HA LO INDUSTRIES INC
DEF 14A, 1997-04-30
MISC DURABLE GOODS
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            Schedule 14A Information
 
                   Proxy Statement Pursuant to Section 14(a)
           of the Securities Exchange Act of 1934 (Amendment No.    )
 
    /X/  Filed by the Registrant
    / /  Filed by a Party other than the Registrant
 
    CHECK THE APPROPRIATE BOX:
 
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to 240.14a-11(c) or 240.14a-12
 
                                      HA-LO INDUSTRIES, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
                                                    N/A
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  No fee required.
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
     and 0-11.
 
     (1) Title of each class of securities to which transaction applies:
         -----------------------------------------------------------------------
     (2) Aggregate number of securities to which transaction applies:
         -----------------------------------------------------------------------
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):
         -----------------------------------------------------------------------
     (4) Proposed maximum aggregate value of transaction:
         -----------------------------------------------------------------------
     (5) Total fee paid:
         -----------------------------------------------------------------------
 
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1) Amount Previously Paid:
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     (2) Form, Schedule or Registration Statement No.:
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     (4) Date Filed:
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<PAGE>
                             HA-LO INDUSTRIES, INC.
 
                             5980 WEST TOUHY AVENUE
 
                             NILES, ILLINOIS 60714
 
                            ------------------------
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                  JUNE 2, 1997
 
    Notice is hereby given that the Annual Meeting of Shareholders of HA-LO
Industries, Inc., an Illinois corporation (the "Company"), will be held in the
Assembly Room of Harris Trust and Savings Bank, 111 West Monroe Street, 8th
Floor East 60606 on Monday, June 2, 1997 at 10:00 a.m., local time, for the
following purposes:
 
    (1) To elect ten directors to serve until the next Annual Meeting of
       Shareholders or until their successors are duly elected and qualified;
 
    (2) To approve the HA-LO Industries, Inc. 1997 Stock Plan (Restated);
 
    (3) To ratify the reappointment of the firm of Arthur Andersen LLP as the
       Company's independent auditors for 1997; and
 
    (4) To transact such other business as may properly come before the meeting.
 
    Shareholders of record at the close of business on April 23, 1997 are
entitled to notice of and to vote at the meeting and at any postponements or
adjournments thereof. A complete list of the shareholders entitled to vote at
the meeting will be subject to inspection by any shareholder at the Company's
principal executive office, during usual business hours, for a period of ten
days prior to the meeting.
 
                                         By Order of the Board of Directors,
                                          BARBARA G. BERMAN
                                          SECRETARY
 
Niles, Illinois
April 30, 1997
                            ------------------------
 
    THE BOARD OF DIRECTORS EXTENDS A CORDIAL INVITATION TO ALL SHAREHOLDERS TO
ATTEND THE MEETING. WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING, PLEASE
COMPLETE, DATE, SIGN AND RETURN AS PROMPTLY AS POSSIBLE THE ENCLOSED PROXY IN
THE ACCOMPANYING REPLY ENVELOPE. SHAREHOLDERS WHO ATTEND THE MEETING MAY REVOKE
THEIR PROXIES AND VOTE IN PERSON.
<PAGE>
                             HA-LO INDUSTRIES, INC.
 
                             5980 WEST TOUHY AVENUE
                             NILES, ILLINOIS 60714
 
                            ------------------------
 
                                PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS
                                  JUNE 2, 1997
 
                            ------------------------
 
                                  INTRODUCTION
 
    The accompanying proxy is solicited by the Board of Directors of HA-LO
Industries, Inc., an Illinois corporation (the "Company"), for use at the Annual
Meeting of Shareholders of the Company to be held on the date, at the time and
place and for the purposes set forth in the accompanying Notice of Annual
Meeting of Shareholders and at any postponements or adjournments thereof. The
Company's principal executive office is located at 5980 West Touhy Avenue,
Niles, Illinois 60714 and its telephone number is (847) 647-2300. Shareholders
of record at the close of business on April 23, 1997 are entitled to notice of
and to vote at the meeting. This Proxy Statement and the accompanying proxy are
first being mailed to shareholders on or about April 30, 1997.
 
                                  THE MEETING
 
VOTING AT THE MEETING
 
    On April 23, 1997, there were issued and outstanding 19,824,815 shares of
common stock, no par value (the "Common Stock"). Each share of Common Stock
issued and outstanding on the record date entitles the holder thereof to one
vote on all matters submitted to a vote of shareholders at the meeting.
 
    The presence in person or by proxy of the holders of a majority of the
outstanding shares of Common Stock will constitute a quorum. The affirmative
vote of the holders of a majority of the shares represented at the meeting,
whether present in person or represented by proxy, will be necessary for the
election of directors, for the approval of the HA-LO Industries, Inc. 1997 Stock
Plan (Restated) (the "Restated Plan") and for the ratification of the
reappointment of the firm of Arthur Andersen LLP as the Company's independent
auditors for 1997. Abstentions and broker non-votes will have the effect of a
vote against a nominee or a proposal.
 
PROXIES AND PROXY SOLICITATION
 
    All shares of Common Stock represented by properly executed proxies will be
voted at the meeting in accordance with the directions marked on the proxies,
unless such proxies previously have been revoked. If no directions are indicated
on such proxies, they will be voted FOR the election of each nominee named below
under "Election of Directors," FOR the approval of the Restated Plan and FOR the
ratification of the reappointment of Arthur Andersen LLP as the Company's
independent auditors for 1997. If any other matters are properly presented at
the meeting for action, which is not presently anticipated, the named proxies
will vote in accordance with their best judgment. Each proxy executed
 
                                       2
<PAGE>
and returned by a shareholder may be revoked at any time before it is voted by
timely submission of written notice of revocation or by submission of a duly
executed proxy bearing a later date (in either case directed to the Secretary of
the Company) or, if a shareholder is present at the meeting, he or she may elect
to revoke his or her proxy and vote his or her shares in person.
 
    In addition to solicitation by mail, certain directors, officers and other
employees of the Company, not specially employed for this purpose, may solicit
proxies, without additional remuneration therefor, by personal interview, mail,
telephone or telecopy. The Company will request brokers and other fiduciaries to
forward proxy soliciting material to the beneficial owners of shares of Common
Stock that are held of record by such brokers and fiduciaries and will reimburse
such persons for their reasonable out-of-pocket expenses.
 
                         SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT
 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
 
    The following table sets forth certain information concerning a shareholder
of the Company, who is not a member of management, who is known by the Company
to beneficially own more than 5% of the total number of outstanding shares of
Common Stock. Such information is based solely on a Schedule 13D, and amendments
thereto, filed by such shareholder with the Securities and Exchange Commission
(the "Commission").
 
<TABLE>
<CAPTION>
                                                                NUMBER OF SHARES     APPROXIMATE
                                                                  BENEFICIALLY       PERCENT OF
NAME AND ADDRESS                                                      OWNED             CLASS
- --------------------------------------------------------------  -----------------  ---------------
<S>                                                             <C>                <C>
Anne Okner
2949 West Lunt
Chicago, Illinois 60645.......................................       1,267,062(1)       6.4%
</TABLE>
 
- ------------------------
 
(1) Information is as of January 23, 1997 and is reported by Ms. Okner on behalf
    of herself with respect to 31 shares and in her capacity as co-trustee of
    the (i) Samuel P. Okner Family Trust with respect to 502,031 shares, (ii)
    Ellyn Robbins Family Trust with respect to 310,781 shares and (iii) Joel C.
    Okner Family Trust with respect to 454,219 shares.
 
SECURITY OWNERSHIP OF MANAGEMENT
 
    The following table sets forth, as of April 16, 1997, certain information
concerning the beneficial ownership of Common Stock by (i) all directors and
nominees, (ii) each of the executive officers named in the Summary Compensation
Table below and (iii) all directors and executive officers as a group.
 
                                       3
<PAGE>
Unless otherwise indicated, each person has sole investment and voting power (or
shares such powers with his or her spouse) with respect to the shares shown as
beneficially owned by that person.
 
