ANNIES HOMEGROWN INC
DEF 14A, 1996-09-27
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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                                  SCHEDULE 14A
                                 (RULE 14A-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

                    PROXY STATEMENT PURSUANT TO SECTION 14(A)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


FILED BY THE REGISTRANT  _X_

FILED BY A PARTY OTHER THAN THE REGISTRANT ___

CHECK THE APPROPRIATE BOX:

___Preliminary proxy statement   ___Confidential, for use of the Commission Only
                                     (as permitted by Rule 14a-6(3)(2))
_X_Definitive proxy materials
___Definitive additional materials
___Soliciting material pursuant to 
    Rule 14a-11(c) or Rule 14a-12


                             ANNIE'S HOMEGROWN, INC.
               --------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

                             ANNIE'S HOMEGROWN, INC.
                ------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)


PAYMENT OF FILING FEE (CHECK THE APPROPRIATE BOX):

_X_  $125 per Exchange Act Rule  0-11c(1)(ii),  14a-6(i)(1),  or  14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.

___  $500 per each  party  to the  controversy  pursuant  to  Exchange  Act Rule
     14a-6(i)(3).

___  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
       (1)    Title of each class of securities to which transaction applies:
       (2)    Aggregate number of securities to which transaction applies:
       (3)    Per unit price or other underlying  value of transaction  computed
              pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which
              filing fee is calculated and state how it was determined):
       (4)    Proposed maximum aggregate value of transaction:
       (5)    Total fee paid:

___  Fee paid previously with preliminary materials.

___  Check box if any part of the fee is offset as provided by exchange Act Rule
     0-11(a)(2)  and identify the filing for which the  offsetting  fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the form or Schedule and the date of its filing.
       (1)    Amount Previously Paid:
       (2)    Form, Schedule or Registration statement No.:
       (3)    Filing Party:
       (4)    Date Filed:







                             ANNIE'S HOMEGROWN, INC.
                          180 SECOND STREET, SUITE 202
                                CHELSEA, MA 02150

                                 ---------------

       NOTICE OF SPECIAL MEETING IN LIEU OF ANNUAL MEETING OF SHAREHOLDERS
                         TO BE HELD ON OCTOBER 28, 1996

                                 ---------------


TO THE SHAREHOLDERS:

         NOTICE IS  HEREBY  GIVEN  that the  Special  Meeting  in Lieu of Annual
Meeting of Shareholders of Annie's Homegrown,  Inc., a Delaware corporation (the
"Corporation"),  will be  held on  Monday,  October  28,  1996,  at  10:00  A.M.
California time, in the Discussion Room,  Delancey Street, 600 Embarcadero,  San
Francisco, California, for the following purposes:

         1.         To elect a Board of Directors for the ensuing year.

         2.         To consider  and act upon a proposal to approve the adoption
of the Corporation's 1996 Stock Plan.

         3.         To ratify the selection of the firm of KPMG Peat Marwick LLP
as auditors for the fiscal year ending December 31, 1996.

         4.         To transact such other  business as may properly come before
the meeting and any postponements or adjournments thereof.

         Only  shareholders  of record at the close of business on September 27,
1996 are  entitled to notice of and to vote at the meeting and any  adjournments
thereof.

                                              By Order of the Board of Directors


                                              Celinda Shannon
                                              Secretary
Chelsea, Massachusetts
September 30, 1996


          YOUR VOTE IS IMPORTANT. WHETHER OR NOT YOU PLAN TO ATTEND THE
  MEETING, PLEASE COMPLETE, DATE AND SIGN THE ENCLOSED PROXY CARD AND RETURN IT
   PROMPTLY IN THE ENCLOSED STAMPED ENVELOPE BY RETURN MAIL PRIOR TO THE DATE
        OF THE MEETING IN ORDER TO ASSURE REPRESENTATION OF YOUR SHARES.






                             ANNIE'S HOMEGROWN, INC.
                            180 2ND STREET, SUITE 202
                                CHELSEA, MA 02150
                                 (617) 889-2822
                                -----------------

                                 PROXY STATEMENT

        FOR THE SPECIAL MEETING IN LIEU OF ANNUAL MEETING OF SHAREHOLDERS

                         TO BE HELD ON OCTOBER 28, 1996
                                -----------------

                               SEPTEMBER 30, 1996

         Proxies in the form enclosed with this proxy statement are solicited by
the Board of Directors of Annie's Homegrown, Inc. (the "Corporation") for use at
the  Special  Meeting in Lieu of Annual  Meeting of  Shareholders  to be held on
Monday,  October 28,  1996,  at 10:00 A.M.,  in the  Discussion  Room,  Delancey
Street,  600  Embarcadero,  San  Francisco,  California  or at any  adjournments
thereof (the "Special Meeting").

         Only holders of Common Stock,  $.001 par value per share,  of record as
of the close of business on  September  27,  1996,  the record date (the "Record
Date")  fixed by the Board of  Directors,  will be entitled to notice of, and to
vote at, the Special  Meeting  and any  adjournments  thereof.  As of the Record
Date,  4,256,985  shares of Common  Stock of the  Corporation  were  issued  and
outstanding.  Holders  of Common  Stock are  entitled  to cast one vote for each
share held of record by them on each proposal submitted to a vote at the Special
Meeting.  Shareholders may vote in person or by proxy. Execution of a proxy will
not in any way affect a  shareholder's  right to attend the Special  Meeting and
vote in  person.  Any  shareholder  giving a proxy has the right to revoke  that
proxy by (i) filing a later-dated  proxy or a written notice of revocation  with
the Secretary of the  Corporation  at any time before it is  exercised,  or (ii)
voting in person at the  Special  Meeting.  The  holders  of a  majority  of the
outstanding  shares of Common Stock entitled to vote at the Special Meeting will
constitute a quorum for the transaction of business.

         The persons  named as attorneys in the proxies,  Deborah  Churchill and
Neil Raiff,  were selected by the Board of Directors  and are  directors  and/or
officers of the Corporation.  All properly  executed proxies returned in time to
be counted at the Special  Meeting will be voted as stated  below under  "Voting
Procedures." Any shareholder  giving a proxy has the right to withhold authority
to vote for any  individual  nominee to the Board of Directors by so marking the
proxy in the space provided thereon.

         In  addition  to the  election  of  directors,  the  shareholders  will
consider  and  vote  upon   proposals   (i)  to  approve  the  adoption  of  the
Corporation's  1996 Stock Plan,  and (ii) to ratify the selection of the firm of
KPMG Peat Marwick LLP as the  Corporation's  auditors for the fiscal year ending
December 31, 1996,  all as further  described in this proxy  statement.  Where a
choice has been  specified on the proxy with respect to the  foregoing  matters,
including the election of directors, the shares represented by the proxy will be
voted in  accordance  with  the  specifications  and will be voted  FOR any such
proposal if no specification is indicated.

         The Board of Directors of the Corporation  knows of no other matters to
be presented at the Special Meeting.  If any other matter should be presented at
the Special  Meeting  upon which a vote  properly  may be taken,  including  any
proposal to adjourn  the  Special  Meeting,  shares  represented  by all proxies
received  by the  Board of  Directors  will be voted  with  respect  thereto  in
accordance with the judgment of the persons named as attorneys in the proxies.

