AVON PRODUCTS INC
DEF 14A, 1997-03-25
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12

                               AVON PRODUCTS, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X]  No fee required

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.


     1) Title of each class of securities to which transaction applies:

        ------------------------------------------------------------------------

     2) Aggregate number of securities to which transaction applies:

        ------------------------------------------------------------------------

     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11:*
 
        ------------------------------------------------------------------------

     4) Proposed maximum aggregate value of transaction:

        ------------------------------------------------------------------------


[ ]  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting
     fee was paid previously. Identify the previous filing by registration
     statement number, or the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

         -------------------------------------------------------

     2)  Form, Schedule or Registration Statement No.:

         -------------------------------------------------------

     3)  Filing Party:

         -------------------------------------------------------

     4)  Date Filed:

         -------------------------------------------------------




<PAGE>

                                    A V O N

                                                                  March 25, 1997

Dear Shareholder:

     You are cordially invited to attend the 1997 Annual Meeting of
Shareholders, which will be held at 10:00 a.m. on Thursday, May 1, 1997 in the
Grand Salon at the Essex House, 160 Central Park South, New York City.

     The business and operations of Avon will be reviewed at the Annual Meeting.
We hope that you will be able to attend.

     Whether or not you plan to attend the Annual Meeting, please complete,
sign, date and return the enclosed proxy card in the enclosed postage-prepaid
envelope so that your shares will be voted at the meeting.

                                     Sincerely yours,

                                     /s/ JAMES E. PRESTON
                                     ------------------------------------
                                         James E. Preston
                                         Chairman and Chief Executive Officer
<PAGE>

                               AVON PRODUCTS, INC.
                               9 WEST 57TH STREET
                            NEW YORK, NEW YORK 10019

     (AFTER APRIL 1, 1997, THE COMPANY'S ADDRESS WILL BE 1345 AVENUE OF THE
                          AMERICAS, NEW YORK, NY 10105)

                                   ----------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

     The 1997 Annual Meeting of Shareholders of Avon Products, Inc. ("Avon")
will be held in the Grand Salon at the Essex House, 160 Central Park South, New
York, New York 10019, on Thursday, May 1, 1997 at 10:00 a.m. for the following
purposes:

     (1)  To elect three (3) directors to three-year terms expiring in 2000;

     (2)  To act upon a proposal to approve an amendment to the Avon Products,
          Inc. 1993 Stock Incentive Plan;

     (3)  To act upon a proposal to approve the Avon Products, Inc. 1997
          Long-Term Incentive Plan;

     (4)  To act upon a proposal to ratify the appointment of Coopers & Lybrand
          L.L.P. as Avon's independent accountants for 1997;

     (5)  To transact such other business as properly may come before the
          meeting.

     The Board of Directors has fixed the close of business on March 17, 1997 as
the record date for the purpose of determining the shareholders who are entitled
to notice of, and to vote at, the Annual Meeting and any adjournment or
postponement thereof.


            PLEASE MARK, SIGN, DATE AND RETURN PROMPTLY THE ENCLOSED
              PROXY CARD IN THE ENCLOSED POSTAGE-PREPAID ENVELOPE,
              WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING.




                                                      Ward M. Miller, Jr.
                                                     Senior Vice President,
                                                 General Counsel and Secretary

March 25, 1997
New York, New York
<PAGE>

                               AVON PRODUCTS, INC.
                               9 West 57th Street
                            New York, New York 10019

     (AFTER APRIL 1, 1997, THE COMPANY'S ADDRESS WILL BE 1345 AVENUE OF THE
                          AMERICAS, NEW YORK, NY 10105)

                                   ----------

                                 PROXY STATEMENT

     This Proxy Statement is furnished by and on behalf of the Board of
Directors of Avon Products, Inc. ("Avon" or the "Company") in connection with
the solicitation of proxies for use at the Annual Meeting of Shareholders of the
Company to be held on May 1, 1997 in the Grand Salon at the Essex House, New
York, New York 10019 and at any adjournment or postponement thereof (the "Annual
Meeting"). This Proxy Statement and the enclosed proxy card will be first mailed
on or about March 25, 1997 to the shareholders of record of Avon on the Record
Date, as defined below (the "Shareholders").

     THE BOARD OF DIRECTORS URGES YOU TO MARK, SIGN, DATE AND RETURN THE
ENCLOSED PROXY CARD IN THE ENCLOSED POSTAGE-PREPAID ENVELOPE.

                             SHARES ENTITLED TO VOTE

     Proxies will be voted as specified by Shareholders. Unless contrary
instructions are specified, if the enclosed proxy card is executed and returned
(and not revoked) prior to the Annual Meeting, the Shares represented thereby
will be voted FOR election as directors of the nominees listed in this Proxy
Statement, FOR approval of the proposed amendment of the 1993 Stock Incentive
Plan, FOR approval of the proposed 1997 Long-Term Incentive Plan and FOR
ratification of the appointment of Coopers & Lybrand L.L.P. as Avon's
independent accountants for 1997. The submission of a signed proxy will not
affect a Shareholder's right to attend, and to vote in person at, the Annual
Meeting. Shareholders who execute a proxy may revoke it at any time before it is
voted by filing a written revocation with the Secretary of Avon, executing a
proxy bearing a later date or attending and voting in person at the Annual
Meeting.

     Only Shareholders of record as of the close of business on March 17, 1997
(the "Record Date") will be entitled to vote at the Annual Meeting. As of the
close of business on the Record Date, there were 132,917,915 shares of Avon's
common stock, par value $.25 per share ("Common Stock"), outstanding ("Shares").
Holders of Shares are entitled to vote cumulatively for the election of
directors and to cast one vote per Share on all other matters.

     According to New York law, any corporate action taken at a shareholders
meeting is based on the votes cast. "Votes cast" means the votes actually cast
"for" or "against" a particular proposal, whether by signed proxy or in person.
Therefore, under New York law, abstentions and broker non-votes are not
considered in determining whether a proposal is approved by shareholders.
Directors are elected by a plurality of the votes cast; shareholder approval of
each other proposal to be considered at the Annual Meeting requires the
affirmative vote of a majority of the votes cast at the Annual Meeting.

     In accordance with Company policy, all shareholder proxies, ballots and
voting materials that identify the votes of specific shareholders will be kept
permanently confidential, except as may be required by law, for all matters
other than contested elections. In addition, all proxy cards and other voting
materials will be returned by shareholders to an independent vote tabulator, and
the tabulation process and results of shareholder votes will be inspected by
independent inspectors of election.


<PAGE>


                        PROPOSAL 1--ELECTION OF DIRECTORS

     The Board of Directors is divided into three classes. Effective from and
after the date of the Annual Meeting, the Board has fixed the number of
directors at 12 with three directors in the class whose term expires in 2000
(the "Class of 2000"), four directors in the class whose term expires in 1999
(the "Class of 1999") and five directors in the class whose term expires in 1998
(the "Class of 1998"). Board members serve three-year terms unless otherwise
specified. The terms of four current directors, Remedios Diaz Oliver, Joseph A.
Rice, Edward J. Robinson and Cecily C. Selby, will expire at the Annual Meeting.
Mr. Joseph A. Rice and Dr. Cecily C. Selby will retire as of the date of the
1997 Annual Meeting in accordance with the Board of Directors' retirement
policy. The terms of the other incumbent directors will continue until either
the 1998 or 1999 Annual Meeting. At the Annual Meeting, Shareholders will elect
three members to the Class of 2000. The Board of Directors has nominated
Remedios Diaz Oliver, Edward J. Robinson and Paula Stern for election to the
Class of 2000 at the Annual Meeting, each to serve for a three-year term to
expire at the Annual Meeting in 2000.

     All Shares represented by properly executed proxies received in response to
this solicitation will be voted for the election of directors as specified
therein by the Shareholders. Unless otherwise specified in the proxy, it is the
intention of the persons named on the enclosed proxy card to vote FOR the
election of Remedios Diaz Oliver, Edward J. Robinson and Paula Stern to the
Class of 2000. Each nominee of the Company has consented to serve as a director
of the Company if elected. If at the time of the Annual Meeting any nominee is
unable or declines to serve as a director, the discretionary authority provided
in the enclosed proxy card may be exercised to vote for a substitute candidate
designated by the Board of Directors. The Board of Directors has no reason to
believe that any of its nominees will be unable or decline to serve as a
director.

     Shareholders may withhold their votes from the entire slate of nominees by
so indicating in the space provided on the enclosed proxy card. Shareholders may
withhold their votes from any particular nominee by writing that nominee's name
in the space provided for that purpose on the enclosed proxy card.

     In voting for the election of directors, Shareholders are entitled to vote
cumulatively. Each Shareholder is entitled to cast in each election the number
of votes equal to the number of Shares held of record by such person, multiplied
by the number of directors to be elected in such election. In the election of
three directors to the Class of 2000, Shareholders will be entitled, under
cumulative voting, to a total of three votes per Share held of record by them,
and they may cast all of such votes in this election for a single nominee, or
distribute them among any two or more nominees, as they see fit. Shareholders
may (but need not) cumulate their votes in the election of directors by
indicating the distribution of their votes among the nominees in the space
provided on the enclosed proxy card. If votes are not so distributed on the
proxy, the persons appointed therein may exercise the right to vote the Shares
represented by such proxy cumulatively for the Class of 2000 and may distribute
the votes represented by suchproxy among one or more of the nominees listed
below (or any substitute candidates) for such Class in any manner they see fit.

     Set forth below is certain information furnished to the Company by each
nominee and each director continuing in office after the Annual Meeting.


                                       2
<PAGE>

     YOUR BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE ELECTION
AS DIRECTORS OF THE NOMINEES LISTED BELOW.

      NOMINEES FOR THE BOARD OF DIRECTORS FOR THREE-YEAR TERM EXPIRING 2000

[photo]     REMEDIOS DIAZ OLIVER 
            Director of Avon since 1992   Age: 58

            Mrs. Diaz Oliver has been President and Chief Executive Officer of
            All American Containers, Inc., which is engaged in the sale and
            distribution of glass, plastic and metal containers and closures,
            since October 1991. Prior thereto, Mrs. Diaz Oliver founded and was
            the Chief Executive Officer and President of American International
            Container, Inc. from 1977 to 1991. Mrs. Diaz Oliver is a director of
            U.S. West, Inc., Barnett Banks, Inc., Barnett Banks of South
            Florida, Florida Chamber of Commerce, American Cancer Society,
            Infants In Need, Jackson Memorial Trauma Center, University of
            Miami-School of Medicine (Carlos J. Finlay), National Hispanic
            Leadership Agenda, Linda Ray Center, Women in International Trade
            and Hamilton Foundation.

- --------------------------------------------------------------------------------

[photo]     EDWARD J. ROBINSON 
            Director of Avon since 1992   Age: 56

            Mr. Robinson was elected President and Chief Operating Officer in
            November 1993 and a member of the Board of Directors of the Company
            in May 1992. Mr. Robinson had been Vice Chairman, Chief Financial
            and Administrative Officer of Avon since May 1992. He joined the
            Company in April 1989 as Executive Vice President and Chief
            Financial Officer. Immediately prior to joining Avon, he had served
            as Executive Vice President-Finance and Chief Financial Officer of
            RJR Nabisco, Inc. since October 1987. Mr. Robinson was associated
            with RJR Nabisco, Inc. and its predecessor companies, Nabisco
            Brands, Inc. and Standard Brands Incorporated, for 16 years serving
            in a number of senior financial positions, including Controller,
            Treasurer or Chief Financial Officer. Mr. Robinson currently serves
            on the Board of Trustees of Iona College where he is also a member
            of the Finance and Investment Committees. Mr. Robinson also serves
            as a National Trustee of the Boys & Girls Clubs of America, Inc.

- --------------------------------------------------------------------------------

[photo]     PAULA STERN, Ph.D
                                     Age 51

            Dr. Stern is President of The Stern Group, an economic analysis and
            trade advisory firm established in 1988. She previously had been
            with the U.S. International Trade Commission from 1978 to 1986, and
            was its Chairwoman 1984-1986. Dr. Stern is a director of Harcourt
            General, Wal-Mart Stores, Inc. and Westinghouse Electric
            Corporation/CBS.

