VERMONT PURE HOLDINGS LTD
10-Q, 1996-09-10
GROCERIES & RELATED PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                                    FORM 10-Q


            QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                       For the Quarter Ended July 27, 1996
                           Commision File No. 0-25686

                           VERMONT PURE HOLDINGS, LTD

             (Exact name of registrant as specified in its charter)

           Delaware                                          06-1325376
(State or other jurisdiction of                              (I.R.S. Employer
incorporation or organization)                              Identification No.)

Route 66; PO Box C; Randolph, VT                                          05060
(Address of principal executive offices)                              (Zip Code)

                                  (802)728-3600
              (Registrant's telephone number, including area code)

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

        Yes        X                                No

     Indicate the number of shares  outstanding of each of the issuer's  classes
of common stock, as of the latest practicable date.

                                                             Outstanding at
           Class                                             September 10, 1996

Common Stock, $.001 Par Value                                   9,678,268
<PAGE>
                   VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARY

                                      INDEX
<TABLE>
<CAPTION>
                                                                                Page Number
<S>                                                                             <C>   
Part I - Financial Information

         Item 1.           Financial Statements

                           Consolidated Balance Sheet as at
                           July 27, 1996 (unaudited) and
                           October 28, 1995                                     3

                           Consolidated Statement of Operations
                           (unaudited) for the Three Months and Nine Months
                           ended July 27, 1996 and July 29, 1995                4

                           Consolidated Statement of Cash Flows
                           (unaudited) for the Nine Months Months ended
                           July 27, 1996 and July 29, 1995                      5

                           Notes to Consolidated Financial Statements
                           (unaudited)                                          6 - 8

         Item 2.           Management's Discussion and Analysis of
                           Financial Condition and Results of
                           Operation                                            9 - 11

Part II - Other Information                                                     12

         Item 1.           Legal Proceedings

         Item 2.           Changes in Securities

         Item 3.           Defaults upon Senior Securities

         Item 4.           Submission of Matters to a Vote of Security Holders

         Item 5.           Other Information

         Item 6.           Exhibits and Reports on Form 8-K

                           Signature                                            13
</TABLE>

<PAGE>


                   VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARY

                           CONSOLIDATED BALANCE SHEET

                                   
<TABLE>
<CAPTION>
                                     ASSETS
                                                                   July 27,                  October 28,
                                                                     1996                       1995
                                                               -----------------           ----------------
                                                                  (Unaudited)
<S>                                                            <C>                         <C>
CURRENT ASSETS
   Cash                                                                $807,545                 $1,543,260
   Accounts receivable                                                1,974,505                    800,881
   Inventory                                                            904,656                    949,570
   Other current assets                                                 189,076                    144,162
                                                               -----------------           ----------------

TOTAL CURRENT ASSETS                                                  3,875,782                  3,437,873
                                                               -----------------           ----------------

PROPERTY AND EQUIPMENT- net of accumulated depreciation               5,838,969                  5,659,191
                                                               -----------------           ----------------

OTHER ASSETS
   Intangible assets - net of accumulated amortization                1,304,355                     68,900
   Other assets                                                         102,464                    100,580
                                                               -----------------           ----------------
                                                                      1,406,819                    169,480
                                                               -----------------           ----------------

                                                                    $11,121,570                 $9,266,544
                                                               =================           ================


                     LIABILITIES AND STOCK HOLDERS' EQUITY

CURRENT LIABILITIES
   Accounts payable                                                    $975,221                   $622,147
   Accrued Expenses                                                     635,617                    382,791
   Deposits                                                             591,053                    154,160
   Line of credit                                                       530,303                          0
   Current portion of long term debt                                    323,420                    210,216
   Current portion of obligations under capital lease                   229,908                    221,250
                                                               -----------------           ----------------

   TOTAL CURRENT LIABILITIES                                          3,285,522                  1,590,564

   Long term debt                                                     2,615,296                  1,679,589
   Obligations under capital lease                                      337,227                    202,565
                                                               -----------------           ----------------
   TOTAL LIABILITIES                                                  6,238,045                  3,472,718
                                                               -----------------           ----------------

