JUST TOYS INC
SC 13D, 1996-05-21
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                  SCHEDULE 13D

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934

                              (Amendment No. ____)


                                 JUST TOYS, INC.
- --------------------------------------------------------------------------------

                                (Name of Issuer)

                     Common Stock, par value $0.01 per share
- --------------------------------------------------------------------------------

                         (Title of Class of Securities)

                                   482133 105
                      ------------------------------------

                                 (CUSIP Number)

                       Morton J. Levy c/o Just Toys, Inc.
          50 West 23rd Street, New York, New York 10010 (212) 645-6335

         If the filing person has  previously  filed a statement on Schedule 13G
to report the  acquisition  which is the subject of this  Schedule  13D,  and is
filing this schedule because of the Rule 13d- (b)(3) or (4), check the following
box [ ].

         Check the following box if a fee is being paid with this statement |X|.
(A fee is not required only if the filing person:  (1) has a previous  statement
on file reporting beneficial ownership of more than five percent of the class of
securities  described  in Item 1;  and (2) has  filed  no  amendment  subsequent
thereto reporting  beneficial  ownership of five percent or less of such class.)
(See Rule 13d-7).

The  information  required  in  the  remainder  of this cover page shall not  be
deemed to be "filed" for the purpose of Section 18 of  the  Securities  Exchange
Act of 1934 ("Act") or otherwise  subject to the  liabilities of that section of
the Act but shall be subject to all other  provisions of the Act  (however,  see
the Notes).



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CUSIP NO.  302747  10  0                                       PAGE 2 OF 6 PAGES


1.      Name Of Reporting Person
        S.S. or I.R.S. Identification No. Of Above Person

               Morton J. Levy

        ------------------------------------------------------------------------


2.      Check The Appropriate Box If A Member Of A Group*
                                                                        (a)  [ ]
               N/A                                                      (b)  [ ]

        ------------------------------------------------------------------------


3.      Sec Use Only


        ------------------------------------------------------------------------

4.      Source Of Funds*

               N/A

        ------------------------------------------------------------------------


5.     Check Box If Disclosure of Legal Proceeding is Required Pursuant to Items
       2(c) or 2(d) [ ]

               N/A

        ------------------------------------------------------------------------


6.      Citizenship Or Place Of Organization

               United States of America

        ------------------------------------------------------------------------


NUMBER OF SHARES BENEFICIALLY
OWNED BY EACH REPORTING PERSON WITH

        7.     Sole Voting Power

                             213,395

               -----------------------------------------------------------------


        8.     Shared Voting Power

                             0

               -----------------------------------------------------------------


        9.     Sole Dispositive Power

                             213,395

               -----------------------------------------------------------------


        10.    Shared Dispositive Power

                             0

               -----------------------------------------------------------------

        11.    Aggregate Amount Beneficially Owned By Each Reporting Person

                             213,395

               -----------------------------------------------------------------


               -----------------------------------------------------------------
        12.    Check Box  If  The Aggregate Amount  In  Row  9 Excludes  Certain
               Shares*                                                       [ ]


        13.    Percent Of Class Represented By Amount In Row 9

                             5.1%

        ------------------------------------------------------------------------

        14.    Type Of Reporting Person*

                             IN

        ------------------------------------------------------------------------

                      *SEE INSTRUCTION BEFORE FILLING OUT!

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                                                               PAGE 3 OF 6 PAGES


                                         SCHEDULE 13D

Item 1.   Security and Issuer.
                                    Common Shares, $.01 par value per share

                                    Just Toys, Inc.
                                    50 West 23rd Street
                                    New York, New York  10001

Item 2.   Identity and Background.

                             (a)    Morton J. Levy
                             (b)    Just Toys, Inc.
                                    50 West 23rd Street
                                    New York, New York  10010
                             (c)    Chairman of the Board and Chief
                                    Executive Officer of Just Toys, Inc.
                                    50 West 23rd Street
                                    New York, New York  10010
                             (d)    During the last five years, Mr.Levy has not
                                    been  convicted  in a  criminal  proceeding
                                    (excluding  traffic  violations  or similar
                                     misdemeanors).
                             (e)    During the last five years, Mr. Levy was not
                                    a party to a civil  proceeding of a judicial
                                    or   administrative    body   of   competent
                                    jurisdiction   and  as  a  result   of  such
                                    proceeding  was or is subject to a judgment,
                                    decree  or  final  order  enjoining   future
                                    violations  of, or  prohibiting or mandating
                                    activities  subject  to,  Federal  or  State
                                    securities  laws or  finding  any  violation
                                    with respect to such laws.
                             (f)    United States of America

Item 3. Source and Amount of Funds or Other Consideration.

                              Mr. Levy was  granted  options on July 12, 1995 to
                              purchase  35,000  shares of  common  stock of Just
                              Toys,  Inc.  at a price of $1.625  per share  (the
                              "July   1996   Option").    The   options   become
                              exercisable  in 20%  increments  over  five  years
                              commencing  on July  12,  1996.  Pursuant  to rule
                              13d-3(d),  as of May 14, 1996, Mr. Levy was deemed
                              to be the  beneficial  owner of the  7,000  shares
                              that Mr.  Levy  will  have the  right to  purchase
                              commencing on July 12, 1996.  The right to acquire
                              these shares necessitated this filing.



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                                                               PAGE 4 OF 6 PAGES

Item 4. Purpose of Transaction.

                              If Mr.  Levy  elects to  exercise  the  options to
                              purchase the 7,000 shares pursuant to the terms of
                              the July 1996 Option,  Mr. Levy would be acquiring
                              the shares solely for investment purposes.

                             (a)    In  addition  to the July 1996  Option,  Mr.
                                    Levy  also  has   options  to   purchase  an
                                    additional 75,000 shares of common stock, of
                                    which  Mr.  Levy  can   presently   exercise
                                    options to purchase  58,000 shares of common
                                    stock.
                            (b)     None
                            (c)     None
                            (d)     None
                            (e)     None
                            (f)     None 
                            (g)     None 
                            (h)     None 
                            (i)     None 
                            (j)     None

Item 5. Interest in Securities of the Issuer.

                             (a)    213,395  shares  representing  5.1%  of  the
                                    total  number  of  outstanding  shares.  The
                                    213,395   shares   includes   65,000  shares
                                    issuable    upon   exercise   of   currently
                                    exercisable stock options.
                             

                             (b)    Number  of shares  as to which  such  person
                                    has:
                                    

                                    (i)      sole power to vote or to direct the
                                             vote: 148,395 shares and the 65,000
                                             shares  subject to the options,  if
                                             acquired
                                    (ii)     shared  power to vote or to  direct
                                             the vote: 0
                                    (iii)    sole  power  to  dispose  of  or to
                                             direct the  disposition of: 148,395
                                             shares   and  the   65,000   shares
                                             subject to the options, if acquired
                                   (iv)      shared   power  to  dispose  or  to
                                             direct the disposition of: 0
                             (c)    None
                             (d)    1,500  shares  are  owned  by  Mr.  Levy  as
                                    guardian for his grandson  under the Uniform
                                    Gifts to Minors Act.
                             (e)    N/A




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                                                               PAGE 5 OF 6 PAGES

Item 6    Contracts, Arrangements,  Understandings or Relationships with Respect
          to the Securities of the Issuer.

                              Mr. Levy and Just Toys,  Inc.  are parties to five
                              different   option   agreements  which  are  filed
                              herewith as exhibits.  In the  aggregate  Mr. Levy
                              has  been  granted  options  to  purchase  110,000
                              shares  of  common  stock,  of  which  options  to
                              purchase   65,000   shares  of  common  stock  are
                              presently  exercisable.  To date, Mr. Levy has not
                              elected to exercise any of his options.

Item 7. Material to be Filed as Exhibits.

                             Exhibits
                             (a)    Option  Agreement  dated  November  6,  1992
                                    between Mr. Levy and Just Toys, Inc.
                             (b)    Option  Agreement  dated  October  29,  1993
                                    between Mr. Levy and Just Toys, Inc.
                             (c)    Option  Agreement  dated  November  22, 1994
                                    between Mr. Levy and Just Toys, Inc.
                             (d)    Option  Agreement dated May 18, 1995 between
                                    Mr. Levy and Just Toys, Inc.
                             (e)    Option Agreement dated July 12, 1995 between
                                    Mr. Levy and Just Toys, Inc.



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                                                               PAGE 6 OF 6 PAGES

                                    Signature

          After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information in this statement is true, complete and correct.


Dated:  May 16, 1996




                                               /s/ Morton J. Levy
                                               ---------------------------------
                                               Morton J. Levy


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                                        JUST TOYS, INC.
                                       200 FIFTH AVENUE
                                 TOY CENTER NORTH - SUITE 903
                                   NEW YORK, NEW YORK 10010



                                                                November 6, 1992



To: Morton J. Levy

          We are pleased to confirm  that on November 6, 1992,  the Stock Option
Committee of the Board of Directors of Just Toys, Inc. (the  "Company")  granted
to you options, pursuant to the Company's 1992 Incentive and Non-Qualified Stock
Option Plan (the "Plan"),  to purchase  5,000 shares of Common Stock,  par value
$.01 per share,  of the  Company,  at a price of $14-1/8 per share.  The options
issued  hereby  have  been   designated   by  the  Stock  Option   Committee  as
non-qualified options.

          This  option  is  issued  in  accordance  with and is  subject  to and
conditioned upon all of the terms and conditions of the Plan (a copy of which is
attached  hereto as  Exhibit A) as from time to time may be  amended,  provided,
however that no future amendment or termination of the Plan shall,  without your
consent,  alter in a manner  adverse  to you or  impair  any of your  rights  or
obligations under this option.  Reference is made to the terms and conditions of
the Plan, all of which are incorporated by reference in this option agreement as
if fully set forth herein.

          This option may be exercised,  as to 20% of the shares covered hereby,
on or after the first  anniversary  of the date hereof,  and as to an additional
20% of the shares covered hereby, on or after each successive anniversary of the
date hereof.  This option will expire, to the extent not theretofore  exercised,
on November 5, 2002.

          Unless  at the time of the  exercise  of this  option  a  registration
statement under the Securities Act of 1933, as amended (the "Act"), is in effect
as to such shares,  any shares purchased by you upon the exercise of this option
shall be acquired for  investment and not for sale or  distribution,  and if the
Company so requests,  upon any exercise of this option, in whole or in part, you
will  execute and  deliver to the  Company a  certificate  to such  effect.  The
Company shall not be obligated to issue any shares  pursuant to this option,  if
in the  opinion  of  counsel  to the  Company,  the  shares to be so issued  are
required to be  registered  or  otherwise  qualified  under the Act or under any
other  applicable  statute,  regulation  or  ordinance  affecting  the  sale  of
securities,  unless and until such shares have been so  registered  or otherwise
qualified.

          You understand and acknowledge that, under existing law, unless at the
time of the exercise of its option a registration  statement under the Act is in
effect as to such shares:  (i) any shares purchased by you upon exercise of this
option  may  be  required  to  be  held  indefinitely


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unless such shares are  subsequently  registered  under the Act or an  exemption
from such  registration  is  available;  (ii) any sales of such  shares  made in
reliance upon Rule 144 promulgated  under the Act may be made only in accordance
with the terms and conditions of that Rule (which, under certain  circumstances,
restrict  the  number  of  shares  which  may be  sold);  (iii)  in the  case of
securities to which Rule 144 is not  applicable,  compliance  with  Regulation A
promulgated  under the Act or some other disclosure  exemption will be required;
(iv)  certificates  for shares to be issued to you hereunder shall bear a legend
to the effect  that the shares have not been  registered  under the Act and that
the  shares  may not be sold,  hypothecated,  or  otherwise  transferred  in the
absence of an effective registration statement under the Act relating thereto or
an opinion of counsel  satisfactory to the Company that such registration is not
required;  (v) the Company will place an appropriate  "stop transfer" order with
its  transfer  agent  with  respect to such  shares;  and (vi) the  Company  has
undertaken  no obligation to register the shares or to include the shares in any
registration  statement  which may be filed by it  subsequent to the issuance of
the shares to you. In addition,  you understand and acknowledge that the Company
has no obligation to furnish to you information  necessary to enable you to make
sales under Rule 144.

          This option (or installment  thereof) is to be exercised by delivering
to the  Company a written  notice of  exercise  in the form  attached  hereto as
Exhibit  B,  together  with  payment of the  purchase  price of the shares to be
purchased. The purchase price is to be paid in cash or, at the discretion of the
Stock Option  Committee,  by delivering  shares of the  Company's  stock already
owned by you and having a fair market value on the date of exercise equal to the
exercise  price of the option,  or a  combination  of such  shares and cash,  or
otherwise in accordance with the Plan.

          The Company may establish from time to time, appropriate procedures to
provide  for  payment or  withholding  of such  income or other  taxes as may be
required  by law to be paid or withheld in  connection  with the  exercise of an
option.  You shall pay the Company all such amounts  requested by the Company to
permit the Company to take any  deduction  available  to it  resulting  from the
exercise  of an  option.  The  Company  may also  establish,  from time to time,
appropriate  procedures  to  ensure  that the  Company  receives  prompt  advice
concerning the occurrence of any event which may create, or affect the timing or
amount of, any  obligation  to pay or withhold  any such taxes or which may make
available to the Company any tax deduction resulting from the occurrence of such
event, and you will comply with all such procedures so established.


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          Kindly  evidence your  acceptance of this option and your agreement to
comply with the provisions hereof and of the Plan by executing this letter under
the words "Accepted and Agreed To."


                                                   Sincerely,

                                                   JUST TOYS, INC.



                                                   By:--------------------------
                                                          Rose Evangelista
                                                          President

ACCEPTED AND AGREED TO:


- -----------------------
Morton J. Levy


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                                                                       EXHIBIT A




                                        JUST TOYS, INC.

                                     AMENDED AND RESTATED

                                      1992 INCENTIVE AND

                                NON-QUALIFIED STOCK OPTION PLAN


                                           ARTICLE I
                                 PURPOSE AND SCOPE OF THE PLAN

               1.1  PURPOSE.  This Stock Option Plan (the "Plan") is intended to
assist Just Toys,  Inc. (the  "Company") in attracting and  maintaining a strong
management  for the  Company by  encouraging  ownership  of common  stock of the
Company  by the  Company's  officers,  directors,  independent  contractors  and
employees.  The Plan is also  intended  to enable  the  Company  to  reward  the
efforts,  abilities and  industries  of such  officers,  directors,  independent
contractors  and  employees  who  render  employment  and other  services  which
contribute materially to the success of the Company's business.

               1.2  DEFINITIONS.  For  purposes of the Plan,  unless the context
otherwise indicates, the following definitions shall be applicable:

        (a) "Board" or "Board of Directors"  means the Board of Directors of the
Company, as constituted from time to time.

        (b)    "Code" means the Internal Revenue Code of 1986, as amended.

        (c)    "Commission" means the Securities and Exchange Commission.

        (d)  "Committee"  means the Stock Option  Committee of the Company which
shall  be  composed  of not less  than two  persons  appointed  by the  Board of
Directors,  each of whom  shall  be a  "disinterested  person"  as that  term is
defined in Rule  16b-3(c)(2)(i)  of the General Rules and Regulations  under the
Securities Exchange Act of 1934.

        (e)  "Director"  means  any  person  who is a  member  of the  Board  of
Directors whether or not such person is an Employee.

        (f)  "Employee"  means and includes any person who is an employee of the
Company  or any  Subsidiary  (including  officers  and  directors  who are  also
employees).

        (g) "Fair Market Value" of a Share means (i) if the Shares are quoted on
the NASDAQ National Market System or listed on a national  securities  exchange,
the closing  price on such market or such  exchange,  (ii) if the Shares are not
quoted on the NASDAQ National  Market System or listed on a national  securities
exchange,  the mean between the closing bid and asked prices of  publicly-traded


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Shares in the over-the-counter market as reported on the NASDAQ system or by any
nationally recognized quotation service selected by the Company, or (iii) if the
Shares  are not then  publicly-traded,  as  determined,  in good  faith,  by the
Committee.

        (h) "Grant Date," as used with respect to a particular option, means the
date as of which such option is granted by the Committee pursuant to the Plan.

        (i) "Grantee" means an individual or entity to whom an option is granted
by the Committee pursuant to the Plan.

        (j)  "Incentive  Stock  Option"  and "ISO"  means an option  intended to
qualify under Section 422 of the Code.

        (k) "Independent  Contractor"  means any third party retained or engaged
by the  Company or any  Subsidiary  to provide  services  to the Company or such
Subsidiary, including any employee of such third party providing such services.

        (l) "Non-Qualified Stock Option" or "NQO" means an option which does not
qualify as an ISO.

        (m) "Option  Agreement" means a written  agreement between a Grantee and
the Company  evidencing an option  granted under the Plan,  consistent  with the
provisions of Article II of the Plan.

        (n)  "Service",  as used herein,  means the employment of an Employee by
the Company or any  Subsidiary or the service of a Director as a director of the
Company, or the retention of an Independent  Contractor (including the retention
of an  Independent  Contractor  by whom a Grantee is employed) by the Company or
any Subsidiary.

        (o) "Shares" or "Shares of Stock" means shares of common stock, $.01 par
value,  of the Company.  Shares may consist of authorized but unissued shares or
shares which have been previously issued and reacquired by the Company.

        (p)  "Subsidiary"  of  the  Company,   if  any,  means  and  includes  a
"Subsidiary Corporation" as that term is defined in Section 424(f) of the Code.

               1.3  ADMINISTRATION.  The  Plan  shall  be  administered  by  the
Committee.  Subject to the express provisions of the Plan, the Committee, in its
sole discretion, from time to time, shall determine the persons from among those
eligible under the Plan to whom,  and the time or times at which,  options shall
be granted,  and the number of Shares to be subject to each  option,  whether an
option shall be  designated  an ISO or a NQO and the manner in, and the price at
which, such option may be exercised. In making such determinations the Committee
may take into account recommendations made by management,  the nature and length
of  Service  rendered  by  the  prospective   Grantee,   his  or  her  level  of
compensation,  his or her  past,  present  and  potential  contributions  to the
Company and such other factors as the  Committee  shall in its  discretion  deem
relevant.  Subject  to the  express  provisions  of the  Plan  and any  consents
required by any applicable  laws  affecting the Plan and options,  the Committee
shall have authority to interpret and construe the Plan, to prescribe, amend and
rescind  rules  and  regulations  related  to it,  to  determine  the  terms and
provisions  of  the  respective   Option   Agreements  and  to  make  all  other
determinations  necessary  or  advisable  for the  administration  of the  Plan.
Nothing  contained  herein shall be deemed to prevent the Committee in the sound
exercise of business judgment,  from canceling

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outstanding  options and reissuing new options at a lower  exercise price in the
event that the Fair Market  Value per share of Common Stock at any time prior to
the date of exercise falls below the exercise price of options granted  pursuant
to the Plan.  Shares  subject to any such canceled  options shall be immediately
available for  reissuance  under the Plan. The  determinations  of the Committee
under the Plan shall be conclusive and binding on all persons.

               1.4  ELIGIBILITY  FOR  PARTICIPATION.  Any Director,  Employee or
Independent  Contractor  providing  services to the Company or any Subsidiary or
any employee of such Independent Contractor shall be eligible to receive options
granted  under the Plan,  except  that (i) only  Employees  shall be eligible to
receive  Incentive  Stock  Options  and (ii)  members of the  Committee  are not
eligible to receive  options  under the Plan during their term of service on the
Committee and for a period of one year thereafter.

