VERMONT PURE HOLDINGS LTD
10QSB, 1998-03-12
GROCERIES & RELATED PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                                   FORM 10-QSB


            QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                     For the Quarter Ended January 24, 1998
                           Commission File No. 1-11254

                           VERMONT PURE HOLDINGS, LTD.

             (Exact name of registrant as specified in its charter)

         Delaware                                             06-1325376
(State or other jurisdiction of                           (I.R.S. Employer
 incorporation or organization)                           Identification No.)

                     Route 66; PO Box C; Randolph, VT 05060
               (Address of principal executive offices) (Zip Code)

                                  (802)728-3600
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                  Yes        X                                No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

                                                                 Outstanding at
        Class                                                     March 3, 1998

Common Stock, $.001 Par Value                                       10,279,540



<PAGE>


                   VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARIES

                                      INDEX

                                                                    Page Number
Part I - Financial Information

   Item 1.           Financial Statements

                     Consolidated Balance Sheet as of
                     January 24, 1998 (unaudited) and
                     October 25, 1997                                       4

                     Consolidated Statement of Operations
                     (unaudited) for the Three Months ended
                     January 24, 1998 and January 25, 1997                  5

                     Consolidated Statement of Cash Flows
                     (unaudited) for the Three Months ended
                     January 24, 1998 and January 25, 1997                  6

                     Notes to Consolidated Financial Statements
                     (unaudited)                                       7 - 10

   Item 2.           Management's Discussion and Analysis of
                     Financial Condition and Results of
                     Operation                                        11 - 13

Part II - Other Information                                           14 - 15

   Item 1.           Legal Proceedings

   Item 2.           Changes in Securities

   Item 3.           Defaults upon Senior Securities

   Item 4.           Submission of Matters to a Vote of Security Holders

   Item 5.           Other Information

   Item 6.           Exhibits and Reports on Form 8-K

                     Signature                                             16

                                                         2

<PAGE>


                                                                   Page Number

Exhibit Index                                                              17

   Asset Purchase Agreement between Vermont Pure Holding, Ltd. and
   Vermont Coffee Time, Inc. relating to the purchase certain assets and
   liabilities dated December 19, 1997.

   Promissory Note Between Vermont Pure Springs, Inc. and Vermont
   Pure Holdings and Vermont Coffee Time, Inc. dated January 5, 1998.

   Security Agreement between Vermont Pure Springs and Vermont
   Pure Holdings and Vermont Coffee Time, Inc. dated January 5, 1998.

   Consulting Agreement between Amy Berger and Vermont Pure Holdings,
   Ltd. dated January 5, 1998.

   Distribution Rights Agreement between Vermont Pure Springs, Inc. and
   Akva Hf. dated December 9, 1997.

   Packing and Distribution Agreement between Vermont Pure Springs, Inc.
   and Akva Hf. dated December 9, 1997.


                                                         3

<PAGE>

<TABLE>
<CAPTION>


                  VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEET

                                                               January 24,                  October 25,
                                                                  1998                         1997
                                                          ======================         =================
                                                               (Unaudited)
                                     ASSETS

CURRENT ASSETS:
<S>                                                      <C>                         <C>  
        Cash                                              $          470,689          $         93,808
        Accounts receivable                                        1,940,599                 1,974,765
        Inventory                                                    881,970                   978,473
        Current portion of deferred tax asset                        326,000                   326,000
        Other current assets                                         157,025                   288,627
                                                          ___________________         _________________

        TOTAL CURRENT ASSETS                                       3,776,283                 3,661,673
                                                          ___________________         _________________

PROPERTY AND EQUIPMENT - net of 
   accumulated depreciation                                        7,572,804                 7,332,912
                                                          ___________________         _________________


OTHER ASSETS:
        Intangible assets - net of accumulated                     6,777,201                 5,216,300
            amortization
        Deferred tax asset                                           218,000                   218,000
        Other assets                                                 188,034                   117,881
                                                          ___________________         _________________
                                                                   7,183,235                 5,552,181
                                                          ___________________         _________________

                                                          $       18,532,322         $      16,546,766
                                                          ===================         =================

                      LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
        Accounts payable                                  $        1,168,323         $       1,099,094
        Current portion of customer deposits                          52,201                    49,534
        Accrued expenses                                           1,073,370                   986,961
        Line of credit                                               980,621                   238,021
        Current portion of long term debt                            977,355                   885,748
        Current portion of obligations under 
          capital lease                                              110,297                   144,944
                                                          ___________________         _________________
        TOTAL CURRENT LIABILITIES                                  4,362,167                 3,404,302
              
        Long term debt                                             6,534,930                 5,435,292
        Obligations under capital lease                              339,725                   304,597
        Customer deposits                                            817,810                   760,559
                                                          ___________________         _________________
        TOTAL LIABILITIES                                          12,054,632                9,904,750
                                                          ___________________         _________________

STOCKHOLDERS' EQUITY:
        Common stock - $.001 par value, 20,000,000 
          authorized shares, issued and outstanding, 
          10,207,371 shares as of January 24, 1998
          and 10,131,980 shares at October 25, 1997                    10,207                   10,132
        Paid in capital                                            22,747,343               22,447,092
        Accumulated deficit                                       (16,279,860)             (15,815,208)
                                                          ___________________         _________________
        TOTAL STOCKHOLDERS' EQUITY                                  6,477,690                6,642,016
                                                          ___________________         _________________

                                                          $        18,532,322         $     16,546,766
                                                          ===================         =================
                                       4
                       See Notes to Financial Statements


</TABLE>
<PAGE>
<TABLE>
<CAPTION>

                  VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENT OF OPERATIONS




                                                                                                  Three months ended
                                                                                ====================================================
                                                                                     January 24,                      January 25
                                                                                        1998                             1997
                                                                                ===================             ====================
                                                                                    (Unaudited)                       (Unaudited)   
<S>                                                                            <C>                              <C>    
SALES                                                                           $         4,407,086              $        2,315,415

COST OF GOODS SOLD                                                                        1,942,154                       1,230,895
                                                                                ____________________             ___________________
GROSS PROFIT                                                                              2,464,932                       1,084,520
                                                                                ____________________             ___________________

OPERATING EXPENSES:
     Selling, general and administrative expense                                          2,017,100                       1,237,486
     Advertising expenses                                                                   640,897                         420,656
     Amortization                                                                           120,706                          34,599
                                                                                ____________________             ___________________

TOTAL OPERATING EXPENSES                                                                  2,778,703                       1,692,741
                                                                                ____________________             ___________________

PROFIT (LOSS) FROM OPERATIONS                                                              (313,771)                       (608,221)
                                                                                ____________________             ___________________

OTHER INCOME (EXPENSE):  
     Interest - net                                                                        (151,284)                        (72,991)
     Miscellaneous                                                                              403                          10,971
                                                                                ____________________             ___________________
TOTAL OTHER INCOME (EXPENSE)                                                               (150,881)                        (62,020)
                                                                                ____________________             ___________________

NET PROFIT (LOSS)                                                               $          (464,652)             $         (670,241)
                                                                                ====================             ===================

BASIC EARNINGS (LOSS) PER SHARE                                                              ($0.05)                         ($0.07)
                                                                                ====================             ===================

Weighted Average Shares Used in Computation                                              10,162,759                       9,678,268
                                                                                ====================             ===================


                                       5
                       See Notes to Financial Statements

</TABLE>
<PAGE>

<TABLE>
<CAPTION>
 
                   VERMONT PURE HOLDINGS, LTD AND SUBSIDIARIES

                      CONSOLIDATED STATEMENT OF CASH FLOWS
 
 
                                                                                          Three months ended
                                                                            ________________________________________    
                                                                                January 24,           January 25,
                                                                                   1998                   1997
                                                                            _________________      _________________
                                                                                (Unaudited)          (Unaudited)
<S>                                                                         <C>                     <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net loss                                                               $        (464,652)      $         (670,241)
     Adjustments to reconcile net loss to net 
       cash from operating activities:
     Depreciation                                                                     292,674                 175,734
     Amortization                                                                     120,706                  34,599
     (Gain) loss on disposal of property and equipment                                (13,029)                (10,248)
                                                                            _________________      __________________
                                                                                      (64,301)               (470,156)
 
     Changes in assets and liabilities (net of 
       effect of acquisitions): 
     (Increase) Decrease in accounts receivable                                       142,313                 162,422
     (Increase) Decrease in inventory                                                 136,988                 (16,046)
     (Increase) Decrease in other current assets                                      131,602                 (42,609)
     (Increase) Decrease in other assets                                             (149,694)                123,355
     (Decrease) Increase in accounts payable                                          (63,016)               (160,252)
     (Decrease) Increase in customer deposits                                          13,242                  (1,370)
     (Decrease) Increase in accrued expenses                                           86,409                 175,600
                                                                            _________________      __________________
CASH USED IN OPERATING ACTIVITIES                                                     233,543                (229,056)
                                                                            _________________      __________________     
CASH FLOWS FROM INVESTING ACTIVITIES:
     Purchase of property, plant and equipment                                       (414,100)               (209,179)
     Proceeds from sale of fixed assets                                                13,029                  16,636
     Cash expended for acquisitions                                                (1,331,169)                      0
                                                                            _________________      __________________
CASH USED IN INVESTING ACTIVITIES                                                  (1,732,240)               (192,543)
                                                                            _________________      __________________
CASH FLOWS FROM FINANCING ACTIVITIES:
     Proceeds from line of credit                                                     742,600                 355,316
     Proceeds from debt                                                             1,365,489                 110,725
     Principal payments of debt                                                      (243,461)               (120,546)
     Sale of Common Stock                                                              10,950                       0
                                                                            _________________      __________________
CASH PROVIDED BY FINANCING ACTIVITIES                                               1,875,578                 345,495
                                                                            _________________      __________________

NET INCREASE (DECREASE) IN CASH                                                       376,881                 (76,104)
 
CASH - Beginning of period                                                             93,808                 783,081
                                                                            _________________      __________________
CASH  - End of period                                                        $        470,689        $        706,977
                                                                            =================      ==================
  
Cash paid for interest                                                       $        160,952        $        161,286
                                                                            =================      ==================



                                       6
                       See Notes to Financial Statements
</TABLE>
<PAGE>
                  VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                   (Unaudited)


1.       BASIS OF PRESENTATION

         The accompanying  unaudited consolidated financial statements have been
         prepared in accordance with Form 10-QSB instructions and in the opinion
         of  management  contain  all  adjustments  (consisting  of only  normal
         recurring accruals) necessary to present fairly the financial position,
         results of operations,  and cash flows for the periods  presented.  The
         results  have  been  determined  on the  basis  of  generally  accepted
         accounting  principles and practices applied consistently with the Form
         10-KSB for the year ended October 25, 1997.

         Certain information and footnote  disclosures  normally included in the
         financial  statements  presented in accordance with generally  accepted
         accounting  principles have been condensed or omitted. The accompanying
         consolidated  financial  statements  should be read in conjunction with
         the financial  statements and notes thereto  incorporated  by reference
         from the  Company's  Form  10-KSB and Annual  Report for the year ended
         October 25, 1997.

2.       SIGNIFICANT ACCOUNTING POLICIES

         In February  1997,  the  Financial  Accounting  Standards  Board issued
         Statement on Financial  Accounting  Standards  No. 128,  "Earnings  Per
         Share" (FAS No. 128) which became effective for both interim and annual
         financial  statements  for periods  ending after December 15, 1997. FAS
         No. 128  requires a  presentation  of  "Basic"  and (where  applicable)
         "Diluted" earnings per share.  Generally,  Basic earnings per share are
         computed on only the weighted  average number of common shares actually
         outstanding  during the period and the  Diluted  computation  considers
         potential   shares  issuable  upon  exercise  or  conversion  of  other
         outstanding instruments where dilution would result.  Furthermore,  FAS
         No. 128 requires the restatement of prior period reported  earnings per
         share to conform to the new standard.

         The Basic loss per share was $.05 for the fiscal  quarter ended January
         24, 1998 and $.07 for the fiscal  quarter  ended  January 25, 1997.  On
         these  dates,  the Company had other  potentially  dilutive  securities
         consisting  of options and warrants of 2,132,187  and 1,755,000 for the
         respective  periods.  Since the  Company  incurred  a loss in the first
         quarter of both 1998 and 1997,  inclusion  of these  securities  in the
         earnings per share calculation would be antidilutive.
         Consequently, diluted earnings per share has not been presented.




                                                         7

<PAGE>



3.       LINE OF CREDIT

         On January 24, 1998 the Company had borrowed $980,621 from its line of
         credit with  Chittenden  Bank.  Under the formula of the  agreement the
         Company was eligible to borrow $1,500,000.

4.       ACQUISITIONS

         A. Akva - On December 9, 1997 the  Company  entered  into a packing and
         distribution  rights agreement and a distribution rights agreement with
         Akva,  Hf. The  purpose of the  agreements  is to allow the  Company to
         distribute  Akva, an Icelandic spring water, on an exclusive basis. The
         rights were acquired for 25,000  shares of the  Company's  common stock
         valued at $107,812  and 50% of the profits  resulting  from the sale of
         Akva  products  from  January 1, 1999  through  December  31, 2004 to a
         maximum of $500,000 for the term. The Company will pay a packing fee to
         Akva    for    bottling    the    product    and    will    charge    a
         marketing/administration   fee  as  outlined  in  the  agreements.  The
         agreements at cancelable by the Company with 90 day written notice.

         B. Vermont Coffee Time - On January 5, 1998, the Company  completed the
         purchase of  substantially  all of the assets of Vermont  Coffee  Time,
         Inc. a company  operating  distribution  routes for water and coffee to
         homes and offices and commercial vending services primarily in Northern
         Vermont.  The purchase price of the assets was  $1,431,564.  Chittenden
         Bank financed  $1,000,000 of the purchase from the  acquisition  credit
         facility that was provided by the loan  agreement  dated June 20, 1997.
         The balance of the purchase price was settled by the issuance of a note
         to the seller of $250,000 and by the  issuance of 45,391  shares of the
         Company's common stock valued at $181,564.

5.       LONG TERM DEBT

         The Company  entered  into a note with  Vermont  Coffee  Time,  Inc. on
         January 5, 1998 in conjunction with the purchase of certain assets from
         that  Company.  The term of the note is five  years.  It is  payable in
         equal monthly  installments  based on a ten year  amortization  at 8.5%
         interest.  There is a lump sum of $154,179 due on January 5, 2003.  The
         loan is secured by all tangible and intangible assets pertaining to the
         Asset Purchase agreement governing this transaction.

6.       INTANGIBLE ASSETS

         The  value of the  distribution  rights  obtained  from  Akva,  Hf.  in
         exchange for the Company's stock will be amortized over six years.  The
         price of the  Company's  stock was $4.3125 per share at the time of the
         closing. Based on the issuance of 25,000 shares, distribution rights at
         the time of the sale were valued at $107,812.

         Goodwill that resulted from the acquisition of the assets of Vermont 
         Coffee Time, Inc. will

                                                         8

<PAGE>



         be amortized over 30 years and was calculated as follows:

         Purchase Price                                              $1,431,564
         Acquisition Costs                                               81,169
         Fair Value of Tangible and Identifiable Intangible Assets     (397,910)
         Liabilities Assumed                                            248,618
                                                                    ___________
         Total                                                       $1,363,441
                                                                    ===========
         In  conjunction  with  the   acquisition,   the  Company  entered  into
         non-competition, employment and consulting agreements with the owner of
         Vermont Coffee Time, Inc.,  pursuant to which she will receive payments
         of  $20,000 a year over three  years.  The  assets  acquired  consisted
         primarily of coolers, brewers, vehicles, and customer lists.

7.       COMMITMENTS

         A. Leased Space - The Company  entered  into a lease for 18,000  square
         feet of  space in  Halfmoon,  New  York.  The  space  will be used as a
         bottling,  warehouse,  and distribution plant for the Company's upstate
         New York Home and Office  operations.  This space  replaces  the former
         headquarters  of Excelsior  Spring  Water,  in  Saratoga,  NY which the
         Company  currently  leases on a month to month  basis.  The lease  will
         commence  approximately  April 1, 1998 and the term of the new lease is
         10 years.  Annual  rent  payments  in the first year of the lease total
         $90,000 and increase slightly each year thereafter.

         B. Production Capacity - In order to increase production capacity,  the
         Company  has made  plans  to  acquire  new  production  equipment  from
         December 1997 through April 1998. The equipment  includes a five gallon
         filling line and associated  equipment for  installation in the Albany,
         New York area.  Additionally,  the Company is replacing its filling and
         packaging  machinery in its PET bottling facility in Randolph,  VT. The
         acquisition of this equipment for an aggregate  amount of approximately
         $800,000 is being financed by and lease with KeyCorp Leasing. The lease
         is for six years  with a market  value buy out of the  equipment  after
         that term. As of January 24, 1998 the Company had closed on $326,000 of
         the total amount of the lease. The company is treating this arrangement
         as an operating lease.

