CITIZENS FINANCIAL CORP /KY/
10KSB, 2000-03-29
ACCIDENT & HEALTH INSURANCE
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                   U.S. SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                 FORM 10-KSB

           ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
           EXCHANGE ACT OF 1934
                 For the fiscal year ended DECEMBER 31, 1999

           TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
           EXCHANGE ACT OF 1934
           For the transition period from __________ to __________

                        Commission file number 0-20148

                        CITIZENS FINANCIAL CORPORATION
                (Name of small business issuer in its charter)

                Kentucky                               61-1187135
        (State of Incorporation)          (I.R.S. Employer Identification No.)

              12910 Shelbyville Road, Louisville, Kentucky 40243
                   (Address of principal executive offices)

                                (502) 244-2420
                         (Issuer's telephone number)


Securities registered under Section 12(b) of the Exchange Act:  None

Securities registered under Section 12(g) of the Exchange Act:  Class A
Stock, No Par Value


Check  whether  the  issuer  (1) filed  all  reports  required  to be filed by
Sections 13 or 15(d) of the  Exchange  Act during the past 12 months,  and (2)
has been  subject  to such  filing  requirements  for the  past 90  days.  Yes
X   No

Check if there is no disclosure  of delinquent  filers in response to Item 405
of  Regulation  S-B  contained  in  this  form,  and  no  disclosure  will  be
contained,  to  the  best  of  registrant's  knowledge,  in  definitive  proxy
information  incorporated  by reference in Part III of this Form 10-KSB or any
amendment to this Form 10-KSB.  [ X ]

State issuer's revenues for its most recent fiscal year:  $36,263,112.

State   the   aggregate   market   value  of  the   common   equity   held  by
non-affiliates:  $8,990,650  (based on a $12.50 per share  quoted bid price on
March 27, 2000).

State the  number of shares  outstanding  of each of the  issuer's  classes of
common equity, as of the latest practicable date:  1,762,715 shares of Class A
stock as of March 27, 2000.

                     DOCUMENTS INCORPORATED BY REFERENCE
Portions of the issuer's  Board of Director's  Proxy  Statement for the Annual
Meeting of Shareholders now scheduled for May 25, 2000 are  incorporated  into
Part III of this Form 10-KSB.

Transitional Small Business Disclosure Format (Check one):   Yes
No  X

The date of this Report is March 29, 2000.

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<PAGE>


                                   CONTENTS


                                    PART I


                                                                          Page

ITEM   1.  DESCRIPTION OF BUSINESS.......................................   3
ITEM   2.  DESCRIPTION OF PROPERTY.......................................  10
ITEM   3.  LEGAL PROCEEDINGS.............................................  10
ITEM   4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY
                HOLDERS .................................................  10


                                   PARTII

ITEM   5.  MARKET FOR COMMON EQUITY AND
                RELATED STOCKHOLDER MATTERS .............................  10
ITEM   6.  MANAGEMENT'S DISCUSSION AND ANALYSIS OR
                PLAN OF OPERATIONS ......................................  12
ITEM   7.  FINANCIAL STATEMENTS..........................................  25
ITEM   8.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
                ACCOUNTING AND FINANCIAL DISCLOSURE .....................  46


                                   PART III

ITEM   9.  DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS,
                COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT .......  46
ITEM  10. EXECUTIVE COMPENSATION ........................................  46
ITEM  11. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                OWNERS AND MANAGEMENT ...................................  46
ITEM  12. CERTAIN RELATIONSHIPS AND RELATED
                TRANSACTIONS ............................................  46
ITEM  13. EXHIBITS AND REPORTS ON FORM 8-K ..............................  47
SIGNATURES ..............................................................  48
EXHIBIT INDEX ...........................................................  49


This report contains projections and other forward-looking  statements regarding
future events or the future financial performance of the Company.  Actual events
and  results  may  differ  materially  from those in the  projections  and other
forward-looking  statements set forth herein.  Among the important  factors that
could  cause  actual  events or results to differ  materially  from those in the
projections and other forward-looking statements are general economic conditions
, including  interest rate changes and stock market  performance;  the Company's
ability to achieve operating effciencies; customer response to marketing efforts
;  mortality  and  morbidity  trends;  changes in Federal tax law;  competition;
regulatory  changes;  actions of independent  rating agencies,  and unaticipated
litigation.  Readers  are  referred to the Items 1,6 and 7 in this report and to
the Company Report on Financial  Statements in the Company's Annual Report for a
discussion of these and other important risk factors  concerning the Company and
its operations.

                                       2
<PAGE>

                                    PART I
                       ITEM 1.  DESCRIPTION OF BUSINESS


General

Citizens  Financial  Corporation  (herein,  the "Company" or the "Registrant")
was  incorporated  in  Kentucky  in  1990 at the  direction  of the  Board  of
Directors of Citizens  Security Life Insurance Company  ("Citizens  Security")
for the ultimate purpose of becoming an insurance  holding  company.  Pursuant
to a  merger  completed  in 1991,  Citizens  Security  became  a  wholly-owned
subsidiary of the Company.  The Company is now a holding  company that engages
in the  business  of  life  insurance,  annuities,  and  accident  and  health
insurance  through Citizens Security and United Liberty Life Insurance Company
("United Liberty") (herein collectively,  the "Life Insurance  Subsidiaries").
On  October  14,  1999,  the  Company  acquired  Kentucky   Insurance  Company
("Kentucky  Insurance"),  which is licensed as a property and casualty insurer
in four  states.  Kentucky  Insurance  is planning to offer home  service fire
and  casualty  insurance  coverage;  however,  it  currently  has no  business
inforce.  The Life Insurance  Subsidiaries  and Kentucky  Insurance are herein
collectively referred to as the "Insurance Subsidiaries".

Citizens  Security  was  incorporated  in Kentucky and  commenced  business in
1965. In 1971,  Citizens  Security  acquired Central  Investors Life Insurance
Company  by  merger.  In  1987,  it  purchased  the  stock of Old  South  Life
Insurance  Company  ("Old  South").  In 1992,  Old South merged into  Citizens
Security.  In 1995, the Company and Citizens Security purchased  substantially
all of the stock of Integrity  National Life Insurance  Company  ("Integrity")
and merged it into  Citizens  Security.  On May 12,  1998,  Citizens  Security
purchased  all of the  outstanding  shares  of  United  Liberty.  See  Item 6.
"Management's  Discussion and Analysis or Plan of Operations" and Item 7, Note
2 of the Notes to Consolidated  Financial Statements for a description of this
acquisition.  The  Life  Insurance  Subsidiaries  are  currently  licensed  to
transact the business of life  insurance,  annuities,  and accident and health
insurance.  Citizens  Security is licensed in twenty  states and the  District
of Columbia while United Liberty is licensed in twenty-three states.


Insurance Operations

The  Company,  through  its  Life  Insurance  Subsidiaries,  operates  in five
segments -- 1) home service life insurance,  2) broker-sold life insurance and
annuities,  3)  preneed  life  insurance,  4) dental  insurance,  and 5) other
health and accident  insurance.  The home  service and preneed  life  segments
provide  individual  coverages;  the dental segment  provides group coverages;
while the broker life and other health segments  include  individual and group
insurance  coverages.  The following  table  presents each business  segment's
revenue;  pretax  income  or loss  excluding  realized  investment  gains  and
interest  expense;  and ending assets for each of the last three fiscal years.
Additional   segment   information  is  contained  in  Item  6,  "Management's
Discussion and Analysis or Plan of  Operations"  and in Item 7, Note 11 of the
Notes to Consolidated Financial Statements.

                                       3
<PAGE>

Segment Revenue, Profit or Loss, and Assets:

Year Ended December 31                     1999         1998          1997
- ----------------------------------------------------------------------------
Revenue:
  Home Service Life                 $ 8,745,144   $ 8,315,665   $ 8,322,333
  Broker Life                         6,003,025     5,341,104     4,482,486
  Preneed Life                        3,614,758     2,099,584           ---
  Dental                              7,141,409     6,435,680     7,218,575
  Other Health                        1,383,437     1,409,483     1,485,301
- ----------------------------------------------------------------------------
  Segment Totals                     26,887,773    23,601,516    21,508,695
  Net  realized   investment  gains,
  net of expenses                     9,375,339     3,675,489     2,193,148
- ----------------------------------------------------------------------------
  Total Revenue                     $36,263,112   $27,277,005   $23,701,843
- ----------------------------------------------------------------------------

Year Ended December 31                     1999        1998          1997
- ----------------------------------------------------------------------------
Segment Profit (Loss):
  Home Service Life                 $   312,703   $  211,713     $   97,098
  Broker Life                           150,317      254,189        100,655
  Preneed Life                         (993,560)      15,325            ---
  Dental                                436,587      295,038        214,495
  Other Health                          (64,524)      90,174        206,591
- ----------------------------------------------------------------------------
  Segment Totals                       (158,477)     866,439        618,839
  Net  realized   investment  gains,
  net of expenses                     9,375,339    3,675,489      2,193,148
  Interest expense                      553,017      468,268        341,275
- ----------------------------------------------------------------------------
  Income before Income Tax          $ 8,663,845  $ 4,073,660    $ 2,470,712
- ----------------------------------------------------------------------------


December 31                                  1999         1998          1997
- ----------------------------------------------------------------------------

Assets:
  Home Service Life                  $ 47,347,032  $43,299,037   $42,944,975
  Broker Life                          57,958,271   52,783,159    39,165,663
  Preneed Life                         29,754,353   30,869,962           ---
  Dental                                  913,939      674,728       699,382
  Other Health                          2,006,435    1,872,237     1,939,822
- ----------------------------------------------------------------------------
  Total Assets                       $137,980,030  $129,499,123  $84,749,842
- ----------------------------------------------------------------------------


Home  Service  Life.  The Home Service  Life  segment  consist of  traditional
whole  life  insurance,  which  provides  policyholders  with  permanent  life
insurance and fixed,  guaranteed  rates of return on the cash value element of
policy  premiums.  Agents for these products sell  primarily  small face value
policies  (typically  from $1,000 to $10,000).  These  policies are subject to
normal underwriting  procedures with the extent of such procedures  determined
by the amount of insurance, age of applicant and other pertinent factors.

Broker  Life.   The  Broker  Life  segment  offers   traditional   whole  life
insurance;   universal  life  insurance,  which  provides  policyholders  with
permanent  life  insurance  and  adjustable  rates of return on the cash value


                                       4
<PAGE>

element of policy  premiums,  based upon current  interest  rates;  annuities;
group  life;   accidental   death  and   dismemberment;   and  dependent  life
insurance.  The  majority  of Broker  Life sales  consist of whole life graded
death benefit and simplified issue policies.


The graded death benefit  policy,  introduced  in the second  quarter of 1997,
returns  premium  plus  interest  compounded  at an annual  rate of 10% if the
insured dies of natural  causes  during the first three years the policy is in
force.  After  three  years,  and during the first  three years if the insured
dies of an  accidental  cause,  the benefit  payable is the face amount of the
policy.  The simplified  issue product provides full face amount coverage from
date of issue,  is more  extensively  underwritten  and carries  lower premium
rates than the graded death benefit  product.  This product was  introduced in
the third  quarter of 1997.  These  products are  targeted  towards the "final
expense market".

Generally,  traditional whole life insurance products are more profitable than
universal  life  policies,  in part  because  investment  margins are normally
greater  for   traditional   whole  life  products  than  for  universal  life
policies.  Overall  profitability  on universal life policies may decline as a
result of downward  interest  crediting  rate  adjustments  to the extent that
policyholders   withdraw   funds  to  invest  in   higher-yielding   financial
products.  The  profitability of traditional whole life products and universal
life policies is also dependent upon the ultimate underwriting  experience and
the  realization  of  anticipated  unit  administrative   costs.  The  Company
believes that the historical  claims experience for the traditional whole life
and universal  life products  issued by the Life  Insurance  Subsidiaries  has
been within expected ranges, in relation to the mortality  assumptions used to
price the products.

Substantially  all  annuity   considerations  are  attributable  to  sales  of
flexible premium deferred  annuities,  life policy annuity riders,  and single
premium  deferred  annuities.  Generally,  a flexible premium deferred annuity
or a life policy  annuity  rider permits  premium  payments in such amounts as
the policyholder  deems  appropriate,  while a single premium deferred annuity
requires a one-time lump sum payment.

Preneed  Life.  The  Preneed  Life  segment   products  are  traditional  life
policies  sold to  individuals  in  connection  with  prearrangement  of their
funeral and include  single and multi-pay  coverages,  generally in amounts of
$10,000 and less.  These policies are generally  sold to older  individuals at
increased premium rates.

The  following  table  provides  information  concerning  the  Life  Insurance
Subsidiaries'   volume  of  life   insurance   coverage  in  force   excluding
participation in group  underwriting  pools for federal  employees (FEGLI) and
service personnel (SGLI) for each of the last three fiscal years.

Year Ended December 31
(Dollars in Thousands)                     1999          1998           1997
- ----------------------------------------------------------------------------
In force at beginning of period1       $757,571      $680,664       $712,581
Acquired business of United Liberty         ---        88,107            ---
New business issued during period:
   Individual                            84,640        65,860         61,519
   Group                                  7,170         4,026          3,755
- ----------------------------------------------------------------------------
    Total                              $ 91,810      $ 69,886       $ 65,274
- ----------------------------------------------------------------------------
Terminations during period             $ 83,941      $ 81,086       $ 97,191
Termination rate2                        11.70%        10.80%         13.64%
In force at end of period1:
   Individual                           605,309       590,467        507,381
   Group                                160,131       167,104        173,283
- ----------------------------------------------------------------------------
    Total                              $765,440      $757,571       $680,664
- ----------------------------------------------------------------------------
Net reinsurance ceded at end of
period                                 $119,001      $122,993       $115,218

1Before deduction of reinsurance ceded.
2Represents  the  percentage  of  individual  policies  terminated  during the
indicated period by lapse, surrender, conversion, maturity,  or  otherwise.
For  1998,   terminations  of  United  Liberty policies have been annualized.

                                       5
<PAGE>

Dental  Insurance.  Dental  products  are  indemnity  policies  sold on a pure
group  and  voluntary   group  basis.   Voluntary   dental  groups  must  meet
prescribed  participation  limits.  All dental  products have annual limits on
all covered  procedures  and lifetime  limits on  orthodontia  procedures.  In
addition,  orthodontia  and major  restorative  procedures are not covered for
the  first  six  months  to one  year,  depending  upon  the  plan,  unless  a
no-loss-no-gain provision is attached to the policy.

Other Health  Insurance.  Other Health products  include  individual  accident
and health  insurance  policies,  which  provide  coverage for monthly  income
during  periods  of  hospitalization,  scheduled  reimbursement  for  specific
hospital and surgical  expenses and cancer  treatments,  and lump sum payments
for accidental  death or  dismemberment.  Group health plans are also offered,
providing   coverage   for  short  and   long-term   disability,   and  income
protection.  The Company is not allocating  significant marketing resources to
this segment.

Marketing.  The Life  Insurance  Subsidiaries  are currently  licensed to sell
products in 29 states and the  District of  Columbia.  Citizens  Security  and
United  Liberty are both  licensed in the states  designated  below with a "b"
while only  Citizens  Security is licensed  in the states  designated  "c" and
only United Liberty in the states designated "u".

  b Alabama               b  Indiana        u Nebraska        u Oregon
  u Arizona               u  Kansas         u Nevada          c Pennsylvania
  b Arkansas              b  Kentucky       c New Jersey      b South Carolina
  u Colorado              b  Louisiana      u New Mexico      b Tennessee
  c Delaware              b  Maryland       c North Carolina  b Texas
  c District of Columbia  b  Mississippi    u Oklahoma        u Utah
  b Florida               b  Missouri       b Ohio            c Virginia
  c Georgia                                                   b West Virginia


The  Life  Insurance   Subsidiaries   market  products  through  the  personal
producing  general  agent  distribution  system.   Approximately  2,400  sales
representatives  are  licensed as  independent  agents for the Life  Insurance
Subsidiaries.  The majority of these  agents also  represent  other  insurers.
Approximately  350 of these  agents  specialize  in the home  service  market.
That  market  consists  primarily  of  middle  and  low-income   families  and
individuals who desire whole life policies with policy limits  typically below
$10,000.  Agents usually collect premiums directly at monthly  intervals.  The
home   service   market  has  higher  than   average   policy   lapse   rates.
Approximately  120 agents specialize in the preneed market.  Typically,  these
agents are  funeral  directors  or operate  from  facilities  owned by funeral
directors.

The  Life   Insurance   Subsidiaries   furnish   rate   material,   brochures,
applications,  and  other  pertinent  sales  material,  at no  expense  to the
agents.  The agents are  responsible  for complying with state  licensing laws
and any related  appointment  fees.  Agents are  compensated  by  commissions.
The Life Insurance  Subsidiaries  have agent commission  arrangements that are
generally  intended to provide  competitive  incentives for agents to increase
their  production  of new  insurance  and to  promote  continued  renewals  of
in-force  insurance.  Historically,  these incentives have frequently involved
awards,   overrides,  and  compensation  scales  that  escalate  according  to
achievement  levels for  newly-issued  business  and that  provide  additional
payments for renewal business.

Underwriting.  The Life Insurance Subsidiaries follow underwriting  procedures
designed  to assess and  quantify  insurance  risks  before  issuing  life and
health  insurance  policies  to  individuals  and  members  of  groups.   Such
procedures  require  medical   examinations   (including  blood  tests,  where
permitted)  of  applicants  for certain  policies of health  insurance and for
policies  of  life  insurance  in  excess  of  certain  policy  limits.  These
requirements  are  graduated  according  to the  applicant's  age and  vary by
policy type. The Life Insurance  Subsidiaries  also rely upon medical  records
and  upon  each  applicant's  written  application  for  insurance,  which  is
generally  prepared  under the  supervision  of a trained  agent.  In  issuing
health  insurance,  information  from  the  application  and,  in some  cases,
inspection reports,  physician statements, or medical examinations are used to
determine  whether  a policy  should be issued as  applied  for,  issued  with
reduced coverage under a health rider, or rejected.

Acquired  Immunodeficiency  Syndrome  ("AIDS") claims identified to date, as a
percentage of total claims,  have not been  significant for the Life Insurance
Subsidiaries.  Evaluating  the impact of future AIDS claims  under  health and
life  insurance  policies  issued is extremely  difficult,  in part due to the


                                       6
<PAGE>

insufficiency  and  conflicting  data  regarding  the  number of  persons  now
infected  with the AIDS virus,  uncertainty  as to the speed at which the AIDS
virus has and may spread through the general  population,  and advancements in
medical treatment options.  The Life Insurance  Subsidiaries have implemented,
where legally  permitted,  underwriting  procedures  designed to assist in the
detection of the AIDS virus in applicants.

Investments.  The Company  derives a  substantial  portion of its revenue from
investments.  The Life Insurance  Subsidiaries maintain diversified investment
portfolios  that are held primarily to fund future  policyholder  obligations.
State  insurance laws impose certain  restrictions on the nature and extent of
investments by insurance  companies and, in some states,  require  divestiture
of assets  contravening  these  restrictions.  Within  the  framework  of such
laws, the Life Insurance  Subsidiaries  follow a general  strategy to maximize
total return (current income plus appreciation)  without subjecting themselves
to undue risk.  Where  deemed  appropriate,  the Life  Insurance  Subsidiaries
will hold selected  non-investment  grade bonds that provide  higher yields or
are convertible to common stock. The Company  considers a bond  non-investment
grade if it is  unrated or rated  less than BBB by  Standard  & Poor's  Rating
Group  ("S&P")  or BAA by  Moody's  Investors  Service  ("Moody's").  The Life
Insurance  Subsidiaries'  non-investment  grade bonds,  based on reported fair
values,  represented  5.6% of the  Company's  cash and  invested  assets as of
December 31, 1999.  Citizens Security has maintained  substantial  investments
in equity securities in order to achieve higher  investment  earnings than can
usually  be  achieved  through  portfolio  bonds but at a greater  comparative
risk.   The  Company  also   maintains  an  investment   portfolio  of  equity
securities  separate from those of the Life Insurance  Subsidiaries.  Mortgage
loans, federally-insured  mortgage-backed securities,  collateralized mortgage
obligations  and real estate  investments,  apart from the  investment  in the
office building  described in Item 2.  "Description of Property,"  represented
approximately  3.9% of cash and  invested  assets  as of  December  31,  1999.
Neither   the   Company  nor  its   subsidiaries   owned  any   collateralized
mortgage-backed  securities  as of December 31, 1999 that would be included in
the high-risk classification.

For  additional   information  concerning  investment  results,  see  Item  6,
"Management's Discussion and Analysis or Plan of Operations."

