AVON PRODUCTS INC
10-K, 1999-02-25
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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<PAGE>

CONFORMED COPY

                            FORM 10-K

                SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549

        [x] Annual Report Pursuant to Section 13 or 15(d)
            of the Securities Exchange Act of 1934

          For the fiscal year ended December 31, 1998

                               OR

      [ ] Transition Report Pursuant to Section 13 or 15(d)
              of the Securities Exchange Act of 1934
            For the transition period from_____to_____ 

                 Commission file number 1-4881

                       AVON PRODUCTS, INC.
   ------------------------------------------------------
   (Exact name of registrant as specified in its charter)

         New York                        13-0544597         
- ---------------------------------------------------------
(State or other jurisdiction of       (I.R.S. Employer  
incorporation or organization)        Identification No.)


       1345 Avenue of the Americas, New York, N.Y.  10105-0196
            (New address of principal executive offices)
                        (212) 282-5000
                      (Telephone number)

Securities registered pursuant to Section 12(b) of the Act:


                                        Name of each exchange on
         Title of each class            which registered
- ----------------------------------------------------------------
    Common stock (par value $.25)       New York Stock Exchange
    Preferred Share Purchase Rights     New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:  None

<PAGE>


Indicate by check mark whether the registrant (1) has filed all 
reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such 
shorter period that the registrant was required to file such reports), 
and (2) has been subject to such filing requirements for the
past 90 days.                     Yes X         No      

Indicate by check mark if disclosure of delinquent filers pursuant to 
Item 405 of Regulation S-K is not contained herein, and will not be 
contained, to the best of registrant's knowledge, in definitive proxy 
or information statements incorporated by reference in Part III of 
this Form 10-K or any amendment to this Form 10-K. [ ].

     The aggregate market value of Common Stock (par value $.25) held 
by non-affiliates at January 31, 1999 was $9.7 billion.

     The number of shares of Common Stock (par value $.25) outstanding 
at January 31, 1999 was 261,901,384.


Documents Incorporated by Reference

Parts I and II     Portions of the 1998 Annual Report to Shareholders.
Part III           Portions of the Proxy Statement for the 1999 Annual
                   Meeting of Shareholders.

<PAGE>1


PART I

ITEM 1. BUSINESS

     Certain statements in this report which are not historical facts or 
information are forward-looking statements within the meaning of the 
Private Securities Litigation Reform Act of 1995, including, but not 
limited to, the information set forth herein.  Such forward-looking 
statements involve known and unknown risks, uncertainties and other 
factors which may cause the actual results, levels of activity, 
performance or achievement of Avon Products, Inc. ("Avon" or the 
"Company"), or industry results, to be materially different from any 
future results, levels of activity, performance or achievement expressed 
or implied by such forward-looking statements.  Such factors include, 
among others, the following:  general economic and business conditions; 
the ability of the Company to implement its business strategy; the 
Company's access to financing and its management of foreign currency 
risks; the Company's ability to successfully identify new business 
opportunities; the Company's ability to attract and retain key 
executives; the Company's ability to achieve anticipated cost savings and 
profitability targets; the impact of substantial currency exchange 
devaluations in the Company's principal foreign markets; changes in the 
industry; competition; the effect of regulatory and legal restrictions 
imposed by foreign governments; the effect of regulatory and legal 
proceedings and other factors as discussed in Item 1 of this Form 10-K.  
As a result of the foregoing and other factors, no assurance can be given 
as to the future results and achievements of the Company.  Neither the 
Company nor any other person assumes responsibility for the accuracy and 
completeness of these statements.

General

     The Company is one of the world's leading manufacturers and 
marketers of beauty and related products, which include cosmetics, 
fragrance and toiletries (CFT); gift and decorative; apparel; and fashion 
jewelry and accessories. Avon commenced operations in 1886 and was 
incorporated in the State of New York on January 27, 1916. Avon's 
business is comprised of one industry segment, direct selling, with 
worldwide operations. The Company's reportable segments are based on 
geographic operations.  Financial information relating to the reportable 
segments is incorporated by reference to the analysis of net sales and 
operating profit by geographic area, and to Note 11 of the Notes to the 
Consolidated Financial Statements, on pages 32 and 57, respectively, in 
Avon's 1998 Annual Report to Shareholders.

Business Process Redesign

     On October 23, 1997, the Company announced that it raised its long-
term growth targets for sales and earnings per share and that it expects
 to record special charges in connection with a major business redesign 
- -1-

<PAGE>2

program.  Commencing in 1998, the long-term target for sales growth has
been raised to 8-10% compounded annually, and its target for earnings 
per share growth has been raised to 16-18% annually.  Previously, the
Company targeted long-term sales growth of 6-8% and long-term earnings 
per share growth of 13-15%.  The higher targets come largely as a result 
of initiatives currently underway and others under review intended to 
reduce costs by up to $400.0 million a year by 2000, with approximately 
$200.0 million of the savings being reinvested concurrently in 
advertising and marketing programs to boost sales.  In the first quarter 
of 1998, the Company recorded $108.4 million pretax of such one-time charges 
($84.2 million after tax, or $.32 per share on a basic and diluted basis) in 
connection with the business process redesign program.  Slightly more 
than half of the total pretax charges in the first quarter were to be 
cash related with payments in 1998 and 1999.  In the third quarter of 
1998, the Company recorded additional special charges for business 
redesign efforts totaling $46.0 million pretax ($38.6 million after tax, or
 $.14 per share on a basic and diluted basis).  Approximately 70% of the third 
quarter pretax charges were to be cash related with payments in 1998 and 
At December 31, 1998, the remaining liability balance was $28.5 million
and relates primarily to severance costs that will be paid during 1999.  
The Company expects to record additional one-time charges in 1999 as 
plans are finalized.

Global Business Strategy

     Business Process Redesign programs will continue to free 
resources to fund strategic growth initiatives and drive earnings.  
Organizationally, the Company will also continue to leverage economies 
of scale in critical functional areas in order to fully resource these 
strategies.  Avon's global strategies are primarily focused on the 
following key growth initiatives:

     International Expansion

     Avon is one of the most widely recognized brand names in the 
world.  The Company is particularly well positioned to capitalize on 
growth in new international markets due to high demand for quality 
products, underdeveloped retail infrastructures and relatively 
attractive earnings opportunity for women.  The Company presently has 
operations in 45 countries outside the U.S. and its products are 
distributed in 89 more, for coverage in 135 markets and it continues 
to expand into new markets.  The Company has entered 19 new markets 
since 1990, including Russia and China and rapidly emerging nations 
throughout Central Europe, and is currently evaluating several other 
markets in Eastern Europe and Asia Pacific.

     Direct Selling Contemporization

     The Company continues to revitalize its direct selling channel, 
enabling the Company to reach women quickly and efficiently by 
offering Representatives training, support and earnings opportunities. 

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<PAGE>3

In addition to new leadership, sales training and communication 
programs, the Company is planning to increase its leveraging of new 
technology such as the Internet to improve customer service, offer 
electronic ordering and provide Representatives ways to give instant 
feedback.  As the first major beauty company to enable consumer 
purchases on line in 1997, the site now attracts 300,000 visitors per 
month.  Additionally, Avon annually produces more than 600 million 
brochures in a dozen languages, utilizing common imagery and layouts 
from a single global database to enhance global beauty image.

     Avon's beauty strategy provides for product excellence in CFT 
brands and the introduction of new products that complement this core 
beauty business.  In 1996 and 1997, the Company had outstanding 
success with Barbie dolls, designed exclusively for Avon, making it 
the Company's best selling gift product ever.  The relationship with 
Mattel, which supplies the Barbie dolls, was expanded in 1997 to 
include additional products.  This array of products, available 
through the direct selling channel, increases earnings opportunities 
and presents a consistent beauty image to consumers across a broad 
product line.

     Complementary Access and Image Enhancement

     To accelerate growth in established industrial nations such as 
the U.S., Western Europe and Japan, the Company has developed new 
channels to reach more customers and improve access to its products 
through Avon Beauty Centers and Express Centers in the U.S., toll-free 
telephone numbers, direct mail and "on line" shopping via the internet 
on Avon's web site, Avon.com.  Avon Beauty Centers, located in urban 
malls across the U.S., are designed to display an upscale beauty 
image, showcase the Company's beauty brands and encourage customer 
trial of product.  Avon Express Centers also provide easy access to 
products and allow Representatives to fill orders immediately, rather 
than waiting for campaign deliveries.  In 1999, Avon intends to 
implement a more integrated Internet strategy to focus on improving 
access and accelerating growth.  These complementary access programs 
will further increase Avon's brand awareness and drive global beauty 
image.

     Strategies to increase the number of "fixed locations" that sell 
Avon products also help reach new customers in the Pacific Region.  
For example, the Philippines, India and Indonesia use decentralized 
branches and satellite stores to serve Representatives and customers.  
Representatives come to a branch near their homes to place and pick up 
product orders for their customers.  The branches also create 



                                   -3-

<PAGE>4

visibility for Avon with consumers and help build the Company's beauty 
image.  Additionally, in Malaysia, Avon has 145 franchised beauty 
boutiques, which are staffed by franchise Representatives and located 
in areas with high concentrations of Representatives.  The boutiques 
provide more direct and personal service to Representatives and their 
customers.

     The Company continues to update the image of its core beauty 
products and its portfolio of global beauty brands.  In the past four 
years, CFT products have all undergone extensive upgrades in 
packaging, imaging and formulations, consistent with the global brands 
strategy.  These contemporary products project a consistent, high 
quality image in all markets and include brands such as Anew, Skin-So-
Soft, Avon Color, Far Away, Rare Gold, Natori, Millennia, Josie, 
Starring, Avon Skin Care and Women of Earth.  Global brands are 
growing rapidly as a percentage of the Company's worldwide CFT 
business and in 1998 and 1997, they accounted for 47% and 39%, 
respectively, of core beauty sales.  The development of global brands 
has also enabled the Company to deliver a consistent beauty image 
around the world, as well as improve margins through pricing and 
supply chain efficiencies.  Avon is also marketing a more vibrant 
beauty image through increased advertising and research and 
development spending and image-building programs focused on the 
consumer.  

     In 1998, the Company's most dramatic move in image enhancement 
came with the opening of the Avon Centre, a spa, salon and retail 
store located in Trump Tower, New York City.  The Avon Centre 
emphasizes health and beauty and offers a selection of Avon beauty 
products created exclusively for use at the Avon Centre.

     Through these strategic initiatives designed to focus on high-
quality, affordable products, as well as convenience for the customer, 
Avon is not only positioned for continued growth but also 
strengthening its image.

Distribution

     Avon's products are sold worldwide by approximately 2.8 million 
Representatives, approximately 445,000 of whom are in the United 
States. Almost all Representatives are women who sell on a part-time 
basis. Representatives are independent contractors or independent 
dealers, and are not agents or employees of Avon. Representatives 
purchase products directly from Avon and sell them directly to their 
customers.

     The Company's products are sold to customers through a 
combination of direct selling and marketing utilizing independent 



                                    -4-

<PAGE>5

Representatives, Avon Beauty Centers, Express Centers in urban areas, 
the mail, phone, fax or "on-line". Representatives go where the 
customers are, both in the home and in the workplace.

     In the United States, the Representative contacts customers, 
selling primarily through the use of brochures which also highlight 
new products and specially priced items for each two-week sales 
campaign. Product samples, demonstration products and selling aids 
such as make-up color charts are also used. Generally, the 
Representative forwards an order every two weeks to a designated 
distribution center. This order is processed and the products are 
assembled at the distribution center and delivered to the 
Representative's home, usually by a local delivery service. The 
Representative then delivers the merchandise and collects payment from 
the customer for their own account. Payment by the Representative to 
Avon is customarily made when the next order is forwarded to the 
distribution center. The cost of merchandise to the Representative 
varies according to the product category and/or to the total order 
size for each two-week sales campaign and averages approximately 60 
percent of the recommended selling price.

     Avon employs certain electronic order systems to increase 
Representative support in the United States and allow them to run 
their business more efficiently as well as to improve order processing 
accuracy.  One of these systems permits Representatives to submit add-
on orders with a touch-tone telephone, enabling them to augment orders 
already submitted by placing a phone call. Another system, Avon's 
Personal Order Entry Terminal, permits the top-producing 
Representatives in the United States to transmit orders electronically 
by phone line, 24 hours a day, seven days a week.

     Outside the United States, each sales campaign is generally of a 
three or four week duration. Although terms of payment and cost of 
merchandise to the Representative vary from country to country, the
basic method of direct selling and marketing by Representatives is
essentially the same as that used in the United States, and 
substantially the same merchandising and promotional techniques are 
utilized.

The recruiting and training of Representatives are the primary 
responsibilities of district managers. In the United States, each 
district manager has responsibility for a market area covered by 225
to 300 Representatives. District managers are employees of Avon and 
are paid a salary and a sales incentive based primarily on the 
increase over the prior year's sales of Avon products by 
Representatives in their district.  Personal contacts, including 
recommendations from current Representatives and local advertising, 



                                    -5-

<PAGE>6

constitute the primary means of obtaining new Representatives. Because 
of the high rate of turnover among Representatives, a characteristic 
of the direct-selling method, recruiting and training of new 
Representatives are continually necessary.

     From time to time, the question of the legal status of 
Representatives has arisen, usually in regard to possible coverage 
under social benefit laws that would require Avon (and in most 
instances, the Representatives) to make regular contributions to 
social benefit funds. Although Avon has generally been able to address 
these questions in a satisfactory manner, the matter has not been 
fully resolved in all countries. If there should be a final 
determination adverse to Avon in a country, the cost for future, and 
possibly past, contributions could be so substantial in the context of 
the volume of business of Avon in that country that it would have to 
consider discontinuing operations in that country.

Promotion and Marketing

     Sales promotion and sales development activities are directed 
toward giving selling assistance to the Representatives through sales 
aids such as brochures, product samples and demonstration products. In 
order to support the efforts of Representatives to reach new 
customers, especially working women and other individuals who 
frequently are not at home, specially designed sales aids, promotional 
pieces, customer flyers and product and image enhancing media 
advertising are used. In addition, Avon seeks to motivate its 
Representatives through the use of special incentive programs that 
reward superior sales performance. Periodic sales meetings with 
Representatives are conducted by the district manager. The meetings 
are designed to keep Representatives abreast of product line changes, 
explain sales techniques and provide recognition for sales 
performance.

     A number of merchandising techniques, including the introduction 
of new products, the use of combination offers, the use of trial sizes 
and the promotion of products packaged as gift items, are used. In 
general for each sales campaign, a distinctive brochure is published, 
in which new products are introduced and selected items are offered at 
special prices or are given particular prominence in the brochure. CFT 
products are available each sales campaign at consistently low prices, 
while maintaining introductory specials and periodic sales on selected 
items for limited time periods.

From time to time, various regulations or laws have been proposed 
or adopted that would, in general, restrict the frequency, duration or 
volume of sales resulting from new product introductions, special 
prices or other special price offers. The Company's pricing 
flexibility and broad product lines are expected to be able to 
mitigate the effect of these regulations.
                                    -6-

<PAGE>7

Competitive Conditions

     The CFT; gift and decorative; apparel; and fashion jewelry and 
accessory industries are highly competitive. Avon is one of the 
leading manufacturers and distributors of cosmetics and fragrances in 
the United States. Its principal competitors are the large and well-
known cosmetics and fragrances companies that manufacture and sell 
broad product lines through various types of retail establishments. 
There are many other companies that compete in particular products or 
product lines sold through retail establishments.

     Avon has many competitors in the gift and decorative products and 
apparel industries in the United States, including retail 
establishments, principally department stores, gift shops and direct-
mail companies, specializing in these products.

     Avon is one of the leading distributors of fashion jewelry and 
accessories for women in the United States. Its principal competition 
in the fashion jewelry industry consists of a few large companies and 
many small companies that manufacture and sell fashion jewelry for 
women through retail establishments.

     The number of competitors and degree of competition that Avon 
faces in its foreign CFT and fashion jewelry markets varies widely 
from country to country. Avon is one of the leading manufacturers and 
distributors in the CFT industry in most of its foreign markets, as 
well as in the fashion jewelry industry in Europe.

     There are a number of direct-selling companies which sell product 
lines similar to Avon's, some of which also have worldwide operations 
and compete with Avon.

Avon believes that the personalized customer service offered by 
Representatives; the high quality, attractive designs and reasonable 
prices of its products; new product introductions; and its guarantee
of satisfaction are significant factors in establishing and 
maintaining its competitive position.












                                    -7-

<PAGE>8


Avon's consolidated net sales, by classes of principal products, 
are as follows:

                                              Years ended December 31
                                             1998      1997      1996
                                                  (In millions)      

Cosmetics, fragrance and toiletries...   $3,181.6  $3,093.9  $2,946.8
Gift and decorative...................... 1,050.6   1,049.7     934.1
Apparel.....................................572.0     565.6     556.3
Fashion jewelry and accessories.........    408.5     370.2     377.0
                                         $5,212.7  $5,079.4  $4,814.2

International Operations

     Avon's international operations are subject to certain customary 
risks inherent in carrying on business abroad, including the risk of 
adverse currency fluctuations, currency remittance restrictions and 
unfavorable economic and political conditions.

     Avon's international operations are conducted primarily through 
subsidiaries in 45 countries and Avon's products are distributed in 
some 89 other countries. 

Manufacturing

     Avon manufactures and packages almost all of its CFT products. 
Raw materials, consisting chiefly of essential oils, chemicals, 
containers and packaging components, are purchased from various 
suppliers. Packages, consisting of containers and packaging 
components, are designed by its staff of artists and designers.  

     The design and development of new products are affected by the 
cost and availability of materials such as glass, plastics and 
chemicals. Avon believes that it can continue to obtain sufficient raw 
materials and supplies to manufacture and produce its products.

     Avon has eighteen manufacturing laboratories around the world, 
two of which are principally devoted to the manufacture of fashion 
jewelry. In the United States, Avon's CFT products are produced in 
three manufacturing laboratories for the four distribution centers and 
all Beauty and Express centers.  Most products sold in foreign 
countries are manufactured in Avon's facilities abroad.

The fashion jewelry line is generally developed by Avon's staff 





                                    -8-

<PAGE>9

and produced in its two manufacturing laboratories, one in Puerto Rico 
and one in Ireland, or by several independent manufacturers.

Trademarks and Patents

     Avon's business is not materially dependent on third party patent 
or other intellectual property rights and Avon is not a party to any 
material license, franchise or concession.  The Company, however, does 
seek to protect its key proprietary technologies by aggressively 
pursuing comprehensive patent coverage in all major markets.

     Avon's major trademarks are protected by registration in the 
United States and the other countries where its products are marketed 
as well as in many other countries throughout the world.

Contingencies

     Although Avon has completed its divestiture of all discontinued 
operations, various lawsuits and claims (asserted and unasserted), are 
pending or threatened against Avon. The Company is also involved in a 
number of proceedings arising out of the federal Superfund law and 
similar state laws. In some instances Avon, along with other 
companies, has been designated as a potentially responsible party 
which may be liable for costs associated with these various hazardous 
waste sites. In the opinion of Avon's management, based on its review 
of the information available at this time, the difference, if any, 
between the total cost of resolving such contingencies and reserves 
recorded by Avon at December 31, 1998 should not have a material 
adverse impact on Avon's consolidated financial position, results of 
operations or cash flows.

SEASONAL NATURE OF BUSINESS

     Avon's sales and earnings have a marked seasonal pattern 
characteristic of many companies selling CFT; 
gift and decorative products; apparel; and fashion 
jewelry. Christmas sales cause a sales peak in the fourth quarter of 
the year. Fourth quarter net sales were 30 percent of total net sales 
in both 1998 and 1997, respectively, and before one-time charges, 
fourth quarter operating profit was 37 percent and 36 percent 
of total operating profit in 1998 and 1997, respectively.

RESEARCH ACTIVITIES

     Avon's research and development department is a leader in the 
industry, based on the number of new product launches, including 
formulating effective beauty treatments relevant to women's needs.  In 



                                    -9-

<PAGE>10

addition, Avon's research and development supports its environmental 
responsibilities.

     A team of researchers and technicians apply the disciplines of 
science to the practical aspects of bringing products to market around 
the world. Relationships with well known dermatologists and other 
specialists extends Avon's own research to deliver new formulas and 
ingredients. Each year, Avon researchers test and develop more than 
600 products in the CFT and jewelry categories as well as analyze, 
evaluate and develop gift and decorative products.

     Avon has pioneered many innovative products, including Skin-So-
Soft, its best-selling bath oil; BioAdvance, the first skin care 
product with stabilized retinol, the purest form of Vitamin A; and 
Collagen Booster, the premier product to capitalize on Vitamin C 
technology. Avon also introduced the benefits of aromatherapy to 
millions of American women, encapsulated color for the Color-Release 
line and introduced alpha-hydroxy acid for cosmetic use in the Anew 
Perfecting Complex products.  Today, Avon's Anew product line has been 
expanded to include technologically advanced products such as Retinol 
Recovery Complex PM Treatment and Night Force Vertical Lifting 
Complex.  Night Force employs a patent-pending material named AVC10, a 
molecule that was engineered by Avon researchers over a three-year 
period.

     The amounts incurred on research activities relating to the 
development of new products and the improvement of existing products 
were $31.4 million in 1998, $29.9 million in 1997, and $30.2 million 
in 1996. This research included the activities of product research and 
development and package design and development. Most of these 
activities are related to the development of CFT products.

ENVIRONMENTAL MATTERS

     Pursuant to Avon's global environmental policy, environmental 
audits are conducted to ensure Avon facilities around the world meet 
or exceed local regulatory standards.  A corporate environmental 
operations committee ensures that opportunities for environmental 
performance improvements are reflected in our products, packaging and 
manufacturing processes.

     In general, compliance with environmental regulations impacting 
Avon's global operations has not had, and is not anticipated to have, 
any material effect upon the capital expenditures, financial position 
or competitive position of Avon.






                                    -10-

<PAGE>11

EMPLOYEES

     At December 31, 1998, Avon employed 33,900 people. Of these, 
8,000 were employed in the United States and 25,900 in other 
countries. The number of employees tends to rise from a low point in 
January to a high point in November and decreases somewhat in December 
when Christmas shipments are completed.

ITEM 2. PROPERTIES

     Avon's principal properties consist of manufacturing laboratories 
for the production of CFT and fashion jewelry and distribution centers 
where offices are located and where finished merchandise is warehoused 
and shipped to Representatives in fulfillment of their orders. 
Substantially all of these properties are owned by Avon or its 
subsidiaries, are in good repair, adequately meet Avon's needs and 
operate at reasonable levels of productive capacity.

     The domestic manufacturing laboratories are located in Morton 
Grove, IL; Springdale, OH; and Suffern, NY; the distribution centers 
are located in Atlanta, GA; Glenview, IL; Newark, DE; and Pasadena, 
CA.  Other properties include four manufacturing laboratories, 
including a fashion jewelry manufacturing laboratory in Ireland, and 
ten distribution centers in Europe; five manufacturing laboratories 
and nine distribution centers in Latin America; one manufacturing and 
three distribution centers in North America (other than in the U.S.); 
and four manufacturing laboratories and ten distribution centers in 
the Pacific region.  The research and development laboratories are 
located in Suffern, NY. Avon leases space for its executive and 
administrative offices in New York City and its fashion jewelry 
manufacturing facility in Puerto Rico. 

ITEM 3. LEGAL PROCEEDINGS

     Various lawsuits and claims (asserted and unasserted), arising in 
the ordinary course of business or related to businesses previously 
sold, are pending or threatened against Avon.

     In 1991, a class action lawsuit was initiated against Avon on 
behalf of certain classes of holders of Avon's Preferred Equity-
Redemption Cumulative Stock ("PERCS"). This lawsuit alleges various 
contract and securities law claims relating to the PERCS (which were 
fully redeemed that year). Avon has rejected the assertions in this 
case, believes it has meritorious defenses to the claims and is 
vigorously contesting this lawsuit.





                                   -11-

<PAGE>12

     In the opinion of Avon's management, based on its review of the 
information available at this time, the difference, if any, between 
the total cost of resolving such contingencies and reserves recorded 
by Avon at December 31, 1998 should not have a material adverse impact 
on Avon's consolidated financial position, results of operations or 
cash flows.

     Avon is involved in a number of proceedings arising out of the 
federal Superfund law and similar state laws. In some instances Avon, 
along with other companies, has been designated as a potentially 
responsible party which may be liable for costs associated with these 
various hazardous waste sites. Based upon Avon's current knowledge of 
the proceedings, management believes, without taking into 
consideration any insurance recoveries, if any, that in the aggregate 
they would not have a material adverse impact on Avon's consolidated 
financial position, results of operations or cash flows.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     No matters were submitted to a vote of security holders during 
the quarter ended December 31, 1998.
___________________
Executive Officers of the Registrant

     Officers are elected by the Board of Directors at its first 
meeting following the Annual Meeting of Shareholders. Officers serve 
until the first meeting of the Board of Directors following the Annual 
Meeting of Shareholders at which Directors are elected for the 
succeeding year, or until their successors are elected, except in the 
event of death, resignation or removal, or the earlier termination of 
the term of office.

     Information regarding employment contracts between Avon and named 
executive officers is incorporated by reference to the "Contracts with 
Executives" section of Avon's Proxy Statement for the 1999 Annual 
Meeting of Shareholders.

Listed below are the executive officers of Avon, each of whom (except 
as noted) has served in various executive and operating capacities 
with Avon during the past five years:
                                                                 Elected
Title                                       Name          Age    Officer

Chairman of the Board and Director .. James E. Preston     65     1971

Chief Executive Officer and Director  Charles R. Perrin    53     1998(1)

President, 
Chief Operating Officer and Director..Andrea Jung          40     1997(2)

                                    -12-

<PAGE>13

Executive Vice President and Director.Susan J. Kropf       50     1997
Executive Vice Presidents.............Jose Ferreira        42     1997
                                      Fernando Lezama      59     1997
Executive Vice President and  
  Chief Financial Officer. ...........Robert J. Corti      49     1988
Senior Vice President, General Counsel
  and Secretary.......................Ward M. Miller, Jr.  66     1993
Senior Vice President.................Jill Kanin-Lovers    47     1998(3)
Vice President and Controller.........Janice Marolda       38     1998(4)

(1)  Charles R. Perrin joined Avon as Vice Chairman and Chief    
Operating Officer in January 1998 and was later elected Chief 
Executive Officer, effective July 1, 1998.  Mr. Perrin has been a 
member of Avon's Board of Directors since May 1996.  Prior to 
joining Avon, he was Chairman and Chief Executive Officer of 
Duracell International Inc. from 1994 until 1996.  He joined 
Duracell in 1985 as President of its U.S. business and was named 
President and Chief Operating Officer in 1992.

(2) Andrea Jung was elected President in January 1998 and was later 
elected Chief Operating Officer, succeeding Mr. Perrin in that 
capacity, effective July 1, 1998.  Ms. Jung joined Avon in 
January 1994 as President, Product Marketing and was promoted to 
Executive Vice President, Global Marketing and New Business in 
March 1997.  

(3) Jill Kanin-Lovers joined Avon as Senior Vice President, Human 
Resources, effective October 1, 1998.  Prior to joining Avon, Ms. 
Kanin-Lovers was Vice President, Global Operations Human 
Resources at IBM and Senior Vice President, Worldwide 
Compensation and Benefits Services at American Express. 

(4) Janice Marolda was elected Vice President and Controller in June 
1998.  Ms. Marolda has been with Avon for thirteen years, in both 
the U.S. and Global organizations.

PART II

ITEM 5. MARKET FOR THE REGISTRANTS COMMON EQUITY AND RELATED
        STOCKHOLDER MATTERS

     This information is incorporated by reference to "Market Prices 
per share of Common Stock by Quarter" on page 43 of Avon's 1998 Annual 
Report to Shareholders.


                                    -13-

<PAGE>14

ITEM 6. SELECTED FINANCIAL DATA

     The information for the five-year period 1994 through 1998 is 
incorporated by reference to the "Eleven-Year Review" on pages 61 and 
62 of Avon's 1998 Annual Report to Shareholders.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF
        OPERATIONS AND FINANCIAL CONDITION

     This information is incorporated by reference to "Management's 
Discussion and Analysis" on pages 30 through 42 of Avon's 1998 Annual 
Report to Shareholders.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

     See discussion under the heading "Risk Management Strategies and 
Market Rate Sensitive Instruments" on page 39 and Note 7 on page 52 of 
Avon's 1998 Annual Report to Shareholders for information concerning 
market risk sensitive instruments.  Such information is incorporated 
by reference in this Form 10-K.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     This information is incorporated by reference to the 
"Consolidated Financial Statements and Notes" on pages 44 through 59, 
together with the report thereon of PricewaterhouseCoopers LLP, on 
page 60, and "Results of Operations by Quarter" on page 43 of Avon's 
1998 Annual Report to Shareholders.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
        ACCOUNTING AND FINANCIAL DISCLOSURE

     Not applicable.


PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     Information regarding directors is incorporated by reference to 
the "Election of Directors" and "Information Concerning the Board of 
Directors" sections of Avon's Proxy Statement for the 1999 Annual 
Meeting of Shareholders. Information regarding executive officers is 
presented in Part I of this report. 

ITEM 11. EXECUTIVE COMPENSATION

     This information is incorporated by reference to the "Information 
Concerning the Board of Directors" and "Executive Compensation"

                                    -14-

<PAGE>15

sections of Avon's Proxy Statement for the 1999 Annual Meeting of 
Shareholders.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND 
MANAGEMENT

     This information is incorporated by reference to the "Ownership 
of Shares" section of Avon's Proxy Statement for the 1999 Annual 
Meeting of Shareholders.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     This information is incorporated by reference to  the "Contracts 
with Executives" section of Avon's Proxy Statement for the 1999 Annual 
Meeting of Shareholders.

PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS
         ON FORM 8-K
                                                  Annual
                                                  Report to
                                                  Shareholders     Form 10-K
                                                  Page Number     Page Number

(a) 1. Consolidated Financial Statements of
         Avon Products, Inc. and Subsidiaries

         Consolidated statements of income for
            each of the years in the three-year
            period ended December 31, 1998........     44
         Consolidated balance sheets at
           December 31, 1998 and 1997.............     45
         Consolidated statements of cash flows
           for each of the years in the three-year
           period ended December 31, 1998.........     46
         Consolidated statements of changes in
           shareholders' equity for each of
           the years in the three-year period
           ended December 31, 1998................     47
         Notes to consolidated financial
           statements.............................  48-59
         Report of Independent Accountants
           PricewaterhouseCoopers LLP.............     60





                                    -15-

<PAGE>16

(a) 2. Financial Statement Schedule

         Report of Independent Accountants on Financial Statement Schedule
           PricewaterhouseCoopers LLP                                S-1
         Consent of Independent Accountants
            PricewaterhouseCoopers LLP                               S-2
         Financial statement schedule for each
           of the years in the three-year period
           ended December 31, 1998...............
                    II.  Valuation and qualifying
                           accounts.............                     S-3




                                -16-


<PAGE>17

Financial statements of the registrant and all other financial 
statement schedules are omitted because they are not applicable or 
because the required information is shown in the consolidated 
financial statements and notes.

(a)3.  Exhibits

Exhibit
Number                              Description

3.1    Restated Certificate of Incorporation of Avon, filed with the 
Secretary of State of the State of New York on May 13, 1996 
(incorporated by reference to Exhibit 3.1 to Avon's Quarterly 
Report on Form 10-Q for the quarter ended June 30, 1996).

3.2    By-laws of Avon, as restated, effective June 6, 1996 
(incorporated by reference to Exhibit 3.2 to Avon's Quarterly 
Report on Form 10-Q for the quarter ended June 30, 1996).

3.3    Certificate of Amendment of the Certificate of Incorporation of 
Avon Products, Inc., filed May 13, 1998 (incorporated by 
reference to Exhibit 3.3 to Avon's Quarterly Report on Form 10-Q 
for the quarter ended March 30, 1998).

4.1    Amended and Restated Revolving Credit and Competitive Advance 
Facility Agreement, dated as of August 8, 1996, among Avon, Avon 
Capital Corporation and a group of banks and other lenders 
(incorporated by reference to Exhibit 4.1 to Avon's Quarterly 
Report on Form 10-Q for the quarter ended September 30, 1996).

4.2    Indenture dated as of August 1, 1997 between Avon as Issuer, 
and The Chase Manhattan Bank, as Trustee relating to the 6.55% 
Notes due 2007 (incorporated by reference to Exhibit 4.2 to 
Avon's Registration Statement on Form S-4, Registration 
Statement No. 333-41299 filed December 1, 1997).

4.3    Rights Agreement, dated as of March 30, 1998 (the "Rights 
Agreement"), between Avon and First Chicago Trust Company of New 
York (incorporated by reference to Exhibit 4 to Avon's 
Registration Statement on Form 8-A, filed March 18, 1998).

