SENECA FOODS CORP /NY/
DEF 14A, 1998-07-17
CANNED, FRUITS, VEG, PRESERVES, JAMS & JELLIES
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                            SENECA FOODS CORPORATION
                           1162 Pittsford-Victor Road
                            Pittsford, New York 14534


                                  July 17, 1998
Dear Shareholder:

          You are cordially invited to attend the Annual Meeting of shareholders
(the  "Meeting")  of Seneca Foods  Corporation  (the  "Company"),  to be held on
August 7, 1998 at 1:00 p.m., Eastern Daylight Time, at the Company's offices, 74
Seneca Street, Dundee, New York.

          In addition to electing  directors and ratifying  the  appointment  of
auditors,  the  Company's  shareholders  will be  asked to  approve  the sale of
4,166,667 shares (the "Investment") of a new class of Convertible  Participating
Preferred Stock with $0.025 par value per share (the "New Preferred  Stock") for
aggregate gross proceeds of up to $50 million.  The sale of the 4,166,667 shares
will occur in two simultaneous transactions:  (i) a sale of 1.167 million shares
of the New  Preferred  Stock to a group of investors  for gross  proceeds of $14
million and (ii) in connection  with a rights  offering (the "Rights  Offering")
pursuant to which the Company  will offer to the holders of its common stock the
right to  purchase  up  to 3,000,000  shares  of the New  Preferred  Stock.  The
aforementioned group of investors will act as standby purchasers with respect to
a maximum of 2.5 million shares of the New Preferred  Stock not purchased by the
Company's  shareholders in the Rights Offering (for a total purchase price of up
to $30  million).  The proceeds of the  Investment,  between $44 million and $50
million, will be used to reduce the Company's outstanding indebtedness.

         In  connection  with the  Investment,  the Company will also be seeking
shareholder  approval of an amendment to the Company's  Restated  Certificate of
Incorporation,  as  amended  (the  "Charter")  to (i)  increase  the  number  of
authorized  shares of the  Company's  Preferred  Stock with $0.025 par value per
share from 4,000,000  shares to 8,200,000  shares and define the relative rights
preferences  and  limitations  thereof;  (ii)  increase the number of authorized
shares of the Company's Class A Common Stock,  $0.25 par value per share ("Class
A Common  Stock")  from  10,000,000  shares to  20,000,000  shares;  (iii) add a
provision to the Charter requiring  unanimous approval of the Company's Board of
Directors for certain major corporate actions;  and (iv) exempt the acquisitions
of the New Preferred  Stock hereunder by the  aforementioned  group of investors
from the Class A Special  Rights  provisions of the Charter  (collectively,  the
"Charter Amendments").

          The Charter Amendments and the ratification of auditors are subject to
the  affirmative  vote of a majority  of the votes cast by the holders of shares
entitled to vote thereon as of the close of business on July 13, 1998,


<PAGE>



the record date for the Meeting (the "Record Date").  The issuance of the shares
pursuant  to the Rights  Offering  and  related  transactions  is subject to the
affirmative  vote of a  majority  of the total  votes cast at the  Meeting.  The
election of directors is subject to the  affirmative  vote of a plurality of the
votes cast at the Meeting by the shareholders entitled to vote thereon.

         The  Board of  Directors  has  approved  the  Investment,  the  Charter
Amendments,  the election of directors  and other items to be  considered at the
Meeting.  The Board of  Directors  recommends a vote FOR each of the items to be
considered.

          As I have already stated publicly,  the investment by our shareholders
and the new group of investors,  a respected and  knowledgeable  financial group
with long-standing ties to the Company,  is a very welcome development that will
enable us to proceed  with our  business  plan.  This  equity  infusion  and the
concomitant  reduction of our  indebtedness  will benefit the Company as well as
its shareholders.

         Attached is the formal Notice of Annual  Meeting and a Proxy  Statement
providing  details  of  the  Investment,   the  Rights  Offering,   the  Charter
Amendments, related transactions and other important information.  Please review
the materials carefully.

         The proposed  transactions  are very important to you as a shareholder.
Therefore,  whether  or not you plan to attend the  Meeting,  I urge you to give
your immediate attention to the proposals. Please review the enclosed materials,
sign and date the  enclosed  proxy card and return it promptly  in the  enclosed
postage-paid  envelope.  If you are  present at the Meeting you may, if you wish
withdraw your proxy card and vote in person.

                                           Very truly yours,
                                           KRAIG H. KAYSER

                                           President and Chief Executive Officer


<PAGE>



                            SENECA FOODS CORPORATION
                           1162 Pittsford-Victor Road
                            Pittsford, New York 14534

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD ON AUGUST 7, 1998

         NOTICE IS HEREBY  given  that the Annual  Meeting  (the  "Meeting")  of
shareholders  of Seneca Foods  Corporation  (the  "Company")  will be held at 74
Seneca Street, Dundee, New York on August 7, 1998 at 1:00 p.m., Eastern Daylight
Time, for the following purposes:

Election of Directors

          (1) To elect three directors (including one director designated by the
New  Investors  (as  defined  below))  to serve  until  the  Annual  Meeting  of
shareholders  in 2001,  one director (as  designated by the New  Investors))  to
serve until the Annual Meeting of shareholders in 2000 and one director to serve
until the  Annual  Meeting  of  shareholders  in 1999,  and until  each of their
successors is duly elected and shall qualify.

The Investment Proposal

          (2) To authorize  and approve the issuance and sale,  for an aggregate
purchase  price  of up to  $50  million,  of  4,166,667  shares  of  Convertible
Participating  Preferred  Stock  with  $0.025  par  value  per  share  (the "New
Preferred   Stock"),   for  a  subscription  price  of  $12.00  per  share  (the
"Subscription Price") in connection with (i) the sale of 1.167 million shares of
New  Preferred  Stock  to Carl  Marks  Strategic  Investments,  L.P.and  related
entities (collectively, the "New Investors") and (ii) a rights offering of up to
$36  million of the New  Preferred  Stock made to the  holders of the  Company's
common stock on July 13, 1998,  and to the New  Investors as standby  purchasers
with respect to shares not  purchased by such  shareholders  (collectively,  the
"Rights   Offering").   Such  sale  and  Rights  Offering   (collectively,   the
"Investment") shall be constituted pursuant to a Stock Purchase Agreement, dated
as of June 22,  1998,  between  the Company  and the New  Investors  (the "Stock
Purchase  Agreement"),   attached  as  Appendix  A  to  the  accompanying  Proxy
Statement.

          (3) To amend the Company's Restated  Certificate of Incorporation,  as
amended  (the  "Charter")  to increase  the number of  authorized  shares of the
Company's  Preferred  Stock with $0.025 par value per share  ("Class A Preferred
Stock") from 4,000,000 shares to 8,200,000 shares.

          (4)  To  amend  the  Company's  Charter  to  increase  the  number  of
authorized  shares of Class A Common Stock from 10,000,000  shares to 20,000,000
shares.

          (5) To amend the Company's Charter,  in accordance with Section 709 of
the New York  Business  Corporation  Law, to require  unanimous  approval of the
Company's Board of Directors for certain major corporate actions.



<PAGE>



          (6) To amend the Company's  Charter to state that the shares which may
be acquired by the New Investors upon conversion of the New Preferred Stock on a
share-for-share  basis  into  Class A Common  Stock  have been  acquired  for an
"equitable  price," thereby exempting such acquisitions from the Class A Special
Rights (as hereinafter defined) provisions of the Company's Charter.


Other Matters

          (7) To ratify the  appointment by the Board of Directors of Deloitte &
Touche LLP as independent auditors for the fiscal year ending March 31, 1999.

          (8) To transact  such other  business as may properly  come before the
Meeting or any adjournment thereof.

         Accompanying this notice is a form of proxy and Proxy Statement. If you
are unable to be present in person at the Meeting, please sign the enclosed form
of proxy and return it in the enclosed  envelope.  If you attend the Meeting and
vote personally,  the proxy will not be used. Only shareholders of record at the
close of business on July 13, 1998 are  entitled to notice of and to vote at the
Meeting and any adjournment  thereof.  The prompt return of your proxy will save
the expense of further communications.


By Order of the Board of Directors




JEFFREY L. VAN RIPER
Secretary
DATE:  July 17, 1998


IT IS  IMPORTANT  THAT THE  ENCLOSED  PROXY CARD BE SIGNED,  DATED AND  PROMPTLY
RETURNED IN THE  ENCLOSED  ENVELOPE,  SO THAT YOUR  SHARES  WILL BE  REPRESENTED
WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING.


<PAGE>



                                 PROXY STATEMENT
                                     FOR THE
                         ANNUAL MEETING OF SHAREHOLDERS
                                       OF
                            SENECA FOODS CORPORATION


                         Date of Mailing: July 17, 1998
             Date of Annual Meeting of Shareholders: August 7, 1998

         The  enclosed  proxy is  solicited  by the Board of Directors of Seneca
Foods Corporation (hereinafter, the "Company"). Any proxy given pursuant to such
solicitation  may be revoked by the  shareholder at any time prior to the voting
of the proxy. The signing of the form of proxy will not preclude the shareholder
from  attending the Annual Meeting (the  "Meeting") and voting in person,  which
will  also  revoke  the  proxy.  Shares  represented  by proxy  will be voted in
accordance with the directions of the  shareholder.  If no choices are specified
on the proxy, the proxy will be voted FOR the proposals  discussed in this Proxy
Statement.

          Only  record  holders of the voting  stock at the close of business on
July 13, 1998 (the "Record  Date") are entitled to vote at the Meeting.  On that
day the following  shares were issued and  outstanding:  (i) 3,143,125 shares of
Class A common stock,  $0.25 par value per share ("Class A Common Stock");  (ii)
2,796,555  shares of Class B common  stock,  $0.25 par value per share ("Class B
Common  Stock"  and,   together  with  the  Class  A  Common  Stock,   sometimes
collectively  referred to as the "Common  Stock");  (iii) 200,000  shares of Six
Percent (6%) Cumulative  Voting Preferred Stock,  $0.25 par value per share ("6%
Preferred  Stock");  (iv) 407,240  shares of 10% Cumulative  Convertible  Voting
Preferred  Stock -- Series A,  $0.25  stated  value  per  share  ("10%  Series A
Preferred Stock");  and (v) 400,000 shares of 10% Cumulative  Convertible Voting
Preferred  Stock -- Series B,  $0.25  stated  value  per  share  ("10%  Series B
Preferred  Stock").  The shares of Class B Common Stock,  10% Series A Preferred
Stock and 10% Series B Preferred Stock are entitled to one vote per share on all
matters  submitted to the Company's  shareholders.  The shares of Class A Common
Stock are  entitled to  one-twentieth  (20) of one vote per share on all matters
submitted to the Company's  shareholders.  The shares of 6% Preferred  Stock are
entitled  to one vote per  share,  but only  with  respect  to the  election  of
directors.

         At the Meeting, shareholders of the Company will consider and vote upon
the following matters:

Election of Directors

         (1) To elect three directors  (including one director designated by the
New  Investors  (as  defined  below))  to serve  until  the  Annual  Meeting  of
shareholders in 2001, one director (as designated by the New Investors) to serve
until the Annual Meeting of shareholders in 2000 and one director to serve until
the Annual Meeting of shareholders  in 1999, and until each of their  successors
is duly elected and shall qualify.




                                      - 1 -

<PAGE>



The Investment Proposal

          (2) To authorize  and approve the issuance and sale,  for an aggregate
purchase  price  of up to  $50  million,  of  4,166,667  shares  of  Convertible
Participating  Preferred  Stock  with  $0.025  par  value  per  share  (the "New
Preferred   Stock")  for  a   subscription   price  of  $12.00  per  share  (the
"Subscription Price") in connection with (i) the sale of 1.167 million shares of
New  Preferred  Stock to Carl Marks  Strategic  Investments,  L.P.  and  related
entities (collectively, the "New Investors") and (ii) a rights offering of up to
$36  million of the New  Preferred  Stock made to the  holders of the  Company's
Common Stock on July 13, 1998,  and to the New  Investors as standby  purchasers
with respect to shares not  purchased by such  shareholders  (collectively,  the
"Rights   Offering").   Such  sale  and  Rights  Offering   (collectively,   the
"Investment") shall be constituted pursuant to a Stock Purchase Agreement, dated
as of June 22,  1998,  between  the Company  and the New  Investors  (the "Stock
Purchase Agreement"), attached as Appendix A to this Proxy Statement.

          (3) To amend the Company's Restated  Certificate of Incorporation,  as
amended  (the  "Charter")  to increase  the number of  authorized  shares of the
Company's  Preferred Stock,  with $0.025 par value per share ("Class A Preferred
Stock") from 4,000,000 shares to 8,200,000 shares.

          (4)  To  amend  the  Company's  Charter  to  increase  the  number  of
authorized  shares of Class A Common Stock from 10,000,000  shares to 20,000,000
shares.

          (5) To amend the Company's Charter,  in accordance with Section 709 of
the New York Business Corporation Law (the "BCL"), to require unanimous approval
of the Company's Board of Directors for certain major corporate actions.

          (6) To amend the Company's  Charter to state that the shares which may
be acquired by the New Investors upon conversion of the New Preferred Stock on a
share-for-share  basis into Class A Common Stock (the "Conversion  Shares") have
been  acquired for an "equitable  price,"  thereby  exempting  the  acquisitions
described  herein  from the  Class A Special  Rights  (as  hereinafter  defined)
provisions of the Company's Charter.

         Proposals (3) through (6) collectively are referred to as the "Charter
Amendments."


Other Matters

         (7) To ratify the  appointment  by the Board of Directors of Deloitte &
Touche LLP as independent auditors for the fiscal year ending March 31, 1999.

         (8) To transact  such other  business as may  properly  come before the
Meeting or any adjournment thereof.

          The Board of Directors of the Company has approved,  by unanimous vote
of  directors,  and  recommends  that you vote FOR,  each of the items set forth
above. See



                                      - 2 -

<PAGE>



"Proposal  No.  2--Board  of  Directors   Approval."  The  Company's  directors,
executive  officers and certain of the  Company's  shareholders,  including  the
Wolcott and Kayser families,  The Pillsbury Company, CMCO, Inc., Edwin S. Marks,
Marjorie  Boas and Nancy  Marks (the latter four of which are related to the New
Investors via common ownership in certain entities and family  relationships and
which   sometimes   collectively   are  referred  to  as  the   "Related   Marks
Shareholders")  have  indicated  their  intention  to vote all  shares of voting
securities owned by them,  approximately  60% of the voting power of the Company
as of the Record Date, in favor of the  Investment  Proposal (as defined  below)
and for the  election  of  Andrew M.  Boas and  Arthur  H.  Baer (the  "Investor
Designees")  as  directors of the  Company.  The combined  voting power of these
persons is sufficient to approve all matters  presented to the  shareholders  at
the Meeting. See "Ownership of Securities."

         The New  Investors'  obligation to consummate the Investment is subject
to, among other things,  shareholder approval of the Investment, the election of
the Investor Designees and the filing of the Charter  Amendments  (collectively,
the  "Investment   Proposal").   The  Company's  obligation  to  consummate  the
Investment  is subject  to,  among  other  things,  shareholder  approval of the
Investment Proposal. Consummation of the Investment is also subject to these and
other conditions, and there can be no assurance that all such conditions will be
satisfied or waived by the  appropriate  party to the Stock Purchase  Agreement.
See "Proposal No. 2--The Stock Purchase Agreement--Closing Conditions."





                                      - 3 -

<PAGE>





                                     SUMMARY


          The following is a summary of certain information  contained elsewhere
in this Proxy Statement.  Reference is made to, and this Summary is qualified in
its entirety by, the more detailed information contained in this Proxy Statement
and the Appendices  hereto.  Shareholders are urged to read carefully this Proxy
Statement, including the Appendices hereto, in their entirety.

          This Proxy  Statement is being furnished to stockholders in connection
with the Meeting of the Company, at which shareholders will consider and vote on
(i) the election of five directors to the Company's Board of Directors; (ii) the
Investment,  whereby the  Company  will issue and sell  4,166,667  shares of New
Preferred  Stock in a  two-part  transaction:  (A)  1,166,667  shares to the New
Investors  for gross  proceeds  of $14 million  and (B)  3,000,000  shares to be
offered to the Company's  shareholders in the Rights Offering for gross proceeds
of up to $36  million;  (iii) the  amendment of the Charter to: (A) increase the
number of  authorized  shares of the Company's  Preferred  Stock with $0.025 par
value per share from  4,000,000  shares to  8,200,000  shares;  (B) increase the
total number of  authorized  shares of the  Company's  Class A Common Stock from
10,000,000 shares to 20,000,000 shares; (C) require,  in accordance with Section
709 of the BCL,  unanimous  approval of the  Company's  Board of  Directors  for
certain major corporate  actions;  and (D) state that the Conversion Shares were
acquired by the New Investors for an "equitable  price,"  thereby  exempting the
acquisitions  described herein from the Class A Special Rights provisions of the
Charter;  and (iv) the  ratification  by the Board of  Directors  of  Deloitte &
Touche LLP as independent auditors for the fiscal year ending March 31, 1999.

         The Board of Directors  has approved,  by unanimous  vote of directors,
and recommends  that you vote FOR, the items set forth above.  See "Proposal No.
2--Board of Directors Approval." The Company's directors, executive officers and
certain  of  the  Company's  shareholders,  including  the  Wolcott  and  Kayser
families,  The  Pillsbury  Company  and  the  Related  Marks  Shareholders  have
indicated their intention to vote all shares of voting securities owned by them,
approximately  60% of the voting power of the Company as of the Record Date,  in
favor of the Investment Proposal and the election of the Investor Designees. The
combined  voting  power of these  persons is  sufficient  to approve all matters
presented to the shareholders at the Meeting. See "Ownership of Securities."

          The New Investors'  obligation to consummate the Investment is subject
to, among other things,  shareholder  approval of the Investment  Proposal.  The
Company's  obligation  to consummate  the  Investment is subject to, among other
things,  shareholder  approval of the Investment  Proposal.  Consummation of the
Investment  is also subject to these and other  conditions,  and there can be no
assurance  that  all  such  conditions  will  be  satisfied  or  waived  by  the
appropriate  party to the Stock  Purchase  Agreement.  See "Proposal No. 2-- The
Stock Purchase Agreement--Closing Conditions."



                                      - 4 -

<PAGE>





          Upon  consummation  of the  Investment,  the New  Investors  will  own
approximately  53.8% of the Class A Common  Stock that will then be  outstanding
(assuming  that the New  Investors  purchase  3,666,667  shares of New Preferred
Stock in accordance  with the Stock  Purchase  Agreement,  the conversion of all
shares of New Preferred  Stock into shares of Class A Common Stock and that none
of the  Company's  existing  shareholders  exercise  their  Rights in the Rights
Offering).  The Company has made the assumption  throughout this Proxy Statement
that none of the Company's  existing  shareholders will exercise their Rights in
the  Rights  Offering  for  purposes  of  consistency,  and the  Company  has no
knowledge  of  whether  or  not  any  shareholders   (other  than  the  Existing
Shareholders (as hereinafter defined) pursuant to the Shareholders Agreement and
Pillsbury pursuant to the Pillsbury Agreement) will exercise their Rights in the
Rights  Offering.  These  assumptions  should not be  construed to mean that the
Company's  existing  shareholders,  other  than the  Existing  Shareholders  (as
hereinafter  defined)  pursuant  to the  Shareholders  Agreement  and  Pillsbury
pursuant to the  Pillsbury  Agreement,  will not  exercise  their  Rights in the
Rights Offering.

          Because the Conversion  Shares have only  one-twentieth  (1/20) of one
vote per share, the New Investors will control  approximately 4.4% of the voting
power of the Company in an election of directors (based upon the assumptions set
forth above) after  consummation of the  Investment.  At such time, the Investor
Designees  will assume  their  positions as directors of the Company and will be
appointed to committees of the Board of Directors so that the Investor Designees
will  constitute  at  least  22% of each  committee  of the  Company's  Board of
Directors.

          The net  proceeds  of the  Investment  will be used by the  Company to
reduce its current  indebtedness.  See "Proposal No. 2--Background" and "--Board
of Directors  Approval--Effect  of the  Investment  on the  Company's  Financial
Condition and Prospects."

The Company

         Seneca  Foods  Corporation,  which was  founded in 1949,  conducts  its
business  almost  entirely  in food  processing,  including  canned  and  frozen
vegetables and fruit and fruit juice  products.  The Company's food products are
packed under its own brands  (including  Seneca(R),  Libby's(R) (under license),
Aunt Nellie's Farm Kitchen(R), Blue Boy(R) and TreeSweet(R)), private labels and
under the Green Giant(R) brand name.


The New Investors

         The New Investors are  comprised of two Delaware  limited  partnerships
and one Cayman Islands corporation.  The New Investors are affiliated via common
ownership of certain  entities and family  relationships  with the Related Marks
Shareholders.





                                      - 5 -

<PAGE>




The Meeting

Time, Date and Place

          The Meeting will be held at the Company's  offices,  74 Seneca Street,
Dundee, New York on Friday, August 7, 1998 at 1:00 p.m., Eastern Daylight Time.


Record Date

          Holders  of  record  of the  Company's  capital  stock at the close of
business on July 13, 1998,  the Record Date,  are entitled to receive  notice of
and to vote at the Meeting.


Vote Required

          Provided  that a quorum is  present,  the Charter  Amendments  and the
ratification  of auditors are subject to the  affirmative  vote of a majority of
the total votes cast the Meeting.  The Investment is subject to the  affirmative
vote of a majority  of the total  votes cast at the  Meeting.  The  election  of
directors is subject to the affirmative vote of a plurality of the votes cast at
the Meeting by the shareholders entitled to vote thereon. As of the Record Date,
the following  shares were issued and outstanding and entitled to receive notice
of and to vote at the  Meeting:  3,143,125  shares  of  Class  A  Common  Stock;
2,796,555  shares of Class B Common  Stock;  200,000  shares of the 6% Preferred
Stock;  407,240 shares of 10% Series A Preferred Stock and 400,000 shares of the
10%  Series B  Preferred  Stock.  The  Class B Common  Stock,  the 10%  Series A
Preferred  Stock and the 10% Series B Preferred  Stock are each  entitled to one
vote per share on all matters presented to the shareholders at the Meeting.  The
Class A Common Stock is entitled to  one-twentieth  (1/20) of one vote per share
on all matters  presented to the  shareholders at the Meeting.  The 6% Preferred
Stock is entitled to one vote per share,  but only with  respect to the election
of directors.


Item 1 -- Election of Directors

         Shareholders will be asked to elect: (i) three directors (including one
Investor  Designee) to serve until the Company's  Annual Meeting of shareholders
in 2001; (ii) one director (an



                                      - 6 -

<PAGE>




Investor  Designee) to serve until the Company's  Annual Meeting of shareholders
in 2000;  and (iii) one director to serve until the Company's  Annual Meeting of
shareholders in 1999.


Items 2-6 -- The Investment Proposal

          Pursuant  to the  Stock  Purchase  Agreement,  the  Company  will sell
4,166,667  shares  of  New  Preferred  Stock,   convertible   immediately  on  a
share-for-share basis into Class A Common Stock, for an aggregate purchase price
of up to $50 million.  Upon  consummation of the  Investment,  the New Investors
will own approximately  53.8% of the Class A Common Stock and approximately 4.4%
of the voting power of the Company  (assuming  the purchase by the New Investors
of 3,666,667 shares of New Preferred Stock, that none of the Company's  existing
shareholders  exercise  their  Rights  and the  conversion  of all shares of New
Preferred Stock into Class A Common Stock).


Reasons for the Investment

          The  Board of  Directors  of the  Company,  by  unanimous  vote of the
directors,  determined that the  Investment,  together with other aspects of the
Investment  Proposal,   is  in  the  best  interests  of  the  Company  and  its
shareholders.  As a result of certain  acquisitions and the capital expenditures
necessitated  thereby, the Company has substantially  increased its indebtedness
in the last four fiscal years. This increased  indebtedness  potentially reduces
the Company's ability to obtain additional  financing,  respond to market trends
and carry out its planned operations and capital investment  requirements during
economic downturns and other adverse conditions which occur from time to time in
the food processing industry. The net proceeds of the Investment will be used to
reduce the Company's indebtedness.




                                      - 7 -

<PAGE>




Effect on Existing Shareholders; Advantages and Disadvantages of the Investment
  Proposal

          If the Investment is consummated and the New Investors  purchase 3.667
million  shares of New  Preferred  Stock,  and  convert  such  shares into 3.667
million  shares of Class A Common Stock,  the New Investors will control 4.4% of
the voting power of the Company or 16.6% when  combined with the voting power of
the  Related  Marks  Shareholders  (assuming  none  of  the  Company's  existing
shareholders  exercise their rights in the Rights Offering).  Certain provisions
in the Stock Purchase  Agreement,  the  Shareholders  Agreement (as  hereinafter
defined) and the Certificate of Amendment  provide other  opportunities  for the
New  Investors to exercise  some  influence  over the Company,  including (i) at
least 22% of the  representation  on the Board of  Directors  and any  committee
thereof and (ii) the  requirement  of unanimous  Board of Director  approval for
certain major corporate actions, which effectively gives any director (including
the Investor  Designees) a veto power on major issues presented to the Company's
Board of Directors.

          Because  the  Subscription  Price of $12.00 per share is less than the
current market value and tangible book value of the Class A Common Stock ($13.50
and $15.00, respectively,  on July 6, 1998), the Company's existing shareholders
will suffer  potential  dilution to the market value and tangible  book value of
the Common Stock. Also, the aggregate amount of the discount could be treated as
a preferred  stock dividend which could decrease  earnings per share or increase
any per share loss reported in the 1999 fiscal year.

          Advantages  of  the  Investment  to  current  shareholders  include  a
reduction in the  Company's  overall  indebtedness,  reduction of the  Company's
future interest  costs, an improvement in the Company's  coverage ratios and the
guidance  and  expertise  of the  New  Investors  and  the  Investor  Designees.
Furthermore,  the  increased  capital  will  potentially  improve the  Company's
competitiveness  and permit the Company to take  advantage  of various  business
opportunities  that, absent the Investment,  the Company may have been forced to
forego.

          Disadvantages  of  the  Investment  to  current  shareholders  include
potential  dilution  of their  ownership  interest  in the  Company,  a possible
decrease in earnings  per share or increase in any per share loss in fiscal year
1999 and the  reduced  voting  power  of the  existing  shareholders  due to the
purchase by the New Investors.


Board of Directors Approval

         At a meeting of the  Company's  Board of Directors  held April 3, 1998,
the Board, by unanimous vote, determined that the Investment,  together with the
other  aspects  of the  Investment  Proposal,  is in the best  interests  of the
Company and its  shareholders  and approved the  Investment,  the Stock Purchase
Agreement, the Shareholders Agreement, the Registration



                                      - 8 -

<PAGE>




Rights Agreement (as hereinafter defined) and the Certificate of Amendment. At a
subsequent  Board  of  Directors  meeting  held  on June  19,  1998,  the  Board
unanimously reaffirmed its support and approval of the Investment Proposal.


Stock Purchase Agreement

          The Stock  Purchase  Agreement is described  in "Proposal  No.  2--The
Stock Purchase Agreement" and is attached hereto as Appendix A.


The Shareholders Agreement

          The   Shareholders   Agreement   is   described   in   "Proposal   No.
2--Shareholders Agreement" and is attached hereto as Appendix B.


The Registration Rights Agreement

          The  Registration  Rights  Agreement is  described  in  "Proposal  No.
2--Registration Rights Agreement" and is attached hereto as Appendix C.


The Certificate of Amendment

          The  Certificate  of Amendment is  described in "Proposal  No.  2--The
Charter Amendments" and is attached hereto as Appendix D.


Item 7 -- Ratification of Appointment of Independent Auditors

         A  resolution  will be  presented  at the Meeting to ratify  Deloitte &
Touche LLP  ("Deloitte")  by the Board of Directors as  independent  auditors to
examine the  financial  statements of the Company and its  subsidiaries  for the
fiscal year ending March 31, 1999 and to perform  other  appropriate  accounting
services.


         The Board of Directors  recommends that the  shareholders  vote FOR the
Investment  Proposal  (Items 2-6). The Board also  recommends that the Company's
shareholders vote for the other items presented at the Meeting.


                                      - 9 -

<PAGE>








Appraisal Rights

         Under New York Law,  shareholders  are not entitled to any appraisal or
dissenters'  rights with respect to the Investment  Proposal or other matters to
be presented at the Meeting.



                                     - 10 -

<PAGE>



                                 PROPOSAL NO. 1
                              ELECTION OF DIRECTORS

          Under  the  By-Laws  of the  Company  (the  "By-Laws"),  its  Board of
Directors is divided into three classes, as equal in number as possible,  having
staggered  terms of three  years  each.  At this  Meeting  (i)  three  directors
(including  one  Investor  Designee)  will be elected to serve  until the Annual
Meeting of shareholders in 2001 and until their  successors are duly elected and
shall qualify; (ii) one director (an Investor Designee) will be elected to serve
until the Annual Meeting of shareholders in 2000 and until his successor is duly
elected and shall qualify; and (iii) one director will be elected to serve until
the  Annual  Meeting of  shareholders  in 1999 and until his  successor  is duly
elected and shall qualify. As a condition to the closing of the Investment,  the
Company agreed to nominate the Investor Designees for election as directors with
terms  expiring in years 2000 and 2001.  To  accommodate  such  agreement and to
maintain an even distribution amongst the classes of directors,  it is necessary
to decrease the size of the class whose term expires in year 2000. To facilitate
this,  G. Brymer  Humphreys  has agreed to resign from his  position as director
effective  immediately prior to the Meeting. The Board of Directors has accepted
such resignation and nominated G. Brymer Humphreys to serve as a director of the
Company (subject to shareholder approval) for a term expiring in 1999.

          Unless  authority to vote for the election of directors is withheld or
the proxy is marked to the contrary as provided therein, the enclosed proxy will
be voted  for the  election  of the  nominees  listed  below,  three of whom are
presently directors of the Company.

          Although  the  directors do not  contemplate  that any of the nominees
will be unable to serve,  should such a situation  arise, the proxy may be voted
for the election of other persons as directors. Each nominee, to be elected as a
director,  must receive the affirmative vote of a plurality of the votes cast at
the Meeting by the shareholders entitled to vote thereon.




                                     - 11 -

<PAGE>



          The following table sets forth certain information with respect to the
nominees for election as directors and directors whose terms continue beyond the
meeting:

<TABLE>
<CAPTION>

                                                                                                             Served
                                                                                                               as
Director                                 Principal Occupation for Past Five                     Age         Director
                                         Years(1)                                                             Since
- -------                                  ----------------------------------                     ---         --------
<S>                                      <C>                                                    <C>         <C>   

                                         Directors Standing for Election
                                         -------------------------------
To serve  until the  annual  meeting  of  shareholders  in 2001 and until  their
successors are duly elected and shall qualify:

David L. Call                            Emeritus Dean and Professor of the                        66            1985
                                         College of Agriculture and Life
                                         Sciences, Cornell University, Ithaca,
                                         New York, since 1995; Dean of the
                                         College of Agriculture and Life
                                         Sciences, until 1995.

Susan W. Stuart(2)                       Marketing Consultant, Fairfield,                          43            1986
                                         Connecticut.



Andrew M. Boas(3)(4)                     General Partner of Carl Marks                             43             ---
                                         Management Company, L.P. since
                                         1987; President of Carl Marks Offshore
                                         Management, Inc. since 1994;
                                         Managing Director of CMCO, Inc.
                                         since 1982; Vice President of CM
                                         Capital since 1988; Vice President of
                                         Carl Marks & Co., Inc. since 1982.



To serve  until  the  annual  meeting  of  shareholders  in 2000 and  until  his
successor is duly elected and shall qualify:

Arthur H. Baer(3)                        President of Hudson Valley Publishing,                    51             ---
                                         Inc. since 1998; President of XYAN
                                         Inc. from 1996 to 1998; Dean of the
                                         College of Business and  Administration
                                         Drexel University from 1993 to 1996.




                                                     - 12 -

<PAGE>






To serve  until  the  annual  meeting  of  shareholders  in 1999 and  until  his
successor is duly elected and shall qualify:

G. Brymer Humphreys                      President, Humphreys Farms Inc., New                      57            1983
                                         Hartford, New York


                                         Directors Whose Terms Expire
                                                      in 1999

Robert T. Brady                          President and Chief Executive Officer                     57            1989
                                         of Moog Inc., East Aurora, New York.(5)

Arthur S. Wolcott(2)                     Chairman of the Company.                                  72            1949



                                         Directors Whose Terms Expire
                                                      in 2000

Edward O. Gaylord                        President of Gaylord & Company,                           66            1975
                                         Houston,  Texas   and  the    Chairman  
                                         of    EOTT    Energy Corporation,    
                                         Houston,   Texas.(6)

Kraig H. Kayser                          President and Chief Executive Officer                     37            1985
                                         of the Company since 1993 and Vice
                                         President, Secretary and Chief Financial
                                         Officer of the Company until 1993.(7)


<FN>

(1)  Unless  otherwise  indicated,  each  nominee  has  had the  same  principal
     occupation for at least the past five years.

(2)  Susan W. Stuart and Arthur S. Wolcott are daughter and father.

(3)  The election of Messrs.  Boas and Baer as directors of the Company will not
     be effective until the closing of the Investment.  If the Investment is not
     consummated, Messrs. Boas and Baer will not be directors of the Company and
     the size of the Board of Directors will not be increased from seven members
     to nine members.



                                     - 13 -

<PAGE>



(4)  Mr.  Boas is also a  director  of the  following  publicly-held  companies:
     Thousand Trails, Inc. and Vertientes Camaguey Sugar Company, Inc.

(5)  Mr. Brady is also a director of the following publicly-held companies: Acme
     Electric Corporation; Astronics Corporation; M&T Bank Corporation (formerly
     known as First Empire State Corporation); and National Fuel Gas Corp.

(6)  Mr. Gaylord is also a director of the following publicly-held companies: 
     Essex International Inc.; Kinder Morgan Energy Partners, L.P.; and 
     Imperial Holly Corporation.

(7)  Mr. Kayser is also a director of the following  publicly-held  company: 
     Moog Inc.
</FN>
</TABLE>



                             OWNERSHIP OF SECURITIES


          Ownership  by  Management.  The  following  table sets  forth  certain
information  with respect to beneficial  ownership of the Company's  outstanding
Class A Common Stock,  Class B Common Stock,  6% Preferred  Stock,  10% Series A
Preferred  Stock and 10% Series B Preferred  Stock by each  director  and by all
directors and officers as a group as of July 6, 1998  (assuming (i) the issuance
of  3,666,667  shares  of New  Preferred  Stock to the New  Investors;  (ii) the
conversion of the New Preferred Stock on a share-for-share  basis into 3,666,667
shares of Class A Common Stock by the New Investors;  and (iii) that none of the
Company's  existing  shareholders  exercise  the Rights to issued to them in the
Rights  Offering;  ("beneficial  ownership"  for these purposes is determined in
accordance with applicable  Securities and Exchange Commission ("SEC") rules and
includes  shares  over  which a  person  has  sole or  shared  voting  power  or
investment power):
<TABLE>
<CAPTION>

           Name                           Title of Class                     Shares Beneficially
                                                                                     Owned(1)               Percent of Class
                                                                            Prior to          After         Prior to       After
                                                                            Offering        Offering        Offering     Offering
           ----                            -------------                    --------        --------        --------     --------
<S>                          <C>                                          <C>             <C>             <C>           <C>    

Edward O. Gaylord            Class A Common Stock                                4,544           4,544        --- (2)      --- (2)
                             Class B Common Stock                                4,544           4,544        --- (2)      --- (2)
G. Brymer Humphreys          Class A Common Stock                                  800             800        --- (2)      --- (2)
                             Class B Common Stock                                  800             800        --- (2)      --- (2)


                                                                 - 14 -

<PAGE>

Kraig H. Kayser              Class A Common Stock (3)                          269,929         269,929       8.60         3.96
                             Class B Common Stock (4)                          278,329         278,329      10.00        10.00
                             6% Preferred Stock (5)                              8,000           8,000       4.00         4.00
                             10% Series A Preferred Stock (6)                  173,812         173,812      42.70        42.70
                             10% Series B Preferred Stock (7)                  165,080         165,080      41.30        41.30
David L. Call                Class A Common Stock (8)                              600             600        --- (2)      --- (2)
                             Class B Common Stock (8)                              600             600        --- (2)      --- (2)
Susan W. Stuart              Class A Common Stock (9)                          186,151         186,151       5.90         2.73
                             Class B Common Stock (10)                         191,733         191,733       6.90         6.90
                             6% Preferred Stock                                 25,296          25,296      12.60        12.60
Arthur S. Wolcott            Class A Common Stock (11)                         252,549         252,549       8.00         3.70
                             Class B Common Stock (12)                         264,634         264,634       9.50         9.50
                             6% Preferred Stock (13)                            63,288          63,288      31.60        31.60
                             10% Series A Preferred Stock (14)                 212,840         212,840      52.30        52.30
                             10% Series B Preferred Stock (15)                 212,200         212,200      53.00        53.00
Andrew M. Boas               Class A Common Stock (16)                               0       3,666,667        --- (2)    53.84
Robert T. Brady                                                                      0               0        --- (2)      --- (2)
Arthur H. Baer                                                                       0               0        --- (2)      --- (2)
All directors and            Class A Common Stock (18)                         481,759       4,632,514      15.30        68.02
officers as a group (18)     Class B Common Stock (19)                         509,826         509,826      18.20        18.20
                             6% Preferred Stock (20)                            96,584         296,584      48.30        48.30
                             10% Series A Preferred Stock (21)                 386,652         386,652      94.90        94.90
                             10% Series B Preferred Stock (22)                 377,280         377,280      94.30        94.30
<FN>


                  (1)      Unless  otherwise  stated,  each person  named in the
                           table  has sole  voting  and  investment  power  with
                           respect to the shares indicated as beneficially owned
                           by that person.  No stock  options are held by any of
                           the named  individuals or the group.  The holdings of
                           Class A Common  Stock and Class B Common Stock listed
                           in the table do not  include  the  shares  obtainable
                           upon  conversion of the 10% Series A Preferred  Stock
                           and the 10%  Series  B  Preferred  Stock,  which  are
                           currently  convertible  into Class A Common Stock and
                           Class B Common Stock on the basis of 20 and 30 shares
                           of Preferred Stock,  respectively,  for each share of
                           Common Stock.

                  (2)      Less than 1.0%.


                                     - 15 -

<PAGE>

                  (3)      Mr. Kayser has sole voting and investment  power over
                           51,928  shares of Class A Common  Stock  owned by him
                           and sole voting but no  investment  power over 24,950
                           shares owned by his siblings and their children which
                           are subject to a voting trust  agreement of which Mr.
                           Kayser is a trustee. Mr. Kayser has shared voting and
                           investment  power with respect to 76,644  shares held
                           in two  trusts  of  which he is a  co-trustee  and in
                           which he and members of his family are beneficiaries.
                           Robert  Oppenheimer  of  Rochester,  New  York is the
                           other  co-trustee  of the  trusts.  The shares in the
                           table  include (i) 6,117 shares held by the Company's
                           Tax Credit  Employee Stock  Ownership Plan Trust (the
                           "PAYSOP"),  of which Mr.  Kayser is a  trustee;  (ii)
                           78,188  shares held by the Seneca  Foods  Corporation
                           Employees' Pension Benefit Plan (the "Pension Plan"),
                           of which Mr.  Kayser is a trustee;  and (iii)  32,102
                           shares  held  by the  Seneca  Foods  Foundation  (the
                           "Foundation"), of which Mr. Kayser is a director. The
                           shares  reported  in the  table  do not  include  (i)
                           14,912  shares  owned by Mr.  Kayser's  mother,  (ii)
                           19,000 shares held in trust for Mr. Kayser's  mother,
                           or  (iii)  10,534  shares  held by the  Seneca  Foods
                           Corporation   Employees  Savings  Plan  (the  "401(k)
                           Plan"),  over  which the  Company's  officers  may be
                           deemed to have shared  voting and  investment  power.
                           Mr.  Kayser has shared  voting and  investment  power
                           with  respect to the shares held by the  PAYSOP,  the
                           Pension  Plan  and  the   Foundation.   He  disclaims
                           beneficial ownership of the shares held by his mother
                           and in trust for his mother  and the  shares  held by
                           the 401(k) Plan.

                  (4)      Mr. Kayser has sole voting and investment  power over
                           53,628  shares of Class B Common  Stock  owned by him
                           and sole voting but no  investment  power over 32,650
                           shares owned by his siblings and their children which
                           are subject to a voting trust  agreement of which Mr.
                           Kayser is a trustee. Mr. Kayser has shared voting and
                           investment  power with respect to 76,644  shares held
                           in two  trusts  of  which he is a  co-trustee  and in
                           which he and members of his family are beneficiaries.
                           Robert  Oppenheimer  of  Rochester,  New  York is the
                           other  co-trustee  of the  trusts.  The shares in the
                           table include (i) 6,117 shares held by the PAYSOP, of
                           which Mr.  Kayser is a trustee;  (ii)  78,188  shares
                           held by the Pension  Plan,  of which Mr.  Kayser is a
                           trustee;   and  (iii)  31,102   shares  held  by  the
                           Foundation,  of which Mr.  Kayser is a director.  The
                           shares in the table do not include (i) 14,912  shares
                           owned by Mr. Kayser's mother; (ii) 19,000 shares held
                           in trust for Mr.  Kayser's  mother;  and (iii)  3,916
                           shares  held  by the  401(k)  Plan,  over  which  the
                           Company's  officers  may be  deemed  to  have  shared
                           voting and  investment  power.  Mr. Kayser has shared
                           voting  and  investment  power  with  respect  to the
                           shares held by the PAYSOP,  the Pension  Plan and the
                           Foundation.  He disclaims beneficial ownership of the
                           shares held by his mother and in trust for his mother
                           and the shares held by the 401(k) Plan.

                  (5)      Does not include 27,536 shares of 6% Preferred  Stock
                           held by Mr. Kayser's brother,  as to which Mr. Kayser
                           disclaims beneficial  ownership.  See the table under
                           "--Principal Owners of Voting Stock."

                  (6)      Mr.  Kayser has shared  voting and  investment  power
                           with  respect  to  141,644  shares  of 10%  Series  A
                           Preferred Stock held in two trusts  described in note


                                     - 16 -

<PAGE>

                           3 above.  The total  173,812  shares of 10%  Series A
                           Preferred Stock are convertible  into 8,690 shares of
                           Class A Common  Stock  and  8,690  shares  of Class B
                           Common Stock.

                  (7)      Mr.  Kayser has shared  voting and  investment  power
                           with  respect  to  165,080  shares  of 10%  Series  B
                           Preferred Stock held in two trusts described in notes
                           3 and 4 above.  These  shares  are  convertible  into
                           5,502 shares of Class A Common Stock and 5,502 shares
                           of Class B Common Stock.

                  (8)      Dr.  Call has sole voting and  investment  power over
                           200 shares of Class A Common  Stock and 200 shares of
                           Class B Common  Stock he owns.  He has shared  voting
                           and  investment  power  over  400  shares  of Class A
                           Common  Stock and 400 shares of Class B Common  Stock
                           owned jointly with his spouse.

                  (9)      The shares in the table  include (i) 11,276 shares of
                           Class A Common  Stock held by Ms.  Stuart's  husband;
                           (ii) 2,594 shares owned by her sister's son, of which
                           Ms. Stuart is the trustee; (iii) 6,117 shares held by
                           the PAYSOP,  of which Ms.  Stuart is a trustee;  (iv)
                           78,188  shares held by the Pension Plan, of which Ms.
                           Stuart is a trustee;  and (v) 32,102  shares  held by
                           the Foundation of which Ms. Stuart is a director. Ms.
                           Stuart has shared  voting and  investment  power with
                           respect to the shares held by the PAYSOP, the Pension
                           Plan  and  the   Foundation   and  sole   voting  and
                           investment  power with respect to the shares owned by
                           her sister's son. She disclaims  beneficial ownership
                           of the shares held by her husband.

                  (10)     The shares in the table  include (i) 12,668 shares of
                           Class B Common  Stock held by Ms.  Stuart's  husband;
                           (ii) 6,392  shares  owned by her  sister's  sons,  of
                           which Ms.  Stuart is the trustee;  (iii) 6,117 shares
                           held by the PAYSOP, of which Ms. Stuart is a trustee;
                           (iv) 78,188 shares held by the Pension Plan, of which
                           Ms.  Stuart is a trustee;  and (v) 31,102 shares held
                           by the  Foundation of which Ms. Stuart is a director.
                           Ms.  Stuart has shared  voting and  investment  power
                           with  respect to the shares held by the  PAYSOP,  the
                           Pension Plan and the  Foundation  and sole voting and
                           investment  power with respect to the shares owned by
                           her sister's sons. She disclaims beneficial ownership
                           of the shares held by her husband.

                  (11)     The shares in the table  include (i) 46,826 shares of
                           Class A Common Stock held by Mr. Wolcott's wife; (ii)
                           6,117 shares held by the PAYSOP, of which Mr. Wolcott
                           is a trustee; (iii) 78,188 shares held by the Pension
                           Plan,  of which Mr.  Wolcott is a  trustee;  and (iv)
                           32,102  shares held by the  Foundation,  of which Mr.
                           Wolcott is a  director.  The shares  reported  in the
                           table do not include  (i)  278,540  shares of Class A
                           Common Stock held directly by Mr. and Mrs.  Wolcott's
                           offspring  and  their  families  (including  Susan W.
                           Stuart)  or (ii)  10,534  shares  held by the  401(k)
                           Plan, over which the Company's officers may be deemed
                           to have  shared  voting  and  investment  power.  Mr.
                           Wolcott has shared voting and  investment  power with
                           respect to the shares held by the PAYSOP, the Pension
                           Plan  and the  Foundation.  He  disclaims  beneficial
                           ownership  with  respect  to the  shares  held by his
                           wife, his offspring and their families and the 401(k)
                           Plan.


                                     - 17 -

<PAGE>

                  (12)     The shares in the table  include (i) 34,338 shares of
                           Class B Common Stock held by Mr. Wolcott's wife; (ii)
                           6,117 shares held by the PAYSOP, of which Mr. Wolcott
                           is a trustee; (iii) 78,188 shares held by the Pension
                           Plan,  of which Mr.  Wolcott is a  trustee;  and (iv)
                           31,102  shares held by the  Foundation,  of which Mr.
                           Wolcott is a director. The shares in the table do not
                           include  (i) 316,516  shares of Class B Common  Stock
                           held directly by Mr. and Mrs. Wolcott's offspring and
                           their  families  (including  Susan W. Stuart) or (ii)
                           3,916 shares held by the 401(k) Plan,  over which the
                           Company's  officers  may be  deemed  to  have  shared
                           voting and investment  power.  Mr. Wolcott has shared
                           voting  and  investment  power  with  respect  to the
                           shares held by the PAYSOP,  the Pension  Plan and the
                           Foundation.  He disclaims  beneficial  ownership with
                           respect to the shares held by his wife, his offspring
                           and their families and the 401(k) Plan.

                  (13)     Includes  30,444  shares of 6%  Preferred  Stock held
                           under  a  shareholder  voting  agreement  giving  Mr.
                           Wolcott  sole  voting  power of the  shares,  but not
                           investment  power  or  beneficial  ownership  of  the
                           shares.   Does  not  include  101,176  shares  of  6%
                           Preferred   Stock  held  directly  by  Mr.  and  Mrs.
                           Wolcott's  offspring  (including Susan W. Stuart), as
                           to which Mr. Wolcott disclaims beneficial ownership.

                  (14)     These shares are convertible into 10,642 shares of 
                           Class A Common Stock and 10,642 shares of Class B
                           Common Stock.

                  (15)     These shares are convertible into 7,073 shares of 
                           Class A Common Stock and 7,073 shares of Class B
                           Common Stock.

                  (16)     Includes 3,666,667 shares of Class A Common Stock
                           (assuming conversion of the shares of New Preferred
                           Stock) owned by the New Investors as to which Mr. 
                           Boas disclaims beneficial ownership.

                  (17)     Does not include  300 shares of Class A Common  Stock
                           and 300 shares of Class B Common  Stock  owned by Mr.
                           Brady's  children  as to which  Mr.  Brady  disclaims
                           beneficial ownership.

                  (18)     See notes 3, 8, 9, 11, 16 and 17 above.

                  (19)     See notes 4, 8, 10 and 12 above.

                  (20)     See notes 5 and 13 above.

                  (21)     See notes 6 and 14 above.

                  (22)     See notes 7 and 15 above.


                                     - 18 -

<PAGE>

</FN>
</TABLE>

          Principal  Owners of Voting Stock.  The following table sets forth, as
of July 6, 1998,  certain  information  with  respect  to  persons  known by the
Company to be the beneficial  owners of more than five percent of the classes of
stock  ("beneficial  ownership"  for these  purposes is determined in accordance
with  applicable  Commission  rules and includes  shares over which a person has
sole or shared voting power or investment  power).  The holdings of Common Stock
listed in the table do not include the shares  obtainable upon conversion of the
10% Series A  Preferred  Stock and the 10% Series B Preferred  Stock,  which are
currently  convertible into Class A Common Stock and Class B Common Stock on the
basis of 20 and 30 shares of Preferred  Stock,  respectively,  for each share of
Common  Stock.  The holdings of Class A Common Stock listed in the table as held
"After Offering"  assumes (i) the issuance to the New Investors of 3.667 million
shares of New Preferred  Stock and the conversion of those shares on a share-for
share  basis  Class  A  Common  Stock  and  (ii)  that  none  of  the  Company's
existing shareholders exercise their Rights in the Rights Offering.


<PAGE>




<TABLE>

                           6% Preferred Stock

<CAPTION>

                                                  Amount of Shares and Nature of Beneficial Ownership
Name and Address                         Sole Voting          Shared Voting and        Total        Percent of Total
                                                                                       -----        ----------------
of Beneficial Owner                 and Investment Power      Investment Power
- -------------------                 --------------------      ----------------
<S>                                 <C>                       <C>                       <C>          <C>   

Arthur S. Wolcott (1)                            32,844               30,444 (2)         63,288               31.6%
L. Jerome Wolcott, Sr. Trust                        ---               30,444 (3)         30,444               15.2
Southbury, Connecticut
Kurt C. Kayser                                   27,536 (4)              ---             27,536               13.8
Sarasota, Florida
Susan W. Stuart                                  25,296 (5)              ---             25,296               12.6
Fairfield, Connecticut
Bruce S. Wolcott                                 25,296 (5)              ---             25,296               12.6
Canandaigua, New York
Grace W. Wadell                                  25,292 (5)              ---             25,292               12.6
Bala Cynwyd, Pennsylvania
Mark S. Wolcott                                  25,292 (5)              ---             25,292               12.6



                                                                 - 19 -

<PAGE>


                           10% Series A Preferred Stock


                                                  Amount of Shares and Nature of Beneficial Ownership
Name and Address                         Sole Voting          Shared Voting and        Total       Percent of Total
                                                                                       -----       ----------------
of Beneficial Owner                 and Investment Power      Investment Power
- -------------------                 --------------------      ----------------
Arthur S. Wolcott                               212,840 (6)           ---             212,840                52.3%
Kraig H. Kayser (7)                              32,168           141,644 (8)         173,812                42.7
Hannelore Wolcott                                20,588               ---              20,588                 5.1
Penn Yan, New York

                           10% Series B Preferred Stock

                                                 Amount of Shares and Nature of Beneficial Ownership
Name and Address                       Sole Voting           Shared Voting and         Total        Percent of Total
                                                                                       -----        ----------------
of Beneficial Owner                and Investment Power       Investment Power
- -------------------                --------------------       ----------------
Arthur S. Wolcott                              212,200 (9)           ---              212,200                53.0%
Kraig H. Kayser                                    ---           165,080 (10)         165,080                41.3
Hannelore Wolcott                               22,720               ---               22,720                 5.7


<PAGE>




                           Class B Common Stock

                                                 Amount of Shares and Nature of Beneficial Ownership
Name and Address                       Sole Voting           Shared Voting and          Total        Percent of Total
                                                                                        -----        ----------------
of Beneficial Owner                and Investment Power       Investment Power
- -------------------                --------------------       ----------------
Edwin S. Marks (11) (12)                           145,000          335,088             480,088              17.2%
Kraig H. Kayser                                     53,628          224,701  (13)       278,329              10.0
Arthur S. Wolcott                                  114,889          149,745  (14)       264,634               9.5
CMCO, Inc. (15)                                    232,568              ---             232,568               8.3
Susan W. Stuart                                     57,266          134,467  (16)       191,733               6.9
Hansen Fruit & Cold Storage                        170,500              ---             170,500               6.1
Co., Inc. (17)
</TABLE>


                                                                 - 20 -

<PAGE>

<TABLE>

                           Class A Common Stock
<CAPTION>

                                                        Amount of Shares and Nature of Beneficial Ownership
Name and Address                       Sole Voting             Shared Voting and               Total             Percent of Total
                                                                                               -----             ----------------
of Beneficial Owner                and Investment Power         Investment Power
                                   Prior to       After       Prior to       After     Prior to      After     Prior to     After
                                   Offering     Offering      Offering      Offering   Offering    Offering    Offering   Offering
- -------------------                --------     --------      --------      --------   --------    --------    --------   --------
<S>                                <C>          <C>           <C>           <C>        <C>         <C>         <C>        <C> 

Edwin S. Marks (11)(18)                145,000     145,000         343,088    343,088     488,088     488,088      15.5%       7.20%
Great Neck, New York
The Pillsbury Company                      ---         ---         346,570    346,570     346,570     346,570      11.0        5.08
Grand Metropolitan plc
Minneapolis, Minnesota (19)
Kraig H. Kayser (20)                    51,928      51,928         218,001    218,001     269,929     269,929       8.6        3.96
Arthur S. Wolcott (21)                  89,316      89,316         163,233    163,233     252,549     252,549       8.0        3.70
CMCO, Inc. (15)                        232,568     232,568             ---        ---     232,568     232,568       7.4        3.41
New York, New York
Susan W. Stuart (22)                    55,874      55,874         130,277    130,217     186,151     186,151       5.9        2.73
Hansen Fruit & Cold Storage            170,500     170,500             ---        ---     170,500     170,500       5.4        2.50
Co., Inc. (17)
Yakima, Washington
Carl Marks Strategic                       ---   2,750,000            ---        ---         ---    2,750,000       ---       40.38
 Investments, L.P.
New York, New York
Carl Marks Strategic                       ---     825,000             ---        ---         ---     825,000       ---       12.11
 Investments II, L.P.
New York, New York
Uranus Fund, Ltd.                          ---      91,667             ---        ---         ---      91,667       ---        1.34
New York, New York


<PAGE>
<FN>

   (1)   Business address:  Suite 1010, 1605 Main Street, Sarasota, Florida 34236.

   (2)   See note 13 to the table under the heading "--Ownership by Management"
         and note 3 below.

   (3)   The L. Jerome  Wolcott,  Sr.  Trust does not have voting  power but has
         other attributes of beneficial  ownership with respect to these shares,
         which  are also  included  in Arthur S.  Wolcott's  shares  (see note 2
         above).

   (4)   These shares are included in the shares described in note 5 to the 
         table under the heading "--Ownership by Management."


                                     - 21 -

<PAGE>

   (5)   These shares are included in the shares described in note 13 to the
         table under the heading "--Ownership by Management."

   (6)   See note 14 to the table under the heading "--Ownership by Management."

   (7)   Business address: 1162 Pittsford-Victor Road, Pittsford, New York 14534.

   (8)   See note 6 to the table under the heading "--Ownership by Management."

   (9)   See note 15 to the table under the heading "--Ownership by Management."

   (10)  See note 7 to the table under the heading "--Ownership by Management."

   (11)  Based on a statement  on Schedule  13D filed by Edwin S. Marks with the
         Commission  (as most recently  amended in July 1998).  See also note 16
         below.

   (12)  Edwin S. Marks  shares  voting and  dispositive  power with  respect to
         102,520  of  these  shares  with  his  wife.  He  disclaims  beneficial
         ownership  of his  wife's  shares.  The  balance  of the shares in this
         column are owned by CMCO, Inc. See notes 11 and 12 above.

   (13)  See note 4 to the table under the heading "--Ownership by Management."

   (14)  See note 12 to the table under the heading "--Ownership by Management."

   (15)  Based on a  statement  on  Schedule  13D filed by CMCO,  Inc.  with the
         Commission  (as most recently  amended in July 1998).  CMCO,  Inc. is a
         private  holding company of which Edwin S. Marks is the President and a
         shareholder. See also note 11 above and note 19 below.

   (16)  See note 10 to the table under the heading "--Ownership by Management."

   (17)  Based on a  statement  on  Schedule  13D filed with the  Commission  by
         Hansen  Fruit & Cold  Storage Co.,  Inc.  ("Hansen  Fruit") in November
         1988.  According to the Schedule 13D, Gary Hansen,  the President and a
         director of Hansen Fruit,  has sole voting and  dispositive  power over
         the indicated shares.

   (18)  Edwin S. Marks  shares  voting and  dispositive  power with  respect to
         110,520 of these shares with his wife and his  daughters.  He disclaims
         beneficial ownership of these shares. The balance of the shares in this
         column are owned by CMCO, Inc. See note 16 below.

   (19)  Based on a statement on Schedule 13D filed by Pillsbury and Grand 
         Metropolitan with the Commission in March 1996.

   (20)  See note 3 to the table under the heading "--Ownership by Management."


                                     - 22 -

<PAGE>

   (21)  See note 11 to the table under the heading "--Ownership by Management."

   (22)  See note 9 to the table under the heading "--Ownership by Management."
</FN>
</TABLE>


Information Concerning Operation Of The Board of Directors

          In order to facilitate the handling of various  functions of the Board
of Directors,  the Board has  appointed  several  committees  including an Audit
Committee, a Compensation Committee and a Nominating Committee.

          The members of the Audit  Committee are Edward O. Gaylord  (Chairman),
Robert T. Brady,  David L. Call and G.  Brymer  Humphreys.  The Audit  Committee
recommends  to the  full  Board  of  Directors  the  engagement  of  independent
auditors,  reviews with the auditors the scope and results of the audit, reviews
with the corporate  management  the scope and results of the Company's  internal
auditing procedures,  reviews the independence of the auditors and any non-audit
services provided by the auditors,  reviews with the auditors and management the
adequacy of the  Company's  system of  internal  accounting  controls  and makes
inquiries into other matters within the scope of its duties.