================================================================================


                                       3
<PAGE>


   MEMBERS OF THE BOARD OF DIRECTORS CONTINUING IN OFFICE--TERM EXPIRING 1999

[photo]     BRENDA C. BARNES 
            Director of Avon since 1994   Age: 43

            Ms. Barnes is President and Chief Executive Officer of Pepsi-Cola
            North America, a division of PepsiCo, having previously been the
            Chief Operating Officer since July 1994. She is responsible for the
            beverage business in the United States and Canada, including
            production, sales and distribution. Ms. Barnes has held sales,
            marketing and general management positions at Wilson Sporting Goods,
            Frito-Lay and Pepsi-Cola in her 20 years with PepsiCo. She is a
            director of Delta Beverages and is on the Board of Trustees for
            Augustana College.

- --------------------------------------------------------------------------------

[photo]     CHARLES S. LOCKE
            Director of Avon since 1986   Age: 68

            Mr. Locke retired in 1994 as Chairman of the Board, Chief Executive
            Officer and a director of Morton International, Inc., a manufacturer
            and marketer of specialty chemicals, automotive inflatable restraint
            systems and salt, which was formed in 1989. From 1980 to 1989, Mr.
            Locke was Chairman of the Board, Chief Executive Officer and a
            director of its predecessor company, Morton Thiokol, Inc. Mr. Locke
            is a director of NICOR, Inc. and its subsidiary, Northern Illinois
            Gas Company, Thiokol Corporation and Whitman Corporation. He was an
            Avon director from 1980 to 1985 and has served again on the Board
            since August 1986.

- --------------------------------------------------------------------------------

[photo]     ANN S. MOORE
            Director of Avon since 1993   Age: 46

            Mrs. Moore was appointed publisher of People Magazine in July 1991
            and President in September 1993, assuming executive responsibility
            for all magazine operations of the Time Inc. weekly. Mrs. Moore
            joined Time Inc. in 1978 in Corporate Finance. Since then, she has
            held consumer marketing positions at Sports Illustrated, Fortune,
            Money and Discover, moving to general management of Sports
            Illustrated in 1983 and becoming founding publisher of Sports
            Illustrated for Kids in 1989. She serves on the boards of a number
            of non-profit organizations, including Gilda's Club, a social and
            emotional support community for families with cancer.

- --------------------------------------------------------------------------------


                                       4
<PAGE>


[photo]     JAMES E. PRESTON
            Director of Avon since 1977   Age: 64

            Mr. Preston was elected Chairman of the Board of the Company in
            January 1989 and has been Chief Executive Officer of Avon since
            1988, holding the additional position of President from that time
            until November 1993. He joined the Company in 1964. Mr. Preston
            serves on the boards of The Reader's Digest Association, Inc.,
            Woolworth Corporation and the ARAMARK Corporation. In addition, he
            serves on the board of The Business Council of New York State, the
            American Woman's Economic Development Corporation, Catalyst, The
            Salvation Army of Greater New York Advisory Board and the Board of
            Trustees of Spelman College. Mr. Preston is also a member of the New
            York City Partnership and Chamber of Commerce. He is Chairman of the
            World Federation of Direct Selling Associations for a three year
            term beginning September, 1996. He is a past Chairman of the U.S.
            Direct Selling Association and the Cosmetic, Toiletry and Fragrance
            Association and continues to be active in both organizations.

================================================================================

   MEMBERS OF THE BOARD OF DIRECTORS CONTINUING IN OFFICE--TERM EXPIRING 1998

[photo]     RICHARD S. BARTON
            Director of Avon since 1994   Age: 48

            Mr. Barton is the Chairman and Chief Executive Officer of Adatom
            Corporation, which sells name brand products through retail
            electronic stores. Mr. Barton was formerly President, United States
            Customer Operations of Xerox Corporation, which manufactures,
            markets and services document processing products and systems. Mr.
            Barton was appointed to that position in October 1993 after two
            years as President, Chairman and Chief Executive Officer of Xerox
            Canada Inc. He had joined Xerox in 1971 as a sales representative
            and held a number of field and regional sales positions, becoming
            Executive Assistant to the President of Xerox in 1985 and later Vice
            President, Marketing Operations for the United States Marketing
            Group. Mr. Barton is a director of the American Management
            Association and U.S. Chamber of Commerce.

- --------------------------------------------------------------------------------

[photo]     EDWARD T. FOGARTY
            Director of Avon since 1995   Age: 60

            Mr. Fogarty is the Chairman and Chief Executive Officer of
            Tambrands, Inc., the manufacturer of Tampax tampons, having been its
            President and Chief Executive Officer from May 1994 to October 1996.
            Previously, he was President, Colgate USA/Canada/Puerto Rico, for
            the Colgate-Palmolive Company from 1989-1994. From 1983-1989, he was
            Senior Vice President and General Manager, Consumer Products
            Division, at Corning Inc. Mr. Fogarty is a director of Tambrands,
            Inc. and Grocery Manufacturers of America.

- --------------------------------------------------------------------------------


                                       5

<PAGE>


[photo]     STANLEY C. GAULT
            Director of Avon since 1985  Age: 71

                       Mr. Gault is the former Chairman of the Board of The
                       Goodyear Tire & Rubber Company, a manufacturer of tires,
                       chemicals, polymers, plastic film and other rubber
                       products. Mr. Gault was Chairman and Chief Executive
                       Officer of that Company from 1991-1995. Previously, he
                       was Chairman of the Board and Chief Executive Officer of
                       Rubbermaid Incorporated from May 1, 1980 to May 1, 1991.
                       He also is a director of International Paper Company, The
                       Timken Company, H. Freelander and Wal-Mart Stores, Inc.
                       He is a trustee and Chairman of the Board of The College
                       of Wooster and a director of the National Association of
                       Manufacturers.

- --------------------------------------------------------------------------------

[photo]     GEORGE V. GRUNE
            Director of Avon since 1991   Age: 67

            Mr. Grune is currently Chairman of Dewitt Wallace-Reader's Digest
            Fund and the Lila Wallace-Reader's Digest Fund. He retired as
            Chairman of the Board and a director of the Reader's Digest
            Association, Inc., in July 1995, having also been its Chief
            Executive Officer from 1984 to 1994. He had been with this global
            publisher and direct mail marketing company since 1960. Mr. Grune is
            a director of CPC International Inc., The Chase Manhattan Bank and
            Federated Department Stores, Inc. He is the Chairman Emeritus of the
            Boys & Girls Clubs of America, Inc.

- --------------------------------------------------------------------------------

[photo]     CHARLES R. PERRIN
            Director of Avon since 1996   Age: 51

            Mr. Perrin was Chairman of the Board and Chief Executive Officer of
            Duracell International, Inc., a manufacturer of batteries and
            related products from 1994 to December 1996. He joined Duracell in
            1985, becoming President of Duracell North America in 1988 and
            President and Chief Operating Officer in 1992. Prior to 1985 he had
            held a series of sales, marketing and general management positions
            with Chesebrough Ponds, Inc., and previously was with General Foods
            Corporation. Mr. Perrin is a director of Danbury Hospital and Datahr
            Rehabilitation Institute.

================================================================================


                                       6
<PAGE>

                  INFORMATION CONCERNING THE BOARD OF DIRECTORS

     The Company's Board of Directors held eight meetings in 1996. The Board has
the following regular committees: Audit Committee, Compensation Committee,
Finance Committee and Nominating and Directors' Activities Committee. No
director attended less than 75% of the aggregate number of meetings of the Board
and the Board Committees on which he or she served.

     The Audit Committee, composed of Joseph A. Rice, as Chair, Edward T.
Fogarty, Charles S. Locke, Charles R. Perrin and Cecily C. Selby, met three
times in 1996. The responsibilities of the Audit Committee include, in addition
to such other duties as the Board may specify: (i) making recommendations to the
Board with respect to the appointment of independent accountants; (ii) reviewing
the timing and scope of the independent accountants' audit examination and the
related fees; (iii) reviewing the audit results, including any material comments
on internal controls or accounting matters by the Company's independent
accountants and the Company's responses thereto; (iv) reviewing the periodic
comments and recommendations of the Company's independent accountants and the
Company's responses thereto; (v) reviewing the scope and effectiveness of
internal auditing activities; (vi) reviewing and making recommendations to the
Board with respect to material changes in accounting policies and procedures;
(vii) reviewing the procedures designed to assure compliance by Company
employees with the Company's policy on standards of business conduct; (viii)
reviewing the internal accounting controls with the Company's financial
management; (ix) monitoring the Company's compliance with environmental rules
and regulations; and (x) meeting with the independent accountants, internal
auditors and Company management at least three times per year.

     The Compensation Committee, composed of Charles S. Locke, as Chair, Brenda
C. Barnes, Edward T. Fogarty, George V. Grune and Ann S. Moore, met four times
in 1996. The responsibilities of the Compensation Committee include, in addition
to such other duties as the Board may specify: (i) reviewing management's
recommendations for compensation of officers of the Company and its affiliates
and approving such compensation for all senior officers of the Company; (ii)
making recommendations to the Board with respect to compensation for any
employee of the Company who also is a director of the Company; (iii) reviewing
and approving (or recommending to the Board for approval) the adoption,
modification or amendment of employee benefit plans; (iv) reviewing and
approving (or recommending to the Board for approval) incentive plans for all
officers and key employees of the Company, and approving awards under those
plans for all senior officers of the Company; (v) reviewing and approving (or
recommending to the Board for approval) awards under the Company's 1993 Stock
Incentive Plan; (vi) reviewing the existing compensation and benefit plans for
employees and making recommendations to the Board with respect to changes where
warranted; and (vii) reviewing the Company's management development and
succession planning programs.

     The Finance Committee, composed of Stanley C. Gault, as Chair, Richard S.
Barton, Remedios Diaz Oliver and Charles R. Perrin met five times in 1996. The
responsibilities of the Finance Committee include, in addition to such other
duties as the Board may specify: (i) reviewing with management on a regular
basis the financial matters of the Company and its subsidiaries, including
capital needs, credit ratings, funding activities and investment of surplus
funds; (ii) studying proposed actions in connection with financial strategy and
procedures and making recommendations to the Board as appropriate; (iii)
reviewing the financial terms of proposed acquisitions and sales or other
dispositions of divisions or subsidiaries of the Company and making
recommendations to the Board as appropriate; (iv) reviewing proposals for and
making recommendations to the Board with respect to all offerings of the
Company's equity securities; (v) reviewing the funding programs of the Company
and providing guidance and general parameters for the Company's debt and lease
commitments; (vi) reviewing, approving and recommending Board action with
respect to total permitted indebtedness; and (vii) reviewing the management of
the Company's employee benefit trust funds.


                                       7
<PAGE>


     The Nominating and Directors' Activities Committee, composed of George V.
Grune, as Chair, Remedios Diaz Oliver, Ann S. Moore and Joseph A. Rice, met
three times in 1996. The responsibilities of the Nominating and Directors'
Activities Committee include, in addition to such other duties as the Board may
specify, reviewing and making presentations and recommendations to the Board
with respect to: (i) Board policies regarding the size and composition of the
Board and qualifications for Board membership; (ii) prospective candidates for
Board membership; (iii) candidates to fill vacancies on the Board that occur
between annual meetings of shareholders; (iv) the slate of nominees for director
to be proposed for election by shareholders at annual meetings; (v) the number
of Board committees and their composition; and (vi) changes or additions to
Board and committee procedures. Shareholders may submit nominations of
candidates for election to the Board of Directors. Additional information
regarding the shareholder nomination procedure will be provided upon request to
the Secretary of the Company.

