SENECA FOODS CORP /NY/
8-K, 1997-07-02
CANNED, FRUITS, VEG, PRESERVES, JAMS & JELLIES
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549

                                    Form 8-K


                 CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


                Date of Report (Date of earliest event reported)
                         June 30, 1997 (April 18, 1997)

                            Seneca Foods Corporation
             (Exact name of registrant as specified in its charter)

                           New York 0-1989 16-0733425
         (State or other jurisdiction of (Commission (I. R. S. Employer
         incorporation or organization) File Number) Identification No.)

              1162 Pittsford-Victor Road, Pittsford, New York 14534
               (Address of principal executive offices) (Zip Code)


         Registrant's telephone number, including area code 716/385-9500


                                 Not Applicable
               Former name, former address and former fiscal year,
                          if changed since last report


<PAGE>


                                    Form 8-K

                            Seneca Foods Corporation


Item 2. Acquisition or Disposition of Assets

On April 18, 1997  Seneca  Foods  Corporation  ("Registrant")  acquired  certain
assets  of the Aunt  Nellie's  Farm  Kitchens  from the  Pillsbury  Company,  an
indirect  subsidiary of Grand  Metropolitan  plc, for  approximately $24 million
(referred to as "Aunt Nellie's").  Aunt Nellie's  produces,  markets,  and sells
fruit and  vegetable  products  from plants in the Midwest.  Its 1996 sales were
approximately  $59 million.  The Registrant  purchased the plants,  inventories,
accounts  receivable,  and  trademarks of the business.  Aunt Nellie's  includes
facilities  located in Clyman,  Wisconsin;  Covington,  Kentucky;  and  Buckley,
Michigan.

This  acquisition was funded  primarily out of working  capital.  A proposed $15
million  debt  issue of the  Registrant  to fund the  long-term  assets  of this
acquisition and another acquisition recently completed is being negotiated.  The
Registrant  expects to  consummate  the financing and issue the note sometime in
July 1997.

Item 7. Financial Statements and Exhibits

      Financial Statements

The  Registrant  had concluded  that the assets  purchased did not  constitute a
significant subsidiary within the language and intent of Regulation S-X. On June
9,  1997 the  Commission  advised  that it did not agree  with the  Registrant's
position.  The  Commission  staff further  advised that it would accept  audited
statements for the most recent fiscal year in satisfaction  of the  requirements
of Rule 3-05 of  Regulation  S-X. The audited  financial  statement  information
required by Article 11 of Regulation S-X follows:



<PAGE>


AUNT NELLIE'S FARM KITCHENS
(A Division of The Pillsbury Company)

Statements  of Net Assets to be Acquired as of March 29, 1997 and  September 28,
1996 and Statements of Revenue and Direct Operating  Expenses for the Six Months
Ended March 29, 1997 and for the Year Ended  September 28, 1996 and  Independent
Auditors' Report


<PAGE>



AUNT NELLIE'S FARM KITCHENS
(A Division of The Pillsbury Company)


TABLE OF CONTENTS
- --------------------------------------------------------------------------------


                                                                           Page

INDEPENDENT AUDITORS' REPORT                                                  1

FINANCIAL STATEMENTS:

   Statements of Net Assets to be Acquired                                    2

   Statements of Revenue and Direct Operating Expenses                        3

   Notes to Financial Statements                                              4





<PAGE>










- --------------------------------------------------------------------------------
INDEPENDENT AUDITORS' REPORT
- --------------------------------------------------------------------------------


The Pillsbury Company

We have audited the accompanying  statement of net assets to be acquired of Aunt
Nellie's  Farm Kitchens  ("the  Company"),  a division of The Pillsbury  Company
("Pillsbury"),  a wholly owned  subsidiary  of Grand  Metropolitan  PLC.,  as of
September  28, 1996 and the related  statement  of revenue and direct  operating
expenses for the year ended September 28, 1996.  These financial  statements are
the  responsibility  of  the  management  of  the  Company  and  Pillsbury.  Our
responsibility  is to express an opinion on these financial  statements based on
our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our  opinion,  such  financial  statements  present  fairly,  in all material
respects,  the net assets to be acquired of Aunt  Nellie's  Farm  Kitchens as of
September 28, 1996 and the results of its revenue and direct operating  expenses
for the year ended  September 28, 1996 in  conformity  with  generally  accepted
accounting principles.

As discussed in Note 1 to the financial statements, the Company is a division of
The Pillsbury  Company,  a wholly owned  subsidiary of Grand  Metropolitan  PLC.
Portions  of certain  expenses  represent  allocations  made from  Pillsbury  of
certain items applicable to Pillsbury as a whole. As a result,  the accompanying
financial  statements may not  necessarily be indicative of the conditions  that
would have existed or the results of operations that would have occurred had the
Company been operated as an unaffiliated entity.

/s/Deloitte & Touche LLP
Rochester, New York
June 20, 1997

<PAGE>
<TABLE>



AUNT NELLIE'S FARM KITCHENS
(A Division of The Pillsbury Company)

STATEMENTS OF NET ASSETS TO BE ACQUIRED
MARCH 29, 1997 AND SEPTEMBER 28, 1996 (In Thousands)
<CAPTION>


                                                   March 29,
                                                      1997      September 28,
                                                  (Unaudited)        1996
                                                  -----------   -------------
<S>                                                <C>          <C>    

ASSETS

CURRENT ASSETS:
  Accounts receivable                               $     4,448  $    5,577
  Inventories:
    Finished products                                    14,016      20,293
    In process                                            1,320       1,723
    Raw materials and supplies                            2,562       3,402
                                                         ------      ------
                                                         17,898      25,418
  Prepaid expenses                                        2,395         851
                                                         ------      ------
        Total current assets                             24,741      31,846

PROPERTY, PLANT AND EQUIPMENT:
  Land                                                      460         439
  Buildings                                              12,960      12,986
  Equipment                                              21,044      20,516
                                                         ------      ------
                                                         34,464      33,941
Less accumulated depreciation and amortization           18,643      17,702
                                                         ------      ------
  Net property, plant, and equipment                     15,821      16,239
                                                         ------      ------
        Total assets                                 $   40,562    $ 48,085
                                                         ======      ======
LIABILITIES

CURRENT LIABILITIES:
  Accounts payable                                        1,783       5,068
  Accrued expenses                                          624         713
  Current portion of capital lease obligation                37          37
                                                         ------      ------
        Total current liabilities                         2,444       5,818

LONG TERM CAPITAL LEASE OBLIGATION                        1,097       1,187
                                                         ------      ------
        Total liabilities                                 3,541       7,005

NET ASSETS TO BE ACQUIRED                               $37,021     $41,080
                                                        =======     =======
<FN>

See notes to financial statements.
</FN>
</TABLE>
<TABLE>

AUNT NELLIE'S FARM KITCHENS
(A Division of The Pillsbury Company)

STATEMENTS OF REVENUE AND DIRECT OPERATING EXPENSES
SIX MONTHS ENDED MARCH 29, 1997 AND YEAR ENDED SEPTEMBER 28, 1996
(In Thousands)

<CAPTION>

                                                  Six Months
                                                     Ended        Year Ended
                                                   March 29,    September 28,
                                                      1997           1996
                                                  (Unaudited)
                                                  -----------   -------------
<S>                                                 <C>             <C> 

REVENUE                                             $ 28,792        $58,986

DIRECT OPERATING EXPENSES:
  Cost of product sold                                26,122         51,849
  Inventory write down adjustment                          -          1,670
  Selling, general and administrative expense          3,680          7,647
                                                     -------       --------
                                                      29,802         61,166
                                                    --------       --------
REVENUE UNDER DIRECT OPERATING EXPENSES             $ (1,010)      $ (2,180)
                                                    ========       ========
<FN>

See notes to financial statements.
</FN>
</TABLE>





AUNT NELLIE'S FARM KITCHENS
(A Division of The Pillsbury Company)

NOTES TO FINANCIAL STATEMENTS
SIX MONTHS ENDED MARCH 29, 1997 AND YEAR ENDED SEPTEMBER 28, 1996
- --------------------------------------------------------------------------------
(Amounts in Thousands)
- --------------------------------------------------------------------------------



1.    ORGANIZATION, OPERATIONS AND BASIS OF PRESENTATION

      Aunt Nellie's Farm Kitchens ("the  Company"),  a division of The Pillsbury
      Company  ("Pillsbury"),  a wholly owned subsidiary of Grand  Metropolitan,
      PLC.,  produces  fruit and  vegetable  products  from three  manufacturing
      facilities located in Clyman, Wisconsin,  Covington, Kentucky and Buckley,
      Michigan.  In addition to its branded products,  the Company has a private
      label and foodservice business.

      The Company does not maintain stand-alone  corporate treasury,  legal, tax
      and other similar corporate support  functions.  In addition,  Pillsbury's
      systems and procedures do not provide sufficient  information to develop a
      reasonable  cost  allocation  for  corporate  general  and  administrative
      expense,  income taxes, corporate debt and interest expense.  Accordingly,
      distinct  and  separate  accounts   necessary  to  present  the  Company's
      individual balance sheet and income statement as of and for the year ended
      September 28, 1996 have not been maintained.

      With respect to cash flows, purchases of inventory,  payroll,  capital and
      other expenditures are funded through the Company's  intercompany  account
      with Pillsbury.  Remittances  from sales to customers are collected by the
      Company  and  are   accounted  for  through  the   intercompany   account.
      Accordingly, the Company has no cash flows on a stand alone basis.

      Financial Statement  Presentation - Based upon the above information,  the
      following financial information is presented:

            Statements of Net Assets to be Acquired.  This statement includes
            only the net assets of the Company  being  purchased by
            Seneca Foods Corporation.  (See Note 6.)

            Statements of Revenue and Direct  Operating  Expenses of the Company
            to be acquired by Seneca Foods Corporation.

      Statements of Cash Flows are not presented  because as explained above the
      Company has essentially no cash flows.


2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

      Interim  Financial  Information  -  In  the  opinion  of  management,  the
      unaudited  information  presented as of and for the six months ended March
      29,  1997  reflects  all  adjustments  which  consist of normal  recurring
      adjustments  necessary  for a fair  presentation  of the  interim  period.
      Operating results for the interim period is not necessarily  indicative of
      the results that may be expected for a full year.

      Fiscal  year - The  Company's  fiscal  year ends on the last  Saturday  in
      September.

      Inventories  -  Inventories  are  stated at the  lower of cost  (first-in,
      first-out) or market.

      Property,  plant  and  equipment  is  recorded  at cost.  Depreciation  is
      provided  using a straight line method over the estimated  useful lives of
      the assets. The carrying amount of long-lived assets is evaluated annually
      to determine if adjustment to the deprecation period or to the unamortized
      balance is  warranted.  Ranges of  estimated  useful  lives for  computing
      depreciation are as follows:

                  Buildings                                         5-40 years
                  Machinery and equipment                           5-15 years

      Purchases of  property,  plant and  equipment  and  depreciation  expense
      for the year ended  September  28, 1996 totaled $578 and $1,891,
      respectively.

      Revenue Recognition - Sales are recorded at the date of shipment.

      Fair Value of Financial Instruments - The carrying value of cash, accounts
      receivable,  accounts payable and accrued expenses  approximate fair value
      because  of the  short  maturity  of these  items.  The fair  value of the
      Company's capital lease obligation approximates its carrying value.

      Concentration  of Credit Risk -  Financial  instruments  that  potentially
      subject the Company to credit risk consist of trade  receivables for which
      collateral is not required.  This risk associated with this  concentration
      is  limited  due to the large  number of  customers  and their  geographic
      dispersion.

      Use of Estimates - The  preparation of financial  statements in conformity
      with generally accepted accounting  principles requires management to make
      estimates and assumptions  that affect the reported  amounts of assets and
      liabilities  and  disclosure  of  contingent  assets and  liabilities  and
      reported  amounts of revenues and expenses  during the  reporting  period.
      Actual results could differ from those estimates.

3.    LEASE COMMITMENTS

      The  Company  has  long-term  noncancelable  leases for the use of certain
      equipment  and land.  The leases are for  varying  periods  and the rental
      expense under such agreements totaled approximately  $800,000 for the year
      ended September 28, 1996.

      As of September 28, 1996, the aggregate minimum future rental  commitments
      under such  noncancelable  leases  with terms in excess of one year are as
      follows:



                                                   Operating       Capital
                                                   ---------       -------
Fiscal year ending September:
  1997                                              $    832      $   297
  1998                                                   527          297
  1999                                                   240          297
  2000                                                   152          297
  2001                                                   112          297
  Thereafter                                              53          124
                                                     -------       ------
                                                   $   1,916        1,609

Less interest                                                         385
                                                                    -----
  Present value of minimum lease payments                           1,224
Amount due within one year                                             37
                                                                    -----
    Long-term capital lease obligation                           $  1,187
                                                                    =====

      The cost and related  accumulated  depreciation  for equipment under 
      capital leases totaled $3,438 and $791,  respectively,  as of
      September 28, 1996.


4.    EMPLOYEE BENEFIT PLANS

      The  Company's  employees  participate  in Pillsbury  benefit  plans which
      primarily  include defined  benefit pension plans, a defined  contribution
      plan and  various  health and  medical  plans.  Expenses  for the  various
      benefit  plans  have  been  allocated  to the  Company  by  Pillsbury,  as
      disclosed in Note 5.

      Upon the sale of the  Company to Seneca  Foods  Corporation  in April 1997
      (see Note 6), the Company's  employees  were  terminated  from the various
      benefit  plans  with  the   exception  of  those  Company   employees  who
      participate in certain union plans. Additionally, employees of the Company
      became  eligible to  participate in the Seneca Foods  Corporation  benefit
      plans.


5.    CORPORATE ALLOCATIONS AND RELATED PARTY TRANSACTIONS

      The Company does not maintain stand-alone  corporate treasury,  legal, tax
      and other similar  corporate  support  functions.  The Company does record
      certain expenses  allocated from Pillsbury  related  primarily to employee
      benefits and property  insurance.  For purposes of preparing the financial
      information  for the Company,  these expenses were allocated  based upon a
      variety of factors  which  include the number of  employees of the Company
      and the identification of costs specifically  attributable to the Company.
      Management  believes that these  allocations are based on assumptions that
      are reasonable under the circumstances;  however, the Company's statements
      of net assets to be acquired and revenue and direct operating expenses may
      not be indicative of the conditions  that would have existed or results of
      operations  that would have  occurred had the Company been  operated as an
      unaffiliated entity.

      The following  represents a summary of the costs  allocated to the Company
      by Pillsbury  which were  included in the  statement of revenue and direct
      operating expenses:


                                                         Year Ended
                                                        September 28,
                                                            1996

          Employee benefits                            $     3,414
          Property insurance                                   127

      The  Company's  revenue and related cost of product sold to Pillsbury  for
      the year ended  September  28, 1996 totaled  $5,990 and $5,482,
      respectively.


6.    SALE OF AUNT NELLIE'S FARM KITCHENS

      On April 18,  1997,  Seneca  Foods  Corporation  acquired the Company from
      Pillsbury,  for a purchase price totaling a $23,687. The purchase included
      manufacturing facilities, machinery and equipment,  inventories,  accounts
      receivable,  prepaid expenses and the assumption of operating  liabilities
      and agreements in effect related to the acquired  assets,  such as leases,
      supply agreements and labor agreements.




<PAGE>





      Pro Forma Financial Information

The pro forma  financial  information  required by Article 11 of Regulation  S-X
follows:


<PAGE>
<TABLE>




                                               SENECA FOODS CORPORATION AND SUBSIDIARIES
                                            PRO FORMA CONSOLIDATED CONDENSED BALANCE SHEETS
                                                             MARCH 31, 1997
                                                              (Unaudited)
                                                      (In Thousands of Dollars)
<CAPTION>


                                                                     Consolidated              Pro Forma            Pro Forma
                                                                      Historical              Adjustments             Balance
                                                                     ------------             -----------           ----------
<S>                                                                    <C>                   <C>                       <C>

ASSETS
Current Assets:
Cash and Short Term Invest.                                             $1,584                   $2 (a)                  $1,586
Accounts Receivable, Net                                                36,477                4,087 (a)                  40,564
Inventories                                                            158,197               15,910 (a)                 174,107
Deferred Tax Asset , Net                                                 6,156                                            6,156
Other Current Assets                                                     4,432                                            4,432
                                                           -------------------------------------------------------------------------
Total Current Assets                                                   206,846               19,999                     226,845
Prop., Plant and Eq., Net                                              207,439                7,679 (a)                 215,118
Other Assets                                                             1,738                                            1,738
                                                           -------------------------------------------------------------------------
                                                                      $416,023              $27,678                    $443,701
                                                           =========================================================================
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
Notes Payable                                                          $18,000              $15,348   (c)               $33,348
Accounts Payable                                                        24,435                1,681 (a)                  26,116
Accrued Expenses                                                        25,615                1,708 (a)                  27,323
Income Taxes                                                               599                                              599
Current Portion of Long-Term Debt
  and Capital Lease Obligations                                          9,465                                            9,465
                                                            ------------------------------------------------------------------------
Total Current Liabilities                                               78,114               18,737                      96,851
Long-Term Debt                                                         214,848                7,679   (c)               222,527
Capital Lease Obligations                                                9,280                                            9,280
Deferred Gain and Other Liabilities                                      4,248                                            4,248
Deferred Income Taxes                                                   15,797                  390 (b)                  16,187
Stockholders' Equity:
Preferred Stock                                                             70                                               70
Common Stock                                                             2,666                                            2,666
Additional Paid-in Capital                                               5,913                                            5,913
Net Unrealized Gain on Available-
  For-Sale Securities                                                      435                                              435
Retained Earnings                                                       84,652                  872 (a)                  85,524
                                                            ------------------------------------------------------------------------
Stockholders' Equity                                                    93,736                  872                      94,608
                                                            ------------------------------------------------------------------------
                                                                      $416,023              $27,678                    $443,701
                                                            ========================================================================
<FN>

The  accompanying  notes  are an  integral  part of these  unaudited  Pro  Forma
Condensed Financial Statements.
</FN>
</TABLE>
<TABLE>

                                               SENECA FOODS CORPORATION, AND SUBSIDIARIES
                                                PRO FORMA CONDENSED STATEMENT OF INCOME
                                                   TWELVE MONTHS ENDED MARCH 31, 1997
                                                              (Unaudited)
                                                   (In thousands, except share data)


<CAPTION>

                                                                     Consolidated            Pro Forma                Pro Forma
                                                                      Historical            Adjustments                 Balance
                                                                     ------------           -----------               ---------
<S>                                                                    <C>                   <C>                        <C> 
Revenue                                                                $738,443              $36,147 (a)                $774,590

Costs and Expenses:

Cost of Product Sold                                                    669,261               30,235 (a)                 699,496
Selling and Administrative                                               28,609                2,475 (a)                  31,084
Interest Expense                                                         28,827                2,077 (a)                  30,904
                                                          ----------------------------------------------------------------------
  Total Costs and Expenses                                              726,697               34,787                     761,484

Income Before Income Taxes                                               11,746                1,360 (a)                  13,106

Income Taxes                                                              4,215                  488 (a)                   4,703
                                                          ----------------------------------------------------------------------

Net Earnings                                                             $7,531                 $872                      $8,403
                                                          ======================================================================

Net Earnings- Common Stock                                               $7,531                 $872                      $8,403

Earnings Per Share                                                        $1.27                $0.15                       $1.42
                                                          ======================================================================

Weighted Average Common Shares O/S                                    5,939,680            5,939,680                   5,939,680
                                                          ======================================================================
<FN>
The  accompanying  notes  are an  integral  part of these  unaudited  Pro  Forma
Condensed Financial Statements.
</FN>
</TABLE>


<PAGE>





                    SENECA FOODS CORPORATION AND SUBSIDIARIES
              NOTES TO PRO FORMA CONSOLIDATED FINANCIAL STATEMENTS


March 31, 1997 Statements (Last previous fiscal year):

(a) The Pro Forma  adjustments  referenced  as (a) reflect  the  addition of the
    assets and  liabilities  and  related  income and  expense  accounts of Aunt
    Nellie's  Farm  Kitchens  a  division  of The  Pillsbury  Company  which was
    purchased April 18, 1997 as described in Item 2 of this Form 8-K.

