PRIMEDIA INC
8-K, 2000-11-13
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT


    Pursuant to Section 13 or 15 (d) of the Securities Exchange Act of 1934


       Date of Report (Date of earliest event reported) November 13, 2000


                         Commission file number: 1-11106


                                 Primedia Inc.
              (Exact name of registrant as specified in its charter)


   DELAWARE                                                      13-3647573

--------------------------------------------------------------------------------
(State or other jurisdiction of                               (I.R.S. Employer
incorporation or organization)                               Identification No.)


                      745 Fifth Avenue, New York, New York
                     (Address of principal executive offices)


                                      10151
                                   (Zip Code)


Registrant's telephone number, including area code            (212) 745-0100
                                                              --------------






<PAGE>


ITEM 5.           OTHER EVENTS

(a)  Effective  March 30, 2000,  Primedia  Inc.  (the  "Company")  realigned its
segments  to conform to its new  strategic  direction,  including  organization,
management and growth  initiatives.  The new segments are:  Consumer  (including
both traditional and new media operations of Primedia  Magazines Inc.,  Primedia
Enthusiast Publications, Inc., Channel One Communications Corp., Haas Publishing
Companies,   Inc.  and  Films  for  the  Humanities  and  Sciences,   Inc.)  and
Business-to-Business  (including both  traditional  and new media  operations of
Intertec Publishing Corporation (Business-to-Business  Publications and Events),
Bacon's  Information,   Inc.,  IndustryClick  Corporation,   Primedia  Workplace
Learning,  Inc. and certain product lines of Primedia  Information  Inc.). These
new  segments  reflect  the  nature  of  the  targeted   audience,   mirror  the
organizational  structure  of the Company and should  provide  investors  with a
better understanding of the Company. The attached Exhibit contains the Company's
Management  Discussion  and  Analysis  of  Financial  Condition  and  Results of
Operations for the years ended December 31, 1999, 1998 and 1997,  prepared based
on these realigned segments.



ITEM 7.           FINANCIAL STATEMENTS AND EXHIBITS

(b)   The Exhibits to this report are listed in the Index to Exhibits on page 4.






<PAGE>


SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                               Primedia Inc.
                              -------------
                               (Registrant)





Date:      November 13, 2000                  /s/  Thomas S. Rogers
           ------------------------       --------------------------------------
                                                        (Signature)
                                          Chairman and Chief Executive Officer
                                          (Principal Executive Officer)






Date:      November 13, 2000                /s/  Lawrence R. Rutkowski
           ------------------------       --------------------------------------
                                                       (Signature)
                                          Executive Vice President and Chief
                                                  Financial Officer
                                          (Principal Financial Officer)








<PAGE>


INDEX TO EXHIBITS


Exhibit  No.               Description

99.1                       Management's  Discussion  and  Analysis of  Financial
                           Condition  and  Results of  Operations  for the years
                           ended  December  31,  1999,  1998 and 1997,  prepared
                           based on the realigned segments.



<PAGE>


                                                                    EXHIBIT 99.1
ITEM 7. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS).

Introduction
The following  discussion and analysis of the Company's  financial condition and
results  of  operations  should  be  read  in  conjunction  with  the  Company's
historical  consolidated  financial  statements  and notes  thereto for the year
ended  December 31, 1999,  which is included in the  Company's  annual report on
Form 10-K for the year ended  December 31, 1999. On March 30, 2000,  the Company
announced a new strategic  direction which included a management  reorganization
and a focus on building a fully integrated,  targeted  business-to-business  and
consumer media company. Accordingly, the Company's two new segments are consumer
and business-to-business.

Management  believes a meaningful  comparison of the results of  operations  for
1999,  1998 and  1997 is  obtained  by  using  the  segment  information  and by
presenting results from continuing  businesses  ("Continuing  Businesses") which
exclude the results of the non-core businesses (the "Non-Core Businesses").  The
Company has  reclassified  certain product lines as Non-Core  Businesses and has
restated prior periods  accordingly.  The non-core  businesses  represent  those
businesses that have been divested,  discontinued or that management believes do
not possess the greatest potential for growth. The Non-Core  Businesses include:
Supplemental  Education Group ("SEG"), which includes Weekly Reader Corporation,
Primedia  Reference  Inc. and  American  Guidance  Service,  Inc.;  QWIZ,  Inc.,
Pictorial,   Inc.,   certain   business   directories,   Krames   Communications
Incorporated ("Krames"),  The Katharine Gibbs Schools, Inc. ("Katharine Gibbs"),
New Woman, Intertec Mailing Services, Newbridge Communications,  Inc. (excluding
Films for the Humanities  and  Sciences),  Stagebill,  Nelson  Information  Inc.
("Nelson"),  The Daily Racing Form and certain enthusiast titles which have been
divested or discontinued.

In 1999 and 1998,  the  results  from  Continuing  Businesses  for each  segment
includes traditional and new media operations. Starting in 1998, the Company has
committed  significant  financial  resources to the development of its new media
businesses.  These  units  leverage  off of the  traditional  media  businesses.
Funding for these  projects comes from the Company's cash flow and proceeds from
the sale of  non-strategic  units.  Prior to 1998,  new  media  operations  were
immaterial.

Results  of the  Company's  new media  operations  reflect  certain  adjustments
including the allocation of bundled revenues and various intercompany  expenses.
All intercompany  transactions  between the traditional and new media operations
are eliminated in consolidation.

Additional  selected  financial data for the Company  organized on the foregoing
basis is presented below:

<TABLE>
<CAPTION>

Years Ended December 31,                                     1999               1998                1997
------------------------------------------------------------------------------------------------------------------
Sales, Net:
     Continuing Businesses:
<S>                                                      <C>                 <C>                 <C>

        Consumer                                         $    1,054,334      $   927,003         $   749,162
        Business-to-Business                                    475,746          435,367             348,860
                                                         ------------------  ------------------  -----------------
           Subtotal                                           1,530,080        1,362,370           1,098,022
     Non-Core Businesses                                        186,022          211,203             389,573
                                                         ------------------  ------------------  -----------------
           Total                                         $    1,716,102      $ 1,573,573         $ 1,487,595
                                                         ==================  ==================  =================

------------------------------------------------------------------------------------------------------------------

EBITDA: (1)
     Continuing Businesses:
        Consumer                                         $      217,260      $   204,927         $   185,894
        Business-to-Business                                    102,314           98,464              85,792
        Corporate                                               (34,986)         (28,324)            (25,545)
                                                         -----------------   ------------------  -----------------
           Subtotal                                             284,588          275,067             246,141
     Non-Core Businesses                                         55,966           54,843              55,871
                                                         -----------------   ------------------  -----------------
           Total                                         $      340,554      $   329,910         $   302,012
                                                         ==================  ==================  =================

------------------------------------------------------------------------------------------------------------------

Depreciation, Amortization and
  Other (Credits) Charges: (2)
     Continuing Businesses:
        Consumer                                         $      136,588      $   112,469         $    98,306
        Business-to-Business                                    363,060           81,679              58,684
        Corporate                                                (4,115)           1,284                  99
                                                         ------------------  ------------------  -----------------
           Subtotal                                             495,533          195,432             157,089
     Non-Core Businesses                                       (209,311)          16,321             165,716
                                                         ------------------  ------------------  -----------------
           Total                                         $      286,222      $   211,753         $   322,805
                                                         ==================  ==================  =================

------------------------------------------------------------------------------------------------------------------

Operating Income (Loss):
     Continuing Businesses:
        Consumer                                         $       80,672      $    92,458         $    87,588
        Business-to-Business                                   (260,746)          16,785              27,108
        Corporate                                               (30,871)         (29,608)            (25,644)
                                                         ------------------  ------------------  -----------------
           Subtotal                                            (210,945)          79,635              89,052
     Non-Core Business                                          265,277           38,522            (109,845)
                                                         ------------------  ------------------  -----------------
           Total                                                 54,332          118,157             (20,793)
Other Income (Expense):
     Interest expense                                          (164,909)        (144,442)           (136,625)
     Amortization of deferred financing costs                    (3,286)          (3,046)             (3,071)
     Other, net                                                     250           (8,405)              1,365
                                                         ------------------  ------------------  -----------------
Loss before income tax benefit (expense)
  and extraordinary charge                                     (113,613)         (37,736)           (159,124)
Income tax benefit (expense)                                     (6,500)            -                  1,685
                                                         ------------------  ------------------  -----------------
Loss before extraordinary charge                               (120,113)         (37,736)           (157,439)
Extraordinary charge - extinguishment of debt                      -                -                (15,401)
                                                         ------------------  ------------------  -----------------
Net loss                                                 $     (120,113)     $   (37,736)        $  (172,840)
                                                         ==================  ==================  =================

------------------------------------------------------------------------------------------------------------------
</TABLE>


 (1) Represents earnings before interest, taxes, depreciation,  amortization and
one-time (credits) and charges including an impairment  provision for long-lived
assets of $275,788 in 1999, a provision for product-line  closures of $22,000 in
1999 and (gain) loss on the sales of businesses  and other,  net of  $(235,580),
$(7,216) and $138,640 in 1999, 1998 and 1997, respectively ("EBITDA"). EBITDA is
not intended to represent cash flow from operations and should not be considered
as an  alternative  to net  income or loss (as  determined  in  conformity  with
generally  accepted  accounting  principles)  as an indicator  of the  Company's
operating  performance  or to cash flows as a measure of liquidity.  The Company
believes  EBITDA is a standard  measure  commonly  reported  and widely  used by
analysts,  investors  and  other  interested  parties  in  the  media  industry.
Accordingly,  this  information  has  been  disclosed  herein  to  permit a more
complete comparative analysis of the Company's operating performance relative to
other companies in its industry. This measure may not be comparable to similarly
titled measures used by other companies.

