RUSHMORE FINANCIAL GROUP INC
PRE 14A, 1999-08-20
INSURANCE AGENTS, BROKERS & SERVICE
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                                  SCHEDULE 14A
                                 (Rule 14a-101)
                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No.___)




Filed by the registrant     [x]

Filed by a party other than the registrant [ ]

Check the appropriate box:

[x]    Preliminary proxy statement

[ ]    Definitive proxy statement

[ ]    Definitive additional materials

[ ]    Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12


                         RUSHMORE FINANCIAL GROUP, INC.
                 (Name of Registrant as Speficified in Charter)



         ---------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)


Payment of filing fee (Check appropriate box):

 [ ]    No fee required

 [ ]    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11

        (1)  Title of each class of securities to which transaction applies:

        (2)  Aggregate number of securities to which transaction applies:

        (3)  Per unit price or other underlying value of transaction computed
             pursuant to Exchange Act Rule 0-11:

        (4)  Proposed maximum aggregate value of transaction:

        (5)  Total Fee paid:


                Fee paid previously with preliminary materials.

          Check box if any part of the fee is offset as  provided  by Exchange
Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
paid previously.  Identify the previous filing by registration statement number,
or the form or schedule and the date of its filing.

        (1)  Amount previously paid:

        (2)  Form, schedule or registration statement no.:

        (3)  Filing party:

        (4)  Date filed:



<PAGE>


                              - PRELIMINARY PROXY -


                         RUSHMORE FINANCIAL GROUP, INC.
                           13355 NOEL ROAD, SUITE 650
                               DALLAS, TEXAS 75240

                              September _____, 1999



Dear Shareholder:

         You are cordially invited to attend a Special Meeting of the holders of
common stock of Rushmore Financial Group, Inc. to be held on October 4, 1999, at
the company's offices at 650 One Galleria Tower, 13355 Noel Road, Dallas,  Texas
75240,  commencing at 10:00 a.m.,  local time. At this meeting you will be asked
to consider and vote upon the approval of the issuance of up to 3,127,271 shares
of  our  common  stock  (constituting   approximately  50%  of  the  issued  and
outstanding  shares after giving  effect to such  issuance)  upon  conversion or
exercise  of Series B  Convertible  Preferred  Stock and common  stock  purchase
warrants being issued in a private  placement.  Neither Texas law nor Rushmore's
Articles of Incorporation or Bylaws require shareholder approval of the issuance
of the shares.  However,  the rules of the Nasdaq  Stock  Market  require  prior
shareholder  approval for the issuance of shares that will result in an increase
in outstanding common stock of 20% or more. Consequently, you are being asked to
approve the issuance of the shares upon closing of the private placement.

         Management of Rushmore  Financial Group,  Inc. and their affiliates and
associates  holding more than 50% of  outstanding  shares have  signified  their
intention  to vote for  approval,  which will  insure  that the  issuance of the
shares will be approved.

         Enclosed  with  this  letter  are  a  Notice  of  Special   Meeting  of
Shareholders  and a Proxy Statement  which describes in detail the issuance.  We
urge you to consider  all of the  materials in the Proxy  Statement  and give it
your careful attention.

         It is important that your shares be represented at the Special Meeting,
regardless of the number of shares you hold.  Therefore,  please sign,  date and
return the enclosed proxy as soon as possible, whether or not you plan to attend
the Special  Meeting.  If you attend,  you may vote in person if you wish,  even
though you have previously returned your proxy.


                                                 Sincerely,


                                                 D.M. ( Rusty ) Moore, President




<PAGE>







                         RUSHMORE FINANCIAL GROUP, INC.
                           13355 NOEL ROAD, SUITE 650
                               DALLAS, TEXAS 75240

             NOTICE OF SPECIAL MEETING OF SHAREHOLDERS To Be Held on
                                 October 4, 1999


Dear Shareholders of Rushmore Financial Group, Inc.:

         You are cordially  invited to attend a Special  Meeting of Shareholders
of  Rushmore  Financial  Group,  Inc.  to be held at 10:00  a.m.,  local time on
October 4, 1999, at the company's offices at 650 One Galleria Tower,  13355 Noel
Road, Dallas, Texas 75240 to consider and vote upon a single proposal to approve
the issuance of up to 2,818,181 shares of common stock of Rushmore pursuant to a
private  placement of Series B Convertible  Preferred  Stock and related  common
stock purchase  warrants,  and the issuance of 309,090 shares of common stock in
exchange for certain assets.