10.1*  Avon Products, Inc. 1993 Stock Incentive Plan, approved by 
stockholders on May 6, 1993 (incorporated by reference to 
Exhibit 10.2 to Avon's Quarterly Report on Form 10-Q for the 
quarter ended June 30, 1993).



                                    -17-

<PAGE>18

10.2*  Form of Stock Option Agreement to the Avon Products, Inc. 1993 
Stock Incentive Plan (incorporated by reference to Exhibit 10.2 
to Avon's Annual Report on Form 10-K for the year ended December 
31, 1993).

10.3*  First Amendment to the 1993 Avon Stock Incentive Plan effective 
January 1, 1997, approved by stockholders on May 1, 1997 
(incorporated by reference to exhibit 10.1 to Avon's Quarterly 
Report on Form 10-Q for the quarter ended September 30, 1997).

10.4*  Avon Products, Inc. 1997 Long-Term Incentive Plan, effective as 
of January 1, 1997 approved by stockholders on May 1, 1997 
(incorporated by reference to Exhibit 10.4 to Avon's Annual 
Report on Form 10-K for the year ended December 31, 1997).

10.5*  Supplemental Executive Retirement Plan and Supplemental Life 
Plan of Avon Products, Inc., as amended and restated as of July 
1, 1998.

10.6*  Benefit Restoration Pension Plan of Avon Products, Inc., 
effective as of January 1, 1994 (incorporated by reference to 
Exhibit 10.7 to Avon's Annual Report on Form 10-K for the year 
ended December 31, 1994).

10.7*  Trust Agreement, amended and restated as of March 2, 1990, 
between Avon and Chase Manhattan Bank, N.A. (incorporated by 
reference to Exhibit 10.2 to Avon's Quarterly Report on Form 10-
Q for the quarter ended March 31, 1990 and refiled under Form SE 
for the year ended December 31, 1996).

10.8*  First Amendment, dated as of January 30, 1992, to the Trust 
Agreement, dated as of March 2, 1990, by and between Avon and 
Chase Manhattan Bank, N.A. (incorporated by reference to Exhibit 
10.2 to Avon's Quarterly Report on Form 10-Q for the quarter 
ended March 31, 1993).

10.9*  Second Amendment, dated as of June 12, 1992 to the Trust 
Agreement, dated as of March 2, 1990, by and between Avon and 
Chase Manhattan Bank, N.A. (incorporated by reference to Exhibit 
10.3 to Avon's Quarterly Report on Form 10-Q for the quarter 
ended March 31, 1993).

10.10* Third Amendment, dated as of November 5, 1992, to the Trust 
Agreement, dated as of March 2, 1990, by and between Avon and 
Chase Manhattan Bank, N.A. (incorporated by reference to Exhibit 
10.4 to Avon's Quarterly Report on Form 10-Q for the quarter 
ended March 31, 1993).



- -18-

<PAGE>19

10.11* The Avon Products, Inc. Deferred Compensation Plan, as amended 
and restated as of July 1, 1998 (incorporated by reference to 
Exhibit 4(b) to Avon's  Registration Statement on Form S-8, 
Registration No. 333-65989 filed October 22, 1998).

10.12* Trust Agreement, dated as of April 21, 1995, between Avon and 
Chemical Bank, amending and restating the Trust Agreement as of 
August 3, 1989 between Avon and Manufacturers Hanover Trust 
Company (incorporated by reference to Exhibit 10.14 to Avon's 
Annual Report on Form 10-K for the year ended December 31, 
19975).

10.13*Employment Agreement, dated as of November 1, 1995, between Avon 
and James E. Preston (incorporated by reference to Exhibit 10.16 
to Avon's Annual Report on Form 10-K for the year ended December 
31, 1995).

10.14* Stock Option Agreement between Avon and James E. Preston dated 
October 30, 1995 (incorporated by reference to Exhibit 10.17 to 
Avon's Annual Report on Form 10-K for the year ended December 
31, 1995).

10.15* Supplemental Employment Agreement, date as of December 10, 1997 
between Avon and James E. Preston (incorporated by reference to 
Exhibit 10.16 to Avon's Annual Report on Form 10-K for the year 
ended December 31, 1997).

10.16* Stock Option Agreement between Avon and James E. Preston dated 
December 10, 1997(incorporated by reference to Exhibit 10.17 to 
Avon's Annual Report on Form 10-K for the year ended December 
31, 1997).

10.17* Employment Agreement, dated as of December 11, 1997 between 
Avon and Charles R. Perrin (incorporated by reference to Exhibit 
10.18 to Avon's Annual Report on Form 10-K for the year ended 
December 31, 1997).

10.18* Stock Option Agreement between Avon and Charles R. Perrin dated 
December 10, 1997 (incorporated by reference to Exhibit 10.19 
to Avon's Annual Report on Form 10-K for the year ended December 
31, 1997).

10.19* Employment Agreement dated as of December 11, 1997 between Avon 
and Andrea Jung (incorporated by reference to Exhibit 10.20 to 
Avon's Annual Report on Form 10-K for the year ended December 
31, 1997).

10.20* Form of Employment Agreement, dated as of September 1, 1994, 
between Avon and certain senior officers (incorporated by 

- -19-

<PAGE>20

reference to Exhibit 10.2 to Avon's Quarterly Report on Form 10-
Q for the quarter ended September 30, 1994).

10.21* Avon Products, Inc. Compensation Plan for Non-Employee 
Directors, effective May 1, 1997 (incorporated by reference to 
Exhibit 10.22 to Avon's Annual Report on Form 10-K for the year 
ended December 31, 1997).

10.22* Avon Products, Inc. Board of Directors' Deferred Compensation 
Plan, amended and restated, effective January 1, 1997 
(incorporated by reference to Exhibit 10.23 to Avon's Annual 
Report on Form 10-K for the year ended December 31, 1997).

10.23* Trust Agreement, dated as of December 31, 1991, between Avon 
and Manufacturers Hanover Trust Company (incorporated by 
reference to Exhibit 10.23 to Avon's Annual Report on Form 10-K 
for the year ended December 31, 1991 and refiled under Form SE 
for the year ended December 31, 1996).

10.24* First Amendment, dated as of November 5, 1992, to the Trust 
Agreement dated as of December 31, 1991, by and between Avon and 
Manufacturers Hanover Trust Company (incorporated by reference 
to Exhibit 10.7 to Avon's Quarterly Report on Form 10-Q for the 
quarter ended March 31, 1993).

10.25* Stock Option Agreement between Avon and Charles R. Perrin dated 
June 4, 1998 (incorporated by reference to Exhibit 10.1 to 
Avon's Quarterly Report on Form 10-Q for the quarter ended June 
30, 1998).

10.26* Stock Option Agreement between Avon and Andrea Jung dated June 
4, 1998 (incorporated by reference to Exhibit 10.2 to Avon's 
Quarterly Report on Form 10-Q for the quarter ended June 30, 
1998).

13     Portions of the Annual Report to Shareholders for the year 
ended December 31, 1998 incorporated by reference in response to 
Items 1,5 through 8 in this filing.

21     Subsidiaries of the registrant.

23     Consent of PricewaterhouseCoopers LLP (set forth on page S-2 of 
this Annual Report on Form 10-K).

24     Power of Attorney

27     Financial Data Schedule

99     Financial statements for the Avon Products, Inc. Employees' 
Savings and Stock Ownership Plan and the Avon 
Mirabella/Lomalinda Employees' Savings Plan for
- -20-

<PAGE>21

the year ended December 31, 1998 will be filed by amendment.

*      The Exhibits identified above and in the Exhibit Index with an 
asterisk (*) are management contracts or compensatory plans or 
arrangements.

(b)    Reports on Form 8-K
       There was no Form 8-K filed during the fourth quarter of 1998.

(c)    Avon's Annual Report on Form 10-K for the year ended December 
31, 1998, at the time of filing with the Securities and Exchange 
Commission, shall modify and supersede all prior documents filed 
pursuant to Section 13, 14 or 15(d) of the Securities Exchange 
Act of 1934 for purposes of any offers or sales of any 
securities after the date of such filing pursuant to any 
Registration Statement or Prospectus filed pursuant to the 
Securities Act of 1933, which incorporates by reference such 
Annual Report on Form 10-K.



                                         -21-

<PAGE>22

SIGNATURES


     Pursuant to the requirements of Section 13 or 15(d) of the 
Securities Exchange Act of 1934, the registrant has duly caused 
this report to be signed on its behalf by the undersigned, 
thereunto duly authorized, on the 24th day of February 1999.

                                        Avon Products, Inc.

                                        By /s/WARD M. MILLER, JR.
                                        Ward M. Miller, Jr.
                                        Senior Vice President, General
                                        Counsel and Secretary











      -22-

<PAGE>23

     Pursuant to the requirements of the Securities Exchange Act of 
1934, this report has been signed below by the following persons on 
behalf of the registrant and in the capacities and on the dates 
indicated.


Signature                  Title                           Date

       *
________________
James E. Preston           Chairman of the 
                           Board and Director              February 4, 1999
   


       *
_________________
Charles R. Perrin          Chief Executive Officer
                           and Director - Principal
                           Executive Officer               February 4, 1999



       *
_______________
Robert J. Corti            Executive Vice President,
                           Chief Financial Officer -
                           Principal Financial Officer     February 4, 1999



       *
______________
Janice Marolda             Vice President and 
                           Controller - Principal
                           Accounting Officer              February 4, 1999



       *
___________
Andrea Jung                President and Chief             February 4, 1999
                           Operating Officer and
                           Director




       *
______________
Susan J. Kropf             Executive Vice President,       February 4, 1999
                           President, Avon North
                           America and Director




       *
________________
Brenda C. Barnes           Director                        February 4, 1999



        *
_________________
Richard S. Barton          Director                        February 4, 1999



        *
____________________
Remedios Diaz Oliver       Director                        February 4, 1999



        *
_________________
Edward T. Fogarty          Director                        February 4, 1999



        *
________________
Stanley C. Gault           Director                        February 4, 1999

- -23-

<PAGE>24


       *
_______________
George V. Grune            Director                        February 4, 1999



        *
____________
Ann S. Moore               Director                        February 4, 1999



       *
___________
Paula Stern                Director                        February 4, 1999



/s/WARD M. MILLER, JR.
____________________________
Ward M. Miller, Jr. Attorney-in-fact                       February 4, 1999






- -24

<PAGE>S-1

REPORT OF INDEPENDENT ACCOUNTANTS ON FINANCIAL STATEMENT SCHEDULE


To the Shareholders of Avon Products, Inc.:

     Our audits of the consolidated financial statements referred to 
in our report dated February 4, 1999 appearing in the 1998 Annual 
Report to Shareholders of Avon Products, Inc. and subsidiaries, which 
report and consolidated financial statements are incorporated by 
reference in this Annual Report on Form 10-K, also included an audit 
of the financial statement schedule list in Item 14 (a) (2) of this 
Form 10-K.  In our opinion, this financial statement schedule presents 
fairly, in all material respects, the information set forth therein 
when read in conjunction with the related consolidated financial 
statements.



PricewaterhouseCoopers L.L.P.
New York, New York
February 4, 1999




















S-1

<PAGE>S-2

CONSENT OF INDEPENDENT ACCOUNTANTS


    We consent to the incorporation by reference in the following 
Registration Statements of Avon Products, Inc. on Form S-8 (Reg. Nos. 
33-47209, 33-60218, 33-60918 and 33-65998) of our reports dated 
February 4, 1999 on our audits of (i) the consolidated financial 
statements of Avon Products, Inc. as of December 31, 1998 and 1997 and 
for each of the years in the three-year period ended December 31, 
1998, which report is included in the 1998 Annual Report to 
Shareholders and incorporated by reference in this Annual Report on 
Form 10-K, and (ii) the 1998, 1997 and 1996 financial statement 
schedule of Avon Products, Inc., which report is included in this 
Annual Report on Form 10-K.





PricewaterhouseCoopers L.L.P.
New York, New York
February 24, 1999























S-2

<PAGE>S-3

AVON PRODUCTS, INC. AND SUBSIDIARIES
SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
(In millions)
Years ended December 31


                                        Additions       
                                  _____________________
                      Balance at   Charged to  Charged               Balance
                       beginning   costs and   to other              at end
                       of period   expenses    accounts  Deductions  of period

1998
Allowance for doubtful
  accounts receivable      $35.5       $91.3    $    --    $77.8(a)    $49.0


1997
Allowance for doubtful
   accounts receivable     $36.4       $80.8    $    --    $81.7(a)    $35.5

1996
Allowance for doubtful
  accounts receivable      $32.6       $79.0    $    --    $75.2(a)    $36.4



(a)  Accounts written off, net of recoveries and foreign currency 
translation adjustment.

















S-3






CONFORMED COPY





SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549
____________

FORM 10-K



Annual Report Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934


For the fiscal year ended December 31, 1998  
Commission file number 1-4881

____________





AVON PRODUCTS, INC.
(Exact name of registrant as specified in its charter)



____________







EXHIBITS

<PAGE>

INDEX TO EXHIBITS
(a)3.  Exhibits

Exhibit
Number                             Description

3.1    Restated Certificate of Incorporation of Avon, filed with the 
Secretary of State of the State of New York on May 13, 1996 
(incorporated by reference to Exhibit 3.1 to Avon's Quarterly 
Report on Form 10-Q for the quarter ended June 30, 1996).

3.2    By-laws of Avon, as restated, effective June 6, 1996 
(incorporated by reference to Exhibit 3.2 to Avon's Quarterly 
Report on Form 10-Q for the quarter ended June 30, 1996).

3.3	Certificate of Amendment of the Certificate of Incorporation of 
Avon Products, Inc., filed May 13, 1998 (incorporated by 
reference to Exhibit 3.3 to Avon's Quarterly Report on Form 10-Q 
for the quarter ended March 30, 1998).

4.1    Amended and Restated Revolving Credit and Competitive Advance 
Facility Agreement, dated as of August 8, 1996, among Avon, Avon 
Capital Corporation and a group of banks and other lenders 
(incorporated by reference to Exhibit 4.1 to Avon's Quarterly 
Report on Form 10-Q for the quarter ended September 30, 1996).

4.2    Indenture dated as of August 1, 1997 between Avon as Issuer, 
and The Chase Manhattan Bank, as Trustee relating to the 6.55% 
Notes due 2007 (incorporated by reference to Exhibit 4.2 to 
Avon's Registration Statement S-4, Registration Statement No. 
333-41299 filed December 1, 1997).

4.3    Rights Agreement, dated as of March 30, 1998 (the "Rights 
Agreement"), between Avon and First Chicago Trust Company of New 
York (incorporated by reference to Exhibit 4 to Avon's 
Registration Statement on Form 8-A, filed March 18, 1998).

10.1*  Avon Products, Inc. 1993 Stock Incentive Plan, approved by 
stockholders on May 6, 1993 (incorporated by reference to 
Exhibit 10.2 to Avon's Quarterly Report on Form 10-Q for the 
quarter ended June 30, 1993).

10.2*  Form of Stock Option Agreement to the Avon Products, Inc. 1993 
Stock Incentive Plan (incorporated by reference to Exhibit 10.2 
to Avon's Annual Report on Form 10-K for the year ended December 
31, 1993).


<PAGE>

10.3*  First Amendment to the 1993 Avon Stock Incentive Plan effective 
January 1, 1997, approved by stockholders on May 1, 1997 
(incorporated by reference to Exhibit 10.1 to Avon's Quarterly 
Report on Form 10-Q for the quarter ended September 30, 1997).

10.4*  Avon Products, Inc. 1997 Long-Term Incentive Plan, effective as 
of January 1, 1997, approved by stockholders on May 1, 1997 
(incorporated by reference to Exhibit 10.4 to Avon's Annual 
Report on Form 10-K for the year ended December 31, 1997).

10.5*  Supplemental Executive Retirement Plan and Supplemental Life 
Plan of Avon Products, Inc., as amended and restated as of July 
1, 1998.

10.6*  Benefit Restoration Pension Plan of Avon Products, Inc., 
effective as of  January 1, 1994 (incorporated by reference to 
Exhibit 10.7 to Avon's Annual Report on Form 10-K for the year 
ended December 31, 1994).

10.7*  Trust Agreement, amended and restated as of March 2, 1990, 
between Avon and Chase Manhattan Bank, N.A. (incorporated by 
reference to Exhibit 10.2 to Avon's Quarterly Report on Form 10-
Q for the quarter ended March 31, 1990 and refiled under Form SE 
for the year ended December 31, 1996).

10.8*  First Amendment, dated as of January 30, 1992, to the Trust 
Agreement, dated as of March 2, 1990, by and between Avon and 
Chase Manhattan Bank, N.A. (incorporated by reference to Exhibit 
10.2 to Avon's Quarterly Report on Form 10-Q for the quarter 
ended March 31, 1993).

10.9*  Second Amendment, dated as of June 12, 1992 to the Trust 
Agreement, dated as of March 2, 1990, by and between Avon and 
Chase Manhattan Bank, N.A. (incorporated by reference to Exhibit 
10.3 to Avon's Quarterly Report on Form 10-Q for the quarter 
ended March 31, 1993).

10.10* Third Amendment, dated as of November 5, 1992, to the Trust 
Agreement, dated as of March 2, 1990, by and between Avon and 
Chase Manhattan Bank, N.A. (incorporated by reference to Exhibit 
10.4 to Avon's Quarterly Report on Form 10-Q for the quarter 
ended March 31, 1993).

10.11* The Avon Products, Inc. Deferred Compensation Plan, as amended 
and restated as of January 1, 1998 (incorporated by reference to 
Exhibit 4(b) to Avon's Registration Statement on Form S-8, 
Registration No. 333-65989 filed October 22, 1998).

<PAGE>

10.12* Trust Agreement, dated as of April 21, 1995, between Avon and 
Chemical Bank, amending and restating the Trust Agreement as of 
August 3, 1989 between Avon and Manufacturers Hanover Trust 
Company (incorporated by reference to Exhibit 10.14 to Avon's 
Annual Report on Form 10-K for the year ended December 31, 
1995).

10.13* Employment Agreement, dated as of November 1, 1995, between 
Avon and James E. Preston (incorporated by reference to Exhibit 
10.16 to Avon's Annual Report on Form 10-K for the year ended 
December 31, 1995).

10.14* Stock Option Agreement between Avon and James E. Preston dated 
October 30, 1995 (incorporated by reference to Exhibit 10.17 to 
Avon's Annual Report on Form 10-K for the year ended December 
31, 1995).

10.15* Supplemental Employment Agreement, dated as of December 10, 
1997 between Avon and James E. Preston (incorporated by 
reference to Exhibit 10.16 to Avon's Annual Report on Form 10-K 
for the year ended December 31, 1997).

10.16* Stock Option Agreement between Avon and James E. Preston dated 
December 10, 1997 (incorporated by reference to Exhibit 10.17 to 
Avon's Annual Report on Form 10-K for the year ended December 
31, 1997).  

10.17* Employment Agreement, dated as of December 11, 1997 between 
Avon and Charles R. Perrin (incorporated by reference to Exhibit 
10.18 to Avon's Annual Report on Form 10-K for the year ended 
December 31, 1997).

10.18* Stock Option Agreement between Avon and Charles R. Perrin dated 
December 10, 1997 (incorporated by reference to Exhibit 10.19 
to Avon's Annual Report on Form 10-K for the year ended December 
31, 1997). 

10.19* Employment Agreement dated as of December 11, 1997 between Avon 
and Andrea Jung (incorporated by reference to Exhibit 10.20 to 
Avon's Annual Report on Form 10-K for the year ended December 
31, 1997).

10.20* Form of Employment Agreement, dated as of September 1, 1994, 
between Avon and certain senior officers (incorporated by 
reference to Exhibit 10.2 to Avon's Quarterly Report on Form 10-
Q for the quarter ended September 30, 1994).

<PAGE>

10.21* Avon Products, Inc. Compensation Plan for Non-Employee 
Directors, effective May 1, 1997 (incorporated by reference to 
Exhibit 10.22 to Avon's Annual Report on Form 10-K for the year 
ended December 31, 1997).

10.22* Avon Products, Inc. Board of Directors' Deferred Compensation 
Plan, amended and restated, effective January 1, 1997 
(incorporated by reference to Exhibit 10.23 to Avon's Annual 
Report on Form 10-K for the year ended December 31, 1997). 

10.23* Trust Agreement, dated as of December 31, 1991, between Avon 
and Manufacturers Hanover Trust Company (incorporated by 
reference to Exhibit 10.23 to Avon's Annual Report on Form 10-K 
for the year ended December 31, 1991 and refiled under Form SE 
for the year ended December 31, 1996).

10.24* First Amendment, dated as of November 5, 1992, to the Trust 
Agreement dated as of December 31, 1991, by and between Avon and 
Manufacturers Hanover Trust Company (incorporated by reference 
to Exhibit 10.7 to Avon's Quarterly Report on Form 10-Q for the 
quarter ended March 31, 1993).

10.25* Stock Option Agreement between Avon and Charles R. Perrin dated 
June 4, 1998 (incorporated by reference to Exhibit 10.1 to 
Avon's Quarterly Report on Form 10-Q for the quarter ended June 
30, 1998).

10.26* Stock Option Agreement between Avon and Andrea Jung dated June 
4, 1998 (incorporated by reference to Exhibit 10.2 to Avon's 
Quarterly Report on Form 10-Q for the quarter ended June 30, 
1998).

13     Portions of the Annual Report to Shareholders for the year 
ended December 31, 1998 incorporated by reference in response to 
Items 1,5 through 8 in this filing.

21     Subsidiaries of the registrant.

23     Consent of PricewaterhouseCoopers LLP (set forth on page S-2 of 
this Annual Report on Form 10-K).

24     Power of Attorney

27     Financial Data Schedule

<PAGE>

99     Financial statements for the Avon Products, Inc. Employees' 
Savings and Stock Ownership Plan and the Avon 
Mirabella/Lomalinda Employees' Savings Plan for the year ended 
December 31, 1998 will be filed by amendment.

*      The Exhibits identified above and in the Exhibit Index with an 
asterisk (*) are management contracts or compensatory plans or 
arrangements.







EXHIBIT 10.20


<PAGE>



Exhibit 10.20


    Form of Employment Agreement, dated as of September 1, 1994 
between Avon Products, Inc. and certain senior officers (incorporated 
by reference to Exhibit 10.2 to Avon's Quarterly Report on Form 10-Q 
for the quarter ended September 30, 1994).

    Avon has an employment agreement with each of the following senior 
officers:

Susan J. Kropf
Ward Miller, Jr.








EXHIBIT 10.5



<PAGE>


                                  SUPPLEMENTAL EXECUTIVE

                                 RETIREMENT AND LIFE PLAN

                                             OF

                                  AVON PRODUCTS, INC.

















AMENDED AND RESTATED AS OF JULY 1, 1998









<PAGE>


                                  TABLE OF CONTENTS

                                                                 PAGE

SECTION 1   INTRODUCTION                                         1
SECTION 2   DEFINITIONS                                          1
SECTION 3   PARTICIPATION                                        8
SECTION 4   SUPPLEMENTAL RETIREMENT ALLOWANCES                   9
SECTION 5   SURVIVOR RETIREMENT ALLOWANCES                      12
SECTION 6   SUPPLEMENTAL LIFE ALLOWANCES                        16
SECTION 7   FORMS OF PAYMENT                                    18
SECTION 8   ADMINISTRATION OF THE PLAN                          19
SECTION 9   CERTAIN RIGHTS AND LIMITATIONS                      20
SECTION 10  AMENDMENT AND TERMINATION OF THE PLAN               22
SECTION 11  CLAIM PROCEDURES                                    25








<PAGE>


                                   SECTION 1 
                                  INTRODUCTION

     Avon Products, Inc. (the "Company") adopted the Supplemental Executive
Retirement Plan and Supplemental Life Plan of Avon Products, Inc.,
originally effective as of January 1, 1982, and last amended and restated
such plan as of January 1, 1995 (the "Plan").  The Company now wishes to
amend and restate the Plan to reflect changes to certain of the Company's
other retirement programs.  The terms and conditions of participation and
benefits under the Plan are set out in this document.  The terms of this
document shall be effective as of July 1, 1998.  

     The Company intends to maintain the Plan indefinitely and, in order
to afford Plan Participants and their Beneficiaries the maximum security,
has established a grantor trust (the "Trust") to aid it in accumulating the
amounts necessary to satisfy its contractual liability to pay certain
benefits under the terms of the Plan.  The Plan provides for the Company to
pay all benefits and administrative costs from its general assets to the
extent not paid by the Trust.  The establishment of the Trust shall not
convey rights to the Participants which are greater than those of the
general creditors of the Company and shall not affect the Company's 
continuing liability to pay Plan benefits and administrative costs, except
that the Company's liability shall be offset by actual benefits and
administrative cost payments, if any, made by the Trust.


                                  SECTION 2
                                 DEFINITIONS

     As used in this Plan, the masculine pronoun shall include the feminine
and the feminine pronoun shall include the masculine unless otherwise
specifically indicated.  In addition, the following words and phrases as
used in this Plan shall have the following meaning unless a different
meaning is plainly required by the context:

     2.1     "Actuarial Equivalent" shall mean a benefit of equivalent
value, when computed on the basis of the same mortality table and the rate
or rates of interest and/or the empirical tables which are being used to
determine the Participant's benefit under the Retirement Plan.  However, 
in the case of lump sum distributions of a Participant's Supplemental 
Retirement Allowance, the conversion factor used to determine the Actuarial
Equivalent shall be the same as specified in Section (e) of Appendix I of
the Retirement Plan, except that the applicable interest rate with regard
to any Participant shall not be greater than the lowest rate in effect at
any time on or after the date the Participant attains age 60, if the sum of
the Participant's age and Creditable Service is at least 85 years.

     2.2     "Annual Benefit Offset" shall mean the aggregate annual retirement
allowance which would have been payable to a Participant under the Retirement
Plan and the Other Plans, expressed in the form of a single life annuity, which
form of benefit shall be the Actuarial Equivalent of the aggregate benefits
which would be payable under such plans if they commenced on the same date as
the Supplemental Retirement Allowance.  For purposes of determining the annual

<PAGE>

retirement allowance payable under the Retirement Plan in calculating 
the Annual Benefit Offset, such allowance shall be deemed to be the annual
retirement allowance which would have been payable to the Participant under
the formula contained in the Retirement Plan on June 30, 1998, if such
formula had continued in effect after that date until the Participant's
retirement or death.  At the Company's discretion, the Annual Benefit Offset
may exclude the Participant's annual retirement allowance payable to such
Participant under any non-qualified defined benefit plan sponsored by the
Company, including the Company's Benefit Restoration Plan, provided that
such Participant must irrevocably elect in writing to forego any benefit
under such excluded plan.

     2.3   "Average Final Compensation" shall mean the average annual
Compensation of a Participant during the three (3) years of the Participant's
last ten (10) years of Creditable Service in which the Participant's
Compensation was highest.  If a Participant has less than three (3) 
years of Creditable Service, Average Final Compensation shall be computed
over all such years. 

     2.4   "Beneficiary" shall mean the person or persons designated by a
Participant as beneficiary in a time and manner determined by the Retirement
Board.  If the Participant fails to designate a beneficiary or if the
beneficiary predeceases the Participant, the Participant's spouse 
shall be the beneficiary, or if no spouse survives the Participant, the
Participant's estate shall be the beneficiary.  A Participant may change his
designated beneficiary at the time and in the manner determined by the
Retirement Board.

      2.5   "Board of Directors" shall mean the Board of Directors of Avon
Products, Inc.

     2.6   "Change of Control" shall mean:

            (a)     the acquisition by any individual, entity or group
     (within the meaning of Section 13(d)(3) or 14(d)(2) of the Securities
     Exchange Act of 1934, as amended (the "Exchange Act")) (a "Person") of
     beneficial ownership (within the meaning of Rule 13d-3 promulgated under
     the Exchange Act) of voting securities of the corporation where 
     such acquisition causes such person to own twenty percent (20%) or more
     of the combined voting power of the then outstanding voting securities
     of the Company entitled to vote generally in the election of directors
     (the "Outstanding Company Voting Securities"); provided, however, that
     for purposes of this Subsection (a), the following acquisitions shall
     not be deemed to result in a Change of Control:  (i) any acquisition 
     directly from the Company, (ii) any acquisition by the Company,
     (iii) any acquisition by any employee benefit plan (or related trust)
     sponsored or maintained by the Company or any corporation controlled
     by the Company or (iv) any acquisition by any corporation pursuant to
     a transaction that complies with clauses (i), (ii) and (iii) of
     Subsection (c) below; and provided, further, that if any Person's
     beneficial ownership of the Outstanding Company Voting Securities
     reaches or exceeds twenty percent (20%) as a result of a transaction
     described in clause (i) or (ii) above, and such Person subsequently

<PAGE>

     acquires beneficial ownership of additional voting securities of the
     Company, such subsequent acquisition shall be treated as an acquisition
     that causes such Person to own twenty (20%) or more of the Outstanding
     Company Voting Securities; or

            (b)     individuals who as of the date hereof, constitute the
     Board of Directors (the "Incumbent Board") cease for any reason to
     constitute at least a majority of the Board of Directors; provided,
     however, that any individual becoming a director subsequent to the
     date hereof whose election, or nomination for election by the 
     Company's shareholders, was approved by a vote of at least two-thirds
     of the directors then comprising the Incumbent Board shall be considered
     as though such individual were a member of the Incumbent Board, but
     excluding, for this purpose, any such individual whose initial
     assumption of office occurs as a result of an actual or threatened
     election contest with respect to the election or removal of directors or
     other actual or threatened solicitation of proxies or consents by or on
     behalf of a Person other than the Board of Directors; or

            (c)  the approval by the shareholders of the Company of a
     reorganization, merger or consolidation or sale or other disposition
     of allor substantially all of the assets of the Company ("Business
     Combination") or, if consummation of such Business Combination is
     subject, at the time of such approval by shareholders, to the consent of
     any government or governmental agency, the obtaining of such consent
     (either explicitly or implicitly by consummation); excluding, however,
     such a Business Combination pursuant to which (i) all or substantially
     all of the individuals and entities who were the beneficial owners of the
     Outstanding Company Voting Securities immediately prior to such Business
     Combination beneficially own, directly or indirectly, more than sixty 
     percent (60%) of, respectively, the then outstanding shares of common
     stock and the combined voting power of the then outstanding voting
     securities entitled to vote generally in the election of directors, as
     the case may be, of the corporation resulting from such Business
     Combination (including, without limitation, a corporation that as a
     result of such transaction owns the Company or all or substantially all
     of the Company's assets either directly or through one or more
     subsidiaries) in substantially the same proportions as their ownership,
     immediately prior to such Business Combination of the Outstanding 
     Company Voting Securities, (ii) no Person (excluding any employee
     Benefit plan (or related trust) of the Company or such corporation
     resulting from such Business Combination) beneficially owns, directly
     or indirectly, twenty percent (20%) or more of, respectively, the then
     outstanding shares of common stock of the corporation resulting 
     from such Business Combination or the combined voting power of the then
     outstanding voting securities of such corporation except to the extent
     that such ownership existed prior to the Business Combination and (iii)
     at least a majority of the members of the board of directors of the
     corporation resulting from such Business Combination were members of
     the Incumbent Board of Directors at the time of the execution of the
     initial agreement, or of the action of the Board of Directors, providing
     for such Business Combination; or

            (d)     approval by the shareholders of the Company of a complete
 liquidation or dissolution of the Company.

<PAGE>

Notwithstanding the foregoing, no Change of Control shall be deemed to have
occurred with respect to any individual by reason of any actions or events in
which such individual participates in a capacity other than in his or her
capacity as an officer or employee of the Company (or as a director of the
Company or a Subsidiary, where applicable).

     2.7   "Company" shall mean Avon Products, Inc.

     2.8   "Compensation" shall mean the regular salary or wages paid to an
Active Participant or deferred for services rendered to the Company or a
Subsidiary during any year in which the Participant accrues Creditable 
Service, including any deferrals under a 401(k) plan or salary reduction under
a 125 plan of the Company or a Subsidiary, plus any bonus payable to an
employee (disregarding any election to defer the receipt thereof) under the
Management Incentive Plan and Variable Incentive Plan or any similar or
successor plan for services performed during the prior year; however, Active
Participants eligible to participate in the Management Incentive Plan are not
eligible to participate in the Variable Incentive Plan after January 1, 1998
but the bonus payable to the Active Participants participating in the Variable
Incentive Plan prior to January 1, 1998 will continue to be included in
Compensation. Compensation shall not include special termination or severance
payments or benefits, whether characterized as such, made pursuant to any
employment agreement, separation agreement, severance plan or policy or any
similar arrangement, unless such agreement, plan, policy or arrangement
provides that the special termination or severance payments or benefits are
to be included as Compensation under the Plan.