(b) The Pro  Forma  adjustments  referenced  as (b)  reflect  the the  estimated
    federal and state income tax effect of the Aforementioned purchase.

(c) The Pro Forma adjustments  referenced as (c) reflect the source of the funds
    used for the aforementioned purchase.



<PAGE>




      Exhibits

The Asset  Purchase  Agreement  related to the  transaction  with  Pillsbury  is
attached hereto as Exhibits 2(A).


<PAGE>




                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                                       Seneca Foods Corporation
                                                             (Registrant)

                                                       /s/Kraig H. Kayser
                                                       ------------------
June 30, 1997                                          Kraig H. Kayser
                                                       President and
                                                       Chief Executive Officer








                                  Exhibit 2(A)










                            ASSET PURCHASE AGREEMENT


                                 by and between


                            SENECA FOODS CORPORATION

                                       and

                              THE PILLSBURY COMPANY


                                 April 11, 1997




<PAGE>




<TABLE>

                                       iii
                                TABLE OF CONTENTS
<CAPTION>

                                                                                                               Page
                                                                                                               ----
<S>      <C>      <C>                                                                                            <C>   

ARTICLE I         TRANSFER OF ASSETS; ASSUMPTION OF LIABILITIES.................................................  1
         1.01     Transfer of Assets............................................................................  1
         1.02     Excluded Assets...............................................................................  4
         1.03     Assumption of Liabilities.....................................................................  5
         1.04     Excluded Liabilities..........................................................................  5
         1.05     Assumption of Contractual Rights and Obligations Related Thereto..............................  5

ARTICLE II        PURCHASE PRICE................................................................................  6
         2.01     Amount........................................................................................  6
         2.02     Manner of Payment.............................................................................  7
         2.03     Closing Date Valuation........................................................................  8
         2.04     Transfer Taxes and Other Closing Costs........................................................  9
         2.05     Allocation of Purchase Price..................................................................  9

ARTICLE III       CLOSING.......................................................................................  9
         3.01     Closing.......................................................................................  9
         3.02     General Procedure............................................................................. 10

ARTICLE IV  REPRESENTATIONS AND WARRANTIES OF SELLER............................................................ 10
         4.01     Incorporation and Corporate Power............................................................. 10
         4.02     Subsidiaries.................................................................................. 10
         4.03     Execution, Delivery; Valid and Binding Agreement.............................................. 11
         4.04     No Breach..................................................................................... 11
         4.05     Governmental Authorities; Consents............................................................ 11
         4.06     Title to Properties........................................................................... 11
         4.07     Inventory..................................................................................... 13
         4.08     Contracts and Commitments..................................................................... 13
         4.09     Litigation.................................................................................... 14
         4.10     Employees..................................................................................... 14
         4.11     Insurance..................................................................................... 15
         4.12     Compliance with Laws; Permits................................................................. 15
         4.13     Environmental Matters......................................................................... 16
         4.14     Brokerage..................................................................................... 17
         4.15     Taxes......................................................................................... 17
         4.16     Accounts Receivable........................................................................... 17
         4.17     Beet Color Business Capital Expenditures...................................................... 17
         4.18     Intellectual Property Rights.................................................................. 18
         4.19     No Change in Assets........................................................................... 18
         4.20     No Other Representations or Warranties........................................................ 18

ARTICLE V  REPRESENTATIONS AND WARRANTIES OF BUYER.............................................................. 18
         5.01     Incorporation and Corporate Power............................................................. 18
         5.02     Execution, Delivery; Valid and Binding Agreement.............................................. 18
         5.03     No Breach..................................................................................... 19
         5.04     Governmental Authorities; Consents............................................................ 19
         5.05     Brokerage..................................................................................... 19

ARTICLE VI  COVENANTS OF SELLER................................................................................. 19
         6.01     Conduct of the Business....................................................................... 19
         6.02     Environmental Matters......................................................................... 20
         6.03     Access to Books and Records................................................................... 21
         6.04     Regulatory Filings............................................................................ 22
         6.05     Conditions.................................................................................... 22
         6.06     Purchase of Trademarks from Selviac........................................................... 22

ARTICLE VII  COVENANTS OF BUYER................................................................................. 22
         7.01     Regulatory Filings............................................................................ 22
         7.02     Conditions.................................................................................... 22

ARTICLE VIII  CONDITIONS TO CLOSING............................................................................. 22
         8.01     Conditions to Buyer's Obligations............................................................. 22
         8.02     Conditions to Seller's Obligations............................................................ 25

ARTICLE IX  TERMINATION......................................................................................... 27
         9.01     Termination................................................................................... 27
         9.02     Effect of Termination......................................................................... 27

ARTICLE X  ADDITIONAL AGREEMENTS................................................................................ 27
         10.01    Employee Matters.............................................................................. 27
         10.02    Terminated Employees; Severance............................................................... 31
         10.03    Assumption of Multi-Employer Pension Plan..................................................... 31
         10.04    Non-Solicitation of Employees................................................................. 33
         10.05    Licenses...................................................................................... 33
         10.06    Supply of Excluded Products................................................................... 34
         10.07    Collection of Accounts Receivable............................................................. 34
         10.08    Bulk Sales Laws............................................................................... 34
         10.09    Customer Claims............................................................................... 34
         10.10  LeSueur Facility................................................................................ 35

ARTICLE XI  SURVIVAL; INDEMNIFICATION........................................................................... 36
         11.01    Survival of Representations and Warranties.................................................... 36
         11.02    Indemnification by Seller..................................................................... 36
         11.03    Indemnification by Buyer...................................................................... 37
         11.04    Method of Asserting Claims.................................................................... 37
         11.05    Cost-Sharing for Certain Conditions........................................................... 39

ARTICLE XII  MISCELLANEOUS...................................................................................... 40
         12.01    Press Releases and Announcements.............................................................. 40
         12.02    Expenses...................................................................................... 40
         12.03    Further Assurances............................................................................ 40
         12.04    Amendment and Waiver.......................................................................... 40
         12.05    Notices....................................................................................... 41
         12.06    Assignment.................................................................................... 41
         12.07    Severability.................................................................................. 41
         12.08    Complete Agreement............................................................................ 41
         12.09    Certain Definitions........................................................................... 41
         12.10    Counterparts.................................................................................. 42
         12.11    Governing Law................................................................................. 42


EXHIBITS:

Exhibit A         Allocation of Purchase Price
Exhibit B         Bill of Sale
Exhibit C         Assignment and Assumption Agreement
Exhibit D1        Trademark License Agreement [Inventory]
Exhibit D2        Trademark License Agreement [Foodservice]
Exhibit D3        Trademark License Agreement [Fruit]

SCHEDULES:

Schedule 1.01(a)  Plants
Schedule 1.01(b)  LeSueur Facility
Schedule 1.01(c)  Real Property
Schedule 1.01(d)  Equipment,  Machinery,  Furniture,  Fixtures and  Furnishings
Schedule 1.01(e)  Real Property Leases 
Schedule 1.01(f)  Personal  Property Leases
Schedule 1.01(g)  Inventory  Schedule 
Schedule 1.01(i)  Assumed Contracts
Schedule 1.01(j)  Prepaid Expenses  
Schedule 1.01(k)  Trademarks and Brand Names
Schedule 1.01(l)  Patents and Trade Secrets 
Schedule 1.02(h)  Nonassignable  Authorizations
Schedule 1.02(i)  Nonassignable Leases and Contracts 
Schedule 5.03     Buyer Consents
Schedule 6.02(b)  Wastewater  Project  
Schedule 6.02(d)  Underground Tank Sites
Schedule 10.06    Excluded Products
Schedule 12.09    "Knowledge" of Seller 
Disclosure Schedule
</TABLE>


<PAGE>




                                                         
                            ASSET PURCHASE AGREEMENT


                  This ASSET PURCHASE AGREEMENT (this "Agreement"),  dated as of
April 11, 1997, is made and entered into by and between The Pillsbury Company, a
Delaware  corporation  ("Seller"),  and  Seneca  Foods  Corporation,  a New York
corporation ("Buyer").

                  WHEREAS,  Seller  is  engaged,  among  other  things,  in  the
business of  acquiring,  processing,  manufacturing,  packaging,  marketing  and
selling  certain  categories of shelf-stable  fruit and vegetable  products (the
"Products")  under the "Aunt  Nellie's"  and various other brand names listed on
Schedule  1.01(k)  hereto (such  business,  including the "Beet Color  Business"
defined in Section  1.01(i)  below,  but  excluding  the  business  of  growing,
processing,  manufacturing, and packaging for Seller the "Excluded Products" (as
defined in Section 10.06), referred to as the "Business");

                  WHEREAS,   Selviac  International  Holdings  No.  1,  B.V.,  a
Netherlands  company  formerly known as Driehoek B.V. and an affiliate of Seller
("Selviac") is the owner of those "Aunt Nellie's"  trademarks listed on Schedule
1.01(k) as being owned by "DBV",  which trademarks Seller will (i) purchase from
Selviac prior to the closing of the transactions  contemplated  herein, and (ii)
sell to Buyer hereunder; and

                  WHEREAS,  Seller owns a facility in LeSueur,  Minnesota,  more
fully  described in Section  1.01(b)  below (the  "LeSueur  Facility")  which is
currently leased to Buyer; and

                  WHEREAS, Seller desires to sell and assign to Buyer, and Buyer
desires to  purchase  and assume  from  Seller,  on the terms and subject to the
conditions  set forth in this  Agreement,  substantially  all of the  assets and
liabilities of Seller that are primarily used in conjunction  with or related to
the Business.

                  NOW,  THEREFORE,  in  consideration  of the mutual  covenants,
representations,  warranties and agreements and the conditions set forth in this
Agreement, Buyer and Seller hereby agree as follows:



                                  I ARTICLE I

                  TRANSFER OF ASSETS; ASSUMPTION OF LIABILITIES

                  1.01.....Transfer  of Assets. On the terms
and subject to the conditions set forth in this Agreement,  Seller shall, at the
"Closing"  (as defined in Section  3.01  hereof),  sell,  transfer and assign to
Buyer, and Buyer shall purchase and acquire from Seller,  all of Seller's right,
title and  interest,  as of the  "Closing  Date" (as  defined  in  Section  3.01
hereof),  in and to the following  assets of Seller,  all of which are primarily
related to or used in  conjunction  with the  Business or the  LeSueur  Facility
(collectively, the "Assets"):

                  (a) The offices and manufacturing  plants,  and the air strip,
         spray fields,  and other  wastewater  capacity rights related  thereto,
         identified in Schedule 1.01(a) hereto (collectively, the "Plants"), and
         the  migrant  farm  worker  housing  located at Emmett,  Wisconsin  and
         Clyman,  Wisconsin owned by Seller and the  agricultural  shops located
         adjacent to the Clyman, Wisconsin Plant known as the "Stock farm" which
         is used in connection  with the operation of the Plants  (collectively,
         the "Housing and Farm Shops");

                  (b) The warehouse,  knife center, barracks, seed operation and
         all related operations at Seller's facility at LeSueur,  Minnesota,  as
         more  fully   described  in  Schedule   1.01(b)  hereto  (the  "LeSueur
         Facility");

                  (c) Fee  title to the real  property  owned by Seller on which
         the Plants,  the Housing and Farm Shops,  and the LeSueur  Facility are
         located and all  buildings  (including  the Plants and buildings on the
         LeSueur  Facility)  and  other   improvements  and  all  easements  and
         appurtenances  relating  thereto  (excluding  rights retained by Seller
         with respect to the LeSueur Facility as described in Schedule 1.01(b)),
         as more fully described in Schedule 1.01(c) hereto;

                  (d)  All of the  equipment,  machinery,  furniture,  fixtures,
         furnishings,  trucks,  tractors  and other  motor  vehicles,  hardware,
         tools,  spare and  replacement  parts and all other  items of  tangible
         personal  property  that are  owned by  Seller,  located  at any of the
         Plants,  the Housing and Farm Shops, or the LeSueur Facility,  and used
         primarily in the  Business or the  operations  of the LeSueur  Facility
         (the "LeSueur Facility  Operations"),  of which such assets material to
         the operation of the Plants, the Housing and Farm Shops, or the LeSueur
         Facility are identified in Schedule 1.01(d) hereto;

                  (e) Seller's interest as lessee, to the extent assignable,  in
         all real property leases with respect to (i) real property on which any
         of the Plants,  the Housing and Farm Shops, or the LeSueur  Facility is
         located and all leasehold  improvements  thereon, and (ii) with respect
         to  farmland  upon  which  Seller  has the  right  to grow  crops to be
         processed at any of the Plants after the Closing Date or to conduct any
         activities  related to the LeSueur  Facility  Operations,  of which the
         leases  material  to the  operation  of the  Plants are  identified  in
         Schedule 1.01(e) hereto;

                  (f)  Seller's  interest,  to  the  extent  assignable,  in all
         personal  property  leases to which  Seller is a party with  respect to
         personal  property which is located at any of the Plants or the LeSueur
         Facility and used  primarily  in the  Business or the LeSueur  Facility
         Operations  (provided that motor vehicles  leased under Seller's master
         leasing program used primarily in the Business or the LeSueur  Facility
         Operations  shall be transferred to a separate lease to be entered into
         between  such  lessor and Buyer),  of which the leases  material to the
         operation  of the  Business  or the  LeSueur  Facility  Operations  are
         identified in Schedule 1.01(f) hereto;

                  (g) All of  Seller's  inventories  of (i)  finished  goods and
         work-in-process,  but specifically  excluding any of Seller's  finished
         goods inventories of Excluded Products,  (ii) supplies (including jars,
         lids,  cans and  other  containers,  packaging  materials,  labels  and
         ingredients   used   primarily  in  the  Business)  and  raw  materials
         (including vegetable seed located at the Plants or the Housing and Farm
         Shops),  but  specifically  excluding any  supplies,  raw materials and
         vegetable seed  primarily used in or related to the Excluded  Products,
         (iii) Seller's  interest,  to the extent  assignable,  in all orders or
         contracts  for the purchase of such supplies and raw materials and (iv)
         fuels,  cleaning supplies and other  miscellaneous items primarily used
         in the maintenance or operation of the Business or the LeSueur Facility
         Operations  ("Non-Product  Supplies")  (collectively,   the  "Inventory
         Assets"),  the  estimated  (as of the  date  hereof)  aggregate  dollar
         amounts  of  which  are  described  in  Schedule  1.01(g)  hereto  (the
         "Inventory Schedule");

                  (h) All  accounts  or notes  receivable  owing to Seller  that
         relate to sales by the Business  (excluding  receivables owed by Seller
         or its affiliates,  receivables over 90 days old and other  receivables
         which  Buyer  reasonably   believes  to  be  doubtful)  (the  "Accounts
         Receivable");

                  (i) The contracts and agreements of Seller that are identified
         or described in Schedule  1.01(i) hereto,  to the extent such contracts
         and agreements are assignable,  including but not limited to the Supply
         Agreement dated September 1, 1996 between Seller and Kraft Foods,  Inc.
         (the "Kraft  Agreement")  pursuant to which  Seller will  process  beet
         juice  concentrate  containing  betanin for use as food  coloring  (the
         "Beet Color Business") and, subject to Section 8.01(i),  the collective
         bargaining  agreements  covering  Business  Employees  (as  defined  in
         Section 10.01);

                  (j) All prepaid expenses recorded by Seller in accordance with
         Seller's  established  accounting  policies,  including  prepaid  Plant
         expenses,  as well as  deposits  made by  Seller,  with  respect to the
         Assets of the type  described in Schedule  1.01(j) hereto (the "Prepaid
         Expenses");

                  (k) The trademarks,  trade names, brand names and logos listed
         on Schedule 1.01(k) hereof,  and any rights  associated with such names
         and  logos  and all  rights  to use any of such  names  or logos in all
         jurisdictions  in which Seller either  currently uses any of such names
         or logos or has any right to use any of such names or logos;

                  (l)  All  rights  of  Seller  in and to  the  patents,  patent
         applications,  copyrights, trade secrets or other intellectual property
         rights described in Schedule 1.01(l) hereto, and all documents or other
         tangible materials embodying such intellectual property rights;

                  (m) All of Seller's  books,  records and other  documents  and
         information  relating to the Business,  including,  without limitation,
         all customer, prospect, dealer and distributor lists, sales literature,
         inventory records, purchase orders and invoices, sales orders and sales
         order   log   books,   customer   information,    commission   records,
         correspondence,  employee personnel records, product data, price lists,
         product  demonstrations,  quotes and bids and all product  catalogs and
         brochures  (but  excluding  books,  records  and  other  documents  and
         information  related  primarily to  Liabilities  (as defined in Section
         1.04) of Seller which are not within the Assumed Liabilities);

                  (n) The right to use the  telephone  numbers  currently  being
         used at the offices or facilities  located at the Plants or the LeSueur
         Facility (but specifically excluding the right to use any "800" numbers
         relating to Seller customer service or emergency response matters);

                  (o) All  permits,  licenses and other  governmental  approvals
         held by Seller  related  exclusively  to the Assets or  Business or the
         LeSueur Facility, to the extent they are assignable;

                  (p)      Copies or originals of all of Seller's books and 
         records relating to its ownership, operation or maintenance of the 
         Assets or Business; and

                  (q)  Goodwill  (including  all  goodwill  associated  with and
         symbolized  by the  trademarks,  brand  names and logos  identified  in
         subsection  (k) above as used as a trademark or service  mark,  logo or
         corporate  name used in the conduct of the  Business as now  conducted)
         and all  related  intangibles  which  Seller  uses  exclusively  in the
         conduct of the Business.

