NATURAL WONDERS INC
DEF 14A, 1997-04-18
RETAIL STORES, NEC
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
    Filed by the Registrant /X/
    Filed by a party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to 240.14a-11(c) or 240.14a-12
 
                                      NATURAL WONDERS, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  No fee required.
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
     and 0-11
     (1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     (2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     (3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     (4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     (5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
     (1) Amount Previously Paid:
        ------------------------------------------------------------------------
     (2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     (3) Filing Party:
        ------------------------------------------------------------------------
     (4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                                     [LOGO]
 
                             NATURAL WONDERS, INC.
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD MAY 23, 1997
 
Dear Stockholder:
 
    On behalf of the Board of Directors, I cordially invite you to attend the
Annual Meeting of Stockholders of Natural Wonders, Inc., a Delaware corporation
(the "Company"), to be held on May 23, 1997 at 9:00 a.m. at the principal
offices of the Company, located at 4209 Technology Drive, Fremont, California
94538, for the following purposes:
 
    1.  To elect one (1) Class I director to hold office until the 2000 Annual
       Meeting of Stockholders and until his successor is elected and qualified.
 
    2.  To consider a proposal to amend the Company's Amended and Restated 1993
       Omnibus Stock Plan to increase the number of shares reserved for issuance
       thereunder from 1,710,000 to 2,000,000.
 
    3.  To consider a proposal to ratify the appointment of Deloitte & Touche
       LLP as the independent auditors of the Company for the fiscal year ending
       January 31, 1998.
 
    4.  To transact such other business as may properly come before the meeting.
 
    Stockholders of record at the close of business on April 11, 1997 are
entitled to notice of, and to vote at, this meeting and any continuation or
adjournments thereof.
 
                                          By Order of the Board of Directors
 
                                           /S/ KATHLEEN M. CHATFIELD
                                          Kathleen M. Chatfield
                                          CHIEF EXECUTIVE OFFICER AND PRESIDENT
 
Fremont, California
April 18, 1997
 
    WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING, YOU ARE URGED TO SIGN AND
PROMPTLY MAIL THE ENCLOSED PROXY IN THE RETURN ENVELOPE SO THAT YOUR STOCK MAY
BE REPRESENTED AT THE MEETING.
<PAGE>
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                                                                PAGE
                                                                                                                -----
<S>                                                                                                          <C>
VOTING RIGHTS..............................................................................................           1
 
NOMINATION AND ELECTION OF DIRECTORS.......................................................................           2
    Meetings of the Board of Directors and Committees......................................................           3
    Compensation of Directors..............................................................................           3
 
PROPOSAL TO AMEND THE 1993 OMNIBUS STOCK PLAN..............................................................           5
    Summary of 1993 Omnibus Stock Plan as amended..........................................................           5
    Summary of United States Federal Income Tax Consequences of Stock Options..............................           9
 
APPOINTMENT OF INDEPENDENT AUDITORS........................................................................          11
 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.............................................          12
 
EXECUTIVE OFFICER COMPENSATION AND OTHER MATTERS...........................................................          14
    Compensation of Executive Officers.....................................................................          14
    Stock Options Granted in Fiscal 1996...................................................................          15
    Option Exercises and Fiscal 1996 Year-End Values.......................................................          16
    Employment Contracts and Change of Control Arrangements................................................          16
    Compliance with Section 16(a) of the Securities Exchange Act of 1934...................................          16
 
REPORT OF THE COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION.............................................          17
    Overview and Policies for Fiscal Year 1996.............................................................          17
    Chief Executive Officer Compensation...................................................................          18
    Deductibility of Executive Compensation................................................................          18
 
COMPARISON OF STOCKHOLDER RETURN...........................................................................          19
 
STOCKHOLDER PROPOSALS TO BE PRESENTED AT NEXT ANNUAL MEETING...............................................          20
 
TRANSACTION OF OTHER BUSINESS..............................................................................          20
</TABLE>
<PAGE>
                                PROXY STATEMENT
                      1997 ANNUAL MEETING OF STOCKHOLDERS
                             NATURAL WONDERS, INC.
                             4209 TECHNOLOGY DRIVE
                           FREMONT, CALIFORNIA 94538
                                 (510) 252-9600
 
    This Proxy Statement is furnished in connection with the solicitation by the
Board of Directors (the "Board") of Natural Wonders, Inc., a Delaware
corporation (the "Company") of Proxies for use at the Annual Meeting of
Stockholders to be held on May 23, 1997, or any adjournment thereof, for the
purposes set forth in the accompanying Notice of Annual Meeting of Stockholders.
This Proxy Statement and accompanying Proxy are first being sent to stockholders
on approximately April 18, 1997. The cost of the solicitation of Proxies will be
borne by the Company. The Board may use the services of the Company's directors,
officers and others to solicit Proxies, personally or by telephone. The Board
may also arrange with brokerage houses and other custodians, nominees and
fiduciaries to forward solicitation material to the beneficial owners of the
stock held of record by such persons and the Company may reimburse them for
their reasonable out-of-pocket expenses incurred in so doing. The Annual Report
for the fiscal year ended February 1, 1997, including financial statements, is
being mailed to stockholders concurrently with the mailing of this Proxy
Statement.
 
                                 VOTING RIGHTS
 
    The voting securities of the Company entitled to vote at the Annual Meeting
consist of shares of Common Stock. Only stockholders of record at the close of
business on April 11, 1997 are entitled to notice of and to vote at the Annual
Meeting. On that date, there were 7,987,846 shares of the Company's Common Stock
issued and outstanding. Each share of Common Stock is entitled to one vote. The
Company's Bylaws provide that a majority of all of the shares of the stock
entitled to vote, whether present in person or by Proxy, shall constitute a
quorum for the transaction of business at the meeting. If an executed Proxy is
submitted without any instruction for the voting of such Proxy, the Proxy will
be voted in favor of the proposals described.
 
    All shares represented by valid Proxies received prior to the Annual Meeting
will be voted and, where a stockholder specifies by means of the Proxy a choice
with respect to any matter to be acted upon, the shares will be voted in
accordance with the specifications so made. A stockholder who signs and returns
a Proxy will have the power to revoke it at any time before it is voted. A Proxy
may be revoked by filing with the President of the Company a written revocation
or duly executed Proxy bearing a later date, or by appearing at the Annual
Meeting and electing to vote in person.
 
                                       1
<PAGE>
                                  PROPOSAL ONE
                      NOMINATION AND ELECTION OF DIRECTORS
 
    The Company has a classified Board of Directors consisting of three classes,
with the classes serving for staggered three year terms. Currently, there is one
director in Class I (and one vacancy), and two directors each in Class II and
Class III. One Class I director is to be elected at the upcoming Annual Meeting
of Stockholders, whose term will then expire at the Annual Meeting of
Stockholders in 2000. The term of each Class II director will expire at the
Annual Meeting of Stockholders in 1998. The term of each Class III director will
expire at the Annual Meeting of Stockholders in 1999.
 
    Management's nominee for election as a Class I director at the Annual
Meeting of Stockholders is Peter L. Harris, the current Class I member of the
Board of Directors. If elected, the nominee will serve as a director until the
earlier to occur of (i) the Company's Annual Meeting of Stockholders in 2000 or
(ii) his resignation or the vacancy of his office as a result of death, removal,
or other cause in accordance with the Bylaws of the Company. Management knows of
no reason why this nominee should be unable or unwilling to serve. However, if
this nominee should for any reason be unable or unwilling to serve, the Proxies
will be voted for such substitute nominee as Management may designate. Proxies
may not be voted for more than one nominee.
 
    THE BOARD RECOMMENDS A VOTE "FOR" THE NOMINEE LISTED HEREIN. If a quorum is
present and voting, the nominee for Class I director receiving the highest
number of votes will be elected as a Class I director. Abstentions and broker
non-votes will be counted as present for purposes of determining if a quorum is
present, but will have no effect on the vote.
 
    The name of the Class I nominee for director and certain information about
him is set forth below. The names of directors and certain information about the
Class II and Class III directors with unexpired terms are also set forth below.
 
