VERMONT PURE HOLDINGS LTD
10KSB, 1997-01-24
GROCERIES & RELATED PRODUCTS
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                    SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C. 20549

                              FORM 10-KSB


(Mark One)
[X]  Annual report  pursuant to Section 13 or 15(d) of the  Securities  Exchange
     Act of 1934 (fee required) for the fiscal year ended October 26, 1996
      or
[    ]  Transition  report  pursuant  to Section  13 or 15(d) of the  Securities
     Exchange  Act of 1934 (no fee  required)  For the  transition  period  from
     ___________ to ___________

                        Commission File Number 0-25686

                          VERMONT PURE HOLDINGS, LTD.
                         ----------------------------
               (Exact name of small business issuer in its charter)


              Delaware                                     06-1325376
- - - - -----------------------------------              ------------------------------
   (State or other jurisdiction of               I.R.S. Employer Identification
    incorporation or organization                           Number

     P.O. Box C, Route 66, Catamount Industrial Park, Randolph, Vermont 05060
     ------------------------------------------------------------------------
          (Address of principal executive offices and zip code)

          Issuer's telephone number, including area code: (802) 728-3600

Securities registered pursuant to Section 12(b) of the Act:

         None

Securities registered pursuant to Section 12(g) of the Act:

         Common Stock, par value $.001 per share
                       (Title of Class)

Check  whether  the Issuer:  (1) has filed all  reports  required to be filed by
Section 13 or 15(d) of the Securities  Exchange Act of 1934 during the preceding
12 months (or for such shorter  period that the  registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past
90 days. Yes [X] No [ ]

Check if no disclosure of delinquent  filers  pursuant to Item 405 of Regulation
S-B is contained herein, and no disclosure will be contained, to the best of the
Issuer's knowledge,  in definitive proxy or information statements  incorporated
by  reference  in Part III of this  Form  10-KSB or any  amendment  to this Form
10-KSB. Yes [ ] No [X]

The Issuer's revenues for the most recent fiscal year were $11,878,829.

Based on the last  sale at the  close of  business  on  January  20,  1997,  the
aggregate  market value of the Issuer's common stock held by  non-affiliates  of
the Issuer was approximately $24,753,155.

The number of shares  outstanding of the Issuer's Common Stock, $.001 par value,
was 9,678,268 on January 20, 1997.

Transitional Small Business Disclosure Format (check one):  Yes [  ]  No [X]

Documents incorporated by reference: None.

                       Exhibit Index is located on page 25

<PAGE>
ITEM 1.           BUSINESS.

     The Company bottles, markets and distributes natural spring water under the
"Vermont Pure(TM)" and "Hidden Spring(R)" brands to the consumer,  natural foods
and  home/office  markets.  The Company  sells to the  consumer and natural food
markets primarily in the New England,  Mid-Atlantic and Mid-Western states while
it sells to the  home/office  market  primarily in Vermont and parts of Northern
New York, Massachusetts and New Hampshire.

Industry Background

     Bottled water has been the fastest growing segment of the beverage industry
for the last 10 years.  According to the May 1996  edition of "Bottled  Water in
the United  States," a study  prepared by the  Beverage  Marketing  Corporation,
total bottled water  consumption in the United States has more than tripled from
1983 to 1995. Annual  consumption  increased from 2.8 gallons per capita in 1980
to 11.0  gallons per capita in 1995,  and it is  projected to reach 14.2 gallons
per capita by the year 2000. Bottled water volume in the United States has grown
significantly,  increasing from the approximately 1.1 billion gallons in 1984 to
approximately  2.9 billion gallons in 1995; from  approximately  $1.3 billion in
sales in 1984 to over $3.3 billion in 1995.

     The  bottled  water  market may be divided  into two  distinct  categories:
non-sparkling  (still or non-carbonated  water) which accounts for approximately
80% of  bottled  water  sales and  sparkling  (carbonated)  which  accounts  for
approximately  20% of bottled water sales.  All of the Company's  natural spring
water products are in the non-sparkling category.

     The Company  believes that the development and continued  growth of bottled
water markets since the early 1980's is in reaction to growing public  awareness
of, and fears about, environmental pollution and of the effect on many municipal
water sources of lead, carcinogenic chemical by-products from over-chlorination,
toxic waste dumps,  landfills  and  bacterial  contamination.  In addition,  the
Company  believes  that  consumers  perceive  bottled  water  as a  healthy  and
refreshing beverage alternative to beer, liquor, wine, soft drinks, coffee, tea,
juices and juice products.  The Company  anticipates that sales of bottled water
will  continue to grow as increased  health and fitness  consciousness,  alcohol
moderation  and caffeine  and sodium  avoidance  continue to influence  consumer
choice.

Company Background

     The Company acquired the business of Vermont's Hidden Spring, Inc., a local
Vermont  bottled water company,  in July 1991. The assets included one spring on
1.7 acres of land, a 10,000  square foot office  facility and bottling  plant in
Randolph,   Vermont  and  the  "Vermont's   Hidden  Spring"  brand.   Since  the
acquisition,  the Company acquired  additional springs on approximately 65 acres
of land and built a second  office,  bottling and  warehouse  facility of 32,000
square feet in Randolph, Vermont.

     Immediately  after the  acquisition  of the  business of  Vermont's  Hidden
Spring,  Inc.,  the  Company  developed  a new brand  under the label,  "Vermont
Pure(TM)." The "Vermont Pure(TM)" brand is positioned as a premium brand for the
general consumer market with a wide  distribution in  supermarkets,  convenience
stores and other consumer  outlets.  The Company has focused on distributing the
"Vermont Pure(TM)" brand in the New England and Mid-Atlantic regions since 1991,
and more  recently the Company has expanded its  distribution  into the Northern
Virginia  -  Washington,   D.C.  -  Baltimore   metropolitan  and  the  Northern
Mid-Western markets.

     The Company  retained its original  product  tradename,  "Vermont's  Hidden
Spring,"  and  subsequently  modified  it  to  "Hidden  Spring(R)"  The  Company
currently  uses this brand name for spring bottled water marketed to the natural
food market.

     Because the home/office bottled water distribution industry is a fragmented
yet solid part of the bottled water market and generates  margins and cash flows
that compare  favorably with consumer bottled water,  since the mid-1990's,  the
Company  has sought to expand  home/office  distribution  in its home  market of
Vermont and more  recently  developed  and  expanded a share of the Northern New
York,  Massachusetts  and New Hampshire  home/office  markets.  In May 1996, the
Company  through  its  wholly  owned  subsidiary,   Vermont  Pure  Springs  Inc.
("Springs"),  purchased certain assets of the spring water division of Happy Ice
Corporation ("HIC") used in the bottling,  sale and distribution of spring water
in three and five gallon bottles, the rental of water coolers and coffee


                                        2
<PAGE>
dispensers and sale of coffee, tea and hot beverage supplies for home and office
customers. In addition,  Springs assumed a lease for a distribution warehouse in
Buffalo,  New York.  The market and  distribution  area for these products is in
Buffalo, Syracuse, Rochester and Western New York.

Description of Water Sources

     The  primary  sources of the natural  spring  water used by the Company are
springs located on the Company's  properties in Randolph,  Vermont.  The springs
are in the Green Mountain Range,  just east of the  gradational  contact between
the Waits River Formation and Gile Mountain Formation.

     Percolation  through the earth's  surface is Nature's best filter of water.
The Company believes that the exceptionally  long percolation  period of natural
spring water in the central Vermont area and in particular its springs assures a
high level of purity. Moreover, the long percolation period permits the water to
become mineralized and Ph balanced. A report of Wagner, Heindel and Noyes, Inc.,
consulting  geologists,  in Burlington,  Vermont dated July 17, 1991,  states as
follows:

     Because  water from the Vermont  Pure Springs is  undoubtedly  a mixture of
     older waters and newer waters,  the  bracketed  ages for water issuing from
     the  springs  is  likely  to be 8 to 20  years.  The  dates  indicate  that
     groundwater   spends  a  substantial  amount  of  time  in  the  subsurface
     environment before discharging at the spring.

     Management  believes  that the age and extended  percolation  period of its
natural  spring water  provides the natural  spring water with certain  distinct
attributes: a purer water; noteworthy mineral characteristics including the fact
that the water is sodium  free and has a  naturally  balanced  Ph;  and a light,
refreshing  taste which  contrasts to the heavy  mineral  taste of some imported
waters.

     In addition to obtaining water from the springs it owns, the Company,  from
time to time,  obtains bulk  quantities  of water from natural  springs owned or
operated by non-affiliated entities. The Company currently has a supply contract
with one such  owner  under  which it may  obtain  natural  spring  water in the
quantities  it needs,  if and when  required.  All of such  springs are approved
sources for natural spring water.

     The Company is highly  dependent  on the  integrity  and  existence  of the
natural  springs  from which it obtains its spring  water.  Natural  occurrences
beyond the control of the Company such as drought,  earthquake,  a change in the
chemical or mineral  content or purity of the water or  environmental  pollution
may affect the amount and  quality of the water  emanating  from the springs the
Company uses. Any such  occurrence may have an adverse impact on the business of
the Company.

Products

     The Company's natural spring water is sold under the "Vermont Pure(TM)" and
"Hidden  Spring(R)"  brands and is packaged in various bottle sizes ranging from
12 ounces to 1.5 liters  and is sold in single  units and  plastic  rings of six
bottles,  depending on the market to which the product is targeted.  The Company
has recently  introduced a new bottle size of 750 ml  (approximately  25 ounces)
which  consumer  feedback  indicates is a preferred  container  size for bottled
water.  The  Company  uses a sports cap on most of its product  sizes.  Consumer
sizes are bottled in clear PET (polyethylene  terephthalate)  recyclable bottles
which  is  perceived  in  the  market  place  as a  high  quality  package.  The
home/office  natural  spring  water  products  are sold in three and six  gallon
bottles.  In  connection  with  the  home/office  accounts,   the  Company  also
distributes coffee, tea and other hot beverage products and related supplies.

Marketing

     The Company generally markets its "Vermont  Pure(TM)" products as "premium"
domestic   bottled  water   products.   A  premium   bottled  water  product  is
distinguished  from other available  bottled water products by being packaged in
small  portable  containers,  typically  PET  recyclable  bottles  and, by being
classified as a natural spring water by the FDA. The Company prices its "Vermont

                                        3
<PAGE>

Pure(TM)"  brand  competitive  to other  domestic  premium brands but lower than
imported premium water products.  The "Hidden Spring(R)"  products are similarly
packaged and marketed but specifically oriented to the natural food market.

     The Company markets its products by highlighting the unique characteristics
of the  Company's  water,  namely  a  natural  spring  source,  purity,  mineral
composition and desirable taste. The Company also uses the image of the State of
Vermont in its marketing  and brand  identification.  The Company  believes that
products  originating  from Vermont have the general  reputation for being pure,
wholesome,  trustworthy  and natural.  The State of Vermont  also is  nationally
recognized as an  environmentally  clean and health  conscious state with strict
regulations protecting its natural resources.

     The  Company's  premium  products are bottled in sleek,  clear  plastic PET
recyclable  bottles.  The Company believes that this is the "ultimate"  consumer
bottle package because it is clean, clear, light and recyclable and generally is
perceived by consumers to be upscale. The Company believes that the high quality
packaging of its products enhances their image as premium domestic bottled water
products.

     The Company has focused its marketing  and sales  activities in the eastern
and mid-western United States. The Company currently distributes its products in
the New England,  Mid-Atlantic and Northern  Mid-Western states and the Northern
Virginia -  Washington,  D.C. - Baltimore  metropolitan  area.  The Company also
distributes  its products in Arizona and,  through a distributor in Puerto Rico,
in the Caribbean.

     The  home/office  sales are generated and serviced using directly  operated
facilities,  Company employees and Company designated distributors.  The Company
generally  uses the  "Vermont  Pure(TM)"  brand for this  market  and  maintains
distribution routes in its various market areas.

         Slotting Fees

     For the Company to achieve  placement of its  consumer  products in certain
supermarket  chains and individual  supermarket  stores, it is necessary for the
Company to purchase shelf space by paying slotting fees. Typically,  supermarket
chains and  prominent  local  supermarkets  impose  these  charges as a one time
payment  before the products are permitted in the store or chain.  Slotting fees
are less frequently  imposed by other types of retail outlets such as individual
convenience stores and  delicatessens.  The fees are negotiated on an individual
basis. The charges represent a substantial  expense to the Company in advance of
any sales.  No assurance can be given that the Company will be able to negotiate
satisfactory  arrangements for shelf space or have the capital  necessary to pay
slotting fees in supermarkets  that would enhance its marketing and distribution
efforts. In addition, if the Company's products do not sell well in a particular
chain of stores or in a  particular  store,  the chain or store may  discontinue
stocking the Company's  products in which case the slotting fees previously paid
will not be  refunded.  Thus,  no  assurance  can be given  that the  payment of
slotting fees will guarantee  permanent shelf space or result in increased sales
or market share.

         Advertising and Promotion

     The Company  advertises its products primarily through television and radio
media.  In  connection  with this  advertising,  the Company uses point of sale,
in-store displays,  price promotions,  store coupons,  free-standing inserts and
cooperative  and trade  advertising.  The Company  also  actively  promotes  its
products through  sponsorship of various  organizations  and sporting events. In
each year from 1991 through 1995,  the "Vermont  Pure(TM)"  brand was designated
the official  water of the New York City  Marathon and in 1994 and 1995,  it was
designated the official water of the Boston Marathon. The Company terminated its
relationships  with the New York City and Boston  Marathons  in 1996.  In recent
years, the Company has also sponsored  professional  golf and tennis events,  as
well as major ski areas and sports arenas.

     During the winter of 1995 and 1996,  the  Company  participated  with Cabot
Creamery, the Vermont Ski Areas Association and the Vermont Department of Travel
& Tourism, to execute a joint television  advertising  campaign.  This strategic
pooling of advertising dollars delivered a cost-effective  media campaign in key
market areas. The association with picturesque  images of Vermont worked well to
enhance the awareness of the "Vermont Pure(TM)" roots in the Green Mountains.

                                        4
<PAGE>
The Company is similarly exploiting co-branding  opportunities.  During 1996 the
Company entered into an  arrangement  with Ben & Jerry's  Homemade, Incorporated
under  which  the  Company  would supply  its  Vermont Pure water for use in Ben
& Jerry's(R) All Natural Sorbets.  The "Vermont Pure(TM)" name is highlighted on
all Ben & Jerry's sorbet  packaging.  The Company believes that the relationship
proves  that the  quality  of its water  provides a "sales"  opportunity  to use
'Vermont Pure(TM)" as a value added ingredient in food manufacturing.

         Distribution

     The  Company  uses  independent   supermarket  food  brokers  and  beverage
distributors  for the distribution of its consumer  products.  Using brokers and
distributors is typical in the beverage  industry as an efficient use of capital
for maximum market penetration.  Food brokers promote food and beverage products
and  monitor  product   display  and  shelf  space   allocations  in  designated
supermarkets and are compensated on a commission  basis.  Beverage  distributors
purchase the products of many companies and then wholesale them to retail chains
or make bulk retail sales.  Brokers and distributors  generally have established
relationships  among local retail  outlets for beverage  products and facilitate
obtaining shelf space. Occasionally,  the Company sells its products directly to
grocery store chains.

     The  Company  has  distribution  agreements  for  the  distribution  of the
"Vermont  Pure(TM)" brand with The Coca- Cola Bottling Company of New York, Inc.
("KONY") for parts of New York  (including New York City),  northern New Jersey,
Connecticut, western Massachusetts, southern New Hampshire and southern Vermont;
The Coca-Cola  Bottling Company of Southeastern New England for Rhode Island and
for parts of eastern Connecticut; The Coca-Cola Bottling Company of Northern New
England  for  parts of New York,  northern  Vermont  and  Maine;  The  Coca-Cola
Bottling Company of Cape Cod for parts of eastern Massachusetts; L. Knife & Son,
Inc. for parts of eastern Massachusetts;  and Select Beverages  Incorporated,  a
Chicago  based  beverage  distributor  for a 14 state region in the  Mid-Western
states.  Under each of the  agreements,  the Company is  obligated to supply the
distributors  with  their  requirements  of  the  "Vermont  Pure(TM)"  brand  at
established  prices.  In  addition,  under the KONY  agreement,  the  Company is
obligated to participate in the creation and funding of various  advertising and
marketing programs (in addition to other Company programs) and pay slotting fees
of the retail  outlets  where KONY  determines  to sell the  "Vermont  Pure(TM)"
brands.  Each of the  agreements  is for a stated  term of between  one and five
years, but is terminable if either party does not fulfill certain obligations.

     The Company is constantly  evaluating  its  distribution  arrangements  and
plans to add  beverage  distributors  to increase  the size of its  distribution
network to achieve  greater market  penetration.  The Company also is seeking to
enter into  additional  regional and  national  distribution  arrangements  with
beverage  distributors  in  order  to be  able  to  promote  its  products  more
effectively as a national brand. No assurance can be given that the Company will
be able to create a  sufficiently  large network of  distributors  or enter into
national  distribution  arrangements  adequate to achieve market penetration and
market  share  necessary to create a national  brand of natural  spring water or
adequate sales to generate sufficient revenues to sustain its operations.

     The Company  employs a sales force to oversee its food broker and  beverage
distribution  network  and to act as  liaisons  between  the  food  brokers  and
beverage  distributors  and  the  Company  for  ordering  product,  facilitating
distribution  and  servicing  retail  outlets and  warehouse  operations.  Sales
personnel  actively  seek to expand the number of retail  outlets  carrying  the
Company's products,  seek additional food brokers and beverage  distributors and
generally implement the Company's marketing efforts.

     The Company  ships its consumer  product from its  bottling  facilities  in
Randolph,  Vermont by common carrier either  directly to beverage  distributors,
retail outlets or to authorized  warehouses for later  distribution  to beverage
distributors  and retail  outlets.  Storage is charged on a per pallet basis and
transportation costs vary according to the distance of the shipment. Home/office
product  distribution  is made from its  facilities  in  Randolph,  Vermont  and
Buffalo,  New York, as well as through  outside  distributors in the Long Island
and  northern  areas of New York  State and  Boston  and  northwestern  areas of
Massachusetts.


                                        5
<PAGE>

Contract Packaging

     The Company  performs  contract  packaging of its natural  spring water for
distributors of other brands of bottled water and grocery store chains for house
brands.  Contract packaging is very price competitive and typically is performed
under  short-term  agreements  usually of up to two years duration.  The Company
intends  to  actively  seek  opportunities  for  contract  packaging  because it
improves the utilization of the Company's natural resources and plant facilities
at minimal cost.

Supplies

     The Company does not  manufacture  any of the bottles or packaging in which
its  products  are sold.  The Company  purchases  all of its PET bottles and the
plastic caps used  thereon from major  plastic  bottle  vendors.  Because of the
intense  demand  for this  form of  bottle,  from time to time the  Company  has
experienced delays in obtaining an adequate number of bottles. Moreover, in 1994
and 1995, the market for plastic  bottles and corrugated  packaging was volatile
and had an adverse impact on the cost of goods sold at that time. In 1996, resin
prices  that  dictate  the cost of PET plastic  dropped  and  industry  capacity
increased.   Consequently,  the  Company's  cost  for  plastic  bottles  dropped
significantly.  During this period, the Company negotiated a three-year contract
with a new bottle supplier for all of its needs.  Purchase contracts,  including
the new bottle supply contract, that the Company has with its suppliers for many
of its raw materials are priced by reference to market  prices.  Notwithstanding
its contracts,  the Company may experience market  instability in respect of raw
material  supplies.  No assurance  can be given that the Company will be able to
obtain the  supplies it requires on a timely basis or at all or that the Company
will be able to obtain  them at prices  that  allow it to  maintain  the  profit
margin it has had in the past. Any raw material disruption or price increase may
result in an adverse  impact on the  financial  condition  and prospects for the
Company.

Seasonality

     The Company  experiences  some  seasonality in its sales and revenues.  The
period from June to September  represents the peak period for sales and revenues
due to increased consumption of beverages during the summer months.

Significant Customer

     Pursuant to the distribution  agreement with KONY, the Company sold natural
spring water  products to KONY which  represented  39% and 35% of the  Company's
total  sales in the fiscal  years ended  October 28, 1995 and October 26,  1996.
Moreover,  accounts  receivable  from KONY  represented 26% and 14% of the total
accounts  receivable  of the Company at October  28, 1995 and October 26,  1996,
respectively.

Competition

     Management believes that bottled natural spring water historically has been
a  regional  business  in the  United  States.  As a result  there are  numerous
operating  springs within the United States  producing a large number of branded
products which are offered in local supermarkets and other retail outlets in the
smaller consumer sizes and sold to the home and office markets in one gallon and
multiple  gallon  containers.  More recently,  national brands of natural spring
water have been developed.  Dominating the national market are Evian and Perrier
and a recent brand  introduction  by Dannon Spring Water.  Both Evian and Dannon
are  owned  by  Group  Danone,  Geneva,   Switzerland.   Additionally,   Perrier
distributes  regional brands,  such as Poland Spring,  Deer Park, Great Bear and
Ice  Mountain in the  Northeast,  Zepherhills  in Florida,  Ozarka and Utopia in
Texas,  and  Calestoga  and  Arrowhead in  California.  Perrier is a division of
Nestle. In addition,  there are many other strong regional brands, such as Naya,
Crystal Geyser and  Sparkletts.  The Pepsi-Cola  Company  distributes a brand of
bottled spring water under the Avalon label and is in the process of introducing
a drinking water under the Aquafina  trademark.  Many of the Company's  regional
and national  competitors are well  established  companies with recognized brand
names and  consumer  loyalty.  Moreover,  these  companies,  as  compared to the
Company,  have  substantially  greater financial  resources and have established
market positions,  proprietary  trademarks,  distribution  networks and bottling
facilities.  The Company also faces  competition  from the fast growing "private
label" and  contract  packaged  brands of natural  spring  water.  These  brands
compete on a low-price basis and often occupy premium shelf space because they

                                        6

<PAGE>

are retailer brands.  Additionally,  the Company faces competition from Canadian
spring  waters which price their product  aggressively  due to the exchange rate
differential between the Canadian and U.S. dollars.

     The home and office distribution business faces competitive challenges from
national  companies,  such as Culligan,  Perrier (Poland Spring,  Great Bear and
Deer Park), as well as Belmont  Springs  (Suntory  Group).  There are also local
well established bottled water operators that compete with the Company.

Trademarks

     The Company sells its natural  spring water  products  under the tradenames
"Vermont  Pure(TM)" Natural Spring Water" and "Hidden  Spring(R)." The Company's
labels which  include these  tradenames  are  registered  with the United States
Patent and Trademark Office.

Government Regulation

     The Federal Food and Drug Administration ("FDA") regulates bottled water as
a "food." Accordingly, the Company's bottled water must meet FDA requirements of
safety for human  consumption,  of processing  and  distribution  under sanitary
conditions  and of  production in  accordance  with the FDA "good  manufacturing
practices."  To assure  the  safety of bottled  water,  the FDA has  established
quality standards that address the substances that may be present in water which
may be  harmful to human  health as well as  substances  that  affect the smell,
color  and  taste  of  water.   These  quality  standards  also  require  public
notification  whenever the microbiological,  physical,  chemical or radiological
quality of bottled water falls below standard. The labels affixed to bottles and
other  packaging  of the water are  subject  to FDA  restrictions  on health and
nutritional  claims for foods  under the Fair  Packaging  and  Labeling  Act. In
addition all drinking water must meet Environmental  Protection Agency standards
established  under  the  Safe  Drinking  Water  Act  for  mineral  and  chemical
concentration and drinking water quality and treatment which are enforced by the
FDA.

     The  Company is subject to the food  labeling  regulations  required by the
Nutritional  Labeling and  Education  Act of 1990.  The  regulations,  which are
administered  by the  Secretary  of Health and Human  Services  through the FDA,
require all  companies  which offer food for sale and have annual gross sales of
more than $500,000,  including the Company,  to place uniform labels  disclosing
the amounts of  specified  nutrients  on all food  products  intended  for human
consumption and offered for sale. The act contains  exemptions and modifications
of labeling  requirements  for  certain  types of food  products,  such as those
served  in  restaurants  and  other  institutions,  bulk  foods,  foods in small
packages and foods containing  insignificant amounts of nutrients.  The act also
establishes  the  circumstances  in which  companies may place nutrient  content
claims or health  claims on labels.  The Company  believes it is in  substantial
compliance with these regulations.

     The Company is subject to  periodic,  unannounced  inspections  by the FDA.
Upon  inspection,  the  Company  must be in  compliance  with all aspects of the
quality standards and good  manufacturing  practices for bottled water, the Fair
Packaging  and  Labeling  Act,  and all other  applicable  regulations  that are
incorporated in the FDA quality standards.

     In May 1996,  new FDA  regulations  become  effective  which  redefine  the
standards  for the  identification  and  quality of bottled  water.  The Company
believes  that it  meets  the  current  regulations  of the FDA,  including  the
classification as spring water.

     The  Company  also must meet state  regulation  in a variety of areas.  The
Department  of Health of the  State of  Vermont  regulates  water  products  for
purity, safety and labeling claims. Bottled water sold in Vermont must originate
from an "approved  source."  The water  source must be  inspected  and the water
sampled,  analyzed and found to be of safe and wholesome quality.  The water and
the source of the water is subject to an annual "compliance  monitoring test" by
the  State of  Vermont.  In  addition  the  Company's  bottling  facilities  are
inspected by the Department of Health of the State of Vermont.

     The Company's  product labels are subject to state  regulation (in addition
to the federal  requirements)  in each state where the water  products are sold.
These regulations set standards for the information that must be provided

                                        7
<PAGE>

and the basis on which any therapeutic claims for water may be made. The Company
has received  approval for its "Vermont  Pure(TM)"  brand from 49 states and its
"Hidden Spring(R)" brand from 17 states.

     The bottled water industry has a comprehensive  program of self-regulation.
The Company is a member of the International Bottled Water Association ("IBWA").
As a member of the IBWA, the Company's  facilities are inspected  annually by an
independent laboratory,  the National Sanitation Foundation ("NSF"). Through the
unannounced NSF inspection,  IBWA members are evaluated on their compliance with
the FDA  regulations and the  association's  performance  requirements  which in
certain  respects are more stringent than those of the federal and various state
regulations.

     Nine states  currently  have  "bottle  bills"  requiring  manufacturers  or
distributors of carbonated beverages to collect on behalf of the state a deposit
of $.05 per package unit from the  consumer  and pay to the state an  additional
handling fee between $.02 and $.03 per package unit. Of these states,  currently
only Maine  applies the bottle  deposit to still  water and similar  products in
addition to carbonated  beverages.  There are  legislative  initiatives  in both
Vermont  and  Massachusetts  that  propose to extend the deposit  applicable  to
carbonated  beverages to bottled still water. If the "bottle bills" in these two
states are  amended,  it is expected to increase the cost of a gallon of bottled
water sold there by approximately  $.15. Any additional cost may have an adverse
impact on sales by the Company in these states or have a material adverse impact
on the financial results of the Company.

Employees

     The  Company  currently  has 74  full-time  employees  and  four  part-time
employees.  None of the employees belongs to a labor union. The Company believes
that its relations with its employees are good.


ITEM 2.           DESCRIPTION OF PROPERTY.

     The Company owns  office,  bottling and  warehouse  properties  and natural
springs in Randolph,  Vermont. The Company leases a 6,760 square foot office and
warehouse  facility  in Buffalo,  New York at an annual  rent of $44,616,  which
expires in October 2000 and a 2,500 square foot  warehouse  space in  Rochester,
New York at an annual  rent of $19,140  which  expires  July 1998.  See "Item 1.
Business  - Company  Background."  The  Company  also  rents on a month to month
basis,  approximately 250 square feet of office space in White Plains,  New York
at an annual  rent of  $20,640.  The  Company  also owns a spring  and  recharge
acreage in Sharon  Springs,  New York. The Company  currently does not intend to
use this spring.

     The Company rents warehouse space in different  locations from time to time
for  the  purpose  of  trans-shipment  of  its  bottled  water  products  to its
distributors and retailers. This space is rented on a per pallet basis.


ITEM 3.           LEGAL PROCEEDINGS.

     An action  entitled,  S&S Beverage  Distributors  v. Vermont Pure  Springs,
Inc.,  was commenced by the plaintiff,  S&S Beverage  Distributors  ("S&S"),  in
August 1994 in the Supreme Court of the State of New York, Suffolk County, Index
No.: 94-20978 (the "S&S Action").  S&S alleges that the Company breached an oral
distribution  arrangement by terminating its relationship  with S&S, refusing to
continue  to supply S&S with the  Company's  products  and by  allowing  another
distributor to sell the Company's product within its alleged  territory.  S&S is
seeking  monetary  damages  and  injunctive  relief.  The  Company  opposed  the
plaintiff's motion for a preliminary  injunction asserting that: (i) the Company
properly  terminated  its  relationship  with S&S;  (ii) S&S failed to  properly
distribute the Company's products and service the Company's customers; (iii) S&S
failed to meet volume targets;  (iv) S&S failed to make timely payment for goods
sold  and  delivered;  and (v) S&S had not  demonstrated  that it  would  suffer
irreparable harm if the injunction were not granted. In December 1994, the Court
denied S&S' motion for a  preliminary  injunction.  The Company has  received an
extension of its time to answer the complaint.  The Company has certain defenses
and counterclaims which it will assert against S&S at the appropriate time.


                                        8
<PAGE>

     In February 1996,  the Company  commenced an action  entitled  Vermont Pure
Springs, Inc. v. Robert Beattie and John Maguire in Orange Superior Court in the
State of Vermont.  The court  assigned the case Docket No.  S-33-2-96  Occv. The
Company alleged that the defendants,  who were former  employees of the Company,
breached  their  contractual  and  common  law  obligations   concerning  unfair
competition  and  preservation  of Company  trade  secrets.  The Company  sought
damages and  injunctive  relief.  On April 1, 1996,  the Orange  Superior  Court
entered a  preliminary  injunction  against both  defendants  prohibiting  their
participation in a competing  venture known as Montpelier  Springs or disclosing
any  confidential  information of the Company to a third party. The court denied
the Company's  request for a writ of attachment.  Defendant  Maguire has filed a
counterclaim and a third party complaint against the Company's president and the
Company  seeking  compensatory  damages  and  punitive  damages of not less than
$250,000  and  attorneys'  fees for alleged  breach of contract and unfair trade
competition.  Defendant  Beattie has filed a  counterclaim  seeking  unspecified
damages  and  attorneys'  fees.  The case is in the  discovery  phase  and it is
unclear  when it will  proceed to a trial on the merits.  The  Company  does not
believe  that the  counterclaims  have any  merit  and  intends  to  pursue  the
litigation and defend itself vigorously.

ITEM 4.           SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

     The Company held its annual meeting on September 6,  1996. The stockholders
elected Frank G. McDougall, Jr., Timothy G. Fallon, Robert C. Getchell, David R.
Preston,  Norman E.  Rickard,  Beat Schlagenhauf and Richard Worth as directors.
The following is a tabulation of the votes cast for and against and  abstentions
for each director:

                                                    Votes Cast
                                        ---------------------------
Name                                         For       Against      Abstentions
                                        ----------    ---------     -----------
Frank G. McDougall                       7,333,712      35,931           0
Timothy G. Fallon                        7,333,712      35,931           0
Robert C. Getchell                       7,333,712      35,931           0
David R. Preston                         7,333,712      35,931           0
Norman E. Rickard                        7,333,712      35,931           0
Beat Schlagenhauf                        7,333,712      35,931           0
Richard Worth                            7,333,712      35,931           0


                                     PART II

ITEM 5.           MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.

