SENECA FOODS CORP /NY/
8-K, 1998-09-17
CANNED, FRUITS, VEG, PRESERVES, JAMS & JELLIES
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                     SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                              --------------------



                                    FORM 8-K


                                 CURRENT REPORT


                     Pursuant to Section 13 or 15(d) of the

                         Securities Exchange Act of 1934




Date of Report (Date of earliest event reported) September 2, 1998


                            Seneca Foods Corporation
             (Exact name of registrant as specified in its charter)



      New York                         0-1989            16-0733425
(State or other jurisdiction        (Commission         (I.R.S. Employer
    of incorporation)                File Number)      Identification No.)

1162 Pittsford-Victor Road, Pittsford, New York                  14534
- ----------------------------------------------------------------------
(Address of principal executive offices)                       (Zip Code)



Registrant's telephone number, including area code 716/385-9500



                                 Not Applicable
           Former name or former address, if changed since last report



                         This document contains 7 pages.


<PAGE>



                     The Exhibit Index is located on Page 7.


<PAGE>




                                        
                                    FORM 8-K
                            SENECA FOODS CORPORATION
                            ------------------------

Item 1.           Changes in Control of Registrant.

                  See discussion in Item 5 below.

Item 5.           Other Events.

                  On September 2, 1998, the Registrant consummated a $50 million
equity investment  previously  described in the Company's Current Report on Form
8-K filed with the Securities and Exchange Commission (the "Commission") on July
2, 1998. The equity  investment  resulted from a Rights Offering to Registrant's
common  shareholders  as  described  in the  following  paragraph  (the  "Rights
Offering") and a Stock Purchase Agreement (the "Stock Purchase  Agreement") with
certain investors as described in the second following paragraph.

                  The Rights Offering consisted of a distribution payable to the
holders of the Registrant's Class A common stock, $0.25 par value per share (the
"Class A Common Stock") and Class B common stock, $0.25 par value per share (the
"Class B Common Stock" and together  with the Class A Common Stock,  the "Common
Stock"),  whereby, each holder of Common Stock received a right (the "Right") to
purchase at a subscription price of $12.00 per share (the "Subscription Price"),
shares of Convertible  Participating  Preferred  Stock,  $12.00 stated value per
share  (the  "New  Preferred  Stock").  The  shares of New  Preferred  Stock are
convertible immediately on a share-for-share basis into shares of Class A Common
Stock. The Registrant  distributed  one-half of a Right for each share of Common
Stock held of record as of July 13, 1998.  Each whole Right  entitled the holder
thereof (a "Rights Holder") to receive upon payment of the  Subscription  Price,
one share of New  Preferred  Stock.  The Rights were  evidenced by  Subscription
Certificates  transferable  by the holders  thereof.  The Rights expired at 5:00
p.m.,  Eastern  Daylight Time, on August 27, 1998.  Holders of the  Registrant's
Common Stock acquired  1,146,639  shares of New Preferred Stock under the Rights
Offering for a total investment of $13,759,668.




<PAGE>



                  Pursuant  to the Stock  Purchase  Agreement  with  Carl  Marks
Strategic  Investments,   L.P.,  a  Delaware  limited  partnership,  Carl  Marks
Strategic  Investments II, L.P., a Delaware limited partnership and Uranus Fund,
Ltd., a Cayman Islands corporation (collectively,  the "New Investors"), the New
Investors  agreed to (i) purchase from the  Registrant  1,166,667  shares of New
Preferred Stock for a total  investment of $14,000,004 (or $12.00 per share) and
(ii) act as standby  purchasers  with respect to up to  2,500,000  shares of New
Preferred  Stock not purchased by the  Registrant's  shareholders  in the Rights
Offering.  The  Registrant  was not  required  to sell under the Stock  Purchase
Agreement and the Rights  Offering more than  4,166,667  shares of New Preferred
Stock at a total price of  $50,000,004.  The New  Investors  acquired a total of
3,019,895  shares of New  Preferred  Stock for an  aggregate  purchase  price of
$36,238,740.  The total  investment  received  by the Company as a result of the
Rights Offering and investment by the New Investors was  $49,998,408  (4,166,534
shares of New Preferred Stock).

                  Concurrently  with  the  Stock  Purchase  Agreement,  the  New
Investors, the Registrant, and certain of its substantial shareholders,  entered
into  a  Shareholders   Agreement   dated  June  22,  1998  (the   "Shareholders
Agreement").  The members of the Kayser and Wolcott  families  agreed to certain
restrictions on sales by them of shares of (i) Class A Common Stock,  (ii) Class
B Common  Stock,  (iii) New  Preferred  Stock and (iv) other  securities  of the
Registrant that are entitled to vote in the election of directors (the "Shares")
including a general  restriction against sales of Shares to third persons before
September 2, 2000.



<PAGE>



                  The  consummation of the foregoing  agreements  permit the New
Investors to participate significantly in the governance of the Registrant. As a
result of the equity investment  transaction (and assuming  conversion of all of
the shares of New  Preferred  Stock into Class A Common Stock) the New Investors
and certain of the Company's  existing  shareholders that are related to the New
Investors through family  relationships and common ownership of certain business
entities  collectively  exercise  approximately 16% of the total voting power of
the  Company  (in an election  of  directors).  The terms of the Stock  Purchase
Agreement and Shareholders  Agreement  provide other  opportunities  for the New
Investors to exercise  influence over the Company.  One such provision  required
that the  Registrant's  Board  of  Directors  be  increased  from  seven to nine
members.  The two  new  positions  have  been  filled  by  designees  of the New
Investors,  Andrew M. Boas and Arthur H. Baer (the  "Investor  Designees").  The
Investor  Designees  will continue to be nominated for election to the Board and
shareholders who executed the  Shareholders  Agreement will continue to vote for
the Investor  Designees until the Stock Purchase Agreement is terminated or such
time as the New Investors no longer own, in the  aggregate,  at least 10% of the
Registrant's Class A Common Stock (assuming  conversion of all shares of the New
Preferred  Stock into Class A Common  Stock).  As required  by the  Shareholders
Agreement,  the Investor  Designees have been nominated to the committees of the
Registrant's Board of Directors so that the Investor Designees comprise at least
22% of any such committees. Moreover, the Registrant has amended its Certificate
of Incorporation  to require  unanimous  approval of the  Registrant's  Board of
Directors  (excluding  directors  who abstain from  voting) for certain  defined
"major  corporate  actions",  including (i) any amendment or modification to the
Registrant's   Certificate  of  Incorporation  or  Bylaws;   (ii)  any  business
combination;  (iii)  any sale or  transfer  of all or  substantially  all of the
assets  of the  Registrant;  (iv)  certain  issuances  of  securities;  (v)  any
acquisition or disposition or series of related  acquisitions or dispositions of
assets  involving  gross  consideration  in excess of $15 million;  (vi) certain
changes  in  the  Registrant's  line  of  business;  (vii)  any  change  in  the
Registrant's  certified  public  accountants;  (viii) the  settlement of certain
litigation;  or (ix) the commencement by the Registrant of proceedings  relating
to  bankruptcy,  insolvency,  reorganization  or relief of debtors  (the  "Major
Corporate  Actions").  The requirement of unanimous Board approval for the Major
Corporate Actions (excluding  directors who abstain from voting) terminates when
the  New  Investors  no  longer  own,  in the  aggregate,  at  least  15% of the
Registrant's  Class A Common  Stock  (assuming  conversion  of all shares of New
Preferred Stock into shares of Class A Common Stock).

                  Pursuant to a  Registration  Rights  Agreement  dated June 22,
1998, the Registrant  granted to the New Investors certain  registration  rights
under the Securities Act of 1933 (the "Registration Rights") with respect to the
shares purchased by the New Investors  pursuant to the Stock Purchase  Agreement
and the  Rights  Offering.  The  Registration  Rights  Agreement  gives  the New
Investors,  subject to certain  limitations,  (i) demand Registration Rights and
(ii)  Registration  Rights to participate in other public  securities  offerings
initiated on behalf of the Registrant or other holders.

                  To effect the  foregoing  matters  in this Item 5,  Registrant
filed a Certificate of Amendment with the New York Secretary of State, (pursuant
to  shareholder  approval) to amend its  Certificate  of  Incorporation  to: (i)
increase the number of authorized shares of Class A Common Stock from 10,000,000
shares to 20,000,000  shares;  (ii) increase the number of authorized  shares of
Preferred Stock with $.025 par value per share, Class A from 4,000,000 shares to
8,200,000 shares; (iii) set forth the rights, preferences and limitations of the
New Preferred Stock; (iv) require unanimous board approval (excluding  directors
who choose to abstain),  in accordance with Section 709 of the New York Business
Corporation Law, of the Major Corporate Actions;  and (v) remove the acquisition
by the New Investors of Class A Common Stock issuable upon conversion of the New
Preferred  Stock from the operation of certain  provisions of the Certificate of
Incorporation with respect to the purchase of Class A Common Stock.

