CONCEPTS DIRECT INC
PRE 14A, 1999-03-12
CATALOG & MAIL-ORDER HOUSES
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                            SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant (X) Filed by a Party other than the Registrant ( )

Check the appropriate box:


(X)  Preliminary Proxy Statement           (  )  Confidential, for Use of the
                                                 Commission Only (as permitted
                                                 by Rule 14a-6(e)(2))
( )  Definitive Proxy Statement
( )  Definitive Additional Materials
( )  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12


                                 CONCEPTS DIRECT
                (Name of Registrant as Specified in its Charter)


      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

(X)  No fee required

( )  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1) Title of each class of securities to which transaction applies:

     2) Aggregate number of securities to which transaction applies:

     3)  Per unit  price  or other  underlying  value  of  transaction  computed
         pursuant to  Exchange  Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):

     4) Proposed maximum aggregate value of transaction:

     5) Total fee paid:

( )  Fee paid previously with preliminary materials.

(    ) Check box if any part of the fee is offset as provided  by  Exchange  Act
     Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was
     paid  previously.  Identify the previous filing by  registration  statement
     number, or the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule, or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:

<PAGE>


                              CONCEPTS DIRECT, INC.
                              2950 Colorful Avenue
                            Longmont, Colorado 80504
                                 -------------------

                    Notice of Annual Meeting of Stockholders

                          To Be Held on April 30, 1999
                                 -------------------

TO THE STOCKHOLDERS OF CONCEPTS DIRECT, INC.:

      The  Annual  Meeting  of  Stockholders  of  Concepts  Direct,   Inc.  (the
"Company")  will  be held  at the  Company  offices  at  2950  Colorful  Avenue,
Longmont,  Colorado 80504, on April 30, 1999, at 9:00 A.M.,  local time, for the
following purposes:

      1.    To elect seven directors for the ensuing year;

      2.    To  consider  and vote upon a proposal to amend the  Certificate  of
            Incorporation   and  increase  the  authorized   Common  Stock  from
            6,000,000 shares to 7,500,000 shares;

      3.    To ratify the  appointment  of Ernst & Young LLP as the  independent
            public  accountants  for the  Company  for the  fiscal  year  ending
            December 31, 1999; and

      4.    To  transact  such other  business as may  properly  come before the
            meeting or any adjournments thereof.

      The close of business on March 5, 1999,  has been fixed as the record date
for the Annual Meeting.  All stockholders of record as of that date are entitled
to notice of and to vote at the meeting and any adjournments thereof.

      A copy of the Company's  Annual Report to Stockholders for the fiscal year
ended December 31, 1998, is included with this Proxy Statement.

                                                By Order of the Board of
                                                Directors

                                                H. Franklin Marcus, Jr.
                                                Secretary

March [31], 1999

PLEASE SIGN, DATE AND RETURN THE ENCLOSED  PROXY.  YOU MAY WITHDRAW THIS PROXY
AT ANY TIME  BEFORE  YOUR  SHARES  ARE  ACTUALLY  VOTED  AND MAY VOTE YOUR OWN
SHARES IF YOU ATTEND THE MEETING IN PERSON.

<PAGE>
                                  

                              CONCEPTS DIRECT, INC.
                              2950 Colorful Avenue
                            Longmont, Colorado 80504

                                 PROXY STATEMENT
                     TO BE MAILED ON OR ABOUT MARCH [31], 1999
                                       FOR
                         ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD APRIL 30, 1999


     The enclosed  proxy is solicited by and on behalf of the Board of Directors
of Concepts  Direct,  Inc.  (the  "Company"),  for use at the Annual  Meeting of
Stockholders  of the  Company to be held  April 30,  1999,  or any  adjournments
thereof,  for the  purposes set forth in this Proxy  Statement  and the attached
Notice of Annual Meeting of Stockholders. If sufficient proxies are not returned
in response to this  solicitation,  supplementary  solicitations  may be made by
mail or by  telephone,  telegraph,  electronic  means or personal  interview  by
directors,  officers,  and regular  employees of the Company,  none of whom will
receive  additional  compensation  for these services.  Costs of solicitation of
proxies  will be borne by the Company,  which will  reimburse  banks,  brokerage
firms,  and  other   custodians,   nominees,   and  fiduciaries  for  reasonable
out-of-pocket  expenses  incurred by them in forwarding  proxy  materials to the
beneficial owners of stock held by them. The Company has also retained Corporate
Investor  Communications,  Inc.,  of  Carlstadt,  New  Jersey,  to assist in the
solicitation of proxies of stockholders  whose shares are held in street name by
brokers,  banks and other  institutions  at an  approximate  cost of $1,000 plus
out-of-pocket  expenses. Such solicitation will be made by mail or by telephone,
telegraph,  electronic  means or  personal  interview.  These costs will also be
borne by the Company.

