ANNIES HOMEGROWN INC
10KSB, 1997-03-28
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-KSB

[X]  Annual report under Section 13 or 15(d) of the  Securities  Exchange Act of
     1934 for the fiscal year ended December 31, 1996

[ ]  Transition report under Section 13 or 15(d) of the Securities  Exchange Act
     of 1934 For the transition period from ____________ to ____________

                       Commission file number: 33-93982-LA

                             ANNIE'S HOMEGROWN, INC.
        (Exact name of Small Business Issuer as specified in its charter)

              DELAWARE                                      06-1258214
     (State or other jurisdiction of                        (I.R.S. Employer
      incorporation or organization)                        Identification No.)

     180 SECOND STREET, SUITE 202, CHELSEA, MA              02150
     (Address of principal executive offices)               (Zip Code)

                                  617-889-2822
                (Issuer's telephone number, including area code)

    Securities registered pursuant to Section 12(b) of the Exchange Act: NONE

    Securities registered pursuant to Section 12(g) of the Exchange Act: NONE

Check  whether  the Issuer:  (1) has filed all  reports  required to be filed by
Section 13 or 15(d) of the Securities  Exchange Act of 1934 during the preceding
12 months (or for such shorter  period that the  registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past
90 days. Yes   [X]    No  [ ]

Check if there is no disclosure of delinquent  filers in response to Item 405 of
Regulation S-B in this form, and no disclosure will be contained, to the best of
the  Issuer's   knowledge,   in  definitive  proxy  or  information   statements
incorporated  by reference  in Part III of this Form 10-KSB or any  amendment to
this form.

The issuer's revenue for the fiscal year ended December 31, 1996 was $4,811,762.
As of December 31, 1996, the aggregate market value of the Issuer's voting stock
held by non-affiliates was approximately  $6,735,726 based on the initial public
offering price of Common Stock of $6.00 per share.

As of December  31, 1996,  there were  4,256,895  shares of the Issuer's  Common
Stock, $.001 par value, issued and outstanding.

                       DOCUMENTS INCORPORATED BY REFERENCE

None
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                                     PART I

ITEM 1.   BUSINESS

GENERAL

Annie's Homegrown,  Inc. ("Annie's" or the "Company"),  which was founded by Ann
E. Withey and Andrew M. Martin,  is engaged in the  manufacture,  marketing  and
sale of premium  natural  macaroni and cheese dinners and other pasta  products.
The Company's  products  include:  Annie's Shells and Cheddar,  Annie's Alfredo,
Annie's Whole Wheat Shells and Cheddar and Annie's Mild MexicanTM . In the first
quarter of 1997, the Company  introduced a new line of all natural pasta dinners
called Annie's  One-Step.  The One-Step  dinners combine  different pasta shapes
with five  sauce  recipes  which  provide  the  convenience  and  simplicity  of
one-step, one-pot cooking.

The Company's  products are  manufactured by contract  packers  according to the
specifications  provided by the Company, which include the recipe,  ingredients,
graphics  and  packaging  for the  product.  The  Company's  products  are  sold
primarily  through  supermarkets  and natural and  specialty  food  stores.  The
Company also manufactures a private label house brand for a specialty  retailer,
using its premium all natural white cheddar cheese  formula  together with elbow
macaroni.  To date,  the  Company has focused  its  marketing  and  distribution
efforts on the Northeast and West Coast U.S. markets.  The Company's strategy is
to expand its supermarket  distribution nationally in addition to developing new
and unique all natural food products to sell to its existing customer base.

Annie's mission is to provide the highest quality,  all natural food products to
its  customers  and to  serve as an  ethically,  socially,  and  environmentally
conscious  business model for customers,  other companies and the food industry.
The Company  promotes  environmental  efforts to  minimize  the  consumption  of
resources and encourages  individuals to make personal commitments to social and
environmental causes.

The Company was founded in January 1989 as a Delaware corporation. Its principal
executive offices are located at 180 Second Street, Suite 202, Chelsea, MA 02150
and its telephone number is (617) 889-2822.

Statements  in this  Form  10-KSB  which  are not  historical  facts,  so called
"forward-looking statements", are made pursuant to the safe harbor provisions of
the Private  Securities  Litigation  Reform Act of 1995.  When used in this Form
10-KSB,  the  terms  "anticipates",  "expects","estimates","believes"  and other
similar  terms as they relate to the Company or its  management  are intended to
identify  such  forward-looking   statements.   The  Company's  actual  results,
performance  or  achievements  may differ  materially  from those  expressed  or
implied by such  forward-looking  statements.  Investors are cautioned  that all
forward-looking  statements  involve risks and  uncertainties,  including  those
detailed  herein and in the  Company's  other  filings with the  Securities  and
Exchange  Commission.  See "Item 6.  Management's  Discussion  and  Analysis  of
Financial  Condition and Results of Operations - Certain Factors That May Affect
Future Results."

PRODUCTS

The  Company  manufactures  and sells a variety of macaroni  and cheese  dinners
under the  Annie's  name.  The  Company's  products  are made using all  natural
ingredients  including  its premium all natural  white  cheddar  cheese  formula
together with petite pasta shells made from 100% durum  semolina.  The Company's
products include:

Annie's Shells and Cheddar,  introduced in January 1989,  made with petite durum
semolina pasta shells and premium all natural white Vermont cheddar cheese.

Annie's  Alfredo,  introduced  in August 1989,  made with petite durum  semolina
pasta shells and premium all natural  white Vermont  cheddar  cheese with garlic
and basil.

Annie's Whole Wheat Shells and Cheddar,  introduced in February 1990,  made with
an  organically  grown whole wheat  pasta  shells and premium all natural  white
Vermont cheddar cheese.


                                       1



Annie's Mild  MexicanTM ,  introduced in November  1994,  made with petite durum
semolina  pasta shells and premium all natural white Vermont  cheddar cheese and
Mexican spices.

These products are typically priced at retail between $0.99 and $1.49 for a 7.25
oz. package.

In the first  quarter of 1997,  the  Company  introduced  a new line of five all
natural pasta dinners called Annie's  One-Step.  The dinners  combine  different
pasta  shapes  with  five  sauce  recipes  which  provide  the  convenience  and
simplicity of one-step,  one-pot  cooking Annie's  one-step  dinners include the
following:

Annie's One-Step Rotini with Four Cheese Sauce

Annie's One-Step Penne Pasta with Alfredo Sauce

Annie's One-Step Radiatore Pasta with Sundried Tomato and Basil Sauce

Annie's One-Step Corkscrew Pasta with Savory Herb and Garlic Sauce

Annie's One-Step Curly Fettuccine with White Cheddar and Broccoli Sauce

Annie's  One-Step dinners are typically priced at retail between $1.59 and $1.99
for a 5 oz . package.

SALES, MARKETING AND DISTRIBUTION

The  Company  sells its  products  primarily  to two classes of  retailers:  (i)
supermarket chains, also known as "mass markets;" and (ii) natural and specialty
food stores.  Selection of new regional markets is based upon consumer profiles,
product opportunity and costs of introduction.

In the mass markets,  the Company sells to large supermarket chains such as Stop
and Shop in New England and Safeway Stores in California.  The Company currently
has penetrated all of the major supermarket chains in New England,  and sells in
several  major  supermarket  chains in New York and  California.  The Company is
currently  expanding  its  sales  area  to  include  major  supermarkets  in the
Mid-Atlantic states as well as the Rocky Mountain region.

The Company's  products are also sold to natural food markets and specialty food
stores,  such as Whole  Foods  and  Fresh  Fields,  and to  select  natural  and
specialty  food  distributors.  Buying  practices of natural and specialty  food
stores are highly  selective due to the nature of the  retailers,  which reflect
their customers demands for both natural and premium quality products. According
to Spence Information  Services,  the only sales information service catering to
the natural food trade,  Annie's was the Number 2 ranked  brand,  based on total
dollar sales, in the Entree and Mixes category with the top two selling items in
that category for the year ended December 31, 1996.

In October 1996, the Company signed a master distribution agreement with Liberty
Richter,  Inc.("Liberty").  The agreement calls for Liberty to distribute all of
the Company's  products except for the private label and mail order lines in the
continental United States. The Company sells the products to Liberty who in turn
sells the products to supermarket  chains and natural and specialty food stores.
Liberty has two  warehouses,  one located in New Jersey and the other located in
California.  Liberty distributes and sells Annie's products within the territory
utilizing  its own sales  force and sub  distributors  that  they  maintain.  In
addition,  Liberty provides other services such as order processing,  invoicing,
record  management,  sales coverage,  broker  management,  promotion  execution,
management of sales allowances and trade show participation.  All promotions and
slotting  presentations  as well as sub  distributors and brokers are subject to
Annie's approval.

Using the  Company's  sales and  marketing  presentation,  Liberty,  through its
regional  managers  and food  brokers,  presents the  Company's  products to the
supermarket or distributor  buyer. The key competitive  factors in influencing




                                       2



a purchasing decision by the buyer include the product quality, packaging, sales
history,  profitability  and consumer  demand.  If a buyer decides to accept the
product,  other issues such as the cost of acquiring  shelf space  (introductory
slotting)  and the  Company's  specific  commitments  to marketing  programs are
negotiated.  Introductory  slotting fees and marketing  programs often vary from
customer to customer.  Emphasizing  the selling  features of its  products,  the
Company,  through  Liberty and its  brokers,  attempts to  negotiate  the lowest
slotting  cost.  Slotting  fees can take the form of cash  payments  and/or free
product  allowances.   Utilizing  both  Liberty`s  and  the  brokers'  knowledge
regarding  specific  accounts,  the Company tailors its  introductory  marketing
program to each new account.

Under the Liberty  Agreement,  Liberty must  distribute  any new  products  that
Annie's chooses to distribute  through  Liberty's  channels unless Liberty has a
preexisting  non compete  provision with another  vendor.  The initial  contract
expires  December 31, 1997 with automatic  renewals  scheduled on a year to year
basis.

Prior to October  1996,  the Company sold its products  directly to  supermarket
chains  and  wholesale  distributors,  utilizing  regional  food  brokers  on  a
commission   basis.   Regional  food  brokers  served  as  the  Company's  sales
representatives  and assisted the Company in the sales process.  The Company had
retained 21 food brokers. Using the Company's sales and marketing  presentation,
the  food  brokers  presented  the  Company's  products  to the  supermarket  or
distributor  buyer.  Prior to entering into the Liberty  Agreement the Company's
products  were shipped  directly  from the  manufacturer  via common  carrier to
either of the  Company's  two public  warehouses  located in  Massachusetts  and
California.  The Company did not rent the warehouses but was charged a fee based
on the amount of use.  The Company  then  distributed  its  products by shipping
either directly to supermarket  chains' central  warehouses,  where the products
were then  redistributed  to  individual  stores as  needed,  or to a  wholesale
grocery distributor.

The  Company's   sales  strategy  is  to  continue  to  expand  its  supermarket
distribution  nationally  in addition to developing  new and unique  all-natural
food products to sell to its existing  customer  base.  Management  believes the
Company will benefit from greater  trade  relations  due to Liberty's  favorable
position in the  supermarket  and natural food trade.  In  addition,  Management
believes its  consolidated  distribution  with  Liberty's  other  products  will
provide the Company greater access to key accounts in expansion  markets as well
as facilitate new product  introductions  into its existing  customers. 

For the  fiscal  years  ending  December  31,  1995 and  1996,  no one  customer
accounted for more than 10% of the Company's net sales.

CUSTOMERS

The Company's  products are marketed toward mothers,  children and young adults.
These three groups are the primary  purchasers in the macaroni and cheese dinner
category.  Management  believes  its  customers  are  people who prefer to buy a
natural, better-tasting product and are willing to pay a premium price.

The Company  relies  primarily on brand loyalty and word of mouth to promote its
products. The Company's marketing strategy is designed to encourage customers to
try its  products  for the first time and  develop  brand  loyalty.  The Company
accomplishes  this by  continually  educating  customers  about the  differences
between its all natural  products  and the  competition's  products,  as well as
through product sampling,  community giveaways,  promotional pricing and account
specific marketing events such as buy-one get-one free promotions.

PRODUCT QUALITY AND DEVELOPMENT

Ann E. Withey, the Company's co-founder,  Director, and Inspirational President,
maintains the final  responsibility for the recipes for the Company's  products.
The Company takes great pride in producing  high quality,  all natural,  easy to
prepare  meals.  Annie's  petite pasta shells are made from 100% durum  semolina
flour.  Management  believes the quality of its 100% durum semolina pasta is one
of the more important differences between Annie's and other competitive national
brands. Several of the lower priced brands are prepared from a lower grade, less
expensive  blend of spring  wheat and durum  flour.  Pure durum  semolina  flour
produces a golden, translucent looking finished


                                       3



pasta product,  while blended  enriched  flour produces a faded,  chalky looking
finished product.  The Company has retained a product development  consultant to
increase  the speed at which new  products  are  created and  introduced  to the
market. The consultant reviews all recipes and flavors with Ms. Withey which are
subject to Ms. Withey's final approval.

MANUFACTURING

The Company's products are manufactured by two contract packers according to the
specifications  provided by the Company, which include the recipe,  ingredients,
graphics  and  packaging  for the  product.  The Company  has never  experienced
material  shortages or delays in the manufacture of its products.  However,  its
products  are  subject  to the  inherent  risks  in  agriculture  and all of its
products must be transported from its manufacturer and are therefore  subject to
work  stoppages  and other risks.  The Company  believes that there are numerous
companies which could manufacture its products under its quality  specifications
without a substantial increase in cost or delay in delivery.

COMPETITION

The industry in which the Company competes is highly competitive.  The principal
methods of  competition  in the  macaroni  and cheese  market  include  pricing,
product quality and taste,  brand  advertising,  trade and consumer  promotions,
packaging and the development of new products. The Company competes not only for
consumer  acceptance but also for shelf space in  supermarkets  and natural food
stores and for the marketing focus by the Company's distributors,  some of which
also distribute  other competing  products.  The Company competes in two primary
classes of trade: (i) the mainstream  supermarket trade, also known as the "mass
markets"  and (ii) the natural food trade.  The macaroni and cheese  category in
the mass market trade is highly  competitive.  The leading brand in the category
is Kraft's Original  Macaroni and Cheese Dinner (Kraft is owned by Philip Morris
Companies,  Inc.) which  accounted for over 40% of the total dollar sales in the
category  in 1996  according  to  Information  Resources  Infoscan  reports.  In
addition to the Kraft brand, the category is comprised of other products such as
Golden Grain (The Quaker Oats Company),  private label products  (store brands),
and several regional brands.  Store brands are usually sold at prices well under
the Company's  products.  Most of the companies that compete in the macaroni and
cheese  category  are  larger  than  Annie's  and  have  significantly   greater
resources.

Management  believes  that the Company's  products do not directly  compete with
these "value-priced" lines. The Company's products are positioned as a "premium"
brand   and   viewed   as   a   natural    alternative   to   the    low-priced,
artificially-flavored  brands.  Management  believes  its target  customers  are
people who prefer to buy natural, better-tasting products and are willing to pay
a premium  for  those  products.  The  Company  uses  unique,  brightly  colored
packaging to differentiate its products from competing brands,  which tend to be
very similar in graphical design.

The macaroni  and cheese  category is less  competitive  in natural food stores,
which do not  typically  carry Kraft  Macaroni and Cheese or Golden  Grain.  The
Company  competes in that market  with other  products  based on quality and all
natural  ingredients.  Several  of these  brands are also  offered by  companies
larger than the Company.  There is less pricing competition within this segment,
as natural,  specialty and gourmet food stores  typically sell products based on
their quality and ingredients, not price.

Management  believes  that the principal  bases of  competition  include  price,
product quality,  taste, reputation and brand loyalty. The Company believes that
it competes  favorably with respect to these  factors,  although there can be no
assurance  that it will be able to continue to do so. The ability of the Company
to compete  successfully  in the future will  depend on factors  both within and
outside its  control,  including  the  Company's  ability to respond to changing
market  conditions and the activities of its  competitors,  to control costs, to
introduce successful new products, to grow its customer base, and general market
and economic conditions. There can be no assurance that the Company will be able
to compete  successfully  with  respect  to these  factors in the future or that
present  competitors or future entrants will not  successfully  compete with the
Company in the future,  any of which could have a material adverse effect on the
Company's business, results of operations or financial condition.

PHILOSOPHY AND CORPORATE CULTURE



                                       4




The Company  understands that it has a responsibility to produce profits for its
shareholders.  However,  in  addition  to its  corporate  responsibilities,  the
Company is committed to  benefiting  the  community as a reward for its support.
Since its inception, the Company has supported hundreds of non-profit and school
groups that helped  women,  children  and the  environment.  Currently,  Annie's
Homegrown  continues  to support  hundreds  of  non-profit  groups  through  its
Community Enrichment Program.

COMMUNITY ENRICHMENT PROGRAM

The  Company's  mission is to provide  the  highest  quality  all  natural  food
products  to  its  customers  and  to  serve  as  an  ethically,  socially,  and
environmentally conscious business model for customers,  other companies and the
food  industry.  The Company  promotes  environmental  efforts to  minimize  the
consumption of resources and encourages individuals to make personal commitments
to social and environmental causes. The Company also actively supports a variety
of non-profit and school groups that help women, children and the environment.

The Company's Community  Enrichment Program contributes cases of its products to
PTA groups,  walkathons,  book  fairs,  bake  sales,  daycare  centers and other
non-profit  groups and events.  These groups can give away the cases or sell the
free cases as a  fund-raiser  to generate  support for their  organization.  The
Community   Enrichment   Program  helps  society  and  the   environment   while
simultaneously increasing the public awareness for Annie's products.

The  Company  has  also  created  and  supports  the Be  Green(R)  environmental
awareness  program.  There is a  description  on each  package of the  Company's
product  describing  how  individuals  can help the  environment  by  increasing
environmental awareness. Consumers can receive a free Be Green(R) bumper sticker
which helps consumers express their support for the environment.

Be  Green(R)  Magazine is a  publication  produced by the Company and is a forum
whereby the Company can  communicate  its  philosophy,  products  and  community
programs.  Be Green(R) Magazine features inspiring  articles and stories,  facts
about the  environment,  coloring  pages,  comic strips for kids,  stories about
groups that are helping the environment and society.

For the year ended  December 31,  1995,  the Company  contributed  approximately
$38,600 in cash, resources and products to various  organizations.  The Company,
adhering to its  philosophy,  made  contributions  of  approximately $ 24,000 in
cash, resources and products for the year ended December 31, 1996.

INTELLECTUAL PROPERTY RIGHTS

The Company  regards its  trademarks,  its packaging,  promotional  material and
other art work and its trade  secrets  comprising  of its  processes,  formulas,
ingredients, and recipes as critical to its success and attempts to protect such
property.  The Company has  registered  the  following  trademarks in the United
States; "Bernie-Rabbit of Approval",  "Annie's",  "Annie's Homegrown",  "Annie's
Pasta," "Be Green" and  "Annie's  Mild  Mexican.  The Company  also uses several
other trademarks for which federal trademark  registrations are now pending. The
Company also uses appropriate copyright notices with its packaging,  promotional
materials   and  other  art  work.   The   Company's   suppliers,   pursuant  to
confidentiality agreements with the Company, have agreed to retain in confidence
and not use the Company's  trade secrets  except for the benefit of the Company.
The Company  intends to take all  necessary  and  appropriate  action to protect
against imitation of its products,  packaging,  promotional  materials and other
art work and to defend  such  trademarks,  copyrights,  and trade  secrets.  The
Company does not have any patents.

REGULATION

The production and marketing of the Company's  products are subject to the rules
and regulations of various federal,  state, and local heath agencies,  including
the  United  States  Food  and Drug  Administration  (the  "FDA").  The FDA also
regulates the labeling of the Company's products.

EMPLOYEES


                                       5




As of December 31, 1996, the Company had nine employees: two general management,
one  salesperson,  three  sales and  marketing  support,  and  three  operations
including  financial  management.  The  Company  has  never  participated  in  a
collective bargaining  agreement.  Management believes its relationship with its
employees are good.

ITEM 2. DESCRIPTION OF PROPERTIES

The Company leases 1,500 square feet at 180 Second Street,  Suite 202,  Chelsea,
Massachusetts  and leases 800 square feet of office space at 200 Gate Five Road,
Suite 211,  Sausalito,  California.  The Chelsea  lease  expires on December 31,
1997,  and has a  monthly  rent of  $1,150  for the  term of the  lease  with an
additional amount due for its portion of building expenses over a base period of
1994. The Sausalito  lease expires on September 30, 1997, and has a monthly rent
of $1,250.  The Company believes that both properties are adequately  covered by
insurance.

The Company believes that its facilities and equipment are in good condition and
are suitable for its operations as presently  conducted and for its  foreseeable
future operations. The Company currently believes that additional facilities and
equipment can be acquired if necessary,  although there can be no assurance that
additional  facilities  and  equipment  will be  available  upon  reasonable  or
acceptable terms, if at all.

ITEM 3. LEGAL PROCEEDINGS

The Company is not currently involved in any material legal proceedings.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

At the Company's  annual meeting of  stockholders  held on October 28, 1996, the
Company's stockholders:

     (i) Elected the following persons as Directors of the Company to serve a 
         one year term:

<TABLE>
<CAPTION>

                                                     Total Vote For             Total Vote Withheld
                                                     Each Director              From Each Director
                                                     ----------------------------------------------
<S>                                                    <C>                              <C>  
         Ann E. Withey                                 3,654,906                        1,280
         Andrew Martin                                 3,654,906                        1,280
         Deborah Churchill Luster                      3,654,856                        1,330
         Brady Bevis                                   3,654,706                        1,480
         Patrick DeTemple                              3,654,856                        1,330
         Paul Geffner                                  3,654,856                        1.330
         Kare Anderson                                 3,654,806                        1,380

</TABLE>

         (ii)  Approved  the  Company's  1996 Stock Plan.  With  respect to such
         matter,  the votes were as  following:  3,648,540  shares voted for the
         proposal,  3,535 shares voted  against the  proposal,  and 4,111 shares
         abstained from voting on the proposal.

         (iii)  Ratified  the  appointment  of  KPMG  Peat  Marwick  LLP  as the
         Company's independent auditor's for the fiscal year ending December 31,
         1996.  With  respect  to such  matter,  the  votes  were as  following:
         3,651,875  shares voted for the proposal,  722 shares voted against the
         proposal, and 3,589 shares abstained from voting on the proposal.