         An Annual Report to Shareholders,  containing  financial statements for
the fiscal year ended  December 31, 1995,  is being  mailed  together  with this
proxy statement to all  shareholders  entitled to vote. This proxy statement and
the form of proxy were first mailed to  shareholders  on or about  September 30,
1996.





                      MANAGEMENT AND PRINCIPAL SHAREHOLDERS

         The  following  table  sets  forth  as of  September  1,  1996  certain
information  regarding the ownership of the  Corporation's  voting securities by
(i) each person who, to the  knowledge of the  Corporation,  beneficially  owned
more than 5% of the Corporation's  voting  securities  outstanding at such date,
(ii) each  director  (or nominee for  director) of the  Corporation,  (iii) each
Named  Executive  Officer  (as  defined  below  under  "Compensation  and  Other
Information Concerning Directors and Officers--Executive Compensation") and (iv)
all directors (and nominees for director) and executive officers as a group:

<TABLE>
<CAPTION>
                                                                      AMOUNT AND NATURE OF              PERCENT OF TOTAL
                        NAME AND ADDRESS (1)                       BENEFICIAL OWNERSHIP (2)(3)        VOTING SECURITIES (4)
                        --------------------                       ---------------------------        ---------------------

<S>                                                                       <C>                              <C>   
Ann E. Withey (5)                                                          1,704,209                        38.48%
c/o Annie's Homegrown, Inc.
180 Second Street, Suite 202
Chelsea, MA  02150

Andrew Martin (6)                                                          1,775,954                        39.24%
c/o Annie's Homegrown, Inc.
200 Gate Five Road, Suite 211
Sausalito, CA  94965

Deborah Churchill (7)                                                        185,266                         4.20%

Brady Bevis (8)                                                               11,000                          *

Pam Monroe**(8)                                                               11,000                          *

David Simpson**(8)                                                            11,000                          *

Tom VanDyck**(8)                                                              11,000                          *

Patric DeTemple                                                                 -                             *

Paul Geffner                                                                    -                             *

Kare Anderson (9)                                                             24,882                          *

All directors and executive officers                                       3,980,776                        78.04%
 as a group (12 persons) (10)

</TABLE>

- ------------------

 *       Less than 1% of total voting securities.
 **      Resigned as director in September, 1996.
(1)      Pursuant to rules of the  Securities and Exchange  Commission  ("SEC"),
         addresses are provided only for 5% beneficial owners.
(2)      Except as otherwise  noted in the footnotes to this table,  each person
         or entity named in the table has sole voting and investment  power with
         respect to all shares shown as owned, based on information  provided to
         the Corporation by the persons and entities named in the table.
(3)      Shares of Common Stock subject to options exercisable within 60 days of
         September 1, 1996, are deemed  outstanding for computing the percentage
         of the person or group holding such securities.



   
                                       -2-



(4)      Percentage  of  beneficial  ownership is calculated on the basis of the
         amount of outstanding securities at September 1, 1996 (4,256,985) plus,
         for each person or group,  any securities  that person or group has the
         right to acquire within 60 days pursuant to options or other rights.
(5)      Includes  171,839  shares of Common  Stock  issuable  upon  exercise of
         certain options granted  pursuant to the Company's 1990 Incentive Stock
         Option Plan.
(6)      Includes  268,874  shares of Common  Stock  issuable  upon  exercise of
         certain options granted  pursuant to the Company's 1990 Incentive Stock
         Option Plan.
(7)      Includes  159,155  shares of Common  Stock  issuable  upon  exercise of
         certain options granted  pursuant to the Company's 1990 Incentive Stock
         Option Plan.
(8)      Includes  10,000  shares of Common  Stock  issuable  upon  exercise  of
         certain options granted pursuant to the directors compensation plan.
(9)      Includes 9,948 shares of Common Stock issuable upon exercise of certain
         options  granted  pursuant to the Company's 1990 Incentive Stock Option
         Plan.
(10)     Includes  844,058  shares of Common  Stock  issuable  upon  exercise of
         certain options granted to directors and executive officers pursuant to
         the Company's 1990 Incentive Stock Option Plan.



                                      -3-


   
                              ELECTION OF DIRECTORS

         The Board of Directors of the  Corporation  has nominated the following
persons for election as directors of the Corporation at the Special Meeting (the
"Board  Nominees").  All of the Board  Nominees  are  currently  members  of the
Corporation's  Board of  Directors.  The Board  Nominees and the year they first
joined the Board of Directors are:

      Nominee                                        Year First Joined Board
    -----------                                    ---------------------------
    Ann E. Withey                                              1989
    Andrew M. Martin                                           1989
    Deborah Churchill                                          1991
    Brady Bevis                                                1995
    Patrick DeTemple                                           1996
    Paul Geffner                                               1996
    Kare Anderson                                              1996

         The directors of the Corporation  are elected  annually and hold office
until the next Annual Meeting of  Shareholders  and until their  successors have
been elected and qualified or until their earlier death, resignation or removal.
The Board of Directors knows of no reason why any Nominee should be unwilling or
unable to serve,  but if such should be the case,  proxies will be voted for the
election of another  person or the Board of Directors may vote to fix the number
of directors at a lesser number. A plurality of the votes cast by the holders of
Common Stock present or represented by proxy and entitled to vote at the Special
Meeting  is  required  for the  elections  of the Board  Nominees.  See  "Voting
Procedures" below.

COMPENSATION OF DIRECTORS

         The Board of Directors has the authority to determine a fixed sum to be
paid to directors for attendance at each meeting the Board or a stated salary as
a director.  No director will be paid any salary, fees or other compensation for
services as a director, except for shares and options to non-employee members of
the Board of  Directors.  Directors may be  reimbursed  for certain  expenses in
connection  with  attendance  at Board and committee  meetings.  No such payment
shall  preclude any director from serving the Company in any other  capacity and
receiving compensation  therefor.  Members of special or standing committees may
be allowed like compensation for attending committee meetings.

         For  non-employee  directors  elected  prior to January  1, 1996,  each
non-employee  director is issued 1,000 shares of the Company's  Common Stock, as
compensation  for  service  as a  director,  and each is  granted  an  option to
purchase 10,000 shares of the Company's  Common Stock at an exercise price equal
to 85% of the public offering price in the Company's  initial public offering of
$6.00.  For  non-employee  directors  elected on or after January 1, 1996,  each
non-employee director is granted an option to purchase 1,000 shares of Company's
Common Stock at an exercise price equal to the market value of such Common Stock
at the date of grant. All options become vested on the first  anniversary of the
date of grant and  would  expire  if not  exercised  within  three  years  after
becoming vested.


BOARD OF DIRECTORS MEETINGS AND COMMITTEES

         The Board of Directors met three (3) times during the fiscal year ended
December 31, 1995.  The Board of Directors  does not  currently  have a standing
audit committee,  compensation  committee or nominating  committee.  Each of the
directors attended at least 75% of the aggregate of all meetings of the Board of
Directors which were held during his or her period of service during 1995.



                                      -4-


   
                 OCCUPATIONS OF DIRECTORS AND EXECUTIVE OFFICERS

         The following  table sets forth the Board Nominees to be elected at the
Special Meeting and the executive  officers of the Corporation,  their ages, and
the positions currently held by each such person with the Corporation.