8.       STOCK ISSUANCES

         The Company  issued  25,000  shares of its common  stock on December 9,
         1997 in conjunction with the purchase of distribution rights from Akva,
         Hf. valued at $107,812.

         The Company issued 45,391 shares of its common stock valued at $181,564
         on  January  5, 1998 as part of the  purchase  of the assets of Vermont
         Coffee Time, Inc.

         As part of the agreement to purchase the stock of A.M. Fridays, Inc. in
         July, 1997,  the Company agreed to pay contingent consideration in the 
         event gross sales of A.M. Fridays exceed $1,135,000 from the period of 
         January 1, 1997 to January 2, 1998.  The sales for this

                                        9

<PAGE>



         period were $1,461,676.  On February 2, 1998, the Company issued 72,169
         shares of its common stock, valued at $288,676.  This will be accounted
         for as part of the purchase price and accordingly booked as goodwill as
         of the transaction date.

9.       CONTINGENCIES

         Former Employees
         On  March 1,  1996,  the  Company  brought  suits  against  two  former
         employees  alleging that they had breached  their  agreements  with the
         Company.  The suits seek permanent  injunctive  relief and damages.  On
         April 1, 1996 the  Company  was  granted a  preliminary  injunction  in
         Vermont  Superior  Court  that  prevented  the  former  employees  from
         pursuing  ventures  competitive  to the Company.  A future hearing will
         address the permanency of the injunction.  Subsequently, both employees
         filed counterclaims  against the Company seeking monetary damages.  The
         Company has  certain  defenses  arising  out of its claims  against the
         employees that it will assert when necessary.

         On February 24, 1997 the Company  reached a settlement  with one of the
         two former employees  involved in ongoing  litigation with the Company.
         The settlement had no material financial impact on the Company and both
         parties agreed to release their claims against each other.

         The Company does not anticipate  that the outcome of the remaining suit
         will have a material financial impact on the Company.

10.      SUBSEQUENT EVENTS

         A. On January 30, 1998 the Company  purchased certain assets of Sagamon
         Spring Water Company of Rutland,  Vermont.  The assets  included a five
         gallon water bottle filler and  ancillary  equipment,  exclusive  water
         rights to a spring located in Tinmouth,  Vermont,  and exclusive use of
         the Sagamon trade name. The purchase price was approximately $270,000.

         B. On January 26, 1998 the Company signed a commitment  letter to close
         on a new credit  facility with CoreStates  Bank. The facility  replaces
         substantially all of the financing with Chittenden Bank. The commitment
         is for up to  $15,000,000,  $2,000,000 of which is for working  capital
         with the balance  available for  acquisitions  subject to the terms and
         conditions set forth by the facility. The interest rate on the facility
         is the LIBOR rate plus 250 basis  points  which was 8.1% as of February
         24, 1998. The term of the agreement is five years.  Chittenden  Bank is
         not participating in this loan facility.







                                       10

<PAGE>





PART I - Item 2

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following  discussion and analysis  should be read in  conjunction  with the
financial statements and notes thereto as filed in the Company's Form 10-KSB for
the year ended October 26, 1996.

                           Forward-Looking Statements

When used in the Form  10-QSB  and in future  filings  by the  Company  with the
Securities  and Exchange  Commission,  the words or phrases "will likely result"
and "the Company  expects,"  "will  continue,"  "is  anticipated,"  "estimated,"
"project,"  or  "outlook"  or  similar  expressions  are  intended  to  identify
"forward-looking  statements"  within  the  meaning  of the  Private  Securities
Litigation  Reform Act of 1995.  The  Company  wishes to caution  readers not to
place undue reliance on any such forward-looking statements, each of which speak
only as of the date made.  Such  statements  are  subject  to certain  risks and
uncertainties  that  could  cause  actual  results  to  differ  materially  from
historical  earnings and those presently  anticipated or projected.  Among these
risks  are  water  supply  and  bottling  capacity  constraints  in the  face of
significant  growth,  dependence  on  outside  distributors,   and  reliance  on
commodity price fluctuations as they influence raw material pricing. The Company
has no obligation to publicly  release the result of any revisions  which may be
made to any  forward-looking  statements to reflect anticipated or unanticipated
events or circumstances occurring after the date of such statements.

                              Results of Operations

Sales - Sales for the first three months of fiscal year 1998 were $4,407,086, an
increase of  $2,091,671 or 90% over sales of  $2,315,415  for the  corresponding
period  last  year.  Excluding  sales  attributable  to  the  acquisitions  made
subsequent  to the first  quarter  of 1997  sales in the first  three  months of
fiscal 1998 were 27% over the corresponding period last year.

Sales for retail-size  products increased $838,082,  or 57%, for the first three
months of fiscal year 1998 compared to the corresponding  period a year ago. The
increase was a result of volume  increases  related to the  continued  growth of
both  the  Vermont  Pure  brand  and  secondary  labels.   Brand  awareness  was
accelerated  during the quarter through  increased  promotion.  This, as well as
increased  market  penetration and development of new markets,  were responsible
for the sales growth. Average selling price for the first three months of fiscal
year 1997 was up 4% from the previous year. The total 37% increase was accounted
for in the following  distribution  channels:  27%  attributable to Vermont Pure
sizes, 8% attributable to Hidden Spring,  and 2% attributable to private labels.
The Akva brand had no material impact on sales for the quarter.

Sales for the home and office division increased $1,226,379, or 139%, for the 
first three months of

                                       11

<PAGE>



fiscal  year 1998  compared  to the prior  year.  A  substantial  portion of the
increase in sales for this division can be attributed to acquisitions. Exclusive
of  acquisitions,   sales  of  home  and  office  related   products   increased
approximately 10% for the first quarter of fiscal year 1998.

Cost of Goods Sold - For the three months, Cost of Goods Sold was $1,942,154 for
fiscal year 1998 compared to  $1,230,895 in fiscal year 1997  resulting in gross
profits of $2,464,932,  or 56% of sales, for fiscal year 1998 and $1,084,520, or
47% of sales,  for fiscal  year 1997.  The  increase  in gross  profit for first
quarter was due to a  considerable  increase in sales volume which resulted in a
lower  cost per unit.  In  addition,  the  Company's  raw  material  costs  were
significantly  lower during the quarter than for the comparable period last year
as a result of new bottle  processing  and  pricing  that was  effective  in the
second quarter of fiscal 1997. Raw material costs remained stable throughout the
first quarter of 1998. However, the Company's bottle prices are dependant on the
market costs of resin,  and the  stability of these costs cannot be  guaranteed.
Significant  price  fluctuations  in the future  could  result in  corresponding
positive or negative effects on cost of goods sold and gross profit.

Operating  Expenses - For the first three months of fiscal year 1998 compared to
the  corresponding  period in fiscal year 1997,  total  operating  expenses were
$2,778,703  and  $1,692,741,  respectively,  an increase of  $1,085,962  or 64%.
Selling,  general and administrative expenses increased by $779,614, or 63%, for
the first  three  months of fiscal  year 1997.  The  increase in these costs was
largely  due to  conversion  and  operating  costs  associated  with the  recent
acquisitions.  The  Company  anticipates  that  it  will  continue  to  work  on
maximizing the operating  efficiencies of the acquired  companies.  However,  no
assurance can be given that this effort will yield savings. Advertising expenses
increased  by $220,241,  or 52%, for the three month period in 1998  compared to
the  corresponding  period of fiscal 1997. The increase in advertising  expenses
was  due  to  higher  promotional  expenses  associated  with  increased  market
penetration and brand awareness.  Given the competitive  nature of the industry,
the Company  anticipates that it will continue to spend  significant  amounts in
the future for  advertising  and  promotion  as it  continues  to develop  brand
recognition  and increase  market  penetration.  For the first quarter of fiscal
year 1998  amortization  increased $86,107 from the same quarter a year ago as a
result of increased goodwill from new acquisitions.


Profit/Loss From Operations - Loss from operations for the first three months of
fiscal year 1998 was $313,771 as compared to a loss from  operations of $608,221
for the same period last year, an improvement of $294,450.  The improvement,  in
what is  historically  the Company's  weakest  quarter,  is  attributable to the
increase  in sales  coupled  with a decrease  in raw  material  costs and volume
efficiencies. The Company plans to continue to create greater consumer awareness
and to find  alternate  distribution  channels for its retail product and expand
its home and office distribution which is a less cyclical business. No assurance
can be given that this plan will be successful.

Other  Income/Expense - Net interest expense increased $78,293, or 107%, for the
first quarter of fiscal year 1998,  respectively,  compared the first quarter in
fiscal  year 1997.  The  increase  in  interest  expense  was  primarily  due to
increased borrowing to fund capital equipment  requirements  through a bank line
of credit and finance the recent acquisitions.


                                       12

<PAGE>



Net  Profit/Loss  - The  Company's net loss for the first three months of fiscal
year 1998 was $464,652  compared to $670,241 for the  corresponding  period last
year, an improvement of $205,589 or 31%.

                         Liquidity and Capital Resources

Largely  as a result of  reduction  of the net loss,  cash flow from  operations
showed an improvement for the first three months of fiscal year 1998 as compared
to the  corresponding  period in fiscal  year  1997.  The net cash  inflow  from
operations  improved  to  $246,572  from  an  outflow  of  $229,056,  for  those
respective periods.  The Company's primary  requirements for capital continue to
be for  the  marketing  and  promotional  activities  needed  to  effect  market
penetration and expand sales,  acquiring  operating assets needed to accommodate
the growth of the business,  and scheduled debt repayments.  These  requirements
may result in continued net cash outflows on a seasonal basis.

As of January 24, 1998,  the Company had a working  capital  deficit of $585,884
compared to positive  working  capital of $257,371 at the end of its fiscal year
on October  25,  1997.  The  decrease in working  capital of $843,255  reflects,
primarily, the use of cash to fund the operating loss for the quarter,  purchase
equipment,  for  scheduled  debt  repayment  and  to  finance  acquisitions  and
resulting  integration  costs.  As of March 3, 1998 the Company had  borrowed on
$1,394,202 its line of credit compared to a $238,021 balance at the beginning of
the fiscal  year.  The maximum  amount  available  to borrow as of that date was
$1,500,000,  based on the level of receivables  and inventory.  The Company pays
interest on any outstanding principal at the prime rate as published in the Wall
Street  Journal plus .50%,  which was 9.00% per annum on March 3, 1998. The loan
facility is secured by all the inventory,  receivables and intangible  assets of
the Company and expires June 1, 1999.  The Company plans to replace this line of
credit  during  the  second  quarter  with  an  operating  line of  credit  with
CoreStates Bank, in Philadelphia,  with a maximum limit of $2,000,000.  The line
will be  secured  by  substantially  all of the  Company's  assets  and  have an
interest rate based on LIBOR plus 250 basis points, presently about 8.1%

At October 25, 1997,  the Company had recorded a deferred tax asset of $544,000.
Based on current  levels.  No  adjustments  were made to this amount  during the
first quarter of 1998. Further recognition is dependant on future earnings.

The Company borrowed  $1,000,000  during the fiscal quarter from Chittenden Bank
in connection with the acquisition of the assets of Vermont Coffee Time, Inc. In
addition to the note,  the Company  issued a note payable to the former owner of
the  acquired  company of  $250,000,  payable  over the next five  years,  at an
interest  rate  of  8.5%.   The  existing   acquisition   debt  to   Chittenden,
approximately  $4.3 million,  is expected to be refinanced  with CoreStates Bank
under the agreement  mentioned  above. In addition,  the commitment  letter with
CoreStates  Bank provides an  additional  amount of  approximately  $8.7 million
available for future acquisitions if they meet defined parameters.

The Company has reduced its cash usage over the last year and  anticipates  that
its working capital  position will improve in future quarters and is adequate to
fund operations when supplemented by its operating line of credit.  Future sales
growth and acquisitions may require significant  capital additions.  The Company
anticipates that it will be able to use its own resources and obtain financing

                                       13

<PAGE>



for this  expansion  although no assurance can be given that  financing  will be
available.  The Company is pursuing an active program of evaluating  acquisition
options. To complete any acquisitions, the Company anticipates using its capital
resources and the CoreStates facility described above.

                                       14

<PAGE>



PART II - Other Information

Item 1 - Legal Proceedings

         None

Item 2 - Changes in Securities

(a)      None

(b)      None

(c)      The  following  shares  were  issued  pursuant  to Section  4(2) of the
         Securities  Act of 1933 as  transactions  by an issuer not  involving a
         public offering:

         The Company issued 25,000 of its unregistered common shares on December
         9, 1997 in conjunction  with the purchase of  distribution  rights from
         Akva,  Hf. The price of the stock on that date was  $4.3125  per share.
         20,000  shares were  issued to Akva Hf. and 2,500  shares each to David
         Thibodeau and William Bennet.

         The Company issued 45,391 of its unregistered  common shares on January
         5, 1998 as part of the  purchase of the assets of Vermont  Coffee Time,
         Inc.  The price of the stock on that date was $4 per share.  All shares
         were issued to the sole stockholder Vermont Coffee Time, Inc.

         As part of the  agreement to purchase the stock of A.M.  Fridays,  Inc.
         (AMF) in July, 1997, the Company agreed to contingent  consideration in
         the event  gross  sales of AMF  exceed  $1,135,000  from the  period of
         January  1, 1997 to January 2,  1998.  The sales for this  period  were
         $1,461,676.  On February 2, 1998,  the Company  issued 72,169 shares of
         its  unregistered  common shares,  valued at $4 per share,  the closing
         price of its  registered  shares on December 31, 1997,  in  conjunction
         with this agreement.  All shares were issued to the sole stockholder of
         AMF.

         In addition,  5,000 shares of the Company's  unregistered  common stock
         was issued to an  employee of the  Company  upon the  exercise of 5,000
         stock  options  granted  under the 1993  Performance  Equity Plan.  The
         exercise  price  was $2.18 per  share  and the  shares  were  issued on
         November 17, 1997.

Item 3 - Defaults upon Senior Securities

         None

Item 4 - Submission of Matters to a Vote of Security Holders

         None

                                       15

<PAGE>




Item 5 - Other Information

         None

Item 6 - Exhibits and Reports on Form 8-K

         Exhibit #                   Description

            10.1   Asset Purchase Agreement between Vermont Pure Holding, Ltd.
                   and Vermont Coffee Time, Inc. relating to the purchase 
                   certain assets and liabilities dated December 19, 1997.

            10.2   Promissory Note Between Vermont Pure Springs, Inc. and 
                   Vermont Pure Holdings and Vermont Coffee Time, Inc. dated 
                   January 5, 1998.

            10.3   Security Agreement between Vermont Pure Springs and Vermont
                   Pure Holdings and Vermont Coffee Time, Inc. dated January 5,
                   1998.

            10.4   Consulting Agreement between Amy Berger and Vermont Pure
                   Holdings, Ltd. dated January 5, 1998.

            10.5   Distribution Rights Agreement between Vermont Pure Springs, 
                   Inc. and Akva Hf. dated December 9, 1997.

            10.6   Packing and Distribution Agreement between Vermont Pure 
                   Springs, Inc. and Akva Hf. dated December 9, 1997.



                                       16

<PAGE>





                                    SIGNATURE


Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  Registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.




Dated:            March 10, 1998
                  Randolph, Vermont


                                     VERMONT PURE HOLDINGS, LTD.

                                     By: /s/ Bruce S. MacDonald
                                             Bruce S. MacDonald
                                     Vice President, Chief Financial Officer
                                    (Principal Accounting Officer and Principal
                                                  Financial Officer)


                                       17

<PAGE>


                                  EXHIBIT INDEX


         Exhibit #                         Description

            10.1    Asset Purchase Agreement between Vermont Pure Holding, Ltd.
                    and Vermont Coffee Time, Inc. relating to the purchase 
                    certain assets and liabilities dated December 19, 1997.

            10.2    Promissory Note Between Vermont Pure Springs, Inc. and 
                    Vermont Pure Holdings and Vermont Coffee Time, Inc. dated
                    January 5, 1998.

            10.3    Security Agreement between Vermont Pure Springs and Vermont
                    Pure Holdings and Vermont Coffee Time, Inc. dated January 5,
                    1998.

            10.4    Consulting Agreement between Amy Berger and Vermont Pure
                    Holdings, Ltd. dated January 5, 1998.

            10.5    Distribution Rights Agreement between Vermont Pure Springs, 
                    Inc. and Akva Hf. dated December 9, 1997.

