<PAGE>
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
------------------------------------
SCHEDULE 13D
Under the Securities Exchange Act of 1934
(Amendment No. 1)(1)
About.com, Inc.
-------------------------------------------------------------------------------
(Name of Issuer)
Common Stock, par value $.001 per share
-------------------------------------------------------------------------------
(Title of Class of Securities)
003736105
-------------------------------------------------------------------------------
(CUSIP Number)
Charles McCurdy
President
PRIMEDIA Inc.
745 Fifth Avenue
New York, NY 10151
(212) 745-0100
-------------------------------------------------------------------------------
(Name, Address and Telephone Number of Person Authorized to Receive Notices
and Communications)
December 5, 2000
-------------------------------------------------------------------------------
(Date of Event Which Requires Filing of this Statement)
If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following
box [_].
NOTE: Six copies of this statement, including all exhibits, should be filed
with the Commission. See Rule 13d-1(a) for other parties to whom copies
are to be sent.
(Continued on the following pages)
(Page 1 of 18 Pages)
(1) The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which
would alter disclosures provided in a prior cover page.
<PAGE>
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).
--------------------------------------------- --------------------------
CUSIP No. 003736105 Schedule 13D Page 2 of 18 Pages
--------------------------------------------- --------------------------
-------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF
ABOVE PERSONS
PRIMEDIA Inc. 13-3647573
-------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [X]
(b) [_]
-------------------------------------------------------------------------------
3 SEC USE ONLY
-------------------------------------------------------------------------------
4 SOURCE OF FUNDS*
Not Applicable
-------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) OR 2(e) [_]
-------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------------------------------------------------------------------------
7 SOLE VOTING POWER
NUMBER OF 2,016,806
SHARES ----------------------------------------------------------------
8 SHARED VOTING POWER
BENEFICIALLY
1,798,062**
OWNED BY
----------------------------------------------------------------
EACH 9 SOLE DISPOSITIVE POWER
REPORTING 2,016,806
PERSON ----------------------------------------------------------------
10 SHARED DISPOSITIVE POWER
WITH
0
-------------------------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
3,814,868
-------------------------------------------------------------------------------
12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
[_]
-------------------------------------------------------------------------------
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
19.3%***
-------------------------------------------------------------------------------
14 TYPE OF REPORTING PERSON*
CO
-------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT
<PAGE>
** Neither the filing of this Schedule 13D nor any of its contents shall be
deemed to constitute an admission that PRIMEDIA Inc. is the beneficial owner of
any of the Company Common Stock (as defined below) for purposes of Section 13(d)
of the Securities Exchange Act of 1934, as amended, or for any other purpose,
and such beneficial ownership is expressly disclaimed.
*** Based on 19,766,665 shares of Company Common Stock outstanding on
November 10, 2000.
<PAGE>
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).
--------------------------------------------- --------------------------
CUSIP No. 003736105 Schedule 13D Page 4 of 18 Pages
--------------------------------------------- --------------------------
-------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF
ABOVE PERSONS
MA Associates, L.P.
-------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [X]
-------------------------------------------------------------------------------
3 SEC USE ONLY
-------------------------------------------------------------------------------
4 SOURCE OF FUNDS*
Not Applicable
-------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) OR 2(e) [_]
-------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------------------------------------------------------------------------
7 SOLE VOTING POWER
NUMBER OF 0
SHARES ----------------------------------------------------------------
8 SHARED VOTING POWER
BENEFICIALLY
0
OWNED BY
----------------------------------------------------------------
EACH 9 SOLE DISPOSITIVE POWER
REPORTING 0
PERSON ----------------------------------------------------------------
10 SHARED DISPOSITIVE POWER
WITH
0
-------------------------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares disclaimed by MA Associates, L.P.
-------------------------------------------------------------------------------
12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
[_]
-------------------------------------------------------------------------------
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
Not Applicable (see 11 above)
-------------------------------------------------------------------------------
14 TYPE OF REPORTING PERSON*
PN
-------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT
<PAGE>
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).
--------------------------------------------- --------------------------
CUSIP No. 003736105 Schedule 13D Page 5 of 18 Pages
--------------------------------------------- --------------------------
-------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF
ABOVE PERSONS
FP Associates, L.P.
