SENECA FOODS CORP /NY/
S-3/A, 1999-08-18
CANNED, FRUITS, VEG, PRESERVES, JAMS & JELLIES
Previous: SEAGRAM CO LTD, 10-K/A, 1999-08-18
Next: SENECA FOODS CORP /NY/, 10-K/A, 1999-08-18




As filed with the Securities and Exchange Commission on August 18, 1999
                           Registration No. 333-64739
- --------------------------------------------------------------------------------
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 AMENDMENT NO. 2 TO

                                    FORM S-3
             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
                            SENECA FOODS CORPORATION
             (Exact name of registrant as specified in its charter)
          New York                                              16-0733425
(State or other jurisdiction of                               (I.R.S. Employer
 incorporation or organization)                             Identification No.)
                           1162 Pittsford-Victor Road
                            Pittsford, New York 14534
                                 (716) 385-9500
               (Address, including zip code, and telephone number,
        including area code, of registrant's principal executive offices)
                                 KRAIG H. KAYSER
                      President and Chief Executive Officer
                           1162 Pittsford-Victor Road
                            Pittsford, New York 14534
                                 (716) 385-9500
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                   Copies to:
                            WILLIAM I. SCHAPIRO, Esq.
                        Jaeckle Fleischmann & Mugel, LLP
                        Twelve Fountain Plaza, Suite 800
                             Buffalo, New York 14202
                                 (716) 856-0600
Approximate date of commencement of proposed sale to the public: As soon as
practicable after the effective date of this Registration Statement.
If the only securities  being registered on this form are being offered pursuant
to a dividend or interest reinvestment plan, please check the following box.[  ]

If any of the  securities  being  registered on this form are to be offered on a
delayed  or continuous basis pursuant to Rule 415 under the  Securities  Act  of
1933 (the  "Securities  Act"),  other than securities  offered only in
connection  with  dividend or interest  reinvestment  plans,  check the
following box. [ X ]

If this form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check
the following box and list the Securities Act  registration  statement number of
the earlier effective registration statement for the same offering. [   ]

If this form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [   ]

If delivery of the prospectus is expected to be made pursuant to Rule 434, check
the following box. [   ]




    The  registrant  hereby amends this  registration  statement on such date or
dates as may be necessary to delay its effective date until the registrant shall
file a further  amendment  which  specifically  states  that  this  registration
statement shall  thereafter  become effective in accordance with section 8(a) of
the Securities Act or until this  registration  statement shall become effective
on such date as the  Commission,  acting  pursuant  to said  section  8(a),  may
determine.












                                       4

INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.


                                   PROSPECTUS
                                 346,570 Shares
                            SENECA FOODS CORPORATION
                              Class A Common Stock

         All of the  shares of Class A Common  Stock,  $0.25 par value per share
("Class A Common Stock") of Seneca Foods  Corporation  (the  "Company")  offered
hereby (the  "Offering"),  are being sold by The Pillsbury  Company,  a Delaware
corporation ("Pillsbury" or the "Selling Security Holder"). The Selling Security
Holder may from time to time offer and sell the shares  held by it  directly  or
through agents or  broker-dealers on terms to be determined at the time of sale.
To the extent required,  the names of any agent or broker-dealer  and applicable
commissions or discounts and any other required  information with respect to any
particular offer will be set forth in an accompanying Prospectus Supplement. See
"Plan of  Distribution."  The Selling Security Holder reserves the sole right to
accept or reject, in whole or in part, any proposed purchase of the shares to be
made directly or through agents. The shares of Class A Common Stock are entitled
to  one-twentieth  (1/20)  of one vote  per  share  whereas  the  shares  of the
Company's  Class B Common  Stock,  $0.25 par  value  per share  ("Class B Common
Stock" and,  together  with the Class A Common  Stock,  the "Common  Stock") are
entitled  to one  vote per  share  on all  matters  presented  to the  Company's
shareholders.  See "Selling  Security Holder" and "Risk  Factors--The  Shares of
Class A Common Stock Have Low Voting Power." The Company will receive no portion
of the proceeds of the Offering. The Selling Security Holder will be responsible
for the costs of  printing  this  Prospectus  to the extent  such  costs  exceed
$2,500.  The Company will be responsible for all other expenses  associated with
the   Offering.   The   Company's   Class  A  Common  Stock  is  traded  in  the
over-the-counter  market  and  quoted on the NASDAQ  National  Market  under the
symbol "SENEA." On May 27, 1999, the average of the high and low sales prices of
the Class A Common  Stock as reported by the NASDAQ  National  Market was $14.00
per share.

         See  "Risk  Factors"  commencing  on page 15 for  certain  factors  and
considerations  relevant to an  investment  in the Class A Common Stock  offered
hereby.


               NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR
                 ANY STATE SECURITIES COMMISSION HAS APPROVED OR
                 DISAPPROVED OF THESE SECURITIES OR PASSED UPON
                  THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.
                     ANY REPRESENTATION TO THE CONTRARY IS A
                                CRIMINAL OFFENSE.

         The date of this Prospectus is ____________, 1999.



<PAGE>

                                      - 2 -


         No dealer,  salesmen or other  person has been  authorized  to give any
information or to make any representation not contained in this Prospectus,  and
any information or  representation  not contained herein must not be relied upon
as having been authorized by the Company. This Prospectus does not constitute an
offer to sell,  or a  solicitation  of an  offer to buy,  any of the  securities
offered  hereby in any  jurisdiction  to any person  whom it is unlawful to make
such offer or solicitation. Neither the delivery of this Prospectus nor any sale
made hereunder shall, under any  circumstances,  create any implication that the
information  herein is correct as of any date  subsequent  to the date hereof or
that there has been no change in the affairs of the Company  since such date or,
in the case of information  incorporated herein by reference, the date of filing
with the Securities and Exchange Commission.



         TABLE OF CONTENTS
                                                             Page

AVAILABLE INFORMATION                                           4

INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE                 5

PROSPECTUS SUMMARY                                              6

RISK FACTORS                                                   15

THE COMPANY                                                    24

USE OF PROCEEDS                                                24

SELLING SECURITY HOLDER                                        25

PLAN OF DISTRIBUTION                                           25

DESCRIPTION OF CAPITAL STOCK                                   26

LEGAL MATTERS                                                  29

EXPERTS                                                        29

                                     - 3 -



                              AVAILABLE INFORMATION


         The  Company  is  subject  to  the  informational  requirements  of the
Securities  and Exchange Act of 1934, as amended (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements and other  information filed by the Company may be inspected at, and,
upon payment of the Commission's  customary  charges,  copies obtained from, the
Public Reference Room of the Commission,  450 Fifth Street, N.W., Washington, DC
20549.  The  public  may  obtain  information  on the  operation  of the  Public
Reference Room by calling the Commission at 1-800-SEC-0330.  Such reports, proxy
statements and other  information  are also available for inspection and copying
at prescribed rates at the  Commission's  regional offices in New York, New York
(7 World Trade  Center,  13th Floor,  New York,  New York 10048) and in Chicago,
Illinois  (Suite  1400,  Citicorp  Center,  500 West  Madison  Street,  Chicago,
Illinois 60661-2511).  The Commission maintains a Web site  (http://www.sec.gov)
that also contains reports,  proxy statements and other  information  concerning
the  Company.  In  addition,  the Class A Common  Stock is listed on the  NASDAQ
National  Market under the symbol "SENEA" and  information  can be inspected and
copies made at the offices of the National  Association  of Securities  Dealers,
Inc., 1735 K Street, N.W., Washington, D.C. 20006.

         The Company has filed with the Commission a  Registration  Statement on
Form S-3 (the  "Registration  Statement")  under the  Securities Act of 1933, as
amended  (the  "Securities  Act"),  and the  rules and  regulations  promulgated
thereunder,  with  respect  to the Class A Common  Stock  offered  hereby.  This
Prospectus  constitutes  the  Prospectus  of the  Company,  filed as part of the
Registration  Statement.  As  permitted  by the  rules  and  regulations  of the
Commission,   this  Prospectus  omits  certain  information   contained  in  the
Registration Statement,  and reference is made to the Registration Statement and
the exhibits  listed  therein,  which can be  inspected at the public  reference
facilities of the  Commission  noted above,  and copies of which can be obtained
from the Commission at prescribed rates as indicated above. Statements contained
in this Prospectus as to the contents of any contract or other documents are not
necessarily  complete,  and in each  instance,  reference is made to the copy of
such  contract or document  filed as an exhibit to the  Registration  Statement,
each such statement being qualified in all respects by such reference.



                                     - 4 -
<PAGE>


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE


         Incorporated into this Prospectus by reference are the documents listed
below filed by the Company under the Exchange Act. Copies of any such documents,
other than  exhibits to such  documents,  are available  without  charge to each
person to whom a copy of this Prospectus has been delivered upon written or oral
request of such person from the Company, 1162 Pittsford-Victor  Road, Pittsford,
New York 14534, Attention: Philip G. Paras, telephone number (716) 385-9500.

         The following documents are hereby incorporated into this Prospectus by
reference and are made a part hereof:


(1)               The Company's Annual Report on Form 10-K for the year ended
                  March 31, 1999 (Commission File No. 0-1989).

(2)               The Company's Quarterly Report on Form 10-Q for the quarter
                  ended July 3, 1999 (Commission File No. 0-1989).

(3)               The Company's Proxy Materials for its Annual Meeting of
                  Shareholders  held on August 6, 1999 (Commission File No.
                  0-1989).

(4)               The Company's Current Report on Form 8-K dated June 30, 1997
                  (Commission File No. 0-1989).

(5)               The Company's Current Report on Form 8-K dated July 17, 1997
                  (Commission File No. 0-1989).

(6)               The Company's Current Report on Form 8-K dated July 2, 1998
                  (Commission File No. 0-1989).

(7)               The Company's Current Report on Form 8-K dated September 17,
                  1998 (Commission File No. 0-1989).

         Each  document  filed  by the  Company  subsequent  to the date of this
Prospectus pursuant to Sections 13(a), 14 or 15(d) of the Exchange Act and prior
to the  termination  of the  offering  of all shares of Class A Common  Stock to
which this Prospectus relates shall be deemed to be incorporated by reference in
this  Prospectus  and  shall be part  hereof  from the  date of  filing  of such
document. Any statement contained herein or in a document incorporated or deemed
to be  incorporated  by  reference  herein  shall be  deemed to be  modified  or
superseded  for  purposes  of this  Prospectus  to the extent  that a  statement
contained  in this  Prospectus  (in  the  case of a  previously  filed  document
incorporated or deemed to be  incorporated by reference  herein) or in any other
subsequently   filed  document  that  is  also  incorporated  or  deemed  to  be
incorporated by reference  herein,  modifies or supersedes  such statement.  Any
such  statement  so modified  or  superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this Prospectus.  Subject to the
foregoing,  all  information  appearing in this  Prospectus  is qualified in its
entirety  by  the  information  appearing  in  the  documents   incorporated  by
reference.


