EQUITABLE COMPANIES INC
424B4, 1997-07-11
LIFE INSURANCE
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<PAGE>
                                                             Filed Pursuant
                                                             to Rule 424B4
                                                             File No. 333-03224
 
             PROSPECTUS SUPPLEMENT TO PROSPECTUS DATED JUNE 6, 1997
                                 640,000 SHARES
                      THE EQUITABLE COMPANIES INCORPORATED
                                  COMMON STOCK
                           (PAR VALUE $.01 PER SHARE)
 
                            ------------------------
 
    All of the shares (the "Offered Shares") of Common Stock, $.01 par value
("Common Stock"), of The Equitable Companies Incorporated (the "Company" or "The
Equitable") offered hereby are being sold by The Chase Manhattan Bank, acting
solely as trustee (the "SECT Trustee") of The Equitable Companies Incorporated
Stock Trust (the "SECT Trust" or "Selling Stockholder"). The Offered Shares are
being issued to the SECT Trust upon conversion of certain shares of the
Company's Series D Convertible Preferred Stock ("Series D Preferred Stock") sold
by the Company to the SECT Trust in a private transaction in 1993. See "Selling
Stockholder" in the accompanying Prospectus. For a discussion of the expected
purchase of Common Stock by AXA-UAP ("AXA"), the Company's principal
stockholder, from the SECT Trust in connection with sales of the Offered Shares,
see "AXA Purchases of Common Stock".
 
    The Common Stock is, and, upon official notice of issuance, the Offered
Shares will be, listed on the New York Stock Exchange ("NYSE").
 
    SEE "RISK FACTORS" BEGINNING ON PAGE 6 OF THE ACCOMPANYING PROSPECTUS FOR
CERTAIN FACTORS RELEVANT TO AN INVESTMENT IN THE OFFERED SHARES.
 
                             ---------------------
 THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
      EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
     SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
     PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS SUPPLEMENT OR
        THE PROSPECTUS TO WHICH IT RELATES. ANY REPRESENTATION TO THE
                        CONTRARY IS A CRIMINAL OFFENSE.
 
                            ------------------------
 
    The Offered Shares may be sold from time to time through Goldman, Sachs &
Co. as exclusive sales agent, in transactions on the NYSE or on other exchanges
on which the Common Stock may be traded, in the over the counter market, through
negotiated transactions or otherwise, at market prices prevailing at the time of
sale or at other prices. See "Plan of Distribution".
 
                            ------------------------
 
    FOR NORTH CAROLINA PURCHASERS: THESE SECURITIES HAVE NOT BEEN APPROVED OR
DISAPPROVED BY THE COMMISSIONER OF INSURANCE FOR THE STATE OF NORTH CAROLINA,
NOR HAS THE COMMISSIONER OF INSURANCE RULED UPON THE ACCURACY OR ADEQUACY OF
THIS DOCUMENT.
 
                            ------------------------
 
                              GOLDMAN, SACHS & CO.
 
                            ------------------------
 
            The date of this Prospectus Supplement is July 10, 1997.
<PAGE>
                              RECENT DEVELOPMENTS
 
SELECTION OF NEW PRESIDENT AND CEO
 
    On July 9, 1997 Joseph J. Melone, President and Chief Executive Officer of
the Company, announced the selection of Edward D. Miller to succeed Mr. Melone
as President and Chief Executive Officer of both the Company and its principal
insurance subsidiary, The Equitable Life Assurance Society of the United States
("Equitable Life"). Mr. Melone said that he will recommend the appointments at
Board of Directors meetings to be held on July 17, 1997.
 
    Mr. Miller also is expected to be elected a member of the Boards of
Directors of the Company and Equitable Life, and will become a member of the
Executive Committee of AXA. Mr. Melone will continue as Chairman of Equitable
Life and will become Chairman of the Executive Committee of the Company.
 
    Mr. Miller previously held a series of senior positions with Manufacturers
Hanover Trust Company, Chemical Banking Corporation and The Chase Manhattan
Corporation ("Chase"), most recently serving as Senior Vice Chairman of Chase
until April 1997.
 
REDEMPTION OF DEBENTURES AND PREFERRED STOCK OF THE COMPANY
 
    The Company announced on June 27, 1997 that it has elected to redeem (the
"Redemptions") on August 4, 1997 (the "Call Date") all of its outstanding 6-1/8%
Convertible Subordinated Debentures due 2024 (the "Debentures") and all
outstanding shares of its Series C Cumulative Convertible Preferred Stock (the
"Series C Preferred Stock") and Series E Cumulative Convertible Preferred Stock
(the "Series E Preferred Stock", and together with the Series C Preferred Stock,
the "Preferred Stock").
 
    On June 27, 1997 there were outstanding approximately $364.2 million
principal amount of the Debentures (having a carrying value of $339.5 million),
50,017 shares of the Series C Preferred Stock (having an aggregate liquidation
value of $25.0 million) and 822,460 shares of the Series E Preferred Stock
(having an aggregate liquidation value of $411.2 million). The redemption of the
Series C Preferred Stock includes the redemption of Depository Shares
representing shares of the Series C Preferred Stock. Approximately 95% of the
outstanding Series E Preferred Stock is owned by AXA.
 
    Holders of record of the Debentures on the Call Date will be entitled to
receive that number of shares of Common Stock determined by dividing the
principal amount of the Debentures held by such holder by the Conversion Price
(currently $24.75) as of the opening of business on the Call Date (expected to
equal approximately 40.4040 shares of Common Stock for each $1,000 principal
amount of Debentures redeemed), together with cash representing interest accrued
from July 22, 1997, the prior interest payment date. Holders of record of the
Series C Preferred Stock and Series E Preferred Stock will be entitled to
receive 20.4082 shares of Common Stock for each share of Preferred Stock
redeemed, together with cash representing dividends accrued from July 22, 1997,
the prior dividend payment date. The Company will pay cash in lieu of any
fractional share of Common Stock.
 
    From and after the close of business on the Call Date, the Debentures and
the Preferred Stock shall cease to accrue interest and dividends, respectively,
and each holder thereof shall be deemed to be the holder of the number of shares
of Common Stock for which such securities are to be redeemed, regardless of
whether such holder has surrendered the certificates for the securities, and the
only right of such holder shall be to receive the shares of Common Stock and
cash representing accrued interest or dividends, as the case may be, since July
22, 1997 and cash in lieu of any fractional share thereof payable upon such
redemption, without interest, from the Call Date.
 
    The Debentures and the Preferred Stock to be redeemed are convertible at the
option of the holder on the terms and subject to the conditions set forth in the
instruments governing these securities. The right of holders of Debentures and
Preferred Stock to convert all or a portion of such securities into shares of
Common Stock shall terminate at the close of business on the Call Date.
 
                                      S-2
<PAGE>
    Upon redemption of the Debentures and Preferred Stock or conversion thereof
prior to the Call Date, approximately 32.5 million additional shares of Common
Stock will be issued by the Company. On July 1, 1997 the Company had
approximately 187.3 million shares of Common Stock outstanding.
 
    The following table sets forth the consolidated capitalization of the
Company at March 31, 1997 and as adjusted to give effect to the Redemptions as
of such date. The financial data at March 31, 1997 in the following table are
derived from the Company's unaudited consolidated balance sheet at March 31,
1997.
<TABLE>
<CAPTION>
                                                                                          AT MARCH 31, 1997
                                                                                    ------------------------------
<S>                                                                                 <C>             <C>
                                                                                    THE EQUITABLE   THE EQUITABLE
                                                                                      HISTORICAL     AS ADJUSTED
                                                                                    --------------  --------------
 
<CAPTION>
                                                                                            (IN MILLIONS)
<S>                                                                                 <C>             <C>
DEBT:
Short-term debt
  Company.........................................................................   $       20.0    $       20.0
  Subsidiaries of Company.........................................................        2,708.5         2,708.5
Long-term debt
  Company.........................................................................          908.3           569.0
  Subsidiaries of Company.........................................................        3,104.0         3,104.0
                                                                                    --------------  --------------
    Total debt....................................................................        6,740.8         6,401.5
 
SHAREHOLDERS' EQUITY:
Series C Convertible Preferred Stock; $1.00 par value; $500.00 stated value; 2.0
  million shares authorized; 50,017 shares issued and outstanding (liquidation
  value $25.0 million); no shares issued and outstanding as adjusted..............           24.4         --
Series D Convertible Preferred Stock; $1.00 par value; $550.00 stated value;
  60,000 shares authorized, issued and outstanding (liquidation value $30.0
  million)........................................................................          325.4           325.4
Stock Employee Compensation Trust (Series D Convertible Preferred Stock held in
  trust)..........................................................................         (325.4)         (325.4)
Series E Convertible Preferred Stock; $1.00 par value; $500.00 stated value; 2.0
  million shares authorized; 822,460 shares issued and outstanding (liquidation
  value $411.2 million); no shares issued and outstanding as adjusted.............          380.2         --
Common Stock; $0.01 par value; 500 million shares authorized; 186.5 million shares
  issued and outstanding; 219.0 million shares issued and outstanding as
  adjusted........................................................................            1.9             2.2
Capital in excess of par value....................................................        2,797.3         3,537.3
Retained earnings.................................................................          752.7           752.7
Net unrealized investment losses..................................................          (58.5)          (58.5)
Minimum pension liability.........................................................          (12.9)          (12.9)
                                                                                    --------------  --------------
    Total shareholders' equity....................................................        3,885.1         4,220.8
                                                                                    --------------  --------------
Total Capitalization..............................................................   $   10,625.9    $   10,622.3
                                                                                    --------------  --------------
                                                                                    --------------  --------------
Common Shareholders' Equity.......................................................   $    3,448.9    $    4,220.8
                                                                                    --------------  --------------
                                                                                    --------------  --------------
</TABLE>
 
                                      S-3
<PAGE>
ALLIANCE
 
    Under current law, Alliance Capital Management L.P. ("Alliance"), as a
partnership, generally is not subject to Federal income tax. However, current
law also provides that, as a consequence of the public trading of units
representing assignments of beneficial ownership of limited partnership
interests of Alliance ("Units"), Alliance will be treated as a corporation for
Federal income tax purposes beginning on January 1, 1998. Alliance, Equitable
Life and AXA have been examining possible actions, if any, which might be
responsive to this potential change in Alliance's tax status. On June 24, 1997,
Alliance announced plans for a transaction (the "Transaction"), to be
accomplished through a merger expected to be consummated in December 1997. In
connection with such merger, Alliance Capital Management Corporation II ("ACMC
II"), a Delaware corporation, would become the general partner of Alliance as
discussed below and Alliance would merge with a wholly-owned subsidiary of ACMC
II formed for the sole purpose of consummating the merger, with Alliance as the
surviving entity. In such merger, holders of Units would exchange their existing
Units for an equal number of shares of Class A Common Stock of ACMC II, unless
such holders elected to continue as limited partners in Alliance, which would
cease to be a publicly traded limited partnership as described in the following
sentence, or elected to participate in a cash alternative as described below
should Equitable Life decide to offer such an alternative. Following the
Transaction, the Units would be subject to severe restrictions on
transferability, and Alliance would become a private limited partnership.
Depending on the number of holders of Units who elect not to exchange their
Units for ACMC II Class A Common Stock, the Units may become eligible for
termination of registration under Section 12(b)(4) of the Securities Exchange
Act of 1934. Application would be made to list the ACMC II Class A Common Stock
on the NYSE.
 
