FRANKLIN COVEY CO
DEF 14A, 1997-11-25
BLANKBOOKS, LOOSELEAF BINDERS & BOOKBINDG & RELATD WORK
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                  NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                               January 9, 1998

                               Franklin Covey

        You are cordially  invited to attend the Annual Meeting of  Shareholders
of Franklin Covey Co. (the "Company"),  which will be held on Friday, January 9,
1997 at 10:00  a.m.,  at the  Hyrum  W.  Smith  Auditorium,  2200  West  Parkway
Boulevard,  Salt Lake City,  Utah  84119-2331  (the "Annual  Meeting"),  for the
following purposes:

        (I)  To elect a director of the Company,  to serve a term of three years
             expiring at the annual meeting of shareholders of the Company to be
             held following the end of fiscal year 2000 and until his respective
             successor shall be duly elected and shall qualify;


        (II) To consider and vote upon a proposal to ratify the  appointment  of
             Arthur  Anderson LLP as independent  auditor of the Company for the
             fiscal year ending August 31, 1998; and


        (III)To transact  such other  business as may  properly  come before the
             Annual Meeting or at any adjournment or postponement thereof.


         The Board of  Directors  has fixed the close of business on December 1,
1997,  as the record  date for the  determination  of  shareholders  entitled to
receive  notice of and to vote at the Annual  Meeting and at any  adjournment or
postponement thereof.

         All shareholders are urged to attend the meeting.

                                        By Order of the Board of Directors


                                        Hyrum W. Smith
                                        Chairman of the Board

December 8, 1997

                                 IMPORTANT

        Whether or not you expect to attend  the  Annual  Meeting in person,  to
assure that your shares will be  represented,  please  complete,  date, sign and
return the enclosed proxy without delay in the enclosed envelope, which requires
no  additional  postage if mailed in the United  States.  Your proxy will not be
used it you are  present at the Annual  Meeting  and desire to vote your  shares
personally.



<PAGE>



                             FRANKLIN COVEY CO.
                          2200 West Parkway Boulevard
                        Salt Lake City, Utah 84119-2331

                            ---------------------

                               PROXY STATEMENT
                            ---------------------


                         Annual Meeting of Shareholders
                                January 9, 1998



                             SOLICITATION OF PROXIES

         This Proxy Statement is being furnished to the shareholders of Franklin
Covey  Co.,  a  Utah  corporation  (the  "Company"),   in  connection  with  the
solicitation by the Board of Directors of the Company of proxies from holders of
outstanding shares of the Company's Common Stock, $0.05 par value per share (the
"Common Stock"), for use at the Annual Meeting of Shareholders of the Company to
be held on Friday,  January  9, 1998,  and at any  adjournment  or  postponement
thereof  (the  "Annual  Meeting").  This Proxy  Statement,  the Notice of Annual
Meeting  of  Shareholders  and the  accompanying  form of proxy are first  being
mailed to shareholders of the Company on or about December 8, 1997.

         The  Company  will  bear  all  costs  and  expenses   relating  to  the
solicitation of proxies, including the costs of preparing,  printing and mailing
to shareholders this Proxy Statement and accompanying  materials. In addition to
the  solicitation  of proxies by use of the mails,  the directors,  officers and
employees of the Company,  without receiving additional  compensation  therefor,
may solicit proxies personally or by telephone or telegram. Arrangements will be
made with brokerage firms and other custodians, nominees and fiduciaries for the
forwarding of solicitation  materials to the beneficial  owners of the shares of
Common Stock held by such persons, and the Company will reimburse such brokerage
firms,  custodians,   nominees  and  fiduciaries  for  reasonable  out-of-pocket
expenses incurred by them in connection therewith.


                                   VOTING

         The Board of  Directors  has fixed the close of business on December 1,
1997, as the record date for determination of shareholders entitled to notice of
and to vote at the Annual  Meeting (the "Record  Date").  As of the Record Date,
there were issued and outstanding 24,780,928 shares of Common Stock. The holders
of record of the shares of Common Stock on the Record Date  entitled to be voted
at the Annual  Meeting  are  entitled  to cast one vote per share on each matter
submitted to a vote at the Annual Meeting.

Proxies

         Shares of Common  Stock  which are  entitled  to be voted at the Annual
Meeting and which are represented by properly  executed proxies will be voted in
accordance with the instructions  indicated on such proxies.  If no instructions
are  indicated,  such  shares  will be voted FOR the  election  of the  director
nominee,  FOR the  ratification of the appointment of Arthur Andersen LLP as the
independent  auditor of the Company for the fiscal year ending  August 31, 1998,
and, in the  discretion of the proxy  holder,  as to any other matters which may
properly  come before the Annual  Meeting.  A  shareholder  who has executed and
returned a proxy may revoke it at any time prior to its  exercise  at the Annual
Meeting by executing  and returning a proxy bearing a later date, by filing with
the Secretary of the Company,  at the address set forth above,  a written notice
of revocation  bearing a later date than the proxy being  revoked,  or by voting
the Common Stock covered thereby in person at the Annual Meeting.

Vote Required

         A majority of the votes  entitled  to be cast at the Annual  Meeting is
required for a quorum at the Annual Meeting.  Abstentions  and broker  non-votes
are counted for purposes of determining  the presence or absence of a quorum for
the  transaction  of  business.  In the  election of the  director,  the nominee
receiving the highest number of votes will be elected. Accordingly,  abstentions
and broker  non-votes  will not affect the outcome of the election.  Approval of
other matters,  including the ratification of the appointment of Arthur Andersen
as  independent  auditor for the  Company,  which may  properly  come before the
meeting  generally  requires  that  the  number  of  votes  cast in favor of the
proposal  exceed the number of votes cast in opposition.  Abstentions and broker
non-votes  will not affect the outcome of any such matter.  Holders of shares of
Common  Stock are  entitled to one vote at the Annual  Meeting for each share of
Common Stock held of record at the Record Date.


                             ELECTION OF DIRECTORS

         At the Annual Meeting,  one director of the Company is to be elected to
serve a three-year  term expiring at the annual  meeting of  shareholders  to be
held following the end of fiscal year 2000 and until his successor shall be duly
elected and qualified.  If the nominee should be unavailable to serve,  which is
not now  anticipated,  the  proxies  solicited  hereby will be voted for another
person as shall be designated  by the present  Board of  Directors.  The nominee
receiving the highest number of votes at the Annual Meeting will be elected.

