HA LO INDUSTRIES INC
DEF 14A, 1996-05-13
ADVERTISING
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                   Proxy Statement Pursuant to Section 14(a)
           of the Securities Exchange Act of 1934 (Amendment No.    )
 
    /X/  Filed by the Registrant
    / /  Filed by a Party other than the Registrant
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12
 
                                      HA-LO INDUSTRIES, INC.
- - --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
                                                    N/A
- - --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2).
/ /  $500 per  each party  to  the controversy  pursuant  to Exchange  Act  Rule
     14a-6(i)(3).
/ /  Fee   computed  on   table  below   per  Exchange   Act  Rules  14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the  filing for which the  offsetting fee was  paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                             HA-LO INDUSTRIES, INC.
                             5980 WEST TOUHY AVENUE
                             NILES, ILLINOIS 60714
 
                            ------------------------
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                 JUNE 10, 1996
 
    Notice  is hereby  given that  the Annual  Meeting of  Shareholders of HA-LO
Industries, Inc., an Illinois corporation (the  "Company"), will be held at  the
Company's  principal executive office,  5980 West Touhy  Avenue, Niles, Illinois
60714 on Monday,  June 10, 1996  at 10:00  a.m., local time,  for the  following
purposes:
 
    (1)  To elect  seven directors  to serve  until the  next Annual  Meeting of
       Shareholders or until their successors are duly elected and qualified;
 
    (2) To consider and  vote upon certain amendments  to the HA-LO  Industries,
       Inc. Stock Plan;
 
    (3)  To ratify the reappointment  of the firm of  Arthur Andersen LLP as the
       Company's independent auditors for 1996; and
 
    (4) To transact such other business as may properly come before the meeting.
 
    Shareholders of  record at  the close  of  business on  April 26,  1996  are
entitled  to notice of  and to vote at  the meeting and  at any postponements or
adjournments thereof. A complete  list of the shareholders  entitled to vote  at
the  meeting will be subject  to inspection by any  shareholder at the Company's
principal executive office,  during usual business  hours, for a  period of  ten
days prior to the meeting.
 
                                          By Order of the Board of Directors,
                                          BARBARA G. BERMAN
                                          SECRETARY
 
Niles, Illinois
May 13, 1996
 
                            ------------------------
 
    THE  BOARD OF DIRECTORS EXTENDS A  CORDIAL INVITATION TO ALL SHAREHOLDERS TO
ATTEND THE  MEETING. WHETHER  OR NOT  YOU  PLAN TO  ATTEND THE  MEETING,  PLEASE
COMPLETE,  DATE, SIGN AND RETURN  AS PROMPTLY AS POSSIBLE  THE ENCLOSED PROXY IN
THE ACCOMPANYING REPLY ENVELOPE. SHAREHOLDERS WHO ATTEND THE MEETING MAY  REVOKE
THEIR PROXIES AND VOTE IN PERSON.
<PAGE>
                             HA-LO INDUSTRIES, INC.
                             5980 WEST TOUHY AVENUE
                             NILES, ILLINOIS 60714
 
                            ------------------------
 
                                PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS
                                 JUNE 10, 1996
                                  INTRODUCTION
 
    The  accompanying  proxy is  solicited by  the Board  of Directors  of HA-LO
Industries, Inc., an Illinois corporation (the "Company"), for use at the Annual
Meeting of Shareholders of the Company to be  held on the date, at the time  and
place  and  for the  purposes set  forth  in the  accompanying Notice  of Annual
Meeting of Shareholders and  at any postponements  or adjournments thereof.  The
Company's  principal  executive office  is located  at  5980 West  Touhy Avenue,
Niles, Illinois 60714 and its  telephone number is (847) 647-2300.  Shareholders
of  record at the close of business on  April 26, 1996 are entitled to notice of
and to vote at the meeting. This Proxy Statement and the accompanying proxy  are
first being mailed to shareholders on or about May 13, 1996.
 
                                  THE MEETING
 
VOTING AT THE MEETING
 
    On  April 26,  1996, there were  issued and outstanding  6,986,146 shares of
common stock, no  par value  (the "Common Stock").  Each share  of Common  Stock
issued  and outstanding on  the record date  entitles the holder  thereof to one
vote on all matters submitted to a vote of shareholders at the meeting.
 
    On May 2,  1996, the  Board of  Directors approved  a 3-for-2  split of  the
Company's  outstanding shares, which  split will be  payable on June  3, 1996 to
shareholders of record on May 17, 1996. None of the information contained herein
reflects the 3-for-2 stock split.
 
    The presence in  person or  by proxy  of the holders  of a  majority of  the
outstanding  shares of  Common Stock will  constitute a  quorum. The affirmative
vote of the  holders of a  majority of  the shares represented  at the  meeting,
whether  present in person  or represented by  proxy, will be  necessary for the
election  of  directors,  to  approve  the  proposed  amendments  to  the  HA-LO
Industries,  Inc. Stock Plan (the "Stock Plan")  and for the ratification of the
reappointment of the firm  of Arthur Andersen LLP  as the Company's  independent
auditors  for 1996. Abstentions and  broker non-votes will have  the effect of a
vote against a nominee or a proposal.
 
PROXIES AND PROXY SOLICITATION
 
    All shares of Common Stock represented by properly executed proxies will  be
voted  at the meeting in  accordance with the directions  marked on the proxies,
unless such proxies previously have been revoked. If no directions are indicated
on such proxies, they will be voted for the election of each nominee named below
under "Election of Directors," for the proposed amendments to the Stock Plan and
for the  ratification  of  the  reappointment of  Arthur  Andersen  LLP  as  the
Company's  independent  auditors for  1996. If  any  other matters  are properly
presented at the  meeting for action,  which is not  presently anticipated,  the
named  proxies  will vote  in accordance  with their  best judgment.  Each proxy
<PAGE>
executed and returned by a shareholder may  be revoked at any time before it  is
voted by timely submission of written notice of revocation or by submission of a
duly  executed  proxy bearing  a  later date  (in  either case  directed  to the
Secretary of the Company) or, if a shareholder is present at the meeting, he  or
she may elect to revoke his or her proxy and vote his or her shares in person.
 
    In  addition to solicitation by mail,  certain directors, officers and other
employees of the Company, not specially  employed for this purpose, may  solicit
proxies,  without additional remuneration therefor, by personal interview, mail,
telephone or telecopy. The Company will request brokers and other fiduciaries to
forward proxy soliciting material to the  beneficial owners of shares of  Common
Stock that are held of record by such brokers and fiduciaries and will reimburse
such persons for their reasonable out-of-pocket expenses.
 
                         SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT
 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
 
    The  following table sets forth  certain information concerning each person,
other than members of  management, who is known  by the Company to  beneficially
own more than 5% of the total number of outstanding shares of Common Stock. Such
information  is based solely on Schedules 13G  and 13D filed by each such person
with the  Securities  and Exchange  Commission  (the "Commission"),  and  unless
otherwise  indicated, (i) is  as of February  14, 1996 and  (ii) each person has
sole voting  and  investment power  with  respect to  all  the shares  shown  as
beneficially owned by that person.
 
<TABLE>
<CAPTION>
                                                                      NUMBER OF SHARES
                                                                        BENEFICIALLY         APPROXIMATE
NAME AND ADDRESS                                                            OWNED         PERCENT OF CLASS
- - --------------------------------------------------------------------  -----------------  -------------------
<S>                                                                   <C>                <C>
Montgomery Ward & Co., Incorporated ................................       432,302(1)              6.0%
  Montgomery Ward Plaza, Chicago, Illinois 60671
A I M Management Group Inc. ........................................       363,200(2)              5.2%
  11 Greenway Plaza, Suite 1919, Houston, Texas 77046
</TABLE>
 
- - ------------------------
(1)  Information  is  as of  December  27, 1995  and  is reported  on  behalf of
    Montgomery Ward & Co., Incorporated,  its sole stockholder, Montgomery  Ward
    Holding  Corp, and Bernard F.  Brennan, the Chairman of  the Board and Chief
    Executive Officer  of  each  of  Montgomery Ward  &  Co.,  Incorporated  and
    Montgomery  Ward Holding Corp. Includes 172,972 shares which Montgomery Ward
    & Co., Incorporated, has the right to acquire pursuant to vested warrants.
 
(2) As reported by  A I M  Management Group Inc., a  parent holding company,  on
    behalf of itself and its wholly-owned investment advisor subsidiaries, A I M
    Advisors, Inc. and A I M Capital Management, Inc.
 