    In addition, Equitable Life is considering offering a cash alternative in
the Transaction to allow holders of Units to sell their Units to Equitable Life.
The total cash amount in the Transaction would be limited to approximately $300
million or a lesser amount in order to preserve an adequate float in the ACMC II
Class A Common Stock following the Transaction. Equitable Life has not finally
determined whether to offer a cash alternative in the Transaction, the amount
thereof or the price per Unit it would offer.
 
    Equitable Life intends to vote its Units in favor of the Transaction and to
elect to retain its Units and not exchange them for ACMC II Class A Common
Stock. As part of the Transaction, Alliance Capital Management Corporation, a
subsidiary of Equitable Life, would contribute its 1% general partnership
interest in Alliance to ACMC II in exchange for ACMC II Class B Common Stock and
ACMC II would replace Alliance Capital Management Corporation as the general
partner of Alliance and, as a consequence, would be subject to liabilities of
Alliance as provided by Delaware law. The ACMC II Class B Common Stock would
have sufficient voting power for Alliance Capital Management Corporation to
control ACMC II.
 
    As a result of the Transaction, ACMC II would hold the partnership interests
in Alliance formerly represented by the Units that were exchanged and would
receive its pro rata share of Alliance's earnings and distributions. Alliance
currently expects its distribution policy to remain unchanged and that ACMC II
would pay substantially all of the distributions it receives from Alliance, less
taxes, as dividends to holders of its Class A and Class B Common Stock.
 
    Alliance has stated that it would not proceed with plans for the Transaction
if, during 1997, it determines that changes in federal tax law would make it
preferable for Alliance to retain its current ownership form. Tax legislation
now under consideration by the Congress provides for permanent partnership tax
status for certain publicly traded partnerships, including Alliance, but would
subject those partnerships to a new excise tax on gross income. The Transaction
is also subject to customary regulatory approvals, final approval by the Board
of Directors of Alliance Capital Management Corporation, the approval of
Alliance's limited partners and certain other conditions.
 
                                      S-4
<PAGE>
    On June 24, 1997 Alliance announced that it would take a non-recurring
non-cash charge of $121 million in the quarter ending June 30, 1997 to reduce
the recorded value of goodwill and contracts associated with Alliance's
acquisition of Cursitor Holdings, L.P. and Cursitor Holdings Limited. The
Company owns approximately 58% of Alliance. The impact of this charge taken by
Alliance on the Company's after-tax consolidated net earnings to be reported for
the quarter ending June 30, 1997 is estimated to be approximately $60 million.
 
EQUITABLE REAL ESTATE
 
    The previously announced sale of Equitable Real Estate Investment
Management, Inc. (other than its interest in Column Financial, Inc.) and
Equitable Agri-Business, Inc. was completed on June 10, 1997.
 
                              PLAN OF DISTRIBUTION
 
    The Offered Shares may be sold from time to time by the SECT Trust through
Goldman, Sachs & Co., as exclusive sales agent (the "Agent"). Such sales may be
effected in one or more transactions as described under the heading "Plan of
Distribution" in the accompanying Prospectus. In connection with such sales, the
SECT Trust may pay fees, commissions or discounts to the Agent, which will not
exceed those usual and customary for the services rendered.
 
    The SECT Trust is not obligated to sell the Offered Shares, and the Company,
on behalf of the SECT Trust, and the Agent may reject any offer to purchase the
Offered Shares in whole or in part.
 
    The Company has agreed to indemnify the Agent against certain liabilities,
including liabilities under the Securities Act of 1933.
 
                         AXA PURCHASES OF COMMON STOCK
 
    AXA currently holds approximately 60.5% of the Company's outstanding Common
Stock (or approximately 58.9% after giving effect to the Redemptions). In
connection with any sales to third parties of Offered Shares under this
Prospectus Supplement, AXA is expected to purchase from the SECT Trust, on terms
comparable to such third party transactions, a number of shares of Common Stock
such that AXA would maintain its approximate percentage ownership of all
outstanding Common Stock.
 
                                      S-5
<PAGE>
                               11,940,299 SHARES
                                      THE
                                [LOGO] EQUITABLE
                                       COMPANIES INCORPORATED
                                  COMMON STOCK
                           (PAR VALUE $.01 PER SHARE)
                                ----------------
 
    This Prospectus relates to the resale, from time to time, by The Chase
Manhattan Bank, acting solely as trustee (the "SECT Trustee") of The Equitable
Companies Incorporated Stock Trust (the "SECT Trust" or "Selling Stockholder"),
of up to 11,940,299 shares (the "Offered Shares") of Common Stock, $.01 par
value ("Common Stock"), of The Equitable Companies Incorporated (the "Company").
The Offered Shares were or will be issued to the SECT Trust upon conversion of
certain shares of the Company's Series D Convertible Preferred Stock sold in a
private transaction by the Company to the SECT Trust in 1993. The SECT Trust was
established to provide a source of funding for a portion of the obligations
arising under certain employee compensation and benefit programs of the
Company's subsidiaries (the "Plans"). A committee (the "Committee") comprised of
officers, directors and/or employees of the Company, its subsidiaries or
companies affiliated with AXA-UAP ("AXA"), the Company's largest stockholder,
will give instructions to the SECT Trustee concerning the time and manner of
sale or disposition of the Offered Shares. See "Selling Stockholder" and "Plan
of Distribution".
 
    SEE "RISK FACTORS" BEGINNING ON PAGE 6 FOR A DISCUSSION OF CERTAIN FACTORS
THAT SHOULD BE CONSIDERED IN CONNECTION WITH AN INVESTMENT IN THE OFFERED
SHARES.
 
    The Common Stock of the Company is listed on the New York Stock Exchange
(the "NYSE") under the symbol "EQ".
 
                                ----------------
 
    THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
       AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS
         THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
      COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.
           ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
                                ----------------
 
    The Offered Shares may be sold from time to time to or through underwriters,
through dealers or agents or directly to purchasers, in transactions on the NYSE
or on other exchanges on which the Common Stock may be traded, in the
over-the-counter market, through negotiated transactions or otherwise, at market
prices prevailing at the time of sale or at other prices. See "Plan of
Distribution".
 
                                ----------------
 
                  The date of this Prospectus is June 6, 1997.
<PAGE>
    CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE COMMON STOCK,
INCLUDING OVER-ALLOTMENT, STABILIZING AND SHORT-COVERING TRANSACTIONS IN SUCH
SECURITIES, AND THE IMPOSITION OF A PENALTY BID, IN CONNECTION WITH THE
OFFERING. FOR A DESCRIPTION OF THESE ACTIVITIES, SEE "PLAN OF DISTRIBUTION."
 
    FOR NORTH CAROLINA INVESTORS: THESE SECURITIES HAVE NOT BEEN APPROVED OR
DISAPPROVED BY THE COMMISSIONER OF INSURANCE FOR THE STATE OF NORTH CAROLINA,
NOR HAS THE COMMISSIONER OF INSURANCE RULED UPON THE ACCURACY OR ADEQUACY OF
THIS DOCUMENT.
 
                             AVAILABLE INFORMATION
 
    The Company is subject to the informational requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance
therewith, files reports, proxy statements and other information with the
Securities and Exchange Commission (the "Commission"). Such reports, proxy
statements and other information can be inspected and copied at the public
reference facilities of the Commission at Room 1024, 450 Fifth Street, NW,
Judiciary Plaza, Washington, D.C. 20549 and at the regional offices of the
Commission located at 7 World Trade Center, 13th Floor, Suite 1300, New York,
New York 10048 and Suite 1400, Northwest Atrium Center, 14th Floor, 500 West
Madison Street, Chicago, Illinois 60611. Copies of such material can also be
obtained at prescribed rates by writing to the Public Reference Section of the
Commission at 450 Fifth Street, N.W., Judiciary Plaza, Washington, D.C. 20549.
In addition, such reports, proxy statements and other information can be
inspected at the offices of the New York Stock Exchange, Inc., 20 Broad Street,
New York, New York 10005. The Commission maintains a Website that contains
reports, proxy and information statements and other information regarding
registrants that file electronically with the Commission. The address of the
Commission's Website is http://www.sec.gov.
 
    The Company has filed with the Commission a Registration Statement on Form
S-3 (together with any amendments thereto, the "Registration Statement") under
the Securities Act of 1933, as amended (the "Securities Act"), with respect to
the securities offered hereby. This Prospectus, which constitutes a part of the
Registration Statement, omits certain information contained in the Registration
Statement as permitted by the rules and regulations of the Commission. For
further information with respect to the Company and the securities offered
hereby, reference is made to the Registration Statement and the exhibits and the
financial statements, notes and schedules filed as a part thereof or
incorporated by reference therein, which may be inspected at the public
reference facilities of the Commission, at the addresses set forth above.
Statements made in this Prospectus concerning the contents of any documents
referred to herein are not necessarily complete, and in each instance are
qualified in all respects by reference to the copy of such document filed as an
exhibit to the Registration Statement or incorporated by reference therein.
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
    The following documents filed by the Company with the Commission are
incorporated into this Prospectus by reference:
 
        1. the Company's Annual Report on Form 10-K for the year ended December
           31, 1996 (the "1996 10-K");
 
        2. the Company's Quarterly Report on Form 10-Q for the quarter ended
           March 31, 1997 (the "First Quarter 10-Q"); and
 
        3. the Company's Registration Statement on Form 8-A, dated May 26, 1992,
           incorporating the description of the Company's Common Stock in the
           Company's Registration Statement on Form S-1 (Registration No.
           33-48115).
 