                                     PART II

ITEM 5. MARKET FOR COMMON EQUITY AND RELATED SHAREHOLDER MATTERS


                                       6




The  Company's  Common  Stock,  $.001 par  value,  is not  listed on any  public
securities  exchange or market and there can be no assurances that the Company's
Common  Stock  will be  listed on a stock  exchange  or market or that a trading
market will ever develop .

The  approximate  number of record  holders of the Company's  Common Stock as of
December  31, 1996 was 2,580.  The Company has never paid a cash  dividend  with
respect to its shares of the Common  Stock.  The  Company  currently  intends to
retain earnings,  if any, for use in its business and does not anticipate paying
cash dividends on its shares of Common Stock in the foreseeable future.

ITEM 6. MANAGEMENT'S DISCUSSION AND ANALYSIS

OVERVIEW

The Company has  developed  four premium  macaroni and cheese  dinners:  Annie's
Shells and Cheddar, Annie's Alfredo, Annie's Whole Wheat Shells and Cheddar, and
Annie's Mild Mexican(TM) . In the first quarter of 1997, the Company  introduced
a new line of all natural pasta dinners  called  Annie's  One-Step.  The dinners
combine  different  pasta  shapes  with five sauce  recipes  which  provide  the
convenience  and  simplicity of one-step,  one-pot  cooking as follows:  Annie's
One-Step  Rotini  with Four  Cheese  Sauce,  Annie's  One-Step  Penne Pasta with
Alfredo Sauce,  Annie's One-Step  Radiatore Pasta with Sundried Tomato and Basil
Sauce,  Annie's  One-Step  Corkscrew  Pasta with Savory  Herb and Garlic  Sauce,
Annie's  One-Step Curly  Fettuccine with White Cheddar and Broccoli  Sauce.  The
Company  also has an  agreement  with a specialty  retailer to provide a private
label house brand using the Company's  premium all natural white cheddar  cheese
formula together with elbow macaroni.

In October 1996, the Company signed a master distribution agreement with Liberty
Richter, Inc.("Liberty").  The Liberty Agreement calls for Liberty to distribute
all of the Company's  products except for the private label and mail order lines
in the continental  United States. The Company sells the products to Liberty who
in turn sells the products to its two main classes of trade  supermarket  chains
and natural and specialty food stores.  Liberty has two warehouses,  one located
in New Jersey and the other located in California.

Liberty  distributes and sells Annie's  products within the territory  utilizing
its own  sales  force and sub  distributors  that they  maintain.  In  addition,
Liberty  provides other  services such as order  processing,  invoicing,  record
management, sales coverage, broker management,  promotion execution,  management
of sales  allowances  and food show  participation.  All promotions and slotting
presentations  as well as sub  distributors  and  brokers are subject to Annie's
approval.

Using the Company's sales and marketing  presentation,  Liberty through its food
brokers presents the Company's  products to the supermarket or distributor buyer
The key  competitive  factors in influencing a purchasing  decision by the buyer
include  the  product  quality,  packaging,  sales  history,  profitability  and
consumer demand. If a buyer decides to accept the product,  other issues such as
the cost of acquiring  shelf space  (introductory  slotting)  and the  Company's
specific commitments to marketing programs are negotiated. Introductory slotting
fees and marketing  programs  often vary from customer to customer.  Emphasizing
the selling  features of its  products,  the  Company,  through  Liberty and its
brokers,  attempts to negotiate the lowest slotting cost. Slotting fees can take
the  form of cash  payments  and/or  free  product  allowances.  Utilizing  both
Liberty`s and the brokers' knowledge  regarding  specific accounts,  the Company
tailors its introductory marketing program to each new account.

Under the Liberty  Agreement , Liberty must  distribute  any new  products  that
Annie's  chooses to  distribute  through  their  channels  unless  Liberty has a
preexisting  non compete  provision with another  vendor.  The initial  contract
expires  December 31, 1997 with automatic  renewals  scheduled on a year to year
basis.

The Company's  cost of sales  consists of the cost of finished  product  shipped
from a co-packer.  The raw materials  are purchased by the Company  according to
the  specifications   provided  by  the  Company,   which  include  the  recipe,
ingredients,  graphics  and  packaging  for  the  product  and  shipped  to  the
co-packer.  Then, the co-packer  packages the



                                        7





raw materials into the appropriate boxes and cases according to orders specified
by the Company.  The products are shipped  directly  from the  manufacturer  via
common  carrier  to either of  Liberty's  two public  warehouses  located in New
Jersey and California.  The Company  distributes its products through  Liberty's
distribution system to either the supermarket chains' central warehouses or to a
wholesale grocery distributor.

Selling expenses include the costs of product marketing, sales commissions, cost
of product  distribution and account management.  Liberty retains brokers at the
approval of the Company who present the Company's products to supermarket chains
and distributors.  The brokers work on a commission  basis,  generally 5% of net
cash received. The Company negotiates, through the broker, the cost of acquiring
shelf space (introductory slotting) as well as the continuing support needed for
the product as indicated.  Introductory  slotting fees can take the form of cash
payments and/or free product allowances.

The  Company's   sales  strategy  is  to  continue  to  expand  its  supermarket
distribution  nationally  in addition to developing  new and unique  all-natural
food products to sell to its existing  customer  base.  The Company will benefit
from  greater  trade  relations  due  to  Liberty's  favorable  position  in the
supermarket  and  natural  food  trade.  Management  believes  its  consolidated
distribution  with  Liberty's  other  products will provide the Company  greater
access to key accounts in expansion  markets as well as  facilitate  new product
introductions  into its existing  customers.  For the fiscal year ended December
31,1995 and 1996,  no one customer  accounted for more than 10% of the Company's
net sales.

RESULTS OF OPERATIONS

The  following  table sets forth,  as a percentage  of net sales,  certain items
included in the Company's Statements of Operations (see Financial Statements and
related Notes) for the years indicated:
<TABLE>
<CAPTION>
                                                                              Years Ended December 31,
                                                                              ------------------------
                                                                              1995              1996
                                                                            --------           -------
         STATEMENTS OF OPERATIONS DATA:
<S>                                                                           <C>            <C>    
         Net sales........................................                    100.00%        100.00%
         Cost of sales....................................                     57.33          57.88
         Gross profit.....................................                     42.67          42.12
         Selling expenses.................................                     29.81          27.93
         General and administrative expenses..............                     14.01          14.00
         Slotting fees....................................                      6.88           4.73
         Compensation of outside directors................                      0.99           0.31
         Operating income (loss)..........................                     (9.02)         (4.85)
         Interest expense and borrowing charges...........                      1.08           1.06
         Interest and other income........................                      0.24           0.17
         Income tax expense...............................                      0.06           0.07
         Net income (loss)................................                     (9.92)         (5.81)

</TABLE>

FISCAL YEAR ENDED  DECEMBER 31, 1996 COMPARED TO FISCAL YEAR ENDED  DECEMBER 31,
1995

Net sales.  Net sales  increased by $265,551 or 5.84% from $4,546,211 in 1995 to
$4,811,762 in 1996.  The net sales  increase was primarily a result of growth in
the slotting of new accounts.  The Company  believes that it has  penetrated all
major supermarket  chains in the New England states,  and sells in several major
supermarket  chains in New York and  California.  The Company has  expanded  its
supermarket  business into the Mid-Atlantic states as well as the Rocky Mountain
region.  For the fiscal  years ended  December  31,  1995 and 1996,  none of the
Company's customers accounted for more than 10% of the Company's net sales.


                                       8




Gross profit.  As a percentage of net sales,  gross profit decreased from 42.67%
in 1995 to  42.12%  in 1996.  This  decrease  was  primarily  the  result of the
increase in dairy and wheat costs  during  1996,offset  by reduced raw  material
costs due to the Company's  decision to purchase all its raw materials  directly
from  suppliers  and having the  co-packers  produce the product using these raw
materials.  This enabled the Company to achieve better  pricing than  purchasing
the finished  product from the co-packer.  where the co-packer  provided the raw
materials.

Selling expenses. Selling expenses decreased by $11,045 or 0.82% from $1,355,129
in 1995 to  $1,344,084  in 1996 and  decreased as a percentage of net sales from
29.81%  in 1995 to  27.93%  in 1996.  The  decrease  in  selling  expenses  as a
percentage of net sales primarily  reflected a leveling off in spending in three
primary areas;  personnel,  freight costs and promotional spending.  The Company
maintained  the same number of  personnel  to sell and support its  products and
customer  base.  Freight  costs  remained  level due to  efficiencies  of larger
customer  orders and  customers  picking up orders  despite  the  customer  base
expanding away from the Company's  warehouses.  Promotional  spending  including
price reductions were kept consistent with 1995 levels.

General  and  administrative  expenses.   General  and  administrative  expenses
increased  by $36,755 or 5.77% from  $636,939  in 1995 to  $673,694  in 1996 and
decreased  as a  percentage  of net sales from 14.01% in 1995 to 14.00% in 1996.
This   increase  was  due  primarily  to   expenditures   related  to  increased
professional costs due to governmental  reporting  requirements  required by the
Company's initial public offering.

Slotting fees. Slotting expenses decreased by $85,258 or 27.27% from $312,661 in
1995 to $227,403 in 1996,  and decreased as a percentage of net sales from 6.88%
in 1995 to 4.73% in 1996.  The  decrease  was due to the  Company's  decision to
scale back  purchasing  additional  shelf space at  supermarkets  which requires
paying introductory  slotting fees as a result of insufficient  working capital.
These  slotting fees are required by most  supermarkets  and are expensed at the
time of product introduction.

Compensation of outside  directors.  In 1995, $24,000 in compensation for Common
Stock issued and $21,000 in compensation  for stock options granted was recorded
for the four outside directors of the Company.  In 1996, $15,000 in compensation
for stock options granted in 1995 was recorded for the four outside directors of
the Company.  The Company pays no  compensation  for its  directors who are also
employees of the Company.

LIQUIDITY AND CAPITAL RESOURCES

The Company has  financed  its  operations  to date  through the initial  public
offering  of  Common  Stock,   private  sale  of  equity  and  convertible  debt
securities,  a line of credit from a financial  institution  and cash  generated
from  operations.  At  December  31,  1996 and 1995,  the  Company had a working
capital  (deficit) of $564,350  and  $(193,412),  respectively.  The increase in
working  capital  was  primarily  generated  by the  amount of  working  capital
received through the Company's initial public offering.

Net cash used in operating  activities  for the year ended December 31, 1996 was
$170,407,  consisting  primarily  of a  decrease  in  net  income  along  with a
substantial increase in inventory , offset by a substantial increase in accounts
payable and advances from distributor. Net cash provided by operating activities
was $40,621 in 1995  consisting  primarily of increases in collection on related
party  accounts,  as well as increases in accruals and trade payables and offset
in part by increases in slotting and accounts receivables.

Net cash used in investing activities consisted of capital expenditures totaling
$18,044 in 1996 and $18,787 in 1995 which related principally to the purchase of
office equipment.

The Company had net cash  provided by financing  activities  of  $1,013,490  and
$11,187  for 1996 and 1995,  respectively.  In 1996 and  1995,  net cash used in
financing activities was used primarily to pay off the revolving line of credit.
The Company had a revolving  line of credit with a financial  institution in the
amount of $150,000 which bore


                                       9




interest  at the  prevailing  prime rate plus 3%. In  addition,  each  borrowing
incurred a service fee which varies from 0.5% to 8% (up to 90 days) depending on
the number of days the borrowing is outstanding.  The line of credit was secured
by the Company's accounts  receivable and inventory and guaranteed by an officer
and certain directors of the Company. In June 1996, the Company renegotiated its
line of credit with the financial institution. The Company increased its line of
credit from  $150,000 to $300,000.  In  addition,  the service fees charged were
reduced  from  0.5% to 8% (up to 90 days) to 0.4% to 6.4%  (up to 90  days).  In
October 1996, the Company  terminated the use of the line of credit. The Company
also has a $10,000  unsecured line of credit with a bank which bears interest at
the prime rate plus 8.9%.  At  December  31,  1995,  the  Company had $32,129 of
outstanding  borrowings  under the lines of credit.  At December 31,  1996,  The
Company had $10,014 outstanding on the unsecured line of credit from the bank.

The Company  also has a $7,500  demand note payable to an Officer of the Company
which bears  interest  at 11%.  The  Company  used the  proceeds of the note for
general working capital.

On July 31, 1996,  the Company  closed its initial  public  offering.  In total,
256,895  shares  were  sold   resulting  in  gross  proceeds  of   approximately
$1,500,000.  Expenses from the inception of the offering  totaled  approximately
$310,000.  The Company's  primary  capital needs are for expansion into national
supermarket  distribution  and to develop new products.  The Company  intends to
expand its  supermarket  distribution  throughout the United States by acquiring
shelf  space or new  "slots"  (one  product in one store  equals one slot).  The
Company  acquired  new slots of shelf space  during 1996 and 1995 by opening new
accounts  and  slotting  its Alfredo and Mild  Mexican  products  into  selected
existing accounts.  The Company's  expenditures for slotting fees of $227,403 in
1996 were  funded  with a portion  of the net  proceeds  of the  initial  public
offering. Slotting expenses for 1995 were $312,661.

The Company  believes  that the net proceeds from the initial  public  offering,
together  with  the  funds  that  may be  generated  from  operations,  will  be
sufficient  to  fund  the  Company's   currently   anticipated  working  capital
requirement and expenditure requirements at least through December 31,1997.

CERTAIN FACTORS THAT MAY AFFECT FUTURE RESULTS

From time to time,  information provided by the Company,  statements made by its
employees  or  information  included  in its  filings  with the  Securities  and
Exchange  Commission  (including this Form 10-KSB) may contain  statements which
are not historical facts, so called "forward-looking statements",  which involve
risks and  uncertainties.  Forward-looking  statements  are made pursuant to the
safe  harbor  provisions  of the  Private  Securities  Litigation  Reform Act of
1995.When    used   in   this   Form    10-KSB,    the   terms    "anticipates",
"expects","estimates","believes"  and other  similar terms as they relate to the
Company  or  its  management  are  intended  to  identify  such  forward-looking
statements.  In  particular,  statements  made above in "Item 2.  Description of
Property" relating to the suitability of the Company's  facilities and equipment
for  future  operations  and  the  availability  of  additional  facilities  and
equipment in the future and in "Item 6. Management's  Discussion and Analysis of
Financial  Condition and Results of Operations"  relating to the  sufficiency of
funds  for the  Company's  working  capital  requirements  during  1997  and the
Company's  expectation  that future cash flow will  continue to be provided from
operations   will  have  any   significant   impact  on  its   business  may  be
forward-looking  statements.  The  Company's  actual  future  results may differ
significantly from those stated in any forward-looking statements.  Factors that
may  cause  such  differences  include,  but are not  limited  to,  the  factors
discussed below. Each of these factors,  and others,  are discussed from time to
time in the Company's filings with the Securities and Exchange Commission.

The Company's future results are subject to substantial risks and uncertainties.
The Company has operated at a loss or a very small profit for its entire history
and there can be no assurance of it ever achieving consistent profitability. The
Company had  working  capital at  December  31,  1996 of $564,350  and a working
capital deficit of approximately $193,000 at December 31, 1995. In addition, the
Company  completed  its initial  public  offering in July 1996.  The Company may
still  require  additional  working  capital  in the  future and there can be no
assurance that such working capital will be available on acceptable terms, if at
all. The macaroni and cheese  marketplace is highly  competitive and many of the
Company's  competitors have significantly  greater financial and other resources
greater than the Company. The failure of the Company to compete effectively with
existing or new competitors


                                       10





could result in price erosion,  decreased margins and decreased revenues, any or
all of which could have a material  adverse  effect on the  Company's  business,
results of operations,  and financial  condition.  The Company  historically has
relied on a relatively  small number of customers for a large  percentage of its
total revenues.  Loss of, or a decrease in orders from, any one or more of these
customers  could  have a material  adverse  effect on the  Company's  results of
operations and financial condition.

The  Company's  quarterly  and annual  operating  results are affected by a wide
variety of factors that could  materially  affect  revenues  and  profitability,
including:   competitive  pressure  on  selling  prices  and  margins;  cost  of
ingredients;  transportation and distribution  costs; timing of customer orders;
timing  and  amount  of  slotting  fees  and  capital   expenditures;   and  the
introduction  of new products by the Company's  competitors.  As a result of the
foregoing and other factors, the Company may experience material fluctuations in
future  operating  results on a quarterly or annual basis which could materially
and adversely affect its business, operating results and stock price.

In October 1996, the Company signed a master distribution agreement with Liberty
Richter, Inc.("Liberty").  The Liberty Agreement calls for Liberty to distribute
all of the Company's  products except for the private label and mail order lines
in the continental United States. The Company will sell substantially all of its
the  products to Liberty who in turn sells the  products to its two main classes
of trade: (i) supermarket chains and (ii) natural and specialty food stores. The
Liberty  Agreement  expires on December  31, 1997 but  automatically  renews for
twelve  months  periods  unless  terminated  by September 15 of the then current
year.  Management  also  believes the Company  will  benefit from greater  trade
relations due to Liberty's  favorable  position in the  supermarket  and natural
food trade.  Management  believes its consolidated  distribution  with Liberty's
other  products  will  provide the  Company  greater  access to key  accounts in
expansion  markets as well as  facilitate  new  product  introductions  into its
existing  customers.  The ability of the Company to achieve its  operating  plan
will be largely  dependent  on the  ability  of  Liberty  to sell the  Company's
products  and execute its  business  strategy.  The loss or  termination  of the
Liberty Agreement or the inability of Liberty to execute the Company's  strategy
may have a  material  adverse  effect  on the  Company's  business,  results  of
operations, and financial condition.

The  Company's  strategy  is to  expand  its  sales by  purchasing  shelf  space
(slotting  fees) at major  supermarket  chains in addition to developing new and
unique  all-natural  food products to sell to its existing  customer  base.  The
inability  of the Company to execute this  strategy may have a material  adverse
effect  on  the  Company's  business,   results  of  operations,  and  financial
condition.

To date,  the Company has relied  significantly  on the talents and abilities of
Ann E. Withey, the Company's co-founder and Inspirational  President, and Andrew
M. Martin, the Company's  co-founder and Chairman and CEO. The loss of either of
these people could have a material  adverse  effect on the  Company's  business,
results of operations, and financial condition.

ITEM 7. FINANCIAL STATEMENTS

Please refer to pages F-1 through F-13

Independent Auditors' Report
Balance Sheets at December 31, 1996 and 1995
Statements  of  Operations  for the  Years  ended  December  31,  1996  and 1995
Statements  of  Stockholders'  Equity  (Deficit)  at December  31, 1996 and 1995
Statements of Cash Flows for the Years ended December 31, 1996 and 1995 Notes to
Financial Statements at December 31, 1996 and 1995

ITEM  8.  CHANGES  IN AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING  AND
FINANCIAL DISCLOSURE

None


                                       11





ITEM 9. DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS: COMPLIANCE
                    WITH SECTION 16(A) OF THE EXCHANGE ACT

EXECUTIVE OFFICERS, KEY PERSONS AND DIRECTORS

The executive  officers and directors of the Company as of December  31,1996 are
as follows:

     Name                       Age     Position
     ----                       ---     --------

     Ann E. Withey               34     Inspirational President and Director
     Andrew Martin               42     Chairman and Chief Executive Officer
     Paul Nardone                29     President
     Deborah Churchill           34     Secretary and Director
     Neil Raiff                  39     Chief Financial Officer and Treasurer
     Brady Bevis                 52     Director
     Patrick DeTemple            45     Director
     Paul Geffner                43     Director
     Kare Anderson               47     Director

     ANN E. WITHEY  co-founded  the Company in 1989 and is  currently a director
     and the  Company's  Inspirational  President.  Ms.  Withey  has served as a
     director of the Company  since 1989.  Ms.  Withey's  responsibilities  also
     include new product development and consumer  correspondence and relations.
     Approximately 95% of Ms. Withey's time is devoted to the Company's matters.
     Ms.  Withey is also a  co-founder  and is  currently a director of The Good
     Idea Foods Company,  Inc. Ms. Withey was co-founder of Smartfood,  Inc. and
     creator of the original  recipe for Smartfood  Popcorn.  Smartfood Inc. was
     sold to Frito-Lay a division of PepsiCo in 1989. Ms. Withey and her husband
     own and operate a small  organic  produce farm in  Connecticut.  Ms. Withey
     actively  supports a variety of  programs  that  benefit  women,  children,
     education  and the  environment.  Ms.  Withey holds a B.A.  degree from the
     University of Connecticut.

     ANDREW M. MARTIN  co-founded  the  Company,  and since  1989,  has been the
     Company's Chairman and Chief Executive Officer.  Mr. Martin participates in
     all aspects of the Company's  development,  including  strategic  planning,
     product development,  finance,  management, sales and marketing. Mr. Martin
     was a co-founder,  President and Chairman of Smartfood,  Inc. In 1989,  Mr.
     Martin founded,  and is currently the Chairman and Chief Executive  Officer
     of Simple Packaging Solutions,  Inc., an international packaging technology
     corporation  located in  Sausalito,  California.  In 1993,  Mr. Martin also
     founded,  and is currently the Chairman and Chief Executive  Officer of The
     Good Idea Foods  Company,  Inc., a regional  snack food company  located in
     Chelsea, Massachusetts.  Mr. Martin spends approximately 60% of his time on
     matters relating to the Company. Mr. Martin holds several international and
     national patents and awards for technology excellence.  He has also created
     several successful programs to benefit the homeless and the environment.

     PAUL  NARDONE  is  currently  the  Company's  President.   Mr.  Nardone  is
     responsible for managing the Company's strategic plan. In 1988, Mr. Nardone
     founded The Olde Boston Snacks brand which is  distributed by Galaxy Foods,
     Inc. Mr.  Nardone  continues to work in an advisory role with Galaxy Foods,
     Inc.. In 1990, Mr.  Nardone  founded New England  Snacks,  Inc., a regional
     snack food  distributorship.  In March, 1992, New England Snacks,  Inc. was
     sold to Alternative Distributors where Mr. Nardone served as Vice President
     of sales  until  joining the Company in 1993.  Mr.  Nardone  also serves as
     President of Good Idea Foods Company, Inc. Approximately 95% of his time is
     spent on matters  relating to the Company.  Mr. Nardone holds a B.A. degree
     in Political Science from Tufts University in Medford, Massachusetts.


