CITIZENS FINANCIAL CORP /KY/
DEF 14A, 1998-04-29
ACCIDENT & HEALTH INSURANCE
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<PAGE>  1
                     SCHEDULE 14A INFORMATION
                    Proxy Statement Pursuant to
       Section 14(a) of the Securities Exchange Act of 1934
                        (Amendment No.   )

Filed by the Registrant [ X ]

Filed by a Party other than the Registrant [   ]

Check the appropriate box:

[   ]  Preliminary Proxy Statement

[   ]  Confidential, for Use of the Commission Only
       (as permitted by Rule 14a-6(e)(2)

[ X ]  Definitive Proxy Statement

[   ]  Definitive Additional Materials

[   ]  Soliciting Material Pursuant to Section 240.14a-11(c)
       or Section 240.14a-12

                CITIZENS FINANCIAL CORPORATION
     (Name of Registrant as Specified in Its Charter)


(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ X ]     No fee required.

[   ]     Fee  computed  on  table below per Exchange Act Rules 14a-6(i)(1)
          and 0-11.

          1) Title of each class of securities to which transaction applies:
          _________________________________________________________

          2) Aggregate number of securities to which transaction applies:
          _________________________________________________________

          3) Per unit price  or  other  underlying  value  of  transaction
             computed pursuant to Exchange Act  Rule 0-11 (set forth the
             amount on which the filing fee is calculated and state how it
             was determined):
          _________________________________________________________

          4) Proposed maximum aggregate value of transaction:
          _________________________________________________________

          5) Total fee paid:


[   ]  Fee paid previously with preliminary materials.

[   ]  Check box if any part of the  fee  is offset as provided by Exchange
       Act Rule 0-11(a)(2) and identify the filing  for  which  the offsetting
       fee was paid previously. Identify the previous filing by  registration
       statement number, or the Form or Schedule and the date of its filing.

     1) Amount Previously Paid:
        ___________________________________________________________

<PAGE>  2

     2) Form, Schedule or Registration Statement No.:
        ___________________________________________________________

     3) Filing Party:
        ___________________________________________________________

     4) Date Filed:
        ___________________________________________________________


<PAGE>  3
                        CITIZENS FINANCIAL CORPORATION
                          THE MARKETPLACE, SUITE 300
                            12910 SHELBYVILLE ROAD
                          LOUISVILLE, KENTUCKY  40243


                 NOTICE OF 1998 ANNUAL MEETING OF SHAREHOLDERS
                     TO BE HELD ON THURSDAY, MAY 21, 1998


            The  1998  Annual  Meeting  of  Shareholders  of Citizens Financial
Corporation will be held at the offices of the Company, The  Marketplace, Suite
300, 12910 Shelbyville Road, Louisville, Kentucky, on Thursday, May 21, 1998 at
2:00 p.m., Eastern Daylight Time, for the following purposes:

      (1)   to  elect directors of the Company to serve until the  next  Annual
Meeting of Shareholders and until their successors are elected and qualify (the
"Election of Directors"); and

      (2)   to transact  such  other  business  as may properly come before the
Meeting or any adjournments thereof, including matters incident to its conduct.

            Please  consult  the  accompanying  Proxy   Statement  for  further
information  concerning  the  Meeting,  the  Election  of Directors  and  other
matters.

            April  17,  1998  is  the  record  date  for  the determination  of
shareholders entitled to notice of, and to vote at, the Meeting.   Accordingly,
only shareholders of record at the close of business on that date are  entitled
to vote at the Meeting or any adjournments thereof.

            You are cordially invited to attend the Meeting in person.   If you
cannot,  please  sign  and  date  the  accompanying form of Proxy and return it
promptly in the return envelope enclosed  for your use.  No postage is required
if the envelope is mailed in the United States.

                               By Authority of the Board of Directors




                               Darrell R. Wells
                               President and Chief Executive Officer


April 29, 1998


<PAGE>  4

                        CITIZENS FINANCIAL CORPORATION
                          THE MARKETPLACE, SUITE 300
                            12910 SHELBYVILLE ROAD
                          LOUISVILLE, KENTUCKY 40243


                                PROXY STATEMENT


                    SOLICITATION AND REVOCATION OF PROXIES

            The  Board  of  Directors of Citizens  Financial  Corporation  (the
"Company") is soliciting proxies  to  be  voted  at  the 1998 Annual Meeting of
Shareholders of the Company to be held on Thursday, May 21, 1998, at 2:00 p.m.,
Eastern Daylight Time, at the offices of the Company,  The  Marketplace,  Suite
300,   12910   Shelbyville   Road,  Louisville,  Kentucky  40243,  and  at  any
adjournments thereof (the "Meeting").