    All documents or reports subsequently filed by the Company pursuant to
Section 13(a), 13(c), 14 or 15(d) of the Exchange Act after the date hereof and
prior to the termination of the offering described herein shall be deemed to be
incorporated by reference into this Prospectus and to be a part of this
 
                                       2
<PAGE>
Prospectus from the date of filing of such document. Any statement contained
herein, or in a document all or a portion of which is incorporated or deemed to
be incorporated by reference herein, shall be deemed to be modified or
superseded for purposes of this Prospectus to the extent that a statement
contained herein or in any other subsequently filed document which also is or is
deemed to be incorporated by reference herein modifies or supersedes such
statement. Any such statement so modified or superseded shall not be deemed,
except as so modified or superseded, to constitute a part of the Registration
Statement or this Prospectus.
 
    The Company will provide without charge to any person to whom this
Prospectus is delivered, on the written or oral request of such person, a copy
of any or all of the foregoing documents incorporated by reference (other than
exhibits not specifically incorporated by reference into the texts of such
documents). Requests for such documents should be directed to: The Equitable
Companies Incorporated, 1290 Avenue of the Americas, New York, New York 10104
Attention: Corporate Secretary (telephone (212) 554-1234).
 
                                       3
<PAGE>
                                 THE EQUITABLE
 
    FOR THE PURPOSE OF THIS PROSPECTUS, THE TERM "THE EQUITABLE" REFERS TO THE
EQUITABLE COMPANIES INCORPORATED (THE "COMPANY") AND ITS SUBSIDIARIES.
 
    The Equitable is a diversified financial services organization serving a
broad spectrum of insurance, investment management and investment banking
customers. The Equitable Life Assurance Society of the United States ("Equitable
Life"), a subsidiary of the Company, was established in the State of New York in
1859. For more than 100 years it has been among the largest life insurance
companies in the United States. Equitable Life and its subsidiaries distribute a
variety of insurance, annuity and investment products through a career agency
force, which at December 31, 1996 consisted of over 7,200 professional insurance
agents.
 
    At March 31, 1997, the Company's holdings in its investment subsidiaries
included an approximately 78% interest in Donaldson, Lufkin & Jenrette, Inc.
("DLJ"), an approximately 58% interest in Alliance Capital Management L.P.
("Alliance") and a 100% interest in Equitable Real Estate Investment Management,
Inc., Equitable Agri-Business, Inc. and EQ Services, Inc. (collectively,
"Equitable Real Estate"). The Company's investment subsidiaries provide
investment management and investment banking services to institutional and
individual clients, including the Company's insurance subsidiaries.
 
    On April 10, 1997, Equitable Life entered into an agreement to sell
Equitable Real Estate (other than EQ Services, Inc. and its interest in Column
Financial, Inc.) to Lend Lease Corporation Limited. See "Management's Discussion
and Analysis of Financial Condition and Results of Operations--Combined Results
of Operations by Segment--Investment Services--Equitable Real Estate" in the
First Quarter 10-Q.
 
    AXA is the Company's largest stockholder, beneficially owning at December
31, 1996 60.8% of the outstanding shares of Common Stock and $392.2 million of
the Company's Series E Convertible Preferred Stock. The Company is a Delaware
corporation with its principal headquarters located at 1290 Avenue of the
Americas, New York, New York 10104 (telephone (212) 554-1234).
 
BUSINESS
 
    The Equitable is engaged in two related financial services businesses: an
insurance business, which is comprised of the Insurance Operations segment and
operates through the Insurance Group (consisting principally of Equitable Life)
and an investment management and investment banking business, which comprises
the Investment Services segment and operates through the Investment Subsidiaries
(consisting of DLJ, Alliance and, until the completion of its pending sale,
Equitable Real Estate).
 
INSURANCE BUSINESS
 
    Insurance Operations accounted for $3.74 billion, or approximately 45.1% of
consolidated revenues for the year ended December 31, 1996. The Insurance Group
offers a variety of products which include traditional, variable and
interest-sensitive life insurance products, annuity products and mutual fund and
other investment products, as well as disability income products and association
plans. The Insurance Group emphasizes the sale of individual variable and
interest-sensitive life insurance and annuity products. The Insurance Group
maintains a substantial market share in sales of individual variable life
insurance in the United States and also maintains a strong position in the
market for individual variable annuity products. This segment also includes the
Insurance Group's Separate Accounts for certain individual insurance and annuity
products in which customers may invest their accumulated policy funds.
 
    The Equitable believes the experience and training of its career agency
force constitutes a key competitive advantage in the sale of the Insurance
Group's sophisticated insurance products, including
 
                                       4
<PAGE>
variable life insurance and annuity products which offer a broad range of
investment options. At December 31, 1996, the Insurance Group led the insurance
industry in the number of agents and employees who hold both the Chartered Life
Underwriter (CLU) and Chartered Financial Consultant (ChFC) designation.
 
    The Insurance Group's Income Manager Series of annuity products, which was
introduced in May 1995, is also distributed through securities firms, financial
planners and banks, as well as the career agency force. In 1996, Equitable
Distributors, Inc. ("EDI"), an indirect wholly owned subsidiary of the Company,
began actively to facilitate the marketing of the Income Manager Series through
these distribution channels.
 
INVESTMENT BUSINESS
 
    The Investment Services segment, which accounted for $4.54 billion, or
approximately 54.7%, of consolidated revenues for the year ended December 31,
1996, provides investment management, investment banking, securities transaction
and brokerage services to both corporate and institutional clients, including
the Insurance Group, and to high net worth individuals. Sales of mutual fund
shares to individuals and retail clients augment the traditional focus on
institutional markets.
 
    The Investment Subsidiaries have steadily added to third party assets under
management, while continuing to provide investment management services to the
Insurance Group. Of the $240.8 billion of assets under management at March 31,
1997, $184.1 billion (76.5%) were managed by the Investment Subsidiaries for
third parties, including domestic and overseas investors, mutual funds, pension
funds, endowment funds and, through the Insurance Group's Separate Accounts,
insurance and annuity customers of the Insurance Group. During 1996,
approximately $128.8 million (14.8%) of the fees earned by the Investment
Subsidiaries from asset management consisted of fees for services provided to
the Insurance Group.
 
    DLJ is a leading integrated investment and merchant bank that serves
institutional, corporate, governmental and individual clients both domestically
and internationally. DLJ's businesses include securities underwriting, sales and
trading; merchant banking; financial advisory services; investment research;
correspondent brokerage services; and asset management. DLJ's revenues for the
year ended December 31, 1996 were $3.49 billion. DLJ conducts its operations
through three principal operating groups each of which is an important
contributor to revenue and earnings: the Banking Group, which includes DLJ's
Investment Banking, Merchant Banking and Emerging Markets groups; the Capital
Markets Group, consisting of DLJ's Fixed Income, Institutional Equities and
Equities Derivatives Divisions, Autranet, a distributor of investment research
products, and Sprout, its venture capital affiliate; and the Financial Services
Group, comprised of the Pershing Division, the Investment Services Group and the
Asset Management Group.
 
    Alliance is one of the largest investment advisors in the United States and
provides diversified investment management services to a variety of institutions
including The Equitable, pension funds, endowments and foreign financial
institutions as well as to individual investors through a broad line of mutual
funds. Alliance had assets under management at March 31, 1997 of $182.0 billion
(including $158.4 billion for third party clients). For a discussion of the
possible restructuring of Alliance, see "Risk Factors--Risk-Based and Statutory
Capital" herein and "Business--Investment Services--Alliance-- Other" and
"Management's Discussion and Analysis of Financial Conditions and Results of
Operations--Liquidity and Capital Resources--Insurance Group--Risk-Based
Capital" in the 1996 10-K.
 
                                       5
<PAGE>
                                  RISK FACTORS
 
    IN ADDITION TO THE OTHER INFORMATION CONTAINED IN THIS PROSPECTUS, THE
FOLLOWING FACTORS SHOULD BE CAREFULLY CONSIDERED PRIOR TO DECIDING WHETHER OR
NOT TO PURCHASE THE OFFERED SHARES.
 
INVESTMENT ASSETS
 
    As of March 31, 1997, commercial mortgages and equity real estate comprise
9.6% ($3.60 billion) and 11.8% ($4.45 billion), respectively, of the $37.6
billion aggregate amortized cost net of valuation allowances ("net amortized
cost") of assets held in the Insurance Group's General Account ("General Account
Investment Assets") and assets held in the General Account associated with the
Insurance Group's discontinued guaranteed investment contract ("GIC") Segment
("GIC Segment Investment Assets"). Since December 31, 1990, The Equitable has
substantially reduced its exposure to commercial mortgages. The percentage of
General Account and GIC Segment Investment Assets represented by The Equitable's
equity real estate portfolio has declined modestly since December 31, 1990, as
sales offset the acquisition of properties through foreclosure. At March 31,
1997, the equity real estate portfolio included properties acquired as
investment real estate having an aggregate amortized cost of $3.21 billion
(70.5% of the aggregate amortized cost of all equity real estate held) and
properties acquired through foreclosure (including in-substance foreclosure)
having an aggregate amortized cost of $1.34 billion (29.5% of the aggregate
amortized cost of all equity real estate held). It is management's continuing
objective to reduce the size of the equity real estate portfolio relative to
total assets over the next several years. Management anticipates that reductions
will depend on real estate market conditions, the level of mortgage foreclosures
and expenditures required to fund necessary or desired improvements to
properties. Due to real estate market conditions, proceeds from the sale of most
equity real estate properties have been less than amortized cost at the date of
sale. The Equitable intends to continue to seek to sell individual equity real
estate properties on an opportunistic basis. If a significant amount of equity
real estate not currently held for sale is sold, material investment losses
would likely be incurred.
 
    Since 1990, General Account and GIC Segment Investment Assets have included
a large amount of problem, potential problem and restructured assets,
particularly problem commercial mortgages and restructured commercial mortgages.
While the amounts of problem, potential problem and restructured commercial
mortgages have decreased significantly since the beginning of 1992, both the
General Account and GIC Segment portfolios continue to have a significant amount
of such commercial mortgages. At March 31, 1997, these commercial mortgages
aggregated $761.4 million (2.0% of the aggregate amortized cost of General
Account and GIC Segment Investment Assets). In the last three quarters of 1997,
approximately $696.4 million of commercial mortgage principal payments are
scheduled, including $622.1 million of payments at maturity on commercial
mortgage balloon loans. An additional $906.9 million of payments at maturity on
commercial mortgage balloon loans are scheduled in 1998 and 1999. Depending on
market conditions and lending practices in future years, many maturing
commercial mortgages may have to be refinanced, restructured or foreclosed upon.
 