     In  addition  to the  director  to be elected at the  Annual  Meeting,  the
directors named below will continue to serve their respective terms of office as
indicated.  Jon H. Rowberry,  Stephen M. R. Covey,  Robert H. Daines,  Thomas H.
Lenagh and E. J. "Jake" Garn are  currently  serving  terms which  expire at the
annual  meeting of the Company's  shareholders  to be held  following the end of
fiscal year 1998. Hyrum W. Smith,  Stephen R. Covey, Robert F. Bennett,  Beverly
B. Campbell and Dennis G. Heiner are currently serving terms which expire at the
annual  meeting of the Company's  shareholders  to be held  following the end of
fiscal  year 1999.  Joel C.  Peterson,  E. Kay Stepp and Robert A.  Whitman  are
currently  serving  terms which  expire at the annual  meeting of the  Company's
shareholders to be held following the end of fiscal year 2000.  Brief statements
setting forth certain biographical  information  concerning the nominee and each
continuing director appear below.

Nominee for Election as Director

         Certain information with respect to the nominee is set forth below.

     Steven C. Wheelwright, 54, is the first Class of 1949 Professor of Business
Administration  at Harvard Business  School.  He also currently serves as Senior
Associate  Dean and MBA  Program  Chair.  Dr.  Wheelwright  has also  taught  at
Stanford University's Graduate School of Business.  Dr. Wheelwright has authored
several  texts  presenting  concepts and tools  proven  effective in product and
process development for future success of  manufacturing-based  businesses.  Dr.
Wheelwright  is  currently  a director  of Quantum  Corporation,  Heartport,  TJ
International and O.C. Tanner Company.

Directors Whose Terms of Office Continue

          Certain information with respect to continuing  directors is set forth
below.

         Jon H.  Rowberry,  50,  was  employed  by the  Company  as Senior  Vice
President,  Treasurer  and  Chief  Financial  Officer  in  September  1995,  was
appointed as Executive Vice President in March 1996, Chief Operating  Officer in
September  1996 and as President  in February  1997.  From 1985 to 1995,  he was
employed  in  several  executive  positions  with  Adia  S.A.  (now  Adecco),  a
Switzerland domiciled international provider of personnel services and with Adia
Services,  Inc., its U.S.  subsidiary.  He served as Chief Financial  Officer of
Adia Services,  Inc., from 1985 to 1992 and as Chief  Financial  Officer of Adia
S.A.  from 1992 to 1994.  From 1994 to 1995,  he was Senior  Vice  President  of
Specialty  Brands and  International  Technology for Adia S.A. Mr. Rowberry also
currently  serves as  director  for Hall  Kinion.  Mr.  Rowberry is a Certified
Public Accountant.  Mr. Rowberry's term as a director expires in 1998.

         Stephen M. R.  Covey,  35, has been  Executive  Vice  President  of the
Company since May 1997  responsible for Marketing and  Innovation.  From 1994 to
1997,  Mr.  Covey  served as  President  and Chief  Executive  Officer  of Covey
Leadership Center ("Covey").  Mr. Covey joined Covey in 1989, serving in various
capacities  prior to his appointment as President and Chief  Executive  Officer,
including Vice President of Client Services  Group,  Vice President of Corporate
Development,  and  Managing  Consultant.  Mr.  Covey  earned an MBA from Harvard
Business School and has  professional  work experience in different  industries,
including real estate development with Trammell Crow Company in Dallas, Texas.
Mr. Covey's term as a director expires in 1998.

     Robert H. Daines,  62, has been a director of the Company since April 1990.
Dr.  Daines has been  employed as a Professor of Business  Management at Brigham
Young University,  Provo, Utah, since 1959. Dr. Daines is also currently engaged
as a  consultant  with  the  Center  for  Executive  Development  in  Cambridge,
Massachusetts.  He is also a director of AT&T Universal  Financial  Corporation.
Dr. Daines' term as a director expires in 1998.

         E. J.  "Jake"  Garn,  65, was  elected  to serve as a  director  of the
Company in January 1993. Mr. Garn has been Vice Chairman of Huntsman Corporation
since  January 1993.  From December 1974 to January 1993,  Mr. Garn was a United
States Senator from the State of Utah.  During his term in the Senate,  Mr. Garn
served six years as Chairman of the Senate  Banking,  Housing and Urban  Affairs
Committee and served on the  Appropriations,  Energy and Natural Resources,  and
Senate Rules Committees. Prior to his election to the Senate, Mr. Garn served as
Mayor of Salt Lake City, Utah, from January 1972 to December 1974. Mr. Garn also
currently  serves as a  director  of Dean  Witter  Intercapital  and John  Alden
Financial  Corporation,  is a member of the Board of Trustees  of  Intermountain
Health Care and serves as a director of NuSkin Asia Pacific Corporation. Mr.
Garn's term as a director expires in 1998.

     Thomas H.  Lenagh,  73, has been a director of the Company  since  December
1986.  Since 1978, Mr. Lenagh has served as a Financial  Advisor to SCI Systems,
an electronic contract manufacturer located in Huntsville, Alabama. From 1983 to
1985,  Mr.  Lenagh  was  Chairman  of the Board and Chief  Executive  Officer of
Systems  Planning/Greiner  Engineering,  a design engineering firm. From 1965 to
1983,  Mr.  Lenagh was  Treasurer  of the Ford  Foundation.  Mr.  Lenagh is also
currently a director of SCI Systems;  CML Inc.,  Gintel  Funds,  Adams  Express,
Clemente Global Fund, U.S. Life Co., Irvine  Sensors,  ICN  Pharmaceuticals  and
V-Band Corporation. Mr. Lenagh's term as a director expires in 1998.

     Hyrum W. Smith,  54, a co-founder of the Company,  has served as a director
of the Company  since  December  1983 and has served as Chairman of the Board of
Directors since December 1986. Mr. Smith has been the Chief Executive Officer of
the  Company  since  February  1997,  a position he also held from April 1991 to
September  1996. He was Senior Vice  President of the Company from December 1984
to April  1991.  Mr.  Smith is author of The Ten  Natural  Laws of Time and Life
Management.  He is also a director of SkyWest, Inc., Children's Miracle Network,
and on the Advisory Board for the University of Utah School of Business. Mr.
Smith's term as a director expires in 1999.

