CONCEPTS DIRECT INC
DEF 14A, 1999-03-31
CATALOG & MAIL-ORDER HOUSES
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                            SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant (X)
Filed by a Party other than the Registrant ( )

Check the appropriate box:


( )  Preliminary Proxy Statement           (  )  Confidential, for Use of the
                                                 Commission Only (as permitted
                                                 by Rule 14a-6(e)(2))
(X)  Definitive Proxy Statement
( )  Definitive Additional Materials
( )  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12


                              CONCEPTS DIRECT, INC.
                (Name of Registrant as Specified in its Charter)


      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

(X)  No fee required

( )  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1)  Title of each class of securities to which transaction applies:

     2)  Aggregate number of securities to which transaction applies:

     3)  Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):

     4)  Proposed maximum aggregate value of transaction:

     5)  Total fee paid:

( )  Fee paid previously with preliminary materials.

( )  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
     paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule, or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:



<PAGE>


                              CONCEPTS DIRECT, INC.
                              2950 Colorful Avenue
                            Longmont, Colorado 80504
                               -------------------

                    Notice of Annual Meeting of Stockholders

                          To Be Held on April 30, 1999
                               -------------------

TO THE STOCKHOLDERS OF CONCEPTS DIRECT, INC.:

         The Annual  Meeting of  Stockholders  of  Concepts  Direct,  Inc.  (the
"Company")  will  be held  at the  Company  offices  at  2950  Colorful  Avenue,
Longmont,  Colorado 80504, on April 30, 1999, at 9:00 A.M.,  local time, for the
following purposes:

         1.       To elect seven directors for the ensuing year;

         2.       To consider and vote upon a proposal to amend the  Certificate
                  of Incorporation and increase the authorized Common Stock from
                  6,000,000 shares to 7,500,000 shares;

         3.       To  ratify  the  appointment  of  Ernst  &  Young  LLP  as the
                  independent  public accountants for the Company for the fiscal
                  year ending December 31, 1999; and

         4.       To transact such other  business as may  properly  come before
                  the meeting or any adjournments thereof.

         The close of  business  on March 5, 1999,  has been fixed as the record
date for the  Annual  Meeting.  All  stockholders  of record as of that date are
entitled to notice of and to vote at the meeting and any adjournments thereof.

         A copy of the Company's  Annual Report to  Stockholders  for the fiscal
year ended December 31, 1998, is included with this Proxy Statement.

                                        By Order of the Board of Directors

                                        H. Franklin Marcus, Jr.
                                        Secretary

March 31, 1999

PLEASE SIGN, DATE AND RETURN THE ENCLOSED PROXY.  YOU MAY WITHDRAW THIS PROXY AT
ANY TIME BEFORE YOUR SHARES ARE  ACTUALLY  VOTED AND MAY VOTE YOUR OWN SHARES IF
YOU ATTEND THE MEETING IN PERSON.


<PAGE>




                              CONCEPTS DIRECT, INC.
                              2950 Colorful Avenue
                            Longmont, Colorado 80504

                                 PROXY STATEMENT
                     TO BE MAILED ON OR ABOUT MARCH 31, 1999
                                       FOR
                         ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD APRIL 30, 1999


       The  enclosed  proxy  is  solicited  by and on  behalf  of the  Board  of
Directors  of  Concepts  Direct,  Inc.  (the  "Company"),  for use at the Annual
Meeting  of  Stockholders  of the  Company  to be held  April 30,  1999,  or any
adjournments thereof, for the purposes set forth in this Proxy Statement and the
attached Notice of Annual Meeting of Stockholders. If sufficient proxies are not
returned in response to this  solicitation,  supplementary  solicitations may be
made by mail or by telephone,  telegraph, electronic means or personal interview
by directors,  officers, and regular employees of the Company, none of whom will
receive  additional  compensation  for these services.  Costs of solicitation of
proxies  will be borne by the Company,  which will  reimburse  banks,  brokerage
firms,  and  other   custodians,   nominees,   and  fiduciaries  for  reasonable
out-of-pocket  expenses  incurred by them in forwarding  proxy  materials to the
beneficial owners of stock held by them. The Company has also retained Corporate
Investor  Communications,  Inc.,  of  Carlstadt,  New  Jersey,  to assist in the
solicitation of proxies of stockholders  whose shares are held in street name by
brokers,  banks and other  institutions  at an  approximate  cost of $1,000 plus
out-of-pocket  expenses. Such solicitation will be made by mail or by telephone,
telegraph,  electronic  means or  personal  interview.  These costs will also be
borne by the Company.