<TABLE>
<CAPTION>
                                                                                                                 DIRECTOR
                      NAME                                  POSITIONS WITH THE COMPANY                 AGE         SINCE
- ------------------------------------------------  -----------------------------------------------      ---      -----------
<S>                                               <C>                                              <C>          <C>
NOMINEE FOR CLASS I DIRECTOR:
 
Peter L. Harris.................................  Director                                                 53         1997
 
CONTINUING CLASS II DIRECTORS WHOSE TERMS EXPIRE AT THE 1998 ANNUAL MEETING OF STOCKHOLDERS:
 
Peter G. Hanelt.................................  Director                                                 51         1997
 
Julius Jensen III...............................  Director                                                 63         1996
 
CONTINUING CLASS III DIRECTORS WHOSE TERMS EXPIRE AT THE 1999 ANNUAL MEETING OF STOCKHOLDERS:
 
Pearson C. Cummin III...........................  Director and Chairman of the Board                       54         1988
 
Kathleen M. Chatfield...........................  Chief Executive Officer, President and Director          44         1994
</TABLE>
 
    PEARSON C. CUMMIN III has served as Chairman of the Board since March 1997,
and a director of the Company since July 1988. Mr. Cummin has served as a
general partner of Consumer Venture Partners, a venture capital investment firm
since January 1986. Mr. Cummin is a director of Pacific Sunwear of California,
Inc., and of Boston Beer Company, Inc.
 
    KATHLEEN M. CHATFIELD has served as Chief Executive Officer of the Company
since February 1995, as a director of the Company since November 1994, and as
President of the Company since September 1994. Ms. Chatfield also served as the
Company's Chief Operating Officer from September 1994 to February 1995, as
Senior Vice President, Operations from January 1994 to September 1994, as Vice
President, Store Operations from February 1992 to January 1994, as Director of
Stores from January 1991 to January 1992 and as Regional Manager from January
1990 to January 1991.
 
                                       2
<PAGE>
    PETER G. HANELT has served as a director of the Company since March 1997.
Mr. Hanelt has served as a Retail and Wholesale Consumer Products Consultant
since February 1997. Previously, Mr. Hanelt served as Chief Operating Officer
and Chief Financial Officer of Esprit De Corp, an apparel manufacturer,
wholesaler and retailer, from 1993 to 1997, and as President, Retail Division
from 1995 to 1996. Also, Mr. Hanelt served as Vice President, Finance and
Operations of Saint Francis Memorial Hospital, a private teaching hospital from
1992 to 1993, and Acting Chief Operating Officer and Chief Financial Officer of
Post Tool, Inc., a retailer of power and hand tools, from 1990 to 1992. Mr.
Hanelt is a director of The Great American Backrub Store, Inc.
 
    PETER L. HARRIS has served as a director of the Company since January 1997.
Mr. Harris has served as Chairman, Chief Executive Officer and President of
Expressly Portraits, a family portrait studio chain, since August 1995.
Previously, Mr. Harris served as Chairman of Accolade, Inc., a publisher of
interactive entertainment software, from May 1994 to January 1996, and Chief
Executive Officer from May 1994 to June 1995. He also served as President of
Phoenix Retailing from July 1992 to May 1994, as President and Chief Executive
Officer of FAO Schwarz from 1985 to 1992 and as President of Gemco Department
Stores from 1980 to 1984. Mr. Harris is a director of Boomtown, Inc., On-Sale,
Inc. and Pacific Sunwear of California, Inc.,
 
    JULIUS JENSEN III has served as a director of the Company since February
1996. Mr. Jensen has served as a general partner of Copley Venture Partners, a
venture capital investment firm since 1982. Mr. Jensen is a director of Pacific
Sunwear of California, Inc.
 
MEETINGS OF THE BOARD OF DIRECTORS AND COMMITTEES
 
    During fiscal 1996 the Board held six meetings. During that period, the
Audit Committee of the Board held two meetings and the Compensation Committee
held three meetings. The Company does not have a nominating committee of the
Board. During fiscal 1996, Julius Jensen III, while serving as a member of the
Compensation Committee, attended one of the two meetings held after he became a
member. Other than this exception, no director attended fewer than 75% of the
board meetings or of the committee meetings upon which directors served, while
such director served as a director.
 
    The members of the Audit Committee are Pearson C. Cummin III, Peter G.
Hanelt and Julius Jensen III. The functions of the Audit Committee include (i)
recommending the independent auditors to the Board, (ii) reviewing and approving
the planned scope of the annual audit, proposed fee arrangements and the results
of the annual audit, (iii) reviewing the annual and quarterly financial reports
with the auditors and management and (iv) setting the scope and reviewing the
results of the internal audit function.
 
    The members of the Compensation Committee are Pearson C. Cummin III, Julius
Jensen III and Peter L. Harris. The function of the Compensation Committee is to
make recommendations concerning salary and incentive compensation for officers
and employees of the Company.
 
COMPENSATION OF DIRECTORS
 
    With the exception of Robert S. Rubenstein, a former director, the Company's
directors did not receive any cash compensation for their services as members of
the Board of Directors during the fiscal year ended February 1, 1997, but were
reimbursed for expenses incurred in attending each Board and committee meeting.
 
    The Company provided Mr. Rubenstein with compensation for his services as a
member of the Board of Directors of the Company of $3,000 per fiscal quarter
plus $500 per committee meeting in addition to reimbursement for expenses
incurred in attending each Board and committee meeting. As a result, Mr.
Rubenstein received $12,000 in compensation during the fiscal year ended
February 1, 1997.
 
                                       3
<PAGE>
    The Company has an agreement to provide Peter G. Hanelt and Peter L. Harris
compensation for their services as members of the Board of Directors of the
Company of $3,000 per fiscal quarter, plus $500 per committee meeting. As they
were recently appointed to the Board of Directors, no compensation was paid
during the fiscal year ended February 1, 1997.
 
    The Company's 1993 Outside Directors Stock Option Plan (the "Director Plan")
provides that upon initial election to the Board of Directors, each new
non-employee director will receive a one-time grant of an option to purchase
12,000 shares of the Company's Common Stock. The Directors Plan also provides
for subsequent grants to each non-employee director, on each anniversary date of
the initial grant, of an option to purchase 4,000 shares of Common Stock. The
exercise price of all options granted to directors have been at fair market
value at the time of grant and the options vest over three years.
 
                                       4
<PAGE>
                                  PROPOSAL TWO
                 PROPOSAL TO AMEND THE 1993 OMNIBUS STOCK PLAN
 
    The Company's Board of Directors and the stockholders have previously
adopted and approved the 1993 Amended and Restated Omnibus Stock Plan (the
"Stock Plan"). A total of 1,710,000 shares of common stock are presently
reserved for issuance under the Stock Plan and only 244,854 shares were
available for the future grant of options and other awards under the Stock Plan
as of February 1, 1997. Due to the limited number of shares remaining, the Board
of Directors approved an amendment to the Stock Plan, subject to stockholder
approval, to increase the number of shares reserved for issuance under the Stock
Plan from 1,710,000 to 2,000,000 shares. At the Annual Meeting, the stockholders
are being requested to approve and ratify such amendment to the Stock Plan
authorizing an additional 290,000 shares for the future grant of stock options
and other awards under the Stock Plan. If approved, this amendment will increase
the maximum aggregate number of shares issuable under the Stock Plan from
1,710,000 to 2,000,000.
 
    The Board of Directors believes that approval and ratification of the
amendment to the Stock Plan to make available an adequate number of shares for
the future grant of stock options and other awards is in the best interests of
the Company and its stockholders because stock options and other forms of stock
compensation serve to align the long-term interests of the Stock Plan's
participants and the stockholders and are an important factor in attracting,
motivating and retaining qualified personnel essential to the success of the
Company.
 
SUMMARY OF THE STOCK PLAN
 
    The following summary of the Stock Plan is qualified in its entirety by the
specific language of the Stock Plan, a copy of which is available to any
stockholder upon request.
 