         Stephen R. Covey,  64, has been Co-Chairman of the Board of the Company
since May 1997.  Dr.  Covey  founded  Covey  and  served as its Chief  Executive
Officer and Chairman of the Board from 1980 to 1997.  Dr. Covey received his MBA
degree  from  Harvard  Business  School and his  doctorate  from  Brigham  Young
University,  where he was a professor  of  organizational  behavior and business
management  from 1957 to 1983,  except for periods in which he was on leave from
teaching,  and served as Assistant to the  President  and Director of University
Relations.  Dr. Covey is the author of several acclaimed books,  including The 7
Habits of Highly Effective  People and  Principle-Centered  Leadership,  and the
co-author of First Things First.  His newest book, 7 Habits of Highly  Effective
Families was released in October of 1997. Dr. Covey's term as a director expires
in 1999.

     Robert F.  Bennett,  63, has been a director of the Company  since  October
1984,  and served as Chairman of the Board from December 1984 to December  1986.
In November 1992, Mr. Bennett was elected a United States Senator from the State
of Utah. Mr. Bennett was the Chief Executive Officer of R.F. Bennett Associates,
a  consulting  firm which  provided  general  business  consulting  services  to
established  businesses and entrepreneurial  ventures from July 1991 to November
1992.  From  November 1990 to April 1991,  Mr.  Bennett was Vice Chairman of the
Company.  Mr.  Bennett was President of the Company from October 1984 to January
1991 and served as Chief Executive  Officer of the Company from December 1986 to
April 1991. Mr. Bennett's term as a director expires in 1999.

     Beverly B.  Campbell,  66, has been a director  of the  Company  since July
1993.  Ms.  Campbell  is  currently  the Chief  Executive  Officer  of  Campbell
Affiliates International and served as Director of International Affairs for The
Church of Jesus Christ of  Latter-day  Saints,  from November 1984 to July 1997.
She is also a  member  of the  Board of  Directors  of the  National  Conference
(formerly the National  Conference of Christians and Jews). Ms.  Campbell's term
as a director expires in 1999.

         Dennis G.  Heiner,  54, was  appointed  as a director of the Company in
January  1997.  He has been  employed by Black & Decker  Corporation  since 1985
where he is currently an Executive  Vice President and President of the Security
Hardware  Group,  a world leader in residential  door hardware.  Mr. Heiner also
currently serves as a director of Raytech Corporation and of AERA Energy, LLC.
Mr. Heiner's term as a director expires in 1999.

     Joel C.  Peterson,  50, has been a director of the Company  since May 1997.
Mr.  Peterson  served  as a  director  of  Covey  from  1993 to 1997 and as Vice
Chairman  of the Board of  Directors  from 1994 to 1997.  Mr.  Peterson  is also
Chairman of Peterson  Ventures,  Inc.,  an  investment  company  with offices in
Dallas,   Texas,  and  Salt  Lake  City,  Utah,  which  manages  investments  in
information,  manufacturing,  real  estate,  media and service  businesses.  Mr.
Peterson  also  serves  on the  boards of  directors  of  Performance  Printing,
Peninsula Advisors, Mr. Rescue,  Dermody Properties and Essex Capital,  Southern
Micrographics,  and EAGL Golf. Mr. Peterson earned his MBA from Harvard Business
School. Mr. Peterson's term as a director expires in 2000.

     Robert A.  Whitman,  44, has been a director of the Company since May 1997.
Mr.  Whitman  served as a director of Covey from 1994 to 1997.  Since 1992,  Mr.
Whitman has been the President and Co-Chief  Executive  Officer of the Hampstead
Group L.L.C.,  a private  Dallas-based  investment  company which focuses on the
acquisition of controlling  interests in companies with annual  revenues of $100
to $500 million. In addition,  Mr. Whitman serves as a director of Wyndham Hotel
Corporation,   and  as  Chairman  and  Chief  Executive   Officer  of  Mountasia
Entertainment International. Mr. Whitman received his Bachelor of Arts degree in
Finance from the  University of Utah and his MBA from Harvard  Business  School.
Mr. Whitman's term as a director expires in 2000.

         E. Kay Stepp,  52, has been a director of the  Company  since May 1997.
Ms.  Stepp  served as a  director  of Covey  from 1992 to 1997.  Ms.  Stepp is a
principal and owner of Executive  Solutions,  a  Portland-based  consulting firm
specializing  in  assisting  senior  executives  and  boards  of  directors.  In
addition, Ms. Stepp is Chairman of Gardenburger, Inc., a publicly-traded company
that markets and manufactures  low-fat meatless frozen food products.  Ms. Stepp
is also currently a director of Standard Insurance Company, Working Assets, Inc.
and is a  founding  director  of the Bank of the  Northwest.  She  received  her
Bachelor  of Arts  degree  from  Stanford  University  and a  Master  in Arts in
Management  from the  University  of  Portland.  Ms.  Stepp's term as a director
expires in 2000.

Current Directors Whose Terms of Office Expire on January 9, 1998

         Certain information with respect to directors who will conclude service
as of the date of the Annual Meeting is set forth below.

         James M. Beggs,  71, has been a director of the Company  since  October
1987. Mr. Beggs is currently a senior partner of J.M. Beggs International, which
provides general  consulting  services to international  businesses and start-up
companies,  a position he has held since  1988.  He is also a director of Rotary
Power, Inc., a publicly-held  company which  manufactures  rotary power engines.
Mr. Beggs is Chairman  Emeritus of SPACEHAB,  Inc., which provides  services for
experimental projects for space exploration.

         Daniel P.  Howells,  56, has been a director of the Company since April
1992. Since October 1997, Mr. Howells has been the President and Chief Executive
Officer of Nature's  Sunshine  Products,  Inc., an international  direct selling
company that manufactures and markets tableted and encapsulated herbal products,
high  quality  natural  vitamins,   food   supplements,   skin  care  and  other
complementary  products based in Provo,  Utah. From 1991 to October 1997, he was
the President and Chief  Executive  Officer of Resorts USA, Inc.  (formerly Rank
Ahnert,  Inc.),  a recreational  development  and  hospitality  company based in
Pennsylvania.