     The Common Stock is traded on the Nasdaq  SmallCap Market under the symbols
"VPUR".  The table below  indicates  the range of the high and low bid prices of
the Common  Stock as reported  by Nasdaq.  The  amounts  represent  inter-dealer
quotations without  adjustment for retail markups,  markdowns or commissions and
do not represent the prices of actual transactions.

                                                          High            Low
          Fiscal Year Ended October 28, 1995
             First Quarter ....................          3 1/4          2 7/16
             Second Quarter ...................          2 3/4          1 7/8
             Third Quarter ....................          2 1/2          1 13/16
             Fourth Quarter ...................          2 1/8          1 3/8

          Fiscal Year Ended October 26, 1996
             First Quarter.....................          1 15/16        1 1/2
             Second Quarter....................          2 1/8          1 1/2
             Third Quarter.....................          2 7/8          1 15/16
             Fourth Quarter....................          2 5/8          1 7/8

          Fiscal Year Ended October 26, 1997
             First Quarter (through January 20, 1997)    3              1 11/16

                                        9
<PAGE>




     The last  reported  sale price of the Common  Stock on the Nasdaq  SmallCap
Market on January 20, 1997 was $2.5625.

     The Company has 167 record owners of the Common Stock. The Company believes
that as of January 20, 1997, there were in excess of 1,500 beneficial holders of
the Common Stock.

     No dividends  have been  declared or paid to date on the  Company's  common
stock,  and  the  Company  does  not  anticipate  payment  of  dividends  in the
foreseeable  future.  The Company has adopted a policy of cash  preservation for
future use in the business.

Sales of Unregistered Securities

     During the past three years,  the Company has granted  options to employees
and consultants:  those which are currently outstanding are described under Item
10, Executive Compensation -- Employment Arrangements and -- Stock Options.


                                       10
<PAGE>

ITEM 6.    MANAGEMENT'S  DISCUSSION  AND ANALYSIS OF FINANCIAL  CONDITION AND
           RESULTS OF OPERATIONS.

Forward-Looking Statements

     When used in the Form 10-KSB and in future  filings by the Company with the
Securities  and Exchange  Commission,  the words or phrases "will likely result"
and "the Company  expects,"  "will  continue,"  "is  anticipated,"  "estimated,"
"project,"  or  "outlook"  or  similar  expressions  are  intended  to  identify
"forward-looking  statements"  within  the  meaning  of the  Private  Securities
Litigation  Reform Act of 1995.  The  Company  wishes to caution  readers not to
place undue reliance on any such forward-looking statements, each of which speak
only as of the date made.  Such  statements  are  subject  to certain  risks and
uncertainties  that  could  cause  actual  results  to  differ  materially  from
historical  earnings and those presently  anticipated or projected.  The Company
has no obligation to publicly  release the result of any revisions  which may be
made to any  forward-looking  statements to reflect anticipated or unanticipated
events or circumstances occurring after the date of such statements.

Results of Operations

         Year Ended October 26, 1996 Compared to Year Ended October 28, 1995

     Sales  for 1996 were  $11,878,829  compared  to  $8,517,470  for  1995,  an
increase of $3,361,359  or 39%.  Included in 1996 sales are  $1,060,072  for the
Company's  Western New York home and office  division  which was acquired in May
1996. Net of the acquired business, sales for 1996 were $10,818,757, an increase
of $2,301,287 or 27% over 1995. The increase in sales in consumer-size  products
is  attributed  to growth of the  Vermont  Pure  brand in its core  markets  and
development  of  secondary  labels to take  advantage  of  opportunities  in new
distribution  channels. The Company introduced its Hidden Spring(R) brand during
1996,  as well as  increased  its  private  label  volume  during  the year.  In
addition,  the Company substantially expanded the home and office segment of its
business by acquiring  the assets of HIC which  services  the  Buffalo/Rochester
area of New York, by establishing relationships with several new distributors to
deliver Vermont Pure outside its existing market area, and by continuing to grow
this business in the core distribution  areas of Vermont and New Hampshire.  The
home and office  delivery  segment was 22% and 14% of the Company's  total sales
for 1996 and 1995, respectively.

     Cost of goods sold for 1996 were $6,162,903,  or 52% of sales,  compared to
$5,070,207,  or 60% of sales,  for 1995. The decrease of cost of goods sold as a
percentage  of sales  compared to the prior year is due to decreases in the cost
of raw materials during the year, most notably plastic  bottles.  Bottle pricing
started to decline  mid-year and has continued to decline into early 1997. Lower
cost of goods  sold were  also the  result  of a higher  percentage  of home and
office  business  which  has  lower   manufacturing   and  distribution   costs.
Consequently,  the gross profit was higher in 1996 than in 1995,  at  $5,715,926
and $3,447,263, respectively.

     Total operating expenses increased from $6,050,662 in 1995 to $6,725,525 in
1996.  Of these  amounts,  selling,  general and  administrative  expenses  were
$3,440,264 and $4,234,104 for 1995 and 1996,  respectively.  The 23% increase in
selling,  general and administrative  expenses was due to the acquisition of the
Western  New  York  home  and  office  division  in May  1996.  If the  expenses
associated  with this  division  are  excluded  for 1996,  selling,  general and
administrative  expenses  would  have  been  $3,484,292  representing  only a 1%
increase  over the prior  year.  The small  increase in these  expenses  for the
Company's  pre-acquisition  business was the result of the Company's  program of
cost reduction and  containment  which it started in 1995.  Advertising  expense
decreased  $184,370 from  $2,532,697 in 1995 to $2,348,327 in 1996.  Included in
advertising expense are promotional expenses. In 1996, the Company increased its
promotional  expenses  over  those of 1995,  but for the same  period it reduced
advertising  expense through the elimination of several large event sponsorships
and termination of a significant contract for outdoor  advertising.  The Company
anticipates spending significant amounts on product promotion in the next fiscal
year to stay competitive in the marketplace and continue its sales growth trend.
Amortization  expense  increased  from  $91,404  to  $143,094  in 1995 and 1996,
respectively, as a result of the acquisition of the new home and office division
in Western  New York.  The  Company  had no stock  compensation  expense in 1996
compared to prior periods  because of its policy of granting  options only at or
greater than market price.


                                       11
<PAGE>

     Loss from  operations  was  $1,009,599  for 1996 compared to $2,603,399 for
1995.  Interest expense increased from $154,175 in 1995 to $196,630 in 1996. The
increase was a result of greater amounts  borrowed  during the period.  Interest
income  for cash  invested  did not fully  offset the  expense of the  increased
borrowings.  Miscellaneous  expenses  of $46,527  and  $61,102 in 1995 and 1996,
respectively,  were  mostly  attributable  to losses on the sale of assets.  The
decrease in the net loss from  $2,804,101  in 1995 to $1,267,331 in 1996 was the
result of increased sales and decreased manufacturing and operating costs. These
losses were due to a significant  level of fixed costs which, when combined with
variable costs, were not offset by sales of the Company's products. Based on the
weighted number of shares of Common Stock  outstanding of 9,678,268  during 1996
and 9,344,935 for 1995, the net loss per share was $.13 and $.30, respectively.

         Year Ended October 28, 1995 Compared to Year Ended October 29, 1994

     For fiscal  year 1995  compared  to fiscal year 1994,  sales  increased  by
$1,938,775 or  approximately  29% to $8,517,470 from  $6,578,695.  A significant
portion of the increase in sales over the previous  fiscal year is reflective of
changes in and additions to distribution channels for the Company's products and
greater  consumer  awareness.  An  increase  in sales  volume  of  consumer-size
products  accounted  for 22% of the sales  increase for fiscal year 1995.  Other
contributing factors to the increase in sales growth were an increase in average
selling  price and  strong  growth  in sales in the  Company's  home and  office
products.

     Cost of goods sold for fiscal year 1995 was $5,070,207, or 60% of sales, as
compared to  $3,776,680,  or 57% of sales for fiscal year 1994.  The increase in
cost of goods sold as a percentage of sales was due to a significant increase in
the cost of plastic bottles and corrugated  packaging  during the year. The cost
increases  were a result of supply  shortages  for  resins  used to  manufacture
bottles  and the  increases  affected  all  users of such  bottles.  Because  of
competitive  pressures  in the  marketplace,  the Company  could not recover the
increase in raw materials. By late in the year, prices had abated but not before
eroding  margins  significantly.   Gross  profits  for  fiscal  year  1995  were
$3,447,263 as compared to $2,802,015 for fiscal year 1994.

     For fiscal year 1995, total operating expenses were $6,050,662, or $814,404
less than total operating expenses for fiscal year 1994 of $6,865,066.  Selling,
general and  administrative  expenses  increased from  $3,254,649 in fiscal year
1994 to  $3,440,264 in fiscal year 1995.  Advertising  expenses  decreased  from
$2,612,684 in fiscal year 1994 to $2,532,697 in fiscal year 1995.  However,  the
Company  anticipates that it will continue to spend  significant  amounts in the
future for  advertising  and  promotion as it  continues  to develop  brand name
recognition  and  increase  market  penetration.  In  general,  as case  volumes
increase,  the  Company  expects  that total  operating  expenses  per case will
continue to decrease.  Non-cash imputed stock compensation decreased as a result
of retirement of options due to employee terminations, voluntary forfeiture, and
the  Company's   repurchase  of  outstanding   options.   The  effect  of  these
transactions  was a decrease in  expenses of $315,142  for fiscal year 1995 from
fiscal year 1994. The Company  incurred  $593,782 in nonrecurring  restructuring
charges in fiscal year 1994.

     Loss from  operations  for fiscal year 1995 was  $2,603,399  as compared to
$4,063,051 for fiscal year 1994, a decrease of $1,459,652.  The net loss for the
same  years  was  $2,804,101  and  $4,127,002,   respectively.  The  losses  are
attributable  to  the  continuing   high  level  of  expenses   associated  with
penetration of new markets and establishing brand  recognition.  The decrease of
losses from fiscal year 1994 to fiscal year 1995 was due to a reduction of these
expenses on a per case basis,  elimination of stock  compensation  costs and the
non-recurring  nature of  administrative  restructuring  charges in fiscal  year
1994. Based on a weighted  average number of shares of Common Stock  outstanding
during the year of 9,344,935  and 8,375,768 for fiscal year 1995 and fiscal year
1994, net loss per share was $.30 and $.49, respectively.

Liquidity and Capital Resources

     Since  inception,  the  Company has  financed  its  operations  principally
through the sale of equity securities in private and public offerings.  In 1991,
the  Company  sold  2,342,000  shares  of Common  Stock in a  private  placement
generating  gross proceeds of  $4,684,000.  In July and August 1992, the Company
sold a total of  1,150,000  shares of Common  Stock and  1,150,000  Common Stock
Purchase Warrants, generating gross proceeds of $5,750,000 in its initial public
offering.  On June 30, 1993, the Company sold an additional  1,140,018 shares of
Common Stock on the exercise of the outstanding public warrants generating gross
proceeds of $6,840,108. On January 13, 1995, the

                                       12
<PAGE>

     Company sold 1,600,000  shares of Common Stock in an unregistered  offering
for gross proceeds of  $4,400,000.  At October 26, 1996, the Company had working
capital of $318,641. This represents a decrease of $1,528,667 from the amount of
working  capital on October 28, 1995.  The Company  believes that this amount is
adequate to fund its current  day-to-day  operations  for at least the next year
because the Company  anticipates  that  revenues  will begin to cover  operating
expenses in the 1997 fiscal  year.  Although  the Company  believes  its working
capital and line of credit are adequate and revenues will cover  expenses in the
future, no assurance can be given that this will be the case.

     The Company has  obtained a line of credit from The  Chittenden  Bank which
permits it to borrow from time to time up to a maximum of $1,250,000 to fund its
operations until the expiration of the loan facility on June 1, 1997. At October
26, 1996, the Company had borrowed  $441,811 on its line of credit.  The maximum
available  to  borrow  as of that  date  was  $774,000,  based  on the  level of
receivables  and inventory and as of January 4, 1997,  the maximum  available to
borrow was $891,669.  The Company pays interest on any outstanding  principal at
the prime rate as published  in The Wall Street  Journal,  plus 1.75%,  which is
currently  10.00% per annum.  The loan facility is secured by all the inventory,
receivables and intangible assets of the Company.

     In May 1996,  the Company  through its wholly  owned  subsidiary,  Springs,
purchased  certain  assets  of the  spring  water  division  of HIC  used in the
bottling,  sale and  distribution  of  spring  water in  three  and five  gallon
bottles,  the rental of water coolers and coffee  dispensers and sale of coffee,
tea and hot beverage supplies for home and office customers.  Under the terms of
the purchase  agreement,  Springs  agreed to pay an aggregate  purchase of up to
$1,650,000,  and assumed the leases for a 6,760 square foot office and warehouse
facility in Buffalo, New York with a term until October 2000, at an annual lease
expense of $44,616 and a 2,500 square foot  warehouse  space in  Rochester,  New
York at an annual rent of $19,140, which expires July 1998.

     In connection with the acquisition of the HIC assets,  the Company borrowed
$1,250,000  under a term loan agreement with The Chittenden  Bank which was paid
to the seller.  This loan matures May 1, 1999 and requires principal payments of
$10,420 a month,  plus accrued interest at the prime rate, plus 1.75% per annum,
with the  balance  of  $875,000  due on the date of  maturity.  It is secured by
substantially  all of the acquired  assets of HIC, as well as the collateral for
the line of credit discussed above. The balance of the purchase price, $500,000,
was  financed by three notes  issued by Springs  payable to HIC.  Payment of the
principal due on these notes is contingent  on the  performance  of the acquired
assets as set  forth in the  purchase  agreement.  The first of the notes is for
$100,000, which was due in full on June 10, 1996, with no interest and was fully
paid.  The second of the notes is for $200,000 at 8% annual  interest with equal
principal payments due on May 1, 1997-2000. The third note is for up to $200,000
(based on the performance of the acquired assets) payable in full on May 1, 1999
with accrued interest at 8% per annum.

     In 1994, the Company  constructed a bottling facility in Randolph,  Vermont
at a cost of $2,565,000. The Company financed $1,400,000 with loans from several
institutional  lenders  and the  town of  Randolph,  Vermont  and  approximately
$187,000  with a loan from the prior owner of the land on which the facility was
built.  The  loan on the  land was paid in full in  October  1996.  Any  further
expansion of this facility,  including warehouse space, will be financed using a
combination of debt and working capital.

     The  Company  is  pursuing  an active  program  of  evaluating  acquisition
opportunities.  Although the Company  successfully  completed and has integrated
the HIC  assets it  acquired  in May 1996,  no  assurance  can be given that the
Company will be able to identify  any other  suitable  acquisition  opportunity,
successfully  consummate  it or  integrate  it in a  profitable  manner into the
existing  business of the  Company.  To complete any  acquisitions,  the Company
anticipates  using its capital  resources and obtaining  financing  from outside
sources. Except for the current loan facilities discussed above, the Company has
no other  current  arrangements  with  respect  to, or  sources  of,  additional
financing  for its business or future  plans.  Although the Company  believes it
will be able to obtain any required  financing,  there can be no assurance given
that financing will be available to the Company on acceptable terms or at all.

     Inflation  has not had a material  impact on the  Company's  operations  to
date.



                                       13
<PAGE>

ITEM 7.           FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

Index to Financial Statements.