-------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [X]
-------------------------------------------------------------------------------
3 SEC USE ONLY
-------------------------------------------------------------------------------
4 SOURCE OF FUNDS*
Not Applicable
-------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) OR 2(e) [_]
-------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------------------------------------------------------------------------
7 SOLE VOTING POWER
NUMBER OF 0
SHARES ----------------------------------------------------------------
8 SHARED VOTING POWER
BENEFICIALLY
0
OWNED BY
----------------------------------------------------------------
EACH 9 SOLE DISPOSITIVE POWER
REPORTING 0
PERSON ----------------------------------------------------------------
10 SHARED DISPOSITIVE POWER
WITH
0
-------------------------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares disclaimed by FP Associates, L.P.
-------------------------------------------------------------------------------
12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
[_]
-------------------------------------------------------------------------------
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
Not Applicable (see 11 above)
-------------------------------------------------------------------------------
14 TYPE OF REPORTING PERSON*
PN
-------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT
<PAGE>
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).
--------------------------------------------- --------------------------
CUSIP No. 003736105 Schedule 13D Page 6 of 18 Pages
--------------------------------------------- --------------------------
-------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF
ABOVE PERSONS
Magazine Associates, L.P.
-------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [X]
-------------------------------------------------------------------------------
3 SEC USE ONLY
-------------------------------------------------------------------------------
4 SOURCE OF FUNDS*
Not Applicable
-------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) OR 2(e) [_]
-------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------------------------------------------------------------------------
7 SOLE VOTING POWER
NUMBER OF 0
SHARES ----------------------------------------------------------------
8 SHARED VOTING POWER
BENEFICIALLY
0
OWNED BY
----------------------------------------------------------------
EACH 9 SOLE DISPOSITIVE POWER
REPORTING 0
PERSON ----------------------------------------------------------------
10 SHARED DISPOSITIVE POWER
WITH
0
-------------------------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares disclaimed by Magazine Associates, L.P.
-------------------------------------------------------------------------------
12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
[_]
-------------------------------------------------------------------------------
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
Not Applicable (see 11 above)
-------------------------------------------------------------------------------
14 TYPE OF REPORTING PERSON*
PN
-------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT
<PAGE>
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).
--------------------------------------------- --------------------------
CUSIP No. 003736105 Schedule 13D Page 7 of 18 Pages
--------------------------------------------- --------------------------
-------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF
ABOVE PERSONS
Publishing Associates, L.P.
-------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [X]
-------------------------------------------------------------------------------
3 SEC USE ONLY
-------------------------------------------------------------------------------
4 SOURCE OF FUNDS*
Not Applicable
-------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) OR 2(e) [_]
-------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------------------------------------------------------------------------
7 SOLE VOTING POWER
NUMBER OF 0
SHARES ----------------------------------------------------------------
8 SHARED VOTING POWER
BENEFICIALLY
0
OWNED BY
----------------------------------------------------------------
EACH 9 SOLE DISPOSITIVE POWER
REPORTING 0
PERSON ----------------------------------------------------------------
10 SHARED DISPOSITIVE POWER
WITH
0
-------------------------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares disclaimed by Publishing
Associates, L.P.
-------------------------------------------------------------------------------
12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
[_]
-------------------------------------------------------------------------------
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
Not Applicable (see 11 above)
-------------------------------------------------------------------------------
14 TYPE OF REPORTING PERSON*
PN
-------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT
<PAGE>
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).
--------------------------------------------- --------------------------
CUSIP No. 003736105 Schedule 13D Page 8 of 18 Pages
--------------------------------------------- --------------------------
-------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF
ABOVE PERSONS
Channel One Associates, L.P.
-------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [X]
-------------------------------------------------------------------------------
3 SEC USE ONLY
-------------------------------------------------------------------------------
4 SOURCE OF FUNDS*
Not Applicable
-------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) OR 2(e) [_]
-------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------------------------------------------------------------------------
7 SOLE VOTING POWER
NUMBER OF 0
SHARES ----------------------------------------------------------------
8 SHARED VOTING POWER
BENEFICIALLY
0
OWNED BY
----------------------------------------------------------------
EACH 9 SOLE DISPOSITIVE POWER
REPORTING 0
PERSON ----------------------------------------------------------------
10 SHARED DISPOSITIVE POWER
WITH
0
-------------------------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares disclaimed by Channel One
Associates, L.P.
-------------------------------------------------------------------------------
12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
[_]
-------------------------------------------------------------------------------
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
Not Applicable (see 11 above)
-------------------------------------------------------------------------------
14 TYPE OF REPORTING PERSON*
PN
-------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT
<PAGE>
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).
--------------------------------------------- --------------------------
CUSIP No. 003736105 Schedule 13D Page 9 of 18 Pages
--------------------------------------------- --------------------------
-------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF
ABOVE PERSONS
KKR Partners II, L.P.
-------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [X]
-------------------------------------------------------------------------------
3 SEC USE ONLY
-------------------------------------------------------------------------------
4 SOURCE OF FUNDS*
Not Applicable
-------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) OR 2(e) [_]
-------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------------------------------------------------------------------------
7 SOLE VOTING POWER
NUMBER OF 0
SHARES ----------------------------------------------------------------
8 SHARED VOTING POWER
BENEFICIALLY
0
OWNED BY
----------------------------------------------------------------
EACH 9 SOLE DISPOSITIVE POWER
REPORTING 0
PERSON ----------------------------------------------------------------
10 SHARED DISPOSITIVE POWER
WITH
0
-------------------------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares disclaimed by KKR Partners II, L.P.
-------------------------------------------------------------------------------
12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
[_]
-------------------------------------------------------------------------------
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
Not Applicable (see 11 above)
-------------------------------------------------------------------------------
14 TYPE OF REPORTING PERSON*
PN
-------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT
<PAGE>
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).
--------------------------------------------- --------------------------
CUSIP No. 003736105 Schedule 13D Page 10 of 18 Pages
--------------------------------------------- --------------------------
-------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF
ABOVE PERSONS
KKR Associates, L.P.
-------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [X]
-------------------------------------------------------------------------------
3 SEC USE ONLY
-------------------------------------------------------------------------------
4 SOURCE OF FUNDS*
Not Applicable
-------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) OR 2(e) [_]
-------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
New York
-------------------------------------------------------------------------------
7 SOLE VOTING POWER
NUMBER OF 0
SHARES ----------------------------------------------------------------
8 SHARED VOTING POWER
BENEFICIALLY
0
OWNED BY
----------------------------------------------------------------
EACH 9 SOLE DISPOSITIVE POWER
REPORTING 0
PERSON ----------------------------------------------------------------
10 SHARED DISPOSITIVE POWER
WITH
0
-------------------------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares disclaimed by KKR Associates, L.P.
-------------------------------------------------------------------------------
12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
[_]
-------------------------------------------------------------------------------
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
Not Applicable (see 11 above)
-------------------------------------------------------------------------------
14 TYPE OF REPORTING PERSON*
PN
-------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT
<PAGE>
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).
--------------------------------------------- --------------------------
CUSIP No. 003736105 Schedule 13D Page 11 of 18 Pages
--------------------------------------------- --------------------------
-------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF
ABOVE PERSONS
KKR 1996 Fund, L.P.
-------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [X]
(b) [_]
-------------------------------------------------------------------------------
3 SEC USE ONLY
-------------------------------------------------------------------------------
4 SOURCE OF FUNDS*
Not Applicable
-------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) OR 2(e) [_]
-------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------------------------------------------------------------------------
7 SOLE VOTING POWER
NUMBER OF 2,016,806
SHARES ----------------------------------------------------------------
8 SHARED VOTING POWER
BENEFICIALLY
1,798,062**
OWNED BY
----------------------------------------------------------------
EACH 9 SOLE DISPOSITIVE POWER
REPORTING 2,016,806
PERSON ----------------------------------------------------------------
10 SHARED DISPOSITIVE POWER
WITH
0
-------------------------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
3,814,868
-------------------------------------------------------------------------------
12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
[_]
-------------------------------------------------------------------------------
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
19.3%***
-------------------------------------------------------------------------------
14 TYPE OF REPORTING PERSON*
PN
-------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT
<PAGE>
** Neither the filing of this Schedule 13D nor any of its contents shall be
deemed to constitute an admission that KKR 1996 Fund, L.P. is the beneficial
owner of any of the Company Common Stock (as defined below) for purposes of
Section 13(d) of the Securities Exchange Act of 1934, as amended, or for any
other purpose, and such beneficial ownership is expressly disclaimed.
*** Based on 19,766,665 shares of Company Common Stock outstanding on
November 10, 2000.
<PAGE>
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).
--------------------------------------------- --------------------------
CUSIP No. 003736105 Schedule 13D Page 13 of 18 Pages
--------------------------------------------- --------------------------
-------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF
ABOVE PERSONS
KKR Associates 1996 L.P.
