KOHLS CORPORATION
S-3, 1997-08-05
DEPARTMENT STORES
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<PAGE>
 
    AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON AUGUST 5, 1997
 
                                                REGISTRATION NO. 333-
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                                ---------------
                                   FORM S-3
                            REGISTRATION STATEMENT
                                     UNDER
                          THE SECURITIES ACT OF 1933
                                ---------------
                              KOHL'S CORPORATION
              (EXACT NAME OF REGISTRANT AS SPECIFIED IN CHARTER)
                                ---------------
                                                     39-1630919
               WISCONSIN                          (I.R.S. EMPLOYER
     (STATE OR OTHER JURISDICTION                IDENTIFICATION NO.)
   OF INCORPORATION OR ORGANIZATION)
                          N56 W17000 RIDGEWOOD DRIVE
                       MENOMONEE FALLS, WISCONSIN 53051
                                (414) 703-7000
  (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF
                   REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
                                ---------------
                              WILLIAM S. KELLOGG
                          N56 W17000 RIDGEWOOD DRIVE
                       MENOMONEE FALLS, WISCONSIN 53051
                                (414) 703-7000
(NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                             OF AGENT FOR SERVICE)
                       COPIES OF ALL COMMUNICATIONS TO:
         PETER M. SOMMERHAUSER                      JERRY ELLIOTT
         GODFREY & KAHN, S.C.                    SHEARMAN & STERLING
        780 NORTH WATER STREET                  599 LEXINGTON AVENUE
      MILWAUKEE, WISCONSIN 53202              NEW YORK, NEW YORK 10022
            (414) 273-3500                         (414) 848-4000
  APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after this Registration Statement is declared effective.
  If the only securities being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, please check the
following box. [_]
  If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend of
interest reinvestment plans, check the following box. [_]
  If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following
box and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [_]
  If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [_]
  If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [_]
                        CALCULATION OF REGISTRATION FEE
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
<TABLE>
<CAPTION>
    TITLE OF EACH CLASS OF        AMOUNT TO BE        PROPOSED MAXIMUM           PROPOSED MAXIMUM          AMOUNT OF
  SECURITIES TO BE REGISTERED    REGISTERED(1)   OFFERING PRICE PER UNIT(2) AGGREGATE OFFERING PRICE(2) REGISTRATION FEE
- ------------------------------------------------------------------------------------------------------------------------
<S>                             <C>              <C>                        <C>                         <C>
                                   4,600,000
Common Shares, $.01 par value        shares               $61 5/8                  $283,475,000            $85,901.52
</TABLE>
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
(1) Includes 600,000 shares issuable upon exercise of the Underwriters' over-
    allotment option.
(2) Estimated solely for the purpose of calculating the registration fee
    pursuant to Rule 457(c) on the basis of the average of the high and low
    prices of the Common Shares on the New York Stock Exchange on August 4,
    1997.
                                ---------------
  THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS
REGISTRATION STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH
SECTION 8(A) OF THE SECURITIES ACT OF 1933, AS AMENDED, OR UNTIL THE
REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION,
ACTING PURSUANT TO SAID SECTION 8(A), MAY DETERMINE.
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
<PAGE>
 
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
+INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A         +
+REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE   +
+SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY  +
+OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT        +
+BECOMES EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR   +
+THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE      +
+SECURITIES IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE    +
+UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF  +
+ANY SUCH STATE.                                                               +
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
PROSPECTUS (Subject to Completion)
Issued August 5, 1997
 
                                4,000,000 Shares
 
                                      LOGO
                                  COMMON STOCK
 
                                  -----------
 
 OF THE 4,000,000 SHARES OF COMMON  STOCK OFFERED HEREBY, 3,300,000 SHARES ARE
  BEING OFFERED  BY KOHL'S CORPORATION  AND 700,000 SHARES ARE  BEING OFFERED
   BY  THE SELLING  STOCKHOLDERS.  SEE "SELLING  STOCKHOLDERS." THE  COMPANY
     WILL NOT RECEIVE ANY PROCEEDS FROM  THE SALE OF SHARES BY THE SELLING
      STOCKHOLDERS.  THE COMMON  STOCK IS  TRADED ON THE  NEW YORK  STOCK
       EXCHANGE  UNDER THE  SYMBOL "KSS."  ON AUGUST 4,  1997, THE  LAST
         SALE PRICE OF  THE COMMON STOCK  AS REPORTED ON  THE NEW YORK
          STOCK EXCHANGE WAS $61 5/16 PER SHARE.
 
                                  -----------
 
THESE  SECURITIES HAVE NOT BEEN APPROVED  OR DISAPPROVED BY THE SECURITIES  AND
 EXCHANGE  COMMISSION  OR  ANY  STATE   SECURITIES  COMMISSION,  NOR  HAS  THE
  SECURITIES  AND  EXCHANGE COMMISSION  OR  ANY  STATE SECURITIES  COMMISSION
   PASSED  UPON   THE  ACCURACY   OR  ADEQUACY   OF  THIS   PROSPECTUS.  ANY
    REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
                                  -----------
 
                              PRICE $     A SHARE
 
                                  -----------
 
<TABLE>
<CAPTION>
                                 PRICE   UNDERWRITING               PROCEEDS TO
                                  TO     DISCOUNTS AND  PROCEEDS TO   SELLING
                                PUBLIC  COMMISSIONS (1) COMPANY (2) STOCKHOLDERS
                                ------- --------------- ----------- ------------
<S>                             <C>     <C>             <C>         <C>
Per Share......................   $           $             $           $
Total (3)...................... $           $             $           $
</TABLE>
- -----
(1) The Company and the Selling Stockholders have agreed to indemnify the
    Underwriters against certain liabilities, including liabilities under the
    Securities Act of 1933, as amended. See "Underwriters."
(2)Before deducting expenses payable by the Company estimated at $350,000.
(3) The Company has granted the Underwriters an option, exercisable within 30
    days of the date hereof, to purchase up to an aggregate of 600,000
    additional Shares at the price to public less underwriting discounts and
    commissions for the purpose of covering over-allotments, if any. If the
    Underwriters exercise such option in full, the total price to public,
    underwriting discounts and commissions, proceeds to Company and proceeds to
    Selling Stockholders will be $         , $          , $          and
    $         , respectively. See "Underwriters."
 
                                  -----------
 
  The Shares are offered, subject to prior sale, when, as and if accepted by
the Underwriters and subject to approval of certain legal matters by Shearman &
Sterling, counsel for the Underwriters. It is expected that the delivery of the
Shares will be made on or about       , 1997 at the office of Morgan Stanley &
Co. Incorporated, New York, New York, against payment therefor in immediately
available funds.
 
                                  -----------
 
MORGAN STANLEY DEAN WITTER
         MERRILL LYNCH & CO.
                MONTGOMERY SECURITIES
                         WILLIAM BLAIR & COMPANY
                                                           ROBERT W. BAIRD & CO.
                                         Incorporated
 
       , 1997
<PAGE>
 
                            ADDITIONAL INFORMATION
 
  The Company has filed with the Securities and Exchange Commission (the
"Commission") a Registration Statement (which term shall include all
amendments thereto) on Form S-3 under the Securities Act of 1933, as amended
(the "Securities Act") with respect to the shares of Common Stock offered
hereby. This Prospectus does not contain all the information set forth in the
Registration Statement, certain parts of which are omitted in accordance with
the rules and regulations of the Commission, to which reference is hereby
made.
 
  The Company is subject to the informational requirements of the Exchange Act
(as defined below) and in accordance therewith files reports, proxy statements
and other information with the Commission. The Registration Statement, the
exhibits and schedules forming a part thereof and the reports, proxy
statements and other information filed by the Company with the Commission may
be inspected and copied at the public reference facilities maintained by the
Commission at 450 Fifth Street, N.W., Washington, D.C. 20549, and at the
Commission's Regional Offices located at Citicorp Center, Suite 1400, 500 West
Madison Street, Chicago, Illinois 60661 and 7 World Trade Center, 7th Floor,
New York, New York 10048, and copies of such materials may be obtained from
the Public Reference Section of the Commission at prescribed rates. Copies of
such materials may be obtained from the web site that the Commission maintains
at http://www.sec.gov. In addition, such material and other information
concerning the Company can be inspected and copied at the New York Stock
Exchange, Inc., 20 Broad Street, New York, New York 10005, on which exchange
the Company's Common Stock is traded.
 
                               ----------------
 
  NO PERSON IS AUTHORIZED IN CONNECTION WITH ANY OFFERING MADE HEREBY TO GIVE
ANY INFORMATION OR TO MAKE ANY REPRESENTATION NOT CONTAINED IN THIS PROSPECTUS
AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATION MUST NOT BE RELIED
UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY, BY ANY SELLING STOCKHOLDER OR
BY ANY UNDERWRITER. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A
SOLICITATION OF AN OFFER TO BUY ANY SECURITY OTHER THAN THE SHARES OF COMMON
STOCK OFFERED HEREBY, NOR DOES IT CONSTITUTE AN OFFER TO SELL OR A
SOLICITATION OF AN OFFER TO BUY ANY OF THE SECURITIES OFFERED HEREBY TO ANY
PERSON IN ANY JURISDICTION IN WHICH IT IS UNLAWFUL TO MAKE SUCH AN OFFER OR
SOLICITATION TO SUCH PERSON. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY
SALE MADE HEREUNDER SHALL UNDER ANY CIRCUMSTANCES CREATE ANY IMPLICATION THAT
THE INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY DATE SUBSEQUENT TO THE
DATE HEREOF.
 
                               ----------------
 
  "Kohl's" is a federally registered service mark of the Company. This
Prospectus also includes or incorporates references to trademarks and brand
names of other companies.
 
                               ----------------
 
  No action has been or will be taken in any jurisdiction by the Company, any
Selling Stockholder or any Underwriter that would permit a public offering of
the Common Stock or possession or distribution of this Prospectus in any
jurisdiction where action for that purpose is required, other than in the
United States. Persons into whose possession this Prospectus comes are
required by the Company, the Selling Stockholders and the Underwriters to
inform themselves about and to observe any restrictions as to the offering of
the Common Stock and the distribution of this Prospectus.
 
                               ----------------
 
  CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN, OR OTHERWISE AFFECT THE PRICE OF THE COMMON STOCK.
SPECIFICALLY, THE UNDERWRITERS MAY OVER-ALLOT IN CONNECTION WITH THE OFFERING,
AND MAY BID FOR AND PURCHASE SHARES OF THE COMMON STOCK IN THE OPEN MARKET.
FOR A DESCRIPTION OF THESE ACTIVITIES, SEE "UNDERWRITERS."
 
                                       2
<PAGE>
 
  CAUTIONARY NOTE: This Prospectus, certain of the documents incorporated
herein by reference, and other written materials, future filings, releases and
oral statements issued by or on behalf of the Company contain certain forward-
looking statements, including, but not limited to, statements about the future
performance of the Company and the Company's plans, objectives, expectations or
intentions, such as debt service requirements, planned capital expenditures,
future store openings and adequacy of capital resources. Forward-looking
statements can also be identified by forward-looking terminology such as
"believes", "expects", "intends", "plans", "may", "will", "should", or
"anticipates" or the negative thereof or other variations thereof. These
forward-looking statements are based on management's assumptions and beliefs in
light of information currently available to it and are subject to risks and
uncertainties. The Company's actual results may differ significantly and
materially from those projected or suggested in the forward-looking statement.
Factors that might cause such differences to occur include, but are not limited
to: (i) heightened competition, (ii) adverse weather conditions in the
Company's retail markets, (iii) increases in interest rates, (iv) increases in
real estate, construction and development costs, (v) inventory imbalances
caused by unanticipated fluctuations in consumer demand, (vi) trends in the
economy which affect consumer confidence and consumer demand for the Company's
goods, particularly trends affecting the Company's markets, including
inflationary pressures, (vii) the availability of suitable retail real estate
which can be acquired on terms which are acceptable to the Company and (viii)
the ability of the Company to be able to continue to hire and train sufficient
numbers of capable and talented associates.
 
                               ----------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                    PAGE
                                    ----
<S>                                 <C>
Additional Information.............   2
Incorporation of Certain Documents
 by Reference......................   3
The Company........................   4
Selected Consolidated Financial
 Data..............................
Use of Proceeds....................   7
Price Range of Common Stock and
 Dividend Policy...................   7
</TABLE>
<TABLE>
<CAPTION>
                                                                       PAGE
                                                                       ----
<S>                                                                    <C>
Capitalization........................................................   8
Selling Stockholders..................................................   9
Description of Capital Stock..........................................  10
Underwriters..........................................................  11
Legal Matters.........................................................  12
Experts...............................................................  12
</TABLE>
 
                                       3
<PAGE>
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
  The following documents filed with the Commission (File No. 1-11084) pursuant
to the Securities Exchange Act of 1934, as amended (the "Exchange Act"), are
incorporated in this Prospectus by reference:
 
    (1) the Company's Annual Report on Form 10-K for the year ended February
  1, 1997;
 
    (2) the Company's Quarterly Report on Form 10-Q for the quarter ended May
  3, 1997; and
 
    (3) the description of the Common Stock contained in the Company's
  Registration Statement on Form 8-B dated June 25, 1993, including such
  amendments or reports filed for the purpose of updating such description.
 
  All reports and other documents subsequently filed by the Company pursuant to
Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act and prior to the
termination of the offering of the Common Stock offered hereby shall be deemed
to be incorporated by reference into this Prospectus and to be a part hereof.
Such documents, and the documents listed above, are hereinafter referred to as
"Incorporated Documents." Any statement contained herein or in an Incorporated
Document shall be deemed to be modified or superseded for purposes of this
Prospectus to the extent that a statement contained herein or in any other
subsequently filed Incorporated Document modifies or supersedes such statement.
Any such statement so modified or superseded shall not be deemed, except as so
modified or superseded, to constitute a part of this Prospectus.
 
