<TABLE> <S> <C>
<ARTICLE> 5
<CIK> 0000885040
<NAME> VERMONT PURE HOLDINGS, LTD.
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<CURRENCY> U.S. DOLLARS
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> OCT-31-2000
<PERIOD-START> NOV-01-1999
<PERIOD-END> JUL-31-2000
<EXCHANGE-RATE> 1
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<ALLOWANCES> 494,094
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0
0
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<CGS> 10,219,169
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