       The shares  represented by all properly  executed proxies received by the
Secretary  of the Company and not revoked  will be voted for the election of the
directors  nominated,  for the amendment of the Certificate of Incorporation and
for the ratification of Ernst & Young LLP as independent  public accountants for
the Company for the fiscal year ending December 31, 1999, unless the stockholder
directs  otherwise  in the proxy,  in which  event such  shares will be voted in
accordance with such directions. Any proxy may be revoked at any time before the
shares to which it relates are voted either by giving written  notice  delivered
to the Secretary of the Company (which may be in the form of a substitute proxy)
or by attending the meeting and voting in person.



<PAGE>



       The Board of Directors  has fixed the close of business on March 5, 1999,
as the record date for the Annual  Meeting.  In accordance  with applicable law,
all the stockholders of record on the record date are entitled to receive notice
of, and to vote at, the Annual  Meeting  and any  adjournments  thereof.  On the
record date there were issued and outstanding  4,975,286 shares of the Company's
common stock,  $.10 par value (the "Common  Stock").  All of such shares were of
one class, with equal voting rights,  and each holder thereof is entitled to one
vote on all matters voted on at the Annual Meeting for each share  registered in
such  holder's  name.  Presence  in person or by proxy of holders  of  2,487,644
shares  of  Common  Stock  will  constitute  a  quorum  at the  Annual  Meeting.
Abstentions,  votes  withheld in the election of directors and broker  non-votes
are counted as present for purposes of  determining a quorum.  Assuming a quorum
is present,  the directors  shall be elected by a plurality of votes cast by the
holders of shares  represented and entitled to vote at the Annual Meeting.  With
regard  to the  election  of  directors,  stockholders  may vote in favor of all
nominees,  withhold their votes as to all nominees or withhold their votes as to
specific  nominees.  Votes withheld and broker  non-votes will have no effect on
the outcome of the election of directors. The affirmative vote of the holders of
a majority of the  outstanding  shares of Common Stock  entitled to vote will be
required to approve the proposal to amend the  Certificate of  Incorporation  to
increase the number of shares of Common Stock that the Company is  authorized to
issue. The affirmative vote by the holders of a majority of the shares of Common
Stock voting at the Annual  Meeting will be required to act on all other matters
to come before the Annual Meeting,  including the  ratification of the selection
of Ernst & Young LLP as independent  auditors for the current fiscal year.  With
respect to all proposals  presented to  stockholders  other than the election of
directors,  abstentions are counted as votes against in tabulations of the votes
cast on  proposals,  whereas  broker  non-votes  are not counted for purposes of
determining whether a proposal has been approved.


           STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The table below sets forth information regarding beneficial ownership as of
March 5, 1999 of Common Stock by the Company's directors individually, the
executive officers named in the Summary Compensation Table individually, the
Company's directors and executive officers as a group, and persons known to the
Company to be beneficial owners of more than 5% of the Common Stock.

<TABLE>
<CAPTION>

                   Name and Address of                Amount and Nature of                        Percent
                    Beneficial Owner               Beneficial Ownership(1)                       of Class
                    ----------------               -----------------------                       --------

<S>                                                           <C>                                   <C>
Executive Officers and Directors

Phillip A. Wiland                                                1,317,500(2)                       26.04
2950 Colorful Avenue
Longmont, CO  80504

Virginia B. Bayless                                                  5,500                              *
835 S. Garfield
Denver, CO  80209

Michael T. Buoncristiano                                            60,396                           1.19
409 Washington Street, Suite 398
Hoboken, NJ  07030

Robert L. Burrus, Jr.                                               12,666                              *
One James Center
Richmond, VA  23219

H. Franklin Marcus, Jr.                                             87,196                           1.72
2950 Colorful Avenue
Longmont, CO  80504

Phillip D. White                                                    90,166(3)                        1.77
200 Camden Place
Boulder, CO  80302

J. Michael Wolfe                                                   196,000                           3.87
2950 Colorful Avenue
Longmont, CO  80504

Stephen R. Polk                                                    112,666(4)                        2.22
26955 Northwestern Highway
Southfield, MI  48034

All Directors and Executive Officers                             1,882,090(5)                       37.20
 as a Group (8 Persons)

5% Owners

Laifer Capital Management, Inc.                                  1,026,800(6)                       20.29
114 West 47th Street
New York, NY  10036

Safeco Asset Management Company                                    914,700(7)                       18.08
601 Union Street
Seattle, WA  98101
</TABLE>

- -----------------
       * Does not exceed 1% of the outstanding shares of the Company

       (1)  Except as  described  in  footnotes  (2),  (3) and (4)  below,  each
individual has sole voting power and sole  investment  power with respect to the
Common  Stock set forth  opposite his name.  Includes,  as to Mr.  White,  2,666
shares,  as to Messrs.  Buoncristiano  and Burrus,  5,332 each shares, as to Mr.
Marcus,  12,000  shares,  as to Mr.  Wiland,  10,000 shares and as to Mr. Wolfe,
24,000 shares of Common Stock, which could be acquired through exercise of stock
options within 60 days.