                                     - 5 -
<PAGE>




- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------

                               PROSPECTUS SUMMARY


         The following summary is qualified in its entirety by the more detailed
information included elsewhere in this Prospectus.  Unless the context otherwise
requires,  all references in this  Prospectus to the "Company" shall mean Seneca
Foods Corporation and its subsidiaries on a consolidated  basis. This Prospectus
contains  forward-looking  statements  within the  meaning of Section 27A of the
Securities Act and Section 21E of the Exchange Act. The Company's actual results
could differ materially from those set forth in the forward-looking  statements.
See "Risk  Factors" for a discussion of certain  factors that might cause such a
difference.


                                   The Company

         The Company,  which was founded in 1949,  conducts its business  almost
entirely in canned and frozen vegetable processing, which currently accounts for
approximately  96%  of  the  Company's  sales.   Canned   vegetables   represent
approximately  88%  and  frozen  vegetable  products  approximately  12%  of the
Company's  canned  and  frozen  vegetable   processing  volume.  Fruit  products
represent 3% of the Company's sales.

         Approximately  10% of the Company's  food products are packed under its
own brands including Seneca(R),  Libby's(R) (under license),  Aunt Nellie's Farm
Kitchen(R) and Blue Boy(R).  Approximately 29% of the processed foods are packed
under  private  labels,  that is, under brand names owned or  controlled  by the
purchasers, which are primarily retail grocery chains, and approximately 12% are
sold to institutional food distributors. The remainder, approximately 49%, carry
the Green Giant(R) brand name of Pillsbury and are packed  pursuant to a 20-year
First Amended and Restated Alliance Agreement  originally dated December 8, 1994
as amended from time to time (the "Alliance  Agreement")  with Pillsbury and its
sole shareholder.  Pillsbury's sole shareholder is now a wholly-owned subsidiary
of Diageo plc. See "Risk Factors--Dependence on Alliance Agreement."

         The  Company  believes  that  it is one of the  largest  United  States
producers of major canned  vegetables  (sweet corn,  sweet peas and green beans)
and is also one of the largest United States producers of vegetables,  including
canned and frozen vegetables.

                                     - 7 -

         The  Company's  sole  non-food  division,   Seneca  Flight  Operations,
provides air charter service primarily to industries located in upstate New York
and contributes approximately 1% to the Company's sales. The Company's principal
executive office is located at 1162 Pittsford-Victor Road, Pittsford,  New York.
Its  telephone  number  is  (716)  385-9500  and  it  maintains  a web  site  at
www.senecafoods.com.

                               Recent Developments

Divestitures of Fruit and Juice Business

         Prior to February 1999,  the Company  processed and sold both vegetable
and fruit products. The Company's fruit business was comprised of apple products
(including  apple juice and apple sauce);  grape products;  bottled,  canned and
frozen  fruit  juice  drinks;  fruit  chips (a  snack  food);  specialty  cherry
products;  and  industrial  flavorings.  In  the  12  month  period  before  the
divestitures  referred to in the next paragraph,  the fruit business constituted
about 22% of the Company's total food products (vegetable and fruit) revenues.

         In December  1998 the Company  sold the  principal  assets of its fruit
juice  business   (excluding  its  plants  in  Washington  State)  to  Northland
Cranberries, Inc. ("Northland"). In January 1999 the Company sold its applesauce
and  industrial   flavorings  businesses  and  its  principal  fruit  and  juice
processing  facility in  Washington  State to  TreeTop,  Inc.  ("TreeTop").  The
Company granted to these  purchasers the right to use the Seneca(R) name for the
juice and fruit products which they  respectively  acquired and certain  related
products.  The Company retains the Seneca name for its corporate  identification
and as a brand name for present or future Company  products not described in the
licenses granted to Northland and TreeTop.

         After  these  sales,   the  Company's  only   remaining   fruit-related
businesses are the fruit chips and specialty cherry products,  which represented
approximately  3 % of fiscal  1999  sales.  The  Company  retains a small  fruit
processing  plant in  Washington  State,  which it intends to sell.  The Company
conducts no operations at that plant.

         The  proceeds of the  Company's  sales to  Northland  and TreeTop  were
approximately $58,437,000, subject to post-closing adjustments which the Company
expects to be  non-material.  The Company expects to recognize a minimum pre-tax
gain of $17,187,000 on these sales.

         The Company decided to sell the fruit products businesses because:

         (1)      On a combined basis, these businesses lost money in fiscal
                  years 1997, 1998 and 1999 prior to their divestitures by the
                  Company.

         (2)      The Company had been the leader in U.S.  sales of frozen apple
                  juice  concentrate,  but  total  consumer  purchases  of apple
                  concentrate have been declining in recent years at the rate of
                  approximately  5% per  year.  Consumer  preferences  have been
                  shifting to  ready-to-drink,  non-concentrated  bottled  apple
                  juice, sold primarily in plastic bottles. Although the Company
                  converted some juice  production to plastic  bottle lines,  it
                  could not attain a position

                                    - 8 -

                  in the bottled product  comparable to  its frozen  concentrate
                  position.  The  Company's  competitors, including  Coca-Cola's
                  Minute Maid division,  PepsiCo  Tropicana  Products  division,
                  Cadbury-Schweppes  (Mott's  juice  products),  Welch's,  Ocean
                  Spray  and  others  had,  as   compared  to  the  Company,
                  considerably  more sales,  advertising  and  promotion budgets
                  and  other  resources  which  are  needed  to  obtain  premium
                  shelf space in food stores and leadership in consumer sales.

         (3)      As is typical of  agricultural  products,  supply  varied from
                  year  to  year.  In  periods  of  short  supply,  the  Company
                  benefitted by its ability to process  apples into juice in its
                  own plants,  thereby reducing (but not wholly eliminating) its
                  dependence  on high-cost  apple  concentrate  available on the
                  world markets.  However, higher retail prices reduced consumer
                  demand for the product.  To maintain  desirable  sales volume,
                  the Company could not increase its prices to fully  compensate
                  for the higher costs.  However, in periods of abundant supply,
                  as  occurred  in  fiscal  years  1998 and 1999 as a result  of
                  increasing world production of apple concentrate,  the Company
                  was able to purchase concentrate at a lower cost than it could
                  produce   concentrate   in  its  own  plants,   resulting   in
                  underutilization  of its fruit processing plants. The cash and
                  non-cash   fixed   costs  of   owning   these   plants   (e.g.
                  depreciation, taxes, maintenance and interest on debt incurred
                  to acquire plants and  equipment)  continued to be incurred as
                  an expense which reduced earnings.


         Effect of Divestitures.  For the forseeable  future, the Company has no
plans to enter into any new business unrelated to the vegetable  business.  From
time to time the  Company  may seek  acquisitions  of  vegetable  processing  or
vegetable-related businesses, but it has no current agreements or understandings
to acquire any such  business.  The cash generated by the  divestitures  and the
Equity  Investment (see "Prospectus  Summary - Reduction in Outstanding Debt and
Leverage") have enabled the Company to reduce both short-term and long-term debt
and reduce the impact of interest expense and lender fees on future  operations.
(See "Prospectus Summary - Reduction in Outstanding Debt and Leverage".)

                                   - 9 -


Equity Investment

    The  Rights  Offering.  On August 7,  1998,  the Board of  Directors  of the
Company  declared a  distribution  of purchase  rights (the  "Rights  Offering")
payable to the holders of the  Company's  Common Stock at the rate of one-half a
right for each share of Common  Stock.  Each full right  entitled  the holder to
purchase, at a price of $12.00, a share of Convertible  Participating  Preferred
Stock having a stated value of $12.00 per share (the "Convertible  Participating
Preferred Stock"). The shares of Convertible  Participating  Preferred Stock are
convertible at any time into shares of Class A Common Stock on a share-for-share
basis.  Pursuant  to the Rights  Offering,  which  expired  on August 27,  1998,
holders of the Company's  Common Stock

                                     - 10 -

acquired  1,146,639 shares of Convertible Participating  Preferred  Stock  under
the Rights Offering for a total  investment of $13,759,668.

         Stock  Purchase  Agreement  and  Shareholders  Agreement.  The  Company
entered into a Stock Purchase Agreement dated June 22, 1998 (the "Stock Purchase
Agreement")  with Carl Marks Strategic  Investments,  L.P., Carl Marks Strategic
Investments  II,  L.P.  and Uranus  Fund,  Ltd.  (the  "Investors")  whereby the
Investors  agreed to  purchase at $12.00 per share (i) 1.167  million  shares of
Convertible  Participating  Preferred  Stock,  for  total  consideration  of $14
million and (ii) up to 2.5 million shares of Convertible Participating Preferred
Stock which the Company's shareholders did not purchase in the subsequent Rights
Offering.  The  Company  was not  required  to sell  under  the  Stock  Purchase
Agreement and the Rights  Offering  more than  4,166,667  shares of  Convertible
Participating  Preferred  Stock at a total price of  $50,000,004.  The Investors
acquired a total of  3,019,895  shares of  Convertible  Participating  Preferred
Stock for an  aggregate  purchase  price of  $36,238,740.  The total  investment
received by the Company as a result of the Rights Offering and investment by the
Investors was $49,998,408.

    Concurrently with the Stock Purchase  Agreement,  the Company and certain of
its  substantial   shareholders,   including  the  Investors,   entered  into  a
Shareholders   Agreement  (the   "Shareholders   Agreement")   whereby   certain
substantial holders of the Company's stock, including members of the Wolcott and
Kayser  families  (the  "Wolcott and Kayser  Families" or the "Wolcott or Kayser
Families") who control the Company, agreed that they would not exercise, sell or
transfer  the Rights to which they were  entitled  pursuant  to the terms of the
Rights Offering.  In a separate  agreement,  Pillsbury also agreed that it would
not  exercise,  sell or  transfer  the  Rights  to which it was  entitled  (as a
shareholder  of  the  Company)  pursuant  to  the  Rights  Offering.  The  total
investment made pursuant to the Stock Purchase Agreement and the Rights Offering
sometimes is referred to herein as the "Equity Investment."