                  Registrant  used the proceeds  from the equity  investment  to
reduce its indebtedness to its revolving credit bank lenders.



<PAGE>



Item 7.                    Financial Statements and Exhibits.

Exhibits:

2(a)                       Stock  Purchase  Agreement  dated as of June 22, 1998
                           between  the   Registrant   and  the  New   Investors
                           (incorporated  by reference to  Registrant's  Current
                           Report on Form 8-K filed with the  Commission on July
                           2, 1998).

2(b)                       Shareholders  Agreement  dated  as of June  22,  1998
                           between the Registrant, the New Investors and certain
                           substantial    shareholders    of   the    Registrant
                           (incorporated  by reference to  Registrant's  Current
                           Report on Form 8-K filed with the  Commission on July
                           2, 1998).

2(c)                       Registration  Rights  Agreement  dated as of June 22,
                           1998  between the  Registrant  and the New  Investors
                           (incorporated  by reference to  Registrant's  Current
                           Report on Form 8-K filed with the  Commission on July
                           2, 1998).

3(i)                       Certificate   of   Amendment   of  the   Registrant's
                           Certificate of Incorporation (filed herewith).

10                         Amendment No. 2 to Alliance Agreement dated July 1, 
                           1998 (filed herewith).*

20(a)                      Press Release of the  Registrant  dated June 22, 1998
                           (incorporated  by reference to  Registrant's  Current
                           Report on Form 8-K filed with the  Commission on July
                           2, 1998).

  (b)                      Press Release of the Registrant dated September 2,
                           1998 (filed herewith).









*                 Portions  of this  exhibit  have  been  omitted  based  upon a
                  request for  confidential  treatment and the omitted  portions
                  have been filed with the Securities and Exchange Commission.


<PAGE>




                                   SIGNATURES



         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                    SENECA FOODS CORPORATION



Date:  September 17, 1998           By:/s/Philip G. Paras
                                       --------------------------
                                    Name:  Philip G. Paras
                                    Title: Vice President-Finance


<PAGE>



                                  Exhibit Index



Exhibit No.                         Description

2(a)                       Stock  Purchase  Agreement  dated as of June 22, 1998
                           between  the   Registrant   and  the  New   Investors
                           (incorporated  by reference to  Registrant's  Current
                           Report on Form 8-K filed with the  Commission on July
                           2, 1998).

2(b)                       Shareholders  Agreement  dated  as of June  22,  1998
                           between the Registrant, The New Investors and certain
                           substantial    shareholders    of   the    Registrant
                           (incorporated  by reference to  Registrant's  Current
                           Report on Form 8-K filed with the  Commission on July
                           2, 1998).

2(c)                       Registration  Right  Agreement  dated  as of June 22,
                           1998  between the  Registrant  and the New  Investors
                           (incorporated  by reference to  Registrant's  Current
                           Report on Form 8-K filed with the  Commission on July
                           2, 1998).

3(i)                       Certificate   of   Amendment   of  the   Registrant's
                           Certificate of Incorporation (filed herewith).

10                         Amendment No. 2 to Alliance Agreement dated July 1,
                           1998 (filed herewith).*

20 (a)                     Press Release of the Registrant  dated June 22, 1998.
                           (incorporated  by reference to  Registrant's  Current
                           Report on Form 8-K filed with the  Commission on July
                           2, 1998).

   (b)                     Press release of the Registrant dated September 2,
                           1998 (filed herewith).









*        Portions of this  exhibit  have been  omitted  based upon a request for
         confidential  treatment  and the omitted  portions have been filed with
         the Securities and Exchange Commission



503006

                            CERTIFICATE OF AMENDMENT
                                     OF THE
                          CERTIFICATE OF INCORPORATION
                                       OF
                            SENECA FOODS CORPORATION

                 ----------------------------------------------
                            Under Section 805 of the
                            Business Corporation Law
                 ----------------------------------------------


                  We, the  undersigned,  being the  President  and  Secretary of
SENECA FOODS CORPORATION, do hereby certify as follows:

FIRST:            The name of the Corporation is SENECA FOODS CORPORATION.  The
name under which the Corporation was formed is SENECA GRAPE JUICE
CORPORATION.

SECOND:           The certificate of incorporation of the Corporation was filed
by the Department of State on August 17, 1949.

THIRD:            The certificate of incorporation of the Corporation hereby is
amended to:

                  (a) Increase the number of authorized shares of Class A Common
Stock, $0.25 par value per share from ten million  (10,000,000) shares to twenty
million (20,000,000) shares; and

                  (b)  Increase  the number of  authorized  shares of  Preferred
Stock with  $.025 par value,  Class A from four  million  (4,000,000)  shares to
eight million two hundred thousand (8,200,000) shares.

                  To  accomplish   this,   Article  3  of  the   certificate  of
incorporation, hereby is amended to read in its entirety as follows:

                  (a) The  Capital  Stock of the  Corporation  shall  consist of
twenty million  (20,000,000)  shares of Class A Common Stock of the par value of
$0.25 each; ten million  (10,000,000)  shares of Class B Common Stock of the par
value of $0.25 each; two hundred  thousand  (200,000) shares of Six Percent (6%)
Voting  Cumulative  Preferred  Stock  of the par  value of  $0.25  each;  thirty
thousand  (30,000)  shares of Preferred Stock Without Par Value, to be issued in
series by the Board of  Directors,  pursuant  to the  provisions  of  Article 4,
Section (c) hereof,  subject to the  limitations  prescribed  by law;  and eight
million two hundred  thousand  (8,200,000)  shares of Preferred Stock with $.025
par value, Class A, to be issued in series by the Board of Directors pursuant to
the  provisions  of Article 4,  Section (d) hereof,  subject to the  limitations
prescribed by law.

FOURTH:          Article 4, paragraph (a)(C) of the certificate of incorporation
of the Corporation hereby is amended as follows:


                                        1

<PAGE>



                  (a) The definition of "Person" in paragraph  (a)(C)(ii) hereby
is amended to read in its entirety as follows:

                  As used in this Article 4(a)(C), "Person" shall include one or
more  persons or entities who act or agree to act in concert with respect to the
acquisition  or disposition of Class B Common Stock or with respect to proposing
or effecting a plan or proposal to (a) a merger,  reorganization  or liquidation
of the Corporation or a sale of a material amount of its assets, (b) a change in
the  Corporation's  Board of Directors  or  management,  including  any plans or
proposal to fill  vacancies  on the Board of  Directors  or change the number or
term of Directors,  (c) a material change in the business or corporate structure
of the Corporation, or (d) any material change in the capitalization or dividend
policy of the Corporation.  As used in the preceding sentence,  "act or agree to
act in concert" shall not include acts or agreements to act by persons  pursuant
to their  official  capacities  as Directors or officers of the  Corporation  or
because they are related by blood or marriage;  it being determined for purposes
of this  paragraph  that the  agreements  dated as of June 22,  1998  made  with
respect to  capitalization  and  management  changes  between  the  Corporation,
certain of its  directors  and  officers  and  various  shareholders,  including
certain  shareholders  related to said  directors and officers and the Investors
(as defined in paragraph  (a)(C)(iii) of this Article 4), as they may be amended
from time to time, were "acts or agreements to act by persons  pursuant to their
official  capacities as Directors or officers of the Corporation or because they
are related by blood or marriage."

       (b) The following new paragraph (a)(C)(iii) hereby is added to
Article 4:

       "(iii)   For purposes of Article 4(a)(C)(ii), any shares of Participating
Preferred Stock (as defined in paragraph  (d)(F) of this Article 4) held by Carl
Marks Strategic Investments,  L.P., Carl Marks Strategic Investments,  II, L.P.,
Uranus Fund, Ltd., or any of their Affiliates (as defined in paragraph (d)(F) of
this Article 4) (the  "Investors")  shall be deemed to have been  converted into
shares of Class A Common Stock that are acquired  after the Threshold  Date. Any
such shares of Class A Common Stock deemed to be held by the  Investors or their
Affiliates  pursuant to the  preceding  sentence or any shares of Class A Common
Stock issued upon  conversion of the Convertible  Participating  Preferred Stock
and  held by the  Investors  shall  be  deemed  to  have  been  acquired  for an
"equitable price" for purposes of Article 4(a)(C)(ii)."

                  (c) The existing paragraph (a)(C)(iii) hereby is renumbered as
paragraph (a)(C)(iv).

FIFTH:        The certificate of incorporation of the Corporation is amended to 
permit the Board of Directors to provide for additional or participating
distributions to holders of shares of Preferred Stock with $.025 Par Value, 
Class A.