            10.6    Packing and Distribution Agreement between Vermont Pure 
                    Springs, Inc. and Akva Hf. dated December 9, 1997.

            27.     Financial Data Schedule


                                       18



                            ASSET PURCHASE AGREEMENT

   THIS ASSET PURCHASE  AGREEMENT (the "Agreement") is entered into on this 19th
day of December  1997,  by and between  VERMONT PURE  HOLDINGS,  LTD.  ("VPH") a
Delaware  corporation with its principal place of business in Randolph,  Vermont
("Buyer") and VERMONT COFFEE TIME, INC. ("VCT"), a Vermont  corporation with its
principal place of business at P.O. Box 876, 29A Avenue C,  Williston,  VT 05495
("Seller").

                                    RECITALS

         WHEREAS,  VPH is a company  engaged in the bottling and sale of natural
spring water with its manufacturing  facility and principal place of business in
Randolph Center, VT, and

         WHEREAS,  VCT is a company,  engaged  in the  business  of selling  and
distributing  coffee,  water  and  related  products,  and  renting  cooler  and
dispenser  equipment for home and office  customers (the  "Business"),  with its
principal place of business in Williston, VT, and

         WHEREAS,  both  parties  desire to enter into  agreements  by which VPH
shall  purchase  substantially  all of the  assets  and  assume  certain  of the
liabilities of the Business.

         NOW  THEREFORE,  in  consideration  of the  mutual  promises  contained
herein, the parties agree as follows:

                                    I. ASSETS

         A.  Asset  Purchase  and Sale.  Upon the terms and  conditions  of this
Agreement, at the Closing (defined below), Seller shall sell, convey,  transfer,
assign and deliver to Buyer, and Buyer shall purchase,  substantially all of the
property of Seller  (except  the  Excluded  Assets  described  below),  wherever
located,  tangible and intangible,  consisting of the following assets: coolers,
coffee equipment,  accounts  receivable,  vehicles,  purchase orders,  telephone
number,  customer  lists,  and goodwill (the "Assets"),  but excluding  personal
items, mementos and an office chair ("Excluded Assets"),  which shall remain the
property of Seller.

         B. Liabilities. At the Closing, the Buyer shall assume by instrument of
assumption  reasonably  satisfactory  to  Seller's  counsel,  and  shall pay and
discharge as they become due, all of the  obligations  and liabilities of Seller
identified   and  described  in  Exhibit  "A"  attached   hereto  (the  "Assumed
Liabilities")  and no others.  Buyer shall defend,  indemnify and hold harm-less
Seller and its successors and assigns from any claim, cost, expense or liability
arising from or pertaining to any of the Assumed Liabilities after the Closing.

         C.       Bill of Sale.  Title to the Assets will be conveyed to Buyer
by Seller pursuant to 

<PAGE>



a Bill of Sale, free and clear of all liens and encumbrances except those which 
secure any: of the Assumed Liabilities.  The form of the Bill of Sale shall be
approved by Buyer's counsel prior to Closing.

         D.       Lease.  At Closing, Seller shall assign to Buyer its right 
title and interest under the Lease Agreement, dated March 1, 1996 (the "Lease")
between The Miller Group, as Lessor and the Seller, as Lessee, and Buyer will 
assume all obligations of Seller under the Lease.

                               II. PURCHASE PRICE

         In  consideration  of the  transfer of the  Assets,  the Buyer will (I)
assume all of the Assumed  Liabilities  in  accordance  with Section I.B of this
Agreement,  (ii)  execute  and  deliver  the  Consulting  Agreement  in the form
attached as Exhibit "B" attached hereto and pay the fees required  thereby,  and
(iii)  pay to  Seller  the  total  purchase  price  (the  "Purchase  Price")  of
$1,431,564. The Purchase Price shall be paid as follows:

         A. Deposit.  A $50,000 cash deposit (the "Deposit")  shall be delivered
in escrow to Seller's counsel,  Dinse,  Knapp & McAndrew,  P.C., as escrow agent
(the "Escrow  Agent") upon the signing of this  Agreement.  The Deposit shall be
held  in  escrow  and  applied  to  the  Purchase  Price  at the  Closing.  Upon
termination  of this  Agreement  by Buyer for  failure of any one or more of the
conditions precedent to Buyer's obligations, or upon breach of this Agreement by
Seller,  the Deposit shall be delivered by the Escrow Agent to Buyer,  and Buyer
shall be entitled to retain the Deposit as agreed and liquidated  damages.  Upon
termination  of this  Agreement  by Seller for failure of any one or more of the
conditions precedent to Seller's  obligations,  or upon breach of this Agreement
by Buyer,  the Deposit  shall be delivered  by the Escrow  Agent to Seller,  and
Seller shall be entitled to retain the Deposit as agreed and liquidated damages

         B.       Cash Payment at Closing $950,000 in cash or other immediately
available funds which shall be paid at Closing.

         C. Common Stock. Buyer shall issue to Seller at Closing,  pursuant to a
Stock  Issuance  Agreement in a form  reasonably  satisfactory  to Buyer,  to be
executed and delivered by Buyer to Seller at Closing, shares of unregistered and
restricted  common stock of VPH (the "Common Stock") with a fair market value on
the Closing Date of $181,564.  The "fair market value" of the Common Stock shall
be  determined  by the closing  price on the date prior to the Closing  Date, as
reported on NASDAQ.

         D.       Promissory Note.  Buyer shall execute and deliver to Seller at
Closing a promissory note (the "Note") in the form of Exhibit "C" attached
hereto in the principal amount of $250,000. The Note shall have a ten (10) year 
amortization schedule, shall be repaid with interest at the New York Prime Rate,
shall mature five years after the Closing

                                        2




<PAGE>



Date with a balloon payment at the end of the term, and shall be payable monthly
after closing.  The Note shall be guaranteed by Vermont Pure Springs,  Inc,. and
shall be secured by a security  interest in all of the Assets,  subject  only to
prior liens and security  interests of Buyers lender,  Chittenden  Bank, and the
Vermont Industrial Development Authority securing indebtedness financing Buyer's
purchase of the Assets.

         The Purchase Price shall be allocated  among the Assets by agreement of
the parties at the  Closing.  The parties  agree that  $100,000 of the  Purchase
Price shall be allocated to vehicles and equipment.

                    III. EXCLUDED SECURITIES AND LIABILITIES

         The  securities  of  the  Seller  are  expressly   excluded  from  this
transaction.  The Buyer  shall not  assume any  liabilities  or  obligations  of
Seller,  other  than  the  Assumed  Liabilities  set  forth  in  Exhibit  A.  In
particular, but without limitation, the Buyer does not assume any liabilities of
Seller for income  taxes,  for any  liability or payable to Seller's  pension or
profit sharing plan,  employment claims, or for any note payable to shareholders
of Seller.

                IV. CONDUCT OF BUSINESS AND CONDITION OF PREMISES
                               PENDING SETTLEMENT

Prior to the Closing:

         A. The  Business  of  Seller  will be  conducted  only in the  ordinary
course, in accordance with all laws and regulations of the township,  state, and
federal  governments,  and Seller  shall not violate  the terms of any  existing
leases or contracts.

      B. Seller will continue to operate the business in the manner heretofore
operated by Seller.
      C. Seller will maintain in effect its existing insurance on the Assets and
the Business.
      D. VCT will use their reasonable efforts to preserve VCT's organization,
to keep

available the services of employees, and to preserve friendly relations with its
customers and trade creditors.  Seller shall make no  representation or promises
with  employees  about  future  employment,  but Buyer  will  consider  existing
employees for resumption of duties as appropriate.

         E. In the event that prior to the date of Closing,  the Assets shall be
totally or  substantially  lost or damaged  by fire or any other  casualty,  the
Buyer shall have the option to terminate  this Agreement or waive the diminution
in value and close  under this  Agreement  buying  the Assets "as is",  in which
latter event it shall be entitled to treat the proceeds of any insurance paid to
Seller by reason of such loss or damage (excepting insurance for lost profits,
                                        3


<PAGE>



if any), as a payment on the Purchase Price or the Buyer shall have the right to
all insurance  proceeds to apply the funds to repair and/or to  reconstruct  the
Assets.

                                   V. CLOSING

A. The  closing  of the  transactions  contemplated  hereby  shall take place on
January  5, 1998 at 10:00 a.m.  (the  "Closing  Date") at the  offices of Dinse,
Knapp & McAndrew, P.C., 209 Battery Street, Burlington, Vermont 05401.

                  B.       Time shall be of the essence of this Agreement.

                  C.       Any closing adjustments shall be apportioned pro rata
                           as of the Closing Date.

                  D.       At the Closing, Seller shall deliver each of the 
                           following in proper form:

                           1.       The bill of sale required by Section I.C. of
                                    this Agreement.

                           2.       Certificates of Title to any motor vehicles
                                    included in the Assets, endorsed to Buyer.

                           3.       The opinion of Seller's counsel required    
                                    by Section VIII.C.

                           4.       An executed Assignment and Assumption
                                    Agreement with respect to the Lease.

                           5.       Authorizing Resolutions of Seller's Board of
                                    Directors and Shareholder, certified by the
                                    Secretary of Seller, approving this 
                                    Agreement and the transactions contemplated
                                    hereby.

                           6.       The executed Non-competition and Consulting
                                    Agreement in the form of Exhibit B.

                  E.       At the Closing, Buyer shall deliver each of the 
                           following in proper form:

                    1. The Deposit.

                    2. The cash portion of the Purchase Price required by 
                       Section II.B.

                    3. The Note, together with the guaranty of Vermont Pure 
                       Springs, Inc.

                    4. An executed security agreement and executed financing 
                       statements as necessary to perfect a security interest in
                       favor of Seller, securing the Note.

                                        4



<PAGE>



                           5.  The Common Stock, together with the execute
                           Stock Issuance Agreement.

                           6.  The opinion of Buyer's counsel, as required
                           by Section IX.C.

                           7.  Authorizing   resolutions  of  Buyer's  Board  of
                           Directors,  certified  by  the  Secretary  of  Buyer,
                           approving  this   Agreement,   the  Note,  the  Stock
                           Issuance Agreement, and the transactions contemplated
                           hereby and thereby.

                           8.  The executed assumption agreement with respect to
                           the Assumed Liabilities, and evidence of payment of 
                           the accounts payable included in the Assumed 
                           Liabilities. 

                           9.  The executed assignment and Assumption Agreement 
                           with respect to the Lease.

                           10.   The executed Non-Competition and Consulting 
                           Agreement in the form of Exhibit B.

                             VI. SELLER'S WARRANTIES

A.       The Seller represents and warrants to Buyer that as of the date of this
Agreement and as of the Closing Date, that:

                  1. The Seller is a corporation  duly organized and existing in
good standing under the laws of the State of Vermont,  with the corporate  power
to own its assets and carry on its business as is now being conducted.

                  2. Seller has good and marketable  title and the right of sole
possession and control of the Assets being sold pursuant to this Agreement,  and
the Assets at the time of Closing will not be subject to any mortgages, pledges,
liens,  encumbrances,  security  interest,  or charges,  except as  permitted by
Section I.C.

B.       The Seller represents that to the best of the Seller's knowledge, after
reasonable inquiry:

                  1. The Seller is in substantial compliance with all applicable
laws,  ordinances,  rules,  regulations,  and  requirements of all  governmental
authorities  having  jurisdiction  thereof,  and that  Seller has  substantially
complied  with  all  laws,   municipal   ordinances,   and  regulations  of  all
governmental authorities having jurisdiction thereof.

                  2. There are no actions, suits, or proceedings pending or 
threatened against

                                        5




<PAGE>



Sellers, either at law or in equity, brought by any federal, state, or municipal
or   other   governmental   agency,   department,   board,   bureau,   or  other
instrumentality.

                  3. All federal,  state,  and local tax returns  required to be
filed have been  filed,  all  deficiencies  proposed  have  either  been paid or
settled or are  included  in an account  for  accrued  taxes;  all  withholding,
unemployment, social security, excise interest have been paid or will be paid by
Seller after Settlement from funds set aside at Settlement.

                  4. Seller has provided to Buyer  copies of its federal  income
tax returns and related  schedules for the years 1994,  1995,  and 1996, and its
internally prepared profit/loss and balance sheets for the periods ending August
31, 1997 and October 31 1997. All such financial  information is accurate and in
accordance with the books and records of the Company,  and fairly represents the
financial condition,  assets and liabilities of the Company for the periods, and
as of the dates indicated.

                  5.  Neither  Seller  nor its  sole  shareholder  has  made any
agreement or taken any action  which might cause anyone to become  entitled to a
broker's fee or commission.

         C. If Seller  obtains any  knowledge  or  information  between the date
hereof and Closing, Making or indicating that any of the aforesaid warranties or
representations   are  no  longer   true,   or   indication   that  any  of  the
representations  and conditions set forth in this Section VI hereof are not true
and cannot be made true by the Seller by the time of Closing,  or will no longer
be true as of the date of Closing,  Seller will  promptly  notify  Buyer of such
change in circumstances.

                                       VII. BUYER'S WARRANTIES

         The  Buyer  represents  and  warrants  to Seller as of the date of this
Agreement and the Closing Date that:

         A. Buyer is a corporation  duly organized and existing in good standing
under  the laws of the  State of  Delaware  with the full  corporate  power  and
authority to own its assets,  carry on its  business as is now being  conducted,
and to consummate the transactions contemplated by this Agreement.

         B. This  Agreement  has been,  and each and every other  agreement  and
document to be  executed,  delivered  and  performed by Buyer  pursuant  hereto,
including the Note, the Stock Issuance Agreement,  and the other documents to be
delivered by Buyer at Closing,  when executed and delivered by Buyer,  will have
been duly authorized, executed and delivered by Buyer, and constitutes, or, when
executed  and  delivered  by Buyer will  constitute,  legal,  valid and  binding
obligations of Buyer enforceable against Buyer in accordance with their terms.



                                        6



<PAGE>



               VIII. CONDITIONS PRECEDENT TO OBLIGATIONS OF BUYER

         All  obligations  of the Buyer  under  this  Agreement  are  subject to
fulfillment, prior to or at Closing, of each of the following conditions:


         A.       Representation and Warranties.  The representations and
warranties of Seller contained in this Agreement being true at the time of 
Closing as though such representations and warrantees were made at such time.

         B.       Compliance With Agreement.  Seller shall have performed and 
                  complied with all agreements and conditions required by this
                  Agreement to be performed or complied with by, prior to, or 
                  at, closing.

         C.       Opinion of Counsel.  Seller shall have delivered to Buyer, in 
                  form and content satisfactory to Buyer's counsel, an opinion 
                  of its counsel issued to Buyer to the effect that:

                  (i)      Seller has been duly incorporated and is existing as
 a corporation in good standing under the laws of the State of Vermont;

                  (ii)     This transaction and its terms do not violate any
provisions of Seller's Articles of Incorporation or Bylaws;

                  (iii)    Seller has taken all shareholder, director and other 
actions necessary to authorize the transactions contemplated by the parties 
hereto;

                  (iv)     Seller has the authority to carry on the business 
presently being conducted by Company;

                  (v)      Seller has full power and authority to sell, assign 
and transfer the Assets sold pursuant to this Agreement.

         E.       Seller's Shareholder Approval.  Seller shall have obtained the
necessary Shareholder approval for this transaction.

         F.       Non-Compete and Consulting Agreement.  Buyer and Ms. Amy 
Berger shall execute and deliver at Closing the Consulting and Non-Compete 
Agreement attached as Exhibit "B".

                IX. CONDITIONS PRECEDENT TO OBLIGATIONS OF SELLER


                                       7

<PAGE>



         All  obligations  of the Seller  under this  Agreement  are  subject to
         fulfillment,  prior  to  or  at  Closing,  of  each  of  the  following
         conditions:


         A.       Representation and Warranties.  The representations and 
         warranties of Buyer contained in this Agreement being true at the time
         of Closing as though such representations and warrantees were made at
         such time.

         B.       Compliance With Agreement.  Buyer shall have performed and 
         complied with all agreements and conditions required by this Agreement
         to be performed or complied with by, prior to, or at, Closing.

         C.       Opinion of Counsel.  Buyer shall have delivered to Seller, in 
         form and content satisfactory to Buyer's counsel, an opinion of its 
         counsel issued to Seller to the effect that:

                  (1)      Buyer has been duly incorporated and is existing as a
                  corporation in good standing under the laws of the State of
                  Delaware;

                  (ii)  This  transaction  and  performance  of its terms do not
                  violate any provisions of Seller's  Articles of  Incorporation
                  or Bylaws or any contract or agreement to which the Buyer is a
                  party or by which it is bound;

                  (iii)    Buyer has taken-.all corporate actions necessary to 
                  authorize the transactions contemplated by the parties hereto.