    GENERAL.  The Stock Plan permits the grant of incentive or nonqualified
stock options and awards of restricted stock, performance shares, performance
units, stock appreciation rights or phantom stock to eligible employees and
consultants of the Company. On March 11, 1997, the Board of Directors amended
the Stock Plan, subject to stockholder approval, to increase from 1,710,000
shares to 2,000,000 shares the maximum aggregate number of shares issuable
thereunder. Appropriate adjustments will be made to the shares subject to the
Stock Plan and to any outstanding option or award in the event of any stock
dividend, stock split, reverse stock split, recapitalization, merger,
consolidation, exchange of shares, combination, reclassification or similar
change in the Company's capital structure. To the extent that any outstanding
option or award expires or terminates, or shares subject to repurchase by the
Company are repurchased, the shares subject to the expired or terminated portion
of such option or award or such repurchased shares are returned to the Stock
Plan and become available for future grants.
 
    ADMINISTRATION.  The Stock Plan is administered by the Board or a duly
appointed committee of the Board. With respect to the participation of
individuals who are subject to Section 16 of the Securities Exchange Act of
1934, as amended (the "Exchange Act"), the Stock Plan must be administered in
compliance with the requirements of Rule 16b-3 under the Exchange Act. Subject
to the provisions of the Stock Plan, the Board or the committee determines the
persons to whom grants of options or other awards are to be made, the number of
shares to be covered by each option or award, the terms of vesting and all other
terms and conditions of the options and other awards. The Board or committee
will interpret the Stock Plan and options and awards granted under the plan, and
all determinations of the Board or committee will be final and binding on all
persons having an interest in the Stock Plan or any option or award.
 
    ELIGIBILITY.  All employees (including officers and directors who are also
employees) and consultants or other independent contractors of the Company or
any parent or subsidiary corporations of the Company are eligible to participate
in the Stock Plan. In addition, options and other awards may also be
 
                                       5
<PAGE>
granted to prospective employees, consultants or other independent contractors
in connection with written offers of employment or engagement.
 
    STOCK OPTIONS.  The Company intends that compensation related to options
granted under the Stock Plan qualify for the "performance-based compensation"
exemption under Section 162(m) of the Code. To qualify for such exemption, the
Stock Plan limits the number of shares for which options may be granted to any
employee within any fiscal year to a maximum of 100,000, provided that a new
employee may receive an additional one-time grant of an option for up to a
maximum of 300,000 shares. These limits will be adjusted, as appropriate, for
stock splits or other changes in the capitalization of the Company,
 
    Options granted under the Stock Plan may be "incentive stock options" within
the meaning of Section 422 of the Code or nonqualified stock options. Each
option is evidenced by a written agreement between the Company and the optionee
specifying the number of shares subject to the option and the other terms and
conditions of the option, consistent with the requirements of the Stock Plan.
The exercise price of an incentive stock option must be no less than 100%, and
the exercise price of a nonqualified stock option must be no less than 85%, of
the fair market value of a share of the Company's Common Stock on the date of
grant. However, any incentive stock option granted to a person who owns stock
possessing more than 10% of the voting power of the Company's outstanding stock
must have an exercise price of no less than 110% of the fair market value of a
share of the Company's Common Stock on the date of grant. On March 31, 1997, the
closing sale price per share of the Company's Common Stock, as reported on the
Nasdaq National Market, was $4.125. Generally, options may be exercised by
payment of the exercise price in cash, by check or in cash equivalent, by tender
of shares of the Company's Common Stock owned by the optionee having a fair
market value not less than the exercise price, by a recourse promissory note in
a form approved by the Company by the assignment of the proceeds of a sale of
some or all of the shares of Common Stock being acquired upon the exercise of
the option, or by any combination of these. However, the Board or committee may
restrict the forms of payment permitted in connection with any option grant.
 
    Options granted under the Stock Plan will become exercisable at such times
as specified by the Board or committee either in the original grant or by
subsequent amendment of an option, and generally become exercisable in
installments subject to continued employment with the Company. Unless otherwise
determined by the Board in granting an option, options granted under the Stock
Plan have a term of ten years. Options are nontransferable by the optionee other
than by will or by the laws of descent and distribution, and are exercisable
during the optionee's lifetime only by the optionee.
 
    RESTRICTED STOCK.  Each award of restricted stock under the Stock Plan is
evidenced by a written agreement between the Company and the participant
specifying the number of shares subject to the award and the other terms and
conditions of the award, consistent with the requirements of the Stock Plan. No
monetary payment is required in connection with an award of restricted stock.
Restricted stock is subject to restrictions on transfer by the participant
during a period established by the Board. Until the termination of the
applicable period of restriction, no restricted stock may be sold, transferred,
pledged, assigned, or otherwise alienated or hypothecated other than by will or
by the laws of descent and distribution. All rights with respect to restricted
stock may be exercised only by the participant during his or her lifetime.
 
    PERFORMANCE SHARES AND PERFORMANCE UNITS.  The Board or committee may award
performance shares or performance units (together, "performance awards") under
the Stock Plan pursuant to which participants may receive shares of the
Company's Common Stock without monetary payment therefor, cash, or a combination
of both if and to the extent that performance goals established by the Board are
attained during a performance period. The participant is not required to make
any monetary payment to receive a performance award. Performance goals represent
one or more threshold levels of attainment of one or more measures of business
performance as specified in the written award agreement between the participant
and the Company. The Board or committee must establish the performance goals
applicable to a performance award prior to the start of the performance period
for such award, or such later date as permitted under Section 162(m) of the
Code. The Board or committee may base the performance goals on
 
                                       6
<PAGE>
one or more of the following measures of business performance: revenue,
operating income, pre-tax profit, net income, gross margin, operating margin,
earnings per share, return on stockholder equity, return on capital, return on
assets, cash flow, and debt reduction. Such terms will have the same meaning as
used in the Company's financial statements, or, if not used therein, the meaning
applied pursuant to generally accepted accounting principles. The measures of
business performance may be absolute or relative to a standard selected by the
Board or committee. Attainment of the performance goals will be measured on a
consolidated, divisional or other business unit basis, as determined by the
Board or committee, before the effect of changes in accounting standards,
restructuring charges, and similar extraordinary items, determined according to
criteria established by the Board.
 
    Performance awards may be granted by the Board in the form of performance
shares or performance units. Performance shares and performance units are
bookkeeping units denominated in shares of stock or dollar amounts,
respectively, which represent a right to receive the value of the units upon the
attainment of the applicable performance goals within the performance period.
Each performance share has an initial value equal to the fair market value of a
share of Common Stock on the date of the award, while each performance unit has
an initial value of $100. The ultimate value of a performance award depends on
the extent to which the preestablished performance goals are achieved and, in
the case of performance shares, the change in the value of the Common Stock
during the performance period.
 
    The Board or committee will specify in a written agreement between the
participant and the Company evidencing each performance award the number of
performance shares or performance units awarded, the applicable performance
goals and performance period and all other terms and conditions of the award,
consistent with the requirements of the Stock Plan. However, subject to
appropriate adjustment for stock splits or other changes in the Company's
capital structure, no award of performance shares may permit a participant to
receive more than 25,000 shares of Common Stock for each full fiscal year
contained in the applicable performance period, and no award of performance
units may permit a participant to receive more than $500,000 for each full
fiscal year contained in the applicable performance period.
 
    Following completion of the performance period for a performance award, the
Board or committee must certify in writing the extent to which the performance
goals have been attained. The participant will then be entitled to receive
payment of the value of the performance shares or performance units actually
earned in cash, shares of stock, or in any combination thereof in a lump sum or
in installments as determined by the Board, or if the Board permits, as
determined by the participant. All rights under a performance award are
exercisable only by the participant and may not be sold; transferred, pledged;
assigned, or otherwise alienated or hypothecated except by will or the laws of
descent and distribution. The Company intends that compensation related to
performance awards under the Stock Plan qualify for the "performance-based
compensation" exemption under Section 162(m) of the Code.
 
    STOCK APPRECIATION RIGHTS.  The Board or committee may award stock
appreciation rights ("SARs") under the Stock Plan either alone ("Freestanding
SARs") or in tandem with stock options granted under the plan ("Tandem SAR").
Each SAR is a right to receive payment equal to the appreciation in the market
value of a stated number of shares of Common Stock from the SAR's exercise price
to the market value on the date of the SAR's exercise.
 