         The accompanying Proxy Statement forms a part of this Notice.  Pursuant
to rules of the Nasdaq Stock Market,  which require shareholder  approval of any
increase  in  outstanding  common  stock of 20% or more,  you are being asked to
approve the issuance of the shares in the private  placement.  See  "Approval of
Issuance of Shares" in the accompanying  Proxy Statement for a discussion of the
effect of such approval.

         Only  shareholders  of record at the close of business on September 10,
1999 who own common  stock  will  be entitled to vote at the Special  Meeting or
any adjournments  thereof.  The affirmative vote of the holders of more than 50%
of the outstanding  shares of our common stock present and voting at the Special
Meeting on such date is necessary to approve the issuance of the shares.

         All holders of common  stock,  whether or not they expect to attend the
Special Meeting in person, are requested to complete,  sign, date and return the
enclosed  form  of  proxy  in  the  accompanying  envelope  (which  requires  no
additional  postage  if  mailed  in the  United  States).  Your  proxy  will  be
revocable,  either in writing or by voting in person at the Special Meeting,  at
any time prior to its exercise.

         WHETHER  OR NOT YOU  EXPECT TO ATTEND  THE  SPECIAL  MEETING IN PERSON,
PLEASE  COMPLETE,  DATE AND SIGN THE  ENCLOSED  PROXY CARD AND RETURN IT WITHOUT
DELAY IN THE ENCLOSED ENVELOPE. ANY HOLDER OF COMMON STOCK ATTENDING THE MEETING
MAY VOTE IN PERSON EVEN IF A PROXY HAS BEEN RETURNED.




                                           By Order of the Board of Directors



                                           D.M. (Rusty) Moore, President

                                           _______________________, 1999

<PAGE>




                         RUSHMORE FINANCIAL GROUP, INC.
                           13355 NOEL ROAD, SUITE 650
                               DALLAS, TEXAS 75240

                                 PROXY STATEMENT
                                       FOR
                         SPECIAL MEETING OF SHAREHOLDERS


         This  Proxy  Statement  and  the  accompanying  proxy  card  are  being
furnished to the holders of common stock of Rushmore  Financial  Group,  Inc. in
connection  with the  solicitation  of  proxies  by the  Board of  Directors  of
Rushmore from the  shareholders  for use at a Special Meeting of shareholders of
Rushmore.  At the Special Meeting, the shareholders of Rushmore will be asked to
consider  and vote upon a single  proposal  to  approve  the  issuance  of up to
2,818,181  shares of common stock that will be issued upon  conversion  of up to
100,000  shares of Series B  Preferred  Stock and upon  exercise  of warrants to
purchase  1,000,000  shares of common  stock being issued in  connection  with a
private  placement of such Series B Preferred  Stock and warrants.  The approval
will also  extend  to the  issuance  of  309,090  shares of common  stock to the
sellers of certain assets to Rushmore. Neither Texas law nor Rushmore's Articles
of Incorporation or Bylaws require  shareholder  approval of the issuance of the
shares.  However, the rules of the Nasdaq Stock Market require prior shareholder
approval  for the  issuance  of  shares  that  will  result  in an  increase  in
outstanding  common stock of 20% or more.  Consequently,  you are being asked to
approve the issuance of the shares.  See  "Approval of Issuance of Shares" for a
discussion of the effect of such approval. This Proxy Statement and the enclosed
forms of proxy are being mailed on or about September 13, 1999.

         Rushmore is a financial  services  holding company that provides a wide
range of investment and insurance  services and products to its clients over the
Internet   and   through  a  national   distribution   network   of   securities
representatives  and  insurance  agents.  Its  investment  services  consist  of
securities brokerage services, mutual fund distribution, variable life insurance
annuity sales,  fee-based advisory services,  and other financial services.  The
company's insurance services select and market a wide range of life, disability,
accident and health insurance and annuity products. The company is headquartered
in Dallas,  Texas,  and its common  stock trades on the Nasdaq  SmallCap  Market
under the symbol "RFGI."


                          VOTING AND PROXY INFORMATION

         The Board of  Directors  of Rushmore has fixed the close of business on
September  10, 1999 , as the record date for  determining  the holders of common
stock entitled to receive notice of and to vote at the Special  Meeting.  At the
close of business on the record date, there were outstanding 3,557,000 shares of
common stock,  the only outstanding  securities of Rushmore  entitled to vote at
the  Special  Meeting.   Such  shares  were  held  by  approximately   _________
shareholders of record.

