AXA FINANCIAL INC
425, 2000-09-12
LIFE INSURANCE
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                                                                  Filed by AXA
                         Pursuant to Rule 425 under the Securities Act of 1933
                            and deemed filed pursuant to Rule 14a-12 and 14d-2
                                     under the Securities Exchange Act of 1934

                                          Subject Company: AXA Financial, Inc.
                                                  Commission File No.: 1-11166

                                                              September 12, 2000


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                                     AXA


                      Strategic repositioning in the US
                          Presentation to investors
                                September 2000


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                          o  Strategic vision

                          o  DLJ transaction

Summary                   o  Proposed minority
                             buy-out of AXA Financial


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AXA strategic vision


o    Ambition
     To be the worldwide leader in financial protection
     and wealth accumulation services


o    Business scope
     Financial protection:
     - Insurance and asset management
     - Expanding to broader personal financial services


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AXA strategic vision

o    Target Customers

     - Individual customers over their lifetime

     - Wholesale customers where AXA can leverage strong market positions
       and generate synergies with other lines of business

o    Geographic Scope

     - Priority is major developed markets:  North America,
       Western Europe, Japan

     - AXA also operates in other markets where sizeable and profitable
       activities can be built in a stable environment


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                                             o  Rationale

                                             o  Characteristics of
                                                transaction

DLJ transaction                              o  Financial impact


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Rationale for DLJ transaction (1/2)
From DLJ's perspective

o   DLJ has had a brilliant track record in the 1990s

o   BUT

     -    European expansion needs to be accelerated and complemented by Asian
          expansion as the investment banking industry becomes more global
     -    International deals are becoming larger; with one stop shopping as a
          common feature, they require strong balance sheet and ability to
          underwrite large amounts of debt as well as equity
     -    Cost of talent is increasing

o   THEREFORE

     -    Increasing need to partner with another large investment bank

o   The transaction will create a leading global investment bank


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Rationale for DLJ transaction (2/2)
From AXA's perspective

o    AXA is not willing to increase its exposure to investment banking

o    DLJ implies risk & creates volatility for AXA earnings and AXA stock

o    Sale creates financial flexibility and allows strategic repositioning

o    Credit Suisse Group's offer is financially attractive


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Transaction characteristics (1/3)

     Credit Suisse Group (CS) offers to buy DLJ

     o    Total transaction amounts to $ 13.5 billion on a fully diluted basis

     o    It amounts to $ 11.5 billion on outstanding DLJ shares:

               -    50% cash

               -    50% CS stock

     o    Minority shareholders will receive only cash


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Transaction characteristics (2/3)


Based on exchange rate and Credit Suisse Group stock price as of August 28,
the transaction values DLJ at $90 per share

     o    IPO in late October 1995 at $13.5

     o    47.4% premium over market price as of August 25 ($61.0)

     o    92.5% premium over 90 day average market price ($46.7)

     o    Multiples: PER of 21.5; 3.4 times book value (fully diluted)


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Transaction characteristics (3/3)

o AXA Group will receive (for 90.4 million shares of DLJ):

     -    $2.4 billion in cash

     -    25.7 million Credit Suisse Group shares (valued At $5.7 billion)

o    CS has offered to repurchase from AXA Group at market price $1.2 billion
     of shares at transaction closing (in November 2000)

o    AXA will manage liquidity of its investment in CS
     stock in close coordination with CS


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Financial impact of transaction

o    At AXA Financial level

     -    Gross proceeds: $8.0 bn

     -    Assuming proceeds are being reinvested at 11% pre-tax rate, EPS
          remains stable

o    At AXA Group level

     -    Gross proceeds: $8.1 bn

     -    Based on $90 per DLJ share and a $0.89/Euro exchange rate, after
          tax profit on disposal would amount to Euro 2.1 billion in AXA's
          consolidated accounts



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                                   o    Characteristics of offer

Proposed minority                  o    Financial impact
buy-out of AXA
Financial                          o    Rationale


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Characteristics of offer



o    AXA offers to buy out the minority interests (39.7%) in AXA Financial
     (AXF)

o    Under this proposal, AXF shareholders would receive, for each AXF share,
     consideration consisting of:

          o $32.1 in cash

          o 0.271 AXA ADR

o    On the basis of August 29th, 2000 closing price of AXA ADR, the offer
     amounts at $53.5 per share:

          o    21.8% premium over 30 day average market price ($43.9)

          o    35.5% premium over 90 day average market price ($39.5)

o    Offer conditional upon closing of DLJ transaction

o    Offer will be negotiated with special committee of independent directors
     of AXA Financial


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Financial impact of transaction


o    Total transaction amounts at $9.2 billion on 172 million outstanding AXF
     shares

o    Net amount of goodwill created would amount to
     Euro 3.5 billion
     (after assuming partial charge of goodwill to equity)

o    Transaction would be neutral to slightly accretive on AXA cash EPS (pre
     goodwill amortization)


