SENECA FOODS CORP /NY/
S-3, 1997-05-23
CANNED, FRUITS, VEG, PRESERVES, JAMS & JELLIES
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As filed with the Securities and Exchange Commission on May 23, 1997
                                                        Registration No. 333-
- --------------------------------------------------------------------------------
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM S-3
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                           ---------------------------

                            SENECA FOODS CORPORATION
             (Exact name of registrant as specified in its charter)
                       New York                      16-0733425
                  (State or other jurisdiction     (I.R.S. Employer
              of incorporation or organization)    Identification No.)
                           1162 Pittsford-Victor Road
                            Pittsford, New York 14534
                                 (716) 385-9500
               (Address, including zip code, and telephone number,
        including area code, of registrant's principal executive offices)

                                 KRAIG H. KAYSER
                      President and Chief Executive Officer
                           1162 Pittsford-Victor Road
                            Pittsford, New York 14534
                                 (716) 385-9500
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)
                           ---------------------------

                                   Copies to:
                            WILLIAM I. SCHAPIRO, Esq.
                        Jaeckle Fleischmann & Mugel, LLP
                             800 Fleet Bank Building
                             Buffalo, New York 14202
                                 (716) 856-0600
                           ---------------------------

    Approximate date of commencement of proposed sale to the public:  As soon as
 practicable after the effective date of this Registration Statement.
                           ---------------------------

    If the only  securities  being  registered  on this Form are  being  offered
pursuant to dividend or interest  reinvestment plans, please check the following
box.

    If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933 (the "Securities Act"), other than securities offered only in connection
with dividend or interest reinvestment plans, check the following box.     X
                                                                         -----
<TABLE>

                           ---------------------------

                         CALCULATION OF REGISTRATION FEE
================================================================================
<CAPTION>

                                                                  Proposed Maximum       Proposed Maximum
           Title of Each Class               Amount to be          Offering Price            Aggregate              Amount of
            to be Registered                  Registered            Per Share (1)         Offering Price        Registration Fee
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                             <C>                    <C>                  <C>                    <C>          

Shares of Class A Common Stock,
par value $0.25 per share................       346,570                $17.125              $5,935,011             $1,788.49
====================================================================================================================================
<FN>

(1) Estimated solely for the purpose of determining the registration fee in 
    accordance with Rule 457(c) under the Securities Act  on  the  basis  of the
    average  of  the  high  and  low  price  of the Registrant's Class A Common
    Stock, as reported by the NASDAQ National Market on May 20, 1997 which was
    $17.125.
</FN>
</TABLE>

                           ---------------------------

    The  Registrant  hereby amends this  Registration  Statement on such date or
dates as may be necessary to delay its effective date until the Registrant
shall file a further  amendment  which  specifically states that this 
Registration Statement shall thereafter become  effective in accordance with 
Section 8(a) of the Securities Act or until the Registration Statement shall
become effective on such date as the Commission, acting pursuant to said Section
8(a), may determine.
- --------------------------------------------------------------------------------






                                   PROSPECTUS

                                 346,570 Shares

                            SENECA FOODS CORPORATION

                              Class A Common Stock

         All of the  shares of Class A Common  Stock,  $0.25 par value per share
("Class A Common Stock") of Seneca Foods  Corporation  (the  "Company")  offered
hereby (the  "Offering")  are being sold by The  Pillsbury  Company,  a Delaware
corporation  ("Pillsbury"  or  the  "Selling  Security  Holder").  See  "Selling
Security Holder" and "Risk Factors -- Leverage Considerations." The Company will
receive no portion of the proceeds of the Offering. The Company's Class A Common
Stock is traded in the over-the-counter market and quoted on the NASDAQ National
Market under the symbol "SENEA" On May 20, 1997, the average of the high and low
price of the Class A Common Stock as reported by the NASDAQ  National Market was
$17.125 per share.

         See "Risk  Factors" on page 4 for a discussion of certain factors that
should be  considered  by  prospective  purchasers  of the Class A Common  Stock
offered hereby.

                      ------------------------------------



          THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
            COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION
               OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
                  ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
                        REPRESENTATION TO THE CONTRARY IS
                               A CRIMINAL OFFENSE.


                      ------------------------------------



         THE ATTORNEY GENERAL OF THE STATE OF NEW YORK HAS NOT PASSED ON
                    OR ENDORSED THE MERITS OF THIS OFFERING.
                 ANY REPRESENTATION TO THE CONTRARY IS UNLAWFUL.


                      ------------------------------------






              The date of this Prospectus is ______________, 1997.




         No dealer,  salesmen or other  person has been  authorized  to give any
information  or to make any  representation  not  contained or  incorporated  by
reference  in  this  Prospectus,  and  any  information  or  representation  not
contained or incorporated by reference  herein must not be relied upon as having
been authorized by the Company.  This Prospectus does not constitute an offer to
sell,  or a  solicitation  of any offer to buy,  any of the  securities  offered
hereby in any  jurisdiction to any person whom it is unlawful to make such offer
or  solicitation.  Neither  the  delivery of this  Prospectus  nor any sale made
hereunder  shall,  under any  circumstances,  create  any  implication  that the
information  herein is correct as of any date  subsequent  to the date hereof or
that there has been no change in the affairs of the Company  since such date or,
in the case of information  incorporated herein by reference, the date of filing
with the Securities and Exchange Commission (the "Commission").

                           ---------------------------



                                TABLE OF CONTENTS
                                                                          Page

AVAILABLE INFORMATION........................................................ 2
INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE.............................  3
RISK FACTORS................................................................  4
THE COMPANY................................................................. 12
SELLING SECURITY HOLDER..................................................... 13
PLAN OF DISTRIBUTION........................................................ 13
DESCRIPTION OF CAPITAL STOCK................................................ 14
LEGAL MATTERS............................................................... 19
EXPERTS  ................................................................... 20


                           ---------------------------


                              AVAILABLE INFORMATION


         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange Act of 1934 ("Exchange Act") and, in accordance  therewith,
files reports and other information with the Commission.  Such reports and other
information  can be  inspected  and  copied at the public  reference  facilities
maintained  by the  Commission  at  Judiciary  Plaza,  450 Fifth  Street,  N.W.,
Washington,  D.C. 20549 and at the following Regional Offices of the Commission:
Midwest Regional Office,  Citicorp Center, 500 West Madison Street,  Suite 1400,
Chicago, Illinois 60661 and Northeast Regional Office, Seven World Trade Center,
Suite  1300,  New York,  New York  10048.  Copies of such  material  can also be
obtained  from the  Public  Reference  Section  of the  Commission  at 450 Fifth
Street,  N.W.,  Washington,  D.C.  20549 at  prescribed  rates.  The  Commission
maintains a Web site that contains reports, proxy and information statements and
other  information  regarding  registrants  that  file  electronically  with the
Commission. The Commission's Web site can be found at http://www.sec.gov.

         The Class A Common  Stock is listed on the NASDAQ  National  Market and
reports,  proxy statements and other  information  concerning the Company may be
inspected  at the offices of the National  Association  of  Securities  Dealers,
Inc., 1735 K Street, N.W., Washington, D.C.
20006.

                                      - 2 -

<PAGE>




         The Company has filed with the Commission a  Registration  Statement on
Form  S-3  (the  "Registration  Statement")  under  the  Securities  Act of 1933
("Securities Act"), with respect to the Class A Common Stock offered hereby. The
Prospectus does not contain all of the information set forth in the Registration
Statement and the exhibits and schedules  thereto  (certain  parts of which have
been omitted in accordance  with the rules and  regulations of the  Commission).
For further information with respect to the Company and the Class A Common Stock
offered  hereby,  reference  is made to the  Registration  Statement  and to the
exhibits filed as a part thereof.  Statements contained in this Prospectus as to
the  contents  of  any  contract,  agreement  or  any  other  document  are  not
necessarily  complete,  and, in each instance,  reference is made to the copy of
such  document  filed as an exhibit to the  Registration  Statement or otherwise
with the Commission, each such statement being qualified in all respects by such
reference,  schedules and exhibits.  The  Registration  Statement  including all
exhibits thereby may be inspected  without charge at the Commission's  principal
office  in  Washington,  D.C.,  and  copies  of all or any part  thereof  may be
obtained  from  such  office  after  payment  of  the  fees  prescribed  by  the
Commissioner.


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE


         The  following  documents  heretofore  filed  by the  Company  with the
Commission are incorporated by reference in this Prospectus:

         1. Annual Report on Form 10-K for the fiscal year ended March 31, 1996.

         2. Quarterly Report on Form 10-Q for the fiscal quarter ended June 29,
            1996.

         3. Quarterly Report on Form 10-Q for the fiscal quarter ended 
            September 28, 1996.

         4. Quarterly Report on Form 10-Q for the fiscal quarter ended December
            28, 1996.

         5. All other  reports  filed with the  Commission  by the Company
            pursuant to Sections  13(a) or 15(d) of the  Exchange  Act, as
            amended  since  March  31,  1996 and prior to the date of this
            Prospectus.