    The  foregoing  transactions  provided  the  Investors  with the  ability to
influence  the  management  of the  Company,  subject to the  approximately  42%
combined  voting  power of the  Wolcott and Kayser  Families  (in an election of
directors).  The  Shareholders  Agreement  requires that the number of directors
comprising  the  Company's  Board of Directors  be increased  from seven to nine
members and  requires the Company to fill the two new  director  positions  with
persons  designated by the Investors  (the "Investor  Designees").  The Investor
Designees  will  continue to be nominated  for election to the Board and certain
substantial shareholders of the Company (particularly, Wolcott and Kayser family
members)  will  continue  to vote for the  Investor  Designees  until  the Stock
Purchase Agreement is terminated or such time as the Investors no longer own, in
the  aggregate,  at least 10% of the  Company's  Class A Common Stock  (assuming
conversion  of all  shares of  Convertible  Participating  Preferred  Stock into
shares of Class A Common Stock). At the Company's Annual Meeting of Shareholders
held on  August  7,  1998,  the  Company's  shareholders  elected  the  Investor
Designees,  Andrew M. Boas and  Arthur H.  Baer,  to serve as  directors  of the
Company  for terms  expiring  in 2001 and  2000,  respectively,  effective  upon
consummation  of the  Equity  Investment  by the  Investors  which  occurred  on
September 2, 1998. The  Shareholders  Agreement  also requires that,  until such
time as the  Investors  own, in the  aggregate,  less than 10% of the  Company's
Class  A  Common  Stock  (assuming  conversion  of  all  shares  of  Convertible
Participating Preferred Stock into shares of Class A Common Stock), the Investor
Designees  will  comprise at least 22% of the members of each  committee  of the

                                     - 11 -

Company's  Board of Directors.  The Company agreed to include in its Certificate
of  Incorporation a provision,  pursuant to Section 709 of the New York Business
Corporation Law ("BCL"),  requiring unanimous approval of the Company's Board of
Directors  (excluding  directors  who  choose  to  abstain)  for  certain  major
corporate  actions  including  but not limited to certain  substantial  sales of
assets,  business  combinations  and change in  accountants.  The requirement of
unanimous board approval (excluding  directors who choose to abstain) terminates
when the  Investors  no  longer  own,  in the  aggregate,  at  least  15% of the
Company's Class A Common Stock (assuming conversion of all shares of Convertible
Participating Preferred Stock into shares of Class A Common Stock).

         The Charter Amendments.  To accomplish the intent of the Stock Purchase
Agreement,  the Company amended its Restated Certificate of Incorporation to (i)
increase the number of authorized shares of Class A Common Stock from 10,000,000
shares to 20,000,000  shares;  (ii) increase the number of authorized  shares of
Preferred Stock With $.025 Par Value Per Share, Class A from 4,000,000 shares to
8,200,000  shares;  (iii) create a new series of Preferred  Stock With $.025 Par
Value Per Share, Class A to be designated as Convertible Participating Preferred
Stock,  $12.00 stated value per share,  convertible at any time at the option of
the holder into Class A Common Stock of the Company;  and (iv) require unanimous
approval of the Company's Board of Directors  (excluding directors who choose to
abstain) to authorize the major corporate actions referred to above.


Reduction in Outstanding Debt and Leverage

         From the time it had entered  into the  Alliance  Agreement in December
1994 until the  divestitures  and the Equity  Investment  which  occurred in the
fiscal year March 31, 1999, the Company had substantially increased its reliance
on debt as a component of its total capital structure (debt and equity). The use
of debt in capital structure is commonly referred to as "leverage". The increase
in debt was primarily necessitated by plant and equipment acquisitions, start-up
costs  incurred,  and increased need for working capital to handle the increased
vegetable production resulting from the Alliance Agreement.  Operating losses in
its fruit  business,  oversupply  and  corresponding  low prices for  vegetables
during much of the period and the 1995 drought in New York State exacerbated the
difficulties. In the fiscal year ended March 31, 1998, the Company obtained from
its lenders  waivers and  revisions of various  financial  covenants in its loan
agreements.  These waivers and revisions  were  necessary to avoid default under
its loan agreements.

         As a result of the fiscal 1999 divestitures and Equity Investment,  the
Company  anticipates that its requirements for working capital financing will be
substantially  reduced in the fiscal year  ending  March 31, 2000 as compared to
the prior  fiscal  year.  Accordingly,  the total  financing  commitment  of the
Company's  line-of-credit  banks  was  reduced  in steps  from $130  million  on
December 1, 1997 to $75 million on January 29,  1999,  at which date the Company
elected to terminate its Amended and Restated Credit Agreement with those banks.
As of March 31, 1999,  the Company has obtained  from one of its former  lending
banks a line-of-credit  commitment of $20 million and $30 million of uncommitted
line-of-credit  financing  from two other  banks  which  were also in the former
lending group. The new credit  arrangements  with the three banks do not require
the Company to pay commitment fees, whereas the Company paid fees for the unused
portion of the bank commitments  under the Amended and Restated Credit Agreement
which it terminated in January 1999.

                                     - 12 -

         The Company  believes  that the bank  credits  described  above will be
sufficient,  with its  other  resources,  for its  anticipated  working  capital
requirements in fiscal 2000.

         In the final  quarter of fiscal 1999,  the Company  made the  following
prepayments on long-term debt (plus yield-maintenance payments to the lenders in
accordance with the terms of the indebtedness):

         (1)      With  respect  to its  outstanding  10.78%  Series  A Note due
                  February 23, 2005, and in addition to the scheduled payment of
                  a principal  installment  of $7,500,000 due February 23, 1999,
                  the  Company  prepaid  two annual  principal  installments  of
                  $8,400,000 each due February 23 in 2000 and 2001; and

         (2)      With respect to its outstanding 9.17% Senior Notes due 2004,
                  the Company prepaid $15,000,000, the entire outstanding
                  principal amount of these Notes.

        The changes in the Company during fiscal 1999 have reduced the Company's
leverage.  The following table illustrates this reduction:


                                               March 31, 1999  March 31, 1998
                                               --------------  --------------
Total Outstanding Debt                             $195,715        $301,703

Current Ratio (current assets:current liabilities) 3.98:1.0        1.79:1.00

Ratio of total assets to total liabilities         1.56:1.00       1.23:1.00

Long Term Debt as a % of equity                    130%            256%

Total Liabilities as a % of equity                 180%            433%




                                     - 13 -
<PAGE>


                                  The Offering

         All of the shares of Class A Common Stock offered hereby are being sold
by Pillsbury.  Pillsbury acquired the Class A Common Stock upon  the  conversion
of certain indebtedness owed by the Company to Pillsbury.  See "Selling Security
Holder."


                                     - 14 -
<PAGE>



                                  RISK FACTORS

         An  investment  in the  Class A Common  Stock of the  Company  involves
various risks.  Prospective  purchasers should carefully  consider the following
information in conjunction  with the other  information  appearing  elsewhere in
this Prospectus before making a decision to invest in the Class A Common Stock.



Excess Capacity in the Vegetable Industry and its Negative Effect on Price

         The  Company's   financial   performance  and  growth  are  related  to
conditions in the United States vegetable  processing industry which is a mature
industry with a relatively  modest compounded annual growth rate of 2% from 1994
to 1998.  The  Company's  net sales are a function of product  availability  and
market pricing. In the vegetable processing  industry,  product availability and
market  prices  tend to have an  inverse  relationship:  market  prices  tend to
decrease  as more  product  is  available  and to  increase  if less  product is
available.  Product  availability  is a  direct  result  of  plantings,  growing
conditions, crop yields and inventories, all of which vary from year to year. In
addition, market prices can be affected by the planting and inventory levels and
individual  pricing  decisions  of the three or four largest  processors  in the
industry.  Generally,  market prices in the vegetable processing industry adjust
more quickly to variations in product  availability than an individual processor
can adjust its cost structure;  thus, in an oversupply situation,  a processor's
margins likely will weaken.  The Company typically has experienced lower margins
during times of industry oversupply.

         The  Company   sometimes   refers  to  its  vegetable  "pack"  in  this
Prospectus.  "Pack" is a term for processing recently harvested  vegetables into
canned or frozen form suitable for sale to customers.  Processing  includes such
activities as washing, sorting, grading, cooking, canning and freezing.

         In the last three fiscal years, the vegetable  processing  industry has
been characterized by excess capacity,  with resulting pressure on the Company's
prices and profit margins. In these years many of the Company's competitors have
closed processing  plants in response to the downward pressure on prices.  There
can be no  assurance  that the  Company's  margins  will  improve in response to
favorable  market  conditions  or that  the  Company  will  be  able to  operate
profitably during depressed market conditions. See "-- Recent Losses."

                                     - 15 -

Seasonality and Quarterly Fluctuations

         The  Company's  operations  are  affected by the growing  cycles of the
vegetables it processes. When the vegetables are ready to be picked, the Company
must harvest and process the  vegetables  or forego the  opportunity  to process
fresh picked vegetables for an entire year. Most of the Company's vegetables are
grown by farmers under contract to the Company.  Consequently,  the Company must
pay the contract  grower for the  vegetables  even if the Company cannot or does
not harvest or process them. Most of the Company's  production occurs during the
second quarter (July through September) of each fiscal year in which the growing
season ends for most of the vegetables  processed by the Company in the northern
United States, and a majority of sales occur during the third and fourth quarter
of each fiscal year (due to seasonal  consumption  patterns  for its  products).
Accordingly,  inventory levels are highest during the second and third quarters,
and accounts receivable levels are highest during the third and fourth quarters.
Net sales  generated  during the third and fourth  quarters  of each fiscal year
have a significant  impact on the Company's  results of  operations.  Because of
seasonal   fluctuations,   the  results  of  any  particular  quarter  will  not
necessarily be indicative of results for the full year or for future years.

         Because weather  conditions  during the course of each vegetable crop's
growing season will affect the volume and growing time of that crop, the Company
must set its planting schedules without knowing the effect of the weather on its
crops or on the entire industry's production. As most vegetables are produced in
more than one part of the U.S.,  the Company may  somewhat  reduce its risk that
its entire crop will be subject to disastrous  weather.  In 1995,  the Company's
vegetable operations in New York experienced losses partially caused by a severe
local drought,  which did not affect its production  elsewhere.  In some earlier
years,  excessive  rains and  flooding in the upper  Midwest  reduced  vegetable
production in that region,  but the adverse effects were partially  mitigated by
good growing conditions in New York.

Dependence on Alliance Agreement

         Pursuant to the Alliance Agreement and related agreements,  the Company
processes  and sells to  Pillsbury  or  Pillsbury's  designee,  on a "cost plus"
basis,  cases of  shelf-stable  vegetables and processes or partially  processes
certain frozen vegetables and asparagus for Pillsbury or its designee.

    In a  transaction  concurrent  with  the  Alliance  Agreement,  the  Company
acquired  from  Pillsbury a substantial  percentage  of the tangible  production
assets of Pillsbury's  Green Giant brand of  shelf-stable  and frozen  vegetable
products, including six plants located in the midwestern and northwestern United
States.  Additional Green Giant  production  assets were acquired from Pillsbury
subsequent  to  February  1995.  All  Green  Giant  plants  referred  to in this
paragraph  are  collectively  referred to as the  "Alliance  Plants." Five Green
Giant  production  plants  were  retained by  Pillsbury  of which four have been
closed. The total purchase price for the Alliance Plants was $93.7 million.  The
Company  initially paid Pillsbury  $13.1 million in

                                     - 16 -

cash and issued to Pillsbury an 8% Secured  Nonrecourse  Subordinated Promissory
Note  due September 30, 2009 (the  "Pillsbury  Note") for  the unpaid  principal
amount of  $80,583,000.  The Pillsbury  Note  requires the Company to pay annual
installments  of  principal on each  October  20  and  a final  major  principal
payment on  September  30,  2009.  Interest  on the  Pillsbury  Note is required
to  be paid  quarterly on each of the last days of March,  June,  September  and
December.  As  a  result  of  Pillsbury's  conversion  of  two annual  principal
installments  totaling  $6 million into Class A Common Stock,  and  the  payment
of  two  subsequent  annual  principal installments on the Pillsbury  Note,  the
outstanding  principal  balance at March 31, 1999 was $68,083,000.


         Inasmuch as Pillsbury sold to the Company or closed  substantially  all
of its Green Giant production facilities and hopes to benefit under the Alliance
Agreement by paying  lower  product  costs than it might  otherwise  incur,  the
Company,  beginning  in its fiscal year ended March 31,  1996,  has been a major
supplier of Pillsbury's  Green Giant  vegetable  products.  Green Giant products
packed by the  Company in the  Company's  fiscal  years ended March 31, 1997 and
March 31,  1998  constituted  approximately  54% and 40%,  respectively,  of the
Company's  sales for such period.  The Company  expects that, in the foreseeable
future while the Alliance  Agreement remains in effect,  Pillsbury's Green Giant
vegetables will be the largest single product line of the Company.


         The Alliance  Agreement  has an initial term ending  December 31, 2014,
and will be  extended  automatically  for  additional  five  year  terms  unless
terminated in accordance  with the  provisions of the Alliance  Agreement.  Upon
virtually all of the causes of termination enumerated in the Alliance Agreement,
Pillsbury  will acquire  legal title to the  Alliance  Plants and certain of the
other assets which the Company  acquired from Pillsbury,  and various  financial
adjustments between the parties will occur. If Pillsbury terminates the Alliance
Agreement  without cause,  it must pay the Company a termination  payment of $20
million.  Pillsbury  holds  mortgage  and  security  interests  in the  property
transferred  to the Company and any  replacement  property to enforce its rights
under the Alliance Agreement and the Pillsbury Note. Pillsbury will look to that
property,  and not to the other  property of the Company,  to satisfy its claims
under the Pillsbury Note (except for damages in particular  circumstances,  such
as the  Company's  fraud or  intentional  misconduct,  its  failure to turn over
insurance or condemnation  proceeds of the secured  property or to turn over the
property  as  required  by the  Pillsbury  Note or comply  with the  termination
provisions  of  the  Alliance  Agreement  or  under  certain  provisions  of the
Bankruptcy  Code).  The  Pillsbury  Note has extensive  provisions  defining the
remedies  against the  Company  and the  relative  rights of  Pillsbury  and the
Company's   long-term   insurance  lenders  and  its  bank  lenders  in  certain
circumstances, such as default by the Company.

         The  Company's  sales and  financial  performance  under  the  Alliance
Agreement and its sales of Green Giant products  depend to a significant  extent
on the  Company's  success  in  producing  quality  Green  Giant  vegetables  at
competitive costs and Pillsbury's  success in marketing the products produced by
the Company. The ability of Pillsbury to successfully market these products will
depend upon Pillsbury's  sales efforts,  as well as the factors  described above
under  "--Excess  Capacity in the Vegetable  Industry and its Negative Effect on

                                     - 17 -

Price." The Company cannot give assurance as to the volume of Pillsbury's  sales
and cannot control many of the key factors  affecting that volume.  The Alliance
Agreement  contains  extensive  covenants by the Company with respect to quality
and delivery of products, maintenance of the Alliance Plants and other standards
of Company performance.  If the Company were to fail in its performance of these
covenants, Pillsbury would be entitled to terminate the Alliance Agreement.

         Termination of the Alliance Agreement will, in most cases,  entitle the
Company's  principal  lenders,  including  its long term  lenders  to  declare a
default under the Company's loan  agreements  with them.  The principal  lenders
have a security  interest in certain payments to be received by the Company from
Pillsbury on  termination  of the  Alliance  Agreement  from  Pillsbury or other
buyers of Green Giant  inventory.  Unless the  Company  were to enter into a new
substantial  supply  relationship  with  Pillsbury  or another  major  vegetable
marketer  and acquire  substantial  production  capacity to replace the Alliance
Plants, any such termination would substantially  reduce the Company's sales. If
termination were to occur while  substantial  indebtedness of the Company to its
lenders were  outstanding,  as was true at December 26, 1998, a restructuring of
the debt payment  terms would likely be necessary to avoid a payment  default in
addition to the default by reason of the termination of the Alliance  Agreement.


Recent Losses

    The Company  sustained  losses in its 1996 and 1998 fiscal  years and in its
operations  for first three  quarters of fiscal 1999.  The  divestitures  of its
fruit  business  and  the  equity   financing  in  the  1999  fiscal  year  were
accomplished  partly in response to these  losses,  and the Company  expects the
gains  from the  divestitures  to  exceed  its  losses  from  fiscal  year  1999
operations.  (See  Prospectus  Summary  - The  Company -  Divestitures  of Fruit
Business; Equity Investment).  These loss years and periods are discussed below.
All results for fiscal year 1999 are unaudited.



<PAGE>



         Fiscal Year 1996.  The Company reported an after-tax  loss  of  $10.147
million (loss of $1.81 per share) in this year.  The major causes of  the losses
were:

         (1) Reduced  production  in the 1995 pack season,  particularly  in the
        Company's  Eastern Division  vegetable plants.  The Company  experienced
        start-up  problems  during and after  installation  of new equipment and
        relocation and  modification of existing  Pillsbury  equipment which was
        removed from closed  Pillsbury  plants and  installed  in the  Company's
        plants. The Company made aggregate capital expenditures of approximately
        $68  million  involving  37  separate  projects  to prepare for a larger
        volume pursuant to the Alliance

                                      -18-

        Agreement.  The  magnitude of that capital program,   which  had  to  be
        completed in  approximately  six months'  time to be  ready for the 1995
        pack season, exceeded  any prior capital program by the  Company  within
        a  comparable  period of  time.  During the  1996 pack season (in fiscal
        year 1997),   the Eastern  Division  plants,  which  had  generated  the
        greatest  problems  in  1995,   generally  performed  in accordance with
        the Company's expectations.

            (2) During the summer of 1995,  operations  in the Eastern  Division
        (New York plants) were  adversely  affected by the worst  drought in New
        York  in  20  years.  This  also  reduced  Eastern  Division   vegetable
        production,  but its effect was not as severe as the  start-up  problems
        described above.

The  combination  of these two  factors  resulted in a  non-recurring  charge of
approximately  $15.1  million,  before  income tax benefit,  for the 1996 fiscal
year.

    The 1996  fiscal  year was the first year of  operation  under the  Alliance
Agreement.   The  Company  did  not  receive   orders  from   Pillsbury  at  the
originally-anticipated  levels  because of the  existence of  substantial  Green
Giant  vegetable  inventories  carried  over from the prior  year  (pre-Alliance
Agreement).  Consequently,  the Company  substantially  increased  its  finished
inventory  levels and had to defer the  conversion  of inventory to sales.  This
adversely  affected  the  Company's  cash flow and  income  and  necessitated  a
modification  of certain  financial  covenants in the Company's loan  agreements
with its revolving credit bank lenders and its long-term lenders, as the Company
could not have complied with the unmodified covenants.

         Fiscal Year 1998. For this fiscal year, the Company reported a net loss
of $5.144  million  (loss of $0.87 per  share)  on sales of  $703.2  million  as
compared  to fiscal  year 1997 in which the  Company  reported  earnings of $7.5
million (earnings of $1.27 per share) on sales of $730.2 million.

         The major causes for the losses were:


(1)     Lower selling prices on vegetables due to an ongoing industry oversupply
        due in part to an above-normal volume of vegetables harvested and
        processed for the second consecutive year. See "--Excess Capacity in the
        Vegetable Industry and its Negative Effect on Price."

(2)     Declines in apple  product  prices  which were  greater than the decline
        in apple product costs.

                                     - 19 -

(3)     Increased pressure on pricing for frozen apple  concentrate as a  result
        of the decline in consumption of frozen concentrates.


    The  continued  oversupply  conditions  in the  vegetable  industry  and the
pressure  on both  vegetable  and fruit  product  prices  required a more costly
selling program than in the preceding year, further eroding margins.


    Fiscal Year 1999.  In the nine months ended  December 26, 1998,  the Company
experienced  a net loss of $1.94  million  on net sales of  $490,882  (the "1999
Loss"). Of the 1999 Loss, which is unaudited,  $1.24 million was from continuing
operations  (i.e.,  vegetable  processing)  and $.703 million from  discontinued
operations  (i.e.,  the fruit  products  business).  The per share loss for this
period  was $.32 as  compared  to a loss of $.14 per  share  for the  comparable
period in the 1998 fiscal year.

Some Characteristics of the Competition

    All of the Company's  products  compete with those of other national,  major
and  smaller  regional  food  processing   companies  under  highly  competitive
conditions.  The Company's major  competitors in the vegetable  business are Del
Monte  Corporation  and  Chiquita  Brands  International,  both  of  which  have
substantially  greater sales and assets than the Company. The Company also sells
vegetable  products which compete with Pillsbury  products  manufactured  by the
Company under the Alliance Agreement.

         The   vegetable   business  in  the  last  three  years  has  undergone
consolidation  as a result  of  adverse  market  conditions,  and  many  smaller
vegetable   processors   have  been  acquired  by  the  Company  and  its  major
competitors.  Future  acquisitions  may  increase  the  market  strength  of the
Company's  larger  competitors  providing  them with even greater  resources for
obtaining desirable shelf space and promotional  programs with major retail food
stores.  However,  the major  segment of the  Company's  business  is  producing
vegetables  for sale by others -- such as Green Giant  vegetables  for Pillsbury
and  vegetables  carrying  the  brand  names  of  the  Company's  grocery  chain
customers.  In  that  segment  of  the  business,  the  marketing  programs  are
determined by the Company's  customers.  In recent years, many major retail food
stores have been  increasing  their  promotions and offerings of their own brand
name  vegetables,  to the detriment of vegetable  brands owned by the producers,
including the Company's own brands.

Priority of Convertible Participating Preferred Stock over Common Stock in the
Event of Liquidation

         As a result of the Equity  Investment and prior to the deduction of any
expenses,  $49,998,408 of aggregate  stated value of  Convertible  Participating
Preferred Stock has been added to the Company's total equity.  In the event of a
liquidation  or  dissolution  of the  Company,  the entire  stated  value of the
Convertible Participating Preferred Stock will have priority of payment over all
shares  of Class A Common  Stock  (and  Class B Common  Stock).  Each  holder of
Convertible  Participating  Preferred Stock may, at the holder's option, convert
Convertible  Participating Preferred Stock into Class A Common Stock on a share-
for- share basis at any time.  The Company cannot  predict  whether,  or to what
extent,  holders of Convertible  Participating  Preferred  Stock will convert to
Class A Common Stock.

                                     - 20 -

            The Shares of Class A Common Stock Have Low Voting Power


         Each share of Class A Common Stock has one-twentieth (1/20) of one vote
on all matters  requiring a shareholder vote, while each share of Class B Common
Stock,  as well as each share of the Company's  outstanding  preferred stock has
one vote (other than the Convertible Participating Preferred Stock which have no
votes and the Six Percent (6%) Cumulative  Voting Preferred Stock which are only
entitled to vote with respect to the election of directors).  In the election of
directors and other  matters  which are not subject to a class vote,  holders of
Class A Common Stock have  substantially less voting power than holders of Class
B Common Stock  proportionate  to the relative market value of those two classes
of stock. See "Description of Capital Stock--Description of Class A Common Stock
and Class B Common Stock--Voting."

Concentration of Voting Power and Other Indicia of Influence on the Company

         As of the date of this  Prospectus,  the  Wolcott  and Kayser  Families
collectively exercise approximately 42% of the total voting power of the Company
(in an  election  of  directors).  The capital  structure  and the  concentrated
ownership of the Wolcott and Kayser Families in the Class B Common Stock and the
Company's  Preferred Stock are likely to limit  substantially the possibility of
and chances of success for a hostile tender offer, which is usually at a premium
over the then-current market price of a target company's stock or other takeover
proposal or proxy contest which could remove directors if the Wolcott and Kayser
Families are opposed to such offer or proposal.

    As a  result  of the  Equity  Investment  (and  assuming  conversion  of the
Convertible  Participating  Preferred  Stock),  the Investors and certain of the
Company's existing shareholders that are related to the Investors through family
relationships  and common  ownership in certain business  entities  collectively
exercise  approximately  13% of the total  voting  power of the  Company  (in an
election  of  directors).  The  terms of the  Equity  Investment  provide  other
opportunities for the Investors to exercise influence over the Company. Pursuant
to one  such  provision,  the  size of the  Company's  Board  of  Directors  was
increased from seven to nine members and the Investor  Designees were elected to
fill the newly created  positions.  Another  provision assures that the Investor
Designees  will comprise at least 22% of the membership of each committee of the
Company's  Board of  Directors.  The  Investor  Designees  may be removed by the
Investors and the resulting  vacancy shall be filled with persons  designated by
the Investors.  The Investors'  right to have their  designees  nominated to the
Company's  Board of Directors  and serve on committees of the Board of Directors
continues until such time as the Investors, in the aggregate,  own less than 10%
of the outstanding  Class A Common Stock  (assuming  conversion of all shares of
Convertible Participating Preferred Stock into Class A Common Stock).

         Furthermore,  the  Charter was amended to require  that  certain  major
corporate  actions  including,  but not  limited  to,  certain  sales of assets,
mergers  and  change in  accountants  will  require  unanimous  approval  of the
Company's  Board of  Directors  (excluding  directors  who  choose to  abstain).
Therefore,  any one  director of the Company,  including  either of the Investor
Designees,  will have the ability to prevent any of these major  decisions  from
being approved.


<PAGE>


                                     - 21 -

Certain Anti-Takeover Provisions

    Certain  provisions  of the  Alliance  Agreement  and the  Company's  credit
agreements,  the Company's  Charter,  and the Company's  Bylaws, as amended (the
"Bylaws"),  could  have the  effect of  preventing  or  delaying  a person  from
acquiring or seeking to acquire a substantial equity interest in, or control of,
the Company.  The Bylaws and Charter provide,  among other things, for staggered
board of directors'  terms.  See "Description of Capital  Stock-Restrictions  on
Acquisition of the  Company-Certain  Charter and Bylaw Provisions." The Alliance
Agreement  states that it may be terminated by Pillsbury if any person  acquires
30% or more of the  combined  voting  power of the  Company's  then  outstanding
voting securities,  or the shareholders of the Company approve certain specified
business  transactions.  The Company's  long-term credit agreement provides that
the lenders may require the Company to prepay certain of its indebtedness if (i)
any person or group (other than the Wolcott or Kayser Families)  acquires shares
of the Company  representing  50% or more of the total number of votes which the
Company's  shareholders shall be entitled to cast or (ii) the Wolcott and Kayser
Families  shall  cease to own,  directly  or  indirectly,  at  least  25% of the
Company.  The Company's  short-term  credit facility with a bank provide that an
event of default  occurs if the  Company  allows (i) any person or group,  other
than the Wolcott or Kayser Families,  to acquire capital stock possessing either
30% or more of the total number of votes which the Company's  shareholders shall
be entitled to cast or the right to elect 30% or more of the Company's  Board of
Directors or (ii) during any period of 12 consecutive  months,  the  individuals
who at the beginning of such 12 month period were directors of the Company cease
for any  reason  to  constitute  a  majority  of the Board of  Directors  of the
Company. The same default provision is contained in the Company's  reimbursement
agreement  with an  institutional  lender which has supported the Company's four
major industrial revenue bonds with a letter of credit.

No Dividends

    The Company  historically has not declared or paid any cash dividends on its
shares of Common  Stock and does not  anticipate  paying such  dividends  in the
foreseeable  future.  Furthermore,  the Company's  multi-year  credit facilities
require that,  without  lender  permission,  the Company pay dividends on Common
Stock only from consolidated net earnings  available for distribution.  At March
31, 1998, the Company did not have any consolidated  net earnings  available for
the payment of dividends. Future credit agreements may also restrict the payment
of dividends on Common Stock without lender permission.

                                     - 22 -

Uncertainties Caused by Year 2000

         The  Company  has  initiated  a  Year  2000  Compliance   Project  (the
"Project") to ensure that business processes, equipment and systems will operate
up to, over and  following the change of the century.  Software  failures due to
processing errors potentially  arising from calculations using the Year 2000 are
a known risk.  The total cost of the Project,  above and beyond normal  software
upgrades, is not expected to exceed $750,000. The Project includes the following
phases:  assessment of the problem,  correction/replacement of systems, testing,
vendor assessment and development of a contingency  plan. The  identification of
all  equipment  with  date  sensitive  operating  controls  (including  embedded
systems) has been  completed.  An  inventory of our system  assets has also been
completed.  We expect to replace or modify all  critical  systems  necessary  to
become  compliant by June 30, 1999, with testing complete by September 30, 1999.
The Company has begun  evaluating the potential  impact of Year 2000 problems in
the event that external vendors are not adequately prepared.  If necessary,  the
Company  will  secure an  alternate  supply  for the  required  products  and/or
services.  The Company has not yet developed a contingency  plan but anticipates
completion of this plan by July 31, 1999.

Forward-Looking Statements

    The  Private  Securities  Litigation  Reform  Act of 1995  provides  a "safe
harbor" for forward-looking statements. This Prospectus contains or will contain
forward-looking  statements  within the meaning of Section 27A of the Securities
Act and Section 21E of the Exchange Act.  Such  statements  include  information
relating to the effect of the  divestiture  of the juice business and the Equity
Investment,  the  effect  of  amendments  to  and  dependence  on  the  Alliance
Agreement,  reduction in outstanding  debt and leverage,  excess capacity in the
vegetable industry and its negative effect on price, recent losses,  seasonality
and quarterly fluctuations,  competition, future capital expenditures,  business
development activities, financing sources and competition.  Such forward-looking
information involves important risks and uncertainties  that could significantly
affect anticipated results in the future, and  accordingly,   such  results  may
differ  from  those  expressed  in  any  forward-looking statements contained in
this  Prospectus.  These  risks  and uncertainties  include, but are not limited
to, uncertainties  affecting the food processing  industry,  risks  relating  to
the  dependence on certain  contractual  arrangements  (including  the  Alliance
Agreement) and risks relating to seasonal fluctuations.

                                     - 23 -

                                   THE COMPANY


General

    The  Company  conducts  its  business  almost  entirely in canned and frozen
vegetable  processing  which  currently  accounts for  approximately  96% of the
Company's  sales.  Canned  vegetables  represent  approximately  88% and  frozen
vegetable  products  approximately  12%  of  the  Company's  canned  and  frozen
vegetable processing volume. Fruit products represent 3% of Company sales.

         Approximately  10% of the Company's  food products are packed under its
own brands including Seneca(R),  Libby's(R) (under license),  Aunt Nellie's Farm
Kitchen(R) and Blue Boy(R).  Approximately 29% of the processed foods are packed
under  private  labels  and  approximately  12% are sold to  institutional  food
distributors.  The  remaining  approximately  49%,  are sold under the  Alliance
Agreement with Pillsbury. See "Risk  Factors--Dependence on Alliance Agreement."

         The  Company's  sole  non-food  division,   Seneca  Flight  Operations,
provides air charter service primarily to industries located in upstate New York
and contributes approximately 1% to the Company's sales.

    The  Company  was  incorporated  in 1949  under the laws of the State of New
York.  The Company  purchased six Green Giant  vegetable  plants from  Pillsbury
effective February 1, 1995, resulting in vegetable products then becoming 78% of
the Company's  overall  business.  Consequently,  the Company changed its fiscal
year-end  from July 31 to March 31 to avoid  overlapping  pack  seasons  between
fiscal years.
Therefore, fiscal year 1995 was an eight-month transition period.

         The   Company's   principal   executive   office  is  located  at  1162
Pittsford-Victor  Road,  Pittsford,  New  York.  Its  telephone  number is (716)
385-9500 and it maintains a web site (http://www.senecafoods.com).


                                 USE OF PROCEEDS


         The Company will not receive any proceeds from the Offering.

                                     - 24 -

<TABLE>

                             SELLING SECURITY HOLDER
<CAPTION>

                                                                                      Number of Shares
                                Number of Shares           Number of Shares           of Class A Common
                                of Class A Common          of Class A                 Stock Owned Assuming
Name of Selling                 Stock Owned as of          Common Stock to            Sale of Shares
Security Holder                 May 28, 1999               be Registered              Registered Hereunder
- ---------------                 --------------------       -------------------        --------------------
<S>                             <C>                        <C>                        <C>

The Pillsbury Company                  346,570                  346,570                            0
</TABLE>


    As of April 30, 1999,  the Class A Common Stock offered  hereby  constituted
approximately 9.6% of the outstanding Class A Common Stock of the Company.


