VERMONT PURE HOLDINGS LTD
10KSB, 1998-01-23
GROCERIES & RELATED PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-KSB
                                   (Mark One)
[X] Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act
of 1934 for the fiscal year ended October 25, 1997
                                       or
[ ] Transition report pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934 for the transition period from ___________ to ___________

                         Commission File Number 1-11254

                           VERMONT PURE HOLDINGS, LTD.
              (Exact name of small business issuer in its charter)


                Delaware                                  06-1325376
- ---------------------------------------    ------------------------------------
     (State or other jurisdiction of           I.R.S. Employer Identification
      incorporation or organization                         Number

    P.O. Box C, Route 66, Catamount Industrial Park, Randolph, Vermont 05060
              (Address of principal executive offices and zip code)

         Issuer's telephone number, including area code: (802) 728-3600

Securities registered pursuant to Section 12(b) of the Act:

         None

Securities registered pursuant to Section 12(g) of the Act:

         Common Stock, par value $.001 per share
                       (Title of Class)

Check  whether  the Issuer:  (1) has filed all  reports  required to be filed by
Section 13 or 15(d) of the Securities  Exchange Act of 1934 during the preceding
12 months (or for such shorter  period that the  registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past
90 days. Yes [X] No [ ]

Check if no disclosure of delinquent  filers  pursuant to Item 405 of Regulation
S-B is contained herein, and no disclosure will be contained, to the best of the
Issuer's knowledge,  in definitive proxy or information statements  incorporated
by  reference  in Part III of this  Form  10-KSB or any  amendment  to this Form
10-KSB. Yes [ ] No [X]

The Issuer's revenues for the most recent fiscal year were $17,685,442.

Based on the last  sale at the  close of  business  on  January  14,  1998,  the
aggregate  market value of the Issuer's common stock held by  non-affiliates  of
the Issuer was approximately $41,392,288.

The number of shares  outstanding of the Issuer's Common Stock, $.001 par value,
was 10,207,371 on January 14, 1998.

Transitional Small Business Disclosure Format (check one):  Yes [  ]  No [X]

Documents incorporated by reference: The information required by Items 9 through
12 of Part  III of this  Form  10-KSB  is  incorporated  by  reference  from the
Issuer's  definitive proxy  statement,  to be filed with respect to the Issuer's
1998 Annual Meeting of Stockholders.

                                           Exhibit Index is located on page 28

                                        1

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ITEM 1.           BUSINESS.

         The Company bottles, markets and distributes natural spring water under
the "Vermont  Pure(R)" and "Hidden  Spring(R)" brands to the retail consumer and
home/office  markets. The Company sells to the retail consumer markets primarily
in the New England,  Mid-Atlantic  and Mid-Western  states while it sells to the
home/office market primarily in Northern New York and Northern New England.

Industry Background

         Bottled  water has been and  continues to be a fast growing  segment of
the beverage  industry.  According to the May 1996 edition of "Bottled  Water in
the United  States," a study  prepared by the  Beverage  Marketing  Corporation,
total bottled water consumption in the United States more than tripled from 1983
to 1995.  Annual  consumption  increased  from 2.8 gallons per capita in 1980 to
11.0  gallons per capita in 1995,  and it is projected to reach 14.2 gallons per
capita by the year 2000.  Bottled  water  volume in the United  States has grown
significantly,  increasing from the approximately 1.1 billion gallons in 1984 to
approximately  2.9 billion gallons in 1995; from  approximately  $1.3 billion in
sales in 1984 to over $3.3 billion in 1995.

         The bottled  water market may be divided into two distinct  categories:
non-sparkling  (still or non-carbonated  water) which accounts for approximately
80% of  bottled  water  sales and  sparkling  (carbonated)  which  accounts  for
approximately  20% of bottled water sales.  All of the Company's  natural spring
water products are in the non-sparkling category.

         The Company  believes  that the  development  and  continued  growth of
bottled water markets since the early 1980's reflects  growing public  awareness
of,  and fears  about,  environmental  pollution,  including  the effect on many
municipal  water  sources  of  lead,   carcinogenic  chemical  by-products  from
over-chlorination,  toxic waste dumps, landfills and bacterial contamination. In
addition,  the Company  believes  that  consumers  perceive  bottled  water as a
healthy and refreshing beverage  alternative to beer, liquor, wine, soft drinks,
coffee,  tea, juices and juice products.  The Company  anticipates that sales of
bottled   water  will   continue  to  grow  as  increased   health  and  fitness
consciousness,  alcohol moderation and caffeine and sodium avoidance continue to
influence consumer choice.

Company Background

         Incorporated in Delaware in 1990, the Company  acquired the business of
Vermont's  Hidden Spring,  Inc., a local Vermont bottled water company,  in July
1991. The assets  included one spring on 1.7 acres of land, a 10,000 square foot
office  facility and  bottling  plant in  Randolph,  Vermont and the  "Vermont's
Hidden  Spring"  brand.  Since  that  acquisition,   the  Company  has  acquired
additional  springs on approximately 65 acres of land and built a second office,
bottling and warehouse facility of 32,000 square feet in Randolph, Vermont.

         Immediately  after the acquisition of the business of Vermont's  Hidden
Spring,  Inc.,  the  Company  developed  a new brand  under the label,  "Vermont
Pure(R)." The Vermont Pure(R) brand

                                                          
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is  positioned as a premium  brand for the general  consumer  market with a wide
distribution in supermarkets,  convenience stores and other consumer outlets, as
well as in home and office markets.  The Company has focused on distributing the
Vermont  Pure(R) brand in the New England and  Mid-Atlantic  regions since 1991,
and more  recently the Company has expanded its  distribution  into the Northern
Virginia  -  Washington,   D.C.  -  Baltimore   metropolitan  and  the  Northern
Mid-Western markets.

         The Company retained its original product tradename,  "Vermont's Hidden
Spring,"  and  subsequently  modified  it  to  "Hidden  Spring(R)"  The  Company
currently  markets  this brand to  essentially  the same types of markets as the
Vermont Pure(R) brand.  The Company  considers its  trademarks,  trade names and
brand identities to be very important to its competitive  position,  and defends
its brands vigorously. See "Competition" below.

         Because  the  home/office   bottled  water  distribution  market  is  a
fragmented yet well  established  part of the bottled water market and generates
margins and cash flows that compare  favorably with consumer  bottled water, the
Company has since the mid-1990's  sought to expand  home/office  distribution in
its home market of Vermont and more recently developed and expanded its share of
the Northern New York and Northern New England home/office markets. In May 1996,
the Company  through its wholly  owned  subsidiary,  Vermont  Pure  Springs Inc.
("Springs"),  purchased certain assets of the spring water division of Happy Ice
Corporation used in the bottling, sale and distribution of spring water in three
and five gallon bottles,  the rental of water coolers and coffee  dispensers and
the sale of coffee, tea and hot beverage supplies for home and office customers.
In addition,  Springs  assumed a lease for a distribution  warehouse in Buffalo,
New York.  The market and  distribution  area for these  products is in Buffalo,
Syracuse, Rochester and Western New York.

         The  Company  has  continued  a  strategy  of  incremental   growth  by
acquisition in fiscal 1997 and fiscal 1998. In March 1997, the Company purchased
certain assets and assumed selected  liabilities of the home/office  business of
Greatwater Refreshment Services,  Inc., based in upstate New York. In July 1997,
the Company acquired A.M.  Fridays,  Inc., a home/office  distributor of bottled
water,  coffee,  and vending  services,  with  warehouse  distribution  based in
Manchester,  New Hampshire and Shelton,  Connecticut.  The Company believes this
acquisition will provide a good base for expansion into northern  Massachusetts.
A.M.  Fridays had 1996  revenues of $1.2  million.  In August 1997,  the Company
purchased the stock of Excelsior Springs Company,  a home and commercial bottled
water and coffee  distributor in the Albany,  Saratoga  Springs and Plattsburgh,
New York markets.  Excelsior Springs had annual sales in excess of approximately
$2 million in each of 1996 and 1997.

         Subsequent  to fiscal 1997,  the Company in December  1997 acquired the
worldwide  trademark and distribution  rights for AKVA Icelandic  bottled spring
water,  and intends to absorb the United  States  distribution  of AKVA into its
existing operations.  AKVA's annual sales were approximately $1 million in 1996.
And most recently,  in January 1998, the Company  acquired the assets of Vermont
Coffee Time, Inc. of Williston,  Vermont.  Vermont Coffee Time,  which had total
sales of $1.5 million in 1997,  delivers Green Mountain  Coffee and spring water
to offices and homes in Vermont and parts of upstate New York and New Hampshire.

                                                           
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         To date,  the  Company  has not  experienced  significant  problems  in
integrating its acquired businesses with its existing  operations.  However, the
acquisition of new  businesses may require  management to devote time and energy
to the successful, efficient and timely integration of operations, labor forces,
administrative  systems  (including  accounting  practices  and  procedures  and
management  information systems),  and varying corporate cultures.  Although the
Company  does not  expect to grow by  acquisition  faster  than its  ability  to
integrate new  businesses  with existing  operations,  there can be no assurance
that  management  will not find it  necessary to devote  unanticipated  time and
effort to  integrating  new  businesses,  with possible  adverse  effects on the
Company's business as a whole.

Description of Water Sources

         The primary sources of the natural spring water used by the Company are
springs located on the Company's  properties in Randolph,  Vermont.  The springs
are in the Green Mountain Range,  just east of the  gradational  contact between
the Waits River Formation and Gile Mountain Formation.

         Percolation  through  the earth's  surface is  Nature's  best filter of
water. The Company believes that the  exceptionally  long percolation  period of
natural  spring water in the central  Vermont area and in particular in the area
of its springs assures a high level of purity.  Moreover,  the long  percolation
period permits the water to become mineralized and Ph balanced.

         Management believes that the age and extended percolation period of its
natural  spring water  provides the natural  spring water with certain  distinct
attributes: a purer water; noteworthy mineral characteristics including the fact
that the water is sodium  free and has a  naturally  balanced  Ph;  and a light,
refreshing taste.

         As a result  of recent  rapid  growth in the  Company's  business,  the
Company has found it increasingly necessary to purchase bulk quantities of water
from natural springs owned or operated by non-affiliated  entities.  All of such
springs  are  approved   sources  for  natural  spring  water.  See  "Government
Regulation." During fiscal 1997, purchases of spring water from a non-affiliated
source in Vermont  amounted  to  approximately  half of the  Company's  usage of
spring water, as compared with  approximately 30% in fiscal 1996. The Company is
actively  exploring  the  acquisition  of additional  spring  sources that would
enable it to reduce its reliance on third-party springs. In this connection, the
Company has entered into a purchase and sale agreement pursuant to which it will
acquire a high volume spring source that is expected to reduce significantly the
Company's need to purchase water from non-affiliated sources. The transaction is
expected  to close  early in calendar  1998.  The Company has for several  years
purchased  spring  water  from  a  Vermont  supplier  with  whom  it  has a good
relationship,  and the Company has no reason to believe that it will not be able
to obtain all of the bulk spring  water  supplies  it needs from this  supplier.
However,  if the  supplier  ceased  to  sell  spring  water  to the  Company  at
commercially  reasonable  prices or for any reason,  or could no longer meet the
Company's needs to a material extent, or if the supplier's spring source were no
longer an approved source for natural spring water by reason of contamination or
otherwise,  then,  unless the Company could find adequate amounts of bulk spring
water from other suppliers or sources, the Company's business would

                                                          
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<PAGE>



likely be  materially  adversely  affected  by an  interruption  in supply.  The
Company believes that it could find adequate  supplies of bulk spring water from
other sources,  but that it might suffer inventory  shortages or inefficiencies,
such as increased purchase or transport costs, in obtaining such supplies.

         The Company is highly  dependent on the  integrity and existence of the
natural  springs  from which it obtains its spring  water.  Natural  occurrences
beyond  the  control  of the  Company  such  as  drought,  earthquake  or  other
geological changes, a change in the chemical or mineral content or purity of the
water or environmental  pollution may affect the amount and quality of the water
emanating  from the springs the Company uses.  Any such  occurrence  may have an
adverse impact on the business of the Company.

Products

         The Company's  natural  spring water is sold under the Vermont  Pure(R)
and Hidden Spring(R) brands and is packaged in various bottle sizes ranging from
12 ounces to 1.5 liters  and is sold in single  units and  plastic  rings of six
bottles,  depending on the market to which the product is targeted.  The Company
has recently  introduced a new bottle size of 750 ml  (approximately  25 ounces)
which  consumer  feedback  indicates is a preferred  container  size for bottled
water. The Company uses a sports cap on various product sizes to create interest
and add extra  value.  Consumer  sizes are  bottled  in clear PET  (polyethylene
terephthalate)  recyclable  bottles which is perceived in the  marketplace  as a
high quality package.  The home/office natural spring water products are sold in
three,  five  and six  gallon  bottles.  In  conjunction  with  the  home/office
accounts,  the  Company  also  distributes  coffee,  tea and other hot  beverage
products and related supplies.

Marketing

         The Company generally markets its Vermont Pure(R) products as "premium"
domestic   bottled  water   products.   A  premium   bottled  water  product  is
distinguished  from other available  bottled water products by being packaged in
small  portable  containers,  typically  PET  recyclable  bottles,  and by being
classified  as a  natural  spring  water by the  Food  and  Drug  Administration
("FDA").  The Company  prices its Vermont  Pure(R)  brand  competitive  to other
domestic  premium  brands but lower than imported  premium water  products.  The
Hidden Spring(R)  products are similarly packaged and sold to retail grocery and
convenience markets.

         The  Company   markets  its   products  by   highlighting   the  unique
characteristics of the Company's water, namely a natural spring source,  purity,
mineral  composition and desirable taste. The Company also uses the image of the
State of Vermont in its marketing and brand identification. The Company believes
that products  originating  from Vermont have the general  reputation  for being
pure,  wholesome,  trustworthy  and  natural.  The  State  of  Vermont  also  is
nationally  recognized as an  environmentally  clean and health  conscious state
with strict regulations protecting its natural resources.


                                                           
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         The Company's premium products are bottled in sleek,  clear plastic PET
recyclable  bottles.  The Company believes that this is the "ultimate"  consumer
bottle package because it is clean, clear, light and recyclable and generally is
perceived by consumers to be upscale. The Company believes that the high quality
packaging of its products enhances their image as premium domestic bottled water
products.

         The  Company  has  focused its  consumer  product  marketing  and sales
activities in the eastern and mid-western  United States.  The Company currently
distributes  its  products  in  the  New  England,   Mid-Atlantic  and  Northern
Mid-Western  states and the  Northern  Virginia -  Washington,  D.C. - Baltimore
metropolitan area.

         The  Company's  home/office  sales are  generated  and  serviced  using
directly  operated   facilities,   Company  employees  and  Company   designated
distributors.  The Company  generally  uses the Vermont  Pure(R)  brand for this
market and maintains distribution routes in its various market areas.

         Slotting Fees

         For the Company to achieve placement of its retail consumer products in
certain  supermarket chains and individual  supermarket stores, it may sometimes
be necessary for the Company to purchase  shelf space by paying  slotting  fees.
Typically,  supermarket  chains and prominent  local  supermarkets  impose these
charges as a one time payment  before the products are permitted in the store or
chain.  Slotting  fees are less  frequently  imposed  by other  types of  retail
outlets such as individual  convenience stores and  delicatessens.  The fees are
negotiated on an individual basis. As the Company has become better  established
and its brands have achieved  greater  recognition,  the Company has become less
dependent on slotting fees to gain space.  Nevertheless,  like many producers of
food  products,  the Company pays  slotting  fees in some cases,  and expects to
continue to do so.

         Advertising and Promotion

         The Company  advertises its products  primarily through  television and
radio media.  In  connection  with this  advertising,  the Company uses point of
sale, in-store displays, price promotions, store coupons,  free-standing inserts
and cooperative and trade  advertising.  The Company has also actively  promoted
its products through  sponsorship of various  organizations and sporting events.
In recent years, the Company has sponsored  professional golf and tennis events,
as well as major  ski  areas and  sports  arenas,  and  various  charitable  and
cultural  organizations,  such as  Vermont  Special  Olympics  and  the  Vermont
Symphony Orchestra.

         During the winters of 1995-96,  and 1996-97,  the Company  participated
with  Cabot  Creamery,  the  Vermont  Ski  Areas  Association  and  the  Vermont
Department  of  Travel &  Tourism,  to  execute a joint  television  advertising
campaign. Management believes that this strategic pooling of advertising dollars
delivered a  cost-effective  media campaign in key market areas. The association
with  picturesque  images of Vermont worked well to enhance the awareness of the
Vermont  Pure(R)  roots in the Green  Mountains.  The Company is also  utilizing
co-branding

                                                           
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opportunities.  During 1996 the Company  entered into an arrangement  with Ben &
Jerry's  Homemade  Corporation  under  which the  Company  supplies  its Vermont
Pure(R)  water for use in Ben &  Jerry's(R)  All  Natural  Sorbets.  The Vermont
Pure(R) name is highlighted on all Ben & Jerry's sorbet packaging.

         Distribution and Sales

         The Company uses major beverage  distributors  for the  distribution of
its consumer products, and distributes its home/office products directly.  Using
distributors is typical in the beverage  industry as an efficient use of capital
for maximum market penetration.  Beverage  distributors purchase the products of
many  companies  and then  wholesale  them to retail  chains or make bulk retail
sales.  Distributors generally have established  relationships with local retail
outlets  for  beverage   products   and   facilitate   obtaining   shelf  space.
Occasionally, the Company sells its products directly to grocery store chains.

         The  Company  distributes  its Vermont  Pure(R)  brand with a number of
distributors, including the following principal distributors:

         Coca-Cola  Enterprises,  Inc.  ("CCE"),  which  in 1997  purchased  the
         Company's  existing  distributor The Coca-Cola  Bottling Company of New
         York,  Inc., for parts of New York,  including New York City,  northern
         New Jersey, Connecticut, western Massachusetts,  southern New Hampshire
         and southern Vermont;

         The Coca-Cola Bottling Company of Southeastern New England for Rhode 
         Island and for parts of eastern Connecticut;

         The Coca-Cola Bottling Company of Northern New England for parts of New
         York, northern Vermont and Maine;

         The Coca-Cola Bottling Company of Cape Cod for parts of eastern 
         Massachusetts;

         L. Knife & Son, Inc. for parts of eastern Massachusetts; and Cotton 
         Club, an Ohio-based  beverage  distributor  for Ohio and western
         Pennsylvania.

         The  Company  is  obligated  to  supply  the  distributors  with  their
requirements  of the Vermont Pure(R) brand at established  prices.  In addition,
under the CCE agreement, the Company is obligated to participate in the creation
and funding of various  advertising and marketing programs (in addition to other
Company  programs)  and  pay  slotting  fees to the  retail  outlets  where  CCE
determines to sell the Vermont  Pure(R)  brand.  Each of the agreements is for a
stated  term,  but is  terminable  if  either  party  does not  fulfill  certain
obligations.

         CCE and its predecessor have been significant  customers of the Company
for several years,  although the Company's  dependence on CCE has been declining
since 1995.  Sales to CCE in fiscal  years 1997,  1996 and 1995,  expressed as a
percentage of total sales, were 31%, 35% and

                                                           
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39%, respectively. Accounts receivable from CCE at the end of fiscal years 1997,
1996 and 1995, expressed as a percentage of total accounts receivable, were 16%,
14% and 26%, respectively.  The Company's contract with CCE is self-renewing but
terminable  by CCE  upon 90  days'  notice  prior to the  annual  renewal  date.
Although the Company  considers its relationship  with CCE to be good and has no
reason to believe that CCE will not continue to distribute its retail  products,
the Company has been pursuing strategies designed in part to reduce its reliance
on CCE,  most  notably  the  strategy of  diversifying  into the home and office
markets,  where the  Company  distributes  its own  products.  At  present,  The
Coca-Cola  Company does not sell its own brand of spring or purified water,  but
if it were to introduce such a product,  or if CCE were independently to acquire
or develop its own brand of water, it is possible that CCE might decide to limit
or cancel its  distribution  of competing  waters.  Accordingly,  if CCE were to
terminate  its  relationship  with the  Company for any  reason,  the  Company's
business would likely be materially  adversely  affected until the Company could
put into place effective  replacement  means of distribution.  Any such material
interruption  in  distribution  could result in a loss of sales revenue.  In the
current market, the Company believes that such replacement means of distribution
would likely involve a number of  distributors,  with the  possibility  that the
Company would suffer inefficiencies,  such as higher transport costs, that could
also impact earnings.