          The  Nominating  Committee  consists of Arthur S. Wolcott  (Chairman),
Robert T. Brady and G. Brymer  Humphreys.  The Nominating  Committee screens and
selects  nominees  for  vacancies  in the  Board  of  Directors  as they  occur.
Consideration  will  be  given  to  serious  candidates  for  director  who  are
recommended by shareholders of the Company. (Shareholder recommendations must be
in writing and  addressed  to the  Chairman  of the  Nominating  Committee,  c/o
Corporate Secretary,  1162 Pittsford-Victor Road, Pittsford, New York 14534, and
should include a statement  setting forth the  qualifications  and experience of
the proposed candidates and basis for nomination.)

          The  Compensation  Committee  consists  of David L.  Call  (Chairman),
Edward O. Gaylord and Susan W. Stuart.  The Compensation  Committee  establishes
the level of compensation on an annual basis for all executive officers.

          As part of the Investment,  the Company, the New Investors and certain
existing  shareholders  of the Company  entered  into a  Shareholders  Agreement
whereby the parties  agreed that the  Investor  Designees  would be appointed to
fill at least 22% of the  positions on any and all  committees  of the Company's
Board of Directors.  See "Proposal No.  2--Description of the Equity Investment"
regarding   voting   arrangements  and  nominee  rights  as  set  forth  in  the
Shareholders Agreement.

          During the year ended March 31, 1998,  the Board of Directors had four
meetings,  the Audit Committee had three meetings,  the Nominating Committee had
one  meeting and the  Compensation  Committee  had one  meeting.  All  directors
attended at least 75% of the  aggregate  of the total  number of meetings of the
Board of Directors and the total number of meetings held by any committee of the
Board on which he or she served.




                                     - 23 -

<PAGE>



Certain Transactions

          Humphreys  Farms Inc. is a member of Agrilink  Foods, a processing and
marketing  cooperative.  During  fiscal 1998,  Humphreys  Farms Inc.,  acting on
behalf of Agrilink  Foods,  delivered  to the  Company raw product  with a total
value (including crop,  harvesting and trucking payments) of $219,550. G. Brymer
Humphreys,  a director of the Company,  is President  and a 23%  shareholder  of
Humphreys Farms Inc.

Section 16(a) Beneficial Ownership Reporting Compliance

          Section 16(a) of the Securities Exchange Act of 1934 requires that the
Company's  directors,  officers  and  shareholders  owning  more than 10% of the
Company file reports with the  Commission  within the first 10 days of the month
following  any  purchase  or sale of shares in the  Company.  The Company is not
aware that any director  failed to make such filings in a timely  manner  during
the past year.


                               Executive Officers

The following is a listing of the Company's executive officers:
<TABLE>
<CAPTION>
                                                                                                              Served as
                                                                                                               Officer
Officer                         Principal Occupation for Past Five Years(1)                     Age             Since
- -------                         -------------------------------------------                     ---           ---------
<S>                             <C>                                                             <C>           <C>   


Arthur S. Wolcott               See table under "Election of Directors".                          72             1949

Kraig H. Kayser                 See table under "Election of Directors".                          37             1991

Philip G. Paras                 Vice President-Finance of the Company since                       37             1996
                                1996 and  Treasurer  of the Company  since 1997;
                                Vice  President  of the  Chase  Manhattan  Bank,
                                Syracuse, New York, 1993 until 1996.

Jeffrey L. Van Riper            Secretary and Controller of the Company.                          41             1986

Sarah S. Mortensen              Assistant Secretary of the Company.                               53             1986


<FN>

(1)  Unless otherwise indicated, each officer has had the same principal 
     occupation for at least the past five years.
</FN>
</TABLE>



                                     - 24 -

<PAGE>





Executive Compensation



         The following table sets forth the compensation  paid by the Company to
the  chief  executive  officer  and to the  most  highly  compensated  executive
officers  whose  compensation  exceeded  $100,000  (the  "Named  Officers")  for
services  rendered in all capacities to the Company and its subsidiaries  during
the fiscal years ended March 31, 1998, 1997 and 1996.

    Name of Individual and             Fiscal             Annual Compensation
     Principal Position                 Year              Salary        Bonus
    ----------------------             ------             ------        -----

      Arthur S. Wolcott                 1998             $336,000     $     --
        Chairman and Director           1997              340,000           --
                                        1996              340,000           --


       Kraig H. Kayser                  1998             $292,000           --
         President, Chief Executive     1997              287,000           --
         Officer and Director           1996              287,000           --



Pension Benefits

          The executive  officers of the Company are entitled to  participate in
the Pension Plan  (referred to in this section as the "Plan"),  which is for the
benefit of all employees  meeting certain  eligibility  requirements.  Effective
August 1,  1989,  the  Company  amended  the Plan to  provide  improved  pension
benefits under the Plan's Excess Formula. The Excess Formula for the calculation
of the annual  retirement  benefit is:  total years of credited  service (not to
exceed 35) multiplied by the sum of (i) 0.6% of the participant's average salary
(five  highest  consecutive  years,  excluding  bonus),  and  (ii)  0.6%  of the
participant's  average  salary in excess of his  compensation  covered by Social
Security.

          Participants  who were employed by the Company prior to August 1, 1988
are eligible to receive the greater of their benefit determined under the Excess
Formula or their benefit determined under the Offset Formula. The Offset Formula
is: (i) total years of credited  service  multiplied by $120,  plus (ii) average
salary  multiplied  by 25%,  less 74% of the primary  Social  Security  benefit.
Pursuant to changes required by the Tax Reform Act of 1986 (the "1986 Act"), the
Company  amended the Plan to cease further  accruals under the Offset Formula as
of July 31, 1989.  Participants who were eligible to receive a benefit under the
Offset  Formula will receive the greater of their benefit  determined  under the
Excess Formula or their benefit  determined  under the Offset Formula as of July
31, 1989. The maximum permitted annual retirement income under either formula is
$130,000.

          The following table sets forth estimated  annual  retirement  benefits
payable at age 65 for participants in certain  compensation and years of service
classifications using the highest number obtainable under both



                                     - 25 -

<PAGE>



formulas  (based on the  maximum  Social  Security  benefit  in  effect  for the
calendar year ending December 31, 1997):

<TABLE>
<CAPTION>
     Five Highest
     Consecutive                                                              ANNUAL BENEFITS
   Years' Earnings
   ---------------     -------------------------------------------------------------------------------------------------------------
                       15 Years                 20 Years                 25 Years                 30 Years                 35 Years
                       --------                 --------                 --------                 --------                 --------
  <S>                  <C>                      <C>                      <C>                      <C>                      <C>  

      $ 90,000         $ 13,500                  $17,900                  $22,400                  $26,900                  $31,300

       120,000           19,900                   25,100                   31,400                   37,700                   43,900

       150,000           27,400                   32,300                   40,400                   48,500                   56,500

  180,000 or higher      28,400                   33,300                   41,600                   49,900                   58,200

</TABLE>


         Under the Plan, Arthur S. Wolcott and Kraig H. Kayser have 49 years and
6 years of credited service, respectively. Their compensation during fiscal year
1998  covered by the Plan was  $336,000  for Mr.  Wolcott and  $292,000  for Mr.
Kayser.  The Code  limits  the  amount of  compensation  that can be taken  into
account in calculating retirement benefits (for 1998 the limit is $160,000).


Directors' Fees

         During fiscal year 1998, directors were paid a fee of $1,000 per month.
Any director who is also an officer of the Company receives no director's fee.


Stock Options

         No options  were granted or exercised in the period from April 1, 1997,
to the date of this Proxy Statement,  nor were any unexpired options held at the
latter date by any officer or director of the Company.


Profit Sharing Bonus Plan

          The  Company  has a Profit  Sharing  Bonus Plan for  certain  eligible
employees  of the Company  ("Corporate  Profit  Sharing"  for the  officers  and
certain key corporate  employees and "Operating Unit Profit Sharing" for certain
key operating unit employees).  Under Corporate  Profit Sharing,  some or all of
the Corporate  Profit Sharing Pool (10% of the Corporate Bogey as defined below)
will be paid only if Pre-Tax  Profits (as defined) equal or exceed the Corporate
Bogey.  The bonuses will be distributed at the sole  discretion of the Company's
chief  executive  officer  upon  approval  of such  bonuses by the  Compensation
Committee of the Board of Directors.  Under the Operating  Unit Profit  Sharing,
the Operating Unit Profit Sharing pool (10% of Pre-Tax Profit less the Operating
Unit  Bogey as defined  below)  will be paid only if the  Pre-Tax  Profit of the
Operating Unit equals or exceeds the Operating  Unit Bogey.  The bonuses will be
distributed at the discretion of the Operating Unit  President.  For fiscal 1998
the  Corporate  Bogey will be equal to the  greater  of (i) five  percent of the
prior  year's   Consolidated  Net  Worth  of  the  Company  plus  the  Pillsbury
Subordinated



                                     - 26 -

<PAGE>



Note or (ii) five percent plus the annual  increase in the Consumer  Price Index
greater than five percent,  times the prior year's Consolidated Net Worth of the
Company.  The Operating  Unit Bogey will be an amount equal to the average gross
assets employed by the Vegetable,  Juice or Flight  Operations for the preceding
12 months  divided by the  consolidated  average gross assets of the Company for
the same period multiplied by the Corporate Bogey.

          The bonuses earned by the Company's Named Officers for the 1998 fiscal
year are included in the  executive  compensation  table above.  No bonuses were
earned in 1998, 1997 or 1996 under the Profit Sharing Bonus Plan.


Compensation Committee Interlocks and Insider Participation

          Mr.  Kayser serves as a member of the  Compensation  Committee of Moog
Inc. and as a director on its Board.  Mr. Brady,  who is the President and Chief
Executive  Officer of Moog Inc.,  serves as a director on the  Company's  Board.
Members of the Company's  Compensation  Committee are David L. Call  (Chairman),
Edward O. Gaylord and Susan W. Stuart.


Compensation Committee Report On Executive Compensation

          The  Compensation  Committee  of the Board of  Directors  is  composed
entirely of outside  directors.  The  Compensation  Committee is responsible for
providing overall guidance with respect to the Company's executive  compensation
programs.  The goal of the  Compensation  Committee is to maintain a competitive
compensation  program in order to attract and retain well qualified  management,
to provide  management with the incentive to accomplish the Company's  financial
and operating  objectives  and to link the interests of the Company's  executive
officers and  management to the interests of its  shareholders  through  bonuses
tied to financial  performance.  The Compensation Committee is composed of three
members  and meets  annually  to review  the  Company's  compensation  programs,
including executive salary administration and the Corporate Profit Sharing plan.

          The  Compensation  Committee  believes that the  Company's  executives
should be rewarded for their  contributions  to the Company's  attaining  annual
financial  goals, as set forth in the annual budget which is subject to revision
during the year, and their attaining annual individual  objectives.  The Company
pays its executive officers two principal types of compensation: base salary and
Corporate Profit Sharing plan, each of which is more fully described below.

          Base Salary - The Company has historically established the base salary
of its  executive  officers on the basis of each  executive  officer's  scope of
responsibility, experience, individual performance and accountability within the
Company.  In that  regard  the  Company  reviews  comparable  salary  and  other
compensation arrangements in similar businesses and companies of similar size to
determine  appropriate  levels  necessary  to attract  and  retain  top  quality
management.

          Profit  Sharing Plan - To further align the interests of the executive
officers with those of the Company's shareholders, a significant component of an
executive  officer's  total  compensation  arrangement is  participation  in the
annual profit  sharing plan. An executive is rewarded with a cash bonus equal to
a percentage of the



                                     - 27 -

<PAGE>



executive's  base  salary if the  Pre-Tax  Profit of the  Company  for that year
equals or exceeds the Corporate Bogey (see "--Profit Sharing Bonus Plan").

          Performance  Review - The  general  policies  described  above for the
compensation of executive officers also apply to the compensation level approved
by the  Compensation  Committee  with respect to the 1998  compensation  for the
Chief Executive Officer.  Based on the criteria outlined above, the Compensation
Committee  awarded to Kraig H. Kayser a base salary of $292,000  for fiscal year
1998. The  Compensation  Committee  recognized Mr.  Kayser's  leadership role in
guiding the overall  performance  of the Company as well as managing costs while
growing the business.


Summary

          The Compensation Committee is committed to attracting,  motivating and
retaining executives who will help the Company meet the increasing challenges of
the  food  processing  industry.   The  Compensation  Committee  recognizes  its
responsibility  to  the  Company's  shareholders  and  intends  to  continue  to
establish  and  implement   compensation   policies  that  are  consistent  with
competitive  practice  and  are  based  on the  Company's  and  the  executives'
performance.

          This report has been  submitted by the  Compensation  Committee of the
Company's Board of Directors:

             David L. Call          Edward O. Gaylord          Susan W. Stuart


Common Stock Performance Graph

         The following  graph shows the  cumulative,  five-year total return for
the Company's Common Stock compared with the Nasdaq Market Index (which includes
the Company) and a peer group of companies (described below).

         Performance  data  assumes that $100.00 was invested on March 31, 1993,
in the Company's  Class B Common Stock,  the Nasdaq Market,  and the peer group.
The data assumes the  reinvestment  of all cash  dividends and the cash value of
other  distributions.  Stock  price  performance  shown  in  the  graph  is  not
necessarily indicative of future stock performance.


<TABLE>

               Comparison of Five Year Cumulative Total Return of
                            Seneca Foods Corporation
                       NASDAQ Market Group and Peer Group

<CAPTION>
                            SENECA    PEER        NASDAQ
                    <S>     <C>       <C>         <C>
                    1993    100.00    100.00      100.00
                    1994    127.87    100.19      107.73
                    1995    224.59     94.65      118.41
                    1996    209.84    111.49      159.59
                    1997    229.51    135.90      177.02
                    1998    219.67    169.33      265.99
</TABLE>



                                                     - 28 -

<PAGE>



          The companies in the peer group are H.J. Heinz Company,  J.M.  Smucker
Company,    Vacu-Dry    Company,    Chiquita   Brands    International,    Inc.,
Cadbury-Schweppes plc, and Northland Cranberries, Inc.

          The companies in the peer group for the proxy statement for the fiscal
year ended March 31, 1997, were Ampal-Amer Israel, H.J. Heinz Company,  Odwalla,
Inc., J.M. Smucker Company, Stokely USA, Inc. and Vacu Dry Company. Stokely USA,
Inc. was purchased by Chiquita Brands International,  Inc. during the past year.
Data available for Odwalla, Inc. did not include data for the complete five-year
period  ended March 31,  1998.  Although the Company was advised by a consultant
that  Ampal-Amer  Israel was a competitor;  the Company does not have sufficient
information  to confirm  that fact and does not, in fact,  consider  Ampal- Amer
Israel to be a competitor of the Company.  The performance  graph for this Proxy
Statement therefore eliminates  Ampal-Amer Israel from the Company's peer group.
The Company  believes the peer group used for this Proxy  Statement more closely
resembles its own operations than the peer group used for the prior year's proxy
statement.

          The Board of  Directors of the Company  unanimously  recommends a vote
FOR approval of the election of directors. Unless otherwise instructed,  proxies
will be voted for the  election  of David L. Call,  Susan W.  Stuart,  Andrew M.
Boas, Arthur H. Baer and G. Brymer Humphreys.







                                     - 29 -

<PAGE>



                                 PROPOSAL NO. 2
                           APPROVAL OF THE ISSUANCE OF
                        4,166,667 SHARES OF NEW PREFERRED
                     STOCK IN CONNECTION WITH THE INVESTMENT

          At the Meeting, shareholders of the Company will be asked to vote on a
proposal to approve the issuance of 4,166,667 shares of New Preferred Stock. The
purpose of the Investment is to sell 1.167 million shares of New Preferred Stock
to the New  Investors in  accordance  with the Stock  Purchase  Agreement and to
offer up to  3,000,000  shares  of New  Preferred  Stock to the  holders  of the
Company's  Common Stock in  accordance  with the Rights  Offering,  with the New
Investors  acting as standby  purchasers  with respect to shares offered but not
purchased  in the  Rights  Offering  by such  shareholders.  See  "--The  Rights
Offering." Shareholder approval of this Proposal is required by rule 4460 of the
Nasdaq National Stock Market,  the exchange on which the  outstanding  shares of
Class A Common Stock are listed, which requires shareholder approval when shares
are to be issued  which  will be equal to or in excess of twenty  percent of the
number of shares  outstanding  prior to such issuance.  Pursuant to rule 4460 of
the Nasdaq  National  Stock Market,  the  affirmative  vote of a majority of the
total votes cast on the proposal is required to adopt the proposal.

Description of the Equity Investment

          The Company has entered into a Stock Purchase  Agreement,  dated as of
June 22, 1998 (the "Stock Purchase  Agreement"),  with the New Investors whereby
the New Investors  have agreed to (i) purchase  1.167 million  shares of the New
Preferred Stock at a price of $12.00 per share (for total  consideration  of $14
million) and (ii)  purchase at $12.00 per share up to 2.5 million  shares of New
Preferred  Stock which the Company's  shareholders do not purchase in the Rights
Offering.  If not less than 2.5 million shares become  available for purchase by
the New Investors, their total purchase price for the 2.5 million shares will be
$30  million.  Pursuant to the terms of the Stock  Purchase  Agreement,  the New
Investors  have the right to purchase up to  1,181,996  shares of New  Preferred
Stock (the  "Option  Shares").  The Option  Shares may be  purchased at any time
prior to the closing of the  Investment and may be purchased even if shareholder
approval of the  Investment  Proposal is not  obtained.  The Company will not be
required to issue in connection with the Stock Purchase Agreement and the Rights
Offering  (including  the  Option  Shares)  more  than  4,166,667  shares of New
Preferred  Stock, or a total sale of up to $50,000,004 (the "$50 Million Limit")
to the New Investors and to  shareholders  who exercise  their  purchase  rights
under the Rights Offering.  This limitation  affects only the purchase rights of
the New Investors. Each of the Company's shareholders who is issued Rights under
the  Rights  Offering  may  exercise  all Rights so  received,  except for those
shareholders  who have agreed not to exercise  their  Rights as described in the
following paragraphs.




                                     - 30 -

<PAGE>



          Concurrently  with the  Stock  Purchase  Agreement,  the  Company  and
certain of its  substantial  shareholders,  including  the New Investors and the
Related  Marks  Shareholders,   entered  into  a  Shareholders   Agreement  (the
"Shareholders  Agreement")  whereby certain substantial holders of the Company's
stock,  including  members of the  Wolcott and Kayser  families  who control the
Company,  agreed that they would not  exercise,  sell or otherwise  transfer the
Rights to which they were entitled  pursuant to the terms of the Rights Offering
and will vote for the  Investment  Proposal  and the  election  of the  Investor
Designees  to  the  Company's  Board  of  Directors.  In a  separate  agreement,
Pillsbury has also agreed that it will not exercise,  sell or otherwise transfer
the Rights to which it is entitled  pursuant to the terms of the Rights Offering
and that it will  vote  for the  Investment  Proposal  and the  election  of the
Investor   Designees  to  the  Company's  Board  of  Directors  (the  "Pillsbury
Agreement").

          Inasmuch as certain of the Company's  shareholders  have agreed not to
exercise,  sell or otherwise  transfer their Rights distributed on their present
holdings  of  1,620,747  shares of Common  Stock  pursuant  to the  Shareholders
Agreement  and  the  Pillsbury  Agreement,  the New  Investors  are  assured  of
acquiring  not  less  than  1,977,041  shares  of  New  Preferred  Stock  in the
Investment,  and,  subject to the $50 Million  Limit,  may  purchase  additional
shares of New Preferred Stock.

          The  consummation  of the Investment  Proposal and the election of the
Investor  Designees to the Company's  Board of Directors  results in significant
participation by the New Investors in the governance of the Company.  The number
of directors  comprising the Company's Board of Directors will be increased from
seven to nine members,  with the two new positions  being filled by the Investor
Designees.  The Investor Designees will continue to be nominated for election to
the Board and shareholders who executed the Shareholders Agreement will continue
to vote for the  Investor  Designees  until  the  Stock  Purchase  Agreement  is
terminated or such time as the New Investors no longer own, in the aggregate, at
least 10% of the Class A Common Stock (assuming  conversion of all shares of the
New Preferred Stock into Class A Common Stock). The Shareholders  Agreement also
requires that the Investor Designees will comprise at least 22% of any committee
of the Board of  Directors.  The New  Investors  also required as a condition to
consummation of the Investment, that the Charter be amended to require unanimous
approval of the Company's Board of Directors  (excluding directors who choose to
abstain)  for certain  defined  "major  corporate  actions,"  including  (i) any
amendment  or  modification  to  the  Charter  or  By-Laws;  (ii)  any  business
combination;  (iii)  any sale or  transfer  of all or  substantially  all of the
assets  of  the  Company;   (iv)  certain  issuances  of  securities;   (v)  any
acquisitions or dispositions of assets  involving gross  consideration in excess
of $15 million;  (vi) certain  changes in the Company's line of business;  (vii)
any change in the Company's certified public accountants;  (viii) the settlement
of certain  litigation;  or (ix) the  commencement by the Company of proceedings
relating to bankruptcy, insolvency, reorganization or relief of debtors.




                                     - 31 -

<PAGE>



          If shareholder  approval of the Investment is not obtained,  the Stock
Purchase Agreement will terminate; however, the New Investors may still purchase
the Option Shares.


Background

          In February  1995,  the Company  entered into the Amended and Restated
Alliance  Agreement (the  "Alliance  Agreement")  with Pillsbury  which owns the
Green Giant(R) brand of vegetable products.  Pursuant to the Alliance Agreement,
the  Company  began in  fiscal  year 1996  (April 1, 1995 to March 31,  1996) to
produce and store for Pillsbury, Green Giant brand vegetables,  primarily canned
vegetables,  but  also  including  frozen  vegetables.  The  Alliance  Agreement
provides  that the Company will  receive  payment  from  Pillsbury  based on the
Company's costs plus a per case payment which represents the Company's margin of
profit before general overhead.  Pillsbury retained ownership of the Green Giant
brand  name and  control  of  marketing,  distribution,  customer  service,  and
proprietary seed varieties for Green Giant vegetables.

          As a result of the Alliance  Agreement,  the sale and  warehousing  of
Green Giant  vegetables  has become the largest  single  source of the Company's
revenues.  Green Giant  products  packed by the Company in the Company's  fiscal
years ended March 31, 1997 and March 31, 1998 constituted  approximately 54% and
40%, respectively, of the Company's sales for such periods.

          To  operate  under  the  Alliance  Agreement,  the  Company  needed to
increase its long-term and working capital  indebtedness  to a very  substantial
extent.  The Company  acquired  Green Giant plants (the  "Alliance  Plants") and
equipment  from  Pillsbury at an initial cost of $86.1 million in February 1995.
Subsequent   acquisitions  of  Green  Giant  equipment  and   reimbursement  for
Pillsbury's   capital   improvements  in  the  Alliance  Plants   increased  the
acquisition  cost to $93.7 million.  Except for  approximately  $13.1 million of
that  cost,  which  was  funded  out  of the  Company's  working  capital,  this
acquisition cost was financed by an 8% subordinated nonrecourse promissory note,
due 2009, issued to Pillsbury and secured by the Alliance Plants (the "Pillsbury
Note").

          The Company  incurred  additional  indebtedness in 1995 as a result of
the Alliance  Agreement when the Company  obtained a revolving  credit  facility
from a syndicate  of eleven banks with an original  loan limit of $150  million,
which,  as amended most recently in July 1998,  has a loan limit of $100 million
provided  by a syndicate  of eight  banks.  The Company  also sold two long term
notes in the principal amounts of $75 million and $50 million,  respectively, to
The Prudential Insurance Company of America  ("Prudential") and The John Hancock
Mutual Life Insurance Company ("Hancock"). The Prudential note, with an interest
rate of 10.78%,  requires  principal  repayments  beginning in March 1998 with a
final  payment in 2005.  The  Hancock  note,  with an  interest  rate of 10.81%,
requires principal  repayments  beginning in 2001 and a final payment in January
2009.



                                     - 32 -

<PAGE>



Approximately  $50  million of the note  proceeds  were used to finance  capital
expenditures in connection with the Alliance Agreement, $40.4 million refinanced
debt paid in the previous year or paid with the note proceeds, and $34.6 million
financed capital  expenditures  made in the previous three years and three small
acquisitions made in the previous 18 months.

          In September 1997, the Company sold $15 million of long term notes due
in 2002 to finance the fixed asset  components of two  acquisitions  made in the
first  quarter of the 1998 fiscal  year.  During the second  quarter of the 1998
fiscal  year,  the Company  completed a  modification  to its  revolving  credit
facility.  Under this revolving  credit facility which has been extended to June
30, 1999, there is a new "cleandown"  provision  whereby the Company must reduce
its notes payable to below $30 million for a thirty day period during each year.
In addition,  on December 1, 1997, the total  available  credit was reduced from
$150 million to $130 million and subsequently reduced to $100 million on July 7,
1998.

          The  purchase  of the  Alliance  Plants,  the cost of the  substantial
capital  improvements   necessitated  by  the  Pillsbury   acquisition  and  the
significant  increase in the Company's  working capital  requirements to produce
and hold large  inventories of products packed under the Alliance  Agreement has
resulted in an increase in both  Company  debt and the ratio of Company  debt to
its assets.  The following table  illustrates the increased debt to equity ratio
of the Company at the end of the fiscal years and periods  listed below and on a
pro forma  basis  (assuming  a $44  million  equity  investment  pursuant to the
Investment).

<TABLE>
<CAPTION>
                                    Pro Forma
                                    March 31,        March 31,         March 31,         March 31,         March 31,      July 31,
                                         1998             1998              1997              1996              1995        1994
                                    ---------        ---------         ---------         ---------         ---------      ------
<S>                                 <C>              <C>               <C>               <C>               <C>           <C>

Total outstanding debt (000         $257,703         $301,703          $251,593          $340,264          $227.074         $59,425
omitted)

Current ratio                       2.60:1.00        1.79:1.00         2.78:1.00         1.59:1.00         3.30:1.00      2.28:1.00
(current assets:current
liabilities)

Ratio of total assets to total      1.39:1.00        1.23:1.00         1.29:1.00         1.21:1.00         1.31:1.00      1.76:1.00
liabilities

Long-term debt/equity                    171%             256%              239%              249%              244%             58%

Total liabilities/equity                 257%             433%              344%              476%              324%            131%

</TABLE>


          The Company  currently  is in default of certain loan  covenants  with
certain of its short and long-term lenders. As a remedy for default, each lender
has the right to require the Company to immediately  prepay all amounts owing to
the  lenders.  The agent  bank for the  short-term  lenders  has  indicated  its
intention to waive the Company's  defaults subject to securing required consents
from other participating banks. The long-term lenders have unconditionally



                                     - 33 -

<PAGE>



waived the  defaults as of March 31, 1998 and have  amended (or in one  instance
agreed to amend) the covenants effective in fiscal year 1999 so as to conform to
financial results which the Company believes to be achievable if it successfully
executes its fiscal 1999 business  plan.  The Company can give no assurance that
it will successfully execute the 1999 business plan.

          The  Company  has sought to reduce its debt by means  which  would not
adversely affect operations. In fiscal 1997 it sold its Moog Inc. Class A Common
Stock  to  the  issuer  for a  sale  price  of  $12.9  million  and  sold a food
distribution  warehouse in Clifton Park, New York for $4.8 million.  These sales
generated  pre-tax  gains of $7.5  million and $1.6  million,  respectively.  In
addition,  Pillsbury agreed to accept Class A Common Stock in lieu of two annual
installments of principal totalling $6 million,  due in September 1996 and 1997,
on  the  Pillsbury  Note.  These  transactions  have  mitigated,  but  have  not
eliminated,  the  adverse  effect  of the  high  debt  levels  on the  Company's
financial results and prospects.

          The terms and conditions of the Company's  revolving  credit  facility
and the other  indebtedness of the Company  currently  impose  limitations  that
restrict,  among other things,  the ability of the Company to incur debt, create
liens, pay dividends, make acquisitions and make capital expenditures.  Terms of
the  Company's  indebtedness  also  require  it  to  satisfy  certain  financial
covenants on a quarterly basis. The ability of the Company to make cash payments
to  satisfy  its  indebtedness  and to comply  with such  financial  or  similar
covenants as may be contained in future  agreements  will depend upon its future
operating performance,  which is subject to prevailing economic conditions,  and
to financial,  business and other factors beyond the Company's control. The high
debt to equity ratio of the Company  could  affect the Company in the  following
circumstances,  among others:  (i) limiting the  Company's  ability to withstand
competitive  pressures  or a downturn in its  business or in the  economy;  (ii)
impairing  the  Company's  ability  to obtain  additional  financing;  and (iii)
limiting the  Company's  flexibility  to take  advantage of market trends in the
food processing industry.

          Based upon the foregoing,  the Company  determined  that it was in its
best  interests  and the  best  interests  of its  shareholders  if the  Company
substantially  reduced  its  indebtedness.  In  late  1997,  the  Company  began
exploring  its options with respect to reducing its high level of debt to equity
and  management  determined  that an equity  investment  was the most  desirable
option.  Early in 1995,  the  Company and an officer of CMCO,  Inc.  and general
partner of Carl Marks  Management  Company,  L.P., a general  partner of the New
Investors, initiated discussions about a direct investment in the Company. These
discussions  continued  periodically  until  September  1997  when  the  current
transaction structure was considered.

          After  preliminary  due  diligence  by  the  New  Investors,  the  New
Investors and the Company's  management  discussed  various  structures  for the
proposed equity investment. The



                                     - 34 -

<PAGE>



New Investors  continued their due diligence and the parties  negotiated a Stock
Purchase Agreement,  Shareholders  Agreement,  Registration Rights Agreement and
proposed  form of  Certificate  of  Amendment  (collectively,  the  "Transaction
Documents") which were provided to the Board of Directors of the Company as part
of the  materials to be discussed at a Board of Directors  meeting held on April
3, 1998.  At that  meeting,  the Board of Directors  discussed the merits of the
proposed  Investment  and its impact on the  Company's  financial  condition and
reviewed the terms and conditions  contained in the Transaction  Documents.  The
Board,  by unanimous vote of all directors,  determined  that the Investment and
related proposals were in the best interests of the Company and its stockholders
and approved the  Investment,  and the  Transaction  Documents.  At a subsequent
meeting of the  Company's  Board of Directors  held on June 19, 1998,  the Board
considered all aspects of the  Investment  Proposal and  unanimously  reaffirmed
their approval of the Investment and the Investment Proposal.

          The  Company and the New  Investors  entered  into the Stock  Purchase
Agreement,  dated as of June 22,  1998.  The  Company,  the New  Investors,  the
Related  Marks  Shareholders  and  the  Existing  Shareholders  (as  hereinafter
defined) entered into the Shareholders Agreement, dated as of June 22, 1998. The
Company,  the New Investors and the Related Marks Shareholders  entered into the
Registration Rights Agreement, dated as of June 22, 1998.

Board of Directors Approval

Effect of the Investment on the Company's Financial Condition and Prospects.  In
approving the Investment,  the Board  considered the current high debt to equity
ratio of the  Company  and the  negative  effects  thereof on the ability of the
Company to  withstand  competitive  pressures  and  economic  downturns,  obtain
additional  financing and take advantage of market trends in the food processing
industry.

          The infusion of between $44 million and $50 million (less  transaction
expenses) of new equity into the Company and the corresponding reduction of debt
will substantially reduce interest expense and provide funds and flexibility for
sustaining  and growing  the  Company's  business.

Structure of the Investment. In discussing the structure of the Investment,  the
Board  noted  that the use of the  Rights  Offering  would  enable  the  current
shareholders  of the  Company  to  participate  in  and  share  in any  benefits
resulting  from the  Investment.  The Board also  considered  the support of the
Wolcott and Kayser families (who  beneficially  own 41.9% of the voting power of
the Company in the election of directors)  for the  transaction  in light of the
structure of the Investment and the substantial dilution they will experience as
a result of the Investment.




                                     - 35 -

<PAGE>



          In discussing the structure of the  Investment,  the Board  considered
that the New Investors  would  designate two of the Company's nine directors and
that such designees  would be appointed to fill at least 22% of any committee of
the Company's Board of Directors.

Available Alternatives.  The Board considered it unlikely that the Company could
obtain a  substantial  equity  infusion on more  favorable  terms from any other
investor or group of  investors.  The Board also viewed as  favorable,  as noted
above,  the fact  that the  Investment  allows  the  Company's  shareholders  to
maintain their equity interest in the Company  (subject to dilution arising from
the New  Investors'  purchase of 1.167  million  shares of New  Preferred  Stock
convertible  into  Class A Common  Stock on a  share-for-share  basis)  and thus
participate in the anticipated benefits of the Investment.

Historical and Recent Market Prices. The purchase price for the shares purchased
by the New  Investors  and  the  purchase  price  for the  Rights  Offering  was
determined as a result of arm's length negotiations  between the Company and the
New Investors and was approved by the Board of Directors of the Company,  taking
into  account  the  financial  position  of the  Company  and  the  size  of the
Investment.  At the time the  Subscription  Price was  approved  by the Board of
Directors, the Subscription Price was equal to 70.59% of the then-current market
price of the Class A Common Stock.

          Although on the date of this Proxy  Statement the  Subscription  Price
may be less than the market price of the Class A Common Stock,  the Subscription
Price may be less than or greater  than the  market  price of the Class A Common
Stock at any time prior to the expiration of the Rights Offering.  The following
table shows the high and low trading  price for the Class A Common Stock for the
six months immediately preceding the date of this Proxy Statement:

                           Market Price -- Nasdaq National Stock Market
                                            High              Low
                                            -----             -----
                  January 1998              $17.063           $16.750
                  February 1998             $16.500           $15.875
                  March 1998                $17.625           $15.750
                  April 1998                $17.125           $16.750
                  May 1998                  $16.750           $15.625
                  June 1998                 $16.375           $13.500


          See "--Effect on Existing  Shareholders;  Advantages and Disadvantages
of the Investment Proposal--Potential Dilution of Shareholders' Interests."





                                     - 36 -

<PAGE>




Effect on Existing Shareholders; Advantages and Disadvantages of the Investment
Proposal

                    New Investors' Influence On the Company's Policies. Assuming
none of the Company's shareholders exercise their Rights, the New Investors will
be entitled to purchase  3,666,667 shares of New Preferred Stock pursuant to the
Investment,  which if immediately  converted  into  3,666,667  shares of Class A
Common Stock, would give the New Investors ownership of 4.4% of the voting power
of the Company.  The  combined  voting power in the election of directors of the
New Investors and the Related Marks Shareholders (assuming conversion of the New
Preferred  Stock  into  shares  of Class A  Common  Stock  and that  none of the
Company's  existing  shareholders  exercise their Rights) will be  approximately
16.6%.

                  Even if the Investment is not  consummated,  the New Investors
will have the option to purchase  1,181,996  shares of New Preferred Stock which
is  immediately  convertible  into  1,181,996  shares  of Class A Common  Stock.
Assuming such immediate  conversion the combined voting power in the election of
directors  of the New  Investors  and the  Related  Marks  Shareholders  will be
approximately 14.2%.

                  Certain  provisions  in  the  Stock  Purchase  Agreement,  the
Shareholders   Agreement  and  the   Certificate  of  Amendment   provide  other
opportunities for the New Investors to exercise influence over the Company.  One
such  provision  requires that the size of the  Company's  Board of Directors be
increased from seven to nine members and that the Investor  Designees be elected
to fill the newly created positions. Another provision assures that the Investor
Designees  will comprise at least 22% of the membership of each committee of the
Company's Board of Directors.  The Investor  Designees may be removed by the New
Investors and the resulting  vacancy shall be filled with persons  designated by
the New Investors.  The New Investors' right to have its designees  nominated to
the  Company's  Board of  Directors  and  serve on  committees  of the  Board of
Directors shall continue until such time as the New Investors, in the aggregate,
own less than 10% of the outstanding  Class A Common Stock (assuming  conversion
on a  share-for-share  basis of all shares of New  Preferred  Stock into Class A
Common Stock).

                  Furthermore,  the  Charter  will be amended  to  require  that
certain Major Corporate  Actions (as  hereinafter  defined)  including,  but not
limited to,  certain  sales of assets,  mergers and change in  accountants  will
require unanimous approval of the Company's Board of Directors.  Therefore,  any
one director of the Company,  including  the Investor  Designees,  will have the
ability to prohibit any of these major decisions from being approved.

                  Wolcott  and  Kayser  Families'  Influence  on  the  Company's
Policies. In comparison to the voting power of the New Investors and the Related
Marks Shareholders,  the members of the Wolcott and Kayser families,  which have
been identified in prior Company proxy statements and other Company documents as
collectively in control of the Company, will continue to have 41.9% of the total
voting power in the election of directors of all classes of



                                     - 37 -

<PAGE>



outstanding  stock of the Company after  issuance of 4.167 million shares of New
Preferred  Stock and prior to any  conversion of such shares into Class A Common
Stock.  Assuming that (i) the New Investors acquire the maximum number of shares
which  they  can  acquire  in the  Investment  and  the  none  of the  Company's
shareholders  exercise their Rights distributed to them as current shareholders;
(ii) the New  Investors  convert all shares of New Preferred  Stock  acquired by
them into shares of Class A Common Stock and except for that conversion, neither
reduce nor increase their aggregate  holdings of Company voting stock; (iii) the
Wolcott and Kayser families neither reduce nor increase their aggregate holdings
of Company  voting stock after the  Investment;  and (iv) the Company  issues no
more shares of voting stock after the  Investment  except in  conversion  of New
Preferred  Stock, the aggregate voting power in the election of directors of the
New Investors and Related Marks  Shareholders  will be 16.6% and, of the Wolcott
and Kayser  families,  will be 40.0%.  The Company  cannot  predict  whether any
assumption stated in the preceding sentence will be correct or, if correct, will
occur within any definite future period;  from time to time, the Company will be
obligated to issue additional  shares of Class B Common Stock to satisfy certain
Company contribution requirements under its existing Employees Savings Plan, but
these issuances are not expected to effect in any material way the allocation of
voting power.

                   Potential   Dilution   of   Shareholders'    Interests.   The
consummation of the Stock Purchase Agreement  (including  purchase of the Option
Shares) will decrease the existing shareholders'  proportionate interests in the
Company  (assuming  conversion  of the New  Preferred  Stock into Class A Common
Stock).  Those  shareholders who do not exercise their Rights will experience an
even further dilution of their  proportionate  interests in the Company. If none
of the Company's existing  shareholders exercise their Rights, the New Investors
will  purchase up to 3,666,667  shares of New  Preferred  Stock which  (assuming
conversion of the New  Preferred  Stock into Class A Common Stock) will decrease
the existing shareholders' proportionate interest in the Class A Common Stock by
approximately 46.2%.

                  The purchase  price for the New Preferred  Stock is $12.00 per
share which is less than the market price and tangible book value of the Class A
Common Stock.  Accordingly,  the  Company's  existing  shareholders  will suffer
potential  dilution to the market  value and  tangible  book value of the Common
Stock.

                  Possible  Adverse  Future  Accounting  Effect on Earnings  Per
Share Allocable to Common Stock. If, on issuance of the New Preferred Stock, its
$12.00 per share  stated value is less than the  then-current  market price of a
share of Class A Common Stock into which it is  convertible,  the excess of that
market price over $12.00,  multiplied  by the number of shares of New  Preferred
Stock issued (the "Aggregate Discount"),  will be treated under accounting rules
applicable  to the Company as  analogous  to a dividend  with respect to the New
Preferred Stock. For accounting purposes, the Aggregate Discount will be charged
against  earnings  per share of the  Company's  Common  Stock in the fiscal year
ending March 31, 1999. The Company cannot



                                     - 38 -

<PAGE>



predict the market  price of the Class A Common Stock on the issuance of the New
Preferred  Stock,  and  therefore  it cannot now  estimate  whether an Aggregate
Discount will exist or, if it does exist,  the amount of the Aggregate  Discount
with respect to any assumed number of shares of New Preferred Stock to be issued
in the Investment.

                  Solely as an example of the accounting  effect,  assuming that
(1) the $13.50  reported  closing price of Class A Common Stock on July 6, 1998,
was also the price at the time of  issuance of the New  Preferred  Stock and (2)
3,666,667  shares of New  Preferred  Stock were  issued in the  Investment,  the
Aggregate  Discount  would be $5,500,001.  This Aggregate  Discount would reduce
earnings per share  (diluted) in the fiscal year ending March 31, 1999, by $0.57
per  share  (based  upon  9,606,347   shares  of  the  Company's   Common  Stock
outstanding),  thereby  reducing per share earnings or increasing per share loss
for the fiscal 1999 year.

                  Advantages of the Investment.  Advantages of the Investment to
current shareholders of the Company include a reduction in the Company's overall
indebtedness,  reduction of future interest costs of the Company, an improvement
of the  Company's  coverage  ratios,  thereby  making  compliance  with  certain
financial  covenants easier to obtain, and the guidance and expertise of the New
Investors and the Investor  Designees.  Furthermore,  the increased capital will
potentially improve the Company's competitiveness and permit the Company to take
advantage of various business  opportunities  that,  absent the Investment,  the
Company may have been forced to forego.

                  Disadvantages   of  the  Investment.   Disadvantages   of  the
Investment  to current  shareholders  include  the  potential  dilution of their
ownership of the Company,  a possible decrease in earnings per share or increase
in  any per  share  loss in  fiscal  year  1999 and the reduced voting  power of
the existing shareholders as a result of the purchase by the New Investors.


The Stock Purchase Agreement

                  General.  The Board of  Directors  of the Company has approved
the  Stock  Purchase  Agreement,  dated as of June 22,  1998,  by and  among the
Company and the New Investors.  The  discussion and  description of the material
terms of the Stock Purchase Agreement in this Proxy Statement are subject to and
qualified in their entirety by reference to the Stock Purchase Agreement, a copy
of which is attached  hereto as Appendix A and which is  incorporated  herein by
this  reference.  Pursuant to the Stock Purchase  Agreement,  and subject to the
approval of the Investment  Proposal by the  shareholders of the Company,  1.167
million shares of New Preferred  Stock will be issued and sold by the Company to
the New Investors in exchange for $14 million,  or $12.00 per share, and the New
Investors  will act as standby  purchasers  with  respect  to up to 2.5  million
shares of New Preferred Stock.




                                     - 39 -

<PAGE>



         Representations  and Warranties.  The Stock Purchase Agreement contains
customary representations and warranties of the Company relating to, among other
things: (i) due organization of the Company and similar corporate matters;  (ii)
corporate power and authority to execute and deliver and perform its obligations
under the Stock Purchase Agreement, the Shareholders Agreement, the Registration
Rights Agreement (as hereinafter  defined) and the Rights; (iii) nonexistence of
certain material transactions with any shareholder,  director, officer, employee
or  affiliate  of the  Company;  (iv) the  absence  of  certain  contraventions,
conflicts,  and breaches arising out of the execution,  delivery and performance
of the Investment Documents; (v) consents,  approvals,  authorizations,  orders,
registrations,  filings or qualifications necessary for the execution,  delivery
and  performance of the  Transaction  Documents;  (vi) capital  structure of the
Company;  (vii)  nonexistence  of a  shareholders  rights  plan,  poison pill or
similar   arrangement;   (viii)  nonexistence  of  certain  registration  rights
inconsistent with those granted to the New Investors in the Registration  Rights
Agreement;  (ix)  subsidiaries  of the  Company;  (x)  delivery  and accuracy of
certain  documents filed with the Commission;  (xi)  preparation and delivery of
certain financial statements of the Company; (xii) absence of certain violations
or defaults of the Company and its  subsidiaries;  (xiii)  licenses and permits;
(xiv)  sufficient  title to all material  properties owned by the Company or its
subsidiaries  that are  necessary for the conduct of the business of the Company
and its subsidiaries;  (xv) The Company's intellectual  property,  environmental
matters,  litigation,  tax,  labor and  employee  benefits,  status of  material
adverse  events  since March 31,  1997,  contingent  liabilities  and absence of
finder's fees;  (xvi) the Company not being an "investment  company"  within the
meaning of the Investment  Company Act of 1940, as amended;  (xvi)  exemption of
the  issuance of the New  Preferred  Stock,  Class A Common Stock and the Rights
from registration under the Securities Act; (xvii) use of proceeds;  and (xviii)
to the Company's knowledge, full disclosure by the Company in the Stock Purchase
Agreement, the Company's disclosure letter prepared in connection with the Stock
Purchase  Agreement,  documents  filed with the  Commission  or other  documents
delivered by the Company to the New Investors.

         The Stock Purchase  Agreement contains  customary  representations  and
warranties  of the New  Investors  relating  to,  among  other  things:  (i) due
organization  and  other  corporate  and  partnership  matters;  (ii)  power and
authority to enter into the Stock Purchase Agreement, Shareholders Agreement and
Registration  Rights  Agreement;  (iii) the  absence of certain  contraventions,
conflicts or breaches arising out of the execution,  delivery and performance of
the Stock Purchase  Agreement,  the Shareholders  Agreement and the Registration
Rights   Agreement;   (iv)   consents,   approvals,   authorizations,    orders,
registrations,  filings  or  qualifications;  (v)  the  acquisition  of the  New
Preferred  Stock and  Class A Common  Stock by the New  Investors  for their own
account and for  investment  purposes and with no intention of  distributing  or
reselling  the  New  Preferred  Stock  and  the  Class  A  Common  Stock  in any
transaction  that would be in violation of the  Securities Act or the securities
laws of any state;  (vi) third party  agreements;  (vii)  finder's  fee;  (viii)
ownership of common stock by the New Investors;  and (ix) full disclosure by the
New Investors in connection  with the Company's  Registration  Statement on Form
S-1 registering the Rights, the New Preferred Stock and the



                                     - 40 -

<PAGE>



Conversion Shares (the "Registration  Statement") and this Proxy Statement to be
filed  by the  Company  in  connection  with  the  1998  Annual  Meeting  of its
Shareholders at which the Investment will be voted upon.

         The  representations,  warranties and covenants  contained in the Stock
Purchase  Agreement  survive the execution and delivery and the closing  thereof
(the "Closing") for three years after the date of Closing (the "Closing  Date");
provided,  however,  that the representations and warranties regarding corporate
existence,  power and authority,  capitalization  of the Company,  environmental
matters,  tax  matters  and  employee  benefits  matters  shall  survive  for an
indefinite time period.

         Closing Conditions. The obligations of the New Investors are subject to
satisfaction  of the  following  conditions,  among  others,  at or prior to the
closing  (unless  waived):  (i)  the  Company  and  certain  of its  substantial
shareholders will have complied with and performed in all material respects with
the terms,  covenants  and  conditions of the Stock  Purchase  Agreement and the
representations  and  warranties  made  therein by the Company  will be true and
correct at and as of the Closing;  (ii) the shareholders  will have approved the
Investment  (although an affirmative  vote on the  Investment  does not obligate
that  shareholder  to exercise  the Rights or purchase  shares of New  Preferred
Stock received in the Rights Offering);  (iii) the Registration  Statement shall
become  effective;  (iv) the  shareholders  entitled to vote thereon  shall have
approved the Certificate of Amendment, such amendment shall have been filed with
the  Secretary of State of the State of New York (the  "Secretary of State") and
such  amendment  shall be in full force and effect;  (v) the Board of  Directors
shall increase the size of the Board of Directors from seven to nine members and
shall elect two new members  designated  by the New  Investors to fill the newly
created  positions;  (vi)  all  necessary  consents  shall  have  been  obtained
including  any  required  consents  and  waivers  from the  Company's  short and
long-term lenders;  (vii) no event or events shall have occurred after March 31,
1997  that  individually  or in the  aggregate  has had or would  reasonably  be
expected  to have a material  adverse  effect on the  business  of the  Company;
(viii) the  Conversion  Shares shall have been approved for listing,  subject to
notice  of  issuance,  on the  Nasdaq  National  Stock  Market;  (ix)  the  five
consecutive trading day average of the closing price of the Class A Common Stock
(as reported in the Wall Street  Journal) for any five  consecutive  trading day
period  after  June 22,  1998  shall not be $12.00  per share or lower;  (x) the
Company  shall have  furnished  to the New  Investors  the  opinion of its legal
counsel,  Jaeckle  Fleischmann & Mugel,  LLP; (xi) the Board of Directors  shall
have taken all necessary action to unconditionally exempt the Investment and any
future  transactions  between  the  Company  and the New  Investors  (and  their
"affiliates"  or  "associates"  as defined  in Section  912 of the BCL) from the
provisions of such Section 912 of the BCL;  (xii) the New  Investors  shall have
received a certificate of an officer of the Company  certifying that the closing
conditions have been  satisfied;  (xiii) the New Investors shall have received a
certificate  signed by the  Secretary  of the Company  certifying  the truth and
correctness of certain documents;  (xiv) there will be no judgment,  injunction,
order or decree enjoining the Company or the New Investors from consummating the
transactions contemplated by the Stock Purchase



                                     - 41 -

<PAGE>



Agreement;  and (xv) no person or group shall have  acquired  25% or more of the
voting power of the Company.

         The obligations of the Company to consummate the Investment are subject
to satisfaction of the following  conditions,  among others,  at or prior to the
Closing  (unless  waived):  (i) the New  Investors  will have  complied with and
performed in all material respects all of the terms, covenants and conditions of
the Stock Purchase Agreement and the representations and warranties made therein
by the New  Investors  as of the date of the  execution  of the  Stock  Purchase
Agreement will be true and correct as of the closing;  (ii) the  shareholders of
the Company will have approved the Investment and the  Certificate of Amendment;
(iii) all consents, approvals, authorizations, orders, registrations, filings or
qualifications  will have been obtained;  (iv) the Conversion  Shares shall have
been approved for listing, subject to notice of issuance, on the Nasdaq National
Stock  Market;  and (v) there will be no judgment,  injunction,  order or decree
enjoining the Company or the New Investors from  consummating  the  transactions
contemplated  by the  Stock  Purchase  Agreement.  The  provisions  of the Stock
Purchase Agreement may be modified or amended, and waivers and consents given by
written instrument executed and delivered by the Company and the New Investors.

         Pre-Closing Covenants. The Company has agreed that it: (i) will cause a
meeting of its  shareholders  to be duly called and held as soon as practicable;
(ii) will offer to holders of its Common  Stock of record on the Record Date the
right to  purchase  shares of New  Preferred  Stock for  $12.00 per share on the
basis of one-half  right to purchase one share of New Preferred  Stock for every
share  of  Common  Stock  held;   (iii)  will  promptly  prepare  and  file  the
Registration  Statement;  (iv) will conduct  business in the ordinary course and
use  its  best  efforts  to  preserve  intact  its  business  organizations  and
relationships  with third  parties  and to keep  available  the  services of the
present  directors,  officers,  and key  employees;  (v) will  grant to each New
Investor the right to purchase the Option Shares prior to Closing; and (vi) will
afford the New  Investors  and their  representatives  reasonable  access to the
Company's properties, books, contracts, records, personnel and advisors.

         The Company  and the New  Investors  mutually  have agreed that (i) the
Company and the New Investors  shall act with good faith towards,  and shall use
their best efforts to consummate,  the  transactions  contemplated  by the Stock
Purchase Agreement,  and neither the Company nor the New Investors will take any
action that would prohibit or impair their ability to consummate the Investment;
(ii) the Company and the New Investors  will make all filings  required (if any)
and furnish all  information  required  with  respect to the  Investment  by the
Hart-Scott-Rodino  Antitrust  Improvements  Act of 1976 (the  "Hart-Scott-Rodino
Act");  and (iii)  neither the Company nor the New Investors  will,  without the
consent of the other,  make any public  announcement  or issue any press release
with respect to the Investment.

          Purchase  of the  Option  Shares.  Pursuant  to the terms of the Stock
Purchase Agreement, the New Investors have the option to purchase for $12.00 per
share up to 1,181,996 shares (the



                                     - 42 -

<PAGE>



"Option  Shares") of New Preferred  Stock prior to the Rights Offering and prior
to the closing of the  Investment.  The New Investors have the right to purchase
the Option Shares even if shareholder  approval of the Rights  Offering does not
occur.  The New  Investors  may elect to  purchase  the  Option  Shares  even if
shareholder  approval of the Investment and related proposals does not occur and
the conditions to closing set forth above are not  satisfied.  The New Investors
may elect to  purchase  the Option  Shares by  providing  written  notice to the
Company setting forth the aggregate  number of Option Shares to be purchased and
the date of such  purchase  (which  must be prior to the  closing and no earlier
than 15 business days after the date of such notice).  The New Investors'  right
to purchase the Option Shares shall expire  immediately  prior to the closing of
the Investment.

         Indemnification.  The Company has agreed to indemnify and hold harmless
the New Investors, their partners, stockholders and affiliates and the officers,
directors, agents, employees, subsidiaries,  partners, advisors, representatives
and controlling persons of each of the foregoing (each, the "Indemnified Party")
to the  fullest  extent  permitted  by law from and  against any and all losses,
claims,  damages,  expenses (including reasonable fees,  disbursements and other
charges of  counsel)  or other  liabilities  (collectively,  the  "Liabilities")
resulting from any legal,  administrative  or other action brought by any person
or entity,  proceedings  or  investigations  (whether  formal or  informal),  or
written  threats  thereof,  based upon,  relating to or arising out of the Stock
Purchase Agreement or the transactions contemplated thereby. Notwithstanding the
foregoing,  the Company shall not be required to indemnify an Indemnified  Party
to the extent (i) that it is finally judicially determined that such Liabilities
resulted  primarily from the willful  malfeasance of such  Indemnified  Party or
(ii) of any  Liability  arising out of the failure to make any filings under the
Hart-Scott-Rodino  Act. If any such  indemnification  is  unenforceable  for any
reason (other than the immediately  preceding sentence),  the Company shall make
the maximum  contribution to the payment and  satisfaction  of such  indemnified
Liabilities that shall be permissible under applicable laws.

         Termination. The Stock Purchase Agreement may be terminated at any time
prior to the Closing:  (i) by the New  Investors  if: (a) the Board of Directors
determines  not  to  give,  withdraws,  modifies  or  changes  its  approval  or
recommendation of the sale of the New Preferred Stock to the New Investors,  (b)
a person or group  acquires 25% or more of the voting power of the Company,  (c)
the  Company's  shareholders  fail to  approve  the  sale of the  shares  of New
Preferred  Stock to the New Investors,  (d) there has been a material  breach of
any representation,  warranty, covenant or agreement of the Company which breach
is  incurable  or has not been cured by the  Company  within  thirty  days after
written  notice  from  the  New  Investors,  or (e) if any  one or  more  of the
conditions  to the  obligation  of the New  Investors  to  close  has  not  been
fulfilled as of the closing  date;  (ii) by the Company if: (a) there has been a
material breach of any  representation,  warranty,  covenant or agreement of the
New  Investors  which  breach  is  incurable  or has not  been  cured by the New
Investors  within thirty days after written notice from the Company,  or (b) any
one or more of the  conditions to the obligation of the Company to close has not
been fulfilled as of the closing date; (iii) by the Company or the New Investors
if:



                                     - 43 -

<PAGE>



(a) the Closing shall not have occurred on or before October 30, 1998; provided,
however, that the right to terminate under this clause shall not be available to
any party  whose  failure to fulfill  any  obligation  under the Stock  Purchase
Agreement  has been the cause of, or resulted  in, the failure of the Closing to
occur on or before such date, or (b) any judgment,  injunction,  order or decree
enjoining the Company or the New Investors from  consummating  the  transactions
contemplated  by the Stock  Purchase  Agreement  is entered  and such  judgment,
injunction, order or decree becomes final and nonappealable;  provided, however,
that the party seeking to terminate the Stock  Purchase  Agreement  must use all
reasonable efforts to remove such judgment, injunction, order or decree; or (iv)
by mutual written consent of the Company and the New Investors.

         Expenses.  Except as  otherwise  provided  in the  Registration  Rights
Agreement,  each  party to the Stock  Purchase  Agreement  shall  bear their own
expenses  arising out of the  drafting,  negotiation  and execution of the Stock
Purchase Agreement,  the Shareholders Agreement, the Registration Statement, the
Registration  Rights  Agreement  and the  transactions  contemplated  herein and
therein.

          Waiver.  Performance of the representations,  warranties and covenants
contained in the Stock  Purchase  Agreement may be waived by written  instrument
executed and delivered by the Company and the New Investors.


Shareholders Agreement

         The following discussion describes the Shareholders  Agreement dated as
of June 22, 1998 (the  "Shareholders  Agreement") by and among the Company,  the
New Investors,  the Related Marks  Shareholders,  Arthur S. Wolcott (Chairman of
the Board of the Company)  (individually  and as a trustee),  Audrey S. Wolcott,
Susan W. Stuart (a director of the  Company)  (individually  and as a trustee of
Alexius  Lyle  Wadell and Kyle Aaron  Wadell),  Donald  Stuart,  Kraig H. Kayser
(President, Chief Executive Officer and a director of the Company) (individually
and as a trustee for certain  Kayser  family  trusts),  Kurt C. Kayser,  Karl E.
Kayser,  Marilyn W. Kayser,  Robert  Oppenheimer,  (as trustee of certain Kayser
family  trusts),  Mark S.  Wolcott  (individually,  and as a  trustee  for  Erin
Lorraine Wolcott and Cassandra Jean Wolcott),  Kari R. Wolcott, Bruce S. Wolcott
(individually and as a trustee for Kaitlin Kerr Wolcott, Michael Stanton Wolcott
and Paige Strode Wolcott),  Constance Wolcott,  Aaron Wadell and Grace W. Wadell
(individually and as a trustee for Sara Elizabeth Stuart,  Jennifer Grace Stuart
and Donald Arthur Stuart) (collectively, the "Existing Shareholders"). A copy of
the Shareholders  Agreement is attached hereto as Appendix B. This discussion is
qualified  in its  entirety by the more  detailed  provisions  contained  in the
Shareholders Agreement.

         The Shareholders  Agreement places certain limitations and restrictions
on the Existing  Shareholders'  ability to sell or otherwise  transfer shares of
the Company's capital stock owned



                                     - 44 -

<PAGE>



by each of them and also prohibits the Existing  Shareholders from participating
in the Rights Offering. Additionally,  following the two year restricted period,
if an Existing  Shareholder intends to sell any securities to a third party, the
New Investors and the Related Marks  Shareholders  are granted the right to have
their shares included in such sale.