                                       12





     DEBORAH CHURCHILL is currently  serving as the Company's  Secretary and has
     been a director since 1991. She has also served as the Company's President.
     Her responsibilities include serving as a spokesperson for the Company, its
     products and  philosophy.  She has been honored as a speaker by many groups
     on behalf of issues relating to women,  business and the  environment.  Ms.
     Churchill  works  closely with the  Company's  President  and  Treasurer in
     directing  Company  matters.  She is also a  director  of Simple  Packaging
     Solutions,  Inc. and the Good Idea Foods Company, Inc. Prior to joining the
     Company in May 1990, Ms.  Churchill was a District Loan Officer,  in charge
     of all loan operations in Northern  California,  with Glendale Federal Bank
     of San Mateo  California.  Ms. Churchill holds a B.A. in Economics from the
     University of California at Santa Barbara.

     NEIL RAIFF is a certified  public  accountant  and currently  serves as the
     Company's  Chief  Financial  Officer and Treasurer.  From 1989 to September
     1994, Mr. Raiff served in this capacity on a contractual  basis. On October
     1, 1994,  Mr. Raiff was retained as a part-time  employee,  and in May 1995
     his status was changed to a full-time  employee.  Mr. Raiff is  responsible
     for  all  financial  and  administrative   functions   including  financial
     forecasting and strategic planning, expense control, accounting, purchasing
     and banking and insurance  relationships.  From 1991 to May 1995, Mr. Raiff
     was self  employed  as a CPA in private  practice.  From 1989 to 1991,  Mr.
     Raiff was a Manager with Cohen and Havian,  certified public accountants in
     Boston,  Massachusetts.  Mr. Raiff holds a B.S. in Accountancy from Bentley
     College in Waltham, Massachusetts.


     BRADY  BEVIS was  elected a director  in May,  1995.  Ms.  Bevis,  a public
     interest lawyer and businesswoman, is currently the Program Coordinator for
     the Bay Area Multimedia Partnership. Ms. Bevis was formerly on the Board of
     Supervisors  for the  County of Marin  during  which she ended the  17-year
     polarization  over the  conversion of Hamilton Air Force Base and started a
     collaborative process for planning its future. Prior to elected office, Ms.
     Bevis was Chair of the Marin SANE/Freeze, active in the nation wide Lawyers
     Alliance  on  Nuclear  Policy,   and  the  Marin  County  Peace  Conversion
     Commission.  Ms.  Bevis was a  founding  member of Marin  Action,  Exodus -
     establishing  residential  treatment facilities for autistic children,  and
     the Marin County  Commission on  Homelessness.  In addition,  Ms. Bevis has
     served on the Boards of Directors for numerous organizations  including The
     California  Council on Partnerships,  Marin  Conservation  League,  and the
     California Elected Women's Association for Education and Research.

     PATRICK  DETEMPLE has been a director of the Company since  September 1996.
     Mr.  DeTemple  is an  attorney  in  private  practice  with  a  history  of
     commitment  to social  issues.  Mr.  DeTemple has  extensive  experience in
     community, labor and political organizing,  negotiations, and campaigns. In
     these  capacities he has worked with labor  organizations  community groups
     and  political  organizations  In 1989  and  1990 Mr.  DeTemple  served  as
     National Field  Director for Earth Day 1990. Mr.  DeTemple has served as an
     attorney for the City of Cambridge,  practiced  immigration law., served as
     senator's  chief of staff in the  Massachusetts  State House and  traveled,
     worked,  wrote and spoke extensively in regard to events in Central America
     and the Philippines  during the 1980's.  Mr. DeTemple has obtained  degrees
     from Brown,  Northeastern  and Harvard  Universities and is a member of the
     Massachusetts and California Bars.

     PAUL GEFFNER has been a director of the Company since September,  1996. Mr.
     Geffner owns Escape From New York Pizza, a group of three pizza restaurants
     in San  Francisco.  Mr.  Geffner  founded  Captain  Video, a chain of video
     stores in  Northern  California,  which he sold in 1988..  Mr.  Geffner has
     assisted in the creation and development of many different  retail ventures
     including a juice and yogurt bar  (Fruitopia) , a women's  clothing  store,
     and an event  production  company.  Mr.  Geffner has been a big brother for
     seventeen  years and wrote and  produced  commercials  for Big  Brothers of
     California, which won an Emmy award in 1990.

     KARE ANDERSON has been a director of the Company since September, 1996. Ms.
     Anderson  is  an  author  and  speaker  who  translates   research  on  gut
     instinctual reactions into techniques to inspire and support for an idea or
     product.  Ms.  Anderson is a former  California  state  senator's  chief of
     staff;  reporter for


                                       13



     newspapers,  including The Wall Street  Journal and Le Monde ; producer for
     "Inside Sacramento", a syndicated radio feature; won an Emmy for television
     political  commentaries;  co  founder  on  nine  women's  political  action
     committees  and was Pacific  Bell's  first Cable TV and  Wideband  Division
     Director.

COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT

Not Applicable

ITEM 10. EXECUTIVE COMPENSATION

The following table sets forth, for the fiscal years ended December 31, 1996 and
1995, certain  compensation paid by the Company,  including salary,  bonuses and
certain  other  compensation,  to its  Chief  Executive  Officer  and all  other
executive  officers  whose annual  compensation  for the year ended December 31,
1996 and 1995 exceeded $100,000 (the "Named Executive Officers").

SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>

                                                             Annual Compensation       Long-Term Compensation
                                                             -------------------       ----------------------
                                                                                        Number of
                                                                                       Securities
                                                                                        All Other
Name and Principal Position                      Year       Salary        Bonus          Options       Compensation
- ---------------------------                      ----       ------        -----          -------       ------------

<S>                                                      <C>           <C>               <C>             <C>
     Andrew M. Martin............................1996     $    75,000      --               --              --
       Chairman & Chief Executive Officer        1995     $    84,000      --            37,302             --

</TABLE>

OPTION GRANTS IN LAST FISCAL YEAR

The following table sets forth  information  with respect to the Named Executive
Officers  concerning  the grant of options during fiscal year ended December 31,
1996 and 1995,  under the Company's 1990 Incentive Stock Option Plan. No options
were granted under the 1996 Stock Plan.

<TABLE>
<CAPTION>
                                                                             INDIVIDUAL GRANTS
                                                          ----------------------------------------------------------
                                                            NUMBER OF       PERCENT OF
                                                           SECURITIES      TOTAL OPTIONS     EXERCISE
                                                           UNDERLYING       GRANTED TO       OR BASE
                                                             OPTIONS       EMPLOYEES FOR      PRICE       EXPIRATION           
NAME                                             YEAR        GRANTED        1996/1995        $/SHARE         DATE
- ----                                             ----        -------        ---------        -------         ----

<S>                                                          <C>            <C>             <C>            <C>
     Andrew M. Martin............................1996           --             --              --             --
       Chairman & Chief Executive Officer        1995        37,302           37.22%        $5.90 (1)      1/16/2000

(1)  The exercise  price on the date of grant was equal to or exceeded  110% of the fair market value of the Common
     Stock of the Company on the date of grant.

</TABLE>



                                       14



AGGREGATE OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION VALUES

The following table sets forth  information  with respect to the Named Executive
Officers  concerning the exercise of options during fiscal year end December 31,
1996 and 1995 and unexercised options held as of the end of fiscal 1996.

<TABLE>
<CAPTION>
                                                                                   NUMBER OF           VALUE OF
                                                                                  SECURITIES          UNEXERCISED
                                                                                  UNDERLYING         IN-THE-MONEY
                                                                                  UNEXERCISED         OPTIONS AT
                                                                                OPTIONS AT FY-       FY-END ($)(1)
                                                           SHARES ACQUIRED     END EXERCISABLE/        EXERCISABLE/
NAME                                             YEAR        ON EXERCISE         UNEXERCISABLE       UNEXERCISABLE
- ----                                             ----        -----------         -------------       -------------

<S>                                                          <C>                  <C>                <C>
     Andrew M. Martin............................1996            --                 268,874/0         $1,177,444/$0
     Chairman & Chief Executive Officer          1995            --                 268,874/0         $1,177,444/$0


(1)  Calculated  based on the initial  public  offering  price of the  Company's  Common Stock  ($6.00),  minus the
     exercise price of the option.
</TABLE>


DIRECTOR COMPENSATION

Directors are not paid any salary,  fees or other compensation for services as a
director,  except for shares of Common  Stock and options to purchase  shares of
Common  Stock  granted  to  non-employee  members  of the  Board  of  Directors.
Directors may be reimbursed for certain  expenses in connection  with attendance
at Board and committee meetings.


1996 STOCK  PLAN

On October 28,  1996,  the Company  adopted a 1996 stock  option plan (the "1996
Plan").  The purpose of the 1996 Plan is to encourage  ownership of Common Stock
of the Company by officers,  key  employees,  directors,  consultants  and other
persons not employed by the Company.  Pursuant to the 1996 Plan, the Company may
grant incentive stock options and  non-qualified  stock options to the Company's
employees,  officers,  directors and  consultants.  A total of 200,000 shares of
Common  Stock were  reserved  for  issuance  under the 1996  Plan.  The Board of
Directors is  authorized  to determine the  employees,  officers,  directors and
consultants  to whom  options  are  granted  and the  number of shares  for each
option.  The  Board  also  interprets  the  1996  Plan and the  options  granted
thereunder  and  is  authorized  to  adopt,  amend  or  rescind  the  rules  and
regulations  and make all other  determinations  necessary or advisable  for the
administration  of the 1996 Plan.  At December 31, 1996,  no options were issued
under  this 1996  Plan.  The 1996 Plan may be  amended at any time by the Board,
although certain amendments would require shareholder approval

The Board has the  discretion  to determine the extent to which an option may be
exercised  in part and the extent to which any part may or may not be  exercised
prior to expiration of specified  periods of time after the grant.  However,  no
option  shall be  exercisable  to any extent after the  expiration  of ten years
(five years in the case of an incentive  stock option  granted to a greater-than
10%  shareholder).  If the  optionee  terminates  his or her  services  with the
Company,  the  optionee  must  exercise  the option  within  the  earlier of the
expiration  date of such option or within 90 days of termination of services for
any reason other than death or disability.  In the event of



                                       15




death or disability,  the incentive  stock option shall terminate at the earlier
of such date of expiration or within 180 days and 90 days respectively following
such event. The exercise price of incentive stock options granted under the 1996
Plan must be at least equal to the fair market  value of the Common Stock of the
Company on the date of grant.  The  exercise  price of incentive  stock  options
granted to an optionee who owns stock  possessing more than 10% of the Company's
Common  Stock must equal at least  110% of the fair  market  value of the Common
Stock on the date of grant.

1990 INCENTIVE STOCK OPTIONS PLAN

In January  1990,  the  Company  adopted an  incentive  stock  option  plan (the
"Plan").  The purpose of the plan is to  encourage  ownership of Common Stock of
the Company by officers, key employees, directors, consultants and other persons
not  employed  by the  Company.  Pursuant  to the Plan,  the  Company  may grant
incentive  stock  options  and  non-qualified  stock  options  to the  Company's
employees,  officers,  directors and  consultants.  A total of 969,854 shares of
Common Stock were reserved for issuance  under the Plan.  The Board of Directors
is authorized to determine the employees, officers, directors and consultants to
whom  options are granted  and the number of shares for each  option.  The Board
also interprets the Plan and the options granted thereunder and is authorized to
adopt,   amend  or  rescind  the  rules  and  regulations  and  make  all  other
determinations necessary or advisable for the administration of the Plan.

The Board has the  discretion  to determine the extent to which an option may be
exercised  in part and the extent to which any part may or may not be  exercised
prior to expiration of specified  periods of time after the grant.  However,  no
option  shall be  exercisable  to any extent after the  expiration  of ten years
(five years in the case of an incentive  stock option  granted to a greater-than
10%  shareholder).  If the  optionee  terminates  his or her  services  with the
Company,  the  optionee  must  exercise  the option  within  the  earlier of the
expiration  date of such option or within 30 days of termination of services for
any reason other than death, retirement or disability.  In the event of death or
retirement,  the incentive  stock option shall  terminate at the earlier of such
date of expiration or within 180 days and 90 days  respectively  following  such
event. The exercise price of incentive stock options granted under the Plan must
be at least equal to the fair market value of the Common Stock of the Company on
the date of grant.  The exercise price of incentive  stock options granted to an
optionee who owns stock  possessing more than 10% of the Company's  Common Stock
must equal at least  110% of the fair  market  value of the Common  Stock on the
date of grant.

As of December 31, 1996, options to purchase an aggregate of 957,519 shares were
outstanding  at exercise  prices per share  ranging  from  $0.007 to $5.90,  and
12,338  shares of Common Stock were  available for future grants under the Plan.
The Plan may be amended at any time by the Board,  although  certain  amendments
would require shareholder  approval.  The Plan will terminate in January,  2000,
unless earlier  terminated when the total amount of Common Stock with respect to
which options may be granted shall have been issued upon the exercise of options
or by action of the Board, whichever shall occur first.


                                       16




ITEM 11. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The  following  table  sets  forth  certain  information  known  to the  Company
regarding the beneficial  ownership of the Company's Common Stock as of December
31, 1996, for (i) each  shareholder  known by the Company to own beneficially 5%
or more of the outstanding  shares of its Common Stock; (ii) each director;  and
(iii) all directors and executive officers as a group. The Company believes that
the  beneficial  owners of the Common Stock listed below,  based on  information
furnished by such owners,  have sole investment and voting power with respect to
such shares, subject to community property laws where applicable.

<TABLE>
<CAPTION>

                Directors,                             Shares
            Executive Officers                      Beneficially             Percentage of
            and 5% Shareholders:                       Owned        Common Shares Outstanding (1)(2)
            --------------------                       -----        --------------------------------

<S>                                               <C>                           <C>
     Ann E. Withey (3)
     c/o Annie's Homegrown, Inc.
     180 Second Street, Suite 202
     Chelsea, MA  02150.....................         1,704,209                     39.18%

     Andrew Martin (4)
     c/o Annie's Homegrown, Inc.
     200 Gate Five Road., Suite 211
     Sausalito, CA  94965...................         1,785,679                     40.15%

     Deborah Churchill (5)..................           185,266                      4.27%

     Brady Bevis (6)........................            11,000                         *

     Patrick DeTemple ......................                 0                         *

     Paul Geffner ..........................                 0                         *

     Kare Anderson .........................                 0                         *


     All directors and executive officers
       as a group (9 persons) (7)...........         3,943,525                     77.84%

</TABLE>

 *   Less than 1% of total voting securities
(1)  Shares of Common  Stock  subject to options  exercisable  within 60 days of
     December 31, 1996, are deemed  outstanding  for computing the percentage of
     the person or group holding such securities.
(2)  Percentage of beneficial ownership is calculated on the basis of the amount
     of outstanding  securities at December 31, 1996 (4,256,895)  plus, for each
     person  or  group,  any  securities  that  person or group has the right to
     acquire within 60 days pursuant to options or other rights.
(3)  Includes  171,839  shares of Common Stock issuable upon exercise of certain
     options granted  pursuant to the Company's 1990 Incentive Stock Option Plan
     and 30,439 shares of Common Stock issuable upon exercise of certain options
     granted  pursuant to the Company's 1990 Incentive Stock Option Plan held by
     her husband
(4)  Includes  268,874  shares of Common Stock issuable upon exercise of certain
     options granted pursuant to the Company's 1990 Incentive Stock Option Plan.

(5)  Includes  159,155  shares of Common Stock issuable upon exercise of certain
     options granted pursuant to the Company's 1990 Incentive Stock Option Plan.

(6)  Includes  10,000  shares of Common Stock  issuable upon exercise of options
     granted to Ms. Bevis as a part of her Director's compensation.


                                       17




(7)  Includes  809,251  shares of Common Stock issuable upon exercise of certain
     options  granted  to  directors  and  executive  officers  pursuant  to the
     Company's 1990 Incentive Stock Option Plan.


ITEM 12. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Andrew  Martin,  Chairman  and Chief  Executive  Officer  and a Director  of the
Company, is also the majority  stockholder and holds similar offices with Simple
Packaging  Solutions,  Inc. ("Simpak") and Good Idea Foods Company,  Inc. ("Good
Idea").  Ann Withey ,  Inspirational  President and Director of the Company,  is
also a Director of Good Idea. Deborah  Churchill,  Secretary and Director of the
Company,  is also a  Director  of  Simpak  and Good  Idea.  Ms.  Withey  and Ms.
Churchill each own less than 5% of the outstanding  shares of Simpak. Ms. Withey
is a 25% stockholder of Good Idea. Paul Nardone, President of Annie's Homegrown,
Inc., is President of Good Idea and devotes  approximately 3% of his time to the
Good Idea business.

     Simpak  has  borrowed  from the  Company,  for  which  it has been  charged
interest at the rate of 11%.  At December  31,  1996,  there was an  outstanding
balance of  $67,598.  See Note 4 of Notes to  Financial  Statements.  All future
material affiliated transactions and loans will be made or entered into on terms
that are no less  favorable  to Annie's  than those  that can be  obtained  from
unaffiliated third parties; and all future material affiliated  transactions and
loans,  and any  forgiveness  of loans,  must be  approved  by a majority of the
independent  outside members of the Company's Board of Directors who do not have
an interest in the transactions.

ITEM 13. EXHIBITS LIST AND REPORTS ON FORM 8-K

<TABLE>
<CAPTION>

(A) EXHIBITS
         Exhibit Number                              Description
         --------------                              -----------

<S>                                                 <C>                                                                            
          **  3.1                                    Certificate of incorporation, as amended
          **  3.2                                    By-Laws, as amended
          ** 10.1                                    Lease agreement with Second Street Limited Partnership
                                                     dated December  19, 1994 for Chelsea, MA office
          ** 10.2                                    Lease agreement with Marin Freeholders dated
                                                     August 31, 1995 for Sausalito, CA office
          ** 10.31                                   1990 Incentive Stock Option Plan
           * 10.32                                   1996 Stock  Plan
          ** 10.41                                   Loan Agreement and Security Agreement with Inventory
                                                     Addendum  dated June 7, 1996 with Presidential
                                                     Financial Corporation of Massachusetts
          ** 10.42                                   Demand and Secured Promissory Note  dated June 7, 1996
                                                     payable to Presidential Financial Corporation of
                                                     Massachusetts

          *  10.6                                    Distribution Agreement with Liberty Richter, Inc.
          *  10.7                                    Employment Contract with Paul B. Nardone
          *  11                                      Computation of Per Share Earnings
          *  24.1                                    Power of Attorney (included on Signature Page of this report)
          *  27.1                                    Financial Data Schedule

</TABLE>

- -------------------

*   Filed herewith
** Previously filed as an Exhibit to the Company Registration  statement on Form
   SB-2 (R6 No. 33-93982-L.A.) and incorporated herein by reference.
(B) REPORTS ON FORM 8-K


                                       18




No reports on Form 8-K were filed by the  Company  during the  Company's  fiscal
quarter ended December 31, 1996.



                                       19




SIGNATURES
In  accordance  with  Section 13 or 15(d) of the Exchange  Act,  the  registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.
                                             ANNIE'S HOMEGROWN, INC.
                                             Registrant


                                             /s/ Andrew Martin
                                             --------------------------
                                             Andrew Martin, Chairman
                                             Chairman, Chief Executive Officer

                                             March 27, 1997
                                             Date

Each person whose  signature  appears below appoints  Andrew M. Martin,  Deborah
Churchill,  and Neil Raiff, as his or her  attorney-in-fact,  with full power of
substitution and resubstitution to sign any and all amendments to this report on
Form 10-KSB of Annie's  Homegrown,  Inc. and to file the same, with all exhibits
thereto and other  documents in connection  therewith,  with the  Securities and
Exchange   Commission,   hereby   ratifying   and   confirming   all  that  said
attorney-in-fact  and agent or his or her substitute or substitutes may lawfully
do or cause to be done by virtue  hereof.  In accordance  with the Exchange Act,
this  report has been  signed  below by the  following  persons on behalf of the
registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>

     Signature                                       Title                           Date
     ---------                                       -----                           ----



<S>                                <C>                                         <C> 
/s/ Andrew M. Martin                Chairman, Chief Executive Officer           March 27 , 1997
- --------------------------          and Director (Principal Executive Officer)
Andrew M. Martin


/s/ Ann E. Withey                   Inspirational President & Director          March 27 , 1997
- --------------------------
Ann E. Withey



/s/ Paul Nardone                    President                                   March 27, 1997
- --------------------------
Paul Nardone



/s/ Deborah Churchill               Secretary & Director                        March 27, 1997
- --------------------------
Deborah Churchill



/s/ Neil Raiff                      Chief Financial Officer & Treasurer         March 27, 1997
- --------------------------
Neil Raiff                          (Principal Financial and Accounting Officer)



                                       20






_______________________________     Director                                    March 27, 1997
Brady Bevis



/s/ Patrick DeTemple                 Director                                    March 27, 1997
- -------------------------------
Patrick DeTemple




/s/ Paul Geffner                    Director                                    March 27, 1997
- -------------------------------
Paul Geffner


_______________________________     Director                                    March 27, 1997
Kare Anderson


</TABLE>

                                       21





                         SUPPLEMENTAL INFORMATION TO BE
                      FURNISHED WITH REPORTS FILED PURSUANT
                        TO SECTION 15(d) OF THE EXCHANGE
                          ACT BY NON-REPORTING ISSUERS


No  annual  report or proxy  material  has been  sent to the  Issuer's  security
holders with respect to the year ended December 31, 1996. A copy of the Issuer's
Annual Report to  Shareholders  for the fiscal year ended  December 31, 1996 and
the Issuer's  Proxy  Statement  for the 1996  Special  Meeting in Lieu of Annual
Meeting of  Shareholders  will be furnished to  shareholders  and filed with the
Securities and Exchange Commission on or about August 1, 1997.






                                       22




                             ANNIE'S HOMEGROWN, INC.

                              Financial Statements

                           December 31, 1995 and 1996


                   (With Independent Auditors' Report Thereon)




                                       23





                          Independent Auditors' Report
                          ----------------------------



The Board of Directors and Stockholders
Annie's Homegrown, Inc.:

We have audited the accompanying balance sheets of Annie's Homegrown, Inc. as of
December  31,  1995  and  1996,  and  the  related   statements  of  operations,
stockholders'  equity (deficit),  and cash flows for the years then ended. These
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material  respects,  the financial  position of Annie's  Homegrown,  Inc. at
December 31, 1995 and 1996, and the results of its operations and its cash flows
for the years then ended,  in  conformity  with  generally  accepted  accounting
principles.