         For each  share held on the record  date,  a holder of common  stock is
entitled to one vote on all matters  properly brought before the shareholders at
the Special Meeting.  Such votes may be cast in person or by proxy.  Abstentions
may be specified  as to the approval of the issuance of shares.  Under the rules
of the Nasdaq,  brokers  holding  shares for customers have authority to vote on
certain  matters when they have not received  instructions  from the  beneficial
owners,  and do not have such  authority as to certain other matters  (so-called
"broker  non-votes").  The Nasdaq  rules  prohibit  member firms of the National
Association  of  Securities  Dealers,  Inc.  from voting on the  approval of the
issuance of shares without specific  instructions  from beneficial  owners.  The
affirmative  vote, either in person or by proxy, of the holders of more than 50%
of the shares of common stock present and voting at the Special Meeting,  voting
as one class,  is necessary to approve the issuance of the shares.  Accordingly,
if a  shareholder  abstains  from voting  certain  shares on the approval of the
issuance of shares,  it will have the effect of a negative vote, but if a broker
indicates that it does not have authority to vote certain  shares,  those shares
will not be  considered  as shares  present and entitled to vote with respect to
the approval of the issuance of shares and therefore  will have no effect on the
outcome of the vote.


                                       1
<PAGE>


         On the record date, _____________ shares of common stock,  representing
approximately  ________  % of  shares  outstanding,  were held by  officers  and
directors of Rushmore and their affiliates and associates. All such persons have
indicated  they will vote  their  shares  outstanding  for the  approval  of the
issuance of the shares, which will insure such approval by the shareholders.

         All shares of common stock that are  represented at the Special Meeting
by properly  executed  proxies  received by Rushmore  prior to or at the Special
Meeting and not revoked will be voted at the Special  Meeting in accordance with
the instructions indicated in such proxies.  Unless instructions to the contrary
are  specified  in the proxy,  each such proxy will be voted FOR the proposal to
approve the issuance of the shares.

         Any proxy  given  pursuant to this  solicitation  may be revoked by the
person  giving it at any time before it is voted.  Proxies may be revoked by (i)
filing with the  Secretary of Rushmore,  before the vote is taken at the Special
Meeting,  a written  notice of revocation  bearing a date later than the date of
the proxy, (ii) duly executing and delivering a subsequent proxy relating to the
same  shares,  or (iii)  attending  the  Special  Meeting  and  voting in person
(although attendance at the Special Meeting will not in and of itself constitute
a revocation of a proxy).  Any written  notice of revocation  should be sent to:
Corporate Secretary,  Rushmore Financial Group, Inc. 13355 Noel Road, Suite 650,
Dallas, Texas 75240.


                         APPROVAL OF ISSUANCE OF SHARES

         Neither Texas law nor Rushmore's  Articles of  Incorporation  or Bylaws
require  shareholder  approval  of  the  issuance  of the  shares  or any of the
transactions  that will be funded by the  issuance of the shares.  However,  the
rules of the Nasdaq  Stock  Market  require  prior  shareholder  approval for an
issuance of shares which will result in an increase in outstanding  common stock
of 20% or more,  including in this  instance of shares of common stock  issuable
upon   exchange  or   conversion   of  warrants  and   convertible   securities.
Consequently,  the  shareholders  are being asked to approve the issuance of the
shares in the private  placement.  Under Texas law,  any  shareholder  voting in
favor of the  issuance  of the shares may be deemed to have waived any rights to
challenge such transactions, while shareholders voting against such transactions
or  abstaining  from voting may  continue to retain those  rights.  It should be
noted,  however,  that  under  Texas law  shareholders  do not have  dissenters'
appraisal  rights in connection  with the issuance of the shares  or any of the
transactions  that  will  be  funded  by  the  issuance  of the  shares,  nor do
shareholders have preemptive rights to acquire any of the shares.


                                 THE TRANSACTION

The Private Placement

         Rushmore is currently  offering its  securities in a private  placement
transaction  to a small  number of persons  who are  "accredited  investors"  as
defined by the rules of the Securities and Exchange  Commission.  Such placement
consists of  $10,000,000  of Series B  Convertible  Preferred  Stock,  issued in
100,000 shares with an issue price of $100 per share. Such shares will bear a 7%
annual cumulative  dividend and are convertible into common stock of Rushmore at
the rate of 70% of the  market  price of the  common  stock  on  Nasdaq,  with a
minimum  conversion  price of $5.50 per share. The other terms and provisions of
the Series B Preferred  Stock are set forth under the caption,  "Description  of
Securities."  For each share of preferred stock  subscribed for in the offering,
the subscriber  will receive a Stock Purchase  Warrant to purchase ten shares of
Rushmore  common  stock  for an  exercise  price of $8.25  per share at any time
during  two years from the date of issue.  Rushmore  may call the  warrants  for
redemption at a nominal  price if the price of the common stock  exceeds  $16.50
for ten  consecutive  trading  days during  such two years,  which will have the
effect of compelling the exercise of the warrants.