     Notwithstanding the foregoing, with respect to any period of absence
(during which disability benefits are being paid to the Participant under the
Company's Short Term or Long Term Disability Plan) which is included as
Creditable Service, the Participant's annual Compensation for purposes of
the Plan during such period of absence shall be deemed to be the greater of
(i) his Compensation in the last full calendar year of his employment
immediately preceding the beginning of such absence, or (ii) the actual
Compensation he received in the year the absence began.

     2.9   "Compensation Committee" means the Compensation Committee appointed
 by the Board of Directors.

     2.10   "Creditable Service" shall mean:

            (a)   The total number of years and completed months of service
     rendered by an Active Participant as an employee of the Company or any
     Subsidiary; 
            (b)  Periods of authorized leaves of absence from the Company or
     a Subsidiary approved by the Retirement Board, including but not limited
     to leaves required to be granted pursuant to the Family and Medical Leave
     Act of 1993 and the Uniformed Services Employment and Reemployment Rights
     Act, and, notwithstanding any other provision of this Plan to the 
     contrary, any period of absence while disability benefits are being paid
     to the Participant under the Company's Short Term or Long Term Disability 
     Plans;


<PAGE>

            (c)   Any prior Creditable Service under this Plan rendered by an
     employee who was formerly a Participant and who subsequently becomes a
     new Active Participant pursuant to Plan Section 3.1 or 3.2; 

            (d)   Service which is recognized for purposes of the Plan by
     reason of any Outside Agreement.  To the extent Creditable Service is
     recognized under an Outside purposes of eligibility for the Supplemental
     Retirement Allowance, it shall also be recognized for purposes of the
     Supplemental Life Allowance unless otherwise specifically provided in
     such Outside Agreement; and

            (e)  Solely for purposes of determining the time for the
     commencement of benefits under the SERP, a Vested or Frozen Participant
     shall continue to earn Creditable Service during the period in which he
     is an employee of the Company or a Subsidiary.

     Subject to approval by the Compensation Committee, a Participant may be
granted additional years of Creditable Service either for purposes of
determining the amount of allowance under the Plan or for purposes of
satisfying the service requirements necessary for benefits under the Plan,
or both.  Additional service granted under a specific provision of the 
Plan or under provisions of individual contracts with the Participant or under
 any severance plan or policy of the Company covering the Participant shall
also be included in determining Creditable Service, but only in accordance
with the specific terms of such provisions.

     2.11   "Dependent Child" shall mean any unmarried child, who has not
attained age 21, of the Participant or, effective January 1, 1999, a
Participant's Domestic Partner or any unmarried child, regardless of the
child's age, of the Participant or, effective January 1, 1999, the 
Participant's Domestic Partner, if the child becomes incapacitated prior to
attaining age 19; provided, however, that such incapacitated child shall
cease to be a Dependent Child at the later of the date the child attains age
21 or ceases to be incapacitated.  The term child shall include a child born
of the Participant or, effective January 1, 1999, a Participant's Domestic
Partner, a child legally adopted by the Participant or, effective January 1,
1999, a Participant's Domestic Partner, and a stepchild of the Participant,
in each instance living with the Participant or, effective January 1, 1999,
the Participant's Domestic Partner in a normal parent-child 
relationship.  

     2.12   "Dependent Children's Allowance" shall mean the benefit payable to
 the Dependent Children pursuant to the SERP and as described in Plan
Section 5.3.

     2.13   "Domestic Partner" shall mean, effective January 1, 1999, an
 individual of the same or opposite sex as the Participant, who shares a
committed and mutually dependent relationship with the Participant, and 

            (a)   both the Participant and the Domestic Partner must be at
      least the age of consent for marriage in the Participant's state of
     residence; and


<PAGE>

            (b)   the Domestic Partnership must be an exclusive relationship
     with the Participant in which the Domestic Partner resides with the
     Participant and intends to do so permanently; and

            (c)   the Domestic Partner must be mutually responsible with the
      Participant for basic living expenses; and

            (d)   the Domestic Partners cannot be related by blood to a degree
     of closeness that would prohibit legal marriage;

            (e)   the Domestic Partners cannot be married to or in a Domestic
     Partner relationship with anyone else; and 

            (f)   a Participant must have filed an Affidavit of Eligibility
for Domestic Partner Benefits with the Plan Administrator, and 

            (g)   the Participant has not  filed an Affidavit of Termination
     of Domestic Partnership within the previous twelve (12) months;

     An individual shall cease to be a Domestic Partner upon the filing by the
Participant of an Affidavit of Termination of Domestic Partnership with the
Plan Administrator. 

     2.13   "Nonforfeitable" shall refer only to the vested unsecured
contractual right of a Participant, his Beneficiary and his Dependent
Children, if any, to benefits under this Plan.  In no event, however,
shall "Nonforfeitable" imply any preferred claim on, or any beneficial 
ownership interest in, any assets of the Company before those assets are
paid to any individual pursuant to the terms of the Plan.  As provided in
Plan Section 9.5, certain events may result in the forfeiture even of
Nonforfeitable benefits.

     2.14   "Normal Retirement Age" shall mean age 65.  

     2.15   "Other Plans" shall mean the employer-provided portion of any
defined benefit pension plan sponsored by the Company (other than the
Retirement Plan) or any Subsidiary and of any retirement or pension
allowance (but not any form of severance or special termination 
payment) set forth and payable pursuant to any employment contract or any
other agreement (other than an individual deferred compensation contract
under which elective employee salary or bonus deferrals are made) between
the Participant and the Company or a Subsidiary.  

     The term "Other Plans" shall also include the employer-provided portion
of any other pension or retirement plans sponsored by the predecessor
employer of a Participant and of any retirement or pension allowance 
(but not any form of severance or special termination payment) set forth and
payable pursuant to any employment contract or any other agreement 
(other than an individual deferred compensation contract under which
elective employee salary or bonus deferrals are made) between the Participant
and the predecessor employer of a Participant providing for benefits
attributable in whole or in part to service which is recognized under the 
Plan as Creditable Service.

<PAGE>

     Notwithstanding the foregoing, the employer-provided portion of the
benefits paid or payable to or on behalf of a Participant pursuant to Other
Plans shall only include a proportionate share of such benefits based on the
ratio by which the portion of the service recognized under the Other Plan
which is recognized as Creditable Service bears to the total service
recognized under the Other Plan.

     2.16   "Outside Agreement" shall mean a written agreement entered into
between a duly authorized officer of the Company with authority to act in the
matter and a Participant which recognizes any period of time prior to
the commencement of such Participant's employment with the Company as service
for purposes of certain retirement or other benefits or modifies any of the
benefits or provisions of the Plan.

     2.17   "Participant" shall mean any Active Participant, Vested
Participant, Frozen Participant or Retired Participant.  

            (a)   "Active Participant" shall mean an employee from the time
     participation in the Plan begins pursuant to Plan Section 3 until the
     earliest of the time:  

                 (i)   the Participant retires, 

                 (ii)   the Participant dies, 

                 (iii)  the Participant terminates employment with the
            Company and its Subsidiaries, or

                 (iv)   the Plan is terminated. 

     In addition, if a Participant is placed on inactive employee status, as
defined by the Retirement Board from time to time under uniform and
nondiscriminatory rules, and, at the date of such change in status, the
Participant has attained age 62 or the sum of the Participant's age and
years of Creditable Service total at least 80 years, the Participant 
will continue as an Active Participant in the Plan.  

            (b)   "Retired Participant" shall mean a former employee who has
      retired on or after meeting the requirements for a Supplemental
     Retirement Allowance under Plan Section 4.1.

            (c)   "Vested Participant" shall mean an employee or former
     employee of the Company or Subsidiary who ceased to be an Active
     Participant, who has not become a Retired Participant and who,
     immediately after ceasing to be an Active Participant, has a 
     Nonforfeitable right to benefits under Plan Section 10.

     2.18   "Plan" shall mean this Supplemental Executive Retirement and
Life Plan of Avon Products, Inc., as from time to time amended.

     2.20  "Pre-Retirement Beneficiary's Allowance" shall mean the benefit
payable to the Beneficiary of certain Participants, pursuant to the SERP and
as described in Plan Section 5.1.

<PAGE>

     2.19   "Post Retirement Beneficiary's Allowance" shall mean the benefit
payable to the Beneficiary of certain Participants pursuant to the SERP and
as described in Plan Section 5.2. 

     2.20   "Retirement Board" shall mean the person or persons appointed to
administer the Plan as provided in Plan Section 8.

     2.21   "Retirement Plan" shall mean, prior to July 1, 1998, the
Employees' Retirement Plan of Avon Products, Inc. and thereafter, the Avon
Products, Inc. Personal Retirement Account Plan, as amended from time to time.

     2.22   "SERP" shall mean the portion of the Plan pursuant to which
Supplemental Retirement Allowances, Pre-Retirement Beneficiary's Allowances,
Post-Retirement Beneficiary's Allowances and Dependent Children's Allowances
are payable.

     2.23   "SLIP" shall mean the portion of the Plan pursuant to which
Supplemental Life Allowances are payable.

     2.24   "Subsidiary" shall mean any majority-owned subsidiary of the
Company.

     2.25   "Supplemental Life Allowance" shall mean the benefit referred
to in Plan Section 6.

     2.26   "Supplemental Retirement Allowance" shall mean the benefit
referred to in Plan Section 4.

     2.27   "Surviving Spouse" shall mean the spouse to whom the Participant
was married on the date the Participant's Supplemental Retirement Allowance
commenced under this Plan or on the Participant's date of death, if earlier.


                                  SECTION 3
                                  PARTICIPATION

     3.1   Commencement of SERP Participation.  

            (a)   Each individual who was a Participant in the SERP as of
     June 30, 1998, shall be a Participant in the SERP on July 1, 1998.
     A listing of Participants in the SERP as of July 1, 1998 is attached
     to the Plan as Appendix A, which Appendix may thereafter be updated
     from time to time, provided that all updates shall be attested by the
     signatures of two members of the Retirement Board.

           (b)   The Compensation Committee shall have the authority to
     include as Active Participants in the SERP officers of the Company on
     the U.S. payroll, at the level of Senior Vice President or above, who
     are covered by individual employment agreements with the Company which
     have been approved by the Board of Directors, and such other management
     or highly compensated employees of the Company or a Subsidiary (within
     the meaning of Section 201(2) of the Employee Retirement Income 
     Security Act of 1974, as amended) as it deems fit.  

<PAGE>

     3.2   Commencement of SLIP Participation.  

     Any employee who is an Active Participant in the SERP shall also be an
Active Participant in the SLIP.

     3.3   Termination of SERP Participation.  

     When an individual ceases to be an Active Participant (as defined in
     Section 2.17(a) hereof), he shall cease to be a Participant and shall
     have no rights to a Supplemental Retirement Allowance unless he is a
     Vested Participant or a Retired Participant.

     3.4   Termination of SLIP Participation.  

            (a)   If an individual who first became a Participant prior to
     January 1, 1990, ceases to be an Active Participant, he shall continue
     to be a Participant in the SLIP if he is eligible for a Supplemental
     Life Allowance in accordance with the provisions of Plan Section 6.

            (b)   If an individual who first became a Participant on or
     after January 1, 1990, ceases to be an Active Participant, he shall
     cease to be a Participant in the SLIP on the date he ceases to be an
     Active Participant.


                                  SECTION 4 
                          SUPPLEMENTAL RETIREMENT ALLOWANCES

     4.1   Nonforfeitable Right to a Supplemental Retirement Allowance.

           (a)   An Active Participant who attains Normal Retirement Age
     shall have a Nonforfeitable right to benefits under this Section 4,
     subject to the provisions of Plan Section 9, and may retire and
     receive payment of a Normal Retirement Allowance under the SERP.
     Payment of the Normal Retirement Allowance shall commence not later than
     thirty (30) days after the later of the date the Participant actually
     retires or attains age 65.  

            (b)   An Active Participant who has attained age 55 and has
     fifteen (15) or more years of Creditable Service, or whose attained age
     plus his Creditable Service totals at least 85 years, shall have a
     Nonforfeitable right to benefits under this Section 4 and may retire
     and apply for payment of an Early Retirement Allowance under the SERP.
     Payment of the Early Retirement Allowance shall commence on the first
     day of the calendar month next following his date of retirement.

            (c)   An Active Participant who has attained age 58 and completed
     fifteen (15) or more years of Creditable Service and who is deemed to be
     suffering from a hardship, as determined in the sole and unilateral
     discretion of the Retirement Board on a case-by-case basis, shall have
     a Nonforfeitable right to benefits under this Section 4 and may 
     retire and apply for payment of a Hardship Retirement Allowance.  Payment
     of the Hardship Retirement Allowance shall commence on the first day of
     the month following the date the Participant's application for retirement

<PAGE>

     is approved by the Retirement Board.

            (d)   Approval by the Retirement Board under this Section 4
     may be evidenced by the written consent of any two members of such
     Board.  In the event the Plan is amended or terminated or in the
     event of a Change of Control of the Company, Participants shall have
     the right to a Supplemental Retirement Allowance pursuant to 
     Plan Section 10.

     4.2    Amount of Normal Retirement Allowance.

            (a)   The annual Normal Retirement Allowance under the SERP for 
     Participants who have a Nonforfeitable right to such an allowance
     pursuant to Plan Section 4.1(a) shall be equal to:

                 (1)   2% of the Participant's Average Final Compensation
            multiplied by the Participant's Creditable Service up to
            twenty-five (25) years;  plus

                 (2)   1% of the Participant's Average Final Compensation
            multiplied by the Participant's Creditable Service in excess of
            twenty-five (25) years but not in excess of thirty-five
            (35) years; less

                 (3)   the Annual Benefit Offset.

            (b)   Notwithstanding the provisions of Plan Subsection 4.2(a),
     any Participant entitled to a benefit pursuant to Plan Section 4.1(a)
     who (i) is or was an officer of the Company as of January 1, 1995, at
     the level of Senior Vice President or above, and covered by an
     individual employment agreement with the Company which had been 
     approved by the Board of Directors or (ii) is or was a senior executive
     designated by the Compensation Committee as eligible to receive a minimum
     allowance, shall receive an annual Normal Retirement Allowance which,
     when added to the Actuarial Equivalent of the benefit paid or payable
     to such Participant under the Retirement Plan and Other Plans 
     (expressed as an annual benefit in the same form as the benefit under
     Plan Section 4.2 is payable), is not less than fifty percent (50%) of the
     Participant's Average Final Compensation.  Such offset shall be
     calculated in a manner similar to that set forth in the definition of
     Annual Benefit Offset.

     4.3   Amount of Early Retirement Allowance.

            (a)   The annual Early Retirement Allowance under the SERP for
     Participants who have a Nonforfeitable right to such an allowance
     pursuant to Plan Section 4.1(b) shall be equal to the Normal
     Retirement Allowance determined in accordance with Plan
     Subsection 4.2(a), based on the Participant's Average Final
     Compensation and Creditable Service at the date of retirement;
     provided, however, that if the Participant retires before 
     the sum of such Participant's age and Creditable Service is 85 years,
     the allowance shall be calculated by determining the benefit without
     regard to the Annual Benefit Offset, by reducing the benefit 3/12ths of

<PAGE>

     1% for each month by which the date the allowance commences precedes
     the month in which the Supplemental Retirement Allowance would 
     have commenced if the Participant retired at Normal Retirement Age and
     by 5/12ths of 1% for each such month in excess of sixty (60) months and
     by then applying the Annual Benefit Offset.  The Early Retirement
     Allowance payable to a Participant whose age and Creditable Service
     total at least 85 years shall be equal to the allowance determined in 
     accordance with Plan Subsection 4.2(a) based on Average Final
     Compensation and Creditable Service at the time of retirement without
     reduction for commencement of payment prior to Normal Retirement Age;
     provided, however, that if such allowance commences after the first day
     of the calendar month following the month in which the Participant
     retires, the allowance shall be increased so that it is the Actuarial
     Equivalent of the allowance payable as of the first day of the month
     following the month in which the Participant retires.

            (b)   Notwithstanding the provisions of Plan Subsection
     4.3(a) above, any Participant entitled to a benefit pursuant to Plan
     Section 4.1(b) who has attained age 60 and completed fifteen (15) years
     of Creditable Service and who (i) is or was an officer of the Company
     as of January 1, 1995, at the level of Senior Vice President or above,
     and covered by an individual employment agreement with the Company
     which had been approved by the Board of Directors or (ii) is or was a
     senior executive designated by the Compensation Committee as eligible
     to receive a minimum allowance, shall receive an annual Early
     Retirement Allowance which, when added to the Actuarial Equivalent of 
     any retirement allowance paid or payable to such Participant under the
     Retirement Plan and any Other Plans (expressed as an annual benefit in
     the same form as the benefit payable pursuant to this Plan Section 4.3)
     is not less than fifty percent (50%) of the Participant's Average Final
     Compensation, reduced by 4/12ths of 1% for each month by which the
     Participant's date of retirement precedes Normal Retirement Age; provided,
     however, that if such allowance commences after the first day of the
     calendar month following the month in which the Participant retires,
     the allowance shall be increased so that it is the Actuarial Equivalent
     of the allowance payable as of the first day of the month following the
     month in which the Participant retires.  The offset described in the 
     immediately preceding sentence shall be calculated in a manner similar
     to that set forth in the definition of the Annual Benefit Offset.

     4.4   Amount of Hardship Retirement Allowance.  

     The annual Hardship Retirement Allowance under the SERP for
Participants who have a Nonforfeitable right to such an allowance pursuant to
Plan Section 4.1(c) or 4.1(d) shall be equal to the Normal Retirement
Allowance determined in Plan Subsection 4.2(a), based on the Participant's
Average Final Compensation and Creditable Service at the date of retirement; 
provided, however, such allowance shall in no event be less than the Early
Retirement Allowance to which such Participant would be entitled upon
retirement under Plan Subsection 4.3(b), if applicable.

     4.5   Restoration of Retired Participants to Service.

     Anything contained in this Plan to the contrary notwithstanding, if a

<PAGE>

Participant who has received or is receiving a Supplemental Retirement
Allowance again becomes an employee of the Company or a Subsidiary, any
retirement allowance payable under this Plan shall cease upon reemployment
and such allowance shall commence to be paid when the Participant again
retires. On subsequent retirement, the Supplemental Retirement Allowance
payable to such Participant shall be based on Compensation and Creditable
Service before and after the period of prior retirement, reduced by an
amount which is the Actuarial Equivalent of the benefits the Participant
received prior to reemployment; provided, however, that such benefit shall
not be less than the benefit the Participant was receiving during prior
retirement.

     4.6   Outside Agreements.

           (a)   To the extent an Outside Agreement provides for a benefit
     in addition to (or on the terms and conditions different from) any
     benefit otherwise payable under the Plan, such benefit under such
     Outside Agreement shall be deemed to be, and shall be, payable under
     this Plan.

            (b)   Nothing in Plan Subsection (a) above shall be construed to
     limit any rights of any Participant under an Outside Agreement, except
     that any benefits paid hereunder pursuant to this Plan Section 4.6 shall
     be offset against any amounts payable with respect to any substantially
     similar obligations under the Outside Agreement so as to avoid 
     duplication of payment.


                                  SECTION 5
                      BENEFICIARY RETIREMENT ALLOWANCES

     5.1   Pre-Retirement Beneficiary's Allowance.

           (a)   If, prior to receipt of a Supplemental Retirement Allowance,
     a Participant dies while employed by the Company or a Subsidiary and
     has at least ten (10) years of Creditable Service, or has attained age
     65, or dies while receiving disability benefits under the Company's
     Short Term or Long Term Disability Insurance Plans and after having
     completed ten (10) years of Creditable Service, or dies with
     Nonforfeitable benefits under Plan Section 10, his Beneficiary shall
     receive a Pre-Retirement Beneficiary's Allowance under the SERP payable
     during the Beneficiary's remaining lifetime.

            (b)   Payment of the annual Pre-Retirement Beneficiary's
     Allowance under the SERP shall commence as of the first day of the
     calendar month following the month in which the Participant died or
     would have attained age 55, whichever is later.  However, the
     Retirement Board may, under rules uniformly applicable to all similarly
     situated, approve a request made by a Beneficiary to commence payment on
     the first day of any earlier calendar month after the Participant's death
     ("early commencement date" hereafter).

            (c)   If the Pre-Retirement Beneficiary's Allowance commences as

<PAGE>

     of the first day of the month following the month in which the
     Participant died or would have attained age 55, whichever is later, the
     Pre-Retirement Beneficiary's Allowance shall be an annual allowance for
     the life of the Beneficiary, payable monthly, equal to the allowance
     (based on the Participant's Creditable Service as of his date of death)
     the Beneficiary would have received if the Participant had retired and
     begun to receive the Supplemental Retirement Allowance in the form of a
     100% joint and survivor annuity with such Beneficiary on the date of
     death, or on the date such Participant would have attained age 55, if
     later.  Notwithstanding the foregoing, if the Participant was married
     or had a Domestic Partner on the date of the Participant's death, and
     the Pre-Retirement Beneficiary's Allowance is payable to such spouse or
     Domestic Partner, the Pre-Retirement Beneficiary Allowance shall not be
     less than an amount equal to twenty percent (20%) of the Participant's
     annual rate of Compensation at the time of his death or earlier
     termination of employment, less the Actuarial Equivalent of the amount
     of any death benefit allowance (expressed as an annual amount payable for
     the life of the Beneficiary and commencing on the same date as the Pre-
     Retirement Beneficiary's Allowance commences, regardless of whether the
     Beneficiary is the actual recipient of such death benefit allowance) paid
     or payable on behalf of such Participant under the Retirement Plan and
     any Other Plans.

            (d)   Notwithstanding Subsection (c) hereof, if a Participant
     who as of the date of his death meets one of the requirements set forth
     below, dies while employed by the Company or a subsidiary, his Pre-
     Retirement Beneficiary's Allowance shall be determined pursuant to this
     Section (d):

                 (1)   Such Participant has attained age 65, or

                 (2)   Such Participant has attained age 55 and completed
            fifteen (15) or more years' Creditable Service, or

                 (3)   The sum of such Participant's age and Creditable
            Service is at least 85.

     The amount of such Pre-Retirement Beneficiary's Allowance for such
     Participant shall be the Actuarial Equivalent of the Normal Retirement
     Allowance, or if applicable, the Early Retirement Allowance, otherwise
     payable to the Participant if he had retired as of the date of his death.
     Such Pre-Retirement Beneficiary's Allowance shall be payable only in 
     the form of a single lump sum payment in cash.

     In anticipation of the probability that the Pre-Retirement Beneficiary's
     Allowance will be subject to both Federal Income Taxes and Federal Estate
     Taxes, the payment of a Pre-Retirement Beneficiary's Allowance, at the
     Company's sole discretion, may be delayed, in whole or in part, for a
     period of up to twelve (12) months following the date of the
     Participant'sdeath, and may be subject to appropriate tax withholdings.
     If payment is delayed more than sixty (60) days after the date of death,
     however, the lump sum amount shall be increased until the actual payment
     date using the factors utilized in valuing such lump sum.

<PAGE>

            (e)   If the Retirement Board approves an early commencement date
     with respect to the Pre-Retirement Beneficiary's Allowance under Plan
     Subsection (b) above, the Pre-Retirement Beneficiary's Allowance shall
     be a monthly allowance for the life of the Beneficiary and shall be
     equal to the Pre-Retirement Beneficiary's Allowance the Beneficiary
     would have received under Plan Subsection (c) above if the Retirement 
     Board had not approved the early commencement date, reduced by 1/12th of
     5% for each month by which the date payments commence precedes the first
     day of the month following the month in which the SERP Participant would
     have attained age 55, provided that in no event shall such reduced
     allowance be less than the Actuarial Equivalent of the allowance
     otherwise payable under Plan Subsection (c) above.

     5.2   Post-Retirement Beneficiary's Allowance.

     The Beneficiary of a Retired Participant who dies prior to the
commencement of a Supplemental Retirement Allowance will receive a Post-
Retirement Beneficiary's Allowance from the Plan equal to fifty percent (50%)
of the Supplemental Retirement Allowance the Retired Participant would have
been receiving if benefits had commenced in the form provided for in Plan
Section 7.1(b) on the date of the Retired Participant's death.  The Post-
Retirement Beneficiary's Allowance under the Plan shall begin on the first
day of the month following the Retired Participant's death and shall be paid
to the Beneficiary for such Beneficiary's remaining lifetime.  The Beneficiary
of a Retired Participant who dies after the commencement of a Supplemental
Retirement Allowance under the SERP shall be entitled to receive benefits
from the SERP in accordance with the form of benefit payable to the Retired
Participant in accordance with the provisions of Plan Section 7.

     5.3   Dependent Children's Allowance.

            (a)   Each Dependent Child, up to a maximum of four (4) such
     children, shall receive a Dependent Children's Allowance from the SERP
     which is a yearly allowance equal to ten percent (10%) of the yearly
     amount of the Beneficiary's Allowance calculated under Plan Section 5.1
     or 5.2, whichever is applicable, at the time of the Participant's death
     (calculated as if the Beneficiary is the Surviving Spouse or Domestic 
     Partner even if such allowance is not payable to such beneficiaries),
     plus ten percent (10%) of the yearly benefits which are payable to the
     Surviving Spouse or the Participant's Domestic Partner under the
     Retirement Plan and any Other Plan (or would be payable is such benefits
     were payable to such Surviving Spouse or Domestic Partner) 
     (based on the assumption that benefits commence on the same date as
     benefits commence hereunder).

            (b)   For purposes of Plan Subsection (a) above, if the spouse or
    Domestic Partner of a Participant predeceases the Participant, the
    allowance under Plan Section 5.1 or 5.2 shall be determined as if the
    spouse or Domestic Partner had not predeceased the Participant and as if
    yearly benefits under the Retirement Plan and any Other Plan are 
    payable to such predeceased spouse or Domestic Partner and shall be based
    upon the spouse's or Domestic Partner's actuarially determined life
    expectancy as of the date of the spouse's or Domestic Partner's death.  

<PAGE>

            (c)   For purposes of Plan Subsection (a) above, in the event that
     the Participant had no spouse or Domestic Partner, other than for the
     reason that the spouse or Domestic Partner predeceased the Participant,
     the allowance under Plan Section 5.1 or 5.2 shall be based upon the
     assumption that the Participant had a spouse or Domestic Partner who 
     was five (5) years younger than the Participant, that any yearly benefits
     payable under the Retirement Plan and any Other Plan are payable to such
     assumed spouse or Domestic Partner, and that the spouse's or Domestic
     Partner's allowance under Plan Section 5.1 or 5.2, whichever is applicable,
     had commenced on the date of the Participant's death.  

            (d)   For purposes of Plan Subsection (a) above, in the event the
     spouse or Domestic Partner of a Participant dies prior to commencement of
     benefits under the Plan, the amount of the Dependent Children's Allowance
     hereunder shall be determined on the assumption that the spouse's or
     Domestic Partner's allowance under Plan Section 5.1 or 5.2, whichever is
     applicable, had commenced on the date of the spouse's or Domestic 
     Partner's death and that any yearly benefits payable under the Retirement
     Plan and any Other Plan had commenced on the date of the spouse's or
     Domestic Partner's death.  

            (e)   The Dependent Children's Allowance hereunder shall commence
     on the day payment of the spouse's or Domestic Partner's allowance
     commences (or would have commenced) under the SERP, or the earliest
     date it could have commenced had the spouse or Domestic Partner not
     predeceased the Participant, or if the Participant had no spouse for
     any other reason, on the earliest date it could have commenced had the 
     Participant had a spouse or Domestic Partner who was five (5) years
     younger than the Participant, and shall continue to be paid to each
     Dependent Child until the earlier of the date such child ceases to be a
     Dependent Child or dies.  

            (f)   If there are more than four (4) Dependent Children, the
     total amount otherwise payable to four (4) Dependent Children shall be
     divided equally among all Dependent Children at the time such payment is
     made.  When a child ceases to be a Dependent Child or dies, the total
     allowance then payable shall be reallocated among the remaining Dependent
     Children to the extent applicable; provided, however, that no 
     Dependent Child shall be entitled to an allowance in excess of the benefit
     set forth in Plan Subsection (a) above.

     5.4   Allowance to Spouse Not Reduced.

     The amount of any allowance payable to a Beneficiary under Plan Section
5.1 or 5.2 shall not be reduced due to the payment of a benefit under the Plan
to one or more Dependent Children.

     5.5  Domestic Partner Benefits.

     Notwithstanding anything contained in this Section 5 to the contrary, the
provisions of this Section 5 concerning Domestic Partners and Dependent
Children of Domestic Partners shall not be effective until January 1, 1999.


<PAGE>

                                  SECTION 6
                        SUPPLEMENTAL LIFE ALLOWANCES 

     6.1  Right to a Supplemental Life Allowance.

            (a)   A Participant becomes eligible for a Supplemental Life
     Allowance payable to his Beneficiary if he dies:

                 (1)   while an Active Participant who is either employed by
            the Company or a Subsidiary or is receiving a disability benefit
            under the Company's Short Term or Long Term Disability Plans; or

                 (2)  while a Frozen Participant or a Retired Participant,
            provided he became an Active Participant in the SLIP prior to
            January 1, 1990;

                 (3)   while an employee, provided he became an Active
            Participant in the SLIP prior to January 1, 1990, and was an
            Active Participant for at least five (5) years;

            (b)   A Participant who became an Active Participant in the
     SLIP prior to January 1, 1990, and is a Participant at the time the
     Plan is terminated or modified or at the time of a Change of Control
     will be entitled to a Supplemental Life Allowance as provided in 
     Plan Section 10.

            (c)   A Participant shall become Nonforfeitable in a Supplemental
     Life Allowance only if he dies under one of the circumstances described
     in Subsection (a) of this Section, if he was an Active Participant in 
     the Plan prior to January 1, 1990 and becomes Nonforfeitable in a
     Supplemental Retirement Allowance or as provided in Section 10.

     6.2   Amount of Supplemental Life Allowance.

            (a)   If a Participant has a right to a Supplemental Life 
      Allowance as described above, the Beneficiary of such Participant
     shall receive a Supplemental Life Allowance payable upon the death
     of a Participant, provided that such Participant has not made the 
     election described in Plan Section 6.4 or 6.5.

            (b)   The amount of the Supplemental Life Allowance shall be
     as established by the Compensation Committee upon the Participant's
     commencement of participation in the Plan, except that the
     Compensation Committee reserves the right to increase or reduce 
     the amount of such allowance from time to time, subject to the
     provisions of Plan Section 10.  Notwithstanding the foregoing, if
     an Active Participant first became a Participant in the Plan prior
     to January 1, 1990, his level of coverage under the SLIP may not be 
     reduced after he has been an Active Participant for at least two years
     for so long as he remains an Active Participant.  Further, if a
     Participant has a right to a Supplemental Life Allowance pursuant to
     Plan Section 6.1(a)(ii) or (iii), his benefit under the SLIP will 
     continue at the same level as in effect on the date preceding the date
      he ceased to be an Active Participant.

<PAGE>

     6.3   Notwithstanding the foregoing, if the Company obtains a life
insurance policy (or policies) on the life of a Participant whether or not
in connection with this Plan and the insurer is not obligated to pay the
policy's death benefit proceeds on the grounds that the Participant committed
suicide or any other grounds based on actions or inactions on the part of the
Participant, then and in that event, the Company's obligation to make payments
of a Supplemental Life Allowance shall be terminated.  The Company shall, in
its sole discretion, determine what steps are necessary and take such action
as it deems reasonably appropriate to pursue and obtain payment of any death
benefit under said policy or policies.  Whatever steps are deemed appropriate
by the Company to pursue this matter shall be conclusive.  In no event shall
any Participant have any ownership interest in such policy or policies.

     6.4   Notwithstanding the foregoing, a SLIP Participant may elect not
to be covered by the Supplemental Life Allowance benefit provided under this
Plan Section 6.

     6.5   Subject to the terms and conditions imposed by the Retirement Board
any Participant who is eligible for the Supplemental Life Allowance during the
time such Participant is a Retired Participant, may elect, subject to the
approval of the Retirement Board, to forego the Supplemental Life Allowance
coverage provided under this Plan Section 6 in exchange for a paid-up whole
life insurance policy or policies (based on the application of dividends to
pay premiums) on such Retired Participant's life in an amount to be determined
by the Retirement Board.  In the case of any such election, the Company will
also pay cash to such Retired Participant in an amount sufficient to enable
such Participant to pay any federal, state, and local income taxes
(calculated at the highest applicable marginal rates) resulting from the
distribution of such policy or policies and the corresponding cash payment.

     6.6   If (a) a Participant terminates employment prior to becoming a
Retired Participant or (b) the Company has obtained a life insurance policy
on the life of such Participant to assist it in meeting its obligations
under this Plan, and (c) such policy provides that it may be assigned, 
then if the Company elects, the Participant may purchase such policy from
the Company on such terms and conditions as shall be determined by the
Retirement Board; provided, however, that in no event shall the Company
receive less than the amount of cash it could have received had it 
surrendered such policy to the insurer.