                                                           KPMG PEAT MARWICK LLP


Boston, Massachusetts
March 7, 1997



                                       24






                             ANNIE'S HOMEGROWN, INC.

                                 Balance Sheets

<TABLE>
<CAPTION>

                                                                                                    December 31,
                                                                                                    ------------
                        Assets                                                                1995               1996
                        ------                                                                ----               ----

<S>                                                                                  <C>                    <C>
Current assets:
     Cash and cash equivalents                                                         $       35,463           860,502
     Accounts receivable:
        Trade (notes 5 and 9)                                                                 204,693            86,096
        Related parties (note 4)                                                               20,753            97,690
     Inventory (note 5)                                                                       405,764         1,234,110
     Other current assets                                                                         500             5,878
                                                                                              -------         ---------
               Total current assets                                                           667,173         2,284,276
                                                                                              -------         ---------

Office equipment, plates and dies                                                              56,622            74,666
Accumulated depreciation                                                                      (24,291)          (35,464)
                                                                                              -------           ------- 
               Office equipment, plates and dies, net                                          32,331            39,202
                                                                                               ------            ------

Due from officer (note 4)                                                                      75,000            75,000
Other assets                                                                                   19,153            25,767
                                                                                               ------            ------

               Total assets                                                            $      793,657         2,424,245
                                                                                       ==============         =========

        Liabilities and Stockholders' Equity (Deficit)
        ----------------------------------------------
Current liabilities:
     Notes payable (note 5)                                                            $       39,629            17,514
     Accounts payable, trade (note 10)                                                        591,659         1,017,630
     Accrued expenses (note 6)                                                                179,583           105,053
     Deferred revenue from distributor (note 2b)                                                    -           535,068
     Due to employees                                                                          49,714            44,661
                                                                                               ------            ------
               Total current liabilities                                                      860,585         1,719,926
                                                                                              -------         ---------

Commitments (note 7)

Stockholders' equity (deficit) (note 8):
     Common stock, $.001 par value.  Authorized 10,000,000
        shares; issued 4,178,211 shares and 4,368,801
        shares at December 31, 1995 and 1996, respectively                                      4,178             4,369
     Additional paid-in capital                                                               726,518         1,761,932
     Accumulated deficit                                                                     (690,874)         (970,232)
     Note receivable stockholder                                                               (1,750)           (1,750)
     Deferred compensation directors                                                          (15,000)                -
     Treasury stock, 111,906 common shares at cost                                            (90,000)          (90,000)
                                                                                              -------           ------- 
               Total stockholders' (deficit) equity                                           (66,928)          704,319
                                                                                              -------           -------

               Total liabilities and stockholders' (deficit) equity                    $      793,657         2,424,245
                                                                                       ==============         =========
</TABLE>


See accompanying notes to financial statements.






                             ANNIE'S HOMEGROWN, INC.

                            Statements of Operations

<TABLE>
<CAPTION>

                                                                                                   Years ended
                                                                                                   December 31,
                                                                                                   ------------
                                                                                               1995             1996
                                                                                               ----             ----

<S>                                                                                <C>                      <C>      
Net sales (notes 2 and 9)                                                            $      4,546,211         4,811,762
Cost of sales                                                                               2,606,381         2,784,902
                                                                                            ---------         ---------
           Gross profit                                                                     1,939,830         2,026,860
                                                                                            ---------         ---------
Operating expenses:
     Selling                                                                                1,355,129         1,344,084
     General and administrative                                                               636,939           673,694
     Slotting fees (note 2f)                                                                  312,661           227,403
     Compensation of outside directors (note 8)                                                45,000            15,000
                                                                                            ---------         ---------
           Total operating expenses                                                         2,349,729         2,260,181
                                                                                            ---------         ---------

           Operating loss                                                                    (409,899)         (233,321)

Other (expense) income:
     Interest expense and borrowing charges (note 5)                                          (49,092)          (50,952)
     Interest and other income (note 4)                                                        10,846             8,201
                                                                                            ---------         ---------
           Loss before income tax expense                                                    (448,145)         (276,072)

Income tax expense (note 3)                                                                     2,865             3,286

           Net loss                                                                      $   (451,010)         (279,358)
                                                                                         ============          ======== 

Primary net loss per share                                                               $       (.11)             (.07)
                                                                                         ============          ======== 
Primary weighted average common shares outstanding                                          3,986,769         4,180,910
                                                                                         ============          ======== 


See accompanying notes to financial statements.


</TABLE>





                             ANNIE'S HOMEGROWN, INC.

                  Statements of Stockholders' Equity (Deficit)

                     Years ended December 31, 1995 and 1996

<TABLE>
<CAPTION>
                                                                      Additional                           Note        Deferred     
                                               Common stock             paid-in         Accumulated     receivable-  compensation   
                                            Shares       Amount         capital           deficit       stockholder    directors    
                                            ------       ------         -------           -------       -----------    ---------    

<S>                                      <C>          <C>           <C>             <C>              <C>            <C>             
Balance at December 31, 1994              4,013,906    $   4,014     $   476,966     $    (239,864)   $        -     $        -     

    Exercise of stock options (note 8)       94,000           94           3,686                 -        (1,750)             -     

    Grant of common stock to
      directors (note 8)                      4,000            4          23,996                 -             -              -     

    Issuance of common stock upon
      public offering (note 8)               66,305           66         397,764                 -             -              -     

    Public offering costs (note 8)                -            -        (211,894)                -             -              -     

    Deferred compensation relating to
      directors stock options (note 8)            -            -          36,000                 -             -        (15,000)    

    Net loss                                      -            -               -          (451,010)            -              -     
                                          ---------    ---------      ----------     -------------        --------     ----------   
Balance at December 31, 1995              4,178,211        4,178         726,518          (690,874)       (1,750)       (15,000)    

    Issuance of common stock upon
      public offering (note 8)              190,590          191       1,134,457                 -             -              -     

    Public offering costs (note 8)                -            -         (99,043)                -             -              -     

    Amortization of deferred
      compensation of directors                   -            -               -                 -             -         15,000     

    Net loss                                      -            -               -          (279,358)            -              -     
                                          ---------    ---------      ----------     -------------        --------     ----------   
Balance at December 31, 1996              4,368,801    $   4,369     $ 1,761,932     $    (970,232)       (1,750)             -     
                                          =========    =========     ===========     =============        ========     ==========   




                             Stockholders'    
      Treasury Stock            equity        
   Shares         Amount       (deficit)      
   ------         ------       ---------      
                                              
 <C>          <C>          <C>                
  111,906$      (90,000)     $     151,116    
                                              
        -              -             2,030    
                                              
                                              
        -              -            24,000    
                                              
                                              
        -              -           397,830    
                                              
        -              -          (211,894)   
                                              
                                              
        -              -            21,000    
                                              
        -              -          (451,010)   
  -------    -----------       -----------    
  111,906        (90,000)          (66,928)   
                                              
                                              
        -              -         1,134,648    
                                              
        -              -           (99,043)   
                                              
                                              
        -              -            15,000    
                                              
        -              -          (279,358)   
  -------    -----------       -----------    
  111,906    $   (90,000)      $   704,319    
  =======    ===========       ===========    
                                              
</TABLE>


                See accompanying notes to financial statements.






                             ANNIE'S HOMEGROWN, INC.

                            Statements of Cash Flows

<TABLE>
<CAPTION>

                                                                                                    Years ended
                                                                                                    December 31,
                                                                                                    ------------
                                                                                               1995             1996
                                                                                               ----             ----

<S>                                                                                       <C>                 <C>
Cash flows from operating activities:
    Net loss                                                                                $(451,010)         (279,358)
    Adjustments to reconcile net loss to net cash provided by (used in)
       operating activities:
          Depreciation and amortization                                                         9,666            11,173
          Outside directors compensation                                                       45,000            15,000
          Changes in:
              Accounts receivable - trade                                                      17,117           118,597
              Accounts receivable - related parties                                           276,373           (76,937)
              Inventory                                                                      (200,384)         (828,346)
              Other assets                                                                    (11,310)          (11,992)
              Accounts payable - trade                                                        272,918           425,971
              Deferred revenue from distributor                                                     -           535,068
              Accrued expenses                                                                 64,485           (74,530)
              Due to employees                                                                 17,766            (5,053)
                                                                                               ------            ------ 
                   Net cash provided by (used in) operating activities                         40,621          (170,407)
                                                                                               ------          -------- 

Cash flows from investing activities:
    Purchase of office equipment, plates and dies                                             (18,787)          (18,044)
                                                                                              -------           ------- 
                   Net cash used in investing activity                                        (18,787)          (18,044)
                                                                                              -------           ------- 

Cash flows from financing activities:
    Repayment of notes payable                                                               (176,779)          (22,115)
    Issuance of common stock and exercise of stock options, net                               187,966         1,035,605
                                                                                              -------         ---------
                   Net cash provided by financing activities                                   11,187         1,013,490
                                                                                               ------         ---------

Net increase in cash and cash equivalents                                                      33,021           825,039

Cash and cash equivalents, beginning of year                                                    2,442            35,463
                                                                                                -----            ------

Cash and cash equivalents, end of year                                                     $   35,463           860,502
                                                                                           ==========           =======

Supplemental disclosures of cash flow information:
    Cash paid for interest                                                                 $    4,299             5,990
                                                                                           ==========             =====
    Cash paid for income taxes                                                             $    2,865             3,286
                                                                                           ==========             =====

Supplemental disclosure of noncash financing activities are as follows:
    During 1995 and 1996, compensation expense of $45,000 and $15,000
       was recorded for common  stock issued and stock  options  granted to four
       outside directors, respectively.

See accompanying notes to financial statements.

</TABLE>






                             ANNIE'S HOMEGROWN, INC.

                          Notes to Financial Statements

                                              December 31, 1995 and 1996

(1)    DESCRIPTION OF BUSINESS

       Annie's Homegrown,  Inc. (the  "Company"),  incorporated  in 1989,  sells
           premium  macaroni  and cheese food  products to the natural  food and
           grocery business.

(2)    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

       (a) Cash and Cash Equivalents
       For purposes of the statements of cash flows,  the Company  considers all
           highly  liquid debt  instruments  with an original  maturity of three
           months or less to be cash equivalents.

       (b) Revenue Recognition
       Effective December 1996, a majority of the Company's  sales are made to a
           distributor under contract terms allowing certain rights of return on
           unsold merchandise held by the distributor.  Accordingly, the Company
           defers  recognition  of such sales  until the  product is sold by the
           distributor. See note 12.

       (c) Inventories
       Inventories are valued at the lower of average cost,  using the first-in,
           first-out (FIFO) method, or market.

       (d) Office Equipment, Plates and Dies
       Office  equipment,  plates  and dies are  recorded  at cost.  The cost of
           office  equipment,  plates and dies is depreciated  using accelerated
           depreciation  methods over the estimated  useful lives of the related
           assets, generally five to seven years.

       (e) Income Taxes
       Income taxes are  accounted  for under  the asset and  liability  method.
           Deferred tax assets and liabilities are recognized for the future tax
           consequences   attributable  to  differences  between  the  financial
           statement  carrying  amounts of existing  assets and  liabilities and
           their  respective  tax  bases  and  operating  loss  and  tax  credit
           carryforwards. Deferred tax assets and liabilities are measured using
           enacted tax rates expected to apply to taxable income in the years in
           which those  temporary  differences  are  expected to be recovered or
           settled.  The effect on  deferred  tax assets  and  liabilities  of a
           change  in tax rates is  recognized  in  income  in the  period  that
           includes the enactment date.

       (f) Slotting Fees
       Introductory  slotting  fees paid as required by most  retailers  for the
           acquisition of shelf space at supermarkets  are fully expensed at the
           time of new product introduction.

       (g) Loss per Share
       Net loss per share is computed  based on the weighted  average  number of
           common shares  outstanding  during each period after giving effect to
           the dilutive  effect of stock options,  which are  considered  common
           stock  equivalents.  For 1995 and 1996, net loss per share,  assuming
           full  dilution,  is  considered  to be the same as primary  since the
           effect of common stock equivalents would be antidilutive.
                                                                     (Continued)





                                       2
 
                             ANNIE'S HOMEGROWN, INC.

                          Notes to Financial Statements


       Pursuant to Securities and Exchange  Commission Staff Accounting Bulletin
           No. 83, common stock issued for consideration  below the IPO price of
           $6.00 per share and stock options  issued with exercise  prices below
           the IPO price during the  twelve-month  period  preceding the date of
           the initial filing of the  Registration  Statement have been included
           in the calculation of common  equivalent  shares,  using the treasury
           stock method, as if they were outstanding for both years presented.

       (h) Use of Estimates
       The preparation  of financial  statements  in conformity  with  generally
           accepted accounting  principles requires management to make estimates
           and  assumptions  that  affect  the  reported  amounts  of assets and
           liabilities  and disclosure of contingent  assets and  liabilities at
           the date of the  financial  statements  and the  reported  amounts of
           revenues and expenses  during the reporting  period.  Actual  results
           could differ from those estimates.

       (i) Fair Value of Financial Instruments
       The carrying amounts of cash and cash equivalents,  accounts  receivable,
           accounts payable, accrued expenses and notes payable approximate fair
           value because of the short maturity of those instruments.

       (j) Impairment of Long-Lived  Assets and Long-Lived Assets to Be Disposed
       Of  The Company  adopted the  provisions  of SFAS No. 121, Accounting for
           the Impairment of Long-Lived  Assets and for Long-Lived  Assets to Be
           Disposed  Of, on  January  1,  1996.  This  Statement  requires  that
           long-lived  assets and certain  identifiable  intangibles be reviewed
           for impairment  whenever events or changes in circumstances  indicate
           that  the  carrying  amount  of an  asset  may  not  be  recoverable.
           Recoverability  of  assets  to be  held  and  used is  measured  by a
           comparison  of the  carrying  amount of an asset to  future  net cash
           flows  expected  to be  generated  by the asset.  If such  assets are
           considered  to  be  impaired,  the  impairment  to be  recognized  is
           measured  by the  amount  by which the  carrying  amount of the asset
           exceeds  the fair value of the asset.  Assets to be  disposed  of are
           reported  at the lower of the  carrying  amount or fair  value,  less
           costs  to  sell.  Adoption  of  this  Statement  did not  impact  the
           Company's financial position, results of operations, or liquidity.

       (k) Stock Option Plan
       Prior to January 1, 1996, the Company accounted for its stock option plan
           in accordance  with the  provisions of  Accounting  Principles  Board
           ("APB") Opinion No. 25, Accounting for Stock Issued to Employees, and
           related  interpretations.  As  such,  compensation  expense  would be
           recorded on the date of grant only if the current market price of the
           underlying stock exceeded the exercise price. On January 1, 1996, the
           Company   adopted   SFAS  No.   123,   Accounting   for   Stock-Based
           Compensation, which permits entities to recognize as expense over the
           vesting period the fair value of all  stock-based  awards on the date
           of  grant.  Alternatively,  SFAS No.  123  also  allows  entities  to
           continue  to apply the  provisions  of APB Opinion No. 25 and provide
           pro forma net income (loss) and pro forma  earnings  (loss) per share
           disclosures  for employee stock option grants made in 1995 and future
           years as if the  fair-value-based  method defined in SFAS No. 123 had
           been  applied.  The  Company  has  elected to  continue  to apply the
           provisions of APB Opinion No. 25 and provide the pro forma disclosure
           provisions of SFAS No. 123.

                                                                     (Continued)




                                        3


                             ANNIE'S HOMEGROWN, INC.

                          Notes to Financial Statements


(3)    INCOME TAXES

       Income tax  expense  consists of state taxes of $2,865 and $3,286 in 1995
           and 1996, respectively.

       As of December 31, 1996, the Company had the following net operating loss
           carryforwards for tax purposes:

                Federal                                    $     486,267
                                                           =============

                State                                      $     478,659
                                                           =============

       These net  operating  loss  carryforwards  are available to offset future
           federal/state  taxable  income  through  2011.  The Company  also has
           alternative  minimum tax net operating loss carryforwards of $378,087
           as of December 31, 1996, which are available to reduce future federal
           alternative  minimum taxable income through 2011. Pursuant to Section
           382 of the  Internal  Revenue  Code,  if there  is a change  in stock
           ownership of the Company  exceeding  50% during a three-year  period,
           the utilization of the Company's net operating loss carryforwards may
           be limited.  The  provision for income taxes differs from the amounts
           computed  by  applying  the lowest  federal  statutory  rate (15%) to
           pre-tax loss due to the following:
<TABLE>
<CAPTION>

                                                                                                    Years ended
                                                                                                    December 31,
                                                                                                    ------------
                                                                                                 1995          1996
                                                                                                 ----          ----

<S>                                                                                       <C>                  <C>     
           Federal income tax expense (benefit) at statutory rate                         $      (67,222)      (41,410)
           State income taxes, net of federal benefit                                              2,435         2,793
           Change in federal valuation allowance                                                  69,986        39,253
           Other                                                                                  (2,334)        2,650
                                                                                                  ------         -----

                 Actual income tax expense                                                $        2,865         3,286
                                                                                          ==============   ===========

       The tax effects of temporary  differences  that give rise to  significant
           portions of deferred tax assets are presented below:
                                                                                                  December 31,
                                                                                                  ------------
                                                                                              1995           1996
                                                                                              ----           ----

           Deferred tax assets:
               Net operating loss carryforward                                         $      126,136         112,350
               Deferred revenue                                                                     -          86,712
               Payroll expense, due to accrual for financial
                     reporting purposes                                                        39,481          19,091
                                                                                               ------          ------
                                                                                              165,617         218,153
           Valuation allowance                                                               (165,617)       (218,153)
                                                                                             --------        -------- 
                                                                                                    -               -
           Deferred tax liabilities                                                                 -               -
                                                                                             --------        --------
               Net deferred tax asset                                                  $            -               -
                                                                                          ===========      ==========


                                                                                                            (Continued)
</TABLE>




                                        4


                             ANNIE'S HOMEGROWN, INC.

                          Notes to Financial Statements


       The total federal and state valuation allowance was $165,617 and $218,153
           at December 31, 1995 and 1996, respectively.

(4)    RELATED PARTY TRANSACTIONS

       Amounts due from related parties consist of:
<TABLE>
<CAPTION>
                                                                                                    December 31,
                                                                                                    ------------
                                                                                                 1995         1996
                                                                                                 ----         ----

<S>                                                                                        <C>                  <C>   
           Due from Simple Packaging Solutions, Inc.                                       $           -        67,598
           Due from officer                                                                       75,000        75,000
           Other related parties                                                                  20,753        30,092
                                                                                                  ------        ------

                                                                                           $      95,753       172,690
                                                                                               =========       =======

       The balances due from Simple Packaging Solutions, Inc. and officer earn interest at an annual 
           rate of 11%.

       The balance due from other  related  parties at December  31,  1995 and 1996  represents  costs  
           incurred by the Company on behalf of a related party.
</TABLE>

(5)    NOTES PAYABLE

       Notes payable consist of:
<TABLE>
<CAPTION>
                                                                                                   December 31,
                                                                                                   ------------
                                                                                                1995          1996
                                                                                                ----          ----

<S>                                                                                        <C>               <C>        
           (a) Notes payable - financial institution                                       $      21,370            -
           (b) Notes payable - bank                                                               10,759       10,014
           (c) Notes payable - officer                                                             7,500        7,500
                                                                                                   -----        -----

                                                                                           $      39,629       17,514
                                                                                               =========   ==========
</TABLE>

       (a) The  Company  had  a  revolving  line  of  credit  with  a  financial
           institution  in the amount of $150,000 at December  31,  1995.  Under
           this agreement,  borrowings  incurred  service fees which ranged from
           .5%  to 8% (up to 90  days)  depending  on the  number  of  days  the
           borrowings  were  outstanding.  The line of credit was secured by the
           Company's  accounts  receivable  and inventory  and  guaranteed by an
           officer and certain  directors  of the  Company.  This line of credit
           expired in 1996.

       (b) The Company  obtained a $10,000  unsecured line of credit with a bank
           in 1995 which  bears  interest at the prime rate plus 8.9% (17.4% and
           17.15%  at  December  31,  1995 and  1996,  respectively).  There was
           $10,759 and $10,014  outstanding  under the agreement at December 31,
           1995 and 1996, respectively.

       (c) The  Company has a $7,500  demand  note  payable to an officer of the
           Company at December 31, 1995 and 1996 which bears interest at 11%.

                                                                     (Continued)




                                        5


                             ANNIE'S HOMEGROWN, INC.

                          Notes to Financial Statements

(6)    ACCRUED EXPENSES

       Accrued expenses consist of:
                                                              December 31,
                                                              ------------
                                                          1995           1996
                                                          ----           ----

           Compensation                            $      162,946         87,143
           Other                                           16,637         17,910
                                                       ----------     ----------
                                                   $      179,583        105,053
                                                       ==========     ==========
(7)    LEASES

       The Company  leases  office space under  operating  leases that expire in
           1997. Future minimum lease payments total $25,580.

       Total rent  expense on operating  leases  amounted to $24,775 and $28,687
           for the years ended December 31, 1995 and 1996, respectively.

(8)    STOCKHOLDERS' EQUITY

       On  August  22,  1995,  the  Company  filed  an  effective   Registration
           Statement  offering  for sale  600,000  shares of common  stock.  The
           offering was made  directly by the Company and was closed on July 31,
           1996.  The  Company  sold  256,895  shares of common  stock under the
           offering for gross  proceeds of $1,532,478.  Expenses  related to the
           offering totaled $310,937.

       The Company  maintains a 1990 stock option plan which permits the Company
           to grant stock options to key  employees  and certain  non-employees.
           The Board of Directors  administers the plan, selects  individuals to
           whom options will be granted, and determines the number of shares and
           the  exercise  price of each option.  All options  under the plan are
           exercisable  upon the date of grant,  expire five years from the date
           of grant, and have certain transfer restrictions.  As of December 31,
           1996, options to purchase 957,519 shares were outstanding at exercise
           prices per share ranging from $0.007 to $5.90, and 12,338 shares were
           available for future grants.

       In  May 1995,  the Company's  directors  expanded the board and appointed
           four new outside directors. Each new director was issued 1,000 shares
           of the  Company's  common  stock,  as  compensation  for service as a
           director, and each was granted an option to purchase 10,000 shares of
           the Company's  common stock at an exercise  price equal to 85% of the
           public offering price.  These options vested on the first anniversary
           of the date of grant and expire if not  exercised  within three years
           after the vesting date.