Pillsbury's Acquisition of the Offered Shares

         The Class A Common Stock  offered  hereby is owned by Pillsbury and was
issued to Pillsbury by the Company on March 20,  1996,  pursuant to  Pillsbury's
exercise of an option  granted to it on  September  28,  1995,  to convert  $6.0
million  principal  amount of indebtedness  owed by the Company on the Pillsbury
Note into Class A Common  Stock.  The option was exercised on December 21, 1995,
at an exercise  price of  $17.3125  per share.  The  indebtedness  so  converted
constituted the first two installments of principal, each installment in the sum
of $3.0  million.  The two  principal  installments  converted to Class A Common
Stock were originally due on October 20, 1995 and 1996, respectively.


                              PLAN OF DISTRIBUTION


         The Class A Common  Stock  offered  hereby is offered  for the  Selling
Security  Holder or for the account of pledgees,  donees,  transferees  or other
successors in interest of the Selling Security Holder. Such sales may be made on
the NASDAQ  National  Market at prices and terms  then  prevailing  or at prices
related to the then-current  market price, or in negotiated  transactions.  Such
transactions may include,  but are not limited to, one or more of the following:
(i) a block trade in which the broker or dealer so engaged  will attempt to sell
the Class A Common Stock offered hereby as an agent, but may position and resell
a  portion  of the  block as  principal  to  facilitate  the  transaction;  (ii)
purchases by a broker or dealer for its account pursuant to this Prospectus;  or
(iii)  ordinary  brokerage  transactions  and  transactions  in which the broker
solicits  purchases.  In  effecting  sales,  brokers or  dealers  engaged by the
Selling Security Holder may arrange for other brokers or dealers to participate.
In the event of a  transaction  hereunder  in which a broker or dealer acts as a
principal  (other than to facilitate an installment  sale  transaction,  or to a
market  maker  acting as such in routine  transactions  in the  over-the-counter
market),  this Prospectus  will be  supplemented to provide  material facts with
respect to such transaction.

         In order to comply  with the  securities  laws of  certain  states,  if
applicable,  the  securities  will be sold in such  jurisdictions  only  through
registered or licensed brokers or dealers.  In addition,  the securities may not
be sold in certain states unless they have been registered or qualified for sale
in the applicable  state or an exemption from the  registration or qualification
requirement is available and complied with.

         Brokers or dealers involved in sales hereunder will receive commissions
or  discounts  from the  Selling  Security  Holder in amounts  to be  negotiated
immediately   prior  to  the  sale.  Such  brokers  or  dealers  and  any  other
participating  brokers or dealers may be deemed to be "underwriters"  within the
meaning of the Securities Act, in connection with such sales, and any profits or
commissions earned by them in such transactions may be deemed to be underwriting
discounts or commissions  under the Securities Act. The Selling  Security Holder
has been advised that it is subject to the applicable provisions of the Exchange
Act, including without limitation, Rules 10b-5, 10b-6 and 10b-7 thereunder.

                                     - 25 -

                          DESCRIPTION OF CAPITAL STOCK


    The  Company  is  authorized  to issue  20,000,000  shares of Class A Common
Stock;  10,000,000 shares of Class B Common Stock; 200,000 shares of Six Percent
(6%) Voting Cumulative Preferred Stock, $0.25 par value per share ("6% Preferred
Stock"); 30,000 shares of Preferred Stock Without Par Value; 1,000,000 shares of
Ten Percent  (10%)  Cumulative  Convertible  Voting  Preferred  Stock - Series A
Preferred Stock,  $0.25 stated value per share ("10% Series A Preferred Stock");
400,000  shares of Ten Percent (10%)  Cumulative  Convertible  Voting  Preferred
Stock - Series B Preferred  Stock,  $0.25  stated value per share ("10% Series B
Preferred  Stock") (the 6% Preferred  Stock,  Preferred Stock Without Par Value,
10% Series A Preferred Stock and 10% Series B Preferred  Stock are  collectively
referred  to  as  "Preferred   Stock")  and  4,166,667   shares  of  Convertible
Participating  Preferred Stock. As of April 30, 1999, the Company had issued and
outstanding: 3,593,937 shares of Class A Common Stock; 2,791,017 shares of Class
B Common Stock;  200,000  shares of 6% Preferred  Stock;  407,240  shares of 10%
Series A Preferred  Stock;  400,000 shares of 10% Series B Preferred  Stock; and
3,772,651 shares of Convertible Participating Preferred Stock.

Description of Class A Common Stock and Class B Common Stock

         Voting.  Under the  Company's  Charter,  the  holders of Class A Common
Stock and Class B Common  Stock have the right to vote for the  election  of all
directors and on all other matters submitted to the shareholders of the Company.
Subject to the Class A Special Rights  discussed in detail below,  each share of
Class B  Common  Stock is  entitled  to one full  vote on all  matters  on which
shareholders   currently  are  entitled  to  vote,  including  the  election  of
directors.  Each holder of Class A Common  Stock is  entitled  to  one-twentieth
(1/20) of one vote per share on all matters on which  shareholders  are entitled
to  vote,  including  the  election  of  directors.  Cumulative  voting  is  not
authorized  for the holders of Common Stock.  See "Risk  Factors--The  Shares of
Class A Common Stock Have Low Voting Power."

         The holders of Class A Common  Stock are entitled to vote as a separate
class on any proposal to amend the Charter to increase the authorized  number of
shares of Class B Common  Stock,  unless the  increased  authorization  does not
exceed  the number of shares of Class B Common  Stock  which must be issued in a
proposed  stock  dividend with respect to Class B Common Stock and an equivalent
stock  dividend  of Class A Common  Stock  will be  effected  concurrently  with
respect to Class A Common Stock.

         In addition, Section 804 of the BCL confers upon the holders of Class A
Common  Stock the  right to vote as a class on any  amendment  to the  Company's
Charter which would (i) exclude or limit the shareholders'  right to vote on any
matter,  except as such  rights  may be limited  by voting  rights  given to new
shares then being  authorized;  (ii) change Class A Common Stock by (a) reducing
the par value, (b) changing the shares into a different number of the same class
or into a  different  or same  number  of shares of a  different  class,  or (c)
fixing,  changing or abolishing  the  designation of Class A Common Stock or any
series thereof or any of the relative  rights,  preferences,  and limitations of
the shares;  or (iii)  subordinate  their rights by  authorizing  shares  having
preferences  which  would be in any  respect  superior  to their  rights.  Other
provisions of the BCL would entitle holders of Class A Common Stock to vote as a
separate  class for  approval of any plan of merger,  consolidation  or exchange
which would effect any change in Class A Common Stock described in the preceding
sentence.

         On proposals  on which  holders of Class A Common Stock are entitled to
vote as a separate  class,  the  proposal  must be approved by a majority of the
votes of all outstanding shares of Class A Common Stock.  Consequently,  holders
of Class A Common Stock,  by withholding  such  approval,  can defeat a proposal
notwithstanding that holders of a majority of Class B Common Stock vote in favor
of the proposal.

         Dividends and Other  Distributions.  Each share of Class A Common Stock
and  Class  B  Common  Stock  is  equal  in  respect  to  dividends   and  other
distributions in cash, stock or property except that (i) if declared, a dividend
or  distribution  in shares of the Company on Class A Common  Stock will be paid
only in Class A Common Stock,  and (ii) if declared,  a dividend or distribution
in shares of the  Company  on Class B Common  Stock will be paid only in Class B
Common Stock. The number of shares so paid as a dividend or distribution on each
share of Class A Common Stock and Class B Common Stock shall be equal,  although
the  class of the  shares  so paid  shall  differ  depending  upon  whether  the
recipient  of the dividend is a holder of Class A Common Stock or Class B Common
Stock.

                                     - 26 -

         Mergers and Consolidations. In the event of a merger, consolidation, or
combination  of the Company with another  entity  (whether or not the Company is
the surviving entity) or in the event of dissolution of the Company, the holders
of Class A  Common  Stock  will be  entitled  to  receive  the  same  per  share
consideration  as the per share  consideration,  if any,  received by holders of
Class B Common Stock in that  transaction.  However,  any shares of common stock
that  holders  of  Class A  Common  Stock  become  entitled  to  receive  in the
transaction  may have terms  substantially  similar to the Class A Common  Stock
themselves.  Thus,  the surviving  entity in any such  transaction  could have a
dual-class   capital  structure  like  that  of  the  Company  and  could,  upon
consummation  of the merger or  consolidation,  give full  voting  shares to the
holders of Class B Common Stock and  one-twentieth  (1/20)  voting shares to the
holders of Class A Common Stock.

         Class A Special Rights.  The Company's  Charter  contains a two-pronged
"Class A Special Rights"  provision which ensures that holders of Class A Common
Stock will not be unfairly  treated in the event that a person  attempts to gain
control of the Company.

         First,  the Class A Special  Rights  seek to  prevent a person  who has
crossed a certain  ownership  threshold  from gaining  control of the Company by
acquiring  Class B Common  Stock  without  buying Class A Common  Stock.  If any
person  acquires  more than 15% of the  outstanding  Class B Common  Stock after
August 5, 1995 (the "Threshold  Date"), and does not acquire after the Threshold
Date a percentage of the Class A Common Stock  outstanding at least equal to the
percentage of Class B Common Stock that the person acquired in excess of the 15%
threshold,  such  person  will not be allowed  to vote  shares of Class B Common
Stock acquired in excess of the 15% threshold. For example, if a person acquires
20% of the  outstanding  Class B  Common  Stock  after  the  Threshold  Date but
acquires no Class A Common Stock,  that person would be unable to vote the 5% of
the Class B Common Stock acquired in excess of the 15%  threshold.  With respect
to persons who owned  Common  Stock of the Company on or prior to the  Threshold
Date, only shares of Class B Common Stock acquired after the Threshold Date will
be  counted  in  determining  whether  that  shareholder  has  exceeded  the 15%
threshold  for  acquisitions  of Class B Common Stock and only  acquisitions  of
Class A Common  Stock after the  Threshold  Date will be counted in  determining
whether that shareholder's  Class A Common Stock acquisitions have been at least
equal to the acquisition of Class B Common Stock in excess of the 15% threshold.
The  inability  of the  person  to vote the  excess  Class B Common  Stock  will
continue  until  such  time as a  sufficient  number of shares of Class A Common
Stock have been acquired by the person to satisfy the  requirements of the Class
A Special Rights.