  THE INFORMATION RELATING TO THE COMPANY CONTAINED IN THIS PROSPECTUS
SUMMARIZES, IS BASED UPON, OR REFERS TO, INFORMATION AND FINANCIAL STATEMENTS
CONTAINED IN ONE OR MORE INCORPORATED DOCUMENTS; ACCORDINGLY, SUCH INFORMATION
CONTAINED HEREIN IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO INCORPORATED
DOCUMENTS AND SHOULD BE READ IN CONJUNCTION THEREWITH.
 
  The Company will provide without charge to each person (including any
beneficial owner) to whom a copy of this Prospectus has been delivered, upon
the written or oral request of any such person, a copy of any or all of the
Incorporated Documents, other than exhibits to such documents (unless such
exhibits are specifically incorporated by reference into such documents).
Requests for such copies should be directed to Corporate Secretary, Kohl's
Corporation, N56 W17000 Ridgewood Drive, Menomonee Falls, Wisconsin 53051,
telephone (414) 703-7000.
 
                                       4
<PAGE>
 
                                  THE COMPANY
 
  The Company operates as of August 4, 1997, 172 family oriented, specialty
department stores primarily in the Midwest and Mid-Atlantic areas of the
United States that feature quality, national brand merchandise which provides
exceptional value to customers. The Company's stores sell moderately priced
apparel, shoes, accessories, soft home products and housewares targeted to
middle-income customers shopping for their families and homes. Kohl's stores
have fewer departments than traditional, full-line department stores, but
offer customers dominant assortments of merchandise displayed in complete
selections of styles, colors and sizes. Central to the Company's pricing
strategy and overall profitability is a culture focused on maintaining a low
cost structure. Critical elements of this low cost structure are the Company's
unique store format, lean staffing levels, sophisticated management
information systems and operating efficiencies resulting from centralized
buying, advertising and distribution.
 
  Since 1986, the Company has expanded from 40 stores to the current total of
172 stores both by acquiring and converting pre-existing stores and by opening
new stores. From fiscal 1992 to fiscal 1996, the Company's net sales increased
from $1.1 billion to over $2.3 billion, and operating income increased from
$64.5 million to $189.0 million.
 
  Management believes there is substantial opportunity for further growth. In
October 1997, Kohl's will open four additional stores in the Philadelphia
trade area (three in New Jersey and one in Pennsylvania), an additional store
in the Washington, D.C. market, its second store in Omaha, Nebraska, a store
in Binghamton, New York and will enter the Pittsburgh market with three
stores. At the end of 1997, Kohl's will be operating 182 stores. Kohl's
expansion strategy is to open additional stores in existing markets, where it
can leverage advertising, purchasing, transportation and other regional
overhead expenses; in contiguous markets where it can extend regional
operating efficiencies; and in new markets which offer a similar opportunity
to implement successfully the Kohl's retailing concept.
 
  Kohl's retailing concept has proven to be readily transferable to new
markets. For example, Kohl's has successfully opened new stores in small
markets, such as Kalamazoo, Michigan; intermediate markets, such as Kansas
City; and large markets, such as Chicago and Philadelphia. In addition, the
Kohl's concept has been successful in various retailing formats such as strip
shopping centers, community and regional malls and free-standing stores.
Management believes the transferability of the Kohl's retailing strategy, the
Company's experience in acquiring and converting pre-existing stores and
opening new stores, and the Company's substantial investment in management
information systems, centralized distribution and headquarters functions
provide a solid foundation for further expansion.
 
  As used in this Prospectus, unless the context otherwise requires, the
"Company" and "Kohl's" refer to Kohl's Corporation, its consolidated
subsidiaries and predecessors. Unless otherwise noted, all references in this
Prospectus to shares of Common Stock and per share amounts have been adjusted
for a 2-for-1 stock split effected by the Company in April 1996. The Company's
fiscal year ends on the Saturday closest to January 31. Fiscal 1996 ended on
February 1, 1997 and was a 52-week year.
 
RECENT DEVELOPMENTS
 
  Net sales and sales growth for the 4 weeks and 26 weeks ended August 3, 1996
and August 2, 1997 were as follows:
<TABLE>
<CAPTION>
                                 PERIOD ENDED          PERCENTAGE INCREASE
                              ------------------- ------------------------------
                                                           COMPARABLE STORES(A)
                              AUGUST 3, AUGUST 2,  ALL   -----------------------
                                1996      1997    STORES CURRENT YEAR PRIOR YEAR
                              --------- --------- ------ ------------ ----------
                                 (IN MILLIONS)
<S>                           <C>       <C>       <C>    <C>          <C>
4 weeks......................  $139.2   $  182.8   31.4%     12.1%       20.6%
26 weeks.....................   943.2    1,224.5   29.8      10.1        11.4
</TABLE>
- --------
(a) Comparable store sales represent sales of those stores open throughout the
    full period and throughout the full prior period and exclude the
    discontinued electronics business.
 
  At August 2, 1997, the Company operated 172 stores compared with 138 at
August 3, 1996.
 
                                       5
<PAGE>
 
                     SELECTED CONSOLIDATED FINANCIAL DATA
 
  The selected consolidated financial data in the following table for each of
the five years in the period ended February 1, 1997 are derived from
consolidated financial statements of the Company, which have been audited by
Ernst & Young LLP, independent auditors. This information should be read in
conjunction with the consolidated financial statements of the Company and
related notes incorporated into this Prospectus. The selected consolidated
financial data for the three months ended May 4, 1996 and May 3, 1997 are
derived from unaudited consolidated financial statements of the Company which,
in the opinion of management, include all adjustments (consisting of normal
recurring accruals) necessary for a fair presentation of the financial
position and results of operations as of the dates and for the periods
presented.
 
<TABLE>
<CAPTION>
                                               FISCAL YEAR ENDED                           THREE MONTHS ENDED
                          ---------------------------------------------------------------  -------------------
                          JANUARY 30,  JANUARY 29,  JANUARY 28,  FEBRUARY 3,  FEBRUARY 1,   MAY 4,    MAY 3,
                             1993         1994         1995        1996(A)       1997        1996      1997
                          -----------  -----------  -----------  -----------  -----------  --------  ---------
                                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AND PER SQUARE FOOT DATA)
<S>                       <C>          <C>          <C>          <C>          <C>          <C>       <C>
STATEMENT OF OPERATIONS
 DATA:
Net sales...............  $1,096,856   $1,305,746   $1,554,100   $1,925,669   $2,388,221   $468,638  $ 600,547
Cost of merchandise
 sold...................     722,610      869,236    1,037,740    1,294,653    1,608,688    311,836    397,377
                          ----------   ----------   ----------   ----------   ----------   --------  ---------
Gross margin............     374,246      436,510      516,360      631,016      779,533    156,802    203,170
Selling, general and
 administrative
 expenses...............     269,158      305,547      356,893      436,442      536,226    115,890    146,751
Incentive compensation
 charge(b)..............      17,735           --           --           --           --         --         --
Depreciation and
 amortization...........      19,834       23,201       27,402       33,931       44,015      9,965     13,000
Preopening expenses.....       2,992        5,360        8,190       10,712       10,302      3,639     12,112
Credit operations, non-
 recurring(c)...........          --           --           --       14,052           --         --         --
                          ----------   ----------   ----------   ----------   ----------   --------  ---------
Operating income........      64,527      102,402      123,875      135,879      188,990     27,308     31,307
Interest expense,
 net(d).................      14,393        5,711        6,424       13,150       17,622      4,102      5,836
                          ----------   ----------   ----------   ----------   ----------   --------  ---------
Income before income
 taxes and extraordinary
 items..................      50,134       96,691      117,451      122,729      171,368     23,206     25,471
Income taxes............      21,442       41,029       48,939       50,077       68,890      9,445     10,163
                          ----------   ----------   ----------   ----------   ----------   --------  ---------
Income before
 extraordinary items....      28,692       55,662       68,512       72,652      102,478     13,761     15,308
Extraordinary items(e)..      (2,121)      (1,769)          --           --           --         --         --
                          ----------   ----------   ----------   ----------   ----------   --------  ---------
Net income..............  $   26,571   $   53,893   $   68,512   $   72,652   $  102,478   $ 13,761  $  15,308
                          ==========   ==========   ==========   ==========   ==========   ========  =========
Per common share(f):
 Income before
  extraordinary items...  $      .44   $      .76   $      .93   $      .99   $     1.39   $   0.19  $    0.21
 Extraordinary items....        (.03)        (.02)          --           --           --         --         --
 Net income.............         .41          .74          .93          .99         1.39       0.19       0.21
OPERATING DATA:
Comparable store sales
 growth(g)..............        10.5%         8.3%         6.1%         5.9%        11.3%      11.0%       9.3%
Net sales per selling
 square foot(h).........  $      239   $      255   $      258   $      257   $      261   $     54  $      55
Total square feet of
 selling space
 (in thousands; end of
 period)................       4,771        5,523        6,824        8,378       10,064      8,966     11,556
Number of stores open
 (end of period)........          79           90          108          128          150        136        170
Capital expenditures
 including capitalized
 leases.................  $   46,337   $   64,813   $  132,800   $  138,797   $  223,423   $ 40,440  $  63,071
BALANCE SHEET DATA (END
 OF PERIOD):
Working capital.........  $  105,564   $   86,856   $  114,637   $  175,368   $  229,339   $197,811  $ 277,038
Property and equipment,
 net....................     141,196      186,626      298,737      409,168      596,227    441,623    648,057
Total assets............     444,797      469,289      658,717      805,385    1,122,414    917,212  1,267,318
Total long-term debt....      95,096       51,852      108,777      187,699      312,031    225,369    390,173
Shareholders' equity....     207,400      262,502      334,249      410,638      517,471    425,251    534,890
</TABLE>
 
See footnotes on next page
 
                                       6
<PAGE>
 
(footnotes from previous page)
 
(a) Fiscal 1995 contained 53 weeks.
(b) In connection with the Company's initial public offering, the Company
    amended two incentive plans to set the value of the phantom stock units
    previously granted thereunder at the initial public offering price of $7.00
    per share. The related non-recurring incentive compensation charge reduced
    net income by $10.6 million, or $.16 per share for fiscal 1992.
    Distributions, including interest accrued at 6% on the vested portion, are
    paid out annually with the final payment in 2002.
(c) Effective September 1, 1995, the Company terminated its agreement with
    Citicorp Retail Services (CRS) under which it sold its private label credit
    card receivables to CRS and established its own credit operation. In
    connection with this transaction, the Company incurred a one-time charge of
    $14.1 million ($8.3 million after-tax).
(d) On June 1, 1992, the Company used the net proceeds of the initial public
    offering and $14.6 million of borrowings under its revolving credit
    facility to redeem all $105.0 million of its Senior Subordinated Notes and
    the remaining $13.2 million of its Junior Subordinated Notes and to pay
    related accrued interest. If the initial public offering and the related
    reduction of indebtedness had occurred on February 2, 1992, interest
    expense for fiscal 1992 would have been reduced by $3.1 million and income
    before extraordinary items would have been $30.7 million, or $.44 per
    share.
(e) The extraordinary items reflect an after-tax charge of $1.8 million to
    write-off unamortized deferred financing costs in connection with the
    termination of certain credit facilities in January 1994, and an after-tax
    charge of $2.1 million to write-off unamortized deferred financing fees and
    the obligations under an interest rate cap agreement associated with the
    redemption of the Company's Senior Subordinated Notes in June 1992.
(f) All per share data has been adjusted to reflect the 2 for 1 stock split
    declared by the Company's Board of Directors on March 11, 1996 and
    distributed on April 29, 1996.
(g) Comparable store sales for each period are based on sales of stores
    (including relocated or expanded stores) open throughout the current and
    prior year. Comparable store sales growth for fiscal 1996 compares the 52
    weeks of fiscal 1996 versus the same 52 week calendar in fiscal 1995 and
    excludes the discontinued electronics business. Comparable store sales
    growth for fiscal 1995 has been adjusted to reflect the elimination of the
    53rd week in fiscal 1995. Comparable store sales growth for the periods
    ended May 4, 1996 and May 3, 1997 have been adjusted to exclude the
    discontinued electronics business.
(h) Net sales per selling square foot is calculated using net sales of stores
    that have been open for the full period, divided by their square footage of
    selling space.
 
                                       7
<PAGE>
 
                                USE OF PROCEEDS
 
  The net proceeds to the Company from the Offering are estimated to be
approximately $195.9 million, based on an assumed offering price of $61 5/16
per share of Common Stock. The Company intends to use the net proceeds for
general corporate purposes, including financing the Company's continued store
growth. Pending such use, a portion of the proceeds will be used to repay
borrowings under the Company's revolving credit facility and to reduce future
sales of accounts receivable pursuant to the Company's accounts receivable
sales program. At May 3, 1997, the interest rate payable under the Company's
revolving credit facility was approximately 6.0% per annum. The facility
matures on June 12, 2002. The Company will not receive any proceeds from the
sale of Common Stock by the Selling Stockholders.
 
                PRICE RANGE OF COMMON STOCK AND DIVIDEND POLICY
 
  The Common Stock has been traded on the New York Stock Exchange since May 19,
1992, under the symbol "KSS." On March 11, 1996, the Company's Board of
Directors declared a 2-for-1 stock split in the form of a stock dividend on the
Common Stock. The prices in the table set forth below indicate the high and low
prices of the Common Stock for each quarter in fiscal 1997, 1996 and 1995, as
reported on the New York Stock Exchange Composite Tape, adjusted by the Company
to give effect retroactively to the stock split.
 