STOCKHOLDERS' EQUITY
   Common stock - $.001 par value, authorized                             9,678                      9,678
    20,000,000 shares, 9,678,268 issued and outstanding
    at October 28, 1995 and July 27, 1996
   Paid in capital                                                   21,399,420                 21,399,420
   Accumulated deficit                                              (16,525,573)               (15,615,272)
                                                               -----------------           ----------------

  TOTAL STOCKHOLDERS' EQUITY                                          4,883,525                  5,793,826
                                                               -----------------           ----------------

                                                                    $11,121,570                 $9,266,544
                                                               =================           ================
</TABLE>


                                     3
                       See notes to financial statements

<PAGE>
                   VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARY

                      CONSOLIDATED STATEMENT OF OPERATIONS


                                   (UNAUDITED)
<TABLE>
<CAPTION>

                                                                   Nine months ended                   Three months ended
                                                         ---------------------------------------------------------------------------
                                                              July 27,           July 29,            July 27,            July 29,
                                                               1996               1995                1996                1995
                                                         ----------------   ----------------    ----------------   -----------------
<S>                                                      <C>                <C>                 <C>                <C>

SALES                                                         $8,410,563         $6,020,576          $4,825,442          $2,940,536

COST OF GOODS SOLD                                             4,421,337          3,588,450           2,303,620           1,738,750
                                                         ----------------   ----------------    ----------------   -----------------

GROSS PROFIT                                                   3,989,226          2,432,126           2,521,822           1,201,786
                                                         ----------------   ----------------    ----------------   -----------------

OPERATING EXPENSES:
            Selling, general and administrative expense        2,990,499          2,505,638           1,344,757             860,940
            Advertising expenses                               1,685,576          2,027,144             744,275             706,893
            Amortization                                         105,819             68,553              60,117              22,851
                                                         ----------------   ----------------    ----------------   -----------------

TOTAL OPERATING EXPENSES                                       4,781,894          4,601,335           2,149,149           1,590,684
                                                         ----------------   ----------------    ----------------   -----------------

PROFIT (LOSS) FROM OPERATIONS                                   (792,668)        (2,169,209)            372,673            (388,898)
                                                         ----------------   ----------------    ----------------   -----------------

OTHER INCOME (EXPENSE):
            Interest - net                                      (119,572)          (133,446)            (65,725)            (31,452)
            Miscellaneous                                          1,939            (27,840)             (1,261)             (2,992)
                                                         ----------------   ----------------    ----------------   -----------------

TOTAL OTHER INCOME (EXPENSE)                                    (117,633)          (161,286)            (66,986)            (34,444)
                                                         ----------------   ----------------    ----------------   -----------------

NET  INCOME (LOSS)                                             ($910,301)       ($2,330,495)           $305,687           ($423,342)
                                                         ================   ================    ================   =================

NET INCOME (LOSS) PER SHARE                                       ($0.09)            ($0.25)              $0.03              ($0.04)
                                                         ================   ================    ================   =================

Weighted Average Shares Used in Computation                    9,678,268          9,233,823           9,678,268           9,678,268
                                                         ================   ================    ================   =================
</TABLE>



                                     4
                        See notes to financial statements


<PAGE>
                   VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARY

                      CONSOLIDATED STATEMENT OF CASH FLOWS

                                   (UNAUDITED)
<TABLE>
<CAPTION>

                                                                                                     Nine months ended
                                                                                            ------------------------------------
                                                                                                 July 27,           July 29,
                                                                                                  1996               1995
                                                                                            -----------------   ----------------
<S>                                                                                         <C>                 <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
            Net loss                                                                               ($910,301)       ($2,330,495)
            Adjustments to reconcile net loss to net cash from operating activities:
              Depreciation                                                                           448,590            317,772
              Amortization                                                                           105,819             68,553
              Loss on disposal of property and equipment                                               2,366              4,869
              Non cash imputed stock compensation                                                          0             (9,548)
                                                                                            -----------------   ----------------
                                                                                                    (353,526)        (1,948,849)

            Changes in assets and liabilities (net of effects of acquisition):
              (Increase) Decrease in accounts receivable                                            (947,393)        (1,170,282)
              (Increase) Decrease in inventory                                                        68,416            224,242
              (Increase) Decrease in other current assets                                            (44,914)            98,007
              (Increase) Decrease in other  assets                                                    48,114             44,685
              (Decrease) Increase in accounts payable                                                272,511            (73,448)
              (Decrease) Increase in accrued expenses                                                243,569           (240,809)   
              (Decrease) Increase in deposits                                                        227,169             38,979
                                                                                            -----------------   ----------------