                  1.02.....Excluded Assets Excluded Assets. Notwithstanding the
         terms of Section  1.01,  the  following  assets  shall be retained by 
         Seller and shall not be sold,  transferred  or  assigned  to Buyer in
        connection  with the purchase of the Assets:

                  (a)      All corporate certificates of authority and corporate
         minute books and the corporate stock record or register of Seller, and
         all bank accounts of Seller;

                  (b) Except for the trademarks, brand names and corporate names
         listed on  Schedule  1.01(k)  hereof and except as  provided in Section
         10.05 hereof, all of Seller's  trademarks,  service marks, trade names,
         brand names,  corporate names and logos, or any rights  associated with
         such  names and logos and all  rights to use any of such names or logos
         in all  jurisdictions in which Seller either currently uses any of such
         names or logos or has any right to use any of such names or logos;

                  (c)      All cash and cash equivalents of Seller;

                  (d) Except as provided in Section 1.01(l)  hereof,  all rights
         in patents,  patent  applications,  copyrights,  trade secrets or other
         intellectual  property  rights  owned  by,  licensed  to  or  otherwise
         controlled  by Seller,  and all documents or other  tangible  materials
         embodying such technology or intellectual property;

                  (e) Any rights to recovery by Seller arising out of litigation
         with  respect to the Business or the LeSueur  Facility  that relates to
         activities  occurring  prior to the  Closing  Date,  or arising  out of
         Liabilities  not  within the  Assumed  Liabilities  (including  but not
         limited to petro fund reimbursement for environmental remediation to be
         conducted by Seller pursuant to Section 6.02);

                  (f) All  insurance  policies of Seller  obtained in connection
         with the  Business  or the  LeSueur  Facility  and all rights of Seller
         (including  rights to receive  dividends)  under or arising out of such
         insurance policies;

                  (g)  Rights to  receive  refunds  with  respect to any and all
         taxes paid by Seller in  connection  with the  Business  or the LeSueur
         Facility, including interest payable with respect thereto, for Business
         activity conducted prior to the Closing Date;

                  (h) Such licenses,  permits,  governmental  approvals or other
         certificates of authority relating to the Assets which, by their terms,
         are nonassignable,  and which, to Seller's knowledge,  are described on
         Schedule 1.02(h) hereto; and

                  (i) Seller's  interests in any real property leases,  personal
         property leases,  orders,  contracts or agreements  which, by the terms
         thereof,  are not  assignable,  and which, to Seller's  knowledge,  are
         described on Schedule 1.02(i) hereto.

                  1.03.....Assumption of  Liabilities.
As of the  Closing  Date,  Buyer  shall  assume  and  agree to pay,  perform  or
otherwise  satisfy in  accordance  with their  terms all of the  following  (the
"Assumed Liabilities"): (i) Seller's obligations to be performed or satisfied on
or after the Closing Date under the leases, agreements,  contracts, arrangements
and licenses  assigned to Buyer  pursuant to Section 1.01 hereof,  except to the
extent that any such  obligations  constitute  payments in arrears for  benefits
received in full by Seller  prior to the Closing Date and except as set forth in
Section 1.05 below,  and (ii)  Seller's  accounts  payable and accrual  balances
related to the  Business as of the Closing  except for  liability  for  coupons,
rebates  and  similar  types  of  payments  related  to the sale of goods by the
Business prior to Closing.

                  1.04.....Excluded  Liabilities.  Other
than as set forth above in Section 1.03,  Seller shall  retain,  and Buyer shall
not assume, any liabilities, obligations or undertakings of Seller of any nature
whatsoever, whether accrued, absolute, fixed or contingent, known or unknown due
or to become  due,  unliquidated  or  otherwise  (collectively,  "Liabilities").
Seller shall be responsible  for all of the Liabilities of Seller not assumed by
Buyer pursuant to Section 1.03 hereof.

                  1.05.....Assumption  of  Contractual  Rights  and  Obligations
Related Thereto.To the extent that the assignment hereunder of any of the leases
agreements,  contracts,  arrangements and licenses assigned to Buyer pursuant to
Section 1.01 shall  require the consent of any other party (or in the event that
any of the same shall be nonassignable) (a "Nonassignable  Agreement"),  neither
this Agreement nor any action taken pursuant to its provisions  shall constitute
an  assignment  or an  agreement  to  assign  if such  assignment  or  attempted
assignment would constitute a breach thereof or result in the loss or diminution
thereof;  provided,  however, that in each such case, Buyer and Seller shall use
commercially  reasonable efforts to obtain the consent of such other party to an
assignment  to Buyer  and  upon  receipt  of such  consent,  such  Nonassignable
Agreement shall be included as an Assumed  Liability  under Section 1.03.  Until
such consent is obtained,  Seller shall  cooperate  with Buyer in any reasonable
arrangement designed to provide Buyer with the benefits under such Nonassignable
Agreement,  including  appointing  Buyer to act as its agent to  perform  all of
Seller's  obligations  under such  Nonassignable  Agreement,  and collecting and
promptly  remitting  to Buyer all  compensation  payable  pursuant  thereto  and
enforcing,  for the account  and benefit of Buyer,  any and all rights of Seller
against any other person  arising out of the breach or  cancellation  thereof by
such  other  person  or  otherwise  (any  and all of  which  arrangements  shall
constitute,  as between the parties  hereto,  a deemed  assignment or transfer);
provided that to the extent that Buyer requires Seller to undertake any services
or take any  action in  furtherance  of the  performance  of such  Nonassignable
Agreement,  any such  services  or  actions  shall be the  subject of a separate
agreement  that the  parties  shall,  in good  faith,  negotiate  as promptly as
possible and that shall be mutually  acceptable  to the parties.  The  "Purchase
Price" (as defined in Section 2.01 hereof) shall not be reduced by reason of the
inability to transfer (by  assignment,  subcontract  or  otherwise) to Buyer any
such  Nonassignable  Agreement on or after the Closing Date. Each party shall be
responsible  for  all of its  internal  costs  and  expenses  incurred  by it in
connection with the actions required by it under this Section 1.05; Seller shall
not be obligated to incur any  out-of-pocket  expenses in  connection  therewith
unless Buyer agrees to reimburse  Seller for such expenses;  and Buyer shall not
be  required  to incur any  out-of-pocket  expenses to secure the consent of any
other party to any  assignment  hereunder.  Buyer shall bear the risk,  from and
after the Closing Date,  of breach or  nonperformance  of, and shall  indemnify,
defend and hold  harmless  Seller in full from and after the  Closing  Date with
respect  to,  any  loss,  damage,  liability  or  expense  (including,   without
limitation,  any reasonable attorney's fees and expenses) that Seller may suffer
as a result of any failure to perform any such Nonassignable Agreement after the
Closing  Date unless such  failure to perform is caused in whole or part,  or to
the extent Buyer's  performance is made more costly, by the conduct of any other
party to the Nonassignable Agreement predicated in whole or in part on the other
party's position that it has no legal obligation to accept  performance by Buyer
with respect to the  Nonassignable  Contract;  provided that, Buyer shall not be
required to indemnify,  defend or hold  harmless  Seller from any claim that the
actions of the parties hereunder  violated any prohibition  against the transfer
of any Nonassignable Agreement or violated any right of a third party to prevent
any such transfer by withholding its consent.


                                 II ARTICLE II
                                 PURCHASE PRICE

                  2.01.....Amount. The consideration given by Buyer for
the Assets shall consist of Buyer's  assumption of the Assumed  Liabilities plus
payment  of an  amount in cash (the  "Purchase  Price")  equal to the sum of the
following:

                  (a)      the sum of the following amounts (referred to as the
                  "Net Working Capital") as of the Closing:

                           (i) the book value, determined in accordance with the
                  Inventory Schedule, of the Inventory Assets minus $2,800,000;
                  plus

                           (ii) the net book value of all other working  capital
                  of the Business,  including the Accounts  Receivable  (without
                  deduction for any  allowances  for doubtful  accounts) and the
                  Prepaid Expenses; minus

                           (iii) the net book  value of those  accounts  payable
                  and  accrual  balances  of  the  Business  (other  than  those
                  accounts payable and accrual balances for capital expenditures
                  related to the Kraft  Agreement and other than  allowances for
                  doubtful  accounts  or  any  accruals  or  allowances  already
                  deducted  in  calculating  the net book  value of the  working
                  capital pursuant to (ii) above); and

                  (b) all capital expenditures made by Seller in connection with
         the  Beet  Color   Business   (the   "Beet   Color   Business   Capital
         Expenditures")  prior to the  Closing (it being  understood  that Buyer
         shall  be  responsible  for  making  after  the  Closing  such  capital
         expenditures to which Seller has committed  under the Kraft  Agreement,
         and that the total expenditures by Buyer under this subparagraph,  both
         at  and  after   Closing   in   accordance   with   Seller's   existing
         specifications for such project, shall not exceed $950,000); and

                  (c)      $750,000.

                  2.02     Manner of Payment   Manner of Payment.   The Purchase
         Price shall be paid as follows:

                  (a) On the Closing  Date,  Buyer shall  deliver to Seller,  by
         wire   transfer  (in   accordance   with   appropriate   wire  transfer
         instructions  previously delivered by Seller to Buyer), an amount equal
         to the sum of:

                           (i) the  estimated  Net Working  Capital as of a date
                  five business days prior to the Closing, based on the February
                  28, 1997 on-site  count of the Inventory  Assets  conducted by
                  representatives  of Buyer,  Seller and the accounting  firm of
                  KPMG  ("Auditor")  as adjusted to reflect  purchases and sales
                  since such date;

                           (ii) all Beet  Color  Business  Capital  Expenditures
                  made by Seller up to and including the date five business days
                  prior to the Closing; and

                           (iii)  $750,000.

                  (b)      Within five business days after the Final Valuation 
        Sheet becomes final and binding:

                           (i) if the amount  reflected  on the Final  Valuation
                  Sheet plus $750,000  exceeds the amount paid by Buyer pursuant
                  to Section  (a) above,  then Buyer shall pay to Seller by wire
                  transfer  (in  accordance  with   appropriate   wire  transfer
                  instructions  previously  delivered  by Seller  to Buyer)  the
                  amount of such excess, or

                           (ii) if the amount paid by Buyer  pursuant to Section
                  (a) above exceeds the amount  reflected on the Final Valuation
                  Sheet plus  $750,000,  then Seller  shall pay to Buyer by wire
                  transfer  (in  accordance  with   appropriate   wire  transfer
                  instructions  previously  delivered  by Buyer to  Seller)  the
                  amount of such excess.

                  2.03     Closing Date Valuation.  
       The Purchase Price shall be finally determined in accordance with this
       Section 2.03.

                  (a)   Representatives  of  Buyer,   Seller  and  Auditor  have
         conducted an on-site count of the  Inventory  Assets as of February 28,
         1997 (the  "Pre-Closing  Count").  Within 60 days following the Closing
         Date, Seller shall cause to be delivered to Buyer an unaudited, partial
         balance  sheet of the  Business  reflecting  only the  value of the Net
         Working  Capital as of the Closing and all Beet Color Business  Capital
         Expenditures  made  prior  to the  Closing  (the  "Unaudited  Valuation
         Sheet") which  Unaudited  Valuation Sheet shall reflect the quantity of
         the Inventory  Assets in the Pre-Closing  Count, as adjusted to reflect
         changes since the date thereof. Seller shall make the persons in charge
         of the  preparation  of the  Unaudited  Valuation  Sheet  available for
         reasonable  inquiry by Buyer. If Buyer fails timely to notify Seller of
         its disagreement  with any values set forth in the Unaudited  Valuation
         Sheet in accordance  with the first  sentence of Section  2.03(b),  the
         Unaudited  Valuation  Sheet  shall be final  and  binding  on Buyer and
         Seller,  and shall be deemed the "Final Valuation  Sheet," for purposes
         of this Agreement.

                  (b) Buyer may notify Seller in writing within 20 business days
         following  receipt of the Unaudited  Asset Valuation Sheet that it does
         not agree  with any  values  set forth  thereon  or that the  Unaudited
         Valuation  Sheet  assigns  value to items which were not  counted  with
         respect to the Pre-Closing  Count, as adjusted to reflect changes since
         the date thereof.  Buyer and Seller will use good faith efforts  during
         the 20-day period  following the date of such written notice to resolve
         any differences they may have as to the Unaudited Valuation Sheet. Such
         written notice will identify with  specificity  the  calculations  with
         which  Buyer  disagrees.  If Buyer and Seller  cannot  reach  agreement
         during  that  20-day  period,  their  disagreements  shall be  promptly
         submitted to the Auditor, which shall conduct such additional review as
         is  necessary  to resolve the  specific  disagreements  referred to it.
         Auditor shall be required to exclude all values assigned to items which
         were not  counted  (unless  the failure to count such items was clearly
         erroneous)  with  respect to the  Pre-Closing  Count,  as  adjusted  to
         reflect  changes since the date thereof.  The review of Auditor will be
         restricted  as to scope to address  only those  specific  disagreements
         referred to it by Seller and Buyer.  The final  calculation  of the Net
         Working Capital and Beet Color Business Capital  Expenditures as of the
         Closing (the "Final Valuation Sheet") shall be determined by Auditor as
         promptly as practicable following its selection,  shall be confirmed by
         Auditor in writing  to, and shall be final and  binding  on,  Buyer and
         Seller for purposes of this Agreement.

                  (c)      The fees of and expenses incurred by Auditor shall be
         shared equally by Buyer and Seller.

                  (d) The Unaudited  Valuation Sheet prepared in accordance with
         this  Section  2.03 shall be  prepared  in  accordance  with  generally
         accepted   accounting   principles  used  in  the  United  States,   as
         consistently  applied  by  Seller,  and shall be  prepared  in a manner
         consistent  with  Seller's  past  accounting  policies and practices in
         connection  with  the  preparation  of  financial   statements  of  the
         Business,  except  that such  statements  do not and shall not  include
         footnotes as may be required by such accounting principles.

                  2.04 Transfer Taxes and Other Closing Costs.
Buyer shall pay any and all sales, use, transfer,  deed
or excise taxes that shall become due and payable as a result of the sale of the
Assets as contemplated  under Section 1.01,  including any sales tax assessed by
governmental  authorities  after  filing of the  applicable  sales tax return or
returns.  Buyer  shall pay the filing  fee due under the HSR Act (as  defined in
Section  4.05).  Buyer  shall file all sales or use tax  returns  and pay to the
appropriate  taxing  authority  all such tax as is required by law to be paid in
connection herewith. In addition, Buyer shall pay any and all recording fees and
other  closing  costs  involved  with the  transfer of the "Owned  Parcels"  (as
defined in Section 4.06(a) hereof) and the LeSueur  Facility,  but excluding any
costs and  expenses  of Seller  incurred  in  connection  with the  transactions
contemplated hereby.  Seller shall be responsible for and pay all recording fees
and closing costs incurred in connection  with removing  liens and  encumbrances
that are not Permitted Encumbrances.

                  2.05  Allocation  of Purchase  Price5  Allocation  of Purchase
Price. Buyer and Seller agree to allocate the Purchase Price among the Assets as
set forth in the Form 8594  attached  hereto as Exhibit A (subject to adjustment
for changes  between the date hereof and  Closing).  Seller and Buyer shall file
all federal,  state,  local and foreign  returns and tax  information on a basis
that  is  consistent  with  such   allocations  and  shall  execute  such  other
documentation as may be reasonably necessary with respect to such allocations.


                                   ARTICLE III
                                     CLOSING

                  3.01  Closing.   The  closing  of  the  transactions
contemplated by this Agreement (the "Closing") will take place at the offices of
Fredrikson & Byron,  P.A., 1100  International  Centre, 900 Second Avenue South,
Minneapolis,  Minnesota at 10:00 a.m.,  Minneapolis time, on or before the fifth
business  day  following  the  day on  which  all  conditions  to  the  parties'
obligations  set forth in Article  VIII hereof have been  satisfied or waived by
the party entitled to the benefit of such condition,  or at such other place and
on such other date as is mutually  agreeable  to Buyer and  Seller.  The date on
which the Closing  occurs is referred to herein as the  "Closing  Date," and the
Closing  shall be deemed  effective as of 12:01 a.m.,  Minneapolis  time, on the
Closing  Date.  The parties  intend to close the  purchase  and sale of the ANFK
Business and assets as soon as  practicable  after the  conditions  set forth in
Section 8.01 have been  satisfied  with respect to the ANFK Business and assets,
regardless of whether all of the  conditions set forth in Section 8.01 have been
satisfied with respect to the LeSueur Facility.  If it becomes apparent that the
inclusion of the LeSueur  Facility in the Assets being  purchased will delay the
Closing of the  purchase  and sale of the ANFK  Business  and  assets,  then the
parties  will  arrange for a  mutually-agreed  upon  subsequent  Closing for the
purchase and sale of the LeSueur Facility.

                  3.02 General  Procedure.  At the Closing,
each party shall deliver to the party entitled to receipt  thereof the documents
required  to be  delivered  pursuant  to  Article  VIII  hereof  and such  other
documents,  instruments  and materials (or complete and accurate copies thereof,
where  appropriate)  as may be reasonably  required in order to  effectuate  the
intent and provisions of this Agreement, and all such documents, instruments and
materials  shall  be  satisfactory  in form and  substance  to  counsel  for the
receiving party. The conveyance, transfer, assignment and delivery of the Assets
to Buyer shall be effected by Seller's execution and delivery of a bill of sale,
substantially in the form attached hereto as Exhibit B (the "Bill of Sale"), the
assignment and assumption of the designated Liabilities of Seller to Buyer shall
be  effected  by the  parties'  execution  and  delivery  of an  assignment  and
assumption  agreement,  substantially  in the form attached  hereto as Exhibit C
(the "Assignment and Assumption"), the deeds to the Owned Parcels referred to in
Section   8.01(j)(i)  and  such  other  instruments  of  conveyance,   transfer,
assignment  and  delivery as Buyer or Seller shall  reasonably  request to cause
Seller  to  transfer,   convey,  assign  and  deliver  the  Assets  and  Assumed
Liabilities to Buyer.


                                   ARTICLE IV
                    REPRESENTATIONS AND WARRANTIES OF SELLER

                  Seller hereby represents and warrants to Buyer that, except as
set forth in the  Disclosure  Schedule  delivered by Seller to Buyer on the date
hereof (the "Disclosure  Schedule")  (which  Disclosure  Schedule sets forth the
exceptions to the  representations  and warranties  contained in this Article IV
and which shall constitute disclosure of all items described for all purposes of
this Agreement):

                  4.01    Incorporation  and Corporate Power.
Seller is a corporation duly incorporated, validly existing and
in good  standing  under the laws of the State of Delaware and has the requisite
corporate  power and  authority  to enter into this  Agreement  and  perform its
obligations hereunder.

                  4.02 Subsidiaries. The Assets do not include any
stock,  partnership  interest,  joint venture  interest or any other security or
ownership interest issued by any other corporation, organization or entity.

                  4.03  Execution,  Delivery; Valid and Binding Agreement.
The execution,  delivery and
performance of this Agreement by Seller and the consummation of the transactions
contemplated  hereby  have been duly and  validly  authorized  by the  requisite
corporate action of Seller,  and no other corporate  proceedings on its part are
necessary to authorize the execution, delivery or performance of this Agreement.
This Agreement has been duly executed and delivered by Seller and, assuming that
this  Agreement  is the valid and binding  agreement of Buyer,  constitutes  the
valid and binding  obligation  of Seller,  enforceable  in  accordance  with its
terms.

                  4.04  No  Breach.  The  execution,  delivery  and
performance of this Agreement by Seller and the consummation of the transactions
contemplated  hereby do not conflict  with or result in any breach of any of the
provisions of, or constitute a default  under,  result in a violation of, result
in the creation of a right of termination or acceleration or any lien,  security
interest or charge or require any authorization, consent, approval, exemption or
other  action by or notice to any court or other  governmental  body,  under the
provisions  of the  Certificate  of  Incorporation  or  Bylaws  of Seller or any
indenture,  mortgage,  lease, loan agreement or other agreement or instrument by
which Seller or the Assets are bound or affected  (other than consents  required
under  Section  8.01(c)  hereof,  which Seller  undertakes  to use  commercially
reasonable  efforts to obtain prior to the Closing Date),  or any law,  statute,
rule or  regulation  or order,  judgment or decree to which Seller or the Assets
are subject; in each case, and in the aggregate,  in which the breach,  default,
violation,  right of  termination or  acceleration  or any other action or event
described herein would have a material adverse effect on the ability of Buyer to
operate the Business  and the Assets  (taken as a whole)  immediately  after the
Closing  in  substantially  the same  manner  as they  were  operated  by Seller
immediately prior to the Closing.

                  4.05    Consents Governmental Authorities
Except  for  the  applicable   requirements   of  the
Hart-Scott-Rodino  Antitrust Improvements Act of 1976, as amended, and the rules
and  regulations  promulgated  thereunder (the "HSR Act") and except for certain
Wisconsin  registration  requirements with respect to the corporate ownership of
farmland,  Seller is not  required to submit any notice,  report or other filing
with any governmental  authority in connection with the execution or delivery by
it of  this  Agreement  or the  consummation  of the  transactions  contemplated
hereby. No consent,  approval or authorization of any governmental or regulatory
authority is required to be obtained by Seller in connection with its execution,
delivery and  performance  of this  Agreement or the  transactions  contemplated
hereby.

                  4.06     Title to Properties.

                  (a) The real property owned by Seller constituting part of the
         Assets  (the  "Owned  Parcels")  and the real  property  demised by the
         leases described under the caption referencing this Section 4.06 in the
         Disclosure  Schedule (the "Leases") together constitute all of the real
         property  owned,  used or occupied by Seller on which the Plants or any
         Housing  or Farm Shops are  located  (which  property  is  referred  to
         collectively as the "Real Property").  To the extent that Seller has in
         its  possession  any surveys with  respect to the Real  Property or the
         LeSueur Facility,  Seller shall provide copies thereof to Buyer. Seller
         shall provide to Buyer updated title insurance commitments with respect
         to all parcels of Real Property and the LeSueur  Facility,  the cost of
         which  commitments  shall be paid  one-half  by Seller and  one-half by
         Buyer. The Real Property has access,  sufficient for the conduct of the
         Business  as now  conducted,  to  public  roads  and to all  utilities,
         including electricity, sanitary and storm sewer, potable water, natural
         gas and other utilities,  used in the operation of the Business at such
         location.

                  (b) The Leases are in full force and effect,  and Seller holds
         a valid and existing  leasehold  interest  under each of the Leases for
         the term set forth  under  such  caption  in the  Disclosure  Schedule.
         Seller has delivered, or will deliver within 15 business days after the
         date  hereof,  to Buyer  complete  and  accurate  copies of each of the
         Leases in Seller's possession, and none of the Leases has been modified
         in any material respect,  except to the extent that such  modifications
         are disclosed by the copies delivered to Buyer. Seller has not received
         written  notice of any default of any material  provision of any Lease,
         and Seller has not delivered to any current party to any Lease a notice
         of default with respect to that Lease which default has not been cured.

                  (c)  Seller  owns  good and  marketable  title to the  Assets,
         including  each of the Owned  Parcels,  free and clear of all liens and
         encumbrances,  except for (i) liens for  current  taxes not yet due and
         payable,  (ii) matters disclosed in the title insurance  commitments or
         the surveys delivered to Buyer or otherwise set forth under the caption
         referencing  this  Section  4.06  in  the  Disclosure  Schedule,  (iii)
         lessors'  interests in the real  property  leased under the Leases (and
         the  personal  property  subject  to  leases  constituting  part of the
         Assets),  (iv) liens imposed by law and incurred in the ordinary course
         of business  for  obligations  not yet due to  carriers,  warehousemen,
         laborers  and  materialmen,  with  respect  to which  Seller  agrees to
         indemnify  and hold Buyer  harmless  and to take such  action as may be
         necessary to cause the liens to be removed or discharged  except to the
         extent  the  obligation  secured  by  such  lien  is  included  in  the
         calculation  of Net  Working  Capital as of the  Closing,  (v) liens in
         respect of pledges or deposits under workers'  compensation  laws, with
         respect to which Seller agrees to indemnify and hold Buyer harmless and
         to take  such  action  as may be  necessary  to cause  the  liens to be
         removed or discharged  except to the extent the  obligation  secured by
         such lien is included in the  calculation of Net Working  Capital as of
         the Closing,  and (vi)  easements and other  encumbrances  which do not
         materially  adversely  affect  the  manner in which  the  Plants or the
         Housing and Farm Shops or the LeSueur Facility are operated on the date
         hereof   (clauses   (i)   through   (vi)  being   referred  to  herein,
         collectively, as the "Permitted Encumbrances").

                  (d)  Seller  has  not  received  any  written  notice  of  any
         violation of any applicable  zoning ordinance or other law,  regulation
         or requirement (other than  "Environmental  Laws" as defined in Section
         4.13)  relating  to the  operation  of any of the  Plants  or the  Real
         Property, and Seller has not received any notice of any such violation,
         or the existence of any condemnation  proceeding with respect to any of
         the Real Property, and to Seller's knowledge, no such violations exist,
         except,  in each case,  with respect to violations or  proceedings  the
         known potential consequences of which do not or would not be reasonably
         deemed to have a  material  adverse  effect on the  ability of Buyer to
         operate the Plants at such locations  immediately  after the Closing in
         substantially   the  same  manner  as  they  were  operated  by  Seller
         immediately prior to the Closing. No variances,  special use permits or
         similar permits or administrative approvals exist which would terminate
         upon the transfer of the Real Property to the Buyer, the termination of
         which would have a material  adverse  effect on the ability of Buyer to
         operate the Plants.

                  (e)      There are no liens for taxes upon any of the Assets,
         except liens for taxes not yet due.

                  (f) Seller has not received any written notice of any material
         improvements  made or  contemplated to be made by any public or private
         authority,  the costs of which are to be assessed  as special  taxes or
         charges  against  any of the Real  Property,  and there are no  present
         assessments of a material amount with respect to the Real Property.

                  4.07  Inventory.  Seller's  inventory  of finished
goods complies in all material  respects with the U.S.  Food,  Drug and Cosmetic
Act and all applicable  state and local laws and regulations with respect to the
wholesomeness  and  fitness  for human  consumption  of food and the content and
accuracy of labels for the products to which the labels are intended.

                  4.08   Contracts and Commitments.

                  (a) The  Disclosure  Schedule,  under the caption  referencing
         this Section 4.08, lists the following  agreements to which Seller is a
         party, which are currently in effect, and which relate to the operation
         of the Plants or the other Assets: (i) any contract or group of related
         contracts with the same party for the purchase of products  (other than
         vegetables)  or services  relating to the  operations or maintenance of
         the Plants or the other Assets under which the  undelivered  balance of
         such  products  or  services  exceeds  $100,000;  (ii) any  contract or
         commitment,  or group of related contracts or commitments,  for capital
         expenditures at any of the Plants or the LeSueur Facility for an amount
         in excess of $100,000;  (iii) any contract or  commitment,  or group of
         related contracts or commitments, with one or more growers of fruits or
         vegetables to be processed at any of the Plants after the Closing Date;
         (iv) any lease of  farmland  upon  which  Seller  has the right to grow
         crops to be processed at any of the Plants after the Closing Date;  (v)
         any  collective  bargaining  agreement or contract with any labor union
         covering  Seller's  employees  at any of the  Plants;  (vi) any written
         employment  contracts  with  any of  Seller's  employees  at any of the
         Plants;  (vii) any  agreement  or  indenture  relating  to  mortgaging,
         pledging or otherwise  placing a lien on any of the Assets;  and (viii)
         any other  material  lease or material  agreement  to which Seller is a
         party and which relates to or affects the Plants or the other Assets.

                  (b)  Seller  has  performed,  in all  material  respects,  all
         obligations  required  to be  performed  by it in  connection  with the
         contracts,  agreements,  indentures, leases or commitments disclosed in
         the Disclosure Schedule under the caption referencing this Section 4.08
         and is not in receipt of any written  claim of material  default  under
         any such contract or commitment.

                  (c)  Prior  to the  date of this  Agreement,  Buyer  has  been
         supplied  with a true and  correct  copy of each  contract,  agreement,
         indenture,   lease  or   commitment   referred  to  under  the  caption
         referencing this Section 4.08 in the Disclosure Schedule, together with
         all amendments thereto.

                  4.09  Litigation.  Except  as  set  forth  in the
Disclosure  Schedule under the caption  referencing this Section 4.09 and except
for matters related to  "Environmental  Laws" as defined in Section 4.13,  there
are no actions, suits, proceedings,  orders or investigations pending or, to the
best knowledge of Seller,  threatened against Seller with respect to the Assets,
at law or in equity, which, if determined adversely to Seller's interests, would
have a material  adverse effect on (i) Seller's ability to transfer the Business
and Assets,  taken as a whole,  to Buyer, or (ii) Buyer's ability to operate the
Business  and  Assets,  taken as a  whole,  immediately  after  the  Closing  in
substantially the same manner as they were operated by Seller  immediately prior
to the Closing.

                 4.10 Employees. Except as set forth in the Disclosure
Schedule under the caption  referencing  this Section 4.10 and only with respect
to employees of Seller who perform functions in connection with the operation of
the Plants and the other Assets:

                  (a) Seller has  complied  in all  material  respects  with all
         federal,  state and  local  laws,  rules,  guidelines  and  regulations
         (collectively,  and for purposes of this Section 4.10(a) only,  "laws")
         which regulate  employment of employees and the terms and conditions of
         employment,   including   without   limitation,   laws   regulating  or
         prohibiting  discrimination  on account of age,  sex,  race,  religion,
         citizenship,  national  origin,  marital or family status,  military or
         national  guard  service,  arrest or conviction  record,  lawful use of
         consumable  products,  status as a smoker,  or handicap or  disability;
         civil rights and employment opportunity of employees and applicants for
         employment; wages, hours and overtime compensation; occupational safety
         and  health;  laws  relating  to  immigration;  and  payment  of social
         security and other taxes  related to  employment.  There are no pending
         suits,  claims,   formal  written  charges  or  complaints,   or  other
         proceedings  alleging  violation  of the laws by Seller with respect to
         employees  at any of the  Plants;  and there are no  material  workers'
         compensation claims pending against Seller with respect to employees at
         any of the Plants which claims are not covered by insurance.

                  (b) Seller has  complied  in all  material  respects  with all
         federal and state laws,  rules and  regulations  with  respect to labor
         relations, union organizing activities and collective bargaining rights
         of  employees.  There are no pending  claims  against  Seller  alleging
         violations of any federal or state laws respecting  labor relations and
         collective bargaining.

                  (c) Seller has no written  contracts  of  employment  with any
         employee  working  at any of the  Plants.  Seller  has  not  issued  or
         distributed  any employee  handbook or manual for any Plant  which,  to
         Seller's  knowledge,  is  reasonably  likely  to be  deemed  materially
         inconsistent  with  employment  at-will.  Seller  has  entered  into no
         understanding,  oral  agreement  or course of conduct  which  creates a
         binding  obligation with respect to any term or condition of employment
         that will be binding upon Buyer.

                  (d) Seller  will make  available  to Buyer a copy or  accurate
         summary of each agreement,  arbitration decision, grievance proceeding,
         memorandum,  or record relating to any dispute or proceeding  affecting
         the employment relationships at the Plants or Assets which is currently
         pending or has been resolved within the past five years.

                  4.11  Insurance. The Disclosure Schedule,  under the
caption  referencing  this  Section  4.11,  lists  and  briefly  describes  each
insurance policy  maintained by Seller with respect to the Assets and operations
of the Business  and sets forth the date of  expiration  of each such  insurance
policy.  All of such  insurance  policies  are in full  force and effect and are
issued by insurers of  recognized  responsibility.  Seller has not  received any
written  notice that it is in material  default with respect to its  obligations
under any of any insurance policies relating to the Assets, taken as a whole.

                  4.12  Compliance  with  Laws;
Permits.  Other than with respect to "Environmental  Laws" as defined in Section
4.13:



<PAGE>



================================================================================
                  (a) Seller has  complied  in all  material  respects  with all
         applicable   federal,   state  and  local  laws,   ordinances,   rules,
         regulations and other  requirements  pertaining to occupational  safety
         and health and building and zoning codes,  which materially  affect the
         operation  of the  Assets,  taken as a whole,  and no claims  have been
         filed against  Seller  alleging a material  violation of any such laws,
         regulations or other requirements.  To Seller's  knowledge,  the Assets
         may be operated "as is" in compliance  with all such laws,  regulations
         and other  requirements.  Seller has not received any written notice of
         any  action,  pending or  threatened,  to change the zoning or building
         ordinances or any other laws, rules, regulations or ordinances that, if
         successful,  would materially  adversely affect the Assets,  taken as a
         whole.  Seller has not received any written notice of any violations on
         the part of Seller of any zoning or building ordinances with respect to
         the Plants.  Seller has complied in all material respects with the U.S.
         Food, Drug and Cosmetic Act and all applicable state and local laws and
         regulations  with  respect to the  wholesomeness  and fitness for human
         consumption of food.
================================================================================

                  (b)  Seller  has,  in full  force  and  effect,  all  material
         licenses,  permits  and  certificates,  from  federal,  state and local
         authorities (including,  without limitation, federal and state agencies
         regulating  occupational  health and safety)  necessary  to conduct the
         Business  at the Plants and own and  operate  the  Assets  (other  than
         "Environmental  Permits,"  as such  term is  defined  in  Section  4.13
         hereof)  (collectively,   the  "Permits")  as  presently  conducted  or
         operated.

Environmental Matters.  Except as disclosed on the Disclosure Schedule under the
caption referencing this Section 4.13, and subject to Section 6.02 hereof:



<PAGE>



================================================================================
          (a) Seller's  operation of the Plants and the present condition of the
     Real Property are in material compliance with all applicable federal, state
     and local laws, rules, regulations,  ordinances, codes, orders, decrees and
     judgments  relating  to  pollution,   contamination,   hazardous  substance
     remediation  or handling,  or  protection  of the  environment,  including,
     without limitation, the Comprehensive Environmental Response,  Compensation
     and  Liability  Act,  the  Resource  Conservation  and  Recovery  Act,  the
     Hazardous  Materials  Transportation Act, the Toxic Substances Control Act,
     the  Clean  Water  Act,  the  Clean  Air Act  and  similar  state  statutes
     (collectively, and as in effect on the date hereof, "Environmental Laws").
================================================================================

                  (b) Seller has obtained and maintained all permits,  licenses,
         certificates of compliance, approvals and other authorizations required
         under  Environmental  Laws to conduct the Business at the Plants and to
         own or operate  the Real  Property  (collectively,  the  "Environmental
         Permits").   Seller  has  conducted  the  Business  at  the  Plants  in
         compliance in all material respects with the terms of the Environmental
         Permits,  taken as a whole  with  respect to each  Plant.  Seller is in
         material  compliance  with all  requirements  to file all  reports  and
         notifications  with respect to the Plants and the Real  Property  under
         and pursuant to all material requirements of Environmental Laws.