       In  October  1996,  the Company  adopted the 1996 stock plan.  Under this
           plan,  the Company  has  authorized  200,000  shares to be granted as
           stock options to officers, employees,  directors and consultants. The
           Board of Directors  administers the plan, selects individuals to whom
           options will be granted,  and determines the number of shares and the
           exercise  price  of each  option.  All  options  under  the  plan are
           exercisable upon the date of grant, expire ten years from the date of
           grant, and have certain transfer restrictions.  At December 31, 1996,
           no options were issued under this plan.

                                                                     (Continued)




                                        6


                             ANNIE'S HOMEGROWN, INC.

                          Notes to Financial Statements


       A summary of changes in common stock options is as follows:
<TABLE>
<CAPTION>

                                                                                                        Weighted
                                                                                                         average
                                                                                      Number         exercise price
                                                                                     of shares          per share
                                                                                     ---------          ---------
<S>                                                                                 <C>             <C>
           Outstanding at December 31, 1994                                           1,045,092      $      .85

                Options granted                                                         140,231            5.49

                Options exercised                                                       (94,000)            .04

                Options expired/canceled                                                (93,804)            .92
                                                                                       --------
           Outstanding at December 31, 1995                                             997,519            1.57

                Options granted                                                               -            -

                Options exercised                                                             -            -

                Options expired/canceled                                                      -            -
                                                                                       --------
           Outstanding at December 31, 1996                                             997,519            1.57
                                                                                       ========        ========
</TABLE>

       The  following  table  summarizes  information  about fixed stock options
outstanding at December 31, 1996:

<TABLE>
<CAPTION>
                                                                 Options Outstanding and Exercisable
                                                                 -----------------------------------
                                                                                Weighted
                                                   Number                        average              Weighted
                     Range of                    outstanding                    remaining              average
                  exercise prices           at December 31, 1996            contractual life       exercise price
                  ---------------           --------------------            ----------------       --------------

<S>                 <C>                               <C>                      <C>                  <C>        
                    $.007                             2,984                    1.0 year             $      .007
                .80  to    1.01                     854,304                    2.0                          .93
              5.10   to    5.90                     140,231                    5.0                         5.49
                                                    -------
              $.007  to    5.90                     997,519                                                1.57
                                                    =======
</TABLE>

       The Company  applies APB Opinion No. 25 and related  interpretations  for
           its stock option plan. Had compensation  cost for the Company's stock
           option  plan  been  determined  consistent  with  SFAS No.  123,  the
           Company's  net loss and loss per share  would have  increased  to the
           following pro forma amounts:

                                                                     (Continued)







                                        7


                             ANNIE'S HOMEGROWN, INC.

                          Notes to Financial Statements

<TABLE>
<CAPTION>

                                                                                       1995                 1996
                                                                                       ----                 ----

<S>                                                                             <C>                         <C>      
           Net loss as reported                                                 $      (451,010)            (279,358)
                                                                                ================             ======== 
           Pro forma net loss                                                   $      (684,725)            (279,358)
                                                                                ================             ======== 

           Net loss per shares as reported                                      $        (.11)                (.07)
                                                                                ================             ======== 
           Pro forma net loss per share                                         $        (.17)                (.07)
                                                                                ================             ======== 
</TABLE>

       The fair value of each  option  grant is  estimated  on the date of grant
           using  the  Black-Scholes  option-pricing  model  with the  following
           weighted-average  assumptions  used for  grants  issued  in 1995:  no
           dividend yield; expected volatility of 0%; risk-free interest rate of
           6.13%; and expected lives of 5 years.

(9)    CONCENTRATION OF CREDIT RISK

       For the years ended December 31, 1995 and 1996, no one customer accounted
           for more  than 10% of net  sales.  The  Company's  top ten  customers
           accounted  for  approximately  56% and 51% of net sales for the years
           ended December 31, 1995 and 1996, respectively.

       Two customers  accounted  for 23% of accounts  receivable at December 31,
           1995.  Three  customers  accounted for 50% of accounts  receivable at
           December 31, 1996.

(10) SUPPLIER/SOURCES OF SUPPLY

       One vendor  accounted  for 60% of accounts  payable at December 31, 1995.
           Three vendors  accounted for 60% of accounts  payable at December 31,
           1996.

(11) JOINT VENTURE

       In  May 1995,  the Company and the former sole  supplier of its  macaroni
           and cheese products entered into a joint and equal venture to produce
           and market a line of premium organic pasta products.  The Company was
           responsible  for the  marketing  and  sales of  products,  while  the
           supplier  was   responsible  for  the   manufacture,   packaging  and
           distribution of the products.

       The Company and the supplier each owned 50% of the issued and outstanding
           shares of the corporation formed to carry out the joint venture.  The
           Company  purchased its shares by paying $100 and signing a promissory
           note for $49,900, which accrued interest at 10% per annum and was due
           on August  17,  1995.  The  supplier  paid for its shares of stock by
           transferring  all the  plates,  dies and  trademarks  relating to the
           production,  packaging  and  marketing  of the  products to the newly
           formed corporation.

       As  of December 31, 1995, the Company had written off its $100 investment
           and has not  recorded the $49,900  promissory  note since the parties
           have  verbally  agreed to  discontinue  the  venture  with no further
           liability to the Company.

                                                                     (Continued)




                                        8


                             ANNIE'S HOMEGROWN, INC.

                          Notes to Financial Statements


(12) DISTRIBUTION AGREEMENT

       In  October 1996, the Company signed a master distribution agreement with
           Liberty Richter, Inc. ("Liberty"). The agreement calls for Liberty to
           distribute all of the Company's products except for the private label
           and mail order lines in the  continental  United States.  The Company
           sells the  products  to  Liberty  who in turn sells the  products  to
           supermarket  chains,  and natural and specialty food stores.  Liberty
           has two  warehouses,  one located in New Jersey and the other located
           in California.

       Liberty distribtes and sells the Company's  products within the territory
           utilizing  its  own  sales  force  and  sub  distributors  that  they
           maintain. In addition,  Liberty provides other services such as order
           processing,  invoicing,  record  management,  sales coverage,  broker
           management,  promotion execution,  management of sales allowances and
           trade show participation.  All promotions and slotting  presentations
           as well as sub  distributors and brokers are subject to the Company's
           approval.

       Under the Liberty  Agreement,  Liberty must  distribute  any new products
           that the Company chooses to distribute  through their channels unless
           Liberty has a pre-existing non compete provision with another vendor.
           The  initial  contract  expires  December  31,  1997  with  automatic
           renewals scheduled on a year-to-year basis.






                                                                   EXHIBIT 10.32
                                                                       EXHIBIT A


                             ANNIE'S HOMEGROWN, INC.

                                 1996 STOCK PLAN
                                 ---------------


      1. PURPOSE.  The purpose of the Annie's Homegrown,  Inc.'s 1996 Stock Plan
(the  "Plan") is to encourage  key  employees of Annie's  Homegrown,  Inc.  (the
"Company")  and of any  present or future  parent or  subsidiary  of the Company
(collectively, "Related Corporations") and other individuals who render services
to  the  Company  or  a  Related  Corporation,  by  providing  opportunities  to
participate  in the ownership of the Company and its future  growth  through (a)
the grant of options which qualify as "incentive  stock options"  ("ISOs") under
Section  422(b) of the Internal  Revenue Code of 1986,  as amended (the "Code");
(b) the grant of options which do not qualify as ISOs ("Non-Qualified Options");
(c) awards of stock in the Company  ("Awards");  and (d)  opportunities  to make
direct  purchases  of  stock  in  the  Company  ("Purchases").   Both  ISOs  and
Non-Qualified Options are referred to hereafter  individually as an "Option" and
collectively as "Options." Options,  Awards and authorizations to make Purchases
are referred to hereafter  collectively as "Stock  Rights." As used herein,  the
terms  "parent" and  "subsidiary"  mean  "parent  corporation"  and  "subsidiary
corporation,"  respectively,  as those  terms are  defined in Section 424 of the
Code.

      2.      ADMINISTRATION OF THE PLAN.

              A.  BOARD  OR   COMMITTEE   ADMINISTRATION.   The  Plan  shall  be
      administered  by the Board of Directors  of the Company (the  "Board") or,
      subject to Paragraph 2D (relating to compliance with Section 162(m) of the
      Code),  by  a  committee   appointed  by  the  Board  (the   "Committee").
      Hereinafter, all references in this Plan to the "Committee" shall mean the
      Board if no Committee has been  appointed.  Subject to ratification of the
      grant or authorization of each Stock Right by the Board (if so required by
      applicable state law), and subject to the terms of the Plan, the Committee
      shall have the authority to (i) determine to whom (from among the class of
      employees  eligible  under  paragraph  3 to  receive  ISOs)  ISOs shall be
      granted,  and to whom (from among the class of  individuals  and  entities
      eligible under paragraph 3 to receive Non-Qualified Options and Awards and
      to make Purchases)  Non-Qualified  Options,  Awards and  authorizations to
      make  Purchases may be granted;  (ii) determine the time or times at which
      Options or Awards shall be granted or Purchases made;  (iii) determine the
      purchase price of shares subject to each Option or Purchase,  which prices
      shall not be less than the minimum  price  specified  in paragraph 6; (iv)
      determine  whether each Option granted shall be an ISO or a  Non-Qualified
      Option; (v) determine (subject to paragraph 7) the time or times when each
      Option shall become  exercisable and the duration of the exercise  period;
      (vi) extend the period during which outstanding  Options may be exercised;
      (vii) determine whether  restrictions such as repurchase options are to be
      imposed on shares subject to










      Options, Awards and Purchases and the nature of such restrictions, if any,
      and  (viii)  interpret  the Plan  and  prescribe  and  rescind  rules  and
      regulations  relating  to it.  If the  Committee  determines  to  issue  a
      Non-Qualified  Option,  it shall take whatever actions it deems necessary,
      under Section 422 of the Code and the regulations  promulgated thereunder,
      to ensure that such Option is not  treated as an ISO.  The  interpretation
      and  construction by the Committee of any provisions of the Plan or of any
      Stock Right granted under it shall be final unless otherwise determined by
      the  Board.  The  Committee  may from time to time  adopt  such  rules and
      regulations for carrying out the Plan as it may deem advisable.  No member
      of  the  Board  or the  Committee  shall  be  liable  for  any  action  or
      determination  made in good  faith  with  respect to the Plan or any Stock
      Right granted under it.

              B. COMMITTEE ACTIONS.  The Committee may select one of its members
      as its chairman, and shall hold meetings at such time and places as it may
      determine.  A majority of the Committee shall constitute a quorum and acts
      of a  majority  of the  members of the  Committee  at a meeting at which a
      quorum is  present,  or acts  reduced to or approved in writing by all the
      members of the Committee (if consistent with applicable  state law), shall
      be the  valid  acts of the  Committee.  From  time to time the  Board  may
      increase the size of the Committee and appoint additional members thereof,
      remove  members  (with or  without  cause)  and  appoint  new  members  in
      substitution  therefor,  fill  vacancies  however  caused,  or remove  all
      members of the Committee and thereafter directly administer the Plan.

              C. GRANT OF STOCK  RIGHTS TO BOARD  MEMBERS.  Stock  Rights may be
      granted to members of the Board.  All grants of Stock Rights to members of
      the Board shall in all respects be made in accordance  with the provisions
      of this Plan  applicable to other eligible  persons.  Members of the Board
      who either (i) are eligible to receive grants of Stock Rights  pursuant to
      the Plan or (ii) have been  granted  Stock  Rights may vote on any matters
      affecting the  administration of the Plan or the grant of any Stock Rights
      pursuant  to the  Plan,  except  that no such  member  shall  act upon the
      granting to himself or herself of Stock Rights, but any such member may be
      counted in  determining  the  existence  of a quorum at any meeting of the
      Board  during  which  action is taken with respect to the granting to such
      member of Stock Rights.

              D. PERFORMANCE-BASED  COMPENSATION.  The Board, in its discretion,
      may take such  action as may be  necessary  to ensure  that  Stock  Rights
      granted   under  the  Plan   qualify   as   "qualified   performance-based
      compensation"  within  the  meaning  of  Section  162(m)  of the  Code and
      applicable   regulations   promulgated   thereunder    ("Performance-Based
      Compensation").  Such action may include, in the Board's discretion,  some
      or all of the  following  (i) if the Board  determines  that Stock  Rights
      granted  under  the  Plan  generally  shall  constitute  Performance-Based
      Compensation,  the Plan shall be administered,  to the extent required for
      such  Stock  Rights to  constitute  Performance-Based  Compensation,  by a
      Committee consisting solely of two or more "outside directors" (as defined
      in applicable  regulations  promulgated under Section 162(m) of the Code),
      (ii) if any  Non-Qualified  Options  with an 






                                      -2-

      exercise  price less than the fair market  value per share of Common Stock
      are  granted  under the Plan and the Board  determines  that such  Options
      should constitute  Performance-Based  Compensation,  such options shall be
      made exercisable only upon the attainment of a pre-established,  objective
      performance  goal  established by the  Committee,  and such grant shall be
      submitted for, and shall be contingent upon shareholder approval and (iii)
      Stock Rights granted under the Plan may be subject to such other terms and
      conditions as are necessary for compensation recognized in connection with
      the  exercise or  disposition  of such Stock Right or the  disposition  of
      Common  Stock  acquired  pursuant  to  such  Stock  Right,  to  constitute
      Performance-Based Compensation.

      3. ELIGIBLE EMPLOYEES AND OTHERS. ISOs may be granted only to employees of
the  Company  or any  Related  Corporation.  Non-Qualified  Options,  Awards and
authorizations  to make  Purchases  may be granted to any  employee,  officer or
director  (whether or not also an employee) or  consultant of the Company or any
Related  Corporation.  The Committee may take into  consideration  a recipient's
individual  circumstances  in  determining  whether to grant a Stock Right.  The
granting of any Stock Right to any  individual or entity shall  neither  entitle
that  individual or entity to, nor  disqualify  such  individual or entity from,
participation in any other grant of Stock Rights.

      4.  STOCK.  The stock  subject to Stock  Rights  shall be  authorized  but
unissued  shares of Common Stock of the Company,  par value $.001 per share (the
"Common  Stock"),  or shares of Common  Stock  reacquired  by the Company in any
manner.  The aggregate number of shares which may be issued pursuant to the Plan
is 200,000,  subject to  adjustment  as provided in paragraph  13. If any Option
granted under the Plan shall expire or terminate for any reason  without  having
been  exercised in full or shall cease for any reason to be exercisable in whole
or in part or shall be repurchased  by the Company,  the  unpurchased  shares of
Common Stock subject to such Option shall again be available for grants of Stock
Rights under the Plan.

      No  employee  of the  Company or any  Related  Corporation  may be granted
Options to  acquire,  in the  aggregate,  more than  140,000 of shares of Common
Stock  under the Plan  during  any  fiscal  year of the  Company.  If any Option
grnated under the Plan shall expire or terminate for any reason  without  having
been  exercised in full or shall cease for any reason to be exercisable in whole
or in part or shall be  repurchased  by the Company,  the shares subject to such
Option shall be included in the  determination of the aggregate number of shares
of Common Stock deemed to have been granted to such employee under the Plan.

      5. GRANTING OF STOCK RIGHTS. Stock Rights may be granted under the Plan at
any time on or after  September  24, 1996 and prior to September  24, 2006.  The
date of grant of a Stock Right under the Plan will be the date  specified by the
Committee at the time it grants the Stock Right;  provided,  however,  that such
date shall not be prior to the date on which the  Committee  acts to approve the
grant.

      6.      MINIMUM OPTION PRICE; ISO LIMITATIONS.






                                      -4-

              A. PRICE FOR NON-QUALIFIED OPTIONS, AWARDS AND PURCHASES.  Subject
      to Paragraph 2D (relating to compliance  with Section 162(m) of the Code),
      the exercise price per share  specified in the agreement  relating to each
      Non-Qualified  Option  granted,  and the purchase price per share of stock
      granted in any Award or  authorized  as a Purchase,  under the Plan may be
      less than the fair market  value of the Common Stock of the Company on the
      date of grant;  provided  that, in no event shall such  exercise  price or
      such purchase price be less than the minimum legal consideration  required
      therefor  under the laws of any  jurisdiction  in which the Company or its
      successors in interest may be organized.

              B. PRICE FOR ISOS. The exercise  price per share  specified in the
      agreement  relating to each ISO  granted  under the Plan shall not be less
      than the fair market  value per share of Common  Stock on the date of such
      grant.  In the case of an ISO to be granted to an  employee  owning  stock
      possessing  more than ten percent (10%) of the total combined voting power
      of all  classes of stock of the Company or any  Related  Corporation,  the
      price per share specified in the agreement  relating to such ISO shall not
      be less than one hundred ten percent  (110%) of the fair market  value per
      share of Common Stock on the date of grant.  For  purposes of  determining
      stock ownership  under this paragraph,  the rules of Section 424(d) of the
      Code shall  apply.  The date of grant for  purposes  of this  subparagraph
      shall mean the date that the Company or Related Corporation  completes the
      corporate action constituting an offer of stock for sale to an individual.

              C.  $100,000  ANNUAL  LIMITATION  ON ISO  VESTING.  Each  eligible
      employee may be granted  Options  treated as ISOs only to the extent that,
      in the aggregate  under this Plan and all incentive  stock option plans of
      the Company and any Related  Corporation,  ISOs do not become  exercisable
      for the first time by such employee  during any calendar year with respect
      to stock having a fair market value  (determined at the time the ISOs were
      granted) in excess of  $100,000.  The  Company  intends to  designate  any
      Options granted in excess of such limitation as Non-Qualified Options, and
      the Company shall issue separate certificates to the optionee with respect
      to Options that are Non-Qualified Options and Options that are ISOs.

              D.  DETERMINATION  OF FAIR MARKET VALUE. If, at the time an Option
      is granted under the Plan, the Company's  Common Stock is publicly traded,
      "fair market value" shall be determined as of the date of grant or, if the
      prices or quotes discussed in this sentence are unavailable for such date,
      the last business day for which such prices or quotes are available  prior
      to the date of grant and shall mean (i) the  average (on that date) of the
      high  and  low  prices  of the  Common  Stock  on the  principal  national
      securities  exchange  on which the Common  Stock is traded,  if the Common
      Stock is then traded on a national securities  exchange;  or (ii) the last
      reported  sale  price (on that  date) of the  Common  Stock on the  Nasdaq
      National  Market,  if the  Common  Stock is not then  traded on a national
      securities  exchange;  or (iii) the  closing  bid price (or average of bid
      prices) last quoted (on that date) by an









                                      -5-

      established  quotation  service for  over-the-counter  securities,  if the
      Common Stock is not reported on the Nasdaq National Market.  If the Common
      Stock is not  publicly  traded at the time an Option is granted  under the
      Plan, "fair market value" shall mean the fair value of the Common Stock as
      determined by the Committee  after taking into  consideration  all factors
      which it deems appropriate, including, without limitation, recent sale and
      offer prices of the Common  Stock in private  transactions  negotiated  at
      arm's length.

      7.  OPTION  DURATION.  Subject  to  earlier  termination  as  provided  in
paragraphs 9 and 10 or in the  agreement  relating to such  Option,  each Option
shall expire on the date specified by the  Committee,  but not more than (i) ten
years  from the date of grant in the case of  Options  generally  and (ii)  five
years from the date of grant in the case of ISOs  granted to an employee  owning
stock  possessing more than ten percent (10%) of the total combined voting power
of all classes of stock of the Company or any Related Corporation, as determined
under paragraph 6(B). Subject to earlier termination as provided in paragraphs 9
and 10,  the term of each  ISO  shall  be the  term  set  forth in the  original
instrument  granting such ISO,  except with respect to any part of such ISO that
is converted into a Non-Qualified Option pursuant to paragraph 16.

      8. EXERCISE OF OPTION.  Subject to the  provisions of Paragraphs 9 through
12, each Option granted under the Plan shall be exercisable as follows:

              A. VESTING.  The Option shall either be fully  exercisable  on the
      date of grant or shall become exercisable  thereafter in such installments
      as the Committee may specify.

              B. FULL  VESTING  OF  INSTALLMENTS.  Once an  installment  becomes
      exercisable,  it shall remain  exercisable until expiration or termination
      of the Option, unless otherwise specified by the Committee.

              C. PARTIAL  EXERCISE.  Each Option or installment may be exercised
      at any time or from time to time, in whole or in part, for up to the total
      number of shares with respect to which it is then exercisable.

              D. ACCELERATION OF VESTING.  The Committee shall have the right to
      accelerate   the  date  that  any   installment   of  any  Option  becomes
      exercisable; provided that the Committee shall not, without the consent of
      an optionee,  accelerate the permitted exercise date of any installment of
      any Option granted to any employee as an ISO (and not previously converted
      into a Non-Qualified Option pursuant to paragraph 16) if such acceleration
      would violate the annual vesting limitation contained in Section 422(d) of
      the Code, as described in paragraph 6(C).

      9. TERMINATION OF EMPLOYMENT.  Unless otherwise specified in the agreement
relating  to such ISO, if an ISO  optionee  ceases to be employed by the Company
and all  Related  Corporations  other than by reason of death or  disability  as
defined in






                                      -6-

paragraph  10,  no  further  installments  of  his  or  her  ISOs  shall  become
exercisable,  and his or her ISOs shall  terminate  on the  earlier of (a) three
months  after the date of  termination  of his or her  employment,  or (b) their
specified  expiration dates, except to the extent that such ISOs (or unexercised
installments thereof) have been converted into Non-Qualified Options pursuant to
paragraph 16. For purposes of this paragraph 9,  employment  shall be considered
as continuing uninterrupted during any bona fide leave of absence (such as those
attributable to illness,  military obligations or governmental service) provided
that the period of such leave does not exceed 90 days or, if longer,  any period
during which such  optionee's  right to reemployment is guaranteed by statute or
by  contract.  A bona fide leave of absence  with the  written  approval  of the
Committee  shall not be considered  an  interruption  of  employment  under this
paragraph 9, provided  that such written  approval  contractually  obligates the
Company or any Related  Corporation  to continue the  employment of the optionee
after the approved  period of absence.  ISOs granted under the Plan shall not be
affected  by any change of  employment  within or among the  Company and Related
Corporations, so long as the optionee continues to be an employee of the Company
or any  Related  Corporation.  Nothing  in the Plan  shall be deemed to give any
grantee  of any Stock  Right the right to be  retained  in  employment  or other
service by the Company or any Related Corporation for any period of time.