<TABLE>
<CAPTION>
                                                              COMMON STOCK PRICE
                                                              ------------------
                                                                HIGH      LOW
                                                              --------- --------
      <S>                                                     <C>       <C>
      FISCAL 1997
      First Quarter.......................................... $51 1/8   $38 7/8
      Second Quarter.........................................  63 3/16   49 5/8
      Third Quarter (through August 4, 1997).................  61 15/16  61 5/16
      FISCAL 1996
      First Quarter.......................................... $35 1/2   $28 3/8
      Second Quarter.........................................  37 1/8    26 3/4
      Third Quarter..........................................  41        32 3/8
      Fourth Quarter.........................................  42        36 1/8
      FISCAL 1995
      First Quarter.......................................... $23 5/8   $20
      Second Quarter.........................................  26        20
      Third Quarter..........................................  27 3/8    21 1/2
      Fourth Quarter.........................................  29 1/8    22 5/8
</TABLE>
 
  See the cover page of this Prospectus for a recent reported last sale price
of the Common Stock.
 
  At July 31, 1997, there were 4,515 holders of record of the Common Stock.
 
  The Company has never paid a cash dividend, has no current plans to pay
dividends on its Common Stock and intends to retain all earnings for investment
in and growth of the Company's business. In addition, financial covenants and
other restrictions in the Company's financing agreements limit the payment of
dividends on the Common Stock. The payment of future dividends, if any, will be
determined by the Board of Directors in light of existing conditions, including
the Company's earnings, financial condition and requirements, restrictions in
financing agreements, business conditions and other factors deemed relevant by
the Board of Directors.
 
                                       8
<PAGE>
 
                                 CAPITALIZATION
 
  The following table sets forth the consolidated capitalization of the Company
as of May 3, 1997, and as adjusted to give effect to the Offering (based on an
assumed offering price of $61 5/16 per share and assuming that the
Underwriters' over-allotment option is not exercised) and the application of
the estimated net proceeds of $195.9 million. For purposes of the table, it is
assumed that $78.5 million of the net proceeds are applied to repay borrowings
under the Company's revolving credit facility, although the actual amount of
borrowings to be repaid is expected to be in excess of that amount. See "Use of
Proceeds." This table should be read in conjunction with the consolidated
financial statements and related notes and the other financial information
incorporated in this Prospectus.
 
<TABLE>
<CAPTION>
                                                             AS OF MAY 3, 1997
                                                            -------------------
                                                                         AS
                                                             ACTUAL   ADJUSTED
                                                            -------- ----------
                                                              (IN THOUSANDS)
      <S>                                                   <C>      <C>
      Long-term Debt:
        Revolving credit facility.......................... $ 78,500 $      --
        Capitalized lease obligations......................   50,503     50,503
        6.57% unsecured senior notes, due 2004.............   60,000     60,000
        6.70% notes, due 2006..............................  100,000    100,000
        7 3/8% notes, due 2011.............................  100,000    100,000
        Other..............................................    1,170      1,170
                                                            -------- ----------
          Total long-term debt.............................  390,173    311,673
                                                            -------- ----------
      Shareholders' equity:
        Common stock; 74,055,365 shares outstanding
         (77,355,365 shares after the Offering)............      740        774
        Paid-in capital....................................  195,461    391,338
        Retained earnings..................................  338,689    338,689
                                                            -------- ----------
          Total shareholders' equity.......................  534,890    730,801
                                                            -------- ----------
          Total capitalization............................. $925,063 $1,042,474
                                                            ======== ==========
</TABLE>
 
                                       9
<PAGE>
 
                             SELLING STOCKHOLDERS
 
  The following table sets forth certain information regarding the beneficial
ownership of the Common Stock as of July 31, 1997, and after the sale of the
Common Stock offered hereby (assuming no exercise of the Underwriters' over-
allotment option), by each Selling Stockholder. Each of the Selling
Stockholders (other than Mr. Sommerhauser) is an executive officer of the
Company. Messrs. Kellogg, Baker, Herma, Montgomery and Sommerhauser is each a
director of the Company. Except as otherwise noted, the persons named in the
table below have sole voting and investment power with respect to all shares
shown as beneficially owned below.
 
<TABLE>
<CAPTION>
                            SHARES BENEFICIALLY                       SHARES BENEFICIALLY
                          OWNED PRIOR TO OFFERING         SHARES     OWNED AFTER OFFERING
                          ------------------------------- BEING      --------------------------
NAME OF BENEFICIAL OWNER     NUMBER           PERCENT    OFFERED        NUMBER       PERCENT
- ------------------------  ---------------    --------------------    --------------  ----------
<S>                       <C>                <C>         <C>         <C>             <C>
William S. Kellogg......       6,137,873 (a)        8.2% 305,000 (b)    5,832,873(a)      7.5%
Jay H. Baker............       2,964,998 (c)        4.0  150,000        2,814,998(c)      3.6
John F. Herma...........       3,757,931 (d)        5.1  187,000 (e)    3,570,931(d)      4.6
R. Lawrence Montgomery..         340,680 (f)          *   17,000         323,680 (f)        *
Caryn Blanc.............         342,725 (g)          *   17,000         325,725 (g)        *
Kevin Mansell...........         289,555 (h)          *   14,000         275,555 (h)        *
Peter M. Sommerhauser...         209,112 (i)          *   10,000         199,112 (i)        *
</TABLE>
- --------
*  Less than 1%.
(a) Includes 5,322,173 shares (5,017,173 shares after the Offering) held in
    trust for the benefit of Mr. Kellogg's family but as to which Mr.
    Sommerhauser has sole voting and investment power and 26,430 shares held
    by a charitable foundation for which Mr. Kellogg serves as a director and
    president. Excludes 634,446 shares (634,446 shares after the Offering)
    held in trust for the benefit of Mr. Baker's family and as to which Mr.
    Kellogg and Mr. Sommerhauser have shared voting and investment power.
    Includes 337,500 shares represented by stock options exercisable within 60
    days of July 31, 1997.
(b) All of the shares are being offered by the William S. Kellogg Irrevocable
    Trust and William S. Kellogg Children's Trusts.
(c) Includes 634,446 shares (634,446 shares after the Offering) held in trust
    for the benefit of Mr. Baker's family as to which Mr. Kellogg and Mr.
    Sommerhauser have shared voting and investment power and 78,330 shares
    held by a charitable foundation for which Mr. Baker serves as a director
    and president. Also includes 168,750 shares represented by stock options
    exercisable within 60 days of July 31, 1997.
(d) Includes 3,075,821 shares (2,888,821 shares after the Offering) held in
    trust for the benefit of Mr. Herma's family as to which Mr. Sommerhauser
    has sole voting and investment power and 13,400 shares held by a
    charitable foundation for which Mr. Herma serves as a director and
    president. Also includes 168,750 shares represented by stock options
    exercisable within 60 days of July 31, 1997.
(e) All of the shares are being offered by the John F. Herma 1987 Trust.
(f) Includes 62,974 shares (62,974 shares after the Offering) held in trust
    for the benefit of Mr. Montgomery's family as to which Mr. Sommerhauser
    has sole voting and investment power. Also includes 155,414 shares
    represented by stock options exercisable within 60 days of July 31, 1997.
(g) Includes 249,727 shares represented by stock options exercisable within 60
    days of July 31, 1997.
(h) Includes 69,000 shares (69,000 shares after the Offering) held in trust
    for the benefit of Mr. Mansell's family as to which Mr. Sommerhauser has
    sole voting and investment power. Also, includes 104,289 shares
    represented by stock options exercisable within 60 days of July 31,1997.
(i) Excludes 9,192,414 shares (8,700,414 shares after the Offering) held in
    trust for the benefit of the families of current and former executive
    officers of the Company, as to which Mr. Sommerhauser has sole or shared
    voting and investment power. Includes 40,521 shares (40,521 shares after
    the Offering) held in trust for the benefit of Mr. Sommerhauser's family
    as to which Mr. Sommerhauser has no voting or investment power and 3,000
    shares held by a charitable foundation for which Mr. Sommerhauser serves
    as director and president.
 
                                      10
<PAGE>
 
                          DESCRIPTION OF CAPITAL STOCK
 
  Pursuant to the Company's Articles of Incorporation ("Articles"), the
authorized capital stock of the Company consists of 400,000,000 common shares,
par value $.01 per share ("Common Stock"), and 10,000,000 preferred shares, par
value $.01 per share ("Preferred Stock"). As of May 3, 1997, 74,055,365 shares
of Common Stock and no shares of Preferred Stock were outstanding.
 
  Holders of the Common Stock are entitled to one vote per share on all matters
to be voted on by stockholders. Voting rights are not cumulative, and,
therefore, holders of a majority of the shares of Common Stock are able to
elect all of the Company's directors. Holders of Common Stock are entitled to
receive dividends when, as and if declared by the Board of Directors in its
discretion out of funds legally available therefor. See "Price Range of Common
Stock and Dividend Policy." Subject to the rights of any holders of Preferred
Stock outstanding, upon liquidation or dissolution of the Company, the holders
of Common Stock will be entitled to receive on a pro rata basis all assets
remaining for distribution to stockholders. The Common Stock does not have
preemptive or other subscription rights, any conversion rights or any sinking
fund provisions.
 
  The Company's Board of Directors is authorized, without further stockholder
action, to issue Preferred Stock in one or more series and to fix and determine
the relative rights and preferences thereof, including voting rights, dividend
rights, liquidation rights, redemption provisions, sinking fund provisions or
conversion rights. As a result, the Board of Directors of the Company could,
without stockholder approval, issue shares of Preferred Stock with voting,
conversion, dividend, liquidation or other rights that could adversely affect
the holders of Common Stock and that could have the effect of delaying,
deferring or preventing a change in control of the Company. In addition, the
Board of Directors has the ability to adopt, without stockholder approval, a
so-called "rights plan" which would entitle stockholders (other than a hostile
bidder) to acquire stock of the Company at a discount.
 
  The Company's Articles divide the Board of Directors into three classes
serving staggered three-year terms. As a result, at least two annual meetings
will generally be required for stockholders to effect a change of a majority of
the Board of Directors. Any director, or the entire Board of Directors, may be
removed from office only for a cause. These provisions in the Articles require
an 80% vote of stockholders for amendment or repeal, which makes it more
difficult for even holders of a majority of the Common Stock to effect a change
in control of the Company.
 
  The Company's Bylaws establish procedures, including advance notice
procedures, for considering at any annual stockholders meeting the nomination,
other than by the Board of Directors, of candidates for election as directors,
and for other stockholder proposals. In general, notice must be received by the
Company at least 90 days prior to the anniversary date of the annual meeting of
stockholders in the immediately preceding year and must contain certain
specified information concerning, among other things, any person nominated for
director, the stockholder submitting the proposal or nomination, and the
stockholder's interest in any proposal. The Company's Bylaws also permit the
holders of record of 10% of the Common Stock to call a special meeting,
provided certain procedures are followed. These provisions in the Bylaws may be
amended by the Board of Directors or by an 80% vote of stockholders.
 
  Certain provisions of the Wisconsin Business Corporation Law could have the
effect of delaying, deferring or preventing a change in control of the Company.
 
                                       11
<PAGE>
 
                                  UNDERWRITERS
 
  Under the terms and subject to the conditions in the Underwriting Agreement
dated the date hereof (the "Underwriting Agreement"), the Underwriters named
below have severally agreed to purchase, and the Company and the Selling
Stockholders have severally agreed to sell to them, the respective number of
shares of Common Stock set forth opposite the names of such Underwriters below:
 
<TABLE>
<CAPTION>
                                                                      NUMBER OF
                   NAME                                                SHARES
                   ----                                               ---------
      <S>                                                             <C>
      Morgan Stanley & Co. Incorporated..............................
      Merrill Lynch, Pierce, Fenner & Smith
               Incorporated..........................................
      Montgomery Securities..........................................
      William Blair & Company, L.L.C.................................
      Robert W. Baird & Co. Incorporated.............................
                                                                      ---------
          Total...................................................... 4,000,000
                                                                      =========
</TABLE>
 
  The Underwriting Agreement provides that the obligations of the several
Underwriters to pay for and accept delivery of the shares of Common Stock
offered hereby are subject to the approval of certain legal matters by their
counsel and to certain other conditions. The Underwriters are obligated to take
and pay for all of the shares of Common Stock offered (other than those covered
by the Underwriters' over-allotment option described below) if any such shares
are taken.
 
  The Underwriters initially propose to offer part of the Common Stock directly
to the public at the public offering price set forth on the cover page hereof
and part to certain dealers at a price which represents a concession not in
excess of $     per share under the public offering price. The Underwriters may
allow, and such dealers may reallow, a concession not in excess of $     per
share to other Underwriters or to certain dealers. After the initial offering
of the Common Stock, the offering price and other selling terms may from time
to time be varied by the Underwriters.
 
  Pursuant to the Underwriting Agreement, the Company has granted the
Underwriters an option, exercisable for 30 days from the date of this
Prospectus, to purchase up to 600,000 additional shares of Common Stock at the
public offering price set forth on the cover page hereof, less underwriting
discounts and commissions. The Underwriters may exercise such option to
purchase solely for the purpose of covering over-allotments, if any, made in
connection with the offering of the shares of Common Stock hereby. To the
extent such option is exercised, each Underwriter will become obligated,
subject to certain conditions, to purchase approximately the same percentage of
such additional shares as the number set forth next to such Underwriter's name
in the preceding table bears to the total number of shares of Common Stock
offered by the Underwriters hereby.
 
  The Company and all the Selling Stockholders have agreed that, without the
prior written consent of Morgan Stanley & Co. Incorporated on behalf of the
Underwriters, they will not during the period ending 90 days after the date of
this Prospectus (i) offer, pledge, sell, contract to sell, sell any option or
contract to purchase, purchase any option or contract to sell, grant any
option, right or warrant to purchase lend or otherwise transfer, or dispose
 
                                       12
<PAGE>
 
 
 
 
                                     LOGO
<PAGE>
 
                                    PART II
 
                    INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
<TABLE>
      <S>                                                             <C>
      Securities and Exchange Commission Registration Fee............ $  85,902
      NASD filing fees...............................................    30,000
      Legal Fees and Expenses........................................   100,000
      Blue Sky Fees and Expenses (including legal fees)..............     3,000
      Accounting Fees and Expenses...................................    18,000
      Printing.......................................................    85,000
      NYSE listing fees..............................................    14,000
      Miscellaneous..................................................    14,098
                                                                      ---------
          Total...................................................... $ 350,000
                                                                      =========
</TABLE>
 
  All of the above expenses except the registration fees are estimated. All of
such expenses will be borne by the Company.
 
ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
  Section 180.0851 of the Wisconsin Business Corporation Law (the "WBCL")
requires the Company to indemnify a director or officer, to the extent such
person is successful on the merits or otherwise in the defense of a proceeding
for all reasonable expenses incurred in the proceeding, if such person was a
party to such proceeding because he or she was a director or officer of the
Company unless it is determined that he or she breached or failed to perform a
duty owed to the Company and such breach or failure to perform constitutes:
(i) a willful failure to deal fairly with the Company or its shareholders in
connection with a matter in which the director or officer has a material
conflict of interest; (ii) a violation of criminal law, unless the director or
officer had reasonable cause to believe his or her conduct was lawful or no
reasonable cause to believe that his or her conduct was unlawful; (iii) a
transaction from which the director or officer derived an improper personal
profit; or (iv) willful misconduct.
 
  Section 180.0858 of the WBCL provides that subject to certain limitations,
the mandatory indemnification provisions do not preclude any additional right
to indemnification or allowance of expenses that a director or officer may
have under the articles of incorporation or bylaws of the Company, a written
agreement between the director or officer and the Company or a resolution of
the Board of Directors or the shareholders.
 
  Unless otherwise provided in the Company's articles of incorporation or
bylaws, or by written agreement between the director or officer and the
Company, an officer or director seeking indemnification is entitled to
indemnification if approved in any of the following manners as specified in
Section 180.0855 of the WBCL: (i) by majority vote of a disinterested quorum
of the Board of Directors; (ii) by independent legal counsel chosen by a
quorum of disinterested directors or its committee; (iii) by a panel of three
arbitrators (one of which is chosen by a quorum of disinterested directors);
(iv) by the vote of the shareholders; (v) by a court; or (vi) by any other
method provided for in any additional right of indemnification permitted under
Section 180.0858 of the WBCL.
 
  Reasonable expenses incurred by a director or officer who is a party to a
proceeding may be reimbursed by the Company, pursuant to Section 180.0853 of
the WBCL, at such time as the director or officer furnishes to the Company
written affirmation of his good faith belief that he has not breached or
failed to perform his duties to the Company; and a written undertaking to
repay any amounts advanced and interest thereon if it is determined that
indemnification by the Company is not required and that indemnification is not
ordered by a court.
 
  Section 180.0859 of the WBCL provides that it is the public policy of the
State of Wisconsin to require or permit indemnification, allowance of expenses
and insurance to the extent required or permitted under Sections
 
                                     II-1
<PAGE>
 
180.0850 to 180.0858 of the WBCL for any liability incurred in connection with
a proceeding involving a federal or state statute, rule or regulation
regulating the offer, sale or purchase of securities.
 
  As permitted by Section 180.0858, the Company has adopted indemnification
provisions in its By-Laws which closely track the statutory indemnification
provisions with certain exceptions. In particular, Article VIII of the
Company's By-Laws, among other items, provides (i) that an individual shall be
indemnified unless it is proven by a final judicial adjudication that
indemnification is prohibited and (ii) payment or reimbursement of expenses,
subject to certain limitations, will be mandatory rather than permissive.
 
  Through insurance, the officers and directors of the Company are also insured
for acts or omissions related to the conduct of their duties. The insurance
covers certain liabilities which may arise under the Securities Act of 1933, as
amended.
 
  Under Section 180.0828 of the WBCL, a director of the Company is not
personally liable for breach of any duty resulting solely from his or her
status as a director, unless it shall be proved that the director's conduct
constituted conduct described in the first paragraph of this item.
 
ITEM 16. EXHIBITS.
 
<TABLE>
     <C>       <S>
      1.1      Form of Underwriting Agreement.
      5        Opinion of Godfrey and Kahn, S.C.
     23.1      Consent of Ernst & Young LLP.
     23.2      Consent of Godfrey & Kahn, S.C. (included in Exhibit 5).
     24        Powers of Attorney (included on the signature page hereof).
</TABLE>
 
ITEM 17. UNDERTAKINGS.
 
  1. The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to Section 13(a) or Section 15 (d) of the
Securities Exchange Act of 1934 that is incorporated by reference in the
registration statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.
 
  2. Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors, officers and controlling persons of
the registrant pursuant to the foregoing provisions, or otherwise, the
registrant has been advised that in the opinion of the Securities and Exchange
Commission such indemnification is against public policy as expressed in the
Act and is, therefore, unenforceable. In the event that a claim for
indemnification against such liabilities (other than the payment by the
registrant of expenses incurred or paid by a director, officer or controlling
person of the registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer, or controlling person in
connection with the securities being registered, the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question whether
such indemnification by it is against public policy as expressed in the Act and
will be governed by the financial adjudication of such issue.
 
  3. The undersigned registrant hereby undertakes that:
 
    (1) For purposes of determining any liability under the Securities Act of
  1933, the information omitted from the form of prospectus filed as part of
  this registration statement in reliance upon Rule 430A and contained in a
  form of prospectus filed by the registrant pursuant to Rule 424(b)(1) or
  (4) or 497(h) under the Securities Act shall be deemed to be part of this
  registration statement as of the time it was declared effective.
 
    (2) For the purpose of determining any liability under the Securities Act
  of 1933, each post-effective amendment that contains a form of prospectus
  shall be deemed to be a new registration statement relating to the
  securities offered therein, and the offering of such securities at that
  time shall be deemed to be the initial bona fide offering thereof.
 
                                      II-2
<PAGE>
 
                                  SIGNATURES
 
  PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT OF 1933, THE REGISTRANT
CERTIFIES THAT IT HAS REASONABLE GROUNDS TO BELIEVE THAT IT MEETS ALL OF THE
REQUIREMENTS FOR FILING ON FORM S-3 AND HAS DULY CAUSED THIS REGISTRATION
STATEMENT TO BE SIGNED ON ITS BEHALF BY THE UNDERSIGNED, THEREUNTO DULY
AUTHORIZED, IN THE CITY OF MENOMONEE FALLS, STATE OF WISCONSIN, ON AUGUST 5,
1997.
 
                                          Kohl's Corporation
 
                                                /s/ William S. Kellogg
                                          By: _________________________________
                                                   William S. Kellogg
                                             Chairman of the Board and Chief
                                                    Executive Officer
 
                               POWER OF ATTORNEY
 
  EACH PERSON WHOSE SIGNATURE APPEARS BELOW APPOINTS WILLIAM S. KELLOGG, JAY
H. BAKER, JOHN F. HERMA AND R. LAWRENCE MONTGOMERY AND EACH OF THEM, AS HIS
TRUE AND LAWFUL ATTORNEY-IN-FACT AND AGENT WITH FULL POWER OF SUBSTITUTION AND
RESUBSTITUTION, FOR HIM AND IN HIS NAME, PLACE AND STEAD, IN ANY AND ALL
CAPACITIES, TO SIGN ANY OR ALL AMENDMENTS (INCLUDING POST-EFFECTIVE
AMENDMENTS), TO THIS REGISTRATION STATEMENT, AND TO FILE THE SAME, WITH ALL
EXHIBITS THERETO, AND ALL DOCUMENTS IN CONNECTION THEREWITH, WITH THE
SECURITIES AND EXCHANGE COMMISSION, AND ANY OTHER REGULATORY AUTHORITY,
GRANTING UNTO EACH SAID ATTORNEY-IN-FACT AND AGENT FULL POWER AND AUTHORITY TO
DO AND PERFORM EACH AND EVERY ACT AND THING, REQUISITE AND NECESSARY TO BE
DONE IN AND ABOUT THE FOREGOING, AS FULLY TO ALL INTENTS AND PURPOSES AS HE
MIGHT OR COULD DO IN PERSON, HEREBY RATIFYING AND CONFIRMING ALL THAT EACH
SAID ATTORNEY-IN-FACT AND AGENT, OR HIS SUBSTITUTE, MAY LAWFULLY DO OR CAUSE
TO BE DONE BY VIRTUE HEREOF.
 
  PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT OF 1933, THIS
REGISTRATION STATEMENT HAS BEEN SIGNED BY THE FOLLOWING PERSONS IN THE
CAPACITIES AND ON THE DATE INDICATED:
 
 
 
<TABLE>
<S>                                         <C>
        /s/ William S. Kellogg                         /s/ Jay H. Baker
___________________________________________   _________________________________________
            William S. Kellogg                              Jay H. Baker
   Chairman, Chief Executive Officer and               President and Director
                 Director
 
           /s/ John F. Herma                      /s/ R. Lawrence Montgomery
___________________________________________   _________________________________________
               John F. Herma                           R. Lawrence Montgomery
   Chief Operating Officer and Director              Vice Chairman and Director
 
           /s/ Arlene Meier                          /s/ James D. Ericson
___________________________________________   _________________________________________
               Arlene Meier                               James D. Ericson
     Executive Vice President and Chief                       Director
Financial Officer (Principal Financial and
            Accounting Officer)
 
           /s/ Frank V. Sica                           /s/ Herbert Simon
___________________________________________   _________________________________________
               Frank V. Sica                                Herbert Simon
                 Director                                     Director
 
       /s/ Peter M. Sommerhauser                      /s/ R. Elton White
___________________________________________   _________________________________________
           Peter M. Sommerhauser                           R. Elton White
                 Director                                     Director
</TABLE>
 
Dated: August 5, 1997

<PAGE>
 
                                4,000,000 Shares

                               KOHL'S CORPORATION

                                  Common Stock
                           (par value $.01 per share)


                                    FORM OF
                            UNDERWRITING AGREEMENT



August [  ], 1997
<PAGE>
 
Morgan Stanley & Co.
 Incorporated
Merrill Lynch, Pierce, Fenner & Smith Incorporated
Montgomery Securities
William Blair & Company, L.L.C.
Robert W. Baird & Co. Incorporated
c/o Morgan Stanley & Co.
       Incorporated
    1585 Broadway
    New York, New York 10036

Dear Sirs:

          Kohl's Corporation, a Wisconsin corporation (the "Company"), proposes 
to issue and sell to the several Underwriters named in Schedule I hereto (the 
"Underwriters"), and certain shareholders of the Company (the "Selling 
Shareholders") named in Schedule II hereto severally propose to sell to the 
several Underwriters, an aggregate of 4 million shares of the Common Shares (par
value per share $.01), of the Company (the "Firm Shares") of which 3.3 million 
shares are to be issued and sold by the Company (the "Company Firm Shares") and 
700,000 shares are to be sold by the Selling Shareholders, each Selling 
Shareholder selling the amount set forth opposite such Selling Shareholder's 
name in Schedule II hereto. The Company and the Selling Shareholders are 
hereinafter collectively referred to as the "Sellers".

          Morgan Stanley & Co. Incorporated, Merrill Lynch, Pierce, Fenner & 
Smith Incorporated, Montgomery Securities, William Blair & Company, L.L.C. and 
Robert W. Baird & Co. Incorporated, shall act as representatives (the 
"Representatives") of the several Underwriters.

          The Company also proposes to issue and sell to the several 
Underwriters not more than an additional 600,000 shares of Common Shares (par 
value $.01 per share) of the Company (the "Additional Shares"; and, together 
with the Company Firm Shares, the "Company Shares"), if and to the extent that 
the Representatives shall have determined to exercise, on behalf of the 
Underwriters, the right to purchase such shares of Common Stock granted to the 
Underwriters in Article III hereof. The Firm Shares and the Additional Shares 
are hereinafter collectively referred to as the "Shares". The Common Shares (par
value $.01 per share) of the Company are hereinafter referred to as the "Common 
Stock".
<PAGE>
 
                                       2

          The Company has filed with the Securities and Exchange Commission (the
"Commission") a registration statement relating to the Shares. The registration
statement as amended at the time it becomes effective, and including all
documents incorporated by reference therein, the exhibits thereto and the
information (if any) deemed to be part of the registration statement at the time
of effectiveness pursuant to Rule 430A under the Securities Act of 1933, as
amended (the "Securities Act"), is hereinafter referred to as the "Registration
Statement"; the prospectus in the form first used to confirm sales of Shares,
including all documents incorporated by reference therein, is hereinafter
collectively referred to as the "Prospectus". The terms "supplement",
"amendment" and "amend" as used herein shall include all documents deemed to be
incorporated by reference in the Prospectus that are filed subsequent to the
date of the Prospectus by the Company with the Commission pursuant to the
Securities Exchange Act of 1934, as amended (the "Exchange Act").


                                       I.

          The Company represents and warrants to each of the Selling
Shareholders and each of the Underwriters that:

          (a)  The Registration Statement has become effective; no stop order
     suspending the effectiveness of the Registration Statement is in effect,
     and no proceedings for such purpose are pending before, and the Company
     does not know of any such proceedings that are threatened by, the
     Commission.

          (b)  (i) Each document, if any, filed or to be filed pursuant to the
     Exchange Act and incorporated by reference in the Prospectus complied or
     will comply when so filed in all material respects with the Exchange Act
     and the applicable rules and regulations of the Commission thereunder, (ii)
     each part of the Registration Statement, when such part became effective,
     did not contain and each such part, as amended or supplemented, if
     applicable, will not contain any untrue statement of a material fact or
     omit to state a material fact required to be stated therein or necessary to
     make the statements therein not misleading, (iii) the Registration
     Statement and the Prospectus comply and, as amended or supplemented, if
     applicable, will comply in all material respects with the Securities Act
     and the applicable rules and regulations of the Commission thereunder and
     (iv) the Prospectus does not contain and, as amended or supplemented, if
     applicable, will not contain any untrue statement of a material fact or
     omit to state a material fact necessary to make the statements therein, in
     the light of the circumstances under which they were made, not misleading,
     except that the representations and warranties set forth in this paragraph
     (b) do not apply to statements or omissions in the Registration Statement
     or the Prospectus based upon information relating to any Underwriter
     furnished to the Company in writing by such Underwriter through the
     Representatives expressly for use therein.
<PAGE>
 
                                       3

          (c)  The Company is validly existing as a corporation in good standing
     under the laws of the State of Wisconsin, has the corporate power and
     authority to own its property and to conduct its business as described in
     the Prospectus and is duly qualified to transact business and is in good
     standing in each jurisdiction in which the conduct of its business or its
     ownership or leasing of property requires such qualification, except to the
     extent that the failure to be so qualified or be in good standing would not
     have a material adverse effect on the Company and its subsidiaries, taken
     as a whole.