    Since 1990, The Equitable has recognized significant additions to asset
valuation allowances and writedowns on commercial mortgages and equity real
estate. At March 31, 1997, such asset valuation allowance balances for
continuing and discontinued operations totaled $175.0 million. As a result of
the adoption of SFAS No. 121 on January 1, 1996, $224.3 million of asset
valuation allowances related to equity real estate were released and impairment
losses of $219.4 million were recognized on equity real estate held and used.
The determination of asset valuation allowances and writedowns requires numerous
forecasts and the exercise of a significant degree of judgment, and is an
inherently subjective process. No assurance can be given as to the amount of
future writedowns and additions to the asset valuation allowances. For more
information concerning The Equitable's General Account Investment Assets and GIC
Segment Investment Assets, including problem, potential problem and restructured
investments and asset valuation allowances, see "Management's Discussion and
Analysis of Financial
 
                                       6
<PAGE>
Condition and Results of Operations--Continuing Operations Investment Portfolio"
in the First Quarter 10-Q and the 1996 10-K and Notes 4, 8 and 9 of Notes to
Consolidated Financial Statements in the First Quarter 10-Q.
 
    At March 31, 1997, the net amortized cost of below investment grade fixed
maturities in General Account and GIC Segment Investment Assets (including
redeemable preferred stock) was $2.85 billion (representing 7.6% of the net
amortized cost of all General Account and GIC Segment Investment Assets). See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations--Continuing Operations Investment Portfolio" in the First Quarter
10-Q and the 1996 10-K, Note 9 of Notes to Consolidated Financial Statements in
the First Quarter 10-Q and Note 3 of Notes to Consolidated Financial Statements
in the 1996 10-K.
 
DISCONTINUED OPERATIONS
 
    At March 31, 1997, $1.32 billion of liabilities in the GIC Segment, of which
$279.7 million related to GIC products and the balance to Wind-Up Annuities,
were outstanding to contractholders as compared to $14.29 billion at December
31, 1986. The GIC Segment had total assets of $2.67 billion at March 31, 1997
which are not reflected in total assets within The Equitable's consolidated
balance sheet but are netted against total GIC Segment liabilities. The
Equitable experienced pre-tax losses from operations in the GIC Segment of $17.3
million, $10.4 million, $23.7 million, $25.1 million and $21.7 million in the
three months ended March 31, 1997 and 1996 and for the years 1996, 1995 and
1994, respectively. All such pre-tax losses were charged to the GIC Segment loss
allowances.
 
    The Equitable's quarterly process for evaluating the loss provisions applies
the current period's results of discontinued operations against the allowance,
re-estimates future losses, and adjusts the provisions, if appropriate.
Additionally, as part of The Equitable's annual planning process, investment and
benefit cash flow projections are prepared. The evaluations performed for the
fourth quarter of 1996 and the first quarter of 1997 resulted in management's
decision to strengthen the loss provisions by $129.0 million and $5.1 million,
respectively, resulting in post-tax charges of $83.8 million and $3.3 million to
discontinued operations' results for the fourth quarter of 1996 and the first
quarter of 1997, respectively.
 
    Management believes the loss provisions for Wind-Up Annuities and GIC
contracts at March 31, 1997 (aggregating $246.9 million) are adequate to provide
for all future losses; however, the determination of loss provisions continues
to involve numerous estimates and subjective judgments regarding the expected
performance of discontinued operations investment assets. There can be no
assurance the losses provided for will not differ from the losses ultimately
realized. To the extent actual results or future projections of discontinued
operations differ from management's current best estimates and assumptions
underlying the loss provisions, the difference would be reflected in the
consolidated statements of earnings in discontinued operations. In particular,
to the extent income, sales proceeds and holding periods for equity real estate
differ from management's previous assumptions, periodic adjustments to the loss
provisions are likely to result. See Footnotes 2, 8 and 9 to the "Selected
Consolidated Financial Data" herein and "Management's Discussion and Analysis of
Financial Condition and Results of Operations--Discontinued Operations" in the
1996 10-K and Note 9 of Notes to Consolidated Financial Statements in the First
Quarter 10-Q.
 
VOLATILE NATURE OF SECURITIES BUSINESS
 
    In recent periods, DLJ has contributed a significant portion of The
Equitable's earnings. In October 1995, DLJ completed an initial public offering
which reduced The Equitable's ownership position in DLJ common stock to
approximately 80% (78% at the date hereof). Assuming full vesting of certain
forfeitable restricted stock units and the exercise of stock options granted to
certain DLJ employees in connection
 
                                       7
<PAGE>
with the initial public offering and all other vested DLJ employee stock
options, The Equitable's ownership position in DLJ common stock would be reduced
to approximately 63%. The securities industry generally experienced favorable
market conditions in 1996, as strong rallies in the stock and bond markets and
strong trading volumes on all major exchanges led to increased merger and
acquisition activity as well as underwriting activity. Although the strong
conditions that existed in 1996 continued through the first quarter of 1997,
certain market factors weakened from the fourth quarter of 1996. DLJ's principal
business activities, investment and merchant banking, securities sales and
trading and correspondent brokerage services are, by their nature, highly
competitive and subject to various risks, volatile trading markets and
fluctuations in the volume of market activity. Consequently, DLJ's net income
and revenue have been, and are likely to continue to be, subject to wide
fluctuations, reflecting the impact of many factors beyond DLJ's control,
including securities market conditions, the level and volatility of interest
rates, competitive conditions and the size and timing of transactions. There can
be no assurance that such fluctuations in DLJ's earnings will not affect the
level of The Equitable's future earnings. See "Management's Discussion and
Analysis of Financial Condition and Results of Operations--Combined Results of
Continuing Operations by Segment--Investment Services" in the First Quarter 10-Q
and "Management's Discussion and Analysis of Financial Condition and Results of
Operations--Combined Results of Operations--Combined Results of Continuing
Operations by Segment--Investment Services" in the 1996 10-K.
 
    For a discussion of Alliance's acquisition of Cursitor Holdings, L.P. and
Cursitor Holdings Limited (collectively, "Cursitor") and the potential
impairment of that investment see "Management's Discussion and Analysis of
Financial Condition and Results of Operations--Combined Results of Operations by
Segment--Investment Services--Alliance" in the First Quarter 10-Q.
 
PAYMENT OF DIVIDENDS AND LIQUIDITY
 
    The Company's ability to make cash payments with respect to its securities,
including the payment of dividends on its Common Stock, depends on the
availability of adequate sources of funds. The New York Insurance Law gives the
Superintendent of Insurance of the State of New York (the "New York
Superintendent") broad discretion in determining whether the financial condition
of a New York domiciled insurer, such as Equitable Life, supports the payment of
dividends to its shareholders. Dividends from Equitable Life are not expected to
be a source of liquidity for the Company for several years. Management believes
the Company's primary sources of liquidity will be sufficient to meet its cash
requirements for several years. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations--Liquidity and Capital
Resources--Liquidity Requirements" and "--Liquidity Sources" in the 1996 10-K.
 
RATINGS
 
    Ratings are an important factor in establishing the competitive position of
insurance companies. A significant downgrade in the financial strength or
claims-paying ratings of Equitable Life could have a material adverse effect on
the Insurance Group's business, liquidity and results of operations. For a
discussion of the Insurance Group's current ratings, see "The
Equitable--Insurance Business" herein and "Business--Competition--Insurance and
Annuities" in the 1996 10-K.
 
RISK-BASED AND STATUTORY CAPITAL
 
    Since 1993, life insurers, including Equitable Life, have been subject to
certain risk-based capital ("RBC") guidelines. The RBC guidelines provide a
method to measure the adjusted capital (statutory capital and surplus plus the
asset valuation reserve and other adjustments) that a life insurance company
should have for regulatory purposes, taking into account the risk
characteristics of the company's investments and products. A life insurance
company's RBC ratio will vary over time depending upon many factors, including
its earnings, the mix of assets in its investment portfolio, the nature of the
 
                                       8
<PAGE>
products it sells and its rate of sales growth. Under the RBC formula, Equitable
Life's year end RBC ratio depends in part on the closing price of units
representing assignments of beneficial ownership of limited partnership
interests in Alliance (the "Alliance Units") on the last trading day of the
year. At December 31, 1996, the valuation formula for Alliance Units increased
the statutory carrying value of Equitable Life's investment in Alliance Units to
$1.06 billion from $914.3 million at December 31, 1995, compared to a statutory
carrying value based on adjusted cost of $292.3 million. The management of
Equitable Life has begun to examine possible responses to the expiration on
December 31, 1997 of the exemption from Federal income taxes for publicly traded
limited partnerships and is discussing with regulators alternative bases on
which to value its Alliance holdings for statutory purposes in the event
Equitable Life were to cease to own publicly traded Alliance Units. Management
believes that these discussions should result in an approach which would, in
such event, continue to take into account for statutory purposes a significant
portion of the value of Equitable Life's investment in Alliance in excess of
such statutory carrying value based on adjusted cost. If Equitable Life were to
cease to own publicly traded Alliance Units, and if a significant portion of
such excess were not recognized for statutory purposes, and if other offsetting
corporate actions available to Equitable Life were not taken, Equitable Life
would have a significant decline in its statutory capital and RBC ratio, which
may adversely affect the market's perception of the Insurance Group relative to
its principal competitors and could, therefore, make it more difficult to market
certain of its insurance and annuity products and also result in higher levels
of surrenders and withdrawals. See "The Equitable--Investment Business" herein
and "Management's Discussion and Analysis of Financial Conditions and Results of
Operations--Liquidity and Capital Resources--Insurance Group--Risk-Based
Capital" in the 1996 10-K.
 
    The RBC guidelines are intended to be a regulatory tool only, and are not
intended as a means to rank insurers generally. However, comparisons of RBC
ratios of life insurers have become generally available. Equitable Life was
above its target RBC ratio at year end 1996. Management believes that
principally because of the RBC formula's treatment of Equitable Life's large
holdings of subsidiary common stock (including its interests in Alliance, DLJ
and, until the completion of its pending sale, Equitable Real Estate), equity
real estate and mortgages, Equitable Life's year end 1996 RBC ratio was lower
than those of its competitors in the life insurance industry. See
"Business--Regulation--Risk-Based Capital" in the 1996 10-K.
 
    The NAIC has undertaken a comprehensive codification of statutory accounting
practices for insurers. The resulting changes, once the codification project has
been completed and the new principles adopted and implemented, could have a
significant adverse effect on the Insurance Group's statutory results and
financial position. The codification is not expected to become effective until
1998 or later.
 
