CITIZENS FINANCIAL CORP /KY/
DEF 14A, 1997-04-23
ACCIDENT & HEALTH INSURANCE
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<PAGE>   1

                           SCHEDULE 14A INFORMATION

Proxy  Statement  Pursuant  to  Section 14(a) of the Securities Exchange Act of
1934
                              (Amendment No.   )

Filed by the Registrant  [X]
Filed by a Party other than the Registrant  [  ]

Check the appropriate box:

[  ]  Preliminary Proxy Statement
[  ]  Confidential, for Use of the  Commission  Only (as permitted by Rule 14a-
      6(e)(2))
[X]   Definitive Proxy Statement
[  ]  Definitive Additional Materials
[  ]  Soliciting Material Pursuant to <section>240.14a-11(c) or
      <section>240.14a-12

                        CITIZENS FINANCIAL CORPORATION

               (Name of Registrant as Specified In Its Charter)



    (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]   No fee required.
[  ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

      1)    Title of each class of securities to which transaction applies:


      2)    Aggregate number of securities to which transaction applies:


      3)    Per  unit  price  or other underlying value of transaction computed
            pursuant to Exchange  Act  Rule 0-11 (Set forth the amount on which
            the filing fee is calculated and state how it was  determined):


      4)    Proposed maximum aggregate value of transaction:


      5)    Total fee paid:


[  ]  Fee paid previously with preliminary materials.

[  ]  Check box if any part of the fee is  offset  as  provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which  the offsetting fee was
      paid previously.  Identify the previous filing by registration  statement
      number, or the Form or Schedule and the date of its filing.

      1)    Amount Previously Paid:

<PAGE>   2

      2)    Form, Schedule or Registration Statement No.:


      3)    Filing Party:


      4)    Date Filed


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<PAGE>   3

                        CITIZENS FINANCIAL CORPORATION
                          THE MARKETPLACE, SUITE 300
                            12910 SHELBYVILLE ROAD
                          LOUISVILLE, KENTUCKY  40243


                 NOTICE OF 1997 ANNUAL MEETING OF SHAREHOLDERS
                     TO BE HELD ON WEDNESDAY, MAY 21, 1997


            The  1997  Annual  Meeting  of  Shareholders  of Citizens Financial
Corporation will be held at the offices of the Company, The  Marketplace, Suite
300, 12910 Shelbyville Road, Louisville, Kentucky, on Wednesday,  May  21, 1997
at 4:00 p.m., Eastern Daylight Time, for the following purposes:

      (1)   to  elect  directors  of the Company to serve until the next Annual
Meeting of Shareholders and until their successors are elected and qualify (the
"Election of Directors"); and

      (2)   to transact such other  business  as  may  properly come before the
Meeting or any adjournments thereof, including matters incident to its conduct.

            Please  consult  the  accompanying  Proxy  Statement   for  further
information  concerning  the  Meeting,  the  Election  of  Directors  and other
matters.

            April  18,  1997  is  the  record  date  for  the  determination of
shareholders entitled to notice of, and to vote at, the Meeting.   Accordingly,
only shareholders of record at the close of business on that date are  entitled
to vote at the Meeting or any adjournments thereof.

            You are cordially invited to attend the Meeting in person.   If you
cannot,  please  sign  and  date  the  accompanying form of Proxy and return it
promptly in the return envelope enclosed  for your use.  No postage is required
if the envelope is mailed in the United States.

                               By Authority of the Board of Directors




                               Darrell R. Wells
                               President and Chief Executive Officer


April 23, 1997


<PAGE>   4


                        CITIZENS FINANCIAL CORPORATION
                          THE MARKETPLACE, SUITE 300
                            12910 SHELBYVILLE ROAD
                          LOUISVILLE, KENTUCKY 40243


                                PROXY STATEMENT


                    SOLICITATION AND REVOCATION OF PROXIES

            The  Board  of  Directors of Citizens  Financial  Corporation  (the
"Company") is soliciting proxies  to  be  voted  at  the 1997 Annual Meeting of
Shareholders  of the Company to be held on Wednesday, May  21,  1997,  at  4:00
p.m., Eastern Daylight  Time,  at  the offices of the Company, The Marketplace,
Suite  300, 12910 Shelbyville Road, Louisville,  Kentucky  40243,  and  at  any
adjournments thereof (the "Meeting").

            If  the  accompanying form of Proxy is properly signed and returned
prior to the Meeting,  the shares it represents will be voted at the Meeting in
accordance with the directions,  if  any,  noted  thereon;  or,  if no contrary
directions  are  given, they will be voted [i] in the election of directors  as
hereinafter described  and  [ii]  on any other matters that may come before the
Meeting, including matters incident  to  its conduct.  Any shareholder giving a
proxy may revoke it at any time before the  shares  it  represents are voted by
giving written notice of such revocation to the Secretary of the Company at the
address shown above.