Committees, Meetings and Reports

     The Board of  Directors  has  standing  Executive,  Audit,  Nominating  and
Compensation  Committees.  The Executive Committee presently consists of Messrs.
Joel Peterson,  Chairperson,  Stephen M. R. Covey, Jon Rowberry and Hyrum Smith.
The members of the Audit Committee are Messrs.  Jake Garn,  Chairperson,  Robert
Daines and Robert Whitman. The Nominating Committee consists of Messrs.  Stephen
R. Covey and Hyrum Smith. The Compensation  Committee consists of Ms. Kay Stepp,
Chairperson, and Messrs. Dennis Heiner and Daniel Howells.

         The  Executive  Committee  met once  during the 1997 fiscal  year.  Its
functions are to oversee: the day-to-day  operations of the Company,  employment
rights and compensation of designated key employees and to make  recommendations
with respect thereto to the  Compensation  Committee and the Board of Directors;
and to establish the agenda for the Board of Directors meetings.

         The Audit  Committee  met five times during the 1997 fiscal  year.  Its
functions  are:  (i) to review and approve the  selection  of, and all  services
performed by, the Company's independent  auditors;  (ii) to review the Company's
internal  controls  and audit  functions;  and (iii) to review and report to the
Board of Directors  with  respect to the scope of internal  and  external  audit
procedures, accounting practices and internal accounting, and financial and risk
controls of the Company.

         The  Nominating  Committee  met once during the 1997 fiscal  year.  The
Nominating  Committee  has  exclusive  authority  to  nominate  individuals  for
election to the following offices:  President,  Chief Executive  Officer,  Chief
Financial  Officer and  individuals to be nominated by the Board of Directors to
serve on the Board of Directors or committees of the Board.

         The Compensation  Committee met nine times during the 1997 fiscal year.
Its  functions  are:  (i) to review,  and make  recommendations  to the Board of
Directors  regarding  the  salaries,  bonuses  and  other  compensation  of  the
Company's Chairman of the Board and executive  officers;  and (ii) to review and
administer any stock option,  stock purchase plan, stock award plan and employee
benefit  plan or  arrangement  established  by the  Board of  Directors  for the
benefit of the executive officers and employees of the Company.

         During the 1997 fiscal year,  there were six meetings held by the Board
of Directors of the Company.  All directors  attended more than 75% of the board
meetings. No director attended fewer than 75% of the total number of meetings of
the committees on which he or she served.


Compensation Committee Interlocks and Insider Participation

         Robert F. Bennett, who served as a member of the Compensation Committee
during the 1997 fiscal  year,  served as  President  of the Company from October
1984 to January 1991 and served as Chief Executive Officer from December 1986 to
April 1991.

Director Compensation

         Except for Messrs.  Robert Bennett and Stephen R. Covey,  directors who
are not  employees of the Company are paid a retainer of $2,000 for each quarter
year of service as director and $3,000 for each board  meeting  attended and are
reimbursed by the Company for their  out-of-pocket  travel and related  expenses
incurred in attending  all board and  committee  meetings.  Messrs.  Bennett and
Covey receive no remuneration or  reimbursement of expenses for their service as
directors.


                             EXECUTIVE OFFICERS

     In addition to Messrs.  Smith,  Rowberry  and Stephen M. R. Covey,  certain
information is furnished with respect to the following executive officers of the
Company:

         Val John Christensen, 44, has been Secretary and General Counsel of the
Company since January 1990 and an Executive Vice President since March 1996. Mr.
Christensen  served as a director  of the  Company  from July 1991 to June 1997.
From  January  1990 to March  1996,  Mr.  Christensen  served  as a Senior  Vice
President of the Company.  From March 1987 to November 1989, Mr. Christensen was
engaged in the private practice of law with the law firm of LeBoeuf, Lamb, Lieby
& MacRae, specializing in general business and business litigation matters. From
1983 until he joined the Company,  Mr.  Christensen  acted as outside counsel to
the Company.

         Kevin R. Cope, 35, has been Executive Vice President - Strategic
Businesses of the Company since October 1997. Mr. Cope joined Covey in 1989
serving various roles in the Company,  including Senior Vice President of
Professional Services, Vice President of Client  Services,  and Managing
Consultant.  Prior to joining Covey, Mr. Cope was employed by California Federal
Bank.

         Robert J. Guindon, 54, has been Executive Vice President  International
of the Company since May 1997. Mr. Guindon served as Chief Operating  Officer of
Covey from March 1997 to May 1997 and served as Executive  Vice  President  from
1994 until March 1997.  Since joining Covey in May 1992,  Mr. Guindon has served
in several  capacities,  including  Senior Vice  President of  Distribution  and
Managing Director of Covey's Client Services  Division.  Prior to joining Covey,
Mr. Guindon was employed for 14 years in various executive  marketing  positions
by  Wang  Laboratories,  Inc.,  a word  processing  equipment  manufacturer  and
distributor.

         Don J. Johnson, 49, has been Executive Vice President - Manufacturing /
Distribution of the Company since May 1996  responsible  for the  manufacturing,
printing, packaging and distribution of the Company's paper and binder products.
From 1986 to 1996, Mr. Johnson was employed by Valleylab,  a division of Pfizer,
Inc., a medical manufacturing and distributing company in Boulder,  Colorado, as
Director of both Domestic and International Manufacturing and Distribution.  Mr.
Johnson has 26 years of manufacturing and distribution  management experience in
both the U.S. and international markets.

         Von D. Orgill,  48, has been  Executive  Vice  President - Professional
Services Group of the Company since October 1997  responsible  for all corporate
and government sales, consulting and training in the United States. In 1992, Mr.
Orgill  joined  Covey  as a  Senior  Consultant.  He  also  served  as  Managing
Consultant of the Eastern  Region,  Senior Vice President of the Client Services
Group and Vice President of the Organizational  Consulting and Assessment Group.
Prior to joining the Company,  Mr. Orgill was employed by IBM, Arthur Anderson &
Co. in Los Angeles, and his own consulting firm.