<TABLE>
<CAPTION>
                                                                NUMBER OF SHARES
                                                                  BENEFICIALLY       APPROXIMATE
                                                                      OWNED          PERCENT OF
NAME                                                            ON APRIL 16, 1997       CLASS
- --------------------------------------------------------------  -----------------  ---------------
<S>                                                             <C>                <C>
Lou Weisbach..................................................         1,984,558(1)      10.0%
Linden D. Nelson..............................................         2,612,655(2)      13.0
Seymour N. Okner..............................................           975,451(3)       4.9
Richard A. Magid..............................................           179,688(4)        *
David C. Robbins..............................................           182,328(5)        *
Barbara G. Berman.............................................            15,531(6)        *
David B. Hermelin.............................................            69,062(7)        *
Thomas Herskovits.............................................            76,812(8)        *
Jordon R. Katz................................................            31,725(9)        *
Marshall J. Katz..............................................           218,846(10)       1.1
Neil A. Ramo..................................................            67,143(11)        *
All Directors and Executive Officers
  as a Group (16 persons).....................................         6,488,548(12)      31.3
</TABLE>
 
- ------------------------
 
*    Less than 1%.
 
 (1) Includes 19,538 shares subject to immediately exercisable options held by
     Mr. Weisbach. Excludes 85,000 shares held in trust for the benefit of Mr.
     Weisbach's wife and 4,914 shares held in trusts for the benefit of Mr.
     Weisbach's children, over which Mr. Weisbach has no sole or shared powers
     to vote or dispose.
 
 (2) Includes 28,915 shares owned by Maple Lane Acquisition Limited Liability
     Company, of which Mr. Nelson is the managing member, and 262,500 shares
     subject to immediately exercisable options held by Mr. Nelson.
 
 (3) Excludes 1,267,031 shares held in trusts for the benefit of Mr. Okner's
     children, over which Mr. Okner has no sole or shared powers to vote or
     dispose.
 
 (4) Includes 167,188 shares subject to immediately exercisable options held by
     Mr. Magid.
 
 (5) Includes 37,237 shares granted to Mr. Robbins as restricted stock pursuant
     to a Bonus Shares Agreement between Mr. Robbins and the Company which are
     not yet vested, 33,003 shares subject to immediately exercisable options
     held by Mr. Robbins, and an aggregate of 937 shares owned in trust for the
     benefit of Mr. Robbins' two minor children. Excludes 310,781 shares held in
     trust for the benefit of Mr. Robbins' wife, over which Mr. Robbins has no
     sole or shared powers to vote or dispose.
 
 (6) Includes 375 shares held individually by Ms. Berman, 9,063 shares held
     jointly with Ms. Berman's husband, 1,875 shares held by Ms. Berman's
     husband, 937 shares held by Ms. Berman's husband in his profit sharing
     account and 3,281 shares subject to immediately exercisable options held by
     Ms. Berman.
 
 (7) Includes 51,250 shares subject to immediately exercisable options held by
     Mr. Hermelin.
 
                                       4
<PAGE>
 (8) Includes 41,812 shares held jointly with Mr. Herskovits' wife, 11,249
     shares owned by Mr. Herskovits' minor son and 23,751 shares subject to
     immediately exercisable options held by Mr. Herskovits.
 
 (9) Includes 19,875 shares held by the JR Katz Profit Sharing Plan, 1,225
     shares owned by Mr. Katz's minor sons and 10,625 shares subject to
     immediately exercisable options held by Mr. Katz.
 
(10) All shares subject to immediately exercisable options held by Mr. Katz.
 
(11) Includes 39,702 shares subject to immediately exercisable options held by
     Mr. Ramo and 375 shares subject to immeditely exercisable options held by
     Mr. Ramo's wife.
 
(12) Includes shares subject to immediately exercisable options in addition to
     the shares included in Notes 1-11 above.
 
           (SECTION) 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
    Section 16(a) of the Securities Exchange Act of 1934, as amended (the
"Exchange Act"), requires each of the Company's executive officers and directors
and persons who beneficially own more than 10% of the Common Stock to file
initial reports of beneficial ownership and reports of changes in beneficial
ownership of the Company's equity securities. Based solely on a review of the
copies of such reports furnished to the Company, the Company believes that
during the fiscal year ended December 31, 1996, all of its officers, directors
and 10% beneficial owners timely filed all required reports, except for Mr.
Robbins, Mr. Herskovits, Mr. Marshall J. Katz and Ms. Berman, each of whom filed
one untimely report on Form 4, and Mr. Jordan R. Katz, who filed two untimely
reports on Form 4.
 
                             ELECTION OF DIRECTORS
 
    Ten directors are to be elected to the Board of Directors. Each director
elected at the meeting will hold office until the next Annual Meeting of
Shareholders of the Company or until his respective successor is duly elected
and qualified.
 
    The Board of Directors has nominated, and it is the intention of the persons
named as proxies to vote for the election of, the nominees named below, each of
whom has consented to serve as a director if elected. In the event that any of
the nominees should be unable to serve as a director, it is intended that the
proxies will be voted for the election of such substitute nominees, if any, as
shall be designated by the Board of Directors. Management has no reason to
believe that any nominee will be unable to serve. Each of the nominees listed
below has served as a director of the Company since 1992, except for the
following: (i) Mr. Weisbach has served as a director since 1988, (ii) Mr.
Robbins has served as a director since 1995, (iii) Mr. Okner has served as a
director since October 1996 and (iv) each of Messrs. Nelson and Hermelin has
served as a director since January 1997.
 
    As described below, the Company has entered into an agreement pursuant to
which it has granted to Montgomery Ward & Co., Incorporated ("Montgomery Ward")
the right to designate one person to serve on the Company's Board of Directors
for the duration of the Purchasing Agreement (as hereinafter defined). See
"Certain Transactions" below. From November 5, 1996 until February 12, 1997,
when he resigned from the Board of Directors, Mr. Joseph Reddington was the
director designated by Montgomery Ward. At such time as Montgomery Ward
identifies another person to be nominated to
 
                                       5
<PAGE>
the Board of Directors, the number of directors will be increased accordingly
and such person will serve on the Board of Directors until the 1998 Annual
Meeting of Shareholders or until his or her successor is duly elected and
qualified.
 
    Mr. Robbins is the son-in-law of Mr. Okner.
 
INFORMATION CONCERNING NOMINEES FOR ELECTION AS DIRECTORS
 
    The following information is furnished with respect to each nominee:
 
<TABLE>
<CAPTION>
NAME, PRINCIPAL OCCUPATION AND OTHER DIRECTORSHIPS(1)                                                             AGE
- ------------------------------------------------------------------------------------------------------------      ---
<S>                                                                                                           <C>
Lou Weisbach ...............................................................................................          48
  Chairman of the Board, President and Chief Executive Officer of the Company since January 1, 1988. From
  1972 through 1987, he operated the predecessor of the Company as a sole proprietorship.
 
Linden D. Nelson ...........................................................................................          36
  Vice Chairman of the Board of the Company and Chief Executive Officer of Creative Concepts in Advertising,
  Inc., a wholly owned advertising specialty subsidiary of the Company ("CCA"), since its acquisition by the
  Company in January 1997. He was the Chairman and Chief Executive Officer of CCA's predecessor since its
  inception in July 1979 through December 1996.
 
Richard A. Magid ...........................................................................................          38
  Chief Operating Officer of the Company since July 1996, Treasurer of the Company since August 1992, and
  Assistant Secretary of the Company since March 1996. Additionally, he was the Chief Financial Officer of
  the Company from August 1992 until July 1996 and Vice President--Finance of the Company from August 1992
  through March 1996. From 1981 until joining the Company in 1992, he was employed by the accounting firm of
  Arthur Andersen LLP, most recently as an audit and financial consulting manager.
 
David C. Robbins ...........................................................................................          44
  Executive Vice President of the Company since November 1992. From 1978 to November 1992, he was an
  independent sales representative marketing specialty and premium advertising products.
 
David B. Hermelin ..........................................................................................          60
  Private real estate investor since 1958 through various real estate development, ownership and management
  partnerships. Since 1970, he has been a director of First of America Bank Corporation, S.E. and since
  1986, he has been a director of Arbor Drugs, Inc.
 