            The  accompanying form of Proxy may not be used  [i]  to  authorize
shares  to  be voted  by  anyone  other  than  the  persons  named  therein  or
substitutes appointed by the Board of Directors or [ii] to vote with respect to
nominees other than those named herein or substitutes appointed by the Board of
Directors.

            This  Proxy  Statement and the accompanying form of Proxy are being
first mailed to shareholders on or about April 23, 1997.

                               VOTING AT MEETING

            Only shareholders  of  record  of  the Company's Class A Stock (the
"Class  A  Stock"), at the close of business on April  18,  1997  (the  "Record
Date"),  are entitled to notice of, and to vote in person or by duly authorized
proxy at, the  Meeting.  On the Record Date, there were 1,075,615 shares of the
Class A Stock outstanding and entitled to vote.  Each such share is entitled to
one vote on all  matters  that  may  come  before  the  Meeting  other than the
election of directors.  In the election of directors, a shareholder is entitled
by   Kentucky  law  to  exercise  "cumulative"  voting  rights;  that  is,  the
shareholder  is  entitled  to cast as many votes as equals the number of shares
owned by the shareholder multiplied  by  the  number of directors to be elected
and may cast all such votes for a single director  nominee  or  distribute them
among the nominees in any manner the shareholder may see fit.  Proxies received
may  be  voted  cumulatively.   See  "Discretionary  Authority  In Election  of
Directors," below.

            Under Kentucky law, abstentions and broker non-votes  on any matter
are not counted in determining the number of votes required for election  of  a
director  or  passage of any matter submitted to shareholders.  Abstentions and
broker non-votes  are  counted  for  purposes of determining the existence of a
quorum.


                            IMPORTANT

     SHAREHOLDERS CAN HELP THE COMPANY AVOID THE NECESSITY AND EXPENSE OF
     SENDING FOLLOW-UP LETTERS TO ENSURE A QUORUM BY PROMPTLY RETURNING
     THE ENCLOSED PROXY.  PLEASE MARK, DATE, SIGN AND RETURN THE ENCLOSED
     PROXY IN ORDER THAT THE NECESSARY QUORUM MAY BE REPRESENTED AT THE
     MEETING.  THE ENCLOSED ENVELOPE REQUIRES NO POSTAGE IF MAILED IN
     THE UNITED STATES.

                                   1

<PAGE>   5

  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

          The  following  table  reflects certain information regarding the
beneficial ownership of the Class  A  Stock  and the Company's 1995 Class B
Convertible Preferred Stock (the "Preferred Stock")  held  as of the Record
Date  [i] by the only person known by the Company to own beneficially  more
than five  percent  (5%) of the Class A Stock and [ii] by the directors and
the executive officers  of  the  Company  as  a  group.   Unless  otherwise
indicated,  the  Company believes that each person named or included  below
has sole voting and  investment power with respect to the Class A Stock and
the Preferred Stock attributed to such person.

<TABLE>
<CAPTION>
                                  OWNERSHIP OF CLASS A STOCK       OWNERSHIP OF PREFERRED STOCK
<S>                           <C>               <C>              <C>             <C>
                                                   PERCENT OF                       PERCENT OF
SHAREHOLDER                        SHARES<F1>      CLASS<F2>           SHARES       CLASS<F2>
5% HOLDER

     Darrell R. Wells             959,522<F3>         65.38%           196<F3>          52.97%
     Suite 310
     4350 Brownsboro Road
     Louisville, Kentucky 40207

DIRECTORS AND EXECUTIVE OFFI-
CERS AS A GROUP

      13 Persons                1,050,363<F4,5>       70.42%           208<F5>          56.22%
</TABLE>
[FN]

<F1>    Includes shares of the Class A  Stock  issuable  upon conversion of the
        Preferred  Stock  held  by such persons.  As of the Record  Date,  each
        share of the Preferred Stock  was  immediately  convertible  into 2,000
        shares  of  the Class A Stock.  The Preferred Stock is not entitled  to
        vote  except in  cases  of  certain  dividend  arrearages  and  certain
        fundamental  changes  in  the  rights  of  the holders of the Preferred
        Stock.

<F2>    Percentage calculations for the Class A Stock  are based on outstanding
        shares of the Class A Stock and shares of the Class  A  Stock  issuable
        upon  conversion  of  the  shares  of  the Preferred Stock held by such
        person, plus, in the case of the group,  the shares referred to in Note
        4.   Percentage  calculations  for the Preferred  Stock  are  based  on
        outstanding shares of the Preferred Stock.