          (d)  Kohl's Department Stores, Inc. and Kohl's Investment Corp. are
     the only "significant subsidiaries" of the Company (as such term is defined
     under Regulation S-X) and each is validly existing as a corporation in good
     standing under the laws of the State of Delaware, has the corporate power
     and authority to own its property and to conduct its business as described
     in the Prospectus and is duly qualified to transact business and is in good
     standing in each jurisdiction in which the conduct of its business or its
     ownership or leasing of property requires such qualification, except to the
     extent that the failure to be so qualified or be in good standing would not
     have a material adverse effect on the Company and its subsidiaries, taken
     as a whole.

          (e)  The authorized capital stock of the Company conforms as to legal
     matters to the description thereof contained in the Prospectus.

          (f)  All the outstanding shares of Common Stock (including the Shares
     to be sold by the Selling Shareholders) have been duly authorized and are
     validly issued, fully paid and, subject to Wisconsin Business Corporation
     Law (S) 180.0622(2)(b), nonassessable.

          (g)  The Company Shares have been duly authorized and, when issued and
     delivered in accordance with the terms of this Agreement, will be validly
     issued, fully paid and, subject to Wisconsin Business Corporation Law 
     (S) 180.0622(2)(b), nonassessable.

          (h)  This Agreement and each of the Power of Attorney and Custody
     Agreement (each, a "Power of Attorney and Custody Agreement" and
     collectively, the "Power of Attorney and Custody Agreements"), dated as of
     the date hereof, between each Selling Shareholder and the Company, as
     Custodian (the "Custodian"), relating to the deposit of the Shares to be
     sold by such Selling Shareholder and appointing certain individuals as such
     Selling Shareholder's attorneys-in-fact to the extent set forth therein,
     relating to the transactions contemplated hereby and by the Registration
     Statement, have been duly authorized, executed and delivered by the
     Company.

          (i)  The execution and delivery by the Company of, and the performance
     by the Company of its obligations under, this Agreement, the Power of
     Attorney and
<PAGE>
 
                                       4

     Custody Agreements and the issuance and delivery of the Company Shares will
     not contravene any provision of applicable federal or state law or the
     articles of incorporation or by-laws of the Company or any agreement or
     other instrument binding upon the Company or any of its subsidiaries that
     is material to the Company and its subsidiaries, taken as a whole, or any
     judgment, order or decree of any federal or state governmental body, agency
     or court having jurisdiction over the Company or any subsidiary, and no
     consent, approval, authorization or order of or qualification with any
     federal or state governmental body or agency is required for the
     performance by the Company of its obligations under this Agreement, except
     such as may be required by the securities or Blue Sky laws of the various
     states in connection with the offer and sale of the Shares.

          (j)  There has not occurred any material adverse change, or any
     development involving a prospective material adverse change in the
     condition, financial or otherwise, or in the earnings, business or
     operations of the Company and its subsidiaries, taken as a whole, from that
     set forth in the Prospectus.

          (k)  There are no legal or governmental proceedings pending, and the
     Company does not know of any proceedings that are threatened, to which the
     Company or any of its subsidiaries is a party or to which any of the
     properties of the Company or any of its subsidiaries is subject that are
     required to be described in the Registration Statement or the Prospectus
     and are not so described or any statutes, regulations, material contracts
     or other documents that are required to be described in the Registration
     Statement or the Prospectus or to be filed or incorporated by reference as
     exhibits to the Registration Statement that are not described, filed as
     required or incorporated.

          (l)  Each of the Company and its subsidiaries has all necessary
     consents, authorizations, approvals, orders, certificates and permits of
     and from, and has made all declarations and filings with, all federal,
     state, local and other governmental, administrative or regulatory
     authorities, all self-regulatory organizations and all courts and other
     tribunals, to own, lease, license and use its properties and assets and to
     conduct its business in the manner described in the Prospectus, except to
     the extent that the failure to obtain or file would not have a material
     adverse effect on the Company and its subsidiaries, taken as a whole.

          (m)  Each preliminary prospectus filed as part of the Registration
     Statement as originally filed or as part of any amendment thereto, or filed
     pursuant to Rule 424 under the Securities Act, complied when so filed in
     all material respects with the Securities Act and the rules and regulations
     of the Commission thereunder.

          (n)  The Company is not an "investment company" or an entity
     "controlled" by an "investment company", as such terms are defined in the
     Investment Company Act of 1940, as amended.
<PAGE>
 
     (o) The Shares are listed on the New York Stock Exchange.

     (p) The Company and its subsidiaries (i) are in compliance with any and all
applicable foreign, federal, state and local laws and regulations relating to 
the protection of human health and safety, the environment or hazardous or toxic
substances or wastes, pollutants or contaminants ("Environmental Laws"), (ii) 
have received all permits, licenses or other approvals required of them under 
applicable Environmental Laws to conduct their respective businesses and (iii) 
are in compliance with all terms and conditions of any such permit, license or 
approval, except where such noncompliance with Environmental Laws, failure to 
receive required permits, licenses or other approvals or failure to comply with 
the terms and conditions of such permits, licenses or approvals would not, 
singly or in the aggregate, have a material adverse effect on the Company and 
its subsidiaries, taken as a whole.

     (q) The Company has complied with all provisions of Section 517.075, 
Florida Statutes (Chapter 92-198, Laws of Florida).

     (r) The Company has not taken and will not take, directly or indirectly, 
any action designed to, or that might be reasonably expected to, cause or result
in stabilization or manipulation of the price of the Common Stock (provided that
the Company does not make any representation as to any actions that may be taken
by any Underwriter); and the Company has not distributed and will not distribute
any prospectus or other offering material in connection with the offering and
sale of the Shares other than any preliminary prospectus filed with the
Commission or the Prospectus or other material permitted by the Securities Act.

                                      II.

     Each of the Selling Shareholders represents and warrants to each of the 
Underwriters and the Company that:

          (a) This Agreement has been duly authorized, executed and delivered 
     by or on behalf of such Selling Shareholder.

          (b) The execution and delivery by such Selling Shareholder of, and the
     performance by such Selling Shareholder of its obligations under, this
     Agreement and the Power of Attorney and Custody Agreement, will not
     contravene any provision of applicable federal or state law or any
     agreement or other instrument binding upon such Selling Shareholder or any
     judgment, order or decree of any federal or state governmental body, agency
     or court having jurisdiction over such Selling Shareholder, and no consent,
     approval, authorization or order of or qualification with any federal or



<PAGE>
 
                                       6


     state governmental body or agency is required for the performance by such
     Selling Shareholder of its obligations under this Agreement or the Power of
     Attorney and Custody Agreement of such Selling Shareholder, except such as
     may be required by the securities or Blue Sky laws of the various states in
     connection with the offer and sale of the Shares.

          (c)  Such Selling Shareholder has, and on the Closing Date (as defined
     below) will have, valid and marketable title to the Shares to be sold by
     such Selling Shareholder and the legal right and power and all
     authorization and approval to enter into this Agreement and the Power of
     Attorney and Custody Agreement, and to sell, transfer and deliver the
     Shares to be sold by such Selling Shareholder. 

          (d)  The Power of Attorney and Custody Agreement has been duly
     authorized, executed and delivered by such Selling Shareholder and is a
     valid and binding agreement of such Selling Shareholder.

          (e)  Delivery of the Shares to be sold by such Selling Shareholder
     pursuant to this Agreement will pass marketable title to such Shares free
     and clear of any security interests, claims, liens, equities and other
     encumbrances.

          (f)  All information furnished by or on behalf of such Selling
     Shareholder expressly for use in the Registration Statement and Prospectus
     does not, and on the Closing Date will not, contain any untrue statement of
     a material fact or omit to state any material fact necessary to make such
     information not misleading.

          (g)  Such Selling Shareholder has not taken and will not take,
     directly or indirectly, any action designed to, or that might be reasonably
     expected to, cause or result in stabilization or manipulation of the price
     of the Common Stock (provided that such Selling Shareholder does not make
     any representation as to any actions that may be taken by any Underwriter);
     and such Selling Shareholder has not distributed and will not distribute
     any prospectus or other offering material in connection with the offering
     and sale of the Shares other than any preliminary prospectus filed with the
     Commission or the Prospectus or other material permitted by the Securities
     Act.

                                     III.

          The Company and each Selling Shareholder, severally and not jointly,
hereby agree to sell to the several Underwriters, and each Underwriter, upon the
basis of the representations and warranties of the Company, with respect to Firm
Shares sold by it, and of the Selling Shareholders, with respect to Firm Shares
sold by them, herein contained, but subject to the conditions hereinafter
stated, agrees severally and not jointly, to purchase from
<PAGE>
 
                                       7

the Sellers at $[        ] a share -- the purchase price -- the number of Firm
Shares (subject to such adjustments to eliminate fractional shares as the
Representatives may determine) (x) in the case of the Company, that bears the
same proportion to the number of Firm Shares to be sold by the Company as the
number of Firm Shares set forth in Schedule I hereto opposite the name of such
Underwriter bears to the total number of Firm Shares and (y) in the case of the
Selling Shareholders, that bears the same proportion to the number of Firm
Shares to be sold by such Selling Shareholders as the number of Firm Shares set
forth in Schedule I hereto opposite the name of such Underwriter bears to the
total number of Firm Shares.

          On the basis of the representations and warranties contained in this
Agreement, and subject to its terms and conditions, the Company agrees, to sell
to the Underwriters the Additional Shares, and the Underwriters shall have a 
one-time right to purchase, severally and not jointly, up to 600,000 Additional
Shares at the purchase price. Additional Shares may be purchased as provided in
Article V hereof solely for the purpose of covering over-allotments made in
connection with the offering of the Firm Shares. If any Additional Shares are to
be purchased, each Underwriter agrees, severally and not jointly, to purchase
the number of Additional Shares (subject to such adjustments to eliminate
fractional shares as the Representatives may determine) that bears the same
proportion to the total number of Additional Shares to be purchased as the
number of Firm Shares set forth in Schedule I hereto opposite the name of such
Underwriter bears to the total number of Firm Shares.

          Each Seller hereby agrees that without the prior written consent of
Morgan Stanley & Co. Incorporated ("Morgan Stanley"), it will not, for a period
of 90 days after the date of the Prospectus, (i) offer, pledge, sell, contract
to sell, sell any option or contract to purchase, purchase any option or
contract to sell, grant any option, right or warrant to purchase, lend or
otherwise transfer or dispose of, directly or indirectly, any shares of Common
Stock or any securities convertible into or exercisable or exchangeable for
Common Stock, other than any shares of Common Stock or any securities
convertible into or exercisable or exchangeable for Common Stock and issued
pursuant to employee benefit or employee stock option or ownership plans of the
Company which are in existence on the date of this Agreement, or (ii) enter into
any swap or other arrangement that transfers to another, in whole or in part,
any of the economic consequences of ownership of such shares of Common Stock,
whether any such transaction described in clause (i) or (ii) above is to be
settled by delivery of Common Stock or such other securities, in cash or
otherwise, other than (a) the sale of the Shares to the Underwriters pursuant to
this Agreement or (b) transactions relating to shares of Common Stock or other
securities acquired in open market transactions after completion of the public
offering.
<PAGE>
 
                                       8

          In addition, each Selling Shareholder agrees that, without the prior
written consent of Morgan Stanley on behalf of the Underwriters, it will not,
for a period of 90 days after the date of the Prospectus, make any demand for or
exercise any right with respect to, the registration of any shares of Common
Stock or any security convertible into or exercisable or exchangeable for Common
Stock.

                                      IV.

          The Company and the Selling Shareholders are advised by you that the
Underwriters propose to make a public offering of their respective portions of
the Shares as soon after the Registration Statement and this Agreement have
become effective as in your judgment is advisable.  The Company and the Selling
Shareholders are further advised by you that the Shares are to be offered to the
public initially at $[    ] a Share (the public offering price) and to certain
dealers selected by you at a price that represents a concession not in excess of
$[    ] a share under the public offering price, and that any Underwriter may
allow, and such dealers may reallow, a concession, not in excess of $[    ] a
share, to any Underwriter or to certain other dealers.

                                      V.

          Payment for the Firm Shares to be sold by the Company and each Selling
Shareholder shall be made by wire transfers payable to the order of the Company
and the Custodian (or to the Company's registrar at the Custodian's direction),
as the case may be, in federal funds or other funds immediately available in New
York City at the office of Shearman & Sterling, 599 Lexington Avenue, New York,
New York, at 10:00 A.M., local time, on September 25, 1997, or at such other
time on the same or such other date, not later than October 2, 1997, as shall be
agreed to by you, the Company and the Selling Shareholders.  The time and date
of each such payment are hereinafter referred to as the "Closing Date".

          Payment for any Additional Shares shall be made by wire transfers
payable to the order of the Company and the Custodian (or to the Company's
registrar at the Custodian's direction), as the case may be, in federal funds or
other funds immediately available in New York City at the office of Shearman &
Sterling, 599 Lexington Avenue, New York, New York, at 10:00 A.M., local time,
on such date (which may be the same as the Closing Date but shall in no event be
earlier than the Closing Date nor later than five business days after the giving
of the notice hereinafter referred to) as shall be designated in a written
notice from the Representatives to the Company of your determination, on behalf
of the Underwriters, to purchase a number, specified in said notice, of
Additional Shares, or on such other date, in any event not later than 
[      ], 1997, as shall be agreed to by the
<PAGE>
 
                                       9

Representatives and the Company. The time and date of such payment are
hereinafter referred to as the "Option Closing Date". The notice of the
determination to exercise the option to purchase Additional Shares and of the
Option Closing Date may be given at any time within 30 days after the date of
this Agreement. The Underwriters represent that the Additional Shares will be
used only to cover over-allotments made in connection with the offering of the
Firm Shares.