CASH USED IN OPERATING ACTIVITIES                                                                   (486,054)        (3,027,475)
                                                                                            -----------------   ----------------

CASH FLOWS FROM INVESTING ACTIVITIES:
            Purchase of property, plant and equipment                                               (318,281)          (362,954)
            Proceeds from sale of fixed assets                                                        42,116              9,100
            Cash expended for acquisition                                                         (1,240,677)                 0
                                                                                            -----------------   ----------------
CASH USED IN INVESTING ACTIVITIES                                                                 (1,516,842)          (353,854)
                                                                                            -----------------   ----------------


CASH FLOWS FROM FINANCING ACTIVITIES:
            Proceeds from line of credit                                                             530,304            102,445
            Proceeds from debt                                                                     1,290,000                  0
            Principal payments of debt                                                              (553,123)          (330,585)
            Sale of common stock                                                                           0          4,315,208
            Repurchase of stock options                                                                    0            (96,750)
                                                                                            -----------------   ----------------
CASH PROVIDED BY FINANCING ACTIVITIES                                                              1,267,181          3,990,318
                                                                                            -----------------   ----------------

NET INCREASE (DECREASE) IN CASH                                                                     (735,715)           608,989

CASH - Beginning of period                                                                         1,543,260          1,019,709
                                                                                            -----------------   ----------------

CASH  - End of period                                                                               $807,545         $1,628,698
                                                                                            =================   ================

                                                                                                   
Cash paid for interest                                                                              $177,485           $188,055

                                                                                            =================   ================

</TABLE>
                                     5
                        See notes to financial statements
<PAGE>


                   VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARY

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                   (Unaudited)


1.       The accompanying  unaudited consolidated financial statements have been
         prepared in accordance with Form 10-Q  instructions  and in the opinion
         of  management  contain  all  adjustments  (consisting  of only  normal
         recurring accruals) necessary to present fairly the financial position,
         results of operations,  and cash flows for the periods  presented.  The
         results  have  been  determined  on the  basis  of  generally  accepted
         accounting  principles and practices applied consistently with the Form
         10-K for the year ended October 28, 1995.

         Certain information and footnote  disclosures  normally included in the
         financial  statements  presented in accordance with generally  accepted
         accounting  principles have been condensed or omitted. The accompanying
         consolidated  financial  statements  should be read in conjunction with
         the financial  statements and notes thereto  incorporated  by reference
         from the  Company's  Form 10-K and  Annual  Report  for the year  ended
         October 28, 1995.

2.       CONTINGENCIES

         A. Former Distributor
         In August 1994, an action was brought by a former distributor  alleging
         that  the  Company  breached  an  oral   distribution   arrangement  by
         terminating  its  relationship,  refusing to continue to supply it with
         the Company's products and by allowing another  distributor to sell the
         Company's  product  within its alleged  territory.  The  distributor is
         seeking monetary damages and injunctive relief. The Company has certain
         defenses  against  the claim  and  counterclaims  which it will  assert
         against the distributor at the appropriate time.

         B. Former Employees
         On March 1, 1996 the Company brought suits against two former employees
         alleging that they had breached their agreements with the Company.  The
         suits seek permanent  injunctive  relief and damages.  On April 1, 1996
         the  Company  was  granted  a  preliminary  injunction  by the  Vermont
         Superior Court  preventing them from pursuing  ventures  competitive to
         the  Company.  A future  hearing  will  address the  permanency  of the
         injunction.  Subsequently,  both defendants filed counterclaims against
         the Company seeking monetary damages. The Company has defenses to these
         counterclaims  arising out of its claims against the defendants that it
         will assert.





                                        6

<PAGE>



3.       ACQUISITION

         On May 1, 1996 the Company completed the acquisition of selected assets
         and  liabilities  of the Happy Ice  Corporation  in  Buffalo,  NY.  The
         general terms of the acquisition  were outlined in Form 8-K, under item
         2, filed on May 15, 1996. The  transaction was governed by an Asset and
         Purchase Agreement which was filed with Form 8-K.