               1.5  SHARES  SUBJECT  TO  THE  PLAN.  Subject  to  adjustment  as
hereinafter  provided, no more than 600,000 Shares may be issued pursuant to the
exercise  of  options  granted  under  the Plan.  If any  option  shall  expire,
terminate or be canceled for any reason  without  having been exercised in full,
the unpurchased Shares subject thereto shall again be available for the purposes
of the Plan.

               1.6 DURATION OF THE PLAN.  Unless  previously  terminated  by the
Committee or the Board of Directors,  the Plan will terminate on August 9, 2002.
Such termination will not terminate any option then outstanding.

                                   ARTICLE II
                         TERMS AND CONDITIONS OF OPTIONS

               2.1 OPTIONS AND OPTION AGREEMENTS.  Each option granted under the
Plan shall be subject to all of the applicable  terms and conditions of the Plan
and shall be  evidenced  by an Option  Agreement.  The  Option  Agreement  shall
contain  such  terms  and  conditions  not  inconsistent  with  the  Plan as the
Committee may deem appropriate,  including, among other things, when and to what
extent the option is  exercisable,  the number of Shares  that may be  purchased
upon  exercise  of an option,  the price at which  each  Share may be  purchased
pursuant to the  exercise of an option,  the  conditions  to the exercise of any
option and the Grantee's  obligation to remain in the continuous  Service of the
Company. The provisions of Option Agreements need not be identical.

               2.2  EXERCISABILITY  AND TERM.  (a) Except as otherwise  provided
below,  the  Committee  shall  determine the term of each option and whether the
option shall be exercisable in full or in installments  and, if in installments,
the number of installments.  No option, however, may remain outstanding for more
than ten years after the Grant Date.

        (b) Except as otherwise  provided  herein,  an option  granted under the
Plan may be  exercised  from time to time during its term for the full number of
Shares then purchasable upon exercise of the option or from time to time for any
part thereof.

        (c)  Except  as  otherwise  provided  below,   options  shall  terminate
immediately upon the termination of the Service of the Grantee.  Options granted
under the Plan shall not, however,  be affected by any change of Service so long
as the Grantee continues to be a Director, Employee or Independent Contractor.

        (d)  If a  Grantee  dies  while  he or she is a  Director,  Employee  or
Independent  Contractor  or within three months  after the  termination  of such
option holder's  Service by reason of retirement with


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the written consent of the Company, such option may be exercised within one year
(or such other  shorter  period as  determined by the Committee and specified in
the  Option  Agreement)  from  the  date of such  Grantee's  death by his or her
personal representative or representatives,  or by the person or persons to whom
the Grantee's  rights under the option pass by will or by the applicable laws of
descent and distribution; provided, however, that an option may not be exercised
after its expiration and provided further that such option may only be exercised
for the number of Shares  which could have been  purchased by the Grantee on the
date of his or her death.

        (e) If a Grantee  voluntarily  retires or quits his or her Service  with
the  written  consent of the Company or a  Subsidiary,  or if the Service of the
Grantee is terminated by the Company or Subsidiary for reasons other than cause,
such Grantee may exercise his or her option at any time prior to the  expiration
of the  original  option  period as  specified  in the Option  Agreement  or the
expiration  of three months (or such other period as determined by the Committee
and specified in the Option Agreement),  whichever shall occur first;  provided,
however,  that no option may be  exercised  after its  expiration  and  provided
further  that the Grantee may only  exercise his or her option for the number of
Shares which he or she could have purchased as of the date such Grantee  retired
or  quit  his or her  Service  or the  date  the  Service  of such  Grantee  was
terminated.

        (f)  Notwithstanding  Subsections  (c), (d) and (e) above, the Committee
may in its sole  discretion,  with  respect  to any or all NQOs  granted  by it,
provide that in the event that the Service of a holder of an NQO shall terminate
for any reason, including without limitation death, disability, termination with
or without cause or retirement  with or without the consent of the Company,  the
NQOs held by such holder,  to the extent of the number of Shares subject to such
NQO which were not  purchasable  by him or her on the date of termination of his
or her Service,  shall forthwith  terminate and that any NQOs exercisable on the
date of such termination  shall remain  exercisable until the expiration of such
NQO unless earlier terminated  pursuant to the provisions of this Plan or of the
agreement pursuant to which the NQO is granted.

        (g)  Options  may be  terminated  at any time by  agreement  between the
Company and the Grantee.

        (h)  Nothing  herein   contained  shall  impose  upon  the  Company  the
obligation to continue the Service of any Grantee.  The rights of the Company to
terminate the Service of a Grantee shall not be diminished or affected by reason
of the granting of an Option.

                2.3 OPTION PRICE.  (a) Except as provided in  subsection  2.3(c)
hereof,  the option price per Share shall be  determined by the Committee at the
time the option is  granted,  but shall not,  in the case of ISOs,  be less than
100% of the Fair Market Value of a Share on the Grant Date. In the case of NQOs,
the option  price per Share may be less than,  equal to or greater than the Fair
Market Value of a Share on the Grant Date.  The  Committee may modify the option
price of  outstanding  options or cancel  such  options and grant new options in
lieu thereof at a new option  price,  provided  that,  in the case of ISOs,  the
option  price of such  modified  or new  option may not be less than 100% of the
Fair Market Value of a Share on the date of such action by the Committee.

        (b) To the extent that the aggregate  Fair Market Value  (determined  at
the time an ISO is  granted)  of the  Shares  with  respect  to  which  ISOs are
exercisable for the first time by an Employee during any calendar year under all
incentive  stock  option  plans  of the  Company  and its  Subsidiaries  exceeds
$100,000, such ISOs will be treated as NQOs. The foregoing rule shall be applied
by taking  ISOs into  account  in the order in which they were  granted.  In the
event  outstanding  ISOs granted to an


<PAGE>
<PAGE>


Employee become immediately  exercisable under Section 4.1(c) hereof,  such ISOs
will, to the extent the aggregate Fair Market Value thereof exceeds $100,000, be
treated as NQOs.

        (c) An ISO may be granted to an Employee owning, or who is considered as
owning by applying  the rules of  ownership  set forth in Section  424(d) of the
Code,  over ten  percent of the total  combined  voting  power of all classes of
capital  stock of the Company or any  Subsidiary if the option price of such ISO
equals or exceeds  110% of the Fair Market  Value of a Share  subject to the ISO
and such ISO shall expire not more than five years from the date of grant.

               2.4 NONTRANSFERABILITY. No option granted under the Plan shall be
transferable by the Grantee otherwise than by will or by the laws of descent and
distribution and shall be exercisable  during the lifetime of the Grantee solely
by such Grantee.

               2.5 METHOD OF EXERCISE.  A Grantee electing to exercise an option
shall  exercise such option by delivering to the Company  written notice of such
election to exercise,  specifying  the number of Shares such Grantee has elected
to purchase,  together  with the option price for the Shares being  purchased in
accordance with the terms of Section 2.6 below.

               2.6 PAYMENT FOR SHARES. The option price shall become immediately
due and payable upon exercise of the option and payment thereof shall be made to
the  Company  as  follows:  (i) in cash  (including  check,  bank draft or money
order), or (ii) at the discretion of the Committee, by delivering to the Company
Shares of Stock  already  owned by the Grantee and having a Fair Market Value on
the date of exercise  equal to the option price or a combination  of such Shares
and cash,  or (iii) by any other  proper  method  specifically  approved  by the
Committee.


                                   ARTICLE III
                 LOANS AND FINANCIAL ACCOMMODATIONS TO GRANTEES

               3.1 PURPOSE.  In order to assist the Grantee with the acquisition
of Shares of Stock pursuant to the exercise of an option granted under the Plan,
including the payment of any taxes  resulting from such exercise,  the Committee
may,  in its  discretion,  whenever,  in the  judgment  of the  Committee,  such
assistance  is permitted by  applicable  law and may  reasonably  be expected to
benefit the Company or a Subsidiary,  authorize, either at the time of the grant
of the option or  thereafter  (a) the  extension of a loan to the Grantee by the
Company,  (b) the payment by the optionee of the purchase price of the Shares of
stock in  installments,  (c) the  guarantee by the Company of a loan obtained by
the Grantee from a third party or (d) make such other reasonable arrangements to
facilitate the exercise of options in accordance with applicable law.

               3.2 TERMS OF LOAN OR  GUARANTEE.  The  Committee  or Board  shall
determine the terms of any loan or guarantee  made pursuant to this Article III,
including  the interest rate and other terms of repayment  thereof,  and whether
such loan or  guarantee  shall be  secured  or  unsecured.  Each  loan  shall be
evidenced  by a  promissory  note having a maximum  term to maturity of not more
than sixty (60) months. The maximum amount of any loan or guarantee shall be the
option price for Shares  purchased  upon  exercise of an option plus (a) related
interest payments and (b) the amount of tax liability incurred by the Grantee as
a result of the exercise of an option. In the case of ISOs, the interest rate on
any loan  authorized by the  Committee  shall not be less than the higher of (i)
the  "prime"  rate as  from  time to time  in  effect  of a  commercial  bank of
recognized  standing  or (ii) the rate of  interest  from time to time  computed
under Section 483 of the Code.


<PAGE>
<PAGE>




               3.3 USE OF  LOANED OR  GUARANTEED  FUNDS.  No amount  loaned to a
Grantee and no amount the  repayment of which is guaranteed by the Company shall
be used for any purpose  other than payment of (i) the purchase  price of Shares
acquired on the  exercise of an option  granted or to be granted  under the Plan
and (ii) taxes attributable to such exercise.


                                   ARTICLE IV
                               GENERAL PROVISIONS

               4.1 ADJUSTMENTS UPON CHANGES IN CAPITALIZATION. (a) The aggregate
number and class of Shares for which options may be granted under the Plan,  the
number and class of Shares covered by each outstanding  option and the price per
Share  thereof  (but  not the  total  price)  and  each  such  option,  shall be
proportionately  adjusted  for any  increase or decrease in the number of issued
shares of common stock of the Company resulting from a stock split,  split-up or
consolidation of Shares or any like capital  adjustment or  reclassification  of
Shares, or the payment of any stock dividends, or any other increase or decrease
in the number of Shares of the Company,  without receipt of consideration by the
Company.

        (b) Subject to any required action by its  stockholders,  if the Company
shall be the surviving  corporation  in any merger or  consolidation,  except as
otherwise  provided below, any option granted  hereunder shall be adjusted so as
to  pertain  and apply to the  securities  to which the  holder of the number of
Shares of the  Company  subject to the option  would have been  entitled in such
merger or consolidation.

        (c) Upon the  dissolution or liquidation of the Company or upon a merger
or  consolidation  of the Company in a transaction in which all or substantially
all of the  stockholders  of the Company  receive  cash,  securities  of another
company or other consideration in exchange for their Shares of Stock, whether or
not  the  Company  is the  surviving  corporation,  or  upon  a  sale  of all or
substantially  all of the assets of the Company,  any option  granted  hereunder
shall terminate,  but the Grantee may, immediately prior to any such transaction
exercise his or her option, in whole or in part, as to the full number of Shares
which he or she would  otherwise  have been  entitled  to  purchase  during  the
remaining  term  of the  option  irrespective  of  any  vesting  or  installment
features.  Notwithstanding the foregoing,  the Company may elect not to permit a
Grantee  to  exercise  his or her  option  immediately  prior  to such  event in
accordance  with the  foregoing,  but in lieu  thereof the  Company  may, in its
discretion and immediately prior to any such dissolution,  liquidation,  merger,
consolidation or sale substitute or cause to be substituted a new option for his
or her option, such new option to be applicable to the stock of the surviving or
acquiring  corporation  or any of its  affiliates  and to be on  terms  no  less
favorable to the Grantee than those contained in his or her prior option.

        (d)  Adjustments  and elections  under this Section 4.1 shall be made by
the Committee whose determination as to what adjustments,  if any, shall be made
and the extent thereof shall be final, binding and conclusive.

               4.2 PRIVILEGES OF STOCK OWNERSHIP. No Grantee  shall  be entitled
to  the  privileges  of  stock  ownership as to any Shares of Stock not actually
issued and delivered to him or her.

               4.3 SECURITIES  REGULATIONS.  (a) Each option shall be subject to
the requirement that if at any time the Board shall in its discretion  determine
that the listing,  registration or  qualification  of the Shares subject to such
option  upon any  securities  exchange or under any federal or state law, or the
approval  or  consent of any  governmental  regulatory  body,  is  necessary  or
desirable in connection with the issuance or purchase of Shares thereunder, such
option  may  not  be  exercised  in  whole  or  in  part

<PAGE>
<PAGE>



unless such listing, registration, qualification, approval or consent shall have
been effected or obtained free from any conditions not reasonably  acceptable to
the Board.

        (b) Unless at the time of the  exercise of an option and the issuance of
the Shares  purchased by a Grantee  pursuant thereto there shall be in effect as
to such Shares a  Registration  Statement  under the  Securities Act of 1933, as
amended  (the  "Act"),  and the rules and  regulations  of the  Commission,  the
Grantee  exercising  such  option  shall  deliver to the  Company at the time of
exercise, a certificate in a form reasonably  satisfactory to the Company and/or
counsel to the Company  (i)  acknowledging  that the Shares so  acquired  may be
"restricted  securities"  within the meaning of Rule 144  promulgated  under the
Act; (ii)  certifying  that he or she is acquiring the Shares issuable to him or
her upon such  exercise  for the  purpose of  investment  and not with a view to
their sale or distribution;  and (iii) containing such Grantee's  agreement that
such Shares may not be sold or otherwise  disposed of except in accordance  with
applicable  provisions of the Act. The Company shall not be required to issue or
deliver  certificates for Shares until there shall have been compliance with all
applicable laws,  rules and regulations,  including rules and regulations of the
Commission.

               4.4  SUSPENSION,  AMENDMENT  AND  TERMINATION  OF THE  PLAN.  The
Committee  may at any time suspend,  amend or terminate the Plan,  provided that
the  approval of the Board of  Directors of the Company will be required for any
amendment which will:

        (a)    increase  the  maximum  number  of  Shares  which  may be  issued
               pursuant the exercise of options granted under the Plan; or

        (b)    change the provisions of Section 1.4; or

        (c)    permit  the grant of any ISO under the Plan with an option  price
               less than 100% of the Fair Market Value of the Shares at the time
               such ISO is granted; or

        (d)    extend the term of options  or  the  period  during which options
               may be granted under the Plan; or

        (e)    materially  increase the benefits  provided under the Plan to the
               extent that stockholder  approval would then be required pursuant
               to Rule  16b-3  under the  Securities  Exchange  Act of 1934 (the
               "Exchange Act").

        The power of the  Committee  to amend the Plan under this Section 4.4 is
subject in certain  instances to the  requirements of the Exchange Act and other
provisions  of  applicable  law which may require  stockholder  approval of such
amendments in order to achieve the Company's  objectives and the purposes of the
Plan.

        Unless the Plan shall  theretofore have been terminated by the Committee
or the Board of Directors,  the Plan shall  terminate  August 9, 2002. No option
may  be  granted  during  the  term  of any  suspension  of the  Plan  or  after
termination  of the Plan.  The amendment or  termination  of the Plan shall not,
without  the  written  consent  of the  Grantee,  alter or impair  any rights or
obligations of such Grantee under any option theretofore granted under the Plan.

        With  respect to persons  subject  to  Section 16 of the  Exchange  Act,
transactions  under  the  Plan  are  intended  to  comply  with  all  applicable
conditions of Rule 16b-3 or its successors under the 1934 Act. To the extent any
provision of the Plan or action by the Committee fails to so comply, it shall be
deemed

<PAGE>
<PAGE>


null and void,  to the  extent  permitted  by law and  deemed  advisable  by the
Committee.

               4.5  EFFECTIVE  DATE.  The  effective  date of the Plan  shall be
August 10,  1992,  subject to the  approval  by the holders of a majority of the
Company's   outstanding   stock  within  one  year  of  such   effective   date.
Notwithstanding  anything  in the Plan to the  contrary,  if the Plan shall have
been approved by the Board prior to such  stockholder  approval,  options may be
granted  by  the  Committee  as  provided  herein  subject  to  such  subsequent
stockholder approval.


<PAGE>
<PAGE>


                                           Exhibit B


Just Toys, Inc.
50 West 23rd Street
New York, New York 10010


Ladies and Gentlemen:

        Notice is hereby  given of my  election to purchase [ ] shares of Common
Stock,  $.01 par value (the "Shares"),  of Just Toys,  Inc., at a price of $    
                                                                            ----
per Share,  pursuant to the Company's Stock Option Plan. Enclosed in payment for
the Shares is :


                      my check in the amount of $         .
                ------                           ---------

        *               Shares   having  a  total   value  of  $   , such  value
         ------                                                 ---
being based on the closing price(s) of the shares on the date hereof.

        The following information is supplied for use in issuing and registering
the Shares purchased hereby:

        Number of Certificates and
        Denominations
                                                             -------------------
        Name
                                                             -------------------
        Address
                                                             -------------------

                                                             -------------------

        Social Security Number
                                                             -------------------
Dated:
       ----------------


                                                              Very truly yours,

                                                              ------------------



- ----------------
* Subject to the approval of the Stock Option Committee.


<PAGE>


<PAGE>



                                 JUST TOYS, INC.
                               50 WEST 23RD STREET
                            NEW YORK, NEW YORK 10010



                                                                October 29, 1993



To: Morton J. Levy

        We are pleased to confirm that on October 29, 1993, Just Toys, Inc. (the
"Company")  granted to you options,  pursuant to Article V of the Company's 1992
Incentive and Non- Qualified  Stock Option Plan (the "Plan"),  to purchase 5,000
shares of Common Stock, par value $.01 per share, of the Company,  at a price of
$12.50 per  share.  This  option  shall be  effective  for a period of ten years
commencing on October 29, 1993 (the "Effective Date") and terminating on October
28. 2003.  The options  issued  hereby have been  designated by the Stock Option
Committee as non-qualified options.

        This  option  is  issued  in  accordance  with  and  is  subject  to and
conditioned upon all of the terms and conditions of the Plan (a copy of which is
attached  hereto as  Exhibit A) as from time to time may be  amended,  provided,
however that no future amendment or termination of the Plan shall,  without your
consent,  alter in a manner  adverse  to you or  impair  any of your  rights  or
obligations under this option.  Reference is made to the terms and conditions of
the Plan, all of which are incorporated by reference in this option agreement as
if fully set forth herein.

        This  option  may  be  exercised  according  to  the  following  vesting
schedule:  20% of the shares  covered by this option may be exercised  after the
first  anniversary  of the Effective  Date and an  additional  20% of the shares
covered by this option may be exercised after each successive anniversary of the
Effective Date.

        Unless  at the  time of the  exercise  of  this  option  a  registration
statement under the Securities Act of 1933, as amended (the "Act"), is in effect
as to such shares,  any shares purchased by you upon the exercise of this option
shall be acquired for  investment and not for sale or  distribution,  and if the
Company so requests,  upon any exercise of this option, in whole or in part, you
will  execute and  deliver to the  Company a  certificate  to such  effect.  The
Company shall not be obligated to issue any shares  pursuant to this option,  if
in the  opinion  of  counsel  to the  Company,  the  shares to be so issued  are
required to be  registered  or  otherwise  qualified  under the Act or under any
other  applicable  statute,  regulation  or  ordinance  affecting  the  sale  of
securities,  unless and until such shares have been so  registered  or otherwise
qualified.