     Directors who are officers or employees of the Company or any subsidiary of
the Company receive no remuneration for services as directors. Each other
director receives $40,000 per year (the "Annual Retainer") for serving as a
director, a fee of $1,000 for each special meeting of the Board of Directors and
each committee meeting attended, and an annual retainer of $3,000 for acting as
Chair of any committee of the Board. The Company has adopted a compensation plan
for its non-management directors permitting them by individual election to defer
all or a portion of their fees. The value of such deferred fees, depending upon
elections made by such director, increase or decrease proportionately with the
price of the Common Stock or earn interest at a rate no lower than the average
annual yield on 30 year U.S. Treasury bonds.

     The Board of Directors has recently approved changes in the remuneration of
non-management directors effective May 1, 1997. After that date the Annual
Retainer would consist of $25,000 plus an annual grant of shares of the
Company's Common Stock having a market value as of the date of grant of
approximately $25,000, based on the average mean price of Common Stock as
reported on the New York Stock Exchange for the preceding ten trading days. The
first such grant would be made immediately after the 1997 Annual Meeting with
subsequent grants to be made immediately after future Annual Meetings of
Shareholders. All shares so granted to a non-management director will be
restricted as to transfer until he or she retires from the Board, but will
immediately be entitled to regular dividends and eligible for voting rights
similar to all other outstanding shares of Common Stock.

     The Company has provided a Retirement Plan for non-management directors.
Under the provisions of this plan, non-management directors who retire with a
minimum of five years' service on the Board will receive annually 100% of their
Annual Retainer for a period of time equal to their years of Board service.

     In accordance with the approval of the Board of Directors, this plan is
discontinued with respect to Board service after May 1, 1997 except for those
non-management directors who are then within five years of retirement from the
Board, based on attainment of age 70. Other non-management directors will have
the actuarial value of their accrued retirement benefits converted to a one-time
grant of shares of the Company's Common Stock, restricted as to transfer until
retirement.

     All non-management directors who have discontinued participation in the
Retirement Plan would receive an annual grant of options to purchase 2,000
shares of the Company's Common Stock, at an exercise price based on the mean
price of a share of Common Stock as reported on the New York Stock Exchange on
the date of grant. The first such grant would be made immediately after the 1997
Annual Meeting with subsequent grants to be made immediately after future Annual
Meetings of Shareholders. Each grant of options will have a ten year term as to
exercise but the options covered by any one grant may not be exercisable until
one year after the date of such grant.

     The issuances of stock and stock options, as described above, is contingent
upon the approval by Shareholders of an amendment to the 1993 Stock Incentive
Plan as set forth in Proposal 2 described hereafter in this proxy statement.


                                       8
<PAGE>


                               OWNERSHIP OF SHARES

     The following table sets forth certain information as of February 28, 1997
regarding the amount of Common Stock beneficially owned by each director and
director nominee of Avon, each named executive (as defined in the introduction
to the Summary Compensation Table), all directors and executive officers of Avon
as a group and all persons known to Avon who beneficially own more than five
percent of the outstanding shares of Common Stock. All shares shown in the table
reflect sole voting and investment power except as otherwise noted.

<TABLE>
<CAPTION>

                                                                  AMOUNT AND NATURE OF      PERCENT
                 NAME OF BENEFICIAL OWNER                         BENEFICIAL OWNERSHIP     OF CLASS
                 ------------------------                         --------------------     ---------
<S>                                                                     <C>                 <C>
Oppenheimer Group, Inc. (1) .....................................       14,167,463          10.66%
Putnam Investments, Inc. (2) ....................................        7,154,078             5.4
Richard S. Barton ...............................................              200               *
Brenda C. Barnes ................................................            2,000 (3)           *
Edward T. Fogarty ...............................................            1,200               *
Christina Gold ..................................................           49,471 (4)           *
Stanley C. Gault ................................................           20,000               *
George V. Grune .................................................            2,000               *
Charles S. Locke ................................................            2,000               *
Ward M. Miller, Jr. .............................................           12,972 (5)           *
Ann S. Moore ....................................................            2,000 (3)           *
Remedios Diaz Oliver ............................................            2,000 (3)           *
Charles R. Perrin ...............................................            2,000               *
James E. Preston ................................................          266,710 (6)           *
Joseph A. Rice ..................................................            9,158               *
Edward J. Robinson ..............................................          164,245 (7)           *
Cecily C. Selby .................................................            1,000               *
Paula Stern .....................................................              200               *
Edwina D. Woodbury ..............................................           22,387 (8)           *
All directors and executive officers as a group (20) ............          633,488 (9)           *
</TABLE>

- ----------

*    Indicates less than 1% of the outstanding Shares, inclusive of shares that
     may be acquired within 60 days of February 28, 1997 through the exercise of
     stock options

(1)  The address of Oppenheimer Group, Inc. is Oppenheimer Tower, World
     Financial Center, New York, New York 10281.

(2)  The address of Putnam Investments, Inc. is One Post Office Square, Boston,
     Massachusetts 02109.

(3)  Ms. Barnes, Mrs. Moore and Mrs. Diaz Oliver share with their spouses voting
     and investment power as to these shares.

(4)  Includes 16,000 shares as to which Mrs. Gold has sole voting but no
     investment power and 29,999 shares which Mrs. Gold has a right to acquire
     within 60 days of February 28, 1997 through the exercise of stock options.

(5)  Includes 12,398 shares which Mr. Miller has a right to acquire within 60
     days of February 28, 1997 through the exercise of stock options.

(6)  Includes 62,040 shares as to which Mr. Preston disclaims beneficial
     ownership and 136,666 shares which Mr. Preston has a right to acquire
     within 60 days of February 28, 1997 through the exercise of stock options.

(7)  Includes 20,000 shares as to which Mr. Robinson has sole voting but no
     investment power and 121,997 shares which Mr. Robinson has a right to
     acquire within 60 days of February 28, 1997 through the exercise of stock
     options.

(8)  Includes 8,000 shares as to which Ms. Woodbury has sole voting but no
     investment power and 10,933 shares as to which Ms. Woodbury has a right to
     acquire within 60 days of February 28, 1997 through the exercise of stock
     options.

(9)  Includes 62,040 shares as to which the directors and executive officers as
     a group disclaim beneficial ownership. Includes 6,000 shares as to which
     beneficial ownership was shared with others and 356,109 shares which the
     directors and executive officers as a group have a right to acquire within
     60 days of February 28, 1997 through the exercise of stock options.


                                       9
<PAGE>

             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities Exchange Act of 1934 requires Avon's
executive officers, directors and greater than 10% shareholders ("Reporting
Persons") to file certain reports ("Section 16 Reports") with respect to
beneficial ownership of Avon's equity securities. Based solely on its review of
the Section 16 Reports furnished to the Company by its Reporting Persons and,
where applicable, any written representation by any of them that no Form 5 was
required, all Section 16(a) filing requirements applicable to Avon's Reporting
Persons during and with respect to 1996 have been complied with on a timely
basis.

                             EXECUTIVE COMPENSATION

COMPENSATION COMMITTEE REPORT

     The Compensation Committee of the Board of Directors sets and administers
the policies which govern annual and long-term executive compensation. The
Committee is composed entirely of outside Directors, whose names are listed
following this report.

OVERVIEW OF COMPENSATION PHILOSOPHY AND PROGRAMS

     The Compensation Committee is responsible for the design and implementation
of salary and incentive programs for executive officers and other key executives
which are consistent with Avon's overall compensation philosophy. Key elements
of that philosophy include:

     o    Assuring that total compensation levels are competitive with those at
          peer companies and are commensurate with relative shareholder returns
          and financial performance.

     o    Focusing executives on the financial objectives that support superior
          total shareholder returns in the form of stock price appreciation and
          dividends.

     o    Emphasizing long-term financial performance and sustained market value
          creation vs. short-term gains.

     Working with an independent compensation consulting firm, the Company
periodically evaluates its key executive positions using internal measures of
comparability and relevant peer company market data. In addition, the consulting
firm participates with the Committee in the design of the executive compensation
program and regularly monitors and reports on performance and pay levels for
selected peer companies. These are public companies which compete with Avon in
key markets or key channels for customers and executive talent. These companies
(the "Peer Companies") are listed in footnote (2) of the performance graph set
forth below.

     The total target compensation of executive officers is positioned at the
median of the Peer Companies. Performance based pay--annual and long-term
incentives--represents a substantial portion of total pay when the Company meets
or exceeds aggressive financial and shareholder return objectives.

     The elements of the current compensation program for executive officers and
other key employees are further explained below.


                                       10
<PAGE>


BASE SALARY

     The base salaries of executive officers are targeted to the median of the
salary levels for comparable officer positions at the Peer Companies. As
indicated below, the CEO's salary had been frozen during the years 1992-1996 and
in 1996 was more than 10% below the median base salary for CEOs of the Peer
Companies. Base salaries otherwise are not linked to specific Company
performance objectives.

ANNUAL INCENTIVE PLAN

     Under the annual management incentive plan, cash bonuses range from 0 to
242% of individual target awards which are set as a percentage of salary by
individual and by management level. These bonuses are earned based on the degree
of attainment of performance objectives recommended by management and approved
by the Committee.

     With respect to most executive officers, 1996 awards were principally based
on consolidated net income performance, the target objective for which was
exceeded, resulting in a payout of 171.5% of target. Certain executive officers,
however, had their awards principally based on operating income and customer
growth objectives applied to their particular business unit responsibility,
rather than the Company as a whole, and some had a portion of their award based
on achievement of individual performance objectives. As a consequence, awards as
a percent of individual target levels varied among different executive officers
ranging from 0% to 242% of target.

LONG-TERM INCENTIVE COMPENSATION

     A Long-Term Incentive Plan was adopted in early 1994 ("1994 LTIP")
providing long-term incentive compensation for officers and other key
executives, related to a three year performance period covering the years
1994-1996.

     Awards under that plan principally consisted of two forms of "at risk"
compensation, namely stock options and cash based Performance Units. Performance
Units were earned over such three-year performance period and cash awards were
paid in early 1997. Performance objectives were based on cumulative
earnings-per-share growth for the performance period with the actual cash payout
value of Performance Units determined by the degree to which the objectives had
been attained.

     Under the 1994 LTIP, non-qualified stock options were granted annually for
a term of ten years at 100% of the market price on the date of grant. An option
may not be exercised earlier than one year after the grant date and is
thereafter exercisable in cumulative annual portions at the rate of one-third of
the total shares covered by the grant. The number of options previously granted
to a participant were not considered in determining subsequent grants.

     The Committee has recommended, and the Board of Directors has approved, a
new Long-Term Incentive Plan ("1997 LTIP") which will cover the three-year
performance period of 1997-1999. The 1997 LTIP is similar in structure to the
1994 LTIP providing for incentive compensation awards in the form of stock
options and cash based Performance Units. The 1997 LTIP is subject to approval
by the Company's shareholders in accordance with Proposal 3 as described
hereafter.

     Both the 1994 LTIP and the 1997 LTIP provide that shares of restricted
stock may be granted to selected key executives. During 1996 one executive
officer received such a grant under the 1994 LTIP.


                                       11
<PAGE>

DETERMINATION OF CEO COMPENSATION

     The CEO's 1996 compensation package consisted of base salary of $610,000
and an annual cash bonus. Mr. Preston's annual bonus for 1996 was largely based
on the principal performance objective described above under "Annual Incentive
Plan", namely, consolidated net income growth. Accordingly, the Committee
approved a bonus award of 184.1% of target, resulting in an award to Mr. Preston
of $561,556.

     Since Mr. Preston became Chairman, shareholder returns have out-performed
the S&P 500 and the Peer Companies composite. Cumulative total shareholder
returns over the period 1992 to 1996 have been 188%, well in excess of the S&P
500 and Peer Companies returns over the same time period, which were 102% and
114%, respectively. These returns have directly increased the value of all
shareholders' investments, as well as the value of Mr. Preston's stock-based
awards, thus demonstrating the linkage between his compensation package,
approved by this Committee, and overall corporate performance.