CHANGES IN INTEREST RATES
 
    Changes in prevailing interest rates can affect both the Insurance Group's
investment results and its results of operations. For a discussion of the
effects on the Insurance Group of changes in prevailing interest rates, see
"Management's Discussion and Analysis of Financial Condition and Results of
Operations--Combined Results of Operations--Combined Results of Continuing
Operations by Segment--Margins on Individual Insurance and Annuity Products" in
the 1996 10-K.
 
PRINCIPAL STOCKHOLDER
 
    AXA is the Company's largest stockholder, beneficially owning at December
31, 1996 (i) 60.8% of the outstanding shares of Common Stock (63.6% assuming
conversion of the Company's convertible preferred stock owned by AXA) and (ii)
$392.2 million of the Company's Series E Convertible Preferred Stock.
Accordingly, AXA currently beneficially owns, without acquiring any additional
shares of Common Stock, shares of Common Stock in an amount sufficient to permit
it to control the outcome of any stockholder vote, including any vote relating
to the election of directors to the Company's Board of
 
                                       9
<PAGE>
Directors. In May 1997, Compagnie UAP merged into AXA, with AXA as the surviving
corporation, effective retroactive to January 1, 1997. For a discussion of this
transaction, see "Security Ownership of Certain Beneficial Owners and
Management--Beneficial Ownership of Common Stock by the AXA Group" in the 1996
10-K.
 
    Under a Standstill and Registration Rights Agreement, dated as of July 18,
1991, as amended (the "Standstill Agreement"), between the Company and AXA, AXA
currently has certain demand and piggyback registration rights with respect to
the Common Stock owned by it and has certain preemptive rights entitling it to
participate in any sale by the Company of voting securities to the extent
necessary to maintain AXA's percentage of voting power. However, all other
contractual restrictions in the Standstill Agreement, including restrictions on
the ability of AXA and certain affiliates to purchase voting securities, have
expired and AXA and such affiliates are currently free to acquire additional
shares of Common Stock. Neither AXA nor any of its affiliates has any obligation
to provide additional capital or credit support to The Equitable. See
"Business--Principal Shareholder" in the 1996 10-K.
 
                              SELLING STOCKHOLDER
 
    The SECT Trust was established in 1993 to provide a source of funding for a
portion of the obligations arising under the Plans. The SECT Trust is intended
to be a grantor trust within the meaning of Section 671 of the Internal Revenue
Code. In the event of insolvency of the Company, the SECT Trust shall be subject
to the claims of the Company's general creditors.
 
    The Offered Shares were or will be issued to the SECT Trust upon conversion
of certain of the shares of the Company's Series D Convertible Preferred Stock
purchased by the SECT Trust in a private transaction in 1993. The Company agreed
under a 1993 agreement establishing the SECT Trust to prepare and file a
registration statement with respect to any shares of Common Stock to be sold by
the SECT Trust.
 
    As of March 31, 1997, the SECT Trust held 60,000 shares of Series D
Convertible Preferred Stock which are convertible into 11,940,299 shares of
Common Stock, subject to certain anti-dilution adjustments, or approximately 6%
of the Company's outstanding shares of Common Stock after giving effect to such
conversion.
 
                                USE OF PROCEEDS
 
    The SECT Trustee will contribute the net proceeds from the sale of the
Offered Shares to the Plans, in accordance with instructions from the Committee,
to fund a portion of the obligations arising thereunder. Pending such use, such
net proceeds may be invested temporarily in short-term marketable securities. In
consideration of such contributions to the Plans, the Company's subsidiaries
sponsoring such Plans will pay the Company an amount equal to any such
contributions.
 
                                       10
<PAGE>
                      SELECTED CONSOLIDATED FINANCIAL DATA
 
    The following table sets forth selected historical consolidated financial
information for The Equitable. The selected historical consolidated financial
information (other than General Account Investment Assets and assets under
management) at December 31, 1996 and 1995 and for each of the years in the
three-year period ended December 31, 1996 has been derived from consolidated
financial statements audited by Price Waterhouse LLP, independent accountants,
included in the 1996 10-K incorporated by reference herein and should be read in
conjunction with and is qualified by reference to such statements and related
notes. The selected historical consolidated financial information (other than
General Account Investment Assets and assets under management) at December 31,
1994, 1993 and 1992 and for the two-year period ended December 31, 1993 have
been derived from consolidated financial statements not included or incorporated
herein. The selected historical consolidated financial information at and for
the three months ended March 31, 1997 and 1996 (other than General Account
Investment Assets and assets under management) has been derived from the
Company's unaudited financial statements included in the First Quarter 10-Q
incorporated by reference herein and should be read in conjunction with and is
qualified by reference to such statements and related notes. This unaudited
interim information reflects, in the view of management, all adjustments,
consisting of normal recurring adjustments, necessary for a fair presentation of
such information. Results for the three months ended March 31, 1997 are not
necessarily indicative of results which may be expected for any other interim
period or for the year as a whole.
 
                                       11
<PAGE>
                SELECTED CONSOLIDATED FINANCIAL DATA--CONTINUED
<TABLE>
<CAPTION>
                                       THREE MONTHS ENDED
                                           MARCH 31,                    YEARS ENDED DECEMBER 31,
                                     ----------------------  ----------------------------------------------
                                        1997        1996        1996        1995        1994        1993
                                     ----------  ----------  ----------  ----------  ----------  ----------
<S>                                  <C>         <C>         <C>         <C>         <C>         <C>
                                                    (IN MILLIONS, EXCEPT PER SHARE AMOUNTS)
CONSOLIDATED STATEMENTS OF EARNINGS
  DATA(1)
REVENUES
  Universal life and
    investment-type product policy
    fee income.....................  $    230.5  $    212.9  $    874.0  $    788.2  $    715.0  $    644.5
  Premiums.........................       151.8       141.0       597.6       606.8       625.6       599.1
  Net investment income(2).........       872.0       780.5     3,308.6     3,047.4     2,838.4     2,715.0
  Investment gains, net(3)(4)......       178.0       170.3       599.2       552.3       338.6       526.4
  Commissions, fees and other
    income.........................       768.5       599.3     2,800.5     2,142.4     1,748.4     1,851.5
  Contribution from the Closed
    Block(3)(11)...................        35.8        32.1       125.0       143.2       137.0       137.9
                                     ----------  ----------  ----------  ----------  ----------  ----------
    Total revenues.................     2,236.6     1,936.1     8,304.9     7,280.3     6,403.0     6,474.4
                                     ----------  ----------  ----------  ----------  ----------  ----------
BENEFITS AND OTHER DEDUCTIONS
Interest credited to policyholders'
  account balances.................       312.9       320.6     1,271.1     1,249.2     1,202.2     1,325.6
Policyholders' benefits(5).........       254.9       254.2     1,317.7     1,008.6       914.9     1,001.7
Other operating costs and
  expenses(5)(6)(7)................     1,392.7     1,147.2     5,200.3     4,377.3     3,739.3     3,770.8
                                     ----------  ----------  ----------  ----------  ----------  ----------
Total benefits and other
  deductions.......................     1,960.5     1,722.0     7,789.1     6,635.1     5,856.4     6,098.1
                                     ----------  ----------  ----------  ----------  ----------  ----------
EARNINGS FROM CONTINUING OPERATIONS
  BEFORE FEDERAL INCOME TAXES AND
  MINORITY INTEREST(5).............       276.1       214.1       515.8       645.2       546.6       376.3
Federal income tax expense.........        87.4        64.7       137.4       192.3       157.0       111.7
Minority interest in net income of
  consolidated subsidiaries........        49.4        39.7       172.4        87.5        68.3        31.9
                                     ----------  ----------  ----------  ----------  ----------  ----------
Earnings (loss) from continuing
  operations(5)....................       139.3       109.7       206.0       365.4       321.3       232.7
Discontinued operations, net of
  Federal income
  taxes(2)(5)(6)(8)(9).............        (3.3)     --           (83.8)     --          --          --
Extraordinary charge for
  demutualization expenses.........      --          --          --          --          --          --
Cumulative effect of accounting
  changes, net of Federal income
  taxes(10)........................      --           (23.1)      (23.1)     --           (27.1)     --
                                     ----------  ----------  ----------  ----------  ----------  ----------
Net Earnings (Loss)................  $    136.0  $     86.6  $     99.1  $    365.4  $    294.2  $    232.7
                                     ----------  ----------  ----------  ----------  ----------  ----------
                                     ----------  ----------  ----------  ----------  ----------  ----------
Net earnings after
  demutualization..................  $    136.0  $     86.6  $     99.1  $    365.4  $    294.2  $    232.7
Dividends on preferred stocks......         6.7         6.7        26.7        26.7        80.1        65.4
                                     ----------  ----------  ----------  ----------  ----------  ----------
Net Earnings (Loss) Applicable to
  Common Shares....................  $    129.3  $     79.9  $     72.4  $    338.7  $    214.1  $    167.3
                                     ----------  ----------  ----------  ----------  ----------  ----------
                                     ----------  ----------  ----------  ----------  ----------  ----------
NET EARNINGS (LOSS) PER COMMON
  SHARE:
  Assuming No Dilution.............  $      .68  $      .43  $      .36  $     1.83  $     1.49  $     1.18
                                     ----------  ----------  ----------  ----------  ----------  ----------
                                     ----------  ----------  ----------  ----------  ----------  ----------
  Assuming Full Dilution...........  $      .62  $      .41  $      .36  $     1.74  $     1.37  $     1.08
                                     ----------  ----------  ----------  ----------  ----------  ----------
                                     ----------  ----------  ----------  ----------  ----------  ----------
Cash Dividend Per Common Share.....  $      .05  $      .05  $      .20  $      .20  $      .20  $      .20
                                     ----------  ----------  ----------  ----------  ----------  ----------
                                     ----------  ----------  ----------  ----------  ----------  ----------
 
<CAPTION>
 
                                        1992
                                     ----------
<S>                                  <C>
 
CONSOLIDATED STATEMENTS OF EARNINGS
  DATA(1)
REVENUES
  Universal life and
    investment-type product policy
    fee income.....................  $    571.7
  Premiums.........................     1,185.3
  Net investment income(2).........     2,681.5
  Investment gains, net(3)(4)......       371.8
  Commissions, fees and other
    income.........................     1,412.5
  Contribution from the Closed
    Block(3)(11)...................        51.5
                                     ----------
    Total revenues.................     6,274.3
                                     ----------
BENEFITS AND OTHER DEDUCTIONS
Interest credited to policyholders'
  account balances.................     1,440.8
Policyholders' benefits(5).........     1,754.0
Other operating costs and
  expenses(5)(6)(7)................     3,070.3
                                     ----------
Total benefits and other
  deductions.......................     6,265.1
                                     ----------
EARNINGS FROM CONTINUING OPERATIONS
  BEFORE FEDERAL INCOME TAXES AND
  MINORITY INTEREST(5).............         9.2
Federal income tax expense.........        12.8
Minority interest in net income of
  consolidated subsidiaries........        35.0
                                     ----------
Earnings (loss) from continuing
  operations(5)....................       (38.6)
Discontinued operations, net of
  Federal income
  taxes(2)(5)(6)(8)(9).............      --
Extraordinary charge for
  demutualization expenses.........      (101.3)
Cumulative effect of accounting
  changes, net of Federal income
  taxes(10)........................         4.9
                                     ----------
Net Earnings (Loss)................  $   (135.0)
                                     ----------
                                     ----------
Net earnings after
  demutualization..................  $   --
Dividends on preferred stocks......        14.5
                                     ----------
Net Earnings (Loss) Applicable to
  Common Shares....................  $    (14.5)
                                     ----------
                                     ----------
NET EARNINGS (LOSS) PER COMMON
  SHARE:
  Assuming No Dilution.............  $     (.10)
                                     ----------
                                     ----------
  Assuming Full Dilution...........  $     (.10)
                                     ----------
                                     ----------
Cash Dividend Per Common Share.....  $      .10
                                     ----------
                                     ----------
</TABLE>
 
                                       12
<PAGE>
                SELECTED CONSOLIDATED FINANCIAL DATA--CONTINUED
<TABLE>
<CAPTION>
                                       THREE MONTHS ENDED
                                           MARCH 31,                    YEARS ENDED DECEMBER 31,
                                     ----------------------  ----------------------------------------------
                                        1997        1996        1996        1995        1994        1993
                                     ----------  ----------  ----------  ----------  ----------  ----------
                                                    (IN MILLIONS, EXCEPT PER SHARE AMOUNTS)
<S>                                  <C>         <C>         <C>         <C>         <C>         <C>
REVENUES BY SEGMENT:
Insurance operations(2)(3)(4)......  $    983.1  $    905.7  $  3,742.9  $  3,614.6  $  3,507.4  $  3,464.4
Investment services(4).............     1,250.5     1,027.3     4,540.0     3,689.8     2,908.6     3,024.1
Corporate, other and
  eliminations.....................         3.0         3.1        22.0       (24.1)      (13.0)      (14.1)
                                     ----------  ----------  ----------  ----------  ----------  ----------
Total Revenues.....................  $  2,236.6  $  1,936.1  $  8,304.9  $  7,280.3  $  6,403.0  $  6,474.4
                                     ----------  ----------  ----------  ----------  ----------  ----------
                                     ----------  ----------  ----------  ----------  ----------  ----------
EARNINGS (LOSS) FROM CONTINUING
  OPERATIONS BEFORE FEDERAL INCOME
  TAXES AND MINORITY INTEREST, BY
  SEGMENT:
Insurance operations...............  $    126.8  $     84.6  $    (36.6) $    303.1  $    327.5  $    128.2
Investment services................       181.7       159.5       663.2       466.3       375.2       359.3
Corporate interest expense and
  other eliminations...............       (32.4)      (30.0)     (110.8)     (124.2)     (156.1)     (111.2)
                                     ----------  ----------  ----------  ----------  ----------  ----------
EARNINGS (LOSS) FROM CONTINUING
  OPERATIONS BEFORE FEDERAL INCOME
  TAXES AND MINORITY INTEREST......  $    276.1  $    214.1  $    515.8  $    645.2  $    546.6  $    376.3
                                     ----------  ----------  ----------  ----------  ----------  ----------
                                     ----------  ----------  ----------  ----------  ----------  ----------
GENERAL ACCOUNT INVESTMENT ASSETS
  (AT PERIOD END)(12)(13)..........  $ 35,160.1  $ 33,872.6  $ 34,676.0  $ 33,777.1  $ 32,338.6  $ 32,695.4
                                     ----------  ----------  ----------  ----------  ----------  ----------
                                     ----------  ----------  ----------  ----------  ----------  ----------
ASSETS UNDER MANAGEMENT (AT PERIOD
  END):
The Equitable......................  $   56,684  $   50,819  $   54,990  $   50,900  $   47,376  $   51,003
Third Party(14)....................     184,137     161,231     184,784     144,441     125,145     121,643
                                     ----------  ----------  ----------  ----------  ----------  ----------
Total..............................  $  240,821  $  212,050  $  239,774  $  195,341  $  172,521  $  172,646
                                     ----------  ----------  ----------  ----------  ----------  ----------
                                     ----------  ----------  ----------  ----------  ----------  ----------
CONSOLIDATED BALANCE SHEETS DATA
  (AT PERIOD END):(1)
Total assets(13)(15)...............  $139,601.8  $116,394.7  $128,811.2  $113,716.2  $ 94,785.3  $100,382.3
Long-term debt.....................     4,012.3     3,994.3     3,920.7     3,852.0     2,925.9     2,662.3
Total liabilities(13)(15)..........   135,716.7   112,496.2   124,823.2   109,607.5    91,605.2    96,670.9
Redeemable preferred stock.........                                                                   264.9
Shareholders' equity...............     3,885.1     3,898.5     3,988.0     4,108.7     3,180.1     3,446.5
Book value per common share........       18.49       18.72       19.12       19.88       14.93       16.83
 
<CAPTION>
 
                                        1992
                                     ----------
 
<S>                                  <C>
REVENUES BY SEGMENT:
Insurance operations(2)(3)(4)......  $  4,069.1
Investment services(4).............     2,314.4
Corporate, other and
  eliminations.....................      (109.2)
                                     ----------
Total Revenues.....................  $  6,274.3
                                     ----------
                                     ----------
EARNINGS (LOSS) FROM CONTINUING
  OPERATIONS BEFORE FEDERAL INCOME
  TAXES AND MINORITY INTEREST, BY
  SEGMENT:
Insurance operations...............  $   (158.7)
Investment services................       324.8
Corporate interest expense and
  other eliminations...............      (156.9)
                                     ----------
EARNINGS (LOSS) FROM CONTINUING
  OPERATIONS BEFORE FEDERAL INCOME
  TAXES AND MINORITY INTEREST......  $      9.2
                                     ----------
                                     ----------
GENERAL ACCOUNT INVESTMENT ASSETS
  (AT PERIOD END)(12)(13)..........  $ 31,419.7
                                     ----------
                                     ----------
ASSETS UNDER MANAGEMENT (AT PERIOD
  END):
The Equitable......................  $   45,141
Third Party(14)....................     104,784
                                     ----------
Total..............................  $  149,925
                                     ----------
                                     ----------
CONSOLIDATED BALANCE SHEETS DATA
  (AT PERIOD END):(1)
Total assets(13)(15)...............  $ 80,743.7
Long-term debt.....................     1,897.9
Total liabilities(13)(15)..........    78,010.9
Redeemable preferred stock.........       262.1
Shareholders' equity...............     2,470.7
Book value per common share........       15.60
</TABLE>
 
- ------------------------------
 
(1) In 1996, The Equitable changed its method of accounting for long-duration
    participating life insurance contracts, primarily within the Closed Block,
    in accordance with the provisions prescribed by Statement of Financial
    Accounting Standards ("SFAS") No. 120, "Accounting and Reporting by Mutual
    Life Insurance Enterprises and by Insurance Enterprises for Certain
    Long-Duration Participating Contracts". The financial statements for the
    three months ended March 31, 1996, and the years ended December 31, 1995,
    1994, 1993 and 1992 have been restated for the change. Shareholders' equity
    increased $194.9 million as of January 1, 1992 for the effect of retroactive
    application of the new method. See Note 2 of Notes to Consolidated Financial
    Statements in the 1996 10-K and Note 2 of Notes to Consolidated Financial
    Statements in the First Quarter 10-Q.
 
(2) Net investment income and discontinued operations included $14.8 million,
    $37.6 million, $114.3 million, $154.6 million, $219.7 million, $197.1
    million and $132.8 million for the three months ended March 31, 1997 and
    1996 and for the years ended December 31, 1996, 1995, 1994, 1993 and 1992,
    respectively, recognized as investment income by continuing operations and
    as interest expense by the GIC Segment relating to intersegment loans.
 
(3) Investment gains, net, included additions to asset valuation allowances and
    writedowns of publicly traded securities for continuing operations
    aggregating $25.1 million ($34.3 million including amounts related to the
    Closed Block), $51.4 million ($65.5 million including amounts related to the
    Closed Block), $178.6 million ($205.8 million including amounts related to
    the Closed Block), $197.6 million ($224.9 million including amounts related
    to the Closed Block), $100.5 million ($137.5 million including amounts
    related to the Closed Block), $108.7 million ($147.3 million including
    amounts related to the Closed Block) and $278.6 million ($300.2 million
    including amounts related to the Closed Block) for the three months ended
    March 31, 1997 and 1996 and for the years ended December 31, 1996, 1995,
    1994, 1993 and 1992, respectively. Additionally, as a result of the adoption
    of SFAS No. 121, $152.4 million of allowances on assets held for investment
    were released and impairment losses of $144.0 million ($149.6 million
    including amounts related to the Closed Block) were recognized on real
    estate held and used as of January 1, 1996.
 
(4) Investment gains, net for the three months ended March 31, 1996 included a
    $20.6 million gain resulting from the issuance of Alliance Units to third
    parties upon completion of the Cursitor acquisition. Investment gains, net
    for the year ended December 31, 1996 included a $79.4 million gain (before
    variable compensation and related expenses) related to the sale of shares of
 
                                       13
<PAGE>
                SELECTED CONSOLIDATED FINANCIAL DATA--CONTINUED
    one investment in the DLJ long-term corporate development portfolio.
    Investment gains, net for the year ended December 31, 1995 included a $34.7
    million gain resulting from the sale of a minority interest in DLJ.
    Investment gains, net for the year ended December 31, 1994 included a $52.4
    million gain related to the sale by Alliance of 4.96 million of newly issued
    Alliance Units. Investment gains, net for the year ended December 31, 1993
    included a $49.3 million gain (before variable compensation and related
    expenses) related to the sale of shares on that same investment in the DLJ
    long-term corporate development portfolio. Investment gains, net for the
    year ended December 31, 1992 included a gain on that same investment of
    $166.2 million, which consisted of an $82.4 million net gain on shares sold
    and an $83.8 million investment gain from the recognition of an increase in
    fair value of the investment.
 