      NAME                     AGE                    POSITION
     ------                   -----                  ----------
 Ann E. Withey                 33          Inspirational President and Director
 Andrew Martin                 41          Chairman and Chief Executive Officer
 Deborah Churchill             33          President and Director
 Neil Raiff                    38          Chief Operating Officer and Treasurer
 Paul Nardone                  28          Executive Vice President of Sales
 Celinda Shannon               29          Secretary
 Brady Bevis                   52          Director
 Patrick DeTemple              44          Director
 Paul Geffner                  43          Director
 Kare Anderson                 48          Director

         ANN E.  WITHEY  co-founded  the  Company  in 1989  and is  currently  a
director and the Company's Inspirational  President.  Ms. Withey has served as a
director of the Company since 1989. Ms. Withey's  responsibilities  also include
new product development and consumer correspondence and relations. Approximately
95% of Ms. Withey's time is devoted to the Company's matters. Ms. Withey is also
co-founder and is currently a director of The Good Idea Foods Company,  Inc. Ms.
Withey was co-founder of Smartfood,  Inc. and creator of the original recipe for
Smartfood Popcorn.  Smartfood,  Inc. was sold to Frito-Lay a division of PepsiCo
in 1989. Ms. Withey and her husband own and operate a small organic produce farm
in Connecticut.  Ms. Withey actively supports a variety of programs that benefit
women, children,  education and the environment.  Ms. Withey holds a B.A. degree
from the University of Connecticut.

         ANDREW M. MARTIN  co-founded the Company,  and since 1989, has been the
Company's Chairman and Chief Executive Officer.  Mr. Martin  participated in all
aspects of the Company's  development,  including  strategic  planning,  product
development,  finance,  management,  sales  and  marketing.  Mr.  Martin  was  a
co-founder,  President  and  Chairman of  Smartfood,  Inc. In 1989,  Mr.  Martin
founded,  and is currently  the Chairman and Chief  Executive  Officer of Simple
Packaging Solutions,  Inc., an international  packaging  technology  corporation
located in Sausalito,  California.  In 1993,  Mr.  Martin also  founded,  and is
currently  the  Chairman  and Chief  Executive  Officer  of The Good Idea  Foods
Company, Inc., a regional snack food company located in Chelsea,  Massachusetts.
Mr.  Martin holds  several  international  and  national  patents and awards for
technology  excellence.  He has also  created  several  successful  programs  to
benefit the homeless and the environment.

         DEBORAH CHURCHILL has served as the Company's  President and a director
since 1991.  Her  responsibilities  include  serving as a  spokesperson  for the
Company, its products and philosophy.  She has been honored as a speaker by many
groups on behalf of issues relating to women, business and the environment.  Ms.
Churchill works closely with the Company's Chief Operating Officer and Treasurer
in  directing  Company  matters.  She is also a  director  of  Simple  Packaging
Solutions, Inc. and the Good Idea Foods Company, Inc., and is the founder of the
Women's  Discovery  Foundation.  Prior to joining the  Company in May 1990,  Ms.
Churchill  was a District  Loan  officer,  in charge of all loan  operations  in
Northern  California,  with Glendale Federal Bank of San Mateo  California.  Ms.
Churchill  holds a B.A. in Economics  from the University of California at Santa
Barbara.

         NEIL RAIFF is a certified public accountant and currently serves as the
Company's  Chief Operating  Officer and Treasurer.  From 1989 to September 1994.
Mr. Raiff served in this  capacity on a contractual  basis.  On October 1, 1994,
Mr. Raiff was retained as a part-time  employee,  and in May 1995 his status was
changed to a full-time employee.  Mr. Raiff is responsible for all financial and
administrative functions including financial forecasting and strategic planning,
expense control, accounting, purchasing and banking and insurance relationships.
From 1991 to May 1995, Mr. Raiff was self employed as a CPA in private practice.
From 1989 to 1991,  Mr.  Raiff was a


   
                                       -5-



Manager  with  Cohen  and  Havian,   certified  public  accountants  in  Boston,
Massachusetts.  Mr. Raiff holds a B.S. in  Accoutancy  from  Bentley  College in
Waltham, Massachusetts.

         PAUL NARDONE is currently the  Company's  Executive  Vice  President of
Sales. Mr. Nardone is responsible for managing the Company's  strategic national
sales plan. In 1988,  Mr. Nardone  founded Olde Boston Snacks,  a distributor of
gourmet  nuts and natural  snack  mixes.  Mr.  Nardone  continues  to work in an
advisory role with Olde Boston Snacks.  In 1990, Mr. Nardone founded New England
Snacks, Inc., a regional snack food distributorship. In March, 1992, New England
Snacks,  Inc. was sold to Alternative  Distributors  where Mr. Nardone served as
Vice  President  of sales until  joining the Company in 1993.  Mr.  Nardone also
serves as President of Good Idea Foods Company,  Inc.  Approximately  95% of his
time is spent on matters relating to Annie's  Homegrown Inc. Mr. Nardone holds a
B.A.   degree  in   Political   Science  from  Tufts   University   in  Medford,
Massachusetts.

         CELINDA  SHANNON  currently  serves as the Company's  Secretary.  Since
joining the Company in 1992, she has held a variety of roles including assistant
to the Chairman,  New Product  Development,  Marketing and Sales  Management and
Package Design.  Currently,  Ms. Shannon in managing the  administration  of the
initial  public  offering and, upon  completion  of this  offering,  she will be
involved with shareholder  relations.  Prior to joining the Company, Ms. Shannon
was  employed  since 1989 as a  Marketing  Specialist  by Wood Logan  Associates
located in Old Greenwich,  Connecticut.  Ms. Shannon successfully  completed the
Series 63 - Uniform  State  Securities  Law and  Series 6 - Annuity  and  Mutual
Funds, Life and Variable Insurance Examinations. Ms. Shannon holds a B.A. degree
in French from Trinity College in Hartford, Connecticut.

         BRADY BEVIS was elected a director in May,  1995.  Ms. Bevis,  a public
interest lawyer and businesswoman,  is currently the Program Coordinator for the
Bay  Area  Multimedia  Partnership.  Ms.  Bevis  was  formerly  on the  Board of
Supervisors  for the  County  of  Marin  during  which  she  ended  the  17-year
polarization  over the  conversion  of  Hamilton  Air Force  Base and  started a
collaborative  process for planning  its future.  Prior to elected  office,  Ms.
Bevis was  Chair of the Marin  SANE/Freeze,  active  in the  nationwide  Lawyers
Alliance on Nuclear Policy,  and the Marin County Peace  Conversion  Commission.
Ms. Bevis was a founding member of Marin Action, Exodux establishing residential
treatment  facilities for autistic children,  and the Marin County Commission on
Homelessness.  In addition,  Ms. Bevis has served on the Boards of Directors for
numerous organizations  including The California Council on Partnerships,  Marin
Conversation   League,  and  the  California  Elected  Women's  Association  for
Education and Research.

         PATRICK  DETEMPLE has been a director of the Company  since  September,
1996. Mr. DeTemple is an attorney with a history of commitment to social issues.
Mr.  DeTemple  has  extensive  experience  in  community,  labor  and  political
organizing,  negotiations, and campaigns. In these capacities he has worked with
labor organizations  (United Farm Workers,  Service Employees)  community groups
and   political   organizations   (California   Democratic   Party  and  various
candidates). In 1989 and 1990 Mr. DeTemple served as the National Field Director
for  EarthDay  1990.  Mr.  DeTemple  has served as an  attorney  for the City of
Cambridge,  practiced  immigration  law, served as a senator's chief of staff in
the Massachusetts State House and traveled,  worked, wrote and spoke extensively
in regard to events in Central  America and the  Philippines  during the 1980's.
Mr.  DeTemple  has  obtained  degrees  from  Brown,   Northeastern  and  Harvard
University and is a member of the Massachusetts and California Bars.