Reinsurance.   In  keeping  with  industry   practice,   the  Life   Insurance
Subsidiaries reinsure, with unaffiliated insurance companies,  portions of the
life and health  insurance  risks which they  underwrite.  The Life  Insurance
Subsidiaries  retain no more than $40,000 of individual  life  insurance  risk
and $15,000 of group life  insurance  risk for any single  life.  Graded death
benefit  and  simplified  issue  coverages  above  $4,000  are  generally  50%
reinsured,  with the Life Insurance Subsidiaries maintaining a maximum $10,000
risk on any one  life.  Individual  and group  accidental  death  coverage  is
100%  reinsured.  At December 31, 1999,  approximately  $119,001,000 or 16% of
life insurance in force was reinsured under arrangements  described in Note 12
to   the   Consolidated   Financial   Statements.   Under   most   reinsurance
arrangements described above, new insurance is reinsured  automatically rather
than  on  a  basis  that  would  require  the   reinsurer's   prior  approval.
Generally,  the Life Insurance  Subsidiaries enter into indemnity  reinsurance
arrangements  to assist in  diversifying  their risks and to limit its maximum
loss on large or unusually  hazardous  risks.  Indemnity  reinsurance does not
discharge  the  ceding  insurer's  liability  to  meet  policy  claims  on the
reinsured  business.  Accordingly,  the  Life  Insurance  Subsidiaries  remain
responsible  for  policy  claims on the  reinsured  business  to the  extent a
reinsurer should fail to pay such claims.

Competition.  The insurance  industry is highly  competitive,  with over 1,600
life and health  insurance  companies in the United States.  Many insurers and
insurance  holding  company  systems have  substantially  greater  capital and
surplus,  larger and more diversified  portfolios of life and health insurance
policies,  and larger agency sales operations than those of the Life Insurance
Subsidiaries.  Financial  and  claims-paying  ratings  assigned to insurers by
A.M. Best Company  ("Best") and by  nationally-recognized  statistical  rating
organizations   have  become  more   important  to   policyholders.   Citizens
Security's  rating was last  changed  by Best in  October,  1999,  when it was
upgraded to B (Fair) from B- (Fair).  United  Liberty's  rating at the date of
its  acquisition  was B-  (Fair).  According  to Best,  B and B-  ratings  are
assigned  to  companies  that  have  on  balance,   fair  financial  strength,
operating  performance  and market  profile  when  compared  to the  standards
established  by Best.  Also  according  to Best,  B and B-  companies  have an
ability  to  meet  their  current  obligations  to  policyholders,  but  their
financial  strength  is  vulnerable  to  adverse  changes in  underwriting  or
economic  conditions.  There  are  six  Best  rating  categories  above  the B
category  from B+ to A++. The Life  Insurance  Subsidiaries  will  continue to
pursue  upward  revisions in their Best  ratings.  Kentucky  Insurance  has no
insurance business inforce and is not rated by Best.

                                      7
<PAGE>

S&P  assigns   claims-paying   ability  ratings  to  certain  U.S.   insurers.
Generally,  such a rating is S&P's opinion of an insurer's  financial capacity
to meet the  obligations  of its insurance  policies in accordance  with their
terms.  In the  case  of  companies  like  Citizens  Security  that  have  not
requested   ratings,   S&P's  methodology  uses  statistical  tests  based  on
statutory  financial data as filed with the National  Association of Insurance
Commissioners  ("NAIC").  The rating process does not involve  contact between
S&P analysts and the insurer's  management.  In 1998, S&P changed their rating
methodology  and revised  Citizens  Security's  rating from BBQ to BBPI.  (The
"q"  subscript  designated  the  quantitative  method of rating while the "p"
subscript  designates the public information  method).  United Liberty has not
been  rated  by  S&P.  According  to  S&P,  BB  companies  may  have  adequate
financial  security but their  capacity to meet  policyholder  obligations  is
vulnerable to adverse economic and underwriting  conditions.  The BB rating is
the highest of five ratings in the  vulnerable  range of ratings.  The Company
was not informed of particular reasons for the latest change in its rating.

A  rating  is not a  recommendation  to buy,  sell or hold  securities  and is
subject to revision or withdrawal by the assigning rating  organization.  Each
rating should be evaluated independently of any other rating.

The  Life  Insurance  Subsidiaries  compete  primarily  on  the  basis  of the
experience,  size,  accessibility  and claims response of its customer service
representatives,  product design,  service and pricing.  The Company  believes
that the Life Insurance  Subsidiaries are generally competitive in the markets
in which they are engaged  based upon premium  rates and  services,  have good
relationships  with their  agents,  and have an adequate  variety of insurance
and annuity products approved for issuance.

State Insurance Regulation.  The Insurance Subsidiaries,  in common with other
insurers, are subject to comprehensive  regulation in the states in which they
are  authorized  to  conduct  business.  The  laws  of such  states  establish
supervisory agencies with broad administrative  powers, among other things, to
grant and revoke  licenses  for  transacting  business,  regulate the form and
content of policies,  establish reserve  requirements,  prescribe the type and
amount of allowable  investments,  and review  premium  rates for fairness and
adequacy.   The  Insurance   Subsidiaries   file  detailed  annual  convention
statements  with all states in which they are  licensed to transact  business.
The Kentucky  Department of Insurance also periodically  examines the business
and accounts of the Insurance Subsidiaries.

The Life Insurance  Subsidiaries  also can be required,  under the solvency or
guaranty  laws of most states in which they do  business,  to pay  assessments
(up to prescribed limits) to fund policyholder  losses or liabilities of other
insurance  companies that become insolvent.  These assessments may be deferred
or foregone  under most  guaranty  laws if they would  threaten  an  insurer's
financial  strength and, in certain  instances,  may be offset  against future
premium  or  intangible   property  taxes.  Gross  assessments  for  the  Life
Insurance  Subsidiaries,  net of refunds but before offsets for future premium
or intangible  property taxes, were $(13,000),  $24,665,  and $15,325 in 1999,
1998 and 1997, respectively.

Kentucky,  in common with  substantially  all states,  regulates  transactions
between or affecting  insurance  holding companies and their insurance company
subsidiaries,   including   the  Company  and  the   Insurance   Subsidiaries.
Generally,  under Kentucky  insurance holding company  statutes,  the Kentucky
Department  of  Insurance  must  approve  in advance  the  direct or  indirect
acquisition  of 15% or more of the voting  securities of an insurance  company
organized  under the laws of Kentucky.  Such statutes  also  regulate  certain
transactions  among  affiliates,  including  the  payment of  dividends  by an
insurance   company  to  its  holding  company  parent.   Under  the  Kentucky
statutes,  the Insurance Subsidiaries may not during any year pay dividends on
their  common and  preferred  stock to their  parent  company in excess of the
lesser of the net gain from  operations for the preceding year or 10% of their
capital and surplus at the end of the preceding  year,  without the consent of
the  Kentucky  Commissioner  of  Insurance.  For 2000,  the maximum  amount of
dividends  that Citizens  Security,  United  Liberty,  and Kentucky  Insurance
could pay, without the Commissioner's  approval,  is $569,000,  $236,000,  and
$150,000  respectively.  It is  presently  anticipated  that the Company  will
derive  substantially  all of its  liquidity  from  income and  capital  gains
earned on its  investment  portfolio,  management  service fees and  dividends
paid by the Insurance Subsidiaries,  and Citizens Security's repurchase of its
preferred stock owed by the Company.

                                       8
<PAGE>

During  recent  years,  the National  Association  of Insurance  Commissioners
(NAIC) has taken several steps to address public  concerns  regarding  insurer
solvency.  These steps  included  implementing a state  certification  program
designed to promote  uniformity among the insurance laws of the various states
and developing  insurer  reporting  requirements  that focus on asset quality,
capital  adequacy,  profitability,  asset/liability  matching,  and liquidity.
These requirements  include  establishment of asset valuation reserves ("AVR")
and interest  maintenance  reserves ("IMR"),  risk-based capital ("RBC") rules
to assess the capital  adequacy of an insurer,  and a revision to the Standard
Valuation Law ("SVL") that specifies  minimum reserve levels and requires cash
flow  testing in which  projected  cash  inflows  from assets are  compared to
projected cash outflows for liabilities to determine reserve adequacy.

The Life Insurance  Subsidiaries' AVR, as of December 31, 1999, 1998 and 1997,
is  shown  in  Item  6.  "Management's  Discussion  and  Analysis  or  Plan of
Operations".  Cash flow  testing and the results of such testing as applied to
the Life Insurance Subsidiaries are also described and discussed in Item 6.

RBC  provides a means of  establishing  the capital  standards  for  insurance
companies to support their overall business  operations in light of their size
and risk  profile.  The four  categories of major risk involved in the formula
are  [i]asset  risk  --  the  risk  with  respect  to the  insurer's  assets;
[ii]insurance  risk -- the risk of adverse insurance  experience with respect
to the insurer's liabilities and obligations;  [iii]interest rate risk -- the
interest risk with respect to the insurer's  business;  and [iv]business risk
- -- all other  business  risks.  A  company's  RBC is  calculated  by  applying
factors to various asset,  premium and reserve items,  with higher factors for
those items with greater  underlying risk and lower for less risky items.  RBC
standards  are used by  regulators  to set in  motion  appropriate  regulatory
actions  relating  to  insurers  that  show  signs  of weak  or  deteriorating
conditions.  They also provide an  additional  standard  for minimum  capital,
below  which  companies  would  be  placed  in  conservatorship.  Based on RBC
computations  as of December 31, 1999,  the Insurance  Subsidiaries  each have
capital levels which are at least 400% of the minimum requirements.

Action  taken by the NAIC in these  and  other  areas  may have a  significant
impact on the  regulation  of  insurance  companies  during  the next  several
years.  Given  their  comparatively  small size,  it may be expected  that the
Life Insurance  Subsidiaries  would be affected by more  stringent  regulatory
policy,  both under  existing laws and any new  regulatory  initiatives.  Such
effects could include curtailment or discontinuance of insurance  underwriting
in one or more  states,  mandated  increases  in capital and  surplus,  and/or
other effects.

Federal Income Taxation.  The Life Insurance  Subsidiaries are taxed under the
life  insurance  company  provisions of the Internal  Revenue Code of 1986, as
amended (the  "Code").  Under the Code,  a life  insurance  company's  taxable
income   incorporates   all  income,   including  life  and  health  premiums,
investment  income,  and certain  decreases  in reserves.  The Code  currently
establishes  a  maximum  corporate  tax rate of 35% and  imposes  a  corporate
alternative  minimum  tax rate of 20%.  See Item 6.  "Management's  Discussion
and Analysis or Plan of  Operations"  and Note 9 of the Notes to  Consolidated
Financial Statements.

The Code currently  requires  capitalization  and amortization  over a five to
ten year period of certain  policy  acquisition  costs  incurred in connection
with the sale of certain  insurance  products.  Prior tax laws permitted these
costs to be deducted as  incurred.  These  provisions  apply to life,  health,
and annuity  business.  Certain  proposals to make  additional  changes in the
federal  income  tax  laws,  including  increasing  marginal  tax  rates,  and
regulations  affecting insurance companies or insurance products,  continue to
be  considered  at various  times in the  United  States  Congress  and by the
Internal  Revenue  Service.  The Company  currently cannot predict whether any
additional  changes will be adopted in the foreseeable  future or, if adopted,
whether such measures will have a material effect on its operations.

Reserves.  In accordance  with  applicable  insurance laws, the Life Insurance
Subsidiaries have established and carry as liabilities  actuarial  reserves to
meet  their  policy  obligations.  Life  insurance  reserves,  when  added  to
interest  thereon at certain  assumed  rates and  premiums  to be  received on
outstanding   policies,   are  required  to  be   sufficient  to  meet  policy
obligations.  The  actuarial  factors  used  in  determining  reserves  in the
statutory  basis  financial  statements are based upon  statutorily-prescribed
mortality  and  interest  rates.  Reserves  maintained  for  health  insurance
include the  unearned  premiums  under each  policy,  reserves for claims that
have been  reported  but not yet paid,  and reserves for claims that have been
incurred  but have not been  reported.  Furthermore,  for all health  policies
under which renewability is guaranteed,  additional reserves are maintained in
recognition of the  actuarially-calculated  probability that the frequency and
amount of  claims  will  increase  as  policies  persist.  The Life  Insurance


                                       9
<PAGE>

Subsidiaries  do not  continue  accumulating  reserves on  reinsured  business
after it is ceded.  The Life Insurance  Subsidiaries  are required to maintain
reserves on reinsured  business assumed on a basis  essentially  comparable to
direct  insurance   reserves.   Reinsurance   business  assumed  is  presently
insignificant in amount.

The reserves carried in the financial  statements  included  elsewhere in this
Form 10-KSB are  calculated  on the basis of accounting  principles  generally
accepted in the United  States and differ from the  reserves  specified by the
laws of the various  statutes and carried in the  financial  statements of the
Life  Insurance  Subsidiaries  prepared on the basis of  statutory  accounting
principles.  These differences  arise from the use of different  mortality and
morbidity  tables  and  interest   assumptions,   the  introduction  of  lapse
assumptions  into the reserve  calculation,  and the use of the level  premium
reserve  method  on  all  insurance  business.  See  Note 1 of  the  Notes  to
Consolidated   Financial   Statements  for  certain   additional   information
regarding reserve assumptions under accounting  principles  generally accepted
in the United States.

Employees.  As of March 27, 2000, 77 people,  excluding agents,  were employed
by  the  Company.  As of  that  date,  the  Company  had  approximately  2,400
independent agents licensed to sell its products.



                       ITEM 2.  DESCRIPTION OF PROPERTY

The Company owns,  through  Citizens  Security,  a three-story,  63,000 square
foot office building in suburban  Louisville,  Kentucky completed in 1988. The
Company  and its  Subsidiaries  occupy  about  28% of the  building  for their
headquarters  and home  offices.  The Company  leases the  remaining  space to
unaffiliated  tenants under leases of various duration.  Market conditions for
this  property are favorable  and, in  management's  opinion,  the property is
adequately  covered by insurance.  Currently,  the Company's  policy is not to
invest in additional real estate or real estate  mortgages,  although a change
in such  policy  would not require a vote of security  holders.  In  addition,
the  Company's  current  bank  lending  agreement   precludes   investment  in
additional real estate and in mortgages with a  loan-to-appraised-value  ratio
of more than 75%.



                          ITEM 3.  LEGAL PROCEEDINGS

There are no material  legal  proceedings  pending  against the Company or its
subsidiaries  or of which any of their  property  is the  subject  other  than
routine  litigation  incidental  to  the  business  of  the  Company  and  its
subsidiaries.  There  are no  material  proceedings  in  which  any  director,
officer,  affiliate or shareholder of the Company, or any of their associates,
is a  party  adverse  to the  Company  or any  of  its  subsidiaries  or has a
material interest adverse to the Company or any of its subsidiaries.



                            ITEM 4.  SUBMISSION OF
                     MATTERS TO A VOTE OF SECURITY HOLDERS

No matter was submitted  during the fourth  quarter of the fiscal year covered
by this Form 10-KSB to a vote of the Company's  security holders,  through the
solicitation of proxies or otherwise.



                                    PART II

                       ITEM 5.  MARKET FOR COMMON EQUITY
                        AND RELATED STOCKHOLDER MATTERS

As of March 27, 2000, there were approximately  2,700 holders of record of the
Company's Class A Stock, its only class of common equity.

The  Class A  Stock  is  currently  eligible  for  quotation  on the  National
Association of Securities  Dealers,  Inc.'s Small-Cap Market  ("NASDAQ") under
the trading  symbol CNFL.  Trading volume in 1999 was about 10% of the average
shares  outstanding  during the year and trading volume by non-affiliates  was
about 23% of the average shares owned by non-affiliates during the year.

                                       10
<PAGE>

The following table  summarizes  quarterly high and low bid quotations for the
Class A  Stock  in 1999  and  1998 as  reported  by  NASDAQ.  Such  quotations
reflect  inter-dealer  prices and do not include retail markup,  markdown,  or
commission, and may not represent actual transactions.

                                           Bid Quotations for
                                             Class A Stock
                                       --------------------------
                Quarter
                Ended                     High Bid     Low Bid
                                       --------------------------
                December 31, 1999        $ 12.469       $ 10.750
                September 30, 1999       $ 12.500       $ 11.000
                June 30, 1999            $ 11.250       $  9.250
                March 31, 1999           $ 11.000       $  8.438
                December 31, 1998        $ 10.250       $  8.000
                September 30, 1998       $ 12.000       $ 10.250
                June 30, 1998            $ 15.125       $  9.000
                March 31, 1998           $ 10.000       $  6.000

The  Company  has not  paid a  dividend  on the  Class A Stock.  The  Board of
Directors of the Company has not adopted a dividend  payment policy;  however,
dividends must  necessarily  depend upon the Company's  earnings and financial
condition,  applicable legal  restrictions,  and other factors relevant at the
time the Board of  Directors  considers  a  dividend  policy.  The  Company is
subject to a loan  agreement  covenant that prevents it from paying  dividends
on the Class A Stock  without the  consent of the lender  except to the extent
it can meet certain  requirements  relating to the ratio of its income  before
interest and tax expense plus dividends,  to its interest expense and dividend
payments  for five (5)  consecutive  quarters  and  provided  that there is no
default or potential  default under the loan agreement.  As of January,  2000,
the  Company  could pay  dividends  in the  maximum  amount  of  approximately
$3,025,000 without violating the loan agreement  covenant.  Cash available for
dividends to  shareholders  of the Company must initially come from income and
capital gains earned on its investment portfolio,  management service fees and
dividends  paid  by  the  Insurance  Subsidiaries,   and  Citizens  Security's
repurchase  of its  preferred  stock owned by the Company.  Provisions  of the
Kentucky  Insurance  Code  relating to  insurance  holding  companies  subject
transactions  between the Company and the  Insurance  Subsidiaries,  including
dividends  paid to the Company,  to certain  standards  generally  intended to
prevent such  transactions  from adversely  affecting the adequacy of the Life
Insurance  Subsidiaries' capital and surplus available to support policyholder
obligations.   See  Item  1.  "Description  of  Business  --  State  Insurance
Regulation." In addition,  under the Kentucky  Business  Corporation  Act, the
Company may not pay dividends if, after giving effect to a dividend,  it would
not be  able to pay its  debts  as they  become  due in the  usual  course  of
business or if its total liabilities would exceed its total assets.


                                       11
<PAGE>

                 ITEM 6. MANAGEMENTS DISCUSSION AND ANALYSIS
                            OR PLAN OF OPERATIONS


During 1999,  earnings per share  increased 97% to $3.59 compared to the prior
year while equity per share  increased 32% to $15.86.  A  significant  portion
of these  record  results is  attributable  to  successful  management  of the
Company's  investment  portfolio.  As  detailed  below,  during the past three
years the Company has maintained an equity portfolio  averaging  approximately
$15,600,000  (cost  basis)  which has yielded an average  annual  pretax total
return  in excess  of 40%.  This  cumulative  pre-tax  total  return on equity
positions exceeded $19,500,000 during the past three years.

During 1999, the Company  achieved  sales  increases in all four of its active
product  segments,  Home Service Life,  Broker Life,  Preneed Life and Dental.
Pretax  segment  income  for 1999,  excluding  realized  investment  gains and
interest  expense  declined to a loss of  $158,000,  from a prior year gain of
$866,000.  This decline was impacted by the decision to hold increased  equity
positions,  thus reducing the amount of "non-realized  gain" investment income
allocated  to  operations.  If the Company had  invested its equities in fixed
maturities   yielding  7%,  1999  pre-tax   segment  income  would  have  been
approximately  $922,000  higher,  and  realized  investment  gains  would have
declined.  In  addition,  1999  segment  income  was  impacted  by  additional
marketing  expenditures  in  the  recently  acquired  Preneed  Life  Insurance
segment and moderate  increases in mortality,  partially  offset by continuing
improvement in Dental sales volume and profit margins.

As described below, on October 14, 1999, the Company completed  acquisition of
Kentucky  Insurance  Company  for a  total  purchase  price  of  approximately
$3,550,000.  During  2000,  the Company  plans to make  property  and casualty
"fire  and  contents"  insurance  available  to its  Home  Service  agents  in
approximately five states.

Also during 1999,  the Company  repurchased  35,400 shares of its common stock
during the year at an average price of $11.05 per share.

The Company  manages its  operations in five business  segments,  Home Service
Life, Broker Life,  Preneed Life,  Dental,  and Other Health.  Products in all
five segments are sold through  independent  agency  operations.  Home Service
Life  consists  primarily  of  traditional  life  insurance  coverage  sold in
amounts of  $10,000  and under to middle and lower  income  individuals.  This
distribution  channel  is  characterized  by a  significant  amount  of  agent
contact  with  customers  throughout  the  year.  Broker  Life  product  sales
consist primarily of simplified issue and  graded-benefit  policies in amounts
of  $10,000  and  under.  Other  products  in the Broker  Life  segment  which
comprise a  significant  portion of  existing  business  include  group  life,
universal  life,  annuities and  participating  life  coverages.  Preneed Life
products are sold to individuals in connection  with  prearrangement  of their
funeral and include  single and multi-pay  coverages,  generally in amounts of
$10,000 and less.  These policies are generally  sold to older  individuals at
increased premium rates.  Dental products are term coverages generally sold to
small and  intermediate  size employer  groups.  Other Health products include
various  accident  and  health  coverages  sold to  individuals  and  employer
groups.  Profit  or loss for  each  segment  is  reported  on a pretax  basis,
without an allocation of realized investment gains or interest expense.


ACQUISITIONS

Kentucky Insurance Company

On October  14,  1999,  the  Company  acquired  100% of the stock of  Kentucky
Insurance  from an  unaffiliated  insurance  holding  company  (the  "Kentucky
Insurance  Acquisition").  Kentucky  Insurance  is licensed as a property  and
casualty  insurance company in four states and has approximately  $3.2 million
of statutory  capital and  surplus;  however,  it  currently  has no insurance
operations.   The  aggregate   purchase  price  for  the  Kentucky   Insurance
Acquisition was approximately  $3,550,000 (including net costs associated with
the transaction of approximately  $50,000).  The acquisition was financed with
available  internal funds and $2,500,000 of additional  bank borrowings at the
prime rate.

                                       12
<PAGE>

United Liberty Life Insurance Company

On May 12, 1998 the Company and Citizens  Security acquired 100% of the common
stock of United Liberty from an  unaffiliated  insurance  holding company (the
"United  Acquisition").   The  United  Acquisition  was  accounted  for  as  a
purchase  and United  Liberty's  results of  operations  are  included  in the
consolidated  statements  since  the  date of  acquisition.  United  Liberty's
primary  business is traditional  life insurance,  including a presence in the
preneed funeral funding segment.  This  acquisition  provided the Company with
its Preneed Life  business  segment,  approximately  11% of the premium in its
overall Broker Life segment, and 3% of premium in the Other Health segment.

The aggregate  purchase  price for the United  Acquisition  was  approximately
$7,076,000   (including  net  costs   associated   with  the   acquisition  of
approximately  $445,000).  In  conjunction  with the  acquisition,  the seller
retained approximately  $2,100,000 of United Liberty's real estate related and
other assets, which were replaced with cash by Citizens Security.

The United  Acquisition  was  financed  with the  working  capital of Citizens
Security  and with  approximately  $3,400,000  of the  $6,710,000  of proceeds
under a Term Loan Agreement  dated as of May 8, 1998 between the Company and a
commercial  bank (the "Term Loan  Agreement").  The remaining  borrowing under
the Term Loan  Agreement  represented  refinancing of debt relating to a prior
acquisition.


Integrity National Life Insurance Company

During September,  1995, the Company and Citizens Security acquired the common
stock  of  Integrity   National  Life   Insurance   Company  (the   "Integrity
Acquisition")  from an unaffiliated  insurance holding company.  The aggregate
purchase  price  for the  Integrity  acquisition,  as  finally  adjusted,  was
$9,419,000  (including  $437,000 of net transaction  costs).  This acquisition
provided the Company  with its Home  Service  Life  segment and  approximately
one-third  of its Other  Health  segment.  Integrity  National was merged into
Citizens Security during 1995.


FINANCIAL POSITION

Assets.  At  December  31,  1999,  the  Company's   available-for-sale   fixed
maturities   had  a  fair  value  of   $69,501,248   and  amortized   cost  of
$68,958,634.  The  available-for-sale  portfolio  consists of fixed maturities
and equity  securities  that the Company,  given the proper market  condition,
would sell prior to  maturity.  This  portfolio is reported at fair value with
unrealized gains and losses, net of applicable  deferred taxes and adjustments
to deferred policy  acquisition  costs,  reflected as a separate  component in
shareholders'  equity.  The Company's  fixed  maturities  portfolio  decreased
approximately  8% in 1999  and  increased  approximately  80% in  1998,  on an
amortized   cost   basis.   The  1999   decrease   resulted   primarily   from
repositioning  funds  into the  favorable  equities  markets,  while  the 1998
increase resulted from the United  Acquisition.  Shown below is a distribution
by rating category of the Company's fixed maturities  portfolio as of December
31, 1999.

                                       13
<PAGE>

            Standard & Poors
            Corporation Rating        Amortized Cost1     Fair Value 2
            -----------------------------------------------------------
            Investment grade:
                  AAA to A-               $51,145,732      $49,990,065
                  BBB+ to BBB-             11,746,724       12,877,940
            -----------------------------------------------------------
            Total investment grade         62,892,456       62,868,005
            Non-investment grade:
                  BB+ to BB-                2,381,161        2,430,524
                  B+ to B-                  3,177,000        3,687,711
                  CCC+ to C                   474,922          485,008
                  CI to not rated              33,095           30,000
            -----------------------------------------------------------
            -----------------------------------------------------------
            Total non-investment grade      6,066,178        6,633,243
            -----------------------------------------------------------
            Total fixed maturities        $68,958,634      $69,501,248
            -----------------------------------------------------------

            1 Net of  write-downs  on bonds whose decline in value is believed
              to be other-than-temporary
            2 Fair  values as of  December  31,  1999 were  obtained  from the
              Company's investment advisor's portfolio  review,  which used
              market  prices from Shaw Data Services

The  Company  believes  it  has  a  well  diversified  portfolio  and  has  no
definitive plans to decrease its non-investment grade portfolio  significantly
below its current level,  unless  necessary to satisfy  requirements  of state
regulators or rating  agencies.  The Company  purchases  non-investment  grade
bonds to obtain higher yields or  convertible  features and attempts to reduce
credit risk by  portfolio  diversification.  Non-investment  grade  securities
comprised 8.8% and 11.6% of the fixed  maturities  portfolio,  on an amortized
cost basis at December 31, 1999 and 1998, respectively.

Shown below are the Company's four largest  holdings in  non-investment  grade
bonds by a single issuer as of December 31, 1999.
                                                Non-Investment
                                                 Grade
                December 31, 1999        Book Value  Fair Value
                ------------------------------------------------
                Largest                   $ 905,000 $ 1,029,000
                Second largest              500,000     500,000
                Third largest               476,000     434,000
                Fourth largest              463,000     428,000
                ------------------------------------------------
                Total                    $2,344,000  $2,391,000
                ------------------------------------------------

The Company had no guarantee or other type of investment  associated  with the
issuers represented above.

The  Company's  investment  in  equity  securities  increased  $3,495,000  and
$5,733,000  during 1999 on a cost (net of  write-downs)  and fair value basis,
respectively,  after increasing $2,720,000 and $2,266,000 on the same basis in
1998. As of December 31, 1999 there were  $4,713,000 of net  unrealized  gains
in equity  securities,  as compared with $2,474,000 and $2,929,000 at December
31, 1998 and December  31, 1997,  respectively.  One  security  accounted  for
$672,000 of such gains at December 31, 1999.

The Company  reviews its marketable  investments  each quarter to determine if
there have been  declines  in their  value that in  management's  opinion  are
other-than-temporary.   These   reviews   resulted  in  the   recognition   of
impairment  losses  on  equity  securities  totaling  $1,122,000  during  1999
($77,000,  $110,000,  $403,000  and  $532,000  for the  first  through  fourth
quarters,  respectively).  In  addition,  $450,000 of  impairment  losses were
recognized on fixed maturities  during 1999 ($100,000,  $270,000,  and $80,000
during the first,  second,  and fourth quarters,  respectively).  During 1999,
equity  securities and fixed  maturities were sold which contained  impairment
writedowns of $1,498,000 and $225,000, respectively.

As more extensively discussed under Consolidated Results and Analysis,  below,
the  Company  realized  significant  net  capital  gains  from its  marketable
investments  over the three-year  period ended  December 31, 1999.  Management
believes  these  pretax  net  gains,  which  total  $15,244,000,  ($9,375,000,


                                       14
<PAGE>

$3,676,000,  and  $2,193,000  for  1999,  1998 and  1997,  respectively),  are
greater  than would have been  obtained  from a more  conservative  investment
strategy  involving only investment  grade bonds.  The Company's  strategy has
in some years subjected it to fluctuations in income and shareholders'  equity
of a magnitude  significantly  larger than would be  anticipated  under a more
conservative  investment  strategy.  Net  capital  gains or losses for a given
period are not necessarily indicative of those for future periods.

Citizens  Security owns the building in which the Company and its subsidiaries
maintain  their home offices.  Approximately  43% of the building is leased to
third-party  tenants  and 29% is being  offered  for lease.  In early 1999 the
building was  essentially  fully  occupied,  however,  several  leases expired
during 1999. Market  conditions for this property are generally  favorable and
the Company does not anticipate  significant  difficulty in leasing  available
space.  An appraisal  obtained  during 1996  indicates that the current market
value of the  property is  approximately  $1,700,000  higher than its carrying
value.

The Company has maintained  significant cash and short-term  balances over the
past several  years,  principally  to hedge against the  uncertainty of future
interest rates.

At December 31, 1999,  the Company holds a $158,000  mortgage loan from a real
estate  limited  partnership  in  which  the  Company  also  has a 20%  equity
interest.  The  mortgage  loan,  maturing  March 31, 2000,  permits  revolving
credit  advances,  not to exceed at any time, the lesser of $750,000 or 80% of
the collateral fair value.  Stockholders of the partnership's  general partner
personally guarantee 80% of the loan.

                                       15
<PAGE>

Liabilities.  A  comparison  of total  policy  liabilities  as of December 31,
1999,  1998 and  1997 is  shown  below.  Approximately  82% of the 1999  total
consists  of  future  policy  benefit  reserves  while  policyholder   deposit
liabilities represent 16% of the total.

       Year Ended December 31               1999         1998          1997
       ---------------------------------------------------------------------
       Home Service Life            $ 30,300,225 $ 28,967,749  $ 28,116,965
       Broker Life                    41,718,948   39,933,144    29,076,701
       Preneed Life                   21,509,265   23,260,792           ---
       Dental                            633,751      485,750       502,638
       Other Health                    3,031,510    2,997,162     1,642,479
       ---------------------------------------------------------------------
       Total                        $ 97,193,699 $ 95,644,597  $ 59,338,783
       ---------------------------------------------------------------------

Home  Service  Life  policy  liabilities  comprise  approximately  31%  of the
Company total.  During the past years,  this segment has experienced  moderate
growth,  after  absorbing  declines in the initial  months after the late 1995
acquisition  of Integrity.  The Broker Life  segment's  1999 net growth is due
to the continued favorable sales of the Company's  simplified issue and graded
benefit  life  products  which were  redesigned  in 1998.  The 1998  growth in
Broker Life was due  essentially  to the United  Acquisition.  The majority of
this acquired  business  consists of traditional life  participating  policies
which are no longer  being  sold.  The  Preneed  Life  business  was  obtained
primarily  in the  1998  United  Acquisition.  Life  claims  on this  block of
inforce  business have outpaced the Company's new sales  production.  However,
the Company is nearing  completion of product redesign and is encouraged about
its growth  potential.  The Dental  segment  consists of annual term  accident
and health  coverages.  Accordingly,  policy  liabilities for this segment are
not  significant.  Growth  during  1998 in the Other  Health  segment  relates
primarily  to group  medical  policies  obtained  in the  United  Acquisition.
However, these policies are 100% reinsured to another carrier.

Shown below is a progression of the Company's  policyholder  deposit  activity
for the year ended December 31, 1999.

  Year Ended December 31,                             Universal
  1999                           Total       Annuity  Life           Other
  -------------------------------------------------------------------------
  Beginning Balance       $16,323,652     $9,556,009 $5,163,856 $1,603,787
  Deposits                    705,983        200,227    497,586      8,170
  Withdrawals              (2,080,764)    (1,206,294)  (777,235)   (97,235)
  Interest credited           862,615        468,574    321,396     72,645
  -------------------------------------------------------------------------
  Ending Balance           $15,811,486    $9,018,516 $5,205,603 $1,587,367
  -------------------------------------------------------------------------

The 1999 total  policyholder  deposit net  reduction of $512,000 is comparable
to the 1998 reduction of $496,000,  excluding the impact of deposits  acquired
in the 1998  United  Acquisition.  The  Company  is not  devoting  significant
marketing effort toward these products.

                                       16
<PAGE>

CONSOLIDATED RESULTS AND ANALYSIS

Premiums and Other  Considerations.  The following table details  premiums and
other considerations received during the past three fiscal years.

         Year Ended December 31        1999          1998           1997
         ----------------------------------------------------------------
         Home Service Life       $6,697,932    $6,551,375     $6,548,450
         Broker Life              3,447,440     3,040,231      2,579,345
         Preneed Life             2,298,013     1,066,069            ---
         Dental                   7,105,627     6,414,720      7,194,952
         Other Health             1,295,816     1,299,233      1,368,130
         ----------------------------------------------------------------
         Total                  $20,844,828  $ 18,371,628   $ 17,690,877
         ----------------------------------------------------------------

Home Service Life premium  increased 2.2% during 1999 as the Company  achieved
its most  favorable  sales  results  since the late 1995  acquisition  of this
product line. During 1998, the Company  introduced  redesigned  products based
on feedback from its agency  force.  This redesign  included  raising  premium
rates  approximately  15%,  increasing  the base renewal  commission  rates by
approximately  5% of premium,  simplifying  the policy  application  form, and
streamlining  the policy  underwriting  process for qualifying  agents.  These
changes  were  favorably  received by the Home  Service  Life agency force and
production began increasing during the fourth quarter of 1998.

The 13%  increase  in Broker Life  premium  during  1999 was  attributable  to
increased  sales of simplified  issue and graded benefit life policies as well
as to  receiving  a full  year  of  premium  on  participating  life  policies
obtained  in the 1998  United  Acquisition.  The 18%  increase  in Broker Life
premium during 1998 includes  $340,000 of participating  life premium from the
United  Acquisition,  an  approximate  $123,000 net increase  from  simplified
issue and graded  benefit life  policies  partially  offset by  reductions  in
other  traditional life plans,  $46,000 of additional group life premium,  and
$48,000 less  universal  life  premium/policy  charges.  During late 1997, the
Company   instituted   a  more   conservative   benefit   structure   for  its
graded-benefit  life  plans and added a  companion  simplified  issue  product
targeted  towards  the "final  expense  market".  Sales of the  graded-benefit
product declined  initially due to adoption of the more  conservative  benefit
structure.  However,  these sales recovered  modestly in 1998 and continued to
improve during 1999.  Although the Company is not  aggressively  marketing its
group life products,  enhancements to product design were made during 1998 and
modest sales increases were achieved in 1999 and 1998.

The 1999 growth in Preneed Life premium  reflects  some  increase in the sales
rate and  recognition of a full year of premium from policies  obtained in the
1998 United  Acquisition.  The Company is redesigning and repricing the former
United  Liberty  Preneed  products  and has  expanded  its sales staff  during
1999.  The  Company  anticipates  moderate to strong  growth for this  product
line during the next several years.

The 11% growth in Dental  premium  during 1999 reflects a continuing  focus on
this  market,  favorable  reaction to the quality of customer  service,  and a
modest  marketing   incentive  program  offered  during  the  year.  The  1998
decrease in Dental premium is due to termination of a large  association group
which offered dental coverage to a diverse  membership.  Annual premium volume
for this group totaled  approximately  $1 million;  however their claim ratios
were excessive, therefore coverage was cancelled effective March 1, 1998.

The  Company  has not been  actively  marketing  Other  Health  coverages  for
several years.  However,  in response to agent  requests,  during late 1998 it
began offering a new disability  product.  Pricing,  underwriting,  and claims
experience  on this  product will be closely  monitored  and it is expected to
provide a  competitive  advantage  in building  relationships  with  effective
agents.  The  $69,000  decrease  in 1998  Other  Health  premium  consists  of
$39,000  of  additional  premium  from  the  United  Acquisition  offset  by a
$108,000 decline in individual supplemental health coverages.

Investments.  The Company  monitors its  available-for-sale  fixed  maturities
and equity securities to assure they are  strategically  positioned within the
current  market  environment.  This  practice  has  historically  resulted  in
equity  securities  comprising  10% to 20% of the Company's  cash and invested
assets,  which tends to dampen  current  income  yields in favor of an overall
total return focus.

                                       17
<PAGE>

Investment  income yields were 5.1%,  5.3%, and 5.4% for 1999, 1998, and 1997,
respectively.  The investment  income yield declines in 1999 and 1998 resulted
primarily from higher equity security and short-term investment balances.

As noted above,  although  increased  equity  security  balances have dampened
investment  income yields and segment  operating income results,  total return
performance for the past three years has been very  favorable.  As illustrated
below,  during the past  three  years the  Company's  equity  securities  have
generated  approximately  $16,300,000 of additional  pre-tax  return,  above a
hypothetical 7.0%  fixed-maturity  return.  During this period,  the Company's
annual net pretax total return on its equity portfolio has averaged 41.9%.

                    Equity Portfolio - Pretax Total Return
  ----------------------------------------------------------------------------
  Year Ended December Total/Average          1999          1998          1997
  ----------------------------------------------------------------------------

  Average Equities
  Cost                  $15,589,362   $20,650,875   $14,529,633   $11,587,579
  ----------------------------------------------------------------------------

  Realized Gains1       $16,024,139  $ 10,064,022   $ 3,186,308   $ 2,773,809
  Change in Unrealized
     Gains (Losses)       3,834,309     2,238,293      (454,225)    2,050,241
  Dividends               1,264,066       523,520       422,847       317,699
  ----------------------------------------------------------------------------
  Gross Total Return     21,122,514    12,825,835     3,154,930     5,141,749

  Direct Expenses        (1,521,796)     (702,772)     (237,094)     (581,930)
  ----------------------------------------------------------------------------
  Net Total Return       19,600,718    12,123,063     2,917,836     4,559,819
  7.0% Base Return       (3,273,765)   (1,445,561)   (1,017,074)     (811,130)
  ----------------------------------------------------------------------------
  Excess Return         $16,326,953   $10,677,502   $ 1,900,762   $ 3,748,689
  ----------------------------------------------------------------------------

  Total Return Rate- Gross    45.2%         62.1%         21.7%         44.4%
  Total Return Rate- Net      41.9%         58.7%         20.1%         39.4%

  1 Excludes  adjustments  for  incentive  and guaranty  fees  incurred by the
    Company for investment management services.
    These amounts are included separately as "Direct Expenses".

Net realized  gains on equity  securities  were  $9,131,389,  $2,848,000,  and
$2,132,000 for 1999, 1998, and 1997,  respectively.  These amounts reflect the
direct  expenses  shown  above,  as well as  reductions  for  amortization  of
deferred policy acquisition costs of $229,861,  $139,027, and $59,904 in 1999,
1998, and 1997,  respectively.  Also included in gross realized  losses during
1999,   1998   and   1997   are   adjustments   to  the   carrying   value  of
available-for-sale equity securities of $1,122,000,  $1,356,000,  and $232,544
respectively,   relating  to  declines  in  value  which  were  considered  by
management to be other than  temporary.  The equity  portfolio had  $4,713,000
of net  pre-tax  unrealized  gains as of  December  31,  1999  compared to net
pre-tax  unrealized  gains of $2,474,000  and  $2,929,000 at December 31, 1998
and 1997, respectively.

                                       18
<PAGE>

Segment Earnings.

During 1999,  pretax  income  increased by  $4,590,000  [113%] to  $8,664,000,
while also increasing  during 1998 by $1,603,000  [65%] to $4,074,000.  Pretax
profits  (loss) are shown  below for the  Company's  five  business  segments,
along  with  total  realized   investment  gains  and  interest  expense.   As
previously  indicated,  the Company's  equity  investments  have produced very
favorable  total  returns;  however,  if  these  funds  had been  invested  in
fixed-maturities  yielding  7.0%,  the segment  profit totals below would have
increased by an additional  $922,000,  $594,000,  and $493,000 in 1999,  1998,
and 1997 respectively.

Year Ended December 31                      1999        1998        1997
- -------------------------------------------------------------------------
  Home Service Life                  $   312,703 $   211,713 $     7,098
  Broker Life                            150,317     254,189     100,655
  Preneed Life                          (993,560)     15,325         ---
  Dental                                 436,587     295,038     214,495
  Other Health                           (64,524)     90,174     206,591
- -------------------------------------------------------------------------
  Segment Profit (Loss)                 (158,477)    866,439     618,839
  Net  realized   investment  gains,
  net of expenses                      9,375,339   3,675,489   2,193,148
  Interest expense                       553,017     468,268     341,275
- -------------------------------------------------------------------------
  Income before Income Tax           $ 8,663,845 $ 4,073,660 $ 2,470,712
- -------------------------------------------------------------------------

The 1999  increase in Home Service  Life profit  resulted  primarily  from the
moderate growth of inforce  business as described  above.  The Company expects
continued,  gradual  improvement  in this area due to  concentrated  marketing
efforts in this line and more structured  underwriting  practices  implemented
upon  acquisition  of this business in 1995. The 1998 increase in Home Service
profit also resulted  primarily  improvement  in mortality  results.  The 1999
Broker Life earnings  decline resulted  primarily from increased  mortality on
portions of the acquired  United  Liberty  business  offsetting  profit growth
from increased sales of simplified  issue and  graded-benefit  life plans. The
1998 Broker Life  improvement is due to improved  mortality  along with volume
growth and a decrease in interest crediting rates for annuity  contracts.  The
1999 Preneed Life decline is  primarily  attributable  to increased  marketing
expenditures  and  adverse  mortality  on sale of  single-premium  products to
older  individuals.   The  Company  is  redesigning  and  repricing  products,
including  implementing a higher degree of underwriting  for multi-pay  modes.
These  changes  are  expected  to  generate  higher  sales  volumes  and  more
favorable  profit  margins.  Information  regarding  Dental  profitability  is
included  below.  The  "contribution  margin"  shown below is a direct  margin
without allocable investment income and general expense.