         John L.  Theler,  50,  has been  Executive  Vice  President  and  Chief
Financial  Officer of the Company  since January 1997  responsible  for Finance,
Information  Systems  and People  Services.  From 1992 to 1996,  Mr.  Theler was
employed by Rubbermaid,  a multinational  company that markets and  manufactures
plastic and rubber consumer products, initially as Vice President of Finance and
Controller  of the  Home  Products  Division  and  later as Vice  President  and
Corporate  Controller.  From 1971 to 1992,  Mr.  Theler was  employed by General
Electric in progressive financial assignments, including Chief Financial Officer
for CAMCO, a  publicly-traded  major appliance  manufacturing  and  distribution
operation of General Electric located in Canada.

         D. Gordon  Wilson,  44, has been an Executive Vice President - Consumer
Sales Group of the Company  since  March 1996  responsible  for retail  store
operation,  catalog sales operations and direct product sales. Mr. Wilson served
as a Senior Vice  President  of the Company  responsible  for the Retail  Stores
Division and the  Marketing  Division  since  January 1995 and  September  1995,
respectively. Mr. Wilson held various buying and merchandising positions at Fred
Meyer,  Inc. from 1983 to 1989.  From 1989 to 1994, he was Group Vice  President
and General  Merchandise  Manager of the Home  Division and Apparel  Division of
Fred Meyer, Inc.




<PAGE>



                               EXECUTIVE COMPENSATION

         The  compensation  of Hyrum W. Smith,  the  Company's  Chief  Executive
Officer,  and the four other most  highly  paid  executive  officers  during the
fiscal  year ended  August  31,  1997 is shown on the  following  pages in three
tables and discussed in a report from the Compensation Committee of the Board of
Directors.

Summary Compensation Table
<TABLE>
<CAPTION>

                                                                                  Long Term
                                                                                 Compensation
                                                                           -----------------------
                              Annual Compensation                                   Awards
                     -----------------------------------                   -----------------------
                                                                           Restricted
                       Fiscal                                Other Annual    Stock      Options/        All Other
 Name and Position      Year       Salary        Bonus     Compensation(1) Awards($)(2) SARs(#)(3)    Compensation(1)
- -------------------   --------    ---------    ---------   --------------   --------     --------     --------------
<CAPTION>
<S>                      <C>       <C>          <C>              <C>       <C>           <C>              <C>
Hyrum W. Smith           1997     $263,738                           --    $ 180,000         --           $4,750
  Chairman of the        1996      263,738     $350,000              --      207,000     60,000            3,800
Board and                1995      264,557      300,000              --      204,685         --            6,807
  Chief Executive                               325,000
Officer

Jon H. Rowberry          1997      211,456      350,000              --       90,000     80,000            5,100
  President and          1996      150,000      150,000          49,371       92,000     90,000               --
Chief                    1995       12,500       13,000              --           --         --               --
Operating Officer

Val John                 1997      155,400      135,000              --       72,000     35,000            4,750
Christensen              1996      155,400      125,000              --       57,500     40,000            3,800
  Executive Vice         1995      156,220      135,000              --       51,255         --            6,176
President


D. Gordon Wilson         1997      150,000       90,000              --       36,000     24,000            5,100
  Executive Vice         1996      147,083       85,000              --       23,000     20,000            3,524
President                1995      108,441       45,000              --           --     10,000               --


Don J. Johnson           1997      150,000       90,000              --       18,000     16,000               --
  Executive Vice         1996       42,404       20,000              --           --     10,000               --
President                1995           --           --              --           --         --               --

- ----------------------
</TABLE>

     (1) Includes  perquisites in those  instances where such amounts exceed the
lesser of $50,000 or 10% of salary and bonus.  The amount shown for Mr. Rowberry
includes $40,000 for reimbursement of moving expenses.

     (2) Restricted  stockawards vest in full four years from the date of grant.
No vesting occurs prior to four years from grant.  Holders of restricted  shares
are entitled to receipt of any dividends  paid.  The number of shares granted to
each of the persons  named in the  foregoing  table and the value of  restricted
shareholdings at the end of the fiscal year is as follows:


<TABLE>
<CAPTION>

                                                                       Number          Value at
                                       Name                           of Shares       August 31,
                                                                                         1997
                        --------------------------------------      --------------   --------------
<S>             <C>                                                   <C>               <C>

                 Hyrum W. Smith..................................      25,110           $624,611

                 Jon H. Rowberry.................................       9,000            223,875

                 Val John Christensen............................       8,030            199,746

                 D. Gordon Wilson................................       3,000             74,625

                 Don J. Johnson..................................       1,000             24,875
</TABLE>

(3)  Amounts  shown  reflect  options  granted to the named  executive  officers
pursuant to the Franklin Covey 1992 Stock Incentive Plan (the "Incentive Plan").
As of August 31,  1997,  the  Company  had not  granted  any stock  appreciation
rights.

(4) Amounts shown reflect  contributions  made by the Company for the benefit of
the named  executive  officers  under the Franklin  Covey 401(k) Profit  Sharing
Plan.

Option/SAR Grants in Last Fiscal Year

     The following table sets forth  individual  grants of stock options made by
the Company during the fiscal year ended August 31, 1997 to the five individuals
named in the preceding  Summary  Compensation  Table. As of August 31, 1997, the
Company had not granted any stock appreciation  rights to the executive officers
named below.
 <TABLE>
<CAPTION>
                                        Percent of                           Potential Realizable Value
                                          Total                              at Assumed Annual Rates of
                                         Options                               Stock Price Appreciation
                                       Granted to                            for Option Term (in dollars)
                                        Employees   Exercise                -----------------------------
                             Options    in Fiscal    or Base  Expiration
        Name                 Granted       Year      Price       Date             5%             10%
- -------------------------  ----------   ----------  --------  ---------     ------------   -------------
<S>                            <C>         <C>         <C>        <C>             <C>            <C>

Hyrum W. Smith............      --          --          --         --             --              --

Jon H. Rowberry...........    80,000        7.1%     $18.00     9/9/2006       $905,608       $2,294,989

Val John Christensen......    35,000        3.1       18.00     9/9/2006        396,204        1,004,058

D. Gordon Wilson..........    24,000        2.1       18.00     9/9/2006        271,682          688,497

Don J. Johnson............    16,000        1.4       18.00     9/9/2006        181,122          458,998

</TABLE>

     Aggregated  Option/SAR  Exercises  in Last  Fiscal  Year  and  Fiscal  Year
Option/SAR Values

     The  following  table  sets  forth the  number  of  shares of Common  Stock
acquired  during the fiscal year ended  August 31,  1997,  upon the  exercise of
stock options, the value realized upon such exercise,  the number of unexercised
stock options held on August 31, 1997,  and the aggregate  value of such options
held by the five individuals named in the Summary Compensation Table. This table
reflects  options  to  acquire  shares  of  Common  Stock  granted  to the named
individuals  by the  Company and by certain  affiliates  of the  Company.  As of
August 31, 1997,  the Company had not granted any stock  appreciation  rights to
any of the executive officers named below.

