SALEM INVESTMENT COUNSELORS INC
13F-HR, 1999-05-05
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington D.C. 20549

                                    FORM 13F



            INFORMATION REQUIRED OF INSTITUTIONAL INVESTMENT MANAGERS
        PURSUANT TO SECTION 13(f) OF THE SECURITIES EXCHANGE ACT OF 1934
                              AND RULES THEREUNDER


              Report for the Calendar Year or Quarter Ended 3/31/99

If amended report check here: [  ]


Salem Investment Counselors, Inc.
- ---------------------------------
Name of Institutional Investment Manager

480 Shepherd Street, Suite 200,  Winston-Salem, NC  27103
- ---------------------------------------------------------
Business Address

Dale M. Brown, Vice President (336) 768-7230
- -------------------------------------------
Name, Phone No., and Title of Person Duly Authorized to Submit This Report.


   The institutional investment manager submitting this Form and its attachments
and the  person  by whom it is  signed  represent  hereby  that all  information
contained  therein is true,  correct and  complete.  It is  understood  that all
required items,  statements and schedules are considered  integral parts of this
Form and that the  submission  of any  amendment  represents  that all unamended
items,  statements and schedules remain true, correct and complete as previously
submitted.

   Pursuant  to  the  requirements  of  Securities  Exchange  Act of  1934,  the
undersigned institutional investment manager has caused this report to be signed
on its behalf in the City of  Winston-Salem  and State of North  Carolina on the
30th day of April, 1999.

Salem Investment Counselors, Inc.
- ------------------------------------------
(Name of Institutional Investment Manager)

By: /s/ Dale M. Brown, Vice President
- ---------------------------------------
(Signature of Person Duly Authorized to
Submit This Report)        
        

Form 13F file number: 28-03405
                      -------- 
                                       1
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<TABLE>
                                         FORM 13F
                                      (SEC USE ONLY)
                                                                                                                
                                                                                                          VOTING  
                                                                                                         AUTHORITY     
                                  TITLE OF              VALUE SHARES/  SH/ PUT/   INVEST  MANAGERS --------------------
   NAME OF ISSUER                    CLASS     CUSIP (X$1000) PRN AMT  PRN CALL DISCRETN  MANAGERS SOLE   SHARED   NONE