         The  Shareholders  Agreement  also  provides the New  Investors and the
Related Marks Shareholders with the right (subject to certain  limitations),  in
the event the  Company  issues  any  voting  securities,  to  purchase a certain
percentage  of any new issuance to maintain  their  percentage  ownership in the
Company.  To the  extent  an  individual  New  Investor  does not  purchase  its
respective  percentage  of the new  issuance,  the  remaining  New Investors are
granted the right to purchase such percentage.

         The  Shareholders  Agreement  requires  that  the  Company's  Board  of
Directors be increased  from seven to nine  directors  and that two  individuals
chosen by the New Investors be elected to fill such vacancies.  The Shareholders
Agreement also provides for the Investor Designees to constitute at least 22% of
the  members  on any  committee  of the  Board.  The  presence  of the  Investor
Designees  on the  Board and  committees  thereof  will  give the New  Investors
increased  representation  on the  Board  and  greater  ability  to  direct  the
management of the Company.


Registration Rights Agreement

         General.  None of the shares of New Preferred Stock to be issued to the
New  Investors  under the Stock  Purchase  Agreement  or  pursuant to the Rights
Offering have been  registered  with the Commission  under the Securities Act or
with  any  state or  other  jurisdiction  under  any of  their  registration  or
qualification  laws.  The  securities  to be  issued to the New  Investors  will
contain  a  legend  indicating  that  they  may not be  resold  unless  they are
registered  with the Commission or are resold pursuant to an exemption from such
registration.  Also,  the New  Investors  may be deemed to be  affiliates of the
Company as a result of the  percentage  of stock they own. If the New  Investors
are  affiliates of the Company,  any securities of the Company that they own may
be  considered  to be control  shares and could be resold only (i) pursuant to a
registration  statement filed with the Commission;  (ii) pursuant to Rule 144 of
the Securities Act which limits the time,  volume and manner of any resales;  or
(iii) pursuant to another  exemption from the  registration  requirements of the
Securities Act. Because of these  restrictions,  the Company has granted the New
Investors certain rights relating to the resale of the securities.

          Concurrently  with the execution of the Stock  Purchase  Agreement and
the Shareholders Agreement, the Company, the New Investors and the Related Marks
Shareholders  entered into a Registration  Rights Agreement dated as of June 22,
1998 (a copy of which is  attached  hereto  as  Appendix  C) (the  "Registration
Rights Agreement"). The Registration Rights Agreement



                                     - 45 -

<PAGE>



provides that at any time after the first  anniversary of the Closing,  upon the
written request of one or more holders (the "Initiating Holders") of 10% or more
of (i) the shares of New Preferred  Stock  purchased by the New Investors  under
the Stock Purchase Agreement (including the Option Shares);  (ii) the Conversion
Shares;  (iii) any other shares of Common Stock or other securities  entitled to
vote  generally  in the  election of directors  ("Voting  Securities")  or stock
convertible into Voting Securities of the Company  beneficially owned by any New
Investor or Related  Marks  Shareholder  and (iv) any  securities of the Company
issued or issuable  with respect to any of the foregoing by way of a dividend or
stock split or in  connection  with a combination  of shares,  recapitalization,
reclassification, merger, consolidation,  reconstitution or other reorganization
or  otherwise   ("Registrable   Securities"),   the  Company  shall  effect  the
registration  of  such  Initiating  Holders'  Registrable   Securities  ("Demand
Registration  Rights").  Upon receipt of such demand,  the Company will promptly
give written notice to all registered holders of Registrable  Securities and the
Company shall use its best efforts to effect, at the earliest possible date, the
registration  under the Securities Act of: (i) the Registrable  Securities which
the Company has been  requested to register by the  Initiating  Holders and (ii)
all  other  Registrable  Securities  which the  Company  has been  requested  to
register by the  holders  thereof.  The  Initiating  Holders  and those  holders
requesting  registration after receipt of such notice  collectively are referred
to as the "Selling  Holders."  Whenever the Company shall effect a  registration
statement  pursuant to the Demand  Registration  Rights no securities other than
Registrable  Securities  shall be included among the securities  covered by such
registration  unless  the  holders of not less than  66-2/3% of all  Registrable
Securities  to be  covered  by such  registration  (assuming  conversion  of any
Registrable  Securities that are Class B Common Stock into Class A Common Stock)
shall have  consented in writing to the inclusion of such other  securities.  In
addition  to the  Demand  Registration  Rights,  the  New  Investors  also  have
so-called  "piggy-back"  rights. If the Company at any time proposes to register
any of its Common  Stock or any other  class of  Registrable  Securities  or any
securities  convertible  into or exchangeable  for any of such securities on any
form  other  than Forms S-4 or S-8,  the New  Investors  will have the option of
including any or all of the Registrable Securities in such registration.

         The Company's obligations to effect the registration of the Registrable
Securities  is limited so that in no event will the Company be required  to: (i)
effect  a  registration  within  the  six-month  period  occurring   immediately
subsequent to the  effectiveness  of a  registration  statement  filed under the
Demand  Registration  Rights  unless a majority of  Disinterested  Directors (as
defined in the Registration Rights Agreement) determines that effecting a second
registration  within the  six-month  period  would not have a  material  adverse
effect on the market  price of the Common  Stock or (ii)  effect a  registration
with  respect  to any class of  Registrable  Securities  pursuant  to the Demand
Registration  Rights  covering less than such number of  Registrable  Securities
having  an  estimated  Market  Price  (as  defined  in the  Registration  Rights
Agreement) at the time of such request of at least $5 million.

          Expenses.  In  connection  with  registrations  pursuant to the Demand
Registration  Rights,  the Selling  Holders will pay the following  registration
expenses which will be allocated pro rata



                                     - 46 -

<PAGE>



based  on  the  number  and  type  of  Registrable  Securities  included  in the
registration  statement:  all  registration and filing fees with the Commission,
all filing fees of the National Association of Securities Dealers, Inc., and all
filing fees to comply with  securities  or blue sky laws which relate  solely to
such  Registrable  Securities  (the "Fee  Expenses"),  all reasonable  printing,
messenger and delivery  expenses incurred in such  registration,  the reasonable
fees and disbursements of counsel for the Company and of its independent  public
accountants  incurred in such  registration and the reasonable fees and expenses
of one  counsel  to the  Selling  Holders  incurred  in such  registration  (the
"Registration  Expenses").  The Company will pay all other fees and expenses. If
the  registration  is withdrawn under certain  circumstances,  the Company would
also be required to pay the  Registration  Expenses.  Also, if any  registration
statement filed pursuant to the Demand  Registration  Rights includes securities
other than  Registrable  Securities then the Company shall pay all  Registration
Expenses  and  incidental  expenses  and the Selling  Holders  shall pay the Fee
Expenses.  If a registration  is effected  pursuant to the New Investors  "piggy
back"  rights,  then the  Company  will pay the  Registration  Expenses  and the
Selling Holders will pay all Fee Expenses.

         Indemnification.  The Company has agreed to indemnify and hold harmless
each seller of any Registrable Securities and each other person who participates
as an  underwriter  in the  offering or sale of such  securities  and each other
person who controls such seller or underwriter and their  respective  directors,
officers, partners, agents and affiliates against any losses, claims, damages or
liabilities, joint or several (collectively, "Losses"), to which such person may
become  subject under the  Securities Act insofar as such Losses arise out of or
are based upon any untrue  statement or alleged untrue statement of any material
fact contained in a registration statement.

         As  a  condition  to  including  any  Registrable   Securities  in  any
registration   statement,   the  Company  shall  have  received  a  satisfactory
undertaking  from the  prospective  seller to  indemnify  and hold  harmless the
Company  and each  director,  officer  and  underwriter  of the Company and each
person  who  controls  any of the  foregoing,  from  any  statement  or  alleged
statement in or omission or alleged omission from such  registration  statement,
if such  statements  or omissions  were made in reliance  upon and in conformity
with written  information  furnished to the Company by such seller  specifically
for use in the registration  statement.  This  indemnification is limited to the
amount of proceeds  received by such  indemnifying  party in the offering giving
rise to such liability.


The Charter Amendments

         In connection with the Investment  (assuming the requisite  shareholder
approval),  the Company will file a  Certificate  of Amendment  which will:  (i)
increase the number of shares of its Preferred Stock,  With $0.025 Par Value Per
Share,  Class A from  4,000,000  shares to 8,200,000  shares;  (ii) increase the
number of authorized shares of Class A Common Stock from



                                     - 47 -

<PAGE>



10,000,000 shares to 20,000,000  shares;  (iii) create a new series of Preferred
Stock, With $0.025 Par Value Per Share,  Class A to be designated as Convertible
Participating  Preferred  Stock,  $12.00  stated  value per  share,  convertible
immediately  into Class A Common Stock of the Company;  (iv) pursuant to Section
709 of the BCL,  require that certain  actions be approved by the unanimous vote
of all members of the  Company's  Board of  Directors;  and (v) amend Article 4,
paragraph  (a)(C) to state  that the  acquisition  by the New  Investors  of the
Conversion Shares were deemed made for an "equitable price" thereby removing the
acquisition by the New Investors of the Conversion  Shares from operation of the
Class A Special Rights (as hereinafter defined) provisions.

         The  amendments  listed  in  subparagraphs  (i)  and  (iii)  above  are
necessary to consummate the  Investment.  By increasing the number of authorized
shares of Class A Common Stock,  as set forth in  subparagraph  (ii) above,  the
Company will be able to issue the  Conversion  Shares and will still have enough
authorized but unissued shares for use in other transactions  (i.e.,  public and
private  offerings  and  acquisitions  using  capital  stock of the  Company  as
consideration).

         The  Charter,  after  filing  of  the  Certificate  of  Amendment,   in
accordance with Section 709 of the BCL, will require  unanimous  approval of the
Company's  Board of Directors  (except for  directors who choose to abstain) for
the  following  actions:  (i) any  amendment or  modification  to the  Company's
Charter or Bylaws; (ii) any business combination;  (iii) any sale or transfer of
all or  substantially  all of the assets of the  Company;  (iv) any  issuance of
securities  (except  for (a) stock  buybacks  not to exceed  $100,000 in any one
transaction  or $1 million in the  aggregate or (b)  issuances of Class A Common
Stock pursuant to the Seneca Foods Corporation Employees' Savings Plan); (v) any
single  acquisition  or  disposition  or  series  of  related   acquisitions  or
dispositions of assets  involving gross  consideration in excess of $15 million;
(vi) any change in the  Company's  line of  business  except  for  changes in or
dispositions  of existing  businesses or  acquisitions  of new lines of business
that do not  exceed  2% of the  consolidated  net sales of the  Company  in such
business; (vii) any change in the Company's certified public accountants; (viii)
the  settlement  of any  litigation  involving  the payment by the Company of an
aggregate  amount greater than 5% of the Company's  Adjusted  Tangible Net Worth
(as  hereinafter  defined) or involving the consent to any injunctive or similar
relief;  or (ix) the  commencement  by the  Company of  proceedings  relating to
bankruptcy,  insolvency,   reorganization  or  relief  of  debtors  (the  "Major
Corporate  Actions").  The failure to obtain the affirmative vote of each of the
Company's directors (excluding directors choosing to abstain) upon consideration
of any of the above Major  Corporate  Actions  would mean that the Company could
not take such action.  "Adjusted Tangible Net Worth" shall mean (i) the net book
value  (after  deducting  related  depreciation,   obsolescence,   amortization,
valuation  and other proper  reserves,  which  reserves  will be  determined  in
accordance  with  generally  accepted  accounting  principles)  at which certain
assets of the Company  are shown on the latest  available  consolidated  balance
sheet of the Company on such date minus (ii) the amount at which the Company's



                                     - 48 -

<PAGE>



liabilities  are  shown  on  such  consolidated   balance  sheet  (including  as
liabilities all reserves for  contingencies  and other potential  liabilities as
shown on such consolidated balance sheet).

         The  amendments  to Article 4,  paragraph  (a)(C) of the  Charter  were
required  by  the  New  Investors  as a  condition  to the  consummation  of the
Investment.  The  Company's  Charter  contains  a  two-pronged  "Class A Special
Rights" provision which ensures that holders of Class A Common Stock will not be
unfairly  treated in the event  that a person  attempts  to gain  control of the
Company. First, the Class A Special Rights seek to prevent a person who acquires
more than 15% of the outstanding  Class B Common Stock after August 5, 1995 from
gaining  control of the Company by buying  Class B Common Stock  without  buying
Class A Common  Stock.  Solely as an example,  if a person  acquires  20% of the
Class B Common Stock after August 5, 1995 but acquires no Class A Common  Stock,
that person would be unable to vote the 5% of the Class B Common Stock  acquired
in excess of the 15%  threshold.  The second prong of the Class A Special Rights
is an "Equitable Price" requirement.  It is intended to prevent a person seeking
to acquire control of the Company from paying a discounted price for the Class A
Common Stock  required to be purchased by the  acquiring  person under the first
prong discussed above. Under the proposed Charter Amendment,  the acquisition of
the  4,166,667  shares of Class A Common Stock upon  conversion of the shares of
New  Preferred  Stock  acquired by the New  Investors  under the Stock  Purchase
Agreement and pursuant to their  commitment as standby  purchasers in the Rights
Offering will be deemed to have been acquired for an "equitable  price"  thereby
offsetting any purchases of Class B Common Stock made by the New Investors after
August 5, 1995.  The New  Investors do not  currently  own any shares of Class B
Common Stock.


The Rights

         General.  The Company is  distributing  the Rights,  at no cost, to the
holders of its Common Stock (the "Rights Holders").  The Company will distribute
one-half of a Right for each share of Common  Stock held of record on the Record
Date.  Upon  surrender  of a whole  Right and upon  payment of the  Subscription
Price,  the Rights Holder will be entitled to receive one share of New Preferred
Stock. The Rights will be evidenced by transferable  Subscription  Certificates.
No  fractional  shares  of New  Preferred  Stock  will be issued or paid and the
number  of shares of New  Preferred  Stock  distributed  upon  surrender  of the
Subscription Certificates will be rounded up to the nearest whole number.

         Expiration Date of the Subscription  Period.  The Rights will expire at
5:00 p.m.,  Eastern  Daylight  Time,  on the  twentieth  calendar  day after the
Registration  Statement  becomes  effective (the "Expiration  Date").  After the
Expiration  Date,  unexercised  Rights  will  be null  and  void  (the  "Expired
Rights"). Failure to pay the Subscription Price on or before the Expiration Date
will  lead to the  expiration  of the  Rights.  Three  business  days  after the
Expiration Date, the New



                                     - 49 -

<PAGE>



Investors  shall purchase all shares of New Preferred  Stock  represented by the
Expired Rights (up to a maximum of 2.5 million shares).

         ONCE A HOLDER OF RIGHTS HAS EXERCISED THE SUBSCRIPTION PRIVILEGE,  SUCH
EXERCISE MAY NOT BE REVOKED.

         Transferability  of Rights.  Rights may be  purchased  or sold  through
usual investment  channels,  including banks and brokers commencing on the first
day of the Subscription  Period.  The Rights evidenced by a single  Subscription
Certificate   may  be  transferred  in  whole  by  endorsing  the   Subscription
Certificate for transfer in accordance with the  instructions  accompanying  the
Subscription  Certificate.  A  portion  of  the  Rights  evidenced  by a  single
Subscription  Certificate may be transferred by delivering to Sarah S. Mortensen
(the  "Subscription  Agent"), a Subscription  Certificate  properly endorsed for
transfer,  with  instructions  to register such portion of the Rights  evidenced
thereby  in  the  name  of the  transferee  (and  to  issue  a new  Subscription
Certificate to the  transferee  evidencing  such  transferred  Rights).  In such
event, a new Subscription  Certificate evidencing the balance of the Rights will
be issued to the  Rights  Holder or, if the Rights  Holder so  instructs,  to an
additional transferee.

         The Company  anticipates  that the Rights will be eligible for transfer
through,  and that the exercise of the  subscription  privilege  may be effected
through,  the facilities of the Depository Trust Company.  The Rights may not be
exercised by any person,  and neither  this Proxy  Statement,  the  Registration
Statement nor any Subscription  Certificate shall constitute an offer to sell or
a  solicitation  of an offer to purchase  any shares of New  Preferred  Stock or
Class A Common Stock in any  jurisdiction  in which such  transactions  would be
unlawful.  The  Company  believes  that any action  required  to be taken by the
Company  has been  taken in all  jurisdictions  of the  United  States to permit
exercise of the Rights and  acquisition of shares of New Preferred Stock and the
Conversion  Shares by the New  Investors and the Rights  Holders.  No action has
been taken in any  jurisdiction  outside the United  States to permit offers and
sales  of  the  Rights,  the  New  Preferred  Stock  or the  Conversion  Shares.
Consequently,  the Company may reject subscriptions  pursuant to the exercise of
Rights by any Rights Holder outside the United States,  and the Company may also
reject  subscriptions from any Rights Holder in jurisdictions  within the United
States if it should later  determine  that it may not  lawfully  issue shares to
such Rights Holder,  even if it could do so by qualifying the shares for sale or
by taking other actions in such jurisdictions.


Certain Federal Income Tax Consequences of the Rights Offering

THE  FOLLOWING  IS A GENERAL  DISCUSSION  OF THE  MATERIAL  FEDERAL  INCOME  TAX
CONSEQUENCES OF THE RIGHTS OFFERING TO CERTAIN OF THE COMPANY'S SHAREHOLDERS AND
DOES NOT TAKE  INTO  ACCOUNT  THE  PARTICULAR  FACTS AND  CIRCUMSTANCES  OF EACH
SHAREHOLDER'S TAX



                                     - 50 -

<PAGE>



STATUS  AND  ATTRIBUTES.  AS A  RESULT,  THE  FEDERAL  INCOME  TAX  CONSEQUENCES
ADDRESSED  IN THE  FOREGOING  DISCUSSION  MAY NOT  APPLY  TO  EACH  SHAREHOLDER.
ACCORDINGLY,  EACH  SHAREHOLDER  SHOULD  CONSULT  HIS OR  HER  OWN  TAX  ADVISOR
REGARDING THE SPECIFIC TAX  CONSEQUENCES OF THE RIGHTS  OFFERING,  INCLUDING THE
APPLICATION  AND EFFECT OF  FEDERAL,  STATE,  LOCAL AND FOREIGN TAX LAWS AND THE
POSSIBLE EFFECTS OF CHANGES IN FEDERAL AND OTHER TAX LAWS.

         The following  discussion is a general  summary of the material  United
States federal income tax  consequences of the receipt,  transfer,  exercise and
lapse of the Rights to the Company's shareholders that receive the Rights in the
Rights  Offering.  The discussion does not address all aspects of federal income
taxation that may be applicable to the Company's  shareholders in light of their
status or  personal  investment  circumstances,  nor does it address the federal
income  tax  consequences  to the  Company's  shareholders  that are  subject to
special federal income tax treatment,  including  (without  limitation)  foreign
persons, insurance companies,  tax-exempt entities, retirement plans, dealers in
securities,  persons who acquired their Common Stock pursuant to the exercise of
employee stock options or otherwise as compensation,  and persons who hold their
New  Preferred   Stock  as  part  of  a  "straddle,"   "hedge"  or   "conversion
transaction."  In addition,  the  discussion  does not address the effect of any
applicable  state,  local or foreign tax laws,  or the effect of any federal tax
laws other than those pertaining to federal income tax. As a result, each of the
Company's  shareholders  should  consult his or her own tax advisor to determine
the specific tax  consequences  to such  shareholder  of the receipt,  transfer,
exercise  or lapse of the  Rights.  The  discussion  is based upon the  Internal
Revenue  Code  of  1986,  as  amended  (the  "Code"),  regulations  proposed  or
promulgated  thereunder,   judicial  precedent  relating  thereto,  and  current
administrative  rulings and  practice,  all of which are subject to change.  Any
such  change,  which  may be  retroactive,  could  alter  the  tax  consequences
discussed herein. The discussion assumes that shares of Common Stock are held as
capital assets (within the meaning of Section 1221 of the Code).


Federal Income Tax  Consequences To The Company.  The Company will not recognize
gain or loss  from the  Rights  Offering  or from the  exercise  or lapse of the
Rights.


Federal  Income  Tax  Consequences  To  Shareholders.  A  shareholder  will  not
recognize any gain or loss upon the receipt of Rights in the Rights Offering.

         A shareholder's tax basis in the Rights received in the Rights Offering
and  subsequently  allowed  to lapse  will be zero.  Except as  provided  in the
following  sentence,  a  shareholder's  tax basis in the Rights  received in the
Rights  Offering and  subsequently  exercised  also will be zero.  If,  however,
either  (i) the fair  market  value  of the  Rights  on the  date of the  Rights
Offering  is 15% or more of the fair  market  value  (on the date of the  Rights
Offering) of the stock with



                                     - 51 -

<PAGE>



respect to which they are received or (ii) the shareholder  properly elects,  in
accordance with procedures set forth in Treasury  Regulation Section 1.307-2, to
allocate  part of his or her  basis in such  stock  to the  Rights  (the  "Basis
Election"), then the shareholder's basis in such stock will be allocated between
the stock and the Rights in  proportion  to the fair market value of each on the
date of the Rights Offering.

                  The Company,  based on the absence of a current market for the
New Preferred  Stock,  believes that it is unlikely that the value of a Right on
the  proposed  date of issuance  will be 15% or more of the fair market value of
the  stock  with  respect  to which  such  Right is  distributed.  As a  result,
shareholders  desiring to allocate a portion of their stock basis to Rights that
will be exercised may wish to consider making a Basis Election.

                  A  shareholder  will not  recognize  any gain or loss upon the
exercise of Rights received in the Rights Offering. A shareholder's basis in New
Preferred Stock acquired through exercise of the Rights will be equal to the sum
of the Subscription  Price therefor and the  shareholder's  basis in such Rights
(if any). A  shareholder's  holding period for the New Preferred  Stock acquired
through exercise of the Rights will begin on the date the Rights are exercised.

                  A  shareholder  will not  recognize  any gain or loss upon the
lapse of Rights  received in the Rights  Offering.  No  adjustment in respect of
Rights  allowed to lapse will be made to the basis of New Preferred  Stock owned
by such shareholder.

                  A shareholder  who converts New  Preferred  Stock into Class A
Common  Stock  will not  recognize  any gain or loss  upon  such  conversion.  A
shareholder's basis in the Class A Common Stock acquired through conversion will
be equal to the basis which the  shareholder  had in the New Preferred  Stock so
converted.  A shareholder's holding period for the Class A Common Stock received
in the conversion will begin on the date the New Preferred Stock was acquired.

               When  stock  or  stock  rights  are  received  in  a  non-taxable
distribution  as is the case with  respect to the Rights  received in the Rights
Offering,  certain  restrictions may apply to a subsequent sale of the Rights or
stock  acquired on exercise  of the Rights.  If the rights or stock  acquired is
characterized,  for federal  income tax  purposes,  as being  "stock  other than
common  stock," then the amount  realized  from the sale of such stock or rights
may, in whole or in part, be treated as ordinary  income.  The Company  believes
that,  because the participation  rights granted to holders of the New Preferred
Stock  permit full  participation  in corporate  growth,  the Rights and the New
Preferred Stock should be treated as common stock for these  purposes.  There is
no clear  statutory  definition  of the term "stock  other than  common  stock,"
however, and it is possible for the IRS to challenge this position.




                                     - 52 -

<PAGE>



               Even if the Rights or the New Preferred  Stock are  classified as
"stock  other  than  common  stock,"  there are  several  methods  available  to
shareholders   to  avoid  the  adverse  tax   consequences   arising  from  this
designation.  Ordinary  income  tax  treatment  will not  apply on sale or other
disposition of the Rights or the New Preferred Stock: (i) if the sale terminates
the entire stock  interest of the  shareholder  in the Company;  (ii) if the New
Preferred  Stock is  converted  to Class A Common  Stock  and the sale is of the
Class  A  Common  Stock;  (iii)  in  transactions  where  gain  or  loss  to the
shareholder  is  not  recognized;  or  (iv)  where  it  is  established  to  the
satisfaction of the Secretary of the Treasury that the transactions  were not in
pursuance  of a plan  having one of its  principal  purposes  the  avoidance  of
federal income tax. If the Rights and the New Preferred Stock are not treated as
"stock other than common stock," or if one of the above exceptions apply, then a
shareholder  who sells the Rights or the New Preferred Stock will recognize gain
or loss equal to the difference between the sale proceeds and such shareholder's
basis (if any) in the Rights or the New Preferred  Stock sold. Such gain or loss
will generally be capital gain or loss for individual U.S. shareholders,  short,
mid or long-term  depending upon whether the  shareholder has held the Rights or
the New Preferred Stock for up to one year (for application of the maximum 39.6%
federal short-term rate), more than one year (for application of the maximum 28%
federal  mid-term  rate) or more than 18 months (for  application of the maximum
20% federal long-term rate).

          Pending  Legislation.  On July 9, 1998 the Senate approved and sent to
President  Clinton for his signature the Internal Revenue Service  Restructuring
Act of 1998 (H.R. 2676). The President has indicated that he intends to sign the
legislation,  and  has 10  days  from  July  9 to do so.  The  act  repeals  the
requirement that property held more than 18 months in order to enjoy the maximum
20% federal  long-term  rate.  Retroactive  to sales for tax years  ending after
1997,  the 20% maximum rate will apply for sales of capital gain  property  held
more that one year.

         The  Company's  directors,   executive  officers  and  certain  of  the
Company's shareholders, including the Wolcott and Kayser families, The Pillsbury
Company and the Related Marks  Shareholders  have indicated  their  intention to
vote all shares of voting  securities  owned by them,  approximately  60% of the
voting power of the Company as of the Record Date,  in favor of the  Investment.
The  combined  voting  power of these  persons  is  sufficient  to  approve  the
Investment.

         The Board of Directors of the Company unanimously recommends a vote FOR
approval of the  issuance of 4,166,667  shares of New  Preferred  Stock.  Unless
otherwise instructed, proxies will be voted FOR approval of this proposal.





                                     - 53 -

<PAGE>



                                 PROPOSAL NO. 3
                      AMENDMENT OF THE CHARTER TO INCREASE
                THE AUTHORIZED SHARES OF CLASS A PREFERRED STOCK

          At the Meeting,  the shareholders of the Company will be asked to vote
on a  proposal  to amend  the  Company's  Charter  to  increase  the  number  of
authorized  shares of Class A Preferred Stock from 4,000,000 shares to 8,200,000
shares (the "Preferred Stock Amendment"). Under the BCL, the affirmative vote of
a majority of all outstanding shares entitled to vote at the Meeting is required
to  approve  and  adopt  the  Preferred  Stock  Amendment.  The  discussion  and
description of the material terms of the Preferred  Stock  Amendment  herein are
qualified in their  entirety by reference to the Charter  Amendments,  a copy of
which is attached hereto as Appendix D and which is incorporated  herein by this
reference.

          The  Charter  currently  provides  that the  Company  may  issue up to
4,000,000  shares of Class A Preferred Stock to be issued in series.  As of June
30,  1998,  the  Company  has 1.4  million  shares  of Class A  Preferred  Stock
designated in two series and has issued,  in the  aggregate,  807,240  shares of
Class A  Preferred  Stock.  Assuming  approval  of the  Investment,  the Company
intends to issue up to  4,166,667  shares of a third series of Class A Preferred
Stock (the New Preferred Stock).

          Pursuant  to the  terms  of the  Stock  Purchase  Agreement,  the  New
Investors  may purchase the Option  Shares even if  shareholder  approval of the
Investment Proposals is not obtained.  The number of shares of Class A Preferred
Stock that is currently  authorized  and available for issuance is sufficient to
accommodate the issuance of the Option Shares to the New Investors.

         Assuming  approval  of this  proposal,  the Board has  established  the
following rights, preferences and limitations for shares of New Preferred Stock.

Description of New Preferred Stock

         Stated Value.  The stated value for each share of New Preferred Stock
is $12.00.

         Dividends and  Distributions.  The New Preferred Stock has the right to
receive  dividends or  distributions  at a rate per share equal to the amount of
any  dividend  or  distribution  as that  declared  or made on any shares of the
Company's stock into which the New Preferred Stock is convertible on the date of
such dividend or distribution.  Any such dividend or distribution  shall be paid
to the  holders of the New  Preferred  Stock at the same time such  dividend  or
distribution  is made to the  holders  of Class A Common  Stock.  Dividends  and
distributions  on the New Preferred Stock shall be cumulative from and after the
date of issuance of the New Preferred  Stock, but any arrearage in payment shall
not pay interest.




                                     - 54 -

<PAGE>



         Voting Rights.  The holders of shares of New Preferred  Stock shall not
be entitled or permitted to vote on any matter required or permitted to be voted
upon by  shareholders  of the  Company  except as  required by law and for class
voting on proposals to: (i) authorize the issuance after the first date on which
shares of New  Preferred  Stock are issued  (the  "Issue  Date") of any class of
capital  stock  that  will  rank  as  to  payment  of  dividends  or  rights  on
liquidation,  dissolution  or  winding  up of the  Company  senior  to  the  New
Preferred  Stock,  (ii) authorize,  adopt or approve an amendment to the Charter
that would  increase  or decrease  the par value of the shares of New  Preferred
Stock,  (iii)  amend,  alter or repeal the Charter so as to affect the shares of
New  Preferred  Stock  adversely  or  (iv)  effect  the  voluntary  liquidation,
dissolution,  winding up,  recapitalization or reorganization of the Company, or
the consolidation or merger of the Company with or into any other person, or the
sale or other  distribution to another person of all or substantially all of the
assets of the Company;  provided,  however, that no separate vote of the holders
of New  Preferred  Stock  shall be  required  to effect any of the  transactions
described in clause (iv) above unless such  transaction  would either  require a
class vote  pursuant to clause (i),  (ii) or (iii) above or would require a vote
by any shareholders of the Company.

         Redemption. The shares of New Preferred Stock shall not be redeemed or
subject  to  redemption,  whether  at the  option of the  Company  or any holder
thereof.

         Company Acquired  Shares.  Any shares of New Preferred Stock converted,
exchanged,  redeemed,  purchased or otherwise  acquired by the Company  shall be
retired and cancelled  promptly after  acquisition.  The cancelled shares of New
Preferred  Stock shall become  authorized  but unissued  shares of New Preferred
Stock,  which may (upon filing of an appropriate  certificate with the Secretary
of State) be  reissued  as part of  another  series of Class A  Preferred  Stock
subject to certain conditions or restrictions on issuance,  but in any event may
not be  reissued  as shares of New  Preferred  Stock  unless  all  shares of New
Preferred Stock issued on the closing date of the Investment  shall have already
been converted or exchanged.

         Conversion.  Subject to certain limitations discussed below, any holder
of New  Preferred  Stock shall have the right,  at its option,  at any time,  to
convert  any or all of the  holder's  shares of New  Preferred  Stock  into such
number of fully  paid and  non-assessable  shares of Class A Common  Stock as is
equal to the  product  of the number of  Conversion  Shares,  multiplied  by the
quotient of (i) the Stated Value divided by (ii) the conversion  price of $12.00
per share (the  "Conversion  Price").  Unless  prohibited  by law on the date of
conversion (the "Conversion  Date"),  all unpaid dividends  declared (whether or
not  currently  payable)  on the New  Preferred  Stock  so  converted  shall  be
immediately  due and  payable  and must  accompany  the shares of Class A Common
Stock  issued  upon  such  conversion.  Upon  conversion  of any  shares  of New
Preferred  Stock,  the Company  shall not issue any  fractional  shares or scrip
representing  fractional  shares and, in lieu  thereof,  the Company shall issue
cash in lieu of fractional shares in an amount equal to such fraction multiplied
by the current  market  price of the Class A Common  Stock on the  business  day
preceding the date the shares are converted. The same



                                     - 55 -

<PAGE>



rights and limitations  apply if the New Preferred Stock is convertible into any
securities or property other than Class A Common Stock.

         The Conversion Price shall be subject to adjustment if: (i) the Company
shall at any time or from time to time (A) pay a dividend or make a distribution
on the outstanding  shares of Class A Common Stock in Class A Common Stock,  (B)
sub-divide the  outstanding  shares of Class A Common Stock into a larger number
of shares,  (C) combine the  outstanding  shares of Class A Common  Stock into a
smaller  number of shares or (D)  issue  any  shares of its  capital  stock in a
reclassification of the Class A Common Stock; (ii) the Company shall at any time
or from  time to time  issue or sell  shares  of  Common  Stock  (or  securities
convertible  into or exchangeable  for shares of Common Stock),  or any options,
warrants  or other  rights to acquire  shares of Common  Stock  (other  than (x)
options  granted to any employee or director of the Company  pursuant to a stock
option plan approved by the shareholders of the Company,  (y) options,  warrants
or rights  granted to each holder of Class A Common  Stock or (z) rights  issued
pursuant to a shareholder right plans,  "poison pill" or similar  arrangement in
accordance with the Charter) for a consideration per share less than the current
market  price (as defined in the  Charter) at the record date or issuance  date;
(iii) the Company or any  subsidiary  thereof  shall at any time or from time to
time while any of the New Preferred Stock is outstanding, make a purchase by the
Corporation  of the  Common  Stock  effected  while  any of  the  shares  of New
Preferred Stock are  outstanding,  which purchase is subject to Section 13(e) of
the Exchange Act or is made  pursuant to an offer made  available to all holders
of Class A Common Stock or Class B Common Stock; or (iv) the Company at any time
or from time to time shall take any action  affecting  its Class A Common Stock,
other than an action permitted by the Charter.

         The  Company  may make such  reductions  in the  Conversion  Price,  in
addition to those required by subparagraphs (i) through (iv) above, as the Board
of  Directors  considers  to be  advisable  in order to avoid or to diminish any
income  tax to  holders of Class A Common  Stock or rights to  purchase  Class A
Common Stock  resulting from any dividend or distribution of stock (or rights to
acquire  stock) or from any  event  treated  as such for  income  tax  purposes.
Notwithstanding anything herein to the contrary, no adjustment of the Conversion
Price (i) shall be required by reason of the initial  issuance or sale of any of
the 4,166,667  authorized  shares of New Preferred Stock or (ii) need to be made
to the  Conversion  Price unless such  adjustment  would  require an increase or
decrease  of at least 1% of the  Conversion  Price  then in  effect.  Any lesser
adjustment  shall  be  carried  forward  and  shall  be made at the  time of and
together  with  the  next  subsequent  adjustment,   which,  together  with  any
adjustment or  adjustments  so carried  forward,  shall amount to an increase or
decrease  of at  least  1% of  such  Conversion  Price.  Any  adjustment  to the
Conversion  Price  carried  forward  and  not  theretofore  made  shall  be made
immediately  prior  to the  conversion  of any  shares  of New  Preferred  Stock
pursuant hereto; provided,  however, that any such adjustment shall in any event
be made no later than one year after the  occurrence of the event giving rise to
such adjustment.




                                     - 56 -

<PAGE>



         Participating  Distribution  upon  Liquidation.   In  addition  to  the
preferential  distribution to holders of New Preferred Stock equal to the stated
value per share (the "Preferential  Distribution"),  an additional participating
distribution  shall be payable to holders of New Preferred  Stock upon voluntary
or  involuntary  liquidation,  dissolution  or  winding up of the  Company  (the
"Participating  Distribution"),  with the effect that the total  distribution to
holders of the New Preferred Stock shall be the greater of (i) the  Preferential
Distribution or (ii) the total distribution which holders of New Preferred Stock
would  have  received  if they  had  converted  all  outstanding  shares  of New
Preferred  Stock into shares of Class A Common  Stock  immediately  prior to the
date for  calculating the total  distribution  available to holders of preferred
stocks and common stocks. To achieve the foregoing  distribution,  the following
calculation shall be made:

                  (1) Calculate  the sum of (a) the total amounts  available for
distribution  to holders of all  classes of Common  Stock  after  payment of all
preferential   distributions   to  all  classes  of  preferred   stocks  of  the
Corporation,  including  the  Preferential  Distribution  to the  holders of all
outstanding  shares of New  Preferred  Stock,  plus (b) the total  amount of the
Preferential  Distribution to holders of all outstanding shares of New Preferred
Stock.

                  (2) Divide the sum calculated in subparagraph (1) by the total
number  of  shares  of  Common  Stock  into  which  the New  Preferred  Stock is
convertible  and of all classes of Common Stock deemed  outstanding for purposes
of calculating the distribution on liquidation, dissolution or winding up of the
Company.  The  product of this  calculation  is the "Per Share  Distribution  on
Assumed Conversion."

                  (3) The  excess,  if any,  of the Per  Share  Distribution  on
Assumed Conversion over the Preferential  Distribution shall be distributable as
a  Participating  Distribution  to the  holders  of  New  Preferred  Stock  upon
liquidation, dissolution or winding up of the Company.

         The Preferred  Stock  Amendment also provides that Article 4, paragraph
(d)(C) be amended to provide for additional or  participating  distributions  to
holders  of  Class  A  Preferred   Stock  upon  any  voluntary  or   involuntary
liquidation, dissolution or winding up of the Company. Specifically, the holders
of shares of each series of Class A Preferred  Stock then  outstanding  shall be
entitled to receive out of the assets of the Company, before any distribution or
payment shall be made to holders of Common Stock,  an amount equal to the stated
value of the  stock  plus,  in  respect  of each  share  with  respect  to which
dividends are cumulative, a sum computed at the dividend rate or dividend amount
provided for in the Charter  from and after the date on which  dividends on such
shares became cumulative to and including the date fixed for such payment,  less
the aggregate of the dividends  theretofore  paid thereon,  but computed without
interest.  If the amounts payable on liquidation in respect to the shares of all
series of Class A Preferred Stock are not paid in full, the shares of all series
of such class shall share  ratably in any  distribution  of assets other than by
way of  dividends  in  accordance  with the sums which  would be payable in such
distribution if all sums payable were discharged in full. If such



                                     - 57 -

<PAGE>



payment  shall  have been made in full to the  holders  of all shares of Class A
Preferred Stock on voluntary or involuntary liquidation,  dissolution or winding
up of the  Company,  the  remaining  assets  of the  Company  shall,  except  as
otherwise  provided  herein,  be distributed  among the holders of each class of
common stock pro rata in accordance with their respective holdings.

         The  Company's  directors,   executive  officers  and  certain  of  the
Company's shareholders, including the Wolcott and Kayser families, The Pillsbury
Company and the Related Marks  Shareholders  have indicated  their  intention to
vote all shares of voting  securities  owned by them,  approximately  60% of the
voting  power of the Company as of the Record  Date,  in favor of the  Preferred
Stock  Amendment.

         The Board of Directors of the Company unanimously recommends a vote FOR
approval of the Preferred Stock Amendment. Unless otherwise instructed,  proxies
will be voted FOR approval of the Preferred Stock Amendment.



                                     - 58 -

<PAGE>



                                 PROPOSAL NO. 4
                            AMENDMENT OF THE CHARTER
            TO INCREASE THE AUTHORIZED SHARES OF CLASS A COMMON STOCK


         At the Meeting,  the  shareholders of the Company will be asked to vote
on a  proposal  to amend  the  Company's  Charter  to  increase  the  number  of
authorized  shares of Class A Common Stock from 10,000,000  shares to 20,000,000
shares (the "Class A Charter Amendment"). Under the BCL, the affirmative vote of
a majority of all outstanding shares entitled to vote at the Meeting is required
to  approve  and  adopt  the  Class A  Charter  Amendment.  The  discussion  and
description  of the material terms of the Class A Charter  Amendment  herein are
qualified in their  entirety by reference to the Charter  Amendments,  a copy of
which is attached hereto as Appendix D and which is incorporated  herein by this
reference.

         The  Charter  currently  provides  that  the  Company  may  issue up to
10,000,000  shares of Class A Common Stock. As of June 30, 1998, the Company has
issued or reserved for issuance  3,143,125  shares of Class A Common  Stock.  If
Proposal No. 2 to approve the Investment is approved by the  shareholders at the
Meeting and the shares of New Preferred Stock are issued,  the Company will need
to  reserve  4,166,667  shares  of Class A Common  Stock to be  issued  upon the
conversion of the New Preferred Stock, leaving  approximately 2.7 million shares
available  for  issuance by the  Company.  If the Class A Charter  Amendment  is
adopted,  12.7  million  shares of Class A Common Stock will be  authorized  and
available for issuance.  The Board of Directors believes that it is important to
have the additional shares of Class A Common Stock available for issuance as and
when  needed  in order to avoid  the delay and  expense  incident  to  obtaining
shareholder  approval  at a  later  date  and to  provide  the  Company  greater
flexibility  in the  consideration  of future stock  dividends or stock  splits,
sales of Class A Common Stock or convertible  securities to enhance  capital and
possible future acquisitions and other corporate purposes. Pursuant to the Stock
Purchase  Agreement,  and subject to the approval of Proposal No. 2, the Charter
Amendments will be filed with the Secretary of State, and up to 3,666,667 shares
of New Preferred  Stock will be issued to the New Investors  three business days
after  the   Expiration   Date.   See  "Proposal   No.   2--Effect  on  Existing
Shareholders--Potential Dilution of Shareholders' Interests."

         The terms and rights of the  additional  shares of Class A Common Stock
to be authorized if the Class A Charter  Amendment is approved will be identical
to those of presently outstanding shares of Class A Common Stock.

         None of the holders of the Company's securities have preemptive rights.
The  Company  may issue some or all of the  additional  shares of Class A Common
Stock  authorized  upon approval of this proposal in connection with a merger or
acquisition  or the  purchase  of assets of another  company,  to raise  capital
through a sale of those shares in a public or private  offering,  in  connection
with employee and director stock option plans adopted by the Company



                                     - 59 -

<PAGE>



(although the Company has no plans to issue any such shares in  connection  with
any such matters),  in connection with the Company's  adoption of a shareholders
rights plan, and for other purposes permitted under its Charter and the BCL. The
increase  in the  authorized  capital and the  subsequent  issuance of shares of
Class A Common Stock could have the effect of delaying or preventing a change in
control of the Company  without  further action by the  shareholders by diluting
the stock  ownership or voting rights of a person  seeking to obtain  control of
the Company.

         The  Company's  directors,   executive  officers  and  certain  of  the
Company's shareholders, including the Wolcott and Kayser families, The Pillsbury
Company and the Related Marks  Shareholders  have indicated  their  intention to
vote all shares of voting  securities  owned by them,  approximately  60% of the
voting  power of the  Company  as of the  Record  Date,  in favor of the Class A
Charter  Amendment.

         The Board of Directors of the Company unanimously recommends a vote FOR
approval of the Class A Charter Amendment. Unless otherwise instructed,  proxies
will be voted FOR approval of the Class A Charter Amendment.




                                     - 60 -

<PAGE>



                                 PROPOSAL NO. 5
                       AMENDMENT TO THE CHARTER REQUIRING
                            UNANIMOUS APPROVAL OF THE
                        COMPANY'S BOARD OF DIRECTORS FOR
                         CERTAIN MAJOR CORPORATE ACTIONS

         At the Meeting,  the shareholders will be asked to vote upon a proposal
requiring  unanimous  Board approval of certain major  corporate  decisions (the
"Unanimous Board Amendment").  Under the BCL, the affirmative vote of a majority
of all outstanding shares entitled to vote at the Meeting is required to approve
and adopt the Unanimous Board  Amendment.  The discussion and description of the
material terms of the Unanimous  Board  Amendment  herein are qualified in their
entirety by  reference  to the Charter  Amendments,  a copy of which is attached
hereto as Appendix D and which is incorporated herein by this reference.

         The  BCL  and the  Company's  Charter  and  By-Laws  currently  require
approval  of a  majority  of  the  Board  of  Directors  for  the  approval  and
authorization  of any and all matters  presented  to it.  Section 709 of the BCL
permits  a New York  corporation  to set  forth  in its  charter  higher  voting
requirements for all matters or for certain  specified  matters presented to its
Board of Directors.  As a condition to consummation  of the Investment,  the New
Investors  have required  that the Company amend its Charter in accordance  with
Section 709 of the BCL to provide for unanimous  approval of the Company's Board
of  Directors  (excluding  directors  who choose to  abstain)  in the  following
instances:

                  (a)      any amendment or modification of the Company's 
         Charter or By-Laws;

                  (b) any merger, consolidation, amalgamation,  recapitalization
         or other form of business  combination (other than any acquisition that
         would be permitted under paragraph (d) below)  involving the Company or
         any subsidiary of the Company;

                  (c) any sale, conveyance, lease, transfer or other disposition
         of all or substantially all of the assets of the Company;

                  (d) any single acquisition or disposition or series of related
         acquisitions  or  dispositions  of assets,  including stock (whether by
         purchase,  merger or otherwise),  in the Principal Line of Business (as
         hereinafter  defined) of the Company  involving gross  consideration in
         excess of $15 million;

                  (e) any  change  in the  line of  business  (food  processing,
         packaging,  distribution and canning of fruits and vegetables and other
         business operations complementary or incidental thereto) of the Company
         and its  subsidiaries  (the "Principal  Line of Business"),  whether by
         acquisition of assets or otherwise; provided, that the Company and its



                                     - 61 -

<PAGE>



         subsidiaries may change or dispose of any existing  business or acquire
         any business that, in each case, is not within their  Principal Line of
         Business,  if the consolidated net sales from all such business engaged
         in (or  proposed to be engaged in) by the Company and its  subsidiaries
         do not exceed in the aggregate 2% of the  consolidated net sales of the
         Company and its  subsidiaries  (determined  by  reference to the latest
         annual  or  quarterly  period  in  the  latest  available  consolidated
         financial  statements  of the Company and any  business  proposed to be
         acquired);

                  (f) any issuance of or agreement to issue,  or any repurchase,
         redemption or other  acquisition or agreement to repurchase,  redeem or
         otherwise acquire, any shares of capital stock of the Company or any of
         its  subsidiaries or rights of any kind convertible into or exercisable
         or exchangeable  for, any shares of capital stock of the Company or any
         of its subsidiaries,  or any option,  warrant or other  subscription or
         purchase  right with respect to shares of capital  stock except for (i)
         any stock buybacks not to exceed  $100,000 in any one transaction or $1
         million in the  aggregate  and (ii) any  issuances of shares of Class A
         Common Stock  pursuant to the terms of Seneca Foods Company  Employees'
         Savings Plan in effect on the date hereof;

                  (g) any change in the Company's  certified public  accountants
         from Deloitte & Touche LLP, or any successor of Deloitte & Touche LLP;

                  (h) the  settlement of any  litigation to which the Company or
         any of its subsidiaries is a party involving the payment by the Company
         or its  subsidiaries  of an  aggregate  amount  greater  than 5% of the
         Company's  Adjusted Tangible Net Worth, or involving the consent to any
         injunctive or similar relief; and

                  (i) the commencement by the Company or any of its subsidiaries
         or  proceedings  under any existing or future law of any  jurisdiction,
         domestic or foreign, relating to bankruptcy, insolvency, reorganization
         or relief of debtors,  seeking to have an order for relief entered with
         respect to it, or seeking to adjudicate  it bankrupt or  insolvent,  or
         seeking   reorganization,    arrangement,    adjustment,    winding-up,
         liquidation,  dissolution,  composition or other relief with respect to
         it or  its  debts,  or  seeking  appointment  of a  receiver,  trustee,
         custodian,  conservator or other similar  official for it or for all or
         any substantial part of its assets, or the making by the Company or any
         of its  subsidiaries  of a general  assignment  for the  benefit of its
         creditors.

(the "Major Corporate Actions").  To the extent that the above-referenced  Board
approval is not obtained with respect to any Major Corporate Action, the Company
may not take or  perform  such  Major  Corporate  Action.  For the  purposes  of
paragraph (h) above, the Company's  "Adjusted Tangible Net Worth" shall mean (i)
the  net  book  value  (after  deducting  related  depreciation,   obsolescence,
amortization,  valuation  and other  proper  reserves,  which  reserves  will be
determined in accordance with generally accepted accounting principles) at which
the



                                     - 62 -

<PAGE>



assets of the Company and its  subsidiaries on a consolidated  basis (except (w)
patents,  copyrights,  trademarks,  trade names, franchises,  goodwill and other
similar intangibles,  (x) unamortized debt discount,  and expense, (y) accounts,
notes  and  other  receivables  due  from  any  person  directly  or  indirectly
controlling,  controlled  by or under common  control with the Company,  and (z)
write-ups  in the book value of any fixed  asset  resulting  from a  revaluation
thereof  effective  after  June 22,  1998)  are  shown on the  latest  available
consolidated balance sheet of the Company on such date, minus (ii) the amount at
which the  liabilities  of the  Company and its  subsidiaries  are shown on such
consolidated   balance  sheet   (including  as  liabilities   all  reserves  for
contingencies  and other  potential  liabilities  as shown on such  consolidated
balance sheet).

         The  Company's  directors,   executive  officers  and  certain  of  the
Company's shareholders, including the Wolcott and Kayser families, The Pillsbury
Company and the Related Marks  Shareholders  have indicated  their  intention to
vote all shares of voting  securities  owned by them,  approximately  60% of the
voting  power of the Company as of the Record  Date,  in favor of the  Unanimous
Board  Amendment.

         The Board of Directors of the Company unanimously recommends a vote FOR
approval of the Unanimous Board Amendment. Unless otherwise instructed,  proxies
will be voted FOR approval of the Unanimous Board Amendment.




                                     - 63 -

<PAGE>



                                 PROPOSAL NO. 6
                          EXEMPT THE NEW INVESTORS FROM
                      THE CLASS A SPECIAL RIGHTS PROVISIONS


                  At the Meeting,  the Company's  shareholders  will be asked to
vote on a proposal to exempt the acquisition of the Conversion Shares by the New
Investors  from  operation  of the  Class A  Special  Rights  provisions  in the
Company's  Charter  (the  "Special  Rights  Amendment").   Under  the  BCL,  the
affirmative  vote for a majority of all  outstanding  shares entitled to vote at
the Meeting is required to approve and adopt the Special Rights  Amendment.  The
discussion and description of the material terms of the Special Rights Amendment
are qualified in their entirety by reference to the Charter  Amendments,  a copy
of which is attached  hereto as Appendix D and which is  incorporated  herein by
this reference.

                  The Charter  contains a two-pronged  "Class A Special  Rights"
provision  which  ensures  that  holders  of  Class A Common  Stock  will not be
unfairly  treated in the event  that a person  attempts  to gain  control of the
Company.

                  First, the Class A Special Rights seek to prevent a person who
has crossed a certain ownership threshold from gaining control of the Company by
acquiring  Class B Common  Stock  without  buying Class A Common  Stock.  If any
person  acquires  more than 15% of the  outstanding  Class B Common  Stock after
August 5, 1995 (the "Threshold  Date"), and does not acquire after the Threshold
Date a percentage of the Class A Common Stock  outstanding at least equal to the
percentage of Class B Common Stock that the person acquired in excess of the 15%
threshold,  such  person  will not be allowed  to vote  shares of Class B Common
Stock acquired in excess of the 15% threshold. For example, if a person acquires
20% of the  outstanding  Class B  Common  Stock  after  the  Threshold  Date but
acquires no Class A Common Stock,  that person would be unable to vote the 5% of
the Class B Common Stock acquired in excess of the 15%  threshold.  With respect
to persons who owned  Common  Stock of the Company on or prior to the  Threshold
Date, only shares of Class B Common Stock acquired after the Threshold Date will
be  counted  in  determining  whether  that  shareholder  has  exceeded  the 15%
threshold  for  acquisitions  of Class B Common Stock and only  acquisitions  of
Class A Common  Stock after the  Threshold  Date will be counted in  determining
whether that shareholder's  Class A Common Stock acquisitions have been at least
equal to the acquisition of Class B Common Stock in excess of the 15% threshold.
The  inability  of the  person  to vote the  excess  Class B Common  Stock  will
continue  until  such  time as a  sufficient  number of shares of Class A Common
Stock have been acquired by the person to satisfy the  requirements of the Class
A Special Rights.

                  The  second  prong  of  the  Class  A  Special  Rights  is  an
"Equitable  Price"  requirement.  It is intended to prevent a person  seeking to
acquire  control of the Company from paying a  discounted  price for the Class A
Common Stock  required to be purchased by the  acquiring  person under the first
prong of the Class A Special Rights.  These provisions provide that an Equitable
Price has been paid for shares of Class A Common  Stock only when they have been
acquired  at a price at least  equal to the greater of (i) the highest per share
price paid by the acquiring  person, in cash or in non-cash  consideration,  for
any Class B Common  Stock  acquired  within  the 60 day  periods  preceding  and
following the acquisition of the Class A



                                     - 64 -

<PAGE>



Common  Stock or (ii) the  highest  closing  market sale price of Class B Common
Stock during the 30 day periods  preceding and following the  acquisition of the
Class A Common Stock. The value of any non-cash consideration will be determined
by the Board of  Directors  of the  Company  acting in good  faith.  The highest
closing market sale price of a share of Class B Common Stock will be the highest
closing sale price reported by Nasdaq National Stock Market or on any such other
securities  exchange then  constituting the principal  trading market for either
class of the Common Stock.  In the event that no quotations are  available,  the
highest  closing  market sale price will be the fair market  value during the 30
day periods preceding and following the acquisition of a share of Class B Common
Stock as  determined  by the Board of  Directors  of the Company  acting in good
faith.  The Equitable Price Provision is intended to require a person seeking to
acquire  control of the Company to buy the Class B Common  Stock and the Class A
Common Stock at virtually the same time and the same price,  as might occur in a
tender  offer,  to ensure that the  acquiring  person  would be able to vote the
Class B Common Stock acquired in excess of the 15% threshold.

                  Under the Class A Special  Rights,  an  acquisition of Class B
Common Stock is deemed to include any shares that an acquiring  Person  acquires
directly or indirectly, in one transaction or a series of transactions,  or with
respect to which  that  person  acts or agrees to act in concert  with any other
person (an "Acquisition").  As used in the preceding sentence, "Person" includes
one or more persons and entities who act or agree to act in concert with respect
to the  Acquisition  or  disposition  of Class B Common Stock or with respect to
proposing or effecting a plan or proposal involving (i) a merger, reorganization
or liquidation of the Company or a sale of a material amount of its assets; (ii)
a change in the Company's  Board of Directors or management,  including any plan
or proposal to fill  vacancies on the Board of Directors or change the number or
term  of  Directors;  (iii) a  material  change  in the  business  or  corporate
structure of the Company;  or (iv) any material change in the  capitalization or
dividend  policy of the Company.  Unless  there are  affirmative  attributes  of
concerted action, however,  "acting or agreeing to act in concert with any other
Person" does not include acts or agreements to act by Persons  pursuant to their
official  capacities as directors or officers of the Company or because they are
related by blood or marriage.

                  For purposes of calculating  the 15% threshold,  the following
Acquisitions and increases are excluded: (i) shares of Class B Common Stock held
by any Person on the Threshold Date;  (ii) an increase in a holder's  percentage
ownership  of Class B Common Stock  resulting  solely from a change in the total
number of shares of Class B Common Stock outstanding as a result of a repurchase
of Class B Common Stock by the Company  since the last date on which that holder
acquired Class B Common Stock;  and (iii)  Acquisitions  of Class B Common Stock
(a) made pursuant to contracts  existing prior to the Threshold Date,  including
the Acquisition of Class B Common Stock pursuant to the conversion provisions of
Class A Preferred Stock  outstanding prior to the Threshold Date, (b) by bequest
or  inheritance  or by  operation of law upon the death or  incompetency  of any
individual,  and (c) by any other transfer made without valuable  consideration,
in good  faith  and not for the  purpose  of  circumventing  the Class A Special
Rights.  A gift  made to any  Person  who is  related  to the  donor by blood or
marriage,  a gift made to a  charitable  organization  qualified  under  Section
501(c)(3) of the Code or a successor  provision  and a gift to a Person who is a
fiduciary  solely for the benefit of, or which is owned entirely by, one or more
persons or entities (a) who are related to the donor by



                                     - 65 -

<PAGE>



blood or marriage or (b) which is a tax-qualified charitable organization or (c)
both  will  be  presumed  to be  made in good  faith  and  not for  purposes  of
circumventing the restrictions imposed by the Class A Special Rights.

                  The Class A Special  Rights also provide  that,  to the extent
that the voting  power of any share of Class B Common  Stock cannot be exercised
pursuant to the provision, that share will be excluded from the determination of
the  total  shares  eligible  to  vote  for  any  purpose  for  which  a vote of
shareholders is taken.

                  The Special Rights Amendment amends the definition of "Person"
and declares that the Conversion  Shares were acquired for an "equitable  price"
to ensure that the New Investors' ability to vote their Conversion Shares is not
limited by the first and second prongs of the Special Rights provisions. The New
Investors  required  this  amendment  as a  condition  to  consummation  of  the
Investment.


                  Under this proposed  Charter  Amendment,  the  acquisition  of
3,666,667  shares of New Preferred  Stock by the New  Investors  under the Stock
Purchase Agreement and pursuant to their commitment as standby purchasers in the
Rights Offering will be deemed to have been  acquired for an "equitable  price,"
thereby  offsetting  any  purchase  of  Class  B  Common  Stock  made by the New
Investors  after  August 5, 1995.  The New  Investors do not  currently  own any
shares of Class B Common Stock.

                  The Company's directors, executive officers and certain of the
Company's shareholders, including the Wolcott and Kayser families, The Pillsbury
Company and the Related Marks  Shareholders  have indicated  their  intention to
vote all shares of voting  securities  owned by them,  approximately  60% of the
voting  power of the  Company as of the  Record  Date,  in favor of the  Special
Rights  Amendment.

                  The Board of Directors of the Company unanimously recommends a
vote FOR approval of the Special Rights Amendment.  Unless otherwise instructed,
proxies will be voted FOR approval of the Special Rights Amendment.



                                     - 66 -

<PAGE>



                                 PROPOSAL NO. 7
                RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS


         The Board of  Directors,  through  its Audit  Committee,  has  selected
Deloitte & Touche LLP, certified public  accountants,  to act as the independent
auditors for the fiscal year ending March 31, 1999.

         It is anticipated that representatives of Deloitte & Touche LLP will be
present at the Meeting with the  opportunity  to make a statement if they desire
to do so and will be available to respond to appropriate questions.

         The Board of Directors recommends a vote FOR its proposal to ratify the
appointment of Deloitte & Touche LLP as independent  auditors of the Company for
the fiscal year ending March 31, 1999. Unless otherwise  instructed proxies will
be voted FOR approval of this proposal.

                                    * * * * *

                                BROKER NON-VOTES


         Broker  non-votes will not be treated as votes cast or shares  entitled
to vote on  matters  as to which the  applicable  rules of  national  securities
exchanges  withhold the  broker's  authority to vote in the absence of direction
from the beneficial owner.