            If the accompanying  form  of Proxy is properly signed and returned
prior to the Meeting, the shares it represents  will be voted at the Meeting in
accordance  with  the directions, if any, noted thereon;  or,  if  no  contrary
directions are given,  they  will  be voted [i] in the election of directors as
hereinafter described and [ii] on any  other  matters  that may come before the
Meeting, including matters incident to its conduct.  Any  shareholder  giving a
proxy  may  revoke it at any time before the shares it represents are voted  by
giving written notice of such revocation to the Secretary of the Company at the
address shown above.

            The  accompanying  form  of  Proxy may not be used [i] to authorize
shares  to  be  voted  by  anyone  other  than the  persons  named  therein  or
substitutes appointed by the Board of Directors or [ii] to vote with respect to
nominees other than those named herein or substitutes appointed by the Board of
Directors.

            This Proxy Statement and the accompanying  form  of Proxy are being
first mailed to shareholders on or about April 29, 1998.

                               VOTING AT MEETING

            Only  shareholders of record of the Company's Class  A  Stock  (the
"Class A Stock"), at  the  close  of  business  on  April 17, 1998 (the "Record
Date"),  are entitled to notice of, and to vote in person or by duly authorized
proxy at, the Meeting.  On the Record Date, there were  1,075,615 shares of the
Class A Stock outstanding and entitled to vote.  Each such share is entitled to
one  vote  on  all  matters  that may come before the Meeting  other  than  the
election of directors.  In the election of directors, a shareholder is entitled
by  Kentucky  law  to  exercise  "cumulative"   voting  rights;  that  is,  the
shareholder is entitled to cast as many votes as  equals  the  number of shares
owned  by the shareholder multiplied by the number of directors to  be  elected
and may  cast  all  such votes for a single director nominee or distribute them
among the nominees in any manner the shareholder may see fit.  Proxies received
may  be  voted cumulatively.   See  "Discretionary  Authority  In  Election  of
Directors," below.

            Under  Kentucky law, abstentions and broker non-votes on any matter
are not counted in determining  the  number of votes required for election of a
director or passage of any matter submitted  to  shareholders.  Abstentions and
broker non-votes are counted for purposes of determining  the  existence  of  a
quorum.

<TABLE>
<CAPTION>
                                    IMPORTANT
<S>   <C>                           <C>
      Shareholders can help the Company avoid the necessity and  expense  of  sending  follow-up
      letters to ensure a quorum by promptly returning the enclosed Proxy.    Please mark, date,
      sign  and return the enclosed Proxy in order that the necessary quorum may be  represented
      at the meeting.  The enclosed envelope requires no postage if mailed in the United States.
</TABLE>

<PAGE>  5

        SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

            The  following  table  reflects  certain  information regarding the
beneficial  ownership  of  the  Class A Stock and the Company's  1995  Class  B
Convertible Preferred Stock (the  "Preferred Stock") held as of the Record Date
[i] by the only person known by the  Company to own beneficially more than five
percent (5%) of the Class A Stock and  [ii]  by the directors and the executive
officers of the Company as a group.  Unless otherwise  indicated,  the  Company
believes  that  each  person  named  or  included  below  has  sole  voting and
investment  power  with  respect  to  the Class A Stock and the Preferred Stock
attributed to such person.

<TABLE>
<CAPTION>
                                           Ownership of Class A Stock              Ownership of Preferred Stock
<S>                                 <C>                  <C>                 <C>                 <C>
                                                             Percent of                               Percent of
          Shareholder                      Shares<F1>          Class<F2>           Shares               Class<F2>
5% HOLDER

     Darrell R. Wells                     960,322<F3>          65.43%               196<F3>             52.97%
     Suite 310
     4350 Brownsboro Road
     Louisville, Kentucky  40207

DIRECTORS AND EXECUTIVE OFFICERS AS
A GROUP

      13 Persons                        1,050,163<F4,F5>       70.40%               208<F5>             56.22%

</TABLE>
[FN]

<F1>    Includes shares of the Class A  Stock  issuable  upon conversion of the
        Preferred  Stock  held  by such persons.  As of the Record  Date,  each
        share of the Preferred Stock  was  immediately  convertible  into 2,000
        shares  of  the Class A Stock.  The Preferred Stock is not entitled  to
        vote  except in  cases  of  certain  dividend  arrearages  and  certain
        fundamental  changes  in  the  rights  of  the holders of the Preferred
        Stock.

<F2>    Percentage calculations for the Class A Stock  are based on outstanding
        shares of the Class A Stock and shares of the Class  A  Stock  issuable
        upon  conversion  of  the  shares  of  the Preferred Stock held by such
        person, plus, in the case of the group,  the shares referred to in Note
        4.   Percentage  calculations  for the Preferred  Stock  are  based  on
        outstanding shares of the Preferred Stock.