Thomas Herskovits ..........................................................................................          50
  Managing partner, Herskovits Enterprises since January 15, 1996. President and Chief Executive Officer of
  Specialty Foods Corp. from November 1, 1993 to January 1996. From 1989 through March 1993, he was
  President of the KGF Frozen Products Group, an operating unit of Kraft General Foods. From 1984 to 1989,
  he was President of the Kraft Dairy Group of Kraft General Foods.
</TABLE>
 
                                       6
<PAGE>
<TABLE>
<CAPTION>
NAME, PRINCIPAL OCCUPATION AND OTHER DIRECTORSHIPS(1)                                                             AGE
- ------------------------------------------------------------------------------------------------------------      ---
<S>                                                                                                           <C>
Jordon R. Katz .............................................................................................          45
  President of JR Katz Assoc., Inc., an insurance and employee benefits planning company, since 1976.
 
Marshall J. Katz ...........................................................................................          48
  Independent financial consultant to the Company since 1992. From 1988 through 1991, he was the owner and
  President of Northbrook Management Co., a money management firm trading in futures and options.
 
Seymour N. Okner ...........................................................................................          70
  Since October 1996, Mr. Okner has served as Chairman and Chief Executive Officer of Market USA, Inc.
  ("Market USA") and Marusa Marketing, Ltd. ("Marusa"), two of the Company's wholly-owned telemarketing
  subsidiaries that were acquired on September 30, 1996. Prior to October 1996, he was (i) President,
  Secretary, Treasurer and a director of Market USA's predecessor since such company's inception in November
  1988 and (ii) President and Secretary of Marusa's predecessor since April 1992.
 
Neil A. Ramo ...............................................................................................          54
  President of NEMAR, Inc., an independent marketing company that sells Company products, since July 1993.
  From August 1991 through June 1993, he was President of RMI, Inc., d/b/a Creative Promotions
  International, a predecessor marketing company to NEMAR, Inc. From 1984 to 1989, he was President of
  Carson Pirie Scott Department Stores. After retiring from Carson Pirie Scott Department Stores, he pursued
  personal interests until he founded RMI, Inc.
</TABLE>
 
- ------------------------
 
(1)  Only directorships of issuers with a class of securities registered
     pursuant to Section 12 of the Exchange Act, or subject to the requirements
     of Section 15(d) of the Exchange Act, and directorships of issuers
     registered as investment companies under the Investment Company Act of
     1940, as amended, are required to be listed in the above table.
 
INFORMATION CONCERNING THE BOARD OF DIRECTORS AND COMMITTEES
 
    The Board of Directors has designated an Audit Committee and a Compensation
Committee. The Board of Directors has not designated a Nominating Committee;
rather, the Board of Directors as a whole performs the functions that would
otherwise be delegated to such committee.
 
    Current members of the Audit Committee are Thomas Herskovits, Jordon R. Katz
and Richard A. Magid. The functions of the Audit Committee include assessing the
scope of the Company's engagement of its independent public accountants,
reviewing their reports and recommending to the Board of Directors the
engagement and discharge of independent auditors. The Audit Committee
recommended the engagement of Arthur Andersen LLP as the Company's auditors for
1997. The Audit Committee also meets with the financial staff of the Company to
review accounting procedures and internal audit controls.
 
    Current members of the Compensation Committee are Thomas Herskovits and
Jordon R. Katz. The functions of the Compensation Committee include setting
executive officer salaries, determining
 
                                       7
<PAGE>
annual bonuses and administering the Company's incentive compensation plans,
including the HA-LO Industries, Inc. Stock Plan and the Restated Plan. See
"Report of the Compensation Committee on Executive Compensation", below.
 
    During 1996, the Board of Directors held five meetings and took action by
written consent nine times, the Audit Committee held two meetings and the
Compensation Committee took action by written consent four times. Each director
attended at least 75% of the aggregate number of meetings held by the Board of
Directors and the committees, if any, on which he served during 1996.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    The current members of the Compensation Committee are Thomas Herskovits and
Jordon R. Katz. None of the members of the Compensation Committee is either a
current or former officer or employee of the Company.
 
COMPENSATION OF DIRECTORS
 
    Pursuant to the HA-LO Industries, Inc. Stock Plan, as amended on February
26, 1996 (the "Stock Plan"), each non-employee director of the Company is
entitled to receive compensation in the form of a non-qualified stock option
("NSO") to purchase 5,000 shares of Common Stock at an exercise price per share
equal to the Fair Market Value (as defined in the Stock Plan) of the Common
Stock on the date of the first regularly scheduled Board of Directors meeting
during such calendar year. During fiscal 1996, each non-employee director
received under the Stock Plan an NSO to purchase 5,000 shares of Common Stock at
an exercise price per share of $24.25. The foregoing amounts do not give effect
to the Company's 3-for-2 stock split in June 1996 or the 25% stock dividend paid
in December 1996.
 
    Commencing in fiscal 1997, each non-employee director of the Company is
entitled to receive compensation under the Restated Plan (a plan substantially
similar to the Stock Plan) in the form of an NSO to purchase 5,000 shares of
Common Stock at an exercise price per share equal to the Fair Market Value (as
defined in the Restated Plan) of the Common Stock on the date of the first
regularly scheduled Board of Directors meeting during such calendar year. On
March 4, 1997, each non-employee director received under the Restated Plan an
NSO to purchase 5,000 shares of Common Stock at an exercise price of $14.13.
 
                              CERTAIN TRANSACTIONS
 
    In January 1995, the Company entered into a five-year Exclusive Premium
Purchasing Agreement (the "Purchasing Agreement") with Montgomery Ward, whereby
the Company became the exclusive provider of premium advertising products to
Montgomery Ward. The Purchasing Agreement was initially scheduled to expire in
December 1999, subject to earlier termination at the election of either the
Company or Montgomery Ward during the first three months of 1997. In December
1995, the term of the Purchasing Agreement was extended for five additional
years (i.e., through December 2004), subject to earlier termination (i) at the
election of the Company in the event that Montgomery Ward fails to purchase
specified minimum amounts of Company products annually under the Purchasing
Agreement and (ii) at the election of Montgomery Ward on December 31 of any
year, commencing in 1998, upon no less than six-months notice.
 
                                       8
<PAGE>
    In connection with the Purchasing Agreement, Merchant Partners, Limited
Partnership ("Merchant"), a fund in which Montgomery Ward is the principal
investor, acquired an aggregate of 562,218 shares of the Company's Common Stock
(the "Merchant Shares") from the Company and Mr. Weisbach. Pursuant to a Stock
Purchase Agreement between Merchant and Mr. Weisbach (the "Weisbach Stock
Purchase Agreement"), Merchant purchased 281,109 of the Merchant Shares from Mr.
Weisbach and obtained certain co-sale rights in the event Mr. Weisbach disposes
of more than 10% of the shares of Common Stock held by him during any
twelve-month period. Under a separate Stock Purchase Agreement between Merchant
and the Company (the "Company Stock Purchase Agreement"), Merchant acquired an
additional 281,109 of the Merchant Shares from the Company. The purchase price
of the Merchant Shares ($3.56 per share) was based upon the average market price
of the Common Stock during the three trading days immediately preceding the
January 11, 1995 purchase date (the "Purchase Date").
 
    In connection with the Company Stock Purchase Agreement, Merchant also
acquired a warrant (the "First Warrant") to acquire up to an additional 749,434
shares of Common Stock at a price of $3.56 per share. The First Warrant became
vested with respect to 124,906 shares on the Purchase Date and, subject to the
continued effectiveness of the Purchasing Agreement and Montgomery Ward's
purchasing specified minimum amounts of Company products annually under the
Purchasing Agreement, was initially scheduled to vest with respect to the
remaining 649,509 shares in substantially equal amounts during each of the next
five years. In connection with the five-year extension of the Purchasing
Agreement, (i) the vesting date for the last 124,906 shares of Common Stock was
accelerated from January 11, 2000 to the date of such extension (i.e., December
27, 1995) and (ii) Merchant acquired a second warrant (the "Second Warrant") to
acquire up to an additional 374,806 shares of Common Stock at a price of $13.34
per share. Subject to the continued effectiveness of the Purchasing Agreement
and Montgomery Ward's purchasing specified minimum amounts of Company products
annually under the Purchasing Agreement, the Second Warrant will vest ratably
during each year of the six-year period ending January 11, 2005.
 
