CONCEPTS DIRECT INC
DEF 14A, 2000-04-03
CATALOG & MAIL-ORDER HOUSES
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                            SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant (X)
Filed by a Party other than the Registrant ( )

Check the appropriate box:


( )  Preliminary Proxy Statement           (  )  Confidential, for Use of the
                                                 Commission Only (as permitted
                                                 by Rule 14a-6(e)(2))
(X)  Definitive Proxy Statement
( )  Definitive Additional Materials
( )  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12


                              CONCEPTS DIRECT, INC.
                (Name of Registrant as Specified in its Charter)


      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

(X)  No fee required

( )  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1)  Title of each class of securities to which transaction applies:

     2)  Aggregate number of securities to which transaction applies:

     3)  Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):

     4)  Proposed maximum aggregate value of transaction:

     5)  Total fee paid:

( )  Fee paid previously with preliminary materials.

( )  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
     paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule, or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:


<PAGE>

                              CONCEPTS DIRECT, INC.

                              2950 Colorful Avenue
                            Longmont, Colorado 80504

                               -------------------

                    Notice of Annual Meeting of Stockholders

                            To Be Held on May 2, 2000

                               -------------------

TO THE STOCKHOLDERS OF CONCEPTS DIRECT, INC.:

         The Annual  Meeting of  Stockholders  of  Concepts  Direct,  Inc.  (the
"Company")  will  be held  at the  Company  offices  at  2950  Colorful  Avenue,
Longmont,  Colorado  80504,  on May 2, 2000, at 9:00 A.M.,  local time,  for the
following purposes:

          1.        To elect seven directors for the ensuing year;

          2.        To  ratify  the  appointment  of  Ernst &  Young  LLP as the
                    independent  public  accountants  for  the  Company  for the
                    fiscal year ending December 31, 2000; and

          3.        To transact such other  business as may properly come before
                    the meeting or any adjournments thereof.

         The close of  business  on March 6, 2000 has been  fixed as the  record
date for the  Annual  Meeting.  All  stockholders  of record as of that date are
entitled to notice of and to vote at the meeting and any adjournments thereof.

         A copy of the Company's  Annual Report to  Stockholders  for the fiscal
year ended December 31, 1999, is included with this Proxy Statement.

                                     By Order of the Board of Directors

                                     H. Franklin Marcus, Jr.
                                     Secretary

April 3, 2000

PLEASE SIGN, DATE AND RETURN THE ENCLOSED PROXY.  YOU MAY WITHDRAW THIS PROXY AT
ANY TIME BEFORE YOUR SHARES ARE  ACTUALLY  VOTED AND MAY VOTE YOUR OWN SHARES IF
YOU ATTEND THE MEETING IN PERSON.


<PAGE>

                              CONCEPTS DIRECT, INC.

                              2950 Colorful Avenue
                            Longmont, Colorado 80504

                                 PROXY STATEMENT
                     TO BE MAILED ON OR ABOUT APRIL 5, 2000
                                       FOR
                         ANNUAL MEETING OF STOCKHOLDERS
                             TO BE HELD MAY 2, 2000

       The  enclosed  proxy  is  solicited  by and on  behalf  of the  Board  of
Directors of Concepts Direct, Inc. (the "Company") for use at the Annual Meeting
of  Stockholders  of the  Company  to be held May 2, 2000,  or any  adjournments
thereof.   If   sufficient   proxies  are  not  returned  in  response  to  this
solicitation,  supplementary  solicitations may be made by mail or by telephone,
telegraph,  electronic means or personal interview by directors,  officers,  and
regular  employees  of  the  Company,  none  of  whom  will  receive  additional
compensation for these services.  Costs of solicitation of proxies will be borne
by  the  Company,  which  will  reimburse  banks,  brokerage  firms,  and  other
custodians,  nominees,  and  fiduciaries for reasonable  out-of-pocket  expenses
incurred by them in forwarding proxy materials to the beneficial owners of stock
held by them. The Company has also retained Corporate  Investor  Communications,
Inc.,  of Carlstadt,  New Jersey,  to assist in the  solicitation  of proxies of
stockholders  whose  shares are held in street name by brokers,  banks and other
institutions at an approximate cost of $1,000 plus out-of-pocket  expenses. Such
solicitation will be made by mail or by telephone,  telegraph,  electronic means
or personal interview. These costs will also be borne by the Company.

       The shares  represented by all properly  executed proxies received by the
Secretary  of the Company and not revoked  will be voted for the election of the
directors nominated and for the ratification of Ernst & Young LLP as independent
public accountants for the Company for the fiscal year ending December 31, 2000,
unless the  stockholder  directs  otherwise  in the proxy,  in which  event such
shares  will be voted in  accordance  with  such  directions.  Any  proxy may be
revoked at any time  before the shares to which it relates  are voted  either by
giving written notice delivered to the Secretary of the Company (which may be in
the form of a  substitute  proxy) or by  attending  the  meeting  and  voting in
person.

                                     Page 1
<PAGE>

       The Board of  Directors  has fixed the close of business on March 6, 2000
as the record date for the Annual  Meeting.  In accordance  with applicable law,
all the stockholders of record on the record date are entitled to receive notice
of, and to vote at, the Annual  Meeting  and any  adjournments  thereof.  On the
record date there were issued and outstanding  4,985,618 shares of the Company's
common stock,  $.10 par value (the "Common  Stock").  All of such shares were of
one class, with equal voting rights,  and each holder thereof is entitled to one
vote on all matters voted on at the Annual Meeting for each share  registered in
such  holder's  name.  Presence  in person or by proxy of holders  of  2,492,810
shares  of  Common  Stock  will  constitute  a  quorum  at the  Annual  Meeting.
Abstentions,  votes  withheld in the election of directors and broker  non-votes
are counted as present for purposes of  determining a quorum.  Assuming a quorum
is present,  the directors  shall be elected by a plurality of votes cast by the
holders of shares  represented and entitled to vote at the Annual Meeting.  With
regard  to the  election  of  directors,  stockholders  may vote in favor of all
nominees,  withhold their votes as to all nominees or withhold their votes as to
specific  nominees.  Votes withheld and broker  non-votes will have no effect on
the outcome of the election of directors. The affirmative vote by the holders of
a majority of the shares of Common  Stock  voting at the Annual  Meeting will be
required  to act on all  other  matters  to  come  before  the  Annual  Meeting,
including the  ratification of the selection of Ernst & Young LLP as independent
auditors for the current fiscal year. With respect to all proposals presented to
stockholders  other than the election of directors,  abstentions  are counted as
votes  against in  tabulations  of the votes cast on proposals,  whereas  broker
non-votes  are not counted for  purposes of  determining  whether a proposal has
been approved.

           STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

       The table below sets forth information  regarding beneficial ownership as
of March 6, 2000 of Common Stock by the Company's  directors  individually,  the
executive  officers named in the Summary  Compensation Table  individually,  the
Company's  directors and executive officers as a group, and persons known to the
Company to be beneficial owners of more than 5% of the Common Stock.

           Name and Address of              Amount and Nature of        Percent
            Beneficial Owner             Beneficial Ownership(1)       of Class
            ----------------             -----------------------       --------

Executive Officers and Directors
- --------------------------------


Phillip A. Wiland                                   1,322,900(2)          25.83
2950 Colorful Avenue
Longmont, CO  80504

Virginia B. Bayless                                    13,500                 *
835 S. Garfield
Denver, CO  80209

Michael T. Buoncristiano                               63,063(3)           1.23
409 Washington Street, Suite 398
Hoboken, NJ  07030

Robert L. Burrus, Jr.                                  15,333                 *
One James Center
Richmond, VA  23219

H. Franklin Marcus, Jr.                                93,196              1.82
2950 Colorful Avenue
Longmont, CO  80504

Phillip D. White
200 Camden Place
Boulder, CO  80302                                     86,433(4)           1.69



                                     Page 2
<PAGE>

J. Michael Wolfe                                      208,000              4.06
2950 Colorful Avenue
Longmont, CO  80504

Stephen R. Polk                                       115,333(5)           2.25
26955 Northwestern Highway
Southfield, MI  48034

All Directors and Executive Officers                1,932,848(6)          38.47
 as a Group (9 Persons)

5% Owners
- ---------

Laifer Capital Management, Inc.                     1,083,300(7)          21.15
114 West 47th Street
New York, NY  10036

Safeco Asset Management Company                       914,700(8)          17.86
601 Union Street
Seattle, WA  98101
- ----------------

       * Does not exceed 1% of the outstanding shares of the Company

         (1) Except as described in footnotes (2), (3), (4) and (5) below,  each
individual has sole voting power and sole  investment  power with respect to the
Common Stock set forth opposite his name.  Includes,  as to Ms.  Bayless,  2,000
shares,  as to Mr. Polk, 2,667 shares,  as to Messrs.  Buoncristiano,  White and
Burrus,  5,333 shares each, as to Mr. Marcus and Mr. Wiland,  18,000 shares each
and as to Mr.  Wolfe,  36,000  shares of Common  Stock,  which could be acquired
through exercise of stock options within 60 days.

         (2) Includes  1,310,000 shares owned in joint tenancy by Mr. Wiland and
his wife,  who share voting and  investment  power as to the shares,  and 12,900
shares held by Mr. Wiland as custodian for his minor  children under the Uniform
Gifts to Minors  Act and for which Mr.  Wiland has sole  voting  and  investment
power.

         (3) Includes  62,063  shares owned  directly by Mr.  Buoncristiano  and
1,000  shares  with which he shares  voting and  dispositive  power with  Louise
Buoncristiano.

         (4) Includes 74,633 shares owned directly by Mr. White and 9,700 shares
held in a family limited  partnership and 2,100 owned by his child for which Mr.
White has shared voting and investment power.

         (5)  Stephen R. Polk,  a Director  of the  Company,  is Chairman of the
Board and Chief Executive Officer of R.L. Polk & Co., and may by virtue of these


                                     Page 3
<PAGE>

positions be deemed to share  voting and  investment  power over 100,000  shares
owned by R.L. Polk & Co. Mr. Polk  disclaims  beneficial  ownership and any such
shared control of shares owned by R.L. Polk & Co.

         (6)  Includes  102,666  shares of Common  Stock which could be acquired
through  exercise  of stock  options  within 60 days.  Beneficial  ownership  of
100,000 shares is disclaimed.

         (7)  Ownership  information  is  based  on the  Schedule  13D  filed on
December 10, 1999.  According to this Schedule 13D,  Laifer Capital  Management,
Inc.  holds 606,000  shares with sole voting and  dispositive  power and 477,300
shares with shared dispositive power.

         (8) Ownership information is based on the Schedule 13G filed on January
28, 2000.  According to the Schedule 13G, Safeco Asset Management  Company is an
investment  advisor and the reported shares are owned beneficially by registered
investment  companies  for which Safeco Asset  Management  serves as  investment
advisor,  as follows:  Safeco  Common  Stock  Trust,  479,500  shares and Safeco
Resources Series Trust,  435,200 shares.  Safeco Asset Management Company shares
voting and dispositive power.


                                     Page 4
<PAGE>
                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

       Action will be taken at the Annual  Meeting to elect a Board of Directors
of  seven  members.  Unless  otherwise  instructed  on  the  proxy,  the  shares
represented by proxies will be voted for the election as directors of all of the
nominees  named below.  Each of the  nominees has  consented to being named as a
nominee and has agreed  that,  if elected,  he or she will serve on the Board of
Directors  for  a  term  which  will  run  until  the  next  annual  meeting  of
stockholders  and until his or her successor  has been  elected.  If any nominee
becomes  unavailable  for any reason,  the shares  represented by proxies may be
voted for a substitute nominee designated by the Board of Directors.

       The following table sets forth certain information as to the nominees.

Name, Age, Principal Occupation                                         Director
     and other information                                                Since
- -------------------------------                                         --------

PHILLIP A. WILAND (53)                                                      1992
  Chairman of the Company since 1992.
  Chief Executive Officer of the Company
  from 1992 until 2000.  Chief Executive Officer
  of iConcepts, Inc. and BOTWEB, Inc. beginning
  in 2000.  President and Chief Executive Officer
  of Wiland Services, Inc. from 1971 to 1992.

VIRGINIA B. BAYLESS (44)                                                    1998
  President of Bayless & Associates, Inc., a
  strategic financial planning services company,
  since 1993. Vice President and stockholder, The
  Wallach Company, an investment banking company
  specializing in mergers and acquisitions, from
  1986 to 1992.

MICHAEL T. BUONCRISTIANO (58)                                               1992
  President, AVANTI! Marketing Solutions, Inc.
  since 1990.  Executive Vice President of Wiland
  Services, Inc. from 1986 to 1989.

ROBERT L. BURRUS, JR. (65)                                                  1992
  Chairman, Law Firm of McGuire, Woods, Battle &
  Boothe LLP, Richmond, Virginia, since 1990.
  Director, CSX Corporation, Heilig-Meyers
  Company, S&K Famous Brands, Inc.
  and Smithfield Foods, Inc.


                                     Page 5
<PAGE>

Name, Age, Principal Occupation                                         Director
     and other information                                                Since
- -------------------------------                                         --------

STEPHEN R. POLK (44)                                                        1992
  Chairman of the Board and Chief Executive Officer, R.L.
  Polk & Co., a direct marketing company, since 1994.
  Previous employment with R.L. Polk & Co. includes
  position as President, 1990 to 1994.

PHILLIP D. WHITE (53)                                                       1992
  Associate Professor and past Chairman of
  Marketing, College of Business and Administration,
  University of Colorado at Boulder since 1976 (on
  leave).  Lecturer and writer on marketing.  Ph.D.
  in Marketing, University of Texas, 1976.  President,
  Phillip D. White & Associates, Inc. since 1996.