                            SECTION 7 
                        FORMS OF PAYMENT 

     7.1   Automatic Form.

            (a)  Except as otherwise provided for married Participants or,
     effective January 1, 1999, Participants with Domestic Partners pursuant
     to Plan Subsection 7.1(b), or unless an optional form of retirement
     allowance has been requested by the Participant under Plan Section 7.2
     and approved by the Retirement Board, the annual Supplemental Retirement
     Allowance shall be payable in monthly installments for the life of the 
     Participant only, ending with the last monthly payment during the month
     of the Participant's death.  

<PAGE>

           (b)   Unless an optional form of retirement allowance has been
     requested by the Participant under Plan Section 7.2 and has been
     approved by the Retirement Board, the automatic form of payment of
     a Supplemental Retirement Allowance to a Participant who is married
     or has a Domestic Partner at the date the retirement allowance begins
     shall be a joint and survivor benefit payable to the Participant in the
     amount determined pursuant to the applicable Subsection of Plan
     Section 4 payable during the lifetime of the Participant with the
     provision that after the Participant's death an annual Supplemental
     Retirement Allowance shall be payable to the Surviving Spouse or
     Domestic Partner of the Participant equal to one-half the
     Supplemental Annual Retirement Allowance payable during the
     Participant's life.

            (c)   Notwithstanding anything contained in Subsections (a) and
     (b) of this Plan Section 7.1 to the contrary, if the Actuarial Equivalent
     present value of any Supplemental Retirement Allowance payable to a
     Participant (including the value of any benefit payable to his
     Surviving Spouse or Domestic Partner after his death) does not exceed 
     $10,000, or such greater amount as the Retirement Board shall from time
     to time determine under rules of uniform applicability, the Company may
     pay the Participant or Beneficiary a single lump sum payment.

            (d)   Notwithstanding anything contained in the Plan to the
     contrary, on and after a Change of Control, the normal form of
     Supplemental Retirement Allowance shall be a single lump sum payment
     in cash.

     7.2   Request for Optional Form.

            (a)   Any Participant (other than Participants who have been
     cashed out by the Company pursuant to Plan Subsection 7.1(c) or 7.1(d))
     may, by written notice received by a member of the Retirement Board at
     least two (2) months prior to retirement or in the case of a Vested
     Participant, at least two months prior to the due date of the first
     payment of the Supplemental Retirement Allowance, request that the
     allowance be converted into an optional form of retirement allowance
     of Actuarial Equivalent value, in accordance with any form of payment
     as may be permitted under the Retirement Plan.  Such request shall be
     subject to the approval of the Retirement Board.  For purposes of this
     PlanSection 7.2, a retirement allowance of a Participant who is married
     or has a Domestic Partner prior to conversion into an optional form
     shall include the value of the benefit to be continued to the Surviving
     Spouse or Domestic Partner after the Participant's death. In the event a
     lump sum optional form of benefit is payable and such sum is not paid on
     the date benefit payments are scheduled to commence, the lump sum
     benefit shall be increased until the date paid by the interest rate
     factors utilized in valuing such lump sum.

            (b)   A Beneficiary entitled to a Supplemental Retirement
     Allowance pursuant to Plan Section 5.1 or 5.2 may, by written notice
     received by a member of the Retirement Board within sixty (60) days
     following the Participant's date of death, or if later, within

<PAGE>
     thirty (30) days following the Beneficiary's receipt of written notice
     from the Company that he or she is entitled to an allowance under the
     Plan, request that the allowance be converted into a lump sum optional
     form of benefit of Actuarial Equivalent value.  Such request shall be
     subject to the approval of the Retirement Board.  In the event a lump
     sum optional form of benefit is payable and such sum is not paid on the
     date benefit payments are scheduled to commence, the lump sum benefit
     shall be increased until the date paid by the interest rate factors
     utilized in valuing such lump sum.

     7.3  Effective Optional Forms.

     The optional form of Supplemental Retirement Allowance requested and
approved under Plan Section 7.2 shall become effective on the first day of
the month for which the Participant's allowance is payable.  If the
Participant dies, or the designated Beneficiary dies before the first 
day of the month for which the Participant's allowance is payable under a
contingent annuitant option, the approved option shall thereby be revoked.

     7.4 Elective Transfer to Deferred Compensation Plan.

     A Participant may elect by written notice delivered to the Company at
least six months prior to the date on which the Supplemental Retirement
Allowance would otherwise have been paid or commenced, or such other date
as the Company may establish, to have the lump sum Actuarial Equivalent
value of his or her Supplemental Retirement Allowance credited to the 
Participant's account under the Avon Products, Inc. Deferred Compensation
Plan.  If such election is made, the crediting of the Participant's account
in the Avon Products, Inc. Deferred Compensation Plan of the amount required
under this Section 7.4 shall be in complete discharge and satisfaction of
the Company's obligation to pay the Participant a Supplemental Retirement 
Allowance pursuant to the SERP.


                                  SECTION 8 
                          ADMINISTRATION OF THE PLAN

     8.1   Except as otherwise specifically provided in the Plan, the
Retirement Board shall be the administrator of the Plan.  The Retirement
Board shall have full authority to determine all questions arising in
connection with the Plan, including the discretionary authority to interpret
the Plan, to adopt procedural rules and to employ and rely on such legal
counsel, actuaries, accountants and agents as it may deem advisable to assist
in the administration of the Plan. Decisions of the Retirement Board shall be
conclusive and binding on all persons.  The Retirement Board shall provide to
the trustee of any Trust established pursuant to Plan Section 1, such
certification or other documentation as may be required by the trustee
in connection with the payment of benefits to Participants.

     8.2   After a Change in Control, the Retirement Board may be changed by
the Company only with the consent of a majority of the Participants
(excluding Beneficiaries). 



<PAGE>
                                   SECTION 9
                        CERTAIN RIGHTS AND LIMITATIONS 

     9.1   The establishment of the Plan shall not be construed as
conferring any legal rights upon any employee or other person for a
continuation of employment, nor shall it interfere with the rights of the
Company or a Subsidiary to discharge any employee and to treat such employee
without regard to the effect which such treatment might have upon such
employee as a Participant of the Plan.

     9.2   If the Retirement Board shall find that a Participant or other
person entitled to a benefit is unable to care for his affairs because
of illness, accident or is a minor, the Retirement Board may direct that
any benefit payment due such participant or other person, unless claim 
shall have been made therefor by a duly appointed legal representative, be
paid to the spouse, a child, parent or other blood relative, or to a person
with whom the Participant or other person resides.  Any such payment so made
shall be a complete discharge of the liabilities of the Plan with respect to
such Participant or such other person.

     9.3   Each Participant, before any benefit shall be payable to or on
behalf of such person under the Plan, shall file with a member of the
Retirement Board at least thirty (30) days prior to the time of retirement
or in the case of a Vested Participant prior to the earliest date the 
retirement allowance can commence, such information, if any, as shall be
required to establish such person's rights and benefits under the Plan.

     9.4   No benefit under the Plan shall be subject in any manner to
anticipation, alienation, sale, transfer, assignment, pledge, garnishment,
attachment, encumbrance or charge, and any attempt so to do shall be void;
nor shall any such benefit be in any manner liable for or subject to the
debts, contract liabilities, engagements or torts of the person entitled to
such benefit.

     9.5   The obligation of the Company to make or continue payment of
any benefits hereunder shall cease with respect to any Participant who
(a) at any time is convicted of a crime involving dishonesty or fraud
relating to the Company (b) at the time, without the Company's written
consent knowingly uses or discloses any confidential or proprietary
information relating to the Company or (c) within three years following
termination of employment, without the Company's written consent, accepts
employment with, or provides consulting services to, a principal
competitor of the Company.

     9.6   Except to the extent a Participant has a Nonforfeitable right to a
benefit pursuant to Plan Section 10, if, after written notice by the Company,
the Participant declines retirement at the request of the Company, or if the
Participant's voluntary retirement (other than for disability) prior to
age 62 is not approved by the Company, the Retirement Board shall have the
right to cause forfeiture of any benefit to or on account of the Participant
under the Plan.

     9.7   A Participant at the time participation commences shall supply the

<PAGE>

Retirement Board with such evidence of good health and insurability, including
a physical examination, as the Retirement Board may from time to time require
to satisfy any insurance company in connection with obtaining life insurance
for benefits under Plan Section 6.  A Participant who fails to supply such
evidence when required shall not be entitled to such benefits under Plan 
Section 6.

     9.8  All benefits payable under the Plan shall be payable by the
Company from its general assets.  The Plan shall not be funded by the Company.
However, solely for its own convenience the Company reserves the right to
provide for payment of benefits hereunder through a trust which may be
irrevocable but the assets of which shall be subject to the claims of 
the Company's general creditors in the event of the Company's bankruptcy or
insolvency, as defined in the Trust established pursuant to Plan Section 1.
In no event shall the Company be required to segregate any amount credited to
any account, which shall be established merely as an accounting convenience;
no Participant, Beneficiary, Surviving Spouse or Dependent Child shall have
any rights whatsoever in any specific assets of the Company or the Trust; no
rights of any Participant, Beneficiary, Surviving Spouse or Dependent Child,
hereunder shall be subject to participation, alienation, sale, transfer,
assignment, pledge, garnishment, attachment or encumbrance nor to the debts,
contracts, liabilities, engagements or torts of any Participant, Beneficiary,
Surviving Spouse or Dependent Child.

     9.9  When payments commence under the Plan, the Company shall have
the right to deduct from each payment made under the Plan any required
withholding taxes.

     9.10   Notwithstanding any other provision of the Plan to the contrary,
the Company shall make payments hereunder before such payments are otherwise
due if it determines, based on a change in the tax or revenue laws of the
United States of America, a published ruling or similar announcement issued
by the Internal Revenue Service, a regulation issued by the Secretary of the
Treasury or his delegate, a decision by a court of competent jurisdiction 
involving a Participant or Beneficiary, or a closing agreement made under
Internal Revenue Code section 7121 that is approved by the Internal Revenue
Service and involves a Participant or Beneficiary, that a Participant or
Beneficiary has recognized or will recognize income for federal income tax
purposes with respect to amounts that are or will be payable to him under the
Plans before they are paid to him.


                                  SECTION 10
                       AMENDMENT AND TERMINATION OF THE PLAN

     10.1  Right to Amend.

     The Board of Directors (or the Compensation Committee to the extent it
has been delegated authority) reserves the right at any time and from time to
time, and retroactively if, to amend or modify in whole or in part, any or
all of the provisions of the Plan pursuant to its normal procedures; provided
that no such modification or amendment shall adversely affect the rights and
benefits of Participants which had accrued or become Nonforfeitable under this
Plan prior to the date such amendment or modification is adopted or becomes

<PAGE>

effective, whichever is later.  For purposes of this Plan Section 10, 
"accrued" benefits refers to the benefits to which a Participant would be
entitled, based on his Creditable Service and Compensation as of the date
the determination is made, assuming the Participant had a Nonforfeitable
right to benefits as of such date.

     10.2  Right to Terminate.

     The Board of Directors (or the Compensation Committee to the extent it
has been delegated authority) may terminate the Plan for any reason at any
time provided that such termination shall not adversely affect the rights
and benefits of Participants which had accrued or become Nonforfeitable
under the Plan prior to the date termination is adopted or made effective,
whichever is later.

     10.3   Effect of Plan Termination on Benefits.

            (a)   In the event the Plan is terminated, each Participant,
     whether or not such Participant has met the age or service requirements
     to be entitled to a benefit under the SERP or under the Retirement
     Plan, shall have a Nonforfeitable right to:  (i) the Supplemental
     Retirement Allowance described in Plan Section 4, which such Participant
     had accrued through the date of the termination of the Plan; and
     (ii) to the death benefits described in Plan Section 5, based upon
     the Plan Section 4 benefits accrued by the Participant through the
     date of Plan termination.  

            (b)   For purposes of Plan Section 4, such accrued benefit shall
     be computed in accordance with Plan Section 4.3 as though the date
     of termination of the Plan were the Participant's date of retirement,
     provided that (i) if the Participant is less than age 55, his 
     minimum percentage benefit described in Plan Subsection 4.3(b) shall
     be determined upon the assumption that the Participant were age 55,
     and such minimum benefit shall then be multiplied by a fraction, the
     numerator of which is the Participant's years of Creditable Service
     and the denominator of which is his years of such Creditable Service 
     projected to age 55, and (ii) if the Participant terminates employment
     involuntarily as described in Plan Section 10.5 before he attains age 65
     and before his age and Creditable Service total 85 years and his
     Supplemental Retirement Allowance commences on or after the date his
     age and Creditable Service would have totaled 85 years if his
     employment with the Company or a Subsidiary had continued, or it
     commences on or after his attainment of age 65, his Supplemental
     Retirement Allowance shall be computed without applying the reduction
     for early commencement.  

            (c)   The payment of the Supplemental Retirement Allowance
     described in this Section shall commence at the time a Participant
     (or the Participant's Beneficiary or Dependent Children) meets, under
     the terms of the Plan at the time of its termination, the requirements
     for payment of benefits whether or not employed by the Company at that 
     time.  For this purpose, the Participant shall be considered to accrue
     Creditable Service for purposes of determining the Participant's
     eligibility for the receipt of a Supplemental Retirement Allowance

<PAGE>

     as if the Participant continued in the service of the Company as an 
     Active Participant in the Plan, whether or not the Participant remains
     in the employ of the Company).  Notwithstanding the foregoing, the
     Company in its discretion can pay a lump sum of Actuarial Equivalent
     value of any benefits due to the Participant or his Beneficiary or
     Dependent Children at any time following the termination of the Plan.  

            (d)   A Participant who participated in the SLIP prior to
     January 1, 1990, shall have a right to the Supplemental Life Allowance at
     the same level in effect at the time of Plan termination.  The Company
     shall fully satisfy all of its obligations to the Participant 
     with respect to such Supplemental Life Allowance by immediately
     distributing or causing to be distributed to such Participant a fully
     paid whole life insurance policy or policies on the Participant's life
     which, as of the date of distribution and thereafter will provide, 
     without application of dividends, at death a death benefit at least
     equal to one-half of the amount of the Supplemental Life Allowance.
     In the case of any such distribution of a life insurance policy, the
     Company will also pay enough cash to the Participant to enable the 
     Participant to pay any federal, state and local income taxes (calculated
     at the highest applicable marginal rates) resulting from the
     distribution of the policy and the corresponding cash payment made
     pursuant to this sentence.

    10.4   Effect of Plan Amendment on Benefits.

     In the event the Plan is amended or modified in whole or in part to
reduce future accruals of benefits, Supplemental Retirement Allowances or
death benefits or to reduce or eliminate Supplemental Life Allowances, the
Participants affected by any such amendment or modification 
shall be treated: 

            (a)   with respect to the Supplemental Retirement Allowance
     or death benefits based thereon that accrued through the date of such
     amendment or modification and were affected by such amendment or
     modification as if the Plan were terminated as of such date and their
     rights and entitlement to these benefits shall be determined under
     Plan Section 10.3; provided, however, that such Participants shall
     be entitled to continue to accrue benefits after the date of such
     amendment or modification under such modified or amended terms of the
     Plan; and

            (b)   with respect to a Supplemental Life Allowance as of the
     date of such amendment or modification as if the Plan were terminated
     as of such date and their rights and entitlement to these benefits
     shall be determined under Plan Section 10.3(d); provided, however,
     that such Participants shall be entitled to continue to accrue benefits
     after the date of such amendment or modification under such modified or
     amended terms of the Plan.  

     10.5   Effect of a Change of Control.

     In the event of a Change of Control of the Company, then, with respect to 

<PAGE>

            (a)   any person who has a right to a Supplemental Life Allowance
     as described in Plan Section 6.1, whether retired, terminated or still
     actively employed by the Company, and

            (b)   any person who is an Active Participant in the SERP at
     the time of the Change of Control (or a former officer who is eligible
     to be a Participant under Plan Section 4.1(d)) who subsequently either
     ceases for any reason, other than voluntary termination of employment
     as defined in Plan Section 10.6 below, to be an Active Participant or
     becomes eligible for Plan participation at a reduced level, 

then the Plan shall be deemed terminated at the date of the Change of Control
with respect to determining the Supplemental Life Allowance for persons
described in clause (a) above or the date of termination of employment with
respect to determining the Supplemental Retirement Allowance and death benefits
for persons described in clause (b) above.  Any such person's right 
and entitlement to Supplemental Retirement Allowances and death benefits
based on the Supplemental Retirement Allowance accrued through such date, and
Supplemental Life Allowances (including his or her right to an immediate
distribution of a fully paid whole life policy and income tax gross up)
payable to Participants who participated in the SLIP on January 1, 1990,
shall be determined under the provision of Plan Section 10.3; provided, 
however that such Participants shall be entitled to continue to accrue
benefits after the date of the Change of Control under such terms of the Plan
if they are still eligible to continue participation 
under the Plan.

     10.6   Voluntary Termination of Employment.

     For purposes of Plan Section 10.5, a voluntary termination of
employment shall mean any termination initiated by the Participant except
a termination initiated after:

             (a)   any substantial adverse change in position, duties, title
     or responsibilities, other than merely by reason of the Company ceasing
     to be a publicly-traded corporation;

            (b)   any material reduction in base salary or, unless replaced by
     equivalent arrangements, any material reduction in annual bonus
     opportunity or pension or welfare benefit plan coverages;

            (c)   any relocation required by the Company to an office or
     location more than 25 miles from the Participant's current regular
office or location; or

            (d)   any failure of the Company to obtain the agreement of a
     successor entity to assume the obligations set forth hereunder, provided
     that the successor has had actual notice of the existence of this
     arrangement and an opportunity to assume the Company's 
     responsibilities hereunder during a period of at least 10 business
     days after receipt of such notice; provided that, in order for a
     particular event to be treated as an exception to a "voluntary

<PAGE>
     termination," a Participant must assert such exception within 180 days
     after actual knowledge of the events giving rise thereto by giving the
     Company written notice thereof and an opportunity to cure.
     Notwithstanding the foregoing, in the event that any employment
     agreement between the Participant and the Company or a Subsidiary in 
     effect at the time of such termination provides a definition of
     "constructive termination" or termination for "good reason" or similar
     terminology, such definition shall govern over the event described in
     this Plan Section 10.6 to the extent that it provides addition 
     exceptions to the events which are considered a voluntary termination.

     10.7   Effect of Merger or Acquisition.

    If any company now or hereafter becomes a Subsidiary of the Company, the
Board of Directors (or the Compensation Committee to the extent it has been
delegated authority) may include an employee of such Subsidiary in the
membership of the Plan upon appropriate action by such company.  In such
event, or, as a result of the merger or consolidation or as the result of 
acquisition by the Company of all or part of the assets or business of
another company, the Board of Directors (or the Compensation Committee to the
extent it has been delegated authority) shall determine to what extent, if
any, benefits shall be granted for previous service with such Subsidiary,
or other company.


                                  SECTION 11 
                                CLAIM PROCEDURES

     11.1   Every claim for benefits under the Plan shall be in writing
directed to a member of the Retirement Board.

     11.2   Each claim filed shall be passed upon by the Retirement Board
within a reasonable time from its receipt.  If a claim is denied in whole
or in part the claimant shall be given written notice of the denial in
language calculated to be understood by the claimant, which notice shall:

            (a)   specify the reason or reasons for the denial;

            (b) specify the Plan provisions giving rise to the denial; and

            (c)   describe any further information or documentation necessary
     for the claim to be honored, explain why such documentation or
     information is necessary, and explain the Plan's review procedure.


    11.3   Upon written request of any claimant whose claim has been denied
in whole or in part, the Retirement Board shall make a full and fair review
of the claim and furnish the claimant with a written decision concerning it.



<PAGE>

     IN WITNESS WHEREOF, the Company has caused this instrument to be
Executed as of              , 1988.


                                    AVON PRODUCTS, INC.


                                    By:  /s/ James E. Preston

                                    Title: Chariman of the Board


ATTEST:

/s/  Ward M. Miller, Jr.
Ward M. Miller, Jr.
Secretary

     [CORPORATE SEAL]




 




</DOCUMENT 




                        EXHIBIT 13

<PAGE>30
                                                   

               Management's Discussion and Analysis          
                         Avon Products, Inc.
              Dollars in millions, except share data

The following discussion of the results of operations and financial condition of
Avon Products, Inc. ("Avon" or "Company") should be read in conjunction with the
information contained in the Consolidated Financial Statements and Notes 
thereto. These statements have been prepared in conformity with generally 
accepted accounting principles and require management to make estimates and 
assumptions that affect amounts reported and disclosed in the financial 
statements and related notes.  Actual results could differ from these estimates.

All share and per share data included in this report have been restated to 
reflect two-for-one stock splits distributed in September 1998 and June 1996.

Forward-Looking Statement

Certain statements in this report which are not historical facts or information
are forward-looking statements within the meaning of the Private Securities 
Litigation Reform Act of 1995, including, but not limited to, the information 
set forth herein.  Such forward-looking statements involve known and unknown 
risks, uncertainties and other factors which may cause the actual results, 
levels of activity, performance or achievement of the Company, or industry 
results, to be materially different from any future results, levels of activity,
performance or achievement expressed or implied by such forward-looking 
statements.  Such factors include, among others, the following:  general 
economic and business conditions; the ability of the Company to implement its 
business strategy; the Company's access to financing and its management of 
foreign currency risks; the Company's ability to successfully identify new 
business opportunities; the Company's ability to attract and retain key 
executives; the Company's ability to achieve anticipated cost savings and 
profitability targets; the impact of substantial currency exchange devaluations
in the Company's principal foreign markets; changes in the industry; 
competition; the effect of regulatory and legal restrictions imposed by foreign
governments; the effect of regulatory and legal proceedings and other factors 
discussed in Item 1 of the Company's Form 10-K.  As a result of the foregoing 
and other factors, no assurance can be given as to the future results and 
achievements of the Company.  Neither the Company nor any other person assumes 
responsibility for the accuracy and completeness of these statements.

Results of Operations

Consolidated - Net income in 1998 was $270.0 compared with $338.8 in 1997. Basic
and diluted earnings per share in 1998 were $1.03 and $1.02, respectively, 
compared with $1.28 and $1.27, respectively, in 1997.

Special and non-recurring charges were recorded in the first and third quarters
of 1998 for the Company's previously announced business process redesign 
program.  These charges totaled $154.4 pretax, which reduced net income by 
$122.8 after tax, or $.46 per share on a basic and diluted basis.  See Note 13 
of the Notes to Consolidated Financial Statements for further discussion of this
program.  Before the charges, net income for the year ended December 31, 1998 of
$392.8 increased 16% over 1997.  Earnings per share before the charges of $1.49
and $1.48 on a basic and diluted basis, respectively, increased 16% and 17%, 
respectively, from the comparable period in 1997.  The 1997 results include the
favorable settlement of a value-added tax claim in the United Kingdom equal to
approximately $26.5 on a pretax basis.  The $26.5 gain represents a $20.6 
settlement of disputed value-added tax charges from prior years, which is 
included in other (income) expense, net and $5.9 of interest which is included
in interest income.  The net effect of this gain was to increase 1997 net income
by $16.7 and both basic and diluted earnings per share by $.06.  Net income for
1996 was $317.9 and basic and diluted earnings per share were $1.19 and $1.18, 
respectively.

     Excluding the charges, operating profit was $633.9, or 17% over 1997 due to
higher sales and an improved gross margin, partially offset by a higher 
operating expense ratio in 1998.  Excluding the impact of foreign exchange, 
operating profit increased 27% over 1997.  The improvement in operating profit
combined with a favorable foreign exchange impact was partially mitigated by the
1997 value-added tax settlement in the United Kingdom.  As a result, pretax 
income before the charges, rose $75.4, or 14%, over 1997. Net income was also 
impacted by a lower effective tax rate in 1998 and by favorable minority 
interest due mainly to the results in China.

     On a consolidated basis, Avon's net sales of $5.21 billion increased 3% 
from $5.08 billion in 1997. Sales in North America increased 5% to $2.06 billion
primarily due to a 5% increase in the U.S. attributable mainly to a higher 
average order size.  International sales increased 1% to $3.15 billion from 
$3.11 billion due to strong growth in Latin America, most significantly in 
Brazil, Mexico, Argentina and Venezuela, as well as in Europe reflecting 
improvements in the United Kingdom and Poland.  These increases 

<PAGE>31

were partially offset by sales declines in the Pacific, most significantly in 
Japan, China and the Philippines.  Excluding the impact of foreign exchange, 
consolidated net sales rose 9% over the prior year.   In 1997, consolidated net
sales of $5.08 billion increased 6% from $4.81 billion in 1996.  International 
sales increased 7% to $3.11 billion from $2.92 billion in 1996 due to strong 
growth in Latin America, most significantly in Mexico, Argentina, Chile and 
Venezuela, and in the United Kingdom, Russia, Central Europe and the Pacific 
Rim, primarily Taiwan and the Philippines.  These improvements were partially 
offset by sales declines in Germany, Brazil and Japan.  Sales in North America
increased 4% to $1.97 billion primarily due to the 1997 acquisition of Discovery
Toys and an increase in the U.S. average order size partially offset by a 
decrease in the number of Representative orders.  Excluding the impact of 
foreign currency exchange, 1997 consolidated net sales rose 10% over 1996. 

Cost of sales as a percentage of sales was 39.4% in 1998, compared with 40.4% in
1997.  The 1998 cost of sales includes $37.9 of a non-recurring charge for 
inventory write-downs related to the Company's business process redesign 
program. The charge relates to the closure of facilities, discontinuation of 
certain product lines, size-of-line reductions and a change in strategy for 
product dispositions.  See Note 13 of the Notes to the Consolidated Financial 
Statements for further discussion of these charges.  Excluding the charge, cost
of sales as a percentage of sales was 38.7%, a 1.7 point improvement from 1997.
This improvement was primarily due to a higher margin in Brazil, reflecting 
actions taken in 1997 to reduce inventory levels combined with cost reduction 
programs in 1998.  Additionally, the gross margin in Venezuela improved as a 
result of pricing strategies and business redesign efforts. Japan's gross margin
improved as a result of cost reduction initiatives, and the U.S. improved its 
margin through pricing strategies, cost improvements and reduced clearance 
activity in the non-cosmetics, fragrance and toiletries categories.  In 1997, 
cost of sales as a percentage of sales was 40.4%, compared with 39.9% in 1996.
The decline in gross margin was primarily due to unfavorable cost ratios in 
Japan, resulting from an aggressive pricing strategy and a shift in sales mix to
lower-margin items, and in Brazil, reflecting a consumer shift towards lower-
priced products as well as actions taken to reduce inventory levels.  These 
declines were partially offset by a margin improvement in the United Kingdom due
to a shift in sales mix to higher-margin items.

     Marketing, distribution and administrative expenses of $2.56 billion 
increased $79.4, or 3%, from 1997 and increased as a percentage of sales to 
49.2% from 48.9% in 1997.  Increased operating expenses in the U.S. were 
attributable primarily to the sales growth.  Operating expenses grew in Brazil
in 1998 due to higher sales and increased marketing programs.  Mexico's 
operating expenses were higher in 1998 reflecting sales growth driven by 
increased incentive programs and higher brochure costs to support the growth in
Representatives.  These increases were partially offset by lower expenses in the
Pacific due to lower sales and the impact of currency devaluations.  The overall
increase in the expense ratio was due to higher expense ratios in Mexico due to 
increased marketing and promotional expenses associated with new product 
launches, in Venezuela due to increased administrative expenses as a result of 
the implementation of a new labor law, in Argentina due to increased marketing 
expenses and in China reflecting the shutdown of sales operations for most of 
the second quarter of 1998.  In 1997, marketing, distribution and administrative
expenses of $2.48 billion increased $136.1, or 6%, from 1996 and increased 
slightly as a percentage of sales to 48.9% from 48.8% in 1996.  The increase in 
operating expenses was attributed to markets which had experienced strong sales 
growth, including Mexico, the United Kingdom, Russia, Taiwan and Venezuela.  
Operating expenses in the U.S. increased due to higher strategic spending in 
advertising and promotional support for new launches, the national rollout of 
Avon Home and costs associated with the centralization of certain operational 
areas.  In addition, operating expenses in China were higher due to expenses 
incurred in preparation for the planned opening of 24 new branches during 1997 
which were not put into operation because of new government recertification 
requirements on direct selling activities.  These increases were partially 
offset by lower expenses in Germany due mainly to the impact of a stronger U.S.
dollar in 1997.
 
     Special charges of $116.5 were recorded in 1998 for the Company's business
process redesign program.  These charges are primarily related to employee 
severance benefits and facility rationalizations in Puerto Rico, the Dominican 
Republic, Hong Kong and China as well as asset write-downs associated with the 
divestiture of the Discovery Toys
business unit.  See Note 13 of the Notes to the Consolidated Financial 
Statements for further discussion of these charges.

     Interest expense in 1998 of $41.0 was $.8 favorable to prior year due to 
lower cost of borrowings.  Interest expense in 1997 of $41.8 increased $1.8 
compared to 1996 primarily due to increased domestic debt levels partially 
offset by lower average debt outstanding in Brazil in 1997.

     Interest income in 1998 of $15.9 decreased $.8 compared to 1997 primarily
due to the interest portion of the 1997 favorable value-added tax settlement in
the United Kingdom, partially offset by a Mexico tax refund claim, as well as 
higher interest rates and increased average short-term investments in Brazil in
1998.  Interest income in 1997 of $16.7 increased $2.2 compared to 1996 due to 
the interest portion of the value-added tax settlement in the United Kingdom 
partially offset by lower interest rates in Brazil and lower cash investment 
levels in the U.S.

<PAGE> 32

     Other (income) expense, net, was $14.4 unfavorable to 1997.  Excluding the
1997 value-added tax settlement in the United Kingdom, other (income) expense, 
net was $6.2 favorable primarily due to favorable foreign exchange.  In 1997, 
other (income) expense, net, was $24.8 favorable to 1996 due to the $20.6 
portion of the value-added tax settlement in the United Kingdom as well as lower
foreign exchange losses in 1997.  

     Income taxes were $190.8 in 1998 and the effective tax rate was 41.9% 
compared with $197.9 and an effective tax rate of 37.0% in 1997.  Excluding the
effect of the special and non-recurring charges, income taxes were $222.4 and 
the effective tax rate was 36.4%.  The 36.4% effective tax rate was lower in 
1998 due to the mix of earnings and income tax rates of the international 
subsidiaries.  In 1997, the effective tax rate was 37.0% compared with 37.5% in
1996.  The effective tax rate was lower in 1997 due to the mix of earnings and 
income tax rates of international subsidiaries.

     Inflation in the United States has remained at a relatively low level 
during the last three years and has not had a major effect on Avon's results of
operations. Many countries in which Avon has operations have experienced higher
rates of inflation than the United States.  Mexico, Venezuela and Russia 
experienced high cumulative rates of inflation over the three-year period 1996 
through 1998.  However, Mexico will be converted to non-hyperinflationary status
beginning January 1, 1999 due to reduced cumulative inflation rates during the 
past three years.

     Below is an analysis of the key factors affecting net sales and operating 
profit by reportable segment for each of the years in the three-year period 
ended December 31, 1998.


Years ended December 31        1998              1997              1996

                          Net  Operating     Net Operating    Net  Operating
                        Sales     Profit   Sales    Profit  Sales     Profit

North America:
   U.S.                 $1,774.0 $ 302.8 $1,696.7  $ 261.8 $1,672.5  $ 267.4
   Other                   287.6    40.2    275.4     35.1    224.3     34.4 
                        -------- ------- --------  ------- --------  ------- 
   Total                 2,061.6   343.0  1,972.1    296.9  1,896.8    301.8

International*
   Latin America         1,665.1   344.4  1,513.3    280.0  1,385.6    273.3
   Pacific                 623.3    62.5    782.4     67.0    751.1     77.0
   Europe                  862.7   108.5    811.6     91.7    780.7     67.4
                        -------- ------- --------  ------- --------  -------
   Total                 3,151.1   515.4  3,107.3    438.7  2,917.4    417.7

Total from operations   $5,212.7   858.4 $5,079.4    735.6 $4,814.2    719.5
                        ======== ======= ========  ======= ========  =======
Global expenses                   (224.5)           (191.5)           (174.7)
Special and non-recurring         
   charges                        (154.4)                -                 -
   
Operating profit                 $ 479.5           $ 544.1           $ 544.8
                                 =======           =======           =======
  
* Excludes Canada, Dominican Republic and Puerto Rico which are now included in
North America.

Note: 1997 and 1996 data have been restated to reflect the Company's segments on
an operating profit basis.  See Note 11 of the Notes to the Consolidated 
Financial Statements for further details.