<S><C>                             <C>     <C>       <C>      <C>      <C>      <C>                <C>  
 D Abacan Resource CP New           common 002919108     2321   13500   SH         sole            13500
 D Abbott Labs                      common 002824100      548   11704   SH         sole            11704
 D Acorn Investment Int'l Fund      common 004851200      980   46513   SH         sole            46513
 D Allmerica Financial              common 019754100      204    3700   SH         sole             3700
 D America OnLine, Inc.             common 02364J104     1529   10400   SH         sole            10400
 D American Gen Corp                common 026351106      269    3818   SH         sole             3818
 D American Home Products           common 026609107     2735   41913   SH         sole            41913
 D Analysts Int'l Corp              common 032681108      250   21750   SH         sole            21750
 D Anchor Financial Corp S C        common 033036104      483   17250   SH         sole            17250
 D Annaly Mortgage Mgmt             common 035710409      100   10000   SH         sole            10000
 D Arcadia Financial Ltd.           common 039101100       95   20000   SH         sole            20000
 D Archer Daniels Midland           common 039483102      149   10157   SH         sole            10157
 D Asia Tigers Fund, Inc.           common 04516T105      516   73750   SH         sole            73750
 D Automatic Data Process           common 053015103      459   11840   SH         sole            11840
 D BankAmerica Corp.                common 066050105    18097  256247   SH         sole           256247
 D Basin Exploration Inc.           common 070107107      971   70000   SH         sole            70000
 D BB&T Corporation                 common 054937107     1979   54673   SH         sole            54673
 D Bellsouth Corp                   common 079860102      265    6617   SH         sole             6617
 D Berkshire Hathaway CL A          common 084670108     1071      15   SH         sole               15
 D Blackrock 1999 Term TR Inc.      common 09247T100      167   16855   SH         sole            16855
 D Blackrock 2001 Term TR           common 092477108      736   81815   SH         sole            81815
 D Blackrock Inv Qual Term          common 09247J102      436   50230   SH         sole            50230
 D Blackrock Strategic Term         common 09247P108      653   71045   SH         sole            71045
 D Blackrock Target Term TR         common 092476100     1249  128960   SH         sole           128960
 D Boddie-Noell Rest Ppty           common 096903109     2280  200450   SH         sole           200450
 D BP Amoco PLC ADR                 common 055622104      935    9259   SH         sole             9259
 D Bristol Myers Squibb             common 110122108      687   10712   SH         sole            10712
 D Broadway Financial Corp          common 111444105      140   21600   SH         sole            21600
 D Building One Services Co         common 120114103      383   22300   SH         sole            22300
 D Callon Petroleum                 common 13123X102      169   15226   SH         sole            15226
 D Capital Bk Raleigh NC            common 139808109      497   50000   SH         sole            50000
 D CCB Financial Corp               common 124875105     3025   55951   SH         sole            55951
 D Cenit Bancorp                    common 15131W109      256   13200   SH         sole            13200
 D Century Bancorp                  common 156433104      548   39890   SH         sole            39890
 D Century Bancshares Inc.          common 156436107      864  147024   SH         sole           147024
 D Chevron Corporation              common 166751107      213    2402   SH         sole             2402
 D Cincinnati Financial Corp        common 172062AB7      882   24192   SH         sole            24192
 D Cisco Systems Inc.               common 17275R102     3574   32617   SH         sole            32617
 D Coca-Cola Corporation            common 191216100     5576   90845   SH         sole            90845
 D Coddle Creek Financial           common 191891100     3638   62725   SH         sole            62725
 D Community Bankshares             common 203433107     1179   89422   SH         sole            89422
 D Compaq Computer                  common 204493100      328   10350   SH         sole            10350
 D Cooperative Bancshares           common 216844100     1086   90459   SH         sole            90459
 D Cree Resh Inc.                   common 225447101      692   14750   SH         sole            14750
 D CT Communication CL B            common 126426204      309    7920   SH         sole             7920
 D Cypress Semiconductor            common 232806109       93   10400   SH         sole            10400
 D Dallas Semiconductor             common 235204104      395   10780   SH         sole            10780
 D Dell Computer Corp               common 247025109      433   10584   SH         sole            10584
 D Dimon, Inc.                      common 254394109    10667 2797513   SH         sole          2797513
 D Disney, Walt Company             common 254687106      846   27182   SH         sole            27182
 D Duke Energy Company              common 264399106     1095   19978   SH         sole            19978
 D ECB Bancorp Inc                  common 268253101      173   15000   SH         sole            15000
 D EMC Corp. Mass                   common 268648102      581    4550   SH         sole             4550
 D Emerson Electric                 common 291011104      227    4166   SH         sole             4166