        You understand and acknowledge  that,  under existing law, unless at the
time of the 

                                      -2-


<PAGE>
<PAGE>


exercise of its option a registration statement under the Act is in effect as to
such shares: (i) any shares purchased by you upon exercise of this option may be
required to be held indefinitely unless such shares are subsequently  registered
under the Act or an exemption  from such  registration  is  available;  (ii) any
sales of such shares made in reliance  upon Rule 144  promulgated  under the Act
may be made  only in  accordance  with the  terms  and  conditions  of that Rule
(which, under certain circumstances,  restrict the number of shares which may be
sold);  (iii) in the case of  securities  to which  Rule 144 is not  applicable,
compliance with Regulation A promulgated  under the Act or some other disclosure
exemption  will be required;  (iv)  certificates  for shares to be issued to you
hereunder  shall  bear a legend  to the  effect  that the  shares  have not been
registered under the Act and that the shares may not be sold,  hypothecated,  or
otherwise  transferred  in the absence of an  effective  registration  statement
under the Act  relating  thereto or an opinion  of counsel  satisfactory  to the
Company that such  registration  is not required;  (v) the Company will place an
appropriate  "stop  transfer" order with its transfer agent with respect to such
shares; and (vi) the Company has undertaken no obligation to register the shares
or to include the shares in any registration  statement which may be filed by it
subsequent to the issuance of the shares to you. In addition, you understand and
acknowledge  that the Company has no  obligation  to furnish to you  information
necessary to enable you to make sales under Rule 144.

        This option (or installment thereof) is to be exercised by delivering to
the Company a written notice of exercise in the form attached  hereto as Exhibit
B,  together  with payment of the purchase  price of the shares to be purchased.
The  purchase  price is to be paid in cash or,  at the  discretion  of the Stock
Option  Committee,  by delivering shares of the Company's stock already owned by
you and having a fair market value on the date of exercise equal to the exercise
price of the option,  or a combination  of such shares and cash, or otherwise in
accordance with the Plan.

        The Company may establish from time to time,  appropriate  procedures to
provide  for  payment or  withholding  of such  income or other  taxes as may be
required  by law to be paid or withheld in  connection  with the  exercise of an
option.  You shall pay the Company all such amounts  requested by the Company to
permit the Company to take any  deduction  available  to it  resulting  from the
exercise  of an  option.  The  Company  may also  establish,  from time to time,
appropriate  procedures  to  ensure  that the  Company  receives  prompt  advice
concerning the occurrence of any event which may create, or affect the timing or
amount of, any  obligation  to pay or withhold  any such taxes or which may make
available to the Company any tax deduction resulting from the occurrence of such
event, and you will comply with all such procedures so established.

                                      -3-

<PAGE>
<PAGE>





        Kindly  evidence your  acceptance  of this option and your  agreement to
comply with the provisions hereof and of the Plan by executing this letter under
the words "Accepted and Agreed To."


                                                   Sincerely,

                                                   JUST TOYS, INC.


                                                  By:
                                                     ---------------------------
                                                  Name: Allan Rigberg
                                                  Title: Chief Executive Officer

ACCEPTED AND AGREED TO:


- ---------------------------------
Morton J. Levy

                                      -4-

<PAGE>
<PAGE>


                                                                       EXHIBIT A




                                 JUST TOYS, INC.

                              AMENDED AND RESTATED

                               1992 INCENTIVE AND

                         NON-QUALIFIED STOCK OPTION PLAN


                                    ARTICLE I
                          PURPOSE AND SCOPE OF THE PLAN

               1.1  PURPOSE.  This Stock Option Plan (the "Plan") is intended to
assist Just Toys,  Inc. (the  "Company") in attracting and  maintaining a strong
management  for the  Company by  encouraging  ownership  of common  stock of the
Company  by the  Company's  officers,  directors,  independent  contractors  and
employees.  The Plan is also  intended  to enable  the  Company  to  reward  the
efforts,  abilities and  industries  of such  officers,  directors,  independent
contractors  and  employees  who  render  employment  and other  services  which
contribute materially to the success of the Company's business.

               1.2  DEFINITIONS.  For  purposes of the Plan,  unless the context
otherwise indicates, the following definitions shall be applicable:

        (a) "Board" or "Board of Directors"  means the Board of Directors of the
Company, as constituted from time to time.

        (b)    "Code" means the Internal Revenue Code of 1986, as amended.

        (c)    "Commission" means the Securities and Exchange Commission.

        (d)  "Committee"  means the Stock Option  Committee of the Company which
shall  be  composed  of not less  than two  persons  appointed  by the  Board of
Directors,  each of whom  shall  be a  "disinterested  person"  as that  term is
defined in Rule  16b-3(c)(2)(i)  of the General Rules and Regulations  under the
Securities Exchange Act of 1934.

        (e)  "Director"  means  any  person  who is a  member  of the  Board  of
Directors whether or not such person is an Employee.

        (f)  "Employee"  means and includes any person who is an employee of the
Company  or any  Subsidiary  (including  officers  and  directors  who are  also
employees).

        (g) "Fair Market Value" of a Share means (i) if the Shares are quoted on
the NASDAQ National Market System or listed on a national  securities  exchange,
the closing  price on such market or
                                      -5-
<PAGE>
<PAGE>

such  exchange,  (ii) if the Shares are not quoted on the NASDAQ National Market
System or listed on a national securities exchange, the mean between the closing
bid and asked prices  of  publicly-traded  Shares in the over-the-counter market
as reported  on the NASDAQ system or  by  any  nationally  recognized  quotation
service  selected  by  the  Company,  or  (iii)  if  the  Shares  are  not  then
publicly-traded, as determined, in good faith, by the Committee.

        (h) "Grant Date," as used with respect to a particular option, means the
date as of which such option is granted by the Committee pursuant to the Plan.

        (i) "Grantee" means an individual or entity to whom an option is granted
by the Committee pursuant to the Plan.

        (j)  "Incentive  Stock  Option"  and "ISO"  means an option  intended to
qualify under Section 422 of the Code.

        (k) "Independent  Contractor"  means any third party retained or engaged
by the  Company or any  Subsidiary  to provide  services  to the Company or such
Subsidiary, including any employee of such third party providing such services.

        (l) "Non-Qualified Stock Option" or "NQO" means an option which does not
qualify as an ISO.

        (m) "Option  Agreement" means a written  agreement between a Grantee and
the Company  evidencing an option  granted under the Plan,  consistent  with the
provisions of Article II of the Plan.

        (n)  "Service",  as used herein,  means the employment of an Employee by
the Company or any  Subsidiary or the service of a Director as a director of the
Company, or the retention of an Independent  Contractor (including the retention
of an  Independent  Contractor  by whom a Grantee is employed) by the Company or
any Subsidiary.

        (o) "Shares" or "Shares of Stock" means shares of common stock, $.01 par
value,  of the Company.  Shares may consist of authorized but unissued shares or
shares which have been previously issued and reacquired by the Company.

        (p)  "Subsidiary"  of  the  Company,   if  any,  means  and  includes  a
"Subsidiary Corporation" as that term is defined in Section 424(f) of the Code.

               1.3  ADMINISTRATION.  The  Plan  shall  be  administered  by  the
Committee.  Subject to the express provisions of the Plan, the Committee, in its
sole discretion, from time to time, shall determine the persons from among those
eligible under the Plan to whom,  and the time or times at which,  options shall
be granted,  and the number of Shares to be subject to each  option,  whether an
option shall be  designated  an ISO or a NQO and the manner in, and the price at
which, such option may be exercised. In making such determinations the Committee
may take into account recommendations made by management,  the nature and length
of  Service  rendered  by  the  prospective   Grantee,   his  or  her  level  of
compensation,  his or her  past,  present  and  potential  contributions  to the
Company and such other factors as the  Committee  shall in its  discretion  deem
relevant.  Subject  to the  express  provisions  of the  Plan  and any  consents
required by any applicable  laws  affecting the Plan and options,  the Committee
shall have


                                      -6-
<PAGE>
<PAGE>


authority to interpret and construe the Plan,  to  prescribe,  amend and rescind
rules and  regulations  related to it, to determine the terms and  provisions of
the respective Option Agreements and to make all other determinations  necessary
or advisable for the  administration of the Plan. Nothing contained herein shall
be deemed to prevent the Committee in the sound  exercise of business  judgment,
from canceling outstanding options and reissuing new options at a lower exercise
price in the event that the Fair Market  Value per share of Common  Stock at any
time prior to the date of  exercise  falls below the  exercise  price of options
granted pursuant to the Plan.  Shares subject to any such canceled options shall
be immediately  available for reissuance under the Plan. The  determinations  of
the Committee under the Plan shall be conclusive and binding on all persons.

               1.4  ELIGIBILITY  FOR  PARTICIPATION.  Any Director,  Employee or
Independent  Contractor  providing  services to the Company or any Subsidiary or
any employee of such Independent Contractor shall be eligible to receive options
granted  under the Plan,  except  that (i) only  Employees  shall be eligible to
receive  Incentive  Stock  Options  and (ii)  members of the  Committee  are not
eligible to receive  options  under the Plan during their term of service on the
Committee and for a period of one year thereafter.

               1.5  SHARES  SUBJECT  TO  THE  PLAN.  Subject  to  adjustment  as
hereinafter  provided, no more than 600,000 Shares may be issued pursuant to the
exercise  of  options  granted  under  the Plan.  If any  option  shall  expire,
terminate or be canceled for any reason  without  having been exercised in full,
the unpurchased Shares subject thereto shall again be available for the purposes
of the Plan.

               1.6 DURATION OF THE PLAN.  Unless  previously  terminated  by the
Committee or the Board of Directors,  the Plan will terminate on August 9, 2002.
Such termination will not terminate any option then outstanding.

                                   ARTICLE II
                         TERMS AND CONDITIONS OF OPTIONS

               2.1 OPTIONS AND OPTION AGREEMENTS.  Each option granted under the
Plan shall be subject to all of the applicable  terms and conditions of the Plan
and shall be  evidenced  by an Option  Agreement.  The  Option  Agreement  shall
contain  such  terms  and  conditions  not  inconsistent  with  the  Plan as the
Committee may deem appropriate,  including, among other things, when and to what
extent the option is  exercisable,  the number of Shares  that may be  purchased
upon  exercise  of an option,  the price at which  each  Share may be  purchased
pursuant to the  exercise of an option,  the  conditions  to the exercise of any
option and the Grantee's  obligation to remain in the continuous  Service of the
Company. The provisions of Option Agreements need not be identical.

               2.2  EXERCISABILITY  AND TERM.  (a) Except as otherwise  provided
below,  the  Committee  shall  determine the term of each option and whether the
option shall be exercisable in full or in installments  and, if in installments,
the number of installments.  No option, however, may remain outstanding for more
than ten years after the Grant Date.

        (b) Except as otherwise  provided  herein,  an option  granted under the
Plan may be  exercised  from time to time during its term for the full number of
Shares then purchasable upon exercise of the option or from time to time for any
part thereof.

        (c)  Except  as  otherwise  provided  below,   options  shall  terminate
immediately upon the


                                      -7-
<PAGE>
<PAGE>



termination of the Service of the Grantee.  Options granted under the Plan shall
not,  however,  be  affected  by any change of  Service  so long as the  Grantee
continues to be a Director, Employee or Independent Contractor.

        (d)  If a  Grantee  dies  while  he or she is a  Director,  Employee  or
Independent  Contractor  or within three months  after the  termination  of such
option holder's  Service by reason of retirement with the written consent of the
Company,  such option may be  exercised  within one year (or such other  shorter
period as determined  by the  Committee  and specified in the Option  Agreement)
from the date of such Grantee's death by his or her personal  representative  or
representatives,  or by the person or persons to whom the Grantee's rights under
the option pass by will or by the applicable  laws of descent and  distribution;
provided,  however, that an option may not be exercised after its expiration and
provided further that such option may only be exercised for the number of Shares
which could have been purchased by the Grantee on the date of his or her death.

        (e) If a Grantee  voluntarily  retires or quits his or her Service  with
the  written  consent of the Company or a  Subsidiary,  or if the Service of the
Grantee is terminated by the Company or Subsidiary for reasons other than cause,
such Grantee may exercise his or her option at any time prior to the  expiration
of the  original  option  period as  specified  in the Option  Agreement  or the
expiration  of three months (or such other period as determined by the Committee
and specified in the Option Agreement),  whichever shall occur first;  provided,
however,  that no option may be  exercised  after its  expiration  and  provided
further  that the Grantee may only  exercise his or her option for the number of
Shares which he or she could have purchased as of the date such Grantee  retired
or  quit  his or her  Service  or the  date  the  Service  of such  Grantee  was
terminated.

        (f)  Notwithstanding  Subsections  (c), (d) and (e) above, the Committee
may in its sole  discretion,  with  respect  to any or all NQOs  granted  by it,
provide that in the event that the Service of a holder of an NQO shall terminate
for any reason, including without limitation death, disability, termination with
or without cause or retirement  with or without the consent of the Company,  the
NQOs held by such holder,  to the extent of the number of Shares subject to such
NQO which were not  purchasable  by him or her on the date of termination of his
or her Service,  shall forthwith  terminate and that any NQOs exercisable on the
date of such termination  shall remain  exercisable until the expiration of such
NQO unless earlier terminated  pursuant to the provisions of this Plan or of the
agreement pursuant to which the NQO is granted.

        (g) Options may be  terminated  at any  time by  agreement  between  the
Company and the Grantee.

        (h)  Nothing  herein   contained  shall  impose  upon  the  Company  the
obligation to continue the Service of any Grantee.  The rights of the Company to
terminate the Service of a Grantee shall not be diminished or affected by reason
of the granting of an Option.

               2.3 OPTION  PRICE.  (a) Except as provided in  subsection  2.3(c)
hereof,  the option price per Share shall be  determined by the Committee at the
time the option is  granted,  but shall not,  in the case of ISOs,  be less than
100% of the Fair Market Value of a Share on the Grant Date. In the case of NQOs,
the option  price per Share may be less than,  equal to or greater than the Fair
Market Value of a Share on the Grant Date.  The  Committee may modify the option
price of  outstanding  options or cancel  such  options and grant new options in
lieu thereof at a new option price,  provided  that, in the case of



                                      -8-
<PAGE>
<PAGE>


ISOs,  the option price of such modified or new option may not be less than 100%
of the Fair Market Value of a Share on the date of such action by the Committee.

        (b) To the extent that the aggregate  Fair Market Value  (determined  at
the time an ISO is  granted)  of the  Shares  with  respect  to  which  ISOs are
exercisable for the first time by an Employee during any calendar year under all
incentive  stock  option  plans  of the  Company  and its  Subsidiaries  exceeds
$100,000, such ISOs will be treated as NQOs. The foregoing rule shall be applied
by taking  ISOs into  account  in the order in which they were  granted.  In the
event  outstanding  ISOs granted to an Employee become  immediately  exercisable
under Section  4.1(c)  hereof,  such ISOs will, to the extent the aggregate Fair
Market Value thereof exceeds $100,000, be treated as NQOs.

        (c) An ISO may be granted to an Employee owning, or who is considered as
owning by applying  the rules of  ownership  set forth in Section  424(d) of the
Code,  over ten  percent of the total  combined  voting  power of all classes of
capital  stock of the Company or any  Subsidiary if the option price of such ISO
equals or exceeds  110% of the Fair Market  Value of a Share  subject to the ISO
and such ISO shall expire not more than five years from the date of grant.

               2.4 NONTRANSFERABILITY. No option granted under the Plan shall be
transferable by the Grantee otherwise than by will or by the laws of descent and
distribution and shall be exercisable  during the lifetime of the Grantee solely
by such Grantee.

               2.5 METHOD OF EXERCISE.  A Grantee electing to exercise an option
shall  exercise such option by delivering to the Company  written notice of such
election to exercise,  specifying  the number of Shares such Grantee has elected
to purchase,  together  with the option price for the Shares being  purchased in
accordance with the terms of Section 2.6 below.

               2.6 PAYMENT FOR SHARES. The option price shall become immediately
due and payable upon exercise of the option and payment thereof shall be made to
the  Company  as  follows:  (i) in cash  (including  check,  bank draft or money
order), or (ii) at the discretion of the Committee, by delivering to the Company
Shares of Stock  already  owned by the Grantee and having a Fair Market Value on
the date of exercise  equal to the option price or a combination  of such Shares
and cash,  or (iii) by any other  proper  method  specifically  approved  by the
Committee.


                                   ARTICLE III
                 LOANS AND FINANCIAL ACCOMMODATIONS TO GRANTEES

               3.1 PURPOSE.  In order to assist the Grantee with the acquisition
of Shares of Stock pursuant to the exercise of an option granted under the Plan,
including the payment of any taxes  resulting from such exercise,  the Committee
may,  in its  discretion,  whenever,  in the  judgment  of the  Committee,  such
assistance  is permitted by  applicable  law and may  reasonably  be expected to
benefit the Company or a Subsidiary,  authorize, either at the time of the grant
of the option or  thereafter  (a) the  extension of a loan to the Grantee by the
Company,  (b) the payment by the optionee of the purchase price of the Shares of
stock in  installments,  (c) the  guarantee by the Company of a loan obtained by
the Grantee from a third party or (d) make such other reasonable arrangements to
facilitate the exercise of options in accordance with applicable law.


                                      -9-
<PAGE>
<PAGE>

               3.2 TERMS OF LOAN OR  GUARANTEE.  The  Committee  or Board  shall
determine the terms of any loan or guarantee  made pursuant to this Article III,
including  the interest rate and other terms of repayment  thereof,  and whether
such loan or  guarantee  shall be  secured  or  unsecured.  Each  loan  shall be
evidenced  by a  promissory  note having a maximum  term to maturity of not more
than sixty (60) months. The maximum amount of any loan or guarantee shall be the
option price for Shares  purchased  upon  exercise of an option plus (a) related
interest payments and (b) the amount of tax liability incurred by the Grantee as
a result of the exercise of an option. In the case of ISOs, the interest rate on
any loan  authorized by the  Committee  shall not be less than the higher of (i)
the  "prime"  rate as  from  time to time  in  effect  of a  commercial  bank of
recognized  standing  or (ii) the rate of  interest  from time to time  computed
under Section 483 of the Code.

               3.3 USE OF  LOANED OR  GUARANTEED  FUNDS.  No amount  loaned to a
Grantee and no amount the  repayment of which is guaranteed by the Company shall
be used for any purpose  other than payment of (i) the purchase  price of Shares
acquired on the  exercise of an option  granted or to be granted  under the Plan
and (ii) taxes attributable to such exercise.


                                   ARTICLE IV
                               GENERAL PROVISIONS

               4.1 ADJUSTMENTS UPON CHANGES IN CAPITALIZATION. (a) The aggregate
number and class of Shares for which options may be granted under the Plan,  the
number and class of Shares covered by each outstanding  option and the price per
Share  thereof  (but  not the  total  price)  and  each  such  option,  shall be
proportionately  adjusted  for any  increase or decrease in the number of issued
shares of common stock of the Company resulting from a stock split,  split-up or
consolidation of Shares or any like capital  adjustment or  reclassification  of
Shares, or the payment of any stock dividends, or any other increase or decrease
in the number of Shares of the Company,  without receipt of consideration by the
Company.

        (b) Subject to any required action by its  stockholders,  if the Company
shall be the surviving  corporation  in any merger or  consolidation,  except as
otherwise  provided below, any option granted  hereunder shall be adjusted so as
to  pertain  and apply to the  securities  to which the  holder of the number of
Shares of the  Company  subject to the option  would have been  entitled in such
merger or consolidation.