     The shares  represented by all properly  executed  proxies  received by the
Secretary  of the Company and not revoked  will be voted for the election of the
directors  nominated,  for the amendment of the Certificate of Incorporation and
for the ratification of Ernst & Young LLP as independent  public accountants for
the Company for the fiscal year ending December 31, 1999, unless the stockholder
directs  otherwise  in the proxy,  in which  event such  shares will be voted in
accordance with such directions. Any proxy may be revoked at any time before the
shares to which it relates are voted either by giving written  notice  delivered
to the Secretary of the Company (which may be in the form of a substitute proxy)
or by attending the meeting and voting in person.

                                  Page 1 of 16

<PAGE>



     The Board of Directors has fixed the close of business on March 5, 1999, as
the record date for the Annual  Meeting.  In accordance with applicable law, all
the stockholders of record on the record date are entitled to receive notice of,
and to vote at, the Annual Meeting and any adjournments  thereof.  On the record
date there were issued and outstanding  4,975,286 shares of the Company's common
stock,  $.10 par value (the  "Common  Stock").  All of such  shares  were of one
class, with equal voting rights, and each holder thereof is entitled to one vote
on all matters voted on at the Annual Meeting for each share  registered in such
holder's name.  Presence in person or by proxy of holders of 2,487,644 shares of
Common Stock will constitute a quorum at the Annual Meeting. Abstentions,  votes
withheld  in the  election  of  directors  and broker  non-votes  are counted as
present for purposes of determining a quorum.  Assuming a quorum is present, the
directors shall be elected by a plurality of votes cast by the holders of shares
represented  and  entitled  to vote at the Annual  Meeting.  With  regard to the
election of directors,  stockholders may vote in favor of all nominees, withhold
their votes as to all nominees or withhold their votes as to specific  nominees.
Votes  withheld and broker  non-votes  will have no effect on the outcome of the
election of directors.  The affirmative vote of the holders of a majority of the
outstanding shares of Common Stock will be required to approve the proposal to
amend the Certificate of Incorporation to increase the number of shares of
Common Stock that the Company is authorized to issue. The affirmative vote by
the holders of a majority of the shares of Common Stock voting at the Annual
Meeting will be required to act on all other matters to come before the Annual
Meeting, including the ratification of the selection of Ernst & Young LLP as
independent auditors for the current fiscal year. With respect to all proposals
presented to stockholders other than the election of directors, abstentions are
counted as votes against in tabulations of the votes cast on proposals, whereas
broker non-votes are not counted for purposes of determining whether a proposal
has been approved.


                    VOTING SECURITIES AND PRINCIPAL STOCKHOLDERS

     The table below sets forth information regarding beneficial ownership as of
March 5, 1999 of  Common  Stock by the  Company's  directors  individually,  the
executive  officers named in the Summary  Compensation Table  individually,  the
Company's  directors and executive officers as a group, and persons known to the
Company to be beneficial owners of more than 5% of the Common Stock.
<TABLE>
<CAPTION>

          Name and Address of             Amount and Nature of              Percent
           Beneficial Owner                        Beneficial              of Class
                                                  Ownership(1)
- ------------------------------------------------------------------------------------
<S>                                               <C>                      <C>
Executive Officers and Directors

Phillip A. Wiland                                    1,317,500(2)             26.04
2950 Colorful Avenue
Longmont, CO  80504

Virginia B. Bayless                                      5,500                    *
835 S. Garfield
Denver, CO  80209

Michael T. Buoncristiano                                60,396                 1.19
409 Washington Street, Suite 398
Hoboken, NJ  07030

Robert L. Burrus, Jr.                                   12,666                    *
One James Center
Richmond, VA  23219

H. Franklin Marcus, Jr.                                 87,196                 1.72
2950 Colorful Avenue
Longmont, CO  80504

Phillip D. White                                        90,166(3)              1.77
200 Camden Place
Boulder, CO  80302

J. Michael Wolfe                                       196,000                 3.87
2950 Colorful Avenue
Longmont, CO  80504

Stephen R. Polk                                        112,666(4)              2.22
26955 Northwestern Highway
Southfield, MI  48034

All Directors and Executive Officers                 1,882,090(5)             37.20
 as a Group (8 Persons)

5% Owners

Laifer Capital Management, Inc.                      1,026,800(6)             20.29
114 West 47th Street
New York, NY  10036

                                  Page 2 of 16
<PAGE>

Safeco Asset Management Company                        914,700(7)             18.08
601 Union Street
Seattle, WA  98101

- ----------------
     * Does not exceed 1% of the outstanding shares of the Company
</TABLE>

     (1) Except as described in footnotes (2) and (3) below, each individual has
sole voting power and sole investment power with respect to the Common Stock set
forth opposite his name. Includes,  as to Mr. White, 2,666 shares, as to Messrs.
Buoncristiano and Burrus, 5,332 shares each, as to Mr. Marcus, 12,000 shares, as
to Mr. Wiland, 10,000 shares and as to Mr. Wolfe, 24,000 shares of Common Stock,
which could be acquired through exercise of stock options within 60 days.

     (2) Includes  1,300,000 shares owned in joint tenancy by Mr. Wiland and his
wife, who share voting and investment power as to the shares, 12,900 shares held
by Mr.  Wiland as custodian  for his minor  children  under the Uniform Gifts to
Minors Act and for which Mr.  Wiland has sole  voting and  investment  power and
4,600 shares owned by Mr.  Wiland's  daughter  and for which Mr.  Wiland  shares
voting and investment power.

                                  Page 3 of 16

<PAGE>



     (3) Includes  78,166  shares owned  directly by Mr. White and 12,000 shares
held in a Family Limited  Partnership  for which Mr. White has shared voting and
investment power.

     (4) Stephen R. Polk,  a Director of the  Company,  is Chairman of the Board
and  Chief  Executive  Officer  of R.L.  Polk & Co.,  and may by virtue of these
positions be deemed to share  voting and  investment  power over 100,000  shares
owned by R.L. Polk & Co. Mr. Polk  disclaims  beneficial  ownership and any such
shared control of shares owned by R.L. Polk & Co.

     (5) Includes 59,330 shares of Common Stock which could be acquired  through
exercise of stock options within 60 days. Beneficial ownership of 100,000 shares
is disclaimed.

     (6) Ownership  information is based on the Schedule 13D filed on January 8,
1999.  According to this Schedule 13D,  Laifer  Capital  Management,  Inc. holds
600,500  shares with sole voting and  dispositive  power and 426,300 shares with
shared dispositive power.

     (7)  Ownership  information  is based on the Schedule 13G filed on February
11, 1999.  According to the Schedule 13G, Safeco Asset Management  Company is an
investment  advisor and the reported shares are owned beneficially by registered
investment  companies  for which Safeco Asset  Management  serves as  investment
advisor,  as follows:  Safeco  Common  Stock  Trust,  479,500  shares and Safeco
Resources Series Trust,  435,200 shares.  Safeco Asset Management Company shares
voting and dispositive power.

                                  Page 4 of 16
<PAGE>



                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

     Action will be taken at the Annual Meeting to elect a Board of Directors of
seven members.  Unless otherwise instructed on the proxy, the shares represented
by proxies  will be voted for the  election as  directors of all of the nominees
named below.  Each of the nominees has consented to being named as a nominee and
has agreed that, if elected,  he or she will serve on the Board of Directors for
a term which will run until the next annual  meeting of  stockholders  and until
his or her successor has been elected.  If any nominee  becomes  unavailable for
any reason  the shares  represented  by  proxies  may be voted for a  substitute
nominee designated by the Board of Directors.

     The following  table sets forth certain  information as to the nominees and
certain executive officers.
<TABLE>
<CAPTION>

Name, Age, Principal Occupation                                            Director
     and other information                                                   Since 
<S>                                                                        <C>
PHILLIP A. WILAND (52)                                                         1992
  Chairman and Chief Executive Officer of the
  Company since 1992.  President and Chief
  Executive Officer of Wiland Services, Inc.
  from 1971 to 1992.

VIRGINIA B. BAYLESS (43)                                                        N/A
  President  of Bayless &  Associates,  Inc.,  a  
  strategic  financial  planning
  services  company,  since 1993.  Vice 
  President and  stockholder,  The Wallach
  Company,   an  investment   banking   
  company   specializing  in  mergers  and
  acquisitions, from 1986 to 1992.

MICHAEL T. BUONCRISTIANO (57)                                                  1992
  President, AVANTI! Marketing Solutions, Inc.
  since 1990.  Executive Vice President of Wiland
  Services, Inc. from 1986 to 1989.

ROBERT L. BURRUS, JR. (64)                                                     1992
  Chairman, Law Firm of McGuire, Woods, Battle &
  Boothe LLP, Richmond, Virginia, since 1990.
  Director, CSX Corporation, Heilig-Meyers
  Company, O'Sullivan Corporation, S&K Famous
  Brands, Inc. and Smithfield Foods, Inc.

                                  Page 5 of 16

<PAGE>



Name, Age, Principal Occupation                                   Director
     and other information                                          Since 
     ---------------------                                          ----- 

STEPHEN R. POLK (43)                                                  1992
  Chairman of the Board and Chief Executive Officer, R.L.
  Polk & Co., a direct marketing company, since 1994.
  Previous employment with R.L. Polk & Co. includes
  position as President, 1990 to 1994.

PHILLIP D. WHITE (52)                                                 1992
  Associate Professor and past Chairman of
  Marketing, College of Business and Administration,
  University of Colorado at Boulder since 1976 (on
  leave).  Lecturer and writer on marketing.  Ph.D.
  in Marketing, University of Texas, 1976.  President,
  Phillip D. White & Associates, Inc. since 1996.

J. MICHAEL WOLFE (40)                                                 1998
  President and Chief Operating Officer of the
  Company since 1992.  Vice President of Wiland
  Services from 1987 to 1992.


                      MEETINGS AND COMMITTEES OF THE BOARD

     The Board of Directors  held seven  meetings  during 1998.  Each  incumbent
director attended 75% or more of the aggregate of (1) such meetings of the Board
of Directors and (2) the total number of meetings held by all  committees of the
Board of Directors on which he or she served.

Committees of the Board

     The  standing  committees  of the  Board  of  Directors  include  an  Audit
Committee and a Compensation and Nominations Committee.

     Messrs.  Polk, White and  Buoncristiano  and Ms. Bayless are the members of
the Audit Committee, which met four times in 1998. The principal function of the
Audit  Committee  is to oversee the  performance  of the  Company's  independent
accountants.  In this capacity,  the Audit  Committee  recommends the firm to be
engaged by the Company for  independent  auditing and reviews the overall  scope
and  results of the annual  audit.  It also  reviews,  among other  things,  the
functions and performance of the Company's  internal  accounting  controls,  the
performance of nonaudit services, and changes in accounting policies.

                                  Page 6 of 16

<PAGE>



     Messrs.  Burrus,  Polk,  White and  Buoncristiano  are the  members  of the
Compensation  and  Nominations  Committee,  which  met two  times in  1998.  The
principal functions of the Compensation and Nominations  Committee are to review
and set the direct and indirect  compensation  of the  directors and officers of
the Company, to administer the Company's incentive compensation and stock option
plans and to nominate  candidates to the Board of Directors.  The Committee also
considers  nominations  for director made by  stockholders  of the Company.  The
Committee  reviews the salaries  and bonuses for all officers and certain  other
executives, recommends special benefits and perquisites for management, consults
with management  regarding  employee benefits and general personnel policies and
recommends  persons to be  considered  for  election to the Board of  Directors,
membership on  committees of the Board of Directors,  and positions as executive
officers of the Company.  Recommendations by stockholders of persons to serve on
the Board of Directors  should be submitted to the  Compensation and Nominations
Committee in care of the Secretary of the Company. The Stockholder  recommending
a  person  to serve  on the  Board of  Directors  should  submit  the  following
information by February 1, 2000 in writing to the Office of Secretary,  Concepts
Direct, Inc., 2950 Colorful Avenue,  Longmont,  Colorado 80504: (i) the name and
address of the stockholder who is recommending  the proposed  nominee;  (ii) the
name,  address,  and  principal  occupation of each  proposed  nominee;  (iii) a
representation  that the  stockholder  is entitled  to vote at such  meeting and
intends  to appear in person or by proxy at the  meeting;  and (iv) the  written
consent of each  proposed  nominee to serve as a director  of the  Company if so
elected.

Compensation of Directors

     The Company pays to each  director who is not a Company  employee an annual
retainer of $4,000 and $500 for each  meeting of the Board of  Directors  or any
committee  meeting  of the  Board  of  Directors  attended.  All  directors  are
reimbursed for travel  expenses  incurred as a result of service on the Board of
Directors.

     Directors  who are not  employees of the Company also receive  awards under
the 1998  Non-Employee  Directors  Stock Option Plan (the "1998 Plan") which was
approved at the April 24,  1998 Annual  Stockholders  Meeting.  They  previously
received  awards under the 1992  Non-Employee  Directors  Stock Option Plan (the
"1992 Plan") which  expired on May 1, 1998.  Stock option  grants under the 1992
Plan were automatic. Each eligible director of the Company on the effective date
of the 1992  Plan,  December  18,  1992,  automatically  received  an  option to
purchase 6,000 shares of Common Stock.  Each eligible  director newly elected by
the  Company's  stockholders  on and after the  effective  date of the 1992 Plan
automatically  received  options for 6,000  shares on the date the  director was
elected by the stockholders.  In addition, on the second anniversary of the date
on which an eligible  director  received his or her initial  grant of an option,
and biannually thereafter, each then eligible director automatically received an
option to acquire an  additional  4,000 shares of Common  Stock.  Option  grants
under the 1992 Plan are exercisable in annual increments of 33.3% commencing one
year following the date of grant. Under the 1998 Plan, the Board may make grants
of  options  to  directors  at the  times  and  in the  amounts  that  it  deems
appropriate.  The maximum number of shares of Common Stock reserved for the 1998
Plan and the 1992 Plan are 52,000 and 80,000 respectively. The exercise price of
the  options  granted  under both Plans is the fair  market  value of the Common
Stock on the date of the option grant.

     During  1998,  Ms.  Bayless was issued 6,000 shares under the 1992 Plan and
Messrs. Burrus, White, Buoncristiano and Polk were issued 4,000 shares under the
1998 Plan.

                                  Page 7 of 16
<PAGE>



                             EXECUTIVE COMPENSATION

Summary Compensation Table

     The  following  table sets forth,  for the years ended  December  31, 1996,
December 31, 1997,  and December  31,  1998,  certain  compensation  awarded to,
earned by, or paid to the Company's Chief Executive Officer and to the Company's
other executive  officers whose annual  compensation  exceeded  $100,000 for the
year ended December 31, 1998.


                                                           Long Term
                                                            Compen-
          Annual Compensation                                sation
                                                             Awards
- ---------------------------------------------------------------------

                                                           Securities
                                                  Other    Underlying  All Other
                                                  Annual    Options     Compen-
 Name and Principal             Salary   Bonus   Compen-     /SARs       sation
      Position           Year     ($)     ($)     sation      (#)        ($)(1)
- ----------------------- ------- -------- ------- --------- ----------- ---------


Phillip A. Wiland,       1998   248,603   -0-      (2)         0         4,130
Chairman and Chief       1997   198,723  60,840                0         5,011
Executive Officer        1996   167,390  57,025                0         3,939

J. Michael Wolfe,        1998   209,809   -0-      (2)         0         4,494
President and Chief      1997   178,084  54,383                0         2,661
Operating Officer        1996   150,690  51,054                0         2,709

H. Franklin Marcus,      1998   102,832   -0-      (2)         0         2,343
Jr.                      1997    95,345  30,034                0         3,033
Chief Financial          1996    86,010  29,316                0         2,173
Officer and
Secretary, Treasurer


     (1) These amounts were paid by the Company as matching  contributions under
the Company's Retirement Savings Plan.

     (2) None of the named executive officers received  perquisites in excess of
the lesser of $50,000 or 10% of combined  salary and bonus for fiscal 1996, 1997
or 1998.

                                  Page 8 of 16
<PAGE>



Options/SAR Exercises and Year-End Value Table

     The  following  table sets forth  information  concerning  each exercise of
stock  options and SARs during the fiscal year ended  December 31, 1998 for each
of the executive officers named in the Summary Compensation Table and the fiscal
year-end value of unexercised options and SARs.


</TABLE>
<TABLE>
<CAPTION>

Aggregated Option/SAR Exercises in Last Fiscal Year, and FY-End Option/SAR Values
- ---------------------------------------------------------------------------------------------

                                         Number of Securities      Value of
                                         Underlying Unexercised    Unexercised In-the-Money
                                         Options/SARs at           Options/SARs at
                                         12/31/98(#)               12/31/98(2) ($)
- ---------------------------------------------------------------------------------------------

                     Shares     Value
                  Acquired on Realized(1)
      Name         Exercise(#)   ($)     Exercisable Unexercisable Exercisable  Unexercisable
- ---------------------------------------------------------------------------------------------
<S>                 <C>       <C>        <C>         <C>           <C>          <C>  
Phillip A. Wiland       0         0        10,000      40,000        73,400       125,820
  
J. Michael Wolfe        0         0        24,000      46,000       183,565       173,055

H. Franklin Marcus, Jr. 0         0        12,000      12,000        91,783        86,528

- ---------------------------------------------------------------------------------------------
</TABLE>


     (1) The value realized calculation is based on the fair market value of the
underlying stock on the date of exercise, minus the exercise price.

     (2) The  value  calculation  is  based  on the  fair  market  value  of the
underlying stock at year end, minus the exercise price.


Compensation Committee Interlocks and Insider Participation

     Mr. Burrus,  a member of the  Compensation  and Nominations  Committee,  is
Chairman  and  partner of the law firm of McGuire,  Woods,  Battle & Boothe LLP,
which was  retained  as general  counsel by the  Company  during the fiscal year
ended  December 31,  1998,  and has been so retained  during the current  fiscal
year.

                           SECTION 16(a) COMPLIANCE

     Section  16(a)  of the  Securities  Exchange  Act  requires  the  Company's
officers and directors, and persons who own more than 10 percent of a registered
class of the  Company's  equity  securities,  to file reports of  ownership  and
changes  in  ownership  on  Forms 3, 4 and 5 with the  Securities  and  Exchange
Commission.  Officers,  directors and greater than 10 percent  stockholders  are
required by  regulation to furnish the Company with copies of all Forms 3, 4 and
5 which they file.

                                  Page 9 of 16

<PAGE>



     Based  solely on the  Company's  review of the  copies of such forms it has
received and written  representations  from certain  reporting persons that they
were not  required  to file  Form 5 for  specified  fiscal  years,  the  Company
believes  that  all of its  officers,  directors  and  greater  than 10  percent
beneficial owners complied with all filing requirements  applicable to them with
respect to  transactions  during  fiscal 1998,  except that Mr. White filed late
reports  with  respect to  purchase  and sale  transactions  which  occurred  in
connection with the Company's Common Stock offering during such fiscal year.


                REPORT OF THE COMPENSATION AND NOMINATIONS COMMITTEE

     General.   During  the  calendar  year  ended   December  31,  1998,  the
Compensation  and  Nominations  Committee  of  the  Board  of  Directors  (the
"Committee ") was comprised of four non-employee  directors,  Messrs.  Michael
T.  Buoncristiano,  Robert L.  Burrus,  Jr.,  Stephen R. Polk,  and Phillip D.
White.  The Committee is responsible for setting  compensation  levels for the
Company's  executive  officers and for  overseeing the  administration  of the
Concepts  Direct,  Inc.  1998  Incentive  Compensation  Plan  (the  "Incentive
Compensation Plan ") and the Concepts Direct,  Inc. 1992 Employee Stock Option
Plan (the "Stock Option Plan ").

     All  decisions  by the  Committee  are  reviewed  by the  entire  Board  of
Directors.  It has been the practice of the Committee to meet with the Company's
Chief  Executive  Officer  ("CEO")  in  reviewing  the  compensation  of  senior
officers.

     The compensation of the Company's senior executives is generally made up of
three components.  These components are base salary,  performance  bonuses under
the  Incentive  Compensation  Plan,  and stock  options  granted under the Stock
Option Plan. At the Committee's discretion, an executive's compensation may also
include an award of stock  appreciation  rights under the Stock Option Plan.  No
stock appreciation rights were awarded by the Committee during 1998.

     An executive officer's base salary is a function of the executive officer?s
responsibilities.  The  Committee  believes that the  compensation  of executive
officers should be closely aligned with the performance of the Company on both a
short-term and long-term basis.

     Prior to the beginning of 1998, the Committee established the formula to be
used to determine  performance bonuses during 1998. The Committee determined the
amount  of the  performance  bonus  awarded  to each  executive  officer  who is
eligible  for such an award as a percentage  of such  executive  officer's  base
salary.  Quarterly and annual bonuses are paid under the Incentive  Compensation
Plan  based on the  performance  of the  Company  using a  variety  of  measures
including net profit,  earnings per share,  revenues, and market capitalization.
The Committee's decisions were incorporated into the Incentive Compensation Plan
which was approved by the Board. Each calendar quarter,  executive  officers are
eligible to receive performance  bonuses under the Incentive  Compensation Plan.
The Committee  believes that an executive  officer should have an opportunity to
receive  a  performance  bonus  based  on  his  or her  performance  during  the
applicable quarter.

                                 Page 10 of 16

<PAGE>



     The long-term  performance based  compensation of executive  officers takes
the form of stock  option  awards under the Stock  Option  Plan.  The  Committee
believes that compensation in the form of equity in the Company ensures that the
executive  officers will have a continuing stake in the long-term success of the
Company and help  further the  alignment  of their  interests  with those of the
stockholders.  All options  granted under the Stock Option Plan have an exercise
price equal to the market price of the Company's Common Stock on the date of the
grant.  Thus, the stock options granted to an executive  officer will have value
only if the Company's stock price increases.

     In granting  options under the Stock Option Plan, the Committee  takes into
account each  executive  officer's  responsibilities,  relative  position in the
Company and past grants. The Committee does not follow an established formula in
awarding  stock  options.  Factors  considered  in making  option  awards to the
Company's officers include past grants, the importance of retaining the officer,
and the  potential  of the officer to  contribute  to the future  success of the
Company.

     The  compensation  currently paid by the Company is not subject to Internal
Revenue Code Section 162(m) which limits the income tax deductibility of certain
forms of  compensation  paid to its  named  executive  officers  in excess of $1
million per year.  Section 162(m) allows full  deductibility of certain types of
performance-based compensation. If these limitations should become applicable to
the Company in the future,  the  Committee  will consider  modifications  to the
Company's  compensation  practices,  to the extent  practicable,  to provide the
maximum deductibility for compensation payments.

     Compensation  for Mr.  Phillip A. Wiland,  Chairman and Chief  Executive 
Officer.  The base salary for Mr.  Wiland  during the 1998  calendar  year was
$250,000.  Mr.  Wiland's  salary was  recommended to the Board of Directors by
the Committee  following  consultation with Mr. Wiland. The Committee reviewed
CEO  performance in relation to the Company's  goals in formulating its salary
recommendation  for Mr. Wiland.  Mr.  Wiland's salary for 1998 was recommended
and  approved  by the  Board  of  Directors.  Mr.  Wiland  does  not  have  an
Employment Agreement with the Company.

     It is the  Committee's  view that Mr.  Wiland's base salary of $250,000 and
bonus  opportunity are in line with the  compensation  paid to the CEOs of other
corporations,  including  direct  marketing  businesses of similar size. No 1998
bonuses were paid to Mr. Wiland under the Incentive  Compensation  Plan.  During
1998, options were granted for 22,000 shares of Common Stock for Mr.
Wiland.

                                          Compensation and Nominations Committee
                                          Phillip D. White, Chairman
                                          Michael T. Buoncristiano
                                          Robert L. Burrus, Jr.
                                          Stephen R. Polk

                                 Page 11 of 16
<PAGE>




                              PERFORMANCE GRAPH

     The following graph represents the cumulative total return on the Company's
Common Stock, with the cumulative total return of the companies  included in the
Standard & Poor's Specialty Retail Index and the Standard & Poor's 500 Index for
the last five fiscal years.  Cumulative total stockholder return is defined as
share price appreciation assuming reinvestment of dividends.  The dollar amounts
shown on the following  graph assume that $100 was invested on December 31, 1993
in Company Common Stock,  stocks  constituting  the Standard & Poor's  Specialty
Retail Index and stocks  constituting the Standard and Poor's 500 Index with all
dividends being reinvested.

                      Comparison of Five-Year Total Return
             Among Concepts Direct, Inc., S&P Specialty Retail Index and
                                  S&P 500 Index

                                 [Insert Graph]


                   Value of $100 invested on December 31, 1993

Fiscal Year           12/31/93  12/31/94  12/31/95  12/31/96 12/31/97  12/31/98

Concepts Direct, Inc.   $100      $615     $1,631    $2,523   $5,169    $2,062

S&P Specialty            100        76         58        81       81        63
Retail-500

S&P 500 Index            100       101        139       171      229       294


                                 PROPOSAL NO. 2

                 AMENDMENT TO CERTIFICATE OF INCORPORATION RELATING
                   TO INCREASED AUTHORIZATION OF COMMON STOCK

     The Board of Directors  has  unanimously  approved,  and  recommends to the
stockholders  for  adoption,  an  amendment  to  the  Company's  Certificate  of
Incorporation,  as set forth in Exhibit A hereto, that would increase the number
of shares of Common Stock  authorized  for issuance from  6,000,000 to 7,500,000
shares.

     The Board of Directors believes that an increase in the number of shares of
authorized  Common Stock as  contemplated  by this  Proposal  would  benefit the
Company and its stockholders by giving the Company the needed flexibility in its
corporate planning and in responding to developments in the Company's  business,
including  possible  financing  and  acquisition  transactions,  stock splits or
dividends and other general corporate purposes.

                                 Page 12 of 16

<PAGE>



     The increase in the number of shares  authorized for issuance will not have
any immediate effect on the rights of existing stockholders.  However, the Board
of Directors  will have the  authority to issue the  authorized  shares  without
requiring  future  stockholders'  approval of such  issuances,  except as may be
required by applicable  law or stock  exchange  regulations.  To the extent that
additional  authorized  shares are issued in the future,  they will decrease the
existing stockholders' percentage equity ownership and, depending upon the price
at which they are issued,  could be dilutive to the existing  stockholders.  The
holders of Common Stock have no preemptive rights.

     The Board of Directors  could use the additional  shares of Common Stock to
discourage an attempt to change  control of the Company.  However,  the Board of
Directors  has no present  intention  of issuing any shares of Common  Stock for
such  purposes  and this  Proposal is not being  recommended  in response to any
specific effort of which the Company is aware to obtain control of the Company.

     Approval of Proposal No. 2 requires the affirmative vote of the holders
of a majority of the outstanding shares of Common Stock.

     THE BOARD OF DIRECTORS  BELIEVES  THAT THE ADOPTION OF THE AMENDMENT TO THE
CERTIFICATE OF  INCORPORATION  TO INCREASE THE SHARES OF COMMON STOCK AUTHORIZED
FOR  ISSUANCE TO  7,500,000  IS IN THE BEST  INTEREST OF ALL  STOCKHOLDERS  AND,
ACCORDINGLY, RECOMMENDS A VOTE "FOR" PROPOSAL NO 2.


                                 PROPOSAL NO. 3

                        SELECTION OF PRINCIPAL ACCOUNTANT

     Ernst & Young LLP served during the Company's year ended December 31, 1998,
as its  independent  certified  public  accountants and has been selected by the
Board of  Directors  to  serve as the  Company's  independent  certified  public
accountants  for  the  current  fiscal  year,  subject  to  ratification  by the
stockholders of the Company. The Board of Directors expects that representatives
of Ernst & Young LLP will be present at the Annual Meeting of Stockholders, with
the opportunity to make a statement if they so desire,  and will be available to
respond to appropriate questions.


     THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" PROPOSAL NO. 3.

                                  OTHER MATTERS

     The Board of Directors  knows of no other matters to be brought  before the
meeting.  If any  other  matters  are  properly  presented,  however,  or if any
question  arises as to whether any matter has been  properly  presented and is a
proper  subject for  stockholder  action,  the  persons  named as proxies in the
accompanying  proxy  intend  to vote the  shares  represented  by such  proxy in
accordance with their best judgment.

                                 Page 13 of 16
<PAGE>




                              STOCKHOLDER PROPOSALS

     The stockholders may present proposals for consideration at the 2000 Annual
Meeting of  Stockholders to the Company for inclusion in its proxy materials for
such  meeting.  Any such  proposal  should be submitted in writing in accordance
with Securities and Exchange  Commission  rules to Concepts  Direct,  Inc., 2950
Colorful  Avenue,  Longmont,  Colorado 80504,  Attention:  Corporate  Secretary.
Stockholder  proposals must be received by December [2], 1999, to be included in
the proxy materials for the 2000 Annual Meeting.

     For proposals stockholders properly bring before the 2000 Annual Meeting of
Stockholders,  the Company will have  unrestricted use of  discretionary  voting
authority if it does not receive prior written notice of an intent to submit any
such  proposal  at the  meeting.  For  the  Company's  2000  Annual  Meeting  of
Stockholders, this notice must be received by February [15], 2000.



                               FURTHER INFORMATION

     The Company will provide without charge to each person from whom a proxy is
solicited  by the  Board of  Directors,  upon the  written  request  of any such
person,  a copy of the  Company's  annual  report on Form  10-K,  including  the
financial  statements  and  schedules  thereto,  required  to be filed  with the
Securities and Exchange  Commission  pursuant to the Securities  Exchange Act of
1934 for the Company's fiscal year ended December 31, 1998. Such written request
should  be sent to  Concepts  Direct,  Inc.,  2950  Colorful  Avenue,  Longmont,
Colorado 80504, Attention: Corporate Secretary.


                                          By Order of the Board of Directors


                                          H. FRANKLIN MARCUS, JR.
                                          Secretary



March [31], 1999

                                 Page 14 of 16
<PAGE>


                                                                      Exhibit A

                                 PROPOSAL NO. 2

      The Fourth Section of the Certificate of  Incorporation  is proposed to be
restated in its entirety as follows:

      "Fourth:  That the total number of shares which the corporation shall
have authority to issue is 7,500,000 shares of Common Stock, and the par
value of each share is $.10 per share."


                                 Page 15 of 16

<PAGE>




                              CONCEPTS DIRECT, INC.
               PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
         FOR ANNUAL MEETING OF STOCKHOLDERS TO BE HELD APRIL 30, 1999

      The undersigned  having received the Annual Report to the Shareholders and
the  accompanying  Notice of Annual Meeting of Shareholders  and Proxy Statement
dated March [31], 1999, hereby appoints H. Franklin  Marcus,  Jr., and Robert L.
Burrus,  Jr.  (each with power to act alone and with power of  substitution)  as
proxies and hereby authorizes them to represent and vote, as directed below, all
the shares of common stock of Concepts  Direct,  Inc. (the  "Company"),  held of
record  by  the  undersigned  on  March  5,  1999,  at  the  annual  meeting  of
shareholders to be held on April 30, 1999, and any adjournments thereof.

1.    Election of Directors
      [   ] FOR all nominees listed below             [   ] WITHHOLD AUTHORITY
                                                to vote for all nominees
                                                listed below

     Virginia B. Bayless, Robert L. Burrus, Jr., Michael T. Buoncristiano,
    Stephen R. Polk, Phillip D. White, Phillip A. Wiland, J. Michael Wolfe

(INSTRUCTION:     To withhold authority to vote for any individual nominee,
                  write the nominee's name on the line provided below.)


- ------------------------------------------------------------------------------

2.    Adoption of the amendment to the Certificate of  Incorporation to increase
      the shares of Common  Stock  authorized  for  issuance  from  6,000,000 to
      7,500,000.

      [   ]  FOR        [   ]  AGAINST          [   ]  ABSTAIN

3.    Ratification  of the  selection  of  Ernst  &  Young  LLP  as  independent
      accountants for the year 1999.

      [   ]  FOR        [   ]  AGAINST          [   ]  ABSTAIN

4.    IN THEIR DISCRETION the proxies are authorized to vote such other business
      as may properly come before the meeting and any adjournments thereof.

This  proxy,  when  properly  executed,  will be  voted  as  directed.  Where no
direction is given, this proxy will be voted FOR all nominees as director listed
above and FOR Proposals 2 and 3.

      Any proxy or proxies previously given for the meeting are revoked.

                                          Please sign your  names(s)  exactly as
                                          shown   below.    If   signer   is   a
                                          corporation,   please  sign  the  full
                                          corporate  name  by  duly   authorized
                                          officer.  If  an  attorney,  guardian,
                                          administrator,  executor,  or trustee,
                                          please  give full title as such.  If a
                                          partnership,     please     sign    in
                                          partnership name by authorized person.

                                          Dated:_________________________, 1999

                                          ------------------------------------

                                          ------------------------------------

                                          Please   complete,   date,  sign,  and
                                          return  this  proxy  promptly  in  the
                                          enclosed envelope.





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