         As discussed elsewhere, the Company is pursuing an acquisition strategy
to purchase independent home and office bottlers and distributors in New England
and New York  State.  Management's  decision  to expand in this  market has been
driven by,  among  other  things,  attractive  margins  and good cash flows from
equipment rentals, as well as by the advantages of product diversification, such
as diminished reliance on a single segment of the market.  Moreover, the Vermont
Pure(R) brand in the multi gallon or home/office  setting  affords  consumers an
opportunity to sample the product,  which the Company  believes  augments retail
sales and contributes to brand awareness.

         The Company  markets and  distributes  its water  directly to homes and
offices in six,  five and three  gallon  reusable  bottles.  These  products are
distributed  from  Company   operated   warehouses  and  vehicles  by  employees
throughout  Northern New York and Northern New England.  Deliveries  are made to
customers on a regularly scheduled basis. Water coolers,  coffee brewers, coffee
and other  products  related to these lines are also  distributed on the routes.
The Company also sells its Hidden Spring(R)  consumer products on these lines to
homes,  offices and retail  outlets.  With respect to home and office markets in
Southern New England and lower New York State, the Company utilizes a network of
outside  distributors to distribute the Company's water and ancillary  products.
The  Company  does not own any of the  assets  or  employ  any of the  personnel
involved with the distribution of the water in these areas.

         The Company ships its consumer product from its bottling  facilities in
Randolph,  Vermont by common carrier either  directly to beverage  distributors,
retail outlets or to authorized  warehouses for later  distribution  to beverage
distributors  and retail  outlets.  Storage is charged on a per pallet basis and
transportation costs vary according to the distance of the shipment.

         The  Company  employs  a sales  force  of 15  persons  for  retail  and
home/office   sales.   The  Company's  sales  personnel   oversee  its  beverage
distribution network and act as liaison between

                                                           
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distributors and the Company for ordering  product,  facilitating  distribution,
servicing  retail  outlets,  home/office  customers and warehouse  distribution.
Sales  personnel  actively seek to expand the number of retail outlets  carrying
the Company's products,  seek distributors and generally implement the Company's
marketing efforts.

Contract Packaging

         The Company  performs  private label contract  packaging of its natural
spring water for distributors of other brands of bottled water and grocery store
chains for house  brands.  The  Company  also packs five and six gallon home and
office  containers  for  third  parties.   Contract   packaging  is  very  price
competitive and typically is performed under short-term agreements.  The Company
seeks  opportunities for contract packaging for a variety of reasons,  including
the fact that it develops favorable relationships with retail chains.

Supplies

         The Company  does not  manufacture  any of the bottles or  packaging in
which its products are sold.  The Company  purchases  all of its PET bottles and
the plastic caps used thereon from major plastic bottle vendors.  Because of the
intense  demand  for this  form of  bottle,  from time to time the  Company  has
experienced delays in obtaining an adequate number of bottles. Moreover, in 1994
and 1995, the market for plastic  bottles and corrugated  packaging was volatile
and had an adverse impact on the cost of goods sold at that time. In 1996, resin
prices  that  dictate  the cost of PET plastic  dropped  and  industry  capacity
increased.   Consequently,  the  Company's  cost  for  plastic  bottles  dropped
significantly  and  remained  stable in 1997.  During this  period,  the Company
negotiated  a  three-year  contract  with a new bottle  supplier  for all of its
needs.  Purchase contracts,  including the new bottle supply contract,  that the
Company  has with its  suppliers  for many of its raw  materials  are  priced by
reference  to the market  price of resin.  Notwithstanding  its  contracts,  the
Company may experience market instability in respect of raw material supplies.
 No assurance  can be given that the Company will be able to obtain the supplies
it requires on a timely basis or that the Company will be able to obtain them at
prices that allow it to maintain the profit  margin it has had in the past.  Any
raw material disruption or price increase may result in an adverse impact on the
financial condition and prospects for the Company.

         For information about the Company's spring water sources, see 
"Description of Water Sources."

Seasonality

         The Company's  business is seasonal,  with the consumer  portion of the
business  being  somewhat  more seasonal  than the home and office  market.  The
period from June to September  represents the peak period for sales and revenues
due to increased consumption of beverages during the summer months.

                                                         
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Competition

         Management  believes that bottled natural spring water historically has
been a regional  business in the United  States.  As a result there are numerous
operating  springs within the United States  producing a large number of branded
products which are offered in local supermarkets and other retail outlets in the
smaller consumer sizes and sold to the home and office markets in one gallon and
multiple gallon containers.

         More  recently,  the trend has been toward the  development of national
brands of natural spring water.  Dominating the national  market are The Perrier
Group of America,  Inc. (whose brands include  Arrowhead  Mountain Spring Water,
Poland  Spring,  Ozarka Spring Water,  Great Bear,  Deer Park,  Ice Mountain and
Zephyrhills  Natural  Spring  Water) and Great  Brands of Europe  (whose  brands
include Evian Natural Spring Water and Dannon Natural Spring Water).  Perrier is
owned by Nestle. In addition,  there are many other strong regional brands, such
as Naya,  Crystal Geyser and Sparkletts.  The Pepsi-Cola  Company  distributes a
brand of  bottled  spring  water  under the  Avalon  label and is now  selling a
purified drinking water under the Aquafina trademark.  Consumers may also choose
home water purification  systems in lieu of drinking spring water, or may choose
to drink  beverages  other than  spring  waters,  such as soft  drinks,  coffee,
juices, beer and wine.

         Many of the  Company's  regional  and  national  competitors  are  well
established   companies  with  recognized  brand  names  and  consumer  loyalty.
Moreover,  these  companies,  as compared  to the  Company,  have  substantially
greater financial  resources and have established market positions,  proprietary
trademarks,  distribution  networks  and bottling  facilities.  The Company also
faces  competition from the fast growing  "private label" and contract  packaged
brands of natural spring water.  These brands  compete on a low-price  basis and
often occupy premium shelf space because they are retailer brands. Additionally,
the Company  faces  competition  from  Canadian  spring waters which price their
product  aggressively due to the exchange rate differential between the Canadian
and U.S. dollars.

         The home and office  distribution  markets include a number of national
companies, such as Culligan,  Perrier (Poland Spring, Great Bear and Deer Park),
as  well  as  Belmont  Springs  (Suntory  Group).  There  are  also  local  well
established bottled water operators that compete with the Company.

         The  Company  competes on the basis of  pricing,  association  with the
image of the State of Vermont,  attractive  packaging,  customer  service in the
home/office  business,   and  brand  recognition.   The  Company  considers  its
trademarks,  trade  names  and  brand  identities  to be very  important  to its
competitive position, and defends its brands vigorously.

Trademarks

         The Company  sells its natural  spring water  products  under the trade
names Vermont Pure(R) Natural Spring Water and Hidden  Spring(R).  The Company's
labels which  include these  tradenames  are  registered  with the United States
Patent and Trademark Office.

                                                           
                                       10

<PAGE>



Government Regulation

         The Federal  Food and Drug  Administration  ("FDA")  regulates  bottled
water as a  "food."  Accordingly,  the  Company's  bottled  water  must meet FDA
requirements  of safety for human  consumption,  of processing and  distribution
under  sanitary  conditions  and of production in accordance  with the FDA "good
manufacturing  practices."  To assure the safety of bottled  water,  the FDA has
established quality standards that address the substances that may be present in
water which may be harmful to human health as well as substances that affect the
smell,  color and taste of water.  These quality  standards  also require public
notification  whenever the microbiological,  physical,  chemical or radiological
quality of bottled water falls below standard. The labels affixed to bottles and
other  packaging  of the water are  subject  to FDA  restrictions  on health and
nutritional  claims for foods  under the Fair  Packaging  and  Labeling  Act. In
addition all drinking water must meet Environmental  Protection Agency standards
established  under  the  Safe  Drinking  Water  Act  for  mineral  and  chemical
concentration and drinking water quality and treatment which are enforced by the
FDA.

         The Company is subject to the food labeling regulations required by the
Nutritional  Labeling and  Education  Act of 1990.  The  regulations,  which are
administered  by the  Secretary  of Health and Human  Services  through the FDA,
require all  companies  which offer food for sale and have annual gross sales of
more than $500,000,  including the Company,  to place uniform labels  disclosing
the amounts of  specified  nutrients  on all food  products  intended  for human
consumption and offered for sale. The act contains  exemptions and modifications
of labeling  requirements  for  certain  types of food  products,  such as those
served  in  restaurants  and  other  institutions,  bulk  foods,  foods in small
packages and foods containing  insignificant amounts of nutrients.  The act also
establishes  the  circumstances  in which  companies may place nutrient  content
claims or health  claims on labels.  The Company  believes it is in  substantial
compliance with these regulations.

         The Company is subject to periodic, unannounced inspections by the FDA.
Upon  inspection,  the  Company  must be in  compliance  with all aspects of the
quality standards and good  manufacturing  practices for bottled water, the Fair
Packaging  and  Labeling  Act,  and all other  applicable  regulations  that are
incorporated in the FDA quality standards.

         In May 1996, new FDA regulations  became  effective which redefined the
standards  for the  identification  and  quality of bottled  water.  The Company
believes  that it  meets  the  current  regulations  of the FDA,  including  the
classification as spring water.

         The Company also must meet state  regulation in a variety of areas. The
Department  of Health of the  State of  Vermont  regulates  water  products  for
purity, safety and labeling claims. Bottled water sold in Vermont must originate
from an "approved  source."  The water  source must be  inspected  and the water
sampled,  analyzed and found to be of safe and wholesome quality.  The water and
the source of the water is subject to an annual "compliance  monitoring test" by
the  State of  Vermont.  In  addition  the  Company's  bottling  facilities  are
inspected by the Department of Health of the State of Vermont.


                                                          
                                       11

<PAGE>



         The  Company's  product  labels  are  subject to state  regulation  (in
addition to the federal requirements) in each state where the water products are
sold. These  regulations set standards for the information that must be provided
and the basis on which any therapeutic claims for water may be made. The Company
has received  approval for its Vermont Pure(R) and its Hidden  Spring(R)  brands
from 49 states.

         The   bottled   water   industry   has  a   comprehensive   program  of
self-regulation.  The  Company is a member of the  International  Bottled  Water
Association  ("IBWA").  As a member of the IBWA,  the Company's  facilities  are
inspected  annually  by  an  independent  laboratory,  the  National  Sanitation
Foundation  ("NSF").  By means of unannounced NSF inspections,  IBWA members are
evaluated on their  compliance with the FDA  regulations  and the  association's
performance requirements which in certain respects are more stringent than those
of the federal and various state regulations.

Employees

         As of January 14, 1998, the Company had 138 full-time  employees and 10
part-time employees. None of the employees belongs to a labor union. The Company
believes that its relations with its employees are good.

         The Company  relies to a great  degree on the  combined  efforts of its
executive  officers,  Timothy  G.  Fallon,  its  President  and Chief  Executive
Officer, and Bruce S. MacDonald, its Vice President and Chief Financial Officer,
for its day to day  management and strategic  direction.  Both of these officers
have signed  employment  agreements  with the Company that extend to November 1,
2001.


ITEM 2.           DESCRIPTION OF PROPERTY.

         The Company owns office,  bottling and warehouse properties and natural
springs in  Randolph,  Vermont.  The  Company  also owns a spring  and  recharge
acreage in Sharon  Springs,  New York. The Company  currently does not intend to
use this  spring.  The Company  rents on a monthly  basis an office in an office
suite in White Plains, New York.
         The Company rents warehouse space in different locations from time to 
time for the purpose of the trans-shipment of its bottled water products to its 
distributors and retailers.  This space is rented on a per pallet basis.

         As part of the Company's  acquisitions in 1996 and 1997, it has entered
into or assumed  various lease  agreements for properties  used as  distribution
points and office space. The following table summarizes these arrangements:
                                       12


<PAGE>
<TABLE>
<CAPTION>

Location                            Lease Expiration                   Sq. Ft.                Annual Rent
<S>                                <C>                               <C>                         <C>  
Williston, VT                       At will                            2,000                     $17,700
Williston, VT                       March, 1999                        5,000                     $31,400
Manchester, NH                      At will                           10,000                     $42,200
Rochester, NY                       July, 1998                         2,500                     $19,140
Buffalo, NY                         October, 2000                      6,760                     $44,616
Syracuse, NY                        April, 2000                        3,000                     $19,200
Albany, NY                          At will                           12,000                     $48,000
Plattsburgh, NY                     At will                            2,000                     $ 5,400
Shelton, CT                         December, 1998                     2,000                     $11,700
</TABLE>

         The Company  believes that its existing  bottling plant is adequate for
its current and near-term  needs.  However,  the Company  anticipates that as it
grows it will need to add or acquire additional capacity for bottling operations
and warehouse  space.  See  "Management's  Discussion  and Analysis of Financial
Condition and Results of Operations - Liquidity and Capital Resources."


ITEM 3.           LEGAL PROCEEDINGS.

         In February 1996, the Company commenced an action entitled Vermont Pure
Springs, Inc. v. Robert Beattie and John Maguire in Orange Superior Court in the
State of Vermont.  The court  assigned the case Docket No.  S-33-2-96  Occv. The
Company alleged that the defendants,  who were former  employees of the Company,
breached  their  contractual  and  common  law  obligations   concerning  unfair
competition  and  preservation  of Company  trade  secrets.  The Company  sought
damages and  injunctive  relief.  On April 1, 1996,  the Orange  Superior  Court
entered a  preliminary  injunction  against both  defendants  prohibiting  their
participation in a competing  venture known as Montpelier  Springs or disclosing
any  confidential  information of the Company to a third party. The court denied
the  Company's  request  for a writ of  attachment.  Defendant  Maguire  filed a
counterclaim and a third party complaint against the Company's president and the
Company  seeking  compensatory  damages  and  punitive  damages of not less than
$250,000  and  attorneys'  fees for alleged  breach of contract and unfair trade
competition.  Defendant Beattie filed a counterclaim seeking unspecified damages
and attorneys' fees.  Subsequently,  the Company settled the litigation with Mr.
Beattie for an  immaterial  amount and the  execution  of mutual  releases.  The
Company does not believe that the  counterclaims  of Mr.  Maguire have any merit
and intends to pursue the litigation and defend itself vigorously.


ITEM 4.           SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

         Not applicable.

                                                          
                                       13

<PAGE>



                                                      PART II

ITEM 5.           MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER
                  MATTERS.

         The Common  Stock is traded on the  Nasdaq  SmallCap  Market  under the
symbol  "VPUR".  The table  below  indicates  the range of the high and low bid
prices  of the  Common  Stock as  reported  by  Nasdaq.  The  amounts  represent
inter-dealer  quotations  without  adjustment for retail  markups,  markdowns or
commissions and do not represent the prices of actual transactions.


                                                            High            Low
          Fiscal Year Ended October 26, 1996
                   First Quarter........................  1 15/16        1 1/2
                   Second Quarter.......................  2 1/8          1 1/2
                   Third Quarter........................  2 7/8          1 15/16
                   Fourth Quarter.......................  2 5/8          1 7/8

          Fiscal Year Ended October 25, 1997
                   First Quarter .......................  3 1/8          1 11/16
                   Second Quarter ......................  2 13/16        1 7/8
                   Third Quarter .......................  2 1/2          1 3/4
                   Fourth Quarter ......................  4 3/4          2 1/8

         The last reported sale price of the Common Stock on the Nasdaq SmallCap
Market on January 14, 1998 was $4.0625.

         The Company had 209 record owners of the Common Stock as of January 14,
1998. As of that date,  the Company  believes that there were in excess of 1,500
beneficial holders of the Common Stock.

         No dividends have been declared or paid to date on the Company's common
stock,  and the Company does not anticipate  paying dividends in the foreseeable
future.  The Company has adopted a policy of cash preservation for future use in
the business.

Sales of Unregistered Securities

         On August 27, 1997, the Company sold 415,617 shares of its Common Stock
to a total of 6 stockholders  and noteholders of Excelsior  Spring Water Company
in connection with the acquisition of Excelsior by the Company. The Common Stock
was valued at $2.28 per share,  and was issued as partial  consideration  to the
sellers in the transaction  (the  purchasers of the Company's  stock) for all of
the shares of capital stock of the acquired company. No underwriter was involved
and no  commissions  were paid in this  transaction.  The sale of the shares was
effected  in reliance  on the  exemption  available  under  Section  4(2) of the
Securities Act of 1933 for transactions not involving a public offering.


                                                           
                                       14

<PAGE>



ITEM 6.           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                  CONDITION AND RESULTS OF OPERATIONS.

Forward-Looking Statements

         When used in the Form 10-KSB and in future  filings by the Company with
the  Securities  and  Exchange  Commission,  the words or phrases  "will  likely
result"  and  "the  Company   expects,"  "will   continue,"  "is   anticipated,"
"estimated,"  "project,"  or  "outlook" or similar  expressions  are intended to
identify  "forward-looking   statements"  within  the  meaning  of  the  Private
Securities  Litigation Reform Act of 1995. The Company wishes to caution readers
not to place undue  reliance  on any such  forward-looking  statements,  each of
which  speak only as of the date made.  Such  statements  are subject to certain
risks and  uncertainties  that could cause actual  results to differ  materially
from  historical  earnings and those  presently  anticipated  or projected.  The
Company has no obligation to publicly  release the result of any revisions which
may  be  made  to any  forward-looking  statements  to  reflect  anticipated  or
unanticipated  events  or  circumstances   occurring  after  the  date  of  such
statements.

Results of Operations

         Year Ended October 25, 1997 Compared to Year Ended October 26, 1996

         Sales for 1997 were  $17,685,442  compared to $11,878,829  for 1996, an
increase of $5,806,613  or 49%. 1997 sales  attributable  to  acquisitions  made
during the year were $2,323,807,  which  represented 20 percentage points of the
overall  49 point  increase.  Excluding  those  revenues,  sales for 1997 net of
acquisitions were $15,361,635, an increase of $3,482,806, or 29%, over 1996. The
Company's 29  percentage  point (1997 over 1996) and 27  percentage  point (1996
over 1995)  increases  in sales,  net of  acquisitions,  were  accounted  for by
increases in the following  distribution  channels:  1997 - 18 percentage points
for retail size Vermont Pure(R) (two-thirds of the total increase), 5 points for
Hidden Spring(R), 3 points for Private Label, and 3 points for home/office; 1996
- - 13  points  for  retail  size  Vermont  Pure(R)  (roughly  half  of the  total
increase),  8 points for Hidden  Spring(R),  2 points  for  Private  Label and 4
points for home/office.

         Sales of the Company's  consumer  products were $12,375,567 in 1997, an
increase of 34% over 1996,  when sales of these  products were  $9,219,363.  The
increase  reflects the continued growth of the Vermont Pure(R) brand in its core
markets  and its Hidden  Spring(R)  brand in  secondary  distribution  channels.
Private label volume also  continued to grow during the year.  In addition,  the
Company  substantially   expanded  its  home  and  office  distribution  through
acquisitions  and grew sales in existing  markets.  Total sales through the home
and office  distribution  system were $5,309,873 for 1997 compared to $2,655,662
for 1996, an increase of $2,654,211,  or 100%. Net of acquisitions,  home/office
sales increased 12% in 1997.

         Cost of goods sold for 1997 were  $7,643,908 or 43% of sales,  compared
to $6,162,903,  or 52% of sales, for 1996. The decrease in cost of goods sold as
a percentage  of sales  compared to the prior year is due to a lower cost of raw
materials,  lower  bottling costs as a result of higher  production  volumes and
more efficient production, and an increase in home and office

                                                          
                                       15

<PAGE>



distribution.  Prices  for the  bottles  the  Company  uses for its  retail-size
product declined  significantly  during the year as a result of a decline in the
market price of the resin used to produce them and the  substantial  increase in
production volumes. In addition,  production  equipment was installed to improve
the efficiency of bottle handling.  As a result of  acquisitions,  the Company's
mix of  bottling  skewed more  toward  product for home and office  distribution
which is  characterized  by lower  bottling  costs  because of larger  sizes and
re-fillable bottles.  Consequently,  the gross profit was higher in 1997 than in
1996, at $10,041,534 compared to $5,715,926, respectively.

         Total  operating   expenses   increased  to  $9,203,688  in  1997  from
$6,725,525  in 1996,  an  increase  of  $2,478,163,  or 37%.  Of these  amounts,
selling,  general and administrative expenses were $5,897,735 and $4,234,104 for
1997 and 1996, respectively,  an increase of $1,663,631, or 39%. The increase in
selling,  general and  administrative  expenses was due to  increased  resources
utilized  to grow the  business  and  expenses  associated  with the  businesses
acquired in 1997.  Advertising  expenses  increased to  $3,077,145  in 1997 from
$2,348,327  in 1996, an increase of $728,818,  or 31%.  This  increase  reflects
amounts spent on product promotion,  primarily for retail-size  product, to stay
competitive in the  marketplace  and continue the Company's  sales growth trend.
The  Company  anticipates  that it will  have to  continue  to make  significant
promotional  expenditures  in  order  to  stay  competitive  in an  increasingly
competitive market.  Amortization expense increased to $228,808 from $143,094 in
1997 and 1996, respectively,  an increase of $85,714, or 60%, as a result of the
1997 acquisitions.

         Income from  operations  in 1997 was  $837,846  compared to a loss from
operations of $1,009,599 for 1996.  Interest  expenses  increased to $368,224 in
1997 from  $196,630 in 1996,  an increase of $171,594 or 87%. The increase was a
result of greater amounts  borrowed during the period  primarily  related to the
acquisitions.  The  improvement to income before income taxes to $523,395 from a
loss before income taxes of $1,267,331 in 1996 was the result of increased sales
and decreased manufacturing and operating costs. In 1997, the Company achieved a
level of production  that lowered  fixed costs per unit and that,  when combined
with variable costs,  more than offset the  incremental  costs from sales of the
Company's products.

         Net income of  $1,067,395  in 1997 compared to a net loss of $1,267,331
in 1996, an  improvement of  $2,334,726.  The Company  recorded a tax benefit of
$544,000 in 1997. This benefit  reflects a partial  recognition of the Company's
total available deferred tax assets of approximately $5.8 million at October 25,
1997, based on an evaluation of likely utilization.  If the Company continues to
be profitable,  the remaining  $5.2 million of unrecorded  deferred tax benefits
will be available for  recognition  in future  years.  No assurance can be given
that the Company  will be  profitable  in the future and that these tax benefits
will  actually be used.  Based on the weighted  number of shares of Common Stock
outstanding of 9,771,347  during 1997 and 9,678,268 for 1996, the net income per
share was $.11 and the net loss per share was $.13, respectively.

         Year Ended October 26, 1996 Compared to Year Ended October 28, 1995


                                                           
                                       16

<PAGE>



         Sales for 1996 were  $11,878,829  compared to  $8,517,470  for 1995, an
increase of  $3,361,359,  or 39%.  Included in 1996 sales are $1,060,072 for the
Company's  Western New York home and office  division  which was acquired in May
1996. Net of the acquired business, sales for 1996 were $10,818,757, an increase
of  $2,301,287,  or 27%,  over  1995.  The  increase  in sales in  consumer-size
products  is  attributed  to growth  of the  Vermont  Pure(R)  brand in its core
markets and development of secondary  labels to take advantage of  opportunities
in new distribution  channels. The Company introduced its Hidden Spring(R) brand
during 1996,  as well as increased  its private label volume during the year. In
addition,  the Company substantially expanded the home and office segment of its
business by acquiring  the assets of Happy Ice  Corporation  which  services the
Buffalo/Rochester  area of New York, by establishing  relationships with several
new  distributors  to deliver  Vermont Pure(R) outside its existing market area,
and by  continuing  to grow  this  business  in the core  distribution  areas of
Vermont and New Hampshire.  The home and office delivery segment was 22% and 14%
of the Company's total sales for 1996 and 1995, respectively.

         Cost of goods sold for 1996 were $6,162,903,  or 52% of sales, compared
to $5,070,207,  or 60% of sales, for 1995. The decrease of cost of goods sold as
a percentage of sales compared to the prior year is due to decreases in the cost
of raw materials during the year, most notably plastic  bottles.  Bottle pricing
started to decline  mid-year and has continued to decline into early 1997. Lower
cost of goods  sold were  also the  result  of a higher  percentage  of home and
office  business  which  has  lower   manufacturing   and  distribution   costs.
Consequently,  the gross profit was higher in 1996 than in 1995,  at  $5,715,926
and $3,447,263, respectively.

         Total  operating   expenses   increased  from  $6,050,662  in  1995  to
$6,725,525  in 1996.  Of these  amounts,  selling,  general  and  administrative
expenses were $3,440,264 and $4,234,104 for 1995 and 1996, respectively. The 23%
increase  in  selling,  general  and  administrative  expenses  was  due  to the
acquisition of the Western New York home and office division in May 1996. If the
expenses associated with this division are excluded for 1996,  selling,  general
and  administrative  expenses would have been $3,484,292  representing only a 1%
increase  over the prior  year.  The small  increase in these  expenses  for the
Company's  pre-acquisition  business was the result of the Company's  program of
cost reduction and  containment  which it started in 1995.  Advertising  expense
decreased  $184,370 from  $2,532,697 in 1995 to $2,348,327 in 1996.  Included in
advertising expense are promotional expenses. In 1996, the Company increased its
promotional  expenses  over  those of 1995,  but for the same  period it reduced
advertising  expense through the elimination of several large event sponsorships
and termination of a significant contract for outdoor  advertising.  The Company
anticipates spending significant amounts on product promotion in the next fiscal
year to stay competitive in the marketplace and continue its sales growth trend.
Amortization  expense  increased  from  $91,404  to  $143,094  in 1995 and 1996,
respectively, as a result of the acquisition of the new home and office division
in Western New York.

         Loss from operations was $1,009,599 for 1996 compared to $2,603,399 for
1995.  Interest expense increased from $154,175 in 1995 to $196,630 in 1996. The
increase was a result of greater amounts  borrowed  during the period.  Interest
income  for cash  invested  did not fully  offset the  expense of the  increased
borrowings. Miscellaneous expenses of $46,527 and $61,102 in 1995

                                                           
                                       17

<PAGE>



and  1996,  respectively,  were  mostly  attributable  to  losses on the sale of
assets.  The decrease in the net loss from  $2,804,101  in 1995 to $1,267,331 in
1996 was the result of increased sales and decreased manufacturing and operating
costs.  These losses were due to a significant  level of fixed costs which, when
combined  with  variable  costs,  were not  offset  by  sales  of the  Company's
products.  Based on the weighted number of shares of Common Stock outstanding of
9,678,268  during 1996 and 9,344,935  for 1995,  the net loss per share was $.13
and $.30, respectively.

Liquidity and Capital Resources

         From its  inception  through  fiscal  1996,  the Company  financed  its
operations  principally  through  the sale of equity  securities  in private and
public  offerings.  By fiscal 1997, the Company had become less dependent on the
need to raise additional  capital through sales of its equity securities and was
able to finance its operations and capital  expenditures  through operating cash
flow  and a line of  credit.  As part of a  strategy  to grow  incrementally  by
acquiring existing home and office businesses, the Company issued 453,712 shares
of  Common  Stock at an  aggregate  market  value of  $1,048,126  as part of the
financing of certain acquisitions.

         At October 25, 1997, the Company had working capital of $257,371.  This
represents a decrease of $451,172 from the amount of working  capital on October
26,  1996.  The  decrease  in  working  capital in 1997 is  attributable  to the
acquisition  of capital  equipment  to support  the  growth of the  Company  and
intangible  assets,  notably  customer lists and goodwill,  associated  with the
purchase of home and office  businesses.  At October 25,  1997,  the Company had
availability of $831,000 under a working capital line of credit and had borrowed
$238,000 of that  amount.  The  Company  believes  that its working  capital and
available credit are adequate to fund its current day to day operations and that
revenues  will  continue  to  cover  operating  and  capital  expenses  and debt
repayment in the 1998 fiscal year. However,  there can be no assurance that this
will be the case.

         Cash flow from  operations  improved to a net inflow of $1,430,523  for
the fiscal year ended  October 25, 1997 as compared to a net outflow of $224,986
in the fiscal year ended October 26, 1996.  This  improvement  of  approximately
$1,655,000 is primarily due to the Company's improved profitability.  Cash flows
from investing  activities had a net outflow of approximately  $3,751,000,  with
cash  expended  for  acquisitions  of  $2,775,000  and  $1,080,000  expended for
property,  plant and equipment being the main components.  Financing  activities
had  a  net  cash  inflow  of  $1,631,000,   consisting  of  new  borrowings  of
approximately $2,532,000 offset by repayments aggregating $901,000.

         At October 25,  1997,  the Company has recorded a deferred tax asset of
$544,000.  Based on current  levels of  profitability,  the  realization of such
deferred tax asset would take approximately two to three years.

         On June 25, 1997 the Company revised its line of credit  agreement with
The  Chittenden  Bank to increase  the amount it is  permitted to borrow up to a
maximum of $1,500,000, based on levels of inventory and receivables, to fund the
working capital needs of its operations.  The new agreement is for a term of two
years.  At October 25, 1997,  the Company had  borrowed  $238,000 on its line of
credit. The maximum available to borrow as of that date was $831,000, based on

                                                           
                                       18

<PAGE>



the level of  receivables  and  inventory.  Chittenden  also  agreed to loan the
Company  additional funds  specifically  for acquiring  businesses with home and
office distribution,  subject to the Bank's approval. As of October 25, 1997 the
Company had borrowed  $3,589,625 under this agreement.  Both loan facilities are
secured by all the inventory,  receivables and intangible  assets of the Company
and the Company pays interest on any outstanding  principal at the prime rate as
published in The Wall Street  Journal,  plus .5%,  which is currently  9.00% per
annum.  The Company  considers  its  relationship  with  Chittenden  to be good.
However,  due to  Chittenden's  relatively  small size,  the Company is actively
exploring the possibility of obtaining larger  financing  facilities from a bank
with  greater  lending   capacity.   Chittenden  has  indicated  its  desire  to
participate in such a facility.

         In addition to the bank debt associated  with its recent  acquisitions,
the Company financed certain of these transactions with notes to the sellers. As
of October 25, 1997,  these notes had an unpaid  balance of $247,180.  The notes
are at interest  rates  ranging from 8.0% to 8.5% and are being  repaid  through
August 2002.

         In 1994,  the Company  constructed  a bottling  facility  in  Randolph,
Vermont at a cost of $2,565,000. The Company financed $1,400,000 with loans from
several   institutional   lenders  and  the  town  of   Randolph,   Vermont  and
approximately $187,000 with a loan from the prior owner of the land on which the
facility was built.  The loan on the land was paid in full in October  1996.  At
present, the Company contemplates  doubling its plant capacity over the next two
years, and anticipates substantial capital expenditures to meet its building and
equipment needs. Any further expansion of facilities, including warehouse space,
is expected to be financed using a combination of debt and working capital.

         The  Company is pursuing an active  program of  evaluating  acquisition
opportunities.  To complete any acquisitions,  the Company anticipates using its
capital resources and obtaining  financing from outside sources.  Except for the
current  loan  facilities  discussed  above,  the Company  has no other  current
arrangements  with  respect  to, or sources  of,  additional  financing  for its
business  or future  plans.  Although  the  Company  believes it will be able to
obtain any required  financing,  there can be no assurance  given that financing
will be available to the Company on acceptable terms or at all.

         Inflation has not had a material impact on the Company's  operations to
date.


ITEM 7.           FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

                                       19
<PAGE>




                  VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARIES

                          INDEX TO FINANCIAL STATEMENTS





                                                                            Page
INDEPENDANT AUDITORS' REPORT.........................................       F-2
CONSOLIDATED BALANCE SHEET...........................................       F-3
CONSOLIDATED STATEMENT OF OPERATIONS.................................       F-4
CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS'
EQUITY...............................................................       F-5
CONSOLIDATED STATEMENT OF CASH FLOWS.................................       F-6
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS...........................       F-7













                                       F-1

<PAGE>



                          INDEPENDENT AUDITORS' REPORT

To the Board of Directors
Vermont Pure Holdings, Ltd.
Randolph, Vermont 05060


         We have audited the accompanying consolidated balance sheets of Vermont
Pure  Holdings,  Ltd.  and  Subsidiaries  as of October 25, 1997 and October 26,
1996,  and  the  related  consolidated  statements  of  operations,  changes  in
stockholders'  equity  and cash  flows for the years  ended  October  25,  1997,
October 26,  1996 and  October 28,  1995.  These  financial  statements  are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

         We conducted our audits in accordance with generally  accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

         In our opinion,  the  financial  statements  referred to above  present
fairly, in all material respects, the consolidated financial position of Vermont
Pure  Holdings,  Ltd.  and  Subsidiaries  as of October 25, 1997 and October 26,
1996,  and the  results of their  operations  and their cash flows for the years
ended October 25, 1997, October 26, 1996 and October 28, 1995 in conformity with
generally accepted accounting principles.


                        /s/ Feldman Radin & Co., P.C.
                            Feldman Radin & Co., P.C.
                            Certified Public Accountants

New York, New York
December 17, 1997


                                       F-2

<PAGE>




                            VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARIES
                                 CONSOLIDATED BALANCE SHEET
<TABLE>
<CAPTION>
<S>                                                                 <C>                           <C>
                                                                          October 25,             October 26,
                                                                             1997                     1996
                                                                     ---------------------   -------------------


                                     ASSETS

CURRENT ASSETS:
            Cash                                                      $            93,808    $          783,081
            Accounts receivable                                                 1,974,765             1,159,806
            Inventory                                                             978,473               783,156
            Current portion of deferred tax asset                                 326,000                  -
            Other current assets                                                  288,627               159,145
                                                                      --------------------   -------------------

              TOTAL CURRENT ASSETS                                              3,661,673             2,885,188
                                                                      --------------------   -------------------

PROPERTY AND EQUIPMENT - net of accumulated depreciation                        7,332,912             5,536,185
                                                                      --------------------   -------------------


OTHER ASSETS:
            Intangible assets - net of accumulated amortization                 5,216,300             1,317,082
            Deferred tax asset                                                    218,000                  -  
            Others                                                                117,881               232,939
                                                                      --------------------   -------------------
                                                                                5,552,181             1,550,021
                                                                      --------------------   -------------------

                                                                      $        16,546,766    $        9,971,394
                                                                      ====================   ===================

                      LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
            Accounts payable                                          $         1,099,094    $          879,669
            Current portion of customer deposits                                   49,534                31,236
            Accrued expenses                                                      986,961               446,507
            Line of credit                                                        238,021               441,811
            Current portion of long term debt                                     885,748               197,239
            Current portion of obligations under capital lease                    144,944               180,183
                                                                      --------------------   -------------------

             TOTAL CURRENT LIABILITIES                                          3,404,302             2,176,645

            Long term debt                                                      5,435,292             2,779,408
            Obligations under capital lease                                       304,597                98,945
            Customer deposits                                                     760,559               389,901
                                                                      --------------------   -------------------

              TOTAL LIABILITIES                                                 9,904,750             5,444,899
                                                                      --------------------   -------------------
STOCKHOLDERS' EQUITY:
            Common stock - $.001 par value, authorized                             10,132                 9,678
              20,000,000 shares, issued and outstanding 10,131,980 
              shares at October 25, 1997 and 9,678,268 shares at
              October 26, 1996
            Paid in capital                                                    22,447,092            21,399,420
            Accumulated deficit                                               (15,815,208)          (16,882,603)
                                                                      --------------------   -------------------

              TOTAL STOCKHOLDERS' EQUITY                                        6,642,016             4,526,495
                                                                      --------------------   -------------------

                                                                      $        16,546,766    $        9,971,394
                                                                      ====================   ===================
                                      F-3
</TABLE>
<PAGE>
                         VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARIES
                            CONSOLIDATED STATEMENT OF OPERATIONS

<TABLE>
<CAPTION>

                                                                                                Year Ended
                                                                    ----------------------------------------------------------------
                                                                         October 25,            October 26,           October 28,
                                                                            1997                   1996                   1995
                                                                    -------------------   ---------------------   ------------------
<S>                                                                 <C>                   <C>                     <C>
SALES                                                               $       17,685,442    $         11,878,829    $       8,517,470

COST OF GOODS SOLD                                                           7,643,908               6,162,903            5,070,207
                                                                    -------------------      ------------------     ----------------

GROSS PROFIT                                                                10,041,534               5,715,926            3,447,263
                                                                    -------------------      ------------------     ----------------

OPERATING EXPENSES:
            Selling, general and administrative expenses                     5,897,735               4,234,104            3,426,561
            Advertising expenses                                             3,077,145               2,348,327            2,532,697
            Amortization                                                       228,808                 143,094               91,404
                                                                     -------------------      ------------------     ---------------

TOTAL OPERATING EXPENSES                                                     9,203,688               6,725,525            6,050,662
                                                                    -------------------      ------------------     ----------------

INCOME(LOSS)FROM OPERATIONS                                                    837,846              (1,009,599)          (2,603,399)
                                                                    -------------------      ------------------     ----------------

OTHER INCOME (EXPENSE):
            Interest - net                                                    (368,224)               (196,630)            (154,175)
            Miscellaneous                                                       53,773                 (61,102)             (46,527)
                                                                    -------------------      ------------------     ----------------

TOTAL OTHER INCOME (EXPENSE)                                                  (314,451)               (257,732)            (200,702)
                                                                    -------------------      ------------------     ----------------

INCOME(LOSS) BEFORE INCOME TAXES                                               523,395              (1,267,331)          (2,804,101)

PROVISION FOR INCOME TAX EXPENSE (BENEFIT)                                    (544,000)                   -                    -
                                                                    -------------------      ------------------     ----------------

NET INCOME (LOSS)                                                   $        1,067,395    $         (1,267,331)   $      (2,804,101)
                                                                    ===================      ==================     ================

NET INCOME (LOSS) PER SHARE                                         $             0.11    $              (0.13)   $          (0.30)
                                                                    ===================      ==================     ================

Weighted Average Shares Used in Computation                                  9,771,347               9,678,268            9,344,935
                                                                    ===================      ==================     ================
                                      F-4
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                                VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARIES
                         CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDER' EQUITY

                                                     Common Stock            
                                         ---------------------------------    Paid in      Unearned      Accumulated
                                                Shares        Par Value       Capital    Compensation      Deficit     Total
                                         -------------------------------------------------------------------------------------------
<S>                                     <C>                   <C>         <C>             <C>           <C>            <C>
Balance, October 29, 1994                      8,378,268   $    8,378 $    17,847,206  $  (643,741)  $  (12,811,171)  $  4,400,672

Retirement of Common Stock                      (300,000)        (300)            300         -                -              -  

Sale of Common Stock                           1,600,000        1,600       4,298,607         -                -         4,300,207

Retirement of Options                               -            -           (746,693)     543,724             -          (202,969)

Amortization of Deferred 
     Compensation                                   -            -               -         100,017             -           100,017

Net Loss                                            -            -               -            -          (2,804,101)    (2,804,101)

                                         -------------------------------------------------------------------------------------------
Balance, October 28, 1995                      9,678,268        9,678      21,399,420         -         (15,615,272)     5,793,826

Net Loss                                            -            -               -            -          (1,267,331)    (1,267,331)
  
                                         -------------------------------------------------------------------------------------------
Balance, October 26, 1996                      9,678,268        9,678      21,399,420         -         (16,882,603)     4,526,495

Issuance of Common Stock                         453,712          454       1,047,672         -                -         1,048,126

Net Income                                          -            -               -            -           1,067,395      1,067,395

                                         -------------------------------------------------------------------------------------------
Balance, October 25, 1997                     10,131,980      $10,132     $22,447,092       $ -        ($15,815,208)    $6,642,016
                                         ===========================================================================================


                                      F-5
</TABLE>
<PAGE>
                         VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARIES
                           CONSOLIDATED STATEMENT OF CASH FLOWS

<TABLE>

                                                                                                Year ended
                                                                   -----------------------------------------------------------------
                                                                         October 25,            October 26,          October 28,
                                                                            1997                  1996                 1995
                                                                   ------------------------------------------   --------------------
<CAPTION>
<S>                                                               <C>                   <C>                    <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net income(loss)                                            $         1,067,395    $        (1,267,331)   $        (2,804,101)
     Adjustments to reconcile net income (loss) to net cash
      provided (used) by operating activities:
       Depreciation                                                          876,553                633,283                525,525
       Amortization                                                          228,808                143,094                 91,404
       (Gain) loss on disposal of property and equipment                     (38,948)                67,421                 25,800
        Non cash imputed stock compensation                                     -                      -                   (13,703)

     Changes in assets and liabilities (net of effect of acquisitions):
       (Increase) Decrease in accounts receivable                           (433,636)              (132,694)              (582,663)
       (Increase) Decrease in inventory                                      (65,185)               189,916                510,365
       (Increase) Decrease in deferred tax asset                            (544,000)                  -
       (Increase) Decrease in other current assets                           (87,311)               (14,983)                47,606
       (Increase) Decrease in other  assets                                   95,057               (132,363)                44,685
       (Decrease) Increase in accounts payable                              (165,552)               176,959               (222,515)
       (Decrease) Increase in customer deposits                               58,127                 57,253                 48,700
       (Decrease) Increase in accrued expenses                               439,215                 54,459               (419,263)
                                                                   ------------------      -----------------       -----------------

CASH PROVIDED (USED) IN OPERATING ACTIVITIES                               1,430,523               (224,986)            (2,748,160)
                                                                   -------------------      -----------------      -----------------

CASH FLOWS FROM INVESTING ACTIVITIES:
     Purchase of property, plant and equipment                            (1,079,569)              (453,392)              (492,887)
     Proceeds from sale of property and equipment                            103,531                230,264                 21,894
     Cash expended for acquisitions                                       (2,774,946)            (1,340,677)                  -
                                                                   -------------------      -----------------      -----------------
CASH USED IN INVESTING ACTIVITIES                                         (3,750,984)            (1,563,805)              (470,993)
                                                                   -------------------      -----------------      -----------------


CASH FLOWS FROM FINANCING ACTIVITIES:
     Proceeds (paydown) of line of credit                                   (203,790)               441,811                (21,400)
     Proceeds from debt                                                    2,531,978              1,390,000                   -
     Payment of long term debt                                              (487,231)              (523,991)              (105,376)
     Payment of capital lease obligations                                   (209,769)              (279,208)              (341,479)
     Sale of common stock                                                       -                     -                  4,315,209
     Repurchase of stock options                                                -                     -                   (104,250)
                                                                   -------------------   --------------------      -----------------
CASH PROVIDED BY FINANCING ACTIVITIES                                      1,631,188              1,028,612              3,742,704
                                                                   -------------------   --------------------      -----------------

NET INCREASE (DECREASE) IN CASH                                             (689,273)              (760,179)               523,551

CASH - Beginning of year                                                     783,081              1,543,260              1,019,709
                                                                   -------------------   --------------------      -----------------

CASH  - End of year                                                $          93,808     $          783,081        $     1,543,260
                                                                   ===================   ====================      =================



Cash paid for interest                                             $         422,026     $          272,456        $       239,210
                                                                   ===================   ====================      =================

NON-CASH FINANCING AND INVESTING ACTIVITIES:
     Equipment acquired under capital leases                       $          81,392     $           94,627        $          -
                                                                   ===================   ====================      =================
                                      F-6
</TABLE>
<PAGE>

                  VERMONT PURE HOLDINGS, LTD. AND SUBSIDIARIES

                          NOTES TO FINANCIAL STATEMENTS


1.       BUSINESS OF THE COMPANY

         Vermont Pure Holdings, Ltd. (the "Company") is engaged in the bottling,
         marketing  and  distribution  of natural  spring  water  obtained  from
         Company-owned properties in Randolph,  Vermont, and other properties in
         Vermont.  The  Company's  products  are sold  predominately  in the New
         England,  Mid-Atlantic  and  Mid-Western  states,  through a network of
         independent beverage distributors.


2.       SIGNIFICANT ACCOUNTING POLICIES

         a.   Basis of  Presentation  - The  consolidated  financial  statements
              include the accounts of the Company and its subsidiaries,  Vermont
              Pure Springs,  Inc., A.M. Friday's,  Inc., Excelsior Springs Water
              Co.,  Inc .  The  Company's  subsidiaries  are  wholly-owned.  All
              material  intercompany  profits,  transactions,  and balances have
              been eliminated.

         b.   Fiscal Year - The Company operates on a "52-53 week" reporting 
              year.  All the years presented are 52 week periods.

         c.   Cash  Equivalents  -  The  Company  considers  all  highly  liquid
              temporary  cash  investments,  with an original  maturity of three
              months or less when purchased, to be cash equivalents.

         d.   Accounts  Receivable - Accounts  receivable  are  presented net of
              allowance  for doubtful  accounts.  The allowance was $204,634 and
              $191,079 at October 25, 1997 and October 26, 1996. Amounts charged
              to expense were  $57,809,  $123,667 and $122,000  during the years
              ended October 25, 1997, October 26, 1996 and October 28, 1995.

         e.   Inventories  -  Inventories  consist  primarily  of the  packaging
              material,  labor and overhead  content of the Company's  products.
              Such  inventories  are stated at the lower of cost or market using
              average costing.

         f.   Property  and  Equipment - Property  and  equipment  are stated at
              cost.  Depreciation is calculated on the straight-line method over
              the estimated  useful lives of the assets,  which range from three
              to ten  years  for  equipment,  and from ten to  forty  years  for
              buildings and improvements.


                                       F-7

<PAGE>



         g.   Intangible  Assets - The Company  records  goodwill in  connection
              with its  acquisitions.  Goodwill is amortized over 30 years.  The
              value of customer lists acquired is amortized over 3 years and the
              value of the covenant agreements not to compete are amortized over
              the term of the agreements.

         h.   Securities Issued for Services - The Company accounts for stock 
              and options issued for services by reference to the fair market 
              value of the Company's stock on the date of stock issuance or 
              option grant. Compensation expense is recorded for the fair market
              value of the stock issued, or in the case of options, for the 
              difference between the stock's fair market value on the date of 
              grant and the option exercise price.  In the event that recipients
              are required to render future services to obtain to full rights in
              the securities received, the compensation expense so recorded is 
              deferred and amortized as a charge to income over the period that 
              such rights vest to the recipient.

              In 1995, the Financial Accounting Standards Board issued Statement
              of Financial Accounting Standards No. 123 ("SFAS No. 123"), 
              "Accounting for Stock Based Compensation".  SFAS No. 123 permits 
              companies to choose to follow the accounting prescribed by SFAS 
              No. 123 for securities issued to employees, or to continue to 
              follow the accounting treatment prescribed by Accounting
              Principles Board Opinion No. 25 ("APB No.25") along with the 
              additional disclosure required under SFAS No. 123 if a Company 
              elects to continue to follow APB No. 25.  The Company has adopted 
              the disclosure-only option of SFAS No. 123 for fiscal 1997.

         i.   Income/(Loss)  Per Share - Income/(loss) per share is based on the
              weighted average number of common shares and dilutive common share
              equivalents   outstanding   during  the   periods.   Common  share
              equivalents  are not included  for loss periods as such  inclusion
              would be anti-dilutive.

         j.   Advertising Expenses - The Company expenses advertising costs  at
              the time that the advertising begins to run.

         k.   Slotting Fees - Slotting fees are paid to individual  supermarkets
              and  supermarket  chains to  obtain  initial  shelf  space for new
              products.  Fees vary from store to store,  however,  their payment
              does not  guarantee  that a company's  product will be carried for
              any  definite  period of time.  The Company  pays for such fees by
              issuing a check,  providing  free  goods or  issuing  credits  for
              previously sold goods.  The cost of the slotting fees is valued at
              the amount of cash paid,  or the cost to the  Company of the goods
              provided in exchange.  The Company expenses slotting fees when the
              obligation is incurred.

         l.   Customer Deposits - Customers receiving home or office delivery of
              water  pay a  deposit  for the water  bottle  on  receipt  that is
              refunded when it is returned.  The Company uses an estimate (based
              on  historical  experience)  of the  deposits it expects to return
              over the next 12 months to  determine  the current  portion of the
              liability and classifies the balance as long term.


                                       F-8

<PAGE>





              Amounts  applicable  for fiscal  year ended  October 26, 1996 have
              been reclassified to conform to the current year's presentation.

         m.   Income  Taxes  - The  Company  accounts  for  income  taxes  under
              Statement of Financial  Accounting  Standards No. 109, "Accounting
              for Income  Taxes"  (SFAS 109).  Pursuant to SFAS 109, the Company
              accounts for income taxes under the  liability  method.  Under the
              liability  method, a deferred tax asset or liability is determined
              based upon the tax effect of the differences between the financial
              statement and tax basis of assets and  liabilities  as measured by
              the enacted  rates which will be in effect when these  differences
              reverse.

         n.   Use of  Estimates - The  preparation  of financial  statements  in
              conformity with generally accepted accounting  principals requires
              management  to make  estimates  and  assumptions  that  affect the
              reported  amounts  of assets and  liabilities  and  disclosure  of
              contingent  assets and  liabilities  at the date of the  financial
              statements  and the  reported  amounts of  revenues  and  expenses
              during the  reporting  period.  Actual  results  could differ from
              those estimates.

         o.   Fair  Value  of  Financial  Instruments  -  The  carrying  amounts
              reported  in  the  balance  sheet  for  cash,  trade  receivables,
              accounts payable and accrued expenses approximate fair value based
              on the  short-term  maturity of these  instruments.  The  carrying
              amount of the Company's borrowings approximates fair value.

         p.   Accounting for Long-Lived Assets - The Company reviews  long-lived
              assets,  certain  identifiable  assets and any goodwill related to
              those assets for impairment whenever  circumstances and situations
              change such that there is an indication that the carrying  amounts
              may not be recovered.  At October 25, 1997,  the Company  believes
              that there has been no impairment of its long-lived assets.

3.       PROPERTY AND EQUIPMENT
<TABLE>
<CAPTION>
                                                                          October 25,              October 26,
                                                       Life                   1997                    1996
                                                 ----------------      ------------------      -------------------
<S>                                              <C>                <C>                     <C>   
Land, buildings and improvements...............    10 - 40 yrs.      $          3,305,106    $           3,268,842
Machinery and equipment........................    3 - 10 yrs.                  5,187,447                3,043,750
Equipment held under capital lease.............    3 - 10 yrs.                  1,404,636                1,039,905
                                                                       ------------------      -------------------
                                                                                9,897,189                7,352,497
Less accumulated depreciation..................                                 2,564,277                1,816,312
                                                                       ------------------      -------------------
                                                                     $          7,332,912    $           5,536,185
                                                                       ==================      ===================

4.       INTANGIBLE ASSETS

                                                                          October 25,              October 26,
                                                       Life                   1997                    1996
                                                 ----------------      ------------------      -------------------
Goodwill.......................................      30 yrs.         $          5,159,705    $           1,605,795
Covenants not to compete.......................       5 yrs.                      316,599                   33,598
Customer lists.................................       3 yrs.                      499,378                  208,913


                                       F-9

<PAGE>




Other..........................................         --                         50,991                   50,341
                                                                       ------------------      -------------------
                                                                                6,026,673                1,898,647
Less accumulated amortization..................                                   810,373                  581,565
                                                                       ------------------      -------------------
                                                                     $          5,216,300    $           1,317,082
                                                                       ==================      ===================

</TABLE>

5.    ACQUISITIONS

      The Company  completed the following  acquisitions in 1997, the Greatwater
      Refreshment  Services,  Inc.on March 10, 1997, AM Fridays on July 16, 1997
      and Excelsior Springs Water Company on August 27, 1997.

      The  following  table gives an aggregate  summary of the  acquisitions  in
financial terms:
<TABLE>
<CAPTION>
<S>                                                                  <C>                 <C>  
                                                                                1997               1996
                                                                         -----------------  ------------------
Purchase Price                                                         $       4,486,606  $        1,450,000
Acquisition Costs                                                                388,607              90,677
Fair Value of Assets Acquired                                                 (2,736,055)           (742,657)
Fair Value of Liabilities Assumed                                              1,414,752             340,324
                                                                         -----------------  ------------------
Goodwill                                                               $       3,553,910  $        1,138,344
                                                                         =================  ==================

      The detailed components consist of the following:


                                                                                1997               1996
                                                                         -----------------  ------------------
Purchase Price  
Cash to Sellers                                                        $       2,437,752 $         1,150,000
Notes to Sellers                                                               1,000,728             300,000
Common Stock to Sellers (453,712 shares)                                       1,048,126                --
                                                                         -----------------  -------------------
                                                                       $       4,486,606 $         1,450,000
                                                                         =================  ===================
Fair Market Value of Assets Acquired:
Accounts Receivable                                                    $         381,323 $           226,231
Inventory                                                                        130,132              23,502
Property, Plant and Equipment                                                  1,576,902             239,996
Intangible Assets                                                                554,115             252,928
Other                                                                             93,583               --
                                                                         -----------------  -------------------
                                                                       $       2,736,055 $           742,657
                                                                         =================  ===================
Liabilities Assumed:
Accounts Payable                                                       $         486,215 $            89,820
Customer Deposits                                                                330,829             209,724
Assumed Notes                                                                    597,708              40,780
                                                                         -----------------  -------------------
Inventory                                                              $       1,414,752 $           340,324
                                                                         =================  ===================

</TABLE>


                                       F-10

<PAGE>



      Goodwill is amortized over a 30 year term.  Identifiable intangible assets
      consist of customer lists and covenants not to compete.

      The  following  table  summarizes  pro  forma   consolidated   results  of
      operations   (unaudited)  of  the  Company  and  the  1997  and  the  1996
      acquisitions as though the  acquisitions  had been  consummated at October
      29, 1995. The pro forma amounts give effect to the appropriate adjustments
      for the fair  value of  assets  acquired  and  amortization  of  goodwill,
      depreciation and the debt incurred and resulting interest expense.

<TABLE>
<CAPTION>
                                                                                           Years Ended

                                                                         October 25, 1997               October 26, 1996
                                                                -------------------------       ------------------------
<S>                                                       <C>                             <C> 
Total Revenue                                              $                   21,481,552 $                   16,983,473
Net Income (Loss)                                          $                    1,422,402 $                   (1,384,550)
Net Income (Loss) per Share                                $                         0.14 $                        (0.14)
Weighted Average Number of Shares                                               9,993,455                      9,993,455

6.    ACCRUED EXPENSES

                                                                    October 25, 1997                October 26, 1996
                                                                -------------------------       ------------------------
Advertising and promotion.................................   $                    276,060     $                  266,565
Payroll and vacation......................................                        395,671                         76,054
Taxes.....................................................                         59,331                         21,799
Acquisition costs. . . . . . . . . . . . . . . . . . . . . . .                    113,383                           --
Miscellaneous . . . . . . . . . . . . . . . . . . . . . . . .                     142,516                         82,089
                                                                -------------------------       ------------------------
                                                             $                    986,961     $                  446,507
                                                                =========================       ========================
</TABLE>

7.       LINE OF CREDIT

         During the year ended October 29, 1994, the Company entered into a line
         of credit  agreement with a Chittenden  Bank to borrow up to $1,250,000
         to fund operations. The line is secured by inventory,  receivables, and
         intangible  assets.  This agreement was renewed in 1995, 1996 and again
         in  1997.  On  June  20,  1997  the  Company   revised  this  borrowing
         arrangement with the Chittenden  Bank. The new loan agreement  provides
         working  capital of up to $1,500,000.  Availability of funds under this
         line is  based  on a  formula  dependent  on a  certain  percentage  of
         allowable receivables and inventories.  At October 25, 1997 the Company
         had borrowed and had a maximum  availability of approximately  $238,000
         and $1,069,000,  respectively,  on the credit line. A year earlier, the
         Company  had a balance due of $442,000  and a maximum  availability  of
         $774,000 on the same facility. The loan is secured by substantially all
         of the Company's assets and are at an interest rate of prime plus 0.5%,
         currently 9%.


8.       OBLIGATIONS UNDER CAPITAL LEASES

         The Company leases certain  equipment under capital lease  arrangements
         expiring  through  May 1998.  Assets  held  under  capital  leases  are
         included with property and equipment.

                                       F-11

<PAGE>



         The following is a schedule of future  minimum lease payments under the
         capital  leases and the present value of net minimum lease  payments as
         of October 25, 1997:

              1998. . . . . . . . . . . . . . . . . . . . . .         $ 189,800
              1999. . . . . . . . . . . . . . . . . . . . . .           140,144
              2000. . . . . . . . . . . . . . . . . . . . . .           126,871
              2001. . . . . . . . . . . . . . . . . . . . . .            58,832
              2002 and beyond   . . . . . . . . . . . . . . .            26,036
                                                                      ----------
              Total minimum lease payments                              541,683
              Less amount representing interest                          92,142
                                                                      ----------
              Present value of minimum lease payments                 $ 449,541
                                                                      ==========
9.       LONG-TERM DEBT

         On June  20,  1997  the  Company  executed  a loan  agreement  with the
         Chittenden  Bank to  provide  funds for  acquisitions,  subject  to the
         bank's  approval,  on a case by case basis.  Loan  agreements  that the
         Company  signed  prior to this date with the bank to borrow  $1,250,000
         and  $325,000 for the  acquisition  of the assets of Happy Spring Water
         and Greatwater Refreshment Services, respectively, were rolled into the
         new agreement. Subsequently, the Company borrowed a total of $2,100,000
         for the acquisitions of A.M. Fridays,  Inc. and Excelsior Springs Water
         Co., Inc. The Company makes monthly  principal and interest payments on
         the note. The principal balance was $3,589,625 as of October 25, 1997.

         Full details of the Company's long term debt is as follows:
<TABLE>
<CAPTION>
                                                                                        October 25,              October 26,
                                                                                            1997                     1996
                                                                                    --------------------      ------------------

<S>                                                                             <C>                         <C> 
     Building loan, principal and interest at 9.0%, payable
        monthly through 2004 secured by the assets...........................    $              403,922     $            435,049
     Building loans, principal and interest at 5.5% payable
        monthly through 1999 secured by the assets...........................                   342,461                  388,622
     Mortgage on property acquired in October 1993, interest
        at 4.5%, with interest only due through July 1996, then
        principal and interest due through 2000 secured by the
         property............................................................
                                                                                                374,326                  393,731
     Acquisition notes,  variable interest rate, currently at 9% per annum. Term
        is 4 years.  The notes are  secured by first  interest  on all  accounts
        receivable,   inventory,   equipment,   contract   rights  and   general
        intangibles
        including trademarks and customer lists..............................                 3,589,625                1,247,764
     Promissory note, principal and interest at 8.5% payable
        monthly through May, 2002 with a final payment of
        $140,099 due June, 2002.  Note is unsecured. . . . . . . . . .                          279,375                     --


                                                           F-12

<PAGE>




     Promissory  note,  principal and interest at 8.5% payable  monthly  through
        August, 2002 with a final payment of
       $308,474 due September, 2002.  Note is unsecured. . . . .                                501,051                    --
     Various secured/unsecured notes ranging in amounts of
       $14,000 to $150,000 with interest rates of 8.5% to 10%.
       These notes are for the most part unsecured. . . . . . . . . . .                         830,280                  511,481
                                                                                    -------------------       ------------------
                                                                                              6,321,040                2,976,647
Less current portion.........................................................                   885,748                  197,239
                                                                                    -------------------       ------------------
                                                                                 $            5,435,292     $          2,779,408
                                                                                    ===================       ==================
The loans are secured by various property and equipment.
</TABLE>

     Annual maturities of long-term debt are as follows:

Year ending October 31, 1998..........................     $          1,057,770
Year ending October 30, 1999..........................                1,073,539
Year ending October 28, 2000..........................                  891,979
Year ending October 27, 2001 .........................                  719,402
Year ending October 26, 2002 and thereafter  . . . . .                2,578,350
                                                              -----------------
                                                           $          6,321,040
                                                              =================

10.           STOCK ISSUANCES

     During fiscal year 1997,  the Company  issued  453,712 shares of its common
     stock.  38,095  shares were issued on March 10, 1997 at the market price of
     $2.63  in  conjunction   with  the  purchase  of  assets  from   Greatwater
     Refreshment  Services.  415,617  shares were issued at the market  price of
     $2.28 in  conjunction  with the  purchase  of the  Excelsior  Spring  Water
     Company on August 27, 1997.

     As part of the  agreement to purchase the stock of AMF, the Company  agreed
     to  contingent  consideration  in the  event  gross  sales  of  AMF  exceed
     $1,135,000  from the period of  January  1, 1997 to  January  2, 1998.  The
     Company  has agreed to issue a number of its  unregistered  common  shares,
     valued at the  closing  price of its common  shares on December  31,  1997,
     equal to the sales dollars exceeding the stated amount.

11.           PERFORMANCE EQUITY PLAN

     In  November  1993,  the  Company's  Board of  Directors  adopted  the 1993
     Performance Equity Plan (the "1993 Plan"). The plan authorizes the granting
     of awards  for up to  1,000,000  shares of common  stock to key  employees,
     officers,  directors  and  consultants.  Grants  can take the form of stock
     options  (both  qualified  and  non-qualified),  restricted  stock  awards,
     deferred  stock  awards,  stock  appreciation  rights and other stock based
     awards.

     As of October 25, 1997  882,852  options had been issued under this plan at
     prices ranging from $1.50 to $3.00 per share.


                                                           F-13

<PAGE>





12.           STOCK OPTIONS

     The following table  illustrates  the Company's stock option  issuances and
     positions during the last three fiscal years:
<TABLE>
<CAPTION>
                                                                         Exercise
                                                                        Price Per
                                                    Options               Share
                                             -------------------- --------------------
<S>                                          <C>                  <C>  
Outstanding at October 29, 1994. . . . . . . .          1,306,000     $2.00 - 6.00
     Options granted (a) . . . . . . . . . . .            592,375     $2.25 - 3.13
     Options regranted (c) . . . . . . . . . .            753,000        $2.28
     Options retired (b) . . . . . . . . . . .           (548,875)    $2.00 - 5.50
     Options surrendered for regrant (c) . . .           (753,000)    $3.00 - 5.00
                                              -------------------- --------------------
Outstanding at October 28, 1995. . . . . . . .          1,349,500     $2.25 - 6.00
     Options granted (d) . . . . . . . . . . .            455,000     $1.75 - 2.50
     Options retired   . . . . . . . . . . . .            (49,500)    $3.00 - 3.50
                                               -------------------- --------------------
Outstanding at October 26, 1996. . . . . . . .          1,755,000     $2.25 - 3.13
      Options granted (e)  . . . . . . . . . .            392,187     $2.50 - 2.81
      Options regranted (f)  . . . . . . . . .            647,000        $2.50
      Options retired  . . . . . . . . . . . .            (32,000)    $1.81 - 2.25
      Options surrendered (f)  . . . . . . . .           (580,000)    $1.75 - 3.25
                                               -------------------- --------------------
Outstanding at October 25, 1997. . . . . . . .          2,182,187     $1.75 - 6.00
                                               ==================== ====================
</TABLE>

     a.  The Company  granted a total of 592,375  options during fiscal 1995. Of
         this amount, 400,000 were granted to the Company's new president, which
         vest over the four year term of his employment agreement.

     b.  On January 13, 1995, the Board of Directors authorized the Company to 
         repurchase and amend some of the options issued under the 1991 stock 
         option plan, 1993 performance equity plan and other options issued 
         outside the plans. All repurchase offers were accepted resulting in the
         retirement of 493,500 outstanding options.  The aggregate cost to buy 
         back these options was $104,250.  An additional 30,000 options were 
         retired voluntarily and another 25,375 were forfeited through normal 
         terminations.  Since a significant amount of the options retired were
         issued at below market, future deferred compensation costs related to 
         options which had not yet vested were eliminated as a result of these 
         transactions.  Total deferred compensation costs eliminated that would 
         have been expensed in future periods were $543,724.  Compensation costs
         that were expended in previous periods were not recaptured.

     c.  On  May  12,  1995,  as  a  result  of  the  Compensation   Committee's
         recommendation, the Board of Directors regranted options to purchase an
         aggregate  of  753,000  shares  of  common  stock on the same  terms as
         originally  granted,  with the  exception  that the  exercise  price be
         reduced to $2.25, the market price on such date.

                                      F-14

<PAGE>





     d.  The Company granted 455,000 options in 1996 at prices,  dictated by the
         market,  ranging  from  $1.75 - $2.50 per share.  Of the total  options
         granted, 225,000 were awarded to employees and consultants as incentive
         options under the 1993 plan and 230,000 were granted to outside members
         of the Board of Directors.

     e.  The Company  granted  392,187 options in 1997 at prices dictated by the
         market  ranging  from  $2.50-2.81  per share.  All options were awarded
         under the 1993 plan to  employees  and a  consultant  to the Company as
         incentive options.

     f.  On September 12, 1997 the Board of Directors voted to grant new options
         to officers, directors and employees of the Company that held options 
         that expired before January 1, 2001 ("old options").  The new options 
         were issued in exchange for the surrender of the old options.  New
         options were issued at $2.50, the market price on that date. In the 
         cases that the old option price was lower than the new option price, 
         additional options were issued proportionate to the price difference. 
         580,000 old options were surrendered under this offer at prices ranging
         from $1.75-$3.25. 647,000 new options were issued in connection with 
         the offer at the market price of $2.50. The new otions expire on 
         various dates from June, 2004 through December, 2005.  Of the old 
         options surrendered 248,333 were incentive options under the 1993 plan.
         274,665 of the new shares were issued under the 1993 plan.

     g.  At October 25, 1997, out of a total 2,182,187 options outstanding, 
         1,299,250 options were exercisable.

13.       COMMITMENTS

     a.  Employment  Contracts - The Company currently has employment  contracts
         with upper management totaling  approximately $350,000 in annual salary
         through 2001.  The contracts also contain  arrangements  for bonuses to
         these executives if certain performance criteria are met.

         Contracts for the Company's General Counsel and Vice President of Sales
         were  terminated  by mutual  consent in  November  and  December  1995,
         respectively.  Settlement costs of approximately  $60,000 were expensed
         in fiscal 1996.

     b.  Operating  Leases - The  Company  currently  leases  office  space on a
         month-to-month basis and is obligated under several building, equipment
         and vehicle leases  expiring  variously  through  October 2000.  Future
         minimum   rental   payments   over  the  terms  of  these   leases  are
         approximately as follows:

                                            1998                      $ 148,341
                                            1999                        104,538
                                            2000                         47,893

         Rent  expense  under all  operating  leases was  $128,247,  $51,727 and
         $47,583, for fiscal years ending October 25, 1997, October 26, 1996 and
         October 28, 1995.

                                      F-15

<PAGE>





14.      RELATED PARTY TRANSACTIONS

     During the years ended  October 26, 1996 and October 28, 1995,  the Company
     paid  $36,000  each  year in  consulting  fees to an  individual  who is an
     outside member of its Board of Directors.

     The Company  utilizes  the services of a  consulting  corporation  which is
     related to the Company through ownership in the Company's common stock. The
     Company  incurred  consulting fees to this firm of $100,000 for each of the
     years ended  October 25, 1997,  October 26, 1996 and October 28,  1995.  In
     October  1993,  the Company  entered into a five year  agreement  with this
     consulting firm providing for fees of $100,000 per year, commencing October
     1993.  As  additional  consideration,  the  consulting  firm also  received
     options to purchase  125,000 shares of the Company's common stock for $5.00
     per share (subsequently  repriced to $2.25 per share). Such options vest at
     the rate of 25% on each of October 1, 1993,  1994, 1995, 1996 and 1997. The
     options are exercisable  through October 2003. This contract was terminated
     effective December 12, 1997, with the option provisions surviving.

15.      CONTINGENCIES

     a.  Former Distributor
         In August 1994, an action was brought by a former distributor  alleging
         that  the  Company  breached  an  oral   distribution   arrangement  by
         terminating  its  relationship,  refusing to continue to supply it with
         the Company's products and by allowing another  distributor to sell the
         Company's products within its alleged territory.

         On July 25, 1997 the Company reached a settlement with the distributor.
         The settlement had no material financial impact to the Company and both
         parties agreed to release their claims against each other.

     b.  Former Employees
         On  March 1,  1996,  the  Company  brought  suits  against  two  former
         employees  alleging that they had breached  their  agreements  with the
         Company.  The suits seek permanent  injunctive  relief and damages.  On
         April 1, 1996 the  Company  was  granted a  preliminary  injunction  in
         Vermont  Superior  Court  that  prevented  the  former  employees  from
         pursuing  ventures  competitive  to the Company.  A future hearing will
         address the permanency of the injunction.  Subsequently, both employees
         filed counterclaims  against the Company seeking monetary damages.  The
         Company has  certain  defenses  arising  out of its claims  against the
         employees that it will assert when necessary.

         On February 24, 1997 the Company  reached a settlement  with one of the
         two former employees  involved in ongoing  litigation with the Company.
         The settlement had no material financial impact on the Company and both
         parties agreed to release their claims against each other.

         The Company does not anticipate  that the outcome of the remaining suit
         will have a material financial impact on the Company.

                                      F-16

<PAGE>

16.      INCOME TAXES

     The  Company  accounts  for  income  taxes  under  Statement  of  Financial
     Accounting  Standards No. 109,  "Accounting for Income Taxes" ("SFAS 109").
     SFAS 109 requires the  recognition  of deferred tax assets and  liabilities
     for both the expected impact of differences between the financial statement
     and tax basis of assets and  liabilities,  and for the expected  future tax
     benefit to be derived from tax loss and tax credit carryforwards.  SFAS 109
     additionally requires the establishment of a valuation allowance to reflect
     the  likelihood of  realization  of deferred tax assets.  As of October 25,
     1997,  the  Company  had net  deferred  tax assets of  $5,814,000,  and has
     recorded a valuation allowance of $5,270,000.

     The major deferred tax asset  (liability)  items at October 25, 1997 are as
follows:


    Accounts receivable allowance                        $              82,000
    Amortization                                                        19,000
    Depreciation                                                      (343,000)
    Slotting Fees                                                       92,000
    Other                                                               14,000
    Net operating loss carryforwards                                 5,950,000
                                                             ------------------
                                                                     5,814,000
    Valuation allowance                                             (5,270,000)
                                                             ------------------
    Deferred tax asset recorded                          $             544,000
                                                             ==================

     The Company has approximately $14.9 million of available loss carryforwards
     at October  25,  1997  expiring  from 2005  through  2011.  Due to previous
     ownership  changes or equity  structure  shifts as defined in the  Internal
     Revenue  Code,  approximately  $3.5  million  of  the  net  operating  loss
     carryforwards are limited as to annual utilization.

     The  (provision)  benefit for income taxes differs from the amount computed
     by applying  the  statutory  Federal  income tax rate to net income  (loss)
     before provision for income taxes as follows:
<TABLE>
<CAPTION>
                                                                        Year Ended
                                                -------------------------------------------------------------
                                                     October 25,          October 26,          October 28,
                                                        1997                  1996                1995
                                                --------------------- --------------------  -----------------
<S>                                            <C>                   <C>                   <C>   
Income tax (provision) benefit
computed at statutory rate.....                     $ (178,000)           $  431,000          $  953,000
Effect of permanent differences                        (18,000)              (23,000)            (27,000)
Effect of temporary differences                         40,000               115,000              47,000
Tax benefit of net operating loss not
  recognized                                              -                 (523,000)           (973,000)
Tax benefit of net operating loss
  carryforward                                         156,000                  -                  -
Change in valuation allowance                          544,000                  -                  -
                                                --------------------- --------------------  -----------------
Benefit for income taxes reported                   $  544,000            $     -             $    -
                                                ===================== ====================  =================
</TABLE>

17.      MAJOR CUSTOMER

     In July 1994, the Company signed an agreement with a major distributor. The
     agreement gives the distributor exclusive rights to sell Vermont Pure water
     in parts of New York, New Jersey,  Connecticut,  Massachusetts and Vermont.
     In turn, the distributor may not sell any other waters.  The  distributor's
     purchases  under  this  agreement  amounted  to 31 %,  35%  and  39% of the
     Company's  total  sales  in  fiscal  1997,  1996  and  1995,  respectively.
     Additionally,  accounts  receivable from the distributor  accounted for 16%
     and 14% of total  accounts  receivable  at October 25, 1997 and October 26,
     1996.  The agreement  also provides for the Company to pay the  distributor
     for promotional  and advertising  support for the Vermont Pure brand in the
     market areas covered.
                                      F-17
<PAGE>

18.      ACCOUNTING FOR EMPLOYEE STOCK OPTIONS

     In fiscal 1997, the Company adopted the disclosure provisions SFAS No. 123,
     "Accounting for Stock-Based  Compensation".  For disclosure  purposes,  the
     fair  value  of  options  is  estimated  on the  date of  grant  using  the
     Black-Scholes  option  pricing  model with the following  weighted  average
     assumptions  used for stock options  granted during the years ended October
     25, 1997 and October 26, 1996: annual dividends of $0; expected  volatility
     of 92%;  risk-free interest rate of 7% and expected life of five years. The
     weighted average fair value of stock options granted during the years ended
     October 25, 1997 and October 26, 1996 was $1.89 and $1.73, respectively. If
     the  Company  had  recognized   compensation  cost  for  stock  options  in
     accordance with SFAS No. 123, the Company's  proforma net income (loss) and
     net income (loss) per share would have been $324,302 and $.03 per share for
     the fiscal  year ended  October 25,  1997 and  $(2,049,471)  and $(.21) per
     share for the fiscal year ended October 26, 1996.

19.      SUBSEQUENT EVENT

     On January 5, 1998,  the Company  purchased  certain  assets  from  Vermont
     Coffee  Time,   Inc.  The   acquisition   increased  its  home  and  office
     distribution  business in Vermont.  The approximate purchase price was $1.5
     million and was  financed  by a loan from  Chittenden  Bank,  a note to the
     seller and the issuance of Company  stock.  The assets  acquired  consisted
     primarily of coolers, brewers, vehicles and customer lists.






                                      F-18


<PAGE>



ITEM 8.           CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
                  ACCOUNTING AND FINANCIAL DISCLOSURE.

         Since inception, the Company has not changed accountants and has had no
disagreement  on any matter of  accounting  principles or practices or financial
statement disclosure.


                                    PART III

ITEM 9.           DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

         The  information  required by Item 9 of Form 10-KSB is contained in the
Issuer's  definitive proxy statement to be filed with respect to the 1998 Annual
Meeting of Stockholders of the Issuer.


ITEM 10.          EXECUTIVE COMPENSATION.

         The information  required by Item 10 of Form 10-KSB is contained in the
Issuer's  definitive proxy statement to be filed with respect to the 1998 Annual
Meeting of Stockholders of the Issuer.


ITEM 11.          SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                  MANAGEMENT.

         The information  required by Item 11 of Form 10-KSB is contained in the
Issuer's  definitive proxy statement to be filed with respect to the 1998 Annual
Meeting of Stockholders of the Issuer.


ITEM 12.          CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

         The information  required by Item 12 of Form 10-KSB is contained in the
Issuer's  definitive proxy statement to be filed with respect to the 1998 Annual
Meeting of Stockholders of the Issuer.


ITEM 13.          EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
                  FORM 8-K.

The following documents are filed as part of this report:

         Financial Statements and Financial Statement Schedules.

                  Reference  is  made  to  the  Index  to  Financial  Statements
                  included in Item 7 of Part II hereof, where such documents are
                  listed.

         Exhibits as required by Item 601 of Regulation S-B:

                                                           
                                       21

<PAGE>




Exhibit
Number               Description

 3.1      Amended and Restated Certificate of Incorporation
          of    Registrant    dated   January   12,   1994.
          (Incorporated  by  reference  from Exhibit 3.3 of
          Form 10-K for fiscal year ended  October 30, 1993
          - File No. 1-11254.)

 3.2      By-Laws of Registrant.  (Incorporated by reference from Exhibit 3.4 of
          Registration Statement 33-46382.)

 3.3      Amendment to By-Laws of Registrant Adopted March 26, 1997.

10.1      Employment Agreement between the Registrant and Timothy G. Fallon
          dated as of November 1, 1996.

10.2      Employment Agreement between the Registrant and Bruce S. MacDonald
          dated as of November 1, 1997.

10.3      Stock Option Agreement between Registrant and Mr. Fallon.
          (Incorporated by reference from Exhibit 10.7 of Form 10-K for fiscal
          year ended October 28, 1994, File No. 1-11254.)

10.4      Consulting   Agreement   dated  October  1,  1993
          between the Registrant  and Condor  Ventures Ltd.
          (Incorporated  by reference  from Exhibit 10.7 of
          Registration Statement 33-72940.)

10.5      Termination Agreement dated as of December 12, 1997 between the
          Registrant and Condor Ventures Ltd.
10.6      1993 Performance Equity Plan.  (Incorporated by reference from Exhibit
          10.9 of Registration Statement 33-72940.)

10.7      Agreement    dated   July   30,   1993    between
          Transportation   Display   Industries   and   the
          Registrant.   (Incorporated   by  reference  from
          Exhibit 10.8 of Registration Statement 33-72940.)

10.8      Asset Purchase Agreement between Vermont Pure Springs, Inc.
          ("Springs") and Happy Ice Corporation ("HIC") dated April 30, 1996.
          (Incorporated by reference from Exhibit 2.1 of the Report on Form 8-K
           dated May 1, 1996.)

10.9      Promissory   Note  of   Springs  to  HIC  in  the
          principal  amount of $200,000.  (Incorporated  by
          reference from Exhibit 10.2 of the Report on Form
          8-K dated May 1, 1996.)



                                                           
                                       22

<PAGE>



Exhibit
Number               Description

10.10        Form of contingent  Promissory Note of Springs to
             HIC to be entered into May 1, 1998,  if required.
             (Incorporated  by reference  from Exhibit 10.4 of
             the Report on Form 8-K dated May 1, 1996.)

10.11        Loan   Agreement   dated  April  26,  1996  among
             Springs,  the Registrant and The Chittenden  Bank
             ("Chittenden").  (Incorporated  by reference from
             Exhibit  10.1 of the Report on Form 8-K dated May
                               1, 1996.)

10.12        Stock Purchase Agreement between Springs and 
             Carolyn Howard relating to the acquisition of 
             A.M. Fridays, Inc. dated July 16, 1997.  
             (Incorporated by reference from Exhibit 10.1 of 
             the Report on Form 10-QSB for the Quarter Ended 
             July 26, 1997.)

10.13        Loan  Agreement  effective  June 20,  1997  among
             Springs,  the Registrant and Chittenden regarding
             an  operating  line of credit and an  acquisition
             line of credit.  (Incorporated  by reference from
             Exhibit 10.2 of the Report on Form 10-QSB for the
             Quarter Ended July 26, 1997.)

10.14        Promissory  Note dated June 17, 1997 from Springs
             and the  Registrant  to  Chittenden  regarding an
             acquisition  line  of  credit.  (Incorporated  by
             reference from Exhibit 10.3 of the Report on Form
             10-QSB for the Quarter Ended July 26, 1997.)

10.15        Commercial Security Agreement dated June 17, 1997
             between  Springs,  the  Registrant and Chittenden
             regarding   the   acquisition   line  of  credit.
             (Incorporated  by reference  from Exhibit 10.4 of
             the Report on Form 10- QSB for the Quarter  Ended
             July 26, 1997.)

10.16        Stock Purchase Agreement between the Registrant 
             and David Eger dated August 27, 1997 relating to 
             Excelsior Spring Water Co.  ("Excelsior").
             (Incorporated by reference from Exhibit 10.1 of 
             the Report on Form 8-K dated September 11, 1997.)

10.17        Promissory  Note from the  Registrant to Mr. Eger
             in   the    principal    amount   of    $503,000.
             (Incorporated  by reference  from Exhibit 10.2 of
             the Report on Form 8-K dated September 11, 1997.)

10.18        Form  of  Note  Purchase  Agreement  between  the
             Registrant  and certain note holders of Excelsior
             dated August 27, 1997. (Incorporated by reference
             from Exhibit 10.3 of the Report on Form 8-K dated
             September 11, 1997.)



                                                          
                                       23

<PAGE>



Exhibit
Number               Description

10.19        Form of  Stock  Purchase  Agreement  between  the
             Registrant and certain  stockholders of Excelsior
             dated August 27, 1997. (Incorporated by reference
             from Exhibit 10.4 of the Report on Form 8-K dated
             September 11, 1997.)

10.20        Promissory   Note  dated  August  22,  1997  from
             Springs   and  the   Registrant   to   Chittenden
             regarding an  acquisition  line of credit for the
             Excelsior  purchase.  (Incorporated  by reference
             from Exhibit 10.5 of the Report on Form 8-K dated
             September 11, 1997.)

10.21        Commercial Security Agreement among Springs,  the
             Registrant and  Chittenden  dated August 22, 1997
             regarding the Excelsior  purchase.  (Incorporated
             by  reference  from Exhibit 10.6 of the Report on
             Form 8-K dated September 11, 1997.)

10.22        Schedule  of Stock  and Note  Purchase  Agreement
             information  dated August 27, 1997  regarding the
             Excelsior  purchase.  (Incorporated  by reference
             from Exhibit 10.7 of the Report on Form 8-K dated
             September 11, 1997.)

10.23        Asset Purchase Agreement between Springs and 
             Greatwater Refreshment Services, Inc. dated 
             February 19, 1997.(Incorporated by reference from
             Exhibit 10.1 of the Report on Form 10-QSB/A for 
             the Quarter Ended April 26, 1997.)

10.24        Consulting Agreement between the Registrant and 
             Corporate Investors Network, Inc. dated December 
             1, 1996.  (Incorporated by reference from Exhibit
             10.1 of the Report on Form 10-QSB for the Quarter
             Ended January 25, 1997.)

10.25        Warrant  Agreement  between  the  Registrant  and
             Eugene  F.   Malone   dated   December  1,  1996.
             (Incorporated  by reference  from Exhibit 10.2 of
             the Report on Form 10-QSB for the  Quarter  Ended
             January 25, 1997.)

22           Subsidiaries.

23.1         Consent of Feldman Radin & Co., P.C.

27           Financial Data Schedule




                                                           
                                       24

<PAGE>



         Reports on Form 8-K

                  The Registrant  filed a Report on Form 8-K dated September 11,
                  1997 with respect to the purchase of Excelsior  Springs  Water
                  Co.

                                                           
                                       25

<PAGE>



                                                    SIGNATURES


         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, Vermont Pure Holdings, Ltd. has duly caused this report to
be signed on its behalf by the undersigned, thereunto duly authorized.

                           VERMONT PURE HOLDINGS, LTD.


                                     By:      /s/ Timothy G. Fallon
Dated: January 23, 1998              Timothy G. Fallon, Chief Executive Officer
                                     and President


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
this  report has been  signed  below by the  following  persons on behalf of the
Registrant and in the capacities and on the dates indicated.


Name                                    Title                           Date

/s/ Frank G. McDougall, Jr.  Chairman of the Board of Directors      January 23,
- --------------------------                                              1998
Frank G. McDougall, Jr.

/s/ Timothy G. Fallon        Chief Executive Officer, President and  January 23,
- --------------------------   Director (Principal Executive Officer)     1998
Timothy G. Fallon         

/s/ Robert C. Getchell       Secretary and Director                  January 23,
- --------------------------                                              1998
Robert C. Getchell

/s/ David R. Preston         Director                                January 23,
- ---------------------------                                             1998
David R. Preston

/s/ Norman E. Rickard        Director                                January 23,
- ---------------------------                                             1998
Norman E. Rickard



                                                          
                                       26

<PAGE>




/s/ Beat Schlagenhauf        Director                                January 23,
- ---------------------------                                             1998
Beat Schlagenhauf

/s/ Richard Worth            Director                                January 23,
- ---------------------------                                             1998
Richard Worth

/s/ Bruce MacDonald          Vice President and Controller           January 23,
- ---------------------------  (Chief Financial Officer)                  1998
Bruce MacDonald                         



                                                           
                                       27

<PAGE>



                     EXHIBITS TO VERMONT PURE HOLDINGS, LTD.
                          ANNUAL REPORT ON FORM 10-KSB
                   FOR THE FISCAL YEAR ENDED OCTOBER 25, 1997



          Exhibit
          Number      Description                                              

           3.3         Amendment to By-Laws of Registrant Adopted March 26,
                       1997.

          10.1         Employment Agreement between the Registrant and Timothy
                       G. Fallon dated as of November 1, 1996.

          10.2         Employment Agreement between the Registrant and Bruce S.
                       MacDonald dated as of November 1, 1997.

          10.5         Termination Agreement dated as of December 12, 1997
                       between the Registrant and Condor Ventures Ltd.

          22           Subsidiaries.

          23.1         Consent of Feldman Radin & Co., P.C.

          27           Financial Data Schedule


                                                           
                                       28


                                   EXHIBIT 3.3

Resolution  of the Board of Directors  March 26, 1997   Amending  the  By-Laws
of  Vermont Pure Holdings, Ltd.


VOTED:  Section 1 of Article III of the Corporation's by-laws is hereby formally
        amended by deleting the existing Section 1 in its entirety and by 
        inserting in place thereof the following new Section 1:

             "Section  1. The number of  directors  which shall  constitute the 
             whole board shall be determined from  time to  time by  resolution 
             of the  board of directors.  The  directors  shall be  elected  at 
             the annual  meeting of the stockholders, except as provided in 
             Section  2 of this  Article,  and  each director   elected   shall
             hold  office   until  his successor is elected and  qualified.  
             Directors need not be stockholders."





                                                                Execution Copy

                              EMPLOYMENT AGREEMENT

         AGREEMENT,  made as of November 1, 1996,  by and between  VERMONT  PURE
HOLDINGS,  LTD., a Delaware  corporation (the "Company"),  VERMONT PURE SPRINGS,
INC., a Delaware  corporation  that is a wholly owned  subsidiary of the Company
("Springs"), and TIMOTHY FALLON (the "Executive").

         WHEREAS,  the  Executive  has  been  employed  pursuant  to  a  written
employment  agreement  dated  November 4, 1994 (the "1994  Agreement");  and the
parties  to this  Agreement  desire  that the  Company  continue  to employ  the
Executive and wish to enter into this  Agreement,  replacing in its entirety the
1994  Agreement  and setting  forth the terms of  Executive's  employment by the
Company;  and the Executive  desires to accept such employment and to enter into
this Agreement,

         NOW THEREFORE, it is agreed as follows:

1.       Employment.

         1.1 General. The Company shall employ the Executive (either directly or
by employment  with Springs),  and the Executive  accepts  employment,  as Chief
Executive  Officer and President of the Company,  upon the terms and  conditions
described  herein.  During the  "Employment  Term" (as  defined  in Section  2.1
hereof),  the  Executive  shall devote all of his business  time,  attention and
skills to the business and affairs of the Company.

         1.2 Duties. The Executive shall at all times render his services at the
direction of the Board of  Directors of the Company (the "Board of  Directors"),
and his duties  generally  will include those  required for the  day-to-day  and
long-term  planning,  development,  operation and advancement of the business of
the  Company,  Springs  and their  affiliates.  The  Company  may  assign to the
Executive  such other  executive  and  financial  administrative  duties for the
Company or any  affiliate  of the Company as may be  determined  by the Board of
Directors, consistent with the Executive's status as Chief Executive Officer and
President.  The Executive  agrees to diligently  use his best efforts to promote
and further the reputation and good name of the Company and perform his services
well and faithfully.

2.       Term and Termination.
 .
         2.1  Term.  The term of  employment  by the  Company  of the  Executive
pursuant to this  Agreement  shall commence on November 1, 1996 and terminate on
November 1, 2001 (the "Employment  Term"),  subject to the provisions of Section
2.2.

         2.2      Early Termination.  Not with standing anything to the contrary
contained in this Agreement, Executive's employment may be terminated prior to 
the end of the Employment Term only as set forth in this Section.

                                       -1-

<PAGE>



                  2.2.1 Termination Upon Resignation or Death of Executive.  The
Executive's  employment  shall  terminate  upon the  resignation or death of the
Executive.  In case of termination  pursuant to this Section,  the Company shall
pay to the Executive (or, in case of his death, to his estate or his beneficiary
designated  in writing),  the base salary  earned by the  Executive  pursuant to
Section 3, prorated through the date of resignation or death.

                  2.2.2   Termination   Upon   Disability  of   Executive.   The
Executive's  employment  shall  terminate  by  reason of the  disability  of the
Executive. For this purpose,  "disability" shall mean the Executive's inability,
by  reason  of  accident,   illness  or  other  physical  or  mental  disability
(determined  in good  faith by the  Board of  Directors  with  the  advice  of a
qualified  and  independent  physician),  to perform  satisfactorily  the duties
required by his employment  hereunder for any consecutive period of 120 calendar
days.  In case of  termination  pursuant to this Section,  the  Executive  shall
continue  to  receive  his  base  salary  prorated  through  the  time  of  such
termination,  less any amount the Executive receives during such period from any
Company-sponsored or Company-paid source of insurance,  disability  compensation
or government program.

                  2.2.3    Termination Upon Mutual Consent.  The Executive's 
employment may be terminated by the mutual consent of the Company and the 
Executive on such terms as they may agree.

                  2.2.4 Termination For Cause. The Executive's  employment shall
terminate  immediately  on notice to the Executive  upon a good faith finding of
the Board of Directors that the Executive has (i) wilfully or repeatedly  failed
to perform  his  duties in  accordance  with the  provisions  of this  Agreement
following  30 days' prior  written  notice to the  Executive  and failure of the
Executive to cure any  deficiency,  (ii)  committed a breach of any provision of
Section 4 hereof, (iii) misappropriated  assets or perpetrated fraud against the
Company,  (iv) been convicted of a crime which constitutes a felony, or (v) been
engaged in the illegal use of  controlled or habit  forming  substances.  In the
event of  termination  for cause,  the Company  shall pay the Executive his base
salary prorated through the date of termination.

                  2.2.5    Termination by Company Without Cause.  The Company 
may terminate the Executive's employment at any time and for any reason, without
cause, upon written notice to the Executive.

                  In the event of  termination  pursuant to this  Section  2.2.5
during the  Company's  fiscal years ending  October 1997 and October  1998,  the
Company  shall  pay  or  provide  to the  Executive  the  following  termination
benefits:  (i) an amount  equal to the sum of 1.5 times the  Executive's  annual
base salary as of the termination date, plus $150,000 if the termination  occurs
in fiscal 1997 or $175,000 if the termination  occurs in fiscal 1998, payable in
each case over a period of 18 months after the date of  termination,  in regular
monthly installments,  less income taxes and other applicable withholdings,  and
(ii) the  Executive's  "Fringe  Benefits" (as defined  below) for a period of 18
months.


                                       -2-

<PAGE>



                  In the event of  termination  pursuant to this  Section  2.2.5
during the Company's fiscal years ending October 1999,  October 2000 and October
2001,  the  Company  shall  pay  or  provide  to  the  Executive  the  following
termination  benefits:  (i) an  amount  equal  to  the  sum  of  1.0  times  the
Executive's  annual  base  salary as of the  termination  date,  plus  $150,000,
payable  over a period of 12 months  after the date of  termination,  in regular
monthly installments,  less income taxes and other applicable withholdings,  and
(ii) the  Executive's  "Fringe  Benefits" (as defined  below) for a period of 12
months.

                  2.2.6  Fringe  Benefits.  The  obligation  of the  Company  to
provide "Fringe  Benefits"  following any termination  pursuant to Section 2.2.5
shall mean that the Executive's  participation (including dependent coverage) in
the life and health insurance plans of the Company in effect  immediately  prior
to the termination  shall be continued,  or  substantially  equivalent  benefits
provided, by the Company, at a cost to the Executive no greater than his cost at
the date of such termination, for the relevant period of 18 months or 12 months,
as the case may be.  Notwithstanding  the  foregoing,  if the  Company  shall be
unable to provide for the  continuation  of an insurance  benefit  (such as life
insurance)  because such benefit was  provided  pursuant to an insurance  policy
that does not provide for the  extension  of such  insurance  benefit  following
termination of the employment of the Executive,  then the Executive may purchase
insurance  providing such insurance benefit and, whether or not the Executive so
elects to purchase insurance, the Company's only obligation with respect to such
insurance  benefit shall be to reimburse the Executive for his premium costs, up
to a maximum  aggregate  amount for all policies of  insurance  purchased by the
Executive  pursuant to this  sentence of  $10,000.  If the Company is  obligated
pursuant to the so-called "COBRA" law to offer the Executive the opportunity for
a temporary  extension of health coverage  ("continuation  coverage"),  then the
Executive  shall  elect  continuation  coverage,  and the  premium  cost of such
coverage  shall be borne by the  Company  and the  Executive  as provided in the
first sentence of this Section 2.2.6. Continuation coverage provided pursuant to
COBRA shall  terminate in accordance  with COBRA. To the extent that any benefit
required  to be  provided to the  Executive  by the Company  pursuant to Section
2.2.5  shall  be  provided  to the  Executive  by any  successor  employer,  the
Company's  obligation  to  provide  that  benefit  to  the  Executive  shall  be
correspondingly offset or shall cease, as the case may be. In no event shall the
Company have any obligation to provide  Fringe  Benefits after the expiration of
the relevant period of 18 months or 12 months, as the case may be, following the
date  of  termination.  The  Executive  shall  not be  entitled  to any  expense
allowance,   automobile   allowance  or  relocation   allowance   following  the
termination of his employment for any reason.

                  2.2.7 Change in Control Constitutes Termination Without Cause.
A "Change  of  Control"  (as  defined  in this  Section)  will be deemed to be a
termination of the Executive's employment within the meaning of Section 2.2.5. A
"Change of Control"  shall mean a change in control of the Company  (and not any
person or entity that hereafter  becomes a successor to all or substantially all
of the  business or assets of the Company by reason of a Change of Control)  and
shall be deemed to have taken place if : (i) a third person, including a "group"
as defined in Section 13(d)(3) of the Securities  Exchange Act of 1934,  becomes
the beneficial owner of shares

                                       -3-

<PAGE>



of the capital stock of the Company  having more than 50% of the total number of
votes that may be cast for the election of  directors  of the Company,  (ii) the
sale or other disposition (excluding mortgage or pledge) of all or substantially
all of the  assets  of the  Company,  or (iii)  the  merger  or  other  business
combination of the Company with or into another  corporation or entity  pursuant
to which the Company will not survive or will  survive  only as a subsidiary  of
another  corporation  or entity,  in either  case with the  stockholders  of the
Company prior to the merger or other business  combination holding less than 50%
of the voting shares of the merged or combined  companies or entities after such
merger or other business combination. The rights and obligations created by this
Agreement  with respect to a Change of Control  shall apply only with respect to
the first Change of Control after the date of execution of this  Agreement,  and
not with respect to any subsequent transaction.

                  2.2.8 No Other Termination Benefits. The Executive understands
and agrees that the termination  payments and benefits described in this Section
2  constitute  all of the  payments  and  benefits to which he (or his estate or
beneficiary) will be or become entitled to receive in case of termination of his
employment, and that such payments and benefits are in lieu of any and all other
payments and benefits of every kind or  description to which he may be entitled,
including,  without  limitation,  any right to  receive a bonus  payment  or any
portion thereof.

3.       Compensation.  During the Employment Term, the Company shall pay, in 
full payment for all of the Executive's services rendered hereunder, the 
following compensation:

         3.1 Base  Salary.  The Company  shall pay the  Executive an annual base
salary,  less income  taxes and other  applicable  withholdings,  of $186,400 in
Company's standard payroll installments.  Commencing November 1, 1997, the Board
of Directors  will review the annual base salary  amount as soon as  practicable
after the end of each  fiscal  year of  Company  to  consider  whether or not it
should be increased.  Such determination  shall be in the sole discretion of the
Board of Directors using such criteria as they deem relevant, including, but not
limited to, the performance of the Company and the Executive.

         3.2  Bonuses.  While the  Executive  is  employed by the  Company,  the
Executive will be eligible to receive the bonuses described in this Section 3.2.
Unless otherwise specified,  all incentive goals set forth in this Section shall
be based upon or  derived  from the  Company's  audited  consolidated  financial
statements prepared in accordance with generally accepted accounting  principles
as reported on by the Company's independent accountants.

                  3.2.1  Fiscal  Year 1997  Sales and Net Income  Bonuses.  With
respect to the Company's fiscal year ending October 1997: (i) if the Company has
annual sales equal to or in excess of  $15,000,000,  then there shall be a bonus
of $50,000,  and (ii) if the Company has adjusted  annual net income of at least
$1.00  (calculated  prior to the  $50,000  bonus,  if earned,  described  in the
preceding clause (i) and prior to the bonus described in this clause (ii)), then
there

                                       -4-

<PAGE>



shall be a bonus of $100,000.  The bonuses in clauses (i) and (ii) are 
independent of each other and are cumulative.

                  3.2.2    Fiscal Year 1998 Sales Bonus.  With respect to the 
Company's fiscal year ending October 1998: if the Company has annual sales equal
to or in excess of $20,000,000, then there shall be a bonus of $75,000.

                  3.2.3    Fiscal Year 1998 Budgeted Sales and Budgeted EBITDA 
Bonuses.  With respect to the Company's fiscal year ending October 1998:

                  (i) if the Company has actual annual sales which, expressed as
a percentage of target annual sales  approved in the budget for that fiscal year
by the Board of Directors,  are at least 95% of such target  annual sales,  then
there shall be a bonus as set forth in the following  table.  Bonuses under this
clause (i) are non-cumulative.

  Actual Sales Divided by Target Sales                           Bonus
  ------------------------------------                           -----
  less than 95% of target                              -         $  -0-
  at least 95% but less than 96% of target             -         25,000
  at least 96% but less than 97% of target             -         30,000
  at least 97% but less than 98% of target             -         35,000
  at least 98% but less than 99% of target             -         40,000
  at least 99% but less than 100% of target            -         45,000
  at least 100% but less than 101% of target           -         50,000
  at least 101% but less than 102% of target           -         52,500
  at least 102% but less than 103% of target           -         55,000
  at least 103% but less than 104% of target           -         57,500
  at least 104% but less than 105% of target           -         60,000
  at least 105% but less than 106% of target           -         62,500
  at least 106% but less than 107% of target           -         65,000
  at least 107% but less than 108% of target           -         67,500
  at least 108% but less than 109% of target           -         70,000
  at least 109% but less than 110% of target           -         72,500
  at least 110% of target or greater                   -         75,000

                  (ii)  if  the  Company  has  actual  annual   earnings  before
interest,  taxes, depreciation and amortization ("EBITDA") which, expressed as a
percentage of target  annual EBITDA  approved in the budget for that fiscal year
by the Board of Directors,  are at least 90% of such target annual EBITDA,  then
there shall be a bonus as set forth in the following  table.  Bonuses under this
clause (ii) are non-cumulative.



                                       -5-

<PAGE>

  Actual EBITDA Divided by Target EBITDA                         Bonus
  --------------------------------------                         -----
  less than 90% of target                              -         $  -0-
  at least 90% but less than 91% of target             -         25,000
  at least 91% but less than 92% of target             -         27,500
  at least 92% but less than 93% of target             -         30,000
  at least 93% but less than 94% of target             -         32,500
  at least 94% but less than 95% of target             -         35,000
  at least 95% but less than 96% of target             -         37,500
  at least 96% but less than 97% of target             -         40,000
  at least 97% but less than 98% of target             -         42,500
  at least 98% but less than 99% of target             -         45,000
  at least 99% but less than 100% of target            -         47,500
  at least 100% but less than 102% of target           -         50,000
  at least 102% but less than 104% of target           -         52,500
  at least 104% but less than 106% of target           -         55,000
  at least 106% but less than 108% of target           -         57,500
  at least 108% but less than 110% of target           -         60,000
  at least 110% but less than 112% of target           -         62,500
  at least 112% but less than 114% of target           -         65,000
  at least 114% but less than 116% of target           -         67,500
  at least 116% but less than 118% of target           -         70,000
  at least 118% but less than 120% of target           -         72,500
  at least 120% of target or greater                   -         75,000

                  3.2.4  Fiscal  Years 1999,  2000 and 2001  Budgeted  Sales and
Budgeted  EBITDA  Bonuses.  With respect to each of the  Company's  fiscal years
ending October 1999, October 2000 and October 2001:

                  (i) if the Company has actual annual sales which, expressed as
a percentage of target annual sales  approved in the budget for that fiscal year
by the Board of Directors,  are at least 95% of such target  annual sales,  then
there shall be a bonus as set forth in the following  table.  Bonuses under this
clause (i) are non-cumulative.

  Actual Sales Divided by Target Sales                           Bonus
  ------------------------------------                           -----
  less than 95% of target                              -         $  -0-
  at least 95% but less than 96% of target             -         50,000
  at least 96% but less than 97% of target             -         55,000
  at least 97% but less than 98% of target             -         60,000
  at least 98% but less than 99% of target             -         65,000
  at least 99% but less than 100% of target            -         70,000
  at least 100% but less than 101% of target           -         75,000
  at least 101% but less than 102% of target           -         77,500
  at least 102% but less than 103% of target           -         80,000
  at least 103% but less than 104% of target           -         82,500
  at least 104% but less than 105% of target           -         85,000
  at least 105% but less than 106% of target           -         87,500

                                       -6-

<PAGE>



  at least 106% but less than 107% of target           -         90,000
  at least 107% but less than 108% of target           -         92,500
  at least 108% but less than 109% of target           -         95,000
  at least 109% but less than 110% of target           -         97,500
  at least 110% of target or greater                   -         100,000

                  (ii) if the Company has actual annual EBITDA which,  expressed
as a percentage of target  annual EBITDA  approved in the budget for that fiscal
year by the Board of Directors,  are at least 90% of such target annual  EBITDA,
then there shall be a bonus as set forth in the following  table.  Bonuses under
this clause (ii) are non-cumulative.

  Actual EBITDA Divided by Target EBITDA                         Bonus
  --------------------------------------                         -----
  less than 90% of target                              -         $  -0-
  at least 90% but less than 91% of target             -         50,000
  at least 91% but less than 92% of target             -         52,500
  at least 92% but less than 93% of target             -         55,000
  at least 93% but less than 94% of target             -         57,500
  at least 94% but less than 95% of target             -         60,000
  at least 95% but less than 96% of target             -         62,500
  at least 96% but less than 97% of target             -         65,000
  at least 97% but less than 98% of target             -         67,500
  at least 98% but less than 99% of target             -         70,000
  at least 99% but less than 100% of target            -         72,500
  at least 100% but less than 102% of target           -         75,000
  at least 102% but less than 104% of target           -         77,500
  at least 104% but less than 106% of target           -         80,000
  at least 106% but less than 108% of target           -         82,500
  at least 108% but less than 110% of target           -         85,000
  at least 110% but less than 112% of target           -         87,500
  at least 112% but less than 114% of target           -         90,000
  at least 114% but less than 116% of target           -         92,500
  at least 116% but less than 118% of target           -         95,000
  at least 118% but less than 120% of target           -         97,500
  at least 120% of target or greater                   -         100,000

                  3.2.5 Time of Bonus  Payments.  Each bonus required to be paid
to the Executive  under Section 3.2 shall be paid as soon as  practicable  after
the filing with the Securities and Exchange  Commission of the Company's  Annual
Report on Form 10-K or 10-KSB or successor form, as the case may be.

         3.3  Vacation.  The  Executive  shall be entitled to three (3) weeks of
vacation in each 12-month  period during the  Employment  Term. No more than two
(2) weeks may be taken consecutively.

                                       -7-

<PAGE>



         3.4  Executive  Benefit  Plans.  The  Executive  shall be  entitled  to
participate  in all plans or programs  sponsored by the Company for employees in
general,  including  without  limitation,  participation  in any  group  health,
medical reimbursement, or life insurance plans.

         3.5 Expense  Allowance.  The Company shall  reimburse the Executive for
all reasonable and necessary  expenses  incurred by him from time to time in the
performance of his duties  hereunder,  against  receipts  therefor in accordance
with the then effective policies and requirements of the Company.

         3.6 Disability Insurance;  Automobile Allowance. The Company shall have
no  obligation to provide  disability  insurance to the  Executive.  The Company
agrees to provide an allowance of up to $13,000 per year, in the  aggregate,  to
reimburse  the  Executive  for (i) the actual cost of  premiums  incurred by the
Executive for disability insurance obtained by the Executive and (ii) the actual
cost of leasing an automobile  for use by the Executive  during the  Executive's
employment  with the Company.  The  Executive  may  determine in his  reasonable
judgment how to allocate the $13,000 between  disability  insurance premiums and
automobile allowance.

         3.7  Election as a Director.  The Company  will use its best efforts to
cause the  Executive to retain his  position on the Board during the  Employment
Term.  If the  Executive's  employment is  terminated  for any reason,  then the
Executive  will be deemed to have  resigned from the Board of Directors and from
any and all other  positions  with the  Company,  Springs,  or any  affiliate of
either or both of them.

         3.8  Relocation  Allowance.  If, on or before  December 31,  1998,  the
Executive relocates his regular and permanent residence to a location reasonably
acceptable  to the Company,  the Company will provide an allowance of up $15,000
for the actual moving expenses incurred by the Executive in connection with such
relocation.

4.       Protection of Confidential Information; Non-Compete

         4.1      Acknowledgments.  The Executive acknowledges that:

         (a) The  Executive  has  obtained  and,  during his  employment  by the
Company, will obtain secret and confidential information concerning the business
of the Company and its affiliates, including, without limitation, customer lists
and sources of supply,  their needs and  requirements,  the nature and extent of
contracts with them, and related cost, price and sales information.

         (b)  The  Company  and  its  affiliates  will  suffer  substantial  and
irreparable  damage which will be difficult to compute if,  during the period of
his  employment  with the Company or  thereafter,  the Executive  should enter a
competitive  business  or should  divulge  secret and  confidential  information
relating  to the  business  of the  Company  and its  affiliates  heretofore  or
hereafter acquired by him in the course of his employment with the Company.

                                       -8-

<PAGE>



         (c) The  provisions of this  Agreement are reasonable and necessary for
the protection of the business of the Company and its affiliates.

         4.2 Confidentiality. The Executive agrees that he will not at any time,
either during the Employment Term or thereafter,  divulge to any person, firm or
corporation any information  obtained or learned by him during the course of his
employment with the Company, with regard to the operational, financial, business
or other affairs of the Company and its affiliates, and their respective offices
and directors,  including,  without limitation,  trade secrets,  customer lists,
sources of supply, pricing policies, operational methods or technical processes,
except (i) in the course of performing his  authorized  duties  hereunder,  (ii)
with the Company's  express written  consent;  (iii) to the extent that any such
information  is  lawfully  in the  public  domain  other than as a result of the
Executive's breach of any of his obligations  hereunder;  or (iv) where required
to be disclosed by court order,  subpoena or other  government  process.  In the
event that the Executive  shall be required to make any  disclosure  pursuant to
the provisions of clause (iv) of the preceding sentence, the Executive promptly,
but in no event more than 48 hours after learning of such subpoena, court order,
or other government  process,  shall notify the Company, by personal delivery or
by fax,  confirmed by mail,  to the Company and, if the Company so elects and at
the Company's  expense,  the Executive shall: (a) take all reasonably  necessary
steps  requested  by the  Company  to defend  against  the  enforcement  of such
subpoena, court order or other government process, and (b) permit the Company to
intervene and participate with counsel of its choice in any proceeding  relating
to the enforcement thereof.

         4.3 Return of Property.  Upon  termination of his  employment  with the
Company, or at any time the Company may so request,  the Executive will promptly
deliver to Company all memoranda,  notes, records, reports,  manuals,  drawings,
blueprints and other documents (and all copies thereof) relating to the business
of the Company and its affiliates and all property associated  therewith,  which
he may then possess or have under this control.

         4.4. Non-Competition. During the Employment Term and for a period equal
to the time during  which  Executive  receives  severance  payments for benefits
pursuant  to  Section  2 of this  Agreement  or for a period of 12 months in the
event the  Executive is terminated  without  entitlement  to severance  benefits
herein,  the Executive  shall not,  without the prior written  permission of the
Company,  in the United States,  its  territories and  possessions,  directly or
indirectly  , (i) enter into the employ of or render any services to any person,
firm or corporation engaged in any Competitive Business (as defined below); (ii)
engage in any Competitive Business for his own account;  (iii) become associated
with or  interested  in any  Competitive  Business  as an  individual,  partner,
shareholder,  creditor,  director, officer, principal, agent, employee, trustee,
consultant,  advisor or in any other  relationship  or capacity;  (iv) employ or
retain,  or have or cause any other  person or entity to employ or  retain,  any
person who was employed or retained by the Company or its  affiliates  while the
Executive  was  employed by the  Company;  or (v) solicit,  interfere  with,  or
endeavor  to  entice  away  from  the  Company  or its  affiliates  any of their
customers  or sources  of  supply.  However,  nothing  in this  Agreement  shall
preclude the Executive from  investing his personal  assets in the securities of
any Competitive Business if such securities

                                       -9-

<PAGE>



are traded on a national stock exchange or in the over-the-counter market and if
such investment does not result in his  beneficially  owning,  at any time, more
than  4.9%  of  the  publicly-traded   equity  securities  of  such  competitor.
"Competitive  Business" shall mean any business or enterprise which (a) designs,
sells,  manufactures,  markets  and/or  distributes  spring  or  purified  water
products or still  spring or  purified  water  beverages,  or (b) engages in any
other business in which Company or its affiliates is involved at any time during
the 12-month  period  immediately  prior to the  termination of the  Executive's
employment.

         4.5  Enforcement.  If the Executive  commits a breach,  or threatens to
commit a breach,  of any of the  provisions of Section 4, the Company shall have
the  right and  remedy to have the  provisions  of this  Agreement  specifically
enforced by any court having jurisdiction over the matter, it being acknowledged
and agreed by the Executive that the services  being  rendered  hereunder to the
Company are of a special,  unique and extraordinary  character and that any such
breach or  threatened  breach will cause  irreparable  injury to the Company and
that money  damages  will not provide an adequate  remedy to the  Company.  Such
right and remedy  shall be in addition  to, and not in lieu of, any other rights
and remedies available to the Company under law or equity-

         4.6  "Blue  Penciling".  If any  provision  of  Section 4 is held to be
unenforceable because of the scope,  duration or area of its applicability,  the
tribunal  making such  determination  shall have the power to modify such scope,
duration or area, or all of them, and such provision or provisions shall then be
applicable in such modified form.

5.  Representations of Executive.  The Executive  represents and warrants to the
Company  that  the  Executive  is not a  party  to or  bound  by any  agreement,
understanding  or restriction  that would or may be breached by the  Executive's
execution  and full  performance  of this  Agreement.  The  Executive  expressly
undertakes  and  agrees  that  none of his acts or  duties  hereunder  that will
violate any obligations he may have to any prior employer (or will impose on the
Company any  liability to any prior  employer) and that he has complied with all
requirements  of notice  applicable to the  termination of any prior  employment
before he commenced  his  employment  with the Company.  The  Executive  further
represents and warrants that he has delivered to the Company  complete copies of
all employment  agreements,  understanding and restrictions to which he has been
subject at any time during the last five years.

6.       Construction of this Agreement.

         6.1      Choice of Law.  This Agreement is to  be  construed pursuant 
to the laws of Delaware, without regard to the laws affecting choice of law.

         6.2  Invalid  Agreement  Provisions.   Should  any  provision  of  this
Agreement  become legally  unenforceable,  no other  provision of this Agreement
shall be affected,  and this  Agreement  shall  continue as if the Agreement had
been executed absent the unenforceable provision.


                                      -10-

<PAGE>



         6.3 No Other Agreements.  This Agreement  represents the full agreement
between the Company and the Executive  with respect to the subject matter hereof
and the Company and the Executive  have made no agreements,  representations  or
warranties  relating to the  subject  matter of this  Agreement  that re not set
forth herein.  This  Agreement  supersedes the 1994  Agreement,  which is hereby
terminated,  and any and all other agreements,  oral or written, that may define
the  employment  relationship  between  the  Executive  and  the  Company.  This
Agreement  may be modified  only by written  agreement by the  Executive and the
Company and may not be modified by any oral agreement.

         6.4 Notices.  All notices  provided for in this  Agreement  shall be in
writing and shall be deemed to be given when  delivered  personally to the party
to receive the same, when  transmitted by electronic  means or when mailed first
class, postage prepaid by certified mail, return receipt requested, addressed to
the party to receive  the same at the  applicable  addresses  set forth below or
such  other  address as the party to receive  the same shall have  specified  by
written  notice give in the manner  provided  for in this  Section.  All notices
shall  be  deemed  to have  been  given  as of the  date of  personal  delivery,
transmittal or mailing thereof.

                  If to the Executive:  Mr. Timothy Fallon, 411 Sarles Street, 
Bretton Ridge Estates, Mount Kisco, New York  10549, with a copy to:  Kevin F. 
Berry, Esq., Ledgewood Law Firm, P.C., 1521 Locust Street, Philadelphia,
Pennsylvania  19102.

                  If to the Company:  Vermont  Pure  Holdings,  Ltd.,  Route 66,
Catamount  Park,  Randolph  Center,  Vermont 05061,  Attention:  Chairman of the
Board, with a copy to: Dean Hanley,  Esquire,  Foley, Hoag & Eliot LLP, One Post
Office Square, Boston, Massachusetts 02109.

         6.5      Assignment.  This Agreement shall be binding upon and inure to
the benefit of the Company's successors and assigns.

         6.6 Disputes and  Controversies.  The parties hereto agree that in case
of any  dispute,  controversy  or  claim  arising  out of or  relating  to  this
Agreement,  other  than  pursuant  to  Sections  4 and 6  hereof,  the  dispute,
controversy or claim shall be determined by  arbitration in accordance  with the
Commercial Arbitration Rules of the American Arbitration Association.  The place
of the arbitration shall be Boston,  Massachusetts.  Any arbitration award shall
be based upon and accompanied by a written opinion  containing  findings of fact
and  conclusions  of  law.  The  determination  of the  arbitrator(s)  shall  be
conclusive  and binding on the parties  hereto,  and any judgment upon the award
rendered by the arbitrator(s) may be entered in any court having jurisdiction.

307752.5
                                      -11-

<PAGE>


IN WITNESS WHEREOF, the parties have executed this Agreement on October__, 1997.


COMPANY:                                             VERMONT PURE HOLDINGS, LTD.


                                            By:_/S/Frank McDougall______________
                                               Name:Frank McDougall
                                               

SPRINGS:                                             VERMONT PURE SPRINGS, INC.


                                            By:_/S/Frank McDougall______________
                                               Name:Frank McDougall
                                               



EXECUTIVE:                                  By:_/S/_Timothy Fallon______________
                                               TIMOTHY FALLON


307752.5
                                      -12-



                                                                 Execution Copy

                              EMPLOYMENT AGREEMENT

         AGREEMENT,  made as of November 1, 1997,  by and between  VERMONT  PURE
HOLDINGS,  LTD., a Delaware  corporation (the "Company"),  VERMONT PURE SPRINGS,
INC., a Delaware  corporation  that is a wholly owned  subsidiary of the Company
("Springs"), and BRUCE S. MACDONALD (the "Executive").

         WHEREAS, the Executive has been employed by the Company and/or Springs;
and the parties to this Agreement desire that the Company continue to employ the
Executive  and wish to enter  into  this  Agreement  setting  forth the terms of
Executive's  employment by the Company; and the Executive desires to accept such
employment and to enter into this Agreement,

         NOW THEREFORE, it is agreed as follows:

1.       Employment.

         1.1 General. The Company shall employ the Executive (either directly or
by employment  with  Springs),  and the Executive  accepts  employment,  as Vice
President of Finance, Chief Financial Officer and Treasurer of the Company, upon
the terms and conditions  described  herein.  During the  "Employment  Term" (as
defined in Section 2.1 hereof),  the Executive  shall devote all of his business
time, attention and skills to the business and affairs of the Company.

         1.2 Duties. The Executive shall at all times render his services at the
direction of the Board of  Directors  of the Company (the "Board of  Directors")
and its Chief  Executive  Officer and President,  and his duties  generally will
include those required for the day-to-day and long-term  financial reporting and
management, planning, development,  operation and advancement of the business of
the  Company,  Springs  and their  affiliates.  The  Company  may  assign to the
Executive  such other  executive  and  financial  administrative  duties for the
Company or any  affiliate  of the Company as may be  determined  by the Board of
Directors or the Chief Executive Officer, consistent with the Executive's status
as Vice  President  of  Finance,  Chief  Financial  Officer and  Treasurer.  The
Executive  agrees to diligently  use his best efforts to promote and further the
reputation  and good name of the  Company  and  perform  his  services  well and
faithfully.

2.       Term and Termination.
 .
         2.1  Term.  The term of  employment  by the  Company  of the  Executive
pursuant to this  Agreement  shall commence on November 1, 1997 and terminate on
November 1, 2001 (the "Employment  Term"),  subject to the provisions of Section
2.2.

         2.2      Early Termination.  Notwithstanding anything to the contrary 
contained in this Agreement, Executive's employment may be terminated prior to 
the end of the Employment Term only as set forth in this Section.


                                       -1-

<PAGE>



                  2.2.1 Termination Upon Resignation or Death of Executive.  The
Executive's  employment  shall  terminate  upon the  resignation or death of the
Executive.  In case of termination  pursuant to this Section 2.2.1,  the Company
shall pay to the  Executive  (or,  in case of his  death,  to his  estate or his
beneficiary  designated  in writing),  the base salary  earned by the  Executive
pursuant to Section 3, prorated through the date of resignation or death.

                  2.2.2   Termination   Upon   Disability  of   Executive.   The
Executive's  employment  shall  terminate  by  reason of the  disability  of the
Executive. For this purpose,  "disability" shall mean the Executive's inability,
by  reason  of  accident,   illness  or  other  physical  or  mental  disability
(determined  in good  faith by the  Board of  Directors  with  the  advice  of a
qualified  and  independent  physician),  to perform  satisfactorily  the duties
required by his employment  hereunder for any consecutive period of 120 calendar
days.  In case of  termination  pursuant to this Section,  the  Executive  shall
continue  to  receive  his  base  salary  prorated  through  the  time  of  such
termination,  less any amount the Executive receives during such period from any
Company-sponsored or Company-paid source of insurance,  disability  compensation
or government program.

                  2.2.3    Termination Upon Mutual Consent.  The Executive's 
employment may be terminated by the mutual consent of the Company and the 
Executive on such terms as they may agree.

                  2.2.4 Termination For Cause. The Executive's  employment shall
terminate  immediately  on notice to the Executive  upon a good faith finding of
the Board of Directors that the Executive has (i) wilfully or repeatedly  failed
to perform  his  duties in  accordance  with the  provisions  of this  Agreement
following  30 days' prior  written  notice to the  Executive  and failure of the
Executive to cure any  deficiency,  (ii)  committed a breach of any provision of
Section 4 hereof, (iii) misappropriated  assets or perpetrated fraud against the
Company,  (iv) been convicted of a crime which constitutes a felony, or (v) been
engaged in the illegal use of  controlled or habit  forming  substances.  In the
event of  termination  for cause,  the Company  shall pay the Executive his base
salary prorated through the date of termination.

                  2.2.5    Termination by Company Without Cause.  The Company 
may terminate the Executive's employment at any time and for any reason, without
cause, upon written notice to the Executive.

                  In the event of  termination  pursuant to this  Section  2.2.5
during the Company's  fiscal year ending  October 1998, the Company shall pay or
provide to the Executive the following termination benefits: (i) an amount equal
to the sum of 1.5 times the Executive's annual base salary as of the termination
date,  plus  $50,000,  payable  over a period  of 18  months  after  the date of
termination,  in  regular  monthly  installments,  less  income  taxes and other
applicable withholdings,  and (ii) the Executive's "Fringe Benefits" (as defined
below) for a period of 18 months.


                                       -2-

<PAGE>



                  In the event of  termination  pursuant to this  Section  2.2.5
during the Company's fiscal years ending October 1999,  October 2000 and October
2001,  the  Company  shall  pay  or  provide  to  the  Executive  the  following
termination  benefits:  (i) an  amount  equal  to  the  sum  of  1.0  times  the
Executive's annual base salary as of the termination date, plus $50,000, payable
in each  case  over a period of 12  months  after  the date of  termination,  in
regular   monthly   installments,   less  income  taxes  and  other   applicable
withholdings,  and (ii) the Executive's "Fringe Benefits" (as defined below) for
a period of 12 months.

                  2.2.6  Fringe  Benefits.  The  obligation  of the  Company  to
provide "Fringe  Benefits"  following any termination  pursuant to Section 2.2.5
shall mean that the Executive's  participation (including dependent coverage) in
the life and health insurance plans of the Company in effect  immediately  prior
to the termination  shall be continued,  or  substantially  equivalent  benefits
provided, by the Company, at a cost to the Executive no greater than his cost at
the date of such termination, for the relevant period of 18 months or 12 months,
as the case may be.  Notwithstanding  the  foregoing,  if the  Company  shall be
unable to provide for the  continuation  of an insurance  benefit  (such as life
insurance)  because such benefit was  provided  pursuant to an insurance  policy
that does not provide for the  extension  of such  insurance  benefit  following
termination of the employment of the Executive,  then the Executive may purchase
insurance  providing such insurance benefit and, whether or not the Executive so
elects to purchase insurance, the Company's only obligation with respect to such
insurance  benefit shall be to reimburse the Executive for his premium costs, up
to a maximum  aggregate  amount for all policies of  insurance  purchased by the
Executive  pursuant to this  sentence of  $7,000.  If the Company is  obligated
pursuant to the so-called "COBRA" law to offer the Executive the opportunity for
a temporary  extension of health coverage  ("continuation  coverage"),  then the
Executive  shall  elect  continuation  coverage,  and the  premium  cost of such
coverage  shall be borne by the  Company  and the  Executive  as provided in the
first sentence of this Section 2.2.6. Continuation coverage provided pursuant to
COBRA shall  terminate in accordance  with COBRA. To the extent that any benefit
required  to be  provided to the  Executive  by the Company  pursuant to Section
2.2.5  shall  be  provided  to the  Executive  by any  successor  employer,  the
Company's  obligation  to  provide  that  benefit  to  the  Executive  shall  be
correspondingly offset or shall cease, as the case may be. In no event shall the
Company have any obligation to provide  Fringe  Benefits after the expiration of
the relevant period of 18 months or 12 months, as the case may be, following the
date  of  termination.  The  Executive  shall  not be  entitled  to any  expense
allowance,   automobile   allowance  or  relocation   allowance   following  the
termination of his employment for any reason.

                  2.2.7 Change in Control Constitutes Termination Without Cause.
A "Change  of  Control"  (as  defined  in this  Section)  will be deemed to be a
termination of the Executive's employment within the meaning of Section 2.2.5. A
"Change of Control"  shall mean a change in control of the Company  (and not any
person or entity that hereafter  becomes a successor to all or substantially all
of the  business or assets of the Company by reason of a Change of Control)  and
shall be deemed to have taken place if : (i) a third person, including a "group"
as defined in Section 13(d)(3) of the Securities  Exchange Act of 1934,  becomes
the beneficial owner of shares

                                       -3-

<PAGE>



of the capital stock of the Company  having more than 50% of the total number of
votes that may be cast for the election of  directors  of the Company,  (ii) the
sale or other disposition (excluding mortgage or pledge) of all or substantially
all of the  assets  of the  Company,  or (iii)  the  merger  or  other  business
combination of the Company with or into another  corporation or entity  pursuant
to which the Company will not survive or will  survive  only as a subsidiary  of
another  corporation  or entity,  in either  case with the  stockholders  of the
Company prior to the merger or other business  combination holding less than 50%
of the voting shares of the merged or combined  companies or entities after such
merger or other business combination. The rights and obligations created by this
Agreement  with respect to a Change of Control  shall apply only with respect to
the first Change of Control after the date of execution of this  Agreement,  and
not with respect to any subsequent transaction.

                  2.2.8 No Other Termination Benefits. The Executive understands
and agrees that the termination  payments and benefits described in this Section
2  constitute  all of the  payments  and  benefits to which he (or his estate or
beneficiary) will be or become entitled to receive in case of termination of his
employment, and that such payments and benefits are in lieu of any and all other
payments and benefits of every kind or  description to which he may be entitled,
including,  without  limitation,  any right to  receive a bonus  payment  or any
portion thereof.

3.       Compensation.  During the Employment Term, the Company shall pay, in 
full payment for all of the Executive's services rendered hereunder, the 
following compensation:

         3.1 Base  Salary.  The Company  shall pay the  Executive an annual base
salary,  less  income  taxes and other  applicable  withholdings,  of $75,000 in
Company's standard payroll installments.  Commencing November 1, 1997, the Board
of Directors  will review the annual base salary  amount as soon as  practicable
after the end of each  fiscal  year of  Company  to  consider  whether or not it
should be increased.  Such determination  shall be in the sole discretion of the
Board of Directors using such criteria as they deem relevant, including, but not
limited to, the performance of the Company and the Executive.

         3.2  Bonuses.  While the  Executive  is  employed by the  Company,  the
Executive will be eligible to receive the bonuses described in this Section 3.2.
Unless otherwise specified,  all incentive goals set forth in this Section shall
be based upon or  derived  from the  Company's  audited  consolidated  financial
statements prepared in accordance with generally accepted accounting  principles
as reported on by the Company's independent accountants.

                  3.2.1  Fiscal  Year 1997  Sales  Bonus.  With  respect  to the
Company's fiscal year ending October 1997, if the Company has annual sales equal
to or in excess of $15,000,000, then there shall be a bonus of $30,000.

                  3.2.2 Fiscal Years 1998,  1999,  2000 and 2001 Budgeted EBITDA
Bonus.  With respect to the Company's  fiscal year ending October 1998,  October
1999, October 2000 and

                                       -4-

<PAGE>



October 2001: if the Company has actual annual earnings before interest,  taxes,
depreciation and  amortization  ("EBITDA")  which,  expressed as a percentage of
target annual EBITDA approved in the budget for that fiscal year by the Board of
Directors,  are at least 90% of such target annual EBITDA, then there shall be a
bonus as set forth in the following table.  Bonuses under this Section 3.2.2 are
non-cumulative.

  Actual EBITDA Divided by Target EBITDA                         Bonus
  --------------------------------------                         -----
  less than 90% of target                              -         $  -0-
  at least 90% but less than 91% of target             -         25,000
  at least 91% but less than 92% of target             -         27,500
  at least 92% but less than 93% of target             -         30,000
  at least 93% but less than 94% of target             -         32,500
  at least 94% but less than 95% of target             -         35,000
  at least 95% but less than 96% of target             -         37,500
  at least 96% but less than 97% of target             -         40,000
  at least 97% but less than 98% of target             -         42,500
  at least 98% but less than 99% of target             -         45,000
  at least 99% but less than 100% of target            -         47,500
  at least 100% but less than 102% of target           -         50,000
  at least 102% but less than 104% of target           -         52,500
  at least 104% but less than 106% of target           -         55,000
  at least 106% but less than 108% of target           -         57,500
  at least 108% but less than 110% of target           -         60,000
  at least 110% but less than 112% of target           -         62,500
  at least 112% but less than 114% of target           -         65,000
  at least 114% but less than 116% of target           -         67,500
  at least 116% but less than 118% of target           -         70,000
  at least 118% but less than 120% of target           -         72,500
  at least 120% of target or greater                   -         75,000

                  3.2.3 Time of Bonus  Payments.  Each bonus required to be paid
to the Executive  under Section 3.2 shall be paid as soon as  practicable  after
the filing with the Securities and Exchange  Commission of the Company's  Annual
Report on Form 10-K or 10-KSB or successor form, as the case may be.

         3.3  Vacation.  The  Executive  shall be entitled to three (3) weeks of
vacation in each 12-month  period during the  Employment  Term. No more than two
(2) weeks may be taken consecutively.

         3.4  Executive  Benefit  Plans.  The  Executive  shall be  entitled  to
participate  in all plans or programs  sponsored by the Company for employees in
general,  including  without  limitation,  participation  in any  group  health,
medical reimbursement, or life insurance plans.


                                       -5-

<PAGE>



         3.6 Expense  Allowance.  The Company shall  reimburse the Executive for
all reasonable and necessary  expenses  incurred by him from time to time in the
performance of his duties  hereunder,  against  receipts  therefor in accordance
with the then effective policies and requirements of the Company.

         3.7 Disability Insurance;  Automobile Allowance. The Company shall have
no  obligation to provide  disability  insurance to the  Executive.  The Company
agrees to provide an  allowance of up to  $4,000.00  per year to  reimburse  the
Executive  for the  actual  cost  of  premiums  incurred  by the  Executive  for
disability  insurance  obtained by the  Executive.  The Company  shall provide a
vehicle,  equivalent in value to one affordable under an automobile allowance of
$650 per month.

4.       Protection of Confidential Information; Non-Compete

         4.1      Acknowledgments.  The Executive acknowledges that:

         (a) The  Executive  has  obtained  and,  during his  employment  by the
Company, will obtain secret and confidential information concerning the business
of the Company and its affiliates, including, without limitation, customer lists
and sources of supply,  their needs and  requirements,  the nature and extent of
contracts with them, and related cost, price and sales information.

         (b)  The  Company  and  its  affiliates  will  suffer  substantial  and
irreparable  damage which will be difficult to compute if,  during the period of
his  employment  with the Company or  thereafter,  the Executive  should enter a
competitive  business  or should  divulge  secret and  confidential  information
relating  to the  business  of the  Company  and its  affiliates  heretofore  or
hereafter acquired by him in the course of his employment with the Company.

         (c) The  provisions of this  Agreement are reasonable and necessary for
the protection of the business of the Company and its affiliates.

         4.2 Confidentiality. The Executive agrees that he will not at any time,
either during the Employment Term or thereafter,  divulge to any person, firm or
corporation any information  obtained or learned by him during the course of his
employment with the Company, with regard to the operational, financial, business
or other affairs of the Company and its affiliates, and their respective offices
and directors,  including,  without limitation,  trade secrets,  customer lists,
sources of supply, pricing policies, operational methods or technical processes,
except (i) in the course of performing his  authorized  duties  hereunder,  (ii)
with the Company's  express written  consent;  (iii) to the extent that any such
information  is  lawfully  in the  public  domain  other than as a result of the
Executive's breach of any of his obligations  hereunder;  or (iv) where required
to be disclosed by court order,  subpoena or other  government  process.  In the
event that the Executive  shall be required to make any  disclosure  pursuant to
the provisions of clause (iv) of the preceding sentence, the Executive promptly,
but in no event more than 48 hours after learning of such subpoena, court order,
or other government process, shall notify the Company, by personal

                                       -6-

<PAGE>



delivery or by fax,  confirmed  by mail,  to the Company  and, if the Company so
elects  and  at the  Company's  expense,  the  Executive  shall:  (a)  take  all
reasonably  necessary  steps  requested  by the  Company to defend  against  the
enforcement of such subpoena,  court order or other government process,  and (b)
permit the Company to intervene  and  participate  with counsel of its choice in
any proceeding relating to the enforcement thereof.

         4.3 Return of Property.  Upon  termination of his  employment  with the
Company, or at any time the Company may so request,  the Executive will promptly
deliver to Company all memoranda,  notes, records, reports,  manuals,  drawings,
blueprints and other documents (and all copies thereof) relating to the business
of the Company and its affiliates and all property associated  therewith,  which
he may then possess or have under this control.

         4.4. Non-Competition. During the Employment Term and for a period equal
to the time during  which  Executive  receives  severance  payments for benefits
pursuant  to  Section  2 of this  Agreement  or for a period of 12 months in the
event the  Executive is terminated  without  entitlement  to severance  benefits
herein,  the Executive  shall not,  without the prior written  permission of the
Company,  in the United States,  its  territories and  possessions,  directly or
indirectly,  (i) enter into the employ of or render any  services to any person,
firm or corporation engaged in any Competitive Business (as defined below); (ii)
engage in any Competitive Business for his own account;  (iii) become associated
with or  interested  in any  Competitive  Business  as an  individual,  partner,
shareholder,  creditor,  director, officer, principal, agent, employee, trustee,
consultant,  advisor or in any other  relationship  or capacity;  (iv) employ or
retain,  or have or cause any other  person or entity to employ or  retain,  any
person who was employed or retained by the Company or its  affiliates  while the
Executive  was  employed by the  Company;  or (v) solicit,  interfere  with,  or
endeavor  to  entice  away  from  the  Company  or its  affiliates  any of their
customers  or sources  of  supply.  However,  nothing  in this  Agreement  shall
preclude the Executive from  investing his personal  assets in the securities of
any  Competitive  Business  if such  securities  are traded on a national  stock
exchange  or in the  over-the-counter  market  and if such  investment  does not
result  in  his  beneficially  owning,  at  any  time,  more  than  4.9%  of the
publicly-traded  equity  securities of such competitor.  "Competitive  Business"
shall mean any business or enterprise  which (a) designs,  sells,  manufactures,
markets and/or  distributes spring or purified water products or still spring or
purified water beverages,  or (b) engages in any other business in which Company
or its affiliates is involved at any time during the 12-month period immediately
prior to the termination of the Executive's employment.

         4.5  Enforcement.  If the Executive  commits a breach,  or threatens to
commit a breach,  of any of the  provisions of Section 4, the Company shall have
the  right and  remedy to have the  provisions  of this  Agreement  specifically
enforced by any court having jurisdiction over the matter, it being acknowledged
and agreed by the Executive that the services  being  rendered  hereunder to the
Company are of a special,  unique and extraordinary  character and that any such
breach or  threatened  breach will cause  irreparable  injury to the Company and
that money  damages  will not provide an adequate  remedy to the  Company.  Such
right and remedy  shall be in addition  to, and not in lieu of, any other rights
and remedies available to the Company under law or equity-

                                       -7-

<PAGE>



         4.6  "Blue  Penciling".  If any  provision  of  Section 4 is held to be
unenforceable because of the scope,  duration or area of its applicability,  the
tribunal  making such  determination  shall have the power to modify such scope,
duration or area, or all of them, and such provision or provisions shall then be
applicable in such modified form.

5.  Representations of Executive.  The Executive  represents and warrants to the
Company  that  the  Executive  is not a  party  to or  bound  by any  agreement,
understanding  or restriction  that would or may be breached by the  Executive's
execution  and full  performance  of this  Agreement.  The  Executive  expressly
undertakes  and  agrees  that  none of his acts or  duties  hereunder  that will
violate any obligations he may have to any prior employer (or will impose on the
Company any  liability to any prior  employer) and that he has complied with all
requirements  of notice  applicable to the  termination of any prior  employment
before he commenced  his  employment  with the Company.  The  Executive  further
represents and warrants that he has delivered to the Company  complete copies of
all employment  agreements,  understanding and restrictions to which he has been
subject at any time during the last five years.

6.       Construction of this Agreement.

         6.1      Choice of Law.  This Agreement is to  be  construed pursuant 
to the laws of Delaware, without regard to the laws affecting choice of law.

         6.2  Invalid  Agreement  Provisions.   Should  any  provision  of  this
Agreement  become legally  unenforceable,  no other  provision of this Agreement
shall be affected,  and this  Agreement  shall  continue as if the Agreement had
been executed absent the unenforceable provision.

         6.3 No Other Agreements.  This Agreement  represents the full agreement
between the Company and the Executive  with respect to the subject matter hereof
and the Company and the Executive  have made no agreements,  representations  or
warranties  relating to the  subject  matter of this  Agreement  that re not set
forth herein.  This  Agreement  supersedes the 1994  Agreement,  which is hereby
terminated,  and any and all other agreements,  oral or written, that may define
the  employment  relationship  between  the  Executive  and  the  Company.  This
Agreement  may be modified  only by written  agreement by the  Executive and the
Company and may not be modified by any oral agreement.

         6.4 Notices.  All notices  provided for in this  Agreement  shall be in
writing and shall be deemed to be given when  delivered  personally to the party
to receive the same, when  transmitted by electronic  means or when mailed first
class, postage prepaid by certified mail, return receipt requested, addressed to
the party to receive  the same at the  applicable  addresses  set forth below or
such  other  address as the party to receive  the same shall have  specified  by
written  notice give in the manner  provided  for in this  Section.  All notices
shall  be  deemed  to have  been  given  as of the  date of  personal  delivery,
transmittal or mailing thereof.


                                       -8-

<PAGE>



                  If to the Executive: Mr. Bruce S. MacDonald, RR #1, Box 141-5,
Warren, Vermont.

                  If to the Company:  Vermont  Pure  Holdings,  Ltd.,  Route 66,
Catamount Park, Randolph Center,  Vermont 05061,  Attention:  President,  with a
copy to: Dean Hanley,  Esquire, Foley, Hoag & Eliot LLP, One Post Office Square,
Boston, Massachusetts 02109.

         6.5      Assignment.  This Agreement shall be binding upon and inure to
the benefit of the Company's successors and assigns.

         6.6 Disputes and  Controversies.  The parties hereto agree that in case
of any  dispute,  controversy  or  claim  arising  out of or  relating  to  this
Agreement,  other  than  pursuant  to  Sections  4 and 6  hereof,  the  dispute,
controversy or claim shall be determined by  arbitration in accordance  with the
Commercial Arbit


         IN WITNESS WHEREOF, the parties have executed this Agreement on 
November 1, 1997.

COMPANY:                                          VERMONT PURE HOLDINGS, LTD.

                                                  By:_/S/Timothy Fallon_________
                                                     Name:Timothy G. Fallon
                                                     Title:President

SPRINGS:                                          VERMONT PURE SPRINGS, INC.

                                                  By:_/S/Timothy Fallon_________
                                                     Name:Timothy G. Fallon
                                                     Title:President

EXECUTIVE:                                        By:_/S/Bruce MacDonald________
                                                     Name:Bruce S. MacDonald
                                                     



                              TERMINATION AGREEMENT


         This Termination Agreement is made as of December 12, 1997. The parties
refer to that certain  Consulting  Agreement  dated as of October 1, 1993 by and
between Condor Ventures, Inc.("Condor") and a party defined as the "Company" and
variously  designated as "Vermont Pure  Holdings,  Inc." in the recitals to said
Agreement,  as  "Vermont  Pure  Holdings,  Ltd." in Section 14  thereof,  and as
"Vermont Pure  Springs,  Inc." on the  signature  line thereof (said  Consulting
Agreement, together with the letter from Timothy Fallon to Condor dated June 22,
1995  (the  "1995  Letter")  and any and all  other  amendments  thereto,  being
hereinafter referred to as the "Consulting Agreement").

         The  parties  to the  Consulting  Agreement  desire  to  terminate  the
Consulting  Agreement  and,  accordingly,  the  parties are  entering  into this
Termination  Agreement  as of the date first  above  written.  This  Termination
Agreement may be executed and delivered by facsimile  counterpart copies sent by
telecopier to each party.

         1. Condor  acknowledges  and agrees that the proper  designation of the
"Company" in the Consulting  Agreement is and at all times has been Vermont Pure
Holdings,  Ltd.  ("Holdings"),  and that there is no company affiliated with the
Vermont Pure entities known as "Vermont Pure Holdings,  Inc." However,  in order
to eliminate  any  uncertainty,  Vermont Pure  Springs,  Inc.  ("Springs"),  the
wholly-owned subsidiary of Holdings, has also agreed to execute this Agreement.

         2. Except as set forth in Section 4 of this Agreement, in consideration
of the payment to Condor on or before  December  31, 1997 by either  Holdings or
Springs of $41,905.00 (the "Final Payment"), Condor agrees that neither Holdings
nor Springs shall have any further  obligations  to Condor under the  Consulting
Agreement,  of any type or nature,  and  Holdings  and  Springs  each agree that
Condor  shall not have any  further  obligations  to  either  of them  under the
Consulting Agreement, of any type or nature.

         3.       The Final Payment consists of $41,667.00 as a termination 
payment and $238.00 in billed but unpaid disbursements.  The Final Payment shall
be remitted by wire transfer as follows:

                  For the account of:                Condor Ventures, Inc.
                  Account Number:                    93607-15158
                  Bank:                              Fleet Bank
                                                     14 High Ridge Road
                                                     Stamford, CT 06905
                  ABA Number:                        011900571
                  Attention of:                      Paula Pyzik
                  Telephone:                         203-964-4833

307580.3
                                       -1-

<PAGE>



         4.       The parties agree that upon receipt of the Final Payment the 
Consulting Agreement shall thereupon be terminated, except as follows:

                  (a) Section 3.B., including without limitation  paragraphs (i)
         through (vi)  thereof,  with respect to a stock option for the purchase
         of 125,000 shares of the capital stock of Holdings at an exercise price
         per share of $2.25 (the  "Option") and with respect to certain  related
         matters, shall survive and remain in full force and effect;

                  (b)  Section  3.D.,  with  respect  to  the  reimbursement  of
         out-of-pocket expenses incurred by Condor, shall survive, but only with
         respect to reasonable  and necessary  out-of-pocket  expenses  properly
         incurred by Condor  through  December 31, 1997 and  actually  billed to
         Holdings by January 31, 1998;

                  (c) Sections 6 and 7, with respect to Condor's  obligations to
         maintain the confidentiality of certain information,  to return certain
         materials to Holdings, and not to assert certain rights, shall survive;
         and

                  (d)      Sections 8 through 15 shall survive in connection 
         with the Option, except that

                           (x) Section 14 is amended to provide  that notices to
                  the Company shall be sent to Vermont Pure Holdings, Ltd., P.O.
                  Box C, Route 66, Catamount Industrial Park, Randolph,  Vermont
                  05060,  attention:  President;  with a copy to Dean F. Hanley,
                  Esq, Foley, Hoag & Eliot LLP, One Post Office Square,  Boston,
                  Massachusetts  02109,  and  further  amended to  provide  that
                  notices sent otherwise  than by registered or certified  mail,
                  return receipt requested,  shall also be effective if actually
                  received; and

                           (y) Section 15 is amended to provide  that the Option
                  shall  be  construed  and  enforced  in  accordance  with  the
                  internal laws of the State of Delaware,  without giving effect
                  to conflicts of law.

         5.       Condor shall return to Holdings all of the materials it is 
required to return to Holdings pursuant to Section 6.B. of the Consulting 
Agreement on or before January 16, 1998.




                        [The rest of this page is blank.]

307580.3
                                       -2-

<PAGE>


         IN WITNESS WHEREOF,  this  Termination  Agreement is executed as of the
date first above written.

CONDOR VENTURES, INC.                       VERMONT PURE HOLDINGS, LTD.



By_/S/Adnan Durrani_____________            By_/S/Timothy Fallon________________
   Adnan  A. Durrani, President               Timothy G. Fallon


                                             VERMONT PURE SPRINGS, INC.



                                             By_/S/Timothy Fallon_______________
                                               Timothy G. Fallon





307580.3
                                       -3-




                                   EXHIBIT 22

                           VERMONT PURE HOLDINGS, LTD.

                                  SUBSIDIARIES


                                                              State of
Name                                                        Incorporation
  
                                                              
Vermont Pure Springs, Inc                                     Delaware
A.M. Fridays, Inc.                                          New Hampshire
Excelsior Springs Water Co., Inc.                             New York


                                       29

<PAGE>


                                  EXHIBIT 23.1

                          INDEPENDENT AUDITORS' CONSENT


To the Board of Directors and Stockholders
  of Vermont Pure Holdings, Ltd.
Randolph, Vermont


We consent to the  incorporation  by reference  in  Registration  Statement  No.
33-95908  on Form S-8 of  Vermont  Pure  Holdings,  Ltd.  of our  report,  dated
December 17, 1997, appearing in the Annual Report on Form 10-KSB of Vermont Pure
Holdings, Ltd. for the year ended October 25, 1997.

/S/Feldman Radin & Co., P.C.
FELDMAN RADIN & CO., P.C.
Certified Public Accountants
New York, New York
January 23, 1998


284187.5
                                       30




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<NAME>                       VERMONT PURE HOLDINGS INC. 
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