        (c) Upon the  dissolution or liquidation of the Company or upon a merger
or  consolidation  of the Company in a transaction in which all or substantially
all of the  stockholders  of the Company  receive  cash,  securities  of another
company or other consideration in exchange for their Shares of Stock, whether or
not  the  Company  is the  surviving  corporation,  or  upon  a  sale  of all or
substantially  all of the assets of the Company,  any option  granted  hereunder
shall terminate,  but the Grantee may, immediately prior to any such transaction
exercise his or her option, in whole or in part, as to the full number of Shares
which he or she would  otherwise  have been  entitled  to  purchase  during  the
remaining  term  of the  option  irrespective  of  any  vesting  or  installment
features.  Notwithstanding the foregoing,  the Company may elect not to permit a
Grantee  to  exercise  his or her  option  immediately  prior  to such  event in
accordance  with the  foregoing,  but in lieu  thereof the  Company  may, in its
discretion and immediately prior to any such dissolution,  liquidation,  merger,
consolidation or sale substitute or cause to be substituted a new option for his
or her option, such new option to be applicable to the stock of the surviving or
acquiring  corporation  or any of its  affiliates  and to be on  terms  no  less
favorable to the Grantee than those contained in his or her prior option.


                                      -10-
<PAGE>
<PAGE>




        (d)  Adjustments  and elections  under this Section 4.1 shall be made by
the Committee whose determination as to what adjustments,  if any, shall be made
and the extent thereof shall be final, binding and conclusive.

               4.2 PRIVILEGES OF STOCK  OWNERSHIP.  No Grantee shall be entitled
to the  privileges  of stock  ownership  as to any Shares of Stock not  actually
issued and delivered to him or her.

               4.3 SECURITIES  REGULATIONS.  (a) Each option shall be subject to
the requirement that if at any time the Board shall in its discretion  determine
that the listing,  registration or  qualification  of the Shares subject to such
option  upon any  securities  exchange or under any federal or state law, or the
approval  or  consent of any  governmental  regulatory  body,  is  necessary  or
desirable in connection with the issuance or purchase of Shares thereunder, such
option  may  not  be  exercised  in  whole  or  in  part  unless  such  listing,
registration,  qualification,  approval or consent  shall have been  effected or
obtained free from any conditions not reasonably acceptable to the Board.

        (b) Unless at the time of the  exercise of an option and the issuance of
the Shares  purchased by a Grantee  pursuant thereto there shall be in effect as
to such Shares a  Registration  Statement  under the  Securities Act of 1933, as
amended  (the  "Act"),  and the rules and  regulations  of the  Commission,  the
Grantee  exercising  such  option  shall  deliver to the  Company at the time of
exercise, a certificate in a form reasonably  satisfactory to the Company and/or
counsel to the Company  (i)  acknowledging  that the Shares so  acquired  may be
"restricted  securities"  within the meaning of Rule 144  promulgated  under the
Act; (ii)  certifying  that he or she is acquiring the Shares issuable to him or
her upon such  exercise  for the  purpose of  investment  and not with a view to
their sale or distribution;  and (iii) containing such Grantee's  agreement that
such Shares may not be sold or otherwise  disposed of except in accordance  with
applicable  provisions of the Act. The Company shall not be required to issue or
deliver  certificates for Shares until there shall have been compliance with all
applicable laws,  rules and regulations,  including rules and regulations of the
Commission.

               4.4  SUSPENSION,  AMENDMENT  AND  TERMINATION  OF THE  PLAN.  The
Committee  may at any time suspend,  amend or terminate the Plan,  provided that
the  approval of the Board of  Directors of the Company will be required for any
amendment which will:

        (a)    increase  the  maximum  number  of  Shares  which  may be  issued
               pursuant the exercise of options granted under the Plan; or

        (b)    change the provisions of Section 1.4; or

        (c)    permit  the grant of any ISO under the Plan with an option  price
               less than 100% of the Fair Market Value of the Shares at the time
               such ISO is granted; or

        (d)    extend the term of options or the period during which options may
               be granted under the Plan; or

        (e)    materially  increase the benefits  provided under the Plan to the
               extent that stockholder  approval would then be required pursuant
               to Rule  16b-3  under the  Securities  Exchange  Act of 1934 (the
               "Exchange Act").



                                      -11-
<PAGE>
<PAGE>



        The power of the  Committee  to amend the Plan under this Section 4.4 is
subject in certain  instances to the  requirements of the Exchange Act and other
provisions  of  applicable  law which may require  stockholder  approval of such
amendments in order to achieve the Company's  objectives and the purposes of the
Plan.

        Unless the Plan shall  theretofore have been terminated by the Committee
or the Board of Directors,  the Plan shall  terminate  August 9, 2002. No option
may  be  granted  during  the  term  of any  suspension  of the  Plan  or  after
termination  of the Plan.  The amendment or  termination  of the Plan shall not,
without  the  written  consent  of the  Grantee,  alter or impair  any rights or
obligations of such Grantee under any option theretofore granted under the Plan.

        With  respect to persons  subject  to  Section 16 of the  Exchange  Act,
transactions  under  the  Plan  are  intended  to  comply  with  all  applicable
conditions of Rule 16b-3 or its successors under the 1934 Act. To the extent any
provision of the Plan or action by the Committee fails to so comply, it shall be
deemed null and void, to the extent permitted by law and deemed advisable by the
Committee.

               4.5  EFFECTIVE  DATE.  The  effective  date of the Plan  shall be
August 10,  1992,  subject to the  approval  by the holders of a majority of the
Company's   outstanding   stock  within  one  year  of  such   effective   date.
Notwithstanding  anything  in the Plan to the  contrary,  if the Plan shall have
been approved by the Board prior to such  stockholder  approval,  options may be
granted  by  the  Committee  as  provided  herein  subject  to  such  subsequent
stockholder approval.


                                    ARTICLE V
                             NON-EMPLOYEE DIRECTORS

               5.1  GRANT  OF  OPTIONS.  Each  Non-Employee  Director  shall  be
entitled to receive, on the date such Non-Employee  Director is first elected as
a Director of the  Company  and on each  anniversary  thereof  (each,  an "Award
Date"), non-qualified stock options to purchase 5,000 Shares. The purchase price
per share of Common Stock under each option shall be one hundred  percent (100%)
of the Fair Market Value of the Common Stock on the applicable  Award Date. Such
options shall become  exercisable  as to 20% of the Shares  covered  thereby one
year after the Award  Date and as to an  additional  20% of the  Shares  covered
thereby on each of the four succeeding  anniversaries of the Award Date on which
such  Non-Employee  Director  is then a  Non-Employee  Director  and has  served
continuously as such since the Award Date. Each option granted under the plan to
Non-Employee  Directors  shall  constitute a  non-qualified  stock  option.  All
instruments  evidencing options granted to Non-Employee Directors under the Plan
shall be in such form as shall be consistent  with the Plan. For purposes of the
Plan, the term Non-Employee  Director shall mean any Director of the Company who
is not an Employee and who is not on the Award Date providing and has not at any
time within six months prior thereto provided,  legal or consulting  services to
the Company.

               5.2 AMENDMENT OF THIS ARTICLE.  The  provisions of this Article 5
shall not be amended more than once every six months, other than to comport with
changes in the Code, the Employee  Retirement  Income Security Act, or the Rules
thereunder.



                                      -12-


<PAGE>
<PAGE>
                                         Exhibit B

Just Toys, Inc.
50 West 23rd Street
New York, New York 10010


Ladies and Gentlemen:

        Notice is hereby  given of my  election to purchase [ ] shares of Common
Stock,  $.01 par value (the "Shares"),  of Just Toys,  Inc., at a price of $ per
Share,  pursuant to the Company's Stock Option Plan. Enclosed in payment for the
Shares is :


                             my check in the amount of $         .
                      -------                           ---------

        *               Shares   having  a  total   value  of  $  ,  such  value
        ------ --------                                        ---
being based on the closing price(s) of the shares on the date hereof.

        The following information is supplied for use in issuing and registering
the Shares purchased hereby:

        Number of Certificates and
        Denominations
                                                                ----------------
        Name
                                                                ----------------

        Address
                                                                ----------------
                                                                ----------------
        Social Security Number
                                                                ----------------

Dated:
      ----------------------


                                                               Very truly yours,


                                                                ----------------
- ----------------
* Subject to the approval of the Stock Option Committee.


<PAGE>



<PAGE>

                                 JUST TOYS, INC.
                               50 WEST 23RD STREET
                            NEW YORK, NEW YORK 10010



                                                               November 22, 1994



To: Morton Levy

        We are pleased to confirm  that on November 22,  1994,  Just Toys,  Inc.
(the "Company") granted to you options, pursuant to the Company's 1992 Incentive
and  Non-Qualified  Stock Option Plan (the "Plan"),  to purchase 5,000 shares of
Common Stock, par value $.01 per share, of the Company, at a price of $3.625 per
share.  This option shall be effective  for a period of ten years  commencing on
November 22, 1994 (the  "Effective  Date") and terminating on November 22, 2004.
The options issued hereby have been designated by the Stock Option  Committee as
non-qualified options.

        This  option  is  issued  in  accordance  with  and  is  subject  to and
conditioned upon all of the terms and conditions of the Plan (a copy of which is
attached  hereto as  Exhibit A) as from time to time may be  amended,  provided,
however that no future amendment or termination of the Plan shall,  without your
consent,  alter in a manner  adverse  to you or  impair  any of your  rights  or
obligations under this option.  Reference is made to the terms and conditions of
the Plan, all of which are incorporated by reference in this option agreement as
if fully set forth herein.

        This  option  may  be  exercised  according  to  the  following  vesting
schedule:  20% of the shares  covered by this option may be exercised  after the
first  anniversary  of the Effective  Date and an  additional  20% of the shares
covered by this option may be exercised after each successive anniversary of the
Effective Date.

        Unless  at the  time of the  exercise  of  this  option  a  registration
statement under the Securities Act of 1933, as amended (the "Act"), is in effect
as to such shares,  any shares purchased by you upon the exercise of this option
shall be acquired for  investment and not for sale or  distribution,  and if the
Company so requests,  upon any exercise of this option, in whole or in part, you
will  execute and  deliver to the  Company a  certificate  to such  effect.  The
Company shall not be obligated to issue any shares  pursuant to this option,  if
in the  opinion  of  counsel  to the  Company,  the  shares to be so issued  are
required to be  registered  or  otherwise  qualified  under the Act or under any
other  applicable  statute,  regulation  or  ordinance  affecting  the  sale  of
securities,  unless and until such shares have been so  registered  or otherwise
qualified.

        You understand and acknowledge  that,  under existing law, unless at the
time of the

<PAGE>
<PAGE>


exercise of its option a registration statement under the Act is in effect as to
such shares: (i) any shares purchased by you upon exercise of this option may be
required to be held indefinitely unless such shares are subsequently  registered
under the Act or an exemption  from such  registration  is  available;  (ii) any
sales of such shares made in reliance  upon Rule 144  promulgated  under the Act
may be made  only in  accordance  with the  terms  and  conditions  of that Rule
(which, under certain circumstances,  restrict the number of shares which may be
sold);  (iii) in the case of  securities  to which  Rule 144 is not  applicable,
compliance with Regulation A promulgated  under the Act or some other disclosure
exemption  will be required;  (iv)  certificates  for shares to be issued to you
hereunder  shall  bear a legend  to the  effect  that the  shares  have not been
registered under the Act and that the shares may not be sold,  hypothecated,  or
otherwise  transferred  in the absence of an  effective  registration  statement
under the Act  relating  thereto or an opinion  of counsel  satisfactory  to the
Company that such  registration  is not required;  (v) the Company will place an
appropriate  "stop  transfer" order with its transfer agent with respect to such
shares; and (vi) the Company has undertaken no obligation to register the shares
or to include the shares in any registration  statement which may be filed by it
subsequent to the issuance of the shares to you. In addition, you understand and
acknowledge  that the Company has no  obligation  to furnish to you  information
necessary to enable you to make sales under Rule 144.

        This option (or installment thereof) is to be exercised by delivering to
the Company a written notice of exercise in the form attached  hereto as Exhibit
B,  together  with payment of the purchase  price of the shares to be purchased.
The  purchase  price is to be paid in cash or,  at the  discretion  of the Stock
Option  Committee,  by delivering shares of the Company's stock already owned by
you and having a fair market value on the date of exercise equal to the exercise
price of the option,  or a combination  of such shares and cash, or otherwise in
accordance with the Plan.

        The Company may establish from time to time,  appropriate  procedures to
provide  for  payment or  withholding  of such  income or other  taxes as may be
required  by law to be paid or withheld in  connection  with the  exercise of an
option.  You shall pay the Company all such amounts  requested by the Company to
permit the Company to take any  deduction  available  to it  resulting  from the
exercise  of an  option.  The  Company  may also  establish,  from time to time,
appropriate  procedures  to  ensure  that the  Company  receives  prompt  advice
concerning the occurrence of any event which may create, or affect the timing or
amount of, any  obligation  to pay or withhold  any such taxes or which may make
available to the Company any tax deduction resulting from the occurrence of such
event, and you will comply with all such procedures so established.


<PAGE>
<PAGE>





        Kindly  evidence your  acceptance  of this option and your  agreement to
comply with the provisions hereof and of the Plan by executing this letter under
the words "Accepted and Agreed To."


                                                  Sincerely,

                                                  JUST TOYS, INC.


                                                  By:
                                                     ---------------------------
                                                  Name: Allan Rigberg
                                                  Title: Chief Executive Officer

ACCEPTED AND AGREED TO:


- ------------------------------
Morton Levy
                                       -4-

<PAGE>
<PAGE>


                                                                       EXHIBIT A




                                 JUST TOYS, INC.

                              AMENDED AND RESTATED

                               1992 INCENTIVE AND

                         NON-QUALIFIED STOCK OPTION PLAN


                                    ARTICLE I
                          PURPOSE AND SCOPE OF THE PLAN

               1.1  PURPOSE.  This Stock Option Plan (the "Plan") is intended to
assist Just Toys,  Inc. (the  "Company") in attracting and  maintaining a strong
management  for the  Company by  encouraging  ownership  of common  stock of the
Company  by the  Company's  officers,  directors,  independent  contractors  and
employees.  The Plan is also  intended  to enable  the  Company  to  reward  the
efforts,  abilities and  industries  of such  officers,  directors,  independent
contractors  and  employees  who  render  employment  and other  services  which
contribute materially to the success of the Company's business.

               1.2  DEFINITIONS.  For  purposes  of the Plan, unless the context
otherwise indicates, the following definitions shall be applicable:

        (a) "Board" or "Board of Directors"  means the Board of Directors of the
Company, as constituted from time to time.

        (b)    "Code" means the Internal Revenue Code of 1986, as amended.

        (c)    "Commission" means the Securities and Exchange Commission.

        (d)  "Committee"  means the Stock Option  Committee of the Company which
shall  be  composed  of not less  than two  persons  appointed  by the  Board of
Directors,  each of whom  shall  be a  "disinterested  person"  as that  term is
defined in Rule  16b-3(c)(2)(i)  of the General Rules and Regulations  under the
Securities Exchange Act of 1934.

        (e)  "Director"  means  any  person  who is a  member  of the  Board  of
Directors whether or not such person is an Employee.

        (f)  "Employee"  means and includes any person who is an employee of the
Company  or any  Subsidiary  (including  officers  and  directors  who are  also
employees).

        (g) "Fair Market Value" of a Share means (i) if the Shares are quoted on
the NASDAQ National Market System or listed on a national  securities  exchange,
the closing  price on such market or


                                      -5-
<PAGE>
<PAGE>


such exchange,  (ii) if the Shares are not quoted on the NASDAQ  National Market
System or listed on a national securities exchange, the mean between the closing
bid and asked prices of publicly-traded Shares in the over-the-counter market as
reported on the NASDAQ system or by any nationally  recognized quotation service
selected by the Company, or (iii) if the Shares are not then publicly-traded, as
determined, in good faith, by the Committee.

        (h) "Grant Date," as used with respect to a particular option, means the
date as of which such option is granted by the Committee pursuant to the Plan.

        (i) "Grantee" means an individual or entity to whom an option is granted
by the Committee pursuant to the Plan.

        (j)  "Incentive  Stock  Option"  and "ISO"  means an option  intended to
qualify under Section 422 of the Code.

        (k) "Independent  Contractor"  means any third party retained or engaged
by the  Company or any  Subsidiary  to provide  services  to the Company or such
Subsidiary, including any employee of such third party providing such services.

        (l) "Non-Qualified Stock Option" or "NQO" means an option which does not
qualify as an ISO.

        (m) "Option  Agreement" means a written  agreement between a Grantee and
the Company  evidencing an option  granted under the Plan,  consistent  with the
provisions of Article II of the Plan.

        (n)  "Service",  as used herein,  means the employment of an Employee by
the Company or any  Subsidiary or the service of a Director as a director of the
Company, or the retention of an Independent  Contractor (including the retention
of an  Independent  Contractor  by whom a Grantee is employed) by the Company or
any Subsidiary.

        (o) "Shares" or "Shares of Stock" means shares of common stock, $.01 par
value,  of the Company.  Shares may consist of authorized but unissued shares or
shares which have been previously issued and reacquired by the Company.

        (p)  "Subsidiary"  of  the  Company,   if  any,  means  and  includes  a
"Subsidiary Corporation" as that term is defined in Section 424(f) of the Code.

               1.3  ADMINISTRATION.  The  Plan  shall  be  administered  by  the
Committee.  Subject to the express provisions of the Plan, the Committee, in its
sole discretion, from time to time, shall determine the persons from among those
eligible under the Plan to whom,  and the time or times at which,  options shall
be granted,  and the number of Shares to be subject to each  option,  whether an
option shall be  designated  an ISO or a NQO and the manner in, and the price at
which, such option may be exercised. In making such determinations the Committee
may take into account recommendations made by management,  the nature and length
of  Service  rendered  by  the  prospective   Grantee,   his  or  her  level  of
compensation,  his or her  past,  present  and  potential  contributions  to the
Company and such other factors as the  Committee  shall in its  discretion  deem
relevant.  Subject  to the  express  provisions  of the  Plan  and any  consents
required by any applicable  laws  affecting the Plan and options,  the Committee
shall have



                                      -6-
<PAGE>
<PAGE>



authority to interpret and construe the Plan,  to  prescribe,  amend and rescind
rules and  regulations  related to it, to determine the terms and  provisions of
the respective Option Agreements and to make all other determinations  necessary
or advisable for the  administration of the Plan. Nothing contained herein shall
be deemed to prevent the Committee in the sound  exercise of business  judgment,
from canceling outstanding options and reissuing new options at a lower exercise
price in the event that the Fair Market  Value per share of Common  Stock at any
time prior to the date of  exercise  falls below the  exercise  price of options
granted pursuant to the Plan.  Shares subject to any such canceled options shall
be immediately  available for reissuance under the Plan. The  determinations  of
the Committee under the Plan shall be conclusive and binding on all persons.

               1.4  ELIGIBILITY  FOR  PARTICIPATION.  Any Director,  Employee or
Independent  Contractor  providing  services to the Company or any Subsidiary or
any employee of such Independent Contractor shall be eligible to receive options
granted  under the Plan,  except  that (i) only  Employees  shall be eligible to
receive  Incentive  Stock  Options  and (ii)  members of the  Committee  are not
eligible to receive  options  under the Plan during their term of service on the
Committee and for a period of one year thereafter.

               1.5  SHARES  SUBJECT  TO  THE  PLAN.  Subject  to  adjustment  as
hereinafter  provided, no more than 600,000 Shares may be issued pursuant to the
exercise  of  options  granted  under  the Plan.  If any  option  shall  expire,
terminate or be canceled for any reason  without  having been exercised in full,
the unpurchased Shares subject thereto shall again be available for the purposes
of the Plan.

               1.6 DURATION OF THE PLAN.  Unless  previously  terminated  by the
Committee or the Board of Directors,  the Plan will terminate on August 9, 2002.
Such termination will not terminate any option then outstanding.