 D Engel General Developers         common M40515104       60   30000   SH         sole            30000
 D Exxon Corporation                common 302290101     1019   14438   SH         sole            14438
 D First American Corp, TN          common 318900107     1202   32610   SH         sole            32610
 D First Regional Bancorp           common 33615C101      561   72450   SH         sole            72450
 D First Union Corporation          common 337358105     4043   75664   SH         sole            75664
 D Firstar Corp                     common 33763V109      537    6000   SH         sole             6000
 D First Fed Financial Corp         common 337907109     6283  391193   SH         sole           391193
 D Fortune Brands, Inc.             common 349631101      221    5752   SH         sole             5752
 D Fred Meyer Inc                   common 592907109      589   10000   SH         sole            10000
 D Friede Goldman Int'l Inc         common 358430106      200   12500   SH         sole            12500
 D Gaston Federal Bancorp           common 367304102      138   11500   SH         sole            11500
 D General Electric                 common 369604108     3723   33653   SH         sole            33653
 D Gillette Co                      common 375766102     1146   19286   SH         sole            19286
 D Great Lakes Chem. Corp.          common 381197102     1744   47465   SH         sole            47465
 D Guidant Corporation              common 401698105    19808  327403   SH         sole           327403
 D Gulfmark Offshore, Inc.          common 402629109      505   42310   SH         sole            42310
 D Halliburton Co                   common 406216101      770   20000   SH         sole            20000
 D Harrington Financial Group       common 413801101      778   98850   SH         sole            98850
 D Hewlett Packard                  common 428236103     7912  116677   SH         sole           116677
 D Hubbell Inc. Cl B                common 443510201     7689  192223   SH         sole           192223
 D Imation Corp.                    common 455149104      449   25664   SH         sole            25664
 D Intel Corp                       common 458140100     2903   24420   SH         sole            24420
 D International Bus.A109 Machine   common 459200101      708    3997   SH         sole             3997
 D IRT Property, Inc.               common 450058102      479   54350   SH         sole            54350
 D ISB Financial Corp               common 450091103     1275   70350   SH         sole            70350
 D ITLA Cap Corp                    common 450565106      218   15000   SH         sole            15000
 D Jefferson Fed Svgs & Loan        common 474060100      252   14000   SH         sole            14000
 D Jefferson Pilot Corp             common 475070108      826   12192   SH         sole            12192
 D Johnson & Johnson                common 478160104      317    3386   SH         sole             3386
 D Koninklijke Philips Elec. NV     common 718337540     8134   98665   SH         sole            98665
 D KS Bancorp                       common 48266R108     1191   70052   SH         sole            70052
 D Latin American Dis. Fund         common 51828C106     3893  471874   SH         sole           471874
 D Leggett & Platt                  common 524660107     3003  150154   SH         sole           150154
 D Lilly, Eli & Co.                 common 532457108      355    4185   SH         sole             4185
 D Long Beach Financial Corp        common 542446109      818   85000   SH         sole            85000
 D Lowes Company Inc.               common 548661107     2233   36916   SH         sole            36916
 D Lucent Technologies              common 549463107      290    2682   SH         sole             2682
 D Market America, Inc.             common 565757101       41   10000   SH         sole            10000
 D McDonalds Corporation            common 580135101     1082   23876   SH         sole            23876
 D MediaOne Group, Inc.             common 58440J104    12648  199368   SH         sole           199368
 D Medtronics Inc                   common 585055106      244    3400   SH         sole             3400
 D Mellon Bank Corporation          common 585509102      948   13474   SH         sole            13474
 D Merck & Co.                      common 589331107    14288  178325   SH         sole           178325
 D Methode Electronics ClA          common 591520200      284   25500   SH         sole            25500
 D Microsoft                        common 594918104    26278  293196   SH         sole           293196
 D Minnesota Mining & Mfg           common 604059105     5605   79221   SH         sole            79221
 D MLC Holdings Inc.                common 55305V107      165   20000   SH         sole            20000
 D Nestor, Inc.                     common 641074109        9   10000   SH         sole            10000
 D Newell Rubbermaid, Inc.          common 651192106      667   14050   SH         sole            14050
 D Newsedge Corp                    common 65249Q106      217   25500   SH         sole            25500
 D Norrell Corp GA                  common 656301108      169   12900   SH         sole            12900
 D O'Reilly Automotive, Inc.        common 667328108      448   10000   SH         sole            10000
 D Ohio St Fin'l Svcs Inc.          common 677911109      169   15000   SH         sole            15000
 D Pennsylvania REIT                common 709102107      196   10500   SH         sole            10500