         Year Ended December 31      1999        1998        1997
         ---------------------------------------------------------
         Premium               $7,105,627  $6,414,720  $7,194,952
         Claims and Reserves   $4,717,678  $4,370,499  $5,109,221
         Contribution Margin   $1,432,204  $1,224,470  $1,150,920
         Claim Ratio                66.4%       68.1%       71.0%

The significant  improvement in Dental profitability during the past two years
resulted   from  a  number  of   initiatives.   These   initiatives   included
reconfiguring  products to provide  additional margins for certain more costly
dental  procedures,  engaging  a company  to provide  expert  assistance  with
ongoing  adjudication  of claims,  and  implementing  a program of  aggressive
renewal   underwriting  and  re-rating.   In  addition  to  the  profitability
initiatives,  during 1999 the Company launched initiatives aimed at increasing
premium  volume,  including  agent  incentive  and  referral  programs for new
business.  A large portion of the 1998  improvement  was due to termination of
a large  association  group described above. The Company has not been actively
marketing  its Other  Health  products in recent  years,  although the inforce
business has historically  produced  favorable benefit ratios (less than 50%).
However,  claims rates began  increasing in 1998 and have  continued into 1999
on some of the older  individual  health  coverages.  The Company is preparing
filings for state approval of premium rate increases.


                                       19
<PAGE>

Federal  Income  Taxes.  The Company has a relatively  low  effective  federal
income tax rate, which can fluctuate  significantly  due to the application of
Statement of Financial  Accounting Standards ("SFAS") No. 109, "Accounting for
Income  Taxes." The most  significant  provision  under SFAS No. 109 affecting
the Company is the disallowance of the small life insurance  company deduction
when computing  deferred taxes. The small life insurance  deduction allows the
Life  Insurance  Subsidiaries  to reduce  their  taxable  income by 60% before
computing  its current  provision for regular or  alternative  minimum tax. By
disallowing this deduction in the computation of deferred taxes,  SFAS No. 109
significantly   increases   the   deferred   taxes  on  the   Life   Insurance
Subsidiaries'  temporary  differences.  Thus,  when a significant  increase or
decrease  occurs in the  Company's  net  temporary  differences,  the  related
deferred  tax is computed  using the 34%  federal  tax rate,  whereas tax will
actually be paid on these net  liabilities  (when realized) at a 17% rate (the
alternative  minimum tax rate after  application  of the allowable  small life
insurance  company  deduction).  The Company's  gross deferred  federal income
tax  liabilities  and  assets  are  more  fully  discussed  in  Note  9 to the
Consolidated  Financial  Statements.  All operating deferred tax assets of the
Company are realizable by offset against  existing  deferred tax  liabilities.
Capital  deferred  tax  assets  of  the  Life  Insurance  Subsidiaries  can be
realized  through  the carry back of such  assets to  recapture  prior  years'
taxes paid on  capital  assets.  Capital  deferred  tax assets of the  Company
must be offset against future capital gains.  The Company  believes such gains
will  materialize  and the deferred tax assets will be realized.  The deferred
tax assets are offset, to some extent, by valuation  allowances related to the
Company  and to the Life  Insurance  Subsidiaries.  Due to the  impact  of the
small  life  insurance  company  deduction,  the Life  Insurance  Subsidiaries
record a valuation  allowance to reduce deferred tax assets  (associated  with
temporary  differences)  to their  expected  benefit rate of 17%,  rather than
34%. The  Company's  valuation  allowance  is designed to reduce  deferred tax
assets to their estimated ultimate realization value.

Statutory Insurance  Information.  For insurance regulatory and rating purposes,
the  Insurance   Subsidiaries  report  on  the  basis  of  statutory  accounting
principles  ("SAP").  During 1999, A.M. Best Company ("Best")  upgraded Citizens
Security's  rating to B from B-. United Liberty was rated B- by Best when it was
acquired  in  1998,  and  Kentucky  Insurance,  due to  its  lack  of  insurance
operations,  is not rated.  Citizens  Security  reports its investment in United
Liberty on the equity method of accounting  for statutory  accounting  purposes.
Accordingly,  the admitted  value of Citizens  Security's  investment  in United
Liberty  equals  United  Liberty's   statutory  capital  and  surplus  total  of
$3,070,963 at December 31, 1999.  Citizens  Security's 1999 statutory net income
includes  United  Liberty's 1999 statutory net income of $234,853.  To provide a
more detailed understanding of Citizens Security's  operations,  shown below are
SAP basis net income, net operating income, statutory capital and surplus, asset
reserves,  and capital  ratios for  Citizens  Security  for the five years ended
December 31, 1999.


                                   Net     Statutory        Asset
     Year Ended         Net  Operating   Capitol and    Valuation   Capital
     December 31     Income     Income       Surplus    Reserves1    Ratio2
   -------------------------------------------------------------------------
        1999     $4,945,708  $  568,436   $12,942,331    $4,335,111   22.38%
        1998     $3,662,188  $1,105,631   $11,227,528    $3,606,655   20.51%
        1997     $1,708,884  $  762,357   $ 9,627,479    $2,753,064   18.22%
        19963    $3,062,421  $  871,089   $ 9,145,830    $1,426,918   16.05%
        1995     $  883,003  $  494,588   $ 8,406,313    $1,087,020   14.63%
   -------------------------------------------------------------------------

     1  Asset  Valuation   Reserves  are  statutory   liabilities  that  act  as
        contingency reserves in the event of extraordinary losses on invested
        assets and as a buffer for  policyholders'  surplus to reduce  the
        impact of  realized  and unrealized  investment  losses.  The
        December  31, 1999 and 1998  amounts  also include United Liberty's
        reserves.
      2 Represents  Statutory  Capital and Surplus plus Asset  Valuation
        Reserves divided by invested assets plus cash.
      3 Statutory  Capital and Surplus  amounts and Asset  Valuation  Reserve
        amounts include Integrity beginning in 1995, while Income amounts
        include Integrity beginning in 1996.

                                       20
<PAGE>

During 1999,  statutory  capital and surplus and asset  reserves  increased by
approximately  $2,443,000.  This increase  resulted  primarily from $4,946,000
of  statutory  net  income  offset  by a  $1,200,000  redemption  of  Citizens
Security's  preferred  capital stock,  and a $1,000,000  shareholder  dividend
paid.   During  1998,   statutory  capital  and  surplus  and  asset  reserves
increased by approximately  $2,454,000.  This increase resulted primarily from
$3,662,000  of  statutory  net income  offset by a  $1,500,000  redemption  of
Citizens Security's preferred capital stock, along with unrealized  investment
gains.  During  1997,   statutory  capital  and  surplus  and  asset  reserves
increased by approximately  $1,808,000.  This increase resulted primarily from
$1,709,000  of statutory net income and  $1,130,000  of unrealized  investment
gains,  partially  offset by a $1,050,000  redemption  of Citizens  Security's
preferred  capital  stock.   During  1996,   capital  and  surplus  and  asset
reserves  increased  by  approximately  $1,079,000.   This  increase  resulted
primarily from  statutory net income of $3,062,000  and unrealized  investment
losses of $904,000,  partially  offset by a $1,000,000  redemption of Citizens
Security's  preferred  capital  stock.  Net income  earned in 1996 includes an
approximate  $1,200,000  net  gain  from  an  investment  transaction  between
Citizens Security and an affiliate.

Statutory capital and surplus,  specifically the component called surplus,  is
used to fund the  expansion of an insurance  company's  first year  individual
life  and  accident  and  health  sales.   The  first  year   commission   and
underwriting  expenses  on  such  sales  will  normally  consume  a very  high
percentage of, if not exceed,  first year premiums.  Accordingly,  a statutory
loss  often  occurs  on these  sales the first  year of the  policy.  The Life
Insurance  Subsidiaries'  first year sales of these type of products  have not
been of a magnitude to have a significant impact on statutory surplus.

During  1999,  Kentucky  Insurance  generated  approximately  $150,000  of net
income,  with $21,000 of the total  earned after the October 1999  acquisition
by the Company.  At December 31, 1999,  Kentucky Insurance capital and surplus
totaled approximately $3,285,000.


Year 2000

The Company has experienced no difficulties  with its internal systems or with
third-party  systems that were identified as year 2000 related.  However,  the
possibility  remains that some of the Company's  computer  programs could fail
to properly  distinguish  between  dates in the 1900's and 2000's.  This could
cause system failures or  miscalculations,  creating disruption of operations,
including,  among other  things,  a temporary  inability to process  insurance
transactions,  conduct banking activities,  or engage in other normal business
activities.  Also,  some systems and equipment that are not typically  thought
of as  "computer-related"  ("non-IT")  contain  embedded  hardware or software
that may not perform properly in the future.

The  Company  completed  an  internal  assessment  of the year 2000  issue and
implemented  updated  releases or modified  its  software so that its computer
systems  will  function  properly  with  respect to dates in the year 2000 and
thereafter.  The Company's  primary systems,  all of which are considered year
2000 compliant,  include vendor supported  individual and group administrative
systems,   along  with  internally  developed   peripheral  programs,   vendor
supported  investment  accounting  and general  ledger  systems,  and building
equipment  control  modules at its home  office.  The total year 2000  project
cost was approximately  $100,000,  which is primarily internal salary cost for
testing and modifying  peripheral  programs associated with the Individual and
Group insurance  systems.  These costs have been expensed.  The direct cost of
modifying  the vendor  supported  programs is  included in annual  maintenance
fees which total approximately $25,000.

The most  significant  third-parties  potentially  impacting  the  Company are
banks,  investment  brokers,  and  suppliers of utility and  telecommunication
services.   Their  critical   functions   include   safekeeping  and  managing
investment  portfolios,  processing the Company's operating bank accounts, and
supplying  utilities.  Assurances of year 2000  compliance  have been received
from the  Company's  primary  banking  service  provider  and many  other  key
providers.

The Company has  investments in publicly and privately  placed  securities and
loans.  The Company  may be exposed to credit risk to the extent that  related
borrowers  are  materially   adversely   impacted  by  the  year  2000  issue.
Portfolio  diversification  reduces the  overall  risk.  Although  the Company
believes  its critical  systems are  compliant,  there is no guarantee  future
disruptions  will not  occur.  Specifically,  from  year  2000  problems,  the
Company  could  experience  an  interruption  in its  ability to  collect  and
process  premiums,  process claim payments,  safeguard and manage its invested
assets  and  operating  cash  accounts,   accurately   maintain   policyholder
information,  accurately  maintain  accounting  records,  issue  new  policies


                                       21
<PAGE>

and/or  perform  adequate  customer  service.  While the Company  believes the
occurrence  of such a situation is unlikely,  a possible  worst case  scenario
might  include  one or more of the  Company's  significant  insurance  systems
being  non-compliant.  Such an event could result in a material  disruption to
the  Company's  operations.  Should the worst case scenario  occur,  it could,
depending on its duration,  have a material impact on the Company's results of
operations  and liquidity  and  ultimately  on its  financial  position.  With
respect to contingency  plans, if unforeseen  problems arise, the Company will
utilize   supplemental   manual   and   personal   computer-based   processing
procedures.  Regarding  third-party  systems,  the  Company is  continuing  to
monitor their  compliance and has received no formal  notification of critical
non-compliant systems.


CASH FLOW AND LIQUIDITY

During  1999,  the  Company  generated  $361,000  of  positive  cash flow from
operations  compared to  $1,620,000 in 1998 and  $2,191,000 in 1997.  The 1999
decrease can be attributed  primarily to  additional  spending on Preneed Life
marketing  programs and a decline in accounts  payable and accrued expenses at
December  31,  1999.   The  1998  decrease  can  be  attributed  to  increased
reinsurance receivable amounts associated with additional  graded-benefit life
reinsurance volume.

Cash provided by investment  activities  during 1999 of  $11,200,000  resulted
primarily from a  conservative  decision to limit  reinvestment  activity near
year-end,  due  to  increased  market  volatility.   Cash  used  in  investing
activities  during 1998 includes payment of  approximately  $7,076,000 for the
United  Acquisition,  less  $3,288,000  of cash held by United  Liberty on the
effective  acquisition  date,  for a net outflow of  $3,788,000.  Cash used by
financing  activities in 1999 includes net  policyholder  deposit  withdrawals
comparable to the 1998 level, a $2,500,000 bank borrowing  associated with the
Kentucky   Insurance   Acquisition,   net  brokerage  advance   repayments  of
$1,400,000,  and common stock  repurchases  of  approximately  $390,000.  Cash
provided by financing  activities  in 1998  includes  $3,400,000 of additional
bank  borrowings,  which were used,  along with  available  funds at  Citizens
Security,  to acquire  United  Liberty on May 12, 1998.  Cash payments on bank
notes  during  1997  include  $140,000  of  prepayments  and exclude a $75,000
scheduled installment that was prepaid in late 1996.

The  Company  is  subject  to  various   market  risks.   However,   the  most
significant  such risks relate to fluctuations in interest rates and in prices
of equity  securities.  Regarding  interest rates,  the value of the Company's
fixed-maturity  investment  portfolio  will increase or decrease in an inverse
relationship  with  fluctuations in interest rates while net investment income
earned on  newly-acquired  fixed-maturities  increases  or decreases in direct
relationship  with  interest  rate changes.  From an income  perspective,  the
Company does not believe rising interest rates present a significant  risk, as
essentially  all  of  the  Company's  policy  liabilities  bear  fixed  rates.
However,   approximately  37%  of  policy   liabilities   contain   provisions
permitting  interest or benefit adjustments at the discretion of the Boards of
Directors  of  the  Life  Insurance  Subsidiaries.  The  Company's  cash  flow
testing (described below) indicates that overall  profitability will generally
be enhanced in rising interest rate scenarios.  From a liquidity  perspective,
the Company's fixed rate policy  liabilities have been relatively  insensitive
to interest  rate  fluctuations.  Accordingly,  the Company  believes  gradual
increases in interest rates do not present a significant  liquidity  exposure.
The Company monitors  economic  conditions on a regular basis and manages this
interest rate risk  primarily by adjusting the duration of its  fixed-maturity
portfolio.  Historically,  the Company has maintained  conservative  durations
in  its   fixed-maturity   portfolio.   At   December   31,   1999   cash  and
fixed-maturity  investments  with  maturities  of less than five years equaled
more than  sixty  percent of total  policy  liabilities.  Notwithstanding  the


                                      22
<PAGE>

foregoing,  if interest rates rise  significantly in a short timeframe,  there
can be no assurance that the life insurance  industry,  including the Company,
would not experience  increased  levels of surrenders  and reduced sales,  and
thereby be materially adversely affected.

Interest  expense on the  Company's  commercial  bank debt is also  subject to
interest  rate risk.  The rate on this debt is variable and equals 100% of the
bank's prime  lending  rate.  At December 31, 1999,  the rate on the Company's
$8,500,000  of bank  borrowings  was 8.50% and has since  increased  to 8.75%.
The Company believes its current liquidity  position and profitability  levels
are adequate to guard against this interest rate risk.

The  Company  has  successfully  managed  the risk of  equity  security  price
fluctuations  during the past several  years.  The Company and its  investment
management  firm,  SMC  Advisors,  Inc.  devote  significant  attention to the
equity  markets and  reposition  the  Company's  portfolio  upon  detection of
adverse  risk  trends   associated  with  individual   securities  or  overall
markets.  The Company also manages market risks  associated  with  investments
in  option  securities,  as  described  in  Item  7,  Note 3 of the  Notes  to
Consolidated  Financial  Statements.  As  noted  in  the  Investments  section
above,  the average  annual total return on the  Company's  equity  securities
during the past three years has exceeded 40%.

In addition to the measures  described above, the Life Insurance  Subsidiaries
comply  with  the  NAIC  promulgated  Standard  Valuation  Law  ("SVL")  which
specifies minimum reserve levels and prescribes  methods for determining them,
with the intent of enhancing  solvency.  The SVL also  requires the Company to
perform  annual cash flow testing for its Life  Insurance  Subsidiaries.  This
testing is designed  to ensure that  statutory  reserve  levels will  maintain
adequate  protection in a variety of potential  interest rate  scenarios.  The
Actuarial  Standards Board of the American  Academy of Actuaries also requires
cash flow testing as a basis for the actuarial  opinion on the adequacy of the
reserves which is a required part of the annual statutory reporting process.

Cash flow testing  projects  cash  inflows  from assets and cash  outflows for
liabilities in various assumed economic and yield curve  scenarios.  This is a
dynamic  process,  whereby the  performance  of the assets and  liabilities is
directly  related to the scenario  assumptions.  (An example would involve the
credited  interest rate on annuity  products and how such rates vary depending
upon projected  earnings rates, which are based upon asset performance under a
particular economic scenario.)

The Life  Insurance  Subsidiaries'  most recent cash flow  testing,  which was
completed  in  February  2000,  involved a review of two basic  measures.  The
first  was  the  value  of  free  market  surplus,  which  is  defined  as the
difference  between the projected  market value of assets and  liabilities  at
the  end of the  analysis  period  (typically  10-20  years).  Deficits  could
indicate the need for  corrective  action  depending upon the severity and the
number of scenarios in which a deficit  appeared.  A second  measure  involved
distributable  earnings.   Negative  earnings  for  extended  durations  might
impair  the  ability  of  Life  Insurance  Subsidiaries  to  continue  without
exhausting surplus.  Again, depending upon severity and frequency,  corrective
measures  might be  needed.  Based on results of the  testing,  no  corrective
measures  were  indicated  at the  current  time.  However,  such  testing  is
ongoing and  dynamic in nature and future  events in the  interest  and equity
markets  or  a  significant  change  in  the  composition  of  Life  Insurance
Subsidiaries'  business could  negatively  impact testing  results and require
the initiation of corrective measures.

Any necessary  corrective  measures could take one or more forms. The duration
of  existing  assets  might not  match  well  with  those of the  liabilities.
Certain  liabilities,  such as those  associated  with indemnity  accident and
health,  short-term  disability and group dental  products,  are short-term in
nature  and  are  best  matched  with  cash  and  short-term  investments.  By
contrast,  whole life  insurance,  which  involves  lifetime  obligations,  is
usually best  matched by longer  duration  maturities.  In the event there are
insufficient  assets  of  these  types,  a  repositioning  of  the  investment
portfolio might be undertaken.

Initially,  balanced  durations  do not  guarantee  positive  future  results.
Asset type, quality,  and yield will vary depending upon the economic scenario
tested.  Liabilities  will  be  similarly  affected.   Projected  reinvestment
yields  may cause  overall  yields to fall  below  those  required  to support
projected  liabilities.  In that event,  portfolio  realignment  might involve
the  type,   quality  and  yield  of   investments   rather   than   duration.
Alternatively,  additional  reserve  amounts  could be  allocated to cover any
future shortfalls.

                                       23
<PAGE>

The  above  discussion   centers  around  asset  management.   Other  possible
corrective  measures  might  involve  liability  realignment.   The  Company's
marketing  plan could be  modified  to  emphasize  certain  product  types and
reduce  others.  New  business  levels  could be  varied  in order to find the
optimum  level.  Management  believes  that the Company's  current  liquidity,
current bond  portfolio  maturity  distribution  and  positive  cash flow from
operations give it substantial  resources to administer its existing  business
and fund growth  generated  by direct  sales.  The Company  will  service debt
and other expenses by:

      - Management fees charged to the Life Insurance Subsidiaries

      - Redemption of Citizens  Security  preferred  stock as necessary,  with
        such redemption also requiring approval by the Kentucky  Department of
        Insurance.

      - Dividends from the Life Insurance  Subsidiaries,  which are limited by
        law to the lesser of prior year net  operating  income or 10% of prior
        year-end  capital  and  surplus  unless  specifically  approved by the
        Kentucky Department of Insurance.


FORWARD-LOOKING INFORMATION

All statements,  trend analyses and other information contained in this report
relative to markets for the  Company's  products  and trends in the  Company's
operations or financial results,  as well as other statements  including words
such as "anticipate",  "believe", "plan", "estimate",  "expect", "intend", and
other similar  expressions,  constitute  forward-looking  statements under the
Private  Securities  Litigation  Reform  Act of  1995.  These  forward-looking
statements  are subject to known and unknown  risks,  uncertainties  and other
factors which may cause actual  results to be materially  different from those
contemplated by the forward-looking  statements.  Such factors include,  among
other things:  (1) general  economic  conditions and other factors,  including
prevailing  interest  rate  levels  and stock  market  performance,  which may
affect the  Company's  ability to sell its  products,  the market value of the
Company's  investments and the lapse rate and  profitability of policies;  (2)
the Company's ability to achieve anticipated levels of operating  efficiencies
and meet  cash  requirements  based  upon  projected  liquidity  sources;  (3)
customer  response  to  new  products,  distribution  channels  and  marketing
initiatives; (4) mortality,  morbidity, and other factors which may affect the
profitability of the Company's insurance products;  (5) changes in the Federal
income tax laws and  regulations  which may affect the relative tax advantages
of some of the Company's products;  (6) increasing  competition in the sale of
insurance;  (7)  regulatory  changes or actions,  including  those relating to
regulation  of  insurance  products  and  insurance  companies;   (8)  ratings
assigned  to  the  Company  and  its   subsidiaries   by  independent   rating
organizations  which the Company  believes  are  important  to the sale of its
products;  and (9)  unanticipated  litigation.  There can be no assurance that
other  factors  not  currently   anticipated  by  management   will  not  also
materially and adversely affect the Company's results of operations.



                                       24
<PAGE>



                         ITEM 7.  FINANCIAL STATEMENTS

                         INDEX TO FINANCIAL STATEMENTS
                CITIZENS FINANCIAL CORPORATION AND SUBSIDIARIES



Financial Statements For Full Fiscal Years                            Page

      Report of Independent Auditors....................................26

      Consolidated Statements of Income for the
      years ended December 31, 1999, 1998 and 1997  ....................27

      Consolidated Statements of Financial Condition at
      December 31, 1999 and 1998........................................28

      Consolidated Statements of Shareholders' Equity
      for the years ended December 31, 1999, 1998 and 1997..............30

      Consolidated Statements of Cash Flows for the
      years ended December 31, 1999, 1998 and 1997......................31

      Notes to Consolidated Financial Statements........................32





                                       25
<PAGE>







                        REPORT OF INDEPENDENT AUDITORS



The Shareholders and Board of Directors
Citizens Financial Corporation


We have audited the consolidated  financial  statements of Citizens  Financial
Corporation and  subsidiaries  listed in the  accompanying  index to financial
statements at Item 7. These  financial  statements are the  responsibility  of
the  Company's  management.  Our  responsibility  is to  express an opinion on
these financial statements based on our audits.

We  conducted  our audits in  accordance  with  auditing  standards  generally
accepted  in the  United  States.  Those  standards  require  that we plan and
perform the audit to obtain  reasonable  assurance about whether the financial
statements are free of material  misstatement.  An audit  includes  examining,
on a test  basis,  evidence  supporting  the amounts  and  disclosures  in the
financial  statements.   An  audit  also  includes  assessing  the  accounting
principles  used and  significant  estimates  made by  management,  as well as
evaluating the overall financial statement  presentation.  We believe that our
audits provide a reasonable basis for our opinion.

In our  opinion,  the  consolidated  financial  statements  referred  to above
present fairly, in all material respects,  the consolidated financial position
of Citizens  Financial  Corporation and  subsidiaries at December 31, 1999 and
1998, and the  consolidated  results of their  operations and their cash flows
for  each of the  three  years in the  period  ended  December  31,  1999,  in
conformity with accounting principles generally accepted in the United States.


/s/ Ernst & Young LLP

Louisville, Kentucky
March 23, 2000


                                       26
<PAGE>

               Citizens Financial Corporation and Subsidiaries
                      Consolidated Statements of Income


Year Ended December 31                       1999           1998          1997
- -------------------------------------------------------------------------------
Revenues:
  Premiums and other considerations  $ 21,897,264   $ 19,402,959  $ 18,790,483
  Premiums ceded                       (1,052,436)    (1,031,331)   (1,099,606)
- -------------------------------------------------------------------------------
  Net premiums earned                  20,844,828     18,371,628    17,690,877
  Net investment income                 5,885,312      5,190,322     3,808,938
  Net realized investment gains,
  net of expenses                       9,375,339      3,675,489     2,193,148
  Other income                            157,633         39,566         8,880
- -------------------------------------------------------------------------------
Total Revenues                         36,263,112     27,277,005    23,701,843

Policy Benefits and Expenses:
  Policyholder benefits                15,556,565     13,576,645    11,736,457
  Policyholder benefits ceded          (1,013,424)    (1,039,024)     (834,426)
- -------------------------------------------------------------------------------
    Net benefits                       14,543,141     12,537,621    10,902,031
  Increase in net benefit reserves      1,632,677        553,673       789,135
  Interest credited on
  policyholder deposits                   862,615        845,608       914,061
  Commissions                           4,340,262      3,775,530     3,762,482
  General expenses                      5,385,477      4,430,902     3,902,603
  Interest expense                        553,017        468,268       341,275
  Policy acquisition costs deferred    (1,376,309)    (1,106,373)     (982,333)
  Amortization expense:
    Deferred policy acquisition
    costs                                 491,221        696,719       736,633
    Value of insurance acquired           839,314        696,702       584,993
    Goodwill                               51,885         35,771        20,962
  Depreciation expense                    275,967        268,924       259,289
- -------------------------------------------------------------------------------
Total Policy Benefits and Expenses     27,599,267     23,203,345    21,231,131
- -------------------------------------------------------------------------------
Income before Income Tax                8,663,845      4,073,660     2,470,712
Income Tax Expense                      2,225,000        774,000       482,500
- -------------------------------------------------------------------------------
Net Income                              6,438,845      3,299,660     1,988,212
Dividends on Redeemable Convertible
  Preferred Stock                             ---       (279,650)     (407,000)
- -------------------------------------------------------------------------------
Net Income Applicable to Common
Stock                               $   6,438,845   $  3,020,010  $  1,581,212
- -------------------------------------------------------------------------------

Net Income Per Common Share:
  Basic                                     $ 3.59         $ 2.31        $ 1.47
  Diluted                                   $ 3.59         $ 1.82        $ 1.10
- -------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.


                                       27
<PAGE>

               Citizens Financial Corporation and Subsidiaries
                Consolidated Statements of Financial Condition




December 31                                              1999           1998
- ------------------------------------------------------------------------------
ASSETS

Investments:
  Securities available-for-sale, at fair value:

    Fixed maturities (amortized cost of
    $68,958,634 and $75,235,199 in 1999 and
    1998,respectively)                           $  69,501,248  $  77,582,742

    Equity securities (cost of $18,228,519 and
    $14,733,876 in 1999 and 1998, respectively)     22,941,274     17,208,338

  Investment real estate                             3,513,579      3,618,698
  Mortgage loans on real estate                        158,309        164,757
  Policy loans                                       4,059,801      4,034,152
  Short-term investments                               580,425        594,805
- ------------------------------------------------------------------------------
Total Investments                                  100,754,636    103,203,492



Cash and cash equivalents                           18,696,401      8,301,999
Accrued investment income                            1,145,447      1,263,898
Reinsurance recoverable                              3,607,349      3,464,362
Premiums receivable                                    388,146        407,571
Property and equipment                               2,051,414      1,846,768
Deferred policy acquisition costs                    4,690,774      4,120,215
Value of insurance acquired                          5,295,818      6,135,132
Goodwill                                               809,809        513,325
Federal income tax receivable                          169,502            ---
Other assets                                           370,734        242,361
- ------------------------------------------------------------------------------
Total Assets                                      $137,980,030   $129,499,123
- ------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.



                                       28
<PAGE>

               Citizens Financial Corporation and Subsidiaries
                Consolidated Statements of Financial Condition




December 31                                                 1999         1998
- ------------------------------------------------------------------------------
LIABILITIES

Policy liabilities:
  Future policy benefits                          $ 79,507,902   $ 77,665,183
  Policyholder deposits                             15,811,486     16,323,652
  Policy and contract claims                         1,456,030      1,259,459
  Unearned premiums                                    176,779        208,524
  Other                                                241,502        187,779
- ------------------------------------------------------------------------------
Total Policy Liabilities                            97,193,699     95,644,597

Notes payable                                        8,500,000      6,510,000
Accrued expenses and other liabilities               2,270,660      3,627,214
Federal income tax payable                                 ---        667,013
Deferred federal income tax                          1,979,214      1,305,018
- ------------------------------------------------------------------------------
Total Liabilities                                  109,943,573    107,753,842


COMMIMENTS AND CONTINGENCIES


SHAREHOLDERS' EQUITY

  Common stock, 6,000,000 shares authorized;
    1,767,215 and 1,802,615 shares issued and
    outstanding in 1999 and 1998, respectively       1,767,215      1,802,615
  Additional paid-in capital                         7,736,201      8,091,825
  Accumulated other comprehensive income             3,322,971      3,079,616
  Retained earnings                                 15,210,070      8,771,225
- ------------------------------------------------------------------------------
Total Shareholders' Equity                          28,036,457     21,745,281
- ------------------------------------------------------------------------------
Total Liabilities and Shareholders' Equity        $137,980,030   $129,499,123
- ------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.



                                       29
<PAGE>

               Citizens Financial Corporation and Subsidiaries
               Consolidated Statements of Shareholders' Equity

                                           Accumulated
                                Additional Other                   Comprehensive
                      Common    Paid-in    Comprehensive Retained      Income
                      Stock     Capital    Income        Earnings       Total
- ------------------------------------------------------------------  ------------
Balance at January 1,
1997                 $1,075,615 $4,836,057 $  428,780   $4,233,003
  Net Income                                            $1,988,212    $1,988,212
  Net unrealized
  appreciation of
  available for
  sale securities                           2,166,218                  2,166,218
                                                                       ---------
  Comprehensive income                                                $4,154,430
                                                                       =========
  Preferred stock
  dividends                                               (407,000)

- ------------------------------------------------------------------
Balance at December
31, 1997              1,075,615  4,836,057  2,594,998    5,814,215
Net Income                                               3,299,660    $3,299,660
  Net unrealized
  appreciation of
  available for
  sale securities                             484,618                    484,618
                                                                       ---------
  Comprehensive income                                                $3,784,278
                                                                       =========
  Preferred stock
  dividends                                               (279,650)
  Preferred stock
  conversion           722,000  3,215,768
  Preferred stock
  redemption                                               (63,000)
  Options exercised       5,000     40,000

- ---------------------------------------------------------------------
Balance at December
31, 1998              1,802,615  8,091,825  3,079,616    8,771,225
  Net Income                                             6,438,845    $6,438,845
  Net unrealized
  appreciation of
  available for
  sale securities                             243,355                    243,355
                                                                       ---------
  Comprehensive income                                                $6,682,200
                                                                       =========
  Common stock
  repurchases           (35,400)  (355,624)

- ----------------------------------------------------------------------
Balance at December
31, 1999             $1,767,215 $7,736,201 $3,322,971  $15,210,070
- ----------------------------------------------------------------------

See Notes to Consolidated Financial Statements.

                                       30
<PAGE>
               Citizens Financial Corporation and Subsidiaries
                    Consolidated Statements of Cash Flows


Year Ended December 31                         1999           1998         1997
- --------------------------------------------------------------------------------

Cash Flows from Operations:
Net income                              $ 6,438,845    $ 3,299,660  $ 1,988,212
Adjustments reconciling to cash from
operations:
  Increase in benefit reserves            1,806,387        806,183      704,142
  (Increase) decrease in claim
  liabilities                               196,571       (111,746)       9,630
  (Increase) decrease in reinsurance
  recoverable                              (142,987)      (380,034)     191,602
  Interest credited on policyholder
  deposits                                  862,615        845,608      914,061
  Provision for amortization and
    depreciation,
    net of deferrals                        308,403        591,743      619,544
  Amortization of premium and
    accretion of discount on securities
    purchased, net                          147,566        112,432       (7,438)
  Net realized investment gains          (9,375,339)    (3,675,489)  (2,193,148)
  Decrease in accrued investment income      79,307         12,304       62,016
  Change in other assets and
    liabilities                             325,992       (269,857)      24,919
  Increase (decrease) in deferred
    federal income tax liability            550,000        (19,000)     141,000
  Increase (decrease) in federal
    income taxes payable                   (836,515)       408,000     (263,500)
- --------------------------------------------------------------------------------
Net Cash provided by Operations             360,845      1,619,804    2,191,040

Cash Flows from Investment Activities:
Securities available-for-sale:
  Purchases - fixed maturities           (7,956,333)   (12,642,382)  (3,011,750)
  Purchases - equity securities         (73,590,880)   (33,322,649) (24,800,144)
  Sales - fixed maturities               16,523,864     15,160,161    8,498,183
  Sales - equity securities              79,476,540     33,432,382   22,570,580
Purchase price paid for subsidiaries
in excess
  of cash acquired                       (3,117,832)    (3,787,613)         ---
Investment management and brokerage
account fees                               (292,195)      (417,326)    (249,841)
Short-term investments sold
(acquired), net                             572,192        (22,313)     320,918
Additions to real estate                   (204,216)       (35,270)     (77,983)
Additions to property and equipment,
net                                        (197,603)      (512,242)    (163,430)
(Increase) decrease in net broker
receivable                                    8,125        245,000      (95,000)
Other investing activities, net              (5,776)       159,955      (27,798)
- --------------------------------------------------------------------------------
Net Cash provided by (used in)
Investment Activities                    11,215,886     (1,742,297)   2,963,735

Cash Flows from Financing Activities:
Policyholder deposits                       705,985        817,372      787,910
Policyholder withdrawals                 (2,080,766)    (2,158,681)  (2,093,351)
Proceeds from note payable - bank         2,500,000      3,400,000          ---
Payments on notes payable - bank           (510,000)      (400,000)    (365,000)
Net brokerage account loan proceeds
(repayment)                              (1,406,524)       989,014      518,394
Common stock repurchase                    (391,024)           ---          ---
Preferred stock redemption                      ---       (169,139)         ---
Dividends on redeemable convertible
preferred stock                                 ---       (279,650)    (407,000)
Issuance of common stock                        ---         45,000          ---
Notes payable and interest - guarantor          ---            ---     (220,869)
- --------------------------------------------------------------------------------
Net Cash provided by (used in)
Financing Activities                     (1,182,329)     2,243,916   (1,779,916)

- --------------------------------------------------------------------------------
Net Increase in Cash and Cash
Equivalents                              10,394,402      2,121,423    3,374,859
Cash and Cash Equivalents at Beginning
of Period                                 8,301,999      6,180,576    2,805,717
- --------------------------------------------------------------------------------
Cash and Cash Equivalents at End of
Period                                 $ 18,696,401    $ 8,301,999  $ 6,180,576
- --------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


                                       31
<PAGE>

Note 1--NATURE OF OPERATIONS AND SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation  and Presentation.  The accompanying  consolidated
financial  statements include the accounts of Citizens  Financial  Corporation
and its wholly-owned  subsidiaries:  Citizens  Security Life Insurance Company
("Citizens   Security"),   United  Liberty  Life  Insurance  Company  ("United
Liberty"),  Kentucky Insurance Company ("Kentucky  Insurance"),  and Corporate
Realty Service,  Inc.  ("Corporate  Realty").  These entities are collectively
hereinafter  referred  to as the  "Company".  United  Liberty is also a wholly
owned subsidiary of Citizens Security.  All significant  intercompany accounts
and  transactions are eliminated in  consolidation.  Certain balances in prior
years have been reclassified to conform to current year classifications.

Nature of Operations.  The Company  engages  primarily in the business of life
insurance,  annuities  and  accident  and health  insurance  through  Citizens
Security and United  Liberty  ("the Life  Insurance  Subsidiaries").  The Life
Insurance  Subsidiaries offer life, fixed-rate annuity and accident and health
insurance  products to  individuals  and groups  through  independent  agents.
Kentucky  Insurance was acquired during 1999 (see Note 2) and is licensed as a
property  and  casualty  insurer in four  states.  The  Company is planning to
offer home service fire and casualty  insurance  coverage;  however,  Kentucky
Insurance  currently has no business  inforce.  Corporate  Realty  manages the
Company's  real estate  along with two other  properties  affiliated  with the
Company's Chairman.

The  individual  life  insurance   products  currently  offered  by  the  Life
Insurance  Subsidiaries  consist  of  traditional  whole  life  insurance  and
universal life  insurance  policies.  Citizens  Security also sells group life
and  accidental  death and  dismemberment  policies.  The  fixed-rate  annuity
products  offered by Citizens  Security  consist of flexible  premium deferred
annuities,   life  policy  annuity   riders,   and  single  premium   deferred
annuities.  Citizens  Security's  individual  accident  and  health  insurance
products   provide   coverage   for   monthly   income   during   periods   of
hospitalization,  scheduled  reimbursement  for specific hospital and surgical
expenses and cancer treatments,  and lump sum payments for accidental death or
dismemberment,  while the group accident and health products  provide coverage
for short and long-term disability, income protection and dental procedures.

Citizens  Security is licensed  to sell  products in the  District of Columbia
and 20 states  primarily  located in the South and  Southeast.  United Liberty
is licensed  to sell  products  in 23 states  primarily  located in the South,
Midwest,  and  West.  United  Liberty's  ongoing  sales  efforts  are  focused
primarily in nine states where Citizens Security is not licensed.

The Life Insurance  Subsidiaries  market their  portfolio of products  through
the personal  producing general agent  distribution  system and presently have
approximately 2,400 sales  representatives.  Substantially all of these agents
also  represent  other  insurance  carriers.  Approximately  350 of the agents
specialize  in the home  service  market while  approximately  120 are preneed
representatives  who market  through  funeral  homes.  These  markets  consist
primarily of  individuals  who desire whole life  policies  with policy limits
typically below $10,000.


Use of Estimates.  The preparation of financial  statements in conformity with
accounting  principles  generally  accepted  in  the  United  States  ("GAAP")
requires  management to make estimates and assumptions that affect the amounts
reported in the financial  statements and accompanying  notes.  Actual results
could differ from those estimates.

Investments.  The Company  classifies fixed  maturities and equity  securities
as  "available-for-sale".  Available-for-sale  securities  are carried at fair
value,  with  unrealized  gains  and  losses  included  in  accumulated  other
comprehensive  income,  net of applicable  deferred  taxes and  adjustments to
related deferred policy acquisition costs.

Fixed  maturities and equity  securities  having a decline in value considered
by management to be other than  temporary are adjusted to an amount which,  in
management's  judgment,  reflects such declines.  Such amounts are included in
net realized  investment gains and losses.  For purposes of computing realized
gains and losses on fixed maturities and equity  securities sold, the carrying
value is determined using the  specific-identification  method. Mortgage loans
and policy  loans are carried at unpaid  balances.  Investment  real estate is
carried  at  depreciated  cost.  Short-term  investments,   which  consist  of
certificates  of  deposit  and  treasury  bills,  are  carried  at cost  which
approximates  fair value.  Cash and cash equivalents  consist of highly liquid
investments  with  maturities  of three months or less at the date of purchase
and are also carried at cost which approximates fair value.

                                       32
<PAGE>

Deferred Policy  Acquisition  Costs.  Commissions and other policy acquisition
costs which vary with,  and are  primarily  related to, the  production of new
insurance  contracts  are  deferred,  to the extent  recoverable  from  future
policy revenues and gross profits,  and amortized over the life of the related
contracts.   See  Premiums,   Benefits  and  Expenses  regarding  amortization
methods.

Property and  Equipment.  Property and  equipment,  including  the home office
building,   are  carried  at  cost  less   accumulated   depreciation,   using
principally   the   straight-line   method   of   depreciation.    Accumulated
depreciation  at December 31, 1999 was $1,921,544  ($1,645,577 at December 31,
1998).

Goodwill and Value of Insurance  Acquired.  Goodwill  represents the excess of
purchase  price of purchased  subsidiaries,  over amounts  assigned  (based on
estimated  fair values at the date of  acquisition)  to the  identifiable  net
assets  acquired.  Goodwill  is  amortized  over  10 to  20  years  using  the
straight-line  method.  At December 31,  1999,  accumulated  amortization  was
$238,834 ($186,949 at December 31, 1998).

Value of insurance  acquired is recorded for the estimated  value  assigned to
the  insurance  in  force  of  the  purchased  subsidiaries  at the  dates  of
acquisition.  The  assigned  value is amortized  over the  expected  remaining
life of the  insurance in force using  methods  consistent  with that used for
amortization  of  policy  acquisition  costs  (as  described  under  Premiums,
Benefits and Expenses).  At December 31, 1999,  accumulated  amortization  was
$3,645,196 ($2,805,882 at December 31, 1998).

Benefit  Reserves and  Policyholder  Deposits.  Traditional  life and accident
and  health  insurance   products  include  those  contracts  with  fixed  and
guaranteed  premiums and benefits and consist  principally  of whole-life  and
term insurance policies,  limited-payment  life insurance policies and certain
annuities  with life  contingencies.  Reserves on such  policies  are based on
assumed  investment  yields which range from 6% to 7%. Reserves on traditional
life and accident and health  insurance  products are determined using the net
level  premium   method  based  on  future   investment   yields,   mortality,
withdrawals,  and other  assumptions,  including  dividends  on  participating
policies.   Such   assumptions  are  based  on  past  experience  and  include
provisions for possible unfavorable deviation.

Benefit reserves and policyholder  contract  deposits on universal life, other
interest-sensitive  life products and investment-type  products are determined
using  the  retrospective   deposit  method  and  consist  of  policy  account
balances,  before deducting surrender charges,  which accrue to the benefit of
the policyholder.