                  (c)  Seller  has  not:  (i)  generated,   treated,  contained,
         handled, located, used, manufactured,  processed,  buried, incinerated,
         deposited,  injected,  disposed of, stored, or released on or under the
         Real Property, any "Hazardous Materials" (as hereinafter defined), (ii)
         utilized on the Real Property any asbestos,  polychlorinated  biphenyls
         ("PCBs") or pesticides or (iii) constructed,  installed, used or placed
         aboveground  or  underground  Hazardous  Materials  storage tanks on or
         under the Real  Property,  or  removed  or filled  any such  tanks.  To
         Seller's  knowledge:  (i) no Hazardous  Materials have been  generated,
         treated,  contained,  handled, located, used, manufactured,  processed,
         buried,   incinerated,   deposited,   injected,  disposed  of,  stored,
         originated  from or released  on or under the Real  Property by Seller,
         (ii)  the  Real  Property  and  any  improvements  thereon  contain  no
         asbestos,  PCBs or pesticides,  and (iii) no aboveground or underground
         Hazardous  Materials  storage  tanks are  located  on or under the Real
         Property,  or have been located on or under the Real  Property and then
         subsequently been removed or filled. If any such storage tanks exist on
         or  under  the  Real  Property,  such  storage  tanks  have  been  duly
         registered, if required, with all appropriate governmental entities and
         are otherwise in material compliance with all applicable  Environmental
         Laws.

                  (d) Seller has not  received  written  notice  alleging in any
         manner that Seller is, or might  potentially  be,  responsible  for any
         past  release of  Hazardous  Materials  on or under the Real  Property,
         whether such release  originated on or under the Real Property or on or
         under other property adjacent to the Real Property.

                  (e) The Real  Property  is not  listed  on the  United  States
         Environmental  Protection Agency National  Priorities List of Hazardous
         Waste  Sites,  or any  other  similar  list of  hazardous  waste  sites
         maintained by any similar state agency.

                  (f) No part of the Real  Property has been used by Seller as a
         landfill,  dump or  other  disposal,  storage,  transfer,  handling  or
         treatment area for Hazardous Materials.

                  (g)  Seller  has  not  received  any  written  notice  of  the
         existence of any lien against  Seller or the Real  Property in favor of
         any  governmental  entity for: (i) any liability or imposition of costs
         under or violation of any applicable  Environmental Law with respect to
         the Real  Property,  or (ii) any release of  Hazardous  Materials on or
         under the Real Property.

                  (h) As used in this Section 4.13,  "Hazardous Materials" shall
         mean any dangerous, harmful, toxic or hazardous pollutant,  contaminant
         or  chemical,  including  petroleum,  as defined in or  governed by any
         Environmental Law.

                  4.14  Brokerage.  No third party shall be entitled to
receive any brokerage  commissions,  finder's fees, fees for financial  advisory
services  or  similar   compensation   in  connection   with  the   transactions
contemplated  by this Agreement based on any arrangement or agreement made by or
on behalf of Seller.

                  4.15  Taxes.  Seller has filed all  returns  of  federal,
state,  county  and local  taxes and has paid all such  taxes and  interest  and
penalties  with  respect  to  taxes,  if  any,  which  are  owed  by it and  the
non-payment  of which would permit the taxing entity to assert under  applicable
law a claim against Buyer by reason of the transactions  contemplated under this
Agreement.

                  4.16  Accounts   Receivable.  All  of  the
Accounts  Receivable  arose in the ordinary course of the Business.  To Seller's
knowledge, none of such Accounts Receivable are subject to counterclaim, defense
or set-off or are being  contested or disputed by the obligor  thereon except as
adequately covered by the allowance for doubtful accounts.

                  4.17  Beet  Color
Business  Capital  Expenditures.  The Beet Color Business  Capital  Expenditures
which will be  reimbursed by Buyer at Closing  pursuant to Section  2.02(a)(ii),
together with those Beet Color Business Capital Expenditures to which Seller has
committed pursuant to the Kraft Agreement which must be completed by Buyer after
Closing pursuant to Seller's  specifications  for such project,  will not in the
aggregate exceed the sum of $950,000.

                  4.18  Intellectual   Property
Rights.  Schedule  1.01(k) is a complete  and  correct  list of all  trademarks,
service  marks,  trade  names and domain  names  owned by Seller and used in the
Business  (other than those  trademarks  described in Section  10.05) (the "ANFK
Trademarks")  and a list  of  Seller's  applications  and  registrations  in any
governmental office or registry with respect to the ANFK Trademarks. Seller does
not  know  of any  claim  that  the use of the  ANFK  Trademarks  infringes  the
intellectual  property  rights of any person or entity.  Seller does not know of
any  infringement  by any  person  or  entity  of  Seller's  rights  in the ANFK
Trademarks.

                  4.19 No  Change in Assets.  Except (i) as
listed in Section 1.02, or (ii) for normal and customary changes in the ordinary
course of business  with  respect to current  assets and repairs to fixed assets
and  (iii)  for  the  Beet  Color  Business  Capital  Expenditures,  the  Assets
constitute  all the assets with which Seller has conducted  the Business  during
the twelve months preceding the Closing Date.

                  4.20 No   Other
Representations  or Warranties.  Except for the  representations  and warranties
expressly  set forth in this  Article IV,  neither  Seller nor any other  person
makes any other  representation  or  warranty  on behalf of  Seller,  express or
implied,  and Seller  hereby  disclaims  any such  representation  or  warranty,
whether  by  Seller  or any of its  officers,  directors,  employees,  agents or
representatives or any other person,  with respect to the execution and delivery
of this Agreement or the transactions  contemplated hereby,  notwithstanding the
delivery or disclosure to Buyer or any of its  officers,  directors,  employees,
agents or  representatives  or any other  person of any  documentation  or other
information by Seller or any of its officers,  directors,  employees,  agents or
representatives   or  any  other  person  with   respect  to  the   transactions
contemplated  hereby.  Notwithstanding any contrary provision of this Agreement,
Seller  makes no  representations  or  warranties  with  respect to the  LeSueur
Facility or the LeSueur Facility  Operations  except as set forth in the limited
warranty deed(s) to be delivered with respect to the LeSueur  Facility  pursuant
to Section  8.01(j)(i).  Except as expressly  set forth in this  Agreement,  the
Assets are sold on an "as is" and "where is" basis, with any and all faults.




<PAGE>



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                                    ARTICLE V
================================================================================
                     REPRESENTATIONS AND WARRANTIES OF BUYER

              Buyer hereby represents and warrants to Seller that:

                  5.01   Incorporation  and
Corporate Power. Buyer is a corporation duly incorporated,  validly existing and
in good standing  under the laws of the State of New York, and has the requisite
corporate  power and  authority  to enter into this  Agreement  and  perform its
obligations hereunder.

                  5.02  Execution,  Delivery; Valid and Binding Agreement.  The 
execution,  delivery and
performance of this Agreement by Buyer and the  consummation of the transactions
contemplated  hereby  have been duly and  validly  authorized  by the  requisite
corporate  action of Buyer,  and no other corporate  proceedings on its part are
necessary to authorize the execution, delivery or performance of this Agreement.
This Agreement has been duly executed and delivered by Buyer and,  assuming that
this  Agreement is the valid and binding  agreement of Seller,  constitutes  the
valid and binding obligation of Buyer, enforceable in accordance with its terms.

                  5.03  No Breach.  Except as  disclosed  in  Schedule
5.03, the execution, delivery and performance of this Agreement by Buyer and the
consummation by Buyer of the  transactions  contemplated  hereby do not conflict
with or  result in any  breach of any of the  provisions  of,  or  constitute  a
default  under,  result in a violation  of, result in the creation of a right of
termination  or  acceleration  or  any  lien,   security  interest,   charge  or
encumbrance  upon any assets of Buyer,  or require any  authorization,  consent,
approval,  exemption  or  other  action  by or  notice  to any  court  or  other
governmental  body,  under the provisions of the Certificate of Incorporation or
Bylaws of Buyer or any  indenture,  mortgage,  lease,  loan  agreement  or other
agreement  or  instrument  by which  Buyer is  bound  or  affected,  or any law,
statute,  rule or  regulation  or order,  judgment  or decree to which  Buyer is
subject;  in each  case,  in which  the  breach,  default,  violation,  right of
termination or acceleration or any other action or event described  herein would
have a material  adverse  effect on the ability of Buyer to operate the Business
and the Assets (taken as a whole) immediately after the Closing in substantially
the same  manner  as they  were  operated  by  Seller  immediately  prior to the
Closing.

                  5.04   Consents Governmental
Authorities;  Consents.  Except for the applicable  requirements of the HSR Act,
Buyer is not  required  to submit any  notice,  report or other  filing with any
governmental  authority in  connection  with the  execution or delivery by it of
this Agreement or the consummation of the transactions  contemplated  hereby. No
consent,  approval or authorization of any governmental or regulatory  authority
or any other party or person is  required to be obtained by Buyer in  connection
with  its  execution,   delivery  and  performance  of  this  Agreement  or  the
transactions contemplated hereby.

                  5.05  Brokerage. No third party shall be entitled to
receive any brokerage  commissions,  finder's fees, fees for financial  advisory
services  or  similar   compensation   in  connection   with  the   transactions
contemplated  by this Agreement based on any arrangement or agreement made by or
on behalf of Buyer.


                                   ARTICLE VI
                               COVENANTS OF SELLER

                  6.01  Conduct of the  Business.  In
connection  with the ownership  and use of the Assets,  Seller agrees to observe
each term set forth in this Section  6.01 and agrees that,  from the date hereof
until the Closing Date, unless otherwise consented to by Buyer in writing:

                  (a) Seller shall  operate the Business and maintain the Assets
         only in the ordinary  course of the Business as presently  conducted by
         Seller,  in  accordance  in all material  respects  with  Seller's past
         custom and practice;

                  (b)      Seller shall not, directly or indirectly, sell, 
         pledge, dispose of or encumber any of the Assets, except in the 
         ordinary course of the operation of the Business by Seller;

                  (c) Seller shall not cancel or terminate its current insurance
         policies  described  in  the  Disclosure  Schedule  under  the  caption
         referencing  Section 4.11,  or cause any of the coverage  thereunder to
         lapse unless,  simultaneously  with such  termination,  cancellation or
         lapse, replacement policies providing coverage equal to or greater than
         the coverage  under the  canceled,  terminated  or lapsed  policies for
         substantially similar premiums are in full force and effect; and

                  (d) Seller shall (i) use  commercially  reasonable  efforts to
         keep  available the services of those  officers and employees of Seller
         responsible  for operating the Plants but shall make no new commitments
         beyond June 30, 1997,  except as expressly  authorized  by Buyer;  (ii)
         confer on a regular and frequent basis with representatives of Buyer to
         report  on  operational  matters  and the  general  status  of  ongoing
         operations  with  respect to the  Business  and the  Assets;  (iii) not
         intentionally  take any action which would render,  or which reasonably
         may be expected to render, any representation or warranty made by it in
         this  Agreement  untrue in any material  respect at the  Closing;  (iv)
         notify Buyer of any  emergency or other change in the normal  operation
         of the  Business  and of any  governmental  or third party  complaints,
         investigations or hearings (or communications  indicating that the same
         may  be   contemplated)   if   such   emergency,   change,   complaint,
         investigation  or hearing  would be  material,  individually  or in the
         aggregate,  to the operations of the Business or to Seller's or Buyer's
         ability to consummate the transactions  contemplated by this Agreement;
         and (v) promptly  notify Buyer in writing if Seller shall discover that
         any  representation  or warranty made by it in this  Agreement was when
         made, or has subsequently become, untrue in any material respect.

                  6.02     Environmental Matters.

                  (a) Seller shall deliver to Buyer a Phase I Environmental Site
         Assessment,  dated not more than 60 days prior to the date hereof, that
         satisfies the ASTM Standard for Phase I Site  Assessments  (E 1527) for
         each of the Plants (the "Phase I Investigations").

                  (b) Seller shall complete,  at Seller's cost and expense,  the
         wastewater  treatment project described in Schedule 6.02(b)  (regarding
         the  expansion  of  sprayfields  and  improvements  to  lagoon  4) (the
         "Wastewater  Project").  Buyer shall cooperate with Seller and Seller's
         contractors  in all respects to allow Seller to complete the Wastewater
         Project.  If within  five years after the  Closing  Date the  Wisconsin
         Department of Natural  Resources  requires Buyer to perform  additional
         dredging  of  lagoons  1, 2 or 3, then  Seller  shall  reimburse  Buyer
         one-half  of  Buyer's  net   out-of-pocket   costs  of  such  dredging.
         Notwithstanding any contrary provision of this Agreement other than the
         immediately  preceding  sentence,  and  except as  provided  in Section
         11.05, upon completion of the Wastewater Project,  Seller shall have no
         further liability to Buyer in connection with the generation,  storage,
         treatment or disposal of wastewater at the Plants.

                  (c) Prior to or within 30 days after the Closing, Seller shall
         cause,  at  Seller's  cost and  expense,  a well  integrity  test to be
         performed on the existing deep  injection  well located at the Buckley,
         Michigan  Plant.  Such test shall be performed by Petrotek  Engineering
         Corporation, Englewood, Colorado (Federal ID# 84-1241953) or such other
         third party  acceptable to Buyer and Seller (the "Well Tester").  Buyer
         shall  cooperate  with  Seller and the Well  Tester in all  respects in
         connection  with such well integrity  test. If such well integrity test
         indicates such well to be in compliance with the requirements for Class
         I  injection  wells  set  forth in 40  C.F.R.  146  (the  "Class I Well
         Regulations")  and not in  violation  of any other  federal or Michigan
         regulations  governing  the  integrity  of the  well,  then,  except as
         provided in Section 11.05,  such deep injection well will be considered
         to have been sold "as is" and Seller shall have no further liability to
         Buyer  with  respect  to such  well or the use  thereof.  If such  well
         integrity test shows such well not to be in compliance with the Class I
         Well Regulations, then (i) Seller shall perform such steps as necessary
         to cause  such well to be brought  into  compliance,  (ii) Buyer  shall
         cooperate with Seller and Seller's contractors in all respects to allow
         Seller to cause such well to be brought in  compliance,  and (iii) upon
         satisfaction  of (i),  Seller shall have no further  liability to Buyer
         with  respect to such well or the use  thereof,  except as  provided in
         Section 11.05.

                  (d) Seller shall complete the remediation of those underground
         tank sites  identified on Schedule 6.02(d) that have been identified by
         the applicable state regulatory agency as requiring remediation.  Buyer
         shall cooperate with Seller and Seller's contractors in all respects to
         allow  Seller  to  complete  such  remediation.  Upon  completing  such
         remediation to the satisfaction of the state and/or federal  regulatory
         agency having jurisdiction,  and obtaining a written determination from
         such agency to the effect that the  remediation  has been  completed in
         accordance with current  regulatory  standards and no further action is
         required by such agency,  except as provided in Section  11.05,  Seller
         shall  have no  further  liability  to Buyer in  connection  with  such
         underground tank sites.

                  6.03  Access to Books and Records.
Between the date hereof and the Closing  Date,  Seller shall afford to Buyer and
its  authorized  representatives  full access at all  reasonable  times and upon
reasonable  notice  to  the  offices,  properties,   books,  records,  officers,
employees  and other  items of Seller  (but only  insofar as such items  related
primarily to the Assets or the  operation of the Business,  and  excluding  such
items that relate to Liabilities  not included  within the Assumed  Liabilities)
and otherwise  provide such  assistance  as is reasonably  requested by Buyer in
order  that Buyer may have a full  opportunity  to make such  investigation  and
evaluation as it shall reasonably desire to make of the Business and the Assets.
Buyer  acknowledges  and agrees that all information it obtains pursuant to such
investigation  shall  constitute  "Business  Information,"  as  defined  in that
certain   Confidentiality    Agreement   between   the   parties   hereto   (the
"Confidentiality  Agreement"), and that Buyer and its authorized representatives
shall continue to be subject to the terms thereof.

                  6.04  Regulatory Filings. To the extent not
filed as of the date hereof,  as promptly as practicable  after the execution of
this  Agreement,  Seller  shall  make  or  cause  to be  made  all  filings  and
submissions  under the HSR Act and any other laws or  regulations  applicable to
the Assets for the consummation of the transactions  contemplated herein. Seller
will  coordinate and cooperate with Buyer in exchanging such  information,  will
not make any such filing without providing to Buyer a final copy thereof for its
review and consent at least two full  business  days in advance of the  proposed
filing and will  provide  such  reasonable  assistance  as Buyer may  request in
connection with all of the foregoing.

                  6.05   Conditions.   Seller   shall   take   all
commercially  reasonable  actions necessary or desirable to cause the conditions
set forth in Section 8.01 to be satisfied  and to  consummate  the  transactions
contemplated  herein  as soon as  reasonably  possible  after  the  satisfaction
thereof (but, in any event, within five business days of such date).

                  6.06    Purchase  of
Trademarks from Selviac.  Prior to the Closing,  Seller shall purchase the "Aunt
Nellie's"  trademarks listed on Schedule 1.01(k) as being owned by "DBV". At the
Closing,  Seller will deliver to Buyer  assignments  of such  trademarks in form
suitable for recording such transfer from Selviac to Seller.


                                   ARTICLE VII
                               COVENANTS OF BUYER

                  Buyer covenants and agrees with Seller as follows:

                  7.01 Regulatory Filings Regulatory Filings. To the extent not
filed as of the date hereof,  as promptly as practicable  after the execution of
the Agreement,  Buyer shall make or cause to be made all filings and submissions
under the HSR Act and any other laws or regulations  applicable to Buyer for the
consummation of the transactions  contemplated herein. Buyer will coordinate and
cooperate  with Seller in exchanging  such  information,  will not make any such
filing  without  providing  to Seller a final  copy  thereof  for its review and
consent at least two full  business  days in advance of the proposed  filing and
will provide such reasonable assistance as Seller may request in connection with
all of the foregoing.

                  7.02 Conditions. Buyer shall take all commercially
reasonable  actions  necessary or desirable to cause the conditions set forth in
Section 8.02 to be satisfied and to  consummate  the  transactions  contemplated
herein as soon as reasonably  possible after the  satisfaction  thereof (but, in
any event, within five business days of such date).