    A Tandem SAR may be granted either at the time of grant of the related
option or at any time thereafter in the case of a nonqualified stock option. A
Tandem SAR is exercisable to the extent its related option is exercisable, and
its exercise price is the same as the exercise price of the related option. Upon
the exercise of a Tandem SAR, the related option is canceled for the number of
shares covered by the exercise of the SAR. Similarly, a Tandem SAR is canceled
for the same number of shares for which its related option is exercised.
 
                                       7
<PAGE>
    A Freestanding SAR is exercisable at such times and subject to such terms
and conditions as the Board or committee establishes, and its exercise price
will be no less than the fair market value of the Common Stock on the date of
grant. Freestanding SARs may not be exercisable for a term of more than ten
years.
 
    Payment upon the exercise of an SAR may be made in cash, shares of stock, or
in any combination thereof in a lump sum or in; installments as determined by
the Board, or if the Board permits, as determined by the participant. The
Company intends that compensation related to SARs granted under the Stock Plan
qualify for the "performance based compensation" exemption under Section 162(m)
of the Code. To qualify for such exemption, the Stock Plan limits the number of
shares for which SARs may be granted to any employee within any fiscal year to a
maximum of 100,000, provided that a new employee may receive an additional
one-time grant of an SAR for up to a maximum of 300,000 shares. These limits are
subject to appropriate adjustment for stock splits or other changes in the
capitalization of the Company. All rights under an SAR are exercisable only by
the participant and may not be sold, transferred, pledged, assigned, or
otherwise alienated or hypothecated except by will or the laws of descent and
distribution.
 
    PHANTOM STOCK.  The Board or committee may grant phantom stock awards under
the Stock Plan and will not require any monetary payment therefor. Each unit of
phantom stock awarded under the Stock Plan represents the right to receive
payment equal to the value of the unit at the time of settlement of such award.
As specified by the Board or committee in a written agreement between the
participant and the Company, the value of a unit of phantom stock may be either
the fair market value of a share of Common Stock or the appreciation in the
market value of a share of Common Stock from the date of award to its settlement
date. The Board or committee will determine and set forth in the agreement the
terms, conditions, restrictions and/or performance goals governing the
settlement of the phantom stock award.
 
    Upon the settlement of a phantom stock award, the Company will pay to the
participant the value of each phantom stock unit in cash, shares of stock, or
any combination thereof in a lump sum or in installments as determined by the
Board, or if the Board permits, as determined by the participant. The Company
intends that compensation related to SARs granted under the Stock Plan qualify
for the "performance-based compensation" exemption under Section 162(m) of the
Code to the extent permitted under regulations promulgated pursuant to Section
162(m). The Stock Plan limits the number of phantom stock units which may be
granted to any employee within any fiscal year to a maximum of 100,000 provided
that a new employee may receive an additional one-time grant for up to a maximum
of 200,000 phantom stock units. These limits are subject to appropriate
adjustment for stock splits or other changes in the capitalization of the
Company. All rights under a phantom stock award are exercisable only by the
participant and may not be sold, transferred, pledged, assigned, or otherwise
alienated or hypothecated except by will or the laws of descent and
distribution.
 
    RIGHTS AS A STOCKHOLDER.  A participant will have no rights as a stockholder
with respect to an option or award under the Stock Plan until shares of Common
Stock are issued to the participant. Participants awarded restricted stock may
vote such shares and will be entitled to any dividends paid with respect to such
shares. However, the Board may provide that such dividends will be accumulated
and paid only to the extent that the shares become nonforfeitable. In the
discretion of the Board, participants awarded performance shares or phantom
stock may be paid dividend equivalents, which may be accumulated and paid to the
extent that such awards are paid. In addition, the Board may provide for payment
of dividend equivalents in the event that the issuance of stock upon the
exercise of any option or payment of any award is delayed or deferred.
 
    TRANSFER OF CONTROL.  A "Transfer Control" will be deemed to occur upon any
of the following events in which the stockholders of the Company do not retain,
directly or indirectly, at least a majority of the beneficial interest in the
voting stock of the Company or its successor: (i) the direct or indirect sale or
exchange by the stockholders of the Company of all or substantially all of the
stock of the Company, or
 
                                       8
<PAGE>
(ii) a merger in which the Company is a party. A Transfer of Control will also
occur in the event of the sale, exchange or transfer of all or substantially all
of the assets of the Company other than to one or more corporations at least a
majority of the voting stock of which is beneficially owned by the stockholders
of the Company or a liquidation or dissolution of the Company. In the event of a
Transfer of Control of the Company, the Board may arrange with the surviving,
continuing, successor, or purchasing corporation or parent corporation thereof
(the "Acquiring Corporation") either to assume the Company's rights and
obligations under or substitute substantially equivalent rights for outstanding
options, stock appreciation rights, restricted stock and phantom stock. If the
Acquiring Corporation does not assume or substitute new rights for such
outstanding options and awards, any unexercisable and/or unvested portions of
the outstanding stock options, stock appreciation rights, restricted stock and
phantom stock will become immediately exercisable and/or fully vested, as the
case may be. Alternatively, the Board may grant stock options, stock
appreciation rights, restricted stock or phantom stock awards providing that
such options and awards will automatically become immediately exercisable and/or
fully vested upon any Transfer of Control. Upon any Transfer of Control, all
holders of outstanding performance shares and performance units for which the
performance period has not ended prior to the Transfer of Control will be paid
immediately prior to the Transfer of Control the target amount that would have
been earned had the performance goals applicable to the award been attained at
the 100% level, pro rated on the basis of the portion of the performance period
elapsed prior to the Transfer of Control.
 
    TERMINATION OR AMENDMENT.  All options and awards must be granted, if at
all, prior to April 27, 2005. The Board or committee may terminate or amend the
Stock Plan at any time, but, without stockholder approval, the Board of
Directors may not amend the Stock Plan to increase the total number of shares of
Common Stock covered by the Stock Plan or to change the class of persons
eligible to participate in the Stock Plan.
 
SUMMARY OF UNITED STATES FEDERAL INCOME TAX CONSEQUENCES OF STOCK OPTIONS
 
    The following summary is intended only as a general guide as to the United
States federal income tax consequences under current law with respect to
participation in the Stock Plan and does not attempt to describe all possible
federal or other tax consequences of such participation. Furthermore, the tax
consequences of options are complex and subject to change, and a taxpayer's
particular situation may be such that some variation of the described rules is
applicable.
 
    INCENTIVE STOCK OPTIONS.  Options designated as incentive stock options are
intended to fall within the provisions of Section 422 of the Code. An optionee
recognizes no taxable income as the result of the grant or exercise of such an
option.
 
    For optionees who do not dispose of their shares for two years following the
date the option was granted nor within one year following the transfer of the
shares upon exercise of the option, the gain on sale of the shares (which is the
difference between the sale price and the purchase price of the shares) will be
taxed as long-term capital gain. If an optionee satisfies such holding periods
upon a sale of the shares, the Company will not be entitled to any deduction for
federal income tax purposes. If an optionee disposes of shares within two years
after the date of grant or within one year from the date of exercise (a
"disqualifying disposition"), the difference between the fair market value of
the shares on the date of exercise and the option exercise price (not to exceed
the gain realized on the sale if the disposition is a transaction with respect
to which a loss, if sustained, would be recognized) will be taxed as ordinary
income at the time of disposition. Any gain in excess of that amount will be a
capital gain. If a loss is recognized, there will be no ordinary income; and
such loss will be a capital loss. A capital gain or loss will be long-term if
the optionee's holding period is more than 12 months. Any ordinary income
recognized by the optionee upon the disposition of the shares should be
deductible by the Company for federal income tax purposes, except to the extent
such deduction is limited by Section 162(m) of the Code, as described above.
 
