SAGA COMMUNICATIONS INC
10-Q, 1997-05-14
RADIO BROADCASTING STATIONS
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<PAGE>   1
                                  United States
                       Securities and Exchange Commission
                             Washington, D.C. 20549

                                    FORM 10-Q

(MARK ONE)

[x] Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934 For the Quarterly Period ended March 31, 1997

                                       or

[ ] Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934 For the transition period from _________ to _________


Commission file number 1-11588

                            Saga Communications, Inc.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

           Delaware                                             38-3042953
- --------------------------------------------------------------------------------
(State or other jurisdiction of                              (I.R.S. Employer
 incorporation or organization)                             Identification No.)


         73 Kercheval Avenue
     Grosse Pointe Farms, Michigan                                 48236
- --------------------------------------------------------------------------------
(Address of principal executive offices)                         (Zip Code)


                                 (313) 886-7070
- --------------------------------------------------------------------------------
              (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes  X    No      .
                                      -----    -----

The number of shares of the registrant's Class A Common Stock, $.01 par value,
and Class B Common Stock, $.01 par value, outstanding as of April 30, 1996 was
8,860,430 and 1,208,510, respectively.


<PAGE>   2

                                      INDEX

                                                                        PAGE

PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements (Unaudited)

         Condensed consolidated balance sheets--March 31, 1997 
         and December 31, 1996                                           3

         Condensed consolidated statements of operations--Three 
         months ended March 31, 1997 and 1996                            5

         Condensed consolidated statements of cash flows--Three 
         months ended March 31, 1997 and 1996                            6

         Notes to unaudited condensed consolidated financial 
         statements                                                      7


Item 2.  Management's Discussion and Analysis of Financial 
         Condition and Results of Operations                             9


PART II  OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K                                15

Signatures                                                               16



                                       2
<PAGE>   3


                         PART I - FINANCIAL INFORMATION


ITEM 1. FINANCIAL STATEMENTS


                            Saga Communications, Inc.
<TABLE>
                      Condensed Consolidated Balance Sheets
                             (dollars in thousands)
<CAPTION>


                                                   MARCH 31,     DECEMBER 31,
                                                     1997            1996
                                                  ---------------------------
                                                 (UNAUDITED)

<S>                                               <C>             <C>     
ASSETS
Current assets:
  Cash and temporary investments                  $  3,078        $  4,339
  Accounts receivable, net                          10,051          11,629
  Prepaid expenses                                     983           1,100
  Other current assets                               1,111           1,007
                                                  ------------------------
Total current assets                                15,223          18,075

Property and equipment                              64,755          63,031
  Less accumulated depreciation                    (34,046)        (33,327)
                                                  ------------------------
Net property and equipment                          30,709          29,704

Other assets:
  Excess of cost over fair value of
    assets acquired, net                            19,883          20,047
  Broadcast licenses, net                           22,610          20,906
  Other intangibles, net                             7,278           7,683
                                                  ------------------------
Total other assets                                  49,771          48,636
                                                  ------------------------
                                                  $ 95,703        $ 96,415
                                                  ========================
</TABLE>




See notes to unaudited condensed consolidated financial statements.


                                       3
<PAGE>   4


                            Saga Communications, Inc.
<TABLE>
                      Condensed Consolidated Balance Sheets
                             (dollars in thousands)
<CAPTION>


                                                    MARCH 31,   DECEMBER 31,
                                                      1997         1996
                                                   -------------------------
                                                  (UNAUDITED)

<S>                                                <C>           <C>     
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
  Accounts payable                                 $    710      $  1,008
  Other current liabilities                           4,066         4,671
  Current portion of long-term debt                   3,392         1,399
                                                   ----------------------
Total current liabilities                             8,168         7,078



Deferred income taxes                                 3,564         3,408
Long-term debt                                       50,342        52,355
Broadcast program rights                                411           461


STOCKHOLDERS' EQUITY:
  Common stock                                          100           100
  Additional paid-in capital                         35,864        35,864
  Note receivable from principal stockholder           (799)         (790)
  Accumulated deficit                                (1,947)       (2,061)
                                                   ----------------------
Total stockholders' equity                           33,218        33,113
                                                   ----------------------
                                                   $ 95,703      $ 96,415
                                                   ======================
</TABLE>


Note: The balance sheet at December 31, 1996 has been derived from the audited
financial statements at that date but does not include all of the information
and footnotes required by generally accepted accounting principles for complete
financial statements.