         All documents filed by the Company  pursuant to Sections 13(a),  13(c),
14 or 15(d) of the Exchange Act, after the date of this  Prospectus and prior to
the  termination of the Offering shall be deemed to be incorporated by reference
into this  Prospectus  and to be a part of this  Prospectus  from the respective
dates of the filing of such  documents.  The Company will provide without charge
to each  person to whom this  Prospectus  is  delivered,  on the written or oral
request of such person,  a copy of any or all of the documents  incorporated  by
reference herein (other than exhibits not specifically incorporated by reference
into  the text of such  documents).  Requests  should  be  directed  to Devra A.
Bevona,  Treasurer,  Seneca  Foods  Corporation,   1162  Pittsford-Victor  Road,
Pittsford, New York 14534 (telephone (716) 385-9500).

                                      - 3 -

<PAGE>




         Any  statement  contained  in a document  incorporated  or deemed to be
incorporated  by reference  herein shall be deemed to be modified or  superseded
for purposes of this Prospectus to the extent that a statement contained in this
Prospectus  or in any other  subsequently  filed  document  which  also is or is
deemed to be  incorporated  herein by  reference  modifies  or  supersedes  such
statement.  Any statement so modified or superseded shall not be deemed,  except
as so modified or superseded, to constitute a part of this Prospectus.

                                  RISK FACTORS


   PROSPECTIVE  PURCHASERS  OF THE CLASS A COMMON STOCK  OFFERED  HEREBY  SHOULD
CONSIDER  CAREFULLY  THE  FOLLOWING   CONSIDERATIONS,   AS  WELL  AS  THE  OTHER
INFORMATION APPEARING ELSEWHERE IN THIS PROSPECTUS,  IN EVALUATING AN INVESTMENT
IN THE CLASS A COMMON STOCK.


Industry Conditions and Price and Volume Fluctuations

         The  Company's   financial   performance  and  growth  are  related  to
conditions  in  the  food  processing   industry,   particularly  the  vegetable
processing industry. The United States vegetable processing industry is a mature
industry,  with a relatively modest 1.8% compounded annual growth rate from 1988
to 1993.  The  Company's  net sales are a function of product  availability  and
market pricing. In the vegetable processing  industry,  product availability and
market  prices  tend to have an  inverse  relationship:  market  prices  tend to
decrease as more product is  available,  whereas if less  product is  available,
market  prices tend to  increase.  Product  availability  is a direct  result of
plantings,  growing conditions,  crop yields and inventories,  all of which vary
from year to year.  In addition,  market price can be affected by the  planting,
inventory  level and individual  pricing  decisions of the three or four largest
processors  in the  industry.  Generally,  the  market  prices in the  vegetable
processing  industry  tend to adjust  more  quickly  to  variations  in  product
availability than an individual  processor can adjust its cost structure;  thus,
in an  oversupply  situation,  a  processor's  margins  likely will  weaken,  as
suppliers  generally  are not able to adjust their cost  structure as rapidly as
market prices adjust for the over-supply.  The Company typically has experienced
lower margins  during times of industry  over-supply.  There can be no assurance
that the  Company's  margins  will  improve  in  response  to  favorable  market
conditions  or that  the  Company  will be able  to  operate  profitably  during
depressed  market  conditions.  See "Risk Factors -- Losses Incurred In The 1996
Fiscal Year."


Dependence on Alliance Agreement

         In connection  with the acquisition by the Company of certain assets of
the Green  Giant(R)  Division of Pillsbury,  the Company  entered into a 20 year
First Amended and Restated Alliance Agreement dated December 8, 1994 and amended
on  February  10,  1995 (the  "Alliance  Agreement")  with  Pillsbury  and Grand
Metropolitan  Incorporated  ("GMI"),  the parent of Pillsbury and a wholly-owned
subsidiary of Grand Metropolitan plc. Pursuant to the Alliance

                                      - 4 -

<PAGE>



Agreement, the Company will process and sell to Pillsbury on a "cost plus" basis
cases of shelf-stable  vegetables  and process or  partially  process  certain
frozen vegetables and asparagus for Pillsbury.

         In a transaction  concurrent with the Alliance  Agreement,  the Company
acquired  from  Pillsbury a substantial  percentage  of tangible  assets used by
Pillsbury for the  production of its Green Giant(R)  brand of  shelf-stable  and
frozen  vegetable  products,  including six plants located in the midwestern and
northwestern  United  States  (the  "Alliance  Plants").   Five  Green  Giant(R)
production  plants were retained by Pillsbury  with the intention to close them.
The purchase  price for the  acquired  assets was $86.1  million,  in payment of
which the Company paid  Pillsbury  $13.1 million in cash and issued to Pillsbury
an 8% Secured  Nonrecourse  Subordinated  Promissory Note due September 30, 2009
(the  "Pillsbury  Note") in the  principal  amount of  $73,025,000.  The Company
acquired  additional  Pillsbury assets in 1996, and, as a result,  the principal
amount of the Pillsbury  Note was increased by  $7,558,000.  The Pillsbury  Note
requires the Company to pay annual  installments  of principal and a final major
principal  payment on September  30,  2009.  Interest on the  Pillsbury  Note is
required to be paid quarterly on each of the last days of March, June, September
and  December.   As  a  result  of  Pillsbury's   conversion  of  two  principal
installments totalling $6,000,000 into the Offered Shares (see "Selling Security
Holder -- Pillsbury's  Acquisition of the Offered  Shares");  the next principal
installment on the Pillsbury  Note is due October 20, 1997, and the  outstanding
principal balance at December 28, 1996 is $74,583,000.

         Inasmuch  as  Pillsbury  will  have  sold  to  the  Company  or  closed
substantially  all of its  Green  Giant(R)  production  facilities  and hopes to
benefit under the Alliance Agreement by paying lower product costs than it might
otherwise  incur,  both  parties  expect the  Company to be a major  supplier of
Pillsbury's Green Giant(R) vegetable products. Green Giant(R) products packed by
the Company in the Company's fiscal year ended March 31, 1996 and the nine-month
period  ended  December  28,  1996  constituted   approximately   30%  and  59%,
respectively,  of the Company's sales for such period. The Company expects that,
in the foreseeable future while the Alliance Agreement remains in effect,  Green
Giant(R)  vegetables  will be the largest  single  product  line of the Company.
During the Company's 1997 fiscal year, the Company and Pillsbury entered into an
agreement  pursuant to which the Company was  permitted  to sell Green  Giant(R)
products to an intervening  buyer,  which made  agreements for the sale of those
products to Pillsbury.

         The Alliance  Agreement  contains  detailed  provisions for determining
fixed and  variable  manufacturing  costs  (including  amortization  of  certain
capital  expenditures  mutually agreed upon),  warehousing  costs,  and costs of
ancillary and special  services  requested by Pillsbury and provides for payment
of  certain  fees to the  Company.  The  parties  intend  that the result of all
payments  made each  fiscal  year by  Pillsbury  to the  Company,  exclusive  of
incentive payments described below, will result in the Company's having realized
a recovery of its allowed  costs,  plus a profit on its sales to Pillsbury.  The
Company and Pillsbury have not publicly  disclosed the profit  targets,  as they
believe that  disclosure  would give  competitors an unfair  advantage.  For the
periods through March 31, 2000, Pillsbury will pay to the Company certain annual

                                                     - 5 -

<PAGE>



incentive  payments  which  constitute  a specified  portion of any cost savings
achieved by the Company and passed on to Pillsbury  over  targeted  cost savings
fixed by the parties for each such year.

         The Alliance  Agreement  has an initial term ending  December 31, 2014,
and will be  automatically  extended  for  additional  five  year  terms  unless
terminated in accordance  with the provisions of the Alliance  Agreement.  Under
virtually all of the causes of termination enumerated in the Alliance Agreement,
transfer to Pillsbury  of legal title to the Alliance  Plants and certain of the
other assets which the Company  acquired from  Pillsbury  and various  financial
adjustments  between  the parties  will  occur.  Pillsbury  holds  mortgage  and
security  interests  in  the  property   transferred  to  the  Company  and  any
replacement  property to enforce its rights under the Alliance Agreement and the
Pillsbury  Note.  Pillsbury  will  look to that  property,  and not to the other
property of the Company,  to satisfy its claims under the Pillsbury Note (except
for damages in certain circumstances, such as the Company's fraud or intentional
misconduct or its failure to turn over insurance or condemnation proceeds of the
secured  property  or its  failure to turn over the  property as required by the
Pillsbury Note or its failure to comply with the  termination  provisions of the
Alliance  Agreement).  The  Pillsbury  Note has  extensive  provisions  defining
relative  rights  and  remedies  against  the  Company of  Pillsbury  and of the
Company's  long-term  insurance  lenders and  revolving  credit bank  lenders in
certain circumstances such as default by the Company.

         Termination of the Alliance Agreement will, in most cases,  entitle the
Company's principal lenders, including long-term insurance lenders and revolving
credit bank lenders (and other bank lenders  whose loan  agreements  incorporate
the default provisions of the Company's revolving credit agreement),  to declare
a default under the Company's loan agreements  with them. The principal  lenders
have a security  interest in certain payments to be received by the Company from
Pillsbury on termination of the Alliance  Agreement.  Unless the Company were to
enter into a new substantial supply relationship with Pillsbury or another major
vegetable marketer and acquire  substantial  production  capacity to replace the
Alliance  Plants,  any such  termination  would  very  substantially  reduce the
Company's sales. If termination were to occur while substantial  indebtedness of
the Company to its  insurance  lenders and  revolving  credit bank  lenders were
outstanding,  a  restructuring  of the debt payment  terms might be necessary to
avoid a payment default.

         The  Company's  sales and  financial  performance  under  the  Alliance
Agreement and its sales of Green Giant(R)  products will depend to a significant
extent on the Company's success in producing  quality Green Giant(R)  vegetables
at competitive prices and Pillsbury's success in marketing the products produced
by the Company.  The ability of Pillsbury to successfully  market these products
will depend upon its sales force,  as well as the factors  described above under
"Risk Factors -- Industry  Conditions  and Price and Volume  Fluctuations."  The
Company cannot give  assurance as to the volume of Pillsbury's  sales and cannot
control many of the key factors  affecting  that volume.  Further,  the Alliance
Agreement  contains  extensive  covenants by the Company with respect to quality
and delivery of products, maintenance of the Alliance Plants and other standards
related to performance. If the Company were to fail in its performance of

                                      - 6 -

<PAGE>



these  covenants,   Pillsbury  would  be  entitled  to  terminate  the  Alliance
Agreement.  There can be no assurance that the Company will successfully perform
its obligations  under the Alliance  Agreement so as not to permit a termination
of the Alliance Agreement by Pillsbury.


Losses Incurred in the 1996 Fiscal Year

         The 1995 packing  season,  which occurred in the Company's  fiscal year
ended March 31,  1996,  resulted in an  after-tax  loss of  $10,147,000  for the
Company. The major causes of the losses were:

                  (1) Reduced production,  particularly in the Company's Eastern
         Division  vegetable plants. The Company  experienced  start-up problems
         during and after  installation  of new  equipment  and  relocation  and
         modification  of existing  Pillsbury  equipment  which was removed from
         closed  Pillsbury  plants and installed in Company plants.  The Company
         made  aggregate  capital  expenditures  of  $67,897,000   involving  37
         separate  projects  to  prepare  for a larger  volume  pursuant  to the
         Alliance Agreement. The magnitude of that capital program, which had to
         be completed in approximately six months' time to be ready for the 1995
         pack season, exceeded any prior capital program by the Company within a
         comparable period of time. During the 1996 packing season,  the Eastern
         Division  plants,  which had generated  the greatest  problems in 1995,
         generally performed in accordance with the Company's expectations.

                  (2)  During  the  summer of 1995,  operations  in the  Eastern
         Division (New York plants) were adversely affected by the worst drought
         in New  York  in 20  years,  which  further  reduced  Eastern  Division
         vegetable production.

The  combination  of these two  factors  resulted in a  non-recurring  charge of
$15,078,000, before income tax benefit, for the 1996 fiscal year.

         The 1996 fiscal year was the first year of operation under the Alliance
Agreement.   The  Company  did  not  receive   orders  from   Pillsbury  at  the
originally-anticipated  levels  because of the  existence of  substantial  Green
Giant(R)  vegetable  inventories  carried  over  from  the  prior  (pre-Alliance
Agreement) year. Consequently,  the Company substantially increased its finished
inventory  levels and had to defer the  conversion  of inventory to sales.  This
adversely  affected  the  Company's  cash flow and  income  and  necessitated  a
modification  of certain  financial  covenants in the Company's loan  agreements
with its revolving credit bank lenders and its insurance lenders, as the Company
could not have complied with the unmodified covenants.

         As a fruit processor, the Company's profit margins are also affected by
fluctuations  in fruit  prices,  which have  affected  the  Company's  operating
margins throughout its history. The Company produces approximately two-thirds of
the  apple  concentrate  which it uses in its own  products  and  purchases  the
remainder from apple-producing regions throughout the world. During the two-year
period ended March 31, 1997, apple concentrate was in relatively short

                                                     - 7 -

<PAGE>



supply, and its cost increased substantially. Consumer demand for apple juice is
price-sensitive,  so that,  in periods of high  concentrate  costs,  the Company
cannot raise selling  prices high enough to maintain its desired  profit margins
without  sacrificing  sales  volume.  The  disparity  between cost of supply and
selling price adversely affected the Company's frozen apple juice profit margins
during the  two-year  period ended March 31,  1997.  The high apple  concentrate
prices in mid-1997 are expected to adversely  affect apple juice revenues for at
least the first half of fiscal year 1998.  Thereafter,  the  direction  of apple
concentrate prices will be alternately  affected by the autumn apple harvests in
the Northern  Hemisphere  and March to May harvests in the Southern  Hemisphere.
See "Risk Factors -- Industry Conditions and Price and Volume Fluctuations."


         Nine-Month Period Ended December 28, 1996. In the 1997 fiscal year, the
Company's  unaudited  financial  results  through  the first nine  months  ended
December 28, 1996,  showed income before income taxes of $12,606,000 as compared
to a loss of $15,267,000 in the comparable  nine months of the 1996 fiscal year.
The December 28, 1996 income includes gain on the sale of Moog Inc. common stock
of  $7,501,000  and gain on the sale of a  warehouse  of  $1,640,000.  The prior
period results include gain on the sale of a warehouse of $4,279,000 and the 
non-recurring charge of $15,078,000, before income tax benefit, mentioned above.


Leverage Considerations

         The  purchase  of the  Alliance  Plants,  the  cost of the  substantial
capital  improvements  effected  prior  to  the  1995  packing  season  and  the
significant  increase in the Company's  working capital  requirements to produce
and hold large  inventories of products  packed for Pillsbury under the Alliance
Agreement,  has resulted not only in substantially increased sales, but has also
increased  Company debt and total debt relative to total  assets.  The following
table  illustrates the increased  leverage position of the Company at the fiscal
year and period-end dates listed below.
<TABLE>
<CAPTION>

                                                 December 28,
                                                     1996              March 31,          March 31,           July 31,
                                                 (unaudited)             1996                1995               1994
                                                 -----------           ---------          ---------           --------
<S>                                               <C>                  <C>                <C>                 <C>    

Total outstanding debt (000 omitted)               $259,703            $340,264            $227,074            $59,425
Current ratio                                     2.07:1.00            1.57:1.00          3.21:1.00           2.22:1.00
  (current assets:current liabilities)
Ratio of total assets to total liabilities        1.26:1.00            1.21:1.00          1.31:1.00           1.76:1.00
Long-term debt/equity                                245%                249%                244%                58%
Total liabilities/equity                             388%                476%                324%               131%

</TABLE>


         To reduce the current  relative  level of debt,  in the last quarter of
fiscal year 1996,  the  Company  consummated  a  transaction  whereby  Pillsbury
converted $6,000,000 of the Company's principal  indebtedness to Pillsbury under
the Pillsbury  Note into Class A Common Stock of the Company (which is the stock
being sold in the Offering). Also, in the first quarter of the fiscal

                                      - 8 -

<PAGE>



year ended March 31,  1997,  the Company sold for  $12,863,000  a portion of its
investment  in the stock of Moog Inc.,  realizing  a gain of  $7,501,000  before
income tax and expenses.

         The  Alliance  Agreement  does not require  Pillsbury  to adhere to any
particular  schedule of interim  purchases of inventory;  however,  Pillsbury is
required to purchase from the Company, by various specified dates, all remaining
unpurchased  inventory  which was packed for Pillsbury in the  preceding  fiscal
year's pack plan.  These required  purchase  dates,  which differ for particular
products,  occur on various  dates from April 1 through  October 1 following the
fiscal year of the pack.  From time to time the Company has accelerated the sale
inventories  of finished  goods packed for  Pillsbury by selling the goods to an
unrelated investor which owned the goods until it affected their subsequent sale
to Pillsbury.  The Company is anticipating similar transactions in the future to
accelerate  sales of  Green  Giant(R)  goods  and  reduce  its  working  capital
requirements,  but it can give no  assurance  that  these  transactions  will be
consummated.

         The terms and conditions of the Company's revolving credit facility and
the other indebtedness of the Company currently impose restrictions that affect,
among other things,  the ability of the Company to incur debt, create liens, pay
dividends,  make  acquisitions  and  make  capital  expenditures.  Terms  of the
Company's indebtedness also require it to satisfy certain financial covenants on
a monthly basis. The ability of the Company to make cash payments to satisfy its
indebtedness  and to comply with such  financial or similar  covenants as may be
contained  in  future   agreements   will  depend  upon  its  future   operating
performance,  which  is  subject  to  prevailing  economic  conditions,  and  to
financial,  business and other factors beyond the Company's  control.  See "Risk
Factors -- Dependence  on Alliance  Agreement,"  and "-- Losses  Incurred in the
1996 Fiscal  Year"  immediately  preceding  this  paragraph.  In  addition,  the
Company's debt service obligations and related financial and operating covenants
could limit its ability to withstand  competitive pressures or a downturn in its
business or in the economy.



Seasonality and Quarterly Fluctuations

         The  Company's  operations  are  affected by the  growing  cycle of the
vegetables it processes. When the vegetables are ready to be picked, the Company
must harvest and process the  vegetables  or forego the  opportunity  to process
fresh picked vegetables for an entire year. Most of the Company's vegetables are
grown by farmers under contract to the Company.  Consequently,  the Company must
pay the contract  grower for the  vegetables  even if the Company cannot or does
not harvest or process them. Most of the Company's  production occurs during the
second  quarter of each  fiscal year (due to the timing of crop  production  and
climate  conditions)  and a majority of sales occur  during the third and fourth
quarter  of each  fiscal  year (due to  seasonal  consumption  patterns  for its
products). Accordingly, inventory levels are highest during the second and third
quarters, and accounts receivable levels are highest during the third and fourth
quarters.  Net sales  generated  during  the third and fourth  quarters  of each
fiscal year have a significant  impact on the Company's  results of  operations.
Because

                                                     - 9 -

<PAGE>



of  seasonal  fluctuations,  there can be no  assurance  that the results of any
particular quarter will be indicative of results for the full year or for future
years.


Competition

         All of the  Company's  products  compete with those of other  national,
major and smaller  regional food processing  companies under highly  competitive
conditions.  Some of the Company's major  competitors are Del Monte  Corporation
and Dean Foods in the  vegetable  business.  The  Company  also sells  vegetable
products which may compete with products  manufactured  for Pillsbury  under the
Alliance Agreement or by other companies. The Company's competitors in the fruit
juice business and fruit products  include the Minute Maid division of Coca-Cola
Company, the Mott's product line of  Cadbury-Schweppes  plc, Tropicana Products,
Ocean Spray, TreeTops and others. All of the competitors specifically identified
in this  paragraph  have greater  sales and assets than the  Company.  Continued
industry  consolidation  also may increase the market  strength of the Company's
larger competitors.


Each of the Shares Being Offered Has Low Voting Power

         Each share of Class A Common Stock has one-twentieth (1/20) of one vote
on all matters  requiring a shareholder vote, while each share of Class B Common
Stock, $0.25 par value per share ("Class B Common Stock"), as well as each share
of the Company's  outstanding  preferred  stock, has one vote. As of the date of
this  offering,  the  families  of Arthur S.  Wolcott  and Kraig H.  Kayser (the
"Wolcott and Kayser Families" or the "Wolcott or Kayser Families")  collectively
exercise  approximately  50% of the  total  voting  power of the  Company.  This
capital  structure  and the  concentrated  ownership  of the  Wolcott and Kayser
Families  in the Class B Common  Stock  and the  Company's  preferred  stock are
likely to limit or preclude  the chances of success for a tender  offer or other
takeover  proposal or proxy contest which could remove  directors if the Wolcott
and Kayser Families are opposed. Accordingly,  there is a diminished possibility
of the  shareholders  receiving and accepting  hostile  takeover bids, which are
usually made at premiums over  then-current  market prices of the target company
stock.  Moreover,  in the election of directors  and other matters which are not
subject to a class vote, holders of Class A Common Stock have substantially less
voting  power than  holders  of the Class B Common  Stock  proportionate  to the
relative market value of those two classes of stock. See "Description of Capital
Stock --  Description  of  Class A  Common  Stock  and  Class B Common  Stock --
Voting."


Certain Anti-Takeover Provisions

         Certain  provisions of the Alliance  Agreement and the Company's credit
facilities, Charter and Bylaws could have the effect of preventing or delaying a
person from acquiring or seeking to acquire a substantial equity interest in, or
control of, the Company. The Bylaws and Charter provide, among other things, for
staggered board of directors' terms. See "Description of

                                     - 10 -

<PAGE>



Capital Stock --  Restrictions  on Acquisition of the Company -- Certain Charter
and Bylaw  Provisions." The Alliance  Agreement states that it may be terminated
by Pillsbury if any person  acquires 30% or more of the combined voting power of
the Company's then  outstanding  voting  securities,  or the shareholders of the
Company approve certain specified business transactions. The Company's long term
credit facility  provides that certain lenders may require the Company to prepay
certain of its  indebtedness  if (i) any person or group (other than directly or
indirectly  through  the  Wolcott  or Kayser  Families)  acquires  shares of the
Company  representing  more  than 50% of the  total  number  of votes  which the
Company's  Shareholders  shall be entitled to cast in the election of directors;
or (ii)  the  Wolcott  and  Kayser  Families  shall  cease to own,  directly  or
indirectly, at least 25% of the Company. The Company's revolving credit facility
provides that an event of default occurs if (i) any person or group,  other than
the Wolcott or Kayser Families,  acquires capital stock possessing either 30% or
more of the total  number of votes  which the  Company's  shareholders  shall be
entitled  to cast or the  right to elect 30% or more of the  Company's  Board of
Directors,  or (ii) during any period of 12 consecutive  months, the individuals
who at the beginning of such 12 month period were directors of the Company cease
for any  reason  to  constitute  a  majority  of the Board of  Directors  of the
Company.


No Dividends

         The Company has historically not declared or paid any cash dividends on
its shares of common stock, and does not anticipate paying such dividends in the
foreseeable  future.  Furthermore,  the Company's  multi-year  credit facilities
restrict,  and future credit  agreements may restrict,  the payment of dividends
without lender permission. See "Risk Factors -- Leverage Considerations."


Dependence on Key Personnel

         The  Company's  success is  dependent  to a great extent on its current
management  team and other key personnel,  the loss of one or more of whom could
have a material adverse effect on the Company. The Company does not maintain key
person life insurance policies on any of its executive officers.


Regulation

         United States and foreign  governmental laws,  regulations and policies
directly affect the agricultural industry and the vegetable processing industry.
The Company is subject to  regulation by the Food and Drug  Administration,  the
United States  Department of  Agriculture,  the Federal  Trade  Commission,  the
Environmental  Protection  Agency and various state agencies with respect to the
production,  packaging,  labeling  and  distribution  of its food  products.  In
addition,  the disposal of solid and liquid  vegetable waste material  resulting
from the  preparation  and  processing  of foods is subject to various  federal,
state and local laws and regulations relating

                                     - 11 -

<PAGE>



to the protection of the environment.  In some international  markets, there are
regulations and policies  designed to discourage the importation of agricultural
commodities. The application or modification of existing, or the adoption of new
laws,  regulations  or policies  could have an adverse  effect on the  Company's
business and results of operations.


                                   THE COMPANY


         The Company,  a New York  corporation,  conducts  its  business  almost
entirely in food processing which currently contributes approximately 99% of the
Company's  sales.  The  Company  is a  leading  producer  of canned  and  frozen
vegetables,  apple products, grape products and bottled, canned and frozen fruit
juice  drinks.  For the fiscal  year  ended  March 31,  1996,  canned and frozen
vegetables represented approximately 66% of the Company's food processing volume
and the apple products category  contributed 17% of the Company's processed food
sales.  The Company's  Seneca(R)  brand frozen apple  concentrate  continues its
position as the nation's  number one seller.  Of the remaining  food  processing
sales,  grape products  accounted for 4% and bottled,  canned,  and frozen fruit
juice drinks accounted for the remaining 13% in the March 31, 1996 fiscal year.

         The Company sells its products to retail and institutional markets. The
products  sold in retail  markets are sold (i) under the  Company's  own brands,
including Seneca(R),  Libby's(R),  Nature's  Favorite(R) and TreeSweet(R),  (ii)
under private labels, including food markets' private brands and brands of other
producers and distributors of food products and (iii) under the brand name Green
Giant(R) pursuant to agreements with Pillsbury.  See "Risk Factors -- Dependence
on Alliance Agreement."

