CONCEPTS DIRECT INC
SC 13D/A, 1998-01-15
CATALOG & MAIL-ORDER HOUSES
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<PAGE>
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 12)*

                              Concepts Direct, Inc.
                                (Name of Issuer)

                          Common Stock, $.10 par value
                         (Title of Class of Securities)

                                    206013104
                                 (CUSIP Number)

Mr. Lance Laifer                Gerald Adler
Laifer Capital Management, Inc. Shereff, Friedman, Hoffman & Goodman, LLP
Hilltop Partners, L.P.          919 Third Avenue
45 West 45th Street             New York, New York 10022
New York, New York 10036        (212) 758-9500
 (212) 921-4139                            
- ----------------------------------------------------------------------------
            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)

                                 January 6, 1998
                         ------------------------------
                     (Date of Event which Requires Filing of
                                 this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
statement because of Rule 13d-1(b) (3) or (4), check the following: [ ].

Note: Six copies of this statement, including all exhibits, should be filed with
the Commission. See Rule 13d-1(a) for other parties to whom copies are to be
sent.

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).


<PAGE>

                                  SCHEDULE 13D

CUSIP No.     206013104                       Page    2    of     8      Pages
          --------------------                     -------     ---------

1        NAME OF REPORTING PERSON
         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
                  Hilltop Partners, L.P.

2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*             (a) |_|
                                                                       (b) |_|
3        SEC USE ONLY

4        SOURCE OF FUNDS*
         WC

5        CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
         PURSUANT TO ITEMS 2(d) or 2(e)                                    |_|

6        CITIZENSHIP OR PLACE OF ORGANIZATION
         Delaware

      NUMBER OF        7       SOLE VOTING POWER
       SHARES                       667,200
    BENEFICIALLY       8       SHARED VOTING POWER  
      OWNED BY                            0
        EACH           9       SOLE DISPOSITIVE POWER   
      REPORTING                     667,200         
       PERSON          10      SHARED DISPOSITIVE POWER 
         WITH                             0
         
11       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
         PERSON
                                    667,200

12       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
         CERTAIN SHARES*                                                     |_|

13       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                                    13.5%

14       TYPE OF REPORTING PERSON*
                                    PN

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
   (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION. 2 of 8


<PAGE>

                                  SCHEDULE 13D

CUSIP No.     206013104                     Page    3    of       8    Pages
          --------------------                   -------     ---------

1        NAME OF REPORTING PERSON
         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
                  Laifer Capital Management, Inc.

2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*             (a) |_|
                                                                       (b) |_|
3        SEC USE ONLY

4        SOURCE OF FUNDS*
         WC

5        CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
         PURSUANT TO ITEMS 2(d) or 2(e)                                     |_|

6        CITIZENSHIP OR PLACE OF ORGANIZATION
         Delaware

      NUMBER OF        7       SOLE VOTING POWER
       SHARES                       819,300
    BENEFICIALLY       8       SHARED VOTING POWER                        
      OWNED BY                            0
        EACH           9       SOLE DISPOSITIVE POWER    
      REPORTING                     819,300
       PERSON          10      SHARED DISPOSITIVE POWER  
         WITH                       420,900

11       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
         PERSON
                                    1,240,200
12       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
         CERTAIN SHARES*                                                     |_|

13       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                                    25.0%
14       TYPE OF REPORTING PERSON*
                                    CO, IA

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
   (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION. 2 of 8


<PAGE>

                                  SCHEDULE 13D

CUSIP No.     206013104                         Page    4    of      8     Pages
          --------------------                       -------     ---------

1        NAME OF REPORTING PERSON
         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
                  Lance Laifer

2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*               (a) |_|
                                                                         (b) |_|

3        SEC USE ONLY

4        SOURCE OF FUNDS*
         WC

5        CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
         PURSUANT TO ITEMS 2(d) or 2(e)                                     |_|

6        CITIZENSHIP OR PLACE OF ORGANIZATION
         Delaware

      NUMBER OF        7       SOLE VOTING POWER
       SHARES                     819,300
    BENEFICIALLY       8       SHARED VOTING POWER
      OWNED BY                          0
        EACH           9       SOLE DISPOSITIVE POWER
      REPORTING                   819,300
       PERSON          10      SHARED DISPOSITIVE POWER 
         WITH                     420,900

11       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
         PERSON
                                1,240,200

12       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
         CERTAIN SHARES*                                                     |_|

13       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                                    25.0%

14       TYPE OF REPORTING PERSON*
                                    IN

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
   (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION. 2 of 8


<PAGE>

                          SCHEDULE 13D AMENDMENT NO. 12
                              CONCEPTS DIRECT, INC.

     This Amendment No. 12 to the Statement on Schedule 13D (as defined below)
amends and supplements the Statement on Schedule 13D relating to the event date
of August 4, 1994 (the "Schedule 13D") filed by Hilltop Partners, L.P., Laifer
Inc. (Laifer Inc. has subsequently changed its name to Laifer Capital
Management, Inc.) and Lance Laifer (the "Reporting Persons"), Amendment No. 1 to
the Schedule 13D relating to the event date of December 30, 1994, Amendment No.
2 to the Schedule 13D relating to the event date of March 23, 1995, Amendment
No. 3 to the Schedule 13D relating to the event date of May 9, 1995, Amendment
No. 4 to the Schedule 13D relating to the event date of October 25, 1995,
Amendment No. 5 to the Schedule 13D relating to the event date of March 12,
1996, Amendment No. 6 to the Schedule 13D relating to the event date of August
14, 1996, Amendment No. 7 to the Schedule 13D relating to the event date of
January 21, 1997, Amendment No. 8 to the Schedule 13D relating to the event date
of May 9, 1997, Amendment No. 9 to the Schedule 13D relating to the event date
of July 3, 1997, Amendment No. 10 to the Schedule 13D relating to the event date
of July 22, 1997 and Amendment No. 11 to the Schedule 13D relating to the event
date of October 31, 1997, each relating to the common stock, par value $.10 per
share (the "Common Stock"), of Concepts Direct, Inc. (the "Issuer"). The
above-referenced Statement on Schedule 13D, Amendment No. 1 to the Schedule 13D,
Amendment No. 2 to the Schedule 13D, Amendment No. 3 to the Schedule 13D,
Amendment No. 4 to the Schedule 13D, Amendment No. 5 to the Schedule 13D,
Amendment No. 6 to the Schedule 13D, Amendment No. 7 to the Schedule 13D,
Amendment No. 8 to the Schedule 13D, Amendment No. 9 to the Schedule 13D,
Amendment No. 10 to the Schedule 13D and Amendment No. 11 to the Schedule 13D
are collectively referred to herein as the "Schedule 13D." Capitalized terms
used herein and not defined herein shall have the meanings assigned thereto in
the Schedule 13D.

                  Item 5. Interest in Securities of the Issuer

                  Item 5 of the Schedule 13D is hereby amended to read in its
entirety as follows:

                  (a)      Hilltop is the beneficial owner of 667,200 shares 
(13.5%) of the Common Stock.

                  Laifer Capital Management, Inc. is the beneficial owner of
1,240,200 shares (25.0%) of Common Stock. The 1,240,200 shares of Common Stock
beneficially owned by Laifer Capital Management, Inc. include:

                  (i) 667,200 shares of Common Stock beneficially owned by
Laifer Capital Management, Inc. in its capacity as General Partner of and
Investment Advisor to Hilltop, which shares have been described above; and

                  (ii) 573,000 shares of Common Stock beneficially owned by
Laifer Capital Management, Inc. in its capacity as Investment Advisor to (A)
various Wolfson family entities ("Wolfson"), One State Street Plaza, New York
10004-1505 and (B) Hilltop Offshore Limited ("Offshore"), a Cayman Islands
company, c/o Consolidated Fund Management Limited, P.O. Box HM 2257, Par La

Ville Place, Par La Ville Road, Hamilton HMJX, Bermuda (Wolfson and Offshore are
collectively referred to herein as the "Clients").



                                        5

<PAGE>




                  Lance Laifer, as President, sole director and principal
stockholder of Laifer Capital Management, Inc. is the beneficial owner of the
1,240,200 shares of Common Stock beneficially owned by Laifer Capital
Management, Inc. as described above.

                  The number of shares beneficially owned by each of the
Reporting Persons and the percentage of outstanding shares presented thereby,
have been computed in accordance with Rule 13d-3 under the Securities Exchange
Act of 1934, as amended. The percentage of ownership of the Reporting Persons is
based on 4,955,286 outstanding shares of Common Stock on October 22, 1997 as
reported in the Issuer's Quarterly Report on Form 10-Q for the period ended
September 30, 1997.

                  (b) Hilltop has the sole power (i) to vote or to direct the
voting of and (ii) to dispose and to direct the disposition of the 667,200
shares of Common Stock beneficially owned by it. Hilltop's power to vote and
dispose of its shares rests with Laifer Capital Management, Inc., in its
capacity as Hilltop's General Partner.

                  Laifer Capital Management, Inc. has the sole power (i) to vote
and to direct the voting of and (ii) to dispose and direct the disposition of
the 667,200 shares of Common Stock beneficially owned by it in its capacity as
the General Partner of Hilltop. Laifer Capital Management, Inc. has the sole
power (i) to vote and to direct the voting of and (ii) to dispose and direct the
disposition of the 152,100 shares of Common Stock owned by Offshore. Laifer
Capital Management, Inc. shares with Wolfson the power to dispose and direct the
disposition of the 420,900 shares of Common Stock owned by Laifer Capital
Management, Inc. in its capacity as Investment Advisor to Wolfson. Wolfson
retains the sole power to vote and direct the voting of the shares of Common
Stock owned by it.

                  (c) Each of the Reporting Persons purchased shares of Common
Stock of the Issuer during the last sixty days. All such shares were purchased
on the open market. Additional information concerning said transactions is
contained on Annex A hereto.

                  (d)      Not applicable.

                  (e)      Not applicable.

                                        6

<PAGE>



Signature
- ---------

                  After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.

Dated:  January 14, 1998

                             HILLTOP PARTNERS, L.P.

                             By:  LAIFER CAPITAL MANAGEMENT, INC.,
                                    as General Partner


                             By:      /s/ Lance Laifer
                                      ------------------------------
                                      Lance Laifer, President

                             LAIFER CAPITAL MANAGEMENT, INC.


                             By:      /s/ Lance Laifer
                                      -------------------------------
                                      Lance Laifer, President


                                /s/ Lance Laifer
                                --------------------------------------
                                LANCE LAIFER



                                        7


<PAGE>

<TABLE>
<CAPTION>


                                                      Annex A



                                                     Laifer          Hilltop        Wolfson        Offshore
Date            Price              Comm.            # Shares        # Shares       # Shares        # Shares

<S>             <C>                <C>              <C>             <C>            <C>             <C>
11/11/97        $19.00               --              20,000          10,900           6,700          2,400
11/11/97         19.3068             --               1,100             600             400            100
11/14/97         18.8125             --               3,000               0           3,000              0
11/18/97         19.125            $.06               1,000               0           1,000              0
11/21/97         19.50              .06               1,000               0           1,000              0
11/24/97         19.375             .06               2,000               0           2,000              0
11/25/97         19.50              .06                 500               0             500              0
11/26/97         19.4808            .06               6,500               0           6,500              0
12/4/97          19.375              --              10,500               0          10,500              0
12/8/97          19.50               --                 700               0             700              0
12/18/97         20.50              .06                 500               0             500              0
12/23/97         20.25              .06                 500               0             500              0
1/5/98           20.00              .06               1,000               0           1,000              0
1/5/98           20.125              --               1,000               0           1,000              0
1/6/98           19.875             .06               1,000               0           1,000              0
1/7/98           19.625              --               8,300               0           8,300              0
1/12/98          18.875              --              10,000               0          10,000              0
</TABLE>

                                        8



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