<TABLE>
<CAPTION>
                                                              Number of            Value of Unexercised
                                                         Unexercised Options       In-the-Money Options
                                                         at August 31, 1997        at August 31, 1997(2)
                              Number
                                of
                              Shares       Value
                             Acquired     Realized    ------------------------- -----------------------------
                                on           on
         Name                Exercise    Exercise(1)  Exercisable  Unexercisable Exercisable   Unexercisable
- -------------------------   ----------   -----------  -----------  ------------- -----------   --------------
<S>                           <C>         <C>           <C>           <C>        <C>           <C>

Hyrum W. Smith.............    70,000     $ 346,500     75,000        45,000     $  95,625      $286,875

Jon H. Rowberry............        --            --     55,000       115,000       235,625       638,125

Val John Christensen.......        --            --    178,750        66,250     1,707,156       371,719

D. Gordon Wilson...........     5,000        17,500     11,000        38,000        41,250       219,375

Don J. Johnson.............        --            --      6,500        19,500        34,688       104,063
- ----------------------
</TABLE>


(1)  Reflects the difference between the exercise price of the options exercised
     and the market value of the Common Stock on the date of such  exercise,  as
     reported by the New York Stock Exchange.
(2)  Reflects  the  difference  between the  exercise  price of the  unexercised
     options and the market value of the Common  Stock on August 31,  1997.  The
     last sale price of the Common Stock on August 31, 1997,  as reported by the
     New York Stock Exchange, was $24.875 per share.


Compensation Committee Report

          This report was prepared by the Compensation Committee of the Board of
Directors (the "Committee"),  which is composed of independent directors who are
not   employees  of  the  Company  or  its   subsidiaries.   The  Committee  has
responsibility for all compensation matters for the Company's Chairman and Chief
Executive  Officer and the Company's  President and Chief Operating Officer (the
"Key Executives"). It also has the responsibility of administering the Incentive
Plan. The amount of cash compensation for executive  officers other than the Key
Executives is recommended by the Key Executives.  The Committee  determines the
amount and  compensation of non-cash  compensation  under the Incentive Plan for
all executive officers, including the Key Executives. The current members of the
Committee  are Kay Stepp,  who serves as  Chairperson,  Dennis Heiner and Daniel
Howells. The Committee met nine times during fiscal 1997.

          Executive Compensation Philosophy.  The executive compensation program
has enabled the Company to attract,  motivate and retain  senior  management  by
providing a competitive  total  compensation  opportunity  based on performance.
Competitive base salaries that reflect each individual's level of responsibility
and annual  variable  performance-based  cash  incentive  awards  are  important
elements of the Company's cash compensation  philosophy.  The Committee believes
the  executive  compensation  program  strikes an  appropriate  balance  between
short-and long-term performance objectives.

          In 1997,  a new  executive  compensation  strategy and  structure  was
created with  assistance  from the Board's  consultants,  Schuster-Zingheim  and
Associates.

          The overall executive  compensation  objective is pay for performance.
The strategy is based on the following  principles:  (1) Compensation is aligned
with achieving the Company's  strategic business plan and is directly related to
performance  and value  added;  (2)  Compensation  promotes  shared  destiny and
teamwork;  (3) Compensation attracts and retains qualified  executives;  (4) The
greater  the  amount of direct  influence  on  organizational  performance,  the
greater the portion of pay at risk; (5) Stock option issuance  aligns  executive
and shareholder interests in building company value and will be used as a reward
to executives for increasing company value.

          Key Executive Compensation.  Since 1992 Key Executive Compensation has
consisted of annual  salaries and  additional  compensation  in the form of cash
bonuses,  stock  options and  restricted  stock  awards as the  Committee in its
discretion  awards  to the  Key  Executives.  The  annual  salaries  of the  Key
Executives are set at amounts that are deemed  competitive  for executives  with
comparable  ability and experience,  taking into account existing  salaries with
respect to  executives  in companies  comparable  in size and  complexity to the
Company.  Fiscal  year-end  cash  performance  bonuses  were  awarded to the Key
Executives in 1997 reflecting the Committee's conclusion that the Key Executives
played an integral  role in the  Company's  achievement  of  improved  sales and
earnings in 1997.

     Chairman  and  Chief   Executive   Officer's   Compensation.   Mr.  Smith's
compensation for 1997 was determined pursuant to the principles described above.
The Committee  concluded  that Mr.  Smith's  annual  performance  bonus for 1997
fairly and  adequately  compensates  Mr. Smith for his vision and  leadership in
developing and pursuing new markets for Franklin Covey products and services.

          Incentive Stock Option Program.  The Company  believes it is essential
for all executive officers to receive Incentive Stock Options ("ISOs") under the
Incentive  Plan,  thereby  aligning the long-term  interests of executives  with
those of stockholders.  The Company adopted the Incentive Plan in 1992, charging
the Committee with responsibility for its  administration.  During the 1998 year
relatively few incentive stock options will be granted to the Key Executives and
other  executive  officers  as new  criteria  for awards  have been  created for
periods  subsequent  to fiscal  year  1997.  These  ISOs  generally  vest over a
four-year  period  and  expire  ten (10)  years  from the date of  grant.  If an
executive officer's employment terminates prior to applicable vesting dates, the
officer  generally  forfeits  all ISOs that have not yet vested.  The  Committee
believes that the grant of these ISOs to executive  officers is highly desirable
because it  motivates  these  officers to  continue  their  employment  with the
Company and creates strong  incentives to maximize the growth and  profitability
of the Company.

          As of August 31, 1997, executive officers held incentive stock options
to purchase an aggregate of 607,831  shares of Common  Stock  granted  under the
direction of the Committee pursuant to the Incentive Plan since its inception in
1992.