                                       2

<PAGE>


         The private  placement of preferred  stock and warrants  will  continue
until all shares have been sold or October 31, 1999, unless extended by Rushmore
to not later than December 31, 1999. Pending receipt of shareholder approval for
the issuance of the shares at the Special Meeting,  all  subscription  funds are
being deposited into escrow with Lone Star Bank, Dallas, Texas. If such approval
is not given,  the  subscription  funds will be returned to subscribers  without
deduction  and with any  interest  earned,  and the  private  placement  will be
terminated.  In such event,  the company will be unable to pursue the strategies
described under "---- Use of Proceeds."

Registration Rights

         The  shares  being  issued  in the  private  placement  are  not  being
registered  under  federal  and state  securities  laws by virtue of  applicable
private  placement  exemptions  from  registration  in such laws.  Consequently,
transfer of the shares will be restricted  and may take place only in accordance
with the rules and regulations of the SEC and state  securities  laws.  Rushmore
will agree with all  purchasers  of Series B  Preferred  Stock to  register  the
common stock underlying the Series B Preferred Stock and the Warrants for resale
into the open market on a Form SB-2 or S-3  registration  statement  and to file
such  registration  statement  within 45 days after  closing the  offering.  The
Company will use diligence to have the registration statement declared effective
within 135 days of filing and will pay all  registration  expenses.  There is no
similar right granted to the parties  acquiring the 309,090  shares in the asset
purchases.

Reasons for the Placement

         Rushmore concluded its initial public offering of common stock in April
1998, in which it raised  $4,480,000  upon the issuance of 815,341  shares at an
offering price of $5.50 per share.  Rushmore operated at a loss through 1998, in
the amount of $2,127,774,  and has posted a net loss during the first six months
of 1999 in the amount of $395,614.  The company's  cash reserve at June 30, 1999
was $1,352,000.  Such financial  condition does not give Rushmore the ability to
engage in the kind of acquisitions and investments it needs to increase the base
of its business and become a more  prominent  player in the  financial  services
industry. The Board of Directors therefore concluded that it would pursue a more
aggressive business strategy,  requiring the commitment of additional capital to
be raised through sales of the company's securities.

         In February 1999,  Rushmore announced the opening of its online trading
division, known as RushTrade.com, inc.  (http://www.rushtrade.com),  believed to
be the first publicly traded company to offer customers, via the Internet, Level
I and Level II quotes with highly  efficient  direct  execution order routing to
the stock exchanges and electronic  clearing  networks without the usual several
minute delay. A Level I quote displays the high bid and low offer for a stock on
a real-time basis. A Level II quote additionally  provides information about the
underlying  quotations  of all market  makers in the  stock.  Most of the online
brokerage  firms  offer  delayed or static  quotes and process  customer  orders
through a browser  based  software  that  routes  the order  through  the firm's
trading desk or to third-party wholesales. RushTrade.com was met with enthusiasm
both by customers and by the reaction of the market  reflected in a spike in the
price of Rushmore's common stock followed by a fairly steady market in the $4.00
to  $7.00  range.   The  stock  had  been  trading  below  $2.00  prior  to  the
announcement.

         In  structuring  the  private  placement,  Rushmore  did not  obtain an
independent  evaluation  of the  terms  of the  securities  being  offered  or a
fairness  opinion  regarding  the  fairness of the  offering to the other common
shareholders of Rushmore.  In the absence of an opinion by an independent entity
as to the fairness of the transaction,  and in the absence of dissenters  rights
of appraisal,  the Board considered that the minority  shareholders will have no
basis upon which to decide their vote other than management's recommendation and
this  Proxy  Statement.  However,  the Board  did not  believe  such  limitation
justified  the expense of such an opinion,  and did not believe that the absence
of a fairness opinion adversely affected its internal determination of fairness;
therefore,  the Board  determined to proceed without an opinion.  Based upon all
the foregoing  factors  discussed,  the Board of Directors  determined  that the
issuance of  securities  is fair to, and in the best  interests of, the Rushmore
shareholders  and approved the issuance of securities and  recommended  that the
issuance be approved by the shareholders.

                                       3

<PAGE>


Use of Proceeds

         The  net  proceeds  of the  private  placement  will  be a  maximum  of
$9,200,000,  after deducting  offering costs and commissions.  Such net proceeds
are  anticipated  to be used as follows,  although  Rushmore may  reallocate the
proceeds among other areas of its operations.