         D.       Buyer shall have delivered all of the matters required to be 
delivered by Buyer  under Section V.E of this Agreement.

                  X. NON-DISCLOSURE OF CONFIDENTIAL INFORMATION

         A.  Seller  and its  directors,  shall  not,  during  the  term of this
         Agreement  or at any  time for a period  of five  (5)  years  following
         closing,  unless authorized to do so in writing by the Buyer,  directly
         or  indirectly  disclose  or  permit  to be known  to,  or used for the
         benefit of, any person,  corporation,  or other entity  (outside of the
         employ of the Company),  or itself, any confidential  information.  For
         the purposes of this Section,  the term confidential  information shall
         include,  but not be limited to, confidential or proprietary  knowledge
         or  information  with respect to the conduct or details of the Seller's
         business  including,  but not limited  to,  lists of  customers  of the
         Buyer's   business,   pricing   strategies,   or   marketing   methods.
         Confidential  information  does not include matters which are generally
         known outside of the Buyer, public knowledge or in the public domain.

         B.        All confidential information described in this Section shall
be the exclusive property of the Buyer.

                                                         8



<PAGE>



         C.       The provisions of this Section shall survive the closing and 
shall continue for a period of five (5) years.



                            XI. RESTRICTIVE COVENANT

         In order to protect the Buyer in its full  beneficial use and enjoyment
of the goodwill, assets, business relationships,  marketing techniques and other
know-how acquired as a result of this Agreement,  for a period of five (5) years
after  the  closing  of this  Agreement,  Seller,  including  its  officers  and
directors, will not, within the United States of America, directly or indirectly
compete  with the Buyer in the  home/office  distribution  of  distilled  water,
spring or carbonated water, or coffee/tea products and will not either:

                  (i)      solicit any persons or entities known to be customers
of the Buyer to purchase any of the aforementioned products; or

                  (ii) solicit or induce any employee of the buyer to leave such
employment  to take a position  with  Seller or with any  company  for which any
officer or director then works.

                               XII. GOVERNING LAW

  This Agreement shall be construed, interpreted and enforced in accordance with
the laws of the State of Vermont.


                       XIII. TERMS TO SURVIVE: SEVERABILITY

         The  terms  of  this  Agreement,  including  but  not  limited  to  the
warranties,  representations  and covenants  made by the parties  hereto,  shall
survive  for a period of one (1) year from the Closing  Date.  In the event that
any  term  or  provision  hereof  or  the  application  thereof  to  persons  or
circumstances  shall  to any  extent  be  invalid  or  unenforceable,  then  the
remainder  of this  Agreement  shall not be  affected  thereby  and each term or
provision  hereof shall be valid and enforced to the fullest extent permitted by
law.

                              XIV. ENTIRE AGREEMENT

         This  Agreement,  including the Preambles,  and any other  documents or
exhibit  incorporated herein by reference sets forth the entire understanding of
the parties. It shall not be changed or terminated orally. This Agreement may be
executed in one or more counterparts,  each of which shall be deemed an original
but all of which together, shall constitute one and the same document.

                                   XV. NOTICE
                                        9





<PAGE>



                    Notices required under this  Agreement  shall be in writing,
                            sent  by  certified   mail  and   facsimile  to  the
                            representatives of the parties as follows:

                   Vermont Pure Holdings, Ltd.
                    Route 66
                    Randolph Center, VT 005061
                    Att.: Timothy G. Fallon
                    Facsimile (802) 728-4814

With copy to:       Kevin F. Berry, Esquire Ledgewood Law Firm
 1521 Locust Street Philadelphia, PA 19102 Facsimile (215)-735-2513

                    To Seller: Vermont Coffee Time, Inc. 
                    Att..  Amy Berger, President
                    4 Maeck Farm rd.. Shelburne, Vermont 05482
                    
IN WITNESS whereof, the parties hereto have executed  this  Agreement as of the 
day, month and year first above written.

WITNESS                         VERMONT PURE HOLDINGS, LTD.
                  By: /S/Timothy G. Fallon
                  Name: Timothy G. Fallon
                  Title: President and CEO

WITNESS                       VERMONT COFFEE TIME, INC.
                  By: /S/Amy Berger
                  Name: Amy Berger
                  Title: President

                                       10

<PAGE>

                      Exhibit A to Asset Purchase Agreement
                         Schedule of Assumed Liabilities


         For purposes of this Agreement,  the term "Assumed  Liabilities" shall
mean and include (i) all liabilities and obligations of Seller  reflected on the
Balance Sheet of Seller as of October 31, 1997 (the "Balance  Sheet') , attached
hereto as Schedule A-1, except the liability  identified on the Balance Sheet as
"Note Payable to Amy Berger", and (ii) all unpaid liabilities and obligations of
Seller  incurred in its  operations  in the  ordinary  course of  business  from
October 31, 1997 to the Closing Date which would  appear as current  liabilities
on a balance sheet  prepared in accordance  with generally  accepted  accounting
principles, consistently applied.

<PAGE>
<TABLE>
<CAPTION>

Date                                              Vermont Coffee Time, Inc.
Oct 31, 1997                                            Balance Sheet
                                                      For All Locations
                                                    As of October 31,1997

                                                                     Current                      Last
                                                                        Year                      Year
LIABILITIES AND EQUITY
<S>                                                               <C>                      <C>   
Taxes Payable
Sales Tax                                                                  0.00                  1,023.64

Total Taxes Payable                                                        0.00                  1,023.64


OTHER PAYABLES
Cooler Deposit Liability - Adjust                                        (30.00)                     0.00
Cafeteria/Healthcare #47                                               1,105.98                     14.00
Accounts Payable                                                     103,285.55                      0.00
Bottle Depostis payable                                               46,648.00                 51,041.47
Bottle Deposits payable - Adjust                                      (5,191.39)                     0.00

Total Other Payables                                                 145,818.14                 51,055.47

Notes Payable
Chittenden Bank Van  (538.23)                                         11,313.05                 16,468.31
Chittenden Bank Van  (494.21)                                         10,805.71                 15,459.88
Chittenden Bank  (887.42)                                             27,499.33                      0.00
Chittenden Bank Line of Credit                                             0.00                  1,934.91
Ford Credit  (528.48)                                                  2,597.54                  8,536.35
Chittenden Bank  (577.13)                                              6,888.35                 12,609.98
N/P Amy Berger                                                       158,230.56                162,688.44
Ebco Finance  (130.85)                                                   720.25                      0.00
Ebco Finance  (476.79)                                                 4,409.22                      0.00
Ebco Finance  (399.32)                                                 4,059.14                      0.00
Ebco Finance  (401.65)                                                 4,451.32                      0.00
Ebco Finance  (419.91)                                                     0.00                    801.39
Ebco Finance  (225.35)                                                     0.00                    636.70
Ebco Finance  (938.95)                                                     0.00                  9,519.27
Ebco Finance  (212.93)                                                   781.35                      0.00
Ebco Finance  (212.93)                                                   976.70                      0.00
Ebco Finance  (191.73)                                                   876.50                      0.00

Total Notes Payable                                                  233,612.02                228,736.23

Equity
Retained Earnings                                                   (200,386.17)              (167,356.83)
Common Stock                                                         138,163.32                138,163.32


</TABLE>
<PAGE>


                    Exhibit C to Purchase and Sale Agreement



                                 PROMISSORY NOTE


$250,000                                                    January _, 1998


         FOR VALUE RECEIVED, Vermont Pure Holdings, Ltd. (the "Borrower") hereby
promises to pay to the order of Vermont Coffee Time,  Inc. (the  "Lender"),  the
principal sum of Two Hundred Fifty  Thousand  Dollars  ($250,000)  (the "Loan"),
together with interest on the unpaid  principal  balance payable at the rate and
in the manner specified herein.


         1 . Interest Rate.  Commencing on the date hereof, interest shall 
accrue on the unpaid principal balance of the Loan outstanding from time to time
at a fixed rate of [the New York Prime Rate on the date of the Note].

         2.       Interest Calculation.  The interest required to be paid 
pursuant to this Note shall be computed daily on the basis of 360 days per year
for the actual number of days elapsed on the actual outstanding balance.

                  3.       Principal and Interest Payments.  The Borrower shall 
repay this Note in consecutive installments of principal and interest in the 
amount of $ per month beginning 199 and payable on the same day of each month 
thereafter. [Monthly payments based on 10 year amortization schedule]

         4. Term;  Maturity Date.  Unless earlier payable in accordance with the
terms of this Note,  the  entire  unpaid  principal  balance of the Loan and all
accrued and unpaid interest thereon  (including  interest on accrued interest as
described  in  paragraph 3 above) shall be due and payable in full on [date five
years after note date].

         5.       Method and Place of Payment. All payments of principal and 
interest shall be payable in lawful money of the United States of America to the
Lender at [specify place and address for payment] or at such other place as the 
Lender may designate in writing to the 

<PAGE>



Borrower.

         6.       Prepayment. The Borrower shall have the right to prepay all or
any portion of the outstanding principal balance of this Note without prepayment
premium 

         7.       Late Charge  The Borrower shall pay to the Lender a late 
charge of five percent (5 %) of any payment not received by the Lender within 
fifteen (15) days after such payment is due.  Charges will be assessed on day
sixteen (16). 

         8. Default:  Acceleration:  At the option of the Lender,  this Note and
the  indebtedness  evidenced  hereby  shall become  immediately  due and payable
without further notice or demand,  and  notwithstanding  any prior waiver of any
breach or default or other  indulgence,  upon the  occurrence at any time of any
one or more of the  following  events:  (I)  default,  in making any  payment of
principal,  interest,  or any other  charges due  hereunder;  and (ii) any other
violation,  breach,  or default of or under this Note,  and  continuing  uncured
beyond the applicable grace period, or, if no grace period is specified,  beyond
30 days from the date the Lender gives written notice to the Borrower specifying
the breach, violation, or default.

         9. Remedies Upon Default: Upon any default by the Borrower,  the Lender
may pursue any and all remedies  provided at law, and in equity,  including  but
not limited to pursuing the Lenders' rights in any collateral which secures this
note.  The  Lender's  remedies  set forth above are not  exclusive  of any other
available  remedy or remedies,  but each remedy shall be cumulative and shall be
in addition to any other remedy  given in this Note.  The exercise of any remedy
or remedies shall not be an election of remedies. The remedies and rights of the
Lender may be exercised concurrently, alone, in any combination, or in any order
that the Lender deems appropriate.

         10.      Obligations Joint and Several: If there is more than one maker
of this Note, the obligations of each maker shall be joint and several.


         11. Payment of Costs of Collection: The Borrower further agrees that if
this Note is placed in the hands of an attorney for collection,  or if this debt
or any part thereof is collected by any attorney or by legal  proceedings of any
kind,  reasonable  attorneys' fees and all costs and expenses incident upon such
collection shall be added to the amount due upon this Note and be collectible as
a part hereof.


         12.      Security: This Note, and the interest and all other 
indebtedness evidenced by this Note, are secured by a security interest in 
certain assets under a Security Agreement of even date from Borrower to Lender.

         13.       Governing Law: This Note is to be governed by and construed
in accordance with the laws of the State of Vermont.

    


<PAGE>

IN THE PRESENCE OF THE FOLLOWING WITNESSES:


    (witness only)

                                                        

                                   "BORROWER"

                                       By:
                                                  Its:Duly Authorized Agent








                                                         3






                                 PROMISSORY NOTE


$250,000                                                        January 5, 1998


         FOR VALUE RECEIVED, Vermont Pure Holdings, Ltd. (the "Borrower") hereby
promises to pay to the order of Vermont Coffee Time,  Inc. (the  "Lender"),  the
principal sum of Two Hundred Fifty  Thousand  Dollars  ($250,000)  (the "Loan"),
together with interest on the unpaid  principal  balance payable at the rate and
in the manner specified herein.


         1 .      Interest Rate.  Commencing on the date hereof, interest shall
accrue on the unpaid principal balance of the Loan outstanding from time to time
at a fixed rate of 8.5% per annum.

         2.       Interest Calculation.  The interest required to be paid
pursuant to this Note shall be computed daily on the basis of 360 days per year 
for the actual number of days elapsed on the actual outstanding balance.

         3 . Principal and Interest Payments. The Borrower shall repay this Note
in consecutive  installments of principal and interest in the amount of $3099.65
per month  beginning  February 5, 1998 and payable on the same day of each month
thereafter.

         4. Term,  Maturity Date.  Unless earlier payable in accordance with the
terms of this Note,  the  entire  unpaid  principal  balance of the Loan and all
accrued and unpaid interest thereon  (including  interest on accrued interest as
described in  paragraph 3 above) shall be due and payable in full,  with a final
payment of $154,179.30 on January 5, 2003.

         5. Method and Place of Payment.  All payments of principal and interest
shall be payable in lawful  money of the United  States of America to the Lender
at c/o Amy Berger 4 Maeck Farm rd.,  Shelburne,  Vermont 05482 or at such other
place as the Lender may designate in writing to the Borrower.

         6.       Prepayment.  The Borrower shall have the right to prepay all 
or any portion of the outstanding principal balance of this Note without 
prepayment premium. 

          7.       Late Charge.  The Borrower shall pay to the Lender a late 
charge of five percent (5 %) of any payment not received by the Lender within 
fifteen (15) days after such payment is due.  Charges will be assessed on day 
sixteen (16).

         8.       Default; Acceleration: At the option of the Lender, this Note
and the indebtedness evidenced hereby shall become immediately due and payable
without further notice or demand, and notwithstanding any prior waiver of any 
breach or default or other indulgence, upon the 


<PAGE>



occurrence at any time of any one or more of the following events:  (I) default,
in  making  any  payment  of  principal,  interest,  or any  other  charges  due
hereunder;  and (ii) any other  violation,  breach,  or default of or under this
Note, and continuing uncured beyond the applicable grace period, or, if no grace
period  is  specified,  beyond 30 days from the date the  Lender  gives  written
notice to the Borrower specifying the breach, violation, or default.

         9. Remedies Upon Default: Upon any default by the Borrower,  the Lender
may pursue any and all remedies  provided at law, and in equity,  including  but
not limited to pursuing the Lenders' rights in any collateral which secures this
note.  The  Lender's  remedies  set forth above are not  exclusive  of any other
available  remedy or remedies,  but each remedy shall be cumulative and shall be
in addition to any other remedy  given in this Note.  The exercise of any remedy
or remedies shall not be an election of remedies. The remedies and rights of the
Lender may be exercised concurrently, alone, in any combination, or in any order
that the Lender deems appropriate.

         10.      Obligations Joint and Several: If there is more than one maker
of this Note, the obligations of each maker shall be joint and several.


         11. Payment of Costs of Collection: The Borrower further agrees that if
this Note is placed in the hands of an attorney for collection,  or if this debt
or any part thereof is collected by any attorney or by legal  proceedings of any
kind,  reasonable  attorneys' fees and all costs and expenses incident upon such
collection shall be added to the amount due upon this Note and be collectible as
a part hereof.


         12.      Security: This Note, and the interest and all other 
indebtedness evidenced by this Note, are secured by a security interest in 
certain assets under a Security Agreement of even date from Borrower to Lender.

         13.      Governing Law: This Note is to be governed by and construed in
accordance with the laws of the State of Vermont.

    IN THE PRESENCE OF THE FOLLOWING.
                                 "BORROWER"
                           Vermont Pure Holdings, Ltd.