(5) During the fourth quarter of 1996, The Equitable completed experience and
    loss recognition studies of participating group annuity contracts and
    conversion annuities ("Pension Par") and disability income ("DI") products.
    Additionally, The Equitable's management reviewed the loss provisions for
    the GIC Segment lines of business. As a result of these studies, $145.0
    million of unamortized DI deferred policy acquisition costs ("DAC") were
    written off and reserves were strengthened by $248.0 million for these lines
    of business. Consequently, earnings from continuing operations for the year
    ended December 31, 1996 decreased by $255.5 million ($393.0 million pre-tax)
    and net earnings decreased by $339.3 million. See Notes 2 and 7 of Notes to
    Consolidated Financial Statements in the 1996 10-K.
 
(6) Other operating costs and expenses included corporate interest expenses of
    $34.7 million, $34.6 million, $139.6 million, $100.5 million, $50.6 million,
    $28.4 million and $58.4 million for the three months ended March 31, 1997
    and 1996 and for the years ended December 31, 1996, 1995, 1994, 1993 and
    1992, respectively, and interest credited to the discontinued GIC Segment of
    $88.2 million, $97.7 million and $94.2 million for the years ended December
    31, 1994, 1993 and 1992, respectively.
 
(7) Other operating costs and expenses included provisions associated with
    employee termination and exit costs of $5.2 million, $0.7 million, $24.4
    million, $39.2 million, $20.4 million, $96.4 million and $24.8 million for
    the three months ended March 31, 1997 and 1996 and for the years ended
    December 31, 1996, 1995, 1994, 1993 and 1992, respectively (including $5.2
    million, $0.7 million, $22.3 million, $28.1 million, $20.4 million, $45.6
    million and $24.8 million attributable to Insurance Operations for the three
    months ended March 31, 1997 and 1996 and for the years ended December 31,
    1996, 1995, 1994, 1993 and 1992, respectively; and $2.1 million, $11.1
    million and $50.8 million attributable to Investment Services for the years
    ended December 31, 1996, 1995 and 1993, respectively).
 
(8) Discontinued operations, net of Federal income taxes, included additions to
    asset valuation allowances and writedowns of fixed securities and, in 1996,
    equity real estate for the discontinued GIC Segment aggregating $3.1
    million, $3.7 million, $36.0 million, $38.2 million, $50.8 million, $53.0
    million and $105.6 million for the three months ended March 31, 1997 and
    1996 and for the years ended December 31, 1996, 1995, 1994, 1993, and 1992,
    respectively. Additionally, the implementation of SFAS No. 121 as of January
    1, 1996 resulted in the release of existing valuation allowances of $71.9
    million on equity real estate and recognition of impairment losses of $69.8
    million on real estate held and used.
 
(9) Discontinued operations, net of Federal income taxes, included GIC Segment
    after-tax losses of $3.3 million and $83.8 million for the three months
    ended March 31, 1997 and for the year ended December 31, 1996, respectively.
    Pre-tax losses of $17.3 million, $10.4 million, $23.7 million, $25.1
    million, $21.7 million, $24.7 million and $160.9 million for the three
    months ended March 31, 1997 and 1996 and for the years ended December 31,
    1996, 1995, 1994, 1993 and 1992, respectively, were charged to the GIC
    Segment allowance for future losses. See Notes 9 and 7 of Notes to
    Consolidated Financial Statements included in the First Quarter 10-Q and the
    1996 10-K, respectively.
 
(10) Cumulative effect of accounting changes, net of Federal income taxes,
    included a charge of $23.1 million, net of a Federal income tax benefit of
    $12.4 million, related to SFAS No. 121 for the three months ended March 31,
    1996 and the year ended December 31, 1996, a charge of $27.1 million, net of
    a Federal income tax benefit of $14.6 million related to SFAS No. 112 for
    the year ended December 31, 1994 and a credit of $252.3 million related to
    SFAS No. 109 and a charge of $247.4 million, net of a Federal income tax
    benefit of $130.9 million, related to SFAS No. 106 for the year ended
    December 31, 1992.
 
(11) The results of the Closed Block for the periods subsequent to July 22, 1992
    are reported on one line in the consolidated statements of earnings.
    Accordingly, the line-by-line statements of earnings data are not comparable
    for all periods presented. Total assets and total liabilities include the
    assets and liabilities of the Closed Block, respectively, and therefore
    amounts are comparable for all periods presented. See Notes 8 and 6 of Notes
    to Consolidated Financial Statements in the First Quarter 10-Q and the 1996
    10-K, respectively.
 
(12) General Account Investment Assets does not include the GIC Segment
    Investment Assets, which had an aggregate carrying value of $2.44 billion,
    $3.47 billion, $2.49 billion, $3.26 billion, $3.90 billion, $4.82 billion
    and $5.73 billion at March 31, 1997 and 1996 and at December 31, 1996, 1995,
    1994, 1993, and 1992, respectively.
 
(13) Total assets, total liabilities and General Account Investment Assets
    included the assets and liabilities of the Closed Block and, therefore, are
    comparable for all periods presented. See Notes 8 and 6 of Notes to
    Consolidated Financial Statements included in the First Quarter 10-Q and the
    1996 10-K, respectively.
 
(14) Third party assets under management included Separate Accounts assets under
    management of $30.22 billion, $25.98 billion, $29.87 billion, $24.72
    billion, $20.67 billion, $19.74 billion and $18.07 billion at March 31, 1997
    and 1996 and at December 31, 1996, 1995, 1994, 1993 and 1992, respectively.
 
(15) Assets and liabilities relating to the discontinued GIC Segment are not
    reflected on the consolidated balance sheets of The Equitable, except that
    as of March 31, 1997 and 1996 and December 31, 1996, 1995, 1994, 1993 and
    1992, the net amount due to continuing operations for intersegment loans
    made to the discontinued GIC Segment in excess of continuing operations'
    obligations to fund the discontinued GIC Segment's accumulated deficit (the
    amount required to make assets equal to liabilities) is reflected as
    "Amounts due from discontinued GIC Segment." In 1995, continuing operations
    transferred $1,215.4 million in cash to the GIC Segment in settlement of its
    obligation. Subsequently, the GIC Segment remitted $1,155.4 million in cash
    to continuing operations in partial repayment of borrowings by the GIC
    Segment. See Notes 9 and 7 of Notes to Consolidated Financial Statements
    included in the First Quarter 10-Q and the 1996 10-K, respectively.
 
                                       14
<PAGE>
                          DESCRIPTION OF CAPITAL STOCK
 
    The following summary descriptions with respect to the capital stock of the
Company are summaries and are subject to the detailed provisions of the
Company's restated certificate of incorporation, as amended (the "Restated
Certificate") and by-laws (the "By-Laws"). These statements do not purport to be
complete, do not give effect to the provisions of statutory or common law, and
are subject to, and are qualified in their entirety by reference to, the terms
of the Restated Certificate and the By-Laws.
 
    The Restated Certificate authorizes the Company to issue 510 million shares
of capital stock, of which 500 million shares are designated as Common Stock
having a par value of $.01 per share and 10 million shares are designated as
preferred stock having a par value of $1.00 per share. The preferred stock may
be issued by the Company's Board of Directors in one or more series and may have
such voting rights, if any, designations, preferences and relative,
participating, optional and other special rights, and such qualifications,
limitations and restrictions, as the Board of Directors (or a duly authorized
committee thereof) may fix by resolution or resolutions. Moreover, the Company's
Board of Directors may issue such preferred stock from time to time in
transactions that may not require the approval of the stockholders of the
Company and the preferences, designations, voting and other rights of any such
shares of preferred stock may materially limit or qualify the rights of the
outstanding shares of Common Stock. As of the date hereof, there are three
series of preferred stock outstanding. For a description of the Company's
preferred stock, see Note 10 to Notes to Consolidated Financial Statements in
the 1995 10-K.
 
                          DESCRIPTION OF COMMON STOCK
 
    DIVIDENDS.  Subject to the rights of any holders of preferred stock, each
holder of Common Stock is entitled to receive dividends out of funds legally
available therefor when, as and if declared by the Company's Board of Directors.
Dividends may be paid in cash, property or shares of the Company's capital
stock.
 
    VOTING RIGHTS.  The holders of Common Stock possess exclusive voting rights
in the Company, except to the extent that the Company's Board of Directors shall
have designated voting power with respect to any preferred stock issued. Each
holder of Common Stock is entitled, on each matter submitted for a vote of
holders of Common Stock, to one vote for each share of such stock registered in
such holder's name on the books of the Company. Except as otherwise required by
law and subject to the rights of any holders of preferred stock, the presence in
person or by proxy of the holders of record of a majority of the shares entitled
to vote at a meeting of stockholders constitutes a quorum for the transaction of
business at that meeting. Actions requiring approval of stockholders will
generally require approval by a majority vote at a meeting at which a quorum is
present, except that at each stockholder meeting for the election of directors,
provided a quorum is present, directors will be elected by a plurality of votes
validly cast in the election. Stockholders will not have any right to cumulate
votes in the election of directors.
 
    The holders of preferred stock issued by the Company may be given the right
to vote for the election of directors generally or to elect a specified number
or percentage of the members of the Company's Board of Directors. The number of
directors that may be elected by the holders of any class or series of preferred
stock having the right, voting separately by class or series, to elect directors
will be in addition to the number of directors fixed by or pursuant to the
Restated Certificate.
 
    LIQUIDATION RIGHTS.  In the event of liquidation, dissolution or winding-up
of the Company, the holders of the Common Stock will be entitled to share
ratably in the distribution of all assets of the Company remaining after payment
of all of the Company's debts and liabilities and of all sums to which holders
of any preferred stock may be entitled.
 
                                       15
<PAGE>
    PREEMPTIVE RIGHTS.  Holders of the Common Stock are not generally entitled
to preemptive rights with respect to any shares of capital stock which may be
issued by the Company. Under the Standstill Agreement, AXA has preemptive rights
with respect to voting securities and securities convertible into voting
securities of the Company.
 
    MISCELLANEOUS.  The issued and outstanding shares of Common Stock are duly
authorized, validly issued, fully paid and nonassessable and, upon issuance as
herein described, the Offered Shares will be duly authorized, validly issued,
fully paid and nonassessable.
 
    The transfer agent for the Common Stock is First Chicago Trust Company of
New York.
 