Participating  insurance business  constituted  approximately 6%, 7% and 1% of
ordinary life insurance inforce and 5%, 5% and 1% of annualized  ordinary life
premium   inforce  at  December   31,  1999,   1998  and  1997,   respectively
Participating  dividends  are  determined  at the  discretion  of the Board of
Directors.

Reserves on insurance  policies  acquired by purchase are based on assumptions
considered  appropriate as of the date of purchase.  Assumed investment yields
for such acquired policies range from 6.6% to 9.0%.

Premiums,  Benefits and Expenses.  Premiums for  traditional  individual  life
and  accident and health  policies  are  reported as earned when due.  Benefit
claims  (including  an  estimated   provision  for  claims  incurred  but  not
reported),  benefit reserve  changes and expenses  (except those deferred) are
charged to expense as incurred.  Deferred policy  acquisition costs related to
traditional  life and accident and health policies are charged to expense over
the life of the policy using  methods and  assumptions  consistent  with those
used in estimating  liabilities  for future policy  benefits.  In  determining
whether a premium  deficiency  exists on short-duration  policies,  management
does not give consideration to investment income.

Revenues  for  universal  life  and   investment-type   products   consist  of
investment  income  and  policy  charges  for the  cost of  insurance,  policy
initiation,  administrative  surrender  fees and investment  income.  Expenses
include interest credited to policy account balances,  incurred administrative
expenses and benefit payments in excess of policy account  balances.  Deferred
policy  acquisition  costs  related  to  universal  life  and  investment-type
products are amortized in relation to the incidence of expected  gross profits
over the life of the  policies.  Expected  gross  profits are reviewed at each
reporting  period,  and to the  extent  actual  experience  varies  from  that
previously assumed,  the effects of such variances are recorded in the current
period.

                                       33
<PAGE>

Liabilities  for Policy Claims.  Policy claim  liabilities  are based on known
liabilities  plus  estimated  future  liabilities  developed  from  trends  of
historical data applied to current  exposures.  These  liabilities are closely
monitored and  adjustments  for changes in  experience  are made in the period
identified.

Federal  Income  Taxes.  The Company uses the  liability  method of accounting
for  income  taxes.   Deferred   income  taxes  are  provided  for  cumulative
temporary  differences  between balances of assets and liabilities  determined
under GAAP and balances determined for tax reporting purposes.

Earnings  Per  Share.  Basic  earnings  per  share  amounts  are  based on the
weighted  average  number  of  common  shares  outstanding  during  the  year.
Diluted  earnings  per share  amounts  assume  conversion  of all  outstanding
Redeemable  Convertible  Preferred  Stock at a  conversion  price of $5.50 per
share (see notes 7 and 8).

Comprehensive  Income.  As of January 1, 1998, the Company  adopted  Statement
of Financial Accounting  Standards ("SFAS") No. 130, "Reporting  Comprehensive
Income".  SFAS No. 130  establishes new rules for the reporting and display of
comprehensive  income  and  its  components;  however,  the  adoption  of this
Statement  had no impact on the  Company's  net income or total  shareholders'
equity.  SFAS No. 130  requires  unrealized  gains or losses on the  Company's
available-for-sale securities to be included in other comprehensive income.


Note  2--ACQUISITIONS

On October  14,  1999,  the  Company  acquired  100% of the stock of  Kentucky
Insurance  from an  unaffiliated  insurance  holding  company  (the  "Kentucky
Insurance  Acquisition").  Kentucky  Insurance  is licensed as a property  and
casualty  insurance company in four states and has approximately  $3.2 million
of statutory  capital and  surplus;  however,  it  currently  has no insurance
operations.   The  aggregate   purchase  price  for  the  Kentucky   Insurance
Acquisition was approximately  $3,550,000 (including net costs associated with
the acquisition of approximately  $50,000).  The acquisition was financed with
available  internal funds and $2,500,000 of additional  bank borrowings at the
prime rate.

On May 12,  1998 the  Company  acquired  100% of the  common  stock of  United
Liberty  from  an   unaffiliated   insurance   holding  company  (the  "United
Acquisition").  The aggregate  purchase price for the United  Acquisition  was
approximately  $7,076,000 (including net costs associated with the acquisition
of approximately  $445,000).  In conjunction with the acquisition,  the seller
retained approximately  $2,100,000 of United Liberty's real estate related and
other  assets,  which  were  replaced  with cash by  Citizens  Security.  This
acquisition  was financed  with  available  internal  funds and  approximately
$3,400,000 of additional  bank  borrowings  under a Term Loan  Agreement.  The
Term  Loan  Agreement  represented  refinancing  of debt  relating  to a prior
acquisition.

Both acquisitions were accounted for as purchases and the acquired  companies'
results of operations are included in the consolidated  statements since their
respective dates of acquisition.

Note 3--INVESTMENTS

The  cost and  fair  value of  investments  in  fixed  maturities  and  equity
securities  are shown below.  The cost  amounts are adjusted for  amortization
of premium and accretion of discount on fixed  maturities and for  write-downs
of securities whose decline in value is believed to be other than temporary.





December 31, 1999             Amortized      Gross Unrealized       Fair Value
                                Cost       Gains        Losses  (Carrying Value)
- --------------------------------------------------------------------------------
Fixed Maturities:
  U.S. Government
  obligations              $  8,723,722   $     640  $  101,100     $  8,623,262
  Corporate securities       55,714,282   2,222,719   1,569,797       56,367,204
  Mortgage-backed             4,520,630      32,000      41,848        4,510,782
securities
- --------------------------------------------------------------------------------
Total                      $ 68,958,634  $2,255,359  $1,712,745     $ 69,501,248
- --------------------------------------------------------------------------------
Equity Securities          $ 18,228,519  $5,080,683  $  367,928     $ 22,941,274
- --------------------------------------------------------------------------------

                                       34
<PAGE>

December 31, 1998
- --------------------------------------------------------------------------------
Fixed Maturities:
  U.S. Government
  obligations              $  9,656,117  $  317,327  $       30     $  9,973,414
  Corporate securities       59,796,816   2,283,505     465,680       61,614,641
  Mortgage-backed             5,782,266     258,330      45,909        5,994,687
securities
- --------------------------------------------------------------------------------
Total                       $ 75,235,199 $ 2,859,162 $  511,619     $ 77,582,742
- --------------------------------------------------------------------------------
Equity Securities           $ 14,733,876 $ 2,887,926 $  413,464     $ 17,208,338
- --------------------------------------------------------------------------------

The fair values for investments in fixed maturities and equity  securities are
based on quoted market  prices,  where  available.  For  investments  in fixed
maturities  and  equity  securities  not  actively  traded,  fair  values  are
estimated using values obtained from independent pricing services.

The annual change in net unrealized  investment  appreciation or depreciation,
at  December  31,  1999,  1998  and  1997,  and  the  amount  of net  realized
investment  gain or loss included in net income for the respective  years then
ended are as follows:

Year Ended December 31                    1999        1998          1997
- -------------------------------------------------------------------------
Fixed maturities:
  Change in net unrealized
    appreciation                  $(1,804,929)   $1,158,586   $ 1,386,925
  Net realized gain               $   243,949    $  827,204   $    61,173
Equity securities:
  Change in net unrealized
    appreciation                  $ 2,238,293    $ (454,225)  $ 2,050,241
  Net realized gain               $ 9,131,390    $2,848,285   $ 2,131,975

The  amortized  cost and fair  value of  investments  in fixed  maturities  at
December  31,  1999,  by  contractual  maturity  are  shown  below.   Expected
maturities for investments in fixed  maturities  will differ from  contractual
maturities   because   borrowers   may  have  the  right  to  call  or  prepay
obligations, sometimes without prepayment penalties.




                                         Amortized
December 31, 1999                          Cost        Fair Value
- ------------------------------------------------------------------
Due in one year or less              $  6,451,902   $  6,426,135
Due  after  one  year  through  five
years                                  35,685,365     36,587,152
Due after  five  years  through  ten
years                                  18,744,915     17,911,916
Due after ten years                     3,555,822      4,065,263
- ------------------------------------------------------------------
Subtotal                               64,438,004     64,990,466
Mortgage-backed securities              4,520,630      4,510,782
- ------------------------------------------------------------------
Total                                $ 68,958,634   $ 69,501,248
- ------------------------------------------------------------------

Gross  gains of  $1,260,650,  $1,411,737  and  $171,062  and  gross  losses of
$969,136,    $502,680   and   $96,073   were   realized   on   the   sale   of
available-for-sale    fixed   maturities   during   1999,   1998   and   1997,
respectively.  Included in gross  realized  losses during 1999,  1998 and 1997
are  net  adjustments  to  the  carrying  value  of  available-for-sale  fixed
maturities  of  $55,000,  $150,000  and  $75,000  respectively,   relating  to
declines  in value  which  were  considered  by  management  to be other  than
temporary.  Net  realized  gains from the sale of fixed  maturities  have been
reduced by $20,021,  $38,098 and $3,039 in 1999,  1998 and 1997  respectively,
due to  amortization of deferred policy  acquisition  costs. In addition,  net
realized  gains  from  the sale of  fixed  maturities  have  been  reduced  by
$27,544,  $43,755  and  $10,777  in  1999,  1998 and  1997  respectively,  for
incentive fees earned by the portfolio manager.

                                       35
<PAGE>

Gross gains of  $16,414,949,  $8,165,216  and  $3,520,589  and gross losses of
$6,350,927,   $4,978,908,   and  $746,780   were   realized  on  the  sale  of
available-for-sale  equity securities during 1999, 1998 and 1997.  Included in
gross  realized  losses  during  1999,  1998 and 1997 are  adjustments  to the
carrying  value  of   available-for-sale   equity  securities  of  $1,017,000,
$1,356,000  and  $232,544  respectively,  relating  to declines in value which
were considered by management to be other than  temporary.  Net realized gains
from the sale of equity  securities  have been reduced by  $229,861,  $100,929
and  $59,904  in 1999,  1998 and 1997  respectively,  due to  amortization  of
deferred policy  acquisition  costs. In addition,  net realized gains from the
sale of  available-for-sale  equity  securities have been reduced by $702,771,
$237,094 and $581,930 in 1999, 1998 and 1997, respectively,  for incentive and
guaranty  fees  earned by the  portfolio  manager  and costs  associated  with
operating a brokerage  margin  account.  Under terms of this brokerage  margin
account,  Morgan  Stanley  &  Company,  Inc.  permits  50%  of  the  value  of
securities  held  in the  account  to be  purchased  on  margin,  at a  6.625%
interest  rate.  At December  31, 1999 and 1998,  margin  advances of $100,884
and  $1,507,408  respectively,  were  outstanding  and  are  included  in  the
financial statements with accrued expenses and other liabilities.

Net unrealized appreciation of available-for-sale  securities is summarized as
follows:

December 31                                       1999        1998
- ---------------------------------------------------------------------
Net appreciation (depreciation)on
available-for-sale:
  Fixed maturities                         $   542,614  $ 2,347,543
  Equity securities                          4,712,755    2,474,462
Adjustment of deferred policy
acquisition costs                             (220,566)    (155,919)
Deferred income taxes                       (1,711,832)  (1,586,470)
- ---------------------------------------------------------------------
Net unrealized appreciation                $ 3,322,971  $ 3,079,616
- ---------------------------------------------------------------------

Investment  management services are provided by a firm affiliated with certain
board members and shareholders of the Company - see Related Party  Transaction
Note 16.

Major categories of investment income are summarized as follows:

Year Ended December 31            1999        1998         1997
- ----------------------------------------------------------------
Fixed maturities             $4,655,498  $4,157,891  $3,033,320
Equity securities               523,520     422,847     317,699
Mortgage   loans   on  real      15,406      16,214      16,321
estate
Policy loans                    233,844     210,588     174,647
Investment real estate          245,260     406,971     334,044
Short-term  investments and     454,102     335,332     148,421
other
- ----------------------------------------------------------------
Subtotal                      6,127,630  $5,549,843  $4,024,452
Investment expense             (242,318)   (359,521)   (215,514)
- ----------------------------------------------------------------
Net investment income        $5,885,312  $5,190,322  $3,808,938
- ----------------------------------------------------------------

The Company limits credit risk by diversifying its investment  portfolio among
government  and corporate  fixed  maturities  and common and preferred  equity
securities.   It  further  diversifies  these  investment   portfolios  within
industry  sectors.   As  a  result,   management   believes  that  significant
concentrations of credit risk do not exist. The Company's  largest  investment
in  any  entity   (other  than  the  U.S.   Government)   was  Clear   Channel
Communications   fixed  maturities   totaling  $4,551,100  and  $2,715,500  at
December 31, 1999 and 1998,  respectively.  At December 31, 1999,  the Company
had no  investments  which had not been  income  producing  for a period of at
least twelve months prior to year end.

                                       36
<PAGE>

The following  table is a  reconciliation  of the net unrealized  gain arising
during the period and the change in net  unrealized  gains as  reported on the
accompanying statements of shareholders' equity.

                                Pretax          Tax        Net-of-Tax
Year Ended                      Amount        Expense        Amount
- -----------------------------------------------------------------------

December 31, 1999:
  Unrealized gain arising   $ 9,744,056   $ 2,533,084    $ 7,210,972
  Less:    Reclassification
           adjustment for
           gains  realized in
           net income         9,375,339     2,407,722      6,967,617
- -----------------------------------------------------------------------
  Change in net  unrealized
  gain                      $   368,717   $   125,362    $   243,355
=======================================================================

December 31, 1998:
  Unrealized gain arising   $ 4,409,760   $   947,996    $ 3,461,764
  Less:    Reclassification
           adjustment for
           gains  realized in
           net income         3,675,489       698,343      2,977,146
- -----------------------------------------------------------------------
  Change in net  unrealized
  gain                      $   734,271   $   249,653    $   484,618
=======================================================================

In  conjunction  with  management of its equities  portfolio,  the Company has
also  taken  certain  option  positions,  generally  on equity  securities  or
related  market  indices.  Although  such  positions  may be covered by actual
securities  owned  or  offsetting  options,  hedge  accounting  is  not  used.
Accordingly,  all such  positions  are marked to market  and  changes in value
reported as realized gains or losses.  During 1999,  options purchases totaled
approximately  $4,375,000 and related net realized gains totaled approximately
$1,567,500.  At December 31, 1999 net option asset  positions  outstanding had
a market value of $1,144,750  and a cost of $120,450.  There is no significant
off-balance-sheet risk associated with these positions.

Pursuant to requirements of certain state insurance  departments,  the Company
has investments  with a carrying value of  $51,099,000,  at December 31, 1999,
placed on deposit at various financial  institutions which are restricted from
withdrawal without prior regulatory approval.

The Company  owns the  building  and land in which it  currently  resides.  At
December 31, 1999 and 1998, the Company  occupied  approximately  28% and 25%,
respectively  of the building with the remaining space leased or available for
lease to third-party  tenants.  The accompanying  financial statements reflect
the  proportionate   Company  occupied  share  of  the  building  and  related
operating   expense  as  property   and   equipment   and   general   expense,
respectively.  The remaining  portion is reflected as  investment  real estate
and  as  a  reduction  of   investment   income,   respectively.   Accumulated
depreciation  at  December  31,  1999 and 1998 on the  investment  real estate
portion of the building was $843,053 and $772,213, respectively.

The Company  leases office space to third-party  tenants under  noncancellable
lease  agreements.   Future  minimum  rental  income  is  $420,280,  $379,633,
$326,462,  $218,538,  $128,269,  and  $12,640  for years  2000  through  2005,
respectively.

                                       37
<PAGE>


Note 4--VALUE OF INSURANCE ACQUIRED

The value of  insurance  acquired  is an asset  which  represents  the present
value of future profits on business acquired,  using interest rates of 6.6% to
9%.  Balances  outstanding  relate to the  purchase of United  Liberty and two
additional  companies which have been merged into Citizens Security (Integrity
National Life  Insurance  Company and Old South Life  Insurance  Company).  An
analysis of the value of insurance  acquired for the years ended  December 31,
1999, 1998 and 1997 is as follows:

Year Ended December 31             1999        1998        1997
- ----------------------------------------------------------------
Balance  at   beginning  of
year                         $6,135,132  $4,496,872  $5,081,865
Purchase of United Liberty          ---   2,334,962         ---
Accretion of interest           378,996     372,629     321,166
Amortization                 (1,218,310) (1,069,331)   (906,159)
- ----------------------------------------------------------------
Balance at end of year       $5,295,818  $6,135,132  $4,496,872
- ----------------------------------------------------------------

Amortization  of the value of insurance  acquired (net of interest  accretion)
in each of the following  five years will be  approximately:  2000 - $693,000;
2001 - $623,000;  2002 - $537,000;  2003 - $457,000;  and  2004 - $398,000.


Note 5--LIABILITY FOR ACCIDENT AND HEALTH UNPAID CLAIMS AND INCURRED,  BUT NOT
      REPORTED CLAIMS PORTION OF RESERVES

Activity in the accident and health  liability  portion of policy and contract
claims  ($494,616  and $391,311 at December  31, 1999 and 1998,  respectively)
and the  incurred but not  reported  portion of accident  and health  reserves
($2,219,676  and $2,016,205 at December 31, 1999 and 1998,  respectively)  are
summarized as follows:

Year Ended December 31                          1999         1998
- ------------------------------------------------------------------
Balance at January 1                      $2,407,516   $1,173,774
  Less: reinsurance recoverable            1,597,137      292,327
- ------------------------------------------------------------------
Net balance at January 1                     810,379      881,447
United Liberty balance at acquisition            ---       33,112
Total incurred - current year              5,496,236    5,027,678
Paid related to:
  Current year                             4,785,389    4,644,723
  Prior years                                526,981      487,135
- ------------------------------------------------------------------
Total paid                                 5,312,370    5,131,858
- ------------------------------------------------------------------
Net balance at December 31                   994,245      810,379
  Plus reinsurance recoverable             1,720,047    1,597,137
- ------------------------------------------------------------------
Balance at December 31                    $2,714,292   $2,407,516
- ------------------------------------------------------------------


Note 6--DEBT

Long term debt consists of the following:

December 31                                       1999         1998
- ---------------------------------------------------------------------
Commercial bank notes, prime, due 2007      $8,500,000   $6,510,000
Less: Current Portion                         (500,000)    (510,000)
- ---------------------------------------------------------------------
Long Term Portion                           $8,000,000   $6,000,000
- ---------------------------------------------------------------------

                                       38
<PAGE>

The Company's  outstanding  borrowings  relate primarily to various  insurance
company  acquisitions.  On October 14, 1999, the Company  borrowed  $2,500,000
in conjunction  with the Kentucky  Insurance  Acquisition  and on May 12, 1998
borrowed  $3,400,000 in conjunction with the United  Acquisition.  Interest is
payable  quarterly at the bank's prime  lending rate.  Principal  installments
are due as follows:  2000 - $500,000;  2001 - $904,167;  2002  through  2004 -
$1,316,666;  2005 and 2006 -  $1,416,666;  and 2007 -  $312,503.  The  Company
has pledged the issued and outstanding  common and preferred stock of Citizens
Security and Kentucky  Insurance as collateral for the commercial  bank notes.
The  bank  notes  also  contain   covenants   regarding  asset   acquisitions,
shareholder dividends and maintenance of certain operating ratios.

Cash paid for interest on debt was  $595,939,  $524,765  and  $367,539  during
1999, 1998 and 1997,  respectively;  including $84,491,  $108,514 and $103,327
in 1999, 1998 and 1997, respectively, related to brokerage account borrowings.


Note 7--REDEEMABLE CONVERTIBLE PREFERRED STOCK

In  conjunction  with the  Integrity  Acquisition,  during 1995 and 1996,  the
Company  issued  $4,070,000 of  redeemable  convertible  preferred  stock with
cumulative  quarterly  dividends  due at an  annual  rate of 10%.  During  the
third  quarter  of  1998,  the  Company  converted  approximately  98%  of the
preferred  stock to common stock and  repurchased  the  remaining 2% for cash.
The conversion  resulted in issuance of 722,000  additional  common shares and
increased common shareholders'  equity by $3,937,768.  The remaining preferred
shares were repurchased for $162,000,  resulting in a net shareholders' equity
reduction of $63,000.


Note 8--EARNINGS AND DIVIDENDS PER SHARE

The following table sets forth the  computation of basic and diluted  earnings
per  share.  See  Note  7  above  for  additional  disclosures  regarding  the
outstanding preferred stock.

 Year Ended December 31                          1999         1998         1997
 -------------------------------------------------------------------------------
 Numerator:

    Diluted:    Net income                  $6,438,845   $3,299,660  $1,988,212
         Less: Preferred stock dividends           ---      279,650     407,000
 -------------------------------------------------------------------------------
    Basic:     Net income applicable to
               common stock                 $6,438,845   $3,020,010  $1,581,212
 -------------------------------------------------------------------------------

 Denominator:
    Basic:     Weighted average common
               shares                        1,793,554    1,306,894   1,075,615
               Plus: Assumed conversion
               of preferred stock                  ---      505,233     740,000
 -------------------------------------------------------------------------------
    Diluted:    Weighted average shares
             assuming preferred conversions  1,793,554    1,812,127   1,815,615
 -------------------------------------------------------------------------------
    Basic earnings per share                         $3.59      $2.31      $1.47
    Diluted earnings per share                       $3.59      $1.82      $1.10

Options to  purchase  5,000  shares of the  Company's  common  stock at $9 per
share were  outstanding  during 1997 but were not included in the  computation
of diluted earnings per share because the options'  exercise price was greater
than the average market price of the common shares and, therefore,  the effect
would be  antidilutive.  These options were  exercised  during 1998. No common
dividends were paid for 1999, 1998, or 1997.


