SENECA FOODS CORP /NY/
S-3, 1998-09-30
CANNED, FRUITS, VEG, PRESERVES, JAMS & JELLIES
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As filed with the Securities and Exchange Commission on September 30, 1998
                                                    Registration No. 333-

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
- --------------------------------------------------------------------------------
                                    FORM S-3
             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
- --------------------------------------------------------------------------------
                            SENECA FOODS CORPORATION
             (Exact name of registrant as specified in its charter)
                        New York                       16-0733425
              (State or other jurisdiction          (I.R.S. Employer
            of incorporation or organization)       Identification No.)
                           1162 Pittsford-Victor Road
                            Pittsford, New York 14534
                                 (716) 385-9500
               (Address, including zip code, and telephone number,
        including area code, of registrant's principal executive offices)
                                 KRAIG H. KAYSER
                      President and Chief Executive Officer
                           1162 Pittsford-Victor Road
                            Pittsford, New York 14534
                                 (716) 385-9500
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                   Copies to:
                            WILLIAM I. SCHAPIRO, Esq.
                        Jaeckle Fleischmann & Mugel, LLP
                             800 Fleet Bank Building
                              Twelve Fountain Plaza
                             Buffalo, New York 14202
                                 (716) 856-0600

    Approximate date of commencement of proposed sale to the public:  As soon as
practicable after the effective date of this Registration Statement.

If the only securities  being registered on this form are being offered pursuant
to a dividend or interest reinvestment plan, please check the following box. [ ]

If any of the  securities  being  registered on this form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415  under the  Securities Act of
1933 (the "Securities  Act"),  other than securities  offered only in connection
with dividend or interest reinvestment plans, check the following box. [X]

If this form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. [ ]

If this form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

If delivery of the prospectus is expected to be made pursuant to Rule 434, check
the following box.  [ ]
<TABLE>
<CAPTION>

                         CALCULATION OF REGISTRATION FEE
- ------------------------------------------------------------------------------------------------------------------------------------

                                                                   Proposed Maximum        Proposed Maximum
    Title of Each Class of Securities          Amount to be         Offering Price             Aggregate              Amount of
            to be Registered                    Registered           Per Share (1)          Offering Price        Registration Fee
- ------------------------------------------------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                              <C>                <C>                     <C>                    <C>
Shares of Class A Common Stock,
par value $0.25 per share...............         346,570                  $12.00              $4,158,840.00            $1,227.00
- ------------------------------------------------------------------------------------------------------------------------------------
<FN>
(1) Estimated  solely for the purpose of  determining  the  registration  fee in
    accordance  with Rule 457(c)  under the  Securities  Act on the basis of the
    average of the high and low sales prices of the registrant's  Class A Common
    Stock, as reported by the NASDAQ National Market on September 24, 1998 which
    was $12.00.
</FN>
</TABLE>

    The  registrant  hereby amends this  registration  statement on such date or
dates as may be necessary to delay its effective date until the registrant shall
file a further  amendment  which  specifically  states  that  this  registration
statement shall  thereafter  become effective in accordance with section 8(a) of
the Securities Act or until this  registration  statement shall become effective
on such date as the  Commission,  acting  pursuant  to said  section  8(a),  may
determine.


<PAGE>



INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

                                   PROSPECTUS
                                 346,570 Shares
                            SENECA FOODS CORPORATION
                              Class A Common Stock

         All of the  shares of Class A Common  Stock,  $0.25 par value per share
("Class A Common Stock") of Seneca Foods  Corporation  (the  "Company")  offered
hereby (the  "Offering"),  are being sold by The Pillsbury  Company,  a Delaware
corporation  ("Pillsbury" or the "Selling Security Holder"). The shares of Class
A Common  Stock  are  entitled  to  one-twentieth  (1/20)  of one vote per share
whereas the shares of the Company's  Class B Common  Stock,  $0.25 par value per
share ("Class B Common Stock" and,  together with the Class A Common Stock,  the
"Common  Stock") are entitled to one vote per share on all matters  presented to
the Company's shareholders. See "Selling Security Holder" and "Risk Factors--The
Shares of Class A Common Stock Have Low Voting  Power." The Company will receive
no portion of the proceeds of the Offering.  The Company's  Class A Common Stock
is traded in the  over-the-counter  market  and  quoted on the  NASDAQ  National
Market under the symbol  "SENEA." On September 24, 1998, the average of the high
and low sales  prices  of the Class A Common  Stock as  reported  by the  NASDAQ
National Market was $12.00 per share.

         See  "Risk  Factors"  commencing  on page 10 for  certain  factors  and
considerations  relevant to an  investment  in the Class A Common Stock  offered
hereby.


               NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR
                 ANY STATE SECURITIES COMMISSION HAS APPROVED OR
                 DISAPPROVED OF THESE SECURITIES OR PASSED UPON
                  THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.
                     ANY REPRESENTATION TO THE CONTRARY IS A
                                CRIMINAL OFFENSE.
<TABLE>
<CAPTION>
       -------------------------------------------------------------------------------------------------------------

                                                                     Price to                     Proceeds to
                                                                      Public              Selling Security Holder (1)
       -------------------------------------------------------------------------------------------------------------
       -------------------------------------------------------------------------------------------------------------
       <S>                                                            <C>                       <C>    

       Per Share..................................................... $12.00                       $12.00
       -------------------------------------------------------------------------------------------------------------
       -------------------------------------------------------------------------------------------------------------

       Total......................................................$4,158,840                   $4,158,840
       -------------------------------------------------------------------------------------------------------------
<FN>
      (1)      The Selling  Security Holder will be responsible for the costs of
               printing this  Prospectus to the extent such costs exceed $2,500.
               The Company will be responsible for all other expenses associated
               with the Offering.
</FN>
</TABLE>
                   The date of this  Prospectus  is  September____, 1998.


<PAGE>


               No dealer,  salesmen or other person has been  authorized to give
      any  information  or to make  any  representation  not  contained  in this
      Prospectus,  and any information or  representation  not contained  herein
      must not be relied upon as having been  authorized  by the  Company.  This
      Prospectus  does not constitute an offer to sell, or a solicitation of any
      offer to buy, any of the securities  offered hereby in any jurisdiction to
      any person whom it is unlawful to make such offer or solicitation. Neither
      the delivery of this Prospectus nor any sale made hereunder  shall,  under
      any  circumstances,  create any implication that the information herein is
      correct  as of any date  subsequent  to the date  hereof or that there has
      been no change in the  affairs of the  Company  since such date or, in the
      case of information  incorporated herein by reference,  the date of filing
      with the Securities and Exchange Commission.



                                TABLE OF CONTENTS
                                                                           Page

      AVAILABLE INFORMATION..................................................3

      INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE........................4

      PROSPECTUS SUMMARY.....................................................5

      RISK FACTORS..........................................................10

      THE COMPANY...........................................................21

      USE OF PROCEEDS.......................................................21

      SELLING SECURITY HOLDER...............................................22

      PLAN OF DISTRIBUTION..................................................22

      DESCRIPTION OF CAPITAL STOCK..........................................23

      LEGAL MATTERS.........................................................29

      EXPERTS...............................................................29



<PAGE>



                              AVAILABLE INFORMATION


         The  Company  is  subject  to  the  informational  requirements  of the
Securities  and Exchange Act of 1934, as amended (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements and other  information filed by the Company may be inspected at, and,
upon payment of the Commission's  customary  charges,  copies obtained from, the
Public Reference Section of the Commission,  450 Fifth Street, N.W., Washington,
DC  20549.  Such  reports,  proxy  statements  and  other  information  are also
available for  inspection  and copying at prescribed  rates at the  Commission's
regional  offices in New York, New York (7 World Trade Center,  13th Floor,  New
York, New York 10048) and in Chicago, Illinois (Suite 1400, Citicorp Center, 500
West Madison Street, Chicago,  Illinois 60661-2511).  The Commission maintains a
Web site  (http://www.sec.gov)  that also contains reports, proxy statements and
other information concerning the Company.  In addition, the Class A Common Stock
is listed on the NASDAQ National Market under the symbol "SENEA" and information
can be inspected and copies made at the offices of the National  Association  of
Securities Dealers, Inc., 1735 K Street, N.W., Washington, D.C. 20006.

         The Company has filed with the Commission a  Registration  Statement on
Form S-3 (the  "Registration  Statement")  under the  Securities Act of 1933, as
amended  (the  "Securities  Act"),  and the  rules and  regulations  promulgated
thereunder,  with  respect  to the Class A Common  Stock  offered  hereby.  This
Prospectus  constitutes  the  Prospectus  of the  Company,  filed as part of the
Registration  Statement.  As  permitted  by the  rules  and  regulations  of the
Commission,   this  Prospectus  omits  certain  information   contained  in  the
Registration Statement,  and reference is made to the Registration Statement and
the exhibits  listed  therein,  which can be  inspected at the public  reference
facilities of the  Commission  noted above,  and copies of which can be obtained
from the Commission at prescribed rates as indicated above. Statements contained
in this Prospectus as to the contents of any contract or other documents are not
necessarily  complete,  and in each  instance,  reference is made to the copy of
such  contract or document  filed as an exhibit to the  Registration  Statement,
each such statement being qualified in all respects by such reference.



<PAGE>



                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE


         Incorporated into this Prospectus by reference are the documents listed
below filed by the Company under the Exchange Act. Copies of any such documents,
other than  exhibits to such  documents,  are available  without  charge to each
person to whom a copy of this Prospectus has been delivered upon written or oral
request of such person from the Company, 1162 Pittsford-Victor  Road, Pittsford,
New York 14534, Attention: Philip G. Paras, telephone number (716) 385-9500.

         The following documents are hereby incorporated into this Prospectus by
reference and are made a part hereof:

         (1) The Company's Annual Report on Form 10-K for the year ended March 
31, 1998 (Commission File No. 0-1989).

         (2) The Company's  Quarterly Report on Form 10-Q for the quarter ended
June 27, 1998 (Commission File No. 0-1989).

         (3) The Company's Proxy Materials for its Annual Meeting of 
Shareholders held on August 7, 1998  (Commission File No. 0-1989).

         (4) The Company's Current Report on Form 8-K dated July 2, 1998 
(Commission File No. 0-1989).

         (5) The Company's Current Report on Form 8-K dated September 17, 1998 
(Commission File No. 0-1989).

         Each  document  filed  by the  Company  subsequent  to the date of this
Prospectus pursuant to Sections 13(a), 14 or 15(d) of the Exchange Act and prior
to the  termination  of the  offering  of all shares of Class A Common  Stock to
which this Prospectus relates shall be deemed to be incorporated by reference in
this  Prospectus  and  shall be part  hereof  from the  date of  filing  of such
document. Any statement contained herein or in a document incorporated or deemed
to be  incorporated  by  reference  herein  shall be  deemed to be  modified  or
superseded  for  purposes  of this  Prospectus  to the extent  that a  statement
contained  in this  Prospectus  (in  the  case of a  previously  filed  document
incorporated or deemed to be  incorporated by reference  herein) or in any other
subsequently   filed  document  that  is  also  incorporated  or  deemed  to  be
incorporated by reference  herein,  modifies or supersedes  such statement.  Any
such  statement  so modified  or  superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this Prospectus.  Subject to the
foregoing,  all  information  appearing in this  Prospectus  is qualified in its
entirety  by  the  information  appearing  in  the  documents   incorporated  by
reference.