                        RESTRICTIONS ON ACQUISITIONS OF
                           SECURITIES OF THE COMPANY
 
    Section 7312 of the New York Insurance Law ("Section 7312") provides that,
for a period of five years after the effective date of Equitable Life's
demutualization (July 22, 1992), no person may directly or indirectly offer to
acquire or acquire in any manner the beneficial ownership (defined as the power
to vote or dispose of, or to direct the voting or disposition of a security) of
5% or more of any class of the Company's voting security (which term includes
the Common Stock) or any class of security convertible into a voting security of
the Company without the prior approval of the New York Superintendent. Pursuant
to Section 7312, voting securities acquired in excess of the 5% threshold
without such prior approval will be deemed non-voting.
 
    State insurance laws also regulate changes of control (generally presumed
upon acquisitions of 10% or more of securities then having voting power for the
election of directors) of insurance holding companies, such as the Company.
State insurance laws, including the New York Insurance Law, require certain
filings concerning changes in ownership of insurance companies. Although the
specific provisions vary, insurance laws in states such as New York generally
prohibit a person from acquiring a controlling interest in an insurer
incorporated in the state or in any other person controlling such insurer unless
the insurance regulatory authority has approved the proposed acquisition in
accordance with the applicable regulations. In accordance with these
restrictions, the issuance of Common Stock and preferred stock to AXA required
the prior approval of the New York Superintendent and the prior approval of the
insurance regulatory authorities in the other states where Equitable Life's
insurance company subsidiaries were domiciled. AXA has obtained the requisite
approvals described above and in the preceding paragraph for its acquisitions of
Common Stock and the Company's preferred stock.
 
    In addition, Section 203 of the Delaware General Corporation law prohibits
an "interested stockholder" of a Delaware corporation from engaging in certain
business combinations with the corporation, including mergers or consolidations
or acquisitions of additional shares of the corporation, for a period of three
years following the date the stockholder becomes an "interested stockholder." An
"interested stockholder" is defined to include persons owning directly or
indirectly 15% or more of the outstanding voting stock of a corporation. The
prohibitions under Section 203 are not applicable in certain circumstances,
including those in which (i) the business combination or the transaction which
results in the stockholder becoming an "interested stockholder" is approved by
the corporation's board of directors prior to the date the stockholder becomes
an "interested stockholder," (ii) the "interested stockholder" upon consummation
of such transaction owns at least 85% of the voting stock of the corporation
outstanding prior to such transaction or (iii) the corporation has elected not
to be governed by such prohibitions. The Company's Board of Directors approved
AXA's acquisition of Common Stock as part of its approval of AXA's original
investment and, accordingly, the prohibitions under Section 203 do not apply to
any business combination with AXA.
 
                                       16
<PAGE>
                              PLAN OF DISTRIBUTION
 
    The SECT Trust, at the discretion of the Committee, may from time to time
offer and sell all or a portion of the Offered Shares to or through one or more
underwriters, through one or more dealers or agents or directly to purchasers.
 
    The offer and sale of the Offered Shares may be effected from time to time
in one or more transactions at a fixed price or prices, which may be changed, at
market prices prevailing at the time of sale, at prices related to such
prevailing market prices or at negotiated prices.
 
    Sales may be effected from time to time in one or more transactions (which
may involve block transactions) (i) on the NYSE, or on other national securities
exchanges on which the Common Stock may be traded, in transactions that may
include special offerings, exchange distributions pursuant to and in accordance
with the rules of such exchanges or otherwise, (ii) in the over-the-counter
market, (iii) in transactions otherwise than on such exchanges or in the
over-the-counter market, (iv) in negotiated transactions through the writing of
options on shares of Common Stock (whether such options are listed on an options
exchange or otherwise) or otherwise, (v) pursuant to a distribution through one
or more underwriters on a firm commitment or best-efforts basis or (vi) in a
combination of any such transactions. The SECT Trust may effect such
transactions by selling Offered Shares to or through underwriters, agents or
dealers, and such underwriters, agents or dealers may receive compensation in
the form of discounts or commissions from the SECT Trust and may receive
commissions from the purchasers of Offered Shares for whom they may act as
agent, in each case in amounts which will not exceed those customary in the
types of transactions involved.
 
    If required, a prospectus supplement to this Prospectus may be distributed
in connection with an offer and sale of the Offered Shares. Such prospectus
supplement may identify underwriters, dealers or agents participating in such
offer and sale and any discounts, commissions or other terms thereof, and may
set forth such additional information as may be determined to be required.
 
    Offers to purchase Offered Shares may be solicited directly by the Company
and the sale thereof may be made by the SECT Trust directly to institutional
investors or others, who may be deemed to be underwriters within the meaning of
the Securities Act with respect to any resale thereof.
 
    In connection with the distribution of the Offered Shares, underwriters and
any other persons participating in such distribution may purchase and sell
Common Stock in the open market. These transactions may include over-allotment
and stabilizing transactions and, in the case of underwriters, purchases to
cover short positions created in connection with the offering. Stabilizing
transactions consist of certain bids or purchases for the purpose of preventing
or retarding a decline in the market price of the Common Stock; and short
positions created by underwriters involve the sale by underwriters of a greater
number of Offered Shares than they are required to purchase from the Company in
an offering. Underwriters also may impose a penalty bid, whereby selling
concessions allowed to broker-dealers in respect of the Offered Shares may be
reclaimed by such underwriters if such Offered Shares are repurchased by the
underwriters in stabilizing or covering transactions. These activities may
stabilize, maintain or otherwise affect the market price of the Common Stock,
which may be higher than the price that might otherwise prevail in the open
market; and these activities, if commenced, may be discontinued at any time.
These transactions may be effected on the NYSE, in the over-the-counter-market
or otherwise.
 
    In making any offer on behalf of the SECT Trust, underwriters, agents and
any other broker or dealer may be deemed to be underwriters within the meaning
of the Securities Act, and the compensation of the underwriter, agent or other
broker or dealer may be deemed to be underwriting commissions or discounts.
 
                                       17
<PAGE>
    Underwriters, agents and dealers may be entitled under relevant agreements
with the Company and the SECT Trustee to indemnification by the Company against
certain liabilities, including liabilities under the Securities Act.
 
    The offering of the Offered Shares is being conducted in accordance with
Section 2720 of the NASD Conduct Rules. In addition, underwriters and other
persons participating in the distribution may not confirm sales to any
discretionary accounts without the prior specific written approval of the
customer.
 
    Underwriters, agents and dealers who participate in offers and sales of the
Offered Shares may be customers of, engage in transactions with, or perform
services for, the Company and its subsidiaries from time to time in the ordinary
course of business.
 
                                 LEGAL OPINIONS
 
    The validity of the Common Stock offered hereby will be passed upon for the
Company by Debevoise & Plimpton, 875 Third Avenue, New York, New York 10022.
 
                                    EXPERTS
 
    The consolidated financial statements and consolidated financial statement
schedules of The Equitable as of December 31, 1996 and 1995 and for each of the
years in the three-year period ended December 31, 1996 incorporated by reference
in this Prospectus have been so incorporated in reliance on the reports of Price
Waterhouse LLP, independent accountants, given on the authority of said firm as
experts in auditing and accounting.
 
    The United States firm of Price Waterhouse has registered as a Registered
Limited Liability Partnership (LLP) under the laws of the State of Delaware and
from August 10, 1994 has conducted its practice under the name of Price
Waterhouse LLP. All references to Price Waterhouse and the documents
incorporated herein by reference are to Price Waterhouse LLP.
 
                                 ERISA MATTERS
 
    The Company and certain affiliates of the Company, including Equitable Life,
Alliance and DLJ, may each be considered a "party in interest" within the
meaning of ERISA or a "disqualified person" within the meaning of ERISA or a
"disqualified person" within the meaning of the Internal Revenue Code of 1986,
as amended (the "Code") with respect to many employee benefit plans. Prohibited
transactions within the meaning of ERISA or the Code may arise, for example, if
the Offered Shares are acquired by or on behalf of a pension or other employee
benefit plan with respect to which the Company or any of its affiliates is a
service provider, unless such Offered Shares are acquired pursuant to an
exemption for transactions effected on behalf of such plan by a "qualified
professional asset manager" or pursuant to any other available exemption. Any
such pension or employee benefit plan or other person proposing to invest in the
Offered Shares should consult with its legal counsel.
 
                                       18
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
    NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS SUPPLEMENT OR THE
PROSPECTUS AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT
BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY OR THE SALES AGENT. THIS
PROSPECTUS SUPPLEMENT AND THE PROSPECTUS DO NOT CONSTITUTE AN OFFER TO SELL OR
THE SOLICITATION OF AN OFFER TO BUY ANY SECURITIES OTHER THAN THE SECURITIES
DESCRIBED IN THIS PROSPECTUS SUPPLEMENT OR AN OFFER TO SELL OR THE SOLICITATION
OF AN OFFER TO BUY SUCH SECURITIES IN ANY CIRCUMSTANCES IN WHICH SUCH OFFER OR
SOLICITATION IS UNLAWFUL. NEITHER THE DELIVERY OF THIS PROSPECTUS SUPPLEMENT OR
THE PROSPECTUS NOR ANY SALE MADE HEREUNDER OR THEREUNDER SHALL, UNDER ANY
CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THE INFORMATION CONTAINED HEREIN OR
THEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO THE DATE OF SUCH INFORMATION.
 
                            ------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
               PROSPECTUS SUPPLEMENT
 
                                           PAGE
                                           -----
Recent Developments...................         S-2
<S>                                     <C>
Plan of Distribution..................         S-5
AXA Purchases of Common Stock.........         S-5
 
                    PROSPECTUS
 
Available Information.................           2
Incorporation of Certain Documents by
  Reference...........................           2
The Equitable.........................           4
Risk Factors..........................           6
Selling Stockholder...................          10
Use of Proceeds.......................          10
Selected Consolidated Financial
  Data................................          11
Description of Capital Stock..........          15
Description of Common Stock...........          15
Restrictions on Acquisitions of
  Securities of the Company...........          16
Plan of Distribution..................          17
Legal Opinions........................          18
Experts...............................          18
ERISA Matters.........................          18
</TABLE>
 
                                 640,000 SHARES
 
                            THE EQUITABLE COMPANIES
                                  INCORPORATED
 
                                  COMMON STOCK
                           (PAR VALUE $.01 PER SHARE)
 
                             ---------------------
 
                             PROSPECTUS SUPPLEMENT
 
                             ---------------------
 
                              GOLDMAN, SACHS & CO.
 
                             EXCLUSIVE SALES AGENT
 
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