<F3>    Mr. Wells shares voting and investment  power  with  respect  to 49,315
        shares of the Class A Stock and nine (9) shares of the Preferred Stock.
        Frank T. Kiley, who beneficially owns 6,303 shares of the Class A Stock
        and  nine  (9)  shares  of  the  Preferred  Stock,  may be deemed to be
        affiliated with Mr. Wells for certain purposes.  Excluding  the  shares
        of  the  Class A Stock issuable upon conversion of the Preferred Stock,
        Mr. Wells  beneficially owns 568,322 shares of the Class A Stock, which
        represents 52.83% of the outstanding shares of the Class A Stock.

<F4>    Includes 5,000  shares  of  the  Class  A  Stock  issuable  pursuant to
        purchase  options that are deemed to be beneficially owned because  the
        options are  exercisable  presently  or within 60 days after the Record
        Date.  See "Aggregate Year-End Option Values."

<F5>    Includes shares beneficially owned by  Mr. Wells.  Excluding the shares
        of the Class A Stock issuable upon conversion  of  the  Preferred Stock
        held by such group, the members of such group beneficially  own 634,163
        shares of the Class A Stock, which represents 58.96% of the outstanding
        shares of the Class A Stock and the shares referred to in Note 4.

</FN>

                             ELECTION OF DIRECTORS

            At  the  Meeting,  a full Board of Directors will be  elected to 
serve   until  the  next  Annual  Meeting  of  Shareholders and  until their
respective  successors  are  elected  and  qualify.    The   Bylaws  of  the
Company  provide  that  the  Board  of Directors shall consist  of eight (8)
persons.

            Unless  a  proxy  is  marked  to give a different direction, the
shares it represents will be  voted to elect the eight (8) persons  named in
the  following  table,  subject  to  the matters described in "Discretionary
Authority  In  Election of Directors," below.   All  of  the  nominees  were
elected at the 1997 Annual Meeting of Shareholders and in previous years  as
shown  in  the  table.   The  terms  of all present directors will expire at

                                       2

<PAGE>  6

the conclusion of the election of  directors  at  the  Meeting.  All of  the
nominees have agreed to serve if elected.  If there are more nominees at the
Meeting  than  there  are  directorships, the nominees receiving the highest
number of votes will be elected to the available directorships.

<TABLE>
<CAPTION>
                                                                           Ownership of              Ownership of
                                                                        CLASS A STOCK<F1,F2>    PREFERRED STOCK<F1,F2>
<S>                       <C>          <C>                             <C>            <C>         <C>         <C>
    Name, Age, and                      Principal Occupation(s)
   Present Positions                    or Employment(s) During
 with the Company and       Director    Past Five or More Years and           Percent                  Percent
  CITIZENS SECURITY<F3>       SINCE     CERTAIN DIRECTORSHIPS<F4>       SHARES       OF CLASS     SHARES      OF CLASS
                                         
John H. Harralson, Jr.       1990      Publisher, Southern Publishing    12,468       1.16%         --           --
70                                     d/b/a The Voice Tribune
Director of the Company                (suburban newspaper
and Citizens Security                  publishing), Louisville,
                                       Kentucky

Lane A. Hersman              1995      Present principal positions with   6,200<F5>   0.58%         --           --
46                                     the Company and Citizens    
Executive Vice President               Security since July, 1995;
and Chief Operating                    formerly senior financial 
Officer and Director of the            management positions with the
Company; President and                 Company since 1991 and   
Chief Executive Officer and            Citizens Security since 1988
Director of Citizens                   
Security

Frank T. Kiley               1990      Principal, Security Management    24,303       2.22%          9           2.43%
51                                     Company (investments and
Director of the Company                investment management),
                                       Louisville, Kentucky

Charles A. Mays              1994      Executive Vice President           2,500       0.23%          1           0.27%
59                                     and Chief Financial Officer,
Director of the Company                Commonwealth Bank and Trust
and Citizens Security                  Company, Louisville, Kentucky

Earle V. Powell              1990      Retired; Trustee, Kentucky        16,465       1.53%         --           --
81                                     Teachers Retirement System
Director of the Company
and Citizens Security

Thomas G. Ward               1990      President, Texas 5 Corporation    24,169       2.24%          2           0.54%
60                                     (telecommunications) since
Director of the Company                1990; President, Third Kentucky
and Citizens Security                  Cellular Corporation, Lexington,
                                       Kentucky since 1995

Darrell R. Wells<F6>         1990      General Partner,                 960,322<F6>   65.43%        196<F6>     52.97%
55                                     Security Management Company
President and Chief                    (investments and investment
Executive Officer, Director            management), Louisville
and Chairman of the                    Kentucky, Director, Churchill
Board of the Company                   Downs Incorporated and Jundt
                                       Growth Fund