<PAGE>



- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------


                               PROSPECTUS SUMMARY


         The following summary is qualified in its entirety by the more detailed
information included elsewhere in this Prospectus.  Unless the context otherwise
requires,  all references in this  Prospectus to the "Company" shall mean Seneca
Foods Corporation and its subsidiaries on a consolidated  basis. This Prospectus
contains  forward-looking  statements  within the  meaning of Section 27A of the
Securities Act and Section 21E of the Exchange Act. The Company's actual results
could differ materially from those set forth in the forward-looking  statements.
See "Risk  Factors" for a discussion of certain  factors that might cause such a
difference.


                                   The Company

         The Company,  which was founded in 1949,  conducts its business  almost
entirely in food processing,  which currently  accounts for approximately 99% of
the Company's sales.  Canned and frozen vegetables  represent  approximately 78%
and fruit and fruit  juice  products  approximately  22% of the  Company's  food
processing volume. Apple products contribute  approximately 10% of the Company's
sales;   the  Company's   Seneca(R)  brand  frozen  apple   concentrate  is  the
largest-selling  brand of frozen apple  concentrate in the United States. Of the
remaining  sales in the fruit and fruit juice products,  grape products  account
for approximately 2%, and bottled,  canned and frozen fruit juice drinks account
for approximately 10% of the Company's sales.

          Approximately  19% of the Company's food products are packed under its
own brands including Seneca(R),  Libby's(R) (under license),  Aunt Nellie's Farm
Kitchen(R),  Blue Boy(R) and  TreeSweet(R).  Approximately  30% of the processed
foods are packed  under  private  labels,  that is,  under  brand names owned or
controlled by the purchasers,  and  approximately  11% are sold to institutional
food  distributors.  The remainder,  approximately  40%, carry Pillsbury's Green
Giant(R)  brand name and are packed  pursuant  to a 20-year  First  Amended  and
Restated  Alliance  Agreement  dated December 8, 1994 as amended on February 10,
1995,  February  25,  1997 and July 1,  1998  (the  "Alliance  Agreement")  with
Pillsbury and Grand Metropolitan  Incorporated  ("GMI"), the parent of Pillsbury
(on those  dates) and now a  wholly-owned  subsidiary  of Diageo plc.  See "Risk
Factors--Dependence on Alliance Agreement."

          On August 17,  1998,  the Company  entered  into a Letter of Intent to
sell the principal  assets of its fruit and fruit juice business,  excluding its
plants in Washington State, to Northland Cranberries, Inc. ("Northland") subject
to   certain   conditions   which   have   not  yet   occurred.   See  "--Recent
Developments--Sale of Certain Juice Business Assets."

         The  Company's  sole  non-food  division,   Seneca  Flight  Operations,
provides air charter service primarily to industries located in upstate New York
and contributes approximately 1% to the Company's sales. The Company's principal
executive office is located at 1162 Pittsford-Victor Road, Pittsford,  New York.
Its  telephone  number  is  (716)  385-9500  and  it  maintains  a web  site  at
www.senecafoods.com.



<PAGE>




                               Recent Developments

Sale of Certain Juice Business Assets

         The August 17, 1998 Letter of Intent (the  "Letter")  contemplates  the
sale to Northland of the  Company's  principal  juice  bottling  facilities  and
warehouses (subject to the fulfillment of certain contingencies discussed below)
(the  "Proposed  Disposition").  The  total  purchase  price  for  the  Proposed
Disposition  is  estimated to be between $30 and $35 million of which $3 million
will be paid in Northland Class A common stock and the balance in cash.

         Assets to Be Sold. The Letter provides that Northland will purchase the
following  of  the  Company's  plants:  Dundee,  New  York;  Jackson,  Wisconsin
(excluding sauerkraut  operations);  Mountain Home, North Carolina;  Eau Claire,
Michigan and Portland,  New York (concord grape receiving station) together with
all related furniture, fixtures and equipment.  Northland also will purchase the
intangibles  related to that portion of the Company's  juice business to be sold
in the Proposed  Disposition  (the "Juice  Business"),  including the trademarks
TreeSweet(R),  Awake(R) and Orange Plus(R) and certain other  trademarks,  trade
names and  intellectual  property and all of the good will  associated  with the
Juice  Business.  Northland  will not acquire the Seneca(R)  brand name, but the
Company will license the  Seneca(R)  brand name to Northland on a  royalty-free,
world-wide  basis for a period of 99 years for exclusive use in connection  with
juice,  juice  beverages,   retail  concentrates,   cranberry  sauce  and  dried
cranberries.  Northland  will also acquire the net working  capital of the Juice
Business,  including product inventories, raw materials and supplies and work in
process,  less accruals and payables.  The Company's fruit  processing and juice
plants in the  State of  Washington  are not  included  in the  sale.  After the
Proposed Disposition, the Company will continue to process and sell fruit chips,
fruit-based industrial flavorings and fruit juice (although the fruit juice will
not be sold under the Seneca brand name).

         Contingencies. The completion of the Proposed Disposition is subject to
satisfaction  of  the  following  conditions:  completion  of  a  due  diligence
investigation  by Northland,  the execution of a definitive  purchase  agreement
(which may contain additional conditions), the receipt of necessary governmental
approvals pursuant to the federal  Hart-Scott-Rodino  Antitrust Improvements Act
and the receipt of necessary  consents and approvals from the parties'  lenders.
Subject to fulfillment of these  contingencies,  the parties anticipate that the
Proposed  Disposition will close no later than December 31, 1998. Owing to these
and other  possible  contingencies,  there can be no assurance that the Proposed
Disposition will occur.

         Use of  Proceeds.  The  Company  intends  to use  the  proceeds  of the
Proposed  Disposition to reduce its current  indebtedness  and for other working
capital purposes.

         Impact of the Proposed  Disposition on the Company.  The Juice Business
represented 8% of the Company's  assets and 15% of its revenues as of the end of
the 1998 fiscal year.



<PAGE>



Equity Investment

         The Rights  Offering.  On August 7, 1998, the Board of Directors of the
Company declared a distribution (the "Rights  Offering")  payable to the holders
of the Company's  Common Stock,  whereby each holder of Common Stock  received a
right (the "Right") to purchase at a subscription price of $12.00 per share (the
"Subscription  Price"),  shares of Convertible  Participating  Preferred  Stock,
$12.00 stated value per share (the "Convertible Participating Preferred Stock").
The  shares  of  Convertible   Participating  Preferred  Stock  are  immediately
convertible into shares of Class A Common Stock on a share-for-share  basis. The
Company  distributed  one-half of a Right for each share of Common Stock held of
record as of July 13,  1998.  Each whole Right  entitled  the holder  thereof to
receive  upon  payment  of the  Subscription  Price,  one  share of  Convertible
Participating  Preferred  Stock.  The  Rights  were  evidenced  by  Subscription
Certificates  transferable  by the holders  thereof.  The Rights expired at 5:00
p.m., Eastern Daylight Time, on August 27, 1998. Holders of the Company's Common
Stock acquired  1,146,639  shares of Convertible  Participating  Preferred Stock
under the Rights Offering for a total investment of $13,759,668.

         Stock  Purchase  Agreement  and  Shareholders  Agreement.  The  Company
entered into a Stock Purchase Agreement dated June 22, 1998 (the "Stock Purchase
Agreement")  with Carl Marks Strategic  Investments,  L.P., Carl Marks Strategic
Investments  II,  L.P.  and Uranus  Fund,  Ltd.  (the  "Investors")  whereby the
Investors  agreed to  purchase at $12.00 per share (i) 1.167  million  shares of
Convertible  Participating  Preferred  Stock,  for  total  consideration  of $14
million and (ii) up to 2.5 million shares of Convertible Participating Preferred
Stock which the Company's shareholders did not purchase in the subsequent Rights
Offering.  The  Company  was not  required  to sell  under  the  Stock  Purchase
Agreement and the Rights  Offering  more than  4,166,667  shares of  Convertible
Participating  Preferred  Stock at a total price of  $50,000,004.  The Investors
acquired a total of  3,019,895  shares of  Convertible  Participating  Preferred
Stock for an  aggregate  purchase  price of  $36,238,740.  The total  investment
received by the Company as a result of the Rights Offering and investment by the
Investors was $49,998,408.

         Concurrently with the Stock Purchase Agreement, the Company and certain
of  its  substantial  shareholders,  including  the  Investors,  entered  into a
Shareholders   Agreement  (the   "Shareholders   Agreement")   whereby   certain
substantial holders of the Company's stock, including members of the Wolcott and
Kayser  families  (the  "Wolcott and Kayser  Families" or the "Wolcott or Kayser
Families") who control the Company, agreed that they would not exercise, sell or
transfer  the Rights to which they were  entitled  pursuant  to the terms of the
Rights Offering.  In a separate  agreement,  Pillsbury also agreed that it would
not  exercise,  sell or  transfer  the  Rights  to which it was  entitled  (as a
shareholder of the Company) pursuant to the Rights Offering. The investment made
pursuant to the Stock Purchase  Agreement and the Rights  Offering  sometimes is
referred to herein as the "Equity Investment."

          The foregoing  transactions provided the Investors with the ability to
influence  the  management  of the  Company,  subject to the  approximately  40%
combined  voting  power of the  Wolcott and Kayser  Families  (in an election of
directors). The Shareholders Agreement requires


<PAGE>



that the number of  directors  comprising  the  Company's  Board of Directors be
increased  from seven to nine  members and  requires the Company to fill the two
new director  positions with persons  designated by the Investors (the "Investor
Designees").  The Investor  Designees will continue to be nominated for election
to the Board and certain  substantial  shareholders of the Company will continue
to vote for the  Investor  Designees  until  the  Stock  Purchase  Agreement  is
terminated  or such time as the  Investors no longer own, in the  aggregate,  at
least 10% of the  Company's  Class A Common Stock  (assuming  conversion  of all
shares of  Convertible  Participating  Preferred  Stock  into  shares of Class A
Common Stock). At the Company's Annual Meeting of Shareholders held on August 7,
1998, the Company's shareholders elected the Investor Designees,  Andrew M. Boas
and Arthur H. Baer,  to serve as directors of the Company for terms  expiring in
2001  and  2000,  respectively,   effective  upon  consummation  of  the  Equity
Investment  by  the  Investors   which   occurred  on  September  2,  1998.  The
Shareholders Agreement also requires that, until such time as the Investors own,
in the aggregate,  less than 10% of the Company's Class A Common Stock (assuming
conversion  of all  shares of  Convertible  Participating  Preferred  Stock into
shares of Class A Common Stock),  the Investor  Designees will comprise at least
22% of the members of each  committee of the Company's  Board of Directors.  The
Company  agreed to include in its  Certificate  of  Incorporation  a  provision,
pursuant  to  Section  709 of the New York  Business  Corporation  Law  ("BCL"),
requiring  unanimous  approval of the  Company's  Board of Directors  (excluding
directors who choose to abstain) for certain major corporate  actions  including
but not limited to certain sales of assets,  business combinations and change in
accountants.  The requirement of unanimous board approval  (excluding  directors
who choose to  abstain)  terminates  when the  Investors  no longer  own, in the
aggregate,  at  least  15% of the  Company's  Class  A  Common  Stock  (assuming
conversion  of all  shares of  Convertible  Participating  Preferred  Stock into
shares of Class A Common Stock).