         In the  Company's  fiscal  year ended  March 31,  1996,  the  Company's
revenues from food products sales were attributable approximately 26% to its own
brands,  31% to private labels,  33% to Pillsbury and 10% to institutional  food
distributors.

         The Company also operates a non-food division, Seneca Flight 
Operations, which provides air charter service primarily to industries located
in upstate New York.  Seneca Flight Operations contributes approximately 1% to 
the Company's sales.

                                     - 12 -

<PAGE>


<TABLE>


                             SELLING SECURITY HOLDER

<CAPTION>

                                                                                      Number of Shares
                                Number of Shares           Number of Shares           of Class A Common
                                of Class A Common          of Class A                 Stock Assuming
Name of Selling                 Stock Owned as of          Common Stock to be         Sale of Shares
Security Holder                 May 23, 1997               Registered                 Registered Hereunder
- ---------------                 -----------------          ------------------         --------------------  
<S>                                       <C>                        <C>                            <C>

The Pillsbury Company                     346,570                    346,570                        0



The shares to be  registered  constitute  approximately  11% of the  outstanding
Class A Common Stock of the Company.
</TABLE>


Pillsbury's Acquisition of the Offered Shares

         The Offered  Shares are owned by Pillsbury and were issued to Pillsbury
by the Company on March 20, 1996, pursuant to Pillsbury's  exercise of an option
granted to it on September 28, 1995, to convert  $6,000,000  principal amount of
indebtedness  owed by the  Company  on the  Pillsbury  Note into  Class A Common
Stock.  The option was exercised on December 21, 1995,  at an exercise  price of
$17.3125 per share.  The  indebtedness  so converted  constituted  the first two
installments of principal,  each  installment in the sum of $3,000,000.  The two
principal  installments converted to Class A Common Stock were originally due on
October 20, 1995 and 1996, respectively.

                              PLAN OF DISTRIBUTION


         The Offered Shares are offered for the Selling  Security  Holder or for
the account of pledgees,  donees, transferees or other successors in interest of
the  Selling  Security  Holder.  Such sales may be made on the  NASDAQ  National
Market at prices  and at terms  then  prevailing  or at  prices  related  to the
then-current market price, or in negotiated transactions.  Such transactions may
include, but are not limited to, one or more of the following: (i) a block trade
in which the broker or dealer so engaged will attempt to sell the Offered Shares
as an agent,  but may position and resell a portion of the block as principal to
facilitate the transaction; (ii) purchases by a broker or dealer for its account
pursuant  to this  Prospectus;  or (iii)  ordinary  brokerage  transactions  and
transactions in which the broker solicits purchases. In effecting sales, brokers
or dealers engaged by the Selling  Security Holder may arrange for other brokers
or dealers to  participate.  In the event of a transaction  hereunder in which a
broker or dealer acts as a principal  (other than to facilitate  an  installment
sale transaction, or to a market maker acting

                                     - 13 -

<PAGE>



as such in routine transactions in the over-the-counter market), this Prospectus
will be supplemented to provide material facts with respect to such transaction.

         Brokers or dealers involved in sales hereunder will receive commissions
or  discounts  from the  Selling  Security  Holder in amounts  to be  negotiated
immediately   prior  to  the  sale.  Such  brokers  or  dealers  and  any  other
participating  brokers or dealers may be deemed to be "underwriters"  within the
meaning of the Securities Act, in connection with such sales, and any profits or
commissions earned by them in such transactions may be deemed to be underwriting
discounts or commissions  under the Securities Act. The Selling  Security Holder
has been advised that it is subject to the applicable provisions of the Exchange
Act, including without limitation, Rules 10b-5, 10b-6 and 10b-7 thereunder.


                          DESCRIPTION OF CAPITAL STOCK


         The Company is authorized to issue 10,000,000  shares of Class A Common
Stock, 10,000,000 shares of Class B Common Stock (Class A Common Stock and Class
B Common Stock  collectively are referred to as "Common Stock"),  200,000 shares
of Six Percent (6%) Voting Cumulative Preferred Stock, $0.25 par value per share
("6%  Preferred  Stock"),  30,000  shares of Preferred  Stock Without Par Value,
1,000,000  shares of Ten Percent (10%) Cumulative  Convertible  Voting Preferred
Stock - Series A Preferred  Stock,  $0.25  stated value per share ("10% Series A
Preferred Stock") and 400,000 shares of Ten Percent (10%) Cumulative Convertible
Voting Preferred Stock - Series B Preferred Stock,  $0.25 stated value per share
("10% Series B Preferred Stock") (the 6% Preferred Stock, No Par Value Preferred
Stock,  10%  Series A  Preferred  Stock  and 10%  Series B  Preferred  Stock are
collectively referred to as "Preferred Stock"). The Company currently has issued
and outstanding:  3,143,125 shares of Class A Common Stock,  2,796,555 shares of
Class B Common Stock,  200,000 shares of 6% Preferred  Stock,  407,240 shares of
10% Series A Preferred Stock and 400,000 shares of 10% Series B Preferred Stock.


Description of Class A Common Stock and Class B Common Stock

         Voting.  Under the  Company's  Charter,  the  holders of Class A Common
Stock and Class B Common  Stock have the right to vote for the  election  of all
directors and on all other matters submitted to the shareholders of the Company.
Subject to the Class A Special Rights  discussed in detail below,  each share of
Class B  Common  Stock is  entitled  to one full  vote on all  matters  on which
shareholders   currently  are  entitled  to  vote,  including  the  election  of
directors.  Each holder of Class A Common  Stock is  entitled  to  one-twentieth
(1/20) of one vote per share on all matters on which  shareholders  are entitled
to  vote,  including  the  election  of  directors.  Cumulative  voting  is  not
authorized  for the holders of Common  Stock.  See "Risk  Factors -- Each of The
Shares Being Offered Has Low Voting Power."


                                     - 14 -

<PAGE>



                  The holders of Class A Common  Stock are entitled to vote as a
separate  class on any proposal to amend the Charter to increase the  authorized
number of shares of Class B Common  Stock,  unless the  increased  authorization
does not  exceed  the  number of shares of Class B Common  Stock  which  must be
issued in a proposed  stock dividend with respect to Class B Common Stock and an
equivalent stock dividend of Class A Common Stock will be effected  concurrently
with respect to Class A Common Stock.

                  In addition,  Section 804 of the Business  Corporation  Law of
New York confers upon the holders of Class A Common Stock the right to vote as a
class on any amendment to the Company's Charter which would (i) exclude or limit
the  shareholders'  right to vote on any  matter,  except as such  rights may be
limited by voting rights given to new shares then being authorized;  (ii) change
Class A Common Stock by (a) reducing the par value, (b) changing the shares into
a  different  number of the same  class or into a  different  or same  number of
shares  of a  different  class,  or  (c)  fixing,  changing  or  abolishing  the
designation of Class A Common Stock or any series thereof or any of the relative
rights,  preferences,  and limitations of the shares; or (iii) subordinate their
rights by authorizing  shares having  preferences  which would be in any respect
superior to their rights.  Other provisions of the New York Business Corporation
Law would  entitle  holders of Class A Common Stock to vote as a separate  class
for approval of any plan of merger, consolidation or exchange which would effect
any change in Class A Common Stock described in the preceding sentence.

                  On  proposals  on which  holders  of Class A Common  Stock are
entitled  to vote as a  separate  class,  the  proposal  must be  approved  by a
majority  of the Class A Common  Stock  votes  cast at the  meeting at which the
voting  occurs.  Consequently,  holders of Class A Common Stock,  by withholding
such approval, can defeat a proposal  notwithstanding that holders of a majority
of Class B Common Stock vote in favor of the proposal.

         Dividends and Other  Distributions.  Each share of Class A Common Stock
and  Class  B  Common  Stock  is  equal  in  respect  to  dividends   and  other
distributions in cash, stock or property except that (i) if declared, a dividend
or  distribution  in shares of the Company on Class A Common  Stock will be paid
only in Class A Common Stock,  and (ii) if declared,  a dividend or distribution
in shares of the  Company  on Class B Common  Stock will be paid only in Class B
Common Stock. The number of shares so paid as a dividend or distribution on each
share of Class A Common Stock and Class B Common Stock shall be equal,  although
the  class of the  shares  so paid  shall  differ  depending  upon  whether  the
recipient  of the dividend is a holder of Class A Common Stock or Class B Common
Stock.