         The following table summarizes the acquisition in financial terms:
<TABLE>
<CAPTION>
         <S>                                                                        <C>

         Purchase Price                                                             $1,450,000
         Acquisition Costs                                                              90,677
         Fair Value of Tangible and Identifiable Intangible Assets Acquired           (742,657)
         Liabilities Assumed                                                           340,324
         Goodwill                                                                   $1,138,344
</TABLE>
         Goodwill  is  amortized  over a 30 year term.  Identifiable  intangible
         assets  consist of customer  lists valued at $252,929 and are amortized
         over 3 years.

         The assets  purchased had been used by Happy Ice to  distribute  spring
         water and  ancillary  products in the Buffalo  and  Rochester  areas of
         Western New York.  The  Company  plans to continue to use the assets to
         distribute  its Vermont  Pure  Spring  Water brand to homes and offices
         throughout the region. On August 8, 1996 the Company commenced changing
         the water  distributed  in that area  from the  Happy to  Vermont  Pure
         brand.  Sales of Happy Spring Water for 1995 were $2.1  million.  Sales
         attributable  to the acquired  division for the quarter were  $543,181.
         Liabilities  assumed in the acquisition  included  accounts payable and
         customer deposits. Additionally, the Company entered into agreements at
         the date of  purchase to assume  leases  from the seller  with  various
         terms  for  buildings  and  equipment  used  in the  normal  course  of
         business.

 4.         LONG TERM DEBT

         On April 26, 1996, the Company  entered into a note with the Chittenden
         Bank to borrow up to $1,250,000  to purchase  assets from the Happy Ice
         Corporation . The note requires monthly  principal  payments of $10,420
         plus  accrued  interest at the prime rate plus 1.75% per annum with the
         balance of $875,000 due on May 1, 1999. The Company borrowed $1,150,000
         on the note on May 1, 1996 and  expects  to  borrow  the  balance  at a
         future date. In addition, the Company entered into three notes with the
         seller, one for $100,000 due in full on June 30, 1996 with no interest,
         a second for  $200,000,  at 8% annual  interest,  with equal  principal
         payments due on May 1, 1997-2000, and a third for up to $200,000 (based
         on the  performance of the acquired  assets) due in full on May 1, 1999
         with accrued  interest at 8% per annum.  As of September  10, 1996 only
         $50,000 of the note due to the seller on June 30 had been paid  because
         certain  contingencies,  as stated in the Asset and Purchase  Agreement
         had not yet been met.

                                        7

<PAGE>




5.       STOCK OPTIONS

         During the current fiscal year,  the company has granted  225,000 stock
         options to officers and directors,  155,000 under the 1993  Performance
         Equity Plan and 70,000  outside the plan.  These options were issued at
         the  market  price  on the  date of  grant  and  have  various  vesting
         schedules  ranging from 1996 through  1999.  No other options have been
         granted during the year.

6.       INCOME/(LOSS) PER SHARE

         Income/(Loss)  per  share is based on the  weighted  average  of common
         shares and dilutive  common share  equivalents  outstanding  during the
         respective period.































                                        8

<PAGE>

PART I - Item 2

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following  discussion and analysis  should be read in  conjunction  with the
financial  statements  and notes thereto as filed in the Company's Form 10-K for
the year ended October 28, 1995.  Reference is also made to the  Company's  Form
8-K filed May 15, 1996.

                              Results of Operations

Sales  for the  first  nine  months  of 1996 were  $8,410,563,  an  increase  of
$2,389,987 or 40%, over the  $6,020,576  reported for the same period last year.
Sales for the three month period  ended July 27, 1996  increased  $1,884,906  or
64%,  from  $2,940,536  to  $4,825,442.  Part  of  the  increase  in  sales  was
attributable to the  acquisition of a new home and office  delivery  business in
western  New York at the  beginning  of the  quarter.  Total  sales  for the new
division for the quarter were $543,181.  Excluding these sales,  the increase in
sales for the year to date and  quarter in 1996 over the prior year were 31% and
46%,  respectively.  In  addition  to the  acquisition,  the  Company  has  been
successful  in  expanding  home and office  distribution  to new  markets in New
England  through  outside  distributors.  Otherwise,  the  increase in sales was
attributable to greater consumer awareness in existing core markets, development
of a secondary label, and expansion into new markets with retail- size products.