                                  ARTICLE VIII
                              CONDITIONS TO CLOSING

                  8.01     Conditions to 
Buyer's Obligations.  The obligation of Buyer to consummate the transactions
contemplated by this Agreement is subject to the satisfaction of the following
conditions on or before the Closing Date:

                  (a)  (i)  Seller  shall  have   delivered  an  update  of  the
         Disclosure  Schedule  referred to in Article IV as of the Closing  Date
         (the "Updated Disclosure Schedule"). The representations and warranties
         of Seller set forth in Article IV hereof  shall be true and  correct in
         all  material  respects  at and as of the Closing  Date,  except as set
         forth in the Updated  Disclosure  Schedule,  as though then made and as
         though  the  Closing  Date  had been  substituted  for the date of this
         Agreement throughout such  representations and warranties,  except that
         any such  representation or warranty made as of a specified date (other
         than the date  hereof)  shall  only need to have been true on and as of
         such date;

                           (ii)  The  Updated  Disclosure   Schedule  shall  not
         disclose  any  event  or  circumstance  that  is not  disclosed  in the
         original Disclosure Schedule and that has had or is reasonably expected
         to have a materially adverse effect upon the Business or the Assets;

                  (b) Seller shall have  performed in all material  respects all
         of the covenants and  agreements  required to be performed and complied
         with by it under this Agreement prior to the Closing;

                  (c) Seller shall have obtained, or caused to be obtained, each
         consent or approval of  nongovernmental  third  parties  necessary  for
         Seller to transfer beneficial  ownership of the Assets without material
         exception,  to Buyer substantially in the manner  contemplated  hereby,
         including without  limitation the consent of the other party or parties
         to the Kraft Agreement and to the lease of the Covington Plant;

                  (d) The  applicable  waiting  periods  under the HSR Act shall
         have expired or been  terminated,  and all other material  governmental
         filings,  authorizations  and  approvals  that  are  required  for  the
         consummation  of the  transactions  contemplated  hereby will have been
         duly made and obtained;

                  (e) There shall not be pending any action or proceeding before
         any judicial or governmental body having proper  jurisdiction  thereof:
         (i) challenging or seeking to make illegal,  or to delay  substantially
         or  restrain   materially  or  prohibit,   the   consummation   of  the
         transactions  contemplated hereby or seeking to obtain material damages
         in connection with such  transactions,  (ii) seeking to prohibit direct
         or  indirect  ownership  or  operation  by Buyer  of all or a  material
         portion of the Business or the Assets, or to compel Buyer or any of its
         subsidiaries  to  dispose  of or to hold  separately  all or a material
         portion of the business or assets of Buyer and its subsidiaries,  taken
         as a whole, as a result of the transactions  contemplated hereby, (iii)
         seeking to invalidate or render unenforceable any material provision of
         this Agreement or (iv) otherwise  relating to and materially  adversely
         affecting the transactions contemplated hereby;

                  (f) There shall not be any action taken, or any statute, rule,
         regulation,  judgment, order or injunction enacted, entered,  enforced,
         promulgated,   issued  or  deemed   applicable   to  the   transactions
         contemplated hereby by any federal, state or foreign court,  government
         or governmental authority or agency, which would reasonably be expected
         to result, directly or indirectly,  in any of the consequences referred
         to in Section 8.01(e) hereof;

                  (g) There shall have been no damage, destruction or loss of or
         to the  Assets,  whether or not  covered by  insurance,  which,  in the
         aggregate,  has,  or would be  reasonably  likely to have,  a  material
         adverse  effect  on the  value  of any of the  Plants  (other  than any
         damage, loss or destruction of the Buckley,  Michigan receiving station
         which would not be considered  material) or the LeSueur  Facility or on
         the  aggregate  value of the  Business and the Assets or the ability of
         Buyer to operate  them,  as a whole,  immediately  after the Closing in
         substantially the same manner as Seller was operating them, as a whole,
         immediately prior to the Closing;

                  (h) To the  extent  not  delivered  on or  prior  to the  date
         hereof,  Seller shall have  delivered all Schedules and all Exhibits in
         form and  substance  reasonably  satisfactory  to Buyer and Buyer shall
         have had a reasonable opportunity to verify information;

                  (i) Buyer shall negotiate in good faith with the International
         Brotherhood of Teamsters Local 695, and shall have reached agreement on
         the terms and provisions of a collective  bargaining agreement covering
         the  Clyman,  Wisconsin  Plant,  which  agreement  shall be  reasonably
         acceptable to Buyer and shall,  among other things:  (i) release Seller
         from any  further  obligations  from and  after the  Closing  under the
         Master  Agreement  covering  April 15, 1996 to April 14,  2001  between
         Seller (dba Aunt  Nellie's Farm  Kitchens,  Inc.) and IBT Local 695 and
         the Addenda  thereto  currently in effect,  (ii)  acknowledge  Seller's
         compliance  with its obligation to bargain over the effects of the sale
         of the Assets,  and (iii)  contain  terms and  conditions of employment
         acceptable to Buyer. In negotiating  such agreement with IBT Local 695,
         Buyer  agrees  to offer to pay  wages  benefits  and  other  terms  and
         conditions  general  comparable  to those in force at Buyer's  Jackson,
         Wisconsin  plant and Buyer is deemed for the purposes of this paragraph
         to be reasonable in requiring such an agreement;

                  (j)      On the Closing Date, Seller shall have delivered to 
         Buyer all of the following:

                           (i)  separate   warranty  deeds  in  form  reasonably
                  satisfactory to Buyer selling,  conveying and  transferring to
                  Buyer  title to each of the Owned  Parcels,  free and clear of
                  all mortgages,  liens,  charges and  encumbrances  (except the
                  Permitted  Encumbrances),   and  warranting  such  title,  and
                  separate   limited   warranty   deed(s)  in  form   reasonably
                  satisfactory to Buyer selling,  conveying and  transferring to
                  Buyer the LeSueur Facility;

                           (ii) the Bill of Sale  executed  by  Seller  and such
                  other  instruments  of  conveyance,  transfer,  assignment and
                  delivery as Buyer shall have reasonably  requested pursuant to
                  Section 3.02 hereof;

                           (iii) the Assignment and Assumption executed by 
                  Seller;

                           (iv) a  certificate  of a  Vice-President  of Seller,
                  dated  the  Closing  Date,  in form and  substance  reasonably
                  acceptable to Buyer, stating that the conditions precedent set
                  forth in subsections (a) and (b) above have been satisfied;

                           (v)      copies of the third party and governmental 
                  consents and approvals referred to in subsections (c) and (d)
                  above;

                           (vi) either (A) a copy of the text of the resolutions
                  adopted by the Board of  Directors of Seller  authorizing  the
                  execution,  delivery and performance of this Agreement and the
                  consummation   of  the   transactions   contemplated  by  this
                  Agreement,  along with a  certificate,  executed  on behalf of
                  Seller by its  corporate  secretary,  certifying to Buyer that
                  such copy is a true and complete copy of such resolutions, and
                  that  such  resolutions  were duly  adopted  and have not been
                  amended or rescinded, or (B) a certificate, executed on behalf
                  of Seller by its corporate secretary, certifying to Buyer that
                  approval  by Seller's  Board of  Directors  of the  execution,
                  delivery   and   performance   of  this   Agreement   and  the
                  consummation   of  the   transactions   contemplated  by  this
                  Agreement is not required;

                           (vii)    such other certificates, documents and 
                  instruments as Buyer reasonably requests related to the 
                  transactions contemplated hereby; and

                  (k)  Buyer  shall  have  received   from  a  bank   reasonably
         acceptable  to Buyer a  commitment  for an  approximately  $240 million
         credit  facility to a special  purpose company created to finance Green
         Giant  inventories  related to the  Alliance  Agreement  (as defined in
         Section 10.06).

                  8.02 Conditions to Seller's
Obligations.   The   obligation  of  Seller  to  consummate   the   transactions
contemplated  by this Agreement is subject to the  satisfaction of the following
conditions on or before the Closing Date:

                  (a) The  representations  and warranties of Buyer set forth in
         Article V hereof will be true and correct in all  material  respects at
         and as of the  Closing as though  then made and as though  the  Closing
         Date had been  substituted  for the date of this  Agreement  throughout
         such representations and warranties;

                  (b)      Buyer shall have performed in all material respects 
         all the covenants and agreements required to be performed by it under 
         this Agreement prior to the Closing;

                  (c) The  applicable  waiting  periods  under the HSR Act shall
         have expired or been  terminated  and all other  material  governmental
         filings,  authorizations  and  approvals  that  are  required  for  the
         consummation  of the  transactions  contemplated  hereby will have been
         duly made and obtained;

                  (d) There shall not be pending any action or proceeding before
         any judicial or governmental body having proper  jurisdiction  thereof:
         (i) challenging or seeking to make illegal,  or to delay  substantially
         or  restrain   materially  or  prohibit,   the   consummation   of  the
         transactions  contemplated hereby or seeking to obtain material damages
         in  connection  with such  transactions,  (ii) seeking to invalidate or
         render unenforceable any material provision of this Agreement, or (iii)
         otherwise   relating  to  and   materially   adversely   affecting  the
         transactions contemplated hereby;

                  (e) There shall not be any action taken, or any statute, rule,
         regulation,  judgment, order or injunction, enacted, entered, enforced,
         promulgated,   issued  or  deemed   applicable   to  the   transactions
         contemplated hereby by any federal, state or foreign court;  government
         or governmental authority or agency, which would reasonably be expected
         to result, directly or indirectly,  in any of the consequences referred
         to in Section 8.02(d) hereof; and

                  (f)      On the Closing Date, Buyer will have delivered to 
         Seller:

                           (i)      a wire transfer, in immediately available 
                  United States funds, in the amount set forth in Section 
                  2.02(a);

                           (ii)     the Assignment and Assumption executed by 
                  Buyer;

                           (iii) a copy of the text of the  resolutions  adopted
                  by the Board of Directors of Buyer  authorizing the execution,
                  delivery   and   performance   of  this   Agreement   and  the
                  consummation   of  the   transactions   contemplated  by  this
                  Agreement,  along with a  certificate,  executed  on behalf of
                  Buyer by its  corporate  secretary,  certifying to Seller that
                  such copy is a true and complete copy of such resolutions, and
                  that  such  resolutions  were duly  adopted  and have not been
                  amended or rescinded;

                           (iv) a certificate of the Chief Executive  Officer of
                  Buyer,   dated  the  Closing   Date,  in  form  and  substance
                  reasonably satisfactory to Seller, stating that the conditions
                  precedent set forth in subsections (a) and (b) above have been
                  satisfied; and

                           (v)      such other certificates, documents and 
                  instruments as Seller reasonably requests related to the 
                  transactions contemplated hereby.


                                   ARTICLE IX
                                   TERMINATION

                  9.01     Termination.  This Agreement may be 
terminated at any time prior to the Closing:

                  (a)      by the mutual consent of Buyer and Seller;

                  (b) by either  Buyer or  Seller  if there has been a  material
         misrepresentation, breach of warranty or breach of covenant on the part
         of the other in the representations, warranties and covenants set forth
         in this  Agreement  and such  misrepresentation  or breach has not been
         cured within ten business days after receipt by the  misrepresenting or
         breaching  party  of  written  notice  from  the  other  party  of  the
         misrepresentation or breach (which notice shall describe the problem in
         sufficient detail to enable the  misrepresenting  or breaching party to
         cure the problem identified); or

                  (c) by either Buyer or Seller if the transactions contemplated
         hereby have not been  consummated  by April 30,  1997,  provided  that,
         neither Buyer nor Seller will be entitled to terminate  this  Agreement
         pursuant to this Section 9.01(c) if such party's willful breach of this
         Agreement   has  prevented  the   consummation   of  the   transactions
         contemplated hereby.

                  9.02  Effect of  Termination.  In the
event of  termination of this Agreement by either Buyer or Seller as provided in
Section 9.01,  this Agreement  shall become void and there shall be no liability
on the  part of  either  Buyer or  Seller,  or  their  respective  stockholders,
officers,  or  directors,  except that (a) the last sentence of Section 6.03 and
Sections 12.01, 12.02 and 12.11 hereof shall survive indefinitely,  and (b) each
party  shall be liable to the other party  hereto for  willful  breaches of this
Agreement prior to the time of such termination.


                                  ARTICLE X
                              ADDITIONAL AGREEMENTS

                  10.01 Employee  Matters.  This Section 10.01
and  Sections  10.02 and 10.03  below set  forth the  parties'  agreements  with
respect  to  the  treatment  of  Seller's   employees  who  are  employed  on  a
non-seasonal  basis in the  Business  (excluding  (i) any  employees  of  Seller
employed at Seller's  headquarters  in Minneapolis,  (ii) Don Steele,  who shall
remain  employed by Seller but with respect to whom Buyer will reimburse  Seller
the cost of severance  and  out-placement  services  for senior  managers to Mr.
Steele  pursuant  to the  "Business  Severance  Plans"  as  defined  in  Section
10.02(a), and (iii) Susan Boeding, who shall remain employed by Seller after the
Closing  but whose  duties  shall,  for a period of 120 days after the  Closing,
relate  exclusively  to the sale of the Assets and transition of the Business to
Buyer) (the "Business Employees"). Except as otherwise specifically set forth in
Sections  10.01,  10.02 and 10.03 (and only for the limited  purposes  described
therein),  effective as of the day  immediately  preceding the Closing Date, all
Business  Employees shall cease to be  participants  in or otherwise  covered by
Seller's pension and welfare benefit plans, including plans, programs,  policies
and arrangements which provide retirement benefits, medical and dental coverage,
accident and life insurance, disability coverage, vacation and severance pay.

                  (a) Termination;  Rehire.  Effective as of the day immediately
         preceding the Closing Date,  Seller shall  terminate the  employment of
         all  Business  Employees,  other than Susan  Boeding  who shall  remain
         employed  by Seller but whose  duties  shall,  for a period of 120 days
         after the  Closing,  relate  exclusively  to the sale of the Assets and
         transition of the Business to Buyer.  Effective as of the Closing Date,
         Buyer shall make offers of  employment  (which  shall  include  Buyer's
         agreements  set forth below with  respect to  participation  in Buyer's
         employee  benefit plans) to all Business  Employees who are actively at
         work or on vacation.  As to Business  Employees who are on leave, Buyer
         shall make offers of employment to such  Business  Employees  effective
         upon their  return  from leave to the same  extent,  if any,  as Seller
         would be required to offer employment in accordance with applicable law
         and applicable  collective bargaining  agreements.  Buyer shall have no
         obligation to provide any pay, compensation or benefits to any Business
         Employee on leave for any period  prior to the date,  if any, of hiring
         of that  Business  Employee by Buyer to work.  Buyer shall pay Business
         Employees who are hired by Buyer (a "Hired Business Employee") the same
         rate of base pay as was paid to such Hired Business  Employee by Seller
         immediately  prior to the Closing Date except to the extent  applicable
         collective  bargaining agreements would not so require. If Buyer elects
         to waive the condition set forth in Section 8.01(i),  then effective as
         of the  Closing  Date  Buyer  shall  assume all  collective  bargaining
         agreements   covering  Business   Employees.   Seller  shall  bear  all
         responsibility  for, and related costs associated with,  complying with
         the WARN Act and  similar  state laws to the extent that the same apply
         to Business  Employees up to the date of Closing;  Buyer shall bear all
         responsibility  for, and related costs associated with,  complying with
         the WARN Act and  similar  state laws to the extent that the same apply
         to Business Employees from and after the date of Closing.

                  (b)  Pension  Plans.  Effective  as of  the  end  of  the  day
         immediately  preceding the Closing Date, Business Employees shall cease
         to  accrue   benefits  and  cease  to  earn  service  for  purposes  of
         participation, vesting and any early retirement or other subsidies, but
         will continue to be participants,  under the Seller's  employee benefit
         pension plans ("Seller's Pension Plans") as that term is defined in the
         Employee  Retirement Income Security Act of 1974 ("ERISA"),  as amended
         (and  excluding  the  Multi-Employer  Pension Plan  referred in Section
         10.03 below).  Business  Employees shall cease being participants under
         Seller's  Pension  Plans  upon final  payment  of all  vested  benefits
         payable thereunder in accordance with the terms of the Seller's Pension
         Plans.

                  Effective  as of the Closing  Date (or in the case of Business
         Employees on leave at Closing who present  themselves for employment on
         termination of their leave and who are hired by Buyer,  effective as of
         the date of hire),  Buyer shall include Hired Business Employees in its
         applicable  employee benefit plans ("Buyer's Pension Plans") except (i)
         seasonal  employees,  (ii) employees whose applicable length of service
         with  Seller  and any  predecessor  owner of the ANFK  Business  on the
         Closing Date makes them  ineligible  for  inclusion in Buyer's  Pension
         Plans,  and (iii) any contrary  provision of any collective  bargaining
         agreement  which governs the terms and  conditions  of that  employee's
         employment.  Hired Business  Employees (other than seasonal  employees)
         shall be given credit for all service  with Seller and any  predecessor
         owner of the ANFK Business under Buyer's  applicable  employee  benefit
         pension  plans  in which  they  become  participants  for  purposes  of
         participation and vesting.

                  (c)  Health  Coverage.  Effective  as of the  end  of the  day
         immediately  preceding the Closing Date,  Business  Employees  shall no
         longer be covered by Seller's medical and dental plans. Seller shall be
         responsible  for  providing   Business  Employees  and  their  eligible
         dependents  who terminate or otherwise  become subject to a "qualifying
         event" (as defined in Section  4980B of the  Internal  Revenue  Code of
         1986, as amended (the  "Code"))  prior to the Closing Date the election
         of group health continuation  coverage required by Section 4980B of the
         Code  ("Continuation  Coverage"),  under the terms of the health  plans
         maintained by Seller.

                  Effective as of the Closing  Date,  Hired  Business  Employees
         (other than  seasonal  employees)  will be eligible for coverage  under
         Buyer's  medical and dental  plans,  subject to the plan's  eligibility
         requirement  (giving credit for service with Seller and any predecessor
         owner of the ANFK  Business).  Buyer's  medical and dental  plans shall
         provide for waiver of preexisting conditions if Seller's medical and/or
         dental plans  covered the Hired  Business  Employee for such  condition
         prior to the Closing Date.  Buyer shall perform the duties  required of
         an employer with respect to Continuation  Coverage,  for Hired Business
         Employees upon their  termination of employment  with Buyer on or after
         the Closing Date to the extent required by law.

                  (d) Vacation.  Buyer shall  recognize  all earned,  but unused
         vacation  of the  Hired  Business  Employees  under  Seller's  existing
         vacation  policy and shall permit the Hired  Business  Employees to use
         such  earned,   but  unused  vacation  during  calendar  year  1997  in
         accordance with Buyer's vacation policy in effect on the date hereof.

                  (e) Workers' Compensation. Seller shall remain responsible for
         all workers'  compensation  claims made by Business  Employees based on
         occurrences  prior to the Closing Date,  and Buyer shall be responsible
         for all workers'  compensation  claims made by Hired Business Employees
         based on occurrences on and after the Closing Date.