         Financial Statements:                                             Page
                                                                           ----
               Report on Audit of Financial Statements....................  F-2

               Consolidated Balance Sheet.................................  F-3

               Consolidated Statement of Operations.......................  F-4

               Consolidated Statement of Changes in Stockholders' Equity..  F-5

               Consolidated Statement of Cash Flows.......................  F-6

               Notes to Consolidated Financial Statements.................  F-7

                                       14
<PAGE>



                         INDEPENDENT AUDITORS' REPORT

To the Board of Directors
Vermont Pure Holdings, Ltd.
Randolph, Vermont 05060


         We have audited the accompanying consolidated balance sheets of Vermont
Pure Holdings,  Ltd. and Subsidiary as of October 26, 1996 and October 28, 1995,
and the related  statements of operations,  changes in stockholders'  equity and
cash flows for the years ended  October 26,  1996,  October 28, 1995 and October
29, 1994.  These financial  statements are the  responsibility  of the Company's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

         We conducted our audits in accordance with generally  accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

         In our opinion,  the  financial  statements  referred to above  present
fairly, in all material respects, the consolidated financial position of Vermont
Pure Holdings,  Ltd. and Subsidiary as of October 26, 1996 and October 28, 1995,
and the  results of their  operations  and their cash flows for the years  ended
October 26,  1996,  October 28,  1995 and  October 29, 1994 in  conformity  with
generally accepted accounting principles.


                                                  \S\ FELDMAN RADIN & CO., P.C.
                                                  -----------------------------
                                                  Feldman Radin & Co., P.C.
                                                  Certified Public Accountants
New York, New York
December 13, 1996

                                       F-2

<PAGE>

                    VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARY

                             CONSOLIDATED BALANCE SHEET


<TABLE>
<CAPTION>
                                                                     October 26,    October 28,
                                                                        1996           1995
                                                                    ------------    -----------
                                       ASSETS
<S>                                                                 <C>             <C>
CURRENT ASSETS:
        Cash                                                         $   783,081    $1,543,260
        Accounts receivable                                            1,159,806       800,881
        Inventory                                                        783,156       949,570
        Other current assets                                             159,145       144,162
                                                                    ------------   -----------

           TOTAL CURRENT ASSETS                                        2,885,188     3,437,873
                                                                    ------------   -----------

PROPERTY AND EQUIPMENT - net of accumulated depreciation               5,536,185     5,659,191
                                                                    ------------   -----------


OTHER ASSETS:
       Intangible assets - net of accumulated amortization             1,317,082        68,900
       Others                                                            232,939       100,580
                                                                    ------------   -----------
                                                                       1,550,021       169,480
                                                                    ------------   -----------

                                                                      $9,971,394    $9,266,544
                                                                    ============   ===========

                              LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
        Accounts payable                                                $879,669      $622,147
        Customer deposits                                                421,137       154,160
        Accrued expenses                                                 446,507       382,791
        Line of credit                                                   441,811             0
        Current portion of long term debt                                197,239       210,216
        Current portion of obligations under capital lease               180,183       221,250
                                                                    ------------   -----------

            TOTAL CURRENT LIABILITIES                                  2,566,546     1,590,564

        Long term debt                                                 2,779,408     1,679,589
        Obligations under capital lease                                   98,945       202,565
                                                                    ------------   -----------

            TOTAL LIABILITIES                                          5,444,899     3,472,718
                                                                    ------------   -----------

STOCKHOLDERS' EQUITY:
       Common Stock - $.001 par value, authorized                          9,678         9,678
         20,000,000 shares, issued and outstanding 9,678,268 shares
         at October 26, 1996 and October 28, 1995
       Paid in capital                                                21,399,420    21,399,420
       Unearned compensation                                                   0             0
       Accumulated deficit                                           (16,882,603)  (15,615,272)
                                                                    ------------  ------------

            TOTAL STOCKHOLDERS' EQUITY                                 4,526,495     5,793,826
                                                                    ------------  ------------

                                                                    $  9,971,394    $9,266,544
                                                                    ============  ============
</TABLE>



                                         F-3
                          See notes to financial statements

<PAGE>



                        VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARY
                           CONSOLIDATED STATEMENT OF OPERATIONS



<TABLE>
<CAPTION>
                                                                                         Year ended
                                                                  ---------------------------------------------------------
                                                                    October 26,         October 28,         October 29,
                                                                       1996                1995                1994
                                                                  -----------------   -----------------   -----------------
<S>                                                               <C>                 <C>                 <C>

SALES                                                                $11,878,829          $8,517,470          $6,578,695

COST OF GOODS SOLD                                                     6,162,903           5,070,207           3,776,680
                                                                  -----------------   -----------------   -----------------

GROSS PROFIT                                                           5,715,926           3,447,263           2,802,015
                                                                  -----------------   -----------------   -----------------

OPERATING EXPENSES:
            Selling, general and administrative expense                4,234,104           3,440,264           3,254,649
            Advertising expenses                                       2,348,327           2,532,697           2,612,684
            Amortization                                                 143,094              91,404             102,512
            Non-cash imputed stock compensation                                0             (13,703)            301,439
            Restructuring Charges                                              0                   0             593,782
                                                                  -----------------   -----------------   -----------------

TOTAL OPERATING EXPENSES                                               6,725,525           6,050,662           6,865,066
                                                                  -----------------   -----------------   -----------------

(LOSS) FROM OPERATIONS                                                (1,009,599)         (2,603,399)         (4,063,051)
                                                                  -----------------   -----------------   -----------------

OTHER INCOME (EXPENSE):
            Interest - net                                              (196,630)           (154,175)           (121,268)
            Miscellaneous                                                (61,102)            (46,527)             57,317
                                                                  -----------------   -----------------   -----------------

TOTAL OTHER INCOME (EXPENSE)                                            (257,732)           (200,702)            (63,951)
                                                                  -----------------   -----------------   -----------------
NET (LOSS)                                                           ($1,267,331)        ($2,804,101)        ($4,127,002)
                                                                  =================   =================   =================

NET (LOSS) PER SHARE                                                      ($0.13)             ($0.30)             ($0.49)
                                                                  =================   =================   =================

Weighted Average Shares Used in Computation                            9,678,268           9,344,935           8,375,768
                                                                  =================   =================   =================


</TABLE>


                                             F-4
                              See notes to financial statements

<PAGE>



                         VERMONT PURE HOLDINGS, LTD AND SUBSIDIARY

                   Consolidated Statement of Changes in Stockholder Equity

<TABLE>
<CAPTION>
                                                 Common Stock            Paid in        Unearned        Accumulated
                                          ----------------------------
                                             Shares      Par Value       Capital      Compensation        Deficit         Total
                                          ------------------------------------------------------------------------------------------
<S>                                          <C>            <C>        <C>            <C>              <C>             <C>
Balance, October 30, 1993                     8,373,268     $8,373     $18,099,211    ($1,207,180)     ($8,684,169)    $8,216,235

Sale of Common Stock                              5,000          5           9,995           -                -            10,000

Options Issued for Future Services                 -          -            114,000       (114,000)            -                 0

Retirement of Options                              -          -           (376,000)       376,000             -                 0

Amortization of Defered Compensation               -          -               -           301,439             -           301,439

Net Loss                                           -          -               -              -          (4,127,002)    (4,127,002)

                                          ------------------------------------------------------------------------------------------
Balance, October 29, 1994                     8,378,268      8,378      17,847,206       (643,741)     (12,811,171)     4,400,672

Retirement of Common Stock                     (300,000)      (300)            300           -                -                 0

Sale of Common Stock                          1,600,000      1,600       4,298,607           -                -         4,300,207

Retirement of Options                              -          -           (746,693)       543,724             -          (202,969)

Amortization of Defered Compensation               -          -               -           100,017             -           100,017

Net Loss                                           -          -               -                 -        2,804,101)    (2,804,101)

                                          ------------------------------------------------------------------------------------------
Balance, October 28, 1995                     9,678,268      9,678      21,399,420              0      (15,615,272)     5,793,826

Net Loss                                           -          -               -              -          (1,267,331)    (1,267,331)

                                          ------------------------------------------------------------------------------------------
Balance, October 26, 1996                     9,678,268     $9,678     $21,399,420             $0     ($16,882,603)    $4,526,495
                                          ==========================================================================================


</TABLE>



                                          F-5
                             See notes to financial statements
<PAGE>

                              VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARY

                                  CONSOLIDATED STATEMENT OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                                                          Year ended
                                                                                          -----------------------------------------
                                                                                           October 26,    October 28,   October 29,
                                                                                              1996           1995          1994
                                                                                          ------------   ------------   -----------
<S>                                                                                       <C>            <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
            Net (loss)                                                                     ($1,267,331)   ($2,804,101)  ($4,127,002)
            Adjustments to reconcile net loss to net cash provided by operating activities:
              Depreciation                                                                     633,283        525,525       392,153
              Amortization                                                                     143,094         91,404       102,921
              (Gain) loss on disposal of property and equipment                                 67,421         25,800       (24,984)
              Non cash imputed stock compensation                                                    0        (13,703)      301,439
                                                                                           ------------   ------------   -----------
                                                                                              (423,533)    (2,175,075)   (3,355,473)

            Changes in assets and liabilities (net of effects of acquisition):
              (Increase) Decrease in accounts receivable                                      (132,694)      (582,663)      345,161
              (Increase) Decrease in inventory                                                 189,916        510,365      (749,239)
              (Increase) Decrease in other current assets                                      (14,983)        47,606        86,304
              (Increase) Decrease in other  assets                                            (132,363)        44,685        20,486
              (Decrease) Increase in accounts payable                                          176,959       (222,515)     (421,820)
              (Decrease) Increase in customer deposits                                          57,253         48,700        40,349
              (Decrease) Increase in accrued expenses                                           54,459       (419,263)      706,542
                                                                                           -------------   -----------   -----------

CASH USED IN OPERATING ACTIVITIES                                                             (224,986)    (2,748,160)   (3,327,690)
                                                                                           -------------   -----------   -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
            Purchase of property, plant and equipment                                         (453,392)      (492,887)    2,332,071)
            Proceeds from sale of fixed assets                                                 230,264         21,894        87,145
            Cash expended for acquisition                                                   (1,340,677)          -             -
                                                                                           -------------   -----------   -----------
CASH USED IN INVESTING ACTIVITIES                                                           (1,563,805)      (470,993)   (2,244,926)
                                                                                           -------------   -----------   -----------


CASH FLOWS FROM FINANCING ACTIVITIES
            Proceeds (Paydown) of line of credit                                               441,811        (21,400)       21,400
            Proceeds from debt                                                               1,390,000           -        1,400,000
            Payment of long term debt                                                         (523,991)      (105,376)     (413,071)
            Payment of capital lease obligations                                              (279,208)      (341,479)     (311,984)
            Sale of common stock                                                                     0      4,315,209        10,000
            Repurchase of stock options                                                              0       (104,250)         -
                                                                                           ------------   ------------   -----------
CASH PROVIDED BY FINANCING ACTIVITIES                                                        1,028,612      3,742,704       706,345
                                                                                           ------------   ------------   -----------

NET INCREASE (DECREASE) IN CASH                                                               (760,179)       523,551    (4,866,271)

CASH - Beginning of period                                                                   1,543,260      1,019,709     5,885,980
                                                                                           ------------   ------------   -----------

CASH  - End of period                                                                       $  783,081     $1,543,260    $1,019,709
                                                                                           ============   ============   ===========



Cash paid for interest                                                                      $  272,456     $  239,210    $  199,238
                                                                                           ============   ============   ===========

NON-CASH FINANCING AND INVESTING ACTIVITIES:
            Equipment acquired under capital leases                                         $   94,627     $      -      $  177,563
                                                                                           ============   ============   ===========


</TABLE>

                                        F-6
                         See notes to financial statements

<PAGE>

                   VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARY

                          NOTES TO FINANCIAL STATEMENTS


1. BUSINESS OF THE COMPANY  

     Vermont Pure  Holdings,  Ltd.  (the  "Company") is engaged in the bottling,
marketing and  distribution of natural spring water obtained from  Company-owned
properties in Randolph,  Vermont.  The Company's products are sold predominately
in the New England,  Mid-Atlantic  and  Mid-Western  states,  Arizona and Puerto
Rico, through a network of independent beverage distributors.

2. SIGNIFICANT ACCOUNTING POLICIES

               a. Basis of Presentation - The consolidated  financial statements
          include the accounts of the Company and its  subsidiary,  Vermont Pure
          Springs,  Inc. The Company's subsidiary is wholly-owned.  All material
          intercompany profits, transactions, and balances have been eliminated.

               b. Fiscal Year-The  Company  operates on a "52-53 week" reporting
          year. All the years presented are 52 week periods.

               c. Cash  Equivalents  - The Company  considers  all highly liquid
          temporary cash investments,  with an original maturity of three months
          or less when purchased, to be cash equivalents.

               d. Accounts Receivable - Accounts receivable are presented net of
          allowance  for  doubtful  accounts.  The  allowance  was  $191,079 and
          $119,000 at October 26, 1996, and October 28, 1995. Amounts charged to
          expense were  $123,667,  $122,000  and $83,000  during the years ended
          October 26, 1996, October 28, 1995 and October 29, 1994.

               e. Inventories - Inventories  consist  primarily of the packaging
          material,  labor and overhead content of the Company's products.  Such
          inventories  are stated at the lower of cost or market  using  average
          costing.

               f.  Property and Equipment - Property and equipment are stated at
          cost.  Depreciation is calculated using the straight-line  method over
          the  estimated  useful lives of the assets,  which range from three to
          ten years for equipment, and from ten to forty years for buildings and
          improvements.

                                       F-7

<PAGE>




               g. Intangible  Assets - Goodwill  recorded in connection with the
          July 1991  acquisition of Vermont's  Hidden Spring,  Inc. is amortized
          using the straight-line  method over five years.  Goodwill recorded in
          connection  with the May, 1996  acquisition  of the Happy Spring Water
          Company,   which   totaled   $1,138,344,   is   amortized   using  the
          straight-line method over thirty years. Identifiable intangible assets
          acquired in the Happy acquisition  consist of customer lists valued at
          $252,929 and are amortized over three years.  Amortization of goodwill
          was $143,094, $91,404 and $102,512 for each of the years ended October
          26,  1996,  October  28,  1995 and  October  29,  1994,  respectively.
          Accumulated amortization as of October 26, 1996 was $581,565 and as of
          October 28, 1995 was $438,471.

               The  Company   assesses   the   recoverability   of  goodwill  by
          determining  whether the amortization of the goodwill balance over its
          remaining  life  can be  recovered  through  projected,  undiscounted,
          future cash flows of the acquirees.

               h.  Securities  Issued for  Services - The Company  accounts  for
          stock and options  issued for services by reference to the fair market
          value of the Company's  stock on the date of stock  issuance or option
          grant.  Compensation  expense is recorded for the fair market value of
          the  stock  issued,  or in the  case of  options,  for the  difference
          between  the stock's  fair  market  value on the date of grant and the
          option  exercise  price.  In the event that recipients are required to
          render  future  services  to obtain to full  rights in the  securities
          received,  the  compensation  expense  so  recorded  is  deferred  and
          amortized  as a charge to income over the period that such rights vest
          to the recipient.

               In  1995,  the  Financial   Accounting   Standards  Board  issued
          Statement of Financial  Accounting Standards No. 123 ("SFAS No. 123"),
          "Accounting  for  Stock  Based  Compensation".  SFAS No.  123  permits
          companies to choose to follow the  accounting  prescribed  by SFAS No.
          123 for securities  issued to employees,  or to continue to follow the
          accounting treatment prescribed by Accounting Principles Board Opinion
          No. 25 ("APB No. 25") along with the  additional  disclosure  required
          under SFAS No. 123 if the Company elects to continue to follow APB No.
          25. The Company will adopt SFAS No. 123 for fiscal 1997, however,  the
          Company has not yet  determined  the manner in which SFAS No. 123 will
          be adopted.  As such the Company  can not at this time  determine  the
          impact on its financial statements.

               i.  Loss  Per  Share - Loss per  share  is based on the  weighted
          average  number of common shares and dilutive  securities  outstanding
          during  the   periods,   after  giving   retroactive   effect  to  the
          recapitalization.

               j.   Slotting  Fees  -  Slotting  fees  are  paid  to  individual
          supermarkets and supermarket  chains to obtain initial shelf space for
          new products.  Fees vary from store to store,  however,  their payment
          does not  guarantee  that a company's  product will be carried for any
          definite  period of time.  The Company pays for such fees by issuing a
          check,  providing free goods or issuing  credits for  previously  sold
          goods.  The cost of the slotting  fees is valued at the amount of cash
          paid,  or the cost to the Company of the goods  provided in  exchange.
          The Company expenses slotting fees when the obligation is incurred.
                                      
                                      F-8
<PAGE>

               k. Income  Taxes - During the year ended  October 29,  1994,  the
          Company adopted Statement of ---- Financial  Accounting  Standards No.
          109,  "Accounting for Income Taxes" (SFAS 109).  Pursuant to SFAS 109,
          the Company  accounts  for income  taxes under the  liability  method.
          Under the  liability  method,  a deferred  tax asset or  liability  is
          determined  based upon the tax effect of the  differences  between the
          financial  statement  and tax  basis  of  assets  and  liabilities  as
          measured  by the  enacted  rates  which  will be in effect  when these
          differences  reverse.  The change in method of  accounting  for income
          taxes had no effect on the Company's  financial position or results of
          operations.

               l. Use of Estimates - The preparation of financial  statements in
          conformity  with generally  accepted  accounting  principals  requires
          management to make estimates and assumptions  that affect the reported
          amounts of assets and liabilities and disclosure of contingent  assets
          and  liabilities  at the  date  of the  financial  statements  and the
          reported amounts of revenues and expenses during the reporting period.
          Actual results could differ from those estimates.

               m. Fair Value of Financial Instruments - Effective March 31, 1996
          , the Company adopted Statement of Financial  Accounting Standards No.
          107, " Disclosures About Fair Value of Financial  Instruments",  which
          requires   disclosure  of  fair  value   information  about  financial
          instruments  whether  or not  recognized  in the  balance  sheet.  The
          carrying  amounts  reported  in the  balance  sheet  for  cash,  trade
          receivables,  accounts payable and accrued  expenses  approximate fair
          value based on the short-term maturity of these instruments.

3. PROPERTY AND EQUIPMENT

                                                   October 26,       October 28,
                                                      1996              1995
                                                 --------------    -------------
Land, buildings and improvements.............  $    3,268,842    $    3,308,529
Machinery and equipment......................       3,043,750         2,460,663
Equipment held under capital lease...........       1,039,905         1,140,099
                                                 --------------    -------------
                                                    7,352,497         6,909,291
Less accumulated depreciation................       1,816,312         1,250,100
                                                 --------------    -------------
                                               $    5,536,185    $    5,659,191
                                                 ================  =============

4.  ACQUISITION  

     On May 1, 1996 the Company completed the acquisition of selected assets and
liabilities of the Happy Ice  Corporation  in Buffalo,  NY. The general terms of
the acquisition  were outlined in Form 8-K, under Item 2, filed on May 15, 1996.
The transaction was governed by an Asset and Purchase  Agreement which was filed
with Form 8-K.


                                       F-9

<PAGE>



     The following table summarizes the acquisition in financial terms:

Purchase Price                                                       $1,450,000
Acquisition Costs                                                        90,677
Fair Value of Tangible and Identifiable Intangible Assets Accquired    (742,657)
Liabilities Assumed                                                     340,324
                                                                   -------------
Goodwill                                                             $1,138,344
                                                                   =============

     Goodwill is amortized over a 30 year term.  Identifiable  intangible assets
consist of customer lists valued at $252,929 and are amortized over 3 years.

     The assets purchased had been used by Happy Ice to distribute  spring water
and ancillary  products in the Buffalo and Rochester  areas of Western New York.
The Company plans to continue to use the assets to  distribute  its Vermont Pure
Spring Water brand to homes and offices throughout the region. On August 8, 1996
the Company commenced changing the water distributed in that area from the Happy
to Vermont  Pure brand.  Sales of Happy  Spring Water for 1995 were $2.1 million
(unaudited).  Sales  attributable  to the  acquired  division for the six months
subsequent  to the  acquisition  were  $1,060,072.  Liabilities  assumed  in the
acquisition  included accounts payable and customer deposits.  The seller may be
due  $200,000  under a note  contingent  upon the  acquired  business  achieving
certain financial performance levels from October,  1996 through October,  1998.
In the event that the acquired business should achieve these targets any amounts
ultimately due under this formula would be payable May, 1999, added to goodwill,
and amortized.  As of October 26, 1996, the acquired business was not performing
to levels that would result in additional liability.

     The following table summarizes pro forma consolidated results of operations
(unaudited)  of the  Company  and Happy  Spring  Water  Company  as  though  the
acquisition had been consummated at October 30, 1994. The pro forma amounts give
effect to the appropriate  adjustments for the fair value of assets acquired and
amortization  of goodwill,  depreciation  and the debt  incurred  and  resulting
interest expense.

                                                         Years Ended
                                                 October 26,        October 28,
                                                    1996               1995
                                                -------------     -------------

            Total Revenue                       $12,833,369        $10,651,622
            Net Loss                            $(1,334,155)       $(2,996,727)
            Net Loss per Share                  $     (0.14)       $     (0.32)
            Weighted Average Number of Shares     9,678,268          9,344,935

     The Company also entered into  agreements at the date of purchase to assume
leases from the seller with various terms for  buildings  and equipment  used in
the normal course of business.

                                       F-10

<PAGE>
5.       ACCRUED EXPENSES

                                              October 26,        October 28,
                                                 1996               1995
                                             ------------       ------------
Advertising and promotion................    $  266,565         $  234,732
Payroll and vacation.....................        76,054             52,599
Taxes....................................        21,799               --
Miscellaneous ...........................        82,089             95,460
                                             ------------       ------------
                                             $  446,507         $  382,791
                                             ============       ============

6. LINE OF CREDIT

     During the year ended October 29, 1994, the Company  entered into a line of
credit  agreement  with a  Vermont  bank  to  borrow  up to  $1,250,000  to fund
operations.  The line is  secured  by  inventory,  receivables,  and  intangible
assets.  This agreement was renewed in 1995 and again in 1996.  Availability  of
funds under this line is based on a formula dependent on a certain percentage of
allowable  receivables  and  inventories.  At October  26,  1996 the Company had
borrowed and had a maximum availability of approximately  $442,000 and $774,000,
respectively, on the credit line. A year earlier, the Company had no balance due
and a maximum  availability  of $915,000 on the same facility.  The Company pays
interest on any unpaid balances at prime plus 1.75%.  The line of credit expires
June 1,  1997 and is  secured  by all  tangible  and  intangible  assets  of the
Company.


7. OBLIGATIONS UNDER CAPITAL LEASES

     The Company  leases  certain  equipment  under capital  lease  arrangements
expiring  through May 1998.  Assets held under capital  leases are included with
property and equipment.

     The  following is a schedule of future  minimum  lease  payments  under the
capital leases and the present value of net minimum lease payments as of October
26, 1996:
              1997. . . . . . . . . .. . . . . . . . . . . . $202,133
              1998. . . . . . . . . .. . . . . . . . . . . .   67,243
              1999. . . . . . . . . . . . . . . . . . . . .    34,665
              2000. . . . . . . . . . . . . . . . . . . . .    22,570
              2001. . . . . . . . . . . . . . . . . . . . .     1,841
                                                             --------
              Total minimum lease payments                    328,452
              Less amount representing interest                49,324
                                                             --------
              Present value of minimum lease payments        $279,128
                                                             ========

8. LONG-TERM DEBT

     On April 26, 1996, the Company entered into a note with the Chittenden Bank
to borrow up to $1,250,000 to purchase  assets from the Happy Ice  Corporation .
The note requires monthly principal  payments of $10,420 plus  accrued  interest

                                       F-11

<PAGE>
at  the  prime  rate  plus  1.75% per annum with the balance of $875,000  due on
May 1, 1999.  The  Company  borrowed  $1,150,000  on the note on May 1, 1996 and
$50,000 on July 29, 1996 and $50,000 on  September  30, 1996.  In addition,  the
Company entered into notes with the seller, one for $100,000 due in full on June
30, 1996 with no interest,  and a second for  $200,000,  at 8% annual  interest,
with equal principal payments due on May 1, 1997-2000. The $100,000 loan payable
to the seller was paid in full with the proceeds borrowed from the bank.

     Full details of the Company's long term debt is as follows:
<TABLE>
<CAPTION>
                                                                    October 26, October 28,
                                                                       1996         1995
                                                                   ------------ -----------
<S>                                                               <C>          <C>
     Term loan, principal and interest at 8.00%, payable
       monthly through 2003 . . . . . . . . . . . . . .             $    ---   $  135,003
     Building loan, principal and interest at 9.0%, payable
        monthly through 2004 secured by the assets......              435,049     476,883
     Building loans, principal and interest at 5.5% payable
        monthly through 1999 secured by the assets......              388,622     430,856
     Mortgage on property acquired in October 1993, interest
       at 4.5%, with interest only  due through July 1996, then
       principal and interest due through 2000 secured by the
        property........................................              393,731     400,000
     Mortgage on property  acquired  in October  1993,
       interest  at 4.5%,  with interest only due through
       July 1996, then principal and interest due through
       2000 secured by the property. . . . . . . . . . .                 ---       91,653
     Mortgage on property acquired October 18, 1992, interest
       at 10%, principal and interest due in monthly payments
       of $752 through 2006 secured by the property.....               56,750      59,858
     Mortgage on property acquired in July 1993, bearing
       interest of 8%, secured by property. Monthly principal
       and interest payments totaling $2,277 are payable
       through September 1996, with the balance of principal
       due November 1996 secured by equipment...........                 ---      160,770
     Mortgage on property acquired October 1993, bearing
       interest at prime plus 2%, secured by property.  Monthly
       principal and interest payments totaling $1,154 are
       payable through October 2013.  . . . . . . . . . .             131,873     134,782
     Term loan, principal and interest at 10.25%, payable
        monthly through 2000 secured by equipment . . . .             119,525        ---
     Promissory note, without interest, payable through 1997            3,333        ---
     Mortgage on property  acquired  May 1996,  interest at 10%,
       principal  and interest due in monthly payments through
      1999 secured by all tangible and intangible assets  . . .     1,247,764        ---
     Promissory note, principal and interest due in four equal
       installments with interest rate at 8% through 2000,
       unsecured . . . . . . . . . . . . . . . . . . . .              200,000        ---
                                                                  -----------  ----------
                                                                    2,976,647   1,889,805
     Less current portion...............................              197,239     210,216
                                                                  -----------  ----------
                                                                   $2,779,408  $1,679,589
                                                                  =========== ===========
</TABLE>

                                      F-12
<PAGE>
     The loans are secured by various property and equipment  Annual  maturities
of long-term debt are as follows:

Year ending October 26, 1997..........................     $         197,239
Year ending October 25, 1998..........................               488,077
Year ending October 31, 1999..........................             1,377,301
Year ending October 30, 2000..........................               160,173
Year ending October 27, 2001 and
thereafter  . . . . . . . . . . . . . . . . . . . . .                753,857
                                                             ---------------
                                                           $       2,976,647
                                                             ===============

9. RECAPITALIZATION

     The Company held a special  meeting of stockholders on January 12, 1994, at
which  the  stockholders  approved  changes  to  the  Company's  Certificate  of
Incorporation.  As a result  of these  changes,  the  Class A Common  Stock  was
redesignated  the  "Common  Stock,"  each  share  of Class B  Common  Stock  was
converted into 1.5 shares of Common Stock,  the  authorized  number of shares of
Common  Stock was  increased  to  20,000,000  and a class of  500,000  shares of
Preferred Stock was authorized. This recapitalization is retroactively reflected
for all periods presented.

10. PRIVATE PLACEMENT

     In January 1995,  the Company  issued 1.6 million shares at $2.75 per share
of common stock in a private placement for net proceeds of $4,315,208.

11. STOCK OPTION PLAN

     The Company had  previously  adopted its 1991 Stock  Option Plan (the "1991
Plan") covering key employees,  directors,  consultants and  distributors of the
Company and its subsidiary.  The plan was for a maximum of 800,000 shares of the
Company's Class A Common Stock exercisable at $2.00 per share expiring September
2001.  The  options  under  this plan could  only be  granted  when the  Company
achieved certain profit levels.

                                      F-13

<PAGE>



     In February 1993, the Company issued  non-qualified  options under the 1991
Plan to  purchase  200,000  shares  at a price of  $2.00  per  share to  certain
employees  and a consulting  firm.  The options vest at the rate of 25% per year
commencing  November 1, 1993, and were  exercisable  until November 1, 1997. The
Company  recorded  deferred  compensation  expense  totaling  $750,000  for  the
difference  between the exercise  price and the market price of the stock on the
date of grant.  The  deferred  expense  was being  amortized  over the four year
vesting  period.  Subsequently,  all but 2,000 of the options  issued under this
plan  were  terminated  through  either  voluntary   surrender,   repurchase  or
forfeiture. The 1991 Plan was suspended during 1993.

12. PERFORMANCE EQUITY PLAN

     In  November  1993,  the  Company's  Board of  Directors  adopted  the 1993
Performance  Equity Plan (the "1993 Plan").  The plan authorizes the granting of
awards for up to 1,000,000  shares of common stock to key  employees,  officers,
directors  and  consultants.  Grants  can take the form of stock  options  (both
qualified and  non-qualified),  restricted stock awards,  deferred stock awards,
stock appreciation rights and other stock based awards.

     During the year  ended  October  29,  1994,  the  Company  granted  398,000
incentive  stock  options to employees  under this plan at exercise  prices from
$3.25 to $5.50 per share.

     Subsequently,  70,000 and 221,000  options were forfeited in 1994 and 1995,
respectively.  During the year ended 1995, the Company granted 235,082 incentive
options  to  employees  under this plan at prices  ranging  from $2.25 to $3.00.
During the year ended  1996,  205,000  options  were  granted  under the plan at
prices ranging from $1.75 - $2.50.

13. STOCK OPTIONS

     The following table  illustrates  the Company's stock option  issuances and
positions during the last three fiscal years:

                                                                  Exercise
                                                                  Price Per
                                                    Options         Share
                                                 ------------   ------------
Outstanding at October 30, 1993................    1,065,000      2.00-6.00
     Options granted to employees .............      328,000      3.25-5.50
     Options granted to directors (a)..........       70,000         2.25
     Options retired...........................     (152,000)        2.00
     Options exercised.........................       (5,000)        2.00
                                                 ------------   ------------
Outstanding at October 29, 1994................    1,306,000      2.00-6.00
     Options granted (b)                             592,375      2.25-3.13
     Options retired (c)                            (548,875)     2.00-5.50
                                                 ------------   ------------
Outstanding at October 28, 1995                    1,349,500     $2.25-6.00
      Options granted (e)                            435,000     $1.75-2.50
      Options retired                                (49,500)    $3.00-3.50
                                                  -----------   ------------
                                                   1,735,000     $1.75-6.00
                                                  ===========   ============

                                  F-14
<PAGE>

               a. During  September  1994,  the Company  issued an  aggregate of
          70,000 non-plan  options to outside members of the Board of Directors.
          The  options  vest on  September  1,  1994 and are  exercisable  until
          September 1, 1999 at an exercise price of $3.75 per share.

               b. The Company  granted a total of 592,375  options during fiscal
          1995.  Of this  amount,  400,000  were  granted to the  Company's  new
          president,  which  vest  over the  four  year  term of his  employment
          agreement.

               c. On January 13,  1995,  the Board of Directors  authorized  the
          Company to repurchase  and amend some of the options  issued under the
          1991 stock option plan, 1993 performance equity plan and other options
          issued  outside  the  plans.  All  repurchase   offers  were  accepted
          resulting  in the  retirement  of  493,500  outstanding  options.  The
          aggregate  cost to buy back these options was $104,250.  An additional
          30,000  options  were  retired  voluntarily  and  another  25,375 were
          forfeited through normal  terminations.  Since a significant amount of
          the options  retired  were  issued at below  market,  future  deferred
          compensation  costs  related to options  which had not yet vested were
          eliminated  as  a  result  of  these   transactions.   Total  deferred
          compensation  costs eliminated that would have been expensed in future
          periods  were  $543,724.  Compensation  costs  that were  expended  in
          previous periods were not recaptured.

               d. On May 12, 1995, as a result of the  Compensation  Committee's
          recommendation,  the Board of Directors  regranted options to purchase
          an  aggregate  of 753,000  shares of common stock on the same terms as
          originally  granted,  with the  exception  that the exercise  price be
          reduced to $2.25, the market price on such date.

               e.  The  Company  granted  435,000  options  in 1996  at  prices,
          dictated by the market,  ranging from $1.75 - $2.50 per share.  Of the
          total options granted,  205,000 were awarded to employees as incentive
          options  under the 1993  plan and  230,000  were  granted  to  outside
          members of the Board of Directors.

               At  October  26,  1996,   out  of  a  total   1,735,000   options
          outstanding, 1,111,237 options were exercisable.

14. COMMITMENTS

               a.  Employment  Contracts - The Company  currently has employment
          contracts with management  totaling  approximately  $322,000 in annual
          salary through 1998.

               Contracts for the Company's General Counsel and Vice President of
          Sales were  terminated  by mutual  consent in November  and  December,
          respectively.  Settlement costs of approximately $60,000 were expensed
          in fiscal 1996.

                                      F-15

<PAGE>



               b. Operating  Leases - The Company  currently leases office space
          on a  month-to-month  basis and is obligated  under several  building,
          equipment and vehicle leases expiring  variously through October 2000.
          Future  minimum  rental  payments  over the terms of these  leases are
          approximately as follows:

                             1997                       $117,671
                             1998                         71,339
                             1999                         41,129
                             2000                         29,744

               Rent expense under all operating leases was $51,727,  $47,583 and
          $56,371,  for fiscal years ending  October 26, 1996,  October 28, 1995
          and October 29, 1994.

               c.  Sponsorship  Contracts - In each year from 1991 through 1995,
          the Company  sponsored the New York City  Marathon.  It also sponsored
          the  Boston  Marathon  in 1994  and  1995.  By  mutual  consent  these
          relationships were terminated in 1996.

               d.  Consulting  Contracts - In October 1993, the Company  entered
          into a five year  consulting  agreement  with a related  party,  which
          calls for consulting fees of $100,000 per year.

               e. Advertising Agreement - In July 1993, the Company entered into
          a two  year  agreement  with a  company  to  provide  general  transit
          advertising (including billboards, train posters, etc.). The aggregate
          amount  payable over the agreement is $500,000.  The fee is payable at
          the rate of $12,500  per month over the first  year,  and  $29,167 per
          month over the second year. In addition,  the advertising  company was
          granted  options to purchase  500,000  shares of the Company's  common
          stock for  $6.00 per  share.  The  rights  vest at the rate of 25% for
          every  six month  period  covered  by the  advertising  contract.  The
          options are exercisable through June 30, 1999.

15. RELATED PARTY TRANSACTIONS

     During the years ended  October 28, 1995 and October 29, 1994,  the Company
paid $36,000 each year in  consulting  fees to an  individual  who is an outside
member of its Board of Directors.

     The Company  utilizes  the services of a  consulting  corporation  which is
related to the Company  through  ownership in the Company's  common  stock.  The
Company incurred  consulting fees to this firm of $100,000 for each of the years
ended October 26, 1996, October 28, 1995, and October 29, 1994. In October 1993,
the  Company  entered  into a five  year  agreement  with this  consulting  firm
providing for fees of $100,000 per year,  commencing October 1993. As additional
consideration,  the consulting  firm also received  options to purchase  125,000
shares of the Company's common stock for $5.00 per share (subsequently  repriced
to $2.25 per share).  Such options vest at the rate of 25% on each of October 1,
1993, 1994, 1995 and 1996. The options are exercisable through October 2003.
                                   
                                      F-16

<PAGE>
16. CONTINGENCIES

               a.  Former  Distributor  - An  action  was  brought  by a  former
          distributor  alleging that the Company  breached an oral  distribution
          arrangement by terminating its  relationship,  refusing to continue to
          supply the  distributor  with the  Company's  products and by allowing
          another  distributor to sell the Company's  product within its alleged
          territory.  The distributor is seeking monetary damages and injunctive
          relief.  The  Company  has  certain  defenses  against  the  claim and
          counterclaims  which it will  assert  against the  distributor  at the
          appropriate time.

               b. Former  Employees - On March 1, 1996 the Company brought suits
          against two former  employees  alleging  that they had breached  their
          agreements  with the  Company.  The suits  seek  permanent  injunctive
          relief  and  damages.  On April 1,  1996 the  Company  was  granted  a
          preliminary  injunction by the Vermont  Superior Court preventing them
          from pursuing  ventures  competitive to the Company.  A future hearing
          will address the  permanency  of the  injunction.  Subsequently,  both
          defendants  filed  counterclaims  against the Company seeking monetary
          damages.  The Company has defenses to these counterclaims  arising out
          of its claims against the defendants that it will assert.

17. RESTRUCTURING CHARGES

     In August  1994,  the Company  restructured  its  distribution  system.  In
connection with the  restructuring,  it terminated  numerous service  agreements
with regional distributors and signed a master agreement with a nationally known
distributor.  In this regard, the Company has recognized termination expenses of
approximately $141,000, and associated legal costs totaling $135,000.

     In  October  1994,  in  order  to  continue  the  Company's  change  from a
promotional  focus to a  distribution  centered  focus,  the Company hired a new
Chief  Executive  Officer.  As a result,  the Company entered into a termination
agreement with its previous Chief Executive  Officer.  Expenses relating to this
management restructuring totaled approximately $317,000, and include $270,000 in
severance costs and $47,000 in executive search costs.  Also, in connection with
his termination  agreement,  the former Chief Executive Officer returned 300,000
shares of common stock to the Company for retirement.

18. INCOME TAXES

     Effective  October 31,  1993,  the Company  adopted  Statement of Financial
Accounting  Standards No. 109,  "Accounting for Income Taxes" ("SFAS 109"). SFAS
109 requires the recognition of deferred tax assets and liabilities for both the
expected impact of differences  between the financial statement and tax basis of
assets and  liabilities,  and for the expected  future tax benefit to be derived
from tax loss and tax credit  carryforwards.  SFAS 109 additionally requires the
establishment of a valuation allowance to reflect the likelihood of deferred tax
assets.  As of October 26,  1996,  the Company  had net  deferred  tax assets of
$6,056,000.  The Company has recorded a valuation  allowance for the full amount
of such net deferred  tax assets and, as a result,  the Company has not recorded
any liability or asset for deferred taxes as of October 26, 1996.

                                      F-17

<PAGE>

     The major deferred tax asset  (liability)  items at October 26, 1996 are as
follows:


Accounts receivable allowance.................     $77,000
Amortization..................................      11,000
Depreciation..................................    (347,000)
Slotting fees.................................     126,000
Other.........................................      12,000
Net operating loss carryforwards..............   6,177,000
                                               -------------
                                                 6,056,000
Valuation allowance...........................  (6,056,000)
                                               -------------
                                                $        0
                                               =============

     The Company has approximately $15.4 million of available loss carryforwards
at October 26, 1996 expiring from 2005 through 2011.  Due to previous  ownership
changes or equity  structure  shifts as defined in the  Internal  Revenue  Code,
approximately  $3.5 million of the net operating losses are limited as to annual
utilization.

     The benefit for income taxes  differs from the amount  computed by applying
the statutory  income tax rate to net loss before  provision for income taxes is
as follows:

                                                      Year Ended
                                        ----------------------------------------
                                        October 26,   October 28,   October 29,
                                           1996          1995          1994
                                        -----------   -----------   -----------
Income tax benefit computed at
statutory rate.........................  $ 431,000     $ 953,000     $1,403,000
Effect of permanent differences........    (23,000)      (27,000)      (134,000)
Effect of temporary differences. . . .     115,000        47,000
Tax benefit of net operating loss not
recognized.............................   (523,000)     (973,000)    (1,269,000)
                                        ------------  ------------  ------------
Provision for income taxes reported....  $       0     $       0     $        0
                                        ============  ============  ============


19. MAJOR CUSTOMER

     In July 1994, the Company signed an agreement with a major distributor. The
agreement gives the distributor  exclusive  rights to sell Vermont Pure water in
parts of New York,  New Jersey,  Connecticut,  Massachusetts  and  Vermont.  The
distributor's  purchases  under this  agreement  amounted  to 35% and 39% of the
Company's  total  sales in  fiscal  1996 and 1995,  respectively.  Additionally,
accounts  receivable  from the  distributor  accounted  for 14% and 26% of total
accounts receivable at October 26, 1996 and October 28, 1995. The agreement also
provides for the Company to pay the  distributor for promotional and advertising
support for the Vermont Pure brand in the market areas covered.





                                      F-18


<PAGE>

ITEM 8.       CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
              FINANCIAL DISCLOSURE.

     Since  inception,  the Company has not changed  accountants  and has had no
disagreement  on any matter of  accounting  principles or practices or financial
statement disclosure.


                                    PART III

ITEM 9.           DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

     The directors and executive officers of the Company as of January 20, 1997,
are listed below,  followed by a brief description of their business  experience
during the past five years.

Name                     Age   Position
- - - - ----                     ---   --------
Frank G. McDougall, Jr.   46   Chairman of the Board
Timothy G. Fallon         42   Chief Executive Officer, President and Director
Robert C. Getchell        47   Secretary and Director
David R. Preston          56   Director
Norman E. Rickard         60   Director
Beat Schlagenhauf         44   Director
Richard Worth             46   Director
Bruce MacDonald           38   Senior Vice President and Chief Financial Officer

     Frank G. McDougall, Jr. has been the Chairman of the Board since June 1994.
Since January 1995, Mr. McDougall has been a part-time  employee of the Company.
From December 1993 until January 1995,  Mr.  McDougall  acted as a consultant to
the Company in the areas of management and  government  relations and regulation
through Frank  McDougall  Associates,  a management  company  founded in October
1993, of which Mr.  McDougall was the founder and is the principal.  Since April
1996, Mr. McDougall has provided services through Frank McDougall  Associates as
the Director of Corporate and Government  Relations for the Dartmouth  Hitchcock
Medical Center and the Lahey Hitchcock  Clinic.  From July 1990 to October 1993,
Mr.  McDougall  was the  Secretary of the Agency of  Development  and  Community
Affairs of the State of Vermont.

     Timothy G. Fallon has been the Chief Executive  Officer and President and a
Director of the Company since November 1994. From January 1992 to November 1994,
Mr.  Fallon  was the Senior  Vice  President  Sales and  Marketing  for  Cadbury
Beverages,  Inc.  From  October  1989 to  December  1991,  Mr.  Fallon  was Vice
President  of Sales for Canada Dry USA, a division  of Cadbury  Beverages,  Inc.
From July 1984 to September  1989,  Mr. Fallon served as Vice  President - Sales
and Marketing for Pepsi Cola Bottling Company New York City, Inc.

     Robert C. Getchell has been a director of the Company since  December 1994.
On December 6, 1995,  Mr.  Getchell was  appointed the Secretary of the Company.
Mr. Getchell has been a principal of Getchell Professional  Association,  a firm
of certified public accountants in Quechee, Vermont, for more than the past five
years. In June 1996, Mr. Getchell was named the Chairman of the Vermont Economic
Development Authority.

     David R. Preston has been a director of the Company since October 1995. Mr.
Preston has been a consultant  and adjunct  professor of Suffolk  University  in
Boston,  Massachusetts  since  September  1994. From 1990 to September 1994, Mr.
Preston was a division president at Kayser-Roth Corporation,  a sock and hosiery
manufacturer,  located in Greensboro,  North Carolina.  Mr. Preston is a retired
division president and corporate officer of the Gillette Company.

     Norman E.  Rickard has been a director of the Company  since May 1995.  Mr.
Rickard has been the President of Xerox Business  Services of Xerox  Corporation
since 1992.  Mr.  Rickard has been employed by Xerox  Corporation  since 1967 in
various capacities,  including Director of Business  Effectiveness,  Director of
the Worldwide Strategic Manufacturing project,  Director of Staff Operations and
Vice President of Quality.

                                       15
<PAGE>

     Beat  Schlagenhauf  has been a Director of the Company since July 1993. Mr.
Schlagenhauf  has been a  principal  of  Schlagenhauf  &  Partner,  a  portfolio
management company in Zurich, Switzerland, for more than the past five years.

     Richard Worth has been a Director of the Company since June 1994. Mr. Worth
has been the Chief  Executive  Officer  and  President  and a  director  of R.W.
Frookies, Inc., a manufacturer and marketer of cookies and snack products, since
1985. R.W. Frookies,  Inc. currently is ranked the eighth largest cookie company
in the United States.  From 1978 to 1985,  Mr. Worth owned and operated  Sorrell
Ridge, Inc., a manufacturer and marketer of jams.

     Bruce MacDonald has been Vice President and Chief Financial  Officer of the
Company since May 1993.  From 1987 to May 1993 Mr.  MacDonald was  Controller of
Cabot Cooperative Creamery Incorporated.

Compliance with Section 16(a) of the Exchange Act

     Section 16(a) of the Securities Exchange Act of 1934, as amended,  requires
the Company's officers, directors and persons who beneficially own more than ten
percent of a registered class of the Company's  equity  securities ("ten percent
stockholders")  to file reports of ownership  and changes in ownership  with the
Securities  and  Exchange  Commission  (SEC") and the  National  Association  of
Securities  Dealers,   Inc.  (NASD").   Officers,   directors  and  ten  percent
stockholders are charged by SEC regulation to furnish the Company with copies of
all Section 16(a) forms they file.

     Based solely on its review of the copies of such forms  received by it, the
Company  believes that during the Company's  fiscal year ended October 28, 1995,
all required reports on Form 3 and Form 4 were filed timely, except for one late
Form 4 report filed by Mr. Worth which  reported the open market  acquisition of
2,000 shares of Common Stock in September 1996.


ITEM 10.          EXECUTIVE COMPENSATION.

     The following  tables show the cash  compensation  paid by the Company,  as
well as certain  other  compensation  paid or  accrued,  to the chief  executive
officer of the  Company  for the fiscal  years  October 28, 1995 and October 26,
1996,  options  granted to such  executive  officer during the fiscal year ended
October 26, 1996, and the value of all options granted to such executive officer
at the end of the fiscal year ended October 26, 1996.

<TABLE>
<CAPTION>

                           SUMMARY COMPENSATION TABLE



                                                                                        Long Term Compensation
                                                       Annual          Other        -------------------------------
                                         Fiscal     Compensation       Annual           Options/       All Other
 Name and Principal Position              Year       Salary ($)    Compensation $      (#Shares)     Compensation $
- - - - -------------------------------------   -------   --------------   --------------   --------------   --------------
<S>                                      <C>        <C>              <C>              <C>              <C>

Timothy G. Fallon(1)                      1995        $172,000        $75,000           400,000         $14,400
Chief Executive Officer and President     1996        $172,000        $50,000            30,000         $14,400

</TABLE>

(1)   Mr. Fallon commenced  employment with the Company on November 4,  1994.
      The amounts under "Annual  Compensation  Salary" and "Other Annual
      Compensation" represent  payments  associated with Mr. Fallon's employment
      agreement and the amount under "All Other Compensation"  represents a car
      allowance and disability insurance expense. See "Management - Employment
      Agreements."



                                       16
<PAGE>
<TABLE>
<CAPTION>
                          OPTIONS/SHARES GRANTS IN LAST FISCAL YEAR

                             Individual Grants
                      -------------------------------                                              Potential Realizable Value at
                                          % of Total                                               Assumed Annual Rates of Stock
                                         Options/Shares                 Market                     Price Appreciation for Option
                                          Granted to       Exercise    Price on                              Term(1)
                       Options/Shares    Employees in       Price       Date of    Expiration   -----------------------------------
Name                     Granted (#)      Fiscal Year     ($/Share)    Grant ($)      Date        0% ($)       5% ($)       10% ($)
- - - - -------------------   ---------------   --------------   ----------   ----------   ----------   ----------   ----------   ---------
<S>                    <C>              <C>              <C>          <C>          <C>          <C>          <C>          <C>

Timothy G. Fallon             30,000             6.9%         $2.50        $2.50      7/24/06       -0-        $47,167     $119,531
Chief Executive       ---------------   --------------   ----------   ----------   ----------   ----------   ----------   ---------
Officer and President
</TABLE>

(1)   Based on the difference  between the aggregate market price on the date of
      grant and the aggregate exercise prices of the options granted.

<TABLE>
<CAPTION>
                        AGGREGATE YEAR-END OPTION VALUES

                                                    Number of unexercised options     Value of unexercised in-the-money
Name                                                    at fiscal year-end (#)        options at fiscal year-end ($)(1)
                                                    -----------------------------     ---------------------------------
                                                    Exercisable     Unexercisable       Exercisable       Unexercisable
                                                    ------------    -------------     --------------      -------------
<S>                                                 <C>             <C>               <C>                 <C>
Timothy G. Fallon                                        100,000          300,000              -0-                -0-
President and Chief Executive Officer
- - - - --------------------------------------------------  ------------    -------------     --------------      -------------
</TABLE>

(1)   As of October 26,  1996,  the market  value of a share of Common Stock was
      $2.1875 which was less than the per share exercise  prices of Mr. Fallon's
      options of $2.25 and $2.50.

     The Company cannot determine,  without  unreasonable effort or expense, the
specific amount of certain personal benefits  afforded to its employees,  or the
extent to which  benefits are  personal  rather than  business.  The Company has
concluded that the aggregate  amounts of such personal  benefits which cannot be
specifically  or precisely  ascertained  do not in any event exceed,  as to each
individual  named in the  preceding  table,  the lesser of $50,000 or 10% of the
compensation  reported in the preceding  table for such  individual,  or, in the
case of a group,  the lesser of $50,000 for each individual in the group, or 10%
of the compensation reported in the preceding table for the group, and that such
information  set  forth  in  the  preceding  table  is not  rendered  materially
misleading by virtue of the omission of the value of such personal benefits.

     Executive   Participation   in  Compensation   Decisions  and  Compensation
Committee; Audit Committee

     Compensation  decisions  during  the  period of  inception  of the  Company
through the fiscal year ended October 28, 1995 were made by the Company's  Board
of Directors and, thereafter,  by the Board of Directors upon the recommendation
of the Compensation  Committee.  The Compensation Committee is empowered to make
recommendations to the Board of Directors  relating to the overall  compensation
arrangements for senior management of the Company and to make recommendations to
the Board of Directors  pertaining to any  compensation  plans in which officers
and  directors  of the Company are  eligible to  participate.  The  Compensation
Committee is comprised of Messrs.  McDougall,  Preston and  Getchell.  The named
executive  in the Summary  Compensation  Table  served as a director  during the
above  periods;  however,  during the  periods  reflected  in the above  Summary
Compensation  Table the named executive was employed under a written  employment
agreement which was entered into before he was a director of the Company.

     On May 12, 1995, the Compensation Committee reviewed the exercise prices of
the options  previously  granted to the executive  officers and directors of the
Company  in light  of the  market  price  of the  Common  Stock  which  had been
substantially  less than the  exercise  price of the options for a  considerable
part of 1994 and all of 1995  until the date of the  meeting.  The  Compensation
Committee  then  recommended  to the Board  that all of the  options  granted to
executive officers and directors be repriced. After review, the Compensation

                                       17
<PAGE>
Committee believed the options represented  incentive  compensation for services
of such  persons,  and it was  necessary  to relate the  exercise  price of such
options more directly to the current market price of the Common Stock to provide
the necessary incentive  component.  In connection with its recommendation,  the
Compensation  Committee also considered the actual and projected sales, revenues
and  expenses  of the  Company.  As a  result  of the  Compensation  Committee's
recommendation  to the  Board,  the  Board  regranted  options  to  purchase  an
aggregate  of 753,000  shares of Common  Stock on the same  terms as  originally
granted  with the  exceptions  that the  exercise  prices of all such options be
reduced  to the  market  price  of  $2.25  on May 12,  1995,  and  that  options
previously granted to Mr. Timothy G. Fallon to purchase 133,332 shares of Common
Stock and  options  previously  granted to Mr.  Frank G.  McDougall  to purchase
70,000 shares of Common Stock of such shares were regranted as incentive options
under the Company's 1993 Performance  Equity Plan,  rather than as non-incentive
options, so as to take full advantage of the tax aspects of options available to
employees of the Company.

     On July 24, 1996, the Board of Directors  reviewed the  compensation of the
directors of the Company. The review covered the annual and meeting fees paid to
the outside directors, the options held by each director and the need to provide
for adequate  compensation  in light of the frequency of meetings and the amount
of  time  the  individuals  have  been  devoting  and  will be  devoting  to the
activities of the Board of Directors of the Company. As a result of this review,
the Board  granted to each  current  director  options to  purchase up to 30,000
shares of Common Stock, vesting at the rate of 10,000 options on July 24 in each
of 1997, 1998 and 1999. Of these options,  Mr. Fallon received 20,000 options as
incentive  options  and Mr.  McDougall  received  30,000  options  as  incentive
options,  each under the 1993  Performance  Equity Plan.  Each of the options is
exercisable at $2.50 per share and expires on July 24, 2006.

     The Board of  Directors  of the Company has  appointed  an Audit  Committee
which is empowered to recommend to the Board of Directors the  engagement of the
independent auditors and to review the scope and procedures of the activities of
the  independent  auditors and the reports on their audits.  The Audit Committee
meets periodically with the independent  auditors and management to review their
work and confirm that they are properly discharging their responsibilities.  The
Audit Committee is comprised of Messrs. Getchell and Rickard.

Employment Arrangements

     On November 4, 1994, the Company entered into an employment  agreement with
Mr. Timothy G. Fallon which expires November 1, 1998. Pursuant to the agreement,
Mr. Fallon acts as the Chief Executive Officer and President of the Company. The
annual base salary is $172,000, which will be reviewed annually by the Board. In
addition,  Mr. Fallon received single sum payments of $75,000 on January 2, 1995
and $50,000 on January 2, 1996. Mr. Fallon is entitled to an incentive  bonus of
$50,000  if in any  fiscal  year the  Company  has  annual  sales in  excess  of
$12,500,000.  The  incentive  bonus will be  increased  to $75,000 if the annual
sales of the "Vermont  Pure(TM)" brand are in excess of $20,000,000.  Mr. Fallon
is also  entitled  to a  supplemental  bonus of  $100,000  in any year  that the
Company and its  consolidated  subsidiaries as they existed on November 4, 1994,
has positive net income before the  supplemental  bonus.  Although the incentive
bonuses under the employment agreement were not implemented because annual sales
did not reach the target  amounts,  Mr.  Fallon was paid an  incentive  bonus of
$50,000  on  January  16,  1997  upon  the  recommendation  of the  Compensation
Committee and approved by the Board of Directors. Pursuant to the agreement, Mr.
Fallon is prohibited  from  competing with the Company for a period of two years
following the  termination of the agreement.  In connection  with the employment
agreement,  the Company  granted Mr.  Fallon an option to purchase up to 400,000
shares of Common  Stock.  The exercise  price was reduced on May 12, 1995 by the
Board from  $3.00 to $2.25,  the then  market  price of the  Common  Stock,  and
options  to  purchase  133,332  shares  of  Common  Stock  were  converted  from
non-incentive to incentive stock options.  Options to purchase 100,000 shares of
Common Stock become exercisable on each of November 4, 1994, 1995, 1996 and 1997
and remain  exercisable  until the close of business  on  December 1, 1999.  The
Company has granted Mr. Fallon the right to demand that the Company register for
public sale the shares of Common Stock underlying the options.

     The Company engaged Mr. Frank G. McDougall, Jr., a Director of the Company,
as a consultant on a nonexclusive  basis  principally in the areas of management
and government  relations and regulation  from December 1993 until January 1995.
Mr.  McDougall was paid $30,000 per year and was reimbursed for his expenses for
these services.  In January 1995, Mr. McDougall  became a part-time  employee of
the Company and  currently  is paid a salary of $40,000 per year and  provided a
leased car to the value of $8,500 per year .

                                       18
<PAGE>

Stock Options

     In 1991, the Company adopted the 1991 Stock Option Plan ("1991 Plan") which
authorized  the granting of  non-qualified  stock options for up to a maximum of
800,000 shares of Common Stock.  Currently there are issued  non-qualified stock
options to acquire up to 2,000 shares of Common  Stock under the 1991 Plan.  The
1991 Plan has been  suspended  and no further  options will be granted under the
plan.

     On November 3, 1993,  the Board  adopted the 1993  Performance  Equity Plan
("1993  Plan").  The 1993 Plan  authorizes  the  granting  of  awards  for up to
1,000,000  shares of Common  Stock to the  Company's  key  employees,  officers,
directors and consultants.  Awards consist of stock options (both  non-qualified
options  and options  intended to qualify as  "incentive"  stock  options  under
Section  422  of the  Internal  Revenue  Code  of  1986,  as  amended  ("Code"),
restricted stock awards,  deferred stock awards,  stock appreciation  rights and
other stock  based  awards,  as  described  in the 1993 Plan.  The 1993 Plan was
effective as of November 3, 1993 and approved by the  stockholders on August 24,
1994. At January 20, 1997,  under the 1993 Plan,  there were granted  options to
purchase an aggregate of 496,332  shares of Common Stock at prices  ranging from
$1.75 to $3.25 per share,  exercisable  from vesting  until  various  expiration
dates  between  1998 and 2001.  Under these  options,  currently an aggregate of
458,332  shares  of  Common  Stock  may be  purchased  by the  optionholders  as
incentive  options  and 38,000  shares of Common  Stock may be  purchased  by an
optionholder as non-incentive  options. The table below sets forth those options
granted under the 1993 Plan to directors and officers of the Company.

<TABLE>
<CAPTION>

                                       Number of
Name                                     Shares        Exercise Price    Grant Date       Expiration Date
- - - - ------------------------------         -------------   --------------   --------------    ---------------
<S>                                    <C>              <C>             <C>               <C>

Timothy G. Fallon
Chief Executive Officer,                     133,332           $2.25    May 12, 1995      December 1, 1999
 President and Director                       20,000           $2.50    July 24, 1996     July 24, 2006

                                                                                          Various dates in
Frank G. McDougall                            70,000           $2.25    May 12, 1995      1999 and 2000
 Chairman of the Board                        30,000           $2.50    July 24, 1996     July 24, 1996

Bruce MacDonald                               25,000           $3.25    June 22, 1994     June 15, 1999
 Executive Vice President                     20,000           $1.75    December 6,1995   December 6, 2000
 and Chief Financial Officer                  10,000           $2.12    June 7, 1996      June 7, 2001
</TABLE>

     The Company has granted options to acquire an aggregate of 1,258,668 shares
of Common Stock of the Company not under any stock option plan at prices ranging
from $1.75 to $6.00. All of these options are  non-incentive  options.  Of these
options,  576,668 have been granted to directors and officers of the Company and
682,000  have been granted to other  persons or  entities.  The table below sets
forth those options granted to directors and officers of the Company.

<TABLE>
<CAPTION>
                                       Number of      Exercise
Name                                     Shares        Price        Grant Date               Expiration Date
<S>                                    <C>            <C>           <C>                      <C>

Timothy G. Fallon
 Chief Executive Officer,                266,668       $2.25        May 12, 1995             December 1, 1999
 President and Director                   10,000       $2.50        July 24, 1996            July 24, 2006
                                          20,000       $2.25        May 12, 1995             January 13, 2000
Robert C. Getchell, Director              10,000       $2.12        June 7, 1996             June 7, 2001
                                          30,000       $2.50        July 24, 1996            July 24, 2006
                                          20,000       $1.75        December 6, 1995         December 6, 2000
David R. Preston, Director                10,000       $2.12        June 7, 1996             June 7, 2001
                                          30,000       $2.50        July 24, 1996            July 24, 2006
</TABLE>


                                                        19
<PAGE>

<TABLE>
<CAPTION>
                                       Number of      Exercise
Name                                     Shares         Price        Grant Date               Expiration Date
<S>                                    <C>            <C>           <C>
                                          20,000       $2.25        May 12, 1995              May 12, 2000
Norman E. Rickard, Director               10,000       $2.12        June 7, 1996              June 7, 2001
                                          30,000       $2.50        July 24, 1996             July 24, 2006
                                          20,000       $2.25        May 12, 1995              September 1, 1999
Beat Schlagenhauf, Director               10,000       $2.12        June 7, 1996              June 7, 2001
                                          30,000       $2.50        July 24, 1996             July 24, 2006
Richard Worth, Director                   20,000       $2.25        May 12, 1995              September 1, 1999
                                          10,000       $2.12        June 7, 1996              June 7, 2001
                                          30,000       $2.50        July 24, 1996             July 24, 2006
</TABLE>

Compensation of Outside Directors

     Directors  who are  employees  of the  Company do not  receive any fees for
attending  board  meetings.  Directors who are not employees of the Company,  in
addition to options set forth above, receive $5,000 each year, $2,500 payable on
July 1 and $2,500  payable on January 1, provided the directors  participate  in
80% or more of the board  meetings  for the six  months  prior to the July 1 and
January 1 payment date, and $500 for each board meeting attended.


ITEM 11.         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth certain information  regarding the Company's
Common Stock owned as of January 20, 1997 by (i) each person who is known by the
Company to own  beneficially  5% or more of the Common  Stock,  (ii) each of the
Company's  directors  and  officers,  and (iii) all  directors and officers as a
group.

<TABLE>
<CAPTION>
                                    Amount and Nature of               Percentage of
Owner's Name and Address            Beneficial Ownership         Outstanding Shares Owned
- - - - ---------------------------     ---------------------------    ---------------------------
<S>                             <C>                             <C>
Frank G. McDougall, Jr.                           70,000(1)                0.7%
Waterman Place
Quechee, Vermont  05059

Timothy G. Fallon                                202,000(2)                2.0%
41 Sarles Street
Bretton Ridge Estates
Mt. Kisco, New York 10549

Robert C. Getchell                                25,000(3)                0.3%
15 Clarina Nichols Lane
Quechee, Vermont 05050

David R. Preston                                  22,000(3)                0.2%
115-117 Stage Harbor Road
Chatham, MA  02633

Norman E. Rickard                                 22,000(3)                0.2%
1 Bretton Ridge Road
Mt. Kisco, NY  10549

</TABLE>

                                       20
<PAGE>
<TABLE>
<CAPTION>

                                  Amount and Nature of               Percentage of
Owner's Name and Address          Beneficial Ownership         Outstanding Shares Owned
- - - - -----------------------------     ---------------------        ------------------------
<S>                               <C>                          <C>
Beat Schlagenhauf                           20,000(3)                0.2%
Schlagenhauf & Partners, A.G.
Parkring 57
Postfach 524
8027 Zurich, Switzerland

Richard Worth                               27,500(3)                0.3%
R.W. Frookies, Inc.
The Bay Complex, Bay Street
Sag Harbor, New York 11963

M. Dolores Paoli                           687,500(4)                7.1%
1177 Summer Street
Stamford, CT 06905

All Officers and Directors                 406,000(5)                4.0%
as a group (8 Individuals)

</TABLE>


*        Less than 0.1%.