SECURITY OWNERSHIP OF MANAGEMENT
 
    The  following table sets  forth, as of April  26, 1996, certain information
concerning the beneficial  ownership of Common  Stock by (i)  all directors  and
nominees,  (ii) each of the executive officers named in the Summary Compensation
Table on  page 10  hereof and  (iii)  all directors  and executive  officers  as
 
                                       2
<PAGE>
a  group. Unless otherwise indicated, each person has sole investment and voting
power (or shares such powers with his or her spouse) with respect to the  shares
shown as beneficially owned by that person.
 
<TABLE>
<CAPTION>
                                                                     NUMBER OF SHARES
                                                                       BENEFICIALLY       APPROXIMATE
                                                                         OWNED ON         PERCENT OF
NAME                                                                APRIL 26, 1996(1)        CLASS
- - ------------------------------------------------------------------  ------------------  ---------------
<S>                                                                 <C>                 <C>
Lou Weisbach......................................................      1,436,045(2)           20.5%
Richard A. Magid..................................................         67,500(3)           *
Barbara G. Berman.................................................          6,804(4)           *
David C. Robbins..................................................        117,366(5)            1.7%
Thomas Herskovits.................................................         77,366(6)            1.1%
Jordon R. Katz....................................................         17,916(7)           *
Marshall J. Katz..................................................        180,230(8)            2.5%
Neil A. Ramo......................................................         51,363(9)           *
All Directors and Executive Officers as a Group (11 persons)......      1,968,552(10)          27.0%
</TABLE>
 
- - ------------------------
 * Less than 1%.
 
(1)  Assumes approval  of the amendments  to the Company's  Stock Plan described
    elsewhere herein. See "Amendments to the Company's Stock Plan."
 
(2) Includes  500 shares  owned by  Mr. Weisbach's  minor son  and 8,619  shares
    subject to immediately exercisable options held by Mr. Weisbach.
 
(3)  Includes 65,500 shares  subject to immediately  exercisable options held by
    Mr. Magid.
 
(4) Includes 1,000 shares owned by Ms. Berman's husband and 3,604 shares subject
    to immediately exercisable options held by Ms. Berman.
 
(5) Includes 106,165 shares granted to Mr. Robbins as restricted stock  pursuant
    to  a Bonus Shares Agreement  between Mr. Robbins and  the Company, of which
    4,209 shares were no longer subject to restrictions on transfer as of  March
    31,  1996, 10,701 shares subject to  immediately exercisable options held by
    Mr. Robbins, and an aggregate of 500  shares owned in trust for the  benefit
    of Mr. Robbins' two minor children.
 
(6)  Includes 4,000 shares owned  by Mr. Herskovits' minor  son and 8,666 shares
    subject to immediately exercisable options held by Mr. Herskovits.
 
(7) Includes 1,000 shares owned by Mr. Katz's minor son and 1,666 shares subject
    to immediately exercisable options held by Mr. Katz.
 
(8) All shares subject to immediately exercisable options held by Mr. Katz.
 
(9) Includes 15,353 shares  subject to immediately  exercisable options held  by
    Mr.  Ramo and 200 shares subject  to immediately exercisable options held by
    Mr. Ramo's wife.
 
(10) Includes  8,662  shares  subject  to  immediately  exercisable  options  in
    addition to the shares included in Notes 1-9 above.
 
                                       3
<PAGE>
                         COMPLIANCE WITH SECTION 16(A)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
 
    Section  16(a)  of the  Securities  Exchange Act  of  1934, as  amended (the
"Exchange Act"), requires each of the Company's executive officers and directors
and persons who  beneficially own  more than  10% of  the Common  Stock to  file
initial  reports of  beneficial ownership and  reports of  changes in beneficial
ownership of the Company's  equity securities. Based solely  on a review of  the
copies  of  such reports  furnished to  the Company,  the Company  believes that
during the fiscal year ended December  31, 1995, all of its officers,  directors
and  10% beneficial owners timely filed all required reports, except for Messrs.
Herskovits, Jordon Katz and Magid, each of whom reported one transaction late on
a Form 5.
 
                             ELECTION OF DIRECTORS
 
    Seven directors are to be elected  to the Board of Directors. Each  director
elected  at  the meeting  will  hold office  until  the next  Annual  Meeting of
Shareholders of the Company  or until his respective  successor is duly  elected
and qualified.
 
    The Board of Directors has nominated, and it is the intention of the persons
named  as proxies to vote for the election of, the nominees named below, each of
whom has  previously  been  elected  by  the  Company's  shareholders,  and  has
consented  to serve  as a  director if  elected. In  the event  that any  of the
nominees should  be unable  to serve  as a  director, it  is intended  that  the
proxies  will be voted for the election  of such substitute nominees, if any, as
shall be  designated by  the Board  of Directors.  Management has  no reason  to
believe  that any nominee will  be unable to serve.  Each of the nominees listed
below has  served as  a  director of  the Company  since  1992, except  for  Mr.
Weisbach  who has served as a director since 1988 and Mr. Robbins who has served
as a director since 1995.
 
    As described below, the  Company has entered into  an agreement pursuant  to
which  it has granted to Montgomery Ward & Co., Incorporated ("Montgomery Ward")
the right to designate one person to  serve on the Company's Board of  Directors
for  the  duration of  the Purchasing  Agreement  (as hereinafter  defined). See
"Certain Transactions" below. Until  April 15, 1996, when  he resigned from  the
Board  of  Directors,  Mr.  Dominic  Mangone  was  the  director  designated  by
Montgomery Ward. At such time as Montgomery Ward identifies another person to be
nominated to the Board of Directors,  the number of directors will be  increased
accordingly  and such person will serve on the Board of Directors until the 1997
Annual Meeting of Shareholders or until his or her successor is duly elected and
qualified.
 
                                       4
<PAGE>
INFORMATION CONCERNING NOMINEES FOR ELECTION AS DIRECTORS
 
    The following information is furnished with respect to each nominee:
 
<TABLE>
<CAPTION>
NAME, PRINCIPAL OCCUPATION AND OTHER DIRECTORSHIPS(1)                                                   AGE
- - --------------------------------------------------------------------------------------------------      ---
<S>                                                                                                 <C>
Lou Weisbach......................................................................................          47
  Chairman of the Board, President and Chief Executive Officer of the Company since its inception.
Richard A. Magid..................................................................................          37
  Chief Financial Officer of the Company since July 1992, and Treasurer of the Company since
   August 1992. Vice President -- Finance of the Company from August 1992 through March 1996. From
   1981 until joining the Company in 1992, he was employed by the accounting firm of Arthur
   Andersen LLP, most recently as an audit and financial consulting manager.
David C. Robbins..................................................................................          43
  Executive Vice President of the Company since November 1992. Since 1977 he has been a sales
   representative for the Company.
Thomas Herskovits.................................................................................          49
  Private investor since January 1996. President and Chief Executive Officer of Specialty Foods
   Corp. from November 1, 1993 to January 1996. From April 1993 through October 1993, he was an
   independent financial consultant. From 1989 through March 1993, he was President of the KGF
   Frozen Products Group, an operating unit of Kraft General Foods. From 1984 to 1989, he was
   President of the Kraft Dairy Group of Kraft General Foods.
Jordon R. Katz....................................................................................          44
  President of JR Katz Assoc., Inc., an insurance and employee benefits planning company, since
   1976.
Marshall J. Katz..................................................................................          47
  Independent financial consultant to the Company since 1992. From 1988 through 1991, he was the
   owner and President of Northbrook Management Co., a money management firm trading in futures
   and options.
Neil A. Ramo......................................................................................          53
  President of NEMAR, Inc., an independent marketing company that sells Company products, since
   July 1993. From August 1991 through June 1993, he was President of RMI, Inc., d/b/a Creative
   Promotions International, a predecessor marketing company to NEMAR, Inc. From 1984 to 1989, he
   was President of Carson Pirie Scott Department Stores. After retiring from Carson Pirie Scott
   Department Stores, he pursued personal interests until he founded RMI, Inc.
</TABLE>
 
- - ------------------------
(1) Only directorships of issuers with a class of securities registered pursuant
    to Section 12 of the Exchange Act, or subject to the requirements of Section
    15(d) of  the  Exchange Act,  and  directorships of  issuers  registered  as
    investment  companies under the Investment Company  Act of 1940, as amended,
    are required to be listed in the above table.
 
                                       5
<PAGE>
INFORMATION CONCERNING THE BOARD OF DIRECTORS AND COMMITTEES
 
    The Board of Directors has designated an Audit Committee and a  Compensation
Committee.  The Board  of Directors has  not designated  a Nominating Committee;
rather, the Board  of Directors  as a whole  performs the  functions that  would
otherwise be delegated to such committee.
 
    Current members of the Audit Committee are Thomas Herskovits, Jordon R. Katz
and Richard A. Magid. The functions of the Audit Committee include assessing the
scope  of  the  Company's  engagement  of  its  independent  public accountants,
reviewing  their  reports  and  recommending  to  the  Board  of  Directors  the
engagement   and  discharge   of  independent  auditors.   The  Audit  Committee
recommended the engagement of Arthur Andersen LLP as the Company's auditors  for
1996.  The Audit Committee also meets with the financial staff of the Company to
review accounting procedures and internal audit controls.
 
    Current members  of the  Compensation Committee  are Thomas  Herskovits  and
Jordon  R. Katz.  The functions  of the  Compensation Committee  include setting
executive officer  salaries, determining  annual bonuses  and administering  the
Company's  incentive compensation  plans, including  the HA-LO  Industries, Inc.
Stock Plan (the  "Stock Plan").  See "Report  of the  Compensation Committee  on
Executive Compensation," below.
 
    During  1995, the Board of  Directors held four meetings  and took action by
written consent seven  times, the Audit  Committee held three  meetings and  the
Compensation Committee took action by written consent eight times. Each director
attended  or participated in  at least 75%  of the aggregate  number of meetings
held by the Board of  Directors and the committees, if  any, on which he  served
during 1995.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    The  current members of the Compensation Committee are Thomas Herskovits and
Jordon R. Katz. None of  the members of the  Compensation Committee is either  a
current  or former officer or employee of the Company. Marc Simon, who served as
a member  of the  Compensation Committee  until he  resigned from  the Board  of
Directors  on May 1,  1996, was, until June  1995, a partner in  the law firm of
Neal, Gerber  & Eisenberg,  which  performed legal  services  on behalf  of  the
Company  during 1995.  Fees paid to  such firm in  1995 aggregated approximately
$304,000, which amount was not material  in relation to such firm's revenues  or
those  of the  Company. Such firm  has rendered  and is expected  to continue to
render legal services to the Company during 1996.
 
COMPENSATION OF DIRECTORS
 
    Until February 26, 1996, each non-employee director was entitled to  receive
compensation  under  the Company's  Stock Plan  in the  form of  a non-statutory
option ("NSO") to purchase 3,500 shares of Common Stock at an exercise price per
share equal to  the Fair  Market Value  (as defined in  the Stock  Plan) of  the
Common  Stock on the  date of the  first regularly scheduled  Board of Directors
meeting during  each  calendar year.  On  February 26,  1996,  the  Compensation
Committee  approved  an increase  in  the number  of  shares subject  to options
automatically granted to non-employee directors each year to 5,000. Accordingly,
on such  date, each  non-employee director  received an  NSO to  purchase  5,000
shares  of Common Stock at an exercise price  per share of $24.25, which was the
Fair Market Value  of the Common  Stock on that  date. The NSO  vests in  twelve
equal monthly installments. In addition, all
 
                                       6
<PAGE>
employee  and non-employee directors of the  Company are eligible to participate
in the Company's Stock Plan pursuant to which each of them may be awarded  stock
options, stock appreciation rights, restricted stock and/or phantom stock.
 
                              CERTAIN TRANSACTIONS
 
    In  January 1995,  the Company  entered into  a five-year  Exclusive Premium
Purchasing Agreement (the "Purchasing Agreement") with Montgomery Ward,  whereby
the  Company became  the exclusive provider  of premium  advertising products to
Montgomery Ward. The Purchasing Agreement  was initially scheduled to expire  in
December  1999, subject  to earlier  termination at  the election  of either the
Company or Montgomery Ward  during the first three  months of 1997. In  December
1995,  the term  of the  Purchasing Agreement  was extended  for five additional
years (i.e., through December 2004), subject  to earlier termination (i) at  the
election  of the  Company in  the event that  Montgomery Ward  fails to purchase
specified minimum  amounts of  Company products  annually under  the  Purchasing
Agreement  and (ii)  at the election  of Montgomery  Ward on December  31 of any
year, commencing in 1998, upon no less than six-months notice.
 
    In connection  with the  Purchasing  Agreement, Merchant  Partners,  Limited
Partnership  ("Merchant"),  a fund  in which  Montgomery  Ward is  the principal
investor, acquired an aggregate of 299,850 shares of the Company's Common  Stock
(the  "Merchant Shares") from the Company and  Mr. Weisbach. Pursuant to a Stock
Purchase Agreement  between  Merchant  and Mr.  Weisbach  (the  "Weisbach  Stock
Purchase Agreement"), Merchant purchased 149,925 of the Merchant Shares from Mr.
Weisbach  and obtained certain co-sale rights in the event Mr. Weisbach disposes
of more  than  10%  of the  shares  of  Common  Stock held  by  him  during  any
twelve-month  period. Under a separate Stock Purchase Agreement between Merchant
and the Company (the "Company  Stock Purchase Agreement"), Merchant acquired  an
additional  149,925 of the Merchant Shares  from the Company. The purchase price
of the Merchant Shares ($6.67 per share) was based upon the average market price
of the Common  Stock during  the three  trading days  immediately preceding  the
January 11, 1995 purchase date (the "Purchase Date").
 
    In  connection  with the  Company  Stock Purchase  Agreement,  Merchant also
acquired a warrant (the "First Warrant") to acquire up to an additional  400,000
shares  of Common Stock at a price of  $6.67 per share. The First Warrant became
vested with respect to 66,667  shares on the Purchase  Date and, subject to  the
continued  effectiveness  of  the  Purchasing  Agreement  and  Montgomery Ward's
purchasing specified  minimum amounts  of Company  products annually  under  the
Purchasing  Agreement,  was  initially scheduled  to  vest with  respect  to the
remaining 333,333 shares in substantially equal amounts during each of the  next
five  years.  In  connection  with the  five-year  extension  of  the Purchasing
Agreement, (i) the vesting date for the  last 66,666 shares of Common Stock  was
accelerated  from January 11, 2000 to the date of such extension (i.e., December
27, 1995) and (ii) Merchant acquired a second warrant (the "Second Warrant")  to
acquire  up to an additional 199,998 shares of Common Stock at a price of $25.00
per share. Subject to  the continued effectiveness  of the Purchasing  Agreement
and  Montgomery Ward's purchasing specified  minimum amounts of Company products
annually under the Purchasing  Agreement, the Second  Warrant will vest  ratably
during each year of the six-year period ending January 11, 2005.
 
    Under  a Registration Rights Agreement (the "Registration Rights Agreement")
entered into between the Company and  Merchant in connection with the  foregoing
transactions, Merchant was
 
                                       7
<PAGE>
granted  the right, subject to certain restrictions and exceptions, to cause the
Company to file a  registration statement under the  Securities Act of 1933,  as
amended,  at the Company's expense,  with respect to all  shares of Common Stock
owned by Merchant, including the Merchant Shares and any shares of Common  Stock
acquired  by Merchant under  the First Warrant and  the Second Warrant. Merchant
was also granted, subject to  certain restrictions and exceptions, "piggy  back"
registration rights.
 
    Also  pursuant to the Company Stock Purchase Agreement, Merchant was granted
the right to  designate one  person to  be nominated to  serve on  the Board  of
Directors  of the Company for the duration  of the Purchasing Agreement. As with
the vesting  of  the  First  Warrant  and the  Second  Warrant,  this  right  is
conditioned  upon  Montgomery  Ward's purchasing  specified  minimum  amounts of
Company products annually under the Purchasing Agreement. Under the terms of the
Company Stock  Purchase Agreement,  Merchant's designated  nominee must  be  Mr.
Mangone  or  another person  acceptable to  the  Company. Mr.  Mangone is  a 50%
shareholder, director and executive officer  of Merchant Development Corp.,  the
sole general partner of Merchant Advisors, Limited Partnership ("Advisors"), the
sole  general partner of Merchant. In addition, Mr. Mangone is a limited partner
of Advisors and serves as a consultant to Montgomery Ward.
 
    On December 29, 1995,  Merchant distributed the  Merchant Shares, the  First
Warrant  and  the Second  Warrant to  Merchant's partners  (including Montgomery
Ward) pro rata  in accordance  with their respective  partnership interests.  In
connection  therewith, the rights and obligations of Merchant under the Weisbach
Stock  Purchase  Agreement,  the  Company  Stock  Purchase  Agreement  and   the
Registration  Rights Agreement  were transferred to  Merchant's partners, except
for Merchant's right to designate a nominee which was transferred to  Montgomery
Ward.  Until April 15, 1996,  when he resigned from  the Board of Directors, Mr.
Mangone was the director designated by each of Merchant and Montgomery Ward. See
"Election of Directors."
 
    In February 1995,  the Company entered  into a Bonus  Shares Agreement  (the
"Bonus  Shares Agreement")  with Mr.  Robbins in  recognition of  his efforts in
fostering the customer  relationship with Montgomery  Ward (which culminated  in
the  Purchasing Agreement) and in consideration of his assistance to the Company
in maintaining a continued positive  customer relationship with Montgomery  Ward
and  maximizing  its  sales  and  profits  under  the  Purchasing  Agreement. In
addition, Mr. Robbins has covenanted not to compete with the Company during  the
term  of the Purchasing  Agreement. Pursuant to the  Bonus Shares Agreement, Mr.
Robbins received  160,000  shares  of  Common  Stock  (the  "Bonus  Shares")  as
restricted  stock  under the  Stock  Plan, which  Bonus  Shares are  in  lieu of
commissions to  which  he would  otherwise  be  entitled for  sales  of  Company
products  to  Montgomery Ward.  Commencing in  1995,  these Bonus  Shares became
eligible to  vest  (i.e., cease  to  be  subject to  transfer  restrictions)  in
accordance  with a formula based,  in part, upon the  gross profit earned by the
Company on  sales  of its  products  to  Montgomery Ward  under  the  Purchasing
Agreement.  In  addition, any  unvested Bonus  Shares  are subject  to immediate
vesting upon the death or  permanent disability of Mr.  Robbins or in the  event
that  Mr. Robbins' sales representative status with the Company is terminated or
adversely affected following a change in control of the Company that results  in
the  termination of Mr. Weisbach as the Company's Chief Executive Officer. Prior
to vesting, the Bonus  Shares are held  by the Company.  Under the Bonus  Shares
Agreement,  Mr. Robbins may instruct  the Company as to  the voting of all Bonus
Shares, whether or not such Bonus  Shares have vested; however, Mr. Robbins  has
the   right   to   receive   dividends  and   distributions   with   respect  to
 
                                       8
<PAGE>
vested Bonus Shares only. As of the  date hereof, Mr. Robbins has become  vested
in  an aggregate of 58,044 of the Bonus  Shares, 35,000 of which he has sold and
18,835 of which were transferred to and subsequently cancelled by the Company to
satisfy the attendant withholding tax liability.
 
    In 1992, Mr.  Robbins guaranteed $170,000  of an obligation  to the  Company
(the  "Guaranty") owed  by a  former independent  sales representative  who is a
former member of Mr. Robbins' family  (the "Obligor"). During 1995, the  largest
amount of the obligation outstanding was $76,000 (exclusive of interest accruing
at  8% annually), and $38,000 was outstanding  as of December 31, 1995. Pursuant
to an  agreement between  the Company  and Mr.  Robbins, the  Company agreed  to
release  Mr. Robbins ratably over the three-year period which ends October 1997,
from his obligations  under the Guaranty  in exchange for  his agreement not  to
solicit customers or prospective customers of the Company during such period.
 
    During  1995,  Company  paid  Mr. Weisbach  $91,000  in  advance commissions
against his future sales  of Company products. The  Company does not charge  Mr.
Weisbach  interest on advance commissions.  During 1995, the largest outstanding
amount of advance commissions (including  advance commissions from prior  years)
paid  to Mr.  Weisbach was  $146,771, none of  which remained  outstanding as of
December 31,  1995.  See "Report  of  the Compensation  Committee  on  Executive
Compensation -- Compensation of the Company's Chief Executive Officer."
 
    Marshall  J. Katz renders consulting services to the Company with respect to
potential acquisitions by  the Company and  engagement of sales  representatives
for  Company products pursuant  to a three-year agreement  entered into with the
Company in  March 1994  (the "Consulting  Agreement"). As  compensation for  his
services  with respect  to acquisitions, Mr.  Katz receives a  fee calculated in
accordance with  a formula  set  forth in  the  Consulting Agreement,  which  is
strictly  contingent upon  the successful  completion of  an acquisition  and is
payable partly in cash and partly in the form of options under the Stock Plan to
acquire shares  of Common  Stock.  For services  rendered under  the  Consulting
Agreement  in 1995, Mr. Katz earned  approximately $876,768 in cash compensation
and received options to acquire an  aggregate of 24,751 shares of the  Company's
Common  Stock. All options granted to Mr. Katz under the Consulting Agreement in
1995 are fully vested  and exercisable at  a price per share  equal to the  Fair
Market  Value (as defined in the Stock Plan)  of the Common Stock on the date of
grant, which ranged from  $5.563 to $19.375 per  share. For further  information
concerning  options  to purchase  shares of  Common  Stock granted  to executive
officers, see "Summary Compensation Table."
 
                                       9
<PAGE>
                             EXECUTIVE COMPENSATION
 
COMPENSATION OF EXECUTIVE OFFICERS
 
    The following table sets forth  certain summary information with respect  to
all  compensation earned  by or  paid to each  of the  Company's Chief Executive
Officer and its three other most highly compensated executive officers who  were
serving  as executive officers on December 31, 1995, and whose total salary plus
bonus for 1995 exceeded $100,000.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                    LONG TERM COMPENSATION
                                                                                  --------------------------
                                                                                            AWARDS
                                                                                  --------------------------
                                                          ANNUAL COMPENSATION                    SECURITIES
                                                       -------------------------   RESTRICTED    UNDERLYING       ALL OTHER
NAME AND PRINCIPAL POSITION                   YEAR     SALARY ($)   BONUS ($)(1)  STOCK ($)(2)   OPTIONS (#)  COMPENSATION (3)
- - ------------------------------------------  ---------  -----------  ------------  -------------  -----------  -----------------
<S>                                         <C>        <C>          <C>           <C>            <C>          <C>
Lou Weisbach .............................       1995  $   250,000   $  160,493        --             1,500       $     100
 Chairman of the Board, President and            1994      250,000      148,245        --             1,500             100
 Chief Executive Officer                         1993      250,000      154,021        --             6,369          --
Richard A. Magid .........................       1995      144,233       --            --            87,500           2,749
 Chief Financial Officer and Treasurer           1994      121,136        7,500        --             5,000           2,749
                                                 1993      115,000       --            --            15,500           2,649
David C. Robbins .........................       1995      170,000      607,500   $   1,200,000       5,500          --
 Executive Vice President(4)                     1994      153,077      401,923        --             4,200             675
                                                 1993      150,000      297,295        --             3,751             877
Barbara G. Berman ........................       1995      105,155       86,218        --               300           2,100
 Vice President and Secretary                    1994       82,059       26,807        --             2,300           2,100
                                                 1993       81,075       33,446        --             2,154           2,000
</TABLE>
 
- - ------------------------
(1) Except  for  Mr.  Magid,  the  amounts  shown  in  this  column  consist  of
    commissions  earned for  sales of  Company products.  Amounts shown  for Mr.
    Weisbach reflect  earned  commissions  only  and  do  not  include  $91,000,
    $101,765  and $104,979 paid to him during 1995, 1994 and 1993, respectively,
    in advance commissions for  future sales of  Company products. See  "Certain
    Transactions",  and  "Report  of  the  Compensation  Committee  on Executive
    Compensation -- Compensation of the Company's Chief Executive Officer."
 
(2) Vests over 10 years,  or at an accelerated  rate based on Montgomery  Ward's
    purchases  from the  Company. At  December 31,  1995, the  160,000 shares of
    Restricted Stock awarded had  a value of $4,920,000,  based on the  December
    29,  1995  closing  price  of  $30.75 for  the  Common  Stock.  See "Certain
    Transactions."
 
(3) Amounts shown for 1995 consist of: $100 contributed by the Company on behalf
    of each of Messrs.  Weisbach and Magid  and Ms. Berman to  a 401(k) plan  it
    maintains; $2,000 of matching contributions made by the Company under one of
    its  non-qualified benefit  plans on  behalf of  each of  Mr. Magid  and Ms.
    Berman; and $649 of term life insurance policy premiums paid by the  Company
    for Mr. Magid.
 
                                       10
<PAGE>
(4)  Salary paid to Mr. Robbins each year  was in lieu of an equal dollar amount
    of commissions earned by him for sales of Company products.
 
    The following  table  sets forth  information  with respect  to  options  to
purchase  shares of the Company's Common Stock  that were granted during 1995 to
each of the executive officers named in the Summary Compensation Table above. No
stock appreciation rights ("SARs") were granted to any of the persons listed  on
the table below during 1995.
 
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                         INDIVIDUAL GRANTS
                                    -----------------------------------------------------------     POTENTIAL REALIZABLE
                                                          % OF TOTAL                                  VALUE AT ASSUMED
                                                         OPTIONS/SARS                              ANNUAL RATES OF STOCK
                                         NUMBER OF        GRANTED TO                               PRICE APPRECIATION FOR
                                        SECURITIES       EMPLOYEES IN   EXERCISE OR                   OPTION TERM (1)
                                    UNDERLYING OPTIONS/   FISCAL YEAR   BASE PRICE   EXPIRATION  --------------------------
NAME                                SARS GRANTED (#)(2)       (3)         ($/SH)        DATE        5%($)        10%($)
- - ----------------------------------  -------------------  -------------  -----------  ----------  -----------  -------------
<S>                                 <C>                  <C>            <C>          <C>         <C>          <C>
Lou Weisbach......................           1,500             *         $    6.50     01/01/05  $     6,132  $      15,539
Richard A. Magid..................          37,500             22.3%          9.81     03/15/05      231,425        586,477
                                            50,000             30.6%         15.75     11/06/05      371,441      1,255,072
David C. Robbins..................           5,500             *              6.50     01/01/05       22,483         56,976
Barbara G. Berman.................             300             *              6.50     01/01/05        1,226          3,108
</TABLE>
 
- - ------------------------
 * Less than 1%
 
(1) The amounts shown in these columns are the result of calculations at assumed
    annual  rates required by the Securities and Exchange Commission and are not
    intended to forecast possible future appreciation,  if any, of the price  of
    the  Company's Common Stock. The Company  did not use an alternative formula
    for a grant date valuation, as the Company is not aware of any formula  that
    will  determine with  reasonable accuracy  a present  value based  on future
    unknown or volatile factors.
 
(2) All options were granted at an exercise price equal to the Fair Market Value
    of the Company's Common Stock on the date of grant and generally vest over a
    two-year  period  in  increments  of  50%  each  on  the  first  and  second
    anniversary  of the date  of grant. Upon  exercise, the option  price may be
    paid either in cash or in shares of Common Stock that have an aggregate Fair
    Market Value equal to  the option price. Additionally,  the Company has  the
    right,  and with respect to certain persons, the obligation, to withhold any
    required taxes either in cash or shares of Common Stock.
 
(3) Percentage calculations  in this column  are based solely  on the number  of
    options  granted to employees  of the Company  and do not  take into account
    options granted to non-employee independent sales representatives for  sales
    of Company products.
 
                                       11
<PAGE>
    The  following table sets forth information  with respect to the unexercised
options held by each of the executive officers named in the Summary Compensation
Table above, as of December 31, 1995. None of such persons exercised any options
during 1995.
 
    AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END
                               OPTION/SAR VALUES
 
<TABLE>
<CAPTION>
                                                                            VALUE OF
                                         NUMBER OF SECURITIES       UNEXERCISED IN-THE-MONEY
                                        UNDERLYING UNEXERCISED       OPTIONS/SARS AT FY-END
                                      OPTIONS/SARS AT FY-END (#)             ($)(1)
                                      --------------------------  ----------------------------
NAME                                  EXERCISABLE/UNEXERCISABLE    EXERCISABLE/UNEXERCISABLE
- - ------------------------------------  --------------------------  ----------------------------
<S>                                   <C>                         <C>
Lou Weisbach........................               8,619/750         $      217,535/$18,188
Richard A. Magid....................           65,500/52,500              1,328,400/959,988
David C. Robbins....................            10,701/2,750                 265,764/66,688
Barbara G. Berman...................             3,454/1,300                  86,840/31,900
</TABLE>
 
- - ------------------------
(1) On December 29, 1995,  the closing price per  share of the Company's  Common
    Stock was $30.75.
 
EMPLOYMENT AGREEMENTS
 
    Mr.  Weisbach serves  as the  President and  Chief Executive  Officer of the
Company pursuant to a five-year  employment agreement that commenced on  January
1,  1992. After the expiration  of the initial five  year term, the agreement is
automatically extended annually  on each anniversary  of the commencement  date,
unless terminated in accordance with its terms. Under the agreement, during 1995
Mr.  Weisbach received  an annual  base salary of  $250,000 and  was entitled to
receive up to a maximum  of $250,000 per annum of  commissions for his sales  of
Company  products  in accordance  with the  Company's standard  sales commission
policy. Effective January 1, 1996, Mr. Weisbach's total annual compensation  was
set  at $500,000. In  addition, Mr. Weisbach  is eligible to  participate in any
stock plan, employee benefit  plan or other  arrangement generally available  to
executive  officers of the Company. See "Report of the Compensation Committee on
Executive  Compensation  --  Compensation  of  the  Company's  Chief   Executive
Officer."
 
    Pursuant to a three-year employment agreement entered into between Mr. Magid
and  the Company as of  March 15, 1995, Mr. Magid  serves as the Chief Financial
Officer and  Treasurer of  the  Company. After  the  expiration of  the  initial
three-year  term, the agreement is automatically extended on each anniversary of
the commencement  date for  successive one-year  periods, unless  terminated  in
accordance  with its  terms. Under the  agreement, Mr. Magid  receives an annual
base salary of $150,000 for the first year of the agreement, which amount  shall
be  increased to  $175,000 and $200,000  for the  second and third  years of the
agreement, respectively. Mr. Magid's base salary is subject to further  increase
from  time to time by the Compensation  Committee. Mr. Magid is also eligible to
receive an annual  bonus of  up to $25,000  (at such  time and in  such form  as
determined  by the  Compensation Committee), based  on the  Company's profit and
other financial objectives as may be established by the Compensation  Committee.
In  addition, Mr. Magid is  eligible to participate in  any stock plan, employee
benefit plan or other arrangement  generally available to executive officers  of
the Company.
 
    NOTWITHSTANDING  ANYTHING TO THE CONTRARY SET  FORTH IN ANY OF THE COMPANY'S
PREVIOUS FILINGS UNDER THE SECURITIES ACT  OF 1933, AS AMENDED, OR THE  EXCHANGE
ACT,  THAT MIGHT INCORPORATE FUTURE FILINGS,  INCLUDING THIS PROXY STATEMENT, IN
WHOLE OR IN PART, THE REPORT PRESENTED BELOW AND THE PERFORMANCE GRAPH FOLLOWING
SHALL NOT BE INCORPORATED BY REFERENCE INTO ANY SUCH FILINGS.
 
                                       12
<PAGE>
                           REPORT OF THE COMPENSATION
                      COMMITTEE ON EXECUTIVE COMPENSATION
 
    The Compensation Committee is currently comprised of Messrs. Herskovits  and
Jordon  R. Katz, neither of whom currently is or has been in the past an officer
or employee  of  the Company.  The  Compensation Committee  is  responsible  for
setting executive officer salaries, determining annual bonuses and administering
the Company's incentive compensation plans, including the Company's Stock Plan.
 
POLICY AND OBJECTIVES
 
    The  Compensation  Committee  believes  that  executive  compensation should
attract, retain and motivate the  highly qualified individuals required for  the
success  of  the  Company  and should  also  be  commensurate  with performance.
Inasmuch as  the Company  has  only four  executive officers,  the  Compensation
Committee  also strives to ensure that  each executive officer's compensation is
fair in relation  to his  or her experience  and overall  responsibility at  the
Company.  In general,  the Compensation  Committee considers  both corporate and
individual  performance   in  determining   executive  compensation.   Corporate
performance is evaluated by reviewing the extent to which strategic and business
plan   goals  are  met.   Individual  performance  is   evaluated  by  reviewing
organization and management development against set objectives. In making  these
evaluations,  the  Compensation  Committee  relies  upon  input  from  the Chief
Executive Officer and/or  the Chief  Financial Officer  regarding the  financial
performance of the Company and the performance of specific employees.
 
    Compensation  for executive officers of the Company is divided into cash and
stock-based components as follows:
 
CASH-BASED COMPENSATION
 
    The Company's cash-based compensation consists of salary, bonus and payments
pursuant to  a  non-qualified  benefit  plan  maintained  by  the  Company  (the
"Incentive  Plan").  Annual  base salary  for  each of  the  Company's executive
officers is paid either pursuant to an employment agreement between the  officer
and  the Company (see "Executive Compensation -- Employment Agreements", above),
or upon the approval of the  Compensation Committee, which annually reviews  the
base  salary  payable to  each executive  officer. The  Compensation Committee's
determination of annual salary  is based upon its  review of the officer's  past
performance, the responsibilities associated with the officer's position and any
changes  with respect  thereto, and  the recommendation  of the  Chief Executive
Officer and/or the  Chief Financial  Officer. While  the Compensation  Committee
acknowledges the subjective nature of these determinations, it believes that the
base  salary paid  to each of  the Company's executive  officers fairly reflects
that officer's  prior  performance, position  and  overall contribution  to  the
Company's  success. Furthermore, it is the  belief of the Compensation Committee
that this procedure is appropriate in light  of the size of the Company and  the
small number of executive officers.
 
    In  addition to  an annual base  salary, executive officers  are eligible to
receive commissions on sales of Company products in amounts determined  pursuant
to  specified  formulas.  Bonuses  may also  be  awarded  to  executive officers
pursuant to the Company's Incentive Plan.
 
    Under the Incentive  Plan, which  was established  by the  Company in  1990,
eligible  employees  may elect  to defer  a certain  amount of  compensation for
payment at a later date. Currently, the Incentive
 
                                       13
<PAGE>
Plan allows a participating  employee to defer  up to 25% of  his or her  annual
compensation  (but not less than  $1,350) for a minimum  of at least five years.
Compensation that  is deferred  under  the Incentive  Plan  is eligible  for  an
"Employer  Match" equal to 50% of the deferred amount (up to a maximum of $2,000
per year), which vests on an installment basis according to a formula set  forth
in  the  Incentive Plan.  The Incentive  Plan  provides for  the payment  of the
deferred benefit, which includes the deferred compensation, the matched  amounts
and interest, to the employee on an installment basis after the employee attains
at  least 60  years of  age. Under  certain circumstances,  including the death,
disability or financial  hardship of the  participating employee, the  Incentive
Plan  provides  for  the payment  of  deferred  benefits prior  to  the employee
attaining 60 years of age.
 
STOCK-BASED COMPENSATION
 
    The  Compensation  Committee  is  also  responsible  for  administering  the
Company's  Stock Plan. Option grants pursuant to  the Stock Plan are intended to
encourage performance that will  result in appreciation of  the market value  of
the  Company's Common  Stock. Stock options  are generally awarded  from time to
time by the  Compensation Committee  based upon recommendations  from the  Chief
Executive   Officer.  In  making  its   determinations  of  option  awards,  the
Compensation Committee considers the performance  of the proposed optionee,  the
Company's  financial performance  during the relevant  period and  the number of
options previously granted to the optionee.
 
    Throughout 1995, the Compensation Committee, acting upon a recommendation by
the Chief Executive Officer, awarded options  under the Stock Plan to  employees
and  independent  sales  representatives  of  the  Company.  In  doing  so,  the
Compensation Committee sought to reward  these individuals for their efforts  on
behalf  of the Company and to offer  them the opportunity to acquire an initial,
or augment their existing, proprietary interest in the Company.
 
    Accordingly, the Compensation Committee elected throughout 1995 to grant  to
each  qualifying employee and independent sales representative of the Company an
option to purchase  a certain  number of shares  of the  Company's Common  Stock
based on commissions earned on sales of Company products during 1995.
 
COMPENSATION OF THE COMPANY'S CHIEF EXECUTIVE OFFICER
 
    Lou  Weisbach serves as the Chief  Executive Officer of the Company pursuant
to an  employment agreement  with the  Company. See  "Executive Compensation  --
Employment  Agreements", above. During fiscal 1995, Mr. Weisbach earned his base
salary and  $160,000 in  commissions for  his sales  of Company's  products.  In
addition,  during  1995,  the  Company  advanced  Mr.  Weisbach  $91,000 against
commissions to be earned for future sales of Company products. The  compensation
paid  to  Mr. Weisbach  during  1995 was  not based  upon,  and had  no specific
relation to, the performance of the Company's Common Stock during 1995.
 
                                          THE COMPENSATION COMMITTEE
 
                                          Thomas Herskovits
                                          Jordon R. Katz
 
                                       14
<PAGE>
                               PERFORMANCE GRAPH
 
    NOTE:  THE STOCK PRICE PERFORMANCE SHOWN ON THE GRAPH BELOW IS NOT
           NECESSARILY INDICATIVE OF FUTURE PRICE PERFORMANCE.
 
           COMPARISON OF $100 INVESTED IN THE COMPANY'S COMMON STOCK,
            NASDAQ COMPOSITE INDEX AND THE COMPANY'S PEER GROUP (1)
                           SINCE OCTOBER 28, 1992 (2)
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
                                      10/28/92   12/31/93   12/31/94   12/31/95
<S>                                   <C>        <C>        <C>        <C>
HA-LO Industries, Inc.                     98.1       81.5       96.3      455.6
Nasdaq Stock Market (US Companies)        112.7      129.3      126.4      178.8
NASDAQ Stocks                             101.2       88.9       75.3      118.6
Miscellaneous Mondurable Goods
</TABLE>
 
- - ------------------------
(1) The  above graph compares the performance of the Company's Common Stock with
    that of  a broad  equity market  index, the  NASDAQ Composite  Index, and  a
    published   line-of-business  index,   NASDAQ  stocks  with   SIC  code  519
    (miscellaneous nondurable goods). The Company's  line of business is  within
    this  SIC code  and, accordingly,  the Company  has chosen  NASDAQ companies
    within this SIC code to comprise its peer group.
 
(2) The measurement period for  the above graph commences  on October 28,  1992,
    the date upon which the Company's Common Stock began trading publicly.
 
                                       15
<PAGE>
                     AMENDMENTS TO THE COMPANY'S STOCK PLAN
 
GENERAL; REASONS FOR PROPOSED AMENDMENTS
 
    In  1992,  the  Company adopted  the  Stock  Plan to  reward  key employees,
officers  and  directors  and  to  provide  them  with  additional   performance
incentives.  As originally  adopted, the  Stock Plan  authorized the  Company to
issue up  to 474,603  shares of  Common Stock  to eligible  individuals  through
awards of (i) incentive stock options ("ISOs") within the meaning of Section 422
of  the  Internal Revenue  Code  of 1986,  as  amended (the  "Code"),  (ii) NSOs
(individually and/or collectively with ISOs, "Options"), (iii) SARs, (iv) Common
Stock subject  to transfer  restrictions ("Restricted  Stock") and  (v)  phantom
stock  awards  ("Phantom Stock")  and provided  for  automatic annual  grants of
Options covering 3,500 shares of Common Stock to each non-employee director. The
Company's Board of Directors  and shareholders subsequently approved  amendments
to  the Stock Plan which increased the  number of shares of Common Stock covered
by the Stock Plan to a total of 1,474,603. Effective February 26, 1996, and  May
1,  1996, respectively, the  Board of Directors adopted,  subject to approval by
the Company's shareholders,  amendments to  the Stock  Plan to  (i) increase  by
1,500  the  number  of  shares  subject  to  options  granted  annually  to each
non-employee director of the Company and  (ii) increase the number of shares  of
Common  Stock of the Company covered by  the Stock Plan by an additional 600,000
shares, which  would result  in a  total  of 2,074,603  shares of  Common  Stock
covered by the Stock Plan.
 
    Based  upon the  number of  shares of  Common Stock  that have  been awarded
pursuant to Options or as Restricted Stock under the Stock Plan to date and  the
number of options exercised to date (see "Shares Subject to Stock Plan", below),
the  Board of Directors believes that increasing  the number of shares of Common
Stock subject to the Stock Plan is  necessary to permit the Company to  continue
to  make awards  under the  Stock Plan and  to provide  incentives to employees,
directors, officers and  sale representatives. Similarly,  the Company  believes
that  increasing the  number of  Options granted  annually and  automatically to
non-employee directors will continue  to incentivize such  persons and to  align
their  interests with  those of  the Company's  shareholders. At  this time, the
Board of Directors is not considering any other amendment or modification to the
Stock Plan,  whether  or  not  such  amendment  or  modification  would  require
shareholder approval.
 
    Following is a brief description of the material features of the Stock Plan:
 
PURPOSE
 
    The  purpose of the Stock Plan is to foster the interests of the Company and
its  shareholders  by   enabling  employees,  directors,   officers  and   sales
representatives  to  acquire  a proprietary  interest  in the  Company.  In this
respect, the Stock Plan  is designed to provide  additional incentives for  such
persons  to promote the success of the Company's business and enhance the market
price of the Common Stock.
 
ADMINISTRATION
 
    The Stock Plan is administered by the Compensation Committee of the Board of
Directors, which selects the persons who will receive Options, SARs,  Restricted
Stock  or  Phantom Stock  under the  Stock Plan.  The Compensation  Committee is
authorized to  make grants  under the  Stock Plan,  to determine  the terms  and
conditions thereof and to otherwise administer and interpret the Stock Plan. The
Compensation  Committee  is  currently comprised  of  two persons  who  have not
received any awards or  other allocations of equity  securities under the  Stock
Plan other than an annual formula
 
                                       16
<PAGE>
grant  of NSOs pursuant to the Stock Plan  for their service as directors of the
Company. See "Election of Directors -- Compensation of Directors", above and "--
Director Stock Options," below. The Board  of Directors appoints the members  of
the  Compensation Committee, fills  vacancies on the  Compensation Committee and
has the  power to  replace  members of  the  Compensation Committee  with  other
eligible persons at any time.
 
ELIGIBILITY
 
    Employees,  directors, officers and sales representatives of the Company are
eligible to  participate  in  the  Stock Plan  and  to  receive  Options,  SARs,
Restricted  Stock and  Phantom Stock  thereunder. Approximately  370 individuals
currently participate in the Stock Plan (collectively, the "Participants").
 
SHARES SUBJECT TO STOCK PLAN
 
    The terms of the Stock Plan currently provide that an aggregate of 1,474,603
authorized but unissued shares of Common Stock or treasury shares may be  issued
under  the Stock  Plan under  Options or  as Restricted  Stock. If  the proposed
amendments to the  Stock Plan  are approved  by the  Company's shareholders,  an
additional 600,000 shares of Common Stock or treasury shares would be covered by
the  Stock Plan, resulting in a total  of 2,074,603 available for issuance under
the Stock Plan. As of April 26, 1996, Options covering an aggregate of 1,157,422
shares of Common Stock have  been granted (including increased automatic  grants
to non-employee directors, see "Director Stock Options," below), an aggregate of
284,243  shares  of  Restricted  Stock have  been  issued,  Options  covering an
aggregate of 18,519  shares of Common  Stock have been  cancelled and,  together
with  the 32,938 shares remaining available  under the Stock Plan, are available
for issuance.
 
EXERCISE PRICE OF OPTIONS
 
    The exercise price per share ("Option Price") of an Option granted under the
Stock Plan  is set  by  the Compensation  Committee,  subject to  the  following
restrictions:  (i) the Option Price of  an ISO may not be  less than 100% of the
Fair Market Value of the Common Stock on the date of grant, and (ii) the  Option
Price  of an NSO may not be less than 85% of the Fair Market Value of the Common
Stock on the date of grant. In general, all Options granted under the Stock Plan
to date have been granted at an Option Price equal to the Fair Market Value  per
share  of Common Stock on the date of  grant. On April 26, 1996, the Fair Market
Value of the Common Stock was $31.38 per share.
 
TERMS OF OPTIONS
 
    Options granted under the  Stock Plan generally expire  upon the earlier  to
occur of (i) ten years from the date the Option is awarded ("Option Date"), (ii)
three   months  after  the  Participant's   employment,  directorship  or  other
relationship with the  Company is terminated  for any reason  other than  death,
(iii)  six months after  the Participant's death  or (iv) the  date on which the
Option is forfeited under Section 12 of the Stock Plan (e.g., 100% forfeiture if
the Participant's  relationship with  the Company  is terminated  for Cause  (as
defined  in the  Stock Plan)). To  date, the Compensation  Committee has granted
only NSOs and Restricted Stock under the Stock Plan.
 
EXERCISE OF OPTIONS
 
    The Options  granted to  date  to Participants  under  the Stock  Plan  have
generally  provided either  for immediate  vesting or  for vesting  in two equal
installments on the first and second anniversaries of the Option Date.
 
                                       17
<PAGE>
    Pursuant to  an amendment  to the  Stock Plan  adopted by  the  Compensation
Committee  on February 26, 1996, which did not require shareholder approval, the
Stock Plan now provides that, upon the  exercise of an Option, the optionee  may
make  payment either  in cash,  by certified  check, by  delivery of irrevocable
instructions to a broker to deliver the  sale or loan proceeds necessary to  pay
for  the Common  Stock received  upon exercise  or with  shares of  Common Stock
having an aggregate  Fair Market  Value on  the date  of delivery  equal to  the
Option  Price. No Common Stock  may be delivered upon  the exercise of an Option
until the optionee has made full payment to the Company.
 
DIRECTOR STOCK OPTIONS
 
    In an  effort  to attract,  retain  and  compensate directors  who  are  not
otherwise  employed by  the Company, the  Stock Plan provided  for the automatic
grant of an  NSO to  purchase 3,500  shares of  Company's Common  Stock to  each
non-employee  director on  the date  of the  first regularly  scheduled Board of
Directors meeting held in a calendar year at an exercise price equal to the Fair
Market Value of the Common Stock  on such date. Subject to shareholder  approval
of  the proposed  amendments, the  number of  shares subject  to Options granted
annually to each non-employee director was increased to 5,000 effective February
26, 1996. Each  NSO granted  to a non-employee  director vests  in twelve  equal
monthly  installments. In  all other respects,  the terms  of these non-employee
director NSOs are  governed by the  terms that apply  generally to NSOs  granted
under the Stock Plan.
 
STOCK APPRECIATION RIGHTS
 
    Under  the terms of the  Stock Plan, the Compensation  Committee may, in its
discretion, grant either  tandem SARs  or naked SARs  to eligible  Participants.
Tandem  SARs  are granted  in tandem  with  Options and  allow the  recipient to
exercise the underlying Option without having  to expend cash to pay the  Option
Price.  Under the  Stock Plan,  tandem SARs  may be  exercised only  if the Fair
Market Value of a share of Common Stock on the date of surrender exceeds  either
the  Option Price of the related  ISO or, if related to  an NSO, the Fair Market
Value of the Common Stock on the Option Date, and then shall be exercisable only
to the extent  that the related  ISO or  NSO is exercisable.  A Participant  who
elects  to exercise  a tandem  SAR may  surrender the  exercisable portion  of a
related Option in exchange for a number of shares of Common Stock determined  by
a  formula set forth in the Stock Plan. A  naked SAR is similar to a tandem SAR,
but it is not granted in connection with an underlying Option and its terms  are
governed by the Participant's SAR agreement.
 
PHANTOM STOCK
 
    Under  the Stock  Plan, the  Compensation Committee  may, in  its discretion
award Phantom  Stock to  eligible  Participants. Subject  to certain  terms  and
limitations, an award of Phantom Stock entitles the Participant to surrender all
or  part of the vested portion of such stock and to receive from the Company the
Fair Market Value  on the date  of surrender of  the Common Stock  to which  the
Phantom  Stock relates or,  at the Compensation  Committee's election, shares of
Common Stock.
 
NON-ASSIGNABILITY OF OPTIONS, SARS AND PHANTOM STOCK
 
    Options, SARs  and  Phantom Stock  granted  under  the Stock  Plan  are  not
transferable other than by will, the applicable laws of descent and distribution
or  pursuant to a qualified  domestic relations order. During  the lifetime of a
Participant, Options may  be exercised only  by such Participant  or his or  her
guardian.
 
                                       18
<PAGE>
RESTRICTED STOCK
 
    In  addition to Options, SARs and  Phantom Stock, the Compensation Committee
may, in its discretion, make awards of Restricted Stock to eligible Participants
under the  Stock  Plan.  A  Participant  may not  sell  or  transfer  shares  of
Restricted  Stock awarded  under the  Stock Plan and  the shares  are subject to
forfeiture in the event of the termination of the Participant's employment  with
the  Company,  membership  on the  Board  of Directors  or  sales representative
relationship.  Notwithstanding  the   transfer  restrictions,   the  holder   of
Restricted Stock has the right to vote his or her shares of Restricted Stock and
to  receive dividends  in the  same amount  as dividends  paid on non-restricted
shares of Common Stock.
 
ADJUSTMENT TO REFLECT CHANGE IN CAPITAL STRUCTURE
 
    If there is any change in the corporate structure or shares of the  Company,
the  Board of Directors has  the authority to make  any adjustments necessary to
prevent accretion  or to  protect against  dilution in  the number  and kind  of
shares  authorized by the Stock Plan or in the number and kind of shares covered
by Awards thereunder.
 
NEW PLAN BENEFITS
 
    Except for  the  increased  annual automatic  grants  made  to  non-employee
directors described above under "Director Stock Options," grants under the Stock
Plan  are made  at the  discretion of  the Compensation  Committee. Accordingly,
future grants under  the Stock Plan  cannot be determined  at this time.  During
fiscal 1995, the persons named in the Summary Compensation Table as a group, all
current  executive officers as a group,  all current non-employee directors as a
group, and all employees, including all  current officers who are not  executive
officers, as a group, would have received 254,800, 266,800, 20,000, and 323,611,
shares, respectively, either as Options or Restricted Stock under the Stock Plan
as proposed to be amended.
 
RIGHTS AS A STOCKHOLDER
 
    No  person  shall have  any rights  or  privileges of  a stockholder  of the
Company as to shares  subject to an  option granted pursuant  to the Stock  Plan
until such option is exercised in accordance with the terms of the Stock Plan. A
Participant  who has been granted SARs or Phantom Stock has no rights whatsoever
as a shareholder with respect to such SARs or Phantom Stock.
 
NO RIGHT TO EMPLOYMENT
 
    Participation in  the Stock  Plan  or any  agreement entered  into  pursuant
thereto  does  not confer  upon any  Participant  any right  to continue  in the
employment of the Company or its subsidiaries.
 
AMENDMENT AND DISCONTINUANCE
 
    The Board  of Directors  may, at  any time  and from  time to  time,  amend,
modify,  suspend or terminate  the Stock Plan  without shareholder approval, but
may not, without  the approval by  the holders of  a majority of  the shares  of
Common  Stock that are represented,  in person or by proxy,  at a meeting of the
Company's shareholders (i) change the aggregate number of shares of Common Stock
reserved for issuance pursuant to the Stock Plan, except for such adjustments as
are  permitted  under  the  Stock  Plan,  (ii)  change  the  class  of  eligible
individuals  who may  receive Awards under  the Plan, (iii)  adopt any amendment
affecting the Option Price at which  Options may be granted, or (iv)  materially
increase benefits accruing to Participants under the Stock Plan.
 
                                       19
<PAGE>
TERMINATION
 
    The Board of Directors may terminate the Stock Plan at any time with respect
to any shares of Common Stock that are not then subject to Options or Restricted
Stock.  Termination of the  Stock Plan will not  affect Participants' rights and
obligations with respect  to Options,  Restricted Stock, SARs  or Phantom  Stock
granted before such termination.
 
MISCELLANEOUS
 
    The  Stock Plan  is not  subject to  any of  the provisions  of the Employee
Retirement Income Security Act of 1974.
 
TAX CONSEQUENCES
 
    Following  is  a  brief  summary   of  the  principal  federal  income   tax
consequences of the grant and exercise of an option under the Stock Plan and the
subsequent disposition of shares of Common Stock acquired upon such exercise. In
addition,  this  section  briefly  summarizes  the  tax  consequences  of  SARs,
Restricted Stock and Phantom Stock to the Participant and Company. This  summary
is  not intended to  be exhaustive and  does not describe  all federal, state or
local tax laws.
 
    The grant of an option will not  result in any immediate tax consequence  to
the  Company or the optionee. ISOs granted  under the Stock Plan are not taxable
upon exercise, but rather are taxable only upon the disposition of the shares of
Common Stock  received ("Option  Stock").  With respect  to ISOs,  however,  the
spread between the Fair Market Value of the Option Stock on the date of exercise
and  the  Option Price  may be  subject to  possible application  of alternative
minimum tax. Generally, the  Company is not entitled  to deduct as  compensation
amounts  includible  in a  Participant's  income as  the  result of  an  ISO. By
comparison, NSOs granted under the Stock Plan are taxable when exercised an  the
difference  between the  Fair Market Value  of the  Option Stock on  the date of
exercise and the Option Price. Such amount will not be an item of tax preference
to  a  Participant.  The  Company  is  generally  entitled  to  a  deduction  as
compensation  equal to the amount includible  in a Participant's income upon the
exercise of an NSO.
 
    Upon the disposition of Option  Stock, a Participant may realize  short-term
or  long-term  capital  gain  or  loss, assuming  such  shares  of  Option Stock
constitute capital  assets  in a  Participant's  hands and  depending  upon  the
holding  period of such shares of Option  Stock, equal to the difference between
the selling price and the tax basis of the shares of Option Stock sold. The  tax
basis  for this purpose will equal the sum  of the exercise price and the amount
of ordinary income realized by the option holder as a result of such exercise.
 
    Restricted Stock taxable as income to  the Participant when it is no  longer
subject to a substantial risk of forfeiture. Generally, the Company is allowed a
deduction  as  compensation  when  the Restricted  Stock  is  includible  in the
Participant's income. Upon the exercise of  an SAR, a Participant is taxable  on
an  amount equal  to the cash  and/or value  of shares of  Common Stock received
pursuant  to  such  exercise  and  generally  the  Company  is  entitled  to   a
corresponding  deduction. The  tax treatment  of Phantom  Stock is substantially
similar to that of SARs.
 
    With respect  to certain  Participants, the  Company is  required under  the
Stock Plan to withhold any required tax in shares of Common Stock.
 
    THE  BOARD OF DIRECTORS  RECOMMENDS A VOTE  FOR THE AMENDMENTS  TO THE STOCK
PLAN.
 
                                       20
<PAGE>
                                    AUDITORS
 
    It is proposed that the shareholders  approve the reappointment of the  firm
of  Arthur  Andersen LLP  as the  Company's independent  auditors for  1996. The
decision to retain Arthur Andersen LLP as the Company's independent auditors for
1996 was approved by the Audit Committee of the Board of Directors and the Board
of Directors of the Company. A representative of Arthur Andersen LLP is expected
to attend  the meeting  where he  or she  will have  the opportunity  to make  a
statement  if  he  or  she  so  desires and  will  be  available  to  respond to
appropriate questions.
 
    THE BOARD  OF  DIRECTORS RECOMMENDS  A  VOTE  FOR THE  RATIFICATION  OF  THE
REAPPOINTMENT OF SUCH FIRM.
 
                      1997 ANNUAL MEETING OF SHAREHOLDERS
 
    The 1997 Annual Meeting of Shareholders is presently scheduled to be held on
June  2, 1997. Any proposals of shareholders intended to be personally presented
at such meeting must be received by  the Secretary of the Company for  inclusion
in  the Company's Proxy  Statement and form  of proxy no  later than January 14,
1997.
 
                                       21
<PAGE>

                                HA-LO INDUSTRIES, INC.

             THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

Lou Weisbach and Richard A. Magid, and each of them, are hereby constituted and 
appointed the lawful attorneys and proxies of the undersigned, with full power 
of substitution, to vote and act as proxy with respect to all shares of common 
stock, no par value, of HA-LO INDUSTRIES, INC. standing in the name of the 
undersigned on the Company's books at the close of business on April 26, 1996 
at the Annual Meeting of Shareholders to be held at 5980 West Touhy Avenue, 
Niles, Illinois 60714, at 10:00 a.m., local time, on Monday, June 10, 1996, or 
at any postponement(s) or adjournment(s) thereof, as follows:

PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY USING THE ENCLOSED
ENVELOPE

                  (CONTINUED AND TO BE SIGNED ON REVERSE SIDE)

<PAGE>

   PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY /X/

<TABLE>
<S>                                                                   <C>  <C>       <C>
                                                                                     FOR ALL 
                                                                      FOR  WITHHELD  EXCEPT  
1. ELECTION OF DIRECTORS                                              / /    / /       / /   
   Nominees: Lou Weisbach, Richard A. Magid, Thomas 
   Herskovits, Jordon R. Katz, Marshall J. Katz, 
   David C. Robbins and Neil A. Ramo

______________________________________________________________
INSTRUCTION:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL
NOMINEE WRITE THAT NOMINEE'S NAME ON THE SPACE PROVIDED ABOVE


                                                                      FOR   AGAINST  ABSTAIN
2. APPROVAL OF THE PROPOSED AMENDMENTS TO THE COMPANY'S STOCK PLAN.   / /    / /       / /  

The powers hereby granted may be exercised by any of said attorneys or proxies
or their substitutes present and acting at the above-described Annual Meeting of
Shareholders or any postponement(s) or adjournment(s) thereof, or, if only one
be present and acting, then by that one. The undersigned hereby revokes any and
all proxies heretofore given by the undersigned to vote at said meeting.

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN.
IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR EACH OF THE NOMINEES
LISTED IN ITEM 1 AND FOR THE PROPOSALS IN ITEMS 2 AND 3.

                                                                      FOR   AGAINST  ABSTAIN 
3. RATIFICATION OF THE REAPPOINTMENT OF ARTHUR ANDERSEN LLP AS        / /    / /       / /   
   THE COMPANY'S AUDITORS FOR 1996.

4. In their discretion, the proxies are authorized to vote upon such 
   other business as may properly come before the meeting or at any 
   postponement(s) or adjournment(s) thereof.

MARK HERE FOR ADDRESS CHANGE AND NOTE BELOW                           / /

___________________________________________


MARK HERE IF YOU PLAN TO ATTEND THE MEETING                           / /

Dated 
___________________________________________________________________________, 1996

_________________________________________________________________________________
                                   Signature
_________________________________________________________________________________
                                   Signature

(Please sign proxy as name appears on corporate records. Joint owners should
each sign personally. Trustees and others signing in a representative capacity
should indicate the capacity in which they sign.)
</TABLE>




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