Margaret A. Wells<F6>        1993      Homemaker and civic              960,322<F6>   65.43%        196<F6>     52.97%
51                                     volunteer
Director of the Company
</TABLE>
                                       3

<PAGE>  7

[FN]

<F1>    Amounts as of the Record  Date  as furnished by persons named in
        the table.  All nominees have sole  voting  and investment power
        with respect to their beneficially owned shares  except  for Mr.
        Wells  as  to  the  shares  described  in Note 3 under "Security
        Ownership of Certain Beneficial Owners and  Management"  and Ms.
        Wells as to shares beneficially owned by Mr. Wells.  See Note 6.
        Percentage  calculations  for  the  Class  A  Stock are based on
        outstanding shares of the Class A Stock and shares  of the Class
        A Stock issuable upon conversion of the shares of the  Preferred
        Stock  held  by  each  such  director,  and  in  the case of Mr.
        Hersman,   the   shares  referred  to  in  Note  5.   Percentage
        calculations for the  Preferred  Stock  are based on outstanding
        shares of the Preferred Stock.

<F2>    Includes shares of the Class A Stock issuable upon conversion of
        the Preferred Stock held by such director.   As  of  the  Record
        Date,   each  share  of  the  Preferred  Stock  was  immediately
        convertible  into  2,000  shares  of  the  Class  A  Stock.  The
        Preferred  Stock  is  not  entitled  to vote except in cases  of
        certain dividend arrearages and certain  fundamental  changes in
        the rights of the holders of the Preferred Stock.

<F3>    Citizens  Security  Life Insurance Company ("Citizens Security")
        was the Company's corporate predecessor and is now its principal
        subsidiary.

<F4>    Directorships in publicly-held companies other than the Company,
        in registered investment  companies  and, in the case of certain
        directors, other organizations deemed material by them.

<F5>    Includes 5,000 shares of the Class A Stock  issuable pursuant to
        purchase  options  that  are  deemed  to  be beneficially  owned
        because the options are exercisable presently  or within 60 days
        after the Record Date.

<F6>    Darrell R. Wells is the husband of Margaret A. Wells.  Under the
        federal  securities  laws,  a  director is presumed  to  be  the
        beneficial owner of securities held by members of the director's
        immediate family sharing the director's household.  Accordingly,
        the shares reported as beneficially  owned  by Mr. Wells and Ms.
        Wells are the same shares.  See "Security Ownership  of  Certain
        Beneficial Owners and Management."

</FN>

            Five (5) meetings of the Board of  Directors  were  held  during
1997.   The Board of Directors has delegated certain  functions  to standing
committees of the Board.  The Executive Committee is authorized  to  perform
all of the functions of  the  Board  of  Directors  except as limited by the
Company's Articles of Incorporation and Bylaws  and  by  certain  provisions
contained in the resolution creating the Executive Committee.  The Executive
Committee held  one (1)  meeting  during 1997.  The members of the Executive
Committee for 1997  were  Messrs.   Hersman,  Kiley,  Wells  and  Mays.  The
Audit Committee's prescribed  functions are [i] to recommend to the Board of
Directors  the  accounting  firm to  be selected as the independent auditors
for the Company and its subsidiaries and [ii] to act on behalf of the  Board
in  meeting  with the independent auditors  and  the  appropriate  corporate
officers  to  review  matters  relating  to  corporate  financial reporting,
accounting  procedures,  policies  and  controls,  and  the  scope  of   the
respective audits of the  independent auditors  and  any internal auditor of
the Company.   In addition, the Audit Committee is responsible for reviewing
and reporting the results of each  audit  and  making recommendations to the
Board  with  respect  to  financial  reporting   and  accounting  practices,
policies, controls and safeguards.  The Audit Committee held one (1) meeting
during 1997.  The members of the Audit Committee for 1997 were Ms. Wells and
Messrs.  Harralson, Kiley, Mays, Powell, Ward, and Wells.   The  Company has
not  established  standing  nominating   or   compensation   committees   or
committees performing similar  functions.   All directors  attended  75%  or
more  of the combined total of the meetings of the Board of Directors and of
all committees on which they served.


                            DISCRETIONARY AUTHORITY
                           IN ELECTION OF DIRECTORS

            The Board of Directors has no reason to believe that any of  the
nominees will be unavailable to serve as a director.  If any nominee  should
become unavailable before the Meeting, the persons named in the accompanying
form  of  Proxy,  or  their  substitutes,  reserve  the  right to vote for a
substitute nominee  selected by the Board of Directors.  In addition, if any
shareholder or shareholders shall vote shares cumulatively or otherwise  for
the election of a director or directors other than the nominees named above,
or

                                       4

<PAGE>  8

substitute nominees, or for less than all of them, the persons named  in the
accompanying form of Proxy, or  their substitutes, reserve the right to vote
cumulatively for some  number  less  than all of the nominees named above or
any substitute nominees, and  for  such of the persons nominated as they may
choose.