                                       9
<PAGE>
    The difference between the option exercise price and the fair market value
of the shares on the determination date of an incentive stock option (which is
generally the date of exercise) is an adjustment in computing the optionee's
alternative minimum taxable income and may be subject to an alternative minimum
tax which is paid if such tax exceeds the regular tax for the year. Special
rules may apply with respect to certain subsequent sales of the shares in a
disqualifying disposition, certain basis adjustments for purposes of computing
the alternative minimum taxable income on a subsequent sale of the shares and
certain tax credits which may arise with respect to optionees subject to the
alternative minimum tax.
 
    NONQUALIFIED STOCK OPTIONS.  Options not designated as incentive stock
options will be nonqualified stock options. Nonqualified stock options have no
special tax status. An optionee generally recognizes no taxable income as the
result of the grant of such an option.
 
    Upon the exercise of a nonqualified stock option, the optionee normally
recognizes ordinary income in the amount of the difference between the option
exercise price and the fair market value of the shares on the determination date
(which is generally the date of exercise). If the optionee is an employee, such
ordinary income generally is subject to withholding of income and employment
taxes. The "determination date" is the date on which the option is exercised
unless the shares are not vested and/or the sale of the shares at a profit would
subject the optionee to suit under Section 16(b) of the Exchange Act, in which
case the determination date is the later of (i) the date on which the shares
vest, or (ii) the date the sale of the shares at a profit would no longer
subject the optionee to suit under Section 16(b) of the Exchange Act. (Section
16(b) of the Exchange Act generally is applicable only to officers, directors
and beneficial owners of more than 10% of the Common Stock of the Company.) If
the determination date is after the exercise date, the optionee may elect,
pursuant to Section 83(b) of the Code, to have the exercise date be the
determination date by filing an election with the Internal Revenue Service not
later than 30 days after the date the option is exercised. Upon the sale of
stock acquired by the exercise of a nonqualified stock option, any gain or loss,
based on the difference between the sale price and the fair market value on the
date of recognition of income, will be taxed as capital gain or loss. A capital
gain or loss will be long-term if the optionee's holding period is more than 12
months from the determination date. No tax deduction is available to the Company
with respect to the grant of a nonqualified option or the sale of the stock
acquired pursuant to such option. The Company should be entitled to a deduction
equal to the amount of ordinary income recognized by the optionee as a result of
the exercise of a nonqualified option, except to the extent such deduction is
limited by Section 162(m) of the Code, as described above.
 
    THE BOARD RECOMMENDS A VOTE "FOR" PROPOSAL NUMBER TWO. The affirmative vote
of a majority of the votes cast at the Annual Meeting of Stockholders at which a
quorum representing a majority of all outstanding shares of common stock of the
Company is present and voting, either in person or by Proxy, is required for
approval of this proposal. Abstentions and broker non-votes will be counted as
present for purposes of determining if a quorum is present. Abstentions will
have the same effect as a negative vote. Broker non-votes will have no effect on
the vote.
 
    The Board of Directors believes that the amendment of the Stock Plan to
increase the maximum aggregate number of shares of Common Stock issuable under
the Stock Plan by 290,000 shares from 1,710,000 to 2,000,000 shares, is in the
best interests of the stockholders and the Company for the reasons stated above.
 
                                       10
<PAGE>
                                 PROPOSAL THREE
                      APPOINTMENT OF INDEPENDENT AUDITORS
 
    The Board has selected Deloitte & Touche LLP to serve as independent
auditors to audit the financial statements of the Company for fiscal 1997.
Deloitte & Touche LLP has acted in such capacity since its appointment for
fiscal 1988. Representatives of Deloitte & Touche LLP will be present at the
Annual Meeting, will be given the opportunity to make a statement if the
representatives desire to do so, and will be available to respond to appropriate
questions.
 
    THE BOARD RECOMMENDS A VOTE "FOR" PROPOSAL NUMBER THREE. In the event that
ratification by the stockholders of the appointment of Deloitte & Touche LLP as
the Company's independent auditors is not obtained, the Board will reconsider
such appointment.
 
    The affirmative vote of a majority of the votes cast at the Annual Meeting
of Stockholders, at which a quorum representing a majority of all outstanding
shares of Common Stock of the Company is present and voting, either in person or
by Proxy, is required for approval of this proposal. Abstentions and broker non-
votes will be counted as present for purposes of determining if a quorum is
present. Abstentions will have the same effect as a negative vote. Broker
non-votes will have no effect on the vote.
 
                                       11
<PAGE>
         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
    The following table sets forth certain information regarding beneficial
ownership of the Company's Common Stock as of March 31, 1997 by (i) each person
who is known by the Company to own beneficially more than 5% of the outstanding
Common Stock of the Company, (ii) each of the Company's directors, (iii) each
executive officer of the Company named in the Summary Compensation Table, and
(iv) all current directors and executive officers of the Company as a group.
 
<TABLE>
<CAPTION>
                                                                                        AMOUNT
                                                                                          OF          PERCENT OF
NAME OF BENEFICIAL OWNER OR GROUP                                                     BENEFICIAL     COMMON STOCK
AND NATURE OF BENEFICIAL OWNERSHIP(1)                                                  OWNERSHIP      OUTSTANDING
- ------------------------------------------------------------------------------------  -----------  -----------------
<S>                                                                                   <C>          <C>
Consumer Venture Partners I, L.P.(2)................................................   1,170,720            14.7%
  Three Pickwick Plaza
  Greenwich, CT 06830
 
Robert S. Rubenstein(3).............................................................     909,704            11.4%
  182 Northgate One
  San Rafael, CA 94903
 
Centennial Associates, L.P(4).......................................................     761,500             9.5%
  900 Third Avenue
  New York, NY 10022
 
Arthur S. Berliner(5)...............................................................     454,278             5.7%
  Walden Partners
  750 Battery St.
  San Francisco, CA 94111
 
Norwest Equity Partners IV(6).......................................................     410,058             5.3%
  2800 Piper Jaffray Tower
  222 South Ninth Street
  Minneapolis, MN 55402
 
Copley Partners 2, L.P.(7)..........................................................     409,074             5.1%
  Federal Reserve Plaza
  600 Atlantic Plaza, 13th Floor
  Boston, MA 02110
 
Pearson C. Cummin III(8)............................................................   1,186,721            14.9%
Kathleen M. Chatfield(9)............................................................      99,949             1.3%
Peter G. Hanelt(10).................................................................       7,400           *
Peter L. Harris.....................................................................          --              --
Julius Jensen III(11)...............................................................     433,074             5.4%
Michael Sontag......................................................................          --              --
Michael J. Waide(12)................................................................      30,833           *
Karen A. Daley(13)..................................................................      16,718           *
Elizabeth A. Jones(14)..............................................................       8,666           *
All directors and executive officers
  as a group (9 persons)(15)........................................................   1,783,361            22.3%
</TABLE>
 
- ------------------------
 
 *   Less than 1%
 
 (1)  Except as indicated in the footnotes to this table, the persons named in
      the table have sole voting and investment power with respect to all shares
      of Common Stock shown as beneficially owned by them, subject to community
      property laws where applicable. The table is based upon information
      supplied by the directors, officers and principal stockholders.
 
 (2)  According to a Schedule 13G filed with the Securities and Exchange
      Commission dated February 10, 1995, Consumer Venture Partners I, L.P. has
      shared voting and investment power for all of such
 
                                       12
<PAGE>
      shares with Consumer Venture Associates, L.P., Consumer Venture Partners
      II, L.P., Consumer Venture Associates II, L.P., Christopher P. Kirchen and
      Pearson C. Cummin, III. Mr. Cummin, a director of the Company, is a
      general partner of Consumer Venture Associates, L.P., the sole general
      partner of Consumer Venture Partners I, L.P., and a general partner of
      Consumer Venture Associates II, L.P., the sole general partner of Consumer
      Venture Partners II, L.P. See footnote 8.
 
 (3)  Includes 44,400 shares held in trust for the benefit of Mr. Rubenstein's
      children and 3,000 shares held by Mr. Rubenstein's wife for herself and as
      custodian for her children. Mr. Rubenstein disclaims beneficial ownership
      of such shares.
 
 (4)  According to a Schedule 13D, as amended, filed with the Securities and
      Exchange Commission dated March 20, 1996 and information supplied by
      Centennial subsequent to that date, Centennial Associates, L.P.
 