         The second prong of the Class A Special Rights is an "Equitable  Price"
requirement.  It is intended to prevent a person  seeking to acquire  control of
the Company from paying a discounted price for the Class A Common Stock required
to be  purchased  by the  acquiring  person under the first prong of the Class A
Special Rights.  These provisions  provide that an Equitable Price has been paid
for shares of Class A Common Stock only when they have been  acquired at a price
at least  equal to the  greater of (i) the  highest  per share price paid by the
acquiring person, in cash or in non-cash  consideration,  for any Class B Common
Stock acquired within the 60 day periods preceding and following the acquisition
of the Class A Common  Stock or (ii) the  highest  closing  market sale price of
Class B Common  Stock  during the 30 day periods  preceding  and  following  the
acquisition of the Class A Common Stock. The value of any non-cash consideration
will be  determined  by the Board of  Directors  of the  Company  acting in good
faith.  The highest closing market sale price of a share of Class B Common Stock
will be the highest  closing sale price reported by NASDAQ National Market or on
any such other  securities  exchange then  constituting  the  principal  trading
market for either class of the Common Stock. In the event that no quotations are
available,  the highest  closing market sale price will be the fair market value
during the 30 day periods  preceding and following the acquisition of a share of
Class B Common  Stock as  determined  by the Board of  Directors  of the Company
acting in good faith.  The  Equitable  Price  Provision is intended to require a
person seeking to acquire control of the Company to buy the Class B Common Stock
and the Class A Common Stock at virtually  the same time and the same price,  as
might occur in a tender offer, to ensure that the acquiring person would be able
to vote the Class B Common Stock acquired in excess of the 15% threshold.

                                     - 27 -

         Under the  Class A Special  Rights,  an  acquisition  of Class B Common
Stock is deemed to include any shares that an acquiring Person acquires directly
or indirectly,  in one transaction or a series of transactions,  or with respect
to which that person acts or agrees to act in concert  with any other person (an
"Acquisition"). As used in the preceding sentence, "Person" includes one or more
persons  and  entities  who act or agree to act in concert  with  respect to the
Acquisition  or disposition of Class B Common Stock or with respect to proposing
or effecting a plan or proposal to (a) a merger,  reorganization  or liquidation
of the Company or a sale of a material amount of its assets, (b) a change in the
Company's  Board of Directors or  management,  including any plan or proposal to
fill  vacancies  on the  Board of  Directors  or  change  the  number or term of
Directors,  (c) a material change in the business or corporate  structure of the
Company,  or (d) any material change in the capitalization or dividend policy of
the  Company.  Unless there are  affirmative  attributes  of  concerted  action,
however,  "acting or agreeing to act in concert with any other  Person" does not
include  acts  or  agreements  to act by  Persons  pursuant  to  their  official
capacities  as  directors or officers of the Company or because they are related
by blood or marriage.

         For  purposes  of  calculating   the  15%   threshold,   the  following
Acquisitions and increases are excluded: (i) shares of Class B Common Stock held
by any Person on the Threshold Date,  (ii) an increase in a holder's  percentage
ownership  of Class B Common Stock  resulting  solely from a change in the total
number of shares of Class B Common Stock outstanding as a result of a repurchase
of Class B Common Stock by the Company  since the last date on which that holder
acquired Class B Common Stock,  (iii)  Acquisitions  of Class B Common Stock (a)
made pursuant to contracts  existing prior to the Threshold Date,  including the
Acquisition  of Class B Common Stock  pursuant to the  conversion  provisions of
Class A Preferred Stock  outstanding prior to the Threshold Date, (b) by bequest
or  inheritance  or by  operation of law upon the death or  incompetency  of any
individual,  and (c) by any other transfer made without valuable  consideration,
in good  faith  and not for the  purpose  of  circumventing  the Class A Special
Rights.  A gift  made to any  Person  who is  related  to the  donor by blood or
marriage,  a gift made to a  charitable  organization  qualified  under  Section
501(c)(3) of the Internal  Revenue Code of 1986 or a successor  provision  and a
gift to a Person who is a fiduciary solely for the benefit of, or which is owned
entirely by, one or more persons or entities (a) who are related to the donor by
blood or marriage or (b) which is a tax-qualified charitable organization or (c)
both  will  be  presumed  to be  made in good  faith  and  not for  purposes  of
circumventing the restrictions imposed by the Class A Special Rights.

         The Class A Special  Rights also provide  that,  to the extent that the
voting power of any share of Class B Common  Stock cannot be exercised  pursuant
to the  provision,  that share will be excluded  from the  determination  of the
total shares  eligible to vote for any purpose for which a vote of  shareholders
is taken.

         Convertibility.  The Class B Common Stock is  convertible  into Class A
Common Stock at any time on a share-for-share basis. The Class A Common Stock is
not  convertible  into  shares  of Class B Common  Stock  unless  the  number of
outstanding  shares  of Class B Common  Stock  falls  below 5% of the  aggregate
number of  outstanding  shares of Class B Common Stock and Class A Common Stock.
In that event,  immediately upon the occurrence thereof,  all of the outstanding
Class A Common Stock is converted  automatically  into Class B Common Stock on a
share-for-share  basis and Class B Common  Stock  will no longer be  convertible
into Class A Common Stock. For purposes of this provision,  Class B Common Stock
or Class A Common  Stock  repurchased  by the  Company  and not  reissued is not
considered to be "outstanding" from and after the date of repurchase.

         In the  event  of any such  conversion  of the  Class A  Common  Stock,
certificates  which formerly  represented  outstanding  shares of Class A Common
Stock  thereafter will be deemed to represent a like number of shares of Class B
Common Stock,  and all common stock then authorized will be deemed to be Class B
Common Stock.

         Preemptive  Rights.  Neither  the Class A Common  Stock nor the Class B
Common Stock carry any preemptive  rights  enabling a holder to subscribe for or
receive shares of the Company of any class or any other  securities  convertible
into any class of the Company's shares.

         Transferability; Trading Market. The Class A Common Stock and the Class
B Common Stock are freely  transferable and are listed for trading on the NASDAQ
National Market.

                                     - 27 -

Description of Preferred Stock and Convertible Participating Preferred Stock

         None of the  Company's  Preferred  Stock or  Convertible  Participating
Preferred  Stock  will  be  issued  in  the  Offering.  No  dividends  or  other
distributions are payable on the Company's Common Stock unless such dividends or
distributions  are  first  paid  on  the  Preferred  Stock.  In the  event  of a
liquidation or dissolution of the Company,  the outstanding  shares of Preferred
Stock and Convertible Participating Preferred Stock (see "Risk Factors--Priority
of Convertible  Participating  Preferred Stock over Common Stock in the Event of
Liquidation")  would have priority over the Common Stock in the  distribution of
the  remaining  assets  of the  Company.  The 10%  Series A  Preferred  Stock is
convertible  into  shares of  Common  Stock on the basis of one share of Class A
Common  Stock and one  share of Class B Common  Stock for every 20 shares of 10%
Series A Preferred  Stock.  The 10% Series B Preferred Stock is convertible into
Common  Stock on the basis of one share of Class A Common Stock and one share of
Class B Common  Stock for every 30 shares of 10% Series B Preferred  Stock.  The
Convertible  Participating  Preferred Stock is convertible on a  share-for-share
basis into shares of Class A Common Stock.


Restrictions on Acquisition of the Company--Certain Charter and Bylaw Provisions

         In addition to the restrictions imposed by the "Class A Special Rights"
provisions, the Charter contains two super-majority voting provisions. Paragraph
5 of the Charter  provides that the affirmative vote of two-thirds of the shares
present and  entitled to vote at the meeting is necessary to amend the Bylaws of
the Company.  Paragraph 6 provides that a director may be removed  regardless of
cause only upon the  affirmative  vote of two-thirds  of the shares  entitled to
vote for the  election of that  director.  Both of these  provisions  reduce the
possibility of the shareholders  receiving and accepting  hostile takeover bids,
mergers, proxy contests, removal of current management,  removal of directors or
other changes in control.

         The Bylaws of the Company require the affirmative vote of two-thirds of
the shares  present and entitled to vote to (i)  effectuate  an amendment to the
Bylaws of the Company and (ii) remove a director of the Company.

         The Bylaws provide for the staggered voting of directors for three-year
terms so that shareholders desiring to replace the incumbent directors and gain
control of the Board would be required to win at least two successive annual
contests before their nominees constituted a majority of directors.  See "Risk
Factors--Certain Anti-Takeover Provisions."

Shareholders Agreement

         In connection with the Investors'  purchase from the Company in 1998 of
3,019,895 shares of the Company's Convertible  Participating Preferred Stock for
$36,238,740, the Company and certain of its substantial shareholders agreed that
they would  facilitate  the  election of two  nominees of the  Investors  to the
Company's nine-person Board of Directors, that the Investors would have at least
22%  representation  on committees of the Board and that certain major corporate
actions  would  require  unanimous  approval  of the  Board  of  Directors.  See
"Prospectus Summary - Recent  Developments - Equity Investment".

            Agreements Restricting Change in Control of the Company

         The Alliance Agreement and certain  significant  agreements between the
Company  and its  lenders  provide  for  penalties  in the  event of a change of
control of the Company as defined in the respective agreements.

                                     - 28 -

                                  LEGAL MATTERS


         Jaeckle  Fleischmann  & Mugel,  LLP,  Buffalo,  New York will pass upon
certain  legal  matters  for the Company  with  respect to the shares of Class A
Common Stock offered hereby.

                                     EXPERTS


    The consolidated financial statements and the related consolidated financial
statement  schedule  incorporated  in this  Prospectus  by  reference  from  the
Company's  Annual  Report on Form  10-K/A for the year ended March 31, 1999 have
been audited by Deloitte & Touche LLP, independent  auditors, as stated in their
reports,  which  are  incorporated  herein  by  reference,   and  have  been  so
incorporated  in  reliance  upon the  reports  of such  firm  given  upon  their
authority as experts in accounting and auditing.




                                     - 29 -
<PAGE>




                                     PART II

                   INFORMATION NOT REQUIRED IN THE PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution.

         The following is a list of the expenses the  Registrant  expects to pay
in  connection  with the  issuance  and  distribution  of the shares  registered
hereby.  The Company  will be  responsible  for the  payment of these  expenses;
provided,  however,  that Pillsbury will be responsible for costs of printing to
the extent such costs exceed $2,500.

         Filing and Registration Fees           $  1,227.00
         Legal Fees and Expenses*                 25,000.00
         Cost of Printing*                         2,500.00
         Accounting Fees and Expenses*                 0.00
         Miscellaneous Expenses*                   7,273.00

              Total                              $36,000.00

- ----------------

   *  Estimated


Item 15.  Indemnification of Directors and Officers.

         The  Company's  Charter  provides  that  the  Company  is  required  to
indemnify  each and every  officer or director of the Company,  even those whose
term has expired,  for any and all expenses actually and necessarily incurred by
such director or officer in connection  with the defense of any action,  suit or
proceeding  in which  he is made a party by  reason  of being or  having  been a
director or officer of the  Company.  The Company is not required to indemnify a
director or officer for matters as to which such officer or director is adjudged
to be liable  for  neglect or  misconduct  in the  performance  of his duties as
director  or  officer.  Further,  the rights of the  officers  or  directors  to
indemnification  are not  exclusive  of any other  rights to which an officer or
director of the Company is entitled.

         Under the Company's Bylaws, as amended (the "Bylaws"),  the Company has
the  authority to indemnify  its  directors  and officers to the fullest  extent
permitted by the New York  Business  Corporation  Law  (Sections  721-726)  (the
"BCL").  The Bylaws,  reflecting  New York law,  extend such  protection  to any
person  made or  threatened  to be made a party  to any  action  or  proceeding,
including  an action by or in the right of any other  corporation,  partnership,
joint  venture,  trust,  employee  benefit plan or other  enterprise,  which any
director,  officer or  employee  of the  Company

                                      II-1

served in any capacity at the request of the Company, by reason of the fact that
such director or officer, his testator or  intestate,  is  or  was a director or
officer  of  the Company or is or was serving such  enterprise  at  the  request
of the Company.  The Bylaws  provide that such indemnification may be authorized
pursuant to the  terms  and  conditions of  (i) a  resolution  of  shareholders;
(ii) a  resolution  of  the  Board  of Directors;  (iii) an agreement  providing
for such  indemnification  or (iv) any judicial or other legal  authority  which
entitles  the  director,  officer or employee to such indemnification.

         The BCL provides  that, if  successful  on the merits or otherwise,  an
officer or  director  is entitled  to  indemnification  by the  Company  against
amounts paid in settlement and reasonable  expenses,  including attorneys' fees,
actually and necessarily  incurred in connection with the defense of such action
or proceeding,  or any appeal therein, if such director or officer acted in good
faith,  for a purpose  which he  reasonably  believed  to be in, or at least not
opposed to, the best interests of the Company.  The termination of any action or
proceeding by judgment,  settlement,  conviction or plea of nolo contendere,  or
its  equivalent,  does not itself create the  presumption  that such director or
officer did not act, in good faith,  for a purpose which he reasonably  believed
to be in, or not  opposed to, the best  interests  of the Company or that he had
reasonable cause to believe that his conduct was unlawful.

         If a corporation fails to provide  indemnification  to its directors or
officers,  the BCL provides that despite any contrary resolution of the board of
directors or shareholders,  indemnification may be awarded by application to the
appropriate    judicial   authority.    Application   for   such   court-ordered
indemnification  may be made either in the civil action or  proceeding  in which
the expenses were incurred or other amounts were paid or to the supreme court in
a separate proceeding.

                                      II-2

Item 16.  Exhibits.

Exhibit
Number   Description

  3(a)(1)        The Company's Restated Certificate of Incorporation, as amended
                 (incorporated  by  reference  to Exhibit  3.1 to the  Company's
                 10-Q/A filed August 1995 for the quarter ended July 1, 1995)

  3(a)(2)        An  amendment  to  the  Company's   Restated   Certificate   of
                 Incorporation, as amended (incorporated by reference to Exhibit
                 3.1 to the Company's  Annual Report on Form 10-K for the fiscal
                 year ended March 31, 1996)

  3(a)(3)        Certificate of Amendment to the Company's Restated  Certificate
                 of Amendment,  as amended (incorporated by reference to Exhibit
                 3(i)  to  the  Company's  Current  Report  on  Form  8-K  dated
                 September 17, 1998)


(b)        The Company's Bylaws as amended (incorporated by reference to Exhibit
           3.3 to the Company's Quarterly Report on Form 10-Q/A
           filed August 1995)

  4(a)           Note  Agreement  related  to  the  $75,000,000  note  with  The
                 Prudential  Insurance  Company  of  America   (Incorporated  by
                 reference to Exhibit 99 to the  Company's  10-Q for the quarter
                 ended January 28, 1995)

   (b)           Note  Agreement  related to the $50,000  note with John Hancock
                 Mutual Life  Insurance  Company  (Incorporated  by reference to
                 Exhibit 99 to the Company's  10-Q for the quarter ended January
                 28, 1995)

  5              Opinion of Jaeckle Fleischmann & Mugel, LLP regarding legality
                 of securities being registered (previously filed)

23(a)            Consent of Deloitte & Touche LLP (filed herewith)

  (b)            Consent of Jaeckle Fleischmann & Mugel, LLP (contained in
                 Exhibit 5 above)

24               Powers of Attorney (filed herewith at pages II-6 and II-7)

                                      II-3

Item 17.  Undertakings.

         (a)      The undersigned Registrant hereby undertakes:

                  (1) To file,  during any  period in which  offers or sales are
being made, a post-effective amendment to this Registration Statement:

                          (i)      To include any prospectus required by Section
10(a)(3) of the Securities Act of 1933, as amended (the "Securities Act");

                          (ii)     To  reflect  in  the prospectus any facts or
events arising after the effective date of the Registration
Statement  (or  the  most  recent   post-effective   amendment  thereof)  which,
individually  or in  the  aggregate,  represent  a  fundamental  change  in  the
information  set  forth  in  the  Registration  Statement.  Notwithstanding  the
foregoing,  any  increase or decrease  in volume of  securities  offered (if the
total  dollar  value of  securities  offered  would not  exceed  that  which was
registered) and any deviation from the low or high end of the estimated  maximum
offering  range  may be  reflected  in the  form of  prospectus  filed  with the
Commission  pursuant to Rule 424(b) if, in the aggregate,  the changes in volume
and price  represent no more than a 20 percent  change in the maximum  aggregate
offering price set forth in the  "Calculation of Registration  Fee" table in the
effective Registration Statement; and

                           (iii)  To  include  any  material   information  with
respect to the plan of distribution not previously disclosed in the Registration
Statement or any material change to such information in the Registration
Statement;

                                      II-4

provided,  however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the
registration statement is on Form S-3, Form S-8 or Form F-3, and the information
required to be included in a  post-effective  amendment by those  paragraphs  is
contained in periodic  reports filed with or furnished to the  Commission by the
Registrant  pursuant to Sections 13 or 15(d) of the  Securities  Exchange Act of
1934 that are incorporated by reference in the Registration Statement.

                  (2) That, for the purpose of determining  any liability  under
the Securities Act, each such  post-effective  amendment shall be deemed to be a
new Registration  Statement relating to the securities offered therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

                  (3) To remove from  registration by means of a  post-effective
amendment  any of the  securities  being  registered  which remain unsold at the
termination of the offering.

         (b) The undersigned  Registrant hereby undertakes that, for purposes of
determining  any  liability  under  the  Securities  Act,  each  filing  of  the
Registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of  1934  that is  incorporated  by  reference  in the
Registration  Statement  shall  be  deemed  to be a new  Registration  Statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

         (c)  Insofar  as  indemnification  for  liabilities  arising  under the
Securities Act may be permitted to directors,  officers and controlling  persons
of the  Registrant  pursuant to the  foregoing  provisions,  or  otherwise,  the
Registrant  has  been  advised  that  in  the  opinion  of the  Commission  such
indemnification  is against public policy as expressed in the Securities Act and
is,  therefore,  unenforceable.  In the event  that a claim for  indemnification
against such  liabilities  (other than the payment by the Registrant of expenses
incurred or paid by a director,  officer or controlling person of the Registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director,  officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as  expressed  in the  Securities  Act and will be  governed by the final
adjudication of such issue.



                                      II-5
<PAGE>




                        SIGNATURES AND POWER OF ATTORNEY


    Pursuant to the requirements of the Securities Act, the Registrant certifies
that it has reasonable  grounds to believe that it meets all of the requirements
for filing on Form S-3 and has duly caused  this  Registration  Statement  to be
signed on its behalf by the undersigned, thereunto duly authorized in Pittsford,
New York, on August 18, 1999.



                                                     SENECA FOODS CORPORATION

                                                     By: /s/ Kraig H. Kayser
                                                     Kraig H. Kayser, President
                                                     and Chief Executive Officer

         Each person whose  signature  appears  below  constitutes  and appoints
Kraig H.  Kayser and Arthur S.  Wolcott,  and each of them,  his or her true and
lawful  attorneys-in-fact  and  agents,  with  full  power of  substitution  and
resubstitution,  for him or her and in his or her name,  place and stead, in any
and  all  capacities,  to  sign  any and  all  amendments  to this  Registration
Statement,  and to file the same, with all exhibits thereto, and other documents
in   connection   therewith,   with   the   Commission,   granting   unto   said
attorneys-in-fact and agents full power and authority to do and perform each and
every  act and  thing  requisite  and  necessary  to be done  in and  about  the
premises,  as  fully  to all  intents  and  purposes  as he might or could do in
person,  hereby  ratifying and  confirming all that said  attorneys-in-fact  and
agents, or their substitute or substitutes,  may lawfully do or cause to be done
by virtue hereof.

         Pursuant to the  requirements of the Securities Act, this  Registration
Statement has been signed below by the following  persons in the  capacities and
on the dates indicated.

Signature                              Title                       Date

/s/ Arthur S. Wolcott               Chairman and Director         May 28, 1999
- ----------------------------------
Arthur S. Wolcott

/s/ Kraig H. Kayser                 President, Chief Executive    May 28, 1999
- ----------------------------------
Kraig H. Kayser                       Officer and Director


/s/ Philip G. Paras                 Vice President-Finance        May 28, 1999
- ----------------------------------
Philip G. Paras




                                      II-6
<PAGE>


          Signature                     Title                        Date

/s/ Jeffrey L. Van Riper          Controller and Secretary        May 28, 1999
- ----------------------------------
Jeffrey L. Van Riper              (Principal Accounting Officer)


/s/ Arthur H. Baer                 Director                       May 28, 1999
- -----------------------------------
Arthur H. Baer


/s/ Andrew M. Boas                 Director                       May 28, 1999
- ---------------------------------
Andrew M. Boas


/s/ Robert T. Brady                Director                       May 28, 1999
- -----------------------------------
Robert T. Brady


/s/ David L. Call                  Director                       May 28, 1999
- ------------------------------------
David L. Call


/s/ Edward O. Gaylord              Director                       May 28, 1999
- --------------------------------
Edward O. Gaylord


/s/ G. Brymer Humphreys            Director                       May 28, 1999
- ------------------------------
G. Brymer Humphreys


/s/ Susan W. Stuart                Director                       May 28, 1999
- -----------------------------------
Susan W. Stuart




                                     II-7
<PAGE>





<PAGE>







                                                                   Exhibit 23(a)


Independent Auditors' Consent

We consent  to  the  incorporation  by  reference  in  this  Amendment  No. 2 to
Registration  Statement No. 333-64739  of Seneca  Foods Corporation on Form  S-3
of our reports dated May  21, 1999, appearing in and  incorporated  by reference
in the Annual Report on Form 10-K/A of  Seneca  Foods  Corporation  for the year
ended  March  31,  1999 and to the reference to us  under the  heading "Experts"
in the Prospectus,  which is part of this Registration Statement.


/s/ Deloitte & Touche LLP
Deloitte & Touche LLP
Rochester, New York
August 17, 1999



534296


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission