NATURAL WONDERS INC
DEF 14A, 1998-05-18
RETAIL STORES, NEC
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
    Filed by the Registrant / /
    Filed by a party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 
         240.14a-12
 
                            NATURAL WONDERS, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  No fee required

/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) 
     and 0-11

    (1) Title of each class of securities to which transaction applies:

        ------------------------------------------------------------------------
    (2) Aggregate number of securities to which transaction applies:

        ------------------------------------------------------------------------
    (3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
        filing fee is calculated and state how it was determined):

        ------------------------------------------------------------------------
    (4) Proposed maximum aggregate value of transaction:

        ------------------------------------------------------------------------
    (5) Total fee paid:

        ------------------------------------------------------------------------

/ / Fee paid previously with preliminary materials.

/ / Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.

    (1) Amount Previously Paid:

        ------------------------------------------------------------------------
    (2) Form, Schedule or Registration Statement No.:

        ------------------------------------------------------------------------
    (3) Filing Party:

        ------------------------------------------------------------------------
    (4) Date Filed:

        ------------------------------------------------------------------------

<PAGE>

                                     [Logo]






                             NATURAL WONDERS, INC.

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD JUNE 10, 1998

Dear Stockholder:

         On behalf of the Board of Directors, I cordially invite you to 
attend the Annual Meeting of Stockholders of Natural Wonders, Inc., a 
Delaware corporation (the "Company"), to be held on June 10, 1998 at 9:00 
a.m. at the principal offices of the Company, located at 4209 Technology 
Drive, Fremont, California 94538, for the following purposes:

1.   To elect two (2) Class II directors to hold office until the 2001 Annual
     Meeting of Stockholders and until their respective successors are elected
     and qualified.

2.   To approve amendments to the Natural Wonders, Inc. 1993 Amended and
     Restated Omnibus Stock Option Plan (the "Stock Plan") (i) to increase the
     maximum aggregate number of shares of Common Stock that may be issued under
     the Stock Plan from 2,000,000 shares to 2,500,000 shares, (ii) to increase
     the limit on the number of shares of Common Stock underlying options
     granted to one optionee within any fiscal year from 100,000 shares to
     200,000 shares, and (iii) to increase the limit on the number of shares of
     Common Stock underlying options granted in the form of a one-time grant to
     a newly-hired employee from 200,000 shares to 700,000 shares.

3.   To approve an amendment to the Natural Wonders, Inc. 1993 Outside Directors
     Stock Option Plan (the "Directors Plan") to increase the maximum number of
     shares of Common Stock of the Company which may be issued under the
     Directors Plan from 150,000 shares to 250,000 shares.

4.   To ratify the appointment of Deloitte & Touche LLP as the independent
     auditors of the Company for the fiscal year ending January 30, 1999.

5.   To transact such other business as may properly come before the meeting.

     Stockholders of record at the close of business on April 29, 1998 are 
entitled to notice of, and to vote at, this meeting and any continuation or 
adjournments thereof.

                                       By Order of the Board of Directors

                                       PEARSON C. CUMMIN III
                                       CHAIRMAN

Fremont, California
May 18, 1998

WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING, YOU ARE URGED TO SIGN AND 
PROMPTLY MAIL THE ENCLOSED PROXY IN THE RETURN ENVELOPE SO THAT YOUR SHARES 
MAY BE REPRESENTED AT THE MEETING.

<PAGE>

                               Table of Contents

<TABLE>
<CAPTION>
                                                                           Page
<S>                                                                        <C>
VOTING RIGHTS ............................................................    1

NOMINATION AND ELECTION OF DIRECTORS .....................................    2
   Meetings of the Board of Directors and Committees......................    3
   Compensation of Directors..............................................    4

PROPOSAL TO AMEND THE 1993 OMNIBUS STOCK PLAN.............................    5
   Summary of 1993 Omnibus Stock Plan as amended..........................    5
   Summary of United States Federal Income Tax Consequences of Stock
     Options..............................................................    9

PROPOSAL TO AMEND THE 1993 OUTSIDE DIRECTORS STOCK PLAN...................   12
   Summary of 1993 Outside Directors Stock Plan as amended................   12
   Summary of United States Federal Income Tax Consequences of Stock
     Options..............................................................   13

APPOINTMENT OF INDEPENDENT AUDITORS.......................................   14

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT............   15

EXECUTIVE OFFICERS OF THE REGISTRANT......................................   18

EXECUTIVE OFFICER COMPENSATION AND OTHER MATTERS..........................   20
   Compensation of Executive Officers.....................................   20
   Stock Options Granted in Fiscal 1997...................................   22
   Option Exercises and Fiscal 1997 Year-End Values.......................   23
   Employment Contracts and Change of Control Arrangements................   24
   Compliance with Section 16(a) of the Securities Exchange Act of 1934...   24

REPORT OF THE COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION............   25
   Overview and Policies for Fiscal Year 1997.............................   25
   Chief Executive Officer Compensation...................................   26
   Deductibility of Executive Compensation................................   26

COMPARISON OF STOCKHOLDER RETURN..........................................   28

STOCKHOLDER PROPOSALS TO BE PRESENTED AT NEXT ANNUAL MEETING..............   29

TRANSACTION OF OTHER BUSINESS.............................................   29
</TABLE>

<PAGE>

                                PROXY STATEMENT
                      1998 ANNUAL MEETING OF STOCKHOLDERS


                             NATURAL WONDERS, INC.
                             4209 TECHNOLOGY DRIVE
                           FREMONT, CALIFORNIA 94538
                                 (510) 252-9600


     This Proxy Statement is furnished in connection with the solicitation by 
the Board of Directors (the "Board") of Natural Wonders, Inc., a Delaware 
corporation (the "Company"), of Proxies for use at the Annual Meeting of 
Stockholders to be held on June 10, 1998, or any adjournment thereof (the 
"Annual Meeting"), for the purposes set forth in the accompanying Notice of 
Annual Meeting of Stockholders. This Proxy Statement and accompanying Proxy 
are first being sent to stockholders on approximately May 18, 1998. The cost 
of the solicitation of Proxies will be borne by the Company. The Board may 
use the services of the Company's directors, officers and others to solicit 
Proxies, personally or by telephone. The Board may also arrange with 
brokerage houses and other custodians, nominees and fiduciaries to forward 
solicitation material to the beneficial owners of the stock held of record by 
such persons and the Company may reimburse them for their reasonable 
out-of-pocket expenses incurred in so doing. The Annual Report for the fiscal 
year ended January 31, 1998 ("Fiscal 1997"), including financial statements, 
is being mailed to stockholders concurrently with the mailing of this Proxy 
Statement.


                                 VOTING RIGHTS

     The voting securities of the Company entitled to vote at the Annual 
Meeting consist of shares of Common Stock. Only stockholders of record at the 
close of business on April 29, 1998 are entitled to notice of and to vote at 
the Annual Meeting. On that date, there were 8,087,476 shares of the 
Company's Common Stock outstanding. Each share of Common Stock is entitled to 
one vote. The Company's Bylaws provide that a majority of all of the shares 
of the stock entitled to vote, whether present in person or by Proxy, shall 
constitute a quorum for the transaction of business at the meeting. If an 
executed Proxy is submitted without any instruction for the voting of such 
Proxy, the Proxy will be voted in favor of the proposals described.

     All shares represented by valid Proxies received prior to the Annual 
Meeting will be voted and, where a stockholder specifies by means of the 
Proxy a choice with respect to any matter to be acted upon, the shares will 
be voted in accordance with the specifications so made. A stockholder who 
signs and returns a Proxy will have the power to revoke it at any time before 
it is voted. A Proxy may be revoked by filing with the President of the 
Company a written revocation or duly executed Proxy bearing a later date, or 
by appearing at the Annual Meeting and electing to vote in person.

     Proposals of stockholders that are intended to be presented at the 
Company's 1999 Annual Meeting of Stockholders must be received by the Company 
not later than February 10, 1999.

                                      1

<PAGE>

                                  PROPOSAL ONE
                      NOMINATION AND ELECTION OF DIRECTORS

     The Company has a classified Board of Directors consisting of three 
classes, with the classes serving for staggered three year terms. Currently, 
there is one director in Class III (and one vacancy), and two directors each 
in Class I and Class II. Two Class II directors are to be elected at the 
Annual Meeting, whose term will then expire at the Annual Meeting of 
Stockholders in 2001. The term of each Class I director will expire at the 
Annual Meeting of Stockholders in 2000. The term of each Class III director 
will expire at the Annual Meeting of Stockholders in 1999.

     The Board's two nominees for election as Class II directors at the 
Annual Meeting are Peter G. Hanelt and Julius Jensen III, the current Class 
II members of the Board of Directors. If elected, the nominees will serve as 
directors until the earlier to occur of (i) the Company's Annual Meeting of 
Stockholders in 2001 or (ii) their resignation or the vacancy of their office 
as a result of death, removal, or other cause in accordance with the Bylaws 
of the Company. The Board knows of no reason why any nominee should be unable 
or unwilling to serve. However, if any nominee should for any reason be 
unable or unwilling to serve, the Proxies will be voted for such substitute 
nominee as Management may designate. Proxies may not be voted for more than 
two nominees.

     THE BOARD RECOMMENDS A VOTE "FOR" THE NOMINEES LISTED HEREIN. If a 
quorum is present and voting, the nominees for Class II director receiving 
the highest number of votes will be elected as Class II directors. 
Abstentions and broker non-votes will be counted as present for purposes of 
determining if a quorum is present. Abstentions will have the same effect as 
a negative vote. Broker non-votes will have no effect on the vote.

     The name of the Class II nominees for directors and certain information 
about them are set forth below. The names of directors and certain 
information about the Class I and Class III directors with unexpired terms 
are also set forth below.