 (5)  Includes 16,001 shares subject to stock options which are exercisable
      within 60 days of March 31, 1997. Also includes 95,870 shares beneficially
      owned by Walden Ventures, 209,002 shares beneficially owned by Walden
      Investors, and 65,000 shares beneficially owned by Walden Capital
      Partners. Mr. Berliner is a general partner of such entities and has
      shared voting and investment power with respect to the 369,872 shares held
      by them. Mr. Berliner disclaims beneficial ownership of such shares except
      to the extent of his pecuniary interest.
 
 (6)  According to a Schedule 13G filed with the Securities and Exchange
      Commission dated February 10, 1997, Norwest Equity Partners IV has shared
      voting and investment power with respect to such shares with its
      affiliates Itasca Partners, Robert F. Zicarelli and Daniel J. Haggerty.
 
 (7)  According to a Schedule 13G filed with the Securities and Exchange
      Commission dated February 10, 1994, Copley Partners 2, L.P. has shared
      voting and investment power with respect to all of such shares. Mr.
      Jensen, a director of the Company, is a general partner of Copley Partners
      2, L.P. See footnote 11.
 
 (8)  Includes 16,001 shares subject to stock options which are exercisable
      within 60 days of March 31, 1997, and 1,170,720 shares beneficially owned
      by Consumer Venture Partners I, L.P., and Consumer Venture Partners II,
      L.P., of which Mr. Cummin is a general partner. In his capacity as a
      general partner of Consumer Venture Associates, L.P., and Consumer Venture
      Associates II, L.P., Mr. Cummin has shared voting and investment power
      with respect to all such 1,170,720 shares and may be deemed to
      beneficially own such shares. Mr. Cummin disclaims beneficial ownership of
      such shares. See footnote 2.
 
 (9)  Includes 77,249 shares subject to stock options which are exercisable
      within 60 days of March 31, 1997.
 
(10)  Includes 900 shares held by Peter G. Hanelt, an Accountancy Corporation.
 
(11)  Includes 4,000 shares subject to stock options which are exercisable
      within 60 days of March 31, 1997. Also includes 20,000 shares held by Mr.
      Jensen's wife, and 409,074 shares beneficially owned by Copley Partners 2,
      L.P., of which Mr. Jensen is a general partner. In his capacity as a
      general partner of Copley Partners 2, L.P., Mr. Jensen has shared voting
      and investment power with respect to all 409,074 shares and may be deemed
      to beneficially own such shares. Mr. Jensen disclaims beneficial ownership
      of such shares. See footnote 7.
 
(12)  All of such 30,833 shares are subject to stock options which are
      exercisable within 60 days of March 31, 1997.
 
(13)  Includes 9,166 shares subject to stock options which are exercisable
      within 60 days of March 31, 1997.
 
(14)  All of such 8,666 shares are subject to stock options which are
      exercisable within 60 days of March 31, 1997.
 
(15)  Includes 145,915 shares subject to stock options which are exercisable
      within 60 days of March 31, 1997.
 
                                       13
<PAGE>
                EXECUTIVE OFFICER COMPENSATION AND OTHER MATTERS
 
COMPENSATION OF EXECUTIVE OFFICERS
 
    The following table sets forth the compensation paid or accrued by the
Company during fiscal years ended February 1, 1997, February 3, 1996, and
January 29, 1995 to (i) of the Chief Executive Officer during fiscal 1996 and
(ii) the four most highly compensated executive officers of the Company during
the fiscal year ended February 1, 1997.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                    LONG-TERM COMPENSATION
                                                                                 ----------------------------
                                            ANNUAL COMPENSATION                             AWARDS
                             --------------------------------------------------  ----------------------------
                                                                  OTHER ANNUAL     RESTRICTED     SECURITIES
NAME AND PRINCIPAL POSITION                                       COMPENSATION    STOCK AWARDS    UNDERLYING      ALL OTHER
    DURING FISCAL 1996         YEAR      SALARY($)    BONUS($)       ($)(1)            ($)        OPTIONS(#)    COMPENSATION
- ---------------------------  ---------  -----------  -----------  -------------  ---------------  -----------  ---------------
<S>                          <C>        <C>          <C>          <C>            <C>              <C>          <C>
Kathleen M.                       1996     325,000      132,031            --              --        100,000             --
  Chatfield(2) ............       1995     279,134           --            --              --         50,000             --
  President and Chief             1994     186,862           --            --          12,500(3)      55,000             --
  Executive Officer
 
Michael Sontag(4) .........       1996      76,923       30,000(5)          --             --         75,000         17,116(6)
  Senior Vice President,
  General Merchandise
  Manager
 
Michael J. Waide(7) .......       1996     220,000       68,750            --              --         50,000             --
  Senior Vice President,          1995      89,154       33,250(8)          --             --         50,000             --
  Finance, Chief Financial
  Officer and Secretary
 
Karen A. Daley(9) .........       1996     122,000       19,063            --              --         15,000             --
  Vice President, Human           1995     115,316           --            --              --          5,000             --
  Resources
 
Elizabeth A. Jones(10) ....       1996     140,000       39,375            --              --         20,000         85,506(11)
  Vice President,                 1995     120,000           --            --              --         20,000
  Operations
</TABLE>
 
- ------------------------------
 
 (1)  Unless otherwise specified, the total amount of personal benefits paid to
      any executive officer during the fiscal year was less than the lesser of
      (i) $50,000 and (ii) 10% of such executive officer's total reported salary
      and bonus.
 
 (2)  Ms. Chatfield served as Senior Vice President of Operations until
      September 1994, and then Chief Operating Officer of the Company until
      February 1995, when she became Chief Executive Officer.
 
 (3)  Represents 2,500 shares of Common Stock valued at $5.00 per share. All
      such shares vested in full in April 1995.
 
 (4)  Mr. Sontag was hired as an executive officer in October 1996.
 
 (5)  Represents performance bonus in connection with employment agreement.
 
 (6)  Represents relocation expenses paid in connection with Mr. Sontag's hiring
      as Senior Vice President, General Merchandise Manager.
 
 (7)  Mr. Waide was hired as an executive officer in August 1995.
 
 (8)  Represents performance bonus in connection with employment agreement.
 
 (9)  Ms. Daley was promoted to an executive officer in April 1995.
 
(10)  Ms. Jones was hired as an executive officer in March 1995.
 
(11)  Represents relocation expenses paid in connection with Ms. Jones' hiring
      as Vice President, Operations.
 
                                       14
<PAGE>
STOCK OPTIONS GRANTED IN FISCAL 1996
 
    The following table provides the specified information concerning grants of
options to purchase the Company's Common Stock made during the fiscal year ended
February 1, 1997 to the persons named in the Summary Compensation Table:
 
                       OPTION GRANTS IN 1996 FISCAL YEAR
 
<TABLE>
<CAPTION>
                                   INDIVIDUAL GRANTS                                     POTENTIAL REALIZABLE
- ---------------------------------------------------------------------------------------    VALUE AT ASSUMED
                                      NUMBER OF   % OF TOTAL                               ANNUAL RATES OF
                                     SECURITIES     OPTIONS                                  STOCK PRICE
                                     UNDERLYING   GRANTED TO                               APPRECIATION FOR
                                       OPTIONS     EMPLOYEES   EXERCISE OR                  OPTION TERM(1)
                                       GRANTED     IN FISCAL   BASE PRICE   EXPIRATION   --------------------
               NAME                    (#)(2)        YEAR       ($/SH)(3)      DATE         5%         10%
- -----------------------------------  -----------  -----------  -----------  -----------  ---------  ---------
<S>                                  <C>          <C>          <C>          <C>          <C>        <C>
Kathleen M. Chatfield..............     100,000      26.3498%      2.4375     02/06/06     153,293    388,475
 
Michael Sontag.....................      75,000      19.7623%      5.3750     10/14/06     253,523    642,477
 
Michael J. Waide...................      50,000      13.1749%      2.4375     02/06/06      76,647    194,237
 
Karen A. Daley.....................      15,000       3.9525%      2.4375     02/06/06      22,994     58,271
 
Elizabeth A. Jones.................      20,000        5.270%      2.4375     02/06/06      30,659     77,694
</TABLE>
 
- ------------------------
 
(1)  Potential gains are net of exercise price, but before taxes associated with
    exercise. These amounts represent certain assumed rates of appreciation
    only, in accordance with the Securities and Exchange Commission's rules.
    Actual gains, if any, on stock option exercises are dependent on the future
    performance of the Common Stock, overall market conditions and the option
    holders' continued employment throughout the vesting period. The amounts
    reflected in this table may not necessarily be achieved.
 