              
                  By:      Timothy.  Fallon
                           President




                                                         2



<PAGE>

Principal: $250,000.00 amortized over 10 Years at 8.5 %  (Ordinary Intrest)
Issued:     1/01/1998 with first payment on 2/01/1998
Payment: $3,099.65 Monthly  (Principal + Interest)


<TABLE>
<CAPTION>
<S>             <C>                <C>                <C>             <C>                 <C>
   Payment                            Principal          Interest         Principal
   Number            Date              Payment            Payment          Balance            Memo
      0            01/01/98                                              $250,000.00
      1            02/01/98           $1,328.82          $1,770.83       $248,671.18
      2            03/01/98           $1,338.23          $1,761.42       $247,332.95
      3            04/01/98           $1,347.71          $1,751.94       $245,985.24
      4            05/01/98           $1,357.25          $1,742.40       $244,627.99
      5            06/01/98           $1,366.87          $1,732.78       $243,261.12
      6            07/01/98           $1,376.55          $1,723.10       $241,884.57
      7            08/01/98           $1,386.30          $1,713.35       $240,498.27
      8            09/01/98           $1,396.12          $1,703.53       $239,102.15
      9            10/01/98           $1,406.01          $1,693.64       $237,696.14
     10            11/01/98           $1,415.97          $1,683.68       $236,280.17
     11            12/01/98           $1,426.00          $1,673.65       $234,854.17

                  1998 Total          $15,145.83        $18,950.32

     12            01/01/99           $1,436.10          $1,663.55       $233,418.07
     13            02/01/99           $1,446.27          $1,653.38       $231,971.80
     14            03/01/99           $1,456.52          $1,643.13       $230,515.28
     15            04/01/99           $1,466.83          $1,632.82       $229,048.45
     16            05/01/99           $1,477.22          $1,622.43       $227,571.23
     17            06/01/99           $1,487.69          $1,611.96       $226,083.54
     18            07/01/99           $1,498.22          $1,601.43       $224,585.32
     19            08/01/99           $1,508.84          $1,590.81       $223,076.48
     20            09/01/99           $1,519.52          $1,580.13       $221,556.96
     21            10/01/99           $1,530.29          $1,569.36       $220,026.67
     22            11/01/99           $1,541.13          $1,558.52       $218,485.54
     23            12/01/99           $1,552.04          $1,547.61       $216,933.50

                  1999 Total          $17,920.67        $19,275.13

     24           01/01/2000          $1,563.04          $1,536.61       $215,370.46
     25           02/01/2000          $1,574.11          $1,525.54       $213,796.35
     26           03/01/2000          $1,585.26          $1,514.39       $212,211.09
     27           04/01/2000          $1,596.49          $1,503.16       $210,614.60
     28           05/01/2000          $1,607.80          $1,491.85       $209,006.80
     29           06/01/2000          $1,619.19          $1,480.46       $207,387.61
     30           07/01/2000          $1,630.65          $1,469.00       $205,756.96
     31           08/01/2000          $1,642.20          $1,457.45       $204,114.76
     32           09/01/2000          $1,653.84          $1,445.81       $202,460.92
     33           10/01/2000          $1,665.55          $1,434.10       $200,795.37
     34           11/01/2000          $1,677.35          $1,422.30       $199,118.02
     35           12/01/2000          $1,689.23          $1,410.42       $197,428.79

                  2000 Total          $19,504.71        $17,691.09

     36           01/01/2001          $1,701.20          $1,398.45       $195,727.59
     37           02/01/2001          $1,713.25          $1,386.40       $194,014.34
     38           03/01/2001          $1,725.38          $1,374.27       $192,288.96
     39           04/01/2001          $1,737.60          $1,362.05       $190,551.36
     40           05/01/2001          $1,749.91          $1,349.74       $188,801.45
     41           06/01/2001          $1,762.31          $1,337.34       $187,039.14
     42           07/01/2001          $1,774.79          $1,324.86       $185,264.35
     43           08/01/2001          $1,787.36          $1,312.29       $183,476.99
     44           09/01/2001          $1,800.02          $1,299.63       $181,676.97
     45           10/01/2001          $1,812.77          $1,286.88       $179,864.20
     46           11/01/2001          $1,825.61          $1,274.04       $178,038.59
     47           12/01/2001          $1,838.54          $1,261.11       $176,200.05

                  2001 Total          $21,228.74        $15,967.06

     48           01/01/2002          $1,851.57          $1,248.08       $174,348.48
     49           02/01/2002          $1,864.68          $1,234.97       $172,483.80
     50           03/01/2002          $1,877.89          $1,221.76       $170,605.91
     51           04/01/2002          $1,891.19          $1,208.46       $168,714.72
     52           05/01/2002          $1,904.59          $1,195.06       $166,810.13
     53           06/01/2002          $1,918.08          $1,181.57       $164,892.05
     54           07/01/2002          $1,931.66          $1,167.99       $162,960.39
     55           08/01/2002          $1,945.35          $1,154.30       $161,015.04
     56           09/01/2002          $1,959.13          $1,140.52       $159,055.91
     57           10/01/2002          $1,973.00          $1,126.65       $157,082.91
     58           11/01/2002          $1,986.98          $1,112.67       $155,095.93
     59           12/01/2002          $2,001.05          $1,098.60       $153,094.88

                  2002 Total          $23,105.17        $14,090.63

     60           01/01/2003         $153,094.88         $1,084.42          $0.00

                  2003 Total         $153,094.88         $1,084.42          $0.00



Last payment was $154,179.30
Total Payments made: 60
Total Interest: $87,058.65

</TABLE>


                               SECURITY AGREEMENT

         THIS SECURITY  AGREEMENT  ("Agreement") is made this 5th day of January
1998, by Vermont Pure Holdings,  Ltd., a Delaware corporation with its principal
place of business at Route 66,  Randolph,  Vermont 05061 (the "Debtor") in favor
of Vermont Coffee Time,  Inc.,a Vermont  corporation with its principal place of
business at P.O. Box 876, 36 Shunpike  Road,  Williston,  VT 05495 (the "Secured
Party").

         To secure the repayment of that certain  Promissory Note from Debtor to
Secured Party,  dated January 5, 1998, in the principal  amount of $250,000 (the
"Note"), the Debtor hereby agrees as follows:

         Section 1.  Definitions.  All  capitalized  terms used herein or in any
schedule,  exhibit,  certificate,  report or other document  delivered  pursuant
hereto  shall  have  the  meanings  assigned  to them  below  (unless  otherwise
defined).  Except as otherwise defined,  terms defined in the Uniform Commercial
Code shall have the meanings set forth therein.

         Collateral.      See Section 2.

         Encumbrance. Any mortgage, pledge, security interest, lien or other
charge or encumbrance of any kind or nature upon or with respect to any 
property.

         Event of Default.       See Section 7.

         Uniform Commercial Code.  The Uniform Commercial Code as in effect in
the State of Vermont.

         Section 2. Grant.  To secure the payment and  performance  of the Note,
the Debtor  hereby  assigns and pledges to the Secured  Party all of its rights,
title and  interest in, and grants to the Secured  Party a  continuing  security
interest in, the property  described in Schedule A attached hereto,  whether now
owned or existing or hereafter arising or acquired,  any and all  substitutions,
replacements and accessions thereto, and all proceeds and products of any of the
foregoing (collectively, the "Collateral")

         Section 3. Representations,  Warranties and Covenants. The Debtor makes
the  following  representations  and  warranties,  and  agrees to the  following
covenants,  each of which  representations,  warranties  and covenants  shall be
continuing and in force so long as this Agreement is in effect:

                  3.1      Name, Debtor/Collateral Location, Changes.








<PAGE>



         (a) The name of the Debtor  set forth on the first  page  hereof is the
true and correct legal name of the Debtor,  and the Debtor has not done business
as or used any other name.

         (b) The address of the Debtor set forth on the first page hereof is the
Debtor's  chief  executive  office and the place where its business  records are
kept.

         (C) The Debtor  will not change its name,  identity  or  organizational
structure  or chief  executive  office or place where its  business  records are
kept,  or merge into or  consolidate  with any other  entity,  unless the Debtor
shall  have  given the  Secured  Party at least 30 days'  prior  written  notice
thereof  and  shall  have  delivered  to the  Secured  Party  such  new  Uniform
Commercial Code financing  statements or other documentation as may be necessary
or required by the Secured Party to ensure the continued perfection and priority
of the security interests granted by this Agreement.

         3.2 Organization;  Good Standing. The Debtor is duly organized, validly
existing and in good  standing  under the laws of the state of its  organization
and duly qualified and in good standing in every other state in which the nature
of its business or properties requires such qualification.

         3.3  Authorization  of  Agreement,  No  Consents;  No  Conflicts.   The
execution,  delivery and  performance of this Agreement has been duly authorized
by all necessary action,  corporate or otherwise,  and does not and will not (I)
require any consent or approval of the stockholders of the Debtor,  if any; (ii)
contravene the terms of the charter,  by-laws or other organizational  papers of
the  Debtor;  (iii)  violate  any  applicable  law,  rule or  regulation  of any
governmental a-ency; (iv) contravene any provision of any agreement, instrument,
order or undertaking binding on the Debtor or by which any of its properties are
bound or affected;  (v) other than as contemplated hereby,  result in or require
the imposition of any  Encumbrance  on any of the  properties of the Debtor;  or
(vi) other than filings  required by the Uniform  Commercial  Code,  require the
approval or consent of, or filing or  registration  with,  any  governmental  or
other agency or authority, or any other party.

         3.4 O,ownership of Collateral;  Absence of Liens and Restrictions. The
Debtor is, and in the case of property acquired after the date hereof,  will be,
the  sole  legal  and  equitable  owner  of the  Collateral,  holding  good  and
marketable title to the same free and clear of all  Encumbrances  except for the
security interests granted hereunder or permitted hereby, and has good right and
legal  authority  to assign,  deliver,  and create a  security  interest  in the
Collateral in the manner herein  contemplated.  The Collateral is genuine and is
what it is purported  to be. The  Collateral  is not subject to any  restriction
that would  prohibit or  restrict  the  assignment,  delivery or creation of the
security interests contemplated hereunder.

3.5 Priority of Security Interest.  This Agreement, together with the filing of
Uniform Commercial Code financing statements in the appropriate offices of the 
Vermont Secretary of State, creates a valid and continuing lien on and perfected
security interest in the Collateral

                                        2





<PAGE>



(except for property  located in the United States in which a security  interest
may not be perfected by filing under the Uniform  Commercial Code), prior to all
other Encumbrances,  except a security interest in favor Chittenden Bank, and is
enforceable  as such  against  creditors  of the  Debtor,  any owner of the real
property  where any of the  Collateral  is located,  any  purchaser of such real
property  and any  present  or  future  creditor  obtaining  a lien on such real
property.


         3.6 Further Assurances.  Upon the written request of the Secured Party,
and at the sole  expense of the  Debtor,  the Debtor will  promptly  execute and
deliver such further  instruments and documents and take such further actions as
the  Secured  Party may deem  desirable  to  obtain  the full  benefits  of this
Agreement  and of the rights  and  powers  herein  granted,  including,  without
limitation, filing of any financing statement under the Uniform Commercial Code.

         Section 4. Defaults.  An event of default ("Event of Default") shall 
exist hereunder if any of the following events or conditions occur:

                  (a) failure to pay the Note when due or perform any  covenant,
                agreement or obligation  contained  herein or in any  agreement,
                instrument or other document  evidencing,  securing or otherwise
                delivered in connection  with the Note  (hereinafter,  the "Loan
                Documents");

         (b) failure of any representation or warranty, statement or information
herein or in any documents or financial statements delivered or disclosed to the
Secured  Party in  connection  with  this  Agreement  or the Note to be true and
correct;

         (C) loss, theft or substantial  damage of or to the Collateral,  or the
issuance of an injunction  against the Debtor  affecting any of the  Collateral,
which impairment of Collateral remains uncured for more than 90 days;

         (d)      default under any instrument constituting, or under any 
agreement (including without limitation any insurance policy) relating to, any 
Collateral;

         (e)  dissolution,  termination  of  existence,  insolvency  or business
failure of, appointment of a receiver or any other custodian for any part of the
property of,  assignment for the benefit of creditors by, or the commencement of
any proceeding under any bankruptcy or insolvency laws by or against, the Debtor
or any indorser, guarantor or surety of or for any Obligation.

         Section 5.     Secured Party's Rights and Remedies.

                (a)        So long as any Event of Default shall have occurred 
                           and is continuing:

         the Secured Party may, at its option,  without notice or demand,  cause
         all the Note to become immediately due and payable and take immediate

                                                         3







<PAGE>



         possession  of the  Collateral,  and for that purpose the Secured Party
         may, so far as the Debtor can give authority  therefor,  enter upon any
         premises on which any of the,  Collateral  is  situated  and remove the
         same  therefrom or remain on such  premises and in  possession  of such
         Collateral for purposes of conducting a sale or enforcing the rights of
         the Secured Party;

                  (ii) the Debtor will, upon demand, assemble the Collateral and
         make it available to the Secured  Party at a place and time  designated
         by the Secured Party that is reasonably convenient to both parties;

                  (iii) the Secured Party may collect and receive all income and
         proceeds in respect of the  Collateral  and  exercise all rights of the
         Debtor with respect  thereto,  all without  liability except to account
         for property  actually  received  (but the Secured  Party shall have no
         duty to exercise any of the aforesaid rights, privileges or options and
         shall  not be  responsible  for any  failure  to do so or  delay  in so
         doing);

                  (iv) the Secured Party may sell, lease or otherwise dispose of
         the Collateral at a public or private sale,  with or without having the
         Collateral at the place of sale, and upon such terms and in such manner
         as the Secured Party may determine,  and the Secured Party may purchase
         any  Collateral at any such sale.  Unless the  Collateral  threatens to
         decline  rapidly  in  value  or is of the  type  customarily  sold on a
         recognized  market,  the Secured  Party shall send to the Debtor  prior
         written notice (which,  is given within five days of any sale, shall be
         deemed to be  reasonable)  of the time and place of any public  sale of
         the  Collateral  or of the time after which any  private  sale or other
         disposition thereof is to be made. The Debtor agrees that upon any such
         sale the Collateral shall be held by the purchaser free from all claims
         or rights of every kind and nature,  including any equity of redemption
         or similar rights, and all such equity of redemption and similar rights
         are hereby  expressly  waived and released by the Debtor.  In the event
         any consent,  approval or authorization  of any governmental  agency is
         necessary to  effectuate  any such sale,  the Debtor shall  execute all
         applications or other instruments as may be required; and

                  (v)      in any jurisdiction where the enforcement of its 
         rights hereunder is sought, the Secured Party shall have, in addition 
         to all other rights and remedies, (a) the rights and remedies of a 
         secured party under the Uniform Commercial Code and (b) all of the
         rights and remedies described in the Loan Documents.

         (b) Prior to any disposition of Collateral  pursuant to this Agreement,
the Secured Party may, at its option, cause any of the Collateral to be repaired
or reconditioned (but not upgraded unless mutually agreed) in such manner and to
such extent as to make it saleable.


                                                         4










<PAGE>



         (C) The  Secured  Party  shall be  entitled  to retain and to apply the
proceeds of any disposition of the Collateral, first, to its reasonable expenses
of retaking, holding, protecting and maintaining,  and preparing for disposition
and  disposing of, the  Collateral,  including  attorneys'  fees and other legal
expenses incurred by it in connection  therewith;  and second, to the payment of
the Note in such order of  priority as the Secured  Party shall  determine.  Any
surplus  remaining  after  such  application  shall be paid to the  Debtor or to
whomever may be legally  entitled  thereto,  provided that in no event shall the
Debtor be  credited  with any part of the  proceeds  of the  disposition  of the
Collateral  until such proceeds have been received in cash by the Secured Party.
The Debtor shall remain liable for any deficiency.

         Section 6. Waivers.  The Debtor  waives  presentment,  demand,  notice,
protest,  notice of  acceptance  of this  Agreement,  notice of any loans  made,
credit or other  extensions  granted,  collateral  received or  delivered or any
other action taken in reliance  hereon and all other  demands and notices of any
description, except for such demands and notices as are expressly required to be
provided to the Debtor under this Agreement or any other document evidencing the
Note.  With respect to both the Note and the  Collateral,  the Debtor assents to
any extension or postponement of the time of payment or any other forgiveness or
indulgence,  to any  substitution,  exchange  or release of  Collateral,  to the
addition or release of any party or person primarily or secondarily  liable,  to
the  acceptance of partial  payment  thereon and the  settlement,  compromise or
adjustment  of any thereof,  all in such manner and at such time or times as the
Secured Party may deem advisable. The Secured Party may exercise its rights with
respect to the Collateral without  resorting,  or regard, to other collateral or
sources of reimbursement for Note. The Secured Party shall not be deemed to have
waived any of its rights with respect to the Note or the Collateral  unless such
waiver is in writing  and signed by the Secured  Party.  No delay or omission on
the part of the Secured Party in exercising  any right shall operate as a waiver
of such  right or any other  right.  A waiver on any one  occasion  shall not be
construed as a bar to or waiver of, any right on any future occasion. All rights
and  remedies  of the  Secured  Party  in the  Note or the  Collateral,  whether
evidenced  hereby or by any other  instrument or papers,  are cumulative and not
exclusive of any  remedies  provided by law or any other  agreement,  and may be
exercised separately or concurrently.


Section 7.  Expenses.  The Debtor shall, on demand, pay or reimburse the Secured
Party for all reasonable expenses (including attorneys' fees) incurred or paid 
by the Secured Party in connection with the enforcement of this Agreement, and
any other amounts permitted to, be expended by the Secured  Party  hereunder, 
including  without  limitation  such expenses  as are  incurred  to  preserve  
the  value of the  Collateral  and the validity,  perfection,  priority  and 
value of any  security  interest  created hereby,  the collection,  sale or 
other  disposition of any of the Collateral or the  exercise  by the  Secured 
Party  of any of the  rights  conferred  upon it hereunder.