<F3>    Mr. Wells shares voting and investment  power  with  respect  to 49,315
        shares of the Class A Stock and nine (9) shares of the Preferred Stock.
        Frank T. Kiley, who beneficially owns 6,303 shares of the Class A Stock
        and  nine  (9)  shares  of  the  Preferred  Stock,  may be deemed to be
        affiliated with Mr. Wells for certain purposes.  Excluding  the  shares
        of  the  Class A Stock issuable upon conversion of the Preferred Stock,
        Mr. Wells  beneficially owns 567,522 shares of the Class A Stock, which
        represents 52.76% of the outstanding shares of the Class A Stock.

<F4>    Includes 5,000  shares  of  the  Class  A  Stock  issuable  pursuant to
        purchase  options that are deemed to be beneficially owned because  the
        options are  exercisable  presently  or within 60 days after the Record
        Date.  See "Aggregate Year-End Option Values."

<F5>    Includes shares beneficially owned by  Mr. Wells.  Excluding the shares
        of the Class A Stock issuable upon conversion  of  the  Preferred Stock
        held by such group, the members of such group beneficially  own 634,363
        shares of the Class A Stock, which represents 58.70% of the outstanding
        shares of the Class A Stock and the shares referred to in Note 4.


                             ELECTION OF DIRECTORS

            At the Meeting, a full Board of Directors will be elected  to serve
until  the  next  Annual  Meeting  of  Shareholders  and until their respective
successors are elected and qualify.  The Bylaws of the Company provide that the
Board of Directors shall consist of eight (8) persons.

            Unless a proxy is marked to give a different  direction, the shares
it  represents  will  be  voted  to elect the eight (8) persons  named  in  the
following table, subject to the matters  described  in "Discretionary Authority
In Election of Directors," below.  All of the nominees were elected at the 1996
Annual Meeting of Shareholders and in previous years  as  shown  in  the table.
The  terms  of  all  present  directors  will  expire  at the conclusion of 
the election of directors at the Meeting.  All of the nominees have agreed 
to serve if  elected.   If there are more nominees at the Meeting than 
there are directorships, the nominees receiving the highest number of votes
will be elected to the available directorships.


                                       2
<PAGE>   6



<TABLE>
<CAPTION>
                                                                         OWNERSHIP OF            OWNERSHIP OF
                                                                      CLASS A STOCK<F1,2>      PREFERRED STOCK<F1,2>
<S>                         <C>           <C>                         <C>          <C>          <C>       <C>
    NAME, AGE, AND                       PRINCIPAL OCCUPATION(S)
  PRESENT POSITIONS                     OR EMPLOYMENT(S) DURING
 WITH THE COMPANY AND       DIRECTOR       PAST FIVE YEARS AND                      PERCENT               PERCENT
 CITIZENS SECURITY<F3>        SINCE   CERTAIN DIRECTORSHIPS<F4>       SHARES       OF CLASS     SHARES    OF CLASS

John H. Harralson, Jr.       1990     Publisher, Southern Publishing   12,468        1.16%        --        --
69                                    d/b/a The Voice Tribune (sub-
Director of the Company               urban newspaper publishing),
and Citizens Security                 Louisville, Kentucky


Lane A. Hersman              1995     Present principal positions       6,200<F5>    0.58%        --        --
45                                    with the Company and Citizens
Executive Vice President              Security since July, 1995;
and Chief Operating Officer           formerly senior financial
and Director of the Compa-            management positions with the
ny; President and Chief               Company since 1992 and
Executive Officer and Di-             Citizens Security since 1989
rector of Citizens Security

Frank T. Kiley               1990     Principal, Security Management   24,303        2.22%         9       2.43%
50                                    Company (investments and in-
Director of the Company               vestment management), Louis-
                                      ville, Kentucky

Charles A. Mays              1994     Executive Vice President and      2,500        0.23%         1       0.27%
58                                    Chief Financial Officer, Com-
Director of the Company               monwealth Bank and Trust
and Citizens Security                 Company, Louisville, Kentucky

Earle V. Powell              1990     Retired; Trustee, Kentucky       16,465        1.53%        --        --
80                                    Teachers Retirement System
Director of the Company
and Citizens Security

Thomas G. Ward               1990     President, Texas 5 Corporation   24,169        2.24%         2       0.54%
59                                    (telecommunications) since
Director of the Company               1990; President, Third Ken-
and Citizens Security                 tucky Cellular Corporation,
                                      Lexington, Kentucky since 1995

Darrell R. Wells<F6>         1990     General Partner, Security Man-  959,522<F6>   65.38%       196<F6>  52.97%
54                                    agement Company (investments
President and Chief Execu-            and investment management),
tive Officer, Director and            Louisville, Kentucky.
Chairman of the Board of              Director, Churchill Downs
the Company                           Incorporated and Jundt Growth
                                      Fund