<PAGE> 33


North America - Sales in North America increased 5% to $2.06 billion and 
operating profit increased 16% to $343.0 in 1998.  The U.S. business, which 
represents almost 90% of the North American segment, reported sales and 
operating profit growth of 5% and 16%, respectively.  Sales growth in the U.S. 
reflected a 4% increase in the average order size coupled with a 1% increase in
the number of Representative orders.  The sales improvement resulted from 
increases in fashion jewelry and accessories, cosmetics, fragrance and 
toiletries ("CFT") and home entertainment categories partially offset by a 
decline in the gift and decorative category.  Sales of fashion jewelry and 
accessories rose significantly over the prior year, primarily in the accessories
segment, with the success of such products as organizer handbags, the Home Run 
Hero watch introduced in the fourth quarter and increased sales of licensed 
products, including Winnie the Pooh carryalls and sports watches.  Growth in the
CFT category was driven by successful launches of Rare Rubies, Anew Retinol Hand
Complex, the Diane Von Furstenberg fragrance, Forest Lily.  In addition, the 
success of Avon's transfer resistant technology lipstick and Avon Color's Spring
Shade Collection combined with continued growth of the Avon Techniques hair care
and Skin-So-Soft lines contributed to the growth in CFT.  Higher sales in the 
home entertainment category were driven by the launch of a collection of
inspirational and religious products, as well as an increase in the sales of 
demonstration products purchased by Representatives.  These increases were 
partially offset by a decline in the gift and decorative category resulting from
the phasing out of the Avon Home line and lower sales of Barbie and holiday 
products in 1998.  The improvement in U.S. operating profit was mainly a result 
of the above sales increase combined with a favorable gross margin driven by 
cost improvements, revised pricing strategies and reduced clearance activity.

     In 1997, North American sales increased 4% to $1.97 billion and operating 
profit decreased 2% to $296.9.  Sales in the U.S. segment rose 1% to $1.70 
billion and operating profit decreased 2% to $261.8.  The 1% sales growth 
reflected a 3% increase in average order size partially offset by a 2% decrease 
in the number of Representative orders.  Units sold in the U.S. increased 4% 
over 1996.  The U.S. sales improvement resulted from increases in the CFT and 
gift and decorative categories partially offset by declines in apparel.  The 
growth in the CFT category was driven by the launches of Anew Retinol Recovery 
Complex and Avon Techniques hair care line in addition to the first quarter 1997
product introductions in the specialty bath segment, such as California Bath and
the Soft and Sensual line extension of the Skin-So-Soft brand. Additionally, the
renovated Anew launch in early 1997 contributed to higher CFT sales.  The 
continued success of the seasonal Barbie dolls, the launch of Avon Home and the 
success of the Mattel line of toys led to the increase in gift and decorative 
sales.  Apparel sales were lower in 1997 due to the success of the Olympic Games
collection in 1996 and lower sales of demonstration products in the first two 
quarters of 1997.  The decrease in operating profit resulted from a lower gross 
margin and a higher operating expense ratio.  The decline in gross margin was 
due to strategic price investments in CFT products aimed at energizing customer 
sales and the addition of Avon Home, a lower-margin new business.  The 
unfavorable operating expense ratio was driven by higher expenses related to 
advertising and promotional support for new products, costs associated with the 
centralization of the returned goods and call center operations and increased 
field incentives designed to drive sales.  In addition, operational costs 
associated with higher returned goods processing in 1997 contributed to the 
unfavorable expense ratio.

International - International sales increased 1% to $3.15 billion and operating 
profit increased 17% to $515.4 from $438.7 in 1997.  The sales growth resulted 
from strong growth in Latin America, particularly in Brazil, Mexico, Argentina 
and Venezuela, as well as in Europe reflecting improvements in the United 
Kingdom and Poland.  These results were significantly offset by sales declines 
in the Pacific, most significantly in Japan, China and the Philippines.  
Excluding the impact of foreign currency exchange, international sales rose 11% 
and operating profit increased 30% over 1997.

      In Latin America, sales increased 10% to $1.67 billion and operating 
profit increased 23%, or $64.4, to $344.4 in 1998.  The sales improvement 
resulted from strong growth in Brazil and, to a lesser extent, Mexico, Argentina
and Venezuela.  Brazil's growth in sales was driven by attractive pricing and 
successful new product launches, which resulted in strong double-digit increases
in units and orders in 1998.  Additionally, the number of active Representatives
rose 31% from 1997.  Mexico's sales increase was driven by successful new 
product launches including Anew Night Force, Yessamin fragrance and Women of
Earth, as well as increases in the apparel and home line extensions which
offered superior design and promotions in 1998.  Argentina and Venezuela 
reported strong increases in units, orders and customers served.  Excluding the 
impact of foreign currency exchange, sales in Latin America rose 19% over 1997. 
The increase in the region's operating profit was primarily due to favorable 
results in Brazil attributable to the strong sales increase and an improved 
gross margin and operating expense ratio.  Brazil's gross margin improvement 
resulted from actions taken in 1997 to reduce inventory levels as well as better
vendor negotiations and continued cost reduction programs in 1998.  The 
favorable operating  expense ratio was driven by the strong sales increase.  
Operating profit improvements in Mexico due to the sales increase, and in 
Venezuela due to pricing strategies and business redesign efforts, contributed 
to the region's growth in operating profit.  Excluding the impact of foreign 
currency exchange, operating profit in Latin America increased 34% over the 
prior year.

<PAGE>34

     In the Pacific Region, sales decreased 20% to $623.3 in 1998 and operating 
profit decreased 7% to $62.5 from $67.0 in 1997.  The decline in sales resulted 
from decreases in every major market, most significantly in Japan, China and the
Philippines.  The Asian currency and economic crisis which began in mid-1997 
continued throughout 1998 and negatively impacted results in the Pacific.  The 
general economic environment is poor with low consumer confidence and reduced 
spending.  Excluding the impact of foreign currency exchange, sales decreased 
3%, a 17 point differential from U.S. dollar reported results.  In addition, 
selling activities in China were suspended for most of the second quarter of 
1998 due to governmental restrictions on direct-selling companies.  As of the 
beginning of June, the Company received Chinese governmental approval to resume 
operations as a wholesale and retail business and became operational again in 
mid-June.  The Company converted its branches into retail outlets to serve 
customers and received approval to utilize sales promoters, much like 
Representatives, to promote product sales in China.  Despite the above 
difficulties, most markets showed growth in active Representatives and number of
customers served resulting from a strong focus on active recruitment to expand 
the Representative base throughout the region.  The Philippines posted double-
digit increases in orders, customers served and active Representatives.  Local 
currency sales in the Philippines increased 10% over the prior year.  The 
decrease in the region's operating profit resulted primarily from declines 
discussed above.  Despite the sales decline, Japan's operating profit increased 
significantly over the prior year as a result of improvements in gross margin 
and operating expense ratio.  Japan's margin improvements resulted from cost 
reduction strategies and the elimination of many lower-margin products in 1998. 
Additionally, business process redesign efforts have resulted in lower operating
expenses.  Excluding the impact of foreign currency exchange, operating profit 
in the Pacific increased 19% from 1997.

     In the Europe Region, sales increased 6% to $862.7 and operating profit 
increased $16.8, or 18%, to $108.5 in 1998.  The sales increase was primarily 
due to growth in the United Kingdom resulting from a higher average order size 
in 1998.  The United Kingdom continues to focus on developing the core business 
through Representatives, growth in orders and customers as well as brand 
awareness and image enhancement.  In addition, Poland's sales increased 
significantly from 1997 as a result of dramatic growth in active Representatives
and all business fundamentals including units, orders and customers served.  
These improvements were partially offset by sales shortfalls in Russia 
attributable to the devaluation of the Russian ruble in August 1998.  Average 
orders have declined significantly in Russia due to low consumer purchasing 
power.  In response to this situation, several actions have been taken by local 
management including pricing flexibility to maintain and build market share and 
reduce credit sales, as well as a tightening of expense controls.  Geographic 
expansion into new cities has also been deferred.  The devaluation negatively 
affected Russia's U.S. dollar results in 1998.  Excluding the impact of foreign 
currency exchange, sales in Europe and Russia increased 10% and 26%, 
respectively, from prior year.  The increase in the region's operating profit 
was due to the overall sales increase combined with an improved operating margin
in the United Kingdom.  A shift in sales mix to higher-margin items contributed 
to a gross margin improvement, and continued active expense management led to a 
favorable operating expense ratio in the United Kingdom.  These increases were 
partially offset by operating profit declines in Russia mainly due to the 
devaluation of the ruble discussed above.  Excluding the impact of foreign 
currency exchange, operating profit in Europe increased 25% over 1997.

In 1997, international sales increased 7% to $3.11 billion and operating profit 
increased 5% to $438.7.  The sales increase reflected strong growth in Latin 
America, particularly in Mexico, Argentina, Chile and Venezuela, and in the 
United Kingdom, Russia, Central Europe and the Pacific Rim, most significantly 
in Taiwan and the Philippines.  These improvements were partially offset by 
sales declines in Germany, Brazil and Japan, discussed below.  Excluding the 
impact of foreign currency exchange, international sales grew 13% over 1996.

     In Latin America, 1997 sales increased 9% to $1.51 billion and operating 
profit increased 2%, or $6.7, to $280.0 from $273.3 in 1996.  The sales 
improvement was driven by tremendous growth in Mexico reflecting strong 
increases in the number of orders, average order size and active Representatives
primarily due to customer growth initiatives.  These initiatives included 
incentive programs focused on retention, increased sampling on breakthrough 
products such as Anew Vitamin C, increased advertising and an emphasis on market
penetration in metropolitan areas.  The sales increase in the region also 
reflected significant unit growth in Argentina and Chile and an increased 
average order size in Venezuela.  In addition, Central American markets posted 
strong sales increases in 1997 attributable to growth in units and active 
Representatives.  These improvements were partially offset by a significant 
sales decline in Brazil.  In 1997, consumers in Brazil experienced a tightening 
of credit which limited their purchasing ability resulting in declines in units

<PAGE> 35

sold and active Representatives.  To improve Representative count, aggressive 
retention and achievement programs were implemented including incentives and 
premiums to improve activity and order size.  Excluding the impact of foreign 
currency exchange, sales in Latin America were up 15% over 1996.  The increase 
in the region's operating profit was primarily due to favorable results in 
Mexico reflecting the strong sales increase, described above, combined with a 
favorable operating expense ratio.  In addition, operating profits were higher 
in Argentina and Chile due mainly to the sales growth.  These improvements were 
partially offset by a lower operating profit in Brazil due to a significant 
gross margin decline and an unfavorable operating expense ratio.  The gross 
margin decline resulted from a shift in consumer preferences towards lower-
priced products and margin investments relating to inventory reduction efforts. 
The unfavorable operating expense ratio in Brazil was driven by the sales 
decline.  Actions were taken in Brazil to reduce manufacturing and customer 
service costs, negotiate better terms and costs with vendors and introduce more 
global products with a higher price and improved margin.

In the Pacific Region, 1997 sales increased 4% to $782.4 and operating profit 
decreased 13% to $67.0 from $77.0 in 1996.  The increase in sales was driven by 
operational improvements in the Pacific Rim, most significantly in Taiwan and 
the Philippines.  Growth in units, customers served and active Representatives 
was significant in both Taiwan and the Philippines.  Taiwan's sales performance 
was the strongest in the region resulting from successful merchandising 
campaigns, product launches supported by strong advertising and promotional 
activities, including the introduction of Lighten Up Undereye Treatment and 
effective field sales programs in 1997.  The sales growth in the Philippines was
driven by successful new and extended CFT lines, a new line of children's 
apparel and an additional service center in 1997.  These improvements were 
partially offset by a significant sales decline in Japan due primarily to an 
unfavorable exchange impact of a stronger U.S. dollar in 1997 and a reduction in
the average order size.  Excluding the impact of foreign currency exchange, 
sales in the Pacific were up 14%.  The decrease in the region's operating profit
resulted from declines in Japan and, to a lesser extent, in China.  The gross 
margin in Japan declined significantly as a result of strategic pricing programs
as well as a shift in sales mix to lower-margin non-CFT items.  The competitive 
environment remained intense in Japan with the continued relaxation of import 
restrictions and the accelerated growth in discount outlets.  As a result, 
prices were adjusted in early 1997 to make products more competitive in the 
marketplace.  Efforts were focused on restructuring the business in Japan for 
improved profitability, including innovative recruiting programs, enhanced 
advertising campaigns and new systems focused on improving customer access.  
Despite sales growth in China, operating profits declined due to the government 
licensing revalidation process of all direct selling companies.  As a result, no
new branches were opened in 1997, but the expense base associated with the 
planned expansions negatively impacted China's operating profit.  The region's 
operating profit was also negatively impacted by currency devaluations 
throughout Southeast Asia.

     Several currencies in the Pacific Rim devalued significantly during 1997.  
The Thai baht devalued by 57%, the Philippine peso by 34%, the Malaysian ringgit
by 39% and the Indonesian rupiah by 61%.  These devaluations lowered pretax 
income by approximately $7.0 for the full year.  In response to this situation, 
several actions were taken by local management, including cost negotiations with
vendors and a focus on growing the Representative base.  In terms of size, these
markets represented approximately 5% of Avon's consolidated net sales in 1997.

     In the Europe Region, 1997 sales increased 4% to $811.6 and operating 
profit increased $24.3, or 36%, to $91.7.  The sales increase was primarily due 
to strong growth in the United Kingdom resulting from an increased average order
size, unit growth and a favorable exchange rate impact.  The sales growth in the
United Kingdom was also attributable to a focus on improving market share 
through brand and image enhancement.  Customers were spending more in 1997 as a 
function of the improvement in image and the quality of the Avon brochure.  The 
European sales improvement was also driven by unit and active Representative 
growth in Russia and in Central Europe, primarily Poland.  Russia continued to 
exceed expectations as the most successful startup market in Avon's history.  
Russia's success was attributable to a strong Representative structure, 
geographic expansion into new cities, installation of new assembly lines which 
increased capacity and investment in system upgrades to support the sales 
growth.  These improvements were partially offset by sales shortfalls in Germany
resulting from an unfavorable exchange impact of a stronger U.S. dollar in 1997 
and a weak economic environment which led to lower consumer spending and higher 
unemployment.  Excluding the impact of foreign currency exchange, sales in 
Europe increased 11% over 1996.  The increase in operating profit was mainly due
to the overall sales increase and an improved gross margin in the United Kingdom
resulting from a favorable product mix of higher-margin items in 1997.  
Additionally, the continued effect of expense reduction efforts in Europe 
contributed to a lower operating expense ratio.

     See Foreign Operations section under Liquidity and Capital Resources for 
additional discussion.

<PAGE> 36

Global Expenses - Global expenses were $224.5 in 1998 compared with $191.5 in 
1997.  The $33.0 increase reflected increased expenses in 1998 associated with 
information technology system and global marketing initiatives and higher 
expenses for incentive compensation programs primarily due to the improved 
operating results in 1998.  In 1997, global expenses were $16.8 unfavorable 
compared with 1996 primarily due to process redesign and system initiatives. 

Accounting Changes - Effective January 1, 1998, the Company adopted Statement of
Financial Accounting Standards ("FAS") No. 130, "Reporting Comprehensive 
Income".  This statement establishes standards for the reporting and 
presentation of comprehensive income and its components in a full set of 
financial statements.  As shown in the statements of changes in shareholders' 
equity and Note 5 of Notes to the Consolidated Financial Statements, 
comprehensive income includes all changes in equity during a period, except 
those resulting from investments by and distributions to the Company's 
stockholders.  As this standard only requires additional information in the 
financial statements, it does not affect the Company's results of operations or 
financial position.

Effective January 1, 1998, the Company adopted FAS No. 131, "Disclosures about 
Segments of an Enterprise and Related Information", which changes the way the 
Company reports information about its operating segments.  The information for 
1997 and 1996 has been restated from that previously reported in order to 
conform with the current year's presentation.  FAS No. 131 requires a new basis,
entitled the management approach, for determining reportable segments.  This 
approach is based on the way management organizes segments within a company for 
making operating decisions and assessing performance.  FAS No. 131 also 
establishes standards for supplemental disclosure about products and services, 
geographical areas and major customers.  Segment results for the three years 
ended December 31, 1998 are presented in Note 11.

Effective January 1, 1998, the Company adopted FAS No. 132, "Employers' 
Disclosures about Pensions and Other Postretirement Benefits".  FAS No. 132 
standardizes the disclosure requirements for pensions and other postretirement 
benefits, although it does not impact the measurement or recognition of those 
benefits.  There was no impact on the Company's results of operations or 
financial position in adopting this statement.  Prior years' information has 
been restated to conform with the requirements of FAS No. 132.

Effective January 1, 1998, the Company adopted AICPA Statement of Position 
("SOP") No. 98-1, "Accounting for the Costs of Computer Software Developed or 
Obtained for Internal Use".  SOP No. 98-1 requires certain costs in connection 
with developing or obtaining internally used software to be capitalized that 
previously would have been expensed as incurred.  The adoption of SOP No. 98-1 
did not have a material impact on the Company's results of operations, financial
position or cash flows.

Effective December 31, 1997, the Company adopted FAS No. 128, "Earnings per 
Share".  FAS No. 128 establishes standards for computing and presenting earnings
per share ("EPS") and replaces the presentation of previously disclosed EPS with
both basic and diluted EPS.  Based upon the Company's capitalization structure, 
the EPS amounts calculated in accordance with FAS No. 128 approximated the 
Company's EPS amounts in accordance with Accounting Principles Board Opinion No.
15, "Earnings per Share".  All prior period EPS data have been restated in 
accordance with FAS No. 128.

Effective January 1, 1996, the Company adopted the fair value disclosure 
requirements of FAS No. 123, "Accounting for Stock-Based Compensation".  As 
permitted by the statement, the Company did not change the method of accounting 
for its employee stock compensation plans.  See Note 8 of the Notes to the 
Consolidated Financial Statements for the fair value disclosures required under 
FAS No. 123.

Recent Pronouncements - In June 1998, the Financial Accounting Standards Board 
issued FAS No. 133, "Accounting for Derivative Instruments and Hedging 
Activities".  FAS No. 133 is effective for all fiscal quarters of all fiscal 
years beginning after June 15, 1999 (January 1, 2000 for the Company).  FAS No. 
133 requires that all derivative instruments be recorded on the balance sheet at
their fair value.  Changes in the fair value of derivatives are recorded each 
period in current earnings or other comprehensive income, depending on whether a
derivative is designated as part of a hedge transaction.  For fair-value hedge 
transactions in which the Company is hedging changes in the fair value of an 
asset, liability or firm commitment, changes in the fair value of the derivative
instrument will be included in the income statement along with the offsetting 
changes in the hedged item's fair value.  For cash-flow hedge transactions in 
which the Company is hedging the variability of cash flows related to a variable
rate asset, liability or a forecasted transaction, changes in the fair value of 
the derivative instrument will be reported in other comprehensive income.  The 
gains and losses on the derivative instruments that are reported in other 
comprehensive income will be reclassified to earnings in the periods in which 
earnings are impacted by the variability of the cash flows of the hedged item.  
The ineffective portion of all of the hedges will be recognized in current 
period earnings.  The Company has not yet determined the impact that the 
adoption of FAS No. 133 will have on its results of operations or financial 
position.

<PAGE> 37

Contingencies - Although Avon has completed its divestiture of all discontinued 
operations, various lawsuits and claims (asserted and unasserted) are pending or
threatened against Avon. The Company is also involved in a number of proceedings
arising out of the federal Superfund law and similar state laws. In some 
instances, Avon, along with other companies, has been designated as a 
potentially responsible party which may be liable for costs associated with 
these various hazardous waste sites. In the opinion of Avon's management, based 
on its review of the information available at this time, the difference, if any,
between the total cost of resolving such contingencies and reserves recorded by 
Avon at December 31, 1998 should not have a material adverse impact on Avon's 
consolidated financial position, results of operations or cash flows.

Liquidity and Capital Resources

Cash Flows - Net cash provided by continuing operations was $324.4 in 1998 
compared to $315.5 in 1997.  The 1998 increase principally reflects, among other
things, a lower working capital level partially offset by lower adjusted net 
income.  The lower funding of working capital included the 1997 settlement of 
tax issues in the U.S.  A more detailed analysis of the individual items 
contributing to the 1998 and 1997 amounts is included in the Consolidated 
Statements of Cash Flows.

     There was no cash used by discontinued operations in 1998 and 1997, 
compared to $38.2 in 1996.  The $38.2 cash used in 1996 primarily reflected 
final payment of a settlement reached with a discontinued operation, 
Mallinckrodt, in December 1995. 

     Excluding changes in debt and other financing activities, net cash usage of
$117.6 in 1998 was $19.7 favorable compared to net cash usage of $137.3 in 1997.
During 1998 and 1997, the Company received net proceeds of approximately $58.1 
and $58.6, respectively, under securities lending transactions which were used 
to repay domestic commercial paper borrowings and are included in the cash flows
as other financing activities.  See Note 4 of the Notes to the Consolidated 
Financial Statements for further discussion of these transactions.  The $19.7 
variance reflects a favorable exchange rate impact on cash and higher cash 
provided by continuing operations.  These sources were partially offset by 
higher capital expenditures and increased dividend payouts in 1998.  In 1997, 
excluding changes in debt and other financing activities, there was a net 
increase in cash usage of $130.7.  This variance reflected lower cash provided 
by continuing operations, higher capital expenditures and an unfavorable 
exchange rate impact on cash.  These uses were partially offset by the 
unfavorable impact of discontinued operations reflected in 1996 cash flows and 
lower repurchases of common stock in 1997.  For the period 1994 through 1998, 
32.1 million shares of common stock have been purchased for approximately $641.5
under the stock repurchase programs.  See Note 9 of the Notes to Consolidated 
Financial Statements for further details of the stock repurchase programs.

Working Capital - At December 31, 1998, current assets exceeded current 
liabilities by $11.9 while at the end of 1997, current liabilities exceeded 
current assets by $11.9.  This increase of $23.8 is primarily due to lower net 
debt (debt less cash and equivalents) which resulted from the repayment of 
$100.0 reclassified as short-term debt in 1997 on the 6-1/8% deutsche mark notes
and lower accounts payable.  In addition, higher receivables, partially offset 
by lower inventory levels, as discussed in the Inventories section, and higher 
accrued compensation resulting from increased incentive compensation expense in 
1998 also contributed to the variance.

    Avon's liquidity results from its ability to generate significant cash flows
from operations and its ample unused borrowing capacity.  Avon's credit 
agreements do not contain any provisions or requirements with respect to working
capital.

Capital Resources - Total debt of $256.3 at December 31, 1998 increased $22.0 
from $234.3 at December 31, 1997, compared with an increase of $32.7 from 
December 31, 1996.  In addition, at December 31, 1998 and 1997, other non-
current liabilities included approximately $112.4 and $58.1, respectively, 
related to securities lending activities.  See Note 4 of the Notes to 
Consolidated Financial Statements for further discussion of these activities.  
During 1998 and 1997, cash flows from continuing operations and other financing 
activities combined with cash on hand and higher debt levels were used for 
dividends, repurchase of common stock and capital expenditures.  During 1996, 
cash flows from continuing operations and higher debt levels, partially offset 
by higher cash and equivalents, were used for dividends, the stock repurchase 
program, capital expenditures, a payment made related to discontinued operations
and the purchase of a company in South Africa. 

     At December 31, 1998, debt maturing within one year consists of borrowings 
from banks of $53.9 and the current maturities of long-term debt of $1.4.  
Management believes that cash from operations and available sources of financing
are adequate to meet anticipated requirements for working capital, dividends, 
capital expenditures, the stock repurchase program and other cash needs.

     In May 1998, Avon issued $100.0 of bonds embedded with option features (the
"bonds") to pay down commercial paper borrowings.  The bonds have a twenty-year 
maturity; however, after five years, the bonds, at the holder's option, can be 
sold back to the Company at par or can be called at par by the underwriter and 
resold to

<PAGE>38

investors as fifteen-year debt.  The coupon rate on the bonds is 6.25% for the 
first five years, but will be refinanced at market rates if the bonds are called
in year five.

     In connection with the bond issuance, Avon entered into a five-year 
interest rate swap contract with a notional amount of $50.0 to effectively 
convert fixed interest on a portion of the bonds to a variable interest rate, 
based on LIBOR.

     During 1997, the Company issued $100.0 of 6.55% notes, due August 1, 2007 
to pay down commercial paper borrowings.

     During 1996, the Company entered into an agreement, which expires in 2001, 
with various banks to amend and restate the five-year, $600.0 revolving credit 
and competitive advance facility agreement.  Within this facility, the Company 
is able to borrow, on an uncommitted basis, various foreign currencies.  The new
agreement and the prior agreement are referred to, collectively, as the credit 
facility.

    The credit facility is primarily to be used to finance working capital, 
provide support for the issuance of commercial paper and support the stock 
repurchase program. At the Company's option, the interest rate on borrowings 
under the credit facility is based on LIBOR, prime or federal fund rates.  The 
credit facility has an annual facility fee of $.4.  The credit facility contains
a covenant for interest coverage, as defined. The Company is in compliance with 
this covenant.  There were no borrowings outstanding at December 31, 1998 and 
1997. 

    The Company has uncommitted lines of credit available of $65.0 with various 
banks which have no compensating balances or fees. As of December 31, 1998 and 
1997, there were no borrowings under lines of credit or bankers' acceptance 
facilities.  In addition, as of December 31, 1998 and 1997, there were 
international lines of credit totaling $329.5 and $295.8, respectively, of which
$53.9 and $29.4 were outstanding, respectively. There were no compensating 
balances or fees under these facilities.

Inventories - Avon's products are marketed during twelve to twenty-six 
individual sales campaigns each year. Each campaign is conducted using a 
brochure offering a wide assortment of products, many of which change from 
campaign to campaign. It is necessary for Avon to maintain relatively high 
inventory levels as a result of the nature of its business, including the number
of campaigns conducted annually and the large number of products marketed. 
Avon's operations have a seasonal pattern characteristic of many companies 
selling CFT, fashion jewelry and accessories, gift and decorative items and 
apparel. Christmas sales cause a peak in the fourth quarter which results in the
build up of inventory at the end of the third quarter. Inventory levels are then
sharply reduced by the end of the fourth quarter. Inventories of $538.4 
at December 31, 1998 were $26.4 lower than 1997 due mainly to reduced 
inventory levels in the U.S.  The decrease in the U.S. results from improvements
in CFT related to the implementation of supply chain initiatives which resulted 
in reduced cycle times, reorder quantity reductions, reduced overstocking and 
lower component prices.  In addition, write-downs in fashion jewelry and 
accessories and apparel associated with the Company's business process redesign 
program contributed to the decrease.  See Note 13 of the Notes to Consolidated 
Financial Statements for further discussion of the business process redesign 
program.  It is Avon's objective to continue to manage purchases and inventory 
levels maintaining the focus of operating the business at efficient inventory 
levels. However, the addition or expansion of product lines such as apparel, 
jewelry and impulse gift items, products that are subject to changing fashion 
trends and consumer tastes, as well as planned expansion in high growth markets,
may cause the inventory levels to grow periodically.

Capital Expenditures - Capital expenditures during 1998 were $189.5 (1997 - 
$169.4).  These expenditures were made for capacity expansion in high growth 
markets, maintenance of worldwide facilities, contemporization and replacement 
of information systems, supply chain initiatives in the U.S. and for shipping 
and other customer service improvements, primarily in the United Kingdom and 
Brazil.  Numerous construction and information systems projects were in progress
at December 31, 1998 with an estimated cost to complete of approximately $87.4. 
Capital expenditures in 1999 are currently expected to be in the range of $200.0
- - $220.0.  These expenditures will include improvements on existing facilities, 
continued investments for capacity expansion in high growth markets, facility 
modernization, information systems and equipment replacement projects. 

Foreign Operations - The Company derived approximately 60% of its 1998 
consolidated net sales and consolidated operating profit from operations from 
its subsidiaries outside of North America. In addition, as of December 31, 1998,
these subsidiaries comprised approximately 53% of the Company's consolidated 
total assets.

    Avon's operations in many countries utilize numerous currencies. Avon has 
significant net assets in Brazil, the United Kingdom, Japan, Argentina, Germany 
and the Philippines.  Changes in the value of these countries' currencies 
relative to the U.S. dollar result in direct charges or credits to equity. 
Effective January 1, 1997, Mexico was designated as a country with a highly 
inflationary economy due to the cumulative inflation rates over the three year 
period 

<PAGE>39

1994-1997.  However, Mexico will be converted to non-hyper inflationary status 
effective January 1, 1999 due to reduced cumulative inflation rates over the 
past three years.

The Russian ruble devalued significantly in August 1998.  In response to this 
situation, several actions have been taken by local management including pricing
flexibility to maintain and build market share, the reduction of credit sales as
well as a tightening of expense controls.  The devaluation negatively affected 
Russia's U.S. dollar results in 1998.  In terms of size, Russia's 1998 net sales
represented approximately 1% of Avon's consolidated net sales.  Avon's results 
continue to be negatively impacted by the Asian currency and economic crisis 
which began in mid-1997. 

    On April 21, 1998, the Chinese government issued a directive banning all 
direct selling in China resulting in the shutdown of the Company's sales 
operations for most of the second quarter.  As of the beginning of June, the 
Company received Chinese governmental approval to resume operations as a 
wholesale and retail business and became operational again on June 15, 1998.  
The Company converted its 75 branches into 
retail outlets to serve customers.  During the end of the second quarter of 
1998, Avon received government approval to utilize sales promoters, much like 
Representatives, to promote product sales in China.

     Avon's well diversified global portfolio of businesses has demonstrated 
that the effects of weak economies and currency fluctuations in certain 
countries may be offset by strong results in others.  Fluctuations in the value 
of foreign currencies cause U.S. dollar-translated amounts to change in 
comparison with previous periods. Accordingly, Avon cannot project in any 
meaningful way the possible effect of such fluctuations upon translated amounts 
or future earnings. This is due to the large number of currencies involved, the 
constantly changing exposure in these currencies, the complexity of intercompany
relationships, the hedging activity entered into in an attempt to minimize 
certain of the effects of exchange rate changes where economically feasible and 
the fact that all foreign currencies do not react in the same manner against the
U.S. dollar.

    Certain of the Company's financial instruments, which are discussed below 
under Risk Management Strategies and Market Rate Sensitive Instruments and in 
Note 7 of the Notes to the Consolidated Financial Statements, are used to hedge 
various amounts relating to certain international subsidiaries. However, the 
Company's foreign currency hedging activities are not significant when compared 
to the Company's international financial position or results of operations.

    Some foreign subsidiaries rely primarily on borrowings from local commercial
banks to fund working capital needs created by their highly seasonal sales 
pattern. From time to time, when tax and other considerations dictate, Avon will
finance subsidiary working capital needs or borrow foreign currencies.  At 
December 31, 1998, the total indebtedness of foreign subsidiaries was $55.6.

    It is Avon's policy to remit all the available cash (cash in excess of 
working capital requirements, having no legal restrictions and not considered 
permanently reinvested) of foreign subsidiaries as rapidly as is practical. 
During 1998, these subsidiaries remitted, net of taxes, $340.2 in dividends and 
royalties. This sum is a substantial portion of the 1998 consolidated net 
earnings of Avon's foreign subsidiaries.

Risk Management Strategies and Market Rate Sensitive Instruments - The Company 
operates globally, with manufacturing and distribution facilities in various 
locations around the world. The Company may reduce its primary market exposures 
to fluctuations in interest rates and foreign exchange rates by creating 
offsetting positions through the use of derivative financial instruments. The 
Company does not use derivative financial instruments for trading or speculative
purposes, nor is the Company a party to leveraged derivatives.

     The Company periodically uses interest rate swaps to hedge portions of 
interest payable on its debt. In addition, the Company may periodically employ 
interest rate caps to reduce exposure, if any, to increases in variable interest
rates.

     The Company may periodically hedge foreign currency royalties, net 
investments in foreign subsidiaries, firm purchase commitments and contractual 
foreign currency cash flows or obligations, including third-party and 
intercompany foreign currency transactions. The Company regularly monitors its 
foreign currency exposures and ensures that hedge contract amounts do not exceed
the amounts of the underlying exposures.
                      
     At December 31, 1998, the Company held foreign currency forward contracts 
with notional amounts totaling $285.9 and option contracts with notional amounts
totaling $32.6 to hedge foreign currency items. Only $7.3 of these contracts 
have maturities after December 31, 1999.  Also outstanding in 1998 were foreign 
currency forward contracts totaling $45.0 which do not qualify as hedging 
transactions under the current accounting definitions and, accordingly, have 
been marked to market. The mark-to-market adjustment at December 31, 1998 was 
insignificant. 

     At December 31, 1998, the Company has entered into forward contracts to 
purchase approximately 3,469,200 shares of Avon common stock at an average price
of $36.31 per share at December 31, 1998.  The contracts mature over the next 
three years and provide for physical or net share settlement to the Company.  
Accordingly, no adjustment for subsequent changes in fair value has been 
recognized.