(2) Other charges include (gain) loss on the sales of businesses and other, net
in 1999, 1998 and 1997, and provision for the  impairment of long-lived assets
and product-line closures in 1999 as detailed in footnote (1) above.


<PAGE>



Results of Operations

1999 Compared to 1998


Consolidated Results:

Traditional media sales from Continuing Businesses increased 12.0% to $1,520,602
in 1999 from $1,357,324 in 1998 due to growth in both segments.  New media sales
from Continuing  Businesses  increased 123.8% to $22,512 in 1999 from $10,058 in
1998 due to growth in both  segments.  After the  elimination  of  inter-company
sales between the traditional and new media  businesses of $13,034 and $5,012 in
1999 and 1998, respectively, sales from Continuing Businesses increased 12.3% to
$1,530,080 in 1999 from $1,362,370 in 1998 due to growth in both segments. Total
sales,  including  Non-Core  Businesses,   increased  9.1%  to  $1,716,102  from
$1,573,573 in 1998.

Traditional media EBITDA from Continuing  Businesses increased 11.3% to $316,365
in 1999 from $284,308 in 1998, while new media EBITDA from Continuing Businesses
decreased  243.9%  to  $(31,777)  in 1999 from  $(9,241)  in 1998.  EBITDA  from
Continuing  Businesses  increased 3.5% to $284,588 in 1999 from $275,067 in 1998
due  to  acquisitions  and  growth  in  the  consumer  and  business-to-business
segments'  traditional product lines largely offset by higher investments in new
media  development as well as certain  non-recurring  charges  related to senior
management  changes  of  $6,100  in  1999.  Total  EBITDA,   including  Non-Core
Businesses, increased 3.2% to $340,554 in 1999 from $329,910 in 1998.

Operating (loss) income from Continuing Businesses,  including traditional media
and new media operations, decreased to $(210,945) in 1999 compared to $79,635 in
1998.  This decrease was  primarily  due to the provision for the  impairment of
long-lived  assets of $275,788 and the  provision for  product-line  closures of
$22,000 at  Primedia  Workplace  Learning.  Total  operating  income,  including
Non-Core Businesses,  decreased 54.0% to $54,332 in 1999 compared to $118,157 in
1998 due to the factors mentioned above partially offset by the gain on the sale
of the supplemental education group in 1999.

Interest  expense  increased by $20,467 or 14.2% in 1999 compared to 1998.  This
increase is due to increased borrowings outstanding for most of the year to fund
acquisitions made during 1999 and 1998.  Approximately  $350,000 of the proceeds
from the sale of the  supplemental  education  group,  which occurred during the
fourth  quarter of 1999, was used to repay  borrowings  under the Company's bank
credit facilities.

The Company's  management  determined  that no adjustment to net deferred income
tax assets was  required at December  31,  1999 and 1998.  In 1999,  the Company
recorded  income tax expense of $6,500  related to a provision for current state
and local taxes incurred as a result of the gain on the sale of the supplemental
education group.


Consumer  Segment  (including   Primedia  Magazines  Inc.,  Primedia  Enthusiast
Publications,  Inc., Haas Publishing Companies, Inc., Films for the Humanities &
Sciences, Inc. and Channel One Communications Corporation):

Traditional media sales from Continuing Businesses increased 13.5% to $1,050,108
in 1999 from  $925,047 in 1998,  due  primarily  to  approximately  $76,000 from
acquisitions, such as Primedia Enthusiast Publications (formerly known as Cowles
Enthusiast Media), the Youth  Entertainment Group and certain regional apartment
guides.  The  Company's   consumer  guides,   including  the  apartment  guides,
experienced  strong  advertising  sales growth as did such titles as  Seventeen,
Modern  Bride,  American  Baby and  Chicago.  New media  sales  from  Continuing
Businesses increased 134.5% to $13,280 in 1999 from $5,664 in 1998 primarily due
to an  increase in  Internet  advertising  at  apartmentguide.com  and  magazine
related  web-sites.  After the  elimination of  inter-company  sales between the
traditional  and new media  businesses  of $9,054  and  $3,708 in 1999 and 1998,
respectively,  sales from Continuing Businesses increased 13.7% to $1,054,334 in
1999 from $927,003 in 1998.