Margaret A. Wells<F6>        1993     Homemaker and civic volunteer   959,522<F6>   65.38%       196<F6>  52.97%
50
Director of the Company
</TABLE>
                                     3

<PAGE>  7

[FN]
<F1>  Amounts as of the Record Date as furnished by persons named in the table.
      All nominees have  sole voting and investment power with respect to their
      beneficially owned shares except for Mr. Wells as to the shares described
      in Note 3 under "Security  Ownership  of  Certain  Beneficial  Owners and
      Management"  and Ms. Wells as to shares beneficially owned by Mr.  Wells.
      See Note 6.  Percentage  calculations  for the Class A Stock are based on
      outstanding shares of the Class A Stock  and  shares of the Class A Stock
      issuable  upon conversion of the shares of the Preferred  Stock  held  by
      each such director,  and  in the case of Mr. Hersman, the shares referred
      to in Note 5.  Percentage calculations  for the Preferred Stock are based
      on outstanding shares of the Preferred Stock.

<F2>  Includes  shares of the Class A Stock issuable  upon  conversion  of  the
      Preferred Stock held by such director.  As of the Record Date, each share
      of the Preferred  Stock  was immediately convertible into 2,000 shares of
      the Class A Stock.  The Preferred Stock is not entitled to vote except in
      cases of certain dividend  arrearages  and certain fundamental changes in
      the rights of the holders of the Preferred Stock.

<F3>  Citizens Security Life Insurance Company  ("Citizens  Security")  was the
      Company's corporate predecessor and is now its principal subsidiary.

<F4>  Directorships  in  publicly-held  companies  other  than  the Company, in
      registered  investment  companies and, in the case of certain  directors,
      other organizations deemed material by them.

<F5>  Includes 5,000 shares of  the Class A Stock issuable pursuant to purchase
      options that are deemed to  be beneficially owned because the options are
      exercisable presently or within 60 days after the Record Date.

<F6>  Darrell R. Wells is the husband  of Margaret A. Wells.  Under the federal
      securities laws, a director is presumed  to  be  the  beneficial owner of
      securities held by members of the director's immediate family sharing the
      director's household.  Accordingly, the shares reported  as  beneficially
      owned  by  Mr.  Wells  and  Ms. Wells are the same shares.  See "Security
      Ownership of Certain Beneficial Owners and Management."


            Six (6) meetings of the  Board  of Directors were held during 1996.
The Board of Directors has delegated certain  functions  to standing committees
of  the  Board.  The Executive Committee is authorized to perform  all  of  the
functions of the Board of Directors except as limited by the Company's Articles
of Incorporation  and  Bylaws  and  by  certain  provisions  contained  in  the
resolution  creating the Executive Committee.  The Executive Committee held six
(6) meetings during 1996.  The members of the Executive Committee for 1996 were
Messrs. Hersman,  Kiley  and Wells.  The Audit Committee's prescribed functions
are [i] to recommend to the  Board  of  Directors  the  accounting  firm  to be
selected  as  the independent auditors for the Company and its subsidiaries and
[ii] to act on behalf of the Board in meeting with the independent auditors and
the appropriate  corporate  officers  to  review  matters relating to corporate
financial  reporting, accounting procedures, policies  and  controls,  and  the
scope of the  respective  audits  of  the independent auditors and any internal
auditor of the Company.  In addition, the  Audit  Committee  is responsible for
reviewing and reporting the results of each audit and making recommendations to
the  Board  with  respect  to  financial  reporting  and  accounting practices,
policies, controls and safeguards.  The Audit Committee held  two  (2) meetings
during  1996.   The members of the Audit Committee for 1996 were Ms. Wells  and
Messrs. Harralson,  Kiley,  Mays, Powell, Ward, and Wells.  The Company has not
established  standing  nominating  or  compensation  committees  or  committees
performing similar functions.   All  directors  attended  75%  or  more  of the
combined  total of the meetings of the Board of Directors and of all committees
on which they served.


                  DISCRETIONARY AUTHORITY IN ELECTION OF DIRECTORS

            The  Board  of  Directors  has no reason to believe that any of the
nominees will be unavailable to serve as  a  director.   If  any nominee should
become  unavailable  before the Meeting, the persons named in the  accompanying
form of Proxy, or their substitutes, reserve the right to vote for a substitute
nominee selected by the Board of Directors.  In addition, if any shareholder or
shareholders shall vote  shares cumulatively or otherwise for the election of a
director or directors other  than  the  nominees  named  above,  or substitute 
nominees,  or  for less than all of them, the persons named in the accompanying
form of Proxy, or their substitutes, reserve the right to vote cumulatively 
for some number less  than  all  of  the  nominees  named  above or any 
substitute nominees, and for such of the persons nominated as they may choose.