                        VOTING OF PROXIES AND ABSTENTIONS


         The shares  represented by all valid proxies  received will be voted in
the manner  specified  on the proxies.  Where a specific  choice  (including  an
abstention)  is not  indicated,  the  shares  represented  by all valid  proxies
received will be voted FOR the proposal described in this proxy statement.


                      OTHER MATTERS AND PROXY SOLICITATION


         There are no other  matters  to come  before  the  Meeting.  All of the
expenses involved in preparing,  assembling and mailing this proxy statement and
other material  furnished to shareholders in connection with the solicitation of
proxies will be paid by the Company.  Arrangements  will be made with  brokerage
houses,  nominees,  fiduciaries  and other  custodians to send proxies and proxy
material to beneficial owners of the securities of the Company,  and the Company
will reimburse them for expenses reasonably incurred by them in so doing.



                                     - 67 -

Proxies may be solicited  personally or by telephone,  fax or mail by directors,
officers and regular  employees of the Company without  additional  compensation
for such services.


                              SHAREHOLDER PROPOSALS


          Shareholder  proposals  must be received at the  Company's  offices no
later  than  March  19,  1999 in order to be  considered  for  inclusion  in the
Company's proxy materials for the 1999 Annual Meeting.


                       DOCUMENTS INCORPORATED BY REFERENCE

         Certain  financial  and  other  information  required  to be set  forth
herein, including financial statements,  supplementary financial information and
management's  discussion  and  analysis of  financial  condition  and results of
operations,  are  incorporated  by reference to the  Company's  Annual Report to
security holders, a copy of which is delivered herewith.


                                  MISCELLANEOUS


         To assure a quorum at the  Meeting  (the  holders of a majority  of the
stock entitled to vote thereat constitute a quorum),  shareholders are requested
to sign and return promptly the enclosed form of proxy in the envelope provided.
A  shareholder  who has delivered a proxy form may attend the Meeting and, if he
or she desires, vote in person at the Meeting.



                                            By order of the Board of Directors,



                                            JEFFREY L. VAN RIPER
                                            Secretary

DATED:  July 17, 1998

                                     - 68 -

<PAGE>




                            SENECA FOODS CORPORATION

                            1162 Pittsford-Victor Rd.
                            Pittsford, New York 14534

                                      PROXY

         FOR ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON AUGUST 7, 1998

          The  undersigned   shareholder  of  SENECA  FOODS   CORPORATION   (the
"Company")  hereby  appoints  and  constitutes  ARTHUR S.  WOLCOTT  and KRAIG H.
KAYSER,  and either of them, the proxy or proxies of the undersigned,  with full
power of substitution and revocation,  for and in the name of the undersigned to
attend the annual meeting of shareholders of the Company to be held at 74 Seneca
Street,  Dundee,  New York,  on  Friday,  August 7, 1998 at 1:00  p.m.,  Eastern
Daylight Time, and any and all adjournments thereof (the "Meeting"), and to vote
all shares of stock of the Company registered in the name of the undersigned and
entitled to vote at the Meeting upon the matters set forth below:

                 MANAGEMENT RECOMMENDS A VOTE FOR ITEMS 1 THROUGH 7.

1.   Election of Directors:  Election of the five nominees listed below to serve
     until the annual meeting of  shareholders  in 2001,  2000 or 1999 and until
     their successors are duly elected and shall qualify:

[ ]  FOR  all  nominees  listed  below  (except  as  marked  to  the
     contrary below);
[ ]  WITHHOLD   AUTHORITY   to   vote   for   all
     nominees listed below.

     INSTRUCTION:  To withhold  authority  to vote for any  individual  nominee,
strike a line through his or her name in the list below:

             D.L. Call, S.W. Stuart, A.M. Boas (2001); A.H. Baer (2000); G.
               Brymer Humphreys (1999)

2.   To approve the issuance of 4,166,667  shares of  Convertible  Participating
     Preferred Stock for a subscription  price of $12.00 per share in connection
     with an equity  investment  by a group of investors  and a rights  offering
     made to holders of the Company's common stock:

                    [ ] FOR [ ] AGAINST [ ] ABSTAIN

3.   To amend the Company's  Restated  Certificate of Incorporation,  as amended
     (the  "Charter")  to  increase  the  number  of  authorized  shares  of the
     Company's  Preferred Stock  with $0.025 par value per share from 4,000,000
     shares to 8,200,000 shares:

                    [ ] FOR [ ] AGAINST [ ] ABSTAIN

4.   To amend the Charter to increase the number of authorized shares
     of Class A Common Stock from 10,000,000 shares to 20,000,000 shares:

                    [ ] FOR [ ] AGAINST [ ] ABSTAIN

5.   To  amend  the  Charter  in  accordance  with  Section  709 of the New York
     Business  Corporation Law, to require  unanimous  approval of the Company's
     Board of Directors for certain major corporate actions:

                    [ ] FOR [ ] AGAINST [ ] ABSTAIN

6.   To amend the Charter to state that shares of Class A Common  Stock that may
     be  acquired  by certain  persons  shall be exempt from the Class A Special
     Rights provisions of the Charter:

                    [ ] FOR [ ] AGAINST [ ] ABSTAIN

7.   Appointment  of Auditors:  Ratification  of the  appointment  of Deloitte &
     Touche LLP as  independent  auditors  for the fiscal year ending  March 31,
     1999:

                    [ ] FOR [ ] AGAINST [ ] ABSTAIN

8.   In their  discretion,  the Proxies are  authorized  to vote upon such other
     business  as may  properly  come  before  the  Meeting  or any  adjournment
     thereof.

     The  shares  represented  by this Proxy  will be voted as  directed  by the
shareholder.  IF NO CHOICES ARE SPECIFIED,  THIS PROXY WILL BE VOTED FOR ITEMS 1
THROUGH 7.

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.


                        Signature:______________________________


                                  ______________________________
                                  Joint owners should each sign.
                                  Executors, administrators, trustees,
                                  guardians and corporate officers should
                                  give their titles.

                        Dated:    _______________________________, 1998

                       (PLEASE SIGN AND RETURN PROMPTLY)
  
<PAGE>


<PAGE>






















                            STOCK PURCHASE AGREEMENT


                                  BY AND AMONG


                            SENECA FOODS CORPORATION,
                     CARL MARKS STRATEGIC INVESTMENTS, L.P.,
                    CARL MARKS STRATEGIC INVESTMENTS II, L.P.
                              AND URANUS FUND, LTD.


                            Dated as of June 22, 1998


















<PAGE>








                                TABLE OF CONTENTS

                                                                           Page

1.       DEFINITIONS..........................................................3

2.       CLOSING.............................................................13
         2.1        Time and Place of the Closing............................13
         2.2        Transactions at the Closing..............................14

3.       CONDITIONS TO THE CLOSING...........................................15
         3.1        Conditions Precedent to the Obligations of the
                     Purchaser...............................................15
                    3.1.1  Compliance by the Company.........................15
                    3.1.2  Shareholder Approval..............................16
                    3.1.3  Rights Offering...................................16
                    3.1.4  Amendment to Certificate of Incorporation.........16
                    3.1.5  Board of Directors................................16
                    3.1.6  Consents..........................................17
                    3.1.7  Hart-Scott-Rodino.................................18
                    3.1.8  Absence of Material Adverse Effect................18
                    3.1.9  Nasdaq Listing....................................18
                    3.1.10 Stock Price.......................................18
                    3.1.11 Legal Opinions....................................18
                    3.1.12 Exemption from Special Voting Requirements........18
                    3.1.13 Officer's Certificate.............................19
                    3.1.14 Secretary's Certificate...........................19
                    3.1.15 No Injunction.....................................19
                    3.1.16 Change of Control.................................20
         3.2        Conditions Precedent to Obligations of the Company.......20
                    3.2.1  Compliance by the Purchaser.......................20
                    3.2.2  Shareholder Approval..............................20
                    3.2.3  Consents..........................................20
                    3.2.4  Hart-Scott-Rodino.................................21
                    3.2.5  Nasdaq Listing....................................21
                    3.2.6  No Injunction.....................................21

4.       REPRESENTATIONS AND WARRANTIES OF THE COMPANY.......................21
         4.1        Corporate Existence and Power............................21
         4.2        Power and Authority......................................22
         4.3        Affiliate Transactions...................................23




<PAGE>





         4.4        No Contravention, Conflict, Breach, Etc..................24
         4.5        Consents.................................................24
         4.6        Capitalization of the Company............................25
         4.7        No Rights Plan...........................................27
         4.8        Registration Rights......................................27
         4.9        Subsidiaries.............................................27
         4.10       SEC Documents............................................29
         4.11       Financial Statements.....................................31
         4.12       No Existing Violation, Default, Etc......................32
         4.13       Licenses and Permits.....................................34
         4.14       Title to Properties......................................35
         4.15       Intellectual Property....................................35
         4.16       Environmental Matters....................................38
         4.17       Taxes....................................................39
         4.18       Litigation...............................................42
         4.19       Labor Matters............................................42
         4.20       Employee Benefits........................................43
         4.21       Contracts................................................45
         4.22       Contingent Liabilities...................................46
         4.23       No Material Adverse Effect...............................46
         4.24       Finder's Fees............................................48
         4.25       Investment Company.......................................48
         4.26       Exemption from Registration; Restrictions on Offer
                      and Sale of Same or Similar Securities.................48
         4.27       Use of Proceeds..........................................49
         4.28       Full Disclosure..........................................49

5.       REPRESENTATIONS AND WARRANTIES OF THE PURCHASER.....................49
         5.1        Partnership Existence and Power..........................49
         5.2        Power and Authority......................................50
         5.3        No Contravention, Conflict, Breach, Etc..................50
         5.4        Consents.................................................51
         5.5        Acquisition for Own Account..............................51
         5.6        Third Party Agreements...................................52
         5.7        Finder's Fee.............................................52
         5.8        Ownership of Common Stock................................53
         5.9        Full Disclosure..........................................53

6.       COVENANTS OF THE PARTIES............................................53
         6.1        Shareholder Meeting; Proxy Material; Certificate
                      of Amendment...........................................53
         6.2        Rights Offering..........................................54
         6.3        Rights Offering Registration Statement...................55
         6.4        Pre-Closing Activities...................................58




<PAGE>





         6.5        Option Shares............................................62
         6.6        Hart-Scott-Rodino........................................63
         6.7        Access to Information....................................63
         6.8        Publicity................................................64
         6.9        Certificates for Shares To Bear Legends..................64
         6.10       Reservation of Shares....................................65

7.       SURVIVAL OF REPRESENTATIONS, WARRANTIES AND
         COVENANTS...........................................................65

8.       INDEMNIFICATION.................................... ................66
         8.1        Indemnification by the Company...........................66
         8.2        Notification.............................................67
         8.3        Registration Rights Agreement............................69

9.       TERMINATION.........................................................70
         9.1        Termination..............................................70
         9.2        Expenses.................................................71
         9.3        Effect of Termination....................................71

10.      MISCELLANEOUS.......................................................72
         10.1       Performance; Waiver......................................72
         10.2       Extension or Modification of Rights Offering.............72
         10.3       Successors and Assigns...................................73
         10.4       Notices..................................................73
         10.5       Governing Law............................................74
         10.6       Severability.............................................74
         10.7       Headings; Interpretation.................................75
         10.8       Entire Agreement.........................................75
         10.9       No Third Party Rights....................................75
         10.10      Counterparts.............................................75


EXHIBITS
     A   Pillsbury Letter Agreement
     B   Certificate of Amendment
     C   Registration Rights Agreement
     D   Rights Offering Registration Statement
     E   Shareholders Agreement
     F   Jaeckle Fleischmann & Mugel, LLP Opinion
     G   Chamberlain, D'Amanda, Oppenheimer & Greenfield Opinion
SCHEDULES
     I   Shares Purchased

<PAGE>



                            STOCK PURCHASE AGREEMENT


                  STOCK PURCHASE AGREEMENT  ("AGREEMENT"),  dated as of June 22,
1998,  by and  among  Seneca  Foods  Corporation,  a New York  corporation  (the
"Company"),   Carl  Marks  Strategic  Investments,   L.P.,  a  Delaware  limited
partnership  ("CMSI"),  Carl Marks  Strategic  Investments  II, L.P., a Delaware
limited partnership ("CMSI II"), Uranus Fund, Ltd., a Cayman Islands corporation
("Uranus" and, together with CMSI and CMSI II, the "Purchasers").
                  WHEREAS,  the Company desires to sell to the  Purchasers,  and
the  Purchasers  desire  to  purchase,  an  aggregate  of  1,166,667  shares  of
Convertible  Participating  Preferred  Stock,  par value $.025 per share, of the
Company (the "Preferred  Stock"),  at a purchase price equal to $12.00 per Share
(the "Purchase  Price Per Share") (or  $14,000,004  in the  aggregate)  upon the
terms and subject to the conditions set forth herein;
                  WHEREAS, each share of Preferred Stock may be converted at any
time by the holder  thereof  into one share of Class A Common  Stock,  par value
$.25 per share, of the Company (the "Class A Common Stock");
                  WHEREAS,  the Company  proposes,  as soon as practicable after
the  Rights  Offering   Registration   Statement  (as  defined  herein)  becomes
effective,  to  distribute  to holders  of its Class A Common  Stock and Class B
common  stock,  par value $.25 per share,  of the  Company  (the "Class B Common
Stock"  and,  together  with  the  Class A Common  Stock,  the  "Common  Stock")
transferable  rights  (the  "Rights")  to  subscribe  for and  purchase up to an
aggregate of 3,000,000  shares of the Preferred  Stock at a  subscription  price
equal to the Purchase Price Per Share;




<PAGE>








                  WHEREAS,  pursuant to the Rights Offering (as defined herein),
stockholders of record will receive one-half of a Right for each share of Common
Stock held by them as of the  applicable  record date, and each whole Right will
entitle  the holder to purchase  one share of  Preferred  Stock at the  Purchase
Price Per Share;
                  WHEREAS,  the  Company  desires to assure the sale of at least
2,500,000 of the shares of Preferred Stock as a result of the Rights Offering in
order to realize proceeds of not less than $30,000,000 (the "Minimum Proceeds");
                  WHEREAS,  Arthur S.  Wolcott  (Individually  and as  Trustee),
Audrey S. Wolcott (as Trustee), Susan W. Stuart (Individually and as Trustee for
Alexius  Lyle  Wadell and Kyle Aaron  Wadell),  Donald  Stuart,  Kraig H. Kayser
(Individually  and as Trustee for certain  Kayser family  trusts),  Kurt Kayser,
Karl Kayser, Marilyn W. Kayser, Robert Oppenheimer (as Trustee of certain Kayser
family trusts),  Mark S. Wolcott  (Individually and as Trustee for Erin Lorraine
Wolcott  and  Cassandra   Jean   Wolcott),   Kari  Wolcott,   Bruce  S.  Wolcott
(Individually  and as Trustee for Kaitlin Kerr Wolcott,  Michael Stanton Wolcott
and Paige Strode Wolcott),  Constance Wolcott, Grace W. Wadell (Individually and
as Trustee for Sara  Elizabeth  Stuart,  Jennifer Grace Stuart and Donald Arthur
Stuart), Aaron Wadell and The Pillsbury Company ("Pillsbury") (collectively, the
"Existing  Shareholders"),  the owners of approximately 30.4% of the outstanding
Class A Common Stock and  approximately  23.8% of the outstanding Class B Common
Stock, have advised the




<PAGE>








Company that,  pursuant to the terms of the  Shareholders  Agreement (as defined
herein) and a letter agreement,  dated as of June 9, 1998, between Pillsbury and
the  Company  and  attached  as  Exhibit A hereto,  respectively,  they will not
exercise any of their Rights;
                  WHEREAS,  in lieu  thereof,  and to assist the  Company in its
efforts to assure  realization  of the Minimum  Proceeds,  the  Purchasers  have
offered to purchase from the Company,  and the Company is willing to sell to the
Purchasers at the Purchase Price Per Share, up to 2,500,000  shares of Preferred
Stock that otherwise would have been available for purchase by the  shareholders
of the Company pursuant to the Rights Offering; and
                  WHEREAS,  if less than  2,500,000  shares of  Preferred  Stock
become  available for purchase by the Purchasers  following the Rights Offering,
the  Purchasers  may require  the  Company to issue and sell to them  additional
shares of Preferred Stock so as to permit them to acquire up to 2,500,000 shares
of Preferred Stock (subject to certain limitations).
                  NOW,  THEREFORE,  in  consideration  of the  premises  and the
respective  representations,  warranties,  covenants,  agreements and conditions
contained herein, the Company and the Purchasers agree as follows:




<PAGE>


                                        4







         1.       DEFINITIONS.
                  The terms  defined in this Section 1 shall have the  following
meanings for all purposes of this Agreement:
                  "Act" means the  Securities  Act of 1933,  as amended,  or any
superseding  Federal  statute,   and  the  rules  and  regulations   promulgated
thereunder,  all as the same shall be in effect from time to time. References to
a particular section of the Securities Act of 1933, as amended,  shall include a
reference to the comparable  section,  if any, of any such  superseding  Federal
statute.
                  An "Affiliate" of, or a person  "affiliated" with, a specified
Person,  means  a  Person  that  directly,  or  indirectly  through  one or more
intermediaries,  controls, or is controlled by, or is under common control with,
the Person  specified.  The term "control"  (including the terms  "controlling,"
"controlled by" and "under common control with") means the possession, direct or
indirect,  of the power to direct or cause the direction of the  management  and
policies of a person,  whether  through the ownership of voting  securities,  by
contract, or otherwise.
                 "Alliance Agreement" has the meaning set forth in Section 4.12.
                 "Annual Report" means the Company's Annual Report on Form 10-K
for the year ended March 31, 1997, as filed with the SEC (including all exhibits
and schedules thereto and documents incorporated by reference therein).
                 "Benefit Plans" has the meaning set forth in Section 4.20.




<PAGE>


                                        5






                  "Blank Check Preferred Stock" means preferred stock,  Class A,
par value $0.025 per share, of the Company.
                  "Board  of  Directors"  means the  Board of  Directors  of the
Company, as constituted from time to time.
                  "Business  Day"  shall  mean any day  that is not a  Saturday,
Sunday or a day on which  banks are  required or  permitted  to be closed in the
State of New York.
                  "By-Laws" means the By-laws of the Company, as amended through
the date hereof.
                  "Certificate of Amendment"  means the Certificate of Amendment
of the  Certificate  of  Incorporation  to be filed for recording by the Company
with the  Department  of State of the  State of New York on or prior to the date
and time of the Closing, in the form attached as Exhibit B hereto.
                  "Certificate of Incorporation"  means the Restated Certificate
of Incorporation  of the Company,  as filed for recording with the Department of
State of the State of New York, as amended through the date hereof.
                  "Change of Control" means the acquisition by any Person or 13D
Group  (other  than  the  parties  to  the  Shareholders   Agreement  and  their
Affiliates)  of  beneficial  ownership  (within the meaning of Rule 13d-3 of the
Exchange Act) of the outstanding  Voting Securities  representing 25% or more of
the voting power of the Company.




<PAGE>


                                        6






             "Class A Common Stock" has the meaning set forth in the preamble to
this Agreement.
             "Class B Common Stock" has the meaning set forth in the preamble to
this Agreement.
             "Closing" has the meaning set forth in Section 2.1.
             "Closing Date" has the meaning set forth in Section 2.1.
             "CMSI" has the meaning set forth in the preamble to this Agreement.
             "CMSI II" has the meaning set forth in the preamble to this
Agreement.
             "Code" means the Internal Revenue Code of 1986, as amended.
             "Common Stock" has the meaning set forth in the preamble to this
Agreement.
             "Company" has the meaning set forth in the preamble to this
Agreement.
             "Conversion  Shares"  means the shares of Class A Common Stock
issuable upon  conversion of the  Preferred  Stock  pursuant to the terms of the
Certificate of Amendment.
              "Credit Agreement" has the meaning set forth in Section 4.12.
              "Disclosure Letter" has the meaning set forth in Article 4.
              "Draft Form 10-K" means the draft of the Company's Annual Report




<PAGE>


                                        7






on Form 10-K for the year ended March 31, 1998,  dated June 12, 1998  (excluding
all exhibits  and  schedules  thereto and  documents  incorporated  by reference
therein),  and the draft of the Company's annual report for the year ended March
31, 1998,  dated June 16,  1998,  each in the form  previously  delivered to the
Purchasers.
                  "Encumbrance"  means  any  mortgage,  pledge,  lien,  security
interest, restriction upon voting or transfer, claim or other encumbrance of any
kind.
                  "Environmental  Laws"  means  all  federal,  state,  local and
foreign laws,  principles of common law, regulations,  codes and ordinances,  as
well as orders, decrees, judgments or injunctions issued, promulgated,  approved
or entered thereunder relating to pollution,  protection of the environment,  or
health  and  safety,   including,   but  not   limited  to,  the   Comprehensive
Environmental  Response,  Compensation and Liability Act, 42 U.S.C. Sec. 9601 et
                                                                              --
seq., the Resource  Conservation and Recovery Act, 42 U.S.C.  Sec. 6901 et seq.,
- ---                                                                     ------
the Toxic Substances Control Act, 15 U.S.C. Sec. 2601 et seq., the Federal Water
                                                      ------
Pollution Control Act, 33 U.S.C. Sec. 1251 et seq., the Clean Air Act, 42 U.S.C.
                                           ------
Sec. 7401 et seq., the Federal  Insecticide,  Fungicide and  Rodenticide  Act, 7
          ------
U.S.C. Sec. 121 et seq., the Occupational  Safety and Health Act, 29 U.S.C. Sec.
                ------
651 et seq., the Asbestos Hazard Emergency  Response Act, 15 U.S.C. Sec. 2601 et
    ------                                                                    --
seq.,  the Safe  Drinking  Water  Act,  42  U.S.C.  Sec.  300f et seq.,  the Oil
- ----                                                           ------
Pollution Act of 1990, 33 U.S.C. Sec. 2701 et seq., and analogous state acts.
                                           ------


<PAGE>


                                        8






            "ERISA" has the meaning set forth in Section 4.20.
            "Exchange Act" means the Securities Exchange Act of 1934, as
amended,  or any  superseding  Federal  statute,  and the rules and  regulations
promulgated  thereunder,  all  as the  same  shall  be in  effect  at the  time.
Reference to a particular  section of the  Securities  Exchange Act of 1934,  as
amended,  shall include a reference to the comparable  section,  if any, of such
superseding Federal statute.
            "Existing Shareholders" has the meaning set forth in the preamble to
this Agreement.
            "Governmental Authority" means the government of any nation or
state, or other political  subdivision thereof, any entity exercising executive,
legislative,  judicial,  regulatory or administrative functions of or pertaining
to government, and any corporation or other entity owned or controlled,  through
stock or capital ownership or otherwise, by any of the foregoing.
           "Intellectual Property" has the meaning set forth in Section 4.15(A).
           "Investment Proposal" has the meaning set forth in Section 6.1.
           "IP Licenses" has the meaning set forth in Section 4.15(B).
           "Knowledge of the Company" means the actual knowledge of (i) the
executive  officers of the Company  named in the Annual  Report and (ii) each of
the  Presidents  of the Company's  processed  food groups,  in each case,  after
reasonable inquiry.




<PAGE>


                                        9






          "Law"  means  any  law,  treaty,   rule  or  regulation  of  a
Governmental Authority or judgment,  order, writ, injunction or determination of
an arbitrator or a court or other Governmental Authority.
          "Liabilities" has the meaning set forth in Section 8.1.
          "Licenses" means any certificates, permits, licenses, franchises,
consents, approvals, orders, authorizations and clearances from appropriate
Governmental Authorities.
           "Material  Adverse Effect" means a material  adverse effect on
(i)  the  assets,  results  of  operations,  business,  prospects  or  condition
(financial or otherwise) of the Company and its Subsidiaries,  taken as a whole,
and (ii) the ability of the Company to consummate the transactions  contemplated
by this  Agreement,  the  Registration  Rights  Agreement  and the  Shareholders
Agreement, or to perform its obligations under such agreements.
           "Minimum Proceeds" has the meaning set forth in the preamble to this
Agreement.
           "Most Recent Balance Sheet" means the balance sheet  contained
within  the  unaudited   consolidated  and  consolidating   balance  sheets  and
statements of income,  changes in stockholders'  equity, and cash flow as of and
for the months ended December 27, 1997.
           "Most Recent Fiscal Month End" means December 27, 1997.




<PAGE>


                                       10






          "Nasdaq" means the Nasdaq National Market.
          "1997 Note Agreement" has the meaning set forth in Section 4.12.
          "No Par Preferred Stock" has the meaning set forth in Section 4.6.
          "Option Closing Date" has the meaning set forth in Section 6.3.
          "Option Shares" has the meaning set forth in Section 6.3.
          "Person" means any individual, firm, corporation, partnership, limited
liability  company  or  partnership,   trust,   incorporated  or  unincorporated
association,  joint venture,  joint stock  company,  government (or an agency or
political  subdivision  thereof) or other entity of any kind,  and shall include
any successor (by merger or otherwise) of such entity.
           "Pillsbury" has the meaning set forth in the preamble to this
Agreement.
            "Preferred Stock" has the meaning set forth in the preamble to this
Agreement.
            "Proxy  Statement" means the proxy statement of the Company on
Schedule  14A to be  filed  with  the SEC in  connection  with  the  Stockholder
Meeting,  as amended or  supplemented  (including  all  exhibits  and  schedules
thereto and documents incorporated by reference therein).
             "Purchase  Price Per Share" has the  meaning  set forth in the
first recital of this Agreement.




<PAGE>


                                       11






               "Purchasers" has the meaning set forth in the preamble to this
Agreement.
               "Purchaser Designees" has the meaning set forth in Section 3.1.4.
               "Quarterly  Reports" means the Company's  Quarterly  Report on
Form 10-Q for the quarter ended June 28, 1997, the Company's Quarterly Report on
Form 10-Q for the quarter ended  September 27, 1997 and the Company's  Quarterly
Report on Form 10-Q for the quarter ended December 27, 1997,  each as filed with
the SEC.
                "Registration  Rights Agreement" means the Registration Rights
Agreement,  dated as of the date hereof, between the Company and the Purchasers,
substantially in the form attached as Exhibit C hereto, as amended, supplemented
and modified from time to time in accordance with the terms thereof.
                "Representatives"   shall   mean   the   employees,   counsel,
accountants and other authorized representatives of the Purchasers.
           "Rights" has the meaning set forth in the preamble to this Agreement.
           "Rights Offering" means the offering of Rights, shares of Preferred
Stock and Class A Common  Stock  pursuant  to the Rights  Offering  Registration
Statement, with the material terms described in Exhibit D hereto.
           "Rights Offering Expiration Date" shall mean the date on which
the  subscription  period (as the same may be extended  for up to 30 days by the
Company




<PAGE>


                                       12






at the request or with the prior consent of the Purchasers) under the Rights 
Offering expires.
                  "Rights Offering  Prospectus"  shall mean the final prospectus
included in the Rights  Offering  Registration  Statement  for use in connection
with the issuance of the Rights (including,  without limitation,  any prospectus
filed pursuant to Rule 424(b) under the Act).
                  "Rights  Offering  Registration   Statement"  shall  mean  the
Company's  Registration  Statement  on Form  S-1  under  the  Act or such  other
appropriate  form under the Act,  pursuant to which the Rights,  the  underlying
shares of Preferred  Stock and shares of Class A Common Stock will be registered
pursuant to the Act, with the material terms described in Exhibit D.
                  "SEC" means the Securities and Exchange Commission.
                  "SEC Documents" means the Annual Reports and all documents
(including any Annual  Reports) filed by the Company with the SEC (including all
exhibits and schedules thereto and documents  incorporated by reference therein)
since January 1, 1997,  but shall not include any portion of any document  which
is not deemed to be filed under applicable SEC rules and regulations.
                  "Security   Interest"  means  any  mortgage,   pledge,   lien,
encumbrance,  charge,  or other security  interest,  other than (a)  mechanic's,
materialmen's,  and similar liens,  (b) liens for Taxes not yet due and payable,
(c) purchase money liens




<PAGE>


                                       13






and liens securing  rental  payments under capital lease  arrangements,  and (d)
other liens  arising in the ordinary  course of business  (consistent  with past
custom and practice) and not incurred in connection with the borrowing of money.
           "Series A Preferred Stock" has the meaning set forth in Section 4.6.
           "Series B Preferred Stock" has the meaning set forth in Section 4.6.
           "6% Preferred Stock" has the meaning set forth in Section 4.6.
           "Shareholders Agreement" means the Shareholders Agreement, dated as
of the date hereof, by and among the Company, the persons listed therein and the
Purchasers,  substantially in the form attached as Exhibit E hereto, as amended,
supplemented  and  modified  from  time to time in  accordance  with  the  terms
thereof.
            "Shares" means the shares of Preferred Stock to be purchased by the
Purchasers pursuant to Section 2.2.
            "Standby Commitment Amount" has the meaning set forth in
Section 2.2(B).
            "Stockholder Meeting" has the meaning set forth in Section 6.1.
            "Subsidiary" means, with respect to any Person, any corporation,
limited or general partnership,  joint venture,  association,  limited liability
company or partnership, joint stock company, trust, unincorporated organization,
or other entity  analogous  to any of the  foregoing of which 50% or more of the
equity ownership (whether voting stock or comparable  interest) is, at the time,
owned, directly or




<PAGE>


                                       14






indirectly by such Person.
                  "Tax" or "Taxes" means all requisite federal,  state,  county,
local, foreign and other taxes (including income, profits,  premium,  estimated,
excise, sales, use, occupancy, gross receipts, franchise, ad valorem, severance,
capital  levy,  production  transfer,  withholding,   employment,   unemployment
compensation,  payroll  related  and  property  taxes,  import  duties and other
governmental  charges and  assessments),  whether or not measured in whole or in
part by net income, and including  deficiencies,  interest,  additions to tax or
interest,  and penalties with respect thereto, and including expenses associated
with contesting any proposed adjustment related to any of the foregoing.
              "13D  Group"  means  any  partnership,   limited  partnership,
syndicate  or other  "group"  (as such term is used in Section  13(d)(3)  of the
Exchange Act).
          "Time of  Mailing"  means the  commencement  of the mailing of
certificates representing the Rights to the shareholders of the Common Stock.
           "Uranus" has the meaning set forth in the preamble to this Agreement.
           "Voting Securities" means any securities of the Company entitled to
vote generally in the election of directors,  or securities  convertible into or
exercisable or exchangeable for such securities.
                  "Year 2000 Data" has the meaning set forth in 4.15(I).





<PAGE>


                                       15






         2.       CLOSING.
                  2.1 Time and Place of the  Closing.  Subject  to the terms and
                      ------------------------------
conditions of this Agreement, the closing of the sale and purchase of the shares
of Preferred Stock  (including  shares  purchased upon the expiration of Rights)
contemplated  hereby  (the  "Closing")  shall take place at the offices of Paul,
Weiss, Rifkind,  Wharton & Garrison,  1285 Avenue of the Americas, New York, New
York  10019-6064,  at 10:00 A.M.,  New York time,  three Business Days after the
Rights  Offering  Expiration  Date, or at such other date as may be agreed to by
the parties hereto,  assuming that all of the conditions to Closing in Section 3
shall have been  satisfied or waived.  The "Closing  Date" shall be the date the
Closing occurs.
                  2.2  Transactions at the Closing.  At the Closing,  subject to
                       ---------------------------
the terms and conditions of this Agreement:
                       (A) The Company shall issue and sell to  each  Purchaser,
and each Purchaser shall  purchase,  such number of shares of Preferred Stock as
are set forth opposite such Purchaser's name on Schedule I at the Purchase Price
Per Share.
                       (B)  The   Company    shall   issue   and   sell  to  the
Purchasers and the Purchasers  shall purchase from the Company,  at the Purchase
Price Per Share,  a number of shares of  Preferred  Stock  equal to the  Standby
Commitment  Amount.  The "Standby  Commitment  Amount" is an amount equal to the
number of shares of  Preferred  Stock  that are not  purchased  by  shareholders
pursuant to the exercise of



<PAGE>


                                       16






Rights in the Rights Offering plus the difference between (i) 3,000,000 and (ii)
the number of shares of Preferred  Stock  purchased  pursuant to the exercise of
Rights in the Rights  Offering (up to a maximum  amount of  2,500,000  shares of
Preferred Stock). Notwithstanding the foregoing, under no circumstance shall the
Company be required to issue shares  pursuant to this Section 2.2,  Sections 6.2
and  6.5 of this  Agreement  with  an  aggregate  purchase  price  of more  than
$50,000,004.  It is  understood  and agreed that,  if and to the extent that the
Purchasers are required to purchase  shares of Preferred  Stock pursuant to this
Section  2.2(B),  such shares shall be so  purchased by each of the  Purchasers,
severally and not jointly,  equal to the product of (i) the aggregate  number of
shares of Preferred  Stock to be purchased  pursuant to this Section  2.2(B) and
(ii) the percentage set forth opposite such  Purchaser's  name on Schedule I (to
be adjusted by the Purchasers to eliminate fractional shares).
                       (C) The  Company  shall  deliver  to  each  Purchaser  a
certificate  representing such number of shares of Preferred Stock as determined
pursuant  to  Sections  2.2(A)  and  (B),  each  registered  in the name of such
Purchaser or its nominees, against payment of the Purchase Price Per Share, with
respect thereto by wire transfer of immediately available funds to an account or
accounts previously designated by the Company.





<PAGE>


                                       17






         3.       CONDITIONS TO THE CLOSING.
            3.1 Conditions  Precedent to the Obligations of the Purchaser.
                ---------------------------------------------------------
The  obligations of the  Purchasers to be discharged  under this Agreement on or
prior to the Closing are subject to satisfaction of the following  conditions at
or prior to the  Closing  (unless  expressly  waived in  writing  by each of the
Purchasers at or prior to the Closing):
                3.1.1     Compliance by the Company.  All of the terms,
                          -------------------------
covenants and conditions of this Agreement and the Shareholders  Agreement to be
complied with and performed by the Company and the Existing  Shareholders  at or
prior to the Closing shall have been complied with and performed by such parties
in all material  respects,  and the  representations  and warranties made by the
Company in this  Agreement  shall be true and correct at and as of the  Closing,
with the same force and effect as though such representations and warranties had
been made at and as of the Closing,  except for  representations  and warranties
that are made as of a specific time,  which shall be true and correct only as of
such time.
                3.1.2     Shareholder Approval.  The sale of the Shares (and the
                          --------------------
Conversion Shares) to the Purchasers  pursuant to this Agreement shall have been
duly approved by the holders of the Common Stock and other Voting  Securities of
the Company entitled to vote thereon at the Stockholder Meeting.
                 3.1.3     Rights Offering.  The Rights Offering Registration
                           ---------------
Statement shall have become effective; no stop order suspending the
effectiveness of




<PAGE>


                                       18






the  Rights  Offering  Registration  Statement  shall  have been  issued  and no
proceedings for that purpose shall have been instituted or shall be pending,  or
shall be  contemplated  by the SEC,  and any  request on the part of the SEC for
additional  information  shall have been  complied  with.  The  Rights  Offering
Expiration Date shall have occurred.
                    3.1.4     Amendment to Certificate of Incorporation.  At the
                              -----------------------------------------
Stockholder Meeting, the holders of the Common Stock and other Voting Securities
of the Company  entitled to vote thereon shall have duly approved the amendments
in the  Certificate of Amendment,  such amendment shall have been filed with the
Department of State of the State of New York and such amendment shall be in full
force and effect.
                     3.1.5     Board of Directors.  The Board of Directors shall
                               ------------------
increase the size of the Board of Directors  from seven  members to nine members
and shall elect two new members who shall take office effective upon the Closing
and be designated by the Purchasers (the "Purchaser Designees"). The other seven
directors  of the  Company  upon  the  Closing  shall be the  existing  Board of
Directors.  At the next annual meeting of shareholders of the Company, the Board
of Directors shall nominate the two Purchaser  Designees (or any other Person or
Persons) in accordance with the Shareholders Agreement for election as directors
with terms expiring in 2000 and 2001.  Effective upon the Closing,  the Board of
Directors shall include a number




<PAGE>


                                       19






of Purchaser  Designees on any committee of that Board of Directors equal to the
product of 22% and the total number of directors on such  committee  (rounded up
to the next whole  number).  Within 20 days of the date of this  Agreement,  the
Purchasers  shall deliver a written  notice to the Company  designating  the two
Purchaser  Designees and shall cause such  Purchase  Designees to provide to the
Company all  information  required to be disclosed in the Proxy  Statement  with
respect to such designees.
                   3.1.6     Consents.  All consents, approvals, authorizations,
                             --------
orders,   registrations,   filings  and   qualifications  of  or  with  any  (A)
Governmental Authority, (B) Nasdaq or any stock exchange on which the securities
of  the  Company  are  traded  and  (C)  other  Persons  (whether  acting  in an
individual,  fiduciary  or other  capacity)  necessary or required to be made or
obtained by the Company,  any of its  Subsidiaries or the Existing  Shareholders
for the  consummation of the  transactions  contemplated by this Agreement,  the
Certificate  of  Amendment,  the  Shareholders  Agreement,  the Rights  Offering
Registration  Statement or the Registration  Rights  Agreement,  shall have been
made or obtained, as the case may be, and shall be in full force and effect, and
the Purchasers shall have been furnished with appropriate evidence thereof.
                3.1.7     Hart-Scott-Rodino.  The waiting period under the Hart-
                          -----------------
Scott-Rodino Antitrust Improvements Act of 1976 shall have expired or been




<PAGE>


                                       20






terminated, to the extent applicable.
                3.1.8   Absence  of  Material  Adverse  Effect.   No  event  or
                        --------------------------------------
events  shall have  occurred  after March 31, 1997 that  individually  or in the
aggregate  has had or would  reasonably  be expected to have a Material  Adverse
Effect (other than any event specifically disclosed in a Quarterly Report or the
Draft Form 10-K).
                3.1.9   Nasdaq Listing.  The  Conversion  Shares shall have been
                        --------------
approved for quotation on the Nasdaq by the Nasdaq Stock Market, Inc.
                3.1.10  Stock Price. For any five consecutive trading day period
                        -----------
after the date hereof,  the five consecutive  trading day average of the closing
price of the Class A Common Stock (as reported in the Wall Street Journal) shall
not be $12.00 per share or lower.
                3.1.11    Legal Opinions.  The Company shall have furnished to
                          --------------
the Purchasers on the Closing Date the opinions of Jaeckle  Fleischmann & Mugel,
LLP, special counsel for the Company, and Chamberlain,  D'Amanda,  Oppenheimer &
Greenfield,  counsel to Robert Oppenheimer,  as Trustee,  each dated the Closing
Date, and each  substantially  in the forms attached hereto of Exhibits F and G,
respectively.
                3.1.12    Exemption from Special Voting Requirements.  The
                          ------------------------------------------
Board of  Directors  shall have  irrevocably  taken all action  necessary  under
Section 912 of the New York Business  Corporation Law to exempt the transactions
contemplated




<PAGE>


                                       21






by this  Agreement,  the  Registration  Rights  Agreement  and the  Shareholders
Agreement and any future transactions  between the Company and its Subsidiaries,
on the one hand,  and the  Purchasers and their  "affiliates"  and  "associates"
(each as defined in such Section 912), on the other hand, from the provisions of
such Section 912 and the  Purchasers  shall have  received  evidence  reasonably
satisfactory to it that such action shall have been taken.
                   3.1.13   Officer's Certificate.  The Purchasers shall have
                            ---------------------
received a certificate, dated the Closing Date and signed by the Chairman of the
Board  of  Directors  or the  President  of the  Company,  certifying  that  the
conditions  set forth in this Section 3.1 have been  satisfied on and as of such
date.
                   3.1.14   Secretary's Certificate.  The Purchasers shall have
                            -----------------------
received a certificate, dated the Closing Date and signed by the secretary or an
assistant  secretary of the Company,  certifying  the truth and  correctness  of
attached  copies  of the  Certificate  of  Incorporation  (including  amendments
thereto),  the By-Laws (including  amendments  thereto),  and resolutions of the
Board of Directors and the holders of the Common Stock approving the sale of the
Shares  to the  Purchasers,  the  Rights  Offering  and the  other  transactions
contemplated  hereby  (including the execution and delivery of the  Shareholders
Agreement and the Registration Rights Agreement).
               3.1.15    No Injunction.  There shall be no judgment, injunction,
                         -------------




<PAGE>


                                       22






order or decree  enjoining the Company or the Purchaser  from  consummating  the
transactions  contemplated by this Agreement,  the Shareholders  Agreement,  the
Rights Offering  Registration  Statement or the Registration Rights Agreement to
be consummated at or before the Closing.
                   3.1.16    Change of Control.  No Change of Control shall have
                             -----------------
occurred on or after the date of this Agreement and on or prior to the Closing.
           3.2      Conditions Precedent to Obligations of the Company.  The
                    --------------------------------------------------
obligations of the Company to be discharged  under this Agreement on or prior to
the Closing are subject to satisfaction of the following  conditions at or prior
to the Closing (unless expressly waived in writing by the Company at or prior to
the Closing):
                   3.2.1     Compliance by the Purchaser.  All of the terms,
                             ---------------------------
covenants and  conditions of this Agreement to be complied with and performed by
the Purchasers in all material  respects at or prior to the Closing,  shall have
been complied with and performed by the Purchasers and the  representations  and
warranties made by the Purchasers in this  Agreement,  shall be true and correct
at and as of the  Closing,  with  the same  force  and  effect  as  though  such
representations  and warranties  had been made at and as of the Closing,  except
for changes contemplated by this Agreement.
                  3.2.2     Shareholder Approval.  The sale of the Shares to the
                            --------------------
Purchasers pursuant to this Agreement and the Certificate of Amendment shall
have




<PAGE>


                                       23






been  duly  approved  by the  holders  of the  Common  Stock  and  other  Voting
Securities of the Company entitled to vote thereon at the Stockholder Meeting.
                   3.2.3     Consents.  All consents, approvals, authorizations,
                             --------
orders,   registrations,   filings  and   qualifications  of  or  with  any  (A)
Governmental  Authority and (B) other Persons  (whether acting in an individual,
fiduciary or other capacity) necessary or required to be made or obtained by the
Purchasers  for  the  consummation  of the  transactions  contemplated  by  this
Agreement, the Rights Offering Registration Statement or the Registration Rights
Agreement, shall have been made or obtained, as the case may be, and shall be in
full  force  and  effect,  and  the  Company  shall  have  been  furnished  with
appropriate evidence thereof.
                   3.2.4  Hart-Scott-Rodino.  The waiting period under the Hart-
                          -----------------
Scott-Rodino  Antitrust  Improvements  Act of 1976  shall  have  expired or been
terminated, to the extent applicable.
                   3.2.5  Nasdaq Listing. The Conversion Shares shall have been
                          --------------
approved for quotation on the Nasdaq by the Nasdaq Stock Market, Inc.
                   3.2.6  No Injunction. There shall be no judgment, injunction,
                          -------------
order or decree  enjoining the Company or the Purchasers from  consummating  the
transactions  contemplated  by this Agreement to be consummated at or before the
Closing.




<PAGE>


                                       24







         4.       REPRESENTATIONS AND WARRANTIES OF THE COMPANY.

                  The Company  hereby  represents and warrants to the Purchasers
that,  except as  disclosed  in writing by the  Company to the  Purchasers  in a
letter  specifically  with respect to this Article 4 (the  "Disclosure  Letter")
delivered to the Purchasers on or prior to the date hereof:
                  4.1  Corporate  Existence  and  Power.  (A) The  Company  is a
                       --------------------------------
corporation  duly organized,  validly  existing and subsisting under the laws of
the State of New York. The Company has the corporate power and authority to own,
lease and operate its properties and to conduct its business as described in the
SEC Documents and the Draft Form 10-K, and as currently  conducted.  The Company
is duly qualified to transact  business as a foreign  corporation and is in good
standing  (if  applicable)  in each  jurisdiction  in which the  conduct  of its
business  or its  ownership,  leasing or  operation  of property  requires  such
qualification,  other than any failure to be so qualified or in good standing as
would not singly or in the aggregate with all such other failures  reasonably be
expected to have a Material Adverse Effect.
                        (B)       True and complete copies of the Certificate of
Incorporation and the By-Laws as in effect on the date hereof have been provided
by the Company to the Purchasers. The minute books of the Company contain in all
material respects true and complete records of all meetings and consents in lieu
of meetings of the Board of Directors  (and any  committees  thereof) and of the
shareholders of the Company.




<PAGE>


                                       25






                  4.2 Power and  Authority.  The Company has the full  corporate
                      --------------------
power and authority to execute and deliver this  Agreement,  the  Certificate of
Amendment,  the Shareholders  Agreement,  the Rights and the Registration Rights
Agreement and to perform its obligations  under this Agreement,  the Certificate
of Amendment, the Shareholders Agreement, the Rights and the Registration Rights
Agreement.  The  execution,  delivery  and  performance  by the  Company of this
Agreement,  the Certificate of Amendment, the Shareholders Agreement, the Rights
and the Registration Rights Agreement and the consummation by the Company of the
transactions  contemplated  hereby and thereby  (including the Rights  Offering)
have been duly  authorized and approved by the Board of Directors and no further
corporate  action on the part of the  Company or the  holders of its  securities
(other than the actions described in Sections 3.1.2 and 3.1.4, the filing of the
Certificate  of Amendment  under the New York Business  Corporation  Law and the
effectiveness of the Rights Offering Registration Statement pursuant to the Act)
is necessary to authorize the execution, delivery and performance by the Company
of such  agreements  or the  consummation  by the  Company  of the  transactions
contemplated  hereby and thereby  (including  the Rights  Offering).  Subject to
shareholder approval, the Board of Directors has duly adopted the Certificate of
Amendment.  The foregoing  authorization  and approval by the Board of Directors
constitutes  prior approval by the Board of Directors of the  transaction  which
resulted in the Purchasers




<PAGE>


                                       26






becoming "interested  shareholders" within the meaning of Section 912 of the New
York  Business  Corporation  Law. As of the Closing  Date,  future  transactions
between the Company and its  Subsidiaries,  on the one hand,  and the Purchasers
and their  "affiliates" and "associates"  (each as defined in such Section 912),
on the other hand,  shall be exempted  from the  provisions of such Section 912.
Each of this Agreement,  the Shareholders  Agreement and the Registration Rights
Agreement has been duly executed and delivered by the Company and is a valid and
binding obligation of the Company, enforceable against the Company in accordance
with its terms.
                  4.3  Affiliate  Transactions.  Except as  disclosed in any SEC
                       -----------------------
Document  filed  prior to the date  hereof,  in the  Draft  Form  10-K or in the
Disclosure  Letter,  the Company and its Subsidiaries  have not entered into any
transaction or series of transactions with any shareholder,  director,  officer,
employee or Affiliate of the Company  other than any  transaction  (or series of
related  transactions)  not involving amounts in excess of $60,000 and conducted
on an arms'-length basis in the ordinary course of business of the Company.
                  4.4 No Contravention,  Conflict,  Breach,  Etc. The execution,
                      -------------------------------------------
delivery  and  performance  of  each  of  this  Agreement,  the  Certificate  of
Amendment,  the Shareholders  Agreement,  the Rights and the Registration Rights
Agreement  by the Company and the  Existing  Shareholders,  the  issuance of the
Rights  and the  shares of  Preferred  Stock  upon the  exercise  thereof by the
Company and the consummation of




<PAGE>


                                       27






the transactions contemplated hereby and thereby (including the Rights Offering)
will not conflict with,  contravene or result in a breach or violation of any of
the terms and  provisions of, or constitute a default under (or permit any party
to terminate all or any provisions  of), or result in the creation or imposition
of any Encumbrance upon any assets or properties of the Company or of any of its
Subsidiaries  or cause the Company or any of its  Subsidiaries to be required to
redeem,  repurchase or offer to repurchase any of their respective  indebtedness
under (A) the certificate of incorporation,  the by-laws or other organizational
documents  of  the  Company  or  any of its  Subsidiaries,  (B)  any  Law of any
Governmental  Authority  having  jurisdiction  over  the  Company,  any  of  its
Subsidiaries or any of their respective assets,  properties or operations or (C)
any indenture,  mortgage, loan agreement,  note or other agreement or instrument
for borrowed  money,  any guarantee of any agreement or instrument  for borrowed
money or any lease,  permit,  license or other  agreement or instrument to which
the Company or any of its Subsidiaries is a party or by which the Company or any
of its  Subsidiaries  is bound  or to which  any of the  assets,  properties  or
operations of the Company or any of its Subsidiaries is subject.
                  4.5  Consents.  No consent,  approval,  authorization,  order,
                       --------
registration, filing or qualification of or with any (A) Governmental Authority,
(B) Nasdaq or any stock  exchange  on which the  securities  of the  Company are
traded or (C) other Person (whether acting in an individual,  fiduciary or other
capacity) is




<PAGE>


                                       28






required to be made or obtained  by the Company or any of its  Subsidiaries  for
the  execution,  delivery  and  performance  by the  Company  and  the  Existing
Shareholders of this Agreement,  the Certificate of Amendment,  the Shareholders
Agreement, the Rights and the Registration Rights Agreement and the consummation
of the  transactions  contemplated  hereby,  except  the  actions  described  in
Sections 3.1.2,  3.1.4 and 3.1.7 and such approvals as may be required under the
Act and state  securities laws in connection with the performance by the Company
of its obligations under the Registration Rights Agreement.
                  4.6 Capitalization of the Company.  As of the date hereof, the
                      -----------------------------
authorized  capital stock of the Company  consists of: (A) 10,000,000  shares of
Class A Common Stock,  par value $0.25 per share, of which 3,143,125  shares are
outstanding;  (B) 10,000,000 shares of Class B Common Stock, par value $0.25 per
share,  of which  2,796,555  shares are  outstanding;  (C) 200,000 shares of six
percent (6%) Voting  Cumulative  Preferred Stock, par value $0.25 per share ("6%
Preferred Stock"), of which 200,000 shares are outstanding; (D) 30,000 shares of
Preferred Stock, no par value ("No Par Preferred Stock"), of which no shares are
outstanding; (E) 1,000,000 shares of 10% Cumulative Convertible Voting Preferred
Stock-Series A, par value  $0.025 per share  ("Series A Preferred  Stock"),  of
which  407,240  shares are  outstanding;  (F) 400,000  shares of 10%  Cumulative
Convertible  Voting  Preferred  Stock - Series  B, par  value  $0.025  per share
("Series B Preferred Stock"),




<PAGE>


                                       29






of which 400,000 shares are outstanding; and (G) 2,600,000 shares of Blank Check
Preferred  Stock,  of which no shares are  outstanding.  At the  Closing  (after
giving effect to the Certificate of Amendment),  the authorized capital stock of
the Company will consist of  20,000,000  shares of Class A Common  Stock,  those
securities  described  in clauses  (B) through  (F) of the  preceding  sentence,
2,633,333  shares of Blank  Check  Preferred  Stock,  of which no shares will be
outstanding,  and 4,166,667 shares of Preferred Stock, of which 4,166,667 shares
will be  outstanding  (assuming  the exercise of all Rights).  No other class of
capital  stock of the  Company  is, or at the  Closing  will be,  authorized  or
issued.  From the date hereof until the Closing,  except for the  conversion  of
outstanding  shares of Series A Preferred  Stock,  Series B Preferred  Stock and
Class B Common Stock in accordance with their terms,  the Company will not issue
any shares of its capital stock. All outstanding  shares of capital stock of the
Company  have  been  duly  authorized,   are  validly  issued,  fully  paid  and
nonassessable  and have been issued in compliance  with  applicable  federal and
state securities laws. At the Closing, all of the Shares will be duly authorized
and,  when issued in accordance  with this  Agreement,  will be validly  issued,
fully paid and  nonassessable.  The Rights  and the  shares of  Preferred  Stock
issuable upon exercise of the Rights have been duly  authorized and, when issued
and  paid  for,  will be  validly  issued,  fully  paid and  nonassessable.  The
Conversion  Shares are duly authorized and reserved for issuance upon conversion
of the Shares and, when issued in accordance




<PAGE>


                                       30






with the  Certificate  of  Amendment,  will be  validly  issued,  fully paid and
nonassessable.  The  shareholders  of the Company have no  preemptive or similar
rights with respect to the  securities  of the Company or which will enable them
to subscribe for the Shares. Except as set forth in the Disclosure Letter, there
are no outstanding (i) securities or obligations of the Company convertible into
or exchangeable for any capital stock of the Company,  (ii) warrants,  rights or
options to subscribe  for or purchase from the Company any such capital stock or
any  such  convertible  or  exchangeable  securities  or  obligations  or  (iii)
obligations  of the  Company  to issue  such  shares,  any such  convertible  or
exchangeable securities or obligations, or any such warrants, rights or options.
         4.7 No Rights Plan. Except for the rights set forth in Article
             --------------
4(a)(C)(ii) of the Certificate of  Incorporation,  the Company has not adopted a
shareholders rights plan, poison pill or similar arrangement.
         4.8 Registration Rights. Except as set forth in the Disclosure
             -------------------
Letter,  neither the Company nor any of its Subsidiaries has previously  entered
into any  agreement  granting  any  registration  rights to any Person,  whether
consistent or  inconsistent  with the rights to be granted to the  Purchasers in
the Registration Rights Agreement.
         4.9      Subsidiaries.  The Disclosure Letter sets forth a complete and
                  ------------
accurate list of all of the Subsidiaries of the Company together with their
respective




<PAGE>


                                       31






jurisdictions of incorporation or organization.  Except for its Subsidiaries and
except as disclosed in any SEC Document filed prior to the date hereof or in the
Draft Form 10-K,  the Company  holds no equity,  partnership,  joint  venture or
other  interest in any Person.  True and complete  copies of the  certificate of
incorporation, by-laws and other organizational documents of the Subsidiaries of
the Company as in effect on the date hereof have been provided by the Company to
the  Purchasers.  Each  Subsidiary of the Company has been duly  incorporated or
organized and is validly existing as a corporation or other legal entity in good
standing  under  the  laws  of  the   jurisdiction  of  its   incorporation   or
organization,  has the corporate or other power and authority to own,  lease and
operate its properties and to conduct its business as currently conducted and is
duly  qualified  to transact  business as a foreign  corporation  or other legal
entity and is in good standing (if applicable) in each jurisdiction in which the
conduct of its  business  or its  ownership,  leasing or  operation  of property
requires  such  qualification,  other than any failure to be so  qualified or in
good  standing  as would not  singly  or in the  aggregate  with all such  other
failures  reasonably be expected to have a Material  Adverse Effect.  All of the
outstanding  capital  stock of each  Subsidiary  of the  Company  has been  duly
authorized and validly issued,  is fully paid and  nonassessable and is owned by
the Company,  directly or through other  Subsidiaries  of the Company,  free and
clear of any  Encumbrance  (other than such transfer  restrictions  as may exist
under federal and state securities laws or any




<PAGE>


                                       32






Encumbrances between or among the Company and/or any Subsidiary of the Company),
and there  are no rights  granted  to or in favor of any  third  party  (whether
acting in an individual, fiduciary or other capacity), other than the Company or
any Subsidiary of the Company, to acquire any such capital stock, any additional
capital stock or any other  securities of any such  Subsidiary.  There exists no
restriction,  other than those pursuant to applicable law or regulation,  on the
payment of cash dividends by any Subsidiary.
                  4.10     SEC Documents.
                           -------------
                 (A)       The Company has delivered true and complete copies of
all SEC Documents to the  Purchasers  except for schedules and exhibits  thereto
and documents incorporated by reference therein.
                 (B) As of its filing date,  each SEC Document  filed, and
each SEC Document  that will be filed by the Company  prior to the Closing Date,
as amended or supplemented prior to the Closing Date, if applicable, pursuant to
the Exchange Act (i) complied or will comply in all material  respects  with the
applicable  requirements  of  the  Exchange  Act  (except  as set  forth  in the
Disclosure  Letter) and (ii) did not or will not contain any untrue statement of
a material  fact or omit to state any material  fact  necessary in order to make
the statements made therein,  in the light of the circumstances under which they
were made, not misleading.
                 (C) Each final registration  statement filed with the
SEC, and




<PAGE>


                                       33






each final registration statement that will be filed with the SEC by the Company
prior to the Closing Date, as amended or supplemented prior to the Closing Date,
if  applicable,  pursuant to the Act, as of the date such statement or amendment
became or will become  effective  (i)  complied  or will comply in all  material
respects with the  applicable  requirements  of the Act and (ii) did not or will
not  contain  any  untrue  statement  of a  material  fact or omit to state  any
material fact required to be stated  therein or necessary to make the statements
therein  not  misleading  (in  the  case  of any  prospectus,  in  light  of the
circumstances under which they were made).
                     (D) At the time the Proxy  Statement  is first mailed
to the shareholders of the Company,  and at the time such  shareholders  vote on
approval of the transactions  contemplated hereby, the Proxy Statement,  as then
amended or supplemented,  will comply in all material respects with the Exchange
Act and will not  contain  any untrue  statement  of a material  fact or omit to
state a material fact necessary in order to make the statements  therein, in the
light of circumstances under which they were made, not misleading; provided that
the  Company  makes  no  representation  or  warranty  with  respect  to (i) any
statement or omissions  included in the Proxy Statement  based upon  information
furnished  in writing  to the  Company by the  Purchasers  specifically  for use
therein  or (ii) any  portion  thereof  which is not  deemed  to be filed  under
applicable  SEC  rules  and  regulations.