Section 8. Notices. Any demand upon or notice to the Debtor that the Secured 
Party may give shall be effective when delivered by hand, properly deposited in 
the mails postage prepaid, or sent by telex, answer back received, or electronic
facsimile transmission, receipt

                                                         5









<PAGE>



acknowledged,  or delivered to a telegraph company or overnight courier, in each
case  addressed  to the Debtor at the  address  shown at the  beginning  of this
Agreement.  Demands  or  notices  addressed  to any other  address  at which the
Secured Party customarily  communicates with the Debtor also shall be effective.
Any  notice by the  Debtor to the  Secured  Party  shall be given as  aforesaid,
addressed  to the Secured  Party at the address  shown at the  beginning of this
Agreement  or such other  address as the Secured  Party may advise the Debtor in
writing.

         Section 9. Successors and Assigns. This Agreement shall be binding upon
the Debtor,  and its successors  and assigns,  and shall inure to the benefit of
and be enforceable by the Secured Party and its successors and assigns.

         Section  10.  General.  This  Agreement  may not be amended or modified
except by a writing  signed by the Debtor  and the  Secured  Party,  nor may the
Debtor  assign  any of its  rights  hereunder.  This  Agreement  and the  terms,
covenants  and  conditions  hereof shall be construed in  accordance  with,  and
governed  by, the laws of the State of  Vermont  (without  giving  effect to any
conflicts of law provisions contained therein).

         Section 11. Section Headings.  Section headings are for convenience of 
reference only and are not a part of this Agreement.

         Section 12. Partial Invalidity.  The invalidity . or unenforceability 
of any one or more phrases, clauses or sections of this Agreement shall not
affect the validity or enforceability of the remaining portions of it.








                                                         6




















<PAGE>



                 IN WITNESS WHEREOF,  the Debtor has caused this Agreement to be
        duly executed as an  instrument  under seal as of the date first written
        above.

        IN THE PRESENCE OF:                          VERMONT COFFEE TIME, INC.


                  Witness:  Amy Berger, President

                  

        STATE OF VERMONT
        CHITTENDEN COUNTY, SS.

                 At Burlington in said County, this 5th day  of  January,  1998,
        personally  appeared Amy Berger, the President and duly authorized agent
        of Vermont Coffee Time, Inc. and she acknowledged  this  instrument,  by
        her subscribed, to be her free act and deed and the free act and deed of
        Vermont Coffee Time, Inc.



                                At Burlington in said County, this 5th  day  of
                                        January,  1998, personally appeared duly
                                        authorized   agent   of   Vermont   Pure
                                        Holdings, Ltd., and he
        acknowledged this instrument,  by him subscribed, to be his free act and
        deed and the free act and deed of said Vermont Pure Holdings, Ltd.

                         Before me:\S\
                                       Notary Public
                          My commission expires: 2/1/99

In the Presence of:                 Vermont Pure Holdings, Ltd.
\S\Bruce MacDonald                     By:\S\Timothy Fallon 
   Witness                             Timothy G. Fallon, President

State of Vermont
Chitterden County, SS.

     At Burlington, in said County, this 5th day of January, 1998, personally 
appeared ___________, duly authorized agent of Vermont Pure Holdings, Ltd., and
he acknowledged this instrument, by him subscribed, to be his free act and deed
and the free act and deed of said Vermont Pure Holdings, Ltd.

                    Before me:
                              Notary Public
                    My commission expires: 2/1/99

                                        7

















<PAGE>

                                   SCHEDULE A

                                       to
                               SECURITY AGREEMENT
                              dated January 5, 1998
                         of VERMONT PURE HOLDINGS, LTD.
The items listed below constitute "Collateral" under the Security Agreement:

All tangible and intangible  personal property,  including,  without limitation,
all Inventory, General Intangibles,  Equipment,  Machinery, Accounts, Furniture,
Furnishings, Fixtures and Vehicles now owned or hereafter


<PAGE>



acquired  by Secured  Party in  connection  with the  business  of  selling  and
distributing  coffee,  water  and  related  products,  and  renting  cooler  and
dispenser equipment for home and office customers, including all assets acquired
by Secured  Party from Debtor under the Asset  Purchase  Agreement,  dated as of
December 19, 1997 and all products and proceeds thereof and accessions thereto.








                                                         8




                                    AGREEMENT



         This  agreement  is made as of January 5, 1998  between Amy Berger,  an
individual  residing at 4 Maeck Farm Road,  Shelburne,  Vermont 05482 ("Berger")
and Vermont Pure  Holdings,  Ltd., a  corporation  with its  principal  place of
business on Route 66, Randolph, VT 05060, (the "Company").


                                   Background

         A.       The Company has established a division that will market spring
water, vending machines and coffee/tea products to the home/office supply market
in the New England area.

         B. Berger is a principal of Vermont Coffee Time, Inc.("VCT") which is a
party to an Asset  Purchase  Agreement  with the Company  whereby the Company is
purchasing all of the assets of CTV; and, she has had considerable experience in
the business of marketing spring water, vending machines and coffee/tea products
to the  home/office  supply  market  similar  to  those to be  conducted  by the
Company.

         C.       Company and Berger wish to enter this Agreement to facilitate 
and augment the Asset Purchase Agreement.

                                      Terms

        NOW,  THEREFORE,  in  consideration  of  the  premises  and  the  mutual
agreements hereinafter set forth, the parties agree as follows:

         1.       Term.  Subject to Section 7 of this agreement, the term of 
this Agreement shall be from January 2, 1998 through January 2, 2001.

         2. Consulting  Agreement. Company shall retain Berger and Berger 
accepts appointment as consultant of the Company upon the terms and  conditions
described  herein.  During the Consulting  Term (as defined in Section I above),
Berger shall devote the business time,  attention and skills to the business and
affairs of Company as mutually agreed to by the parties signing hereto.

                           2.1      Duties.  Berger shall at all times render 
her services at the direction of the Chief  Executive  Officer  and  President. 
Berger  agrees  that during the Consulting Term she will be reasonably available
to the Company in person or by telephone in order to provide  general  business 
advice,  sales and  marketing, customer  relations  and  consulting  services  
on all  aspects of  the coffee business.  Berger  agrees to use her best efforts
to promote  and  further  the reputation  and  good  name  of  Company  and 
perform  her  services  well  and faithfully.




<PAGE>




         3.  Restrictive  Covenant.  In order to protect the Company in its full
beneficial use and enjoyment of the goodwill,  assets,  business  relationships,
marketing techniques and other know-how acquired as a result of a Asset Purchase
Agreement  between the  Company,  Amy Berger and VCT,  for a period of three (3)
years after the execution of this Agreement (the "NonCompete Term"), Berger will
not,   within  the  States  of  New  York,   Vermont,   New  Hampshire,   Maine,
Massachusetts,  Rhode Island,  and Connecticut,  directly or indirectly  compete
with the Company in the home/office distribution of.- distilled water, spring or
carbonated  water,  coffee/tea  products  and will not  either (I)  solicit  any
persons or entities  known to be  customers  of the Buyer to purchase any of the
aforementioned  products; or (ii) solicit or induce any employee of the Buyer to
leave such  employment  to take a position  with  Berger or with any company for
which she then works.  During the  aforesaid  period,  Berger shall not make any
statements  or  commit  any  acts  (including  contacting  any  of  the  Buyer's
customers)  that would in any way be tortiously  injurious or detrimental to the
Company's image, business or customer relations.  The provisions of this Section
5 shall survive the  termination,  for any reason,  of this  Agreement and shall
continue for the three (3) year period contemplated by this Section 3.

         4.  Confidentiality  .  Berger  agrees  that she will not at any  time,
either during the term of this Agreement or  thereafter,  divulge to any person,
firm or corporation any information obtained or learned by his during the course
of his  employment  with  Company,  with regard to the  operational,  financial,
business or other affairs of Company and its  affiliates,  and their  respective
officers and directors,  including,  without limitation, trade secrets, customer
lists,  sources of supply,  pricing policies,  operational  methods or technical
processes,  except (i) in the course of performing  her duties  hereunder,  (ii)
with  Company's  express  written  consent;  (iii) to the  extent  that any such
information is in the public domain other than as a result of Berger's breach of
any of his  obligations  hereunder;  or (iv) where  required to be  disclosed by
court  order,  subpoena or other  government  process.  In the event that Berger
shall be required to make  disclosure  pursuant to the provisions of clause (iv)
of the preceding sentence,  Berger shall promptly,  but in no event more than 48
hours after learning of such subpoena, court order, or other government process,
notify Company, by personal delivery or by cablegram,  confirmed by mail, and at
Company's  expense,  Berger  shall:  (a) take  all  reasonably  necessary  steps
requested by Company,  at Company expense,  to defend against the enforcement of
such subpoena,  court order or other government process,  and (b) permit Company
to  intervene  and  participate  with  counsel of its  choice in any  proceeding
relating to the enforcement thereof.

                  4.1 All confidential  information described in Section 4 shall
be the exclusive property of the Company,  and Berger shall use her best efforts
to prevent any publication or disclosure thereof.

                  4.2  The  provisions  of this  Section  4  shall  survive  the
termination, for any reason, of this Agreement and shall continue for the period
contemplated by this Section 4.


                  5.  Remedies.  Berger acknowledges that her promises with 
respect to the agreement

                                        2


<PAGE>




not to compete and to maintain the  confidentiality of information in accordance
with this agreement are promises of a special,  unique,  unusual,  extraordinary
and  intellectual  character,  which give them peculiar  value the loss of which
cannot be reasonably or adequately compensated in an action of law, and that, in
the event there is a breach of his promises with respect to her agreement not to
compete and to maintain  confidentiality  of information by Berger,  the Company
will  suffer  irreparable  harm,  the  amount  of which  will be  impossible  to
ascertain.  Accordingly,  the Company  shall be  entitled,  if it so elects,  to
institute  and  prosecute  proceedings  in any court of competent  jurisdiction,
either at law or in  equity,  to obtain  damages  for any  breach or to  enforce
specific  performance of the provisions or to enjoin Berger from  committing any
such act in breach of this  Agreement.  The  remedies  granted to the Company in
this  Agreement  are  cumulative  and  are in  addition  to  remedies  otherwise
available  to the  Company  at law or in  equity.  If the  Company is obliged to
resort to the courts for the  enforcement  of a covenant of Berger  contained in
Section 3 or 4, such  covenant  shall be extended  for a period of time equal to
the period of such breach which extension shall commence on the later of (I) the
date on which the original  (unextended)  term of such  covenant is scheduled to
terminate or (ii) the date of the final court order  (without  further  right of
appeal) enforcing such covenant.

         6.  Compensation.   As  compensation  and  consideration  for  Berger's
agreement and consent to the terms of this  Agreement and her  assumption of the
responsibilities  under this Agreement and further  consideration  for the Asset
Purchase  Agreement entered into by and between the Company and CTV, the Company
agrees to pay Berger and Berger agrees to accept the following compensation:

                  6.1 The  Company  will pay  Berger on a  monthly  basis on the
first of every month,  compensation at an annual rate of $20,000 for the term of
this Agreement.

            7.    Termination.  Notwithstanding anything to the contrary 
contained in this Agreement, Berger's employment or consulting may be terminated
prior to the end of the Employment and Term only as follows:

                  7.1  Termination  Upon  Death of  Berger.  Berger's  status as
consultant  shall terminate upon the death of Berger;  provided,  however,  that
Company shall pay to Berger's estate or designated beneficiary,  any amounts due
hereunder accrued but unpaid at Berger's date of death.

                  7.2     Termination Upon Disability of Berger.  Berger's 
employment shall terminate if, in good faith, and with the advice of a qualified
and independent physician, the Board of Directors of Company  determines  that 
Berger has become, by reason of accident, illness, mental or physical 
disability, so disabled as to be incapable of  satisfactorily  performing his
duties  hereunder for a period of one hundred twenty (120) consecutive days; 
provided,  however that Berger shall continue to receive  any  amounts  due 
hereunder  accrued  but unpaid at  Berger's  date of termination  due to
disability,  less any amount Berger receives for such period from any

                                       3





<PAGE>



Company-sponsored   or   Company-paid   for  source  of  insurance,   disability
compensation or government program.

                  7.3      Termination Upon Mutual Consent.  Berger's employment
may be terminated by the mutual consent of Company and Berger on such terms as 
they may agree.


                  7.4 Termination For Cause. Berger's employment shall terminate
immediately  on notice  to  Berger  upon a good  faith  finding  of the Board of
Directors  of Company  that  Berger has (I)  wilfully  or  repeatedly  failed to
perform  her  duties  in  accordance  with  the  provisions  of  this  Agreement
notwithstanding  30 day prior written  notice to Berger and failure of Berger to
cure any deficiency,  (ii) committed a breach of any provision of Section 3 or 4
hereof, (iii) misappropriated  assets or perpetrated fraud against Company, (iv)
been convicted of a crime which constitutes a felony, or (v) been engaged in the
illegal use of habit forming substances.  In the event of termination for cause,
Company shall pay Berger only her  compensation  through the date of termination
and will have no further liability hereunder.

                  7.5  Termination  by Company  Without  Cause.  The Company may
terminate  this  agreement at any time  without  cause,  upon written  notice to
Berger.  In the event of  termination  pursuant to this  paragraph,  the Company
shall continue to pay Berger the amounts due under Section 6.1 of this Agreement
which shall survive termination of this Agreement.

         8.       Applicable Law.  This Agreement shall be construed in 
accordance with the laws of the State of Vermont, without giving effect to 
principles of conflict of law.


         9.       Waiver of Breach.  The waiver by the Company or Berger of a 
breach of any provision of this Agreement by the other shall not operate or be
construed as a waiver of any other or subsequent breach of such or any other 
provision.

         10.  Notices.  Any notice  required or permitted to be given under this
agreement  shall  be in  writing  and  shall  be  delivered  by  hand or sent by
certified  mail  addressed  to  Berger  at her  address  set  forth in the first
paragraph  of this  Agreement,  with a copy to Ritchie E. Berger,  Esq.,  Dinse,
Knapp &  McAndrew,  P.C.  209  Battery  Street,  P.O.  Box 988,  Burlington,  VT
05402-0988 (or such subsequent address as is noted on Company's records), and to
the  Company at Route 66,  Randolph,  VT 05060,  with a copy to Kevin F.  Berry,
Esq., Ledgewood Law Firm, 1521 Locust Street, Philadelphia,  Pennsylvania 19102,
or to such other  address as either of such parties may  designate in a written
notice  served  upon the other  party in the manner  provided  herein.  Any such
notice shall become effective upon receipt.

         11.      Severability.  If any term or provision of this Agreement or
the application thereof to any person or circumstance shall, to any extent, be
held invalid or unenforceable by a court of competent jurisdiction, the 
remainder of this Agreement or the application of any such term or provision to
persons or circumstances other than those as to which it is held invalid or
                                        4


<PAGE>


unenforceable,  shall not be affected  thereby,  and each term and  provision of
this Agreement shall be valid and enforceable to the fullest extent permitted by
law. If any of the provisions  contained in this Agreement  shall for any reason
be held to be excessively broad as to duration,  scope,  activity or subject, it
shall  be  construed  by  limiting  and  reducing  it,  so as to  be  valid  and
enforceable   to  the  extent   compatible   with  the  applicable  law  or  the
determination by a court of competent jurisdiction.

         12. Binding  Effect and  Assignability.  The rights and  obligations of
both  parties  under this  Agreement  shall inure to the benefit of and shall be
binding upon their heirs,  successors and assigns,  but it shall not be assigned
without the written consent of both parties.

         13.      Entire Agreement.  This instrument constitutes the entire 
agreement with respect to the subject matter hereof between the parties hereto 
and replaces and supersedes as of the date hereof any and all prior oral or
written agreements and understandings between the parties hereto. This Agreement
may only be modified by an agreement in writing executed by both Berger and the 
Company.

         IN WITNESS  WHEREOF,  the undersigned  have executed this Agreement the
date and year written above.



Vermont Pure Holdings, Ltd.



By:\S\Timothy G. Fallon                                       By: \S\Amy Berger
         Timothy G. Fallon                                           Amy Berger
         President & CEO                                             1/5/98








                                        5







              PACKING AND DISTRIBUTION AGREEMENT

THIS AGREEMENT is made this 9th day of December 1997 between VERMONT PURE
SPRINGS, INC. with its principal place of business offices and manufacturing 
facility located on Route 66 in Randolph, Vermont 05060 ("VPS") and AKVA USA, 
INC. ("AKVA USA") a United States corporation that owns distribution rights to 
AKVAR and AKVA Hf.  ("AKVA Hf.") An Icelandic corporation.