         The Charter Amendments.  To accomplish the intent of the Stock Purchase
Agreement,  the Company amended its Restated Certificate of Incorporation to (i)
increase the number of authorized shares of Class A Common Stock from 10,000,000
shares to 20,000,000  shares;  (ii) increase the number of authorized  shares of
Preferred Stock With $.025 Par Value Per Share, Class A from 4,000,000 shares to
8,200,000  shares;  (iii) create a new series of Preferred  Stock With $.025 Par
Value Per Share, Class A to be designated as Convertible Participating Preferred
Stock,  $12.00 stated value per share,  convertible at any time at the option of
the holder into Class A Common Stock of the Company;  and (iv) require unanimous
approval of the Company's Board of Directors  (excluding directors who choose to
abstain) to authorize the major corporate actions referred to above.

         Purpose  of the  Equity  Investment.  The  Company  sought  the  Equity
Investment  because it concluded that,  since it has operated under the Alliance
Agreement,  its ratio of debt to equity had been too high and had been adversely
affecting the operating results. The Company has applied the net proceeds of the
Equity  Investment to the reduction of its  indebtedness to its revolving credit
bank lenders.




<PAGE>



                                  The Offering

         All of the shares of Class A Common Stock offered hereby are being sold
by Pillsbury. Pillsbury acquired the Class A Common Stock upon the conversion of
certain  indebtedness  owed  by  the Company to Pillsbury. See "Selling Security
Holder."


<PAGE>




                                  RISK FACTORS

         An  investment  in the  Class A Common  Stock of the  Company  involves
various risks.  Prospective  purchasers should carefully  consider the following
information in conjunction  with the other  information  appearing  elsewhere in
this Prospectus before making a decision to invest in the Class A Common Stock.



Industry Conditions and Price and Volume Fluctuations

         The  Company's   financial   performance  and  growth  are  related  to
conditions in the food processing  industry,  primarily the vegetable processing
industry.  The United States vegetable  processing industry is a mature industry
with a relatively modest compounded annual growth rate of less than 1% from 1992
to 1996.  The  Company's  net sales are a function of product  availability  and
market pricing. In the vegetable processing  industry,  product availability and
market  prices  tend to have an  inverse  relationship:  market  prices  tend to
decrease  as more  product  is  available  and to  increase  if less  product is
available.  Product  availability  is a  direct  result  of  plantings,  growing
conditions, crop yields and inventories, all of which vary from year to year. In
addition,  market  prices can be affected by the planting,  inventory  level and
individual  pricing  decisions  of the three or four largest  processors  in the
industry.  Generally,  market prices in the vegetable processing industry adjust
more quickly to variations in product  availability than an individual processor
can adjust its cost structure;  thus, in an oversupply situation,  a processor's
margins likely will weaken.  The Company typically has experienced lower margins
during times of industry oversupply.

         In the last three fiscal years, the vegetable  processing  industry has
been characterized by excess capacity,  with resulting pressure on the Company's
prices and profit margins. In these years many of the Company's competitors have
closed processing  plants in response to the downward pressure on prices.  There
can be no  assurance  that the  Company's  margins  will  improve in response to
favorable  market  conditions  or that  the  Company  will  be  able to  operate
profitably during depressed market conditions. See "-- Recent Losses."

Dependence on Alliance Agreement

         Pursuant to the Alliance Agreement and related agreements,  the Company
processes  and sells to  Pillsbury  or  Pillsbury's  designee,  on a "cost plus"
basis,  cases of  shelf-stable  vegetables and processes or partially  processes
certain frozen vegetables and asparagus for Pillsbury or its designee.



<PAGE>



         In a transaction  concurrent with the Alliance  Agreement,  the Company
acquired  from  Pillsbury a substantial  percentage  of the tangible  production
assets of Pillsbury's  Green Giant brand of  shelf-stable  and frozen  vegetable
products, including six plants located in the midwestern and northwestern United
States.  Additional Green Giant  production  assets were acquired from Pillsbury
subsequent  to  February  1995.  All  Green  Giant  plants  referred  to in this
paragraph  are  collectively  referred to as the  "Alliance  Plants." Five Green
Giant  production  plants  were  retained by  Pillsbury  of which four have been
closed.  The total purchase price for the Alliance Plants was $93.7 million,  in
payment of which the Company  initially paid Pillsbury $13.1 million in cash and
issued to Pillsbury an 8% Secured Nonrecourse  Subordinated  Promissory Note due
September 30, 2009 (the  "Pillsbury  Note") for the unpaid  principal  amount of
$80,583,000.  The Pillsbury Note requires the Company to pay annual installments
of principal on each October 20 and a final major principal payment on September
30, 2009.  Interest on the  Pillsbury  Note is required to be paid  quarterly on
each of the last days of March,  June,  September and  December.  As a result of
Pillsbury's  conversion of two annual principal installments totaling $6 million
into Class A Common Stock, and the payment of an annual principal installment on
the Pillsbury Note on October 20, 1997,  the  outstanding  principal  balance at
March 31, 1998 was $71,583,000.

         Inasmuch as Pillsbury sold to the Company or closed  substantially  all
of its Green Giant production facilities and hopes to benefit under the Alliance
Agreement by paying  lower  product  costs than it might  otherwise  incur,  the
Company,  beginning  in its fiscal year ended March 31,  1996,  has been a major
supplier of Pillsbury's  Green Giant  vegetable  products.  Green Giant products
packed by the  Company in the  Company's  fiscal  years ended March 31, 1997 and
March 31,  1998  constituted  approximately  54% and 40%,  respectively,  of the
Company's  sales for such period.  The Company  expects that, in the foreseeable
future while the Alliance  Agreement  remains in effect,  Green Giant vegetables
will be the largest single product line of the Company.

         The Alliance  Agreement  has an initial term ending  December 31, 2014,
and will be  extended  automatically  for  additional  five  year  terms  unless
terminated in accordance  with the  provisions of the Alliance  Agreement.  Upon
virtually all of the causes of termination enumerated in the Alliance Agreement,
Pillsbury  will acquire  legal title to the  Alliance  Plants and certain of the
other assets which the Company  acquired from Pillsbury,  and various  financial
adjustments between the parties will occur. If Pillsbury terminates the Alliance
Agreement  without cause,  it must pay the Company a termination  payment of $20
million.  Pillsbury  holds  mortgage  and  security  interests  in the  property
transferred  to the Company and any  replacement  property to enforce its rights
under the Alliance Agreement and the Pillsbury Note. Pillsbury will look to that
property,  and not to the other  property of the Company,  to satisfy its claims
under the Pillsbury Note (except for damages in particular  circumstances,  such
as the  Company's  fraud or  intentional  misconduct,  its  failure to turn over
insurance or condemnation  proceeds of the secured  property or to turn over the
property  as  required  by the  Pillsbury  Note or comply  with the  termination
provisions  of  the  Alliance  Agreement  or  under  certain  provisions  of the
Bankruptcy  Code).  The  Pillsbury  Note has extensive  provisions  defining the
remedies  against the  Company  and the  relative  rights of  Pillsbury  and the
Company's  long-term  insurance  lenders and  revolving  credit bank  lenders in
certain circumstances, such as default by the Company.



<PAGE>



         The  Company's  sales and  financial  performance  under  the  Alliance
Agreement and its sales of Green Giant products  depend to a significant  extent
on the  Company's  success  in  producing  quality  Green  Giant  vegetables  at
competitive costs and Pillsbury's  success in marketing the products produced by
the Company. The ability of Pillsbury to successfully market these products will
depend upon Pillsbury's  sales efforts,  as well as the factors  described above
under  "--Industry  Conditions and Price and Volume  Fluctuations."  The Company
cannot give assurance as to the volume of  Pillsbury's  sales and cannot control
many of the key factors affecting that volume.  The Alliance  Agreement contains
extensive  covenants  by the Company  with  respect to quality  and  delivery of
products,  maintenance  of the Alliance  Plants and other  standards  related to
performance.  If the Company were to fail in its performance of these covenants,
Pillsbury would be entitled to terminate the Alliance Agreement.

         Termination of the Alliance Agreement will, in most cases,  entitle the
Company's principal lenders,  including  long-term insurance lenders,  revolving
credit bank lenders and other  lenders  whose loan  agreements  incorporate  the
default  provisions of the Company's  revolving credit  agreement,  to declare a
default under the Company's loan  agreements  with them.  The principal  lenders
have a security  interest in certain payments to be received by the Company from
Pillsbury on  termination  of the  Alliance  Agreement  from  Pillsbury or other
buyers of Green Giant  inventory.  Unless the  Company  were to enter into a new
substantial  supply  relationship  with  Pillsbury  or another  major  vegetable
marketer  and acquire  substantial  production  capacity to replace the Alliance
Plants, any such termination would substantially  reduce the Company's sales. If
termination were to occur while  substantial  indebtedness of the Company to its
long-term  insurance lenders and revolving credit bank lenders were outstanding,
as is currently the case, a restructuring of the debt payment terms would likely
be necessary to avoid a payment  default in addition to the default by reason of
the termination of the Alliance Agreement.


Recent Losses

          Fiscal Year 1996.  The  Company's  fiscal  year ended March 31,  1996,
resulted in an after-tax loss of $10.147  million (loss of $1.81 per share ) for
the Company. The major causes of the losses were:



<PAGE>



                  (1) Reduced  production in the 1995 pack season,  particularly
         in  the  Company's  Eastern  Division  vegetable  plants.  The  Company
         experienced  start-up  problems  during and after  installation  of new
         equipment  and  relocation  and  modification  of  existing   Pillsbury
         equipment which was removed from closed  Pillsbury plants and installed
         in  the  Company's   plants.   The  Company  made   aggregate   capital
         expenditures  of  approximately   $68  million  involving  37  separate
         projects  to  prepare  for a larger  volume  pursuant  to the  Alliance
         Agreement.  The  magnitude  of that  capital  program,  which had to be
         completed  in  approximately  six months' time to be ready for the 1995
         pack season, exceeded any prior capital program by the Company within a
         comparable  period of time. During the 1996 pack season (in fiscal year
         1997), the Eastern  Division  plants,  which had generated the greatest
         problems in 1995,  generally performed in accordance with the Company's
         expectations.

                  (2)  During  the  summer of 1995,  operations  in the  Eastern
         Division (New York plants) were adversely affected by the worst drought
         in New  York  in 20  years,  which  further  reduced  Eastern  Division
         vegetable production.

The  combination  of these two  factors  resulted in a  non-recurring  charge of
approximately  $15.1  million,  before  income tax benefit,  for the 1996 fiscal
year.

         The 1996 fiscal year was the first year of operation under the Alliance
Agreement.   The  Company  did  not  receive   orders  from   Pillsbury  at  the
originally-anticipated  levels  because of the  existence of  substantial  Green
Giant  vegetable  inventories  carried  over from the prior  year  (pre-Alliance
Agreement).  Consequently,  the Company  substantially  increased  its  finished
inventory  levels and had to defer the  conversion  of inventory to sales.  This
adversely  affected  the  Company's  cash flow and  income  and  necessitated  a
modification  of certain  financial  covenants in the Company's loan  agreements
with its revolving credit bank lenders and its long-term  insurance lenders,  as
the Company could not have complied with the unmodified covenants.