For the first nine months,  Cost of Goods Sold increased from $3,588,450 in 1995
to $4,421,337 in 1996 resulting in gross margins of $2,432,126, or 40% of sales,
and $3,989,226,  or 47% of sales for the respective periods.  Cost of goods sold
for the  third  quarter  of 1996  compared  to the  same  period a year ago were
$2,303,620 and $1,738,750,  respectively, and gross profit was $2,521,822 or 52%
of sales and  $1,201,786 or 41% of sales,  respectively.  The increases in gross
profit of $1,557,100 and $1,320,036 are due to increased volume which lowers the
per  unit  production  cost  of  the  product  and  lower  raw  material  costs,
specifically  for PETE  bottles.  Although  the  Company  has  benefited  from a
considerable  decrease in raw material  pricing  over the last 9-12 months,  the
market  remains  volatile and the stability of these costs cannot be guaranteed.
Significant  price  fluctuations  in the future  could  result in  corresponding
positive or negative effects on cost of goods sold and gross margin.

For the nine month  period  ended July 27,  1996  compared to the same period in
1995, total operating

                                        9

<PAGE>



expenses were $4,781,894 and $4,601,335,  respectively, an increase of $180,559,
or 4%. For the three month  periods  ending the same times,  operating  expenses
were $2,149,149 and $1,590,684,  respectively,  an increase of $558,465, or 35%.
Exclusive of the  acquisition  made in the  quarter,  total  operating  expenses
decreased  by 7% for the  year and  increased  by 4% for the  quarter.  Selling,
general and  administrative  expenses  increased  by $484,861 for the first nine
months and increased  $483,817,  or 56%, for the third quarter.  The increase in
these costs were due to the  operation  of the new division in western New York.
In  addition  to  ongoing  selling  and  administration   expenses,  there  were
additional  startup  and  conversion  costs  for  the  organization  of the  new
division.  Total selling,  general, and administrative  expenses associated with
this division were $492,065 for the quarter.  Exclusive of this amount, selling,
general,  and  administrative  expenses decreased by 1% for the year to date and
quarter,  respectively.  Advertising expenses decreased by $341,568, or 17%, for
the first nine months and  increased  $37,382,  or 5%, for the quarter.  Reduced
event  sponsorship  costs and media  costs  accounted  for the most  significant
portion  of the  decrease  for the year to date.  Promotional  costs  related to
increased  volume were  responsible  for  increased  costs for the quarter.  The
Company anticipates however,  that it will continue to spend significant amounts
in the future for  advertising  and  promotion as it continues to develop  brand
recognition and increase market penetration.

Loss from operations for the nine month period ended July 27, 1996 was $792,668,
as  compared  to  $2,169,209  for the same  period  last  year,  a  decrease  of
$1,376,541 or 63%. For the quarter,  the Company had a profit from operations of
$372,673  compared  to a loss of  $388,898  for the third  quarter  of 1995,  an
improvement  of $761,571.  The profit for the quarter is  attributable  to a 64%
increase in sales  coupled with a decrease in packaging and  advertising  costs.
The profit for the quarter and loss for the year to date are a reflection of the
seasonality of the business. To become profitable for an entire year the Company
must continue to grow sales, especially in the traditionally lower volume winter
months.  To do this,  the Company plans to continue to create  greater  consumer
awareness and to find alternate distribution channels for its retail product and
expand its home and office  distribution which is a higher margin, less cyclical
business. No assurance can be given that this plan will be successful.

The Company's  net loss for the first nine months of 1996 was $910,301  compared
to  $2,330,495  for the same period last year, an  improvement  of $1,420,194 or
61%.  The net income for the three  months  ending  July 27,  1996 was  $305,687
compared  to a loss  of  $423,342  for  the  comparable  period  last  year,  an
improvement of $729,029. Net interest expense decreased for the nine months from
a year earlier as a result of decreased  borrowing to fund operations  through a
bank line of credit and lower borrowing rates and an increase in interest income
because of higher investment yields.  Interest expense increased for the quarter
as a result of the increased debt  associated  with the  acquisition  during the
quarter.