-------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [X]
-------------------------------------------------------------------------------
3 SEC USE ONLY
-------------------------------------------------------------------------------
4 SOURCE OF FUNDS*
Not Applicable
-------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) OR 2(e) [_]
-------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------------------------------------------------------------------------
7 SOLE VOTING POWER
NUMBER OF 0
SHARES ----------------------------------------------------------------
8 SHARED VOTING POWER
BENEFICIALLY
0
OWNED BY
----------------------------------------------------------------
EACH 9 SOLE DISPOSITIVE POWER
REPORTING 0
PERSON ----------------------------------------------------------------
10 SHARED DISPOSITIVE POWER
WITH
0
-------------------------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares disclaimed by KKR Associates 1996 L.P.
-------------------------------------------------------------------------------
12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
[_]
-------------------------------------------------------------------------------
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
Not Applicable (see 11 above)
-------------------------------------------------------------------------------
14 TYPE OF REPORTING PERSON*
PN
-------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT
<PAGE>
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).
--------------------------------------------- --------------------------
CUSIP No. 003736105 Schedule 13D Page 14 of 18 Pages
--------------------------------------------- --------------------------
-------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF
ABOVE PERSONS
KKR 1996 GP LLC
-------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [X]
-------------------------------------------------------------------------------
3 SEC USE ONLY
-------------------------------------------------------------------------------
4 SOURCE OF FUNDS*
Not Applicable
-------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) OR 2(e) [_]
-------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------------------------------------------------------------------------
7 SOLE VOTING POWER
NUMBER OF 0
SHARES ----------------------------------------------------------------
8 SHARED VOTING POWER
BENEFICIALLY
0
OWNED BY
----------------------------------------------------------------
EACH 9 SOLE DISPOSITIVE POWER
REPORTING 0
PERSON ----------------------------------------------------------------
10 SHARED DISPOSITIVE POWER
WITH
0
-------------------------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares disclaimed by KKR 1996 GP LLC
-------------------------------------------------------------------------------
12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
[_]
-------------------------------------------------------------------------------
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
Not Applicable (see 11 above)
-------------------------------------------------------------------------------
14 TYPE OF REPORTING PERSON*
OO
-------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT
<PAGE>
AMENDMENT NO. 1 TO SCHEDULE 13D
This Statement on Schedule 13D relates to shares of Common Stock, par value
$.001 per share ("Company Common Stock"), of About.com, Inc., a Delaware
corporation (the "Company"), as previously filed on November 8, 2000 by PRIMEDIA
Inc., a Delaware corporation ("PRIMEDIA") for and on behalf of itself, MA
Associates, L.P., a Delaware limited partnership ("MA Associates"), FP
Associates, L.P., a Delaware limited partnership ("FP Associates"), Magazine
Associates, L.P., a Delaware limited partnership ("Magazine Associates"),
Publishing Associates, L.P., a Delaware limited partnership ("Publishing
Associates"), Channel One Associates, L.P., a Delaware limited partnership
("Channel One Associates"), KKR Partners II, L.P., a Delaware limited
partnership ("Partners"), KKR Associates, L.P., a New York limited partnership
("KKR Associates"), which is the sole general partner of MA Associates, FP
Associates, Magazine Associates, Publishing Associates, Channel One Associates
and Partners, KKR 1996 Fund L.P., a Delaware limited partnership ("KKR 1996
Fund"), KKR Associates 1996 L.P., a Delaware limited partnership which is the
sole general partner of KKR 1996 Fund ("KKR Associates 1996"), and KKR 1996 GP
LLC, a Delaware limited liability company which is the sole general partner of
KKR Associates 1996 ("KKR 1996 LLC") (MA Associates, FP Associates, Magazine
Associates, Publishing Associates, Channel One Associates, Partners, KKR
Associates, KKR 1996 Fund, KKR Associates 1996 and KKR 1996 LLC, collectively,
the "Majority Stockholders") is hereby amended with respect to the items set
forth below. Capitalized terms used herein without definition have meanings
ascribed to such terms in Schedule 13D.
ITEM 4. PURPOSE OF THE TRANSACTION.
On December 5, 2000, 1,613,445 shares of Company Common Stock were issued
to PRIMEDIA pursuant to the Second Ads for Equity Agreement.