See notes to unaudited condensed consolidated financial statements.

                                       4
<PAGE>   5


                            Saga Communications, Inc.
<TABLE>
                 Condensed Consolidated Statements of Operations
                  (dollars in thousands except per share data)
                                    Unaudited
<CAPTION>


                                                          THREE MONTHS ENDED
                                                               MARCH 31,
                                                           1997        1996
                                                         -------------------

<S>                                                      <C>         <C>    
Net operating revenue                                    $13,515     $10,955
Station operating expense:
    Programming and technical                              3,668       2,872
    Selling                                                3,798       3,094
    Station general and administrative                     2,541       1,897
                                                         -------------------
         Total station operating expense                  10,007       7,863
                                                         -------------------
Station operating income before corporate general
  and administrative, depreciation and amortization        3,508       3,092
    Corporate general and administrative                     807         748
    Depreciation and amortization                          1,282       1,269
                                                         -------------------
Operating profit                                           1,419       1,075
Other expenses:
    Interest expense                                       1,211         733
    Loss on the sale of assets                                 6           3
                                                         -------------------
Income before income tax                                     202         339
Income tax provision                                          88         145
                                                         -------------------
Net income                                               $   114     $   194
                                                         ===================

Net earnings per common and equivalent share
  (primary and fully diluted)                            $   .01     $   .02
                                                         ===================

Shares used in computing earnings per share
  (Note 3)                                                10,273      10,191
</TABLE>






See noted to unaudited condensed consolidated financial statements.

                                       5
<PAGE>   6

                            Saga Communications, Inc.
<TABLE>
                 Condensed Consolidated Statements of Cash Flows
                             (dollars in thousands)
                                    Unaudited
<CAPTION>


                                                         THREE MONTHS ENDED
                                                              MARCH 31,
                                                         1997          1996
                                                       ---------------------

<S>                                                    <C>           <C>    
CASH FLOWS FROM OPERATING ACTIVITIES:
  Cash provided by operating activities                $ 2,193       $ 1,862

CASH FLOWS FROM INVESTING ACTIVITIES:
  Acquisition of property and equipment                   (573)         (451)
  Increase in intangibles and other assets                (201)         (950)
  Acquisition of stations                               (2,660)           --
                                                       ---------------------
Net cash used in investing activities                   (3,434)       (1,401)

CASH FLOWS FROM FINANCING ACTIVITIES:
  Payments on long-term debt                               (20)       (1,214)
                                                       ---------------------
Net cash used in financing activities                      (20)       (1,214)

Net decrease in cash and temporary
  investments                                           (1,261)         (753)
Cash and temporary investments,
  beginning of period                                    4,339         3,221
                                                       ---------------------
Cash and temporary investments,
  end of period                                        $ 3,078       $ 2,468
                                                       =====================
</TABLE>





See notes to unaudited condensed consolidated financial statements.

                                       6
<PAGE>   7


                            Saga Communications, Inc.
              Notes to Condensed Consolidated Financial Statements
                                    Unaudited



1.  BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance with generally accepted accounting principles for interim
financial information and with the instructions to Form 10-Q and Article 10 of
Regulation S-X. Accordingly, they do not include all of the information and
footnotes required by generally accepted accounting principles for annual
financial statements. In the opinion of management, all adjustments (consisting
of normal recurring accruals) considered necessary for a fair presentation have
been included. Operating results for the three months ended March 31, 1997 are
not necessarily indicative of the results that may be expected for the year
ended December 31, 1997. For further information, refer to the consolidated
financial statements and footnotes thereto included in the Saga Communications,
Inc. Annual Report (Form 10-K) for the year ended December 31, 1996.

In February, 1997 SFAS No. 128 "Earnings Per Share" was issued effective for
fiscal years beginning after December 15, 1997. Adoption of this statement is
not expected to have a material effect on the Company.


2.  INCOME TAXES

The Company's effective tax rate is higher than the statutory rate as a result
of certain non-deductible depreciation and amortization expenses and the
inclusion of state taxes in the income tax amount.


3.  SUBSEQUENT EVENTS

On April 1, 1997 the Company consummated a five-for-four split of its Class A
and Class B Common Stock, resulting in additional shares being issued of
1,772,004 and 241,702, respectively, for holders of record on April 17, 1996.
All share and per share information in the accompanying financial statements has
been restated retroactively to reflect the split. The common stock and
accumulated deficit accounts at March 31, 1997 and December 31, 1996 reflect 
the retroactive capitalization of the split.