         Mergers and Consolidations. In the event of a merger, consolidation, or
combination  of the Company with another  entity  (whether or not the Company is
the surviving entity) or in the event of dissolution of the Company, the holders
of Class A  Common  Stock  will be  entitled  to  receive  the  same  per  share
consideration  as the per share  consideration,  if any,  received by holders of
Class B Common Stock in that  transaction.  However,  any shares of common stock
that  holders  of  Class A  Common  Stock  become  entitled  to  receive  in the
transaction  may have terms  substantially  similar to the Class A Common  Stock
themselves. Thus, the surviving entity

                                     - 15 -

<PAGE>



in any such transaction  could have a dual-class  capital structure like that of
the Company and could, upon  consummation of the merger or  consolidation,  give
full  voting  shares to the  holders of Class B Common  Stock and  one-twentieth
(1/20) voting shares to the holders of Class A Common Stock.

         Class A Special  Rights.  The Company's  Certificate  of  Incorporation
contains a two- pronged "Class A Special  Rights"  provision  which ensures that
holders of Class A Common Stock will not be unfairly treated in the event that a
person attempts to gain control of the Company.

                  First, the Class A Special Rights seek to prevent a person who
has crossed a certain ownership threshold from gaining control of the Company by
acquiring  Class B Common  Stock  without  buying Class A Common  Stock.  If any
person  acquires  more than 15% of the  outstanding  Class B Common  Stock after
August 5, 1995 (the "Threshold  Date"), and does not acquire after the Threshold
Date a percentage of the Class A Common Stock  outstanding at least equal to the
percentage of Class B Common Stock that the person acquired in excess of the 15%
threshold,  such  person  will not be allowed  to vote  shares of Class B Common
Stock acquired in excess of the 15% threshold. For example, if a person acquires
20% of the  outstanding  Class B  Common  Stock  after  the  Threshold  Date but
acquires no Class A Common Stock,  that person would be unable to vote the 5% of
the Class B Common Stock acquired in excess of the 15%  threshold.  With respect
to persons who owned  Common  Stock of the Company on or prior to the  Threshold
Date, only shares of Class B Common Stock acquired after the Threshold Date will
be  counted  in  determining  whether  that  shareholder  has  exceeded  the 15%
threshold  for  acquisitions  of Class B Common Stock and only  acquisitions  of
Class A Common  Stock after the  Threshold  Date will be counted in  determining
whether that shareholder's  Class A Common Stock acquisitions have been at least
equal to the acquisition of Class B Common Stock in excess of the 15% threshold.
The  inability  of the  person  to vote the  excess  Class B Common  Stock  will
continue  until  such  time as a  sufficient  number of shares of Class A Common
Stock have been acquired by the person to satisfy the  requirements of the Class
A Special Rights.

                  The  second  prong  of  the  Class  A  Special  Rights  is  an
"Equitable  Price"  requirement.  It is intended to prevent a person  seeking to
acquire  control of the Company from paying a  discounted  price for the Class A
Common Stock  required to be purchased by the  acquiring  person under the first
prong of the Class A Special Rights.  These provisions provide that an Equitable
Price has been paid for shares of Class A Common  Stock only when they have been
acquired  at a price at least  equal to the greater of (i) the highest per share
price paid by the acquiring  person, in cash or in non-cash  consideration,  for
any Class B Common  Stock  acquired  within  the 60 day  periods  preceding  and
following  the  acquisition  of the  Class A Common  Stock  or (ii) the  highest
closing  market  sale price of Class B Common  Stock  during the 30 day  periods
preceding and following the  acquisition of the Class A Common Stock.  The value
of any non-cash  consideration  will be  determined by the Board of Directors of
the Company  acting in good faith.  The highest  closing  market sale price of a
share of Class B Common Stock will be the highest closing sale price reported by
NASDAQ  National  Market  or  on  any  such  other   securities   exchange  then
constituting the principal trading market for either

                                     - 16 -

<PAGE>



class of the Common Stock.  In the event that no quotations are  available,  the
highest  closing  market sale price will be the fair market  value during the 30
day periods preceding and following the acquisition of a share of Class B Common
Stock as  determined  by the Board of  Directors  of the Company  acting in good
faith.  The Equitable Price Provision is intended to require a person seeking to
acquire  control of the Company to buy the Class B Common  Stock and the Class A
Common Stock at virtually the same time and the same price,  as might occur in a
tender  offer,  to ensure that the  acquiring  person  would be able to vote the
Class B Common Stock acquired in excess of the 15% threshold.

                  Under the Class A Special  Rights,  an  acquisition of Class B
Common Stock is deemed to include any shares that an acquiring  Person  acquires
directly or indirectly, in one transaction or a series of transactions,  or with
respect to which  that  person  acts or agrees to act in concert  with any other
person (an "Acquisition").  As used in the preceding sentence, "Person" includes
one or more persons and entities who act or agree to act in concert with respect
to the  Acquisition  or  disposition  of Class B Common Stock or with respect to
proposing  or  effecting a plan or proposal to (a) a merger,  reorganization  or
liquidation of the Company or a sale of a material  amount of its assets,  (b) a
change in the Company's Board of Directors or management,  including any plan or
proposal to fill  vacancies  on the Board of  Directors  or change the number or
term of Directors,  (c) a material change in the business or corporate structure
of the Company,  or (d) any material  change in the  capitalization  or dividend
policy of the Company.  Unless  there are  affirmative  attributes  of concerted
action,  however,  "acting or agreeing to act in concert with any other  Person"
does not include acts or agreements to act by Persons pursuant to their official
capacities  as  directors or officers of the Company or because they are related
by blood or marriage.

                  For purposes of calculating  the 15% threshold,  the following
Acquisitions and increases are excluded: (i) shares of Class B Common Stock held
by any Person on the Threshold Date,  (ii) an increase in a holder's  percentage
ownership  of Class B Common Stock  resulting  solely from a change in the total
number of shares of Class B Common Stock outstanding as a result of a repurchase
of Class B Common Stock by the Company  since the last date on which that holder
acquired Class B Common Stock,  (iii)  Acquisitions  of Class B Common Stock (a)
made pursuant to contracts  existing prior to the Threshold Date,  including the
Acquisition  of Class B Common Stock  pursuant to the  conversion  provisions of
the Preferred Stock  outstanding prior to the Threshold Date, (b) by bequest
or  inheritance  or by  operation of law upon the death or  incompetency  of any
individual,  and (c) by any other transfer made without valuable  consideration,
in good  faith  and not for the  purpose  of  circumventing  the Class A Special
Rights.  A gift  made to any  Person  who is  related  to the  donor by blood or
marriage,  a gift made to a  charitable  organization  qualified  under  Section
501(c)(3) of the Internal  Revenue Code of 1986 or a successor  provision  and a
gift to a Person who is a fiduciary solely for the benefit of, or which is owned
entirely by, one or more persons or entities (a) who are related to the donor by
blood or marriage or (b) which is a tax-qualified charitable organization or (c)
both  will  be  presumed  to be  made in good  faith  and  not for  purposes  of
circumventing the restrictions imposed by the Class A Special Rights.


                                     - 17 -

<PAGE>



                  The Class A Special  Rights also provide  that,  to the extent
that the voting  power of any share of Class B Common  Stock cannot be exercised
pursuant to the provision, that share will be excluded from the determination of
the  total  shares  eligible  to  vote  for  any  purpose  for  which  a vote of
shareholders is taken.

         Convertibility.  The Class B Common Stock is  convertible  into Class A
Common Stock at any time on a share-for-share basis. The Class A Common Stock is
not  convertible  into  shares  of Class B Common  Stock  unless  the  number of
outstanding  shares  of Class B Common  Stock  falls  below 5% of the  aggregate
number of  outstanding  shares of Class B Common Stock and Class A Common Stock.
In that event,  immediately upon the occurrence thereof,  all of the outstanding
Class A Common Stock is converted  automatically  into Class B Common Stock on a
share-for-share  basis and Class B Common  Stock  will no longer be  convertible
into Class A Common Stock. For purposes of this provision,  Class B Common Stock
or Class A Common  Stock  repurchased  by the  Company  and not  reissued is not
considered to be "outstanding" from and after the date of repurchase.

                  In the  event of any  such  conversion  of the  Class A Common
Stock,  certificates  which formerly  represented  outstanding shares of Class A
Common Stock  thereafter  will be deemed to represent a like number of shares of
Class B Common Stock,  and all common stock then authorized will be deemed to be
Class B Common Stock.

         Preemptive  Rights.  Neither  the Class A Common  Stock nor the Class B
Common Stock carry any preemptive  rights  enabling a holder to subscribe for or
receive shares of the Company of any class or any other  securities  convertible
into any class of the Company's shares.

         Transferability; Trading Market. The Class A Common Stock and the Class
B Common Stock are freely  transferable and are listed for trading on the NASDAQ
National Market.