                                        2

<PAGE>



                  To  accomplish  this,  Article 4,  paragraph  (d)(C) hereby is
amended to read in its entirety as follows:

                           (C) In the  event  of any  voluntary  or  involuntary
                  liquidation, dissolution or winding up of the Corporation, the
                  holders of shares of each  series of Class A  Preferred  Stock
                  then  outstanding  shall be  entitled  to  receive  out of the
                  assets of the Corporation,  before any distribution or payment
                  shall be made to the holders of any class of common stock,  an
                  amount equal to the stated value of the stock plus, in respect
                  of each share with respect to which  dividends are cumulative,
                  a sum  computed  at  the  dividend  rate  or  dividend  amount
                  provided  for in the  certificate  of  incorporation  from and
                  after  the  date on  which  dividends  on such  shares  became
                  cumulative  to and  including the date fixed for such payment,
                  less the aggregate of the dividends  theretofore paid thereon,
                  but  computed  without  interest.  If the  amounts  payable on
                  liquidation  in respect to the shares of all series of Class A
                  Preferred Stock are not paid in full, the shares of all series
                  of such  class  shall  share  ratably in any  distribution  of
                  assets other than by way of dividends in  accordance  with the
                  sums which would be payable in such  distribution  if all sums
                  payable were  discharged  in full.  If such payment shall have
                  been  made in full to the  holders  of all  shares  of Class A
                  Preferred  Stock  on  voluntary  or  involuntary  liquidation,
                  dissolution  or winding up of the  Corporation,  the remaining
                  assets of the Corporation shall,  except as otherwise provided
                  herein,  be  distributed  among the  holders  of each class of
                  common  stock pro rata in  accordance  with  their  respective
                  holdings.  For the purpose of this paragraph,  a consolidation
                  or  merger  of  the   Corporation   with  one  or  more  other
                  corporations  shall  not  be  deemed  to be a  liquidation  or
                  winding up of the Corporation. In addition to the above-stated
                  distributions  to holders  of  preferred  stock,  the Board of
                  Directors is authorized, in the rights,  preferences and other
                  provisions  with  respect to any one or more series of Class A
                  Preferred  Stock,  to provide for additional or  participating
                  distributions   to  holders  of  shares  of  such   series  on
                  liquidation, dissolution or winding up of the Corporation.

SIXTH:            The certificate of incorporation of the Corporation hereby is
amended to authorize a third series of Class A Preferred  Stock to be designated
Convertible Participating Preferred Stock.


                                        3

<PAGE>



                  To accomplish  this, the following new Article  4(d)(F) hereby
is added to the certificate of incorporation:

                  "(F) Third Series of Class A Preferred Stock. The third series
of 4,166,667  shares of Class A Preferred Stock shall be designated  Convertible
Participating Preferred Stock (hereinafter "Participating Preferred Stock"), and
shall have the following rights, preferences and limitations:

        (i)      Stated Value.  The stated value for each share of Participating
Preferred Stock shall be $12 (the "Stated Value").

        (ii)     Dividends and Distributions.  At any time after the Issue Date,
the holders of each share of Participating  Preferred Stock shall be entitled to
receive,  when  and as  declared  by the  Board of  Directors,  but out of funds
legally  available  therefor,  a dividend or distribution in cash,  evidences of
indebtedness of the Corporation or another issuer,  options,  warrants or rights
to acquire securities or other property (including,  without limitation,  rights
issued pursuant to a shareholder  rights plan,  "poison pill" or similar plan or
arrangement  and  options  or rights  granted  to each  holder of Class A Common
Stock),  securities of the Corporation or another issuer  (excluding  securities
for  which   adjustment  is  made  under  paragraph   (vii)(d)(1)  or  paragraph
(vii)(d)(2)) or other property or assets,  including,  without  limitation,  any
such distribution made in connection with a consolidation or merger in which the
Corporation is the resulting or surviving corporation), at a rate per share (and
in the type of  property)  equal to the amount of any  dividend or  distribution
(and in the  same  type of  property)  as that  declared  or made on any  shares
(including,  without  limitation,  Class A Common Stock) into which one share of
Participating Preferred Stock may be converted pursuant to paragraph (vii) below
on the record  date for such  dividend  or  distribution.  Any such  dividend or
distribution  shall be paid to the holders of shares of Participating  Preferred
Stock at the same time such dividend or  distribution  is made to the holders of
the  shares  of Class A Common  Stock.  No  dividend  or  distribution  shall be
declared or made on any shares of Class A Common  Stock  unless any  dividend or
distribution  required to be  declared or made under the first  sentence of this
paragraph  is  previously  or  simultaneously  declared or made.  Dividends  and
distributions  shall be  cumulative  from and after the date of issuance of such
shares of Participating  Preferred Stock, but any arrearage in payment shall not
pay interest.

          (iii)    Voting Rights. (a)  Except as otherwise required by law or as
set forth in  paragraph  (b), the holders of shares of  Participating  Preferred
Stock  shall not be  entitled  or  permitted  to vote on any matter  required or
permitted to be voted upon by the shareholders of the Corporation.

                   (b)     Unless the consent or approval of a greater number of
shares shall then be required by law, the affirmative  vote of the holders of at
least 66-2/3% of the outstanding shares of Participating Preferred Stock, voting
separately  as a single  class,  in person or by proxy,  at a special  or annual
meeting of shareholders called for the purpose,

                                        4

<PAGE>



shall be necessary  to (i)  authorize  the issuance  after the Issue Date of any
class of capital  stock that will rank as to payment of  dividends  or rights on
liquidation,  dissolution  or  winding  up of  the  Corporation  senior  to  the
Participating Preferred Stock, (ii) authorize,  adopt or approve an amendment to
the certificate of  incorporation  that would increase or decrease the par value
of the shares of Participating Preferred Stock, (iii) amend, alter or repeal the
certificate  of  incorporation  so as to  affect  the  shares  of  Participating
Preferred Stock adversely or (iv) effect the voluntary liquidation, dissolution,
winding  up,  recapitalization  or  reorganization  of the  Corporation,  or the
consolidation or merger of the Corporation with or into any other Person, or the
sale or other  distribution to another Person of all or substantially all of the
assets of the  Corporation;  provided,  however,  that no  separate  vote of the
holders of Participating  Preferred Stock shall be required to effect any of the
transactions described in clause (iv) above unless such transaction would either
require a class  vote  pursuant  to  clause  (i),  (ii) or (iii)  above or would
require a vote by any shareholders of the Corporation.

         (iv)     Redemption.  The shares of Participating Preferred Stock shall
not be redeemed or subject to redemption, whether at the option of the
Corporation or any holder thereof, or otherwise.

         (v)      Acquired Shares.  Any shares of Participating Preferred Stock
converted,   exchanged,   redeemed,  purchased  or  otherwise  acquired  by  the
Corporation or any of its subsidiaries in any manner whatsoever shall be retired
and  canceled  promptly  after  the  acquisition  thereof.  All such  shares  of
Participating  Preferred Stock shall upon their  cancellation  become authorized
but  unissued  shares of Class A  Preferred  Stock  and,  upon the  filing of an
appropriate  certificate  with the Department of State of the State of New York,
may be reissued as part of another series of Class A Preferred  Stock subject to
the conditions or  restrictions  on issuance set forth herein,  but in any event
may not be reissued as shares of Participating Preferred Stock unless all of the
shares of  Participating  Preferred  Stock  issued on the Issue  Date shall have
already been converted or exchanged.

          (vi)  Participating  Distribution upon Liquidation of the Corporation.
In addition to the preferential distribution payable to holders of Participating
Preferred Stock equal to the Stated Value (the  "Preferential  Distribution") as
provided for under Article  4(d)(C) of this  certificate  of  incorporation,  an
additional   participating   distribution   shall  be   payable  to  holders  of
Participating  Preferred  Stock  upon  voluntary  or  involuntary   liquidation,
dissolution or winding up of the Corporation (the "Participating  Distribution")
with the effect  that the total  distribution  to  holders of the  Participating
Preferred Stock shall be the greater of (a) the Preferential Distribution or (b)
the total distribution which holders of Participating Preferred Stock would have
received  if all  outstanding  shares  of  Participating  Preferred  Stock  were
converted  into  shares  of  common  stock  immediately  prior  to the  date for
calculating the total distribution  available to holders of preferred stocks and
common stocks. To achieve the distribution  required by the preceding  sentence,
the following calculation shall be made:


                                        5

<PAGE>



                                    (1)     Calculate  the sum of (a) the  total
                                            amounts  available for  distribution
                                            to holders of all  classes of common
                                            stock    after    payment   of   all
                                            preferential  distributions  to  all
                                            classes of  preferred  stocks of the
                                            Corporation,      including      the
                                            Preferential     Distribution     to
                                            Participating  Preferred Stock, plus
                                            (b)   the   total   amount   of  the
                                            Preferential Distribution to holders
                                            of   all   outstanding   shares   of
                                            Participating Preferred Stock.

