CONCEPTS DIRECT INC
SC 13D/A, 1999-12-10
CATALOG & MAIL-ORDER HOUSES
Previous: GENERAL SURGICAL INNOVATIONS INC, SC 13G/A, 1999-12-10
Next: MUNIYIELD NEW JERSEY INSURED FUND INC, N-30D, 1999-12-10




<PAGE>

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 13D

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO. 14)*

                              Concepts Direct, Inc.
                              ---------------------
                                (Name of Issuer)


                          Common Stock, $.10 par value
                         ------------------------------
                         (Title of Class of Securities)


                                    206013104
                                 --------------
                                 (CUSIP Number)


Mr. Lance Laifer                            Gerald Adler
Laifer Capital Management, Inc.             Swidler Berlin Shereff Friedman, LLP
Hilltop Partners, L.P.                      405 Lexington Avenue
114 West 47th Street                        New York, New York 10174
New York, New York 10036 (212) 268-8048     (212) 758-9500
- --------------------------------------------------------------------------------
            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)

                                December 1, 1999
                     ---------------------------------------
                     (Date of Event which Requires Filing of
                                 this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
statement because of Rule 13d-1(b) (3) or (4), check the following: [ ].

Note: Six copies of this statement, including all exhibits, should be filed with
the Commission. See Rule 13d-1(a) for other parties to whom copies are to be
sent.

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).


<PAGE>

                                 SCHEDULE 13D

- -------------------------                             --------------------------
CUSIP No. 206013104                                   Page 2 of 8 Pages
- -------------------------                             --------------------------

- -------------------------------------------------------------------------------
1     |      NAME OF REPORTING PERSON
      |      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
      |
      |      Hilltop Partners, L.P.
      |
- -------------------------------------------------------------------------------
      |
2     |      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*         (a) |_|
      |                                                                (b) |_|
- --------------------------------------------------------------------------------
3     |      SEC USE ONLY
      |
- --------------------------------------------------------------------------------
4     |      SOURCE OF FUNDS*
      |
      |       WC
- --------------------------------------------------------------------------------
5     |      CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
      |      TO ITEMS 2(d) OR 2(e)
      |                                                                    |_|
- --------------------------------------------------------------------------------
6     |      CITIZENSHIP OR PLACE OF ORGANIZATION
      |
      |      Delaware
- --------------------------------------------------------------------------------
                                   |  7  |   SOLE VOTING POWER
                                   |     |
                                   |     |   540,700
      NUMBER OF SHARES             |-----|--------------------------------------
        BENEFICIALLY               |  8  |   SHARED VOTING POWER
       OWNED BY EACH               |     |
      REPORTING PERSON             |     |   0
            WITH                   |-----|--------------------------------------
                                   |  9  |   SOLE DISPOSITIVE POWER
                                   |     |
                                   |     |    540,700
                                   |-----|--------------------------------------
                                   |  10 |   SHARED DISPOSITIVE POWER
                                   |     |
                                   |     |   0
- --------------------------------------------------------------------------------
11  |   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
    |   540,700
- --------------------------------------------------------------------------------
12  |   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
    |   SHARES*
    |                                                                    |_|
- --------------------------------------------------------------------------------
13  |   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
    |
    |   10.9%
- --------------------------------------------------------------------------------
14  |    TYPE OF REPORTING PERSON*
    |
    |    PN
- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
      (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.


<PAGE>

                                 SCHEDULE 13D

- -------------------------                             --------------------------
CUSIP No. 206013104                                   Page 3 of 8 Pages
- -------------------------                             --------------------------

- -------------------------------------------------------------------------------
1     |      NAME OF REPORTING PERSON
      |      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
      |
      |      Laifer Capital Management, Inc.
      |
- -------------------------------------------------------------------------------
      |
2     |      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*         (a) |_|
      |                                                                (b) |_|
- --------------------------------------------------------------------------------
3     |      SEC USE ONLY
      |
- --------------------------------------------------------------------------------
4     |      SOURCE OF FUNDS*
      |
      |       WC
- --------------------------------------------------------------------------------
5     |      CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
      |      TO ITEMS 2(d) OR 2(e)
      |                                                                    |_|
- --------------------------------------------------------------------------------
6     |      CITIZENSHIP OR PLACE OF ORGANIZATION
      |
      |      Delaware
- --------------------------------------------------------------------------------
                                   |  7  |   SOLE VOTING POWER
                                   |     |
                                   |     |   606,000
      NUMBER OF SHARES             |-----|--------------------------------------
        BENEFICIALLY               |  8  |   SHARED VOTING POWER
       OWNED BY EACH               |     |
      REPORTING PERSON             |     |   0
            WITH                   |-----|--------------------------------------
                                   |  9  |   SOLE DISPOSITIVE POWER
                                   |     |
                                   |     |   606,000
                                   |-----|--------------------------------------
                                   |  10 |   SHARED DISPOSITIVE POWER
                                   |     |
                                   |     |   477,300
- --------------------------------------------------------------------------------
11  |   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
    |   1,083,300
- --------------------------------------------------------------------------------
12  |   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
    |   SHARES*
    |                                                                    |_|
- --------------------------------------------------------------------------------
13  |   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
    |
    |   21.8%
- --------------------------------------------------------------------------------
14  |    TYPE OF REPORTING PERSON*
    |
    |    CO, IA
- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
      (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.


<PAGE>

                                 SCHEDULE 13D

- -------------------------                             --------------------------
CUSIP No. 206013104                                   Page 4 of 8 Pages
- -------------------------                             --------------------------

- -------------------------------------------------------------------------------
1     |      NAME OF REPORTING PERSON
      |      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
      |
      |      Lance Laifer
      |
- -------------------------------------------------------------------------------
      |
2     |      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*         (a) |_|
      |                                                                (b) |_|
- --------------------------------------------------------------------------------
3     |      SEC USE ONLY
      |
- --------------------------------------------------------------------------------
4     |      SOURCE OF FUNDS*
      |
      |       WC
- --------------------------------------------------------------------------------
5     |      CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
      |      TO ITEMS 2(d) OR 2(e)
      |                                                                    |_|
- --------------------------------------------------------------------------------
6     |      CITIZENSHIP OR PLACE OF ORGANIZATION
      |
      |      Delaware
- --------------------------------------------------------------------------------
                                   |  7  |   SOLE VOTING POWER
                                   |     |
                                   |     |   606,000
      NUMBER OF SHARES             |-----|--------------------------------------
        BENEFICIALLY               |  8  |   SHARED VOTING POWER
       OWNED BY EACH               |     |
      REPORTING PERSON             |     |   0
            WITH                   |-----|--------------------------------------
                                   |  9  |   SOLE DISPOSITIVE POWER
                                   |     |
                                   |     |    606,000
                                   |-----|--------------------------------------
                                   |  10 |   SHARED DISPOSITIVE POWER
                                   |     |
                                   |     |   477,300
- --------------------------------------------------------------------------------
11  |   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
    |   1,083,300
- --------------------------------------------------------------------------------
12  |   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
    |   SHARES*
    |                                                                    |_|
- --------------------------------------------------------------------------------
13  |   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
    |
    |   21.8%
- --------------------------------------------------------------------------------
14  |    TYPE OF REPORTING PERSON*
    |
    |    IN
- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
      (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.

<PAGE>


                          SCHEDULE 13D AMENDMENT NO. 14
                              CONCEPTS DIRECT, INC.

     This Amendment No. 14 to the Statement on Schedule 13D (as defined below)
amends and supplements the Statement on Schedule 13D relating to the event date
of August 4, 1994 (the "Schedule 13D") filed by Hilltop Partners, L.P., Laifer
Inc. (Laifer Inc. has subsequently changed its name to Laifer Capital
Management, Inc.) and Lance Laifer (the "Reporting Persons"), Amendment No. 1 to
the Schedule 13D relating to the event date of December 30, 1994, Amendment No.
2 to the Schedule 13D relating to the event date of March 23, 1995, Amendment
No. 3 to the Schedule 13D relating to the event date of May 9, 1995, Amendment
No. 4 to the Schedule 13D relating to the event date of October 25, 1995,
Amendment No. 5 to the Schedule 13D relating to the event date of March 12,
1996, Amendment No. 6 to the Schedule 13D relating to the event date of August
14, 1996, Amendment No. 7 to the Schedule 13D relating to the event date of
January 21, 1997, Amendment No. 8 to the Schedule 13D relating to the event date
of May 9, 1997, Amendment No. 9 to the Schedule 13D relating to the event date
of July 3, 1997, Amendment No. 10 to the Schedule 13D relating to the event date
of July 22, 1997, Amendment No. 11 to the Schedule 13D relating to the event
date of October 31, 1997, Amendment No. 12 to the Schedule 13D relating to the
event date of January 6, 1998 and Amendment No. 13 to the Schedule 13D relating
to the event date of January 4, 1999, each relating to the common stock, par
value $.10 per share (the "Common Stock"), of Concepts Direct, Inc. (the
"Issuer"). The above-referenced Statement on Schedule 13D, Amendment No. 1 to
the Schedule 13D, Amendment No. 2 to the Schedule 13D, Amendment No. 3 to the
Schedule 13D, Amendment No. 4 to the Schedule 13D, Amendment No. 5 to the
Schedule 13D, Amendment No. 6 to the Schedule 13D, Amendment No. 7 to the
Schedule 13D, Amendment No. 8 to the Schedule 13D, Amendment No. 9 to the
Schedule 13D, Amendment No. 10 to the Schedule 13D, Amendment No. 11 to the
Schedule 13D, Amendment No. 12 to the Schedule 13D and Amendment No. 13 to the
Schedule 13D are collectively referred to herein as the "Schedule 13D."
Capitalized terms used herein and not defined herein shall have the meanings
assigned thereto in the Schedule 13D.

Item 5.  Interest in Securities of the Issuer

     Item 5 of the Schedule 13D is hereby amended to read in its entirety as
follows:

     (a) Hilltop is the beneficial owner of 540,700 shares (10.9%) of the Common
Stock.

     Laifer Capital Management, Inc. is the beneficial owner of 1,083,300 shares
(21.8%) of Common Stock. The 1,083,300 shares of Common Stock beneficially owned
by Laifer Capital Management, Inc. include:

          (i) 540,700 shares of Common Stock beneficially owned by Laifer
     Capital Management, Inc. in its capacity as General Partner of and
     Investment Advisor to Hilltop, which shares have been described above; and

          (ii) 542,600 shares of Common Stock beneficially owned by Laifer
     Capital Management, Inc. in its capacity as Investment Advisor to (A)
     various Wolfson family entities ("Wolfson"), One State Street Plaza, New
     York 10004-1505 and (B) Hilltop Offshore Limited


                                        5

<PAGE>

     ("Offshore"), a Cayman Islands company, c/o Consolidated Fund
     Management Limited, P.O. Box HM 2257, Par La Ville Place, Par La Ville
     Road, Hamilton HMJX, Bermuda (Wolfson and Offshore are collectively
     referred to herein as the "Clients").

     Lance Laifer, as President, sole director and principal stockholder of
Laifer Capital Management, Inc. is the beneficial owner of the 1,083,300 shares
of Common Stock beneficially owned by Laifer Capital Management, Inc. as
described above.

     The number of shares beneficially owned by each of the Reporting Persons
and the percentage of outstanding shares presented thereby, have been computed
in accordance with Rule 13d-3 under the Securities Exchange Act of 1934, as
amended. The percentage of ownership of the Reporting Persons is based on
4,977,952 outstanding shares of Common Stock on October 22, 1999 as reported in
the Issuer's Quarterly Report on Form 10-Q for the period ended September 30,
1999.

     (b) Hilltop has the sole power (i) to vote or to direct the voting of and
(ii) to dispose and to direct the disposition of the 540,700 shares of Common
Stock beneficially owned by it. Hilltop's power to vote and dispose of its
shares rests with Laifer Capital Management, Inc., in its capacity as Hilltop's
General Partner.

     Laifer Capital Management, Inc. has the sole power (i) to vote and to
direct the voting of and (ii) to dispose and direct the disposition of the
540,700 shares of Common Stock beneficially owned by it in its capacity as the
General Partner of Hilltop. Laifer Capital Management, Inc. has the sole power
(i) to vote and to direct the voting of and (ii) to dispose and direct the
disposition of the 65,300 shares of Common Stock owned by Offshore. Laifer
Capital Management, Inc. shares with Wolfson the power to dispose and direct the
disposition of the 477,300 shares of Common Stock owned by Laifer Capital
Management, Inc. in its capacity as Investment Advisor to Wolfson. Wolfson
retains the sole power to vote and direct the voting of the shares of Common
Stock owned by it.

     (c) Certain of the Reporting Persons purchased shares of Common Stock of
the Issuer during the last sixty days. Except as indicated, all such shares were
purchased on the open market. Additional information concerning said
transactions is contained on Annex A hereto.

     (d) Not applicable.

     (e) Not applicable.

                                        6
<PAGE>


SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Dated: December 9, 1999

                                        HILLTOP PARTNERS, L.P.

                                        By: LAIFER CAPITAL MANAGEMENT, INC.,
                                            as General Partner


                                        By: /s/ Lance Laifer
                                            ------------------------------------
                                            Lance Laifer, President


                                        LAIFER CAPITAL MANAGEMENT, INC.


                                        By: /s/ Lance Laifer
                                            ------------------------------------
                                            Lance Laifer, President


                                        /s/ Lance Laifer
                                        ----------------------------------------
                                        LANCE LAIFER


                                        7

<PAGE>
                                     Annex A

<TABLE>
<CAPTION>

                                               Laifer        Hilltop        Wolfson        Offshore
  Date               Price        Comm        # Shares       # Shares       # Shares       # Shares
<S>                  <C>          <C>         <C>            <C>            <C>            <C>
11/19/99             $8.00          -           6,000            0            6,000            0
11/23/99              8.50          -             500            0              500            0
11/30/99              9.2321        -           3,500            0            3,500            0
11/30/99              9.875         -           1,200            0            1,200            0
12/02/99             11.00         .05            100            0              100            0
</TABLE>






                                        8




© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission