VIAD CORP
10-K405, 1999-03-24
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<PAGE>

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                         SECURITIES AND EXCHANGE COMMISSION
                               Washington, DC  20549

                             --------------------------

                                     FORM 10-K
                    ANNUAL REPORT PURSUANT TO SECTION 13 OF THE
                          SECURITIES EXCHANGE ACT OF 1934
                                          
For the Fiscal Year Ended December 31, 1998  Commission File Number 001-11015
                                          
                             --------------------------
                                          
                                     VIAD CORP
               (Exact name of registrant as specified in its charter)
                                          
            Delaware                                 36-1169950
(State or Other Jurisdiction of         (I.R.S. Employer Identification No.)
Incorporation or Organization)

      Viad Tower, Phoenix, Arizona                            85077
(Address of Principal Executive Offices)                    (Zip Code)
                                          
          Registrant's Telephone Number, Including Area Code: 602-207-4000
                                          
                             --------------------------
                                          
Securities registered pursuant to Section 12(b) of the Act:

                                                        NAME OF EACH EXCHANGE
     TITLE OF EACH CLASS                                 ON WHICH REGISTERED
     -------------------                                ---------------------
Common Stock, $1.50 par value                          New York Stock Exchange

$4.75 Preferred Stock (stated value
     $100 per share)                                   New York Stock Exchange
                                          
Securities registered pursuant to Section 12(g) of  the Act:  NONE

   Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months, and (2) has been subject to such filing
requirements for the past 90 days. Yes  X    No ___
                                       ---
   Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]

   As of March 12 , 1999, 99,082,458 shares of Common Stock ($1.50 par value) 
were outstanding and the aggregate market value of the Common Stock (based on 
its closing price per share on such date) held by nonaffiliates was 
approximately $2.54 billion.

                        DOCUMENTS INCORPORATED BY REFERENCE

DOCUMENTS                                                    WHERE INCORPORATED
                                          
A portion of Proxy Statement for Annual Meeting of
        Shareholders to be held May 11, 1999                     Part III
                                          
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------

<PAGE>
                                          
                                       PART I

ITEM 1.   BUSINESS.

     Viad Corp ("Viad" or the "Corporation") is comprised of operating 
companies and a division which constitute a diversified services business.  
Most of Viad's services are provided to businesses for use by their 
customers.  Accordingly, the Corporation markets its services to 
approximately 76,000 retail and financial locations primarily in the U.S. 
(payment services), numerous trade show organizers and exhibitors (convention 
and exhibit services), more than 100 domestic and international airlines 
(in-flight food service), and others. Occupying the number one or number two 
position in many of the markets in which they compete, each of the 
Corporation's businesses seek to provide quality, convenient and 
cost-effective services with a discernible difference to the ultimate users 
and thereby be considered a value-added provider by Viad's business customers.

     Viad's services are classified into three reportable business segments, 
namely (1) Payment Services, (2) Convention and Event Services, and (3) 
Airline Catering.  The Corporation also provides travel and recreation 
services.  A description of each of the Viad reportable business segments, 
the travel and recreation businesses, and recent developments relating to 
each follows.

VIAD BUSINESS UNITS

     Viad is built around several operating groups which are leading 
competitors in their businesses, including companies engaged in payment 
services (Travelers Express Company, Inc., MoneyGram Payment Systems, Inc., 
and Game Financial Corporation), convention and event services (GES 
Exposition Services, Inc. and Exhibitgroup/Giltspur division), and airline 
catering (Dobbs International Services, Inc.).  Viad business units also 
provide travel tour services (Brewster Transport Company Limited) and 
recreation  services (ProDine division and Glacier Park, Inc.).

<PAGE>

PAYMENT SERVICES

     Viad's payment services business is conducted by the Travelers Express 
group of companies.  These companies engage in a variety of payment service 
activities, including issuance and processing of money orders, processing of 
official checks and share drafts, and money transfer and cash access services.

     Travelers Express sells money orders to the public through approximately 
52,600 retail and financial locations in the United States and Puerto Rico, 
and is one of the nation's leading issuers of money orders, issuing more than 
274 million money orders in 1998.  Travelers Express also provides processing 
services for approximately 5,000 banks, credit unions and other financial 
institutions which offer official checks (used by financial institutions in 
place of their own bank check or cashier's check) and share drafts (the 
credit union industry's version of a personal check).  In addition, MoneyGram 
Payment Systems, Inc. ("MoneyGram"), a subsidiary of Travelers Express, 
provides money transfer services through approximately 26,000 agent locations 
in 110 countries worldwide.  Another subsidiary, Game Financial Corporation 
("Game Financial"), provides cash access services, including credit card 
advances, check cashing and ATM services to 77 casinos in the gaming 
industry.  The company also provides in-person bill payment services for 
utility companies and others, and high volume processing of refund and rebate 
checks, food vouchers, gift certificates and other financial instruments.

     Game Financial was acquired in December 1997 and MoneyGram was acquired 
effective June 1, 1998.  These major acquisitions provide new products for 
Travelers Express and provide an opportunity for Travelers Express and the 
acquired companies to cross-sell their existing products and services. 


                                    -2-

<PAGE>

CONVENTION AND EVENT SERVICES

     Convention and event services are provided by the Corporation's GES 
Exposition Services and Exhibitgroup/Giltspur companies.

     GES Exposition Services ("GES"), North America's leading supplier of 
convention services to trade associations, show management companies and 
exhibitors, provides tradeshow design and planning, decorating, exhibit 
design, installation and dismantling, display rental, custom graphics, 
furnishings, audio visual, electrical, logistics, transportation and 
management services for conventions, tradeshows, and corporate and special 
events.  GES provides convention services through a network of offices in 
North America's most active and popular tradeshow service markets, and is 
also an official contractor for ZD Events, Inc., one of the largest 
independent producers of trade shows in the world and the operator of COMDEX, 
the largest technology trade show in North America.  GES acquired ESR 
Exposition Services, Inc., a tradeshow contractor headquartered in Teterboro, 
New Jersey, in May 1998.  The company also acquired the trade show business 
of Puliz of Utah, Inc. and Puliz Moving and Storage, Inc., in June 1998, and 
electrical contractor business of Ainsworth Electric Company Limited in July 
1998.  The Puliz businesses are headquartered in Reno, Nevada, and Ainsworth 
Electric is headquartered in Toronto, Ontario, Canada.

     Exhibitgroup/Giltspur ("EXG") operates the largest exhibit and display 
business in the world. EXG is a designer, builder and installer of 
convention, tradeshow, museum and other exhibits and displays with locations 
in 26 U.S. cities, one Canadian city and two German cities, and an 
international network of strategic partners in 21 countries.  The company 
also offers exhibition marketing, planning and strategy services, including 
advertising, multimedia, video and event design.  In April 1998, the company 
added retail kiosks to its product mix by acquisition of T.L. Horton Design, 
a business headquartered in Dallas, Texas.  EXG also acquired Dimension 
Works, Inc. and the business of Impact Group, Inc., in November, 1998, and an 
80% interest in Voblo Innenausbau in September 1998.  The acquisition of 
Voblo, an exhibit company headquartered outside of Dusseldorf, Germany, will 
permit EXG to compete in the European trade show market.  EXG is operated as 
a division of Viad.


                                    -3-

<PAGE>

AIRLINE CATERING

     Airline catering operations are conducted by Dobbs International 
Services, Inc.  Dobbs International, which has been conducting airline 
catering operations since 1941, is the second largest domestic in-flight 
caterer.  At the end of 1998, Dobbs International's in-flight catering 
operations were preparing and providing in-flight meals, snacks, beverages 
and related services to more than 100 domestic and international airlines at 
46 airports in the United States and 5 airports in the United Kingdom.  Dobbs 
International prepares approximately 145 million meals or snacks per year.  
The four largest customers of Dobbs International are United Airlines, Delta 
Airlines, American Airlines, and Northwest Airlines.  Dobbs International 
and/or its predecessors have provided airline catering services to these and 
other customers for over 50 years, on average.

     Dobbs International will enter a new market in April 1999 as a result of 
a seven-year contract to provide food service for National Railroad Passenger 
Corporation, commonly known as "Amtrak."  The company will manage the operation
of Amtrak's 14 commissaries nationwide and will provide food service to 
railroad operations in major cities throughout the country.  In June 1998, 
Dobbs International also acquired a flight kitchen in Las Vegas, Nevada.

     Dobbs International has been involved in a "Quality Improvement Process" 
for many years and has been consistently recognized by its customers and 
suppliers as a superior caterer due to its high standards of quality, 
excellence and innovation.


                                    -4-
<PAGE>

TRAVEL AND RECREATION SERVICES

     Travel and recreation services are provided by the Brewster Transport 
and ProDine business units.

     Brewster Transport Company Limited, an Alberta, Canada corporation, 
operates tour and charter buses in the Canadian Rockies, and engages in 
travel agency, hotel and snocoach tour operations.  Brewster Transport owns 
and operates 96 intercity coaches and 4 transit buses, as well as 18 
snocoaches which transport sightseers on tours of the glaciers of the 
Columbia Icefield.

     The Corporation's ProDine recreation division acts as the prime 
concessionaire for all food and beverage services at the America West Arena 
and Bank One Ballpark in Phoenix, Arizona.  America West Arena is the home of 
the Phoenix Suns basketball and Phoenix Coyotes hockey teams, and Bank One 
Ballpark is the home of the Arizona Diamondbacks major league baseball 
franchise.  The division, through a subsidiary, also operates 7 historic 
lodges in and around Glacier National Park in Montana and Canada.  

COMPETITION

     The Corporation's businesses generally compete on the basis of price,
value, quality, discernible difference, convenience and service, and encounter
substantial competition from a large number of providers of similar services,
including numerous well-known local, regional and national companies, private
payment service companies and the U.S. Postal Service (money orders), many of
which have greater resources than the Corporation.  Travelers Express also
competes on the basis of quality and number of sales outlet locations, business
automation, technology and accounting controls, and Dobbs International also
competes on the basis of reliability, condition of kitchen facilities and truck
fleet, and on-time record.  The U.S. Postal Service, First Data Corporation and
its subsidiary Western Union Financial Services, Inc., and American Express are
the principal competition of Travelers Express, and SC International Services,
Inc. (LSG Sky Chefs) is the principal competitor of Dobbs International.  On a
national basis, Freeman Decorating Company is the principal competitor of GES
Exposition, and George P. Johnson, Co. Inc. is the principal competitor of
Exhibitgroup/Giltspur.

                                     -5-

<PAGE>

PATENTS AND TRADEMARKS

     United States patents are currently granted for a term of 20 years from 
the date a patent application is filed.  The Viad companies own a number of 
patents which give them competitive advantages in the marketplace, including 
a number of patents owned by Exhibitgroup/Giltspur covering exhibit systems 
and by Travelers Express for automated money order dispensing systems.  The 
Travelers Express patents cover security, automated reporting and control, 
and other features which are important in the issuance of money orders.

     United States trademark registrations are for a term of 10 years, 
renewable every 10 years as long as the trademarks are used in the regular 
course of trade.  The Viad companies maintain a portfolio of trademarks 
representing substantial goodwill in the businesses using the marks.

     Many trademarks used by Viad and its subsidiaries, including the 
TRAVELERS EXPRESS, MONEYGRAM, EXHIBITGROUP/GILTSPUR, GES, DOBBS, and DOBBS 
INTERNATIONAL SERVICES service marks, have substantial importance and value.  
Certain rights in software held by Travelers Express and its subsidiaries 
also provide competitive advantage.

GOVERNMENT REGULATION

     Compliance with legal requirements and government regulations are a 
day-to-day integral part of the Corporation's operations and represent a 
normal cost of doing business.  Financial transaction reporting and state 
banking department regulations affect Travelers Express; state gaming 
department regulations affect Game Financial; and food safety and airport 
security regulations are of importance to Dobbs International.  
Environmental, labor and employment and other regulations affect virtually 
all operations.  As is the case with many companies, the Corporation faces 
exposure to actual or potential claims and lawsuits involving environmental 
matters.  Although the Corporation is a party to certain environmental 
disputes, the Corporation believes that any liabilities resulting therefrom, 
after taking into consideration amounts already provided for, exclusive of 
any potential insurance recoveries, will not have a material effect on the 
Corporation's financial position or results of operations.


                                     -6-

<PAGE>

EMPLOYEES


                        EMPLOYMENT AT DECEMBER 31, 1998

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------
                                                    REGULAR FULL TIME
                                                   EMPLOYEES COVERED BY
                        APPROXIMATE NUMBER OF      COLLECTIVE BARGAINING
    SEGMENT                   EMPLOYEES                  AGREEMENTS
- ------------------------------------------------------------------------
<S>                     <C>                        <C>
Payment Services                 1,800                         0
- ------------------------------------------------------------------------
Convention and                   4,500                     2,000
Event Services
- ------------------------------------------------------------------------
Airline Catering                12,400                     8,000
- ------------------------------------------------------------------------
Travel and Recreation            1,100*                      100
Services
- ------------------------------------------------------------------------
- ------------------------------------------------------------------------
</TABLE>

* Excludes employees of the contract foodservice operations of Restaura,
                 Inc., which were sold January 27, 1999.

     Viad believes that relations with its employees are satisfactory and 
that collective bargaining agreements expiring in 1999 will be renegotiated 
in the ordinary course of business without adverse effect on Viad's 
operations.

     Viad had 129 employees at its corporate center at December 31, 1998, 
providing management, financial and accounting, tax, administrative, legal 
and other services to its operating units and handling residual matters 
pertaining to businesses previously discontinued or sold by the Corporation.  
Viad is managed by a Board of Directors comprised of seven nonemployee 
directors and one employee director and has an executive management team 
consisting of seven Viad officers (including the one employee director) and 
four principal executives of significant operating divisions or companies.


                                     -7-

<PAGE>

SEASONALITY

     The first quarter is normally the slowest quarter of the year for Viad. 
Due to increased leisure travel during the summer and year-end holidays, 
Viad's airline catering and travel and recreation operations generally 
experience peak activity at these times.  Convention and event service 
companies generally experience increased activity during the first half of 
the year.  As a result of these factors, Viad's 1998 quarterly diluted 
earnings per share (before nonrecurring items), as a percentage of the full 
year's earnings, were approximately 12% (first quarter), 28% (second 
quarter), 33% (third quarter), and 27% (fourth quarter).  See Note [R] of 
Notes to Consolidated Financial Statements.

OTHER MATTERS

     The Corporation disposed of several noncore businesses during 1998 and 
early 1999.  Effective April 1, 1998, the Corporation sold its Aircraft 
Services International group of companies, which conducted aircraft fueling 
and ground handling operations, and on September 15, 1998, the Corporation 
completed the sale of Greyhound Leisure Services, Inc., which conducted 
duty-free and shipboard concessions business.  Restaura, Inc., a dining 
services company, was sold in late January 1999.  (See Notes C and S of Notes 
to Consolidated Financial Statements for further information.)

SHELF REGISTRATION

     The Corporation has a shelf registration on file with the Securities and 
Exchange Commission covering $500 million of debt and equity securities.  To 
date, no securities have been offered under the registration.

BUSINESS SEGMENTS

     Business segment information is set forth in Exhibit 13.


                                     -8-

<PAGE>

ITEM 2.   PROPERTIES.

     Viad and its subsidiaries operate service or production facilities, and
maintain sales and service offices in the United States, Canada, the United
Kingdom and Germany.  The Corporation also conducts business in certain other
foreign countries.

     Viad's headquarters are located at Viad Tower in Phoenix, Arizona.  Viad
leases seven floors (consisting of approximately 159,000 square feet).

     PAYMENT SERVICES operates 17 offices (including Travelers Express corporate
headquarters located in Minneapolis, Minnesota) and three payment services
processing centers, two of which are located in Minnesota and one in Colorado.
All of the facilities are leased.

     CONVENTION AND EVENT SERVICES operates 17 offices and 82 multi-use 
facilities (exhibit construction, office and/or warehouse).  The principal 
facilities, used in the design and production of exhibits and in connection 
with providing trade show and exposition services, range in size from 
approximately 100,000 square feet to 475,000 square feet.  All of the 
properties are in the United States, except for one office and eight 
multi-use facilities that are located in Canada, and three multi-use 
facilities that are located in Germany. Five of the multi-use facilities are 
owned; all other properties are leased. GES and Exhibit/Giltspur corporate 
headquarters are located in Las Vegas, Nevada, and Roselle, Illinois, 
respectively.

     AIRLINE CATERING operates eight administrative offices (including Dobbs 
International's corporate headquarters located in Memphis, Tennessee), one 
maintenance garage and 64 catering kitchens.  All of the properties are in 
the United States, except for five catering kitchens that are located in the 
United Kingdom.  Twelve of the catering kitchens are owned.  All other 
properties are leased, except for two catering kitchens provided by airlines 
to which services are rendered.

     The catering kitchens, aggregating approximately three million square 
feet, are located at or near major airports.  Actual sizes of the kitchens 
vary, depending on the level of business activity at each location.


                                    -9-

<PAGE>

     TRAVEL AND RECREATION SERVICES operates two offices, two retail stores, 
three bus terminals, four garages and nine hotels/lodges (with approximately 
900 rooms, and ancillary foodservice and recreational facilities).  All of 
the properties are in the United States, except for one retail store, the bus 
terminals, garages, icefield tour facility, and three hotels/lodges that are 
located in Canada.  Travel and Recreation Services owns four hotels/lodges 
and five other hotels/lodges are operated pursuant to a concessionaire 
agreement. One bus terminal and three garages are owned; the icefield tour 
facility is jointly owned and operated with Parks Canada; all other 
properties are leased.

     Management believes that Viad's facilities in the aggregate are adequate 
and suitable for their purposes and that capacity is sufficient for current 
needs.

ITEM 3.  LEGAL PROCEEDINGS

     The Corporation and certain subsidiaries are plaintiffs or defendants to 
various actions, proceedings and pending claims, including pending or 
potential claims by or on behalf of approximately 6,500 former railroad 
workers claiming asbestos-related health conditions from exposure to railroad 
equipment made by former subsidiaries.  Certain of these pending legal 
actions are or purport to be class actions.  Some of the foregoing involve, 
or may involve, compensatory, punitive or other damages.  Litigation is 
subject to many uncertainties and it is possible that some of the legal 
actions, proceedings or claims could be decided against the Corporation.  
Although the amount of liability at December 31, 1998, with respect to these 
matters is not ascertainable, Viad believes that any resulting liability will 
not have a material effect on the Corporation's financial position or results 
of operations.


                                    -10-


<PAGE>

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITYHOLDERS.

     No matters were submitted to a vote of securityholders during the fourth
quarter of 1998.
 
OPTIONAL ITEM.   EXECUTIVE OFFICERS OF REGISTRANT.

     The names, ages and positions of the executive officers of the 
Corporation as of March 12, 1999, are listed below:

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------
                                                                 EXECUTIVE
                                                                  POSITION
                                                                    HELD
        NAME           AGE         OFFICE                           SINCE
- --------------------------------------------------------------------------
<S>                   <C>   <C>                                  <C>
Robert H. Bohannon     54   Chairman of the Board,                  1997
                            President and Chief
                            Executive Officer of the
                            Corporation
- --------------------------------------------------------------------------
John A. Modzelewski    51   Chief Financial Officer of              1999
                            the Corporation
- --------------------------------------------------------------------------
Ronald G. Nelson       57   Vice President-Finance and              1987
                            Treasurer of the
                            Corporation
- --------------------------------------------------------------------------
Peter J. Novak         59   Vice President and General              1996
                            Counsel of the Corporation
- --------------------------------------------------------------------------
Scott E. Sayre         52   Secretary and Associate                 1997
                            General Counsel of the
                            Corporation
- --------------------------------------------------------------------------
Richard C. Stephan     59   Vice President-Controller               1980
                            of the Corporation (Retiring 
                            March 31, 1999)
- --------------------------------------------------------------------------
Wayne A. Wight         56   Vice President-Corporate                1998
                            Development of the
                            Corporation
- --------------------------------------------------------------------------
George H. Alvord       52   President and Chief                     1999
                            Executive Officer of Dobbs
                            International Services,
                            Inc., a subsidiary of the
                            Corporation
- --------------------------------------------------------------------------
Charles J. Corsentino  52   President and Chief                     1991
                            Executive Officer of
                            Exhibitgroup/Giltspur, a
                            division of the Corporation
- --------------------------------------------------------------------------
Philip W. Milne        40   President and Chief                     1996
                            Executive Officer of
                            Travelers Express Company,
                            Inc., a subsidiary of the
                            Corporation
- --------------------------------------------------------------------------
Paul B. Mullen         44   President and Chief                     1996
                            Executive Officer of GES
                            Exposition Services, Inc.
                            a subsidiary of the
                            Corporation
- --------------------------------------------------------------------------
- --------------------------------------------------------------------------
</TABLE>

                                    -11-

<PAGE>

Each of the foregoing officers, with the exceptions set forth below, has 
served in the same, similar or other executive positions with Viad or its 
subsidiaries for more than the past five (5) years.

     Prior to February 1999, Mr. Alvord served as Vice President-Marketing 
and Sales of Dobbs International Services, Inc., since November, 1987.

     Prior to January 1997, Mr. Bohannon served as President and Chief 
Operating Officer of the Corporation since August 15, 1996.  Prior thereto he 
was President and Chief Executive Officer of Travelers Express Company, Inc. 
since 1993.
     
     Prior to August 1996, Mr. Milne was Vice President-General 
Manager-Retail Payment Products of Travelers Express Company, Inc., since 
May, 1993.

     Prior to February 1999, Mr. Modzelewski was a Senior Vice President of 
PaineWebber Incorporated since 1996, and prior thereto was a First Vice 
President of that company.

     Prior to May 1996, Mr. Mullen was President and Chief Executive Officer 
of Giltspur, Inc., since 1995.  Prior thereto he was Executive Vice President 
and Chief Operating Officer of Giltspur, Inc. since 1994, and prior to that, 
he was President of the Pittsburgh Division of Giltspur, Inc. since 1992.
  
     Prior to February 1996, Mr. Novak was Deputy General Counsel of the 
Corporation, and prior to serving in that position was Group General Counsel 
of the Corporation.
     
     Prior to January 1997, Mr. Sayre served as Assistant Secretary and 
Assistant General Counsel of the Corporation since February 1996, and prior 
thereto was Assistant General Counsel.

     Prior to February 1998, Mr. Wight served as Executive Director-Corporate 
Development of the Corporation since 1992.

     The term of office of the executive officers is until the next annual 
organization meetings of the Boards of Directors of Viad or appropriate 
subsidiaries, all of which are scheduled for May or June of this year.

     The Directors of Viad are divided into three classes, with the terms of 
one class of Directors to expire at each Annual Meeting of Stockholders.  The 
current term of office of Robert H. Bohannon is scheduled to expire at the 
2000 Annual Meeting of Stockholders.


                                     -12-

<PAGE>

                                    PART II

ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.

     The principal market on which the common stock of Viad is traded is the 
New York Stock Exchange.  The common stock is also admitted for trading on 
the Midwest, Pacific, Philadelphia and Cincinnati Exchanges.  The following 
tables summarize the high and low market prices as reported on the New York 
Stock Exchange Composite Tape and the cash dividends declared for the two 
years ended December 31, 1998:

<TABLE>
<CAPTION>
- ------------------------------------------------------------------
                         Sales Price Range of Common Stock
                --------------------------------------------------
Calendar                 1998                        1997
Quarters           High          Low          High           Low
- ------------------------------------------------------------------
<S>              <C>          <C>           <C>           <C>
First            $25.0625     $18.5625      $18.0000      $14.8750
- ------------------------------------------------------------------
Second            27.7500      23.4375       19.5000       14.6250
- ------------------------------------------------------------------
Third             29.7500      20.6250       20.3750       17.0000
- ------------------------------------------------------------------
Fourth            30.5625      21.5625       20.3125       17.1250
- ------------------------------------------------------------------
</TABLE>

<TABLE>
<CAPTION>

              Dividends Declared on Common Stock
- ------------------------------------------------------------
                                1998                    1997
                             -------------------------------
<S>                            <C>                     <C>
February                       $ .08                   $ .08
- ------------------------------------------------------------
May                              .08                     .08
- ------------------------------------------------------------
August                           .08                     .08
- ------------------------------------------------------------
November                         .08                     .08
- ------------------------------------------------------------
    TOTAL                      $0.32                   $0.32
- ------------------------------------------------------------
</TABLE>

     Regular quarterly dividends have been paid on the first business day of 
January, April, July and October.

     As of March 12, 1999, there were 34,303 stockholders of record of Viad's 
common stock.


                                    -13-

<PAGE>

ITEM 6.   SELECTED FINANCIAL DATA.

          Applicable information is included in Exhibit 13.


ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND
          FINANCIAL CONDITION.

          Applicable information is included in Exhibit 13.


ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

          See Management's Discussion and Analysis of Results of Operations
          and Financial Condition included in Exhibit 13.


ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

          1.   Financial Statements--See Item 14 hereof.

          2.   Supplementary Data--See Condensed Consolidated Quarterly Results
          in Exhibit 13.


ITEM 9.   DISAGREEMENTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.

          None.

                                     -14-

<PAGE>

                                     PART III


ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

          The information regarding Directors of the Registrant is included in
          Viad's Proxy Statement for Annual Meeting of Stockholders to be held
          on May 11, 1999 ("Proxy Statement") and is incorporated herein and
          made a part hereof.  The information regarding executive officers of
          the Registrant is found as an Optional Item in Part I hereof.


ITEM 11.  EXECUTIVE COMPENSATION.

          The information is contained in the Proxy Statement and is
          incorporated herein and made a part hereof.


ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

          The information is contained in the Proxy Statement and is
          incorporated herein and made a part hereof.


ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

          None.


                                       PART IV


ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

          (a)  The following documents are filed as a part of the report:

FINANCIAL STATEMENTS.

          The following are included in Exhibit 13:  Independent Auditors'
     Report and Consolidated Financial Statements (Balance Sheet, Statements of
     Income, Comprehensive Income, Common Stock and Other Equity, Cash Flows,
     and Notes to Financial Statements).


                                    -15-

<PAGE>

EXHIBITS. #

<TABLE>
<S>    <C>
3.A    Copy of Restated Certificate of Incorporation of Viad Corp, as amended 
       through August 15, 1996, filed as Exhibit 3.A to Viad's 1996 Form 10-K, 
       is hereby incorporated by reference.

3.B    Copy of Bylaws of Viad Corp, as amended through November 19, 1998.

4.A    Instruments with respect to issues of long-term debt have not been filed
       as exhibits to this Annual Report on Form 10-K if the authorized 
       principal amount of any one of such issues does not exceed 10% of total 
       assets of the Corporation and its subsidiaries on a consolidated basis. 
       The Corporation agrees to furnish a copy of each such instrument to the 
       Securities and Exchange Commission upon request.

4.B    Copy of Amended and Restated Credit Agreement dated as of July 24, 1996,
       among Viad, the Bank parties thereto, Citicorp USA, Inc., as 
       Administrative Agent, and Bank of America National Trust and Savings 
       Association as Documentation Agent, filed as Exhibit 4.B to Viad's 1996 
       Form 10-K, is hereby incorporated by reference.

4.B1   First Amendment dated as of August 1, 1997, to Amended and Restated 
       Credit Agreement, filed as Exhibit 4.B1 to Viad's 1997 Form 10-K, is 
       hereby incorporated by reference.

4.B2   Second Amendment dated as of September 11, 1997, to Amended and Restated 
       Credit Agreement, filed as Exhibit 4.B2 to Viad's 1997 Form 10-K, is 
       hereby incorporated by reference.
</TABLE>

                             -16-

<PAGE>

<TABLE>
<S>    <C>
10.A1  Copy of Viad Corp 1983 Stock Option and Incentive Plan, filed as Exhibit 
       (28) to Viad's Registration Statement on Form S-8 (Registration No. 
       33-41870), is hereby incorporated by reference.+

10.A2  Copy of amendment, effective August 1, 1994, to Viad Corp 1983 Stock 
       Option and Incentive Plan, filed as Exhibit 10.H2 to Viad's 1994 Form 
       10-K, is hereby incorporated by reference.+

10.B1  Copy of Viad Corp 1992 Stock Incentive Plan as amended August 15, 1996, 
       filed as Exhibit 4.3 to Viad's Form S-8 Registration Statement 
       (#333-63397), is hereby incorporated by reference.+ 

10.B2  Copy of amendment, effective August 1, 1994, to Viad Corp 1992 Stock 
       Incentive Plan, filed as Exhibit 10.I2 to Viad's 1994 Form 10-K, is 
       hereby incorporated by reference.+ 

10.C   Copy of 1997 Viad Corp Omnibus Incentive Plan, as amended through
       February 18, 1999.+

10.D   Copy of Viad Corp Management Incentive Plan (pursuant to the Viad 1997 
       Omnibus Incentive Plan), as amended March 23, 1999.*+

10.E   Copy of Viad Corp Performance Unit Incentive Plan, as amended through 
       March 23, 1999.*+

10.F   Copy of Viad Corp Performance-Based Stock Plan, as amended and restated 
       effective May 1998, filed as Exhibit 10D to Viad's Second Quarter 1998 
       Form 10Q, is hereby incorporated by reference.+
</TABLE>

                                      -17-

<PAGE>
<TABLE>
<S>    <C>
10.G   Copy of form of Viad Corp 1983 Stock Option and Incentive Plan Amended 
       and Restated Restricted Stock Agreements dated August 12, 1994, between 
       Viad and certain executive officers, filed as Exhibit 10.R to Viad's 1994
       Form 10-K, is hereby incorporated by reference.+ 

10.H   Copy of form of Viad Corp 1992 Stock Incentive Plan Restricted Stock 
       Agreements dated August 12, 1994, between Viad and certain executive 
       officers, filed as Exhibit 10.S to Viad's 1994 Form 10-K, is hereby 
       incorporated by reference.+ 

10.I   Viad Corp Deferred Compensation Plan Amended and Restated as of August 
       21, 1997, filed as Exhibit 10.A to Viad's Third Quarter 1997 Form 10-Q, 
       is hereby incorporated by reference.+

10.J1  Copy of form of Executive Severance Agreement between Viad Corp and 
       Chairman, President and Chief Executive Officer, filed as Exhibit 
       (10)(G)(i) to Viad's 1991 Form 10-K, is hereby incorporated by 
       reference.+

10.J2  Copy of forms of Viad Corp Executive Severance Plans covering certain 
       executive officers, filed as Exhibit (10)(G)(ii) to Viad's 1992 Form 
       10-K, is hereby incorporated by reference.+

10.K   Description of Spousal Income Continuation Plan, filed as Exhibit 10(Q) 
       to Viad's 1985 Form 10-K, is hereby incorporated by reference.+

10.L   Copy of Employment Agreement between Viad Corp and Robert H. Bohannon 
       dated April 1, 1998, filed as 
</TABLE>

                                    -18-

<PAGE>
<TABLE>
<S>    <C>
       Exhibit 10 to Viad's First Quarter 1998 Form 10-Q, is hereby incorporated
       by reference.+

10.M   Copy of Employment Agreement between Viad Corp and Paul B. Mullen dated 
       April 25, 1996, filed as Exhibit 10.O to Viad's 1996 Form 10-K, is hereby
       incorporated by reference.+ 

10.N   Copy of Consulting Agreement between Viad Corp and Richard C. Stephan 
       dated December 4, 1998, and effective as of April 1, 1999.*

10.O   Copy of Viad Corp Supplemental TRIM Plan, filed as Exhibit 10.M to Viad's
       1994 Form 10-K, is hereby incorporated by reference.+ 

10.P   Copy of Viad Corp Supplemental Pension Plan (Amended and Restated as of 
       September 30, 1997) (Previously Amended and Restated as of January 1, 
       1987) dated December 30, 1997 filed as Exhibit 10.Q to Viad's 1997 Form 
       10K, is hereby incorporated by reference.+

10.Q   Copy of Travelers Express Company, Inc. Supplemental Pension Plan dated 
       December 30, 1997, filed as Exhibit 10.R to Viad's 1997 Form 10-K, is 
       hereby incorporated by reference.+

10.R   Copy of GES Exposition Services, Inc. Supplemental Executive Retirement 
       Plan, as amended effective January 1, 1998, filed as Exhibit 10.S to 
       Viad's 1997 Form 10-K, is hereby incorporated by reference.+

10.S   Copy of Viad Corp Deferred Compensation Plan for Directors, as Amended 
       and Restated July 25, 1996, filed
</TABLE>

                                     -19-

<PAGE>

<TABLE>
<S>    <C>
       as Exhibit 10.D to Viad's 1996 Form 10-K, is hereby incorporated by
       reference.+

10.T   Copy of Viad Corp Director's Charitable Award Program as amended through 
       March 15, 1996, filed as Exhibit 10.T to Viad's 1995 Form 10-K, is hereby
       incorporated by reference.+ 

13     Financial Information set forth in Annual Report to Securityholders.*

21     List of Subsidiaries of Viad.*

23     Independent Auditors' Consent to the incorporation by reference into 
       specified registration statements on Form S-3 or on Form S-8 of their 
       report contained in this report.*

24     Power of Attorney signed by Directors of Viad.*

27     Financial Data Schedule.*
</TABLE>

* Filed herewith.

+ Management contract or compensation plan or arrangement.

# Viad Corp was previously named The Dial Corp.


Note:  The 1998 Annual Report to Securityholders will be furnished to the
       Commission when, or before, it is sent to securityholders.


(b)  REPORTS ON FORM 8-K.

     The Corporation filed no reports on Form 8-K during the last quarterly
period covered by this report.


                                      -20-

<PAGE>
                                           
                                      SIGNATURES

    Pursuant to the requirements of Section 13 of the Securities Exchange Act 
of 1934, the Registrant has duly caused this report to be signed on its 
behalf by the undersigned, thereunto duly authorized, in Phoenix, Arizona, on 
the 24th day of March, 1999.

                                   
                                   VIAD CORP

                                   By:  /s/  Robert H. Bohannon
                                             Chairman of the Board, President
                                             and Chief Executive Officer

     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated:

                                   Principal Executive Officer

Date:     March 24, 1999           By:  /s/  Robert H. Bohannon
                                             Director; Chairman of the Board,
                                             President and Chief Executive
                                             Officer


                                   Principal Financial Officer

Date:     March 24, 1999           By:  /s/  John A. Modzelewski
                                             Chief Financial Officer


                                   Principal Accounting Officer

Date:     March 24, 1999           By:  /s/  Richard C. Stephan
                                             Vice President-Controller

                                   Directors

                                   Jess Hay
                                   Judith K. Hofer
                                   Jack F. Reichert
                                   Linda Johnson Rice
                                   Douglas L. Rock
                                   John C. Tolleson
                                   Timothy R. Wallace


Date:     March 24, 1999           By:  /s/  Richard C. Stephan
                                             Attorney-in-Fact


                                     -21-

  <PAGE>

                                                                    Exhibit 3.B
                                          
                                       BYLAWS
                                         OF
                                     VIAD CORP
                                          
                INCORPORATED UNDER THE LAWS OF THE STATE OF DELAWARE
                            AS AMENDED NOVEMBER 19, 1998
                                          
                                          
                                     ARTICLE I
                                          
                                OFFICES AND RECORDS

     SECTION 1.1.   DELAWARE OFFICE.  The principal office of the Corporation 
in the State of Delaware shall be located in the City of Wilmington, County 
of New Castle, and the name and address of its registered agent is The 
Corporation Trust Company, 1209 Orange Street, Wilmington, Delaware.

     SECTION 1.2.   OTHER OFFICES.  The Corporation may have such other 
offices, either within or without the State of Delaware, as the Board of 
Directors may designate or as the business of the Corporation may from time 
to time require.

     SECTION 1.3.   BOOKS AND RECORDS.  The books and records of the 
Corporation may be kept at the Corporation's headquarters in Phoenix, Arizona 
or at such other locations as may from time to time be designated by the 
Board of Directors.


                                     ARTICLE II
                                          
                                    STOCKHOLDERS

     SECTION 2.1.   ANNUAL MEETING.  The annual meeting of the stockholders 
of the Corporation shall be held on the second Tuesday in May of each year, 
if not a legal holiday, and if a legal holiday then on the next succeeding 
business day, at 9:00 a.m., local time, at the principal executive offices of 
the Corporation, or at such other date, place and/or time as may be fixed by 
resolution of the Board of Directors.

     SECTION 2.2.   SPECIAL MEETING.  Subject to the rights of the holders of 
the Series $4.75 Preferred Stock, without par value but with a stated value 
of $100 per share (the "$4.75 Preferred Stock"), any series of preferred 
stock, par value $.01 per share (the "Preferred Stock"), or any other series 
or class of stock as set forth in the Certificate of Incorporation of the 
Corporation to elect additional directors under


                                      -1-

<PAGE>

specified circumstances, special meetings of the stockholders may be called 
only by the Chairman of the Board or by the Board of Directors pursuant to a 
resolution adopted by a majority of the total number of directors which the 
Corporation would have if there were no vacancies (the "Whole Board").

     SECTION 2.3.   PLACE OF MEETING.  The Board of Directors may designate 
the place of meeting for any meeting of the stockholders. If no designation 
is made by the Board of Directors, the place of meeting shall be the 
principal office of the Corporation.

     SECTION 2.4.   NOTICE OF MEETING.  Written or printed notice, stating 
the place, day and hour of the meeting and the purpose or purposes for which 
the meeting is called, shall be prepared and delivered by the Corporation not 
less than ten days nor more than sixty days before the date of the meeting, 
either personally, or by mail, to each stockholder of record entitled to vote 
at such meeting. If mailed, such notice shall be deemed to be delivered when 
deposited in the United States mail with postage thereon prepaid, addressed 
to the stockholder at his address as it appears on the stock transfer books 
of the Corporation. Such further notice shall be given as may be required by 
law. Meetings may be held without notice if all stockholders entitled to vote 
are present, or if notice is waived by those not present. Any previously 
scheduled meeting of the stockholders may be postponed by resolution of the 
Board of Directors upon public notice given prior to the time previously 
scheduled for such meeting of stockholders.

     SECTION 2.5.   QUORUM AND ADJOURNMENT.  Except as otherwise provided by 
law or by the Certificate of Incorporation, the holders of a majority of the 
voting power of the outstanding shares of the Corporation entitled to vote 
generally in the election of directors (the "Voting Stock"), represented in 
person or by proxy, shall constitute a quorum at a meeting of stockholders, 
except that when specified business is to be voted on by a class or series 
voting as a class, the holders of a majority of the shares of such class or 
series shall constitute a quorum for the transaction of such business. The 
chairman of the meeting or a majority of the voting power of the shares of 
Voting Stock so represented may adjourn the meeting from time to time, 
whether or not there is such a quorum (or in the case of specified business 
to be voted on a class or series, the chairman or a majority of the shares of 
such class or series so represented may adjourn the meeting with respect to 
such specified business). No notice of the time and place of adjourned 
meetings need be given except as required by law. The stockholders present at 
a duly organized meeting may continue to transact business until adjournment, 
notwithstanding the withdrawal of enough stockholders to leave less than a 
quorum.


                                      -2-

<PAGE>

     SECTION 2.6.   PROXIES.  At all meetings of stockholders, a stockholder 
may vote by proxy executed in writing by the stockholder or as otherwise 
permitted by law, or by his duly authorized attorney-in-fact. Such proxy must 
be filed with the Secretary of the Corporation or his representative at or 
before the time of the meeting.

     SECTION 2.7.   NOTICE OF STOCKHOLDER BUSINESS AND NOMINATIONS.

     (A)  ANNUAL MEETINGS OF STOCKHOLDERS.  (1)  Nominations of persons for 
election to the Board of Directors of the Corporation and the proposal of 
business to be considered by the stockholders may be made at an annual 
meeting of stockholders (a) pursuant to the Corporation's notice of meeting 
delivered pursuant to Section 2.4 of these Bylaws, (b) by or at the direction 
of the Chairman or the Board of Directors or (c) by any stockholder of the 
Corporation who is entitled to vote at the meeting, who complied with the 
notice procedures set forth in clauses (2) and (3) of this paragraph (A) and 
this Bylaw and who was a stockholder of record at the time such notice is 
delivered to the Secretary of the Corporation.

     (2)  For nominations or other business to be properly brought before an 
annual meeting by a stockholder pursuant to clause (c) of paragraph (A)(1) of 
this Bylaw, the stockholder must have given timely notice thereof in writing 
to the Secretary of the Corporation. To be timely, a stockholder's notice 
shall be delivered to the Secretary at the principal executive offices of the 
Corporation not less than ninety days nor more than one hundred twenty days 
prior to the first anniversary of the preceding year's annual meeting; 
PROVIDED, HOWEVER, that in the event that the date of the annual meeting is 
advanced by more than thirty days, or delayed by more than sixty days, from 
such anniversary date, notice by the stockholder to be timely must be so 
delivered not earlier than the one hundred twentieth day prior to such annual 
meeting and not later than the close of business on the later of the 
ninetieth day prior to such annual meeting or the tenth day following the day 
on which public announcement of the date of such meeting is first made. Such 
stockholder's notice shall set forth (a) as to each person whom the 
stockholder proposes to nominate for election or reelection as a director all 
information relating to such person that is required to be disclosed in 
solicitations of proxies for election of directors, or is otherwise required, 
in each case pursuant to Regulation 14A under the Securities Exchange Act of 
1934, as amended (the "Exchange Act"), including such person's written 
consent to being named in the proxy statement as a nominee and to serving as 
a director if elected; (b) as to any other business that the stockholder 
proposes to bring before the meeting, a brief description of the business 
desired to be brought before the meeting, the reasons for conducting such 
business at the meeting and any material interest in such business of such 
stockholder and the beneficial owner, if any, on whose behalf the proposal is 
made; and (c) as to the stockholder giving the notice and the beneficial 
owner, if any, on whose behalf the nomination or proposal is made (i) the 
name and address of such stockholder, as they appear on the Corporation's 
books, and of such beneficial owner and (ii) the class and number


                                      -3-

<PAGE>

of shares of the Corporation which are owned beneficially and of record by 
such stockholder and such beneficial owner.

     (3)  Notwithstanding anything in the second sentence of paragraph (A) 
(2) of this Bylaw to the contrary, in the event that the number of directors 
to be elected to the Board of Directors of the Corporation is increased and 
there is no public announcement naming all of the nominees for director or 
specifying the size of the increased Board of Directors made by the 
Corporation at least eighty days prior to the first anniversary of the 
preceding year's annual meeting, a stockholder's notice required by this 
Bylaw shall also be considered timely, but only with respect to nominees for 
any new positions created by such increase, if it shall be delivered to the 
Secretary at the principal executive offices of the Corporation not later 
than the close of business on the tenth day following the day on which such 
public announcement is first made by the Corporation.

     (B)  SPECIAL MEETINGS OF STOCKHOLDERS.  Only such business shall be 
conducted at a special meeting of stockholders as shall have been brought 
before the meeting pursuant to the Corporation's notice of meeting pursuant 
to Section 2.4 of these Bylaws. Nominations of persons for election to the 
Board of Directors may be made at a special meeting of stockholders at which 
directors are to be elected pursuant to the Corporation's notice of meeting 
(a) by or at the direction of the Board of Directors or (b) by any 
stockholder of the Corporation who is entitled to vote at the meeting, who 
complies with the notice procedures set forth in this Bylaw and who is a 
stockholder of record at the time such notice is delivered to the Secretary 
of the Corporation. Nominations by stockholders of persons for election to 
the Board of Directors may be made at such a special meeting of stockholders 
if the stockholder's notice as required by paragraph (A) (2) of this Bylaw 
shall be delivered to the Secretary at the principal executive offices of the 
Corporation not earlier than the one hundred twentieth day prior to such 
special meeting and not later than the close of business on the later of the 
ninetieth day prior to such special meeting or the tenth day following the 
day on which public announcement is first made of the date of the special 
meeting and of the nominees proposed by the Board of Directors to be elected 
at such meeting.

     (C)  GENERAL.  (1)  Only persons who are nominated in accordance with 
the procedures set forth in this Bylaw shall be eligible to serve as 
directors and only such business shall be conducted at a meeting of 
stockholders as shall have been brought before the meeting in accordance with 
the procedures set forth in this Bylaw. Except as otherwise provided by law, 
the Restated Certificate of Incorporation or these Bylaws, the chairman of 
the meeting shall have the power and duty to determine whether a nomination 
or any business proposed to be brought before the meeting was made in 
accordance with the procedures set forth in this Bylaw and, if any proposed 
nomination or business is not in compliance with this Bylaw, to declare that 
such defective proposal or nomination shall be disregarded.


                                      -4-

<PAGE>

     (2)  For purposes of this Bylaw, "public announcement" shall mean 
disclosure in a press release reported by the Dow Jones News Service, 
Associated Press or comparable national news service or in a document 
publicly filed by the Corporation with the Securities and Exchange Commission 
pursuant to Section 13,14 or 15(d) of the Exchange Act.

     (3)  Notwithstanding the foregoing provisions of this Bylaw, a 
stockholder shall also comply with all applicable requirements of the 
Exchange Act and the rules and regulations thereunder with respect to the 
matters set forth in this Bylaw. Nothing in this Bylaw shall be deemed to 
affect any rights of stockholders to request inclusion of proposals in the 
Corporation's proxy statement pursuant to Rule 14a-8 under the Exchange Act.

     SECTION 2.8.   PROCEDURE FOR ELECTION OF DIRECTORS.  Election of 
directors at all meetings of the stockholders at which directors are to be 
elected shall be by written ballot, and, except as otherwise set forth in the 
Certificate of Incorporation with respect to the right of the holders of the 
$4.75 Preferred Stock, any series of Preferred Stock or any other series or 
class of stock to elect additional directors under specified circumstances, a 
plurality of the votes cast thereat shall elect. Except as otherwise provided 
by law, the Certificate of Incorporation or these Bylaws, all matters other 
than the election of directors submitted to the stockholders at any meeting 
shall be decided by a majority of the votes cast with respect thereto.

     SECTION 2.9.   INSPECTORS OF ELECTIONS; OPENING AND CLOSING THE POLLS.

     (A)  The Board of Directors by resolution shall appoint one or more 
inspectors, which inspector or inspectors may include individuals who serve 
the Corporation in other capacities, including, without limitation, as 
officers, employees, agents or representatives of the Corporation, to act at 
the meeting and make a written report thereof. One or more persons may be 
designated as alternate inspectors to replace any inspector who fails to act. 
If no inspector or alternate has been appointed to act, or if all inspectors 
or alternates who have been appointed are unable to act, at a meeting of 
stockholders, the chairman of the meeting shall appoint one or more 
inspectors to act at the meeting. Each inspector, before discharging his or 
her duties, shall take and sign an oath faithfully to execute the duties of 
inspector with strict impartiality and according to the best of his or her 
ability. The inspectors shall have the duties prescribed by the General 
Corporation Law of the State of Delaware.

     (B)  The chairman of the meeting shall fix and announce at the meeting 
the date and time of the opening and the closing of the polls for each matter 
upon which the stockholders will vote at a meeting.


                                      -5-

<PAGE>

     SECTION 2.10.  NO STOCKHOLDER ACTION BY WRITTEN CONSENT.  Subject to the 
rights of the holders of the $4.75 Preferred Stock, any series of Preferred 
Stock or any other series or class of stock as set forth in the Certificate 
of Incorporation to elect additional directors under specific circumstances, 
any action required or permitted to be taken by the stockholders of the 
Corporation must be effected at an annual or special meeting of stockholders 
of the Corporation and may not be effected by any consent in writing by such 
stockholders.


                                    ARTICLE III
                                          
                                 BOARD OF DIRECTORS

     SECTION 3.1.   GENERAL POWERS.  The business and affairs of the 
Corporation shall be managed by or under the direction of its Board of 
Directors. In addition to the powers and authorities by these Bylaws 
expressly conferred upon them, the Board of Directors may exercise all such 
powers of the Corporation and do all such lawful acts and things as are not 
by law or by the Certificate of Incorporation or by these Bylaws required to 
be exercised or done by the stockholders.

     SECTION 3.2.   NUMBER, TENURE AND QUALIFICATIONS.  Subject to the rights 
of the holders of the $4.75 Preferred Stock, any series of Preferred Stock, 
or any other series or class of stock as set forth in the Certificate of 
Incorporation, to elect directors under specified circumstances, the number 
of directors shall be fixed from time to time exclusively pursuant to a 
resolution adopted by a majority of the Whole Board, but shall consist of not 
more than seventeen nor less than three directors.  The directors, other than 
those who may be elected by the holders of the $4.75 Preferred Stock, any 
series of Preferred Stock, or any other series or class of stock as set forth 
in the Certificate of Incorporation, shall be divided, with respect to the 
time for which they severally hold office, into three classes, as nearly 
equal in number as possible, with the term of office of the first class to 
expire at the 1992 annual meeting of stockholders, the term of office of the 
second class to expire at the 1993 annual meeting of stockholders and the 
term of office of the third class to expire at the 1994 annual meeting of 
stockholders. Each director shall hold office until his or her successor 
shall have been duly elected and qualified. At each annual meeting of 
stockholders, commencing with the 1992 annual meeting, (i) directors elected 
to succeed those directors whose terms then expire shall be elected for a 
term of office to expire at the third succeeding annual meeting of 
stockholders after their election, with each director to hold office until 
his or her successor shall have been duly elected and qualified, and (ii) if 
authorized by a resolution of the Board of Directors, directors may be 
elected to fill any vacancy on the Board of Directors, regardless of how such 
vacancy shall have been created.


                                      -6-

<PAGE>

     Notwithstanding the foregoing, no outside director shall be nominated by 
the Board of Directors for election as a director for another term of office 
unless such term of office shall begin before he attains age 72, provided, 
however, that any outside director who had attained age 65 on May 10, 1983 
may be nominated by the Board of Directors for election as a director for 
another term of office unless such term of office shall begin before he 
attains age 72; and no inside director's term of office shall continue after 
he attains age 65 or after the termination of his services as an officer or 
employee of the Corporation, unless such continuance is approved by a 
majority of the outside directors on the Board of Directors at the time the 
disqualifying event occurs and each time thereafter that such inside director 
is nominated for reelection. The term "outside director" means any person who 
has never served as an officer or employee of the Corporation or an affiliate 
and the term "inside director" means any director who is not an "outside 
director."  Any person who is ineligible for re-election as a director under 
this paragraph may, by a majority vote of the Board of Directors, be 
designated as a "Director Emeritus" and as such shall be entitled to receive 
notice of, and to attend meetings of, the Board of Directors, but shall not 
vote at such meetings.

     SECTION 3.3.   REGULAR MEETINGS.  A regular meeting of the Board of 
Directors shall be held without other notice than this Bylaw immediately 
after, and at the same place as, each annual meeting of stockholders. The 
Board of Directors may, by resolution, provide the time and place for the 
holding of additional regular meetings without other notice than such 
resolution.

     SECTION 3.4.   SPECIAL MEETINGS.  Special meetings of the Board of 
Directors shall be called at the request of the Chairman of the Board, the 
President or a majority of the Board of Directors. The person or persons 
authorized to call special meetings of the Board of Directors may fix the 
place and time of the meetings.

     SECTION 3.5.   NOTICE.  Notice of any special meeting shall be given to 
each director at his business or residence in writing or by telegram or by 
telephone communication. If mailed, such notice shall be deemed adequately 
delivered when deposited in the United States mails so addressed, with 
postage thereon prepaid, at least five days before such meeting. If by 
telegram, such notice shall be deemed adequately delivered when the telegram 
is delivered to the telegraph company at least twenty-four hours before such 
meeting. If by facsimile transmission, such notice shall be transmitted at 
least twenty-hours before such meeting. If by telephone, the notice shall be 
given at least twelve hours prior to the time set for the meeting. Neither 
the business to be transacted at, nor the purpose of, any regular or special 
meeting of the Board of Directors need be specified in the notice of such 
meeting, except for amendments to these Bylaws as provided under Section 7.1 
of Article VII hereof. A meeting may be held at any time without notice if 
all the directors are present or if those not present waive notice of the 
meeting in writing, either before or after such meeting.


                                      -7-

<PAGE>

     SECTION 3.6.   QUORUM.  A whole number of directors equal to at least a 
majority of the Whole Board shall constitute a quorum for the transaction of 
business, but if at any meeting of the Board of Directors there shall be less 
than a quorum present, a majority of the directors present may adjourn the 
meeting from time to time without further notice. The act of the majority of 
the directors present at a meeting at which a quorum is present shall be the 
act of the Board of Directors. The directors present at a duly organized 
meeting may continue to transact business until adjournment, notwithstanding 
the withdrawal of enough directors to leave less than a quorum.

     SECTION 3.7.   VACANCIES.  Subject to the rights of the holders of the 
$4.75 Preferred Stock, any series of Preferred Stock or any other series or 
class of stock, as set forth in the Certificate of Incorporation, to elect 
additional directors under specified circumstances, and unless the Board of 
Directors otherwise determines, vacancies resulting from death, resignation, 
retirement, disqualification, removal from office or other cause, and newly 
created directorships resulting from any increase in the authorized number of 
directors, may be filled only by the affirmative vote of a majority of the 
remaining directors, though less than a quorum of the Board of Directors, and 
directors so chosen shall hold office for a term expiring at the annual 
meeting of stockholders at which the term of office of the class to which 
they have been elected expires and until such director's successor shall have 
been duly elected and qualified. No decrease in the number of authorized 
directors constituting the Whole Board shall shorten the term of any 
incumbent director.

     SECTION 3.8.   EXECUTIVE COMMITTEE.  The Board of Directors, immediately 
following each annual meeting of stockholders or a special meeting of the 
same held in lieu of the annual meeting for the election of directors, shall 
meet and shall appoint from its number an Executive Committee of such number 
of members as from time to time may be selected by the Board, to serve until 
the next annual or special meeting at which a majority of directors is 
elected or until the respective successor of each is duly appointed. The 
Executive Committee shall possess and may exercise all the powers and 
authority of the Board of Directors in the management and direction of the 
business and affairs of the Corporation, except as limited by law and except 
for the power to change the membership or to fill vacancies in the Board or 
said Committee. The Board shall have the power at any time to change the 
membership of said Committee, to fill vacancies in it or to make rules for 
the conduct of its business.

     SECTION 3.9.   REMOVAL.  Subject to the rights of the holders of the 
$4.75 Preferred Stock, any series of Preferred Stock or any other series or 
class of stock, as set forth in the Certificate of Incorporation, to elect 
additional directors under specified circumstances, any director, or the 
entire Board of Directors, may be removed from office at any time, but only 
for cause and only by the affirmative vote of the holders of at least 80 
percent of the voting power of the then outstanding Voting Stock, voting 
together as a single class.


                                      -8-

<PAGE>

                                     ARTICLE IV
                                          
                                      OFFICERS

     Section 4.1.   ELECTED OFFICERS.  The elected officers of the 
Corporation shall be a Chairman of the Board, a President, a Secretary, a 
Treasurer, and such other officers as the Board of Directors from time to 
time may deem proper. The Chairman of the Board shall be chosen from the 
directors.  All officers chosen by the Board of Directors shall each have 
such powers and duties as generally pertain to their respective offices, 
subject to the specific provisions of this Article IV.  Such officers shall 
also have such powers and duties as from time to time may be conferred by the 
Board of Directors or by any committee thereof.

     SECTION 4.2.   ELECTION AND TERM OF OFFICE.  The elected officers of the 
Corporation shall be elected annually by the Board of Directors at the 
regular meeting of the Board of Directors held after each annual meeting of 
the stockholders. If the election of officers shall not be held at such 
meeting, such election shall be held as soon thereafter as convenient. 
Subject to Section 4.7 of these Bylaws, each officer shall hold office until 
his successor shall have been duly elected and shall have qualified or until 
his death or until he shall resign.

     SECTION 4.3.   CHAIRMAN OF THE BOARD.  The Chairman of the Board shall 
preside at all meetings of the stockholders and of the Board of Directors.  
The Chairman of the Board shall be responsible for the general management of 
the affairs of the Corporation and shall perform all duties incidental to his 
office which may be required by law and all such other duties as are properly 
required of him by the Board of Directors.  Except where by law the signature 
of the President is required, the Chairman of the Board shall possess the 
same power as the President to sign all certificates, contracts, and other 
instruments of the Corporation which may be authorized by the Board of 
Directors.  He shall make reports to the Board of Directors and the 
stockholders, and shall perform all such other duties as are properly 
required of him by the Board of Directors.  He shall see that all orders and 
resolutions of the Board of Directors and of any committee thereof are 
carried into effect.

     SECTION 4.4.   PRESIDENT.  The President shall act in a general 
executive capacity and shall assist the Chairman of the Board in the 
administration and operation of the Corporation's business and general 
supervision of its policies and affairs.  The President shall, in the absence 
of or because of the inability to act of the Chairman of the Board, perform 
all duties of the Chairman of the Board and preside at all meetings of 
stockholders and of the Board of Directors. The President may sign, alone or 
with the Secretary, or an Assistant Secretary, or any other proper officer of 
the Corporation authorized by the Board of Directors, certificates, 
contracts, and other instruments of the Corporation as authorized by the 
Board of Directors.


                                      -9-

<PAGE>

     SECTION 4.5.   SECRETARY.  The Secretary shall give, or cause to be 
given, notice of all meetings of stockholders and Directors and all other 
notices required by law or by these Bylaws, and in case of his absence or 
refusal or neglect so to do, any such notice may be given by any person 
thereunto directed by the Chairman of the Board or the President, or by the 
Board of Directors, upon whose request the meeting is called as provided in 
these Bylaws. He shall record all the proceedings of the meetings of the 
Board of Directors, any committees thereof and the stockholders of the 
Corporation in a book to be kept for that purpose, and shall perform such 
other duties as may be assigned to him by the Board of Directors, the 
Chairman of the Board or the President.  He shall have the custody of the 
seal of the Corporation and may affix the same to all instruments requiring 
it, and attest to the same.

     SECTION 4.6.   TREASURER.  The Treasurer shall have the custody of the 
corporate funds and securities and shall keep full and accurate account of 
receipts and disbursements in books belonging to the Corporation.  The 
Treasurer shall deposit all moneys and other valuables in the name and to the 
credit of the Corporation in such depositaries as may be designated by the 
Board of Directors.  The Treasurer shall disburse the funds of the 
Corporation as may be ordered by the Board of Directors, the Chairman of the 
Board, or the President, taking proper vouchers for such disbursements.  The 
Treasurer shall render to the Chairman of the Board, the President and the 
Board of Directors, whenever requested, an account of all his transactions as 
Treasurer and of the financial condition of the Corporation.  If required by 
the Board of Directors, the Treasurer shall give the Corporation a bond for 
the faithful discharge of his duties in such amount and with such surety as 
the Board of Directors shall prescribe.

     SECTION 4.7.   REMOVAL.  Any officer elected by the Board of Directors 
may be removed by a majority of the members of the Whole Board whenever, in 
their judgment, the best interests of the Corporation would be served 
thereby.  No elected officer shall have any contractual rights against the 
Corporation for compensation by virtue of such election beyond the date of 
the election of his successor, his death, his resignation or his removal, 
whichever event shall first occur, except as otherwise provided in an 
employment contract or an employee plan.

     SECTION 4.8.   VACANCIES.  A newly created office and a vacancy in any 
office because of death, resignation, or removal may be filled by the Board 
of Directors for the unexpired portion of the term at any meeting of the 
Board of Directors.


                                      -10-

<PAGE>

                                     ARTICLE V
                                          
                          STOCK CERTIFICATES AND TRANSFERS
                                          
                   SECTION 5.1. STOCK CERTIFICATES AND TRANSFERS

     (A) The interest of each stockholder of the Corporation shall be 
evidenced by certificates for shares of stock in such form as the appropriate 
officers of the Corporation may from time to time prescribe, provided, that 
the Board of Directors may provide by resolution or resolutions that some or 
all of any or all classes or series of the stock of the Corporation shall be 
uncertificated shares.  Notwithstanding the adoption of such a resolution by 
the Board of Directors, every holder of uncertificated shares shall be 
entitled to have a certificate signed by, or in the name of the corporation 
by the Chairman or Vice-Chairman of the Board of Directors, or the President 
or Vice-President, and by the Treasurer or an Assistant Treasurer, or the 
Secretary or an Assistant Secretary of the Corporation representing the 
number of shares registered in certificate form.  Except as otherwise 
expressly provided by law, the rights and obligations of the holders of 
uncertificated stock and the rights and obligations of the holders of 
certificates representing stock of the same class and series shall be 
identical.

     (B) The certificates of stock shall be signed, countersigned and 
registered in such manner as the Board of Directors may by resolution 
prescribe, which resolution may permit all or any of the signatures on such 
certificates to be in facsimile.  In case any officer, transfer agent or 
registrar who has signed or whose facsimile signature has been placed upon a 
certificate has ceased to be such officer, transfer agent or registrar before 
such certificate is issued, it may be issued by the Corporation with the same 
effect as if he were such officer, transfer agent or registrar at the date of 
issue.

     (C) The shares of the stock of the Corporation represented by 
certificates shall be transferred on the books of the Corporation by the 
holder thereof in person or by his attorney, upon surrender for cancellation 
of certificates for the same number of shares, with an assignment and power 
of transfer endorsed thereon or attached thereto, duly executed, with such 
proof of the authenticity of the signature as the corporation or its agents 
may reasonably require.  Upon receipt of proper transfer instructions from 
the registered owner of uncertificated shares such uncertificated shares 
shall be canceled and issuance of new equivalent uncertificated shares or 
certificated shares shall be made to the person entitled thereto and the 
transaction shall be recorded upon the books of the Corporation.  Within a 
reasonable time after the issuance or transfer of uncertificated stock, the 
corporation shall send to the registered owner thereof a written notice 
containing the information required to be set forth or stated on certificates 
pursuant to the Delaware General Corporation Law or, unless otherwise 
provided by the Delaware General Corporation Law, a statement that the 
Corporation will furnish without


                                      -11-

<PAGE>

charge to each stockholder who so requests the powers, designations, 
preferences and relative participating, optional or other special rights of 
each class of stock or series thereof and the qualifications, limitations or 
restrictions of such preferences and/or rights.

     SECTION 5.2. LOST, STOLEN, OR DESTROYED CERTIFICATES.  No Certificate 
for shares or uncertificated shares of stock in the Corporation shall be 
issued in place of any certificate alleged to have been lost, destroyed or 
stolen, except on production of such evidence of such loss, destruction or 
theft and on delivery to the Corporation of a bond of indemnity in such 
amount, upon such terms and secured by such surety, as the Board of Directors 
or any financial officer may in its or his discretion require.

                                     ARTICLE VI
                                          
                              MISCELLANEOUS PROVISIONS

     SECTION 6.1.   FISCAL YEAR.  The fiscal year of the Corporation shall 
begin on the first day of January and end on the thirty-first day of December 
of each year.

     SECTION 6.2.   DIVIDENDS.  The Board of Directors may from time to time 
declare, and the Corporation may pay, dividends on its outstanding shares in 
the manner and upon the terms and conditions provided by law and its Restated 
Certificate of Incorporation.

     SECTION 6.3.   SEAL.  The corporate seal shall be in circular form and 
shall have inscribed thereon the name of the Corporation and the words 
"Corporate Seal--Delaware."

     SECTION 6.4.   WAIVER OF NOTICE.  Whenever any notice is required to be 
given to any stockholder or director of the Corporation under the provisions 
of the General Corporation Law of the State of Delaware, a waiver thereof in 
writing, signed by the person or persons entitled to such notice, whether 
before or after the time stated therein, shall be deemed equivalent to the 
giving of such notice. Neither the business to be transacted at, nor the 
purpose of, any annual or special meeting of the stockholders of the Board of 
Directors need be specified in any waiver of notice of such meeting.

     SECTION 6.5.   AUDITS.  The accounts, books and records of the 
Corporation shall be audited upon the conclusion of each fiscal year by an 
independent certified public accountant selected by the Board of Directors, 
and it shall be the duty of the Board of Directors to cause such audit to be 
made annually.


                                      -12-

<PAGE>

     SECTION 6.6.   RESIGNATIONS.  Any director or any officer, whether 
elected or appointed, may resign at any time by serving written notice of 
such resignation on the Chairman of the Board, the President or the 
Secretary, and such resignation shall be deemed to be effective as of the 
close of business on the date said notice is received by the Chairman of the 
Board, the President, or the Secretary or at such later date as is stated 
therein. No formal action shall be required of the Board of Directors or the 
stockholders to make any such resignation effective.

     SECTION 6.7.   INDEMNIFICATION AND INSURANCE.  (A)  Each person who was 
or is made a party or is threatened to be made a party to or is involved in 
any action, suit, or proceeding, whether civil, criminal, administrative or 
investigative (hereinafter a "proceeding"), by reason of the fact that he or 
she or a person of whom he or she is the legal representative is or was a 
director, officer or employee of the Corporation or is or was serving at the 
request of the Corporation as a director, officer, employee or agent of any 
other corporation or of a partnership, joint venture, trust or other 
enterprise, including service with respect to employee benefit plans, whether 
the basis of such proceeding is alleged action in an official capacity as a 
director, officer, employee or agent or in any other capacity while serving 
as a director, officer, employee or agent, shall be indemnified and held 
harmless by the Corporation to the fullest extent authorized by the General 
Corporation Law of the State of Delaware as the same exists or may hereafter 
be amended (but, in the case of any such amendment, only to the extent that 
such amendment permits the Corporation to provide broader indemnification 
rights than said law permitted the Corporation to provide prior to such 
amendment), against all expense, liability and loss (including, without 
limitation, attorneys' fees, judgments, fines, ERISA excise taxes or 
penalties and amounts paid or to be paid in settlement) reasonably incurred 
by such person in connection therewith and such indemnification shall 
continue as to a person who has ceased to be a director, officer, employee or 
agent and shall inure to the benefit of his or her heirs, executors and 
administrators; PROVIDED, HOWEVER, that except as provided in paragraph (B) 
of this Bylaw with respect to proceedings seeking to enforce rights to 
indemnification, the Corporation shall indemnify any such person seeking 
indemnification in connection with a proceeding (or part thereof) initiated 
by such person only if such proceeding (or part thereof) was authorized by 
the Board of Directors of the Corporation.

     (B)  If a claim under paragraph (A) of this Bylaw is not paid in full by 
the Corporation within thirty days after a written claim has been received by 
the Corporation, the claimant may at any time thereafter bring suit against 
the Corporation to recover the unpaid amount of the claim and, if successful 
in whole or in part, the claimant shall be entitled to be paid also the 
expense of prosecuting such claim. It shall be a defense to any such action 
(other than an action brought to enforce a claim for expenses incurred in 
defending any proceeding in advance of its final disposition where the 
required undertaking, if any is required, has been tendered to the 
Corporation) that the claimant has not met the standards of conduct which 
make it permissible under the General Corporation Law of the State of


                                      -13-

<PAGE>

Delaware for the Corporation to indemnify the claimant for the amount 
claimed, but the burden of proving such defense shall be on the Corporation. 
Neither the failure of the Corporation (including its Board of Directors, 
independent legal counsel or stockholders) to have made a determination prior 
to the commencement of such action that indemnification of the claimant is 
proper in the circumstances because he or she has met the applicable standard 
of conduct set forth in the General Corporation Law of the State of Delaware, 
nor an actual determination by the Corporation (including its Board of 
Directors, independent legal counsel or stockholders) that the claimant has 
not met such applicable standard of conduct, shall be a defense to the action 
or create a presumption that the claimant has not met the applicable standard 
of conduct.

     (C)  Following any "change in control" of the Corporation of the type 
required to be reported under Item 1 of Form 8-K promulgated under the 
Exchange Act, any determination as to entitlement to indemnification shall be 
made by independent legal counsel selected by the claimant, which independent 
legal counsel shall be retained by the Board of Directors on behalf of the 
Corporation.

     (D)  The right to indemnification and the payment of expenses incurred 
in defending a proceeding in advance of its final disposition conferred in 
this Bylaw shall not be exclusive of any other right which any person may 
have or hereafter acquire under any statute, provision of the Certificate of 
Incorporation, Bylaws, agreement, vote of stockholders or disinterested 
directors or otherwise.

     (E)  The Corporation may maintain insurance, at its expense, to protect 
itself and any director, officer, employee or agent of the Corporation or 
another corporation, partnership, joint venture, trust or other enterprise 
against any expense, liability or loss, whether or not the Corporation would 
have the power to indemnify such person against such expense, liability or 
loss under the General Corporation Law of the State of Delaware.

     (F)  The Corporation may, to the extent authorized from time to time by 
the Board of Directors, grant rights to indemnification, and rights to be 
paid by the Corporation the expenses incurred in defending any proceeding in 
advance of its final disposition, to any agent of the Corporation to the 
fullest extent of the provisions of this Bylaw with respect to the 
indemnification and advancement of expenses of directors, officers and 
employees of the Corporation.

     (G)  The right to indemnification conferred in this Bylaw shall be a 
contract right and shall include the right to be paid by the Corporation the 
expenses incurred in defending any such proceeding in advance of its final 
disposition; PROVIDED, HOWEVER, that if the General Corporation Law of the 
State of Delaware requires, the payment of such expenses incurred by a 
director or officer in his or her capacity as a director or officer (and not 
in any other capacity in which service was or is rendered by such person 
while a director or officer, including, without limitation, service to an


                                      -14-

<PAGE>

employee benefit plan) in advance of the final disposition of a proceeding, 
shall be made only upon delivery to the Corporation of an undertaking by or 
on behalf of such director or officer, to repay all amounts so advanced if it 
shall ultimately be determined that such director or officer is not entitled 
to be indemnified under this Bylaw or otherwise.

     (H)  Any amendment or repeal of this Article VI shall not adversely 
affect any right or protection existing hereunder in respect of any act or 
omission occurring prior to such amendment or repeal.

     SECTION 6.8.   ELECTION NOT TO BE SUBJECT TO ARIZONA CONTROL SHARE 
ACQUISITIONS STATUTE.  The Corporation elects not to be subject to Title 10, 
Chapter 23, Article 2 of the Arizona Revised Statutes, relating to "Control 
Share Acquisitions."

                                    ARTICLE VII
                                          
                                     AMENDMENTS
                                          

     SECTION 7.1.   AMENDMENTS.  These Bylaws may be amended, added to, 
rescinded or repealed at any meeting of the Board of Directors or of the 
stockholders, provided notice of the proposed change was given in the notice 
of the meeting and, in the case of a meeting of the Board of Directors, in a 
notice given no less than twenty-four hours prior to the meeting; PROVIDED, 
HOWEVER, that, in the case of amendments by stockholders, notwithstanding any 
other provisions of these Bylaws or any provision of law which might 
otherwise permit a lesser vote or no vote, but in addition to any affirmative 
vote of the holders of any particular class or series of stock required by 
law, the Certificate of Incorporation or these Bylaws, the affirmative vote 
of the holders of at least 80 percent of the voting power of the then 
outstanding Voting Stock, voting together as a single class, shall be 
required to alter, amend or repeal any provision of these Bylaws.


                                      -15-


<PAGE>

                                                                   Exhibit 10.C


                        1997 VIAD CORP OMNIBUS INCENTIVE PLAN,
                         AS AMENDED THROUGH FEBRUARY 18, 1999


SECTION 1.     PURPOSE; DEFINITIONS.
     The purpose of the Plan is to give the Company a significant advantage 
in attracting, retaining and motivating officers, employees and directors and 
to provide the Company and its subsidiaries with the ability to provide 
incentives more directly linked to the profitability of the Company's 
businesses and increases in stockholder value.  It is the current intent of 
the Committee that the Plan shall replace the 1992 Stock Incentive Plan for 
purposes of new Awards and that the Viad Corp Management Incentive Plan, the 
Viad Corp Performance Unit Incentive Plan, and the Viad Corp 
Performance-Based Stock Plan continue under the auspices of Sections 7 and 8 
hereof subject to the discretion of the Committee under the terms and 
conditions of this Plan.

     For purposes of the Plan, the following terms are defined as set forth 
below:

     (a)  "AFFILIATE" means a corporation or other entity controlled by the 
Company and designated by the Committee as such.

     (b)  "AWARD" means an award of Stock Appreciation Rights, Stock Options, 
Restricted Stock or Performance-Based Awards.

     (c)  "AWARD CYCLE" will mean a period of consecutive fiscal years or 
portions thereof designated by the Committee over which Awards of Restricted 
Stock or Performance-Based Awards are to be earned.

     (d)  "BOARD" means the Board of Directors of the Company. 

     (e)  "CAUSE" means (1) the conviction of a participant for committing a 
felony under federal law or the law of the state in which such action 
occurred, (2) dishonesty in the course of fulfilling a participant's 
employment duties or (3) willful and deliberate failure on the part of a 
participant to perform his employment duties in any material respect, or such 
other events as will be determined by the Committee.  The Committee will have 
the sole discretion to determine whether "Cause" exists, and its 
determination will be final.

     (f)  "CHANGE IN CONTROL" and "CHANGE IN CONTROL PRICE" have the meanings 
set forth in Sections 9(b) and (c), respectively.

     (g)  "CODE" means the Internal Revenue Code of 1986, as amended from 
time to time, and any successor thereto.

<PAGE>

     (h)  "COMMISSION" means the Securities and Exchange Commission or any 
successor agency.

     (i)  "COMMITTEE" means the Committee referred to in Section 2.

     (j)  "COMMON STOCK" means common stock, par value $1.50 per share, of 
the Company.

     (k)  "COMPANY" means Viad Corp, a Delaware corporation.

     (l)  "COMPANY UNIT" means any subsidiary, group of subsidiaries, line of 
business or division of the Company, as designated by the Committee.

     (m)  "DISABILITY" means permanent and total disability as determined 
under procedures established by the Committee for purposes of the Plan.

     (n)  "EXCHANGE ACT" means the Securities Exchange Act of 1934, as 
amended from time to time, and any successor thereto.

     (o)  "FAIR MARKET VALUE" means, as of any given date, the mean between 
the highest and lowest reported sales prices of the Stock on the New York 
Stock Exchange Composite Tape or, if not listed on such exchange, on any 
other national exchange on which the Stock is listed or on the Nasdaq Stock 
Market. If there is no regular public trading market for such Stock, the Fair 
Market Value of the Stock will be determined by the Committee in good faith.  
In connection with the administration of specific sections of the Plan, and 
in connection with the grant of particular Awards, the Committee may adopt 
alternative definitions of "Fair Market Value" as appropriate.

     (p)  "INCENTIVE STOCK OPTION" means any Stock Option intended to be and 
designated as an "incentive stock option" within the meaning of Section 422 
of the Code.

     (q)  "MIP" means the Company's Management Incentive Plan providing 
annual cash bonus awards to participating employees based upon predetermined 
goals and objectives.

     (r)  "NET INCOME" means the consolidated net income of the Company 
determined in accordance with GAAP before extraordinary, unusual and other 
non-recurring items.

     (s)  "NON-EMPLOYEE DIRECTOR" means a member of the Board who qualifies 
as a "Non-Employee Director" as defined in Rule 16b-3(b)(3), as promulgated 
by the Commission under the Exchange Act, or any successor definition adopted 
by the Commission.

     (t)  "NON-QUALIFIED STOCK OPTION" means any Stock Option that is not an 
Incentive Stock Option.

<PAGE>

     (u)  "PERFORMANCE GOALS" means the performance goals established by the 
Committee in connection with the grant of Restricted Stock or 
Performance-Based Awards.  In the case of Qualified Performance-Based Awards, 
such goals (1) will be based on the attainment of specified levels of one or 
more of the following measures with respect to the Company or any Company 
Unit, as applicable:  sales or revenues, costs or expenses, net profit after 
tax, gross profit, operating profit, base earnings, return on actual or pro 
forma equity or net assets or capital, net capital employed, earnings per 
share, earnings per share from continuing operations, operating income, 
operating income margin, net income, stockholder return including performance 
(total stockholder return) relative to the S&P 500 or similar index or 
performance (total stockholder return) relative to the proxy comparator 
group, in both cases as determined pursuant to Rule 402(l) of Regulation S-K 
promulgated under the Exchange Act, cash generation, unit volume and change 
in working capital and (2) will be set by the Committee within the time 
period prescribed by Section 162(m) of the Code and related regulations.

     (v)  "PERFORMANCE-BASED AWARD" means an Award made pursuant to Section 8.

     (w)  "PERFORMANCE-BASED RESTRICTED STOCK AWARD" has the meaning set 
forth in Section 7(c)(1) hereof.

     (x)  "PLAN" means the 1997 Viad Corp Omnibus Incentive Plan, As Amended, 
as set forth herein and as hereafter amended from time to time. 

     (y)  "PREFERRED STOCK" means preferred stock, par value $0.01, of the 
Company. 

     (z)  "QUALIFIED PERFORMANCE-BASED AWARDS" means an Award of Restricted 
Stock or a Performance-Based Award designated as such by the Committee at the 
time of grant, based upon a determination that (1) the recipient is or may be 
a "covered employee" within the meaning of Section 162(m)(3) of the Code in 
the year in which the Company would expect to be able to claim a tax 
deduction with respect to such Restricted Stock or Performance-Based Award 
and (2) the Committee wishes such Award to qualify for the exemption from the 
limitation on deductibility imposed by Section 162(m) of the Code that is set 
forth in Section 162(m)(4)(C).

     (aa) "RESTRICTED STOCK" means an award granted under Section 7. 

     (bb) "RETIREMENT," except as otherwise determined by the Committee, 
means voluntary separation of employment, voluntary termination of employment 
or voluntary resignation from employment (a) at or after attaining age 55 on 
pension or vested to receive pension under a pension plan of the Corporation 
upon election, or (b) upon or after attaining age 55 and not less than five 
years' continuous service with the Corporation or an

<PAGE>

affiliate of the Corporation, whether or not vested for pension.  Retirement 
shall be deemed to occur at the close of business on the last day of the 
employee's participation on the payroll of the Corporation whether receiving 
compensation for active employment, accrued vacation, salary continuation 
(regular way or lump sum) or like employment programs.

     (cc) "RULE 16b-3" means Rule 16b-3, as promulgated by the Commission 
under Section 16(b) of the Exchange Act, as amended from time to time.

     (dd) "STOCK" means the Common Stock or Preferred Stock. 

     (ee) "STOCK APPRECIATION RIGHT" means a right granted under Section 6.

     (ff) "STOCK OPTION" means an option granted under Section 5. 

     (gg) "TERMINATION OF EMPLOYMENT" means the termination of the 
participant's employment with the Company and any subsidiary or Affiliate.  A 
participant employed by a subsidiary or an Affiliate will also be deemed to 
incur a Termination of Employment if the subsidiary or Affiliate ceases to be 
such a subsidiary or Affiliate, as the case may be, and the participant does 
not immediately thereafter become an employee of the Company or another 
subsidiary or Affiliate.  Transfers among the Company and its subsidiaries 
and Affiliates, as well as temporary absences from employment because of 
illness, vacation or leave of absence, will not be considered a Termination 
of Employment.

     In addition, certain other terms used herein have definitions given to 
them in the first place in which they are used.

SECTION 2.     ADMINISTRATION.
     The Plan will be administered by the Human Resources Committee of the 
Board pursuant to authority delegated by the Board in accordance with the 
Company's By-Laws.  If at any time there is no such Human Resources Committee 
or such Human Resources Committee shall fail to be composed of at least two 
directors each of whom is a Non-Employee Director and is an "outside 
director" under Section 162(m)(4) of the Code, the Plan will be administered 
by a Committee selected by the Board and composed of not less than two 
individuals, each of whom is such a Non-Employee Director and such an 
"outside director."

     The Committee will have plenary authority to grant Awards pursuant to 
the terms of the Plan to officers, employees and directors of the Company and 
its subsidiaries and Affiliates, but the Committee may not grant MIP Awards 
larger than the limits provided in Section 3.

     Among other things, the Committee will have the authority, subject to 
the terms of the Plan:

<PAGE>

     (a)  to select the officers, employees and directors to whom Awards may
from time to time be granted;

     (b)  to determine whether and to what extent Incentive Stock Options, 
Non-Qualified Stock Options, Stock Appreciation Rights, Restricted Stock and 
Performance-Based Awards or any combination thereof are to be granted 
hereunder;

     (c)  to determine the number of shares of Stock or the amount of cash to 
be covered by each Award granted hereunder;

     (d)  to determine the terms and conditions of any Award granted 
hereunder (including, but not limited to, the option price (subject to 
Section 5(a)), any vesting condition, restriction or limitation (which may be 
related to the performance of the participant, the Company or any subsidiary, 
Affiliate or Company Unit) and any rule concerning vesting acceleration or 
waiver of forfeiture regarding any Award and any shares of Stock relating 
thereto, based on such factors as the Committee will determine) provided, 
however, that the Committee will have no power to accelerate the vesting, or 
waive the forfeiture, regarding any Award and any shares of Stock relating 
thereto, except in connection with a "change of control" of the Company, the 
sale of a subsidiary or majority-owned affiliate of the Company (and then 
only with respect to participants employed by each such subsidiary or 
affiliate), the death or disability of a participant or termination of 
employment of a participant, and, further provided, however, that the 
Committee will have no power to accelerate the vesting, or waive the 
forfeiture, of any Qualified Performance-Based Awards;

     (e)  to modify, amend or adjust the terms and conditions, at any time or 
from time to time, of any Award, including but not limited to Performance 
Goals; provided, however, that the Committee may not adjust upwards the 
amount payable with respect to any Qualified Performance-Based Award or waive 
or alter the Performance Goals associated therewith and provided, further, 
however, that the Committee may not reprice Stock Options except for an 
amount of Stock Options representing not more than 10% of then outstanding 
Stock Options;

     (f)  to determine to what extent and under what circumstances Stock and 
other amounts payable with respect to an Award will be deferred; and

     (g)  to determine under what circumstances a Stock Option may be settled 
in cash or Stock under Section 5(j).

     The Committee will have the authority to adopt, alter or repeal such 
administrative rules, guidelines and practices governing the Plan as it from 
time to time deems advisable, to interpret the terms and provisions of the 
Plan and any Award issued under the Plan (and any agreement relating thereto) 
and to otherwise supervise the administration of the Plan.

<PAGE>

     The Committee may act only by a majority of its members then in office, 
except that the members thereof may (1) delegate to designated officers or 
employees of the Company such of its powers and authorities under the Plan as 
it deems appropriate (provided that no such delegation may be made that would 
cause Awards or other transactions under the Plan to fail to be exempt from 
Section 16(b) of the Exchange Act or that would cause Qualified 
Performance-Based Awards to cease to so qualify) and (2) authorize any one or 
more members or any designated officer or employee of the Company to execute 
and deliver documents on behalf of the Committee.

     Any determination made by the Committee or pursuant to delegated 
authority pursuant to the provisions of the Plan with respect to any Award 
will be made in the sole discretion of the Committee or such delegates at the 
time of the grant of the Award or, unless in contravention of any express 
term of the Plan, at any time thereafter.  All decisions made by the 
Committee or any appropriately delegated officer(s) or employee(s) pursuant 
to the provision of the Plan will be final and binding on all persons, 
including the Company and Plan participants.

     Notwithstanding anything to the contrary in the Plan, the Committee will 
have the authority to modify, amend or adjust the terms and conditions of any 
Award as appropriate in the event of or in connection with any 
reorganization, recapitalization, stock split, stock dividend, combination or 
exchange of shares, merger, consolidation or any change in the capital 
structure of the Company.

SECTION 3.     STOCK SUBJECT TO PLAN AND LIMITS ON AWARDS.
     (a)  Subject to adjustment as provided herein, the number of shares of 
Common Stock of the Company available for grant under the Plan in each 
calendar year (including partial calendar years) during which the Plan is in 
effect shall be equal to two percent (2.0%) of the total number of shares of 
Common Stock of the Company outstanding as of the first day of each such year 
for which the Plan is in effect; provided that any shares available for grant 
in a particular calendar year (or partial calendar year) which are not, in 
fact, granted in such year shall be added to the shares available for grant 
in any subsequent calendar year.

     (b)  Subject to adjustment as provided herein, the number of shares of 
Stock covered by Awards granted to any one participant will not exceed 
750,000 shares for any consecutive three-year period and the aggregate dollar 
amount for Awards denominated solely in cash will not exceed $7.5 million for 
any such period.

     (c)  In addition, and subject to adjustment as provided herein, no more 
than 7.5 million shares of Common Stock will be cumulatively available for 
the grant of Incentive Stock Options over the life of the Plan.

<PAGE>

     (d)  Shares subject to an option or award under the Plan may be 
authorized and unissued shares or may be "treasury shares."  In the event of 
any merger, reorganization, consolidation, recapitalization, spin-off, stock 
dividend, stock split, extraordinary distribution with respect to the Stock 
or other change in corporate structure affecting the Stock, such substitution 
or adjustments will be made in the aggregate number and kind of shares 
reserved for issuance under the Plan, in the aggregate limit on grants to 
individuals, in the number, kind, and option price of shares subject to 
outstanding Stock Options and Stock Appreciation Rights, in the number and 
kind of shares subject to other outstanding Awards granted under the Plan 
and/or such other equitable substitutions or adjustments as may be determined 
to be appropriate by the Committee or the Board, in its sole discretion; 
provided, however, that the number of shares subject to any Award will always 
be a whole number.

     (e)  Awards under the MIP may not exceed in the case of (i) the 
Company's Chief Executive Officer, one and one-half percent (1.5%) of net 
income as defined; (ii) a president of any of the Company's operating 
companies, whether or not incorporated, six-tenths of one percent (0.6%) of 
net income as defined; and (iii) all other executive officers of the Company 
individually, one-half of one percent (0.5%) of net income as defined.

SECTION 4.     ELIGIBILITY.
     Officers, employees and directors of the Company, its subsidiaries and 
Affiliates who are responsible for or contribute to the management, growth 
and profitability of the business of the Company, its subsidiaries and 
Affiliates are eligible to be granted Awards under the Plan.

SECTION 5.     STOCK OPTIONS.
     Stock Options may be granted alone or in addition to other Awards 
granted under the Plan and may be of two types: Incentive Stock Options and 
Non-Qualified Stock Options.  Any Stock Option granted under the Plan will be 
in such form as the Committee may from time to time approve.

     The Committee will have the authority to grant any optionee Incentive 
Stock Options, Non-Qualified Stock Options or both types of Stock Options (in 
each case with or without Stock Appreciation Rights).  Incentive Stock 
Options may be granted only to employees of the Company and its subsidiaries 
(within the meaning of Section 424(f) of the Code).  To the extent that any 
Stock Option is not designated as an Incentive Stock Option or even if so 
designated does not qualify as an Incentive Stock Option, it will be deemed 
to be a Non-Qualified Stock Option.

     Stock Options will be evidenced by option agreements, the terms and 
provisions of which may differ.  An option agreement will indicate on its 
face whether it is an agreement for an Incentive Stock Option or a 
Non-Qualified Stock Option.  The grant of a Stock Option will occur on the 
date the Committee by

<PAGE>

resolution selects an individual to be a participant in any grant of a Stock 
Option, determines the number of shares of Stock to be subject to such Stock 
Option to be granted to such individual and specifies the terms and 
provisions of the Stock Option.  The Company will notify a participant of any 
grant of a Stock Option, and a written option agreement or agreements will be 
duly executed and delivered by the Company to the participant.

     Anything in the Plan to the contrary notwithstanding, no term of the 
Plan relating to Incentive Stock Options will be interpreted, amended or 
altered nor will any discretion or authority granted under the Plan be 
exercised so as to disqualify the Plan under Section 422 of the Code or, 
without the consent of the optionee affected, to disqualify any Incentive 
Stock Option under such Section 422.

     Stock Options granted under the Plan will be subject to the following 
terms and conditions and will contain such additional terms and conditions as 
the Committee will deem desirable:

     (a)  OPTION PRICE.  The option price per share of Stock purchasable 
under a Stock Option will be determined by the Committee and set forth in the 
option agreement, and will not be less than the Fair Market Value of the 
Stock subject to the Stock Option on the date of grant.

     (b)  OPTION TERM.  The term of each Stock Option will be fixed by the 
Committee, but no Incentive Stock Option may be exercisable more than 10 
years after the date the Incentive Stock Option is granted.

     (c)  EXERCISABILITY.  Except as otherwise provided herein, Stock Options 
will be exercisable at such time or times and subject to such terms and 
conditions as will be determined by the Committee.  If the Committee provides 
that any Stock Option is exercisable only in installments, the Committee may, 
subject to the provisions of Section 2(d) hereof, at any time waive such 
installment exercise provisions, in whole or in part, based on such factors 
as the Committee may determine.  In addition, the Committee may, subject to 
the provisions of Section 2(d) hereof, at any time accelerate the 
exercisability of any Stock Option.

     (d)  METHOD OF EXERCISE.  Subject to the provisions of this Section 5, 
Stock Options may be exercised, in whole or  in part, at any time during the 
option term by giving written notice of exercise to the Company specifying 
the number of shares of Stock subject to the Stock Option to be purchased.

     Such notice must be accompanied by payment in full of the purchase price 
by certified or bank check or such other instrument as the Company may 
accept.  An option agreement may provide that, if approved by the Committee, 
payment in full or in part or payment of tax liability, if any, relating to 
such exercise may also be made in the form of unrestricted Stock al-

<PAGE>

ready owned by the optionee of the same class as the Stock subject to the 
Stock Option and, in the case of the exercise of a Non-Qualified Stock 
Option, Restricted Stock subject to an Award hereunder which is of the same 
class as the Stock subject to the Stock Option (in both cases based on the 
Fair Market Value of the Stock on the date the Stock Option is exercised); 
provided, however, that, in the case of an Incentive Stock Option, the right 
to make a payment in the form of already owned shares of Stock of the same 
class as the Stock subject to the Stock Option may be authorized only at the 
time the Stock Option is granted.  In addition, an option agreement may 
provide that, in the discretion of the Committee, payment for any shares 
subject to a Stock Option or tax liability associated therewith may also be 
made by instruction to the Committee to withhold a number of such shares 
having a Fair Market Value on the date of exercise equal to the aggregate 
exercise price of such Stock Option.

     If payment of the option exercise price of a Non-Qualified Stock Option 
is made in whole or in part in the form of Restricted Stock, the number of 
shares of Stock to be received upon such exercise equal to the number of 
shares of Restricted Stock used for payment of the option exercise price will 
be subject to the same forfeiture restrictions to which such Restricted Stock 
was subject, unless otherwise determined by the Committee.

     No shares of Stock will be issued until full payment therefor has been 
made.  Subject to any forfeiture restrictions that may apply if a Stock 
Option is exercised using Restricted Stock, an optionee will have all of the 
rights of a stockholder of the Company holding the class or series of Stock 
that is subject to such Stock Option (including, if applicable, the right to 
vote the shares and the right to receive dividends), when the optionee has 
given written notice of exercise, has paid in full for such shares and, if 
requested, has given the representation described in Section 12(a).

     (e)  NONTRANSFERABILITY OF STOCK OPTIONS.  (1)  No Stock Option will be 
transferable by the optionee other than (A) by will or by the laws of descent 
and distribution or (B) in the case of a Non-Qualified Stock Option, pursuant 
to a qualified domestic relations order (as defined in the Code or Title I of 
the Employee Retirement Income Security Act of 1974, as amended, or the rules 
thereunder).  All Stock Options will be exercisable, during the optionee's 
lifetime, only by the optionee or by the guardian or legal representative of 
the optionee, it being understood that the terms "holder" and "optionee" 
include the guardian and legal representative of the optionee named in the 
option agreement and any person to whom a Stock Option is transferred by will 
or the laws of descent and distribution or pursuant to a qualified domestic 
relations order.

          (2)  Notwithstanding Section 5(e)(1) above, the Committee may grant 
Stock Options that are transferable, or amend

<PAGE>

outstanding Stock Options to make them transferable, by the optionee (any 
such Stock Option so granted or amended a "Transferable Option") to one or 
more members of the optionee's immediate family, to partnerships of which the 
only partners are members of the optionee's immediate family, or to trusts 
established by the optionee for the benefit of one or more members of the 
optionee's immediate family.  For this purpose the term "immediate family" 
means the optionee's spouse, children or grandchildren. Consideration may not 
be paid for the transfer of a Transferable Option.  A transferee described in 
this Section 5(e)(2) shall be subject to all terms and conditions applicable 
to the Transferable Option prior to its transfer.  The option agreement with 
respect to a Transferable Option shall set forth its transfer restrictions, 
such option agreement shall be approved by the Committee, and only Stock 
Options granted pursuant to a stock option agreement expressly permitting 
transfer pursuant to this Section 5(e)(2) shall be so transferable.

     (f)  TERMINATION BY DEATH.  If an optionee's employment terminates by 
reason of death, any Stock Option held by such optionee may thereafter be 
exercised, to the extent then exercisable, or on such accelerated basis as 
the Committee may determine, for a period of one year (or such other period 
as the Committee may specify in the option agreement) from the date of such 
death or until the expiration of the stated term of such Stock Option, 
whichever period is the shorter.

     (g)  TERMINATION BY REASON OF DISABILITY.  If an optionee's employment 
terminates by reason of Disability, any Stock Option held by such optionee 
may thereafter be exercised by the optionee, to the extent it was exercisable 
at the time of termination, or on such accelerated basis as the Committee may 
determine, for a period of three years (or such shorter  period as the 
Committee may specify in the option agreement) from the date of such 
termination of employment or until the expiration of the stated term of such 
Stock Option, whichever period is the shorter; provided, however, that if the 
optionee dies within such three-year period (or such shorter period), any 
unexercised Stock Option held by such optionee will, notwithstanding the 
expiration of such three-year (or such shorter) period, continue to be 
exercisable to the extent to which it was exercisable at the time of death 
for a period of 12 months from the date of such death or until the expiration 
of the stated term of such Stock Option, whichever period is the shorter.  In 
the event of termination of employment by reason of Disability, if an 
Incentive Stock Option is exercised after the expiration of the exercise 
periods that apply for purposes of Section 422 of the Code, such Stock Option 
will thereafter be treated as a Non-Qualified Stock Option.

     (h)  TERMINATION BY REASON OF RETIREMENT.  If an optionee's employment 
terminates by reason of Retirement, any Stock Option held by such optionee 
may thereafter be exercised by the optionee, to the extent it was exercisable 
at the time of termination, or on such accelerated basis as the Committee may

<PAGE>

determine, for a period of five years (or such shorter period as the 
Committee may specify in the option agreement) from the date of such 
termination of employment or until the expiration of the stated term of such 
Stock Option, whichever period is the shorter; provided, however, that if the 
optionee dies within such five-year period (or such shorter period), any 
unexercised Stock Option held by such optionee will, notwithstanding such 
five-year (or such shorter) period, continue to be exercisable to the extent 
to which it was exercisable at the time of death for a period of 12 months 
from the date of such death or until the expiration of the stated term of 
such Stock Option, whichever period is the shorter.  In the event of 
termination of employment by reason of Retirement, if an Incentive Stock 
Option is exercised after the expiration of the exercise periods that apply 
for purposes of Section 422 of the Code, such Stock Option will thereafter be 
treated as a Non-Qualified Stock Option.

     (i)  OTHER TERMINATION.  Unless otherwise determined by the Committee, 
if an optionee incurs a Termination of Employment for any reason other than 
death, Disability or Retirement or Cause, any Stock Option held by such 
optionee will thereupon terminate, except that such Stock Option, to the 
extent then exercisable, or subject to the provisions of Section 2(d) hereof, 
on such accelerated basis as the Committee may determine, may be exercised 
for the lesser of three months from the date of such Termination of 
Employment or the balance of such Stock Option's term; provided, however, 
that if the optionee dies within such three-month period, any unexercised 
Stock Option held by such optionee will, notwithstanding the expiration of 
such three-month period, continue to be exercisable to the extent to which it 
was exercisable at the time of death for a period of 12 months from the date 
of such death or until the expiration of the stated term of such Stock 
Option, whichever period is the shorter.  In the event of Termination of 
Employment, if an Incentive Stock Option is exercised after the expiration of 
the exercise periods that apply for purposes of Section 422 of the Code, such 
Stock Option will thereafter be treated as a Non-Qualified Stock Option.

     (j)  CASHING OUT OF STOCK OPTION.  On receipt of written notice of 
exercise, the Committee may elect to cash out all or part of the shares of 
Stock for which a Stock Option is being exercised by paying the optionee an 
amount, in cash or Stock, equal to the excess of the Fair Market Value of the 
Stock over the option price times the number of shares of Stock for which the 
Option is being exercised on the effective date of such cash-out.

     (k)  CHANGE IN CONTROL CASH-OUT.  Subject to Section 12(h), but 
notwithstanding any other provision of the Plan, during the 60-day period 
from and after a Change in Control (the "Exercise Period"), unless the 
Committee determines otherwise at the time of grant, an optionee will have 
the right, whether or not the Stock Option is fully exercisable and in lieu 
of the payment of the exercise price for the shares of Stock being purchased 
under

<PAGE>

the Stock Option and by giving notice to the Company, to elect (within 
the Exercise Period) to surrender all or part of the Stock Option to the 
Company and to receive cash, within 30 days of such notice, in an amount 
equal to the amount by which the Change in Control Price per share of Stock 
on the date of such election will exceed the exercise price per share of 
Stock under the Stock Option (the "Spread") multiplied by the number of 
shares of Stock granted under the Stock Option as to which the right granted 
under this Section 5(k) will have been exercised.

SECTION 6.     STOCK APPRECIATION RIGHTS.
     (a)  GRANT AND EXERCISE.  Stock Appreciation Rights may be granted in 
conjunction with all or part of any Stock Option granted under the Plan.  In 
the case of a Non-Qualified Stock Option, such rights may be granted either 
at or after the time of grant of such Stock Option.  In the case of an 
Incentive Stock Option, such rights may be granted only at the time of grant 
of such Stock Option.  A Stock Appreciation Right will terminate and no 
longer be exercisable upon the termination or exercise of the related Stock 
Option.

     A Stock Appreciation Right may be exercised by an optionee in accordance 
with Section 6(b) by surrendering the applicable portion of the related Stock 
Option in accordance with procedures established by the Committee.  Upon such 
exercise and surrender, the optionee will be entitled to receive an amount 
determined in the manner prescribed in Section 6(b).  Stock Options which 
have been so surrendered will no longer be exercisable to the extent the 
related Stock Appreciation Rights have been exercised.

     (b)  TERMS AND CONDITIONS.  Stock Appreciation Rights will be subject to 
such terms and conditions as will be determined by the Committee, including 
the following:

          (1)  Stock Appreciation Rights will be exercisable only at such 
     time or times and to the extent that the Stock Options to which they 
     relate are exercisable in accordance with the provisions of Section 5 and 
     this Section 6;

          (2)  Upon the exercise of a Stock Appreciation Right, an optionee 
     will be entitled to receive an amount in cash, shares of Stock or both 
     equal in value to the excess of the Fair Market Value of one share of 
     Stock as of the date of exercise over the option price per share 
     specified in the related Stock Option multiplied by the number of shares 
     in respect of which the Stock Appreciation Right has been exercised, with 
     the Committee having the right to determine the form of payment;

          (3)  Stock Appreciation Rights will be transferable only to 
     permitted transferees of the underlying Stock Option in accordance with 
     Section 5(e).

SECTION 7.     RESTRICTED STOCK.

<PAGE>

     (a)  ADMINISTRATION.  Shares of Restricted Stock may be awarded either 
alone or in addition to other Awards granted under the Plan.  The Committee 
will determine the individuals to whom and the time or times at which grants 
of Restricted Stock will be awarded, the number of shares to be awarded to 
any participant, the conditions for vesting, the time or times within which 
such Awards may be subject to forfeiture and any other terms and conditions 
of the Awards, in addition to those contained in Section 7(c).

     (b)  AWARDS AND CERTIFICATES.  Shares of Restricted Stock will be 
evidenced in such manner as the Committee may deem appropriate, including 
book-entry registration or issuance of one or more stock certificates.  
Except as otherwise set forth in a Restricted Stock Agreement, any 
certificate issued in respect of shares of Restricted Stock will be 
registered in the name of such participant and will bear an appropriate 
legend referring to the terms, conditions, and restrictions applicable to 
such Award, substantially in the following form:

     "The transferability of this certificate and the shares of stock
     represented hereby are subject to the terms and conditions (including
     forfeiture) of the 1997 Incentive Plan and a Restricted Stock Agreement. 
     Copies of such Plan and Agreement are on file at the offices of Viad Corp,
     Viad Tower, Phoenix, Arizona."

The Committee may require that the certificates evidencing such shares be 
held in custody by the Company until the restrictions thereon have lapsed and 
that, as a condition of any Award of Restricted Stock, the participant has 
delivered a stock power, endorsed in blank, relating to the Stock covered by 
such Award.

     (c)  TERMS AND CONDITIONS.  Shares of Restricted Stock will be subject 
to the following terms and conditions:

          (1)  The Committee may, prior to or at the time of grant, designate an
     Award of Restricted Stock as a Qualified Performance-Based Award, in which
     event it will condition the grant or vesting, as applicable, of such
     Restricted Stock upon the attainment of Performance Goals.  If the
     Committee does not designate an Award of Restricted Stock as a Qualified
     Performance-Based Award, it may also condition the grant or vesting thereof
     upon the attainment of Performance Goals or such other performance-based
     criteria as the Committee shall establish (such an Award, a
     "Performance-Based Restricted Stock Award").  Regardless of whether an
     Award of Restricted Stock is a Qualified Performance-Based Award or a
     Performance-Based Restricted Stock Award, the Committee may also condition
     the grant or vesting upon the continued service of the participant.  The
     provisions of Restricted Stock Awards (including the conditions for grant
     or vesting and any applicable Performance Goals) need not be the same with
     respect to each recipient.  The Committee may

<PAGE>

     at any time, in its sole discretion, subject to the provisions of Section 
     7(c)(10), accelerate or waive, in whole or in part, any of the foregoing 
     restrictions; provided, however, that in the case of Restricted Stock 
     that is a Qualified Performance-Based Award, the applicable Performance 
     Goals have been satisfied.

          (2)  Subject to the provisions of the Plan and the Restricted Stock
     Agreement referred to in Section 7(c)(8), during the period set by the
     Committee, commencing with  the date of such Award for which such
     participant's continued service is required (the "Restriction Period") and
     until the later of (A) the expiration of the Restriction Period and (B) the
     date the applicable Performance Goals (if any) are satisfied, the
     participant will not be permitted to sell, assign, transfer, pledge or
     otherwise encumber shares of Restricted Stock.

          (3)  Except as provided in this paragraph (3) and Sections 7(c)(1) and
     (2) and the Restricted Stock Agreement, the participant will have, with
     respect to the shares of Restricted Stock, all of the rights of a
     stockholder of the Company holding the class or series of Stock that is the
     subject of the Restricted Stock, including, if applicable, the right to
     vote the shares and the right to receive any dividends.  If so determined
     by the Committee in the applicable Restricted Stock Agreement and subject
     to Section 12(f) of the Plan, (A) dividends consisting of cash, stock or
     other property (other than Stock) on the class or series of Stock that is
     the subject of the Restricted Stock shall be automatically deferred and
     reinvested in additional Restricted Stock (in the case of stock or other
     property, based on the fair market value thereof, and the Fair Market Value
     of the Stock, in each case as of the record date for the dividend) held
     subject to the vesting of the underlying Restricted Stock, or held subject
     to meeting any Performance Goals applicable to the underlying Restricted
     Stock, and (B) dividends payable in Stock shall be paid in the form of
     Restricted Stock of the same class as the Stock with which such dividend
     was paid and shall be held subject to the vesting of the underlying
     Restricted Stock, or held subject to meeting any Performance Goals
     applicable to the underlying Restricted Stock.

          (4)  Except to the extent otherwise provided in the applicable
     Restricted Stock Agreement, Section 7(c)(1), 7(c)(2), 7(c)(5) or 9(a)(2),
     upon a participant's Termination of Employment for any reason during the
     Restriction Period or before any applicable Performance Goals are met, all
     shares still subject to restriction will be forfeited by the participant.

          (5)  Except to the extent otherwise provided in Section 9(a)(2) and
     Sections 7(c)(9) and (10), in the event that a

<PAGE>

     participant retires or such participant's employment is involuntarily 
     terminated (other than for Cause), the Committee will have the discretion 
     to waive in whole or in part any or all remaining restrictions (other 
     than, in the case of Restricted Stock which is a Qualified 
     Performance-Based Award, satisfaction of the applicable Performance Goals 
     unless the participant's employment is terminated by reason of death or 
     Disability) with respect to any or all of such participant's shares of 
     Restricted Stock.

          (6)  Except as otherwise provided herein or as required by law, if and
     when any applicable Performance Goals are satisfied and the Restriction
     Period expires without a prior forfeiture of the Restricted Stock,
     unlegended certificates for such shares will be delivered to the
     participant upon surrender of legended certificates.

          (7)  Awards of Restricted Stock, the vesting of which is not
     conditioned upon the attainment of Performance Goals or other
     performance-based criteria, is limited to twenty percent (20%) of the
     number of shares of Common Stock of the Corporation available for grant
     under the Plan in each calendar year.

          (8)  Each Award will be confirmed by, and be subject to the terms of,
     a Restricted Stock Agreement.

          (9)  Performance-Based Restricted Stock will be subject to a minimum
     one-year performance period and Restricted Stock which is not
     performance-based will be subject to a minimum three-year vesting period.

          (10) There will be no vesting acceleration, or waiver of forfeiture
     regarding any Award and any shares of Stock relating thereto, except in
     connection with a "change of control" of the Company, the sale of a
     subsidiary or majority-owned affiliate of the Company (and then only with
     respect to participants employed by each subsidiary or affiliate), the
     death or disability of a participant, or termination of employment of a
     participant.

SECTION 8.     PERFORMANCE-BASED AWARDS.
     (a)  ADMINISTRATION.  Performance-Based Awards may be awarded either 
alone or in addition to other Awards granted under the Plan.  Subject to the 
terms and conditions of the Plan, the Committee shall determine the officers 
and employees to whom and the time or times at which Performance-Based Awards 
will be awarded, the number or amount of Performance-Based Awards to be 
awarded to any participant, whether such Performance-Based Award shall be 
denominated in a number of shares of Stock, an amount of cash, or some 
combination thereof, the duration of the Award Cycle and any other terms and 
conditions of the Award, in addition to those contained in Section 8(b).

<PAGE>

     (b)  TERMS AND CONDITIONS.  Performance-Based Awards will be subject to 
the following terms and conditions:

          (1)  The Committee may, prior to or at the time of the grant,
     designate Performance-Based Awards as Qualified Performance-Based Awards,
     in which event it will condition the settlement thereof upon the attainment
     of Performance Goals.  If the Committee does not designate
     Performance-Based Awards as Qualified Performance-Based Awards, it may also
     condition the settlement thereof upon the attainment of Performance Goals
     or such other performance-based criteria as the Committee shall establish. 
     Regardless of whether Performance-Based Awards are Qualified
     Performance-Based Awards, the Committee may also condition the settlement
     thereof upon the continued service of the participant.  The provisions of
     such Performance-Based Awards (including without limitation any applicable
     Performance Goals) need not be the same with respect to each recipient. 
     Subject to the provisions of the Plan and the Performance-Based Award
     Agreement referred to in Section 8(b)(5), Performance-Based Awards may not
     be sold, assigned, transferred, pledged or otherwise encumbered during the
     Award Cycle. 

          (2)  Unless otherwise provided by the Committee (A) from time to time
     pursuant to the administration of particular Award programs under this
     Section 8, such as the Viad Corp Management Incentive Plan, the Viad Corp
     Performance Unit Incentive Plan or the Viad Corp Performance-Based Stock
     Plan or (B) in any agreement relating to an Award, and except as provided
     in Section 8(b)(3), upon a participant's Termination of Employment for any
     reason prior to the payment of an Award under this Section 8, all rights to
     receive cash or Stock in settlement of the Award shall be forfeited by the
     participant.

          (3)  In the event that a participant's employment is terminated (other
     than for Cause), or in the event a participant retires, the Committee shall
     have the discretion to waive, in whole or in part, any or all remaining
     payment limitations (other than, in the case of Awards that are Qualified
     Performance-Based Awards, satisfaction of the applicable Performance Goals
     unless the participant's employment is terminated by reason of death or
     Disability) with respect to any or all of such participant's Awards.

          (4)  At the expiration of the Award Cycle, the Committee will evaluate
     the Company's performance in light of any Performance Goals for such Award,
     and will determine the extent to which a Performance-Based Award granted to
     the participant has been earned, and the Committee will then cause to be
     delivered to the participant, as specified in the grant of such Award:  (A)
     a number of shares of Stock equal to the number of shares determined by the
     Committee to have been earned or (B) cash equal to the amount determined

<PAGE>

     by the Committee to have been earned or (C) a combination of shares of 
     Stock and cash if so specified in the Award.

          (5)  No Performance-Based Award may be assigned, transferred, or
     otherwise encumbered except, in the event of the death of a participant, by
     will or the laws of descent and distribution.

          (6)  Each Award will be confirmed by, and be subject to, the terms of
     a Performance-Based Award Agreement.

          (7)  Performance-Based Awards will be subject to a minimum one-year
     performance period.

SECTION 9.     CHANGE IN CONTROL PROVISIONS.
     (a)  IMPACT OF EVENT.  Notwithstanding any other provision of the Plan 
to the contrary, in the event of a Change in Control:

          (1)  Any Stock Options and Stock Appreciation Rights outstanding as of
     the date such Change in Control is determined to have occurred and not then
     exercisable and vested will become fully exercisable and vested to the full
     extent of the original grant;

          (2)  The restrictions and conditions to vesting applicable to any
     Restricted Stock will lapse, and such Restricted Stock will become free of
     all restrictions and become fully vested and transferable to the full
     extent of the original grant;

          (3)  Performance-Based Awards will be considered to be earned and
     payable to the extent, if any, and in an amount, if any, and otherwise, in
     accordance with the provisions of the agreement relating to such Awards.

     (b)  DEFINITION OF CHANGE IN CONTROL.  For purposes of the Plan, a 
"Change in Control" will mean the happening of any of the following events:

          (1)  An acquisition by any individual, entity or group (within the 
meaning of Section 13(d)(3) or 14(d)(2) of the Exchange Act) (a "Person") of 
beneficial ownership (within the meaning of Rule 13d-3 promulgated under the 
Exchange Act) of twenty percent (20%) or more of either (A) the then 
outstanding shares of common stock of the Company (the "Outstanding Company 
Common Stock") or (B) the combined voting power of the then outstanding 
voting securities of the Company entitled to vote generally in the election 
of directors (the "Outstanding Company Voting Securities"); excluding, 
however, the following: (i) any acquisition directly from the Company, other 
than an acquisition by virtue of the exercise of a conversion privilege 
unless the security being so converted was itself acquired directly from the 
Company, (ii) any acquisition by the Company, (iii) any acquisition by any 
employee benefit plan (or related trust)

<PAGE>

sponsored or maintained by the Company or any corporation controlled by the 
Company or (iv) any acquisition by any corporation pursuant to a transaction 
which complies with clauses (A), (B) and (C) of subsection (3) of this 
Section 9(b); or

          (2)  A change in the composition of the Board such that the 
individuals who, as of February 20, 1997, constitute the Board (such Board 
will be hereinafter referred to as the "Incumbent Board") cease for any 
reason to constitute at least a majority of the Board; provided, however, for 
purposes of this Section 9(b), that any individual who becomes a member of 
the Board subsequent to February 20, 1997, whose election, or nomination for 
election by the Company's stockholders, was approved by a vote of at least a 
majority of those individuals who are members of the Board and who were also 
members of the Incumbent Board (or deemed to be such pursuant to this 
proviso) will be considered as though such individual were a member of the 
Incumbent Board; but, provided further, that any such individual whose 
initial assumption of office occurs as a result of either an actual or 
threatened election contest (as such terms are used in Rule 14a-11 of 
Regulation 14A promulgated under the Exchange Act) or other actual or 
threatened solicitation of proxies or consents by or on behalf of a Person 
other than the Board will not be so considered as a member of the Incumbent 
Board; or

          (3)  The approval by the stockholders of the Company of a 
reorganization, merger or consolidation or sale or other disposition of all 
or substantially all of the assets of the Company ("Corporate Transaction") 
(or, if consummation of such Corporate Transaction is subject, at the time of 
such approval by stockholders, to the consent of any government or 
governmental agency, the earlier of the obtaining of such consent or the 
consummation of the Corporate Transaction); excluding, however, such a 
Corporate Transaction pursuant to which (A) all or substantially all of the 
individuals and entities who are the beneficial owners, respectively, of the 
Outstanding Company Common Stock and Outstanding Company Voting Securities 
immediately prior to such Corporate Transaction will beneficially own, 
directly or indirectly, more than sixty percent (60%) of, respectively, the 
outstanding shares of common stock, and the combined voting power of the then 
outstanding voting securities entitled to vote generally in the election of 
directors, as the case may be, of the corporation resulting from such 
Corporate Transaction (including, without limitation, a corporation which as 
a result of such transaction owns the Company or all or substantially all of 
the Company's assets either directly or through one or more subsidiaries) in 
substantially the same proportions as their ownership, immediately prior to 
such Corporate Transaction, of the Outstanding Company Common Stock and 
Outstanding Company Voting Securities, as the case may be, (B) no Person 
(other than the Company, any employee benefit plan (or related trust) of the 
Company or such corporation resulting from such Corporate Transaction) will 
beneficially own, directly or indirectly, twenty percent (20%) or more of, 
respectively, the

<PAGE>

outstanding shares of common stock of the corporation resulting from such 
Corporate Transaction or the combined voting power of the outstanding voting 
securities of such corporation entitled to vote generally in the election of 
directors except to the extent that such ownership existed prior to the 
Corporate Transaction and (C) individuals who were members of the Incumbent 
Board will constitute at least a majority of the members of the board of 
directors of the corporation resulting from such Corporate Transaction; or

          (4)  The approval by the stockholders of the Company of a complete 
liquidation or dissolution of the Company.

     (c)  CHANGE IN CONTROL PRICE.  For purposes of the Plan, "Change in 
Control Price" means the higher of (1) the highest reported sales price, 
regular way, of a share of Stock in any transaction reported on the New York 
Stock Exchange Composite Tape or other national exchange on which such shares 
are listed or on The Nasdaq Stock Market during the 60-day period prior to 
and including the date of a Change in Control or (2) if the Change in Control 
is the result of a tender or exchange offer or a Corporate Transaction, the 
highest price per share of Stock paid in such tender or exchange offer or 
Corporate Transaction; provided, however, that in the case of Incentive Stock 
Options and Stock Appreciation Rights relating to Incentive Stock Options, 
the Change in Control Price will be in all cases the Fair Market Value of the 
Stock on the date such Incentive Stock Option or Stock Appreciation Right is 
exercised.  To the extent that the consideration paid in any such transaction 
described above consists all or in part of securities or other non-cash 
consideration, the value of such securities or other non-cash consideration 
will be determined in the sole discretion of the Board.

SECTION 10.    TERM, AMENDMENT AND TERMINATION.
     The Plan will terminate May 31, 2007, but may be terminated sooner at 
any time by the Board, provided that no Incentive Stock Options shall be 
granted under the Plan after February 19, 2007.  Awards outstanding as of the 
date of any such termination will not be affected or impaired by the 
termination of the Plan.

     The Board may amend, alter, or discontinue the Plan, but no amendment, 
alteration or discontinuation will be made  which would (a) impair the rights 
of an optionee under a Stock Option or a recipient of a Stock Appreciation 
Right, Restricted Stock Award or Performance-Based Award theretofore granted 
without the optionee's or recipient's consent, except such an amendment which 
is necessary to cause any Award or transaction under the Plan to qualify, or 
to continue to qualify, for the exemption provided by Rule 16b-3, or (b) 
disqualify any Award or transaction under the Plan from the exemption 
provided by Rule 16b-3.  In addition, no such amendment may be made without 
the approval of the Company's stockholders to the extent such approval is 
required by law or agreement.

<PAGE>

     The Committee may amend the terms of any Stock Option or other Award 
theretofore granted, prospectively or retroactively, but no such amendment 
will (1) impair the rights of any holder without the holder's consent except 
such an amendment which is necessary to cause any Award or transaction under 
the Plan to qualify, or to continue to qualify, for the exemption provided by 
Rule 16b-3 or (2) amend any Qualified Performance-Based Award in such a way 
as to cause it to cease to qualify for the exemption set forth in Section 
162(m)(4)(C).  The Committee may also substitute new Stock Options for 
previously granted Stock Options, including previously granted Stock Options 
having higher option prices; provided, however, that the Committee may take 
such action only with respect to Stock Options representing not more than 10% 
of then outstanding Stock Options.

     Subject to the above provisions, the Board will have authority to amend 
the Plan to take into account changes in law and tax and accounting rules, as 
well as other developments and to grant Awards which qualify for beneficial 
treatment under such rules without stockholder approval.

SECTION 11.    UNFUNDED STATUS OF PLAN.
     It is presently intended that the Plan constitute an "unfunded" plan for 
incentive and deferred compensation.  The Committee may authorize the 
creation of trusts or other arrangements to meet the obligations created 
under the Plan to deliver Stock or make payments; provided, however, that, 
unless the Committee otherwise determines, the existence of such trusts or 
other arrangements is consistent with the "unfunded" status of the Plan.

SECTION 12.    GENERAL PROVISIONS.
     (a)  The Committee may require each person purchasing or receiving 
shares pursuant to an Award to represent to and agree with the Company in 
writing that such person is acquiring any shares without a view to the 
distribution thereof. The certificates for such shares may include any legend 
which the Committee deems appropriate to reflect any restrictions on transfer.

     All certificates for shares of Stock or other securities delivered under 
the Plan will be subject to such stock transfer orders and other restrictions 
as the Committee may deem advisable under the rules, regulations and other 
requirements of the Commission, any stock exchange upon which the Stock is 
then listed and any applicable federal or state securities law, and the 
Committee may cause a legend or legends to be put on any such certificates to 
make appropriate reference to such restrictions.

     Notwithstanding any other provision of the Plan or agreements made 
pursuant thereto, the Company shall not be required to issue or deliver any 
certificate or certificates for shares of Stock under the Plan prior to 
fulfillment of all of the following conditions:

<PAGE>

          (1)  Listing or approval for listing upon notice of issuance, of such
     shares on the New York Stock Exchange, Inc., or such other securities
     exchange as may at the time be the principal market for the Stock;

          (2)  Any registration or other qualification of such shares of the
     Company under any state or federal law or regulation, or the maintaining in
     effect of any such registration or other qualification which the Committee
     shall, in its absolute discretion upon the advice of counsel, deem
     necessary or advisable; and

          (3)  Obtaining any other consent, approval, or permit from any state
     or federal governmental agency which the Committee shall, in its absolute
     discretion after receiving the advice of counsel, determine to be necessary
     or advisable.

     (b)  Nothing contained in the Plan will prevent the Company or any 
subsidiary or Affiliate from adopting other or additional compensation 
arrangements for its employees.

     (c)  The adoption of the Plan will not confer upon any employee any 
right to continued employment nor will it interfere in any way with the right 
of the Company or any subsidiary or Affiliate to terminate the employment of 
any employee at any time.

     (d)  No later than the date as of which an amount first becomes 
includible in the gross income of the participant for Federal income tax 
purposes with respect to any Award under the Plan, the participant will pay 
to the Company, or make arrangements satisfactory to the Company regarding 
the payment of, any federal, state, local or foreign taxes of any kind 
required by law to be withheld with respect to such amount.  Unless otherwise 
determined by the Company, withholding obligations may be settled with Stock, 
including Stock that is part of the Award that gives rise to the withholding 
requirement.  The obligations of the Company under the Plan will be 
conditional on such payment or arrangements, and the Company and its 
Affiliates will, to the extent permitted by law, have the right to deduct any 
such taxes from any payment otherwise due to the participant.  The Committee 
may establish such procedures as it deems appropriate, including the making 
of irrevocable elections, for the settlement of withholding obligations with 
Stock.

     (e)  At the time of grant, the Committee may provide in connection with 
any grant made under the Plan that the shares of Stock received as a result 
of such grant will be subject to a right of first refusal pursuant to which 
the participant will be required to offer to the Company any shares that the 
participant wishes to sell at the then Fair Market Value of the Stock, 
subject to such other terms and conditions as the Committee may specify at 
the time of grant.

<PAGE>

     (f)  The reinvestment of dividends in additional Restricted Stock at the 
time of any dividend payment will only be permissible if sufficient shares of 
Stock are available under Section 3 for such reinvestment (taking into 
account then outstanding Stock Options and other Awards).

     (g)  The Committee will establish such procedures as it deems 
appropriate for a participant to designate a beneficiary to whom any amounts 
payable in the event of the participant's death are to be paid or by whom any 
rights of the participant, after the participant's death, may be exercised.

     (h)  Notwithstanding any other provision of the Plan or any agreement 
relating to any Award hereunder, if any right granted pursuant to this Plan 
would make a Change in Control transaction ineligible for 
pooling-of-interests-accounting under APB No. 16 that, but for the nature of 
such grant, would otherwise be eligible for such accounting treatment, the 
Committee will have the ability, in its sole discretion, to substitute for 
the cash payable pursuant to such grant Common Stock with a Fair Market Value 
equal to the cash that would otherwise be payable hereunder.

     (i)  The Plan and all Awards made and actions taken thereunder will be 
governed by and construed in accordance with the laws of the State of 
Delaware.

SECTION 13.    EFFECTIVE DATE OF PLAN.
     The Plan will be effective on the later of (a) the time it is approved 
by the Board and (b) the time certain provisions of the Plan are approved by 
stockholders for tax purposes.

SECTION 14.    DIRECTOR STOCK OPTIONS.
     (a)  Each director of the Company who is not otherwise an employee of 
the Company or any of its subsidiaries or Affiliates, will (1) on the date of 
his or her first election as a director of the Company (such initial grant 
being an "Initial Grant"), and (2) annually on the Monday preceding the 
second Tuesday of May, during such director's term (the "Annual Grant"), 
automatically be granted Non-Qualified Stock Options to purchase Common Stock 
having an exercise price per share of Common Stock equal to 100% of Fair 
Market Value per share of Common Stock at the date of grant of such 
Non-Qualified Stock Option.  The number of shares subject to each such 
Initial Grant, and each such Annual Grant, will be equal to the annual 
retainer fee in effect at the date of grant for non-employee directors of the 
Company divided by an amount equal to one-third (1/3) of the Fair Market 
Value of the Common Stock at the date of grant, rounded to the nearest 100 
shares.  A non-employee director who is first elected as a director of the 
Company during the course of a year (i.e., on a date other than the date of 
the Annual Grant) will, in addition to the Initial Grant, receive upon 
election a grant of Non-Qualified Stock Options prorated to reflect the 
number of months served in the initial year of service, with the number of 
shares

<PAGE>

of Common Stock subject to such Stock Option being equal to (1) the number of 
shares subject to the Initial Grant multiplied by (2) a fraction the 
numerator of which will be the number of months from the date of such 
election through the date of the next Annual Grant and the denominator of 
which will be twelve (12).

     (b)  An automatic director Stock Option will be granted hereunder only 
if as of each date of grant the director (1) is not otherwise an employee of 
the Company or any of its subsidiaries or Affiliates, (2) has not been an 
employee of the Company or any of its subsidiaries or Affiliates for any part 
of the preceding fiscal year, and (3) has served on the Board continuously 
since the commencement of his term.

     (c)  Except as expressly provided in this Section 14, any Stock Option 
granted hereunder will be subject to the terms and conditions of the Plan as 
if the grant were made pursuant to Section 5 hereof including, without 
limitation, the rights set forth in Section 5(j) hereof.


<PAGE>

                                                                   Exhibit 10.D
                                     VIAD CORP
                                          
                          ANNUAL MANAGEMENT INCENTIVE PLAN
                                          
                  PURSUANT TO THE VIAD 1997 OMNIBUS INCENTIVE PLAN
                                          
                             AS AMENDED MARCH 23, 1999

I.   PURPOSE:

     The purpose of the Viad Corp Management Incentive Plan (Plan) is to provide
     key executives of Viad Corp and its subsidiaries with an incentive to
     achieve goals as set forth under this Plan for each calendar year (Plan
     Year) for their respective companies and to provide effective management
     and leadership to that end.

II.  PHILOSOPHY:

     The Plan will provide key executives incentive bonuses based upon
     appropriately weighted pre-defined net income and other performance
     measurements.

III. SUBSIDIARIES, SUBSIDIARY GROUPS AND DIVISIONS:

     A.   Each subsidiary, subsidiary group, line of business or division listed
          below is a "Company" for the purposes of this Plan:
     
     NAME OF COMPANY

     Brewster Transport Company Limited
     Dobbs International Services, Inc. group
     Exhibitgroup/Giltspur group
     GES Exposition Services, Inc. group
     Recreation Division (ProDine) group
     Travelers Express Company, Inc. group
     
     Viad Corp may, by action if its Board of Directors or its Human Resources
     Committee, add or remove business units on the list of participant
     companies from time to time.


                                      1

<PAGE>

     B.   FUNDING LIMIT:
     
          A "funding limit" shall be established annually for each Company
          participant who has been designated an Executive Officer as defined
          under Section 16b of the Securities Exchange Act.  The funding limit
          shall be an amount determined by multiplying the actual net income of
          the Company for the Plan Year by the percent of such income approved
          by the Human Resources Committee of the Viad Corp Board of Directors
          (Committee) for such funding limit.  The subsidiary executive cannot
          be paid a larger bonus than the funding limit provided by this clause,
          but may be paid less in the discretion of the HR Committee based on
          the Performance Goals set forth below and other such factors which the
          HR Committee may consider.
     
     C.   PERFORMANCE GOALS:
     
          1.   NET INCOME:
          
               An appropriate "net income" target for the plan year for each
               Company will be recommended by the Chief Executive Officer of
               Viad Corp to the Committee for approval taking into account
               overall corporate objectives, historical income and Plan Year
               financial plan income (on the same basis as determined below)
               and, if appropriate, other circumstances.
          
               Net income to be used in calculating the bonus pool of each
               Company shall mean net income (after deducting charges against
               income for all incentives earned, including those earned under
               this Plan as detailed below) adjusted to appropriately exclude
               the effects of gains and losses from the sale or other
               disposition of capital assets other than vehicles.  There will be
               an addback to actual net income for any additional intercompany
               interest cost (net of tax) incurred during the year by a
               subsidiary as the result of any special dividend paid (in excess
               of 100% of net income for the year).  In addition, an addback to
               actual net income will be allowed for any increased cost to a
               subsidiary if there is an increase in the actual formula
               allocation of corporate overhead over amounts included in the
               Plan for the year.
          
               Special treatment of any other significant unusual or
               non-recurring items (for purposes of determining actual Plan Year
               net income) arising after a Company's targets are set


                                      2

<PAGE>

               may be recommended by the Chief Executive Officer of Viad Corp 
               to the Committee for approval, including, for example, 
               appropriate adjustment of net income target to reflect planned 
               effects of an acquisition approved after target has been set.  
               Other examples include extraordinary items, effects of a 
               change in accounting principles or a change in federal income 
               tax rates.
               
               Incentives to be paid under this Plan must be deducted from the
               subsidiary corporation's earnings by the end of the year.  Goals
               must be achieved after deducting from actual results all
               incentive compensation applicable to the year, including those
               incentives earned under this Plan.
          
          2.   VALUE ADDED MEASUREMENT:
          
               An appropriate "Value Added" target for the plan year for each
               Company will be recommended by the Chief Executive Officer of
               Viad Corp to the Committee for approval.  This measurement is
               intended to place increased emphasis on securing an adequate
               return to Viad on all capital employed in the business (e.g.,
               receivables, inventory, fixed assets, and goodwill).  Viad Value
               Added (VVA) compares net operating income to the return required
               on capital invested in the business.
               
               In calculating the bonus pool of each Company, VVA shall mean Net
               Operating Profit After Taxes (NOPAT is defined as sales minus
               operating expenses minus taxes) minus a Capital Charge calculated
               by multiplying a Cost of Capital times the actual Capital
               (Capital is defined as net working capital plus fixed capital). 
               Certain adjustments are necessary to determine NOPAT and Capital,
               or set forth in the VVA user guide.
               
          3.   OTHER PERFORMANCE MEASUREMENTS:
          
               An appropriate number of performance measurements other than net
               income and VVA will be established for each Company, to place
               increased emphasis on areas of importance to achieving overall
               corporate objectives, with the Chief Executive Officer of Viad to
               recommend to the HR committee the measures to be used and, at the
               end of the year, the level of achievement against each.  Measures
               which may be used include, but are not limited to:


                                      3

<PAGE>

                 1) Operating income margin growth*
                 2) Revenue growth*
                 3) Control/reduce workers compensation and liability 
                    claims/costs
                 4) Profitability per employee
                 5) Growth in funds for payment service
                    * Fully taxable equivalent basis (where appropriate)
               
          4.   ESTABLISHING TARGETS:
          
               The actual targets for net income, for VVA and for the categories
               of discretionary performance measurements to be employed will be
               established by the Committee no later than 90 days after the
               beginning of the Plan Year after receiving the recommendations of
               the Chief Executive Officer of Viad Corp.
               
     D.   PARTICIPANT ELIGIBILITY:
     
          The Committee will select the Executive Officers as defined under
          Section 16b of the Securities Exchange Act eligible for participation
          no later than 90 days after the beginning of the Plan Year.  Other
          personnel will be eligible for participation as designated by each
          Company President or Chief Executive Officer and recommended to the
          Chief Executive Officer of Viad Corp for approval, limited only to
          those executives who occupy a position in which they can significantly
          affect operating results as pre-defined by appropriate and consistent
          criteria, i.e., base salary not less than $49,000 per year, or base
          salary not less than 50% of the Company's Chief Executive Officer, or
          position not more than the third organizational level below the
          Company Chief Executive Officer or another applicable criteria.
     
          NOTE:  Individuals not qualifying under the criteria established for
          the Plan Year who were included in the previous year will be
          grandfathered (continue as qualified participants until retirement,
          reassignment, or termination of employment) if designated by the
          Company President or Chief Executive Officer, and approved by the
          Chief Executive Officer of Viad Corp.
     
     E.   TARGET BONUSES:
     
          Target bonuses will be approved by the Committee for each Executive
          Officer in writing within the following parameters no later than 90
          days after the beginning of the Plan Year and will be


                                      4

<PAGE>

          expressed as a percentage of salary paid during the year.  Target 
          bonuses for other eligible personnel will be established in writing 
          within the following parameters subject to approval by the Chief 
          Executive Officer of Viad Corp.
     
          Actual bonus awards will be dependent on Company performance versus
          the targets established.  A threshold performance will be required
          before any bonus award is earned under the net income goal.  Awards
          will also be capped when stretch performance levels are achieved.

<TABLE>
<CAPTION>

- ----------------------------------------------------------------------------------

                                                 As a Percentage of Salary
     Subsidiary Positions                 Threshold**     Target             Cap
- ----------------------------------------------------------------------------------
<S>                                          <C>            <C>            <C>
Chief Executive Officer/President*           22.5%          45%            80.325%
                                             20.0%          40%            71.4%

Executive Vice President-Senior Vice         20.0%          40%            71.4%
President, and Other Operating Executives

Vice Presidents*                             17.5%          35%            62.475%
                                             15.0%          30%            53.55%

Key Management Reporting to Officers*        12.5%          25%            44.625%
                                             10.0%          20%            35.7%

Staff Professionals*                         7.5%           15%            26.775%
                                             5.0%           10%            17.85%
- ----------------------------------------------------------------------------------
</TABLE>

*    Target Bonus, as determined by the Committee, is dependent upon 
       organization reporting relationships.
**   Reflects minimum achievement of both performance targets.  Threshold could
       be lower if minimum achievement of only one performance target is met.

     F.   BONUS POOL TARGET:
     
          1.   The "Bonus Pool Target" will be initially established no later
               than 90 days after the beginning of the Plan Year and will be
               adjusted to equal the sum of the target bonuses of all designated
               participants in each Company based upon actual Plan Year
               salaries, as outlined in paragraph D above, plus 15% for Special
               Achievement Awards.
          
          2.   The bonus pool will accrue ratably such that


                                      5

<PAGE>

               a)   on 60% of the sum of target bonuses:
               
                    (i)   no bonus will be earned if less than 90% of the net
                          income target is achieved;
                    
                    (ii)  50% (threshold) to 100% will be earned if 90% to 100%
                          of the net income target is achieved.
                    
                    (iii) 100% to 178.5% will be earned if 100% to 110% of the
                          net income target is achieved.
                    
               b)   on 30% of the sum of target bonuses:
               
                    (i)   No bonuses will be earned if less than 90% of the VVA
                          target is achieved;
               
                    (ii)  50% (threshold) to 100% will be earned if 90% to 100%
                          of the VVA target is achieved.

                    (iii) 100% to 178.5% (cap) will be earned if 100% to 110% of
                          the VVA target is achieved.
                          
                          Notwithstanding 2.a) i), ii) and iii) and 2.b) i), ii)
                          and iii), of this paragraph F, the ratable accrual of
                          the net income and VVA targets may be established for
                          threshold within the range of above 90%, up to and
                          including 95% and for maximum within the range of
                          below 110% down to 105%, for a Company as may be
                          designated by the Committee after considering the
                          recommendations of the Chief Executive Officer of Viad
                          Corp; however, the Committee may, when appropriate,
                          adjust such ranges upward or downward.
                    
                          Further, the bonus pool shall include any excess of
                          the funding limit established pursuant to paragraph B
                          for a Company's Executive Officer(s) over the amount
                          of bonus pool funds otherwise provided with respect to
                          such person(s) pursuant to 2a) and b) of this
                          Paragraph F. 
                          
               c)   on 10% of the sum of target bonuses:
               
                    (i)   No bonuses will be earned if achievement relating to
                          the other designated performance measurements is
                          considered unsatisfactory;


                                      6

<PAGE>

                    (ii)  50% (threshold) to 178.5% will be earned as determined
                          by the Committee after considering the recommendation
                          of the Chief Executive Officer of Viad of the level of
                          acceptable achievement relating to the other
                          designated performance measurements.
               
          3.   Bonus pool accruals not paid out shall not be carried forward to
               any succeeding year.
          
     G.   INDIVIDUAL BONUS AWARDS:
                    
          1.   Indicated bonus awards will be equal to the product of the target
               bonus percentage times the weighted average percentage of bonus
               pool accrued as determined in paragraph F above times the
               individual's actual base salary earnings during the Plan Year,
               subject to adjustments as follows:
          
               a)   discretionary upwards or downward adjustment of formula
                    bonus awards by the Committee after considering the
                    recommendation of the Company President or Chief Executive
                    Officer with the approval of the Chief Executive Officer of
                    Viad Corp for those executives not affected by Section
                    162(m) of the Internal Revenue Code, and
               
               b)   discretionary downward adjustment of awards by the Committee
                    for those executive officers affected by Section 162(m) of
                    the Internal Revenue Code, and
               
               c)   no individual award may exceed the individual's capped
                    target award or the funding limit with respect to Executive
                    Officers, and the aggregate recommended bonuses may not
                    exceed the bonus pool accrued for other than Special
                    Achievement Awards.
               
          2.   Bonuses awarded to the participating management staff of
               subsidiary groups may be paid from funds accrued based upon the
               target bonus for such participant(s) times the weighted average
               performance of the Companies in the subsidiary group, subject to
               adjustments as above.


                                      7

<PAGE>

IV.  VIAD CORP CORPORATE STAFF:
          
     A.   FUNDING LIMIT:
     
          A "funding limit" shall be established annually for each Corporate
          participant who has been designated an Executive Officer as defined
          under Section 16b of the Securities Exchange Act.  The funding limit
          will be an amount determined by multiplying the actual net income from
          continuing operations of the Corporation (as used in the income per
          share calculation described herein) for the Plan Year by the percent
          of such income approved by the Committee for such funding limit.  The
          executive cannot be paid a larger bonus than the funding limit
          provided by this clause, but may be paid less in the discretion of the
          Committee based on the Performance Goals set forth below and such
          other factors which the Committee may consider.
     
     B.   PERFORMANCE GOALS:
     
          1.   INCOME PER SHARE:
          
               An appropriate "income per share" from continuing operations
               target for Viad Corp will be recommended by the Chief Executive
               Officer of Viad Corp to the Committee for approval after
               considering historical income per share from continuing
               operations, Plan Year financial plan income, overall corporate
               objectives, and, if appropriate, other circumstances.
          
               Income per share from continuing operations is determined before
               extraordinary items, effects of changes in accounting principles
               or a change in federal income tax rates after the target has been
               set.  (For example, new FASB release on Accounting for
               Derivatives, to be effective for periods after December 15, 1999,
               which could be adopted earlier, but was not taken into account in
               setting 1999 target income per share.)  Reclassification of a
               major business unit to discontinued operations status after
               targets have been set would also require adjustment because of
               effect on continuing operations results.  While gains on
               disposition of a business would normally not be included in
               determining actual Plan Year net income or income per share, in
               the event of the sale of a subsidiary or major business unit, a
               portion of gain would be included equal to the difference between
               the sold unit's planned net income for the year and actual
               results to date of sale plus calculated interest savings on
               proceeds for the balance of the year, so that actual results are
               not penalized for selling a business.


                                      8

<PAGE>

               Incentives to be paid under this Plan must be deducted from the
               corporation's earnings by the end of the year.  Goals must be
               achieved after deducting from actual results all incentive
               compensation applicable to the year, including those incentives
               earned under this Plan.
          
          2.   VALUE ADDED MEASUREMENT:
          
               An appropriate "Value Added" target for the plan year for
               Corporate will be recommended by the Chief Executive Officer of
               Viad for approval by the Human Resources Committee.  This
               measurement is intended to place increased emphasis on securing
               an adequate return to Viad on all capital employed in the
               business (e.g., receivables, inventory, fixed assets, and
               goodwill).  Viad Value Added (VVA) compares operating income to
               the return required on capital invested in the business.
               
               In calculating the bonus pool for Corporate, VVA shall mean Net
               Operating Profit After Taxes (NOPAT is defined as sales minus
               operating expenses minus taxes) minus a Capital Charge calculated
               by multiplying a Cost of Capital times the actual Capital
               (Capital is defined as net working capital plus fixed capital). 
               Certain adjustments are necessary to determine NOPAT and Capital,
               as set forth in the VVA user guide.
               
          3.   OTHER PERFORMANCE MEASUREMENTS:
          
               An appropriate number of performance measurements other than
               income per share will be established for Corporate, with the
               Chief Executive Officer of Viad to recommend to the Human
               Resources Committee the level of achievement against each of the
               measures.
          
               The measures to be considered include, but are not limited to:
               
               1)   Reduction of investment in non-core assets
               2)   Management of 'legacy' liabilities of discontinued and/or
                    sold businesses (primarily for legal, self-insurance,
                    reinsurance and environmental matters)
               3)   Strategic positioning through effective portfolio management
               4)   Corporate center cost control
               5)   Through analysis and support, identify and help correct
                    problems in operating units


                                      9

<PAGE>

          4.   ESTABLISHING TARGETS:
          
               The actual targets for income per share, for VVA and for the
               performance measurements to be used will be established by the
               Committee no later than 90 days after the beginning of the Plan
               year after receiving the recommendations of the Chief Executive
               Officer of Viad Corp.
          
     C.   PARTICIPANT ELIGIBILITY:
     
          The Committee will select the Executive Officers as defined under
          Section 16b of the Securities Exchange Act eligible for participation
          no later than 90 days after the beginning of the Plan Year.  Other
          personnel will be eligible for participation as recommended by the
          appropriate staff Vice President and as approved by the Chief
          Executive Officer of Viad Corp, limited only to those executives who
          occupy a position in which they can significantly affect operating
          results as defined by the following criteria:
               
               a)   Salary grade 25 and above; and
               
               b)   Not more than Organizational Level Four below the Chief
                    Executive Officer.
               
          NOTE:  Individuals not qualifying under the criteria established for
          the Plan Year who were included in the previous year will be
          grandfathered (continue as qualified participants until retirement,
          reassignment, or termination of employment) if designated by the
          appropriate Vice President and approved by the Chief Executive Officer
          of Viad Corp.
     
     D.   TARGET BONUSES:
     
          Target bonuses will be approved by the Committee for each Executive
          Officer in writing within the following parameters no later than 90
          days after the beginning of the Plan Year and will be expressed as a
          percentage of salary.  Target bonuses for other eligible personnel
          will be established in writing within the following parameters subject
          to approval by the Chief Executive Officer of Viad Corp.
               
          Actual bonus awards will be dependent on Company performance versus
          the targets established.  A threshold performance will be required
          before any bonus award is earned under the income per share goal. 
          Awards also will be capped when stretch performance levels are
          achieved.


                                      10

<PAGE>

<TABLE>
<CAPTION>

- ----------------------------------------------------------------------------------

                                                 As a Percentage of Salary
     Corporate Positions                   Threshold**     Target          Cap
- ----------------------------------------------------------------------------------
<S>                                          <C>            <C>           <C>
     Chairman, President & Chief
     Executive Officer                       37.50%         75%           135.0%

     Senior Advisory Group                   22.50%         45%            76.5%

     Corporate Staff Officers                20.00%         40%            68.0%

     Staff Directors*                        17.50%         35%            59.5%
                                             15.00%         30%            51.0%
                                             12.50%         25%            42.5%
                                             10.00%         20%            34.0%
     
     Staff Professionals*                     7.50%         15%            25.5%
                                              5.00%         10%            17.0%
- ----------------------------------------------------------------------------------
</TABLE>
     
     *    Target Bonus, as determined by the Committee, is dependent upon
          Organization Reporting Relationships.
     **   Reflects minimum of achievement of both performance targets. 
          Threshold could be less if minimum achievement of only one performance
          target is met.
     
     E.   BONUS POOL TARGET:
     
          1.   The "Bonus Pool Target" will be established no later than 90 days
               after the beginning of the Plan year and will be adjusted to
               equal the sum of the target bonuses of all qualified participants
               based upon actual Plan Year base salaries, as outlined in
               paragraph C above, plus 15% for Special Achievement Awards.
     
          2.   The bonus pool will accrue ratably such that
     
               a)   on 60% of the sum of the target bonuses:
          
                    (i)   no bonus will be earned if less than 90% of income per
                          share target is achieved;
               
                    (ii)  50% to 100% will be earned if 90% to 100% of income
                          per share target is achieved; and

                    (iii) 100% to 170% (180% in the case of Chairman, President
                          and Chief Executive Officer) will be earned


                                      11

<PAGE>

                          if 100% to 110% of income per share target is 
                          achieved.

               
               b)   on 30% of the sum of target bonuses:
          
                    (i)   no bonus will be earned if less than 90% of the VVA
                          target is achieved;
          
                    (ii)  from 50% (threshold) to 100% will be earned if 90% to
                          100% of the VVA target is achieved.

                    (iii) 100% to 170% (180% in the case of Chairman, President
                          and Chief Executive Officer) (cap) will be earned if
                          100% to 110% of the VVA target is achieved.
          
                    provided no less than an amount equal to 12.5% of the actual
                    bonus accruals earned under section III of this Plan or any
                    Line of Business Incentive Plan established after 1984, for
                    participants under section III herein will be earned
                    hereunder, up to an aggregate maximum of 170% of Bonus Pool
                    Target and transferred by the companies covered in section
                    III, herein, to Viad Corp.  For purposes of this
                    determination only, the 178.5% upper limit shall not apply
                    on such actual bonus accrual calculations for subsidiaries,
                    subsidiary groups and divisions, and the calculation will
                    exclude the excess if any, of funding limit amounts over
                    bonus pool funds otherwise calculated under this provision.
               
               c)   on 10% of the sum of target bonuses:
          
                    (i)   no bonus will be earned if achievement relating to the
                          other designated performance measurements is
                          considered unsatisfactory;
          
                    (ii)  from 50% (threshold) to 170% (180% in the case of
                          Chairman, President and Chief Executive Officer) will
                          be earned as designated by the Committee after
                          considering the recommendation of the Chief Executive
                          Officer of Viad of the level of acceptable achievement
                          relating to the other designated performance measures


                                      12

<PAGE>

               d)   Notwithstanding 2.a) i), ii) and iii) and 2.b) i), ii) and
                    iii) of this paragraph E, the ratable accrual of the income
                    per share and VVA targets may be established for threshold
                    within the range of above 90% up to and including 95% and
                    for maximum within the range of below 110% down to 105% as
                    may be designated by the Committee; however, the Committee
                    may, when appropriate, adjust such ranges upward or
                    downward.  Further, the bonus pool shall include any excess
                    of the funding limit established pursuant to Paragraph B for
                    each Corporate Executive Officer over the amount of bonus
                    pool funds otherwise provided with respect to such persons
                    pursuant to 2 a) and b) of this Paragraph E.
          
          3.   Bonus pool accruals not paid out shall not be carried forward to
               any succeeding year.
     
     F.   INDIVIDUAL BONUS AWARDS:
     
          Indicated bonus awards will be equal to the product of the target
          bonus percentage times the weighted average percentage of bonus pool
          accrued as determined in paragraph D above times the individual's
          actual Plan Year base salary earnings, subject to adjustments as
          follows:
     
               a)   discretionary upward or downward adjustment of formula
                    awards by the Committee after considering the
                    recommendations of the Chief Executive Officer of Viad Corp
                    for those executives not affected by Section 162(m) of the
                    Internal Revenue Code.
          
               b)   discretionary downward adjustment of awards by the Committee
                    for those Executive Officers affected by Section 162(m) of
                    the Internal Revenue Code, and
          
               c)   no individual award may exceed the individual's capped
                    target award or the funding limit with respect to Executive
                    Officers and the aggregate recommended bonuses may not
                    exceed the bonus pool for other than Special Achievement
                    Awards.
          
V.    SPECIAL ACHIEVEMENT AWARDS:

      Special bonuses of up to 15% of base salary for exceptional performance 
      to employees (primarily exempt employees) who are not participants in 
      this Plan, including newly hired employees, may be recommended at the 
      discretion of the


                                      13

<PAGE>

      Chief Executive Officer to the Committee from the separate funds for 
      discretionary awards provided for under paragraphs III F and IV E.
      
VI.   APPROVAL AND DISTRIBUTION:

      The individual incentive bonus amounts and the terms of payment thereof
      will be fixed following the close of the Plan Year by the Committee.  Any
      award made under this Plan is subject to the approval of this Plan by the
      stockholders of Viad Corp.

VII.  COMPENSATION ADVISORY COMMITTEE:

      The Compensation Advisory Committee is appointed by the Chief Executive
      Officer of Viad Corp to assist the Committee in the implementation and
      administration of this Plan.  The Compensation Advisory Committee shall
      propose administrative guidelines to the Committee to govern
      interpretations of this Plan and to resolve ambiguities, if any, but the
      Compensation Advisory Committee will not have the power to terminate,
      alter, amend, or modify this Plan or any actions hereunder in any way at
      any time.
      
VIII. SPECIAL COMPENSATION STATUS:

      All bonuses paid under this Plan shall be deemed to be special
      compensation and, therefore, unless otherwise provided for in another plan
      or agreement, will not be included in determining the earnings of the
      recipients for the purposes of any pension, group insurance or other plan
      or agreement of a Company or of Viad Corp.  Participants in this Plan
      shall not be eligible for any contractual or other short-term (sales,
      productivity, etc.) incentive plan except in those cases where
      participation is weighted between this Plan and any such other short-term
      incentive plan.
      
IX.   DEFERRALS:

      Participants subject to taxation of income by the United States may submit
      to the Committee, prior to November 15 of the year in which the bonus is
      being earned a written request that all or a portion, but not less than a
      specified minimum, of their bonus awards to be determined, if any, be
      irrevocably deferred substantially in accordance with the terms and
      conditions of a deferred compensation plan approved by the Board of
      Directors of Viad Corp or, if applicable, one of its subsidiaries. 
      Participants subject to taxation of income by other jurisdictions may
      submit to the Committee a written request that all or a portion of their
      bonus awards be deferred in accordance with the terms and conditions of a
      plan which is adopted by the Board of Directors of a participant's
      Company.  Upon the receipt of any such request, the Committee thereunder
      shall determine whether


                                      14

<PAGE>

      such request should be honored in whole or part and shall forthwith 
      advise each participant of its determination on such request.










                                      15

<PAGE>

X.    PLAN TERMINATION:

      This plan shall continue in effect until such time as it may be canceled
      or otherwise terminated by action of the Board of Directors of Viad Corp
      and will not become effective with respect to any Company unless and until
      its Board of Directors adopts a specific plan for such Company.  While it
      is contemplated that incentive awards from the Plan will be made, the
      Board of Directors of Viad Corp, or any other Company hereunder, may
      terminate, amend, alter, or modify this Plan at any time and from time to
      time.  Participation in the Plan shall create not right to participate in
      any future year's Plan.

XI.   EMPLOYEE RIGHTS:

      No participant in this Plan shall be deemed to have a right to any part or
      share of this Plan.  This Plan does not create for any employee or
      participant any right to be retained in service by any Company, nor affect
      the right of any such Company to discharge any employee or participant
      from employment.  Except as provided for in administrative guidelines, a
      participant who is not an employee of  Viad Corp or one of its
      subsidiaries on the date bonuses are paid will not receive a bonus
      payment.

EFFECTIVE DATE:

      The Plan shall be effective January 1, 1997, provided however, that any
      award made under this Plan is subject to the approval of the Viad 1997
      Omnibus Incentive Plan by the stockholders of Viad Corp.








                                      16


<PAGE>

                                      VIAD CORP
                                                                   Exhibit 10.E
                                          
                          PERFORMANCE UNIT INCENTIVE PLAN
                                          
                  PURSUANT TO THE VIAD 1997 OMNIBUS INCENTIVE PLAN

                             AS AMENDED MARCH 23, 1999
1.   PURPOSE 

     The purpose of the Plan is to promote the long-term interests of the
     Corporation and its shareholders by providing a means for attracting and
     retaining designated key executives of the Corporation and its Affiliates
     through a system of cash rewards for the accomplishment of long-term
     predefined objectives.

2.   DEFINITIONS

     The following definitions are applicable to the Plan:

     "Affiliate" - Any "Parent Corporation" or "Subsidiary Corporation" of the
          Corporation as such terms are defined in Section 425(e) and (f), or
          the successor provisions, if any, respectively, of the Code (as
          defined herein).
     
     "Award" - The grant by the Committee of a Performance Unit or Units as
          provided in the Plan.
     
     "Board" - The Board of Directors of Viad Corp.
     
     "Code" - The Internal Revenue Code of 1986, as amended, or its successor
          general income tax law of the United States.
     
     "Committee" - The Human Resources Committee of the Board.
     
     "Corporation" - Viad Corp.
     
     "Participant" - Any executive of the Corporation or any of its Affiliates
          who is selected by the Committee to receive an Award.
     
     "Performance Period" - The period of time selected by the Committee for the
          purpose of determining performance goals and measuring the degree of
          accomplishment.  Generally, the Performance Period will be a period of
          three successive fiscal years of the Corporation.
     
     "Performance Unit Award" - An Award.
     
     "Plan" - The Performance Unit Incentive Plan of the Corporation.
     
     "Unit" - The basis for any Award under the Plan.


                                      1

<PAGE>

     
3.   ADMINISTRATION

     The Plan shall be administered by the Committee.  Except as limited by the
     express provisions of the Plan, the Committee shall have sole and complete
     authority and discretion to (i) select Participants and grant Awards; (ii)
     determine the number of Units to be subject to Awards generally, as well as
     to individual Awards granted under the Plan; iii) determine the targets
     that must be achieved in order for the Awards to be payable and the other
     terms and conditions upon which Awards shall be granted under the Plan;
     (iv) prescribe the form and terms of instruments evidencing such grants;
     and (v) establish from time to time regulations for the administration of
     the Plan, interpret the Plan, and make all determinations deemed necessary
     or advisable for the administration of the Plan.
     
4.   PERFORMANCE GOALS
     
     The Performance Unit Incentive Plan is intended to provide Participants
     with a substantial incentive to achieve or surpass two pre-defined
     long-range financial goals which have been selected because they are key
     factors (goals) in increasing shareholder value.  
     
     The first goal for each SUBSIDIARY Participant principally emphasizes
     growth in Average Three-Year Net Income.
     
     The first goal for CORPORATE Participants also emphasizes Growth in Average
     Three-Year Net Income but the target will be based on income per share from
     continuing operations, the most appropriate measure in increasing
     shareholder value.
     
     The second goal for CORPORATE and SUBSIDIARY Participants is a Viad Value
     Added (VVA) measure.
     
5.   DETERMINATION OF TARGETS

     A.   AVERAGE THREE-YEAR GROWTH IN SUBSIDIARY EARNINGS
     
          An appropriate average three-year net income target for the
          Performance Period for each Subsidiary Company will be established
          taking into account historical income, financial plan income for the
          Performance Period, overall Corporate objectives, and if appropriate,
          other circumstances.   An appropriate range of values above and below
          such target will then be selected to measure achievement above or
          below the target.
     
     B.   AVERAGE GROWTH IN THREE-YEAR VIAD INCOME PER SHARE


                                      2

<PAGE>

          An appropriate average three-year "Income Per Share" from continuing
          operations target for Viad Corp will be established after considering
          historical income per share from continuing operations, financial plan
          income for the Performance Period, overall Corporate objectives and,
          if appropriate, other circumstances.  An appropriate range of values
          above and below such target will then be selected to measure
          achievement above or below the target.
     
     C.   VALUE ADDED MEASUREMENT:
     
          The VVA measurement is intended to place increased emphasis on
          securing an adequate return to Viad on all capital employed in the
          business (e.g., receivables, inventory, fixed assets, and goodwill).
          VVA compares net operating income to the return required on capital
          invested in the business.
          
          In calculating the bonus pool of each Company, VVA shall mean Net
          Operating Profit After Taxes (NOPAT is defined as sales minus
          operating expenses minus taxes) minus a Capital Charge calculated by
          multiplying a Cost of Capital times the actual Capital (Capital is
          defined as net working capital plus fixed capital).  Certain
          adjustments are necessary to determine NOPAT and Capital, as set forth
          in the VVA user guide.
     
     D.   ESTABLISHING TARGETS
     
          The appropriate weighting of goals, targets, range of values above and
          below such targets and the Performance Period to be used as a basis
          for the measurement of performance for Awards under the Plan will be
          determined by the Committee no later than 90 days after the beginning
          of each new Performance Period during the life of the Plan, after
          giving consideration to the recommendations of the Chief Executive
          Officer of Viad Corp.  Performance Units will be earned based upon the
          degree of achievement of pre-defined targets over the Performance
          Period following the date of grant.  Earned Units can range, based on
          operating performance using an award range of values, from 0% to 200%
          of the target Units.
     
6.   OTHER PLAN PROVISIONS

     Subsidiary net income and Viad income per share from continuing operations
     are determined before extraordinary items, effects of changes in accounting
     principles or a change in federal income tax rates after the target has
     been set.  (For example, new FASB release on Accounting for Derivatives to
     be effective for periods after December 15, 1999 but not considered when
     targets were set).  Reclassification of a major business unit to
     discontinued operations status after targets have been set would also
     require adjustment because of effect on Viad continuing operations 
     results.  While gains on disposition of a business would normally not be


                                      3

<PAGE>

     included in determining income per share, in the event of the sale of a 
     subsidiary or major business unit, a portion of gain would be included 
     for the difference between the sold unit's planned net income for the 
     performance period and actual results to date of sale plus calculated 
     interest savings on proceeds for the balance of the performance period, 
     so that actual results are not penalized for selling a business.

     There will be an addback to actual net income for any additional
     intercompany interest cost (net of tax) incurred by a subsidiary as the
     result of any special dividend paid (in excess of 100% of net income for a
     year) during the applicable performance period.  In addition, an addback to
     actual net income will be allowed for any increased cost to a subsidiary
     for an increase in the formula allocation of corporate overhead over
     amounts included in the Plan/Forecast at the beginning of the applicable
     performance period.

     Incentives to be paid under this Plan must be deducted from the subsidiary
     corporation's and the Corporation's earnings during the Performance Period
     (generally in the third year, when the amounts to be paid can be reasonably
     estimated).  Goals must be achieved after deducting from actual results all
     incentive compensation applicable to such performance periods, including
     those incentives earned under this Plan.

7.   RANGE OF PERFORMANCE AWARDS
  
     The range of values for the Corporation's or a Subsidiary Company's net
     income or income per share performance and the VVA measurement is set at a
     minimum of 80% of target for threshold and capped at 120% of the target. 
     Notwithstanding the foregoing, targets may be established for threshold
     within the range of above 80% up to and including 95% and for maximum
     within the range of below 120% down to 105%, as may be designated by the
     Committee; however, the Committee may, when appropriate, adjust such ranges
     upward or downward.

     Performance Units will be earned based upon the degree of achievement of
     each of the pre-defined targets (net income or income per share and VVA)
     over the Performance Period following the date of grant.  A range of values
     will be established for the net income or income per share target (to carry
     a 70% weighting) and for the VVA measurement (to carry a 30% weighting).
     
8.   PARTICIPANT ELIGIBILITY

     Personnel will be eligible for participation as recommended by the Viad
     Corp, Chief Executive Officer for approval by the Committee no later than
     90 days after the beginning of each new Performance Period during the life
     of the Plan, limited only to those key executives who contribute in a
     substantial measure to the successful performance of the Corporation or its
     Affiliates.


                                      4

<PAGE>

     The Chief Executive Officer will recommend for approval by the Committee 
     which Affiliates among its Affiliates should be included in the Plan.










                                      5

<PAGE>

9.   AWARD DETERMINATION

     The number of Units to be awarded will be determined, generally, by
     multiplying a factor times the Participant's annual base salary in effect
     at the time the Award is granted and dividing the result by the average of
     the high and low of the Corporation's Common Stock on the date of approval
     of the grant by the Committee.  The Award factor will be recommended by the
     Chief Executive Officer of Viad Corp for approval by the Committee annually
     no later than 90 days after the beginning of each new performance period. 
     The Committee may adjust the number of Units awarded in its discretion.

10.  GENERAL TERMS AND CONDITIONS

     The Committee shall have full and complete authority and discretion, except
     as expressly limited by the Plan, to grant Units and to provide the terms
     and conditions (which need not be identical among Participants) thereof. 
     Without limiting the generality of the foregoing, the Committee may specify
     a Performance Period of not less than two years or not more than five
     years, rather than the three-year Performance Period provided for above,
     and such time period will be substituted as appropriate to properly effect
     the specified Performance Period.  No Participant or any person claiming
     under or through such person shall have any right or interest, whether
     vested or otherwise, in the Plan or in any Award thereunder, contingent or
     otherwise, unless and until all the terms, conditions, and provisions of
     the Plan and its approved administrative requirements that affect such
     Participant or such other person shall have been complied with.  Nothing
     contained in the Plan or its Administrative Guidelines shall (i) require
     the Corporation to segregate cash or other property on behalf of any
     Participant or (ii) affect the rights and power of the Corporation or its
     Affiliates to dismiss and/or discharge any Participant at any time.

     Any recapitalization, reclassification, stock split, stock dividend sale of
     assets, combination or merger not otherwise provided for herein which
     affects the outstanding shares of Common Stock of the Corporation or any
     other change in the capitalization of the Corporation affecting the Common
     Stock shall be appropriately adjusted for by the Committee or the Board,
     and any such adjustments shall be final, conclusive and binding.


11.  PAYMENTS OF AWARDS

     (a) Performance Unit Awards which may become payable under this Plan shall
     be calculated as determined by the Committee but any resulting Performance
     Unit Award payable shall be subject to the following calculation: each Unit
     payable shall be multiplied by the average of the daily means of the market
     prices of the Corporation's Common Stock during the ten trading day period
     beginning on the day following public announcement of the Corporation's
     year-end financial results following the Performance Period.  Distribution
     of the Award will be made within ninety (90) days


                                      6

<PAGE>

     following the close of the Performance Period.  For those Executive 
     Officers affected by Section 162(m) of the Internal Revenue Code, awards 
     will be subject to discretionary downward adjustment by the Committee.

     (b) Performance Unit Awards granted under this Plan shall be payable during
     the lifetime of the Participant to whom such Award was granted only to such
     Participant; and, except as provided in (d) and (e) of this Section 7, no
     such Award will be payable unless at the time of payment such Participant
     is an employee of and has continuously since the grant thereof been an
     employee of, the Corporation or an Affiliate.  Neither absence on leave, if
     approved by the Corporation, nor any transfer of employment between
     Affiliates or between an Affiliate and the Corporation shall be considered
     an interruption or termination of employment for purposes of this Plan.

     (c) Prior to the expiration of the Performance Period, all Participants
     will be provided an irrevocable option to defer all or a portion of any
     earned Performance Unit Award, if there be one but not less than $1,000, in
     written form as prescribed by the Board under the provisions of a deferred
     compensation plan for executives of the Corporation and its Affiliates, if
     one be adopted.

     (d) If a Participant to whom a Performance Unit Award was granted shall
     cease to be employed by the Corporation or its Affiliate for any reason
     (other than death, disability, or retirement) prior to the completion of
     any applicable Performance Period, said Performance Unit Award will be
     withdrawn and subsequent payment in any form at any time will not be made.

     (e) If a Participant to whom a Performance Unit Award was granted shall
     cease to be employed by the Corporation or its Affiliate due to early,
     normal, or deferred retirement, or in the event of the death or disability
     of the Participant, during the Performance Period stipulated in the
     Performance Unit Award, such Award shall be prorated for the period of time
     from date of grant to date of retirement, disability or death, as
     applicable, and become payable within ninety (90 days) following the close
     of the Performance Period to the Participant or the person to whom interest
     therein is transferred by will or by the laws of descent and distribution. 
     Performance Unit Awards shall be determined at the same time and in the
     same manner (except for applicable proration) as described in Section
     11(a).

     (f) There shall be deducted from all payment of Awards any taxes required
     to be withheld by any Federal, State, or local government and paid over to
     any such government in respect to any such payment.

12.  ASSIGNMENTS AND TRANSFERS
 
     No award to any Participant under the provisions of the Plan may be
     assigned, transferred, or otherwise encumbered except, in the event of
     death of a Participant, by will or the laws of descent and distribution.


                                      7

<PAGE>

13.  AMENDMENT OR TERMINATION

     The Board may amend, suspend, or terminate the Plan or any portion thereof
     at any time provided, however, that no such amendment, suspension, or
     termination shall invalidate the Awards already made to any Participant
     pursuant to the Plan, without his consent.

14.  EFFECTIVE DATE

     The Plan shall be effective January 1, 1997, provided however, that any
     Award made under this Plan is subject to the approval of the Viad 1997
     Omnibus Incentive Plan by the stockholders of Viad Corp.










                                      8


<PAGE>

                                                                   Exhibit 10.N

                                     AGREEMENT


     This Agreement ("Agreement") shall become effective April 1, 1999 
("Effective Date") between Viad Corp, a Delaware corporation ("Corporation"), 
and Richard C. Stephan ("Consultant").

     Whereas, Consultant will provide services to the Corporation under the 
terms of this Agreement; and

     Whereas, Consultant has elected to retire as an officer and employee of 
the Corporation and its subsidiaries and affiliates effective March 31, 1999;

     Now, therefore, Corporation and Consultant agree as follows:

1.   RETENTION AS CONSULTANT.  Corporation hereby retains Consultant during 
the term hereof.  Consultant hereby accepts such undertaking and commits his 
availability to perform the consulting services herein defined.  The Vice 
President-Controller of the Corporation or his designee ("Contact Person") 
shall be responsible for assigning work to Consultant.

2.   CONSULTING SERVICES.  Consultant shall perform the following services 
for the Corporation ("Services"):

     a)   Assist with quarterly closings;

     b)   Assist with year-end 1999 and 2000 closings;

     c)   Assist as needed on Special Projects (acquisitions, dispositions, 
          reorganizations, etc.); and

     d)   Serve as the Corporation's Representative with respect to the 
          Corporation's investment in the Diamondbacks baseball franchise.

     Contact Person shall coordinate with Consultant as to dates or times 
when Services are required, it being understood that five to seven full-time 
days will be required for each quarterly closing, ten to fourteen full-time 
days will be required for each year-end closing, and reasonable amounts of 
time will be required to provide other Services hereunder.

3.   OFFICE.  The Corporation, at its sole expense, shall provide reasonable 
support facilities to Consultant at Viad Tower, Phoenix, Arizona, including 
parking, access to and utilization of an office, and telephone and 
secretarial services.


                                      1

<PAGE>

4.   TERM.  The term of this Agreement shall commence April 1, 1999, for a 
two-year period expiring March 31, 2001, subject to earlier termination as 
provided in Section 10 ("Term").

5.   COMPENSATION AND OTHER MATTERS.  In consideration of the performance and 
observance by Consultant of his agreements hereunder, Corporation during the 
term of this Agreement shall:

     a)   Pay Consultant $70,000 per annum, payable pro rata on a monthly 
          basis in arrears;

     b)   Reimburse Consultant or pay directly for up to $5,000 per annum for 
          financial services provided to Consultant by AYCO; and

     c)   Provide continued coverage to Consultant under the Limited 
          Executive Medical Plan of the Corporation, such coverage to be 
          provided to Consultant at a cost equal to the COBRA premium 
          applicable to such coverage.  Normal COBRA period for such coverage 
          to begin at the termination of this Agreement for the statutory 
          period and thereafter retiree medical premiums and coverages under 
          the Viad Corp Medical Plan shall apply.  Equivalent coverage will be 
          provided in the event that COBRA is or becomes unavailable.

6.   EXPENSES.  Corporation shall reimburse Consultant for all reasonable, 
ordinary and necessary business expenses, including business travel, incurred 
by Consultant in the performance of Services hereunder, provided such 
expenses are substantiated and documented as may be required by Corporation.

7.   INDEPENDENT CONTRACTOR.  It is the intention of the parties hereto that 
Consultant shall be an independent contractor in the performance of Services 
hereunder, and that nothing herein contained shall be construed to be 
inconsistent with his status as an independent contractor.

     Consultant hereby resigns as an officer and employee of the Corporation 
effective March 31, 1999.  It is understood that the fees or any other 
amounts Corporation pays Consultant under this Agreement shall not be 
considered salary for pension or any other purposes, and Consultant will not 
be entitled to any of the other fringe and supplemental benefits of 
Corporation; that Corporation shall have no liability whatsoever to 
Consultant on account of this Agreement except payment of the amounts 
provided for hereunder; and that Corporation shall pay no employment-related 
withholding or other taxes or charges of any nature, nor be subject to 
liability for any torts or other wrongs committed by Consultant.


                                      2

<PAGE>

8.   CONSULTANT SKILLS.  Consultant shall devote his best efforts and skills 
to the performance of Services hereunder.  Consultant shall act in accordance 
with his own expertise, experience, manner and methods and shall not be 
subject to the supervision and control of employees or executives of the 
Corporation in the day-to-day exercise of his expertise or the application of 
his experience, or manner and methods of service; and Consultant shall comply 
with all applicable governmental laws, rules and regulations with reference 
to taxation and otherwise, provided, however, that nothing in this section 
shall be construed to relieve Consultant from any obligation to act in 
accordance with policies and procedures established by the Corporation with 
respect to its contractors generally, or in accordance with general 
instructions from the Corporation with respect to Consultant's assignments.

9.   COVENANTS AND RESTRICTIONS.  A material portion of the consideration to 
Consultant provided herein is intended as consideration for the following 
covenants and restrictions:

     9.1   While representing Corporation, its subsidiaries and affiliates 
     hereunder, Consultant shall make no representation in any way detrimental 
     to their interests, nor shall Consultant at any time hold himself out as 
     an agent, officer or employee of any of them for any purpose, including 
     reporting to any governmental authority, excepting pursuant to special 
     powers that may be granted from time to time by the chief executive 
     officer of the Corporation.

     9.2  Consultant agrees that during the Term and thereafter he will not
     disclose to others any of Corporation's, its subsidiaries' or affiliates'
     business information, including, without limitation, business plans or
     strategies, financial information, organization, budget, marketing
     expenditures, acquisitions, investigations, new products, customer or
     supplier lists (including price lists) or any information or data of a
     secret or confidential nature, unless and to the extent such information
     becomes publicly available or he is instructed by the chief executive
     officer of the Corporation to the contrary during the term of this
     Agreement.

     9.3  During the Term, Consultant shall not serve as an advisor, consultant,
     agent or employee of any entity engaged in competition with Corporation or
     any subsidiary or affiliate for which Consultant is performing or has
     performed services hereunder.

10.  TERMINATION.  Either party may terminate this Agreement prior to the 
expiration of the Term specified in Section 4 herein, for any reason or no 
reason, on sixty (60) days' prior written notice of such termination.


                                      3

<PAGE>

11.  EFFECT OF TERMINATION.  Upon termination of this Agreement, Corporation 
shall pay Consultant the portion of any fee or other compensation earned or 
accrued up to the date of termination, but shall not be obligated to pay any 
fee or other compensation in respect of any period after the date of 
termination.

12.  NOTICES.  All notices or other relevant communications to be given 
hereunder shall be in writing and shall be deemed to have been effectually 
given if delivered or mailed by certified, registered, express or similar 
method of mail, postage prepaid, addressed as follows:

To Consultant:      Richard C. Stephan
                    6121 North 34th Place
                    Paradise Valley, Arizona  85253

To Corporation:     Viad Corp
                    1850 North Central Avenue
                    Phoenix, Arizona  85077
                    Attn:  Vice President and General Counsel

or to such other person or address as either party may notify the other in 
writing.  The effective date of any such notice or communication shall be the 
date of mailing.

13.  ENTIRE AGREEMENT.  This Agreement constitutes the entire agreement and 
understandings of the parties hereto with respect to the Corporation's 
retention of Consultant to provide Services and supersedes any and all prior 
agreements and understandings, whether oral or written, relating to such 
Services.  This Agreement shall not be modified or amended except by written 
agreement signed by Consultant and by a duly authorized officer of 
Corporation.

14.  PARTIAL INVALIDITY.  The invalidity, by statute, court decision or 
otherwise, of any term or condition of this Agreement shall not affect the 
validity or enforceability or any other term or condition hereof.

15.  ASSIGNS.  This Agreement shall be binding upon and shall inure to the 
benefit of the successors and assigns of Corporation, whether by merger, 
consolidation, sale of shares or assets or operation of law, but shall not be 
assignable by Consultant.

16.  OTHER MATTERS.  This Agreement is entered into between Corporation and 
Consultant in connection with the retirement of Consultant as an officer and 
employee of the Corporation.  Notwithstanding anything to the contrary 
herein, it is agreed with respect to such retirement as follows:


                                      4

<PAGE>

     a)   RETIREMENT.  Consultant shall retire as an officer and employee of 
          the Corporation and its subsidiaries and affiliates effective March 
          31, 1999.

     b)   VACATION PAY.  Consultant shall be entitled to vacation pay earned 
          in 1998 for 1999 (five weeks) plus vacation pay earned in 1999 
          through the date of Consultant's retirement (one quarter of five 
          weeks) in accordance with normal policy of the Corporation, less 
          excess vacation days taken in 1998 and any vacation days taken in 
          1999.

     c)   PENSION.  Consultant shall receive his qualified pension benefit 
          under the Viad Corp Retirement Income Plan.  No additions, 
          reductions, offsets or withholdings shall be made with respect to 
          the Supplemental Pension Trust applicable to Consultant.

     d)   DISCLOSURE.  The retirement of Consultant as an officer and 
          employee of the Corporation shall be announced internally on or about 
          December 15, 1998.  No press release or other public announcement of 
          Consultant's retirement shall be made without the written consent of 
          Consultant and Corporation.

     By their signatures below, the parties hereto evidence their complete 
agreement as of December 4, 1998, to all the terms and conditions hereof.

     Signed this 4th day of December, 1998.

VIAD CORP                                  CONSULTANT



/s/ Peter J. Novak                         /s/ Richard C. Stephan
    ----------------------------------         ------------------
    Vice President and General Counsel










                                      5


<PAGE>

Viad Corp Selected Financial and Other Data


<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,                                          1998           1997           1996           1995           1994   
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                           <C>            <C>            <C>            <C>            <C>       
OPERATIONS (000 omitted)                                                                                                            
Revenues(1)                                                   $2,542,135     $2,417,470     $2,263,228     $1,976,745     $1,806,597
====================================================================================================================================
Income from continuing operations(2)                          $  150,640     $   97,794     $   69,071     $   70,781     $   61,173
Income (loss) from discontinued operations(3)                                                  (40,694)       (73,465)        79,138
Extraordinary charge for early retirement of debt                                (8,458)                                            
Cumulative effect of change in accounting principle(4)                                                        (13,875)              
- ------------------------------------------------------------------------------------------------------------------------------------
Net income (loss)                                             $  150,640     $   89,336     $   28,377     $  (16,559)    $  140,311
====================================================================================================================================
DILUTED INCOME PER COMMON SHARE (dollars)                                                                                           
Continuing operations(2)                                      $     1.52     $     1.03     $     0.74     $     0.79     $     0.69
Discontinued operations(3)                                                                       (0.44)         (0.83)          0.92
Extraordinary charge                                                              (0.09)                                            
Cumulative effect of change in accounting principle(4)                                                          (0.16)              
- ------------------------------------------------------------------------------------------------------------------------------------
Diluted net income (loss) per common share                    $     1.52     $     0.94     $     0.30     $    (0.20)    $     1.61
====================================================================================================================================
Average outstanding and potentially dilutive                                                                                        
  common shares (000 omitted)                                     98,367         93,786         91,339         88,479         86,507
====================================================================================================================================
BASIC INCOME PER COMMON SHARE (dollars)                                                                                             
Continuing operations(2)                                      $     1.58     $     1.06     $     0.76     $     0.80     $     0.71
Discontinued operations(3)                                                                       (0.45)         (0.84)          0.93
Extraordinary charge                                                              (0.09)
Cumulative effect of change in accounting principle(4)                                                          (0.16)
- ------------------------------------------------------------------------------------------------------------------------------------
Basic net income (loss) per common share                      $     1.58     $     0.97     $     0.31     $    (0.20)    $     1.64
====================================================================================================================================
Average outstanding common shares (000 omitted)                   94,382         90,804         88,814         86,543         84,861
====================================================================================================================================
Dividends declared per common share(5)                        $     0.32     $     0.32     $     0.48     $     0.62     $     0.59
====================================================================================================================================
FINANCIAL POSITION AT YEAR-END (000 omitted)                                                                                        
Total assets                                                  $4,802,772     $3,730,313     $3,453,312     $3,716,548     $3,228,083
Total debt(5)                                                    534,453        410,140        521,127        889,291        741,969
$4.75 Redeemable preferred stock                                   6,625          6,612          6,604          6,597          6,590
Common stock and other equity(5)                                 645,881        529,161        432,218        548,169        555,093
====================================================================================================================================
OTHER DATA                                                                                                                          
EBITDA (000 omitted)(1,6)                                     $  300,405     $  266,100     $  240,943     $  218,737     $  200,633
Debt-to-capital ratio(7)                                             45%            43%            54%            61%            57%
Market capitalization (000 omitted)(5)                        $2,882,567     $1,818,276     $1,478,256     $2,605,575     $1,825,178
Stockholders of record                                            37,960         52,953         69,772         63,925         55,241
====================================================================================================================================
</TABLE>

(1)  A Viad payment services subsidiary is investing increasing amounts in
     tax-exempt securities. On a fully taxable equivalent basis using a combined
     income tax rate of 39%, revenues and EBITDA would be higher by $39,309,000,
     $28,724,000, $21,489,000, $16,000,000 and $7,897,000 for 1998, 1997, 1996,
     1995 and 1994, respectively. 
(2)  Includes nonrecurring gains on sales of businesses of $32,855,000, or $0.33
     per diluted share ($0.34 per basic share) and a provision for payments
     previously received pursuant to patent infringement litigation of
     $6,917,000, or $0.07 per diluted and basic share in 1998; and a
     nonrecurring gain on the sale of Viad's interest in the Phoenix Suns of
     $19,025,000, or $0.21 per diluted and basic share, and nonrecurring
     spin-off costs and management transition expenses of $28,985,000, or $0.32
     per diluted and basic share, in 1996. See Note C of Notes to Consolidated
     Financial Statements. Excluding these items, diluted income per share was
     $1.26 in 1998 and $0.85 in 1996.
(3)  See Note D of Notes to Consolidated Financial Statements.
(4)  Initial application of SFAS No. 121, "Accounting for the Impairment of
     Long-Lived Assets and for Long-Lived Assets to Be Disposed Of."
(5)  The declines in dividends declared per common share in 1997 and 1996, as
     well as the decline in total debt, common stock and other equity and market
     capitalization in 1996, reflect the spin-off of the consumer products
     business to stockholders on August 15, 1996. 
(6)  EBITDA is defined as income from continuing operations before interest
     expense, income taxes, depreciation and amortization and the nonrecurring
     items described above. EBITDA data are presented as a measure of the
     ability to service debt, fund capital expenditures and finance growth. Such
     data should not be considered an alternative to net income, operating
     income, cash flows from operations or other operating or liquidity
     performance measures prescribed by generally accepted accounting
     principles. Cash expenditures for various long-term assets, interest
     expense and income taxes have been, and will be, incurred which are not
     reflected in the EBITDA presentations.
(7)  Debt-to-capital is defined as total debt divided by capital. Capital is
     defined as total debt plus minority interests, preferred stock and common
     stock and other equity.



<PAGE>

RESULTS OF OPERATIONS:

Viad Corp ("Viad") focuses on three principal service businesses: Payment
Services, Convention and Event Services and Airline Catering. 

Effective June 1, 1998, Viad acquired MoneyGram Payment Systems, Inc. 
("MoneyGram"), a provider of consumer money wire transfer services. 
MoneyGram's operations from the date of acquisition are included in Viad's 
Payment Services reportable segment.

During 1998, Viad continued to dispose of noncore businesses and assets in order
to concentrate on its core businesses. Effective April 1, 1998, Viad sold its
Aircraft Services International Group ("ASIG"), which conducted aircraft fueling
and ground-handling operations. On September 15, 1998, Viad sold its duty-free
and shipboard concessions business, Greyhound Leisure Services, Inc. ("GLSI").
As discussed further under "Recent Developments," Viad completed the sale of the
contract foodservice operations of Restaura, Inc. in late January 1999. ASIG's
and GLSI's operations are included in Viad's results through the respective sale
dates and, along with the results of the sold contract foodservice operations,
are reported under "Sold businesses" in the segment information presented in
Note Q of Notes to Consolidated Financial Statements. 

In early 1997, Viad finalized the sale of Premier Cruise Lines; in May 1997,
Viad sold its corporate headquarters building; and in October 1997, Viad
completed the sale of two small United Kingdom travel tour companies, with the
gain on sale recognized in 1998 after release of all related guarantees and
bonding.

During 1996, Viad spun off its consumer products business to stockholders and
disposed of its 68.5 percent ownership interest in its Canadian intercity bus
transportation business. See Note D of Notes to Consolidated Financial
Statements.

The following discussion and analysis should be read in conjunction with the
accompanying Consolidated Financial Statements, which include the accounts of
Viad and all of its subsidiaries. All per share figures discussed are stated on
the diluted basis.


1998 vs. 1997:

Revenues for 1998 were $2.54 billion compared with $2.42 billion in 1997. A Viad
payment services subsidiary continues to invest increasing amounts of its
growing money order and official check funds in tax-exempt securities. On a
fully taxable equivalent basis, and excluding the effects of the sold businesses
noted previously, revenues increased 16 percent.

Net income for 1998 was $150.6 million, or $1.52 per share. Excluding the gains
on sales of businesses of $32.9 million, or $0.33 per share, and the provision
for payments previously received pursuant to patent litigation of $6.9 million,
or $0.07 per share, income was $124.7 million, or $1.26 per share. See Note C of
Notes to Consolidated Financial Statements. Income before an extraordinary
charge for 1997 was $97.8 million, or $1.03 per share. Net income for 1997 was
$89.3 million, or $0.94 per share, after deducting the extraordinary charge of
$8.5 million, or $0.09 per share, for the early retirement of debt.

<TABLE>
<CAPTION>
(000 omitted, except per share data)              1998           1997
- -------------------------------------------------------------------------
<S>                                            <C>             <C>
INCOME BEFORE EXTRAORDINARY CHARGE (1997):
  BEFORE NONRECURRING ITEMS                    $ 124,702       $ 97,794
  Gains on sales of businesses                    32,855
  Provision for payments previously
    received pursuant to patent
    infringement litigation                       (6,917)
- -------------------------------------------------------------------------
  INCOME BEFORE EXTRAORDINARY CHARGE          $  150,640      $  97,794
=========================================================================
DILUTED INCOME PER COMMON SHARE
  BEFORE EXTRAORDINARY CHARGE:
  BEFORE NONRECURRING ITEMS                    $    1.26      $    1.03
  Gains on sales of businesses                      0.33
  Provision for payments previously
    received pursuant to patent
    infringement litigation                        (0.07)
- -------------------------------------------------------------------------
  INCOME PER COMMON SHARE
    BEFORE EXTRAORDINARY CHARGE                $    1.52      $    1.03
=========================================================================
</TABLE>

There were 4.6 million more average outstanding and potentially dilutive common
shares in 1998 than in 1997, due primarily to the acquisition of Game Financial
Corporation ("Game") in December 1997 (for approximately 2.6 million shares of
Viad stock), stock option exercises and the effects of a higher Viad stock price
on the calculation of additional common shares arising from unexercised stock
options. A stock repurchase program commenced in July 1998 to replace common
shares issued upon exercise of stock options and in connection with other stock
compensation plans.



<PAGE>

PAYMENT SERVICES. Revenues of the Payment Services segment were $391.8 million
in 1998 compared to $206.2 million in 1997. On the fully taxable equivalent
basis, 1998 revenues of the Payment Services segment would be higher by $39.3
million and $28.7 million in 1998 and 1997, respectively, resulting in an 84
percent segment revenue increase. Excluding the effects in 1998 and 1997 of the
patent litigation matter discussed in Note C of Notes to Consolidated Financial
Statements, net income increased $11.5 million, or 29 percent, in 1998. These
results were accomplished despite incremental costs to remediate key systems to
be Year 2000 compliant and were driven by continuing strong growth in
traditional Travelers Express money order and official check operations,
supplemented by Game and MoneyGram results.

CONVENTION AND EVENT SERVICES. Revenues of the Convention and Event Services
segment were $849.2 million in 1998, an increase of $21.7 million, or 3 percent,
from 1997 revenues of $827.5 million. GES Exposition Services ("GES")
concentrated on eliminating low-margin business during 1998, resulting in a
disproportionately low revenue increase. Net income for the segment increased
$7.6 million, or 22 percent, to $42.9 million in 1998 from $35.3 million in
1997. Both GES and Exhibitgroup/Giltspur had solid gains in net income due to
improved cost controls and higher margin business in 1998.

AIRLINE CATERING. Revenues for the Airline Catering segment were $892.0 million,
an increase of $89.7 million, or 11 percent, over 1997 revenues of $802.3
million. Net income was $37.0 million, an 11 percent increase over that of 1997.
These results were accomplished primarily as a result of new business added over
the past year, including the acquisition of a catering kitchen in Las Vegas in
the second quarter of 1998, and by strong airline traffic. Net income grew at
the same rate as revenues despite the start-up of new and replacement kitchens
and the effects of the Northwest Airlines strike in the third quarter of 1998,
as strong cash flow resulted in lower interest expense.

TRAVEL AND RECREATION SERVICES. The ongoing travel and recreation businesses
include the Canadian travel tour service subsidiary, which operates tours and
charters in the Canadian Rockies and engages in hotel operations and snocoach
tours of the Columbia Icefield; and the Recreation Division of Viad, which
operates concessions at America West Arena and Bank One Ballpark in Phoenix,
Arizona, and also operates, through a subsidiary, the historic lodges at Glacier
National Park. Revenues of the travel and recreation businesses increased $11.7
million, or 13 percent, to $103.0 million in 1998. The revenue increase resulted
primarily from the first year's operation of concessions at Bank One Ballpark,
home of the new Arizona Diamondbacks major league baseball franchise, partially
offset by a decline in Japanese and other Asian tourism into Canada. Net income
for the travel and recreation businesses was $9.5 million, an increase of $1.7
million, or 21 percent, over that of 1997, primarily from the addition of the
Bank One Ballpark operation as well as improved cost controls.

SOLD BUSINESSES. As noted previously, the sold businesses include the results of
ASIG, GLSI, the Restaura contract foodservice operations, and the United Kingdom
travel and tour companies, Jetsave and Crystal Holidays. Revenues of the sold
businesses were $306.1 million in 1998 compared to $490.2 million in 1997. Net
income of the sold businesses was $9.2 million in 1998 compared to $18.4 million
in 1997.

CORPORATE ACTIVITIES, NET. These expenses decreased $7.4 million from 1997 to
1998. In addition to ongoing cost reduction efforts, Viad began charging its
operating companies an increased allocation of corporate expenses in 1998.

INTEREST EXPENSE. Interest expense decreased from $48.7 million in 1997 to $40.8
million in 1998. Interest expense from new borrowings for the June 1998
acquisition of MoneyGram was more than offset by the effects of repayment of
debt and termination of related interest rate swap agreements with proceeds from
the sales of noncore assets and businesses in 1997 and 1998. 

INCOME TAXES. Excluding the effect of nonrecurring items, the 1998 effective tax
rate was 28.2 percent, down from 29.6 percent in 1997. The relatively low
effective tax rate is primarily attributable to increased tax-exempt investment
income. 
<PAGE>

1997 vs. 1996:

Revenues for 1997 were $2.42 billion compared with $2.26 billion in 1996. On a
fully taxable equivalent basis, and excluding businesses sold, revenues rose 9
percent.

Income from continuing operations was $97.8 million, or $1.03 per share, in
1997. Before nonrecurring items, 1996 income from continuing operations was
$79.0 million, or $0.85 per share. After a nonrecurring gain on the sale of
Viad's interest in the Phoenix Suns of $19.0 million, or $0.21 per share, and
nonrecurring spin-off costs and management transition expenses of $29.0 million,
or $0.32 per share, 1996 income from continuing operations was $69.1 million, or
$0.74 per share.

Viad reported 1997 net income of $89.3 million, or $0.94 per share, compared to
$28.4 million, or $0.30 per share, in 1996. The 1997 net income is after
deducting an extraordinary charge of $8.5 million, or $0.09 per share, for early
retirement of debt. The 1996 net income is after deducting a loss from
discontinued operations of $40.7 million, or $0.44 per share. Discontinued
operations included the consumer products, Canadian intercity bus transportation
and cruise line businesses. See Note D of Notes to Consolidated Financial
Statements.

PAYMENT SERVICES. Revenues of the Payment Services companies were $206.2 
million in 1997, up $36.2 million over those of 1996. On the fully taxable 
equivalent basis, revenues would be higher by $28.7 million and $21.5 million 
in 1997 and 1996, respectively, resulting in a 23 percent segment revenue 
increase. Net income increased $7.2 million, or 21 percent. The growth over 
1996 was due to an increase in money order and official check volume, as well 
as business generated from several smaller acquisitions made in 1997. The 
acquisition of Game was completed in December 1997 but had little impact on 
1997 results.

CONVENTION AND EVENT SERVICES. Revenues of the Convention and Event Services 
segment were $827.5 million, an increase of $53.5 million, or 7 percent, over 
1996 revenues of $774.0 million. Included in 1996 were nonrecurring revenues 
from the Atlanta Olympic Games and the Democratic National Convention. Net 
income increased $3.9 million, or 13 percent, as a result of efficiencies 
from the consolidation of Exhibitgroup/Giltspur facilities, better margins 
from building exhibits, and improved show management cost controls at GES.

AIRLINE CATERING. Revenues of the Airline Catering segment were $802.3 million,
an increase of $68.1 million, or 9 percent, over 1996 revenues of $734.2
million. On a fully comparable basis, the revenue increase was 7 percent, as
reported 1996 revenues did not include two catering kitchens which had only been
50 percent owned in 1996 but were wholly owned in 1997. Net income increased
$2.3 million, or 7 percent, over 1996. Catering revenues and net income
increased primarily as a result of new business added during 1997, including the
acquisition of a flight kitchen in Miami and expansion of its American Airlines
business to Miami and five other new cities, which was phased in beginning in
the 1997 second quarter. 

TRAVEL AND RECREATION SERVICES. Revenues and net income of the travel and
recreation businesses decreased $100,000 and $200,000, respectively, from 1996
to 1997, as a decline in Japanese tourism into Canada in the second half of 1997
was mostly offset by increased concession business at America West Arena, due to
having a full year of Phoenix Coyotes hockey games in 1997 compared to calendar
year 1996's initial (September through December) hockey schedule. 

SOLD BUSINESSES. Revenues of the sold businesses described above decreased $3.4
million from 1996 to 1997, while net income from the sold businesses increased
$2.2 million over the same period, as Restaura's results recovered from 1996's
General Motors strike activity. 

CORPORATE ACTIVITIES, NET. These expenses decreased $3.8 million in 1997 from
those in 1996, primarily as a result of cost reduction efforts.

INTEREST EXPENSE. Interest expense in 1997 decreased $4.4 million from that of
1996. Viad repurchased $58.4 million par value of its 10.5 percent subordinated
debentures at a premium in March 1997, resulting in the extraordinary charge for
early retirement of debt and lower ongoing interest expense. In addition,
proceeds from the sales of noncore assets and businesses resulted in lower debt
levels and reduced interest expense.

INCOME TAXES. The 1997 effective tax rate was 29.6 percent. Excluding the 
effect of nonrecurring items, the 1996 effective tax rate was 30.4 percent. 
The reduction in the effective tax rate results primarily from the increased 
tax-exempt investment income.
<PAGE>

LIQUIDITY AND CAPITAL RESOURCES:

Proceeds from the previously discussed sales of noncore assets and businesses 
in 1997 and 1998 were used to repay short-term borrowings and, in 1998, to 
terminate certain related interest rate swap agreements, resulting in lower 
ongoing interest expense.

In mid-1998, Viad completed its cash tender offer for MoneyGram at $17.35 per
share, for a total acquisition cost of approximately $286.5 million. The
acquisition was financed with cash and short-term borrowings supported by Viad's
long-term revolving bank credit agreement.

Viad's total debt at December 31, 1998, was $534.5 million compared with $410.1
million at December 31, 1997. The debt-to-capital ratio at December 31, 1998,
was 0.45 to 1, up slightly from 0.43 to 1 at December 31, 1997. Capital is
defined as total debt plus minority interests, preferred stock and common stock
and other equity.

Under a Shelf Registration filed in 1994 with the Securities and Exchange
Commission, Viad can issue up to an aggregate $500 million of debt and equity
securities. No securities have yet been issued under the program.

With respect to working capital, in order to minimize the effects of borrowing
costs on earnings, Viad strives to maintain current assets (principally cash,
inventories and receivables) at the lowest practicable levels while at the same
time taking advantage of the payment terms offered by trade creditors and
obtaining advance deposits from customers for certain projects and services.
These efforts notwithstanding, working capital requirements fluctuate
significantly from seasonal factors as well as changes in levels of receivables
and inventories caused by numerous business factors.

Viad satisfies a portion of its working capital and other financing 
requirements with short-term borrowings (through commercial paper, bank note 
programs and bank lines of credit) and the sale of trade accounts receivable. 
As discussed in Note I of Notes to Consolidated Financial Statements, 
short-term borrowings are supported by a $300 million long-term revolving 
bank credit agreement.

As discussed in Note O of Notes to Consolidated Financial Statements, Viad has
an agreement to sell up to $75 million of trade accounts receivable under which
the purchaser has agreed to invest collected amounts in new purchases on a
revolving basis. The accounts receivable sold totaled $75 million at December
31, 1998. The agreement expires in August 1999 but is expected to be extended
annually.

During July 1998, Viad announced a stock repurchase program for the purpose of
replacing common shares issued upon exercise of stock options and in connection
with other stock compensation plans, with the intended effect of reducing
dilution caused by the issuance of such shares. In 1998, a total of 909,000
shares were purchased under the program for $23 million. Total proceeds received
from the issuances of treasury stock related to stock option exercises in 1998
were $17 million.

Capital spending has been reduced by obtaining, where appropriate, equipment 
and other property under operating leases. Viad's capital asset needs and 
working capital requirements are expected to be financed primarily with 
internally generated funds.

Cash flows from operations, trade accounts receivable sales and proceeds from
the sales of noncore businesses and assets during the past three years have
generally been sufficient to fund capital expenditures, purchase businesses and
pay cash dividends to stockholders. Viad expects these trends to continue, with
operating cash flows and, to a lesser extent, proceeds from the sale of noncore
businesses and assets generally being sufficient to finance its business. Should
financing requirements exceed such sources of funds, Viad believes it has
adequate external financing sources available, including Viad's $300 million
long-term revolving bank credit agreement and its $500 million Shelf
Registration, to cover any such shortfall.

EBITDA is a measure of Viad's ability to service debt, fund capital expenditures
and finance growth, and should be considered in addition to, but not as a
substitute for, other measures of financial performance reported in accordance
with generally accepted accounting principles. EBITDA, defined as income from
continuing operations before interest expense, income taxes, depreciation and
amortization and nonrecurring items and including the fully taxable equivalent
adjustment, increased 15 percent to $340 million in 1998, while EBITDA in 1997
increased 12 percent to $295 million.
<PAGE>

Viad's payment service operations generate funds from the sale of money orders
and other payment instruments (classified as "Payment service obligations"). The
proceeds of such sales are invested by a payment services subsidiary, in
accordance with applicable state laws, in high-quality, readily liquid debt
instruments (classified, along with cash on hand and cash in transit from
agents, as "Funds, agents' receivables and current maturities of investments
restricted for payment service obligations"), which before consolidating
eliminations included investment-grade commercial paper issued by Viad and
supported along with the rest of Viad's outstanding commercial paper by a credit
commitment under a long-term revolving bank credit agreement, as described in
Note I of Notes to Consolidated Financial Statements; and in a portfolio of
longer-term high-quality investments (approximately 99 percent of the
investments at December 31, 1998, have ratings of A- or higher or are
collateralized by federal agency securities), including federal, state and
municipal obligations, asset-backed securities and corporate debt securities
(classified as "Investments restricted for payment service obligations"). These
investments are restricted by state regulatory agencies for use by the payment
services subsidiary to satisfy the liability to pay, upon presentment, the face
amount of such payment service obligations. Accordingly such restricted assets
are not available to satisfy working capital or other financing requirements of
Viad. Fluctuations in the balances of payment service assets and obligations
result from varying levels of sales of money orders and other payment
instruments, the timing of the collections of agents' receivables and the timing
of the presentment of such instruments.

In September 1997, Viad's payment services subsidiary entered into a 
five-year agreement to sell, on a periodic basis, undivided percentage 
ownership interests in certain receivables in an amount not to exceed $250 
million. In June 1998, the maximum amount to be sold under the agreement was 
increased to $400 million, and the expiration date was extended to June 30, 
2003. Items in the program include receivables from bill payment and money 
order agents. The receivables are sold in order to accelerate payment 
services' cash flow for investments in admissible securities.

As discussed in Note J of Notes to Consolidated Financial Statements, Viad sold
treasury stock in 1992 to Viad's Employee Equity Trust (the "Trust") for a $200
million promissory note. This Trust is being used to fund certain existing
employee compensation and benefit plans over the scheduled 15-year term of the
Trust. For financial reporting purposes, the Trust is consolidated with Viad.
The fair market value of the shares held by the Trust, representing unearned
employee benefits, was recorded as a deduction from common stock and other
equity, and is reduced as employee benefits are funded. At December 31, 1998, a
total of 4,495,736 shares remained in the Trust and were available to fund
future benefit obligations. 

As indicated in Note M of Notes to Consolidated Financial Statements, Viad has
certain unfunded pension and other postretirement benefit plans that require
payments over extended periods of time. Such future benefit payments are not
expected to materially affect Viad's liquidity.

As of December 31, 1998, Viad has recorded U.S. deferred income tax assets
totaling $109 million, which Viad believes to be fully realizable in future
years. The realization of such benefits will require average annual taxable
income over the next 15 years (the current Federal net operating loss
carryforward period) of approximately $21 million. Viad's average U.S. pretax
income from continuing operations, exclusive of nondeductible goodwill
amortization and minority interests, over the past three years has been $146
million. Furthermore, $48 million of the deferred income tax benefits relate to
unfunded pension, compensation and other employee benefits which will become
deductible for income tax purposes as paid, which will occur over extended
periods of time. 

Viad is subject to various environmental laws and regulations of the United
States as well as of the states and other countries in whose jurisdictions Viad
has or had operations and is subject to certain international agreements. As is
the case with many companies, Viad faces exposure to actual or potential claims
and lawsuits involving environmental matters. Although Viad is a party to
certain environmental disputes, Viad believes that any liabilities resulting
therefrom, after taking into consideration amounts already provided for,
exclusive of any potential insurance recovery, should not have a material effect
on Viad's financial position or results of operations.



<PAGE>

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK:

Viad's primary market risk exposure is interest rate risk.

As discussed in Notes A and F of Notes to Consolidated Financial Statements,
Viad's portfolio of investment securities arises primarily from the sale of
payment instruments (principally money orders and official checks) by a Viad
payment services subsidiary. The proceeds of such sales are invested in
permissible securities (primarily debt instruments), in accordance with
applicable state laws, pending the settlement, upon presentment, of the payment
instrument obligations. Although Viad's investment portfolio exposes Viad to
certain credit risks, Viad believes the high quality of its investments reduces
this risk substantially (approximately 99 percent of the investments at December
31, 1998, have ratings of A- or higher or are collateralized by federal agency
securities).

As discussed in Note O of Notes to Consolidated Financial Statements,
derivatives are used as part of Viad's risk management strategy to manage
exposure to fluctuations in short-term interest rates. Derivatives are not used
for speculative purposes. 

A portion of Viad's payment services business involves the payment of
commissions to selling agents of its official check program. A Viad payment
services subsidiary has also entered into agreements to sell receivables from
its bill payment and money order agents. The commissions and expense of selling
receivables are computed based on short-term variable interest rates, and thus
Viad is subject to risk arising from changes in such rates. Viad has hedged a
substantial portion of this risk through the purchase of swap agreements which
convert the variable rate payments to a fixed rate.  

Viad is also exposed to short-term interest rate risk on certain of its debt
obligations and trade accounts receivable sales. Viad currently does not use
derivative financial instruments to hedge cash flows for such obligations. 

A 10 percent proportionate increase (decrease) in short-term interest rates in
1999, as compared to the average level of interest rates in 1998, would result
in an increase (decrease) in pre-tax income of approximately $900,000. This
estimate takes into consideration expected investment positions, commissions
paid to selling agents, growth in new business, agents' receivable sales and the
effects of the swap agreements. The estimate also assumes that the borrowing
level and trade accounts receivable sales levels subject to fluctuating interest
rates will approximate 1998 levels.

READINESS FOR THE YEAR 2000:

Viad is continuing the implementation of initiatives necessary to make its
systems, products and infrastructure "Year 2000" compliant on a timely basis,
including replacing and/or updating certain systems. Internal initiatives to
address Year 2000 compliance within each business unit have been broken down
into various phases, including the following:

1.   Identification of business systems and applications subject to Year 2000
     risk;

2.   Assessment of such business systems and applications to determine the
     appropriate method of correcting Year 2000 problems;

3.   Implementation of corrective measures to bring systems and applications to
     Year 2000 compliance;

4.   Testing and maintaining Year 2000 compliance.

Although no assurances can be made, Viad believes that it has identified all
material systems and applications that are subject to Year 2000 risk and has
either achieved Year 2000 compliance or initiated the implementation of plans to
achieve timely Year 2000 compliance for such systems. A significant portion of
Viad's Year 2000 initiatives have been finished with the remainder in various
stages of completion. Viad's entire Year 2000 project is expected to be
completed by mid-1999.  Incremental costs (primarily for software consultants
and outside programming help) necessary to bring systems and applications into
Year 2000 compliance are being expensed as incurred.  Viad currently estimates
that the incremental cost of its Year 2000 projects will total approximately
$13.5 million, of which approximately 60 percent and 10 percent was expensed in
1998 and 1997, respectively.  A substantial portion of the aggregate Year 2000
cost estimate pertains to efforts at Viad's payment services operations, where
remediation of several key systems has already been completed, with the
remaining systems scheduled for completion by the end of 1999's first

<PAGE>

quarter. The Year 2000 costs are exclusive of costs which would have been 
incurred as part of normal systems and application replacements and/or 
upgrades to meet current and future business needs. Viad continues to monitor 
and evaluate the additional efforts and costs associated with the Year 2000 
initiative. 

Viad is also communicating with key vendors, service providers, customers and 
other third parties with whom business is conducted to determine the nature 
of any impact of Year 2000 issues on Viad.  While Viad does not anticipate 
any material adverse effect on its business or its financial position or 
results of operations as a result of failure of such parties to achieve Year 
2000 readiness, no assurance can be given that the parties on whom Viad 
relies will have accurately assessed and completed their Year 2000 
remediation requirements. Viad's aggregate cost estimate does not include any 
expenses that may be incurred as a result of the failure of any such parties 
to become Year 2000 compliant.

In response to a specific requirement set forth in a recent Securities and
Exchange Commission release, Viad believes that the most reasonably likely worst
case scenario would involve the failure by Viad to achieve timely Year 2000
compliance of its remaining systems and/or the failure of third parties to be
Year 2000 compliant, which in turn would result in increased costs associated
with additional staffing and remediation efforts to address shortfalls in
systems compliance and increased costs to meet processing, service and
production requirements, all of which could have a material adverse effect on
Viad and its results of operations. As a part of its Year 2000 initiative, Viad
is developing contingency plans for actions that would need to be taken in the
event any critical system of Viad and/or key vendors, service providers,
customers and other third parties with whom Viad conducts business was not Year
2000 compliant. 

Viad believes, based on information available to date, that it will be able to
accomplish its total Year 2000 transition by mid-1999, without any material
adverse effect on its business operations, products, financial position or
results of operations. However, due to the complexity and pervasiveness of the
Year 2000 issues and in particular the uncertainty regarding the compliance
programs of third parties, no assurance can be given that successful transition
will be achieved by the Year 2000 deadline or that Viad would not suffer any
material adverse effect on its business, financial position or results of
operations if such changes are not completed timely.

RECENT DEVELOPMENTS:

In late January 1999, Viad completed the sale of the contract foodservice
operations of Restaura, Inc. Viad is retaining Restaura's leisure and
entertainment group that includes the restaurant and concession contracts at
Bank One Ballpark and America West Arena, as well as Glacier Park, Inc. The sale
will be recorded in the first quarter of 1999. Proceeds from the sale will be
used to reduce debt and acquire growth businesses in Viad's core subsidiaries.

FORWARD-LOOKING STATEMENTS:

As provided by the "Safe Harbor Statement under the Private Securities
Litigation Reform Act of 1995," Viad cautions readers that, in addition to the
historical information contained herein, this Annual Report includes certain
forward-looking statements, assumptions and discussions, including those
relating to expectations of or current trends in airline traffic, consumer
demand, new business, ongoing cost reduction efforts, Year 2000 compliance
issues and market risk disclosures. Such statements involve risks and
uncertainties which may cause results to differ materially from those set forth
in those statements. Among other things, the rate of expansion of flights to new
locations, consumer demand patterns, purchasing decisions related to customer
demand for convention and event services, existing and new competition, industry
alliances, consolidation and growth patterns within the industries in which Viad
competes, and the timely achievement of Year 2000 compliance by Viad and third
parties with whom Viad conducts business, may individually or in combination
impact future results.  In addition to the factors mentioned elsewhere,
economic, competitive, governmental, technological, capital marketplace and
other factors could affect the forward-looking statements contained in this
Annual Report.




<PAGE>


VIAD CORP CONSOLIDATED BALANCE SHEET

<TABLE>
<CAPTION>

DECEMBER 31, (000 omitted, except share data)                                    1998                     1997
- ----------------------------------------------------------------------------------------------------------------
<S>                                                                        <C>                      <C>

ASSETS
Current assets:
  Cash and cash equivalents                                                $    5,197               $   12,341
  Receivables                                                                 128,939                  131,620
  Inventories                                                                  73,059                  105,331
  Deferred income taxes                                                        38,063                   29,444
  Other current assets                                                         36,867                   29,207
- ----------------------------------------------------------------------------------------------------------------
                                                                              282,125                  307,943
  Funds, agents' receivables and current maturities of investments
     restricted for payment service obligations, after
     eliminating $90,000 invested in Viad commercial paper                    561,266                  617,887
- ----------------------------------------------------------------------------------------------------------------

  Total current assets                                                        843,391                  925,830
Investments restricted for payment service obligations                      2,415,588                1,615,464
Property and equipment                                                        467,577                  470,052
Other investments and assets                                                  137,599                  113,274
Deferred income taxes                                                          70,860                   74,659
Intangibles                                                                   867,757                  531,034
- ----------------------------------------------------------------------------------------------------------------
                                                                           $4,802,772               $3,730,313
================================================================================================================
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable                                                         $  136,805               $  145,641
  Accrued compensation                                                         92,460                   75,589
  Other current liabilities                                                   164,148                  134,477
  Current portion of long-term debt                                             3,105                   32,291
- ----------------------------------------------------------------------------------------------------------------
                                                                              396,518                  387,998
  Payment service obligations                                               2,999,930                2,248,004
- ----------------------------------------------------------------------------------------------------------------

  Total current liabilities                                                 3,396,448                2,636,002
Long-term debt                                                                531,348                  377,849
Pension and other benefits                                                     80,752                   62,988
Other deferred items and insurance liabilities                                138,622                  109,323
Commitments and contingent liabilities (Notes N, O and P)
Minority interests                                                              3,096                    8,378
$4.75 Redeemable preferred stock                                                6,625                    6,612
Common stock and other equity:
  Common stock, $1.50 par value, 200,000,000 shares 
  authorized, 99,739,925 shares issued                                        149,610                  149,610
  Additional capital                                                          327,866                  291,414
  Retained income                                                             328,305                  209,127
  Unearned employee benefits and other                                       (162,543)                (121,968)
  Accumulated other comprehensive income:
     Unrealized gain on securities classified as 
        available for sale, net of tax                                         18,231                   13,625
     Cumulative translation adjustments                                        (7,009)                  (3,022)
  Common stock in treasury, at cost, 344,858 and 516,926 shares                (8,579)                  (9,625)
- ----------------------------------------------------------------------------------------------------------------
  Total common stock and other equity                                         645,881                  529,161
- ----------------------------------------------------------------------------------------------------------------
                                                                           $4,802,772               $3,730,313
================================================================================================================
</TABLE>

See Notes to Consolidated Financial Statements.

<PAGE>


VIAD CORP CONSOLIDATED STATEMENT OF INCOME

<TABLE>
<CAPTION>

YEAR ENDED DECEMBER 31, (000 omitted, except per share data)                    1998                 1997                1996
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                                       <C>                  <C>                 <C>
REVENUES                                                                  $2,542,135           $2,417,470          $2,263,228
- -------------------------------------------------------------------------------------------------------------------------------
Costs and expenses:
  Costs of sales and services                                              2,303,548            2,199,340           2,061,875
  Corporate activities, net                                                   21,913               29,294              33,102
  Interest expense                                                            40,818               48,652              53,019
  Nonrecurring items:
     Gains on sales of businesses                                            (54,639)
     Provision for payments previously received
        pursuant to patent infringement litigation                            10,642
     Gain on sale of interest in Phoenix Suns                                                                         (30,489)
     Spin-off costs and management transition expenses                                                                 33,000
  Minority interests                                                           2,165                1,237               1,752
- -------------------------------------------------------------------------------------------------------------------------------
                                                                           2,324,447            2,278,523           2,152,259
- -------------------------------------------------------------------------------------------------------------------------------
Income before income taxes                                                   217,688              138,947             110,969
Income taxes                                                                  67,048               41,153              41,898
- -------------------------------------------------------------------------------------------------------------------------------

INCOME FROM CONTINUING OPERATIONS                                            150,640               97,794              69,071
Loss from discontinued operations                                                                                     (40,694)
- -------------------------------------------------------------------------------------------------------------------------------
Income before extraordinary charge                                           150,640               97,794              28,377
Extraordinary charge for early retirement of debt, net of tax 
   benefit of $4,554                                                                               (8,458)
- -------------------------------------------------------------------------------------------------------------------------------

NET INCOME                                                                $  150,640           $   89,336          $   28,377
===============================================================================================================================

DILUTED INCOME PER COMMON SHARE
Continuing operations                                                     $     1.52           $     1.03          $     0.74
Discontinued operations                                                                                                 (0.44)
- -------------------------------------------------------------------------------------------------------------------------------
Income before extraordinary charge                                              1.52                 1.03                0.30
Extraordinary charge                                                                                (0.09)
- -------------------------------------------------------------------------------------------------------------------------------
Diluted net income per common share                                       $     1.52           $     0.94          $     0.30  
===============================================================================================================================
Average outstanding and potentially dilutive common shares                    98,367               93,786              91,339  
===============================================================================================================================
BASIC INCOME PER COMMON SHARE
Continuing operations                                                     $     1.58           $     1.06          $     0.76
Discontinued operations                                                                                                 (0.45)
- -------------------------------------------------------------------------------------------------------------------------------
Income before extraordinary charge                                              1.58                 1.06                0.31
Extraordinary charge                                                                                (0.09)
- -------------------------------------------------------------------------------------------------------------------------------
Basic net income per common share                                         $     1.58           $     0.97          $     0.31
===============================================================================================================================
Average outstanding common shares                                             94,382               90,804              88,814
===============================================================================================================================
Dividends declared per common share                                       $     0.32           $     0.32          $     0.48
===============================================================================================================================
</TABLE>

See Notes to Consolidated Financial Statements.

<PAGE>


VIAD CORP CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

<TABLE>
<CAPTION>

YEAR ENDED DECEMBER 31, (000 omitted)                                          1998                 1997                1996
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                                         <C>                  <C>                 <C>
NET INCOME                                                                  $150,640             $ 89,336            $ 28,377
Other comprehensive income:
  Unrealized gain (loss) on securities classified as available for sale:
     Holding gains (losses) arising during the period, net of
        tax provision (benefit) of $7,562, $11,410 and $(56)                  11,827               17,846                 (87)
     Reclassification adjustment for net realized gains included in net 
        income, net of tax provision of $4,617, $2,830 and $745               (7,221)              (4,426)             (1,164)
- -------------------------------------------------------------------------------------------------------------------------------
                                                                               4,606               13,420              (1,251)
- -------------------------------------------------------------------------------------------------------------------------------
  Unrealized foreign currency translation adjustments:
     Holding gains (losses) arising during the period                         (4,038)              (2,591)                 19
     Reclassification adjustment for sales of investments in
        foreign entities included in net income                                   51                1,088              12,266
- -------------------------------------------------------------------------------------------------------------------------------
                                                                              (3,987)              (1,503)             12,285
- -------------------------------------------------------------------------------------------------------------------------------
  Other comprehensive income                                                     619               11,917              11,034
- -------------------------------------------------------------------------------------------------------------------------------
  Comprehensive income                                                      $151,259             $101,253            $ 39,411
===============================================================================================================================

</TABLE>

See Notes to Consolidated Financial Statements.


<PAGE>


VIAD CORP CONSOLIDATED STATEMENT OF COMMON STOCK AND OTHER EQUITY

<TABLE>
<CAPTION>
                                                                                                                               
                                                                                                                               
                                                                                    Common Shares                              
                                                                        ---------------------------------------                
                                                                                       Employee                                
                                                                                        Equity                       Common    
(000 omitted)                                                             Issued         Trust       Treasury        Stock     
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                                      <C>          <C>           <C>            <C>         
BALANCE, DECEMBER 31, 1995                                                 97,109        (6,279)       (2,878)     $  145,663  
Net income                                                                                                                     
Dividends on common and preferred stock                                                                                        
Distribution of consumer products business to Viad stockholders                                                                
Disposition of Canadian intercity bus transportation business                                                                  
Treasury shares issued in connection with dividend reinvestment plan                                      517                  
Employee benefit plans                                                                      608         1,200                  
Employee Equity Trust adjustment to market value                                                                               
Unrealized translation gain                                                                                                    
Unrealized loss on securities classified as available for sale                                                                 
Other, net                                                                                                 (2)                 
- -------------------------------------------------------------------------------------------------------------------------------

BALANCE, DECEMBER 31, 1996                                                 97,109        (5,671)       (1,163)        145,663  
Net income                                                                                                                     
Dividends on common and preferred stock                                                                                        
Treasury shares acquired in connection with dividend reinvestment plan                                    (90)                 
Employee benefit plans                                                                      598           797                  
Employee Equity Trust adjustment to market value                                                                               
Acquisition of subsidiary accounted for as a pooling of interests           2,631                                       3,947  
Unrealized translation loss                                                                                                    
Unrealized gain on securities classified as available for sale                                                                 
Other, net                                                                                                (61)                 
- -------------------------------------------------------------------------------------------------------------------------------

BALANCE, DECEMBER 31, 1997                                                 99,740        (5,073)         (517)        149,610  
Net income                                                                                                                     
Dividends on common and preferred stock                                                                                        
Employee benefit plans                                                                      577         1,081                  
Employee Equity Trust adjustment to market value                                                                               
Treasury shares acquired                                                                                 (909)                 
Unrealized translation loss                                                                                                    
Unrealized gain on securities classified as available for sale                                                                 
Other, net                                                                                                                     
- -------------------------------------------------------------------------------------------------------------------------------
BALANCE, DECEMBER 31, 1998                                                 99,740        (4,496)         (345)     $  149,610  
===============================================================================================================================
</TABLE>

See Notes to Consolidated Financial Statements.

<PAGE>
<TABLE>
<CAPTION>
                                                                                                                      
                                                                                                                      
                                                                                                                      
                                                                                                           Unearned   
                                                                                                           Employee   
                                                                            Additional      Retained       Benefits   
(000 omitted)                                                                Capital         Income        and Other  
- ----------------------------------------------------------------------------------------------------------------------
<S>                                                                       <C>             <C>             <C>         
BALANCE, DECEMBER 31, 1995                                                $  362,205      $  322,439      $ (213,996) 
Net income                                                                                    28,377                  
Dividends on common and preferred stock                                                      (43,869)                 
Distribution of consumer products business to Viad stockholders              (88,607)       (160,026)         88,607  
Disposition of Canadian intercity bus transportation business                                                         
Treasury shares issued in connection with dividend reinvestment plan           3,168                                  
Employee benefit plans                                                        (7,916)                         20,045  
Employee Equity Trust adjustment to market value                              13,422                         (13,422) 
Unrealized translation gain                                                                                           
Unrealized loss on securities classified as available for sale                                                        
Other, net                                                                       (69)           (257)                 
- ----------------------------------------------------------------------------------------------------------------------

BALANCE, DECEMBER 31, 1996                                                   282,203         146,664        (118,766) 
Net income                                                                                    89,336                  
Dividends on common and preferred stock                                                      (30,295)                 
Treasury shares acquired in connection with dividend reinvestment plan          (329)                                 
Employee benefit plans                                                        (7,017)                         11,591  
Employee Equity Trust adjustment to market value                              14,793                         (14,793) 
Acquisition of subsidiary accounted for as a pooling of interests                875           4,382                  
Unrealized translation loss                                                                                           
Unrealized gain on securities classified as available for sale                                                        
Other, net                                                                       889            (960)                 
- ----------------------------------------------------------------------------------------------------------------------

BALANCE, DECEMBER 31, 1997                                                   291,414         209,127        (121,968) 
Net income                                                                                   150,640                  
Dividends on common and preferred stock                                                      (31,480)                 
Employee benefit plans                                                       (15,422)                         11,317  
Employee Equity Trust adjustment to market value                              51,892                         (51,892) 
Treasury shares acquired                                                                                              
Unrealized translation loss                                                                                           
Unrealized gain on securities classified as available for sale                                                        
Other, net                                                                       (18)             18                  
- ----------------------------------------------------------------------------------------------------------------------
BALANCE, DECEMBER 31, 1998                                                $  327,866      $  328,305      $ (162,543) 
======================================================================================================================
</TABLE>

<PAGE>
<TABLE>
<CAPTION>
                                                                                Accumulated Other Comprehensive Income         
                                                                        -------------------------------------------------------
                                                                          Unrealized Gain
                                                                           on Securities                       Subtotal
                                                                           Classified as     Cumulative     Accumulated Other  
                                                                             Available       Translation      Comprehensive    
(000 omitted)                                                                for Sale        Adjustments         Income        
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                                         <C>               <C>               <C>            
BALANCE, DECEMBER 31, 1995                                                  $   1,456         $ (18,380)        $ (16,924)     
Net income                                                                                                                     
Dividends on common and preferred stock                                                                                        
Distribution of consumer products business to Viad stockholders                                   4,576             4,576      
Disposition of Canadian intercity bus transportation business                                    12,266            12,266      
Treasury shares issued in connection with dividend reinvestment plan                                                           
Employee benefit plans                                                                                                         
Employee Equity Trust adjustment to market value                                                                               
Unrealized translation gain                                                                          19                19      
Unrealized loss on securities classified as available for sale                 (1,251)                             (1,251)     
Other, net                                                                                                                     
- -------------------------------------------------------------------------------------------------------------------------------

BALANCE, DECEMBER 31, 1996                                                        205            (1,519)           (1,314)     
Net income                                                                                                                     
Dividends on common and preferred stock                                                                                        
Treasury shares acquired in connection with dividend reinvestment plan                                                         
Employee benefit plans                                                                                                         
Employee Equity Trust adjustment to market value                                                                               
Acquisition of subsidiary accounted for as a pooling of interests                                                              
Unrealized translation loss                                                                      (1,503)           (1,503)     
Unrealized gain on securities classified as available for sale                 13,420                              13,420      
Other, net                                                                                                                     
- -------------------------------------------------------------------------------------------------------------------------------

BALANCE, DECEMBER 31, 1997                                                     13,625            (3,022)           10,603      
Net income                                                                                                                     
Dividends on common and preferred stock                                                                                        
Employee benefit plans                                                                                                         
Employee Equity Trust adjustment to market value                                                                               
Treasury shares acquired                                                                                                       
Unrealized translation loss                                                                      (3,987)           (3,987)     
Unrealized gain on securities classified as available for sale                  4,606                               4,606      
Other, net                                                                                                                     
- -------------------------------------------------------------------------------------------------------------------------------
BALANCE, DECEMBER 31, 1998                                                  $  18,231         $  (7,009)        $  11,222      
===============================================================================================================================
</TABLE>

<PAGE>
<TABLE>
<CAPTION>




                                                                           Common
                                                                          Stock in
(000 omitted)                                                             Treasury            Total
- -------------------------------------------------------------------------------------------------------
<S>                                                                       <C>               <C>
BALANCE, DECEMBER 31, 1995                                                $ (51,218)        $ 548,169
Net income                                                                                     28,377
Dividends on common and preferred stock                                                       (43,869)
Distribution of consumer products business to Viad stockholders                              (155,450)
Disposition of Canadian intercity bus transportation business                                  12,266
Treasury shares issued in connection with dividend reinvestment plan          9,417            12,585
Employee benefit plans                                                       19,584            31,713
Employee Equity Trust adjustment to market value                                                   --
Unrealized translation gain                                                                        19
Unrealized loss on securities classified as available for sale                                 (1,251)
Other, net                                                                      (15)             (341)
- -------------------------------------------------------------------------------------------------------

BALANCE, DECEMBER 31, 1996                                                  (22,232)          432,218
Net income                                                                                     89,336
Dividends on common and preferred stock                                                       (30,295)
Treasury shares acquired in connection with dividend reinvestment plan       (1,817)           (2,146)
Employee benefit plans                                                       15,410            19,984
Employee Equity Trust adjustment to market value                                                   --
Acquisition of subsidiary accounted for as a pooling of interests                               9,204
Unrealized translation loss                                                                    (1,503)
Unrealized gain on securities classified as available for sale                                 13,420
Other, net                                                                     (986)           (1,057)
- -------------------------------------------------------------------------------------------------------

BALANCE, DECEMBER 31, 1997                                                   (9,625)          529,161
Net income                                                                                    150,640
Dividends on common and preferred stock                                                       (31,480)
Employee benefit plans                                                       24,027            19,922
Employee Equity Trust adjustment to market value                                                   --
Treasury shares acquired                                                    (22,979)          (22,979)
Unrealized translation loss                                                                    (3,987)
Unrealized gain on securities classified as available for sale                                  4,606
Other, net                                                                       (2)               (2)
- -------------------------------------------------------------------------------------------------------
BALANCE, DECEMBER 31, 1998                                                $  (8,579)        $ 645,881
=======================================================================================================
</TABLE>

<PAGE>


VIAD CORP CONSOLIDATED STATEMENT OF CASH FLOWS

<TABLE>
<CAPTION>

YEAR ENDED DECEMBER 31, (000 omitted)                                           1998                 1997                1996
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                                       <C>                  <C>                   <C>
CASH FLOWS PROVIDED (USED) BY OPERATING ACTIVITIES
Net income                                                                $  150,640           $   89,336            $ 28,377
Adjustments to reconcile net income to net cash provided 
    by operating activities:
  Depreciation and amortization                                               85,896               78,501              74,444
  Deferred income taxes                                                         (905)                 846               8,685
  Spin-off costs and management transition expenses                                                                    33,000
  Loss from discontinued operations                                                                                    40,694
  Extraordinary charge for early retirement of debt                                                 8,458
  Gains on sales of businesses, property and other assets, net               (72,885)             (17,341)            (42,382)
  Other noncash items, net                                                    15,227               10,352              13,774
  Change in operating assets and liabilities:
     Receivables and inventories                                             (26,964)             (21,057)             10,356
     Payment service assets and obligations, net                             779,217              466,559             236,736
     Accounts payable and accrued compensation                                24,683               13,097              38,472
     Other assets and liabilities, net                                       (38,053)             (44,188)            (73,896)
- -------------------------------------------------------------------------------------------------------------------------------
Net cash provided by operating activities                                    916,856              584,563             368,260
- -------------------------------------------------------------------------------------------------------------------------------
CASH FLOWS PROVIDED (USED) BY INVESTING ACTIVITIES
Capital expenditures                                                         (77,317)            (107,973)            (82,149)
Purchase of asset previously leased                                                               (20,986)
Acquisitions of businesses, net of cash acquired                            (351,900)             (19,017)            (21,731)
Proceeds from sales of businesses, property and other assets, net            194,247              205,059              62,061
Investments restricted for payment service obligations:
  Proceeds from sales and maturities of securities classified 
     as available for sale                                                   839,128              819,813             581,192
  Proceeds from maturities of securities classified as held to maturity      103,231               48,201              25,584
  Purchases of securities classified as available for sale                (1,602,002)          (1,141,753)           (630,685)
  Purchases of securities classified as held to maturity                     (96,309)            (191,340)           (241,616)
Investments in and advances (to) from discontinued operations, net                                (21,337)              33,156
- -------------------------------------------------------------------------------------------------------------------------------
Net cash used by investing activities                                       (990,922)            (429,333)           (274,188)
- -------------------------------------------------------------------------------------------------------------------------------
CASH FLOWS PROVIDED (USED) BY FINANCING ACTIVITIES
Proceeds from long-term borrowings                                             3,926
Payments on long-term borrowings                                             (32,639)             (76,046)            (77,615)
Premium paid upon early retirement of debt                                                        (13,012)
Net change in short-term borrowings classified as long-term debt             150,000              (34,000)            (12,888)
Dividends on common and preferred stock                                      (31,480)             (30,295)            (43,869)
Proceeds from issuances of treasury stock                                     17,216               12,466              40,032
Common stock purchased for treasury                                          (22,979)
Cash payments on interest rate swap agreements related to debt               (17,122)              (6,424)            (13,255)
- -------------------------------------------------------------------------------------------------------------------------------
Net cash provided (used) by financing activities                              66,922             (147,311)           (107,595) 
- -------------------------------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash equivalents                          (7,144)               7,919             (13,523)
Cash and cash equivalents, beginning of year                                  12,341                4,422              17,945
- -------------------------------------------------------------------------------------------------------------------------------
CASH AND CASH EQUIVALENTS, END OF YEAR                                    $    5,197           $   12,341            $  4,422
===============================================================================================================================
</TABLE>

See Notes to Consolidated Financial Statements.


<PAGE>

Viad Corp Notes to Consolidated Financial Statements



Years ended December 31, 1998, 1997 and 1996

A. SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION. The Consolidated Financial Statements of Viad Corp
("Viad") include the accounts of Viad and all of its subsidiaries. 

The Consolidated Financial Statements are prepared in accordance with generally
accepted accounting principles, which require management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosures at the date of the financial statements and the reported results of
operations during the period. Actual results may vary from those estimates.

Intercompany accounts and transactions between Viad and its subsidiaries have
been eliminated in consolidation. Described below are those accounting policies
significant to Viad, including those selected from acceptable alternatives.

CASH EQUIVALENTS. Viad considers all highly liquid investments with original 
maturities of three months or less as cash equivalents.

INVENTORIES. Inventories, which consist primarily of exhibit materials, food and
supplies used in providing services, are stated at the lower of cost (first-in,
first-out and average cost methods) or market.

FUNDS AND AGENTS' RECEIVABLES AND INVESTMENTS RESTRICTED FOR PAYMENT SERVICE 
OBLIGATIONS. A Viad payment services subsidiary generates funds from the sale 
of money orders and other payment instruments (with the related liability 
classified as "Payment service obligations"). The proceeds of such sales are 
invested primarily in permissible securities, principally debt instruments 
(classified, along with cash on hand and cash in transit from agents, as 
"Funds, agents' receivables and current maturities of investments restricted 
for payment service obligations"), which before consolidating eliminations, 
included investment-grade commercial paper issued by Viad and supported along 
with the rest of Viad's outstanding commercial paper by a credit commitment 
under a long-term revolving bank credit agreement, as described in Note I; 
and in a portfolio of high-quality, longer-term debt instruments 
(approximately 99% of the investments at December 31, 1998, have ratings of 
A- or higher or are collateralized by federal agency securities), including 
federal, state and municipal obligations, asset-backed securities and 
corporate debt securities (classified as "Investments restricted for payment 
service obligations"). These investments are restricted by state regulatory 
agencies for use by Viad's payment services subsidiary to satisfy the 
liability to pay, upon presentment, the face amount of such payment service 
obligations. Accordingly, such restricted assets are not available to satisfy 
working capital or other financing requirements of Viad.

In accordance with Statement of Financial Accounting Standards ("SFAS") No. 115,
"Accounting for Certain Investments in Debt and Equity Securities," Viad
classifies securities as either available for sale or held to maturity. 

LONG-LIVED ASSETS. Viad reviews the carrying values of its long-lived assets and
identifiable intangibles for possible impairment whenever events or changes in
circumstances indicate that the carrying amount may not be recoverable in
accordance with the provisions of SFAS No. 121, "Accounting for the Impairment
of Long-Lived Assets and for Long-Lived Assets to Be Disposed Of." 

PROPERTY AND EQUIPMENT. Property and equipment are stated at cost, net of
impairment write-downs and accumulated depreciation. Property and equipment are
depreciated principally over the following useful lives: buildings, from 15 to
40 years; equipment, from 3 to 10 years; and leasehold improvements over the
lesser of the lease term or useful life. 

INTANGIBLES. Intangibles are carried at cost less accumulated amortization.
Intangibles are amortized on the straight-line method over the estimated lives
or periods of expected benefit, but not in excess of 40 years. Viad evaluates
the carrying value of goodwill and other intangible assets at each reporting
period for possible impairment in accordance with the provisions of SFAS No.
121.

PENSION AND OTHER BENEFITS. Trusteed, noncontributory pension plans cover a 
significant portion of employees, with benefit levels supplemented in most 
cases by defined matching company stock contributions to employees' 401(k) 
plans. The 401(k) plans are available to almost all employees, including 
those not covered by the defined benefit plans. Defined benefits are based 
primarily on final average pay and years of service. Funding policies provide 
that payments to defined benefit pension trusts shall be at least equal to 
the minimum funding required by applicable regulations. Certain defined 
pension benefits, primarily those in excess of benefit levels permitted under 
qualified pension plans, are unfunded.

Viad has unfunded defined benefit postretirement plans that provide medical and
life insurance for certain eligible employees, retirees and dependents. The
related postretirement benefit liabilities are recognized over the period that
services are provided by employees. 

DERIVATIVES. Derivatives are used as part of Viad's risk management strategy to
manage exposure to fluctuations in interest rates. Derivatives are not used for
speculative purposes. Amounts receivable or payable under swap agreements are
accrued and recognized as an adjustment to the expense of the related
transaction.

In June 1998, the Financial Accounting Standards Board ("FASB") issued SFAS No.
133, "Accounting for Derivative Instruments and Hedging Activities." SFAS No.
133, which will be effective for Viad's financial statements as of January 1,
2000, requires that entities record all derivatives as assets or liabilities,
measured at fair value, with the change in fair value recognized in earnings or
in other comprehensive income, depending on the use of the derivative and
whether it qualifies for hedge accounting. Viad is in the process of evaluating
the impact which will result upon adoption of this standard.

STOCK-BASED COMPENSATION. As permitted by SFAS No. 123, "Accounting for 
Stock-Based Compensation," Viad uses the intrinsic value method prescribed by 
APB No. 25, "Accounting for Stock Issued to Employees," and related 
interpretations in accounting for its stock-based compensation plans. 

NET INCOME PER COMMON SHARE. Employee Stock Ownership Plan ("ESOP") shares are
treated as outstanding for net income per share calculations. Shares held by the
Employee Equity Trust (the "Trust") are not considered outstanding for net
income per share calculations until the shares are released from the Trust.

RECLASSIFICATIONS. Certain prior year amounts have been reclassified to conform
with the 1998 presentation.

<PAGE>

B. ACQUISITIONS OF BUSINESSES

Effective June 1, 1998, Viad acquired MoneyGram Payment Systems, Inc.
("MoneyGram"), a provider of consumer money wire transfer services. Also during
1998, Viad acquired an airline catering flight kitchen as well as several
convention and event services companies.

During 1997, Viad acquired an airline catering flight kitchen and several
payment services businesses, including the nation's largest processor of rebate
checks and a regional money order business. In addition, in December 1997, Viad
acquired all of the common stock of Game Financial Corporation ("Game") in
exchange for 2,631,000 shares of Viad's common stock. Game provides cash access
services to casinos and other gaming establishments. The Game acquisition was
accounted for as a pooling of interests.

During 1996, Viad purchased two convention and event services companies and the
remaining interest in two airline catering joint ventures. Viad also acquired
the remaining minority interest in its Canadian tourism business, Brewster
Transport Company Limited, in a noncash exchange, as described in Note D.

Except for the Game pooling, the acquisitions were accounted for as purchases.
The purchase prices, including acquisition costs, were allocated to the net
tangible and identifiable intangible assets acquired based on estimated fair
values at the dates of the acquisitions. The difference between the purchase
prices and the related fair values of net assets acquired represents goodwill.
Viad is still gathering certain information required to complete the allocation
of the MoneyGram purchase price. Further adjustments may arise as a result of
this analysis.

The accompanying financial statements include the accounts and results of 
operations from the dates of acquisition. The results of operations of the 
acquired companies from the beginning of the year to the dates of acquisition 
are not material to the consolidated results of operations. In addition, 
prior period financial statements have not been restated for the pooling of 
interests, as the results of Game for such periods were not significant.

Net cash paid, assets acquired and debt and other liabilities assumed in all
acquisitions of businesses accounted for as purchases for the years ended
December 31 were as follows:

<TABLE>
<CAPTION>
(000 omitted)                               1998       1997       1996
- ------------------------------------------------------------------------
<S>                                     <C>         <C>        <C>
Assets acquired: 
  Property and equipment                $ 19,008    $ 3,119    $ 3,813
  Intangibles, primarily goodwill(1)     362,996     15,710     16,620
  Other assets                            41,873        188      9,517
Debt and other liabilities assumed       (71,977)               (8,219)
- ------------------------------------------------------------------------
Net cash paid                           $351,900    $19,017    $21,731
========================================================================
</TABLE>

(1)  Excludes additional goodwill of $15,688,000 recorded in 1996 in connection
     with the acquisition of the remaining minority interest in the Canadian
     tourism business in a noncash exchange.

<PAGE>

C. NONRECURRING ITEMS

Effective April 1, 1998, Viad sold its Aircraft Services International Group
("ASIG"), which conducted aircraft fueling and ground-handling operations. After
repaying short-term borrowings with proceeds of the sale, Viad terminated
related interest rate swap agreements. The gain on the sale of ASIG, after
deducting costs of sale and related expense provisions, was $21,155,000
($13,201,000 after-tax). 

On September 15, 1998, Viad completed the sale of its duty-free and shipboard
concessions business, Greyhound Leisure Services, Inc. ("GLSI"). The gain on
sale, after deducting costs of sale and related expense provisions, was
$26,684,000 ($15,650,000 after-tax). 

In the fourth quarter of 1998, Viad obtained release of all guarantees and
bonding relating to its former United Kingdom travel and tour subsidiaries,
Crystal Holidays and Jetsave, which had been sold in October 1997. Accordingly,
the gain on sale of these subsidiaries, which was deferred pending resolution of
the contingencies, was recognized in 1998's fourth quarter. The gain on sale of
Crystal Holidays and Jetsave, after deducting costs of sale and related expense
provisions, was $6,800,000 ($4,004,000 after-tax). 

On January 27, 1999, Viad sold the contract foodservice operations of Restaura,
Inc. Viad is retaining the leisure and entertainment group that includes the
restaurant and concession contracts at Bank One Ballpark and America West Arena,
as well as Glacier Park, Inc. The sale will be recorded in the first quarter of
1999.

Results of operations of the sold companies up to dates of sale are summarized
in Note Q.

Following protracted efforts, including formal mediation, to settle patent
infringement litigation initiated by Viad's payment services subsidiary,
Travelers Express Company, Inc. ("TECI"), against Integrated Payment Systems
("IPS"), a subsidiary of First Data Corporation, TECI petitioned the Federal
District Court in May 1998 to set aside a settlement term sheet entered into
over three years previously because of the parties' failure to agree on final
settlement terms. At the same time, TECI tendered back to IPS amounts which IPS
had paid to TECI pursuant to the term sheet. The Court granted TECI's motion and
set a future trial date for its patent infringement lawsuit against IPS. While
TECI expects a favorable outcome, the timing and amount of recovery pursuant to
litigation cannot be assured. Accordingly, TECI recorded a one-time provision in
the second quarter of 1998 for payments received from IPS and recorded as income
in prior years, plus interest thereon and related expenses totaling $10,642,000
($6,917,000 after-tax).

On December 31, 1996, Viad sold its 26 percent limited partnership interest in
the Phoenix Suns National Basketball Association team. The gain, after deducting
transaction costs and carrying amount of the investment, was $30,489,000
($19,025,000 after-tax). 

As discussed in Note D, on August 15, 1996, Viad completed the spin-off of its
consumer products business to stockholders. Spin-off costs and management
transition expenses totaling $33,000,000 ($28,985,000 after-tax) were recorded
as expenses of continuing operations. In addition, $5,000,000 of such costs,
without tax benefit, were allocated to the consumer products business and are
classified as discontinued operations expense. These charges are comprised
primarily of spin-off transaction costs, professional fees and compensation
required by certain former executive officers' employment contracts.  

<PAGE>

D. DISCONTINUED OPERATIONS

On August 15, 1996, Viad completed the spin-off of its consumer products
business, now conducted under the name The Dial Corporation. In effecting the
spin-off, the holders of common stock of Viad received a distribution (the
"Distribution") of one share of common stock of The Dial Corporation for each
share of Viad common stock. 

In connection with the Distribution, Viad borrowed $280,000,000 under a new
$350,000,000 bank credit facility and used the proceeds to repay floating-rate
indebtedness of Viad. The credit facility and related liability were then
assumed by The Dial Corporation upon the spin-off. Viad also transferred a
variable-to-fixed interest rate swap agreement in the notional amount of
$65,000,000 to The Dial Corporation. Interest expense of $13,096,000 in 1996 was
allocated to the consumer products business based on interest on the debt and
interest rate swap assumed by The Dial Corporation. 

Effective May 31, 1996, shareholders of Greyhound Lines of Canada ("GLOC") voted
to separate its intercity bus transportation business and its tourism business
into two independent companies. At the same time, GLOC minority shareholders
approved an automatic share exchange proposal whereby their ownership interests
in the tourism business, aggregating 31.5 percent, were exchanged for Viad's
68.5 percent ownership interest in the intercity bus transportation company such
that Viad became the owner of 100 percent of the tourism company, Brewster
Transport Company Limited, in exchange for its ownership in the intercity bus
transportation company. 

In February 1997, Viad's Board of Directors approved plans to dispose of 
Viad's cruise line business, operated by Premier Cruise Lines. In March 1997, 
Viad sold the Star/Ship Atlantic, and on April 17, 1997, Viad finalized the 
sale of Premier Cruise Lines.

Revenues applicable to the operations of the discontinued consumer products,
Canadian intercity bus transportation and cruise line businesses totaled
$998,792,000 in 1996. 

The caption "Loss from discontinued operations" in the Consolidated Statement 
of Income for the year ended December 31, 1996, includes the following:

<TABLE>
<CAPTION>
(000 omitted)
- --------------------------------------------------------------------------
<S>                                                             <C>
Consumer products business income from operations, 
  net of tax provision of $22,817(1)                            $ 30,620
- --------------------------------------------------------------------------
Canadian intercity bus transportation business:
  Loss from operations, net of tax benefit of $510                  (583)
  Transaction costs, loss on disposition
    and foreign currency translation losses(2)                   (15,866)
- --------------------------------------------------------------------------
                                                                 (16,449)
- --------------------------------------------------------------------------
Cruise line business:
  Loss from operations, net of tax benefit of $174                   (70)
  Provision for loss on disposal, net of tax benefit 
    of $19,250(3)                                                (35,750)
- --------------------------------------------------------------------------
                                                                 (35,820)
- --------------------------------------------------------------------------
Provisions related to previously discontinued
  businesses, net of tax benefit of $10,955(4)                   (19,045)
- --------------------------------------------------------------------------
Loss from discontinued operations                               $(40,694)
==========================================================================
</TABLE>

(1)  After spin-off costs and management transition expenses of $5,000,000,
     without tax benefit.
(2)  Includes spin-off and exchange transaction costs of $1,579,000 associated
     with the disposition of the Canadian intercity bus transportation business,
     along with a noncash loss recorded on the disposition of $2,021,000 and
     recognition of unrealized foreign currency translation losses of
     $12,266,000. The translation losses had previously been deducted from
     common stock and other equity in accordance with SFAS No. 52.
(3)  Includes a $1,950,000 (after-tax) provision for operating losses during the
     phase-out period.
(4)  Represents additional provisions for self insurance, legal and remediation
     matters arising from previously discontinued businesses.

<PAGE>

E. EARNINGS PER SHARE

The following is a reconciliation of the numerators and denominators of diluted
and basic per share computations for income from continuing operations as
required by SFAS No. 128, "Earnings Per Share":

<TABLE>
<CAPTION>
(000 omitted, except per share data)          1998          1997          1996
- -------------------------------------------------------------------------------
<S>                                       <C>            <C>           <C>
Income from continuing operations         $150,640       $97,794       $69,071
Less: Preferred stock dividends             (1,129)       (1,127)       (1,125)
- -------------------------------------------------------------------------------
Income available to common
  stockholders                            $149,511       $96,667       $67,946
===============================================================================
Average outstanding common shares           94,382        90,804        88,814
Additional dilutive shares related to
   stock-based compensation                  3,985         2,982         2,525
- -------------------------------------------------------------------------------
Average outstanding and potentially
   dilutive common shares                   98,367        93,786        91,339
===============================================================================
Diluted income per share from
  continuing operations                      $1.52         $1.03         $0.74
===============================================================================
Basic income per share from
   continuing operations                     $1.58         $1.06         $0.76
===============================================================================
</TABLE>

<PAGE>

F. INVESTMENTS IN DEBT AND EQUITY SECURITIES

As discussed in Note A, a Viad payment services subsidiary generates funds from
the issuance of money orders and other payment instruments, with the related
liability classified as "Payment service obligations." The funds are invested
primarily in permissible securities, principally debt instruments. Such
investments, along with related cash and funds in transit, are restricted by
state regulatory agencies for use by the subsidiary to satisfy the liability to
pay, upon presentment, the face amount of such payment service obligations.
Accordingly, such restricted assets are not available to satisfy working capital
or other financing requirements of Viad. Securities are included in the
Consolidated Balance Sheet under the caption, "Investments restricted for
payment service obligations," except for those securities expected to be sold or
maturing within one year, which are included under the caption, "Funds, agents'
receivables and current maturities of investments restricted for payment service
obligations."

The following is a summary of amounts related to the payment service
obligations, including excess funds, at December 31:

<TABLE>
<CAPTION>
(000 omitted)                                              1998          1997
- ------------------------------------------------------------------------------
<S>                                                  <C>           <C>
Restricted assets:
   Funds, agents' receivables and current
     maturities of investments restricted for
     payment service obligations, including
     $90,000 invested in Viad commercial paper(1)    $  651,266    $  707,887
   Investments restricted for payment
     service obligations(2)                           2,415,588     1,615,464
- ------------------------------------------------------------------------------
                                                      3,066,854     2,323,351
Payment service obligations                           2,999,930     2,248,004
- ------------------------------------------------------------------------------
Asset carrying amounts in excess of 1:1 funding
  coverage of payment service obligations(2)         $   66,924    $   75,347
==============================================================================
</TABLE>

(1)  See Note I for description of Viad's revolving bank credit
     agreement, which supports its commercial paper obligations.
(2)  The fair value of investments restricted for payment service obligations
     (less current maturities) was $2,432,431,000 and $1,626,321,000 at
     December 31, 1998 and 1997, respectively; the aggregate fair value of
     restricted assets was $3,083,697,000 and $2,334,208,000 at December 31,
     1998 and 1997, respectively; and the aggregate fair value of restricted
     assets in excess of 1:1 funding coverage of payment service obligations was
     $83,767,000 and $86,204,000 at December 31, 1998 and 1997, respectively.

Securities are classified as available for sale or held to maturity as required
by SFAS No. 115.

Viad regularly monitors credit and market risk exposures and takes steps to 
mitigate the likelihood of these exposures resulting in actual loss. Although 
Viad's investment portfolio exposes Viad to certain credit risks, Viad 
believes the high quality of its investments reduces this risk substantially 
(approximately 99% of the investments at December 31, 1998 have ratings of A- 
or higher or are collateralized by federal agency securities). 

SECURITIES CLASSIFIED AS AVAILABLE FOR SALE. Securities that are being held for
indefinite periods of time, including those securities which may be sold in
response to needs for liquidity or changes in interest rates, are classified as
securities available for sale and are carried at fair value. The net unrealized
holding gains of $18,231,000 and $13,625,000 (net of deferred tax liability of
$11,656,000 and $8,710,000, respectively) at December 31, 1998 and 1997,
respectively, are included in the Consolidated Balance Sheet as a component of
"Accumulated other comprehensive income." The increase in the unrealized gain
during 1998 and 1997 was due principally to decreases in longer-term market
interest rates.

A summary of securities classified as available for sale at December 31, 1998 is
presented below:

<TABLE>
<CAPTION>
                                           Gross       Gross
                             Amortized   Unrealized  Unrealized       Fair
(000 omitted)                   Cost       Gains       Losses        Value
- -----------------------------------------------------------------------------
<S>                         <C>           <C>          <C>        <C>
U.S. Government
  agencies                  $   16,193    $     2      $    14    $   16,181
Obligations of states and                                                   
  political subdivisions       954,237     30,613          397       984,453
Corporate debt securities       16,937                   2,963        13,974
Mortgage-backed and other                                                   
  asset-backed securities      778,417      7,306        2,789       782,934
Preferred stock                 80,360        700        2,571        78,489
- -----------------------------------------------------------------------------
Securities classified as
  available for sale        $1,846,144    $38,621      $ 8,734    $1,876,031
=============================================================================
</TABLE>

A summary of securities classified as available for sale at December 31, 1997 
is presented below:

<TABLE>
<CAPTION>
                                           Gross       Gross
                             Amortized   Unrealized  Unrealized       Fair
(000 omitted)                   Cost       Gains       Losses        Value
- -----------------------------------------------------------------------------
<S>                         <C>           <C>          <C>        <C>
Obligations of states and
  political subdivisions    $  616,826    $19,796      $   19     $  636,603
Corporate debt securities       21,913          7       1,865         20,055
Mortgage-backed and other
  asset-backed securities      393,140      3,301         254        396,187
Preferred stock                 42,492      1,433          64         43,861
- -----------------------------------------------------------------------------
Securities classified as
  available for sale        $1,074,371    $24,537      $2,202     $1,096,706
=============================================================================
</TABLE>

Gross gains of $11,843,000, $7,986,000 and $3,039,000 were realized during 1998,
1997 and 1996, respectively. Gross losses of $5,000, $730,000 and $1,130,000
were realized during 1998, 1997 and 1996, respectively. Gross gains and losses
are based on the specific identification method of determining cost.

SECURITIES CLASSIFIED AS HELD TO MATURITY. Securities classified as held to
maturity, which consist of securities that management has the ability and intent
to hold to maturity, are carried at amortized cost, and are summarized as
follows at December 31, 1998:

<TABLE>
<CAPTION>
                                           Gross       Gross
                             Amortized   Unrealized  Unrealized       Fair
(000 omitted)                   Cost       Gains       Losses        Value
- -----------------------------------------------------------------------------
<S>                         <C>           <C>          <C>        <C>
U.S. Government
  agencies                  $ 55,059      $   441      $ 30       $ 55,470
Obligations of states and
  political subdivisions     350,374       15,573       112        365,835
Corporate debt securities     20,507          193        33         20,667
Mortgage-backed and other
  asset-backed securities    120,743        1,384       316        121,811
Other securities               3,018                    137          2,881
- -----------------------------------------------------------------------------
Securities classified as
     held to maturity       $549,701      $17,591      $628       $566,664
=============================================================================
</TABLE>

A summary of securities classified as held to maturity at December 31, 1997, is
presented below:

<TABLE>
<CAPTION>
                                           Gross       Gross
                             Amortized   Unrealized  Unrealized       Fair
(000 omitted)                   Cost       Gains       Losses        Value
- -----------------------------------------------------------------------------
<S>                         <C>           <C>          <C>        <C>
U.S. Government
  agencies                 $ 57,110       $    --      $  563     $ 56,547
Obligations of states and
  political subdivisions    307,652        11,293          48      318,897
Corporate debt securities    55,707                       397       55,310
Mortgage-backed and other
  asset-backed securities   125,273           985          86      126,172
Other securities              3,031                       460        2,571
- -----------------------------------------------------------------------------
Securities classified as
  held to maturity         $548,773       $12,278      $1,554     $559,497
=============================================================================
</TABLE>


SCHEDULED MATURITIES. Scheduled maturities of securities at December 31, 1998 is
presented below:

<TABLE>
<CAPTION>
                        Available for Sale        Held to Maturity
                      -----------------------  ----------------------
                       Amortized       Fair    Amortized      Fair
(000 omitted)             Cost        Value      Cost        Value
- ---------------------------------------------------------------------
<S>                   <C>          <C>          <C>        <C>
Due in:
  1999                $    2,790   $    2,792   $  7,352   $  7,472
  2000-2003               30,012       29,402     58,260     58,690
  2004-2008              330,576      341,420     94,880     97,929
  2009 and later         624,786      641,791    268,466    280,762
Mortgage-backed and
  other asset-backed
  securities             777,620      782,137    120,743    121,811
Preferred stock           80,360       78,489
- ---------------------------------------------------------------------
                      $1,846,144   $1,876,031   $549,701   $566,664
=====================================================================
</TABLE>

Actual maturities may differ from scheduled maturities because the borrowers
have the right to call or prepay certain obligations, sometimes without
penalties. Maturities of mortgage-backed and other asset-backed securities
depend on the repayment characteristics and experience of the underlying
obligations.

<PAGE>

G. PROPERTY AND EQUIPMENT

Property and equipment at December 31 consisted of the following:

<TABLE>
<CAPTION>
(000 omitted)                             1998       1997
- ------------------------------------------------------------
<S>                                     <C>        <C>
Land                                    $ 31,242   $ 35,779
Buildings and leasehold improvements     279,242    257,134
Equipment                                532,331    567,463
- ------------------------------------------------------------
                                         842,815    860,376
Less accumulated depreciation            375,238    390,324
- ------------------------------------------------------------
Property and equipment                  $467,577   $470,052 
============================================================
</TABLE>

H. INTANGIBLES

Intangibles at December 31 consisted of the following:

<TABLE>
<CAPTION>
(000 omitted)                            1998        1997
- ------------------------------------------------------------
<S>                                   <C>          <C>
Goodwill                              $  935,691   $577,434
Other intangibles                         69,183     72,605
- ------------------------------------------------------------
                                       1,004,874    650,039
Less accumulated amortization            137,117    119,005
- ------------------------------------------------------------
Intangibles                           $  867,757   $531,034
============================================================
</TABLE>

<PAGE>

I. DEBT

Long-term debt at December 31 was as follows:

<TABLE>
<CAPTION>
(000 omitted)                                         1998           1997
- -----------------------------------------------------------------------------
<S>                                                  <C>           <C>
Senior debt:(1)
  Short-term borrowings:
    Promissory notes, 5.8% (1998) and 6.2% (1997)
      weighted average interest rate
      at December 31                                 $148,000      $ 50,000
    Commercial paper, 5.8% weighted
      average interest rate at December 31(2)          52,000
  Senior notes, 6.2% weighted average interest
    rate at December 31, due to 2009                  269,711       299,647
  Guarantee of ESOP debt, floating rate indexed
    to LIBOR, 4.6% (1998) and 5.0% (1997) at
    December 31, due to 2009                           22,000        24,000
  Real estate mortgages and other obligations,
    5.7% (1998) and 5.4% (1997) weighted
    average interest rate at December 31,
    due to 2016                                        24,239        17,990
- -----------------------------------------------------------------------------
                                                      515,950       391,637
Subordinated debt, 10.5% debentures, due 2006          18,503        18,503
- -----------------------------------------------------------------------------
Total debt                                            534,453       410,140
Less current portion                                    3,105        32,291
- -----------------------------------------------------------------------------
Long-term debt                                       $531,348      $377,849
=============================================================================
</TABLE>

(1)  Rates shown are exclusive of the effects of commitment fees and other costs
     of long-term revolving bank credit used to support short-term borrowings,
     and for 1997, exclusive of the effects of interest rate swap agreements
     related to certain short-term and long-term borrowings.
(2)  After eliminating $90,000,000 of commercial paper issued by Viad to a
     payment services subsidiary.

Viad satisfies its short-term borrowing requirements with bank lines of 
credit and the issuance of commercial paper and promissory notes. At December 
31, 1998, outstanding promissory notes and commercial paper, including the 
commercial paper issued to a Viad payment services subsidiary, are supported 
by unused commitments under a $300,000,000 long-term revolving bank credit 
agreement, which expires on August 15, 2002. Annually, at Viad's request and 
with the participating banks' consent, the term of the agreement may be 
extended for another one-year period. The interest rate applicable to 
borrowings under the $300,000,000 credit commitment is, at Viad's option, 
indexed to the bank prime rate or the London Interbank Offering Rate 
("LIBOR"), plus appropriate spreads over such indices during the period of 
the credit agreement. The agreement also provides for commitment fees. Such 
spreads and fees will change moderately should Viad's debt ratings change. 
Viad, in the event that it becomes advisable, intends to exercise its right 
under the agreement to borrow for the purpose of refinancing short-term 
borrowings; accordingly, short-term borrowings totaling $200,000,000 and 
$50,000,000 at December 31, 1998 and 1997, respectively, have been classified 
as long-term debt.

Annual maturities of long-term debt due in the next five years will approximate
$3,105,000 (1999), $32,810,000 (2000), $68,588,000 (2001), $242,609,000 (2002),
$102,459,000 (2003) and $84,882,000 thereafter. Included in the year 2002 is
$200,000,000 which represents the maturity of short-term borrowings assuming
they had been refinanced utilizing the revolving credit facility described
above.

Viad previously entered into (a) interest rate swap agreements which converted
floating interest rates on existing and anticipated replacement short-term
borrowings into fixed interest rates ("variable-to-fixed swaps") and (b)
interest rate swap agreements which converted fixed interest rates on a portion
of the Senior notes into floating interest rates ("fixed-to-variable swaps").
The net effect of such interest rate swap agreements was to increase interest
expense by $2,296,000, $5,041,000 and $3,404,000 for 1998, 1997 and 1996,
respectively. As discussed in Note C, after repaying short-term borrowings with
proceeds from the sale of ASIG, Viad terminated related interest rate swap
agreements. At December 31, 1998, there were no interest rate swap agreements
used to hedge debt obligations.

The weighted average interest rate on total debt, inclusive of the effect of
interest rate swap agreements and excluding interest expense unrelated to debt
obligations, was 6.7%, 7.5% and 7.8% for 1998, 1997 and 1996, respectively.
Excluding the interest rate swap agreements, the weighted average interest rate
related to debt obligations was 6.3%, 6.5% and 7.4% for 1998, 1997 and 1996,
respectively.

Interest paid in 1998, 1997 and 1996 was $38,427,000, $40,211,000 and
$61,402,000, respectively, including amounts charged to discontinued operations
in 1996.

Under a Shelf Registration filed in 1994 with the Securities and Exchange
Commission, Viad can issue up to an aggregate $500,000,000 of debt and equity
securities. No securities have been issued under the program. 

Viad's long-term debt agreements include various restrictive covenants and
require the maintenance of certain defined financial ratios with which Viad is
in compliance.

<PAGE>

J. PREFERRED STOCK AND COMMON STOCK AND OTHER EQUITY

Viad has 442,352 shares of $4.75 Preferred Stock authorized, of which 358,352
shares are issued. The holders of the $4.75 Preferred Stock are entitled to a
liquidation preference of $100 per share and to annual cumulative sinking fund
redemptions of 6,000 shares. Viad presently holds 123,373 shares which will be
applied to this sinking fund requirement; the 234,979 shares held by others are
scheduled to be redeemed in the years 2019 to 2058. In addition, Viad has
authorized 5,000,000 and 2,000,000 shares of Preferred Stock and Junior
Participating Preferred Stock, respectively.

Viad has one Preferred Stock Purchase Right ("Right") outstanding on each
outstanding share of its common stock. The Rights contain provisions to protect
stockholders in the event of an unsolicited attempt to acquire Viad which is not
believed by the Board of Directors to be in the best interest of stockholders.
The Rights are represented by the common share certificates and are not
exercisable or transferable apart from the common stock until such a situation
arises. The Rights may be redeemed by Viad at $0.025 per Right prior to the time
any person or group has acquired 20% or more of Viad's shares. Viad has reserved
1,000,000 shares of Junior Participating Preferred Stock for issuance in
connection with the Rights. 

Viad funds a portion of its matching contributions to employees' 401(k) plans
through a leveraged ESOP. All eligible employees of Viad and its participating
affiliates, other than certain employees covered by collective bargaining
agreements that do not expressly provide for participation of such employees in
an ESOP, may participate in the ESOP.

The ESOP borrowed $40,000,000 to purchase treasury shares in 1989. The ESOP's
obligation to repay this borrowing is guaranteed by Viad; therefore, the unpaid
balance of the borrowing ($22,000,000 and $24,000,000 at December 31, 1998 and
1997, respectively) has been reflected in the accompanying balance sheet as
long-term debt. The same amounts, representing unearned employee benefits, have
been recorded as a deduction from common stock and other equity. The liability
is reduced as the ESOP repays the borrowing, and the amount in common stock and
other equity is reduced as the employee benefits are charged to expense. The
ESOP intends to repay the loan (plus interest) using Viad contributions and
dividends received on the shares of common stock held by the ESOP. 

Information regarding ESOP transactions for the years ended December 31 was as
follows: 

<TABLE>
<CAPTION>
(000 omitted)                              1998      1997      1996
- ---------------------------------------------------------------------
<S>                                      <C>       <C>       <C>
Amounts paid by ESOP for:
  Debt repayment                         $2,000    $2,000    $2,000
  Interest                                1,098     1,187     1,200
Amounts received from Viad as:
  Dividends                                 884       856       999
  Contributions                           2,205     2,226     2,064

</TABLE>

Shares are released for allocation to participants based upon the ratio of the
year's principal and interest payments to the sum of the total principal and
interest payments expected over the remaining life of the plan. Expense of the
ESOP is recognized based upon the greater of cumulative cash payments to the
plan or 80% of the cumulative expense that would have been recognized under the
shares allocated method, in accordance with Emerging Issues Task Force Abstract
No. 89-8, "Expense Recognition for Employee Stock Ownership Plans." Under this
method, Viad has recorded expense of $2,205,000, $2,123,000 and $2,138,000 in
1998, 1997 and 1996, respectively. 

Unallocated shares held by the ESOP totaled 2,575,000 and 2,867,000 at December
31, 1998 and 1997, respectively.  Shares allocated during 1998 and 1997 totaled
292,000 and 297,000, respectively. 

In 1992, Viad sold treasury stock to Viad's Employee Equity Trust (the "Trust")
for a $200,000,000 promissory note. The Trust is used to fund certain existing
employee compensation and benefit plans. For financial reporting purposes, the
Trust is consolidated with Viad and the promissory note ($43,315,000 at December
31, 1998) and dividend and interest transactions are eliminated in
consolidation. The fair market value of the 4,495,736 remaining shares held by
the Trust at December 31, 1998, representing employee benefits, is shown as a
deduction from common stock and other equity and is reduced as employee benefits
are funded. The difference between the cost and fair value of shares held is
included in additional capital. Related unearned employee benefits at December
31, 1998 and 1997 were $136,558,000 and $97,968,000, respectively.

At December 31, 1998, retained income of $169,736,000 was unrestricted as to
payment of dividends by Viad.  A total of 94,899,331 common shares were issued
and outstanding for income per share calculations at December 31, 1998, after
deducting treasury shares and the Trust shares.

<PAGE>

K. STOCK-BASED COMPENSATION 

In 1997, stockholders adopted the 1997 Viad Corp Omnibus Incentive Plan
("Omnibus Plan"). The Omnibus Plan, which replaced prior incentive plans,
provides for the following types of awards to officers, directors and certain
key employees: (a) stock options (both incentive stock options and nonqualified
stock options); (b) stock appreciation rights ("SARs"); (c) restricted stock;
and (d) performance-based awards. The number of shares available for grant under
the Omnibus Plan in each calendar year is equal to 2% of the total number of
shares of common stock outstanding as of the first day of each year. Any shares
available for grant in a particular calendar year which are not, in fact,
granted in such year shall be added to the shares available for grant in any
subsequent calendar year. In addition, no more than 7,500,000 shares of common
stock will be cumulatively available for incentive stock option grants over the
life of the Omnibus Plan.

Stock options are granted for terms of ten years at an exercise price based on
the market value at the date of grant. Stock options are exercisable 50% after
one year with the balance exercisable after two years from the date of grant.

SARs and Limited SARs ("LSARs") were granted, with terms of ten years, under 
the 1983 Stock Option and Incentive Plan. SARs are exercisable under the same 
terms as stock options, while LSARs vest fully at date of grant and are 
exercisable only for a limited period (in the event of certain tender or 
exchange offers for Viad's common stock). SARs and/or LSARs are issued in 
tandem with certain stock options and the exercise of one reduces, to the 
extent exercised, the number of shares represented by the other(s). SAR 
exercises totaled 2,812 and 131,520 shares in 1997 and 1996, respectively. 
There were no SARs exercised in 1998.

Performance-based stock awards (97,600, 120,900 and 141,700 shares awarded in 
1998, 1997 and 1996, respectively, at an estimated fair value per share of 
$24.78, $18.34 and $13.88, respectively) vest at the end of a three-year 
period from the date of grant, based on total shareholder return relative to 
the applicable stock index and the proxy comparator groups specified at the 
time of each award. Vested shares with respect to performance periods 
beginning in 1995, 1994 and 1993 totaled 83,226 in 1998, 109,787 in 1997 and 
39,596 in 1996, respectively. Throughout the performance period, holders of 
the performance-based stock have the right to receive dividends and vote the 
shares but may not sell, assign, transfer, pledge or otherwise encumber the 
stock.

Information with respect to stock options for the years ended December 31, at 
historical number of shares and option exercise prices, is as follows:

<TABLE>
<CAPTION>
                                                                           Weighted
                                                                            Average
                                                             Shares     Exercise Price(1)
- ------------------------------------------------------------------------------------------
<S>                                                        <C>              <C>
Options outstanding at December 31, 1995                    8,275,924       $18.55
  Before spin-off of the consumer products business:
    Granted                                                    50,000        28.75
    Exercised                                              (1,488,373)       15.44
    Canceled                                                 (159,070)       15.20
  Modification due to the Distribution, net(3)              1,968,392          N/A
  After spin-off of the consumer products business:
    Granted                                                 1,691,100        13.88
    Exercised                                                (236,229)        9.26
    Canceled                                                  (78,837)       12.80
- ----------------------------------------------------------------------
Options outstanding at December 31, 1996(2)                10,022,907        10.82
  Granted                                                   1,143,100        18.33
  Conversion of Game options(4)                               235,228         7.95
  Exercised                                                (1,391,630)        9.73
  Canceled                                                   (202,578)       13.91
- ----------------------------------------------------------------------
Options outstanding at December 31, 1997(2)                 9,807,027        11.72
  Granted                                                     962,100        24.79
  Exercised                                                (1,883,697)       10.05
  Canceled                                                   (163,511)       18.84
- ----------------------------------------------------------------------
Options outstanding at December 31, 1998(2)                 8,721,919        13.38
======================================================================
</TABLE>

(1)  Weighted average exercise prices for 1995 and 1996 up to the date of
     modification are based on original grant pricing before modification due to
     the Distribution described in Note D.
(2)  Options exercisable totaled 7,342,669 shares, 8,052,840 shares and
     7,580,872 shares at December 31, 1998, 1997 and 1996, respectively.
(3)  Net of options surrendered by employees of Viad who became employees of The
     Dial Corporation after the Distribution.
(4)  Existing Game options were converted into options to purchase Viad shares
     upon the acquisition of Game (see Note B). The original number of Game
     stock options and exercise prices were adjusted to reflect the acquisition
     exchange ratio.

The following tables summarize information concerning stock options outstanding
and exercisable at December 31, 1998:

<TABLE>
<CAPTION>
                          Options Outstanding
- -------------------------------------------------------------------------
                                                                Weighted
                                                Weighted        Average
Range of                                        Remaining       Exercise
Exercise Prices                 Shares      Contractual Life     Price
- -------------------------------------------------------------------------
<S>                            <C>          <C>                <C>
$3.93 to $7.54                 1,201,668        1.9 years        $ 6.90
$9.33 to $12.22                3,209,057        4.0 years         10.96
$13.05 to $18.06               2,411,500        6.2 years         13.51
$18.34 to $25.25               1,899,694        8.8 years         21.41
                               ---------
$3.93 to $25.25                8,721,919        5.4 years         13.38
                               =========
</TABLE>

<TABLE>
<CAPTION>
                          Options Exercisable
- -------------------------------------------------------------------------
                                                                Weighted
                                                                Average
Range of                                                        Exercise
Exercise Prices                 Shares                           Price
- -------------------------------------------------------------------------
<S>                            <C>                             <C>
$3.93 to $7.54                 1,201,668                       $ 6.90
$9.33 to $12.22                3,209,057                        10.96
$13.05 to $18.06               2,404,700                        13.50
$18.34 to $25.25                 527,244                        18.56
                               ---------
$3.93 to $25.25                7,342,669                        11.67
                               =========

</TABLE>

Viad applies APB No. 25 and related interpretations in accounting for its 
stock-based compensation plans. Accordingly, no compensation expense has been 
recognized for its stock-based compensation plans other than for 
performance-based stock awards and SAR exercises, which gave rise to 
compensation expense aggregating $3,753,000, $3,858,000 and $4,444,000 in 
1998, 1997 and 1996, respectively.

Assuming Viad had recognized compensation cost for stock options and
performance-based stock awards in accordance with the fair value method of
accounting defined in SFAS No. 123, income from continuing operations and
diluted income per share from continuing operations would be as presented in the
accompanying table. The effects of applying SFAS No. 123 in this disclosure are
not necessarily indicative of future amounts.

<TABLE>
<CAPTION>
(000 omitted, except per share data)      1998     1997      1996
- --------------------------------------------------------------------
<S>                                     <C>       <C>       <C>
Income from continuing operations       $150,640  $97,794   $69,071
Additional compensation:(1)
  Stock option grants and
    performance-based stock awards        (4,631)  (3,279)   (2,876)
  Modification of existing stock
    option grants(2)                                         (5,716)
- ---------------------------------------------------------------------
Pro forma income from continuing
  operations                            $146,009  $94,515   $60,479
=====================================================================
Pro forma diluted income per share
  from continuing operations            $   1.48  $  1.00   $  0.65
=====================================================================
</TABLE>

(1)    Compensation cost calculated under SFAS No. 123 is expensed ratably
       over the vesting period. Compensation cost is net of estimated
       forfeitures and the tax benefit on nonqualified stock options.
(2)    In connection with the spin-off of the consumer products business on
       August 15, 1996, the number of shares and the exercise price of each
       option held by employees of Viad who remained employees of Viad
       after the spin-off were modified so that the aggregate exercise
       price and the aggregate spread before the spin-off were preserved at
       the time of the spin-off. SFAS No. 123 requires such options
       modified as a result of a spin-off to be treated as new grants.

For purposes of applying SFAS No. 123, the estimated fair value of stock 
options granted during 1998, 1997 and 1996 was $7.16, $5.04 and $3.47 per 
share, respectively. The fair value of each stock option grant is estimated 
on the date of grant using the Black-Scholes option pricing model with the 
following assumptions:

<TABLE>
<CAPTION>
                                1998      1997      1996
- ---------------------------------------------------------
<S>                          <C>        <C>       <C>
Expected dividend yield         1.3%       1.7%      2.3%
Expected volatility            24.4%      23.6%     22.0%
Risk-free interest rate        5.78%      6.13%     6.38%
Expected life                5 years    5 years   5 years
</TABLE>

<PAGE>

L. INCOME TAXES

Deferred income tax assets (liabilities) included in the Consolidated Balance
Sheet at December 31 related to the following:

<TABLE>
<CAPTION>
(000 omitted)                                            1998         1997
- -----------------------------------------------------------------------------
<S>                                                   <C>           <C>
Property and equipment                                $(26,133)     $(28,721)
Deferred income                                         10,178        10,568
Pension, compensation and other
  employee benefits                                     48,196        38,287
Provisions for losses                                   46,241        35,509
Unrealized gain on securities classified
  as available for sale                                (11,656)       (8,710)
Deferred state income taxes                              6,419         7,091
Capital loss carryforward                                             20,170
Alternative minimum tax credit carryforward              5,193
Other deferred income tax assets                        44,710        42,989
Other deferred income tax liabilities                  (23,923)      (23,890)
- -----------------------------------------------------------------------------
                                                        99,225        93,293
Foreign deferred tax liabilities included above          9,698        10,810
- -----------------------------------------------------------------------------
United States deferred tax assets                     $108,923      $104,103 
=============================================================================
</TABLE>

The provision for income taxes on income from continuing operations for the
years ended December 31 consisted of the following:

<TABLE>
<CAPTION>
(000 omitted)                             1998           1997          1996
- -----------------------------------------------------------------------------
<S>                                    <C>              <C>          <C>
Current:
  United States:
    Federal                            $ 50,501         $ 25,233     $ 19,827
    State                                 9,420            6,094        6,528
  Foreign                                 8,032            8,980        6,858
- -----------------------------------------------------------------------------
                                         67,953           40,307       33,213
Deferred                                   (905)             846        8,685
- -----------------------------------------------------------------------------
Income taxes                           $ 67,048         $ 41,153     $ 41,898
=============================================================================
</TABLE>

Certain tax benefits related primarily to stock option exercises and dividends
paid to the ESOP are credited to common stock and other equity and amounted to
$6,875,000, $2,491,000 and $3,401,000 in 1998, 1997 and 1996, respectively.

Eligible subsidiaries (including the consumer products business up to the 
spin-off date) are included in the consolidated federal and other applicable 
income tax returns of Viad. Certain benefits of filing such returns, 
including tax losses and credits which would not have been available to 
certain subsidiaries on a separate return basis, have been credited to such 
subsidiaries by Viad. These benefits are included in the determination of the 
income taxes of those subsidiaries.

Income taxes paid in 1998, 1997 and 1996, including amounts paid on behalf of
the consumer products business for the periods up to the spin-off date as part
of consolidated federal and other applicable tax returns of Viad, amounted to
$24,721,000, $21,689,000 and $19,792,000, respectively.

A reconciliation of the provision for income taxes on income from continuing
operations and the amount that would be computed using statutory federal income
tax rates for the years ended December 31 was as follows:

<TABLE>
<CAPTION>
(000 omitted)                            1998           1997              1996
- -------------------------------------------------------------------------------
<S>                                   <C>            <C>               <C>
Computed income taxes at statutory
  federal income tax rate of 35%      $76,191        $48,631           $38,839
Nondeductible goodwill amortization     4,051          3,466             3,410
Minority interests                        758            433               613
State income taxes                      5,608          4,341             5,636
Tax-exempt income                     (21,519)       (15,725)          (11,764)
Spin-off costs and management
  transition expenses                                                    6,300
Other, net                              1,959              7            (1,136)
- -------------------------------------------------------------------------------
Income taxes                          $67,048        $41,153           $41,898
===============================================================================
</TABLE>

United States and foreign income before income taxes from continuing operations
for the years ended December 31 was as follows:

<TABLE>
<CAPTION>
(000 omitted)                            1998           1997              1996
- -------------------------------------------------------------------------------
<S>                                   <C>            <C>              <C>
United States                         $195,313       $118,159         $ 88,819
Foreign, principally Canada and
  United Kingdom                        22,375         20,788           22,150 
- -------------------------------------------------------------------------------
Income before income taxes            $217,688       $138,947         $110,969
===============================================================================
</TABLE>

<PAGE>

M. PENSION AND OTHER BENEFITS

PENSION BENEFITS. The following table indicates the plans' funded status and
amounts recognized in Viad's Consolidated Balance Sheet at December 31:

<TABLE>
<CAPTION>
                                       Funded Plans           Unfunded Plans
                                 ----------------------    --------------------
(000 omitted)                        1998          1997       1998         1997
- -------------------------------------------------------------------------------
<S>                              <C>           <C>         <C>        <C>
Change in projected
benefit obligation:
  Benefit obligation at
    beginning of year            $161,846      $148,052    $ 28,930   $ 24,626
  Service cost                      4,936         5,716         804        689
  Interest cost                    12,007        11,408       2,258      2,067
  Plan amendments                     181           272         997      1,787
  Actuarial adjustments(1)         19,835         5,486       2,899      1,390
  Curtailments                     (2,658)       (1,738)       (133)
  Benefits paid                    (9,339)       (7,350)     (1,812)    (1,629)
- -------------------------------------------------------------------------------
  Benefit obligation
    at end of year(2)             186,808       161,846      33,943     28,930
- -------------------------------------------------------------------------------
Change in plan assets:
  Fair value of plan assets
    at beginning of year          180,990       152,108         N/A        N/A
  Actual return on plan assets     35,133        36,186
  Company contributions                42            46       1,812      1,629
  Benefits paid                    (9,339)       (7,350)     (1,812)    (1,629)
- -------------------------------------------------------------------------------
  Fair value of plan assets
    at end of year                206,826       180,990         N/A        N/A
- -------------------------------------------------------------------------------
Plan assets over (under)
  projected benefit obligation     20,018        19,144     (33,943)   (28,930)
Unrecognized net transition
  (asset) obligation               (2,128)       (3,032)        565        835
Unrecognized prior 
  service cost                        577           576       6,024      6,360
Unrecognized actuarial
  (gain) loss                      (9,181)      (10,288)      7,588      5,330
- -------------------------------------------------------------------------------
Net amount recognized            $  9,286      $  6,400    $(19,766)  $(16,405)
===============================================================================
</TABLE>

(1)  The increased actuarial adjustment in 1998 arose primarily as a result of
     the reduction in the discount rate assumption from 7.5% to 7.0%.
(2)  The accumulated benefit obligation for the unfunded pension plans was
     $27,074,000 and $23,261,000 as of December 31, 1998 and 1997, respectively.

The total amounts recognized in Viad's Consolidated Balance Sheet at December
31 were as follows:

<TABLE>
<CAPTION>
                                       Funded Plans           Unfunded Plans
                                 ----------------------    --------------------
(000 omitted)                        1998          1997       1998         1997
- -------------------------------------------------------------------------------
<S>                              <C>           <C>         <C>        <C>
Prepaid pension cost             $ 9,346       $  6,482    $    --    $    --
Accrued pension liability           (137)          (150)    (27,469)   (23,862)
Intangible asset                      13             22       6,301      6,624
Common stock and 
  other equity                        64             46       1,402        833
- -------------------------------------------------------------------------------
Net amount recognized            $ 9,286       $  6,400    $(19,766)  $(16,405)
===============================================================================
</TABLE>

Weighted average assumptions used at December 31 were as follows:

<TABLE>
<CAPTION>
                                                              1998         1997
- -------------------------------------------------------------------------------
<S>                                                          <C>           <C>
Discount rate                                                 7.0%         7.5%
Expected return on plan assets                               10.0%         9.5%
Rate of compensation increase                                 4.5%         4.5%
</TABLE>

Net periodic pension cost for defined benefit plans for the years ended December
31 includes the following components:

<TABLE>
<CAPTION>
(000 omitted)                                      1998       1997        1996
- -------------------------------------------------------------------------------
<S>                                            <C>        <C>         <C>
Service cost                                   $  5,740   $  6,405    $  6,341
Interest cost                                    14,265     13,475      12,757
Expected return on plan assets                  (15,551)   (13,953)    (13,060)
Amortization of prior service cost                  591        500         182
Recognized net actuarial loss                       511        211         178
- -------------------------------------------------------------------------------
Net periodic pension cost                      $  5,556   $  6,638    $  6,398
===============================================================================
</TABLE>

Curtailment gains totaling $1,868,000 in 1998 were primarily attributable to the
sales of businesses. Net curtailment gains totaling $1,632,000 in 1997 were
primarily attributable to freezing plan benefits for a business subsequently
sold. Curtailment gains totaling $987,000 in 1996 were attributable to an
acquired convention and event services company.

Contributions to multiemployer pension plans totaled $11,779,000, $12,141,000
and $10,737,000 in 1998, 1997 and 1996, respectively. Costs of 401(k) defined
contribution and other pension plans totaled $3,885,000, $5,020,000 and
$4,414,000 in 1998, 1997 and 1996, respectively.

POSTRETIREMENT BENEFITS OTHER THAN PENSIONS. Viad and certain of its
subsidiaries have unfunded defined benefit postretirement plans that provide
medical and life insurance for eligible employees, retirees and dependents. In
addition, Viad retained the obligations for such benefits for certain retirees
of sold businesses.

The status of the plans as of December 31 is set forth below:

<TABLE>
<CAPTION>
(000 omitted)                                                 1998        1997
- -------------------------------------------------------------------------------
<S>                                                        <C>         <C>
Change in accumulated benefit obligation:
  Benefit obligation at beginning of year                  $45,584     $41,159
  Service cost                                                 878         967
  Interest cost                                              2,997       3,165
  Plan amendments                                           (2,777)
  Actuarial adjustments                                      2,433       3,020
  Curtailments                                              (4,983)
  Benefits paid                                             (3,129)     (2,727)
- -------------------------------------------------------------------------------
  Benefit obligation at end of year                         41,003      45,584
Unrecognized prior service reduction                         3,277       1,115
Unrecognized net actuarial gain                              3,203       4,175
- -------------------------------------------------------------------------------
Accrued postretirement benefit cost                        $47,483     $50,874
===============================================================================
Discount rate                                                  7.0%        7.5%
</TABLE>

The assumed health care cost trend rate used in measuring the 1998 and 1997
accumulated postretirement benefit obligation was 9% and 10%, respectively,
gradually declining to 5% by the year 2002 and remaining at that level
thereafter for retirees below age 65, and 7% and 7.5%, respectively, gradually
declining to 5% by the year 2002 and remaining at that level thereafter for
retirees above age 65.

The net periodic postretirement benefit cost for the years ended December 31
includes the following components:

<TABLE>
<CAPTION>
(000 omitted)                                      1998       1997        1996
- -------------------------------------------------------------------------------
<S>                                              <C>        <C>         <C>
Service cost                                     $  878     $  967      $  794
Interest cost                                     2,997      3,165       2,936
Amortization of prior service cost                 (218)       (86)        (86)
Recognized net actuarial gain                       (38)      (229)       (452)
- -------------------------------------------------------------------------------
Net periodic postretirement benefit cost         $3,619     $3,817      $3,192
===============================================================================
</TABLE>

Curtailment gains totaling $5,147,000 in 1998 were primarily attributable to the
sales of businesses. There were no curtailment gains or losses in 1997 or 1996.

A one-percentage-point increase in the assumed health care cost trend rate for
each year would increase the accumulated postretirement benefit obligation as of
December 31, 1998 by approximately $4,373,000 and the ongoing annual expense by
approximately $557,000. A one-percentage-point decrease in the assumed health
care cost trend rate for each year would decrease the accumulated postretirement
benefit obligation as of December 31, 1998 by approximately $3,578,000 and the
ongoing annual expense by approximately $445,000.

<PAGE>

N. LEASES

Certain offices, equipment, and facilities for convention services, exhibit
construction and catering are leased. The leases expire over periods generally
ranging from one to 12 years and some provide for renewal options ranging from
one to 33 years. Leases which expire are generally renewed or replaced by
similar leases.

At December 31, 1998, Viad's future minimum rental payments and related sublease
rentals receivable with respect to noncancelable operating leases with terms in
excess of one year were as follows:

<TABLE>
<CAPTION>
                                                                      Rentals 
                                                                     Receivable
                                                       Rental          Under
(000 omitted)                                         Payments       Subleases
- -------------------------------------------------------------------------------
<S>                                                   <C>            <C>
1999                                                  $ 45,057       $   2,387
2000                                                    38,335           1,541
2001                                                    32,863             936
2002                                                    29,766             440
2003                                                    25,546             145
Thereafter                                             174,193             709
- -------------------------------------------------------------------------------
Total                                                 $345,760       $   6,158
===============================================================================
</TABLE>

In May 1997, Viad sold its corporate headquarters and is leasing back a portion
of the building. The future minimum rental payments are included in the table
above. The excess of the net sales price over the net book value of the building
was deferred and is being amortized over the term of the leaseback.

Information regarding net operating lease rentals for the years ended December
31 was as follows:

<TABLE>
<CAPTION>
(000 omitted)                                     1998        1997        1996
- -------------------------------------------------------------------------------
<S>                                           <C>         <C>         <C>
Minimum rentals                               $ 53,784    $ 58,446    $ 60,522
Contingent rentals(1)                              751         562         887
Sublease rentals                                (1,936)     (2,116)     (2,025)
- -------------------------------------------------------------------------------
Total rentals, net                            $ 52,599    $ 56,892    $ 59,384
===============================================================================
</TABLE>

(1)    Contingent rentals on operating leases, which are based primarily on
       sales and revenues for buildings and leasehold improvements and on
       usage for other equipment, exclude contingent fees under concession
       agreements.

O. FINANCIAL INSTRUMENTS WITH OFF-BALANCE-SHEET RISK AND FAIR VALUE OF FINANCIAL
INSTRUMENTS

FINANCIAL INSTRUMENTS WITH OFF-BALANCE-SHEET RISK. Viad is a party to 
financial instruments with off-balance-sheet risk which are entered into in 
the normal course of business to meet financing needs and to manage exposure 
to fluctuations in interest rates. These financial instruments include sale 
of receivable agreements and interest rate swap agreements. The instruments 
involve, to a varying degree, elements of credit and interest rate risk in 
addition to amounts recognized in the financial statements.

At December 31, 1998, Viad had an agreement to sell, on a revolving basis,
undivided participating interests in a defined pool of trade accounts receivable
from customers of Viad's Airline Catering and Convention and Event Services
operations in an amount not to exceed $75,000,000 as a means of accelerating
cash flow. The agreement expires in August 1999 but is expected to be extended
annually. Under the terms of the trade receivables sales agreement, Viad has
retained substantially the same risk of credit loss as if the receivables had
not been sold, as Viad is obligated to replace uncollectible receivables with
new trade accounts receivable. The average balance of proceeds from the sale of
trade accounts receivable approximated $74,630,000, $75,000,000 and $51,500,000
during 1998, 1997 and 1996, respectively. The expense of selling such
receivables, discounted based on short-term interest rates, was $4,404,000,
$4,483,000 and $3,029,000 in 1998, 1997 and 1996, respectively, and is included
in "Costs of sales and services."

In September 1997, a Viad payment services subsidiary entered into an 
agreement to sell, on a periodic basis, undivided percentage ownership 
interests in certain agents' receivables in an amount not to exceed 
$250,000,000. In June 1998, the maximum amount to be sold under the agreement 
was increased to $400,000,000. The agreement expires in June 2003. Items in 
the program include receivables from bill payment and money order agents. The 
receivables are sold in order to accelerate payment services' cash flow for 
investment in the admissible securities described in Note F. The average 
agents' receivables sold approximated $262,000,000 and $125,000,000 during 
1998 and the latter part of 1997, respectively. The agents' receivables are 
sold at a discount based on short-term variable interest rates. The expense 
of selling such receivables was $16,768,000 and $2,790,000 in 1998 and 1997, 
respectively, and is included in "Costs of sales and services." 

A portion of the payment services subsidiary's business involves the payment 
of commissions to selling agents of its official check program. The 
commissions are computed based on short-term variable interest rates. 
Variable-to-fixed rate swap agreements have been entered into to mitigate the 
effects of fluctuations on commission expense and on the net proceeds from 
the agents' receivables sales. 

The notional amount of the variable-to-fixed swap agreements totaled 
$1,425,000,000 at December 31, 1998, with an average pay rate of 5.5% and an 
average receive rate of 4.9%. The variable-rate portion of the swaps is 
generally based on LIBOR, treasury bill or federal funds rates. The 
agreements expire as follows: $150,000,000 (1999), $100,000,000 (2000), 
$250,000,000 (2002), $875,000,000 (2003) and $50,000,000 (2007).

The notional amounts of such agreements are used to measure amounts to be 
paid or received and do not represent the amount of exposure to credit loss. 
The amounts to be paid or received under the swap agreements are accrued 
consistently with the terms of the agreements and market interest rates and 
are recognized as an adjustment to the expense of the related transaction. 
Viad maintains formal procedures for entering into swap transactions, and 
management regularly monitors and reports to the Audit Committee of the Board 
of Directors on swap activity. The agreements are with major financial 
institutions which are currently expected to fully perform under the terms of 
the agreements, thereby mitigating the credit risk from the transactions in 
the event of nonperformance by the counterparties. In addition, Viad 
continuously monitors the credit ratings of the counterparties, and the 
likelihood of default is considered remote.

FAIR VALUE OF FINANCIAL INSTRUMENTS. The carrying values of cash and cash 
equivalents, receivables, accounts payable and payment service obligations 
approximate fair values due to the short-term maturities of these 
instruments. The amortized cost and fair value of investments in debt and 
equity securities are disclosed in Note F. The carrying amounts and estimated 
fair values of Viad's other financial instruments at December 31 are as 
follows:

<TABLE>
<CAPTION>
                                      1998                       1997
                             -----------------------    -----------------------
                              Carrying      Fair         Carrying      Fair
(000 omitted)                  Amount      Value          Amount      Value
- -------------------------------------------------------------------------------
<S>                          <C>          <C>           <C>          <C>
Total debt                   $(534,453)   $(541,055)    $(410,140)   $(414,173)
Swap agreements(1)                (903)     (25,097)       (4,357)     (20,753)
</TABLE>

(1)    Carrying amount represents accrued interest. 

The methods and assumptions used to estimate the fair values of the financial 
instruments are summarized below. Considerable judgment is required in 
interpreting market data to develop the estimates of fair value. Accordingly, 
the estimates presented herein may not be indicative of the amounts that Viad 
could realize in a current market exchange. The use of different market 
assumptions or valuation methodologies may have a material effect on the 
estimated fair value amounts.

Debt--The fair value of debt was estimated by discounting the future cash 
flows using rates currently available for debt of similar terms and maturity. 
The carrying values of the commercial paper and promissory notes were assumed 
to approximate fair values due to their short-term maturities.

Swap agreements--The fair value represents the estimated amount that Viad 
would pay to counterparties to terminate the swap agreements at December 31.

P. LITIGATION, CLAIMS AND OTHER CONTINGENCIES

Viad and certain subsidiaries are plaintiffs or defendants to various 
actions, proceedings and pending claims, including pending or potential 
claims by or on behalf of approximately 6,500 former railroad workers 
claiming asbestos-related health conditions from exposure to railroad 
equipment made by former subsidiaries. Certain of these pending legal actions 
are or purport to be class actions. Some of the foregoing involve, or may 
involve, compensatory, punitive or other damages. Litigation is subject to 
many uncertainties and it is possible that some of the legal actions, 
proceedings or claims could be decided against Viad. Although the amount of 
liability at December 31, 1998, with respect to these matters is not 
ascertainable, Viad believes that any resulting liability will not have a 
material effect on Viad's financial position or results of operations.

Viad is subject to various environmental laws and regulations of the United 
States as well as of the states and other countries in whose jurisdictions 
Viad has or had operations and is subject to certain international 
agreements. As is the case with many companies, Viad faces exposure to actual 
or potential claims and lawsuits involving environmental matters. Although 
Viad is a party to certain environmental disputes, Viad believes that any 
liabilities resulting therefrom, after taking into consideration amounts 
already provided for, exclusive of any potential insurance recoveries, will 
not have a material effect on Viad's financial position or results of 
operations. 

<PAGE>

Q. SEGMENT INFORMATION

SFAS No. 131, "Disclosures about Segments of an Enterprise and Related 
Information," adopted effective December 31, 1998, changes the way Viad 
reports information about its operating segments. SFAS No. 131 requires 
disclosure of certain financial information for reportable operating segments 
based on management's internal organizational decision-making structure. 
Viad measures segment profit and performance based on operating segment 
income from continuing operations after minority interests and income taxes, 
but before nonrecurring items. 

The accounting policies of the operating segments are the same as those 
described in Note A, except that an adjustment is made to the Payment 
Services segment to present revenues, operating income and income taxes on a 
fully taxable equivalent basis to reflect amounts invested in tax-exempt 
securities. Intersegment sales and transfers are not significant. Interest 
expense is allocated to operations based on net funds advanced and current 
short-term interest rates. Income taxes are allocated based primarily on 
separate return calculations for each business. Certain benefits of filing 
combined and/or consolidated state income tax returns, including tax losses 
and credits which would not have been available to certain subsidiaries on a 
separate return basis, have been credited to such subsidiaries by Viad. 
Depreciation and amortization are the only significant noncash items for the 
reportable segments.

Viad's reportable segments include Payment Services, Convention and Event 
Services and Airline Catering. The Payment Services segment sells money 
orders through agents, performs official check and negotiable instrument 
clearing services for banks and credit unions, and provides cash access  
services to gaming establishments throughout the United States. In addition, 
the segment provides consumer money wire transfer services throughout the 
world. The Convention and Event Services segment provides decorating, exhibit 
preparation, installation and dismantling, and electrical, transportation and 
management services for conventions, tradeshows, associations and other 
corporate events; and designs and builds convention, tradeshow, museum and 
other exhibits and displays throughout the world. The Airline Catering 
segment provides in-flight meals, snacks, beverages and related services to 
domestic and international airlines throughout the United States, as well as 
in foreign countries.

The remaining categories represent sold businesses, other businesses below 
reportable segment quantitative thresholds and corporate and other. These 
categories are presented to reconcile to total results. Travel and Recreation 
Services includes Viad's Canadian travel tour service subsidiary, which 
operates tours and charters in the Canadian Rockies and engages in hotel 
operations and snocoach tours of the Columbia Icefield; and the Recreation 
Division of Viad, which operates concessions at America West Arena and Bank 
One Ballpark in Phoenix, Arizona, and through a subsidiary, operates historic 
lodges at Glacier National Park. Sold businesses includes ASIG, GLSI, Jetsave 
and Crystal Holidays and the contract foodservice operations of Restaura, 
Inc. as described in Note C. Corporate and other includes expenses of 
corporate activities and interest expense not allocated to operating 
segments, net of applicable income taxes.

MAJOR CUSTOMERS. Major customers are defined as those which individually 
accounted for more than 10% of Viad's revenues. Sales to one major customer 
in the Airline Catering segment accounted for 12%, 12% and 13% of Viad's 
consolidated revenues in 1998, 1997 and 1996, respectively.

Disclosures regarding Viad's reportable segments under SFAS No. 131 with 
reconciliations to consolidated totals are presented in the accompanying 
table. The information for 1997 and 1996 has been restated to conform to the 
new presentation. While classification and presentation differ from amounts 
previously reported, the adoption of SFAS No. 131 did not affect Viad's 
consolidated financial position, results of operations or cash flows as 
previously reported. 

<PAGE>

<TABLE>
<CAPTION>
                                                                      Income from
                                                                       Continuing                                      Income
                                                                       Operations        Operating       Interest      Taxes
(000 omitted)                                        Revenues          (after-tax)(1,2)   Income(3)       Expense     (Benefit)
- --------------------------------------------------------------------------------------------------------------------------------
<S>                                                <C>                     <C>          <C>                <C>         <C>
1998:
Payment Services                                      $431,157(5)        $51,467          $87,206(5)      $   --       $ 34,536(5)
Convention and Event Services                          849,165            42,924           87,446          16,159        28,353
Airline Catering                                       892,038            37,038           70,661           6,894        26,729
- -------------------------------------------------------------------------------------------------------------------------------
Reportable segments                                  2,172,360           131,429          245,313          23,053        89,618
Other:
         Travel and Recreation Services                102,952             9,523           17,729           1,688         6,160
         Sold businesses                               306,132             9,215           14,854              47         4,998
         Corporate and other                                             (25,465)         (21,913)         16,030       (12,478)
         Gains on sales of businesses                                     32,855                                         21,784
         Provision for patent infringement
           payments received                                              (6,917)         (10,642)                       (3,725)
- -------------------------------------------------------------------------------------------------------------------------------
Subtotal                                             2,581,444           150,640          245,341          40,818       106,357
Less:    Fully taxable equivalent adjustment           (39,309)                           (39,309)                      (39,309)
         Elimination of Viad commercial paper 
- -------------------------------------------------------------------------------------------------------------------------------
                                                    $2,542,135          $150,640         $206,032         $40,818      $ 67,048
================================================================================================================================
1997:
Payment Services                                      $234,891(5)        $41,243          $65,348(5)      $   --       $ 24,105(5)
Convention and Event Services                          827,500            35,298           72,753          12,718        24,737
Airline Catering                                       802,313            33,460           66,198           7,742        24,996
- --------------------------------------------------------------------------------------------------------------------------------
Reportable segments                                  1,864,704           110,001          204,299          20,460        73,838
Other:
         Travel and Recreation Services                 91,256             7,863           14,590             497         5,949
         Sold businesses                               490,234            18,370           27,965            (670)        9,309
         Corporate and other                                             (38,440)         (29,294)         28,365       (19,219)
- --------------------------------------------------------------------------------------------------------------------------------
Subtotal                                             2,446,194            97,794          217,560          48,652         69,877
Less:    Fully taxable equivalent adjustment           (28,724)                           (28,724)                       (28,724)
         Elimination of Viad commercial paper
- --------------------------------------------------------------------------------------------------------------------------------
                                                    $2,417,470           $97,794         $188,836         $48,652      $  41,153
================================================================================================================================
1996:
Payment Services                                      $191,455(5)        $34,063          $56,019(5)      $    --      $  21,956(5)
Convention and Event Services                          774,040            31,368           64,042          11,206         21,468
Airline Catering                                       734,213            31,179           61,850           7,394         23,277
- --------------------------------------------------------------------------------------------------------------------------------
Reportable segments                                  1,699,708            96,610          181,911          18,600         66,701
Other:
         Travel and Recreation Services                 91,401             8,076           14,561             639          5,807
         Sold businesses                               493,608            16,178           26,370            (513)         8,992
         Corporate and other                                             (41,833)         (33,102)         34,293        (25,562)
         Gain on sale of interest in Phoenix Suns                         19,025                                          11,464
         Spin-off costs and management 
           transition expenses                                           (28,985)                                         (4,015)
- --------------------------------------------------------------------------------------------------------------------------------
Subtotal                                             2,284,717            69,071          189,740          53,019         63,387
Less:    Fully taxable equivalent adjustment           (21,489)                           (21,489)                       (21,489)
         Elimination of Viad commercial paper
- --------------------------------------------------------------------------------------------------------------------------------
                                                    $2,263,228           $69,071         $168,251         $53,019      $  41,898
================================================================================================================================
</TABLE>


<TABLE>
<CAPTION>
                                                                    Depreciation
                                                                         and         Capital
(000 omitted)                                         Assets        Amortization   Expenditures
- -----------------------------------------------------------------------------------------------
<S>                                                 <C>                <C>             <C>
1998: 
Payment Services                                    $3,534,073(4)       $17,908        $16,938
Convention and Event Services                          546,428           23,072         22,949
Airline Catering                                       500,780           27,591         25,596
- -----------------------------------------------------------------------------------------------
Reportable segments                                  4,581,281           68,571         65,483
Other:                                                                                        
         Travel and Recreation Services                 78,700            5,162          7,413
         Sold businesses                                35,219            8,030          3,662
         Corporate and other                           197,572            4,133            759
         Gains on sales of businesses                   
         Provision for patent infringement                                                    
           payments received                                                                  
- ----------------------------------------------------------------------------------------------
Subtotal                                             4,892,772           85,896         77,317
Less:    Fully taxable equivalent adjustment                                                  
         Elimination of Viad commercial paper          (90,000)
- ----------------------------------------------------------------------------------------------
                                                    $4,802,772          $85,896        $77,317
==============================================================================================
1997:                                                                                         
Payment Services                                    $2,440,143(4)       $10,908        $10,195
Convention and Event Services                          424,789           20,192         26,561
Airline Catering                                       508,267           25,527         37,298
- ----------------------------------------------------------------------------------------------
Reportable segments                                  3,373,199           56,627         74,054
Other:                                                                                        
         Travel and Recreation Services                 80,852            3,998         19,082
         Sold businesses                               148,099           12,825         13,962
         Corporate and other                           218,163            5,051            875
- ----------------------------------------------------------------------------------------------
Subtotal                                             3,820,313           78,501        107,973
Less:    Fully taxable equivalent adjustment                                                  
         Elimination of Viad commercial paper          (90,000)
- ----------------------------------------------------------------------------------------------
                                                    $3,730,313          $78,501       $107,973
==============================================================================================
1996:                                                                                         
Payment Services                                    $2,033,242(4)       $ 9,122       $  7,969
Convention and Event Services                          412,854           18,140         25,258
Airline Catering                                       475,914           26,311         18,133
- ----------------------------------------------------------------------------------------------
Reportable segments                                  2,922,010           53,573         51,360
Other:                                                                                        
         Travel and Recreation Services                 67,359            3,708          7,691
         Sold businesses                               208,952           11,671         20,993
         Corporate and other                           344,991            5,492          2,105
         Gain on sale of interest in Phoenix Suns 
         Spin-off costs and management                                                        
           transition expenses                                                                
- ----------------------------------------------------------------------------------------------
Subtotal                                             3,543,312           74,444         82,149
Less:    Fully taxable equivalent adjustment
         Elimination of Viad commercial paper          (90,000)
- ----------------------------------------------------------------------------------------------
                                                    $3,453,312          $74,444        $82,149
==============================================================================================

</TABLE>


(1)  Income from continuing operations is after deducting minority interests as
     follows: Payment Services $1,203,000 (1998); Convention and Event Services
     $10,000 (1998); Travel and Recreation Services $358,000 (1998), $281,000
     (1997) and $39,000 (1996); and Sold businesses $594,000 (1998), $956,000
     (1997) and $1,713,000 (1996).
(2)  Net income was $150,640,000, $89,336,000 and $28,377,000 in 1998, 1997 and
     1996, respectively, after deducting an extraordinary charge of $8,458,000
     for the early retirement of debt in 1997 and after deducting a loss from
     discontinued operations of $40,694,000 in 1996.
(3)  Operating income by segment is presented as additional information. The
     definition of operating income is revenues less (a) cost of sales and
     services, including depreciation, amortization and the expense of selling
     receivables, and (b) cost of corporate activities, net.
(4)  Includes assets restricted for payment service obligations of
     $3,066,854,000 (1998), $2,323,351,000 (1997) and $1,938,919,000 (1996),
     including $90,000,000 invested in Viad commercial paper.
(5)  The fully taxable equivalent adjustment for Payment Services' income from
     tax-exempt securities is calculated based on a combined income tax rate of
     39%.


<PAGE>

R. CONDENSED CONSOLIDATED QUARTERLY RESULTS (UNAUDITED) 

<TABLE>
<CAPTION>
                                           First       Second      Third      Fourth
(000 omitted, except per share data)      Quarter      Quarter     Quarter    Quarter    Total
- -------------------------------------------------------------------------------------------------
<S>                                       <C>         <C>         <C>        <C>       <C>
1998:
  Revenues(1)                             $602,780    $657,071    $672,393   $609,891  $2,542,135
  Operating income(1,2)                     33,631      48,433      69,161     54,807     206,032
  Net income(3)                             15,379      40,622      57,033     37,606     150,640
  Diluted income per common share(3)          0.15        0.41        0.58       0.38        1.52
  Basic income per common share(3)            0.16        0.43        0.60       0.39        1.58
=================================================================================================

  Fully taxable equivalent adjustment(1)     8,231       9,616      10,459     11,003      39,309
=================================================================================================
1997:
  Revenues(1)                             $569,726    $614,945    $622,226   $610,573  $2,417,470
  Operating income(1)                       29,639      49,995      60,235     48,967     188,836
  Net income:
    Before extraordinary charge             10,520      26,675      33,850     26,749      97,794
    Extraordinary charge                    (8,458)                                        (8,458)
- -------------------------------------------------------------------------------------------------
    Net income                               2,062      26,675      33,850     26,749      89,336
=================================================================================================
Diluted income per common share:
  Before extraordinary charge                 0.11        0.28        0.36       0.28        1.03
  Extraordinary charge                       (0.09)                                         (0.09)
- -------------------------------------------------------------------------------------------------
  Diluted income per common share             0.02        0.28        0.36       0.28        0.94
=================================================================================================
Basic income per common share:
  Before extraordinary charge                 0.11        0.29        0.37       0.29        1.06
  Extraordinary charge                       (0.09)                                         (0.09)
- -------------------------------------------------------------------------------------------------
  Basic income per common share               0.02        0.29        0.37       0.29        0.97
=================================================================================================

Fully taxable equivalent adjustment(1)       6,460       7,477       7,103      7,684      28,724
=================================================================================================

</TABLE>

(1)  A Viad payment services subsidiary is investing increasing amounts in 
     tax-exempt securities. On a fully taxable equivalent basis using a 
     combined income tax rate of 39%, revenues and operating income would be 
     higher by the fully taxable equivalent adjustments shown above.
(2)  After deducting a $10,642,000 provision for payments previously received 
     pursuant to patent infringement litigation in the second quarter of 1998 
     as described in Note C.
(3)  Includes a gain on the sale of ASIG of $13,201,000 (after-tax), or $0.13 
     per diluted share ($0.14 per basic share), in the second quarter of 
     1998; a provision for payments previously received pursuant to patent 
     infringement litigation of $6,917,000 (after-tax), or $0.07 per diluted 
     and basic share, also in the second quarter of 1998; a gain on the sale 
     of GLSI of $15,650,000 (after-tax), or $0.16 per diluted and basic 
     share, in the third quarter of 1998; and a gain on the sale of Jetsave 
     and Crystal Holidays of $4,004,000 (after-tax), or $0.04 per diluted and 
     basic share, in the fourth quarter of 1998 (see Note C). Excluding these 
     items, 1998 diluted income per common share was:

     First Quarter                             $ 0.15
     Second Quarter                              0.35
     Third Quarter                               0.42
     Fourth Quarter                              0.34
                                               ------
       Total                                   $ 1.26
                                               ======


<PAGE>

MANAGEMENT'S REPORT ON RESPONSIBILITY FOR FINANCIAL REPORTING

The management of Viad Corp has the responsibility for preparing and assuring
the integrity and objectivity of the accompanying financial statements and other
financial information in this report. The financial statements were developed
using generally accepted accounting principles and appropriate policies,
consistently applied. They reflect, where applicable, management's best
estimates and judgments and include disclosures and explanations which are
relevant to an understanding of the financial affairs of Viad.

Viad's financial statements have been audited by Deloitte & Touche LLP.
Management has made available to Deloitte & Touche LLP all of Viad's financial
records and related data, and has made appropriate and complete written and oral
representations and disclosures in connection with the audit.

Management has established and maintains a system of internal control that it 
believes provides reasonable assurance as to the integrity and reliability of 
the financial statements, the protection of assets and the prevention and 
detection of fraudulent financial reporting. The system of internal control 
is believed to provide for appropriate division of responsibilities and is 
documented by written policies and procedures that are utilized by employees 
involved in the financial reporting process. Management also recognizes its 
responsibility for fostering a strong ethical climate. This responsibility is 
characterized and reflected in Viad's Code of Corporate Conduct, which is 
communicated to all Viad executives and managers as part of an overall 
Corporate Compliance Program.

Viad also maintains a comprehensive internal auditing function which 
independently monitors compliance and assesses the effectiveness of the 
internal controls and recommends potential improvements thereto. In addition, 
as part of their audit of Viad's financial statements, the independent 
auditors review and evaluate selected internal accounting and other controls 
to establish a basis for reliance thereon in determining the audit tests to 
be applied. There is close coordination of audit planning and coverage 
between Viad's internal auditing function and the independent auditors. 
Management has considered the recommendations of both internal auditing and 
the independent auditors concerning Viad's system of internal control and has 
taken actions believed to be cost-effective in the circumstances to implement 
appropriate recommendations and otherwise enhance controls. Management 
believes that Viad's system of internal control accomplishes the objectives 
discussed herein.

The Board of Directors oversees Viad's financial reporting through its Audit
Committee. The Audit Committee regularly meets with management representatives
and, jointly and separately, with the independent auditors and internal auditing
management to review interest rate swap activity, accounting, auditing and
financial reporting matters, the effectiveness of the Corporate Compliance
Program, and during 1998, progress toward Year 2000 compliance.


/s/ Richard C. Stephan                           /s/ R.G. Nelson
Richard C. Stephan                               Ronald G. Nelson
Vice President -- Controller                     Vice President -- Finance
                                                 and Treasurer

<PAGE>

INDEPENDENT AUDITORS' REPORT

To the Stockholders and Board of Directors of Viad Corp:

We have audited the accompanying consolidated balance sheets of Viad Corp as of
December 31, 1998 and 1997, and the related consolidated statements of income,
comprehensive income, common stock and other equity and of cash flows for each
of the three years in the period ended December 31, 1998. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing 
standards. Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free 
of material misstatement. An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements. 
An audit also includes assessing the accounting principles used and 
significant estimates made by management, as well as evaluating the overall 
financial statement presentation. We believe that our audits provide a 
reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material respects, the financial position of Viad Corp as of December 31, 1998
and 1997, and the results of its operations and its cash flows for each of the
three years in the period ended December 31, 1998 in conformity with generally
accepted accounting principles.


/s/ Deloitte & Touche LLP
Deloitte & Touche LLP
Phoenix, Arizona 
February 19, 1999


<PAGE>

                                                                     Exhibit 21



                                     VIAD CORP
                                     (DELAWARE)
   Active Subsidiaries and Affiliates* as of December 31, 1998


AIRLINE CATERING GROUP

Greyhound-Dobbs Incorporated (Delaware)
  DOBBS INTERNATIONAL SERVICES, INC. (Delaware)
    Dobbs Houses International, Inc. (Delaware)
      

CONVENTION & EVENT SERVICES GROUP

Dimension Works, Inc. (Illinois)
EXG, Inc. (Delaware)
  Giltspur Exhibits of Canada, Inc. (Ontario)
GES Exposition Services (Canada) Limited (Canada)
  Exposervice Standard Inc. (Canada)
    Clarkson-Conway Inc. (Canada)
  Stampede Display and Convention Services Ltd. (Alberta)
GES EXPOSITION SERVICES, INC. (Nevada)
  Concourse Graphics, Inc. (Delaware)
  ESR Exposition Service, Inc. (New Jersey)
  Expo Accessories, Inc. (New York)
  Expo Display & Design, Inc. (New Jersey)
  Expo-Tech Electrical & Plumbing Services, Inc. (California)
  Shows Unlimited, Inc. (Nevada)
  United Exposition Service Redevelopment Corporation (Missouri)
David H. Gibson Company, Inc. (Texas)
Las Vegas Convention Service Co. (Nevada)
Viad Holding GmbH (Germany)
  Voblo Verwaltungs GmbH (Germany) (80%)


CORPORATE AND OTHER

GCMC Inc. (Arizona)
Viad Realty Corporation (Arizona)
  Greyhound Realty of Texas Inc. (Texas)
VREC, Inc. (Delaware)

<PAGE>

TRAVEL & RECREATION SERVICES GROUP

Glacier Park, Inc. (Arizona) (80%)
    Waterton Transport Company, Limited (Alberta)
Greyhound Support Services, Inc. (Delaware) (I)
  Greyhound Maintenance, Inc. (Arizona)
ProDine, Inc. (Arizona)
RESTAURA, INC. (Michigan)
TRANSPORTATION LEASING CO. (California)~~
  Greyhound Canada Holdings, Inc. (Alberta)~~
    Brewster Tours Inc. (Canada)
      BREWSTER TRANSPORT COMPANY LIMITED (Alberta)
         Cascade Holdings (Banff) Inc. (Alberta)


PAYMENT SERVICES GROUP

TRAVELERS EXPRESS COMPANY, INC. (Minnesota)
  CAG Inc. (Nevada)
  FSMC, Inc. (Minnesota)
  Game Financial Corporation (Minnesota)
    GameCash, Inc. (Minnesota)
    Game Financial Corporation of Louisiana (Louisiana)
    Game Financial Corporation of Mississippi (Mississippi)
    Game Financial Corporation of Wisconsin (Wisconsin)
  MoneyGram Payment Systems, Inc. (Delaware)
    Consorcio Oriental LLC (Delaware)
    Mid-America Money Order Company (Kentucky)
    MoneyGram Payment Systems (Canada), Inc. (Ontario)
    MoneyGram Finance Inc. (Delaware)
    MoneyGram International Limited (United Kingdom) (51%)
  MoneyLine Express, Inc. (Wisconsin)
  Travelers Express Co. (P.R.) Inc. (Puerto Rico)
Viad Service Companies Limited (United Kingdom)
  Dobbs International (U.K.) Limited (United Kingdom)#










# Indicates an Airline Catering Subsidiary
- --Indicates a Corporate and Other Subsidiary


*Parent-subsidiary or affiliate relationships are shown by marginal 
indentation. State, province or country of incorporation and ownership 
percentage are shown in parentheses following name, except that no ownership 
percentage appears for subsidiaries owned 100% (in the aggregate) by Viad 
Corp.


<PAGE>

                                                                     EXHIBIT 23





INDEPENDENT AUDITORS' CONSENT

To The Board of Directors
Viad Corp
Phoenix, Arizona

We consent to the incorporation by reference in Registration Statement Nos. 
33-54465, 333-06357, and 33-55360 on Form S-3 and Nos. 33-41870, 333-63397, 
333-27327, 33-56531, and 333-35231 on Form S-8 of Viad Corp, of our report 
dated February 19, 1999, appearing in this Annual Report on Form 10-K of Viad 
Corp for the year ended December 31, 1998.


/s/ DELOITTE & TOUCHE LLP
- -------------------------

Phoenix, Arizona

March 23, 1999


<PAGE>

                                                                     Exhibit 24


                                 POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS, that each director whose signature 
appears below constitutes and appoints Robert H. Bohannon and Richard C. 
Stephan, and each of them severally, his or her true and lawful 
attorneys-in-fact and agents, with full power of substitution and 
resubstitution, for him or her and in his or her name, place and stead, in 
any and all capacities, to sign the Form 10-K Annual Report of Viad Corp for 
the fiscal year ended December 31, 1998, and any and all amendments thereto, 
and to file the same, with all exhibits thereto, and other documents in 
connection therewith, with the Securities and Exchange Commission, granting 
unto said attorneys-in-fact and agents, and each of them, full power and 
authority to do and perform each and every act and thing requisite or 
necessary to be done in and about the premises, as fully to all intents and 
purposes as he or she might or could do in person, hereby ratifying and 
confirming all that said attorneys-in-fact and agents or either of them, or 
their or his or her substitutes or substitute, may lawfully do or cause to be 
done by virtue hereof.




      /s/ Jess Hay                 February 18, 1999
      ----------------------


      /s/ Judith K. Hofer          February 18, 1999
      ----------------------


      /s/ Jack F. Reichert         February 18, 1999
      ----------------------


      /s/ Linda Johnson Rice       February 18, 1999
      ----------------------


      /s/ Douglas L. Rock          February 18, 1999
      ----------------------


      /s/ John C. Tolleson         February 18, 1999
      ----------------------


      /s/ Timothy R. Wallace       February 18, 1999
      ----------------------


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM VIAD CORP'S
FORM 10-K FOR THE YEAR ENDED DECEMBER 31, 1998 AND IS QUALIFIED IN ITS ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                           5,197
<SECURITIES>                                         0
<RECEIVABLES>                                  133,005
<ALLOWANCES>                                     4,066
<INVENTORY>                                     73,059
<CURRENT-ASSETS>                               843,391
<PP&E>                                         842,815
<DEPRECIATION>                                 375,238
<TOTAL-ASSETS>                               4,802,772
<CURRENT-LIABILITIES>                        3,396,448
<BONDS>                                        531,348
                            6,625
                                          0
<COMMON>                                       149,610
<OTHER-SE>                                     496,271
<TOTAL-LIABILITY-AND-EQUITY>                 4,802,772
<SALES>                                              0
<TOTAL-REVENUES>                             2,542,135
<CGS>                                                0
<TOTAL-COSTS>                                2,314,190
<OTHER-EXPENSES>                                21,913
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              40,818
<INCOME-PRETAX>                                217,688
<INCOME-TAX>                                    67,048
<INCOME-CONTINUING>                            150,640
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   150,640
<EPS-PRIMARY>                                     1.58
<EPS-DILUTED>                                     1.52
        

</TABLE>


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