<TABLE>
<CAPTION>

              NAME                           POSITIONS WITH THE COMPANY                 AGE          DIRECTOR SINCE
- --------------------------------     ------------------------------------------      ----------      --------------
<S>                                  <C>                                             <C>             <C>
NOMINEES FOR CLASS II DIRECTORS:

Peter G. Hanelt                      Interim President, Interim Chief Executive          52               1997
                                     Officer, Chief Operating Officer, Chief
                                     Financial Officer and Director

Julius Jensen III                    Director                                            64               1996

CONTINUING CLASS I DIRECTORS WHOSE TERMS WILL EXPIRE AT THE ANNUAL MEETING OF STOCKHOLDERS IN 2000:

Peter L. Harris                      Director                                            54               1997

David H. Folkman                     Director                                            63               1998

CONTINUING CLASS III DIRECTOR WHOSE TERMS WILL EXPIRE AT THE ANNUAL MEETING OF STOCKHOLDERS IN 1999:

Pearson C. Cummin III                Director and Chairman of the Board                  55               1988
</TABLE>


                                      2

<PAGE>

     PEARSON C. CUMMIN III has served as Chairman of the Board since March 
1997 and a director of the Company since July 1988. Mr. Cummin has served as 
a general partner of Consumer Venture Partners, a venture capital investment 
firm since January 1986. Mr. Cummin is a director of Pacific Sunwear of 
California, Inc. and of Boston Beer Company, Inc.

     PETER G. HANELT has served as a director of the Company since March 1997 
and as the Chief Operating Officer and Chief Financial Officer of the Company 
since February 1998. Additionally, Mr. Hanelt was appointed Interim President 
and Interim Chief Executive Officer effective May 1, 1998. In 1997, Mr. 
Hanelt served as a Retail and Wholesale Consumer Products Consultant. Mr. 
Hanelt served as Chief Operating Officer and Chief Financial Officer of 
Esprit De Corp, an apparel manufacturer, wholesaler and retailer, from 
October 1993 to February 1997, and as President, Retail Division of Esprit De 
Corp. from August 1995 to April 1996. Also, Mr. Hanelt served as Vice 
President, Finance and Operations of Saint Francis Memorial Hospital, a 
private teaching hospital from September 1992 to October 1993, and Acting 
Chief Operating Officer and Chief Financial Officer of Post Tool, Inc., a 
retailer of power and hand tools, from August 1990 to September 1992. Mr. 
Hanelt is a director of the Shoe Pavilion, Inc.

     DAVID H. FOLKMAN has served as a director of the Company since February 
1998. Mr. Folkman has served as Principal of Regent Pacific Management Corp., 
a retail consulting firm, since January 1991. Additionally, Mr. Folkman 
served as Chief Executive Officer and President of Esprit De Corp., an 
apparel manufacturer, wholesaler and retailer, from March 1993 to July 1995. 
Previous to this, Mr. Folkman served as General Partner of U.S. Venture 
Partner from April 1987 to December 1990 and as Chief Executive Officer and 
President of The Emporium from March 1982 to March 1987. Mr. Folkman is a 
director of the Shoe Pavilion, Inc.

     PETER L. HARRIS has served as a director of the Company since January 
1997. Mr. Harris has served as Chairman, Chief Executive Officer and 
President of Expressly Portraits, a family portrait studio chain, since 
August 1995. Previously, Mr. Harris served as Chairman and Chief Executive 
Officer of Accolade, Inc., a publisher of interactive entertainment software, 
from May 1994 to August 1995. He has also served as President of Phoenix 
Retailing since July 1992, as President and Chief Executive Officer of FAO 
Schwarz from August 1985 to July 1992 and as President of Gemco Department 
Stores from February 1980 to September 1984. Mr. Harris is a director of 
Hollywood Park, Inc., On-Sale, Inc. and Pacific Sunwear of California, Inc.

     JULIUS JENSEN III has served as a director of the Company since February 
1996. Mr. Jensen has served as a general partner of Copley Venture Partners, 
a venture capital investment firm since April 1982. Mr. Jensen is a director 
of Pacific Sunwear of California, Inc.

MEETINGS OF THE BOARD OF DIRECTORS AND COMMITTEES

     During Fiscal 1997, the Board of Directors held four meetings. The Board 
of Directors has two standing committees: the Audit Committee and the 
Compensation Committee. The Company does not have a nominating committee of 
the Board. No director attended fewer than 75% of the board meetings or of 
the Committee meetings upon which such director served.

     The members of the Audit Committee are Pearson C. Cummin III, Peter G. 
Hanelt and Julius Jensen III. The functions of the Audit Committee include 
(i) recommending the independent auditors to the Board, (ii) reviewing and 
approving the planned scope of the annual audit, proposed fee arrangements 
and the results of the annual audit, (iii) reviewing the annual and quarterly 
financial reports with the auditors and management and (iv) setting the scope 
and reviewing the results of the internal audit function. Two face-to-face 
meetings of the Audit Committee were held in Fiscal 1997. In addition, the 
Audit Committee convened quarterly telephone meetings.

     The members of the Compensation Committee are Pearson C. Cummin III, Julius
Jensen III and Peter


                                      3

<PAGE>

L. Harris. The function of the Compensation Committee is to make 
recommendations concerning salary and incentive compensation for officers and 
employees of the Company. One meeting of the Compensation Committee was held 
in Fiscal 1997.

COMPENSATION OF DIRECTORS

     Two of the Company's directors, Pearson C. Cummin III and Julius Jensen 
III, did not receive any cash compensation for their services as members of 
the Board of Directors during Fiscal 1997. Three of the Company's directors, 
Peter G. Hanelt, Peter L. Harris, and David H. Folkman, have compensation 
agreements for their services as members of the Board of Directors whereby 
they are paid $3,000 per fiscal quarter, plus $500 per in person committee 
meeting they attend. As a result, total cash compensation for Mr. Hanelt and 
Mr. Harris was $12,500 each. Inasmuch as Mr. Folkman was appointed to the 
Board of Directors of the Company in February 1998, no compensation was paid 
to him during Fiscal 1997. The Company also reimburses its Directors for 
expenses incurred in attending each Board and Committee meeting. In Fiscal 
1997, Mr. Hanelt also received consulting fees totaling $18,392, including 
expenses, for services performed related to the Company's distribution system 
and the implementation of the Company's new computer software system.

     The Company's 1993 Outside Directors Stock Option Plan (the "Directors 
Plan") provides that upon initial election to the Board, each new 
non-employee director will receive a one-time grant of an option to purchase 
12,000 shares of the Company's Common Stock. The Directors Plan also provides 
for subsequent grants to each non-employee director, on each anniversary date 
of the initial grant, of an option to purchase 4,000 shares of Common Stock. 
The exercise price of all options granted to directors has been at fair 
market value at the date of grant, and the options vest over three years.

     See "Proposal Three" of this Proxy Statement for more detail regarding 
the Directors Plan.


                                      4

<PAGE>

                                  PROPOSAL TWO
           AMENDMENT TO THE AMENDED AND RESTATED NATURAL WONDERS, INC.
                            1993 OMNIBUS STOCK PLAN
                           (ITEM 2 ON THE PROXY CARD)

     The Company's Board of Directors and the stockholders have previously 
adopted and approved the Amended and Restated Natural Wonders, Inc. 1993 
Omnibus Stock Option Plan (the "Stock Plan"), under which 1,710,000 shares of 
the Company's common stock initially were reserved for issuance upon exercise 
of options granted by the Company (the "Option Shares"). In June 1997, the 
maximum aggregate number of Option Shares that may be issued under the Stock 
Plan was increased to 2,000,000. As of April 29, 1998, options to purchase a 
total of 1,567,450 shares of the Common Stock of the Company had already been 
granted, and currently there are only 432,550 Option Shares reserved for 
issuance that have not yet been granted.

     Due to the limited number of Option Shares remaining, in May 1998 the 
Board adopted, subject to stockholder approval, the amendments to the Stock 
Plan which are the subject of this Proposal Two. These amendments would: (i) 
increase the maximum aggregate number of Option Shares that may be issued 
under the Stock Plan from 2,000,000 shares to 2,500,000 shares, (ii) increase 
the limit on the number of shares of Common Stock underlying options granted 
to one optionee within any fiscal year from 100,000 shares to 200,000 shares, 
and (iii) increase the limit on the number of shares of Common Stock 
underlying options granted in the form of a one time grant to a newly-hired 
employee from 200,000 shares to 700,000 shares.

     At the Annual Meeting, the stockholders are being asked to approve and 
ratify the foregoing amendments to the Stock Plan . The Board believes that 
an increase in the Option Shares from 2,000,000 shares to 2,500,000 shares is 
important because it will provide the Company with the flexibility to grant 
stock options that the Company believes will be required to attract and 
retain quality senior management, and to facilitate the future growth of the 
Company.

     The Board also believes that it is in the best interest of the Company 
to increase the limit on the number of Option Shares issuable to any one 
optionee in a given year from 100,000 to 200,000, and to increase the limit 
on the number of Option Shares issuable in the form of a one time grant to 
any new employee from 200,000 to 700,000. The Board believes that these 
increases are necessary to enable the Company to provide adequate incentives 
to new senior management it plans to hire in the coming year, in particular a 
new Chief Executive Officer and Chief Financial Officer.

SUMMARY OF THE STOCK PLAN

     The following summary of the Stock Plan is qualified in its entirety by 
the specific language of the Stock Plan, a copy of which is available to any 
stockholder upon request.

     GENERAL. The Stock Plan permits the grant of incentive or nonqualified 
stock options and awards of restricted stock, performance shares, performance 
units, stock appreciation rights or phantom stock to eligible employees and 
consultants of the Company. Appropriate adjustments will be made to the 
shares subject to the Stock Plan and to any outstanding option or award in 
the event of any stock dividend, stock split, reverse stock split, 
recapitalization, merger, consolidation, exchange of shares, combination, 
reclassification or similar change in the Company's capital structure. To the 
extent that any outstanding option or award expires or terminates, or shares 
subject to repurchase by the Company are repurchased, the shares subject to 
the expired or terminated portion of such option or award or such repurchased 
shares are returned to the Stock Plan and become available for future grants.

     ADMINISTRATION. The Stock Plan is administered by the Board or a duly 
appointed committee of the Board. With respect to the participation of 
individuals who are subject to Section 16 of the Securities Exchange Act of 
1934, as amended (the "Exchange Act"), the Stock Plan must be administered in 
compliance with the


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<PAGE>

requirements of Rule 16b-3 under the Exchange Act. Subject to the provisions 
of the Stock Plan, the Board or the committee determines the persons to whom 
grants of options or other awards are to be made, the number of shares to be 
covered by each option or award, the terms of vesting and all other terms and 
conditions of the options and other awards. The Board or committee will 
interpret the Stock Plan and options and awards granted under the plan, and 
all determinations of the Board or committee will be final and binding on all 
persons having an interest in the Stock Plan or any option or award.