    Under a Registration Rights Agreement (the "Registration Rights Agreement")
entered into between the Company and Merchant in connection with the foregoing
transactions, Merchant was granted the right, subject to certain restrictions
and exceptions, to cause the Company to file a registration statement under the
Securities Act of 1933, as amended, at the Company's expense, with respect to
all shares of Common Stock owned by Merchant, including the Merchant Shares and
any shares of Common Stock acquired by Merchant under the First Warrant and the
Second Warrant. Merchant was also granted, subject to certain restrictions and
exceptions, "piggy back" registration rights.
 
    Also pursuant to the Company Stock Purchase Agreement, Merchant was granted
the right to designate one person to be nominated to serve on the Board of
Directors of the Company for the duration of the Purchasing Agreement. As with
the vesting of the First Warrant and the Second Warrant, this right is
conditioned upon Montgomery Ward's purchasing specified minimum amounts of
Company products annually under the Purchasing Agreement.
 
    On December 29, 1995, Merchant distributed the Merchant Shares, the First
Warrant and the Second Warrant to Merchant's partners (including Montgomery
Ward) PRO RATA in accordance with their respective partnership interests. In
connection therewith, the rights and obligations of Merchant under the Weisbach
Stock Purchase Agreement, the Company Stock Purchase Agreement
 
                                       9
<PAGE>
and the Registration Rights Agreement were transferred to Merchant's partners,
except for Merchant's right to designate a nominee which was transferred to
Montgomery Ward. From November 5, 1996 until February 12, 1997, when he resigned
from the Board of Directors, Mr. Joseph Reddington was the director designated
by Montgomery Ward.
 
    In February 1995, the Company entered into a Bonus Shares Agreement, as
amended in October 1996 (the "Bonus Shares Agreement"), with Mr. Robbins in
recognition of his efforts in fostering the customer relationship with
Montgomery Ward (which culminated in the Purchasing Agreement) and in
consideration of his assistance to the Company in maintaining a continued
positive customer relationship with Montgomery Ward and maximizing its sales and
profits under the Purchasing Agreement. In addition, Mr. Robbins has covenanted
not to compete with the Company during the term of the Purchasing Agreement.
Pursuant to the Bonus Shares Agreement, Mr. Robbins received 300,000 shares of
Common Stock (the "Bonus Shares") as restricted stock, which Bonus Shares are in
lieu of commissions to which he would otherwise be entitled for sales of Company
products to Montgomery Ward. Commencing in 1995, these Bonus Shares became
eligible to vest (i.e., cease to be subject to transfer restrictions) in
accordance with a formula based, in part, upon the gross profit earned by the
Company on sales of its products to Montgomery Ward under the Purchasing
Agreement. In addition, any unvested Bonus Shares are subject to immediate
vesting upon the death or permanent disability of Mr. Robbins or in the event
that Mr. Robbins' sales representative status with the Company is terminated or
adversely affected following a change in control of the Company that results in
the termination of Mr. Weisbach as the Company's Chief Executive Officer. Prior
to vesting, the Bonus Shares are held by the Company. Under the Bonus Shares
Agreement, Mr. Robbins may instruct the Company as to the voting of all Bonus
Shares, whether or not such Bonus Shares have vested; however, Mr. Robbins has
the right to receive dividends and distributions with respect to vested Bonus
Shares only. As of the date hereof, Mr. Robbins has become vested in and
currently owns an aggregate of 111,151 of the Bonus Shares.
 
    In 1992, Mr. Robbins guaranteed $170,000 of an obligation to the Company
(the "Guaranty") owed by a former independent sales representative who is a
former member of Mr. Robbins' family (the "Obligor"). During 1996, the largest
amount of the obligation outstanding was $38,000 (exclusive of interest accruing
at 8% annually), of which no amount was outstanding as of December 31, 1996.
Pursuant to an agreement between the Company and Mr. Robbins, the Company agreed
to release Mr. Robbins from his obligations under the Guaranty in exchange for
his agreement not to solicit customers or prospective customers of the Company
during such period.
 
    Marshall J. Katz rendered consulting services to the Company with respect to
potential acquisitions by the Company and engagement of sales representatives
for Company products pursuant to a three-year agreement entered into with the
Company which expired in March 1997 (the "Consulting Agreement"). As
compensation for his services with respect to acquisitions, Mr. Katz received a
fee calculated in accordance with a formula set forth in the Consulting
Agreement, which was strictly contingent upon the successful completion of an
acquisition and was payable partly in cash and partly in the form of options
under the Stock Plan to acquire shares of Common Stock. For services rendered
under the Consulting Agreement in 1996, Mr. Katz earned approximately $307,000
in cash compensation and received options to acquire an aggregate of 120,534
shares of the Company's Common Stock. All options granted to Mr. Katz under the
Consulting Agreement in 1996 are fully vested and
 
                                       10
<PAGE>
exercisable at a price per share equal to the Fair Market Value (as defined in
the Stock Plan) of the Common Stock on the date of grant, which ranged from
$19.80 to $23.60 per share.
 
    The Consulting Agreement was superseded in March 1997 by a Finder's
Compensation Plan expiring in March 1999 (the "Finder's Plan"), whereby Mr. Katz
has agreed with the Company to solicit businesses and sales representatives for
potential transactions in which the Company would acquire the stock or assets of
such businesses. As compensation for his services with respect to acquisitions,
Mr. Katz will receive a fee calculated in accordance with a formula set forth in
the Finder's Plan, which is strictly contingent upon the successful completion
of an acquisition or the successful hiring of a sales representative and is
payable partly in cash and partly in the form of options under the Restated Plan
to acquire shares of Common Stock.
 
    Pursuant to a Real Property Agreement, dated as of January 2, 1997, between
Maple Lane Acquisition Limited Liability Company ("Maple Lane"), of which Mr.
Nelson is the managing member, and the Company, Maple Lane sold certain of its
real property to the Company in consideration of 28,915 shares of Common Stock.
 
    During fiscal 1997, the Company is anticipated to purchase services,
principally embroidery services, from Motor City Creative LLC, an entity in
which Mr. Nelson indirectly owns a 49% interest, in excess of $60,000.
 
    The Company's CCA subsidiary leases its corporate headquarters located in
Beverly Hills, Michigan from Mr. Nelson. Rental payments under this lease are
$25,000 per month. The Company believes that the lease terms are no more or less
favorable than otherwise could be obtained from unaffiliated third parties.
 
    In connection with the merger of the Company and CCA, Mr. Nelson purchased
certain nonoperating assets from CCA in exchange for a $1,530,159 note
receivable and guaranteed the realizability of certain other nonoperating
assets. The note, which bears interest at 7.0%, is due no later than December
31, 1997.
 
                             EXECUTIVE COMPENSATION
 
COMPENSATION OF EXECUTIVE OFFICERS
 
    The following table sets forth certain summary information with respect to
all compensation earned by or paid to each of the Company's Chief Executive
Officer and its three other most highly compensated executive officers who were
serving as executive officers on December 31, 1996, and whose total salary plus
bonus for 1996 exceeded $100,000.
 
                                       11
<PAGE>
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                         LONG TERM COMPENSATION
                                                                                       --------------------------
                                                                                                 AWARDS
                                                                                       --------------------------
                                                              ANNUAL COMPENSATION                     SECURITIES    ALL OTHER
                                                           --------------------------   RESTRICTED    UNDERLYING     COMPEN-
NAME AND PRINCIPAL POSITION                       YEAR      SALARY($)    BONUS($)(1)    STOCK($)(2)   OPTIONS(#)    SATION(3)
- ----------------------------------------------  ---------  -----------  -------------  -------------  -----------  -----------
<S>                                             <C>        <C>          <C>            <C>            <C>          <C>
Lou Weisbach..................................       1996  $   500,000  $    --        $    --            503,938   $     250
  Chairman of the Board,                             1995      250,000        160,493(4)      --            2,813         100
  President and Chief                                1994      250,000        148,245(4)      --            2,813         100
  Executive Officer
 
Richard A. Magid..............................       1996      169,255       --             --             81,250       2,899
  Chief Operating Officer,                           1995      144,233       --             --            164,063       2,749
  Treasurer and Assistant Secretary                  1994      121,136          7,500       --              9,375       2,749
 
David C. Robbins..............................       1996      175,000        594,998       --             15,563      --
  Executive Vice President(4)                        1995      170,000        607,500      1,200,000       10,313      --
                                                     1994      153,077        401,923       --              7,875         675
 
Barbara G. Berman.............................       1996      118,077         91,467       --              6,563       2,250
  Vice President--Retail                             1995      105,155         86,218       --                563       2,100
  Accounts and Secretary                             1994       82,059         26,807       --              4,313       2,100
</TABLE>
 
- ------------------------
 
(1) Except for Mr. Magid, the amounts shown in this column consist of
    commissions earned for sales of Company products. Amounts shown for Mr.
    Weisbach reflect earned commissions only and do not include $91,000 and
    $101,765 paid during 1995 and 1994, respectively, in advance commissions for
    future sales of Company products.
 