                                    (2)     Divide   the   sum   calculated   in
                                            subparagraph (1) by the total number
                                            of shares of common stock into which
                                            the Participating Preferred Stock is
                                            convertible  and of all  classes  of
                                            common stock deemed  outstanding for
                                            purposes    of    calculating    the
                                            distribution     on     liquidation,
                                            dissolution  or  winding  up of  the
                                            Corporation.  The  product  of  this
                                            calculation   is  the   "Per   Share
                                            Distribution on Assumed Conversion."

                                    (3)     The excess, if any, of the Per Share
                                            Distribution  on Assumed  Conversion
                                            over the  Preferential  Distribution
                                            to  each   share  of   Participating
                                            Preferred Stock shall be distributed
                                            as a  Participating  Distribution to
                                            the  holders  of  the  Participating
                                            Preferred  Stock  upon  liquidation,
                                            dissolution  or  winding  up of  the
                                            Corporation.

           (vii)    Conversion.  (a) Any holder of Participating Preferred Stock
shall have the right, as its option,  at any time (but subject to the provisions
of paragraph  (vii)(b)) to convert,  subject to the terms and provisions of this
paragraph (vii),  any or all of such holder's shares of Participating  Preferred
Stock into such number of fully paid and nonassessable  shares of Class A Common
Stock as is equal to the  product  of the  number  of  shares  of  Participating
Preferred Stock being so converted  multiplied by the quotient of (i) the Stated
Value  divided by (ii) the  conversion  price of $12.00  per  share,  subject to
adjustment as provided in paragraph (vii)(d) (the "Conversion  Price"),  then in
effect.  Such conversion right shall be exercised by the surrender of the shares
of Participating  Preferred Stock to be converted to the Corporation at any time
during usual business hours at its principal  place of business to be maintained
by it,  accompanied  by written  notice that the holder  elects to convert  such
shares and specifying the name or names (with  addresses) in which a certificate
or  certificates  for shares of Class A Common Stock are to be issued and (if so
required by the Corporation) by a written  instrument or instruments of transfer
in form reasonably  satisfactory to the Corporation  duly executed by the holder
or its duly  authorized  legal  representative  and transfer tax stamps or funds
therefor,   if  required   pursuant  to  paragraph   (vii)(k).   All  shares  of
Participating  Preferred Stock  surrendered for conversion shall be delivered to
the  Corporation  for  cancellation  and  canceled by it and no shares  shall be
issued in lieu thereof.

                                        6

<PAGE>




               (b)     As promptly as practicable after the surrender, as herein
provided, of any shares of Participating Preferred Stock for conversion pursuant
to paragraph  (vii)(a),  the  Corporation  shall  deliver to or upon the written
order of the holder of the shares so surrendered a certificate  or  certificates
representing  the number of fully paid  non-assessable  shares of Class A Common
Stock into which such shares may be or have been  converted in  accordance  with
the provisions of this paragraph (vii).  Subject to the following  provisions of
this paragraph and of paragraph  (vii)(d),  such  conversion  shall be deemed to
have been made immediately  prior to the close of business on the date that such
shares shall have been surrendered in satisfactory form for conversion,  and the
Person or Persons entitled to receive the Class A Common Stock  deliverable upon
conversion of such shares shall be treated for all purposes as having become the
record holder or holders of such Class A Common Stock at such time.

               (c)     To the extent permitted by law, when shares of
Participating  Preferred Stock are converted,  all unpaid dividends  (whether or
not currently payable) on the Participating  Preferred Stock so converted to the
date of conversion  shall be immediately  due and payable and must accompany the
shares of the Class A Common Stock issued upon such conversion.

               (d)     The Conversion Price shall be subject to adjustment as
follows:

                     (1)      In case the Corporation shall at any time or from
time to time (A) pay a dividend or make a distribution on the outstanding shares
of Class A Common Stock in Class A Common Stock,  (B) sub-divide the outstanding
shares of Class A Common Stock into a larger  number of shares,  (C) combine the
outstanding  shares of Class A Common  Stock into a smaller  number of shares or
(D) issue any shares of its capital stock in a  reclassification  of the Class A
Common  Stock,  then,  and in each such  case,  the  Conversion  Price in effect
immediately  prior to such event  shall be adjusted  (and any other  appropriate
actions  shall be taken by the  Corporation)  so that the holder of any share of
Participating  Preferred Stock  thereafter  surrendered for conversion  shall be
entitled  to  receive  the  number of  shares  of Class A Common  Stock or other
capital stock of the Corporation that such holder would have owned or would have
been entitled to receive upon or by reason of any of the events described above,
had such share of Participating Preferred Stock been converted immediately prior
to the occurrence of such event.  An adjustment  made pursuant to this paragraph
(vii)(d)(1)  shall become  effective  retroactively  (A) in the case of any such
dividend or  distribution,  to the  opening of  business on the day  immediately
following  the close of  business on the record  date for the  determination  of
holders  of  Class  A  Common  Stock   entitled  to  receive  such  dividend  or
distribution  or  (B) in  the  case  of any  such  subdivision,  combination  or
reclassification,  to the close of business on the day upon which such corporate
action becomes effective.

                      (2)      In case the Corporation shall at any time or from
time to time issue or sell shares of Class A Common Stock or Class B Common
Stock (or

                                        7

<PAGE>



securities  convertible  into or exchangeable for shares of Class A Common Stock
or Class B Common  Stock),  or any options,  warrants or other rights to acquire
shares of Class A Common  Stock or Class B Common  Stock (other than (x) options
granted to any  employee  or  director  of the  Corporation  pursuant to a stock
option plan  approved  by the  shareholders  of the  Corporation,  (y)  options,
warrants or rights  granted to each holder of Class A Common Stock or (z) rights
issued  pursuant  to  a  shareholder  right  plans,  "poison  pill"  or  similar
arrangement that complies with paragraph (vii)(j)) for a consideration per share
less than the Current  Market Price at the record date or issuance  date, as the
case may be (the "Date"),  referred to in the following  sentence  (treating the
price per share of any security  convertible or exchangeable or exercisable into
Class A Common  Stock and/or Class B Common Stock as equal to (A) the sum of the
price for such security  convertible,  exchangeable or exercisable  into Class A
Common  Stock  and/or  Class B Common  Stock plus any  additional  consideration
payable (without regard to any  anti-dilution  adjustments) upon the conversion,
exchange or exercise of such  security  into Class A Common Stock and/or Class B
Common Stock  divided by (B) the number of shares of Class A Common Stock and/or
Class B Common Stock  initially  underlying  such  convertible,  exchangeable or
exercisable security),  other than issuances or sales for which an adjustment is
made pursuant to another paragraph of this paragraph (vii)(d), then, and in each
case,  the  Conversion  Price then in effect  shall be adjusted by dividing  the
Conversion  Price  in  effect  on the day  immediately  prior  to the  Date by a
fraction (x) the numerator of which shall be the sum of the numbers of shares of
Class A Common Stock and Class B Common Stock  outstanding  immediately prior to
the Date plus the number of additional  shares of Class A Common Stock and Class
B Common  Stock  issued or to be issued (or the  maximum  number into which such
convertible or exchangeable  securities initially may convert or exchange or for
which such options,  warrants or other right initially may be exercised) and (y)
the  denominator  of which  shall be the sum of the  number of shares of Class A
Common Stock and Class B Common Stock outstanding  immediately prior to the Date
plus the number of shares of Class A Common  Stock and Class B Common Stock that
the aggregate  consideration  (if any of such aggregate  consideration  is other
than cash,  as valued by the Board of  Directors  including  a  majority  of the
directors  who are not officers or employees  of the  Corporation  or any of its
subsidiaries,  which  determination  shall  be  conclusive  and  described  in a
resolution  of the Board of Directors)  for the total number of such  additional
shares of Class A Common  Stock  and/or  Class B Common Stock so issued (or into
which such  convertible or  exchangeable  securities may convert or exchange for
which such options, warrants or other rights may be exercised plus the aggregate
amount  of any  additional  consideration  initially  payable  upon  conversion,
exchange or  exercise of such  security)  would  purchase at the Current  Market
Price. Such adjustment shall be made whenever such shares, securities,  options,
warrants or other rights are issued, and shall become effective retroactively to
a date  immediately  following the close of business (i) in the case of issuance
to  shareholders  of the  Corporation,  as  such,  on the  record  date  for the
determination  of  shareholders  entitled to receive  such  shares,  securities,
options,  warrants or other rights and (ii) in all other cases, on the date (the
"Issuance Date") of such issuance;  provided, however, that the determination as
to whether an  adjustment  is  required to be made  pursuant  to this  paragraph
(vii)(d)(2)  shall  only be made  upon  the  issuance  of  such  shares  or such
convertible

                                        8

<PAGE>



or exchangeable securities,  options, warrants or other rights, and not upon the
issuance of the security into which such  convertible or  exchangeable  security
converts or exchanges,  or the security  underlying  such  options,  warrants or
other right.

                    (3)      In case the Corporation or any subsidiary thereof
shall, at any time or from time to time while any of the Participating Preferred
Stock is outstanding,  make a Pro Rata Repurchase, the Conversion Price shall be
adjusted by dividing the Conversion  Price in effect  immediately  prior to such
action by a fraction  (which in no event shall be less than one),  the numerator
of which  shall be the  product  of (i) the  number  of shares of Class A Common
Stock and Class B Common  Stock  outstanding  immediately  before  such Pro Rata
Repurchase minus the number of shares of Class A Common Stock and Class B Common
Stock  repurchased  in such Pro Rata  Repurchase  and (ii) the Current  Modified
Market Price as of the day immediately  preceding the first public  announcement
by the  Corporation  of the intent to effect such Pro Rata  Repurchase,  and the
denominator  of which  shall be (i) the  product  of (x) the number of shares of
Class A Common Stock and Class B Common  Stock  outstanding  immediately  before
such Pro Rata Repurchase and (y) the Current Modified Market Price as of the day
immediately  preceding the first public  announcement  by the Corporation of the
intent to effect  such Pro Rata  Repurchase  minus (ii) the  aggregate  purchase
price of the Pro Rata Repurchase.

                       (4)      In case the Corporation at any time or from time
to time shall take any action affecting its Class A Common Stock,  other than an
action described in any of paragraph (vii)(d)(1) through paragraph  (vii)(d)(3),
inclusive,  or paragraph (vii)(g),  then, the Conversion Price shall be adjusted
in such manner and at such time as the Board of Directors of the  Corporation in
good faith determines to be equitable in the circumstances (such  determinations
to be evidenced in a  resolution,  a certified  copy of which shall be mailed to
the holders of the Participating Preferred Stock).

                       (5)      The Corporation may make such reductions in the
Conversion Price, in addition to those required by subparagraphs (1) through (4)
of this paragraph (vii)(d),  as the Board of Directors considers to be advisable
in order to avoid or to  diminish  any  income  tax to holders of Class A Common
Stock or rights to purchase Class A Common Stock  resulting from any dividend or
distribution  of stock (or rights to acquire stock) or from any event treated as
such for income tax purposes.

                       (6)      Notwithstanding anything herein to the contrary,
no  adjustment  of the  Conversion  Price  shall be  required  pursuant  to this
paragraph  (vi)(d)  by  reason  of the  initial  issuance  or sale of any of the
4,166,667 authorized shares of Participating Preferred Stock.

                       (7)      Notwithstanding anything herein to the contrary,
no adjustment  under this  paragraph  (vii)(d) need to be made to the Conversion
Price unless such  adjustment  would require an increase or decrease of at least
1% of the  Conversion  Price then in  effect.  Any  lesser  adjustment  shall be
carried forward and shall be made at the time

                                        9

<PAGE>



of and together with the next subsequent  adjustment,  which,  together with any
adjustment or  adjustments  so carried  forward,  shall amount to an increase or
decrease  of at  least  1% of  such  Conversion  Price.  Any  adjustment  to the
Conversion  Price  carried  forward  and  not  theretofore  made  shall  be made
immediately  prior to the  conversion of any shares of  Participating  Preferred
Stock pursuant hereto; provided,  however, that any such adjustment shall in any
event be made no later than one year after the  occurrence  of the event  giving
rise to such adjustment.

                  (e)     Upon any increase or decrease in the Conversion Price,
then,  and in each such case,  the  Corporation  promptly  shall deliver to each
registered  holder of  Participating  Preferred Stock at least ten Business Days
prior to effecting any of the foregoing  transactions a  certificate,  signed by
the President or a Vice President and by the Treasurer or an Assistant Treasurer
or the Secretary or an Assistant Secretary of the Corporation,  setting forth in
reasonable  detail the event  requiring the  adjustment  and the method by which
such  adjustment  was  calculated  and  specifying  the  increased  or decreased
Conversion Price then in effect following such adjustment.

            (f)     No fractional shares or scrip representing fractional
shares  shall be issued  upon the  conversion  of any  shares  of  Participating
Preferred Stock. If more than one share of  Participating  Preferred Stock shall
be surrendered for conversion at one time by the same holder, the number of full
shares  of  Class A Common  Stock  issuable  upon  conversion  thereof  shall be
computed  on  the  basis  of  the  aggregate  Stated  Value  of  the  shares  of
Participating Preferred Stock so surrendered.  If the conversion of any share or
shares of Participating  Preferred Stock results in a fraction,  an amount equal
to such fraction  multiplied  by the Current  Market Price of the Class A Common
Stock on the Business Day preceding the day of conversion  shall be paid to such
holder in cash by the  Corporation  on the date of issuance of the  certificates
representing the shares by the Corporation upon such conversion.

            (g)     In case of any capital reorganization or reclassification or
other change of  outstanding  shares of Class A Common Stock,  or in case of any
consolidation  or merger of the  Corporation  with or into another Person (other
than a  consolidation  or merger in which the  Corporation  is the  resulting or
surviving Person and which does not result in any  reclassification or change of
outstanding  Class A Common Stock),  or in case of any sale or other disposition
to another Person of all or  substantially  all of the assets of the Corporation
(any of the foregoing, a "Transaction"),  the Corporation,  or such successor or
purchasing  Person, as the case may be, shall execute and deliver to each holder
of  Participating  Preferred Stock at least ten Business Days prior to effecting
any of the foregoing Transactions a certificate that the holder of each share of
Participating Preferred Stock then outstanding shall have the right hereafter to
convert such share of Participating  Preferred Stock into the kind and amount of
shares of stock or other  securities (of such  Corporation or another issuer) or
property or cash receivable  upon such  Transaction by a holder of the number of
shares of Class A Common Stock into which such share of Participating  Preferred
Stock could have been converted immediately prior to such

                                       10

<PAGE>



transaction.  Such  certificate  shall provide for adjustments  that shall be as
nearly equivalent as may be practicable to the adjustments  provided for in this
paragraph  (vii).  If, in the case of any such  Transaction,  the  stock,  other
securities,  cash or property receivable thereupon by a holder of Class A Common
Stock  includes  shares of stock or other  securities of a Person other than the
successor or purchasing Person and other than the Corporation, which controls or
is controlled by the successor or purchasing Person or which, in connection with
such Transaction, issues, stock securities, other property or cash to holders of
Class A Common  Stock,  then such  certificate  also shall be  executed  by such
Person, and such Person shall, in such certificate, specifically acknowledge the
obligations  of  such  successor  or  purchasing   Person  and  acknowledge  its
obligations  to issue such  stock,  securities,  other  property  or cash to the
holders of the  Participating  Preferred  Stock upon conversion of the shares of
Participating  Preferred  Stock  as  provided  above.  The  provisions  of  this
paragraph  (vii) and any equivalent  thereof in any such  certificate  similarly
shall apply to successive Transactions.

         (h) In  case at any  time  or  from  time to time:

                    (1)      the Corporation shall authorize the granting to the
holders of its Class A Common  Stock of rights or warrants to  subscribe  for or
purchase any shares of stock of any class or of any other rights or warrants;

                    (2)      there shall be any reclassification of the Class A
Common Stock (other than a subdivision or combination of the outstanding Class A
Common Stock,  or a change in par value,  or from par value to no par value,  or
from no par value to par  value),  or any  consolidation  or merger to which the
Corporation  is a party  and  for  which  approval  of any  shareholders  of the
Corporation  is  required,   or  any  sale  or  other   disposition  of  all  or
substantially all of the assets of the Corporation; or

                    (3)      the voluntary or involuntary dissolution,
liquidation or winding up of the Corporation;

then the  Corporation  shall  mail to each  holder of  shares  of  Participating
Preferred Stock at such holder's  address as it appears on the transfer books of
the  Corporation,  at least 20 days  prior to the  applicable  date  hereinafter
specified,  a notice  stating  (x) the date on which a record is to be taken for
the purpose of such rights or warrants  or, if a record is not to be taken,  the
date as of which the holders of Class A Common Stock of record to be entitled to
such   rights   are  to  be   determined,   or  (y)  the  date  on  which   such
reclassification,   consolidation,   merger,  sale,   conveyance,   dissolution,
liquidation  or winding up is  expected  to become  effective.  Such notice also
shall specify the date as of which it is expected that holders of Class A Common
Stock of record  shall be entitled to  exchange  their Class A Common  Stock for
shares of stock or other  securities or property or cash  deliverable  upon such
reclassification,   consolidation,   merger,  sale,   conveyance,   dissolution,
liquidation or winding up.
                                       11

<PAGE>



                    (i)     The Corporation shall at all times reserve and keep
available for issuance upon the conversion of the Participating Preferred Stock,
such number of its  authorized  but  unissued  shares of Class A Common Stock as
will from time to time be sufficient to permit the conversion of all outstanding
shares of Participating Preferred Stock.

                    (j)     The Corporation shall not adopt a shareholder rights
plan, "poison pill" or similar arrangement unless such plan or arrangement shall
provide that each holder of a share of  Participating  Preferred  Stock shall be
entitled  to receive  thereunder  rights for each share of Class A Common  Stock
that may be issued  upon  conversion  of such share of  Participating  Preferred
Stock in an amount  equal to the amount of rights  issued  with  respect to each
outstanding share of Class A Common Stock pursuant to such plan.

                    (k)     The issuance or delivery of certificates for Class A
Common Stock upon the  conversion  of shares of  Participating  Preferred  Stock
shall be made without charge to the converting holder of shares of Participating
Preferred Stock for such  certificates or for any tax in respect of the issuance
or delivery of such certificates or the securities represented thereby, and such
certificates shall be issued or delivered in the respective names of, or in such
names  as may be  directed  by,  the  holders  of the  shares  of  Participating
Preferred Stock converted;  provided, however, that the Corporation shall not be
required to pay any tax that may be payable in respect of any transfer  involved
in the issuance and delivery of any such  certificate  in a name other than that
of the holder of the shares of Participating Preferred Stock converted,  and the
Corporation shall not be required to issue or deliver such  certificates  unless
or until the Person or Persons requesting the issuance or delivery thereof shall
have paid to the Corporation the amount of such tax or shall have established to
the reasonable satisfaction of the Corporation that such tax has been paid.

                     (l)     To the extent that pursuant to the terms of this
paragraph  (vii),  the  Participating  Preferred  Stock is convertible  into any
securities  or property  other than Class A Common  Stock,  then for purposes of
this  Article  4(d)(F),  references  to Class A  Common  Stock  shall be  deemed
appropriately amended to refer to such other securities or property.

                     (viii)   Definitions.  As used in this Article 4(d)(F), the
following terms shall have the meanings indicated:

                      (a)     An "Affiliate" of, or a person "affiliated" with a
specified  Person,  means a Person that directly,  or indirectly  through one or
more intermediaries,  controls,  or is controlled by, or is under common control
with,  the  Person   specified.   The  term   "control"   (including  the  terms
"controlling,"  "controlled  by" and  "under  common  control  with")  means the
possession, direct or indirect, of the power to direct or cause the direction of
the management and policies of a person, whether through the ownership of voting
securities, by contract, or otherwise.


                                       12

<PAGE>



                  (b)     "Business Day" shall mean any day other than a
Saturday,  Sunday or other day on which commercial banks in the City of New York
are authorized or required by law or executive order to close.

                   (c)     "Current Market Price" per share shall mean, on any
date  specified  herein for the  determination  thereof,  (A) the average  daily
Market  Price of the Class A Common  Stock  for those  days  during  the  period
commencing not more than 30 days before, and ending not later than such date, on
which the  national  securities  exchanges  were open for trading or the Class A
Common Stock was quoted in the  over-the-counter  market, and (B) if the Class A
Common  Stock  is not  then  listed  or  admitted  to  trading  on any  national
securities exchange or quoted in the  over-the-counter  market, the Market Price
on such date.

                   (d)     "Current Modified Market Price" per share shall mean,
on any date  specified  herein for the  determination  thereof,  (A) the average
daily  Modified  Market  Price of the Class A Common Stock for those days during
the period  commencing  not more than 30 days before,  and ending not later than
such date, on which the national  securities  exchanges were open for trading or
the Class A Common Stock was quoted in the  over-the-counter  market, and (B) if
the  Class A Common  Stock is not then  listed or  admitted  to  trading  on any
national  securities  exchange  or quoted in the  over-the-counter  market,  the
Modified Market Price on such date.

                   (e)     "Exchange Act" shall mean the Securities Exchange Act
of 1934, as amended, and the rules and regulations of the Securities and
Exchange Commission thereunder.

                   (f)     "Fair Market Value" shall mean the amount which a
willing buyer would pay a willing seller in an arm's length transaction.

                   (g)     "Issue Date" shall mean the first date on which
shares of Participating Preferred Stock are issued.

                   (h)     "Market Price" shall mean, per share of Class A
Common Stock, on any date specified  herein:  (a) the closing price per share of
the Class A Common Stock on such date  published in The Wall Street  Journal or,
if no such closing  price on such date is published in The Wall Street  Journal,
the  closing bid price on such date,  as  officially  reported on the  principal
national securities exchange on which the Class A Common Stock is then listed or
admitted  to trading;  or (b) if the Class A Common  Stock is not then listed or
admitted to trading on any national  securities  exchange but is designated as a
national market system security by the NASD, the last trading price of the Class
A Common Stock on such date;  or (c) if there shall have been no trading on such
date or if the Class A Common Stock is not so designated,  the reported  closing
bid  price of the  Class A Common  Stock,  on such  date as shown by the  Nasdaq
National Market or other over-the-counter market and reported by any member firm
of the New York Stock Exchange selected

                                       13

<PAGE>



by the  Corporation;  or (d) if none of (a), (b) or (c) is applicable,  a market
price  per  share  determined  at  the  Corporation's  expense  by a  nationally
recognized  appraiser  chosen by the  holders  of a  majority  of the  shares of
Participating  Preferred Stock and approved by the  Corporation,  which approval
shall not be unreasonably  withheld. If no such appraiser is chosen more than 20
Business Days after notice of the necessity of such calculation  shall have been
delivered by the Corporation to the holders of  Participating  Preferred  Stock,
then the appraiser shall be chosen by the Corporation.

                  (i)     "Modified Market Price" shall mean, per share of Class
A Common Stock, on any date specified herein: (a) the closing price per share of
the Class A Common Stock on such date  published in The Wall Street  Journal or,
if no such closing  price on such date is published in The Wall Street  Journal,
the closing asked price on such date,  as  officially  reported on the principal
national securities exchange on which the Class A Common Stock is then listed or
admitted  to trading;  or (b) if the Class A Common  Stock is not then listed or
admitted to trading on any national  securities  exchange but is designated as a
national market system security by the NASD, the last trading price of the Class
A Common Stock on such date;  or (c) if there shall have been no trading on such
date or if the Class A Common Stock is not so designated,  the reported  closing
asked  price of the  Class A Common  Stock on such  date as shown by the  Nasdaq
National Market or other over-the-counter market and reported by any member firm
of the New York Stock Exchange  selected by the  Corporation;  or (d) if none of
(a),  (b) or (c) is  applicable,  a market  price  per share  determined  at the
Corporation's expense by a nationally recognized appraiser chosen by the holders
of a majority of the shares of Participating Preferred Stock and approved by the
Corporation,  which  approval  shall not be  unreasonably  withheld.  If no such
appraiser is chosen more than 20 Business  Days after notice of the necessity of
such calculation  shall have been delivered by the Corporation to the holders of
Participating  Preferred  Stock,  then  the  appraiser  shall be  chosen  by the
Corporation.

                  (j)     "NASD" shall mean the National Association of
Securities Dealers, Inc.

                  (k)     "Person" shall mean any individual, firm, corporation,
partnership,  limited liability company or partnership,  trust,  incorporated or
unincorporated  association,  joint venture, joint stock company, government (or
any agency or political  subdivision  thereof) or other entity of any kind,  and
shall include any successor (by merger or otherwise) of such entity.

                  (l)     "Pro Rata Repurchase" shall mean any purchase of
shares of Class A Common Stock or Class B Common Stock by the  Corporation or by
any of its  subsidiaries  whether  for  cash,  shares  of  capital  stock of the
Corporation,  other securities of the Corporation,  evidences of indebtedness of
the  Corporation or any other Person or any other property  (including,  without
limitation,   shares  of  capital  stock,   other  securities  or  evidences  of
indebtedness of a subsidiary of the  Corporation),  or any combination  thereof,
effected  while  any  of  the  shares  of  Participating   Preferred  Stock  are
outstanding, which

                                       14

<PAGE>



purchase is subject to Section  13(e) of the Exchange Act or is made pursuant to
an offer made available to all holders of Class A Common Stock or Class B Common
Stock.

SEVENTH:  The certificate of incorporation of the Corporation is hereby amended
to require  unanimous  approval  of the  Corporation's  Board of  Directors  for
certain major corporate actions.

                  To  accomplish  this,  the  following new Article 10 hereby is
added to the certificate of incorporation:

         10. Until such time as the Investors and any permitted  assignees under
         the Shareholders Agreement shall own, in the aggregate,  15% or less of
         the outstanding Class A Common Stock (assuming conversion of all shares
         of Participating Preferred Stock into Class A Common Stock):

                  (a) All of the directors of the  Corporation  shall be present
at any  meeting  of the  directors  in order  to  constitute  a  quorum  for the
transaction  of any Major  Corporate  Actions (as defined in  subparagraph  (b))
below; and

                  (b)  Each  of the  following  actions  (the  "Major  Corporate
Actions")  shall  require the  unanimous  approval  of all of the  Corporation's
directors voting thereon (excluding directors who abstain from voting):

                     (i)      any amendment or modification of the Corporation's
         Restated Certificate of Incorporation, as amended, or ByLaws;

                     (ii)   any   merger,   consolidation,   amalgamation,
         recapitalization or other form of business  combination (other that any
         acquisition   that  would  be  permitted  under  paragraph  (d)  below)
         involving the Corporation or any subsidiary of the Corporation;

                     (iii) any sale, conveyance,  lease, transfer or other
         disposition  of  all  or  substantially   all  of  the  assets  of  the
         Corporation;

                     (iv) any single  acquisition or disposition or series
         of related  acquisitions  or  disposition  of assets,  including  stock
         (whether by purchase,  merger or  otherwise),  in the Principal Line of
         Business (as hereinafter  defined) of the  Corporation  involving gross
         consideration in excess of $15 million;

                      (v)  any  change  in  the  line  of  business   (food
         processing,   packaging,   distribution   and  canning  of  fruits  and
         vegetables and other business  operations  complementary  or incidental
         thereto) of the Corporation and its  subsidiaries  (the "Principal Line
         of Business"), whether by acquisition of assets or otherwise; provided,
         that the Corporation and its subsidiaries may

                                       15

<PAGE>



         change or dispose of any  existing  business  or acquire  any  business
         that, in each case, is not within their Principal Line of Business,  if
         the  consolidated  net  sales  from all such  business  engaged  in (or
         proposed to be engaged in) by the Corporation  and its  subsidiaries do
         not exceed in the  aggregate  2% of the  consolidated  net sales of the
         Corporation and its subsidiaries (determined by reference to the latest
         annual  or  quarterly  period  in  the  latest  available  consolidated
         financial statements of the Corporation and any business proposed to be
         acquired);

                           (vi) any issuance of or  agreement  to issue,  or any
         repurchase, redemption or other acquisition or agreement to repurchase,
         redeem  or  otherwise  acquire,  any  shares  of  capital  stock of the
         Corporation  or  any  of  its   subsidiaries  or  rights  of  any  kind
         convertible  into or  exercisable  or  exchangeable  for, any shares of
         capital stock of the  Corporation  or any of its  subsidiaries,  or any
         option, warrant or other subscription or purchase right with respect to
         shares of capital stock except for (i) any stock buybacks not to exceed
         $100,000 in any one transaction or $1 million in the aggregate and (ii)
         any  issuances of shares of Class A Common Stock  pursuant to the terms
         of Seneca Foods  Corporation  Employees'  Savings Plan in effect on the
         date hereof;

                           (vii)  any  change  in  the  Corporation's  certified
         public  accountants  from  Deloitte & Touche LLP, or any  successor  of
         Deloitte & Touche LLP;

                           (viii) the  settlement of any litigation to which the
         Corporation or any of its subsidiaries is a party involving the payment
         by the Corporation or its  subsidiaries of an aggregate  amount greater
         than 5% of the Company's  Adjusted Tangible Net Worth, or involving the
         consent to any injunctive or similar relief; and

                           (ix) the  commencement  by the  Corporation or any of
         its subsidiaries or proceedings under any existing or future law of any
         jurisdiction,  domestic or foreign, relating to bankruptcy, insolvency,
         reorganization  or  relief  of  debtors,  seeking  to have an order for
         relief  entered  with  respect  to it, or seeking  to  adjudicate  it a
         bankrupt  or  insolvent,   or  seeking   reorganization,   arrangement,
         adjustment, winding-up, liquidation,  dissolution, composition or other
         relief with  respect to it or its debts,  or seeking  appointment  of a
         receiver, trustee, custodian, conservator or other similar official for
         it or for all or any substantial  part of its assets,  or the making by
         the Corporation or any of its subsidiaries of a general  assignment for
         the benefit of its creditors.


                                       16

<PAGE>



To the extent that the  above-referenced  Board  approval is not  obtained  with
respect to any Major Corporate  Action,  the Corporation may not take or perform
such  Major  Corporate  Action.   For  purposes  of  paragraph  (h)  above,  the
Corporation's  "Adjusted  Tangible  Net Worth" shall mean (i) the net book value
(after deducting related depreciation, obsolescence, amortization, valuation and
other proper  reserves,  which  reserves will be  determined in accordance  with
generally accepted accounting principles) at which the assets of the Corporation
and its  subsidiaries on a consolidated  basis (except (w) patents,  copyrights,
trademarks, trade names, franchises, goodwill and other similar intangibles, (x)
unamortized debt discount and expense, (y) accounts, notes and other receivables
due from any person directly or indirectly  controlling,  controlled by or under
common control with the Corporation,  and (z) write-ups in the book value of any
fixed asset resulting from a revaluation  thereof effective after June 22, 1998)
are shown on the latest available  consolidated balance sheet of the Corporation
on such date minus (ii) the amount at which the  liabilities of the  Corporation
and its subsidiaries are shown on such consolidated  balance sheet (including as
liabilities all reserves for  contingencies  and other potential  liabilities as
shown on such consolidated balance sheet).

EIGHTH:  The manner in which shares of the Corporation  shall be changed  hereby
upon the filing of this certificate by the Department of State is as follows:
<TABLE>
<CAPTION>

          Shares Changed Hereby                                   Shares Resulting From Change
<S>                                                         <C>
Class A Common Stock with a par value of                    Class A Common Stock with a par value of
$0.25 per share:                                            $0.25 per share:

         3,143,125 issued shares                                     3,143,125 issued shares
         6,856,875 unissued shares                                   16,856,875 unissued shares

Preferred Stock with $.025 par value per                    Preferred Stock with $.025 par value per
share, Class A:                                             share, Class A:

         807,240 issued shares                                       807,240 issued shares
         3,192,760 unissued shares                                   7,392,760 unissued shares
</TABLE>


NINTH:  The  foregoing  amendments  of the  certificate  of  incorporation  were
authorized at a meeting of the Board of Directors, followed by the votes cast in
person or by proxy of the  holders of record of a majority  of the votes cast in
favor of or  against  such  action  at an  annual  shareholders  meeting  of the
Corporation by the shareholders entitled to vote thereon.



                                       17

<PAGE>


                  IN  WITNESS   WHEREOF,   the  undersigned   have  caused  this
Certificate  of Amendment to be executed this 7th day of  August  1998,
and affirm that the statements made herein are true under penalty of perjury.

                                              SENECA FOODS CORPORATION


                                              By:/s/Kraig H. Kayser
                                                 ----------------------
                                                 Name:  Kraig H. Kayser
                                                 Title: President


                                              By:/s/Jeffrey L. Van Riper
                                                 -----------------------
                                                 Name:  Jeffrey L. Van Riper
                                                 Title: Secretary









                                       18

<PAGE>




                                                             Exhibit 10

PORTIONS OF THIS EXHIBIT HAVE BEEN OMITTED PURSUANT TO A REQUEST FOR 
CONFIDENTIAL TREATMENT.  THE OMITTED PORTIONS HAVE BEEN FILED SEPARATELY WITH
THE COMMISSION.


                                 Amendment No. 2

                To First Amended And Restated Alliance Agreement

This Agreement is entered into effective as of the 1st day of July,  1998 by and
among The Pillsbury  Company having its principal  offices at Pillsbury  Center,
200 South Sixth Street, Minneapolis,  Minnesota 55402 ("Pillsbury"),  and Seneca
Foods Corporation  having its principal offices at 1162  Pittsford-Victor  Road,
Pittsford, New York 14534 ("Seneca").

                               W I T N E S S E T H

WHEREAS,  Pillsbury  and Seneca  are  parties to a First  Amended  and  Restated
Alliance Agreement entered into December 8, 1994 as amended on February 10, 1995
(The "Agreement"), and

WHEREAS,  to improve the overall working arrangement between the parties for the
remainder of the term of the Agreement,  the parties agree to make the following
changes to the Agreement for their mutual benefit:

1. The seventh Whereas clause is amended in its entirety to read as follows:

                  "WHEREAS,  following  such  sale,  Seneca  intends  to provide
         Pillsbury with such  long-term,  strategic  alliance supply from Seneca
         Plants and the Sold  Plants  under this  Agreement.  As  identified  on
         Exhibit A hereto,  the Seneca Plants and the Sold Plants located in the
         Midwest and Northwest  and two plants  located in the state of New York
         are collectively  referred to herein as the "Central  Division Plants,"
         the Seneca Plants located in the Northeast (other than the two New York
         plants  referred to above) which will be producing  Products  under the
         terms of this Agreement, if any, are collectively referred to herein as
         the "Eastern Division Plants",  and the Central Division Plants and the
         Eastern  Division  Plants are  collectively  referred  to herein as the
         Alliance Plants";

2. The following definitions are hereby amended and replaced in their entirely:

         "Agreement" means this Alliance Agreement as amended from time to time.

         "Central  Division Plants" means,  collectively,  the Seneca Plants and
the Sold Plants  located in the Midwest,  Northwest and in the state of New York
which are identified on Exhibit A hereto.


<PAGE>




                                                        


         "Continuous  Improvement  Program  Team" means a team of  employees  of
Seneca  and,   initially,   Pillsbury  who  are  charged  with   developing  and
implementing  cost reduction  projects at the Central Division Plants under this
Alliance Agreement.

         "Cost  Reduction  Project" means a cost saving  initiative  proposed or
implemented by the Continuous Improvement Program Team.

         "Eastern  Division  Plants"  means,  collectively,  the  Seneca  Plants
located in the  Northeast,  if any,  which will be producing  Products under the
terms of this Agreement.

         "Seneca" means Seneca Foods Corporation, a New York corporation.

3. The following sentences are added at the end of Section 3.2 (Central Division
Transfer Prices):

         "The  parties  may agree from time to time in writing  without  further
         need to amend this  Agreement to add  additional  plants to the Central
         Division  Plants,  either for a given  Product or Fiscal  Year.  In the
         event such plants are added,  they will be accounted for based upon the
         percentage of the plant's production which is sold to Pillsbury."

4. Section 3.3 of the  Agreement  titled  Eastern  Division  Transfer  Prices in
hereby amended in its entirety as follows:

         3.3 Eastern Division  Transfer  Prices.  The price charged by Seneca to
         Pillsbury  for all  Acceptable  Cases of Products  (identified  by SKU)
         produced at any Eastern  Division Plant, if any, shall be calculated by
         adding * per Equivalent  Case to the Transfer  Prices for such Products
         then  in  effect.   In  addition,   to  the  extent  can  supplies  are
         manufactured, or purchased by Seneca especially for use, in the Eastern
         Division,  Seneca shall  include in its invoice to Pillsbury the ED Can
         Differential.

5. A New Subsection 3.6(g) is added as follows:

         3.6  Payment Terms.

         (g)  Management  Fee  Calculations.  For  purposes of  calculating  the
Management  Fee only,  the Plants  located in Marion,  New York and Geneva,  New
York, as well as any Plants  temporarily added pursuant to Section 3.2 shall not
be treated as Central Division Plants.

6. A New Section is added as follows:

         7.6 For certain  major  capital  additions  and  potential  fixed asset
write-offs (over *) at the Central  Division Plants,  Pillsbury and Seneca agree
to review such projects on a stand-alone  basis and ascertain the most equitable
approach to funding such projects.

*        Confidential  Information  Has Been  Omitted  Pursuant to a Request for
         Confidential  Treatment and the Omitted Information Has been Separately
         Filed With the Securities and Exchange Commission.


<PAGE>



7. ARTICLE VIII titled "COST  REDUCTIONS" shall be replaced in its entirety with
the following:

         8.1 Cost  Reduction  Incentives.  Seneca and  Pillsbury  agree to share
         equally  in any  savings  derived  during  the  first  year of the Cost
         Reduction Project from a Cost Reduction Project that is proposed by the
         Continuous  Improvement  Program  Team and approved by the ARB or their
         designees.  The Continuous  Improvement  Program Team will initially be
         headed by a Pillsbury  employee and  supported  by Seneca  employees to
         develop,  implement and track specific Cost Reduction  Projects.  It is
         the intent of the Parties that Seneca will  internalize the function of
         the Continuous Improvement Program Team when each party mutually agrees
         that the program is successfully  implemented.  The calculations of the
         cost savings  will be  determined  in  accordance  with the  Accounting
         Procedures  and will be payable each year to each party at the Year-End
         Reconciliation  as described  in Section  3.6.  After the first year of
         each  cost  Reduction  Project,  all  savings  derived  from  such Cost
         Reduction  Project  will accrue to  Pillsbury  or Seneca based upon the
         percentage  of  products  respectively  purchased  from  the  Plant  in
         question by Pillsbury  or retained by Seneca for sale to  non-Pillsbury
         buyers,  and will be built into the Standard Costs.  Attached hereto as
         Exhibit  J-1 are the  Guiding  Principles  under  which the  Continuous
         Improvement Project Team will account for Cost Reduction Projects.

         8.2 Cost Reduction in Supply Procurement.  Pillsbury shall use its good
         efforts to cooperate  with Seneca to enable Seneca to procure  supplies
         and  raw  materials  in a  manner  which  seeks  to  maximize  Seneca's
         efficiency  hereunder;  provided  that Seneca agrees that the foregoing
         agreement   of  Pillsbury   shall  not  obligate   Pillsbury  to  incur
         out-of-pocket expenses or costs.



*        Confidential  Information  Has Been  Omitted  Pursuant to a Request for
         Confidential  Treatment and the Omitted Information Has been Separately
         Filed With the Securities and Exchange Commission.



<PAGE>




                                                        -4-

8. Exhibit A is amended in its entirety as follows:

                                    EXHIBIT A
                            Vegetable Division Plants

Buhl, Idaho
Blue Earth, Minnesota
Cumberland, Wisconsin
Dayton, Washington
Geneva, New York
Glencoe, Minnesota
Janesville, Wisconsin
Marion, New York
Mayville, Wisconsin
Montgomery, Minnesota
Rochester, Minnesota

9. A new Exhibit J-1 is added as follows:

                                   EXHIBIT J-1

                   Cost Improvement Process Guiding Principles

         Savings will be measured on the net savings basis, by determining gross
savings less capital and one-time expenses.

         Savings  must  be  measurable  and  tangible,  and  will  include  cost
avoidance projects only with the specific approval of the ARB.

         Calculations of savings of Cost Reduction  Projects will be benchmarked
against plan standards, which will be reflective of normal crop years.

         Cost  savings  realized  in one year will be folded  into the  Standard
Costs for the following Fiscal Year.

         Cost improvement  program will be managed in coordination with Seneca's
fiscal year,  that is from April 1 through  March 31,  including the fiscal year
from April 1, 1998 through March 31, 1999.

         Cost savings will be recorded when incurred  (generally during seasonal
pack).


<PAGE>




                                                        -5-

         IN WITNESS WHEREOF, the parties hereto have caused this Amendment No. 2
to be executed by their duly authorized officers or representatives.

SENECA FOODS CORPORATION                    THE PILLSBURY COMPANY



By:  /s/Kraig H. Kayser                     By:  /s/Thomas Paulson
Its:    President                           Its:    V.P. Finance

322790

September 2, 1998                                    FOR IMMEDIATE RELEASE


PRESS RELEASE


Seneca Foods  Corporation  announced  today that it has  completed  the issue of
4,166,667 shares of Convertible  Participating Preferred Stock. As a result, the
Company has raised $50 million  through a  combination  of a $36 million  rights
offering to its common  shareholders and a $14 million direct placement of stock
to Carl Marks Strategic Investments, L.P. and related entities at a subscription
price of $12 per share.  Through the rights offering,  Seneca raised $36 million
as the Company's common  shareholders  acquired  1,146,772 shares for a total of
$13,761,264  and the  Carl  Marks  investors  acted  as  standby  purchasers  of
1,853,228  shares  for a total of  $22,238,736.  The Carl Marks  investors  also
purchased 1,166,667 shares of the convertible  participating  preferred stock in
the $14 million  direct equity  placement.  Seneca used proceeds from the equity
investment  to  extinguish  outstanding  short-term  bank  debt and for  general
corporate purposes.

Seneca is primarily a fruit and vegetable  processing company with manufacturing
facilities located throughout the United States. Its products are sold under the
Seneca,  Libby's and  TreeSweet  labels as well as through the private label and
industrial markets.  In addition,  under an alliance with The Pillsbury Company,
Seneca produces canned and frozen  vegetables  which are sold by Pillsbury under
the Green Giant label.  Seneca's  common stock is traded on the Nasdaq  National
Stock Market under the symbols "SENEA" and "SENEB".



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