     ELIGIBILITY. All employees (including officers and directors who are 
also employees) and consultants or other independent contractors of the 
Company or any parent or subsidiary corporations of the Company are eligible 
to participate in the Stock Plan. In addition, options and other awards may 
also be granted to prospective employees, consultants or other independent 
contractors in connection with written offers of employment or engagement. 
As of March 31, 1998, approximately 2,300 persons were eligible to 
participate in the Stock Plan.

     STOCK OPTIONS. The Company intends that compensation related to options 
granted under the Stock Plan qualify for the "performance-based compensation" 
exemption under Section 162(m) of the Code. To qualify for such exemption, 
the Stock Plan limits the number of shares for which options may be granted 
to any employee within any fiscal year to a maximum of 100,000, provided that 
a new employee may receive an additional one-time grant of an option for up 
to a maximum of 200,000 shares. In May 1998, the Board amended the Stock 
Plan, subject to stockholder approval, to increase these maximum limits to 
200,000 and 700,000, respectively. These limits will be adjusted, as 
appropriate, for stock splits or other changes in the capitalization of the 
Company,

     Options granted under the Stock Plan may be "incentive stock options" 
within the meaning of Section 422 of the Code or nonqualified stock options. 
Each option is evidenced by a written agreement between the Company and the 
optionee specifying the number of shares subject to the option and the other 
terms and conditions of the option, consistent with the requirements of the 
Stock Plan. The exercise price of an incentive stock option must be no less 
than 100%, and the exercise price of a nonqualified stock option must be no 
less than 85%, of the fair market value of a share of the Company's Common 
Stock on the date of grant. However, any incentive stock option granted to a 
person who owns stock possessing more than 10% of the voting power of the 
Company's outstanding stock must have an exercise price of no less than 110% 
of the fair market value of a share of the Company's Common Stock on the date 
of grant. On March 31, 1998, the closing sale price per share of the 
Company's Common Stock, as reported on the Nasdaq National Market, was 
$4.125. Generally, options may be exercised by payment of the exercise price 
in cash, by check or in cash equivalent, by tender of shares of the Company's 
Common Stock owned by the optionee having a fair market value not less than 
the exercise price, by a recourse promissory note in a form approved by the 
Company by the assignment of the proceeds of a sale of some or all of the 
shares of Common Stock being acquired upon the exercise of the option, or by 
any combination of these. However, the Board or committee may restrict the 
forms of payment permitted in connection with any option grant

     Options granted under the Stock Plan will become exercisable at such 
times as specified by the Board or committee either in the original grant or 
by subsequent amendment of an option, and generally become exercisable in 
installments subject to continued employment with the Company. Unless 
otherwise determined by the Board in granting an option, options granted 
under the Stock Plan have a term of ten years. Options are nontransferable by 
the optionee other than by will or by the laws of descent and distribution, 
and are exercisable during the optionee's lifetime only by the optionee.

     RESTRICTED STOCK. Each award of restricted stock under the Stock Plan is 
evidenced by a written agreement between the Company and the participant 
specifying the number of shares subject to the award and the other terms and 
conditions of the award, consistent with the requirements of the Stock Plan. 
No monetary payment is required in connection with an award of restricted 
stock. Restricted stock is subject to restrictions on


                                      6

<PAGE>

transfer by the participant during a period established by the Board. Until 
the termination of the applicable period of restriction, no restricted stock 
may be sold, transferred, pledged, assigned, or otherwise alienated or 
hypothecated other than by will or by the laws of descent and distribution. 
All rights with respect to restricted stock may be exercised only by the 
participant during his or her lifetime.

     PERFORMANCE SHARES AND PERFORMANCE UNITS. The Board or committee may 
award performance shares or performance units (together, "performance 
awards") under the Stock Plan pursuant to which participants may receive 
shares of the Company's Common Stock without monetary payment therefor, 
cash, or a combination of both if and to the extent that performance goals 
established by the Board are attained during a performance period. The 
participant is not required to make any monetary payment to receive a 
performance award. Performance goals represent one or more threshold levels 
of attainment of one or more measures of business performance as specified in 
the written award agreement between the participant and the Company. The 
Board or committee must establish the performance goals applicable to a 
performance award prior to the start of the performance period for such 
award, or such later date as permitted under Section 162(m) of the Code. The 
Board or committee may base the performance goals on one or more of the 
following measures of business performance: revenue, operating income, 
pre-tax profit, net income, gross margin, operating margin, earnings per 
share, return on stockholder equity, return on capital, return on assets, 
cash flow, and debt reduction. Such terms will have the same meaning as used 
in the Company's financial statements, or, if not used therein, the meaning 
applied pursuant to generally accepted accounting principles. The measures of 
business performance may be absolute or relative to a standard selected by 
the Board or committee. Attainment of the performance goals will be measured 
on a consolidated, divisional or other business unit basis, as determined by 
the Board or committee, before the effect of changes in accounting standards, 
restructuring charges, and similar extraordinary items, determined according 
to criteria established by the Board.

     Performance awards may be granted by the Board in the form of 
performance shares or performance units. Performance shares and performance 
units are bookkeeping units denominated in shares of stock or dollar amounts, 
respectively, which represent a right to receive the value of the units upon 
the attainment of the applicable performance goals within the performance 
period. Each performance share has an initial value equal to the fair market 
value of a share of Common Stock on the date of the award, while each 
performance unit has an initial value of $100. The ultimate value of a 
performance award depends on the extent to which the pre-established 
performance goals are achieved and, in the case of performance shares, the 
change in the value of the Common Stock during the performance period.

     The Board or committee will specify in a written agreement between the 
participant and the Company evidencing each performance award the number of 
performance shares or performance units awarded, the applicable performance 
goals and performance period and all other terms and conditions of the award, 
consistent with the requirements of the Stock Plan. However, subject to 
appropriate adjustment for stock splits or other changes in the Company's 
capital structure, no award of performance shares may permit a participant to 
receive more than 25,000 shares of Common Stock for each full fiscal year 
contained in the applicable performance period, and no award of performance 
units may permit a participant to receive more than $500,000 for each full 
fiscal year contained in the applicable performance period.

     Following completion of the performance period for a performance award, 
the Board or committee must certify in writing the extent to which the 
performance goals have been attained. The participant will then be entitled 
to receive payment of the value of the performance shares or performance 
units actually earned in cash, shares of stock, or in any combination thereof 
in a lump sum or in installments as determined by the Board, or if the Board 
permits, as determined by the participant. All rights under a performance 
award are exercisable only by the participant and may not be sold; 
transferred, pledged; assigned, or otherwise alienated or hypothecated except 
by will or the laws of descent and distribution. The Company intends that 
compensation related to performance awards under the Stock Plan qualify for 
the "performance-based compensation" exemption under Section 162(m) of the 
Code.


                                      7

<PAGE>

     STOCK APPRECIATION RIGHTS. The Board or committee may award stock 
appreciation rights ("SARs") under the Stock Plan either alone 
("Freestanding SARs") or in tandem with stock options granted under the plan 
("Tandem SAR"). Each SAR is a right to receive payment equal to the 
appreciation in the market value of a stated number of shares of Common Stock 
from the SAR's exercise price to the market value on the date of the SAR's 
exercise.

     A Tandem SAR may be granted either at the time of grant of the related 
option or at any time thereafter in the case of a nonqualified stack option. 
A Tandem SAR is exercisable to the extent its related option is exercisable, 
and its exercise price is the same as the exercise price of the related 
option. Upon the exercise of a Tandem SAR, the related option is canceled for 
the number of shares covered by the exercise of the SAR. Similarly, a Tandem 
SAR is canceled for the same number of shares for which its related option is 
exercised.

     A Freestanding SAR is exercisable at such times and subject to such 
terms and conditions as the Board or committee establishes, and its exercise 
price will be no less than the fair market value of the Common Stock on the 
date of grant. Freestanding SARs may not be exercisable for a term of more 
than ten years.

     Payment upon the exercise of an SAR may be made in cash, shares of 
stock, or in any combination thereof in a lump sum or in; installments as 
determined by the Board, or if the Board permits, as determined by the 
participant. The Company intends that compensation related to SARs granted 
under the Stock Plan qualify for the "performance based compensation" 
exemption under Section 162(m) of the Code. To qualify for such exemption, 
the Stock Plan limits the number of shares for which SARs may be granted to 
any employee within any fiscal year to a maximum of 100,000, provided that a 
new employee may receive an additional one-time grant of an SAR for up to a 
maximum of 200,000 shares. These limits are subject to appropriate adjustment 
for stock splits or other changes in the capitalization of the Company. All 
rights under an SAR are exercisable only by the participant and may not be 
sold, transferred, pledged, assigned, or otherwise alienated or hypothecated 
except by will or the laws of descent and distribution.

     PHANTOM STOCK. The Board or committee may grant phantom stock awards 
under the Stock Plan and will not require any monetary payment therefor. Each 
unit of phantom stock awarded under the Stock Plan represents the right to 
receive payment equal to the value of the unit at the time of settlement of 
such award. As specified by the Board or committee in a written agreement 
between the participant and the Company, the value of a unit of phantom stock 
may be either the fair market value of a share of Common Stock or the 
appreciation in the market value of a share of Common Stock from the date of 
award to its settlement date. The Board or committee will determine and set 
forth in the agreement the terms, conditions, restrictions and/or performance 
goals governing the settlement of the phantom stock award.

     Upon the settlement of a phantom stock award, the Company will pay to 
the participant the value of each phantom stock unit in cash, shares of 
stock, or any combination thereof in a lump sum or in installments as 
determined by the Board, or if the Board permits, as determined by the 
participant. The Company intends that compensation related to SARs granted 
under the Stock Plan qualify for the "performance-based compensation" 
exemption under Section 162(m) of the Code to the extent permitted under 
regulations promulgated pursuant to Section 162(m). The Stock Plan limits the 
number of phantom stock units which may be granted to any employee within any 
fiscal year to a maximum of 100,000 provided that a new employee may receive 
an additional one-time grant for up to a maximum of 200,000 phantom stock 
units. These limits are subject to appropriate adjustment for stock splits or 
other changes in the capitalization of the Company. All rights under a 
phantom stock award are exercisable only by the participant and may not be 
sold, transferred, pledged, assigned, or otherwise alienated or hypothecated 
except by will or the laws of descent and distribution.