J. MICHAEL WOLFE (41)                                                       1998
  President and Chief Operating Officer of the
  Company since 1992 and Chief Executive Officer
  beginning in 2000. Vice President of Wiland
  Services from 1987 to 1992.

                      MEETINGS AND COMMITTEES OF THE BOARD

       The Board of Directors  held five meetings  during 1999.  Each  incumbent
director attended 75% or more of the aggregate of (1) such meetings of the Board
of Directors and (2) the total number of meetings held by all  committees of the
Board of Directors on which he or she served.

Committees of the Board

       The  standing  committees  of the  Board of  Directors  include  an Audit
Committee and a Compensation and Nominations Committee.

       Messrs.  Polk, White and Buoncristiano and Ms. Bayless are the members of
the Audit Committee, which met four times in 1999. The Audit Committee's primary
functions  are to monitor and to review on behalf of the Board of Directors  the
Company's financial reports and financial reporting structure;  internal control
structure regarding finance,  accounting and financial reporting; and compliance
with law. In carrying out its  responsibilities,  the Audit  Committee  annually
reviews the independence  and performance of the Company's  outside auditors and
recommends  to the Board of  Directors  the firm to be  employed  to conduct the
annual  financial  audit.  The  Audit  Committee  reports  to the full  Board of
Directors on all matters within the Audit Committee's responsibilities.



                                     Page 6
<PAGE>

       Messrs.  Burrus,  Polk,  White and  Buoncristiano  are the members of the
Compensation  and  Nominations  Committee,  which  met two  times in  1999.  The
principal functions of the Compensation and Nominations  Committee are to review
and set the direct and indirect  compensation  of the  directors and officers of
the Company, to administer the Company's incentive compensation and stock option
plans and to nominate  candidates to the Board of Directors.  The Committee also
considers  nominations  for director made by  stockholders  of the Company.  The
Committee  reviews the salaries  and bonuses for all officers and certain  other
executives, recommends special benefits and perquisites for management, consults
with management regarding employee benefits and general personnel policies,  and
recommends  persons to be  considered  for  election to the Board of  Directors,
membership on  committees of the Board of Directors,  and positions as executive
officers of the Company.  Recommendations by stockholders of persons to serve on
the Board of Directors  should be submitted to the  Compensation and Nominations
Committee in care of the Secretary of the Company. The stockholder  recommending
a  person  to serve  on the  Board of  Directors  should  submit  the  following
information by February 2, 2001 in writing to the Office of Secretary,  Concepts
Direct, Inc., 2950 Colorful Avenue,  Longmont,  Colorado 80504: (i) the name and
address of the stockholder who is recommending  the proposed  nominee;  (ii) the
name,  address,  and  principal  occupation of each  proposed  nominee;  (iii) a
representation  that the  stockholder  is entitled  to vote at such  meeting and
intends  to appear in person or by proxy at the  meeting;  and (iv) the  written
consent of each  proposed  nominee to serve as a director  of the  Company if so
elected.

Compensation of Directors

       The Company pays to each director who is not a Company employee an annual
retainer of $4,000 and $500 for each  meeting of the Board of  Directors  or any
committee  meeting  of the  Board  of  Directors  attended.  All  directors  are
reimbursed for travel  expenses  incurred as a result of service on the Board of
Directors.

       Directors who are not employees of the Company also receive  awards under
the 1998  Non-Employee  Directors  Stock Option Plan (the "1998 Plan") which was
approved at the April 24,  1998 Annual  Stockholders  Meeting.  They  previously
received  awards under the 1992  Non-Employee  Directors  Stock Option Plan (the
"1992 Plan") which  expired on May 1, 1998.  Stock option  grants under the 1992
Plan were automatic. Each eligible director of the Company on the effective date
of the 1992  Plan,  December  18,  1992,  automatically  received  an  option to
purchase 6,000 shares of Common Stock.  Each eligible  director newly elected by
the  Company's  stockholders  on and after the  effective  date of the 1992 Plan
automatically  received  options for 6,000  shares on the date the  director was
elected by the stockholders.  In addition, on the second anniversary of the date
on which an eligible  director  received his or her initial  grant of an option,
and biannually thereafter, each then eligible director automatically received an
option to acquire an  additional  4,000 shares of Common  Stock.  Option  grants
under the 1992 Plan are exercisable in annual increments of 33.3% commencing one
year following the date of grant. Under the 1998 Plan, the Board may make grants
of  options  to  directors  at the  times  and  in the  amounts  that  it  deems
appropriate. On December 15, 1998, Messrs. Buoncristiano, Burrus, Polk and White
were granted options for 4,000 shares under the 1998 Plan. The maximum number of
shares of Common  Stock  reserved for the 1998 Plan and the 1992 Plan are 52,000
and 80,000  respectively.  The exercise  price of the options  granted under the
1992 Plan and the 1998 Plan is the fair market  value of the Common Stock on the
date of the option grant.



                                     Page 7
<PAGE>

                             EXECUTIVE COMPENSATION

Summary Compensation Table

       The following  table sets forth,  for the years ended  December 31, 1997,
December 31, 1998,  and December  31,  1999,  certain  compensation  awarded to,
earned by, or paid to the Company's Chief Executive Officer and to the Company's
other executive  officers whose annual  compensation  exceeded  $100,000 for the
year ended December 31, 1999.
<TABLE>
<CAPTION>
                                                                                    |   Long Term    |
                                                                                    |    Compen-     |
                  Annual Compensation                                               |    sation      |
                                                                                    |    Awards      |
- ------------------------------------------------------------------------------------|----------------|
                                                                                    |  Securities    |
                                                                          Other     |  Underlying    |    All Other
                                                                          Annual    |    Options     |     Compen-
      Name and Principal                       Salary        Bonus       Compen-    |     /SARs      |     sation
           Position                 Year         ($)          ($)         sation    |      (#)       |     ($)(1)
- --------------------------------- ---------- ------------ ------------ -------------|----------------|------------------
<S>                                 <C>        <C>          <C>            <C>      |       <C>      |      <C>
Phillip A. Wiland,                  1999       259,161        -0-          (2)      |       0        |      4,004
Chairman and Chief Executive        1998       248,603        -0-                   |       0        |      4,130
Officer                             1997       198,723      60,840                  |       0        |      5,011
                                                                                    |                |
J. Michael Wolfe,                   1999       212,113        -0-          (2)      |       0        |      4,795
President and Chief Operating       1998       209,809        -0-                   |       0        |      4,494
Officer                             1997       178,084      54,383                  |       0        |      2,661
                                                                                    |                |
H. Franklin Marcus, Jr.             1999       101,828        -0-          (2)      |       0        |      2,280
Chief Financial Officer and         1998       102,832        -0-                   |       0        |      2,343
Secretary, Treasurer                1997        95,345      30,034                  |       0        |      3,033
</TABLE>

       (1) These  amounts  were paid by the  Company as  matching  contributions
under the Company's Retirement Savings Plan.

       (2) None of the named executive  officers received  perquisites in excess
of the lesser of $50,000 or 10% of  combined  salary and bonus for fiscal  1997,
1998 or 1999.


                                     Page 8
<PAGE>

Options/SAR Exercises and Year-End Value Table

       The following  table sets forth  information  concerning each exercise of
stock  options and SARs during the fiscal year ended  December 31, 1999 for each
of the executive officers named in the Summary Compensation Table and the fiscal
year-end value of unexercised options and SARs.
<TABLE>
<CAPTION>
Aggregated Option/SAR Exercises in Last Fiscal Year and FY-End Option/SAR Values
- -------------------------------------------------------------------------------------------------------------------------
                                                         Number of Securities             Value of
                                                         Underlying Unexercised           Unexercised In-the-Money
                                                         Options/SARs at                  Options/SARs at
                                                         12/31/99(#)                      12/31/99(2) ($)
                                                         -------------------------------- --------------------------------
                                 Shares         Value
                               Acquired on   Realized(1)
          Name                 Exercise(#)       ($)       Exercisable     Unexercisable    Exercisable    Unexercisable
- ---------------------------- -------------- ------------ --------------- ---------------- -------------- -----------------
<S>                                 <C>           <C>        <C>              <C>             <C>             <C>
Phillip A. Wiland                   0             0          18,000           32,000          179,200         130,080
J. Michael Wolfe                    0             0          36,000           34,000          369,200         151,280
H. Franklin Marcus, Jr.             0             0          18,000            6,000          184,600          58,040
</TABLE>

       (1) The value  realized  calculation is based on the fair market value of
the underlying stock on the date of exercise, minus the exercise price.

       (2) The  value  calculation  is  based on the  fair  market  value of the
underlying stock at year end, minus the exercise price.

           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

       Mr. Burrus, a member of the Compensation  and Nominations  Committee,  is
Chairman  and  partner of the law firm of McGuire,  Woods,  Battle & Boothe LLP,
which was  retained  as general  counsel by the  Company  during the fiscal year
ended  December 31,  1999,  and has been so retained  during the current  fiscal
year.

                            SECTION 16(a) COMPLIANCE

       Section  16(a) of the  Securities  Exchange Act  requires  the  Company's
officers and directors, and persons who own more than 10 percent of a registered
class of the  Company's  equity  securities,  to file reports of  ownership  and
changes  in  ownership  on  Forms 3, 4 and 5 with the  Securities  and  Exchange
Commission.  Officers,  directors and greater than 10 percent  stockholders  are
required by  regulation to furnish the Company with copies of all Forms 3, 4 and
5 which they file.

       Based solely on the  Company's  review of the copies of such forms it has
received and written  representations  from certain  reporting persons that they
were not  required  to file a Form 5 for  specified  fiscal  years,  the Company


                                     Page 9
<PAGE>

believes  that  all of its  officers,  directors  and  greater  than 10  percent
beneficial owners complied with all filing requirements  applicable to them with
respect to  transactions  during  fiscal 1999,  except that Mr. White filed late
reports  with  respect to  purchase  and sale  transactions  which  occurred  in
connection  with the  Company's  Common  Stock  during  such fiscal year and Mr.
Buoncristiano  filed late reports with respect to stock options exercised during
such fiscal year.

              REPORT OF THE COMPENSATION AND NOMINATIONS COMMITTEE

       General.  During the calendar  year ended  December 31, 1999 ("FY 1999"),
the  Compensation  and  Nominations  Committee  of the Board of  Directors  (the
"Committee") was comprised of four non-employee  directors,  Messrs.  Michael T.
Buoncristiano, Robert L. Burrus, Jr., Stephen R. Polk, and Phillip D. White. The
Committee  is  responsible  for setting  compensation  levels for the  Company's
executive officers and for overseeing the administration of the Concepts Direct,
Inc. 1999 Incentive  Compensation Plan (the "Incentive  Compensation  Plan") and
the Concepts  Direct,  Inc. 1992  Employee  Stock Option Plan (the "Stock Option
Plan").

       The Committee  reports its  decisions to the Board of  Directors.  It has
been the practice of the  Committee to meet with the Company's  Chief  Executive
Officer ("CEO") in reviewing the compensation of senior officers.

       The compensation of the Company's senior  executives is generally made up
of three components. These components are base salary, performance bonuses under
the  Incentive  Compensation  Plan,  and stock  options  granted under the Stock
Option Plan. At the Committee's discretion, an executive's compensation may also
include an award of stock  appreciation  rights under the Stock Option Plan.  No
stock appreciation rights were awarded by the Committee during 1999.

       An  executive  officer's  base  salary  is a  function  of the  executive
officer's  responsibilities.  The Committee  believes that the  compensation  of
executive officers should be closely aligned with the performance of the Company
on both a short-term and long-term basis.

       Prior to the beginning of 1999, the Committee  established the formula to
be used to determine  performance  bonuses for FY 1999.  The  Committee  set the
amount of the  potential  performance  bonus for each  executive  officer who is
eligible for a bonus as a percentage of such  executive  officer's  base salary.
Quarterly  and annual  bonuses are paid under the  Incentive  Compensation  Plan
based on the  performance  of the Company using a variety of measures  including
return on average equity, net profit,  earnings per share,  revenues, and market
capitalization.  The Committee's  decisions were incorporated into the Incentive
Compensation  Plan  which  was  ratified  by the  Board  after  approval  by the
Committee.  Each calendar  quarter,  executive  officers are eligible to receive
performance  bonuses  under  the  Incentive  Compensation  Plan.  The  Committee
believes  that an  executive  officer  should have an  opportunity  to receive a
performance bonus based on his or her performance during the applicable quarter.
For FY 1999, no bonuses were earned by the executive officers.

       The long-term  performance based compensation of executive officers takes
the form of stock  option  awards under the Stock  Option  Plan.  The  Committee
believes that compensation in the form of equity in the Company ensures that the


                                    Page 10
<PAGE>

executive  officers will have a continuing stake in the long-term success of the
Company and helps  further the  alignment of their  interests  with those of the
stockholders.  All options  granted under the Stock Option Plan have an exercise
price equal to the market price of the Company's Common Stock on the date of the
grant.  Thus, the stock options granted to an executive  officer will have value
only if the Company's stock price increases.

       In granting options under the Stock Option Plan, the Committee takes into
account each  executive  officer's  responsibilities,  relative  position in the
Company and past grants. The Committee does not follow an established formula in
awarding  stock  options.  Factors  considered  in making  option  awards to the
Company's officers include past grants, the importance of retaining the officer,
and the  potential  of the officer to  contribute  to the future  success of the
Company. During FY 1999, there were no options granted to executive officers.

       The compensation currently paid by the Company is not subject to Internal
Revenue Code Section 162(m) which limits the income tax deductibility of certain
forms of  compensation  paid to its  named  executive  officers  in excess of $1
million per year.  Section 162(m) allows full  deductibility of certain types of
performance-based compensation. If these limitations should become applicable to
the Company in the future,  the  Committee  will consider  modifications  to the
Company's  compensation  practices,  to the extent  practicable,  to provide the
maximum deductibility for compensation payments.

       Compensation  for Mr.  Phillip A. Wiland,  Chairman  and Chief  Executive
Officer of the Company During 1999. The salary for Mr. Wiland during the FY 1999
was  $259,161,  which was  approximately  the same level as 1998.  Mr.  Wiland's
salary was recommended to the Board of Directors by the Committee. The Committee
reviewed CEO  performance in relation to the Company's  goals in formulating its
salary  recommendation for Mr. Wiland. In setting Mr. Wiland's  compensation for
FY 1999, the Committee  considered that Mr. Wiland would be devoting significant
efforts  to  the  Company's   e-commerce   ventures  and  felt  that  additional
compensation  for those efforts should be addressed  through other  compensation
arrangements related to those ventures. No other compensation  arrangements were
put in place  during  FY 1999  with  respect  to the  e-commerce  ventures.  Mr.
Wiland's  salary for FY 1999 was approved by the  Committee  and ratified by the
Board of Directors without Mr. Wiland's participation.  Mr. Wiland does not have
an employment agreement with the Company.

       It is the  Committee's  view  that Mr.  Wiland's  base  salary  and bonus
opportunity are reasonable based on the Company's performance. Mr. Wiland's 1999
bonus opportunity was based on the performance of the Company using a variety of
measures  including  return on average equity,  net profit,  earnings per share,
revenues,  and market  capitalization.  No 1999 bonuses were paid to Mr.  Wiland
under the Incentive  Compensation Plan because the Company's performance did not
meet the stated goals. During 1999, no options were granted to Mr. Wiland.

                            Compensation and Nominations Committee
                                   Phillip D. White, Chairman
                                   Michael T. Buoncristiano
                                   Robert L. Burrus, Jr.
                                   Stephen R. Polk


                                    Page 11
<PAGE>

                                PERFORMANCE GRAPH

       The  following  graph  represents  the  cumulative  total  return  on the
Company's  Common  Stock,  with the  cumulative  total  return of the  companies
included in the  Standard & Poor's  Specialty  Retail  Index and the  Standard &
Poor's 500 Index for the last five fiscal years.  Cumulative  total  stockholder
return  is  defined  as  share  price  appreciation   assuming  reinvestment  of
dividends.  The dollar amounts shown on the following graph assume that $100 was
invested on December 31, 1994 in Company Common Stock,  stocks  constituting the
Standard & Poor's  Specialty  Retail Index and stocks  constituting the Standard
and Poor's 500 Index with all dividends being reinvested.

                      Comparison of Five-Year Total Return
           Among Concepts Direct, Inc., S&P Specialty Retail Index and
                                  S&P 500 Index

                                    Page 12
<PAGE>

<TABLE>
                   Value of $100 invested on December 31, 1994
<CAPTION>
Fiscal Year                12/31/94   12/31/95   12/31/96  12/31/97  12/31/98  12/31/99
- -----------                --------   --------   --------  --------  --------  --------
<S>                          <C>        <C>        <C>       <C>       <C>         <C>
Concepts Direct, Inc.        $100       $265       $410      $840      $335        $435
S&P Specialty Retail-500      100         76        106       107        83          59
S&P 500 Index                 100        138        169       226       290         351
</TABLE>

                                    Page 13
<PAGE>

                                 PROPOSAL NO. 2

                        SELECTION OF PRINCIPAL ACCOUNTANT

       Ernst & Young LLP served  during the  Company's  year ended  December 31,
1999, as its independent  certified public  accountants and has been selected by
the Board of Directors with the  recommendation  of the Audit Committee to serve
as the Company's independent certified public accountants for the current fiscal
year,  subject to ratification by the stockholders of the Company.  The Board of
Directors expects that  representatives  of Ernst & Young LLP will be present at
the Annual Meeting of Stockholders,  with the opportunity to make a statement if
they so desire, and will be available to respond to appropriate questions.

       THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" PROPOSAL NO. 2.

                                  OTHER MATTERS

       The Board of Directors knows of no other matters to be brought before the
meeting.  If any  other  matters  are  properly  presented,  however,  or if any
question  arises as to whether any matter has been  properly  presented and is a
proper  subject for  stockholder  action,  the  persons  named as proxies in the
accompanying  proxy  intend  to vote the  shares  represented  by such  proxy in
accordance with their best judgment.


                                    Page 14
<PAGE>

                              STOCKHOLDER PROPOSALS

       The  stockholders  may present  proposals for  consideration  at the 2001
Annual  Meeting  of  Stockholders  to the  Company  for  inclusion  in its proxy
materials for such meeting.  Any such proposal should be submitted in writing in
accordance with  Securities and Exchange  Commission  rules to Concepts  Direct,
Inc.,  2950 Colorful  Avenue,  Longmont,  Colorado 80504,  Attention:  Corporate
Secretary.  Stockholder  proposals  must be  received  by December 4, 2000 to be
included in the proxy materials for the 2001 Annual Meeting.

       For proposals  stockholders properly bring before the 2001 Annual Meeting
of Stockholders,  the Company will have unrestricted use of discretionary voting
authority if it does not receive prior written notice of an intent to submit any
such  proposal  at the  meeting.  For  the  Company's  2001  Annual  Meeting  of
Stockholders, this notice must be received by February 17, 2001.

                               FURTHER INFORMATION

       The Company will provide  without charge to each person from whom a proxy
is solicited  by the Board of  Directors,  upon the written  request of any such
person,  a copy of the  Company's  annual  report on Form  10-K,  including  the
financial  statements  and  schedules  thereto,  required  to be filed  with the
Securities and Exchange  Commission  pursuant to the Securities  Exchange Act of
1934 for the Company's fiscal year ended December 31, 1999. Such written request
should  be sent to  Concepts  Direct,  Inc.,  2950  Colorful  Avenue,  Longmont,
Colorado 80504, Attention: Corporate Secretary.

                                      By Order of the Board of Directors

                                      H. FRANKLIN MARCUS, JR.
                                      Secretary

April 3, 2000


                                    Page 15

<PAGE>
<TABLE>
<S> <C>
                              CONCEPTS DIRCT, INC.
                         ANNUAL MEETING OF STOCKHOLDERS
                              Tuesday, May 2, 2000

                             CONCEPTS DIRECT, INC.
              PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
         FOR ANNUAL MEETING OF STOCKHOLDERS TO BE HELD MAY 2, 2000

The undersigned  having received the Annual Report to the  Stockholders  and the
accompanying  Notice of Annual Meeting of Stockholders and Proxy Statement dated
April 3, 2000,  hereby appoints H. Franklin  Marcus,  Jr., and Robert L. Burrus,
Jr. (each with power to act alone and with power of substitution) as proxies and
hereby  authorizes them to represent and vote, as directed below, all the shares
of common stock of Concepts Direct, Inc. (the "Company"),  held of record by the
undersigned on March 6, 1999, at the annual meeting of  stockholders  to be held
on May 2, 2000, and any adjournments thereof.


Please complete, date, sign, and return this proxy promptly in the enclosed envelope.

<PAGE>

                               Please detach here


          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ITEMS 1 AND 2.


1. ELECTION OF DIRECTORS  01 Virginia B. Bayless       05 Phillip D. White   [ ] Vote FOR             [ ] Vote WITHHOLD
                          02 Robert L. Burrus, Jr.     06 Phillip A. Wiland      all nominees             from all nominees
                          03 Michael T. Buoncristiano  07 J. Michael Wolfe       (except as marked)
                          04 Stephen R. Polk


(INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,
WRITE THE NUMBER(S) OF THE BOX PROVIDED TO THE RIGHT.)                   --------------------------


2. Ratification of the selection of Ernst & Young LLP as independent
accountants for the year 2000.

          [ ] FOR    [ ] AGAINST    [ ] ABSTAIN

3. IN THEIR DISCRETION the proxies are authorized to vote such other business
 as may properly come before the meeting and any adjournments thereof.

This proxy, when properly executed, will be voted as directed. Where no
direction is given, this proxy will be voted FOR all nominees as director
listed above and FOR Proposal 2. Any proxy or proxies previously given for the meeting are revoked.

Address Change? Mark Box  [  ] Indicate changes below:

                                                             Date
                                                                 --------------------------------


                                                             ------------------------------------
                                                             |                                  |
                                                             |                                  |
                                                             ------------------------------------
                                                             Signature(s) in Box

                                                             Please sign your names(s) exactly
                                                             as shown at left. If signer is a
                                                             corporation, please sign the full
                                                             corporate name by duly authorized
                                                             officer. If an attorney, guardian,
                                                             administrator, executor, or
                                                             trustee, please give full title as
                                                             such. If a partnership, please sign
                                                             in partnership name by authorized
                                                             person.
</TABLE>


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