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Rationale for proposed minority buy-out of AXA Financial

o    Increase proportion of AXA earnings coming from US life insurance and
     asset management

o    Take full benefit of future profits emerging from AXA Financial

o    Develop synergies and move towards more operational integration of AXA's
     businesses worldwide

o    Facilitate M&A activity by AXA in the US, AXA stock being a more
     effective acquisition currency

o    Take advantage of the opportunity offered by the sale of DLJ


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                                   APPENDIX



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Breakdown of 1999 revenues

Before transaction                                After transaction

Total Euro 67.8 billion                           Total Euro 58.1 billion



Life insurance  -  55%                            Life insurance  -  65%

P&C insurance  -  21%                             P&C insurance  -  25%

International insurance  -  5%                    International insurance  - 5%

Asset management  -  3%                           Asset management  -  3%

Other financial services  -  16%                  Other financial services  - 2%



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Breakdown of 1999 net income*


Before transaction                                     After transaction


Life insurance               57%                 Life insurance            67%
     - of which USA          14%                      - of which USA       24%
P&C insurance                30%                 P&C insurance             29%
International insurance      (3%)                International insurance  (3)%
Asset management              4%                 Asset management           7%
Other Financial services     12%                 Other Financial services   0%



   * excluding holding companies and one-off impact of GRE consolidation


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Important legal information


This presentation contains forward-looking statements. While these forward-
looking statements represent our judgments and future expectations, a number
of risks, uncertainties and other important factors could cause actual
developments and results to differ materially from our expectations. These
factors include, but are not limited to, the risk that AXA and AXA Financial
will not enter into the proposed transaction or any other transaction; the
costs related to this proposed transaction; the risk that anticipated
synergies will not be obtained or not obtained within the time anticipated;
and other key factors that we have indicated that could adversely affect our
businesses and financial performance contained in our past and future filings
and reports, including those with the U.S. Securities and Exchange Commission
(the "SEC"). Neither AXA Financial nor AXA is under any obligation to (and
expressly disclaims any such obligations to) update or alter its
forward-looking statements whether as a result of new information, future
events or otherwise.

The structure of the proposed transaction between AXA and AXA Financial has
not yet been agreed. If the agreed structure of the transaction requires the
solicitation of proxies, AXA and AXA Financial will file a proxy
statement/prospectus and other relevant documents concerning the business
combination with the SEC. If the agreed structure of the proposed transaction
involves a tender offer, then the complete details of AXA's registered
exchange offer will be set forth in an exchange offer registration statement
and other appropriate filings to be made with the SEC. We urge investors to
read the proxy statement/prospectus, the exchange offer registration statement
and any other relevant documents that may be filed with the SEC because they
will contain important information.

If proxies are solicited from the AXA Financial stockholders, AXA Financial
and its directors and executive officers may be deemed to be participants in
the solicitation of proxies from the security holders of AXA Financial in favor
of the merger. The directors and executive officers of AXA Financial include
the following: Claude Bebear, Henri De Castries, Edward D. Miller, Michael
Hegarty, John S. Chalsty, Francoise Colloc'h, Claus-Michel Dill, Joseph L.
Dionne, Jean-Rene Fourtou, Donald J. Greene, Anthony J. Hamilton, John T.
Hartley, John H.F. Haskell, Jr., Nina Henderson, W. Edwin Jarmain, Didier
Pineau-Valencienne, George J. Sella, Jr., Peter J. Tobin, Dave H. Williams,
Stanley B. Tulin, Jose S. Suquet and Robert E. Garber. Collectively, as of
March 1, 2000, the directors and executive officers of AXA Finacial may be
deemed to beneficially own less than 1% of the outstanding shares of AXA
Financial common stock. Security holders of AXA Financial may obtain
additional information regarding the interests of such participants by reading
the proxy statement/prospectus when and if it becomes available.

This communication shall not constitute an offer to sell or the solicitation
of an offer to buy securities, nor shall there be any sale of securities in
any jurisdiction in which such offer, solicitation or sale would be unlawful
prior to registration or qualification under the securities laws of such
jurisdiction.

Investors will be able to obtain any documents filed with the SEC relating to
a proxy solicitation free of charge at the SEC's website, www.sec.gov., and
any documents filed with the SEC relating to an exchange offer from the SEC's
Public Reference Room at 450 Fifth Street, N.W., Washington, D.C. 20549,
Telephone: (202) 942-8090, Fax: (202) 628-9001, Email: [email protected]. In
addition, documents (excluding certain exhibits) filed with the SEC by AXA
will be available free of charge from the General Counsel, AXA, 21 Avenue
Matignon, 75008 Paris, Telephone No.: 011-33-1-40-75-72-00. Documents filed
with the SEC by AXA Financial will be available free of charge from Financial
Communications, AXA Financial, Inc., 1290 Avenue of the Americas, New York, NY
10036, Telephone No.: (212) 554-1234.


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