Description of Preferred Stock

         None of the Company's  Preferred  Stock will be issued in the Offering.
No dividends or other  distributions  are payable on the Company's  Common Stock
unless such dividends or distributions are first paid on the Preferred Stock. In
the event of a liquidation or dissolution of the Company, the outstanding shares
of Preferred Stock would have priority over the Common Stock in the distribution
of the  remaining  assets of the  Company.  The 10% Series A Preferred  Stock is
convertible  into  shares of  Common  Stock on the basis of one share of Class A
Common  Stock and one  share of Class B Common  Stock for every 20 shares of 10%
Series A Preferred  Stock.  The 10% Series B Preferred Stock is convertible into
Common  Stock on the basis of one share of Class A Common Stock and one share of
Class B Common Stock for every 30 shares of 10% Series B Preferred Stock.



                                     - 18 -

<PAGE>



Restrictions on Acquisition of the Company--Certain Charter and Bylaw Provisions

         In addition to the restrictions imposed by the "Class A Special Rights"
provisions,   the   Company's   Certificate   of   Incorporation   contains  two
super-majority  voting provisions.  Paragraph 5 of the Company's  Certificate of
Incorporation  provides  that the  affirmative  vote of two-thirds of the shares
present and  entitled to vote at the meeting is necessary to amend the Bylaws of
the Company.  Paragraph 6 provides that a director may be removed  regardless of
cause only upon the  affirmative  vote of two-thirds  of the shares  entitled to
vote for the  election of that  director.  Both of these  provisions  reduce the
possibility of the shareholders  receiving and accepting  hostile takeover bids,
mergers, proxy contests, removal of current management,  removal of directors or
other changes in control.

         The Bylaws of the Company require the affirmative vote of two-thirds of
the shares  present and entitled to vote to (i)  effectuate  an amendment to the
Bylaws of the Company and (ii) remove a director of the Company.

         The Bylaws provide for the staggered voting of directors for three-year
terms so that shareholders  desiring to replace the incumbent directors and gain
control of the Board  would be required  to win at least two  successive  annual
contests  before their nominees  constituted a majority of directors.  See "Risk
Factors -- Certain Anti-Takeover Provisions."


Agreements Restricting Change in Control of the Company

         The Alliance Agreement and certain  significant  agreements between the
Company  and its  lenders  provide  for  penalties  in the  event of a change of
control of the Company as defined in the respective agreements.


                                  LEGAL MATTERS


         Jaeckle  Fleischmann  & Mugel,  LLP,  Buffalo,  New York will pass upon
certain legal matters with respect to the shares offered hereby for the Company.




                                     - 19 -

<PAGE>



                                     EXPERTS


         The  consolidated  financial  statements  and the related  consolidated
financial  statement schedule  incorporated in this Prospectus by reference from
the Company's  Annual Report on Form 10-K for the year ended March 31, 1996 have
been audited by Deloitte & Touche LLP, independent  auditors, as stated in their
reports,  which  are  incorporated  herein  by  reference,   and  have  been  so
incorporated  in  reliance  upon the  reports  of such  firm  given  upon  their
authority  as experts in  accounting  and  auditing.  The  reports of Deloitte &
Touche  LLP  refer  to a  change  in the  Company's  method  of  accounting  for
inventories  and to a change in  accounting  for income  taxes to  conform  with
Statement of Financial Accounting Standards No. 109.



                                     - 20 -

<PAGE>



                                     PART II

                   INFORMATION NOT REQUIRED IN THE PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution.

         The following is a list of the expenses the  Registrant  expects to pay
in  connection  with the  issuance  and  distribution  of the shares  registered
hereby.  The Company  will be  responsible  for the  payment of these  expenses;
provided,  however,  that Pillsbury will be responsible for costs of printing to
the extent such costs exceed $2,500.

         Filing and Registration Fees...............................  $ 1,798.49
         Legal Fees and Expenses*...................................  $15,000.00
         Cost of Printing*..........................................  $ 1,000.00
         Accounting Fees and Expenses*..............................  $     0.00
         Miscellaneous Expenses*......................................$ 2,201.51

              Total...................................................$20,000.00

                                ----------------

   *  Estimated


Item 15.  Indemnification of Directors and Officers.

         The Company's Certificate of Incorporation provides that the Company is
required to indemnify  each and every  officer or director of the Company,  even
those whose term has expired,  for any and all expenses actually and necessarily
incurred  by such  director  or officer in  connection  with the  defense of any
action,  suit or  proceeding  in which he is made a party by  reason of being or
having been a director or officer of the Company. The Company is not required to
indemnify a director or officer for matters as to which such officer or director
is adjudged to be liable for neglect or  misconduct  in the  performance  of his
duties as director or officer.  Further, the rights of the officers or directors
to indemnification  are not exclusive of any other rights to which an officer or
director of the Company is entitled.

         Under the Company's Bylaws,  the Company has the authority to indemnify
its  directors  and  officers to the fullest  extent  permitted  by the New York
Business  Corporation Law (sections 721-726) (the "BCL"). The Bylaws, reflecting
New York law, extend such protection to any person made or threatened to be made
a party to any action or  proceeding,  including an action by or in the right of
any other corporation,  partnership, joint venture, trust, employee benefit plan
or other  enterprise,  which any  director,  officer or  employee of the Company
served in any capacity at the request of the Company, by reason of the fact that
such director or officer, his testator

                                      II-1

<PAGE>



or  intestate,  is or was a  director  or  officer  of the  Company or is or was
serving such  enterprise at the request of the Company.  The Bylaws provide that
such  indemnification  may be authorized pursuant to the terms and conditions of
(i) a resolution of  shareholders;  (ii) a resolution of the Board of Directors;
(iii) an agreement  providing for such  indemnification  or (iv) any judicial or
other legal authority  which entitles the director,  officer or employee to such
indemnification.

         The BCL provides  that, if  successful  on the merits or otherwise,  an
officer or  director  is entitled  to  indemnification  by the  Company  against
amounts paid in settlement and reasonable  expenses,  including attorneys' fees,
actually and necessarily  incurred in connection with the defense of such action
or proceeding,  or any appeal therein, if such director or officer acted in good
faith,  for a purpose  which he  reasonably  believed  to be in, or at least not
opposed to, the best interests of the Company.  The termination of any action or
proceeding by judgment,  settlement,  conviction or plea of nolo contendere,  or
its  equivalent,  does not itself create the  presumption  that such director or
officer did not act, in good faith,  for a purpose which he reasonably  believed
to be in, or not  opposed to, the best  interests  of the Company or that he had
reasonable cause to believe that his conduct was unlawful.

         If a corporation fails to provide  indemnification  to its directors or
officers,  the BCL provides that despite any contrary resolution of the board of
directors or shareholders,  indemnification may be awarded by application to the
appropriate    judicial   authority.    Application   for   such   court-ordered
indemnification  may be made either in the civil action or  proceeding  in which
the expenses were incurred or other amounts were paid or to the supreme court in
a separate proceeding.




                                      II-2

<PAGE>



Item 16.  Exhibits.

Exhibit
Number            Description

3(i)              The  Company's  Restated  Certificate  of  Incorporation,   as
                  amended  (Incorporated  by  reference  to  Exhibit  3.1 to the
                  Company's  10-Q/A filed August 1995 for the quarter ended July
                  1, 1995)

3(ii)             The Company's Bylaws, as amended (Incorporated by reference to
                  Exhibit 3.3 to the Company's  10-Q/A filed August 1995 for the
                  quarter ended July 1, 1995)

 4(i)             Note  Agreement  related  to the  $75,000,000  note  with  The
                  Prudential  Insurance  Company  of  America  (Incorporated  by
                  reference to Exhibit 99 to the Company's  10-Q for the quarter
                  ended January 28, 1995)

 4(ii)            Note  Agreement  related to the $50,000 note with John Hancock
                  Mutual Life Insurance  Company  (Incorporated  by reference to
                  Exhibit 99 to the Company's 10-Q for the quarter ended January
                  28, 1995)

 5                Opinion of Jaeckle Fleischmann & Mugel, LLP (filed herewith)

10(i)             Asset Purchase  Agreement  related to the transaction with the
                  Green  Giant(R)   Division  of  Pillsbury   (Incorporated   by
                  reference to Exhibit 2(A) to the  Company's  statement on Form
                  8-K dated February 24, 1995)

10(ii)            Alliance Agreement related to the transaction with the Green 
                  Giant(R)Division of Pillsbury (Incorporated by reference to 
                  Exhibit 2(B) to the Company's statement on Form 8-K dated
                  February 24, 1995)

10(iii)           Secured Nonrecourse Subordinated Promissory Note related to 
                  the transaction with the Green Giant(R) Division of Pillsbury
                  (Incorporated by reference to Exhibit 2(C) to the Company's 
                  statement on Form 8-K dated February 24, 1995)

23(i)             Consent of Deloitte & Touche LLP (filed herewith)

23(ii)            Consent of Jaeckle Fleischmann & Mugel, LLP (contained in 
                  Exhibit 5 above)

24                Power of Attorney (filed herewith at page II-6)


                                      II-3

<PAGE>



Item 17.  Undertakings.

         The undersigned registrant hereby undertakes that:

                  (1) For  purposes  of  determining  any  liability  under  the
         Securities  Act, the  information  omitted from the form of  prospectus
         filed as part of this registration statement in reliance upon Rule 430A
         and contained in a form of prospectus filed by the registrant  pursuant
         to Rule  424(b)(1) or (4) or 497(h) under the  Securities  Act shall be
         deemed to be part of this registration  statement as of the time it was
         declared effective.

                  (2) For the purpose of  determining  any  liability  under the
         Securities Act, each  post-effective  amendment that contains a form of
         prospectus shall be deemed to be a new registration  statement relating
         to the securities offered therein,  and the offering of such securities
         at that  time  shall be  deemed to be the  initial  bona fide  offering
         thereof.

                  (3) For  purposes  of  determining  any  liability  under  the
         Securities Act, each filing of the registrant's  annual report pursuant
         to  Section  13(a) or Section  15(d) of the  Exchange  Act (and,  where
         applicable,  each filing of an employee  benefit  plan's  annual report
         pursuant to Section 15(d) of the Exchange Act) that is  incorporated by
         reference  in the  registration  statement  shall be deemed to be a new
         registration  statement relating to the securities offered therein, and
         the offering of such  securities at that time shall be deemed to be the
         initial bona fide offering thereof.

                  (4) Insofar as indemnification  for liabilities  arising under
         the  Securities  Act  may  be  permitted  to  directors,  officers  and
         controlling  persons  of  the  registrant  pursuant  to  the  foregoing
         provisions,  or otherwise,  the registrant has been advised that in the
         opinion of the Commission such indemnification is against public policy
         as expressed in the Securities Act and is, therefore, unenforceable. In
         the event that a claim for  indemnification  against  such  liabilities
         (other than the payment by the registrant of expenses  incurred or paid
         by a director,  officer, or controlling person of the registrant in the
         successful  defense of any action,  suit or  proceeding) is asserted by
         such  director,  officer or controlling  person in connection  with the
         securities being registered, the registrant will, unless in the opinion
         of its counsel the matter has been  settled by  controlling  precedent,
         submit to a court of appropriate  jurisdiction  the question of whether
         such indemnification by it is against public policy as expressed in the
         Securities Act and will be governed by the final  adjudication  of such
         issue.

                  (5) It will (i) file,  during  any  period in which  offers or
         sales are being made, a post-effective  amendment to this  registration
         statement;  (ii) include any prospectus required by Section 10(a)(3) of
         the Securities Act; (iii) reflect in the prospectus any facts or events
         arising after the effective date of the registration  statement (or the
         most recent post-effective amendment thereof) which, individually or in
         the aggregate,  represent a fundamental  change in the  information set
         forth in the  registration  statement;  and (iv)  include any  material
         information with respect to the plan of distribution not previously

                                      II-4

<PAGE>



         disclosed in the registration statement or any material change to such
         information in the registration statement.

                  (6) For  purposes  of  determining  any  liability  under  the
         Securities Act, each such  post-effective  amendment shall be deemed to
         be a new  registration  statement  relating to the  securities  offered
         therein;  and the  offering  of such  securities  at that time shall be
         deemed to be the initial bona fide offering thereof.

                  (7)  It  will   remove  from   registration   by  means  of  a
         post-effective  amendment any of the securities  being registered which
         remain unsold at the termination of the offering.




                                      II-5

<PAGE>



                        SIGNATURES AND POWER OF ATTORNEY

         Pursuant to the  requirements  of the  Securities  Act, the  Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized in Pittsford, New York, on May 23, 1997.

                                            SENECA FOODS CORPORATION


                                            By: /s/ Kraig H. Kayser
                                                Kraig H. Kayser, President
                                                and Chief Executive Officer

         Each person whose  signature  appears  below  constitutes  and appoints
Kraig H.  Kayser and Arthur S.  Wolcott,  and each of them,  his or her true and
lawful  attorneys-in-fact  and  agents,  with  full  power of  substitution  and
resubstitution,  for him or her and in his or her name,  place and stead, in any
and  all  capacities,  to  sign  any and  all  amendments  to this  Registration
Statement,  and to file the same, with all exhibits thereto, and other documents
in   connection   therewith,   with   the   Commission,   granting   unto   said
attorneys-in-fact and agents full power and authority to do and perform each and
every  act and  thing  requisite  and  necessary  to be done  in and  about  the
premises,  as  fully  to all  intents  and  purposes  as he might or could do in
person,  hereby  ratifying and  confirming all that said  attorneys-in-fact  and
agents, or their substitute or substitutes,  may lawfully do or cause to be done
by virtue hereof.

         Pursuant to the  requirements of the Securities Act, this  Registration
Statement has been signed below by the following  persons in the  capacities and
on the dates indicated.
<TABLE>
<CAPTION>

         Signature                                   Title                                   Date


<S>                                                <C>                                    <C>    

/s/ Arthur S. Wolcott                              Chairman and Director                  May 11, 1997
Arthur S. Wolcott



/s/ Kraig H. Kayser                                President, Chief Executive             May 12, 1997
Kraig H. Kayser                                    Officer and Director



/s/ Philip G. Paras                                Vice President-Finance                  May 9, 1997
Philip G. Paras

                                                       II-6

<PAGE>




          Signature                                Title                                      Date



/s/ Jeffrey L. Van Riper                           Controller and Secretary               May 12, 1997
Jeffrey L. Van Riper                              (Principal Accounting Officer)



/s/Robert T. Brady                                 Director                               May 14, 1997
Robert T. Brady



/s/ David L. Call                                  Director                               May 13, 1997
David L. Call



                                                   Director                              ______________, 1997
Edward O. Gaylord



/s/ G. Brymer Humphreys                            Director                              May 13, 1997
G. Brymer Humphreys



                                                   Director                             ______________, 1997
Susan W. Stuart

</TABLE>

223866



                                                       II-7

<PAGE>

                        Jaeckle Fleischmann & Mugel, LLP               EXHIBIT 5

                           A T T O R N E Y S  A T  L A W


           FLEET BANK BUILDING TWELVE FOUNTAIN PLAZA BUFFALO, NEW YORK
                                 14202-2292 USA
                      TEL (716) 856-0600 FAX (716) 856-0432


                                  May 23, 1997



Seneca Foods Corporation
1162 Pittsford-Victor Road
Pittsford, New York  14534

Ladies and Gentlemen:

       Re: Registration Statement on Form S-3 under the
           Securities Act of 1933, covering the registration of shares of Class
           A Common Stock, $0.25 par value per share (the "Securities") of
           Seneca Foods Corporation ("Seneca")                                  
 
     As your counsel we have  examined the above  Registration  Statement and we
are  familiar  with the  documents  referred  to  therein,  as well as  Seneca's
Certificate of Incorporation,  as amended and restated, and Bylaws, such records
of proceedings of Seneca as we deemed  material,  and such other  proceedings of
Seneca as we deemed necessary for the purpose of this opinion.

     We have examined the proceedings heretofore taken and we are informed as to
the  procedures  proposed  to be  followed  by  Seneca  in  connection  with the
authorization,  issuance  and sale of the  above  described  Securities.  In our
opinion the Securities  have been duly  authorized for issuance by all necessary
corporate action and are legally issued, fully paid and non-assessable.

     We  consent  to the  filing of this  opinion  letter as an  exhibit  to the
Registration Statement.

                                            Very truly yours,



                                            /s/ Jaeckle Fleischmann & Mugel, LLP
261615


                                                                   EXHIBIT 23(i)





                                                                   EXHIBIT 23(i)

                          INDEPENDENT AUDITORS' CONSENT


     We consent to the incorporation by reference in this Registration Statement
of Seneca Foods  Corporation  and  subsidiaries on Form S-3 of our reports dated
May 31, 1996 (which express an unqualified  opinion and refer to a change in the
Company's method of accounting for inventories and to a change in accounting for
income taxes to conform with  Statement of Financial  Accounting  Standards  No.
109),  appearing in and  incorporated  by reference in the Annual Report on Form
10-K of Seneca Foods  Corporation and  subsidiaries for the year ended March 31,
1996 and to the reference to us under the heading  "Experts" in the  Prospectus,
which is part of this Registration Statement.


Deloitte & Touche LLP
Rochester, New York
May 22, 1997

261700



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