The Company acquired an FM radio station (KLTI FM) serving the Des Moines, Iowa
market on April 17, 1997, two AM and two FM radio stations (WTAX AM, WDBR FM,
WVAX AM, and WYXY FM) serving the Springfield, Illinois market on May 5, 1997,
and two FM radio stations (WFMR FM and WFMI FM) serving the Milwaukee, Wisconsin
market on May 9, 1997. The purchase price of these acquisitions was
approximately $3,200,000, $6,000,000 and $5,000,000, respectively. The Company
began operating the Des Moines and Springfield radio stations under the terms of
local market agreements on January 1, 1997 and July 1, 1996, respectively, which
remained in effect until such closings.


                                       7
<PAGE>   8


                            Saga Communications, Inc.
        Notes to Condensed Consolidated Financial Statements (Continued)
                                    Unaudited



4.       STATION ACQUISITION

The Company acquired an FM radio station (KAZR FM) serving the Des Moines, Iowa
market on March 14, 1997. The purchase price was approximately $2,700,000. The
acquisition was accounted for as a purchase, and accordingly, the total costs
were allocated to the acquired assets and assumed liabilities based on their
estimated fair values as of the acquisition date. The excess of consideration
paid over the estimated fair value of the net assets acquired has been recorded
as broadcast license. The Company began operating the radio station under the
terms of a local market agreement on August 1, 1996, which remained in effect
until such closing.



                                       8

<PAGE>   9

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS


RESULTS OF OPERATIONS

         The following discussion should be read in conjunction with the
unaudited condensed consolidated financial statements and notes thereto of Saga
Communications, Inc. and its subsidiaries contained elsewhere herein.

         On June 11, 1996, the Company acquired an AM and FM radio station (WNAX
AM/FM) in Yankton, South Dakota serving the Sioux City, Iowa market for
approximately $7,000,000. On June 18, 1996, the Company acquired an AM and FM
radio station (WPOR AM/FM) serving the Portland, Maine market for approximately
$10,000,000.

         The Company acquired an FM radio station (KAZR FM) serving the Des
Moines, Iowa market on March 14, 1997. The purchase price was approximately
$2,700,000. The Company began operating the radio station under the terms of a
local market agreement on August 1, 1996, which remained in effect until such
closing.

         The Company acquired an FM radio station (KLTI FM) serving the Des
Moines, Iowa market on April 17, 1997, two AM and two FM radio stations (WTAX
AM, WDBR FM, WVAX AM, and WYXY FM) serving the Springfield, Illinois market on
May 5, 1997, and two FM radio stations (WFMR FM and WFMI FM) serving the
Milwaukee, Wisconsin market on May 9, 1997. The purchase price of these
acquisitions was approximately $3,200,000, $6,000,000 and $5,000,000,
respectively. The Company began operating the Des Moines and Springfield radio
stations under the terms of local market agreements on January 1, 1997 and 
July 1, 1996, respectively, which remained in effect until such closings.


GENERAL

         The Company's financial results are dependent on a number of factors,
the most significant of which is the ability to generate advertising revenue
through rates charged to advertisers. The rates a station is able to charge are,
in large part, based on a station's ability to attract audiences in the
demographic groups targeted by its advertisers, as measured principally by
quarterly reports by independent national rating services. Various factors
affect the rate a station can charge, including the general strength of the
local and national economies, population growth, ability to provide popular
programming, local market competition, relative efficiency of radio and/or
broadcasting compared to other advertising media, signal strength and government
regulation and policies. The primary operating expenses involved in owning and
operating radio stations are employee salaries, depreciation and amortization,
programming expenses, solicitation of advertising, and promotion expenses. In
addition to these expenses, owning and operating television stations involve the
cost of acquiring certain syndicated programming.