<PAGE> 40

     The Company attempts to minimize its credit exposure to counterparties by 
entering into interest rate swap and cap contracts only with major international
financial institutions with "A" or higher credit ratings as issued by Standard &
Poor's Corporation. The Company's foreign currency and interest rate derivatives
are comprised of over-the-counter forward contracts or options with major 
international financial institutions. Although the Company's theoretical credit 
risk is the replacement cost at the then estimated fair value of these 
instruments, management believes that the risk of incurring losses is remote and
that such losses, if any, would not be material.

     Non-performance of the counterparties to the balance of all the currency 
and interest rate swap agreements would not result in a significant write off at
December 31, 1998.  Each agreement provides for the right of offset between 
counterparties to the agreement.  In addition, Avon may be exposed to market 
risk on its foreign exchange and interest rate swap agreements as a result of 
changes in foreign exchange and interest rates. The market risk related to the 
foreign exchange agreements should be substantially offset by changes in the 
valuation of the underlying items being hedged.

     The Company is exposed to changes in financial market conditions in the 
normal course of its operations primarily due to international businesses and 
transactions denominated in foreign currencies and the use of various financial 
instruments to fund ongoing activities.

     Various derivative and non-derivative financial instruments held by the 
Company are sensitive to changes in interest rates.  These financial instruments
are either discussed above or in Notes 4 and 7 of the Notes to Consolidated 
Financial Statements.  Interest rate changes would result in gains or losses in 
the fair value of debt and other financing instruments held by the Company.  
Based on the outstanding balance of all instruments at December 31, 1998, a 
hypothetical 50 basis point increase or decrease in interest rates prevailing at
this date, sustained for one year, would not represent a material potential loss
in fair value, earnings or cash flows.  This potential loss was calculated based
on discounted cash flow analyses using interest rates comparable to the 
Company's current cost of debt.  In 1998, the Company did not experience a 
material loss in fair value, earnings or cash flows associated with changes in 
interest rates.

     The Company also engages in various hedging activities in order to reduce  
potential losses due to foreign currency risks.  Consistent with the nature of 
the economic hedge of such foreign exchange contracts, any unrealized gain or 
loss would be offset by corresponding decreases or increases, respectively, of 
the underlying instrument or transaction being hedged.  These financial 
instruments are discussed above and in Note 7 of the Notes to Consolidated 
Financial Statements.  Based on the Company's foreign exchange contracts at 
December 31, 1998, the impact of a 10% appreciation or 10% depreciation of the 
U.S. dollar against the Company's foreign exchange contracts would not represent
a material potential loss in fair value, earnings or cash flows.  This potential
loss does not consider the underlying foreign currency transaction or 
translation exposures of the Company.  The hypothetical impact was calculated on
the combined option and forward positions using forward rates at December 31, 
1998 adjusted for an assumed 10% appreciation or 10% depreciation of the U.S. 
dollar against the foreign contracts.  The impact of payoffs on option contracts
is not significant to this calculation.  Additionally, any foreign currency risk
associated with the foreign denominated debt instrument was assumed to be offset
by a related currency exchange swap contract.  In 1998, foreign exchange losses 
associated with the Company's foreign exchange contracts did not represent a 
material loss in fair value, earnings or cash flows.

     As of December 31, 1998, the primary currencies for which the Company has 
net underlying foreign currency exchange rate exposure are the U.S. dollar 
versus the Argentine peso, Brazilian real, British pound, Canadian dollar, 
German mark, Japanese yen and the Mexican peso.  The Company is also exposed to 
other South American and Asian currencies.

     The Company does not hedge its foreign currency exposure in a manner that 
would entirely eliminate the effect of changes in foreign exchange rates on the 
Company's consolidated financial position, results of operations and cash flows.
The impact of a 10% appreciation or 10% depreciation of the U.S. dollar against 
the Company's net underlying foreign currency transaction and translation 
exposures could be significant.

Other Information

On October 23, 1997, the Company announced that it raised its
long-term growth targets for sales and earnings per share and that it expects to
record special charges in connection with a major business process redesign 
program.  Commencing in 1998, the long-term target for sales growth has been 
raised to 8-10% compounded annually, and its target for earnings per share 
growth has been raised to 16-18% annually.  Previously, the Company targeted 
long-term sales growth of 6-8% and long-term earnings per share growth of 13-
15%.  The higher targets come largely as a result of initiatives currently 
underway and others under review intended to reduce costs by up to $400.0 a year
by 2000, with $200.0 of the savings being reinvested concurrently in advertising
and marketing programs to boost sales.  In the first quarter of 1998, the 
Company 

<PAGE> 41
recorded $108.4 pretax of such one-time charges ($84.2 after tax, or $.32 per
share on a basic and diluted basis) in connection with the business process 
redesign program.  Slightly more than half of the total pretax charges in the 
first quarter were to be cash related with payments in 1998 and 1999.  In the 
third quarter of 1998, the Company recorded additional special charges for 
business redesign efforts totaling $46.0 pretax ($38.6 after tax, or $.14 per 
share on a basic and diluted basis).  Approximately 70% of the third quarter 
pretax charges were to be cash related with payments in 1998 and 1999.  At 
December 31, 1998, the remaining liability balance was $28.5 and relates 
primarily to severance costs that will be paid during 1999.  The Company expects
to record the additional one-time charges in 1999 as plans are finalized.

Euro

A single currency called the euro was introduced in Europe on January 1, 1999.  
Eleven of the fifteen member countries of the European Union adopted the euro as
their common legal currency on that date.  Fixed conversion rates between these 
participating countries' existing currencies (the "legacy currencies") and the 
euro were established as of that date.  The legacy currencies are scheduled to 
remain legal tender as denominations of the euro until June 30, 2002.  During 
this transition period, parties may settle transactions using either the euro or
a participating country's legal currency.  Beginning in January 2002, new euro-
denominated bills and coins will be issued, and legacy currencies will be 
withdrawn from circulation.

     Avon operating subsidiaries affected by the euro conversion have 
established plans to address issues raised by the euro currency conversion.  
These issues include, among others, the need to adapt information technology 
systems, business processes and equipment to accommodate euro-denominated 
transactions, the impact of one common currency on pricing and recalculating 
currency risk.  Avon does not expect system and equipment conversion costs to be
material. Due to the numerous uncertainties associated with the market impact of
the euro conversion, the Company cannot reasonably estimate the effects one 
common currency will have on pricing and the resulting impact, if any, on 
results of operations, financial condition or cash flows.

Year 2000 Update

General

The "Year 2000 issue" is the result of computer programs being written using 
two-digits rather than four to define the applicable year.  If the Company's 
computer programs with date-sensitive functions are not Year 2000 compliant, 
they may fail or make miscalculations due to interpreting a date including "00" 
to mean 1900, not 2000.  The result may be disruptions in operations, including,
among other things, a temporary inability to process transactions or engage in 
similar normal business activities.

     The Company commenced its worldwide Year 2000 initiative in early 1996.  
The Company has developed a comprehensive project plan as a means for ensuring 
that all information technology ("IT") systems, including applications, 
operating systems, mainframe, mid range and client server platforms, all non-
information technology ("Non-IT") systems, including embedded applications and 
equipment and key third parties are Year 2000 compliant by December 31, 1999.  
The Company has identified high risk applications that are critical to its 
business, recognizing the fact that timely compliance of these systems is 
crucial, and, therefore, has designed its programs to address these systems 
first.  Furthermore, the Company has established a project team to identify and 
address the Company's Year 2000 risks and issues in an attempt to ensure the 
integrity and reliability of the Company's information systems and business 
processes.

Project Plan

The Company's Year 2000 project plan is divided into four major sections, 
including:  Infrastructure, Application Softwares, Validation of Third Party 
Compliance and Embedded Systems.  The project has five phases, which are common 
to all sections:  1) identifying, inventorying and prioritizing Year 2000 items;
2) assessing Year 2000 compliance of identified items and related potential 
risks in circumstances of non-compliance of these items; 3) remediating, 
replacing or upgrading, as appropriate, material items that are determined not 
to be Year 2000 compliant; 4) validation testing of material items to ensure 
compliance; and 5) contingency planning and implementation.  The Company 
utilizes internal resources and outside consultants to renovate and test its IT 
and Non-IT systems for Year 2000 compliance.  None of the Company's other 
information technology projects have been deferred due to the implementation of 
the Year 2000 project.

     The Infrastructure section consists of hardware, including mainframe and 
AS/400 platforms, and software, including operating systems, other than 
Applications Software.  This section has completed all phases through 
remediation and has progressed to the validation testing phase.  All 
Infrastructure activities are expected to be completed by June 1999.

     The Applications Software section includes the conversion of both in-house 
developed and vendor-supplied software applications.  


<PAGE>42

In-house developed software that is not Year 2000 compliant has undergone 
remediation of its application, whereas non-compliant vendor provided software 
has been upgraded or replaced, where available by the supplier.  This section's 
testing phase, which includes procedures for independent validation and 
verification of code, is ongoing and is anticipated to be completed by June 
1999.

     Validation of Third Party Compliance includes the process of recognizing, 
prioritizing and communicating with key suppliers and service providers with 
whom the Company has a direct and significant relationship and are believed to 
be critical to its business operations.  Identification of significant vendors 
has been completed and a strategy has been initiated in an attempt to reasonably
ascertain their progress in addressing the Year 2000 issue.  The Company has 
distributed comprehensive questionnaires to key suppliers, and, with the 
guidance of outside consultants, is in the process of conducting detailed 
assessments of the responses received.  The validation of third party compliance
is expected to be completed by May 1999.  Follow-up reviews will also be 
scheduled for the remainder of 1999.

     The Embedded Systems section includes all hardware, software and associated
embedded computer chips that are utilized in operating and maintaining the 
internal functions of the Company's facilities, i.e. climate control systems.  
The Company has elected to employ a regional-based strategy for addressing Year 
2000 compliance of its embedded systems.  Avon U.S. operations have 
substantially completed the remediation of embedded systems and anticipate all 
repair and testing to be completed by March 1999.  From an international 
standpoint, the Company is in the process of inventorying material items that 
are not Year 2000 compliant and expects the assessment phase to be completed by 
July 1999, with all remediation testing scheduled to be completed by year-end 
1999.

Costs

The total estimated cost associated with achieving worldwide Year 2000 
compliance will be approximately $29.4, of which $17.0 has been spent to date.  
Replacement costs and costs associated
with the validation of third party compliance are included in these figures.  
The Company does not separately track the internal costs incurred for the Year 
2000 project, those costs primarily being related to payroll costs for the 
Company's information systems group.  The Company's policy is to expense as 
incurred information system maintenance and modification costs and to capitalize
costs related to system replacement.  The costs of the Company's Year 2000 
compliance efforts are being funded through operating cash flows.

Risks

The Company expects to identify and resolve all Year 2000 problems that may 
adversely affect its business operations.  However, management 
believes that it is not possible to determine with complete certainty that all 
Year 2000 matters affecting the Company have been or will be identified or 
corrected, resulting in part from the uncertainty of the Year 2000 readiness of 
third party suppliers.  Thus, the Company is unable to determine at this time 
whether the consequences of Year 2000 failures will have a material impact on 
the Company's results of operations, liquidity or financial condition.  The 
Company believes, however, that its risk of being adversely impacted by Year 
2000 failures is mitigated due to its product portfolio being so diversified, 
with the vast majority of its items not being date-sensitive.  The strategy 
employed by the Company's Year 2000 project is expected to significantly reduce 
the Company's level of uncertainty about the Year 2000 issue and the Year 2000 
compliance of key third parties who materially impact its business.

Contingency Plans

Development of contingency plans is in progress and will be developed in detail 
during 1999.  Once established, contingency plans and related cost estimates 
will be continually modified, if necessary, as additional information becomes 
available.

Disclaimer

Readers are cautioned that forward-looking statements contained in the Year 2000
Update should be read in conjunction with the Company's disclosure under the 
heading "Forward-Looking Statement".

<PAGE>43

Results of Operations by Quarter
Avon Products, Inc.

All share and per share data shown below have been restated to reflect two-for-
one stock splits which were distributed in September 1998 and June 1996.

In millions, except per share data
                               First     Second     Third    Fourth      Year
1998
Net sales                  $1,183.4   $1,247.2  $1,233.2  $1,548.9  $5,212.7
Gross profit*                 680.3      781.6     755.0     942.8   3,159.7
Special charges                70.5          -      46.0         -     116.5
Operating (loss)profit        (16.3)     178.6      82.7     234.5     479.5
(Loss)income before taxes and
  minority interest           (26.6)     173.6      76.5     232.4     455.9
(Loss)income before 
  minority interest           (32.7)     109.7      39.8     148.3     265.1
Net (loss)income           $  (31.0)  $  111.4  $   41.5  $  148.1  $  270.0
                            =========  ========  ========  ========  ========
(Loss)earnings per share:
  Basic                    $   (.12)  $    .42  $    .16  $    .56  $   1.03(1)
                           =========  ========  ========  ========  ==========
  Diluted                  $   (.12)  $    .42  $    .16  $    .56  $   1.02(1)
                           =========  ========  ========  ========  ==========

*First quarter includes a one-time charge of $37.9 for inventory write-downs.

1997
Net sales                  $1,087.6   $1,225.0  $1,249.4  $1,517.4  $5,079.4
Gross profit                  646.0      748.9     732.2     901.3   3,028.4
Operating profit               73.1      157.0     117.5     196.5     544.1
Income before taxes and 
      minority interest        63.0      150.5     107.9     213.5     534.9
Income before minority 
      interest                 39.7       94.8      68.0     134.5     337.0
Net income                 $   41.3   $   95.2  $   68.6  $  133.7  $  338.8
                           ========   ========  ========  ========  ========
Earnings per share: 
  Basic                    $    .16   $    .36  $    .26  $    .51  $   1.28(1)
                           ========   ========  ========  ========  ===========
  Diluted                  $    .15   $    .36  $    .26  $    .50  $   1.27(1)
                           ========   ========  ========  ========  ===========

(1) The sum of per share amounts for the quarters does not necessarily equal 
that for the year because the computations are made independently.

Market Prices per share of Common Stock by Quarter
                           1998                         1997      
     Quarter         High         Low             High         Low

     First        $ 40.63     $ 28.00          $ 31.81     $  26.06
     Second         44.50       36.94            37.00        25.31
     Third          44.31       25.00            39.00        29.25
     Fourth         46.25       25.75            38.38        27.75


Avon common stock is listed on the New York Stock Exchange.  At December 31, 
1998, there were 23,375 shareholders of record.  The Company believes that there
are over 60,000 additional shareholders who are not "shareholders of record" but
who beneficially own and vote shares through nominee holders such as 
brokers, benefit plan trustees, etc.  Dividends of $.68 per share, or $.17 per 
share each 
quarter, were declared and paid in 1998.  Dividends of $.63 per share, or $.1575
per share each quarter, were declared and paid in 1997. 
          

<PAGE>44

Consolidated Statements of Income
Avon Products, Inc.

In millions, except per share data

Years ended December 31                         1998         1997         1996

Net sales                                   $5,212.7     $5,079.4     $4,814.2

Costs, expenses and other:
  Cost of sales**                            2,053.0      2,051.0      1,921.2
  Marketing, distribution and
    administrative expenses                  2,563.7      2,484.3      2,348.2
  Special charges                              116.5            -            -
                                            ---------    ---------    ---------
Operating profit                               479.5        544.1        544.8
                                            =========    =========    =========
  Interest expense                              41.0         41.8         40.0
  Interest income                              (15.9)       (16.7)       (14.5)
  Other (income) expense, net                   (1.5)       (15.9)         8.9
                                            ---------    ---------    ---------
Total other expenses                            23.6          9.2         34.4

Income before taxes and minority interest      455.9        534.9        510.4
Income taxes                                   190.8        197.9        191.4
                                            ---------    --------     -------- 
Income before minority interest                265.1        337.0        319.0
Minority interest                                4.9          1.8         (1.1)
                                            ---------    ---------    ---------
Net income                                  $  270.0     $  338.8     $  317.9
                                            =========    =========    =========
Earnings per share: 
  Basic                                     $   1.03     $   1.28*    $   1.19*
  Diluted                                   $   1.02     $   1.27*    $   1.18*



*Restated to reflect a two-for-one stock split distributed in September 1998.

**1998 includes a one-time charge of $37.9 for inventory write-downs.

The accompanying notes are an integral part of these statements.

<PAGE>45

Consolidated Balance Sheets
Avon Products, Inc.

In millions, except share data
December 31                                              1998         1997

Assets
Current assets
Cash, including cash equivalents of $59.7 and $60.0  $  105.6     $  141.9
Accounts receivable (less allowance for doubtful
   accounts of $49.0 and $35.5)                         492.6        444.8
Inventories                                             538.4        564.8
Prepaid expenses and other                              204.8        192.5
                                                     ---------    ---------
     Total current assets                            $1,341.4     $1,344.0
                                    
Property, plant and equipment, at cost
Land                                                     51.4         48.6
Buildings and improvements                              613.0        567.0
Equipment                                               728.4        666.0
                                                     --------     --------
                                                      1,392.8      1,281.6
Less accumulated depreciation                           722.9        670.6      
- ---------    ---------
                                                        669.9        611.0

Other assets                                            422.2        317.9
                                                     ---------    ---------
     Total assets                                    $2,433.5     $2,272.9
                                                     =========    =========
Liabilities and Shareholders' Equity

Current liabilities
Debt maturing within one year                        $   55.3     $  132.1
Accounts payable                                        416.9        476.0
Accrued compensation                                    161.3        111.3
Other accrued liabilities                               308.2        268.9
Sales and taxes other than income                       106.2        101.0
Income taxes                                            281.6        266.6
                                                     ---------    ---------
     Total current liabilities                       $1,329.5     $1,355.9

Long-term debt                                          201.0        102.2
Employee benefit plans                                  390.0        367.6
Deferred income taxes                                    36.3         31.2
Other liabilities (including minority interest
   of $36.1 and $37.5)                                  191.6        131.0

Commitments and contingencies (Note 14)

Shareholders' equity
Common stock, par value $.25 - authorized:
   400,000,000 shares; issued
   351,314,366 and 174,711,173 shares                    87.8         43.7
Additional paid-in capital                              780.0        733.1
Retained earnings                                       719.1        660.9
Accumulated other comprehensive income                 (301.3)      (270.3)
Treasury stock, at cost - 88,793,640 and 
        42,897,463 shares                            (1,000.5)      (882.4)
                                                     ---------    ---------
     Total shareholders' equity                         285.1        285.0
                                                     ---------    ---------
     Total liabilities and shareholders' equity      $2,433.5     $2,272.9
                                                     =========    =========

The accompanying notes are an integral part of these statements.

<PAGE>46

Consolidated Statements of Cash Flows
Avon Products, Inc.

In millions
Years ended December 31                                1998     1997     1996

Cash flows from operating activities
Net income                                          $ 270.0  $ 338.8  $ 317.9
Adjustments to reconcile income to net cash  
   provided by continuing operations:
     Depreciation and amortization                     72.0     72.1     64.5
     Provision for doubtful accounts                   91.3     80.8     79.0
     Translation gains                                 (7.2)     (.1)     (.2)
     Deferred income taxes                            (13.0)    18.0      (.7)
     Special charges                                   88.5        -        -
     Other                                              3.9      9.4      9.9
     Changes in assets and liabilities:
       Accounts receivable                           (157.6)  (121.4)  (125.5)
       Inventories                                    (17.2)   (67.5)   (65.4)
       Prepaid expenses and other                      (4.0)     6.7     13.7
       Accounts payable and accrued liabilities        13.0     42.9     97.8
       Income and other taxes                          19.5    (56.1)    57.7
       Noncurrent assets and liabilities              (34.8)    (8.1)   (23.6)
                                                    -------- -------- --------

Net cash provided by continuing operations            324.4    315.5    425.1
Net cash used by discontinued operations                  -        -    (38.2)
Net cash provided by operating activities             324.4    315.5    386.9
                                                    -------- -------- --------
Cash flows from investing activities
Capital expenditures                                 (189.5)  (169.4)  (103.6)
Disposal of assets                                      5.8      3.3      3.3
Acquisitions of subsidiary stock and other
   investing activities                                 1.4     (9.0)    (6.3)
                                                    -------- -------- --------
Net cash used by investing activities                (182.3)  (175.1)  (106.6)
                                                    --------  -------  ------- 
Cash flows from financing activities
Cash dividends                                       (180.6)  (168.3)  (158.1)
Debt, net (maturities of three months or less)        (96.1)   (39.8)    17.8
Proceeds from short-term debt                          54.7     25.7     37.5
Retirement of short-term debt                         (34.9)   (49.0)   (14.1)
Proceeds from long-term debt                          100.1    100.0        -
Retirement of long-term debt                            (.6)     (.8)    (1.5)
Proceeds from exercise of stock options,
   net of taxes                                        24.0     20.6     10.0
Repurchase of common stock                           (107.8)  (110.8)  (127.8)
Other financing activities                             58.1     58.6        -
                                                    -------- -------- --------
Net cash used by financing activities                (183.1)  (163.8)  (236.2)
                                                    -------- -------- --------
Effect of exchange rate changes on cash and
   equivalents                                          4.7    (19.2)   (11.0)
                                                    -------- -------- --------
Net (decrease)increase in cash and equivalents        (36.3)   (42.6)    33.1
Cash and equivalents at beginning of year             141.9    184.5    151.4
                                                    -------- -------- --------
Cash and equivalents at end of year                 $ 105.6  $ 141.9  $ 184.5
                                                    ======== ======== ========
Cash paid for
   Interest                                         $  39.2  $  36.0  $  35.2
   Income taxes, net of refunds received              188.5    215.8    158.9

The accompanying notes are an integral part of these statements.


<PAGE>47


Consolidated Statements of Changes in Shareholders' Equity
Avon Products, Inc.

<TABLE>
<CAPTION>


      

<S>                                       <C>          <C>     <C>         <C>      
<C>             <C>       <C>

                                                                                      
Accumulated
                                                               Additional                   
Other
                                                Common Stock      Paid-In  
Retained Comprehensive   Treasury 
In millions, except share data                 Shares   Amount    Capital  
Earnings        Income      Stock   Total

Balance at December 31, 1995              173,498,112   $ 43.4   $ 672.9   $ 
325.8        $(202.1)   $(647.3) $192.7

Comprehensive income:
   Net income                                                                
317.9                             317.9
   Foreign currency translation
      adjustments                                                                            
(8.6)              (8.6) 
                                                                                                               
- ------
Total comprehensive income                                                                                     
309.3
Dividends - $1.16 per share                                                 
(154.9)                           (154.9)
Exercise of stock options, including 
    tax benefits                              423,267       .1      15.6                                        
15.7
Grant, cancellation and
  amortization of restricted stock             36,000                2.7                                         
2.7
Repurchase of common stock                                                                            
(127.8) (127.8)
Benefit plan contributions                                           2.4                                 
1.6     4.0
                                          -----------   ------   -------   -----
- ---       --------  --------  -------
Balance at December 31, 1996              173,957,379     43.5     693.6      
488.8        (210.7)    (773.5)  241.7
  
Comprehensive income:
   Net income                                                                 
338.8                            338.8
   Foreign currency translation 
      adjustments                                                                           
(59.6)             (59.6)
                                                                                                              
- -------
Total comprehensive income                                                                                     
279.2
Dividends - $1.26 per share                                                  
(166.7)                          (166.7)
Exercise of stock options, including 
    tax benefits                              713,298       .2      30.3                                        
30.5 
Grant, cancellation and
   amortization of restricted stock            40,496                4.6                                         
4.6
Repurchase of common stock                                                                            
(110.8) (110.8)
Benefit plan contributions                                           4.6                                 
1.9     6.5
                                          -----------   ------   -------   -----
- ---       --------  --------  -------
Balance at December 31, 1997              174,711,173     43.7     733.1      
660.9        (270.3)    (882.4)  285.0

Comprehensive income:
   Net income                                                                 
270.0                            270.0
   Foreign currency translation  
      adjustments                                                                           
(15.6)             (15.6)
   Minimum pension liability adjustment                                                     
(15.4)             (15.4)
                                                                                                              
- -------
Total comprehensive income                                                                                     
239.0
Dividends - $.68 per share                                                   
(178.9)                          (178.9)
Two-for-one stock split effected
      in the form of a stock 
      dividend from retained 
      earnings (Note 9)                   175,419,475     43.9                
(32.9)                   (11.0)      -
Exercise of stock options, including 
      tax benefits                            916,102       .2      38.2                                        
38.4
Grant, cancellation and 
   amortization of restricted stock           267,616                7.1                                         
7.1
Repurchase of common stock                                                                            
(107.8) (107.8)
Benefit plan contributions                                           1.6                                  
 .7     2.3
                                          -----------   ------   -------   -----
- ----     -------- ---------- --------
Balance at December 31, 1998              351,314,366   $ 87.8   $ 780.0    $ 
719.1      $(301.3) $(1,000.5) $ 285.1
                                          ===========   ======   =======   
=========     ======== ========== ========



The accompanying notes are an integral part of these statements.


</TABLE>


<PAGE>48

Notes to Consolidated Financial Statements       
Avon Products, Inc.

In millions, except share data

1.   Description of the Business and Summary of Significant Accounting Policies

Business
Avon Products, Inc. ("Avon" or the "Company") is a global manufacturer and 
marketer of beauty and related products. The product categories include  
cosmetics, fragrance and toiletries; gift and decorative; apparel; and fashion 
jewelry and accessories. Avon's business is comprised of one industry segment, 
direct selling, which is conducted in North America, Latin America, the Pacific
and Europe. Sales are made to the ultimate customers principally by independent
Avon Representatives.

Significant Accounting Policies
Principles of Consolidation - The consolidated financial statements include the
accounts of Avon and its majority and wholly-owned subsidiaries. Intercompany 
balances and transactions are eliminated. These statements have been prepared in
conformity with generally accepted accounting principles and require management 
to make estimates and assumptions that affect amounts reported and disclosed in 
the financial statements and related notes. Actual results could differ from 
these estimates.

Foreign Currency - The Company has operations in various countries around the 
world. Fluctuations in the value of foreign currencies cause U.S. dollar-
translated amounts to change in comparison with previous periods. Accordingly, 
the Company cannot project in any meaningful way the possible effect of such 
fluctuations upon translated amounts or future earnings. This is due to the 
large number of currencies involved, the constantly changing exposure in these 
currencies, the complexity of intercompany relationships, the hedging activity 
entered into in an attempt to minimize certain of the effects of exchange rate 
changes where economically feasible and the fact that all foreign currencies do 
not react in the same manner against the U.S. dollar.

    Financial statements of foreign subsidiaries operating in other than highly 
inflationary economies are translated at year-end exchange rates for assets and 
liabilities and average exchange rates prevailing during the year for income and
expense accounts. Translation adjustments of these subsidiaries are recorded 
within accumulated other comprehensive income.

    For financial statements of subsidiaries operating in highly inflationary 
economies, nonmonetary assets (principally inventories and fixed assets) and the
related expenses (principally cost of sales and depreciation) are translated at 
the respective historical exchange rates in effect when the assets were acquired
or when the subsidiary was designated as operating in a highly inflationary 
economy. Monetary assets and liabilities are translated at 
year-end exchange rates. All other income and expense accounts are translated at
average exchange rates prevailing during the year. Adjustments resulting from 
the translation of the financial statements of these subsidiaries are included 
in income.

Revenue Recognition - Avon recognizes revenue as shipments are made and title 
passes to independent Representatives, who are Avon's customers.

Cash and Equivalents - Cash equivalents are stated at cost plus accrued 
interest, which approximates fair value. Cash equivalents are highly liquid debt
instruments with an original maturity of three months or less and consist of 
time deposits with a number of U.S. and non-U.S. commercial banks with high 
credit ratings. In accordance with Avon's policy, the maximum amount invested in
any one bank is limited. Avon believes it is not exposed to any significant 
credit risk regarding cash and equivalents.

Inventories - Inventories are stated at the lower of cost or market. Cost is 
determined using the last-in, first-out ("LIFO") method for substantially all 
U.S. inventories, except apparel, and the first-in, first-out method for all 
other inventories.

Depreciation - Substantially all buildings, improvements and equipment are 
depreciated using the straight-line method over estimated useful lives. 
Estimated useful lives for buildings and improvements range from 20 to 45 years 
and equipment range from 3 to 15 years.

Other Assets - Systems development costs related to the development of major 
information and accounting systems are capitalized and amortized over the 
estimated useful life of the related project, not to exceed five years.

Stock Options - Compensation cost is recognized for fixed price options using 
the intrinsic value method. Under this method, compensation cost is the excess, 
if any, of the quoted market price of the stock at the grant date or other 
measurement date over the amount an employee must pay to acquire the stock.

Financial Instruments - Derivative financial instruments are used by the Company
in the management of its interest rate and foreign currency exposures and are 
accounted for on an accrual basis. Gains and losses resulting from effective 
hedges of existing assets, 

<PAGE>49

liabilities and firm commitments are deferred as other assets or liabilities and
recognized when the offsetting gains and losses are recognized on the related 
hedged items. Income and expense are recorded in the same category as that 
arising from the related asset or liability being hedged.  Items which do not 
qualify for hedge accounting are marked to market with the resulting gain or 
loss recognized in other (income) expense, net.  Gains realized on termination 
of interest rate swap contracts are deferred and amortized over the remaining 
terms of the original swap agreements. Costs of interest rate cap contracts are 
amortized over the effective lives of the contracts if considered to be economic
hedges; otherwise, they are marked to market.

The Company also uses financial instruments, principally forward contracts to 
purchase Avon common stock, to hedge certain employee benefit costs and the cost
of the Company's share repurchase program.  Contracts that require physical or 
net share settlement are initially measured at fair value with subsequent 
changes in fair value not recognized.  

Research and Development - Research and development costs are expensed as 
incurred and aggregated in 1998 $31.4 (1997 - $29.9;  1996 - $30.2).

Advertising - Advertising costs are expensed as incurred and aggregated in 1998 
$65.0 (1997 - $64.5; 1996 - $69.6).

Income Taxes - Deferred income taxes have been provided on items recognized for 
financial reporting purposes in different periods than for income tax purposes 
at future enacted rates.

    U.S. income taxes have not been provided on approximately $198.9 of 
undistributed income of subsidiaries that has been or is intended to be 
permanently reinvested outside the United States or is expected to be remitted 
free of U.S. income taxes.  If such undistributed income was remitted, no 
substantial tax cost would be incurred.

Earnings per Share - Basic earnings per share are computed by dividing net 
income by the weighted-average number of shares outstanding during the year.  
Diluted earnings per share are calculated to give effect to all potentially 
dilutive common shares that were outstanding during the year.

     For each of the three years ended December 31, the number of shares used in
the computation of basic and diluted earnings per share are as follows:

                                               1998      1997     1996
     Basic EPS
     Weighted-average shares                 263.27    264.67   267.40

     Incremental shares from conversion of:
     Stock options                             2.68      2.33     1.86
                                             ------    ------   ------ 
     Diluted EPS                                                      
     Adjusted weighted-average shares        265.95    267.00   269.26
                                             ======    ======   ======

Reclassifications - To conform to the 1998 presentation, certain 
reclassifications were made to the prior years' consolidated financial 
statements.


2.   Accounting Changes

Effective January 1, 1998, the Company adopted Statement of Financial Accounting
Standards ("FAS") No. 130, "Reporting Comprehensive Income".  This statement 
establishes standards for the reporting and presentation of comprehensive income
and its components in a full set of financial statements.  As shown in the 
Statement of Changes in Shareholders' Equity and Note 5, comprehensive income 
includes all changes in equity during a period, except those resulting from 
investments by and distributions to the Company's stockholders.  As this 
standard only requires additional information in the financial statements, it 
does not affect the Company's results of operations or financial position.

     Effective January 1, 1998, the Company adopted FAS No. 131, "Disclosures 
about Segments of an Enterprise and Related Information", which changes the way 
the Company reports information about its operating segments.  The information 
for 1997 and 1996 has been restated from that previously reported in order to 
conform with the current year's presentation.  FAS No. 131 requires a new basis,
entitled the management approach, for determining reportable segments.  This 
approach is based on the way management organizes segments within a company for 
making operating decisions and assessing performance.  FAS No. 131 also 
establishes standards for supplemental disclosure about products and services, 
geographical areas and major customers.  Segment results for the three years 
ended December 31, 1998 are presented in Note 11.

     Effective January 1, 1998, the Company adopted FAS No. 132, "Employers' 
Disclosures about Pensions and Other Postretirement Benefits".  FAS No. 132 
standardizes the disclosure requirements for pensions and other postretirement 
benefits, though it does not impact the measurement or recognition of those 
benefits.  There was no impact on the Company's results of operations or 
financial position in adopting this statement.  Prior years' information has 
been restated to conform with the requirements of FAS No. 132.

     Effective January 1, 1998, the Company adopted AICPA Statement of Position 
("SOP") No. 98-1, "Accounting for the Costs of Computer Software Developed or 
Obtained for Internal Use".  SOP No. 98-1 requires certain costs in connection 
with developing or obtaining internally used software to be capitalized that 
previously would have been expensed as incurred.  The adoption of SOP No. 98-1 
did not have a material impact on the Company's results of operations, financial
position, or cash flows.