      10.  DEATH; DISABILITY.

              A. DEATH.  If an ISO optionee ceases to be employed by the Company
      and all Related  Corporations by reason of his or her death, any ISO owned
      by such optionee may be exercised,  to the extent otherwise exercisable on
      the date of death, by the estate,  personal  representative or beneficiary
      who  has  acquired  the  ISO  by  will  or by  the  laws  of  descent  and
      distribution,  until the earlier of (i) the specified  expiration  date of
      the ISO or (ii) 180 days from the date of the optionee's death.

              B.  DISABILITY.  If an ISO  optionee  ceases to be employed by the
      Company and all Related  Corporations  by reason of his or her disability,
      such optionee  shall have the right to exercise any ISO held by him or her
      on the date of  termination  of  employment,  for the number of shares for
      which he or she could have exercised it on that date, until the earlier of
      (i) the  specified  expiration  date of the ISO or (ii) 180 days  from the
      date of the termination of the optionee's employment.  For the purposes of
      the  Plan,  the  term   "disability"   shall  mean  "permanent  and  total
      disability"  as defined in Section  22(e)(3) of the Code or any  successor
      statute.

      11.  ASSIGNABILITY.  No ISO shall be  assignable  or  transferable  by the
optionee except by will or by the laws of descent and  distribution,  and during
the lifetime of the optionee shall be exercisable  only by such optionee.  Stock
Rights  other  than ISOs  shall be  transferable  to the extent set forth in the
agreement relating to such Stock Right.

      12.  TERMS AND  CONDITIONS  OF  OPTIONS.  Options  shall be  evidenced  by
instruments  (which need not be  identical)  in such forms as the  Committee may
from time to time  approve.  Such  instruments  shall  conform  to the terms and
conditions  set forth in 







                                      -7-

paragraphs  6 through 11 hereof and may  contain  such other  provisions  as the
Committee deems advisable which are not  inconsistent  with the Plan,  including
restrictions  applicable  to shares of Common Stock  issuable  upon  exercise of
Options.  The  Committee  may specify  that any  Non-Qualified  Option  shall be
subject to the  restrictions  set forth herein with respect to ISOs,  or to such
other  termination and  cancellation  provisions as the Committee may determine.
The Committee may from time to time confer authority and  responsibility  on one
or more of its own members and/or one or more officers of the Company to execute
and deliver such instruments.  The proper officers of the Company are authorized
and directed to take any and all action necessary or advisable from time to time
to carry out the terms of such instruments.

      13.  ADJUSTMENTS.  Upon the occurrence of any of the following  events, an
optionee's  rights with respect to Options  granted to such  optionee  hereunder
shall  be  adjusted  as  hereinafter  provided,  unless  otherwise  specifically
provided in the written  agreement between the optionee and the Company relating
to such Option:

              A. STOCK DIVIDENDS AND STOCK SPLITS. If the shares of Common Stock
      shall be subdivided or combined into a greater or smaller number of shares
      or if the  Company  shall  issue any  shares  of  Common  Stock as a stock
      dividend on its outstanding  Common Stock,  the number of shares of Common
      Stock  deliverable  upon the  exercise of Options  shall be  appropriately
      increased or decreased proportionately,  and appropriate adjustments shall
      be made in the  purchase  price per  share to  reflect  such  subdivision,
      combination or stock dividend.

              B. CONSOLIDATIONS OR MERGERS. If the Company is to be consolidated
      with or acquired by another entity in a merger or other  reorganization in
      which  the  holders  of  the  outstanding  voting  stock  of  the  Company
      immediately  preceding the consummation of such event, shall,  immediately
      following such event, hold, as a group, less than a majority of the voting
      securities of the surviving or successor entity, or in the event of a sale
      of all or substantially all of the Company's assets or otherwise (each, an
      "Acquisition"),  the  Committee  or the board of  directors  of any entity
      assuming the obligations of the Company hereunder (the "Successor Board"),
      shall, as to outstanding  Options,  either (i) make appropriate  provision
      for the continuation of such Options by substituting on an equitable basis
      for the shares then subject to such Options  either (a) the  consideration
      payable  with  respect  to the  outstanding  shares  of  Common  Stock  in
      connection with the  Acquisition,  (b) shares of stock of the surviving or
      successor  corporation or (c) such other securities as the Successor Board
      deems  appropriate,  the fair market  value of which shall not  materially
      exceed the fair market value of the shares of Common Stock subject to such
      Options immediately preceding the Acquisition; or (ii) upon written notice
      to the  optionees,  provide  that all Options  must be  exercised,  to the
      extent  then  exercisable  or  to  be  exercisable  as  a  result  of  the
      Acquisition, within a specified number of days of the date of such notice,
      at the end of which period the Options shall terminate; or (iii) terminate
      all Options in exchange for a cash payment equal to the excess of the 






                                      -8-

      fair  market  value of the shares  subject to such  Options (to the extent
      then exercisable or to be exercisable as a result of the Acquisition) over
      the exercise price thereof.

              C.   RECAPITALIZATION  OR  REORGANIZATION.   In  the  event  of  a
      recapitalization   or   reorganization   of  the  Company  (other  than  a
      transaction   described  in   subparagraph  B  above)  pursuant  to  which
      securities  of the  Company or of  another  corporation  are  issued  with
      respect  to the  outstanding  shares of Common  Stock,  an  optionee  upon
      exercising  an Option shall be entitled to receive for the purchase  price
      paid upon such exercise the securities he or she would have received if he
      or she  had  exercised  such  Option  prior  to such  recapitalization  or
      reorganization.

              D.  MODIFICATION  OF  ISOS.  Notwithstanding  the  foregoing,  any
      adjustments  made pursuant to subparagraphs A, B or C with respect to ISOs
      shall be made only after the Committee,  after consulting with counsel for
      the  Company,  determines  whether  such  adjustments  would  constitute a
      "modification" of such ISOs (as that term is defined in Section 424 of the
      Code) or would cause any adverse tax  consequences for the holders of such
      ISOs. If the Committee  determines that such adjustments made with respect
      to ISOs  would  constitute  a  modification  of such  ISOs or would  cause
      adverse tax  consequences to the holders,  it may refrain from making such
      adjustments.

              E.  DISSOLUTION  OR  LIQUIDATION.  In the  event  of the  proposed
      dissolution  or  liquidation  of the Company,  each Option will  terminate
      immediately  prior to the  consummation of such proposed action or at such
      other time and subject to such other  conditions as shall be determined by
      the Committee.

              F. ISSUANCES OF SECURITIES.  Except as expressly  provided herein,
      no issuance by the Company of shares of stock of any class,  or securities
      convertible  into  shares  of stock of any  class,  shall  affect,  and no
      adjustment by reason  thereof shall be made with respect to, the number or
      price of shares  subject  to  Options.  No  adjustments  shall be made for
      dividends  paid  in cash  or in  property  other  than  securities  of the
      Company.

              G. FRACTIONAL  SHARES.  No fractional shares shall be issued under
      the Plan and the optionee  shall  receive from the Company cash in lieu of
      such fractional shares.

              H. ADJUSTMENTS.  Upon the happening of any of the events described
      in subparagraphs A, B or C above, the class and aggregate number of shares
      set forth in  paragraph 4 hereof that are  subject to Stock  Rights  which
      previously have been or  subsequently  may be granted under the Plan shall
      also be  appropriately  adjusted to reflect the events  described  in such
      subparagraphs.  The Committee or the Successor  Board shall  determine the
      specific  adjustments to be made under this  paragraph 13 and,  subject to
      paragraph 2, its determination shall be conclusive.





                                      -9-


      14. MEANS OF  EXERCISING  OPTIONS.  An Option (or any part or  installment
thereof)  shall be  exercised  by giving  written  notice to the  Company at its
principal  office  address,  or to such  transfer  agent  as the  Company  shall
designate. Such notice shall identify the Option being exercised and specify the
number of shares as to which such Option is being exercised, accompanied by full
payment of the purchase  price  therefor  either (a) in United States dollars in
cash or by check,  (b) at the discretion of the Committee,  through  delivery of
shares of Common  Stock  having a fair market  value equal as of the date of the
exercise to the cash exercise price of the Option,  (c) at the discretion of the
Committee,  by delivery of the grantee's personal recourse note bearing interest
payable  not less than  annually  at no less than 100% of the lowest  applicable
Federal rate, as defined in Section  1274(d) of the Code,  (d) at the discretion
of the Committee and consistent with applicable law,  through the delivery of an
assignment  to the Company of a sufficient  amount of the proceeds from the sale
of the Common Stock acquired upon exercise of the Option and an authorization to
the broker or selling agent to pay that amount to the Company,  which sale shall
be at  the  participant's  direction  at the  time  of  exercise,  or (e) at the
discretion of the Committee,  by any combination of (a), (b), (c) and (d) above.
If the  Committee  exercises its  discretion  to permit  payment of the exercise
price of an ISO by means of the methods set forth in clauses  (b),  (c),  (d) or
(e) of the preceding sentence,  such discretion shall be exercised in writing at
the time of the grant of the ISO in question.  The holder of an Option shall not
have the rights of a  shareholder  with  respect  to the shares  covered by such
Option until the date of issuance of a stock certificate to such holder for such
shares.  Except as  expressly  provided  above in  paragraph  13 with respect to
changes in capitalization  and stock dividends,  no adjustment shall be made for
dividends  or similar  rights for which the record  date is before the date such
stock certificate is issued.

      15.  TERM AND  AMENDMENT  OF PLAN.  This Plan was  adopted by the Board on
September  24, 1996,  subject,  with respect to the  validation  of ISOs granted
under the Plan,  to approval of the Plan by the  stockholders  of the Company at
the next Meeting of Stockholders or, in lieu thereof, by written consent. If the
approval of stockholders is not obtained prior to September 24, 1997, any grants
of ISOs under the Plan made prior to that date will be rescinded. The Plan shall
expire  at the  end of the day on  September  23,  2006  (except  as to  Options
outstanding  on that  date).  Subject to the  provisions  of  paragraph 5 above,
Options may be granted under the Plan prior to the date of stockholder  approval
of the Plan.  The Board may  terminate  or amend the Plan in any  respect at any
time, except that,  without the approval of the stockholders  obtained within 12
months  before or after the Board  adopts a  resolution  authorizing  any of the
following  actions:  (a) the total number of shares that may be issued under the
Plan may not be increased  (except by adjustment  pursuant to paragraph 13); (b)
the provisions of paragraph 3 regarding  eligibility  for grants of ISOs may not
be modified;  (c) the  provisions of paragraph 6(B) regarding the exercise price
at which shares may be offered  pursuant to ISOs may not be modified  (except by
adjustment  pursuant to paragraph 13); and (d) the  expiration  date of the Plan
may not be extended.  Except as otherwise  provided in this  paragraph 15, in no
event may  action of the Board or  stockholders  alter or impair the rights of a
grantee,  without  such  grantee's  consent,  under any Stock  Right  previously
granted to such grantee.





                                      -10-


      16. MODIFICATIONS OF ISOS; CONVERSION OF ISOS INTO NON-QUALIFIED  OPTIONS.
Subject to Paragraph 13D,  without the prior written consent of the holder of an
ISO, the Committee shall not alter the terms of such ISO (including the means of
exercising such ISO) if such alteration would constitute a modification  (within
the meaning of Section  424(h)(3) of the Code).  The  Committee,  at the written
request or with the written consent of any optionee,  may in its discretion take
such  actions  as may be  necessary  to  convert  such  optionee's  ISOs (or any
installments or portions of  installments  thereof) that have not been exercised
on the date of conversion  into  Non-Qualified  Options at any time prior to the
expiration  of such ISOs,  regardless  of whether the optionee is an employee of
the  Company  or a  Related  Corporation  at the time of such  conversion.  Such
actions may include,  but shall not be limited to, extending the exercise period
or reducing the exercise price of the appropriate  installments of such ISOs. At
the time of such  conversion,  the Committee  (with the consent of the optionee)
may impose  such  conditions  on the  exercise  of the  resulting  Non-Qualified
Options as the Committee in its  discretion  may  determine,  provided that such
conditions shall not be inconsistent  with this Plan.  Nothing in the Plan shall
be deemed to give any optionee the right to have such  optionee's ISOs converted
into Non-Qualified  Options, and no such conversion shall occur until and unless
the Committee  takes  appropriate  action.  Upon the taking of such action,  the
Company  shall issue  separate  certificates  to the  optionee  with  respect to
Options that are Non-Qualified Options and Options that are ISOs.

      17.  APPLICATION OF FUNDS.  The proceeds  received by the Company from the
sale of shares  pursuant to Options granted and Purchases  authorized  under the
Plan shall be used for general corporate purposes.

      18. NOTICE TO COMPANY OF  DISQUALIFYING  DISPOSITION.  By accepting an ISO
granted under the Plan,  each  optionee  agrees to notify the Company in writing
immediately after such optionee makes a Disqualifying  Disposition (as described
in Sections  421,  422 and 424 of the Code and  regulations  thereunder)  of any
stock  acquired  pursuant to the  exercise  of ISOs  granted  under the Plan.  A
Disqualifying  Disposition is generally any  disposition  occurring on or before
the later of (a) the date two years  following  the date the ISO was  granted or
(b) the date one year following the date the ISO was exercised.

      19.  WITHHOLDING  OF  ADDITIONAL  INCOME  TAXES.  Upon the  exercise  of a
Non-Qualified  Option, the transfer of a Non-Qualified  Stock Option pursuant to
an arm's-length transaction,  the grant of an Award, the making of a Purchase of
Common Stock for less than its fair market value,  the making of a Disqualifying
Disposition  (as defined in paragraph 18), the vesting or transfer of restricted
stock or  securities  acquired on the  exercise of an Option  hereunder,  or the
making  of a  distribution  or  other  payment  with  respect  to such  stock or
securities, the Company may withhold taxes in respect of amounts that constitute
compensation  includible in gross income.  The Committee in its  discretion  may
condition  (i) the exercise of an Option,  (ii) the transfer of a  Non-Qualified
Stock  Option,  (iii) the grant of an Award,  (iv) the making of a  Purchase  of
Common  







                                      -11-

Stock for less than its fair market value, or (v) the vesting or transferability
of  restricted  stock or securities  acquired by  exercising  an Option,  on the
grantee's making satisfactory arrangement for such withholding. Such arrangement
may  include  payment  by the  grantee  in cash or by check of the amount of the
withholding  taxes or, at the  discretion  of the  Committee,  by the  grantee's
delivery of previously held shares of Common Stock or the  withholding  from the
shares of Common Stock  otherwise  deliverable  upon exercise of a Option shares
having an aggregate  fair market  value equal to the amount of such  withholding
taxes.

      20. GOVERNMENTAL REGULATION.  The Company's obligation to sell and deliver
shares of the Common  Stock  under this Plan is subject to the  approval  of any
governmental  authority required in connection with the authorization,  issuance
or sale of such shares.

      Government  regulations may impose  reporting or other  obligations on the
Company  with respect to the Plan.  For example,  the Company may be required to
send tax information  statements to employees and former employees that exercise
ISOs under the Plan,  and the Company  may be  required to file tax  information
returns  reporting the income received by grantees of Options in connection with
the Plan.

      21.  GOVERNING  LAW.  The validity  and  construction  of the Plan and the
instruments evidencing Options shall be governed by the laws of The Commonwealth
of  Massachusetts,  or the laws of any  jurisdiction in which the Company or its
successors in interest may be organized.



                                                                    EXHIBIT 10.6

                             DISTRIBUTION AGREEMENT

         This  DISTRIBUTION  AGREEMENT  ("Agreement")  is made  this 18th day of
October,  1996 between ANNIE'S  HOMEGROWN,  INC., a Delaware  corporation having
offices at 180 Second Street,  Chelsea,  Massachusetts  ("Annie's")  and LIBERTY
RICHTER,  INC., a New Jersey  Corporation,  having offices at 400 Lyster Avenue,
Saddle Brook, New Jersey 07662 ("Liberty").

                                   BACKGROUND

         Annie's  manufactures  and  sells  certain  lines  of pasta  and  other
foodstuffs.  Liberty is in the business of importing, marketing and distributing
specialty  and fancy  foods.  Annie's is desirous of  appointing  Liberty as its
exclusive distributor with respect to certain of its pastas.

                                    AGREEMENT

         1.0 DEFINED TERMS.  The following  terms,  each bearing initial capital
letters, shall have the meanings set forth below:

         1.1  "Products"  shall  mean those  certain  pasta  products  and other
foodstuffs  set  forth  on  Exhibit  "A"  attached  hereto  and  any  Additional
Foodstuffs incorporated into this Agreement pursuant to ss.8.11.

         1.2 "Net  Sales"  shall mean gross  proceeds of sales by Liberty to its
customers,  minus (i) off invoice  promotions,  (ii) customer bill backs,  (iii)


                                       1





scan down fees, (iv) all variable  marketing  expenses paid to customers and (v)
pickup allowances.

         1.3   "Trademarks"   shall  mean  those   trademarks,   tradenames  and
distinctive   designs  of  Annie's  used  in  connection   with  the  marketing,
distribution  and sale of the  Products  pursuant to this  Agreement,  including
without  limitation the trademarks  "Annie's",  "Annie's  Homegrown",  "Bernie's
Rabbit of Approval" and rabbit design.

         1.4 "Territory" shall mean the continental United States,  Puerto Rico,
the U.S. Virgin Islands and Bermuda.

         1.5  "Initial  Term"  shall  mean  the  period  from  the  date of this
Agreement through December 31, 1997.

         1.6 "Extended  Term" shall mean any calendar year  commencing with 1998
and thereafter during which this Agreement remains in effect pursuant to ss.2.3.

         1.7 "Term of this  Agreement"  shall  mean any time  period  covered by
either the Initial Term or any Extended Term.

         1.8 "Additional  Foodstuffs"  shall mean any foodstuffs  other than the
Products  set forth on Exhibit  "A",  which  Annie's  wishes to market,  sell or
distribute on a wholesale or retail basis using the Trademarks.


                                       2




         1.9  "Saleable  Inventory"  shall mean all inventory of the Products in
condition acceptable to the trade customers and not more than 360 days old.

         1.10  "Sub-Distributors"  shall mean such  distributors  and brokers as
Liberty may, from time to time,  engage to assist in the wholesale  distribution
of the Products.

         1.11 "Prime  Rate" shall mean the prime rate as  published  in the Wall
Street Journal, from time to time.

         2.1 APPOINTMENT. Subject to the terms and conditions of this Agreement,
Annie's  hereby  appoints  Liberty as the sole and exclusive  distributor of the
Products within the Territory for the following "Retail Channels":

         *        National, regional or independent chains;
         *        Natural food stores;
         *        Club stores;
         *        Mass  merchandising  or drug store  chains;  
         *        Gourmet  or  specialty outlets; 
         *        Food service industry and other institutional sales;
         *        Armed forces sales and outlets.


                                       3





Annie's   specifically   excludes  appointing  Liberty  as  sole  and  exclusive
distributor  of products  within the Territory  for sales through  private label
channels or Annie's mail order business.

         During the term of this Agreement, Annie's agrees (i) not to distribute
or sell the  Products in the  Territory  through  retail  channels,  directly or
indirectly,  except through Liberty,  (ii) not to license or otherwise authorize
any third party to  distribute  or sell the  Products in the  Territory  through
retail channels and (iii) not to license or otherwise  authorize any third party
to use the  Trademark in  connection  with the  wholesale or retail trade of the
Products in the Territory.

         2.2  ACCEPTANCE.  Liberty hereby accepts the  appointment and agrees to
exercise  commercially  reasonable  efforts to distribute  the Products  through
Retail Channels within the Territory as provided herein.

         2.3 TERM.  Following the Initial Term,  either party may terminate this
Agreement  effective  December 31 of a particular  year, by giving notice to the
other party on or before  September 15 of that year,  time being of the essence.
In the event that neither party  terminates the Agreement within the time and in
the manner  provided,  the  Agreement  shall  automatically  be extended for any
additional year.


                                       4




         3.1 PRICES.  Annie's suggested distribution prices for the Products are
as set  forth on  Exhibit  "B",  as such  may be  changed  from  time to time by
Annie's.

         3.2 TITLE.  Title and risk of loss shall be with  Annie's  until either
(i)  delivery  of the  Products to  Liberty's  warehouse,  (ii)  delivery of the
Products by Annie's to Liberty's customer's  warehouse,  or (iii) receipt of the
Products by Liberty or its assigned carrier at Annie's  manufacturer's  facility
or its manufacturer's warehouse.

         3.3 PAYMENT TERMS.  Terms of payment by Liberty for its purchase of the
Products  shall be net thirty  (30) days from  receipt of the  invoice.  Annie's
shall not submit any  invoices to Liberty  prior to the movement of the Products
covered by the  particular  invoice.  Invoices  may be either  mailed,  faxed or
electronically  transmitted  to  Liberty.  Payments  are  to be  made  via  wire
transfers into Annie's account. Late payments accrue interest at 1.5% per month.
Notwithstanding  the provisions of this ss.3.3 and of ss.3.1,  the amount of the
payments  to be made  within  30 days of the  receipt  of the  invoice  shall be
determined  by  reference  to ss.3.4 and not by  reference  to the amount on the
invoice or the price list.

         3.4 PAYMENT  FROM  LIBERTY TO ANNIE'S.  Liberty will pay to Annie's for
the purchases of the Products:  (i) Liberty's estimated average selling price


                                       5





of the Products, (ii) less  Liberty's  estimated  credit  of 2% of all Net Sales
through  December 31, 1996 and 5% of all Net Sales  commencing  January 1, 1997,
(iii) less  Liberty's  estimated  reimbursement  of all of the expenses  paid or
incurred by Liberty, as set forth in ss.3.5(c).

         3.5  ADDITIONAL  PAYMENTS  TO  ANNIE'S.  Commencing  February  1, 1997,
Liberty shall pay to Annie's the amount  produced by the  following  computation
with respect to the sale of the  Products by Liberty  during the period from the
date of this Agreement through December 31, 1996:

         (a)      The gross proceeds of sales by Liberty to its customers during
                  the period in question.

         (b)      LESS the amounts paid by Liberty to Annie's pursuant to ss.3.3
                  & ss.3.4 for the purchase of the volume of Products which were
                  sold during the period in question.

