<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
This schedule contains summary financial information extracted from the
Condensed Consolidated Balance Sheets at July 29, 2000 and the Condensed
Consolidated Statements of Operations for the twenty-six weeks ended July 29,
2000 and is qualified in its entirety by reference to such financial statements.
</LEGEND>

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                                           FEB-03-2001
<PERIOD-END>                                                JUL-29-2000
<CASH>                                                          126,200
<SECURITIES>                                                          0
<RECEIVABLES>                                                 1,978,500
<ALLOWANCES>                                                     27,200
<INVENTORY>                                                  34,610,000
<CURRENT-ASSETS>                                             39,715,000
<PP&E>                                                       55,355,700
<DEPRECIATION>                                               24,988,200
<TOTAL-ASSETS>                                               72,645,600
<CURRENT-LIABILITIES>                                        14,717,500
<BONDS>                                                               0
                                                 0
                                                           0
<COMMON>                                                     48,513,700
<OTHER-SE>                                                 (16,779,100)
<TOTAL-LIABILITY-AND-EQUITY>                                 72,645,600
<SALES>                                                      82,688,700
<TOTAL-REVENUES>                                             82,688,700
<CGS>                                                        51,547,800
<TOTAL-COSTS>                                                51,547,800
<OTHER-EXPENSES>                                             37,575,700
<LOSS-PROVISION>                                                      0
<INTEREST-EXPENSE>                                            1,231,700
<INCOME-PRETAX>                                             (7,666,500)
<INCOME-TAX>                                                          0
<INCOME-CONTINUING>                                         (7,666,500)
<DISCONTINUED>                                                        0
<EXTRAORDINARY>                                                       0
<CHANGES>                                                             0
<NET-INCOME>                                                (7,666,500)
<EPS-BASIC>                                                    (0.28)
<EPS-DILUTED>                                                    (0.28)


</TABLE>



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