          Certificates for the Firm Shares and Additional Shares shall be in
definitive form and registered in such names and in such denominations as you
shall request in writing not later than two full business days prior to the
Closing Date or the Option Closing Date, as the case may be. The certificates
evidencing the Firm Shares and Additional Shares shall be delivered to you on
the Closing Date or the Option Closing Date, as the case may be, for the
respective accounts of the several Underwriters, with any transfer taxes payable
in connection with the transfer of the Shares to the Underwriters duly paid,
against payment of the purchase price therefor.

                                      VI.

          The obligations of the Company and each Selling Shareholder and the
several obligations of the Underwriters hereunder are subject to the condition
that the Registration Statement shall have become effective not later than the
date hereof.

          The several obligations of the Underwriters hereunder are subject to
the following further conditions:

          (a) Subsequent to the execution and delivery of this Agreement and
     prior to the Closing Date:

               (i)   there shall not have occurred any downgrading, nor shall
          any notice have been given of any intended or potential downgrading or
          of any review for a possible change that does not indicate the
          direction of the possible change, in the rating accorded any of the
          Company's securities by any "nationally recognized statistical rating
          organization" as such term is defined for purposes of Rule 436(g)(2)
          under the Securities Act, and

               (ii)  there shall not have occurred any change, or any
          development involving a prospective change, in the condition,
          financial or otherwise, or in the earnings, business or operations, of
          the Company and its subsidiaries, taken as a whole, from that set
          forth in the Registration Statement, that, in your judgment, is
          material and adverse and makes it, in your judgment,
<PAGE>
 
                                       10

          impracticable to market the Shares on the terms and in the manner
          contemplated in this Prospectus.

          (b)  The Underwriters shall have received on the Closing Date a
  certificate, dated the Closing Date and signed by an executive officer of the
  Company, to the effect set forth in clause (a)(i) above and to the effect that
  the representations and warranties of the Company contained in this Agreement
  are true and correct as of the Closing Date and that the Company has complied
  with all of the agreements and satisfied all of the conditions on its part to
  be performed or satisfied hereunder on or before the Closing Date.

          The officer signing and delivering such certificate may rely upon the
  best of his knowledge as to proceedings threatened.

          (c)  You shall have received on the Closing Date an opinion of Godfrey
  & Kahn, S.C., counsel for the Company, dated the Closing Date, to the effect
  that: 

               (i)   the Company is validly existing as a corporation in good
          standing under the laws of the State of Wisconsin, has the corporate
          power and authority to own its property and to conduct its business as
          described in the Prospectus and, to such counsel's knowledge, is duly
          qualified to transact business and is in good standing in each
          jurisdiction in which the conduct of its business or its ownership or
          leasing of property requires such qualification, except to the extent
          that the failure to be so qualified or be in good standing would not
          have a material adverse effect on the Company and its subsidiaries
          taken as a whole;

               (ii)  each of Kohl's Department Stores, Inc. and Kohl's
          Investment Corp. is validly existing as a corporation in good standing
          under the laws of the State of Delaware, has the corporate power and
          authority to own its property and to conduct its business as described
          in the Prospectus, to such counsel's knowledge, and is duly qualified
          to transact business and is in good standing in each jurisdiction in
          which the conduct of its business or its ownership or leasing of
          property requires such qualification, except to the extent that the
          failure to be so qualified or be in good standing would not have a
          material adverse effect on the Company and its subsidiaries taken as a
          whole;

               (iii) the authorized capital stock of the Company conforms as to
          legal matters to the description thereof contained in the Prospectus;
<PAGE>
 
                                       11

               (iv)   all the outstanding shares of Common Stock (including the
          Shares to be sold by the Selling Shareholders) have been duly
          authorized and are validly issued, fully paid and, subject to
          Wisconsin Business Corporation Law (S) 180.0622(2)(b), nonassessable.

               (v)    the Company Shares have been duly authorized and, when
          issued and delivered in accordance with the terms of this Agreement,
          will be validly issued, fully paid and, subject to Wisconsin Business
          Corporation Law (S) 180.0622(2)(b), nonassessable.

               (vi)   this Agreement and each of the Power of Attorney and
          Custody Agreements and the issuance and delivery of the Company Shares
          have been duly authorized, executed and delivered by the Company;

               (vii)  the execution and delivery by the Company of, and the
          performance by the Company of its obligations under, this Agreement,
          the Power of Attorney and Custody Agreements and the issuance and
          delivery of the Company Shares will not contravene any provision of
          applicable law or the certificate of incorporation or by-laws of the
          Company or, to the best of such counsel's knowledge, any agreement or
          other instrument binding upon the Company or any of its subsidiaries
          which has been identified to such counsel by the Company as one of
          such instruments that is material to the Company and its subsidiaries,
          taken as a whole, or, to the best of such counsel's knowledge, without
          independent investigation other than inquiries of responsible officers
          of the Company, any judgment, order or decree of any governmental
          body, agency or court having jurisdiction over the Company or any
          subsidiary, and no consent, approval, authorization or order of or
          qualification with any federal or State of Wisconsin governmental body
          or agency is required for the performance by the Company of its
          obligations under this Agreement, except such as may be required by
          the securities or Blue Sky laws in connection with the offer and sale
          of the Shares by the Underwriters;

               (viii) the statements (1) in the Prospectus under the caption
          "Description of Capital Stock" and (2) in the Registration Statement
          under Item 15 thereof, (3) to such counsel's knowledge, after due
          inquiry of responsible officers of the Company, in "Item 3 -- Legal
          Proceedings" of the Company's most recent annual report on Form 10-K
          incorporated by reference in the Prospectus, (4) to such counsel's
          knowledge, after due inquiry of responsible officers of the Company,
          under the caption "Executive Compensation--Employment Agreements" and
          "--Other Agreements" in the Company's Proxy Statement for its Annual
          Meeting of Stockholders
<PAGE>
 
                                       12

          immediately succeeding the filing of the Company's last annual report,
          and (5) to such counsel's knowledge, after due inquiry of responsible
          officers of the Company, in "Item 1 -- Legal Proceedings" of Part II
          of the Company's quarterly reports on Form 10-Q, if any, filed since
          such annual report, in each case insofar as such statements constitute
          summaries of the legal matters, documents or proceedings referred to
          therein, fairly present the information called for with respect to
          such legal matters, documents and proceedings and fairly summarize the
          matters referred to therein;

               (ix) after due inquiry, without independent investigation other
          than inquiries of responsible officers of the Company, such counsel
          does not know of any legal or governmental proceeding pending or
          threatened to which the Company or any of its subsidiaries is a party
          or to which any of the properties of the Company or any of its
          subsidiaries is subject that are required to be described in the
          Registration Statement or the Prospectus and are not so described or
          of any statutes, regulations, material contracts or other documents
          that are required to be described in the Registration Statement or the
          Prospectus or to be filed or incorporated by reference as exhibits to
          the Registration Statement that are not described, filed or
          incorporated as required;

               (x) the Company is not an "investment company" or an entity
          "controlled" by an "investment company," as such terms are defined in
          the Investment Company Act of 1940, as amended;

               (xi)  (1) each document filed pursuant to the Exchange Act and
          incorporated by reference in the Prospectus complied when so filed as
          to form in all material respects with the Exchange Act and the
          applicable rules and regulations of the Commission thereunder and (2)
          the Registration Statement, as of its effective date, and the
          Prospectus, as of its date and as of the Closing Date, appeared on
          their face to be appropriately responsive in all material respects to
          the requirements of the Securities Act and the rules and regulations
          of the Commission thereunder, except that, in each case, such counsel
          need not express any opinion as to the financial statements, schedules
          and other financial data included in or excluded from such documents
          filed pursuant to the Exchange Act or the Registration Statement and
          such counsel need not assume any responsibility for the accuracy,
          completeness or fairness of the statements contained in such documents
          filed pursuant to the Exchange Act or in the Registration Statement
          and the Prospectus (other than as specified in subparagraph (viii)
          above insofar as the captions referred to therein relate to provisions
          of documents and other legal matters); and
<PAGE>
 
                                       13

               (xii)  in addition, such opinion shall state that such counsel
          has participated in conferences with officers and other
          representatives of the Company, representatives of the independent
          public accountants for the Company, and with your representatives and
          your counsel at which the contents of the Registration Statement, the
          Prospectus and related matters were discussed and, although such
          counsel need not pass upon or assume any responsibility for the
          accuracy, completeness or fairness of the statements contained in the
          Registration Statement or the Prospectus and need not make any
          independent check or verification thereof (other than as specified in
          subparagraph (viii) above insofar as the captions referred to therein
          relate to provisions of documents), on the basis of the foregoing, no
          facts have come to the attention of such counsel which have led such
          counsel to believe that the Registration Statement, at the time it
          became effective, contained any untrue statement of a material fact or
          omitted to state a material fact required to be stated therein or
          necessary to make the statements therein not misleading, or that the
          Prospectus, as of its date and as of the Closing Date, contained any
          untrue statement of a material fact or omitted to state a material
          fact necessary in order to make the statements therein, in light of
          the circumstances under which they were made, not misleading, except
          that such counsel need not express any opinion as to the financial
          statements, schedules and other financial data included in or excluded
          from the Registration Statement.

          Such counsel may also state in such opinion that (i) whenever such
     counsel indicates that the opinion is with respect to matters within the
     "knowledge of" or "known by" such counsel, such knowledge means the
     representations and warranties of the Company contained in this Agreement
     and in the documents delivered on the Closing Date by the Company pursuant
     to this Agreement, and the current conscious awareness of facts of the
     attorneys currently practicing law with such firm who had involvement in
     the transaction or such other attorneys presently in the firm whom such
     counsel has determined are likely, in the course of representing the
     Company, to have knowledge of the matters covered by the opinion, and that
     (ii) such opinion is limited to the laws of the United States, the State of
     Wisconsin and the General Corporation Law of the State of Delaware. As to
     matters involving the application of laws of any jurisdiction other than
     the State of Wisconsin, the General Corporation Law of the State of
     Delaware, and the United States, such counsel may assume that the laws of
     such jurisdiction are identical to the laws of the State of Wisconsin.

          (d) You shall have received on the Closing Date an opinion of Godfrey
     & Kahn, S.C., counsel for the Selling Shareholders, to the effect that:

               (i)  this Agreement has been duly authorized, executed and
          delivered by or on behalf of each of the Selling Shareholders;
<PAGE>
 
                                       14

               (ii)  the execution and delivery by each Selling Shareholder of,
          and the performance by such Selling Shareholder of its obligations
          under, this Agreement and the Power of Attorney and Custody Agreement
          of such Selling Shareholder will not contravene any provision of the
          laws of the State of Wisconsin or the federal laws of the United
          States applicable to each Selling Shareholder or, to the best of such
          counsel's knowledge, without independent investigation other than
          inquiry of such Selling Shareholder, any agreement or other instrument
          binding upon such Selling Shareholder or, to the best of such
          counsel's knowledge, without independent investigation other than
          inquiry of such Selling Shareholder, any judgment, order or decree of
          any governmental body, agency or court having jurisdiction over such
          Selling Shareholder, and no consent, approval, authorization or order
          of or qualification with any federal or State of Wisconsin
          governmental body or agency is required for the performance by such
          Selling Shareholder of its obligations under this Agreement or the
          Power of Attorney and Custody Agreement of such Selling Shareholder,
          except such as have been obtained or such as may be required by
          securities or Blue Sky laws in connection with the offer and sale of
          the Shares;

               (iii)  each of the Selling Shareholders has the legal right and
          power, and all authorization and approval required by federal or State
          of Wisconsin law, to enter into this Agreement and the Power of
          Attorney and Custody Agreement of such Selling Shareholder and to
          sell, transfer and deliver the Shares to be sold by such Selling
          Shareholder;

               (iv)  the Power of Attorney and Custody Agreement of each Selling
          Shareholder has been authorized, executed and delivered by such
          Selling Shareholder and is a valid and binding agreement of such
          Selling Shareholder; and

               (v)  delivery of the Shares to be sold by each Selling
          Shareholder pursuant to this Agreement will pass marketable title to
          such Shares free and clear of any security interests, claims, liens,
          equities and other encumbrances to each of the several Underwriters
          who have purchased Shares in good faith and without notice of any such
          security interest, claim, lien, equity, encumbrance or any other
          adverse claim within the meaning of the Uniform Commercial Code.

          (e) You shall have received on the Closing Date an opinion of Shearman
     & Sterling, special counsel for the Underwriters, dated the Closing Date.

          With respect to subparagraphs (xi) and (xii) of paragraph (c) above,
Godfrey & Kahn, S.C. and, with respect to paragraph (e) above, Shearman &
Sterling may state that their opinion and belief are based upon their
participation in the preparation of the
<PAGE>
 
                                      15

Registration Statement and Prospectus and any amendments or supplements thereto
and review and discussion of the contents thereof, but are without independent
check or verification, except as specified.

          With respect to paragraph (d) above, Godfrey & Kahn, S.C. may rely
upon the representations of each Selling Shareholder contained herein and in the
Power of Attorney and Custody Agreement of such Selling Shareholder and in other
documents and instruments; provided that copies of such Power of Attorney and
Custody Agreement and of any such other documents and instruments shall be
delivered to you and shall be in form and substance satisfactory to your
counsel.

          The opinions of Godfrey & Kahn, S.C. described in paragraphs (c) and
(d) above shall be rendered to you at the request of the Company and the Selling
Shareholders, respectively, and shall so state therein.

          (f) You shall have received, on each of the date hereof and the
     Closing Date, a letter dated the date hereof or the Closing Date, as the
     case may be, in form and substance satisfactory to you, from Ernst & Young
     LLP, independent public accountants, containing statements and information
     of the type ordinarily included in accountants' "comfort letters" to
     underwriters with respect to the financial statements and certain financial
     information contained in the Registration Statement and the Prospectus.