     CEO EMPLOYMENT CONTRACT. As discussed below under the caption "Contracts
with Executives", the Company entered into an Employment Contract with Mr.
Preston effective as of November 1, 1995 ("new contract"), succeeding his prior
contract which expired as of that date. Under the new contract Mr. Preston's
previous salary of $610,000 and current target bonus opportunity of 50%
continued to be frozen at those levels through the end of 1996 consistent with
the five year salary and bonus percentage freeze agreed upon in exchange for a
special option award in 1991. Both his 1996 salary and target bonus levels are
substantially below the CEO compensation median for the Peer Companies. In
accordance with such new contract, effective in 1997 his annual salary increased
to $1,000,000 and his target bonus opportunity to 70%. In anticipation of his
retirement in 1998, however, no awards are being made to Mr. Preston under the
1997 LTIP.

LIMITATIONS ON THE DEDUCTIBILITY OF COMPENSATION

     Pursuant to the 1993 Tax Act, a portion of annual compensation payable to
any of the Company's five highest paid executive officers (apart from stock
options) may not be deductible by the Company for federal income tax purposes to
the extent such officer's overall compensation exceeds $1 million. It is
anticipated that 1997 compensation payable to the Company's two highest paid
executive officers will be in excess of $1 million, inclusive of their awards of
performance-based incentive compensation. The Committee has determined that it
is in the best interests of the Company that it retain the discretion of
providing its senior executive officers with the opportunity of earning
appropriate performance-based incentive compensation notwithstanding that a
portion thereof may not be eligible for a tax deduction under current Internal
Revenue Code laws.

                                   Charles S. Locke, Chair
                                   Brenda C. Barnes
                                   Edward T. Fogarty
                                   George V. Grune
                                   Ann S. Moore


                                       12
<PAGE>

FIVE-YEAR PERFORMANCE GRAPH

     The following indexed line graph indicates the Company's total return to
shareholders for each of the five years ended December 31, 1992 through 1996, as
compared to total return to shareholders for the Standard & Poor's 500 Composite
Index and an industry composite of Avon peer companies (the "Industry
Composite"). The common stocks of the Industry Composite companies have been
included on a weighted basis to reflect the relative market capitalization of
the companies.

               COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN(1)
                 AVON, S&P 500 INDEX, AND INDUSTRY COMPOSITE(2)

              ---[GRAPHICAL REPRESENTATION OF DATA TABLE BELOW]---

     Assumes $100 invested on December 31, 1991 in Avon Common Stock, the S&P
500 Index and the Industry Composite. The dollar amounts indicated in the graph
above and in the chart below are as of December 31 in the year indicated.

                       1991      1992      1993       1994      1995      1996
                       ----      ----      ----       ----      ----      ----
Avon                  $100.0    $123.9    $112.1     $142.3    $185.2    $287.7
S&P 500                100.0     107.6     118.4      120.0     164.5     201.7
Industry Composite     100.0     100.8     100.5      114.5     166.2     214.2
- ----------
(1)  Total Return assumes reinvestment of dividends.

(2)  Industry Composite includes Carter Wallace, Gillette, Johnson & Johnson,
     Tambrands, Stanhome, Alberto-Culver, Colgate Palmolive, Kimberly-Clark,
     Bristol Myers Squibb and Procter & Gamble.


                                       13
<PAGE>


                                TABLES AND PLANS

     This section of the proxy statement discloses fiscal 1996 plan and non-plan
compensation awarded or paid to, or earned by, the Company's Chief Executive
Officer and, of the Company's other executive officers during fiscal 1996, each
of the four persons who were most highly compensated in fiscal 1996 (together,
these five persons are sometimes referred to as the "named executives").

                           SUMMARY COMPENSATION TABLE

                   
<TABLE>
<CAPTION>
                                         ANNUAL COMPENSATION                  LONG-TERM COMPENSATION
                                    -----------------------------    -----------------------------------------
                                                                                SECURITIES
                                                           OTHER    RESTRICTED  UNDERLYING LONG-TERM    ALL
                                                          ANNUAL       STOCK     OPTIONS/  INCENTIVE   OTHER
                                   SALARY       BONUS  COMPENSATION   AWARDS       SARS     PAYOUTS  COMPENSATION
      NAME AND POSITION    YEAR      ($)        ($)(1)      (2)       ($)(3)        (#)       ($)      ($)(4)
      -----------------    ----     -----      -------   ---------   --------     -------  ---------  --------
<S>                        <C>      <C>        <C>                       <C>    <C>        <C>          <C>   
James E. Preston ......... 1996     610,000    561,556                   0             0   1,514,063    59,166
 Chairman and              1995     610,000    381,251                   0       780,000       0        56,317
 Chief Executive Officer   1994     610,000    440,412                   0       140,000       0        51,971

Edward J. Robinson ....... 1996     549,644    735,536                   0        80,000    876,563     10,365
 President and             1995     523,946    479,665                   0        53,000       0         7,747
 Chief Operating Officer   1994     500,000    538,300                   0        60,000       0        16,219

Christina A. Gold ........ 1996     340,718    301,072                   0        17,000    490,875     56,054
 Sr. Vice President and    1995     308,000    168,036                445,000     14,000       0       113,249
 President, Avon US        1994     275,000    207,280                   0        15,000       0         9,083

Edwina D. Woodbury ....... 1996     283,913    255,334                316,000     20,000    286,875      5,985
 Sr. Vice President and    1995     257,754    155,217                   0        12,800       0         3,779
 Chief Financial Officer   1994     250,000    156,520                   0        14,600       0         8,109

Ward M. Miller, Jr. ...... 1996     247,781    222,358                   0        16,000    253,406      6,045
 Sr. Vice President,       1995     240,000    165,768                   0        10,600       0         3,590
 General Counsel and
 Secretary
</TABLE>
- ----------
(1)   In consideration of a special stock option grant made in 1991, for each of
      the years 1992-1996, Mr. Preston's annual base salary has been frozen at
      $610,000 and his target annual bonus opportunity limited to 50% of such
      base salary. Mr. Robinson's target annual bonus opportunity for 1994-1996
      was greater than 50% of base salary.

(2)   This column would include the value of certain personal benefits only
      where the value is greater than the lower of $50,000 or 10% of an
      executive's Salary and Bonus for the year. Such threshold was not exceeded
      for any of the named executives.

                                              (Footnotes continued on next page)

                                       14
<PAGE>


(3)   The following table presents information regarding aggregate holdings of
      restricted stock at January 2, 1997 for the named executives. Dividends on
      these shares are paid at the same time as those on the Company's
      unrestricted stock. In the event of a change of control, all shares of
      restricted stock would be cashed out.

                                  HOLDINGS OF RESTRICTED SHARES AT 1/2/97
                              ---------------------------------------------
                                 NUMBER OF                  AGGREGATE MARKET
                                RESTRICTED    TOTAL NUMBER      VALUE OF
                              SHARES GRANTED  OF RESTRICTED RESTRICTED SHARES
NAME                          IN FISCAL 1996   SHARES HELD   AT 12/31/96(A)
- ----                          --------------  ------------- -----------------
Mr. Preston .................        0              0                 0
Mr. Robinson ................        0           20,000       1,142,500
Mrs. Gold ...................        0           16,000         914,000
Ms. Woodbury ................      8,000          8,000         457,000
Mr. Miller ..................        0              0                 0
- ----------

(a)  "Market Value" is determined by reference to the per share closing price on
     December 31, 1996 ($57.125).

(4)  The amounts in this column include the following: (i) Company matching
     contributions to the Employees' Savings and Stock Ownership Plan and/or
     Deferred Compensation Plan--Mr. Preston, $11,767; Mr. Robinson, $10,365;
     Mrs. Gold, $7,686; Ms. Woodbury, $5,985; and Mr. Miller, $6,045; (ii)
     above-market portion of interest earned on deferred compensation--Mr.
     Preston, $47,399; (iii) relocation expenses reimbursement--Mrs. Gold,
     $48,368.

OPTION GRANTS

     This table presents information regarding options that may be exercised to
purchase shares of the Company's Common Stock.

                          OPTION GRANTS IN FISCAL 1996
<TABLE>
<CAPTION>

                                                         INDIVIDUAL GRANTS
                                               -----------------------------------
                                                NUMBER OF    % OF TOTAL
                                               SECURITIES      OPTIONS
                                               UNDERLYING    GRANTED TO
                                                 OPTIONS      EMPLOYEES   EXERCISE                 GRANT DATE
                                                 GRANTED      IN FISCAL     PRICE     EXPIRATION     PRESENT
                                                 (#)(1)        YEAR(2)     ($/SH)        DATE      VALUES (3)
                                               ----------    -----------  ---------   -----------  -----------
<S>                                               <C>           <C>        <C>         <C>          <C> 
Mr. Preston ..................................         0        --         $   --        --         $     --
Mr. Robinson .................................    80,000         8.9%       39.50      2/1/06        1,008,000
Mrs. Gold ....................................    17,000         1.9%       39.50      2/1/06          214,800
Ms. Woodbury .................................    20,000         2.2%       39.50      2/1/06          252,000
Mr. Miller ...................................    16,000         1.8%       39.50      2/1/06          201,600
</TABLE>
- ----------

(1)  The indicated options have a term of 10 years and were granted pursuant to
     the Company's 1993 Stock Incentive Plan. The number of options reflect the
     two-for-one stock split that occurred subsequent to their grant on February
     1, 1996.

(2)  Based on 893,612 options granted in fiscal 1996.

(3)  In accordance with Securities and Exchange Commission rules, the
     Black-Scholes option pricing model was chosen to estimate the Grant Date
     Present Value of the options set forth in this table. The Company's use of
     this model should not be construed as an endorsement of its accuracy at
     valuing options. All stock option models require a prediction about the
     future movement of the stock price. The following assumptions were made for
     purposes of calculating Grant Date Present Values: average option term of
     six years, volatility of 22.4% (calculated monthly over the three preceding
     calendar years), dividend yield of 3.24% and interest rate of 7.31% (six
     year Treasury note rate at April 10, 1996). The real value of options in
     this table depends upon the actual performance rate of the Company's stock
     during the applicable period and upon when they are exercised.

                                       15

<PAGE>

OPTION EXERCISES AND VALUES

     This table presents information regarding options exercised for shares of
the Company's Common Stock during fiscal 1996 and the value of unexercised
options held at December 31, 1996.

<TABLE>
 AGGREGATED OPTION EXERCISES IN FISCAL 1996 AND 1996 FISCAL YEAR-END OPTION VALUES

<CAPTION>

                                                    NUMBER OF SECURITIES UNDERLYING    VALUES OF UNEXERCISED IN-THE-MONEY
                         SHARES ACQUIRED    VALUE   UNEXERCISED OPTIONS AT FY-END (#)       OPTIONS AT FY-END ($) (2)
                           ON EXERCISE     REALIZED ---------------------------------  ----------------------------------
  NAME                        (#)          ($) (1)     EXERCISABLE     UNEXERCISABLE     EXERCISABLE       UNEXERCISABLE
  ----                   ---------------  --------- ----------------  ---------------  ----------------   ---------------
  <S>                       <C>           <C>           <C>               <C>              <C>               <C>
  Mr. Preston ..........    120,000       3,179,996     116,666           783,334          3,657,479         18,565,645
  Mr. Robinson .........     50,000       1,323,375      57,666           135,334          1,752,835          3,063,228
  Mrs. Gold ............          0               0      14,666            31,334            445,522            727,603
  Ms. Woodbury .........     13,999         380,931           0            33,401                  0            752,922
  Mr. Miller ...........          0               0       9,533            26,067            288,811            581,776
                                                                                      
</TABLE>

- ----------

(1)  Value Realized is calculated as follows: [(Per Share Closing Sale Price on
     Date of Exercise)--(Per Share Exercise Price)] x Number of Shares for Which
     the Option was Exercised.
                                                        
(2)  Value of Unexercised, In-the-Money Options at 12/31/96 is calculated as
     follows: [(Per Share Closing Sale Price on 12/31/96)--Per Share Exercise
     Price)] x Number of Shares Subject to Unexercised Options. The per share
     closing price on 12/31/96 was $57.125.