                                       9
<PAGE>   10


         During the years ended December 31, 1996 and 1995, none of the
Company's operating locations represented more than 15% of the Company's station
operating income (i.e., net operating revenue less station operating expense),
other than the Columbus and Milwaukee stations. For the years ended December 31,
1996 and 1995, Columbus accounted for an aggregate of 22% and 30%, respectively,
and Milwaukee accounted for an aggregate of 23% and 22%, respectively, of the
Company's station operating income. For the three month periods ended March 31,
1997 and 1996, none of the Company's operating locations represented more that
15% of the Company's station operating income, other than the Columbus,
Milwaukee and Manchester stations. For the three months ended March 31, 1997 and
1996, Columbus accounted for an aggregate of 27% and 24%, respectively,
Milwaukee accounted for an aggregate of 27% and 26%, respectively, and
Manchester accounted for an aggregate of 14% and 15%, respectively, of the
Company's station operating income. While radio revenues in each of the
Columbus, Milwaukee and Manchester markets have remained relatively stable
historically, an adverse change in these radio markets or these location's
relative market position could have a significant impact on the Company's
operating results as a whole.

         Because audience ratings in the local market are crucial to a station's
financial success, the Company endeavors to develop strong listener/viewer
loyalty. The Company believes that the diversification of formats on its radio
stations helps the Company to insulate itself from the effects of changes in
musical tastes of the public on any particular format.

         The number of advertisements that can be broadcast without jeopardizing
listening/viewing levels (and the resulting ratings) is limited in part by the
format of a particular radio station and, in the case of television stations, by
restrictions imposed by the terms of certain network affiliation and syndication
agreements. The Company's stations strive to maximize revenue by constantly
managing the number of commercials available for sale and adjusting prices based
upon local market conditions. In the broadcasting industry, stations often
utilize trade (or barter) agreements to generate advertising time sales in
exchange for goods or services used or useful in the operation of the stations,
instead of for cash. The Company minimizes its use of trade agreements and
historically has sold over 95% of its advertising time for cash.

         Most advertising contracts are short-term, and generally run only for a
few weeks. Most of the Company's revenue is generated from local advertising,
which is sold primarily by each station's sales staff. For the three months
ended March 31, 1997 and 1996, approximately 88% and 85%, respectively, of the
Company's gross revenue was from local advertising. To generate national
advertising sales, the Company engages an independent advertising sales
representative that specializes in national sales for each of its stations.

         The Company's revenue varies throughout the year. Advertising
expenditures, the Company's primary source of revenue, generally have been
lowest during the winter months which comprise the first quarter.



                                       10
<PAGE>   11


THREE MONTHS ENDED MARCH 31, 1997 COMPARED TO THREE MONTHS ENDED MARCH 31, 1996

         For the three months ended March 31, 1997, the Company's net operating
revenue was $13,515,000 compared with $10,955,000 for the three months ended
March 31, 1996, an increase of $2,560,000 or 23%. Approximately $2,192,000 or
85.6% of the increase was attributable to revenue generated by stations which
were not owned or operated by the Company for the comparable period in 1996. The
balance of the increase in net operating revenue represented a 3.4% increase in
stations owned and operated by the Company for the entire comparable period,
primarily as a result of increased advertising rates at the majority of the
Company's stations.

         Station operating expense (i.e., programming, technical, selling and
station general and administrative expenses) increased by $2,144,000 or 27% to
$10,007,000 for the three months ended March 31, 1997, compared with $7,863,000
for the three months ended March 31, 1996. Of the total increase, approximately
$1,920,000 or 90% was the result of the impact of the operation of stations
which were not owned or operated by the Company for the comparable period in
1996. The remaining balance of the increase in station operating expense of
$224,000 represents a total increase of 2.8% in stations owned and operated by
the Company for the comparable period in 1996.

         Operating profit increased by $344,000 or 32% to $1,419,000 for the
three months ended March 31, 1997, compared with $1,075,000 for the three months
ended March 31, 1996. The improvement was primarily the result of the $2,560,000
increase in net operating revenue, offset by the $2,144,000 increase in station
operating expense, and a $59,000 increase in corporate general and
administrative charges.

         The Company generated net income in the amount of approximately
$114,000 ($0.01 per share (adjusted for the stock split)) during the three
months ended March 31, 1997, compared with net income of $194,000 ($0.02 per
share) for the three months ended March 31, 1996, a decrease of approximately
$80,000. The decrease in net income was principally the result of a $478,000
increase in interest costs resulting primarily from an increase in borrowed
funds to finance the Company's recent acquisitions, offset by the $344,000
improvement in operating profit and a $57,000 decrease in income tax expense.