                                          ARTICLE II
                                TERMS AND CONDITIONS OF OPTIONS

               2.1 OPTIONS AND OPTION AGREEMENTS.  Each option granted under the
Plan shall be subject to all of the applicable  terms and conditions of the Plan
and shall be  evidenced  by an Option  Agreement.  The  Option  Agreement  shall
contain  such  terms  and  conditions  not  inconsistent  with  the  Plan as the
Committee may deem appropriate,  including, among other things, when and to what
extent the option is  exercisable,  the number of Shares  that may be  purchased
upon  exercise  of an option,  the price at which  each  Share may be  purchased
pursuant to the  exercise of an option,  the  conditions  to the exercise of any
option and the Grantee's  obligation to remain in the continuous  Service of the
Company. The provisions of Option Agreements need not be identical.

               2.2  EXERCISABILITY  AND TERM.  (a) Except as otherwise  provided
below,  the  Committee  shall  determine the term of each option and whether the
option shall be exercisable in full or in installments  and, if in installments,
the number of installments.  No option, however, may remain outstanding for more
than ten years after the Grant Date.

        (b) Except as otherwise  provided  herein,  an option  granted under the
Plan may be  exercised  from time to time during its term for the full number of
Shares then purchasable upon exercise of the option or from time to time for any
part thereof.

        (c)  Except  as  otherwise  provided  below,   options  shall  terminate
immediately upon the


                                      -7-
<PAGE>
<PAGE>



termination of the Service of the Grantee.  Options granted under the Plan shall
not,  however,  be  affected  by any change of  Service  so long as the  Grantee
continues to be a Director, Employee or Independent Contractor.

        (d)  If a  Grantee  dies  while  he or she is a  Director,  Employee  or
Independent  Contractor  or within three months  after the  termination  of such
option holder's  Service by reason of retirement with the written consent of the
Company,  such option may be  exercised  within one year (or such other  shorter
period as determined  by the  Committee  and specified in the Option  Agreement)
from the date of such Grantee's death by his or her personal  representative  or
representatives,  or by the person or persons to whom the Grantee's rights under
the option pass by will or by the applicable  laws of descent and  distribution;
provided,  however, that an option may not be exercised after its expiration and
provided further that such option may only be exercised for the number of Shares
which could have been purchased by the Grantee on the date of his or her death.

        (e) If a Grantee  voluntarily  retires or quits his or her Service  with
the  written  consent of the Company or a  Subsidiary,  or if the Service of the
Grantee is terminated by the Company or Subsidiary for reasons other than cause,
such Grantee may exercise his or her option at any time prior to the  expiration
of the  original  option  period as  specified  in the Option  Agreement  or the
expiration  of three months (or such other period as determined by the Committee
and specified in the Option Agreement),  whichever shall occur first;  provided,
however,  that no option may be  exercised  after its  expiration  and  provided
further  that the Grantee may only  exercise his or her option for the number of
Shares which he or she could have purchased as of the date such Grantee  retired
or  quit  his or her  Service  or the  date  the  Service  of such  Grantee  was
terminated.

        (f)  Notwithstanding  Subsections  (c), (d) and (e) above, the Committee
may in its sole  discretion,  with  respect  to any or all NQOs  granted  by it,
provide that in the event that the Service of a holder of an NQO shall terminate
for any reason, including without limitation death, disability, termination with
or without cause or retirement  with or without the consent of the Company,  the
NQOs held by such holder,  to the extent of the number of Shares subject to such
NQO which were not  purchasable  by him or her on the date of termination of his
or her Service,  shall forthwith  terminate and that any NQOs exercisable on the
date of such termination  shall remain  exercisable until the expiration of such
NQO unless earlier terminated  pursuant to the provisions of this Plan or of the
agreement pursuant to which the NQO is granted.

        (g)     Options may be  terminated  at any time by agreement between the
Company and the Grantee.

        (h)  Nothing  herein   contained  shall  impose  upon  the  Company  the
obligation to continue the Service of any Grantee.  The rights of the Company to
terminate the Service of a Grantee shall not be diminished or affected by reason
of the granting of an Option.

               2.3 OPTION  PRICE.  (a) Except as provided in  subsection  2.3(c)
hereof,  the option price per Share shall be  determined by the Committee at the
time the option is  granted,  but shall not,  in the case of ISOs,  be less than
100% of the Fair Market Value of a Share on the Grant Date. In the case of NQOs,
the option  price per Share may be less than,  equal to or greater than the Fair
Market Value of a Share on the Grant Date.  The  Committee may modify the option
price of  outstanding  options or cancel  such  options and grant new options in
lieu thereof at a new option price, provided that, in the case of



                                      -8-
<PAGE>
<PAGE>

ISOs,  the option price of such modified or new option may not be less than 100%
of the Fair Market Value of a Share on the date of such action by the Committee.

        (b) To the extent that the aggregate  Fair Market Value  (determined  at
the time an ISO is  granted)  of the  Shares  with  respect  to  which  ISOs are
exercisable for the first time by an Employee during any calendar year under all
incentive  stock  option  plans  of the  Company  and its  Subsidiaries  exceeds
$100,000, such ISOs will be treated as NQOs. The foregoing rule shall be applied
by taking  ISOs into  account  in the order in which they were  granted.  In the
event  outstanding  ISOs granted to an Employee become  immediately  exercisable
under Section  4.1(c)  hereof,  such ISOs will, to the extent the aggregate Fair
Market Value thereof exceeds $100,000, be treated as NQOs.

        (c) An ISO may be granted to an Employee owning, or who is considered as
owning by applying  the rules of  ownership  set forth in Section  424(d) of the
Code,  over ten  percent of the total  combined  voting  power of all classes of
capital  stock of the Company or any  Subsidiary if the option price of such ISO
equals or exceeds  110% of the Fair Market  Value of a Share  subject to the ISO
and such ISO shall expire not more than five years from the date of grant.

               2.4 NONTRANSFERABILITY. No option granted under the Plan shall be
transferable by the Grantee otherwise than by will or by the laws of descent and
distribution and shall be exercisable  during the lifetime of the Grantee solely
by such Grantee.

               2.5 METHOD OF EXERCISE.  A Grantee electing to exercise an option
shall  exercise such option by delivering to the Company  written notice of such
election to exercise,  specifying  the number of Shares such Grantee has elected
to purchase,  together  with the option price for the Shares being  purchased in
accordance with the terms of Section 2.6 below.

               2.6 PAYMENT FOR SHARES. The option price shall become immediately
due and payable upon exercise of the option and payment thereof shall be made to
the  Company  as  follows:  (i) in cash  (including  check,  bank draft or money
order), or (ii) at the discretion of the Committee, by delivering to the Company
Shares of Stock  already  owned by the Grantee and having a Fair Market Value on
the date of exercise  equal to the option price or a combination  of such Shares
and cash,  or (iii) by any other  proper  method  specifically  approved  by the
Committee.


                                   ARTICLE III
                 LOANS AND FINANCIAL ACCOMMODATIONS TO GRANTEES

               3.1 PURPOSE.  In order to assist the Grantee with the acquisition
of Shares of Stock pursuant to the exercise of an option granted under the Plan,
including the payment of any taxes  resulting from such exercise,  the Committee
may,  in its  discretion,  whenever,  in the  judgment  of the  Committee,  such
assistance  is permitted by  applicable  law and may  reasonably  be expected to
benefit the Company or a Subsidiary,  authorize, either at the time of the grant
of the option or  thereafter  (a) the  extension of a loan to the Grantee by the
Company,  (b) the payment by the optionee of the purchase price of the Shares of
stock in  installments,  (c) the  guarantee by the Company of a loan obtained by
the Grantee from a third party or (d) make such other reasonable arrangements to
facilitate the exercise of options in accordance with applicable law.



                                      -9-
<PAGE>
<PAGE>


               3.2 TERMS OF LOAN OR  GUARANTEE.  The  Committee  or Board  shall
determine the terms of any loan or guarantee  made pursuant to this Article III,
including  the interest rate and other terms of repayment  thereof,  and whether
such loan or  guarantee  shall be  secured  or  unsecured.  Each  loan  shall be
evidenced  by a  promissory  note having a maximum  term to maturity of not more
than sixty (60) months. The maximum amount of any loan or guarantee shall be the
option price for Shares  purchased  upon  exercise of an option plus (a) related
interest payments and (b) the amount of tax liability incurred by the Grantee as
a result of the exercise of an option. In the case of ISOs, the interest rate on
any loan  authorized by the  Committee  shall not be less than the higher of (i)
the  "prime"  rate as  from  time to time  in  effect  of a  commercial  bank of
recognized  standing  or (ii) the rate of  interest  from time to time  computed
under Section 483 of the Code.

               3.3 USE OF  LOANED OR  GUARANTEED  FUNDS.  No amount  loaned to a
Grantee and no amount the  repayment of which is guaranteed by the Company shall
be used for any purpose  other than payment of (i) the purchase  price of Shares
acquired on the  exercise of an option  granted or to be granted  under the Plan
and (ii) taxes attributable to such exercise.


                                   ARTICLE IV
                               GENERAL PROVISIONS

               4.1 ADJUSTMENTS UPON CHANGES IN CAPITALIZATION. (a) The aggregate
number and class of Shares for which options may be granted under the Plan,  the
number and class of Shares covered by each outstanding  option and the price per
Share  thereof  (but  not the  total  price)  and  each  such  option,  shall be
proportionately  adjusted  for any  increase or decrease in the number of issued
shares of common stock of the Company resulting from a stock split,  split-up or
consolidation of Shares or any like capital  adjustment or  reclassification  of
Shares, or the payment of any stock dividends, or any other increase or decrease
in the number of Shares of the Company,  without receipt of consideration by the
Company.

        (b) Subject to any required action by its  stockholders,  if the Company
shall be the surviving  corporation  in any merger or  consolidation,  except as
otherwise  provided below, any option granted  hereunder shall be adjusted so as
to  pertain  and apply to the  securities  to which the  holder of the number of
Shares of the  Company  subject to the option  would have been  entitled in such
merger or consolidation.

        (c) Upon the  dissolution or liquidation of the Company or upon a merger
or  consolidation  of the Company in a transaction in which all or substantially
all of the  stockholders  of the Company  receive  cash,  securities  of another
company or other consideration in exchange for their Shares of Stock, whether or
not  the  Company  is the  surviving  corporation,  or  upon  a  sale  of all or
substantially  all of the assets of the Company,  any option  granted  hereunder
shall terminate,  but the Grantee may, immediately prior to any such transaction
exercise his or her option, in whole or in part, as to the full number of Shares
which he or she would  otherwise  have been  entitled  to  purchase  during  the
remaining  term  of the  option  irrespective  of  any  vesting  or  installment
features.  Notwithstanding the foregoing,  the Company may elect not to permit a
Grantee  to  exercise  his or her  option  immediately  prior  to such  event in
accordance  with the  foregoing,  but in lieu  thereof the  Company  may, in its
discretion and immediately prior to any such dissolution,  liquidation,  merger,
consolidation or sale substitute or cause to be substituted a new option for his
or her option, such new option to be applicable to the stock of the surviving or
acquiring  corporation  or any of its  affiliates  and to be on  terms  no  less
favorable to the Grantee than those contained in his or her prior option.


                                      -10-
<PAGE>
<PAGE>


        (d)  Adjustments  and elections  under this Section 4.1 shall be made by
the Committee whose determination as to what adjustments,  if any, shall be made
and the extent thereof shall be final, binding and conclusive.

               4.2 PRIVILEGES OF STOCK  OWNERSHIP.  No Grantee shall be entitled
to the  privileges  of stock  ownership  as to any Shares of Stock not  actually
issued and delivered to him or her.

               4.3 SECURITIES  REGULATIONS.  (a) Each option shall be subject to
the requirement that if at any time the Board shall in its discretion  determine
that the listing,  registration or  qualification  of the Shares subject to such
option  upon any  securities  exchange or under any federal or state law, or the
approval  or  consent of any  governmental  regulatory  body,  is  necessary  or
desirable in connection with the issuance or purchase of Shares thereunder, such
option  may  not  be  exercised  in  whole  or  in  part  unless  such  listing,
registration,  qualification,  approval or consent  shall have been  effected or
obtained free from any conditions not reasonably acceptable to the Board.

        (b) Unless at the time of the  exercise of an option and the issuance of
the Shares  purchased by a Grantee  pursuant thereto there shall be in effect as
to such Shares a  Registration  Statement  under the  Securities Act of 1933, as
amended  (the  "Act"),  and the rules and  regulations  of the  Commission,  the
Grantee  exercising  such  option  shall  deliver to the  Company at the time of
exercise, a certificate in a form reasonably  satisfactory to the Company and/or
counsel to the Company  (i)  acknowledging  that the Shares so  acquired  may be
"restricted  securities"  within the meaning of Rule 144  promulgated  under the
Act; (ii)  certifying  that he or she is acquiring the Shares issuable to him or
her upon such  exercise  for the  purpose of  investment  and not with a view to
their sale or distribution;  and (iii) containing such Grantee's  agreement that
such Shares may not be sold or otherwise  disposed of except in accordance  with
applicable  provisions of the Act. The Company shall not be required to issue or
deliver  certificates for Shares until there shall have been compliance with all
applicable laws,  rules and regulations,  including rules and regulations of the
Commission.

               4.4  SUSPENSION,  AMENDMENT  AND  TERMINATION  OF THE  PLAN.  The
Committee  may at any time suspend,  amend or terminate the Plan,  provided that
the  approval of the Board of  Directors of the Company will be required for any
amendment which will:

        (a)    increase  the  maximum  number  of  Shares  which  may be  issued
               pursuant the exercise of options granted under the Plan; or

        (b)    change the provisions of Section 1.4; or

        (c)    permit  the grant of any ISO under the Plan with an option  price
               less than 100% of the Fair Market Value of the Shares at the time
               such ISO is granted; or

        (d)    extend the term of options or  the period  during  which  options
               may be granted under the Plan; or

        (e)    materially  increase the benefits  provided under the Plan to the
               extent that stockholder  approval would then be required pursuant
               to Rule  16b-3  under the  Securities  Exchange  Act of 1934 (the
               "Exchange Act").



                                      -11-
<PAGE>
<PAGE>


        The power of the  Committee  to amend the Plan under this Section 4.4 is
subject in certain  instances to the  requirements of the Exchange Act and other
provisions  of  applicable  law which may require  stockholder  approval of such
amendments in order to achieve the Company's  objectives and the purposes of the
Plan.

        Unless the Plan shall  theretofore have been terminated by the Committee
or the Board of Directors,  the Plan shall  terminate  August 9, 2002. No option
may  be  granted  during  the  term  of any  suspension  of the  Plan  or  after
termination  of the Plan.  The amendment or  termination  of the Plan shall not,
without  the  written  consent  of the  Grantee,  alter or impair  any rights or
obligations of such Grantee under any option theretofore granted under the Plan.

        With  respect to persons  subject  to  Section 16 of the  Exchange  Act,
transactions  under  the  Plan  are  intended  to  comply  with  all  applicable
conditions of Rule 16b-3 or its successors under the 1934 Act. To the extent any
provision of the Plan or action by the Committee fails to so comply, it shall be
deemed null and void, to the extent permitted by law and deemed advisable by the
Committee.

               4.5  EFFECTIVE  DATE.  The  effective  date of the Plan  shall be
August 10,  1992,  subject to the  approval  by the holders of a majority of the
Company's   outstanding   stock  within  one  year  of  such   effective   date.
Notwithstanding  anything  in the Plan to the  contrary,  if the Plan shall have
been approved by the Board prior to such  stockholder  approval,  options may be
granted  by  the  Committee  as  provided  herein  subject  to  such  subsequent
stockholder approval.


                                    ARTICLE V
                             NON-EMPLOYEE DIRECTORS

               5.1  GRANT  OF  OPTIONS.  Each  Non-Employee  Director  shall  be
entitled to receive, on the date such Non-Employee  Director is first elected as
a Director of the  Company  and on each  anniversary  thereof  (each,  an "Award
Date"), non-qualified stock options to purchase 5,000 Shares. The purchase price
per share of Common Stock under each option shall be one hundred  percent (100%)
of the Fair Market Value of the Common Stock on the applicable  Award Date. Such
options shall become  exercisable  as to 20% of the Shares  covered  thereby one
year after the Award  Date and as to an  additional  20% of the  Shares  covered
thereby on each of the four succeeding  anniversaries of the Award Date on which
such  Non-Employee  Director  is then a  Non-Employee  Director  and has  served
continuously as such since the Award Date. Each option granted under the plan to
Non-Employee  Directors  shall  constitute a  non-qualified  stock  option.  All
instruments  evidencing options granted to Non-Employee Directors under the Plan
shall be in such form as shall be consistent  with the Plan. For purposes of the
Plan, the term Non-Employee  Director shall mean any Director of the Company who
is not an Employee and who is not on the Award Date providing and has not at any
time within six months prior thereto provided,  legal or consulting  services to
the Company.

               5.2 AMENDMENT OF THIS ARTICLE.  The  provisions of this Article 5
shall not be amended more than once every six months, other than to comport with
changes in the Code, the Employee  Retirement  Income Security Act, or the Rules
thereunder.



                                      -12-

<PAGE>
<PAGE>


                                    Exhibit B


Just Toys, Inc.
50 West 23rd Street
New York, New York 10010


Ladies and Gentlemen:

        Notice is hereby  given of my  election to purchase [ ] shares of Common
Stock,  $.01 par value (the "Shares"),  of Just Toys,  Inc., at a price of $ per
Share,  pursuant to the Company's Stock Option Plan. Enclosed in payment for the
Shares is :


                             my check in the amount of $         .
                       ------                           ---------

        *               Shares   having  a  total   value  of  $  ,  such  value
         ------ --------                                        ---
being based on the closing price(s) of the shares on the date hereof.

        The following information is supplied for use in issuing and registering
the Shares purchased hereby:

        Number of Certificates and
        Denominations
                                                                 ---------------
        Name


        Address
                                                                 ---------------
                                                                 ---------------
        Social Security Number
                                                                 ---------------

Dated:
       --------------------


                                                               Very truly yours,

                                                                 ---------------



- --------------------
* Subject to the approval of the Stock Option Committee.


<PAGE>


<PAGE>
                                 JUST TOYS, INC.
                               50 WEST 23RD STREET
                            NEW YORK, NEW YORK 10010



                                                                    May 18, 1995



To: Morton Levy

               Just Toys,  Inc. (the  "Company")  and you are parties to a prior
option agreement (the "Prior Agreement") dated April 13, 1995.  According to the
Prior Agreement,  the Company granted to you options,  pursuant to the Company's
1992  Incentive  and  Non-Qualified  Stock  Option Plan (the "Plan") to purchase
50,000 shares of Common Stock,  par value $.01 per share,  of the Company,  at a
price of  $2.00  per  share.  Under  the  Prior  Agreement,  such  options  were
immediately  exercisable.  You and the Company now wish to  terminate  the Prior
Agreement  effective  as of the date  hereof and to enter  into this  agreement,
which shall supersede the Prior Agreement and govern the terms and conditions of
your options.

        Your options  shall be  exercisable  at a price of $2.00 per share.  The
options shall be effective for a period of ten years  commencing on May 18, 1995
and  terminating on May 18, 2005. The options issued hereby have been designated
by the Stock Option Committee as non-qualified options. These options may not be
exercised, in part or in full, until November 19, 1995 (the "Exercise Date").

        This  option  is  issued  in  accordance  with  and  is  subject  to and
conditioned upon all of the terms and conditions of the Plan (a copy of which is
attached  hereto as  Exhibit A) as from time to time may be  amended,  provided,
however that no future amendment or termination of the Plan shall,  without your
consent,  alter in a manner  adverse  to you or  impair  any of your  rights  or
obligations under this option.  Reference is made to the terms and conditions of
the Plan all of which,  except as set forth below, are incorporated by reference
in this option agreement as if fully set forth herein.  Notwithstanding anything
to the contrary in Article IV, Section 4.1(b) of the Plan, this option shall not
be  exercisable  upon the  dissolution  or  liquidation of the Company or upon a
merger  or  consolidation  of the  Company  in a  transaction  in  which  all or
substantially all of the stockholders of the Company receive cash, securities of
another  company or other  consideration  in exchange for their shares of stock,
whether or not the Company is the surviving  corporation,  or upon a sale of all
or substantially all of the assets of the Company (all such  transactions  shall
be  collectively  referred to herein as a "Sale"),  if such Sale occurs prior to
the Exercise Date.

        Unless  at the  time of the  exercise  of  this  option  a  registration
statement under the

<PAGE>
<PAGE>

Securities Act of 1933, as amended (the "Act"),  is in effect as to such shares,
any shares  purchased  by you upon the exercise of this option shall be acquired
for investment and not for sale or distribution, and if the Company so requests,
upon any  exercise of this  option,  in whole or in part,  you will  execute and
deliver to the Company a  certificate  to such effect.  The Company shall not be
obligated  to issue any shares  pursuant  to this  option,  if in the opinion of
counsel to the Company, the shares to be so issued are required to be registered
or  otherwise  qualified  under the Act or under any other  applicable  statute,
regulation or ordinance affecting the sale of securities,  unless and until such
shares have been so registered or otherwise qualified.

        You understand and acknowledge  that,  under existing law, unless at the
time of the exercise of its option a registration  statement under the Act is in
effect as to such shares:  (i) any shares purchased by you upon exercise of this
option  may  be  required  to  be  held  indefinitely  unless  such  shares  are
subsequently  registered under the Act or an exemption from such registration is
available;  (ii)  any  sales  of such  shares  made in  reliance  upon  Rule 144
promulgated  under  the Act may be made  only in  accordance  with the terms and
conditions of that Rule (which, under certain circumstances, restrict the number
of shares which may be sold);  (iii) in the case of securities to which Rule 144
is not applicable,  compliance  with  Regulation A promulgated  under the Act or
some other disclosure  exemption will be required;  (iv) certificates for shares
to be issued to you hereunder  shall bear a legend to the effect that the shares
have not been  registered  under  the Act and that the  shares  may not be sold,
hypothecated,   or  otherwise   transferred  in  the  absence  of  an  effective
registration  statement under the Act relating  thereto or an opinion of counsel
satisfactory  to the Company that such  registration  is not  required;  (v) the
Company will place an appropriate  "stop transfer" order with its transfer agent
with respect to such shares;  and (vi) the Company has  undertaken no obligation
to register  the shares or to include the shares in any  registration  statement
which may be filed by it  subsequent  to the  issuance  of the shares to you. In
addition,  you understand and acknowledge  that the Company has no obligation to
furnish to you information necessary to enable you to make sales under Rule 144.

        This option (or installment thereof) is to be exercised by delivering to
the Company a written notice of exercise in the form attached  hereto as Exhibit
B,  together  with payment of the purchase  price of the shares to be purchased.
The  purchase  price is to be paid in cash or,  at the  discretion  of the Stock
Option  Committee,  by delivering shares of the Company's stock already owned by
you and having a fair market value on the date of exercise equal to the exercise
price of the option,  or a combination  of such shares and cash, or otherwise in
accordance with the Plan.

        The Company may establish from time to time,  appropriate  procedures to
provide  for  payment or  withholding  of such  income or other  taxes as may be
required  by law to be paid or withheld in  connection  with the  exercise of an
option.  You shall pay the Company all such amounts  requested by the Company to
permit the Company to take any  deduction  available  to it  resulting  from the
exercise  of an  option.  The  Company  may also  establish,  from time to time,
appropriate  procedures  to  ensure  that the  Company  receives  prompt  advice
concerning the occurrence of any event which may create, or affect the timing or
amount of, any  obligation  to

<PAGE>
<PAGE>


pay or withhold  any such taxes or which may make  available  to the Company any
tax deduction  resulting from the occurrence of such event,  and you will comply
with all such procedures so established.

        Kindly  evidence your  acceptance  of this option and your  agreement to
comply with the provisions hereof and of the Plan by executing this letter under
the words "Accepted and Agreed To."


                                                   Sincerely,

                                                   JUST TOYS, INC.


                                                   By:
                                                      --------------------------
                                                   Name: Barry Shapiro
                                                   Title: President

ACCEPTED AND AGREED TO:


- ----------------------------
Morton J. Levy

                                       -4-
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<PAGE>


                                                                       EXHIBIT A



                                 JUST TOYS, INC.

                              AMENDED AND RESTATED

                               1992 INCENTIVE AND

                         NON-QUALIFIED STOCK OPTION PLAN


                                    ARTICLE I
                          PURPOSE AND SCOPE OF THE PLAN

               1.1  PURPOSE.  This Stock Option Plan (the "Plan") is intended to
assist Just Toys,  Inc. (the  "Company") in attracting and  maintaining a strong
management  for the  Company by  encouraging  ownership  of common  stock of the
Company  by the  Company's  officers,  directors,  independent  contractors  and
employees.  The Plan is also  intended  to enable  the  Company  to  reward  the
efforts,  abilities and  industries  of such  officers,  directors,  independent
contractors  and  employees  who  render  employment  and other  services  which
contribute materially to the success of the Company's business.

               1.2  DEFINITIONS.  For  purposes  of the Plan, unless the context
otherwise indicates, the following definitions shall be applicable:

        (a) "Board" or "Board of Directors"  means the Board of Directors of the
Company, as constituted from time to time.

        (b)    "Code" means the Internal Revenue Code of 1986, as amended.

        (c)    "Commission" means the Securities and Exchange Commission.

        (d)  "Committee"  means the Stock Option  Committee of the Company which
shall  be  composed  of not less  than two  persons  appointed  by the  Board of
Directors,  each of whom  shall  be a  "disinterested  person"  as that  term is
defined in Rule  16b-3(c)(2)(i)  of the General Rules and Regulations  under the
Securities Exchange Act of 1934.

        (e)  "Director"  means  any  person  who is a  member  of the  Board  of
Directors whether or not such person is an Employee.

        (f)  "Employee"  means and includes any person who is an employee of the
Company  or any  Subsidiary  (including  officers  and  directors  who are  also
employees).

        (g) "Fair Market Value" of a Share means (i) if the Shares are quoted on
the NASDAQ National Market System or listed on a national  securities  exchange,
the closing  price on such market or

                                     -5-
<PAGE>
<PAGE>

such exchange,  (ii) if the Shares are not quoted on the NASDAQ  National Market
System or listed on a national securities exchange, the mean between the closing
bid and asked prices of publicly-traded Shares in the over-the-counter market as
reported on the NASDAQ system or by any nationally  recognized quotation service
selected by the Company, or (iii) if the Shares are not then publicly-traded, as
determined, in good faith, by the Committee.

        (h) "Grant Date," as used with respect to a particular option, means the
date as of which such option is granted by the Committee pursuant to the Plan.

        (i) "Grantee" means an individual or entity to whom an option is granted
by the Committee pursuant to the Plan.

        (j)  "Incentive  Stock  Option"  and "ISO"  means an option  intended to
qualify under Section 422 of the Code.

        (k) "Independent  Contractor"  means any third party retained or engaged
by the  Company or any  Subsidiary  to provide  services  to the Company or such
Subsidiary, including any employee of such third party providing such services.

        (l) "Non-Qualified Stock Option" or "NQO" means an option which does not
qualify as an ISO.

        (m) "Option  Agreement" means a written  agreement between a Grantee and
the Company  evidencing an option  granted under the Plan,  consistent  with the
provisions of Article II of the Plan.

        (n)  "Service",  as used herein,  means the employment of an Employee by
the Company or any  Subsidiary or the service of a Director as a director of the
Company, or the retention of an Independent  Contractor (including the retention
of an  Independent  Contractor  by whom a Grantee is employed) by the Company or
any Subsidiary.

        (o) "Shares" or "Shares of Stock" means shares of common stock, $.01 par
value,  of the Company.  Shares may consist of authorized but unissued shares or
shares which have been previously issued and reacquired by the Company.

        (p)  "Subsidiary"  of  the  Company,   if  any,  means  and  includes  a
"Subsidiary Corporation" as that term is defined in Section 424(f) of the Code.

               1.3  ADMINISTRATION.  The  Plan  shall  be  administered  by  the
Committee.  Subject to the express provisions of the Plan, the Committee, in its
sole discretion, from time to time, shall determine the persons from among those
eligible under the Plan to whom,  and the time or times at which,  options shall
be granted,  and the number of Shares to be subject to each  option,  whether an
option shall be  designated  an ISO or a NQO and the manner in, and the price at
which, such option may be exercised. In making such determinations the Committee
may take into account recommendations made by management,  the nature and length
of  Service  rendered  by  the  prospective   Grantee,   his  or  her  level  of
compensation,  his or her  past,  present  and  potential  contributions  to the
Company and such other factors as the  Committee  shall in its  discretion  deem
relevant.  Subject  to the  express  provisions  of the  Plan  and any  consents
required by any applicable  laws  affecting the Plan and options,  the Committee
shall have

                                      -6-


<PAGE>
<PAGE>

authority to interpret and construe the Plan,  to  prescribe,  amend and rescind
rules and  regulations  related to it, to determine the terms and  provisions of
the respective Option Agreements and to make all other determinations  necessary
or advisable for the  administration of the Plan. Nothing contained herein shall
be deemed to prevent the Committee in the sound  exercise of business  judgment,
from canceling outstanding options and reissuing new options at a lower exercise
price in the event that the Fair Market  Value per share of Common  Stock at any
time prior to the date of  exercise  falls below the  exercise  price of options
granted pursuant to the Plan.  Shares subject to any such canceled options shall
be immediately  available for reissuance under the Plan. The  determinations  of
the Committee under the Plan shall be conclusive and binding on all persons.

               1.4  ELIGIBILITY  FOR  PARTICIPATION.  Any Director,  Employee or
Independent  Contractor  providing  services to the Company or any Subsidiary or
any employee of such Independent Contractor shall be eligible to receive options
granted  under the Plan,  except  that (i) only  Employees  shall be eligible to
receive  Incentive  Stock  Options  and (ii)  members of the  Committee  are not
eligible to receive  options  under the Plan during their term of service on the
Committee and for a period of one year thereafter.

               1.5  SHARES  SUBJECT  TO  THE  PLAN.  Subject  to  adjustment  as
hereinafter  provided, no more than 600,000 Shares may be issued pursuant to the
exercise  of  options  granted  under  the Plan.  If any  option  shall  expire,
terminate or be canceled for any reason  without  having been exercised in full,
the unpurchased Shares subject thereto shall again be available for the purposes
of the Plan.

               1.6 DURATION OF THE PLAN.  Unless  previously  terminated  by the
Committee or the Board of Directors,  the Plan will terminate on August 9, 2002.
Such termination will not terminate any option then outstanding.

                                          ARTICLE II
                                TERMS AND CONDITIONS OF OPTIONS

               2.1 OPTIONS AND OPTION AGREEMENTS.  Each option granted under the
Plan shall be subject to all of the applicable  terms and conditions of the Plan
and shall be  evidenced  by an Option  Agreement.  The  Option  Agreement  shall
contain  such  terms  and  conditions  not  inconsistent  with  the  Plan as the
Committee may deem appropriate,  including, among other things, when and to what
extent the option is  exercisable,  the number of Shares  that may be  purchased
upon  exercise  of an option,  the price at which  each  Share may be  purchased
pursuant to the  exercise of an option,  the  conditions  to the exercise of any
option and the Grantee's  obligation to remain in the continuous  Service of the
Company. The provisions of Option Agreements need not be identical.

               2.2  EXERCISABILITY  AND TERM.  (a) Except as otherwise  provided
below,  the  Committee  shall  determine the term of each option and whether the
option shall be exercisable in full or in installments  and, if in installments,
the number of installments.  No option, however, may remain outstanding for more
than ten years after the Grant Date.

        (b) Except as otherwise  provided  herein,  an option  granted under the
Plan may be  exercised  from time to time during its term for the full number of
Shares then purchasable upon exercise of the option or from time to time for any
part thereof.

        (c)  Except  as  otherwise  provided  below,   options  shall  terminate
immediately upon the

                                     -7-


<PAGE>
<PAGE>

termination of the Service of the Grantee.  Options granted under the Plan shall
not,  however,  be  affected  by any change of  Service  so long as the  Grantee
continues to be a Director, Employee or Independent Contractor.

        (d)  If a  Grantee  dies  while  he or she is a  Director,  Employee  or
Independent  Contractor  or within three months  after the  termination  of such
option holder's  Service by reason of retirement with the written consent of the
Company,  such option may be  exercised  within one year (or such other  shorter
period as determined  by the  Committee  and specified in the Option  Agreement)
from the date of such Grantee's death by his or her personal  representative  or
representatives,  or by the person or persons to whom the Grantee's rights under
the option pass by will or by the applicable  laws of descent and  distribution;
provided,  however, that an option may not be exercised after its expiration and
provided further that such option may only be exercised for the number of Shares
which could have been purchased by the Grantee on the date of his or her death.

        (e) If a Grantee  voluntarily  retires or quits his or her Service  with
the  written  consent of the Company or a  Subsidiary,  or if the Service of the
Grantee is terminated by the Company or Subsidiary for reasons other than cause,
such Grantee may exercise his or her option at any time prior to the  expiration
of the  original  option  period as  specified  in the Option  Agreement  or the
expiration  of three months (or such other period as determined by the Committee
and specified in the Option Agreement),  whichever shall occur first;  provided,
however,  that no option may be  exercised  after its  expiration  and  provided
further  that the Grantee may only  exercise his or her option for the number of
Shares which he or she could have purchased as of the date such Grantee  retired
or  quit  his or her  Service  or the  date  the  Service  of such  Grantee  was
terminated.

        (f)  Notwithstanding  Subsections  (c), (d) and (e) above, the Committee
may in its sole  discretion,  with  respect  to any or all NQOs  granted  by it,
provide that in the event that the Service of a holder of an NQO shall terminate
for any reason, including without limitation death, disability, termination with
or without cause or retirement  with or without the consent of the Company,  the
NQOs held by such holder,  to the extent of the number of Shares subject to such
NQO which were not  purchasable  by him or her on the date of termination of his
or her Service,  shall forthwith  terminate and that any NQOs exercisable on the
date of such termination  shall remain  exercisable until the expiration of such
NQO unless earlier terminated  pursuant to the provisions of this Plan or of the
agreement pursuant to which the NQO is granted.

        (g) Options may be  terminated  at any  time  by  agreement  between the
Company and the Grantee.

        (h)  Nothing  herein   contained  shall  impose  upon  the  Company  the
obligation to continue the Service of any Grantee.  The rights of the Company to
terminate the Service of a Grantee shall not be diminished or affected by reason
of the granting of an Option.

               2.3 OPTION  PRICE.  (a) Except as provided in  subsection  2.3(c)
hereof,  the option price per Share shall be  determined by the Committee at the
time the option is  granted,  but shall not,  in the case of ISOs,  be less than
100% of the Fair Market Value of a Share on the Grant Date. In the case of NQOs,
the option  price per Share may be less than,  equal to or greater than the Fair
Market Value of a Share on the Grant Date.  The  Committee may modify the option
price of  outstanding  options or cancel  such  options and grant new options in
lieu thereof at a new option price, provided that, in the case of


                                      -8-

<PAGE>
<PAGE>

ISOs,  the option price of such modified or new option may not be less than 100%
of the Fair Market Value of a Share on the date of such action by the Committee.

        (b) To the extent that the aggregate  Fair Market Value  (determined  at
the time an ISO is  granted)  of the  Shares  with  respect  to  which  ISOs are
exercisable for the first time by an Employee during any calendar year under all
incentive  stock  option  plans  of the  Company  and its  Subsidiaries  exceeds
$100,000, such ISOs will be treated as NQOs. The foregoing rule shall be applied
by taking  ISOs into  account  in the order in which they were  granted.  In the
event  outstanding  ISOs granted to an Employee become  immediately  exercisable
under Section  4.1(c)  hereof,  such ISOs will, to the extent the aggregate Fair
Market Value thereof exceeds $100,000, be treated as NQOs.

        (c) An ISO may be granted to an Employee owning, or who is considered as
owning by applying  the rules of  ownership  set forth in Section  424(d) of the
Code,  over ten  percent of the total  combined  voting  power of all classes of
capital  stock of the Company or any  Subsidiary if the option price of such ISO
equals or exceeds  110% of the Fair Market  Value of a Share  subject to the ISO
and such ISO shall expire not more than five years from the date of grant.

               2.4 NONTRANSFERABILITY. No option granted under the Plan shall be
transferable by the Grantee otherwise than by will or by the laws of descent and
distribution and shall be exercisable  during the lifetime of the Grantee solely
by such Grantee.

               2.5 METHOD OF EXERCISE.  A Grantee electing to exercise an option
shall  exercise such option by delivering to the Company  written notice of such
election to exercise,  specifying  the number of Shares such Grantee has elected
to purchase,  together  with the option price for the Shares being  purchased in
accordance with the terms of Section 2.6 below.

               2.6 PAYMENT FOR SHARES. The option price shall become immediately
due and payable upon exercise of the option and payment thereof shall be made to
the  Company  as  follows:  (i) in cash  (including  check,  bank draft or money
order), or (ii) at the discretion of the Committee, by delivering to the Company
Shares of Stock  already  owned by the Grantee and having a Fair Market Value on
the date of exercise  equal to the option price or a combination  of such Shares
and cash,  or (iii) by any other  proper  method  specifically  approved  by the
Committee.


                                   ARTICLE III
                 LOANS AND FINANCIAL ACCOMMODATIONS TO GRANTEES

               3.1 PURPOSE.  In order to assist the Grantee with the acquisition
of Shares of Stock pursuant to the exercise of an option granted under the Plan,
including the payment of any taxes  resulting from such exercise,  the Committee
may,  in its  discretion,  whenever,  in the  judgment  of the  Committee,  such
assistance  is permitted by  applicable  law and may  reasonably  be expected to
benefit the Company or a Subsidiary,  authorize, either at the time of the grant
of the option or  thereafter  (a) the  extension of a loan to the Grantee by the
Company,  (b) the payment by the optionee of the purchase price of the Shares of
stock in  installments,  (c) the  guarantee by the Company of a loan obtained by
the Grantee from a third party or (d) make such other reasonable arrangements to
facilitate the exercise of options in accordance with applicable law.

                                      -9-
<PAGE>
<PAGE>

               3.2 TERMS OF LOAN OR  GUARANTEE.  The  Committee  or Board  shall
determine the terms of any loan or guarantee  made pursuant to this Article III,
including  the interest rate and other terms of repayment  thereof,  and whether
such loan or  guarantee  shall be  secured  or  unsecured.  Each  loan  shall be
evidenced  by a  promissory  note having a maximum  term to maturity of not more
than sixty (60) months. The maximum amount of any loan or guarantee shall be the
option price for Shares  purchased  upon  exercise of an option plus (a) related
interest payments and (b) the amount of tax liability incurred by the Grantee as
a result of the exercise of an option. In the case of ISOs, the interest rate on
any loan  authorized by the  Committee  shall not be less than the higher of (i)
the  "prime"  rate as  from  time to time  in  effect  of a  commercial  bank of
recognized  standing  or (ii) the rate of  interest  from time to time  computed
under Section 483 of the Code.

               3.3 USE OF  LOANED OR  GUARANTEED  FUNDS.  No amount  loaned to a
Grantee and no amount the  repayment of which is guaranteed by the Company shall
be used for any purpose  other than payment of (i) the purchase  price of Shares
acquired on the  exercise of an option  granted or to be granted  under the Plan
and (ii) taxes attributable to such exercise.