         (c)      LESS the  following  expenses  paid,  allowed or  incurred  by
                  Liberty  during  the  period  in  question,  on an  actual  or
                  estimated  basis,  as the  case  may  be,  as  indicated: 

                  (i)   Liberty's   actual  freight  costs;   

                  (ii)  Liberty's  actual warehouse and handling  charges; 

                  (iii) Liberty's actual sales  brokerage  payments;   


                                       6





                  (iv)  Any new distribution slotting payments approved by 
                        Annie's and actually paid or allowed by Liberty;

                  (v)   Any promotion  allowances and cash discounts approved by
                        Annie's and actually paid or allowed by Liberty;

                  (vi)  Liberty's incurred inventory finance charges for the 
                        Products,  calculated on a per diem basis at the Prime 
                        Rate  from the date of payment  by Liberty pursuant to 
                        ss.3.3 and ss.3.4,  less finance  charges  saved due to
                        product movement prior to the aforesaid date of payment.

                  (vii) Liberty's  incurred finance charges for its receivables,
                        calculated  on a per diem  basis  at the  Prime  Rate;  

                  (viii)Liberty's bad debt reserve, as agreed with Annie's
                        pursuant to ss.4.3. 

                  (ix)  Spoiled,  defective or damaged Products returned by 
                        Liberty's customers as approved by Liberty and actually 
                        paid or allowed by Liberty to its customers less amounts
                        reimbursed  from freight claims or insurance;



                                        7




                  (x)   Such amounts as the parties may agree upon for 
                        additional  services  from  Liberty  to Annie's, outside
                        the scope of ss.4.1, as the parties may agree upon.

         (d)      LESS an  allowance of a credit to Liberty in the amount of two
                  percent of all Net Sales  through  December  31, 1996 and five
                  percent  (5%) of net sales  commencing  January  1,  1997,  as
                  compensation to Liberty for its services pursuant to ss.3.4.

         The  foregoing   computation   and  payment  shall  be  made  quarterly
thereafter on each succeeding February 1, May 1, August 1 and November 1 for the
respective  three month period  commencing  four months prior to the computation
and payment date, until termination of the Agreement.

         In the event  that the  foregoing  computation  yields a net  credit to
Liberty,  Annie's  agrees  to pay  that  amount  to  Liberty  within  30 days of
notification by Liberty of the amount due.

         Either party shall have the option to calculate  interest on a per diem
basis on the amounts due as the result of the  foregoing  calculation  within 90
days after each  calculation  by  Liberty  and to bill the other  party for said
interest.  The interest due shall be paid within 30 days of receipt of the bill.
Any party  failing to submit  such a bill within 90 days shall be deemed to have
waived the right to the aforesaid interest.


                                       8







         4.1 LIBERTY'S DUTIES. During the Term of this Agreement,  Liberty shall
have the following duties and obligations:

         (a)      To  exercise  commercially  reasonable  efforts  to  sell  and
                  distribute the Products  within the  Territory,  utilizing its
                  own sales force and such  Sub-Distributors  as provided for in
                  this Agreement.

         (b)      To  provide  the   following   services   to  Annie's,   in  a
                  commercially reasonable manner, with respect to the Products:

                  OPERATIONS
                  ----------
                  Purchasing

                  SALES AND SALES ADMINISTRATION
                  ------------------------------
                  Order Processing
                  Sales Coverage
                  Broker Management
                  Promotion Execution
                  Management of Sales Allowances; on/off invoice
                  Food Shows Participation

                  MARKETING
                  ---------
                  Assist in Development of Strategy, Objectives and Sales Plan

                  Provide  Contact  Person (to assist  Annie's in  communication
                  with all parts of the Liberty organization)

                  FINANCE
                  -------



                                       9






                  Invoicing and Record Management

                  MANAGEMENT SERVICES
                  -------------------
                  Provide Industry Expertise to Annie's

         (c)      To provide  Annie's with Liberty Richter  standard  reports as
                  listed in Exhibit "C" on the dates indicated on Exhibit "C".

         (d)      To provide  Annie's with a quarterly  computation  showing the
                  amount to be paid to  Annie's or to  Liberty,  as set forth in
                  detail in ss.3.5.

         (e)      To  comply  with  all   governmental   laws  and   regulations
                  applicable to the sale of the Products.

         (f)      To maintain products liability and general liability insurance
                  on an occurrence  basis in  commercially  reasonable  amounts,
                  which  insurance  policies shall name Annie's as an additional
                  named insured.

         (g)      To  utilize  the  Trademarks   only  in  connection  with  the
                  marketing and  distribution of the Products during the Term of
                  this Agreement and to exercise commercially reasonable efforts
                  to require any  Sub-Distributors to do the same as provided in
                  Subsection 7 (i) below.


                                       10





         (h)      To conduct  its  business  with  respect to the  Products in a
                  commercially   reasonable  manner  and  accordance  with  good
                  business judgment.

         (i)      To  exercise  commercially  reasonable  efforts  to  have  its
                  Sub-Distributors comply with the provisions of this Agreement,
                  as provided herein in the following  manner. In the event that
                  Annie's notifies Liberty that a particular Sub-Distributor has
                  violated  any  obligation  to Annie's  under  this  Agreement,
                  Liberty  agrees  to  send  written  notice  to the  particular
                  Sub-Distributor  within 5  business  days  demanding  that the
                  Sub-Distributor   cease   the   improper   conduct.   If   the
                  Sub-Distributor  fails to cease the improper  conduct within 5
                  business  days of receipt  of the  notice,  Liberty  agrees to
                  cease  placing or accepting  orders for the  Products  from or
                  with the  particular  Sub-Distributor.  In such  case  Liberty
                  shall have no further obligation in this context,  and Liberty
                  may  continue to do business  with the  Sub-Distributor  as to
                  other lines which are not Products as defined herein.

         (j)      To perform any other promise to Annie's set forth elsewhere in
                  this Agreement.


                                       11





         4.2 ANNIE'S DUTIES.  During the Term of this  Agreement,  Annie's shall
have the following duties and obligations:

         (a)      To  make   commercially   reasonable   efforts  to  cause  its
                  manufacturers  to make the Products  available for purchase by
                  Liberty in commercially reasonable amounts and timeframes.

         (b)      To maintain products liability and general liability insurance
                  on an occurrence  basis in  commercially  reasonable  amounts,
                  which  insurance  policies shall name Liberty as an additional
                  named insured and to require any  manufacturer of the Products
                  to do likewise.

         (c)      To  comply  with  all   governmental   laws  and   regulations
                  applicable to the manufacture of the Products.

         (d)      To perform any other promise to Liberty set forth elsewhere in
                  this Agreement.

         4.3  INITIAL  ESTIMATED  EXPENSES.  Annexed  hereto as Exhibit  "D" are
certain  estimated  expenses of Liberty as agreed by the  parties.  In February,
1997,  the parties  agree to review the expenses set forth on Exhibit "D" and to
reasonably  agree on any  needed  adjustments,  based on  Liberty's  experience.
Thereafter,  the same process shall be undertaken  upon



                                       12






request of either  party,  but in no event  sooner than 3 months  since the last
review.

         5.0.  WARRANTIES AND REPRESENTATIONS OF ANNIE'S.

         a.       Annie's  warrants and  represents  that each of the warranties
                  and  representations  in this  section  5.0(a) are true at the
                  time of the execution of this  Agreement and shall remain true
                  during the Term of this Agreement:

                  (i)      That it is the sole owner of the Trademarks, free and
                           clear of all liens, encumbrances,  security interests
                           or rights of any party whatsoever and that it has the
                           full and complete right to sell the Products  bearing
                           the  Trademarks  to  Liberty  as set  forth  in  this
                           Agreement.

                  (ii)     That it has not licensed or otherwise  authorized any
                           third party to utilize the  Trademarks  in connection
                           with the sales or distribution of the Products within
                           the Territory.

                  (iii)    That  the   execution  of  this   Agreement  and  the
                           consummation of the transactions  contemplated hereby
                           do no conflict  with or result in a default or breach
                           under  any  (a)   agreement,   indenture,   mortgage,
                           contract or  instrument  to which Annie's is bound or
                           to which any of its assets is 


                                       13




                           subject, (b) any order, writ, injunction, judgment or
                           decree to which  Annie's or its assets are bound,  or
                           (c) any law or regulation applicable to Annie's or by
                           which its assets are bound.

                  (iv)     That,  to the  knowledge  of Annie's,  the  formulas,
                           recipes or processes for the Products do not infringe
                           on  any  other  person's  ownership,  proprietary  or
                           patent rights.

                  (v)      That, to the knowledge of Annie's,  the Trademarks do
                           not infringe on any other person's trademark or other
                           intellectual property rights.

        b.        Annie's warrants and represents that each of the statements in
                  this section  5.0(b) are true at the time of the  execution of
                  this Agreement:

                  (i)      That  there is no pending  or, to Annie's  knowledge,
                           threatened claim or litigation related in any way (i)
                           to  its  exclusive  ownership  of and  rights  to the
                           Trademarks  or (ii) to its right to sell the Products
                           bearing  the  Trademarks  to  Liberty as set forth in
                           this Agreement.

                  (ii)     That  there is no pending  or, to Annie's  knowledge,
                           threatened claim or litigation  related in any way to
                           its 


                                       14





                           ownership of the recipes, patents or formulas for the
                           Products.

         5.1  ANNIE'S  INDEMNIFICATION  AS TO  WARRANTIES,  REPRESENTATIONS  AND
COVENANTS.  Annie's  agrees to indemnify,  hold harmless and defend in the first
instance Liberty from any and all costs, claims, damages, losses liabilities and
expenses  (including  reasonable  attorneys  fees) which  Liberty may incur from
third  party  claims  with  respect  to the  subject  matter  of  the  aforesaid
warranties and  representations  of Annie's in ss.5.0  (regardless of whether or
not made to Annie's knowledge).  This covenant shall survive termination of this
Agreement for any reason. In the event of any such claim, Annie's shall have the
right to control the conduct of the litigation and any monetary  settlement paid
by Annie's.

         6.0 WARRANTIES AND REPRESENTATIONS OF LIBERTY.  Liberty hereby warrants
and represents as follows to Annie's:

                  (a)      That  the   execution  of  this   Agreement  and  the
                           consummation of the transactions  contemplated hereby
                           do not conflict with or result in a default or breach
                           under  any  (i)   agreement,   indenture,   mortgage,
                           contract or  instrument  to which Liberty is bound or
                           to  which  any of its  assets  is  subject,  (ii) any
                           order, writ, injunction,  judgment or decree to which
                           Liberty 


                                       15




                           or  its  assets  are  bound,  or  (iii)  any  law  or
                           regulation  applicable  to  Liberty  or by which  its
                           assets  are bound and that such  state of acts  shall
                           remain true during the Term of this Agreement,

         Liberty  warrants and represents that each of the aforesaid  warranties
and  representations are true at the time of the execution of this Agreement and
shall  remain true during the Initial  Term of this  Agreement  and any Extended
Term hereof.

         Liberty  agrees to  indemnify,  hold  harmless  and defend in the first
instance Annie's from any and all costs, claims, damages, losses liabilities and
expenses (including  reasonable attorneys fees) from third party claims incurred
by Annie's with respect to the subject  matter of the aforesaid  warranties  and
representations  of Liberty.  This covenant  shall survive  termination  of this
Agreement for any reason. In the event of any such claim, Liberty shall have the
right to control the conduct of the litigation and any monetary  settlement paid
by Liberty.

         7.0      TERMINATION.


                                       16




         (a)  Convenience.  This  Agreement may be terminated at any time by the
mutual  agreement of the  parties.  Except as set forth in Section 2.3, no party
will have a unilateral  right to terminate for  convenience.  (b) Cause.  In the
event either party commits a material breach of one or more of the terms of this
Agreement, and does not cure such breach (or commence actions to cure the breach
and to proceed  diligently  as to breaches  which  cannot  practically  be cured
within the  aforesaid  period)  within ten (10) business days (five (5) business
days for the non-payment of undisputed amounts of money) after written notice of
such breach from the other party,  then the notifying  party may terminate  this
Agreement  immediately by written notice. 

         (c) Creditor's Remedies, Etc. Either party may terminate this Agreement
immediately  upon written notice if the other party makes any  arrangement  with
its creditors  generally,  or has a receiver  appointed for all or a substantial
part of its business or  properties,  or an  insolvency,  bankruptcy  or similar
proceeding  is brought by or against such other party and  involving  such other
party as debtor,  and if brought  against  such other  party,  is not  dismissed
within  sixty (60) days from its  institution,  or if such other party goes into
liquidation  or  otherwise  ceases  to  operate  as a going  concern.  


                                       17




         (d) Sale  Minimums.  If during the initial Term or any  Extended  Term,
Liberty shall fail to sell a minimum of five hundred thousand (500,000) cases of
the Products during a Calendar Year, Annie's may, at its sole discretion, either
(i) terminate this Agreement upon ten (10) days written notice; or (ii) continue
the rights and obligations of both parties under the Agreement.  Notwithstanding
ss.7(g), the foregoing option of terminating the agreement shall be the sole and
exclusive  remedy  of  Annie's  in the  event  that  Liberty  fails  to sell the
"minimum" of 500,000 cases.  Under no  circumstances  shall Liberty be liable to
Annie's for damages for failure to sell the  aforesaid  "minimum" or any related
claims.

         (e) Termination  Limitations.  Notwithstanding the provisions described
in  this  Section  7.0,  if  any  valid,  applicable  law  or  regulation  of  a
governmental  authority having jurisdiction over this Agreement,  Annie's and/or
Liberty,  limits a party's rights of termination or requires different or longer
periods than those set forth  herein,  this Section 7.0 shall be deemed  amended
solely to conform to such laws and regulations.

         (f)  Effective  Date of a  Termination.  Unless a period  of  notice is
provided  elsewhere  in this  Agreement  for a  specific  type  of  termination,


                                       18




termination of this Agreement shall be effective immediately upon a party giving
to the other party written notice of termination.

         (g)  Choice  of  Remedies.  Upon the  occurrence  of a  breach  of this
Agreement,  a  non-breaching  party  may in its  sole  discretion  independently
exercise  or not  exercise  any or all  rights  which  it may  have  under  this
Agreement or any other agreements by and between the breaching and non-breaching
parties,  and the  exercise  of the  non-breaching  party's  rights  under  this
Agreement shall not exclude any of the remedies which such  non-breaching  party
may have at law or in equity, all such remedies being cumulative in effect.

         7.1 RIGHTS AND OBLIGATIONS OF THE PARTIES ON TERMINATION.  In the event
that this Agreement is terminated,  for any reason (i) Liberty shall immediately
cease  holding  itself out as having any  on-going  business  relationship  with
Annie's or with the Products,  and (ii) Annie's  agrees to purchase from Liberty
all Saleable  Inventory at Liberty's  landed  warehouse  costs,  plus "in & out"
warehouse charges and monthly warehouse storage fees.

         8.0  RELATIONSHIP  BETWEEN  THE  PARTIES.  Nothing  contained  in  this
Agreement  shall be deemed to create any  relationship  of principal  and agent,
partners or joint venturers as between Annie's and Liberty.


                                       19




         8.1 RIGHT TO  INSPECT  THE BOOKS AND  RECORDS.  During the term of this
Agreement  and for a  period  of two (2)  years  thereafter,  Annie's  shall  be
allowed,  upon 7 days written notice, access during reasonable business hours to
review and inspect the Books and Records of Liberty regarding the administration
of this  Agreement,  including  inspection  of all  books,  records,  contracts,
agreements or other  information  relating to distribution of the Products under
this  Agreement.  The failure of Liberty to allow any such  inspection  shall be
deemed a material breach of this Agreement. 

         8.2 ENTIRE  AGREEMENT.  This  Agreement is the sole  understanding  and
agreement  between the parties with respect to its subject matter.  There are no
other terms,  covenants,  conditions,  warranties or representations between the
parties,  whether written or unwritten,  not set forth herein.  This Agreement s
persedes  any other such prior or  contemporaneous  oral or written  discussion,
agreements,  understandings or  correspondence.  Any revisions to this Agreement
must be approved in writing signed by both parties.


         8.3 HEADINGS AND  RECITALS.  The recitals set forth in the beginning of
this  Agreement  and  the  headings  of the  Sections  and  Subsections  of this
Agreement have been added for  convenience  only and shall not be deemed to be a
part hereof.


                                       20




         8.4 EXHIBITS. The Exhibits attached hereto are an integral part hereof.


         8.5 CONSEQUENTIAL DAMAGES. Under no circumstances shall either party be
liable to the  other  party  for  consequential  damages  with  respect  to this
Agreement.  The term "consequential damages" shall not be construed to limit the
right of either party to sue for any lost profits.  Under no circumstances shall
either  party have the right to sue for loss of the value of its business or its
good will as the result of any breach.

         8.6 FORCE MAJEURE.  Neither party shall be liable for any loss,  damage
or delay resulting from any cause  whatsoever  beyond its reasonable  control or
resulting from a force  majeure,  including  without  limitation,  fire,  flood,
strike,  lockout,  civil or  military  authority,  insurrection,  war,  embargo,
container or transportation shortage or delay of suppliers due to such causes.

         8.7 Construction.  This Agreement was prepared by both parties with the
assistance  of counsel and so any rule of  construction  against  the  draftsman
shall not be applicable.

         8.8  CONFIDENTIALITY.  From  time  to  time  during  the  Term  of this
Agreement,  both parties may become privy to certain  confidential  or sensitive
business information pertaining to the other party, including


                                       21




without limitation any business,  financial or technical  information or data of
either party,  whether  patentable or  unpatentable,  which is  confidential  or
proprietary  in  nature,   including  customer  lists;  business  and  marketing
strategies; financial projections;  confidential business information; operating
margins and pricing policies; formulae; recipes; and other information marked or
identified as  confidential  ("Confidential  Information").  In such event,  the
party  acquiring such  confidential  information  agrees to hold the information
confidential  and to refrain from disclosing such  information to third parties,
directly or indirectly,  during the Term of this Agreement or thereafter, except
with the prior written consent of the other party.  Information  shall not be or
shall  cease  to be  Confidential  Information  if it  is  or  becomes  publicly
available through no direct or indirect act of the receiving party or any of its
employees,  agents or contractors.  This provision shall survive any termination
or expiration of this Agreement.

         8.9 NO THIRD PARTY BENEFICIARY  INTENT.  Nothing contained herein shall
be deemed to create any third party beneficiary rights in any third party.

         8.10 ADDITIONAL FOODSTUFFS. In the event that Annie's shall develop any
Additional  Foodstuffs  that it wishes to sell or  distribute  on a wholesale or
retail basis within the Territory utilizing the Trademarks, 


                                       22




Annie's may, at its sole  discretion,  include such  additional  foodstuffs as a
product to be distributed by Liberty  pursuant to this Agreement.  In such case,
Liberty  shall have thirty days after written  notice by Annie's to  incorporate
the Additional  Foodstuff as a Product under this Agreement.  Failure by Liberty
to incorporate the Additional  Foodstuff as a Product shall be deemed a material
breach of this  Agreement.  If Annie's  chooses  not to include  any  additional
foodstuffs  as a product under this  agreement,  Annie's shall be free to market
and  distribute  the  Additional  Foodstuff  under the  Trademarks  without  any
obligation to Liberty under this Agreement.  Notwithstanding  the foregoing,  in
the event that the  Additional  Foodstuff  which Annie's seeks to incorporate in
the Agreement is covered by an existing non-compete  provision which Liberty has
with any of its other vendors,  during the aforesaid 30 day period Liberty shall
notify Annie's of the conflict with the existing non-compete provision, in which
case the  proposed  Additional  Foodstuff  shall not be  incorporated  into this
Agreement  and the  Agreement  shall remain in full force in effect  without the
proposed Additional Foodstuff.

         8.11 NOTICES. All notices and other communications under this Agreement
shall be in  writing.  Notices  may be  delivered  personally  or by


                                       23





nationally  recognized  overnight  delivery  service and shall be effective upon
receipt. Notices shall be sent as follows: 

         AS TO ANNIE'S:
         --------------

         Neil Raiff
         Annie's Homegrown, Inc.
         180 Second Avenue, Suite 202
         Chelsea, Massachusetts 02150

         WITH A COPY TO:

         Mitchell S. Bloom, Esq.
         Testa Hurwitz & Thibeault, LLP
         125 High Street
         Boston, MA  02110


         AS TO LIBERTY:
         --------------

         Lawrence LaPare
         President
         Liberty Richter, Inc.
         400 Lyster Avenue
         Saddle Brook, NJ 07662

         WITH A COPY TO:

         E. Neal Zimmermann
         Waters, McPherson, McNeill, P.C.
         300 Lighting Way
         Secaucus, NJ 07096



                                       24





         8.12 NEW JERSEY LAW This  Agreement  shall be governed and construed by
the laws of the State of New Jersey.  The federal and state courts of New Jersey
shall have exclusive  jurisdiction to hear and resolve and disputes arising this
Agreement or related to the subject matter thereof.

         8.13  SUBDISTRIBUTORS.  Annie's  acknowledges  that Liberty  intends to
distribute  the  Products,  in part,  through  brokers,  commercial  agents  and
sub-distributors. Liberty will keep Annie's informed on a timely basis as to the
names and addresses of its distributors and brokers.  If feasible,  Liberty will
advise  Annie's  prior  to the  retention  of any  new  distributor  or  broker.
Nothwithstanding  the preceding  sentence,  Liberty shall obtain Annie's written
consent prior to the retention of a distributor in areas of the Territory  where
Annie's currently sells to chain  supermarkets on a direct basis.  After Annie's
gives its consent as to the  retention of a  distributor  in a particular  area,
Liberty need not seek Annie's  consent prior to changing the distributor in that
area.


                                       25





         Signed,  sealed and delivered by a duly  authorized  representative  of
each party hereto as of the date first written above.

                                              ANNIE'S HOMEGROWN, INC.

                                              s/Neil Raiff
                                              -----------------------
                                              By  Neil Raiff
                                                ---------------------

                                     Its CFO
                                        --------------------------            
                              LIBERTY RICHTER, INC.

                                               s/Lawrence J. LaPare
                                              -----------------------
                                               By  Lawrence J.LaPare
                                                 --------------------
                                               Its  President
                                                  -------------------




                                       26





                                                                    EXHIBIT 10.7

                              EMPLOYMENT AGREEMENT

         This  Agreement  made  as of this  26th  day of  November,  1996 by and
between Annie's Homegrown, Inc., a Delaware corporation with its principal place
of business at 180 Second Street,  Suite 202, Chelsea,  Massachusetts 02150 (the
"Company") and Paul Nardone an individual  whose mailing address is 84 Reservoir
Avenue, Revere, Massachusetts 02151 (the "Employee").

