SENECA FOODS CORP /NY/
DEF 14A, 1999-06-24
CANNED, FRUITS, VEG, PRESERVES, JAMS & JELLIES
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                            SENECA FOODS CORPORATION
                           1162 Pittsford-Victor Road
                            Pittsford, New York 14534


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS



     NOTICE IS HEREBY  GIVEN  that the Annual  Meeting  (the  "Meeting")  of the
shareholders of SENECA FOODS CORPORATION will be held at 3736 South Main Street,
Marion,  New York,  on Friday,  August 6, 1999, at 1:00 p.m.,  Eastern  Daylight
Savings Time, for the following purposes:

     1.  To  elect  three   directors  to serve  until  the  Annual  Meeting  of
         shareholders  in 2002  and  until  their  successors  are  duly elected
         and shall qualify.

     2.  To ratify  the  appointment  by the Board of  Directors  of  Deloitte &
         Touche LLP as independent auditors for the fiscal year ending March 31,
         2000.

     3.  To transact such other business as may properly come before the Meeting
         or any adjournment thereof.

     Accompanying this notice is a form of proxy and Proxy Statement. If you are
unable to be present in person at the Meeting,  please sign the enclosed form of
proxy and return it in the enclosed envelope. If you attend the Meeting and vote
personally, the proxy will not be used. Only shareholders of record at the close
of  business on June 18,  1999,  will be entitled to vote at the Meeting and any
adjournment  thereof.  The prompt  return of your proxy will save the expense of
further communications.

     A copy of the Annual Report for the fiscal year ended March 31, 1999,  also
accompanies this Notice.

                                        By order of the Board of Directors,



                                        JEFFREY L. VAN RIPER
                                        Secretary

DATED:     Pittsford, New York
           June 29, 1999


IT IS  IMPORTANT  THAT THE  ENCLOSED  PROXY CARD BE SIGNED,  DATED AND  PROMPTLY
RETURNED IN THE  ENCLOSED  ENVELOPE,  SO THAT YOUR  SHARES  WILL BE  REPRESENTED
WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING.


<PAGE>


                                 PROXY STATEMENT

                      FOR ANNUAL MEETING OF SHAREHOLDERS OF

                            SENECA FOODS CORPORATION
                            ------------------------

                         Date of Mailing: June 29, 1999

                 Annual Meeting of Shareholders: August 6, 1999


     The  enclosed  proxy is solicited by the Board of Directors of Seneca Foods
Corporation (hereinafter called the "Company"). Any proxy given pursuant to such
solicitation  may be revoked by the  shareholder at any time prior to the voting
of the proxy. The signing of the form of proxy will not preclude the shareholder
from attending the Annual Meeting (the  "Meeting") and voting in person.  Shares
represented  by proxy will be voted in  accordance  with the  directions  of the
shareholder.  The directors of the Company know of no matters to come before the
meeting  other than those set forth in this  Proxy  Statement.  In the event any
other matter may properly be brought before the meeting,  the proxy holders will
vote the proxies in their discretion on such matter. If no choices are specified
on the proxy, the proxy will be voted FOR the proposals  discussed in this Proxy
Statement.

     All of the expenses  involved in preparing and mailing this Proxy Statement
and the material enclosed herewith will be paid by the Company. The Company will
reimburse banks, brokerage firms and other custodians,  nominees and fiduciaries
for expenses reasonably incurred by them in sending proxy material to beneficial
owners of stock.

     Only  record  holders of the voting  stock at the close of business on June
18, 1999 (the "Record  Date") are  entitled to vote at the Meeting.  On that day
the following shares were issued and outstanding:  (i) 3,712,407 shares of Class
A common  stock,  $0.25  par value per  share  ("Class  A Common  Stock");  (ii)
2,783,357  shares of Class B common  stock,  $0.25 par value per share ("Class B
Common  Stock",   and  together  with  the  Class  A  Common  Stock,   sometimes
collectively  referred to as the "Common  Stock");  (iii) 200,000  shares of Six
Percent (6%) Cumulative  Voting Preferred Stock,  $0.25 par value per share ("6%
Preferred  Stock");  (iv) 407,240  shares of 10% Cumulative  Convertible  Voting
Preferred  Stock - Series  A,  $0.025  stated  value per  share  ("10%  Series A
Preferred  Stock");  (v) 400,000  shares of 10%  Cumulative  Convertible  Voting
Preferred  Stock - Series  B,  $0.025  stated  value per  share  ("10%  Series B
Preferred  Stock");  and (vi)  3,662,121  shares  of  Convertible  Participating
Preferred Stock with $0.025 par value per share (the "Convertible  Participating
Preferred  Stock").  The shares of Class B Common Stock,  10% Series A Preferred
Stock,  and 10% Series B Preferred  Stock are  entitled to one vote per share on
all  matters  submitted  to the  Company's  shareholders.  The shares of Class A
Common Stock are entitled to  one-twentieth  (1/20) of one vote per share on all
matters  submitted  to the  Company's  shareholders.  The shares of 6% Preferred
Stock are entitled to one vote per share,  but only with respect to the election
of directors.  The shares of Convertible  Participating  Preferred Stock are not
currently  entitled to vote on matters submitted to shareholders  (other than as
required by law);  however,  these shares are  convertible on a  share-for-share
basis into shares of Class A Common Stock,  which are entitled to  one-twentieth
(1/20) of one vote per share.

     At the Meeting, shareholders of the Company will consider and vote upon the
following matters:

(1)  To elect three  directors to serve until the Annual Meeting of shareholders
     in  2002  and  until  each  of  their  successors is duly elected and shall
     qualify.

(2)  To ratify the  appointment  by the Board of Directors of  Deloitte & Touche
     LLP as  independent  auditors for the fiscal year ending March 31, 2000.

(3)  To transact such other business as may properly come before the Meeting  or
     any adjournment thereof.

The Board of Directors of the Company unanimously  recommends a vote FOR each of
the items set forth above.


<PAGE>



                                   PROPOSAL 1


ELECTION OF DIRECTORS

     Under the By-Laws of the  Company,  its Board of  Directors is divided into
three classes,  as equal in number as possible,  having staggered terms of three
years each.  At this annual  meeting  three  directors  will be elected to serve
until the annual meeting in 2002 and until their successors are duly elected and
shall qualify.

     Unless  authority  to vote for the election of directors is withheld or the
Proxy is marked to the contrary as provided therein,  the enclosed Proxy will be
voted FOR the  election  of the three  nominees  listed  below,  each of whom is
presently a director of the Company.

     Although the directors do not contemplate  that any of the nominees will be
unable to serve,  should such a situation  arise, the Proxy may be voted for the
election  of other  persons  as  directors.  Each  nominee,  to be  elected as a
director,  must receive the affirmative vote of a plurality of the votes cast at
the Meeting by the shareholders entitled to vote thereon.