<PAGE>


                                       34






                     (E) At the time the Rights  Offering Registration Statement
becomes effective,  the Rights Offering Registration Statement, as then amended,
will comply in all material  respects with the  requirements of the Act and will
not contain an untrue statement of a material fact required to be stated therein
or necessary to make the statements therein not misleading.  The Rights Offering
Prospectus,  at the time the  Rights  Offering  Registration  Statement  becomes
effective  and at the Closing  Date,  will not include an untrue  statement or a
material  fact or omit to state a material  fact  necessary in order to make the
statements  therein,  in light of the circumstances  under which they were made,
not  misleading.   Notwithstanding   the  foregoing,   the  representations  and
warranties in this Section 4.10(E) shall not apply to statements in or omissions
from  the  Rights  Offering  Registration   Statement  or  the  Rights  Offering
Prospectus made in reliance upon or in conformity with the information furnished
to the Company in writing by the Purchasers  specifically  for use in the Rights
Offering Registration Statement or in the Rights Offering Prospectus.
                  4.11 Financial Statements.  The audited consolidated financial
                       --------------------
statements and related schedules and notes included in the SEC Documents and the
Draft Form 10-K (including, without limitation, the Rights Offering Registration
Statement) comply in all material respects with the requirements of the Exchange
Act and  the Act and the  rules  and  regulations  of the SEC  thereunder,  were
prepared  in  accordance   with   generally   accepted   accounting   principles
consistently applied




<PAGE>


                                       35






throughout the period  involved and fairly present in all material  respects the
financial  condition,   results  of  operations,   cash  flows  and  changes  in
stockholders' equity of the Company and its Subsidiaries (and in the case of the
financial statements of net assets to be acquired of the Curtice Burns Vegetable
Processing Plant and Food Storage Warehouse and Aunt Nellie's Farm Kitchens, the
financial condition,  results of operation and cash flows of such assets) at the
dates  and for the  periods  presented.  The  unaudited  quarterly  consolidated
financial  statements and the related notes included in the SEC Documents and in
the  Draft  Form  10-K  (including,  without  limitation,  the  Rights  Offering
Registration  Statement)  fairly present in all material  respects the financial
condition,  results  of  operations  and  cash  flows  of the  Company  and  its
Subsidiaries  (and in the case of the  financial  statements of net assets to be
acquired  of the  Curtice  Burns  Vegetable  Processing  Plant and Food  Storage
Warehouse and Aunt Nellie's Farm Kitchens,  the financial condition,  results of
operation  and cash flows of such  assets)  at the dates and for the  periods to
which they relate,  subject to year-end  adjustments  (consisting only of normal
recurring  accruals),  and have  been  prepared  in  accordance  with  generally
accepted accounting principles applied on a consistent basis except as otherwise
stated  therein and have been  prepared on a basis  consistent  with that of the
audited  financial  statements  referred  to above  except as  otherwise  stated
therein.
          4.12     No Existing Violation, Default, Etc.  Neither the Company nor
                   ------------------------------------




<PAGE>


                                       36






any of its  Subsidiaries is (A) in violation of any provision of its certificate
of incorporation,  by-laws or other organizational documents or (B) in violation
of any applicable Law, stock exchange rule or regulation, which violation has or
would  reasonably be expected to have a Material  Adverse Effect.  Except as set
forth in the Disclosure Letter, no breach, event of default, event that, but for
the giving of notice or the lapse of time or both,  would constitute an event of
default or breach  that would  result in the loss of a benefit  under or give to
others any right of termination,  amendment, acceleration or cancellation of, or
result in the creation of a lien or other  encumbrance  on any property or asset
of the Company or any of its Subsidiaries exists under any indenture,  mortgage,
loan agreement,  note or other  agreement or instrument for borrowed money,  any
guarantee  of any  agreement  or  instrument  for  borrowed  money or any lease,
permit,  license  or  other  agreement  to  which  the  Company  or  any  of its
Subsidiaries  is a party or by which the Company or any such Subsidiary is bound
or to which any of the  properties,  assets or  operations of the Company or any
such Subsidiary is subject, which breach, event of default, or event that has or
would  reasonably be expected to have a Material  Adverse Effect.  Except as set
forth in the Disclosure Letter, (i) no event of default, (ii) no event that, but
for the giving of notice or the lapse of time or both, would constitute an event
of default, and (iii) no event that would require the Company to prepay, redeem,
repurchase or offer to  repurchase  any of its  indebtedness  exists and (iv) no
breach that would result




<PAGE>


                                       37






in the loss of a  benefit  under or give to  others  any  right of  termination,
amendment,  acceleration or cancellation of, or result in the creation of a lien
or other  encumbrance  on any  property  or asset of the  Company  or any of its
Subsidiaries  exists under (a) the Amended and Restated Credit Agreement,  dated
as of September 24, 1997, among the Company, the Banks signatory thereto and The
Chase Manhattan Bank, as Agent (the "Credit Agreement"), (b) the Note Agreement,
dated as of February 23, 1995,  among the Company and The  Prudential  Insurance
Company  of  America  and  John  Hancock  Mutual  Life  Insurance  Company,   as
Purchasers,  relating  to a $75  million  10.78%  Series A Senior Note and a $50
million  10.81%  Series  B Senior  Note,  (c) the  Note  Agreement,  dated as of
September  26, 1997,  among the Company,  Signature 1A (Cayman),  Ltd.,  by John
Hancock Mutual Life Insurance Company,  Portfolio Advisor,  Mellon Bank, N.A. as
Trustee for the Long-Term  Investment  Trust,  Mellon Bank,  N.A. as Trustee for
NYNEX Master Pension  Trust,  and CoBank,  ACB, as  Purchasers,  relating to $15
million  9.17%  Senior  Notes (the "1997  Note  Agreement"),  (d) the 8% Secured
Nonrecourse  Subordinated  Promissory Note, dated as of February 1, 1995, issued
by the  Company  to  Pillsbury,  as  Payee,  and  (e) the  Master  Reimbursement
Agreement, dated as of September 15, 1997, between the Company, as borrower, and
General Electric Capital  Corporation,  as lender. No event of default, no event
that,  but for the  giving  of  notice  or the  lapse  of  time or  both,  would
constitute an event of default and no breach that would result in the loss




<PAGE>


                                       38






of a  benefit  under or give to  others  any  right of  termination,  amendment,
acceleration  or  cancellation  of, or result in the creation of a lien or other
encumbrance  on any property or asset of the Company or any of its  Subsidiaries
exists under the First Amended and Restated Alliance  Agreement by and among the
Company, Pillsbury and Grand Metropolitan Incorporated,  dated December 8, 1994,
as amended  February 10, 1995 (the "Alliance  Agreement"),  or the First Amended
and Restated Asset Purchase  Agreement by and between the Company and Pillsbury,
dated December 8, 1994, as amended February 10, 1995.
                  4.13  Licenses and Permits.  The Company and its  Subsidiaries
                        --------------------
have such  Licenses as are necessary to own,  lease or operate their  properties
and to conduct their businesses in the manner described in the SEC Documents and
the Draft Form 10-K,  and as currently  owned or leased and  conducted,  and all
such  Licenses are valid and in full force and effect  except such Licenses that
the  failure to have or to be in full force and  effect  individually  or in the
aggregate has not had, and would not  reasonably be expected to have, a Material
Adverse Effect. Neither the Company nor any of its Subsidiaries has received any
written  notice that any violations are being or have been alleged in respect of
any such  License  and no  proceeding  is pending  or, to the  Knowledge  of the
Company,  threatened, to suspend, revoke or limit any such License the effect of
which  would  reasonably  be  expected to have a Material  Adverse  Effect.  The
Company and its Subsidiaries are in compliance with




<PAGE>


                                       39






their  respective  obligations  under such  Licenses,  with such  exceptions  as
individually  or in the  aggregate  have not had,  and would not  reasonably  be
expected to have, a Material  Adverse  Effect,  and no event has  occurred  that
allows,  or after notice or lapse of time would allow,  revocation,  suspension,
limitation or termination of such Licenses,  except such events as have not had,
or would not reasonably be expected to have, a Material Adverse Effect.
                  4.14  Title  to  Properties.   Except  as  set  forth  in  the
                        ---------------------
Disclosure Letter, the Company and its Subsidiaries have sufficient title to all
material  properties  (real  and  personal)  owned by the  Company  and any such
Subsidiary that are necessary for the conduct of the business of the Company and
any such  Subsidiary  as described in the SEC  Documents and the Draft Form 10-K
and as  currently  conducted,  free  and  clear  of  any  Encumbrance  that  may
reasonably be expected to materially  interfere with the conduct of its business
taken as a whole,  and all material  properties  held under lease by the Company
and the  Subsidiaries  are held under valid,  subsisting and enforceable  leases
except for such  leases the loss of which  would not  reasonably  be expected to
have a Material Adverse Effect.
                  4.15  Intellectual  Property.  (A) The Company and each of its
                        ----------------------
Subsidiaries  own or are  licensed  to use all (i)  patents,  trademarks,  trade
names,  service marks,  copyrights and any applications  therefor and (ii) trade
secrets,  know-how,  computer software programs and proprietary information,  in
each case, that are




<PAGE>


                                       40






material to the conduct of the business of the Company and the  Subsidiaries  as
described  in the SEC  Documents  and  the  Draft  Form  10-K  and as  currently
conducted  (collectively,  the  "Intellectual  Property")  free and clear of any
material  Encumbrance,  except for any  Encumbrances set forth in the Disclosure
Letter.
             (B)       The Disclosure Letter lists (i) all Intellectual Property
described in Section 4.15(A)(i) owned by the Company and any of its Subsidiaries
and that has been  registered or for which an application for  registration  has
been filed  with the United  States  Patent and  Trademark  Office or the United
States  Copyright  Office,  as  applicable,  or any similar  office in any other
country,  specifying  as to  each  item,  as  applicable:  (a) the  category  of
Intellectual  Property, (b) the jurisdictions in which the item is recognized or
registered,  or in which  any  application  for  registration  has  been  filed,
including the  registration or application  number;  and (c) with respect to any
trademarks or service marks, the type of goods or services on which such mark is
or is intended to be used; and (ii) all material licenses, sublicenses and other
agreements ("IP Licenses") under which the Company or any of its Subsidiaries is
either a licensor or licensee of any Intellectual  Property. A true and complete
list of all material documents evidencing  Intellectual Property as in effect on
the date hereof has been delivered by the Company to the Purchasers.
              (C)       None of the Company, any of its Subsidiaries or, to the
Knowledge of the Company, any other party is in breach of or default under 
any IP




<PAGE>


                                       41






License.  Each IP License is now, and immediately following the consummation of
the transactions herein contemplated will be, valid and in full force and
effect.
                (D)       No litigation is pending or, to the Knowledge of the
Company,  threatened, that challenges the validity,  enforceability or ownership
of, or right to use or license, any Intellectual Property.
                (E)       No item of Intellectual Property is subject to any
outstanding order, ruling, judgment, decree or written agreement restricting the
use thereof by the Company or its Subsidiaries except for agreements made in the
ordinary  course of  business of the  Company or its  Subsidiaries.  None of the
Company or any  Subsidiary has agreed to indemnify any person against any charge
of  infringement or other  violation with respect to any  Intellectual  Property
owned or used by the Company or any Subsidiary  except in the ordinary course of
business.
                (F)       To the Knowledge of the Company, none of the
Company  or its  Subsidiaries  has  infringed  upon or  otherwise  violated  the
intellectual property rights of third parties which would reasonably be expected
to have a Material Adverse Effect.  Neither the Company nor its Subsidiaries has
received  any  complaint  or  notice  alleging  any such  infringement  or other
violation.
                (G)       To the Knowledge of the Company, no third party is
infringing upon or otherwise violating the Intellectual Property rights of the
Company or any Subsidiary.




<PAGE>


                                       42






                 (H)       All material patents and registered trademarks and
registered  copyrights  held by the  Company  or any  Subsidiary  are  valid and
subsisting.  The Company and its Subsidiaries have taken all necessary action to
maintain and protect the  Intellectual  Property that they own or use other than
such  actions  taken in the  ordinary  course of business of the Company and its
Subsidiaries  that would not  reasonably be expected to have a material  adverse
effect on the Intellectual Property.
                 (I)       The Company has (i) issued purchase orders to upgrade
certain  material  computer  software  programs and systems  (accounts  payable,
general  ledger and payroll) and (ii)  initiated  the  reprogramming  of certain
other material computer software programs (order processing  systems) (items (i)
and (ii) being collectively referred to as "Programs and Systems"), all of which
are used by the Company and any  Subsidiary  so that such  Programs  and Systems
will operate during and after calendar year 2000 A.D. to accurately process date
data  (including,  but not limited to,  calculating,  comparing and  sequencing)
from,  into and between the  twentieth  and  twenty-first  centuries,  including
leap-year  calculations (the "Year 2000 Data").  The Company expects to have the
Programs and Systems installed,  fully tested and operational at March 31, 1999.
To the Knowledge of the Company,  the computer programs and systems of its major
customer,  Pillsbury,  will be capable of  accurately  processing  the Year 2000
Data. The Company has not finished  inquiring of its major customers,  suppliers
and vendors as to whether such persons' computer




<PAGE>


                                       43






systems and  programs  will be capable of  accurately  processing  the Year 2000
Data. Except for Pillsbury, the Company does not believe that any failure by any
single  customer,  supplier or vendor to  accurately  process the Year 2000 Data
will have a Material Adverse Effect on the Company.
            4.16    Environmental Matters.  Subject to such disclosures as are
                    ---------------------
contained in the SEC Documents and the Draft Form 10-K:
                    (A)  The Company and its Subsidiaries and their respective
operations and  properties,  are and have been in compliance with all applicable
Environmental  Laws  except  for such  failures  which,  individually  or in the
aggregate,  have not had,  and would  not  reasonably  be  expected  to have,  a
Material Adverse Effect.
                    (B)  There is no civil, criminal or administrative judgment,
action,  suit,  demand,  claim,  hearing,  notice of  violation,  investigation,
proceeding,  notice or demand letter pending or, to their knowledge,  threatened
against the Company or any of its Subsidiaries  pursuant to  Environmental  Laws
which  could  reasonably  be  expected  to  result in a fine,  penalty  or other
obligation,  cost or expense, except such obligations,  costs or expenses which,
individually  or in the  aggregate,  have not had, and would not  reasonably  be
expected to have, a Material Adverse Effect.



<PAGE>


                                       44





                     (C)  There are no past or present events, conditions,
circumstances,  activities,  practices, incidents,  agreements, actions or plans
which may prevent  compliance by the Company or its Subsidiaries  with, or which
have given rise to, or will give rise to,  material  liability to the Company or
any of its  Subsidiaries  under  Environmental  Laws,  except  any such  events,
conditions, circumstances, activities, practices, incidents, agreements, actions
or plans which,  individually  or in the aggregate,  have not had, and would not
reasonably be expected to have, a Material Adverse Effect.
                  4.17     Taxes.
                           -----
                           (A)    Each of the Company and its Subsidiaries has
         filed all  returns,  reports  and other  forms  related  to Taxes  with
         respect to the  business,  activities  or assets of the  Company or its
         Subsidiaries  (collectively,  "Tax Returns")  required to be filed. All
         such Tax Returns were  correct and  complete in all material  respects.
         All Taxes owed by any of the Company and its  Subsidiaries  (whether or
         not shown on any Tax  Return)  have been paid.  None of the Company and
         its Subsidiaries  currently is the beneficiary of any extension of time
         within  which  to file  any Tax  Return.  Except  as set  forth  in the
         Disclosure  Letter,  no claim has ever been made by an  authority  in a
         jurisdiction  where any of the  Company and its  Subsidiaries  does not
         file Tax  Returns  that it is or may be  subject  to  taxation  by that
         jurisdiction.  There are no Security  Interests on any of the assets of
         any of the Company and its




<PAGE>


                                       45






         Subsidiaries  that arose in  connection  with any  failure  (or alleged
         failure) to pay any Tax.
                           (B)  Each  of the Company and  its Subsidiaries has
         withheld and paid all Taxes  required to have been withheld and paid in
         connection  with  amounts  paid or owing to any  employee,  independent
         contractor, creditor, shareholder, or other third party.
                           (C) The  Disclosure  Letter  sets forth all federal,
         state, county,  local  and  foreign  Tax  elections  under  the Code
         and  other  applicable  provisions  of  law  that  are  in effect  with
         respect to the Company and its Subsidiaries for  the fiscal year  ended
         March 31, 1998, and the fiscal year beginning April 1, 1998.
                           (D) The  Disclosure  Letter  sets forth the status of
         state,  county,  local and foreign Tax audits of the Tax Returns of the
         Company and its Subsidiaries for each fiscal year for which the statute
         of  limitations   has  not  expired,   including  the  amounts  of  any
         deficiencies or additions to Tax, interest and penalties that have been
         made or proposed,  and the amounts of any payments  made by the Company
         or any of its Subsidiaries  with respect thereto.  Each state,  county,
         local and foreign Tax Return filed by or with respect to the Company or
         any of its Subsidiaries for which the state,  county,  local or foreign
         Tax audit has not been completed accurately reflects the




<PAGE>


                                       46






         amount of its liability for Taxes  thereunder and makes all disclosures
         required by applicable provisions of law.
                           (E)  None of  the  Company  and  its Subsidiaries has
         waived any statute of  limitations in respect of Taxes or agreed to any
         extension of time with respect to a Tax assessment or deficiency.
                           (F)  None  of the Company  and   its Subsidiaries has
         filed a  consent  under  Code  Section  341(f)  concerning  collapsible
         corporations.  None of the  Company  and its  Subsidiaries  has  been a
         United States real property holding  corporation  within the meaning of
         Code Section  897(c)(2) during the applicable  period specified in Code
         Section 897(c)(1)(A)(ii). None of the Company and its Subsidiaries is a
         party to any Tax allocation or sharing  agreement.  None of the Company
         and its  Subsidiaries  (A) has been a  member  of an  Affiliated  Group
         filing a consolidated federal income Tax Return (other than a group the
         common  parent of which was the Company) or (B) has any  liability  for
         the  Taxes  of any  Person  (other  than  any of the  Company  and  its
         Subsidiaries) under Reg. Sec. 1.1502-6  (or any  similar  provision  of
         state, local,  or  foreign  law),  as  a  transferee  or successor,  by
         contract,  or otherwise.
                           (G) The Disclosure Letter sets forth, as of the most
         recent  practicable  date,  the amount of any net operating  loss,  net
         capital loss, unused investment or other credit, unused foreign tax, or
         excess charitable




<PAGE>


                                       47






         contribution allocable to the Company or Subsidiary.
                      (H) Based upon preliminary  estimates which are
         subject to adjustment or verification,  the unpaid Taxes of the Company
         and its  Subsidiaries  (A) did not, as of the Most Recent  Fiscal Month
         End, exceed the reserve for Tax liability  (rather than any reserve for
         deferred Taxes established to reflect timing  differences  between book
         and Tax income) set forth on the face of the Most Recent  Balance Sheet
         (rather  than in any notes  thereto) and (B) do not exceed that reserve
         as  adjusted  for the  passage  of time  through  the  Closing  Date in
         accordance  with the past  custom and  practice  of the Company and its
         Subsidiaries  in filing  their Tax  Returns.  Such  adjustments  may be
         material to the reserve for Tax liability but would not have a Material
         Adverse Effect on the Company's operating results.
                  4.18 Litigation.  Except as set forth in the Disclosure Letter
                       ----------
in SEC  Documents  filed with the SEC prior to the date of this  Agreement or in
the  Draft  Form  10-K,  there  are  no  pending  actions,  suits,  proceedings,
arbitrations  or  investigations  against or affecting  the Company,  any of its
Subsidiaries or any of their  respective  properties,  assets or operations,  or
with respect to which the Company or any such  Subsidiary is  responsible by way
of  indemnity  or  otherwise,  that are  required  under the  Exchange Act to be
described  in such SEC  Documents  or the Draft  Form 10-K (as if it were  filed
under applicable SEC rules and regulations), that




<PAGE>


                                       48






questions the validity of this Agreement, the Shareholders Agreement, the Rights
or the Registration Rights Agreement, or that could singly, or in the aggregate,
with all such other actions, suits, investigations or proceedings, reasonably be
expected to have a Material Adverse Effect and, to the Knowledge of the Company,
no such actions, suits, proceedings or investigations are threatened.
                  4.19  Labor  Matters.  Except as set  forth in the  Disclosure
                        --------------
Letter,  no labor  disturbance  by the  employees  of the  Company or any of its
Subsidiaries  that  has had or  that  could  reasonably  be  expected  to have a
Material  Adverse  Effect  exists  or,  to  the  Knowledge  of the  Company,  is
threatened.
                  4.20 Employee Benefits.  (A) Except for the plans set forth in
                       -----------------
the Disclosure Letter (the "Benefit Plans"), there are no employee benefit plans
or arrangements of any type (including,  without limitation,  plans described in
Section 3(3) of the Employee  Retirement Income Security Act of 1974, as amended
and the regulations thereunder ("ERISA")), under which the Company or any of its
Subsidiaries has or in the future could have directly,  or indirectly  through a
Commonly Controlled Entity (within the meaning of Code Sections 414(b), (c), (m)
and (o)), any material  liability with respect to any current or former employee
of the  Company,  any of its  Subsidiaries  or any Commonly  Controlled  Entity.
Except  as set  forth  in the  Disclosure  Letter,  no  such  Benefit  Plan is a
"multiemployer plan" (within the meaning of ERISA Section 4001(a)(3)).




<PAGE>


                                       49






                       (B)       With respect to each Benefit Plan that is not a
multiemployer  plan,  the  Company  has  delivered  or  made  available  to  the
Purchasers complete and accurate copies of (i) all plan texts and agreements (as
amended or modified to date),  (ii) all summary  plan  descriptions  and similar
material employee communications, (iii) the most recent annual report (Form 5500
including,  if applicable,  Schedule B thereto), (iv) the most recent annual and
periodic  accounting of plan assets,  (v) the most recent  determination  letter
received from the Internal  Revenue  Service and (vi) the most recent  actuarial
valuation.
                       (C) With respect to each Benefit Plan that is not a
multiemployer  plan: (i) such Benefit Plan has been maintained and  administered
at all  times in  material  compliance  with its terms  and  applicable  law and
regulation;  (ii) to the  Knowledge  of the  Company,  no event has occurred and
there exists no circumstance  under which the Company or any of its Subsidiaries
could directly,  or indirectly through a Commonly  Controlled Entity,  incur any
material liability under ERISA, the Code or otherwise (other than routine claims
for benefits and other  liabilities  arising in the ordinary  course pursuant to
the normal operation of such Benefit Plan); (iii) there are no actions, suits or
claims (other than routine claims for benefits)  pending or, to the Knowledge of
the Company,  threatened, with respect to any Benefit Plan or against the assets
of any  Benefit  Plan with  respect  to which  suits the  Company  or any of its
Subsidiaries could incur any material liability; (iv) all




<PAGE>


                                       50






contributions  and  premiums due and owing to any Benefit Plan have been made or
paid on a timely basis and no "accumulated  funding  deficiency",  as defined in
Code  Section  412,  has  been  incurred,   whether  or  not  waived;   (v)  all
contributions  made  under  any  Benefit  Plan  have  met the  requirements  for
deductibility under the Code, and all contributions that have not been made have
been  properly  recorded on the books of the Company,  or a Commonly  Controlled
Entity thereof in accordance with generally accepted accounting principles; (vi)
if such Benefit Plan is intended to be qualified under Code Section 401(a), such
Benefit Plan has been determined to be so qualified and each trust created under
such Benefit Plan has been  determined  to be exempt from tax under Code Section
501(a)  and no  event  has  occurred  since  the  date of  such  determinations,
including  effective  changes in laws or  regulations  or  modifications  to the
Benefit Plans,  that would  adversely  affect such  qualification  or tax exempt
status;  and (vii) as of the most  recent  valuation  date,  the value of assets
under any Benefit Plan subject to Title IV of ERISA exceeded the  liabilities of
such  plan  on  a  projected  benefit  obligation  basis  determined  using  the
assumptions used to fund such Plan.
     (D) The  Accumulated  Postretirement  Benefit  Obligation  (as  defined  in
Statement  of  Financial  Accounting  Standards  No.  106) in  respect  of post-
retirement  health and medical  benefits for current and former employees of the
Company and its Subsidiaries, calculated as of March 31, 1997 on the basis of



<PAGE>


                                       51






reasonable   actuarial   assumptions  in  accordance  with  generally   accepted
accounting  principles,  does not exceed  $1,000,000.  No condition  exists that
would  prevent  the  Company  or  any  of  its  Subsidiaries  from  amending  or
terminating any plan providing  health or medical benefits in respect of current
or former employees of the Company or its Subsidiaries.
                 (E)       There is no contract, plan or arrangement (written or
otherwise)  covering  any  employee  or former  employee  of the  Company or its
Subsidiaries that, individually or collectively,  could give rise to the payment
by the Company or its  Subsidiaries  of any amount that would not be  deductible
pursuant to the terms of Code Section 280G.
                 (F)       No employee or former employee of the Company or its
Subsidiaries  will become  entitled  to any bonus,  retirement,  severance,  job
security or similar benefit or enhanced such benefit (including  acceleration of
vesting  or  exercise  of an  incentive  award) as a result of the  transactions
contemplated hereby.
                  4.21 Contracts.  All of the material  contracts of the Company
                       ---------
or any of  its  Subsidiaries  that  are  required  to be  described  in the  SEC
Documents  and the Draft Form 10-K (as if it were  filed  under  applicable  SEC
rules or  regulations)  (including,  without  limitation,  the  Rights  Offering
Registration  Statement) or to be filed as exhibits  thereto are (or will be, as
applicable)  described  in the SEC  Documents or the Draft Form 10-K or filed as
exhibits thereto and are (or will be, as




<PAGE>


                                       52






applicable)  in full  force and  effect.  True and  complete  copies of all such
material contracts have been delivered by the Company to the Purchasers. Neither
the Company nor any of its  Subsidiaries  nor, to the  Knowledge of the Company,
any other party is in breach of or in default under any such contract except for
such  breaches  and  defaults as in the  aggregate  have not had,  and would not
reasonably be expected to, have a Material Adverse Effect.
                  4.22  Contingent  Liabilities.  Except as fully  reflected  or
                        -----------------------
reserved  against in the  audited  financial  statements  included in the Annual
Report or the financial statements included in the Draft Form 10-K, or disclosed
in the footnotes  contained in such  financial  statements,  the Company and its
Subsidiaries had no liabilities  (including tax liabilities) at the date of such
financial  statements,   absolute  or  contingent,  that  were  material  either
individually or in the aggregate to the Company and its Subsidiaries  taken as a
whole.
                  4.23 No Material Adverse Effect. Since March 31, 1997: (A) the
                       --------------------------
Company  and its  Subsidiaries  have not  incurred  any  material  liability  or
obligation (indirect,  direct or contingent),  or entered into any material oral
or written agreement or other transaction, that is not in the ordinary course of
business or that would  reasonably  be expected to result in a Material  Adverse
Effect;  (B) the Company and its  Subsidiaries  have not  sustained  any loss or
interference  with its  business  or  properties  from fire,  flood,  windstorm,
accident or other calamity (whether or not




<PAGE>


                                       53






covered by insurance) that has had or that would  reasonably be expected to have
a  Material  Adverse  Effect;  (C) except for  seasonal  changes in  outstanding
indebtedness  under the  Credit  Agreement  and the  requirement  to reduce  all
indebtedness  under the Credit Agreement to an aggregate amount not in excess of
$30  million  for a period of 30  consecutive  days,  there has been no material
change in the  indebtedness of the Company and its  Subsidiaries  except for the
$15  million  increase  in  long-term  indebtedness  pursuant  to the 1997  Note
Agreement,  and no change in the  capital  stock of the  Company  except for the
conversion of outstanding shares of Series A Preferred Stock, Series B Preferred
Stock and Class B Common Stock in  accordance  with their terms;  (D) except for
(i) the aggregate payment of semiannual dividends in the amount of $11,590.50 on
its  outstanding  shares of 6%  Preferred  Stock,  Series A Preferred  Stock and
Series B  Preferred  Stock,  and  (ii)  the  aggregate  payment  of  accumulated
dividends  in the amount of  $34,771.50  on such 6%  Preferred  Stock,  Series A
Preferred Stock and Series B Preferred Stock that initially accrued on January 1
and  July  1,  1996,  and  January  1,  1997,  there  has  been no  dividend  or
distribution  of any kind  declared,  paid or made by the  Company or any of its
Subsidiaries on any class of its capital stock;  (E) neither the Company nor any
of its  Subsidiaries  has made (nor does it  propose  to make) (i) any  material
change in its accounting methods or practices or (ii) any material change in the
depreciation  or  amortization  policies or rates adopted by it, in either case,
except as may be required




<PAGE>


                                       54






by law or  applicable  accounting  standards;  and (F)  there  has been no event
causing a Material Adverse Effect, nor any development that would,  singly or in
the  aggregate,  reasonably be expected to result in a Material  Adverse  Effect
(other than an event or  development  specifically  disclosed  in any  Quarterly
Report or the Draft Form 10-K).
                  4.24  Finder's  Fees.  No  broker,  finder  or other  party is
                        --------------
entitled to receive from the Company or any of its Subsidiaries any brokerage or
finder's fee for the transactions  contemplated by this Agreement as a result of
the actions of the Company, any of its Subsidiaries, or any of its Affiliates.
                  4.25  Investment  Company.  Neither the Company nor any of its
                        -------------------
Subsidiaries  is or, after giving effect to the Closing,  will be an "investment
company" within the meaning of the Investment Company Act of 1940, as amended.
                  4.26 Exemption from  Registration;  Restrictions  on Offer and
                       ---------------------------------------------------------
Sale of Same or Similar Securities.  Assuming the representations and warranties
- ----------------------------------
of the  Purchasers  set forth in Section  5.5 hereof are true and correct in all
material  respects,  the offer and sale of the Shares and the Conversion  Shares
made  pursuant  to  this  Agreement   will  be  exempt  from  the   registration
requirements of the Act. Neither the Company nor any Person acting on its behalf
has, in connection  with the offering of the Shares,  engaged in (A) any form of
general  solicitation or general advertising (as those terms are used within the
meaning  of Rule  502(c)  under  the Act),  (B) any  action  involving  a public
offering within the meaning of Section 4(2) of the Act, or (C) any




<PAGE>


                                       55






action that would  require the  registration  under the Act of the  offering and
sale of the Shares and the Conversion  Shares pursuant to this Agreement or that
would violate  applicable  state  securities or "blue sky" laws. The Company has
not made and will not prior to the Closing  make,  directly or  indirectly,  any
offer or sale of Shares or  Conversion  Shares or of securities of the same or a
similar  class as the Shares or  Conversion  Shares if as a result the offer and
sale of the Shares and Conversion  Shares  contemplated  hereby could fail to be
entitled to exemption  from the  registration  requirements  of the Act. As used
herein, the terms "offer" and "sale" have the meanings specified in Section 2(3)
of the Act.
                  4.27  Use of  Proceeds.  The net  proceeds  of the sale of the
                        ----------------
Shares  will be used by the  Company and its  Subsidiaries  to reduce  currently
outstanding indebtedness under the Credit Agreement.
                  4.28 Full  Disclosure.  To the  Knowledge of the  Company,  no
                       ----------------
statement by the Company contained in this Agreement, the Disclosure Letter, the
SEC Documents,  the Draft Form 10-K (including,  without limitation,  the Rights
Offering Registration Statement) or any other documents listed in the Disclosure
Letter or on any certificates,  notices or consents  delivered to the Purchasers
in  connection  with  the  purchase  and sale of the  Shares  at or prior to the
Closing, taken as a whole, in light of the circumstances in which made, contains
(or will contain) an untrue statement of a material fact or omits (or will omit)
to state a material fact




<PAGE>


                                       56






required to be stated therein or necessary to make the statements made, in light
of the circumstances in which made, not materially false or misleading.

         5.       REPRESENTATIONS AND WARRANTIES OF THE PURCHASER.

           The Purchasers hereby represent and warrant to the Company that:
                   5.1  Partnership Existence and Power.  Each Purchaser (other
                        -------------------------------
than Uranus) is a limited  partnership  duly organized,  validly existing and in
good standing  under the laws of the State of Delaware.  Uranus is a corporation
duly  incorporated,  validly existing and in good standing under the laws of the
Cayman  Islands.  Each  Purchaser has all requisite  power and authority to own,
lease and  operate its  properties  and to conduct  its  business  as  currently
conducted. 
                   5.2  Power and  Authority.  Each  Purchaser  has  the  full 
                        --------------------
corporate  or  partnership  power and  authority  to execute  and  deliver  this
Agreement,  the Shareholders Agreement and the Registration Rights Agreement and
to perform its obligations under this Agreement,  the Shareholders Agreement and
the Registration  Rights Agreement.  The execution,  delivery and performance by
each  Purchaser  of  this  Agreement,   the   Shareholders   Agreement  and  the
Registration  Rights  Agreement and the  consummation  by each  Purchaser of the
transactions  contemplated  hereby  have  been  duly  authorized.  Each  of this
Agreement,  the Shareholders Agreement and the Registration Rights Agreement has
been duly  executed and  delivered by each  Purchaser and is a valid and binding
agreement of each Purchaser, enforceable against



<PAGE>


                                       57






such Purchaser in accordance with their respective terms.
                  5.3 No Contravention,  Conflict,  Breach,  Etc. The execution,
                      -------------------------------------------
delivery and performance of each of this Agreement,  the Shareholders  Agreement
and the Registration  Rights Agreement by the Purchasers and the consummation of
the  transactions  contemplated  hereby will not conflict  with,  contravene  or
result  in a breach or  violation  of any of the  terms  and  provisions  of, or
constitute a default  under,  (A) the  certificate  of  incorporation,  by-laws,
partnership agreement or other organizational  documents of the Purchasers,  (B)
any Law of any Governmental  Authority having jurisdiction over any Purchaser or
(iii) any agreement to which any Purchasers is a party.
                  5.4  Consents.  No consent,  approval,  authorization,  order,
                       --------
registration, filing, or qualification of or with any (A) Governmental Authority
or (B)  other  Person  (whether  acting  in an  individual,  fiduciary  or other
capacity)  is  required  to be  made  or  obtained  by the  Purchasers  for  the
consummation of the transactions  contemplated hereby except for compliance with
any applicable requirements of the Hart-Scott-Rodino  Antitrust Improvements Act
of 1976.
                  5.5 Acquisition for Own Account. The Shares and the Conversion
                      ---------------------------
Shares to be acquired by the  Purchasers  pursuant to this  Agreement  are being
acquired  by them for their own  account  for  investment  purposes  and with no
intention of distributing  or reselling the Shares and the Conversion  Shares in
any transaction




<PAGE>


                                       58






that  would be in  violation  of the Act or the  securities  laws of any  state,
without prejudice, however, to the rights of the Purchasers at all times to sell
or otherwise  dispose of all or any part of the Shares or the Conversion  Shares
under an effective registration statement under the Act, under an exemption from
such  registration  available under the Act, and subject,  nevertheless,  to the
disposition of the Purchasers' property being at all times within their control,
except as otherwise  provided by this  Agreement.  Each of the  Purchasers is an
"accredited investor" within the definition of Rule 501(a) of Regulation D under
the Act. Each Purchaser (A) has such knowledge, sophistication and experience in
business and financial  matters that it is capable of evaluating  the merits and
risks of an investment in the Shares,  (B) fully  understands the nature,  scope
and duration of the limitations on transfer  contained in this Agreement and (C)
can bear the economic  risk of an  investment  in the Shares and the  Conversion
Shares  and can  afford  a  complete  loss of such  investment.  Each  Purchaser
acknowledges  receipt of the SEC Documents,  the Draft Form 10-K, the Disclosure
Letter and all documents delivered in accordance  therewith and that it has been
afforded the  opportunity to ask such questions as it deemed  necessary,  and to
receive answers from,  representatives  of the Company concerning the merits and
risks of investing in the Shares and to obtain such additional  information that
the Company  possesses  or can acquire  that is necessary to verify the accuracy
and completeness of the information contained in the SEC




<PAGE>


                                       59






Documents  and the Draft  Form  10-K.  Notwithstanding  the  foregoing,  nothing
contained  in  this  Section  5.5  shall  affect  or be  deemed  to  modify  any
representation or warranty made by the Company.
           5.6 Third Party  Agreements.  None of the  Purchasers  has any
               -----------------------
contract,  arrangement,  understanding  or agreement  with any other Person with
respect to any  securities  of the  Company,  including  but not  limited to the
transfer or voting of  securities  or the giving of proxies,  and has no current
plans or proposals or any contract, arrangement, understanding or agreement with
any Person  which relate to or would  result in a major  corporate  transaction,
including  but not limited to the types of  transactions  described in Item 4 of
Schedule 13D of the Exchange Act, except as provided for in this Agreement,  the
Registration  Rights  Agreement  and the  Shareholders  Agreement  and except as
disclosed in writing to the Company prior to the execution of this Agreement.
           5.7 Finder's Fee. No broker, finder or other party is entitled
               ------------
to receive from the Company or any of its Subsidiaries any brokerage or finder's
fee for the  transactions  contemplated  by this  Agreement  as a result  of the
actions of the Purchaser.
           5.8      Ownership of Common Stock.  Except as otherwise disclosed in
                    -------------------------
writing to the Company prior to the execution of this Agreement, the Purchasers 
do not own beneficially (within the meaning of Rule 13d-3 of the Exchange Act)
any




<PAGE>


                                       60






shares of Common Stock or other Voting Securities of the Company.
                  5.9 Full Disclosure. To the knowledge of the Purchasers,  none
                      ---------------
of the written  information  provided to the Company by the  Purchasers or their
Representatives expressly for use in connection with the Proxy Statement and the
Rights  Offering  Registration  Statement,  taken  as a  whole,  in light of the
circumstances in which made,  contains an untrue statement of a material fact or
omits to state a material  fact  required to be stated  therein or  necessary to
make the statements made therein,  in light of the  circumstances in which made,
not materially false or misleading.

         6.       COVENANTS OF THE PARTIES.

                  6.1  Shareholder  Meeting;  Proxy  Material;   Certificate  of
                       ---------------------------------------------------------
Amendment.  The  Company  shall cause a meeting of its  shareholders  to be duly
- ---------
called  and  held as soon as  practicable,  subject  to the  Company's  right to
adjourn  such  meeting  at any  time or from  time  to time if in the  Board  of
Directors'  good faith  judgment  such action is  desirable  to  effectuate  the
transactions  contemplated  hereunder,  for the  purpose  of  voting  on (A) the
approval of the purchase of the Shares by the  Purchasers  pursuant to the terms
of this Agreement (the "Investment  Proposal"),  (B) the approval of each of the
amendments  of the  Certificate  of  Amendment  and (C)  transacting  such other
business as may properly come before the meeting or any adjournment thereof (the
"Stockholder Meeting"). The Board of




<PAGE>


                                       61






Directors shall recommend  approval and adoption of the Investment  Proposal and
the Certificate of Amendment.  In connection with the Stockholder  Meeting,  the
Company: (A) shall promptly prepare and file with the SEC in accordance with the
Exchange Act the Proxy  Statement,  shall use its best efforts to have the Proxy
Statement  and/or any  amendment or  supplement  thereto  cleared by the SEC and
shall  thereafter mail to its  shareholders as promptly as practicable the Proxy
Statement;  (B) shall use all best efforts to obtain the necessary  approvals by
its  shareholders  of the Investment  Proposal and the Certificate of Amendment;
and (C) shall otherwise  comply with all legal  requirements  applicable to such
meeting.  The Company shall make available to the Purchasers prior to the filing
thereof  with  the  SEC  copies  of the  preliminary  Proxy  Statement  and  any
amendments or supplements  thereto,  shall make any changes  therein  reasonably
requested  by the  Purchasers  insofar  as such  changes  relate to any  matters
relating to the Purchasers or the description of the  transactions  contemplated
by this  Agreement,  the Rights  Offering,  the  Certificate  of Amendment,  the
Shareholders  Agreement and the Registration Rights Agreement and shall not file
any such Proxy  Statement or amendments or  supplements  thereto as to which the
Purchaser shall reasonably object.
                  6.2 Rights  Offering.  Under the terms of the Rights Offering,
                      ----------------
the Company  shall offer to holders of its Common  Stock of record at the Record
Date the right to purchase  shares of Preferred  Stock at the Purchase Price Per
Share on the




<PAGE>


                                       62






basis of one right to purchase one-half share of Preferred Stock for every share
of Class A Common  Stock or Class B Common  Stock held.  The Company  shall,  or
shall cause its transfer agent to, mail certificates  representing the Rights to
such  holders  of Common  Stock as  promptly  as  practicable  after the  Rights
Offering  Registration  Statement  becomes  effective,  and  in any  event  will
complete  such mailing not later than  midnight on the day next  succeeding  the
effective  date  of the  Rights  Offering  Registration  Statement,  unless  the
Purchasers shall consent to a later time in writing. At the Time of Mailing, the
Company shall notify each of the  Purchasers  of such  mailing,  and the Company
shall advise each of the Purchasers daily during the period of such offer of the
subscriptions  received and of sales.  Not later than 10:00 a.m.,  New York City
time, on the first full Business Day  following the Rights  Offering  Expiration
Date, the Company will notify each Purchaser by telephone of the total number of
shares of Preferred Stock subscribed for by holders of certificates representing
the Rights and the resulting  amount of  unsubscribed  shares of Preferred Stock
and will continue to confirm such notice as to the amount of unsubscribed shares
of Preferred  Stock to be purchased by them in  accordance  with Section  2.2(B)
hereto.
            6.3      Rights Offering Registration Statement.
                     --------------------------------------
                (A)       The Company shall promptly prepare and file the Rights
Offering Registration Statement.  Notwithstanding the foregoing, the Company
shall




<PAGE>


                                       63






not at any  time,  whether  before  or after the  Rights  Offering  Registration
Statement shall have become effective,  file or make any amendment or supplement
to the Rights Offering  Registration  Statement or Rights Offering Prospectus of
which the Purchasers  have not previously  been advised and furnished a copy, or
to which the Purchasers shall reasonably object in writing.
                       (B) The  Company  will use its best  efforts to cause the
Rights Offering  Registration  Statement to become effective and will advise the
Purchasers  immediately,  and  confirm the advice in writing (i) when the Rights
Offering Registration Statement,  or any post-effective  amendment to the Rights
Offering Registration Statement,  shall have become effective, or any supplement
to the Rights  Offering  Prospectus or any amended  Rights  Offering  Prospectus
shall have been filed,  (ii) of the necessity of amending or  supplementing  the
Rights Offering Prospectus or any amended Rights Offering Prospectus in order to
then  meet the  requirements  of the Act,  (iii) of any  request  of the SEC for
amendment or  supplementation of the Rights Offering  Registration  Statement or
Rights  Offering  Prospectus  or the  additional  information  and  (iv)  of the
issuance by the SEC of any stop order suspending the effectiveness of the Rights
Offering Registration Statement or of any order preventing or suspending the use
of any preliminary or amended  preliminary  prospectus,  or of the suspension or
the  qualification  of the Rights,  the  Preferred  Stock and the Class A Common
Stock for offering for sale in any




<PAGE>


                                       64






jurisdiction,  or of the institution of any proceeding for any of such purposes.
The Company  will use its best  efforts to prevent the issuance of any such stop
order or of any  order  preventing  or  suspending  such use and to  obtain  the
lifting thereof as soon as possible, if issued.
                   (C)  The  Company  will  deliver  to the  Purchasers, without
charge  from  time to time  until  the  effective  date of the  Rights  Offering
Registration  Statement and thereafter  from time to time as requested,  as many
copies of each  preliminary  or amended  preliminary  prospectus  and the Rights
Offering  Prospectus (as supplemented or amended, if the Company shall have made
any  supplements  or  amendments  to  the  Rights  Offering  Prospectus)  as the
Purchasers may reasonably request.  The Company has furnished or will furnish to
the  Purchasers  two copies of the Rights  Offering  Registration  Statement  as
originally  filed and of all amendments  thereto,  whether filed before or after
the Rights Offering Registration Statement becomes effective,  and two copies of
all exhibits filed therewith or incorporated therein by reference.
                      (D) The Company  will use its best  efforts to comply with
the Act and the Exchange Act and the rules and  regulations  thereunder so as to
permit the  continuance of sales of, and dealings in, the Rights,  the Preferred
Stock and the Class A Common Stock in the Rights  Offering under the Act and the
Exchange Act.  Subject to the  provisions of subsection (A) of this Section 6.3,
if at any time when a




<PAGE>


                                       65






Rights  Offering  Prospectus  is required to be  delivered  under the Act (i) an
event  shall  have  occurred  as a result of which it is  necessary  to amend or
supplement  the  Rights  Offering  Prospectus  in order  to make the  statements
therein  not  untrue or  misleading  or to make the Rights  Offering  Prospectus
comply  with  the Act or (ii)  the  proposed  offering  of the  Shares  makes it
necessary to amend or supplement  the Rights  Offering  Prospectus,  the Company
promptly  will amend or  supplement  the Rights  Offering  Prospectus  (and if a
post-effective  amendment  to the  Rights  Offering  Registration  Statement  is
necessary in connection therewith,  will promptly prepare and file the same) and
will use its best efforts to cause the same to become  effective as necessary to
permit the lawful use of the Rights  Offering  Prospectus in connection with the
distribution of the Preferred Stock.
                   (E) The  Company  will take the  necessary  action to qualify
the Rights,  the Preferred Stock and the Class A Common Stock in connection with
the offer and sale thereof by the Company in the Rights Offering, under the laws
of such  jurisdictions  as may be deemed  advisable by the Company in respect of
the offer to the holders of its Common Stock. The Company, however, shall not be
obligated  to qualify as a foreign  corporation  or file any general  consent to
service of process under the laws of any such  jurisdiction or subject itself to
taxation as doing  business in any such  jurisdiction.  The Company will use its
best efforts to comply with state  securities  and blue sky laws so as to permit
the continuance of sales of and dealings in




<PAGE>


                                       66






the Rights, the Preferred Stock and the Class A Common Stock in the Rights
Offering.
                  6.4  Pre-Closing  Activities.  From and after the date of this
                       -----------------------
Agreement  until the Closing,  each of the Company and the Purchasers  shall act
with good  faith  towards,  and shall use its best  efforts to  consummate,  the
transactions  contemplated  by this  Agreement,  and neither the Company nor the
Purchasers  will take any action  that would  prohibit  or impair its ability to
consummate the transactions contemplated by this Agreement. From the date hereof
until  the  Closing,  the  Company  shall  conduct  the  business  of it and its
Subsidiaries  in the ordinary  course and shall use its best efforts to preserve
intact its business  organizations and  relationships  with third parties and to
keep  available  the  services  of  the  present  directors,  officers  and  key
employees.  Without  limiting the  generality  of the  foregoing,  from the date
hereof until the Closing, except as contemplated by this Agreement,  without the
Purchasers' prior written consent:
                   (A)      the Company shall not adopt or propose (or agree to
commit to) any change in the Certificate of Incorporation or its By-Laws (except
for the Certificate of Amendment) or any shareholders  rights plan,  poison pill
or similar arrangement;
                   (B)     the  Company  shall not,  and shall cause each of its
Subsidiaries not to, (i) enter into any loan agreement or other financing
agreement




<PAGE>


                                       67






(other  than  any  such  agreement  among  the  Company  and  its  wholly  owned
Subsidiaries or among the Company's  wholly owned  Subsidiaries),  (ii) amend or
terminate any such  existing  agreement  (except as set forth in the  Disclosure
Letter),  (iii) incur any indebtedness other than (a) seasonal  borrowings under
the Credit Agreement,  (b) other indebtedness incurred in the ordinary course of
business  consistent  with past  practice in an  aggregate  amount not to exceed
$1,000,000 and (c) such  indebtedness as is set forth in the Disclosure  Letter,
(iv) amend or terminate the Alliance  Agreement or any agreement entered into or
related to such alliance with Pillsbury  (except in the manner  contemplated  in
the  Disclosure  Letter),  (v)  issue  stock  or any  other  shares  of  capital
securities  except  pursuant to the  operation of the Seneca  Foods  Corporation
Employees'  Savings  Plan,  as in effect on the date hereof,  or (vi)  initiate,
solicit or encourage any inquiries or proposals or offers to purchase any of its
securities by any third party;
                           (C) the  Company  shall not,  and shall cause each of
its Subsidiaries not to, enter into any other material  agreements,  commitments
or contracts other than in the ordinary course of business  consistent with past
practice,  or  otherwise  make any material  change in any  existing  agreement,
commitment  or  arrangement  other  than  in the  ordinary  course  of  business
consistent  with past practice;  
                           (D) the Company shall not, and  shall cause  each  of
its




<PAGE>


                                       68






Subsidiaries not to, merge,  consolidate or otherwise combine with any Person or
sell or otherwise transfer any of the assets of the Company or such Subsidiaries
(or the securities of entities  holding the same) in one transaction or a series
of related transactions other than immaterial asset sales in the ordinary course
of business of the Company consistent with past practice;
                           (E) the  Company  shall not,  and shall cause each of
its  Subsidiaries  not to,  acquire  any  assets of any other  Person or Persons
(other than in the ordinary  course of business of the Company  consistent  with
past  practice)  or acquire any equity,  partnership  or other  interests in any
other Person or Persons,  in one  transaction or series of related  transactions
other than any  transactions  or series of related  transactions in an aggregate
amount not to exceed $500,000;
                            (F) except for repayments  of  seasonal  borrowings
under the Credit Agreement and scheduled  payments of indebtedness,  the Company
shall not, and shall cause each of its  Subsidiaries  not to,  repay,  redeem or
repurchase any  indebtedness  of the Company or any of the  Subsidiaries  or any
shares of capital stock of the Company or to declare or pay any dividends on any
shares of capital stock except for aggregate  semiannual dividends of $11,590.50
on the outstanding  shares of the 6% Preferred  Stock,  Series A Preferred Stock
and Series B Preferred Stock;
                            (G) except  as  set  forth in the Disclosure Letter,
the Company shall  not,  and  shall cause each of its Subsidiaries not to, enter
into any




<PAGE>


                                       69






transaction  with any director,  executive  officer or Affiliate (other than any
transaction  among the Company and its  wholly-owned  Subsidiaries  or among any
wholly-owned  Subsidiaries  of  the  Company)  of the  Company  other  than  any
transaction (or series of related  transactions) not involving amounts in excess
of $60,000 and  conducted on an  arm's-length  basis in the  ordinary  course of
business of the Company;
                            (H)  the Company shall not, and shall cause each of
its  Subsidiaries  not to, (i) grant to any employee,  officer or director,  any
option,  warrant or other  subscription or purchase right with respect to shares
of capital stock other than pursuant to the Seneca Foods Corporation  Employees'
Savings  Plan in effect  on the date  hereof;  (ii)  grant to any  employee  any
increase in salary or other  remuneration  not consistent  with past  practices,
grant to any  officer  or  director  any  increase  in salary,  bonus  incentive
compensation,  service  award or other  remuneration  or grant to any  employee,
officer or director any increase in severance or  termination  pay;  (iii) enter
into any  employment  contract  or  severance  arrangement  with any  officer or
director;  or (iv) adopt or amend in any  respect  any of its  employee  benefit
plans except as required by law;
                            (I)   the Company shall, and shall cause each of its
Subsidiaries  to, not take or agree to commit to take any action that would make
any  representation or warranty of the Company hereunder  required to be true at
and  as of  the  Closing  as a  condition  to  the  Purchasers'  obligations  to
consummate the




<PAGE>


                                       70






transactions contemplated hereby, inaccurate at the Closing;
                       (J)   except as permitted by the Credit Agreement and
consistent with the Company's  operating budget existing on the date hereof, the
Company  shall not,  and shall cause its  Subsidiaries  not to, agree to expend,
commit or otherwise obligate itself to make any capital expenditures; and
                       (K)   the Company shall not, and shall cause each of its
Subsidiaries  not to,  (i) agree or commit  to do any of the  foregoing  or (ii)
solicit  or  encourage  any  proposals  from  third  parties,  or enter into any
negotiations with any third party or parties, to do any of the foregoing actions
described in clauses (B)(iv), (B)(v), (D), (E) and (F).
                  6.5 Option Shares. The Company hereby grants to each Purchaser
                      -------------
the right to purchase  prior to the Closing at its election the number of shares
of Preferred Stock (the "Option Shares") set forth opposite its name on Schedule
I at the  Purchase  Price Per Share.  Any such  election to purchase  the Option
Shares may be  exercised  by the  Purchasers  by written  notice to the  Company
setting forth the aggregate number of Option Shares to be purchased and the date
of purchase  of such  shares  (which must be prior to the Closing and no earlier
than 15  business  days  after  the date of such  notice  (the  "Option  Closing
Date")).  On the Option  Closing  Date,  the Company shall issue and sell to the
Purchasers  exercising  such option,  and such Purchasers  shall  purchase,  the
number of Option Shares for which such option has




<PAGE>


                                       71






been exercised. The Company shall take all actions necessary to effect such sale
(including,  without  limitation,  filing a certificate of  designation  for the
Option Shares that is reasonably acceptable to the Purchasers). At such closing,
the  Company  shall  deliver to each of the  Purchasers  exercising  such option
certificates  representing  the number of Option Shares for which such Purchaser
has exercised its option,  each  registered in the name of such Purchaser or its
nominees,  against  payment of the Purchase Price Per Share with respect thereto
by wire  transfer  of  immediately  available  funds to an account  or  accounts
previously  designated by the Company.  Upon the purchase of such Option Shares,
the  number of Shares  to be  purchased  by each  Purchaser  hereunder  shall be
reduced  automatically by an amount equal to the Option Shares purchased by such
Purchaser  under this  Section 6.5.  The option  granted  under this Section 6.5
shall expire immediately prior to the Closing.
                  6.6 Hart-Scott-Rodino.  To the extent applicable, whether made
                      -----------------
prior to or after the  Closing,  the Company and the  Purchasers  shall make all
filings and furnish all  information  required with respect to the  transactions
contemplated by this Agreement by the Hart-Scott-Rodino  Antitrust  Improvements
Act of 1976 and shall use their best efforts to obtain the early  termination of
the waiting period thereunder.
                  6.7      Access to Information.  Upon reasonable notice prior
                           ---------------------
to the Closing, the Company shall (and shall cause each of its Subsidiaries to)
afford the




<PAGE>


                                       72






Purchasers and their  Representatives  reasonable  access during normal business
hours to its properties, books, contracts and records and personnel and advisors
(who will be instructed by the Company to cooperate), and the Company shall (and
shall cause each of the  Subsidiaries to) furnish promptly to the Purchasers all
information concerning its business,  properties and personnel as the Purchasers
or their  Representatives may reasonably request,  provided that any review will
be conducted in a way that will not interfere  unreasonably  with the conduct of
the Company's business,  and provided,  further, that no review pursuant to this
Section 6.7 shall affect or be deemed to modify any  representation  or warranty
made by the Company.
                  6.8 Publicity.  Except as required by law, regulation or stock
                      ---------
exchange requirements, neither (A) the Company nor any of its Affiliates nor (B)
the Purchasers or any of their respective  Affiliates shall, without the consent
of the  other,  make any public  announcement  or issue any press  release  with
respect to the  transactions  contemplated by this Agreement.  In the event that
either (i) the Company or any of its Affiliates or (ii) the Purchasers or any of
their  respective  Affiliates are required by law,  regulation or stock exchange
requirements to make any public  announcement  or issue any press release,  such
party or parties agree to consult with the other party or parties, to the extent
feasible, as to the content of such public announcement or press release.
                  6.9  Certificates for Shares To Bear Legends.
                       ---------------------------------------




<PAGE>


                                       73






              (A)        So long as the Shares or Conversion Shares are not sold
pursuant to an  effective  registration  statement  under the Act or pursuant to
Rule 144 under the Act,  the  Shares or the  Conversion  Shares  shall  bear the
following legend by which each holder thereof shall be bound:
                           "THE SHARES  REPRESENTED BY THIS  CERTIFICATE MAY NOT
                  BE  OFFERED  OR  SOLD  EXCEPT  PURSUANT  TO (i)  AN  EFFECTIVE
                  REGISTRATION  STATEMENT  UNDER THE  SECURITIES ACT OF 1933, OR
                  (ii) AN APPLICABLE EXEMPTION FROM REGISTRATION THEREUNDER."
                (B)       If (i) any of the Shares or Conversion Shares are sold
pursuant to an effective  Registration  Statement or Rule 144 promulgated  under
the Act, or (ii) the Shares or  Conversion  Shares may be sold  pursuant to Rule
144(k) promulgated under the Act, the Company shall, upon the written request of
the  holders of the Shares or  Conversion  Shares and  receipt by the Company of
evidence  reasonably  satisfactory  to it that such  requirement  has terminated
(including  a written  opinion of outside  counsel  with  respect to clause (ii)
above), issue certificates for such Shares or Conversion Shares that do not bear
all or part of the legend described in Section 6.9(A).
                  6.10     Reservation of Shares.  The Company shall at all 
                           ---------------------
times reserve and keep available, out of its authorized and unissued stock, 
solely for the purpose of




<PAGE>


                                       74






effecting the conversion of the Preferred Stock,  such number of shares of Class
A Common Stock as shall from time to time be sufficient to effect the conversion
of all shares of Preferred Stock from time to time.

         7.       SURVIVAL OF REPRESENTATIONS, WARRANTIES AND
                  COVENANTS.

                  Notwithstanding  any  investigation  by  the  Purchasers,  the
representations,  warranties,  covenants and agreements  contained  herein shall
survive the execution and delivery of this Agreement and the Closing  hereunder;
provided  that, the  representations  and warranties of the parties in Section 4
and  Section  5 (other  than the  representations  and  warranties  set forth in
Sections 4.1, 4.2, 4.6, 4.16,  4.17 and 4.20) shall survive only for a period of
three years after the Closing Date.