 D Peoples Bank Newton NC           common 710215104      600   30000   SH         sole            30000
 D Pepsico, Inc.                    common 713448108    12028  306928   SH         sole           306928
 D Pfizer, Inc.                     common 717081103      403    2904   SH         sole             2904
 D Pharmanetics, Inc.               common 71713J107     1047  257813   SH         sole           257813
 D Philip Morris Cos. Inc.          common 718154107      842   23926   SH         sole            23926
 D Pitney Bowes Inc                 common 724479100      408    6400   SH         sole             6400
 D Pluma Corp                       common 729272104       22   43602   SH         sole            43602
 D Polymer Group, Inc.              common 731745105      231   25000   SH         sole            25000
 D Post PPTYS, Inc.                 common 737464107      421   11600   SH         sole            11600
 D Proctor & Gamble                 common 742718109     1209   12348   SH         sole            12348
 D Provident Bankshares Gp          common 743859100     1712   65537   SH         sole            65537
 D Quitman Bancorp                  common 748803103      242   23900   SH         sole            23900
 D Raven Ind.                       common 74912E101      207   14800   SH         sole            14800
 D Resource Amer, Inc. Cl A         common 760516104      173   20000   SH         sole            20000
 D Saks, Inc                        common 79377R109      315   12100   SH         sole            12100
 D Sara Lee Corporation             common 803111103     1355   54752   SH         sole            54752
 D Schering Plough                  common 806605101      915   16556   SH         sole            16556
 D Schlumberger Ltd                 common 806857108      683   11350   SH         sole            11350
 D Scottish Bank Charlotte          common 81013N104      200   12500   SH         sole            12500
 D Sealed Air Corp                  common 81211K100      494   10050   SH         sole            10050
 D Security Bancorp Inc TN          common 813771102      480   29550   SH         sole            29550
 D Service Merchandise              common 817587108        3   10600   SH         sole            10600
 D ServiceMaster Co.                common 81760N109     9508  468093   SH         sole           468093
 D SGV Bancorp Inc.                 common 78422T102      758   65175   SH         sole            65175
 D Sistersville Bancorp Inc         common 829793108      419   33500   SH         sole            33500
 D Sonoco Products                  common 835495102     5307  230731   SH         sole           230731
 D Southcoast Community Bk          common 83689P108      176   22000   SH         sole            22000
 D Southern Financial Bancorp       common 842870107     2720  133895   SH         sole           133895
 D Stone Street Bancorp Inc         common 861747103      487   35725   SH         sole            35725
 D SunTrust Banks, Inc.             common 867914103      271    4356   SH         sole             4356
 D Symons Intl Group Inc            common 87154P105      474   80650   SH         sole            80650
 D Sysco Corp.                      common 871829107     7647  290606   SH         sole           290606
 D TCF Financial Corp               common 872275102      384   14752   SH         sole            14752
 D Teche Holding Co                 common 878330109      150   10350   SH         sole            10350
 D Three Rivers Financial Corp      common 88562H107      152   11770   SH         sole            11770
 D Tri-Continental Corp             common 895436103      285    9831   SH         sole             9831
 D Triad Guaranty Inc.              common 895925105     9926  731846   SH         sole           731846
 D Tribune Co                       common 896047107     9325  142505   SH         sole           142505
 D Tricon Global Restaurants        common 895953107      201    2862   SH         sole             2862
 D UMB Financial Corp               common 902788108     4646  119900   SH         sole           119900
 D Unifirst Corporation             common 904708104     7429  351687   SH         sole           351687
 D US Airways Group Inc             common 911905107     6672  136678   SH         sole           136678
 D US Bancorp Del                   common 911596104     1175   34500   SH         sole            34500
 D Vaughn Bassett Furniture         common 92238J109      244    5428   SH         sole             5428
 D VF Corporation                   common 918204108     5034  105988   SH         sole           105988
 D Wachovia Corporation             common 929771103     2519   31026   SH         sole            31026
 D Wallace Computer Services        common 932270101     2916  147161   SH         sole           147161
 D Wal-Mart Stores                  common 931142103      219    2380   SH         sole             2380
 D Walter Industries Inc.           common 93317Q105     4457  396190   SH         sole           396190
 D Warner Lambert Co                common 934488107      331    5000   SH         sole             5000
 D Wellington Hall Ltd              common 949535207        1   12500   SH         sole            12500
 D William Companies                common 969457100      237    6000   SH         sole             6000
 D Worthington Inc.                 common 981811102      332   28275   SH         sole            28275
 S Report Summary                   160 DATA RECORDS   336156   0 MANAGERS ON WHOSE BEHALF REPORT IS FILED
</TABLE>



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