                                       11
<PAGE>   12



LIQUIDITY AND CAPITAL RESOURCES

         The Company's policy is generally to repay its long-term debt with
excess cash on hand to reduce its financing costs. As of March 31, 1997, the
Company had $53,754,000 of long-term debt (including the current portion
thereof) outstanding and approximately $56,000,000 of unused borrowing capacity
under the Revolving Loan (as defined below).

         On June 17, 1996 the Company entered into an agreement (the "Credit
Agreement") with The First National Bank of Boston; The Bank of New York; Fleet
Bank, N.A.; Mellon Bank, N.A.; and Union Bank of California, N.A. (collectively,
the "Lenders"), to refinance the Company's financing facilities with two
facilities (the "Facilities"): a $54,000,000 senior secured term loan (the "Term
Loan") and a $56,000,000 senior secured reducing revolving/term loan facility
(the "Revolving Loan"). The Facilities mature June 30, 2003. The Company's
indebtedness under the Facilities is secured by a first priority lien on
substantially all the assets of the Company and its subsidiaries, by a pledge of
its subsidiaries' stock and by a guarantee of its subsidiaries.

         The Term Loan was used to refinance the Company's existing bank
indebtedness and to principally finance the acquisition of WPOR AM/FM, in
Portland, Maine, and WNAX AM/FM, in Yankton, South Dakota. The Revolving Loan
has a total commitment of $56,000,000, of which $51,000,000 may be used for
permitted acquisitions and related transaction expenses and $5,000,000 may be
used for working capital needs and stand-by letters of credit. On June 30, 1998
the Revolving Loan will convert to a five year term loan. The outstanding amount
of the Term Loan is required to be reduced quarterly in amounts ranging from
2.5% to 5% of the initial commitment and the outstanding amount of the Revolving
Loan will be required to be reduced quarterly commencing September 30, 1997 in
amounts ranging from 1.25% to 5% of the initial commitment. In addition,
commencing March 30, 1997, the Facilities will be further reduced by specified
percentages of Excess Cash Flow (as defined in the Credit Agreement) based on
leverage ratios.

         Interest rates under the Facilities are payable, at the Company's
option, at alternatives equal to LIBOR plus 1.125% to 1.75% or the prime rate
plus 0% to .5%. The spread over LIBOR and the prime rate vary from time to time,
depending upon the Company's financial leverage. The Company also pays quarterly
commitment fees equal to 1/2% per annum on the aggregate unused portion of the
Revolving Loan.

         The Credit Agreement contains a number of financial covenants which,
among other things, require the Company to maintain specified financial ratios
and impose certain limitations on the Company with respect to investments,
additional indebtedness, dividends, distributions, guarantees, liens and
encumbrances.

         At March 31, 1997, the Company had an interest rate swap agreement with
a total notional amount of $32,000,000 that it uses to convert the variable
Eurodollar interest rate of a portion of its bank borrowings to a fixed interest
rate. The swap agreement was entered into to reduce the risk to the Company of
rising interest rates. In accordance with the terms of the swap agreement, dated
November 21, 1995, the Company pays 6.15% calculated on a $32,000,000 notional
amount. The Company receives LIBOR (5.5% at March 31, 1997) calculated on a
notional amount of $32,000,000. Net receipts or payments under the agreement are
recognized as an adjustment to interest expense. The swap agreement expires in
December 1999. As the LIBOR increases,


                                       12
<PAGE>   13


interest payments received and the market value of the swap position increase.
Approximately $51,000 in additional interest expense was recognized as a result
of the interest rate swap agreement for the three months ended March 31, 1997
and an aggregate amount of $251,000 in additional interest expense has been
recognized since the inception of the agreement.

         During the years ended December 31, 1996, and 1995, the Company had net
cash flows from operating activities of $7,679,000, and $9,483,000,
respectively. During the three months ended March 31, 1997 and 1996, the Company
had net cash flows from operating activities of $2,193,000 and $1,862,000,
respectively. The Company believes that cash flow from operations will be
sufficient to meet quarterly debt service requirements for interest and
scheduled payments of principal under the Credit Agreement. If such cash flow is
not sufficient to meet such debt service requirements, the Company may be
required to sell additional equity securities, refinance its obligations or
dispose of one or more of its properties in order to make such scheduled
payments. There can be no assurance that the Company would be able to effect any
such transactions on favorable terms.