     The  following  table sets forth  certain  information  with respect to the
nominees for election as directors and directors whose terms continue beyond the
meeting:
<TABLE>
<CAPTION>

                                                                                             Served as
                                                                                              Director
Director                   Principal Occupation for Past Five Years (1)               Age      Since
- --------                   ----------------------------------------                   ---    ---------
<S>                        <C>                                                        <C>    <C>

                           Directors Standing for Election

To serve  until the  annual  meeting  of  shareholders  in 2002 and until  their
successors are duly elected and shall qualify:

Robert T. Brady            President and Chief Executive Officer of Moog Inc.,         58      1989
                           East Aurora, New York (manufacturer of control
                           systems). (2)

G. Brymer Humphreys        President, Humphreys Farm Inc.,                             58      1983
                           New Hartford, New York.

Arthur S. Wolcott (3)      Chairman of the Company.                                    73      1949

                           Directors Whose Terms Expire in 2000

Arthur H. Baer (4)         President of Hudson Valley Publishing, Inc.                 52      1998
                           since 1998, President of XYAN Inc. from
                           1996 to 1998; Dean of the College of Business
                           and Administration, Drexel University from
                           1993 to 1996.

Edward O. Gaylord          President of Gaylord & Company, Houston, Texas              67      1975
                           (venture capital) and the Chairman of EOTT Energy
                           Corporation, Houston, Texas (oil trading and
                           transportation). (5)

 Kraig H. Kayser           President and Chief Executive Officer of the Company. (6)   38      1985





<PAGE>


                           Directors Whose Terms Expire in 2001

Andrew M. Boas (4)         General Partner of Carl Marks Management                    44      1998
                           Company, L.P.; President of Carl Marks
                           Offshore Management, Inc. since 1994; Managing
                           Director CMCO, Inc.; Vice President of
                           CM Capital; Vice President of Carl Marks
                           & Co., Inc. (7)

David L. Call              Emeritus Dean and Professor of the College of               67      1985
                           Agriculture and Life Sciences, Cornell University
                           Ithaca, New York, since 1995; Dean of the College
                           of Agriculture and Life Sciences, until 1995.

Susan W. Stuart (3)        Marketing Consultant, Fairfield, Connecticut.               44      1986




<FN>
(1) Unless  otherwise  indicated,  each  nominee  has  had  the  same  principal
    occupation for at least the past five years.
(2) Mr.  Brady  is  also  a  director  of the following publicly-held companies:
    Acme Electric Corporation,  Astronics  Corporation, M & T  Bank  Corporation
    (formerly known as First Empire State Corporation), Moog Inc.  and  National
    Fuel Gas Corp.
(3) Susan W. Stuart and Arthur S. Wolcott are  daughter  and father.
(4) Messrs.  Boas and Baer were  nominated  to the Company's Board
    of Directors pursuant to the terms of a Stock Purchase Agreement dated as of
    June  22,  1998,  by and  between  the   Company  and  Carl  Marks Strategic
    Investments,   L.P.  and  related  entities  (collectively the "Investors").
    Certain substantial shareholders of the Company have  agreed  to vote  their
    shares in favor of  Messrs. Boas  and  Baer.  This  voting  arrangement will
    continue  in  effect  until  the  Investors, in the aggregate, own less than
    10% of the  outstanding  Class A Common Stock  (assuming  conversion  of the
    Convertible Participating Preferred Stock).
(5) Mr.  Gaylord is also a director  of the following  publicly-held  companies:
    Kinder Morgan Energy  Partners and Imperial Holly Corporation.
(6) Mr. Kayser is also a director of the following  publicly-held  company: Moog
    Inc.
(7) Mr.  Boas  is  also  a  director  of the  following  publicly-held  company:
    Thousand Trails, Inc.
</FN>
</TABLE>


OWNERSHIP OF SECURITIES

     Ownership by Management. The following table sets forth certain information
with respect to beneficial ownership of the Company's outstanding Class A Common
Stock,  Class B Common Stock, 6% Preferred  Stock, 10% Series A Preferred Stock,
10% Series B Preferred Stock, and Convertible  Participating  Preferred Stock by
each nominee and director and by all directors, nominees and officers as a group
as of April 1, 1999. ("Beneficial ownership" for these purposes is determined in
accordance with applicable  Securities and Exchange Commission ["SEC"] rules and
includes  shares  over  which a  person  has  sole or  shared  voting  power  or
investment power):
<TABLE>
<CAPTION>

                                                                          Shares (1)
                                                                       Beneficially           Percent
Nominees for Election               Title of Class                         Owned             of Class
- ---------------------               --------------                     -------------         ---------
<S>                                 <C>                                <C>                   <C>

Robert T. Brady                                                                0(2)                 -(3)

G. Brymer Humphreys                 Class A Common Stock                     800                    -(3)
                                    Class B Common Stock                     800                    -(3)

Arthur S. Wolcott                   Class A Common Stock (4)             252,549                 7.28  %
                                    Class B Common Stock (5)             235,546                 8.48
                                    6% Preferred Stock (6)                63,288                31.64
                                    10% Series A Preferred Stock (7)     212,840                52.26
                                    10% Series B Preferred Stock (8)     212,200                53.05

Arthur H. Baer                      Class B Common Stock                   2,000                    -(3)

Andrew M. Boas                      Convertible Participating
                                    Preferred Stock (9)                3,019,895                77.71  %

David L. Call                       Class A Common Stock (10)                600                    -(3)
                                    Class B Common Stock (10)                600                   - (3)

Edward O. Gaylord                   Class A Common Stock                   4,544                    -(3)
                                    Class B Common Stock                   4,544                    -(3)

Kraig H. Kayser                     Class A Common Stock (11)            269,929                 7.79
                                    Class B Common Stock (12)            282,829                10.18
                                    6% Preferred Stock (13)                8,000                 4.00
                                    10% Series A Preferred Stock (14)    173,812                42.68
                                    10% Series B Preferred Stock (15)    165,080                41.27

Susan W. Stuart                     Class A Common Stock (16)            186,151                 5.37
                                    Class B Common Stock (17)            198,197                 7.14
                                    6% Preferred Stock                    25,296                12.65


All directors, nominees             Class A Common Stock (19)            481,759                13.90
and officers as a group (18)        Class B Common Stock (20)            493,702                17.78
                                    6% Preferred Stock (21)               96,584                48.29
                                    10% Series A Preferred Stock (22)    386,652                94.94
                                    10% Series B Preferred Stock (23)    377,280                94.32
                                    Convertible Participating
                                    Preferred Stock (24)               3,019,895                77.71  %



<FN>
(1)  Unless otherwise stated, each person named in the table has sole voting and
     investment power with respect to the shares indicated as beneficially owned
     by that person.  No stock options are held by any of the named  individuals
     or the group. The holdings of Class A Common Stock and Class B Common Stock
     listed in the table do not include the shares obtainable upon conversion of
     the 10%  Series A  Preferred  Stock and the 10% Series B  Preferred  Stock,
     which  are  currently  convertible  into  Class A Common  Stock and Class B
     Common Stock on the basis of 20 and 30 preferred shares, respectively,  for
     each share of Common  Stock.  The  holdings of Class A Common  Stock do not
     include  the  shares   obtainable   upon   conversion  of  the  Convertible
     Participating Preferred Stock which is currently convertible into shares of
     Class A Common Stock on a one-for-one basis.