(2)  Options were granted under the Company's 1993 Amended and Restated Omnibus
    Stock Plan ("Stock Plan") and vest over a five year period at the rate of
    one-fifth on the first anniversary of the date of grant and 1/60 per month
    thereafter for each full month of the optionee's continuous employment with
    the Company.
 
(3)  All options were granted at fair market value on the date of grant.
 
                                       15
<PAGE>
OPTION EXERCISES AND FISCAL 1996 YEAR-END VALUES
 
    The following table provides the specified information concerning exercises
of options to purchase the Company's Common Stock in the fiscal year ended
February 1, 1997, and unexercised options held as of February 1, 1997, by the
persons named in the Summary Compensation Table:
 
                          AGGREGATED OPTION EXERCISES
                           AND FISCAL YEAR-END VALUES
 
<TABLE>
<CAPTION>
                                                          NUMBER OF UNEXERCISED      VALUE OF UNEXERCISED IN-THE-
                                 SHARES                     OPTIONS AT 2/1/97         MONEY OPTIONS AT 2/1/97(1)
                               ACQUIRED ON    VALUE    ----------------------------  ----------------------------
            NAME                EXERCISE    REALIZED   EXERCISABLE(2) UNEXERCISABLE  EXERCISABLE(2) UNEXERCISABLE
- -----------------------------  -----------  ---------  -------------  -------------  -------------  -------------
<S>                            <C>          <C>        <C>            <C>            <C>            <C>
Kathleen M. Chatfield........      10,000   $   6,875       45,250         179,750     $  44,406     $   378,719
 
Michael Sontag...............          --          --            0          75,000            --              --
 
Michael J. Waide.............          --          --       15,000          85,000     $  32,813     $   217,188
 
Karen A. Daley...............       6,000   $  20,733        4,750          20,250     $   4,047     $    49,703
 
Elizabeth A. Jones...........       5,000   $  15,313        2,333          32,666     $   5,396     $    85,542
</TABLE>
 
- ------------------------
 
(1)  Based on the value of $5.25 per share which was the closing price of the
    Company's Common Stock on February 1, 1997. The value shown is for all
    outstanding in-the-money options regardless of vesting restrictions.
 
(2)  Options vest over a five-year period at the rate of one-fifth on the first
    anniversary of the date of grant and 1/60 per month thereafter for each full
    month of the optionee's continuous employment with the Company.
 
EMPLOYMENT CONTRACTS AND CHANGE OF CONTROL ARRANGEMENTS
 
    The Company's Director Plan provides that in the event of a "Transfer of
Control" (as defined in the Directors Plan) of the Company, all outstanding
options under the Directors Plan will be immediately exercisable and fully
vested prior to the Transfer of Control. Options which are not exercised as of
the date of the Transfer of Control are terminated.
 
    The Company has employment agreements with its Senior Vice President,
Finance, Michael J. Waide and its Senior Vice President, General Merchandise
Manager, Michael Sontag. Such agreements are terminable-at-will by either party.
Under certain circumstances, these executives may be entitled to receive up to
one year's salary plus any accrued bonus upon their termination other than for
cause. In addition, Mr. Waide's agreement provides that his termination
following a "change of control" as defined therein would, under certain
circumstances, also entitle him to acceleration of any unvested options.
 
COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934
 
    Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
executive officers, directors and persons who beneficially own more than 10% of
the Company's Common Stock to file initial reports of ownership and reports of
changes in ownership with the Securities and Exchange Commission ("SEC"). Such
persons are required by SEC regulations to furnish the Company with copies of
all Section 16(a) forms filed by such persons.
 
    Based solely on the Company's review of such forms furnished to the Company
and written representations from certain reporting persons, the Company believes
that all filing requirements applicable to the Company's executive officers,
directors and more than 10% stockholders were satisfied, except that one
transaction involving the appointment to the Board of Directors and the pursuant
grant of 12,000 options for the purchase of stock to Julius Jensen III was
reported late.
 
                                       16
<PAGE>
                      REPORT OF THE COMPENSATION COMMITTEE
                           ON EXECUTIVE COMPENSATION
 
    The Compensation Committee (the "Committee") is comprised of three outside
directors of the Board of Directors. No member of the Committee is a former or
current officer or employee of the Company.
 
    The Committee is responsible for setting and administering the policies
governing annual compensation of executive officers, including base salary, the
annual bonus plan and the Company's Stock Plan. In addition, the Committee
reviews compensation levels of members of management and evaluates the
performance of management and related matters.
 
OVERVIEW AND POLICIES FOR FISCAL YEAR 1996
 
    The principal objectives of the Company's compensation program are to
attract and retain qualified executives and to provide incentives to enhance the
profitability and growth of the Company and thus enhance stockholder value.
 
    In 1996, compensation for the Company's executive officers consisted
primarily of base salary, potential bonuses based upon the Company's performance
for the year and longer term equity incentives.
 
BASE SALARY
 
    Executive officers' salaries have been targeted at a level that, when
combined with the annual bonus, is at or above the average rates paid by
competitors to enable to Company to attract, motivate, reward and retain highly
skilled executives. The Committee believes that these rates are necessary to
retain key employees. The Committee reviews and approves salaries for the Chief
Executive Officer and the executive officers on an annual basis, generally at
the beginning of the fiscal year.
 
    Early in fiscal 1996, the Committee reviewed individual base salaries of
executive officers and adjusted salaries based on the competition, individual
job performance and changes in the position's duties and responsibilities. In
making salary decisions, the Committee exercises its discretion and judgment
based on these factors. No specific formula was applied to determine the weight
of each factor.
 
ANNUAL BONUS
 
    The Committee believes that a significant portion of the annual compensation
of each executive officer should be contingent upon the performance of the
Company, as well as the individual contribution of each officer.
 
    Accordingly, the Company has implemented an annual bonus plan, which
provides executive officers and other employees the opportunity to earn annual
incentive bonuses. The purpose of such bonus plan is to attract, retain,
motivate and reward employees by directly linking the amount of any cash bonus
to specific corporate financial goals. To this end, specific financial
measurements are defined each year and threshold, target and maximum payout
levels are established to reflect the Company's objectives. These goals and the
potential amounts of bonuses are reviewed and approved by the Committee at the
beginning of each fiscal year. In fiscal 1996, the Company met the threshold
payout levels. As a result, the Chief Executive Officer and other executive
officers received bonuses for fiscal 1996, which aggregated $259,219.
Additionally, a separate one-time bonus of $30,000 was paid to Michael Sontag
pursuant to his employment agreement.
 
                                       17
<PAGE>
EQUITY INCENTIVE
 
    The Committee also believes that employee equity ownership is highly
motivating, providing a major incentive to employees in building stockholder
value, and serving to align the interests of employees with stockholders. In
determining the amount of equity compensation to be awarded to executive
officers in any fiscal year, the Committee considers the current stock ownership
of the officer and the number of shares which continue to be subject to vesting
under outstanding options. In addition, the Committee compares the stock
ownership and options held by each officer with the other officers' equity
positions, taking into account the number of years each officer has been
employed by the Company, the level of responsibility, the expected future value
to the organization, and the attainment of individual objectives. Based upon
these criteria, all of the executive officers were granted options in fiscal
1996.
 