(2) Vests over 9 years, or at an accelerated rate based on Montgomery Ward's
    purchases from the Company. At December 31, 1996, the 32,660 vested shares
    of Restricted Stock owned by Mr. Robbins had a value of $898,150, based on
    the December 31, 1996 closing price of $27.50 for the Common Stock. See
    "Certain Transactions."
 
(3) Amounts shown for 1996 consist of: $250 contributed by the Company on behalf
    of each of Messrs. Weisbach and Magid and Ms. Berman to a 401(k) plan it
    maintains; $2,000 of matching contributions made by the Company under one of
    its non-qualified benefit plans on behalf of each of Mr. Magid and Ms.
    Berman; and $649 of term life insurance policy premiums paid by the Company
    for Mr. Magid.
 
(4) Salary paid to Mr. Robbins each year was in lieu of an equal dollar amount
    of commissions earned by him for sales of Company products.
 
                                       12
<PAGE>
    The following table sets forth information with respect to options to
purchase shares of the Company's Common Stock that were granted during 1996 to
each of the executive officers named in the Summary Compensation Table above. No
stock appreciation rights ("SARs") were granted to any of the persons listed on
the table below during 1996.
 
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
                                                                                                                POTENTIAL
                                                                                                               REALIZABLE
                                                                                                                VALUE AT
                                                                                                                 ASSUMED
                                                                                                             ANNUAL RATES OF
                                                                     INDIVIDUAL GRANTS                         STOCK PRICE
                                                             ----------------------------------               APPRECIATION
                                             NUMBER OF            % OF TOTAL                                       FOR
                                            SECURITIES           OPTIONS/SARS       EXERCISE OR              OPTION TERM (1)
                                        UNDERLYING OPTIONS/  GRANTED TO EMPLOYEES   BASE PRICE   EXPIRATION  ---------------
NAME                                    SARS GRANTED (#)(2)   IN FISCAL YEAR (3)      ($/SH)        DATE          5%($)
- --------------------------------------  -------------------  ---------------------  -----------  ----------  ---------------
<S>                                     <C>                  <C>                    <C>          <C>         <C>
Lou Weisbach..........................            3,938                *             $   13.67     01/05/06  $        33,855
                                                500,000                 41.6%            33.60     11/27/06        5,027,188
Richard A. Magid......................           56,250                  4.7             15.33     04/25/06          542,304
                                                 25,000                  2.1             18.00     08/01/06          283,003
David C. Robbins......................           15,563                  1.3             13.67     01/05/06          133,795
Barbara G. Berman.....................            6,563                *                 13.67     01/05/06           56,422
 
<CAPTION>
 
NAME                                        10%($)
- --------------------------------------  ---------------
<S>                                     <C>
Lou Weisbach..........................  $        85,795
                                             17,956,149
Richard A. Magid......................        1,374,304
                                                717,184
David C. Robbins......................          339,063
Barbara G. Berman.....................          142,985
</TABLE>
 
- ------------------------
 
*   Less than 1%
 
(1) The amounts shown in these columns are the result of calculations at assumed
    annual rates required by the Securities and Exchange Commission and are not
    intended to forecast possible future appreciation, if any, of the price of
    the Company's Common Stock. The Company did not use an alternative formula
    for a grant date valuation, as the Company is not aware of any formula that
    will determine with reasonable accuracy a present value based on future
    unknown or volatile factors.
 
(2) All options were granted at an exercise price equal to the Fair Market Value
    of the Company's Common Stock on the date of grant and generally vest over a
    two-year period in increments of 50% each on the first and second
    anniversary of the date of grant with the exception of the grant to Mr.
    Weisbach of options to purchase 500,000 shares of Common Stock, which were
    granted at an exercise price of Fair Market Value plus $5.00 per share and
    which vest over a three-year period in increments of 33% each on the first,
    second and third anniversary of the date of grant. Upon exercise, the option
    price may be paid either in cash or in shares of Common Stock that have an
    aggregate Fair Market Value equal to the option price. Additionally, the
    option terms give the Company the right to withhold, either in cash or
    shares of its Common Stock, any required taxes.
 
(3) Percentage calculations in this column are based solely on the number of
    options granted to employees of the Company and do not take into account
    options granted to non-employee independent sales representatives for sales
    of Company products.
 
    The following table sets forth information with respect to aggregate option
exercises in the last fiscal year and information with respect to the value of
unexercised options held by each of the executive officers named in the Summary
Compensation Table above.
 
                                       13
<PAGE>
    AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END
                               OPTION/SAR VALUES
 
<TABLE>
<CAPTION>
                                                                                                VALUE OF
                                                             NUMBER OF SECURITIES       UNEXERCISED IN-THE-MONEY
                                                            UNDERLYING UNEXERCISED       OPTIONS/SARS AT FY-END
                                                          OPTIONS/SARS AT FY-END (#)             ($)(1)
                                                          --------------------------  ----------------------------
                          SHARES ACQUIRED      VALUE             EXERCISABLE/                 EXERCISABLE/
NAME                      ON EXERCISE(#)    REALIZED($)         UNEXERCISABLE                UNEXERCISABLE
- ------------------------  ---------------  -------------  --------------------------  ----------------------------
<S>                       <C>              <C>            <C>                         <C>
Lou Weisbach............            --                --              16,162/505,345              $396,937/$88,273
Richard A. Magid........        58,751     $   1,295,979             115,625/128,125           2,286,968/1,965,969
David C. Robbins........            --                --               20,065/20,720               488,450/339,159
Barbara G. Berman.......            --                --                 8,633/6,845                210,922/97,543
</TABLE>
 
- ------------------------------
 
(1) On December 31, 1996, the closing price per share of the Company's Common
    Stock was $27.50.
 
EMPLOYMENT AGREEMENTS
 
    Mr. Weisbach serves as the President and Chief Executive Officer of the
Company pursuant to a five-year employment agreement that commenced on January
1, 1992. After the expiration of the initial five year term, the agreement is
automatically extended annually on each anniversary of the commencement date,
unless terminated in accordance with its terms. Under the agreement, during 1996
Mr. Weisbach's total annual compensation was set at $500,000. In addition, Mr.
Weisbach is eligible to participate in any stock plan, employee benefit plan or
other arrangement generally available to executive officers of the Company. See
"Report of the Compensation Committee on Executive Compensation--Compensation of
the Company's Chief Executive Officer."
 
    Mr. Magid serves as the Chief Operating Officer and Treasurer of the Company
pursuant to a three-year employment agreement that commenced on March 15, 1995.
After the expiration of the initial three-year term, the agreement is
automatically extended on each anniversary of the commencement date for
successive one-year periods, unless terminated in accordance with its terms.
Under the agreement, Mr. Magid receives an annual base salary of $150,000 for
the first year of the agreement, which amount shall be increased to $175,000 and
$200,000 for the second and third years of the agreement, respectively. Mr.
Magid's base salary is subject to further increase from time to time by the
Compensation Committee. Mr. Magid is also eligible to receive an annual bonus of
up to $25,000 (at such time and in such form as determined by the Compensation
Committee), based on the Company's profit and other financial objectives as may
be established by the Compensation Committee. In addition, Mr. Magid is eligible
to participate in any stock plan, employee benefit plan or other arrangement
generally available to executive officers of the Company.
 
    NOTWITHSTANDING ANYTHING TO THE CONTRARY SET FORTH IN ANY OF THE COMPANY'S
PREVIOUS FILINGS UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR THE EXCHANGE
ACT, THAT MIGHT INCORPORATE FUTURE FILINGS, INCLUDING THIS PROXY STATEMENT, IN
WHOLE OR IN PART, THE REPORT PRESENTED BELOW AND THE PERFORMANCE GRAPH FOLLOWING
SHALL NOT BE INCORPORATED BY REFERENCE INTO ANY SUCH FILINGS.
 
                                       14
<PAGE>
                           REPORT OF THE COMPENSATION
                      COMMITTEE ON EXECUTIVE COMPENSATION
 
    The Compensation Committee is currently comprised of Thomas Herskovits and
Jordon R. Katz, neither of whom currently is or has been in the past an officer
or employee of the Company. The Compensation Committee is responsible for
setting executive officer salaries, determining annual bonuses and administering
the Company's incentive compensation plans, including the Stock Plan and the
Restated Plan.
 
POLICY AND OBJECTIVES
 
    The Compensation Committee believes that executive compensation should
attract, retain and motivate the highly qualified individuals required for the
success of the Company and should also be commensurate with performance. The
Compensation Committee also strives to ensure that the compensation of each
executive officer of the Company is fair in relation to his or her experience
and overall responsibility at the Company. In general, the Compensation
Committee considers both corporate and individual performance in determining
executive compensation. Corporate performance is evaluated by reviewing the
extent to which strategic and business plan goals are met. Individual
performance is evaluated by reviewing organization and management development
against set objectives. In making these evaluations, the Compensation Committee
relies upon input from the Chief Executive Officer and/or the Chief Operating
Officer regarding the financial performance of the Company and the performance
of specific employees.
 
    Compensation for executive officers of the Company is divided into cash and
stock-based components as follows:
 
CASH-BASED COMPENSATION
 
    The Company's cash-based compensation consists of salary, bonus and payments
pursuant to a non-qualified benefit plan maintained by the Company, as amended
in 1997 (the "Incentive Plan"). Annual base salary for each of the Company's
executive officers is paid either pursuant to an employment agreement between
the officer and the Company (see "Executive Compensation--Employment
Agreements", above), or upon the approval of the Compensation Committee, which
annually reviews the base salary payable to each executive officer. The
Compensation Committee's determination of annual salary is based upon its review
of the officer's past performance, the responsibilities associated with the
officer's position and any changes with respect thereto, and the recommendation
of the Chief Executive Officer and/or the Chief Operating Officer. While the
Compensation Committee acknowledges the subjective nature of these
determinations, it believes that the base salary paid to each of the Company's
executive officers fairly reflects that officer's prior performance, position
and overall contribution to the Company's success.
 
    In addition to an annual base salary, executive officers other than the
Chief Executive Officer are eligible to receive commissions on sales of Company
products in amounts determined pursuant to specified formulas. Bonuses may also
be awarded to executive officers pursuant to the Company's Incentive Plan.
 
    Under a non-qualified deferred compensation plan (the "Non-qualified
Deferred Compensation Plan"), which was established by the Company in 1990 and
amended in 1997, eligible employees may
 
                                       15
<PAGE>
elect to defer a certain amount of compensation for payment at a later date.
Currently, the Non-qualified Deferred Compensation Plan allows a participating
employee to defer up to 75% of his or her annual compensation including
commissions and 100% of bonuses (but not less than $2,000) for a minimum of at
least five years. Compensation that is deferred under the Non-qualified Deferred
Compensation Plan is eligible for an "Employer Match" equal to 50% of the
deferred amount (up to a maximum of $2,000 per year), which vests on an
installment basis according to a formula set forth in the Non-qualified Deferred
Compensation Plan. The Non-qualified Deferred Compensation Plan provides for the
payment of the deferred benefit, which includes the deferred compensation, the
matched amounts and interest, to the employee on either a lump sum or
installment basis after the employee terminates employment. Under certain
circumstances, including the death, prior election of the participating employee
or financial hardship of the participating employee, the Non-qualified Deferred
Compensation Plan provides for the payment of deferred benefits prior to the
employee's termination of employment.
 
STOCK-BASED COMPENSATION
 
    The Compensation Committee is also responsible for administering the Stock
Plan and the Restated Plan. Option grants pursuant to such plans are intended to
encourage performance that will result in appreciation of the market value of
the Company's Common Stock. Stock options are generally awarded from time to
time by the Compensation Committee based upon recommendations from the Chief
Executive Officer. In making its determinations of option awards, the
Compensation Committee considers the performance of the proposed optionee, the
Company's financial performance during the relevant period and the number of
options previously granted to the optionee.
 
    Throughout 1996, the Compensation Committee also awarded stock options under
the Stock Plan to qualifying employees and independent sales representatives of
the Company based on commissions earned on sales of the Company products during
1996. In doing so, the Compensation Committee rewarded these individuals for
their efforts on behalf of the Company and offered them the opportunity to
acquire an initial, or augment their existing, proprietary interest in the
Company.
 
COMPENSATION OF THE COMPANY'S CHIEF EXECUTIVE OFFICER
 
    Lou Weisbach serves as the Chief Executive Officer of the Company pursuant
to an employment agreement with the Company. See "Executive
Compensation--Employment Agreements", above. During fiscal 1996, Mr. Weisbach's
total annual compensation was $500,000. The compensation paid to Mr. Weisbach
during 1996 was not based upon, and had no specific relation to, the performance
of the Company's Common Stock during 1996.
 
                                          THE COMPENSATION COMMITTEE
                                          Thomas Herskovits
                                          Jordon R. Katz
 
                                       16
<PAGE>
                               PERFORMANCE GRAPH
 
    NOTE:  THE STOCK PRICE PERFORMANCE SHOWN ON THE GRAPH BELOW IS NOT
           NECESSARILY INDICATIVE OF FUTURE PRICE PERFORMANCE.
 
           COMPARISON OF $100 INVESTED IN THE COMPANY'S COMMON STOCK,
             NASDAQ COMPOSITE INDEX AND THE COMPANY'S PEER GROUP(1)
                           SINCE OCTOBER 28, 1992(2)
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
                                      10/28/92   12/31/92   12/31/93   12/31/94   12/31/95   12/31/96
<S>                                   <C>        <C>        <C>        <C>        <C>        <C>
HA-LO Industries, Inc.                    100.0      098.1       81.5       96.3      455.6      763.9
Nasdaq Stock Market (US Companies)        100.0      112.7      129.3      126.4      178.8      219.9
NASDAQ Stocks                             100.0      101.2       88.9       75.3      118.6      105.6
Miscellaneous Nondurable Goods
</TABLE>
 
- ------------------------
 
(1) The above graph compares the performance of the Company's Common Stock with
    that of a broad equity market index, the NASDAQ Composite Index, and a
    published line-of-business index, NASDAQ stocks with SIC code 519
    (miscellaneous nondurable goods). The Company's line of business is within
    this SIC code and, accordingly, the Company has chosen NASDAQ companies
    within this SIC code to comprise its peer group.
 
(2) The measurement period for the above graph commences on October 28, 1992,
    the date upon which the Company's Common Stock began trading publicly.
 
                                       17
<PAGE>
                         APPROVAL OF THE RESTATED PLAN
 
GENERAL
 
    On January 2, 1997, the Board of Directors adopted the HA-LO Industries,
Inc. 1997 Stock Plan to reward key employees, officers, non-employee directors
(i.e., directors who are not otherwise employed by the Company) and sales
representatives and to provide them with additional performance incentives. As
originally adopted, the Company's 1997 Stock Plan authorized the Company to
issue up to 1,500,000 shares of Common Stock to eligible individuals through
awards of (i) non-qualified stock options ("NSOs"), (ii) Common Stock subject to
transfer restrictions ("Restricted Stock"), (iii) phantom stock awards ("Phantom
Stock") and (iv) stock appreciation rights ("SARs"). On April 1, 1997, the Board
of Directors approved amendments to the Company's 1997 Stock Plan to enable the
grants under such plan to satisfy the conditions for exemption under Section
162(m) of the Internal Revenue Code of 1986, as amended (the "Code"), in the
form of the HA-LO Industries, Inc. Stock Plan (Restated) (the "Restated Plan").
 
    The Board of Directors is submitting the Restated Plan for approval by the
Company's shareholders in order to enable the grants under the Restated Plan to
satisfy the conditions for exemption under Section 162(m) of the Code. Section
162(m) of the Code requires that the Restated Plan be approved by the holders of
a majority of the securities of the issuer present, in person or by proxy, at a
meeting, duly held in accordance with the applicable laws of the state in which
the issuer was incorporated in order for compensation paid under such plan to be
exempt from its deduction limits. Accordingly, the Board of Directors is hereby
submitting the plan for the requisite approval of the Company's shareholders.
 
PURPOSE
 
    The purpose of the Restated Plan is to foster the interests of the Company
and its shareholders by enabling employees, officers, non-employee directors and
sales representatives to acquire a proprietary interest in the Company. In this
respect, the Restated Plan is designed to provide additional incentives for such
persons to promote the success of the Company's business and enhance the market
price of the Common Stock.
 
ADMINISTRATION
 
    The Restated Plan will be administered by the Compensation Committee of the
Board of Directors, which selects the persons who will receive NSOs, Restricted
Stock, Phantom Stock and/or SARs under the Restated Plan. The Compensation
Committee is authorized to make grants under the Restated Plan, to determine the
terms and conditions thereof and to otherwise administer and interpret the
Restated Plan. The Restated Plan provides that each member of the Compensation
Committee shall (i) be a "Non-Employee Director" as determined under Rule
16b-3(b)(3)(i) of the Exchange Act and (ii) be an "Outside Director" as
determined under Treasury Regulation 26 CFR Section1.162-27(e)(3) or any
successor regulation thereto. The Compensation Committee is currently comprised
of two persons who will not receive any awards or other allocations of equity
securities under the Restated Plan other than an annual formula grant of NSOs
pursuant to the Restated Plan for their service as directors of the Company. See
"--Director Stock Options" herein. The Board of Directors appoints the members
of the Compensation Committee, fills vacancies on the Compensation
 
                                       18
<PAGE>
Committee and has the power to replace members of the Compensation Committee
with other eligible persons at any time. The current members of the Compensation
Committee are Thomas Herskovits and Jordon R. Katz.
 
ELIGIBILITY
 
    Employees, officers, non-employee directors and sales representatives of the
Company are eligible to participate in the Restated Plan and to receive NSOs,
Restricted Stock, Phantom Stock and/or SARs thereunder. Approximately 3,500
current employees, officers, non-employee directors and sales representatives
are expected to be eligible to participate in the Restated Plan (collectively,
the "Participants").
 
SHARES SUBJECT TO STOCK PLAN
 
    The Restated Plan provides that an aggregate of 1,500,000 authorized but
unissued shares of Common Stock or treasury shares may be issued under the
Restated Plan under NSOs or as Restricted Stock (subject to adjustment pursuant
to the anti-dilution provisions of the plan). The aggregate number of shares of
Common Stock that may be issued under NSOs, as Restricted Stock or upon which
SARs or Phantom Stock may be awarded to any one Participant may not exceed
500,000, subject to adjustment as described above.
 
EXERCISE PRICE OF OPTIONS
 
    The exercise price per share ("Option Price") of an NSO granted under the
Restated Plan will be set by the Compensation Committee and may not be less than
85% of the Fair Market Value (as defined in the Restated Plan) of the Common
Stock on the date of grant. On April 23, 1997, the Fair Market Value of the
Common Stock was $18.13 per share.
 
TERMS OF OPTIONS
 
    NSOs granted under the Restated Plan generally expire upon the earlier to
occur of (i) the date on which the NSO is forfeited under Section 11 of the
Restated Plan (e.g., 100% forfeiture if the Participant's relationship with the
Company is terminated for Cause (as defined in the Restated Plan), or forfeiture
of unvested NSOs if the Participant's relationship with the Company is
terminated for any other reason), (ii) three months after the Participant's
employment, directorship or other relationship with the Company is terminated
for any reason other than death or (iii) six months after the Participant's
death.
 
EXERCISE OF OPTIONS
 
    The Restated Plan provides that, upon the exercise of an NSO, the optionee
may make payment either in cash, by certified check, by delivery of irrevocable
instructions to a broker to deliver the sale or loan proceeds necessary to pay
for the Common Stock received upon exercise or with shares of Common Stock
having an aggregate Fair Market Value on the date of delivery equal to the
Option Price. No Common Stock may be delivered upon the exercise of an NSO until
the optionee has made full payment to the Company.
 
                                       19
<PAGE>
DIRECTOR STOCK OPTIONS
 
    In an effort to attract, retain and compensate non-employee directors, the
Restated Plan provides for the automatic grant of an NSO to purchase 5,000
shares of Company's Common Stock to each non-employee director on the date of
the first regularly scheduled Board of Directors meeting held in a calendar year
at an exercise price equal to the Fair Market Value of the Common Stock on such
date. Each NSO granted to a non-employee director vests in twelve equal monthly
installments and may not be exercised at any time prior to six months after the
date of grant. NSOs granted to non-employee directors shall expire ten years
from the date of grant. In all other respects, the terms of these non-employee
director NSOs will be governed by the terms that apply generally to NSOs granted
under the Restated Plan.
 
STOCK APPRECIATION RIGHTS
 
    Under the terms of the Restated Plan, the Compensation Committee may, in its
discretion, grant either tandem SARs or naked SARs to eligible Participants.
Tandem SARs are granted in tandem with NSOs and allow the recipient to exercise
the underlying option without having to expend cash to pay the Option Price.
Under the Restated Plan, tandem SARs may be exercised only if the Fair Market
Value of a share of Common Stock on the date of surrender exceeds the Fair
Market Value of the Common Stock on the date of grant, and then shall be
exercisable only to the extent that the related NSO is exercisable. A
Participant who elects to exercise a tandem SAR may surrender the exercisable
portion of a related NSO in exchange for a number of shares of Common Stock
determined by a formula set forth in the Restated Plan. A naked SAR is similar
to a tandem SAR, but it is not granted in connection with an underlying option
and its terms are governed by the Participant's SAR agreement.
 
PHANTOM STOCK
 
    Under the Restated Plan, the Compensation Committee may, in its discretion
award Phantom Stock to eligible Participants. Subject to certain terms and
limitations, an award of Phantom Stock entitles the Participant to surrender all
or part of the vested portion of such stock and to receive from the Company the
Fair Market Value on the date of surrender of the Common Stock to which the
Phantom Stock relates or, at the Compensation Committee's election, shares of
Common Stock.
 
NON-ASSIGNABILITY OF OPTIONS, SARS AND PHANTOM STOCK
 
    Options, SARs and Phantom Stock granted under the Restated Plan are not
transferable other than by will, the applicable laws of descent and distribution
or pursuant to a qualified domestic relations order. During the lifetime of a
Participant, NSOs may be exercised only by such Participant.
 
RESTRICTED STOCK
 
    In addition to NSOs, SARs and Phantom Stock, the Compensation Committee may,
in its discretion, make awards of Restricted Stock to eligible Participants
under the Restated Plan. A Participant may not sell or transfer shares of
Restricted Stock awarded under the Restated Plan and the shares are subject to
forfeiture in the event of the termination of the Participant's employment with
the
 
                                       20
<PAGE>
Company, membership on the Board of Directors or sales representative
relationship. Notwithstanding the transfer restrictions, the holder of
Restricted Stock has the right to vote his or her shares of Restricted Stock and
to receive dividends in the same amount as dividends paid on non-restricted
shares of Common Stock.
 
ADJUSTMENT TO REFLECT CHANGE IN CAPITAL STRUCTURE
 
    If there is any change in the corporate structure or shares of the Company,
the Board of Directors has the authority to make any adjustments necessary to
prevent accretion, or to protect against dilution, in the number and kind of
shares authorized by the Restated Plan and, with respect to outstanding NSOs,
Restricted Stock, Phantom Stock and/or SARs, in the number and kind of shares
covered thereby and in the applicable Option Price.
 
RIGHTS AS A STOCKHOLDER
 
    No person shall have any rights or privileges of a stockholder of the
Company as to shares subject to an option granted pursuant to the Restated Plan
until such option is exercised in accordance with the terms of the Restated
Plan. A Participant who has been granted SARs or Phantom Stock has no rights
whatsoever as a shareholder with respect to such SARs or Phantom Stock.
 
NO RIGHT TO EMPLOYMENT
 
    Participation in the Restated Plan or any agreement entered into pursuant
thereto does not confer upon any Participant any right to continue in the
employment of the Company or its subsidiaries.
 
AMENDMENT AND DISCONTINUANCE
 
    The Board of Directors may, from time to time, amend or revise the terms of
the Restated Plan in whole or in part and may without limitation, adopt any
amendment deemed necessary; provided, however, that no change in any award
previously granted to a Participant may be made that would impair the rights of
the Participant without the Participant's consent.
 
TERMINATION
 
    The Board of Directors may terminate the Restated Plan at any time with
respect to any shares of Common Stock that are not then subject to NSOs or
Restricted Stock. Termination of the Restated Plan will not affect Participants'
rights and obligations with respect to NSOs, Restricted Stock, SARs or Phantom
Stock granted before such termination.
 
MISCELLANEOUS
 
    The Restated Plan is not subject to any of the provisions of the Employee
Retirement Income Security Act of 1974.
 
                                       21
<PAGE>
TAX CONSEQUENCES
 
    Following is a brief summary of the principal federal income tax
consequences of the grant and exercise of an option under the Restated Plan and
the subsequent disposition of shares of Common Stock acquired upon such
exercise. In addition, this section briefly summarizes the tax consequences of
SARs, Restricted Stock and Phantom Stock to the Participant and the Company.
This summary is not intended to be exhaustive and does not describe all federal,
state or local tax laws.
 
    The grant of an option will not result in any immediate tax consequence to
the Company or the optionee. NSOs granted under the Restated Plan are taxable
when exercised on the difference between the Fair Market Value of the shares of
Common Stock received ("Option Stock") on the date of exercise and the Option
Price. Such amount will not be an item of tax preference to a Participant. The
Company is generally entitled to a deduction as compensation equal to the amount
includible in a Participant's income upon the exercise of an NSO.
 
    Upon the disposition of Option Stock, a Participant may realize short-term
or long-term capital gain or loss, assuming such shares of Option Stock
constitute capital assets in a Participant's hands and depending upon the
holding period of such shares of Option Stock, equal to the difference between
the selling price and the tax basis of the shares of Option Stock sold. The tax
basis for this purpose will equal the sum of the exercise price and the amount
of ordinary income realized by the option holder as a result of such exercise.
 
    Restricted Stock is taxable as income to the Participant when it is no
longer subject to a substantial risk of forfeiture. Generally, the Company is
allowed a deduction as compensation when the Restricted Stock is includible in
the Participant's income. Upon the exercise of an SAR, a Participant is taxable
on an amount equal to the cash and/or value of shares of Common Stock received
pursuant to such exercise and generally the Company is entitled to a
corresponding deduction. The tax treatment of Phantom Stock is substantially
similar to that of SARs.
 
    With respect to certain Participants, the Company is required under the
Restated Plan to withhold any required tax in shares of Common Stock.
 
    Section 162(m) of the Code limits the deductibility (under certain
circumstances) of the compensation paid by the Company to its Chief Executive
Officer and the four most highly compensated employees of the Company (other
than the Chief Executive Officer) at the end of the Company's taxable year that
exceeds $1,000,000 annually. Section 162(m) and the regulations issued
thereunder provide certain exclusions from the amounts included under the
$1,000,000 limitation, including compensation that is "qualified
performance-based compensation" within the meaning of the proposed regulations.
The Restated Plan is generally intended to satisfy the requirements set forth in
the proposed regulations with respect to "qualified performance-based
compensation" with respect to NSOs that are exercisable at an exercise price of
not less than 100% of the date of grant. However, if an option is exercisable at
a price of less than 100% of the price of a share of common stock on the date of
grant, the compensatory element of such NSO will not constitute "qualified
performance-based compensation."
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE APPROVAL OF THE RESTATED
                                     PLAN.
 
                                       22
<PAGE>
                                    AUDITORS
 
    It is proposed that the shareholders approve the reappointment of the firm
of Arthur Andersen LLP as the Company's independent auditors for 1997. The
decision to retain Arthur Andersen LLP as the Company's independent auditors for
1997 was approved by the Audit Committee of the Board of Directors and the Board
of Directors of the Company. A representative of Arthur Andersen LLP is expected
to attend the meeting where he or she will have the opportunity to make a
statement if he or she so desires and will be available to respond to
appropriate questions.
 
      THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE RATIFICATION OF THE
                          REAPPOINTMENT OF SUCH FIRM.
 
                      1998 ANNUAL MEETING OF SHAREHOLDERS
 
    The 1998 Annual Meeting of Shareholders is presently scheduled to be held on
June 1, 1998. Any proposals of shareholders intended to be personally presented
at such meeting must be received by the Secretary of the Company for inclusion
in the Company's Proxy Statement and form of proxy no later than December 31,
1997.
 
                                       23
<PAGE>

                            HA-LO INDUSTRIES, INC.

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS


Lou Weisbach and Richard A. Magid, and each of them, are hereby constituted 
and appointed the lawful attorneys and proxies of the undersigned, with full 
power of substitution, to vote and act as proxy with respect to all shares of 
common stock, no par value, of HA-LO INDUSTRIES, INC. standing in the name of 
the undersigned on the Company's books at the close of business on April 23, 
1997 at the Annual Meeting of Shareholders to be held in the Assembly Room of 
Harris Trust and Savings Bank, 111 West Monroe Street, 8th Floor East, 
Chicago, Illinois 60606, at 10:00 a.m., local time, on Monday, June 2, 1997, 
or at any postponement(s) or adjournment(s) thereof, as follows:






          PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY
                          USING THE ENCLOSED ENVELOPE
                 (CONTINUED AND TO BE SIGNED ON REVERSE SIDE)

<PAGE>

    PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY /X/


                                                          FOR  WITHHOLD  FOR ALL
                                                          ALL    ALL     EXCEPT
1. ELECTION OF DIRECTORS                                  / /    / /       / /
   Nominees: Lou Weisbach, Linden D. Nelson, Seymour N.
   Okner, Richard A. Magid, David C. Robbins, David B.
   Hermelin, Thomas Herskovits, Jordon R. Katz, 
   Marshall J. Katz and Neil A. Ramo


_________________________________________________________

INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY 
INDIVIDUAL NOMINEE WRITE THAT NOMINEE'S NAME ON THE SPACE
PROVIDED ABOVE

                                                          FOR  AGAINST  ABSTAIN
2. APPROVAL OF THE HA-LO INDUSTRIES, INC. 1997            / /    / /      / /
   STOCK PLAN (RESTATED).

The powers hereby granted may be exercised by any of said attorneys or 
proxies or their substitutes present and acting at the above-described Annual 
Meeting of Shareholders or any postponement(s) or adjournment(s) thereof, or, 
if only one be present and acting, then by that one. The undersigned hereby 
revokes any and all proxies heretofore given by the undersigned to vote at 
said meeting.

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED 
HEREIN. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR EACH OF THE 
NOMINEES LISTED IN ITEM 1 AND FOR THE PROPOSALS IN ITEMS 2 and 3.

                                                          FOR  AGAINST  ABSTAIN
3. RATIFICATION OF THE REAPPOINTMENT OF ARTHUR            / /    / /      / /
   ANDERSEN LLP AS THE COMPANY'S AUDITORS FOR 1997.

4. In their discretion, the proxies are authorized to
   vote upon such other business as may properly come
   before the meeting or at any postponement(s) or
   adjournment(s) thereof.

MARK HERE FOR ADDRESS CHANGE AND NOTE BELOW  / /

____________________________________________

MARK HERE IF YOU PLAN TO ATTEND THE MEETING / /

____________________________________________

Dated ______________________________________________________________, 1997

____________________________________________________________________
                             Signature

____________________________________________________________________
                             Signature

(Please sign proxy as name appears on corporate records. Joint owners should 
each sign personally. Trustees and others signing in a representative 
capacity should indicate the capacity in which they sign.)



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