            If  for  any reason more than eight (8) persons are to  be  elected
directors, the persons  named  in  the  accompanying  form  of  Proxy, or their
substitutes, are not authorized to vote shares represented by proxies  received
for  more  than  eight  (8)  nominees.   If  for any reason less than eight (8)
persons are to be elected directors, the persons named in the accompanying form
of  Proxy, or their substitutes, reserve the right  to  vote  such  shares  for
nominees  equal  in  number  to the number to be elected from among those named
above or substitute nominees.

                                       4


<PAGE>   8




                       EXECUTIVE OFFICERS OF THE COMPANY

            The Company's executive  officers,  as  listed  below,  are elected
annually to their executive offices and serve at the pleasure of the  Board  of
Directors.

<TABLE>
<CAPTION>
                               PRESENT POSITIONS WITH THE                        PRINCIPAL OCCUPATION
      NAME/AGE              COMPANY AND/OR CITIZENS SECURITY<F1>               IN PAST FIVE OR MORE YEARS
<S>                     <C>                                             <C>
Darrell R. Wells        President and Chief Executive                   General  Partner,  Security  Management 
54                      Officer, Director and Chairman                  Company (investments and investments
                        of the Board of the Company                     management), Louisville, Kentucky

Lane A. Hersman         Executive Vice President and                    Present principal positions with the Com-
45                      Chief Operating Officer and                     pany and with Citizens Security since
                        Director of the Company;                        July 1995; formerly senior financial man-
                        President and Chief Executive                   agement positions with the Company since
                        Officer and Director of Citizens                1992 and with Citizens Security since
                        Security                                        1989

Robert N. Greenwood     Vice  President, Operations, of the             Present  position  with  the Company since
62                      Company Senior Vice President,                  1992 and with Citizens Security since
                        Operations, of Citizens Security                1989 

James L. Head           Vice President, Administration,                 Present  positions  with the Company since
63                      of the Company; Senior Vice                     1992 and with Citizens Security since
                        President, Administration of                    1990
                        Citizens Security

Stephen L. Marco        Vice President and Chief Actuary                Present  positions  with the Company since
46                      of the Company; Senior Vice                     1993 and with Citizens Security since
                        President and Chief Actuary                     1992; formerly Vice President and Chief
                        of Citizens Security                            Actuary, Academy Life Insurance Com-
                                                                        pany, from 1989 to 1992

Paul M. Marquess        Vice  President, Agency, of the                 Present positions with the Company and
59                      Company; Senior Vice President,                 Citizens Security since June, 1996; for-
                        Agency, of Citizens Security                    merly Manager, Management Develop-
                                                                        ment, Agency Group, Providian Corpo-
                                                                        ration (insurance holding corporation)

Brent L. Nemec          Vice  President,  Accounting,  Chief            Present positions with the Company and
42                      Financial Officer, and Treasurer of             Citizens Security since July, 1996; for-
                        the Company; Senior Vice  President,            merly Second Vice President-Financial
                        Accounting, Chief Financial Officer,            Reporting, Agency Group, Providian Cor-
                        and Treasurer of Citizens Security              poration (insurance holding corporation)
                                                                       
</TABLE>

[FN]

<F1>  Citizens  Security  Life  Insurance Company ("Citizens Security") was the
      Company's corporate predecessor and is now its principal subsidiary.


                            EXECUTIVE COMPENSATION


            The following table provides certain summary information concerning
compensation paid or accrued by the  Company  and  its  subsidiaries  to  or on
behalf of the Company's President and Chief Executive Officer and its Executive
Vice  President  and  Chief  Operating  Officer (together, the "Named Executive
Officers")  for  the  fiscal years ended December  31,  1996,  1995  and  1994.
Disclosure for the remaining  executive  officers  is not required because none
had annual salary and bonus that exceeded $100,000.

                                         5

<PAGE>   9



                          SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>

                                                                                        OTHER
                                                                                        ANNUAL       ALL OTHER
NAME AND PRINCIPAL POSITIONS             YEAR         SALARY          BONUS          COMPENSATION    COMPENSATION
<S>                                   <C>          <C>              <C>              <C>             <C>
Darrell R. Wells, President and Chief    1996        $      0          $  0             $   0           $  0
Executive Officer, Director and          1995        $      0          $  0             $   0           $  0
Chairman  of the Board<F1>

Lane A. Hersman, Executive Vice          1996        $103,750          $  0             $   0           $  0
President and Chief Operating            1995        $ 95,050          $  0             $   0<F2>       $  0
Officer and Director                     1994        $ 87,315          $  0             $   0<F2>       $  0

</TABLE>
[FN]

<F1>    Mr. Wells was first elected an officer of the Company in 1995.  He does
        not receive any compensation for serving as an officer.