     RIGHTS AS A STOCKHOLDER. A participant will have no rights as a stock
holder with respect to an option or award under the Stock Plan until shares of
Common Stock are issued to the participant. Participants awarded


                                      8

<PAGE>

restricted stock may vote such shares and will be entitled to any dividends 
paid with respect to such shares. However, the Board may provide that such 
dividends will be accumulated and paid only to the extent that the shares 
become nonforfeitable. In the discretion of the Board, participants awarded 
performance shares or phantom stock may be paid dividend equivalents, which 
may be accumulated and paid to the extent that such awards are paid. In 
addition, the Board may provide for payment of dividend equivalents in the 
event that the issuance of stock upon the exercise of any option or payment 
of any award is delayed or deferred.

     TRANSFER OF CONTROL. A "Transfer Control" will be deemed to occur upon 
any of the following events in which the stockholders of the Company do not 
retain, directly or indirectly, at least a majority of the beneficial 
interest in the voting stock of the Company or its successor: (i) the direct 
or indirect sale or exchange by the stockholders of the Company of all or 
substantially all of the stock of the Company, or (ii) a merger in which the 
Company is a party. A Transfer of Control will also occur in the event of the 
sale, exchange or transfer of all or substantially all of the assets of the 
Company other than to one or more corporations at least a majority of the 
voting stock of which is beneficially owned by the stockholders of the 
Company or a liquidation or dissolution of the Company. In the event of a 
Transfer of Control of the Company, the Board may arrange with the surviving, 
continuing, successor, or purchasing corporation or parent corporation 
thereof (the "Acquiring Corporation") either to assume the Company's rights 
and obligations under or substitute substantially equivalent rights for 
outstanding options, stock appreciation rights, restricted stock and phantom 
stock. If the Acquiring Corporation does not assume or substitute new rights 
for such outstanding options and awards, any unexercisable and/or unvested 
portions of the outstanding stock options, stock appreciation rights, 
restricted stock and phantom stock will become immediately exercisable and/or 
fully vested, as the case may be. Alternatively, the Board may grant stock 
options, stock appreciation rights, restricted stock or phantom stock awards 
providing that such options and awards will automatically become immediately 
exercisable and/or fully vested upon any Transfer of Control. Upon any 
Transfer of Control, all holders of outstanding performance shares and 
performance units for which the performance period has not ended prior to the 
Transfer of Control will be paid immediately prior to the Transfer of Control 
the target amount that would have been earned had the performance goals 
applicable to the award been attained at the 100% level, pro rated on the 
basis of the portion of the performance period elapsed prior to the Transfer 
of Control.

     TERMINATION OR AMENDMENT. All options and awards must be granted, if at 
all, prior to April 27, 2005. The Board or committee may terminate or amend 
the Stock Plan at any time, but, without stockholder approval, the Board of 
Directors may not amend the Stock Plan to increase the total number of 
shares of Common Stock covered by the Stock Plan or to change the class of 
persons eligible to participate in the Stock Plan.

SUMMARY OF UNITED STATES FEDERAL INCOME TAX CONSEQUENCES OF STOCK OPTIONS

     The following summary is intended only as a general guide as to the 
United States federal income tax consequences under current law with respect 
to participation in the Stock Plan and does not attempt to describe all 
possible federal or other tax consequences of such participation. 
Furthermore, the tax consequences of options are complex and subject to 
change, and a taxpayer's particular situation may be such that some variation 
of the described rules is applicable.

     INCENTIVE STOCK OPTIONS. Options designated as incentive stock options 
are intended to fall within the provisions of Section 422 of the Code. An 
optionee recognizes no taxable income as the result of the grant or exercise 
of such an option.

     For optionees who do not dispose of their shares for two years following 
the date the option was granted nor within one year following the transfer of 
the shares upon exercise of the option, the gain on sale of the shares (which 
is the difference between the sale price and the purchase price of the 
shares) will be taxed as long-term capital gain. If an optionee satisfies 
such holding periods upon a sale of the shares, the Company will not be 
entitled to any deduction for federal income tax purposes. If an optionee 
disposes of shares within two years


                                      9

<PAGE>

after the date of grant or within one year from the date of exercise (a 
"disqualifying disposition"), the difference between the fair market value of 
the shares on the date of exercise and the option exercise price (not to 
exceed the gain realized on the sale if the disposition is a transaction with 
respect to which a loss, if sustained, would be recognized) will be taxed as 
ordinary income at the time of disposition. Any gain in excess of that amount 
will be a capital gain. If a loss is recognized, there will be no ordinary 
income; and such loss will be a capital loss. A capital gain or loss will be 
long-term if the optionee's holding period is more than 12 months. Any 
ordinary income recognized by the optionee upon the disposition of the shares 
should be deductible by the Company for federal income tax purposes, except 
to the extent such deduction is limited by Section 162(m) of the Code, as 
described above.

     The difference between the option exercise price and the fair market 
value of the shares on the determination date of an incentive stock option 
(which is generally the date of exercise) is an adjustment in computing the 
optionee's alternative minimum taxable income and may be subject to an 
alternative minimum tax which is paid if such tax exceeds the regular tax for 
the year. Special rules may apply with respect to certain subsequent sales of 
the shares in a disqualifying disposition, certain basis adjustments for 
purposes of computing the alternative minimum taxable income on a subsequent 
sale of the shares and certain tax credits which may arise with respect to 
optionees subject to the alternative minimum tax.

     NONQUALIFIED STOCK OPTIONS. Options not designated as incentive stock 
options Will be nonqualified stock options. Nonqualified stock options have 
no special tax status. An optionee generally recognizes no taxable income as 
the result of the grant of such an option.

     Upon the exercise of a nonqualified stock option, the optionee normally 
recognizes ordinary income in the amount of the difference between the option 
exercise price and the fair market value of the shares on the determination 
date (which is generally the date of exercise). If the optionee is an 
employee, such ordinary income generally is subject to withholding of income 
and employment taxes. The "determination date" is the date on which the 
option is exercised unless the shares are not vested and/or the sale of the 
shares at a profit would subject the optionee to suit under Section 16(b) of 
the Exchange Act, in which case the determination date is the later of (i) 
the date on which the shares vest, or (ii) the date the sale of the shares at 
a profit would no longer subject the optionee to suit under Section 16(b) of 
the Exchange Act. (Section 16(b) of the Exchange Act generally is applicable 
only to officers, directors and beneficial owners of more than 10% of the 
Common Stock of the Company.) If the determination date is after the exercise 
date, the optionee may elect, pursuant to Section 83(b) of the Code, to have 
the exercise date be the determination date by filing an election with the 
Internal Revenue Service not later than 30 days after the date the option is 
exercised. Upon the sale of stock acquired by the exercise of a nonqualified 
stock option, any gain or loss, based on the difference between the sale 
price and the fair market value on the date of recognition of income, will be 
taxed as capital gain or loss. A capital gain or loss will be long-term if 
the optionee's holding period is more than 12 months from the determination 
date. No tax deduction is available to the Company with respect to the grant 
of a nonqualified option or the sale of the stock acquired pursuant to such 
option. The Company should be entitled to a deduction equal to the amount of 
ordinary income recognized by the optionee as a result of the exercise of a 
nonqualified option, except to the extent such deduction is limited by 
Section 162(m) of the Code, as described above.

     THE BOARD RECOMMENDS A VOTE "FOR" PROPOSAL NUMBER TWO. The affirmative 
vote of a majority of the votes cast at the Annual Meeting at which a quorum 
representing a majority of all outstanding shares of common stock of the 
Company is present and voting, either in person or by Proxy, is required for 
approval of this proposal. Abstentions and broker non-votes will be counted 
as present for purposes of determining if a quorum is present. Abstentions 
will have the same effect as a negative vote. Broker non-votes will have no 
effect on the vote.

     The Board of Directors believes that the amendments of the Stock Plan 
(i) to increase the maximum aggregate number of shares of Common Stock 
issuable under the Stock Plan by 500,000 shares from 2,000,000


                                      10

<PAGE>

to 2,500,000 shares, (ii) to increase the limit on the number of shares of 
Common Stock underlying options granted to one optionee within any fiscal 
year from 100,000 shares to 200,000 shares, and (iii) to increase the limit 
on the number of shares of Common Stock underlying options granted in the 
form of a one-time grant to a newly-hired employee from 200,000 shares to 
700,000 shares, are in the best interests of the stockholders and the Company 
for the reasons stated above.






                                      11

<PAGE>

                                 PROPOSAL THREE
                     AMENDMENT TO THE NATURAL WONDERS, INC.
                    1993 OUTSIDE DIRECTORS STOCK OPTION PLAN
                           (ITEM 3 ON THE PROXY CARD)

     The Company's Board of Directors and the stockholders have previously 
adopted and approved the 1993 Outside Directors Stock Option Plan (the 
"Directors Plan"), under which 150,000 shares of the Company's common stock 
have been reserved for issuance upon exercise of options granted by the 
Company (the "Directors Shares"). As of April 29, 1998, options to purchase a 
total of 93,334 shares of the Common Stock of the Company have already been 
granted under the Directors Plan. Due to the limited number of Directors 
Shares remaining, in May 1998 the Board adopted, subject to stockholder 
approval, an amendment to the Directors Plan to increase the maximum number 
of shares of Common Stock of the Company which may be issued under the 
Directors Plan from 150,000 shares to 250,000 shares.

     At the Annual Meeting, the stockholders are being asked to approve and 
ratify the foregoing amendment to the Directors Plan. The Board believes that 
an increase in the maximum number of shares of Common Stock of the Company 
which may be issued under the Directors Plan from 150,000 shares to 250,000 
shares is important so as to provide the Company with the flexibility to 
grant stock options that the Company believes will be required to attract and 
retain quality outside directors and to facilitate the future growth of the 
Company.

SUMMARY OF THE DIRECTORS PLAN

     The following summary of the Directors Plan is qualified in its entirety 
by the specific language of the Directors Plan, a copy of which is available 
to any stockholder upon request.

     GENERAL. The Directors Plan provides for the granting of non-qualified 
stock options to non-employee directors of the Company. All options under the 
Plan must be granted, if at all, within ten years from June 8, 1998, the 
effective date of the Directors Plan. Appropriate adjustments will be made to 
the shares subject to the Directors Plan and to any outstanding option or 
award in the event of any stock dividend, stock split, reverse stock split, 
recapitalization, merger, consolidation, exchange of shares, combination, 
reclassification or similar change in the Company's capital structure.

     ADMINISTRATION. The Directors Plan is administered by the Board or a 
duly appointed committee of the Board. The Board or committee will interpret 
the Directors Plan and options and awards granted under the plan, and all 
determinations of the Board or committee will be final and binding on all 
persons having an interest in the Directors Plan or any option or award.

     ELIGIBILITY. Options may be granted under the Directors Plan only to 
directors of the Company who are not employees of the Company and/or any 
subsidiary corporations of the Company. All options granted under the 
Directors Plan shall be nonqualified stock options.

     OPTIONS. Under the Directors Plan, upon being elected to the Board, each 
non-employee director automatically receives an option to purchase 12,000 
shares of the Company's Common Stock at an exercise price equal to the fair 
market value on the date of the grant. The fair market value is determined by 
the average of the high and low prices of a sale of a share of the Company's 
Common Stock on the NASDAQ System. On each one-year anniversary of such 
director's election to the Board, provided the director continues to serve as 
a director on such anniversary date, an option to purchase 4,000 shares will 
be granted at the fair market value on that date. Any option granted under 
the Plan is exercisable for a term of ten years. During the lifetime of a 
non-employee director, an option granted to a director is exercisable only by 
such director.

     TRANSFER OF CONTROL. A "Transfer Control" will be deemed to occur upon any
of the following events:


                                      12

<PAGE>

(i) the direct or indirect sale or exchange by the stockholders of the 
Company of all or substantially all of the stock of the Company, or (ii) a 
merger of the Company in which the stockholders of the Company do not retain, 
directly or indirectly, at least a majority of the beneficial interest in the 
voting stock of the Company or its successor: (iii) the direct or indirect 
sale or exchange by the stockholders of the Company of all or substantially 
all of the stock of the Company. In the event of a Transfer of Control of the 
Company, any unexercisable portion of an option becomes immediately 
exercisable on a date prior to the Transfer of Control.

     TERMINATION OR AMENDMENT. The Board, or a duly appointed committee of 
the Board, may terminate or amend the Directors Plan at any time, provided, 
however, that without approval of the Company's stockholders, the Board may 
not: (i) increase the total number of shares covered by the Directors Plan; 
or (ii) expand the class of persons eligible to receive nonqualified stock 
options.

SUMMARY OF UNITED STATES FEDERAL INCOME TAX CONSEQUENCES OF STOCK OPTIONS

     For a summary of the tax consequences of the options granted under the 
Directors Plan, see the discussion on nonqualified stock options under 
"Proposal Two; Summary of United States Federal Income Tax Consequences of 
Stock Options."

     THE BOARD RECOMMENDS A VOTE "FOR" PROPOSAL NUMBER THREE. The affirmative 
vote of a majority of the votes cast at the Annual Meeting at which a quorum 
representing a majority of all outstanding shares of common stock of the 
Company is present and voting, either in person or by Proxy, is required for 
approval of this proposal. Abstentions and broker non-votes will be counted 
as present for purposes of determining if a quorum is present. Abstentions 
will have the same effect as a negative vote. Broker non votes will have no 
effect on the vote.

     The Board of Directors believes that the amendment to the Directors Plan 
to increase the maximum number of shares of Common Stock of the Company which 
may be issued under the Directors Plan from 150,000 shares to 250,000 shares 
is in the best interests of the stockholders and the Company for the reasons 
stated above.


                                      13

<PAGE>

                                 PROPOSAL FOUR
                      APPOINTMENT OF INDEPENDENT AUDITORS

     The Board has selected Deloitte & Touche LLP to serve as independent 
auditors to audit the financial statements of the Company for the fiscal year 
ending January 30, 1999. Deloitte & Touche LLP has acted in such capacity 
since its appointment for fiscal 1988. Representatives of Deloitte & Touche 
LLP will be present at the Annual Meeting, will be given the opportunity to 
make a statement if they desire to do so, and will be available to respond to 
appropriate questions.

     THE BOARD RECOMMENDS A VOTE "FOR" PROPOSAL NUMBER FOUR. In the event 
that ratification by the stockholders of the appointment of Deloitte & Touche 
LLP as the Company's independent auditors is not obtained, the Board will 
reconsider such appointment.

     The affirmative vote of a majority of the votes cast at the Annual 
Meeting, at which a quorum representing a majority of all outstanding shares 
of Common Stock of the Company is present and voting, either in person or by 
Proxy, is required for approval of this proposal. Abstentions and broker 
non-votes will be counted as present for purposes of determining if a quorum 
is present. Abstentions will have the same effect as a negative vote. Broker 
non-votes will have no effect on the vote.

                                      14

<PAGE>

       SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth certain information regarding beneficial 
owner ship of the Company's Common Stock as of March 31, 1998, by (i) each 
person (or group of affiliated persons) who is known by the Company to own 
beneficially more than 5% of the outstanding Common Stock of the Company, 
(ii) each of the Company's directors, (iii) the Named Executive Officers (as 
defined below), and (iv) all current directors and executive officers of the 
Company as a group.

<TABLE>
<CAPTION>

                                                   Amount       Percent of
Name of Beneficial Owner or Group              of Beneficial   Common Stock
and Nature of Beneficial Ownership(1)            Ownership     Outstanding
- -------------------------------------          -------------   ------------
<S>                                            <C>             <C>
Consumer Venture Partners I, L.P.(2)             1,170,720        14.5%
Three Pickwick Plaza
Greenwich, CT 06830

Robert S. Rubenstein(3)                            878,704        10.9%
2341 El Camino Real
Redwood City, CA 94063

Centennial Associates, L.P(4)                      680,100         8.4%
900 Third Avenue
New York, NY 10022

Norwest Equity Partners IV(5)                      410,058         5.1%
2800 Piper Jaffray Tower
222 South Ninth Street
Minneapolis, MN 55402

Copley Partners 2, L.P.(6)                         409,074         5.1%
Federal Reserve Plaza
600 Atlantic Plaza, 13th Floor
Boston, MA 02110

Grace & White(7)                                   555,900         6.9%
515 Madison Ave, Suite 1700
New York, NY 10022

Pearson C. Cummin III(8)                         1,190,721        14.7%

Peter G. Hanelt(9)                                  12,400          *

David H. Folkman(10)                                20,000          *

Peter L. Harris(11)                                  4,000          *

Julius Jensen III(12)                              447,507         5.5%

Kathleen M. Chatfield(13)                          131,633         1.6%

Karen A. Daley(14)                                   6,251          *


                                     15
<PAGE>

Teresa L. Rutherford(15)                            10,688          *

Judith A. Soares(16)                                 6,167          *

Michael Sontag                                          --         --

Michael J. Waide                                    19,199          *


All directors and executive officers             1,848,566        22.4%
  as a group (11 persons) (17)

</TABLE>

- ----------------------

*  Less than 1%

(1)  Except as indicated in the footnotes to this table, the persons named in
     the table have sole voting and investment power with respect to all shares
     of Common Stock shown as beneficially owned by them, subject to community
     property laws where applicable. The table is based upon information
     supplied by the directors, officers and principal stockholders.

(2)  According to a Schedule 13G filed with the Securities and Exchange 
     Commission, (the "SEC"), dated February 11, 1998, Consumer Venture 
     Partners I, L.P. has shared voting and investment power for all of such 
     shares with Consumer Venture Associates, L.P., Consumer Venture 
     Partners II, L.P., Consumer Venture Associates II, L.P., 
     Christopher P. Kirchen and Pearson C. Cummin, III. Mr. Cummin, 
     a director of the Company, is a general partner of Consumer Venture 
     Associates, L.P., the sole general partner of Consumer Venture 
     Partners I, L.P., and a general partner of Consumer Venture
     Associates II, L.P., the sole general partner of Consumer Venture Partners
     II, L.P. See footnote 8.

(3)  Includes 44,400 shares held in trust for the benefit of Mr. Rubenstein's
     children and 3,000 shares held by Mr. Rubenstein's wife for herself and as
     custodian for her children. Mr. Rubenstein disclaims beneficial ownership
     of such shares.

(4)  According to a Schedule 13D, as amended, filed with the SEC dated March 20,
     1996 and information supplied by Centennial subsequent to that date.

(5)  According to a Schedule 13G filed with the SEC dated February 3, 1998,
     Norwest Equity Partners IV has shared voting and investment power with
     respect to such shares with its affiliates Itasca Partners, Robert F.
     Zicarelli and Daniel J. Haggerty.

(6)  According to a Schedule 13G filed with the SEC dated February 10, 1994,
     Copley Partners 2, L.P. has shared voting and investment power with respect
     to all of such shares. Mr. Jensen, a director of the Company, is a general
     partner of Copley Partners 2, L.P. See footnote 11.

(7)  According to written information provided to the Company, Grace & White,
     Inc. holds sole voting power with respect to 25,000 of the shares, but
     holds no voting power (whether sole, shared or otherwise) with respect to
     the additional 530,900 shares of which it is beneficial owner. The Company
     has been informed, but has not independently verified, that Grace & White,
     Inc. is an Investment Advisor registered under Section 203 of the
     Investment Advisors Act of 1940.

(8)  Includes 20,001 shares subject to stock options which are exercisable
     within 60 days of March 31, 1998, 

                                     16
<PAGE>

     and 1,170,720 shares beneficially owned by Consumer Venture Partners I, 
     L.P. and Consumer Venture Partners II, L.P. In his capacity as a general 
     partner of Consumer Venture Associates, L.P., the sole general partner 
     of Consumer Venture Partners, I, L.P., and as a general partner of 
     Consumer Venture Associates II, L.P., the sole general partner of 
     Consumer Venture Partners II, L.P., Mr. Cummin has shared voting and 
     investment power with respect to all such 1,170,720 shares and may be 
     deemed to beneficially own such shares. Mr. Cummin disclaims beneficial 
     ownership of such shares. See footnote 2.

(9)  Includes 4,000 shares subject to stock options exercisable within 60 days
     of March 31, 1998 and 900 shares held by Peter G. Hanelt, an Accountancy
     Corporation.

(10) All of such 20,000 shares are held by the Folkman Living Trust dated June
     12, 1990, of which Mr. Folkman and his wife are co-trustees.

(11) All of such 4,000 shares are subject to stock options, which are
     exercisable within 60 days of March 31, 1998.

(12) Includes 9,334 shares subject to stock options, which are 
     exercisable within 60 days of March 31, 1998. Also includes 20,000 
     shares held by Mr. Jensen's wife, and 409,074 shares beneficially owned 
     by Copley Partners 2, L.P., of which Mr. Jensen is a general partner. In 
     his capacity as a general partner of Copley Partners 2, L.P., Mr. Jensen 
     has shared voting and investment power with respect to all 409,074 
     shares and may be deemed to beneficially own such shares. Mr. Jensen 
     disclaims beneficial ownership of such shares. See footnote 7.
     
(13) Includes 114,833 shares subject to stock options, which are exercisable
     within 60 days of March 31, 1998.

(14) All of such 6,251 shares subject to stock options, which are exercisable
     within 60 days of March 31, 1998.

(15) All of such 10,688 shares are subject to stock options, which are 
     exercisable within 60 days of March 31, 1998. 

(16) All of such 6,167 shares are subject to stock options, which are 
     exercisable within 60 days of March 31, 1998.

(17) Includes 175,274 shares subject to stock options, which are exercisable
     within 60 days of March 31, 1998.

                                         17
<PAGE>


                  EXECUTIVE OFFICERS OF THE REGISTRANT

The executive officers of the Company and their ages as of May 8, 1998 are as
follows:

<TABLE>
<CAPTION>

Name                        Age      Position with Company
- ----                        ---      ---------------------
<S>                         <C>      <C>
Peter G. Hanelt             52       Interim President, Interim Chief Executive Officer,
                                     Chief Operating Officer, Chief Financial
                                     Officer and Director

Sheila S. Arnold            43       Senior Vice President, General Merchandising
                                     Manager

Roxanne P. Kurkjian         50       Vice President, Merchandising Administration
                                     And Planning

Peter W. Rusnak             32       Vice President, Real Estate

Teresa L. Rutherford        42       Vice President, Merchandising and Product
                                     Development

William J. Soncini          43       Vice President, Operations

</TABLE>

     PETER G. HANELT has served as a director of the Company since March 1997
and as the Chief Operating Officer and Chief Financial Officer of the Company
since February 1998. Additionally, Mr. Hanelt was appointed Interim President
and Interim Chief Executive Officer effective May 1, 1998. In 1997, Mr. Hanelt
served as a Retail and Wholesale Consumer Products Consultant. Mr. Hanelt served
as Chief Operating Officer and Chief Financial Officer of Esprit De Corp, an
apparel manufacturer, wholesaler and retailer, from October 1993 to February
1997, and as President, Retail Division of Esprit De Corp. from August 1995 to
April 1996. Also, Mr. Hanelt served as Vice President, Finance and Operations of
Saint Francis Memorial Hospital, a private teaching hospital from September 1992
to October 1993, and Acting Chief Operating Officer and Chief Financial Officer
of Post Tool, Inc., a retailer of power and hand tools, from August 1990 to
September 1992. Mr. Hanelt is a director of the Shoe Pavilion, Inc.

     SHEILA S. ARNOLD has served as Senior Vice President, General Merchandising
Manager since October 1997. Prior to joining the Company, she served as Senior
Vice President, Merchandising and Marketing of Sunglass Hut International, Inc.,
a publicly traded specialty retailer of eyewear, from July 1994 to March 1997,
and as President of Merchandising of Macy's West, a division of R.H. Macy and
Company, a national department store chain, from February 1992 to March 1994.

     ROXANNE P. KURKJIAN has served as Vice President, Merchandising
Administration and Planning since December 1997 and as Senior Merchandise
Planner from July 1997 to December 1997. Prior to joining the Company, she
served as Vice President, Merchandising and Vice President, Planning and
Distribution for The Nature Company, a national specialty retailer of nature and
science products, from October 1996 to May 1997, and August 1995 to October
1996, respectively. From April 1991 to August 1995, she was the Director of
Merchandise Planning for Imaginarium, a national specialty retailer of
educational toys.

     PETER W. RUSNAK has served as Vice President, Real Estate since August
1997. Prior to joining the Company, he was a Partner of Rusnak Schaaf
Associates, a retail real estate consulting firm, from July 1994 to July 1997,
and from April 1992 to June 1994 he was a Consultant for Whipple Schaaf
Assoicates, a retail real estate consulting firm.

                                        18
<PAGE>

     TERESA L. RUTHERFORD has served as Vice President, Merchandising and
Product Development since March 1998, Vice President, Product Development from
March 1997 to March 1998, Director of Sourcing and Product Development from
September 1995 to March 1997, and Product Manager from June 1994 to September
1995. Prior to joining the Company, she served as Merchandise Manager for DFS
Merchandising, an international duty-free retailer, from January 1992 to June
1994.

     WILLIAM J. SONCINI has served as Vice President, Operations since December
1997. Prior to joining the Company, he served as Vice President of Stores for
Lil' Things, a superstore chain of high quality children's products, from
January 1995 to April 1997, and as Territorial Vice President of Paul Harris
Stores, Inc., a specialty retailer of women's apparel, from October 1994 to
January 1995. From January 1992 to October 1994, he was the Zone Vice President
of Kay-Bee Toy and Hobby, a national retailer of children's toys.










                                       19
<PAGE>

          EXECUTIVE OFFICER COMPENSATION AND OTHER MATTERS

COMPENSATION OF EXECUTIVE OFFICERS

     The following table summarizes all compensation paid or accrued by the
Company during the last three years to (i) the Chief Executive Officer of the
Company during Fiscal 1997, (ii) the other executive officers of the Company as
of January 31, 1998 whose total salary and bonus for the fiscal year ended
January 31, 1998 exceeded $100,000, and (iii) two former executives who were no
longer serving as an executive officer at January 31, 1998 (collectively, the
"Named Executive Officers").

                   SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>

                                                                                 Long-Term
                                          Annual Compensation                  Compensation
                                -----------------------------------    ----------------------------
                                                                                      Awards
                                                                       ----------------------------
                                                                       Other Annual    Restricted     Securities
Name and Principal Position                                            Compensation   Stock Awards    Underlying     All Other(2)
During Fiscal 1997               Year     Salary ($)     Bonus ($)       ($)(1)           ($)         Options (#)    Compensation
- ----------------------------  --------   -----------     ---------     ------------  --------------  ------------   --------------
<S>                           <C>        <C>             <C>           <C>           <C>             <C>            <C>          

Kathleen M. Chatfield(3)        1997      360,000             --           --              --             65,000     368,577(4)
  President and Chief           1996      325,000          132,031         --              --            100,000         147
   Executive Officer            1995      279,134             --           --              --             50,000         142

Karen A. Daley(5)               1997      132,000             --           --                              5,000      66,065(6)
   Vice President,              1996      122,000           19,063         --              --             15,000          60
   Human Resources              1995      115,316             --           --              --              5,000          58

Teresa L. Rutherford(7)         1997     141, 442             --           --              --             10,000          69
   Vice President,
   Merchandising and
   Product Development

Judith A. Soares(8)             1997      138,846             --           --              --             10,000          68
  Vice President,
  Information Systems

Michael Sontag(9)               1997      120,413             --           --              --             25,000     323,774(10)
   Former Senior Vice           1996       76,923           30,000(11)     --              --             75,000      17,154(12)
   President, General                                                 
   Merchandise Manager

                                                                           
Michael J. Waide(13)             1997      201,016           --            --              --             25,000          98
   Former Senior                 1996      220,000          68,750         --              --             50,000         108
   Vice President,               1995       89,154          33,250(14)     --              --             50,000          45
   Finance, Chief                                                                                          
   Financial Officer and
   Secretary

</TABLE>

- ------------------------

(1)  Unless otherwise specified, the total amount of personal benefits paid to
     any executive officer during the fiscal year was less than the lesser of
     (i) $50,000 and (ii) 10% of such executive officer's total reported salary
     and bonus.

                                        20
<PAGE>

(2)  Except as separately noted, the amount included under "All Other
     Compensation" represents the value of term life insurance and long-term
     disability premiums paid by the Company for the benefit of each named
     officer.

(3)  Ms. Chatfield resigned effective May 1, 1998.

(4)  Includes, in addition to the amounts reflected in note 2 above, severance
     in the amount of $368,430 (including the estimated value of certain
     benefits of $8,430) which will be paid in sixty biweekly payments
     commencing on May 1, 1998. See "Employment Contracts and Change of Control
     Arrangements" on page 24.

(5)  Ms. Daley was promoted to an executive officer in April 1995, and resigned
     effective May 1, 1998.

(6)  Includes, in addition to the amounts reflected in note 2 above, severance
     in the amount of $66,000 which will be paid in thirteen biweekly payments
     commencing on May 1, 1998. See "Employment Contracts and Change of Control
     Arrangements" on page 24.

(7)  Ms. Rutherford was promoted to an executive officer in March 1997.

(8)  Ms. Soares was promoted to an executive officer in April 1997, and resigned
     effective May 1, 1998.

(9)  Mr. Sontag was hired as an executive officer in October 1996 and was
     separated from the Company in June 1997. See "Employment Contracts and
     Change of Control Arrangements" on page 24.

(10) Includes, in addition to the amounts reflected in note 2, above, severance
     in the amount of $275,000 and relocation expenses in the amount of $48,715.

(11) Represents performance bonus in connection with employment agreement.

(12) Represents relocation expenses paid in connection with Mr. Sontag's hiring
     in 1996.

(13) Mr. Waide was hired as an executive officer in August 1995, and resigned
     effective December 20, 1997.

(14) Represents performance bonus in connection with employment agreement.

                                     21
<PAGE>


STOCK OPTIONS GRANTED IN FISCAL 1997

     The following table provides the specified information concerning grants of
options to purchase the Company's Common Stock made during Fiscal 1997 to the
Named Executive Officers:

                     OPTION GRANTS IN 1997 FISCAL YEAR

<TABLE>
<CAPTION>

                                                   Individual Grants                                 Potential Realizable
                             -----------------------------------------------------------------        Value at Assumed
                               Number of       % of Total                                             Annual Rates of
                               Securities       Options                                                 Stock Price
                               Underlying      Granted to          Exercise                           Appreciation for
                                Options        Employees           or Base                             Option Term(1)
                                Granted        in Fiscal           Price           Expiration       ---------------------
        Name                    (#)(2)           Year             ($/Sh)(3)           Date               5%         10%
- ----------------------        -----------     -----------        ------------     ------------      ----------   --------
<S>                           <C>             <C>                <C>              <C>               <C>          <C>
Kathleen M. Chatfield              65,000        20.9407%              4.7500         02/20/07         194,171    492,068

Karen A. Daley                      5,000         1.6108%              4.7500         02/20/07          14,936     37,851
                                                                                            
Teresa Rutherford                  10,000         3.2216%              5.1875         03/03/07          32,624     82,675
                                                                                       
Judith Soares                      10,000         3.2216%              4.0000         03/20/07          25,156     63,750
                                                                                           
Michael Sontag                     25,000         8.0541%              4.7500         02/20/07          74,681    189,257
                                                                                                                           
Michael J. Waide                   25,000         8.0541%              4.7500         02/20/07          74,681    189,257
                                                                               

</TABLE>

- --------------------------

(1)  The "Potential Realizable Value" is based on the term of the option at the
     time of grant, and potential gains are net of exercise price, but before
     taxes associated with exercise. These amounts represent certain assumed
     rates of appreciation only, in accordance with the Securities and Exchange
     Commission's rules. Actual gains, if any, on stock option exercises are
     dependent on the future performance of the Common Stock, overall market
     conditions and the option holders' continued employment through out the
     vesting period. The amounts reflected in this table may not necessarily be
     achieved.

(2)  All options were granted under the Company's 1993 Amended and Restated
     Omnibus Stock Plan (the "Stock Plan") and vest over a five year period at
     the rate of one-fifth on the first anniversary of the date of grant and
     1/60th per month thereafter for each full month of the optionee's
     continuous employment with the Company.

(3)  All options granted in Fiscal 1997 have an exercise price equal to the fair
     market value of the Company's Common Stock on the date of grant.

                                        22
<PAGE>

OPTION EXERCISES AND FISCAL 1997 YEAR-END VALUES

     The following table provides the specified information concerning exercises
of options to purchase the Company's Common Stock in Fiscal 1997, and
unexercised options held as of January 31, 1998, by the Named Executive
Officers:

                               AGGREGATED OPTION EXERCISES
                               AND FISCAL YEAR-END VALUES

<TABLE>
<CAPTION>

                                                                                 Value of Unexercised
                                                 Number of Unexercised           In-the-Money Options
                                                  Options at 1/31/98                 at 1/31/98(1)
                                             ------------------------------  -----------------------------
                        Shares
                       Acquired     Value  
      Name            On Exercise  Realized  Exercisable(2)  Unexercisable   Exercisable(2)  Unexercisable
- --------------        -----------  --------  --------------  --------------  --------------  -------------
<S>                   <C>          <C>       <C>             <C>             <C>             <C>
Kathleen M Chatfield       --        --             118,583         171,417        $111,745       $149,193

Karen A. Daley             --        --              12,500          17,500        $ 14,828       $ 20,797

Teresa Rutherford          --        --               7,104          21,646        $  3,414       $  5,492

Judith Soares              --        --               3,167          16,833           --          $  3,438

Michael Sontag             --        --                 --             --             --             --

Michael J Waide        42,499      138,955              --             --             --             --

</TABLE>

(1)  Based on the value of $4.34 per share, which was the closing price of the
     Company's Common Stock on January 31, 1998. The value shown is for all out
     standing in-the-money options regardless of vesting restrictions.

(2)  Options vest over a five-year period at the rate of one-fifth on the first
     anniversary of the date of grant and 1/60th per month thereafter for each
     full month of the optionee's continuous employment with the Company.

                                      23
<PAGE>


EMPLOYMENT CONTRACTS AND CHANGE OF CONTROL ARRANGEMENTS

     The Company's Director Plan provides that in the event of a "Transfer of
Control" of the Company (as defined in the Plan), all outstanding options
granted under the Directors' Plan would immediately vest and be exercisable
prior to the Transfer of Control. Options which are not exercised as of the date
of the Transfer of Control would be terminated.

     The Company entered into an oral consulting arrangement with Peter G.
Hanelt as of January 22, 1998, whereby Mr. Hanelt serves as Chief Financial
Officer and Chief Operating Officer of the Company. In accordance with this
arrangement, Mr. Hanelt receives $1,500 per day on which he works, which
generally has ranged from four to five days a week. Mr. Hanelt receives no
additional compensation as Interim President and Interim Chief Executive
Officer.

     The Company entered into a written employment agreement with Kathleen
Chatfield as of September 15, 1997, whereby Ms. Chatfield served as President
and Chief Executive Officer of the Company. Pursuant to this agreement, Ms.
Chatfield's employment with the Company was for no specified term and was
terminable by her or by the Company at any time with or without cause, subject
to the payment of certain benefits upon termination. The agreement further
provided that Ms. Chatfield would receive additional benefits if she remained
with the Company through May 1, 1998. Ms. Chatfield resigned effective May 1,
1998, and, in accordance with the terms of her employment agreement, she is
entitled to receive an amount equal to her final annual base salary, which will
be paid in sixty biweekly payments commencing on May 1, 1998, plus reimbursement
for employee benefits for a period of twelve months.

     The Company entered into a written employment agreement with Karen Daley as
of September 15, 1997, whereby Ms. Daley served as Vice President, Human
Resources of the Company. Pursuant to this agreement, Ms. Daley's employment
with the Company was for a term of twelve months and was terminable by her or by
the Company at any time with or without cause, subject to the payment of certain
benefits upon termination. The agreement further provided that Ms. Daley would
receive additional benefits if she remained with the Company through May 1,
1998. Ms. Daley resigned effective May 1, 1998, and, in accordance with the
terms of her employment agreement, she is entitled to receive an amount equal to
one-half of her final annual base salary, which will be paid in thirteen
biweekly payments commencing on May 1, 1998.

     The Company also had written employment agreements with its Senior Vice
President, Finance, Michael J. Waide, and its Senior Vice President, General
Merchandise Manager, Michael Sontag. Each of these agreements was
terminable-at-will by either party. Mr. Sontag resigned in July 1997, and, in
accordance with the terms of his employment agreement, was paid a severance
equal to one year's salary. Mr. Waide voluntarily resigned his position with the
Company effective December 1997, and, in accordance with the terms of his
employment agreement, received no termination benefits. There are no employment
agreements with Named Executive Officers that provide for their continuing
service.

COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
executive officers, directors and persons who beneficially own more than 10% of
the Company's Common Stock to file initial reports of ownership and reports of
changes in ownership with the SEC. Such persons are required by SEC regulations
to furnish the Company with copies of all Section 16(a) forms filed by such
persons.

     Based solely on the Company's review of such forms furnished to the Company
and written representations from certain reporting persons, the Company believes
that all filing requirements applicable to the Company's executive officers,
directors and more than 10% stockholders were satisfied.

                                       24
<PAGE>

                      REPORT OF THE COMPENSATION COMMITTEE
                            ON EXECUTIVE COMPENSATION

     The Compensation Committee of the Board of Directors (the "Committee") 
is responsible for establishing and administering the Company's policies and 
practices and it approves all elements of compensation for executive officers 
and certain other senior management. The Committee also is responsible for 
evaluating the performance of executive officers and senior management. All 
members of the Committee are outside directors who are not eligible to 
participate in any of the compensation programs that the Committee oversees.

OVERALL OBJECTIVES AND PROGRAMS

     The objective of the Company's executive compensation program is to provide
compensation that will attract and retain executives, to provide incentives to
enhance the profitability and growth of the Company, to motivate each executive
toward the achievement of the Company's short and long-term financial and other
goals, and to recognize the contributions of individuals as well as overall
business results.

     In order to achieve this objective, the primary focus of the Compensation
Committee has been on the competitiveness of each of the key elements of
executive compensation -- base salary, annual bonus plan and stock option grants
- -- and the compensation package as a whole. Overall executive compensation is
dependent not only upon quantitative factors directly related to the Company's
short-term financial performance, but also qualitative factors that strengthen
the Company's ability to enhance profitable growth over the long term, such as
demonstrated leadership ability, management development, and anticipating and
responding to changing market and economic conditions.

BASE SALARY

     The Committee reviews and approves base salary levels of executive officers
annually, normally at the beginning of the fiscal year. Target levels are based
on the level of responsibility, scope and complexity of the executive's position
relative to other senior management positions internally, and the need to
provide, when combined with the annual bonus, overall direct compensation at or
above the average rates paid by comparably sized-companies. Salary increases are
based upon periodic reevaluations of these factors and the performance of the
executive in meeting individually assigned objectives.

     Early in Fiscal 1997, the Committee reviewed the base salaries of the 
executive officers and adjusted those salaries based on an informal 
assessment of the competitive marketplace, the job performance of the 
respective individual and any changes in the scope of the duties and 
responsibilities assigned to each particular position. Although no specific 
formula was utilized in determining base salary levels, continued turnover of 
executive officers in the retail industry generally provides the Committee 
with a clear barometer of the competitive marketplace. The salary levels of 
new executive officers generally can be determined by the realities of this 
marketplace. As new senior management is hired, the Committee believes that 
the salary levels of other executive officers should be adjusted to reflect 
the scope and complexity of the existing executive's position relative to 
that of new senior management.

ANNUAL BONUS

     The Committee believes that a significant portion of the total annual
compensation of each executive officer should be contingent on the performance
of the Company. Accordingly, the Committee has implemented an annual
non-discretionary incentive bonus plan which provides executive officers and
other employees with the opportunity to earn annual bonuses. The objective of
this plan is to attract, retain, motivate and reward employees by directly
linking the amount of any cash bonus to purely objective short-

                                      25
<PAGE>

term financial performance of the Company. To the end, each year the 
Committee establishes a maximum bonus pool based on budgeted financial goals 
relating to annual increases in comparable store sales and pre-tax net income 
and establishes threshold and maximum pay-out levels that may be earned based 
upon the achievement by the Company of those goals. These goals and the 
amount of the bonus pool are reviewed and adjusted annually. In Fiscal 1997, 
the Company did not achieve the threshold financial goals and, in accordance 
with the bonus plan, no bonuses were paid out to executive officers.

EMPLOYEE EQUITY OWNERSHIP

     The Committee believes that the third key element of executive 
compensation -- employee equity ownership -- is highly motivating and provides 
a major incentive to employees in building stockholder value. Accordingly, 
stock options are granted to executive officers to provide long-term 
incentives for the achievement of the Company's strategic business plan, 
mission and values and to align the interests of executive officers with 
those of the stockholders. The Committee determines the size of any stock 
option to be granted on a basis consistent with the overall objectives and 
criteria outlined above, taking into consideration the particular executive's 
performance and level of responsibility within the Company, and the value to 
the Company of providing such executive with additional motivation toward 
achieving the Company's short and long-term financial and other goals. The 
Committee also considers previous grants of stock options and restricted 
stock and compares the number of options previously granted with those 
granted to other executive officers, taking into account each individual's 
level of responsibility, the expected future value of such individual to the 
organization, and the relationship between the additional incentive and the 
likelihood of the attainment of individual objectives. Based upon the 
criteria enumerated above, all of the executive officers of the Company were 
granted options in Fiscal 1997.

CHIEF EXECUTIVE OFFICER COMPENSATION

     Ms. Chatfield served as the Chief Executive Officer of the Company from
February 1995 until her resignation effective May 1, 1998. Like that of the
other executive officers of the Company, Ms. Chatfield's compensation was
established in accordance with the foregoing guidelines applicable to all
executive officers. Ms. Chatfield's base salary for Fiscal 1997 was established
by the Committee, after consideration of a number of factors, in an attempt to
bring her base salary within the range of the average salaries of CEO's of
comparably-sized companies and to compensate her for her long-term contributions
to the Company, such as demonstrated leadership ability, management development
skills and ability to anticipate and respond to changing market and economic
conditions. In Fiscal 1997, Ms. Chatfield was eligible to receive an incentive
bonus in an amount ranging from 65% to 130% of her current base salary, subject
to the Company's achievement of specific short-term financial goals. In Fiscal
1997, the Company did not meet the threshold payout levels under the bonus plan
and, in accordance with the terms thereof, Ms. Chatfield did not receive a
bonus. In February 1997, after applying the guidelines outlined above, the Board
granted to Ms. Chatfield an option to purchase 65,000 shares of the Common Stock
of the Company at an exercise price of $4.75, which was fair market value of the
stock on the grant date. The terms of Ms. Chatfield's employment agreement are
described in the section entitled "Employment Contracts and Change of Control
Arrangements."

DEDUCTIBILITY OF EXECUTIVE COMPENSATION

     Section 162(m) of the Code denies a deduction to any publicly held
corporation for certain compensation paid to certain executive employees in a
taxable year to the extent that the compensation exceeds $1,000,000. However,
certain performance-based compensation is not included in calculating the
$1,000,000 threshold. Stock options may qualify for this exclusion if the plan
under which they are granted meets certain conditions. The Stock Plan currently
contains limitations on the number of shares underlying options that may be
granted to an optionee within any fiscal year, and, to the extent appropriate,
the Company intends to take the necessary steps to conform its compensation
practices to comply with the $1,000,000 compensation 

                                        26
<PAGE>

deduction limit under Section 162(m) of the Code. The Committee does not 
believe that other components of the Company's compensation are likely to 
exceed $1,000,000 annually for any executive officer in the foreseeable 
future and, therefore, has concluded that no further action with respect to 
qualifying such compensation for deductibility is necessary at this time. In 
the future, the Committee will reconsider this decision in the event that the 
individual compensation of any of the Company's executive officers approaches 
the $1,000,000 level.

                                THE COMPENSATION  COMMITTEE

                                PEARSON C. CUMMIN III
                                JULIUS JENSEN III
                                PETER L. HARRIS













  
                                    27
<PAGE>

                        COMPARISON OF STOCKHOLDER RETURN

     Set forth below is a line graph comparing the cumulative total return on
the Company's Common Stock with the cumulative total return of the CRSP Total
Return Index for The Nasdaq Stock Market (U.S. Companies) ("Nasdaq Market
Index") and the CRSP Total Return Industry Index for Nasdaq Retail Trade Stocks
("Retail Index") for the five year period ending on January 31, 1998.


               COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
      AMONG NATURAL WONDERS, INC., THE NASDAQ STOCK MARKET (U.S.) INDEX
                      AND THE NASDAQ RETAIL TRADE INDEX

<TABLE>

<S>                        <C>      <C>      <C>      <C>      <C>      <C>
Natural Wonders, Inc.      $100.00  $ 34.12  $ 19.41  $ 13.53  $ 24.71  $ 20.59
Nasdaq Stock Market - US   $100.00  $114.41  $110.26  $156.76  $203.28  $240.23
Nasdaq Retail              $100.00  $106.68  $ 95.63  $107.96  $132.60  $155.04

</TABLE>

(1)  Assumes an initial investment of $100.00 on January 30, 1993. The total
     return for the Company's stock and for each index assumes the reinvestment
     of dividends, although no cash dividends have ever been declared on the
     Company's Common Stock. Stockholder returns over the indicated period
     should not be considered indicative of future stockholder returns.

                                       28
<PAGE>

                      STOCKHOLDER PROPOSALS TO BE PRESENTED
                             AT NEXT ANNUAL MEETING

     Proposals of stockholders intended to be presented at the next annual
meeting of stockholders of the Company (i) must be received by the Company at
its offices at 4209 Technology Drive, Fremont, California 94538 no later than
February 10, 1999, and (ii) must satisfy the conditions established by the SEC
for stock holder proposals to be included in the Company's Proxy Statement for
that meeting.

                          TRANSACTION OF OTHER BUSINESS

     At the date of this Proxy Statement, the only business which the Board
intends to present or knows that others will present at the Annual Meeting is as
set forth above. If any other matter or matters are properly brought before the
Annual Meeting, or any adjournment thereof, it is the intention of the persons
named in the accompanying form of Proxy to vote the Proxy on such matters in
accordance with their best judgment.


                                         By Order of the Board of Directors

                                         PEARSON C. CUMMIN III
                                         CHAIRMAN

Dated:  May 18, 1998















                                        29
<PAGE>


NTW94 6


                                 DETACH HERE

                                   PROXY

                            NATURAL WONDERS, INC.

                 PROXY FOR ANNUAL MEETING OF STOCKHOLDERS

       THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                               OF THE COMPANY

   The undersigned hereby appoints Pearson C. Cummin III as the undersigned's 
true and lawful agent and proxy, with full power to represent the undersigned 
and to vote all the shares of the stock of Natural Wonders, Inc. which the 
undersigned is entitled to vote at the Annual Meeting of Stockholders of the 
Company to be held at the principal offices of the Company located at 4209 
Technology Drive, Fremont, California 94538, on Wednesday, June 10, 1998 at 
9:00 a.m. local time, and at any adjournment thereof (1) as hereinafter 
specified upon the proposals listed on the reverse side and as more 
particularly described in the Company's Proxy Statement and (2) in his 
discretion upon such other matters as may properly come before the meeting.

   The undersigned hereby acknowledges receipt of: (1) Notice of Annual 
Meeting of Stockholders of the Company, (2) accompanying Proxy Statement, and 
(3) Annual Report of the Company for the fiscal year ended January 31, 1998.

- -------------                                                   -------------
 SEE REVERSE     CONTINUED AND TO BE SIGNED ON REVERSE SIDE      SEE REVERSE
     SIDE                                                            SIDE
- ------------                                                    -------------


<PAGE>


                                 DETACH HERE

NTW94 6

    PLEASE MARK
/X/ VOTES AS IN
    THIS EXAMPLE.

THE SHARES REPRESENTED HEREBY SHALL BE VOTED AS SPECIFIED. IF NO 
SPECIFICATION IS MADE, SUCH SHARES SHALL BE VOTED FOR PROPOSALS 1, 2, 3 AND 4.

1. To elect two (2) Class II directors, each to hold office until the 2001 
   Annual Meeting of Stockholders and until their respective successors are 
   elected and qualified.

Nominees:           Peter G. Hanelt and Julius Jensen III

                      FOR           WITHHELD
                      / /             / /
                                                       MARK HERE
/ / ---------------------------------------            FOR ADDRESS   / /
    For both nominees except as noted above            CHANGE AND
                                                       NOTE BELOW


2. To approve amendments to the Natural Wonders, Inc.
   1993 Amended and Restated Omnibus Stock Option Plan    FOR  AGAINST ABSTAIN
   (the "Stock Plan") (i) to increase the maximum         / /     / /     / /
   aggregate number of shares of Common Stock that may
   be issued under the Stock Plan from 2,000,000 shares
   to 2,500,000 shares, (ii) to increase the limit on the number of shares of 
   Common Stock underlying options granted to one optionee within any fiscal 
   year from 100,000 shares to 200,000 shares, and (iii) to increase the limit 
   on the number of shares of Common Stock underlying options granted in the 
   form of a one-time grant to a newly-hired employee from 200,000 shares to 
   700,000 shares.

3. To approve an amendment to the Natural Wonders, Inc.   FOR  AGAINST ABSTAIN
   1993 Outside Directors Stock Option Plan (the          / /     / /     / / 
   "Directors Plan") to increase the maximum number of 
   shares of Common Stock of the Company which may be 
   issued under the Directors Plan from 150,000 shares to 250,000 shares.

4. To ratify the appointment of Deloitte & Touche LLP     FOR  AGAINST ABSTAIN
   as the independent auditors of the Company for the     / /     / /     / / 
   fiscal year ending January 30, 1999.

WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING IN PERSON, YOU ARE URGED TO 
SIGN AND PROMPTLY MAIL THIS PROXY IN THE RETURN ENVELOPE SO THAT YOUR STOCK 
MAY BE REPRESENTED AT THE MEETING.

Sign exactly as each name appears on your stock certificate. If shares of 
stock stand of record in the names of two or more persons or in the name of 
husband and wife, whether as joint tenants or otherwise, both or all of such 
persons should sign this Proxy. If shares of stock are held of record by a 
corporation, the Proxy should be executed by the President or Vice President 
and the Secretary or Assistant Secretary, and the corporate seal should be 
affixed thereto. If signing as an attorney, executor, administrator, trustee, 
guardian or other fiduciary, please provide your full title. If shares of 
stock are held of record by a partnership or limited liability company, 
please have an authorized person sign in the partnership or limited liability 
company name. Please date the Proxy.

THANK YOU FOR YOUR VOTE.

Signature:__________   Date:__________  Signature:__________   Date:__________




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