(2)  Does not include 300 shares of Class A Common Stock and 300 shares of Class
     B  Common  Stock  owned  by Mr.  Brady's  children  as  to  which Mr. Brady
     disclaims beneficial ownership.

(3)  Less than 0.1%.

(4)  The shares in the table  include (i) 46,826  shares of Class A Common Stock
     held by Mr.  Wolcott's  wife,  (ii) 6,077 shares held by the  Company's Tax
     Credit  Employee Stock  Ownership Plan Trust (the  "PAYSOP"),  of which Mr.
     Wolcott is a trustee,  (iii) 78,188 shares held by Seneca Foods Corporation
     Employees'  Pension Benefit Plan (the "Pension Plan"), of which Mr. Wolcott
     is a trustee and (iv) 32,142  shares held by Seneca Foods  Foundation  (the
     "Foundation"),  of which Mr. Wolcott is a director.  The shares reported in
     the table do not include (i)  275,946  shares of Class A Common  Stock held
     directly by Mr. and Mrs. Wolcott's  offspring and their families (including
     Susan W. Stuart),  or (ii) 61,053  shares held by Seneca Foods  Corporation
     Employee  Savings  Plan (the  "401(k)  Plan"),  over  which  the  Company's
     officers  may be deemed to have shared  voting and  investment  power.  Mr.
     Wolcott has shared voting and  investment  power with respect to the shares
     held by the  PAYSOP,  the Pension  Plan and the  Foundation.  He  disclaims
     beneficial  ownership  with  respect  to the shares  held by his wife,  his
     offspring and their families and the 401(k) Plan.

(5)  The shares in the table  include (i) 19,794  shares of Class B Common Stock
     held by Mr. Wolcott's wife, (ii) 6,077 shares held by the PAYSOP,  of which
     Mr. Wolcott is a trustee,  (iii) 78,188 shares held by the Pension Plan, of
     which  Mr.  Wolcott  is a  trustee  and  (iv)  31,142  shares  held  by the
     Foundation,  of which Mr. Wolcott is a director. The shares in the table do
     not include 345,604 shares of Class B Common Stock held directly by Mr. and
     Mrs.  Wolcott's  offspring and their families  (including Susan W. Stuart).
     Mr.  Wolcott has shared  voting and  investment  power with  respect to the
     shares  held  by the  PAYSOP,  the  Pension  Plan  and the  Foundation.  He
     disclaims beneficial ownership with respect to the shares held by his wife,
     his offspring and their families.

(6)  Includes  30,444  shares of 6%  Preferred  Stock held  under a  shareholder
     voting  agreement  giving Mr. Wolcott sole voting power of the shares,  but
     not  investment  power or  beneficial  ownership  of the  shares.  Does not
     include  101,176 shares of 6% Preferred Stock held directly by Mr. and Mrs.
     Wolcott's  offspring  (including Susan W. Stuart),  as to which Mr. Wolcott
     disclaims beneficial ownership.

(7)  These shares are convertible into 10,642 shares of Class A Common Stock and
     10,642 shares of Class B Common Stock.

(8)  These shares are  convertible into 7,073 shares of Class A Common Stock and
     7,073 shares of Class B Common Stock.

(9)  These shares are  convertible  on a  share-for-share  basis into  3,019,895
     shares of Class A Common Stock.  Includes  3,019,895  shares of Convertible
     Participating  Preferred  Stock  owned by  Investors,  as to which Mr. Boas
     disclaims  beneficial  ownership.   Does  not  include  251,520  shares  of
     Convertible  Participating  Preferred  Stock owned by Edwin Marks and CMCO,
     Inc.,  which are related to the Investors  via common  ownership in certain
     entities and family  relationships  and which  sometimes  are  collectively
     referred  to as  the  "Related  Marks  Shareholders".  Mr.  Boas  disclaims
     beneficial ownership of the stock owned by the Related Marks Shareholders.

(10) Dr.  Call has sole voting and  investment  power over 200 shares of Class A
     Common Stock and 200 shares of Class B Common Stock he owns.  He has shared
     voting and investment power over 400 shares of Class A Common Stock and 400
     shares of Class B Common Stock owned jointly with his spouse.

(11) Mr. Kayser has sole voting and investment power over 51,928 shares of Class
     A Common  Stock owned by him and sole voting but no  investment  power over
     24,950 shares owned by his siblings and their  children,  which are subject
     to a voting trust  agreement of which Mr.  Kayser is a trustee.  Mr. Kayser
     has shared voting and  investment  power with respect to 76,644 shares held
     in two trusts of which he is a  co-trustee  and in which he and  members of
     his family are beneficiaries.  Robert Oppenheimer of Rochester, New York is
     the other  co-trustee  of the  trusts.  The  shares  reported  in the table
     include  (i) 6,077  shares  held by the  PAYSOP,  of which Mr.  Kayser is a
     trustee,  (ii) 78,188  shares held by the Pension Plan, of which Mr. Kayser
     is a trustee and (iii) 32,142 shares held by the  Foundation,  of which Mr.
     Kayser is a director.  The shares  reported in the table do not include (i)
     14,902  shares owned by Mr.  Kayser's  mother,  (ii) 19,000  shares held in
     trust for Mr.  Kayser's  mother,  (iii) 6,442  shares held by Mr.  Kayser's
     brother,  or (iv)  61,053  shares held by the 401(k)  Plan,  over which the
     Company's  officers  may be deemed to have  shared  voting  and  investment
     power.  Mr. Kayser has shared voting and  investment  power with respect to
     the shares held by the  PAYSOP,  the Pension  Plan and the  Foundation.  He
     disclaims  beneficial  ownership  of the  shares  held by his mother and in
     trust for his mother, the shares held by his brother and the shares held by
     the 401(k) Plan.

(12) Mr. Kayser has sole voting and investment power over 60,828 shares of Class
     B Common Stock he owns and sole voting but no investment  power over 29,950
     shares  owned by his siblings  and their  children,  which are subject to a
     voting trust  agreement of which Mr.  Kayser is a trustee.  Mr.  Kayser has
     shared  voting and  investment  power with respect to 76,644 shares held in
     two trusts of which he is a  co-trustee  and in which he and members of his
     family are beneficiaries.  Robert Oppenheimer of Rochester, New York is the
     other  co-trustee of the trusts.  The shares in the table include (i) 6,077
     shares held by the PAYSOP,  of which Mr.  Kayser is a trustee,  (ii) 78,188
     shares held by the Pension Plan, of which Mr. Kayser is a trustee and (iii)
     31,142  shares held by the  Foundation,  of which Mr. Kayser is a director.
     The  shares in the table do not  include  (i)  14,912  shares  owned by Mr.
     Kayser's mother,  (ii) 19,000 shares held in trust for Mr. Kayser's mother,
     or (iii) 3,042 shares held by Mr. Kayser's  brother.  Mr. Kayser has shared
     voting and investment  power with respect to the shares held by the PAYSOP,
     the Pension Plan and the Foundation.  He disclaims  beneficial ownership of
     the  shares  held by his  mother and in trust for his mother and the shares
     held by his brother.

(13) Does not include 27,536 shares of 6% Preferred  Stock held by Mr.  Kayser's
     brother, as to which Mr. Kayser disclaims  beneficial  ownership.  See also
     the table in "Principal Owners of Voting Stock".

(14) Mr. Kayser has shared voting and  investment  power with respect to 141,644
     shares of 10% Series A  Preferred  Stock held in two  trusts  described  in
     notes 11 and 12 above.  The total 173,812  shares of 10% Series A Preferred
     Stock are  convertible  into 8,690 shares of Class A Common Stock and 8,690
     shares of Class B Common Stock.


(15) Mr. Kayser has shared voting and  investment  power with respect to 165,080
     shares of 10% Series B  Preferred  Stock held in two  trusts  described  in
     notes 11 and 12 above.  The total 165,080  shares of 10% Series B Preferred
     Stock are  convertible  into 5,502 shares of Class A Common Stock and 5,502
     shares of Class B Common Stock.

(16) The shares in the table  include (i) 11,276  shares of Class A Common Stock
     held by Ms. Stuart's husband,  (ii) 2,594 shares owned by her sister's son,
     of which Ms. Stuart is the trustee,  (iii) 6,077 shares held by PAYSOP,  of
     which Ms. Stuart is a trustee, (iv) 78,188 shares held by the Pension Plan,
     of  which  Ms.  Stuart  is a  trustee  and (v)  32,142  shares  held by the
     Foundation, of which Ms. Stuart is a director. Ms. Stuart has shared voting
     and  investment  power with  respect to the shares held by the PAYSOP,  the
     Pension Plan and the Foundation  and sole voting and investment  power with
     respect to the shares owned by her sister's son. She  disclaims  beneficial
     ownership of the shares held by her husband.

(17) The shares  reported  in the table  include  (i)  14,284  shares of Class B
     Common Stock held by Ms. Stuart's  husband,  (ii) 9,624 shares owned by her
     sister's sons, of which Ms. Stuart is the trustee,  (iii) 6,077 shares held
     by the PAYSOP, of which Ms. Stuart is a trustee, (iv) 78,188 shares held by
     the Pension  Plan,  of which Ms.  Stuart is a trustee and (v) 31,142 shares
     held by the Foundation,  of which Ms. Stuart is a director.  Ms. Stuart has
     shared voting and  investment  power with respect to the shares held by the
     PAYSOP,  the Pension Plan and the Foundation and sole voting and investment
     power with respect to the shares owned by her sister's  sons. She disclaims
     beneficial ownership of the shares held by her husband.

(18) Does not include  502,088  shares of Class A Common Stock or 338,338 shares
     of Class B Common  Stock owned by the  Related  Marks  Shareholders,  as to
     which Andrew Boas disclaims beneficial ownership. See note 9 above.

(19) See notes 2, 4, 9, 10, 11, 16 and 18 above.

(20) See notes 2, 5, 10, 12 and 17 above.

(21) See notes 6 and 13 above.

(22) See notes 7 and 14 above.

(23) See notes 8 and 15 above.

(24) See note 9 above.
</FN>
</TABLE>


<PAGE>


     Principal  Owners of Voting Stock.  The following  table sets forth,  as of
April 1, 1999, certain  information with respect to persons known by the Company
to be the  beneficial  owners of more than five percent of the classes of stock.
("Beneficial  ownership"  for these  purposes is determined  in accordance  with
applicable SEC rules and includes  shares over which a person has sole or shared
voting  power or  investment  power.) The holdings of Common Stock listed in the
table do not include the shares  obtainable  upon conversion of the 10% Series A
Preferred  Stock and the 10%  Series B  Preferred  Stock,  which  currently  are
convertible  into Class A Common  Stock and Class B Common Stock on the basis of
20 and 30 shares of  Preferred  Stock,  respectively,  for each  share of Common
Stock.  The  holdings of Class A Common Stock listed in the table do not include
the shares obtainable upon conversion of the Convertible Participating Preferred
Stock, which is convertible into Class A Common Stock on a one-for-one basis.
<TABLE>
<CAPTION>

                                                                Amount of Shares and Nature
                                                                  of Beneficial Ownership
                                                   ------------------------------------------------------
                                                   Sole Voting/   Shared Voting/
                      Name and Address of          Investment        Investment                   Percent
Title of Class             Beneficial Owner            Power             Power     Total         of Class
- --------------        ---------------------        ------------   --------------   -----         --------
<S>                   <C>                          <C>            <C>              <C>           <C>

6% Preferred Stock    Arthur S. Wolcott (1)           32,844           30,444 (2)     63,288      31.64%

                      L. Jerome Wolcott, Sr. Trust        --           30,444 (3)     30,444      15.22
                      Southbury, Connecticut

                      Kurt C. Kayser                  27,536 (4)           --         27,536      13.77
                      Sarasota, Florida

                      Susan W. Stuart                 25,296 (5)           --         25,296      12.65
                      Fairfield, Connecticut

                      Bruce S. Wolcott                25,296 (5)           --         25,296      12.65
                      Canandaigua, New York

                      Grace W. Wadell                 25,292 (5)           --         25,292      12.65
                      Bala Cynwyd, Pennsylvania

                      Mark S. Wolcott                 25,292 (5)           --         25,292      12.65
                      Pittsford, New York


10% Series A          Arthur S. Wolcott              212,840 (6)           --        212,840      52.26
Preferred Stock
                      Kraig H. Kayser (7)             32,168          141,644 (8)    173,812      42.68

                      Hannelore Wolcott               20,588               --         20,588       5.06
                      Penn Yan, New York


10% Series B          Arthur S. Wolcott             212,200 (9)            --        212,200      53.05
Preferred Stock
                      Kraig H. Kayser                     --         165,080 (10)    165,080      41.27

                      Hannelore Wolcott               22,720               --         22,720       5.68


Class A Common Stock
  (11)                Edwin S. Marks (12)            152,000          350,088 (13)    502,088     14.48%
                      Great Neck, New York

                      The Pillsbury Company (14)          --          346,570         346,570     10.00
                      Grand Metropolitan PLC
                      Minneapolis, Minnesota

                      Kraig H. Kayser (15)            51,928          218,001         269,929      7.79

                      Arthur S. Wolcott (16)          89,316          163,233         252,549      7.28