                  (f) Other Employee  Benefit Plans.  Effective as of the end of
         the day immediately preceding the Closing Date, and except as otherwise
         provided  herein,  Business  Employees  shall  cease to be  covered  by
         Seller's employee welfare benefit plans, including, but not limited to,
         disability, life insurance, severance, employee assistance and vacation
         provided,  however,  that Seller's employee welfare benefit plans shall
         continue to cover claims incurred before the Closing Date and long- and
         short-term  disability  benefits for disabilities that began before the
         Closing Date.

                  Effective as of the Closing  Date,  Buyer shall  include Hired
         Business  Employees  (which term  excludes  seasonal  employees) in its
         employee  welfare  benefit plans  (including  its long-term  disability
         insurance  and  life   insurance   programs,   subject  to  the  plans'
         eligibility requirements). Such Hired Business Employees shall be given
         credit for all  service  with  Seller  (and with  Seller's  predecessor
         owners of the ANFK Business)  under the employee  welfare benefit plans
         of  Buyer  in  which  they   become   participants   for   purposes  of
         participation in such plans of Buyer.

                  (g) Retiree  Health  Plans.  Seller shall be  responsible  for
         payment  of  retiree  benefits  for those  Business  Employees  who are
         receiving retiree health benefits under Seller's retiree health plan as
         of the  end of the day  immediately  preceding  the  Closing  Date,  in
         accordance with the terms of such retiree health plan as then in effect
         or as subsequently amended. In the case of Hired Business Employees who
         are eligible for health  benefits  under both Seller's  retiree  health
         plan and Buyer's  health plan,  Buyer's  health plan shall have primary
         responsibility  for such Hired  Business  Employee's  health claims and
         Seller's retiree health plan shall have secondary responsibility.

                  (h) Other  Employment-Related  Liabilities.  The parties agree
         that, except as explicitly set forth above,  Seller shall be liable for
         all  employment-related  liabilities  of  the  employer  of  the  Hired
         Business Employees  incurred through the day immediately  preceding the
         Closing Date (or through the day immediately preceding the date of hire
         by Buyer, in the case of Business  Employees on leave), and Buyer shall
         be and become  liable  for all  employment-related  liabilities  of the
         employer of the Business  Employees  who accept  employment  with Buyer
         incurred from and after the Closing Date (or from and after the date of
         hire, by Buyer in the case of Business Employees on leave).

                  (i) No Transfer of Seller Plan Assets or  Liabilities.  All of
         Seller's  pension and welfare benefit plans and assets retained for the
         funding  of  benefits  through  such  plans,   and  any   corresponding
         liabilities,  are specifically excluded from any assets and liabilities
         transferred  to Buyer pursuant to this  Agreement.  Seller shall remain
         liable, and (except as provided in Section 10.03 below) Buyer shall not
         assume or otherwise have any Liability, under any employee benefit plan
         or program (whether or not subject to ERISA) of Seller.

                  (j)  Limitation on  Enforcement.  Sections 10.01 and 10.02 are
         agreements  solely  between  Seller and Buyer.  Nothing in this Section
         10.01 or Section 10.02 below, whether express or implied,  confers upon
         any employee of Buyer or Seller  (including the Business  Employees and
         the Hired  Business  Employees)  or any  other  person,  any  rights or
         remedies,  including, but not limited to (i) any right to employment or
         recall, (ii) any right to continued employment for any specified period
         or (iii) any right to claim any  particular  compensation,  benefit  or
         aggregation of benefits, of any kind or nature whatsoever,  as a result
         of this Section 10.01 or 10.02 below.

                  (k) Buyer has informed Seller that Buyer has reached agreement
         with the International Brotherhood of Teamsters Local 695 regarding the
         terms and provisions of a collective  bargaining agreement covering the
         Clyman, Wisconsin Plant as described in Section 8.01(i).

                  10.02    Terminated Employees; Severance.

                  (a)  Prior  to the  Closing,  Seller  will  adopt  one or more
         separate  severance  plans covering the Business  Employees in form and
         substance  substantially  identical to the  severance  plans  currently
         covering such Business Employees (the "Business Severance Plans"). Upon
         the  Closing,  Buyer  shall  adopt the  Business  Severance  Plans with
         respect to the Hired Business Employees.

                  (b) Business Employees as of the Closing who are not offered a
         "comparable  job" (as defined in the Business  Severance Plans) and who
         do not  accept an offer of a  non-comparable  job as  described  in the
         following sentence,  with Buyer as of the Closing or who are terminated
         (except  for  misconduct  or gross  negligence)  by Buyer  prior to the
         one-year  anniversary  of the  Closing  Date are  referred to herein as
         "Terminated Employees". Buyer will use commercially reasonable efforts,
         to the extent practicable, to offer each employee a non-comparable job,
         if  available,  at the  applicable  Plant or, to the extent it does not
         subject Buyer to relocation costs, employment, if available, at another
         Buyer  facility  within  50 miles  of such  employee's  home;  any such
         offeree  who  accepts  such  noncomparable  job  is  not a  "Terminated
         Employee"  and is not  eligible for  benefits  available to  Terminated
         Employees under this Section 10.02.

                  (c) Buyer shall pay (or promptly reimburse Seller for the cost
         of) all  severance  payments  under  the  Business  Severance  Plans to
         Terminated  Employees and all outplacement costs incurred in connection
         with Terminated  Employees,  subject to the following limitations as to
         cost and duration of out-placement services per Terminated Employee:

         Type of Employee         Cost Limit  Duration of Out-Placement Services

         Senior Managers              $5,000                 3 months

         Professionals                 2,500                 3 months

         Administrative/Clerical       1,500                 3 months

                  10.03 Assumption of
Multi-Employer Pension Plan. Seller and Buyer agree that both parties intend for
the  transaction  described  in this  Agreement  not to  constitute a partial or
complete  withdrawal from the Teamsters  Central States  Southeast and Southwest
Area Pension Fund ("Central  States Fund") as described by Section 4203 of ERISA
and thereby agree to take the following steps to ensure that the requirements of
Section 4204 of ERISA are met:

                  (a) Buyer and Seller both warrant that this  transaction  is a
         bona fide arm's  length sale of all, or a part of,  assets of Seller to
         an  unrelated  party as that term is defined  in Section  267(b) of the
         Internal Revenue Code;

                  (b) Buyer  agrees to obligate  itself  under  Section  4204 of
         ERISA  with  respect  to  contributions  to  the  Central  States  Fund
         sufficient to comply with Section  4204(a)(1)(A)  of ERISA as in effect
         on the Closing  Date and further  obligates  itself to  contribute  for
         "substantially  the same number of  contribution  base units" as may be
         defined by statute and the Fund's  fiduciaries  for which Seller had an
         obligation to contribute;

                  (c)  Buyer  shall  provide  to the Fund  for a period  of five
         consecutive plan years of the Fund,  beginning with the first plan year
         of the Fund to  commence  after the  Closing  Date,  a bond issued by a
         corporate  surety company that is an acceptable  surety for purposes of
         Section  412 of ERISA or an amount  held in escrow by a bank or similar
         financial institution satisfactory to the Fund or shall make such other
         financial  arrangement as may be  satisfactory to the Fund for or in an
         amount  determined in accordance with Section  4204(a)(1)(B)  of ERISA,
         but only if and to the  extent  required  by Section  4204(a)(1)(B)  of
         ERISA giving  effect to all the  provisions of ERISA,  the  regulations
         promulgated  thereunder,  any actions or  determinations of the Pension
         Benefit Guaranty  Corporation,  or any actions or determinations of the
         fiduciaries of the Fund;

                  (d) If Buyer  shall  withdraw  or be deemed to have  withdrawn
         from the fund in a complete  withdrawal,  or a partial  withdrawal with
         respect to  operations,  as defined in Sections  4203 and 4205 of ERISA
         during the five  consecutive plan years of the Fund commencing with the
         first plan year  beginning  after the  Closing  Date,  Seller  shall be
         secondarily  liable for any  withdrawal  liability it would have had to
         the Fund with  respect to  operations  but for Section 4204 of ERISA if
         the  liability of Buyer with respect to the Fund is not paid,  but only
         if and to the extent required by Section  4204(a)(1)(C) of ERISA giving
         effect to all the  provisions  of ERISA,  the  regulations  promulgated
         thereunder,  any  actions  or  determinations  of the  Pension  Benefit
         Guaranty   Corporation  or  any  actions  or   determinations   of  the
         fiduciaries of the Fund;

                  (e) Buyer and Seller shall promptly  undertake and perform all
         acts relating to the providing of notice to the fiduciaries of the Fund
         and obtaining  variances as may  reasonably  be requested by Buyer,  if
         any, to the  requirements  of paragraphs (b) and (c) above which may be
         necessary or desirable to satisfy the  requirements  of Section 4204 of
         ERISA. Buyer and Seller shall prepare their own submission documents to
         obtain a  variance,  if any,  and  shall  each  absorb  the  legal  and
         administrative costs attributable to such preparation except that Buyer
         shall provide Seller with copies of all correspondence sent to the Fund
         (including exhibits) regarding a variance;

                  (f)  If all  or  substantially  all  of  Seller's  assets  are
         distributed,  or if Seller is liquidated within the five (5) Fund years
         following the Fund year of this sale of assets,  Seller shall provide a
         surety bond or an amount in escrow as required by Section 4204(a)(3)(A)
         and (B) of ERISA  unless a waiver  or  exemption  from the  bond/escrow
         requirements is obtained. Said bond or escrow, if any, shall be in such
         amount as is required under Section  4204(a)(3)(A) of ERISA, or if only
         a portion of Seller's assets are distributed,  the bond or escrow shall
         be such as required under Section 4204(a)(3)(8) of ERISA; and

                  (g) If Buyer  breaches any  agreement  in this Section  10.03,
         Buyer shall pay and indemnify Seller for any withdrawal  liability owed
         by Seller to the Central  States  Fund and shall hold  Seller  harmless
         from and against  any and all direct and  indirect  costs and  expenses
         (including  attorney's fees) incurred by Seller in relation to any such
         breach.

                  10.04   Non-Solicitation  of
Employees.  Seller  shall  not,  for a period of  two-years  after the  Closing,
without  Buyer's  consent (which consent shall not be  unreasonably  withheld or
delayed) offer  employment to any Business  Employee,  other than those Business
Employees  who are not  offered  employment  by Buyer as of the Closing or whose
employment is terminated by Buyer.

                  10.05    Licenses Licenses.

                  (a) Seller hereby grants to Buyer, effective as of the Closing
         Date, non-exclusive, non-transferable, fully paid trademark licenses as
         follows:

                  (i)      Seller   will   license   Buyer  the  "Green   Giant"
                           trademarks as currently used by ANFK through the 1997
                           pack year pursuant to a Trademark  License  Agreement
                           in the form attached hereto as Exhibit D1;

                  (ii)     Seller will license Buyer the "Green Giant",  "Kounty
                           Kist",   and   "Trellis"   trademarks   and  Seller's
                           proprietary   seed  as  currently  used  by  ANFK  on
                           foodservice products for sale to existing foodservice
                           customers  through  the 1998 pack year  pursuant to a
                           Trademark  License  Agreement  in the  form  attached
                           hereto as Exhibit D2; and

                  (iii)    Seller will license  Buyer the  so-called  "Pillsbury
                           barrelhead  trademark"  as currently  used by ANFK on
                           preserved  fruit  packed  through  the  1997  holiday
                           season pursuant to a Trademark  License  Agreement in
                           the form attached hereto as Exhibit D3.

                  (b)  Buyer  shall  have no  right to use  Seller's  trademarks
         licensed  pursuant to this Section  10.05 in any other place or for any
         other purpose  except as set forth in this Section and in the Trademark
         License  Agreements  referred to in Subsection  (a) above (the "License
         Agreements").  Buyer shall grant no sublicense, in whole or in part, of
         the licenses  granted  pursuant to this Section 10.05 without  Seller's
         prior  written  consent.  Buyer  recognizes  Seller's  ownership of the
         trademarks   licensed   under  this  Section   10.05  and  the  License
         Agreements, shall not at any time take any action that might in any way
         impair  Seller's  rights in and to such  trademarks and shall not claim
         any right or interest in or to such  trademarks,  except such rights as
         are expressly granted by this Section 10.05 or the License  Agreements.
         Buyer hereby  agrees to take,  at Seller's  cost and expense,  all such
         actions  as Seller  may  reasonably  request  in order to  protect  and
         enforce  the  trademarks  licensed  under  this  Section  10.05 and the
         License Agreement.

                  10.06   Supply  of  Excluded
Products.  The Business currently  processes and supplies to Seller the products
listed on Schedule 10.06 hereto (the "Excluded Products"). Buyer agrees to cause
the Business to continue to supply such Excluded Products in similar  quantities
as ordered by Seller.  The pricing  terms of such supply shall be  substantially
the same as Buyer  supplies  vegetables  to Seller under the Alliance  Agreement
dated as of December 8, 1994 between Seller and Buyer, as amended (the "Alliance
Agreement"), for the following periods: (i) with respect to beets and three-bean
salads,  for so long as Seller continues to market such products,  and (ii) with
respect to spaghetti  sauces,  for a period of six months;  after such six-month
period the supply price for spaghetti  sauces shall be  renegotiated on an arms'
length basis customary in the industry. Buyer and Seller shall enter into one or
more co-packing agreements as described in this Section.

                  10.07    Collection of Accounts Receivable.

                  (a) Seller  covenants  and agrees that, if any payment is made
         to Seller after the Closing Date on account of Accounts  Receivable  of
         the Business  which were included in the Net Working  Capital as of the
         Closing, Seller shall promptly endorse and deliver to Buyer any checks,
         drafts or money designated as such payment.

                  (b) Buyer covenants and agrees that, if any payment is made to
         Buyer  after the  Closing  Date on account of  accounts  receivable  of
         Seller that are not included in the Accounts Receivable of the Business
         which were included in the Net Working Capital as of the Closing, Buyer
         shall  promptly  endorse and  deliver to Seller any  checks,  drafts or
         money designated as such payment. If requested by Seller,  Buyer agrees
         to  cooperate  and give  reasonable  assistance  to Seller in  Seller's
         efforts to collect any accounts receivable of Seller that relate to the
         Business  and that are not  included  in the  Assets.  Seller  shall be
         entitled to use any lawful  means to attempt to collect  such  accounts
         receivable.

                  10.08    Bulk Sales Laws.  The parties hereby agree to waive 
compliance with the provisions of all applicable bulk sales laws (if any are
applicable).

                  10.09  Customer  Claims.  If any customer or
purchaser of products sold by ANFK shall,  with respect to any purchase or other
transaction  which  occurred  prior to the  Closing  Date  ("ANFK  Transaction")
charges  Buyer or claims that Buyer has a liability  to it, or asserts or exacts
an offset,  discount or deduction against any amount due Buyer (an "ANFK Derived
Charge"),  Seller covenants and agrees to pay, reimburse and indemnify Buyer for
any loss  (not to  exceed  the  amount of such  ANFK  Derived  Charge)  which it
sustains  by reason of that ANFK  Derived  Charge,  regardless  whether the ANFK
Derived Charge is asserted in connection with Buyer's operation of the Assets or
Business after Closing or is asserted  against Buyer in the conduct of its other
business  operations.  In addition to any other  remedies  available to Buyer to
recover amounts owed by Seller  hereunder,  Buyer may enforce any claim of Buyer
for  indemnification  hereunder  in whole or in part by  offsetting  amounts  so
claimed against amounts due to Seller under Section 10.07(b). Buyer shall assign
to Seller all rights Buyer has against  such third party so as to enable  Seller
to dispute such third party's entitlement to such ANFK Derived Charge.

                  10.10  LeSueur Facility.

         (a) The parties acknowledge that the leases currently in effect between
Seller and Buyer with  respect to the  LeSueur  Facility  shall  terminate  upon
closing of the purchase and sale of the LeSueur Facility.

         (b) The parties acknowledge that all machinery,  equipment,  buildings,
fixtures, supplies and other tangible or intangible property included within the
LeSueur Facility,  and except as expressly represented and warranted in Sections
4.05 and 4.13 or in the limited  warranty  deed(s) to be  delivered  pursuant to
Section  8.01(j)(ii),  and except as set forth in Section 11.05, the real estate
upon which the LeSueur  Facility is located,  is being sold "as is" with any and
all faults,  and Buyer hereby waives and releases any and all present and future
claims  it may  have  against  Seller  arising  out of or  related  to  Seller's
ownership or use of the LeSueur Facility.

         (c) The  parties  acknowledge  that  Seller is  negotiating  with third
parties for the sale of certain  sprayfields  located  near (but not included as
part of) the  LeSueur  Facility.  The use of such  sprayfields  as  sprayfields,
however,  requires (i) use of a pumphouse located on approximately eight ares of
land included in the LeSueur Facility and located west of the railroad tracks on
the banks of the Minnesota  River (the "Eight  Acres"),  and (ii)  easements for
underground  piping across the LeSueur Facility.  Buyer hereby grants Seller the
right and option,  exercisable  at any time within six months  after the Closing
Date, to purchase the pumphouse and the Eight Acres and to obtain  easements for
the existing  underground  piping between the pumphouse and the sprayfields.  If
the purchase  option is exercised,  the purchase  price for such Eight Acres and
easements  shall be one  dollar,  and the deed from  Buyer to Seller  shall be a
limited  warranty deed. If the purchase  option is exercised,  the parties shall
agree on reasonable  and customary  provisions  regarding  such easement and the
operation,  maintenance,  and  environmental  compliance  of such  pumphouse and
piping.


                                   ARTICLE XI
                            SURVIVAL; INDEMNIFICATION

                  11.01  Survival of
Representations and Warranties.  The representations and warranties contained in
Article IV and  Article V hereof  shall  survive the Closing for a period of two
years after Closing, except that the representations and warranties contained in
Sections 4.13 and 6.02 shall survive indefinitely.