                             RECITALS

WHEREAS,  the AKVA Hf desires to engage VPS to distribute on an exclusive  basis
worldwide, certain waters to be bottled and/or packaged by AKVA Hf to which AKVA
HF. and AKVA USA have a proprietary interest (hereinafter "Products"), and

WHEREAS,  VPS desires to accept such  engagement  upon the terms and subject to
the conditions set forth in this Agreement.

WHEREAS,  AKVA USA currently owns a certain number of cases of Product which VPS
desires to purchase, and

WHEREAS,  AKVA  USA and AKVA  Hf.  are  parties  to that  certain  International
Manufacturing and Distribution agreement dated June 4, 1994, the rights to which
AKVA USA  will  assign  to VPS  pursuant  to that  certain  Agreement  Regarding
Distribution Rights of even date herewith, and

NOW, THEREFORE, AKVA USA, AKVA Hf and VPS, intending to be legally bound, hereby
agree as follows:

     1.   Establishment of Distribution Agreement

         1.1 Packing AKVA hereby agrees to provide  water  natural  spring water
         (from source:  Hesjuvalla  Spring ),  blow-molding and packing services
         and to cause certain non- sparkling waters to be bottled, packaged, and
         made available for shipment under the AKVA trademark or private label.
         The products as identified in this Agreement  (hereinafter  "Products")
         shall be defined as mutually agreed to by VPS and AKVA

         1.2    Territory and Marketing

              1.2.1 Territory VPS shall have the exclusive right, subject to the
              provisions of this Agreement, to market sell and/or distribute the
              Product on a worldwide basis without Stations provided, however, 
              AKVA Hf. shall have the non-exclusive right to market, sell and 
              distribute private label product.

         1.2.2  Appointment  VPS hereby  accepts the  appointment  as  exclusive
         distributor  and importer  hereunder and agrees to use its best efforts
         to introduce, promote,


<PAGE>



         market,  and distribute the Product in the Territory.  In the course of
         its marketing,  distribution  and other  activities with respect to the
         Product,  VPS agrees to conduct  its  business  in a lawful and ethical
         manner. VPS shall use its best efforts to protect and foster AKVA Hf.'s
         reputation and the reputation of the Product in the Territory.

    1.3  Term  This  Agreement  shall  commence  on the  effective  date of this
    Agreement and continue until termination pursuant to the provisions hereof

    1.4    Price and Additional Terms

         1.4.1 Packing Price AKVA Hf. shall provide  natural spring water,  blow
         molding and packing  services  with  respect to AKVA or private  label
         product  ordered by Vermont Pure at a price of $1.75 per physical case.
         Such  services  shall be invoiced  when  ordered,  and shall be due and
         payable within thirty (30) days thereafter.  Payments after thirty days
         shall bear interest at the rate of the lesser of the highest rate legal
         in the applicable jurisdiction or 1 1/2 percent per month.

         1.4.2 Raw Materials AKVA Hf shall handle the receipt and storage of all
         raw  materials  used in the  packing  of the  AKVA and  private  label
         product. Cost of raw materials, shipping and insurance while in transit
         to or from AKVA Hf shall be paid directly to the  applicable  vendor by
         VPS.  Shipping of all raw  materials  hereunder  shall be to AKVA Hf.'s
         facilities  located in Akureyri  Iceland,  or at such other location in
         Akureyri as AKVA Hf shall specify. Except as otherwise provided herein,
         AKVA Hf.  shall  bear the risk of loss  for  product  or Raw  materials
         stored at its Facilities but not in transit to or from its facilities.

         1.4.3 Share of Profits  Commencing  in calendar year 1999 and ending at
         the  earlier to occur of (I) the end of the 2004  calendar year or (ii)
         the  distribution to each party of $500,000 of profits ("Profit Sharing
         Period"),  AKVA Hf. and VPS shall split operating profits earned on the
         sale of Products on a 50/50 basis. Profits will be distributed annually
         within a (60) days after the year end in which such profits are earned.
         For purposes of this  Agreement,  operating  profits  shall be equal to
         revenue from sales of Product (Less returns and  discounts),  less cost
         of goods sold, less  advertising and promotion of  approximately  $1.75
         per case (except  with regard to cases of 12 oz.  product in which case
         the advertising and promotion  costs shall be  approximately  $1.25 per
         case) and allocable SG&A of up to $1.50 per case.  Upon  termination of
         the Profit  Sharing  Period,  AKVA Hf. and VPS shall negotiate in good
         faith a new packing price providing AKVA Hf. an adequate return on such
         services. Should the parties be unable to reach an agreement as to such
         price, this agreement may be terminated by either party upon One 
         Hundred and Eighty (180) days prior written notice. During such One 
         Hundred and Eighty (180) day period, the profit sharing arrangement 
         described above shall continue to apply.  In the event that the 
         Agreement is terminated pursuant to this section, neither party, for a 
         period of three (3) years, shall market product under the AKVAR name, 
         nor shall bottle Product for any party for whom they had a co-packing 
         arrangement hereunder prior to the termination of
         this Agreement.

         1.4.4     Existing business/de minimus  Not withstanding anything to 
         the contrary herein,  AKVA Hf. shall be entitled to sell on its own 
         account, not subject the co-packing or profit sharing provisions set 
         forth in Section 1.4.3, up to 10,000 cases of AKVA product to
         accounts it
                                       2

<PAGE>



     is currently servicing directly.  AKVA Hf shall reimburse VPS its cost of 
     raw materials used
     in such sales.

     1.4.5  Sales  originated  by AKVA Hf. If AKVA Hf shall  originate  sales of
     AKVAR product, or sales of co-packed Product, AKVA Hf. shall be entitled to
     a  commission  equal to five  (5%)  percent  of sales  in  addition  to the
     compensation  provided in 1.4.3 hereof ("AKVA Hf. Sales"). In addition AKVA
     Hf.  sales  shall be subject to the profit  sharing  provisions  of section
     1.4.3 from the date of this Agreement.

     1.4.6  Cancellation The distribution and  manufacturing  arrangement can be
     canceled by VPS upon ninety (90) days prior written notice.

     1.4.7     Compliance with Laws VPS shall be responsible for compliance with
     all U.S. federal state and local laws regarding bottling, water quality, 
     labeling and like matters.  AKVA Hf. shall be responsible for all Icelandic
     bottling, water quality, and labeling matters.

     1.4.8 Purchase of existing  inventory VPS will purchase all AKVA USA's good
     inventory  at an  average  price of $5.77  per  case.  VPS will pay for the
     inventory  upon  shipment of the product to the  distributor.  VPS shall be
     responsible  for  all  storage  and  shipping  charges  after   Settlement.
     Notwithstanding  the  Foregoing  payment  terms,  payment  in full  for the
     inventory  shall be due upon  termination  by VPS of this  Agreement or One
     Hundred and Eighty Days (180) after the date hereof, whichever comes first.
     VPS shall  use its best  efforts  to sell the 1.5 and 1.0  liter  inventory
     having  "expiration' dates prior to August 1998 ('Dated  Inventory").  Such
     efforts shall include,  without limitation  offering such inventory at on a
     "buy one, get one free" basis at the current case prices. In the event that
     despite its best efforts VPS is unable to sell Dated  Inventory  because it
     expires, VPS shall be credited the purchase price of such inventory.

      1.4.9  Reporting  VPS shall  provide AKVA Hf. with  detailed  reports on a
      quarterly   basis  showing   overall   sales  by  product  line,   pricing
      information,   advertising  and  marketing  expenditures,   subdistributor
      relations,  adjustments to projected inventory  requirements and any other
      information  reasonably  requested  by  AKVA  Hf.  in  connection  with or
      affecting  the  manufacturing,  bottling  and  shipping  of Product in the
      Territory. AKVA Hf., or its representatives,  shall be entitled to inspect
      VPS accounting,  regulatory, marketing or other relevant records regarding
      Product upon request therefor.

     1.4.10 Facilities VPS, or its  sub-distributors,  as the case may be, shall
     maintain a suitable  place of business with adequate  facilities,  trucking
     equipment  and  staffing  necessary to comply with the  provisions  of this
     Agreement and to promote and maintain AKVA Hf.'s image and good  reputation
     in the Territory.  All such  facilities and trucks shall be clean,  dry and
     sanitary,  and shall be maintained in a manner to prevent  contamination of
     the Product.  AKVA Hf. shall have the right,  from time to time, to inspect
     such facilities and equipment to ensure  compliance with this Section,  and
     VPS shall  afford  AKVA Hf.  complete  access  thereto  for  purposes  such
     inspection.

                                       3

<PAGE>



     1.4.11  Non-agency  The  parties  acknowledge  that  VPS is an  independent
     distributor and neither the making of this Agreement nor the performance of
     any of the provisions  hereof shall be construed to constitute VPS an agent
     or legal  representative  of AKVA  Hf.  for any  purpose,  nor  shall  this
     Agreement  be deemed to  establish  a joint  venture or  partnership.  Each
     purchase  of the product by VPS from AKVA Hf.  pursuant to this  Agreement,
     each sale of the product made by VPS, and each agreement or commitment made
     by VPS to any person,  firm or  corporation  with respect  thereto shall be
     made by VPS for its own account

    2.     Delivery

         2.1 Delivery of Product AKVA Hf.'s  obligation to fill VPS Orders shall
         be limited  and subject in all events to (i) the  availability  to AKVA
         Hf. of sufficient quantities of raw materials: (ii) any Force Majeure
         or circumstance beyond AKVA Hf.'s reasonable control and (iii) timely 
         and adequate submissions of orders to AKVA Hf. according to the 
         provisions of the Agreement. AU Products shall be delivered to 
         AKVA Hf.'s plant.

          2.2  Shipping  AKVA Hf  will  arrange  for  shipment  of all  finished
          Product.  The cost of  shipping  shall be approved in advance and paid
          for by VPS.

    3.       AKVA Hf. and AKVA USA's representations and warranties



          3.1    AKVA Hf. AKVA Hf. represents and warrants to VPS that as of the
          date of this Agreement and as of the date of the Settlement, that:

          3.1.1 AKVA Hf. is a  "hlutafelag"  duly organized and existing in good
          standing  under the laws of the Republic of Iceland with the corporate
          power to own its  assets  and  carry on its  business  as is now being
          conducted.

          3.1.2 AK-VA Hf is in compliance with all applicable laws,  ordinances,
          rules,  regulations,  and requirements of all governmental authorities
          having jurisdiction thereof, and that AKVA has complied with all laws,
          municipal,,.   ordinances,   and   regulations  of  all   governmental
          authorities having  jurisdiction  thereof,  and that AKVA has complied
          with all laws,  municipal  ordinances,  and regulations  applicable to
          AKVA and in the  ownership  of the assets and the  business  hereunder
          where failure to do so would  interfere  with the  performance  of its
          obligations under this Agreement.

          3.1.3  There  are  no  actions,   suits,  or  proceedings  pending  or
         threatened against AKVA Hf., either at law or in equity, brought by any
         federal, state, or municipal or other
          governmental   agency,    department,    board,   bureau,   or   other
          instrumentality  that  would  interfere  with the  performance  of its
          obligations under this Agreement.

          3.1.4   All trademarks, trade names, copyrights and applications 
therefor are owned or used
                                       4

<PAGE>



          or  registered  in the name of or  licensed to AKVA Hf. are listed and
          briefly  described  on  Schedule  3.1.4.  Other than as  specified  on
          Schedule 3.1.4, no proceedings  have been instituted or are pending or
          threatened which challenge the validity of the ownership or use by the
          AKVA  Hf.  of  any  such  trademarks,   trade  names,   copyrights  or
          applications. AKVA Hf. has not licensed anyone, other than AKVA USA to
          use any of the  foregoing  or any other  technical  know-how  or other
          proprietary  rights of AKVA Hf. and AKVA Hf. has no  knowledge  of the
          infringing  use of any of  such  trademarks  and  trade  names  or the
          infringement  of any such copyrights by any person except as set forth
          on  Schedule  3.1.4.   The  Company  owns  or  validly   licenses  all
          trademarks,  trade names,  copyrights  set forth on Schedule 3.1.4 now
          used in the conduct of its business and has not received any notice of
          conflict  with the  asserted  rights of others  except as specified in
          Schedule 3.1.4.

          3.2 AKVA USA The AKVA USA  represents  and  warrants to VPS that as of
          the date of this Agreement and as of the date of the Settlement, that:

           3.2.1 AKVA USA is a Corporation  duly  organized and existing in good
           standing  under the laws of the state of Delaware  with the corporate
           power to own its  assets  and carry on its  business  as is now being
           conducted.

         3.2.2 AKVA USA is in compliance with all applicable  laws,  ordinances,
            rules, regulations, and requirements of all governmental authorities
            having jurisdiction thereof, and that AKVA USA has complied with all
            laws,  municipal  ordinances,  and  regulations of all  governmental
            authorities  having  jurisdiction  thereof,  and  that  AKVA USA has
            complied  with  all  laws,  municipal  ordinances,  and  regulations
            applicable  to AKVA USA and in the  ownership  of the assets and the
            business  hereunder  where failure to do so would interfere with the
            performance of its obligations under this Agreement.

            3.2.3  There  are no  actions,  suits,  or  proceedings  pending  or
            threatened against AKVA USA, either at law or in equity,  brought by
            any  federal,  state,  or municipal  or other  governmental  agency,
            department,  board,  bureau,  or other  instrumentality  that  would
            interfere  with the  performance  of its  obligations  under  this
            Agreement.

            3.2.4 All  trademarks,  trade  names,  copyrights  and  applications
            therefor are owned or used or  registered in the name of or licensed
            to AKVA USA are listed and  briefly  described  on  Schedule  3.2.4.
            Other than as specified on Schedule 3.2.4, no proceedings  have been
            instituted or are pending or threatened which challenge the validity
            of the  ownership  or use by the AKVA  USA of any  such  trademarks,
            trade names,  copyrights or applications.  AKVA USA has not licensed
            anyone, other than AKVA USA to use any of the foregoing or any other
            technical  know-how or other proprietary rights of AKVA USA and AKVA
            USA has no knowledge of the infringing use of any of such trademarks
            and trade names or the  infringement  of any such  copyrights by any
            person except

                                       5
<PAGE>



            as set forth on Schedule 3.2.3. The Company owns or validly licenses
            all trademarks,  trade names, copyrights set forth on Schedule 3.2.3
            now used in the conduct of its  business  and has not  received  any
            notice of  conflict  with the  asserted  rights of others  except as
            specified in Schedule 3.2.3.

            3.3  Subsequent  Knowledge. If AKVA  Hf.  or AKVA  USA  obtains  any
            knowledge  or  information  between the date hereof and  Settlement,
            making  or  indicating  that  any of  the  aforesaid  warranties  or
            representations  are no longer true, or  indication  that any of the
            representations  and  conditions  set  forth  above are not true and
            cannot  be made true by the party to which  such  representation  or
            warranty  applies,  by the time of Settlement,  or will no longer be
            true  as  of  the  date  of  Settlement,  the  party  to  whom  such
            representation  or warranty applies will promptly notify VPS of such
            change in circumstances.

4.      Trademark

            4.1 Ownership VPS recognizes that "AKVA" is a trademark of Kaupfelag
            Eyfiroinga  ("KEA") and  licensed to AKVA Hf for so long as AKVA Hf.
            is engaged in the business of bottling and distributing spring water
            and said trademark,  name, marks, names, symbols,  slogans, emblems,
            insignia,  or other designs of AKVA (Schedules  3.1.3 and 3.2.3)(the
            "AKVA  marks")  are owned or  licensed  to AKVA Hf.,  but such trade
            names  and  advertising  matter  or  copyrighted  materials  may  be
            utilized  by VPS in  conformity  with  the  Agreement,  and  must be
            approved by AKVA Hf. in advance of its use. VPS shall not act in any
            manner  which may  impair the  "AKVA"  trademark  or affect its good
            will. Trademark usage in any form shall be approved by AKVA Hf..

            4.2 Non registration VPS shall not, during the term of the Agreement
           or  thereafter,  gr represent that it is the owner of the AKVA Marks,
           whether or not the  Trademarks are  registered,  nor shall VPS at any
           time register or cause to be registered  any AKVA Marks,  in its name
           or in the name of  another,  except  on  behalf  of and with  written
           instructions from AKVA Hf. VPS shall not dispute the validity of AKVA
           Hf.'s Trademarks.

           4.3  Termination.  VPS will not,  after 60 days following the date of
           termination use in any manner whatsoever, any of the AKVA Marks.