                                       39
<PAGE>


Note 9--INCOME TAXES

Income taxes consist of the following:

Year Ended December 31            1999        1998        1997
- ----------------------------------------------------------------
Current tax expense          $1,675,000    $793,000    $341,500
Deferred     tax    expense
(benefit)                       550,000     (19,000)    141,000
- ----------------------------------------------------------------
Income tax expense           $2,225,000    $774,000    $482,500
- ----------------------------------------------------------------

Tax expense  includes a state and local  income tax  provision  of $225,000 in
1999  and  none in 1998 or  1997.  Deferred  income  taxes  are  provided  for
cumulative  temporary  differences  between balances of assets and liabilities
determined  under GAAP and balances  determined  for tax  reporting  purposes.
Significant  components of the Company's  deferred tax  liabilities and assets
as of December 31, 1999 and 1998 are as follows:

December 31                                       1999         1998
- ---------------------------------------------------------------------
Deferred Tax Liabilities:
  Value of insurance acquired              $ 1,800,578   $ 2,085,945
  Net unrealized gains on
  available-for-sale securities              1,711,832    1,586,470
  Other                                        826,620      223,901
- ---------------------------------------------------------------------
   Total deferred tax liabilities            4,339,030    3,896,316

Deferred Tax Assets:
  Policy and contract reserves               1,758,494    1,591,595
  Deferred policy acquisition costs             78,267      543,132
  Fixed maturities and equity securities       377,528      338,474
  Real estate                                  548,668      548,668
  Alternative    minimum    tax    credit
carryforwards                                      ---      508,688
  Net operating loss carryforwards                 ---       88,766
  Other                                        430,117      348,377
- ---------------------------------------------------------------------
   Total deferred tax assets                 3,193,074    3,967,700
   Valuation  allowance  for deferred tax
   assets                                     (833,258)  (1,376,402)
- ---------------------------------------------------------------------
   Net deferred tax assets                   2,359,816    2,591,298

- ---------------------------------------------------------------------
Net deferred tax liabilities               $ 1,979,214  $ 1,305,018
- ---------------------------------------------------------------------

The following is a reconciliation  of the federal statutory income tax rate to
the Company's effective income tax rate:

December 31                      1999        1998        1997
- -------------------------------------------------------------------
Statutory rate of income tax      34.00 %     34.00 %     34.00  %
Small life deduction              (5.91)     (13.90)     (18.32)
Alternative     minimum    tax    ---         (2.69)       5.28
(credit)
State and local income tax         3.16        0.00        0.00
Surtax exemption and other         0.96        1.01       (3.76)
Dividend exclusion                (0.87)      (1.52)      (1.71)
Change in valuation allowance     (5.66)       2.10        4.04
- -------------------------------------------------------------------
Effective rate of income tax      25.68 %     19.00 %     19.53  %
- -------------------------------------------------------------------

                                       40
<PAGE>

Income  taxes  paid in 1999,  1998  and 1997  were  $2,458,515,  $385,000  and
$610,000,  respectively.  The Company utilized $235,567, $430,885 and $508,488
of net operating loss carryforwards in 1999, 1998 and 1997, respectively.  The
change  in the  valuation  allowance  is due  principally  to  changes  in the
alternative   minimum  tax  credit  and  utilization  of  net  operating  loss
carryforwards.

Under the tax law in effect  prior to 1984,  a portion  of income of  Citizens
Security  was not taxed  when  earned.  It was  accumulated  in a tax  account
known  as  policyholders'   surplus.  Under  the  provisions  of  the  Deficit
Reduction Act of 1984,  policyholders'  surplus  accounts were frozen at their
December  31,  1983  balance of  $859,000  for  Citizens  Security on a merged
basis.  Distributions  from the  policyholders'  surplus  would be  subject to
income  tax.  At  December  31,  1999,   Citizens  Security  could  have  paid
additional  dividends of  approximately  $19,065,000  before paying tax on any
part of its  policyholders'  surplus accounts.  No provision has been made for
the related  deferred income taxes which total $292,000,  based on current tax
rates as of December 31, 1999.  However,  legislation  has been proposed which
would tax undistributed policyholder surplus.


Note 10--STATUTORY ACCOUNTING PRACTICES AND SHAREHOLDERS' EQUITY

The  Insurance   Subsidiaries  are  domiciled  in  Kentucky  and  prepare  their
statutory-basis  financial  statements in accordance  with statutory  accounting
practices  ("SAP")  prescribed  or  permitted  by  the  Kentucky  Department  of
Insurance  ("KDI").  Net  income  and  capital  and  surplus  for the  Company's
insurance  operations,  as reported in accordance  with SAP, for the three years
ended December 31, 1999 are shown below.

Year Ended December 31             1999        1998           1997
- -------------------------------------------------------------------
Net Income                $  4,966,948  $  3,662,188    $ 1,708,884
Capital and Surplus       $ 16,227,706  $ 11,227,528    $ 9,627,479

Citizens  Security  reports  its  investment  in United  Liberty on the equity
method of  accounting  for statutory  accounting  purposes.  Accordingly,  the
admitted  value of Citizens  Security's  investment in United  Liberty  equals
United  Liberty's  statutory  capital  and  surplus  total of  $3,070,963  and
$3,302,107 at December 31, 1999 and 1998,  respectively.  Citizens  Security's
net  income  includes  $234,853  and  $404,553  of  United  Liberty  statutory
earnings in 1999 and 1998,  respectively.  The 1999 totals  above also include
$21,240 of  statutory  net income for  Kentucky  Insurance  since its October,
1999  acquisition and $3,285,375 of statutory  capital and surplus at December
31, 1999.

Principal  differences between SAP and GAAP include: a) costs of acquiring new
policies are deferred and amortized  for GAAP;  b) value of insurance  inforce
acquired  is  established  as an asset  for  GAAP;  c)  benefit  reserves  are
calculated   using  more  realistic   investment,   mortality  and  withdrawal
assumptions  for GAAP;  d) deferred  income taxes are  provided  for GAAP;  e)
assets and  liabilities  of  acquired  companies  are  adjusted  to their fair
values at  acquisition  with the excess  purchase  price over such fair values
recorded  as  goodwill  under  GAAP;  f)  available-for-sale   fixed  maturity
investments  are  reported  at fair  value  with  unrealized  gain and  losses
reported as a separate  component  of  shareholders'  equity for GAAP;  and g)
statutory asset valuation reserves and interest  maintenance  reserves are not
required for GAAP.

"Prescribed"  statutory  accounting  practices  include state  insurance laws,
regulations,  and  general  administrative  rules,  as  well as a  variety  of
publications   of  the  National   Association   of  Insurance   Commissioners
("NAIC").   "Permitted"   statutory   accounting   practices   encompass   all
accounting  practices that are not prescribed;  such practices may differ from
state to state,  may differ from  company to company  within a state,  and may
change  in the  future.  During  1998,  the NAIC  adopted  codified  statutory
accounting  principles  ("Codification").  Codification will likely change, to
some extent,  prescribed  statutory  accounting  practices  that the Insurance
Subsidiaries  use  to  prepare  their  statutory-basis  financial  statements.
Codification  will require  adoption by the various  states  before it becomes
the  prescribed   statutory  basis  of  accounting  for  insurance   companies
domesticated within those states.  Accordingly,  before  Codification  becomes
effective for the Insurance  Subsidiaries,  the KDI must adopt Codification as
the  prescribed  basis of  accounting on which  domestic  insurers must report
their  statutory-basis  results  to the KDI.  At this  time it is  anticipated
that  the KDI  will  adopt  Codification.  Based on  current  draft  guidance,
management  believes that the impact of  Codification  will not be material to
the Insurance Subsidiaries' statutory-basis financial statements.

                                       41
<PAGE>

Statutory  restrictions  limit the  amount of  dividends  which the  insurance
companies  may  pay.  Generally,  dividends  during  any year may not be paid,
without  prior  regulatory  approval,  in excess  of the  lesser of (a) 10% of
statutory  shareholder's  surplus  as of the  preceding  December  31,  or (b)
statutory net operating  income for the preceding year.  During 1999, 1998 and
1997, with appropriate prior regulatory  approval,  Citizens Security redeemed
$1,200,000.  $1,500,000,  and  $1,050,000  respectively,  of  its  outstanding
preferred stock from the Company.  In addition,  during 1999, with appropriate
regulatory  approval,  Citizens  Security paid a dividend of $1,000,000 to the
Company.  During 1999 and 1998,  United  Liberty  paid   dividends of $200,000
and $325,000  respectively,  to Citizens Security.  The Insurance Subsidiaries
must each  maintain  $1,250,000 of capital and surplus,  the minimum  required
for  insurance  companies  domiciled  in  Kentucky.  The KDI  imposes  minimum
risk-based  capital ("RBC")  requirements on insurance  enterprises  that were
developed  by the  NAIC.  The  formulas  for  determining  the  amount  of RBC
specify various weighting  factors that are applied to financial  balances and
various levels of activity based on the perceived  degree of risk.  Regulatory
compliance  is  determined  by a  ratio  (the  "Ratio")  of  the  enterprise's
regulatory total adjusted  capital,  as defined by the NAIC, to its authorized
control  level  RBC,  as  defined  by the  NAIC.  Enterprises  below  specific
trigger points or ratios are classified  within certain levels,  each of which
requires specified  corrective action. The Insurance  Subsidiaries each have a
Ratio  that is at least 400% of the  minimum  RBC  requirements;  accordingly,
they all meet the RBC requirements.

Under a prior  year  agreement,  an option  to  purchase  5,000  shares of the
Company's  common stock was granted to an officer and was  outstanding  at the
beginning  of  1998.  The  stock  option  vested  as of June 16,  1995,  at an
exercise  price of $9 per  share,  and was  scheduled  to  expire  on June 16,
1998. This option was exercised  during the second quarter of 1998,  resulting
in an increase to  shareholders'  equity of $45,000.  The Company accounts for
its stock option  grants in  accordance  with APB Opinion No. 25,  "Accounting
for Stock Issued to Employees." No  compensation  expense has been  recognized
for this stock  option.  No options were  exercised  during 1999 or 1997.  The
effect of  applying  the fair value  method of  accounting  for the  Company's
stock based  awards  results in net income and earnings per share that are not
materially different from amounts reported.


Note 11--SEGMENT INFORMATION

Effective  December 31, 1998,  the Company  adopted SFAS No. 131  "Disclosures
about  Segments  of an  Enterprise  and  Related  Information."  SFAS No.  131
supersedes  SFAS No.  14,  "Financial  Reporting  for  Segments  of a Business
Enterprise."  SFAS No. 131  establishes  standards for the way in which public
business  enterprises  report information about operating  segments.  SFAS No.
131 also  establishes  standards for related  disclosures  about  products and
services,  geographic  areas,  and major  customers.  The adoption of SFAS No.
131 did not affect  results  of  operations  or  financial  position,  but did
affect the disclosure of segment information.

The Company's  operations are managed along five principal  insurance  product
lines:  Home  Service  Life,  Broker Life,  Preneed  Life,  Dental,  and Other
Health.  Products  in all five  lines  are  sold  through  independent  agency
operations.   Home  Service  Life  consists   primarily  of  traditional  life
insurance  coverage  sold in amounts of $10,000  and under to middle and lower
income   individuals.   This  distribution   channel  is  characterized  by  a
significant  amount  of agent  contact  with  customers  throughout  the year.
Broker  Life  product  sales  consist   primarily  of  simplified   issue  and
graded-benefit  policies  in amounts of $10,000 and under.  Other  products in
this  segment  which  are  not  aggressively  marketed  include:  group  life,
universal  life,  annuities and  participating  life  coverages.  Preneed Life
products are sold to individuals in connection  with  prearrangement  of their
funeral and include  single  premium and  multi-pay  policies  with  coverages
generally in amounts of $10,000 and less.  These  policies are generally  sold
to older  individuals  at increased  premium rates.  Dental  products are term
coverages  generally  sold to small and  intermediate  size  employer  groups.
Other Health products  include various  accident and health  coverages sold to
individuals and employer groups.

                                       42
<PAGE>

Segment  information as of December 31, 1999, 1998 and 1997, and for the years
then ended is as follows:

Year Ended December 31                 1999        1998            1997
- -------------------------------------------------------------------------
Revenue:
  Home Service Life             $ 8,745,144  $ 8,315,665   $  8,322,333
  Broker Life                     6,003,025    5,341,104      4,482,486
  Preneed Life                    3,614,758    2,099,584            ---
  Dental                          7,141,409    6,435,680      7,218,575
  Other Health                    1,383,437    1,409,483      1,485,301
- -------------------------------------------------------------------------
  Segment Totals                 26,887,773   23,601,516     21,508,695
  Net  realized   investment
  gains, net of expenses          9,375,339    3,675,489      2,193,148
- -------------------------------------------------------------------------
  Total Revenue                $ 36,263,112 $ 27,277,005  $  23,701,843
- -------------------------------------------------------------------------

Below are the net investment income amounts which are included in the revenue
totals above.

Year Ended December 31                  1999        1998            1997
- -------------------------------------------------------------------------

Net Investment Income:
  Home Service Life             $  1,993,810  $ 1,750,942   $  1,769,757
  Broker Life                      2,488,921    2,283,466      1,898,714
  Preneed Life                     1,282,397    1,025,696            ---
  Dental                              34,848       20,801         23,568
  Other Health                        85,336      109,417        116,899
- -------------------------------------------------------------------------
  Segment Totals                $  5,885,312  $ 5,190,322   $  3,808,938
- -------------------------------------------------------------------------

The  Company  evaluates  performance  based on several  factors,  of which the
primary  financial  measure  is  segment  profit.  Segment  profit  represents
pretax  earnings,  determined  in  accordance  with  the  accounting  policies
described  in Note 1,  except  net  realized  investment  gains  and  interest
expense are  excluded.  The  majority  of the  Company's  realized  investment
gains are  generated  from  investment  in  equity  securities.  The  equities
portfolio has averaged approximately  $15,589,000 (cost basis) during the past
three years.  If these funds had been  invested in  fixed-maturities  yielding
7.0%,  realized  investment  gains would have declined and the segment  profit
totals below would have  increased by an additional  $922,000,  $594,000,  and
$493,000  in 1999,  1998,  and  1997  respectively.  The  decline  in  Segment
profit in 1999 from  1998 is  impacted  by  additional  investments  in equity
securities,  increased  marketing costs in the Preneed  segment,  and moderate
increases in mortality,  partially offset by continuing  improvement in Dental
sales volume and profit margins.

Year Ended December 31                      1999        1998        1997
- -------------------------------------------------------------------------

Segment Profit (Loss):
  Home Service Life                $     312,703  $  211,713  $   97,098
  Broker Life                            150,317     254,189     100,655
  Preneed Life                          (993,560)     15,325         ---
  Dental                                 436,587     295,038     214,495
  Other Health                           (64,524)     90,174     206,591
- -------------------------------------------------------------------------
  Segment Totals                        (158,477)    866,439     618,839
  Net  realized   investment
  gains, net of expenses               9,375,339   3,675,489   2,193,148
  Interest expense                       553,017     468,268     341,275
- -------------------------------------------------------------------------
  Income before Income Tax         $   8,663,845  $4,073,660  $2,470,712
- -------------------------------------------------------------------------

                                       43
<PAGE>

Depreciation  and  amortization  amounts below consist of  amortization of the
value of insurance  acquired,  deferred policy acquisition costs and goodwill,
along with depreciation expense.

Year Ended December 31                      1998        1997        1996
- -------------------------------------------------------------------------

Depreciation and Amortization:
  Home Service Life                  $   583,456 $   710,150 $   736,651
  Broker Life                            601,640     757,154     760,311
  Preneed Life                           381,354     135,723         ---
  Dental                                  50,276      54,381      59,812
  Other Health                            41,661      40,708      45,103
- -------------------------------------------------------------------------
  Segment Totals                     $ 1,658,387 $ 1,698,116 $ 1,601,877
- -------------------------------------------------------------------------


Segment asset totals are determined based on policy liabilities outstanding
in each segment.

December 31                                1999        1998          1997
- -------------------------------------------------------------------------

Assets:
  Home Service Life                 $ 47,347,032  $43,299,037 $ 42,944,975
  Broker Life                         57,958,271   52,783,159   39,165,663
  Preneed Life                        29,754,353   30,869,962          ---
  Dental                                 913,939      674,728      699,382
  Other Health                         2,006,435    1,872,237    1,939,822
- -------------------------------------------------------------------------
  Total Assets                      $137,980,030 $129,499,123 $ 84,749,842
- -------------------------------------------------------------------------


Note 12--REINSURANCE

The Company  currently follows the general practice of reinsuring that portion
of risk on the  life of any  individual  which is in  excess  of  $40,000  for
individual  policies (under yearly renewable term and coinsurance  agreements)
and  $15,000  for  group  policies  (under  a  group  yearly   renewable  term
agreement).  Graded death benefit and simplified  issue coverages above $4,000
are generally 50% reinsured,  with the Life Insurance Subsidiaries maintaining
a  maximum  $10,000  risk  on  any  one  policyholder.  Individual  and  group
accidental  death coverage and major medical accident and health coverages are
100%  reinsured.  To the extent that  reinsuring  companies are unable to meet
obligations under reinsurance agreements, the Company would remain liable.


Note 13--CONTINGENCIES

In the  normal  course  of  business,  the  Company  is party  to a number  of
lawsuits.  Management  believes  recorded  claims  liabilities are adequate to
ensure these suits will be resolved without  material  financial impact to the
Company.


Note 14--FAIR VALUES OF FINANCIAL INSTRUMENTS

The fair values of  financial  instruments,  and the  methods and  assumptions
used in estimating their fair values, are as follows:

Fixed  Maturities:  The fair values for fixed  maturities  are based on quoted
market  prices,  where  available.  For those fixed  maturities  which are not
actively  traded,  fair  values  are  estimated  using  values  obtained  from


                                       44
<PAGE>

independent   pricing  services.   Available-for-sale   fixed  maturities  are
carried at fair value in the accompanying  statements of financial  condition.
At December  31,  1999 and 1998,  the fair value of  available-for-sale  fixed
maturities was $69,501,248 and $77,582,742, respectively.

Equity  Securities:  The fair values for equity securities are based on quoted
market   prices.   Equity   securities  are  carried  at  fair  value  in  the
accompanying  statements  of  financial  condition.  At December  31, 1999 and
1998, the fair value of equity  securities was  $22,941,274  and  $17,208,338,
respectively.

Short-Term   Investments:   The  carrying  amount  of  short-term  investments
approximates  their fair value.  At December 31, 1999 and 1998, the fair value
of short-term investments was $580,425 and $594,805, respectively.

Cash and Cash  Equivalents:  The carrying amount of cash and cash  equivalents
approximates  their fair value.  At December 31, 1999 and 1998, the fair value
of cash and cash equivalents was $18,696,401 and $8,301,999, respectively.

Mortgage  Loans:  The carrying  amount of mortgage  loans  approximates  their
fair value.  At December 31, 1999 and 1998,  the fair value of mortgage  loans
was $158,309 and $164,757, respectively.

Policy  Loans:  The carrying  amount of policy loans  approximates  their fair
value.  At  December  31,  1999 and 1998,  the fair value of policy  loans was
$4,059,801 and $4,034,152, respectively.

Investment  Contracts:  The carrying amount of  investment-type  fixed annuity
contracts  approximates  their fair value.  At December 31, 1999 and 1998, the
fair value of  investment-type  fixed  annuity  contracts was  $8,257,568  and
$8,726,975, respectively.

Notes Payable:  The carrying amounts of notes payable  approximate  their fair
values.  At December  31, 1999 and 1998,  the fair value of notes  payable was
$8,500,000 and $6,510,000, respectively.


Note 15--BENEFIT PLANS

During  1997,  the Company  adopted a 401(k)  savings  plan for its  full-time
employees.  The Company contributes  matching  contributions at the discretion
its Board of  Directors.  Company  expense  associated  with this plan totaled
$34,860, $24,337 and $15,238 in 1999, 1998 and 1997, respectively.