          (g) You shall have received on the Closing Date certificates dated the
     Closing Date and signed by the Selling Shareholders or by an attorney-in-
     fact of the Selling Shareholders, to the effect that the representations
     and warranties of each Selling Shareholder contained in this Agreement are
     true and correct as of the Closing Date and that each Selling Shareholder
     has complied with all of the agreements and satisfied all of the conditions
     on its part to be performed or satisfied hereunder on or before the Closing
     Date.

          The several obligations of the Underwriters to purchase Additional
Shares hereunder are subject to the delivery to the Representatives on the
Option Closing Date of such documents as they may reasonably request with
respect to the good standing of the Company, the due authorization and issuance
of the Additional Shares and other matters related to the issuance of the
Additional Shares.


                                     VII.

          In further consideration of the agreements of the Underwriters herein
contained, the Company covenants as follows:
<PAGE>
 
                                       16

          (a) To furnish to you, without charge, five signed copies of the
     Registration Statement (including exhibits thereto) and for delivery to
     each other Underwriter a conformed copy of the Registration Statement
     (without exhibits thereto) and, during the period mentioned in paragraph
     (c) below, as many copies of the Prospectus, any documents incorporated by
     reference therein and any supplements and amendments thereto or to the
     Registration Statement as you may reasonably request.  In the case of the
     Prospectus, to furnish copies of the Prospectus in New York City prior to
     5:00 p.m. on the business day following the date of this Agreement, in such
     quantities as you reasonably request.

          (b) Before amending or supplementing the Registration Statement or the
     Prospectus, to furnish to you a copy of each such proposed amendment or
     supplement and to file no such proposed amendment or supplement to which
     you reasonably object unless, in the reasonable judgment of the Company and
     its counsel, such amendment or supplement is necessary to comply with law
     or to make the statements therein not misleading.

          (c) If, during such period after the first date of the public offering
     of the Shares as in the opinion of your counsel the Prospectus is required
     by law to be delivered in connection with sales by an Underwriter or
     dealer, any event shall occur or condition exist as a result of which it is
     necessary to amend or supplement the Prospectus in order to make the
     statements therein, in the light of the circumstances existing when the
     Prospectus is delivered to a purchaser, not misleading, or if, in the
     opinion of your counsel, it is necessary to amend or supplement the
     Prospectus to comply with law, forthwith to prepare, file with the
     Commission and furnish, at its own expense, to the Underwriters and to the
     dealers (whose names and addresses you will furnish to the Company) to
     which Shares may have been sold by you on behalf of the Underwriters and to
     any other dealers upon request, either amendments or supplements to the
     Prospectus so that the statements in the Prospectus as so amended or
     supplemented will not, in the light of the circumstances when the
     Prospectus is delivered to a purchaser, be misleading or so that the
     Prospectus, as amended or supplemented, will comply with law.

          (d) To endeavor to qualify the Shares for offer and sale under the
     securities or Blue Sky laws of such jurisdictions as you shall reasonably
     request and to maintain such qualification for as long as you shall
     reasonably request and to pay all expenses (including reasonable fees and
     disbursements of counsel) in connection with such qualification and in
     connection with any required review of the offering of the Shares by the
     National Association of Securities Dealers, Inc.

          (e) To make generally available to the Company's security holders and
     to you, as soon as practicable, an earning statement that satisfies the
     provisions of Section 11(a) of the Securities Act and the rules and
     regulations of the Commission thereunder.

<PAGE>
 
                                       17

          (f) Whether or not the transactions contemplated in this Agreement are
     consummated or this Agreement is terminated, to pay or cause to be paid all
     expenses incident to the performance of its obligations under this
     Agreement, including: (i) the preparation and filing of the Registration
     Statement and the Prospectus and all amendments and supplements thereto,
     (ii) the preparation, issuance and delivery of the Shares, including any
     transfer or other taxes payable on the Company Shares, (iii) the fees and
     disbursements of the Company's counsel and accountants and of the counsel
     and accountants for the Selling Shareholders, (iv) the qualification of the
     Shares under securities or Blue Sky laws in accordance with paragraph (d)
     above, including filing fees and the fees and disbursements of counsel for
     the Underwriters in connection therewith and in connection with the
     preparation of any Blue Sky or Legal Investment Memoranda, (v) the printing
     and delivery to the Underwriters in quantities as hereinabove stated of
     copies of the Registration Statement and all amendments thereto and of the
     Prospectus and any amendments or supplements thereto, (vi) the costs and
     charges of any transfer agent, registrar or depositary, (vii) the costs and
     expenses of the Company relating to investor presentations on any "road
     show" undertaken in connection with the marketing of the Offering,
     including, without limitation, expenses associated with the production of
     road show slides and graphics, fees and expenses of any consultants engaged
     in connection with the road show presentations with the prior approval of
     the Company, travel and lodging expense of the representatives and officers
     of the Company and any such consultants, and the cost of any aircraft
     chartered in connection with the road show and (viii) all other costs and
     expenses incident to the performance of the obligations of the Company and
     the Selling Shareholders hereunder for which provision is not otherwise
     made in this Section.


                                     VIII.

     Each Selling Shareholder, severally and not jointly, agrees to pay or
cause to be paid all taxes, if any, on the transfer and sale of the Shares being
sold by such Selling Shareholder.


                                      IX.

     The Company agrees to indemnify and hold harmless each Underwriter and
each person, if any, who controls any Underwriter within the meaning of either
Section 15 of the Securities Act or Section 20 of the Exchange Act, from and
against any and all losses, claims, damages and liabilities (including, without
limitation, any legal or other expenses reasonably incurred in connection with
defending or investigating any such action or claim) caused by any untrue
statement or alleged untrue statement of a material fact contained in the
Registration Statement or any amendment thereof, any preliminary prospectus or
the

<PAGE>
 
                                       18

Prospectus (as amended or supplemented if the Company shall have furnished any
amendments or supplements thereto), or caused by any omission or alleged
omission to state therein a material fact required to be stated therein or
necessary to make the statements therein not misleading, except insofar as such
losses, claims, damages or liabilities are caused by any such untrue statement
or omission or alleged untrue statement or omission based upon information
relating to any Underwriter furnished to the Company in writing by such
Underwriter through you expressly for use therein; provided, however, that the
foregoing indemnity agreement with respect to any preliminary prospectus shall
not inure to the benefit of any Underwriter from whom the person asserting any
such losses, claims, damages or liabilities purchased Shares, or any person
controlling such Underwriter, if a copy of the Prospectus (as then amended or
supplemented if the Company shall have furnished any amendments or supplements
thereto) was not sent or given by or on behalf of such Underwriter to such
person, if required by law so to have been delivered, at or prior to the written
confirmation of the sale of the Shares to such person, and if the Prospectus (as
so amended or supplemented) would have cured the defect giving rise to such
losses, claims, damages or liabilities.

     The Company will indemnify and hold harmless each of the Selling
Shareholders to the same extent that the Company indemnifies and holds harmless
each Underwriter pursuant to the preceding paragraph; provided, however, the
Company shall not be liable under this paragraph to the extent any losses,
claims, damages or liabilities described in the preceding paragraph arise out of
or are based upon an untrue statement or omission or alleged untrue statement or
omission based upon information relating to such Selling Shareholder furnished
in writing by or on behalf of such Selling Shareholder expressly for use in the
Registration Statement, any preliminary prospectus, the Prospectus or any
amendments or supplements thereto.

     Each Selling Shareholder agrees, severally and not jointly, to
indemnify and hold harmless each Underwriter and each person, if any, who
controls any Underwriter within the meaning of either Section 15 of the
Securities Act or Section 20 of the Exchange Act and the Company, its directors,
its officers who sign the Registration Statement and each person, if any, who
controls the Company within the meaning of either such Section, from and against
any and all losses, claims, damages and liabilities (including, without
limitation, any legal or other expenses reasonably incurred in connection with
defending or investigating any such action or claim) caused by any untrue
statement or alleged untrue statement of a material fact contained in the
Registration Statement or any amendment thereof, any preliminary prospectus or
the Prospectus (as amended or supplemented if the Company shall have furnished
any amendments or supplements thereto) or caused by any omission or alleged
omission to state therein a material fact required to be stated therein or
necessary to make the statements therein not misleading, but only with reference
to information relating to such Selling Shareholder furnished in writing by or
on behalf of such Selling Shareholder

<PAGE>
 
                                       19

expressly for use in the Registration Statement, any preliminary prospectus, the
Prospectus or any amendments or supplements thereto.

          Each Underwriter agrees, severally and not jointly, to indemnify and
hold harmless the Company, the Selling Shareholders, the directors of the
Company, the officers of the Company who sign the Registration Statement and
each person, if any, who controls the Company or any Selling Shareholder within
the meaning of either Section 15 of the Securities Act or Section 20 of the
Exchange Act from and against any and all losses, claims, damages and
liabilities (including, without limitation, any legal or other expenses
reasonably incurred in connection with defending or investigating any such
action or claim) caused by any untrue statement or alleged untrue statement of a
material fact contained in the Registration Statement or any amendment thereof,
any preliminary prospectus or the Prospectus (as amended or supplemented if the
Company shall have furnished any amendments or supplements thereto), or caused
by any omission or alleged omission to state therein a material fact required to
be stated therein or necessary to make the statements therein not misleading,
but only with reference to information relating to such Underwriter furnished to
the Company in writing by such Underwriter through you expressly for use in the
Registration Statement, any preliminary prospectus, the Prospectus or any
amendments or supplements thereto.

          In case any proceeding (including any governmental investigation)
shall be instituted involving any person in respect of which indemnity may be
sought pursuant to any of the four preceding paragraphs, such person (the
"indemnified party") shall promptly notify the person against whom such
indemnity may be sought (the "indemnifying party") in writing (but the failure
to so notify the indemnifying party will not relieve it from any liability which
it may have to any indemnified party otherwise than under this Article IX) and
the indemnifying party, upon request of the indemnified party, shall retain
counsel reasonably satisfactory to the indemnified party to represent the
indemnified party and any others the indemnifying party may designate in such
proceeding and shall pay the fees and disbursements of such counsel related to
such proceeding. In any such proceeding, any indemnified party shall have the
right to retain its own counsel, but the fees and expenses of such counsel shall
be at the expense of such indemnified party unless (i) the indemnifying party
and the indemnified party shall have mutually agreed to the retention of such
counsel or (ii) the named parties to any such proceeding (including any
impleaded parties) include both the indemnifying party and the indemnified party
and representation of both parties by the same counsel would be inappropriate
due to actual or potential differing interests between them. It is understood
that the indemnifying party shall not, in respect of the legal expenses of any
indemnified party in connection with any proceeding or related proceedings in
the same jurisdiction, be liable for (a) the fees and expenses of more than one
separate firm (in addition to any local counsel) for all Underwriters and all
persons, if any, who control any Underwriter within the meaning of either
Section 15 of the Securities Act or Section 20 of the Exchange Act, (b) the fees
and expenses of more than one separate firm (in addition to
<PAGE>
 
                                       20

any local counsel) for the Company, its directors, its officers who sign the
Registration Statement and each person, if any, who controls the Company within
the meaning of either such Section, (c) the fees and expenses of more than one
separate firm (in addition to any local counsel) for all Selling Shareholders
and all persons, if any, who control any Selling Shareholder within the meaning
of either such Section and all persons, if any, who control any of such Selling
Shareholders within the meaning of either such Section, and that all such fees
and expenses shall be reimbursed as they are incurred. In the case of any such
separate firm for the Underwriters and such control persons of Underwriters,
such firm shall be designated in writing by Morgan Stanley & Co. Incorporated.
In the case of any such separate firm for the Company, and such directors,
officers and control persons of the Company, such firm shall be designated in
writing by the Company. In the case of any such separate firm for the Selling
Shareholders and such controlling persons of Selling Shareholders, such firm
shall be designated in writing by the Company. The indemnifying party shall not
be liable for any settlement of any proceeding effected without its written
consent, but if settled with such consent or if there be a final judgment for
the plaintiff, the indemnifying party agrees to indemnify the indemnified party
from and against any loss or liability by reason of such settlement or judgment.
Notwithstanding the foregoing sentence, if at any time an indemnified party
shall have requested an indemnifying party to reimburse the indemnified party
for fees and expenses of counsel as contemplated by the second and third
sentences of this paragraph, the indemnifying party agrees that it shall be
liable for any settlement of any proceeding effected without its written consent
if (i) such settlement is entered into more than 30 days after receipt by such
indemnifying party of the aforesaid request and (ii) such indemnifying party
shall not have reimbursed the indemnified party in accordance with such request
prior to the date of such settlement. No indemnifying party shall, without the
prior written consent of the indemnified party, effect any settlement of any
pending or threatened proceeding in respect of which any indemnified party is or
could have been a party and indemnity could have been sought hereunder by such
indemnified party, unless such settlement includes an unconditional release of
such indemnified party from all liability on claims that are the subject matter
of such proceeding.