         On June 11, 1996, the Company acquired an AM and FM radio station
serving the Yankton, South Dakota market for approximately $7,000,000. On June
18, 1996, the Company acquired an AM and FM radio station serving the Portland,
Maine market for approximately $10,000,000. The acquisitions were financed by
borrowings under the Company's Term Loan.

         The Company acquired an FM radio station (KAZR FM) serving the Des
Moines, Iowa market on March 14, 1997. The purchase price was approximately
$2,700,000. The acquisition was financed through funds generated from operations

         The Company acquired an FM radio station (KLTI FM) serving the Des
Moines, Iowa market on April 17, 1997, two AM and two FM radio stations (WTAX
AM, WDBR FM, WVAX AM, and WYXY FM) serving the Springfield, Illinois market on
May 5, 1997, and two FM radio stations (WFMR FM and WFMI FM) serving the
Milwaukee, Wisconsin market on May 9, 1997. The purchase price of these
acquisitions was approximately $3,200,000, $6,000,000 and $5,000,000,
respectively. These acquisitions were financed through funds generated from
operations and additional borrowings of $11,250,000 under the Revolving Loan.

         The Company anticipates that any future acquisitions of radio and
television stations will be financed through funds generated from operations,
borrowings under the Revolving Loan, additional debt or equity financing, or a
combination thereof. However, there can be no assurances that any such financing
will be available.

         The Company's capital expenditures for the three months ended March 31,
1997 were approximately $573,000 ($451,000 in the comparable period in 1996).
The Company anticipates capital expenditures in 1997 to be approximately
$2,500,000, which it expects to finance through funds generated from operations.



                                       13
<PAGE>   14


INFLATION

         The impact of inflation on the Company's operations has not been
significant to date. There can be no assurance that a high rate of inflation in
the future would not have an adverse effect on the Company's operations.


FORWARD-LOOKING STATEMENTS

         Statements contained in this Form 10-Q that are not historical facts
are forward-looking statements that are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. The Company
cautions that a number of important factors could cause the Company's actual
results for 1997 and beyond to differ materially from those expressed in any
forward looking statements made by or on behalf of the Company. Forward looking
statements involve a number of risks and uncertainties including, but not
limited to, the Company's financial leverage and debt service requirements,
dependence on key stations, U.S. and local economic conditions, and regulatory
matters. The Company cannot assure that it will be able to anticipate or respond
timely to changes in any of the factors listed above, which could adversely
affect the operating results in one or more fiscal quarters. Results of
operations in any past period should not be considered, in and of itself,
indicative of the results to be expected for future periods. Fluctuations in
operating results may also result in fluctuations in the price of the Company's
stock.





                                       14
<PAGE>   15



                           PART II - OTHER INFORMATION


Item 6.    Exhibits and Reports on Form 8-K

   (a)     EXHIBITS

           10     Employment Agreement of Edward K. Christian

           27     Financial Data Schedule

   (b)     Reports on Form 8-K

           None



                                       15
<PAGE>   16



                                   SIGNATURES


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                          SAGA COMMUNICATIONS, INC.


Date:  May  14, 1997                      /s/ Norman L. McKee
                                          --------------------------------------
                                          Norman L. McKee
                                          Senior Vice President, Chief Financial
                                          Officer, and Treasurer
                                          (Principal Financial Officer)





Date:  May 14, 1997                       /s/ Catherine A. Bobinski
                                          --------------------------------------
                                          Catherine A. Bobinski
                                          Corporate Controller and
                                          Chief Accounting Officer
                                          (Principal Accounting Officer)



                                       16

<PAGE>   1


                              EMPLOYMENT AGREEMENT
                              --------------------


     AGREEMENT dated as of April 8, 1997 between SAGA COMMUNICATIONS, INC. (the
"Corporation") of 73 Kercheval Avenue, Grosse Pointe Farms, Michigan 48236 and
EDWARD K. CHRISTIAN (hereinafter referred to as "Christian") of 21 Newberry
Place, Grosse Pointe Farms, Michigan 48236.