         Fiscal Year 1998. For the fiscal year ended March 31, 1998, the Company
reported  a net loss of $5.144  million  (loss of $0.87  per  share) on sales of
$703.2  million as compared  to fiscal  year 1997 in which the Company  reported
earnings  of $7.5  million  (earnings  of $1.27  per  share)  on sales of $730.2
million.

         The major causes for the losses were:

     (1) Lower   selling  prices  on  vegetables  due  to  an  ongoing  industry
oversupply due in part to an above-budget pack for the second  consecutive year.
See "--Industry Conditions and Price and Volume Fluctuations."

     (2)  Declines in apple  product  prices which were greater than the decline
in apple product costs. See "--Trends  Resulting in Fluctuating  Prices in Apple
Products."

     (3)  Increased pressure on pricing for frozen apple concentrate as a result
of the decline in consumption of frozen concentrates. See "--Trends Resulting in
Fluctuating Prices in Apple Products."



<PAGE>



         The losses in the 1998 fiscal year were  attributable  primarily to the
continued  oversupply  conditions in the vegetable  industry and the pressure on
both vegetable and fruit product prices.  The difficult  competitive  conditions
required a more costly  selling  program  than in the  preceding  year,  further
eroding margins.

         Fiscal Year 1999.  In fiscal year 1999's first  quarter  ended June 27,
1998, the Company reported an after tax loss of $ 2.7 million,  as compared to a
profit of $ 200,000 in the first  quarter of fiscal  year  1998.  These  interim
results are unaudited and subject to year end adjustments. The loss in the first
quarter of fiscal year 1999 reflected  primarily the continuation of the adverse
conditions which affected operations in fiscal 1998,  including an oversupply of
vegetables and the adverse conditions  affecting apple products discussed in the
following subsection.


Trends Resulting in Fluctuating Prices in Apple Products

         The  Company  has been the leader in U.S.  sales of frozen  concentrate
apple juice in which its Seneca brand name has had strong  consumer  acceptance.
However,  total sales of all brands in this product category have declined at an
annual  rate of  approximately  5% in recent  years,  as  consumers  have  shown
preference for the non-concentrate,  ready-to-drink juice products.  The Company
expects this trend to continue. The Company's product is not the largest selling
brand  in  the   ready-to-drink   category  and   competes   with  a  number  of
well-established competitors with larger advertising budgets than the Company's.
In fiscal year 1998, the Company expended  approximately $3.2 million converting
certain juice production lines to plastic bottles in its southern and midwestern
facilities.  Competition  from other drinks and juices and the limited amount of
available  shelf space at the retailer  level is also limiting the overall sales
of apple juice regardless of package type.

         A substantial  portion of the Company's apple juice supply is purchased
in the form of concentrate from world-wide  sources.  The cost of this commodity
has fluctuated during the Company's existence.  During the two-year period ended
March 31, 1997, a shortage of apple juice  concentrate  increased  the Company's
total costs.  In the Company's  experience,  raising  prices to maintain  profit
margins on apple juice products has reduced consumer demand for the product,  so
that the Company's  profit margin has eroded in periods of high supply costs. In
the juice  business,  the apple  industry is going through  enormous  structural
changes with increasing  quantities of apple concentrate being imported into the
U.S.  from  overseas,   primarily  South  America,  China  and  Eastern  Europe.
Therefore,  the current cost of apple  concentrate  is lower than it had been in
the period from 1995 to 1997, but the Company expects that, at some undetermined
future  date,  the  recent   downward  trend  in  costs  will  reverse   itself.
Furthermore, the import of large quantities of apple concentrate is reducing the
amount of apples that the  Company is  processing  at its plants  located in New
York, North Carolina and Washington as the imports  currently cost less than the
product produced in the Company's plants.  In the Company's four  apple-pressing
facilities,  only one facility pressed any quantity of apples in the fiscal year
ended March 31, 1998.  While the imported  concentrate  lowers the cost of goods
for  products  sold by the  Company and its  competitors,  the  Company,  unlike
several  competitors,  must  absorb the  overhead  burden of its  under-utilized
domestic facilities.


<PAGE>



         The  Company  has  signed  the  Letter   contemplating   the   Proposed
Distribution  to  Northland.  Thus,  the impact on the Company of the trends and
fluctuating prices described above should be diminished significantly.  However,
because certain events and conditions must occur before the Proposed Disposition
can be  accomplished,  the Company  cannot assure that the Proposed  Disposition
will be affected. See "Prospectus Summary--Recent  Developments--Sale of Certain
Juice Business Assets."


High Ratio of Debt to Equity

         The  purchase  of the  Alliance  Plants,  the  cost of the  substantial
capital  improvements  effected  prior  to  the  1995  packing  season  and  the
significant  increase in the Company's  working capital  requirements to produce
and hold large  inventories  of products  packed  under the  Alliance  Agreement
resulted in an increase in both  Company  debt and the ratio of Company  debt to
its assets. Historically, the Company's debt to equity ratio has ranged from 58%
(in  1994)  to 256%  (in  more  recent  years).  The  Company  concluded  that a
continuation  of this high  debt to  equity  ratio  would  likely  (i) limit the
Company's  ability to  withstand  competitive  pressures  or a  downturn  in its
business or in the economy and to take  advantage  of market  trends in the food
industry and (ii) impair the Company's ability to obtain  additional  financing.
The consummation of the Equity  Investment  significantly  reduced the Company's
debt to equity ratio as evidenced by the following  table which  illustrates the
debt to equity  ratio at the end of the most  recent  fiscal year (as if the $50
million  Equity  Investment as described  above in  "Prospectus  Summary--Recent
Developments" had occurred).



                                                            Pro Forma
                                                             March 31,
                                                               1998
                                                               ----
    Total outstanding debt (000 omitted)                      $251,703

    Current ratio
     (current assets:current liabilities)                    2.77:1.00

    Ratio of total assets to total liabilities               1.41:1.00

    Long-term debt/equity                                          164%

    Total liabilities/equity                                       241%

         The terms and conditions of the Company's revolving credit facility and
the  other  indebtedness  of  the  Company  currently  impose  limitations  that
restrict,  among other things,  the ability of the Company to incur debt, create
liens, pay dividends, make acquisitions and make capital expenditures.  Terms of
the  Company's  indebtedness  also  require  it  to  satisfy  certain  financial
covenants on a quarterly basis. The ability of the Company to make cash payments
to  satisfy  its  indebtedness  and to comply  with such  financial  or  similar
covenants as may be contained in future  agreements  will depend upon its future
operating performance, which is subject to prevailing economic conditions and to
financial,  business  and  growing  conditions  some of  which  are  beyond  the
Company's control.

         The  Company  has  improved  its  financial  ratios  as a result of the
approximately $50 million of Equity  Investment  completed in September 1998. If
the  Company is able to  consummate  the  Proposed  Disposition,  as to which no
assurance can be given (see "Prospectus  Summary--Recent  Developments--Sale  of
Certain Juice Business Assets"), it expects to further reduce its line of credit
indebtedness.


Defaults as to Certain Loan Covenants

         At March 31, 1998, the Company was in default of certain loan covenants
with certain of its short and long-term  lenders which would entitle each lender
(at its  option) to  immediate  prepayment.   The short  and  long-term  lenders
unconditionally  waived  the  defaults  as of March  31,  1998 and  amended  the
covenants  effective in fiscal year 1999 so as to conform to  financial  results
which the Company  believes to be  achievable  if it  successfully  executes its
fiscal 1999 business plan. At June 27, 1998, the Company was in compliance  with
the loan covenants with its short and long-term lenders. The Company can give no
assurance that it will successfully  execute all provisions of the 1999 business
plan,  but it has  accomplished a major  objective of that plan,  namely the $50
million Equity Investment.


Seasonality and Quarterly Fluctuations

         The  Company's  operations  are  affected by the growing  cycles of the
vegetables it processes. When the vegetables are ready to be picked, the Company
must harvest and process the  vegetables  or forego the  opportunity  to process
fresh picked vegetables for an entire year. Most of the Company's vegetables are
grown by farmers under contract to the Company.  Consequently,  the Company must
pay the contract  grower for the  vegetables  even if the Company cannot or does
not harvest or process them. Most of the Company's  production occurs during the
second quarter (July through September) of each fiscal year in which the growing
season ends for most of the vegetables  processed by the Company in the northern
portions of the United  States,  and a majority of sales occur  during the third
and fourth quarter of each fiscal year (due to seasonal consumption patterns for
its products).  Accordingly,  inventory levels are highest during the second and
third quarters,  and accounts receivable levels are highest during the third and
fourth  quarters.  Net sales  generated  during the third and fourth quarters of
each  fiscal  year  have a  significant  impact  on  the  Company's  results  of
operations.  Because of seasonal  fluctuations,  the  results of any  particular
quarter will not  necessarily  be indicative of results for the full year or for
future years.



<PAGE>




Some Characteristics of the Competition

         All of the  Company's  products  compete with those of other  national,
major and smaller  regional food processing  companies under highly  competitive
conditions.  Some of the Company's major  competitors in the vegetable  business
are Del Monte  Corporation,  Dean Foods and Chiquita Brands  International.  The
Company also sells  vegetable  products  which compete with  Pillsbury  products
manufactured  by  the  Company  under  the  Alliance  Agreement.  The  Company's
competitors  in the fruit juice and fruit products  business  include the Minute
Maid division of Coca-Cola Company, the Mott's product line of Cadbury-Schweppes
plc, Tropicana Products, Welch's, Ocean Spray, Tree Top and others.

         Welch's, Ocean Spray and Tree Top are agricultural  cooperatives.  They
are able to obtain financing through  cooperative banks, which generally provide
financing at lower costs and on more favorable terms than  non-cooperatives such
as the Company are able to obtain from their lenders.  Because  cooperatives are
owned by the  growers,  they  are  able to pay the  growers  last  (i.e.,  after
inventory  has been sold)  whereas the Company  and other  non-cooperatives  are
required to pay the growers  first  regardless of whether the inventory has been
sold.

         All  but  one of the  competitors  specifically  identified  in the two
preceding paragraphs have greater sales and assets than the Company.

         The   vegetable   business  in  the  last  three  years  has  undergone
consolidation  as a result  of  adverse  market  conditions,  and  many  smaller
vegetable  processors  have been  acquired  by the  Company or its  competitors.
Future  acquisitions  may increase the market  strength of the Company's  larger
competitors.