CHIEF EXECUTIVE OFFICER COMPENSATION
 
    Ms. Chatfield has been the Company's Chief Executive Officer since February
1995. Ms. Chatfield's 1996 base salary was established in accordance with the
guidelines applicable to all executive officers as noted above. Additionally,
Ms. Chatfield's salary increase was designed to bring her base salary within the
range of average salaries of CEOs of comparably sized companies. In fiscal 1996,
Ms. Chatfield was eligible to receive a bonus between 65% and 130% of base
salary based on the Company's achievement of specific corporate financial goals.
In fiscal 1996, the Company met the threshold payout levels and Ms. Chatfield
received a bonus of $132,031. In February 1996, Ms. Chatfield was granted an
option to purchase 100,000 shares of common stock at a purchase price of
$2.4375, which was fair market value of the stock on grant date.
 
DEDUCTIBILITY OF EXECUTIVE COMPENSATION
 
    The Company has reviewed recent amendments to the Internal Revenue Code of
1986, as amended (the "Code"), and related regulations of the Internal Revenue
Service that restrict deductibility of executive compensation paid to the five
most highly compensated executive officers if such compensation exceeds
$1,000,000 for any such individual during any fiscal year and does not qualify
for an exception under the statute or proposed regulations. The Compensation
Committee concluded that it would be advisable to establish certain restrictions
on the granting of options and other awards under the Stock Plan in order to
qualify compensation recognized in connection with such options and awards for
an exemption from the $1,000,000 limit. The Committee does not believe that
other components of the Company's compensation will be likely to exceed
$1,000,000 annually for any executive officer in the foreseeable future and,
therefore, concluded that no further action with respect to qualifying such
compensation for deductibility was necessary at this time. In the future, the
Committee will continue to evaluate the advisability of qualifying its executive
compensation deductibility of such compensation. The Committee's policy is to
qualify its executive compensation for deductibility under applicable tax laws
as practicable.
 
                                          THE COMPENSATION COMMITTEE
                                          PEARSON C. CUMMIN III
                                          JULIUS JENSEN III
                                          PETER L. HARRIS
 
                                       18
<PAGE>
                        COMPARISON OF STOCKHOLDER RETURN
 
    Set forth below is a line graph comparing the cumulative total return on the
Company's Common Stock with the cumulative total return of the CRSP Total Return
Index for The Nasdaq Stock Market (U.S. Companies) ("Nasdaq Market Index") and
the CRSP Total Return Industry Index for Nasdaq Retail Trade Stocks ("Retail
Index") for the period commencing on May 13, 1992(1), and ending on February 1,
1997.
 
  COMPARISON OF CUMULATIVE TOTAL RETURN FROM MAY 13, 1992 THROUGH FEBRUARY 1,
                                    1997(2)
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
               NATURAL WONDERS, INC.         NASDAQ STOCK MARKET-US         NASDAQ RETAIL TRADE
<S>         <C>                          <C>                             <C>
5/14/1992                          $100                            $100                       $100
1/30/1993                           170                             122                        103
1/29/1994                            58                             139                        110
1/28/1995                            33                             134                         99
2/03/1996                            23                             191                        111
2/01/1997                            42                             247                        137
</TABLE>
 
- ------------------------
 
(1)  For purposes of this presentation, the Company has assumed that its initial
    offering price of $12.50 per share would have been the closing sales price
    on May 12, 1992, the day prior to commencement of trading. The Company's
    initial public offering commenced on May 13, 1992 and the Company's 1996
    fiscal year ended on February 1, 1997.
 
(2)  Assumes that $100.00 was invested on May 12, 1992, in the Company's Common
    Stock at the Company's initial offering price of $12.50 per share and at the
    closing sales price for each index on that date and that all dividends were
    reinvested. No cash dividends have been declared on the Company's Common
    Stock. Stockholder returns over the indicated period should not be
    considered indicative of future stockholder returns.
 
                                       19
<PAGE>
                     STOCKHOLDER PROPOSALS TO BE PRESENTED
                             AT NEXT ANNUAL MEETING
 
    Proposals of stockholders intended to be presented at the next annual
meeting of stockholders of the Company (i) must be received by the Company at
its offices at 4209 Technology Drive, Fremont, California 94538 no later than
December 18, 1997 and (ii) must satisfy the conditions established by the
Securities and Exchange Commission for stockholder proposals to be included in
the Company's Proxy Statement for that meeting.
 
                         TRANSACTION OF OTHER BUSINESS
 
    At the date of this Proxy Statement, the only business which the Board
intends to present or knows that others will present at the annual meeting is as
set forth above. If any other matter or matters are properly brought before the
annual meeting, or any adjournment thereof, it is the intention of the persons
named in the accompanying form of Proxy to vote the Proxy on such matters in
accordance with their best judgment.
 
                                          By Order of the Board of Directors
 
                                           /S/ KATHLEEN M. CHATFIELD
                                          Kathleen M. Chatfield
                                          CHIEF EXECUTIVE OFFICER AND PRESIDENT
 
Dated: April 18, 1997
 
                                       20
<PAGE>
                                                                      1126-PS-97
<PAGE>


                                  DETACH HERE
PROXY

                              NATURAL WONDERS, INC.
                     PROXY FOR ANNUAL MEETING OF STOCKHOLDERS
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                                OF THE COMPANY

     The undersigned hereby appoints Kathleen M. Chatfield and Michael J. 
Waide, and each of them, with full power of substitution to represent the 
undersigned and to vote all the shares of the stock of Natural Wonders, Inc. 
which the undersigned is entitled to vote at the Annual Meeting of 
Stockholders of the Company to be held at the principal offices of the Company
located at 4209 Technology Drive, Fremont, California 94538, on Friday, May 
23, 1997 at 9:00 a.m. local time, and at any adjournment thereof (1) as 
hereinafter specified upon the proposals listed on the reverse side and as 
more particularly described in the Company's Proxy Statement and (2) in their 
discretion upon such other matters as may properly come before the meeting.

     The undersigned hereby acknowledges receipt of: (1) Notice of Annual 
Meeting of Stockholders of the Company, (2) accompanying Proxy Statement, and 
(3) Annual Report of the Company for the fiscal year ended February 1, 1997.

                                                                     SEE REVERSE
                 CONTINUED AND TO BE SIGNED ON REVERSE SIDE             SIDE

<PAGE>


                                  DETACH HERE

/X/ Please mark votes as in this example.


     THE SHARES REPRESENTED HEREBY SHALL BE VOTED AS SPECIFIED. IF NO 
SPECIFICATION IS MADE, SUCH SHARES SHALL BE VOTED FOR PROPOSALS 1, 2, AND 3.

     1. To elect one (1) Class I director to hold office until the 2000 
        Annual Meeting of Stockholders and until his successor is elected and 
        qualified.

     NOMINEE:  Peter L. Harris

                   FOR                      WITHHELD
                   / /                        / /

     MARK HERE IF YOU PLAN TO ATTEND THE MEETING / /

     MARK HERE FOR ADDRESS CHANGE AND NOTE BELOW / /

     2. To consider a proposal to amend the Company's Amended and Restated 
        1993 Omnibus Stock Plan to increase the number of shares reserved for 
        issuance thereunder from 1,710,000 to 2,000,000.

        FOR                      AGAINST                ABSTAIN
        / /                        / /                    / /

     3. To consider a proposal to ratify the appointment of Deloitte & Touche 
        LLP as the independent auditors of the Company for the fiscal year 
        ending January 31, 1998.

        FOR                      AGAINST                ABSTAIN
        / /                        / /                    / /

WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING IN PERSON, YOU ARE URGED TO 
SIGN AND PROMPTLY MAIL THIS PROXY IN THE RETURN ENVELOPE SO THAT YOUR STOCK 
MAY BE REPRESENTED AT THE MEETING.

Sign exactly as your name(s) appears on your stock certificate. If shares of 
stock stand of record in the names of two or more persons or in the name of 
husband and wife, whether as joint tenants or otherwise, both or all of such 
persons should sign the above Proxy. If shares of stock are held of record by 
a corporation, the Proxy should be executed by the President or Vice 
President and the Secretary or Assistant Secretary, and the corporate seal 
should be affixed thereto. Executors or administrators or other fiduciaries 
who execute the above Proxy for a deceased stockholder should give their 
full title. Please date the Proxy.

Signature:                 Date:           Signature:                 Date:     
         -----------------     ---------            -----------------     ------


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