                  $2,500,000  - The  largest  specified  use of funds will be to
fund the  advertising  and public  relations  campaign to attract  customers  to
RushTrade.com. There are more than 100 online brokerage firms offering trades at
prices ranging from $7 to $30. Most of these do not offer  real-time  quotations
or Level I or II access,  and Rushmore  believes it offers superior  products at
competitive  prices.  However,  most of these  competitors are much larger firms
with greater  capitalization than ours. For Rushmore to compete effectively,  it
will need to get its message out to the investing  public  through media such as
radio, newspaper,  banner ads on the Internet and industry publications.  In its
first phase of advertising, Rushmore will adopt an "underdog" image of competing
against the big players while doing "what's right for the customer."

                  $1,550,000 - The next major category of offering proceeds will
be applied to increasing the net capital of Rushmore Securities Corporation, the
company's  broker-dealer  subsidiary,  and to upgrade its customer  service call
center and operating systems to handle the anticipated increased order flow.

                  $1,000,000  - Rushmore  will use  approximately  $1 million to
acquire certain software and related assets from Block Trading,  Inc., a company
currently undergoing liquidation under bankruptcy court supervision. Pursuant to
an Asset Purchase  Agreement dated June 15, 1999,  Rushmore  agreed,  subject to
bankruptcy  court  approval,  to buy the interest of Block Trading in its online
trading  software for a purchase price of $800,000.  Following the completion of
its programming and enhancement to our  specifications,  such software will give
RushTrade.com  a  proprietary  trading  system  not  requiring  the  payment  of
royalties such as to its current software vendor.

                  $1,500,000  -  The  next  priority  will  be to  complete  the
development and testing of Rushmore's software, including the enhancements to be
made by Rushmore and its  interfacing  with all exchanges,  electronic  clearing
networks and Internet  access.  If, for any reason,  Rushmore is unsuccessful in
completing  the  acquisition  of the Block Trading  software out of  bankruptcy,
which  could  occur if we are outbid by a competing  acquiror,  we will  instead
allocate  the  proceeds  now  allocated  to acquire  and  enhance  the  software
($2,500,000)  to the  creation of our own  proprietary  software  package  using
internal  resources  and  outsourced  capabilities.  Rushmore  believes it could
accomplish such alternative  software  implementation,  although it would likely
take  somewhat  longer  than if it  could  buy and  enhance  the  Block  Trading
software.

                  $300,000 - Rushmore has agreed to purchase  certain  assets of
two companies associated with Block Trading Company, Inc., Daqcom International,
LLC,  and  Millennium  Daqcom/Dallas,  LP, for a purchase  price of $300,000 and
309,090  shares of common stock.  Such purchase is  conditional  upon receipt of
bankruptcy  court  approval  and closing of the  purchase  of the Block  Trading
assets.  The assets of the two acquired Daqcom companies will be integrated with
RushTrade.com,  inc.  and they will become local  trading  offices in Dallas and
Houston  primarily  catering  to  the  day  traders  who  are  now  using  those
facilities.  Rushmore is not  acquiring any right to use the Daqcom names or any
financial assets or assuming any liabilities.

                  $2,350,000 - The balance of proceeds,  if any, will be applied
to  Rushmore's  working  capital  and  unspecified  acquisitions.  We will  also
probably  apply  approximately  $157,000  to  redeem  the  other  two  series of
preferred stock outstanding.

                                       4

<PAGE>


                            DESCRIPTION OF SECURITIES


         The following is a summary of Rushmore's capital stock.


Common Stock

         Rushmore  has  authorized  10,000,000  shares of common  stock of which
approximately  3,557,000  shares  were  outstanding  on the  date of this  Proxy
Statement.  Holders of common stock are entitled to receive  dividends  when, as
and if  declared  by the  Board  of  Directors  out of funds  legally  available
therefor.  All shares of common stock have equal  voting  rights on the basis of
one vote per share on all matters to be voted upon by  shareholders.  Cumulative
voting for the election of directors is not permitted,  so that the holders of a
majority  of shares  outstanding  have the power to elect  the  entire  Board of
Directors.  Shares of  Rushmore  common  stock have no  preemptive,  conversion,
sinking fund or redemption  provisions and are not liable for  assessment.  Each
share of  Rushmore  common  stock is entitled  to share  proportionately  in any
assets available for distribution upon liquidation of Rushmore.

         The Transfer  Agent and  Registrar for  Rushmore's  common stock is UMB
Bank, N.A.