                      CMCO, Inc. (17)                232,568               --         232,568      6.71
                      New York, New York

                      Susan W. Stuart (18)            55,874          130,277         186,151      5.37

                      Franklin Advisory              191,600               --         191,600      5.53
                       Services (19)
                      San Mateo, California

                      T. Rowe Price                  212,500               --         212,500      6.12
                       Associates, Inc.
                      Baltimore, Maryland (20)


Class B Common Stock  Edwin S. Marks (12)            148,250         338,338 (21)     486,588     17.52

                      Kraig H. Kayser                 60,828         222,001 (22)     282,829     10.18

                      Arthur S. Wolcott              100,345         135,201 (23)     235,546      8.48

                      CMCO, Inc.(17)                 232,568               --         232,568      8.37

                      Susan W. Stuart                 58,882          139,315 (24)    198,197      7.14

                      Hansen Fruit & Cold            170,500               --         170,500      6.14
                       Storage Co., Inc. (25)
                      Yakima, Washington


Convertible           Carl Marks Strategic         2,304,161               --       2,304,161     59.30
Participating
Preferred              Investments, LP
Stock (26)            New York, New York (27)

                      Carl Marks Strategic           691,575               --         691,575     17.80
                       Investments II, LP
                      New York, New York (27)

                      Edwin S. Marks                 145,000          106,520         251,520      6.47

<FN>
(1)  Business address:  Suite 1010, 1605 Main Street, Sarasota, Florida 34236.

(2)  See  note  6  to  the table under the heading "Ownership by Management" and
     note 3 below.

(3)  The L. Jerome  Wolcott,  Sr. Trust does not have voting power but has other
     attributes of beneficial  ownership with respect to these shares, which are
     also included in Arthur S. Wolcott's shares (see note 2 above).

(4)  These shares are included in  the shares  described in note 13 to the table
     under the heading "Ownership by Management".

(5)  These shares are included in the shares described in  note 6 to  the  table
     under the heading "Ownership by Management".

(6)  See note 7 to the table under the heading "Ownership by Management".

(7)  Business address: 1162 Pittsford-Victor Road, Pittsford, New York 14534.

(8)  See note 14 to the table under the heading "Ownership by Management".

(9)  See note 8 to the table under the heading "Ownership by Management".

(10) See note 15 to the table under the heading "Ownership by Management".

(11) Does not include  3,019,895 shares of Convertible  Participating  Preferred
     Stock held by the New Investors which are convertible on a  share-for-share
     basis  into  3,019,895  shares of Class A Common  Stock.  Does not  include
     251,520 shares of  Convertible  Participating  Preferred  Stock held by the
     Related Marks  Shareholders  which are  convertible  into 251,520 shares of
     Class A Common Stock.  See notes 12, 13, 17 and 21 below.  See also notes 9
     and 18 to the table under the heading "Ownership by Management."

(12) Based on a statement  on  Schedule 13D filed by Edwin S. Marks with the SEC
     (as most  recently  amended in July 1998) and Form 4 filed  with the SEC by
     Edwin S. Marks for March 1999.  See also note 17 below.

(13) Edwin S. Marks shares voting and dispositive  power with respect to 117,520
     of  these  shares  with his wife and  daughters.  He  disclaims  beneficial
     ownership  of these  shares.  The  balance of the shares in this column are
     owned by CMCO, Inc. See also note 12 above and note 17 below.

(14) Based on a statement  on Schedule  13D filed by The  Pillsbury  Company and
     Grand Metropolitan with the SEC in March 1996.

(15) See note 11 to the table under the heading "Ownership by Management".

(16) See note 4 to the table under the heading "Ownership by Management".

(17) Based on a statement on Schedule 13D filed by CMCO,  Inc.  with the SEC (as
     most  recently  amended in July  1998).  CMCO,  Inc.  is a private  holding
     company of which Edwin S. Marks is the  President  and a  shareholder.  See
     also notes 12 and 13 above and note 21 below.

(18) See note 16 to the table under the heading "Ownership by Management".

(19) Based on a statement on Schedule 13G filed with the SEC February  1999,  by
     Franklin Advisory Services, Inc.

(20) These  securities  are  owned  by  various   individual  and  institutional
     investors which T. Rowe Price Associates, Inc. (Price Associates) serves as
     investment  adviser with power to direct  investments  and/or sole power to
     vote the  securities.  For purposes of the  reporting  requirements  of the
     Securities  Exchange  Act of  1934,  Price  Associates  is  deemed  to be a
     beneficial owner of such securities;  however,  Price Associates  expressly
     disclaims that it is, in fact, the beneficial owner of such securities.

(21) Edwin S. Marks shares voting and dispositive  power with respect to 105,770
     of these  shares with his wife.  He disclaims  beneficial  ownership of his
     wife's shares.  The balance of the shares in this column are owned by CMCO,
     Inc. See also note 17 above.

(22) See note 12 to the table under the heading "--Ownership by Management."

(23) See note 5 to the table under the heading "--Ownership by Management."

(24) See note 17 to the table under the heading "--Ownership by Management."

(25) Based on a statement  on Schedule  13D filed with the SEC by Hansen Fruit &
     Cold Storage Co., Inc.  (Hansen Fruit") in November 1998.  According to the
     Schedule 13D, Gary Hansen,  the President and director of Hansen Fruit, has
     sole voting and dispositive power over the indicated shares.

(26) The shares of Convertible  Participating  Preferred Stock are not currently
     entitled  to vote on  matters  submitted  to  shareholders  (other  than as
     required by law);  however,  these shares are  convertible on a one-for-one
     basis  into  shares  of  Class  A  Common  Stock,  which  are  entitled  to
     one-twentieth (1/20) of one vote per share.

(27) Does not include 24,159 shares of stock owned by Uranus Fund,  Ltd.,  which
     is related via common ownership to Carl Marks Strategic  Investments,  L.P.
     and Carl Marks Strategic Investments II, L.P. See note 9 to the table under
     the heading "Ownership by Management."
</FN>
</TABLE>


Information Concerning Operation Of The Board of Directors

     In order to  facilitate  the handling of various  functions of the Board of
Directors,  the  Board  has  appointed  several  committees  including  an Audit
Committee, a Compensation Committee and a Nominating Committee.

     The members of the Audit Committee are Edward O. Gaylord (Chairman), Robert
T. Brady, David L. Call, G. Brymer Humphreys, Andrew M. Boas and Arthur H. Baer.
The Audit  Committee  recommends to the full Board of Directors  the  engagement
of  independent  auditors, reviews with  the  auditors the scope  and results of
the  audit,  reviews  with  management  the  scope  and results of the Company's
internal auditing  procedures,  reviews the independence of the auditors and any
non-audit  services provided by the  auditors,  reviews with  the  auditors  and
management the adequacy of the Company's  system of internal accounting controls
and makes  inquiries into other matters within the scope of its duties.

     The Nominating  Committee consists of Arthur S. Wolcott (Chairman),  Robert
T. Brady,  G. Brymer  Humphreys  and Andrew M. Boas.  The  Nominating  Committee
screens and selects  nominees  for  vacancies  in the Board of Directors as they
occur.  Consideration  will be given to serious  candidates for director who are
recommended by shareholders of the Company. (Shareholder recommendations must be
in writing and  addressed  to the  Chairman  of the  Nominating  Committee,  c/o
Corporate Secretary,  1162 Pittsford-Victor Road, Pittsford, New York 14534, and
should include a statement  setting forth the  qualifications  and experience of
the proposed candidates and basis for nomination.)

     The  Compensation  Committee consists of David L. Call  (Chairman),  Edward
O.  Gaylord,  Susan W. Stuart and Andrew M.  Boas.  The  Compensation  Committee
establishes  the  level  of compensation  on  an  annual basis for all executive
officers.

     During the fiscal year ended March 31, 1999, the Board of Directors had six
meetings,  the Audit Committee had three meetings,  the Nominating Committee had
one meeting and the  Compensation  Committee had one meeting.  All directors who
served  during the entire  fiscal year attended at least 75% of the aggregate of
the total number of meetings of the Board of  Directors  and the total number of
meetings held by any  committee of the Board on which he or she served.  The two
directors  elected at the 1998 annual  meeting  attended that annual meeting and
all  subsequent  meetings  held in  fiscal  1999 of the Board of  Directors  and
meetings held by any Board committee on which he served.

Certain Transactions

     Humphreys  Farms  Inc. is a  member of  Agrilink  Foods, a  processing  and
marketing  cooperative.  During fiscal 1999,  Humphreys  Farms  Inc.,  acting on
behalf  of  Agrilink  Foods,  delivered  to the Company raw product with a total
value (including  crop, harvesting and trucking payments) of $188,729. G. Brymer
Humphreys, a  director  of the  Company, is  President  and a 23% shareholder of
Humphreys Farms Inc.

Section 16(a) Beneficial Ownership Reporting Compliance

     Section  16(a) of the  Securities  Act of 1934  requires that the Company's
directors,  officers and  shareholders  owning more than 10% of the Company file
reports  with the SEC  within  the  first ten days of the  month  following  any
purchase  or sale of shares in the  Company.  The  Company is not aware that any
director failed to make such filings in a timely manner during the past year.


EXECUTIVE OFFICERS

The following is a listing of the Company's executive officers:
<TABLE>
<CAPTION>

                                                                                               Served as
                                                                                                 Officer
Officer                    Principal Occupation for Past Five Years (1)                 Age       Since
- -------                    ----------------------------------------                     ---    ---------
<S>                        <C>                                                          <C>    <C>

Arthur S. Wolcott          See table under "Election of Directors".                       73     1949

Kraig H. Kayser            See table under "Election of Directors".                       38     1991

Philip G. Paras            Vice-President-Finance, since 1996 and Treasurer of the        38     1996
                           Company since 1997; Vice-President of The Chase
                           Manhattan Bank, Syracuse, New York, 1993 until 1996.

Jeffrey L. Van Riper       Secretary and Controller of the Company.                       42     1986

Sarah M. Mortensen         Assistant Secretary of the Company.                            54     1986

<FN>
(1)   Unless  otherwise  indicated,  each  officer  has  had  the same principal
      occupation for at least the past five years.
</FN>
</TABLE>


EXECUTIVE COMPENSATION

     The following table sets forth the compensation  paid by the Company to the
Chief Executive Officer and to the most highly  compensated  executive  officers
whose  compensation  exceeded  $100,000  (the  "Named  Officers")  for  services
rendered in all capacities to the Company and its subsidiaries during the fiscal
years ended March 31, 1999, 1998 and 1997.

     Name of Individual and         Fiscal           Annual Compensation
     Principal Position              Year        Salary                 Bonus
     ----------------------         ------       ------                 -----

 Arthur S. Wolcott                   1999      $ 346,000             $     --
   Chairman and Director             1998        346,000                   --
                                     1997        340,000                   --

 Kraig H. Kayser                     1999      $ 292,000             $     --
   President, Chief Executive        1998        292,000                   --
   Officer and Director              1997        287,000                   --


Pension Benefits


     The executive  officers of the Company are entitled to  participate  in the
Pension  Plan  (referred  to in this  section  as the  "Plan")  which is for the
benefit of all employees  meeting certain  eligibility  requirements.  Effective
August 1,  1989,  the  Company  amended  the Plan to  provide  improved  pension
benefits under the Plan's Excess Formula. The Excess Formula for the calculation
of the annual  retirement  benefit is:  total years of credited  service (not to
exceed 35) multiplied by the sum of (i) 0.6% of the participant's average salary
(five  highest  consecutive  years,  excluding  bonus),  and  (ii)  0.6%  of the
participant's  average  salary in excess of his  compensation  covered by Social
Security.

     Participants  who were employed by the Company prior to August 1, 1988, are
eligible  to receive the greater of their  benefit  determined  under the Excess
Formula or their benefit determined under the Offset Formula. The Offset Formula
is: (i) total years of credited  service  multiplied by $120,  plus (ii) average
salary  multiplied  by 25%,  less 74% of the primary  Social  Security  benefit.
Pursuant to changes  required by the Tax Reform Act of 1986 the Company  amended
the Plan to cease further accruals under the Offset Formula as of July 31, 1989.
Participants  who were  eligible to receive a benefit  under the Offset  Formula
will receive the greater of their benefit determined under the Excess Formula or
their  benefit  determined  under the Offset  Formula as of July 31,  1989.  The
maximum permitted annual retirement income under either formula is $130,000.

     The following table sets forth estimated annual retirement benefits payable
at age 65  for  participants  in  certain  compensation  and  years  of  service
classifications  using the highest number  obtainable under both formulas (based
on the maximum  Social  Security  benefit in effect for the calendar year ending
December 31, 1998):



<TABLE>
<CAPTION>

    Five Highest                                            ANNUAL BENEFITS
    Consecutive              ------------------------------------------------------------------------------
      Years
     Earnings                15 Year          20 Years         25 Years         30 Years          35 Years
     --------                -------          --------         --------         --------          --------
    <S>                     <C>               <C>              <C>              <C>              <C>


        $90,000             $ 13,400          $ 17,900         $ 22,400         $ 26,800          $ 31,300
        120,000               19,700            25,100           31,400           37,600            43,900
        150,000               27,200            32,300           40,400           48,400            56,500
        180,000 or higher     28,700            33,800           42,200           50,600            59,000

</TABLE>

     Under the Plan,  Arthur S.  Wolcott and Kraig H. Kayser have 50 years and 7
years of credited service,  respectively.  Their compensation during fiscal 1999
covered by the Plan was  $346,000 for Mr.  Wolcott and $292,000 for Mr.  Kayser.
The Internal  Revenue Code limits the amount of  compensation  that can be taken
into  account  in  calculating  retirement  benefits  (for  1999  the  limit  is
$160,000).


Directors' Fees

     During  fiscal  year 1999,  directors  were paid a fee of $1,000 per month.
Any  director  who  is also an officer of the  Company receives no director fee.


Stock Options

     No options were  granted or exercised in the period from April 1, 1998,  to
the date of this Proxy  Statement,  nor were any  unexpired  options held at the
latter date by any officer or director of the Company.


Profit Sharing Bonus Plan

     The Company has a Profit Sharing Bonus Plan for certain eligible  employees
of the Company  ("Corporate  Profit  Sharing"  for the  officers and certain key
Corporate  employees  and  "Operating  Unit  Profit  Sharing"  for  certain  key
Operating Unit employees).  Under Corporate  Profit Sharing,  some or all of the
Corporate Profit Sharing Pool (10% of the Corporate Bogey as defined below) will
be paid only if Pre-Tax  Profits  (as  defined)  equal or exceed  the  Corporate
Bogey.  The bonuses  will be  distributed  at the sole  discretion  of the Chief
Executive Officer upon approval of such bonuses by the Compensation Committee of
the Board of Directors.  Under the Operating Unit Profit Sharing,  the Operating
Unit Profit Sharing pool (10% of Pre-Tax Profit less the Operating Unit Bogey as
defined  below) will be paid only if the Pre-Tax  Profit of the  Operating  Unit
equals or exceeds the Operating  Unit Bogey.  The bonuses will be distributed at
the  discretion of the Operating Unit  President.  For fiscal 1999 the Corporate
Bogey  will be equal to the  greater  of (i) five  percent  of the prior  year's
Consolidated  Net Worth of the Company plus the Pillsbury  Subordinated  Note or
(ii) five percent plus the annual  increase in the Consumer  Price Index greater
than five percent, times the prior year's Consolidated Net Worth of the Company.
The  Operating  Unit Bogey will be an amount  equal to the average  gross assets
employed by the  Vegetable,  Juice or Flight  Operations  for the  preceding  12
months divided by the  consolidated  average gross assets of the Company for the
same period multiplied by the Corporate Bogey.

No bonuses were earned in 1999,  1998,  or 1997 under the Profit  Sharing  Bonus
Plan.




<PAGE>


Compensation Committee Interlocks and Insider Participation

     Mr.  Kayser  (President  and Chief  Executive  Officer)  serves as a member
of the  Compensation  Committee  of  Moog  Inc. and as a director  on its Board.
Mr.  Brady,  who is the  President  and Chief  Executive  Officer of Moog  Inc.,
serves  as a  director   on  the  Company's  Board.  Members  of  the  Company's
Compensation  Committee are David L. Call  (Chairman),  Edward O. Gaylord, Susan
W. Stuart and Andrew M. Boas.


Compensation Committee Report On Executive Compensation

     The  Compensation  Committee is responsible for providing  overall guidance
with respect to the Company's executive  compensation  programs. The goal of the
Compensation  Committee  is to maintain a  competitive  compensation  program in
order to attract and retain well  qualified  management,  to provide  management
with  the  incentive  to  accomplish  the  Company's   financial  and  operating
objectives  and to link the  interest of the  Company's  executive  officers and
management  to the  interests  of  its  stockholders  through  bonuses  tied  to
financial  performance.  The Compensation  Committee is composed of four members
and meets  annually to review the  Company's  compensation  programs,  including
executive salary administration and the profit sharing plan.

     The Compensation Committee believes that the Company's executives should be
rewarded for their  contributions  to the Company's  attaining  annual financial
goals, as set forth in the annual budget which is subject to revision during the
year, and their attaining  annual  individual  objectives.  The Company pays its
executive  officers  two  principal  types  of  compensation:  base  salary  and
Corporate Profit Sharing plan, each of which is more fully described below.

     Base Salary - The Company has  historically  established the base salary of
its  executive  officers  on the  basis  of each  executive  officer's  scope of
responsibility, experience, individual performance and accountability within the
Company.  In that  regard  the  Company  reviews  comparable  salary  and  other
compensation arrangements in similar businesses and companies of similar size to
determine  appropriate  levels  necessary  to attract  and  retain  top  quality
management.

     Profit Sharing Plan - To further align the interests of executive  officers
with  those  of  the  Company's  shareholders,  a  significant  component  of an
executive  officer's  total  compensation  arrangement is  participation  in the
annual profit  sharing plan. An executive is rewarded with a cash bonus equal to
a percentage of the executive's base salary if the Pre-Tax Profit of the Company
for that year equals or exceeds the Corporate Bogey (see "--Profit Sharing Bonus
Plan").

     Performance   Review  -  The  general  policies  described  above  for  the
compensation of executive officers also apply to the compensation level approved
by the  Compensation  Committee  with respect to the 1999  compensation  for the
Chief Executive Officer.  Based on the criteria outlined above, the Compensation
Committee  awarded to Kraig H. Kayser a base  salary of $292,000  for the fiscal
year 1999. The Compensation Committee recognized Mr. Kayser's leadership role in
guiding the overall  performance  of the Company  towards its desired  strategic
direction as well as managing costs while growing the business.


Summary

     The  Compensation  Committee  is committed to  attracting,  motivating  and
retaining executives who will help the Company meet the increasing challenges of
the  food  processing  industry.   The  Compensation  Committee  recognizes  its
responsibility  to  the  Company's  shareholders  and  intends  to  continue  to
establish  and  implement   compensation   policies  that  are  consistent  with
competitive  practice  and  are  based  on the  Company's  and  the  executives'
performance.

     This  report  has  been  submitted  by the  Compensation  Committee  of the
Company's Board of Directors:

 David L. Call     Edward O. Gaylord    Susan W. Stuart     Andrew M. Boas




<PAGE>


Common Stock Performance Graph

     The following  graph shows the  cumulative,  five-year total return for the
Company's Common Stock compared with the NASDAQ Market Index (which includes the
Company) and two peer groups of companies (described below).

     Performance  data assumes  that $100.00 was invested on March 31, 1994,  in
the Company's Class B Common Stock, the NASDAQ Market,  and the peer groups. The
data assumes the  reinvestment of all cash dividends and the cash value of other
distributions.  Stock price  performance  shown in the graph is not  necessarily
indicative of future stock price performance.