     WHEREAS, the Corporation wishes to continue to employ Christian as
Chairman, President and Chief Executive Officer of the Corporation on the terms
and conditions herein set forth; and

     WHEREAS, Christian wishes to be employed by the Corporation in those
capacities pursuant to such terms and conditions;

     NOW, THEREFORE, in consideration of the mutual covenants herein contained,
the Employment Agreement dated as of April 6, 1992 between the Corporation and
Christian is hereby amended and restated to read in its entirety as follows:

     1.   The Corporation hereby agrees to employ Christian, effective as of the
date hereof, as Chairman, President and Chief Executive Officer of the
Corporation and in such additional capacities for the Corporation and/or its
affiliates as the Corporation may from time to time direct. The term
(hereinafter referred to as "the Term") of Christian's employment under this
Agreement shall commence on the date hereof and, except as it may be earlier
terminated pursuant to the provisions hereof, shall terminate March 31, 2002.

     2.   Christian hereby accepts such employment and agrees to devote such of
his working time and effort as shall be necessary to perform his duties.

     3.   During the Term of this Agreement, Christian shall be based in the
Corporation's corporate offices in the Grosse Pointe Farms, Michigan area.

     4.   The Corporation shall pay to Christian for all services rendered by
him under this Agreement an annual salary at the rate of $350,012 per year,
payable in installments of two (2) week intervals.

     In addition, Christian shall be eligible to participate, in accordance with
their terms, in all medical and health plans, life insurance, profit sharing,
pension and such other employment benefits and stock option programs as are
maintained by the Corporation or its affiliates for other key employees
performing services; provided that the Corporation and its affiliates shall at
all times be free to terminate, modify or amend such plans. During the Term the
Corporation will maintain in force all existing policies of insurance on
Christian's life, including the existing split dollar policy and the policy (the
"Note Policy") pledged to secure Christian's $690,700 promissory note to the
Corporation dated December 10, 1992, as amended (the "Note"). During the Term
the Corporation will also maintain in force its existing medical reimbursement
policy.



<PAGE>   2

     5.   In addition to the salary specified in paragraph 4, Christian shall be
entitled to a cost of living increase in his salary effective on the first day
of January in each year, based on the percentage increase in the Consumer Price
Index for all Cities published by the Bureau of Labor Statistics of the United
States Department of Labor (or such other comparable standard as may then be in
effect) during the previous calendar year.

     6.   In addition to the salary specified in paragraph 4 and the cost of
living adjustment specified in paragraph 5, Christian shall be eligible for
bonuses and/or stock options in such amounts as shall be approved by the Board
of Directors of the Corporation from time to time, it being agreed that
Christian's aggregate compensation in any year under paragraphs 4, 5 and 6
hereof shall not be less than his average aggregate annual compensation for
1994, 1995 and 1996 unless Christian's or the Corporation's performance shall
have declined substantially.

     7.   The Corporation shall cause Christian to be reimbursed for all
reasonable expenses incurred by him in the performance of his duties hereunder
in each case in accordance with the Corporation's rules and regulations as in
effect from time to time.

     8.   During his employment hereunder, the Corporation agrees that Christian
shall be furnished with an automobile, either leased or traded out, to be used
in connection with his duties hereunder and such other fringe benefits as have
been afforded him in the past or as are consistent with his position.

     9.   Christian shall be entitled to a reasonable amount of paid vacation
time in each calendar year, consistent with the provisions of paragraph 2.

     10.  If Christian, during the Term of this Agreement, shall fail to render
substantially the services required of him hereunder for a continuous period of
six (6) months or an aggregate period of nine (9) months during any eighteen
(18) consecutive months (excluding vacations) by reason of his physical or
mental disability, as determined by a physician acceptable to the Corporation
and Christian, either party shall have the right to terminate this Agreement
effective upon ten (10) days' notice at any time after the six (6) month or nine
(9) month period, as the case may be, so long as the disability is continuing.

     11.  The Corporation may, by the vote of a majority of disinterested
directors of the Corporation, terminate Christian's employment under this
Agreement at any time "for cause", which term, as used herein, shall mean,
conviction of a felony; willful misconduct; gross neglect of duty; material
breach of fiduciary duty to the Corporation; or material breach of this
Agreement. Christian may be terminated for cause only after not less than ten
(10) days' notice to Christian and an opportunity for Christian to be heard and
to address the charges levied.

     12.  Christian's employment under this Agreement shall automatically
terminate upon his death or upon the consummation of a sale or transfer of
control of all or substantially all of the assets or stock of the Corporation or
its subsidiaries or the consummation of a merger or consolidation involving the
Corporation in which the Corporation is not the surviving corporation.
Notwithstanding the foregoing, any of the above described transactions which
does not involve an assignment or transfer of control of licenses or permits
issued by the Federal 



                                      -2-
<PAGE>   3


Communications Commission (excluding for this purpose any so-called pro forma
transfer of control) shall not cause Christian's employment to terminate.

     13.  In recognition of Christian's service to the Corporation for over ten
years, if Christian remains an employee of the Corporation until the earlier to
occur of (a) March 31, 2002, or (b) a termination of employment under Section 10
or 12, the Corporation will thereupon pay Christian or his estate, as
applicable, an amount in cash equal to (i) the unpaid balance of the Note
(including unpaid interest thereon) as of the date hereof increased at a rate
per annum equal to the interest rate under the Note, from the date hereof
through the date of payment, which amounts may, at the election of the
Corporation, be offset against any amounts owed to the Corporation by Christian
under the Note, less (ii) in the event such termination arises by reason of
Christian's death, the undisputed amount of any life insurance proceeds payable
to Christian under the Note Policy. In addition, the Corporation shall pay
Christian or his estate such amount as is necessary to enable Christian or his
estate to pay all federal and state income tax liabilities (including, without
limitation, liabilities under Internal Revenue Code Sections 280G and 4999)
arising by reason of the foregoing payments and by reason of payments received
pursuant to this sentence, it being the intent of the parties that Christian or
his estate be made whole with respect to the economic effect of all federal and
state income taxes arising under this paragraph 13.

     14.  Upon termination of Christian's employment under paragraph 12 (other
than by reason of death), the Corporation will thereupon pay Christian an amount
in cash equal to five times the average of Christian's total annual compensation
(including bonuses but excluding stock options and amounts payable under
paragraph 13 above) for each of the three immediately preceding (and not
overlapping) periods of twelve consecutive months. In addition, the Corporation
shall pay Christian such amount as is necessary to enable Christian to pay all
tax liabilities under Internal Revenue Code Sections 280G and 4999 and all
federal and state tax liabilities arising by reason of payments received
pursuant to this sentence, it being the intent of the parties that Christian be
made whole with respect to the economic effect of Internal Revenue Code Sections
280G and 4999 in connection with his employment.

     15.  Christian agrees that he will not, during the term of this Agreement,
or thereafter, divulge or disclose to unauthorized parties any confidential
matters or facts relating to the operation of the Corporation or its
subsidiaries which may become known to him by reason of his performance of
duties under this Agreement.

     16.  All material and ideas pertaining to the business of the Corporation
or any of its subsidiaries that are acquired, obtained, created or developed
during the term of this Agreement shall belong solely to the Corporation.

     17.  At any time during the Term of this Agreement should Christian
voluntarily terminate his employment with the Corporation, or in the event this
Agreement is terminated "for cause" by the Corporation pursuant to the
provisions of Section 10 hereof, Christian agrees that for a period of three (3)
years thereafter he shall not, without written permission from the Corporation,
directly or indirectly own, manage, operate, joint, control, be employed by or
participate in the ownership, management, operation, control of or be connected
in any way with, any radio station 


                                      -3-

<PAGE>   4


the primary transmitter of which is located within 65 miles of the community of
license of a radio station (i) then operated by the Corporation or any
subsidiary thereof or (ii) then subject to a sale or purchase contract to which
the Corporation or any subsidiary or parent thereof is a party.

     18.  Any notice hereunder shall be effective if given or tendered by
registered or certified mail, return receipt requested:

     if to Saga Communications, Inc., addressed

         73 Kercheval Avenue
         Grosse Pointe Farms, MI  48236

     if to Christian, addressed

         21 Newberry Place
         Grosse Pointe Farms, MI  48236

or at such other address as may be set forth in a notice hereunder.

     19.  This Agreement may not be modified or terminated orally and shall not
be assigned by either party without the prior written consent of the other. Any
attempted assignment without such consent shall be void. This Agreement contains
the entire understanding of the parties with respect to its subject matter, and
on entering into it neither party has relied upon any representation, warranty
or covenant not expressly set forth herein.

     20.  This Agreement shall be governed by and construed in accordance with
the laws of the State of Michigan.

     IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement as
of the day and year first set forth.




                                          SAGA COMMUNICATIONS, INC.


                                          By /s/ Edward K. Christian
                                             ---------------------------------

                                          /s/ Edward K. Christian
                                          ------------------------------------ 
                                          Edward K. Christian





                                      -4-

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