       (2) Includes  1,300,000  shares owned in joint  tenancy by Mr. Wiland and
his wife, who share voting and investment power as to the shares,  12,900 shares
held by Mr. Wiland as custodian for his minor  children  under the Uniform Gifts
to Minors Act and for which Mr. Wiland has sole voting and investment  power and
4,600 shares owned by Mr.  Wiland's  daughter  and for which Mr.  Wiland  shares
voting and investment power.



<PAGE>



       (3) Includes  78,166 shares owned directly by Mr. White and 12,000 shares
held in a Family Limited  Partnership  for which Mr. White has shared voting and
investment power.

       (4) Stephen R. Polk, a Director of the Company,  is Chairman of the Board
and  Chief  Executive  Officer  of R.L.  Polk & Co.,  and may by virtue of these
positions be deemed to share  voting and  investment  power over 100,000  shares
owned by R.L. Polk & Co. Mr. Polk  disclaims  beneficial  ownership and any such
shared control of shares owned by R.L. Polk & Co.

       (5)  Includes  59,330  shares of Common  Stock  which  could be  acquired
through  exercise  of stock  options  within 60 days.  Beneficial  ownership  of
100,000 shares is disclaimed.

       (6) Ownership  information  is based on the Schedule 13D filed on January
8, 1999.  According to this Schedule 13D, Laifer Capital Management,  Inc. holds
600,500  shares with sole voting and  dispositive  power and 426,300 shares with
shared dispositive power.

       (7) Ownership  information is based on the Schedule 13G filed on February
11, 1999.  According to the Schedule 13G, Safeco Asset Management  Company is an
investment  advisor and the reported shares are owned beneficially by registered
investment  companies  for which Safeco Asset  Management  serves as  investment
advisor,  as follows:  Safeco  Common  Stock  Trust,  479,500  shares and Safeco
Resources Series Trust,  435,200 shares.  Safeco Asset Management Company shares
voting and dispositive power.


<PAGE>



                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

       Action will be taken at the Annual  Meeting to elect a Board of Directors
of  seven  members.  Unless  otherwise  instructed  on  the  proxy,  the  shares
represented by proxies will be voted for the election as directors of all of the
nominees  named below.  Each of the  nominees has  consented to being named as a
nominee and has agreed  that,  if elected,  he or she will serve on the Board of
Directors  for  a  term  which  will  run  until  the  next  annual  meeting  of
stockholders  and until his or her successor  has been  elected.  If any nominee
becomes  unavailable  for any reason the shares  represented  by proxies  may be
voted for a substitute nominee designated by the Board of Directors.

       The following table sets forth certain information as to the nominees and
certain executive officers.

Name, Age, Principal Occupation                                Director
     and other information                                       Since
     ---------------------                                       -----

PHILLIP A. WILAND (52)                                             1992
  Chairman and Chief Executive Officer of the
  Company since 1992.  President and Chief
  Executive Officer of Wiland Services, Inc.
  from 1971 to 1992.

VIRGINIA B. BAYLESS (43)                                            N/A
  President  of Bayless &  Associates,  Inc.,
  a  strategic  financial  planning
  services  company,  since 1993.  Vice
  President and  stockholder,  The Wallach
  Company,   an  investment   banking
  company   specializing  in  mergers  and
  acquisitions, from 1986 to 1992.

MICHAEL T. BUONCRISTIANO (57)                                      1992
  President, AVANTI! Marketing Solutions, Inc.
  since 1990.  Executive Vice President of Wiland
  Services, Inc. from 1986 to 1989.

ROBERT L. BURRUS, JR. (64)                                         1992
  Chairman, Law Firm of McGuire, Woods, Battle &
  Boothe LLP, Richmond, Virginia, since 1990.
  Director, CSX Corporation, Heilig-Meyers
  Company, O'Sullivan Corporation, S&K Famous
  Brands, Inc. and Smithfield Foods, Inc.



<PAGE>



Name, Age, Principal Occupation                                Director
     and other information                                       Since
     ---------------------                                       -----

STEPHEN R. POLK (43)                                               1992
  Chairman of the Board and Chief Executive Officer, R.L
  Polk & Co., a direct marketing company, since 1994.
  Previous employment with R.L. Polk & Co. includes
  position as President, 1990 to 1994.

PHILLIP D. WHITE (52)                                              1992
  Associate Professor and past Chairman of
  Marketing, College of Business and Administration,
  University of Colorado at Boulder since 1976 (on
  leave).  Lecturer and writer on marketing.  Ph.D.
  in Marketing, University of Texas, 1976.  President,
  Phillip D. White & Associates, Inc. since 1996.

J. MICHAEL WOLFE (40)                                              1998
  President and Chief Operating Officer of the
  Company since 1992.  Vice President of Wiland
  Services from 1987 to 1992.


                      MEETINGS AND COMMITTEES OF THE BOARD

       The Board of Directors  held seven meetings  during 1998.  Each incumbent
director attended 75% or more of the aggregate of (1) such meetings of the Board
of Directors and (2) the total number of meetings held by all  committees of the
Board of Directors on which he or she served.

Committees of the Board

       The  standing  committees  of the  Board of  Directors  include  an Audit
Committee and a Compensation and Nominations Committee.

       Messrs.  Polk, White and Buoncristiano and Ms. Bayless are the members of
the Audit Committee, which met four times in 1998. The principal function of the
Audit  Committee  is to oversee the  performance  of the  Company's  independent
accountants.  In this capacity,  the Audit  Committee  recommends the firm to be
engaged by the Company for  independent  auditing and reviews the overall  scope
and  results of the annual  audit.  It also  reviews,  among other  things,  the
functions and performance of the Company's  internal  accounting  controls,  the
performance of nonaudit services, and changes in accounting policies.



<PAGE>



       Messrs.  Burrus,  Polk,  White and  Buoncristiano  are the members of the
Compensation  and  Nominations  Committee,  which  met two  times in  1998.  The
principal functions of the Compensation and Nominations  Committee are to review
and set the direct and indirect  compensation  of the  directors and officers of
the Company, to administer the Company's incentive compensation and stock option
plans and to nominate  candidates to the Board of Directors.  The Committee also
considers  nominations  for director made by  stockholders  of the Company.  The
Committee  reviews the salaries  and bonuses for all officers and certain  other
executives, recommends special benefits and perquisites for management, consults
with management  regarding  employee benefits and general personnel policies and
recommends  persons to be  considered  for  election to the Board of  Directors,
membership on  committees of the Board of Directors,  and positions as executive
officers of the Company.  Recommendations by stockholders of persons to serve on
the Board of Directors  should be submitted to the  Compensation and Nominations
Committee in care of the Secretary of the Company. The stockholder  recommending
a  person  to serve  on the  Board of  Directors  should  submit  the  following
information by February 1, 2000 in writing to the Office of Secretary,  Concepts
Direct, Inc., 2950 Colorful Avenue,  Longmont,  Colorado 80504: (i) the name and
address of the stockholder who is recommending  the proposed  nominee;  (ii) the
name,  address,  and  principal  occupation of each  proposed  nominee;  (iii) a
representation  that the  stockholder  is entitled  to vote at such  meeting and
intends  to appear in person or by proxy at the  meeting;  and (iv) the  written
consent of each  proposed  nominee to serve as a director  of the  Company if so
elected.

Compensation of Directors

       The Company pays to each director who is not a Company employee an annual
retainer of $4,000 and $500 for each  meeting of the Board of  Directors  or any
committee  meeting  of the  Board  of  Directors  attended.  All  directors  are
reimbursed for travel  expenses  incurred as a result of service on the Board of
Directors.

       Directors who are not employees of the Company also receive  awards under
the 1998  Non-Employee  Directors  Stock Option Plan (the "1998 Plan") which was
approved at the April 24,  1998 Annual  Stockholders  Meeting.  They  previously
received  awards under the 1992  Non-Employee  Directors  Stock Option Plan (the
"1992 Plan") which  expired on May 1, 1998.  Stock option  grants under the 1992
Plan were automatic. Each eligible director of the Company on the effective date
of the 1992  Plan,  December  18,  1992,  automatically  received  an  option to
purchase 6,000 shares of Common Stock.  Each eligible  director newly elected by
the  Company's  stockholders  on and after the  effective  date of the 1992 Plan
automatically  received  options for 6,000  shares on the date the  director was
elected by the stockholders.  In addition, on the second anniversary of the date
on which an eligible  director  received his or her initial  grant of an option,
and biannually thereafter, each then eligible director automatically received an
option to acquire an  additional  4,000 shares of Common  Stock.  Option  grants
under the 1992 Plan are exercisable in annual increments of 33.3% commencing one
year following the date of grant. Under the 1998 Plan, the Board may make grants
of  options  to  directors  at the  times  and  in the  amounts  that  it  deems
appropriate.  The maximum number of shares of Common Stock reserved for the 1998
Plan and the 1992 Plan are 52,000 and 80,000 respectively. The exercise price of
the  options  granted  under both Plans is the fair  market  value of the Common
Stock on the date of the option grant.

       During 1998,  Ms. Bayless was issued 6,000 shares under the 1992 Plan and
Messrs. Burrus, White, Buoncristiano and Polk were issued 4,000 shares under the
1998 Plan.


<PAGE>



                             EXECUTIVE COMPENSATION

Summary Compensation Table

       The following  table sets forth,  for the years ended  December 31, 1996,
December 31, 1997,  and December  31,  1998,  certain  compensation  awarded to,
earned by, or paid to the Company's Chief Executive Officer and to the Company's
other executive  officers whose annual  compensation  exceeded  $100,000 for the
year ended December 31, 1998.

<TABLE>
<CAPTION>

                                                                                        Long Term
                                                                                         Compen-
                  Annual Compensation                                                    sation
                                                                                         Awards
- ---------------------------------------------------------                           ----------------
                                                                                       Securities
                                                                          Other        Underlying         All Other
                                                                          Annual         Options           Compen-
      Name and Principal                       Salary        Bonus       Compen-          /SARs            sation
           Position                 Year         ($)          ($)         sation           (#)             ($)(1)
- --------------------------------- ---------- ------------ ------------ ------------- ---------------- ------------------


<S>                                 <C>        <C>             <C>         <C>              <C>             <C>
Phillip A. Wiland,                  1998       248,603        -0-          (2)              0               4,130
Chairman and Chief Executive        1997       198,723      60,840                          0               5,011
Officer                             1996       167,390      57,025                          0               3,939

J. Michael Wolfe,                   1998       209,809        -0-          (2)              0               4,494
President and Chief Operating       1997       178,084      54,383                          0               2,661
Officer                             1996       150,690      51,054                          0               2,709

H. Franklin Marcus, Jr.             1998       102,832        -0-          (2)              0               2,343
Chief Financial Officer and         1997       95,345       30,034                          0               3,033
Secretary, Treasurer                1996       86,010       29,316                          0               2,173

</TABLE>

       (1) These  amounts  were paid by the  Company as  matching  contributions
under the Company's Retirement Savings Plan.

       (2) None of the  named  executive  officers  received  perquisites  in
excess of the  lesser of  $50,000  or 10% of combined salary and bonus for
fiscal 1996, 1997 or 1998.


<PAGE>



Options/SAR Exercises and Year-End Value Table

       The following  table sets forth  information  concerning each exercise of
stock  options and SARs during the fiscal year ended  December 31, 1998 for each
of the executive officers named in the Summary Compensation Table and the fiscal
year-end value of unexercised options and SARs.

<TABLE>
<CAPTION>

Aggregated Option/SAR Exercises in Last Fiscal Year, and FY-End Option/SAR Values
- ---------------------------------------------------------------------------------------------------------------------------

                                                         Number of Securities                Value of
                                                         Underlying Unexercised           Unexercised In-the-Money
                                                         Options/SARs at                  Options/SARs at
                                                           12/31/98(#)                    12/31/98(2) ($)
                                                         -------------------------------- --------------------------------

                                 Shares         Value
                               Acquired on   Realized(1)
          Name                 Exercise(#)       ($)       Exercisable     Unexercisable    Exercisable    Unexercisable
- ---------------------------- -------------- ------------ --------------- ---------------- -------------- -----------------

<S>                                 <C>           <C>        <C>              <C>             <C>             <C>
Phillip A. Wiland                   0             0          10,000           40,000          73,400          125,820

J. Michael Wolfe                    0             0          24,000           46,000          183,565         173,055

H. Franklin Marcus, Jr.             0             0          12,000           12,000          91,783          86,528
- ---------------------------- -------------- ------------ --------------- ---------------- -------------- -----------------
</TABLE>


       (1) The value  realized  calculation is based on the fair market value of
the underlying stock on the date of exercise, minus the exercise price.

       (2) The  value  calculation  is  based on the  fair  market  value of the
underlying stock at year end, minus the exercise price.


Compensation Committee Interlocks and Insider Participation

       Mr. Burrus, a member of the Compensation  and Nominations  Committee,  is
Chairman  and  partner of the law firm of McGuire,  Woods,  Battle & Boothe LLP,
which was  retained  as general  counsel by the  Company  during the fiscal year
ended  December 31,  1998,  and has been so retained  during the current  fiscal
year.

                            SECTION 16(a) COMPLIANCE

       Section  16(a) of the  Securities  Exchange Act  requires  the  Company's
officers and directors, and persons who own more than 10 percent of a registered
class of the  Company's  equity  securities,  to file reports of  ownership  and
changes  in  ownership  on  Forms 3, 4 and 5 with the  Securities  and  Exchange
Commission.  Officers,  directors and greater than 10 percent  stockholders  are
required by  regulation to furnish the Company with copies of all Forms 3, 4 and
5 which they file.



<PAGE>



       Based solely on the  Company's  review of the copies of such forms it has
received and written  representations  from certain  reporting persons that they
were not  required  to file  Form 5 for  specified  fiscal  years,  the  Company
believes  that  all of its  officers,  directors  and  greater  than 10  percent
beneficial owners complied with all filing requirements  applicable to them with
respect to  transactions  during  fiscal 1998,  except that Mr. White filed late
reports  with  respect to  purchase  and sale  transactions  which  occurred  in
connection with the Company's Common Stock offering during such fiscal year.


              REPORT OF THE COMPENSATION AND NOMINATIONS COMMITTEE

     General. During the calendar year ended December 31, 1998, the Compensation
and Nominations Committee of the Board of Directors (the "Committee ") was
comprised of four non-employee directors, Messrs. Michael T. Buoncristiano,
Robert L. Burrus, Jr., Stephen R. Polk, and Phillip D. White. The Committee is
responsible for setting compensation levels for the Company's executive officers
and for overseeing the administration of the Concepts Direct, Inc. 1998
Incentive Compensation Plan (the "Incentive Compensation Plan ") and the
Concepts Direct, Inc. 1992 Employee Stock Option Plan (the "Stock Option Plan").

       All  decisions  by the  Committee  are  reviewed  by the entire  Board of
Directors.  It has been the practice of the Committee to meet with the Company's
Chief  Executive  Officer  ("CEO")  in  reviewing  the  compensation  of  senior
officers.

       The compensation of the Company's senior  executives is generally made up
of three components. These components are base salary, performance bonuses under
the  Incentive  Compensation  Plan,  and stock  options  granted under the Stock
Option Plan. At the Committee's discretion, an executive's compensation may also
include an award of stock  appreciation  rights under the Stock Option Plan.  No
stock appreciation rights were awarded by the Committee during 1998.

       An  executive  officer's  base  salary  is a  function  of the  executive
officer's  responsibilities.  The Committee  believes that the  compensation  of
executive officers should be closely aligned with the performance of the Company
on both a short-term and long-term basis.

       Prior to the beginning of 1998, the Committee  established the formula to
be used to determine  performance bonuses during 1998. The Committee  determined
the amount of the  performance  bonus awarded to each  executive  officer who is
eligible  for such an award as a percentage  of such  executive  officer's  base
salary.  Quarterly and annual bonuses are paid under the Incentive  Compensation
Plan  based on the  performance  of the  Company  using a  variety  of  measures
including net profit,  earnings per share,  revenues, and market capitalization.
The Committee's decisions were incorporated into the Incentive Compensation Plan
which was approved by the Board. Each calendar quarter,  executive  officers are
eligible to receive performance  bonuses under the Incentive  Compensation Plan.
The Committee  believes that an executive  officer should have an opportunity to
receive  a  performance  bonus  based  on  his  or her  performance  during  the
applicable quarter.



<PAGE>



       The long-term  performance based compensation of executive officers takes
the form of stock  option  awards under the Stock  Option  Plan.  The  Committee
believes that compensation in the form of equity in the Company ensures that the
executive  officers will have a continuing stake in the long-term success of the
Company and help  further the  alignment  of their  interests  with those of the
stockholders.  All options  granted under the Stock Option Plan have an exercise
price equal to the market price of the Company's Common Stock on the date of the
grant.  Thus, the stock options granted to an executive  officer will have value
only if the Company's stock price increases.

       In granting options under the Stock Option Plan, the Committee takes into
account each  executive  officer's  responsibilities,  relative  position in the
Company and past grants. The Committee does not follow an established formula in
awarding  stock  options.  Factors  considered  in making  option  awards to the
Company's officers include past grants, the importance of retaining the officer,
and the  potential  of the officer to  contribute  to the future  success of the
Company.

       The compensation currently paid by the Company is not subject to Internal
Revenue Code Section 162(m) which limits the income tax deductibility of certain
forms of  compensation  paid to its  named  executive  officers  in excess of $1
million per year.  Section 162(m) allows full  deductibility of certain types of
performance-based compensation. If these limitations should become applicable to
the Company in the future,  the  Committee  will consider  modifications  to the
Company's  compensation  practices,  to the extent  practicable,  to provide the
maximum deductibility for compensation payments.

     Compensation for Mr. Phillip A. Wiland, Chairman and Chief Executive
Officer. The base salary for Mr. Wiland during the 1998 calendar year was
$250,000. Mr. Wiland's salary was recommended to the Board of Directors by the
Committee following consultation with Mr. Wiland. The Committee reviewed CEO
performance in relation to the Company's goals in formulating its salary
recommendation for Mr. Wiland. Mr. Wiland's salary for 1998 was recommended and
approved by the Board of Directors. Mr. Wiland does not have an Employment
Agreement with the Company.

       It is the Committee's  view that Mr. Wiland's base salary of $250,000 and
bonus  opportunity are in line with the  compensation  paid to the CEOs of other
corporations,  including  direct  marketing  businesses of similar size. No 1998
bonuses were paid to Mr. Wiland under the Incentive  Compensation  Plan.  During
1998, options were granted for 22,000 shares of Common Stock for Mr. Wiland.

                                         Compensation and Nominations Committee

                                                  Phillip D. White, Chairman
                                                  Michael T. Buoncristiano
                                                  Robert L. Burrus, Jr.
                                                  Stephen R. Polk


<PAGE>







                                PERFORMANCE GRAPH

       The  following  graph  represents  the  cumulative  total  return  on the
Company's  Common  Stock,  with the  cumulative  total  return of the  companies
included in the  Standard & Poor's  Specialty  Retail  Index and the  Standard &
Poor's 500 Index for the last five fiscal years.  Cumulative  total  stockholder
return  is  defined  as  share  price  appreciation   assuming  reinvestment  of
dividends.  The dollar amounts shown on the following graph assume that $100 was
invested on December 31, 1993 in Company Common Stock,  stocks  constituting the
Standard & Poor's  Specialty  Retail Index and stocks  constituting the Standard
and Poor's 500 Index with all dividends being reinvested.

                      Comparison of Five-Year Total Return
           Among Concepts Direct, Inc., S&P Specialty Retail Index and
                                  S&P 500 Index











                                    [GRAPH]





<TABLE>
<CAPTION>


                                Value of $100 invested on December 31, 1993

Fiscal Year                       12/31/93       12/31/94       12/31/95      12/31/96      12/31/97     12/31/98
- -----------                       --------       --------       --------      --------      --------     --------


<S>                                 <C>            <C>           <C>           <C>           <C>            <C>
Concepts Direct, Inc.               $100           $615          $1,631        $2,523        $5,169         $2,062

S&P Specialty Retail-500             100             76              58            81            81             63

S&P 500 Index                        100            101             139           171           229            294
</TABLE>



<PAGE>



                                 PROPOSAL NO. 2

               AMENDMENT TO CERTIFICATE OF INCORPORATION RELATING
                   TO INCREASED AUTHORIZATION OF COMMON STOCK

       The Board of Directors has  unanimously  approved,  and recommends to the
stockholders  for  adoption,  an  amendment  to  the  Company's  Certificate  of
Incorporation,  as set forth in Exhibit A hereto, that would increase the number
of shares of Common Stock  authorized  for issuance from  6,000,000 to 7,500,000
shares.

       The Board of Directors  believes that an increase in the number of shares
of authorized  Common Stock as  contemplated  by this Proposal would benefit the
Company and its stockholders by giving the Company the needed flexibility in its
corporate planning and in responding to developments in the Company's  business,
including  possible  financing  and  acquisition  transactions,  stock splits or
dividends  and  other  general  corporate  purposes.  At this  time the Board of
Directors does not have any specific plans for issuing these shares.

       The increase in the number of shares  authorized  for  issuance  will not
have any immediate effect on the rights of existing  stockholders.  However, the
Board of  Directors  will  have the  authority  to issue the  authorized  shares
without requiring future stockholders' approval of such issuances, except as may
be required by applicable law or stock exchange regulations.  To the extent that
additional  authorized  shares are issued in the future,  they will decrease the
existing stockholders? percentage equity ownership and, depending upon the price
at which they are issued,  could be dilutive to the existing  stockholders.  The
holders of Common Stock have no preemptive rights.

       The Board of Directors could use the additional shares of Common Stock to
discourage an attempt to change  control of the Company.  However,  the Board of
Directors  has no present  intention  of issuing any shares of Common  Stock for
such  purposes  and this  Proposal is not being  recommended  in response to any
specific effort of which the Company is aware to obtain control of the Company.

     Approval of Proposal No. 2 requires the affirmative vote of the holders of
a majority of the outstanding shares of Common Stock entitled to vote thereon.

       THE BOARD OF DIRECTORS BELIEVES THAT THE ADOPTION OF THE AMENDMENT TO THE
CERTIFICATE OF  INCORPORATION  TO INCREASE THE SHARES OF COMMON STOCK AUTHORIZED
FOR  ISSUANCE TO  7,500,000  IS IN THE BEST  INTEREST OF ALL  STOCKHOLDERS  AND,
ACCORDINGLY, RECOMMENDS A VOTE "FOR" PROPOSAL NO 2.


                                 PROPOSAL NO. 3

                        SELECTION OF PRINCIPAL ACCOUNTANT

       Ernst & Young LLP served  during the  Company's  year ended  December 31,
1998, as its independent  certified public  accountants and has been selected by
the Board of Directors to serve as the Company's  independent  certified  public
accountants  for  the  current  fiscal  year,  subject  to  ratification  by the
stockholders of the Company. The Board of Directors expects that representatives
of Ernst & Young LLP will be present at the Annual Meeting of Stockholders, with
the opportunity to make a statement if they so desire,  and will be available to
respond to appropriate questions.


       THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" PROPOSAL NO. 3.

                                  OTHER MATTERS

       The Board of Directors knows of no other matters to be brought before the
meeting.  If any  other  matters  are  properly  presented,  however,  or if any
question  arises as to whether any matter has been  properly  presented and is a
proper  subject for  stockholder  action,  the  persons  named as proxies in the
accompanying  proxy  intend  to vote the  shares  represented  by such  proxy in
accordance with their best judgment.


<PAGE>




                              STOCKHOLDER PROPOSALS

       The  stockholders  may present  proposals for  consideration  at the 2000
Annual  Meeting  of  Stockholders  to the  Company  for  inclusion  in its proxy
materials for such meeting.  Any such proposal should be submitted in writing in
accordance with  Securities and Exchange  Commission  rules to Concepts  Direct,
Inc.,  2950 Colorful  Avenue,  Longmont,  Colorado 80504,  Attention:  Corporate
Secretary.  Stockholder  proposals  must be received by December 2, 1999,  to be
included in the proxy materials for the 2000 Annual Meeting.

       For proposals  stockholders properly bring before the 2000 Annual Meeting
of Stockholders,  the Company will have unrestricted use of discretionary voting
authority if it does not receive prior written notice of an intent to submit any
such  proposal  at the  meeting.  For  the  Company's  2000  Annual  Meeting  of
Stockholders, this notice must be received by February 15, 2000.



                               FURTHER INFORMATION

       The Company will provide  without charge to each person from whom a proxy
is solicited  by the Board of  Directors,  upon the written  request of any such
person,  a copy of the  Company's  annual  report on Form  10-K,  including  the
financial  statements  and  schedules  thereto,  required  to be filed  with the
Securities and Exchange  Commission  pursuant to the Securities  Exchange Act of
1934 for the Company's fiscal year ended December 31, 1998. Such written request
should  be sent to  Concepts  Direct,  Inc.,  2950  Colorful  Avenue,  Longmont,
Colorado 80504, Attention: Corporate Secretary.


                                            By Order of the Board of Directors



                                            H. FRANKLIN MARCUS, JR.
                                            Secretary



March 31, 1999



<PAGE>



                                                                      Exhibit A

                                 PROPOSAL NO. 2

        The Fourth Section of the Certificate of Incorporation is proposed to be
restated in its entirety as follows:

     "Fourth: That the total number of shares which the corporation shall have
authority to issue is 7,500,000 shares of Common Stock, and the par value of
each share is $.10 per share."


<PAGE>

                             CONCEPTS DIRECT, INC.
              PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
         FOR ANNUAL MEETING OF STOCKHOLDERS TO BE HELD APRIL 30, 1999

The undersigned having received the Annual Report to the Stockholders and the
accompanying Notice of Annual Meeting of Stockholders and Proxy Statement dated
March 31, 1999, hereby appoints H. Franklin Marcus, Jr., and Robert L. Burrus,
Jr. (each with power to act alone and with power of substitution) as proxies
and hereby authorizes them to represent and vote, as directed below, all the
shares of common stock of Concepts Direct, Inc. (the "Company"), held of record
by the undersigned on March 5, 1999, at the annual meeting of stockholders to
be held on April 30, 1999, and any adjournments thereof.

<TABLE>
<S>                           <C>                                  <C>
1. ELECTION OF DIRECTORS      [ ] FOR all nominees listed below    [ ] WITHHOLD
                                                                       AUTHORITY
                                                                       to vote for all nominees
                                                                       listed below

     Virginia B. Bayless, Robert L. Burrus, Jr., Michael T. Buoncristiano,
    Stephen R. Polk, Phillip D. White, Phillip A. Wiland, J. Michael Wolfe

(INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, WRITE
                    THE NOMINEE'S NAME ON THE LINE PROVIDED BELOW.)


- --------------------------------------------------------------------------------
2. Adoption of the amendment to the Certificate of Incorporation to increase
 the shares of Common Stock authorized for issuance from 6,000,000 to
 7,500,000.

          [ ] FOR    [ ] AGAINST    [ ] ABSTAIN




3. Ratification of the selection of Ernst & Young LLP as independent
accountants for the year 1999.

          [ ] FOR    [ ] AGAINST    [ ] ABSTAIN

4. IN THEIR DISCRETION the proxies are authorized to vote such other business
 as may properly come before the meeting and any adjournments thereof.

This proxy, when properly executed, will be voted as directed. Where no
direction is given, this proxy will be voted FOR all nominees as director
listed above and FOR Proposals 2 and 3.

Any proxy or proxies previously given for the meeting are revoked.

                                            Please sign your names(s) exactly
                                            as shown below. If signer is a
                                            corporation, please sign the full
                                            corporate name by duly authorized
                                            officer. If an attorney, guardian,
                                            administrator, executor, or
                                            trustee, please give full title as
                                            such. If a partnership, please sign
                                            in partnership name by authorized
                                            person.

                                            Dated:
                                            ------------------------------ 1999



                                          ------------------------------------
                                          ------------------------------------
PLEASE COMPLETE, DATE, SIGN, AND RETURN THIS PROXY PROMPTLY IN THE ENCLOSED
                                   ENVELOPE.
</TABLE>




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