SALEM INVESTMENT COUNSELORS INC
13F-E, 1997-08-13
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                       SECURITIES AND EXCHANGE COMMISSION                                                                         
                                   FORM 13F-E                                                                                     
                                                                                                                                  
                                                                                                                                  
Report for the Calendar Year or Quarter Ended:    6/30/97                                                                         
                                                                                                                                  
                                                                                                                                  
Institutional Investment Manager:                                                                                                 
                                                                                                                                  
SALEM INVESTMENT COUNSELORS INC.                                                                                                  
480 SHEPHARD STREET SUITE 200                                                                                                     
WINSTON SALEM                                     NC            27103                                                             
                                                                                                                                  
                                                                                                                                  
                                  UNITED STATES                                                                                   
                       SECURITIES AND EXCHANGE COMMISSION                                                                         
                             Washington, D.C. 20549                                                                               
                                                                                                                                  
                                    FORM 13F                                                                                      
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
            INFORMATION REQUIRED OF INSTITUTIONAL INVESTMENT MANAGERS                                                             
        PURSUANT TO SECTION 13(f) OF THE SECURITIES EXCHANGE ACT OF 1934                                                          
                              AND RULES THEREUNDER                                                                                
                                                                                                                                  
                                                                                                                                  
           Report for the Calendar Year or Quarter Ended June 30,1997                                                             
                                                                                                                                  
                                                                                                                                  
Salem Investment Counselors, Inc.                                                                                                 
Name of Institutional Investment Manager                                                                                          
480 Shepherd Street. Suite 200,  Winston-Salem, NC  27103                                                                         
Business Address                                                                                                                  
Dale M. Brown, Vice President (910)768-7230                                                                                       
Name, Phone No., and Title of Person Duly Authorized to Submit This Report.                                                       
                                                                                                                                  
                                                                                                                                  
   The institutional investment manager submitting this Form and its attachments                                                  
and the  person  by whom it is  signed  represent  hereby  that all  information                                                  
contained  therein is true,  correct and  complete.  It is  understood  that all                                                  
required items,  statements and schedules are considered  integral parts of this                                                  
Form and that the  submission  of any  amendment  represents  that all unamended                                                  
items,  statements and schedules remain true, correct and complete as previously                                                  
submitted.                                                                                                                        
   Pursuant  to  the  requirements  of  Securities  Exchange  Act of  1934,  the                                                  
undersigned institutional investment manager has caused this report to be signed                                                  
on its behalf in the City of  Winston-Salem  and State of North  Carolina on the                                                  
11th day of August, 1997.                                                                                                         
                                                                                                                                  
Salem Investment Counselors. Inc.                                                                                                 
                                                                                                                                  
By: /s/ Dale M. Brown                                                                                                             
            Dale M. Brown                                                                                                         
            Vice President                                                                                                        
                                                                                                                                  
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<PAGE>      PAGE   2                                                                                                              
                                                                                                                                  
                                                              (SEC USE ONLY)                                                      
                                                                                                                                  
                                                                                                                                  
Name, Title and Telephone Number of Person Submitting Report:                                                                     
                                                                                                                                  
    DALE M. BROWN                  VICE PRESIDENT               910-768-7230                                                      
                                                                                                                                  
                                                                                                                                  
Signature, Place and Date of Signing:                                                                                             
                                                                                                                                  
/s/ DALE M. BROWN                  WINSTON SALEM                NC    8/11/97                                                     
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
<PAGE>      PAGE   3                                                                                                              
                                                           VALUE    SHARES/ SH/ PUT/ INVSTMT            -----VOTING AUTHORITY-----
NAME OF ISSUER                 -TITLE OF CLASS- --CUSIP-- (x$1000)  PRN AMT PRN CALL DSCRETN -MANAGERS-      SOLE   SHARED    NONE
                                                                                                                                  