<F2>    Other Annual Compensation consists of personal  use  of  an automobile.
        The  aggregate  cost to the Company of such personal benefits  did  not
        exceed the lesser  of  $50,000  or 10% of the annual salary received by
        Mr. Hersman.


            The following table provides  information with respect to the Named
Executive Officers concerning unexercised options to purchase the Class A Stock
held as of December 31, 1996:


                       AGGREGATED YEAR-END OPTION VALUES

<TABLE>
<CAPTION>
                                                                                  VALUE OF UNEXERCISED IN-THE-
                                 NUMBER OF UNEXERCISED OPTIONS AT YEAR END       MONEY OPTIONS AT YEAR END <F1>
NAME                                    EXERCISABLE/UNEXERCISABLE                 EXERCISABLE/UNEXERCISABLE
<S>                           <C>                                            <C>
Darrell R. Wells                                   0/0                                  $0/0
Lane A. Hersman                                5,000/0                                  $0/0
</TABLE>
[FN]

<F1>    Closing high bid as of the last trading day of 1996 (December 31, 1996)
        minus the exercise price.

            Lane  A.  Hersman is employed by  the  Company  as  Executive  Vice
President and Chief Operating Officer and by Citizens Security as President and
Chief Executive Officer under an agreement expiring June 30, 1998 that provides
for cash compensation (included  in the Summary Compensation Table) and certain
personal benefits (including those  benefits described in Note 2 to the Summary
Compensation Table and other benefits  standard  for  executive employees).  If
the  Company should terminate his employment before the  specified  termination
date other  than  in  the event of his death or for cause, Mr. Hersman would be
entitled to a severance  payment  equal to his then current salary for a period
of one year.

            Each member of the Board  of  Directors  who  is  not  a  full-time
employee of the Company or its subsidiaries or who is not otherwise compensated
as such receives a fee of $4,000 per year and meeting attendance fees of  up to
$3,600 per year.


            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
                      BY DIRECTORS AND EXECUTIVE OFFICERS

            The   Securities  Exchange  Act  of  1934  requires  the  Company's
directors and executive  officers  and any person beneficially owning more than
ten percent (10%) of the Class A Stock to file certain reports of ownership and
changes  in  ownership with the Securities  and  Exchange  Commission  ("SEC").
Based solely on  its review of reports filed with the SEC, the Company believes
that all filing requirements  applicable  to its directors, executive officers,
and ten percent (10%) beneficial owners were  satisfied during 1996 except that
Paul  M.  Marquess  was  late  in filing his initial  statement  of  beneficial
ownership following his employment  by  the  Company  and  Darrell R. Wells and
Margaret  A.  Wells  were  each late in filing a statement of change  in  their
beneficial ownership of the  Preferred  Stock  following Mr. Wells' sale of two
shares in a private transaction.

					6

<PAGE>   10


                        CERTAIN TRANSACTIONS INVOLVING
                       DIRECTORS AND EXECUTIVE OFFICERS

            Darrell R. Wells provides portfolio  management for the Company and
Citizens  Security, through SMC Advisors, Inc. ("SMC")  (of  which  he  is  the
principal officer,  a  director,  and the sole shareholder).  Frank T. Kiley is
also  an  officer of SMC.  In July 1994,  the  Company  and  Citizens  Security
entered into  separate  contracts  with  SMC for portfolio management services.
The contracts provide for aggregate annual  fixed fees of $30,000 and incentive
compensation equal to five percent (5%) of the  sum of the net realized capital
gains and losses plus the net unrealized capital  gains  and losses in the bond
and  stock portfolios of the Company and Citizens Security  during  each  year.
Total  fixed fees paid or accrued by the Company under these contracts for 1996
were $30,000  (equal  to  about .04% of average cash and invested assets during
1996), while no incentive compensation was payable for 1996.  Any excess of net
realized and unrealized capital losses over net realized and unrealized capital
gains at the end of a year  is  not  carried  forward  to  the  next year.  The
contracts provide for automatic renewal for successive one-year periods  unless
either party gives at least 30 days' notice of termination as of the end of the
then  current period.  The contracts have been renewed for 1997.  The contracts
are also  subject  to  termination  in certain events of default or insolvency.
Portfolio investments are limited to  investments  that  are eligible under the
Kentucky  Insurance Code and regulations and are to be in accordance  with  the
overall investment policies of the Company and Citizens Security.

            In  connection  with  its  acquisition  of  Integrity National Life
Insurance  Company  in  September,  1995,  the Company obtained  $6,400,000  in
financing from a commercial bank.  As part of  its  security for the financing,
the  bank  required  that  Mr.  Wells personally guarantee  $2,000,000  of  the
financing.  In consideration of the  guaranty by Mr. Wells, the Company entered
into  a guarantor's compensation agreement  with  Mr.  Wells  under  which  the
Company   paid  a   fee  of  10% of the $2,000,000 amount guaranteed by Mr. 
Wells (that is, $200,000) on the date  of  the  bank financing  and  agreed 
to pay a  further  guaranty  fee  on  each anniversary thereof as long as the 
Mr.  Wells' guaranty remains outstanding.  All payments are to be in the form 
of promissory notes   except as  hereinafter described.  The guarantor's 
compensation agreement calls for annual fees to be based on a percentage  
of the outstanding principal balance of the amount guaranteed by Mr. Wells, 
beginning  with 10%  on   the  first  anniversary  and thereafter decreasing in
stages to 0.5% on the last anniversary before  maturity,  for an average 
percentage fee of 4.21% per  annum  over  the entire term.

            In September,  1996, the Company and Mr. Wells agreed to a one-year
modification of the guarantor's  compensation agreement.  In lieu of paying Mr.
Wells the fee of $200,000 called for  by the agreement on the first anniversary
of the bank financing, the Company agreed  to  pay SMC an additional fee of 15%
of the sum of the net realized capital gains and losses plus the net unrealized
capital gains and losses in the bond and stock portfolios of the Company during
the period from October 1, 1996 through September  30, 1997.  (By virtue of the
Company's payments to the bank described in the following  paragraph,  the  fee
was  subsequently  reduced  from  15%  to  about  12.8%.)   Unless  the parties
otherwise  agree,  this modification will not apply to any future period  after
September 22, 1997.   In  the event the Company's investment advisory agreement
with SMC is terminated, any  portion  of the fee that SMC does not receive will
become  payable to Mr. Wells.  The amount  payable  to  SMC  and/or  Mr.  Wells
pursuant to the one-year modification will not be determinable until September,
1997; however,  as  of  December  31,  1996,  no fees had been earned under the
modification.

            The  Company  has made payments of $390,000  to  the  bank  on  the
portion of the bank financing  guaranteed by Mr. Wells, reducing the balance to
$1,610,000.  Assuming that there are no further payments on that portion and no
future modifications of the kind  described  in  the  preceding  paragraph, the
Company's  total  payments to Mr. Wells (exclusive of any amounts that  may  be
payable  to  SMC or him  under  the  one-year  modification  described  in  the
preceding paragraph)  will  be  approximately  $353,000,  of which $200,000 has
already been paid in the form of note described in the following paragraph.

					7

<PAGE>   11

            The annual guaranty fees to Mr. Wells are payable  in  the  form of
non-negotiable  promissory  notes  of  the Company due in 2003.  The notes bear
interest at the prime rate charged by the  commercial  bank.   The  guarantor's
compensation  agreement also provides that the Company and Mr. Wells may  agree
to exchange the  notes  for securities of the Company on terms to be determined
by a majority of the members  of  the  Company's Board of Directors who are not
affiliated with Mr. Wells.  The $200,000  note  issued  on the date of the bank
financing  in  1995,  together  with $29,743 in accrued interest  thereon,  was
prepaid by the Company on April 7, 1997.


                                 OTHER MATTERS

            No business other than  the  Election  of  Directors is expected to
come before the Meeting, except for matters incident to  its  conduct.   Should
any  other matters requiring a vote of shareholders arise, including a question
of adjourning  the Meeting, the persons named in the accompanying form of Proxy
or their substitutes  will vote thereon according to their judgment of the best
interests of the Company.


                        INDEPENDENT PUBLIC ACCOUNTANTS

            On August 7,  1996, the Board of Directors approved the appointment
of  Ernst & Young, LLP as the  Company's  independent  public  accountants  and
auditors with respect to the Company's financial statements for the year ending
December  31, 1996.  Ernst & Young, LLP has conducted the audits of the Company
since its organization  in  1990  and  has  conducted  the  audits  of Citizens
Security  since  the  year  ended  December  31,  1989.  The Board of Directors
ordinarily   selects   an   independent   certified public accountant and 
auditor for a year in the last half of the year.  It has not yet made a 
selection for the current year.

            It is expected that a representative of Ernst & Young, LLP will  be
present  at  the  Meeting, will have the opportunity to make a statement if the
representative  desires  to  do  so,  and  will  be  available  to  respond  to
appropriate questions.