Accounting Effect on Earnings Per Share Allocable to Common Stock

         The  Company's   recent  sale  of  4,166,534   shares  of   Convertible
Participating Preferred Stock to its shareholders and the Investors requires the
Company to treat the excess,  if any, of the market  price of the Class A Common
Stock over the $12 per share  purchase  price of the  Convertible  Participating
Preferred  Stock as if it were a  dividend  to the  holders  of the  Convertible
Participating  Preferred  Stock.  This  rule  applies  because  the  Convertible
Participating  Preferred  Stock may be converted at any time into Class A Common
Stock and was issued at an exercise  price that was less than the current market
price  for  the  Class  A  Common  Stock.  On the  effective  completion  of the
transaction  for purposes of measuring the dividend  amount,  the Class A Common
Stock had a market price of $12.25.  Consequently,  the  aggregate  market price
excess ($0.25 x 4,166,534  shares) of  $1,041,634,  or $0.17 per share of Common
Stock,  will be charged against earnings per share in the 1999 fiscal year. This
adjustment to earnings per share does not require the Company to distribute  any
of this adjustment amount to holders of the Convertible  Participating Preferred
Stock, and the Company does not intend to make any such distribution.


<PAGE>




Priority of Convertible Participating Preferred Stock over Common Stock in the
Event of Liquidation

         As a result of the Equity  Investment and prior to the deduction of any
expenses,  $49,998,408 of aggregate  stated value of  Convertible  Participating
Preferred Stock has been added to the Company's total equity.  In the event of a
liquidation  or  dissolution  of the  Company,  the entire  stated  value of the
Convertible Participating Preferred Stock will have priority of payment over all
shares  of Class A Common  Stock  (and  Class B Common  Stock).  Each  holder of
Convertible  Participating  Preferred Stock may, at the holder's option, convert
Convertible  Participating Preferred Stock into Class A Common Stock on a share-
for-share  basis at any time.  The Company cannot  predict  whether,  or to what
extent,  holders of Convertible  Participating  Preferred  Stock will convert to
Class A Common Stock.

The Shares of Class A Common Stock Have Low Voting Power

         Each share of Class A Common Stock has one-twentieth (1/20) of one vote
on all matters  requiring a shareholder vote, while each share of Class B Common
Stock,  as well as each share of the Company's  outstanding  preferred stock has
one vote (other than the Convertible Participating Preferred Stock which have no
votes and the Six Percent (6%) Cumulative  Voting Preferred Stock which are only
entitled to vote with respect to the election of directors).  In the election of
directors and other  matters  which are not subject to a class vote,  holders of
Class A Common Stock have  substantially less voting power than holders of Class
B Common Stock  proportionate  to the relative market value of those two classes
of stock. See "Description of Capital Stock--Description of Class A Common Stock
and Class B Common Stock--Voting."

Concentration of Voting Power and Other Indicia of Influence on the Company

         As of the date of this  Prospectus,  the  Wolcott  and Kayser  Families
collectively exercise approximately 40% of the total voting power of the Company
(in an  election  of  directors).  The capital  structure  and the  concentrated
ownership of the Wolcott and Kayser Families in the Class B Common Stock and the
Company's  Preferred Stock are likely to limit  substantially the possibility of
and chances of success for a hostile tender offer, which is usually at a premium
over the then-current market price of a target company's stock or other takeover
proposal or proxy contest which could remove directors if the Wolcott and Kayser
Families are opposed to such offer or proposal.



<PAGE>



         As a result of the Equity  Investment  (and assuming  conversion of the
Convertible  Participating  Preferred  Stock),  the Investors and certain of the
Company's existing shareholders that are related to the Investors through family
relationships  and common  ownership in certain business  entities  collectively
exercise  approximately  16% of the total  voting  power of the  Company  (in an
election  of  directors).  The  terms of the  Equity  Investment  provide  other
opportunities for the Investors to exercise influence over the Company. One such
provision  requires  that  the  size of the  Company's  Board  of  Directors  be
increased from seven to nine members and that the Investor  Designees be elected
to fill the newly created positions. Another provision assures that the Investor
Designees  will comprise at least 22% of the membership of each committee of the
Company's  Board of  Directors.  The  Investor  Designees  may be removed by the
Investors and the resulting  vacancy shall be filled with persons  designated by
the  Investors.  The  Investors'  right to have its  designees  nominated to the
Company's  Board of Directors  and serve on committees of the Board of Directors
continues until such time as the Investors, in the aggregate,  own less than 10%
of the outstanding  Class A Common Stock  (assuming  conversion of all shares of
Convertible Participating Preferred Stock into Class A Common Stock).

          Furthermore,  the Charter was amended to require  that  certain  major
corporate  actions  including,  but not  limited  to,  certain  sales of assets,
mergers  and  change in  accountants  will  require  unanimous  approval  of the
Company's  Board of  Directors  (excluding  directors  who  choose to  abstain).
Therefore,  any one  director of the Company,  including  either of the Investor
Designees,  will have the ability to prohibit any of these major  decisions from
being approved.


Certain Anti-Takeover Provisions

         Certain  provisions of the Alliance  Agreement and the Company's credit
facilities,  the Company's  Charter,  and the Company's  Bylaws, as amended (the
"Bylaws"),  could  have the  effect of  preventing  or  delaying  a person  from
acquiring or seeking to acquire a substantial equity interest in, or control of,
the Company.  The Bylaws and Charter provide,  among other things, for staggered
board of directors'  terms. See "Description of Capital  Stock--Restrictions  on
Acquisition of the Company--Certain  Charter and Bylaw Provisions." The Alliance
Agreement  states that it may be terminated by Pillsbury if any person  acquires
30% or more of the  combined  voting  power of the  Company's  then  outstanding
voting securities,  or the shareholders of the Company approve certain specified
business  transactions.  The Company's  long-term credit facility  provides that
certain lenders may require the Company to prepay certain of its indebtedness if
(i) any person or group  (other  than the Wolcott or Kayser  Families)  acquires
shares of the  Company  representing  50% or more of the  total  number of votes
which the Company's  shareholders shall be entitled to  cast or (ii) the Wolcott
and Kayser Families shall cease to own, directly or indirectly,  at least 25% of
the Company.  The Company's  revolving credit facility provides that an event of
default  occurs if (i) any  person or group,  other  than the  Wolcott or Kayser
Families,  acquires  capital  stock  possessing  either 30% or more of the total
number of votes which the  Company's  shareholders  shall be entitled to cast or
the  right to elect  30% or more of the  Company's  Board of  Directors  or (ii)
during any period of 12 consecutive months, the individuals who at the beginning
of such 12 month period were  directors  of the Company  cease for any reason to
constitute a majority of the Board of Directors of the Company.



<PAGE>



No Dividends

         The Company historically has not declared or paid any cash dividends on
its shares of Common Stock and does not anticipate  paying such dividends in the
foreseeable  future.  Furthermore,  the Company's  multi-year  credit facilities
require that,  without  lender  permission,  the Company pay dividends on Common
Stock only from consolidated net earnings  available for distribution.  At March
31, 1998, the Company did not have any consolidated  net earnings  available for
the payment of dividends. Future credit agreements may also restrict the payment
of dividends on Common Stock  without  lender  permission.  See "--High Ratio of
Debt to Equity."


Forward-Looking Statements

         The Private  Securities  Litigation Reform Act of 1995 provides a "safe
harbor" for forward-looking statements. This Prospectus contains or will contain
forward-looking  statements  within the meaning of Section 27A of the Securities
Act and Section 21E of the Exchange Act.  Such  statements  include  information
relating  to the  effect  of  amendments  to  and  dependence  on  the  Alliance
Agreement,  reduction or mitigation of debt to equity ratio, industry conditions
and price and volume fluctuations,  recent losses, fluctuating apple concentrate
prices,  seasonality  and quarterly  fluctuations,  competition,  future capital
expenditures,   business   development   activities,   financing   sources   and
competition.  Such  forward-looking  information  involves  important  risks and
uncertainties that could significantly affect anticipated results in the future,
and   accordingly,   such  results  may  differ  from  those  expressed  in  any
forward-looking  statements  contained  in  this  Prospectus.  These  risks  and
uncertainties include, but are not limited to, uncertainties  affecting the food
processing  industry,  risks relating to the  dependence on certain  contractual
arrangements  (including the Alliance  Agreement) and risks relating to seasonal
fluctuations.




<PAGE>



                                   THE COMPANY


General

         The Company  conducts its business  almost  entirely in food processing
which currently  accounts for approximately  99% of the Company's sales.  Canned
and frozen  vegetables  represent  approximately  78% and fruit and fruit  juice
products  approximately  22% of  the  food  processing  volume.  Apple  products
contribute  approximately  10%  of  all  processed  food  sales;  the  Company's
Seneca(R) brand frozen apple concentrate is the largest-selling  brand of frozen
apple  concentrate in the United States.  Of the remaining fruit and fruit juice
product sales, grape products account for approximately 2%, and bottled,  canned
and frozen fruit juice drinks account for the remaining approximately 10%.

         Approximately  19% of the Company's  food products are packed under its
own brands including Seneca(R),  Libby's(R) (under license),  Aunt Nellie's Farm
Kitchen(R),  Blue Boy(R) and  TreeSweet(R).  Approximately  30% of the processed
foods  are  packed  under  private  labels  and  approximately  11% are  sold to
institutional food distributors. The remaining approximately 40%, are sold under
the Alliance Agreement with Pillsbury. See "Risk Factors--Dependence on Alliance
Agreement."

         The  Company's  sole  non-food  division,   Seneca  Flight  Operations,
provides air charter service primarily to industries located in upstate New York
and contributes approximately 1% to the Company's sales.

         The Company was  organized in 1949 and  incorporated  under the laws of
the State of New York. The Company  purchased six Green Giant  vegetable  plants
from  Pillsbury  effective  February 1, 1995,  resulting in  vegetable  products
becoming  78% of the  Company's  overall  business.  Consequently,  the  Company
changed its fiscal year-end from July 31 to March 31 to avoid  overlapping  pack
seasons  between  fiscal years.  Therefore,  fiscal year 1995 was an eight-month
transition period.

         The   Company's   principal   executive   office  is  located  at  1162
Pittsford-Victor  Road,  Pittsford,  New  York.  Its  telephone  number is (716)
385-9500 and it maintains a Web site (http://www.senecafoods.com).


                                 USE OF PROCEEDS


         The Company will not receive any proceeds from the Offering.




<PAGE>



                                               SELLING SECURITY HOLDER
<TABLE>
<CAPTION>
      -------------------------------------------------------------------------------------------------------------------

                                                                                           Number of Shares
                                     Number of Shares           Number of Shares           of Class A Common
                                     of Class A Common          of Class A                 Stock Owned Assuming
      Name of Selling                Stock Owned as of          Common Stock to            Sale of Shares
      Security Holder                September 24,              be Registered              Registered Hereunder
                                     1998
      -------------------------------------------------------------------------------------------------------------------
      -------------------------------------------------------------------------------------------------------------------
      <S>                             <C>                        <C>                        <C>                  

      The Pillsbury Company                 346,570                  346,570                            0
      -------------------------------------------------------------------------------------------------------------------
      -------------------------------------------------------------------------------------------------------------------


      -------------------------------------------------------------------------------------------------------------------
</TABLE>

         As of September  24,  1998,  the Class A Common  Stock  offered  hereby
constitutes  approximately  10.9% of the outstanding Class A Common Stock of the
Company.


