PREMIER FINANCIAL BANCORP INC
8-K, EX-99, 2000-06-30
STATE COMMERCIAL BANKS
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NEWS FOR IMMEDIATE RELEASE                             JUNE 23, 2000

                        PREMIER FINANCIAL BANCORP, INC.
                          ANNOUNCES MANAGEMENT CHANGE

     PREMIER FINANCIAL BANCORP,  INC., GEORGETOWN,  KENTUCKY  (NASDAQ/NMS-PFBI),
announced that the Board of Directors has appointed Gardner E. Daniel, currently
a Director,  as President and Chief  Executive  Officer.  Mr. Daniel has over 35
years banking  experience  including  positions at Huntington  Bank in Columbus,
Ohio and First National Bank Louisville now a part of National City Bank.
     The Board  also  appointed  Edsel R. Burns to the Board of  Directors.  Mr.
Burns, a CPA, has twenty years banking experience and previously served as Chief
Financial  Officer of both Key Centurion  Bancshares and Bank One West Virginia.
He is currently  Chief  Financial  Officer of EZ Net,  Inc., a Huntington,  West
Virginia based internet service provider.
     J. Howell Kelly resigned as President and Director.
     Benjamin T. Pugh resigned as a Director.
     Jeanne D. Hubbard resigned as a Director.
     The Board of Directors also announced that it voted to eliminate the common
stock dividend for the second and third quarter of 2000.
     Premier  Financial  Bancorp,  Inc. is a community bank holding company with
ten individually managed community bank subsidiaries operating in Kentucky, Ohio
and West Virginia.
     This news release  contains  certain  forward-looking  statements  that are
included  pursuant  to the safe  harbor  provisions  of the  Private  Securities
Litigation Reform Act of 1995. Such  forward-looking  statements involve certain
risks and  uncertainties,  including  a variety  of  factors  that may cause the
actual results of Premier Financial Bancorp,  Inc. to differ materially from the
anticipated  results or other  expectations  expressed  in such  forward-looking
statements.  Factors  that might cause such a  difference  include,  but are not
limited to: (1) the management change may not have the effect  anticipated;  (2)
competitive  pressures  may  increase  significantly;  (3)  general  economic or
business conditions, either nationally or in the states and regions in which the
companies do business may be less favorable  than expected,  resulting in, among
other things,  a deterioration in credit quality or a reduced demand for credit;
(4)  legislative  or regulatory  changes may adversely  affect the businesses in
which the  companies  are engaged;  and (5) changes may occur in the  securities
markets.



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