     Effective December 31, 1997, the Company adopted FAS No. 128, "Earnings per
Share".  FAS No. 128 establishes standards for computing and presenting earnings
per share ("EPS") and replaces the presentation of previously disclosed EPS with
both basic and diluted EPS.  Based upon the Company's capitalization structure, 
the EPS amounts calculated in accordance with FAS No. 128 approximated the 
Company's EPS amounts in accordance with Accounting Principles Board Opinion 
("APB") No. 15, "Earnings per Share".  All prior period EPS data have been 
restated in accordance with FAS No. 128.

<PAGE>50

     Effective January 1, 1996, the Company adopted the fair value disclosure 
requirements of FAS No. 123, "Accounting for Stock-Based Compensation".  As 
permitted by the statement, the Company did not change the method of accounting 
for its employee stock compensation plans.  See Note 8 for the fair value 
disclosures required under FAS No. 123.

Recent Pronouncements

In June 1998, the Financial Accounting Standards Board issued FAS No. 133, 
"Accounting for Derivative Instruments and Hedging Activities".  FAS No. 133 is 
effective for all fiscal quarters of all fiscal years beginning after June 15, 
1999 (January 1, 2000 for the Company).  FAS No. 133 requires that all 
derivative instruments be recorded on the balance sheet at their fair value.  
Changes in the fair value of derivatives are recorded each period in current 
earnings or other comprehensive income, depending on whether a derivative is 
designated as part of a hedge transaction.  For fair-value hedge transactions in
which the Company is hedging changes in the fair value of an asset, liability, 
or firm commitment, changes in the fair value of the derivative instrument will 
be included in the income statement along with the offsetting changes in the 
hedged item's fair value.  For cash-flow hedge transactions in which the Company
is hedging the variability of cash flows related to a variable rate asset, 
liability, or a forecasted transaction, changes in the fair value of the 
derivative instrument will be reported in other comprehensive income.  The gains
and losses on the derivative instruments that are reported in other 
comprehensive income will be reclassified to earnings in the periods in which 
earnings are impacted by the variability of the cash flows of the hedged item.  
The ineffective portion of all of the hedges will be recognized in current 
period earnings.  The Company has not yet determined the impact that the 
adoption of FAS No. 133 will have on its results of operations or financial 
position.

3.   Inventories

Inventories at December 31 consisted of the following:

                                      1998         1997

        Raw materials               $140.6       $147.4
        Finished goods               397.8        417.4
                                    ------       ------
        Total                       $538.4       $564.8
                                    ======       ======

    LIFO-based inventories at December 31, 1998 were $135.3; (1997 - $143.5) 
with the current estimated replacement cost exceeding the carrying value by 
approximately $3.6 (1997 - $15.2).

4.  Debt and Other Financing

Debt at December 31 consisted of the following (see also Note 7 regarding 
financial instruments):

                                                             1998        1997

Maturing within one year:
  Notes payable                                           $  53.9     $  29.4
  Current portion of long-term debt                           1.4       102.7
                                                          -------     -------
Total                                                     $  55.3     $ 132.1
                                                          =======     =======
Long-term debt:
  6.25% bonds, due 2018                                   $ 100.0     $     -
  6.55% notes, due 2007                                     100.0       100.0
  170 million 6-1/8% deutsche mark notes, due 1998 (1)          -       100.0
  Other, payable to 2002 with interest from 7% to 31%         2.4         4.9
Less current portion                                         (1.4)     (102.7)
                                                          --------    -------- 
Total                                                     $ 201.0     $ 102.2
                                                          ========    ========

(1) The deutsche mark notes ("Notes") were effectively converted into U.S. 
dollar debt through the use of a currency exchange swap contract which included
both the principal and the interest.  Reflected in the carrying value of the 
debt was a currency swap contract payable at December 31, 1997 of $5.1.

     Annual maturities of long-term debt for each of the next five years are: 
1999 - $1.4; 2000 - $.6;  2001 - $.2; 2002 - $.1; and 2003 and beyond $200.1.

     In May 1998, Avon issued $100.0 of bonds embedded with option features (the
"bonds") to pay down commercial paper borrowings.  The bonds have a twenty-year 
maturity; however, after five years, the bonds, at the holder's option, can be 
sold back to the Company at par or can be called at par by the underwriter and 
resold to investors as fifteen-year debt.  The coupon rate on the bonds is 6.25%
for the first five years, but will be refinanced at market rates if the bonds 
are called in year five.

     In connection with the bond issuance, Avon entered into a five-year 
interest rate swap contract with a notional amount of $50.0 to effectively 
convert fixed interest on a portion of the bonds to a variable interest rate, 
based on LIBOR.

     During 1997, the Company issued $100.0 of 6.55% notes, due August 1, 2007, 
to pay down commercial paper borrowings.

     During 1996, the Company entered into an agreement, which expires in 2001, 
with various banks to amend and restate the five-year, $600.0 revolving credit 
and competitive advance facility agreement.  Within this facility, the Company 
is able to borrow, on an uncommitted basis, various foreign currencies.  The new
agreement and the prior agreement are referred to, collectively, as the credit 
facility.

    The credit facility is primarily to be used to finance working capital, 
provide support for the issuance of commercial paper and support the stock 
repurchase program. At the Company's option, the interest 

<PAGE>51

rate on borrowings under the credit facility is based on LIBOR, prime, or 
federal fund rates.  The credit facility has an annual facility fee of $.4.  The
credit facility contains a covenant for interest coverage, as defined. The 
Company is in compliance with this covenant.

    At December 31, 1998 and 1997, there were no borrowings outstanding under 
the credit facility. 

    The Company has bankers' acceptance facilities and uncommitted lines of 
credit available of $65.0 (1997 - $205.0) with various banks which have no 
compensating balances or fees. As of December 31, 1998 and 1997, there were no 
borrowings under either the bankers' acceptance facilities or uncommitted lines.

    The maximum borrowings under these combined facilities during 1998 and 1997 
were $290.7 and $409.3, respectively, and the annual average borrowings during 
each year were approximately $205.7 and $274.6, respectively, at average annual 
interest rates of approximately 4.8% and 5.2%, respectively.

    At December 31, 1998 and 1997, international lines of credit totaled $329.5 
and $295.8, respectively, of which $53.9 and $29.4 were outstanding, 
respectively.  The maximum borrowings under these facilities during 1998 and 
1997 were $63.6 and $38.8, respectively, and the annual average borrowings 
during each year were $49.3 and $33.8, respectively, at average annual interest 
rates of approximately 12.3% and 9.9%, respectively. Such lines have no 
compensating balances or fees.

     At December 31, 1998 and 1997, Avon also has letters of credit outstanding 
totaling $15.5 and $15.5, respectively, which guarantee various insurance 
activities. In addition, Avon has outstanding letters of credit for various 
trade activities.

     During 1998 and 1997, the Company entered into securities lending 
transactions resulting in the borrowing of securities which were subsequently 
sold for net proceeds approximating $58.1 and $58.6, respectively, used to repay
commercial paper borrowings.  The borrowed securities are due to the lender no 
later than December 29, 2000, but at the Company's option can be returned at any
time.  The obligations are included in other non-current liabilities on the 
balance sheet.  The effective rates on the transactions are expected to be 5.5%.
and 6.5%, respectively.

5.  Comprehensive Income

     The following table reflects comprehensive income as of December 31:

                                                       1998     1997     1996
Net income                                           $270.0   $338.8   $317.9
Other comprehensive loss
   Change in equity due to foreign currency
     translation adjustments                          (15.6)   (59.6)    (8.6)
   Minimum pension liability adjustment               (15.4)       -        -
                                                     -------  -------  ------- 
Comprehensive income                                 $239.0   $279.2   $309.3
                                                     =======  =======  =======

Accumulated other comprehensive income at December 31 consisted of the 
following:

                                                      1998      1997
Foreign currency translation
   Adjustments                                     $(285.9)  $(270.3)
Minimum pension liability
   Adjustment                                        (15.4)        -
                                                   --------  --------
Total                                              $(301.3)  $(270.3)

6.  Income Taxes

Deferred tax assets (liabilities) resulting from temporary differences in the 
recognition of income and expense for tax and financial reporting purposes at 
December 31 consisted of the following: 

                                                      1998          1997

Deferred tax assets:
   Postretirement benefits                         $  82.0       $  69.3
   Accrued expenses and reserves                      58.7          44.0
   Special and non-recurring charges                   9.0             -
   Employee benefit plans                             54.5          40.0
   Foreign operating loss carryforwards               29.1          32.5
   Capital loss carryforwards                         17.4          21.2
   Postemployment benefits                            11.0          10.6
   All other                                          21.3          17.7
   Valuation allowance                               (46.9)        (55.7)
                                                   --------      -------- 
     Total deferred tax assets                       236.1         179.6
Deferred tax liabilities:
   Depreciation                                      (41.5)        (35.6)
   Prepaid retirement plan costs                     (55.2)        (52.4)
   Capitalized interest                              (10.6)        (13.5)
   Unremitted foreign earnings                       (17.4)        (12.0)
   All other                                         (22.1)         (9.0)
                                                   --------      --------
     Total deferred tax liabilities                 (146.8)       (122.5)
                                                   --------      --------
Net deferred tax assets                            $  89.3       $  57.1
                                                   ========      ========
<PAGE>
    Deferred tax assets (liabilities) at December 31 were classified as follows:

                                                   1998          1997
Deferred tax assets:
   Prepaid expenses and other                    $ 86.9        $ 76.5
   Other assets                                    44.2          16.1
                                                 ------        ------
     Total deferred tax assets                    131.1          92.6
Deferred tax liabilities:
   Income taxes                                    (5.5)         (4.3)
   Deferred income taxes                          (36.3)        (31.2)
                                                 -------       ------- 
     Total deferred tax liabilities               (41.8)        (35.5)
                                                 -------       -------
Net deferred tax assets                          $ 89.3        $ 57.1
                                                 =======       =======

The valuation allowance primarily represents reserves for foreign operating loss
and capital loss carryforwards. The basis used for recognition of deferred tax 
assets included the profitability of the operations and related deferred tax 
liabilities.

    Income before taxes and minority interest for the years ended December 31 
was as follows:

                    1998             1997              1996

United States    $  74.2          $ 153.6           $ 171.3
Foreign            381.7            381.3             339.1
                 -------          -------           -------
Total            $ 455.9          $ 534.9           $ 510.4
                 =======          =======           =======

<PAGE>52

    The provision for income taxes for the years ended December 31 was as 
follows:

                    1998             1997              1996
Federal:
  Current        $  16.7          $   5.4           $  30.9
  Deferred         (10.4)            21.3               1.0
                 --------         -------           --------
                     6.3             26.7              31.9

Foreign:
  Current          176.2            169.7             152.4
  Deferred            .9             (7.7)             (1.5)
                 --------         --------          --------
                   177.1            162.0             150.9

State and other:
  Current           10.9              4.8               8.8
  Deferred          (3.5)             4.4               (.2)
                 --------         --------          --------
                     7.4              9.2               8.6

Total            $ 190.8          $ 197.9           $ 191.4
                 ========         ========          ========

    The effective tax rate for the years ended December 31 was as follows:

                                                      1998      1997      1996
Statutory federal rate                                35.0%     35.0%     35.0%
State and local taxes, net of federal tax benefit      1.0       1.1       1.1
Tax-exempt operations                                   .8       (.5)      (.7)
Taxes on foreign income, including translation         9.5       5.3       6.3
Other                                                 (4.4)     (3.9)     (4.2)
                                                      -----     -----     -----
Effective tax rate                                    41.9%     37.0%     37.5%
                                                      =====     =====     =====

    During 1997, the Company reached final agreement with the Internal Revenue 
Service with respect to its examination of the Company's income tax returns for
the years 1982 through 1989.  As anticipated, payments, including related 
interest, made under this settlement were approximately $42.4.  Reserves 
previously had been provided by the Company related to the agreement.

    In the fourth quarter of 1997, the Company recorded a benefit related to a 
value-added tax settlement in the United Kingdom totaling $26.5, of which $20.6
and $5.9 have been reflected in other (income) expense, net and interest income,
respectively.

    At December 31, 1998, Avon had foreign operating loss carryforwards of 
approximately $87.8.  The loss carryforwards expiring between 1999 and 2006 were
$64.3 and the loss carryforwards which do not expire were $23.5. Capital loss 
carryforwards, which expire between 1999 and 2001 and may be used to offset 
capital gains, if any, were approximately $49.7 at December 31, 1998.

7.   Financial Instruments and Risk Management

Risk Management - The Company operates globally, with manufacturing and 
distribution facilities in various locations around the world. The Company may 
reduce its exposure to fluctuations in interest rates and foreign exchange rates
by creating offsetting positions through the use of derivative financial 
instruments.  The Company does not use derivative financial instruments for 
trading or speculative purposes, nor is the Company a party to leveraged 
derivatives.

     The notional amount of forward exchange contracts and options is the amount
of foreign currency bought or sold at maturity. The notional amount of interest 
rate swaps is the underlying principal amount used in determining the interest 
payments exchanged over the life of the swap. The notional amounts are not a 
direct measure of the Company's exposure through its use of derivatives.

Interest Rates - The Company periodically uses interest rate swaps to hedge 
portions of interest payable on its debt. In addition, the Company may 
periodically employ interest rate caps to reduce exposure, if any, to increases 
in variable interest rates.

     As discussed in Note 4, the Company entered into a five-year interest rate 
swap contract with a notional amount of $50.0 to effectively convert fixed 
interest on a portion of the bonds to variable interest rate based on LIBOR.

Foreign Currencies - The Company may periodically hedge foreign currency 
royalties, net investments in foreign subsidiaries, firm purchase commitments 
and contractual foreign currency cash flows or obligations, including third-
party and intercompany foreign currency transactions. The Company regularly 
monitors its foreign currency exposures and ensures that hedge contract amounts 
do not exceed the amounts of the underlying exposures.

   At December 31, 1998, the Company held foreign currency forward contracts 
with notional amounts totaling $285.9 (1997 - $319.1) and option contracts with 
notional amounts totaling $32.6 (1997 - $80.0) to hedge foreign currency items. 
All except $7.3 of these contracts have maturities prior to December 31, 1999.  
Additionally, the Company also held forward contracts with notional amounts 
totaling $45.0 (1997 - $44.2) which do not qualify as hedging transactions under
the current accounting definitions and, accordingly, have been marked to market.
The mark-to-market adjustments on these forward contracts at December 31, 1998 
and 1997 were insignificant. 

<PAGE>53

    These forward and option contracts to purchase and sell foreign currencies, 
including cross-currency contracts to sell one foreign currency for another 
currency at December 31 are summarized below:

                                  1998                        1997
                          Buy             Sell           Buy          Sell

Brazilian real         $    -           $ 45.0       $    -          $    -
British pound            37.9             57.7         29.1            56.5
Canadian dollar             -             39.1            -            30.8
Chinese renminbi            -              5.0            -               -
French franc                -                -            -            13.8
German mark              71.8                -         77.2            12.4
Indonesian rupiah           -                -          3.7             5.0
Irish punt                  -                -         13.0             2.9
Italian lira              7.3                -          7.8             3.7
Japanese yen              1.5             67.3         12.0            53.3
Malaysian ringgit           -                -            -             6.0
Mexican peso                -                -            -            40.0
Philippine peso             -                -            -            15.0
Russian ruble               -                -            -            20.0
Spanish peseta            1.3                -            -             7.0
Taiwanese dollar            -             18.5            -            20.2
Thai baht                   -                -            -             5.1
Other currencies          6.8              4.3          4.1             4.7
                       ------           ------       ------          ------ 
     Total             $126.6           $236.9       $146.9          $296.4

At December 31, 1998, the Company has entered into forward contracts to purchase
approximately 3,469,200 shares of Avon common stock at an average price of 
$36.31 per share at December 31, 1998.  The contracts mature over the next three
years and provide for physical or net share settlement to the Company.  
Accordingly, no adjustment for subsequent changes in fair value has been 
recognized.

Credit and Market Risk - The Company attempts to minimize its credit exposure to
counterparties by entering into interest rate swap and cap contracts only with 
major international financial institutions with "A" or higher credit ratings as 
issued by Standard & Poor's Corporation. The Company's foreign currency and 
interest rate derivatives are comprised of over-the-counter forward contracts or
options with major international financial institutions. Although the Company's 
theoretical credit risk is the replacement cost at the then estimated fair value
of these instruments, management believes that the risk of incurring losses is 
remote and that such losses, if any, would not be material.

     Non-performance of the counterparties to the balance of all the currency 
and interest rate swap agreements would not result in a significant write off at
December 31, 1998.  Each agreement provides for the right of offset between 
counterparties to the agreement.  In addition, Avon may be exposed to market 
risk on its foreign exchange and interest rate swap agreements as a result of 
changes in foreign exchange and interest rates. The market risk related to the 
foreign exchange agreements should be substantially offset by changes in the 
valuation of the underlying items being hedged.


Fair Value of Financial Instruments - For purposes of the following disclosure, 
the fair value of a financial instrument is the amount at which the instrument 
could be exchanged in a current transaction between willing parties, other than 
in a forced sale or liquidation.  The aggregate fair value amounts presented are
not intended to, and do not, represent the underlying fair value of Avon.

    The methods and assumptions used to estimate fair value are as follows:

Grantor trust - The fair value of these investments, principally fixed income 
funds and equity securities, is based on the quoted market prices for issues 
listed on exchanges. 

Debt maturing within one year and long-term debt and other financing - The fair 
value of all debt and other financing is estimated based on the quoted market 
prices for issues listed on exchanges.

Forward stock purchases and foreign exchange forward and option contracts - The 
fair value of forward and option contracts is estimated based 
on quoted market prices from banks.

Interest rate swap and currency swap agreements - The fair value of interest 
rate swap and currency swap agreements is estimated based on quotes from the 
market makers of these instruments and represents the estimated amounts that 
Avon would expect to receive or pay to terminate the agreements.

    The asset and (liability) amounts recorded in the balance sheet (carrying 
amount) and the estimated fair values of financial instruments at December 31 
consisted of the following:

                                         1998                      1997       
                                   Carrying     Fair         Carrying     Fair
                                     Amount    Value           Amount    Value

Cash and equivalents                $105.6    $105.6          $141.9    $141.9
Grantor trust                         72.2      72.7            61.1      62.7
Debt maturing within one year        (55.3)    (55.3)         (127.0)   (127.6)
Long-term debt and other financing  (316.6)   (322.2)         (160.3)   (162.7)
Currency swap contract on 
  long-term debt                         -         -            (5.1)     (1.7)
Forward stock purchases and
   foreign exchange forward and
   option contracts                    1.7      23.8             5.0      10.3
Interest rate swap receivable           .1       1.6               -        .1  
Interest rate swap payable               -         -             (.7)     (2.2)


<PAGE>54

8.  Stock Option Plans

A summary of the Company's stock option activity, weighted-average exercise 
price and related information for the years ended December 31 is as follows:

                      1996                  1997                 1998
                          Weighted              Weighted             Weighted
                   Shares  Average       Shares  Average     Shares   Average
               (in 000's)    Price   (in 000's)    Price  (in 000's)    Price

Outstanding -
  beginning
  of year           4,818   $14.23       5,750    $16.28      7,070    $22.29
Granted             1,788    19.81       2,860     30.68      1,664     32.40
Exercised            (846)   12.08      (1,426)    14.47     (1,412)    17.59
Forfeited             (10)   12.47        (114)    27.50       (195)    26.87
                    ------  ------      -------   ------     -------   ------
Outstanding - 
  end of year       5,750   $16.28       7,070    $22.29      7,127    $25.46
                    ======  ======      =======   ======     =======   ======
Options exer-
  cisable -
  end of year       1,150   $13.02       1,360    $15.27      2,943    $18.74
                    ======  ======      =======   ======     =======   ======

     Exercise prices for options outstanding as of December 31, 1998 consisted
of 2,996,596 options at a price range of $13 to $23, 2,515,599 options at a 
price range of $30 to $32 and 1,614,678 options at a price range of $31 to $41, 
with weighted-average remaining contractual lives of approximately six years, 
seven years and nine years, respectively.

    The 1993 Stock Incentive Plan ("1993 Plan") provides for several types of 
equity-based incentive compensation awards.  Under the 1993 Plan, the maximum 
number of shares that may be awarded is 14,100,000 shares, of which no more than
8,000,000 shares may be used for restricted share and stock bonus grants.  
Awards, when made, may also be in the form of stock options, stock appreciation 
rights, dividend equivalent rights or performance unit awards.  Stock options 
granted to officers and key employees shall be at a price no less than fair 
market value on the date the option is granted.  During 1998, 1997 and 1996, 
restricted shares with aggregate value and vesting and related amortization 
periods were granted as follows: 1998 - 499,000 valued at $16.0 vesting over one
to three years; 1997- 36,000 shares valued at $1.2 vesting over one to three 
years; and 1996 - 78,000 shares valued at $1.7 vesting over two to four years.

     Effective January 1, 1997, the 1997 Long-Term Incentive Plan ("1997 LTIP") 
was authorized under the 1993 Plan.  The 1997 LTIP provides for the grant of two
forms of incentive awards, performance units for potential cash incentives and 
ten-year stock options.  Performance units are earned over the three-year 
performance period (1997-1999), based on the degree of attainment of performance
objectives.  Options are awarded annually over the three-year performance period
and vest in thirds over the three-year period following each option grant date. 
As discussed above, these options are granted at the fair market value on the 
date the option is granted.

Effective January 1, 1994, the 1994 Long-Term Incentive Plan ("1994 LTIP") was 
authorized under the 1993 Plan authorizing the grant of two forms of incentive 
awards, performance units for potential cash incentives and ten-year stock 
options.  As of December 31, 1996, required performance goals under the 1994 
LTIP were achieved and, accordingly, the cash incentives totaling $31.0 were 
paid in early 1997.

    Compensation expense under all plans in 1998 was $17.8 (1997 - $15.6; 1996 -
$14.7).  The unamortized cost as of December 31, 1998 was $10.5 (1997 - $2.0).  
The accrued cost of the performance units in 1998 was $24.1 (1997 - $12.7).

    The Company has adopted the disclosure provisions of FAS No. 123, but, as 
permitted by the statement, has continued to apply APB No. 25, "Accounting for 
Stock Issued to Employees" and related interpretations in accounting for its 
employee stock option plans.  Under APB No. 25, because the exercise price of 
the Company's employee stock options equals the market price of the underlying 
stock on the date of grant, no compensation expense is recognized.

    If the Company had elected to recognize compensation cost for the plans 
based on the fair value at the grant dates, consistent with the method 
prescribed by FAS No. 123, net income and earnings per share would have been the
pro forma amounts indicated below: 

                                             1998        1997          1996
    Pro forma net income                   $263.0      $332.5        $314.9
    Pro forma earnings per share:        
       Basic                               $ 1.00      $ 1.26        $ 1.18
       Diluted                             $  .99      $ 1.25        $ 1.17
 
    Pro forma information regarding net income and earnings per share is 
required by FAS No. 123, and has been determined as if the 

<PAGE>55

Company had accounted for its employee stock options under the fair value method
of FAS No. 123.  The fair value for these options was estimated at the date of 
grant using a Black-Scholes option pricing model which was developed for use in 
estimating the fair value of traded options which have no vesting restrictions 
and are fully transferable.  In addition, option pricing models require the 
input of highly subjective assumptions, including the expected stock price 
volatility.  The weighted-average assumptions used for 1998 were the risk-free 
interest rate of approximately 5.5%; dividend yield of 2%; expected volatility 
of the market price of the Company's common stock of 25% to 30%; and a weighted-
average expected life of the options of approximately five years.  The weighted-
average assumptions used for 1997 and 1996 were the risk-free interest rate of 
approximately 6.3% and 5.5%, respectively, dividend yield of 2% and 3%, 
respectively, expected volatility of the market price of the Company's common 
stock of 25% and 20%, respectively; and a weighted-average expected life of the 
options of approximately five and three years, respectively.

9.  Shareholders' Equity

Stock Split - On July 22, 1998, the Company declared a two-for-one stock split 
in the form of a 100% stock dividend which was distributed in September 1998 to 
shareholders of record as of the close of business on August 24, 1998.  
Accordingly, the stock split has been recognized by reclassifying the par value 
of the additional shares resulting from the split from retained earnings to 
common stock and treasury stock.  The effect of this stock split was not 
retroactively reflected in the consolidated balance sheet and in the statement 
of changes in shareholders' equity for 1997 and prior periods.  All references 
to the number of share and per share amounts elsewhere in the consolidated 
financial statements and related footnotes have been restated to reflect the 
effect of the split for all periods presented.

Share Rights Plan - Avon has a 1988 Share Rights Plan under which one right has 
been declared as a dividend for each outstanding share of its common stock.  
Each right, which is redeemable at $.005 at any time at Avon's option, entitles 
the shareholder, among other things, to purchase one share of Avon common stock 
at a price equal to one-half of the then current market price, if certain events
have occurred.  The right is exercisable if, among other events, one party 
obtains a beneficial ownership of 20% or more of Avon's voting stock.

Dividends - On February 5, 1998, Avon increased the regular dividend on common 
shares to an annual rate of $.68 per share with the first quarterly dividend at 
the rate of $.17 per share having been paid on March 2, 1998.  

     On February 1, 1997, Avon increased the regular dividend on common shares 
to an annual rate of $.63 per share, with the first quarterly dividend at the 
rate of $.1575 per share having been paid on March 3, 1997.

     On February 1, 1996, Avon increased the regular dividend on common shares 
to an annual rate of $.58 per share, with the first quarterly dividend at the 
rate of $.145 per share having been paid on March 1, 1996.

Stock Repurchase Programs - During 1994, Avon's Board authorized a stock 
repurchase program under which Avon would buy back up to 10% of its then 
outstanding common stock, or approximately 28.0 million shares. As of February 
1997, when the plan ended, the cumulative number of shares repurchased was 25.3 
million shares at a total cost of $424.4 which are included in Treasury Stock.  
Under a new repurchase program, which began in February 1997, the Company 
repurchased approximately 6.7 million shares at a total cost of approximately 
$217.2 as of December 31, 1998.  Under this new program, the Company may buy 
back up to $1,100.0 of its currently outstanding common stock through open 
market purchases over a period of up to five years.

Savings Plan - In 1998, Avon contributed 62,520 (1997 - 87,344) shares of 
treasury stock to an employees' savings plan and recognized expense for its fair
value.  In addition, during 1997, the Company contributed an additional 120,000 
shares, for which the expense had been accrued at December 31, 1996. The expense
recognized for the plan in 1998 was $4.5 (1997 - $2.6; 1996 - $7.0).

Board of Directors Remuneration - Effective May 1, 1997, the Company 
discontinued the Board retirement plan, which was applicable only to non-
management directors.  Directors retiring after that date have had the actuarial
value of their accrued retirement benefits converted to a one-time grant of 
common stock which is restricted as to transfer until retirement.  Shares 
totaling 52,786 were issued to directors as a result of the discontinuance of 
the plan.  As a replacement for such plan, effective on and after May 1, 1997, 
each non-management director is annually granted options to purchase 4,000 
shares of common stock, at an exercise price based on the fair market price of 
the stock on the date of grant.  The annual grant made in 1998 and 1997 
consisted of a total of 36,000 and 40,000 options with an exercise price of 
$41.31 and $30.82, respectively.

     Also effective as of May 1, 1997, the annual retainer paid to non-
management directors was changed to consist of $.025 cash plus an annual grant 
of shares having a value of $.025 based on the average closing market price of 
the stock for the ten days preceding the date of grant.  These shares are also 
restricted as to transfer until the director retires from the Board.  The annual
grant made in 1998 and 1997 consisted of a total of 5,472 and 8,520 shares, 
respectively.

10.  Employee Benefit Plans

Retirement Plans - Avon and certain subsidiaries have contributory and 
noncontributory retirement plans for substantially all employees. Benefits under
these plans are generally based on an employee's years of service and average 
compensation near retirement. Plans are funded on a current basis except where 
funding is not required.  Plan assets consist primarily of equity securities, 
corporate and government bonds, commingled funds and investments in limited 
partnerships. 

Effective July 1998, the defined benefit retirement plan covering U.S.-based 
employees was converted to a cash balance plan with benefits determined by 
compensation credits related to age and 

<PAGE>56

service and interest credits based on individual account balances and prevailing
interest rates.  Additional amendments include an increased company matching 
contribution to the savings plan and a ten year transitional benefit arrangement
for certain employees covered under the existing defined benefit retirement 
plan.

Postretirement Benefits - Avon provides health care, in excess of Medicare 
coverage, and life insurance benefits for the majority of employees who retire 
under Avon's retirement plans in the United States and certain foreign 
countries.  The cost of such health care benefits is shared by Avon and its 
retirees.

The following provides a reconciliation of benefit obligations, plan assets and 
funded status of these plans:



                                    Pension        Postretirement
                                    Benefits           Benefits
                                 1998      1997      1998      1997

Change in benefit obligation:
  Beginning balance           $(889.9)  $(874.6)  $(197.1)  $(196.0)
    Service cost                (35.4)    (35.2)     (3.3)     (3.0)
    Interest cost               (64.5)    (63.1)    (13.0)    (13.0)
    Actuarial (loss) gain       (83.0)    (35.9)      1.4      (5.6)
    Benefits paid                84.9      61.8      10.2      20.5
    Plan amendments                 -      26.9         -         -
    Other                       (11.9)     30.2         -         -
                              --------  --------  --------  --------
  Ending balance              $(999.8)  $(889.9)  $(201.8)  $(197.1)

Change in plan assets:
  Beginning balance           $ 785.5   $ 690.7   $     -   $     -
    Actual return on                                    -         -
      plan assets               102.9     117.3         -         -
    Company contributions        61.3      48.0      10.2      20.5
    Plan participant                                    -         -
      contributions               1.5       1.2         -         -
    Benefits paid               (84.9)    (61.8)    (10.2)    (20.5)
    Other                        (3.2)     (9.9)        -         -
                              --------  --------  --------  --------
  Ending balance              $ 863.1   $ 785.5   $     -   $     -

Funded status of the plan     $(136.7)  $(104.4)  $(201.8)  $(197.1)
  Unrecognized actuarial                                           
   loss(gain)                   139.3      99.3      (6.2)     (6.2)
  Unrecognized prior
    service cost                 (9.6)     (7.2)        -         -
  Unrecognized net transition
    obligation(asset)             1.3      (3.0)        -         -
                              --------  --------  --------  --------
Prepaid (Accrued)
  benefit cost                $  (5.7)  $ (15.3)  $(208.0)  $(203.3)

Amount recognized in the 
  statements:
Prepaid benefit               $ 138.0   $ 115.2   $     -   $     -
Accrued liability              (143.7)   (130.5)   (208.0)   (203.3)
Additional minimum liability    (19.7)    (18.1)        -         -
Intangible asset                  4.3      18.1         -         -
Accumulated other 
  comprehensive income           15.4         -         -         -
                              --------  --------  --------  --------
                              $  (5.7)  $ (15.3)  $(208.0)  $(203.3)

At December 31, 1998 and 1997, the weighted-average discount rates used in 
determining the pension benefit obligation were 6.7% and 7.0%, respectively.  At
December 31, 1998 and 1997, the weighted-average discount rates used in 
determining the postretirement benefit obligation were 7.0% and 7.2%, 
respectively.

The projected benefit obligation, accumulated benefit obligation and fair value
of plan assets for pension and postretirement benefit plans with accumulated 
benefits obligations in excess of plan assets were $435.4, $397.7, and $30.7, 
respectively, as of December 31, 1998 and $412.4, $380.1, and $31.8, 
respectively as of December 31, 1997.