         8.       INDEMNIFICATION.

                  8.1  Indemnification by the Company.  In addition to all other
                       ------------------------------
sums due  hereunder or provided  for in this  Agreement,  the Company  agrees to
indemnify and hold harmless the Purchasers,  their partners or stockholders  and
their  respective  Affiliates and the respective  officers,  directors,  agents,
employees,  subsidiaries,  partners,  advisors,  representatives and controlling
Persons of each of the foregoing  (each, an "indemnified  party") to the fullest
extent  permitted by law from and against any and all losses,  claims,  damages,
expenses (including reasonable fees, disbursements and other charges of counsel)
or other liabilities ("Liabilities") resulting




<PAGE>


                                       75






from any legal,  administrative or other actions brought by any Person or entity
(including  actions  brought by the Company or any equity or  debtholders of the
Company or derivative actions brought by any Person claiming through the Company
or in the Company's  name),  proceedings or  investigations  (whether  formal or
informal), or written threats thereof, based upon, relating to or arising out of
this Agreement, the transactions contemplated hereby, or any indemnified party's
role therein or in the transactions  contemplated hereby (including  Liabilities
to which an indemnified party may become subject under the Act, the Exchange Act
or other  federal  or state  statutory  law or  regulation,  at common  law,  or
otherwise,  insofar as such losses,  claims, damages or liabilities arise out of
or are based on any untrue  statement or alleged untrue  statement of a material
fact contained in the Proxy Statement,  any preliminary  prospectus,  the Rights
Offering  Registration  Statement  or  the  Rights  Offering  Prospectus  or any
amendment or supplement thereto, or the omission or alleged omission to state in
such  document a material  fact required to be stated in it or necessary to make
the statements in it not misleading,  provided,  however,  that the Company will
not be liable to the extent that such Liability is based on an untrue  statement
or omission or alleged  untrue  statement or omission made in reliance on and in
conformity with information  furnished in writing to the Company by or on behalf
of the Purchasers expressly for use in such document);  provided,  however, that
the Company shall not be liable under this Section 8.1 to an




<PAGE>


                                       76






indemnified  party to the extent (i) that it is  finally  judicially  determined
that such Liabilities  resulted  primarily from the willful  malfeasance of such
indemnified  party or (ii)  any  Liability  arising  out of the  failure  of the
parties to make any filings under the Hart-Scott-Rodino  Antitrust  Improvements
Act of 1976 prior to the  Closing;  and  provided,  further,  that if and to the
extent that such  indemnification is unenforceable for any reason other than the
immediately  preceding proviso,  the Company shall make the maximum contribution
to the payment and  satisfaction of such  indemnified  Liabilities that shall be
permissible  under  applicable  laws. In connection  with the  obligation of the
Company to indemnify for  Liabilities  as set forth above,  the Company  further
agrees to reimburse  each  indemnified  party for all such  expenses  (including
reasonable  fees,  disbursements  and  other  charges  of  counsel)  as they are
incurred by such indemnified party.
                  8.2 Notification.  Each indemnified party under this Section 8
                      ------------
will,  promptly after the receipt of notice of the commencement of any action or
other proceeding  against such  indemnified  party in respect of which indemnity
may be sought from the Company under Section 8, notify the Company in writing of
the commencement thereof. The omission of any indemnified party so to notify the
Company of any such action shall not relieve the Company from any liability that
it may  have  to  such  indemnified  party  unless  the  Company  is  materially
prejudiced thereby. In case any such action or other proceeding shall be brought
against any




<PAGE>


                                       77






indemnified  party and it shall notify the Company of the commencement  thereof,
the Company shall be entitled to participate  therein and, to the extent that it
may wish, to assume the defense thereof, with counsel reasonably satisfactory to
such indemnified party;  provided,  however,  that any indemnified party may, at
                         --------   -------
its own  expense,  retain  separate  counsel  to  participate  in such  defense.
Notwithstanding  the  foregoing,  in any action or  proceeding in which both the
Company and an indemnified party is, or is reasonably likely to become, a party,
such  indemnified  party shall have the right to employ separate  counsel at the
Company's  expense and to control  its own defense of such action or  proceeding
if, in the opinion of counsel to such indemnified party, (i) there are or may be
legal  defenses  available  to such  indemnified  party or to other  indemnified
parties that are different from or additional to those  available to the Company
or (ii) any conflict or potential  conflict  exists between the Company and such
indemnified  party  that  would  make such  separate  representation  advisable;
provided,  however,  that in no event  shall the Company be required to pay fees
- --------   -------
and  expenses  under  this  Article  8 for  more  than  one  firm  of  attorneys
representing the indemnified parties (together, if appropriate, with one firm of
local  counsel  per  jurisdiction)  in any one legal  action or group of related
legal actions. The Company shall not be liable for any settlement of such action
or proceeding effected without its prior written consent, not to be unreasonably
withheld.  Notwithstanding the foregoing sentence, if at any time an indemnified
party shall have requested the




<PAGE>


                                       78






Company to reimburse the  indemnified  party for fees and expenses of counsel as
contemplated  by this Section 8, the Company  agrees that it shall be liable for
any settlement of any proceeding  effected without the Company's written consent
if (i) such  settlement  is entered into more than 30 days after  receipt by the
Company of the aforesaid request, and (ii) the Company shall not have reimbursed
the indemnified  party in accordance with such request prior to the date of such
settlement.  The Company  agrees that the  Company  will not,  without the prior
written  consent of the  Purchaser,  not to be  unreasonably  withheld,  settle,
compromise  or consent to the entry of any judgment in any pending or threatened
claim,  action or proceeding  relating to any matter subject to  indemnification
hereunder   unless  such   settlement,   compromise   or  consent   includes  an
unconditional  release of the Purchasers and each other  indemnified  party from
all liability arising or that may arise out of such claim,  action or proceeding
and the Purchasers and each other indemnified party are not obligated to take or
forego taking any action, including the payment of money, thereunder. The rights
accorded to  indemnified  parties  hereunder  shall be in addition to any rights
that any  indemnified  party may have at common  law,  under  federal  and state
securities laws, by separate agreement or otherwise.
        8.3      Registration Rights Agreement.  Notwithstanding anything to the
                 -----------------------------
contrary in this Section 8, the indemnification and contribution provisions of
the Registration Rights Agreement shall govern any claim made with respect to




<PAGE>


                                       79






registration statements filed pursuant thereto or sales made thereunder.

         9.       TERMINATION.
                  9.1 Termination. Subject to Section 9.2, this Agreement may be
                      -----------
terminated at any time prior to the Closing:
            (A)        by the Purchasers if (i) the Board of Directors
determines  not  to  give,  withdraws,  modifies  or  changes  its  approval  or
recommendation  of the sale of the Shares to the  Purchasers or any of the other
matters  contemplated  by  Sections  3.1.2 and  3.1.4,  (ii) a Change of Control
occurs or (iii) the  Stockholder  Meeting is held to consider  the  transactions
contemplated  hereby and the shareholders fail to approve the sale of the Shares
to the Purchasers or any of the other matters contemplated by Sections 3.1.2 and
3.1.4;
             (B)        by the Purchasers if there has been a material breach of
any representation,  warranty, covenant or agreement of the Company contained in
this  Agreement,  which breach is incurable or has not been cured by the Company
within 30 days after written notice from the Purchasers;
             (C)        by the Company if there has been a material breach of
any representation,  warranty, covenant or agreement of the Purchasers contained
in this  Agreement,  which  breach  is  incurable  or has not been  cured by the
Purchasers within 30 days after written notice from the Company;
             (D)        by the Purchasers if any one or more of the conditions
to the obligation of the Purchasers to close has not been fulfilled as of the 
scheduled Closing Date;




<PAGE>


                                       80






               (E)       by the Company if any one or more of the conditions to
the obligation of the Company to close has not been fulfilled as of the 
scheduled Closing Date;
               (F)        by the Company or the Purchasers, if the Closing shall
not have occurred on or before  October 30, 1998;  provided,  however,  that the
right to  terminate  this  Agreement  under  this  Section  9.1(F)  shall not be
available  to any party  whose  failure to  fulfill  any  obligation  under this
Agreement  has been the cause of, or resulted  in, the failure of the Closing to
occur on or before such date;
                (G)        by the Company or the Purchasers, if any judgment,
injunction,  order or  decree  enjoining  the  Company  or the  Purchasers  from
consummating the transactions contemplated by this Agreement is entered and such
judgment, injunction, order or decree becomes final and nonappealable; provided,
however,  that the  party  seeking  to  terminate  this  Agreement  must use all
reasonable efforts to remove such judgment, injunction, order or decree; and
                (H)        by mutual written consent of the Company and the
Purchasers.
                  9.2 Expenses. Except as otherwise provided in the Registration
                      --------
Rights  Agreement,  each party hereto shall bear its own expenses arising out of
the drafting,  negotiation  and execution of this  Agreement,  the  Shareholders
Agreement,  the Rights  Offering  Registration  Statement  and the  Registration
Rights Agreement and the transactions contemplated herein and therein.
                  9.3 Effect of  Termination.  If this  Agreement is  terminated
                      ----------------------
pursuant to Section 9.1, this Agreement  shall become void and of no effect with
no liability on




<PAGE>


                                       81






the part of any party hereto,  except (A) to the extent such termination results
from the  breach by a party  hereto of any of its  representations,  warranties,
covenants  or  agreements   set  forth  in  this  Agreement  and  (B)  that  the
representation  contained  in  Section  4.24 and the  covenants  and  agreements
contained in Sections 6.8, 8.1, 8.2, 9.2, 9.3 and 10 (except Section 10.2) shall
survive the termination hereof.

         10.      MISCELLANEOUS.

                  10.1 Performance; Waiver. The provisions of this Agreement may
                       -------------------
be modified  or  amended,  and  waivers  and  consents  to the  performance  and
observance of the terms hereof may be given by written  instrument  executed and
delivered by the Company and the Purchasers.  The failure at any time to require
performance  of any  provision  hereof  shall in no way affect the full right to
require such performance at any time thereafter (unless  performance thereof has
been waived in  accordance  with the terms  hereof for all  purposes  and at all
times by the parties to whom the benefit of such performance is to be rendered).
The waiver by any party to this  Agreement of a breach of any  provision  hereof
shall  not be taken  or held to be a waiver  of any  succeeding  breach  of such
provision of any other provision or as a waiver of the provision itself.
                  10.2 Extension or Modification of Rights Offering. Without the
                       --------------------------------------------
prior written consent of the Purchasers,  the Company will not permit the Rights
Offering  Expiration Date to be extended or any of the other terms or conditions
of the Rights,  the Preferred  Stock or the offering of the Preferred  Stock for
subscription  as  described  in the Rights  Offering  Prospectus  to be amended,
modified or terminated in




<PAGE>


                                       82






any material respect,  except that, without such consent,  the Company may waive
irregularities  in the manner of  exercise of the Rights to the extent that such
waiver does not materially adversely affect the interests of the Purchasers.  At
the  request of the  Purchasers,  the Company  will  extend the Rights  Offering
Expiration Date, but in no event shall any such extension (i) be made other than
with the consent or at the request of the Purchasers or (ii) postpone the Rights
Offering  Expiration  Date to a date more than 30 days  later  than the date set
forth in the Rights Offering Prospectus.

                  10.3  Successors  and Assigns.  All covenants  and  agreements
                        -----------------------
contained in this  Agreement  by or on behalf of the parties  hereto shall bind,
and inure the benefit of, the  respective  successors and assigns of the parties
hereto;  provided,  however,  that the rights and  obligations  of either  party
hereto  may not be  assigned  without  the prior  written  consent  of the other
parties,  except that prior to the Closing,  the Purchasers may assign, with the
prior written consent of the Company, not to be unreasonably  withheld, all or a
portion of their rights and obligations  hereunder to an Affiliate of any of the
Purchasers or to any Person for whom Carl Marks Management Company, L.P. acts as
investment  advisor,  in which  event the  Purchasers  will be relieved of their
obligations  hereunder to the extent so assumed by such  Affiliate or Affiliates
and such Affiliate or Affiliates  shall be considered to be included  within the
term "Purchaser" for all purposes of this Agreement.
                  10.4  Notices.  All notices or other  communications  given or
                        -------
made  hereunder  shall be validly  given or made if in writing and  delivered by
facsimile  transmission or in Person at, mailed by registered or certified mail,
return receipt




<PAGE>


                                       83






requested,  postage prepaid,  or sent by a reputable  overnight  courier to, the
following  addresses  (and  shall be  deemed  effective  at the time of  receipt
thereof).
                  If to the Company:

                           Seneca Foods Corporation
                           1162 Pittsford-Victor Road
                           Pittsford, New York 14534
                           Telecopy: (716) 385-4249
                           Attention:  Kraig H. Kayser, President and
                                         Chief Executive Officer

                  with a copy to:

                           Jaeckle Fleischmann & Mugel, LLP
                           Fleet Bank Building
                           Twelve Fountain Plaza
                           Buffalo, New York  14202-2292
                           Telecopy: (716) 856-0432
                           Attention: William I. Schapiro, Esq.

                  If to the Purchasers:

                           Carl Marks Strategic Investments, L.P.
                           Carl Marks Strategic Investments II, L.P.
                           Uranus Fund, Ltd.
                           c/o Carl Marks Management Company, L.P.
                           135 East 57th Street
                           New York, New York 10022
                           Telecopy:  (212) 980-2631
                           Attention:  Andrew M. Boas

                  with a copy to:

                           Paul, Weiss, Rifkind, Wharton & Garrison
                           1285 Avenue of the Americas
                           New York, New York  10019-6064
                           Telecopy:   (212) 757-3990
                           Attention: John C. Kennedy, Esq.




<PAGE>


                                       84







or to such  other  address  as the party to whom  notice is to be given may have
previously  furnished  notice in  writing  to the other in the  manner set forth
above.
                  10.5  Governing  Law.  THIS  AGREEMENT  HAS  BEEN  NEGOTIATED,
                        --------------
EXECUTED  AND  DELIVERED  IN THE STATE OF NEW YORK AND SHALL BE  GOVERNED BY AND
CONSTRUED IN ACCORDANCE  WITH THE LAWS OF THE STATE OF NEW YORK,  WITHOUT REGARD
TO PRINCIPLES OF CONFLICTS OF LAW.
                  10.6  Severability.   If  any  term,  provision,  covenant  or
                        ------------
restriction of this Agreement is held by a court of competent jurisdiction to be
invalid,  void or  unenforceable,  each of the Company and the Purchasers direct
that such court  interpret  and apply the  remainder  of this  Agreement  in the
manner that it determines most closely effectuates their intent in entering into
this  Agreement,  and in doing so  particularly  take into  account the relative
importance of the term,  provision,  covenant or restriction being held invalid,
void or unenforceable.
                  10.7 Headings;  Interpretation. The index and section headings
                       -------------------------
herein are for convenience  only and shall not affect the  construction  hereof.
References  to  sections  means  sections of this  Agreement  unless the context
otherwise requires.  References to herein or hereof mean this Agreement.
                  10.8 Entire  Agreement.  This  Agreement  embodies  the entire
                       -----------------
agreement  between  the  parties  relating  to the  subject  matter  hereof  and
supersedes  any and all prior oral or  written  agreements,  representations  or
warranties,  contracts,  understandings,   correspondence,   conversations,  and
memoranda,  whether written or oral, between the Company and the Purchasers,  or
between or among any agents,




<PAGE>


                                       85






representatives,  parents, Subsidiaries, Affiliates, predecessors in interest or
successors in interest, with respect to the subject matter hereof.
                  10.9  No  Third  Party  Rights.  Except  for  the  indemnified
                        ------------------------
parties,  directors  and officers  described in Article 8 and the rights of such
Persons expressly created under Article 8, this Agreement is intended solely for
the benefit of the  parties  hereto and is not  intended to confer any  benefits
upon,  or  create  any  rights  in favor  of,  any  Person  (including,  without
limitation, any shareholder or debtholder of the Company) other than the parties
hereto.
                  10.10   Counterparts.   This  Agreement  may  be  executed  in
                          ------------
counterparts,  each of which shall be deemed to be an original and both of which
together shall be deemed to be one and the same instrument.





<PAGE>


                                       86






                  IN WITNESS WHEREOF, the parties hereto have duly executed this
Agreement.

                                SENECA FOODS CORPORATION



                                By:  /s/Kraig H. Kayser
                                     --------------------------------
                                Name:   Kraig H. Kayser
                                Title:  President and Chief Executive Officer



                                 CARL MARKS STRATEGIC INVESTMENTS, L.P.

                                 By:  Carl Marks Management Company, L.P.,
                                        its general partner


                                 By:/s/Andrew M. Boas
                                    ---------------------------------
                                 Name: Andrew M. Boas
                                 Title:    General Partner

                                 CARL MARKS STRATEGIC INVESTMENTS II, L.P.

                                 By:  Carl Marks Management Company, L.P.,
                                            its general partner


                                        By: /s/Andrew M. Boas
                                            -------------------------
                                            Name:  Andrew M. Boas
                                            Title: General Partner





<PAGE>


                                       87






                                  URANUS FUND, LTD.

                                  By:  Carl Marks Offshore Management, Inc.,
                                         its Investment Manager



                                        By:  /s/Andrew M. Boas
                                             ------------------------
                                             Name:   Andrew M. Boas
                                             Title:  President





<PAGE>












<PAGE>





                                      
317923


















                             SHAREHOLDERS AGREEMENT


                                  BY AND AMONG


                            SENECA FOODS CORPORATION

                                       AND

                            THE PARTIES LISTED HEREIN









                            Dated as of June 22, 1998












Doc#:DS4:313595.8


<PAGE>







                                TABLE OF CONTENTS

                                                                           Page

ARTICLE I               DEFINED TERMS.........................................2

ARTICLE II              LIMITATIONS ON TRANSFER...............................7
         2.1            General Restrictions on Transfer......................7
         2.2            Certain Permitted Transfers...........................8
         2.3            Tag-Along Right.......................................9

ARTICLE III             RIGHT TO PARTICIPATE IN CERTAIN ISSUANCES OF
                        CAPITAL STOCK   .....................................12
         3.1            Right to Participate in New Issuance.................12
         3.2            Exercise of Right....................................12
         3.3            Closing..............................................13

ARTICLE IV              AGREEMENT OF THE SHAREHOLDERS TO ACT IN
                        FAVOR OF THE STOCK PURCHASE AGREEMENT
                        TRANSACTIONS.........................................13
         4.1            Vote in Favor of the Stock Purchase Agreement
                         Transactions........................................13
         4.2            Renounce and Cease from Transferring the
                          Rights.............................................14

ARTICLE V               CORPORATE GOVERNANCE AND CERTAIN OTHER
                        ACTIONS..............................................14
         5.1            General..............................................14
         5.2            Election of Directors................................14
         5.3            Removal and Replacement..............................14

ARTICLE VI              AFTER-ACQUIRED SECURITIES............................15

ARTICLE VII             STOCK CERTIFICATE RESTRICTIONS.......................16
         7.1            Beneficial Ownership.................................16
         7.2            Liquidated Damages...................................16

ARTICLE VIII            MISCELLANEOUS........................................16
         8.1            Notices..............................................16
         8.2            Authority and Effect of Agreement....................19
         8.3            Action By Written Consent............................20
         8.4            Amendment and Waiver.................................20
         8.5            Specific Performance.................................21
         8.6            Headings.............................................21
         8.7            Severability.........................................21
         8.8            Entire Agreement.....................................21
         8.9            Term of Agreement....................................21
         8.10           GOVERNING LAW........................................22
         8.11           Further Assurances ..................................22
         8.12           Successors and Assigns; Power of Certain
                          Representatives....................................22
         8.13           Counterparts.........................................22

                                       i


<PAGE>

SCHEDULES
         SCHEDULE 8.2   Ownership of Shares








                                       ii


<PAGE>

                             SHAREHOLDERS AGREEMENT
                             ----------------------

                  SHAREHOLDERS  AGREEMENT,  dated  as of  June  22,  1998  (this
"Agreement")  by and among the persons  listed on the signature  pages hereto as
 ---------
Investor Shareholders (the "Investor  Shareholders"),  the persons listed on the
                            ----------------------
signature  pages hereto as Existing  Marks  Shareholders  (the  "Existing  Marks
                                                                 ---------------
Shareholders"),  the persons  listed on the  signature  pages hereto as Existing
- ------------
Shareholders (the "Existing  Shareholders") and Seneca Foods Corporation,  a New
                   ----------------------
York corporation (the "Company"). The Investor Shareholders,  the Existing Marks
                       -------
Shareholders  and  the  Existing   Shareholders  are  hereinafter  referred  to,
collectively, as the "Shareholders."
                      ------------

                  WHEREAS,  the Company  proposes,  as soon as practicable after
the  Rights  Offering   Registration   Statement  (as  defined  herein)  becomes
effective,  to distribute to holders of its Class A common stock, par value $.25
per share, of the Company (the "Class A Common Stock") and Class B common stock,
                                --------------------
par value $.25 per share,  of the Company  (the "Class B Common  Stock")  rights
                                                 ---------------------
(the  "Rights")  to  subscribe  for and purchase up to an aggregate of 3,000,000
       ------
shares of the Company's  Convertible  Participating  Preferred  Stock, par value
$.025  per  share  (the  "Preferred   Stock"),  at  a  subscription  price  (the
                          -----------------
"Subscription Price") of $12.00 per share (the "Rights Offering");
 ------------------                             ---------------

                  WHEREAS, the Investor Shareholders and the Company are parties
to a  Stock  Purchase  Agreement,  dated  as  of  June  22,  1998  (as  amended,
supplemented  or otherwise  modified,  the "Stock  Purchase  Agreement"),  which
                                            --------------------------
provides  for:  (i) the sale by the Company to the Investor  Shareholders  of an
aggregate of 1,166,667  shares of the Preferred  Stock at an aggregate  price of
$14,000,004  ($12.00 per share of Preferred  Stock) and (ii) the purchase by the
Investor  Shareholders  upon the  expiration  of the  Rights  Offering  of up to
2,500,000 shares of Preferred  Stock, at the  Subscription  Price, to the extent
provided for in the Stock Purchase Agreement; and

                  WHEREAS,  a condition  to the  execution  and  delivery of the
Stock Purchase  Agreement was the execution and delivery by the Shareholders and
the Company of this Agreement;

                  NOW,  THEREFORE,  in  consideration of the mutual promises and
agreements set forth herein, the adequacy of which is hereby  acknowledged,  the
parties hereto agree as follows:


                                    ARTICLE I

                                  DEFINED TERMS
                                  -------------

         As used in this Agreement, the following terms shall have the meanings




<PAGE>









set forth below:

                  "Adjusted Tangible Assets" means all assets of the Company and
                   ------------------------
its  subsidiaries  on a  consolidated  basis  except  (i)  patents,  copyrights,
trademarks,  trade names,  franchises,  goodwill, and other similar intangibles,
(ii)  unamortized  debt discount and expense,  (iii)  accounts,  notes and other
receivables  due from  Affiliates,  and (iv)  write-ups in the book value of any
fixed asset resulting from a revaluation thereof effective after the Closing.

                  "Adjusted  Tangible  Net  Worth"  means (i) the net book value
                   ------------------------------
(after deducting related depreciation,  obsolescence,  amortization,  valuation,
and other proper reserves,  which reserves will be determined in accordance with
generally accepted accounting  principles) at which the Adjusted Tangible Assets
are shown on the latest available  consolidated  balance sheet of the Company on
such date minus (ii) the amount at which the  liabilities of the Company and its
subsidiaries  are  shown  on  such  consolidated  balance  sheet  (including  as
liabilities all reserves for  contingencies  and other potential  liabilities as
shown on such consolidated balance sheet).

                  "Affiliate"  of any Person means any other Person  directly or
                   ---------
indirectly controlling,  controlled by or under common control with such Person.
The term  "control"  means,  with respect to any Person,  the power to direct or
           -------
cause the direction of the  management  or policies of such Person,  directly or
indirectly,  whether through the ownership of voting securities,  by contract or
otherwise;   and  the  terms   "controlling"   and  "controlled"  have  meanings
                                -----------          ----------
correlative to the foregoing.

                  "Agreement"  has the meaning set forth in the preamble to this
                   ---------
Agreement.

                  "Board  of  Directors"  means the  Board of  Directors  of the
                   --------------------
Company.

                  "Business Day" means any day other than a Saturday,  Sunday or
                   ------------
day on  which  the  Company's  principal  offices  are not  open  generally  for
business.

                  "Charter Documents" means the Certificate of Incorporation and
                   -----------------
the Bylaws of the Company, as amended through the date hereof.

                  "Class  A  Common  Stock"  has the  meaning  set  forth in the
                   -----------------------
preamble to this Agreement.



                                       2
<PAGE>










                  "Class  B  Common  Stock"  has the  meaning  set  forth in the
                   -----------------------
preamble to this Agreement.

                  "Closing"  means the  closing of the sale and  purchase of the
                   -------
shares of Preferred  Stock  (including  shares  purchased upon the expiration of
Rights) as contemplated by the Stock Purchase Agreement.

                  "Common  Stock"  means  and  includes:  (i) the Class A Common
                   -------------
Stock, (ii) the Class B Common Stock and (iii) each other class of capital stock
of the Company that does not have a  preference  over any other class of capital
stock of the Company as to dividends or upon liquidation, dissolution or winding
up of the Company  and, in each case,  shall  include any other class of capital
stock of the Company into which such stock is reclassified or reconstituted.

                  "Common Stock Weighted Average Sale Price" means, when applied
                   ----------------------------------------
to  a  Proposed   Sale,  the  price  obtained  by  dividing  (i)  the  aggregate
consideration to be received from the sale of any shares of Common Stock and any
Voting Securities  convertible into or exercisable or exchangeable for shares of
Common Stock in the Proposed Sale by (ii) the sum of (a) the number of shares of
Common  Stock to be sold in such  Proposed  Sale and (b) the number of shares of
Common Stock to be received upon conversion,  exercise or exchange of any Voting
Securities  described in clause (i) in accordance  with the terms of such Voting
Securities.

                  "Company"  has the meaning  set forth in the  preamble to this
                   -------
Agreement.

                  "Company  Special  Meeting" means an annual or special meeting
                   -------------------------
of the shareholders of the Company,  called for the purpose of voting on (i) the
approval  of the  purchase  of the  shares of  Preferred  Stock by the  Investor
Shareholders  pursuant to the terms of the Stock  Purchase  Agreement,  (ii) the
approval of the  Certificate  of  Amendment  (as  defined in the Stock  Purchase
Agreement) and (iii) transacting such other business as may properly come before
the meeting or any adjournment thereof.

                  "Existing Marks Shareholders" has the meaning set forth in the
                   ---------------------------
preamble to this Agreement.

                  "Existing  Shareholders"  has the  meaning  set  forth  in the
                   ----------------------
preamble to this Agreement.




                                       3
<PAGE>









                  "Individual  Permitted  Transferee"  means, with respect to an
                   ---------------------------------
Existing  Shareholder  who is an individual  or which is a trustee,  a Person to
whom any of the following Transfers is made:

                                  (i) Transfer  upon the death of such  Existing
         Shareholder or the death  of the  beneficiary  of  such trust  to  such
         Existing  Shareholder's  or  beneficiary's   spouse  or  descendants
         (including  adopted  children  and  stepchildren,   if  any),  parents,
         siblings or descendants  of siblings  (including  adopted  children and
         stepchildren,   if  any),   or  to  such  Existing   Shareholder's   or
         beneficiary's  executor,  administrator  or testamentary or inter vivos
                                                                     -----------
         trustee;

                                  (ii) a Transfer to such Existing Shareholder's
         spouse or descendants (including adopted children and stepchildren,  if
         any),  or  a  trust,   the  sole  income  beneficiaries  of which, or a
         corporation,  partnership  or  limited  liability  company,  the  sole
         stockholders,  limited  and/or  general partners  or members,  as  the
         case may be, of which,  include only such  Existing  Shareholder,  such
         Existing   Shareholder's  spouse  and/or  such  Existing  Shareholder's
         descendants (including adopted children and stepchildren, if any); or

                                  (iii) a Transfer to the legal guardian of such
         Existing  Shareholder, if  such Existing Shareholder shall be or become
         disabled;

provided  that,  in the  event of death or  disability  of any  Person to whom a
- --------
Transfer is to be made  pursuant to clause (i),  (ii) or (iii)  above,  the term
"Individual Permitted Transferee" shall include:
 -------------------------------

                           (x) in the case of such Person's death, such Person's
         spouse or descendants (including adopted children and stepchildren,  if
         any), or such Person's executor, administrator or testamentary or inter
                                                                           -----
         vivos trustee; and
         -----

                           (y)     in the case of such Person's disability, such
         Person's legal guardian.

                  "Investor Designees" is defined in Section 5.2.
                   ------------------

                  "Investor  Shareholder"  has  the  meaning  set  forth  in the
                   ---------------------
preamble to this Agreement.




                                       4
<PAGE>









                  "Line  of   Business"   means  food   processing,   packaging,
                   -------------------
distribution and canning of fruits and vegetables and other business  operations
complementary or incidental thereto.

                  "Liquidated Damages Breach" is defined in Section 7.2.
                   -------------------------

                  "Market  Price" means,  per share of Class A Common Stock,  on
                   -------------
any date specified herein: (a) the closing price per share of the Class A Common
Stock on such date  published in The Wall Street  Journal or, if no such closing
price on such date is published in The Wall Street  Journal,  the average of the
closing  bid and asked  prices  on such  date,  as  officially  reported  on the
principal national securities exchange on which the Class A Common Stock is then
listed or admitted to  trading;  or (b) if the Class A Common  Stock is not then
listed or  admitted  to  trading  on any  national  securities  exchange  but is
designated as a national  market system  security by the NASD,  the last trading
price of the Class A Common Stock on such date;  or (c) if there shall have been
no trading on such date or if the Class A Common Stock is not so designated, the
average  of the  reported  closing  bid and  asked  prices of the Class A Common
Stock,   on  such  date  as  shown  by  the  Nasdaq  National  Market  or  other
over-the-counter  market and  reported  by any member firm of the New York Stock
Exchange  selected  by the  Company;  or  (d)  if  none  of  (a),  (b) or (c) is
applicable,  a market price per share  determined at the Company's  expense by a
nationally recognized appraiser chosen by the Investor Shareholders and approved
by the Company,  which approval shall not be unreasonably  withheld.  If no such
appraiser is so chosen more than 20 Business  Days after notice of the necessity
of such  calculation  shall have been  delivered  by the Company to the Investor
Shareholders, then the appraiser shall be chosen by the Company.

               "NASD" means the National Association of Securities Dealers, Inc.
                ----

               "New Issuance" is defined in Section 3.1.
                ------------

               "Participating  Tag-Along  Shareholder"  is defined in Section
                -------------------------------------
2.3(b).

               "Participating Tag-Along Shares" is defined in Section 2.3(b).
                ------------------------------

               "Permitted  Transferee"  means,  with  respect to any Existing
                ---------------------
Shareholder, a Person to whom or to which such Existing Shareholder is permitted
to Transfer Shares pursuant to Section 2.2(a)(i) or (ii).




                                       5
<PAGE>









                  "Person" means any individual, firm, corporation, partnership,
                   ------
limited liability company,  trust,  incorporated or unincorporated  association,
joint  venture,  joint stock company,  governmental  body or other entity of any
kind.

                  "Preferred Stock" has the meaning set forth in the preamble to
                   ---------------
this Agreement.

                  "Proposed Sale" is defined in Section 2.3(a).
                   -------------

                  "Proposed Sale Price" is defined in Section 2.3(a).
                   -------------------

                  "Proposed Sale Shares" is defined in Section 2.3(a).
                   --------------------

                  "Public  Offering" means any offer for sale of Shares pursuant
                   ----------------
to an effective  Registration  Statement filed under the Securities Act in which
any one Person or 13D Group does not acquire more than 5% of any class of Voting
Securities.
                  "Registration  Statement" means a registration statement filed
                   -----------------------
pursuant to the Securities Act.

                  "Rights"  has the  meaning  set forth in the  preamble to this
                   ------
Agreement.

                  "Rights Offering" has the meaning set forth in the preamble to
                   ---------------
this Agreement.

                  "Rights   Offering    Registration    Statement"   means   the
                   ----------------------------------------------
Registration  Statement  on Form S-1  under  the  Securities  Act or such  other
appropriate  form under the Securities  Act,  pursuant to which the Rights,  the
underlying  shares of Preferred Stock and shares of Class A Common Stock will be
registered pursuant to the Securities Act.

                  "Rule 144" means Rule 144 under the Securities Act, or any
                   --------
successor rule.

                  "SEC" means the Securities and Exchange Commission.
                   ---

                  "Securities Act" means the Securities Act of 1933, as amended,
                   --------------
and the rules and regulations of the SEC thereunder.




                                       6
<PAGE>







                  "Selling Shareholder" is defined in Section 2.3(a).
                   -------------------

                  "Shareholders"  has the meaning  set forth in the  preamble to
                   ------------
this Agreement.

                  "Shares"  means,   with  respect  to  any   Shareholder,   all
                   ------
outstanding shares of Common Stock,  Preferred Stock and other Voting Securities
of the Company,  in each case, owned by such  Shareholder,  whether now owned or
hereafter acquired.

                  "Stock  Purchase  Agreement"  has the meaning set forth in the
                   --------------------------
preamble to this Agreement.

                  "Subscription Price" has the meaning set forth in the preamble
                   ------------------
to this Agreement.

                  "Tag-Along Notice" is defined in Section 2.3(a).
                   ----------------

                  "Tag-Along Notice Period" is defined in Section 2.3(b).
                   -----------------------

                  "Tag-Along Price" is defined in Section 2.3(a).
                   ---------------

                  "Tag-Along Shareholders" is defined in Section 2.3(a).
                   ----------------------

                  "Tag-Along Shares" is defined in Section 2.3(b).
                   ----------------

                  "Third Party Purchaser" is defined in Section 2.3(a).
                   ---------------------

                  "13D  Group"  means  any  partnership,   limited  partnership,
                   ----------
syndicate  or other  "group"  (as such term is used in Section  13(d)(3)  of the
Securities Exchange Act of 1934, as amended).

                  "Transfer" is defined in Section 2.1.
                   --------

                  "Transfer  Restriction  Period" means the period  beginning on
                   -----------------------------
the date  hereof  and  ending on (and  including)  the date  which is the second
anniversary of the Closing.

                  "Voting Securities" means the Common Stock, any other 
                   -----------------
securities of



                                       7
<PAGE>









the Company entitled to vote generally in the election of directors  (including,
without limitation,  the Six Percent (6%) Voting Cumulative Preferred Stock, par
value $0.25 per share, 10% Cumulative  Convertible Voting Preferred Stock-Series
A, par value $0.025 per share, and 10% Cumulative  Convertible  Voting Preferred
Stock-Series B, par value $0.025 per share), or any securities  convertible into
or  exercisable or  exchangeable  for such  securities  (including the Preferred
Stock).

                  "Voting  Securities  Weighted Average Sale Price" means,  when
                   -----------------------------------------------
applied to a Proposed  Sale,  the price  obtained by dividing (a) the  aggregate
consideration  to be  received  from the sale of any  Voting  Securities  in the
Proposed  Sale by (b) the sum of (i) the number of shares of Common  Stock to be
sold in the  Proposed  Sale,  (ii) the  number of  shares of Common  Stock to be
received upon  conversion,  exercise or exchange of any Voting  Securities to be
sold in the Proposed Sale in accordance with the terms of such Voting Securities
and (iii) the  number of shares of Voting  Securities  that are not  convertible
into,  exercisable for or exchangeable  for shares of Common Stock to be sold in
the Proposed Sale.


                                   ARTICLE II

                             LIMITATIONS ON TRANSFER
                             -----------------------

                   2.1  General  Restrictions  on  Transfer.  (a) Each  Existing
                        -----------------------------------
Shareholder agrees that such Existing  Shareholder shall not, either directly or
indirectly, offer, sell, transfer, assign, mortgage, hypothecate, pledge, create
a security  interest in or lien upon,  encumber,  donate,  contribute,  place in
trust,  or  otherwise  voluntarily  or  involuntarily  dispose  of  (any  of the
foregoing  actions,  to "Transfer" and, any offer, sale,  transfer,  assignment,
mortgage,  hypothecation,   pledge,  security  interest  or  lien,  encumbrance,
donation, contribution, placing in trust or other disposition, a "Transfer") any
Shares,  or any interest  therein,  except in a transaction that is specifically
permitted by this Agreement.

                    (b)      Any attempt to Transfer any Shares, or any interest
therein,  which is not in compliance  with this Agreement shall be null and void
ab initio.  The Company shall not permit, and shall cause any transfer agent not
- ---------
to permit,  any Transfer of Shares in violation of this  Agreement.  Neither the
Company  nor any  transfer  agent shall give any effect in the  Company's  stock
records to such attempted Transfer.




                                       8
<PAGE>









                 (c)      Notwithstanding any other provision of this Agreement,
no Transfer may be made pursuant to this Agreement unless:

                           (i) such  Transfer  complies  in  all  respects  with
         the applicable  provisions of this Agreement and applicable federal and
         state securities  laws,  including,  without limitation, the Securities
         Act;

                           (ii) except  in the case of a  Transfer  pursuant  to
         Section  2.2(a)(iv),  2.2(a)(v)  or 2.2(c),  the  Transferee  agrees in
         writing with the Company and the other  Shareholders to be bound by the
         terms and  conditions  of this  Agreement  with  respect  to the Shares
         Transferred  to such  Transferee  to the same  extent  as the  Existing
         Shareholder  who  originally  held such  Shares is or was bound  hereby
         (whereupon such Transferee shall be entitled to the same rights as such
         Existing  Shareholder  who originally held such Shares had with respect
         to such  Shares and shall be deemed to be an Existing  Shareholder  for
         all purposes hereunder with respect to such Shares).

       2.2   Certain Permitted Transfers.  (a)  Subject to Sections 2.1(c) and
             ---------------------------
2.2(b), after the Closing each Existing Shareholder may Transfer Shares:

                           (i)  if such Existing  Shareholder  is a  trust  or 
        individual, to an Individual Permitted Transferee;

                           (ii) with the prior written  consent of  each  of the
        Investor Shareholders;

                           (iii) after the Transfer  Restriction  Period,  to  a
        Third Party Purchaser in accordance with Section 2.3;

                           (iv) after the Transfer  Restriction Period, in
         an arm's length transaction pursuant to a Public Offering or Rule 144;
         provided that the aggregate  gross proceeds from all  Transfers  under
         this clause  (iv)  shall not exceed the  amounts described in  clauses
         (x) and (y):

                             (x)  as to each Existing Shareholder, the amount of
         proceeds  realized from sales of securities  from time to time pursuant
         to Rule 144 and subject to the  limitation  as to amount of  securities
         sold  specified in paragraph  (e) of Rule 144, as in effect on the date
         hereof, and

                              (y)  the aggregate gross proceeds from all Public
         Offerings  shall not  exceed an amount  calculated  on the date of such
         Public  Offering equal to the product of $2,000,000 and an amount equal
         to (i) the



                                       9
<PAGE>









         then Market  Price of a share of Class A Common  Stock  divided by (ii)
         the Market Price of a share of Class A Common Stock on the date hereof;
         and

                                 (v)     to pay estate taxes if (1) any Existing
         Shareholder,  (2) any Individual  Permitted  Transferee which becomes a
         shareholder of the Company,  (3) any beneficiary of a trust which is an
         Existing Shareholder,  or (4) any Individual Permitted Transferee which
         is the  beneficiary of a trust or estate which becomes a shareholder of
         the  Company  dies and  estate  taxes  become  due  (provided  that the
         aggregate  gross  proceeds  from all  Transfers  under this  clause (v)
         relating  to the death of one  individual  shall  not  exceed an amount
         calculated  on  the  date  of  Transfer  equal  to the  product  of (a)
         $5,000,000  and (b) an amount  equal to (x) the then Market  Price of a
         share of Class A Common  Stock  divided  by (y) the  Market  Price of a
         share of Class A Common Stock on the date hereof).

                   (b)      In the event that any Existing Shareholder wishes to
Transfer  Shares in a  transaction  permitted by Section  2.2(a)  (other than in
clause  (iii)),  such  Existing  Shareholder  shall give  written  notice to the
Company and the other  Shareholders  of its  intention to make such Transfer not
less than 10 days prior to effecting such Transfer, which notice shall state the
proposed  timing  of the  Transfer,  the  name  and  address  of each  Permitted
Transferee  to whom  such  Transfer  is  proposed  (or in the  case  of  Section
2.2(a)(iv),  the aggregate gross proceeds from all prior  Transfers  pursuant to
Section 2.2(a)(iv) and the aggregate gross proceeds expected to be received from
the  proposed  Transfer)  and the  number  and  type of  Shares  proposed  to be
Transferred.

                  (c)      Notwithstanding anything contained in this Agreement,
(i) the Seneca Foods  Corporation  Employees'  Pension Benefit Plan may Transfer
any Shares and (ii) the Seneca  Foods  Corporation  Employees'  Savings Plan may
Transfer  any Shares in the  ordinary  course of business  consistent  with past
practice.

                  2.3  Tag-Along  Right.  (a)  After the  Transfer  Restriction
                       ----------------
Period, if any Existing Shareholder or Shareholders (each a "Selling Shareholder
and, collectively,  the "Selling  Shareholders") shall desire to sell any Shares
to any Person other than a Permitted  Transferee (a "Third Party  Purchaser") of
such Selling  Shareholders (a "Proposed Sale"),  then, such Selling Shareholders
shall offer the Investor  Shareholders and the Existing Marks  Shareholders (the
"Tag-Along  Shareholders")  the right to  participate  in the Proposed Sale with
 -----------------------
respect to a number of Shares  determined  as  provided  in this  Section 2.3 by
sending written notice (the



                                       10
<PAGE>









"Tag-Along Notice") to the Company and the Tag-Along Shareholders,  which notice
 ----------------
shall (i)  state  the  number  and type of  Shares  proposed  to be sold in such
Proposed Sale by such Selling  Shareholders  (the "Proposed Sale Shares"),  (ii)
                                                   --------------------
state the  proposed  purchase  price per  Proposed  Sale  Share for each type of
Proposed Sale Share (each, "a Proposed Sale Price") and all other material terms
                            ---------------------   
and conditions of such Proposed Sale and (iii) if applicable,  be accompanied by
any written  offer from the Third Party  Purchaser.  The "Tag Along Price" shall
                                                          ---------------
mean the higher of the Common Stock  Weighted  Average Sale Price and the Voting
Securities Weighted Average Sale Price.

                     (b)      Each Tag-Along Shareholder shall have the right to
require the Selling  Shareholder to cause the Third Party  Purchaser to purchase
from such Tag-Along  Shareholder at the Tag-Along  Price (and otherwise upon the
same terms and  conditions as those set forth in the Tag-Along  Notice) a number
of Shares that are Common Stock and/or  Preferred  Stock owned by such Tag-Along
Shareholder  determined in accordance  with this Section 2.3(b) (such  Tag-Along
Shareholder's  "Tag-Along  Shares");  provided that if any Tag-Along  Shares are
                -----------------
Preferred  Stock,  the  Tag-Along  Price for such Shares shall be  appropriately
adjusted by  multiplying  the Tag-Along  Price by the number of shares of Common
Stock receivable upon conversion of one share of Preferred Stock. Each Tag-Along
Shareholder  may sell a number of shares of Preferred  Stock and/or Common Stock
which represents on a fully diluted basis a number of shares of Common Stock not
in excess of the product of (i) the total  number of Proposed  Sale Shares times
(ii) a fraction,  the numerator of which is the total number of Shares of Common
Stock owned by such Tag-Along Shareholder (assuming the conversion of all shares
of Preferred  Stock owned by such Tag-Along  Shareholder  into shares of Class A
Common  Stock)  and the  denominator  of which is the total  number of Shares of
Common Stock owned by the Selling  Shareholders  and the Tag-Along  Shareholders
(assuming the conversion of all shares of Preferred Stock owned by all Tag-Along
Shareholders into Shares of Class A Common Stock).  Such right of each Tag-Along
Shareholder  shall be exercisable by written notice to the Selling  Shareholders
with copies to the Company  given within 10 Business  Days after  receipt of the
Tag-Along Notice (the "Tag-Along  Notice Period"),  which notice shall state the
                       ------------------------
number and type of Tag-Along  Shares that such Tag-Along  Shareholder  elects to
sell in the Proposed  Sale,  if less than the maximum  number of such  Tag-Along
Shareholder's  Tag-Along  Shares that it is permitted to sell under this Section
2.3(b);  provided  that,  if such notice  shall not state a number of  Tag-Along
         --------
Shares,  then such Tag-Along  Shareholder will be deemed to have elected to sell
the maximum number of such Tag-Along  Shareholder's Tag-Along Shares. Failure by
a Tag-Along Shareholder to



                                       11
<PAGE>









respond  within the Tag-Along  Notice Period shall be regarded as a rejection of
the offer made pursuant to the Tag-Along Notice. Each Tag-Along Shareholder that
elects to sell any or all of such Tag-Along  Shareholder's  Tag-Along  Shares is
referred to in this Section 2.3 as a "Participating  Tag-Along  Shareholder" and
                                      -------------------------------------
the  number of  Tag-Along  Shares  elected,  or deemed  to be  elected,  by such
Tag-Along  Shareholder  to be sold as  provided  above  is  referred  to in this
Section 2.3 as such Tag-Along  Shareholder's  "Participating  Tag-Along Shares."
                                               -------------------------------
The number of Shares to be sold by the Selling Shareholders in the Proposed Sale
shall be reduced by the aggregate number of Participating Tag-Along Shares to be
sold  pursuant  to  this  Section  2.3  (assuming  the  conversion  of any  such
Participating  Tag-Along  Shares that are Preferred Stock into shares of Class A
Common Stock) by all Participating Tag-Along Shareholders.

               (c)      At the request of the Selling Shareholders made not less
than two Business Days prior to the proposed Transfer, a Participating Tag-Along
Shareholder shall deliver to the Selling Shareholders  certificates representing
such Participating Tag-Along Shareholder's  Participating Tag-Along Shares, duly
endorsed, in proper form for Transfer, together with a limited power-of-attorney
authorizing the Selling  Shareholders to transfer such  Participating  Tag-Along
Shares to the Tag-Along Purchaser and to execute all other documents required to
be executed in connection with such transaction.

               (d)       If no Transfer of the Tag-Along Shares in accordance
with the  provisions  of this Section 2.3 shall have been  completed  within 100
days of the date of the Tag-Along Notice,  then the Selling  Shareholders  shall
promptly return to the Participating Tag-Along Shareholder,  in proper form, all
certificates    representing   such   Participating    Tag-Along   Shareholder's
Participating  Tag-Along  Shares and the  limited  power-of-attorney  previously
delivered by such Participating Tag-Along Shareholder to the Selling
Shareholders.

               (e)      The closing of the sale of the Participating Tag-Along
Shares by the  Participating  Tag-Along  Shareholders  shall be held at the same
place and time as the  closing of the sale by the  Selling  Shareholders  in the
Proposed  Sale.   Promptly  after  the  consummation  of  the  Transfer  of  the
Participating  Tag-Along Shares pursuant to this Section 2.3, each Participating
Tag-Along  Shareholder shall receive (i) the  consideration  with respect to the
Participating  Tag-Along  Shares so Transferred  and (ii) such other evidence of
the completion of such Transfer and the terms and conditions (if any) thereof as
may reasonably be requested by such Participating Tag-Along Shareholder.



                                       12
<PAGE>










             (f)      The provisions of this Section 2.3 shall remain in effect,
notwithstanding  any  return  to  any  Participating  Tag-Along  Shareholder  of
Participating Tag-Along Shares as provided in Section 2.3(d).

             (g)      Notwithstanding anything to the contrary in this
Agreement,  the  provisions  of this Section 2.3 shall not be  applicable to any
Transfer  proposed  to be made by a Selling  Shareholder  pursuant  to  Sections
2.2(a)(i), 2.2(a)(ii), 2.2(a)(iv), or 2.2(a)(v).

                                   ARTICLE III

                         RIGHT TO PARTICIPATE IN CERTAIN
                           ISSUANCES OF CAPITAL STOCK
                         -------------------------------

     3.1 Right to  Participate  in New  Issuance.  If the Company determines to 
         ---------------------------------------
issue any  Voting  Securities  (other  than  capital  stock to be issued  (i) in
connection  with an employee  stock  option  plan or other bona fide  employment
compensation  arrangement  that is approved by the Company's Board of Directors,
(ii) pursuant to a stock split or stock dividend, (iii) pursuant to the exercise
of any option,  warrant or  convertible  security  theretofore  issued,  (iv) as
consideration  in connection with a bona fide  acquisition by the Company or any
of its subsidiaries,  or (v) pursuant to the Rights Offering (each such issuance
not excluded by the immediately preceding parenthetical being herein referred to
as a "New Issuance")),  then the Company shall notify each Investor  Shareholder
and each Existing Marks  Shareholder  of the proposed New Issuance.  Such notice
shall specify the number and class of securities to be issued, the rights, terms
and privileges  thereof and the estimated price at which such securities will be
issued.

     3.2  Exercise  of Right.  By written  notice to the  Company given  within
          ------------------
15 days of being notified of such New Issuance,  each Investor  Shareholder  and
each Existing Marks Shareholder shall be entitled to purchase that percentage of
the New Issuance  determined  by dividing  (a) the total  number of  outstanding
shares of Class A Common Stock owned by such  Investor  Shareholder  or Existing
Marks Shareholder  (assuming the conversion of all shares of the Preferred Stock
owned by such Investor  Shareholder or Existing Marks  Shareholder  into Class A
Common  Stock) by (b) the total number of  outstanding  shares of Class A Common
Stock (assuming the conversion of all shares of the Preferred Stock into Class A
Common Stock).  If any such Investor  Shareholder or Existing Marks  Shareholder
does not fully  subscribe for the number or amount of Voting  Securities that it
is entitled to


                                       13
<PAGE>









purchase  pursuant to this Article  III,  the Company  shall notify the Investor
Shareholders  of the same and  each  Investor  Shareholder  and  Existing  Marks
Shareholder  participating  in such purchase to the full extent  provided for in
the preceding  sentence shall have the right to purchase that  percentage of the
New Issuance not so subscribed for, based on a fraction,  the numerator of which
is the total  number of shares of Class A Common  Stock then owned by such fully
participating  Investor Shareholder or Existing Marks Shareholder  (assuming the
conversion  of  all  shares  of the  Preferred  Stock  owned  by  such  Investor
Shareholder  or Existing  Marks  Shareholder  into Class A Common Stock) and the
denominator  of which is the total number of shares of Class A Common Stock then
owned by all  fully  participating  Investor  Shareholders  and  Existing  Marks
Shareholders who elect to purchase such  unsubscribed  securities  (assuming the
conversion  of all  shares of the  Preferred  Stock  owned by all such  Investor
Shareholders and Existing Marks  Shareholders  into Class A Common Stock).  Such
right shall be  exercisable  within 15 days  following the receipt of the notice
delivered  pursuant  to the  previous  sentence.  To  the  extent  the  Investor
Shareholders and Existing Marks Shareholders do not elect to purchase all of the
securities proposed to be offered and sold in the New Issuance,  the Company may
issue those  securities  not so  subscribed  for,  provided  that such sales are
                                                   --------
consummated  within 120 days after the rights of the Investor  Shareholders  and
the Existing Marks Shareholders hereunder have expired or been waived.

     3.3  Closing. The closing of the New Issuance shall be held at such time as
          -------
the Company  shall  designate  in writing to the Investor  Shareholders  and the
Existing  Marks  Shareholders  that  elect  to  purchase  securities  in the New
Issuance pursuant to this Article III not fewer than five Business Days prior to
the date of such closing,  at the  Company's  principal  offices,  or at another
place designated by the Company in writing to such Investor Shareholders in such
notice.




                                       14
<PAGE>









                                   ARTICLE IV

                          AGREEMENT OF THE SHAREHOLDERS
                          TO ACT IN FAVOR OF THE STOCK
                         PURCHASE AGREEMENT TRANSACTIONS
                         -------------------------------

     4.1    Vote  in  Favor  of  the   Stock  Purchase  Agreement Transactions.
            ------------------------------------------------------------------
 The Existing Shareholders hereby irrevocably and unconditionally agree to vote,
or to cause to be voted,  all of their Shares at the Company Special Meeting and
at any other annual or special  meeting of shareholders of the Company where the
following  matters arise: (a) in favor of the approval and adoption of the Stock
Purchase  Agreement  and the  transactions  contemplated  by the Stock  Purchase
Agreement,  this Agreement and the Registration  Rights Agreement (as defined in
the Stock Purchase Agreement)  (including,  without limitation,  the approval of
the purchase of shares of Preferred Stock by the Investor Stockholders), (b) the
approval  of the  Certificate  of  Amendment  and (c)  against  approval  of any
proposal  made in  opposition  to the matters set forth in clause (a) (which may
include (i) any merger,  consolidation,  sale of assets,  business  combination,
share exchange,  reorganization or recapitalization of the Company or any of its
subsidiaries, with or involving any party, (ii) any liquidation or winding up of
the Company, (iii) any extraordinary dividend by the Company, (iv) any change in
the capital  structure of the Company (other than pursuant to the Stock Purchase
Agreement and the  Certificate  of Amendment)  and (v) any other action that may
reasonably be expected to impede,  interfere with, delay, postpone or attempt to
discourage the transactions  contemplated by the Stock Purchase Agreement,  this
Agreement and the Registration  Rights Agreement or result in a breach of any of
the covenants, representations, warranties or other obligations or agreements of
the  Company  under  the  Stock  Purchase  Agreement,  this  Agreement  and  the
Registration  Rights  Agreement) which would materially and adversely affect the
Company or its ability to consummate the transactions  contemplated by the Stock
Purchase Agreement, this Agreement and the Registration Rights Agreement.

     4.2  Renounce  and Cease from  Transferring  the Rights.  The Existing 
          --------------------------------------------------
Shareholders  hereby irrevocably and unconditionally  agree not to exercise,  in
whole  or in  part,  any of the  Rights  granted  to such  Existing  Shareholder
pursuant to the terms of the Rights  Offering,  to  subscribe  for any shares of
Preferred  Stock  pursuant to the terms of any such Rights or to Transfer any of
such Rights (or any interest therein) to any Person.

                                       15
<PAGE>
                                    ARTICLE V
                              CORPORATE GOVERNANCE
                            AND CERTAIN OTHER ACTIONS
                            -------------------------

     5.1 General. Each Existing Shareholder and each Existing Marks Shareholder
         -------
shall vote its Shares at any regular or special  meeting of  shareholders of the
Company,  or in any  written  consent  executed  in lieu of  such a  meeting  of
shareholders,  and shall take all other actions necessary, to give effect to the
provisions  of  this  Agreement  (including,  without  limitation,  Section  5.2
hereof), and to ensure that the Charter Documents do not, at any time hereafter,
conflict in any respect with the provisions of this Agreement.

     5.2 Election of  Directors.  After the  Closing,  the Existing Shareholders
         ----------------------
and the Existing  Marks  Shareholders  agree that,  except as they may otherwise
agree in  writing,  the number of  directors  constituting  the entire  Board of
Directors  shall be no more  than  nine  and  shall  include  at all  times  two
individuals  designated by the Investor Shareholders (the "Investor Designees").
The  initial  individuals  designated  by the  Investor  Shareholders  shall  be
designated in accordance  with Section  3.1.3 of the Stock  Purchase  Agreement.
During  the term of this  Agreement,  the Board of  Directors  shall  nominate a
number of individuals  designated by the Investor  Shareholders  for election as
directors at each annual meeting such that after such annual  meeting  (assuming
such individuals are elected) at least two individuals on the Board of Directors
shall  have  been  designated  for  election  as  a  director  by  the  Investor
Shareholders  in  accordance  with this  Section  5.2.  After the  Closing,  any
committee  of the  Board of  Directors  shall  include  at all times a number of
Investor Designees equal to the product of 22% and the total number of directors
on such committee (rounded up to the next whole number).

     5.3 Removal and  Replacement.   (a) The  Investor  Shareholders  shall  be
         ------------------------
entitled at any time and for any reason (or for no reason) to  designate  any or
all of the Investor Designees on the Board of Directors for removal or to inform
the Company that such designees should not be re-nominated for election pursuant
to Section 5.2. In such a case, the Board of Directors shall not re-nominate any
such  director  and shall take any action  reasonably  requested by the Investor
Shareholders to effect any requested removal of such a director. Notwithstanding
the foregoing,  the Board of Directors shall not be obligated to: (i) remove any
director if such removal is not permitted by the Charter  Documents or (ii) call
a special meeting of shareholders to remove such a director.

               (b)  If at any time a vacancy is created on the Board of



                                       16
<PAGE>









Directors  by  reason of the  death,  removal  or  resignation  of any  Investor
Designee,   then  the  Investor  Shareholders  shall,  as  soon  as  practicable
thereafter,  designate  a  replacement  director  and,  as soon  as  practicable
thereafter,  each of the Existing Shareholders,  the Existing Marks Shareholders
and the existing Board of Directors shall take action (including,  if necessary,
the voting of any Shares by the Existing  Shareholders  and the  Existing  Marks
Shareholders)  to elect or cause the  election of such  replacement  director in
accordance with Section 5.2.

               (c)  If at any time a vacancy is created on the Board of
Directors by reason of the death,  removal or resignation of any of the Investor
Designees,  then the Board of Directors  shall not conduct any  business  (other
than business incident to the designation and election of a replacement director
in  accordance  with this  Section  5.3) until a  replacement  director has been
designated by the Investor Shareholders in accordance with Section 5.2; provided
that the foregoing restriction on the transaction of business shall terminate on
the earlier to occur of (i) the 20th day after the  creation of such vacancy and
(ii) the day after the date  (following  such  vacancy) on which the Company has
notified  the Investor  Shareholders  in writing  that the  directors  must take
action in order to fulfill  their  fiduciary  duties,  in each case,  if no such
replacement director has been designated.


                                   ARTICLE VI

                            AFTER-ACQUIRED SECURITIES
                            -------------------------

     Except as  otherwise  provided in Section  8.9(b), all of the provisions of
this Agreement  shall apply to all of the Shares now owned or that may be issued
or  transferred  hereafter to a Shareholder  in  consequence  of any  additional
issuance,  purchase,  conversion,  exchange  or  reclassification  of any of the
Preferred  Stock,  Common Stock or other Voting  Securities  (including  without
limitation,   upon  the   exercise   of  any  option  or   warrant),   corporate
reorganization,  or any other form of recapitalization,  consolidation,  merger,
share split or share  dividend,  or that are  acquired by a  Shareholder  in any
other manner, and, in the case of any such event,  appropriate  adjustment shall
be made to any number of Voting  Securities  hereunder  to take  account of such
event. The provisions of the immediately  preceding  sentence shall be effective
with respect to such Shares without  action by any person or entity  immediately
upon  the  acquisition  by the  Shareholder  of  beneficial  ownership  of  such
additional Shares.



                                       17
<PAGE>










                                   ARTICLE VII

                         STOCK CERTIFICATE RESTRICTIONS
                         ------------------------------

          7.1 Beneficial  Ownership.  Each Existing Shareholder agrees to  hold
              ---------------------
as the owner of record any Voting Securities now or hereafter beneficially owned
by such Existing Shareholder.

          7.2 Liquidated  Damages.   The Investor  Shareholders and the Existing
              -------------------
Shareholders agree that it would be extremely  difficult to calculate the damage
to be caused to the Investor Shareholders should any Existing Shareholder breach
this  Agreement by  Transferring  any Shares in  violation of this  Agreement (a
"Liquidated  Damages Breach").  Accordingly,  the Investor  Shareholders and the
 --------------------------
Existing  Shareholders have made a good faith effort to preestimate the damages,
costs,  losses and injuries the Investor  Shareholders will sustain by reason of
such  Liquidated  Damages Breach.  Accordingly,  to the extent that the Investor
Shareholders  do not seek damages or specific  performance  in  accordance  with
Section 8.5, the Existing Shareholders agree to pay to the Investor Shareholders
100% of the proceeds received by each Existing  Shareholder from any third party
as a result of any Transfer constituting any such Liquidated Damages Breach.

