BUCKLE INC
10-K, 1997-05-01
FAMILY CLOTHING STORES
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<PAGE>   1
                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C.  20549

                                  FORM 10-K

               ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                     THE SECURITIES EXCHANGE ACT OF 1934

                  For the fiscal year ended February 1, 1997

                      Commission File Number:  000-20132

                               THE BUCKLE, INC.
            (Exact name of Registrant as specified in its charter)


<TABLE>
<S><C>
             Nebraska                                      47-0366193
       (State or other jurisdiction           (I.R.S. Employer Identification No.)
    of incorporation or organization)

2407 West 24th Street, Kearney, Nebraska               68847                           (308) 236-8491 
(Address of principal executive offices)            (Zip Code)                (Registrant's telephone number)

          Securities registered pursuant to Section 12(b) of the Act:
                                                                              Name of each Exchange
                 Title of each Class                                           on which registered
                      None                                                             None
</TABLE>

          Securities registered pursuant to Section 12(g) of the Act:
                         Common Stock, $.05 par value
                               (Title of Class)

(Former name, former address and former fiscal year if changed since last
report)

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days.
Yes   (  X  ).   No   (   ).

Indicate if the disclosure of delinquent filers pursuant to Item 405 of
Regulation S-K is not contained herein, and will not be contained, to the best
of the Registrant's knowledge, in a definitive proxy or information statement
incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K (  ).

The aggregate market value (based on the closing price on the NASDAQ) of the
Common Stock of the Registrant held by non-affiliates of the Registrant was
$60,949,530.00 on April 14, 1997.  For purposes of this response, executive
officers and directors are deemed to be the affiliates of the Registrant and
the holdings by non-affiliates was computed as 2,138,580 shares.

The number of shares outstanding of the Registrant's Common Stock, as of April
14, 1997 was 6,983,581 shares of Common Stock.

                      DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Proxy Statement for Registrant's 1997 Annual Meeting of
Shareholders to be held June 2, 1997 are incorporated by reference in Part III.


<PAGE>   2

                               THE BUCKLE, INC.

                                  FORM 10-K
                               FEBRUARY 1, 1997

                              TABLE OF CONTENTS

                                                                     PAGE
                                                                     ----
                                    PART I


<TABLE>
      <S>                                                              <C>
      Item 1.  Business                                                3

      Item 2.  Properties                                              10

      Item 3.  Legal Proceedings                                       11

      Item 4.  Submission of Matters to a Vote of Security Holders     11


                                   Part II

      Item 5.  Market for Registrant's Common Equity and Related       11
                       Shareholder Matters

      Item 6.  Selected Financial Data                                 11

      Item 7.  Management's Discussion and Analysis of Financial       12
                       Condition and Results of Operations

      Item 8.  Financial Statements and Supplementary Data             12

      Item 9.  Changes In and Disagreements With Accountants on        12
                       Accounting and Financial Disclosure


                                   PART III

      Item 10.  Directors and Executive Officers of the Registrant     12

      Item 11.  Executive Compensation                                 12

      Item 12.  Security Ownership of Certain Beneficial Owners and    12
                       Management

      Item 13.  Certain Relationships and Related Transactions         12


                                   PART IV

      Item 14.  Exhibits, Financial Statements, Schedules and Reports  13
                       on Form 8-K
</TABLE>


<PAGE>   3



                                    PART I

ITEM 1 - BUSINESS

        The Buckle, Inc. (the "Company") is a retailer of medium to better      
priced casual apparel for fashion conscious young men and women.  As of
February 1, 1997, the Company operated 181 retail stores in 22 states
throughout the central United States under the names "Brass Buckle" and "The
Buckle."  The Company markets a wide selection of mostly brand name casual
apparel, including denims, other casual bottoms, tops, sportswear, outerwear,
accessories, and shoes.  The Company emphasizes personalized attention to its
customers and provides individual customer services such as free alterations,
free gift wrapping, easy layaways and a frequent shopper program.  Most stores
are located in regional, high-traffic shopping malls, and this is the Company's
strategy for future expansion.  All of the Company's central office functions,
including purchasing, pricing, advertising and distribution, are controlled
from its headquarters and distribution center in Kearney, Nebraska.

        Incorporated in Nebraska in 1948, the Company commenced business under  
the  name Mills Clothing, Inc., a conventional men's clothing store with only
one location.  In 1967, a second store, under the trade name Brass Buckle, was
purchased.   In the early 1970s, the store image changed to that of a jeans
store, with a wide selection of denims and shirts.   The first branch store was
opened in Columbus, Nebraska, in 1976.  In 1977, the Company began selling
young women's apparel as well, and opened its first mall store.  The Company
has experienced significant growth over the past ten years, growing from 38
stores at the start of 1987 to 181 stores by the close of 1996.  The Company
changed its corporate name to The Buckle, Inc. on April 23, 1991.  All
references herein to fiscal 1996 refer to the 52-week period ended February 1,
1997.  Fiscal 1995 and fiscal 1994 refer to the 53 and 52-week periods ended
February 3, 1996 and January 28, 1995, respectively.

        The company's principal executive offices and distribution center are   
located at 2407 West 24th Street, Kearney, Nebraska 68847.  The Company's
telephone number is (308) 236-8491.

Marketing and Merchandising

        The Company's marketing and merchandising strategy is to offer  
customers a wide selection of key brand name merchandise while also providing a
broad range of services designed to create customer loyalty.  The Company
provides a unique specialty apparel store with merchandise designed to appeal
to the fashion conscious 12 to 24 year old.  The merchandise mix includes
denims, casual bottoms, tops, sweaters, dresses, outerwear, accessories, and
shoes.  Denim is a significant contributor to total sales (over 31% of fiscal
1996 net sales) and is a key to the Company's merchandising concept.  The
Company believes it attracts customers with a selection of brands and a wide
variety of fits, finishes and styles in denim.  Shirts and tops are also a
significant contributor to the total sales (over 34% of fiscal 1996 net sales).
The Company strives to provide a continually changing selection of the latest
casual fashions.

        The percentage of net sales over the past three fiscal years of the     
Company's major product lines are set forth in the following table.


<TABLE>
<CAPTION>
                                                                                             Percentage of Net Sales
                                                                                              ----------------------
Merchandise                                                                            Fiscal        Fiscal        Fiscal
Group                                                                                   1996          1995          1994
- -----                                                                                   ----          ----          ----
<S>                                                                                   <C>          <C>           <C>
Denims . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       31.6%         32.6%         31.7%
Slacks/Casual Bottoms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         3.4          1.7           1.7
Tops (including sweaters)  . . . . . . . . . . . . . . . . . . . . . . . . . . .        34.6         37.3          39.9
Sportswear/Fashion Clothes (including dresses) . . . . . . . . . . . . . . . . .        10.6         14.8          16.6
Outerwear  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         2.4          2.1           2.1
Accessories  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         4.7          4.9           3.5
Shoes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        12.6          6.0           3.0
Other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .          .1           .6           1.5
                                                                                       -----         ----          ----
                    Total. . . . . . . . . . . . . . . . . . . . . . . . . . . .       100.0%       100.0%        100.0%
                                                                                       ======       ======        ======

</TABLE>

<PAGE>   4

        Brand name merchandise constitutes over 80% of the Company's sales      
volume.  The balance is comprised of private label merchandise that is
manufactured to the Company's specifications.  The Company's merchandisers
continually work with manufacturers and vendors to produce brand name
merchandise that is unique in color and style compared to the merchandise sold
in other stores.  While the brands offered by the Company change to meet
current customer preferences, the Company currently offers brands such as Lucky
Brand Dungarees, Dr. Martens, Mossimo, Calvin Klein, Levi's, Silver, and Tommy
Jeans.  The Company believes brand name merchandise will continue to constitute
the substantial majority of sales, although the percentage of private label
merchandise sold has increased over the past several years.

        Management believes the Company provides a unique store setting by      
maintaining a high level of customer service, and by offering a wide selection
of fashionable, quality merchandise at good values.  The Company believes that
it is essential to create an enjoyable shopping atmosphere and to provide
highly motivated employees who give personal attention to customers.  Each
salesperson is educated to help create a complete look for the customer by
showing merchandise as coordinating outfits. The Company also offers
specialized services such as free alterations, free gift wrapping, layaways, a
special order system which allows stores to obtain specifically requested
merchandise from other Company stores, a frequent shopper card, and The Buckle
private label credit card.  Customers are encouraged to use the Company's
layaway plan, which allows customers to make a partial payment on merchandise
which is then held by the store until the balance is paid.  For the past three
fiscal years an average of approximately 7% of net sales have been made on a
layaway basis.

        Merchandising and pricing decisions are made centrally; however, the    
Company's distribution system allows for variation in the mix of merchandise
distributed to each store so that individual store inventories can be tailored
to reflect differences in customer buying patterns at various locations.   In
addition, to assure a continually fresh, new look in its stores, the Company
ships new merchandise daily to most stores, including varying styles and colors
that differ from prior merchandise.  The Company also has a transfer program
which shifts specific merchandise to locations where it is selling better. 
This distribution and transfer system helps to maintain customer satisfaction
by providing in stock popular items and reducing the need to mark down
slow-moving merchandise at a particular location.  The Company believes that
the reduced markdowns justify the incremental costs of distribution associated
with the transfer system.  The Company does not hold storewide off-price sales
at anytime.

        In 1990, the store layout and decor were completely redesigned to       
provide an appealing and contemporary appearance.  At that time, the Company
began operating all new and fully remodeled stores with this design.  The
design presents a contemporary atmosphere in which the store's architectural
elements, including feature display walls, provide a backdrop, creating a
stronger visual presentation for the customer.  Special care is taken to
provide an environment comfortable for all customers.  The interior is well
lighted to provide true, bright color rendition of the merchandise, and many
fixtures are movable to allow for highlighting specific garments within the
display walls.  Finish materials are selected to provide a high quality look
and easy maintenance. All stores opened and fully remodeled since June 1990
(176 stores as of March 10, 1997) have the new format and do business as "The
Buckle."

        In 1996, the Company contracted with a national design firm to again    
review the store design and assist in development of an updated unique look. 
The first store with the new design was opened February 26, 1997 in The
Wolfchase Galleria in Memphis, TN.  The Company plans to use this design for
all new stores and will update existing stores only if there is a normally
scheduled remodel. 

ADVERTISING AND PROMOTION

        In fiscal 1996, The Company spent $2.8 million (net co-op       
reimbursements) or 1.34% of net sales on advertising and in-store point of sale
materials.   In the past, radio and direct mail have been the primary sources
of advertising for The Company.  In 1996 and moving forward, there will be less
emphasis on direct mail coupons and more focus on in-store visual enhancements,
special events and image advertising.  On-screen theatre advertising is being
added to the media mix in select markets as an image builder for The Company.
Radio advertising will continue to be a media source used to support special
events in approximately 80% of The Company's markets.

        In 1996, The Company  published a corporate web site at www.buckle.com.
The Internet provides an information source for investors, customers and
employees. The Company will continue offering the frequent shopper program (The
Buckle Primo Card), a program designed to build customer loyalty. In-store
seasonal sign kits and promotional signage is used to enhance merchandising
presentations, the stores' image and special events at point of sale.

<PAGE>   5


STORE OPERATIONS

The Company has two Vice Presidents of Sales, two regional managers, eight
district managers, and 34 area managers.  All district and area managers also
serve as manager of their home base store.  Each store has one manager, one or
two assistant managers, one to three additional full-time salespeople and up to
20 part-time salespeople.  Most stores have peak levels of staff during the
back-to-school and Christmas seasons.  Almost every location also employs a
seamstress.

     The Company places great importance on recruiting and training quality
personnel.  The Company recruits interns and management trainees on college
campuses and focuses on building its management organization from within. Sales
training of new employees is performed at the store level by store managers.
Salespeople displaying particular talent generally are assigned to stores
operated by district managers for training as a store manager.  A majority of
the Company's store managers and most of its middle and upper level management
are former salespeople, including the President of the Company, Dennis Nelson,
and its Chairman, Dan Hirschfeld.

     Store managers receive compensation in the form of a base salary and
incentive bonuses. District and area managers also receive added incentives
based upon the sales performance of stores in their district/area.

     The Company has established a comprehensive program stressing the
prevention and control of shrinkage losses.  Steps taken to reduce shrinkage
include monitoring cash refunds, voids, inappropriate discounts, employee sales
and returns-to-vendor, as well as the installation of electronic article
surveillance systems in more than 85% of the Company's stores.  As a result, the
Company achieved a shrinkage rate of  0.7% of net sales for fiscal 1996, 0.6%
for fiscal 1995 and 0.5% for fiscal 1994.

     The average store is approximately 4,600 square feet (of which the Company
estimates an average of approximately 85% is selling space), and stores range in
size from 2,450 square feet to 7,300 square feet.

PURCHASING AND DISTRIBUTION

     The Company has a very experienced buying team.  The buying team, which
includes the President, Vice President of Men's Merchandising, in addition to
the men's and women's merchandisers, has 5 members who have between 13 and 27
years with the company.  The experience and leadership within the buying team
contributes significantly to the company's success by enabling the buying team
to react quickly to changes in fashion and by providing extensive knowledge of
sources for branded and private label goods.

     The Company purchases products from manufacturers within the United States
and from some foreign manufacturers.  The Company's merchandising team monitors
U.S. fashion centers (in New York and on the West Coast) and shops high fashion
stores to adapt new ideas to The Buckle.  The Company continually monitors
fabric selection, quality and delivery schedules.  The Company has not
experienced any material difficulties with merchandise manufactured in foreign
countries.  The Company does not have long-term or exclusive contracts with any
brand name manufacturer or supplier.  The Company does have an exclusive
agreement with an agent in Hong Kong for the manufacture of The Buckle, Inc.'s
private label merchandise.  This agreement was entered into as of November 28,
1994, for orders placed subsequent to this date.  Management believes that as
the Company has grown it has been able to obtain better purchasing terms.

     In fiscal 1996, Lucky Brand Dungarees and AirWair USA (Dr. Martens) made up
16.9% and 13.3%, respectively, of the Company's net sales.  No other vendor
accounted for more than 10% of the Company's sales.  Current significant vendors
include Lucky Brand Dungarees, Dr. Martens, Mossimo, Calvin Klein, Levi's,
Silver, and Tommy Jeans.  The Company continually strives to offer brands that
are currently popular with its customers, and therefore the Company's suppliers
and purchases from specific vendors may vary significantly from year to year.

     The Buckle stores generally carry the same merchandise, with quantity and
seasonal variations based upon historical sales data, climate and perceived
local customer interest.  The Company uses a centralized receiving and
distribution center located within the corporate headquarters building in
Kearney, NE.  Merchandise is received daily in Kearney, tagged with bar coded
tickets, sorted, and packaged for distribution to individual stores via United
Parcel Service.  The Company's goal is to ship the majority of its merchandise
out to the stores within one business day of 

<PAGE>   6

receipt.  This system allows stores to receive new merchandise almost every day,
providing customers with a good reason to shop often and helping create
excitement within each store. During fiscal 1995, the Company began to
direct-ship to its Buckle stores merchandise from Levi Strauss and Company.

     Management believes its distribution system can service up to 220 stores in
the current facilities.  The Company is currently working on plans for expansion
of its current corporate headquarters and distribution center, with a newly
designed distribution system that would allow for expansion to handle up to 650
stores.  The Company has developed an effective computerized system for tracking
merchandise from the time it is checked in at the Company's distribution center
until it arrives at the stores and is sold to a customer. The system's function
is to insure that store shipments are delivered accurately and promptly, to
account for inventory, and to assist in allocating merchandise among stores.
Management can track on a daily basis which merchandise is selling at specific
locations and directs transfers of merchandise from one store to another as
necessary.  This allows stores to carry a reduced inventory while at the same
time satisfying customer demands.

     In order to reduce interstore shipping costs and to provide more timely
restocking of in-season merchandise, the Company has increased its focus on
warehousing a portion of initial shipments.  Sales reports are then used to
replenish on a basis of one to three times each week, those stores that are
experiencing the greatest success selling specific styles, colors, and sizes of
merchandise.  This system is also designed to prevent a crowded, cluttered look
in the stores at the beginning of a season.

STORE LOCATIONS AND EXPANSION STRATEGIES

     As of March 20, 1997 the Company operated 185 stores in 23 states,
including 4 stores opened in 1997.  The existing stores are in 8 downtown
locations, 9 strip centers and 168 shopping malls.  The Company anticipates
opening approximately 13 additional new stores in fiscal 1997.  All new stores
for 1997 will be located in higher traffic shopping malls.  The following table
lists the location of  existing stores as of March 20, 1997.

                               Location of Stores
                               ------------------
                           State                Number of Stores
                           -----                ----------------    
                      Arkansas                         5
                      Colorado                         9
                      Idaho                            3
                      Illinois                        11
                      Indiana                         12
                      Iowa                            20
                      Kansas                          15
                      Kentucky                         4
                      Michigan                        13
                      Minnesota                        7
                      Mississippi                      1
                      Missouri                        11
                      Montana                          4
                      Nebraska                        15
                      New Mexico                       3
                      North Dakota                     3
                      Ohio                             8
                      Oklahoma                        13
                      South Dakota                     3
                      Texas                           12
                      Tennessee                        2
                      Wyoming                          1
                      Wisconsin                       10
                                                     ---   
                      Total                          185
                                                     ===   


<PAGE>   7

     The Buckle has grown significantly over the past ten years, with the number
of stores increasing from 39 at the beginning of 1987 to 181 at the end of 1996.
The Company's plan is to continue expansion by developing the geographic region
it currently serves and by expanding into contiguous markets.  The Company
intends to open new stores only when management believes there is a reasonable
expectation of satisfactory results.

     The following table sets forth information regarding store openings and
closing since the beginning of fiscal 1987 to the end of fiscal 1996:



                        Total Number of Stores Per Year

      Fiscal         Open at start       Opened in
       Year             of year         Current Year         Total
    -----------------------------------------------------------------
     1987                 39                6                  45
     1988                 45               11                  56
     1989                 56               10                  66
     1990                 66                6                  71
     1991                 71               15                  86
     1992                 86               18                 104
     1993                104               27                 131
     1994                131               16                 147
     1995                147               17                 164
     1996                164               17                 181

     The Company's criteria used when considering a particular location for
     expansion include:

     1.  Market area, including proximity to existing markets to capitalize on 
         name recognition;
     2.  Trade area population (number, average age, and college population);
     3.  Economic vitality of market area;
     4.  Mall location, anchor tenants, tenant mix, average sales per square 
         foot;
     5.  Available location within a mall, square footage and storefront width, 
         and facility of using the current store design;
     6.  Availability of suitable management personnel for the market;
     7.  Cost of rent, including minimum rent, common area and extra charges;
     8.  Estimated construction costs, including landlord charge backs and 
         tenant allowances.

     In fiscal 1990, expansion was suspended for the first two quarters of the
year as management developed and refined the store design to give the stores a
more contemporary look and permitting better presentation of merchandise in
coordinated outfits.

     In 1996, The Buckle began development of an updated store design.  This
design will be used on the new stores beginning in fiscal 1997, and on any
regularly scheduled remodels or relocations.  The Company does not plan to
remodel all existing stores with the new design at this time.

     The Company generally seeks sites of 4,000 to 5,000 square feet for its
stores. The projected cost of opening a store with the new design is
approximately $445,000, including construction costs of approximately $325,000
(which is prior to any construction allowance received) and inventory costs of
approximately $120,000.

     The Company anticipates opening approximately 17 new stores during fiscal
1997 and completing the remodeling of approximately four existing stores.
Remodels range from partial to full, with construction costs for a full remodel
being nearly the same as for a new store.  Of the four stores scheduled for
remodeling during fiscal 1997, it is estimated that each will receive full
remodeling.  The Company has budgeted a total of $13.0 million (before estimated
construction allowances from landlords of $1.5 million) for new store
construction, remodeling, technology upgrades and construction at the corporate
headquarters during fiscal 1997.

     The Company plans to expand in 1997 by opening stores in four new states as
well as openings in existing markets.  New store openings are generally
scheduled to coincide with the increased customer traffic of the Easter,
back-to-school or Christmas holiday shopping seasons.

<PAGE>   8


     The Company believes that, given the time required for training personnel,
staffing a store and developing adequate district and regional managers, its
current management infrastructure is sufficient to support its currently planned
rate of growth.

     The Company's ability to expand in the future will depend, in part, on
general business conditions and the ability to find suitable malls with
acceptable sites on satisfactory terms and the availability of internal or
external financing sources.  There can be no assurance that the Company's
expansion plans will be fulfilled in whole or in part, or that leases under
negotiation for planned new sites will be obtained on terms favorable to the
Company.

MANAGEMENT INFORMATION SYSTEMS

     The Company's management information systems (MIS) and electronic data
processing systems (EDP) consist of a full range of retail, financial and
merchandising systems, including purchasing, inventory distribution and control,
sales reporting, accounts payable, and merchandise management.

     The system includes Fujitsu Atrium 9000 point-of-sale (POS) registers
equipped with bar code readers in each store.  These registers are polled
nightly by the central computer (IBM AS/400) using a virtual private network for
collection of comprehensive data, including complete item-level sales
information, employee time clocking, merchandise transfers and receipts, special
orders, supply orders and returns-to-vendor. In conjunction with the nightly
polling, the central computer sends the cash registers messages from various
departments at the Company headquarters and price changes for the price lookup
(PLU) file maintained within the POS registers.

     Each weekday morning, the Company initiates an electronic "sweep" of the
individual store bank accounts to the Company's primary concentration account.
This allows the Company to meet its obligations with a minimum of borrowing and
to invest excess cash on a timely basis.

     Management monitors the performance of each its stores on a continual
basis. Daily information is used to evaluate inventory, determine markdowns,
analyze profitability and assist management in the scheduling and compensation
of employees. Additionally, reports are generated verifying daily bank deposit
information against recorded sales, identifying transactions rung at prices that
differ from the PLU file, and listing selected "exception" transactions (e.g.
refunds, cash paid-outs, discounts). These reports are used to help assure
consistency among the stores and to help prevent losses due to error or
dishonesty.

     The PLU system allows management to control merchandise pricing centrally,
permitting faster and more accurate processing of sales at the store and the
monitoring of specific inventory items to confirm that centralized pricing
decisions are carried out in each of the stores.  Management is able to direct
all price changes, including promotional, clearance and markdowns on a central
basis and estimate the financial impact of such changes.

     The Company is committed to ongoing review of the MIS and EDP systems to
provide productive, timely information and effective controls. This review
includes testing of new products and systems to assure that the Company is aware
of technological developments. Most important, continual feedback is sought from
every level of the Company to assure that information provided is pertinent to
all aspects of the Company's operations.

EMPLOYEES

     As of February 1, 1997, the Company had approximately 3300 employees -
approximately 540 of whom were full-time.  The Company has an experienced
management team, and substantially all of the management team, from store
managers through senior management, commenced work for the Company on the sales
floor.  The Company experiences high turnover of store and distribution center
employees, primarily due to having a significant number of part-time employees.
However, the Company has not experienced significant difficulty in hiring
qualified personnel.  Of the total employees, 170 are employed at the corporate
headquarters and in the distribution center.  None of the Company's employees
are represented by a union.  Management believes that employee relations are
good.

     The Company provides medical, dental, life insurance and long-term
disability plans, as well as a 401(k) and a section 125 cafeteria plan for
eligible employees.  To be eligible for the plans, other than the 401(k) Plan,
an employee 

<PAGE>   9

must have worked for the Company for 90 days or more, and his or her
normal work week must be 35 hours or more.  As of February 1, 1997, 488
employees participated in the medical plan, 496 in the dental plan, 508 in the
life insurance plan, 451 in the long-term disability plan and 243 in the
cafeteria plan.  With respect to the medical, dental and life insurance plans,
the Company pays 80% to 100% of the employee's expected premium cost, plus 10%
to 100% of the expected cost of dependent coverage under the health plan, the
exact percentage being based upon the employee's term of employment and job
classification within the Company.  In addition, all employees receive
discounts on company merchandise.

COMPETITION

     The men's and women's apparel industries are highly competitive with
fashion, selection, quality, price, location, store environment and service
being the principal competitive factors.  While the Company believes that it is
able to compete favorably with other merchandisers, including department stores
and specialty retailers, with respect to each of these factors, the Company
believes it competes mainly on the basis of customer service and merchandise
selection.

     In the men's merchandise areas, the Company competes with specialty
retailers such as Gap, Gadzooks, Pacific Sunwear, Abercrombie & Fitch, and
County Seat.  The men's market also competes with certain department stores,
such as Dillards, Proffitt's, May Company stores, Federated stores, and other
local or regional department stores and specialty retailers, and with mail
order merchandisers.

     In the women's merchandise area, the Company competes with specialty
retailers such as Maurices, Gadzooks, Express, Gap, and Vanity.  The women's
sales also compete with department stores, such as Dillards, Proffitt's, May
Company stores, and certain local and regional department stores and specialty
retailers, and with mail order merchandisers.

     Many of the Company's competitors are considerably larger and have
substantially greater financial, marketing and other resources than the Company,
and there is no assurance that the Company will be able to compete successfully
with them in the future.  Furthermore, while the Company believes it competes
effectively for favorable site locations and lease terms, competition for prime
locations within a mall is also intense.


TRADEMARKS

     "Brass Buckle" and "The Buckle" are federally registered trademarks of the
Company.  The Company believes the strength of its trademarks is of considerable
value to its business, and its trademarks are important to its marketing
efforts.  The Company intends to protect and promote its trademarks as
management deems appropriate.

EXECUTIVE OFFICERS OF THE COMPANY

     The Executive Officers of the Company are listed below, together with brief
accounts of their experience and certain other information.

     DANIEL J. HIRSCHFELD, AGE 55.  Mr. Hirschfeld is Chairman of the Board of
Company.  He has served as Chairman of the Board since April 19, 1991.  Prior to
that time, Mr. Hirschfeld served as President and Chief Executive Officer. Mr.
Hirschfeld has been involved in all aspects of the Company's business, including
the development of the Company's management information systems.

     DENNIS H. NELSON, AGE 47.   Mr. Nelson is President and Chief Executive
Officer and a Director of the Company. He has held the titles of President and
director since April 19, 1991.  Mr. Nelson was elected Chief Executive Officer
on March 17, 1997.  Mr.  Nelson began his career with the Company in 1970 as a
part-time salesman while he was attending Kearney State College (now the
University of Nebraska - Kearney).  While attending college, he became involved
in merchandising and sales supervision for the Company.  Upon graduation from
college in 1973 Mr. Nelson became a full-time employee of the Company and he has
worked in all phases of the Company's operations since that date.  Prior to his
election as President and Chief Operating Officer on April 19, 1991, Mr. Nelson
performed all of the functions normally associated with those positions.

<PAGE>   10


     KAREN B. RHOADS, AGE 38.  Ms. Rhoads is the Vice-President - Finance and a
Director of the Company, and is the Chief Financial Officer. Ms. Rhoads was
elected a Director on April 19, 1991.  She worked in the corporate offices
during college, and later worked part-time on the sales floor.  Ms. Rhoads
practiced as a CPA for 6 1/2 years, during which time she began working on tax
and accounting matters for the Company as a client.  She has been employed with
the Company since November, 1987.

     SCOTT PORTER, AGE 35.  Mr. Porter is the Vice President-Men's
Merchandising. He joined the Company in May of 1978 as a part-time salesman.  In
1983, he commenced full-time employment with the Company as a store manager and
began participating in buying trips.  Since 1987, Mr. Porter has devoted most of
his time to men's merchandising, but also is involved in other aspects of the
business, including advertising and store design.

     JIM SHADA, AGE 41.  Mr. Shada is Vice President - Sales.  He began
employment with the Company in November of 1978 as a salesperson.  Between 1979
and 1985 he managed and opened new stores for the Company, and in 1985 Mr. Shada
became the Company's sales manager.  He is also involved in other aspects of the
business including advertising, store design and site selection.

     GARY LALONE, AGE 47.  Mr. Lalone is Vice President - Sales.  Mr. Lalone
joined the Company in March, 1982 as the store manager.  While managing, he
became involved with the men's merchandising.  Mr. Lalone became a regional
manager and began participating in store site selection, advertising, store
design and personnel development.  Presently, the majority of Mr. Lalone 's time
is spent in sales, and in helping develop and educate personnel as store
managers and as regional and district managers.

     S. WAYNE DAUGHERTY, AGE 53.  Mr. Daugherty is Vice President - Operations
and Secretary.  He joined the Company in June 1978 and began working in various
areas of the Company's business, including advertising, store systems
development, general facilities operations, site selection and leasing.  From
1988 to the present, Mr. Daugherty's primary activities have been real estate
and construction, and operational purchasing.

     BRETT P. MILKIE, AGE 37.  Mr. Milkie is Vice President-Leasing.  He was
elected Vice President-Leasing on May 30, 1996.  Mr. Milkie was a leasing agent
for a national retail mall developer for 6 years prior to joining the company in
January, 1992 as director of leasing.

ITEM 2 - PROPERTIES

     All of the store locations operated by the Company are leased facilities.
Most of the Company's stores have lease terms of approximately ten years and
generally do not contain renewal options.  The Company has not in the past
experienced problems renewing its leases, although no assurance can be given
that the Company can renew existing leases on favorable terms.  The Company
seeks to negotiate extensions on leases for stores undergoing remodeling to
provide terms of approximately ten years after completion of remodeling. Consent
of the landlord generally is required to remodel or change the name under which
the Company does business.  The Company has not in the past experienced problems
in obtaining such consent.  Most leases provide for a fixed minimum rental plus
an additional rental cost based upon a set percentage of sales beyond a
specified breakpoint, plus common area and other charges.

<PAGE>   11


        The current terms of the Company's leases, including automatic renewal
options, expire as follows:

                  During Fiscal                Number of
                       Year                 expiring leases  
                  -----------------------------------------
                      1997                          5  
                      1998                          1  
                      1999                          9  
                      2000                         19  
                      2001                         18  
                      2002                         30  
                      2003                         34  
                      2004 and later               69  
                                                  ---
                      Total                       185  
                                                  ===

        The corporate headquarters  and distribution center for the Company
operate within a facility purchased by the Company in 1988, and located in
Kearney, NE. The building provides approximately 55,000 square feet of space
with over 50% of the area being allocated for the distribution and
returns-to-vendor departments.

ITEM 3 - LEGAL PROCEEDINGS

        From time to time, the Company is involved in litigation relating to
claims arising out of its operations in the normal course of business.  As of 
the date of this form, the Company was not engaged in any legal proceedings
that are expected, individually or in the aggregate, to have a material adverse
effect on the Company.


ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

        There were no matters submitted to a vote of security holders during
the fourth quarter of fiscal 1996.

                                   PART II

ITEM 5 - MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED SHAREHOLDER MATTERS

        The Company's common stock trades in the over-the-counter market under
the NASDAQ National Market System symbol BKLE.  Prior to the Company's initial
public offering on May 6, 1992, there was no public market for the Company's
common stock.  The Company has not paid any cash dividends in fiscal 1996, 1995
or 1994, and has no plans to for the foreseeable future.

        The number of record holders of the Company's common stock as of April
14, 1997 was 302.  Based upon information from the principal market makers, the
Company believes there are more than 1,800 beneficial owners.  The last
reported sales price of the Company's common stock on April 14, 1997 was
$28.50.

        The remainder of the information required by this item is incorporated
by reference to the information on page  28 of the Company's 1996 Annual Report
to Shareholders under the caption "Stock Prices by Quarter" which is attached
to this Form 10-K.


ITEM 6 - SELECTED FINANCIAL DATA

The information required by this item is incorporated by reference to the
information on page 13 of the financial section in the Company's 1996 Annual
Report to Shareholders under the caption "Selected Financial Data" which is
attached to this Form 10-K.

<PAGE>   12


ITEM 7 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The information required by this item is incorporated by reference to the
information appearing on pages 25 through 28 in the Company's 1996 Annual
Report to Shareholders which is attached to this Form 10-K.


ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The financial statements together with the report thereon of Deloitte & Touche
LLP dated February 25, 1997, appearing on pages 14 through 24 of the Company's
1996 Annual Report to Shareholders (which is attached to this Form 10-K) are
incorporated by reference in this Form 10-K.



ITEM 9 - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

        None.

                                   PART III

ITEM 10 - DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

        The information required by this item appears under the captions
"Executive Officers of the Company" appearing on pages 9 and 10 of this report,
and "Election of Directors" in the Company's Proxy Statement for its 1997 
Annual Shareholders' Meeting and is incorporated by reference.

ITEM 11- EXECUTIVE COMPENSATION

        The information required by this item appears under the caption
"Executive Compensation and Other Information" in the Company's Proxy Statement
for its 1997 Annual Shareholders' Meeting and is incorporated by reference.

ITEM 12 - SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

        The information required by this item appears under the caption
"Election of Directors" in the Company's Proxy Statement for its 1997 Annual
Shareholders' Meeting and is incorporated by reference.

ITEM 13 - CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

        The information required by this item appears under the caption
"Compensation Committee Interlocks and Insider Participation" in the Company's
Proxy Statement for its 1997 Annual Shareholders' Meeting and is incorporated
by reference.

<PAGE>   13


                                   PART IV

ITEM 14 - EXHIBITS, FINANCIAL STATEMENTS, SCHEDULES AND REPORTS ON FORM 8-K

(a) (1) FINANCIAL STATEMENTS

        The Company's 1996 Annual Report to Shareholders, a copy of which
appears as Exhibit 13 to this Form 10-K Report, contains the following on pages
14 through 24 and are hereby incorporated by reference to this report:

              Independent Auditors' Report
              Balance Sheets as of February 1, 1997, and February 3, 1996
              Statements of Income for each of the three years in the period 
                ended February 1, 1997
              Statements of Stockholders' Equity for each of the three years 
                in the period ended February 1, 1997
              Statements of Cash Flows for each of the three years in the 
                period ended February 1, 1997
              Notes to Financial Statements for each of the three years in the 
                period ended February 1, 1997

(a) (2) FINANCIAL STATEMENT SCHEDULE

        Independent Auditors' Report

              II. Valuation and Qualifying Accounts and Reserves

        All other schedules are omitted because they are not applicable or the
required information is presented in the financial statements or notes thereto. 
This schedule is on page 15.

(b)  REPORTS ON FORM 8-K

        The Company did not file a report on Form 8-K during the quarter ended
February 1, 1997.

(c)  EXHIBITS

     See index to exhibits on pages 16 and 17.


<PAGE>   14

                                  SIGNATURES

        Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.

                                                   THE BUCKLE, INC.

        Date: April 30, 1997                       By:  DENNIS H. NELSON
                                                        ----------------------
                                                        Dennis H. Nelson,
                                                        President and Chief 
                                                         Executive Officer


        Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed by the following persons on behalf of the
registrant and in the capacities indicated on the 30th day of April, 1997.




DANIEL J. HIRSCHFELD                               ROBERT E. CAMPBELL
- ----------------------------------                 ---------------------------
Daniel J. Hirschfeld                               Robert E. Campbell
Chairman of the Board and Director                 Director


DENNIS H. NELSON
- ----------------------------------                 ---------------------------
Dennis H. Nelson                                   William D. Orr
President and Chief Executive Officer              Director
   and Director


KAREN B. RHOADS
- ----------------------------------                 ---------------------------
Karen B. Rhoads                                    Bill L. Fairfield
Vice President of Finance and                      Director
   Chief Financial Officer and Director



                                                   ---------------------------
                                                   Ralph M. Tysdal
                                                   Director





<PAGE>   15



                                        
                          INDEPENDENT AUDITORS' REPORT





BOARD OF DIRECTORS
THE BUCKLE, INC.

     We have audited the financial statements of The Buckle, Inc. as of February
1, 1997 and February 3, 1996 and for each of the three years in the period ended
February 1, 1997, and have issued our report thereon dated February 25, 1997;
such financial statements and report are included in your 1996 Annual Report to
Stockholders and are incorporated herein by reference.  Our audits also included
the financial statement schedule of The Buckle, Inc., listed in Item 14(a)(2).
This financial statement schedule is the responsibility of the Company's
management.  Our responsibility is to express an opinion based on our audits.
In our opinion, such financial statement schedule, when considered in relation
to the basic financial statements taken as a whole, presents fairly in all
material respects the information set forth therein.



DELOITTE & TOUCHE, LLP
Omaha, Nebraska
February 25, 1997





          SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

                                                              Allowance for
                                                            Doubtful Accounts
                                                            -----------------
Balance, January 29, 1994                                       $ 154,153


          Amounts charged to costs and expenses                   430,668
          Recoveries of amounts previously written off             10,737
          Write-off of uncollectible accounts                    (383,237)
                                                                ---------
Balance, January 28, 1995                                         212,321


          Amounts charged to costs and expenses                   456,980
          Recoveries of amounts previously written off              7,570
          Write-off of uncollectible accounts                    (436,498)
                                                                ---------
Balance, February 3, 1996                                         240,373


          Amounts charged to costs and expenses                   493,232
          Recoveries of amounts previously written off              4,034
          Write-off of uncollectible accounts                    (425,844)
                                                                ---------
Balance, February 1, 1997                                       $ 311,795
                                                                =========


<PAGE>   16
                              INDEX TO EXHIBITS
<TABLE>
<CAPTION>
                                        


           EXHIBITS                                                  PAGE NUMBER OR INCORPORATION
                                                                        BY REFERENCE TO

     <S>                                                            <C>
     (3) Articles of Incorporation and By-Laws.
          (3.1)  Articles of Incorporation                           Exhibit 3.1 to Form S-1
                 of The Buckle, Inc. as amended                      No. 33-46294

          (3.2)  By-Laws of The Buckle, Inc.                         Exhibit 3.2 to Form S-1
                                                                     No. 33-46294
     (4) Instruments defining the rights of security
          holders, including indentures
          (4.1)  See Exhibits 3.1 and 3.2 for provisions
                 of the Articles of Incorporation and
                 By-laws of the Registrant defining rights
                 of holders of Common Stock of the registrant

          (4.2)  Form of stock certificate for Common Stock          Exhibit 4.1 to Form S-1
                                                                     No. 33-46294

     (9)  Not applicable

    (10) Material Contracts

         (10.1)  1991 Stock Incentive Plan                           Exhibit 10.1 to Form S-1
                                                                     No. 33-46294

         (10.2)  1991 Non-Qualified Stock Option Plan                Exhibit 10.2 to Form S-1
                                                                     No. 33-46294

         (10.3)  Non-Qualified Stock Option Plan and                 Exhibit 10.3 to Form S-1
                 Agreement With Dennis Nelson                        No. 33-46294

         (10.4)  Acknowledgment dated April 1, 1997 and
                 executed April 5, 1997 by Dennis H. Nelson

         (10.5)  Acknowledgment dated April 1, 1997 and
                 executed April 1, 1997 by Scott M. Porter

         (10.6)  Acknowledgment dated April 1, 1997 and
                 executed April 11, 1997 by James E. Shada

         (10.7)  Acknowledgment dated April 1, 1997 and
                 executed April 14, 1997 by Gary L. Lalone

         (10.8)  Acknowledgment dated April 1, 1997 and
                 executed April 14, 1997 by S. Wayne Daugherty

        (10.10)  Cash or Deferred Profit Sharing Plan                Exhibit 10.10 to Form S-1
                                                                     No. 33-46294
        (10.11)  Programmed Lending Note dated
                 May 23, 1996 for $5.0 million payable
                 to First National Bank and Trust Co.
                 of Kearney

</TABLE>
<PAGE>   17
<TABLE>
<S>    <C>                                                             <C>  
       (10.12)   Loan Agreement dated May 23, 1996
                 between The Buckle, Inc. and First
                 National Bank and Trust Co. of Kearney,
                 regarding $5.0 million line of credit.

       (10.13)   Letter dated May 21, 1996 from
                 First National Bank and Trust Co.
                 of Kearney, regarding $5.0 million
                 line of credit and $5.0 million
                 letter of credit facility.

       (10.17)   1993 Director Stock Option Plan                        Exhibit A to Proxy Statement
                                                                        for Annual Meeting to be held 
                                                                        May 26, 1993

       (10.18)   1993 Executive Stock Option Plan                       Exhibit B to Proxy Statement
                                                                        for Annual Meeting to be held 
                                                                        May 26, 1993

       (10.19)   1995 Management Incentive Plan                         Exhibit A to Proxy Statement
                                                                        for Annual Meeting to be held
                                                                        June 2, 1995

       (10.20)   1995 Executive Stock Option Plan                       Exhibit B to Proxy Statement
                                                                        for Annual Meeting to be held
                                                                        June 2, 1995

       (10.21)   1997 Management Incentive Plan                         Exhibit A to Proxy Statement
                                                                        for Annual Meeting to be held
                                                                        June 2, 1997

(11)   Statement regarding Computation of Pro Forma
       Net Income Per Share

(12)   Not applicable

(13)   1996 Annual Report to Stockholders

(18)   Not applicable

(19)   Not applicable

(22)   Not applicable

(23)   Consent of Deloitte & Touche LLP

(25)   Not applicable

(28)   Not applicable
</TABLE>



<PAGE>   1

                                                                    EXHIBIT 10.4





                                 ACKNOWLEDGMENT

     1. Dennis Nelson, currently employed by The Buckle, Inc. of Kearney,
Nebraska, will be paid an annual salary of $400,000, for so long as the employee
is employed by the Company during the fiscal year ending January 31, 1998.

     2. In addition to the salary outlined in paragraph 1, above, a cash bonus
for the above fiscal year will be paid to Dennis provided he/she is employed by
The Buckle, Inc. on the last day of such fiscal year. The bonus will be
calculated based upon 24.50% of the "Management Bonus Pool."  This bonus pool
will be calculated as follows:

     2a. There will be nothing earned in the bonus pool on the first $10 million
         of pre-bonus net income for fiscal 1997.
     2b. For pre-bonus net income in excess of $10 million, the amount put into
         the bonus pool will be based upon increases in fiscal 1997 pre-bonus
         net income above fiscal 1996 pre-bonus net income as follows.

           Increase in Pre-bonus Net Income        Percentage to Bonus Pool
           --------------------------------        ------------------------
                   No increase                                15.5%
                   > 0 - 10%                                  17.0%
                   >10 - 20%                                  18.0%
                   >20 - 30%                                  19.0%
                   >30%                                       20.0%


     3. In addition to the cash bonus detailed above, you have been granted
options to purchase  48,600 shares of The Buckle, Inc. common stock at $27.875
per share. These options will be earned and will vest as follows:

     3a. One-half of the options will be earned upon determination by the
         Compensation Committee that the company has achieved a 10% increase in
         pre-bonus net income for fiscal 1997.  These earned options will vest
         one-third immediately, one third on January 30, 1999 and one-third on
         January 29, 2000.
     3b. The second half of the options will be earned upon determination by the
         Compensation Committee that the Company has achieved a 30% increase in
         pre-bonus net income for fiscal 1997.  These earned options will vest
         one-third immediately, one third on January 30, 1999 and one-third on
         January 29, 2000.
     3c. If the 10% and/or the 30% performance goals are not achieved, the
         respective options will ultimately vest on December 31, 2006, even
         though they have not been earned.

The cash bonus will be paid on or before April 15 following the close of the
fiscal year.  For calculating this bonus, "pre-bonus net income" shall be
defined as the Company's net income from operations after the deduction of all
expenses, excluding administrative and store manager percentage bonuses and
excluding income taxes, but including draws against such bonuses.  Net income
from operations does not include earnings on cash investments.  For this
purpose, net income shall be computed by the Company in accordance with the
Company's normal accounting practices, and the Company's calculations will be
final and conclusive.

     Any person eligible for a bonus who is no longer employed, for whatever
reason, by The Buckle Inc. on the last day of such fiscal year shall forfeit any
right, claim or interest to any year-end bonus.

<PAGE>   2


     4. A credit limit of $3,500 has been established on your The Buckle charge
account, subject to annual change as determined by management.  Please make sure
your charge account balance does not exceed this limit.  You may have payments
made to your charge account via payroll withholding during the year.

     Management is committed to reviewing its policies continually. Accordingly,
the statements outlined above are subject to review and change by management at
any time, with or without notice.

     I understand I have the right to terminate my employment with The Buckle,
Inc. at any time, with or without notice, and The Buckle, Inc. retains the same
right, with or without cause or notice.  I recognize, therefore, that I am an
"at will" employee.

This acknowledgment supersedes any prior acknowledgment or agreement with the
Company.  This acknowledgment does not constitute an agreement of employment
with The Buckle, Inc.

April 1, 1997
The Buckle, Inc.

Acknowledged by:  DENNIS H. NELSON
                 --------------------
Date:   April 5, 1997     
      ----------------------

<PAGE>   1

                                                                   EXHIBIT 10.5



                                ACKNOWLEDGMENT

     1.   Scott Porter, currently employed by The Buckle, Inc. of Kearney,
Nebraska, will be paid an annual salary of $200,000, for so long as the
employee is employed by the Company during the fiscal year ending January 31,
1998.

     2.   In addition to the salary outlined in paragraph 1, above, a cash bonus
for the above fiscal year will be paid to Scott provided he/she is employed by
The Buckle, Inc. on the last day of such fiscal year. The bonus will be
calculated based upon 12.50% of the "Management Bonus Pool."  This bonus pool
will be calculated as follows:

     2a.  There will be nothing earned in the bonus pool on the first $10
          million of pre-bonus net income for fiscal 1997. 

     2b.  For pre-bonus net income in excess of $10 million, the amount put 
          into the bonus pool will be based upon increases in fiscal 1997 
          pre-bonus net income above fiscal 1996 pre-bonus net income as 
          follows.

                Increase in Pre-bonus Net Income      Percentage to Bonus Pool
                --------------------------------      ------------------------
                      No increase                             15.5%
                       > 0 - 10%                              17.0%
                       >10 - 20%                              18.0%
                       >20 - 30%                              19.0%
                       >30%                                   20.0%


     3.   In addition to the cash bonus detailed above, you have been granted 
options to purchase  36,000 shares of The Buckle, Inc. common stock at $27.875 
per share. These options will be earned and will vest as follows:

     3a.  One-half of the options will be earned upon determination by the
          Compensation Committee that the company has achieved a 10% increase
          in pre-bonus net income for fiscal 1997.  These earned options
          will vest one-third immediately, one third on January 30, 1999 and
          one-third on January 29, 2000.

     3b.  The second half of the options will be earned upon determination by 
          the Compensation Committee that the Company has achieved a 30%
          increase in pre-bonus net income for fiscal 1997.  These earned
          options will vest one-third immediately, one third on January 30,
          1999 and one-third on January 29, 2000.

     3c.  If the 10% and/or the 30% performance goals are not achieved, the
          respective options will ultimately vest on December 31, 2006, even 
          though they have not been earned.

The cash bonus will be paid on or before April 15 following the close of
the fiscal year.  For calculating this bonus, "pre-bonus net income" shall be
defined as the Company's net income from operations after the deduction of all
expenses, excluding administrative and store manager percentage bonuses and
excluding income taxes, but including draws against such bonuses.  Net income
from operations does not include earnings on cash investments.  For this
purpose, net income shall be computed by the Company in accordance with the
Company's normal accounting practices, and the Company's calculations will be
final and conclusive.

     Any person eligible for a bonus who is no longer employed, for whatever
reason, by The Buckle Inc. on the last day of such fiscal year shall forfeit
any right, claim or interest to any year-end bonus.

<PAGE>   2


     4.    A credit limit of $3,500 has been established on your The Buckle 
charge account, subject to annual change as determined by management.  Please 
make sure your charge account balance does not exceed this limit.  You may have
payments made to your charge account via payroll withholding during the year.

           Management is committed to reviewing its policies continually.
Accordingly, the statements outlined above are subject to review and change by
management at any time, with or without notice.

           I understand I have the right to terminate my employment with The 
Buckle, Inc. at any time, with or without notice, and The Buckle, Inc. retains 
the same right, with or without cause or notice.  I recognize, therefore, that 
I am an "at will" employee.

This acknowledgment supersedes any prior acknowledgment or agreement with the
Company.  This acknowledgment does not constitute an agreement of employment
with The Buckle, Inc.

April 1, 1997
The Buckle, Inc.

Acknowledged by: Scott M. Porter
                 -------------------
Date:    April 1, 1997
      --------------------


<PAGE>   1
                                                                   EXHIBIT 10.6




                                ACKNOWLEDGMENT

     1. Jim Shada, currently employed by The Buckle, Inc. of Kearney, Nebraska,
will be paid an annual salary of $175,000, for so long as the employee is
employed by the Company during the fiscal year ending January 31, 1998.

     2. In addition to the salary outlined in paragraph 1, above, a cash bonus
for the above fiscal year will be paid to Jim provided he/she is employed by
The Buckle, Inc. on the last day of such fiscal year. The bonus will be
calculated based upon 11.25% of the "Management Bonus Pool."  This bonus pool
will be calculated as follows:

     2a. There will be nothing earned in the bonus pool on the first $10
         million of pre-bonus net income for fiscal 1997.

     2b. For pre-bonus net income in excess of $10 million, the amount put
         the bonus pool will be based upon increases in fiscal 1997 pre-bonus
         net income above fiscal 1996 pre-bonus net income as follows.

           Increase in Pre-bonus Net Income           Percentage to Bonus Pool
           --------------------------------           ------------------------
                   No increase                                15.5%
                   >  0 - 10%                                 17.0%
                   >10 - 20%                                  18.0%
                   >20 - 30%                                  19.0%
                   >30%                                       20.0%

     3. In addition to the cash bonus detailed above, you have been granted  
options to purchase  24,000 shares of The Buckle, Inc. common stock at $27.875
per share. These options will be earned and will vest as follows:

     3a. One-half of the options will be earned upon determination by the
         Compensation Committee that the company has achieved a 10% increase
         in pre-bonus net income for fiscal 1997.  These earned options will
         vest one-third immediately, one third on January 30, 1999 and
         one-third on January 29, 2000. 

     3b. The second half of the options will be earned upon determination by
         the Compensation Committee that the Company has achieved a 30%
         increase in pre-bonus net income for fiscal 1997.  These earned
         options will vest one-third immediately, one third on January 30,
         1999 and one-third on January 29, 2000. 

     3c. If the 10% and/or the 30% performance goals are not achieved, the
         respective options will ultimately vest on December 31, 2006, even
         though they have not been earned.

The cash bonus will be paid on or before April 15 following the close of the
fiscal year.  For calculating this bonus, "pre-bonus net income" shall be
defined as the Company's net income from operations after the deduction of all
expenses, excluding administrative and store manager percentage bonuses and
excluding income taxes, but including draws against such bonuses.  Net income
from operations does not include earnings on cash investments.  For this
purpose, net income shall be computed by the Company in accordance with the
Company's normal accounting practices, and the Company's calculations will be
final and conclusive.

         Any person eligible for a bonus who is no longer employed, for whatever
reason, by The Buckle Inc. on the last day of such fiscal year shall forfeit
any right, claim or interest to any year-end bonus.

<PAGE>   2


     4. A credit limit of $3,500 has been established on your The Buckle charge
account, subject to annual change as determined by management.  Please make
sure your charge account balance does not exceed this limit.  You may have
payments made to your charge account via payroll withholding during the year.

        Management is committed to reviewing its policies continually.
Accordingly, the statements outlined above are subject to review and change by
management at any time, with or without notice.

       I understand I have the right to terminate my employment with The Buckle,
Inc. at any time, with or without notice, and The Buckle, Inc. retains the same
right, with or without cause or notice.  I recognize, therefore, that I am an
"at will" employee.

This acknowledgment supersedes any prior acknowledgment or agreement with the
Company.  This acknowledgment does not constitute an agreement of employment
with The Buckle, Inc.

April 1, 1997
The Buckle, Inc.

Acknowledged by:  James E. Shada
                ----------------
Date:    April 11, 1997 
     ------------------


<PAGE>   1

                                                                  EXHIBIT 10.7




                                ACKNOWLEDGMENT

    1. Gary Lalone, currently employed by The Buckle, Inc. of Kearney,
Nebraska, will be paid an annual salary of $175,000, for so long as the
employee is employed by the Company during the fiscal year ending January 31,
1998.

    2. In addition to the salary outlined in paragraph 1, above, a cash bonus
for the above fiscal year will be paid to Gary provided he/she is employed by
The Buckle, Inc. on the last day of such fiscal year. The bonus will be
calculated based upon 11.25% of the "Management Bonus Pool."  This bonus pool
will be calculated as follows:

    2a. There will be nothing earned in the bonus pool on the first $10 million
        of pre-bonus net income for fiscal 1997.

    2b. For pre-bonus net income in excess of $10 million, the amount put into
        the bonus pool will be based upon increases in fiscal 1997 pre-bonus net
        income above fiscal 1996 pre-bonus net income as follows.

           Increase in Pre-bonus Net Income          Percentage to Bonus Pool
           --------------------------------          ------------------------
                   No increase                                15.5%
                   > 0 - 10%                                  17.0%
                   >10 - 20%                                  18.0%
                   >20 - 30%                                  19.0%
                   >30%                                       20.0%

    3. In addition to the cash bonus detailed above, you have been granted
options to purchase  24,000 shares of The Buckle, Inc. common stock at $27.875
per share. These options will be earned and will vest as follows:

    3a. One-half of the options will be earned upon determination by the
        Compensation Committee that the company has achieved a 10% increase in
        pre-bonus net income for fiscal 1997.  These earned options will vest
        one-third immediately, one third on January 30, 1999 and one-third on
        January 29, 2000.

    3b. The second half of the options will be earned upon determination by 
        the Compensation Committee that the Company has achieved a 30% 
        increase in pre-bonus net income for fiscal 1997.  These earned options
        will vest one-third immediately, one third on January 30, 1999 and 
        one-third on January 29, 2000.

    3c. If the 10% and/or the 30% performance goals are not achieved, the 
        respective options will ultimately vest on December 31, 2006, even 
        though they have not been earned.

The cash bonus will be paid on or before April 15 following the close   
of the fiscal year.  For calculating this bonus, "pre-bonus net income" shall
be defined as the Company's net income from operations after the deduction of
all expenses, excluding administrative and store manager percentage bonuses and
excluding income taxes, but including draws against such bonuses.  Net income
from operations does not include earnings on cash investments.  For this
purpose, net income shall be computed by the Company in accordance with the
Company's normal accounting practices, and the Company's calculations will be
final and conclusive.
    
         Any person eligible for a bonus who is no longer employed, for whatever
reason, by The Buckle Inc. on the last day of such fiscal year shall forfeit
any right, claim or interest to any year-end bonus.

<PAGE>   2


     4. A credit limit of $3,500 has been established on your The Buckle charge
account, subject to annual change as determined by management.  Please make
sure your charge account balance does not exceed this limit.  You may have
payments made to your charge account via payroll withholding during the year.

        Management is committed to reviewing its policies continually.
Accordingly, the statements outlined above are subject to review and change by
management at any time, with or without notice.

       I understand I have the right to terminate my employment with The Buckle,
Inc. at any time, with or without notice, and The Buckle, Inc. retains the same
right, with or without cause or notice.  I recognize, therefore, that I am an
"at will" employee.

This acknowledgment supersedes any prior acknowledgment or agreement with the
Company.  This acknowledgment does not constitute an agreement of employment
with The Buckle, Inc.

April 1, 1997
The Buckle, Inc.

Acknowledged by:  Gary L. Lalone
                ----------------
Date:   April 14, 1997  
     -----------------

<PAGE>   1

                                                                 EXHIBIT 10.8




                                 ACKNOWLEDGMENT

     1.  Wayne Daugherty, currently employed by The Buckle, Inc. of Kearney,
Nebraska, will be paid an annual salary of $150,000, for so long as the
employee is employed by the Company during the fiscal year ending January 31,
1998.

     2.  In addition to the salary outlined in paragraph 1, above, a cash bonus
for the above fiscal year will be paid to Wayne provided he/she is employed by
The Buckle, Inc. on the last day of such fiscal year. The bonus will be
calculated based upon 10.00% of the "Management Bonus Pool."  This bonus pool
will be calculated as follows:

     2a. There will be nothing earned in the bonus pool on the first $10 million
         of pre-bonus net income for fiscal 1997.

     2b. For pre-bonus net income in excess of $10 million, the amount put into
         the bonus pool will be based upon increases in fiscal 1997 pre-bonus
         net income above fiscal 1996 pre-bonus net income as follows.

           Increase in Pre-bonus Net Income  Percentage to Bonus Pool
           --------------------------------  ------------------------
                   No increase                         15.5%
                   > 0 - 10%                           17.0%
                   >10 - 20%                           18.0%
                   >20 - 30%                           19.0%
                   >30%                                20.0%

     3.  In addition to the cash bonus detailed above, you have been granted
options to purchase  18,600 shares of The Buckle, Inc. common stock at $27.875
per share. These options will be earned and will vest as follows:

     3a. One-half of the options will be earned upon determination by the
         Compensation Committee that the company has achieved a 10% increase in
         pre-bonus net income for fiscal 1997.  These earned options will vest
         one-third immediately, one third on January 30, 1999 and one-third on
         January 29, 2000. 

     3b. The second half of the options will be earned upon determination by 
         the Compensation Committee that the Company has achieved a 30%
         increase in pre-bonus net income for fiscal 1997.  These earned
         options will vest one-third immediately, one third on January 30, 1999
         and one-third on January 29, 2000. 

     3c. If the 10% and/or the 30% performance goals are not achieved, the 
         respective options will ultimately vest on December 31, 2006, even 
         though they have not been earned.

The cash bonus will be paid on or before April 15 following the close of the
fiscal year.  For calculating this bonus, "pre-bonus net income" shall be
defined as the Company's net income from operations after the deduction of all
expenses, excluding administrative and store manager percentage bonuses and
excluding income taxes, but including draws against such bonuses.  Net income
from operations does not include earnings on cash investments.  For this
purpose, net income shall be computed by the Company in accordance with the
Company's normal accounting practices, and the Company's calculations will be
final and conclusive.


<PAGE>   2


          Any person eligible for a bonus who is no longer employed, for
whatever reason, by The Buckle Inc. on the last day of such fiscal year shall
forfeit any right, claim or interest to any year-end bonus.

     4. A credit limit of $3,500 has been established on your The Buckle charge
account, subject to annual change as determined by management.  Please make sure
your charge account balance does not exceed this limit.  You may have payments
made to your charge account via payroll withholding during the year.

          Management is committed to reviewing its policies continually.
Accordingly, the statements outlined above are subject to review and change by
management at any time, with or without notice.

          I understand I have the right to terminate my employment with The
Buckle, Inc. at any time, with or without notice, and The Buckle, Inc. retains
the same right, with or without cause or notice.  I recognize, therefore, that I
am an "at will" employee.

This acknowledgment supersedes any prior acknowledgment or agreement with the
Company.  This acknowledgment does not constitute an agreement of employment
with The Buckle, Inc.

April 1, 1997
The Buckle, Inc.

Acknowledged by:  Wayne Daugherty
                 ------------------
Date:   April 14, 1997
      ----------------------


<PAGE>   1

                                                                  EXHIBIT 10.11
                            PROGRAMMED LENDING NOTE

$5,000,000.00                                                           MAY 23,
1996

                 The undersigned jointly and severally promise(s) to pay to the 
order of FIRST NATIONAL BANK AND TRUST CO. OF KEARNEY ("Lender") the sum of
FIVE AND NO/100 DOLLARS, or so much thereof as may be advanced from time to
time, with interest at the rate set forth below (calculated on the basis of
actual days elapsed in a 365 day year) on the unpaid principal balance until
this Note is fully paid. Principal and interest shall be payable at  Lender's
office, or at such other place as the holder hereof may designate, in  lawful
money of the United States.  Unless otherwise provided herein all  payments
shall be applied first to accrued interest and the balance to  principal.

        The interest rate of this Note shall be:
        / /  an annual rate of______%.
        / /  an annual rate _______________ Lender's Reference Rate as
             established from time to time each change in the interest rate to
             be effective on the day of a change in the Reference Rate.  The 
             initial interest rate shall be ______%.
        / /  an annual rate ________________ Lender's Reference Rate, to be 
             adjusted on the __________ day of each during the term of this 
             Note. The initial interest rate shall be _______%.
        /X/  an annual rate 0.00% ABOVE NEW YORK PRIME AS PUBLISHED IN THE WALL
STREET JOURNAL AS ESTABLISHED FROM TIME TO TIME .  The initial rate shall be 
8.25%. Interest after maturity (whether this Note matures by demand, 
acceleration or lapse of time) shall be charged on the outstanding principal 
of default at / / ___________% above the rate at maturity or /X/ 16.0% 
("Default Rate"). In no event shall the interest charged on this Note exceed 
the maximum rate, if any, allowed by law.
     Principal and interest shall be due in a single payment on N/A or as
follows:______________________

MONTHLY INTEREST PAYMENTS DUE BEGINNING JULY 1, 1996, AND CONTINUING MONTHLY
THEREAFTER;
and, if not sooner paid, all unpaid principal and accrued interest shall be due
and payable on MAY 31, 1997
     /X/   (Check if applicable)  If any payment of principal or interest is not
paid within 15 days after the due date, a late charge of four percent(4%) of
the amount of the delinquent payment may be assessed by the holder; provided,
however, that nothing in this paragraph shall limit or affect the holder's
right to accelerate the sums owing under this Note as set forth below or any
other rights and remedies of the holder hereunder or under the Loan Documents
(as defined below).
     The term "Lender's Reference Rate" shall mean a rate established by the
Lender from time to time for its internal use and guidance in the pricing of
loans.  Lender may, at its sole discretion, change its Reference Rate and the
undersigned agree(s) that Lender is not obligated to give notice of changes in
Lender's Reference Rate or other index used for establishing the interest rate
of this Note.  No representation is made that Lender's Reference Rate or other
index used for establishing the interest rate of this Note is either the
lowest, the best or a favored rate.
     This obligation may be prepaid, in whole or in part, at any time without
penalty.  Any partial prepayment shall not postpone the due date or change the
amount of any subsequent installments.
     All advances under this Note made after maturity, if any, are subject to
all terms and conditions hereof and are due and payable on demand; provided
that Lender has no obligation to make any advances or readvances after
maturity.
     Upon non-payment of any installment of principal or interest when due; or
if holder shall at any time believe that the prospect of timely payment of this
Note is impaired; or upon the death, dissolution, termination of existence,
insolvency, business failure or appointment of a receiver of any part of the
property of, or upon any assignment for the benefit of creditors by, any
maker(s), endorser(s), surety(ies) or guarantor(s) of this Note; or upon the
occurrence of any event of default under any of the Loan Documents; the holder
shall have the right to declare the entire balance due and payable without
notice.  If this Note is payable on demand nothing contained herein shall
prevent the holder from demanding payment of this Note at any time and for any
reason without prior notice.  The failure of the holder to exercise this option
to accelerate, or to exercise any other right or remedy hereunder or under the
Loan Documents, shall not constitute a waiver of such option, right or remedy,
and the holder may exercise such option, right or remedy during any existing or
subsequent default regardless of any prior forbearance.
     The undersigned agree(s) to pay all costs, fees and expenses incurred by
the holder in connection with any action taken to collect any sums due
hereunder or under the Loan Documents, to enforce any provisions hereof or of
the Loan Documents, or to protect any of the holder's rights hereunder or under
the Loan Documents (collectively, "Costs").  Such Costs shall include, but not
be limited to, costs of title searches, commitments and policies, sums advanced
to discharge liens on or otherwise to protect any collateral for this Note, and
unless prohibited by law reasonable attorney fees.  Such Costs shall be added
to the principal sum due hereunder and draw interest at the Default Rate.
     Lender shall have at all times a security interest in and right of set-off
against the balances in any deposit account with respect to which the maker(s)
and endorser(s) hereof, or any of them, are parties, and may at any time,
without notice, apply the 

<PAGE>   2

same against payment of this Note or any other obligation of the undersigned to
Lender, whether due or not, regardless of the existence or amount of any other
security held by Lender.
    The holder hereof may without notice to or consent of, and without
releasing or diminishing the liability of, any maker or endorser of this Note:
(i) agree with any maker hereof to modify the rate or any terms of payment of
this Note, or any terms of the Loan Documents without limitation; (ii) sell,
exchange, cancel, release, surrender, realize upon or otherwise deal with in
any manner and in any order all or any part of any collateral securing this
Note; or (iii) release any party to this Note.  Each maker and endorser waives
presentment, demand, notice of dishonor and protest, and consents to any number
of extensions and renewals for any periods without notice.  The undersigned 
agree(s) that each provision whose box is checked is part of this Note.  This 
Note shall be the joint and several obligation of all makers, sureties, 
guarantors and endorsers and shall be binding upon each of them, their 
successors and assigns.  This Note shall be governed by the laws of the State 
of Nebraska.
     This Note is governed by, and Lender is entitled to the benefits of, any
and all loan agreement(s), security agreement(s), mortgage(s), deed(s) of
trust, and other security documents executed by the undersigned, or any of
them, in favor of Lender, including without limitation LOAN

AGREEMENT DATED 5-23-96  (collectively, "Loan Documents").

  These funds are advanced for the purpose of  WORKING CAPITAL


                                                     THE BUCKLE, INC.

                                                     BY  DAN HIRSCHFELD
                                                     -------------------------

Note No. LINE 229351                                 Address PO BOX 1480
                                                     KEARNEY NE  68848




<PAGE>   1

                                                                EXHIBIT 10.12

                                 LOAN AGREEMENT

     This LOAN AGREEMENT ("Agreement") is made as of the   23RD    day of MAY,
1996, between FIRST NATIONAL BANK AND TRUST CO. OF KEARNEY ("Lender") and THE
BUCKLE, INC. ("Borrower," whether one or more; unless expressly indicated
otherwise, all references to Borrower shall be both individually and
collectively if Borrower is more than one person and/or entity).

                                  I.  THE LOAN

     1.1  Loan.  Lender shall lend Borrower the sum of $5,000,000.00 (the
     "Loan"), as evidenced by the following note(s)

       PROGRAMMED LENDING NOT OF EVEN DATE IN THE AMOUNT OF $5,000,000.00

(the "Note," whether one or more), and pursuant to the terms of a loan
commitment letter dated _______, 199__ ("Commitment Letter").  The Loan shall be
governed by the terms of this Agreement, the Commitment Letter, the Note and the
other "Loan Documents" (as defined in the Note), all of which are incorporated
herein by reference.  The terms and conditions of this Agreement, the Commitment
Letter, the Note and the other Loan Documents shall be considered cumulative and
not exclusive or alternative.

     1.2  PROGRAMMED LENDING.  With respect to that portion of the Loan, if any,
that is represented by one or more programmed lending notes, Lender at
Borrower's request will advance funds under and in accordance with the terms of
each such note from time to time as long as the outstanding principal balance
does not exceed the maximum principal amount of the note.  The actual principal
balance outstanding at any one time may be increased or decreased from time to
time as a result of advances by Lender and payments by Borrower, and a payment
by the Borrower during the term of a programmed lending note of the entire
principal balance of such note shall not operate as a discharge of Borrower
under the note.

     1.3  ADVANCES.  All Loan advances may be made to Borrower's regular
checking account number 326-406.  A check or other charge presented against
this account in excess of the account balance may be treated by Lender as a
request for a Loan advance, and payment by Lender of any such check may at its
option constitute a Loan advance under this Agreement.  Advances, if made
pursuant to the payment of a check or other charge, shall be debited to the Loan
balance and credited to the checking account balance, and unless otherwise
agreed by Lender shall be in multiples of $1,000 or an amount equal to the
unused portion of the maximum credit available if less than $1,000.

                      II.  CONDITIONS OF LENDING/ADVANCES

     The obligation of Lender to make the Loan and any advances under the
Note(or any of them if more than one) is subject to the following conditions
precedent:  (a) Borrower is not in default under any provisions of this
Agreement, the Commitment Letter, any Note or any other Loan Documents; (b) all
warranties and representations of Borrower under this Agreement, the Commitment
Letter, the Note and the other Loan Documents are true as of the date of the
requested advance; (c) no litigation or other legal proceeding is pending or
threatened against Borrower that has not been disclosed to Lender in writing
before the date of the Loan or advance; (d) there is no material adverse change
in the financial condition or earning power of Borrower or any guarantor of the
Loan,  or material decrease in the value of any security for the Loan; and (e)
there is no change in any law or regulation that makes it unlawful for Lender to
make the Loan or advances under the Note (or any of them if more than one) or to
give effect to Lender's obligations as contemplated hereby.  Further, Lender may
require appropriate documentation as to the reason for a requested advance
before making an advance.

                                 III.  SECURITY

     3.1 LOAN DOCUMENTS.  All advances and readvances made pursuant to the Note
(or any of them if more than one) and this Agreement shall be secured by all
security agreements, mortgages, deed(s) of trust and other security documents
set forth in the Note and included within the term "Loan Documents" therein.
Such security shall secure all existing and future indebtedness owed by Borrower
to Lender.

     3.2 FURTHER ASSURANCES.  Borrower agrees to execute and deliver such
security agreements, financing statements, and other such documents as Lender
will require for perfection of security interests, liens, and other security
described above, as Lender may reasonably request at any time from time to time
in form satisfactory to Lender.

                                 IV.  COVENANTS


<PAGE>   2


        Until payment of all sums owing under this Agreement, the Commitment
Letter, the Note and the other Loan Documents Borrower shall: 

        4.1 FINANCIAL INFORMATION.  Furnish to Lender with reasonable 
promptness the following financial information: _______________________
_________________________
_______________________________________________________________________

_________________________
_______________________________________________________________________

_________________________
_______________________________________________________________________


        4.2 LEGAL PROCEEDINGS.  Notify Lender in writing of any material 
legal action or proceeding commenced against Borrower.

        4.3 ENVIRONMENTAL LAWS.  Keep its property and operations in 
compliance with all applicable laws, ordinances and regulations relating to
industrial hygiene or environmental protection (collectively, "Environmental
Laws"); allow Lender to enter Borrower's property to conduct any and all
inspections and testing that Lender reasonably deems necessary or desirable to
determine whether Borrower is in compliance with Environmental Laws;
notify Lender of any spill, release or discovery of any substance deemed to be
hazardous or toxic under any Environmental Laws (collectively, "Hazardous
Materials") on, onto or from any of Borrower's properties; notify Lender of any
order, request, notice or other form of written or oral communication from any
governmental agency relating to any violation or potential violation of any
Environmental Laws in connection with any of Borrower's properties; and
indemnify and hold harmless Lender, its directors, employees and agents, and
any successors to Lender's interest, from and against any and all claims,
damages, losses and liabilities arising in connection with the presence, use,
disposal or transport of any Hazardous Materials on, under, from or about
Borrower's property.  NOTWITHSTANDING ANYTHING CONTAINED IN THIS AGREEMENT TO
THE CONTRARY, THE PROVISIONS OF THIS PARAGRAPH 4.3, INCLUDING WITHOUT
LIMITATION BORROWER'S OBLIGATION PURSUANT TO THE FOREGOING INDEMNITY, SHALL
SURVIVE PAYMENT OF THE LOAN.
        4.4 MAINTAIN ENTITY.  If Borrower is or includes a corporation or 
partnership, maintain its existence as a duly organized corporation and/or 
partnership and promptly notify Lender of any change in its articles of 
incorporation and/or partnership agreement.

                     V.   WARRANTIES AND REPRESENTATIONS
        Borrower warrants and represents to Lender as follows:
        5.1 FINANCIAL STATEMENTS.  All financial statements relating to 
Borrower provided to Lender fairly reflect the financial condition of Borrower 
as of the dates of such statements, and there has been no material adverse 
change in the financial condition of Borrower since the dates thereof.
        5.2 PROCEEDINGS.  No proceedings exist or are threatened against 
Borrower that will substantially and adversely affect Borrower's condition,
financial or otherwise.

             VI.  OTHER COVENANTS, WARRENTIES AND REPRESENTATIONS
In addition to the above covenants, warranties and representations, Borrower
covenants, warrants and represents to Lender as follows:
________________________________________________________________________________
_____________________
________________________________________________________________________________
_____________________


                           VII.  EVENTS OF DEFAULT
        In addition to anything contained in the Commitment Letter, the Note 
and the other Loan Documents, the occurrence of any of the following shall 
constitute an Event of Default by Borrower:
        7.1 FAILURE OF PAYMENT.  Failure to pay in full all principal and 
interest under the Note (or any of them if more than one) when due.
        7.2 FALSE WARRANTIES OR REPRESENTATIONS.  Any of the warranties or 
representations in sections V and VI hereof being or becoming materially false,
or any information contained in any schedule, statement, report, notice or
other writing furnished by or on behalf of Borrower to Lender pursuant to this
Agreement, or otherwise in connection with the Loan, being materially false.
        7.3 BREACH OF COVENANT.  A breach or failure in performance of any 
covenant set forth in sections IV and VI hereof.
        7.4 OTHER BREACH.  A breach or failure in the performance of any other
provision of the Agreement, not specified above, which shall have
continued for a period of thirty (30) days after Lender has given notice of
such breach or failure; or a breach or failure in the performance of any term,
covenant, warranty, representation or other agreement contained in the
Commitment Letter, any Note or any other Loan Documents, after giving effect to
any express notice requirement and/or curative period set forth therein.
        7.5 OTHER INDEBTEDNESS.  Any default in the payment or performance of 
any indebtedness, liability or obligation of Borrower (or any one or more
of them if more than one) to Lender, not specified above, whether now existing
or hereafter arising.

<PAGE>   3


                               VIII.  REMEDIES
     The occurrence of any Event of Default shall constitute a default under
the Note and the other Loan Documents, and Lender shall have all rights and
remedies available under this Agreement, the Commitment Letter, the Note, the
other Loan Documents and applicable law, including without limitation the right
to declare the entire balance of the Note immediately due and payable, and all
such rights and remedies shall be cumulative.  No delay or omission of Lender
in exercising any of its rights or remedies shall operate as a waiver of such
right or remedy or any other right or remedy of Lender, and a waiver on any
occasion shall not constitute a waiver of such right or remedy on any future
occasion.

                              IX.  MISCELLANEOUS
        9.1 GOVERNING LAW.  This Agreement and the Loan shall be governed by 
the laws of the State of Nebraska.
        9.2 SURVIVAL OF REPRESENTATIONS.  All covenants, warranties and 
representations made in writing by Borrower in connection herewith shall survive
the execution and delivery of this Agreement, the Commitment Letter, the Note
and the other Loan Documents.
        9.3 BINDING EFFECT.  All agreements, covenants, warranties and 
representations in this Agreement shall bind and inure to the benefit of the 
respective successors and assigns of the parties hereto.
        9.4 ASSIGNMENT.  Borrower may not assign this Agreement, the 
Commitment Letter, the Note (or any of them if more than one) or any other 
Loan Documents without the express written consent of Lender, which shall be 
exercised at Lender's sole discretion.
        9.5 RENEWALS; EXTENSIONS.  The provisions of this Agreement shall 
apply to any renewal or extension of the Loan, except as modified or amended 
in writing by the parties hereto at the time of such renewal or extension.
        9.6 JOINT AND SEVERAL LIABILITY.  If Borrower consists of more than 
one person and/or entity, the obligations, liabilities, covenants, agreements, 
warranties and representations contained in or arising from this Agreement are 
joint and several as to each such person and/or entity.
        9.7 LIMITATION OF LIABILITY.  LENDER SHALL NOT BE LIABLE FOR ANY 
CLAIMS, DEMANDS, LOSSES OR DAMAGES MADE, CLAIMED OR SUFFERED BY ANY PARTY TO 
THIS AGREEMENT.
        9.8 ENTIRE AGREEMENT.  This Agreement, the Note and the other Loan 
Documents contain the entire agreement of the parties, and cannot be modified 
or altered unless reduced to writing and consented to by all the undersigned 
parties.

                                          FIRST NATIONAL BANK AND TRUST CO. OF
                                          KEARNEY
                                                     Name and Lender


Date:  5-23-96                            BY:  LARRY L. JEPSON
     ----------------------                  ---------------------------------

                                          Title:  CHAIRMAN AND CEO
                                                ------------------------------

Date:  5-23-96                            X       DAN HIRSCHFELD
     ----------------------               ------------------------------------

                                          THE BUCKLE, INC.       Borrower

Date: 5-23-96                             X
     ----------------------               ------------------------------------
                                          BY                     Borrower
Date:
     ----------------------               ------------------------------------
                                                                 Borrower


STATE OF                  )
        ------------------)
                          ) ss.
COUNTY OF                 )
         -----------------)


     The foregoing Agreement was acknowledged before me 
this           day of,          by 
     ---------         --------    ------------------------------------------


                                            ------------------------------
                                                     Notary Public



<PAGE>   1

                                                                 EXHIBIT 10.13


May 21, 1996

Dan Hirschfeld, Chairman  & CEO
The Buckle, Inc.
2407 West 24th Street
P.O. Box 1480
Kearney, NE  68848-1480

Dear Dan:

Our bank is pleased to issue a renewal loan commitment to your Company for
another year.  The purpose of this loan commitment is to provide your Company
with the funds for your financing needs required for this operating year,
subject to the following terms and conditions:

     1)   A short term, unsecured operating line of credit in the amount of
          $5,000,000.00 available for your use until the loan expiration date 
          of May 31, 1997, at which time it will be subject to annual renewal,
          as has been the case in previous years.

     2)   The interest rate charged on the unsecured operating line of credit 
          will be the National Prime Rate as published in the "Wall Street 
          Journal" date of change.  Interest will be billed and payable 
          monthly on the unsecured line of credit.

     3)   A $5,000,000.00 irrevocable commercial letter of credit line, which
          is an increase from last year's commercial letter of credit line of  
          $3,000,000.00.

     4)   The Company agrees to maintain working capital at all times of at
          least $10,000,000.00.

     5)   The Company agrees to provide the bank with quarterly financial
          statements consisting of a balance sheet and income statement, and 
          to provide the bank with an annual fiscal year end audited financial 
          statement.

We appreciate this opportunity to be able to assist your fine Company with this
financing package in support of your growth objectives.  If the terms and
conditions of this loan commitment are satisfactory to you, please acknowledge
your acceptance by signing the following Acknowledgment and returning it to my
attention in the postage-paid return envelope I have provided for your
convenience.

Thank you very much.

Sincerely yours,

LARRY JEPSON

Larry L. Jepson
Chairman & CEO

                                ACKNOWLEDGMENT

The Undersigned acknowledges and accepts this loan commitment with attendant
terms and conditions as stated, this 23rd day of May, 1996.

     THE BUCKLE, INC.


BY:  DAN HIRSCHFELD, CHAIRMAN & CEO              5/23/96
     -------------------------------             -------
     Dan Hirschfeld, Chairman & CEO                Date



<PAGE>   1

                                                                     Exhibit 11


                               THE BUCKLE, INC.
                      COMPUTATIONS OF EARNINGS PER SHARE


<TABLE>
<CAPTION>
                                             Fifty-two and
                                        Fifty-three Weeks Ended
                                       ------------------------
                                       February 1,  February 3, 
                                         1997          1996        
                                       -----------  -----------
<S>                                    <C>            <C>
FINANCIAL STATEMENT COMPUTATIONS:          
  Net Income                            $13,624        $9,847              
                                        =======        ======

NET INCOME PER SHARE:          
 Shares used in this computation:              
   Weighted average shares outstanding    6,952         6,845  
   Dilutive effect of stock options         363           175                
                                        -------        ------

   Common and common equivalent shares    7,315         7,020               
                                        =======        ======


Net income per share                      $1.86         $1.40   
                                        =======        ======
</TABLE>


<PAGE>   1
                                                                      EXHIBIT 13

                            SELECTED FINANCIAL DATA

<TABLE>
<CAPTION>
                                                               FISCAL YEAR ENDED
                                   FEB. 1,  Feb. 3,  Jan. 28, Jan. 29,    Jan. 30, 
                                    1997     1996      1995     1994        1993   
                                   -----------------------------------------------
                                     (dollar amounts in thousands, except per
                                        share and selected operating data)
<S>                              <C>        <C>       <C>       <C>      <C>
INCOME STATEMENT DATA
  Net sales                       $206,393  $172,291  $ 145,038  $129,631  $112,898                  
  Cost of sales (including                    
    buying, distribution and                    
    occupancy costs)               140,359   118,262    100,578    89,094    74,593
                                  -------------------------------------------------
  Gross profit                      66,034    54,029     44,460    40,537    38,305
  Selling expenses                  38,361    33,166     27,840    24,792    22,054
  General and                                                                     
    administrative expenses          7,157     6,101      4,848     4,644     4,394
                                  -------------------------------------------------
  Income from operations            20,516    14,762     11,772    11,101    11,857
  Other income                       1,151     1,158        510       476       250
                                  -------------------------------------------------
  Income before income taxes        21,667    15,920     12,282    11,577    12,107
  Pro forma income taxes (1)         8,043     6,073      4,586     4,376     4,641
                                  -------------------------------------------------
  Pro forma net income (1)        $ 13,624   $ 9,847   $  7,696  $  7,201  $  7,466
                                  -------------------------------------------------
                                                                                     
SELECTED OPERATING DATA                                                              
  Stores open at end of period         181       164        147       131       104
  Average sales per square foot   $    255   $   238   $    225  $    238       270
  Average sales per store (000's) $  1,183   $ 1,094   $  1,029  $  1,103  $  1,188
  Comparable store sales change       11.1%      7.5%      -1.8%     -3.7%    10.5%
                                                                            
BALANCE SHEET DATA                                                          
  Working capital                 $ 54,904   $ 37,794  $ 28,704  $ 23,498  $ 24,569
  Total assets                    $102,017   $ 81,683  $ 65,051  $ 54,408  $ 48,801
  Long term debt                         -          -         -        -          -
  Stockholders' equity            $ 78,043   $ 61,629  $ 51,782  $ 44,555  $ 38,255
</TABLE>

(1) For the first quarter of fiscal 1992, the Company operated as an S
corporation and was not subject to federal (and most state) income taxes. Thus
the pro forma income taxes are based upon estimated income tax rates that would
have applied if it had operated as a C corporation for the entire year of fiscal
1992.

                                      13

<PAGE>   2
                         INDEPENDENT AUDITORS' REPORT

Board of Directors and Stockholders
The Buckle, Inc.
Kearney, Nebraska

We have audited the accompanying balance sheets of The Buckle, Inc. as of
February 1, 1997 and February 3, 1996, and the related statements of income,
stockholders' equity and cash flows for each of the three fiscal years in the
period ended February 1, 1997.  These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial statements. An audit 
also includes assessing the accounting principles used and significant 
estimates made by management, as well as evaluating the overall financial 
statement presentation. We believe that our audits provide a reasonable basis 
for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the financial position of The Buckle, Inc. as of February 1, 1997 and
February 3, 1996 and the results of its operations and its cash flows for each
of the three fiscal years in the period ended February 1, 1997, in conformity
with generally accepted accounting principles.



DELOITTE & TOUCHE LLP

DELOITTE & TOUCHE LLP

Omaha, Nebraska
February 25, 1997

                                       14

<PAGE>   3
                                 BALANCE SHEETS

<TABLE>
<CAPTION>
                                                                             FEB 1, 1997                    FEB 3, 1996
                                                                             ------------------------------------------
                                                                                  (dollar amounts are in thousands)
ASSETS
<S>                                                                           <C>                            <C>
 CURRENT ASSETS: 
 Cash and cash equivalents                                                     $ 35,486                      $ 22,499
 Short-term investments                                                           8,455                         5,485
 Accounts receivable, net of allowance of $312 and $240, respectively             1,387                           976
 Inventory                                                                       31,106                        27,057
 Prepaid expenses and other assets                                                1,965                         1,329
                                                                               --------------------------------------
      Total current assets                                                       78,399                        57,346

PROPERTY AND EQUIPMENT (NOTE B):                                                 49,248                        45,282
 Less accumulated depreciation                                                  (26,290)                      (21,422)
                                                                               --------------------------------------
                                                                                 22,958                        23,860

OTHER ASSETS                                                                        660                           477
                                                                               --------------------------------------
                                                                               $102,017                      $ 81,683
                                                                               --------------------------------------


LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
 Accounts payable                                                              $  9,407                      $  8,662
 Accrued employee compensation                                                    9,565                         6,682
 Accrued store operating expenses                                                 1,677                         1,197
 Gift certificates redeemable                                                     1,106                           921
 Income taxes payable                                                             1,740                         2,090
                                                                               --------------------------------------
      Total current liabilities                                                  23,495                        19,552

DEFERRED INCOME TAXES (NOTE D)                                                      479                           502

COMMITMENTS (NOTES C AND F)

STOCKHOLDERS' EQUITY (NOTE H):
 Common stock, authorized 20,000,000 shares of $.05 par value;
  issued and outstanding, 6,981,906 and 6,845,125 shares, respectively              349                           342
 Additional paid-in capital                                                      25,520                        22,737
 Retained earnings                                                               52,174                        38,550
                                                                               --------------------------------------
       Total stockholders' equity                                                78,043                        61,629
                                                                               --------------------------------------
                                                                               $102,017                      $ 81,683
                                                                               --------------------------------------

</TABLE>


See notes to financial statements.

                                      15

<PAGE>   4


                             STATEMENTS OF INCOME

<TABLE>
<CAPTION>
                                                                                       Years Ended
                                                   -----------------------------------------------
                                                   FEB. 1, 1997      Feb. 3, 1996    Jan. 28, 1995

                                                  (amounts are in thousands except per share data)
<S>                                                  <C>               <C>            <C>
SALES, Net of returns and allowances of
 $13,650, $11,057 and $9,917, respectively            $206,393         $172,291        $145,038

COST OF SALES (Including buying, distribution
 and occupancy costs)                                  140,359          118,262         100,578           
                                                      -----------------------------------------
     Gross profit                                       66,034           54,029          44,460

OPERATING EXPENSES:
 Selling                                                38,361           33,166          27,840
 General and administrative                              7,157            6,101           4,848
                                                      -----------------------------------------

                                                        45,518           39,267          32,688
                                                      -----------------------------------------

INCOME FROM OPERATIONS                                  20,516           14,762          11,772
                                                      
OTHER INCOME, Net                                        1,151            1,158             510
                                                      -----------------------------------------

INCOME BEFORE INCOME TAXES                              21,667           15,920          12,282    

PROVISION FOR INCOME TAXES (Note D)                      8,043            6,073           4,586
                                                      -----------------------------------------

NET INCOME                                            $ 13,624         $  9,847        $  7,696
                                                      -----------------------------------------

NET INCOME PER SHARE                                  $   1.86         $   1.40        $   1.10
                                                      -----------------------------------------

WEIGHTED AVERAGE SHARES OUTSTANDING                      7,315            7,020           7,027
                                                      -----------------------------------------
</TABLE>

See notes to financial statements.






                                                                       


                                      16

<PAGE>   5
                      STATEMENTS OF STOCKHOLDERS' EQUITY



<TABLE>
<CAPTION>
                                                                ADDITIONAL
                                                  COMMON          PAID-IN           RETAINED        TREASURY            
                                                   STOCK          CAPITAL           EARNINGS           STOCK           TOTAL
                                               -------------------------------------------------------------------------------
                                                                                             (dollar amounts are in thousands)
<S>                                         <C>                <C>             <C>              <C>             <C>
BALANCE, January 29, 1994, as                               
 previously reported                              $348           $24,115            $21,007            $(915)         $44,555 
                                                                                                                              
Restatement for reduction of issued                                                                                           
 shares of capital stock (Note A)                   (4)             (911)                 -              915                - 
                                               -------------------------------------------------------------------------------
BALANCE, January 29, 1994,                                                                                                    
 as restated                                       344            23,204             21,007                -           44,555 
                                                                                                                              
Common stock (2,750 shares)                                                                                                   
 issued on exercise of stock options                 -                25                  -                -               25 
                                                                                                                              
Repurchase of common stock                                                                                                    
 (45,500 shares)                                    (2)             (492)                 -                -             (494)
                                                                                                                              
Net income                                           -                 -              7,696                -            7,696 
                                               -------------------------------------------------------------------------------

BALANCE, January 28, 1995                          342            22,737             28,703                -           51,782 
                                                                                                                              
Common stock (11,250 shares)                                                                                                  
 issued on exercise of stock options                 1               101                  -                -              102 
                                                                                                                              
Repurchase of common stock                                                                                                    
 (5,900 shares)                                     (1)             (101)                 -                -             (102) 
                                                                                                                              
Net income                                           -                 -              9,847                -            9,847 
                                               -------------------------------------------------------------------------------
                                                                                                                              
BALANCE, February 3, 1996                          342            22,737             38,550                -           61,629 
                                                                                                                              
Common stock (136,781 shares)                                                                                                 
 issued on exercise of stock options                 7             2,041                  -                -            2,048 
                                                                                                                              
Tax benefit related to exercise of                                                                                            
 employee stock options                              -               742                  -                -              742 
                                                                                                                              
Net income                                           -                 -             13,624                -           13,624 
                                               -------------------------------------------------------------------------------
                                                                                                                              
BALANCE, February 1, 1997                         $349           $25,520            $52,174            $   -          $78,043 
                                               -------------------------------------------------------------------------------
</TABLE>                           

See notes to financial statements. 
                                                                  

                                      17
<PAGE>   6
                           STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>

                                                                                                   YEARS ENDED
                                                                 ---------------------------------------------
                                                                 FEB. 1, 1997    FEB. 3, 1996    JAN. 28, 1995
                                      
                                                                                    (AMOUNTS ARE IN THOUSANDS)
CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                  <C>                <C>             <C>
     Net income                                                      $ 13,624           $ 9,847         $ 7,696
     Adjustments to reconcile net income to net
      cash flows from operating activities:
       Depreciation                                                     5,346             5,430           5,135
       Deferred taxes                                                     167              (423)             71
       Loss on disposal of assets                                           -                65             175
       Changes in operating assets and liabilities:         
         Accounts receivable                                             (411)               28              31
         Inventory                                                     (4,049)          (10,068)         (4,097)
         Prepaid expenses and other assets                                (84)               27             (21)
         Accounts payable                                                 745             2,697           2,825
         Accrued employee compensation                                  2,882             2,253             364
         Accrued store operating expenses                                 481               336              24
         Gift certificates redeemable                                     185               142              15
         Income taxes payable                                            (351)            1,254              10
                                                                    -------------------------------------------
           Net cash flows from operating activities                    18,535            11,588          12,228

CASH FLOWS FROM INVESTING ACTIVITIES:                                                                    
     Purchase of property and equipment                                (4,489)           (6,223)         (7,305)
     Proceeds from sale of property and equipment                          45                 4               -
     Increase in other assets                                            (182)             (137)           (202)
     Purchase of short-term investments                                (6,786)           (5,097)         (3,872)
     Proceeds from maturities of short-term investments                 3,816             2,829           6,634
                                                                    -------------------------------------------
           Net cash flows from investing activities                    (7,596)           (8,624)         (4,745)

CASH FLOWS FROM FINANCING ACTIVITIES:
     Proceeds from issuance of common stock                                                             
      and exercise of stock options                                     2,048               102              25
     Purchases of common stock                                              -              (102)           (494)
                                                                    -------------------------------------------
           Net cash flows from financing activities                     2,048                 -            (469)
                                                                    -------------------------------------------
NET INCREASE IN CASH AND CASH EQUIVALENTS                              12,987             2,964           7,014

CASH AND CASH EQUIVALENTS, Beginning of year                           22,499            19,535          12,521
                                                                    -------------------------------------------
CASH AND CASH EQUIVALENTS, End of year                               $ 35,486           $22,499         $19,535
                                                                    -------------------------------------------
</TABLE>


See notes to financial statements.



                                                      
                                                                        

                                                                         
                                       18
                                                                       

                                                                         
<PAGE>   7


                        NOTES TO FINANCIAL STATEMENTS

YEARS ENDED FEBRUARY 1, 1997, FEBRUARY 3, 1996 AND JANUARY 28, 1995
(dollar amounts are in thousands except per share data)

A.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     FISCAL YEAR - The Buckle, Inc. (the Company) has its fiscal year end on the
     Saturday nearest January 31. All references in these financial statements
     to fiscal years are to the calendar year in which the fiscal year begins.
     Fiscal year 1996 represents the 52-week period ended February 1, 1997.
     Fiscal year 1995 represents the 53-week period ended February 3, 1996 and
     fiscal year 1994 represents the 52-week period ended January 28, 1995.

     NATURE OF OPERATIONS - The Company is a retailer of medium to better
     priced casual apparel for fashion conscious young men and women    
     operating in 181 stores located in the 22 states throughout the central
     United States, as of February 1, 1997.

     During fiscal 1996, the Company opened seventeen new stores and
     substantially renovated four stores. During fiscal 1995, the Company opened
     seventeen new stores and substantially renovated eight stores. During
     fiscal 1994, the Company opened sixteen new stores and substantially
     renovated twelve stores.

     INVENTORIES - Inventories are stated at the lower of cost or market. Cost
     is determined by the first-in, first-out method.

     DEPRECIATION AND AMORTIZATION - Property and equipment are stated on the
     basis of historical cost. Depreciation is provided using a combination of
     accelerated and straight-line methods based upon the estimated useful lives
     of the assets. The majority of the property and equipment have useful lives
     of five to ten years with the exception of a building, which has an
     estimated useful life of 31.5 years.

     CASH EQUIVALENTS - For purposes of the statement of cash flows, the Company
     considers all highly liquid debt instruments with a maturity of three
     months or less when purchased to be cash equivalents.

     SHORT-TERM INVESTMENTS - Short-term investments are carried at amortized
     cost. All of the Company's short-term investments have been classified as
     held-to-maturity securities. The investments are all municipal bonds, U.S.
     Treasury securities or repurchase agreements and, at February 1, 1997, they
     have an aggregate fair value of $8,575 compared to a carrying value of
     $8,455. Included in the statements of income, is interest income of $1,023,
     $766 and $471 for fiscal years 1996, 1995 and 1994, respectively.

     PRE-OPENING EXPENSES - Costs related to opening new stores are expensed as
     incurred.

     FINANCIAL INSTRUMENTS AND CREDIT RISK CONCENTRATIONS - Financial
     instruments, which potentially subject the Company to concentrations of
     credit risk, are primarily cash and short-term investments and accounts
     receivable. The Company places its investments primarily in tax-free
     municipal bonds or U.S. Treasury securities with short-term maturities, and
     limits the amount of credit exposure to any one entity. Concentrations of
     credit risk with respect to accounts receivable are limited due to the
     nature of the Company's receivables; mainly layaways, for which the Company
     retains possession of the merchandise until the customer's account is paid
     in full and employee receivables, which can be offset against future
     compensation.

<PAGE>   8


     NET INCOME PER SHARE - Net income per share is based on the weighted
     average number of shares of common stock and common stock equivalents
     outstanding during the year as calculated under the treasury stock method.

     USE OF ESTIMATES - The preparation of financial statements in conformity
     with generally accepted accounting principles requires management to make
     estimates and assumptions that affect the reported amounts of assets and
     liabilities and disclosure of contingent assets and liabilities at the date
     of the financial statements and the reported amounts of revenues and
     expenses during the reporting period. Actual results could differ from
     these estimates.

     STOCK-BASED COMPENSATION - The Company accounts for its stock-based
     compensation under provisions of Accounting Principles Opinion 25,
     Accounting for  Stock Issued to Employees (APB 25).

     RESTATEMENT - Effective January 1, 1996, the State of Nebraska amended the
     law regarding the acquisition of a corporation's own shares of capital
     stock. Such acquisitions now constitute shares that are still authorized
     but are not considered issued. Therefore, the Company has restated the
     accompanying statements of stockholders' equity as of the beginning of the
     earliest year presented to reflect the reduction of issued shares of such
     treasury stock held by the Company. This restatement had no impact on the
     Company's results of operations.

B.   PROPERTY AND EQUIPMENT

     A summary of the cost of property and equipment follows:

<TABLE>
<CAPTION>
                                                                 FEB. 1, 1997             Feb. 3, 1996
                                                                 ------------             ------------
     <S>                                                             <C>                       <C>
     Land                                                            $     39                 $     39
     Building and improvements                                          1,268                    1,249
     Office equipment                                                   2,553                    2,728
     Transportation equipment                                           1,720                    1,681
     Leasehold improvements                                            19,170                   17,101
     Furniture and fixtures                                            22,931                   20,685
     Shipping/receiving equipment                                       1,179                    1,156
     Screenprinting equipment                                             102                       93
     Construction-in-progress                                             286                      550
                                                                 -------------------------------------
                                                                     $ 49,248                 $ 45,282
                                                                 -------------------------------------

</TABLE>
                                                                         
C.   FINANCING ARRANGEMENTS                                              
                                                                         
     The Company has available an unsecured line of credit of $5 million and
     an $5 million letter of credit facility.  Borrowings under the line of
     credit and letter of credit provide for interest to be paid at a rate equal
     to the prime rate published in The Wall Street Journal on the date of the
     borrowings.  There were no bank borrowings at February 1, 1997 and February
     3, 1996 or at any time during fiscal 1996, 1995 and 1994.  The Company had
     outstanding letters of credit totalling $333 and $590 at February 1, 1997
     and February 3, 1996, respectively.




                                                                                
                                      20

<PAGE>   9


D. INCOME TAXES

     The provision for income taxes consists of:

                                                    FISCAL YEAR    
                                ---------------------------------
                                 1996       1995        1994 
     Currently payable:
       Federal                  $6,456     $5,123      $3,653
       State                     1,420      1,373         862
      Deferred                     167       (423)         71
                                ----------------------------------
      Total                     $8,043     $6,073      $4,586
                                ----------------------------------

Total tax expense for the year varies from the amount which would be provided by
applying the statutory income tax rate to earnings before income taxes. The
major reasons for this difference (expressed as a percent of pre-tax income) are
as follows:

                                                            Fiscal Year
                                         ------------------------------
                                         1996         1995         1994
     Statutory rate                      35.0%        35.0%        35.0%   
     Surtax exemption                    (0.5)        (0.7)        (0.9)
     State income tax effect              5.0          5.5          4.6 
     Tax exempt interest income          (1.9)        (1.8)        (1.6)   
     Expenses not deductible              0.1          0.1          0.2
     Benefits of state tax credits       (0.6)           -            -
                                         ------------------------------ 
                                         37.1%        38.1%        37.3
                                         ------------------------------ 

Deferred tax assets and liabilities are comprised of the following:


                                                 Feb 1, 1997         Feb 3, 1996
                                                 -------------------------------
     Deferred tax assets:
      Inventory                                   $  499              $  473
      Option compensation                            740                 318
      Accrued vacation                               197                 169
      Allowance for doubtful accounts                106                  82
      Gift certificates                               47                   -
      Other                                           37                  31
                                                 ---------------------------
                                                  $1,626              $1,073
                                                  --------------------------
      Deferred tax liabilities - depreciation     $  479              $  502
                                                  --------------------------


     The deferred tax assets are classified in prepaid expenses and other
     assets.

     Cash paid for income taxes was $6,433, $4,407 and $3,747 in fiscal years
     1996, 1995 and 1994, respectively.







                                                                     
                                                               
                                                                          
                                       21
                                                                          
                                                                          
<PAGE>   10


E.   RELATED PARTY TRANSACTIONS

     Prior to the sale of a building to an unrelated third party, the Company
     operated one store in a facility leased from Three-D's Partnership, which
     was owned by directors and officers of the Company. No rent was paid under
     this lease during fiscal years 1996 and 1995. Rent paid under this lease
     amounted to $13 for fiscal year 1994. Included in other assets is a $600
     note receivable from a life insurance trust fund controlled by the
     Company's Chairman. The note is secured by a life insurance policy on the
     Chairman.

F.   LEASE COMMITMENTS

     The Company conducts its operations in leased facilities under numerous
     noncancellable operating leases expiring at various dates through January
     31, 2009. Most of the Company's stores have lease terms of approximately
     ten years and generally do not contain renewal options. Operating lease
     base rental expense for fiscal 1996, 1995 and 1994 was $11,493, $9,947 and
     $8,657, respectively. Most of the rental payments are based on a minimum
     annual rental plus a percentage of sales in excess of a specified amount.
     Percentage rents for fiscal 1996, 1995 and 1994 were $847, $474 and $284,
     respectively. Total future minimum rental commitments under these operating
     leases are as follows:

     FISCAL YEAR

     1997                                                       $12,506
     1998                                                        12,603
     1999                                                        12,611
     2000                                                        12,436
     2001                                                        11,725   
     Thereafter                                                  28,359
                                                                -------
     Total minimum payments required                            $90,240
                                                                -------

G.   PROFIT SHARING PLAN

     The Company has a 401(k) profit sharing plan covering all eligible
     employees who desire to participate. Contributions to the plan are based
     upon the amount of the employees' deferrals and the employer's matching
     formula. The Company's matching contribution relates to the employees'
     deferrals up to 6% of the employees' compensation. The Company has elected
     to make matching contributions equal to 100% of the employees' deferrals
     not exceeding 6%. The total expense under the profit sharing plan was $638,
     $546 and $480 for fiscal years 1996, 1995 and 1994, respectively.


H.   STOCK-BASED COMPENSATION

     The Company has several stock option plans that provide for granting of
     options to purchase common stock to designated employees, officers and
     directors. The options may be in the form of incentive stock options or
     nonqualified stock options, and are granted at fair market value on the
     date of grant. The option plans have various vesting schedules, ranging
     from being fully vested at date of grant to vesting over a four year
     period. One of the option plans is performance based whereby the actual
     number of options that vest is contingent upon the attainment of certain
     levels of future pre-bonus, pre-tax income. The options generally expire
     ten years from the date of grant. At February 1, 1997, 381,713 shares of
     common stock were available for grant under the various option plans.

                                       22
<PAGE>   11


The Company accounts for its stock-based compensation under the provisions of
Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to
Employees (APB Opinion No. 25), which utilizes the intrinsic value method.      
Compensation cost related to stock-based compensation was $1,400, $825 and $0
for the fiscal years ended 1996, 1995 and 1994, respectively.

If compensation cost for the Company's stock-based compensation plan had been   
determined based on the fair value at the grant dates for awards under the
plans consistent with the method of SFAS No. 123, Accounting for Stock-Based
Compensation, the Company's net income and net income per share would have been
reduced to the pro forma amounts indicated below:

                                                         1996         1995
                                                        -------------------

 Net income                         As reported         $13,624      $9,847   
                                    Pro forma           $13,362      $9,596


 Net income per share               As reported         $  1.86      $ 1.40
                                    Pro forma           $  1.83      $ 1.37


The weighted average fair value of options granted during the year was $9.30
and $6.95 per option for 1996 and 1995, respectively.  The fair value of
options granted under the Plans was estimated at the date of grant using a
binomial option pricing model with the following assumptions:

                                              1996           1995
                                              -------------------
 Risk-free interest rate                      6.00%          7.00%
 Dividend yield                               0.00%          0.00%
 Expected volatility                          40.0%          40.0%
 Expected life (years)                         6.0 years      6.0 years


A summary of the Company's stock-based compensation activity related to stock
options for the last three fiscal years is as follows:

<TABLE>
<CAPTION>
                                                1996               1995                1994
                                  ----------------------------------------------------------

                                            Weighted           Weighted            Weighted
                                             Average            Average             Average
                                            Exercise           Exercise            Exercise
                                     Number    Price    Number    Price    Number     Price
 <S>                              <C>        <C>     <C>        <C>      <C>       <C>
 Outstanding - beginning of year    983,270    $15.09   789,820   $14.61   754,620    $14.56

 Granted                            217,400     19.13   209,600    13.81    42,600     18.28

 Expired/terminated                 (27,989)    17.26    (5,050)   15.83    (4,650)    13.45

 Exercised                         (136,780)    15.03   (11,100)    9.00    (2,750)     9.00
                                  ----------------------------------------------------------
 Outstanding - end of year        1,035,901    $15.93   983,270   $15.09   789,820    $14.61
                                  ----------------------------------------------------------
</TABLE>
        


There were 979,119, 919,132, and 712,328 options exercisable at February 1, 
1997, February 3, 1996, and January 28, 1995, respectively.
                           

                                                                        


        

        
                                      23

<PAGE>   12
The following table summarizes information about stock options outstanding as of
February 1, 1997:


<TABLE>
<CAPTION>
              OPTIONS OUTSTANDING                           OPTIONS EXERCISABLE

                                     WEIGHTED
                                      AVERAGE        WEIGHTED                WEIGHTED
                                    REMAINING         AVERAGE                 AVERAGE
         RANGE OF         NUMBER  CONTRACTUAL        EXERCISE      NUMBER    EXERCISE
  EXERCISE PRICES    OUTSTANDING         LIFE           PRICE EXERCISABLE       PRICE
<S>       <C>         <C>              C>            <C>        <C>          <C>
$ 9,000   $ 9,000        353,575         4.88 YEARS  $   9.00     353,575    $   9.00 
$12.500   $14.250        149,850         7.98           13.78     133,350       13.77 
$14.875   $16.750        107,975         7.01           16.24     107,450       16.25 
$18,000   $20,000        258,351         8.58           18.93     220,507       18.93 
$25,500   $27,750        165,150         6.03           27.73     163,987       27.74 
$34,500   $36,750          1,000         9.45           35.85         250       35.85 
- ------------------------------------------------------------- ----------------------- 
                       1,035,901         6.66          $15.93     979.119      $15.83 
- ------------------------------------------------------------- ----------------------- 

</TABLE>

I.      QUARTERLY FINANCIAL DAT (UNAUDITED)
        Summarized quarterly financial information for fiscal 1996 and 1995 
        are as follows:


<TABLE>
<CAPTION>
                                                                           QUARTER
                         ---------------------------------------------------------
FISCAL 1996                First       Second       Third      Fourth        Total
<S>                      <C>          <C>         <C>         <C>         <C>
Net Sales                $39,917      $43,330     $61,073     $62,073     $206,393
Gross profit             $11,289      $12,443     $20,867     $21,435     $ 66,034
Income from operations   $ 1,921      $ 2,982     $ 7,532     $ 8,081     $ 20,516
Net Income               $ 1,301      $ 2,022     $ 4,807     $ 5,494     $ 13,624
Net Income per share     $  0.18      $  0.28     $  0.65     $  0.75     $   1.86



<CAPTION>
                                                                           QUARTER
                         ---------------------------------------------------------
FISCAL 1995                First       Second       Third      Fourth        Total
<S>                      <C>          <C>         <C>         <C>         <C>
Net sales                $30,852      $34,614      $50,298    $56,527     $172,291
Gross profit             $ 8,310      $ 9,461      $16,353    $19,905     $ 54,029
Income from operations   $   751      $ 1,711      $ 5,572    $ 6,728     $ 14,762
Net Income               $  7.14      $ 1,195      $ 3,544    $ 4,394     $  9,847
Net Income per share     $  0.10      $  0.17      $  0.50    $  0.63     $   1.40
</TABLE>

                                      24
<PAGE>   13

                   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS



RESULTS OF OPERATIONS

The following table sets forth certain financial data expressed as a percentage
of net sales and the percentage change in the dollar amount of such items
compared to the prior period.



<TABLE>
<CAPTION>
                                                                      
                                         Percentage of Net Sales  Percentage Increase (Decrease) 
                                  FEB. 1,    Feb. 3,    Jan. 28,                    Fiscal Year 
                                    1997       1996        1995    1995 to 1996    1994 to 1995 
                                  -----------------------------    ----------------------------
<S>                               <C>        <C>       <C>             <C>         <C>
INCOME STATEMENT DATA
  Sales                             100.0%    100.0%    100.0%           19.8%      18.8%     
  Cost of sales (including                                                                    
   buying, distribution and                                                                   
   occupancy costs)                  68.0%     68.6%     69.4%           18.7%      17.6%     
                                  ----------------------------     ---------------------       
  Gross profit                       32.0%     31.4%     30.6%           22.2%      21.5%     
  Selling expenses                   18.6%     19.3%     19.2%           15.7%      19.1%     
  General and                                                                                 
   administrative expenses            3.5%      3.5%      3.3%           17.3%      25.9%     
                                  ----------------------------     ---------------------         
  Income from operations              9.9%      8.6%      8.1%           39.0%      25.4%     
  Other income                         .6%       .6%       .4%            -.6%     127.0%     
                                  ----------------------------     ---------------------         
  Income before provision                                                                     
   for income taxes                  10.5%      9.2%      8.5%           36.1%      29.6%     
  Income taxes                        3.9%      3.5%      3.2%           32.4%      32.4%     
                                  ----------------------------     ---------------------        
  Net income                          6.6%      5.7%      5.3%           38.4%      28.0%     
</TABLE>                                    

FISCAL 1996 COMPARED TO FISCAL 1995

Net sales increased from $172.3 million in fiscal 1995 to $206.4 million in
fiscal 1996, a 19.8% increase. Based upon the retail calendar, fiscal 1996 was
a 52-week year compared to 53 weeks in the prior year, giving retailers one
less week of sales in fiscal 1996.  Comparable store sales increased by $17.8
million, or 11.1% for the 52 weeks of fiscal 1996 compared to the same 52 week
period in the prior year. The Company had 3.3% sales growth in fiscal 1996 that
was attributable to the inclusion of a full year of operating results in fiscal
1996 for stores opened in fiscal 1995 and 7.3% from the opening of 17 new
stores in fiscal 1996. The remaining difference of 1.9% is due to the $2.2
million in sales during the extra week of fiscal 1995. The Company's average
retail price of merchandise increased $3.70 per piece in fiscal 1996 compared
to fiscal 1995, primarily due to the growth in the company's footwear business.
Average sales per square foot increased 7.1%, from $238 to $255.
        