The foregoing does not purport to be a complete summary of the Second Ads
for Equity Agreement and is subject to, and qualified in its entirety by
reference to, the provisions of the Second Ads for Equity Agreement attached
hereto as Exhibit 5.
On December 6, 2000, KKR 1996 Fund decided to negotiate private purchases
of Company Common Stock in an undetermined amount and/or to acquire Company
Common Stock in the open market in an undetermined amount.
Except as set forth above, the Reporting Persons have no present plans or
proposals which relate to or would result in any actions described in
subparagraphs (a) through (j) of Item 4 of Schedule 13D, except that the
Reporting Persons may, from time to time, acquire Company Common Stock in the
open market.
ITEM 5. INTEREST IN SECURITIES OF THE ISSUER.
(a) The responses of the Reporting Persons to Rows (7) through (13) of the
cover page of this statement on Schedule 13D are incorporated herein by
reference.
Page 15 of 18 Pages
<PAGE>
Except as disclosed in this Item 5(a), none of the Reporting Persons, nor,
to the best knowledge of the Reporting Persons, any of the other persons named
in Item 2 or on Schedule A hereto, beneficially owns any shares of Company
Common Stock.
(b) The responses of the Reporting Persons to (i) Rows (7) through (13) of
the cover page of this statement on Schedule 13D and (ii) Item 5(a) hereof are
incorporated herein by reference. As further described in Item 4, PRIMEDIA was
issued 1,613,445 shares of Company Common Stock in connection with the Second
Ads for Equity Agreement. KKR 1996 Fund's decision to acquire Company Common
Stock as described in Item 4 may mean that it and PRIMEDIA are a "group" for
purposes of Rule 13d-1 of the Securities Exchange Act of 1934, as amended.
Except as disclosed in this Item 5(b), none of the Reporting Persons, nor,
to the best knowledge of the Reporting Persons, any of the other persons named
in Item 2 or on Schedule A hereto, presently has the power to vote or to direct
the vote or to dispose or direct the disposition of any of shares of Company
Common Stock or other securities of the Company which they may be deemed to
beneficially own.
(c) Except as disclosed in Item 4 hereof, none of the Reporting Persons,
nor, to the best knowledge of the Reporting Persons, any of the other persons
named in Item 2 or on Schedule A hereto, has effected any transaction in the
Company Common Stock during the past 60 days.
(d) Not applicable.
(e) Not applicable.
Neither the filing of this Schedule 13D or any amendment thereto, nor
anything contained herein is intended as, or should be construed as, an
admission that the Reporting Persons are the "beneficial owner" of any shares of
Company Common Stock or other securities of the Company.
Page 16 of 18 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this Schedule 13D is true, complete
and correct.
PRIMEDIA INC.
By: /s/ Charles McCurdy
------------------------------
Name: Charles McCurdy
Title: President
KKR 1996 FUND L.P.
By: KKR Associates 1996, L.P.
Its General Partner
By: KKR 1996 GP LLC
Its General Partner
By: /s/ Perry Golkin
-----------------------------
Member
KKR ASSOCIATES 1996
By: KKR 1996 GP LLC
Its General Partner
By: /s/ Perry Golkin
-----------------------------
Member
KKR 1996 GP LLC
By: /s/ Perry Golkin
-----------------------------
Member
MA ASSOCIATES, L.P.
By: KKR Associates, L.P.
Its General Partner
By: /s/ Perry Golkin
-----------------------------
A General Partner
Page 17 of 18 Pages
<PAGE>
FP ASSOCIATES, L.P.
By: KKR Associates, L.P.
Its General Partner
By: /s/ Perry Golkin
-----------------------------
A General Partner
MAGAZINE ASSOCIATES, L.P.
By: KKR Associates, L.P.
Its General Partner
By: /s/ Perry Golkin
-----------------------------
A General Partner
PUBLISHING ASSOCIATES, L.P.
By: KKR Associates, L.P.
Its General Partner
By: /s/ Perry Golkin
-----------------------------
A General Partner
CHANNEL ONE ASSOCIATES, L.P.
By: KKR Associates, L.P.
Its General Partner
By: /s/ Perry Golkin
-----------------------------
A General Partner
KKR PARTNERS II, L.P.
By: KKR Associates, L.P.
Its General Partner
By: /s/ Perry Golkin
-----------------------------
A General Partner
KKR ASSOCIATES, L.P.
By: /s/ Perry Golkin
-----------------------------
A General Partner
DATED: December 7, 2000