          The  Existing  Shareholders  acknowledge  that the  liquidated damages
provided   for  herein  are  not  a  penalty   and  are  not   unreasonable   or
disproportionate   to  the  probable   loss  to  be  suffered  by  the  Investor
Shareholders in the event of a Liquidated Damages Breach.

                                  ARTICLE VIII

                                  MISCELLANEOUS
                                  -------------

          8.1 Notices.  All  notices  or  other  communications  required  or 
              -------
permitted  hereunder  shall be in writing and shall be delivered  personally,
telecopied or sent by certified,  registered or express mail,  postage  prepaid.
Any such notice shall be deemed given when so delivered  personally,  telecopied
or sent by certified,  registered or express mail or, if mailed, five days after
the date of deposit in the United States mail, as follows:




                                       18
<PAGE>









                  If to the Company:
                  -----------------
                  Seneca Foods Corporation
                  1162 Pittsford-Victor Road
                  Pittsford, New York 14534
                  Telecopy:  (716) 385-4249
                  Attention:  Kraig H. Kayser

                  with a copy to:

                  Jaeckle Fleischmann & Mugel, LLP
                  Fleet Bank Building
                  Twelve Fountain Plaza
                  Buffalo, New York  14202-2292
                  Telecopy: (716) 856-0432
                  Attention: William I. Schapiro, Esq.


                  If to the Investor Shareholders:
                  -------------------------------

                  Carl Marks Strategic Investments, L.P.
                  Carl Marks Strategic Investments II, L.P.
                  Uranus Fund, Ltd.
                  c/o Carl Marks Management Company, L.P.
                  135 East 57th Street
                  New York, New York 10022
                  Telecopy:  (212) 980-2631
                  Attention:  Andrew M. Boas

                  with a copy to:

                  Paul, Weiss, Rifkind, Wharton & Garrison
                  1285 Avenue of the Americas
                  New York, New York  10019-6064
                  Telecopy:   (212) 757-3990
                  Attention:  John C. Kennedy, Esq.


                  If to the Existing Marks Shareholders:
                  -------------------------------------

                  CMCO, Inc.
                  Edwin S. Marks



                                       19
<PAGE>









                  Nancy Marks
                  Marjorie Boas
                  135 East 57th Street
                  New York, New York 10022
                  Telecopy:  (212) 985-2630
                  Attention:  Chief Operating Officer of CMCO, Inc.


                  If to the Existing Shareholders:
                  -------------------------------

                  Arthur S. Wolcott
                  1605 Main Street, Suite 1010
                  Sarasota, Florida 34236
                  Telecopy: (941) 954-7508

                  Audrey S. Wolcott
                  1605 Main Street, Suite 1010
                  Sarasota, Florida 34236
                  Telecopy: (941) 954-7508

                  Kraig H. Kayser
                  1162 Pittsford-Victor Road
                  Pittsford, New York 14534
                  Telecopy: (716) 385-4249

                  Susan W. Stuart
                  192 Mulberry Hill Road
                  Fairfield, Connecticut 06430
                  Telecopy: (203) 761-0660

                  Donald Stuart
                  192 Mulberry Hill Road
                  Fairfield, Connecticut 06430
                  Telecopy: (203) 761-0660

                  Kurt Kayser
                  374 Chartley Court South
                  Sarasota, Florida 34232
                  Telecopy: (941) 755-6379



                                       20
<PAGE>










                  Karl Kayser
                  68 Van Woert Road
                  Spencer, New York 14883

                  Marilyn W. Kayser
                  3543 Fair Oaks Lane
                  Longboat Key, Florida 34228
                  Telecopy: (716) 381-4515

                  Robert Oppenheimer, as Trustee of certain Kayser family trusts
                  Chamberlain, D'Amanda, Oppenheimer & Greenfield
                  1600 Crossroads Building
                  2 State Street
                  Rochester, New York 14614
                  Telecopy: (716) 232-3882

                  Mark S. Wolcott
                  6 Mile Post Lane
                  Pittsford, New York 14534

                  Kari Wolcott
                  6 Mile Post Lane
                  Pittsford, New York 14534

                  Bruce S. Wolcott
                  36 Scotland Road
                  Canandaigua, New York 14424
                  Telecopy: (716) 385-4249

                  Constance Wolcott
                  36 Scotland Road
                  Canandaigua, New York 14424
                  Telecopy: (716) 385-4249

                  Grace W. Wadell
                  320 Kent Road
                  Bala Cynwyd, Pennsylvania 19004




                                       21
<PAGE>









                  Aaron Wadell
                  320 Kent Road
                  Bala Cynwyd, Pennsylvania 19004

Any party may, by notice given in  accordance  with this Section 8.1,  designate
another address or person for receipt of notices hereunder.

          8.2 Authority and Effect of Agreement. (a) Each Shareholder represents
              ---------------------------------
and  warrants to the other  parties  hereto as  follows:  (i) such party has all
requisite  power,  authority and legal capacity to enter into this Agreement and
perform such party's obligations hereunder;  (ii) if such party is a corporation
or  partnership,  the execution and delivery of this Agreement by such party and
the performance of such party's obligations  hereunder have been duly authorized
by all necessary  corporate or  partnership  action,  as the case may be, on the
part of such  party;  (iii) as of the date  hereof,  if such party is a trustee,
such  Shareholder  as  trustee  owns the  number and type of shares set forth on
Schedule 8.2 hereto; (iv) as of the date hereof,  such Shareholder  beneficially
owns or is the  beneficiary  of a trust which owns the number and type of Shares
set forth on Schedule 8.2 hereto;  and (v) this Agreement has been duly executed
and delivered by and (assuming  this  Agreement  constitutes a valid and binding
agreement of the other  parties)  constitutes a valid and binding  obligation of
such party,  enforceable against such party in accordance with its terms, except
to  the  extent  enforceability  may  be  limited  by  bankruptcy,   insolvency,
moratorium  or other  similar laws  relating to or affecting  creditors'  rights
generally.
                   (b) Each Existing Shareholder has full legal power, authority
and right to vote all of the Shares owned by it on the date hereof in the manner
set forth in  Articles IV and V hereof,  without the consent or approval  of, or
any other  action on the part of, any other person or entity.  Without  limiting
the generality of the foregoing,  except for this Agreement, and as disclosed on
Schedule 8.2, each Existing  Shareholder is not a party to any voting  agreement
with  any  Person  with  respect  to any of the  Shares  owned by it on the date
hereof,  granted any Person any proxy  (revocable  or  irrevocable)  or power of
attorney  with respect to any of such Shares,  deposited any of such Shares in a
voting trust or entered  into any  arrangement  or agreement  with any person or
entity limiting or affecting any of its legal power,  authority or right to vote
such Shares in the manner set forth in Articles IV and V hereof.  From and after
the date hereof,  the Existing  Shareholders  will not commit any act that could
restrict or otherwise  affect such legal power,  authority and right to vote the
Shares  owned by them in the  manner  set  forth in  Articles  IV and V  hereof.
Without  limiting  the  generality  of the  foregoing,  from and  after the date
hereof, the Existing  Shareholders will not enter into any voting agreement with
any person or



                                       22
<PAGE>









entity  with  respect  to any of the Shares  owned by them,  grant any person or
entity any proxy (revocable or irrevocable) or power of attorney with respect to
any of such Shares,  deposit any of such Shares into a voting trust or otherwise
enter into any agreement or arrangement limiting or affecting their legal power,
authority  or right to vote such  Shares in the manner set forth in  Articles IV
and V hereof.

          8.3 Action By Written Consent. If, in lieu of  any  annual  or special
              -------------------------
shareholder  meeting of the  Company,  action is taken by written  consent,  the
provisions of this Agreement imposing obligations in respect of or in connection
with such  shareholder  meeting shall apply  mutatis  mutandis to such action by
written consent.

          8.4 Amendment and Waiver.(a) Any amendment, supplement or modification
              --------------------
of or to any  provision of this  Agreement,  any waiver of any provision of this
Agreement,  and any consent to any  departure by any party from the terms of any
provision of this Agreement, shall be effective:

                          (i)  only if it is made or given in writing and signed
by each of the Shareholders; and

                          (ii)  only  in  the  specific  instance  and  for  the
specific purpose for which it was made or given.

                 (b)      No failure or delay on the part of any party hereto in
exercising  any  right,  power or remedy  hereunder  shall  operate  as a waiver
thereof,  nor shall any single or partial  exercise of any such right,  power or
remedy  preclude  any other or further  exercise  thereof or the exercise of any
other right,  power or remedy.  The remedies  provided for herein are cumulative
and are not  exclusive  of any  remedies  that may be  available  to the parties
hereto at law, in equity or otherwise.

          8.5  Specific  Performance.  The parties  hereto  intend  that each of
               ---------------------
the parties has the right to seek damages or specific  performance  in the event
that any other party hereto fails to perform such party's obligations hereunder.
Therefore,  if any party shall institute any action or proceeding to enforce the
provisions  hereof,  any party against whom such action or proceeding is brought
hereby  waives  any claim or defense  therein  that the  plaintiff  party has an
adequate remedy at law.

          8.6  Headings.  The  headings  in  this Agreement  are for convenience
               --------
of  reference  only and  shall not limit or otherwise affect the meaning hereof.




                                       23
<PAGE>









          8.7  Severability.  If any one or  more  of  the  provisions contained
               ------------
herein, or the application thereof in any circumstance, is held invalid, illegal
or  unenforceable  in any respect for any reason,  the  validity,  legality  and
enforceability of any such provision in every other respect and of the remaining
provisions  hereof shall not be in any way impaired,  unless the provisions held
invalid, illegal or unenforceable shall substantially impair the benefits of the
remaining provisions hereof.

          8.8 Entire Agreement.  This Agreement  supersedes any other agreement,
              ----------------
whether  written or oral,  that may have been made or entered  into  between the
parties  hereto,  and  constitutes  the entire  agreement by the parties hereto,
related to the matters specified herein.

          8.9 Term of  Agreement.  (a) This  Agreement  shall  become  effective
              ------------------
upon the execution hereof and shall terminate on the earlier of: (i) the date on
which the Stock  Purchase  Agreement is terminated  pursuant to Section 9 of the
Stock Purchase Agreement, (ii) after the Closing, the date on which the Investor
Shareholders cease to own in the aggregate at least 10% of the outstanding Class
A Common Stock (assuming  conversion of all shares of Preferred Stock into Class
A Common Stock) or (iii) such earlier date as the Shareholders shall unanimously
agree in writing to terminate this Agreement.

                   (b)      Notwithstanding Section 8.9(a), this Agreement shall
terminate  permanently as to any Shareholder at such time as such Shareholder no
longer owns any Shares.

          8.10 GOVERNING LAW.  THIS  AGREEMENT  HAS  BEEN  NEGOTIATED,  EXECUTED
               -------------
AND  DELIVERED  IN THE STATE OF NEW YORK AND SHALL BE  GOVERNED BY AND CONSTRUED
IN  ACCORDANCE   WITH  THE LAWS  OF  THE  STATE  OF NEW YORK,  WITHOUT REGARD TO
PRINCIPLES OF CONFLICTS OF LAW.

          8.11  Further  Assurances.  Each of the parties shall, and shall cause
                -------------------
their   respective  Affiliates  to,  execute  such  instruments  and  take  such
action  as  may be   reasonably   required   or  desirable  to  carry  out  the
provisions hereof and the transactions contemplated hereby.

          8.12  Successors and Assigns; Power of Certain Representatives.
                --------------------------------------------------------
(a) This Agreement shall be binding upon and inure to the benefit of



                                       24
<PAGE>









the  parties  and  their  respective  successors  and  permitted  assigns.  This
Agreement is not  assignable  except in connection  with a transfer of Shares in
accordance with this Agreement.

               (b)      For the purpose of any notice, consent, waiver, approval
or action given or taken hereunder, Carl Marks Management Company, L.P. shall be
deemed  to be the  representative  of the  Investor  Shareholders  and any  such
notice,  consent,  waiver,  approval or action so given or made shall be binding
upon the Investor Shareholders.

          8.13 Counterparts. This  Agreement  may  be  executed  in one  or more
               ------------
counterparts,  each of which shall  be  deemed  an  original,  and  all of which
taken together shall constitute one and the same instrument.






                                       25
<PAGE>









                  IN  WITNESS  WHEREOF,  the  parties  hereto  have  signed  and
delivered this Agreement as of the date first above written.

                                            COMPANY:
                                            -------

                                            SENECA FOODS CORPORATION


                                            By:/s/Kraig H. Kayser
                                               ---------------------------
                                            Name: Kraig H. Kayser
                                            Title: President and Chief Executive
                                              Officer


                                            INVESTOR SHAREHOLDERS:
                                            ---------------------

                                            CARL MARKS STRATEGIC INVESTMENTS,
                                            L.P.

                                            By:   Carl Marks Management Company,
                                                  L.P.; its general partner


                                             By:/s/Andrew M. Boas
                                                --------------------------
                                             Name:  Andrew M. Boas
                                             Title: General Partner


                                            CARL MARKS STRATEGIC
                                            INVESTMENTS II, L.P.

                                             By: Carl Marks Management Company,
                                                 L.P., its general partner


                                                 By:/s/Andrew M. Boas
                                                    ----------------------
                                                 Name: Andrew M. Boas
                                                 Title:  General Partner





                                      S-1
<PAGE>









                                      URANUS FUND, LTD.

                                      By: Carl Marks Offshore Management, Inc.,
                                          its Investment Manager


                                      By:/s/Andrew M. Boas
                                         -----------------------------
                                      Name: Andrew M. Boas
                                      Title:President


                                      EXISTING MARKS SHAREHOLDERS:

                                      CMCO, INC.


                                      By:/s/Mark Claster
                                      ---------------------------
                                      Name: Mark Claster
                                      Title:    Managing Director


                                      ------------------------------
                                      Edwin S. Marks


                                      ------------------------------
                                      Nancy Marks


                                      ------------------------------
                                      Marjorie Boas


                                      EXISTING SHAREHOLDERS:


                                      ------------------------------
                                      Arthur S. Wolcott, Individually and
                                      as Trustee




                                      S-2
<PAGE>










                                      ------------------------------
                                      Audrey S. Wolcott, as Trustee


                                      ------------------------------
                                      Kraig H. Kayser, Individually and as
                                      Trustee for certain Kayser family
                                      trusts


                                      ------------------------------
                                      Susan W. Stuart, Individually and as
                                      Trustee for Alexius Lyle Wadell and 
                                      Kyle Aaron Wadell


                                      ------------------------------
                                      Donald Stuart


                                      ------------------------------
                                      Kurt Kayser


                                      ------------------------------
                                      Karl Kayser


                                      ------------------------------
                                      Marilyn W. Kayser


                                      ------------------------------
                                      Robert Oppenheimer, as Trustee of
                                      certain Kayser family trusts


                                      ------------------------------
                                      Mark S. Wolcott, Individually and as
                                      Trustee for Erin Lorraine Wolcott
                                      and Cassandra Jean Wolcott



                                      S-3
<PAGE>










                                      ------------------------------
                                      Kari Wolcott


                                      ------------------------------
                                      Bruce S. Wolcott, Individually and 
                                      as Trustee for Kaitlin Kerr Wolcott,
                                      Michael Stanton Wolcott and Paige 
                                      Strode Wolcott


                                      ------------------------------
                                      Constance Wolcott


                                      ------------------------------
                                      Grace W. Waddell, Individually and
                                      as Trustee for Sara Elizabeth
                                      Stuart, Jennifer Grace Stuart and 
                                      Donald Arthur Stuart


                                      ------------------------------
                                      Aaron Waddell


                                      S-4




















                          REGISTRATION RIGHTS AGREEMENT


                                      among


                            Seneca Foods Corporation,
                     Carl Marks Strategic Investments, L.P.,
                   Carl Marks Strategic Investments II, L.P.,
                               Uranus Fund, Ltd.,
                                 Edwin S. Marks,
                                  Nancy Marks,
                                Marjorie Boas and
                                   CMCO, Inc.






                     ---------------------------------------

                            Dated as of June 22, 1998
                     ---------------------------------------










<PAGE>


                                TABLE OF CONTENTS

                                                                           Page

1. Background................................................................1

2.       Registration Under Securities Act, etc..............................1
         2.1      Registration on Request....................................1
         2.2      Incidental Registration....................................4
         2.3      Registration Procedures....................................5
         2.4      Underwritten Offerings.....................................9
         2.5      Preparation; Reasonable Investigation.....................10
         2.6      Limitations, Conditions and Qualifications to Obligations 
                  under Registration Covenants..............................10
         2.7      Indemnification...........................................11

3.       Definitions........................................................14

4.       Rule 144...........................................................17

5.       Amendments and Waivers.............................................17

6.       Nominees for Beneficial Owners.....................................18

7.       Notices............................................................18

8.       Assignment.........................................................19

9.       Calculation of Percentage Interests in Registrable Securities......19

10.      No Inconsistent Agreements.........................................19

11.      Remedies...........................................................19

12.      Severability.......................................................19

13.      Entire Agreement...................................................20

14.      Headings...........................................................20

15.      Governing Law......................................................20

16.      Counterparts.......................................................20

17.      Termination........................................................20



<PAGE>



                  REGISTRATION  RIGHTS  AGREEMENT,  dated as of June  22,  1998,
among Seneca Foods  Corporation,  a New York corporation  (the "Company"),  Carl
Marks Strategic Investments, L.P., a Delaware limited partnership ("CMSI"), Carl
Marks Strategic  Investments  II, L.P., a Delaware  limited  partnership  ("CMSI
II"),  Uranus Fund, Ltd., a Cayman Islands  corporation  ("Uranus" and, together
with CMSI and CMSI II, the "Purchasers"),  Edwin S. Marks, Nancy Marks, Marjorie
Boas and CMCO,  Inc.  ("CMCO" and,  together  with Edwin Marks,  Nancy Marks and
Marjorie Boas, the "Existing Shareholders").

                  The parties hereby agree as follows:

                  1. Background.  The Company  proposes,  as soon as practicable
                     ----------
after  the  Rights  Offering  Registration   Statement  becomes  effective,   to
distribute to holders of its Class A Common Stock,  par value $.25 per share, of
the Company  (the "Class A Common  Stock") and Class B Common  Stock,  par value
$.25  per  share,  of the  Company  (the  "Class B Common  Stock")  rights  (the
"Rights") to subscribe  for and purchase up to an aggregate of 3,000,000  shares
of the Company's Convertible  Participating Preferred Stock, par value $.025 per
share (the  "Preferred  Stock"),  at a  subscription  price  (the  "Subscription
Price") of $12.00 per share (the "Rights Offering").

                  Pursuant to a Stock Purchase  Agreement,  dated as of June 22,
1998,  among  the  Company  and the  Purchasers  (as  amended,  supplemented  or
otherwise  modified,  the "Purchase  Agreement"),  the Purchasers have agreed to
purchase  from the Company,  and the Company has agreed to issue and sell to the
Purchasers:  (i) an aggregate of 1,166,667  shares of the Preferred  Stock at an
aggregate  price of $14,000,004  ($12.00 per share of Preferred  Stock) and (ii)
upon the expiration of the Rights Offering,  up to 2,500,000 shares of Preferred
Stock,  at the  Subscription  Price,  to the extent provided for in the Purchase
Agreement  ((i)  and  (ii),  collectively,  referred  to as the  "Shares").  The
Purchasers would not enter into the Purchase  Agreement unless this Registration
Rights  Agreement  were  being  simultaneously  entered  into  by  the  Company.
Capitalized  terms used herein but not otherwise defined shall have the meanings
given them in Section 3.

                  2.       Registration Under Securities Act, etc.
                           ---------------------------------------
                            2.1      Registration on Request.
                                     ------------------------
                     (a)     Request. At any time after the first anniversary of
                             -------
the closing of the purchase of the Shares under the Purchase Agreement, upon the
written request of one or more holders (the "Initiating Holders") of Registrable
Securities  holding at least 10% of the  Registrable  Securities  (assuming  the
conversion of the Shares of any  Registrable  Securities that are Class B Common
Stock into Class A Common Stock) that the Company effect the registration  under
the  Securities  Act of all or  part  of such  Initiating  Holders'  Registrable
Securities, the Company promptly


<PAGE>








will  give  written  notice of such  requested  registration  to all  registered
holders of Registrable  Securities,  and thereupon the Company will use its best
efforts to effect,  at the earliest  possible date, the  registration  under the
Securities Act, of

                   (i)           the Registrable Securities which the
       Company has been so requested to register by such Initiating Holders, and

                   (ii)           all other Registrable Securities
         which the Company has been requested to register by the holders thereof
         (such holders  together with the  Initiating  Holders  hereinafter  are
         referred to as the "Selling  Holders") by written  request given to the
         Company  within 30 days after the giving of such written  notice by the
         Company,  all to the extent  necessary to permit the disposition of the
         Registrable Securities so to be registered.

                       (b)     Registration of Other Securities.  Whenever the
                               --------------------------------
Company shall effect a registration  pursuant to this Section 2.1, no securities
other than Registrable Securities shall be included among the securities covered
by such registration  unless the Selling Holders of not less than 66-2/3% of all
Registrable  Securities  to  be  covered  by  such  registration  (assuming  the
conversion  of any  Registrable  Securities  that are Class B Common  Stock into
Class A Common  Stock) shall have  consented in writing to the inclusion of such
other securities.

                       (c)     Registration Statement Form. Registrations under
                               ---------------------------
this  Section  2.1  shall  be on  such  appropriate  registration  form  of  the
Commission as shall be reasonably selected by the Company.

                       (d)     Effective Registration Statement.  A registration
                               --------------------------------
requested pursuant to this Section 2.1 shall not be deemed to have been effected
(i) unless a registration  statement with respect  thereto has become  effective
and remained  effective in compliance  with the provisions of the Securities Act
with respect to the  disposition of all Registrable  Securities  covered by such
registration  statement  until such time as all of such  Registrable  Securities
have been disposed of in accordance with the intended  methods of disposition by
the seller or sellers thereof set forth in such  registration  statement (unless
the failure to so dispose of such Registrable  Securities shall be caused solely
by reason of a failure on the part of the Selling Holders);  provided, that such
period  need not exceed 135 days,  (ii) if after it has become  effective,  such
registration is interfered with by any stop order,  injunction or other order or
requirement  of the  Commission  or other  governmental  agency or court for any
reason  not  attributable  solely  to  the  Selling  Holders,  or  (iii)  if the
conditions




<PAGE>









to closing  specified in the  underwriting  agreement,  if any,  entered into in
connection with such registration are not satisfied or waived, other than solely
by reason of a failure on the part of the Selling Holders.

                         (e)     Selection of Underwriters.  The underwriter or
                                 -------------------------
underwriters of each underwritten  offering of the Registrable  Securities so to
be registered  shall be selected by the Selling  Holders of more than 50% of the
Registrable  Securities  to be  included  in  such  registration  (assuming  the
conversion of the Shares of any  Registrable  Securities that are Class B Common
Stock  into  Class A Common  Stock) and shall be  reasonably  acceptable  to the
Company.

                         (f)     Priority in Requested Registration.  If the
                                 ----------------------------------
managing underwriter of any underwritten  offering shall advise the Company (and
the  Company  shall so advise  each  Selling  Holder of  Registrable  Securities
requesting  registration  of such advice)  that,  in its opinion,  the number of
securities  requested  to be  included in such  registration  exceeds the number
which  can be sold in such  offering  within  a price  range  acceptable  to the
Selling  Holders  of  66-2/3%  of the  Registrable  Securities  requested  to be
included  in such  registration  (assuming  the  conversion  of any  Registrable
Securities  that are  Class B Common  Stock  into  Class A  Common  Stock),  the
Company,  except as provided in the  following  sentence,  will  include in such
registration,  to the  extent of the  number  and type  which the  Company is so
advised can be sold in such offering, first, Registrable Securities requested to
be included in such  registration,  pro rata (based on the number of Registrable
Securities  held by each of the  Selling  Holders)  among  the  Selling  Holders
requesting such registration,  second, all securities proposed to be sold by the
                               ------
Company for its own account,  and third, any Third Party Securities requested to
                                  -----
be included in such registration.  Notwithstanding  the foregoing,  if the total
number of Registrable  Securities  requested to be included in any  registration
cannot be included,  holders of Registrable  Securities requesting  registration
thereof  pursuant  to  Section  2.1,  representing  not  less  than  50%  of the
Registrable  Securities  with respect to which  registration  has been requested
(assuming the conversion of any  Registrable  Securities that are Class B Common
Stock into Class A Common  Stock),  shall have the right to withdraw the request
for registration of all such Registrable  Securities by giving written notice to
the  Company  within 20 days  after  receipt  of the  notice  from the  managing
underwriter described above by the Company and, in the event of such withdrawal,
such request for all Registrable Securities shall not be counted for purposes of
the requests for  registration  to which holders of  Registrable  Securities are
entitled pursuant to Section 2.1 hereof.

                         (g)     Limitations on Registration Requests. 
                                 ------------------------------------
Notwithstanding anything in this Section 2.1 to the contrary, in no event will
the




<PAGE>







Company be required to (i) effect a  registration  pursuant to this  Section 2.1
within  the   six-month   period   occurring   immediately   subsequent  to  the
effectiveness (within the meaning of Section 2.1(d)) of a registration statement
filed  pursuant to this  Section  2.1,  unless a majority  of the  Disinterested
Directors  determines that effecting a second  registration within the six-month
period  would not have a  material  adverse  effect on the  market  price of the
Common  Stock,  or (ii)  effect a  registration  with  respect  to any  class of
Registrable Securities pursuant to Section 2.1 covering less than such number of
Registrable  Securities  having an  estimated  Market  Price at the time of such
request of at least $5,000,000.

                         (h)     Expenses.  The Selling Holders will pay all
                                 --------
Registration Expenses in connection with any registrations requested pursuant to
this  Section  2.1,  allocated  pro  rata  (based  on the  number  and  type  of
Registrable   Securities  of  each  of  the  Selling  Holders  included  in  the
registration under this Section 2.1) and the Company will pay all other fees and
expenses,  if any,  incident to the Company's  performance of or compliance with
Section 2.1;  provided,  however,  that if a  registration  is  withdrawn  under
Section  2.1(f) or 2.6,  then the Company will pay all expenses  related to such
registration  incident to its  performance  of or  compliance  with  Section 2.1
(including  all  Registration  Expenses);   and  provided  further,  that  if  a
registration   under  Section  2.1  includes  any  securities   other  than  the
Registrable  Securities,  the  Company  will pay all  expenses  related  to such
registration  incident to its performance of or compliance with this Section 2.1
(including  all  Registration  Expenses other than Fee Expenses) and the Selling
Holders  will pay all Fee Expenses  allocated  pro rata (based on the number and
type of Registrable  Securities of each of the Selling  Holders  included in the
registration under this Section 2.1).

              2.2      Incidental Registration.
                       -----------------------
                         (a)    Right to Include Registrable Securities.  If the
                                ---------------------------------------
Company at any time  proposes to register  any of its Common  Stock or any other
class  of  Registrable  Securities  or  other  securities  convertible  into  or
exchangeable  for shares of its Common  Stock or any other class of  Registrable
Securities under the Securities Act by registration on any form other than Forms
S-4 or S-8  (or any  successor  forms),  whether  or not  for  sale  for its own
account,  it will each such time give prompt  written  notice to all  registered
holders of Registrable Securities of its intention to do so and of such holders'
rights under this Section  2.2.  Upon the written  request of any such holder (a
"Requesting  Holder") made as promptly as practicable and in any event within 30
days after the receipt of any such notice from the Company  (which request shall
specify the Registrable Securities intended to be disposed of by such Requesting
Holder), the Company will use its best efforts to




<PAGE>







effect the registration  under the Securities Act of all Registrable  Securities
which the Company has been so  requested to register by the  Requesting  Holders
thereof;  provided,  that  prior  to the  effective  date  of  the  registration
          --------
statement  filed  in  connection  with  such   registration,   immediately  upon
notification to the Company from the managing  underwriter of the price at which
such  securities  are to be sold,  if such  price is below the  price  which any
Requesting  Holder shall have  indicated  to be  acceptable  to such  Requesting
Holder,  the Company shall so advise such Requesting  Holder of such price,  and
such Requesting Holder shall then have the right to withdraw its request to have
its Registrable  Securities included in such registration  statement;  provided,
                                                                       --------
further,  however,  that if,  at any time  after  giving  written  notice of its
- -------   -------
intention  to register any  securities  and prior to the  effective  date of the
registration  statement filed in connection with such registration,  the Company
shall determine for any reason not to register or to delay  registration of such
securities,  the  Company  may, at its  election,  give  written  notice of such
determination to each Requesting Holder of Registrable Securities and (x) in the
case of a determination not to register,  shall be relieved of its obligation to
register  any  Registrable  Securities  in  connection  with such  registration,
without  prejudice,  however,  to  the  rights  of  any  holder  or  holders  of
Registrable  Securities  entitled  to do so to  cause  such  registration  to be
effected  as a  registration  under  Section  2.1,  and  (y)  in the  case  of a
determination to delay registering,  shall be permitted to delay registering any
Registrable  Securities,  for the same period as the delay in  registering  such
other securities.  No registration effected under this Section 2.2 shall relieve
the Company of its  obligation  to effect any  registration  upon request  under
Section 2.1.

                       (b)     Priority in Incidental Registrations.  If the
                               ------------------------------------
managing  underwriter of any  underwritten  offering shall inform the Company by
letter of its  opinion  that the number or type of  Registrable  Securities  and
Third Party  Securities  requested  to be included  in such  registration  would
materially  adversely  affect such offering,  and the Company has so advised the
Requesting   Holders  in  writing,   then  the  Company  will  include  in  such
registration,  to the  extent of the  number  and type  which the  Company is so
advised  can be sold in (or  during  the  time  of) such  offering,  first,  all
securities proposed by the Company to be sold for its own account,  second, such
Registrable Securities requested to be included in such registration pursuant to
this  Agreement,  pro  rata  (based  on the  number  of  Registrable  Securities
requested  to be included  therein by each  Selling  Holder)  among such Selling
Holders and third, any Third Party Securities.

                        (c)     Expenses. The Company will pay all fees and
                                --------
expenses  incident to its  performance  of or  compliance  with this Section 2.2
(other than Fee Expenses) and the Requesting  Holders will pay all Fee Expenses,
allocated




<PAGE>







pro rata (based on the number and type of Registrable  Securities of each of the
Requesting  Holders  included  in the  registration  under  this  Section  2.2);
provided,  however,  that if any  Registrable  Securities  are withdrawn  from a
registration  pursuant to Section  2.2(a) or (b), then the Company shall pay all
Fee Expenses related to such Registrable Securities.

                     (d)     Pillsbury Registration.  Notwithstanding anything
                             ----------------------
contained  herein  to the  contrary,  the  Purchasers  shall  have no  rights to
participate in any  registration  of the Company's  securities  occurring at the
request of The  Pillsbury  Company  ("Pillsbury")  pursuant  to the terms of the
Purchase and  Registration  Rights  Agreement,  dated as of March 15,  1996,  as
amended, between the Company and Pillsbury.

              2.3      Registration Procedures.  If and whenever the Company
                       -----------------------
is  required  to  use  its  best  efforts  to  effect  the  registration  of any
Registrable  Securities under the Securities Act as provided in Sections 2.1 and
2.2, the Company will, as expeditiously as possible:

                               (i)     prepare and (within 90 days after the end
         of the period within which  requests for  registration  may be given to
         the  Company)  file  with the  Commission  the  requisite  registration
         statement  to effect  such  registration  and  thereafter  use its best
         efforts  to cause  such  registration  statement  to become  effective;
         provided, however, that the Company may discontinue any registration of
         its securities  which are not Registrable  Securities  (and,  under the
         circumstances  specified in Section 2.2(b),  Registrable Securities) at
         any time  prior to the  effective  date of the  registration  statement
         relating thereto;

                               (ii)    prepare and file with the Commission such
         amendments  and  supplements  to such  registration  statement  and the
         prospectus  used in  connection  therewith  as may be necessary to keep
         such  registration  statement  effective  in  accordance  with  Section
         2.1(d)(i)  hereof and to comply with the  provisions of the  Securities
         Act with  respect  to the  disposition  of all  Registrable  Securities
         covered by such  registration  statement until such time as all of such
         Registrable  Securities  have been disposed of in  accordance  with the
         intended  methods of disposition  by the seller or sellers  thereof set
         forth  in such  registration  statement;  provided,  that  except  with
         respect to any such  registration  statement filed pursuant to Rule 415
         under the Securities Act, such period need not exceed 135 days;





<PAGE>







                               (iii)       furnish to each seller of Registrable
         Securities  covered  by such  registration  statement,  such  number of
         conformed  copies  of such  registration  statement  and of  each  such
         amendment and supplement thereto (in each case including all exhibits),
         such number of copies of the prospectus  contained in such registration
         statement  (including  each  preliminary  prospectus  and  any  summary
         prospectus)  and any other  prospectus  filed  under Rule 424 under the
         Securities Act, in conformity  with the  requirements of the Securities
         Act, and such other documents, as such seller may reasonably request;

                            (iv) use its best efforts (x) to register or qualify
         all  Registrable  Securities  and  other  securities  covered  by  such
         registration  statement under such other securities or blue sky laws of
         such States of the United  States of America  where an exemption is not
         available and as the sellers of Registrable  Securities covered by such
         registration  statement  shall  reasonably  request,  (y) to keep  such
         registration   or   qualification   in  effect  for  so  long  as  such
         registration  statement  remains  in  effect  and (z) to take any other
         action  which may be  reasonably  necessary or advisable to enable such
         sellers to consummate  the  disposition  in such  jurisdictions  of the
         securities  to be sold by such  sellers,  except that the Company shall
         not for any  such  purpose  be  required  to  qualify  generally  to do
         business as a foreign corporation in any jurisdiction  wherein it would
         not but for the  requirements of this  subdivision (iv) be obligated to
         be so qualified or to consent to general service of process in any such
         jurisdiction;

                               (v) use its best efforts to cause all Registrable
         Securities covered by such registration statement to be registered with
         or approved  by such other  federal or state  governmental  agencies or
         authorities as may be necessary in the reasonable opinion of counsel to
         the  Company  and  counsel  to the  seller or  sellers  of  Registrable
         Securities to enable the seller or sellers  thereof to  consummate  the
         disposition of such Registrable Securities;

                             (vi)   furnish at the effective date of such
         registration  statement to each seller of Registrable  Securities, and
         each such seller's underwriters, if any, a signed counterpart of:

                  (x)     an opinion of counsel for the Company,
                  dated the effective date of such registration  
                  statement  and, if  applicable, the date of the
                  closing under the underwriting agreement, and





<PAGE>









                    (y)  a "comfort" letter signed by the independent
                    public   accountants   who  have  certified  the
                    Company's  financial  statements  included or
                    incorporated by reference in such registration
                    statement,

         covering   substantially   the  same   matters  with  respect  to  such
         registration  statement (and the prospectus  included  therein) and, in
         the case of the  accountants'  comfort  letter,  with respect to events
         subsequent to the date of such financial statements, as are customarily
         covered in  opinions of issuer's  counsel and in  accountants'  comfort
         letters delivered to the underwriters in underwritten  public offerings
         of securities and, in the case of the accountants' comfort letter, such
         other financial  matters,  and, in the case of the legal opinion,  such
         other legal matters, as the underwriters may reasonably request;

                    (vii)           notify each seller of Registrable Securities
         covered by such  registration  statement  at any time when a prospectus
         relating  thereto is required to be delivered under the Securities Act,
         upon discovery  that, or upon the happening of any event as a result of
         which, the prospectus included in such registration  statement, as then
         in effect,  includes an untrue statement of a material fact or omits to
         state any material fact  required to be stated  therein or necessary to
         make  the  statements  therein  not  misleading,  in the  light  of the
         circumstances  under  which they were made,  and at the  request of any
         such seller promptly  prepare and furnish to it a reasonable  number of
         copies of a supplement to or an amendment of such  prospectus as may be
         necessary so that,  as  thereafter  delivered to the  Purchaser of such
         securities,  such prospectus shall not include an untrue statement of a
         material  fact or omit to state a material  fact  required to be stated
         therein or necessary to make the  statements  therein not misleading in
         the light of the circumstances under which they were made;

                       (viii)           otherwise use its best efforts to comply
         with all applicable  rules and regulations of the Commission,  and make
         available to its security  holders,  as soon as reasonably  practicable
         (but not more than  eighteen  months after the  effective  date of such
         registration  statement),  an earnings statement covering the period of
         at least twelve months  beginning  with the first full  calendar  month
         after the effective date of such registration statement, which earnings
         statement  shall  satisfy  the  provisions  of  Section  11(a)  of  the
         Securities Act and Rule 158 promulgated thereunder;

                       (ix)           provide and cause to be maintained a




<PAGE>








         transfer agent and registrar  (which, in each case, may be the Company)
         for all Registrable  Securities covered by such registration  statement
         from  and  after a date  not  later  than  the  effective  date of such
         registration;

                    (x)           use its best efforts to cause all Registrable
         Securities  covered  by such  registration  statement  either (a) to be
         listed  on  any  national  securities  exchange  on  which  Registrable
         Securities of the same class covered by such registration statement are
         then listed or (b) to be approved for quotation on the NASDAQ  National
         Market or any other over the counter market on  Registrable  Securities
         of the same class covered by any such  registration  statement are then
         quoted, and, if no such Registrable Securities are so listed or quoted,
         either  (x) on any  national  securities  exchange  on which the Common
         Stock is then  listed  or (y)  approved  for  quotation  on the  NASDAQ
         National  Market  or any  other  over the  counter  market on which the
         Common Stock is then quoted.

                     (xi)           cooperate and assist in any filings required
         to be made with the NASD and in the  performance  of any due  diligence
         investigation by any underwriter  (including any "qualified independent
         underwriter")  that is required to be retained in  accordance  with the
         rules and regulations of the NASD.

The Company may require each seller of  Registrable  Securities  as to which any
registration  is being  effected to furnish  the  Company  (i) such  information
regarding such seller and the distribution of such securities as the Company may
from time to time  reasonably  request in writing and (ii) if  requested  by the
Company,  an  executed  custody  agreement  and  power of  attorney  in form and
substance reasonably satisfactory to the Company with respect to the Registrable
Securities to be registered pursuant to this Agreement.

                  Each holder of Registrable Securities agrees by acquisition of
such Registrable Securities that, upon receipt of any notice from the Company of
the happening of any event of the kind  described in  subdivision  (vii) of this
Section 2.3, such holder will forthwith discontinue such holder's disposition of
Registrable  Securities pursuant to the registration  statement relating to such
Registrable  Securities  until  such  holder's  receipt  of  the  copies  of the
supplemented or amended  prospectus  contemplated  by subdivision  (vii) of this
Section 2.3 and, if so directed by the Company,  will deliver to the Company (at
the Company's  expense) all copies,  other than permanent  file copies,  then in
such  holder's  possession  of  the  prospectus  relating  to  such  Registrable
Securities current at the time of receipt of such notice.




<PAGE>









                2.4      Underwritten Offerings.
                         ----------------------
                          (a)     Requested Underwritten Offerings. If requested
                                  --------------------------------
by the  underwriters  for any  underwritten  offering by holders of  Registrable
Securities  pursuant to a registration  requested under Section 2.1, the Company
will  enter  into an  underwriting  agreement  with such  underwriters  for such
offering,  such agreement to be reasonably satisfactory in substance and form to
each such holder and the  underwriters and to contain such  representations  and
warranties  by the Company and such other terms as are  generally  prevailing in
agreements  of that type,  including,  without  limitation,  indemnities  to the
effect and to the extent  provided in Section 2.7 or such other  indemnities  as
are  customarily  received  by  underwriters  in  public  offerings  of  similar
securities.  The holders of the  Registrable  Securities  proposed to be sold by
such underwriters will reasonably  cooperate with the Company in the negotiation
of the underwriting agreement. Such holders of Registrable Securities to be sold
by such underwriters shall be parties to such underwriting agreement and may, at
their option,  require that any or all of the representations and warranties by,
and the other  agreements  on the part of, the Company to and for the benefit of
such  underwriters  shall also be made to and for the benefit of such holders of
Registrable  Securities and that any or all of the  conditions  precedent to the
obligations of such underwriters under such underwriting agreement be conditions
precedent to the  obligations  of such  holders of  Registrable  Securities.  No
holder of Registrable  Securities shall be required to make any  representations
or  warranties to or  agreements  with the Company  other than  representations,
warranties  or  agreements  regarding  such holder,  such  holder's  Registrable
Securities  and such  holder's  intended  method  of  distribution  or any other
representations required by applicable law.

                           (b)     Incidental Underwritten Offerings. If the
                                   ---------------------------------
Company  proposes to register any of its securities  under the Securities Act as
contemplated  by Section 2.2 and such  securities  are to be  distributed  by or
through  one or  more  underwriters,  the  Company  will,  if  requested  by any
Requesting Holder of Registrable Securities, use its best efforts to arrange for
such  underwriters to include all the  Registrable  Securities to be offered and
sold by such  Requesting  Holder  among  the  securities  of the  Company  to be
distributed by such  underwriters,  subject to the provisions of Section 2.2(b).
The holders of Registrable  Securities to be  distributed  by such  underwriters
shall be parties to the  underwriting  agreement  between  the  Company and such
underwriters  and  may,  at  their  option,  require  that  any  or  all  of the
representations  and warranties by, and the other agreements on the part of, the
Company to and for the  benefit of such  underwriters  shall also be made to and
for the benefit of such holders of Registrable Securities and that any or all of
the  conditions  precedent to the  obligations of such  underwriters  under such
underwriting




<PAGE>








agreement  be  conditions  precedent  to the  obligations  of  such  holders  of
Registrable  Securities.  Any such Requesting  Holder of Registrable  Securities
shall not be required to make any representations or warranties to or agreements
with the Company or the underwriters other than  representations,  warranties or
agreements   regarding  such  Requesting   Holder,   such  Requesting   Holder's
Registrable   Securities  and  such  Requesting   Holder's  intended  method  of
distribution or any other representations required by applicable law.

              2.5      Preparation; Reasonable Investigation. In connection with
                       -------------------------------------
the preparation and filing of each  registration  statement under the Securities
Act pursuant to this Agreement, the Company will give the holders of Registrable
Securities  to  be  registered   under  such   registration   statement,   their
underwriters,   if  any,  and  their  respective   counsel  the  opportunity  to
participate in the preparation of such registration  statement,  each prospectus
included  therein or filed with the  Commission,  and each amendment  thereof or
supplement  thereto,  and will give each of them such  reasonable  access to its
books and records and such  opportunities to discuss the business of the Company
with its officers and the independent  public accountants who have certified its
financial statements as shall be necessary,  in the opinion of such holders' and
such underwriters'  respective  counsel,  to conduct a reasonable  investigation
within the meaning of the Securities Act.

              2.6      Limitations, Conditions and Qualifications to Obligations
                       ---------------------------------------------------------
under  Registration  Covenants.  The Company shall be entitled to postpone for a
- ------------------------------
reasonable  period  of time  (but not  exceeding  90  days)  the  filing  of any
registration  statement  otherwise  required  to be  prepared  and  filed  by it
pursuant to Section 2.1 if the Company determines,  in its reasonable  judgment,
that  such  registration  and  offering  would  interfere  with  any  financing,
acquisition,  corporate  reorganization or other material transaction  involving
the Company and promptly gives the holders of Registrable  Securities requesting
registration   thereof   pursuant  to  Section   2.1  written   notice  of  such
determination,   containing  a  general   statement  of  the  reasons  for  such
postponement and an approximation of the anticipated delay. If the Company shall
so  postpone  the filing of a  registration  statement,  holders of  Registrable
Securities requesting registration thereof pursuant to Section 2.1, representing
not  less  than  50%  of  the  Registrable  Securities  with  respect  to  which
registration  has been  requested,  shall have the right to withdraw the request
for  registration  by giving  written notice to the Company within 30 days after
receipt of the notice of postponement and, in the event of such withdrawal, such
request  shall not be counted for purposes of the requests for  registration  to
which holders of  Registrable  Securities  are entitled  pursuant to Section 2.1
hereof.





<PAGE>







               2.7      Indemnification.
                        ---------------
                       (a)     Indemnification by the Company.  The Company
                               ------------------------------
will,  and  hereby  does,  indemnify  and  hold  harmless,  in the  case  of any
registration  statement filed pursuant to Section 2.1 or 2.2, each seller of any
Registrable  Securities  covered by such  registration  statement and each other
Person  who  participates  as an  underwriter  in the  offering  or sale of such
securities  and each other Person,  if any, who controls such seller or any such
underwriter  within the meaning of the  Securities  Act or the Exchange Act, and
their respective directors,  officers, partners, agents and affiliates,  against
any losses,  claims,  damages or  liabilities,  joint or several,  to which such
seller or underwriter or any such director,  officer,  partner, agent, affiliate
or controlling  person may become subject under the Securities Act or otherwise,
including,  without  limitation,  the  reasonable  fees  and  expenses  of legal
counsel,  insofar as such losses,  claims, damages or liabilities (or actions or
proceedings,  whether commenced or threatened,  in respect thereof) arise out of
or are based  upon any  untrue  statement  or alleged  untrue  statement  of any
material  fact  contained  in  any  registration   statement  under  which  such
securities were registered under the Securities Act, any preliminary prospectus,
final prospectus or summary prospectus  contained  therein,  or any amendment or
supplement  thereto,  or any  omission or alleged  omission  to state  therein a
material fact required to be stated  therein or necessary to make the statements
therein  not  misleading,   and  the  Company  will  reimburse  such  seller  or
underwriter  and each such  director,  officer,  partner,  agent,  affiliate and
controlling  Person for any reasonable  legal or any other expenses  incurred by
them in  connection  with  investigating  or  defending  any such  loss,  claim,
liability,  action or proceeding;  provided, however, that the Company shall not
                                   --------  -------
be liable in any such case to the  extent  that any such  loss,  claim,  damage,
liability (or action or proceeding in respect  thereof) or expense arises out of
or is based upon an untrue  statement or alleged untrue statement or omission or
alleged  omission  made in such  registration  statement,  any such  preliminary
prospectus,  final prospectus,  summary  prospectus,  amendment or supplement in
reliance  upon and in  conformity  with  written  information  furnished  to the
Company  by or on behalf  of such  seller  or  underwriter,  as the case may be,
specifically  stating that it is for use in the preparation  thereof;  provided,
                                                                       --------
further,  that the  Company  shall not be liable in any such case to the  extent
- -------
that any such loss,  claim,  damage,  liability  or expense  arises out of or is
based upon an untrue  statement or alleged untrue statement of any material fact
contained in any such  registration  statement,  preliminary  prospectus,  final
prospectus  or summary  prospectus  contained  therein or any  omission to state
therein a material fact  required to be stated  therein or necessary to make the
statements  therein  in light of the  circumstances  in which they were made not
misleading in a prospectus or prospectus supplement, if such untrue statement or




<PAGE>







omission  is  completely  corrected  in  an  amendment  or  supplement  to  such
prospectus or prospectus  supplement,  the seller of the Registrable  Securities
has an obligation under the Securities Act to deliver a prospectus or prospectus
supplement in connection with such sale of Registrable Securities and the seller
of  Registrable  Securities  thereafter  fails to  deliver  such  prospectus  or
prospectus  supplement as so amended or  supplemented  prior to or  concurrently
with the sale of  Registrable  Securities  to the  person  asserting  such loss,
claim,  damage or liability  after the Company has furnished  such seller with a
sufficient  number of copies of the same.  Such  indemnity  shall remain in full
force and effect  regardless of any  investigation  made by or on behalf of such
seller or underwriter or any such director,  officer,  partner, agent, affiliate
or controlling  person and shall survive the transfer of such securities by such
seller or underwriter.

                     (b)     Indemnification by the Sellers.  As a condition to
                             ------------------------------
including any Registrable Securities in any registration statement,  the Company
shall  have  received  an  undertaking  reasonably  satisfactory  to it from the
prospective  seller  of such  Registrable  Securities,  to  indemnify  and  hold
harmless  (in the same  manner  and to the same  extent as set forth in  Section
2.7(a)) the  Company,  and each  director of the  Company,  each  officer of the
Company and each other Person, if any, who participates as an underwriter in the
offering  or sale of such  securities  and each other  Person who  controls  the
Company or any such underwriter  within the meaning of the Securities Act or the
Exchange Act, with respect to any statement or alleged  statement in or omission
or  alleged  omission  from  such   registration   statement,   any  preliminary
prospectus,  final prospectus or summary prospectus  contained  therein,  or any
amendment or  supplement  thereto,  if such  statement  or alleged  statement or
omission or alleged  omission was made in reliance upon and in  conformity  with
written information furnished to the Company by such seller specifically stating
that  it  is  for  use  in  the  preparation  of  such  registration  statement,
preliminary  prospectus,  final  prospectus,  summary  prospectus,  amendment or
supplement;  provided,  however,  that the liability of such indemnifying  party
             --------   -------
under this Section 2.7(b) shall be limited to the amount of proceeds received by
such  indemnifying  party in the offering  giving rise to such  liability.  Such
indemnity shall remain in full force and effect, regardless of any investigation
made by or on behalf of the Company or any such director, officer or controlling
person and shall survive the transfer of such securities by such seller.

                      (c)     Notices of Claims, etc.  Promptly after receipt by
                              ----------------------
an indemnified  party of notice of the  commencement of any action or proceeding
involving a claim referred to in Section 2.7(a) or (b), such  indemnified  party
will, if a claim in respect thereof is to be made against an indemnifying party,
give written




<PAGE>








notice to the latter of the commencement of such action; provided, however, that
                                                         --------  -------
the failure of any indemnified party to give notice as provided herein shall not
relieve  the  indemnifying   party  of  its  obligations   under  the  preceding
subdivisions  of this  Section 2.7,  except to the extent that the  indemnifying
party is actually and materially  prejudiced by such failure to give notice.  In
case any such action shall be brought against any indemnified party and it shall
notify the  indemnifying  party of the  commencement  thereof,  the indemnifying
party shall be entitled to  participate  therein  and, to the extent that it may
wish, to assume the defense  thereof,  with counsel  reasonably  satisfactory to
such indemnified party;  provided,  however,  that any indemnified party may, at
                         --------   -------
its own  expense,  retain  separate  counsel  to  participate  in such  defense.
Notwithstanding  the  foregoing,  in any action or  proceeding in which both the
Company and an indemnified party is, or is reasonably likely to become, a party,
such  indemnified  party shall have the right to employ separate  counsel at the
Company's  expense and to control  its own defense of such action or  proceeding
if, in the opinion of counsel to such indemnified party, (a) there are or may be
legal  defenses  available  to such  indemnified  party or to other  indemnified
parties that are different from or additional to those  available to the Company
or (b) any conflict or potential  conflict  exists  between the Company and such
indemnified  party  that  would  make such  separate  representation  advisable;
provided,  however,  that in no event  shall the Company be required to pay fees
- --------   -------
and  expenses  under  this  Section  2.7 for more  than  one  firm of  attorneys
representing the indemnified parties (together, if appropriate, with one firm of
local  counsel  per  jurisdiction)  in any one legal  action or group of related
legal actions.  No indemnifying  party shall be liable for any settlement of any
action or proceeding  effected without its written consent,  which consent shall
not be unreasonably withheld.  Notwithstanding the foregoing sentence, if at any
time an  indemnified  party  shall  have  requested  the  indemnifying  party to
reimburse the indemnified party for fees and expenses of counsel as contemplated
by this Section 2.7, the  indemnifying  party agrees that it shall be liable for
any  settlement of any  proceeding  effected  without the  indemnifying  party's
written  consent if (i) such  settlement  is entered  into more than thirty (30)
days after receipt by the indemnifying party of the aforesaid request,  and (ii)
the  indemnifying  party  shall not have  reimbursed  the  indemnified  party in
accordance  with  such  request  prior  to  the  date  of  such  settlement.  No
indemnifying  party shall,  without the consent of the indemnified  party, which
consent shall not be unreasonably withheld,  consent to entry of any judgment or
enter into any  settlement  which  does not  include  as an  unconditional  term
thereof the giving by the claimant or plaintiff to such  indemnified  party of a
release  from all  liability  in respect to such  claim or  litigation  or which
requires action other than the payment of money by the indemnifying party.

                      (d)     Contribution.  If the indemnification provided for
                              ------------



<PAGE>







in this Section 2.7 shall for any reason be held by a court to be unavailable to
an indemnified  party under Section 2.7(a) or (b) hereof in respect of any loss,
claim, damage or liability,  or any action in respect thereof,  then, in lieu of
the amount paid or payable under Section  2.7(a) or (b), the  indemnified  party
and the  indemnifying  party under Section 2.7(a) or (b) shall contribute to the
aggregate  losses,  claims,  damages and liabilities  (including  legal or other
expenses  reasonably incurred in connection with investigating the same), (i) in
such  proportion as is  appropriate to reflect the relative fault of the Company
and the sellers or prospective sellers of Registrable  Securities covered by the
registration  statement which resulted in such loss, claim, damage or liability,
or action or proceeding in respect  thereof,  with respect to the  statements or
omissions which resulted in such loss, claim, damage or liability,  or action or
proceeding  in  respect  thereof,  as  well  as  any  other  relevant  equitable
considerations  or (ii) if the  allocation  provided  by clause (i) above is not
permitted by  applicable  law, in such  proportion  as shall be  appropriate  to
reflect the  relative  benefits  received  by the  Company  and such  sellers or
prospective  sellers  from  the  offering  of the  securities  covered  by  such
registration statement,  provided, that for purposes of this Section 2.7(d), the
                         --------
amounts  required to be  contributed  by the sellers or  prospective  sellers of
Registrable  Securities shall not exceed the amount of proceeds received by such
sellers or prospective sellers. No Person guilty of fraudulent misrepresentation
(within the meaning of Section 11(f) of the Securities Act) shall be entitled to
contribution   from  any  Person   who  was  not   guilty  of  such   fraudulent
misrepresentation.   Such  sellers  or  prospective   sellers'   obligations  to
contribute  as provided in this Section  2.7(d) are several in proportion to the
relative  value of  their  respective  Registrable  Securities  covered  by such
registration statement and not joint.

                       (e)        Indemnification Payments.  The indemnification
                                  ------------------------
and contribution required by this Section 2.7 shall be made by periodic payments
of the amount thereof during the course of the investigation or defense,  as and
when bills are received or expense, loss, damage or liability is incurred.

                  3. Definitions.  As used herein,  unless the context otherwise
                     -----------
requires, the following terms have the following respective meanings:

                  "Commission"  means the Securities and Exchange  Commission or
                   ----------
any other federal agency at the time administering the Securities Act.

                  "Class A Common Stock" is defined in Section 1.
                   --------------------
                  "Class B Common Stock"is defined in Section 1.
                   --------------------



<PAGE>









                  "Common Stock" shall mean and include:  (i) the Class A common
                   ------------
stock, par value $.25 per share, of the Company,  (ii) the Class B common stock,
par value $.25 per share, of the Company,  and (iii) each other class of capital
stock of the  Company  that does not have a  preference  over any other class of
capital stock of the Company as to dividends or upon liquidation, dissolution or
winding up of the Company  and, in each case,  shall  include any other class of
capital  stock  of  the  Company  into  which  such  stock  is  reclassified  or
reconstituted.

                  "Disinterested   Director"   means,   with   respect   to  any
                   ------------------------
transaction  or  series  of  related  transactions,  a  member  of the  board of
directors  of the  Company  who does not have any  material  direct or  indirect
financial  interest in or with respect to such  transaction or series of related
transactions.

                  "Exchange Act" means the  Securities  Exchange Act of 1934, as
                   ------------
amended,  or any  superseding  Federal  statute,  and the rules and  regulations
promulgated  thereunder,  all  as the  same  shall  be in  effect  at the  time.
Reference to a particular  section of the  Securities  Exchange Act of 1934,  as
amended,  shall include a reference to the  comparable  section,  if any, of any
such superseding Federal statute.

                  "Fee  Expenses"   means,   with  respect  to  any  Registrable
                   -------------
Securities included in a registration, all registration and filing fees with the
Commission, all filing fees of the New York Stock Exchange, Inc., other national
securities  exchanges or the National  Association of Securities Dealers,  Inc.,
and all filing  fees to comply  with  securities  or blue sky laws which  relate
solely to such Registrable Securities.

                  "Initiating Holder" is defined in Section 2.1.
                   -----------------

                  "Market  Price" means,  per share of Class A Common Stock,  on
                   -------------
any date specified herein: (a) the closing price per share of the Class A Common
Stock on such date  published in The Wall Street  Journal or, if no such closing
price on such date is published in The Wall Street  Journal,  the average of the
closing  bid and asked  prices  on such  date,  as  officially  reported  on the
principal national securities exchange on which the Class A Common Stock is then
listed or admitted to  trading;  or (b) if the Class A Common  Stock is not then
listed or  admitted  to  trading  on any  national  securities  exchange  but is
designated as a national  market system  security by the NASD,  the last trading
price of the Class A Common Stock on such date;  or (c) if there shall have been
no trading on such date or if the Class A Common Stock is not so designated, the
average  of the  reported  closing  bid and  asked  prices of the Class A Common
Stock,   on  such  date  as  shown  by  the  Nasdaq  National  Market  or  other
over-the-counter market and reported by any member firm of the New York Stock




<PAGE>







Exchange  selected  by the  Company;  or  (d)  if  none  of  (a),  (b) or (c) is
applicable,  a market price per share  determined at the Company's  expense by a
nationally  recognized  appraiser  chosen by the  Purchasers and approved by the
Company, which approval shall not be unreasonably withheld. If no such appraiser
is so chosen more than 20 days after notice of the necessity of such calculation
shall have been delivered by the Company to the  Purchasers,  then the appraiser
shall be chosen by the Company.

                  "NASD" means National Association of Securities Dealers, Inc.
                   ----

                  "Person" means any individual, firm, corporation, partnership,
                   ------
limited liability company or partnership,  trust, incorporated or unincorporated
association,  joint venture,  joint stock  company,  government (or an agency or
political subdivision thereof) or other entity of any kind and shall include any
successor (by merger or otherwise) of such entity.

