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-------- UNITED STATES SECURITIES AND EXCHANGE COMMISSION -----------------------------
FORM 3 WASHINGTON, D.C. 20549 OMB APPROVAL
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INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES OMB Number: 3235-0104
Expires: December 31, 1998
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Estimated average burden
Section 17(a) of the Public Utility Holding Company Act of 1935 or hours per response .... 0.5
(Print or Type Responses) Section 30(f) of the Investment Company Act of 1940 -----------------------------
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1. Name and Address of Reporting Person* 2. Date of Event Re- 4. Issuer Name AND Ticker or Trading Symbol
quiring Statement
(Month/Day/Year)
PRIMEDIA Inc. 10/29/00 About.com, Inc. (BOUT)
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(Last) (First) (Middle) 3. IRS or Social Se- 5. Relationship of Reporting Person(s) 6. If Amendment, Date
curity Number of to Issuer (Check all applicable) of Original
Reporting Person Director X 10% Owner (Month/Day/Year)
(Voluntary) ---- ----
745 Fifth Avenue Officer (give Other (specify -------------------
------------------------------------------------- title below) below) 7. Individual or
(Street) ---- ---- Joint/Group Filing
(Check Applicable
Line)
--------------------------- Form filed by One
Reporting Person
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Form filed by
More than One
New York New York 10151 X Reporting Person
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(City) (State) (Zip) TABLE I -- NON-DERIVATIVE SECURITIES BENEFICIALLY OWNED
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1. Title of Security 2. Amount of Securities 3. Ownership 4. Nature of Indirect Beneficial
(Instr. 4) Beneficially Owned Form: Direct Ownership (Instr. 5)
(Instr. 4) (D) or Indirect
(I) (Instr. 5)
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Common Stock (1) 403,361 D N/A
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Common Stock 0 (2) I Through a voting
agreement (3)
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Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. (Over)
* If the form is filed by more than one reporting person, SEE Instruction 5(b)(v). SEC 1473 (3-99)
POTENTIAL PERSONS WHO ARE TO RESPOND TO THE COLLECTION OF INFORMATION CONTAINED IN THIS FORM ARE NOT REQUIRED
TO RESPOND UNLESS THE FORM DISPLAYS A CURRENTLY VALID OMB CONTROL NUMBER.
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FORM 3 (CONTINUED) TABLE II - DERIVATIVE SECURITIES BENEFICIALLY OWNED (E.G., PUTS, CALLS, WARRANTS, OPTIONS, CONVERTIBLE
SECURITIES)
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1. Title of Derivative Security 2. Date Exer- 3. Title and Amount of Securities 4. Conver- 5. Owner- 6. Nature of Indirect
(Instr. 4) cisable and Underlying Derivative Security sion or ship Beneficial
Expiration (Instr. 4) Exercise Form of Ownership
Date Price of Deriv- (Instr. 5)
(Month/Day/ Deri- ative
Year) vative Security:
-------------------------------------------------- Security Direct
Amount (D) or
Date Expir- or Indirect
Exer- ation Number of (I)
cisable Date Title Shares (Instr. 5)
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Not applicable
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Explanation of Responses:
(1) The common stock, par value $0.001 per share ("Common Stock"), was granted pursuant to the Ads for Equity Agreement, dated
as of October 29, 2000, between PRIMEDIA Inc. and the Issuer (filed as Exhibit 4 to the Reporting Persons' Report on Schedule
13D dated November 8, 2000). KKR Associates, L.P. and KKR 1996 GP LLC are required to file this statement because they,
directly or indirectly, hold a majority of the outstanding common stock of PRIMEDIA Inc. Beneficial ownership of all shares of
Common Stock is disclaimed by KKR Associates, L.P. and KKR 1996 GP LLC.
(2) The Voting Agreement, dated as of October 29, 2000 (the "Voting Agreement"), among PRIMEDIA Inc., Abracadabra Acquisition
Corporation ("Merger Sub") and certain stockholders of the Issuer (the "Stockholders") relates to all of the shares of Common
Stock beneficially owned by the Stockholders, including any shares of Common Stock acquired after the date hereof (filed as
Exhibit 3 to the Reporting Persons' Report on Schedule 13D dated November 8, 2000). The Reporting Persons have no "pecuniary"
interest in the shares of Common Stock owned by the Stockholders.
(3) The agreement to vote contained in the Voting Agreement relates only to the matters described in Section 2 of the Voting
Agreement, which section is incorporated herein by reference. The restrictions on the disposition of shares contained in the
Voting Agreement relates only to the matters described in Section 3 of the Voting Agreement, which section is incorporated
herein by reference. The Voting Agreement terminates upon the earlier to occur of (i) the effective time of the Agreement and
Plan of Merger, dated as of October 29, 2000 (the "Merger Agreement"), among PRIMEDIA Inc., Merger Sub and the Issuer (filed
as Exhibit 2.1 to PRIMEDIA Inc.'s Report on Form 8-K dated October 30, 2000) and (ii) the termination of the Merger Agreement
pursuant to its terms.
Pursuant to Rule 16-1(a)(4) promulgated under the Securities Exchange Act of 1934, as amended, the Reporting Persons state that
this filing shall not be deemed an admission that they are the beneficial owners of any of the securities covered by this
statement.
**Intentional misstatements or omissions of facts constitute Federal
Criminal Violations.
SEE 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is
insufficient, SEE Instruction 6 for procedure.
Potential persons who are to respond to the collection of information contained in this
form are not required to respond unless the form displays a currently valid OMB Number.
PRIMEDIA INC. KKR 1996 GP LLC
By: /s/ Charles McCurdy 11/8/00 By: /s/ Perry Golkin 11/8/00
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Name: Charles McCurdy Date Member Date
Title: President
** Signature of Reporting Person
** Signature of Reporting Person
KKR Associates, L.P.
By: /s/ Perry Golkin 11/8/00
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A General Partner Date
** Signature of Reporting Person
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Designated Filer: PRIMEDIA Inc.
Date of Event Requiring Statement: October 29, 2000
Issuer Name and Ticker or Trading Symbol: About.com, Inc. (BOUT)
Additional Reporting Persons:
KKR Associates, L.P. KKR 1996 GP LLC
9 West 57th Street 9 West 57th Street
Suite 4200 Suite 4200
New York, New York 10019 New York, New York 10019
PRIMEDIA Inc., together with KKR Associates, L.P. and KKR 1996 GP LLC, are
collectively referred to in this statement as the "Reporting Persons."
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