Preferred Stock

         Rushmore has authorized  100,000 shares of preferred  stock,  par value
$10.00 per  share.  The  preferred  stock  maybe  issued in series or classes as
determined by the Board of Directors from time to time.  There are two series of
preferred  stock now  outstanding  totaling  6,274 shares  having a  liquidation
preference of $10.00 per share,  totaling  $62,740.  If the maximum  offering is
subscribed for in the private  placement,  Rushmore will redeem these  preferred
shares in order to have  sufficient  shares of  Series B  Preferred  Stock to be
issued.  The Board of Directors has  designated  an authorized  series of 25,000
preferred  shares,  called 9% Cumulative  Preferred  Stock,  which was sold at a
price of $10.00 per share and an authorized  series of 10,000 preferred  shares,
called Series A Cumulative  Preferred Stock, which was sold at a price of $10.00
per share. Both outstanding  series of preferred stock have the following rights
and preferences:

         Dividends.  Rushmore  pays a 9%  quarterly  dividend  on its par  value
($0.225 per share per  quarter)  each January 15, April 15, July 15, and October
15 of each year. Dividends will be paid if funds are lawfully available, and, if
not,  will be  cumulated  and paid on the next  dividend  date  when  funds  are
available,  plus interest at the 9% dividend  rate. No dividends will be payable
on common stock if any payment of a preferred stock dividend has been missed.

         Voting.  Shares of preferred stock carry no voting rights.

         Liquidation  Preference.  Holders of  preferred  stock are  entitled to
receive a payment  in the  amount of $10.00  per share  plus any  cumulated  but
unpaid dividends in the event Rushmore is liquidated, before any payment is made
by  Rushmore  to the  holders of  Rushmore  common  stock with  respect to their
shares.

         Redemption.  Rushmore may call the preferred stock for redemption  at a
redemption price of $10.00 per share.

         Conversion.  Shares of 9%  Cumulative  preferred  Stock  and  Series  A
Preferred Stock are not convertible into any other security of Rushmore.


                                       5

<PAGE>



Series B Preferred Stock

         Voting Rights.  Holders of Series B Preferred  Stock will have no right
to vote their  shares,  except as  mandated  by law and except  that  holders of
Series B Preferred  Stock,  voting as a separate  class by majority  vote,  must
approve any amendment to the  Designation of Rights and  Preferences of Series B
Preferred Stock, and any action of the Board of Directors,  if such amendment or
action would (i) increase or decrease the number of authorized  shares of Series
B Preferred  Stock,  (ii) increase or decrease the Issue Price (which is $100.00
per share), (iii) effect an exchange, reclassification or cancellation of all or
part of the shares of Series B  Preferred  Stock,  (iv) effect an  exchange,  or
create a right of  exchange,  of all or any part of the shares of another  class
into  shares  of  Series  B  Preferred  Stock,  (v)  change  the   designations,
preferences,  limitations,  or relative rights of the Series B Preferred  Stock,
(vi)  change the shares of Series B  Preferred  Stock into the shares of another
class, or (viii) cancel or otherwise affect accumulated but undeclared dividends
on the Series B Preferred Stock.

         Preemptive Rights. No holder of Series B Preferred Stock is entitled as
a matter of right to  subscribe  or  receive  additional  shares of any class of
stock of the company or any bonds,  debentures or other  securities  convertible
into such stock.

         Liquidation  Rights.  In the event of any  liquidation,  dissolution or
winding up of Rushmore,  holders of Series B Preferred  Stock are entitled to be
paid an amount per share  equal to the Issue  Price,  plus any  accumulated  and
unpaid  dividends,  prior to any  payments  or  distributions  to the holders of
common stock, but on a pro rata basis with holders of other preferred stock.

         Conversion   Rights.   Each  share  of  Series  B  Preferred  Stock  is
convertible,  at  the  option  of  the  holder  thereof  at any  time  prior  to
redemption,  into that number of shares of common stock (the "Conversion  Rate")
determined  by dividing  the Issue Price by the greater of (i) $5.50 or (ii) 70%
of the average  closing price of the common stock on Nasdaq for the five trading
days preceding the date upon which notice of conversion is given.  The number of
shares  issuable  upon  conversion  is also  subject  to  certain  anti-dilution
adjustments for stock splits and  combinations,  reclassifications  and mergers,
consolidations  or  sales  of all or  substantially  all  of the  assets  of the
company.

         Dividends.  The  holders of Series B  Preferred  Stock are  entitled to
receive  annual  dividends  in the  amount  of 7% of the  Issue  Price,  payable
quarterly in cash.  Dividends  are payable  quarterly,  and no dividend or other
distribution shall be paid on shares of common stock or any other class of stock
or series of preferred  stock  ranking equal or junior to the Series B Preferred
Stock until all cumulative dividends have been paid.