                                   WITNESSETH

         WHEREAS, Employee is a senior executive of the Company and has made and
is expected to continue to make major contributions to the Company; and

         WHEREAS,  the Company desires  Employee to serve as President and Chief
Operating  Officer  and  Employee  is  willing to provide  such  services  under
mutually satisfactory terms and conditions as set forth herein;

         NOW,  THEREFORE,  for and in  consideration of the mutual covenants and
promises  herein  contained,  and other  good and  valuable  consideration,  the
receipt and  sufficiency of which is hereby  acknowledged,  Company and Employee
agree as follows:

         1. Term.  Subject to the terms and conditions  hereof, the term of this
Agreement will commence on November 1, 1996 and expire on December 31, 1998 (the
"Term").  The terms and  conditions  hereof  shall be reviewed by the parties at
least ninety (90) days prior to the  expiration  of the Term and this  Agreement
shall be either extended or amended upon mutual agreement of the parties, and if
the parties fail to agree, the Agreement shall be terminated upon the expiration
of the Term.

         2.  Budget/Projections.  The 1997 Budget  Projections  ("1997  Budget")
attached  hereto as Exhibit A shall serve as the benchmark for  performance  for
the first year of the Term. The 1998 Budget  Projections ("1998 Budget") will be
mutually  agreed to by the  parties  and  included  in this  Agreement  prior to
November 1, 1997, and will serve as the benchmark for  performance in the second
year of the Term.






                                      -2-


The 1997 Budget and the 1998 Budget are  collectively  referred to herein as the
"Budget/Projections."

         3.  Duties and Responsibilities.

                  (a) During the Term, the Employee shall serve as the President
and  Chief  Operating  Officer  of  the  Company.  In  the  performance  of  his
responsibilities  as the President  and Chief  Operating  Officer,  the Employee
shall  be  subject  to all of the  Company's  policies,  rules  and  regulations
applicable to its Employees of comparable  status and shall report  directly to,
and shall be subject to the  direction and control of, the Board of Directors of
the Company (the "Board"), and shall perform such duties as shall be assigned to
him by the Board. In performing such duties, the Employee will be subject to and
will substantially  abide by, and will use reasonable efforts to cause employees
of the Company to be subject to and  substantially  abide by, all  policies  and
procedures developed by the Company.

                  (b)  During the Term,  the  Employee  shall  devote all of his
business time,  energies,  skills and attention to the affairs and activities of
the Company. The Employee shall provide the services to the Company described in
this Agreement in a professional and diligent manner and in a manner  consistent
with the highest  standards of performance  in the retail food industry.  During
the Term,  the  Employee  shall not devote any of his business  time,  energies,
skills or  attention  to the  affairs or  activities  of any other  business  or
organization,  without the prior approval of the Board (which approval shall not
be  unreasonably  withheld).  The  Employee  shall  provide to the  Board,  on a
quarterly  basis,  a description of any  involvement  with any other business or
organization,  such  description  to  include  (i) the  name of the  company  or
organization;  (ii) type of  involvement;  and (iii) type of product;  provided,
however,  that no  description is required for a quarter where there has been no
change from the description last provided to the Board.

                  (c) To induce the  Company to enter into this  Agreement,  the
Employee  represents and warrants to the Company that: (i) the Employee is not a
party or subject  to any  employment  agreement  or  arrangement  with any other
person, firm, company,  corporation or other business entity 





                                      -3-


and the Employee is subject to no restraint, limitation or restriction by virtue
of any  agreement  or  arrangement,  or by  virtue  of any law or rule of law or
otherwise  which would impair the  Employee's  right or ability (A) to enter the
employ of the  Company,  or (B) to  perform  fully his  duties  and  obligations
pursuant to this Agreement,  and (ii) to the Employee's  knowledge,  no material
litigation  is pending or  threatened  against any  business or business  entity
owned or controlled or formerly owned or controlled by the Employee.

         4.  Insurance and  Indemnification.  The Company agrees that during the
Term of this Agreement,  without the consent of the Employee, it shall not amend
the provisions of Article VII Section 7 (Indemnification) of its By-laws.

         5.  Compensation.

         (a) Base Salary: So long as Employee remains employed,  during the Term
of this  Agreement,  Employee  shall  receive a monthly  gross salary (the "Base
Salary"),which  shall be paid in equal installments on the 15th and final day of
each month,  equal to: (i) five thousand five hundred  dollars  ($5,500.00)  for
each month during the period November 1, 1996 through December 31, 1996 (ii) six
thousand five hundred dollars  ($6,500.00)for  each month during the period from
January 1, 1997  through  December 31,  1997,  ; and (iii) seven  thousand  five
hundred  dollars  ($7,500.00)  for each month  during the period from January 1,
1998 through December 31, 1998.

         (b)  Bonuses:  (i) So long  as  Employee  remains  employed,  for  each
calendar  quarter  beginning  with the  quarter  starting  January 1,  1997,  in
addition to any and all other amounts  payable to Employee  hereunder,  Employee
shall receive a bonus payment, payable within forty-five (45) days of the end of
the quarter, as follows:

                           (A) If the  Company  has  achieved  less  than  fifty
         percent  (50%)  of  the  "net  income  before  operating  expenses"  as
         described  in the  Budget/Projections  for such  quarter,  the Employee
         shall receive no bonus for such quarter;

                           (B) If the Company has achieved  fifty  percent (50%)
         or more,  but less than one hundred 





                                      -4-

         percent  (100%)  of the  "net  income  before  operating  expenses"  as
         described  in the  Budget/Projections  for such  quarter,  the Employee
         shall  receive  a bonus  payment  for  such  quarter  equal  to one and
         one-half percent (1 1/2%) of the gross profit after "selling  expenses"
         for such quarter;

                           (C) If the Company has achieved  one hundred  percent
         (100%)  or  more of the  "net  income  before  operating  expenses"  as
         described  in the  Budget/Projections  for such  quarter,  the Employee
         shall  receive  a bonus  payment  for  such  quarter  equal  to two and
         one-half percent (2 1/2%) of the gross profit after "selling"  expenses
         for such quarter.

                  (ii) In addition to any bonus paid pursuant to Section 5(b)(i)
above,  if the actual gross profit after selling  expenses for any calendar year
during the Term exceeds one million  dollars  ($1,000,000),  the Employee  shall
receive a bonus  payment  equal to one percent  (1%) of the gross  profit  after
"selling expenses". Such additional annual bonus shall be paid within forty-five
(45) days following the end of the calendar year.

                  (iii)  For  purposes  of this  Agreement,  "selling  expenses"
include the costs outlined in the Budget/Projections and shall include,  without
limitation, price reductions, account advertising,  trade advertising,  ordinary
consumer marketing expenses,  trade show expenses,  brokerage expenses and other
ordinary selling expenses.

         6.  Expense   Reimbursement.   The  Employee  is  authorized  to  incur
reasonable  expenses in the performance of his duties hereunder during the Term.
The  Company  shall  reimburse  the  Employee  for all  such  expenses  upon the
presentation  by the of  signed,  itemized  accounts  of such  expenditures  and
vouchers,  all in  accordance  with the  Company's  procedures  and  policies as
adopted  and in effect  from time to time and  applicable  to its  employees  of
comparable status.

         7.  Vacation  Time.  The Employee  shall be entitled to paid  vacation,
personal  and sick  leave  during  the  Term in  accordance  with the  Company's
policies regarding such vacation and leaves.





                                      -5-

         8. Grant of Stock  Options.  The Company  shall grant  Employee a stock
option,  which option  shall be fully  vested on the date of grant,  to purchase
twelve thousand five hundred (12,500) shares of the Company's Common Stock (such
number of shares to be  adjusted  based on changes in  capitalization)  for each
calendar  quarter during the Term,  beginning  with the quarter  January 1, 1997
through March 31, 1997, that the Company has achieved one hundred percent (100%)
or  more of the  "net  income  before  operating  expenses"  as  defined  in the
Budget/Projections,  provided,  however,  that the aggregate number of shares of
the Company's Common Stock granted to Employee  pursuant to this Section 8 shall
not exceed 100,000 shares. Each option shall be granted pursuant to a stock plan
maintained by the Company in compliance  with Section 16b-3 under the Securities
Exchange Act of 1934, if applicable. The options shall be granted at an exercise
price equal to the fair market value of the  Company's  Common Stock on the date
of grant and such  options  shall be subject to the other  terms and  conditions
provided in the  Company's  stock  option  plan,  provided,  however,  that such
options granted pursuant to this Section 8 shall remain exercisable for a period
of five (5)  years,  subject  to the terms  and  conditions  of this  Agreement,
regardless of whether Employee remains employed with the Company.

         9.  Listing on an Exchange.
         (a) In the  event  the  Common  Stock of the  Company  is  listed  on a
national or  regional  exchange  or on the Nasdaq  Small Cap or Nasdaq  National
Market,  then the Company shall,  at the request of the Employee,  agree to lend
the Employee, for the sole purpose of exercising vested stock options, an amount
not to exceed $100,000, such loan to be evidenced by a full recourse note in the
form attached hereto as Exhibit B, bearing interest at a rate equal to the prime
rate as published by The First  National  Bank of Boston on the date the loan is
made, and for a term not to exceed the Term of this Agreement  regardless of any
extension thereto.  The note shall be secured by all of the capital stock of the
Company  owned,  at the time of the loan and in the future,  by the Employee and
any proceeds from the sale thereof.

         (b) The Employee agrees to execute and deliver, upon the request of the
Company, such instruments, including, but not limited to a pledge agreement, and
take such  further 





                                      -6-


actions,  as may be necessary  or  desirable  to evidence the security  interest
being granted to the Company pursuant to this Section 9.


         10. Payment in Connection with a Merger or Sale of the Company. So long
as  Employee  remains  employed,  upon  consummation  of a Change in Control (as
hereinafter defined),  Employee shall be entitled to receive from the Company an
amount equal to two percent (2%) of the Consideration  (as hereinafter  defined)
paid in connection with the Change in Control less (i) the amount due, including
all accrued interest, on all notes due to the Company from the Employee and (ii)
any gain received by Employee upon the exercise and sale of the Company's Common
Stock underlying the stock options (the "Change in Control  Payment").  In order
to receive the Change in Control  Payment,  Employee  must agree to terminate or
otherwise  cancel all stock options to purchase shares of Company's Common Stock
Employee  currently holds or is entitled to receive  pursuant to this Agreement.
For purposes  hereof,  "Change in Control"  means the  occurrence  of any of the
following  events during the Term: (a) The Company is merged or  consolidated or
reorganized  into or with another  corporation  or other legal person,  and as a
result of such merger,  consolidation or reorganization  less than a majority of
the combined voting power of the then-outstanding  securities of such surviving,
resulting  or  reorganized   corporation  or  person   immediately   after  such
transaction  is held in the  aggregate  by the  holders of the  then-outstanding
securities  entitled  to vote  generally  in the  election of  directors  of the
Company  ("Voting  Stock")  immediately  prior to such  transaction;  or (b) the
Company sells or otherwise  transfers all or substantially  all of its assets to
any other  corporation  or other legal  person,  and as a result of such sale or
transfer   less  than  a  majority  of  the   combined   voting   power  of  the
then-outstanding securities of such corporation or person immediately after such
sale or transfer is held in the  aggregate by the holders of Voting Stock of the
Company  immediately  prior  to such  sale or  transfer.  For  purposes  hereof,
"Consideration"  shall mean cash and  securities  paid to the Company and/or its
shareholders  upon  consummation  of the Change in Control and shall exclude (a)
any amount to be paid after the  





                                      -7-

consummation of the Change in Control and (b) any debt assumed by the acquiror.

         11.  Termination of Employment.

         (a) Voluntary  Termination.  The Employee may voluntarily terminate his
employment  with the Company upon sixty (60) days written notice to the Company.
In the event that Employee  voluntarily  terminates his employment with Company,
any and all of Employee's  right to payment under this  Agreement will terminate
as of the effective date of such termination;  provided,  however,  that Company
will pay Employee any sums which accrued to Employee prior to the effective date
of termination, including any accrued bonus earned but not yet paid, and Company
will grant Employee options pursuant to Section 8 that have accrued, but not yet
been granted.

         (b) Involuntary Termination.  Employee may be terminated by the Company
before the expiration of this Agreement with or without cause by a majority vote
of the Board of  Directors.  "Cause"  shall be defined  as:  (a) the  Employee's
conviction of any crime (whether or not involving the Company) which constitutes
a felony in the jurisdiction  involved;  (b) any intentional act of theft, fraud
or embezzlement by the Employee in connection with his work with the Company; or
(c) the  Employee's  continuing,  repeated  and  willful  failure  or refusal to
perform  his duties and  services  under this  Agreement  (other than due to his
incapacity  due to illness or injury).  In the event that Employee is terminated
for any reason other than Cause as defined herein, Company shall continue to pay
Employee  the Base  Salary,  as then in  effect,  and bonus  sums,  without  any
adjustments, for a period of six (6) months following such termination.

         (c) Nonrenewal.  If the Company does not extend or amend this Agreement
for the period of January 1, 1999 through  December 31, 1999,  the Company shall
pay the Employee severance equal to six (6) months Base Salary, then in effect.

      12.  Non-Competition.




                                      -8-


              (a)  During  the term of this  Agreement  and for a period  of two
years  following the voluntary  termination of the Employee  pursuant to Section
11(a)  above,  the  Employee  shall not,  directly  or  indirectly,  perform any
services  in the United  States for any person or entity  other than the Company
that is in the  business,  directly  or  indirectly,  of selling  pasta or other
specialty  pasta  products of the type the Company is selling,  or developing at
the time of the  Employee's  voluntary  termination;  or,  without  limiting the
generality of the foregoing,  be or become or agree to be or become,  interested
in or  associated  with,  in any  capacity  (whether as a partner,  shareholder,
owner,  officer,  director,  employee,   principal,  agent,  creditor,  trustee,
consultant,  co-venturer  or  otherwise)  any  individual,   corporation,  firm,
association,  partnership,  joint venture or other business entity that competes
with the Company;  provided,  however,  that the Employee may own,  solely as an
investment,  not more than one percent  (1%) of any class of  securities  of any
corporation that is publicly traded on any national  securities  exchange in the
United States of America or reported on the National  Association  of Securities
Dealers, Inc.'s Automated Quotation System.

              (b) During the term of this  Agreement and for a period of two (2)
years following any termination, the Employee shall not, directly or indirectly,
(i) induce or attempt to  influence  any  employee  of the  Company to leave its
employ,  (ii) aid or agree to aid any  competitor,  customer  or supplier of the
Company in any  attempt to hire any person who shall have been  employed  by the
Company within the one-year period preceding such requested aid, or (iii) induce
or attempt to influence any person or business  entity who was a customer of the
Company during any portion of the Term of this Agreement and for a period of two
(2) years following any termination,  to transact  business with a competitor of
the Company in the Company's  business.  Notwthstanding  the previous  sentence,
this  section  12(b)  shall not apply if Employee is  terminated  without  cause
during the Term of this Agreement.

      13.  Non-disclosure.  During the term of this  Agreement  and  thereafter,
except pursuant to his duties to the Company  hereunder,  the Employee shall not
disclose to anyone any material or confidential information about the affairs of
the Company,  including trade secrets,  recipes,  trade "know-





                                      -9-


how," inventions,  customer lists, business plans,  operational methods, pricing
policies, marketing plans, sales plans, identity of customers, sales, profits or
other  financial  information  which is  confidential  to the  Company or is not
generally known in the relevant trade.

      14. Notices. Notices will be sent by registered or certified mail, postage
prepaid, return receipt requested, or by a recognized expedited delivery service
to the  address  set forth on page one hereof,  unless  specifically  changed by
either party by written notice to the other.

      15.  Miscellaneous.

                (a) This  Agreement is a personal  contract,  and the rights and
interests  of the Employee  hereunder  may not be sold,  transferred,  assigned,
pledged  or  hypothecated,  except  as  otherwise  expressly  permitted  by  the
provisions of this Agreement. Except as otherwise expressly provided herein, the
Employee shall not have any power of  anticipation,  alienation or assignment of
payments  contemplated  hereunder,  and all rights and  benefits of the Employee
shall be for the sole  personal  benefit of the  Employee,  and no other  person
shall  acquire  any right,  title or interest  hereunder  by reason of any sale,
assignment,  transfer,  claim or judgment or bankruptcy  proceedings against the
Employee;  provided,  however,  that in the event of the Employee's  death,  the
Employee's  estate,  legal  representative or beneficiaries (as the case may be)
shall have the right to receive all of the benefits that accrued to the Employee
pursuant to, and in accordance  with, the terms of this  Agreement  prior to the
date of the Employee's death.

                 (b) The Company  shall have the right to assign this  Agreement
to any successor of  substantially  all of its business or assets,  and any such
successor shall be bound by all of the provisions hereof.

                 (c) This Agreement may not be changed,  amended,  terminated or
superseded  orally,  but only by an  agreement  in  writing,  nor may any of the
provisions hereof be waived orally, but only by an instrument in writing, in any
such case signed by the party against whom enforcement 




                                      -10-


of any  change,  amendment,  termination,  waiver,  modification,  extension  or
discharge is sought.

                 (d) Except as otherwise  provided herein,  this Agreement shall
be governed by and  construed  and enforced in  accordance  with the laws of the
Commonwealth  of  Massachusetts,  without  giving  effect to the  principles  of
conflict of laws thereof.

                 (e) All  descriptive  headings of the several  Sections of this
Agreement are inserted for convenience only and do not constitute a part of this
Agreement.

                 (f) If any provision of this  Agreement,  or part  thereof,  is
held to be unenforceable,  the remainder of this Agreement and provision, as the
case may be, shall nevertheless remain in full force and effect.

                 (g) Each of the parties hereto shall, at any time and from time
to time hereafter,  upon the reasonable  request of the other, take such further
action and  execute,  acknowledge  and deliver all such  instruments  of further
assurance as necessary to carry out the provisions of this Agreement.

                 (h)  This   Agreement   contains  the  entire   agreement   and
understanding  between the Company and the Employee  with respect to the subject
matter hereof. No  representations  or warranties of any kind or nature relating
to the  Company  or its  affiliates  or  their  respective  businesses,  assets,
liabilities,  operations,  future  plans or  prospects  have  been made by or on
behalf  of  the  Company  to the  Employee;  nor  have  any  representations  or
warranties  of any kind or nature  been  made by the  Employee  to the  Company,
expect as expressly set forth in this Agreement.

                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]






                                      -11-


      IN WITNESS  WHEREOF,  the parties have executed  this  Agreement as of the
date above first written.

                                                     ANNIE'S HOMEGROWN, INC.


                                                     s/ Andrew Martin
                                                    -----------------------
                                                     By:
                                                     Title:Chairman


                                                      s/Paul B. Nardone
                                                     -----------------------
                                                     Paul Nardone



                                                                      EXHIBIT 11

                STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS

                            Annie's Homegrown, Inc.
                    Computation of Earnings per Common Share
                      (in 000s except for per share data)
                     Twelve months ended December 31, 1995


Primary Computation
- -------------------

     Net loss per statement of operations                   $(451)
                                                            ===== 

     Weighted average number of common
     shares outstanding                                     3,987

     Weighted average number of common
     stock equivalents                                         --
                                                            -----
     Weighted average number of common
     shares as adjusted                                     3,987
                                                            =====

     Primary loss per common share                          $(.11)     
                                                            =====   







                STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS

                            Annie's Homegrown, Inc.
              Computation of Earnings per Common Share (Continued)
                      (in 000s except for per share data)
                     Twelve months ended December 31, 1995


Fully Diluted Computation
- -------------------------

     Net loss per statement of operations                   $(451)
                                                            ===== 

     Weighted average number of common
     shares outstanding                                     3,987

     Weighted average number of common
     stock equivalents                                        742
                                                            -----
     Weighted average number of common
     shares as adjusted                                     4,729
                                                            =====

     Fully diluted loss per common share                  $(.10)(A)     
                                                            =====     

(A)  This  computation  is submitted as an exhibit to the Company's Form 10-K in
     accordance with Regulation S-K Item  601(b)(11),  although   presenting the
     computation  is  not  in  accordance  with  paragraph  40 of APB Opinion 15
     because the computation produces an antidilutive result.






                STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS

                            Annie's Homegrown, Inc.
              Computation of Earnings per Common Share (Continued)
                      (in 000s except for per share data)
                     Twelve months ended December 31, 1995


Fully Diluted Computation
- -------------------------

     Net loss per statement of operations                   $(279)
                                                            ===== 

     Weighted average number of common
     shares outstanding                                     4,181

     Weighted average number of common
     stock equivalents                                        733
                                                            -----
     Weighted average number of common
     shares as adjusted                                     4,914
                                                            =====

     Fully diluted loss per common share                   $(.06)(A)     
                                                            =====     

(A)  This  computation  is submitted as an exhibit to the Company's Form 10-K in
     accordance with Regulation S-K Item  601(b)(11),  although   presenting the
     computation  is  not in  accordance   with  paragraph  40 of APB Opinion 15
     because the computation produces an antidilutive result.





                STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS

                            Annie's Homegrown, Inc.
              Computation of Earnings per Common Share (Continued)
                      (in 000s except for per share data)
                     Twelve months ended December 31, 1995


Primary Computation
- -------------------

     Net loss per statement of operations                   $(279)

     Weighted average number of common
     shares outstanding                                     4,181

     Weighted average number of common
     stock equivalents                                         --
                                                            -----
     Weighted average number of common
     shares as adjusted                                     4,181
                                                            =====

     Primary loss per common share                         $(.07)     
                                                            =====     





<TABLE> <S> <C>


<ARTICLE>                     5
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-END>                                   DEC-31-1996
<CASH>                                         860,502
<SECURITIES>                                   0
<RECEIVABLES>                                  183,786
<ALLOWANCES>                                   0
<INVENTORY>                                    1,234,110
<CURRENT-ASSETS>                               5,878
<PP&E>                                         74,666
<DEPRECIATION>                                 35,464
<TOTAL-ASSETS>                                 2,424,245
<CURRENT-LIABILITIES>                          1,719,926
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       4,369
<OTHER-SE>                                     699,950
<TOTAL-LIABILITY-AND-EQUITY>                   2,424,245
<SALES>                                        4,811,762
<TOTAL-REVENUES>                               4,811,762
<CGS>                                          2,784,902
<TOTAL-COSTS>                                  2,260,181
<OTHER-EXPENSES>                               (8,201)
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             50,952
<INCOME-PRETAX>                                (276,072)
<INCOME-TAX>                                   3,286
<INCOME-CONTINUING>                            (279,358)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (279,358)
<EPS-PRIMARY>                                  (.07)
<EPS-DILUTED>                                  (.07)
        

</TABLE>


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