Traditional media EBITDA from Continuing  Businesses increased 14.1% to $240,937
in 1999  from  $211,223  in 1998.  The  traditional  media  EBITDA  margin  from
Continuing  Businesses remained flat at 22.9% in 1999 compared to 22.8% in 1998.
New media EBITDA from  Continuing  Businesses  decreased  276.1% to $(23,677) in
1999 from $(6,296) in 1998. EBITDA from Continuing  Businesses increased 6.0% to
$217,260  in 1999 from  $204,927  in 1998.  The EBITDA  margin  from  Continuing
Businesses  decreased  to 20.6% in 1999 from 22.1% in 1998.  The decrease in the
margin is reflective of increased Internet investment.

Operating income from Continuing Businesses, including traditional media and new
media  operations,  decreased  12.7% to $80,672 in 1999  compared  to $92,458 in
1998. The EBITDA growth during the 1999 period was more than offset by a $14,333
long-lived asset impairment  charge and increased  amortization and depreciation
arising from acquisitions.


Business-to-Business Segment (including Intertec Publishing Corporation, Bacon's
Information,  Inc., IndustryClick Corporation,  Primedia Workplace Learning, Inc
and certain product lines of Primedia Information):

Traditional media sales from Continuing Businesses increased 8.8% to $470,494 in
1999  from  $432,277  in 1998,  due  primarily  to  approximately  $50,000  from
acquisitions  such as  various  business-to-business  titles  and  trade  shows,
partially  offset by weakness in certain  business-to-business  titles and lower
sales at Primedia  Workplace  Learning  where  unprofitable  product  lines were
closed. New media sales from Continuing Businesses increased 110.1% to $9,232 in
1999 from $4,394 in 1998 due primarily to approximately $4,500 from acquisitions
such as Federal Sources and at Industryclick,  our business-to-business Internet
unit. After the elimination of  inter-company  sales between the traditional and
new media businesses of $3,980 and $1,304 in 1999 and 1998, respectively,  sales
from Continuing  Businesses  increased 9.3% to $475,746 in 1999 from $435,367 in
1998.

Traditional media EBITDA from Continuing  Businesses  increased 8.7% to $109,002
in 1999  from  $100,300  in 1998.  The  traditional  media  EBITDA  margin  from
Continuing  Businesses  remained flat at 23.2%. New media EBITDA from Continuing
Businesses  decreased  264.3% to $(6,688) in 1999 from $(1,836) in 1998.  EBITDA
from  Continuing  Businesses  increased  3.9% to $102,314 in 1999  compared to
$98,464 in 1998. The EBITDA margin for Continuing  Businesses decreased to 21.5%
in 1999  from  22.6% in 1998.  The  decrease  in the  margin  is  reflective  of
increased Internet investment.

Operating income (loss) from Continuing  Businesses,  including  traditional and
new media  operations,  decreased to  $(260,746)  in 1999 compared to $16,785 in
1998. The change was due primarily to the provision for impairment of long-lived
assets of $261,455 and the  provision  for  product-line  closures of $22,000 at
Primedia Workplace Learning during 1999.


Corporate:

Corporate expenses increased to $34,986 in 1999 from $28,324 in 1998,  primarily
due to approximately  $6,100 of incremental overhead items related to the change
of senior management.

Corporate  operating  loss  increased  to $30,871  in 1999 from  $29,608 in 1998
primarily due to the increase in corporate overhead partially offset by a $6,178
realized gain on the sale of a Primedia Ventures investment.


Non-Core Businesses:

Sales from  Non-Core  Businesses  decreased to $186,022 in 1999 from $211,203 in
1998 due to the timing of certain divestitures.

EBITDA from the Non-Core Businesses increased to $55,966 in 1999 from $54,843 in
1998.

Operating  income from  Non-Core  Businesses  increased to $265,277 in 1999 from
$38,522 in 1998, primarily attributable to the gain on the sale of SEG in 1999.


New Media Operations:

The following presents information related to the Company's new media operations
as if they were conducted as stand-alone businesses.  In June 1999, intercompany
agreements were put in effect between the traditional and new media  operations.
The  following  pro forma  information  was  prepared  as if these  intercompany
agreements were in place effective  January 1, 1998. The Company applied certain
Internet industry ranges and  methodologies to its historical  operating results
to  calculate  pro  forma  results   related  to  revenue  sharing  between  the
traditional  and new media  businesses for the following  on-line  transactions:
sales  of print  products,  third-party  commerce,  proprietary  product  sales,
subscriptions,  display and classified  advertisements and pay-per-use services.
Pro forma  adjustments  include the  allocation of bundled  revenues and various
intercompany expenses.

The Company believes the accounting used for the pro forma adjustments  provides
a  reasonable  basis on which to present  the pro forma  results.  The pro forma
adjustments relate to the year ended December 31, 1998 and the period January 1,
1999 through June 30, 1999. The pro forma  Internet  information is provided for
informational  purposes  only,  should not be construed to be  indicative of the
historical  results had these Internet  businesses  been operated as stand-alone
operations  and is not intended to project  future  results of operations of the
Internet businesses.


<PAGE>


<TABLE>
<CAPTION>


                                                                              Pro Forma
Year Ended December 31, 1999                                 Actual          Adjustments               Pro Forma
------------------------------------------------------------------------------------------------------------------------
New Media Revenues:
<S>                                                      <C>                 <C>                      <C>

        Consumer                                         $   8,164           $  5,116 (1)             $  13,280
        Business-to-Business                                 9,232              -                         9,232
        Non-Core Businesses                                  1,541              -                         1,541
                                                         ------------------  -------------------      ------------------
           Total                                         $  18,937           $  5,116                 $  24,053
                                                         ==================  ===================      ==================

------------------------------------------------------------------------------------------------------------------------

New Media EBITDA Loss:
        Consumer                                         $ (22,685)          $   (992) (2)            $ (23,677)
        Business-to-Business                                (4,221)            (2,467) (2)               (6,688)
        Corporate                                           (1,126)              (286) (2)               (1,412)
        Non-Core Businesses                                   (538)              (515) (2)               (1,053)
                                                         ------------------  -------------------      ------------------
           Total                                         $ (28,570)          $ (4,260)                $ (32,830)
                                                         ==================  ===================      ==================

------------------------------------------------------------------------------------------------------------------------

                                                                              Pro Forma
Year Ended December 31, 1998                                 Actual          Adjustments               Pro Forma
------------------------------------------------------------------------------------------------------------------------
New Media Revenues:
        Consumer                                         $   1,037           $  4,627 (1)             $   5,664
        Business-to-Business                                 4,394                -                       4,394
        Non-Core Businesses                                    565                -                         565
                                                         ------------------  -------------------      ------------------
           Total                                         $   5,996           $  4,627                 $  10,623
                                                         ==================  ===================      ==================

------------------------------------------------------------------------------------------------------------------------

New Media EBITDA Loss:
        Consumer                                         $  (3,996)          $ (2,300) (2)            $  (6,296)
        Business-to-Business                                 1,083             (2,919) (2)               (1,836)
        Corporate                                             (575)              (534) (2)               (1,109)
        Non-Core Businesses                                     81               (363) (2)                 (282)
                                                         ------------------  -------------------      ------------------
           Total                                         $  (3,407)          $  (6,116)               $  (9,523)
                                                         ==================  ===================      ==================

------------------------------------------------------------------------------------------------------------------------

</TABLE>


(1) Represents  the  intercompany  allocation of the on-line  portion of bundled
classified ad sales related to the apartment guides.

(2)  Represents  intercompany  commissions  charged  by the  traditional  media
businesses  to the Internet  businesses  primarily for on-line  advertising  and
subscriptions,  intercompany  advertising  expense as well as  general  overhead
allocations.



<PAGE>


1998 Compared to 1997

Consolidated Results:

Sales from  Continuing  Businesses  increased  24.1% to  $1,362,370 in 1998 from
$1,098,022  in 1997,  due to sales  increases  in both  segments.  Total  sales,
including  the Non-Core  Businesses,  increased  5.8% in 1998 as compared to the
same period in 1997.

EBITDA from  Continuing  Businesses  increased by 11.8% to $275,067 in 1998 from
$246,141 in 1997 due to  acquisitions  in both  segments and  advertising  sales
growth attributable to existing  operations,  primarily in the consumer segment.
The sales  increases  were  partially  offset by  weakness  at certain  Primedia
Workplace Learning networks,  increased paper costs, reduced margins at the Soap
Opera  titles due to the change in  circulation  frequency  from a biweekly to a
weekly  publication and weakness in the soap opera market, and integration costs
associated with the Cowles acquisition.

Operating income from Continuing  Businesses  decreased 10.6% to $79,635 in 1998
compared  to  $89,052  in  1997.  This  decrease  was  attributable  to  certain
management  reorganization  costs and the Executive  Education  Network ("EXEN")
shutdown  provision,   which  includes  the  write-off  of  goodwill  and  other
intangible assets. In addition,  amortization expense increased due to increased
goodwill and other intangible assets associated with the Cowles  acquisition and
acquisitions at Primedia's  Business-to-Business  publications.  Total operating
income  (loss) as  reported,  including  the Non-Core  Businesses,  increased to
$118,157 in 1998 from  $(20,793)  during the same period in 1997.  The change is
primarily due to the $138,640 provision for loss on the sale of certain Non-Core
Businesses recorded during the third quarter of 1997.

Interest expense  increased by 5.7% during 1998 as compared to 1997.  Additional
interest from increased  borrowings to fund  acquisitions  during the period was
partially mitigated by interest savings associated with the use of proceeds from
certain debt and equity offerings which occurred during 1998.

Other  expense,  net in  1998  primarily  represents  a final  legal  settlement
relating to a prior period acquisition.

The Company's  management  determined  that no adjustment to net deferred income
tax assets was required at December 31, 1998 and 1997.


Consumer  Segment  (including   Primedia  Magazines  Inc.,  Primedia  Enthusiast
Publications,  Inc., Haas Publishing Companies, Inc., Films for the Humanities &
Sciences, Inc. and Channel One Communications Corporation):

Sales  from  Continuing  Businesses  increased  23.7% to  $927,003  in 1998 from
$749,162 in 1997,  due primarily to  approximately  $127,000 from  acquisitions,
such as Cowles Enthusiast Media,  certain regional  apartment guides and certain
automotive enthusiast titles. The Company's consumer guides, including apartment
and new homes guides,  experienced  strong  advertising sales growth as did such
titles as Seventeen and American Baby.

EBITDA  from  Continuing  Businesses  increased  10.2% to  $204,927 in 1998 from
$185,894 in 1997.  The EBITDA  margin from  Continuing  Businesses  decreased to
22.1% in 1998 from 24.8% in 1997.  The  decrease  in margin is due to  increased
paper  costs,  reduced  margins  at the Soap  Opera  titles due to the change in
circulation  frequency  and  weakness in the soap opera  market and  integration
costs associated with the Cowles acquisition.

Operating  income from Continuing  Businesses  increased 5.6% to $92,458 in 1998
compared  to  $87,588  in 1997 due  largely  to the  growth in EBITDA  offset by
increased amortization primarily associated with the Cowles acquisition.

Business-to-Business Segment (including Intertec Publishing Corporation, Bacon's
Information,  Inc., IndustryClick Corporation,  Primedia Workplace Learning, Inc
and certain product lines of Primedia Information):

Sales  from  Continuing  Businesses  increased  24.8% to  $435,367  in 1998 from
$348,860 in 1997 due primarily to approximately  $87,000 from  acquisitions of
business-to-business  titles and trade shows, as well as strong  advertising
growth  at  various  business-to-business   magazines  and  growth  at  Bacon's,
partially offset by lower sales at Primedia Workplace Learning.

EBITDA  from  Continuing  Businesses  increased  14.8% to  $98,464  in 1998 from
$85,792 in 1997. The EBITDA margin from Continuing Businesses decreased to 22.6%
in 1998 from 24.6% in 1997 due  primarily  to  weakness  at  Primedia  Workplace
Learning.

Operating income from Continuing  Businesses  decreased 38.1% to $16,785 in 1998
compared to $27,108 in 1997 due to the EXEN shutdown  provision,  which includes
the  write-off of goodwill and other  intangible  assets and certain  management
reorganization  costs  as  well  as  increased   amortization   associated  with
acquisitions at Primedia's  Business-to-Business  publications,  which more than
offset the growth in EBITDA.


Corporate:

Corporate  expenses  increased  to  $28,324 in 1998 from  $25,545  in 1997,  and
corporate  operating  loss  increased  to $29,608 in 1998 from  $25,644 in 1997,
primarily due to an increase in corporate headcount, which was reflective of the
growth of the Company.


Non-Core Businesses:

Sales from  Non-Core  Businesses  decreased to $211,203 in 1998 from $389,573 in
1997 due to the timing of divestitures.

EBITDA from the Non-Core Businesses decreased to $54,843 in 1998 from $55,871 in
1997.

Operating  income (loss) from Non-Core  Businesses  increased to $38,522 in 1998
from $(109,845) in 1997,  largely  attributable to losses on the sale of certain
Non-Core Businesses in 1997.







Liquidity and Capital Resources

Consolidated  working capital,  which includes  current  maturities of long-term
debt, was $(200,458) at December 31, 1999 compared to $(234,045) at December 31,
1998.  Consolidated  working capital  reflects  certain industry working capital
practices  and  accounting  principles,   including  the  expensing  of  certain
editorial  and product  development  costs when  incurred  and the  recording of
deferred revenue from  subscriptions as a current  liability.  Advertising costs
are  expensed  when  the  promotional   activities   occur  except  for  certain
direct-response  advertising  costs which are capitalized and amortized over the
estimated period of future benefit.


1999 Compared to 1998

Net cash  provided by  operating  activities,  as reported,  during 1999,  after
interest  payments  of  $164,956,  decreased  23.8% to  $107,298  as compared to
$140,804 during the same 1998 period,  primarily due to higher interest payments
and increased cash used by operating assets and liabilities  reflecting the sale
of SEG  during  its  peak  cash  generating  period.  Net  capital  expenditures
increased  25.8% to $69,488  during  1999  compared  to $55,238  during 1998 due
primarily  to  increased  spending  on new office  space and  computer  systems,
approximately  $5,000 of which related to addressing the year 2000 problem.  Net
cash  provided  by (used  in)  investing  activities  during  1999 was  $186,081
compared to $(609,621)  during 1998 due to lower levels of acquisition  spending
in 1999 and the proceeds  received  from the sale of SEG.  Net cash  provided by
(used in) financing  activities during 1999 was $(289,256)  compared to $470,377
during  1998.  The change was  primarily  attributable  to greater  paydowns  of
borrowings under the Company's credit facilities in 1999 associated with the use
of  proceeds  received  from the sale of SEG.  In  addition,  there were  higher
borrowings in 1998 to fund greater acquisition spending.

1998 Compared to 1997

Net cash  provided by  operating  activities,  as reported,  during 1998,  after
interest payments of $139,623, was $140,804, an increase of 12.3% over 1997, due
primarily to EBITDA growth. Net cash used in investing activities,  as reported,
increased in 1998 primarily  attributable to increased spending on acquisitions.
Payments for  acquisitions of $609,602 were made in 1998 as compared to $326,192
in 1997.  Net capital  expenditures  increased by $24,130 or 77.6% to $55,238 in
1998 from 1997  primarily due to increased  capitalized  software  expenditures,
approximately  $8,000 of which related to addressing the year 2000 problem.  Net
cash  provided by  financing  activities,  as  reported,  increased  $423,689 to
$470,377 in 1998 as  compared to $46,688 in 1997.  The  increase  was  primarily
attributable to increased borrowings associated with acquisitions.


Net Operating Loss Carryforwards

At December 31, 1999, the Company had NOLs of approximately  $752,500 which will
be available to reduce future taxable income. In addition,  management estimates
that  approximately  $1,074,000  of  unamortized  goodwill and other  intangible
assets will be available as deductions from any future taxable income.





Financing Arrangements

On March 11, 1999, the Company  completed an amendment to and restatement of its
existing  credit  facility with the Chase  Manhattan Bank, the Bank of New York,
Bankers Trust Company and the Bank of Nova Scotia as agents (the "Amended Credit
Facility").

Under the terms of the Amended Credit  Facility,  the Company entered into a new
364-day bank revolving  credit facility for $150,000,  which expired on December
30, 1999, and borrowed  $250,000 under a B Term Loan ("Term Loan B"). The amount
borrowed  under Term Loan B bears  interest at LIBOR plus 2.75% with a step-down
based on reduced  leverage  levels.  The principal amount of Term Loan B will be
repaid  semi-annually  on June 30 and December 31 of each year,  with an initial
payment of $1,250 on June 30, 2000,  installments of $1,250 on each payment date
thereafter through December 31, 2003 and a final payment of $240,000 on July 31,
2004.

On December 30, 1999,  the Company  completed a Second  Amendment to the Amended
Credit Facility ("the Second  Amendment").  The Second  Amendment  increased the
Company's  flexibility  to make  investments,  and  delayed  the  tightening  of
financial covenants for one year.

As of December 31, 1999,  the Company had  commitments  under its Amended Credit
Facility of  $1,560,000  and  borrowings  outstanding  under the Amended  Credit
Facility of $1,050,525.  As of December 31, 1999, the amounts borrowed under the
Amended Credit Facility bore interest at a weighted  average  variable  interest
rate of 8.34%. Also, at December 31, 1999, the Company had outstanding  $100,000
of 101/4% Senior Notes, $300,000 of 81/2% Senior Notes, $250,000 of 75/8% Senior
Notes,  2,000,000  shares  of  $10.00  Series D  Exchangeable  Preferred  Stock,
1,250,000  shares of $9.20 Series F Exchangeable  Preferred  Stock and 2,500,000
shares of $8.625 Series H Exchangeable Preferred Stock.

The above indebtedness, among other things, limits the ability of the Company to
change the nature of its  businesses,  incur  indebtedness,  create liens,  sell
assets, engage in mergers,  consolidations or transactions with affiliates, make
investments  in or loans to  certain  subsidiaries,  issue  guarantees  and make
certain  restricted  payments including dividend payments on its common stock in
excess of $25,000 in any given year.  Under the Company's most  restrictive debt
covenants, the Company must maintain a minimum interest coverage ratio of 1.8 to
1 and a minimum fixed charge coverage ratio of 1.05 to 1. The Company's  maximum
allowable  debt  leverage  ratio  is 6.0 to 1.  The  Company  believes  it is in
compliance with the financial and operating covenants of its principal financing
arrangements.  Borrowings under the above indebtedness are guaranteed by each of
the  domestic  wholly-owned   restricted   subsidiaries  of  the  Company.  Such
guarantees are full, unconditional and joint and several.

In June 1999, the Company  created  certain  unrestricted  subsidiaries  to hold
substantially  all of its Internet  assets and  businesses.  These entities were
created to enhance the  Company's  ability to  effectively  manage its  Internet
operations,  properly incentivize Internet management and allow for the creation
of separate  capital  structures in the future.  The Company's  unrestricted and
foreign subsidiaries are not guarantors of the above indebtedness.

The aggregate  mandatory  reductions of the commitments under the Amended Credit
Facility are  $180,000  per year in 2000 through 2003 with a final  reduction of
$90,000 in 2004. To the extent that the total revolving credit loans outstanding
exceed the reduced commitment amount, these loans must be paid down to an amount
equal to or less  than the  reduced  commitment  amount.  However,  if the total
revolving credit loans outstanding do not exceed the reduced  commitment amount,
then there is no requirement to pay down any of the revolving credit loans. Term
loan payments  under the Amended  Credit  Facility are $102,500 per year in 2000
through 2003 with a final  payment of $340,000 in 2004.  The 101/4% Senior Notes
mature in June 2004,  the 81/2% Senior Notes  mature in February  2006,  and the
75/8% Senior Notes mature in April 2008.  The per annum  principal  and interest
payments  relating to an acquisition  obligation are scheduled to be $19,167 and
$8,833 to be made in semi-annual  installments  in 2000 and 2001,  respectively.
The Company's  aggregate lease  obligations for 2000, 2001 and 2002 are expected
to be  approximately  $42,000,  $36,000 and $30,000,  respectively.  The Company
believes its liquidity,  capital  resources and cash flow are sufficient to fund
planned  capital  expenditures,  working  capital  requirements,   interest  and
principal  payments on its debt,  the payment of preferred  stock  dividends and
other anticipated expenditures for the foreseeable future.


Recent Accounting Pronouncements

In June 1998, the Financial Accounting Standards Board ("FASB") issued Statement
of Financial  Accounting  Standards ("SFAS") No. 133, "Accounting for Derivative
Instruments and Hedging Activities," which requires that derivative  instruments
be measured at fair value and recognized as assets or liabilities in a company's
balance  sheet.  In June 1999,  the FASB issued SFAS No.  137,  "Accounting  for
Derivative  Instruments and Hedging  Activities - Deferral of the Effective Date
of FASB  Statement No. 133 - an amendment of FASB  Statement  133," which defers
the effective date of SFAS No. 133 until fiscal years  beginning  after June 15,
2000. The Company is currently evaluating the effect that SFAS No. 133 will have
on the Company's consolidated financial statements.


Impact of Inflation

The impact of inflation was immaterial  during 1999, 1998 and 1997. Paper prices
declined  through the first six months of 1997.  Moderate paper price  increases
occurred  in July 1997 and in January  1998 for most of the grades of paper used
by the Company.  Paper prices began to decline in October 1998,  have  continued
that trend  through  the third  quarter of 1999 and  increased  7% in the fourth
quarter of 1999.  During 1999, paper costs  represented  approximately 8% of the
Company's total operating costs and expenses.  Postage for product  distribution
and direct mail solicitations is also a significant expense of the Company.  The
Company uses the U.S.  Postal Service for  distribution  of many of its products
and marketing  materials.  Postage costs increased  approximately  4% in January
1999.  In the  past,  the  effects  of  inflation  on  operating  expenses  have
substantially  been offset by Primedia's  ability to increase selling prices. No
assurances can be given that the Company can pass such cost increases through to
its  customers.  In addition to pricing  actions,  the Company is  continuing to
examine all aspects of the  manufacturing  and purchasing  processes to identify
ways to offset some of the effects of inflation.







Impact of Year 2000

In late 1999, the Company completed its remediation and testing of systems.  The
Company  expended  approximately  $5,000  during  1999 for a total of $13,000 in
connection with  remediating its systems.  These costs were  attributable to the
ongoing system  improvements  of the Company and addressed the year 2000 problem
at the same time. As a result of those planning and implementation  efforts, the
Company experienced no significant  disruptions in mission critical  information
technology  and  non-information  technology  systems and believes those systems
successfully responded to the year 2000 date change. The Company is not aware of
any material problems resulting from year 2000 issues, either with its products,
its internal systems, or the products and services of third parties. The Company
will continue to monitor its mission critical computer applications and those of
its  suppliers  and vendors  throughout  the year 2000 to ensure that any latent
year 2000 matters that may arise are  addressed  promptly.  Although the Company
believes it has taken appropriate steps to address the year 2000 problem,  there
is no guarantee that the Company's efforts will prevent an unanticipated  event,
which may have a  material  adverse  impact on the  results  of  operations  and
financial condition.


Forward-Looking Information

This report contains certain forward-looking statements concerning the Company's
operations,  economic performance and financial condition.  These statements are
based upon a number of assumptions and estimates which are inherently subject to
uncertainties  and  contingencies,  many of which are beyond the  control of the
Company, and reflect future business decisions which are subject to change. Some
of these  assumptions may not materialize  and  unanticipated  events will occur
which can affect the Company's results.




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