         Redemption  Rights.  The Series B Preferred  Stock is redeemable by the
company any time after two years from date of issue, so long as all dividends on
Series B Preferred Stock have been paid or set apart for payment. The redemption
price per share is the Issue  Price of the shares  redeemed,  plus the amount of
any unpaid accumulated dividends to the date of redemption. Any record holder of
Series B Preferred  Stock may convert such Series B Preferred  Stock into common
stock prior to such date of redemption by delivering  written notice to Rushmore
of such holder's election to convert all or a portion of such shares.

         Optional Call Provision. Rushmore may call the Series B Preferred Stock
for  redemption  at the $100.00 per share  issuance  price at any time after the
closing  price of the common  stock or Nasdaq for ten  consecutive  trading days
equals or exceeds  $16.50 per share,  so long as all  cumulative  dividends have
been paid or set aside.  The holder may  convert  the Series B  Preferred  Stock
prior to the date of  redemption  by  delivering  notice to the  company of such
holder's election to convert all or a portion of such stock.

Warrants

                  Stock  purchase  warrants  are  being  issued  in the  private
placement  entitling  the holder of a warrant to  purchase  ten shares of common
stock  for a  purchase  price of $8.25  per  share  for each  share of  Series B

                                       6

<PAGE>

Preferred Stock purchased at $100.00 per share.  The warrants are exercisable in
whole or in  increments of 100 shares at any time within two years from the date
of issue. Warrants will be redeemable by Rushmore for a price of $0.01 per share
of common  stock  covered by the warrant,  at any time the closing  price of the
common stock on Nasdaq  trades at or above $16.50 per share for ten  consecutive
trading days.  Holders of the warrants are entitled to exercise the warrants for
cash or in lieu of cash to  surrender  shares  of  Series B  Preferred  Stock or
common stock at the average  market price of the common stock or Nasdaq for five
trading days preceding the surrender.

Possible Anti-Takeover Provisions

         Special Meetings of Shareholders;  Director Nominees. Rushmore's bylaws
and  Articles  provide that special  meetings of  shareholders  may be called by
shareholders only if the holders of at least 66-2/3% of the common stock join in
such action. The bylaws and Articles also provide that shareholders  desiring to
nominate a person for  election  to the Board of  Directors  must  submit  their
nominations  to the company at least 60 days in advance of the date on which the
last  annual  shareholders'  meeting was held,  and  provide  that the number of
directors to be elected (within the  minimum-maximum  range of 3 to 21 set forth
in the Articles and bylaws)  shall be determined by the Board of Directors or by
the holders of at least 66-2/3% of the common stock.  While these  provisions of
the Articles and bylaws have been  established to provide a more  cost-efficient
method of calling  special  meetings  of  shareholders  and a more  orderly  and
complete presentation and consideration of shareholder  nominations,  they could
have the effect of  discouraging  certain  shareholder  actions or opposition to
candidates selected by the Board of Directors and provide incumbent management a
greater  opportunity  to oppose  shareholder  nominees  or  hostile  actions  by
shareholders.  The affirmative vote of holders of at least 66-2/3% of the common
stock is necessary to amend,  alter or adopt any provision  inconsistent with or
repeal any of these provisions.

         Removal of Directors. The Articles of Incorporation of Rushmore provide
that  directors  may be removed from office only for "cause" by the  affirmative
vote of holders of at least  66-2/3% of the common  stock.  "Cause"  means proof
beyond the existence of a reasonable doubt that a director has been convicted of
a felony,  committed  gross  negligence  or willful  misconduct  resulting  in a
material  detriment  to  Rushmore,  or  committed  a  material  breach  of  such
director's  fiduciary  duty to Rushmore  resulting  in a material  detriment  to
Rushmore.  The  inability to remove  directors  except for "cause" could provide
incumbent  management  with a greater  opportunity to oppose hostile  actions by
shareholders.  The affirmative vote of holders of at least 66-2/3% of the common
stock is necessary to amend,  alter or adopt any provision  inconsistent with or
repeal this provision.

         Classification  of Directors.  The Articles and bylaws divide the Board
of Directors into three classes, equal or approximately equal in number, serving
staggered  three-year  terms.  The Board of Directors is presently  comprised of
nine  members  (until  subsequently   changed  by  the  Board  of  Directors  or
shareholders in accordance with the procedures  described  above),  with classes
having three members each. At each annual meeting of shareholders,  directors in
the class whose terms are  expiring  shall be elected  for  three-year  terms to
succeed those whose terms expired.  The affirmative  vote of holders of at least
66-2/3% of the common stock is necessary to amend,  alter or adopt any provision
inconsistent with or repeal this provision.