     5.   Spoiled or Defective Products

           5.1    Product Warranty

              5.1.1  AKVA Hf. hereby warrants that the Product will be pure and 
              uncontaminated. AKVA Hf. shall replace, at its own reasonable 
              expense, Products which are verified to be spoiled and/or 
              defective as a result of contamination of the source, the improper
              bottling of the Product or contamination or spoilage of the 
              Product during bottling.

                                       6

<PAGE>



              5.1.2 VPS shall visually  inspect Product upon receipt thereof for
              external damage and overall condition.  VPS shall immediately file
              a notice of claim against the  carrier(s) in the event that any of
              the Product is  delivered  other than in  external  good order and
              condition. VPS shall also promptly notify AKVA Hf. of such fact.

              5.1.3 EXCEPT AS HEREINBEFORE SPECIFICALLY SET FORTH, AKVA Hf MAKES
              NO WARRANTY  WHATSOEVER  WITH RESPECT TO THE  PRODUCT.  OTHER THAN
              THAT SET FORTH ABOVE, ALL WARRANTIES, CONDITIONS, REPRESENTATIONS,
              INDEMNIFICATIONS  AND  GUARANTEES,  EXPRESS OR IMPLIED,  INCLUDING
              WARRANTIES  OF  MERCHANTABILITY  AND  FITNESS  FOR ANY  PARTICULAR
              PURPOSE,  WHETHER  ARISING UNDER ANY PRIOR AGREEMENT OR UNDER ORAL
              OR  WRITTEN   STATEMENT  MADE  BY  OR  ON  BEHALF  OF  COMPANY  IN
              NEGOTIATIONS   WITH  VPS  OR  ITS   REPRESENTATIVES,   ARE  HEREBY
              OVERRIDDEN AND EXCLUDED.

          5.2  Indemnification  by AKVA Hf.  AKVA agrees to  indemnify  and hold
          harmless VPS and its subsidiaries,  affiliates, successors and assigns
          from  and  against  any  and  all  (x)  liabilities,   losses,  costs,
          deficiencies  or damages  and any and all amounts  paid in  settlement
          ("Loss")  and (y)  reasonable  attorneys'  and  accountants'  fees and
          expenses,  court costs and all other reasonable out-of-pocket expenses
          ("Expense",),,.  net of any  insurance  received,  incurred by VPS, in
          investigating,   preparing  or  defending   against  any   litigation,
          commenced  or  threatened,  or any  claim  asserted  in good  faith in
          connection with or arising from the manufacturing,  marketing,  and/or
          sale of any Product  improperly bottled by AKVA or contaminated at the
          source or spoiled during bottling, pursuant to this Agreement.

          5.2  Indemnification By VPS, VPS agrees to indemnify and hold harmless
          AKVA Hf. and its subsidiaries, affiliates, successors and assigns from
          and against any and all (x) liabilities,  losses, costs,  deficiencies
          or damages and any and all amounts paid in settlement ("Loss") and (y)
          reasonable attorneys' and accountants' fees and expenses,  court costs
          and all other reasonable out-of-pocket expenses ("Expense") net of any
          insurance received, incurred by AKVA Hf., in investigating, preparing
          or defending against any litigation,  commenced or threatened,  or any
          claim  asserted in good faith in  connection  with or arising from the
          marketing,  and/or  sale of any  Product  other  than as a  result  of
          improper bottling by AKVA or contamination at the source or spoilage 
          during bottling, pursuant to this Agreement.

     6.   Insurance

          6.1 VPS Insurance  That VPS carries  comprehensive  general  liability
          insurance  covering  injuries or damages to  person(s)  or property as
          herein described.  Upon AKVA Hf.'s request,  VPS shall deliver to AKVA
          Hf. a certificate of insurance with the following  coverage  amount of
          $1,000,000.
                                       7

<PAGE>




          6.2  AKVA Hf.  Insurance The AKVA Hf. carries comprehensive general
          liability insurance covering, injuries or damages to persons or 
          property as described herein. AKVA Hf. shall deliver to VPS a 
          certificate of insurance with the following coverage amount of 
          $1,000,000.

     7.   Non-competition

          7.1 Scope In further  consideration for entering- into this Agreement,
          upon the consummation of the transactions contemplated herein and more
          effectively to transfer and protect the business of the Company,  AKVA
          Hf. agrees that for so long as this Agreement is in effect, and except
          as otherwise  provided herein,  neither it nor its current  affiliates
          and/or  shareholders  will (I) directly or indirectly  own,  manage or
          operate a bottled water business anywhere in the world;  provided that
          ownership  of not more  than  five  percent  (5 %) of the  issued  and
          outstanding  shares of a class of  securities  of a  corporation,  the
          securities of which are traded on a national securities exchange or in
          the  over-the-counter  market,  shall not be deemed  ownership  of the
          issuer of such  shares for the  purposes  of this  paragraph;  or (ii)
          induce or  attempt to  persuade  any  employee  or agent of the VPS to
          terminate  such  employment or agency  relationship  in order to enter
          into any such  relationship with AKVA Hf or any of its subsidiaries or
          affiliates or to enter into any such,-.  relationship on behalf of any
          other business organization in competition with VPS.

          7.2  Injunction  Without  limiting  the  right  of VPS and any of its
          successors or assigns to pursue all other legal and  equitable  rights
          available  to them for  violation of the covenant set forth in Section
          7.1 above by AKVA,  it is agreed  that  other  remedies  cannot  fully
          compensate VPS and its successors and assigns for such a violation and
          that  VPS  and  its  successors  and  assigns  shall  be  entitled  to
          injunctive relief to prevent violation or continuing violation hereof.
          It is the intent and  understanding  of each party  hereto that if, in
          any action  before any court or agency  legally  empowered  to enforce
          this covenant, any term, restriction,  covenant or promise is found to
          be  unreasonable  and for that reason  unenforceable,  then such term,
          restriction,  covenant  or  promise  shall be deemed  modified  to the
          extent necessary to make it enforceable by such court or agency.

     8.   Termination

          8.1 Parties'  Right to Terminate  Agreement  Each Party shall have the
          right to terminate this Agreement as follows:

               8.1.1  Except as  otherwise  provided in this  Agreement,  in the
               event either AKVA Hf. or VPS breach any  material  representation
               or warranty or fails to perform any obligation  contained in this
               Agreement and after having been finished with sixty (60)
               days  notice to cure by the other  Party  (except  when no Notice
               to Cure is required) such breach has not been remedied,  then the
               party not in breach may terminate this

                                       8
<PAGE>



              Agreement.

               8.1.2 AKVA Hf. may terminate  this  Agreement upon failure by VPS
               to make any payment  hereunder  when due,  and does not cure such
               payment  default  within  thirty  (30)  days  of  written  notice
               thereof.

               8.1.3  In the  event  AKVA Hf.  or VPS (i)  fails  to  vacate  an
               involuntary bankruptcy,  insolvency or reorganization petition or
               petition for an arrangement or composition  with creditors  filed
               against  AKVA Hf. or VPS with  thirty (30) days after the date of
               such filing,  or files such a petition on a voluntary  basis;  or
               (ii) AKVA Hf. of VPS makes an assignment or deed of trust for the
               benefit of creditors; or (iii) AKVA or VPS fails to vacate  the
               appointment  of a receiver  or trustee for AKVA Hf. or VPS of for
               any interest in the other  parties  business  within  thirty (30)
               days after such appointment;  or (iv) AKVA Hf. or VPS permits an
               attachment to be levied against and remain  outstanding on any of
               its equipment or plant for more that thirty (30) days; AKVA Hf or
               VPS may terminate this Agreement upon ten (10) days prior written
               notice to the other Party.

     9.   Notices
     Any notice,  request,  demand,  invoice or other communication  required or
permitted by this  Agreement  shall be deemed  properly  given (I) when actually
delivered;  (ii) when  dispatched  by  facsimile,  if  confirmed  in  writing by
sender's transmission device; or (iii) if sent certified mail receipt requested,
when the return receipt indicates delivery was made. Addressee for Notice are as
follows,  provided that either party may change its address for Notice by notice
to the other.

     For AKVA Hf. and AKVA USA:        AKVA Hf.
                                       Hafnarstraeti 91-95
                                       Akureyri, Iceland
                             Attn:     Thorarim Sveinsson
                         Telephone:    354-443-338
                         Facsimile:    354430-391


     With Copy To:                     Robert L. May, Jr., Esquire
                                       10 Railroad Place
                                       Saratoga Springs, NY 12866
                         Telephone:    (518) 581 - 8800
                         Facsimile:    (518) 581 - 8823

     For VPS:                           Vermont Pure Springs, Inc.  Route 66
                                        Randolph Center, VT 05061
                               Attn:    Timothy G. Fallon
                           Telephone:   (802) 728 - 3600
                           Facsimile:   (802) 728-4814

                                       9

<PAGE>



     With Copy to:                   Kevin F. Berry, Esquire
                                     Ledgewood Law Firm
                                     Philadelphia, PA 19102
                       Telephone:    (215) 731 - 9450
                       facsimile:    (215) 735 - 2513

10.     Integrated Agreement

    This Agreement  contains the entire agreement of the parties with respect to
    the  subject  matter  hereof  This  Agreement  may be  modified  only  by an
    agreement  of the  parties in  writing,  signed by the party to be  charged,
    which need by supplied by additional consideration.

    11.    No Assignment
    Neither  party  shall  assign its right or  delegate  its duties  under this
    Agreement to any other person or entity without the prior written consent of
    the  other  party.  A consent  required  by either  party  pursuant  to this
    paragraph shall not, once requested, be unreasonably withheld.

   12.     Severability
    If any  provision  of  this  Agreement  is  found  by a court  of  competent
    jurisdiction  to be void  or  unenforceable,  the  other  provision  of this
    Agreement shall remain in full force and effect.

    14.    Non-Waiver
    Failure  of either  party to  exercise  promptly  any right  granted by this
    Agreement or to require strict  performance of any obligation  undertaken by
    the other party pursuant to this  Agreement,  shall be deemed to be a waiver
    of such right or of the right to demand  subsequent  perfomance  of any and
    all such obligations undertaken by the other party.

     15.  Arbitration.
     All disputes  arising in  connection  with this  Agreement  which cannot be
     resolved by the parties  shall be finally  settled in  accordance  with the
     rules  with  respect  to  commercial  arbitration  then  in  effect  of the
     International Chamber of Commerce (ICC) arbitration in Geneva, Switzerland.
     The arbitrators shall be persons skilled in the legal and business  aspects
     of the bottled spring water business. Arbitrators are to be selected by the
     parties,  each side  choosing  one. In the event  that the two  arbitrators
     cannot agree, they shall select a third arbitrator (or, failing  agreement,
     such third arbitrator shall be selected by the ICC upon reference being 
     made to such body), and the decision of any two of the three arbitrators 
     shall be binding on the parties. Judgment upon any award rendered in 
     arbitration may be entered in a court of competent  jurisdiction  or 
     application may be made to such  court  for  judicial  acceptance  of such
     award and an order of enforcement,  as the case may be.  Each  party  shall
     bear its own costs of arbitration hereunder.

     16.  Choice of Law
     This Agreement is to be governed by the laws of the State of New York 
     without regard to its
                                       10

<PAGE>



      conflicts of laws.

     17.  Official Language
     The official language of this Agreement and notices is English.





IN WITNESS WHEREOF the parties hereto have executed this Agreement as of the day
and year set forth hereinabove.



AKVA:                       AKVA USA, INC.


    Date:09/12/97           By:\S\Thorafim Sveinsson
                            Thorafim Sveinsson 
                            President
                                 
                            AKVA Hf.

                                   
     Date:09/12/97          By:\S\Maghus Gauti Gautason
                            Maghus Gauti Gautason
                            Chairman



VPS:                        VERMONT PURE SPRINGS, INC.


     Date:09/12/97          By:\S\Timothy G. Fallon
                            Timothy G. Faflon 
                            President & CEO








                                       11




<PAGE>











                         Schedule 3.1.4
                      AKVA Hf.  Trademarks

AKVA - Licensed to AKVA Hf. by KEA,
"The pure soul of Iceland" - not registered, no assurance that its  registrable.
Hesjuvalla  Springs  medallion  logo - not  registered, no assurance  that it is
registrable.








                                       12

























<PAGE>









                         Schedule 3,2.4
                       AKVA USA Trademarks

                              NONE













                                       13





















<PAGE>









             AGREEMENT REGARDING DISTRIBUTION RIGHTS


THIS AGREEMENT REGARDING  DISTRIBUTION RIGHTS (the  "Assiginment"),  dated as of
DECEMBER 9th 1997,  is by and between AKVA USA,  INC.,  a Delaware  corporation,
having its principal office at 12 Marshall Street,  Boston,  Massachusetts 02108
(the "Assignor') and Vermont Pure Springs, Inc., a Delaware corporation, having 
its principal  place of business at Route 66 in Randolph, Vermont 05060  (the
"Assignee").

                           WITNESSETH:

WHEREAS, Assignor is a party to that certain International Distribution and
Manufacturing Agreement dated as of June 6, 1994 (the "Distribution Agreement");
and WHEREAS, the Assignor wishes to assign its right under the Distribution 
Agreement to  distribute  AKVA  Spring Water in the United  States (the 
"Rights") to the Assignee in exchange for 25,000 shares of Assignee's parent
company, Vermont Pure Holdings, Ltd.; and 

WHEREAS, the Assignee is willing to accept an assignment of the rights in 
exchange for 25,000 shares;

     NOW THEREFORE, THE PARTIES HERETO AGREE AS FOLLOWS:

SECTION 1. Assignor does hereby irrevocably and unconditionally assign,
transfer and set over to the Assignee or its designees all of the  Assignor's 
rights under the Distribution Agreement.

SECTION  2. In  exchange  for the  assignment  contained  in  Section  I hereof,
Assignee  shall cause 25,000  unregistered  shares of its class A common stock,
$.Ol par value (the "shares") to be issued in the name of of
the persons set forth in Exhibit A. Assignee shall issue such  certificates  for
the shares within five days of the date hereof.

SECTION 3. This  Assignment  may not be modified  orally or in any manner other
than by an agreement in writing signed by the parties hereto or their respective
successors, administrators and assigns.

SECTION 4. This Assignment shall be binding upon and inure to the benefit of the
successors, administrators and permitted assigns of the parties hereto.

SECTION 5. This Assignment  shall be governed by and construed under the laws of
the State of Massachusetts.

                                       A-1

<PAGE>




                              

IN WITNESS WHEREOF, the parties have duly executed this ASSIGNMENT OF 
RECEIVABLES as of the day and year first above written.


                        AKVA USA, INC.


                               By:\S\Thorarian Sveinsson
                            Title:President, 09/12/97



VERMONT PURE SPRINGS, INC.


                               By:\S\Timothy G. Fallon
                            Title:President and CEO, 09/12/97                   



                                      A-2

<PAGE>







                           

                            Exhibit A


      Akva Hf.                       20,000 Shares
      Hafnarstraeti 91-95.
      Akureyri, Iceland

      David T. Thibodeau             2,500 Shares
      133 Myrtle Street
      Boston, Ma. 02114

      Wilham S. Bennet          2,500 Shares
      12 Marshall Street
      Boston, Ma. 02108








                                       A-3




<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     (Replace this text with the legend)
</LEGEND>
<CIK>                         0000885040 
<NAME>                        VERMONT PURE HOLDINGS, LTD
<MULTIPLIER>                                   1
<CURRENCY>                                     US DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              OCT-24-1998
<PERIOD-START>                                 OCT-25-1997
<PERIOD-END>                                   JAN-24-1998
<EXCHANGE-RATE>                                1
<CASH>                                         470,689
<SECURITIES>                                   0
<RECEIVABLES>                                  2,145,233
<ALLOWANCES>                                   204,634
<INVENTORY>                                    881,970
<CURRENT-ASSETS>                               3,776,283
<PP&E>                                         10,429,755
<DEPRECIATION>                                 2,856,951
<TOTAL-ASSETS>                                 18,532,322
<CURRENT-LIABILITIES>                          4,362,167
<BONDS>                                        6,874,655
                          0
                                    0
<COMMON>                                       10,207
<OTHER-SE>                                     6,467,483
<TOTAL-LIABILITY-AND-EQUITY>                   18,532,322
<SALES>                                        4,407,086
<TOTAL-REVENUES>                               4,407,086
<CGS>                                          1,942,154
<TOTAL-COSTS>                                  1,942,154
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             151,284
<INCOME-PRETAX>                                (464,652)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (464,652)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (464,652)
<EPS-PRIMARY>                                  (.05)
<EPS-DILUTED>                                  (.05)
        



</TABLE>


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