          If the indemnification provided for in the first, second, third or
fourth paragraph of this Article IX is unavailable to an indemnified party or
insufficient in respect of any losses, claims, damages or liabilities referred
to therein, then each indemnifying party under such paragraph, in lieu of
indemnifying such indemnified party thereunder, shall contribute to the amount
paid or payable by such indemnified party as a result of such losses, claims,
damages or liabilities (i) in such proportion as is appropriate to reflect the
relative benefits received by the indemnifying party or parties on the one hand
and the indemnified party or parties on the other hand from the offering of the
Shares or (ii) if the allocation provided by clause (i) above is not permitted
by applicable law, in such proportion as is appropriate to reflect not only the
relative benefits referred to in clause (i) above but also the relative fault of
the indemnifying party or parties on the one hand and of the indemnified party
or parties on the other hand in connection with the statements or omissions that
resulted
<PAGE>
 
                                       21

in such losses, claims, damages or liabilities, as well as any other relevant
equitable considerations. The relative benefits received by the Company and the
Selling Shareholders on the one hand and the Underwriters on the other hand in
connection with the offering of the Shares shall be deemed to be in the same
respective proportions as the net proceeds from the offering of the Shares
(before deducting expenses) received by the Company and each Selling Shareholder
and the total underwriting discounts and commissions received by the
Underwriters, in each case as set forth in the table on the cover of the
Prospectus, bear to the aggregate public offering price of the Shares. The
relative fault of the Company and the Selling Shareholders on the one hand and
the Underwriters on the other hand shall be determined by reference to, among
other things, whether the untrue or alleged untrue statement of a material fact
or the omission or alleged omission to state a material fact relates to
information supplied by the Company, the Selling Shareholders or the
Underwriters and the parties' relative intent, knowledge, access to information
and opportunity to correct or prevent such statement or omission. The
Underwriters' respective obligations to contribute pursuant to this Article IX
are several in proportion to the respective number of Shares they have purchased
hereunder, and not joint.

          The Company, the Selling Shareholders and the Underwriters agree that
it would not be just or equitable if contribution pursuant to this Article IX
were determined by pro rata allocation (even if the Underwriters were treated as
one entity for such purpose) or by any other method of allocation that does not
take account of the equitable considerations referred to in the immediately
preceding paragraph. The amount paid or payable by an indemnified party as a
result of the losses, claims, damages and liabilities referred to in the
immediately preceding paragraph shall be deemed to include, subject to the
limitations set forth above, any legal or other expenses reasonably incurred by
such indemnified party in connection with investigating or defending any such
action or claim. Notwithstanding the provisions of this Article IX, no
Underwriter shall be required to contribute any amount in excess of the amount
by which the total price at which the Shares underwritten by it and distributed
to the public were offered to the public exceeds the amount of any damages that
such Underwriter has otherwise been required to pay by reason of such untrue or
alleged untrue statement or omission or alleged omission. No person guilty of
fraudulent misrepresentation (within the meaning of Section 11(f) of the
Securities Act) shall be entitled to contribution from any person who was not
guilty of such fraudulent misrepresentation. The remedies provided for in this
Article IX are not exclusive and shall not limit any rights or remedies which
may otherwise be available to any indemnified party at law or in equity.

          The indemnity and contribution provisions contained in this Article IX
and the representations and warranties of the Company and the Selling
Shareholders contained in this Agreement shall remain operative and in full
force and effect regardless of (i) any termination of this Agreement, (ii) any
investigation made by or on behalf of any Underwriter or any person controlling
any Underwriter, any Selling Shareholder or any
<PAGE>
 
                                      22

person controlling any Selling Shareholder, or the Company, its officers or
directors or any person controlling the Company and (iii) acceptance of and
payment for any of the Shares.

          The liability of the Company or each Selling Shareholder under this
Article IX shall not exceed an amount equal to the initial public offering price
of the Shares sold by the Company or such Selling Shareholder, less the
applicable underwriting discounts and commissions.


                                      X.

          This Agreement shall be subject to termination by notice given by you
to the Sellers, if (a) after the execution and delivery of this Agreement and
prior to the Closing Date (i) trading generally shall have been suspended or
materially limited on or by, as the case may be, any of the New York Stock
Exchange, the American Stock Exchange, the National Association of Securities
Dealers, Inc., the Chicago Board of Options Exchange, the Chicago Mercantile
Exchange or the Chicago Board of Trade, (ii) trading of any securities of the
Company shall have been suspended on any exchange, (iii) a general moratorium on
commercial banking activities in New York shall have been declared by either
Federal or New York State authorities or (iv) there shall have occurred any
outbreak or escalation of hostilities or any change in financial markets or any
calamity or crisis that, in your judgment, is material and adverse and (b) in
the case of any of the events specified in clauses (a)(i) through (iv), such
event singly or together with any other such event makes it, in your reasonable
judgment, impracticable to market the Shares on the terms and in the manner
contemplated in the Prospectus.


                                      XI.

          This Agreement shall become effective upon the later of (x) execution
and delivery hereof by the parties hereto and (y) release of notification of the
effectiveness of the Registration Statement by the Commission.

          If, on the Closing Date or the Option Closing Date, as the case may
be, any one or more of the Underwriters shall fail or refuse to purchase Shares
that it or they have agreed to purchase hereunder on such date, and the
aggregate number of Shares which such defaulting Underwriter or Underwriters
agreed but failed or refused to purchase is not more than one-tenth of the
aggregate number of the Shares to be purchased on such date, the other
Underwriters shall be obligated severally in the proportions that the number of
Firm Shares set forth opposite their respective names in Schedule I bears to the
aggregate number of Firm Shares set forth opposite the names of all such non-
defaulting Underwriters, or in such other proportions as you may specify, to
purchase the Shares which such defaulting Underwriter or
<PAGE>
 
                                       23

Underwriters agreed but failed or refused to purchase on such date; provided
that in no event shall the number of Shares that any Underwriter has agreed to
purchase pursuant to this Agreement be increased pursuant to this Article XI by
an amount in excess of one-ninth of such number of Shares without the written
consent of such Underwriter.  If, on the Closing Date or the Option Closing
Date, as the case may be, any Underwriter or Underwriters shall fail or refuse
to purchase Shares and the aggregate number of Shares with respect to which such
default occurs is more than one-tenth of the aggregate number of Shares to be
purchased on such date, and arrangements satisfactory to you, the Company and
the Selling Shareholders for the purchase of such Shares are not made within 36
hours after such default, this Agreement shall terminate without liability on
the part of any non-defaulting Underwriter, the Selling Shareholders or the
Company.  In any such case you, the Selling Shareholders or the Company shall
have the right to postpone the Closing Date or the Option Closing Date, as the
case may be, but in no event for longer than seven days, in order that the
required changes, if any, in the Registration Statement and in the Prospectus or
in any other documents or arrangements may be effected. Any action taken under
this paragraph shall not relieve any defaulting Underwriter from liability in
respect of any default of such Underwriter under this Agreement.

          If this Agreement shall be terminated by the Underwriters, or any of
them, because of any failure or refusal on the part of the Company or any
Selling Shareholder to comply with the terms or to fulfill any of the conditions
of this Agreement, or if for any reason the Company or the Selling Shareholder
shall be unable to perform its obligations under this Agreement, the Company and
the Selling Shareholders will reimburse the Underwriters or such Underwriters as
have so terminated this Agreement with respect to themselves, severally, for all
out-of-pocket expenses (including the fees and disbursements of their counsel)
reasonably incurred by such Underwriters in connection with this Agreement or
the offering contemplated hereunder; provided that neither the Company nor any
Selling Shareholder shall have any further liability to any Underwriter
(including any liability for damages, including loss of anticipated profits) for
any termination of this Agreement, except as provided in Article IX hereof.
   
          This Agreement may be signed in two or more counterparts, each of
which shall be an original, with the same effect as if the signatures thereto
and hereto were upon the same instrument.
<PAGE>
 
                                       24


          This Agreement shall be governed by the laws of the State of New York.

                                    Very truly yours,

                                    KOHL'S CORPORATION


                                    By_________________
                                      Name:
                                      Title:


                                    The Selling Shareholders named in Schedule
                                    II hereto, acting severally


                                    By_________________
                                      Attorney-in-Fact
                                      Name:
                                      Title:
<PAGE>
 
                                       25

Accepted, August [  ], 1997

Morgan Stanley & Co.
  Incorporated
Merrill Lynch, Pierce, Fenner & Smith Incorporated
Montgomery Securities
William Blair & Company, L.L.C.
Robert W. Baird & Co. Incorporated

Acting severally on behalf of themselves
  and the several Underwriters
  named in Schedule I hereto.

By Morgan Stanley & Co.
  Incorporated
    

By__________________________
<PAGE>
 
                                       26

                                   SCHEDULE I

                                  Underwriters
                                  ------------


<TABLE>
<CAPTION>


                                                             Number of
                                                            Firm Shares
Underwriters                                              To Be Purchased 
- ----------------------------------------------------      ---------------
<S>                                                       <C>
 
Morgan Stanley & Co. Incorporated
 
Merrill Lynch, Pierce, Fenner & Smith Incorporated
 
Montgomery Securities
 
William Blair & Company, L.L.C.
 
Robert W. Baird & Co. Incorporated
 
                                                          ---------------
Total Firm Shares...................................            4,000,000
                                                          ===============
</TABLE>
<PAGE>
 
                                       27

                                  SCHEDULE II

                              Selling Shareholders
                              --------------------


<TABLE>
<CAPTION>
                                            Number of
                                           Firm Shares
         Selling Shareholders              To Be Sold
- --------------------------------------     -----------
<S>                                        <C>
 
William S. Kellogg Irrevocable Trust           152,500
 
William S. Kellogg Children's Trusts           152,500
 
Jay H. Baker                                   150,000
 
John F. Herma 1987 Trust                       187,000
 
R. Lawrence Montgomery                          17,000
 
Caryn Blanc                                     17,000
 
Kevin Mansell                                   14,000
 
Peter M. Sommerhauser                           10,000
 
                                               _______
Total Shares..........................         700,000
</TABLE>

<PAGE>
 
                                                                       Exhibit 5

                             Godfrey & Kahn, S.C.
                               Attorneys At Law
                            780 North Water Street
                            Milwaukee, WI 53202-3590
                              Tel: (414) 273-3500
                              Fax: (414) 273-5198


                                  August 5, 1997

Kohl's Corporation
N56 W17000 Ridgewood Drive
Menomonee Falls, Wisconsin 53051

Ladies and Gentlemen:

     In connection with the registration of 4,600,000 shares of common stock, 
par value $0.01 per share (the "Shares"), of Kohl's Corporation, a Wisconsin 
corporation (the "Company"), under the Securities Act of 1933, as amended (the 
"Securities Act") on Form S-3 to be filed with the Securities and Exchange 
Commission (the "Commission") on or about August 5, 1997 (the "Registration 
Statement"), you have requested our opinion with respect to the following 
matters.

     Of the Shares being registered, (i) 3,300,000 Shares are being sold by the 
Company (the "Primary Shares"), (ii) 700,000 Shares are presently issued and 
outstanding (the "Outstanding Shares") and are being sold by certain 
shareholders named in the Registration Statement (the "Selling Shareholders") 
and (iii) 600,000 Shares will be subject to an option to be granted by the 
Company to the underwriters named in the Registration Statement to cover 
over-allotments (the "Option Shares") pursuant to the underwriting agreement in 
the form to be attached as an exhibit to the Registration Statement (the 
"Underwriting Agreement").

     In our capacity as your counsel in connection with such registration, we 
are familiar with the proceedings taken and proposed to be taken by the Company
in connection with the authorization, issuance and sale of the Shares, and, for 
purposes of this opinion, have assumed such proceedings will be timely completed
in the manner presently proposed. In addition, we have made such legal and 
factual examinations and inquiries, including an examination of originals or 
copies certified or otherwise identified to our satisfaction of such documents, 
records and papers as we have deemed necessary or appropriate for purposes of 
this opinion. We have, with your consent, relied as to factual matters on 
certificates or other documents furnished by the Company and upon such other 
documents and data that we have deemed appropriate and, for purposes of this 
opinion, have assumed that the certificates and other documents to be furnished 
in connection with the closing of the sale of the Shares will be delivered in 
the manner presently proposed. We have assumed the genuineness of all 
signatures, the authenticity of all documents
<PAGE>
 

submitted to us as originals and the conformity to original documents of all
documents submitted to us as copies.

     With your consent, we are opining herein only on the laws of the State of
Wisconsin. We express no opinion with respect to the applicability thereto, or
the effect thereon, of any other laws or the laws of any other jurisdiction.

     Based on such examination and review, and subject to the foregoing, we are
of the opinion that:

     1.   The Primary Shares have been duly authorized, and, upon issuance,
          delivery and payment therefor in the manner contemplated by the
          Underwriting Agreement, will be validly issued, fully paid and non-
          assessable, subject to Section 180.0622(2)(b) of the Wisconsin
          Business Corporation Law (the "WBCL")


     2.   The Outstanding Shares have been duly authorized and validly issued
          and are fully paid and non-assessable, subject to Section
          180.0622(2)(b) of the WBCL.

     3.   The Option Shares have been duly authorized, and, upon issuance,
          delivery and payment therefor in the manner contemplated by the
          Underwriting Agreement, will be validly issued, fully paid and non-
          assessable, subject to 180.0622(2)(b) of the WBCL.

     Section 180.0622(2)(b) of the WBCL provides that shareholders of a
corporation may be assessed up to the par value of their shares to satisfy the
obligations of such corporation to its employees for services rendered, but not
exceeding six months service in the case of any individual employee. Certain
Wisconsin courts have interpreted "par value" to mean the full amount paid by
the purchaser of shares upon issuance thereof.

     We hereby consent to the use of this opinion as an Exhibit to the
Registration Statement and to the reference to our firm under the caption "Legal
Matters" in the prospectus that is a part of the Registration Statement. In
giving such consent, we do not admit that we are in the category of persons
whose consent is required under Section 7 of the Securities Act.

                                        Very truly yours,

                                        /s/ Godfrey & Kahn, S.C.

                                        GODFREY & KAHN, S.C.

DFC:cr

                                       2

<PAGE>
 
                                                                    Exhibit 23.1


                         Consent of Ernst & Young LLP



We consent to the reference to our firm under the captions "Selected
Consolidated Financial Data" and "Experts" in the Registration Statement (Form 
S-3) and related Prospectus of Kohl's Corporation for the registration of
4,600,000 shares of common stock and to the incorporation by reference therein
of our report dated March 7, 1997, with respect to the consolidated financial
statements of Kohl's Corporation included in its Annual Report (Form 10-K) for
the year ended February 1, 1997 filed with the Securities and Exchange
Commission.





                                        /s/ Ernst & Young LLP

Milwaukee, Wisconsin                    ERNST & YOUNG LLP
August 4, 1997


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