                         Liquidity and Capital Resources

     As of July 27, 1996, the Company had working  capital of $590,260  compared
to  $1,847,309  at the end of its fiscal year on October 28, 1995.  Largely as a
result of the  reduction  in the net loss for the nine  months  ending  July 27,
1996,  cash flow from  operations  showed a significant  improvement in the 1996
nine month  period as compared to the same period in 1995.  The net cash outflow
improved to $486,054 from $3,027,475 for those respective periods. The Company's
primary requirements for capital continue

                                       10

<PAGE>



to be for the  marketing  and  promotional  activities  needed to effect  market
penetration and expand sales and acquire  operating assets needed to accommodate
the growth of the business. These requirements will result in continued net cash
outflows until sales  increase  sufficiently  to offset the Company's  operating
costs.

The decrease in working  capital of $1,257,049  reflects the use of cash to fund
the operating loss and purchase  equipment as well as short term  classification
of scheduled debt repayment. Specifically, working capital needs for the current
quarter were required to cover  receivables  increases driven by the increase in
sales and to  purchase  and  re-start  the new  division.  On July 27,  1996 the
Company had borrowed  $530,304 on its line of credit.  The maximum  available to
borrow  as of that date was  $902,690,  based on the  level of  receivables  and
inventory.  The Company pays interest on any outstanding  principal at the prime
rate as  published  in the Wall Street  Journal  plus 1.75%,  which is currently
10.00% per annum. The loan facility is secured by all the inventory, receivables
and intangible assets of the Company. It was renewed on April 26, 1996 under the
terms of the original  agreement  and expires  June 1, 1997.  The Company made a
commitment to borrow up to $1,250,000 to make the  acquisition  of the assets of
the spring water  division of the Happy Ice  Corporation in Western New York. As
of September 10, 1996, the Company had drawn down $1,200,000 from this loan. The
note  matures May 1, 1999 and  requires  principal  payments of $10,420 a month,
plus accrued  interest at the prime rate plus 1.75% per annum,  with the balance
of $875,000 due on the date of maturity.  It is secured by substantially  all of
the acquired  assets as well as the collateral for the line of credit  discussed
above.  The total  purchase  price of the business under the agreement was up to
$1,650,000,  a certain  portion of which is contingent on the performance of the
acquired assets. The balance of the purchase price was financed through notes to
the Happy Ice Corporation, one for $100,000 due in full on June 30, 1996 with no
interest,  a second for $200,000,  at 8% annual  interest,  with equal principal
payments due on May 1,  1997-2000,  and a third for up to $200,000 (based on the
performance  of the  acquired  assets)  due in full on May 1, 1999 with  accrued
interest at 8% per annum.  As of September 10, 1996 only $50,000 of the note due
to the seller on June 30 had been paid because certain contingencies,  as stated
in the Asset and Purchase Agreement had not yet been met

The Company  anticipates  that it has adequate  working capital for at least the
next year. Although the Company has reduced its cash usage considerably over the
last year, it may become necessary for it to seek additional  sources of working
capital later in 1996. If this is the case, no assurances  can be given that the
Company will find a source to provide  additional  working  capital  under terms
acceptable to the Company.

                                       11

<PAGE>



PART II - Other Information

Item 1 - Legal Proceedings

         None

Item 2 - Changes in Securities

         None

Item 3 - Defaults upon Senior Securities

         None

Item 4 - Submission of Matters to a Vote of Security Holders

         None

Item 5 - Other Information

         None

Item 6 - Exhibits and Reports on Form 8-K

         On May 15,  1996,  the  Company  filed a report on Form 8-K to  report,
         under  Item 2, the  acquisition  of  certain  assets  of the  Happy Ice
         Corporation in Buffalo, New York.


                                       12

<PAGE>


                                    SIGNATURE


Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  Registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.




Dated:            September 10, 1996
                  Randolph, Vermont



                           VERMONT PURE HOLDINGS, LTD.




                                    By: Bruce S. MacDonald
                                    -----------------------
                                    Bruce S. MacDonald
                                    Vice President, Chief Financial Officer
                                   (Principal Accounting Officer and Principal
                                    Financial Officer)

                                       13


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<NAME>                        VERMONT PURE HOLDINGS LTD
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