                                   ARTICLE IV
                               GENERAL PROVISIONS

               4.1 ADJUSTMENTS UPON CHANGES IN CAPITALIZATION. (a) The aggregate
number and class of Shares for which options may be granted under the Plan,  the
number and class of Shares covered by each outstanding  option and the price per
Share  thereof  (but  not the  total  price)  and  each  such  option,  shall be
proportionately  adjusted  for any  increase or decrease in the number of issued
shares of common stock of the Company resulting from a stock split,  split-up or
consolidation of Shares or any like capital  adjustment or  reclassification  of
Shares, or the payment of any stock dividends, or any other increase or decrease
in the number of Shares of the Company,  without receipt of consideration by the
Company.

        (b) Subject to any required action by its  stockholders,  if the Company
shall be the surviving  corporation  in any merger or  consolidation,  except as
otherwise  provided below, any option granted  hereunder shall be adjusted so as
to  pertain  and apply to the  securities  to which the  holder of the number of
Shares of the  Company  subject to the option  would have been  entitled in such
merger or consolidation.

        (c) Upon the  dissolution or liquidation of the Company or upon a merger
or  consolidation  of the Company in a transaction in which all or substantially
all of the  stockholders  of the Company  receive  cash,  securities  of another
company or other consideration in exchange for their Shares of Stock, whether or
not  the  Company  is the  surviving  corporation,  or  upon  a  sale  of all or
substantially  all of the assets of the Company,  any option  granted  hereunder
shall terminate,  but the Grantee may, immediately prior to any such transaction
exercise his or her option, in whole or in part, as to the full number of Shares
which he or she would  otherwise  have been  entitled  to  purchase  during  the
remaining  term  of the  option  irrespective  of  any  vesting  or  installment
features.  Notwithstanding the foregoing,  the Company may elect not to permit a
Grantee  to  exercise  his or her  option  immediately  prior  to such  event in
accordance  with the  foregoing,  but in lieu  thereof the  Company  may, in its
discretion and immediately prior to any such dissolution,  liquidation,  merger,
consolidation or sale substitute or cause to be substituted a new option for his
or her option, such new option to be applicable to the stock of the surviving or
acquiring  corporation  or any of its  affiliates  and to be on  terms  no  less
favorable to the Grantee than those contained in his or her prior option.

                                     -10-

<PAGE>
<PAGE>

        (d)  Adjustments  and elections  under this Section 4.1 shall be made by
the Committee whose determination as to what adjustments,  if any, shall be made
and the extent thereof shall be final, binding and conclusive.

               4.2 PRIVILEGES OF STOCK  OWNERSHIP.  No Grantee shall be entitled
to the  privileges  of stock  ownership  as to any Shares of Stock not  actually
issued and delivered to him or her.

               4.3 SECURITIES  REGULATIONS.  (a) Each option shall be subject to
the requirement that if at any time the Board shall in its discretion  determine
that the listing,  registration or  qualification  of the Shares subject to such
option  upon any  securities  exchange or under any federal or state law, or the
approval  or  consent of any  governmental  regulatory  body,  is  necessary  or
desirable in connection with the issuance or purchase of Shares thereunder, such
option  may  not  be  exercised  in  whole  or  in  part  unless  such  listing,
registration,  qualification,  approval or consent  shall have been  effected or
obtained free from any conditions not reasonably acceptable to the Board.

        (b) Unless at the time of the  exercise of an option and the issuance of
the Shares  purchased by a Grantee  pursuant thereto there shall be in effect as
to such Shares a  Registration  Statement  under the  Securities Act of 1933, as
amended  (the  "Act"),  and the rules and  regulations  of the  Commission,  the
Grantee  exercising  such  option  shall  deliver to the  Company at the time of
exercise, a certificate in a form reasonably  satisfactory to the Company and/or
counsel to the Company  (i)  acknowledging  that the Shares so  acquired  may be
"restricted  securities"  within the meaning of Rule 144  promulgated  under the
Act; (ii)  certifying  that he or she is acquiring the Shares issuable to him or
her upon such  exercise  for the  purpose of  investment  and not with a view to
their sale or distribution;  and (iii) containing such Grantee's  agreement that
such Shares may not be sold or otherwise  disposed of except in accordance  with
applicable  provisions of the Act. The Company shall not be required to issue or
deliver  certificates for Shares until there shall have been compliance with all
applicable laws,  rules and regulations,  including rules and regulations of the
Commission.

               4.4  SUSPENSION,  AMENDMENT  AND  TERMINATION  OF THE  PLAN.  The
Committee  may at any time suspend,  amend or terminate the Plan,  provided that
the  approval of the Board of  Directors of the Company will be required for any
amendment which will:

        (a)    increase  the  maximum  number  of  Shares  which  may be  issued
               pursuant the exercise of options granted under the Plan; or

        (b)    change the provisions of Section 1.4; or

        (c)    permit  the grant of any ISO under the Plan with an option  price
               less than 100% of the Fair Market Value of the Shares at the time
               such ISO is granted; or

        (d)    extend the term of options or the period during which options may
               be granted under the Plan; or

        (e)    materially  increase the benefits  provided under the Plan to the
               extent that stockholder  approval would then be required pursuant
               to Rule  16b-3  under the  Securities  Exchange  Act of 1934 (the
               "Exchange Act").

                                      -11-

<PAGE>
<PAGE>

        The power of the  Committee  to amend the Plan under this Section 4.4 is
subject in certain  instances to the  requirements of the Exchange Act and other
provisions  of  applicable  law which may require  stockholder  approval of such
amendments in order to achieve the Company's  objectives and the purposes of the
Plan.

        Unless the Plan shall  theretofore have been terminated by the Committee
or the Board of Directors,  the Plan shall  terminate  August 9, 2002. No option
may  be  granted  during  the  term  of any  suspension  of the  Plan  or  after
termination  of the Plan.  The amendment or  termination  of the Plan shall not,
without  the  written  consent  of the  Grantee,  alter or impair  any rights or
obligations of such Grantee under any option theretofore granted under the Plan.

        With  respect to persons  subject  to  Section 16 of the  Exchange  Act,
transactions  under  the  Plan  are  intended  to  comply  with  all  applicable
conditions of Rule 16b-3 or its successors under the 1934 Act. To the extent any
provision of the Plan or action by the Committee fails to so comply, it shall be
deemed null and void, to the extent permitted by law and deemed advisable by the
Committee.

               4.5  EFFECTIVE  DATE.  The  effective  date of the Plan  shall be
August 10,  1992,  subject to the  approval  by the holders of a majority of the
Company's   outstanding   stock  within  one  year  of  such   effective   date.
Notwithstanding  anything  in the Plan to the  contrary,  if the Plan shall have
been approved by the Board prior to such  stockholder  approval,  options may be
granted  by  the  Committee  as  provided  herein  subject  to  such  subsequent
stockholder approval.


                                    ARTICLE V
                             NON-EMPLOYEE DIRECTORS

               5.1  GRANT  OF  OPTIONS.  Each  Non-Employee  Director  shall  be
entitled to receive, on the date such Non-Employee  Director is first elected as
a Director of the  Company  and on each  anniversary  thereof  (each,  an "Award
Date"), non-qualified stock options to purchase 5,000 Shares. The purchase price
per share of Common Stock under each option shall be one hundred  percent (100%)
of the Fair Market Value of the Common Stock on the applicable  Award Date. Such
options shall become  exercisable  as to 20% of the Shares  covered  thereby one
year after the Award  Date and as to an  additional  20% of the  Shares  covered
thereby on each of the four succeeding  anniversaries of the Award Date on which
such  Non-Employee  Director  is then a  Non-Employee  Director  and has  served
continuously as such since the Award Date. Each option granted under the plan to
Non-Employee  Directors  shall  constitute a  non-qualified  stock  option.  All
instruments  evidencing options granted to Non-Employee Directors under the Plan
shall be in such form as shall be consistent  with the Plan. For purposes of the
Plan, the term Non-Employee  Director shall mean any Director of the Company who
is not an Employee and who is not on the Award Date providing and has not at any
time within six months prior thereto provided,  legal or consulting  services to
the Company.

               5.2 AMENDMENT OF THIS ARTICLE.  The  provisions of this Article 5
shall not be amended more than once every six months, other than to comport with
changes in the Code, the Employee  Retirement  Income Security Act, or the Rules
thereunder.

                                      -12-


<PAGE>
<PAGE>
                                           Exhibit B


Just Toys, Inc.
50 West 23rd Street
New York, New York 10010


Ladies and Gentlemen:

        Notice is hereby  given of my  election to purchase [ ] shares of Common
Stock,  $.01 par value (the "Shares"),  of Just Toys,  Inc., at a price of $
                                                                            ----
per Share, pursuant to the Company's Stock Option Plan. Enclosed in payment  for
the Shares is :


                             my check in the amount of $         .
                      -------                           ---------

        *               Shares   having  a  total   value  of  $   , such  value
         ------ --------                                        ---
being based on the closing price(s) of the shares on the date hereof.

        The following information is supplied for use in issuing and registering
the Shares purchased hereby:

        Number of Certificates and
        Denominations
                                                                   -------------
        Name
                                                                   -------------
        Address
                                                                   -------------
                                                                   -------------




        Social Security Number
                                                                   -------------

Dated:
      ------------------------


                                                               Very truly yours,

                                                               -----------------



- ---------------
* Subject to the approval of the Stock Option Committee.


<PAGE>



<PAGE>




                                 JUST TOYS, INC.
                               50 WEST 23RD STREET
                            NEW YORK, NEW YORK 10010



                                                                   July 12, 1995
   


To: Morton J. Levy

        We are pleased to confirm that on July 12, 1995,  Just Toys,  Inc.  (the
"Company") granted to you options,  pursuant to the Company's 1992 Incentive and
Non-Qualified  Stock  Option Plan (the  "Plan"),  to purchase  35,000  shares of
Common Stock, par value $.01 per share, of the Company, at a price of $1.625 per
share.  This option shall be effective  for a period of ten years  commencing on
July 12, 1995 (the  "Effective  Date") and  terminating  on July 12,  2005.  The
options  issued  hereby have been  designated  by the Stock Option  Committee as
non-qualified options.

        This  option  is  issued  in  accordance  with  and  is  subject  to and
conditioned upon all of the terms and conditions of the Plan (a copy of which is
attached  hereto as  Exhibit A) as from time to time may be  amended,  provided,
however that no future amendment or termination of the Plan shall,  without your
consent,  alter in a manner  adverse  to you or  impair  any of your  rights  or
obligations under this option.  Reference is made to the terms and conditions of
the Plan, all of which are incorporated by reference in this option agreement as
if fully set forth herein.

        This  option  may  be  exercised  according  to  the  following  vesting
schedule:  20% of the shares  covered by this option may be exercised  after the
first  anniversary  of the Effective  Date and an  additional  20% of the shares
covered by this option may be exercised after each successive anniversary of the
Effective Date.

        Unless  at the  time of the  exercise  of  this  option  a  registration
statement under the Securities Act of 1933, as amended (the "Act"), is in effect
as to such shares,  any shares purchased by you upon the exercise of this option
shall be acquired for  investment and not for sale or  distribution,  and if the
Company so requests,  upon any exercise of this option, in whole or in part, you
will  execute and  deliver to the  Company a  certificate  to such  effect.  The
Company shall not be obligated to issue any shares  pursuant to this option,  if
in the  opinion  of  counsel  to the  Company,  the  shares to be so issued  are
required to be  registered  or  otherwise  qualified  under the Act or under any
other  applicable  statute,  regulation  or  ordinance  affecting  the  sale  of
securities,  unless and until such shares have been so  registered  or otherwise
qualified.




<PAGE>
<PAGE>



        You understand and acknowledge  that,  under existing law, unless at the
time of the exercise of its option a registration  statement under the Act is in
effect as to such shares:  (i) any shares purchased by you upon exercise of this
option  may  be  required  to  be  held  indefinitely  unless  such  shares  are
subsequently  registered under the Act or an exemption from such registration is
available;  (ii)  any  sales  of such  shares  made in  reliance  upon  Rule 144
promulgated  under  the Act may be made  only in  accordance  with the terms and
conditions of that Rule (which, under certain circumstances, restrict the number
of shares which may be sold);  (iii) in the case of securities to which Rule 144
is not applicable,  compliance  with  Regulation A promulgated  under the Act or
some other disclosure  exemption will be required;  (iv) certificates for shares
to be issued to you hereunder  shall bear a legend to the effect that the shares
have not been  registered  under  the Act and that the  shares  may not be sold,
hypothecated,   or  otherwise   transferred  in  the  absence  of  an  effective
registration  statement under the Act relating  thereto or an opinion of counsel
satisfactory  to the Company that such  registration  is not  required;  (v) the
Company will place an appropriate  "stop transfer" order with its transfer agent
with respect to such shares;  and (vi) the Company has  undertaken no obligation
to register  the shares or to include the shares in any  registration  statement
which may be filed by it  subsequent  to the  issuance  of the shares to you. In
addition,  you understand and acknowledge  that the Company has no obligation to
furnish to you information necessary to enable you to make sales under Rule 144.

        This option (or installment thereof) is to be exercised by delivering to
the Company a written notice of exercise in the form attached  hereto as Exhibit
B,  together  with payment of the purchase  price of the shares to be purchased.
The  purchase  price is to be paid in cash or,  at the  discretion  of the Stock
Option  Committee,  by delivering shares of the Company's stock already owned by
you and having a fair market value on the date of exercise equal to the exercise
price of the option,  or a combination  of such shares and cash, or otherwise in
accordance with the Plan.

        The Company may establish from time to time,  appropriate  procedures to
provide  for  payment or  withholding  of such  income or other  taxes as may be
required  by law to be paid or withheld in  connection  with the  exercise of an
option.  You shall pay the Company all such amounts  requested by the Company to
permit the Company to take any  deduction  available  to it  resulting  from the
exercise  of an  option.  The  Company  may also  establish,  from time to time,
appropriate  procedures  to  ensure  that the  Company  receives  prompt  advice
concerning the occurrence of any event which may create, or affect the timing or
amount of, any  obligation  to pay or withhold  any such taxes or which may make
available to the Company any tax deduction resulting from the occurrence of such
event, and you will comply with all such procedures so established.


<PAGE>
<PAGE>


        Kindly  evidence your  acceptance  of this option and your  agreement to
comply with the provisions hereof and of the Plan by executing this letter under
the words "Accepted and Agreed To."


                                                   Sincerely,

                                                   JUST TOYS, INC.

                                                   By:
                                                      --------------------------
                                                   Name: Barry Shapiro
                                                   Title: President

ACCEPTED AND AGREED TO:


- --------------------------------
Morton J. Levy

                                       -4-

<PAGE>
<PAGE>


                                                                       EXHIBIT A




                                 JUST TOYS, INC.

                              AMENDED AND RESTATED

                               1992 INCENTIVE AND

                         NON-QUALIFIED STOCK OPTION PLAN


                                    ARTICLE I
                          PURPOSE AND SCOPE OF THE PLAN

               1.1  PURPOSE.  This Stock Option Plan (the "Plan") is intended to
assist Just Toys,  Inc. (the  "Company") in attracting and  maintaining a strong
management  for the  Company by  encouraging  ownership  of common  stock of the
Company  by the  Company's  officers,  directors,  independent  contractors  and
employees.  The Plan is also  intended  to enable  the  Company  to  reward  the
efforts,  abilities and  industries  of such  officers,  directors,  independent
contractors  and  employees  who  render  employment  and other  services  which
contribute materially to the success of the Company's business.

               1.2  DEFINITIONS.  For  purposes  of the Plan, unless the context
otherwise indicates, the following definitions shall be applicable:

        (a) "Board" or "Board of Directors"  means the Board of Directors of the
Company, as constituted from time to time.

        (b)    "Code" means the Internal Revenue Code of 1986, as amended.

        (c)    "Commission" means the Securities and Exchange Commission.

        (d)  "Committee"  means the Stock Option  Committee of the Company which
shall  be  composed  of not less  than two  persons  appointed  by the  Board of
Directors,  each of whom  shall  be a  "disinterested  person"  as that  term is
defined in Rule  16b-3(c)(2)(i)  of the General Rules and Regulations  under the
Securities Exchange Act of 1934.

        (e)  "Director"  means  any  person  who is a  member  of the  Board  of
Directors whether or not such person is an Employee.

        (f)  "Employee"  means and includes any person who is an employee of the
Company  or any  Subsidiary  (including  officers  and  directors  who are  also
employees).

        (g) "Fair Market Value" of a Share means (i) if the Shares are quoted on
the NASDAQ National Market System or listed on a national  securities  exchange,
the closing  price on such market or



                                      -5-
<PAGE>
<PAGE>



such exchange,  (ii) if the Shares are not quoted on the NASDAQ  National Market
System or listed on a national securities exchange, the mean between the closing
bid and asked prices of publicly-traded Shares in the over-the-counter market as
reported on the NASDAQ system or by any nationally  recognized quotation service
selected by the Company, or (iii) if the Shares are not then publicly-traded, as
determined, in good faith, by the Committee.

        (h) "Grant Date," as used with respect to a particular option, means the
date as of which such option is granted by the Committee pursuant to the Plan.

        (i) "Grantee" means an individual or entity to whom an option is granted
by the Committee pursuant to the Plan.

        (j)  "Incentive  Stock  Option"  and "ISO"  means an option  intended to
qualify under Section 422 of the Code.

        (k) "Independent  Contractor"  means any third party retained or engaged
by the  Company or any  Subsidiary  to provide  services  to the Company or such
Subsidiary, including any employee of such third party providing such services.

        (l) "Non-Qualified Stock Option" or "NQO" means an option which does not
qualify as an ISO.

        (m) "Option  Agreement" means a written  agreement between a Grantee and
the Company  evidencing an option  granted under the Plan,  consistent  with the
provisions of Article II of the Plan.

        (n)  "Service",  as used herein,  means the employment of an Employee by
the Company or any  Subsidiary or the service of a Director as a director of the
Company, or the retention of an Independent  Contractor (including the retention
of an  Independent  Contractor  by whom a Grantee is employed) by the Company or
any Subsidiary.

        (o) "Shares" or "Shares of Stock" means shares of common stock, $.01 par
value,  of the Company.  Shares may consist of authorized but unissued shares or
shares which have been previously issued and reacquired by the Company.

        (p)  "Subsidiary"  of  the  Company,   if  any,  means  and  includes  a
"Subsidiary Corporation" as that term is defined in Section 424(f) of the Code.

               1.3  ADMINISTRATION.  The  Plan  shall  be  administered  by  the
Committee.  Subject to the express provisions of the Plan, the Committee, in its
sole discretion, from time to time, shall determine the persons from among those
eligible under the Plan to whom,  and the time or times at which,  options shall
be granted,  and the number of Shares to be subject to each  option,  whether an
option shall be  designated  an ISO or a NQO and the manner in, and the price at
which, such option may be exercised. In making such determinations the Committee
may take into account recommendations made by management,  the nature and length
of  Service  rendered  by  the  prospective   Grantee,   his  or  her  level  of
compensation,  his or her  past,  present  and  potential  contributions  to the
Company and such other factors as the  Committee  shall in its  discretion  deem
relevant.  Subject  to the  express  provisions  of the  Plan  and any  consents
required by any applicable  laws  affecting the Plan and options,  the Committee
shall have


                                      -6-
<PAGE>
<PAGE>



authority to interpret and construe the Plan,  to  prescribe,  amend and rescind
rules and regulations  related  to it,  to  determine  the  terms and provisions
of the respective  Option  Agreements  and  to  make  all  other  determinations
necessary or advisable for the  administration of the  Plan.  Nothing  contained
herein shall be deemed to  prevent  the  Committee  in  the  sound  exercise  of
business  judgment,  from  canceling  outstanding  options  and   reissuing  new
options at a lower  exercise price in the event that the Fair  Market Value  per
share of Common  Stock at any time prior to the date of  exercise   falls  below
the  exercise  price of options granted pursuant to the Plan.  Shares subject to
any such canceled options shall be immediately  available for  reissuance  under
the Plan. The determinations of the Committee under the Plan shall be conclusive
and binding on all persons.

               1.4  ELIGIBILITY  FOR  PARTICIPATION.  Any Director,  Employee or
Independent  Contractor  providing  services to the Company or any Subsidiary or
any employee of such Independent Contractor shall be eligible to receive options
granted  under the Plan,  except  that (i) only  Employees  shall be eligible to
receive  Incentive  Stock  Options  and (ii)  members of the  Committee  are not
eligible to receive  options  under the Plan during their term of service on the
Committee and for a period of one year thereafter.

               1.5  SHARES  SUBJECT  TO  THE  PLAN.  Subject  to  adjustment  as
hereinafter  provided, no more than 600,000 Shares may be issued pursuant to the
exercise  of  options  granted  under  the Plan.  If any  option  shall  expire,
terminate or be canceled for any reason  without  having been exercised in full,
the unpurchased Shares subject thereto shall again be available for the purposes
of the Plan.

               1.6 DURATION OF THE PLAN.  Unless  previously  terminated  by the
Committee or the Board of Directors,  the Plan will terminate on August 9, 2002.
Such termination will not terminate any option then outstanding.

                                   ARTICLE II
                         TERMS AND CONDITIONS OF OPTIONS

               2.1 OPTIONS AND OPTION AGREEMENTS.  Each option granted under the
Plan shall be subject to all of the applicable  terms and conditions of the Plan
and shall be  evidenced  by an Option  Agreement.  The  Option  Agreement  shall
contain  such  terms  and  conditions  not  inconsistent  with  the  Plan as the
Committee may deem appropriate,  including, among other things, when and to what
extent the option is  exercisable,  the number of Shares  that may be  purchased
upon  exercise  of an option,  the price at which  each  Share may be  purchased
pursuant to the  exercise of an option,  the  conditions  to the exercise of any
option and the Grantee's  obligation to remain in the continuous  Service of the
Company. The provisions of Option Agreements need not be identical.

               2.2  EXERCISABILITY  AND TERM.  (a) Except as otherwise  provided
below,  the  Committee  shall  determine the term of each option and whether the
option shall be exercisable in full or in installments  and, if in installments,
the number of installments.  No option, however, may remain outstanding for more
than ten years after the Grant Date.

        (b) Except as otherwise  provided  herein,  an option  granted under the
Plan may be  exercised  from time to time during its term for the full number of
Shares then purchasable upon exercise of the option or from time to time for any
part thereof.

        (c)  Except  as  otherwise  provided  below,   options  shall  terminate
immediately upon the


                                      -7-
<PAGE>
<PAGE>



termination of the Service of the Grantee.  Options granted under the Plan shall
not,  however,  be  affected  by any change of  Service  so long as the  Grantee
continues to be a Director, Employee or Independent Contractor.

        (d)  If a  Grantee  dies  while  he or she is a  Director,  Employee  or
Independent  Contractor  or within three months  after the  termination  of such
option holder's  Service by reason of retirement with the written consent of the
Company,  such option may be  exercised  within one year (or such other  shorter
period as determined  by the  Committee  and specified in the Option  Agreement)
from the date of such Grantee's death by his or her personal  representative  or
representatives,  or by the person or persons to whom the Grantee's rights under
the option pass by will or by the applicable  laws of descent and  distribution;
provided,  however, that an option may not be exercised after its expiration and
provided further that such option may only be exercised for the number of Shares
which could have been purchased by the Grantee on the date of his or her death.

        (e) If a Grantee  voluntarily  retires or quits his or her Service  with
the  written  consent of the Company or a  Subsidiary,  or if the Service of the
Grantee is terminated by the Company or Subsidiary for reasons other than cause,
such Grantee may exercise his or her option at any time prior to the  expiration
of the  original  option  period as  specified  in the Option  Agreement  or the
expiration  of three months (or such other period as determined by the Committee
and specified in the Option Agreement),  whichever shall occur first;  provided,
however,  that no option may be  exercised  after its  expiration  and  provided
further  that the Grantee may only  exercise his or her option for the number of
Shares which he or she could have purchased as of the date such Grantee  retired
or  quit  his or her  Service  or the  date  the  Service  of such  Grantee  was
terminated.

        (f)  Notwithstanding  Subsections  (c), (d) and (e) above, the Committee
may in its sole  discretion,  with  respect  to any or all NQOs  granted  by it,
provide that in the event that the Service of a holder of an NQO shall terminate
for any reason, including without limitation death, disability, termination with
or without cause or retirement  with or without the consent of the Company,  the
NQOs held by such holder,  to the extent of the number of Shares subject to such
NQO which were not  purchasable  by him or her on the date of termination of his
or her Service,  shall forthwith  terminate and that any NQOs exercisable on the
date of such termination  shall remain  exercisable until the expiration of such
NQO unless earlier terminated  pursuant to the provisions of this Plan or of the
agreement pursuant to which the NQO is granted.

        (g) Options may be  terminated  at any time  by  agreement  between  the
Company and the Grantee.

        (h)  Nothing  herein   contained  shall  impose  upon  the  Company  the
obligation to continue the Service of any Grantee.  The rights of the Company to
terminate the Service of a Grantee shall not be diminished or affected by reason
of the granting of an Option.

               2.3 OPTION  PRICE.  (a) Except as provided in  subsection  2.3(c)
hereof,  the option price per Share shall be  determined by the Committee at the
time the option is  granted,  but shall not,  in the case of ISOs,  be less than
100% of the Fair Market Value of a Share on the Grant Date. In the case of NQOs,
the option  price per Share may be less than,  equal to or greater than the Fair
Market Value of a Share on the Grant Date.  The  Committee may modify the option
price of  outstanding  options or cancel  such  options and grant new options in
lieu thereof at a new option price, provided that, in the case of



                                      -8-
<PAGE>
<PAGE>



ISOs,  the option price of such modified or new option may not be less than 100%
of the Fair Market Value of a Share on the date of such action by the Committee.

        (b) To the extent that the aggregate  Fair Market Value  (determined  at
the time an ISO is  granted)  of the  Shares  with  respect  to  which  ISOs are
exercisable for the first time by an Employee during any calendar year under all
incentive  stock  option  plans  of the  Company  and its  Subsidiaries  exceeds
$100,000, such ISOs will be treated as NQOs. The foregoing rule shall be applied
by taking  ISOs into  account  in the order in which they were  granted.  In the
event  outstanding  ISOs granted to an Employee become  immediately  exercisable
under Section  4.1(c)  hereof,  such ISOs will, to the extent the aggregate Fair
Market Value thereof exceeds $100,000, be treated as NQOs.

        (c) An ISO may be granted to an Employee owning, or who is considered as
owning by applying  the rules of  ownership  set forth in Section  424(d) of the
Code,  over ten  percent of the total  combined  voting  power of all classes of
capital  stock of the Company or any  Subsidiary if the option price of such ISO
equals or exceeds  110% of the Fair Market  Value of a Share  subject to the ISO
and such ISO shall expire not more than five years from the date of grant.

               2.4 NONTRANSFERABILITY. No option granted under the Plan shall be
transferable by the Grantee otherwise than by will or by the laws of descent and
distribution and shall be exercisable  during the lifetime of the Grantee solely
by such Grantee.

               2.5 METHOD OF EXERCISE.  A Grantee electing to exercise an option
shall  exercise such option by delivering to the Company  written notice of such
election to exercise,  specifying  the number of Shares such Grantee has elected
to purchase,  together  with the option price for the Shares being  purchased in
accordance with the terms of Section 2.6 below.

               2.6 PAYMENT FOR SHARES. The option price shall become immediately
due and payable upon exercise of the option and payment thereof shall be made to
the  Company  as  follows:  (i) in cash  (including  check,  bank draft or money
order), or (ii) at the discretion of the Committee, by delivering to the Company
Shares of Stock  already  owned by the Grantee and having a Fair Market Value on
the date of exercise  equal to the option price or a combination  of such Shares
and cash,  or (iii) by any other  proper  method  specifically  approved  by the
Committee.


                                   ARTICLE III
                 LOANS AND FINANCIAL ACCOMMODATIONS TO GRANTEES

               3.1 PURPOSE.  In order to assist the Grantee with the acquisition
of Shares of Stock pursuant to the exercise of an option granted under the Plan,
including the payment of any taxes  resulting from such exercise,  the Committee
may,  in its  discretion,  whenever,  in the  judgment  of the  Committee,  such
assistance  is permitted by  applicable  law and may  reasonably  be expected to
benefit the Company or a Subsidiary,  authorize, either at the time of the grant
of the option or  thereafter  (a) the  extension of a loan to the Grantee by the
Company,  (b) the payment by the optionee of the purchase price of the Shares of
stock in  installments,  (c) the  guarantee by the Company of a loan obtained by
the Grantee from a third party or (d) make such other reasonable arrangements to
facilitate the exercise of options in accordance with applicable law.



                                      -9-
<PAGE>
<PAGE>


               3.2 TERMS OF LOAN OR  GUARANTEE.  The  Committee  or Board  shall
determine the terms of any loan or guarantee  made pursuant to this Article III,
including  the interest rate and other terms of repayment  thereof,  and whether
such loan or  guarantee  shall be  secured  or  unsecured.  Each  loan  shall be
evidenced  by a  promissory  note having a maximum  term to maturity of not more
than sixty (60) months. The maximum amount of any loan or guarantee shall be the
option price for Shares  purchased  upon  exercise of an option plus (a) related
interest payments and (b) the amount of tax liability incurred by the Grantee as
a result of the exercise of an option. In the case of ISOs, the interest rate on
any loan  authorized by the  Committee  shall not be less than the higher of (i)
the  "prime"  rate as  from  time to time  in  effect  of a  commercial  bank of
recognized  standing  or (ii) the rate of  interest  from time to time  computed
under Section 483 of the Code.

               3.3 USE OF  LOANED OR  GUARANTEED  FUNDS.  No amount  loaned to a
Grantee and no amount the  repayment of which is guaranteed by the Company shall
be used for any purpose  other than payment of (i) the purchase  price of Shares
acquired on the  exercise of an option  granted or to be granted  under the Plan
and (ii) taxes attributable to such exercise.


                                   ARTICLE IV
                               GENERAL PROVISIONS

               4.1 ADJUSTMENTS UPON CHANGES IN CAPITALIZATION. (a) The aggregate
number and class of Shares for which options may be granted under the Plan,  the
number and class of Shares covered by each outstanding  option and the price per
Share  thereof  (but  not the  total  price)  and  each  such  option,  shall be
proportionately  adjusted  for any  increase or decrease in the number of issued
shares of common stock of the Company resulting from a stock split,  split-up or
consolidation of Shares or any like capital  adjustment or  reclassification  of
Shares, or the payment of any stock dividends, or any other increase or decrease
in the number of Shares of the Company,  without receipt of consideration by the
Company.

        (b) Subject to any required action by its  stockholders,  if the Company
shall be the surviving  corporation  in any merger or  consolidation,  except as
otherwise  provided below, any option granted  hereunder shall be adjusted so as
to  pertain  and apply to the  securities  to which the  holder of the number of
Shares of the  Company  subject to the option  would have been  entitled in such
merger or consolidation.

        (c) Upon the  dissolution or liquidation of the Company or upon a merger
or  consolidation  of the Company in a transaction in which all or substantially
all of the  stockholders  of the Company  receive  cash,  securities  of another
company or other consideration in exchange for their Shares of Stock, whether or
not  the  Company  is the  surviving  corporation,  or  upon  a  sale  of all or
substantially  all of the assets of the Company,  any option  granted  hereunder
shall terminate,  but the Grantee may, immediately prior to any such transaction
exercise his or her option, in whole or in part, as to the full number of Shares
which he or she would  otherwise  have been  entitled  to  purchase  during  the
remaining  term  of the  option  irrespective  of  any  vesting  or  installment
features.  Notwithstanding the foregoing,  the Company may elect not to permit a
Grantee  to  exercise  his or her  option  immediately  prior  to such  event in
accordance  with the  foregoing,  but in lieu  thereof the  Company  may, in its
discretion and immediately prior to any such dissolution,  liquidation,  merger,
consolidation or sale substitute or cause to be substituted a new option for his
or her option, such new option to be applicable to the stock of the surviving or
acquiring  corporation  or any of its  affiliates  and to be on  terms  no  less
favorable to the Grantee than those contained in his or her prior option.


                                      -10-
<PAGE>
<PAGE>




        (d)  Adjustments  and elections  under this Section 4.1 shall be made by
the Committee whose determination as to what adjustments,  if any, shall be made
and the extent thereof shall be final, binding and conclusive.

               4.2 PRIVILEGES OF STOCK  OWNERSHIP.  No Grantee shall be entitled
to the  privileges  of stock  ownership  as to any Shares of Stock not  actually
issued and delivered to him or her.

               4.3 SECURITIES  REGULATIONS.  (a) Each option shall be subject to
the requirement that if at any time the Board shall in its discretion  determine
that the listing,  registration or  qualification  of the Shares subject to such
option  upon any  securities  exchange or under any federal or state law, or the
approval  or  consent of any  governmental  regulatory  body,  is  necessary  or
desirable in connection with the issuance or purchase of Shares thereunder, such
option  may  not  be  exercised  in  whole  or  in  part  unless  such  listing,
registration,  qualification,  approval or consent  shall have been  effected or
obtained free from any conditions not reasonably acceptable to the Board.

        (b) Unless at the time of the  exercise of an option and the issuance of
the Shares  purchased by a Grantee  pursuant thereto there shall be in effect as
to such Shares a  Registration  Statement  under the  Securities Act of 1933, as
amended  (the  "Act"),  and the rules and  regulations  of the  Commission,  the
Grantee  exercising  such  option  shall  deliver to the  Company at the time of
exercise, a certificate in a form reasonably  satisfactory to the Company and/or
counsel to the Company  (i)  acknowledging  that the Shares so  acquired  may be
"restricted  securities"  within the meaning of Rule 144  promulgated  under the
Act; (ii)  certifying  that he or she is acquiring the Shares issuable to him or
her upon such  exercise  for the  purpose of  investment  and not with a view to
their sale or distribution;  and (iii) containing such Grantee's  agreement that
such Shares may not be sold or otherwise  disposed of except in accordance  with
applicable  provisions of the Act. The Company shall not be required to issue or
deliver  certificates for Shares until there shall have been compliance with all
applicable laws,  rules and regulations,  including rules and regulations of the
Commission.

               4.4  SUSPENSION,  AMENDMENT  AND  TERMINATION  OF THE  PLAN.  The
Committee  may at any time suspend,  amend or terminate the Plan,  provided that
the  approval of the Board of  Directors of the Company will be required for any
amendment which will:

        (a)    increase  the  maximum  number  of  Shares  which  may be  issued
               pursuant the exercise of options granted under the Plan; or

        (b)    change the provisions of Section 1.4; or

        (c)    permit  the grant of any ISO under the Plan with an option  price
               less than 100% of the Fair Market Value of the Shares at the time
               such ISO is granted; or

        (d)    extend the term of options or the period during which options may
               be granted under the Plan; or

        (e)    materially  increase the benefits  provided under the Plan to the
               extent that stockholder  approval would then be required pursuant
               to Rule  16b-3  under the  Securities  Exchange  Act of 1934 (the
               "Exchange Act").



                                      -11-
<PAGE>
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        The power of the  Committee  to amend the Plan under this Section 4.4 is
subject in certain  instances to the  requirements of the Exchange Act and other
provisions  of  applicable  law which may require  stockholder  approval of such
amendments in order to achieve the Company's  objectives and the purposes of the
Plan.

        Unless the Plan shall  theretofore have been terminated by the Committee
or the Board of Directors,  the Plan shall  terminate  August 9, 2002. No option
may  be  granted  during  the  term  of any  suspension  of the  Plan  or  after
termination  of the Plan.  The amendment or  termination  of the Plan shall not,
without  the  written  consent  of the  Grantee,  alter or impair  any rights or
obligations of such Grantee under any option theretofore granted under the Plan.

        With  respect to persons  subject  to  Section 16 of the  Exchange  Act,
transactions  under  the  Plan  are  intended  to  comply  with  all  applicable
conditions of Rule 16b-3 or its successors under the 1934 Act. To the extent any
provision of the Plan or action by the Committee fails to so comply, it shall be
deemed null and void, to the extent permitted by law and deemed advisable by the
Committee.

               4.5  EFFECTIVE  DATE.  The  effective  date of the Plan  shall be
August 10,  1992,  subject to the  approval  by the holders of a majority of the
Company's   outstanding   stock  within  one  year  of  such   effective   date.
Notwithstanding  anything  in the Plan to the  contrary,  if the Plan shall have
been approved by the Board prior to such  stockholder  approval,  options may be
granted  by  the  Committee  as  provided  herein  subject  to  such  subsequent
stockholder approval.


                                    ARTICLE V
                             NON-EMPLOYEE DIRECTORS

               5.1  GRANT  OF  OPTIONS.  Each  Non-Employee  Director  shall  be
entitled to receive, on the date such Non-Employee  Director is first elected as
a Director of the  Company  and on each  anniversary  thereof  (each,  an "Award
Date"), non-qualified stock options to purchase 5,000 Shares. The purchase price
per share of Common Stock under each option shall be one hundred  percent (100%)
of the Fair Market Value of the Common Stock on the applicable  Award Date. Such
options shall become  exercisable  as to 20% of the Shares  covered  thereby one
year after the Award  Date and as to an  additional  20% of the  Shares  covered
thereby on each of the four succeeding  anniversaries of the Award Date on which
such  Non-Employee  Director  is then a  Non-Employee  Director  and has  served
continuously as such since the Award Date. Each option granted under the plan to
Non-Employee  Directors  shall  constitute a  non-qualified  stock  option.  All
instruments  evidencing options granted to Non-Employee Directors under the Plan
shall be in such form as shall be consistent  with the Plan. For purposes of the
Plan, the term Non-Employee  Director shall mean any Director of the Company who
is not an Employee and who is not on the Award Date providing and has not at any
time within six months prior thereto provided,  legal or consulting  services to
the Company.

               5.2 AMENDMENT OF THIS ARTICLE.  The  provisions of this Article 5
shall not be amended more than once every six months, other than to comport with
changes in the Code, the Employee  Retirement  Income Security Act, or the Rules
thereunder.



                                      -12-


<PAGE>
<PAGE>


                                    Exhibit B


Just Toys, Inc.
50 West 23rd Street
New York, New York 10010


Ladies and Gentlemen:

        Notice is hereby  given of my  election to purchase [ ] shares of Common
Stock,  $.01 par value (the "Shares"),  of Just Toys,  Inc., at a price of $ 
                                                                            ----
per Share,  pursuant to the Company's Stock Option Plan. Enclosed in payment for
the Shares is :


                             my check in the amount of $         .
                       ------                           ---------

        *               Shares   having  a  total   value  of  $   , such  value
         ------ --------                                        ---
being based on the closing price(s) of the shares on the date hereof.

        The following information is supplied for use in issuing and registering
the Shares purchased hereby:

        Number of Certificates and
        Denominations
                                                                   -------------
        Name
                                                                   -------------

        Address
                                                                   -------------
                                                                   -------------
        Social Security Number
                                                                   -------------

Dated:
      ------------------------


                                                               Very truly yours,

                                                                   -------------



- ---------------
* Subject to the approval of the Stock Option Committee.


<PAGE>



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