Acadiana Bancshares, Inc.      COM              004280103      713    36000 SH       SOLE                  36000                  
Acorn Int'l Fund, Inc.         COM              004851200     1231    58000 SH       SOLE                  58000                  
Affiliated Community           COM              008188104     2115    90000 SH       SOLE                  90000                  
Aldila Inc.                    COM              014384101       61    11000 SH       SOLE                  11000                  
American Home Products         COM              026609107      230     3000 SH       SOLE                   3000                  
American Stores Co             COM              030096101     6123   124000 SH       SOLE                 124000                  
Amoco Corporation              COM              031905102      432     5000 SH       SOLE                   5000                  
Analysts International Corp    COM              032681108      335    10000 SH       SOLE                  10000                  
Archer Daniels Midland         COM              039483102      212     9000 SH       SOLE                   9000                  
Asia Tigers Fund, Inc.         COM              04516T105      441    39000 SH       SOLE                  39000                  
Auto Data Processing Inc.      COM              053015103      329     7000 SH       SOLE                   7000                  
BB&T Corporation               COM              054937107     1125    25000 SH       SOLE                  25000                  
Bank of Granite, NC            COM              062401104     1059    35000 SH       SOLE                  35000                  
Bank Plus Corp                 COM              064446107      131    12000 SH       SOLE                  12000                  
Boddie-Noell Rest. Property    COM              096903109     1376   109000 SH       SOLE                 109000                  
Broadway Financial Corp        COM              111444105      215    20000 SH       SOLE                  20000                  
CCB Financial Corp             COM              124875105     1609    22000 SH       SOLE                  22000                  
CVS Corp                       COM              126650100      256     5000 SH       SOLE                   5000                  
Callon Petroleum Co Del        COM              13123X102      240    15000 SH       SOLE                  15000                  
Cardiovascular Diagnostics     COM              14060E106     1268   169000 SH       SOLE                 169000                  
Carolina Fincorp, Inc.         COM              143874105      825    55000 SH       SOLE                  55000                  
Cenit Bancorp Inc.             COM              15131W109      878    18000 SH       SOLE                  18000                  
Century Bancorp Inc. NC        COM              156433104     1035    15000 SH       SOLE                  15000                  
Chevron Corporation            COM              166751107      370     5000 SH       SOLE                   5000                  
Coastal Bancorp Inc.           COM              19041P105      417    14000 SH       SOLE                  14000                  
Coca Cola Corporation          COM              191216100     5100    75000 SH       SOLE                  75000                  
Colonial Downs Hldgs Cl A      COM              195644100      163    25000 SH       SOLE                  25000                  
Community Bancshares           COM              203433107     1177    43000 SH       SOLE                  43000                  
Computer Network Technol.      COM              204925101       45    10000 SH       SOLE                  10000                  
Consolidated Products          COM              209798107      205    11000 SH       SOLE                  11000                  
Cooperative Bankshares         COM              216844100     2163   103000 SH       SOLE                 103000                  
Cypress Semiconductor          COM              232806109      203    14000 SH       SOLE                  14000                  
Dallas Semiconductor           COM              235204104      313     8000 SH       SOLE                   8000                  
Disney, Walt Company           COM              254687106      722     9000 SH       SOLE                   9000                  
Duke Power Company             COM              264399106     1103    23000 SH       SOLE                  23000                  
Einstein/Noah Bagel            COM              282577105     1098    92000 SH       SOLE                  92000                  
Exxon Corporation              COM              302290101      919    15000 SH       SOLE                  15000                  
First American Corp, TN        COM              318900107     5987   156000 SH       SOLE                 156000                  
First Bank Systems, Inc.       COM              319279105     1366    16000 SH       SOLE                  16000                  
First Republic Bancorp         COM              33615F104     1953    84000 SH       SOLE                  84000                  
First Union Corporation        COM              337358105     3238    35000 SH       SOLE                  35000                  
First Fed Financial Corp       COM              337907109     4846   156000 SH       SOLE                 156000                  
General Electric               COM              369604108     1755    27000 SH       SOLE                  27000                  
Guidant Corporation            COM              401698105     8755   103000 SH       SOLE                 103000                  
HF Bancorp Inc.                COM              403910102      503    35000 SH       SOLE                  35000                  
Harrington Financial Group     COM              413801101      279    23000 SH       SOLE                  23000                  
Hewlett Packard, Inc.          COM              428236103     5152    92000 SH       SOLE                  92000                  
Household International        COM              441815107      470     4000 SH       SOLE                   4000                  
Hubbell Inc. Cl B              COM              443510201     6864   156000 SH       SOLE                 156000                  
IRT Property, Inc.             COM              450058102      541    46000 SH       SOLE                  46000                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
<PAGE>      PAGE   4                                                                                                              
                                                           VALUE    SHARES/ SH/ PUT/ INVSTMT            -----VOTING AUTHORITY-----
NAME OF ISSUER                 -TITLE OF CLASS- --CUSIP-- (x$1000)  PRN AMT PRN CALL DSCRETN -MANAGERS-      SOLE   SHARED    NONE
                                                                                                                                  
ISB Financial Corp.            COM              450091103     1872    72000 SH       SOLE                  72000                  
ITLA Capital Corp.             COM              450565106      488    30000 SH       SOLE                  30000                  
Indiana United Bancorp         COM              455149104      938    25000 SH       SOLE                  25000                  
Insteel Industry Inc.          COM              45774W108      157    19000 SH       SOLE                  19000                  
Jefferson Pilot Corp           COM              475070108      559     8000 SH       SOLE                   8000                  
Johnson & Johnson              COM              478160104      579     9000 SH       SOLE                   9000                  
KS Bancorp                     COM              48266R108     1190    70000 SH       SOLE                  70000                  
Latin Amer. Discovery Fund     SHARES           51828C106     6873   348000 SH       SOLE                 348000                  
Leggett & Platt                COM              524660107     3784    88000 SH       SOLE                  88000                  
Long Beach Financial Corp      COM              542446109     1050   120000 SH       SOLE                 120000                  
Lowes Company Inc.             COM              548661107      743    20000 SH       SOLE                  20000                  
MLC Holdings Inc.              COM              55305V107      265    20000 SH       SOLE                  20000                  
McDonalds Corporation          COM              580135101      918    19000 SH       SOLE                  19000                  
Mellon Bank Corporation        COM              585509102      993    22000 SH       SOLE                  22000                  
Merck & Company                COM              589331107     7980    78000 SH       SOLE                  78000                  
Methode Electronics Cl A       COM              591520200      497    25000 SH       SOLE                  25000                  
Metromail Corp                 COM              591680103     7004   283000 SH       SOLE                 283000                  
Microsoft Corporation          COM              594918104    12764   101000 SH       SOLE                 101000                  
Minnesota Mining & Mfg.        COM              604059105     6340    62000 SH       SOLE                  62000                  
Mobil Corporation              COM              607059102      210     3000 SH       SOLE                   3000                  
NationsBank Corporation        COM              638585109      323     5000 SH       SOLE                   5000                  
Nestor, Inc.                   COM              641074109       23    10000 SH       SOLE                  10000                  
Newell Co.                     COM              651192106      676    17000 SH       SOLE                  17000                  
Norrell Corp.                  COM              656301108      462    14000 SH       SOLE                  14000                  
Palfed, Inc.                   COM              696370105     1055    63000 SH       SOLE                  63000                  
Pepsico Inc.                   COM              713448108    10781   287000 SH       SOLE                 287000                  
Philip Morris Holding Co       COM              718154107     1726    39000 SH       SOLE                  39000                  
Plasti-Line Inc.               COM              727540106     2403   216000 SH       SOLE                 216000                  
Proctor & Gamble               COM              742718109     1413    10000 SH       SOLE                  10000                  
Provident Financial Hldgs      COM              743868101      299    18000 SH       SOLE                  18000                  
Royal Dutch Pete Co NY         COM              780257804      214     1000 SH       SOLE                   1000                  
Sara Lee Corporation           COM              803111103     1540    37000 SH       SOLE                  37000                  
ServiceMaster L.P.             COM              817615107     5198   226000 SH       SOLE                 226000                  
Service Merchandise            COM              817587108     1938   646000 SH       SOLE                 646000                  
Sonoco Products                COM              835495102     4901   161000 SH       SOLE                 161000                  
South Street Financial Corp    COM              840468102     1469    89000 SH       SOLE                  89000                  
Southern Financial Bancorp     COM              842870107     1376    86000 SH       SOLE                  86000                  
Spaghetti Warehouse            COM              846329100     1986   331000 SH       SOLE                 331000                  
Stone Street Bancorp Inc.      COM              861747103     1440    66000 SH       SOLE                  66000                  
SunTrust Banks, Inc.           COM              867914103      661    12000 SH       SOLE                  12000                  
Sysco                          COM              871829107     3906   107000 SH       SOLE                 107000                  
TCF Financial Corp             COM              872275102      247     5000 SH       SOLE                   5000                  
TR Financial Corp              COM              872630108      504    20000 SH       SOLE                  20000                  
360 Communications             COM              88557H097      360    21000 SH       SOLE                  21000                  
Three Rivers Financial Corp    COM              88562H107     1088    68000 SH       SOLE                  68000                  
Triad Guaranty Inc.            COM              895925105    16063   354000 SH       SOLE                 354000                  
Tribune Co.                    COM              896047107     6056   126000 SH       SOLE                 126000                  
UMB Financial Corp.            COM              902788108     1208    28000 SH       SOLE                  28000                  
Unifirst Corporation           COM              904708104     4620   231000 SH       SOLE                 231000                  
Union Corp                     COM              906072103      236     9000 SH       SOLE                   9000                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
                                                                                                                                  
<PAGE>      PAGE   5                                                                                                              
                                                           VALUE    SHARES/ SH/ PUT/ INVSTMT            -----VOTING AUTHORITY-----
NAME OF ISSUER                 -TITLE OF CLASS- --CUSIP-- (x$1000)  PRN AMT PRN CALL DSCRETN -MANAGERS-      SOLE   SHARED    NONE
                                                                                                                                  
US West Inc Media Group        COM              912889201     3787   187000 SH       SOLE                 187000                  
Uno Restaurants                COM              914900105      141    20000 SH       SOLE                  20000                  
VF Corporation                 COM              918204108     5170    15000 SH       DEFINED                        61000         
Wachovia Corporation           COM              929771103     1458    25000 SH       SOLE                  25000                  
Wallace Computer               COM              932270101     2976    99000 SH       SOLE                  99000                  
Worthington Inc.               COM              981811102      751    41000 SH       SOLE                  41000                  
REPORT SUMMARY                106 DATA RECORDS              221605            0 OTHER MANAGERS ON WHOSE BEHALF REPORT IS FILED    
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