            If  for any reason more than eight (8) persons are to be elected
directors, the persons named in  the  accompanying  form of  Proxy, or their
substitutes,  are  not  authorized  to  vote  shares  represented by proxies
received for more than eight  (8)  nominees.  If  for  any  reason less than
eight (8)  persons  are  to  be  elected directors, the persons named in the
accompanying form of Proxy, or their substitutes, reserve the right  to vote
such shares for nominees equal in number to the number  to  be  elected from
among those named above or substitute nominees.



                       EXECUTIVE OFFICERS OF THE COMPANY

            The Company's executive officers,  as  listed below, are elected
annually  to  their executive offices and serve at the pleasure of the Board
of Directors.

<TABLE>
<CAPTION>
                                  Present Positions With the                   Principal Occupation
     NAME/AGE                   COMPANY AND/OR CITIZENS SECURITY<F1>        IN PAST FIVE OR MORE YEARS
<S>                   <C>                                              <C>
Darrell R. Wells      President and Chief Executive Officer, Director  General Partner, Security Management
55                    and Chairman of the Board of the Company         Company (investments and investment
                                                                       management), Louisville, Kentucky

Lane A. Hersman       Executive Vice President and Chief Operating     Present principal positions with the Company
46                    Officer and Director of the Company;             and with Citizens Security since July, 1995;
                      President and Chief Executive Officer and        formerly senior financial management
                      Director of Citizens Security                    positions with the Company since 1991 and
                                                                       with Citizens Security since 1988

Robert N. Greenwood   Vice President, Operations, of the Company       Present  position  with the Company since
63                    Senior Vice President, Operations, of Citizens   1992 and with Citizens Security since 1989
                      Security

James L. Head         Vice President, Administration, of the           Present  positions with the Company since
64                    Company; Senior Vice President,                  1992 and with Citizens Security since 1990
                      Administration, of Citizens Security                   

Stephen L. Marco      Vice President and Chief Actuary of the          Present  positions with the Company since
47                    Company; Senior Vice President and Chief         1993 and with Citizens Security since 1992
                      Actuary of Citizens Security                           

Paul M. Marquess      Vice  President,  Agency, of the Company;        Present positions with the Company and
60                    Senior Vice President, Agency, of Citizens       Citizens Security since June, 1996; formerly
                      Citizens Security                                Manager, Management Development, Agency
                                                                       Group, Providian Corporation (insurance
                                                                       holding corporation)

Brent L. Nemec        Vice  President, Chief Financial Officer,        Present  positions  with  the Company and
43                    and Treasurer of the Company; Senior Vice        Citizens Security since July, 1996; formerly
                      President, Chief Financial Officer, and          Second Vice President, Financial Reporting
                      Treasurer of Citizens Security                   Agency Group, Providian Corporation
                                                                       (insurance holding corporation)
</TABLE>
[FN]

<F1>    Citizens Security Life Insurance Company ("Citizens Security") was the
        Company's corporate predecessor and is now its principal subsidiary.
</FN>

                                       5

<PAGE>  9


                            EXECUTIVE COMPENSATION


            The   following   table  provides  certain  summary  information
concerning compensation paid or accrued by the  Company and its subsidiaries
to or on behalf of the Company's President   and   Chief   Executive Officer
and its Executive Vice President and Chief Operating  Officer (together, the
"Named Executive Officers") for the fiscal  years ended December  31,  1997,
1996 and 1995.   Disclosure for the  remaining   executive officers  is  not
required because none had annual salary and bonus  that   exceeded $100,000.


                          SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>

                                                                                      Other
                                                                                      Annual        All Other
NAME AND PRINCIPAL POSITIONS                   YEAR          SALARY       BONUS    COMPENSATION   COMPENSATION
<S>                                          <C>        <C>              <C>         <C>             <C>
Darrell R. Wells, President and Chief          1997       $     0         $  0         $   0          $  0
Executive Officer, Director and Chairman
of the Board<F1>                               1996       $     0         $  0         $   0          $  0
                                               1995       $     0         $  0         $   0          $  0

Lane A. Hersman, Executive Vice                1997       $109,100        $  0         $   0<F2>      $  5,400<F3>
President and Chief Operating Officer and
Director                                       1996       $103,750        $  0         $   0<F2>      $  1,126<F3>
                                               1995       $95,050         $  0         $   0<F2>      $  1,242<F3>
</TABLE>
[FN]

<F1>    Mr. Wells  was  first  elected  an officer of the Company  in  1995.
        He does not receive any compensation for serving as an officer.