Gross profit after buying, distribution and occupancy costs increased $12.0
million in fiscal 1996 to $66.0 million, a 22.2% increase. As a percentage of
net sales, gross profit increased from 31.4% in fiscal 1995 to 32.0% in fiscal
1996. The increase was primarily attributable to a decrease in occupancy costs
as a percentage of net sales due to leverage provided by the increase in
comparable store sales, as well as, improvement in the actual merchandise
margin for fiscal 1996 compared to fiscal 1995. These increases were partially
offset by an increase in the percentage of redemptions from Primo cards
compared to the prior year. The Primo card is a frequent shopper incentive
program implemented in October, 1994. The card rewards frequent shoppers with a
$10 coupon after each $300 spent.  Inventory shrinkage increased to .7% in      
fiscal 1996 compared to .6% in fiscal 1995.
        

                                      25


<PAGE>   14

Selling expenses increased from $33.2 million for fiscal 1995 to $38.4 million
for fiscal 1996, a 15.7% increase. Selling expenses as a percent of net sales
decreased to 18.6% for fiscal 1996 from 19.3% for fiscal 1995. This decrease
was primarily attributable to improvements in the sales salaries as a
percentage of net sales, partially offset by higher bonus accruals for
incentives based upon net profits.

General and administrative expenses increased from $6.1 million in fiscal 1995  
to $7.2 million in fiscal 1996, a 17.3% increase. As a percentage of net sales,
general and administrative expenses remained constant compared to the prior
year, at 3.5%.

As a result of the above changes, the Company's income from operations
increased $5.8 million to $20.5 million for fiscal 1996 compared to $14.8
million for fiscal 1995, a 39.0% increase. Income from operations was 9.9% as a
percentage of net sales in fiscal 1996 compared to 8.6% in fiscal 1995.

Other income for fiscal 1996 decreased .6% from fiscal 1995. Although the
overall change was minimal, other income decreased compared to the previous
year due to an accrual of state tax incentives receivable of approximately
$240,000 recorded in the first quarter of fiscal 1995. The decrease was offset 
by an increase in interest income from higher levels of cash and short term 
investments in fiscal 1996 compared to fiscal 1995.

Income tax expense as a percentage of pre-tax income was 37.1% in fiscal 1996
compared to 38.1% in fiscal 1995. The decrease in the income tax percentage
rate was primarily due to the benefits of certain state investment tax credits
and due to a lower effective state income tax rate.

FISCAL 1995 COMPARED TO FISCAL 1994

Based upon the retail calendar, fiscal 1995 was a 53 week year compared to 52
weeks in the prior year, giving retailers an extra week of sales. During fiscal
1995, net sales increased to $172.3 million compared to $145.0 million in
fiscal 1994, an 18.8% increase. Comparable store sales increased by $10.5
million, or 7.5% for the 53 weeks of fiscal 1995 compared to the same 53 week
period in the prior year. The Company had 3.3% sales growth in fiscal 1995 that
was attributable to the inclusion of a full year of operating results in fiscal
1995 for stores opened in fiscal 1994 and 6.5% sales growth from the opening of
17 new stores throughout fiscal 1995. The remaining 1.5% of the sales increase
came from $2.2 million in sales during the extra week of the fiscal year. The
comparable store sales gain resulted from various factors including strong
denim sales, and a growing men's shoe business, and from increases in the
average retail price of merchandise. The Company's average retail price of
merchandise increased $1.00 in fiscal 1995 compared to fiscal 1994, due to the
gains in the denim and shoe categories as well as the affect of changes in
fashion demands. Average sales per square foot increased 5.8%, from $225 to
$238.

Gross profit after buying, distribution, and occupancy costs increased $9.6
million in fiscal 1995 to $54.0 million, a 21.5% increase. As a percentage of
net sales, gross profit increased from 30.6% in fiscal 1994 to 31.4% in fiscal
1995. This increase was primarily attributable to leverage in the occupancy
costs created by increased sales and by the average occupancy cost of the 17
new stores opened during fiscal 1995 being less than the new store average for
each of the past three years. The Company also had improvement in merchandise
margins for fiscal 1995, which were offset by the increase in redemptions of
the Primo cards compared to the 1994 fiscal year. Inventory shrinkage remained
very low compared to industry averages at 0.6% and .05% for fiscal 1995 and 
fiscal 1994, respectively.

Selling expenses increased from $27.8 million for fiscal 1994 to $33.2 million
for fiscal 1995, a 19.1% increase. Selling expenses as a percent of net sales
increased to 19.3% for fiscal 1995 from 19.2% for fiscal 1994. This increase
was primarily attributable to an increase in the sales executive management
compensation, which resulted from a compensation expense accrual for options
granted to certain key management personnel. The vesting of these options was
contingent upon the company attaining specific financial performance criteria.
The financial goals were achieved, resulting in an accrual of $825,000, of
which $220,000 was allocated to selling expense.


                                      26

<PAGE>   15

General and administrative expenses increased from $4.8 million in fiscal 1994  
to $6.1 million in fiscal 1995, a 25.9% increase. As a percentage of net sales,
general and administrative expenses increased to 3.5% from 3.3% in the prior
year. The increase in general and administrative expenses for fiscal 1995, as a
percentage of net sales, resulted primarily from the stock option compensation
expense accrual for certain key management personnel of the Company as
explained above. Of the $825,000 accrual, $380,000 was allocated to general and
administrative expenses.

As a result of the above changes, the Company's income from operations
increased $3.0 million to $14.8 million for fiscal 1995 compared to $11.8
million for fiscal 1994, a 25.4% increase. Income from operations was 8.6% of
net sales in fiscal 1995 compared to 8.1% in fiscal 1994.

Other income for fiscal 1995 increased 127.0% over fiscal 1994, increasing to   
$1.2 million from $.5 million in the previous year. This increase was primarily
attributable to an increase in interest income of $300,000 from higher levels
of cash and short term investments throughout fiscal 1995 compared to fiscal
1994, and to income received based upon attaining certain employment and
business investment levels at the corporate headquarters in Kearney, Nebraska.

Income tax expense as a percentage of pre-tax income was 38.1% in fiscal 1995
compared to 37.3% in fiscal 1994. The increase in the income tax percentage
rate was primarily due to the fact that a larger share of pre-tax net income
fell in the 35% tax bracket compared to the prior fiscal year.

LIQUIDITY AND CAPITAL RESOURCES

The Company's primary ongoing cash requirements are for inventory, payroll, new 
store expansion, and remodeling. Historically, the Company's primary source of
working capital has been cash flow from operations. During fiscal 1996, 1995,
and 1994 the Company's cash flow from operations was $18.5 million, $11.6
million, and $12.2 million, respectively.  The Company has available an
unsecured line of credit of $5.0 million and a $5.0 million letter of credit
facility, all with First National Bank and Trust Co. of Kearney, Nebraska. 
Borrowings under both lines of credit provide for interest to be paid at a rate
equal to the prime rate published in the Wall Street Journal on the date of the
borrowings. The Company is subject to certain covenants, including a
requirement to maintain $5.0 million in working capital. As of February 1,
1997, the Company's working capital was $54.9 million, including $35.5 million
of cash and cash equivalents.

The Company has, from time to time, borrowed against these lines of credit      
during periods of peak inventory build-up. There were no significant borrowings
during fiscal 1996, 1995 or 1994. The Company had no bank borrowings as of
February 1, 1997.

During fiscal 1996, 1995, and 1994, the Company invested $4.3 million, $5.4     
million, and $6.4 million, respectively, in new store construction, store
renovation and upgrading store technology. The Company also spent $200,000,
$800,000, and $900,000, in fiscal 1996, 1995, and 1994, respectively, to
upgrade its computer system, remodel the distribution center and make
improvements to the corporate headquarters.

The Company believes that existing cash and cash flow from operations will be
sufficient to fund current and long-term anticipated capital expenditures and
working capital requirements for the next several years.

During fiscal 1997, the Company anticipates completing approximately 21 store
construction projects, including approximately 17 new stores and approximately
4 stores to be remodeled and/or relocated. As of  March 1997, leases for 10 new
stores have been signed, and a lease for 1 additional location is under
negotiation; however, exact new store openings, remodels and relocations may
vary from those anticipated. The average cost of opening a new store is
approximately $445,000, including construction costs of approximately $325,000
and inventory costs of approximately $120,000. Management estimates that total
capital expenditures during fiscal 1997 will be approximately $13 million,
before landlord allowances, estimated to be $1.5 million.


                                      27

<PAGE>   16

SEASONALITY AND INFLATION

The Company's business is seasonal, with the Christmas season (from     
approximately November 15 to December 30) and the back-to-school season (from
approximately July 15 to September 1) historically contributing the greatest
volume of net sales. For fiscal years 1996, 1995, and 1994, the Christmas and
back-to-school seasons accounted for an average of approximately 40% of the
Company's fiscal year net sales. Although the operations of the Company are
influenced by general economic conditions, the Company does not believe that
inflation has had a material effect on the results of operations during the
past three fiscal years. Quarterly results may vary depending on the timing and
amount of sales and costs associated with the opening of new stores and the
remodeling of existing stores.



STOCK PRICES BY QUARTER

The Company's common Stock trades in the over-the-counter market under the      
NASDAQ National Market System symbol BKLE. The Company has not paid any cash
dividends in fiscal 1996, 1995 or 1994, and plans no cash dividends in the
foreseeable future.

The number of record holders of the Company's common stock as of April 14, 1997 
was 302. Based upon information from the principal market makers, the Company
believes there are more than 2,000 beneficial owners. The last reported sales
price of the Company's common stock on April 14, 1997 was $28.50.




FOLLOWING IS THE COMPANY'S QUARTERLY MARKET RANGE FOR FISCAL YEARS 1996, 1995
AND 1994.

<TABLE>
<CAPTION>
                                        1996                       1995                        1994
Quarter                      HIGH        LOW            HIGH        Low             High        Low
- ---------------------------------------------------------------------------------------------------
<S>                       <C>        <C>             <C>        <C>              <C>        <C> 
First                      $18.75     $30.00          $16.50     $13.50           $20.25     $15.50
Second                      23.25      41.50           19.00      14.75            18.50      12.00
Third                       25.00      38.00           18.25      15.25            15.25      11.50
Fourth                      22.00      32.50           19.50      16.25            14.50      10.50
- ---------------------------------------------------------------------------------------------------
</TABLE>
                                                                                
                                                                                
NOTES:



                                      28

<PAGE>   17
\                                                    
                                                    
CORPORATE                                              
INFORMATION                                            
                                                       
DATE FOUNDED                                           
1948                                                   
                                                       
NUMBER OF EMPLOYEES                                    
3,500                                                  
                                                       
STOCK TRANSFER AGENT & REGISTRAR                       
UMB Bank, n.a.                                         
P.O. Box 419226                                        
Kansas City, Missouri  64141-6226                      
816-860-7000                                           
                                                       
STOCK EXCHANGE LISTING                                 
NASDAQ National Market System                          
Trading Symbol: BKLE                                   
                                                       
INDEPENDENT PUBLIC ACCOUNTANTS                         
Deloitte & Touche, LLP                                 
Omaha, Nebraska                                         
                                                       
GENERAL CORPORATE COUNSEL                              
Jacobsen, Orr, Nelson, Wright, Harder &                
Lindstrom, P.C.                                        
Kearney, Nebraska                                      
                                                       
LEGAL COUNSEL                                          
Knudsen, Berkheimer, Richardson, Endacott              
& Routh                                                
Lincoln, Nebraska                                      
                                                       
ANNUAL MEETING                                         
The Annual Meeting of Shareholders is                  
scheduled for 10:00 a.m. Monday, June 2,               
1997 at the Ockinga Center, University                 
of Nebraska at Kearney. (Kearney, Nebraska)            
                                                       
FORM 10-K                                              
A copy of the 10-K is available to shareholders        
without charge upon written request to:                
Karen B. Rhoads, Vice President of Finance             
The Buckle, Inc.                                       
P.O. Box 1480                                          
Kearney, Nebraska  68848-1480                          
                                                       
TRADEMARKS                                             
The Buckle is a trademark of The Buckle,               
Inc., which is registered in the United States.        
                                                       
                                                    
BOARD OF DIRECTORS                                     
                                                       
DANIEL J. HIRSCHFELD                                   
Chairman of the Board                                  
                                                       
DENNIS H. NELSON                                       
President & Chief Executive Officer                    
                                                       
KAREN B. RHOADS                                        
Vice President of Finance, Treasurer & Chief           
Financial Officer                                      
                                                       
RALPH M. TYSDAL                                        
Owner of McDonald's restaurant franchises              
                                                       
BILL L. FAIRFIELD                                      
President & CEO, Inacom Corp.                          
                                                       
WILLIAM D. ORR                                        
Senior Vice President for Agency & Marketing           
Operations, Woodmen Accident &                         
Life Co.                                               
                                                       
ROBERT E. CAMPBELL                                     
President, Miller & Paine                              
(Real Estate Management)                               
                                                       
EXECUTIVE OFFICERS                                     
                                                       
DENNIS H. NELSON                                       
President & Chief Executive Officer                    
                                                       
KAREN B. RHOADS                                        
Vice President of Finance, Treasurer & Chief           
Financial Officer                                      
                                                       
S. WAYNE DAUGHERTY                                     
Vice President of Operations & Secretary               
                                                       
JAMES E. SHADA                                         
Vice President of Sales                                
                                                       
GARY L. LALONE                                         
Vice President of Sales                                
                                                       
SCOTT M. PORTER                                        
Vice President of Men's Merchandising                  
                                                       
BRETT P. MILKIE                                        
Vice President of Leasing                           
                                                    
                                                    
                                                    
                                                    

<PAGE>   1

EXHIBIT 23



INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in Registration Statements 
Nos. 33-07227, 33-48402 and 33-4104 on Form S-8 of our reports dated
February 25, 1997, appearing in and incorporated by reference in the Annual
Report on Form 10-K of The Buckle, Inc. for the year ended February 1, 1997.



DELOITTE & TOUCHE LLP

Omaha, Nebraska
February 25, 1997


                                      13

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          FEB-01-1997
<PERIOD-START>                             FEB-04-1996
<PERIOD-END>                               FEB-01-1997
<CASH>                                      35,486,562
<SECURITIES>                                 8,454,869
<RECEIVABLES>                                1,698,679
<ALLOWANCES>                                   311,795
<INVENTORY>                                 31,105,692
<CURRENT-ASSETS>                            78,399,455
<PP&E>                                      49,247,709
<DEPRECIATION>                              26,290,267
<TOTAL-ASSETS>                             102,016,615
<CURRENT-LIABILITIES>                       23,494,555
<BONDS>                                              0
                                0
                                          0
<COMMON>                                       349,095
<OTHER-SE>                                  77,693,707
<TOTAL-LIABILITY-AND-EQUITY>               102,016,615
<SALES>                                    206,393,464
<TOTAL-REVENUES>                           206,393,464
<CGS>                                      140,359,074
<TOTAL-COSTS>                               45,518,063
<OTHER-EXPENSES>                           (1,151,253)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                             21,667,580
<INCOME-TAX>                                 8,043,839
<INCOME-CONTINUING>                         13,623,741
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                13,623,741
<EPS-PRIMARY>                                     1.86
<EPS-DILUTED>                                        0
        

</TABLE>


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