                    RETIREMENT, DEATH AND SEVERANCE BENEFITS

     The following table shows the estimated annual retirement allowance for
life annuity under the Retirement Plan and the Supplemental Plan (which are
defined below) for participants retiring at age 65 whose three-year average
compensation and years of service at retirement would be in the classifications
shown:

<TABLE>

                ESTIMATED ANNUAL RETIREMENT ALLOWANCES AT AGE 65
<CAPTION>
                                                                   
 AVERAGE OF THREE
  HIGHEST YEARS'                                     YEARS OF CREDITABLE SERVICE
ANNUAL COMPENSATION                 ------------------------------------------------------------
IN LAST TEN YEARS                      15           20           25           30            35
- -------------------                 -------       -------      -------      -------      -------
<S>                                 <C>           <C>          <C>          <C>          <C>    
$  200,000 .....................     60,000        80,000      100,000      110,000      120,000
   300,000 .....................     90,000       120,000      150,000      165,000      180,000
   400,000 .....................    120,000       160,000      200,000      220,000      240,000
   500,000 .....................    150,000       200,000      250,000      275,000      300,000
   600,000 .....................    180,000       240,000      300,000      330,000      360,000
   700,000 .....................    210,000       280,000      350,000      385,000      420,000
   800,000 .....................    240,000       320,000      400,000      440,000      480,000
   900,000 .....................    270,000       360,000      450,000      495,000      540,000
 1,000,000 .....................    300,000       400,000      500,000      550,000      600,000
 1,100,000 .....................    330,000       440,000      550,000      605,000      660,000
 1,200,000 .....................    360,000       480,000      600,000      660,000      720,000
 1,300,000 .....................    390,000       520,000      650,000      715,000      780,000
 1,400,000 .....................    420,000       560,000      700,000      770,000      840,000
 1,500,000 .....................    450,000       600,000      750,000      825,000      900,000

</TABLE>

                                       16
<PAGE>
 
     As of December 31, 1996, Mr. Preston had an average three-year compensation
of $1,386,280 and 36 years of creditable service; Mr. Robinson had an average
three-year compensation of $954,191 and 24 years of creditable service; Mrs.
Gold had an average three-year compensation of $441,979 and 27 years of
creditable service; Ms. Woodbury had an average three-year compensation of
$386,577 and 19 years of creditable service; and Mr. Miller had an average
three-year compensation of $342,226 and 4 years of creditable service.

     Benefits under Avon's Employees' Retirement Plan (the "Retirement Plan")
are based on the average of a participant's five highest years' compensation
during the ten years prior to retirement and the number of years of creditable
service, and are offset in part by Social Security benefits. The compensation
covered by the Retirement Plan includes base salary, commissions and annual
incentive bonuses.

     The Company's Supplemental Executive Retirement Plan (the "Supplemental
Plan") will pay to executive officers and certain other selected executives a
supplemental pension equal to the difference between the annual amount of a
pension calculated under the Supplemental Plan and the amount the participant
will receive under the Retirement Plan. The pension benefit calculation under
the Supplemental Plan is similar to that under the Retirement Plan except that
it takes into account a greater percentage of each participant's final average
earnings computed on the basis of the three highest years' compensation during
the ten years prior to retirement and is not subject to any offset of Social
Security benefits or maximum limitation on qualified plan benefits but is
subject to offset by the benefits provided under the Retirement Plan. The
Supplemental Plan provides that certain participants (including Messrs. Preston
and Robinson) who retire at age 65 (or who retire at age 60 with 15 years of
creditable service) will receive a pension benefit which is not less than
one-half of his or her final three-year average compensation.

     For purposes of determining benefits and eligibility for benefits under the
Supplemental Plan, the Company has granted Mr. Preston 5 additional years of
creditable service and Mr. Robinson 16 years of creditable service. The pension
benefits payable by Avon to Mr. Robinson will be the higher of (i) the amount
calculated utilizing the additional credited service and including the offset of
prior benefits earned by Mr. Robinson while in the employ of his former employer
or (ii) the benefit amount calculated using his Avon service only. If
recognition of Mr. Robinson's service with his former employer is not necessary
to qualify him for the pension benefit described in the paragraph above, his
pension will not be reduced by the value of the benefits earned with his former
employer.

     The Company maintains a supplemental benefits plan (the "SLIP"),
participation in which is restricted to approximately 45 corporate and division
officers, including the named executives. This plan provides for death benefits
ranging from $250,000 to $2,000,000. This death benefit is in addition to the
coverage under the Company's group life insurance program. For participants
eligible prior to January 1, 1990 (including Messrs. Preston and Robinson), such
coverage continues after retirement and provides that in the event of a change
of control (as defined in the plan document) of the Company prior to a
participant's death, vested participants and participants involuntarily
terminated after a change of control will receive a fully-paid whole-life
policy, including an appropriate tax reimbursement, with a face amount equal to
one-half of the death benefits payable under this plan.

CONTRACTS WITH EXECUTIVES

     The Company currently has employment contracts ("Employment Contracts")
with each of the named executives.

     A new Employment Contract with Mr. Preston was executed effective November
1, 1995 succeeding a prior contract which by its terms expired on that date. The
term of the new contract will expire as of May 7, 1998, a date which is shortly
after Mr. Preston's attainment of age 65, his Normal Retirement Age under the
Company's retirement program. Under the new contract Mr. Preston will remain
employed on a full time basis as Chairman of the Board until that date, provided
that any time subsequent to May 1, 1997 the Board of Directors may elect another
officer to concurrently serve as the Company's Chief Executive Officer.

                                       17
<PAGE>

     The Employment Contracts provide that if the executive's employment is
terminated without cause, the executive generally shall receive a payment equal
to the sum of: (i) the present value of the executive's Base Salary for a period
equal to two or three years (depending upon the executive's position at the
Company); (ii) continuation of benefits for two or three years (depending upon
the executive's position at the Company); and (iii) a bonus payment in an amount
not to exceed the executive's target annual bonus for the year of termination.
Under the terms of the Employment Contracts, such amounts payable upon
termination are generally reduced by any amounts payable under the Company's
regular Severance Plan.

     The Employment Contracts also provide that upon the executive's actual or
constructive termination of employment other than for cause in connection with
the occurrence of certain change of control or potential change of control
events (as defined in the Employment Contracts), the executive will receive
payment of an amount equal to the sum of: (a) up to three years' salary and
bonus, (b) the present value of three years' insurance and fringe benefits, and
(c) the cash-out value of all then outstanding stock options, Restricted Shares
and the maximum payout value of their 1997 LTIP Performance Units. Assuming an
actual or potential change of control had occurred on January 2, 1997 and with
termination of the executives immediately thereafter, Mr. Preston would receive
$4,684,668; Mr. Robinson would receive $3,796,086; Mrs. Gold would receive
$1,795,194; Ms. Woodbury would receive $1,626,993; and Mr. Miller would receive
$1,383,030; plus the amounts referred to in (b) and (c) above.

     The Employment Contracts also provide for reimbursement by the Company of
any excise taxes incurred under Section 4999 of the Internal Revenue Code by
reason of a change of control, and for any income and excise taxes incurred in
connection with such reimbursement. The actual amount of such reimbursements is
difficult to determine due to, among other things, (i) the number of variables
involved, such as the price of the Common Stock at relevant times and the
circumstances and timing of any termination, and (ii) uncertainties regarding
the application of the relevant tax rules

          PROPOSAL 2--FIRST AMENDMENT OF THE 1993 STOCK INCENTIVE PLAN

     In May 1993 Company Shareholders approved adoption of the 1993 Stock
Incentive Plan ("1993 Plan") which is administered by the Compensation Committee
of the Board of Directors ("Committee"). Pursuant to such Plan, the Committee
may make incentive compensation awards to Company officers and key executives,
in the form of stock options, restricted stock and Performance Units. As
adjusted by the two for one stock split that became effective in May, 1996, a
maximum of 7,050,000 shares may be issued under the 1993 Plan.

     The Board of Directors has approved and recommends for shareholder approval
the First Amendment of the 1993 Plan, the text of which is set forth in Appendix
A to this proxy statement. The principal purpose of the amendment is to permit
certain stock incentives to also be awarded to non-management directors as part
of the revised compensation program for such directors described on page 8 of
this proxy statement.

     The amendment also makes changes responsive to tax law changes imposing
limits on the tax deductibility of compensation paid to certain executive
officers. Section 162(m) of the Internal Revenue Code denies a corporate income
tax deduction for annual compensation exceeding $1 million paid to the chief
executive officer or any of the four other highest paid executive officers.
Certain forms of compensation paid pursuant to a shareholder approved incentive
compensation plan, however, are excluded from such deduction limit, provided,
that the plan complies with various requirements set forth in Section 162(m) and
Internal Revenue Service regulations promulgated thereunder.

     Among such requirements is that a plan must prescribe specific limitations
on the compensation that may be paid to any one participant in a plan. The
proposed First Amendment therefore stipulates that no more than 10% of all Stock
Options or Stock Appreciation Rights awarded over the term of the 1993 Plan may
be awarded to any one participant. Certain other technical changes are also
proposed, in part to reflect the two for one split of the Company's Common Stock
that became effective in May 1996. 

     YOUR BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE APPROVAL
OF THE FIRST AMENDMENT OF THE 1993 STOCK INCENTIVE PLAN.

                                       18
<PAGE>

              PROPOSAL 3--APPROVAL OF 1997 LONG-TERM INCENTIVE PLAN

     The Board of Directors believes that it is in the best interests of the
Company to maintain forms of incentive compensation for its officers and key
executives that are based on the attainment of long-term financial performance
objectives and linked to appreciation in the value of the Company's Common
Stock. Accordingly, it has approved and recommends for Shareholder approval the
Avon Products, Inc. 1997 Long-Term Incentive Plan (the "Plan"), the full text of
which is set forth in Appendix B to the proxy statement. The 1997 Plan is a
stock incentive program within the scope of the 1993 Stock Incentive Plan
approved by the Company's Stockholders in 1993 ("1993 Plan").

     The 1997 Plan covers a three year performance period for the years
1997-1999 and provides for the grant of stock options to purchase shares of Avon
Products, Inc. Common Stock ("Common Stock"), cash based Performance Units and
shares of Restricted Stock. The Plan is administered by the Compensation
Committee of the Board of Directors (the "Committee"), each member of which must
be an "outside director." The Committee will determine the persons to whom
awards will be granted and the terms and conditions of awards, subject to the
terms and conditions of the 1997 Plan and, where applicable, the 1993 Plan.
Officers and key employees of the Company are eligible to participate in the
1997 Plan. It is estimated that approximately 400 individuals are eligible to
participate.

STOCK OPTIONS

     The 1997 Plan provides for the grant of stock options on an annual basis
during the three year term of the Plan. In accordance with the 1993 Plan, the
per share exercise price of any option may not be less than the fair market
value of a share of Common Stock at the time of grant. Once an option is
granted, its exercise price may not be reduced by amendment and no option may be
exchanged for a new option with a lower price.

     The term for exercise of any stock option may not exceed ten years and most
options will vest as to exercise rights in equal installments over a period of
three years following the date of grant. As of March 17, 1997, the closing price
of the Company's Common Stock, as reported on the New York Stock Exchange, was
$56 per share.

PERFORMANCE UNITS

     In addition to stock options, the 1997 Plan provides for the grant of
potential cash awards in the form of Performance Units which are authorized by
the 1993 Plan. The cash value of all Performance Units will be determined
immediately following the conclusion of the 1997-1999 performance period and
shall be based on the degree to which applicable performance objectives have
been attained. The principal performance objective consists of cumulative
Earnings Per Share ("EPS") objectives for the three year period which are
applicable to the Performance Units of all participants. Participants who are
with the management of an operating business unit or country unit will have an
additional performance objective based on the cumulative operating profit or
cumulative pre-tax contribution of the applicable unit or country.

     A Participant's Performance Units will have a payout value of $100 per unit
if the target performance objectives applicable to such units are exactly
attained. If actual performance exceeds the applicable target objectives, the
payout value will be greater than $100 per unit, up to a maximum of $200 per
unit. If performance falls short of the applicable target objectives, the payout
value will be less than $100, going to as low as $50 per unit if a minimum
threshold performance objective is attained, with a zero value if performance is
below the threshold. All performance units, including those based on attainment
of cumulative operating objectives, will have a zero value, (no cash awards
would be payable) if the minimum threshold cumulative EPS objective for the
performance period has not been attained.

     Attainment of performance objectives that fall between the threshold and
target levels or between the target and maximum levels will result in
Performance Unit payout values that are scaled between $50 and $100, or between

                                       19
<PAGE>

$100 and $200, as the case may be, determined in accordance with proration
tables established by the Committee during the first 90 days of the Performance
Period. In no event may any one participant receive a cash award in excess of $6
million under the 1997 Plan. It is anticipated that all cash awards determined
to be payable pursuant to the 1997 Plan will be distributable within the first
60 days of the year 2000.

     On March 6, 1997 the Committee established all of the performance
objectives applicable to Performance Units and contingently approved awards for
the three year performance period. Additional awards of Performance Units will
be made with respect to promotions to reflect any promotional increase in a
participant's base salary, unless the Committee in its discretion determines not
to make such awards. The Committee may also make awards of Performance Units to
executives who first become eligible for the 1997 Plan in the future, but all
awards will be subject to the same applicable performance objectives and maximum
limitations.

     The initial grants of stock options and Performance Units under the 1997
Plan are contingent upon approval of the 1997 Plan by shareholders at the 1997
Annual Meeting of Shareholders, in accordance with this proxy statement. The
following table sets forth the stock options and Performance Units contingently
granted on March 6, 1997 to the persons or groups listed below.

                                          STOCK     PERFORMANCE     TARGET VALUE
                                         OPTIONS       UNITS          OF UNITS
                                         -------    -----------     ------------
James E. Preston .....................      N/A          N/A        $      N/A
Edward J. Robinson ...................   34,582       21,000         2,100,000
Christina A. Gold ....................   12,449        7,560           756,000
Edwina D. Woodbury ...................   10,671        6,480           648,000
Ward M. Miller, Jr. ..................    7,904        4,800           480,000
All executive officers 
  as a group .........................   82,995       50,400         5,040,000
All employees as a group
 (excluding executive officers) ......  621,624      362,286        36,228,000

FEDERAL INCOME TAX CONSEQUENCES

     A participant will not recognize any taxable income upon the grant of an
option plan prior to the exercise of such option. All options granted under the
1997 Plan are "non-qualified" options and upon exercise a participant will
recognize compensation taxable as ordinary income in an amount equal to the
excess of the fair market value of the Common Stock on the date the option is
exercised over the price paid for the Common Stock, and the Company will then be
entitled to a corresponding income tax deduction.

     A participant will not recognize any taxable income upon the grant of
Performance Units. When a cash payout is made with respect to such units, viz,
in the year 2000 following the end of the three year performance period, a
participant will then recognize compensation taxable as ordinary income. A
participant will not recognize any taxable income upon the award of Restricted
Stock until the restrictions are removed so as to eliminate any risk of
forfeiture. At the time such restrictions are removed a participant will
recognize ordinary taxable income based on the then fair market value of the
stock.

     YOUR BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE APPROVAL
OF THE 1997 LONG-TERM INCENTIVE PLAN.

                                       20

<PAGE>


       PROPOSAL 4--RATIFICATION OF APPOINTMENT OF INDEPENDENT ACCOUNTANTS

     Unless otherwise directed by the Shareholders, proxies will be voted for
ratification of the appointment by the Board of Directors, upon the
recommendation of the Audit Committee, of Coopers & Lybrand L.L.P., Certified
Public Accountants, as independent accountants for the year 1997. Coopers &
Lybrand L.L.P. began auditing the accounts of the Company in 1989. If the
appointment of Coopers & Lybrand L.L.P. is not ratified by the Shareholders, the
Audit Committee will reconsider its recommendation. The Company is informed that
no member of Coopers & Lybrand L.L.P. has any direct or any material indirect
financial interest in the Company or any of its subsidiaries. A member of the
firm will be present at the Annual Meeting to answer appropriate questions and
to make a statement if he or she desires.

     With respect to the proposal to ratify the appointment of Coopers & Lybrand
L.L.P. as independent accountants, Shareholders may direct that their votes be
cast for or against such proposal, or may abstain, by marking the appropriate
box on the proxy card.

     YOUR BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE
RATIFICATION OF THE APPOINTMENT OF COOPERS & LYBRAND L.L.P. AS INDEPENDENT
ACCOUNTANTS FOR THE YEAR 1997.

                                  OTHER MATTERS

     The Board of Directors knows of no other matters to be brought before the
Annual Meeting. However, if any other matters are properly brought before the
Annual Meeting, the persons appointed in the accompanying proxy intend to vote
the shares represented thereby in accordance with their best judgment.

                             SOLICITATION OF PROXIES

     The cost of the solicitation of proxies on behalf of Avon will be borne by
Avon. Directors, officers and other employees of Avon may, without additional
compensation except reimbursement for actual expenses, solicit proxies by mail,
in person or by telecommunication. In addition, Avon has retained Morrow & Co.,
Inc. at a fee estimated not to exceed $15,000, plus reasonable out-of-pocket
expenses, to assist in the solicitation of proxies. Avon will reimburse brokers,
fiduciaries, custodians and other nominees for out-of-pocket expenses incurred
in sending Avon's proxy materials to, and obtaining instructions relating to
such materials from, beneficial owners.

                  SHAREHOLDER PROPOSALS FOR 1998 ANNUAL MEETING

     Any proposal that a Shareholder may desire to have included in the
Company's proxy material for presentation at the 1998 Annual Meeting must be
received by the Company at Avon Products, Inc., 1345 Avenue of the Americas, New
York, New York 10105, Attention: Secretary, on or prior to November 25, 1997.

     Upon the written request of any Shareholder to the Shareholder Relations
Department (Attention: Marilyn Reynolds) at the address listed above (telephone
number 212-282-5619), the Company will provide without charge a copy of its
Annual Report on Form 10-K for 1996, as filed with the Securities and Exchange
Commission.


                                              By Order of the Board of Directors


                                              Ward M. Miller, Jr.
                                              Senior Vice President,
                                              General Counsel and Secretary


 March 25, 1997
 New York, New York

                                       21
<PAGE>


- --------------------------------------------------------------------------------
     If your Shares are held in the name of a brokerage firm, bank nominee or
other institution, only it can sign a proxy card with respect to your Shares.
Accordingly, please contact the person responsible for your account and give
instructions for a proxy card to be signed representing your Shares. 
- --------------------------------------------------------------------------------

If you have any questions about giving your proxy or require assistance, please
contact our proxy solicitor at:



                               MORROW & CO., INC.
                              909 Third Avenue New
                              York, New York 10022
                                 (212) 754-8000

                          Call Toll-Free 1-800-662-5200

                                       22
<PAGE>

                                                                      APPENDIX A

                             FIRST AMENDMENT OF THE
                               AVON PRODUCTS, INC.
                            1993 STOCK INCENTIVE PLAN

     The Avon Products, Inc. 1993 Stock Incentive Plan ("1993 Plan") was
approved by the Shareholders of Avon Products, Inc. ("Company") at the Company's
Annual Meeting of Shareholders held May 6, 1993. Subject to approval by the
Company's Shareholders at the Annual Meeting held May 1, 1997, the 1993 Plan is
hereby amended, effective January 1, 1997, as follows:

     1. The definitions of "Committee" and "Stock" set forth in Section 1.1 of
the 1993 Plan are amended to read as follows:

          (d) "Committee" means the Compensation Committee of the Board of
     Directors, each member of which must be an "outside director" within the
     meaning of Section 162(m) of the Code;

          (m) "Stock" means the Company's common stock, $0.25 par value.

     2. Section 2.4 is amended to read in its entirety as follows:

          2.4 Eligibility and Limits  Stock Incentives may be granted to 
     officers and key employees of the Company and, subsequent to January 1,
     1997, to non-management directors of the Company including non-management
     directors who serve on the Committee. Any other provisions of the Plan to
     the contrary notwithstanding, non-management directors shall be entitled to
     receive Stock Incentives in substantially similar amounts, subject to terms
     and conditions set forth in a separate Stock Incentive Program applicable
     only to non-management directors, approved by the Board of Directors.
     Incentive stock options, however, may be granted only to an employee of the
     Company or any subsidiary. In the case of incentive stock options, the
     aggregate Fair Market Value (determined as at the date an incentive stock
     option is granted) of stock with respect to which stock options intended to
     meet the requirements of Code Section 422 become exercisable for the first
     time by an individual during any calendar year under all plans of the
     Company and its Subsidiaries shall not exceed $100,000; provided further,
     that if the limitation is exceeded, the incentive stock option(s) which
     cause the limitation to be exceeded shall be treated as non-qualified stock
     option(s).

     3. Section 3.1(a) is amended to read in its entirety as follows:

          3.1 Terms and Conditions of All Stock Incentives

          (a) The number of shares of Stock as to which a Stock Incentive shall
     be granted shall be determined by the Committee in its sole discretion,
     subject to the provisions of Section 2.2 as to the total number of shares
     available for grants under the plan. The number of shares as to which Stock
     Options or Stock Appreciation Rights may be granted to any one Participant
     during the term of the Plan, however, shall not exceed 10% of the Maximum
     Plan Shares that may be issued under the Plan.

     4. Except as provided above, the 1993 Plan shall continue in effect without
additional amendment.

                                      A-1
<PAGE>

                                                                      APPENDIX B
                               AVON PRODUCTS, INC.
                          1997 LONG TERM INCENTIVE PLAN

I. INTRODUCTION

     1.1 Purpose  The purpose of this Plan is to provide additional incentives
for officers and key employees of the Company to operate and manage the
Company's business in a manner that will achieve long-term growth and
profitability and to provide a means of recruiting and retaining such officers
and key employees.

     1.2 Relationship to 1993 Stock Incentive Plan  This Plan is subject to the
Avon Products, Inc. 1993 Stock Incentive Plan which has been approved by the
Company's shareholders. Accordingly, this Plan shall be deemed a "Stock
Incentive Program" as defined therein and shall be subject to the terms and
conditions of the 1993 Stock Incentive Plan. In the event of any conflict, the
terms and conditions of the 1993 Stock Incentive Plan shall govern.

     1.3 General Description  This Plan provides for the grant to eligible
Participants of two forms of incentive awards with respect to a performance
period covering the three years 1997-1999, namely Performance Units and Stock
Options. While Performance Units will consist of potential cash incentives, both
types of awards shall be considered as "Stock Incentives" eligible for grants
under the 1993 Stock Incentive Plan. The Plan also provides for the grant of
shares of Restricted Stock Awards as set forth in Part V hereof.

     1.4 Definitions  Capitalized words and phrases in this Plan shall have the
same meaning as the definitions set forth in the 1993 Stock Incentive Plan, to
the extent that they are defined therein, except as otherwise indicated.
Definitions used in this Plan shall have the meanings set forth below:

          "Committee" means the Compensation Committee of the Board of
     Directors, each member of which is an "outside director", within the
     meaning of Section 162(m) of the 1986 Internal Revenue Code.

          "Performance Period" means the period of three consecutive calendar
     years commencing with the year 1997.

          "Plan" means the Avon Products, Inc. 1997 Long Term Incentive Plan.

          "Senior Officers" means those Company Executive Officers who are
     subject to Section 16 of the Exchange Act and all other officers who report
     to the Company's Chief Executive Officer.

II. PARTICIPATION

     2.1 General Rule  The Committee shall determine the levels and categories
of officers and key employees of the Company and its Subsidiaries who shall be
Participants in the Plan. The initial grant of Plan awards shall be made during
the first 90 days of the first year of the Performance Period.

     2.2 Participants Not Eligible at Time of Initial Grant  If an employee
becomes eligible for Participation subsequent to the date of initial grant, he
or she may become a Participant at such later date, with awards to such a
Participant to be subject to the terms set forth below. 

III. PERFORMANCE UNIT AWARDS

     3.1 Performance Objectives  Performance Units will realize a cash payout
value following the end of the Performance Period, only to the extent applicable
Performance Objectives have been attained for such period. Performance
Objectives applicable to Performance Units awarded to Global Participants, i.e.,
participants who are

                                       B-1
<PAGE>

not principally members of management of an Operating Business Unit ("OBU") or
Country, shall solely be the Cumulative EPS Objectives described below. With
respect to Participants who are principally members of management of an OBU or
Country, 60% of their awarded units shall be subject to the Cumulative EPS
Objectives and 40% subject to their applicable Non-EPS Performance Objectives,
as described below.

     Appropriate adjustments in Performance Objectives may be made with respect
to the Performance Units of Participants who during the course of the
Performance Period transfer between OBU's or Countries or have their status
changed to or from that of a Global Participant, to reflect, for the balance of
the Period, the Performance Objectives associated with each Participant's new
status or location. At the discretion of the Committee, however, a Participant's
compensation payable pursuant to this Article III may be reduced to the amount
otherwise payable solely based on the Performance Objectives applicable to such
Participant as of the time of his or her initial grant of Performance Units.

     3.2 Definitions for Performance Award Units  Terms applicable to
Performance Unit awards shall have the meanings set forth below:

          a. "Base Grant Value" means the target cash value of each Performance
     Unit which shall be $100.

          b. "Ultimate Payment Value" means the cash value of each Performance
     Unit, which shall be determined by the Committee following the end of the
     Performance Period. Such value may be as high as $200 if the Maximum Growth
     Rate has been attained, or zero if the Threshold Growth Rate has not been
     attained.

          c. "Earnings Per Share" means the fully diluted earnings per share of
     Stock calculated on the weighted average number of shares outstanding as
     reported in the Company's Annual Report based on consolidated net income
     (before extraordinary items and income taxes related thereto) of the
     Company, as determined by the Company's independent public accountants.
     Such determination and report shall be made as of the end of the
     Performance Period with respect to such Period and the applicable Base Year
     in conformity with generally accepted accounting principles consistently
     applied.

          d. "Cumulative EPS" means the aggregate total Earnings Per Share for
     the entire Performance Period.

          e. "Target EPS Objective" means the Cumulative EPS established by the
     Committee for the Performance Period which, if exactly attained, shall
     result in an Ultimate Payment Value of $100 per Performance Unit.

          f. "Maximum EPS Objective" means the Cumulative EPS established by the
     Committee for the Performance Period which, if attained or exceeded, shall
     result in an Ultimate Payment Value of $200 per Performance Unit.

          g. "Threshold EPS Objective" means the Cumulative EPS established by
     the Committee for the Performance Period which, if exactly attained, shall
     result in an Ultimate Payment Value of $50 per Performance Unit and, if not
     attained, shall result in an Ultimate Payment Value of zero for all
     Performance Units.

          h. "Cumulative Operating Profit" means the aggregate total operating
     profit achieved for the entire Performance Period of a designated OBU or
     Country business unit.

          i. "Cumulative Pretax Contribution" means the aggregate total pretax
     contribution to the Company achieved for the entire Performance Period by a
     designated Country business unit.

          j. "Non-EPS Performance Objectives" means the Cumulative Operating
     Profit or Cumulative Pretax Contribution objectives, as established by the
     Committee, which are applicable to that portion of a Participant's
     Performance Units whose value will be determined by the degree to which
     such objectives have been achieved. The value of such units will be zero,
     however, if the Threshold EPS Objective has not been achieved.

                                      B-2
<PAGE>

          k. "Target Non-EPS Performance Objectives" means the level of
     Cumulative Operating Profit or Cumulative Pretax Contribution, whichever is
     applicable, as established by the Committee, which, if exactly attained,
     shall result in an Ultimate Payment Value of $100 for each Performance Unit
     whose value is to be determined by Non-EPS Performance Objectives.

          l. "Maximum Non-EPS Performance Objectives" means the level of
     Cumulative Operating Profit or Cumulative Pretax Contribution, whichever is
     applicable, as established by the Committee, which, if attained or
     exceeded, shall result in an Ultimate Payment Value of $200 for each
     Performance Unit whose value is to be determined by Non-EPS Performance
     Objectives.

          m. "Threshold Non-EPS Performance Objectives" means the level of
     Cumulative Operating Profit or Cumulative Pretax Contribution, whichever is
     applicable, as established by the Committee which, if exactly attained,
     shall result in an Ultimate Payment Value of $50 for each Performance Unit
     whose value is to be determined by Non-EPS Performance Objectives.

          n. "Proration Tables" mean the tables established by the Committee
     which shall determine the Ultimate Values of Performance Units where the
     applicable performance attained exceeds its Threshold Objective but is less
     than its Maximum Objective (and is not exactly at Target).

     All of the foregoing Performance Objectives and Proration Tables shall be
established by the Committee during the first 90 days of the Performance Period.

     3.3 Grants of Performance Units  The Committee shall authorize grants of
Performance Units to Participants and establish the Performance Objectives to be
applied for such units, including the Target, Maximum and Threshold levels of
all relevant objectives and their Proration Tables. The Committee shall approve
(a) all specific grants of Performance Units to Senior Officers and (b) an
aggregate number of Performance Units to be granted other Participants, which
shall be allocated by the Company's Chief Executive Officer.

     The number of Performance Units to be initially granted a Participant shall
be determined as follows: (a) an annualized cash target amount shall be
established, (b) such cash target amount shall be divided by the Base Grant
Value of $100 and (c) the resulting number shall be multiplied by the number of
years in the Performance Period (three).

     When a Participant is promoted to a higher level position, supplemental
grants of Performance Units shall be awarded to such Participant determined by
the amount of base salary increase attributable to the promotion and the same
cash target percentage used in calculating his or her prior initial grant. The
Committee reserves the right, however, to decline to grant such supplemental
Performance Units. At any time during the Performance Period, grants of
Performance Units may be made, at the Committee's sole discretion, to employees
hired subsequent to the initial grant date or who otherwise have subsequently
become eligible for Participation. All Performance Units granted subsequent to
the initial grant date shall take into account the shorter period of time
remaining between the date of the grant and the end of the Performance Period.
If, for example, a grant was made effective as of the first day of the second
year of the Performance Period, the cash target amount referred to in the
preceding paragraph would be multiplied by two rather than three.

     In no event, however, may the total cash value for aggregate Performance
Units awarded to any one Participant exceed $6,000,000. All Performance Units,
regardless of when granted, shall be subject to the same performance criteria in
determining Ultimate Payment Value, including the relevant three-year
Performance Objectives.

     3.4 Value Determination and Payment  The Ultimate Payment Value(s) of all
Performance Units shall be determined by the Committee as soon as practicable
after the end of the Performance Period and its review of a report concerning
actual Cumulative EPS for the period submitted to the Committee by the Company's
independent public accountants, and the Cumulative Operating Profit and
Cumulative Pretax Contribution totals submitted by the

                                      B-3
<PAGE>

Company's Chief Financial Officer. The Ultimate Payment Value initially so
determined for Performance Units shall be increased by 10% if an Avon Value
Added ("AVA") growth objective for the Performance Period has been attained or
exceeded. Such AVA "kicker" objective shall be established by the Committee
during the first 90 days of the Performance Period.

     Payment to a Participant shall be made in a single sum in cash equal to the
applicable Ultimate Payment Value(s), adjusted by any AVA kicker, multiplied by
his or her total Performance Units and reduced by applicable tax withholding.
Such payments shall be made as soon as practicable after the Committee
determines such Ultimate Payment Value(s).

     3.5 Termination of Employment During Performance Period  If prior to the
end of the Performance Period but after completion of the period's first
calendar year, a Participant (a) dies while employed by the Company, (b) retires
under the terms of a Company retirement plan or (c) is involuntarily terminated
by the Company, other than for cause, such Participant shall remain entitled to
a portion of the Performance Units granted to him or her. Such portion shall be
the Participant's total number of Performance Units multiplied by a fraction,
the numerator of which is the number of months in which such Participant was
actively employed during the Participant's Performance Period (including the
month during which employment terminated) and the denominator of which is 36 or,
if fewer, the number of months from the effective date of the grant of the
Participant's Performance Units to the end of the Performance Period (applicable
in the case of grants first made after the initial grant).

     Except as provided below, no payment can be made for such retained
Performance Units prior to the time the Committee has determined the Ultimate
Payment Value(s) assigned to all Performance Units. To the extent applicable, if
a Threshold Objective has not been attained, no payment would be made for any
Performance Units subject to such Threshold Objective.

     At the discretion of the Committee, however, a payment may be made on
behalf of a deceased Participant prior to the end of the Performance Period
based on the above described proration formula and a Base Grant Value. Any
payment made with respect to a Participant who has died shall be paid to the
beneficiary designated by the Participant to receive the proceeds of any group
life insurance coverage provided for the Participant by the Company. A
Participant who has not designated such beneficiary, or who desires to designate
a different beneficiary, may file with the Company a written designation of a
beneficiary under the Plan, which designation may be changed or revoked only by
the Participant. If no designation of beneficiary has been made under such life
insurance coverage or filed with the Company, distribution shall be made to the
Participant's spouse, if surviving, and if not, to the Participant's estate.

     No payment will be due any Participant who voluntarily terminates
employment or whose employment has been involuntarily terminated by the Company
for "cause" prior to the end of the Performance Period. Unless otherwise
provided by an individual employment agreement, a Participant who is deemed
terminated for cause pursuant to the terms of the applicable Company Severance
Pay Plan, shall be deemed terminated for cause for purposes of this Plan. Except
in the case of a "Change of Control" situation, any Participant who is
terminated for any reason during the first year of the Performance Period is not
entitled to any payment, provided that the Committee, at its discretion, may
make a payment on behalf of a deceased Participant.

     No payment will be due any Participant who terminates employment and prior
to the end of the Performance Period, without the written consent of the
Company, (a) knowingly discloses confidential information concerning the
Company, (b) accepts employment, or enters into a consulting arrangement with,
another direct selling company that competes with the Company or (c) solicits
any Company employees to leave to work for another employer.

     3.6 Change of Control  In the event that a Change of Control should occur,
payment will be made with respect to all Performance Units as soon as
practicable. The amount to be paid per Performance Unit shall be the greater of
the Base Grant Value ($100) or such higher Ultimate Payment Value up to $200 as
may be established by the Committee 

                                      B-4
<PAGE>

in its discretion. In the event Change of Control occurs prior to the end of the
first calendar year of the Performance Period, only Base Grant Value will be
used.

IV. STOCK OPTION GRANTS

     4.1 Initial Option Grants  Any Participant eligible to receive an award of
Performance Units at the time of initial grants for the Performance Period shall
also receive a grant of Stock Options. Stock Options may also be granted to
certain Participants who are not otherwise eligible to receive an award of
Performance Units. Additional options may be granted to active Participants on
the first and second anniversary dates of the initial grant or at such other
times as the Committee may determine. The Committee shall approve (a) all
specific grants of Stock Options to Senior Officers and (b) an aggregate number
of Stock Options to be granted other Participants, which shall be allocated by
the Company's Chief Executive Officer.

     4.2 Supplemental Option Grants  Participants who are first awarded
Performance Units subsequent to the date of the initial grants may also receive
a grant of Stock Options.

     4.3 Terms and Conditions  One-third of the shares covered by each Stock
Option grant under the Plan shall be exercisable one year following the date of
grant with another one-third exercisable one year thereafter and the final
one-third one year after that. The exercisability of Stock Options is not
affected by the Plan's performance objectives affecting Performance Units. All
other terms and conditions shall be set forth in a form of Stock Option
Agreement. All Stock Options granted under this Plan shall be consistent with,
and subject to, the terms and conditions of the 1993 Stock Incentive Plan.

     4.4 Elective Stock Options  Within 60 days of the initial grant, a
Participant may irrevocably elect, subject to the approval of the Committee, to
exchange up to 50% of his or her initially granted Performance Units for
additional "Elective Stock Options". Terms and conditions relating to the
exchange of Performance Units for Elective Stock Options will be established by
the Committee; the exercise terms for Elective Stock Options may be different
than those for regular stock option grants under this Plan. In no event may any
one Participant, however, receive stock options which, when aggregated with all
of his or her other stock options and stock incentives awarded pursuant to the
1993 Plan, exceed 10% of the Maximum Plan Shares issuable under the 1993 Plan.

V. RESTRICTED STOCK GRANTS

     At any time, and from time to time, during the Performance Period the
Committee, at its discretion, may make grants of Restricted Stock to selected
key employees. Such grants principally would be made for the purpose of
attracting and retaining those individuals for whom such form of additional
incentive compensation is deemed to be necessary and in the best interests of
the Company. Such awards of Restricted Stock need not be affected by the terms
and conditions of this Plan applicable to grants of Performance Units or Stock
Options.

     The terms and conditions of any grant of Restricted Stock shall be set
forth in a Stock Incentive Agreement executed by the employee and the Company.
Such terms and conditions shall be consistent with the 1993 Stock Incentive
Plan. Dividends on such shares, even though not vested, may, at the Committee's
discretion, be paid out currently.

VI. MISCELLANEOUS

     6.1 The Company, the Board of Directors, the Committee and the officers and
other employees of the Company shall not be liable for any action taken in good
faith in interpreting and administering the Plan.

     6.2 Pursuant to the provisions of the 1993 Stock Incentive Plan, the
Company shall deduct from all cash payments and distributions under the Plan any
taxes required to be withheld by federal, state, or local governments.

                                      B-5
<PAGE>


     6.3 The establishment of the Plan shall not be construed as conferring on
any Participant any right to continued employment or employment in any position,
and the employment of any Participant may be terminated by the Company or by the
Participant without regard to the effect which such action might have upon him
or her as a Participant in the Plan.

     6.4 No benefit under the Plan shall be subject in any manner to
anticipation, alienation, sale, transfer, assignment, pledge, encumbrance, or
charge; and any attempt to do so shall be void. No such benefit shall, prior to
receipt thereof by the Participant, be in any manner liable for or subject to
the debts, contracts, liabilities, engagements, or torts of the Participant. No
benefit or promise hereunder shall be secured by any specific assets of the
Company, nor shall any assets of the Company be designated as attributable or
allocated to the satisfaction of the Company's obligations under the Plan.

     6.5 The Committee at any time may terminate and in any respect amend or
modify the Plan, so long as such amendment does not adversely affect the rights
of any Participant with respect to Performance Units and Stock Options granted
prior to such amendment. The Committee shall have the power to interpret the
Plan and all interpretations, determinations and actions by the Committee shall
be final, conclusive and binding upon all parties.

     6.6 The Plan shall be governed by and subject to the laws of the State of
New York to the extent not preempted by federal law.

  VII. EFFECTIVE DATE

     This Plan is effective as of January 1, 1997, and its three-year
Performance Period will commence with the Calendar Year 1997.

                                      B-6
<PAGE>








                                    A V O N



<PAGE>

                                    APPENDIX
                    (Pursuant to Rule 304 of Regulation S-T)

1. Page 13 contains a description in tabular form of a graph entitled
"Performance Graph" which represents the comparison of the cumulative total
stockholder return on the Company's Common Stock against the cumulative total
return of the Standard and Poor's 500 Stock Index and the Industry Composite
Index for the period of each of the years commencing December 31, 1991 and
ending December 31, 1996, which graph is contained in the paper format of this
Proxy Statement being sent to Stockholders.


<PAGE>


                              AVON PRODUCTS, INC.

       PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY

     The undersigned shareholder of Avon Products, Inc. (the "Company") hereby
     constitutes and appoints Ward M. Miller, Jr., C. Richard Mathews and Martin
P    H. Michael, and each of them, as true and lawful attorneys and proxies of
     the undersigned, with full power of substitution and resubstitution, to
R    vote and act with respect to all shares of the Company's Common Stock, par
     value $.25 per share (the "Shares"), the undersigned could vote, and with
O    all powers the undersigned would possess, if personally present, at the
     Annual Meeting of Shareholders of the Company to be held on May 1, 1997,
X    and at any adjournments or postponements thereof (the "Annual Meeting").

Y    IF THIS PROXY IS PROPERLY EXECUTED, THE SHARES REPRESENTED HEREBY WILL BE  
     VOTED IN THE MANNER DIRECTED HEREIN BY THE SHAREHOLDER. IF NO DIRECTION IS 
     MADE, SUCH SHARES WILL BE VOTED FOR PROPOSAL 1 (THE ELECTION AS DIRECTORS  
     OF THE NOMINEES LISTED BELOW). FOR PROPOSAL NO. 2, FOR PROPOSAL 3, FOR     
     PROPOSAL 4 AND, IN THE DISCRETION OF THE PROXIES NAMED ABOVE, ON ALL OTHER 
     MATTERS THAT MAY PROPERLY COME BEFORE THE ANNUAL MEETING.
     
                       NOMINEES FOR ELECTION AS DIRECTORS

CLASS OF 2000: REMEDIOS DIAZ OLIVER, EDWARD J. ROBINSON AND PAULA STERN.

Instruction for Cumulative Voting for the Class of 2000: Unless otherwise
          specified in the space provided below, this proxy shall authorize the
          proxies listed above to cumulate all votes which the undersigned is
          entitled to cast at the Annual Meeting for, and to allocate such votes
          among, one or more of the nominees for the Class of 2000 listed above,
          as such proxies shall determine, in their sole and absolute
          discretion, in order to maximize the number of such nominees elected
          to each such class of Avon's Board of Directors. To specify a method
          of cumulative voting, write "Cumulate For" and the number of Shares
          and the name(s) of the nominee(s) in the space provided below.

                                                                    SEE REVERSE
                                                                       SIDE
- --------------------------------------------------------------------------------
                              FOLD AND DETACH HERE

                                     AVON

                         ANNUAL MEETING OF SHAREHOLDERS

                                  MAY 1, 1997
                                   10:00 A.M.
                                 THE GRAND SALON
                               AT THE ESSEX HOUSE
                             160 CENTRAL PARK SOUTH
                               NEW YORK, NEW YORK

[X] PLEASE MARK YOUR VOTES AS IN THIS EXAMPLE.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSALS 1, 2, 3 AND 4.

1. Proposal 1
   Election of Directors to the Class of 2000 (see reverse).

     [ ] FOR    [ ] WITHHELD
_________________________________________________________________________
To withhold authority for any nominee(s) for the Class of 2000, write the
name(s) of such nominee(s) in the space provided above.

2. Proposal 2
   Amendment to 1993 Stock Incentive Plan.

     [ ] FOR  [ ] AGAINST  [ ] ABSTAIN

3. Proposal 3
   Approval of 1997 Long-Term Incentive Plan.

     [ ] FOR  [ ] AGAINST  [ ] ABSTAIN

4. Proposal 4
   Ratification of the appointment of Coopers & Lybrand as Avon's independent 
   accountants.

     [ ] FOR  [ ] AGAINST  [ ] ABSTAIN


                PLEASE SIGN, DATE AND MAIL YOUR PROXY PROMPTLY!

Please sign exactly as name appears hereon. When signing as attorney, executor,
administrator, trustee or guardian, please give full title as such.

              ---------------------------------------------------

              ---------------------------------------------------
              SIGNATURE(S)                DATE

THIS PROXY REVOKES ALL PRIOR DATED PROXIES. THE SIGNER HEREBY ACKNOWLEDGES
RECEIPT OF AVON'S PROXY STATEMENT DATED MARCH 25, 1997.

<PAGE>
                               AVON PRODUCTS, INC.
                   EMPLOYEE SAVINGS AND STOCK OWNERSHIP PLAN
                     CONFIDENTIAL VOTING INSTRUCTIONS CARD

To: Chase Manhattan Bank, N.A. as Trustee (the "Trustee") under the Avon
    Products, Inc. Employee Savings and Stock Ownership Plan (the "Avon Savings
    Plan").

     THE PROXY FOR WHICH YOUR INSTRUCTIONS ARE REQUESTED IS SOLICITED ON BEHALF
     OF THE BOARD OF DIRECTORS OF AVON PRODUCTS, INC. (THE "COMPANY").

     The undersigned, as a participant in the Avon Savings Plan, hereby directs
P    Chase Manhattan Bank, N.A., as Trustee, to appoint Ward M. Miller, Jr.,
     C. Richard Mathews and Martin H. Michael, and each of them, with full power
R    of substitution and resubstitution, to vote and act with respect to all
     shares of the Company's Common Stock, par value $.25 per share (the
O    "Shares"), credited to the undersigned's Savings Plan account, at the 
     Annual Meeting of Shareholders of the Company to be held on May 1, 1997, 
X    and at any adjournments or postponements thereof (the "Annual Meeting").

Y    The Avon Savings Plan provides that participants may instruct the Trustee
     as to the manner in which the Avon Shares held by it for their accounts
     shall be voted at Shareholders' meetings. The enclosed Notice of Annual
     Meeting of Shareholders and Proxy Statement for the Annual Meeting is being
     provided to you by the Trustee under the Avon Savings Plan. In order to
     instruct the Trustee in the voting of your Avon Savings Plan shares, you
     must fill in the reverse side of this Confidential Voting Instructions
     Card, and date, sign and return the card to the Trustee in the enclosed
     envelope so that it is received by April 28, 1997.

     Unless your card is received by April 28, 1997, and unless you have
     specified your directions, your shares cannot be voted by the Trustee.
     Please date and sign on the reverse side.

                       NOMINEES FOR ELECTION AS DIRECTORS

CLASS OF 2000: REMEDIOS DIAZ OLIVER, EDWARD J. ROBINSON AND PAULA STERN.

Instruction for Cumulative Voting for the Class of 2000: Unless otherwise
          specified in the space provided below, these voting instructions shall
          authorize the Trustee to authorize the proxies listed above to
          cumulate all votes which the undersigned is entitled to cast at the
          Annual Meeting for, and to allocate such votes among, one or more of
          the nominees for the Class of 2000 listed above, as such proxies shall
          determine, in their sole and absolute discretion, in order to maximize
          the number of such nominees elected to each such class of Avon's Board
          of Directors. To specify a method of cumulative voting, write 
          "Cumulate For" and the number of Shares and the name(s) of the
          nominee(s) in the space provided below.

                                                                     SEE REVERSE
                                                                         SIDE
- --------------------------------------------------------------------------------
                              FOLD AND DETACH HERE

                                     AVON

                         ANNUAL MEETING OF SHAREHOLDERS

                                  MAY 1, 1997
                                   10:00 A.M.
                                 THE GRAND SALON
                               AT THE ESSEX HOUSE
                             160 CENTRAL PARK SOUTH
                               NEW YORK, NEW YORK

[X] PLEASE MARK YOUR VOTES AS IN THIS EXAMPLE.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSALS 1, 2, 3 AND 4.

1. Proposal 1
   Election of Directors to the Class of 2000 (see reverse).

     [ ] FOR    [ ] WITHHELD
_________________________________________________________________________
To withhold authority for any nominee(s) for the Class of 2000, write the
name(s) of such nominee(s) in the space provided above.

2. Proposal 2
   Amendment to 1993 Stock Incentive Plan.

     [ ] FOR  [ ] AGAINST  [ ] ABSTAIN

3. Proposal 3
   Approval of 1997 Long-Term Incentive Plan.

     [ ] FOR  [ ] AGAINST  [ ] ABSTAIN

4. Proposal 4
   Ratification of the appointment of Coopers & Lybrand as Avon's independent 
   accountants.

     [ ] FOR  [ ] AGAINST  [ ] ABSTAIN


                PLEASE SIGN, DATE AND MAIL YOUR INSTRUCTIONS PROMPTLY!

Please sign exactly as name appears hereon. When signing as attorney, executor,
administrator, trustee or guardian, please give full title as such.

              ---------------------------------------------------

              ---------------------------------------------------
              SIGNATURE(S)                DATE

THIS PROXY REVOKES ALL PRIOR DATED PROXIES. THE SIGNER HEREBY ACKNOWLEDGES
RECEIPT OF AVON'S PROXY STATEMENT DATED MARCH 25, 1997.



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