                             FINANCIAL STATEMENTS

            Financial  statements  of  the Company for its most recent year are
contained  in  the  1996 Annual Report to Shareholders,  a  copy  of  which  is
included with the copies  of  this  Proxy  Statement  mailed  to  shareholders.
Additional  copies  are available to shareholders on request addressed  to  the
President, The Marketplace,  Suite  300,  12910  Shelbyville  Road, Louisville,
Kentucky 40243.  The Annual Report and such financial statements  are not to be
considered as part of this Proxy Statement because they are not deemed material
for the exercise of prudent judgment in regard to the matters to be  acted upon
at the Meeting.


                           PROPOSALS BY SHAREHOLDERS

            Any  shareholder  proposals  that  may be included in the Board  of
Directors'  proxy  statement and form of proxy for  presentation  at  the  1998
Annual  Meeting  of Shareholders  must  be  received  by  the  Company  at  The
Marketplace, Suite  300, 12910 Shelbyville Road, Louisville, Kentucky 40243 not
later than December 23, 1997.


                              GENERAL INFORMATION

            This solicitation  of  proxies  by  the Board of Directors is being
conducted  primarily  by  mail.   The  Company  will  bear  the  costs  of  the
solicitation,  which  may  include  reimbursement paid to brokerage  firms  and
others for their reasonable expenses  in  forwarding  solicitation material for
the  Meeting  to beneficial owners.  Certain officers, directors,  and  regular
employees of the  Company  may  also  solicit proxies on behalf of the Board of
Directors by means of telephone calls,  personal  interviews,  and  mail  at no
additional   expense   to   the   Company,   except  any  actual  out-of-pocket
communications charges that, if incurred, are not expected to exceed $500.

            All shareholders who do not expect  to attend the Meeting are urged
to  complete, date, sign, and return the accompanying  form  of  Proxy  in  the
return envelope enclosed for that purpose.

					8

<PAGE>   12

                                                               APPENDIX A
                                                                  (Front)
PROXY


                  CITIZENS FINANCIAL CORPORATION
        PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
             FOR SHAREHOLDERS MEETING ON MAY 21, 1997


            The undersigned hereby appoints James L. Head and Len E. Schweitzer
and each  or  either  of them, as true and lawful agents and proxies, with full
power of substitution in  each,  to  represent  the  undersigned in all matters
coming  before the 1997 Annual Meeting of Shareholders  of  Citizens  Financial
Corporation  to  be  held  at the office of the Company, The Marketplace, Suite
300, 12910 Shelbyville Road, Louisville, Kentucky on Wednesday, May 21, 1997 at
4:00 p.m. Eastern Daylight Time,  and any adjournments thereof, and to vote all
shares owned of record by the undersigned as follows:


      1.    ELECTION OF DIRECTORS
            Nominees:   John H. Harralson,  Jr.,  Lane  A.  Hersman,  Frank  T.
                        Kiley,  Charles  A.  Mays,  Earle  V. Powell, Thomas G.
                        Ward, Darrell R. Wells and Margaret A. Wells.

            [ ]   VOTE FOR all nominees listed above, except vote withheld from
                  following nominees (if any):
            ____________________________________________________________________

            OR

            [ ]   VOTE WITHHELD from all nominees listed above.


      2.    OTHER MATTERS
            In their discretion, to vote with respect to any other matters that
            may come before the Meeting or any adjournments  thereof, including
            matters incident to its conduct.

            WHEN  PROPERLY  EXECUTED,  THIS PROXY WILL BE VOTED IN  THE  MANNER
SPECIFIED ABOVE BY THE SHAREHOLDER.  TO  THE EXTENT CONTRARY SPECIFICATIONS ARE
NOT GIVEN, THIS PROXY WILL BE VOTED FOR THE  NOMINEES LISTED IN ITEM 1 WITH THE
DISCRETIONARY AUTHORITY SET FORTH IN THE ACCOMPANYING PROXY STATEMENT.

                       PLEASE DATE AND SIGN ON THE REVERSE SIDE



________________________________________________________________________________
<PAGE>   13                                                               (Back)





PLEASE SIGN EXACTLY AS              Dated:  _______________, 1997
NAME APPEARS BELOW

                                    ______________________Signature

                                    ______________________Signature

                                    (JOINT OWNERS SHOULD EACH SIGN.
                                    ATTORNEYS-IN-FACT, EXECUTORS,
                                    ADMINISTRATORS, CUSTODIANS,
                                    PARTNERS, OR CORPORATION OFFICERS
                                    SHOULD GIVE FULL TITLE).

                   PLEASE DATE, SIGN, AND RETURN THIS PROXY
                      IN THE ENCLOSED ENVELOPE PROMPTLY.
            NO POSTAGE IS NECESSARY IF MAILED IN THE UNITED STATES.





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