Net periodic benefit cost for the years ended December 31 was determined as 
follows:

                                         Pension              Postretirement
                                         Benefits                Benefits    
                                   1998    1997    1996    1998   1997   1996

Service cost                     $ 35.4  $ 35.2  $ 36.6   $ 3.3  $ 3.0  $ 3.3
Interest cost                      64.5    63.1    61.4    13.0   13.0   14.0
Expected return on plan assets    (64.0)  (58.9)  (58.9)      -      -      -
Amortization of transition
 (liability) asset                 (6.8)   (6.8)   (6.6)      -      -      -
Amortization of prior 
  service cost                      (.4)    3.6     3.7       -      -      -
Amortization of actuarial 
  losses (gains)                   12.3     7.7     8.9       -      -      -
Settlements or curtailments           -     4.6      .3       -      -      -
Other                                .3       -     1.0       -      -      -
                                 ------  ------  ------   -----  -----  -----
Net periodic benefit cost        $ 41.3  $ 48.5  $ 46.4   $16.3  $16.0  $17.3


The weighted-average assumptions used to determine the data for the years ended 
December 31 are as follows:

                                         Pension              Postretirement
                                         Benefits                Benefits
                                   1998  1997  1996        1998  1997  1996
Discount rate                      7.1%  7.4%   7.3%       7.2%  7.7%  7.2%
Rate of compensation increase      4.0   4.7    4.5        4.5   4.5   4.5
Rate of return on assets           9.2   9.2    9.3        N/A   N/A   N/A

<PAGE>57

    For 1998, the assumed rate of future increases in the per capita cost of 
health care benefits (the health care cost trend rate) was 8.1% for pre-65 
claims (7.8% for post-65 claims) and will gradually decrease each year 
thereafter to 5.0% in 2005 and beyond.  The healthcare cost trend rate 
assumption has a significant effect on the amounts reported.  A one-percentage 
point change in the assumed health care cost trend rates would have the 
following effects:

                                 1 Percentage         1 Percentage
(In millions)                    Point Increase       Point Decrease

Effect on total of service          
  and interest cost components        2.4                  2.0
Effect on postretirement benefit
  obligation                         22.9                 19.1


Supplemental Executive Retirement and Life Insurance Plans - Avon has a 
Supplemental Executive Retirement Plan ("SERP") which is a defined benefit plan 
under which Avon will pay supplemental pension benefits to key executives 
in addition to amounts received under Avon's retirement plan. The annual cost of
this plan has been included in the determination of the net periodic benefit 
cost shown above and in 1998 amounted to $6.1 (1997 - $5.5; 1996 - $5.5). Such 
benefits will be paid from Avon's assets. The accumulated benefit obligation 
under this plan at December 31, 1998 was $21.9 (1997 - $22.8) and is primarily 
included in Employee Benefit Plans.

    Avon also maintains a Supplemental Life Insurance Plan ("SLIP") under which 
additional death benefits ranging from $.35 to $2.0 are provided to certain 
active and retired officers. Avon has acquired corporate-owned life insurance 
policies to provide partial funding of
the benefits. The cash surrender value of these policies at December 31, 1998 
was $22.4 (1997 - $20.6) and is held in a grantor trust.  During 1997, certain 
retirees elected to receive a cash distribution from the SLIP approximating 
$10.0 which was funded by corporate-owned life insurance policies.

Avon has established a grantor trust to provide funding for the benefits payable
under the SERP and SLIP. The trust is irrevocable and assets contributed to the 
trust can only be used to pay such benefits with certain exceptions. The assets 
held in the trust at December 31, 1998, amounted to $94.5 (1997 - $81.7), 
consisting of a fixed income portfolio, a managed portfolio of equity securities
and corporate-owned life insurance policies. These assets are included in Other 
Assets.

Postemployment Benefits - Avon provides postemployment benefits which include 
salary continuation, severance benefits, disability benefits, continuation of 
health care benefits and life insurance coverage to former employees after 
employment but before retirement. At December 31, 1998, the accrued cost for 
postemployment benefits was $33.5 (1997 - $35.0) and is included in Employee 
Benefit Plans.

11.  Segment Information

The Company's reportable segments are based on geographic operations and include
a North American business unit and International business units in Latin 
America, Pacific and Europe regions.  The segments have similar business 
characteristics and each offers similar products through common customer access 
methods.

The accounting policies of the reportable segments are the same as those 
described in Note 1 of the Notes to the Consolidated Financial Statements.  The 
Company evaluates the performance of its operating segments based on operating 
profits or losses.  Segment revenues reflect direct sales of products to 
representatives based on their geographic location. Intersegment sales and 
transfers are not significant.  Each segment records direct expenses related to 
its employees and its operations. The Company does not allocate income taxes, 
foreign exchange gains or losses, or corporate overhead expenses to operating 
segments.  Identifiable assets are primarily those directly used in the 
operations of each segment.  "Other" assets include corporate cash, investments,
deferred tax assets and certain intangibles.


Summarized financial information concerning the Company's reportable segments as
of December 31, is shown in the following table.  Net sales and operating profit
by reportable segment are presented on page 32.

Identifiable Assets:
                                  1998           1997         1996
North America
   US                         $  497.2       $  516.0     $  473.3
   Other*                        111.9          118.3         86.1
                              --------       --------     --------
   Total                         609.1          634.3        559.4

International
   Latin America                 530.8          481.4        461.7
   Europe                        390.1          361.9        376.4
   Pacific                       379.9          376.7        382.4
                              --------       --------     --------
   Total                       1,300.8        1,220.0      1,220.5

Corporate and other              523.6          418.6        442.5
                              --------       --------     --------
Total identifiable assets     $2,433.5       $2,272.9     $2,222.4

<PAGE>58


Capital Expenditures:
                                  1998           1997         1996
North America
   US                         $   32.1       $   24.0     $   19.9
   Other*                         11.7            5.2          2.8
                              --------       --------     --------
   Total                          43.8           29.2         22.7
 
International
   Latin America                  33.5           21.4         14.7
   Europe                         28.8           17.5         21.3
   Pacific                        28.1           41.2         28.0
                              --------       --------     --------
   Total                          90.4           80.1         64.0

Corporate and Other               55.3           60.1         16.9
                              --------       --------     --------
Total capital expenditures    $  189.5       $  169.4     $  103.6

Depreciation and Amortization:
                                  1998           1997         1996

North America 
   US                         $   19.2       $   17.9     $   16.0
   Other*                          2.4            2.2          1.9
                              --------       --------     --------
   Total                          21.6           20.1         17.9

International
   Latin America                  12.0           10.7         10.2
   Europe                         14.9           14.8         14.4
   Pacific                        11.2           15.3         13.0
                              --------       --------     --------
   Total                          38.1           40.8         37.6

Corporate and Other               12.3           11.2          9.0
                              --------       --------     --------
Total depreciation 
   and amortization           $   72.0       $   72.1     $   64.5

*Includes operating information for Puerto Rico, Dominican Republic, Canada and 
Discovery Toys.
                                      
The following table presents consolidated net sales by classes of principal 
products, as of December 31.

                                        1998          1997         1996

Cosmetics, fragrance and toiletries $3,181.6      $3,093.9     $2,946.8
Gift and decorative                  1,050.6       1,049.7        934.1
Apparel                                572.0         565.6        556.3
Fashion jewelry and accessories        408.5         370.2        377.0
                                    --------      --------     --------
Total                               $5,212.7      $5,079.4     $4,814.2

Foreign Exchange - Financial statement translation of subsidiaries operating in 
highly inflationary economies and foreign currency transactions resulted in 
(gains) losses in 1998 netting to ($1.1) (1997 - $2.2; 1996 - $3.1), which are 
included in other (income) expense, net and income taxes. In addition, cost of 
sales and expenses include the unfavorable impact of the translation of 
inventories and prepaid expenses at historical rates in countries with highly 
inflationary economies in 1998 of $15.8 (1997 - $6.0; 1996 - $12.6).

12.   Leases and Commitments

Minimum rental commitments under noncancellable operating leases, primarily for 
equipment and office facilities at December 31, 1998, consisted of the 
following:

                   Year
                   1999                          $ 65.5
                   2000                            51.2
                   2001                            38.4
                   2002                            28.6
                   2003                            22.9
                   Later years                    230.1
                   Sublease rental income          (6.3)
                                                 -------
                   Total                         $430.4

Rent expense in 1998 was $84.7 (1997 - $88.2; 1996 - $89.7). Various 
construction and information systems projects were in progress at December 31, 
1998 with an estimated cost to complete of approximately $87.4.

13.  Special and Non-Recurring Charges

   In October 1997, the Company announced a worldwide business process redesign 
program to streamline operations and improve profitability through margin 
improvement and expense reductions.  The special and non-recurring charges 
associated with this program totaled $154.4 pretax ($122.8 net of tax, or $.46 
per share on a basic and diluted basis) for the year ended December 31, 1998.

For the year ended December 31, 1998, special and non-recurring charges by 
business segment are as follows:

                            Special       Cost of       
                            Charges     Sales Charge    Total

North America                $ 58.9       $25.7        $ 84.6
Latin America                   2.3         4.0           6.3
Europe                         14.2         4.0          18.2
Pacific                        23.1         4.2          27.3
Corporate                      18.0           -          18.0
                             ------       -----        ------
Total                        $116.5       $37.9        $154.4

<PAGE>59

For the year ended December 31, 1998, special and non-recurring charges by 
category of expenditures are as follows:

                             Special       Cost of       
                             Charges    Sales Charge    Total
Employee severance
   costs                      $ 56.4      $   -        $ 56.4
Inventories                        -       37.9          37.9
Write-down of assets
   to net realizable
   value                        31.8          -          31.8
Field program buy-out           14.4          -          14.4
Other                           13.9          -          13.9
                              ------      -----        ------ 
                              $116.5      $37.9        $154.4

   Employee severance costs are expenses, both domestic and international, 
associated with the realignment of the Company's global operations.  The 
workforce will be reduced by approximately two thousand employees, or 7% of the 
total.  Approximately one-half of the employees to be terminated relate to the 
facility closures.  As of December 31, 1998, approximately 90% of the two 
thousand employees have been terminated.

   Inventory-related charges represent losses to write down the carrying value 
of non-strategic inventory prior to disposal.  These charges result from the 
closure of facilities, discontinuation of certain product lines, size-of-line 
reductions and a change in strategy for product dispositions.

   The write-down of assets relates to the closure of a Far East buying office 
and manufacturing facilities in Puerto Rico and the Dominican Republic.  As a 
result of ongoing government restrictions, the Company has also decided to close
certain branches and a regional office in China.  Also, write-downs include 
assets (primarily fixed and intangible assets) associated with the divestiture 
of the Discovery Toys business unit, which was effective January 15, 1999.

The field program buy-out represents costs to revamp the Company's 
representative recruitment program in the U.S.

   "Other" category primarily represents lease and contract termination costs, 
litigation costs, and other costs associated with the facility closures.

   The liability balance at December 31, 1998 is as follows:

                        Special          Cost of
                        Charges        Sales Charge     Total

Provision               $116.5            $37.9         $154.4
Cash expenditures:                                             
   Severance             (43.6)               -          (43.6)
   Field program buy-out (12.6)               -          (12.6)
   Other                  (9.8)               -           (9.8)
Non-cash write-offs      (22.0)           (37.9)         (59.9)
                        -------           ------        -------
Total                   $ 28.5            $   -         $ 28.5

     The balance at December 31, 1998 relates primarily to employee severance 
costs that will be paid during 1999.
     
     The Company expects to record additional charges in 1999 as plans are 
finalized.

14.   Contingencies

Various lawsuits and claims (asserted and unasserted), arising in the ordinary 
course of business or related to businesses previously sold, are pending or 
threatened against Avon.

    In 1991, a class action lawsuit was initiated against Avon on behalf of 
certain classes of holders of Avon's Preferred Equity-Redemption Cumulative 
Stock ("PERCS"). This lawsuit alleges various contract and securities law claims
relating to the PERCS (which were fully redeemed that year). Avon has rejected 
the assertions in this case, believes it has meritorious defenses to the claims 
and is vigorously contesting this lawsuit.

    In the opinion of Avon's management, based on its review of the information 
available at this time, the difference, if any, between the total cost of 
resolving such contingencies and reserves recorded by Avon at December 31, 1998 
should not have a material adverse impact on Avon's consolidated financial 
position, results of operations or cash flows.

15.  Subsequent Event

     On February 4, 1999, Avon's Board approved an increase in the quarterly 
cash dividend to $.18 per share from $.17.  The first dividend at the new rate 
will be paid on March 1, 1999 to shareholders of record on February 16, 1999.  
On an annualized basis, the new dividend rate will be $.72 per share.

<PAGE>60

Report of Management

The accompanying consolidated financial statements of Avon Products, Inc. have 
been prepared by management in conformity with generally accepted accounting 
principles and necessarily include amounts that are based on judgments and 
estimates. The audit report of PricewaterhouseCoopers LLP, independent 
accountants, on these financial statements is the result of their audits of 
these consolidated financial statements, which were performed in accordance with
generally accepted auditing standards.

    Avon maintains an internal control structure and related systems, policies 
and procedures designed to provide reasonable assurance that assets are 
safeguarded, transactions are executed in accordance with appropriate 
authorization and accounting records may be relied upon for the preparation of 
financial information. Avon also maintains an internal audit department that 
evaluates and formally reports to management on the adequacy and effectiveness 
of controls, policies and procedures.

    The audit committee of the board of directors, comprised solely of outside 
directors, has an oversight role in the area of financial reporting and internal
controls. This committee meets several times during the year with management, 
PricewaterhouseCoopers LLP and the internal auditors to monitor the proper 
discharge of each of their respective responsibilities. PricewaterhouseCoopers 
LLP and the internal auditors have free access to management and to the audit 
committee to discuss the results of their activities and the adequacy of 
controls.

    It is management's opinion that Avon's policies and procedures, reinforced 
by the internal control structure, provide reasonable assurance that operations 
are managed in a responsible and professional manner with a commitment to the 
highest standard of business conduct. 


Charles R. Perrin                                Robert J. Corti
Chief Executive Officer                          Executive Vice President,
                                                 Chief Financial Officer

Report of Independent Accountants


To the Shareholders of Avon Products, Inc.


    In our opinion, the accompanying consolidated balance sheets and the related
consolidated statements of income, changes in shareholders' equity and cash 
flows present fairly, in all material respects, the financial position of Avon 
Products, Inc. and its subsidiaries at December 31, 1998 and 1997, and the 
results of their operations and their cash flows for each of the three years in 
the period ended December 31, 1998, in conformity with generally accepted 
accounting principles.  These financial statements are the responsibility of 
Avon's management; our responsibility is to express an opinion on these 
financial statements based on our audits.  We conducted our audits of these 
statements in accordance with generally accepted auditing standards which 
require that we plan and perform the audit to obtain reasonable assurance about
whether the financial statements are free of material misstatement.  An audit 
includes examining, on a test basis, evidence supporting the amounts and 
disclosures in the financial statements, assessing the accounting principles 
used and significant estimates made by management, and evaluating the overall 
financial statement presentation.  We believe that our audits provide a 
reasonable basis for the opinion expressed above.



PricewaterhouseCoopers LLP
New York, New York
February 4, 1999

<PAGE>61


Eleven-Year Review
In millions, except per share and employee data
                                       1998        1997       1996       1995
Income data
Net sales                          $5,212.7    $5,079.4   $4,814.2   $4,492.1
Operating Profit                      479.5       544.1      544.8      507.5
Interest expense                       41.0        41.8       40.0       41.3
Income from continuing  
   operations before taxes,
   minority interest and
   cumulative effect of 
   accounting changes                 455.9(3)    534.9      510.4      465.0
Income from continuing 
   operations before
   minority interest and
   cumulative effect of
   accounting changes                 265.1(3)    337.0      319.0      288.6
Income from
   continuing operations              270.0(3)    338.8      317.9      286.1
Income (loss) from
   discontinued
   operations, net                        -           -          -      (29.6)
Cumulative effect
   of accounting
   changes, net                           -           -          -          -
Net income (loss)                     270.0(3)    338.8      317.9      256.5
Earnings (loss) per share
  - basic (1) (2)
Continuing operations              $   1.03(3) $   1.28   $   1.19   $   1.05
Discontinued operations                   -           -          -       (.11)
Cumulative effect of 
    accounting changes                    -           -          -          -
Net income (loss)                      1.03(3)     1.28       1.19        .94
Earnings (loss) per share
   - diluted (1) (2)
Continuing operations              $   1.02(3) $   1.27   $   1.18   $   1.05
Discontinued operations                   -           -          -       (.11)
Cumulative effect of
   accounting changes                     -           -          -          -
Net income (loss)                      1.02(3)     1.27       1.18        .94
Cash dividends per share
Common                             $    .68    $    .63   $    .58   $    .53
Preferred                                 -           -          -          -
Balance sheet data
Working capital                    $   11.9    $  (11.9)  $  (41.7)  $  (30.3)
Capital expenditures                  189.5       169.4      103.6       72.7
Property, plant and
  equipment, net                      669.9       611.0      566.6      537.8
Total assets                        2,433.5     2,272.9    2,222.4    2,052.8
Debt maturing within one year          55.3       132.1       97.1       47.3
Long-term debt                        201.0       102.2      104.5      114.2
Total debt                            256.3       234.3      201.6      161.5
Shareholders' equity                  285.1       285.0      241.7      192.7
Number of employees
United States                         8,000       8,100      7,800      8,000
International                        25,900      26,900     25,900     23,800
                                     ------      ------     ------     ------ 
Total employees                      33,900      35,000     33,700     31,800
                                     ======      ======     ======     ======



<PAGE>62
                                  1994        1993        1992          1991
Income data
Net sales                     $4,266.5    $3,844.1    $3,660.5      $3,441.0
Operating Profit                 495.6       433.2       345.2         434.7
Interest expense                  50.8        45.2        43.7          75.4
Income from continuing
   operations before taxes,
   minority interest and
   cumulative effect of
   accounting changes            433.8       394.6       290.0(5)      352.9
Income from continuing
   operations before
   minority interest and 
   cumulative effect of
   accounting changes            270.3       243.8       169.4(5)      209.3
Income from
   continuing operations         264.8       236.9       164.2(5)      204.8
Income (loss) from
    discontinued
    operations, net              (23.8)        2.7        10.8         (69.1)
Cumulative effect
    of accounting
    changes, net                 (45.2)(4)  (107.5)(4)       -             -
Net income (loss)                195.8       132.1       175.0(5)      135.7
Earnings (loss) per share
   - basic   (1) (2)
Continuing operations        $    .94    $    .82    $    .57(5)   $    .65(6)
Discontinued operations          (.09)        .01         .04          (.24)
Cumulative effect of
   accounting changes            (.16)       (.37)          -             -
Net income (loss)                 .69         .46         .61(5)        .41(6)
Earnings (loss) per share
   - diluted (1) (2)
Continuing operations        $    .93    $    .82    $    .57(5)   $    .71(6)
Discontinued operations          (.08)        .01         .04          (.24)
Cumulative effect of
   accounting changes            (.16)       (.37)          -             -
Net income (loss)                 .69         .46         .61(5)        .47(6)
Cash dividends per share
Common                       $    .48    $    .43    $    .38      $   1.10(8)
Preferred                           -           -           -          .253
Balance sheet data
Working capital              $    9.3    $   23.1    $  (99.5)     $ (135.3)
Capital expenditures             99.9        58.1        62.7          61.2
Property, plant and
   equipment, net               528.4       476.2       476.7         468.5
Total assets                  1,978.3     1,918.7     1,692.6       1,693.3
Debt maturing within one year    61.2        70.4        37.3         143.8
Long-term debt                  116.5       123.7       177.7         208.1
Total debt                      177.7       194.1       215.0         351.9
Shareholders' equity            185.6       314.0       310.5         251.6
Number of employees
United States                   7,900       8,000       8,700         9,200
International                  22,500      21,500      20,700        20,900
                               ------      ------      ------        ------
Total employees                30,400      29,500      29,400        30,100
                               ======      ======      ======        ======

<PAGE>
                   Avon Products, Inc.

                                     1990         1989           1988
Income data
Net sales                        $3,291.6     $2,998.3       $2,835.2
Operating Profit                    413.3        372.6          317.6
Interest expense                     77.5        118.0          112.9
Income from continuing
   operations before taxes,
   minority interest and
   cumulative effect of
   accounting changes               305.6        252.9          208.3
Income from continuing
   operations before
   minority interest and
   cumulative effect of
   accounting changes               180.3        134.1          121.1
Income from
    continuing operations           174.1        126.5          112.3
Income (loss) from
    discontinued
    operations, net                  21.2        (71.9)        (536.8)
Cumulative effect
    of accounting
    changes, net                        -            -           20.0(4)
Net income (loss)                   195.3         54.6         (404.5)
Earnings (loss) per share
   - basic (1) (2)
Continuing operations            $    .61     $    .41(7)    $    .38(7)
Discontinued operations               .09         (.33)         (2.16)
Cumulative effect of
   accounting changes                   -            -            .08
Net income (loss)                     .70          .08(7)       (1.70)(7)
Earnings (loss) per share
    - diluted (1) (2)
Continuing operations            $    .58     $    .40(7)    $    .38(7)
Discontinued operations               .07         (.32)         (2.16)
Cumulative effect of
   accounting changes                   -            -            .08
Net income (loss)                     .65          .08(7)       (1.70)(7)
Cash dividends per share
Common                           $    .25     $    .25       $    .38
Preferred                             .50          .50            .25
Balance sheet data
Working capital                  $   71.6     $   56.3       $   51.0
Capital expenditures                 36.3         33.3           46.0
Property, plant and
   equipment, net                   467.2        472.5          529.1
Total assets                      2,010.1      1,994.1        2,362.6
Debt maturing within one year       207.1        151.7          205.6
Long-term debt                      334.8        673.2          917.9
Total debt                          541.9        824.9        1,123.5
Shareholders' equity                393.4        228.3          239.3
Number of employees
United States                       9,500        9,400          9,700
International                      20,300       19,900         18,400
                                   ------       ------         ------ 
Total employees                    29,800       29,300         28,100
                                   ======       ======         ======

 (1)  Two-for-one stock splits were distributed in September 1998 and June 1996.
All per share data in this report, unless indicated, have been restated to 
reflect the splits.

(2)  Effective for the year ended December 31, 1997, the Company adopted FAS No.
128, "Earnings per Share".  FAS No. 128 establishes standards for computing and 
presenting earnings per share ("EPS") and replaces the presentation of 
previously disclosed EPS with both basic and diluted EPS.  Based upon the 
Company's capitalization structure, the EPS amounts calculated in accordance 
with FAS No. 128 approximated the Company's EPS amounts in accordance with 
Accounting Principles Board Opinion No. 15, "Earnings per Share".  All prior 
period EPS data have been restated in accordance with FAS No. 128.

(3)  In 1998, Avon began a worldwide business process redesign program in order 
to streamline operations and recorded special and non-recurring charges of 
$154.4 ($122.8 net of tax, or $.46 per share on a basic and diluted basis). 
Excluding the special and non-recurring charges, net income in 1998 increased 
16% to $392.8 from $338.8.

 (4)  Effective January 1, 1994, Avon adopted Statement of Financial Accounting 
Standards ("FAS") No. 112, "Employers' Accounting for Postemployment Benefits", 
for all applicable operations, and FAS No. 106, "Employers' Accounting for 
Postretirement Benefits Other Than Pensions", for its foreign benefit plans. 
Effective January 1, 1993, Avon adopted FAS No. 106 for its U.S. retiree health 
care and life insurance benefit plans and FAS No. 109, "Accounting for Income 
Taxes".  Effective January 1, 1988, Avon adopted FAS No. 96, "Accounting for 
Income Taxes".

(5)  In 1992, Avon began the restructuring of its worldwide manufacturing and 
distribution facilities and recorded a provision of $96.0 ($64.4 after tax, or 
$.22 per share on a basic and diluted basis). Income from continuing operations 
in 1993 increased 4% from $228.6, or $.79 per share on a basic and diluted 
basis, excluding the 1992 restructuring charge.

(6)  For 1991, in management's opinion, per share amounts assuming dilution, 
even though the result is antidilutive, provide the most meaningful comparison 
of per share data because they show the full effect of the conversion of 72 
preferred shares into approximately 51.84 common shares on June 3, 1991.

(7)  In 1989 and 1988, the calculation of earnings per share was assumed to be 
antidilutive and, accordingly, earnings per share were not adjusted for the 
conversion of preferred shares into additional common shares.

(8)  Includes special dividend of $.75 paid in 1991.






EXHIBIT 21

<PAGE>



EXHIBIT 21


AVON PRODUCTS, INC. AND SUBSIDIARIES


Subsidiaries of the Registrant

	Avon Products, Inc. ("Avon"), a New York corporation, consolidates 
all majority owned subsidiaries. The principal consolidated 
subsidiaries, all of which are wholly owned by Avon or its wholly 
owned subsidiaries, except as indicated, are listed below. Included on 
the list below are subsidiaries which individually are not significant 
subsidiaries but primarily represent subsidiaries in countries in 
which the Company has direct selling operations. The names of Avon's 
other consolidated subsidiaries, which are primarily wholly owned by 
Avon or its wholly owned subsidiaries, are not listed because all such 
subsidiaries, considered in the aggregate as a single subsidiary, 
would not constitute a significant subsidiary.


                                                           
Incorporation
Company                                                    Country or State
Cosmetics Avon S.A.C.I.                                    Argentina
Avon Cosmetics Pty. Limited                                Australia
Avon Products Pty. Limited                                 Australia
Avon Cosmetics Vertriebsgesellschaft m.b.h                 Austria
Arlington Limited                                          Bermuda
Avon International (Bermuda) Ltd.                          Bermuda
Productos Avon Bolivia Ltda.                               Bolivia
Avon Cosmeticos, Ltda.                                     Brazil
Avon Industrial Ltda.                                      Brazil
Nucleo de Atualiza cao Techologia Avon Ltda. (Nata)        Brazil
Tortola Interlagos Investments Inc.                        British VI
Avon Canada, Inc.                                          Canada
Avon Fashions, Inc. - Avon Mode Inc.                       Canada
Cosmeticos Avon S.A.                                       Chile
Avon Products (Guangzhou) Ltd. (73.845%),                  China
Avon Manufacturing (Guangzhou) Ltd. (73.845%)              China
Avon Kosmetika d.o.o.                                      Croatia
Avon Cosmetics, Spolecnosti S. Rucenlm Omezenym            Czech Republic
Avon Capital Corporation                                   Delaware
Avon International Operations, Inc.                        Delaware
Avon-Lomalinda, Inc.                                       Delaware
Manila Manufacturing Company                               Delaware
Productos Avon S.A.                                        Dominican Republic
Productos Avon Ecuador S.A.                                Ecuador

<PAGE>

Productos Avon, S.A.                                       El Salvador
Avon S.A.                                                  France
Avon Cosmetics GmbH                                        Germany
Productos Avon de Guatemala, S.A.                          Guatemala
Productos Avon, S.A.                                       Honduras
Avon Cosmetics (FEBO) Limited                              Hong Kong
Avon Cosmetics Hungary KFT                                 Hungary
Avon Service Center, Inc.                                  Illinois
Avon Beauty Productos India Private Limited                India
P.T. Avon Indonesia (85%)                                  Indonesia
Albee Dublin Finance Company                               Ireland
Avon Limited                                               Ireland
Avon Cosmetics Ireland Limited                             Ireland
Avon Cosmetics S.p.A.                                      Italy
Avon Products Company Limited (66%)                        Japan
Live and Life Company Limited                              Japan
Avon Cosmetics (Malaysia) Sendirian Berhad                 Malaysia
Beautifont (Malaysia) Sendirian Berhad                     Malaysia
Maximen Corporation Sdn Bhd                                Malaysia 
Avon Cosmetics, S.A. de C.V.                               Mexico
Avonova, S. A. de C.V.                                     Mexico
M.I. Holdings, Inc.                                        Missouri
Avon Americas, Ltd.                                        New York
Avon Overseas Capital Corporation                          New York
Avon Cosmetics Limited                                     New Zealand
Productos Avon de Nicaragua, S.A.                          Nicaragua
Avon Cosmetics A/S                                         Norway
Productos Avon S.A.                                        Panama
Productos Avon S.A                                         Peru
Cosmeticos Aliados S.A.                                    Peru
Avon Cosmetics, Inc.                                       Philippines
Avon Products Mfg., Inc.                                   Philippines
Beautifont Products, Inc.                                  Philippines
Avon Cosmetics Polska Sp. z.o.o.                           Poland
Esmeralda Sp. z.o.o. (30%)                                 Poland
Avon Cosmeticos, Lda.                                      Portugal
Avon Cosmetics Spal s.r.o.                                 Slovak Republic
Avon Cosmetics (Romania) SRL                               Romania
Avon Beauty Products Co. (ABPC) Russia                     Russia
Justine/Avon PTY. Ltd.                                     South Africa
Avon Cosmetics, S.A.                                       Spain
Avon Cosmetics (Taiwan) Ltd.                               Taiwan
Avon Products Limited                                      Taiwan
Avon Cosmetics (Thailand) Ltd.                             Thailand
California Manufacturing Company Ltd.                      Thailand

<PAGE>

Exzacibasi Avon Kosmetik Urunleri                          Turkey
  Sanayi ve Ticaret A.S. (50%) (Joint Venture)
Avon Cosmetics (Ukraine)                                   Ukraine
Avon Cosmetics Export Limited                              United Kingdom
Avon Cosmetics Limited                                     United Kingdom
Avon European Holdings Ltd.                                United Kingdom
Avon Fashions (UK) Limited                                 United Kingdom 
Avon S.U. Export Limited                                   United Kingdom 
Cosmeticos Avon De Uruguay S.A.                            Uruguay
Avon Cosmetics de Venezuela, C.A.                          Venezuela
Albee Holdings C.A.                                        Venezuela





EXHIBIT 24

<PAGE>



FORM 10-K
POWER OF ATTORNEY
________________________


    KNOW ALL MEN BY THESE PRESENTS, that each person whose signature 
appears below hereby constitutes and appoints, WARD M. MILLER, JR. and 
MARTIN H. MICHAEL and each of them, his or her true and lawful 
attorneys-in-fact and agents, with full power of substitution and 
resubstitution, in his or her name, place and stead, in any and all 
capacities, to sign the 1998 Annual Report on Form 10-K of Avon 
Products, Inc. and any and all amendments thereto, and to file the 
same, with all exhibits thereto, and other documents in connection 
therewith, with the Securities and Exchange Commission, granting unto 
such attorneys-in-fact and agents full power and authority to do and 
perform each and every act, as fully to all intents and purposes as 
they might or could do in person, thereby ratifying and confirming all 
that such attorneys-in-fact and agents, or any of them, or their 
substitutes, may lawfully do or cause to be done by virtue hereof.

IN WITNESS WHEREOF, the undersigned have executed this power of 
attorney as of 	  February 4, 1999.

Signature                                 Title

/s/James E. Preston                      Chairman of the Board
James E. Preston                          and Director
                                           
/s/Charles R. Perrin                     Chief Executive Officer and Director-
Charles R. Perrin                        Principal Executive Officer 
 
/s/Robert J. Corti                       Executive Vice President,
Robert J. Corti                          Chief Financial Officer- 
                                         Principal Financial Officer

/s/Janice Marolda                        Vice President and Controller-
Janice Marolda                           Principal Accounting Officer


<PAGE>

Signature                                          Title



/s/Andrea Jung                             President and
Andrea Jung                                Chief Operating Officer
                                           and Director

/s/Susan J. Kropf                          Executive Vice President,
Susan J. Kropf                             President, Avon North
                                           America and Director

/s/Brenda C. Barnes                        Director
Brenda C. Barnes           

/s/Richard S. Barton                       Director
Richard S. Barton                               

/s/Remedios Diaz Oliver                    Director
Remedios Diaz Oliver   

/s/Edward T. Fogarty                       Director
Edward T. Fogarty

/s/Stanley C. Gault                        Director
Stanley C. Gault            

/s/George V. Grune                         Director
George V. Grune 

/s/Ann S. Moore
Ann S. Moore                               Director

/s/Paula Stern
Paula Stern                                Director



<TABLE> <S> <C>

<ARTICLE>                             5
<LEGEND>


EXHIBIT 27


Exhibit 27
Avon Products, Inc.
Financial Data Schedule

     This schedule contains summary financial information extracted from theAvon
Products, Inc. financial statements as of December 31, 1998 and for the year 
then ended included in the Form 10-K as of December 31, 1998 and is qualified in
its entirety by reference to such financial statements.

<MULTIPLIER>                     1000000
       
<S>                              <C>
<PERIOD-TYPE>                    12-MOS
<FISCAL-YEAR-END>                DEC-31-1998
<PERIOD-START>                   JAN-01-1998
<PERIOD-END>                     DEC-31-1998

<CASH>                                   106
<SECURITIES>                               0
<RECEIVABLES>                            493
<ALLOWANCES>                             (49)
<INVENTORY>                              538
<CURRENT-ASSETS>                       1,341
<PP&E>                                 1,393
<DEPRECIATION>                          (723)
<TOTAL-ASSETS>                         2,434
<CURRENT-LIABILITIES>                  1,330
<BONDS>                                  201
                      0
                                0
<COMMON>                                  88
<OTHER-SE>                               197
<TOTAL-LIABILITY-AND-EQUITY>           2,434
<SALES>                                5,213
<TOTAL-REVENUES>                       5,213
<CGS>                                  2,053
<TOTAL-COSTS>                          4,642
<OTHER-EXPENSES>                           0
<LOSS-PROVISION>                          91
<INTEREST-EXPENSE>                        41
<INCOME-PRETAX>                          456
<INCOME-TAX>                             191
<INCOME-CONTINUING>                      270
<DISCONTINUED>                             0
<EXTRAORDINARY>                            0
<CHANGES>                                  0
<NET-INCOME>                             270
<EPS-PRIMARY>                           1.03
<EPS-DILUTED>                           1.02
        

</TABLE>


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