         PAUL GEFFNER has been a director of the Company since September,  1996.
Mr. Geffner owns Escape From New York Pizza, a group of three pizza  restaurants
in San Francisco.  Mr. Geffner founded Captain Video, a chain of video stores in
Northern  California,  which he sold in 1988.  Mr.  Geffner has  assisted in the
creation and development of many different retail ventures including a juice and
yogurt  bar  (Fruitopia),  a women's  clothing  store,  and an event  production
company.  Mr.  Geffner has been a Big Brother for seventeen  years and wrote and
produced commercials for Big Brothers of California,  which won an Emmy award in
1990.

         KARE ANDERSON has been a director of the Company since September, 1996.
Ms. Anderson is an author and speaker who translates research on gut instinctual
reactions  into  techniques  to  inspire  support  for an idea or  product.  Ms.
Anderson is a former  California  state senator's  chief of staff;  reporter for
newspapers, including the Wall Street Journal and Le Monde; producer for "Inside
Sacramento," a syndicated  radio feature;  won an Emmy for


                                      -6-


television political  commentaries;  co-founder of nine women's political action
committees and was Pacific Bell's first Cable TV and Wideband Division Director.


THE  BOARD  OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  A VOTE FOR  ELECTION  OF THE
NOMINEES AS DIRECTORS OF THE CORPORATION



                       COMPENSATION AND OTHER INFORMATION
                        CONCERNING DIRECTORS AND OFFICERS


EXECUTIVE COMPENSATION

The  following  table sets forth,  for the fiscal year ended  December 31, 1995,
certain compensation paid by the Company,  including salary, bonuses and certain
other  compensation,  to its Chief  Executive  Officer  and all other  executive
officers whose annual compensation for the year ended December 31, 1995 exceeded
$100,000 (the "Named Executive Officers").

<TABLE>
<CAPTION>

SUMMARY COMPENSATION TABLE
<S>                                                 <C>                               <C> 
                                                     ANNUAL COMPENSATION               LONG-TERM COMPENSATION
                                                     -------------------               ----------------------
                                                                                   NUMBER OF
                                                                                  SECURITIES
                                                                                   ALL OTHER
NAME & PRINCIPAL POSITION                            SALARY        BONUS            OPTIONS           COMPENSATION
                                                     ------        -----          ----------          ------------
Andrew M. Martin...............................      $84,000        --              37,302                 --
    Chairman & Chief Executive Officer
</TABLE>


OPTION GRANTS IN LAST FISCAL YEAR

The following table sets forth  information  with respect to the Named Executive
Officers concerning the grant of options during fiscal 1995, under the Company's
1990 Incentive Stock Option Plan.

<TABLE>
<CAPTION>
                                                                          INDIVIDUAL GRANTS
                                                    -------------------------------------------------------------
<S>                                                  <C>             <C>              <C>           <C>  
                                                      NUMBER OF       PERCENT OF
                                                     SECURITIES      TOTAL OPTIONS     EXERCISE
                                                     UNDERLYING       GRANTED TO        OR BASE
                                                       OPTIONS       EMPLOYEES FOR       PRICE      EXPIRATION
NAME                                                   GRANTED         1995 YEAR        $/SHARE        DATE
- ----                                                   -------         ---------        -------        ----

Andrew M. Martin...............................        37,302           37.22%         $5.90 (1)     1/16/2000
    Chairman & Chief Executive Officer
- -----------------------
</TABLE>

(1) The exercise price on the date of grant was equal to or exceeded 110% of the
    fair market value of the Common Stock of the Company on the date of grant.


                                      -7-



AGGREGATE OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION VALUES

The following table sets forth  information  with respect to the Named Executive
Officers  concerning the exercise of options during fiscal 1995 and  unexercised
options held as of the end of fiscal 1995.
<TABLE>
<CAPTION>
<S>                                                 <C>                  <C>                      <C> 
                                                                             NUMBER OF               VALUE OF
                                                                            SECURITIES             UNEXERCISED
                                                                            UNDERLYING             IN-THE-MONEY
                                                                            UNEXERCISED             OPTIONS AT
                                                                          OPTIONS AT FY-          FY-END ($) (1)
                                                     SHARES ACQUIRED     END EXERCISABLE/          EXERCISABLE/
NAME                                                   ON EXERCISE         UNEXERCISABLE          UNEXERCISABLE
- ----                                                 ---------------     ----------------         --------------
Andrew M. Martin...............................             --               268,874/0            $1,177,444/$0
    Chairman & Chief Executive Officer
- -----------------------
(1)  Calculated  based on the initial  public  offering  price of the  Company's
Common Stock ($6.00), minus the exercise price of the option
</TABLE>


CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS


         Andrew Martin,  Chairman and Chief Executive  Officer and a director of
the Company,  is also the majority  shareholder  and holds similar  offices with
Simple Packaging  Solutions,  Inc. ("Simpak") and Good Idea Foods Company,  Inc.
("Good Idea"). Ann Withey,  inspirational president and director of the Company,
is also a director of Good Idea.  Deborah  Churchill,  president and director of
the  Company,  is also a director  of Simpak and Good Idea.  Ms.  Withey and Ms.
Churchill each own less than 5% of the outstanding  shares of Simpak. Ms. Withey
is a 25%  shareholder  of Good Idea.  Paul Nardone,  Executive Vice President of
Sales of  Annie's  Homegrown,  Inc.,  is  president  of Good  Idea  and  devotes
approximately 3% of his time to the Good Idea business.

         Simpak has  borrowed  from the  Company,  for which it has been charged
interest at the rate of 11%.  At December  31,  1995,  there was no  outstanding
balance.  All future material affiliated  transactions and loans will be made or
entered into on terms that are no less  favorable to Annie's than those that can
be obtained from unaffiliated third parties;  and all future material affiliated
transactions  and loans,  and any  forgiveness  of loans,  must be approved by a
majority of the independent  outside members of the Company's Board of Directors
who so not have an interest in the transactions.

COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT

         Not applicable.


                                      -8-



                     PROPOSAL TO APPROVE THE 1996 STOCK PLAN

         The 1996 Stock Plan ("1996 Plan") was adopted by the Board of Directors
on September 24, 1996,  subject to shareholder  approval at the Special Meeting,
and  provides  for the  issuance  of  200,000  shares of Common  Stock  upon the
exercise of options or in connection  with awards or direct  purchases of Common
Stock.  The 1996 Plan is intended to succeed the  Corporation's  1990 Stock Plan
which  has no  shares  remaining  available  for  option  grants.  The  Board of
Directors  believes  that the  Corporation's  ability to continue to attract and
retain  qualified  employment  candidates  is in large part  dependent  upon the
Corporation's   ability  to  provide  such  employment   candidates   long-term,
equity-based  incentives  in the  form  of  stock  options,  awards  and  direct
purchases as part of their  compensation.  Also, the Board of Directors believes
that the ability to grant options,  awards and direct  purchases  under the 1996
Plan will allow the Corporation  greater  flexibility to motivate its employees,
consultants, officers and directors.

         Approval of the  Corporation's  1996 Plan will require the  affirmative
vote of a majority of the votes cast by the holders of Common Stock, represented
in person or by proxy at the Special Meeting.

DESCRIPTION OF THE 1996 PLAN

         The  purpose of the 1996 Plan is to  provide  incentives  to  officers,
directors,  employees and consultants of the Corporation and any subsidiaries of
the Corporation  (collectively,  "Related  Corporations").  Under the 1996 Plan,
officers and employees of the  Corporation and any Related  Corporations  may be
granted  "incentive  stock  options"  ("ISO" or "ISOs")  within  the  meaning of
Section 422 of the Internal  Revenue Code of 1986, as amended (the "Code"),  and
directors,  officers,  employees  and  consultants  of the  Corporation  and any
Related  Corporations  may be  granted  options  which  do not  qualify  as ISOs
("Non-Qualified  Option" or  "Non-Qualified  Options")  and, in  addition,  such
persons  may be  granted  awards  of stock  in the  Corporation  ("Awards")  and
opportunities   to  make   direct   purchases   of  stock  in  the   Corporation
("Purchases").  Both ISOs and  Non-Qualified  Options are  referred to hereafter
individually as an "Option" and collectively as "Options."  Options,  Awards and
Purchases   are  referred  to   hereafter   collectively   as  "Stock   Rights."
Approximately 14 employees, consultants, directors and officers will be eligible
to participate in the 1996 Plan.

         Anything  in  the  1996  Plan  to  the  contrary  notwithstanding,  the
effectiveness of the 1996 Plan and of the grant of all options  thereunder is in
all respects subject to the approval of the 1996 Plan by the affirmative vote of
a majority of the votes cast on the matter at the Special Meeting by the holders
of Common Stock. In the event that such shareholder  approval is not received at
the 1996 Special Meeting,  then the 1996 Plan and any options granted thereunder
shall be void.

         Administration.  The 1996  Plan  will be  administered  by the Board of
Directors. Subject to the terms of the 1996 Plan, the Board of Directors has the
authority  to  determine  the  persons  to whom  Stock  Rights  shall be granted
(subject to certain eligibility  requirements for grants of ISOs), the number of
shares covered by each such grant, the exercise or purchase price per share, the
time or times at which  Stock  Rights  shall be  granted,  and  other  terms and
provisions  governing the Stock  Rights,  as well as the  restrictions,  if any,
applicable to shares of Common Stock issuable upon exercise of Stock Rights. The
Board of Directors also has the authority to determine the duration, vesting and
rate of each Option and whether  restrictions  such as repurchase  rights of the
Corporation  are to be imposed on shares of stock subject to Stock  Rights.  The
Board of Directors has the authority to interpret the 1996 Plan and to prescribe
and rescind regulations pertaining to it.

         Eligible  Employees and Others.  Subject to the  limitations  discussed
below,  ISOs  under  the  1996  Plan  may  be  granted  to any  employee  of the
Corporation or any Related Corporation. Only those officers and directors of the
Corporation who are employees of the Corporation or any Related  Corporation may
be granted  ISOs under the 1996 Plan.  To the  extent  that the  aggregate  fair
market  value  (determined  on the date of grant of an ISO) of Common  Stock for
which ISOs granted to any employee  are  exercisable  for the first time by such
employee  during  any  calendar  year  (under  all  stock  option  plans  of the
Corporation  and any Related  Corporation)  exceeds  $100,000,  the  Corporation
intends to designate such excess options as Non-Qualified  Options. In addition,
under the terms of the 1996 Plan, no employee may be granted  Options to acquire
more than 140,000 shares of Common Stock.



                                      -9-


Otherwise,  there is no  restriction  as to the  maximum  or  minimum  amount of
Options an employee may receive. Non-Qualified Options, Awards and Purchases may
be granted to any director,  officer,  employee or consultant of the Corporation
or any Related Corporation.

         Shares Subject to the 1996 Plan. The 1996 Plan  authorizes the grant of
Stock Rights to acquire 200,000 shares of Common Stock.  The number of shares of
Common Stock issuable under the 1996 Plan or subject to outstanding Stock Rights
is subject to  adjustment  as  described  hereinafter  under  "Changes in Stock;
Recapitalization  and  Reorganization."  Pursuant to the terms of the 1996 Plan,
shares  subject to Stock  Rights which for any reason  expire or are  terminated
unexercised as to such shares may again be the subject of a grant under the 1996
Plan.

         Granting of Options. Stock Rights may be granted under the 1996 Plan at
any time on or after  September  24, 1996 and prior to September  23, 2006.  The
Board of Directors may, with the consent of the optionee, convert an ISO granted
under the 1996 Plan to a Non-Qualified Option.

         Non-Qualified   Option   Price.   The  exercise   price  per  share  of
Non-Qualified  Options granted under the 1996 Plan generally cannot be less than
the  minimum  legal  consideration  required  therefor  under  the  laws  of any
jurisdiction  in which the  Corporation  or its  successors  in interest  may be
organized.

         ISO Price.  The exercise price per share of ISOs granted under the 1996
Plan cannot be less than the fair market  value of the Common  Stock on the date
of grant, or, in the case of ISOs granted to employees  holding more than 10% of
the total  combined  voting power of all classes of stock of the  Corporation or
any Related  Corporation,  110% of the fair market  value of the Common Stock on
the date of grant.

         Option  Duration.  The 1996 Plan requires that each Option shall expire
on the date  specified  by the Board of  Directors,  but not more than ten years
from its date of grant in the case of Options generally. However, in the case of
any ISO granted to an employee owning more than 10% of the total combined voting
power of all classes of stock of the  Corporation  or any  Related  Corporation,
such ISO shall expire on the date  specified by the Board of Directors,  but not
more than five years from its date of grant.

         Exercise of Options and Payment for Stock.  Each Option  granted  under
the 1996 Plan shall be exercisable as follows:

                  A.     The Option will either be fully exercisable at the time
of  grant or shall  become  exercisable  in such  installments  as the  Board of
Directors may specify.

                  B.     Once an  installment  becomes  exercisable,  it remains
exercisable  until  expiration or  termination of the Option,  unless  otherwise
specified by the Board of Directors.

                  C.     Each  Option  may be  exercised  from time to time,  in
whole or in part,  up to the total  number of shares with respect to which it is
then exercisable.

                  D.     The  Board  of  Directors   shall  have  the  right  to
accelerate  the date that any  installment  of any Option  becomes  exercisable.
However,  the  Board  of  Directors  may not,  without  an  employee's  consent,
accelerate the permitted exercise date of any ISO granted to the employee if the
acceleration would violate Section 422(d) of the Code.

         Effect of Termination of Employment, Death or Retirement. If the holder
of an ISO ceases to be employed by the  Corporation  or any Related  Corporation
other than by reason of death or disability,  no further  installments of his or
her ISOs will become exercisable,  and the ISO will terminate on the earliest of
3  months  from  the  date of  termination  of  employment  or  their  specified
expiration  dates,  except to the extent that such ISO shall have been converted
into a Non-Qualified Option.


                                      -10-


         If an optionee dies, any ISO held by the optionee may be exercised,  to
the extent otherwise exercisable on the date of death, by the optionee's estate,
personal  representative  or beneficiary  who acquires the ISO by will or by the
laws of descent and  distribution,  at any time within 180 days from the date of
the optionee's  death (but not later than the specified  expiration  date of the
ISO). If an ISO optionee ceases to be employed by the Corporation or any Related
Corporation by reason of his or her permanent and total disability, the optionee
may  exercise  any  ISO  held  by  him or her on  the  date  of  termination  of
employment, to the extent otherwise exercisable on that date, at any time within
180 days from the date of  termination  of  employment  (but not later  than the
specified expiration date of the ISO).

         Non-Qualified  Options,  Awards  and  Purchases  are  subject  to  such
termination  and  cancellation  provisions  as may be determined by the Board of
Directors.

         Non-Assignability  of  Stock  Rights.  No ISO  shall be  assignable  or
transferable  by the  optionee  except  by will or by the  laws of  descent  and
distribution,  and during the lifetime of the optionee shall be exercisable only
by such  optionee.  Stock  Rights other than ISOs shall be  transferable  to the
extent set forth in the agreement relating to such Stock Right.

         Changes in Stock; Recapitalization and Reorganization. In the event the
shares of Common Stock of the  Corporation  are  subdivided  or combined  into a
greater or smaller number of shares or if the  Corporation  issues any shares of
Common Stock as a stock dividend on its outstanding  Common Stock, the number of
shares of Common  Stock of the  Corporation  deliverable  upon the  exercise  of
Options  shall be  appropriately  increased  or decreased  proportionately,  and
appropriate adjustments shall be made in the purchase price per share to reflect
such event.

         Upon a consolidation,  merger,  or sale of all or substantially  all of
the Corporation's assets (an "Acquisition"), the Board of Directors or the board
of directors of any entity assuming the obligations of the Corporation under the
1996 Plan ("Successor  Board"),  shall, as to outstanding  Options,  take one or
more of the  following  actions:  continue  such Options by  substituting  on an
equitable  basis  for the  shares  then  subject  to  such  Options  either  the
consideration  payable with respect to the outstanding shares of Common Stock in
connection  with  the   Acquisition;   or  shares  of  stock  of  the  surviving
corporation;  or any equity  securities  of the successor  corporation  or other
securities as the Successor  Board deems  appropriate  (the fair market value of
which may not exceed the fair market value of shares of Common Stock  subject to
such Options immediately preceding the transaction). Alternatively, upon written
notice to the  optionees,  the Board of  Directors  or the  Successor  Board may
provide  that all Options  must be  exercised,  to the extent then  exercisable,
within a specified  number of days;  or terminate  all Options in exchange for a
cash payment equal to the excess of the fair market value of the shares  subject
to such  Options  (to the  extent  then  exercisable)  over the  exercise  price
thereof.

         In the event of a recapitalization or reorganization of the Corporation
pursuant to which  securities of the  Corporation or of another  corporation are
issued with respect to the outstanding  shares of Common Stock,  upon exercising
an Option, the holder thereof is entitled to receive for the purchase price paid
upon such exercise the securities he would have received if he had exercised his
Option prior to such recapitalization or reorganization.

         Upon the  happening  of any of the  foregoing  events,  the  class  and
aggregate  number of shares that are subject to Stock  Rights  which  previously
have  been or  subsequently  may be  granted  under  the 1996  Plan will also be
appropriately  adjusted to reflect the events described  above.  Notwithstanding
the foregoing,  with respect to ISOs, the foregoing adjustments may be made only
after the Board of Directors,  in  consultation  with legal counsel,  determines
that such adjustments  would not constitute a modification of such ISOs or would
not cause adverse tax consequences to the holders of the ISOs.

         In  the  event  of  the  proposed  dissolution  or  liquidation  of the
Corporation, each Option will terminate immediately prior to the consummation of
such proposed action or at such other time and subject to such other  conditions
as may be determined by the Board of Directors.

         Amendment,  Suspension  and  Termination of the 1996 Plan. The Board of
Directors  may  terminate  or amend  the 1996 Plan in any  respect  at any time,
except  that,  without the  approval of the  Corporation's  shareholders



                                      -11-



within twelve months before or after the Board of Directors adopts a  resolution
authorizing  any of the following  actions,  (a) the total number of shares that
may be  issued  under the 1996 Plan may not be  increased  except as  previously
described under "Changes in Stock; Recapitalization and Reorganization"; (b) the
requirements  as to  eligibility  for  participation  in  the  Plan  may  not be
materially modified; (c) the provisions regarding eligibility for grants of ISOs
may not be modified;  (d) the  provisions  regarding the exercise price at which
shares may be offered pursuant to ISOs may not be modified (except by adjustment
referred  to  above);  and (e) the  expiration  date of the 1996 Plan may not be
extended.  No action of the Board of Directors or  shareholders,  however,  may,
without the consent of an  optionee,  alter or impair his rights under any Stock
Right previously granted to him.

         Miscellaneous.  The proceeds  received by the Corporation from the sale
of shares pursuant to the 1996 Plan will be used for general corporate purposes.
The  Corporation's  obligations  to deliver shares is subject to the approval of
any governmental  authority  required in connection with the sale or issuance of
such shares. The exercise of Non-Qualified Options, Awards or Purchases for less
than fair market value may require the holder to recognize  ordinary  income and
pay  additional  withholding  taxes in respect of such income,  and the Board of
Directors may condition the grant or exercise of an Option, Award or Purchase on
the payment to the Corporation of such taxes.  Unless terminated  earlier by the
Board of Directors, the 1996 Plan will expire at the end of the day on September
23, 2006.

         Terms  and  Conditions  of  Options.   Options  will  be  evidenced  by
instruments  (which  need  not be  identical)  in such  forms  as the  Board  of
Directors may from time to time approve.  Such  instruments will conform to such
terms and conditions as are applicable  under the 1996 Plan and may contain such
other  provisions  as the  Board of  Directors  deems  advisable  which  are not
inconsistent with the 1996 Plan, including restrictions  applicable to shares of
Common Stock issuable upon exercise of Options.

         Exercise of Options.  Options may be exercised by giving written notice
to the Corporation at its principal  office  address.  Such notice must identify
the Option  being  exercised  and  specify the number of shares as to which such
Option is being  exercised,  accompanied  by full payment of the purchase  price
therefor  either (a) in United States dollars in cash or by check, or (b) at the
discretion of the Board of Directors, through delivery of shares of Common Stock
having a fair  market  value  equal as of the date of the  exercise  to the cash
exercise  price  of  the  Option,  or  (c) at the  discretion  of the  Board  of
Directors,  by delivery of the grantee's personal recourse note bearing interest
payable  not less than  annually  at no less than 100% of the lowest  applicable
Federal  rate,  as  defined  in  Section  1274(d)  of  the  Code,  or (d) at the
discretion of the Board of Directors and consistent with applicable law, through
the delivery of an assignment to the  Corporation of a sufficient  amount of the
proceeds  from the sale of the Common  Stock  acquired  upon the exercise of the
Option and  authorization  to the broker or selling  agent to pay that amount to
the  Corporation,  which sale must be at the grantee's  direction at the time of
exercise; or (e) at the discretion of the Board of Directors, by any combination
of (a), (b), (c) and (d) above. The holder of an Option will not have the rights
of a shareholder with respect to the shares covered by his Option until the date
of issuance of a stock  certificate to him for such shares.  Except as expressly
provided in the 1996 Plan with  respect to changes in  capitalization  and stock
dividends,  no adjustment will be made for dividends or similar rights for which
the record date is before the date such stock certificate is issued.

         Federal Income Tax Consequences

THE FOLLOWING DISCUSSION OF UNITED STATES FEDERAL INCOME TAX CONSEQUENCES OF THE
ISSUANCE AND  EXERCISE OF OPTIONS  GRANTED  UNDER THE 1996 PLAN,  AND OF CERTAIN
OTHER RIGHTS  GRANTED UNDER THE 1996 PLAN,  IS BASED UPON THE  PROVISIONS OF THE
CODE AS IN EFFECT ON THE DATE OF THIS PROXY STATEMENT,  CURRENT REGULATIONS, AND
EXISTING  ADMINISTRATIVE  RULINGS OF THE  INTERNAL  REVENUE  SERVICE.  IT IS NOT
INTENDED  TO  BE A  COMPLETE  DISCUSSION  OF  ALL  OF  THE  FEDERAL  INCOME  TAX
CONSEQUENCES OF THE 1996 PLAN OR OF THE  REQUIREMENTS  THAT MUST BE MET IN ORDER
TO QUALIFY FOR THE DESCRIBED TAX TREATMENT.

A.       Incentive Stock Options. The following general rules are applicable for
federal income tax  purposes  under existing  law to ISOs granted under the 1996
Plan:


                                      -12-



         1. Generally,  an optionee will not recognize any income upon the grant
of an ISO or upon the issuance of shares to him or her upon  exercise of an ISO,
and the Corporation  will not be entitled to a federal income tax deduction upon
either the grant or exercise of an ISO.

         2. If shares  acquired  upon  exercise  of an ISO are not  disposed  of
within:  (i) two years  from the date the ISO was  granted or (ii) one year from
the date the shares are transferred to the optionee  pursuant to the exercise of
the ISO (the "Holding  Periods"),  the difference between the amount realized on
any  subsequent  disposition of the shares and the exercise price will generally
be treated as capital gain or loss to the optionee.

         3. If shares  acquired  upon exercise of an ISO are disposed of and the
Holding Periods are not satisfied (a "Disqualifying Disposition"),  then in most
cases the lesser of (i) any excess of the fair market value of the shares at the
time of exercise of the ISO over the  exercise  price or (ii) the actual gain on
disposition,  will be taxed to the  optionee as  ordinary  income in the year of
such disposition.

         4. In any  year  that  an  optionee  recognizes  ordinary  income  on a
Disqualifying  Disposition  of shares  acquired  upon  exercise  of an ISO,  the
Corporation generally will be entitled to a corresponding  deduction for federal
income tax purposes.

         5. The  difference  between the amount  realized by the optionee as the
result of a Disqualifying  Disposition and the sum of (i) the exercise price and
(ii) the amount of ordinary  income  recognized  under the above rules generally
will be treated as capital gain or loss.

         6. Capital gain or loss  recognized by an optionee on a disposition  of
shares will be long-term  capital gain or loss if the optionee's  holding period
for the shares exceeds one year.

         7. An optionee may be entitled to exercise an ISO by delivering  shares
of the Corporation's  Common Stock to the Corporation in payment of the exercise
price, if the optionee's ISO agreement so provides.  If an optionee exercises an
ISO in such fashion, special rules apply.

         8. In addition to the tax consequences described above, the exercise of
an ISO may result in an "alternative  minimum tax." The alternative  minimum tax
(at a maximum rate of 28%) will be applied against a taxable base which is equal
to "alternative  minimum taxable income," reduced by a statutory  exemption.  In
general,  the amount by which the value of the shares  received upon exercise of
the ISO exceeds the  exercise  price is included in the  optionee's  alternative
minimum taxable income.  A taxpayer is required to pay the higher of his regular
tax liability or the  alternative  minimum tax. A taxpayer who pays  alternative
minimum  tax  attributable  to the  exercise  of an ISO may be entitled to a tax
credit against his or her regular tax liability in later years.

         9. Special  rules apply if the shares  acquired upon the exercise of an
ISO are subject to vesting,  or are  subject to certain  restrictions  on resale
under  federal  securities  laws  applicable  to  directors,   officers  or  10%
stockholders.


B.       Non-Qualified Options. The following general rules are applicable under
current federal income tax law to  Non-Qualified Options granted  under the 1996
Plan:

         1. In general, an optionee will not recognize any income upon the grant
of a Non-Qualified Option, and the Corporation will not be entitled to a federal
income tax deduction upon such grant.

         2. An optionee  generally will recognize ordinary income at the time of
exercise of a Non-Qualified  Option in an amount equal to the excess, if any, of
the fair market  value of the shares on the date of exercise  over the  exercise
price.

         3. When an optionee  sells the shares  acquired  upon the exercise of a
Non-Qualified Option, he or she generally will recognize capital gain or loss in
an amount equal to the difference  between the amount  realized upon


                                      -13-


the sale of the shares and his or her tax basis in the  shares  (generally,  the
exercise price plus the amount taxed to the optionee as ordinary income). If the
optionee's  holding  period for the shares  exceeds one year,  such gain or loss
will be long-term capital gain or loss.

         4.  When an  optionee  recognizes  ordinary  income  attributable  to a
Non-Qualified   Option,  the  Corporation   generally  will  be  entitled  to  a
corresponding federal income tax deduction.

         5. An optionee  may be entitled to exercise a  Non-Qualified  Option by
delivering  shares  of the  Corporation's  Common  Stock to the  Corporation  in
payment of the exercise price. If an optionee  exercises a Non-Qualified  Option
in such fashion, special rules will apply.

         6. Special  rules apply if the shares  acquired  upon the exercise of a
Non-Qualified  Option  are  subject  to  vesting,  or  are  subject  to  certain
restrictions  on resale under federal  securities  laws applicable to directors,
officers or 10% stockholders.


   C.  Awards and Purchases.  The following  general rules are applicable  under
current  federal  income tax law to the grant of Awards or  Purchases  under the
1996 Plan:

         Under current federal income tax law, persons receiving shares pursuant
to an Award or a Purchase  generally will recognize ordinary income equal to the
fair market value of the shares  received,  reduced by any purchase  price paid.
The Company  generally should be entitled to a corresponding  federal income tax
deduction.  When such  shares are sold,  the  seller  generally  will  recognize
capital gain or loss.  Special rules apply if the shares acquired are subject to
vesting,  or are  subject  to  certain  restrictions  on  resale  under  federal
securities laws applicable to directors, officers or 10% stockholders.


         THE BOARD OF DIRECTORS  UNANIMOUSLY  RECOMMENDS A VOTE FOR THE APPROVAL
OF THE CORPORATION'S 1996 PLAN.


                    PROPOSAL TO RATIFY SELECTION OF AUDITORS


         The Board of Directors, upon the recommendation of the Audit Committee,
has selected the firm of KPMG Peat Marwick  LLP,  independent  certified  public
accountants,  to serve as auditors for the fiscal year ending December 31, 1996.
KPMG Peat  Marwick  LLP has served as the  Corporation's  auditors  for the past
three (3) fiscal years.


THE BOARD OF DIRECTORS  UNANIMOUSLY  RECOMMENDS A VOTE FOR  RATIFICATION OF KPMG
PEAT MARWICK LLP AS AUDITORS



                                VOTING PROCEDURES

         The  presence,  in person or by proxy,  of at least a  majority  of the
outstanding  shares of Common Stock entitled to vote at the meeting is necessary
to establish a quorum for the  transaction  of business.  Shares  represented by
proxies  pursuant  to which  votes  have  been  withheld  from any  nominee  for
director,  or which contain one or more  abstentions or broker  "non-votes," are
counted as present for  purposes  of  determining  the  presence or absence of a
quorum for the  meeting.  A  "non-vote"  occurs  when a broker or other  nominee
holding shares for a beneficial  owner votes on one proposal,  but does not vote
on another proposal because the broker does not have discretionary  voting power
and has not received instructions from the beneficial owner.



                                      -14-



         Directors are elected by a plurality of the votes cast, in person or by
proxy,  at the  meeting.  The seven  nominees  receiving  the highest  number of
affirmative votes of the share present or represented and voting on the election
of directors at the meeting will be elected as  directors.  Only shares that are
voted in favor of a  particular  nominee will be counted  toward such  nominee's
achievement of a plurality. Shares present at the meeting that are not voted for
a particular  nominee or shares present by proxy where the stockholder  properly
withheld  authority  to vote for such  nominee  will not be counted  toward such
nominee's achievement of a plurality.

         For all other matters being  submitted to stockholders at this meeting,
the affirmative vote of the majority of shares present, in person or represented
by proxy,  and voting on that matter is required for  approval.  Shares voted to
abstain, since they are not affirmative votes for the matter, will have the same
effect as votes against the matter. Shares subject to broker "non-votes" are not
considered to have been voted for the  particular  matter and have the practical
effect of  reducing  the  number of  affirmative  votes  required  to  achieve a
majority  for such matter by reducing  the total number of shares from which the
majority is calculated.


                              SHAREHOLDER PROPOSALS


         It is contemplated that the next Annual Meeting of Shareholders will be
held on or about June 1, 1997. Proposals of shareholders  intended for inclusion
in the proxy statement to be furnished to all  shareholders  entitled to vote at
the next Annual Meeting of Shareholders  of the Corporation  must be received at
the Corporation's  principal executive offices not later than December 31, 1996.
In order to curtail  controversy as to the date on which a proposal was received
by the  Corporation,  it is suggested that proponents  submit their proposals by
Certified Mail, Return Receipt Requested.



                            EXPENSES AND SOLICITATION


         The cost of solicitation  of proxies will be borne by the  Corporation,
and  in  addition  to  soliciting  shareholders  by  mail  through  its  regular
employees,  the  Corporation  may request banks,  brokers and other  custodians,
nominees  and  fiduciaries  to  solicit  their  customers  who have stock of the
Corporation registered in the names of a nominee and, if so, will reimburse such
banks,  brokers  and  other  custodians,  nominees  and  fiduciaries  for  their
reasonable  out-of-pocket  costs.  Solicitation by officers and employees of the
Corporation  may  also be  made  of some  shareholders  in  person  or by  mail,
telephone or telegraph following the original solicitation.



                                      -15-



TO ANNIE'S SHAREHOLDERS:

ANNIE'S HOMEGROWN, INC. IS YOUR COMPANY!

AS ANNIE'S SHAREHOLDERS,  YOU HAVE AN OPPORTUNITY TO VOTE ON ISSUES WHICH EFFECT
YOUR COMPANY. PLEASE SEND US BACK YOUR PROXY CARD BELOW IN THE ADDRESSED STAMPED
ENVELOPE AS SOON AS POSSIBLE WITH YOUR VOTE. THANK YOU FOR SHARING IN THE FUTURE
OF ANNIE'S.
                  DETACH HERE

         P                    ANNIE'S HOMEGROWN, INC.
         R                 180 Second Street, Suite 202
         O                 Chelsea Massachusetts 02150
         X
         Y          PROXY FOR SPECIAL MEETING OF SHAREHOLDERS
                            IN LIEU OF ANNUAL MEETING
                                October 28, 1996

     The undersigned  hereby appoints Deborah Churchill and Neil Raiff, and each
of them  singly,  proxies for the  undersigned,  with full power of attorney and
power of  substitution,  to vote all shares of capital  stock of any class which
the  undersigned  is entitled  to vote at the Special  Meeting in lieu of Annual
Meeting  of  Shareholders  (the  "Meeting")  of  Annie's  Homegrown,  Inc.  (the
"Company")  to be held  on  Monday, October  28,  1996,  at  10:00  a.m.  in the
Discussion Room,  Delancey Street, 600 Embarcadero,  San Francisco,  California,
and at any  adjournment  thereof,  upon the  matters  set forth in the Notice of
Special Meeting in lieu of Annual Meeting of Shareholders and accompanying Proxy
statement,   each  dated  September  30,  1996,   receipt  of  which  is  hereby
acknowledged.

              CONTINUED AND TO BE SIGNED ON REVERSE SIDE        SEE REVERSE SIDE

                  


                                   DETACH HERE

Please mark votes as in this example.

  THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF  DIRECTORS.  THIS PROXY WILL
BE VOTED AS  SPECIFIED  OR,  WHERE NO  DIRECTION  IS GIVEN WILL BE VOTED FOR THE
ELECTION OF ALL NOMINEE DIRECTORS AND FOR THE PROPOSALS IN ITEMS 2 AND 3. A VOTE
TO TRANSACT  SUCH OTHER  BUSINESS AS MAY BE PROPERLY  TAKEN UNDER ITEM 4 WILL BE
VOTED IN  ACCORDANCE  WITH THE  JUDGMENT  OF THE PERSONS  HEREINBEFORE  NAMED AS
ATTORNEYS.

         1. To elect a Board of Directors for the ensuing year.
         NOMINEES: Ann E. Withey, Andrew Martin, Deborah
         Churchill, Brady Bevis, Patrick DeTemple, Paul Geffner and
         Kare Anderson

                  FOR          WITHHELD
                  [  ]           [  ]

                                                         MARK HERE              
                                                         FOR ADDRESS            
     [   ]_________________________________              CHANGE AND      [   ]
     For all nominees except as noted above              NOTE BELOW            
                                                    
                                                    
                                                    
                                                    
                                                      FOR    AGAINST    ABSTAIN
                                                    
         2. To approve and ratify the
            Company's 1996 Stock Plan.                [  ]    [  ]       [  ]

         3. To ratify the selection of the
            firm of KPMG Peat Marwick
            LLP as auditors of the
            Company for the fiscal year
            ending December 31, 1996                  [  ]    [  ]       [  ]

        
         4. To transact  such other  business  as may  properly  come before
            the meeting and any adjournment thereof.

STOCKHOLDERS  WHO ATTEND THE ANNUAL MEETING OF  SHAREHOLDERS  MAY VOTE IN PERSON
EVEN THOUGH THEY HAVE PREVIOUSLY MAILED THIS PROXY. PLEASE DATE, SIGN AND RETURN
THIS PROXY PROMPTLY IN THE ENCLOSED PRE-PAID, PRE-ADORESSED ENVELOPE.

IMPORTANT:  Please date this Proxy and sign  exactly as your  name(s)  appear(s)
hereon.  If stock is held  jointly,  each  owner  should  sign.  If  signing  as
attorney,executor,  administrator,  trustee, guardian or other fiduciary, please
give your full title as such.





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