VIAD CORP
DEFA14A, 1997-03-31
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                   Viad Corp
                                   ----------
                                   VIAD TOWER
                          PHOENIX, ARIZONA 85077-1424

Robert H. Bohannon
Chairman, President and
Chief Executive Officer

                                                                  March 31, 1997

Dear Stockholder:

     Your 1997 Annual Meeting will be held on Tuesday,  May 13, at 9:00 a.m., in
the Ballroom

     of The Ritz-Carlton Phoenix, 2401 East Camelback Road, Phoenix, Arizona. As
the meeting will begin promptly at 9:00 a.m., please plan to arrive earlier. The
formal notice of the meeting follows on the next page.

     No admission  tickets or other  credentials will be required for attendance
at the  meeting.  You may use the  hotel's  free valet  parking,  and,  for your
convenience,  arrangements  have been  made with the hotel to have the  gratuity
charged to the  Corporation.  If you use this valet  service,  please notify the
valet that you are attending the Viad Corp stockholders' meeting.

     Directors and officers will be present  preceding and following the meeting
to talk with  stockholders.  During the meeting there will be an opportunity for
stockholder   questions  regarding  the  affairs  of  the  Corporation  and  for
discussion  of the business to be  considered at the meeting as explained in the
notice and Proxy Statement which follow.

     It is important  that you vote,  sign and return the enclosed proxy as soon
as possible, whether or not you plan to attend the meeting.

                                             Sincerely,

                                            /s/ ROBERT H. BOHANNON
<PAGE>

                                   Viad Corp
                                   ----------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                                                  March 31, 1997

To the Holders of Common Stock of
Viad Corp:

     The Annual Meeting of  Stockholders  of Viad Corp, a Delaware  corporation,
will be held in the Ballroom of The  Ritz-Carlton  Phoenix,  2401 East Camelback
Road, Phoenix,  Arizona 85016, on Tuesday,  May 13, 1997, at 9:00 a.m., Mountain
Standard Time, for the purpose of considering and voting upon:

     1.   Election of directors of the  Corporation as set forth in the attached
          Proxy Statement; and

     2.   Ratification  of the appointment of Deloitte & Touche LLP to audit the
          accounts of the Corporation for the year 1997; and

     3.   Approval of  performance  goals and certain other terms under the 1997
          Viad Corp Omnibus Incentive Plan; and

     4.   Any other  matters  which may properly come before the meeting and any
          adjournment or adjournments thereof.

     Only  stockholders of record of Common Stock at the close of business March
14, 1997, are entitled to receive  notice of and to vote at the meeting.  A list
of the  stockholders  entitled to vote will be available for  examination by any
stockholder,  for any  purpose  germane to the  meeting,  during the time of the
meeting and for ten days prior to the meeting at the principal executive offices
of the Corporation, Viad Tower, 1850 North Central Avenue, Phoenix, Arizona.

     The Annual Report for the year 1996,  including  financial  statements,  is
included with your proxy statement.

     To assure your  representation  at the meeting,  please vote, sign and mail
the  enclosed  proxy,  which  is  being  solicited  on  behalf  of the  Board of
Directors,  as soon as  possible.  If your  registered  address is in the United
States,  a return  envelope  which  requires  no postage if mailed in the United
States is enclosed for that purpose.

                                            SCOTT E. SAYRE
                                            Secretary

- --------------------------------------------------------------------------------
                                  PLEASE VOTE
                             YOUR VOTE IS IMPORTANT
- --------------------------------------------------------------------------------
<PAGE>

                      [THIS PAGE INTENTIONALLY LEFT BLANK]

<PAGE>

                                PROXY STATEMENT
                                       OF

                                   Viad Corp
                                   ----------
                                   VIAD TOWER
                          PHOENIX, ARIZONA 85077-1424

                         (First Mailed March 31, 1997)

                              GENERAL INFORMATION

     This Proxy  Statement is furnished in connection  with the  solicitation of
proxies by the Board of Directors for the 1997 Annual Meeting of Stockholders of
the  Corporation.   The  cost  of  soliciting  proxies  will  be  borne  by  the
Corporation.  Solicitation  will be made primarily through the use of the mails,
but regular  employees of the  Corporation may solicit  proxies  personally,  by
telephone or telegram.  The Corporation has retained Georgeson & Company Inc. to
assist it in connection with the solicitation at an estimated fee of $9,000 plus
out-of-pocket  expenses.  The Corporation will reimburse banks,  brokerage firms
and other custodians,  nominees and fiduciaries for reasonable expenses incurred
by them in sending proxy materials to beneficial owners of shares.  The enclosed
proxy,  if  properly  executed  and  returned,  will be voted  according  to its
specifications  but may be  revoked  at any time  before  it is voted by  giving
notice in writing to the Secretary of the  Corporation or by voting in person at
the meeting.  The election inspectors will treat abstentions or a withholding of
authority  as shares  that are  present  and  entitled  to vote for  purposes of
determining  the presence of a quorum but as unvoted for purposes of determining
the approval of any matter submitted to the stockholders for a vote. If a broker
indicates  on the  proxy  that it does not have  discretionary  authority  as to
certain  shares  to  vote on a  particular  matter,  those  shares  will  not be
considered  as present and entitled to vote with  respect to that  matter.  If a
stockholder  is  a  participant  in  the  Corporation's   Stockholder   Dividend
Reinvestment  Plan,  the proxy  represents  the number of shares in the dividend
reinvestment  plan account,  as well as shares  registered in the  participant's
name.  If a  stockholder  is a  participant  in an  Employees'  401k Plan of the
Corporation  or one  of its  subsidiaries  (401k  Plan)  and/or  the  Viad  Corp
Employees'  Stock  Ownership  Plan Trust (ESOP Plan),  the proxy will serve as a
voting  instruction  to the  respective  Trustee.  In a 401k Plan or in the ESOP
Plan,  if no voting  instructions  are  received,  the Trustees  will vote those
shares in  accordance  with the  majority of such shares voted in such Plans for
which  instructions were received or in the discretion of such Trustees as their
fiduciary duty may require.

     Only  stockholders of record of Common Stock as of the close of business on
the record date,  March 14, 1997,  will be eligible to vote at the meeting.  The
number of shares of Common Stock then  outstanding was 95,948,419  shares.  Each
outstanding share will be entitled to one vote. For those proposals for which no
directions  are  given,  the  proxy  will be voted  "for"  the  election  of the
directors set forth herein and in  accordance  with the  recommendations  of the
Board of Directors or the best judgment of the proxy holders on other proposals.
To be elected, each director must receive the affirmative vote of the holders of
a plurality of the shares voting.  Approval of each other proposal  requires the
affirmative vote of a majority of the shares voting on each such proposal.

                      BOARD OF DIRECTORS AND ITS COMMITTEES

     The Board of Directors held nine meetings  during 1996. It has  established
the  following  standing  committees  of  certain  of its  members  to deal with
particular areas of responsibility:

     1. The  Executive  Committee,  which held  fourteen  meetings  during 1996,
exercises  all the powers of the Board in the  management  of the  business  and
affairs of the Corporation, except as limited by Delaware law and resolutions of
the Board, when the Board is not in session.

     2.  The  Audit  Committee,  which  met  three  times  in  1996,  recommends
appointment of the  Corporation's  independent  public  accountants  and reviews
audit reports,  accounting policies,  financial  statements,  interest rate swap
transaction reports,  internal audit reports, internal controls, audit fees, and
certain  officer  expenses;  all  members  of  this  Committee  are  nonemployee
directors.

     3. The Human Resources Committee,  which met eleven times in 1996, reviews,
for recommendation to the Board, the salary of the Chief Executive Officer,  and
approves salaries and compensation of executive  officers and other


                                      -1-
<PAGE>

compensation  awards under various  compensation plans, and also approves grants
under the Corporation's incentive stock plans (see the Human Resources Committee
Report below); all members of this Committee are nonemployee directors.

     4. The Corporate Governance and Nominating Committee, which met seven times
in 1996, is  responsible  for proposing a slate of directors for election by the
stockholders  at each  annual  meeting  and  proposing  candidates  to fill  any
vacancies on the Board; all members of this Committee are nonemployee directors.
The  Committee  will  consider  candidates  for  Board  membership  proposed  by
stockholders  who have complied with the procedures  described under the caption
below entitled "Submission of Stockholder  Proposals and Other Information." The
Committee  also  reviews  and  from  time  to  time  proposes   changes  in  the
Corporation's system of Corporate Governance.

     A Search  Committee,  which  met ten  times in 1996,  was  responsible  for
recommending  to the  Board  candidates  for the  positions  of Chief  Executive
Officer  and  Chief  Operating  Officer  of the  Corporation  and of its  former
consumer  products  business prior to its spin-off to  stockholders  as The Dial
Corporation  effective  August 15, 1996. 

     Directors  who are not  employees  of the  Corporation  receive  an  annual
retainer  of  $30,000;  they  also  receive a fee of  $1,500  for each  Board of
Directors meeting attended and a fee of $1,000 for each Audit, Executive,  Human
Resources,  Corporate  Governance and Nominating,  and Search Committee  meeting
attended.  Directors  who  chair  committees  of the  Board  are paid an  annual
retainer of $5,000.

     Nonemployee directors may elect to participate in the Deferred Compensation
Plan for  Directors  of the  Corporation  under which  payment of part or all of
their  directors'  fees and retainers is deferred.  (Nonemployee  directors also
were granted the right to elect to participate  in this Plan in connection  with
termination of the Director's Retirement Plan in August, 1996, pursuant to which
the accrued vested benefits of a participant were credited, in the form of stock
units,  to  their  Deferred  Compensation  Plan  account.)  This  Plan  provides
participants  with the option to defer their  compensation  in the form of stock
units related to the price of the  Corporation's  Common  Stock,  as well as the
option  to defer in the form of cash.  Mmes.  Hofer  and Rice and  Messrs.  Hay,
Reichert  and  Rock are  active  participants  in this  Plan.  Such  accumulated
compensation or accrued vested  benefits plus interest  thereon at the long-term
medium-quality  bond rate for cash accounts or dividend  equivalents  reinvested
for stock units accounts,  as the case may be, are payable to the director or to
the  director's  estate or  beneficiary,  over such period as may be designated,
upon termination as a director. At August 15, 1996, participants in the Plan who
had stock units were credited with stock units of The Dial Corporation  equal to
the number of stock  units of the  Corporation  held by each  participant,  with
dividends on The Dial Corporation stock units, as declared,  to be credited to a
cash account. 

     Pursuant to the 1992 Stock Incentive Plan, 13,000  nonqualified  options to
purchase  Common  Stock were issued to each  nonemployee  director on August 15,
1996, at $13.875,  the average market price on the day of issue. The Corporation
also provides such directors with accidental death and  dismemberment  insurance
benefits of $300,000 and, in addition,  travel  accident  insurance  benefits of
$250,000 when traveling on the Corporation's business.  

     Mmes. Hofer and Rice and Messrs. Hay, Reichert and Teets participate in the
Director's  Charitable Award Program which provides for  contributions on behalf
of each participating director of $100,000 per year by the Corporation to one or
more  charitable  organizations  designated by the director over a period of ten
years  following the director's  death.  The program is being funded through the
purchase of life insurance on the life of the director,  with the Corporation as
beneficiary.

                             ELECTION OF DIRECTORS

     As of the 1997 Annual  Meeting of  Stockholders,  the Board of Directors of
the  Corporation  will consist of seven persons  divided into three classes.  At
each annual  meeting the term of one class of directors  expires and persons are
elected to that class for terms of three years.

     The persons  appointed in the  enclosed  proxy intend to vote at the Annual
Meeting,  and any adjournment or adjournments  thereof,  for the election of the
nominees for directors whose names appear below, for the term indicated or until
their  respective  successors  have been elected and have  qualified,  or in the
event of disqualification, refusal or inability of any of them to serve, for the
election  of such  other  persons  as they  believe  will  carry on the  present
policies  of the  Corporation.  Each of the  nominees  has  agreed  to  serve if
elected.

                                      -2-
<PAGE>

                               DIRECTOR NOMINEES

     The information  regarding the director nominees has been furnished by such
nominees and is set forth below:

<TABLE>
<CAPTION>
                                     Principal Occupation,                            Year First      Common Shares
         Name                       Other Directorships and Age                         Elected           Owned
- -------------------------------------------------------------------------------------------------------------------
For Terms Expiring at the 2000 Annual Meeting
<S>                        <C>                                                            <C>             <C>
Robert H. Bohannon*        Chairman, President and Chief Executive Officer                1996            31,453
                           of the Corporation. Age 52.

Douglas L. Rock o          Chairman of the Board and Chief Executive Officer              1996               -0-
                           of Smith International, Inc., a supplier of products  
                           and services to the oil and gas drilling and  
                           production industry. Age 50.
</TABLE>

                         DIRECTORS CONTINUING IN OFFICE

The information  regarding the directors continuing in office has been furnished
by such directors and is set forth below:

<TABLE>
<CAPTION>
                                     Principal Occupation,                            Year First      Common Shares
         Name                       Other Directorships and Age                         Elected           Owned
- -------------------------------------------------------------------------------------------------------------------
Terms Expiring at the 1999 Annual Meeting
<S>                       <C>                                                            <C>          <C>
Judith K. Hofer o*+       President and Chief Executive Officer of Filene's,             1984         26,477
                          a retail department store division of The May
                          Department Stores Company. Age 57.

Jack F. Reichert o++*     Chairman of the Board, Retired, and a director of              1984          1,000
                          Brunswick Corporation, a leader in marine power,
                          pleasure boating and recreation products and
                          services. Trustee, Carroll College; Executive in
                          Residence, University of Wisconsin-Milwaukee;
                          Director, Professional Bowlers Association. Age 66.

Terms Expiring at the 1998 Annual Meeting

Jess Hay++*+              Chairman, Texas Foundation for Higher Education,               1981         7,000
                          and Chairman of the Board of HCB Enterprises Inc.,
                          a private investment firm. Retired Chairman and
                          Chief Executive Officer of Lomas Financial
                          Corporation, and retired Chairman and Chief
                          Executive Officer of Lomas Mortgage USA, Inc.
                          Also a director of Exxon Corporation, SBC
                          Communications, Inc., and Trinity Industries, Inc. Age 66.

Linda Johnson Rice o+++   President and Chief Operating Officer and a                     1992        3,000
                          director of Johnson Publishing Company, Inc.,
                          publisher of Ebony and other magazines. Also
                          a director of Bausch & Lomb Incorporated, and
                          Kimberly-Clark Corporation. Age 39.

Timothy R. Wallace+       President and Chief Operating Officer and a                     1996          -0-
                          director of Trinity Industries, Inc., a manufacturer
                          of railcar and heavy equipment. Also a director
                          of Halter Marine Inc. Age 43.
</TABLE>
- ----------
o       Member of Audit Committee
++      Member of Corporate Governance and Nominating Committee
*       Member of Executive Committee
+       Member of Human Resources Committee

                                      -3-
<PAGE>

                   OWNERSHIP OF THE CORPORATION'S SECURITIES

     The following  table sets forth certain  information  at March 14, 1997, or
such other date as indicated,  regarding  those persons known to the Corporation
to be the  beneficial  owners of more than 5% of the  Corporation's  outstanding
Common Stock and the  beneficial  ownership,  as defined by the  Securities  and
Exchange  Commission  (SEC), of such Common Stock by all directors and executive
officers of the  Corporation  individually  and as a group:  Certain  Beneficial
Owners

                                            Amount and Nature         Percent of
Name and Address                          of Beneficial Ownership       Class
- --------------------------------------------------------------------------------
Brinson Partners, Inc.                        5,532,042(1)                  5.8
209 S. LaSalle Street
Chicago, Illinois 60604

FMR Corp.                                     9,173,648(2)                  9.6
82 Devonshire Street
Boston, Massachusetts 02109

Franklin Resources, Inc.                      8,784,600(3)                  9.2
777 Mariners Island Boulevard
P. O. Box 7777
San Mateo, California 94403-7777

Loomis, Sayles & Company, L.P.                5,832,500(4)                  6.1
One Financial Center
Boston, Massachusetts 02111

Wells Fargo Bank, N.A.,                       5,072,785(5)                  5.3
Trustee of Viad Corp Employee Equity Trust
P. O. Box 53434
Phoenix, Arizona 85072-3434

- ----------

1. The  ownership  information  set  forth  herein is based in its  entirety  on
material  contained in a Schedule 13G, dated  February 12, 1997,  filed with the
SEC by Brinson Partners,  Inc. With respect to the shares held, such stockholder
has shared voting power and shared dispositive power for all shares owned.

2. The  ownership  information  set  forth  herein is based in its  entirety  on
material  contained in a Schedule 13G, dated  February 14, 1997,  filed with the
SEC by FMR Corp. FMR Corp. is the parent holding company of Fidelity  Management
Company. With respect to the shares held, such stockholder has sole voting power
for 316,900 shares and sole dispositive power for all shares owned.

3. The  ownership  information  set  forth  herein is based in its  entirety  on
material  contained in a Schedule 13G, dated March 13, 1997,  filed with the SEC
by Franklin  Resources,  Inc. With respect to the shares held, such  stockholder
has sole voting power and sole dispositive power for all shares owned.

4. The  ownership  information  set  forth  herein in based in its  entirety  on
material  contained in a Schedule 13G, dated  February 13, 1997,  filed with the
SEC by Loomis,  Sayles & Company,  L.P.  With respect to the shares  held,  such
stockholder has sole voting power for 2,970,400 shares,  shared voting power for
158,900 shares, and sole dispositive power for all shares owned.

5. The ownership  information set forth herein is as of February 5, 1997, and is
based in its entirety on material provided by Wells Fargo Bank, N.A., as Trustee
for the Viad Corp Employee  Equity Trust.  Wells Fargo Bank, N.A. has disclaimed
beneficial   ownership  of  the  shares  of  stock  in  the  Trust.  Shares  are
periodically  allocated and released from the Trust to satisfy  benefit  funding
requirements  under certain of the Corporation's  compensation and benefit plans
(Plans). The Trust's shares will be voted, under confidential voting procedures,
in the same  proportion  as the voting  instructions  received  from such Plans'
participants  with respect to the  Corporation's  Common Stock allocated to such
participants'  accounts.  Unallocated  shares held in the Trust are voted in the
same proportions as the shares for which  instructions  have been received or in
the discretion of such Trustee as its fiduciary duty may require.


                                      -4-
<PAGE>

Directors and Executive Officers
                                                Amount of Beneficial  Percent of
Name                                                 Ownership(1)       Class
- --------------------------------------------------------------------------------
Robert H. Bohannon                                    109,748             *
Charles J. Corsentino                                 108,586             *
Jess Hay                                               42,195             *
Judith K. Hofer                                        51,885             *
L. Gene Lemon                                         629,441             *
Frederick J. Martin                                   296,408             *
Philip W. Milne                                        41,752             *
Paul B. Mullen                                          8,255             *
Ronald G. Nelson                                      164,268             *
Peter J. Novak                                        153,951             *
Andrew S. Patti                                       147,789             *
Jack F. Reichert                                       62,394             *
Linda Johnson Rice                                     48,735             *
Norton D. Rittmaster                                  153,828             *
Douglas L. Rock                                           -0-             *
Scott E. Sayre                                         26,203             *
Richard C. Stephan                                    269,818             *
John W. Teets                                       3,270,048             3.4
Timothy R. Wallace                                        -0-             *
                                                                     
All Directors and Executive Officers as a Group     5,585,304            5.8
   (19 persons)                                                    

- ----------
(1)  Includes  3,895,593  shares of Common  Stock with  respect to which all the
above  directors  and  executive  officers  as a group have the right to acquire
ownership  within 60 calendar days through the exercise of stock options granted
under the Corporation's stock option plans.

 * Less than one percent.

     The  Corporation's  management  understands  the importance of aligning the
financial   interests  of  its  officer   group  with  those  of   stockholders.
Accordingly, the Corporation has established specific guidelines relating to the
minimum  amount of stock  officers  should own on a direct basis,  meaning stock
which is at risk in the market, not simply held under option.

     The Corporation's guidelines call for each officer to own stock which has a
value within a range of one and one-half to five times that individual's  annual
salary,  depending on his or her level of compensation as discussed in the Human
Resources  Committee  Report which follows.  Most of these officers have reached
their goals and the remainder are continuing to invest towards  achieving  their
goals.

                                      -5-
<PAGE>

                       COMPENSATION OF EXECUTIVE OFFICERS

The following table sets forth compensation  received for the years 1994-1996 by
each of the Corporation's  seven most highly  compensated  executive officers in
1996:

                                                     SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                                  LONG-TERM COMPENSATION
                                                                                 ------------------------
                                          ANNUAL COMPENSATION                         Awards  Payouts
                                         ---------------------                   ------------------------
                                                                                                              Long-Term    All Other
                                                                 Other Annual    Restricted    Securities     Incentive    Compensa-
                                                                  Compensation     Stock       Underlying      Payouts        tion 
 Name and Principal Position     Year    Salary ($)    Bonus ($)     ($)(1)    Awards ($)(2)  Options (#)(3)    ($)(4)      ($)(5,6)
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                              <C>     <C>          <C>            <C>        <C>               <C>        <C>         <C>
John W. Teets                    1996    1,000,000      480,000      126,449           --         162,800      913,371   11,011,452
  Chairman and CEO (Retired)     1995    1,111,500           --       72,807           --         188,210    1,000,000       30,000
                                 1994    1,199,000    1,144,000       51,061    3,468,052(7)      282,314    1,847,000       30,000

Robert H. Bohannon8              1996      307,577      225,000      110,571           --          45,000      446,237        3,048
  Chairman, President            1995      233,840      187,800       41,540           --          26,349      322,500        4,789
  and CEO                        1994      217,319       99,600       25,224           --          36,889           --        5,057

L. Gene Lemon                    1996      384,800      138,500       38,268           --          22,500      214,523       11,544
  Vice President -               1995      378,500           --       36,323           --          24,467      260,000       11,355
  Administration                 1994      366,500      208,000       28,802      641,049(7)       69,638      471,000       10,995

Frederick J. Martin              1996      385,768      259,700       40,792           --          43,800      260,732        3,194
  President of Dobbs             1995      339,600       76,400       29,870           --          50,628           --        4,500
  International Services, Inc.   1994      309,200      215,700       21,687      420,097(7)       62,486      253,200        6,198

Andrew S. Patti                  1996      346,176      188,000       39,241           --              --      212,712      446,310
  President and COO (Retired)    1995      444,980           --       30,005           --              --           --       13,349
                                 1994      388,633      287,000       33,487      693,094(7)           --      502,400       11,659

Norton D. Rittmaster9            1996      249,016      256,700       46,980           --          13,800       39,137        1,569
  Chairman and CEO of GES        1995      238,262      245,600       31,236           --          24,468           --        7,146
  Exposition Services, Inc.      1994      222,882      275,000       23,209      343,585(7)       37,454           --        6,686

Richard C. Stephan               1996      319,033      114,900       34,192           --          35,300      159,633        9,571
  Vice President - Controller    1995      304,800           --       32,625           --          40,841      207,000        9,144
                                 1994      290,731      198,000       20,901      410,404(7)       55,333      326,000        8,723
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

(1)  Amounts shown  represent  relocation  expenses  ($55,870 to Mr. Bohannon in
     1996), financial counseling services,  medical premiums,  automobile usage,
     aircraft  usage ($32,954 to Mr. Teets in 1996),  tax  gross-ups,  and other
     benefits paid during 1994-1996.

(2)  Dividends are paid on restricted stock and  performance-based  stock at the
     same rate as paid to all stockholders.  On December 31, 1996, the following
     persons held the  following  amounts of Viad Corp  restricted  stock and/or
     performance-based stock valued at then current market values: John W. Teets
     440,599  shares  at  $7,214,809;  Robert  H.  Bohannon,  23,600  shares  at
     $386,450; L. Gene Lemon, 84,452 shares at $1,382,902;  Frederick J. Martin,
     70,925 shares at $1,161,397;  Andrew S. Patti, 92,100 shares at $1,508,138;
     Norton D.  Rittmaster,  43,763 shares at $716,619;  and Richard C. Stephan,
     63,121  shares at  $1,033,606;  also on December  31, 1996,  the  following
     persons held the following amounts of The Dial Corporation restricted stock
     and/or  performance-based  stock valued at then current market values: John
     W. Teets, 395,999 shares at $5,791,485;  Robert H. Bohannon,  12,700 shares
     at  $185,738;  L. Gene Lemon,  74,152  shares at  $1,084,473;  Frederick J.
     Martin,  60,325  shares at  $882,253;  Andrew S.  Patti,  92,100  shares at
     $1,346,963; Norton D. Rittmaster, 39,663 shares at $580,071; and Richard C.
     Stephan, 54,521 shares at $797,370. In conjunction with the spin-off of the
     consumer  products  business,  holders of restricted and  performance-based
     stock  were  credited  with the  number of  shares of The Dial  Corporation
     common  stock  equal to the  number of shares of the  Corporation's  Common
     Stock previously awarded. For performance-based stock awards outstanding on
     the  distribution  date,  the stock awarded  (including  shares of The Dial
     Corporation  common stock received in the distribution)  will vest based on
     the  combined  performance  of the  Corporation  and The  Dial  Corporation
     shares.

(3)  As a result of the spin-off of the  consumer  products  business  effective
     August 15, 1996,  securities underlying options for 1995 and 1994 have been
     modified so that the  aggregate  exercise  price and the  aggregate  spread
     before the spin-off were preserved at the time of the spin-off. In the case
     of Mr. Patti,  securities  underlying  options for 1995 and 1994,  totaling
     50,000 and 49,700, respectively, representing options to purchase shares of
     Common  Stock of the  Corporation  were  converted  to options to  purchase
     shares of common stock of The Dial  Corporation,  and were modified so that
     the aggregate  exercise price and the aggregate  spread before the spin-off
     were preserved at the time of the spin-off.

(4)  Long-term   incentive   payouts   include   payments  under  the  1994-1996
     Performance  Unit Incentive Plan, the 1996 Performance Unit Incentive Plan,
     and the 1994-1996 Performance-Based Stock Plan.

(5)  Amounts  represent  matching  contributions  under  the  401k  Plan and the
     Supplemental 401k Plan except as noted in footnote 6.

(6)  In the  case  of Mr.  Teets,  includes  $10,981,452  paid  January  1997 in
     connection with termination of employment  agreement (which provided for an
     annual salary of  $1,000,000)  as Chairman and CEO in December 1996; and in
     the case of Mr.  Patti,  includes  $435,925  paid August 1996 in connection
     with  termination  of employment  agreement  (which  provided for an annual
     salary of $500,032) as President and COO.

(7)  Amount  shown  represents  an award of  restricted  stock to  provide a tax
     benefit to the  Corporation  while also providing an incentive to the named
     executive  officers to defer receipt of previously granted restricted stock
     in a trust until retirement.

(8)  Employment  agreement,  effective  January 1, 1997,  provides for an annual
     salary of $600,000.  Mr. Bohannon's current employment agreement replaces a
     prior employment  agreement with the  Corporation,  providing for an annual
     salary of  $400,000,  which was entered into  effective  August 15, 1996 in
     connection with his election as President and Chief Operating  Officer.  9.
     Employment  agreement,  as amended,  which may be  terminated at the end of
     each calendar year upon written notice,  provides for an annual base salary
     of $256,700 and an  incentive  award  computed as a  percentage  of "Annual
     Profits" but not more than 100% of current annual base salary.

                                       -6-
<PAGE>

                              STOCK OPTION GRANTS

     The following  table sets forth  information on stock option grants to each
of the seven most highly  compensated  executive officers of the Corporation for
1996.  The amounts  shown for each  executive  officer as  potential  realizable
values are based on assumed  annualized rates of stock price  appreciation of 5%
and 10% over the full ten-year term of the options,  which would result in stock
appreciation per share of $8.73 and $22.11,  respectively.  The amounts shown as
potential  realizable  values for all stockholders  represent the  corresponding
increases in the market value of the approximately  89.7 million  (excluding 5.7
million  shares held by the Employee  Equity  Trust)  outstanding  shares of the
Corporation's  Common Stock held by all  stockholders on August 15, 1996, and at
the  option  exercise  price  shown  in  the  table  below,  which  would  total
approximately  $782 million and $1.98  billion,  respectively.  These  potential
realizable values are based solely on assumed rates of appreciation  required by
applicable SEC regulations. Actual gains, if any, on option exercises and common
stockholdings  are  dependent  on the future  performance  of the  Corporation's
Common Stock and overall stock market conditions. There can be no assurance that
the  potential  realizable  values shown in this table will be achieved.  

<TABLE>
<CAPTION>
                                                 OPTION GRANTS IN LAST FISCAL YEAR

                                                                                                  Potential Realizable Value at
                                                                                                  Assumed Annual Rates of Stock
                                                     Individual Grants                         Price Appreciation for Option Term
                                       ---------------------------------------------------------------------------------------------
                                        Number of      % of Total
                                        Securities       Options
                                        Underlying      Granted to      Exercise
                                         Options       Employees in       Price       Expiration          5%             10%
Name                                  Granted (#)(1)    Fiscal Year   ($/Share)(1)        Date            ($)             ($)
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                      <C>              <C>            <C>            <C>        <C>             <C>
John W. Teets                            162,800          10.09%         13.8750        8/15/06       1,420,579       3,600,025
Robert H. Bohannon                        45,000           2.79%         13.8750        8/15/06         392,666         995,093
L. Gene Lemon                             22,500           1.39%         13.8750        8/15/06         196,333         497,546
Frederick J. Martin                       43,800           2.72%         13.8750        8/15/06         382,195         968,557
Andrew S. Patti                             None             --               --             --              --              --
Norton D. Rittmaster                      13,800           0.86%         13.8750        8/15/06         120,418         305,162
Richard C. Stephan                        35,300           2.19%         13.8750        8/15/06         308,025         780,595
All Stockholders' Stock Price                N/A            N/A              N/A            N/A     782 million    1.98 billion
   Appreciation                                                                 
</TABLE>

- ----------------

(1)  The exercise prices are the fair market values of the Corporation's  Common
     Stock on the grant date. Fifty percent (50%) of options are exercisable one
     year after  grant and the balance are  exercisable  two years after  grant;
     each option  contains  the right to  surrender  the option for cash,  which
     right is exercisable only during certain tender offers.  The exercise price
     may be paid by  delivery  of  already  owned  shares;  and tax  withholding
     obligations  related to exercise  may be paid by offset of a portion of the
     underlying shares, subject to certain conditions.

                  AGGREGATED STOCK OPTION EXERCISES AND VALUES

     The  following  table sets forth  information  on  aggregated  stock option
exercises   for  1996,   number  of   unexercised   options  at  1996   year-end
(exercisable/unexercisable),        and       1996        year-end        values
(exercisable/unexercisable)  for  each  of the  seven  most  highly  compensated
executive officers of the Corporation.  The amounts set forth in the two columns
relating  to  Unexercised  Options,  unlike the  amounts set forth in the column
headed  "Value  Realized,"  have not been,  and might  never be,  realized.  The
underlying options might not be exercised; and actual gains on exercise, if any,
will  depend  on the  value of the  Corporation's  Common  Stock on the dates of
exercise. There can be no assurance that these values will be realized.

                                      -7-
<PAGE>

AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FY-END OPTION VALUES

<TABLE>
<CAPTION>
                                                                             Number of
                                                                        Securities Underlying              Value of Unexercised
                                  Shares                                 Unexercised Options               In-the-Money Options
                               Acquired on             Value                 at FY-End (#)                      at FY-End ($)
Name                         Exercise (#)(1)      Realized ($)(1)     Exercisable/Unexercisable(2)      Exercisable/Unexercisable(3)
- ----                           -----------        ---------------     ----------------------------      ----------------------------
<S>                              <C>                <C>                <C>               <C>              <C>                <C>
John W. Teets(4)                 124,894            1,945,435          2,203,463         256,905          16,332,436         719,843
Robert H. Bohannon                  None                 None             78,296          58,174             361,227         156,296
L. Gene Lemon                     45,866              801,562            433,188          34,733           3,132,720          96,917
Frederick J. Martin                 None                 None            196,658          69,114           1,068,939         193,654
Andrew S. Patti(5)                   N/A                  N/A                N/A             N/A                 N/A             N/A
Norton D. Rittmaster              69,708              959,847             49,688          26,034             196,277          75,171
Richard C. Stephan                93,986            1,046,549            145,394          55,720             716,819         156,134
</TABLE>
- ----------

1.   Shares/SARs acquired on exercise and value realized are prior to the August
     15, 1996 spin-off of the consumer products business, except for Mr. Stephan
     which included 42,910 options exercised ($263,510 value realized) following
     the August 15, 1996 spin-off.

2.   As a result of the spin-off of the  consumer  products  business  effective
     August 15, 1996,  securities  underlying options have been modified so that
     the aggregate  exercise price and the aggregate  spread before the spin-off
     were preserved at the time of the spin-off.

3.   The closing  price of the  Corporation's  Common Stock on December 31, 1996
     was $16.375.  The  information  shown  reflects  options  accumulated  over
     periods of up to nine years.

4.   Includes SAR exercise of 88,776 shares and value realized of $1,349,395.

5.   Options of the  Corporation  held by Mr. Patti were converted to options to
     acquire shares of The Dial  Corporation in connection  with the spin-off of
     the consumer  products  business,  and were  modified so that the aggregate
     exercise price and the aggregate  spread before the spin-off were preserved
     at the time of the spin-off.