Note 16--RELATED PARTY TRANSACTIONS

The Company has various  transactions  with its  President  and  Chairman of the
Board (the "Chairman") or entities he controls. The Chairman provides investment
portfolio  management for the Company and its subsidiaries through SMC Advisors,
Incorporated (of which the Chairman is the principal  officer,  a director,  and
the sole shareholder). The investment portfolio management contracts provide for
total annual  fixed fees of $48,000  ($39,000  prior to the  Kentucky  Insurance
Acquisition) and incentive compensation equal to five percent (5%) of the sum of
the net realized and unrealized capital gains in the fixed maturities and equity
securities  portfolios of the Company  during each contract  year. Any excess of
net  realized and  unrealized  capital  losses over net realized and  unrealized
capital gains at the end of a contract  year is not carried  forward to the next
contract year.  Fixed fees totaled $39,000,  $34,500,  and $30,000 in 1999, 1998
and 1997, respectively.  Incentive fees of $617,524,  $196,904 and $306,747 were
incurred  and paid  for  1999,  1998 and  1997,  respectively.  Previously,  the
Chairman,  personally guaranteed a portion of the Company's commercial bank debt
in return for a fee.  Effective June 15, 1998 the commercial  bank  unilaterally
released the Chairman's personal  guarantee.  Fees earned in connection with the
Chairman's guarantee totaled $169,583 for 1997. No guaranty fees were earned for
1999 or 1998.  The Company also maintains a portion of its  investments  under a
Trust  Agreement  with a bank  controlled by the Chairman.  Fees to the bank are
based on assets held. Such fees were $85,396, $46,429 and $26,451 in 1999, 1998,
and  1997,  respectively.  During  1999,  the  Company  began  managing  certain
commercial  real estate  affiliated  with its Chairman.  The Company charges the
real estate projects  management fees at market  rates,  which totaled  $114,628
during 1999.


                                       45
<PAGE>


                  ITEM 8. CHANGES IN AND DISAGREEMENTS WITH
              ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

There has been no change in accountants nor have there been any  disagreements
on accounting and financial  disclosure  requiring  disclosure pursuant to the
Instructions to this Item.


                                   PART III

    ITEM 9.  DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS,
               COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT

The  information  required  by  this  Item is set  forth  under  the  captions
"Election of  Directors",  "Executive  Officers of the Company",  and "Section
16(a) Beneficial  Ownership  Reporting  Compliance" in the Board of Director's
Proxy  Statement  for the Annual  Meeting of  Shareholders  of the Company now
scheduled  for May 25, 2000,  and such  information  is here  incorporated  by
reference.


                       ITEM 10.  EXECUTIVE COMPENSATION

The  information  required  by  this  Item  is set  forth  under  the  caption
"Executive  Compensation"  in the Board of Directors'  Proxy Statement for the
Annual Meeting of  Shareholders of the Company now scheduled for May 25, 2000,
and such information is here incorporated by reference.


              ITEM 11.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                             OWNERS AND MANAGEMENT

The  information  required  by  this  Item is set  forth  under  the  captions
"Security   Ownership  of  Certain   Beneficial  Owners  and  Management"  and
"Election of  Directors" in the Board of  Directors'  Proxy  Statement for the
Annual Meeting of  Shareholders of the Company now scheduled for May 25, 2000,
and such information is here incorporated by reference.


                        ITEM 12.  CERTAIN RELATIONSHIPS
                           AND RELATED TRANSACTIONS

The  information  required  by  this  Item is set  forth  under  the  captions
"Certain  Transactions  Involving  Directors  and  Executive  Officers" in the
Board of Directors'  Proxy Statement for the Annual Meeting of Shareholders of
the Company now  scheduled  for May 25,  2000,  and such  information  is here
incorporated by reference.


                                       46
<PAGE>

                   ITEM 13. EXHIBITS AND REPORTS ON FORM 8-K




The following documents are filed as part of this Form 10-KSB:

(a)   Exhibits.

      The exhibits listed in the Index to Exhibits appearing on page 49.

(b)   Reports on Form 8-K.

      None.



                                       47
<PAGE>


                                  SIGNATURES

In accordance  with of Section 13 or 15(d) of the Exchange Act, the registrant
caused  this report to be signed on its behalf by the  undersigned,  thereunto
duly authorized.

                                             CITIZENS FINANCIAL CORPORATION


March 23, 2000                             By:     /s/ Darrell R. Wells
                                               ---------------------------------
                                                Darrell R. Wells
                                                President

In accordance with the  requirements of the Exchange Act, this Report has been
signed below by the following  persons on behalf of the  registrant and in the
capacities and on the dates indicated.

/s/ Darrell R. Wells
- ---------------------------
Darrell R. Wells                Director and President      March 23, 2000
                               (principal executive
                                officer)
/s/ Lane A. Hersman
- ---------------------------
Lane A. Hersman                 Director and Executive      March 23, 2000
                                Vice President
/s/ Brent L. Nemec
- ---------------------------
Brent L. Nemec                  Vice President,             March 23, 2000
                                Accounting,
                                Chief  Financial   Officer,
                                and Treasurer (principal
                                financial and accounting officer)

/s/ John H. Harralson, Jr.
- ---------------------------
John H. Harralson, Jr.          Director                    March 23, 2000

/s/ Frank T. Kiley
- ---------------------------
Frank T. Kiley                  Director                    March 23, 2000

/s/ Charles A. Mays
- ---------------------------
Charles A. Mays                 Director                    March 23, 2000

/s/ Earle V. Powell
- ---------------------------
Earle V. Powell                 Director                    March 23, 2000

/s/ Thomas G. Ward
- ---------------------------
Thomas G. Ward                  Director                    March 23, 2000

/s/ Margaret A. Wells
- ---------------------------
Margaret A. Wells               Director                    March 23, 2000



                                       48
<PAGE>


                               INDEX TO EXHIBITS

                                 (Item 13(b))

The documents  listed in the following table are filed as Exhibits in response
to Item 13(b).  Exhibits  listed that are not filed herewith are  incorporated
herein by reference.



     Exhibit                       Description
       No.

         3.1     Restated Articles of Incorporation of the
                 Company dated August 12, 1996 (filed as
                 Exhibit 3.1 to the Company's Form 10-KSB
                 dated March 31, 1999)

         3.2     Bylaws of the Company adopted September 12,
                 1990 as amended March 25, 1994 (filed as
                 Exhibit 3.2 to the Company's Form 10-K dated
                 March 28, 1996)

         4       Provisions of Articles of Incorporation of
                 the Company Defining the Rights of Holders
                 of Class A Stock (filed as Exhibit 4 to the
                 Company's Form 10 Registration Statement)

         10.1    Investment Management Agreements dated July
                 1, 1994 between Citizens Security and the
                 Company and SMC Advisors, Incorporated
                 (filed as Exhibit 10.1 to the Company's Form
                 10-K dated March 29, 1995)

         10.1B   Investment Management Agreement dated June
                 1, 1998 between United Liberty and SMC
                 Advisors, Incorporated (filed as Exhibit
                 10.1B to the Company's Form 10-KSB dated
                 March 31, 1999)

         10.1C   Investment Management Agreement dated
                 February 6, 2000 between Kentucky Insurance
                 and SMC Advisors, Incorporated (filed
                 herewith)

         10.9    Form of Employment Agreement with Certain
                 Executives of the Company and Schedule of
                 Data (filed as Exhibit 10.9 to the Company's
                 Form 10-K dated March 28, 1996)*

         10.10   1999 Stock Option Plan (filed as exhibit to
                 the Company's proxy statement for annual
                 meeting of shareholders held on May 20,
                 1999)*

         21.1    Subsidiaries of the small business issuer
                 (filed herewith)

         23.2    Consent of Independent Auditors
                 (filed herewith)

         27      Financial Data Schedule (electronic filing
                 only)

        ----------------------------------------------------------

               * Management contract or compensatory plan or arrangement.



                                       49
<PAGE>


                                EXHIBIT 10.1C

                             AMENDED AND RESTATED
                        INVESTMENT MANAGEMENT AGREEMENT


      THIS  AGREEMENT  is  entered  into  by and  between  KENTUCKY  INSURANCE
COMPANY,  a Kentucky insurance company  ("Company") and SMC ADVISORS,  INC., a
Kentucky corporation ("SMC").
                                   RECITALS:
      SMC and its president,  Darrell R. Wells,  are experienced in investment
decisions,  policies and  strategies.  Company desires to employ SMC to manage
Company's entire bonds and stocks investment  portfolio (the "Bonds and Stocks
Portfolio")  on a fee basis and SMC is willing to undertake  such duties,  all
in accordance with the terms set forth herein.
      NOW, THEREFORE, the parties agree as follows:
      1. Employment of SMC.  Company hereby employs SMC and SMC hereby accepts
employment  by  Company as  investment  advisor  and  manager of the Bonds and
Stocks Portfolio.
      2. Duties and  Responsibilities  of SMC. Subject to the overall guidance
of Company, SMC shall administer  day-to-day operations of the Bonds and Stock
Portfolio;  shall serve as  Company's  investment  advisor and  consultant  in
connection  with policy  decisions  to be made by Company  with respect to the
Bonds  and  Stocks  Portfolio;  shall  investigate,  select,  and on behalf of
Company conduct  negotiations with brokers,  underwriters,  investment bankers
and  other  persons  in  the  securities  industry;   shall  cause  investment
transactions  with  respect to the Bonds and Stocks  Portfolio  to be executed
through brokers and other authorized  persons dealing in Eligible  Investments
(as  hereinafter  defined)  and  pay  appropriate  fees  to  such  persons  in
connection  with  investments  acquired,  sold,  or  otherwise  disposed of or
committed,  negotiated,  or  contemplated  to be acquired,  sold, or otherwise
disposed of; shall  exercise its own sound  judgment in doing so; shall,  upon
request  by  Company,  invest or  reinvest  any monies in the Bonds and Stocks
Portfolio;  shall  perform  or assist in  performance  of such  administrative
functions  necessary in the management of the Bonds and Stocks  Portfolio,  as
may be  agreed  upon by SMC and  Company;  from  time to time,  or at any time
requested by Company,  shall make reports of its  performance of the foregoing
services  to   Company;   and  shall  be   responsible   for  and  shall  have
authorization  to exchange,  invest,  reinvest,  sell, and purchase  assets of
Company that are  available for  investment in the Bonds and Stocks  Portfolio
of  Company.  SMC  shall  invest  only in  such  eligible  investments  as are
permitted  to property  and casualty  insurance  companies  under the Kentucky
Insurance  Code  (including  Subtitle 7, Chapter 304 of the  Kentucky  Revised
Statutes) and regulations of the Kentucky  Department of Insurance  thereunder
("Eligible  Investments").  All  investment  decisions made by SMC shall be in
accordance with such overall policies of Company,  if any, as may be disclosed
to SMC from time to time.  Notwithstanding  any other  provision  herein,  SMC
shall not act as custodian for or hold any securities on behalf of KIC.



<PAGE>

      3. Reporting and Disclosure.
            A.  SMC  shall  report  to  the  directors  or  other   authorized
officials of Company the results of investment  transactions when requested to
do so by Company.  SMC shall  consult with Company  officials and its Board of
Directors from time to time as directed by Company.
            B.  Likewise,  Company shall at all times keep SMC fully  informed
with regard to the  investments  owned by it, its funds available or to become
available  for  investment,  and  generally  as to the  condition of Company's
affairs.  Company  shall  furnish SMC with copies of all  available  financial
statements and other data necessary for SMC to carry out its duties hereunder.
      4. Books. SMC shall maintain  appropriate  records of all its activities
hereunder.
      5.   Compensation  for  Services.   As  compensation  for  its  services
rendered hereunder:
            A.  SMC  shall  receive  a  monthly  base fee of $500  payable  in
advance  on the first day of each month  beginning  on the  Effective  Date of
this Agreement (as hereinafter defined).
            B. With  respect to each  "Accounting  Period"  (which  term shall
mean the Effective  Date through  December 31, 1999 and then January 1 through
December 31 of each  calendar  year ending after  December 31, 1999 during the
term of this  Agreement),  SMC shall be entitled to an amount of  compensation
equal to 5% of the sum of the Net  Unrealized  Capital Gains or Net Unrealized
Capital  Losses plus the Net Realized  Capital  Gains or Net Realized  Capital
Losses in the Bonds and Stocks Portfolio.
                  [1] For purposes of this Agreement,  the terms "Net Realized
Capital Gain" and "Net Realized  Capital Loss" shall mean, with respect to any
Accounting  Period, the net difference between the aggregate gains realized in
the  Bonds  and  Stocks  Portfolio  during  such  Accounting  Period  from the
purchase or sale of Eligible  Investments and the aggregate losses realized in
the  Bonds  and  Stocks  Portfolio  during  such  Accounting  Period  from the
purchase or sale of Eligible Investments.
                  [2] The terms "Net Unrealized Capital Gain" and "Net
Unrealized Capital Loss" shall mean, with respect to any Accounting Period,
the increase or decrease during such Accounting Period in the difference
between the aggregate market value and the aggregate statutory book value of
Eligible Investments in the Bonds and Stocks Portfolio.

                                       2
<PAGE>

                  [3] For purposes of computing  Net  Realized  Capital  Gain,
Net Realized  Capital Loss,  Net  Unrealized  Capital Gain and Net  Unrealized
Capital  Loss,  gain or loss or increases  or  decreases  in value  difference
between shall be  determined  on the basis of the  statutory  book value of an
Eligible  Investment  and the  proceeds  thereof if disposed of or its closing
value if held at the close on an Accounting  Period.  The closing value of any
Eligible  Investment  for any  Accounting  Period  shall be the  value of such
Eligible  Investment  determined in good faith by Company in  accordance  with
the provisions of paragraph  5.B[4] hereof,  as of the end of such  Accounting
Period.
                  [4]  Eligible  Investments  which are  listed on a  national
securities  exchange  shall be valued at their last sales price on the date of
determination,  or, if no sales  occurred on such day,  at the median  between
the "bid" and "asked" prices on such date. Eligible  Investments which are not
so  listed  shall be valued  at their  last  closing  "bid"  price.  All other
Eligible  Investments  shall be valued in the manner  determined in good faith
by Company to best reflect their fair market value.
            C.  Payment  of  incentive  compensation  shall  be made to SMC by
Company not later than 45 days after the end of each Accounting Period.
      6. Term of Agreement.  This  Agreement  shall  commence on the Effective
Date and shall  continue  until  December 31, 1999.  This  Agreement  shall be
automatically  renewed for  successive  one-year  periods  unless either party
notifies  the other in  writing  not less than 30 days prior to the end of the
then current  period of its intent to terminate  this  Agreement at the end of
such period.
      7.  Responsibility  of SMC.  SMC  assumes no  responsibility  under this
Agreement  other than to render all  services  called  for  hereunder  in good
faith and on an arms-length  basis and shall not be responsible for any action
of Company or  officers of Company in  following  or  declining  to follow the
advice and recommendations of SMC. SMC, its officers, directors,  shareholders
and  employees  will not be  liable to  Company,  Company's  shareholders,  or
others except by reason of acts constituting bad faith,  willful  misfeasance,
gross  negligence,  or reckless  disregard of its duties.  SMC and Company are
not  partners  or joint  venturers,  and  nothing  herein  contained  shall be
construed  so as to make  them  partners  or joint  venturers  or  impose  any
liability as such on either of them.
      8.  Nonassignability.  Neither  party may assign  its rights  under this
Agreement without the written consent of the other party.
      9. Termination.  This Agreement shall be and become  terminated,  at the
option of the other  party  immediately  upon the giving of written  notice of
termination by such other party, if any of the following events shall occur:
            A. If either party shall violate any provision of this  Agreement,
and after notice of such violation,  shall not cure such default within thirty
(30) days; or
            B. If either  party shall be adjudged  bankrupt or  insolvent by a
court or agency of competent  jurisdiction,  or an order shall be entered by a
court or agency of competent  jurisdiction  for the appointment of a receiver,
liquidator,  or trustee of such  party or of all or  substantially  all of its
property by reason of the  foregoing,  or approving any petition filed against
such  party  for its  reorganization,  and such  adjudication  or order  shall
remain in force or unstayed for a period of thirty (30) days; or


                                       3
<PAGE>

      C.  If  either  party  shall   institute   proceedings   for   voluntary
bankruptcy,  or shall file a petition seeking reorganization under the federal
bankruptcy  laws,  or for relief under any federal or state law for the relief
of debtors,  or shall consent to the  appointment  of a receiver for it or for
all or substantially all of its property,  or shall make a general  assignment
for the benefit of its  creditors,  or shall admit in writing its inability to
pay its debts generally as they may become due.
      10. Effect of  Termination.  Upon  termination  of this  Agreement,  SMC
shall return to Company all books and records  maintained  by SMC with respect
to the Bonds and Stocks  Portfolio  managed  hereunder.  SMC shall  deliver to
Company  a  full  accounting,  including  a  statement  showing  all  payments
collected  by and all monies held by it,  covering  the period  following  the
date of the  last  accounting  furnished,  and  deliver  to  Company  all such
property  and  documents  of  Company  then in the  custody  of SMC.  shall be
entitled to the above-stated compensation through the month of termination.
      11.  Notices.  Any  notice,  report or other  communication  required or
permitted  to be given  hereunder  shall be in writing and shall,  unless some
other  method  of  giving  such  notice,  report,  or other  communication  is
accepted  by the  party to whom it is  given,  be given  by  being  mailed  by
certified mail to the following addresses of the parties hereto:

            If to SMC:        SMC Advisors, Inc.
                                    4350 Brownsboro Road
                                    Suite 310
                                    Louisville, Kentucky 40207

            If to Company:         Kentucky Insurance Company
                                    The Market Place, Suite 300
                                    12901 Shelbyville Road
                                    Louisville, Kentucky 40243

      12.  Modification.  This  Agreement  shall  not  be  changed,  modified,
terminated,  or  discharged  in whole or in part,  except by an  instrument in
writing  signed by both parties  hereto,  or their  respective  successors and
assigns.
      13. Binding  Effect.  This Agreement  shall be binding upon and inure to
the benefit of the  parties-hereto,  their  successors and assigns  subject to
the provisions of Section 8.
      14.  Kentucky  Governing Law. This Agreement shall be governed by and in
accordance with the laws of the Commonwealth of Kentucky.
      IN WITNESS WHEREOF, the parties have executed this
Agreement as of the 6th day of February, 2000.

                        KENTUCKY INSURANCE COMPANY
                         By: /s/ Lane A. Hersman
                            Lane A. Hersman
                            President

                        SMC ADVISORS, INC.
                        By: /s/ Darrell R. Wells
                            Darrell R. Wells
                            President



                                       4
<PAGE>

                                 EXHIBIT 21.1

                        Subsidiaries of the Registrant









     Citizens Financial Corporation (Kentucky Corporation)
     100% Citizens Security Life Insurance Company (Kentucky Corporation)
          100% United Liberty Life Insurance Company (Kentucky Corporation)
     100% Kentucky Insurance Company (Kentucky Corporation)
     100% Corporate Realty Service, Inc * (Kentucky Corporation

    * Previously named Citizens Financial Properties, Inc.



<PAGE>

                                  EXHIBIT 23.2


                         Consent of Independent Auditors


We consent to the incorporation by reference in the Registration Statement (Form
S-8 No. 333-86519)  pertaining to the Citizens Financial  Corporation 1999 Stock
Option Plan of our report dated March 23, 2000 with respect to the  consolidated
financial statements and schedules of Citizens Financial Corporation included in
the Annual Report (Form 10-KSB) for the year ended December 31, 1999.



/s/ Ernst & Young LLP
Louisville, Kentucky
March 23, 2000



<PAGE>



<TABLE> <S> <C>


<ARTICLE>                                           7
<MULTIPLIER>                                    1,000

<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                         DEC-31-1999
<PERIOD-START>                            JAN-01-1999
<PERIOD-END>                              DEC-31-1999
<DEBT-HELD-FOR-SALE>                           69,501
<DEBT-CARRYING-VALUE>                               0
<DEBT-MARKET-VALUE>                                 0
<EQUITIES>                                     22,941
<MORTGAGE>                                        158
<REAL-ESTATE>                                   3,514
<TOTAL-INVEST>                                100,755
<CASH>                                         18,696
<RECOVER-REINSURE>                                  0
<DEFERRED-ACQUISITION>                          4,691
<TOTAL-ASSETS>                                137,980
<POLICY-LOSSES>                                79,750
<UNEARNED-PREMIUMS>                               177
<POLICY-OTHER>                                  1,456
<POLICY-HOLDER-FUNDS>                          15,811
<NOTES-PAYABLE>                                 8,500
                               0
                                         0
<COMMON>                                        1,767
<OTHER-SE>                                     26,269
<TOTAL-LIABILITY-AND-EQUITY>                  137,980
                                     20,845
<INVESTMENT-INCOME>                             5,885
<INVESTMENT-GAINS>                              9,375
<OTHER-INCOME>                                    158
<BENEFITS>                                     17,038
<UNDERWRITING-AMORTIZATION>                       491
<UNDERWRITING-OTHER>                            9,517
<INCOME-PRETAX>                                 8,664
<INCOME-TAX>                                    2,225
<INCOME-CONTINUING>                             6,439
<DISCONTINUED>                                      0
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                    6,439
<EPS-BASIC>                                      3.59
<EPS-DILUTED>                                    3.59
<RESERVE-OPEN>                                      0
<PROVISION-CURRENT>                                 0
<PROVISION-PRIOR>                                   0
<PAYMENTS-CURRENT>                                  0
<PAYMENTS-PRIOR>                                    0
<RESERVE-CLOSE>                                     0
<CUMULATIVE-DEFICIENCY>                             0



</TABLE>


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