                  11.02    Indemnification by Seller.

                  (a) Subject to the limitations of Section 11.02(b) and Section
         11.05,  Seller  agrees to  indemnify  in full  Buyer and its  officers,
         directors, employees, agents and stockholders (collectively, the "Buyer
         Indemnified   Parties")  and  hold  them  harmless  against  any  loss,
         liability,  deficiency,  damage,  expense or cost (including reasonable
         legal  expenses),  (collectively,  "Losses"),  which Buyer  Indemnified
         Parties  may suffer,  sustain or become  subject to, as a result of (i)
         any  misrepresentation  in any of the representations and warranties of
         Seller  contained  in this  Agreement  or in any  certificate  or other
         document  delivered  or to be  delivered  by or  on  behalf  of  Seller
         pursuant to the terms of Section  8.01(j) of this  Agreement,  (ii) any
         breach of, or failure to perform,  any agreement of Seller contained in
         this  Agreement,   or  (iii)  except  as  otherwise  provided  in  this
         Agreement,  any  "Claims"  (as defined in Section  11.04(a)  hereof) or
         threatened Claims against Buyer arising out of the actions or inactions
         of Seller with  respect to the  ownership or operation of the Assets or
         the Business prior to the Closing (collectively, "Buyer Losses").

                  (b) Seller  shall be liable to Buyer  Indemnified  Parties for
         any Buyer Losses (i) only if Buyer or another Buyer  Indemnified  Party
         delivers to Seller written notice,  setting forth in reasonable  detail
         the identity,  nature and amount of Buyer Losses  related to such claim
         or claims prior to the expiration of any applicable period specified in
         Section  11.01,  and (ii)  only if the  aggregate  amount  of all Buyer
         Losses  exceeds  $150,000 (the "Basket  Amount"),  in which case Seller
         shall be obligated to indemnify the Buyer Indemnified  Parties only for
         the excess of the  aggregate  amount of all such Buyer  Losses over the
         Basket  Amount up to a total equal to the Purchase  Price (the "Maximum
         Amount"),  which shall  constitute the maximum  aggregate  liability of
         Seller to Buyer  under  this  Agreement;  provided  that any  breach by
         Seller of its  covenants in Section 6.02 hereof shall not be subject to
         the time  limitation  of clause  (i) of this  sentence  or the  Maximum
         Amount limitation.  A Buyer Indemnified  Party's failure to provide the
         detail  required  by clause  (i) in the  preceding  sentence  shall not
         constitute  either a breach of this Agreement by the Buyer  Indemnified
         Party or any basis for  Seller  to  assert  that the Buyer  Indemnified
         Party did not comply with the terms of this Section 11.02 sufficient to
         cause the Buyer  Indemnified Party to have waived its rights under this
         Section 11.02,  unless Seller  demonstrates  that its ability to defend
         against any Claims with respect thereto has been  materially  adversely
         affected.

                  11.03    Indemnification by Buyer.

                  (a)  Subject to the  limitations  of Section  11.03(b),  Buyer
         agrees  to  indemnify  in full  Seller,  and its  officers,  directors,
         employees,   agents  and   stockholders   (collectively,   the  "Seller
         Indemnified  Parties") and hold them harmless  against any Losses which
         any of the Seller  Indemnified  Parties may  suffer,  sustain or become
         subject  to as a  result  of (i)  any  misrepresentation  in any of the
         representations  and warranties of Buyer contained in this Agreement or
         in any  certificate or other  document  delivered or to be delivered by
         Buyer pursuant to the terms of Section 8.02(f) of this Agreement,  (ii)
         any breach of, or failure to perform,  any agreement of Buyer contained
         in this Agreement, (iii) any Claims or threatened Claims against Seller
         arising out of the actions or  inactions  of Buyer with  respect to the
         ownership or operation of the Assets or the Business after the Closing,
         or (iv) any Claims or threatened  Claims  against Seller arising out of
         any breach,  violation  or failure to comply by Buyer after the Closing
         Date with CERCLA or any similar state  "superfund"  law, all as amended
         from time to time (collectively, "Seller Losses").

                  (b) Buyer  shall be liable to the Seller  Indemnified  Parties
         for any Seller Losses (i) only if Seller or another Seller  Indemnified
         Party  delivers to Buyer  written  notice,  setting forth in reasonable
         detail the identity, nature and amount of Seller Losses related to such
         claim  or  claims  prior to the  expiration  of any  applicable  period
         specified in Section  11.01,  and (ii) only if the aggregate  amount of
         all Seller Losses exceeds the Basket Amount,  in which case Buyer shall
         be obligated to indemnify the Seller  Indemnified  Parties only for the
         excess of the  aggregate  amount  of all such  Seller  Losses  over the
         Basket  Amount up to the Maximum  Amount,  which shall  constitute  the
         maximum  aggregate  liability of Buyer to Seller under this  Agreement;
         provided that, any obligation of Buyer to indemnify  Seller pursuant to
         clauses (ii), (iii) or (iv) of Section 11.03(a) shall not be subject to
         the time  limitation of clause (i) of this sentence,  the Basket Amount
         or the Maximum Amount limitation.  A Seller Indemnified Party's failure
         to provide the detail required by clause (i) in the preceding  sentence
         shall not  constitute  either a breach of this  Agreement by the Seller
         Indemnified  Party or any basis for  Buyer to  assert  that the  Seller
         Indemnified  Party did not comply with the terms of this Section  11.03
         sufficient  to cause the Seller  Indemnified  Party to have  waived its
         rights under this Section  11.03,  unless Buyer  demonstrates  that its
         ability to defend  against  any Claims  with  respect  thereto has been
         materially adversely affected.

                  11.04 Method of Asserting Claims.
As used  herein,  an  "Indemnified  Party"  shall refer to a "Buyer  Indemnified
Party" or "Seller Indemnified Party," as applicable, the "Notifying Party" shall
refer  to  the  party   hereto  whose   Indemnified   Parties  are  entitled  to
indemnification hereunder, and the "Indemnifying Party" shall refer to the party
hereto obligated to indemnify such Notifying Party's Indemnified Parties.

                  (a) In the event that any of the Indemnified Parties is made a
         defendant  in or  party  to  any  action  or  proceeding,  judicial  or
         administrative,  instituted  by any third party,  the  liability or the
         costs or expenses of which are Buyer Losses or Seller  Losses (any such
         third party action or proceeding  being referred to as a "Claim"),  the
         Notifying  Party  shall  give  the  Indemnifying  Party  prompt  notice
         thereof.  The  failure  to  give  such  notice  shall  not  affect  any
         Indemnified  Party's ability to seek reimbursement  unless such failure
         has materially and adversely affected the Indemnifying  Party's ability
         to  defend  successfully  a  Claim.  The  Indemnifying  Party  shall be
         entitled  to  contest  and  defend  such  Claim;   provided  that,  the
         Indemnifying  Party (i) has a reasonable basis for concluding that such
         defense may be successful and (ii) diligently contests and defends such
         Claim.  Notice of the intention so to contest and defend shall be given
         by the  Indemnifying  Party to the  Notifying  Party within 20 business
         days after the  Notifying  Party's  notice of such Claim  (but,  in all
         events, at least five business days prior to the date that an answer to
         such Claim is due to be  filed).  Such  contest  and  defense  shall be
         conducted by reputable  attorneys  employed by the Indemnifying  Party.
         The Notifying  Party shall be entitled at any time, at its own cost and
         expense (which expense shall not constitute a Loss unless the Notifying
         Party  reasonably   determines  that  the  Indemnifying  Party  is  not
         adequately  representing or, because of a conflict of interest, may not
         adequately  represent,  any interests of the Indemnified  Parties,  and
         only to the extent that such expenses are  reasonable),  to participate
         in such contest and defense and to be  represented  by attorneys of its
         or their own choosing.  If the Notifying Party elects to participate in
         such defense,  the Notifying Party will cooperate with the Indemnifying
         Party in the conduct of such defense.  Neither the Notifying  Party nor
         the  Indemnifying  Party may concede,  settle or  compromise  any Claim
         without  the  consent of the other  party,  which  consent  will not be
         unreasonably  withheld.  Notwithstanding the foregoing,  (i) if a Claim
         seeks equitable relief or (ii) if the subject matter of a Claim relates
         to the ongoing business of any of the Indemnified Parties, which Claim,
         if decided against any of the  Indemnified  Parties,  would  materially
         adversely  affect the  ongoing  business  or  reputation  of any of the
         Indemnified  Parties,  then, in each such case, the Indemnified Parties
         alone shall be entitled to contest, defend and settle such Claim in the
         first instance and, if the Indemnified  Parties do not contest,  defend
         or settle such Claim, the Indemnifying  Party shall then have the right
         to contest and defend (but not settle) such Claim.

                  (b) In the event any  Indemnified  Party  should  have a claim
         against  any  Indemnifying  Party  that does not  involve a Claim,  the
         Notifying  Party shall  deliver a notice of such claim with  reasonable
         promptness  to  the  Indemnifying  Party.  If  the  Indemnifying  Party
         notifies  the  Notifying  Party  that it does  not  dispute  the  claim
         described in such notice or fails to notify the Notifying  Party within
         30 days after  delivery of such notice by the  Notifying  Party whether
         the Indemnifying Party disputes the claim described in such notice, the
         Buyer Loss or Seller  Loss in the  amount  specified  in the  Notifying
         Party's  notice  will  be  conclusively   deemed  a  liability  of  the
         Indemnifying  Party and the Indemnifying  Party shall pay the amount of
         such Loss to the Indemnified Party on demand. If the Indemnifying Party
         has timely disputed its Liability with respect to such claim, the Chief
         Financial  Officers of each of the Indemnifying Party and the Notifying
         Party will  proceed in good faith to  negotiate  a  resolution  of such
         dispute,  and if not resolved  through the  negotiations  of such Chief
         Financial  Officers  within 60 days after the delivery of the Notifying
         Party's notice of such claim,  such dispute shall be resolved fully and
         finally in Chicago, Illinois by an arbitrator selected pursuant to, and
         an  arbitration  governed by, the Commercial  Arbitration  Rules of the
         American  Arbitration  Association.  The  arbitrator  shall resolve the
         dispute  within 30 days after  selection  and  judgment  upon the award
         rendered by such  arbitrator  may be entered in any court of  competent
         jurisdiction.

                  (c) After the Closing, the rights set forth in this Article XI
         shall be each party's  sole and  exclusive  remedies  against the other
         party hereto for  misrepresentations or breaches of covenants contained
         in this Agreement.  Notwithstanding the foregoing, nothing herein shall
         prevent any of the  Indemnified  Parties from  bringing an action based
         upon allegations of fraud or other intentional  breach of an obligation
         of or with respect to either party in connection with this Agreement or
         the  transactions  contemplated  hereby.  In the event  such  action is
         brought, the prevailing party's attorneys' fees and costs shall be paid
         by the nonprevailing party.

                  11.05    Cost-Sharing for Certain Conditions.

         (a) For purposes of this Section 11.05, a "LeSueur Condition" means any
condition or event: (i) that existed prior to Closing and the existence of which
at the Closing  constituted a breach of Seller's  representations  or warranties
contained in Section 4.06 (Title) or Section 4.13  (Environmental  Matters) with
respect to the LeSueur Facility; (ii) with respect to environmental matters, the
existence of which was a violation of applicable  Environmental Law as in effect
at the Closing; (iii) which is not covered by Buyer's insurance;  and (iv) which
was not disclosed to Buyer prior to the Closing.

         (b) For purposes of this Section  11.05, a "ANFK  Condition"  means any
condition or event: (i) that existed prior to Closing and the existence of which
at the Closing  constituted a breach of Seller's  representations  or warranties
contained in Section 4.13  (Environmental  Matters)  with respect to the Plants;
(ii) the existence of which was a violation of applicable  Environmental  Law as
in effect at the Closing;  (iii) which is not covered by Buyer's insurance;  and
(iv) which was not disclosed to Buyer prior to the Closing.

         (c)  Buyer  shall be  responsible  for the  first  $250,000  of  Losses
incurred  with respect to LeSueur  Conditions  and the first  $350,000 of Losses
incurred  with  respect  to ANFK  Conditions.  Losses  with  respect  to LeSueur
Conditions beyond such initial $250,000 amount,  and Losses with respect to ANFK
Conditions beyond such initial $350,000 amount, shall be shared equally by Buyer
and Seller, with each of Buyer and Seller paying one-half of such Losses.

         (d) Buyer's  rights and Seller's  liability  under this  Section  shall
cease with  respect to any  portion of real  estate upon its sale or transfer by
Buyer to any third-party.



                                   ARTICLE XII
                                  MISCELLANEOUS

                  12.01 Press  Releases and
Announcements.  Prior to the Closing Date,  neither party hereto shall issue any
press release (or make any other public announcement)  related to this Agreement
or  the  transactions  contemplated  hereby  or  make  any  announcement  to the
employees,  customers or suppliers of Seller  without prior written  approval of
the other party hereto, except as may be necessary, in the opinion of counsel to
the party seeking to make  disclosure,  to comply with the  requirements of this
Agreement or applicable law. If any such press release or public announcement is
so required, the party making such disclosure shall consult with the other party
prior to making  such  disclosure,  and the  parties  shall  use all  reasonable
efforts, acting in good faith, to agree upon a text for such disclosure which is
satisfactory to both parties.

                  Buyer  understands that Grand  Metropolitan  PLC, the indirect
sole stockholder of Seller ("Parent"), is a publicly held corporation subject to
disclosure  rules and  regulations  of  federal  and  foreign  securities  laws.
Similarly,  Seller understands that Buyer is a publicly held corporation subject
to such disclosure rules and regulations. Each of Buyer (with respect to Seller)
and Seller (with  respect to Buyer)  acknowledges  the right of the other public
company to disclose the transactions  contemplated by this Agreement at any time
if such  disclosure is deemed by such other public  company,  in its  reasonable
opinion,  to be  required  by law.  In the  event  that  either  public  company
determines to make such disclosure,  Buyer or Seller, as the case may be, agrees
to notify the other party hereto of such public company's intention to make such
disclosure  and to  provide  such other  party  with the text of the  disclosure
sufficiently  in advance of its release to the public to enable such other party
to have a reasonable opportunity to comment thereon.

                  12.02  Expenses.   Except  as  otherwise  expressly
provided  for  herein,  Seller  and  Buyer  will pay all of their  own  expenses
(including attorneys' and accountants' fees), in connection with the negotiation
of this Agreement, the performance of their respective obligations hereunder and
the  consummation of the  transactions  contemplated by this Agreement  (whether
consummated or not).

                  12.03 Further  Assurances.  Seller agrees
that, on and after the Closing Date,  it shall take all  appropriate  action and
execute  any  documents,  instruments  or  conveyances  of any kind which may be
reasonably  necessary or advisable  to carry out any of the  provisions  hereof,
including, without limitation, putting Buyer in possession and operating control
of, and vesting in Buyer title to (subject to Section  1.05),  the  Business and
the Assets.

                  12.04  Amendment  and  Waiver.   This
Agreement may not be amended or waived except in a writing executed by the party
against  which such  amendment or waiver is sought to be enforced.  No course of
dealing  between or among any persons having any interest in this Agreement will
be deemed  effective to modify or amend any part of this Agreement or any rights
or obligations of any person under or by reason of this Agreement.

                  12.05  Notices.  All  notices,   demands  and  other
communications  to be given or delivered under or by reason of the provisions of
this  Agreement  will be in  writing  and will be deemed to have been given when
personally  delivered or three business days after being mailed by registered or
certified U.S. mail, return receipt requested,  or when receipt is acknowledged,
if sent by facsimile, telecopy or other electronic transmission device. Notices,
demands and  communications  to Buyer and Seller will, unless another address is
specified in writing, be sent to the address indicated below:

Notices to Buyer:                           with a copy to:
Seneca Foods Corporation                    Jaeckle Fleischmann & Mugel, LLP
1162 Pittsford-Victor Road                  Fleet Bank Building
Pittsford, New York 14534                   Twelve Fountain Plaza
Attention:        Kraig H. Kayser           Buffalo, New York 14202-2292
                  President and CEO         Attention:       William I. Schapiro
Facsimile:        (716) 385-4249            Facsimile:       (716) 856-0432

Notices to Seller:                          with a copy to:
The Pillsbury Company                       Fredrikson & Byron, P.A.
200 South Sixth Street                      1100 International Centre
Minneapolis, Minnesota 55402                900 Second Avenue South
Attention:        Thomas Paulson            Minneapolis, Minnesota 55402
                  Vice President,           Attention:       John F. Wurm
                  Operations Finance        Facsimile:       (612) 347-7077
Facsimile:        (612) 330-8706

                  12.06  Assignment.  This Agreement and all of the
provisions  hereof will be binding  upon and inure to the benefit of the parties
hereto and their  respective  successors  and  permitted  assigns,  except  that
neither this Agreement nor any of the rights, interests or obligations hereunder
may be assigned by either party hereto without the prior written  consent of the
other party hereto.

                  12.07  Severability.  Whenever  possible,  each
provision  of  this  Agreement  will be  interpreted  in  such  manner  as to be
effective and valid under applicable law, but if any provision of this Agreement
is held to be prohibited by or invalid under applicable law, such provision will
be ineffective  only to the extent of such  prohibition  or invalidity,  without
invalidating the remainder of such provision or the remaining provisions of this
Agreement.

                  12.08 Complete Agreement.  This Agreement,
the Exhibits  and  Schedules  attached  hereto,  the  Disclosure  Schedule,  the
Confidentiality Agreement and the other documents referred to herein contain the
complete  agreement between the parties and supersede any prior  understandings,
agreements or representations by or between the parties,  written or oral, which
may have related to the subject matter hereof in any way.

                  12.09 Certain    Definitions.   Unless
otherwise  specified,  all monetary  payments  hereunder shall be made in United
States  dollars,  and all  references  to  "dollars"  or "$" shall  refer to the
currency of the United States of America.  All  references to All  references to
"knowledge" of Seller shall mean the actual  knowledge of the officers of Seller
listed on Schedule 12.09.

                  12.10 Counterparts. This Agreement may be executed
in one or more counterparts, any one of which need not contain the signatures of
more than one party,  but all such  counterparts  taken together will constitute
one and the same instrument.

                  12.11 Governing  Law. The internal law,  without
regard to conflicts of laws  principles,  of the State of Minnesota  will govern
all questions  concerning the construction,  validity and interpretation of this
Agreement and the performance of the obligations imposed by this Agreement.


                  IN WITNESS  WHEREOF,  the parties  hereto have  executed  this
Asset Purchase Agreement as of the day and year first above written.


                                                     SENECA FOODS CORPORATION


                                                     By /s/Kraig H. Kayser
                                                     Its President


                                                     THE PILLSBURY COMPANY


                                                     By /s/Thomas Paulson
                                                     Its Vice President-
                                                     Operations Finance




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