<TABLE>

               Comparison of Five Year Cumulative Total Return of
                            Seneca Foods Corporation
                       NASDAQ Market Group and Peer Group

<CAPTION>
                            Seneca    Peer
                    Year     Foods    Group       NASDAQ
                    ----    ------    -----       ------
                    <S>     <C>       <C>         <C>
Old Peer Group:
                    1994    100.00    100.00      100.00
                    1995    175.64     94.83      109.92
                    1996    164.10    110.23      148.14
                    1997    179.49    132.19      164.33
                    1998    171.79    170.19      246.91
                    1999    110.26    141.20      331.07
New Peer Group:
                    1994    100.00    100.00      100.00
                    1995    175.64    131.81      109.92
                    1996    164.10    115.32      148.14
                    1997    179.49    137.77      164.33
                    1998    171.79    246.77      246.91
                    1999    110.26    195.53      331.07
</TABLE>


     The  companies  in the new peer group ("New  Peer")  presented in the graph
above  are  H.J.  Heinz  Company,   J.M.   Smucker   Company,   Chiquita  Brands
International,  Inc.,  Northland  Cranberries,  Inc., Hain Food Group, Inc., and
United Foods.

     The companies in the peer group for the proxy statement for the fiscal year
ended  March 31,  1998, ("Former Peer")  are H.J.  Heinz  Company, J.M.  Smucker
Company,  Vacu-Dry  Company,  Chiquita  Brands   International,   Inc.,  Cadbury
Schweppes PLC, and Northland Cranberries, Inc.



<PAGE>


     Because the Company has disposed of its juice  operations  and currently is
primarily a vegetable  processor,  management  wished to include only  vegetable
processing companies in the peer group for the current year's performance graph.
However, due to the fact that some of its competitors are not publicly traded or
have less than five years of history as publicly traded companies, there was not
enough data  available on vegetable  processing  companies to form a peer group.
Therefore,  the  former  peer  group  companies  were  retained  except  for two
companies  whose  operations  differ  substantially  from the Company  since the
disposition of the Company's  juice  business:  Cadbury  Schweppes PLC, which is
primarily  a bottler  of soft  drinks;  and  Vacu-Dry  Company,  which  produces
dehydrated and low moisture food products.  Two vegetable  processing  companies
were included instead: Hain Food Group, Inc. and United Foods.

     Management  believes  the  companies  included in the New Peer group in the
performance  graph on the  preceding  page have  operations  more similar to the
Company's  operations  than those  included in the Former Peer group,  which was
used for the performance graph in the prior year's proxy statement.




<PAGE>


                                   PROPOSAL 2

                      RATIFICATION OF SELECTION OF AUDITORS

     The Board of Directors  through its Audit Committee has selected Deloitte &
Touche LLP,  independent public  accountants,  to act as auditors for the fiscal
year ending  March 31, 2000.  Deloitte & Touche LLP has served as the  Company's
independent auditors for many years.

     It is  anticipated  that  representatives  of Deloitte & Touche LLP will be
present at the annual  meeting with the  opportunity to make a statement if they
desire to do so and will be available to respond to appropriate questions.

     Management  recommends a vote FOR its proposal to ratify the appointment of
Deloitte & Touche LLP as independent auditors of the Company for the fiscal year
ending March 31, 2000. Unless marked  otherwise,  proxies will be voted FOR this
purpose.

                                    * * * * *


                        BROKER NON-VOTES AND ABSTENTIONS

     Broker  non-votes  will not be treated as votes cast or shares  entitled to
vote on  matters  as to  which  the  applicable  rules  of  national  securities
exchanges  withhold the  broker's  authority to vote in the absence of direction
from the beneficial owner.


                                VOTING OF PROXIES

     The shares  represented by all valid proxies  received will be voted in the
manner specified on the proxies. Where specific choices (including  abstentions)
are not indicated,  the shares represented by all valid proxies received will be
voted FOR the nominees for director  named  earlier in this Proxy  Statement and
FOR approval of Proposal 2 as described earlier in this Proxy Statement.

     Should any matter not  described  above be acted upon at the  meeting,  the
persons  named in the proxy will vote in  accordance  with their  judgment.  The
Board knows of no other matters which may be presented to the meeting.


                              SHAREHOLDER PROPOSALS

     Shareholder  proposals  must be received at the Company's  offices no later
than February 26, 2000, in order to be considered for inclusion in the Company's
proxy materials for the 2000 Annual Meeting.


                                  MISCELLANEOUS

     To assure a quorum at the annual  meeting (the holders of a majority of the
stock entitled to vote thereat constitute a quorum),  shareholders are requested
to sign and return promptly the enclosed form of proxy in the envelope provided.
A shareholder who has delivered a proxy may attend the meeting and, if he or she
desires, vote in person at the meeting.

                                         By order of the Board of Directors,


                                         JEFFREY L. VAN RIPER
                                         Secretary

DATED:     Pittsford, New York
           June 29, 1999




                            SENECA FOODS CORPORATION

                            1162 Pittsford-Victor Rd.
                            Pittsford, New York 14534

                                      PROXY

         FOR ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON AUGUST 6, 1999

          The  undersigned   shareholder  of  SENECA  FOODS   CORPORATION   (the
"Company")  hereby  appoints  and  constitutes  ARTHUR S.  WOLCOTT  and KRAIG H.
KAYSER,  and either of them, the proxy or proxies of the undersigned,  with full
power of substitution and revocation,  for and in the name of the undersigned to
attend the annual meeting of shareholders of the  Company  to  be  held at  3736
South Main Street,  Marion, New York,  on Friday,  August 6, 1999 at  1:00  pm.,
Eastern  Daylight  Savings  Time,  and  any  and  all  adjournments thereof (the
"Meeting"), and to  vote  all  shares  of  stock  of  the  Company registered in
the name of the undersigned and entitled to vote at the Meeting upon the matters
set forth below:

                 MANAGEMENT RECOMMENDS A VOTE FOR ITEMS 1 AND FOR ITEM 2.

1.   Election of Directors: Election of the three nominees listed below to serve
     until the annual meeting of  shareholders in 2002 or until their successors
     are duly elected and shall qualify:

[ ]  FOR  all  nominees  listed  below  (except  as  marked  to  the
     contrary below);
[ ]  WITHHOLD   AUTHORITY   to   vote   for   all
     nominees listed below.

     INSTRUCTION:  To withhold  authority  to vote for any  individual  nominee,
strike a line through his or her name in the list below:

             R.T. Brady, G.B. Humphries, A.S. Wolcott

2.   Appointment  of Auditors:  Ratification  of the  appointment  of Deloitte &
     Touche LLP as  independent  auditors  for the fiscal year ending  March 31,
     2000:

                    [ ] FOR [ ] AGAINST [ ] ABSTAIN

3.   In their  discretion,  the Proxies are  authorized  to vote upon such other
     business  as may  properly  come  before  the  Meeting  or any  adjournment
     thereof.

     The  shares  represented  by this Proxy  will be voted as  directed  by the
shareholder.  IF NO CHOICES ARE SPECIFIED,  THIS PROXY WILL BE VOTED FOR  ITEM 1
AND FOR ITEM 2.

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.


                        Signature:______________________________


                                  ______________________________
                                  Joint owners should each sign.
                                  Executors, administrators, trustees,
                                  guardians and corporate officers should
                                  give their titles.

                        Dated:    _______________________________, 1998

                       (PLEASE SIGN AND RETURN PROMPTLY)

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