Pillsbury's Acquisition of the Offered Shares

         The Class A Common Stock  offered  hereby is owned by Pillsbury and was
issued to Pillsbury by the Company on March 20,  1996,  pursuant to  Pillsbury's
exercise of an option  granted to it on  September  28,  1995,  to convert  $6.0
million  principal  amount of indebtedness  owed by the Company on the Pillsbury
Note into Class A Common  Stock.  The option was exercised on December 21, 1995,
at an exercise  price of  $17.3125  per share.  The  indebtedness  so  converted
constituted the first two installments of principal, each installment in the sum
of $3.0  million.  The two  principal  installments  converted to Class A Common
Stock were originally due on October 20, 1995 and 1996, respectively.


                              PLAN OF DISTRIBUTION




<PAGE>



         The Class A Common  Stock  offered  hereby is offered  for the  Selling
Security  Holder or for the account of pledgees,  donees,  transferees  or other
successors in interest of the Selling Security Holder. Such sales may be made on
the NASDAQ  National  Market at prices and terms  then  prevailing  or at prices
related to the then-current  market price, or in negotiated  transactions.  Such
transactions may include,  but are not limited to, one or more of the following:
(i) a block trade in which the broker or dealer so engaged  will attempt to sell
the Class A Common Stock offered hereby as an agent, but may position and resell
a  portion  of the  block as  principal  to  facilitate  the  transaction;  (ii)
purchases by a broker or dealer for its account pursuant to this Prospectus;  or
(iii)  ordinary  brokerage  transactions  and  transactions  in which the broker
solicits  purchases.  In  effecting  sales,  brokers or  dealers  engaged by the
Selling Security Holder may arrange for other brokers or dealers to participate.
In the event of a  transaction  hereunder  in which a broker or dealer acts as a
principal  (other than to facilitate an installment  sale  transaction,  or to a
market  maker  acting as such in routine  transactions  in the  over-the-counter
market),  this Prospectus  will be  supplemented to provide  material facts with
respect to such transaction.

         In order to comply  with the  securities  laws of  certain  states,  if
applicable,  the  securities  will be sold in such  jurisdictions  only  through
registered or licensed brokers or dealers.  In addition,  the securities may not
be sold in certain states unless they have been registered or qualified for sale
in the applicable  state or an exemption from the  registration or qualification
requirement is available and complied with.

         Brokers or dealers involved in sales hereunder will receive commissions
or  discounts  from the  Selling  Security  Holder in amounts  to be  negotiated
immediately   prior  to  the  sale.  Such  brokers  or  dealers  and  any  other
participating  brokers or dealers may be deemed to be "underwriters"  within the
meaning of the Securities Act, in connection with such sales, and any profits or
commissions earned by them in such transactions may be deemed to be underwriting
discounts or commissions  under the Securities Act. The Selling  Security Holder
has been advised that it is subject to the applicable provisions of the Exchange
Act, including without limitation, Rules 10b-5, 10b-6 and 10b-7 thereunder.


                          DESCRIPTION OF CAPITAL STOCK


          The Company is authorized to issue 20,000,000 shares of Class A Common
Stock;  10,000,000 shares of Class B Common Stock; 200,000 shares of Six Percent
(6%) Voting Cumulative Preferred Stock, $0.25 par value per share ("6% Preferred
Stock"); 30,000 shares of Preferred Stock Without Par Value; 1,000,000 shares of
Ten Percent  (10%)  Cumulative  Convertible  Voting  Preferred  Stock - Series A
Preferred Stock,  $0.25 stated value per share ("10% Series A Preferred Stock");
400,000  shares of Ten Percent (10%)  Cumulative  Convertible  Voting  Preferred
Stock - Series B Preferred  Stock,  $0.25  stated value per share ("10% Series B
Preferred  Stock") (the 6% Preferred  Stock,  Preferred Stock Without Par Value,
10% Series A Preferred Stock and 10% Series B Preferred  Stock are  collectively
referred  to  as  "Preferred   Stock")  and  4,166,667   shares  of  Convertible
Participating  Preferred Stock. As of September 24, 1998, the Company had issued
and outstanding:  3,187,808 shares of Class A Common Stock;  2,796,555 shares of
Class B Common Stock;  200,000 shares of 6% Preferred  Stock;  407,240 shares of
10% Series A Preferred  Stock;  400,000 shares of 10% Series B Preferred  Stock;
and 4,166,534 shares of Convertible Participating Preferred Stock.


Description of Class A Common Stock and Class B Common Stock



<PAGE>



         Voting.  Under the  Company's  Charter,  the  holders of Class A Common
Stock and Class B Common  Stock have the right to vote for the  election  of all
directors and on all other matters submitted to the shareholders of the Company.
Subject to the Class A Special Rights  discussed in detail below,  each share of
Class B  Common  Stock is  entitled  to one full  vote on all  matters  on which
shareholders   currently  are  entitled  to  vote,  including  the  election  of
directors.  Each holder of Class A Common  Stock is  entitled  to  one-twentieth
(1/20) of one vote per share on all matters on which  shareholders  are entitled
to  vote,  including  the  election  of  directors.  Cumulative  voting  is  not
authorized  for the holders of Common Stock.  See "Risk  Factors--The  Shares of
Class A Common Stock Have Low Voting Power."

         The holders of Class A Common  Stock are entitled to vote as a separate
class on any proposal to amend the Charter to increase the authorized  number of
shares of Class B Common  Stock,  unless the  increased  authorization  does not
exceed  the number of shares of Class B Common  Stock  which must be issued in a
proposed  stock  dividend with respect to Class B Common Stock and an equivalent
stock  dividend  of Class A Common  Stock  will be  effected  concurrently  with
respect to Class A Common Stock.

          In addition,  Section 804 of the BCL confers upon the holders of Class
A Common Stock the right to vote as a class on any  amendment  to the  Company's
Charter which would (i) exclude or limit the shareholders'  right to vote on any
matter,  except as such  rights  may be limited  by voting  rights  given to new
shares then being  authorized;  (ii) change Class A Common Stock by (a) reducing
the par value, (b) changing the shares into a different number of the same class
or into a  different  or same  number  of shares of a  different  class,  or (c)
fixing,  changing or abolishing  the  designation of Class A Common Stock or any
series thereof or any of the relative  rights,  preferences,  and limitations of
the shares;  or (iii)  subordinate  their rights by  authorizing  shares  having
preferences  which  would be in any  respect  superior  to their  rights.  Other
provisions of the BCL would entitle holders of Class A Common Stock to vote as a
separate  class for  approval of any plan of merger,  consolidation  or exchange
which would effect any change in Class A Common Stock described in the preceding
sentence.

         On proposals  on which  holders of Class A Common Stock are entitled to
vote as a separate  class,  the  proposal  must be approved by a majority of the
votes of all outstanding shares of Class A Common Stock.  Consequently,  holders
of Class A Common Stock,  by withholding  such  approval,  can defeat a proposal
notwithstanding that holders of a majority of Class B Common Stock vote in favor
of the proposal.



<PAGE>



         Dividends and Other  Distributions.  Each share of Class A Common Stock
and  Class  B  Common  Stock  is  equal  in  respect  to  dividends   and  other
distributions in cash, stock or property except that (i) if declared, a dividend
or  distribution  in shares of the Company on Class A Common  Stock will be paid
only in Class A Common Stock,  and (ii) if declared,  a dividend or distribution
in shares of the  Company  on Class B Common  Stock will be paid only in Class B
Common Stock. The number of shares so paid as a dividend or distribution on each
share of Class A Common Stock and Class B Common Stock shall be equal,  although
the  class of the  shares  so paid  shall  differ  depending  upon  whether  the
recipient  of the dividend is a holder of Class A Common Stock or Class B Common
Stock.

         Mergers and Consolidations. In the event of a merger, consolidation, or
combination  of the Company with another  entity  (whether or not the Company is
the surviving entity) or in the event of dissolution of the Company, the holders
of Class A  Common  Stock  will be  entitled  to  receive  the  same  per  share
consideration  as the per share  consideration,  if any,  received by holders of
Class B Common Stock in that  transaction.  However,  any shares of common stock
that  holders  of  Class A  Common  Stock  become  entitled  to  receive  in the
transaction  may have terms  substantially  similar to the Class A Common  Stock
themselves.  Thus,  the surviving  entity in any such  transaction  could have a
dual-class   capital  structure  like  that  of  the  Company  and  could,  upon
consummation  of the merger or  consolidation,  give full  voting  shares to the
holders of Class B Common Stock and  one-twentieth  (1/20)  voting shares to the
holders of Class A Common Stock.

         Class A Special Rights.  The Company's  Charter  contains a two-pronged
"Class A Special Rights"  provision which ensures that holders of Class A Common
Stock will not be unfairly  treated in the event that a person  attempts to gain
control of the Company.

         First,  the Class A Special  Rights  seek to  prevent a person  who has
crossed a certain  ownership  threshold  from gaining  control of the Company by
acquiring  Class B Common  Stock  without  buying Class A Common  Stock.  If any
person  acquires  more than 15% of the  outstanding  Class B Common  Stock after
August 5, 1995 (the "Threshold  Date"), and does not acquire after the Threshold
Date a percentage of the Class A Common Stock  outstanding at least equal to the
percentage of Class B Common Stock that the person acquired in excess of the 15%
threshold,  such  person  will not be allowed  to vote  shares of Class B Common
Stock acquired in excess of the 15% threshold. For example, if a person acquires
20% of the  outstanding  Class B  Common  Stock  after  the  Threshold  Date but
acquires no Class A Common Stock,  that person would be unable to vote the 5% of
the Class B Common Stock acquired in excess of the 15%  threshold.  With respect
to persons who owned  Common  Stock of the Company on or prior to the  Threshold
Date, only shares of Class B Common Stock acquired after the Threshold Date will
be  counted  in  determining  whether  that  shareholder  has  exceeded  the 15%
threshold  for  acquisitions  of Class B Common Stock and only  acquisitions  of
Class A Common  Stock after the  Threshold  Date will be counted in  determining
whether that shareholder's  Class A Common Stock acquisitions have been at least
equal to the acquisition of Class B Common Stock in excess of the 15% threshold.
The  inability  of the  person  to vote the  excess  Class B Common  Stock  will
continue  until  such  time as a  sufficient  number of shares of Class A Common
Stock have been acquired by the person to satisfy the  requirements of the Class
A Special Rights.



<PAGE>



         The second prong of the Class A Special Rights is an "Equitable  Price"
requirement.  It is intended to prevent a person  seeking to acquire  control of
the Company from paying a discounted price for the Class A Common Stock required
to be  purchased  by the  acquiring  person under the first prong of the Class A
Special Rights.  These provisions  provide that an Equitable Price has been paid
for shares of Class A Common Stock only when they have been  acquired at a price
at least  equal to the  greater of (i) the  highest  per share price paid by the
acquiring person, in cash or in non-cash  consideration,  for any Class B Common
Stock acquired within the 60 day periods preceding and following the acquisition
of the Class A Common  Stock or (ii) the  highest  closing  market sale price of
Class B Common  Stock  during the 30 day periods  preceding  and  following  the
acquisition of the Class A Common Stock. The value of any non-cash consideration
will be  determined  by the Board of  Directors  of the  Company  acting in good
faith.  The highest closing market sale price of a share of Class B Common Stock
will be the highest  closing sale price reported by NASDAQ National Market or on
any such other  securities  exchange then  constituting  the  principal  trading
market for either class of the Common Stock. In the event that no quotations are
available,  the highest  closing market sale price will be the fair market value
during the 30 day periods  preceding and following the acquisition of a share of
Class B Common  Stock as  determined  by the Board of  Directors  of the Company
acting in good faith.  The  Equitable  Price  Provision is intended to require a
person seeking to acquire control of the Company to buy the Class B Common Stock
and the Class A Common Stock at virtually  the same time and the same price,  as
might occur in a tender offer, to ensure that the acquiring person would be able
to vote the Class B Common Stock acquired in excess of the 15% threshold.

         Under the  Class A Special  Rights,  an  acquisition  of Class B Common
Stock is deemed to include any shares that an acquiring Person acquires directly
or indirectly,  in one transaction or a series of transactions,  or with respect
to which that person acts or agrees to act in concert  with any other person (an
"Acquisition"). As used in the preceding sentence, "Person" includes one or more
persons  and  entities  who act or agree to act in concert  with  respect to the
Acquisition  or disposition of Class B Common Stock or with respect to proposing
or effecting a plan or proposal to (a) a merger,  reorganization  or liquidation
of the Company or a sale of a material amount of its assets, (b) a change in the
Company's  Board of Directors or  management,  including any plan or proposal to
fill  vacancies  on the  Board of  Directors  or  change  the  number or term of
Directors,  (c) a material change in the business or corporate  structure of the
Company,  or (d) any material change in the capitalization or dividend policy of
the  Company.  Unless there are  affirmative  attributes  of  concerted  action,
however,  "acting or agreeing to act in concert with any other  Person" does not
include  acts  or  agreements  to act by  Persons  pursuant  to  their  official
capacities  as  directors or officers of the Company or because they are related
by blood or marriage.



<PAGE>



         For  purposes  of  calculating   the  15%   threshold,   the  following
Acquisitions and increases are excluded: (i) shares of Class B Common Stock held
by any Person on the Threshold Date,  (ii) an increase in a holder's  percentage
ownership  of Class B Common Stock  resulting  solely from a change in the total
number of shares of Class B Common Stock outstanding as a result of a repurchase
of Class B Common Stock by the Company  since the last date on which that holder
acquired Class B Common Stock,  (iii)  Acquisitions  of Class B Common Stock (a)
made pursuant to contracts  existing prior to the Threshold Date,  including the
Acquisition  of Class B Common Stock  pursuant to the  conversion  provisions of
Class A Preferred Stock  outstanding prior to the Threshold Date, (b) by bequest
or  inheritance  or by  operation of law upon the death or  incompetency  of any
individual,  and (c) by any other transfer made without valuable  consideration,
in good  faith  and not for the  purpose  of  circumventing  the Class A Special
Rights.  A gift  made to any  Person  who is  related  to the  donor by blood or
marriage,  a gift made to a  charitable  organization  qualified  under  Section
501(c)(3) of the Internal  Revenue Code of 1986 or a successor  provision  and a
gift to a Person who is a fiduciary solely for the benefit of, or which is owned
entirely by, one or more persons or entities (a) who are related to the donor by
blood or marriage or (b) which is a tax-qualified charitable organization or (c)
both  will  be  presumed  to be  made in good  faith  and  not for  purposes  of
circumventing the restrictions imposed by the Class A Special Rights.

         The Class A Special  Rights also provide  that,  to the extent that the
voting power of any share of Class B Common  Stock cannot be exercised  pursuant
to the  provision,  that share will be excluded  from the  determination  of the
total shares  eligible to vote for any purpose for which a vote of  shareholders
is taken.

         Convertibility.  The Class B Common Stock is  convertible  into Class A
Common Stock at any time on a share-for-share basis. The Class A Common Stock is
not  convertible  into  shares  of Class B Common  Stock  unless  the  number of
outstanding  shares  of Class B Common  Stock  falls  below 5% of the  aggregate
number of  outstanding  shares of Class B Common Stock and Class A Common Stock.
In that event,  immediately upon the occurrence thereof,  all of the outstanding
Class A Common Stock is converted  automatically  into Class B Common Stock on a
share-for-share  basis and Class B Common  Stock  will no longer be  convertible
into Class A Common Stock. For purposes of this provision,  Class B Common Stock
or Class A Common  Stock  repurchased  by the  Company  and not  reissued is not
considered to be "outstanding" from and after the date of repurchase.

         In the  event  of any such  conversion  of the  Class A  Common  Stock,
certificates  which formerly  represented  outstanding  shares of Class A Common
Stock  thereafter will be deemed to represent a like number of shares of Class B
Common Stock,  and all common stock then authorized will be deemed to be Class B
Common Stock.

         Preemptive  Rights.  Neither  the Class A Common  Stock nor the Class B
Common Stock carry any preemptive  rights  enabling a holder to subscribe for or
receive shares of the Company of any class or any other  securities  convertible
into any class of the Company's shares.

         Transferability; Trading Market. The Class A Common Stock and the Class
B Common Stock are freely  transferable and are listed for trading on the NASDAQ
National Market.




<PAGE>



Description of Preferred Stock and Convertible Participating Preferred Stock

         None of the  Company's  Preferred  Stock or  Convertible  Participating
Preferred  Stock  will  be  issued  in  the  Offering.  No  dividends  or  other
distributions are payable on the Company's Common Stock unless such dividends or
distributions  are  first  paid  on  the  Preferred  Stock.  In the  event  of a
liquidation or dissolution of the Company,  the outstanding  shares of Preferred
Stock and  Convertible  Participating  Preferred   Stock  (see  "Risk  Factors--
Priority of Convertible  Participating  Preferred Stock over Common Stock in the
Event  of  Liquidation")  would  have  priority  over  the  Common  Stock in the
distribution of the remaining assets of the Company.  The 10% Series A Preferred
Stock is  convertible  into shares of Common  Stock on the basis of one share of
Class A Common  Stock and one share of Class B Common  Stock for every 20 shares
of 10% Series A Preferred Stock. The 10% Series B Preferred Stock is convertible
into  Common  Stock on the  basis of one  share of Class A Common  Stock and one
share of Class B Common  Stock for every 30  shares  of 10%  Series B  Preferred
Stock.  The  Convertible  Participating  Preferred  Stock  is  convertible  on a
share-for-share basis into shares of Class A Common Stock.


Restrictions on Acquisition of the Company--Certain Charter and Bylaw Provisions

         In addition to the restrictions imposed by the "Class A Special Rights"
provisions, the Charter contains two super-majority voting provisions. Paragraph
5 of the Charter  provides that the affirmative vote of two-thirds of the shares
present and  entitled to vote at the meeting is necessary to amend the Bylaws of
the Company.  Paragraph 6 provides that a director may be removed  regardless of
cause only upon the  affirmative  vote of two-thirds  of the shares  entitled to
vote for the  election of that  director.  Both of these  provisions  reduce the
possibility of the shareholders  receiving and accepting  hostile takeover bids,
mergers, proxy contests, removal of current management,  removal of directors or
other changes in control.

         The Bylaws of the Company require the affirmative vote of two-thirds of
the shares  present and entitled to vote to (i)  effectuate  an amendment to the
Bylaws of the Company and (ii) remove a director of the Company.

          The  Bylaws  provide  for  the  staggered   voting  of  directors  for
three-year  terms  so  that  shareholders  desiring  to  replace  the  incumbent
directors  and gain  control of the Board  would be required to win at least two
successive  annual  contests  before their  nominees  constituted  a majority of
directors. See "Risk Factors--Certain Anti-Takeover Provisions."




<PAGE>



Agreements Restricting Change in Control of the Company

         The Alliance Agreement and certain  significant  agreements between the
Company  and its  lenders  provide  for  penalties  in the  event of a change of
control of the Company as defined in the respective agreements.


                                  LEGAL MATTERS


         Jaeckle  Fleischmann  & Mugel,  LLP,  Buffalo,  New York will pass upon
certain  legal  matters  for the Company  with  respect to the shares of Class A
Common Stock offered hereby.


                                     EXPERTS


         The  consolidated  financial  statements  and the related  consolidated
financial  statement schedule  incorporated in this Prospectus by reference from
the Company's  Annual Report on Form 10-K for the year ended March 31, 1998 have
been audited by Deloitte & Touche LLP, independent  auditors, as stated in their
reports,  which  are  incorporated  herein  by  reference,   and  have  been  so
incorporated  in  reliance  upon the  reports  of such  firm  given  upon  their
authority as experts in accounting and auditing.




<PAGE>





                                                   
                                     PART II

                   INFORMATION NOT REQUIRED IN THE PROSPECTUS


      Item 14.  Other Expenses of Issuance and Distribution.

               The following is a list of the expenses the Registrant expects to
      pay in  connection  with  the  issuance  and  distribution  of the  shares
      registered  hereby.  The Company  will be  responsible  for the payment of
      these expenses;  provided, however, that Pillsbury will be responsible for
      costs of printing to the extent such costs exceed $2,500.

               Filing and Registration Fees..........................  $1,227.00
               Legal Fees and Expenses*..............................  25,000.00
               Cost of Printing*.....................................   2,500.00
               Accounting Fees and Expenses*.........................       0.00
               Miscellaneous Expenses*...............................   7,273.00

                    Total............................................ $36,000.00

      ----------------

         *  Estimated


      Item 15.  Indemnification of Directors and Officers.

               The  Company's  Charter  provides that the Company is required to
      indemnify  each and every  officer or director of the Company,  even those
      whose term has expired,  for any and all expenses actually and necessarily
      incurred by such director or officer in connection with the defense of any
      action,  suit or proceeding in which he is made a party by reason of being
      or having  been a director or officer of the  Company.  The Company is not
      required  to  indemnify a director or officer for matters as to which such
      officer or director is adjudged to be liable for neglect or  misconduct in
      the performance of his duties as director or officer.  Further, the rights
      of the officers or directors to  indemnification  are not exclusive of any
      other rights to which an officer or director of the Company is entitled.

                                      II-1

<PAGE>



         Under the Company's Bylaws, as amended (the "Bylaws"),  the Company has
the  authority to indemnify  its  directors  and officers to the fullest  extent
permitted by the New York  Business  Corporation  Law  (Sections  721-726)  (the
"BCL").  The Bylaws,  reflecting  New York law,  extend such  protection  to any
person  made or  threatened  to be made a party  to any  action  or  proceeding,
including  an action by or in the right of any other  corporation,  partnership,
joint  venture,  trust,  employee  benefit plan or other  enterprise,  which any
director,  officer or  employee  of the  Company  served in any  capacity at the
request of the Company, by reason of the fact that such director or officer, his
testator or  intestate,  is or was a director or officer of the Company or is or
was serving such  enterprise at the request of the Company.  The Bylaws  provide
that such indemnification may be authorized pursuant to the terms and conditions
of  (i) a  resolution  of  shareholders;  (ii) a  resolution  of  the  Board  of
Directors;  (iii) an agreement  providing for such  indemnification  or (iv) any
judicial  or other legal  authority  which  entitles  the  director,  officer or
employee to such indemnification.

         The BCL provides  that, if  successful  on the merits or otherwise,  an
officer or  director  is entitled  to  indemnification  by the  Company  against
amounts paid in settlement and reasonable  expenses,  including attorneys' fees,
actually and necessarily  incurred in connection with the defense of such action
or proceeding,  or any appeal therein, if such director or officer acted in good
faith,  for a purpose  which he  reasonably  believed  to be in, or at least not
opposed to, the best interests of the Company.  The termination of any action or
proceeding by judgment,  settlement,  conviction or plea of nolo contendere,  or
its  equivalent,  does not itself create the  presumption  that such director or
officer did not act, in good faith,  for a purpose which he reasonably  believed
to be in, or not  opposed to, the best  interests  of the Company or that he had
reasonable cause to believe that his conduct was unlawful.

         If a corporation fails to provide  indemnification  to its directors or
officers,  the BCL provides that despite any contrary resolution of the board of
directors or shareholders,  indemnification may be awarded by application to the
appropriate    judicial   authority.    Application   for   such   court-ordered
indemnification  may be made either in the civil action or  proceeding  in which
the expenses were incurred or other amounts were paid or to the supreme court in
a separate proceeding.

                                      II-2


<PAGE>



Item 16.  Exhibits.

Exhibit
Number            Description

  3(a)(1)         The  Company's  Restated  Certificate  of  Incorporation,   as
                  amended  (incorporated  by  reference  to  Exhibit  3.1 to the
                  Company's  10-Q/A filed August 1995 for the quarter ended July
                  1, 1995)

  3(a)(2)         An  amendment  to  the  Company's   Restated   Certificate  of
                  Incorporation,   as  amended  (incorporated  by  reference  to
                  Exhibit 3.1 to the  Company's  Annual  Report on Form 10-K for
                  the fiscal year ended March 31, 1996)

  3(a)(3)         Certificate of Amendment to the Company's Restated Certificate
                  of  Amendment,  as amended  (incorporated  by reference to 
                  Exhibit 3(i)to the Company's Current Report on Form 8-K dated 
                  September 17, 1998)

                  The Company's Bylaws as amended (incorporated by reference  to
                  Exhibit 3.3 to the Company's  Quarterly  Report on Form 10-Q/A
                  filed August 1995)

  4(a)            Note  Agreement  related  to the  $75,000,000  note  with  The
                  Prudential  Insurance  Company  of  America  (Incorporated  by
                  reference to Exhibit 99 to the Company's  10-Q for the quarter
                  ended January 28, 1995)

   (b)            Note  Agreement  related to the $50,000 note with John Hancock
                  Mutual Life Insurance  Company  (Incorporated  by reference to
                  Exhibit 99 to the Company's 10-Q for the quarter ended January
                  28, 1995)

  5               Opinion of Jaeckle Fleischmann & Mugel, LLP regarding legality
                  of securities  being registered (filed herewith)

23(a)             Consent of Deloitte & Touche LLP (filed herewith)

   (b)            Consent of Jaeckle Fleischmann & Mugel, LLP (contained in
                  Exhibit 5 above)

24                Powers of Attorney (filed herewith at pages II-6 and II-7)

                                      II-3



<PAGE>



Item 17.  Undertakings.

         (a)      The undersigned Registrant hereby undertakes:

                  (1) To file,  during any  period in which  offers or sales are
being made, a post-effective amendment to this Registration Statement:

                           (i)      To include any  prospectus  required by 
Section  10(a)(3) of the Securities Act of 1933, as amended (the "Securities
Act");

                           (ii)     To reflect in the  prospectus  any facts or
events  arising after the effective date of the Registration Statement (or the
most recent post-effective  amendment thereof) which, individually or in the
aggregate,   represent   a   fundamental   change in the information set forth
in the Registration Statement.  Notwithstanding the foregoing,  any  increase or
decrease  in volume of  securities  offered (if the total  dollar  value of  
securities  offered  would not  exceed  that  which was registered) and any
deviation from the low or high end of the estimated  maximum offering  range
may be  reflected  in the  form of  prospectus  filed  with the Commission
pursuant to Rule 424(b) if, in the aggregate,  the changes in volume
and price  represent no more than a 20 percent  change in the maximum  aggregate
offering price set forth in the  "Calculation of Registration  Fee" table in the
effective Registration Statement; and

                           (iii)    To include any material  information  with
respect to the plan of  distribution not  previously  disclosed  in the
Registration  Statement  or any  material  change  to such  information  in the
Registration Statement;

provided,  however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the
registration statement is on Form S-3, Form S-8 or Form F-3, and the information
required to be included in a  post-effective  amendment by those  paragraphs  is
contained in periodic  reports filed with or furnished to the  Commission by the
Registrant  pursuant to Sections 13 or 15(d) of the  Securities  Exchange Act of
1934 that are incorporated by reference in the Registration Statement.

                  (2) That, for the purpose of determining  any liability  under
the Securities Act, each such  post-effective  amendment shall be deemed to be a
new Registration  Statement relating to the securities offered therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

                  (3) To remove from  registration by means of a  post-effective
amendment  any of the  securities  being  registered  which remain unsold at the
termination of the offering.

                                      II-4

<PAGE>



         (b) The undersigned  Registrant hereby undertakes that, for purposes of
determining  any  liability  under  the  Securities  Act,  each  filing  of  the
Registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of  1934  that is  incorporated  by  reference  in the
Registration  Statement  shall  be  deemed  to be a new  Registration  Statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

         (c)  Insofar  as  indemnification  for  liabilities  arising  under the
Securities Act may be permitted to directors,  officers and controlling  persons
of the  Registrant  pursuant to the  foregoing  provisions,  or  otherwise,  the
Registrant  has  been  advised  that  in  the  opinion  of the  Commission  such
indemnification  is against public policy as expressed in the Securities Act and
is,  therefore,  unenforceable.  In the event  that a claim for  indemnification
against such  liabilities  (other than the payment by the Registrant of expenses
incurred or paid by a director,  officer or controlling person of the Registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director,  officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as  expressed  in the  Securities  Act and will be  governed by the final
adjudication of such issue.

                                      II-5

<PAGE>



                        SIGNATURES AND POWER OF ATTORNEY


         Pursuant to the  requirements  of the  Securities  Act, the  Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized in Pittsford, New York, on September 30, 1998.

                            SENECA FOODS CORPORATION

                             By:/s/ Kraig H. Kayser
                                --------------------
                                    Kraig H. Kayser, President
                                    and Chief Executive Officer

         Each person whose  signature  appears  below  constitutes  and appoints
Kraig H.  Kayser and Arthur S.  Wolcott,  and each of them,  his or her true and
lawful  attorneys-in-fact  and  agents,  with  full  power of  substitution  and
resubstitution,  for him or her and in his or her name,  place and stead, in any
and  all  capacities,  to  sign  any and  all  amendments  to this  Registration
Statement,  and to file the same, with all exhibits thereto, and other documents
in   connection   therewith,   with   the   Commission,   granting   unto   said
attorneys-in-fact and agents full power and authority to do and perform each and
every  act and  thing  requisite  and  necessary  to be done  in and  about  the
premises,  as  fully  to all  intents  and  purposes  as he might or could do in
person,  hereby  ratifying and  confirming all that said  attorneys-in-fact  and
agents, or their substitute or substitutes,  may lawfully do or cause to be done
by virtue hereof.

         Pursuant to the  requirements of the Securities Act, this  Registration
Statement has been signed below by the following  persons in the  capacities and
on the dates indicated.
<TABLE>
<CAPTION>

         Signature                                   Title                                   Date
<S>                                                <C>                                    <C>    



/s/ Arthur S. Wolcott                              Chairman and Director                  September 30, 1998
- ------------------------
Arthur S. Wolcott



/s/ Kraig H. Kayser                                President, Chief Executive             September 30, 1998
- ------------------------                           Officer and Director
Kraig H. Kayser         


                                      II-6


/s/ Philip G. Paras                                Vice President-Finance                 September 30, 1998
- ------------------------
Philip G. Paras


/s/ Jeffrey L. Van Riper                           Controller and Secretary               September 30, 1998
- ------------------------                           (Principal Accounting Officer)
Jeffrey L. Van Riper
                        


/s/ Arthur H. Baer                                 Director                               September 30, 1998
- ------------------------
Arthur H. Baer


/s/ Andrew M. Boas                                 Director                               September 30, 1998
- ------------------------
Andrew M. Boas


/s/Robert T. Brady                                 Director                               September 30, 1998
- ------------------------
Robert T. Brady


/s/ David L. Call                                  Director                               September 30, 1998
- ------------------------
David L. Call


/s/ Edward O. Gaylord                              Director                               September 30, 1998
- ------------------------
Edward O. Gaylord


/s/ G. Brymer Humphreys                            Director                               September 30, 1998
- ------------------------
G. Brymer Humphreys


/s/ Susan W. Stuart                                Director                               September 30, 1998
- ------------------------
Susan W. Stuart

                                      II-7
</TABLE>

<PAGE>








                                                                     Exhibit 5
                        JAECKLE FLEISCHMANN & MUGEL, LLP

                           A T T O R N E Y S  A T  L A W

     FLEET BANK BUILDING TWELVE FOUNTAIN PLAZA BUFFALO, NEW YORK 14202-2292
                      TEL (716) 856-0600 FAX (716) 856-0432


                            September 30, 1998


      Seneca Foods Corporation
      1162 Pittsford-Victor Road
      Pittsford, New York  14534


       Re:    Registration Statement on Form S-3 under the Securities Act of 
              1933 (the "Registration Statement"); Covering 346,570 shares of
              Class A Common Stock, with $0.25 par value per share ("Class A
              Common Stock")

      Ladies and Gentlemen:

                       As  your  counsel  we  have  examined  the   Registration
      Statement  dated September 30, 1998 and we are familiar with the documents
      referred to  therein,  as well as the  Certificate  of  Incorporation  and
      By-Laws of Seneca Foods  Corporation (the  "Company"),  each as amended to
      date,  such records of proceedings  of the Company as we deemed  material,
      and such other  proceedings of the Company as we deemed  necessary for the
      purpose of this opinion.

                       We have examined the proceedings  heretofore taken and we
      are informed as to the  procedures  followed by the Company in connection
      with  the  authorization,  issuance  and  sale  of the  shares of  Class A
      Common Stock. In our opinion the  shares of  Class A Common  Stock  issued
      by  the  Company  are  duly  authorized  for  issuance  by  all  necessary
      corporate  action and are  legally issued,  fully paid and non-assessable.

                       We  consent to the  incorporation  by  reference  of this
      opinion  letter as an exhibit  to the  Registration  Statement  and to its
      attachment as an exhibit to the Prospectus contained therein.

                                Very truly yours,

                                /s/JAECKLE FLEISCHMANN & MUGEL, LLP




                     Buffalo, New York o Rochester, New York

      504004


<PAGE>






                                   

                                                               Exhibit 23(a)




      Independent Auditors' Consent

      We  consent  to  the  incorporation  by  reference  in  this  Registration
      Statement of Seneca Foods Corporation on Form S-3 of our reports dated May
      22, 1998,  appearing in and incorporated by reference in the Annual Report
      on Form 10-K of Seneca Foods Corporation for the year ended March 31, 1998
      and to the reference to us under the heading  "Experts" in the Prospectus,
      which is part of this Registration Statement.


      /s/ Deloitte & Touche LLP
      Deloitte & Touche LLP
      Rochester, New York
      September 28, 1998




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