               (1) Includes 70,000 shares of Common Stock issuable upon exercise
          of  immediately  exercisable  stock  options.  Does not include 30,000
          shares of Common Stock  issuable  upon exercise of stock options which
          vest in the future.

               (2)  Includes  200,000  shares  of  Common  Stock  issuable  upon
          exercise of immediately  exercisable  stock options.  Does not include
          230,000 shares of Common Stock issuable upon exercise of stock options
          which vest in the future.

               (3) Includes 20,000 shares of Common Stock issuable upon exercise
          of  immediately  exercisable  stock  options.  Does not include 40,000
          shares of Common Stock  issuable  upon exercise of stock options which
          vest in the future.

               (4) Does not  include  any  shares of Common  Stock  beneficially
          owned by Mr. Durrani,  the husband of Ms. Paoli, as to which Ms. Paoli
          disclaims beneficial ownership.  Mr. Durrani beneficially owns 135,100
          shares of Common Stock and has an  immediately  exercisable  option to
          acquire up to 125,000 shares of Common Stock. Does not include 405,000
          shares of Common Stock owned by Heights  Development Corp.  ("HDC"), a
          corporation  in which  Ms.  Paoli is a 15%  shareholder.  Ms.  Paoli's
          sister,  Gloria Paoli, owns 85% of HDC. Ms. Paoli disclaims beneficial
          ownership of the shares of Common Stock owned by HDC.

               (5)  Includes  387,500  shares  of  Common  Stock  issuable  upon
          exercise of immediately  exercisable  stock options.  Does not include
          417,500 shares of Common Stock issuable upon exercise of stock options
          which vest in the future.


ITEM 12.          CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

     Condor Ventures, Inc. ("Condor") has been a consultant to the Company since
January 1990. In October 1993, the Company  entered into a consulting  agreement
under which Condor renders consulting services (generally marketing, demographic
and product  positioning  studies,  as well as public  relations and  management
advice) on a  non-exclusive  basis for a period of five years.  The services are
provided  by Mr.  Adnan A.  Durrani  who is the  President  of Condor,  a former
director  of the Company and the spouse of M.  Dolores  Paoli,  a holder of more
than five percent
                                       21
<PAGE>


of  outstanding  Common Stock of the Company.  During the term of the agreement,
Condor is paid $100,000 annually.  In addition,  the Company paid Condor $50,000
on the effective date of the agreement for services  rendered  during the period
from  November  1, 1992 to October 1, 1993.  Under the  agreement,  the  Company
granted  Condor an option to purchase up to 125,000 shares of Common Stock at an
exercise price of $5.00 per share,  which exercise price was reduced to $2.25 on
May 12, 1995, by the Board. This option is fully vested and is exercisable until
October 2003.  The Company has granted  Condor  certain  "piggyback"  and demand
registration  rights for the Common  Stock  issued upon  exercise of the options
until 2005.


                                     PART IV

ITEM 13.       EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

The following documents are filed as part of this report:

    Financial Statements and Financial Statement Schedules.

       Reference is made to the Index to Financial Statements included in Item 7
       of Part II hereof, where such documents are listed.

    Exhibits as required by Item 601 of Regulation S-K:

<TABLE>
<CAPTION>

Exhibit
Number       Description
<S>          <C>
 3.1         Amended and Restated  Certificate  of  Incorporation  of Registrant
             dated January 12, 1993. (Incorporated by reference from Exhibit 3.3
             of Form 10-K for fiscal  year  ended  October  30,  1993 - File No.
             1-11254.)

 3.2         By-Laws of Registrant.  (Incorporated by reference from Exhibit 3.4 of Registration
             Statement 33-46382.)

 4.1         Form of Representative's Warrant.  (Incorporated by reference from Exhibit 4.1 of
             Registration Statement 33-46382.)

10.1         Equipment  Lease between the Company and AMI Leasing,  February 14,
             1992.  (Incorporated by reference from Exhibit 10.1 of Registration
             Statement 33-46382.)

10.2         Commercial  Lease  between the Company  and Bunco,  Inc.,  July 22,
             1991.  (Incorporated by reference from Exhibit 10.2 of Registration
             Statement 33-46382.)

10.3         Employment Agreement between Vermont Pure Springs, Inc. and Timothy G. Fallon.
             (Incorporated by reference from Exhibit 10.6 of Form 10-K for fiscal year ended
             October 28, 1994, File No. 1-11254.)

10.4         Stock Option Agreement between Company and Timothy G. Fallon.  (Incorporated by
             reference from Exhibit 10.7 of Form 10-K for fiscal year ended October 28, 1994, File
             No. 1-11254.)

10.5         Consulting Agreement between Vermont Pure Springs, Inc. and John X. Maguire.
             (Incorporated by reference from Exhibit 10.8 of Form 10-K for fiscal year ended
             October 28, 1994, File No. 1-11254.)

10.6         1991 Stock Option Plan.  (Incorporated by reference from Exhibit 10.6 of Registration
             Statement 33-46382.)
</TABLE>


                                                        22
<PAGE>
<TABLE>
<CAPTION>

Exhibit
Number       Description

<S>          <C>
10.7         Consulting  Agreement dated October 1, 1993 between the Company and
             Condor Ventures Ltd.  (Incorporated  by reference from Exhibit 10.7
             of Registration Statement 33-72940.)

10.8         Agreement  dated  July  30,  1993  between  Transportation  Display
             Industries and the Company. (Incorporated by reference from Exhibit
             10.8 of Registration Statement 33-72940.)

10.9         1993 Performance Equity Plan.  (Incorporated by reference from Exhibit 10.9 of
             Registration Statement 33-72940.)

10.10        Revolving  Credit  Facility  and  Security  Agreement  between  the
             Company and The Chittenden  Bank.  (Incorporated  by reference from
             Exhibits 6.1 and 6.2,  respectively  of the Report on Form 10-Q for
             the fiscal quarter ended April 30, 1994.)

10.11        Asset Purchase  Agreement  dated April 30, 1996.  (Incorporated  by
             reference  from  Exhibit 2.1 of the Report on Form 8-K dated May 1,
             1996.)

10.12        Loan  Agreement  dated April 26, 1996 among  Vermont Pure  Springs,
             Inc.,  the  Company  and  The  Chittenden  Bank.  (Incorporated  by
             reference  from Exhibit 10.1 of the Report on Form 8-K dated May 1,
             1996.)

10.13        Promissory Note of Vermont Pure Springs, Inc. in principal amount of $200,000.
             (Incorporated by reference from Exhibit 10.2 of the Report on Form 8-K dated May 1,
             1996.)

10.14        Promissory Note of Vermont Pure Springs, Inc. in principal amount of $100,000.
             (Incorporated by reference from Exhibit 10.3 of the Report on Form 8-K dated May 1,
             1996.)

10.15        Form of Promissory Note of Vermont Pure Springs, Inc. to be entered into May 1,
             1998.  (Incorporated by reference from Exhibit 10.4 of the Report on Form 8-K dated
             May 1, 1996.)

10.16        Lease dated October 1, 1995.  (Incorporated by reference from Exhibit 10.5 of the
             Report on Form 8-K dated May 1, 1996.)

22           Subsidiaries.

23.1         Consent of Feldman Radin & Co., P.C.

27           Financial Data Schedule
</TABLE>

         Reports on Form 8-K

     No  reports  on Form  8-K were  filed  during  the  fourth  quarter  of the
Registrant's fiscal year.

                                       23
<PAGE>

                                             SIGNATURES


     Pursuant  to the  requirements  of  Section  13 or 15(d) of the  Securities
Exchange Act of 1934, Vermont Pure Holdings, Ltd. has duly caused this report to
be signed on its behalf by the undersigned, thereunto duly authorized.

                                           VERMONT PURE HOLDINGS, LTD.

                                           By: /s/ Timothy G. Fallon
                                           --------------------------
Dated: January 22, 1997                    Timothy G. Fallon
                                           Chief Executive Officer and President


     Pursuant to the  requirements of the Securities  Exchange Act of 1934, this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
Registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>

Name                                    Title                                              Date
<S>                                     <C>                                                <C>

/s/ Frank G. McDougall, Jr.             Chairman of the Board of Directors                 January 22, 1997
- - - - --------------------------
Frank G. McDougall, Jr.

/s/ Timothy G. Fallon                   Chief Executive Officer, President and Director    January 22, 1997
- - - - --------------------------              (Principal Executive Officer)
Timothy G. Fallon

/s/ Robert C. Getchell                  Secretary and Director                             January 22, 1997
- - - - --------------------------
Robert C. Getchell

/s/ David R. Preston                    Director                                           January 22, 1997
- - - - --------------------------
David R. Preston

/s/ Norman E. Rickard                   Director                                           January 22, 1997
- - - - --------------------------
Norman E. Rickard

/s/ Beat Schlagenhauf                   Director                                           January 22, 1997
- - - - --------------------------
Beat Schlagenhauf

                                        Director
- - - - -------------------------
 Richard Worth

/s/ Bruce MacDonald                     Senior Vice President and Controller (Chief        January 22, 1997
- - - - --------------------------              Financial Officer)
Bruce MacDonald

</TABLE>


                                       24
<PAGE>

                                   EXHIBITS TO
                          ANNUAL REPORT ON FORM 10-KSB


<TABLE>
<CAPTION>

           Exhibit
           Number        Description

<S>                      <C>
             3.1         Amended and Restated  Certificate of  Incorporation  of
                         Registrant  dated  January 12, 1993.  (Incorporated  by
                         reference from Exhibit 3.3 of Form 10-K for fiscal year
                         ended October 30, 1993 - File No. 1-11254.)

             3.2         By-Laws of Registrant.  (Incorporated by reference from Exhibit 3.4 of
                         Registration Statement 33-46382.)

             4.1         Form of Representative's Warrant.  (Incorporated by reference from Exhibit
                         4.1 of Registration Statement 33-46382.)

            10.1         Equipment  Lease  between the Company and AMI  Leasing,
                         February 14,  1992.  (Incorporated  by  reference  from
                         Exhibit 10.1 of Registration Statement 33-46382.)

            10.2         Commercial Lease between the Company and Bunco, Inc., July 22, 1991.
                         (Incorporated by reference from Exhibit 10.2 of Registration Statement
                          33-46382.)

            10.3         Employment Agreement between Vermont Pure Springs, Inc. and
                         Timothy G. Fallon.  (Incorporated by reference from Exhibit 10.6 of Form
                         10-K for fiscal year ended October 28, 1994, File No. 1-11254.)

            10.4         Stock Option Agreement between Company and Timothy G. Fallon.
                         (Incorporated by reference from Exhibit 10.7 of Form 10-K for fiscal year
                         ended October 28, 1994, File No. 1-11254.)

            10.5         Consulting Agreement between Vermont Pure Springs, Inc. and John X.
                         Maguire.  (Incorporated by reference from Exhibit 10.8 of Form 10-K for
                         fiscal year ended October 28, 1994, File No. 1-11254.)

            10.6         1991 Stock Option Plan.  (Incorporated by reference from Exhibit 10.6 of
                         Registration Statement 33-46382.)

            10.7         Consulting  Agreement dated October 1, 1993 between the
                         Company  and  Condor  Ventures  Ltd.  (Incorporated  by
                         reference from Exhibit 10.7 of  Registration  Statement
                         33-72940.)

            10.8         Agreement  dated July 30, 1993  between  Transportation
                         Display  Industries and the Company.  (Incorporated  by
                         reference from Exhibit 10.8 of  Registration  Statement
                         33-72940.)

            10.9         1993 Performance Equity Plan.  (Incorporated by reference from Exhibit
                         10.9 of Registration Statement 33-72940.)

            10.10        Revolving   Credit  Facility  and  Security   Agreement
                         between   the   Company   and  The   Chittenden   Bank.
                         (Incorporated  by reference  from Exhibits 6.1 and 6.2,
                         respectively  of the Report on Form 10-Q for the fiscal
                         quarter ended April 30, 1994.)
</TABLE>


                                       25
<PAGE>
<TABLE>
<CAPTION>

           Exhibit
           Number        Description
<S>                      <C>

            10.11        Asset   Purchase   Agreement   dated  April  30,  1996.
                         (Incorporated  by  reference  from  Exhibit  2.1 of the
                         Report on Form 8-K dated May 1, 1996.)
            10.12        Loan Agreement  dated April 26, 1996 among Vermont Pure
                         Springs,  Inc.,  the Company and The  Chittenden  Bank.
                         (Incorporated  by  reference  from  Exhibit 10.1 of the
                         Report on Form 8-K dated May 1, 1996.)

            10.13        Promissory Note of Vermont Pure Springs, Inc. in principal amount of
                         $200,000.  (Incorporated by reference from Exhibit 10.2 of the Report on
                         Form 8-K dated May 1, 1996.)

            10.14        Promissory Note of Vermont Pure Springs, Inc. in principal amount of
                         $100,000.  (Incorporated by reference from Exhibit 10.3 of the Report on
                         Form 8-K dated May 1, 1996.)

            10.15        Form of Promissory Note of Vermont Pure Springs, Inc. to be entered into
                         May 1, 1998.  (Incorporated by reference from Exhibit 10.4 of the Report
                         on Form 8-K dated May 1, 1996.)

            10.16        Lease dated October 1, 1995. (Incorporated by reference
                         from  Exhibit  10.5 of the Report on Form 8-K dated May
                         1, 1996.)

            22           Subsidiaries.

            23.1         Consent of Feldman Radin & Co., P.C.

            27           Financial Data Schedule
</TABLE>
                                       26


                                                                     EXHIBIT 22

                               VERMONT PURE HOLDINGS, LTD.

                                       SUBSIDIARIES



                                                                      State of
Name                                                               Incorporation
- - - - -------------------------                                          -------------
Vermont Pure Springs, Inc.                                         Delaware






                                                                   EXHIBIT 23.1

                           INDEPENDENT AUDITORS' CONSENT


To the Board of Directors and Stockholders
  of Vermont Pure Holdings, Ltd.
Randolph, Vermont


     We consent to the incorporation by reference in Registration  Statement No.
33-95908  on Form S-8 of  Vermont  Pure  Holdings,  Ltd.  of our  report,  dated
December 13, 1996, appearing in the Annual Report on Form 10-KSB of Vermont Pure
Holdings, Ltd. for the year ended October 26, 1996.


\S\ FELDMAN RADIN & CO., P.C.
- - - - -----------------------------
Feldman Radin & Co., P.C.


New York, New York
January 23, 1997

WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0000885040
<NAME>                        VERMONT PURE HOLDINGS, LTD.
<MULTIPLIER>                                   1
<CURRENCY>                                    U.S.
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                              OCT-26-1996
<PERIOD-START>                                 OCT-29-1995
<PERIOD-END>                                   OCT-26-1996
<EXCHANGE-RATE>                                0
<CASH>                                         783,081
<SECURITIES>                                   0
<RECEIVABLES>                                  1,350,885
<ALLOWANCES>                                   (191,079)
<INVENTORY>                                    783,156
<CURRENT-ASSETS>                               2,885,188
<PP&E>                                         7,352,497
<DEPRECIATION>                                 (1,816,312)
<TOTAL-ASSETS>                                 9,971,394
<CURRENT-LIABILITIES>                          2,566,546
<BONDS>                                        2,878,353
                          0
                                    0
<COMMON>                                       9,678
<OTHER-SE>                                     4,516,817
<TOTAL-LIABILITY-AND-EQUITY>                   9,971,394
<SALES>                                        11,878,829
<TOTAL-REVENUES>                               11,878,829
<CGS>                                          6,162,903
<TOTAL-COSTS>                                  6,162,903
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               123,667
<INTEREST-EXPENSE>                             196,630
<INCOME-PRETAX>                                (1,267,331)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (1,267,331)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (1,267,331)
<EPS-PRIMARY>                                  (.13)
<EPS-DILUTED>                                  0
        


</TABLE>


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