                  "Pillsbury" is defined in Section 2.2(d).
                   ---------

                  "Preferred Stock" is defined in Section 1.
                   ---------------

                  "Purchase Agreement" is defined in Section 1.
                   ------------------

                  "Registrable Securities" means (i) any Shares, (ii) any shares
                   ----------------------
of Common Stock issuable upon  conversion of the Shares,  (iii) any other shares
of Common  Stock or Voting  Securities  beneficially  owned by any  Purchaser or
Existing  Shareholder  (whether owned on the date hereof or hereafter  acquired)
and (iv) any securities of the Company issued or issuable with respect to any of
the  securities  described in clauses (i), (ii) or (iii) by way of a dividend or
stock split or in  connection  with a combination  of shares,  recapitalization,
reclassification, merger, consolidation,  reconstitution or other reorganization
or otherwise.  As to any particular  Registrable  Securities,  once issued, such
securities  shall cease to be  Registrable  Securities  when (a) a  registration
statement  with  respect  to the  sale  of such  securities  shall  have  become
effective under the Securities Act and such securities  shall have been disposed
of in accordance with such registration statement, (b) they shall have been sold
as permitted by Rule 144 (or any successor  provision) under the Securities Act,
(c) they shall have been otherwise  transferred,  new  certificates for them not
bearing a legend  restricting  further transfer shall have been delivered by the
Company  and  subsequent   public   distribution   of  them  shall  not  require
registration  of such  distribution  under the  Securities Act or (d) they shall
have ceased to be  outstanding.  All  references to  percentages  of Registrable
Securities shall be




<PAGE>







calculated pursuant to Section 9.

                  "Registration Expenses" means with respect to any registration
                   ---------------------
under  Section  2, all Fee  Expenses  with  respect  to  Registrable  Securities
included in such registration,  all reasonable printing,  messenger and delivery
expenses incurred in such registration, the reasonable fees and disbursements of
counsel for the Company and of its independent  public  accountants  incurred in
such  registration,  including  the  reasonable  expenses of  "comfort"  letters
required by or incident to such performance and compliance,  any reasonable fees
and  disbursements  of  underwriters  customarily  paid by issuers or sellers of
securities (excluding any underwriting  discounts or commissions with respect to
the Registrable  Securities) and the reasonable fees and expenses of one counsel
to the  Selling  Holders  incurred  in such  registration  (selected  by Selling
Holders representing at least 50% of the Registrable  Securities covered by such
registration).

                  "Requesting Holder" is defined in Section 2.2.
                   -----------------

                  "Rights" is defined in Section 1.
                   ------

                  "Rights Offering" is defined in Section 1.
                   ---------------

                  "Rights   Offering    Registration    Statement"   means   the
                   ----------------------------------------------
Registration  Statement  on Form S-1  under  the  Securities  Act or such  other
appropriate  form under the Securities  Act,  pursuant to which the Rights,  the
underlying  shares of Preferred Stock and shares of Class A Common Stock will be
registered pursuant to the Securities Act.

                  "Securities Act" means the Securities Act of 1933, as amended,
                   --------------
or any superseding  Federal statute,  and the rules and regulations  promulgated
thereunder,  all as the same  shall be in effect at the  time.  References  to a
particular  section of the Securities  Act of 1933, as amended,  shall include a
reference to the comparable  section,  if any, of any such  superseding  Federal
statute.

                  "Selling Holder" is defined in Section 2.1.
                   --------------

                  "Shares" is defined in Section 1.
                   ------

                  "Subscription Price" is defined in Section 1.
                   ------------------

                  "Third Party  Securities"  means any securities  included in a
                   -----------------------
registration  statement  requested  under  Section  2.1 or 2.2,  other  than (i)
Registrable Securities,




<PAGE>







and (ii) securities to be sold by the Company for its own account.

                  "Voting  Securities"  means  any  securities  of  the  Company
                   ------------------
entitled  to  vote  generally  in  the  election  of  directors,  or  securities
convertible into or exercisable or exchangeable for such securities.

                  4. Rule 144.  The Company  shall take all  actions  reasonably
                     --------
necessary to enable  holders of Registrable  Securities to sell such  securities
without  registration  under the  Securities  Act within the  limitation  of the
provisions of (a) Rule 144 under the Securities Act, as such Rule may be amended
from time to time, or (b) any similar rules or regulations  hereafter adopted by
the Commission.  Upon the request of any holder of Registrable  Securities,  the
Company  will  deliver to such holder a written  statement  as to whether it has
complied with such requirements.

                  5. Amendments and Waivers.  This Agreement may be amended with
                     ----------------------
the  consent  of the  Company  and  the  Company  may  take  any  action  herein
prohibited,  or omit to perform any act herein  required to be  performed by it,
only if the Company shall have obtained the written  consent to such  amendment,
action or omission  to act, of the holder or holders of at least  66-2/3% of the
Registrable  Securities  (assuming  conversion of the Shares of any  Registrable
Securities  that are Class B Common Stock into Class A Common Stock) affected by
such  amendment,  action or  omission  to act.  Each  holder of any  Registrable
Securities at the time or thereafter  outstanding  shall be bound by any consent
authorized by this Section 5, whether or not such  Registrable  Securities shall
have been marked to indicate such consent.  If the  Securities Act is amended or
new regulations are adopted thereunder, to permit company registration such that
the Company would not be able to grant the holders of Registrable Securities the
right  to  register  and  resell  their  Registrable  Securities  in the  manner
contemplated under this Agreement on the date of its execution, then the parties
hereto agree to  negotiate  in good faith to amend this  Agreement to grant such
holders of Registrable Securities  substantially equivalent rights to those that
were provided on the date of this Agreement.

                  6.  Nominees  for  Beneficial  Owners.  In the event  that any
                      ---------------------------------
Registrable  Securities are held by a nominee for the beneficial  owner thereof,
the  beneficial  owner thereof may, at its election in writing  delivered to the
Company, be treated as the holder of such Registrable Securities for purposes of
any request or other action by any holder or holders of  Registrable  Securities
pursuant to this Agreement or any  determination  of any number or percentage of
shares of  Registrable  Securities  held by any holder or holders of Registrable
Securities  contemplated  by this  Agreement.  If the  beneficial  owner  of any
Registrable Securities so elects, the




<PAGE>







Company may require  assurances  reasonably  satisfactory  to it of such owner's
beneficial ownership of such Registrable Securities.

           7. Notices.  All  notices,  demands  and other  communications
              -------
provided  for or  permitted  hereunder  shall be made in writing and shall be by
registered or certified first-class mail, return receipt requested,  telecopier,
courier service or personal delivery:

              (a)     if to any Purchaser, addressed to it in the manner set
forth in the  Purchase  Agreement,  or at such other  address as they shall have
furnished to the Company in writing in the manner set forth herein;

              (b)   if to any other holder of Registrable Securities, at the
address that such holder  shall have  furnished to the Company in writing in the
manner set forth  herein,  or,  until any such other  holder so furnishes to the
Company  an  address,  then to and at the  address  of the last  holder  of such
Registrable Securities who has furnished an address to the Company; or

              (c)    if to the Company, addressed to it in the manner set
forth in the Purchase  Agreement,  or at such other address as the Company shall
have furnished to each holder of Registrable  Securities at the time outstanding
in the manner set forth herein.

                  All such  notices and  communications  shall be deemed to have
been duly given: when delivered by hand, if personally delivered; when delivered
by a courier,  if delivered by overnight  courier  service;  three business days
after being deposited in the mail, postage prepaid,  if mailed; and when receipt
is acknowledged, if telecopied.

                  8. Assignment.  This Agreement shall be binding upon and inure
                     ----------
to the benefit of and be  enforceable by the parties hereto and, with respect to
the Company,  its respective  successors and permitted assigns and, with respect
to the  Purchaser,  any  holder of any  Registrable  Securities,  subject to the
provisions  respecting the minimum amount of Registrable  Securities required in
order to be entitled  to certain  rights,  or take  certain  actions,  contained
herein.  Except by operation of law,  this  Agreement may not be assigned by the
Company  without  the prior  written  consent  of the  holders of 66-2/3% of the
Registrable Securities outstanding at the time such consent is requested.





<PAGE>






         9.       Calculation of Percentage Interests in Registrable Securities.
                  -------------------------------------------------------------
For  purposes  of  this  Agreement,  all  references  to  a  percentage  of  the
Registrable  Securities shall be calculated based upon the number of Registrable
Securities  outstanding  at the time such  calculation is made. If there is more
than one class of Registrable Securities, then each reference to a percentage of
the  Registrable  Securities  shall  mean a  percentage  of  each  class  of the
Registrable Securities.

         10.      No Inconsistent Agreements. The Company will not hereafter
                  --------------------------
enter into any agreement  with respect to its securities  which is  inconsistent
with the  rights  granted  to the  holders  of  Registrable  Securities  in this
Agreement.  Without  limiting the generality of the foregoing,  the Company will
not hereafter  enter into any  agreement  with respect to its  securities  which
grants,  or modify any  existing  agreement  with respect to its  securities  to
grant,  to the  holder  of its  securities  in  connection  with  an  incidental
registration of such  securities  equal or higher priority to the rights granted
to the Purchaser under this Section 2.

         11.      Remedies.  Each  holder  of  Registrable  Securities,  in
                  --------
addition  to being  entitled to exercise  all rights  granted by law,  including
recovery of damages,  will be  entitled  to specific  performance  of its rights
under this  Agreement.  The Company  agrees that  monetary  damages would not be
adequate  compensation  for any loss incurred by reason of a breach by it of the
provisions  of this  Agreement  and  hereby  agrees to waive the  defense in any
action for specific performance that a remedy at law would be adequate.

        12.       Severability.  In the  event  that any one or more of the
                  ------------
provisions contained herein, or the application thereof in any circumstances, is
held  invalid,  illegal or  unenforceable  in any respect  for any  reason,  the
validity,  legality  and  enforceability  of any such  provision  in every other
respect and of the remaining provisions contained herein shall not be in any way
impaired thereby, it being intended that all of the rights and privileges of the
Purchaser shall be enforceable to the fullest extent permitted by law.

        13.       Entire  Agreement.  This  Agreement,  together  with  the
                  -----------------
Purchase Agreement  (including the exhibits and schedules thereto),  is intended
by the parties as a final  expression  of their  agreement  and intended to be a
complete and  exclusive  statement of the  agreement  and  understanding  of the
parties  hereto in respect of the subject matter  contained  herein and therein.
There are no  restrictions,  promises,  warranties or  undertakings,  other than
those set forth or  referred  to herein  and  therein.  This  Agreement  and the
Purchase Agreement  (including the exhibits and schedules thereto) supersede all
prior  agreements  and  understandings  between the parties with respect to such
subject matter.




<PAGE>








        14.       Headings.   The  headings  in  this   Agreement  are  for
                  --------
convenience  of  reference  only and  shall not limit or  otherwise  affect  the
meaning hereof.

        15.       Governing  Law.  This  Agreement  has  been   negotiated,
                  --------------
executed  and  delivered  in the State of New York and shall be  governed by and
construed in accordance  with the laws of the State of New York,  without regard
to principles of conflicts of law.

        16.       Counterparts. This Agreement may be executed in any number
                  ------------
of  counterparts  and by the parties  hereto in separate  counterparts,  each of
which  when so  executed  shall be deemed  an  original  and all of which  taken
together shall constitute one and the same instrument.

       17.        Termination. Upon termination of the Purchase Agreement in
                  -----------
accordance with Section 9 thereof, this Agreement shall terminate automatically.







<PAGE>







                  IN WITNESS  WHEREOF,  the  parties  hereto  have  caused  this
Agreement  to be executed  and  delivered  by their  respective  representatives
hereunto duly authorized as of the date first above written.

                             SENECA FOODS CORPORATION


                             By:    /s/ Kraig H. Kayser
                                    --------------------------
                             Name:  Kraig H. Kayser
                             Title: President and Chief Executive Officer


                             CARL MARKS STRATEGIC INVESTMENTS, L.P.

                             By:  Carl Marks Management Company, L.P.,
                                    its general partner


                             By:   /s/Andrew M. Boas
                                   ---------------------------
                             Name: Andrew M. Boas
                             Title: General Partner

                             CARL MARKS STRATEGIC INVESTMENTS II, L.P.

                             By:  Carl Marks Management Company, L.P.,
                                    its general partner
                             By:  /s/Andrew M. Boas
                                  ----------------------------
                             Name: Andrew M. Boas
                             Title: General Partner

                             URANUS FUND, LTD.

                             By:   Carl Marks Offshore Management Company, L.P.,
                                          its Investment Manager
                             By:   /s/Andrew M. Boas
                                   ---------------------------
                             Name: Andrew M. Boas
                             Title:   President







<PAGE>






                             /s/Edwin S. Marks
                             --------------------------
                             Edwin S. Marks


                             /s/Nancy Marks
                             --------------------------
                             Nancy Marks


                             /s/Marjorie Boas
                             --------------------------
                             Marjorie Boas



                             CMCO, INC.



                             By:    /s/Mark Claster
                                    --------------------
                             Name:  Mark Claster
                             Title: Managing Director



                            CERTIFICATE OF AMENDMENT
                                     OF THE
                          CERTIFICATE OF INCORPORATION
                                       OF
                            SENECA FOODS CORPORATION

                 ----------------------------------------------
                            Under Section 805 of the
                            Business Corporation Law
                 ----------------------------------------------


                  We, the  undersigned,  being the  President  and  Secretary of
SENECA FOODS CORPORATION, do hereby certify as follows:

FIRST:            The name of the Corporation is SENECA FOODS CORPORATION.  The
name under which the Corporation was formed is SENECA GRAPE JUICE
CORPORATION.

SECOND:           The certificate of incorporation of the Corporation was filed
by the Department of State on August 17, 1949.

THIRD:            The certificate of incorporation of the Corporation hereby is
amended to:

                  (a) Increase the number of authorized shares of Class A Common
Stock, $0.25 par value per share from ten million  (10,000,000) shares to twenty
million (20,000,000) shares; and

                  (b)  Increase  the number of  authorized  shares of  Preferred
Stock with  $.025 par value,  Class A from four  million  (4,000,000)  shares to
eight million two hundred thousand (8,200,000) shares.

                  To  accomplish   this,   Article  3  of  the   certificate  of
incorporation, hereby is amended to read in its entirety as follows:

                  (a) The  Capital  Stock of the  Corporation  shall  consist of
twenty million  (20,000,000)  shares of Class A Common Stock of the par value of
$0.25 each; ten million  (10,000,000)  shares of Class B Common Stock of the par
value of $0.25 each; two hundred  thousand  (200,000) shares of Six Percent (6%)
Voting  Cumulative  Preferred  Stock  of the par  value of  $0.25  each;  thirty
thousand  (30,000)  shares of Preferred Stock Without Par Value, to be issued in
series by the Board of  Directors,  pursuant  to the  provisions  of  Article 4,
Section (c) hereof,  subject to the  limitations  prescribed  by law;  and eight
million two hundred  thousand  (8,200,000)  shares of Preferred Stock with $.025
par value, Class A, to be issued in series by the Board of Directors pursuant to
the  provisions  of Article 4,  Section (d) hereof,  subject to the  limitations
prescribed by law.

FOURTH:          Article 4, paragraph (a)(C) of the certificate of incorporation
of the Corporation hereby is amended as follows:


                                                         1

<PAGE>



                  (a) The definition of "Person" in paragraph  (a)(C)(ii) hereby
is amended to read in its entirety as follows:

                  As used in this Article 4(a)(C), "Person" shall include one or
more  persons or entities who act or agree to act in concert with respect to the
acquisition  or disposition of Class B Common Stock or with respect to proposing
or effecting a plan or proposal to (a) a merger,  reorganization  or liquidation
of the Corporation or a sale of a material amount of its assets, (b) a change in
the  Corporation's  Board of Directors  or  management,  including  any plans or
proposal to fill  vacancies  on the Board of  Directors  or change the number or
term of Directors,  (c) a material change in the business or corporate structure
of the Corporation, or (d) any material change in the capitalization or dividend
policy of the Corporation.  As used in the preceding sentence,  "act or agree to
act in concert" shall not include acts or agreements to act by persons  pursuant
to their  official  capacities  as Directors or officers of the  Corporation  or
because they are related by blood or marriage;  it being determined for purposes
of this  paragraph  that the  agreements  dated as of June 22,  1998  made  with
respect to  capitalization  and  management  changes  between  the  Corporation,
certain of its  directors  and  officers  and  various  shareholders,  including
certain  shareholders  related to said  directors and officers and the Investors
(as defined in paragraph  (a)(C)(iii) of this Article 4), as they may be amended
from time to time, were "acts or agreements to act by persons  pursuant to their
official  capacities as Directors or officers of the Corporation or because they
are related by blood or marriage."

       (b) The following new paragraph (a)(C)(iii) hereby is added to
Article 4:

       "(iii)   For purposes of Article 4(a)(C)(ii), any shares of Participating
Preferred Stock (as defined in paragraph  (d)(F) of this Article 4) held by Carl
Marks Strategic Investments,  L.P., Carl Marks Strategic Investments,  II, L.P.,
Uranus Fund, Ltd., or any of their Affiliates (as defined in paragraph (d)(F) of
this Article 4) (the  "Investors")  shall be deemed to have been  converted into
shares of Class A Common Stock that are acquired  after the Threshold  Date. Any
such shares of Class A Common Stock deemed to be held by the  Investors or their
Affiliates  pursuant to the  preceding  sentence or any shares of Class A Common
Stock issued upon  conversion of the Convertible  Participating  Preferred Stock
and  held by the  Investors  shall  be  deemed  to  have  been  acquired  for an
"equitable price" for purposes of Article 4(a)(C)(ii)."

                  (c) The existing paragraph (a)(C)(iii) hereby is renumbered as
paragraph (a)(C)(iv).

FIFTH:        The certificate of incorporation of the Corporation is amended to 
permit the Board of Directors to provide for additional or participating
distributions to holders of shares of Preferred Stock with $.025 Par Value, 
Class A.


                                                         2

<PAGE>



                  To  accomplish  this,  Article 4,  paragraph  (d)(C) hereby is
amended to read in its entirety as follows:

                           (C) In the  event  of any  voluntary  or  involuntary
                  liquidation, dissolution or winding up of the Corporation, the
                  holders of shares of each  series of Class A  Preferred  Stock
                  then  outstanding  shall be  entitled  to  receive  out of the
                  assets of the Corporation,  before any distribution or payment
                  shall be made to the holders of any class of common stock,  an
                  amount equal to the stated value of the stock plus, in respect
                  of each share with respect to which  dividends are cumulative,
                  a sum  computed  at  the  dividend  rate  or  dividend  amount
                  provided  for in the  certificate  of  incorporation  from and
                  after  the  date on  which  dividends  on such  shares  became
                  cumulative  to and  including the date fixed for such payment,
                  less the aggregate of the dividends  theretofore paid thereon,
                  but  computed  without  interest.  If the  amounts  payable on
                  liquidation  in respect to the shares of all series of Class A
                  Preferred Stock are not paid in full, the shares of all series
                  of such  class  shall  share  ratably in any  distribution  of
                  assets other than by way of dividends in  accordance  with the
                  sums which would be payable in such  distribution  if all sums
                  payable were  discharged  in full.  If such payment shall have
                  been  made in full to the  holders  of all  shares  of Class A
                  Preferred  Stock  on  voluntary  or  involuntary  liquidation,
                  dissolution  or winding up of the  Corporation,  the remaining
                  assets of the Corporation shall,  except as otherwise provided
                  herein,  be  distributed  among the  holders  of each class of
                  common  stock pro rata in  accordance  with  their  respective
                  holdings.  For the purpose of this paragraph,  a consolidation
                  or  merger  of  the   Corporation   with  one  or  more  other
                  corporations  shall  not  be  deemed  to be a  liquidation  or
                  winding up of the Corporation. In addition to the above-stated
                  distributions  to holders  of  preferred  stock,  the Board of
                  Directors is authorized, in the rights,  preferences and other
                  provisions  with  respect to any one or more series of Class A
                  Preferred  Stock,  to provide for additional or  participating
                  distributions   to  holders  of  shares  of  such   series  on
                  liquidation, dissolution or winding up of the Corporation.

SIXTH:            The certificate of incorporation of the Corporation hereby is
amended to authorize a third series of Class A Preferred  Stock to be designated
Convertible Participating Preferred Stock.


                                                         3

<PAGE>



                  To accomplish  this, the following new Article  4(d)(F) hereby
is added to the certificate of incorporation:

                  "(F) Third Series of Class A Preferred Stock. The third series
of 4,166,667  shares of Class A Preferred Stock shall be designated  Convertible
Participating Preferred Stock (hereinafter "Participating Preferred Stock"), and
shall have the following rights, preferences and limitations:

        (i)      Stated Value.  The stated value for each share of Participating
Preferred Stock shall be $12 (the "Stated Value").

        (ii)     Dividends and Distributions.  At any time after the Issue Date,
the holders of each share of Participating  Preferred Stock shall be entitled to
receive,  when  and as  declared  by the  Board of  Directors,  but out of funds
legally  available  therefor,  a dividend or distribution in cash,  evidences of
indebtedness of the Corporation or another issuer,  options,  warrants or rights
to acquire securities or other property (including,  without limitation,  rights
issued pursuant to a shareholder  rights plan,  "poison pill" or similar plan or
arrangement  and  options  or rights  granted  to each  holder of Class A Common
Stock),  securities of the Corporation or another issuer  (excluding  securities
for  which   adjustment  is  made  under  paragraph   (vii)(d)(1)  or  paragraph
(vii)(d)(2)) or other property or assets,  including,  without  limitation,  any
such distribution made in connection with a consolidation or merger in which the
Corporation is the resulting or surviving corporation), at a rate per share (and
in the type of  property)  equal to the amount of any  dividend or  distribution
(and in the  same  type of  property)  as that  declared  or made on any  shares
(including,  without  limitation,  Class A Common Stock) into which one share of
Participating Preferred Stock may be converted pursuant to paragraph (vii) below
on the record  date for such  dividend  or  distribution.  Any such  dividend or
distribution  shall be paid to the holders of shares of Participating  Preferred
Stock at the same time such dividend or  distribution  is made to the holders of
the  shares  of Class A Common  Stock.  No  dividend  or  distribution  shall be
declared or made on any shares of Class A Common  Stock  unless any  dividend or
distribution  required to be  declared or made under the first  sentence of this
paragraph  is  previously  or  simultaneously  declared or made.  Dividends  and
distributions  shall be  cumulative  from and after the date of issuance of such
shares of Participating  Preferred Stock, but any arrearage in payment shall not
pay interest.

          (iii)    Voting Rights. (a)  Except as otherwise required by law or as
set forth in  paragraph  (b), the holders of shares of  Participating  Preferred
Stock  shall not be  entitled  or  permitted  to vote on any matter  required or
permitted to be voted upon by the shareholders of the Corporation.

                   (b)     Unless the consent or approval of a greater number of
shares shall then be required by law, the affirmative  vote of the holders of at
least 66-2/3% of the outstanding shares of Participating Preferred Stock, voting
separately  as a single  class,  in person or by proxy,  at a special  or annual
meeting of shareholders called for the purpose,

                                        4

<PAGE>



shall be necessary  to (i)  authorize  the issuance  after the Issue Date of any
class of capital  stock that will rank as to payment of  dividends  or rights on
liquidation,  dissolution  or  winding  up of  the  Corporation  senior  to  the
Participating Preferred Stock, (ii) authorize,  adopt or approve an amendment to
the certificate of  incorporation  that would increase or decrease the par value
of the shares of Participating Preferred Stock, (iii) amend, alter or repeal the
certificate  of  incorporation  so as to  affect  the  shares  of  Participating
Preferred Stock adversely or (iv) effect the voluntary liquidation, dissolution,
winding  up,  recapitalization  or  reorganization  of the  Corporation,  or the
consolidation or merger of the Corporation with or into any other Person, or the
sale or other  distribution to another Person of all or substantially all of the
assets of the  Corporation;  provided,  however,  that no  separate  vote of the
holders of Participating  Preferred Stock shall be required to effect any of the
transactions described in clause (iv) above unless such transaction would either
require a class  vote  pursuant  to  clause  (i),  (ii) or (iii)  above or would
require a vote by any shareholders of the Corporation.

         (iv)     Redemption.  The shares of Participating Preferred Stock shall
not be redeemed or subject to redemption, whether at the option of the
Corporation or any holder thereof, or otherwise.

         (v)      Acquired Shares.  Any shares of Participating Preferred Stock
converted,   exchanged,   redeemed,  purchased  or  otherwise  acquired  by  the
Corporation or any of its subsidiaries in any manner whatsoever shall be retired
and  canceled  promptly  after  the  acquisition  thereof.  All such  shares  of
Participating  Preferred Stock shall upon their  cancellation  become authorized
but  unissued  shares of Class A  Preferred  Stock  and,  upon the  filing of an
appropriate  certificate  with the Department of State of the State of New York,
may be reissued as part of another series of Class A Preferred  Stock subject to
the conditions or  restrictions  on issuance set forth herein,  but in any event
may not be reissued as shares of Participating Preferred Stock unless all of the
shares of  Participating  Preferred  Stock  issued on the Issue  Date shall have
already been converted or exchanged.

          (vi)  Participating  Distribution upon Liquidation of the Corporation.
In addition to the preferential distribution payable to holders of Participating
Preferred Stock equal to the Stated Value (the  "Preferential  Distribution") as
provided for under Article  4(d)(C) of this  certificate  of  incorporation,  an
additional   participating   distribution   shall  be   payable  to  holders  of
Participating  Preferred  Stock  upon  voluntary  or  involuntary   liquidation,
dissolution or winding up of the Corporation (the "Participating  Distribution")
with the effect  that the total  distribution  to  holders of the  Participating
Preferred Stock shall be the greater of (a) the Preferential Distribution or (b)
the total distribution which holders of Participating Preferred Stock would have
received  if all  outstanding  shares  of  Participating  Preferred  Stock  were
converted  into  shares  of  common  stock  immediately  prior  to the  date for
calculating the total distribution  available to holders of preferred stocks and
common stocks. To achieve the distribution  required by the preceding  sentence,
the following calculation shall be made:


                                        5

<PAGE>



                                    (1)     Calculate  the sum of (a) the  total
                                            amounts  available for  distribution
                                            to holders of all  classes of common
                                            stock    after    payment   of   all
                                            preferential  distributions  to  all
                                            classes of  preferred  stocks of the
                                            Corporation,      including      the
                                            Preferential     Distribution     to
                                            Participating  Preferred Stock, plus
                                            (b)   the   total   amount   of  the
                                            Preferential Distribution to holders
                                            of   all   outstanding   shares   of
                                            Participating Preferred Stock.

                                    (2)     Divide   the   sum   calculated   in
                                            subparagraph (1) by the total number
                                            of shares of common stock into which
                                            the Participating Preferred Stock is
                                            convertible  and of all  classes  of
                                            common stock deemed  outstanding for
                                            purposes    of    calculating    the
                                            distribution     on     liquidation,
                                            dissolution  or  winding  up of  the
                                            Corporation.  The  product  of  this
                                            calculation   is  the   "Per   Share
                                            Distribution on Assumed Conversion."

                                    (3)     The excess, if any, of the Per Share
                                            Distribution  on Assumed  Conversion
                                            over the  Preferential  Distribution
                                            to  each   share  of   Participating
                                            Preferred Stock shall be distributed
                                            as a  Participating  Distribution to
                                            the  holders  of  the  Participating
                                            Preferred  Stock  upon  liquidation,
                                            dissolution  or  winding  up of  the
                                            Corporation.

           (vii)    Conversion.  (a) Any holder of Participating Preferred Stock
shall have the right, as its option,  at any time (but subject to the provisions
of paragraph  (vii)(b)) to convert,  subject to the terms and provisions of this
paragraph (vii),  any or all of such holder's shares of Participating  Preferred
Stock into such number of fully paid and nonassessable  shares of Class A Common
Stock as is equal to the  product  of the  number  of  shares  of  Participating
Preferred Stock being so converted  multiplied by the quotient of (i) the Stated
Value  divided by (ii) the  conversion  price of $12.00  per  share,  subject to
adjustment as provided in paragraph (vii)(d) (the "Conversion  Price"),  then in
effect.  Such conversion right shall be exercised by the surrender of the shares
of Participating  Preferred Stock to be converted to the Corporation at any time
during usual business hours at its principal  place of business to be maintained
by it,  accompanied  by written  notice that the holder  elects to convert  such
shares and specifying the name or names (with  addresses) in which a certificate
or  certificates  for shares of Class A Common Stock are to be issued and (if so
required by the Corporation) by a written  instrument or instruments of transfer
in form reasonably  satisfactory to the Corporation  duly executed by the holder
or its duly  authorized  legal  representative  and transfer tax stamps or funds
therefor,   if  required   pursuant  to  paragraph   (vii)(k).   All  shares  of
Participating  Preferred Stock  surrendered for conversion shall be delivered to
the  Corporation  for  cancellation  and  canceled by it and no shares  shall be
issued in lieu thereof.

                                        6

<PAGE>




               (b)     As promptly as practicable after the surrender, as herein
provided, of any shares of Participating Preferred Stock for conversion pursuant
to paragraph  (vii)(a),  the  Corporation  shall  deliver to or upon the written
order of the holder of the shares so surrendered a certificate  or  certificates
representing  the number of fully paid  non-assessable  shares of Class A Common
Stock into which such shares may be or have been  converted in  accordance  with
the provisions of this paragraph (vii).  Subject to the following  provisions of
this paragraph and of paragraph  (vii)(d),  such  conversion  shall be deemed to
have been made immediately  prior to the close of business on the date that such
shares shall have been surrendered in satisfactory form for conversion,  and the
Person or Persons entitled to receive the Class A Common Stock  deliverable upon
conversion of such shares shall be treated for all purposes as having become the
record holder or holders of such Class A Common Stock at such time.

               (c)     To the extent permitted by law, when shares of
Participating  Preferred Stock are converted,  all unpaid dividends  (whether or
not currently payable) on the Participating  Preferred Stock so converted to the
date of conversion  shall be immediately  due and payable and must accompany the
shares of the Class A Common Stock issued upon such conversion.

               (d)     The Conversion Price shall be subject to adjustment as
follows:

                     (1)      In case the Corporation shall at any time or from
time to time (A) pay a dividend or make a distribution on the outstanding shares
of Class A Common Stock in Class A Common Stock,  (B) sub-divide the outstanding
shares of Class A Common Stock into a larger  number of shares,  (C) combine the
outstanding  shares of Class A Common  Stock into a smaller  number of shares or
(D) issue any shares of its capital stock in a  reclassification  of the Class A
Common  Stock,  then,  and in each such  case,  the  Conversion  Price in effect
immediately  prior to such event  shall be adjusted  (and any other  appropriate
actions  shall be taken by the  Corporation)  so that the holder of any share of
Participating  Preferred Stock  thereafter  surrendered for conversion  shall be
entitled  to  receive  the  number of  shares  of Class A Common  Stock or other
capital stock of the Corporation that such holder would have owned or would have
been entitled to receive upon or by reason of any of the events described above,
had such share of Participating Preferred Stock been converted immediately prior
to the occurrence of such event.  An adjustment  made pursuant to this paragraph
(vii)(d)(1)  shall become  effective  retroactively  (A) in the case of any such
dividend or  distribution,  to the  opening of  business on the day  immediately
following  the close of  business on the record  date for the  determination  of
holders  of  Class  A  Common  Stock   entitled  to  receive  such  dividend  or
distribution  or  (B) in  the  case  of any  such  subdivision,  combination  or
reclassification,  to the close of business on the day upon which such corporate
action becomes effective.

                      (2)      In case the Corporation shall at any time or from
time to time issue or sell shares of Class A Common Stock or Class B Common
Stock (or

                                        7

<PAGE>



securities  convertible  into or exchangeable for shares of Class A Common Stock
or Class B Common  Stock),  or any options,  warrants or other rights to acquire
shares of Class A Common  Stock or Class B Common  Stock (other than (x) options
granted to any  employee  or  director  of the  Corporation  pursuant to a stock
option plan  approved  by the  shareholders  of the  Corporation,  (y)  options,
warrants or rights  granted to each holder of Class A Common Stock or (z) rights
issued  pursuant  to  a  shareholder  right  plans,  "poison  pill"  or  similar
arrangement that complies with paragraph (vii)(j)) for a consideration per share
less than the Current  Market Price at the record date or issuance  date, as the
case may be (the "Date"),  referred to in the following  sentence  (treating the
price per share of any security  convertible or exchangeable or exercisable into
Class A Common  Stock and/or Class B Common Stock as equal to (A) the sum of the
price for such security  convertible,  exchangeable or exercisable  into Class A
Common  Stock  and/or  Class B Common  Stock plus any  additional  consideration
payable (without regard to any  anti-dilution  adjustments) upon the conversion,
exchange or exercise of such  security  into Class A Common Stock and/or Class B
Common Stock  divided by (B) the number of shares of Class A Common Stock and/or
Class B Common Stock  initially  underlying  such  convertible,  exchangeable or
exercisable security),  other than issuances or sales for which an adjustment is
made pursuant to another paragraph of this paragraph (vii)(d), then, and in each
case,  the  Conversion  Price then in effect  shall be adjusted by dividing  the
Conversion  Price  in  effect  on the day  immediately  prior  to the  Date by a
fraction (x) the numerator of which shall be the sum of the numbers of shares of
Class A Common Stock and Class B Common Stock  outstanding  immediately prior to
the Date plus the number of additional  shares of Class A Common Stock and Class
B Common  Stock  issued or to be issued (or the  maximum  number into which such
convertible or exchangeable  securities initially may convert or exchange or for
which such options,  warrants or other right initially may be exercised) and (y)
the  denominator  of which  shall be the sum of the  number of shares of Class A
Common Stock and Class B Common Stock outstanding  immediately prior to the Date
plus the number of shares of Class A Common  Stock and Class B Common Stock that
the aggregate  consideration  (if any of such aggregate  consideration  is other
than cash,  as valued by the Board of  Directors  including  a  majority  of the
directors  who are not officers or employees  of the  Corporation  or any of its
subsidiaries,  which  determination  shall  be  conclusive  and  described  in a
resolution  of the Board of Directors)  for the total number of such  additional
shares of Class A Common  Stock  and/or  Class B Common Stock so issued (or into
which such  convertible or  exchangeable  securities may convert or exchange for
which such options, warrants or other rights may be exercised plus the aggregate
amount  of any  additional  consideration  initially  payable  upon  conversion,
exchange or  exercise of such  security)  would  purchase at the Current  Market
Price. Such adjustment shall be made whenever such shares, securities,  options,
warrants or other rights are issued, and shall become effective retroactively to
a date  immediately  following the close of business (i) in the case of issuance
to  shareholders  of the  Corporation,  as  such,  on the  record  date  for the
determination  of  shareholders  entitled to receive  such  shares,  securities,
options,  warrants or other rights and (ii) in all other cases, on the date (the
"Issuance Date") of such issuance;  provided, however, that the determination as
to whether an  adjustment  is  required to be made  pursuant  to this  paragraph
(vii)(d)(2)  shall  only be made  upon  the  issuance  of  such  shares  or such
convertible

                                                         8

<PAGE>



or exchangeable securities,  options, warrants or other rights, and not upon the
issuance of the security into which such  convertible or  exchangeable  security
converts or exchanges,  or the security  underlying  such  options,  warrants or
other right.

                    (3)      In case the Corporation or any subsidiary thereof
shall, at any time or from time to time while any of the Participating Preferred
Stock is outstanding,  make a Pro Rata Repurchase, the Conversion Price shall be
adjusted by dividing the Conversion  Price in effect  immediately  prior to such
action by a fraction  (which in no event shall be less than one),  the numerator
of which  shall be the  product  of (i) the  number  of shares of Class A Common
Stock and Class B Common  Stock  outstanding  immediately  before  such Pro Rata
Repurchase minus the number of shares of Class A Common Stock and Class B Common
Stock  repurchased  in such Pro Rata  Repurchase  and (ii) the Current  Modified
Market Price as of the day immediately  preceding the first public  announcement
by the  Corporation  of the intent to effect such Pro Rata  Repurchase,  and the
denominator  of which  shall be (i) the  product  of (x) the number of shares of
Class A Common Stock and Class B Common  Stock  outstanding  immediately  before
such Pro Rata Repurchase and (y) the Current Modified Market Price as of the day
immediately  preceding the first public  announcement  by the Corporation of the
intent to effect  such Pro Rata  Repurchase  minus (ii) the  aggregate  purchase
price of the Pro Rata Repurchase.

                       (4)      In case the Corporation at any time or from time
to time shall take any action affecting its Class A Common Stock,  other than an
action described in any of paragraph (vii)(d)(1) through paragraph  (vii)(d)(3),
inclusive,  or paragraph (vii)(g),  then, the Conversion Price shall be adjusted
in such manner and at such time as the Board of Directors of the  Corporation in
good faith determines to be equitable in the circumstances (such  determinations
to be evidenced in a  resolution,  a certified  copy of which shall be mailed to
the holders of the Participating Preferred Stock).

                       (5)      The Corporation may make such reductions in the
Conversion Price, in addition to those required by subparagraphs (1) through (4)
of this paragraph (vii)(d),  as the Board of Directors considers to be advisable
in order to avoid or to  diminish  any  income  tax to holders of Class A Common
Stock or rights to purchase Class A Common Stock  resulting from any dividend or
distribution  of stock (or rights to acquire stock) or from any event treated as
such for income tax purposes.

                       (6)      Notwithstanding anything herein to the contrary,
no  adjustment  of the  Conversion  Price  shall be  required  pursuant  to this
paragraph  (vi)(d)  by  reason  of the  initial  issuance  or sale of any of the
4,166,667 authorized shares of Participating Preferred Stock.

                       (7)      Notwithstanding anything herein to the contrary,
no adjustment  under this  paragraph  (vii)(d) need to be made to the Conversion
Price unless such  adjustment  would require an increase or decrease of at least
1% of the  Conversion  Price then in  effect.  Any  lesser  adjustment  shall be
carried forward and shall be made at the time

                                        9

<PAGE>



of and together with the next subsequent  adjustment,  which,  together with any
adjustment or  adjustments  so carried  forward,  shall amount to an increase or
decrease  of at  least  1% of  such  Conversion  Price.  Any  adjustment  to the
Conversion  Price  carried  forward  and  not  theretofore  made  shall  be made
immediately  prior to the  conversion of any shares of  Participating  Preferred
Stock pursuant hereto; provided,  however, that any such adjustment shall in any
event be made no later than one year after the  occurrence  of the event  giving
rise to such adjustment.

                  (e)     Upon any increase or decrease in the Conversion Price,
then,  and in each such case,  the  Corporation  promptly  shall deliver to each
registered  holder of  Participating  Preferred Stock at least ten Business Days
prior to effecting any of the foregoing  transactions a  certificate,  signed by
the President or a Vice President and by the Treasurer or an Assistant Treasurer
or the Secretary or an Assistant Secretary of the Corporation,  setting forth in
reasonable  detail the event  requiring the  adjustment  and the method by which
such  adjustment  was  calculated  and  specifying  the  increased  or decreased
Conversion Price then in effect following such adjustment.

            (f)     No fractional shares or scrip representing fractional
shares  shall be issued  upon the  conversion  of any  shares  of  Participating
Preferred Stock. If more than one share of  Participating  Preferred Stock shall
be surrendered for conversion at one time by the same holder, the number of full
shares  of  Class A Common  Stock  issuable  upon  conversion  thereof  shall be
computed  on  the  basis  of  the  aggregate  Stated  Value  of  the  shares  of
Participating Preferred Stock so surrendered.  If the conversion of any share or
shares of Participating  Preferred Stock results in a fraction,  an amount equal
to such fraction  multiplied  by the Current  Market Price of the Class A Common
Stock on the Business Day preceding the day of conversion  shall be paid to such
holder in cash by the  Corporation  on the date of issuance of the  certificates
representing the shares by the Corporation upon such conversion.

            (g)     In case of any capital reorganization or reclassification or
other change of  outstanding  shares of Class A Common Stock,  or in case of any
consolidation  or merger of the  Corporation  with or into another Person (other
than a  consolidation  or merger in which the  Corporation  is the  resulting or
surviving Person and which does not result in any  reclassification or change of
outstanding  Class A Common Stock),  or in case of any sale or other disposition
to another Person of all or  substantially  all of the assets of the Corporation
(any of the foregoing, a "Transaction"),  the Corporation,  or such successor or
purchasing  Person, as the case may be, shall execute and deliver to each holder
of  Participating  Preferred Stock at least ten Business Days prior to effecting
any of the foregoing Transactions a certificate that the holder of each share of
Participating Preferred Stock then outstanding shall have the right hereafter to
convert such share of Participating  Preferred Stock into the kind and amount of
shares of stock or other  securities (of such  Corporation or another issuer) or
property or cash receivable  upon such  Transaction by a holder of the number of
shares of Class A Common Stock into which such share of Participating  Preferred
Stock could have been converted immediately prior to such

                                                        10

<PAGE>



transaction.  Such  certificate  shall provide for adjustments  that shall be as
nearly equivalent as may be practicable to the adjustments  provided for in this
paragraph  (vii).  If, in the case of any such  Transaction,  the  stock,  other
securities,  cash or property receivable thereupon by a holder of Class A Common
Stock  includes  shares of stock or other  securities of a Person other than the
successor or purchasing Person and other than the Corporation, which controls or
is controlled by the successor or purchasing Person or which, in connection with
such Transaction, issues, stock securities, other property or cash to holders of
Class A Common  Stock,  then such  certificate  also shall be  executed  by such
Person, and such Person shall, in such certificate, specifically acknowledge the
obligations  of  such  successor  or  purchasing   Person  and  acknowledge  its
obligations  to issue such  stock,  securities,  other  property  or cash to the
holders of the  Participating  Preferred  Stock upon conversion of the shares of
Participating  Preferred  Stock  as  provided  above.  The  provisions  of  this
paragraph  (vii) and any equivalent  thereof in any such  certificate  similarly
shall apply to successive Transactions.

         (h) In  case at any  time  or  from  time to time:

                    (1)      the Corporation shall authorize the granting to the
holders of its Class A Common  Stock of rights or warrants to  subscribe  for or
purchase any shares of stock of any class or of any other rights or warrants;

                    (2)      there shall be any reclassification of the Class A
Common Stock (other than a subdivision or combination of the outstanding Class A
Common Stock,  or a change in par value,  or from par value to no par value,  or
from no par value to par  value),  or any  consolidation  or merger to which the
Corporation  is a party  and  for  which  approval  of any  shareholders  of the
Corporation  is  required,   or  any  sale  or  other   disposition  of  all  or
substantially all of the assets of the Corporation; or

                    (3)      the voluntary or involuntary dissolution,
liquidation or winding up of the Corporation;

then the  Corporation  shall  mail to each  holder of  shares  of  Participating
Preferred Stock at such holder's  address as it appears on the transfer books of
the  Corporation,  at least 20 days  prior to the  applicable  date  hereinafter
specified,  a notice  stating  (x) the date on which a record is to be taken for
the purpose of such rights or warrants  or, if a record is not to be taken,  the
date as of which the holders of Class A Common Stock of record to be entitled to
such   rights   are  to  be   determined,   or  (y)  the  date  on  which   such
reclassification,   consolidation,   merger,  sale,   conveyance,   dissolution,
liquidation  or winding up is  expected  to become  effective.  Such notice also
shall specify the date as of which it is expected that holders of Class A Common
Stock of record  shall be entitled to  exchange  their Class A Common  Stock for
shares of stock or other  securities or property or cash  deliverable  upon such
reclassification,   consolidation,   merger,  sale,   conveyance,   dissolution,
liquidation or winding up.
                                       11

<PAGE>



                    (i)     The Corporation shall at all times reserve and keep
available for issuance upon the conversion of the Participating Preferred Stock,
such number of its  authorized  but  unissued  shares of Class A Common Stock as
will from time to time be sufficient to permit the conversion of all outstanding
shares of Participating Preferred Stock.

                    (j)     The Corporation shall not adopt a shareholder rights
plan, "poison pill" or similar arrangement unless such plan or arrangement shall
provide that each holder of a share of  Participating  Preferred  Stock shall be
entitled  to receive  thereunder  rights for each share of Class A Common  Stock
that may be issued  upon  conversion  of such share of  Participating  Preferred
Stock in an amount  equal to the amount of rights  issued  with  respect to each
outstanding share of Class A Common Stock pursuant to such plan.

                    (k)     The issuance or delivery of certificates for Class A
Common Stock upon the  conversion  of shares of  Participating  Preferred  Stock
shall be made without charge to the converting holder of shares of Participating
Preferred Stock for such  certificates or for any tax in respect of the issuance
or delivery of such certificates or the securities represented thereby, and such
certificates shall be issued or delivered in the respective names of, or in such
names  as may be  directed  by,  the  holders  of the  shares  of  Participating
Preferred Stock converted;  provided, however, that the Corporation shall not be
required to pay any tax that may be payable in respect of any transfer  involved
in the issuance and delivery of any such  certificate  in a name other than that
of the holder of the shares of Participating Preferred Stock converted,  and the
Corporation shall not be required to issue or deliver such  certificates  unless
or until the Person or Persons requesting the issuance or delivery thereof shall
have paid to the Corporation the amount of such tax or shall have established to
the reasonable satisfaction of the Corporation that such tax has been paid.

                     (l)     To the extent that pursuant to the terms of this
paragraph  (vii),  the  Participating  Preferred  Stock is convertible  into any
securities  or property  other than Class A Common  Stock,  then for purposes of
this  Article  4(d)(F),  references  to Class A  Common  Stock  shall be  deemed
appropriately amended to refer to such other securities or property.

                     (viii)   Definitions.  As used in this Article 4(d)(F), the
following terms shall have the meanings indicated:

                      (a)     An "Affiliate" of, or a person "affiliated" with a
specified  Person,  means a Person that directly,  or indirectly  through one or
more intermediaries,  controls,  or is controlled by, or is under common control
with,  the  Person   specified.   The  term   "control"   (including  the  terms
"controlling,"  "controlled  by" and  "under  common  control  with")  means the
possession, direct or indirect, of the power to direct or cause the direction of
the management and policies of a person, whether through the ownership of voting
securities, by contract, or otherwise.


                                       12

<PAGE>



                  (b)     "Business Day" shall mean any day other than a
Saturday,  Sunday or other day on which commercial banks in the City of New York
are authorized or required by law or executive order to close.

                   (c)     "Current Market Price" per share shall mean, on any
date  specified  herein for the  determination  thereof,  (A) the average  daily
Market  Price of the Class A Common  Stock  for those  days  during  the  period
commencing not more than 30 days before, and ending not later than such date, on
which the  national  securities  exchanges  were open for trading or the Class A
Common Stock was quoted in the  over-the-counter  market, and (B) if the Class A
Common  Stock  is not  then  listed  or  admitted  to  trading  on any  national
securities exchange or quoted in the  over-the-counter  market, the Market Price
on such date.

                   (d)     "Current Modified Market Price" per share shall mean,
on any date  specified  herein for the  determination  thereof,  (A) the average
daily  Modified  Market  Price of the Class A Common Stock for those days during
the period  commencing  not more than 30 days before,  and ending not later than
such date, on which the national  securities  exchanges were open for trading or
the Class A Common Stock was quoted in the  over-the-counter  market, and (B) if
the  Class A Common  Stock is not then  listed or  admitted  to  trading  on any
national  securities  exchange  or quoted in the  over-the-counter  market,  the
Modified Market Price on such date.

                   (e)     "Exchange Act" shall mean the Securities Exchange Act
of 1934, as amended, and the rules and regulations of the Securities and
Exchange Commission thereunder.

                   (f)     "Fair Market Value" shall mean the amount which a
willing buyer would pay a willing seller in an arm's length transaction.

                   (g)     "Issue Date" shall mean the first date on which
shares of Participating Preferred Stock are issued.

                   (h)     "Market Price" shall mean, per share of Class A
Common Stock, on any date specified  herein:  (a) the closing price per share of
the Class A Common Stock on such date  published in The Wall Street  Journal or,
if no such closing  price on such date is published in The Wall Street  Journal,
the  closing bid price on such date,  as  officially  reported on the  principal
national securities exchange on which the Class A Common Stock is then listed or
admitted  to trading;  or (b) if the Class A Common  Stock is not then listed or
admitted to trading on any national  securities  exchange but is designated as a
national market system security by the NASD, the last trading price of the Class
A Common Stock on such date;  or (c) if there shall have been no trading on such
date or if the Class A Common Stock is not so designated,  the reported  closing
bid  price of the  Class A Common  Stock,  on such  date as shown by the  Nasdaq
National Market or other over-the-counter market and reported by any member firm
of the New York Stock Exchange selected

                                       13

<PAGE>



by the  Corporation;  or (d) if none of (a), (b) or (c) is applicable,  a market
price  per  share  determined  at  the  Corporation's  expense  by a  nationally
recognized  appraiser  chosen by the  holders  of a  majority  of the  shares of
Participating  Preferred Stock and approved by the  Corporation,  which approval
shall not be unreasonably  withheld. If no such appraiser is chosen more than 20
Business Days after notice of the necessity of such calculation  shall have been
delivered by the Corporation to the holders of  Participating  Preferred  Stock,
then the appraiser shall be chosen by the Corporation.

                  (i)     "Modified Market Price" shall mean, per share of Class
A Common Stock, on any date specified herein: (a) the closing price per share of
the Class A Common Stock on such date  published in The Wall Street  Journal or,
if no such closing  price on such date is published in The Wall Street  Journal,
the closing asked price on such date,  as  officially  reported on the principal
national securities exchange on which the Class A Common Stock is then listed or
admitted  to trading;  or (b) if the Class A Common  Stock is not then listed or
admitted to trading on any national  securities  exchange but is designated as a
national market system security by the NASD, the last trading price of the Class
A Common Stock on such date;  or (c) if there shall have been no trading on such
date or if the Class A Common Stock is not so designated,  the reported  closing
asked  price of the  Class A Common  Stock on such  date as shown by the  Nasdaq
National Market or other over-the-counter market and reported by any member firm
of the New York Stock Exchange  selected by the  Corporation;  or (d) if none of
(a),  (b) or (c) is  applicable,  a market  price  per share  determined  at the
Corporation's expense by a nationally recognized appraiser chosen by the holders
of a majority of the shares of Participating Preferred Stock and approved by the
Corporation,  which  approval  shall not be  unreasonably  withheld.  If no such
appraiser is chosen more than 20 Business  Days after notice of the necessity of
such calculation  shall have been delivered by the Corporation to the holders of
Participating  Preferred  Stock,  then  the  appraiser  shall be  chosen  by the
Corporation.

                  (j)     "NASD" shall mean the National Association of
Securities Dealers, Inc.

                  (k)     "Person" shall mean any individual, firm, corporation,
partnership,  limited liability company or partnership,  trust,  incorporated or
unincorporated  association,  joint venture, joint stock company, government (or
any agency or political  subdivision  thereof) or other entity of any kind,  and
shall include any successor (by merger or otherwise) of such entity.

                  (l)     "Pro Rata Repurchase" shall mean any purchase of
shares of Class A Common Stock or Class B Common Stock by the  Corporation or by
any of its  subsidiaries  whether  for  cash,  shares  of  capital  stock of the
Corporation,  other securities of the Corporation,  evidences of indebtedness of
the  Corporation or any other Person or any other property  (including,  without
limitation,   shares  of  capital  stock,   other  securities  or  evidences  of
indebtedness of a subsidiary of the  Corporation),  or any combination  thereof,
effected  while  any  of  the  shares  of  Participating   Preferred  Stock  are
outstanding, which

                                       14

<PAGE>



purchase is subject to Section  13(e) of the Exchange Act or is made pursuant to
an offer made available to all holders of Class A Common Stock or Class B Common
Stock.

SEVENTH:  The certificate of incorporation of the Corporation is hereby amended
to require  unanimous  approval  of the  Corporation's  Board of  Directors  for
certain major corporate actions.

                  To  accomplish  this,  the  following new Article 10 hereby is
added to the certificate of incorporation:

         10. Until such time as the Investors and any permitted  assignees under
         the Shareholders Agreement shall own, in the aggregate,  15% or less of
         the outstanding Class A Common Stock (assuming conversion of all shares
         of Participating Preferred Stock into Class A Common Stock):

                  (a) All of the directors of the  Corporation  shall be present
at any  meeting  of the  directors  in order  to  constitute  a  quorum  for the
transaction  of any Major  Corporate  Actions (as defined in  subparagraph  (b))
below; and

                  (b)  Each  of the  following  actions  (the  "Major  Corporate
Actions")  shall  require the  unanimous  approval  of all of the  Corporation's
directors voting thereon (excluding directors who abstain from voting):

                     (i)      any amendment or modification of the Corporation's
         Restated Certificate of Incorporation, as amended, or ByLaws;

                     (ii)   any   merger,   consolidation,   amalgamation,
         recapitalization or other form of business  combination (other that any
         acquisition   that  would  be  permitted  under  paragraph  (d)  below)
         involving the Corporation or any subsidiary of the Corporation;

                     (iii) any sale, conveyance,  lease, transfer or other
         disposition  of  all  or  substantially   all  of  the  assets  of  the
         Corporation;

                     (iv) any single  acquisition or disposition or series
         of related  acquisitions  or  disposition  of assets,  including  stock
         (whether by purchase,  merger or  otherwise),  in the Principal Line of
         Business (as hereinafter  defined) of the  Corporation  involving gross
         consideration in excess of $15 million;

                      (v)  any  change  in  the  line  of  business   (food
         processing,   packaging,   distribution   and  canning  of  fruits  and
         vegetables and other business  operations  complementary  or incidental
         thereto) of the Corporation and its  subsidiaries  (the "Principal Line
         of Business"), whether by acquisition of assets or otherwise; provided,
         that the Corporation and its subsidiaries may

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<PAGE>



         change or dispose of any  existing  business  or acquire  any  business
         that, in each case, is not within their Principal Line of Business,  if
         the  consolidated  net  sales  from all such  business  engaged  in (or
         proposed to be engaged in) by the Corporation  and its  subsidiaries do
         not exceed in the  aggregate  2% of the  consolidated  net sales of the
         Corporation and its subsidiaries (determined by reference to the latest
         annual  or  quarterly  period  in  the  latest  available  consolidated
         financial statements of the Corporation and any business proposed to be
         acquired);

                           (vi) any issuance of or  agreement  to issue,  or any
         repurchase, redemption or other acquisition or agreement to repurchase,
         redeem  or  otherwise  acquire,  any  shares  of  capital  stock of the
         Corporation  or  any  of  its   subsidiaries  or  rights  of  any  kind
         convertible  into or  exercisable  or  exchangeable  for, any shares of
         capital stock of the  Corporation  or any of its  subsidiaries,  or any
         option, warrant or other subscription or purchase right with respect to
         shares of capital stock except for (i) any stock buybacks not to exceed
         $100,000 in any one transaction or $1 million in the aggregate and (ii)
         any  issuances of shares of Class A Common Stock  pursuant to the terms
         of Seneca Foods  Corporation  Employees'  Savings Plan in effect on the
         date hereof;

                           (vii)  any  change  in  the  Corporation's  certified
         public  accountants  from  Deloitte & Touche LLP, or any  successor  of
         Deloitte & Touche LLP;

                           (viii) the  settlement of any litigation to which the
         Corporation or any of its subsidiaries is a party involving the payment
         by the Corporation or its  subsidiaries of an aggregate  amount greater
         than 5% of the Company's  Adjusted Tangible Net Worth, or involving the
         consent to any injunctive or similar relief; and

                           (ix) the  commencement  by the  Corporation or any of
         its subsidiaries or proceedings under any existing or future law of any
         jurisdiction,  domestic or foreign, relating to bankruptcy, insolvency,
         reorganization  or  relief  of  debtors,  seeking  to have an order for
         relief  entered  with  respect  to it, or seeking  to  adjudicate  it a
         bankrupt  or  insolvent,   or  seeking   reorganization,   arrangement,
         adjustment, winding-up, liquidation,  dissolution, composition or other
         relief with  respect to it or its debts,  or seeking  appointment  of a
         receiver, trustee, custodian, conservator or other similar official for
         it or for all or any substantial  part of its assets,  or the making by
         the Corporation or any of its subsidiaries of a general  assignment for
         the benefit of its creditors.


                                       16

<PAGE>



To the extent that the  above-referenced  Board  approval is not  obtained  with
respect to any Major Corporate  Action,  the Corporation may not take or perform
such  Major  Corporate  Action.   For  purposes  of  paragraph  (h)  above,  the
Corporation's  "Adjusted  Tangible  Net Worth" shall mean (i) the net book value
(after deducting related depreciation, obsolescence, amortization, valuation and
other proper  reserves,  which  reserves will be  determined in accordance  with
generally accepted accounting principles) at which the assets of the Corporation
and its  subsidiaries on a consolidated  basis (except (w) patents,  copyrights,
trademarks, trade names, franchises, goodwill and other similar intangibles, (x)
unamortized debt discount and expense, (y) accounts, notes and other receivables
due from any person directly or indirectly  controlling,  controlled by or under
common control with the Corporation,  and (z) write-ups in the book value of any
fixed asset resulting from a revaluation  thereof effective after June 22, 1998)
are shown on the latest available  consolidated balance sheet of the Corporation
on such date minus (ii) the amount at which the  liabilities of the  Corporation
and its subsidiaries are shown on such consolidated  balance sheet (including as
liabilities all reserves for  contingencies  and other potential  liabilities as
shown on such consolidated balance sheet).

EIGHTH:  The manner in which shares of the Corporation  shall be changed  hereby
upon the filing of this certificate by the Department of State is as follows:
<TABLE>
<CAPTION>

          Shares Changed Hereby                                   Shares Resulting From Change
<S>                                                         <C>
Class A Common Stock with a par value of                    Class A Common Stock with a par value of
$0.25 per share:                                            $0.25 per share:

         3,143,125 issued shares                                     3,143,125 issued shares
         6,856,875 unissued shares                                   16,856,875 unissued shares

Preferred Stock with $.025 par value per                    Preferred Stock with $.025 par value per
share, Class A:                                             share, Class A:

         807,240 issued shares                                       807,240 issued shares
         3,192,760 unissued shares                                   7,392,760 unissued shares
</TABLE>


NINTH:  The  foregoing  amendments  of the  certificate  of  incorporation  were
authorized at a meeting of the Board of Directors, followed by the votes cast in
person or by proxy of the  holders of record of a majority  of the votes cast in
favor of or  against  such  action  at an  annual  shareholders  meeting  of the
Corporation  by the shareholders entitled to vote thereon.



                                       17

<PAGE>


                  IN  WITNESS   WHEREOF,   the  undersigned   have  caused  this
Certificate  of Amendment to be executed this _____ day of  _____________  1998,
and affirm that the statements made herein are true under penalty of perjury.

                                              SENECA FOODS CORPORATION


                                              By:___________________________
                                                 Name:  Kraig H. Kayser
                                                 Title: President


                                              By:___________________________
                                                 Name:  Jeffrey L. Van Riper
                                                 Title: Secretary









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