<F2>    Other Annual Compensation consists of personal use of an automobile.
        The aggregate cost to the  Company of such personal benefits did not
        exceed the lesser of $50,000 or 10% of the annual salary received by
        Mr. Hersman.

<F3>    Includes  contribution  by  Company  to  Mr.  Hersman's  401(k) plan
        (beginning in  1997)  and  term   life  insurance premiums.

</FN>
            The  following  table  provides information  with respect to the
Named Executive  Officers  concerning  unexercised  options  to purchase the
Class A Stock held as of December 31, 1997:

                       AGGREGATED YEAR-END OPTION VALUES

<TABLE>
<CAPTION>
                                                                                  Value of unexercised in-the-
                                   Number of unexercised options at year end      money options at year end <F1>
NAME                                       EXERCISABLE/UNEXERCISABLE                EXERCISABLE/UNEXERCISABLE
<S>                                <C>                                              <C>
Darrell R. Wells                                            0/0                                 $0/0
Lane A. Hersman                                         5,000/0                                 $0/0
</TABLE>
[FN]

<F1>    Closing  high  bid as of the last trading day of 1997  (December 31,
        1997) minus the exercise price.

</FN>
                                       6

<PAGE>  10


            Lane A. Hersman is  employed  by  the Company as Executive  Vice
President  and Chief Operating Officer and by Citizens Security as President
and Chief  Executive  Officer under an agreement expiring June 30, 1998 that
provides for  cash compensation (included in the Summary Compensation Table)
and certain personal benefits (including those benefits described in Notes 2
and 3  to  the  Summary  Compensation  Table and other benefits standard for
executive employees). If the  Company should terminate his employment before
the specified termination date other than in the event of his death  or  for
cause, Mr. Hersman would be  entitled  to  a severance  payment equal to his
then  current  salary   for  a period of one year.

            Each  member of the Board  of Directors who is  not a  full-time
employee  of  the  Company  or  its  subsidiaries  or  who  is not otherwise
compensated as such receives a fee of $4,000 per year and meeting attendance
fees of at least $3,600 per year.


            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
                       BY DIRECTORS AND EXECUTIVE OFFICERS

            The  Securities  Exchange  Act of 1934  requires  the  Company's
directors  and  executive  officers  and any person beneficially owning more
than ten percent (10%)  of  the  Class  A  Stock  to  file  certain  reports
of ownership and changes in  ownership  with  the  Securities  and  Exchange
Commission  ("SEC").   Based  solely on its review of reports filed with the
SEC,  the  Company  believes  that all filing requirements applicable to its
directors, executive officers, and ten percent (10%) beneficial owners  were
satisfied during 1997.


                         CERTAIN TRANSACTIONS INVOLVING 
                        DIRECTORS AND EXECUTIVE OFFICERS

            Darrell  R.  Wells provides portfolio management for the Company
and Citizens Security, through SMC Advisors, Inc. ("SMC") of which he is the
principal officer,  a director, and  the sole  shareholder.   Frank T. Kiley
is  also  an officer and director  of  SMC.   In  July 1994, the Company and
Citizens  Security  entered  into  separate contracts with SMC for portfolio
management services.  The contracts provide for aggregate annual fixed  fees
of $30,000 and incentive compensation equal to five percent (5%) of the  sum
of the net realized capital gains and losses plus the net unrealized capital
gains  and  losses  in  the  bond  and  stock  portfolios of the Company and
Citizens Security during each year.  Total fixed fees paid or accrued by the
Company under these contracts for 1996 were $30,000 (equal to  about .04% of
average   cash  and  invested  assets  during  1996),  while  no   incentive
compensation was payable for 1996.  Total fixed fees paid or  accrued by the
Company  under these contracts for 1997 were $30,000 (equal to about .04% of
average cash and invested  assets  during 1997).   Additionally, $306,767 in
incentive fees were incurred and  paid  during  1997 (equal to about .47% of
average cash and invested assets during 1997).   Any excess of net  realized
and unrealized capital losses over net realized and unrealized capital gains
at the end of a year is not carried forward to the next year.  The contracts
provide  for automatic renewal for successive one-year periods unless either
party gives at least 30 days' notice  of  termination  as of the end of  the
then current period.  The  contracts  have  been  renewed  for  1998.    The
contracts are also  subject to termination in  certain  events of default or
insolvency.   Portfolio  investments  are  limited  to investments  that are
eligible under the Kentucky Insurance Code and regulations  and are to be in
accordance with the overall investment policies of the Company  and Citizens
Security.

            In connection with its acquisition  of  Integrity  National Life
Insurance  Company  in  September, 1995,  the Company obtained $6,400,000 in
financing  from  a  commercial  bank.   As  part  of  its  security  for the
financing, the bank required that Mr. Wells personally guarantee  $2,000,000
of  the  financing.   In  consideration  of  the  guaranty by Mr. Wells, the
Company  entered  into  a  guarantor's compensation agreement with Mr. Wells
under  which  the  Company  paid  a  fee  of  10%  of  the $2,000,000 amount
guaranteed  by  Mr.  Wells  (that  is,  $200,000)  on  the  date of the bank
financing and agreed to pay 

                                       7

<PAGE>  11

a further guaranty fee on each anniversary thereof as long as the Mr. Wells'
guaranty  remains  outstanding.   All  payments  are  to  be  in the form of
promissory  notes  except  as   hereinafter   described.    The  guarantor's
compensation agreement calls for annual fees to be based on a percentage  of
the  outstanding  principal  balance  of the amount guaranteed by Mr. Wells,
beginning  with  10%  on  the first anniversary and thereafter decreasing in
stages  to  0.5%  on  the  last  anniversary before maturity, for an average
percentage fee of 4.21% per annum over the entire term.

            In September, 1996, the Company and Mr. Wells agreed to a  first
amendment to  the guarantor's compensation agreement.  In lieu of paying Mr.
Wells  the  fee  of  $200,000  called  for  by  the  agreement  on the first
anniversary  of  the  bank  financing,  the  Company   agreed to  pay SMC an
additional  fee  of  15%  of the  sum  of the net realized capital gains and
losses plus the net  unrealized  capital  gains  and losses  in the bond and
stock  portfolios of  the  Company during the period  from  October  1, 1996
through September 30, 1997 (by virtue of  the Company's payments to the bank
described in the following paragraph, the fee was subsequently reduced  from
15%  to  about 12.8%).  Pursuant to the terms of the first amendment, during
1997 the Company paid SMC a  guaranty  fee  of $133,464 for the twelve month
period ended September   30,   1997.     In September, 1997, the Company and
Mr.  Wells  agreed  to a  second  amendment  to the guarantor's compensation
agreement which essentially renewed for another  year (through September 22,
1998) the provisions set forth in the first   amendment.  The  formula   for
calculating the amount the Company  will  owe  SMC  is  the same as that set
forth  in  the  first  amendment.   Accordingly,  the  amount payable to SMC
pursuant  to  the second amendment will not be determinable until September,
1998.  For  the  period  between  September 30, 1997 and December 31, 1997 a
guaranty fee of $36,119 has been  accrued.   Unless  the  parties  otherwise
agree, these  modifications  will  not  apply  to  any  future  period after
September 22, 1998.   In  the   event  the  Company's  investment   advisory
agreement  with SMC is terminated, any portion of the fee  that SMC does not
receive will  become  payable  to  Mr. Wells.

            The  Company  has made total payments of $390,000 to the bank on
the  portion  of  the  bank  financing guaranteed by Mr. Wells, reducing the
balance to $1,610,000.   Assuming that there are no further payments on that
portion and  no  future modifications of the kind described in the preceding
paragraph, the Company's  total  payments  to Mr.  Wells for the period from
September 22, 1998 through maturity will be approximately $88,550.

            The annual guaranty fees to Mr. Wells are payable in the form of
non-negotiable promissory notes of the Company due in  2003.  The notes bear
interest at the prime rate charged by the commercial bank.   The guarantor's
compensation agreement  also provides  that the Company  and  Mr.  Wells may
agree  to exchange  the  notes for securities  of the Company on terms to be
determined by a majority of the members of the Company's  Board of Directors
who are not affiliated with Mr. Wells.  The $200,000 note issued on the date
of the bank financing in 1995,  together  with  $29,743  in accrued interest
thereon, was prepaid by  the Company  on  April  7, 1997.

                              OTHER MATTERS

            No  business other than the Election of Directors is expected to
come before the Meeting,  except  for  matters incident   to   its  conduct.
Should any other matters requiring a vote of shareholders  arise,  including
a question of adjourning the Meeting,  the persons named in the accompanying
form  of  Proxy  or  their  substitutes will vote thereon according to their
judgment of the best interests of the Company.


                      INDEPENDENT PUBLIC ACCOUNTANTS

            On  August  6,  1997,  the  Board  of  Directors  approved   the
appointment  of  Ernst  &  Young,  LLP  as  the Company's independent public
accountants and auditors with respect to the Company's financial

                                       8

<PAGE>  12

statements for the year ending December 31, 1997.   Ernst  &  Young, LLP has
conducted the audits of the Company since  its  organization in 1990 and has
conducted the audits of  Citizens Security since the year ended December 31,
1989.   The  Board  of Directors ordinarily selects an independent certified
public  accountant  and auditor for a year in the last half of the year.  It
has not yet made a  selection  for the current year.

            It is expected that a representative of Ernst & Young,  LLP will
be present at the Meeting,  will have the opportunity to make a statement if
the  representative  desires  to  do so, and will be available to respond to
appropriate questions.


                              FINANCIAL STATEMENTS

            Financial statements of the Company for its most recent year are
contained  in  the 1997 Annual  Report  to  Shareholders, a copy of which is
included with the copies of this Proxy Statement mailed    to  shareholders.
Additional copies are available to shareholders on request addressed to  the
President, The Marketplace, Suite  300, 12910  Shelbyville Road, Louisville,
Kentucky 40243.  The  Annual Report and such financial statements are not to
be considered as part of this Proxy Statement  because  they  are not deemed 
material for the exercise of prudent judgment in regard to the matters to be
acted  upon at the Meeting.


                            PROPOSALS BY SHAREHOLDERS

            Any shareholder proposals that may be included in the  Board  of
Directors' proxy statement and form of proxy  for  presentation  at the 1999
Annual  Meeting  of  Shareholders  must  be  received  by the Company at The
Marketplace,  Suite  300, 12910 Shelbyville Road, Louisville, Kentucky 40243
not later than December 29, 1998.


                              GENERAL INFORMATION

            This  solicitation of proxies by the Board of Directors is being
conducted  primarily  by  mail.   The  Company  will  bear  the costs of the
solicitation,  which  may  include reimbursement paid to brokerage firms and
others for their reasonable expenses in forwarding solicitation material for
the Meeting to beneficial owners.  Certain officers, directors, and  regular
employees of the Company may also solicit proxies on behalf of the  Board of
Directors by means of telephone calls, personal interviews, and  mail  at no
additional  expense   to   the Company,   except  any  actual  out-of-pocket
communications charges that, if incurred, are not expected to exceed $500.

            All  shareholders who do not expect to attend  the  Meeting  are
urged to complete, date,  sign, and return the accompanying form of Proxy in
the return envelope enclosed  for  that purpose.

                                       9

<PAGE>  13
                                                                  
                                                                     (Front)
PROXY


                  CITIZENS FINANCIAL CORPORATION
        PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
             FOR SHAREHOLDERS MEETING ON MAY 21, 1998


            The undersigned hereby appoints James L. Head and Len E. Schweitzer
and  each  or  either of them, as true and lawful agents and proxies, with full
power of substitution  in  each,  to  represent  the undersigned in all matters
coming  before the 1998 Annual Meeting of Shareholders  of  Citizens  Financial
Corporation  to  be  held  at the office of the Company, The Marketplace, Suite
300, 12910 Shelbyville Road,  Louisville, Kentucky on Thursday, May 21, 1998 at
2:00 p.m. Eastern Daylight Time,  and any adjournments thereof, and to vote all
shares owned of record by the undersigned as follows:


      1.    ELECTION OF DIRECTORS
            Nominees:   John H. Harralson,  Jr.,  Lane  A.  Hersman,  Frank  T.
                        Kiley,  Charles  A.  Mays,  Earle  V. Powell, Thomas G.
                        Ward, Darrell R. Wells and Margaret A. Wells.

            [ ]   VOTE FOR all nominees listed above, except vote withheld from
                  following nominees (if any):
            ___________________________________________________________________

            OR

            [ ]   VOTE WITHHELD from all nominees listed above.


      2.    OTHER MATTERS
            In their discretion, to vote with respect to any other matters that
            may come before the Meeting or any adjournments  thereof, including
            matters incident to its conduct.

            WHEN  PROPERLY  EXECUTED,  THIS PROXY WILL BE VOTED IN  THE  MANNER
SPECIFIED ABOVE BY THE SHAREHOLDER.  TO  THE EXTENT CONTRARY SPECIFICATIONS ARE
NOT GIVEN, THIS PROXY WILL BE VOTED FOR THE  NOMINEES LISTED IN ITEM 1 WITH THE
DISCRETIONARY AUTHORITY SET FORTH IN THE ACCOMPANYING PROXY STATEMENT.

<TABLE>
<CAPTION>
                       PLEASE DATE AND SIGN ON THE REVERSE SIDE

<PAGE>  14


<S>                     <C>                                            <C>
_____________________________________________________________________________________________
                                                                        (Back)
</TABLE>



PLEASE SIGN EXACTLY AS              Dated:  _________________, 1998
NAME APPEARS BELOW

                                    ______________________Signature

                                    ______________________Signature

                                    (Joint Owners Should Each Sign.
                                    Attorneys-in-Fact, Executors,
                                    Administrators, Custodians,
                                    Partners, or Corporation Officers
                                    Should Give Full Title).

                   PLEASE DATE, SIGN, AND RETURN THIS PROXY
                      IN THE ENCLOSED ENVELOPE PROMPTLY.
            NO POSTAGE IS NECESSARY IF MAILED IN THE UNITED STATES.




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