              LONG-TERM INCENTIVE PLAN GRANTS AND ESTIMATED PAYOUTS

     The following  table sets forth  information on Performance  Unit Incentive
Plan  grants and  Performance-Based  Stock  grants for 1996 and the  performance
period until payout and, for the Performance  Unit Incentive Plan, the estimated
ranges  of the  payout  under  the  Plan,  for  each of the  seven  most  highly
compensated executive officers of the Corporation:

LONG-TERM INCENTIVE PLAN AWARDS IN LAST YEAR

<TABLE>
<CAPTION>
                                                                           Estimated Future Payouts Under Non-Stock Based Plans
                                                                          --------------------------------------------------------
                                                           Performance
                                                             Period           Threshold             Target            Maximum
Name                                     Number of Units   Until Payout   (Number of Units)  (Number of Units)   (Number of Units)
- ----                                     ---------------   ------------   -----------------  -----------------   -----------------
<S>                                         <C>               <C>                <C>                <C>                  <C>
John W. Teets                               19,590(1)          1 year            4,898              19,590               39,180
                                            44,600(2)         3 years              N/A                 N/A                  N/A
Robert H. Bohannon                           3,110(1)          1 year              778               3,110                6,220
                                            10,900(2)         3 years              N/A                 N/A                  N/A
L. Gene Lemon                                4,540(1)          1 year            1,135               4,540                9,080
                                            10,300(2)          3 years             N/A                 N/A                  N/A
Frederick J. Martin                          4,650(1)          1 year            1,163               4,650                9,300
                                            10,600(2)          3 years             N/A                 N/A                  N/A
Andrew S. Patti                                 --(3)            N/A               N/A                 N/A                  N/A
                                                --(2)            N/A               N/A                 N/A                  N/A
Norton D. Rittmaster                            --(1)                              N/A                 N/A                  N/A
                                             4,100(2)          3 years             N/A                 N/A                  N/A
Richard C. Stephan                           3,760(1)          1 year              940               3,760                7,520
                                             8,600(2)          3 years             N/A                 N/A                  N/A
</TABLE>

1.   Granted  pursuant to the Performance  Unit Incentive Plan,  under which the
     assumed  value  of the  units  awarded  is equal to  $28.81  ($15.31  after
     modification) which was the price of the Corporation's  Common Stock on the
     initial date of grant.  As a result of the August 15, 1996  spin-off of the
     consumer  products  business,  units  granted  under the  Performance  Unit
     Incentive  Plan were modified  such that the aggregate  price and aggregate
     spread before the spin-off were preserved at the time of the spin-off.  The
     units shown above reflect the modification.  The value of the units for any
     payment of an award is based on the average  price of 


                                      -8-
<PAGE>

     the stock during the month  following the performance  period.  The closing
     price of the  Corporation's  Common Stock on December 31, 1996 was $16.375.
     Payouts of awards are dependent  upon  achievement  of return on equity and
     income targets which are  established  at the beginning of the  performance
     period.

2.   Performance-based  stock  granted  under the 1992 Stock  Incentive  Plan is
     earned pro rata as total stockholder return performance  targets are met or
     exceeded  relative to the applicable stock index and proxy comparator group
     existing at the time of each award. No performance-based  stock was granted
     to Mr. Patti in 1996.

3.   In the case of Mr. Patti, 5,210 units granted pursuant to the Corporation's
     Performance  Unit  Incentive  Plan  were  converted  to  units  of The Dial
     Corporation,  modified such that the aggregate  price and aggregate  spread
     before the spin-off were preserved at the time of the spin-off.

                 EXECUTIVE SEVERANCE AND EMPLOYMENT AGREEMENTS

     The  Corporation  has entered  into  executive  severance  agreements  with
Messrs.   Bohannon,  Lemon  and  Stephan  providing  that  if  their  employment
terminates  for any reason (other than because of death,  disability,  or normal
retirement) within 18 months after a change in control of the Corporation,  then
they shall receive  severance  compensation.  The maximum amounts the agreements
provide  for  consist  of a lump sum  payment  of  three  times  such  executive
officer's  highest yearly salary,  incentive plan payments and fringe  benefits.
The  agreements  also provide a tax  gross-up  feature,  so that such  executive
officers do not have to pay excise taxes imposed by the Internal Revenue Code on
payments  made  pursuant to the  agreement.  Benefits  paid are reduced by other
severance benefits paid by the Corporation, but shall not be offset by any other
amounts.  Such  executive  officers  will also be credited with years of service
equal to the greater of the number needed to assure vesting under the retirement
plans or the number of years'  salary  paid  under the  severance  plan,  or the
number of years  needed to attain 20 years of service.  An  executive  severance
agreement with Mr. Teets having the same terms and provisions was in force while
he was Chief Executive Officer and an employee.

     The Corporation has also entered into executive  severance  agreements with
Messrs. Martin and Rittmaster and certain other executive officers which provide
benefits  similar to those in the  agreements  described  above,  except that if
employment terminates involuntarily or they leave for a good reason (as defined)
they would  receive  three times their  yearly  salary,  incentive  payments and
fringe benefits,  and if employment  terminates  because they leave  voluntarily
during  the  30-day  period  following  the first  anniversary  of the change in
control, they would receive two times such compensation.

     The employment  agreement  between the  Corporation  and Mr. Teets provided
that  upon  early  termination  without  cause  of Mr.  Teets'  employment,  the
Corporation  would  pay  to  Mr.  Teets  all  payments  or  benefits  (or  their
equivalent) that would have been paid or provided over the term of the agreement
had he remained employed by the Corporation. In addition, the Corporation agreed
to provide office space as is usual for a retired chief executive officer to Mr.
Teets for a period of five years.  The Corporation and Mr. Teets determined that
it was in the best interests of each party to resolve all financial  obligations
arising under the employment  agreement after December 31, 1996, by payment of a
lump sum in  January  1997,  in the  amount  of  $10,981,452  to Mr.  Teets.  In
addition, the Corporation has retained Mr. Teets as a consultant for a period of
two years at an annual  retainer  of  $120,000,  and will  continue  to  provide
executive medical coverage to Mr. Teets and his wife.

     The  employment  agreement  between  the  Corporation  and  Mr.  Patti  was
terminated August 31, 1996, by mutual  agreement.  The Corporation and Mr. Patti
determined  that it was in the  best  interests  of each  party to  resolve  all
financial  obligations  arising under the  employment  agreement by payment of a
lump sum in the amount of $435,925 to Mr. Patti.

     The Corporation has entered into an Employment Agreement with Mr. Bohannon,
expiring December 31, 1998, providing for an annual salary of $600,000.

                                  PENSION PLANS

     The following table shows estimated annual retirement benefits payable to a
covered participant who retires at age 65 or later, for the years of service and
remuneration  level indicated,  under the Viad Companies  Retirement Income Plan
and the schedule of the  Supplemental  Pension  Plan which  prevents the loss of
pension benefits  otherwise payable except for the limitations of Section 415 of
the Internal  Revenue Code. The  remuneration  covered by the Retirement Plan is
annual salary and annual bonus,  as reported in the summary  compensation  table
above. The final  remuneration will be calculated on the basis of the average of
participant's  last five  years of  covered  remuneration  prior to  retirement;
however,  in some cases the average of the  participant's  highest five years of
annual bonus will be included in covered remuneration.

                                      -9-
<PAGE>

                             PENSION PLAN TABLE(1,2)
- --------------------------------------------------------------------------------
                              Years of Service(3)
- --------------------------------------------------------------------------------
                  10 Years    15 Years    20 Years    25 Years     30 Years(4)
                  --------    --------    --------    --------     --------
       125,000      20,496      30,744      40,992      51,240      61,489
       150,000      24,871      37,306      49,742      62,178      74,614
       175,000      29,246      43,869      58,492      73,115      87,739
       200,000      33,621      50,431      67,242      84,053     100,864
       225,000      37,996      56,994      75,992      94,990     113,989
       250,000      42,371      63,556      84,742     105,928     127,114
       300,000      51,121      76,681     102,242     127,803     153,364
       400,000      68,621     102,931     137,242     171,553     205,864
       500,000      86,121     129,181     172,242     215,303     258,364
       600,000     103,621     155,431     207,242     259,053     310,864
       700,000     121,121     181,681     242,242     302,803     363,364
       800,000     138,621     207,931     277,242     346,553     415,864
       900,000     156,121     234,181     312,242     390,303     468,364
     1,000,000     173,621     260,431     347,242     434,053     520,864
     1,100,000     191,121     286,681     382,242     477,803     573,364
     1,200,000     208,621     312,931     417,242     521,553     625,864
     1,300,000     226,121     339,181     452,242     565,303     678,364
     1,400,000     243,621     365,431     487,242     609,053     730,864
     1,500,000     261,121     391,681     522,242     652,803     783,364
     1,600,000     278,621     417,931     557,242     696,553     835,864
     1,700,000     296,121     444,181     592,242     740,303     888,364
     1,800,000     313,621     470,431     627,242     784,053     940,864
     1,900,000     331,121     496,681     662,242     827,803     993,364
     2,000,000     348,621     522,931     697,242     871,553   1,045,864
     2,100,000     366,121     549,181     732,242     915,303   1,098,364
     2,200,000     383,621     575,431     767,242     959,053   1,150,864
     2,300,000     401,121     601,681     802,242   1,002,803   1,203,364
     2,400,000     418,621     627,931     837,242   1,046,553   1,255,864
     2,500,000     436,121     654,181     872,242   1,090,303   1,308,364
     2,600,000     453,621     680,431     907,242   1,134,053   1,360,864
     2,700,000     471,121     706,681     942,242   1,177,803   1,413,364
     2,800,000     488,621     732,931     977,242   1,221,553   1,465,864
     2,900,000     506,121     759,181   1,012,242   1,265,303   1,518,364
- --------------------------------------------------------------------------------

(1)  The  Internal  Revenue  Code  (Code)  and the  Employee  Retirement  Income
     Security  Act (ERISA)  limit the annual  benefits  which may be paid from a
     tax-qualified  retirement  plan.  As permitted  by the Code and ERISA,  the
     Corporation  has a  supplemental  plan  which  authorizes  the  payment  of
     benefits  calculated  under  provisions of the retirement plan which may be
     above the limits  permitted  under the Code and ERISA for those  executives
     entitled to participate in the supplemental plan.

(2)  Benefits are computed on a single-life annuity basis. Such benefits reflect
     a  reduction  to  recognize  some of the  Social  Security  benefits  to be
     received by the employee.  The amounts set forth are before any  adjustment
     for joint and survivorship  provisions,  which would reduce, in some cases,
     the amounts shown in the table.

(3)  The number of credited years of service for Messrs. Teets, Bohannon, Lemon,
     Martin, Patti,  Rittmaster,  and Stephan are: 25, 3, 27, 19, 29, 17, and 27
     years,  respectively.  Messrs.  Bohannon,  Lemon, Martin,  Rittmaster,  and
     Stephan's  estimated annual retirement  benefits are:  $289,426,  $419,148,
     $108,428, $123,503, and $344,808, respectively. Mr. Teets retired effective
     January 1, 1997, and has retirement  benefits of $1,319,029 per annum,  and
     Mr. Patti retired on August 31, 1996, and will have retirement  benefits of
     $404,286  per  annum.   Mr.  Patti's  benefits  are  payable  by  The  Dial
     Corporation.

(4)  The  Corporation's  Retirement  Income  Plan  limits  the years of  service
     credited for purposes of calculating benefits to a maximum of 30 years. Its
     Supplemental Pension Plan contains similar limits and further provides that
     pension  benefits  set forth in this column  will be payable to  designated
     executive officers who have completed twenty or more years of service,  and
     have attained age 55, including Mr. Teets.

                                      -10-
<PAGE>

                               LEGAL PROCEEDINGS

     Several stockholder  derivative complaints were filed in the Delaware Court
of Chancery in late  December  1995 and early  January 1996  against  members of
Viad's  Board  of  Directors,  and  against  Viad as a  nominal  defendant.  The
complaints variously allege fraud, negligence,  mismanagement,  corporate waste,
breaches of fiduciary  duty, and seek  equitable  relief and recovery from or on
behalf of Viad for  compensatory  and other damages incurred by Viad as a result
of alleged payment of excessive  compensation,  improper  investments,  or other
improper activities.  Viad and its counsel believe the claims are without merit.
In addition,  Viad and certain  subsidiaries  are  plaintiffs  or  defendants to
various  other  actions,  proceedings  and pending  claims,  including  multiple
lawsuits filed by several  hundred former  railroad  workers  claiming  asbestos
related  health  conditions  from exposure to railroad  equipment made by former
subsidiaries.  Certain of these pending legal actions are or purport to be class
actions. Some of the foregoing involve, or may involve,  compensatory,  punitive
or other damages. Litigation is subject to many uncertainties and it is possible
that some of the legal actions, proceedings or claims referred to above could be
decided  against  Viad.  Although  the amount of liability at December 31, 1996,
with  respect to these  matters is not  ascertainable,  Viad  believes  that any
resulting  liability will not  materially  affect Viad's  financial  position or
results of operations.

     Viad is subject to various environmental laws and regulations of the United
States as well as of the states and other countries in whose  jurisdictions Viad
has or had operations and is subject to certain international  agreements. As is
the case with many companies,  Viad faces exposure to actual or potential claims
and  lawsuits  involving  environmental  matters.  Although  Viad is a party  to
certain  environmental  disputes,  Viad believes that any liabilities  resulting
therefrom,  after taking into  consideration  amounts already  provided for, but
exclusive  of any  potential  insurance  recoveries,  will not  have a  material
adverse effect on Viad's financial position or results of operations.

                                ---------------

     Notwithstanding   anything  to  the  contrary  set  forth  in  any  of  the
Corporation's  previous filings under the Securities Act of 1933, as amended, or
the  Securities  and Exchange Act of 1934,  as amended,  that might  incorporate
future  filings,  including  this  Proxy  Statement,  in whole  or in part,  the
following  report and the  Stockholder  Return  Performance  Graphs shall not be
incorporated by reference into any such filings.

                        HUMAN RESOURCES COMMITTEE REPORT

     This report was prepared by the Human  Resources  Committee  (Committee) of
the Board of Directors.  Under the  Committee's  direction,  the Corporation has
implemented an executive compensation strategy designed to enhance profitability
and  stockholder  value.  This  strategy  has  served  the  stockholders  of the
Corporation for many years by motivating and rewarding  executives for achieving
the Corporation's goals.

Executive Compensation Strategy 

     The  Corporation's  primary executive  compensation  strategy is to closely
align the financial interests of senior managers with those of the stockholders.
Specific  objectives of executive  compensation  are:

     o    To maximize stockholder value
     o    To attract and retain highly effective executive talent
     o    To motivate executives to achieve the Corporation's key business goals
     o    To put a  significant  amount  of pay at  risk  in  keeping  with  the
          Corporation's pay-for-performance objective
     o    To encourage ownership of the Corporation's Common Stock

     To  support  these   objectives,   a   significant   portion  of  executive
compensation is tied to achieving  specific business goals that favorably impact
the Corporation's stock price.

Managing  Compensation 

     Each year the Committee  conducts an in-depth  review of the  Corporation's
executive  compensation program. This review is based in part on a comprehensive
study from a nationally recognized independent consulting firm. The consultant's
report assesses the  effectiveness of the compensation  program in achieving the
strategy and objectives established by the Committee. In addition, it provides a
comparison relative to practices and costs typical among a group of companies in
comparable industries among which the Corporation competes for executive talent.
The companies  chosen for the comparator  group used for  compensation  purposes
generally are not the same companies  which


                                      -11-
<PAGE>

comprise the comparator or published  industry indexes in the performance graphs
included in this proxy statement.  The Committee believes that the Corporation's
most direct  competitors for executive  talent are not necessarily the companies
that would be included  in the indexes  established  for  comparing  stockholder
returns.

     The compensation program for the Corporation's  executive officers for 1996
was focused on  performance-based  criteria  and was  designed by  reference  to
target  compensation  packages of executive  officers at approximately  the 75th
percentile of the comparator companies,  but such level of compensation would be
earned only if aggressive performance criteria were achieved.

     The  preceding  Summary  Compensation  Table  shows the  overall  levels of
incentive compensation and the year-to-year variations which indicate the strong
relationship between incentive compensation and performance.

Components  of  Compensation  

     Total compensation for the Corporation's executive officers includes:

     o Base salary 
     o Annual and long-term incentives 
     o Benefits 
     o Perquisites 

     A significant amount of compensation is tied to the attainment of corporate
or subsidiary performance goals. For example, annual and long-term incentives at
target comprise  approximately 71% of the aggregate compensation package for Mr.
Teets and approximately 56% for other executive officers.

     The Committee believes this reinforces the  pay-for-performance  commitment
and encourages  executive  officers to focus on adding value to the Corporation.
The Committee has directed  management to take  reasonable  action  necessary to
maximize the tax deductibility of executive compensation under the provisions of
Section 162(m) of the Internal Revenue Code.

Base  Salary  

Each  year the  Committee  evaluates  the  named  executive
officers'  salaries based on performance during the prior period and competitive
surveys of the Corporation's  comparator companies provided by the Corporation's
compensation consultants. Performance factors considered for the named executive
officers include various aspects of personal  qualities,  communication  skills,
management   leadership   skills,   strategic   orientation  and  commitment  to
competitive  advantage,  with both objective and subjective judgments being made
in the annual performance  appraisal  process. 

     In Mr. Teets' case the Committee  decided,  in June of 1995, in view of the
fact that Mr. Teets' 65th birthday would occur in approximately  three years and
his employment agreement required the Corporation to give three years' notice of
termination, and in view of the fact that the Board of Directors determined that
it was appropriate to consider a successor for Mr. Teets during this period,  in
consultation with Mr. Teets, to replace his prior agreement with a new agreement
to address specifically Mr. Teets' role and duties in the remaining three years.
That agreement has been terminated,  and all compensation  considerations  under
such  agreement,  including any salary  increase,  were resolved by payment of a
lump sum to Mr. Teets in the aggregate amount of $10,981,452.

     The Corporation  entered into an employment  agreement with Mr. Bohannon in
connection  with his  election  as Chairman  of the Board,  President  and Chief
Executive  Officer of the Corporation,  effective January 1, 1997. The agreement
replaced a prior agreement  between the Corporation and Mr. Bohannon.  In making
its determination as to the terms and conditions of the agreement, the Committee
considered the following:

     o    Scope of duties, responsibilities and expectations of the position
     o    Executive experience
     o    General competitive  practice for similar companies,  particularly the
          Corporation's comparator companies
     o    Appropriate allocation between salary and performance-based  incentive
          compensation

     The  provisions  of the  agreement  established  an  initial  base  salary,
effective January 1, 1997, of $600,000, based on the above considerations.


                                      -12-
<PAGE>

     In the case of the other named executive officers, their salaries generally
were  targeted  at  between  the 50th and 75th  percentile  of the  salaries  of
comparable executives at the Corporation's  comparator  companies,  and for 1996
such  officers  received  increases   maintaining  them,  on  average,  at  such
percentiles of salaries at such companies.

Annual Incentives  

     Executives  are eligible  for an annual bonus based on achieving  corporate
and business unit performance targets established each year. Performance targets
are set by the Committee at the beginning of the performance  period. The awards
for 1996  reflect  the  extent to which  targets  for the  following  goals were
approached or exceeded:

     o    Corporate  level:  Return on equity (weighted at 50%) and earnings per
          share from continuing operations (weighted at 50%).
     o    Operating  company level:  Return on equity  (weighted at 50%) and net
          income  (weighted  at 50% but  subject to up to 10% upward or downward
          adjustment depending on achievement of a cash flow measure).

     Individual  target  bonuses range from 10% to 60% of the  executive's  base
salary, depending on the level of responsibility. Actual awards at the corporate
level range from 0% to 170% of target,  depending  on  achievement  of corporate
goals.  Actual awards at the operating  company level range from 0% to a maximum
of 178.5% of target,  depending on  achievement  of operating  company goals and
discretionary adjustment based on individual performance.

     For 1996,  Mr. Teets  received an annual bonus of $480,000.  The bonuses of
Messrs.  Teets,  Lemon  and  Stephan  were  based on the  Corporation  achieving
applicable return on equity and earnings targets.  The bonuses for the executive
officers  receiving  bonuses  at the  operating  company  level  were  based  on
achieving  return on equity,  income and cash flow targets for their  respective
units,  or in Mr.  Rittmaster's  case, his employment  agreement.  Mr.  Bohannon
received an annual bonus of $225,000 for 1996, based on return on equity, income
and cash flow  targets  for the period of time that he served as  President  and
Chief Executive Officer of Travelers Express Company,  Inc., a subsidiary of the
Corporation,  and based on return on equity and income  targets at the corporate
level from  August 15,  1996 to December  31,  1996,  the period of time that he
served as President and Chief Operating Officer of the Corporation, prior to his
election as Chairman, President and Chief Executive Officer of the Corporation.

Long-Term Incentives 

     To accomplish the objectives of the executive  compensation  program and to
encourage  short-term  actions  consistent  with  longer-term  improvement,  the
long-term  incentive plans are designed to reward measurable  performance and to
build stock  ownership  among  executive  officers.  Three  long-term  incentive
vehicles  (performance units, stock options,  and  performance-based  stock) are
utilized to achieve the Corporation's objectives.

     The  Performance  Unit Incentive Plan is intended to focus  participants on
the long-term  interests of stockholders by tying incentive payments not only to
the achievement of financial measures but also to common stock  performance.  At
the corporate level, goals are based on earnings per share and return on equity.
For the  operating  companies,  the  goals  are  generally  based on  growth  in
operating  income or net  income  and return on  equity.  The  Performance  Unit
Incentive  Plan is offered to a limited group of key  executives,  including the
executives whose compensation is detailed above, excluding Mr. Rittmaster.

     Awards  are  paid  if,  at the end of the  applicable  performance  period,
specific  financial  targets are met.  Targets are set by the  Committee  at the
beginning of the performance period.

     Performance unit grants are based on the  Corporation's  Common Stock price
on the date of the grant and a multiple of salary  determined by an  independent
consulting  firm to reflect  competitive  practice of the comparator  companies.
Participant  awards can be earned  depending on the degree of achievement of two
financial  goals  based on a matrix of 0% to 200% of the  number of award  units
originally  granted.  Award payments  depend on the stock price during the month
following  the  performance  period.  The maximum  amount of award units will be
earned if the maximum  earnings and return on equity targets for the performance
period are met.  Proportionately  fewer  units are earned for less than  maximum
results.  If average  annual  income or return on equity are below the threshold
levels,  no  units  are  earned.  In light of the  uncertainties  in early  1996
surrounding  the  proposed  spin-off  of  the  Corporation's  consumer  products
business,   a  special   one-year   performance   period  was  established  with
proportionately  smaller performance unit grants. 


                                      -13-
<PAGE>

After the end of the  1994-1996  and the 1996  performance  periods,  Mr.  Teets
earned   performance   unit   incentive   bonuses  of  $310,800  and   $228,600,
respectively,  and Mr. Bohannon  earned  performance  unit incentive  bonuses of
$324,500 and $82,600,  respectively,  under the Performance Unit Incentive Plan.
The performance  unit incentive  bonuses for Messrs.  Teets and Bohannon and the
performance unit incentive bonuses of the other executive officers were based on
achieving  the earnings  per share or income and return on equity  targets for a
three-year and one-year performance period ending December 31, 1996.

     The Stock Incentive Plan provides a long-term incentive for a broader group
of key employees.

     Stock options  encourage and reward  effective  management  that results in
long-term  financial  success.  In 1996 stock options were granted for ten years
with an  exercise  price at fair  market  value on the date of  grant.  Half the
number of options  granted  can be  exercised  after one year and the other half
after two years. Stock option grants are a part of the named executive officers'
total  compensation  package,  and the amounts granted are based on multiples of
salaries  based  on  competitive  practices  of  the  Corporation's   comparator
companies.

     Also in 1996, under the Stock Incentive Plan, the Committee awarded certain
executive officers  performance-based stock, also based on multiples of salaries
based on competitive practices of the Corporation's  comparator  companies,  for
the purposes of focusing management's attention on value creation as measured by
returns to  stockholders;  retaining the  management  team;  and building  stock
ownership by executive  officers in the  Corporation's  Common Stock.  The stock
will be earned only if performance targets are met or exceeded,  relative to the
applicable  stock index and proxy  comparator group existing at the time of each
award.

     In 1996,  Mr. Teets  received  options to purchase  162,800  shares with an
exercise price of $13.875 per share; and,  including the 1996 grant, at year end
he held options to purchase  2,460,368 shares. In 1996 Mr. Teets also received a
grant  of  performance-based  stock  in the  amount  of  44,600  shares.  He now
beneficially owns 3,270,048 shares of the Corporation's Common Stock,  including
137,900 shares of performance-based  stock which will not be earned by Mr. Teets
unless the performance targets are met.

     In 1996, Mr.  Bohannon  received  options to purchase 45,000 shares with an
exercise price of $13.875 per share; and,  including the 1996 grant, at year end
he held options to purchase 136,470 shares.  In 1996, Mr. Bohannon also received
a grant of  performance-based  stock in the  amount  of  10,900  shares.  He now
beneficially  owns 167,923 shares of the Corporation's  Common Stock,  including
23,600  shares  of  performance-based  stock  which  will not be  earned  by Mr.
Bohannon unless the performance targets are met.

     Guidelines have been adopted encouraging officers and key executives to own
a dollar  amount  equal to a  multiple  of their  base pay of the  Corporation's
Common  Stock which is at risk in the market and not simply  held under  option.
These multiples range from one and one-half to five times base pay, depending on
the level of compensation of individuals within the group.

Limit on Deductibility of Certain  Compensation  

     In  1993,  Congress  adopted  legislation  that  prohibited  publicly  held
companies, such as the Corporation,  from deducting certain compensation paid to
a named executive  officer that exceeds one million dollars during the tax year.
To the extent compensation is based upon the attainment of performance goals set
by the Committee,  the  compensation  is not included in the  computation of the
limit. The Committee intends, to the extent feasible and where it believes it is
in the best interest of the  Corporation and its  stockholders,  to qualify such
compensation  as tax  deductible.  In this  regard,  the Board of  Directors  is
submitting  performance  goals and certain  other terms under the 1997 Viad Corp
Omnibus  Incentive Plan for approval at the 1997 Annual Meeting of Stockholders,
in order to allow  certain  of the  compensation  payable  under this plan to be
eligible for the deduction.



                                      -14-
<PAGE>

Conclusion 

     The  Committee   believes  that  the  1996  grants  of  stock  options  and
performance-based  stock,  and short and  long-term  cash  incentive  plans have
successfully   focused  the   Corporation's   senior   management   on  building
profitability  and  stockholder  value.  The grants are  competitive  with those
offered at comparator  companies.  Through these programs, a significant portion
of the Corporation's executive compensation is linked directly to individual and
corporate performance and to stock price performance.

     In  1996,  as  in  previous  years,  the   overwhelming   majority  of  the
Corporation's  executive  compensation  was at risk.  The  Committee  intends to
continue to link executive compensation to corporate performance and stockholder
return.

                                   HUMAN RESOURCES COMMITTEE

                                   Jess Hay, Chairman
                                   Judith K. Hofer
                                   Linda Johnson Rice
                                   Timothy R. Wallace


                                      -15-
<PAGE>

                     STOCKHOLDER RETURN PERFORMANCE GRAPHS

     Set forth below is a line graph  comparing,  for the five-year period ended
December  31,  1996,  the  yearly  percentage  change  in the  cumulative  total
stockholder  return on the  Corporation's  Common Stock  against the  cumulative
total return of the Standard & Poor's Midcap 400 Stock Index and the  Commercial
and Consumer Services Industry Index.

                Comparison of Five-Year Cumulative Total Return*

 [THE FOLLOWING TABLE WAS REPRESENTED BY A LINE CHART IN THE PRINTED MATERIAL.]

                          1991       1992      1993      1994      1995     1996
                          ----       ----      ----      ----      ----     ----

Viad Corp                 100       122.5     121.1      131.0    187.1    205.2
S&P Midcap 400            100       111.9     127.4      122.9    160.8    191.6
Commercial 
& Consumer Services       100       108.9     116.3      108.1    129.1    150.1

- ----------

*    Assumes  $100  invested on the last  trading day of 1991 and all  dividends
     were reinvested. Post spin-off results include The Dial Corporation's stock
     price and dividend.

**   Includes: CPI Corp,  FlightSafety  International,  Inc., Ogden Corporation,
     PHH  Corp,  The  Pittston  Brink's  Group,  Rollins,  Inc.,  and  Sotheby's
     Holdings, Inc.

                                      -16-
<PAGE>

     The indexes used last year consisted of the Standard & Poor's Composite 500
Stock  Index  and  an  index  consisting  of  the  following  consumer  products
companies:  Anheuser-Busch Companies, Inc., CPC International,  Inc., The Clorox
Company,  Colgate-Palmolive  Company, General Mills, Inc., The Gillette Company,
Marriott Corporation, Minnesota Mining and Manufacturing Company, PepsiCo, Inc.,
Premark International,  Inc., The Procter & Gamble Company, Quaker Oats Company,
Ralston Purina Company, Sara Lee Corporation,  Unilever United States, Inc., and
Whitman Corporation.  As a result of the spin-off,  the Corporation is no longer
primarily  engaged in the consumer  products  business.  The  Corporation is now
included  in the  Standard  & Poor's  Midcap  400  Stock  Index  and is  engaged
primarily  in  providing  commercial  and consumer  services.  Therefore,  it is
believed that the most meaningful  indexes would be the Standard & Poor's Midcap
400 Stock Index and the  Commercial  and Consumer  Services  Industry  Index.  A
comparison using last year's indexes is set forth below.

                Comparison of Five-Year Cumulative Total Return*

 [THE FOLLOWING TABLE WAS REPRESENTED BY A LINE CHART IN THE PRINTED MATERIAL.]

                          1991       1992      1993      1994      1995     1996
                          ----       ----      ----      ----      ----     ----

Viad Corp                 100       122.5     121.1      131.0    187.1    205.2
S&P 500                   100       107.6     118.4      120.0    165.0    202.7
Consumer
Comparators               100       109.5     112.8      118.8    160.0    201.0

- ----------

*    Assumes  $100  invested on the last  trading day of 1991 and all  dividends
     were reinvested. Post spin-off results include The Dial Corporation's stock
     price and dividend.

**   Pre-spinoff Comparator Group includes:  Anheuser-Busch Companies, Inc., CPC
     International, Inc., The Clorox Company, Colgate-Palmolive Company, General
     Mills, Inc., The Gillette Company,  Marriott Corporation,  Minnesota Mining
     and Manufacturing Company, PepsiCo, Inc., Premark International,  Inc., The
     Procter & Gamble Company, Quaker Oats Company, Ralston Purina Company, Sara
     Lee Corporation, Unilever United States, Inc., and Whitman Corporation.


                                      -17-
<PAGE>

                  SELECTION OF INDEPENDENT PUBLIC ACCOUNTANTS

     The following  resolution  concerning the appointment of independent public
accountants will be offered at the meeting:

     RESOLVED,  that the  appointment  of  Deloitte  & Touche  LLP to audit  the
accounts of the  Corporation  and its  subsidiaries  for the fiscal year 1997 is
hereby ratified and approved.

     Deloitte & Touche LLP has audited the accounts of the  Corporation  and its
subsidiaries  for many years and has been appointed by the Board of Directors of
the Corporation upon the recommendation of the Corporation's  Audit Committee as
the Corporation's independent public accountants for 1997. It is expected that a
representative  of  Deloitte & Touche LLP will  attend the  meeting,  respond to
appropriate questions, and be afforded the opportunity to make a statement.

     Members of the Audit Committee of the Board of Directors,  none of whom are
employees of the Corporation,  are Judith K. Hofer, Chairman,  Jack F. Reichert,
Linda Johnson Rice and Douglas L. Rock.

     The Board of  Directors  recommends  that you vote FOR the  approval of the
appointment  of Deloitte & Touche LLP as the  Corporation's  independent  public
accountants for 1997.

                APPROVAL OF PERFORMANCE GOALS AND CERTAIN OTHER
              TERMS UNDER THE 1997 VIAD CORP OMNIBUS INCENTIVE PLAN

     The Corporation's Board of Directors has unanimously approved the 1997 Viad
Corp  Omnibus  Incentive  Plan (the "1997  Plan")  pursuant  to which  officers,
employees and directors of the Corporation and certain of its  subsidiaries  may
be awarded  stock  options and other  performance-based  stock,  and may be paid
annual and long-term incentive awards.

     The 1997 Plan  provides  for  incentive  compensation  similar to incentive
compensation  provided in existing  plans approved by the Board of Directors for
many years.  However,  pursuant to Section 162(m) of the Internal  Revenue Code,
performance  goals and certain  other terms of the 1997 Plan must be approved by
the Corporation's  stockholders to qualify as  "performance-based"  compensation
awards under the 1997 Plan  deductible by the Corporation for federal income tax
purposes.  Section  162(m) of the  Internal  Revenue  Code of 1986 (the  "Code")
generally does not allow publicly-held companies to obtain tax deductions in any
year for  compensation  of more than one  million  dollars  paid to their  chief
executive officer, or any of their other four most highly compensated  executive
officers,  unless such  payments  are  "performance-based"  in  accordance  with
conditions  specified in that law. Section 162(m) requires  stockholder approval
of the  employees  eligible to receive such  compensation  as well as an express
limitation on the number of shares which may be awarded to any individual during
a  specified  period as stock  options,  stock  appreciation  rights  (SARs) and
restricted stock and an express  limitation on the amount of cash payable to any
participant during a specified period. In addition,  for awards other than stock
options and SARs,  stockholder approval of the material terms of the performance
goals upon which such awards are to be conditioned is required.

     The 1997 Plan  includes  features  intended  to permit the Human  Resources
Committee of the Board (the  "Committee") to grant awards to employees that will
qualify as performance-based compensation for Section 162(m) purposes. Officers,
employees and directors of the Corporation,  its subsidiaries and affiliates are
eligible  to  participate  in the 1997 Plan.  The 1997 Plan limits the number of
shares  with  respect to which  incentive  stock  options,  non-qualified  stock
options,  SARs  and  restricted  stock  may  be  granted  over  any  consecutive
three-year period to any one participant to 750,000 shares, compared to the Viad
Corp 1992 Stock  Incentive  Plan,  as amended  (the  "1992  Plan")  which had no
limitation.  The 1997  Plan  limits  the  aggregate  dollar  amount  for  awards
denominated  solely  in cash  to $7.5  million  to any one  participant  for any
consecutive  three-year  period,   compared  to  the  1992  Plan  which  had  no
limitation.  The 1997 Plan provides that the Committee may condition exercise of
an award on attainment of an objective performance goal or goals based on one or
more of the following  performance  criteria with respect to the  Corporation or
any unit thereof:  sales or revenues,  costs or expenses,  net profit after tax,
gross profit,  operating  profit,  base earnings,  return on actual or pro forma
equity or net assets or  capital,  net  capital  employed,  earnings  per share,
earnings  per share from  continuing  operations,  operating  income,  operating
income margin,  net income,  stockholder  return  including  performance  (total
stockholder  return)  relative  to the S&P 500 or similar  index or  performance
(total stockholder return) relative to the proxy comparator group, in both cases
as determined  pursuant to Rule 402(l) of Regulation S-K  promulgated  under the

                                      -18-
<PAGE>

Securities  Exchange Act of 1934 (the "Exchange  Act"),  cash  generation,  unit
volume, and change in working capital, and that such criteria will be set by the
Committee  within the time period  prescribed  by Section  162(m) of the Code or
related regulations.

     With respect to the Viad Corp  Management  Incentive Plan (the "MIP"),  the
1997 Plan  provides  that awards under the MIP may not exceed in the case of (i)
the Corporation's  Chief Executive  Officer,  one and one-half percent (1.5%) of
net income;  (ii) a president of any of the  Corporation's  operating  companies
(whether or not  incorporated),  six-tenths of one percent (0.6%) of net income;
and (iii) any other  executive  officers  of the  Corporation,  one-half  of one
percent (0.5%) of net income, in each case as defined in the 1997 Plan.

     The Board of Directors  is seeking  stockholder  approval of the  foregoing
eligibility  requirements,  award limits and  performance  goals. If approved by
stockholders,  this proposal  would enable the  Corporation to make awards under
the 1997 Plan,  during a  five-year  period  ending  with the date of the annual
meeting of the  stockholders  in 2002,  which  would be  designed to continue to
provide tax deductions for the  Corporation.  

     The 1997 Plan  provides in one plan for the grant of stock  options,  SARs,
restricted stock and performance-based  awards as described below. The 1997 Plan
would  replace the 1992 Plan and provides the general  framework  under which to
continue the current incentive  compensation  programs  operating under the Viad
Corp  Performance-Based  Stock Plan, the MIP and the Viad Corp  Performance Unit
Incentive   Plan  (the  "PUP").   With  the  exception  of  the  provisions  for
Performance-Based Awards and Qualified Performance Based Awards described below,
the terms of the 1997 Plan are generally  similar to the terms of the 1992 Plan.
The description of the 1997 Plan set forth below is qualified in its entirety by
reference to the  complete  text of the 1997 Plan,  which is attached  hereto as
Annex A. 

     The  1997  Plan  is to be  administered  by the  Committee,  as long as the
Committee  consists of at least two directors who are  "non-employee"  directors
for purposes of Rule 16b-3 and "outside  directors" for Section 162(m) purposes.
Subject to the terms of the 1997 Plan,  the Committee has broad powers under the
1997 Plan to  determine  the persons  who may receive  grants and awards and the
targets and other terms and conditions of such grants and awards.

Duration of the 1997 Plan; Limits onNumber of Shares and Dollar Value of Awards

     The 1997 Plan has a term  expiring May 31, 2007,  but can be  terminated by
the Board at any time. No Incentive  Stock Options can be granted under the 1997
Plan  after  the tenth  anniversary  of the 1997  Plan.  Both  Common  Stock and
Preferred  Stock  ("Stock")  may be issued  under the 1997  Plan.  The number of
shares of Common Stock  available for grant under the 1997 Plan in each calendar
year is limited to two  percent  (2.0%) of the total  number of shares of Common
Stock  outstanding  on the  first day of each year for which the 1997 Plan is in
effect,  compared to two and one-half percent (2.5%) in the 1992 Plan,  provided
that any shares  available  for grant in a particular  calendar year (or partial
calendar year) which are not, in fact,  granted in such year can be added to the
shares  available  for grant in any  subsequent  year.  In addition,  subject to
adjustment  as provided in the 1997 Plan,  the number of shares of Stock covered
by awards  under the 1997 Plan  granted to any one  participant  will not exceed
750,000 shares for any consecutive  three-year  period, and the aggregate dollar
amount for awards  denominated  solely in cash will not exceed $7.5  million for
any such period,  compared to the 1992 Plan which had no such  limitations.  The
1997 Plan also  provides  that,  subject to  adjustment  as provided in the 1997
Plan,  no more than 7.5  million  shares of Common  Stock  will be  cumulatively
available  for the  grant of stock  options  intended  to be and  designated  as
"incentive  stock  options"  within  the  meaning  of  Section  422 of the  Code
("Incentive  Stock  Options")  over the life of the 1997  Plan,  compared  to 10
million  shares  in the 1992  Plan.  The 1997  Plan  also  limits  the  grant of
Restricted Stock which is not  performance-based  to twenty percent (20%) of the
total number of shares which can be granted in any  calendar  year,  compared to
the 1992 Plan which had no limitation.  The closing price of the Common Stock on
March 14, 1997, was $17.75 per share.

     With respect to the MIP, the 1997 Plan  provides  that awards under the MIP
may not exceed in the case of (i) the Corporation's Chief Executive Officer, one
and  one-half  percent  (1.5%) of net  income;  (ii) a  president  of any of the
Corporation's  operating companies (whether or not incorporated),  six-tenths of
one percent (0.6%) of net income;  and (iii) any other executive officers of the
Corporation,  one-half  of one  percent  (0.5%) of net  income,  in each case as
defined in the 1997 Plan.

Eligibility 

     Officers,  employees and directors of the Corporation, its subsidiaries and
affiliates, who are responsible for or contribute to the management,  growth and
profitability  of  the  business  of  the  Corporation,   its  subsidiaries  and
affiliates are eligible to be granted awards under the 1997 Plan.

                                      -19-
<PAGE>

Stock Options, SARs and Restricted Stock 

     The  Committee has the power  pursuant to the 1997 Plan to grant  Incentive
Stock  Options,  Non-Qualified  Stock Options and related SARs provided that the
option price can be no less than fair market value.  The Committee  also has the
power to award  Restricted  Stock  that  vests  upon the  attainment  of certain
performance goals and/or the continued service of the participant. The 1997 Plan
also provides that all Stock Options and SARs become  exercisable  and vest, and
all  Restricted  Stock vests and becomes fully  transferable,  upon a "Change in
Control,"  as defined in the 1997 Plan and that,  unless  otherwise  provided at
grant,  optionees  may elect to receive cash for their  options on certain terms
following a Change in Control.

Performance-Based  Awards

     The 1997 Plan provides for the grant of Performance-Based  Awards which can
be denominated  in Stock,  cash, or a combination of the two, and which can also
be made  payable  in Stock,  cash,  or a  combination  of Stock  and  cash.  The
settlement of Performance-Based  Awards may be made subject to the attainment of
performance goals and/or continued  service.  It is currently  intended that the
administration  of the MIP, the PUP and the  Performance-Based  Stock Plan would
continue under the auspices of the 1997 Plan.  Pursuant to the terms of the 1997
Plan,  the  agreements  governing   Performance-Based  Awards  may  provide  for
acceleration of payment upon a Change in Control.

Qualified  Performance-Based Awards 

     Both Restricted  Stock Awards and  Performance-Based  Awards under the 1997
Plan may be  designated  by the  Committee  as awards  intended  to qualify  for
exemption  from  the  deductibility   limits  of  Section  162(m)  of  the  Code
("Qualified  Performance-Based  Awards").  As previously  noted,  Section 162(m)
provides that  companies may not deduct  certain forms of  compensation  paid to
their  chief  executive  officer  and four  most  highly  compensated  executive
officers to the extent such compensation  exceeds one million dollars in any one
tax year,  unless  payments  are made based  upon the  attainment  of  objective
performance  goals that are approved by stockholders.  The 1997 Plan is designed
to  meet  the   requirements  of  Section  162(m)  and  provides  the  objective
performance  goals  described  above  upon  which the  settlement  of  Qualified
Performance-Based Awards may be conditioned. Once set, the performance goals for
Qualified  Performance-Based  Awards  cannot  be  changed,  nor can  the  Awards
themselves  be  adjusted  (except  downward).  The 1997 Plan also  provides  for
Performance-Based  Awards that are not intended to, or need not, qualify for the
Section 162(m) exemption and to which such restrictions,  including  stockholder
approved performance goals, do not apply.

Federal Income Tax Consequences 

     Under  existing  law and  regulations,  the  grant of  non-qualified  stock
options and stock  appreciation  rights will not result in income taxable to the
employee or provide a deduction to the Corporation.  However,  the exercise of a
non-qualified  stock  option or a stock  appreciation  right  results in taxable
income  to  the  holder,   and  the  Corporation  is  generally  entitled  to  a
corresponding  deduction.  At the time of the exercise of a non-qualified  stock
option,  the amount so taxable and so deductible  will be the excess of the fair
market value of the shares purchased over their option price.  Upon the exercise
of a stock appreciation  right, the participant will be taxed at ordinary income
tax rates on the  amount  of the cash and the fair  market  value of the  shares
received by the employee,  and the  Corporation  will generally be entitled to a
corresponding deduction.

     No income is recognized  by an optionee  when an incentive  stock option is
granted or exercised.  If the holder holds the shares received on exercise of an
incentive  stock  option  for at least two years  from the date of grant and one
year from date of exercise,  any gain realized by the holder on the  disposition
of the stock will be accorded long-term capital gain treatment, and no deduction
will be allowed to the Corporation.  If the holding period  requirements are not
satisfied,   the  employee  will  recognize  ordinary  income  at  the  time  of
disposition equal to the lesser of (i) gain realized on the disposition, or (ii)
the difference  between the option price and the fair market value of the shares
on the date of exercise.  Any additional  gain on the  disposition not reflected
above will be long-term or short-term capital gain, depending upon the length of
time the shares are held.  The  Corporation  will  generally  be  entitled to an
income tax deduction  equal to the amount of ordinary  income  recognized by the
employee.

     An employee who is granted a Restricted  Stock Award will not be taxed upon
the acquisition of such shares so long as the interest in such shares is subject
to a "substantial  risk of  forfeiture"  within the meaning of Section 83 of the
Code. Upon lapse or termination of the restriction,  the recipient will be taxed
at ordinary income tax rates on an amount equal to the current fair market value
of the shares.  An employee may,  however,  elect to be taxed at ordinary income
tax


                                      -20-
<PAGE>

rates on the full  fair  market  value of the  restricted  shares at the time of
transfer.  If the election is made,  the basis of the shares so acquired will be
equal to the fair market value at the time of transfer. If the election is made,
no tax  will  be  payable  upon  the  subsequent  lapse  or  termination  of the
restrictions,  and any gain or loss upon  disposition  will be a capital gain or
loss. Any awards that are not subject to a substantial risk of forfeiture at the
time of grant will be taxed at the time of grant. The Corporation will generally
be entitled to a corresponding deduction when the value of the award is included
in the recipient's taxable income.

     A  participant  will  realize  ordinary  income as a result of  performance
awards  at the time  Common  Stock is  transferred  or cash is paid in an amount
equal to the fair market value of the shares delivered plus the cash paid.

     The general  rules for the  Corporation's  deductions  described  above are
subject  to the  limitations  of Section  162(m)  described  above.  Stockholder
approval of the performance  goals and certain other terms of the 1997 Plan will
enable the  Committee to design  awards  thereunder  that are fully  deductible.
However,  additional  limitations on  deductibility  may apply in the event of a
Change in Control.  Thus, it is possible that the Corporation may not be able to
take the  deductions  described  above with respect to all awards under the 1997
Plan.

     The  foregoing  discussion  is not a complete  description  of the  federal
income  tax  aspects  of  awards  under the 1997  Plan and is  intended  for the
information  of  stockholders  considering  how to  vote  with  respect  to this
proposal and not as tax guidance to participants in the 1997 Plan.

     The  Board of  Directors  recommends  that  the  stockholders  approve  the
performance  goals and other terms of the 1997 Plan discussed herein so that the
officers,  employees and directors of the Corporation and its subsidiaries  will
continue to be provided an incentive to increase  stockholder  value.  The Board
believes it is desirable  to maximize  the  deductibility  of  compensation  for
federal  income tax  purposes.  The Board also  believes that it is desirable to
integrate  all  incentive  compensation  plans into one omnibus  plan,  and that
implementation  of such plan will provide  greater  flexibility  in creating and
developing incentive compensation programs and plans for the Corporation and its
subsidiaries.

     No payments will be made under the performance goals and other terms of the
1997 Plan discussed herein unless this proposal is approved by the stockholders.
If this  proposal is not approved by the  stockholders,  the Board will consider
appropriate  management  incentive  alternatives to accomplish the objectives of
the 1997  Plan,  including  but not  limited  to  continuance  of the  incentive
compensation plans currently in effect.

     The  affirmative  vote of the holders of a majority of the shares of Common
Stock  voting on this  proposal at the meeting will be necessary to approve this
proposal.  Approval of this  proposal to approve  performance  goals and certain
other terms under the 1997 Plan will be deemed to constitute (1) approval of the
issuance  of stock to  directors,  officers  and  employees  of the  Corporation
pursuant to awards under the 1997 Plan for purposes of any  applicable  policies
of The New York Stock Exchange and (2) approval of the 1997 Plan for purposes of
granting Incentive Stock Options under Section 422 of the Code.

     The Board of Directors recommends that stockholders vote FOR this proposal.

           SUBMISSION OF STOCKHOLDER PROPOSALS AND OTHER INFORMATION

     From  time to time  stockholders  present  proposals  which  may be  proper
subjects  for   inclusion  in  the  Proxy   Statement  and  form  of  proxy  for
consideration at the Annual Meeting of Stockholders. To be considered, proposals
must be submitted on a timely basis.  Proposals  for the 1998 Annual  Meeting of
Stockholders must be received by the Corporation no later than December 2, 1997.
Any such proposals, as well as any questions related thereto, should be directed
to the Secretary of the Corporation.

     A copy  of the  Corporation's  1996  Annual  Report  on  Form  10-K  to the
Securities and Exchange  Commission may be obtained by stockholders upon written
request to Carol Kotek, Viad Corp, Stockholder Services Department,  Viad Tower,
Phoenix, Arizona 85077-1424.

     In the event a stockholder  wishes to propose a candidate for consideration
by the Corporate  Governance and Nominating  Committee as a possible nominee for
election as a director,  or wishes to propose any other matter for consideration
at the stockholder meeting,  other than proposals covered by the first paragraph
of this  section,  written  notice  of such  stockholder's  intent  to make such
nomination or request such other action must be given to the Secretary

                                      -21-
<PAGE>

of the Corporation,  Viad Corp, Viad Tower, Phoenix, Arizona 85077-2212 pursuant
to certain  procedures set out in the  Corporation's  Bylaws, a copy of which is
available  upon request from the Secretary of the  Corporation.  The chairman of
the  stockholder  meeting may refuse to acknowledge the nomination of any person
or the request for such other action not made in  compliance  with the foregoing
procedure.

                                 OTHER BUSINESS

     The Board of Directors  knows of no other matters to be brought  before the
meeting.  If any other  business  should  properly come before the meeting,  the
persons appointed in the enclosed proxy have discretionary  authority to vote in
accordance with their best judgment.

                                By Order of the Board of Directors

                                                       SCOTT E. SAYRE
                                                       Secretary

                                      -22-
<PAGE>

                                                                         ANNEX A

                     1997 VIAD CORP OMNIBUS INCENTIVE PLAN

SECTION 1. Purpose; Definitions.

     The purpose of the Plan is to give the Company a  significant  advantage in
attracting,  retaining and motivating  officers,  employees and directors and to
provide the Company and its subsidiaries with the ability to provide  incentives
more  directly  linked to the  profitability  of the  Company's  businesses  and
increases in stockholder  value.  It is the current intent of the Committee that
the Plan shall replace the 1992 Stock  Incentive Plan for purposes of new Awards
and that the Viad Corp Management Incentive Plan, the Viad Corp Performance Unit
Incentive  Plan, and the Viad Corp  Performance-Based  Stock Plan continue under
the  auspices  of  Sections  7 and 8 hereof  subject  to the  discretion  of the
Committee under the terms and conditions of this Plan.

     For  purposes  of the Plan,  the  following  terms are defined as set forth
below:

     (a)  "Affiliate"  means a  corporation  or other entity  controlled  by the
Company and designated by the Committee as such.

     (b) "Award" means an award of Stock  Appreciation  Rights,  Stock  Options,
Restricted Stock or Performance-Based Awards.

     (c)  "Award  Cycle"  will  mean a period  of  consecutive  fiscal  years or
portions  thereof  designated by the  Committee  over which Awards of Restricted
Stock or Performance-Based Awards are to be earned.

     (d) "Board" means the Board of Directors of the Company.

     (e) "Cause"  means (1) the  conviction of a  participant  for  committing a
felony under federal law or the law of the state in which such action  occurred,
(2) dishonesty in the course of fulfilling a participant's  employment duties or
(3) willful and  deliberate  failure on the part of a participant to perform his
employment  duties in any  material  respect,  or such  other  events as will be
determined  by the  Committee.  The Committee  will have the sole  discretion to
determine whether "Cause" exists, and its determination will be final.

     (f) "Change in Control" and "Change in Control Price" have the meanings set
forth in Sections 9(b) and (c), respectively.

     (g) "Code" means the Internal Revenue Code of 1986, as amended from time to
time, and any successor thereto.

     (h)  "Commission"  means the  Securities  and  Exchange  Commission  or any
successor agency.

     (i) "Committee" means the Committee referred to in Section 2.

     (j) "Common  Stock" means common stock,  par value $1.50 per share,  of the
Company.

     (k) "Company" means Viad Corp, a Delaware corporation.

     (l) "Company Unit" means any  subsidiary,  group of  subsidiaries,  line of
business or division of the Company, as designated by the Committee.

     (m)  "Disability"  means permanent and total disability as determined under
procedures established by the Committee for purposes of the Plan.

     (n) "Exchange  Act" means the  Securities  Exchange Act of 1934, as amended
from time to time, and any successor thereto.

     (o) "Fair Market Value" means,  as of any given date,  the mean between the
highest  and  lowest  reported  sales  prices of the Stock on the New York Stock
Exchange  Composite  Tape or,  if not  listed  on such  exchange,  on any  other

                                      -A1-
<PAGE>

national exchange on which the Stock is listed or on the Nasdaq Stock Market. If
there is no regular public trading market for such Stock,  the Fair Market Value
of the Stock will be determined  by the  Committee in good faith.  In connection
with the administration of specific sections of the Plan, and in connection with
the grant of particular Awards, the Committee may adopt alternative  definitions
of "Fair Market Value" as appropriate.

     (p)  "Incentive  Stock  Option"  means any Stock Option  intended to be and
designated as an "incentive  stock option"  within the meaning of Section 422 of
the Code.

     (q) "MIP" means the Company's  Management  Incentive Plan providing  annual
cash bonus awards to participating  employees based upon predetermined goals and
objectives.

     (r)  "Net  Income"  means  the  consolidated  net  income  of  the  Company
determined  in  accordance  with GAAP  before  extraordinary,  unusual and other
non-recurring items.

     (s) "Non-Employee  Director" means a member of the Board who qualifies as a
"Non-Employee  Director" as defined in Rule 16b 3(b)(3),  as  promulgated by the
Commission  under the Exchange Act, or any successor  definition  adopted by the
Commission.

     (t)  "Non-Qualified  Stock  Option"  means any Stock  Option that is not an
Incentive Stock Option.

     (u)  "Performance  Goals" means the  performance  goals  established by the
Committee in connection with the grant of Restricted Stock or  Performance-Based
Awards. In the case of Qualified  Performance-Based  Awards, such goals (1) will
be based on the  attainment of specified  levels of one or more of the following
measures with respect to the Company or any Company Unit, as  applicable:  sales
or revenues,  costs or expenses,  net profit after tax, gross profit,  operating
profit,  base  earnings,  return on actual or pro forma  equity or net assets or
capital,  net capital  employed,  earnings  per share,  earnings  per share from
continuing  operations,  operating income,  operating income margin, net income,
stockholder return including  performance (total stockholder return) relative to
the S&P 500 or similar index or performance (total stockholder  return) relative
to the proxy  comparator  group,  in both cases as  determined  pursuant to Rule
402(l) of Regulation S-K  promulgated  under the Exchange Act, cash  generation,
unit volume and change in working  capital and (2) will be set by the  Committee
within the time  period  prescribed  by Section  162(m) of the Code and  related
regulations.

     (v) "Performance-Based Award" means an Award made pursuant to Section 8.

     (w) "Performance-Based Restricted Stock Award" has the meaning set forth in
Section 7(c)(1) hereof.

     (x) "Plan" means the 1997 Viad Corp Omnibus  Incentive  Plan,  as set forth
herein and as hereinafter amended from time to time.

     (y)  "Preferred  Stock" means  preferred  stock,  par value  $0.01,  of the
Company.

     (z) "Qualified Performance-Based Awards" means an Award of Restricted Stock
or a Performance-Based  Award designated as such by the Committee at the time of
grant, based upon a determination that (1) the recipient is or may be a "covered
employee"  within the  meaning of Section  162(m)(3)  of the Code in the year in
which the Company would expect to be able to claim a tax deduction  with respect
to such Restricted Stock or Performance-Based Award and (2) the Committee wishes
such Award to qualify for the exemption  from the  limitation  on  deductibility
imposed by Section 162(m) of the Code that is set forth in Section 162(m)(4)(C).


     (aa) "Restricted Stock" means an award granted under Section 7.

     (bb)  "Retirement"  means retirement from active employment under a pension
plan of the  Company,  any  subsidiary  or  Affiliate,  or under  an  employment
contract with any of them, or termination of employment at or after age 55 under
circumstances which the Committee,  in its sole discretion,  deems equivalent to
retirement.


     (cc) "Rule 16b-3" means Rule 16b-3, as promulgated by the Commission  under
Section 16(b) of the Exchange Act, as amended from time to time.

     (dd)  "Stock"  means the  Common  Stock or  Preferred  Stock. 

                                      -A2-
<PAGE>

     (ee) "Stock Appreciation Right" means a right granted under Section 6.

     (ff) "Stock Option" means an option granted under Section 5.

     (gg) "Termination of Employment" means the termination of the participant's
employment  with the Company and any  subsidiary  or  Affiliate.  A  participant
employed  by a  subsidiary  or an  Affiliate  will  also be  deemed  to  incur a
Termination  of  Employment if the  subsidiary or Affiliate  ceases to be such a
subsidiary  or  Affiliate,  as the case  may be,  and the  participant  does not
immediately  thereafter become an employee of the Company or another  subsidiary
or Affiliate.  Transfers among the Company and its  subsidiaries and Affiliates,
as well as temporary  absences from employment  because of illness,  vacation or
leave of absence, will not be considered a Termination of Employment.

     In addition, certain other terms used herein have definitions given to them
in the first place in which they are used.

SECTION 2. Administration. 

     The Plan will be administered by the Human Resources Committee of the Board
pursuant to authority  delegated by the Board in  accordance  with the Company's
By-Laws. If at any time there is no such Human Resources Committee or such Human
Resources  Committee shall fail to be composed of at least two directors each of
whom is a  Non-Employee  Director  and is an "outside  director"  under  Section
162(m)(4) of the Code, the Plan will be administered by a Committee  selected by
the Board and composed of not less than two individuals,  each of whom is such a
Non-Employee Director and such an "outside director."

     The Committee will have plenary  authority to grant Awards  pursuant to the
terms of the Plan to officers,  employees  and  directors of the Company and its
subsidiaries  and Affiliates,  but the Committee may not grant MIP Awards larger
than the limits provided in Section 3.

     Among other things,  the Committee will have the authority,  subject to the
terms of the Plan:

     (a) to select the officers, employees and directors to whom Awards may from
time to time be granted;

 (b) to  determine  whether and to
what  extent  Incentive  Stock  Options,   Non-Qualified  Stock  Options,  Stock
Appreciation  Rights,  Restricted  Stock  and  Performance-Based  Awards  or any
     combination thereof are to be granted hereunder;

     (c) to determine  the number of shares of Stock or the amount of cash to be
covered by each Award granted hereunder;

     (d) to determine the terms and  conditions  of any Award granted  hereunder
(including,  but not limited to, the option price (subject to Section 5(a)), any
vesting  condition,  restriction  or  limitation  (which  may be  related to the
performance  of the  participant,  the Company or any  subsidiary,  Affiliate or
Company Unit) and any vesting acceleration or waiver of forfeiture regarding any
Award and any shares of Stock  relating  thereto,  based on such  factors as the
Committee will  determine)  provided,  however,  that the Committee will have no
power to  accelerate  the vesting,  or waive the  forfeiture,  of any  Qualified
Performance-Based Awards;

     (e) to  modify,  amend or adjust the terms and  conditions,  at any time or
from time to time, of any Award, including but not limited to Performance Goals;
provided,  however, that the Committee may not adjust upwards the amount payable
with  respect  to any  Qualified  Performance-Based  Award or waive or alter the
Performance Goals associated therewith;

     (f) to  determine  to what  extent and under what  circumstances  Stock and
other amounts payable with respect to an Award will be deferred; and

     (g) to determine under what  circumstances a Stock Option may be settled in
cash or Stock under Section 5(j).

     The  Committee  will have the  authority  to adopt,  alter and repeal  such
administrative  rules,  guidelines  and practices  governing the Plan as it from
time to time deems advisable,  to interpret the terms and provisions of the Plan
and any Award issued under the Plan (and any agreement  relating thereto) and to
otherwise supervise the administration of the Plan.

                                      -A3-
<PAGE>

     The  Committee  may act only by a majority of its  members  then in office,
except that the  members  thereof may (1)  delegate  to  designated  officers or
employees of the Company such of its powers and authorities under the Plan as it
deems appropriate (provided that no such delegation may be made that would cause
Awards or other  transactions  under the Plan to fail to be exempt from  Section
16(b) of the Exchange Act or that would cause Qualified Performance-Based Awards
to  cease  to so  qualify)  and (2)  authorize  any one or more  members  or any
designated  officer or employee of the Company to execute and deliver  documents
on behalf of the Committee.

     Any determination made by the Committee or pursuant to delegated  authority
pursuant to the provisions of the Plan with respect to any Award will be made in
the sole  discretion of the Committee or such delegates at the time of the grant
of the Award or, unless in contravention of any express term of the Plan, at any
time  thereafter.  All  decisions  made by the  Committee  or any  appropriately
delegated  officer(s) or employee(s)  pursuant to the provision of the Plan will
be  final  and  binding  on  all  persons,   including   the  Company  and  Plan
participants.

SECTION 3. Stock Subject to Plan and Limits on Awards. 

     (a)  Subject to  adjustment  as  provided  herein,  the number of shares of
Common Stock of the Company  available for grant under the Plan in each calendar
year (including partial calendar years) during which the Plan is in effect shall
be equal to two percent  (2.0%) of the total number of shares of Common Stock of
the Company outstanding as of the first day of each such year for which the Plan
is in effect;  provided  that any  shares  available  for grant in a  particular
calendar year (or partial calendar year) which are not, in fact, granted in such
year shall be added to the shares available for grant in any subsequent calendar
year.

     (b) Subject to adjustment as provided herein, the number of shares of Stock
covered by Awards granted to any one participant  will not exceed 750,000 shares
for any consecutive three year period and the aggregate dollar amount for Awards
denominated solely in cash will not exceed $7.5 million for any such period.

     (c) In addition, and subject to adjustment as provided herein, no more than
7.5 million shares of Common Stock will be cumulatively  available for the grant
of Incentive Stock Options over the life of the Plan.

     (d) Shares  subject to an option or award under the Plan may be  authorized
and  unissued  shares or may be  "treasury  shares." In the event of any merger,
reorganization, consolidation, recapitalization, spin-off, stock dividend, stock
split,  extraordinary  distribution with respect to the Stock or other change in
corporate  structure  affecting the Stock, such substitution or adjustments will
be made in the aggregate  number and kind of shares  reserved for issuance under
the Plan, in the aggregate limit on grants to individuals,  in the number, kind,
and  option  price of shares  subject to  outstanding  Stock  Options  and Stock
Appreciation  Rights,  in the  number  and  kind  of  shares  subject  to  other
outstanding   Awards  granted  under  the  Plan  and/or  such  other   equitable
substitutions  or  adjustments  as may be  determined to be  appropriate  by the
Committee or the Board,  in its sole  discretion;  provided,  however,  that the
number of shares subject to any Award will always be a whole number.

     (e) Awards  under the MIP may not  exceed in the case of (i) the  Company's
Chief  Executive  Officer,  one and  one-half  percent  (1.5%) of net  income as
defined;  (ii) a president of any of the Company's operating companies,  whether
or not incorporated,  six-tenths of one percent (0.6%) of net income as defined;
and (iii) all other executive  officers of the Company,  one-half of one percent
(0.5%) of net income as defined.

SECTION 4. Eligibility. 

     Officers,  employees and  directors of the Company,  its  subsidiaries  and
Affiliates who are responsible  for or contribute to the management,  growth and
profitability  of the business of the Company,  its  subsidiaries and Affiliates
are eligible to be granted Awards under the Plan.

SECTION 5. Stock Options.  

     Stock Options may be granted  alone or in addition to other Awards  granted
under  the  Plan  and  may  be  of  two  types:   Incentive  Stock  Options  and
Non-Qualified Stock Options.  Any Stock Option granted under the Plan will be in
such form as the Committee may from time to time approve.

     The Committee will have the authority to grant any optionee Incentive Stock
Options,  Non-Qualified  Stock  Options or both types of Stock  Options (in each
case with or without Stock Appreciation Rights). Incentive Stock Options


                                      -A4-
<PAGE>

may be granted only to employees of the Company and its subsidiaries (within the
meaning of Section  424(f) of the Code).  To the extent that any Stock Option is
not  designated as an Incentive  Stock Option or even if so designated  does not
qualify as an Incentive  Stock Option,  it will be deemed to be a  Non-Qualified
Stock Option.

     Stock  Options  will be  evidenced  by  option  agreements,  the  terms and
provisions of which may differ.  An option  agreement  will indicate on its face
whether it is an  agreement  for an Incentive  Stock  Option or a  Non-Qualified
Stock  Option.  The grant of a Stock Option will occur on the date the Committee
by resolution  selects an individual to be a participant in any grant of a Stock
Option,  determines  the  number of shares of Stock to be  subject to such Stock
Option to be granted to such  individual  and specifies the terms and provisions
of the Stock  Option.  The Company will notify a  participant  of any grant of a
Stock Option, and a written option agreement or agreements will be duly executed
and delivered by the Company to the participant.

     Anything in the Plan to the contrary  notwithstanding,  no term of the Plan
relating to Incentive Stock Options will be interpreted,  amended or altered nor
will any  discretion  or authority  granted under the Plan be exercised so as to
disqualify the Plan under Section 422 of the Code or, without the consent of the
optionee  affected,  to disqualify any Incentive Stock Option under such Section
422.

     Stock Options granted under the Plan will be subject to the following terms
and  conditions  and will contain such  additional  terms and  conditions as the
Committee will deem desirable:

     (a) Option Price. The option price per share of Stock  purchasable  under a
Stock Option will be  determined  by the  Committee  and set forth in the option
agreement,  and will not be less than the Fair Market Value of the Stock subject
to the Stock Option on the date of grant.

     (b)  Option  Term.  The  term of each  Stock  Option  will be  fixed by the
Committee,  but no Incentive Stock Option may be exercisable  more than 10 years
after the date the Incentive Stock Option is granted.

     (c) Exercisability. Except as otherwise provided herein, Stock Options will
be exercisable at such time or times and subject to such terms and conditions as
will be determined by the  Committee.  If the Committee  provides that any Stock
Option is exercisable only in installments,  the Committee may at any time waive
such installment exercise provisions, in whole or in part, based on such factors
as the  Committee  may  determine.  In addition,  the  Committee may at any time
accelerate the exercisability of any Stock Option.

     (d) Method of Exercise.  Subject to the provisions of this Section 5, Stock
Options  may be  exercised,  in whole or in part,  at any time during the option
term by giving written  notice of exercise to the Company  specifying the number
of shares of Stock subject to the Stock Option to be purchased.

     Such notice must be accompanied by payment in full of the purchase price by
certified or bank check or such other  instrument as the Company may accept.  An
option agreement may provide that, if approved by the Committee, payment in full
or in part may also be made in the form of  unrestricted  Stock already owned by
the optionee of the same class as the Stock  subject to the Stock Option and, in
the case of the  exercise of a  Non-Qualified  Stock  Option,  Restricted  Stock
subject to an Award hereunder which is of the same class as the Stock subject to
the Stock  Option (in both cases based on the Fair Market  Value of the Stock on
the date the Stock Option is exercised); provided, however, that, in the case of
an Incentive  Stock  Option,  the right to make a payment in the form of already
owned shares of Stock of the same class as the Stock subject to the Stock Option
may be authorized only at the time the Stock Option is granted. In addition,  an
option  agreement may provide that in the discretion of the  Committee,  payment
for any shares  subject to a Stock Option may also be made by instruction to the
Committee to withhold a number of such shares  having a Fair Market Value on the
date of exercise equal to the aggregate exercise price of such Stock Option.

     If payment of the option exercise price of a Non-Qualified  Stock Option is
made in whole or in part in the form of Restricted  Stock,  the number of shares
of Stock to be  received  upon such  exercise  equal to the  number of shares of
Restricted  Stock used for payment of the option  exercise price will be subject
to the same forfeiture  restrictions to which such Restricted Stock was subject,
unless otherwise determined by the Committee.

     No shares of Stock will be issued  until  full  payment  therefor  has been
made. Subject to any forfeiture restrictions that may apply if a Stock Option is
exercised using  Restricted  Stock, an optionee will have all of the rights of a
stockholder of the Company  holding the class or series of Stock that is subject
to such Stock Option (including, if 


                                      -A5-
<PAGE>

applicable,  the right to vote the shares  and the right to receive  dividends),
when the optionee  has given  written  notice of exercise,  has paid in full for
such shares and, if requested, has given the representation described in Section
12(a). 

     (e) Nontransferability of Stock Options.

     (1) No Stock Option will be  transferable by the optionee other than (A) by
     will or by the laws of  descent  and  distribution  or (B) in the case of a
     Non-Qualified  Stock  Option,  pursuant to a qualified  domestic  relations
     order (as defined in the Code or Title I of the Employee  Retirement Income
     Security  Act of 1974,  as  amended,  or the rules  thereunder).  All Stock
     Options will be exercisable,  during the optionee's  lifetime,  only by the
     optionee or by the guardian or legal  representative  of the  optionee,  it
     being  understood  that the  terms  "holder"  and  "optionee"  include  the
     guardian  and legal  representative  of the  optionee  named in the  option
     agreement and any person to whom a Stock Option is  transferred  by will or
     the laws of descent and  distribution  or pursuant to a qualified  domestic
     relations order.

     (2)  Notwithstanding  Section 5(e)(1) above,  the Committee may grant Stock
     Options that are  transferable,  or amend outstanding Stock Options to make
     them  transferable,  by the  optionee  (any such Stock Option so granted or
     amended a  "Transferable  Option") to one or more members of the optionee's
     immediate family, to partnerships of which the only partners are members of
     the optionee's  immediate family, or to trusts  established by the optionee
     for the benefit of one or more members of the optionee's  immediate family.
     For this purpose the term "immediate  family" means the optionee's  spouse,
     children or  grandchildren.  Consideration may not be paid for the transfer
     of a Transferable  Option.  A transferee  described in this Section 5(e)(2)
     shall be subject to all terms and conditions applicable to the Transferable
     Option  prior to its  transfer.  The  option  agreement  with  respect to a
     Transferable Option shall set forth its transfer restrictions,  such option
     agreement  shall be  approved  by the  Committee,  and only  Stock  Options
     granted pursuant to a stock option agreement expressly  permitting transfer
     pursuant to this Section 5(e)(2) shall be so transferable.

     (f) Termination by Death. If an optionee's  employment terminates by reason
of death, any Stock Option held by such optionee may thereafter be exercised, to
the extent then  exercisable,  or on such accelerated basis as the Committee may
determine,  for a period of one year (or such other period as the  Committee may
specify  in the  option  agreement)  from  the date of such  death or until  the
expiration  of the stated  term of such Stock  Option,  whichever  period is the
shorter.

     (g)  Termination  by  Reason of  Disability.  If an  optionee's  employment
terminates by reason of  Disability,  any Stock Option held by such optionee may
thereafter be exercised by the optionee, to the extent it was exercisable at the
time  of  termination,  or on  such  accelerated  basis  as  the  Committee  may
determine, for a period of three years (or such s horter period as the Committee
may  specify  in the  option  agreement)  from the date of such  termination  of
employment  or until the  expiration  of the stated  term of such Stock  Option,
whichever period is the shorter;  provided,  however,  that if the optionee dies
within such three-year  period (or such shorter period),  any unexercised  Stock
Option  held by such  optionee  will,  notwithstanding  the  expiration  of such
three-year (or such shorter) period, continue to be exercisable to the extent to
which it was exercisable at the time of death for a period of 12 months from the
date of such  death or until the  expiration  of the  stated  term of such Stock
Option,  whichever  period  is the  shorter.  In the  event  of  termination  of
employment by reason of  Disability,  if an Incentive  Stock Option is exercised
after the expiration of the exercise  periods that apply for purposes of Section
422 of the Code, such Stock Option will thereafter be treated as a Non-Qualified
Stock Option.

     (h)  Termination  by  Reason of  Retirement.  If an  optionee's  employment
terminates by reason of  Retirement,  any Stock Option held by such optionee may
thereafter be exercised by the optionee, to the extent it was exercisable at the
time  of  termination,  or on  such  accelerated  basis  as  the  Committee  may
determine,  for a period of five years (or such shorter  period as the Committee
may  specify  in the  option  agreement)  from the date of such  termination  of
employment  or until the  expiration  of the stated  term of such Stock  Option,
whichever period is the shorter;  provided,  however,  that if the optionee dies
within such five-year  period (or such shorter  period),  any unexercised  Stock
Option  held by such  optionee  will,  notwithstanding  the  expiration  of such
five-year (or such shorter) period,  continue to be exercisable to the extent to
which it was exercisable at the time of death for a period of 12 months from the
date of such  death or until the  expiration  of the  stated  term of such Stock
Option,  whichever  period  is the  shorter.  In the  event  of  termination  of
employment by reason of  Retirement,  if an Incentive  Stock Option is exercised
after the expiration of the exercise  periods that apply for purposes of Section
422 of the Code, such Stock Option will thereafter be treated as a Non-Qualified
Stock Option.

                                      -A6-
<PAGE>

     (i) Other Termination.  Unless otherwise determined by the Committee, if an
optionee  incurs a Termination  of  Employment  for any reason other than death,
Disability or  Retirement or Cause,  any Stock Option held by such optionee will
thereupon  terminate,  except  that  such  Stock  Option,  to  the  extent  then
exercisable, or on such accelerated basis as the Committee may determine, may be
exercised  for the lesser of three months from the date of such  Termination  of
Employment or the balance of such Stock Option's term; provided,  however,  that
if the optionee  dies within such  three-month  period,  any  unexercised  Stock
Option  held by such  optionee  will,  notwithstanding  the  expiration  of such
three-month  period,  continue to be  exercisable  to the extent to which it was
exercisable at the time of death for a period of 12 months from the date of such
death or until the expiration of the stated term of such Stock Option, whichever
period  is the  shorter.  In the  event  of  Termination  of  Employment,  if an
Incentive Stock Option is exercised after the expiration of the exercise periods
that apply for  purposes  of Section  422 of the Code,  such Stock  Option  will
thereafter be treated as a Non-Qualified Stock Option.

     (j) Cashing Out of Stock Option.  On receipt of written notice of exercise,
the Committee may elect to cash out all or part of the shares of Stock for which
a Stock Option is being  exercised by paying the optionee an amount,  in cash or
Stock, equal to the excess of the Fair Market Value of the Stock over the option
price  times the  number  of  shares  of Stock  for  which  the  Option is being
exercised on the effective date of such cash-out.

     (k)  Change  in  Control   Cash-Out.   Subject   to  Section   12(h),   but
notwithstanding  any other provision of the Plan,  during the 60-day period from
and after a Change in Control  (the  "Exercise  Period"),  unless the  Committee
determines  otherwise  at the time of grant,  an  optionee  will have the right,
whether or not the Stock Option is fully  exercisable and in lieu of the payment
of the exercise  price for the shares of Stock being  purchased  under the Stock
Option  and by giving  notice to the  Company,  to elect  (within  the  Exercise
Period)  to  surrender  all or part of the Stock  Option to the  Company  and to
receive cash, within 30 days of such notice, in an amount equal to the amount by
which  the  Change  in  Control  Price  per  share  of Stock on the date of such
election  will  exceed  the  exercise  price per share of Stock  under the Stock
Option (the "Spread")  multiplied by the number of shares of Stock granted under
the Stock Option as to which the right granted under this Section 5(k) will have
been exercised.

SECTION 6. Stock Appreciation Rights.  

     (a) Grant  and  Exercise.  Stock  Appreciation  Rights  may be  granted  in
conjunction  with all or part of any Stock Option granted under the Plan. In the
case of a  Non-Qualified  Stock Option,  such rights may be granted either at or
after the time of grant of such Stock Option.  In the case of an Incentive Stock
Option,  such  rights  may be  granted  only at the time of grant of such  Stock
Option. A Stock  Appreciation  Right will terminate and no longer be exercisable
upon the termination or exercise of the related Stock Option.

     A Stock  Appreciation  Right may be exercised by an optionee in  accordance
with Section 6(b) by  surrendering  the applicable  portion of the related Stock
Option in accordance  with  procedures  established by the Committee.  Upon such
exercise  and  surrender,  the  optionee  will be  entitled to receive an amount
determined in the manner  prescribed  in Section 6(b).  Stock Options which have
been so  surrendered  will no longer be  exercisable  to the extent the  related
Stock Appreciation Rights have been exercised.

     (b) Terms and Conditions. Stock Appreciation Rights will be subject to such
terms and  conditions  as will be  determined  by the  Committee,  including the
following:

     (1) Stock  Appreciation  Rights  will be  exercisable  only at such time or
     times and to the extent  that the Stock  Options  to which they  relate are
     exercisable in accordance with the provisions of Section 5 and this Section
     6;

     (2) Upon the exercise of a Stock  Appreciation  Right,  an optionee will be
     entitled  to  receive  an amount in cash,  shares of Stock or both equal in
     value to the  excess of the Fair  Market  Value of one share of Stock as of
     the date of  exercise  over the  option  price per share  specified  in the
     related Stock Option multiplied by the number of shares in respect of which
     the Stock Appreciation Right has been exercised,  with the Committee having
     the right to determine the form of payment;

     (3)  Stock  Appreciation  Rights  will be  transferable  only to  permitted
     transferees of the underlying Stock Option in accordance with Section 5(e).

                                      -A7-
<PAGE>

SECTION 7. Restricted Stock.

     (a) Administration.  Shares of Restricted Stock may be awarded either alone
or in  addition to other  Awards  granted  under the Plan.  The  Committee  will
determine  the  individuals  to whom and the time or  times at which  grants  of
Restricted  Stock  will be  awarded,  the  number of shares to be awarded to any
participant,  the  conditions  for vesting,  the time or times within which such
Awards may be subject to  forfeiture  and any other terms and  conditions of the
Awards, in addition to those contained in Section 7(c).

     (b) Awards and  Certificates.  Shares of Restricted Stock will be evidenced
in such  manner as the  Committee  may deem  appropriate,  including  book-entry
registration or issuance of one or more stock certificates.  Except as otherwise
set forth in a Restricted Stock Agreement,  any certificate issued in respect of
shares of Restricted  Stock will be  registered in the name of such  participant
and will bear an  appropriate  legend  referring to the terms,  conditions,  and
restrictions applicable to such Award, substantially in the following form:

          "The  transferability  of this  certificate  and the  shares  of stock
     represented  hereby  are  subject  to the terms and  conditions  (including
     forfeiture) of the 1997 Incentive  Plan and a Restricted  Stock  Agreement.
     Copies of such Plan and  Agreement are on file at the offices of Viad Corp,
     Viad Tower, Phoenix, Arizona."

     The Committee may require that the  certificates  evidencing such shares be
held in custody by the Company  until the  restrictions  thereon have lapsed and
that,  as a condition of any Award of  Restricted  Stock,  the  participant  has
delivered a stock  power,  endorsed in blank,  relating to the Stock  covered by
such Award.

     (c) Terms and Conditions. Shares of Restricted Stock will be subject to the
following terms and conditions:

     (1) The Committee may, prior to or at the time of grant, designate an Award
     of Restricted Stock as a Qualified  Performance-Based Award, in which event
     it will condition the grant or vesting,  as applicable,  of such Restricted
     Stock upon the attainment of Performance  Goals.  If the Committee does not
     designate  an Award of  Restricted  Stock as a Qualified  Performance-Based
     Award,  it may  also  condition  the  grant  or  vesting  thereof  upon the
     attainment of Performance Goals or such other performance-based criteria as
     the  Committee  shall  establish  (such  an  Award,  a   "Performance-Based
     Restricted  Stock  Award").  Regardless  of whether an Award of  Restricted
     Stock  is  a  Qualified  Performance-Based  Award  or  a  Performance-Based
     Restricted  Stock Award,  the  Committee  may also  condition  the grant or
     vesting upon the continued  service of the  participant.  The provisions of
     Restricted Stock Awards  (including the conditions for grant or vesting and
     any applicable Performance Goals) need not be the same with respect to each
     recipient.  The  Committee  may  at  any  time,  in  its  sole  discretion,
     accelerate  or  waive,   in  whole  or  in  part,   any  of  the  foregoing
     restrictions;  provided, however, that in the case of Restricted Stock that
     is a Qualified  Performance-Based  Award, the applicable  Performance Goals
     have been satisfied.

     (2)  Subject  to the  provisions  of the  Plan  and  the  Restricted  Stock
     Agreement  referred  to in  Section  7(c)(8),  during the period set by the
     Committee,   commencing  with  the  date  of  such  Award  for  which  such
     participant's  continued service is required (the "Restriction Period") and
     until the later of (A) the expiration of the Restriction Period and (B) the
     date  the  applicable  Performance  Goals  (if  any)  are  satisfied,   the
     participant  will not be permitted  to sell,  assign,  transfer,  pledge or
     otherwise encumber shares of Restricted Stock.

     (3) Except as provided in this  paragraph (3) and Sections  7(c)(1) and (2)
     and the Restricted Stock Agreement, the participant will have, with respect
     to the shares of Restricted  Stock,  all of the rights of a stockholder  of
     the Company holding the class or series of Stock that is the subject of the
     Restricted Stock,  including,  if applicable,  the right to vote the shares
     and the right to receive any  dividends.  If so determined by the Committee
     in the applicable  Restricted  Stock Agreement and subject to Section 12(f)
     of the Plan,  (A)  dividends  consisting of cash,  stock or other  property
     (other  than  Stock) on the class or series of Stock that is the subject of
     the  Restricted  Stock shall be  automatically  deferred and  reinvested in
     additional Restricted Stock (in the case of stock or other property,  based
     on the fair market value  thereof,  and the Fair Market Value of the Stock,
     in each case as of the record date for the  dividend)  held  subject to the
     vesting of the underlying  Restricted Stock, or held subject to meeting any
     Performance  Goals applicable to the underlying  Restricted  Stock, and (B)
     dividends payable in Stock shall be paid in the form of Restricted Stock of
     the same class as the Stock with which such  dividend was paid and shall be
     held subject to the vesting of the  underlying  Restricted  Stock,  or held
     subject to meeting  any  Performance  Goals  applicable  to the  underlying
     Restricted Stock.

                                      -A8-
<PAGE>

     (4) Except to the extent  otherwise  provided in the applicable  Restricted
     Stock  Agreement,  Section  7(c)(1),  7(c)(2),  7(c)(5) or 9(a)(2),  upon a
     participant's   Termination   of  Employment  for  any  reason  during  the
     Restriction Period or before any applicable  Performance Goals are met, all
     shares still subject to restriction will be forfeited by the participant.

     (5) Except to the extent  otherwise  provided  in Section  9(a)(2),  in the
     event  that a  participant  retires  or such  participant's  employment  is
     involuntarily  terminated  (other than for Cause),  the Committee will have
     the  discretion  to  waive  in  whole  or in  part  any  or  all  remaining
     restrictions  (other  than,  in the  case of  Restricted  Stock  which is a
     Qualified   Performance-Based   Award,   satisfaction   of  the  applicable
     Performance  Goals unless the  participant's  employment  is  terminated by
     reason  of  death  or  Disability)  with  respect  to any  or  all of  such
     participant's shares of Restricted Stock.

(6)  Except as otherwise  provided herein or as required by law, if and when any
     applicable  Performance  Goals are  satisfied  and the  Restriction  Period
     expires  without a prior  forfeiture of the  Restricted  Stock,  unlegended
     certificates  for such shares will be  delivered  to the  participant  upon
     surrender of legended certificates.

     (7) Awards of  Restricted  Stock,  the vesting of which is not  conditioned
     upon  the  attainment  of  Performance  Goals  or  other  performance-based
     criteria,  is  limited to twenty  percent  (20%) of the number of shares of
     Common  Stock of the  Company  available  for grant  under the Plan in each
     calendar year.

     (8) Each  Award  will be  confirmed  by,  and be subject to the terms of, a
     Restricted Stock Agreement.

SECTION 8. Performance-Based Awards.

     (a) Administration. Performance-Based Awards may be awarded either alone or
in addition to other  Awards  granted  under the Plan.  Subject to the terms and
conditions of the Plan, the Committee shall determine the officers and employees
to whom and the time or times at which Performance-Based Awards will be awarded,
the  number  or  amount  of  Performance-Based  Awards  to  be  awarded  to  any
participant,  whether such  Performance-Based  Award shall be  denominated  in a
number of shares of Stock, an amount of cash, or some combination  thereof,  the
duration of the Award Cycle and any other terms and conditions of the Award,  in
addition  to  those  contained  in  Section  8(b). 

     (b) Terms and Conditions.  Performance-Based  Awards will be subject to the
following terms and conditions:

     (1) The  Committee  may,  prior to or at the time of the  grant,  designate
     Performance-Based  Awards as Qualified  Performance-Based  Awards, in which
     event it will  condition  the  settlement  thereof upon the  attainment  of
     Performance  Goals.  If the Committee does not designate  Performance-Based
     Awards as Qualified  Performance-Based  Awards,  it may also  condition the
     settlement  thereof upon the attainment of Performance  Goals or such other
     performance-based criteria as the Committee shall establish.  Regardless of
     whether  Performance-Based Awards are Qualified  Performance-Based  Awards,
     the Committee may also condition the settlement  thereof upon the continued
     service of the participant. The provisions of such Performance-Based Awards
     (including without limitation any applicable Performance Goals) need not be
     the same with respect to each  recipient.  Subject to the provisions of the
     Plan and the  Performance-Based  Award  Agreement  referred  to in  Section
     8(b)(5),  Performance-Based Awards may not be sold, assigned,  transferred,
     pledged or otherwise encumbered during the Award Cycle.

     (2)  Unless  otherwise  provided  by the  Committee  (A) from  time to time
     pursuant to the  administration  of particular  Award  programs  under this
     Section 8, such as the Viad Corp  Management  Incentive Plan, the Viad Corp
     Performance  Unit Incentive Plan or the Viad Corp  Performance-Based  Stock
     Plan or (B) in any agreement  relating to an Award,  and except as provided
     in Section 8(b)(3), upon a participant's  Termination of Employment for any
     reason prior to the payment of an Award under this Section 8, all rights to
     receive cash or Stock in  settlement of the Award shall be forfeited by the
     participant.

     (3) In the event that a participant's  employment is terminated (other than
     for Cause), or in the event a participant retires, the Committee shall have
     the discretion to waive, in whole or in part, any or all remaining  payment
     limitations  (other  than,  in  the  case  of  Awards  that  are  Qualified
     Performance-Based Awards,  


                                      -A9-
<PAGE>

     satisfaction of the applicable  Performance  Goals unless the participant's
     employment is terminated by reason of death or Disability)  with respect to
     any or all of such participant's Awards.

     (4) At the  expiration of the Award Cycle,  the Committee will evaluate the
     Company's performance in light of any Performance Goals for such Award, and
     will determine the extent to which a Performance-Based Award granted to the
     participant  has been  earned,  and the  Committee  will  then  cause to be
     delivered to the participant,  as specified in the grant of such Award: (A)
     a number of shares of Stock equal to the number of shares determined by the
     Committee to have been earned or (B) cash equal to the amount determined by
     the Committee to have been earned or (C) a  combination  of shares of Stock
     and cash if so specified in the Award.

     (5) No Performance-Based Award may be assigned,  transferred,  or otherwise
     encumbered  except, in the event of the death of a participant,  by will or
     the laws of descent and distribution.

     (6) Each Award  will be  confirmed  by,  and be subject  to, the terms of a
     Performance-Based Award Agreement. 

SECTION 9. Change in Control Provisions.

     (a) Impact of Event. Notwithstanding any other provision of the Plan to the
contrary, in the event of a Change in Control:

     (1) Any Stock Options and Stock  Appreciation  Rights outstanding as of the
     date such Change in Control is  determined  to have  occurred  and not then
     exercisable and vested will become fully exercisable and vested to the full
     extent of the original grant;

     (2) The restrictions and conditions to vesting applicable to any Restricted
     Stock  will  lapse,  and such  Restricted  Stock  will  become  free of all
     restrictions and become fully vested and transferable to the full extent of
     the original grant;

     (3) Performance-Based Awards will be considered to be earned and payable to
     the extent, if any, and in an amount, if any, and otherwise,  in accordance
     with  the  provisions  of  the  agreement  relating  to  such  Awards. 

     (b) Definition of Change in Control. For purposes of the Plan, a "Change in
Control" will mean the happening of any of the following events:

     (1) An acquisition by any  individual,  entity or group (within the meaning
     of Section  13(d)(3) or  14(d)(2)  of the  Exchange  Act) (a  "Person")  of
     beneficial  ownership  (within the meaning of Rule 13d-3  promulgated under
     the Exchange  Act) of twenty  percent  (20%) or more of either (A) the then
     outstanding shares of common stock of the Company (the "Outstanding Company
     Common  Stock") or (B) the combined  voting  power of the then  outstanding
     voting securities of the Company entitled to vote generally in the election
     of directors  (the  "Outstanding  Company Voting  Securities");  excluding,
     however,  the  following:  (i) any  acquisition  directly from the Company,
     other  than an  acquisition  by  virtue  of the  exercise  of a  conversion
     privilege  unless the  security  being so  converted  was  itself  acquired
     directly from the Company,  (ii) any acquisition by the Company,  (iii) any
     acquisition by any employee  benefit plan (or related  trust)  sponsored or
     maintained by the Company or any  corporation  controlled by the Company or
     (iv) any  acquisition by any  corporation  pursuant to a transaction  which
     complies  with clauses (A), (B) and (C) of  subsection  (3) of this Section
     9(b); or

     (2) A change in the composition of the Board such that the individuals who,
     as of  February  20,  1997,  constitute  the  Board  (such  Board  will  be
     hereinafter  referred to as the "Incumbent  Board") cease for any reason to
     constitute  at  least a  majority  of the  Board;  provided,  however,  for
     purposes of this Section 9(b),  that any individual who becomes a member of
     the Board  subsequent to February 20, 1997,  whose election,  or nomination
     for election by the  Company's  stockholders,  was approved by a vote of at
     least a majority of those  individuals who are members of the Board and who
     were also members of the Incumbent  Board (or deemed to be such pursuant to
     this proviso) will be considered as though such individual were a member of
     the Incumbent Board; but, provided further,  that any such individual whose
     initial  assumption  of  office  occurs  as a result of either an actual or
     threatened  election  contest  (as such  terms  are used in Rule  14a-11 of
     Regulation  14A  promulgated  under the  Exchange  Act) or other  actual or
     threatened  solicitation of proxies or consents by or on behalf of a Person
     other than the Board will not be so considered as a member of the Incumbent
     Board; or

                                     -A10-
<PAGE>

     (3) The approval by the  stockholders  of the Company of a  reorganization,
     merger  or   consolidation   or  sale  or  other   disposition  of  all  or
     substantially  all of the assets of the Company  ("Corporate  Transaction")
     (or, if consummation of such Corporate  Transaction is subject, at the time
     of such  approval  by  stockholders,  to the consent of any  government  or
     governmental  agency,  the earlier of the  obtaining of such consent or the
     consummation  of the Corporate  Transaction);  excluding,  however,  such a
     Corporate Transaction pursuant to which (A) all or substantially all of the
     individuals and entities who are the beneficial  owners,  respectively,  of
     the  Outstanding  Company  Common  Stock  and  Outstanding  Company  Voting
     Securities   immediately   prior  to  such   Corporate   Transaction   will
     beneficially own, directly or indirectly, more than sixty percent (60%) of,
     respectively,  the  outstanding  shares of common  stock,  and the combined
     voting power of the then  outstanding  voting  securities  entitled to vote
     generally  in the  election  of  directors,  as the  case  may  be,  of the
     corporation resulting from such Corporate Transaction  (including,  without
     limitation,  a corporation  which as a result of such  transaction owns the
     Company or all or substantially all of the Company's assets either directly
     or through one or more  subsidiaries) in substantially the same proportions
     as their ownership, immediately prior to such Corporate Transaction, of the
     Outstanding Company Common Stock and Outstanding Company Voting Securities,
     as the case may be, (B) no Person  (other than the  Company,  any  employee
     benefit  plan  (or  related  trust)  of the  Company  or  such  corporation
     resulting from such Corporate  Transaction) will beneficially own, directly
     or  indirectly,  twenty  percent  (20%)  or  more  of,  respectively,   the
     outstanding  shares of common stock of the corporation  resulting from such
     Corporate  Transaction  or the  combined  voting  power of the  outstanding
     voting  securities of such  corporation  entitled to vote  generally in the
     election  of  directors  except to the extent that such  ownership  existed
     prior to the Corporate  Transaction and (C) individuals who were members of
     the Incumbent  Board will  constitute at least a majority of the members of
     the board of directors of the  corporation  resulting  from such  Corporate
     Transaction; or

     (4)  The  approval  by  the  stockholders  of  the  Company  of a  complete
     liquidation or dissolution of the Company.

     (c) Change in Control Price.  For purposes of the Plan,  "Change in Control
Price" means the higher of (1) the highest reported sales price, regular way, of
a share of Stock in any  transaction  reported  on the New York  Stock  Exchange
Composite Tape or other national  exchange on which such shares are listed or on
The Nasdaq Stock Market during the 60-day period prior to and including the date
of a Change in Control or (2) if the Change in Control is the result of a tender
or exchange  offer or a Corporate  Transaction,  the highest  price per share of
Stock paid in such tender or exchange offer or Corporate Transaction;  provided,
however,  that in the case of  Incentive  Stock  Options and Stock  Appreciation
Rights relating to Incentive Stock Options,  the Change in Control Price will be
in all cases the Fair Market Value of the Stock on the date such Incentive Stock
Option  or  Stock  Appreciation  Right  is  exercised.  To the  extent  that the
consideration  paid in any such  transaction  described above consists all or in
part of securities or other non-cash consideration, the value of such securities
or other non-cash consideration will be determined in the sole discretion of the
Board.

SECTION 10. Term, Amendment and Termination.

     The Plan will terminate May 31, 2007,  but may be terminated  sooner at any
time by the Board,  provided  that no Incentive  Stock  Options shall be granted
under the Plan after February 19, 2007. Awards outstanding as of the date of any
such  termination  will not be affected or  impaired by the  termination  of the
Plan.

     The Board may amend,  alter,  or  discontinue  the Plan,  but no amendment,
alteration or discontinuation  will be made which would (a) impair the rights of
an optionee under a Stock Option or a recipient of a Stock  Appreciation  Right,
Restricted Stock Award or  Performance-Based  Award theretofore  granted without
the  optionee's  or  recipient's  consent,  except  such an  amendment  which is
necessary  to cause any Award or  transaction  under the Plan to qualify,  or to
continue to qualify, for the exemption provided by Rule 16b-3, or (b) disqualify
any Award or  transaction  under the Plan from the  exemption  provided  by Rule
16b-3.  In addition,  no such  amendment may be made without the approval of the
Company's  stockholders  to the  extent  such  approval  is  required  by law or
agreement.

     The  Committee  may  amend the  terms of any  Stock  Option or other  Award
theretofore granted, prospectively or retroactively,  but no such amendment will
(1) impair the rights of any holder without the holder's  consent except such an
amendment which is necessary to cause any Award or transaction under the Plan to
qualify, or to continue to qualify,  for the exemption provided by Rule 16b-3 or
(2) amend any Qualified  Performance-Based Award in such a way as to cause it to
cease to  qualify  for the  exemption  set forth in  Section  162(m)(4)(C).  The
Committee may also  substitute  new Stock Options for  previously  granted Stock
Options, including previously granted Stock Options having higher option prices.

                                     -A11-
<PAGE>

     Subject to the above provisions, the Board will have authority to amend the
Plan to take into account  changes in law and tax and accounting  rules, as well
as other developments and to grant Awards which qualify for beneficial treatment
under such rules without stockholder approval.

SECTION 11. Unfunded Status of Plan. 

     It is presently  intended that the Plan  constitute an "unfunded"  plan for
incentive and deferred compensation. The Committee may authorize the creation of
trusts or other  arrangements to meet the obligations  created under the Plan to
deliver Stock or make payments;  provided,  however,  that, unless the Committee
otherwise  determines,  the  existence of such trusts or other  arrangements  is
consistent with the "unfunded" status of the Plan.

SECTION 12. General Provisions.

     (a) The  Committee may require each person  purchasing or receiving  shares
pursuant to an Award to  represent to and agree with the Company in writing that
such person is acquiring any shares without a view to the distribution  thereof.
The  certificates  for such shares may include  any legend  which the  Committee
deems appropriate to reflect any restrictions on transfer.

     All certificates  for shares of Stock or other  securities  delivered under
the Plan will be subject to such stock transfer orders and other restrictions as
the  Committee  may deem  advisable  under  the  rules,  regulations  and  other
requirements of the Commission,  any stock exchange upon which the Stock is then
listed and any applicable federal or state securities law, and the Committee may
cause a legend or legends to be put on any such certificates to make appropriate
reference to such restrictions.

     Notwithstanding any other provision of the Plan or agreements made pursuant
thereto,  the Company shall not be required to issue or deliver any  certificate
or  certificates  for shares of Stock under the Plan prior to fulfillment of all
of the following conditions:

     (1) Listing or approval for listing upon notice of issuance, of such shares
     on the New York Stock Exchange,  Inc., or such other securities exchange as
     may at the time be the principal market for the Stock;

     (2) Any  registration or other  qualification of such shares of the Company
     under any state or federal law or regulation,  or the maintaining in effect
     of any such registration or other  qualification which the Committee shall,
     in its absolute  discretion  upon the advice of counsel,  deem necessary or
     advisable; and

     (3)  Obtaining  any other  consent,  approval,  or permit from any state or
     federal  governmental  agency which the  Committee  shall,  in its absolute
     discretion after receiving the advice of counsel, determine to be necessary
     or advisable.

     (b)  Nothing  contained  in  the  Plan  will  prevent  the  Company  or any
subsidiary  or  Affiliate  from  adopting   other  or  additional   compensation
arrangements for its employees.

 (c) The  adoption of the Plan will not confer
upon any employee any right to continued employment nor will it interfere in any
way with the right of the Company or any  subsidiary  or  Affiliate to terminate
the  employment  of any  employee at any time.  

     (d) No later than the date as of which an amount first  becomes  includible
in the gross income of the  participant  for Federal  income tax  purposes  with
respect to any Award under the Plan, the participant will pay to the Company, or
make  arrangements  satisfactory  to the Company  regarding  the payment of, any
Federal,  state,  local  or  foreign  taxes of any  kind  required  by law to be
withheld  with  respect  to such  amount.  Unless  otherwise  determined  by the
Company, withholding obligations may be settled with Stock, including Stock that
is  part of the  Award  that  gives  rise to the  withholding  requirement.  The
obligations of the Company under the Plan will be conditional on such payment or
arrangements,  and the Company and its Affiliates  will, to the extent permitted
by law,  have the right to deduct any such taxes from any payment  otherwise due
to the  participant.  The Committee may  establish  such  procedures as it deems
appropriate,  including the making of irrevocable elections,  for the settlement
of withholding obligations with Stock.

                                     -A12-
<PAGE>

     (e) At the time of grant,  the Committee may provide in connection with any
grant made under the Plan that the shares of Stock  received as a result of such
grant  will be  subject  to a right  of first  refusal  pursuant  to  which  the
participant  will be  required  to  offer to the  Company  any  shares  that the
participant  wishes to sell at the then Fair Market Value of the Stock,  subject
to such other terms and  conditions  as the Committee may specify at the time of
grant.

     (f) The  reinvestment  of dividends in additional  Restricted  Stock at the
time of any dividend  payment will only be permissible  if sufficient  shares of
Stock are available under Section 3 for such  reinvestment  (taking into account
then outstanding Stock Options and other Awards).

     (g) The Committee will establish  such  procedures as it deems  appropriate
for a participant to designate a beneficiary to whom any amounts  payable in the
event of the  participant's  death  are to be paid or by whom any  rights of the
participant, after the participant's death, may be exercised.

     (h)  Notwithstanding  any  other  provision  of the  Plan or any  agreement
relating  to any Award  hereunder,  if any right  granted  pursuant to this Plan
would    make   a    Change    in    Control    transaction    ineligible    for
pooling-of-interests-accounting  under  APB No. 16 that,  but for the  nature of
such grant,  would  otherwise be eligible  for such  accounting  treatment,  the
Committee will have the ability,  in its sole discretion,  to substitute for the
cash payable  pursuant to such grant Common Stock with a Fair Market Value equal
to the cash that would otherwise be payable hereunder.

     (i) The Plan and all  Awards  made and  actions  taken  thereunder  will be
governed by and construed in accordance with the laws of the State of Delaware.

SECTION 13. Effective Date of Plan.  

     The Plan will be  effective  on the later of (a) the time it is approved by
the  Board  and (b) the time  certain  provisions  of the Plan are  approved  by
stockholders for tax purposes.

SECTION 14.  Director Stock  Options.  

     (a) Each  director of the Company who is not  otherwise  an employee of the
Company or any of its subsidiaries or Affiliates, will (1) on the date of his or
her first  election as a director of the Company  (such  initial  grant being an
"Initial Grant"), and (2) annually on the third Thursday of August,  during such
director's term (the "Annual  Grant"),  automatically  be granted  Non-Qualified
Stock  Options to purchase  Common Stock  having an exercise  price per share of
Common Stock equal to 100% of Fair Market Value per share of Common Stock at the
date of grant of such  Non-Qualified  Stock Option. The number of shares subject
to each such Initial  Grant,  and each such Annual  Grant,  will be equal to the
annual retainer fee in effect at the date of grant for non-employee directors of
the Company  divided by an amount  equal to  one-third  (1/3) of the Fair Market
Value of the  Common  Stock at the date of grant,  rounded  to the  nearest  100
shares.  A  non-employee  director  who is first  elected as a  director  of the
Company during the course of a year (i.e.,  on a date other than the date of the
Annual  Grant) will, in addition to the Initial  Grant,  receive upon election a
grant of  Non-Qualified  Stock Options  prorated to reflect the number of months
served in the initial year of service, with the number of shares of Common Stock
subject to such Stock Option being equal to (1) the number of shares  subject to
the Initial  Grant  multiplied  by (2) a fraction the numerator of which will be
the number of months from the date of such election through the date of the next
Annual Grant and the denominator of which will be twelve (12).

     (b) An automatic director Stock Option will be granted hereunder only if as
of each date of grant the  director  (1) is not  otherwise  an  employee  of the
Company or any of its  subsidiaries or Affiliates,  (2) has not been an employee
of the  Company or any of its  subsidiaries  or  Affiliates  for any part of the
preceding  fiscal year, and (3) has served on the Board  continuously  since the
commencement of his term.

     (c) Except as  expressly  provided  in this  Section  14, any Stock  Option
granted  hereunder will be subject to the terms and conditions of the Plan as if
the grant were made pursuant to Section 5 hereof including,  without limitation,
the rights set forth in Section 5(j) hereof.


                                     -A13-




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