          Other   Compensation   Plans.  The  Company  has  a  number  of  other
broad-based  employee benefit plans in which executive  officers  participate on
the same terms as other employees meeting the eligibility requirements,  subject
to any legal  limitations  on amounts  that may be  contributed  to or  benefits
payable  under  the  plans.  These  include  (i) the  Company's  cafeteria  plan
administered  pursuant to Section 125 of the Internal  Revenue Code of 1986,  as
amended (the  "Code");  (ii) the  Company's  401(k) Plan,  pursuant to which the
Company makes  matching  contributions;  and (iii) the Company's  Employee Stock
Purchase Plan implemented and administered pursuant to Section 423 of the Code.


                                           Respectfully submitted,

                                           E. Kay Stepp
                                           Dennis G. Heiner
                                           Daniel P. Howells

<PAGE>


Performance Graph

         The following graph shows a comparison of cumulative total  shareholder
return,  calculated on a dividend  reinvested  basis, from the effective date of
the Company's  initial  public  offering (June 2, 1992) through August 31, 1997,
for the  Common  Stock,  the S&P 600  SmallCap  Index in which  the  Company  is
included  and the S&P  Miscellaneous  Industry  Index,  the  index to which  the
Company  believes it would be assigned if it were  included in the S&P 500.  The
Company has been advised that the S&P Miscellaneous  Industry Index includes ten
corporations, many of which, like the Company, are of a diversified nature.

<TABLE>
<CAPTION>


  Date         Franklin Covey      S&P 600        S&P Miscellaneous
  ----         --------------      -------        -----------------
<S>                  <C>            <C>                 <C>   
6/2/92              100.00         100.00              100.00
8/31/92             103.23          96.11              103.34
8/31/93             177.42         130.35              128.42
8/31/94             243.55         135.00              133.41
8/31/95             149.19         165.23              146.88
8/31/96             117.74         187.31              167.65
8/31/97             160.48         153.67              224.49


</TABLE>




<PAGE>


                     PRINCIPAL HOLDERS OF VOTING SECURITIES

         The following table sets forth information as of December 1, 1997, with
respect to the beneficial ownership of shares of the Common Stock by each person
known by the  Company to be the  beneficial  owner of more than 5% of the Common
Stock,  by each  director,  by  each  executive  officer  named  in the  Summary
Compensation  Table and by all directors  and officers as a group.  Unless noted
otherwise,  each person named has sole voting and investment  power with respect
to the shares  indicated.  The  percentages  set forth below have been  computed
without taking into account treasury shares held by the Company and are based on
24,780,928 shares of Common Stock outstanding as of December 1, 1997:
<TABLE>
<CAPTION>

                                                                                         Beneficial Ownership
                                                                                        as of December 1, 1997
                                                                                       --------------------------
                                                                                         Number of     Percentage
                                                                                          Shares       of Class
                                                                                       ------------   -----------
<S>                                                                                      <C>              <C>

Yacktman Capital Management............................................................  3,052,675        12.3%
   303 West Madison
   Chicago, Illinois  60606
Stephen R. Covey.......................................................................  2,036,566         8.2
   c/o Franklin Covey Co.
   2200 West Parkway Boulevard
   Salt Lake City, Utah 84119-2331
Dennis R. Webb(1)(2)(4)................................................................  1,491,712         6.0
   c/o Franklin Covey Co.
   2200 West Parkway Boulevard
   Salt Lake City, Utah 84119-2331
Capital Research and Management........................................................  1,350,000         5.5
   333 South Hope Street
   Los Angeles, California  90071
KPM Investment Management..............................................................  1,240,375         5.0
   10250 Regency Circle
   Omaha, Nebraska  68114
Hyrum W. Smith(1)(2)(3)................................................................  1,034,048         4.2
   c/o Franklin Covey Co.
   2200 West Parkway Boulevard
   Salt Lake City, Utah 84119-2331
Robert F. Bennett(5)...................................................................    480,659         1.9
Stephen M. R. Covey....................................................................    318,411         1.3
Val John Christensen(3)................................................................    287,750         1.2
Kevin R. Cope..........................................................................    127,364           *
Robert J. Guindon......................................................................    127,364           *
Jon H. Rowberry(6).....................................................................     65,000           *
Robert H. Daines(3)....................................................................     59,305           *
D. Gordon Wilson(3)....................................................................     19,607           *
James M. Beggs(7) .....................................................................     13,000           *
Thomas H. Lenagh(3)....................................................................     10,000           *
Daniel P. Howells(3) ..................................................................      9,000           *
John L. Theler(3)......................................................................      7,500           *
Don J. Johnson(3)......................................................................      6,500           *
Beverly B. Campbell....................................................................        300           *
Von D. Orgill..........................................................................         --           *
E. J. "Jake" Garn......................................................................         --           *
Dennis G. Heiner.......................................................................         --           *
Joel C. Peterson.......................................................................         --           *
Kay E. Stepp...........................................................................         --           *
Robert A. Whitman......................................................................         --           *
All directors and executive officers
   as a group (23 persons)(1)(3).......................................................  4,602,374        18.3%
- ----------------------
</TABLE>

* Less than 1%.

(1)  The share amounts  indicated as  beneficially  owned are subject to options
     granted to other  directors,  officers and key  employees of the Company by
     the following  persons in the following  amounts:  Hyrum W. Smith,  111,480
     shares, and Dennis R. Webb, 69,000 shares.
(2)  The share amounts indicated for Hyrum W. Smith are owned of record by Hyrum
     W. Smith as trustee  of The Hyrum W.  Smith  Trust with  respect to 624,048
     shares; those indicated for Dennis R. Webb, by Dennis R. Webb as trustee of
     The Lighthouse Foundation with respect to 82,500 shares.  Messrs. Smith and
     Webb are the respective  trustees of those trusts and  foundations,  having
     sole power to vote and dispose of all shares held by the respective  trusts
     and  foundations,  and may be deemed to have  beneficial  ownership of such
     shares.
(3)  The share amounts  indicated  include shares  subject to options  currently
     exercisable held by the following persons in the following  amounts:  Hyrum
     W. Smith,  90,000 shares; Val John Christensen,  197,750 shares;  Thomas H.
     Lenagh,  9,000 shares;  Daniel P. Howells,  9,000 shares; D. Gordon Wilson,
     18,500  shares;  Jon H.  Rowberry,  22,500  shares;  John L. Theler,  7,500
     shares; Don J. Johnson,  6,500; and all executive officers and directors as
     a group, 403,250 shares.
(4)  Dennis R. Webb was a director  and Senior  Vice  President  of the  Company
     until his resignation in 1993.
(5)  The share  amounts  indicated  for Robert F. Bennett  include  3,810 shares
     owned by Mr. Bennett's two daughters sharing the same household.  All other
     shares are owned of record by The Robert F. Bennett Asset Management Trust.
(6)  The share  amounts  indicated  for Robert H. Daines  include  15,000 shares
     owned by Tahoe Investments,  L.L.C., a Utah limited liability  company,  of
     which Mr. Daines is a member.
(7)  The share amounts indicated for James M. Beggs include 2,000 shares held b
     Mr. Beggs' wife.


Section 16(a) Beneficial Ownership Reporting Compliance

     Section  16(a) of the  Securities  Exchange  Act of 1934,  as amended  (the
"Exchange Act"),  requires the Company's directors and executive  officers,  and
persons who own more than 10% of the Common Stock,  to file with the  Securities
Exchange Commission (the "Commission")  initial reports of ownership and reports
of  changes in  ownership  of the Common  Stock and other  securities  which are
derivative of the Common  Stock.  Executive  officers,  directors and holders of
more than 10% of the Common  Stock are  required by  Commission  regulations  to
furnish the  Company  with copies of all such  reports  they file.  Based upon a
review of the copies of such  forms  received  by the  Company  and  information
furnished by the persons named above, the Company believes that all reports were
filed on a timely  basis  except for two reports of option  exercises  on Form 4
affecting  ownership of Hyrum W. Smith,  the Company's Chief Executive  Officer,
which were inadvertantly filed late, and a timely Form 3 for John Graves, a Vice
President of the Company,  which was subsequently amended to report the grant of
stock options inadvertantly omitted from the intial filing.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Pursuant to the Company's  previously announced plans to repurchase its
outstanding  Common  Stock  from  time to time,  on May 13,  1997,  the  Company
purchased  110,000  shares from Arlen B. Crouch,  who was then a director of the
Company,  at a price of $2.4  million,  or $21.488 per share.  The closing  sale
price for the  Company  Common  Stock  reported  by the New York Stock  Exchange
(NYSE) on May 13, 1997,  was $21.50 per share.  On August 11, 1997,  the Company
purchased 750,000 shares of its Common Stock from Hyrum W. Smith, an officer and
director,  for $18 million, or $24 per share. The closing price reported by NYSE
on August 11, 1997, was $25.375 per share.

         On May 30, 1997, Mr. Crouch  surrendered 84,779 shares of the Company's
Common Stock to pay the exercise price of options to purchase  684,029 shares at
$2.78 per share.  The shares  surrendered  were valued at $22.43 per share.  The
closing price for the Company's  Common Stock  reported by NYSE on May 30, 1997,
was $24.00 per share.

         In connection with the Merger with Covey,  the Company paid $27 million
to Steven R. Covey for certain  license  rights.  See the  Company's  Definitive
Proxy  Statement  relating  to the Merger for  further  details  relating to the
license rights. In addition,  Dr. Covey, who was appointed as co-chairman of the
board of directors,  entered into a Speaker Services  Agreement with the Company
pursuant to which Dr. Covey receives 20% of the proceeds from personal  speaking
engagements,  which  resulted in a payment of $0.2  million to Dr. Covey for the
fiscal year ending  August 31, 1997.  Also in  connection  with the Merger,  the
Company entered 12-year leases expiring in 2009 on two office buildings  located
in Provo,  Utah  where  the  operations  of Covey  formerly  conducted  by Covey
continued to be located. The buildings are leased from entities in which Stephen
R.  Covey,  Stephen  M. R.  Covey  and Kevin  Cope,  executive  officers  and/or
directors of the Company have a 35%,  11% and 4% interest,  respectively,  at an
aggregate  monthly  rental of $180,025.  Lease  rentals paid in fiscal 1997 were
$400,762.  The Company  believes  the terms of the leases,  including  the lease
rentals,  are at least as favorable as could be obtained  from  unrelated  third
parties.

         Each  transaction  described  above was entered into  pursuant to arm's
length  negotiations  with the party involved and were approved by disinterested
majorities of the board of directors or the Compensation Committee of the board.


                              SELECTION OF AUDITOR

         The Audit Committee of the Board of Directors has recommended,  and the
Board of Directors has selected,  the firm of Arthur  Andersen LLP,  independent
certified public accountants,  to audit the financial  statements of the Company
for the fiscal year  ending  August 31,  1998,  subject to  ratification  by the
shareholders of the Company. The Board of Directors anticipates that one or more
representatives  of Arthur  Andersen  will be present at the Annual  Meeting and
will have an  opportunity  to make a  statement  if they so  desire  and will be
available to respond to appropriate questions.


                                  OTHER MATTERS

         As of the date of this Proxy Statement, the Board of Directors knows of
no other  matters to be  presented  for action at the meeting.  However,  if any
further  business should properly come before the meeting,  the persons named as
proxies in the  accompanying  form will vote on such business in accordance with
their best judgment.


                            PROPOSALS OF SHAREHOLDERS

         Proposals which shareholders intend to present at the annual meeting of
shareholders  to be  held  in  calendar  1999  must  be  received  by  Val  John
Christensen,  Executive  Vice  President,  Secretary and General  Counsel of the
Company, at the Company's  executive offices (2200 West Parkway Boulevard,  Salt
Lake City, Utah 84119-2331) no later than August 15, 1998.


                             ADDITIONAL INFORMATION

         The Company will provide without charge to any person from whom a Proxy
is solicited by the Board of Directors, upon the written request of such person,
a copy of the Company's 1997 Annual Report on Form 10-K, including the financial
statements and schedules thereto (as well as exhibits  thereto,  if specifically
requested),  required to be filed with the Securities  and Exchange  Commission.
Written requests for such information  should be directed to Franklin Covey Co.,
Investor Relations Department, 2200 West Parkway Boulevard, Salt Lake City, Utah
84119-2331, Attn: Mr. Richard Putnam.



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