         The provisions  regarding  classification of directors were established
to provide  orderly  transition and continuity in the membership of the Board of
Directors.  Such  procedures  could,  however,  have  the  effect  of  providing
incumbent  management  a  greater  opportunity  to  oppose  hostile  actions  by
shareholders.  Moreover,  it requires  two annual  meetings of  shareholders  to
consider and vote upon reelection or removal of a majority of the members of the
Board,  rather than at each annual meeting of shareholders.  Also, the company's
bylaws provide that directors chosen to fill any vacancy (whether by increase in
the number of directors or as a result of resignation,  removal or other events)
will  serve  until  the  next  annual  meeting  at which  their  class is up for
reelection, rather than the next annual meeting at which any class is elected.

                                       7

<PAGE>



                               PROXY SOLICITATION


         Proxies are being  solicited  from  Rushmore's  shareholders  by and on
behalf  of the Board of  Directors  of  Rushmore.  The cost of  solicitation  of
proxies  will be paid by  Rushmore.  In addition to  solicitation  by use of the
mails,  proxies may be  solicited  by  directors,  officers,  and  employees  of
Rushmore in person or by telephone,  telegram,  or other means of communication.
Such directors, officers, and employees will not be additionally compensated for
such services but may be reimbursed for out-of-pocket  expenses incurred by them
in  connection  with  such  solicitation.  Arrangements  will  also be made with
custodians,  nominees,  and fiduciaries for the forwarding of proxy solicitation
materials to beneficial  owners of Rushmore  common stock held of record by such
persons.



                              SHAREHOLDER PROPOSALS

         Proposals submitted by a shareholder of Rushmore for action at the 2000
annual meeting of Rushmore's shareholders must have been received by Rushmore at
its principal  executive  offices at 13355 Noel Road, Suite 650,  Dallas,  Texas
75240 , no later than  January 1, 2000,  in order to be included  in  Rushmore's
proxy materials relating to that meeting.









                                       8

<PAGE>



                              - PRELIMINARY PROXY -

                               Common Stock Proxy
                         Rushmore Financial Group, Inc.
    This Common Stock Proxy is Solicited on Behalf of the Board of Directors

         The  undersigned  hereby  (1)  acknowledges  receipt  of the  Notice of
Special  Meeting  of  Shareholders  of  Rushmore   Financial  Group,  Inc.  (the
"Company")  to be held at the offices of  Rushmore,  located at 650 One Galleria
Tower,  13355 Noel Road, Dallas,  Texas 75240, on October 4, 1999,  beginning at
10:00 a.m., local time, and the Proxy Statement in connection  therewith and (2)
appoints D. M.  (Rusty)  Moore,  Jr. and James W. Clark,  and each of them,  the
undersigned's proxies with full power of substitution for and in the name, place
and stead of the  undersigned,  to vote upon and act with  respect to all of the
shares of Common Stock of the Company  standing in the name of the  undersigned,
or with  respect to which the  undersigned  is  entitled to vote and act, at the
meeting and at any adjournment thereof.

         The  undersigned  directs  that  the  undersigned's  proxy  be voted as
follows:

1.     APPROVAL OF ISSUANCE OF UP TO 3,127,271 SHARES OF COMMON STOCK:

         [  ] FOR            [  ] AGAINST              [  ]  ABSTAIN

2.     IN THE DISCRETION OF THE PROXIES, ON ANY OTHER MATTER WHICH MAY PROPERLY
       COME BEFORE THE MEETING.

         This proxy will be voted as specified  above.  If no  specification  is
made, this proxy will be voted for approval in item 1.
         The undersigned  hereby revokes any proxy  heretofore  given to vote or
act with  respect to the Common  Stock of the  Company and hereby  ratifies  and
confirms all that the proxies, their substitutes, or any of them may lawfully do
by virtue hereof.
         If more than one of the proxies  named shall be present in person or by
substitute  at the meeting or at any  adjournment  thereof,  the majority of the
proxies so present and voting, either in person or by substitute, shall exercise
all of the powers hereby given.
         Please date, sign and mail this proxy to the Company.

Date __________________________ ____, 1999


                                          -----------------------------------
                                          Signature of Shareholder

                                          -----------------------------------
                                          Signature of Shareholder

                    Please  date this  proxy and sign  your name  exactly  as it
                    appears  hereon.  Where  there is more than one owner,  each
                    should sign.  When  signing as an  attorney,  administrator,
                    executor,  guardian  or  trustee,  please  add your title as
                    such.  If executed  by a  corporation,  the proxy  should be
                    signed by a duly authorized officer.








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