HA LO INDUSTRIES INC, 424A, 1998-04-16

HA LO INDUSTRIES INC
424A, 1998-04-16
MISC DURABLE GOODS

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INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
<PAGE>
Filed Pursuant to Rule 424(a)
Registration Statement No. 333-49667

SUBJECT TO COMPLETION, DATED APRIL 15, 1998
5,500,000 Shares

[LOGO]
HA-LO INDUSTRIES, INC.
Common Stock
(No Par Value)

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Of the 5,500,000 shares of common stock, no par value ("Common Stock"), of HA-LO
Industries, Inc. (the "Company" or "HA-LO") offered hereby (the "Offering"),
3,750,000 shares are being sold by HA-LO and 1,750,000 shares are being
sold by certain shareholders of the Company (the "Selling
Shareholders"). The Company will not receive any of the proceeds from
the sale of shares by the Selling Shareholders. See "Principal and
Selling Shareholders." The Common Stock is listed on the New York
Stock Exchange ("NYSE") under the symbol "HMK." On April 14,
1998, the last reported sale price of the Common Stock on
the NYSE composite tape was $35.25 per share. See "Price
Range of Common Stock and Dividend Policy."

For a discussion of certain factors that should be considered in connection with
an
investment in the Common Stock, see "Risk Factors" beginning on page 7.

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.
ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

<TABLE>
<CAPTION>
Underwriting Proceeds to
Discounts and Proceeds to Selling
Price to Public Commissions Company(1) Shareholders
--------------- --------------- --------------- ---------------
<S> <C> <C> <C> <C>
Per Share......................................... $ $ $ $
Total(2).......................................... $ $ $ $
</TABLE>

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(1) Before deduction of expenses payable by the Company estimated at $ .

(2) The Company and one of the Selling Shareholders have granted the
Underwriters an option, exercisable for 30 days from the date of this
Prospectus, to purchase a maximum of 825,000 additional shares to cover
over-allotments of shares. If the Underwriters exercise this option in full,
the total Price to Public will be $ , Underwriting Discounts and
Commissions will be $ , Proceeds to Company will be $ and
Proceeds to Selling Shareholders will be $ .

The Common Stock is offered by the several Underwriters when, as and if
delivered to and accepted by the Underwriters and subject to their right to
reject any orders in whole or in part. It is expected that the Common Stock will
be ready for delivery on or about , 1998, against payment in
immediately available funds.
Credit Suisse First Boston
ABN AMRO Incorporated
Merrill Lynch & Co.
Morgan Stanley Dean Witter

Prospectus dated , 1998
<PAGE>
[Inside Front Cover]

The following artwork will appear on the inside front cover of the
prospectus: In the center of the page, there will be a photograph of the outside
of the New York Stock Exchange, with various flags that contain the name 'HA-
LO.' Around the outside edge of the page, surrounding the NYSE photograph, will
be six photographs of select promotional products offered by HA-LO, imprinted
with the logos of current or former HA-LO clients. Below such photographs will
be the following disclaimer:

The pictures within this Prospectus display a variety of the products available
from the Company. All companies whose logos appear on various merchandise are
current or former clients. There can be no assurance that these companies will
continue to be clients or will order the products shown here in the future.

--------------

CERTAIN PERSONS PARTICIPATING IN THE OFFERING MAY ENGAGE IN TRANSACTIONS THAT
STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE SECURITIES OFFERED
HEREBY, INCLUDING OVERALLOTMENT, STABILIZING TRANSACTIONS, SYNDICATE SHORT
COVERING TRANSACTIONS AND PENALTY BIDS. FOR A DESCRIPTION OF THESE ACTIVITIES,
SEE "UNDERWRITING."

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PROSPECTUS SUMMARY

THE FOLLOWING SUMMARY IS QUALIFIED IN ITS ENTIRETY BY THE MORE DETAILED
INFORMATION AND FINANCIAL STATEMENTS AND NOTES THERETO APPEARING ELSEWHERE IN
THIS PROSPECTUS AND IN THE DOCUMENTS INCORPORATED INTO THIS PROSPECTUS BY
REFERENCE. PROSPECTIVE INVESTORS SHOULD CONSIDER CAREFULLY, AMONG OTHER THINGS,
THE INFORMATION SET FORTH UNDER "RISK FACTORS" BELOW. UNLESS OTHERWISE
INDICATED, ALL INFORMATION CONTAINED IN THIS PROSPECTUS ASSUMES THAT THE
UNDERWRITERS' OVER-ALLOTMENT OPTION IS NOT EXERCISED. AS USED IN THIS
PROSPECTUS, UNLESS THE CONTEXT INDICATES OTHERWISE, THE TERMS THE "COMPANY" AND
"HA-LO" REFER TO HA-LO INDUSTRIES, INC. AND ITS SUBSIDIARIES.

THE COMPANY

HA-LO is the largest and one of the fastest growing distributors of
promotional products in the United States and also has substantial operations in
Canada and Europe. In addition to its promotional products business, the Company
provides other value-added marketing services, such as telephone-based
marketing, full-service advertising, events planning services and sports
marketing.

HA-LO's promotional products business represented over 80% of its 1997 net
sales. To market its promotional products, HA-LO utilizes a system of 25 sales
offices with showrooms located primarily in the United States and also in Canada
and Europe. The showrooms display some of the 300,000 products provided by the
Company's network of more than 2,500 vendors. HA-LO's approximately 700 core
sales representatives market and sell promotional products primarily to large
and mid-sized corporations. The Company's promotional products are items that
are useful or decorative and are imprinted or otherwise customized with a
customer's name, logo or message. These products are utilized by the Company's
customers for marketing, to build brand recognition and as employee incentives,
customer gifts and giveaways. Promotional products are designed to be utilized
by the recipient over an extended period of time, so that the products enjoy
repeated exposure and reinforce a brand name or marketing message. The Company
has exclusive rights to distribute merchandise manufactured by Champion
Products, Inc. and Roots, Canada to corporate customers in the United States and
Canada. HA-LO also has established a joint marketing relationship with Sony
Signatures, a division of Sony Corporation of America and one of the lead
sponsors of World Cup Soccer '98. Customers of HA-LO include AlliedSignal,
America Online, Ameritech, Ford Motor Company, General Electric, General Mills,
Motorola, Time Warner, the Chicago Bulls and the Green Bay Packers.

The Company went public in November 1992 and, since then, has experienced
steady growth. Net sales and net income for 1997 were $413.8 million and $13.9
million, respectively. This translates to compound annual growth rates for the
five-year period from 1993 through 1997 of 30% for net sales and 40% for net
income.

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STRATEGY

BUSINESS STRATEGY. The Company believes its business strategy is attractive
to customers, as well as to its sales representatives and employees, and will
enable it to expand its leadership position in the marketing and promotional
products industry. Key components of the Company's business strategy are to:

(i) increase brand identity and corporate visibility;

(ii) leverage flexible expense structure;

(iii) capitalize on buying power;

(iv) continue to offer sophisticated design and service capabilities; and

(v) expand sales support capabilities.

GROWTH STRATEGY. The Company believes its business strategy is the
foundation on which it has achieved, and will continue to achieve, strong growth
in sales and earnings. The Company expects that continued growth will arise from
internal growth, increases in its market share, acquisitions and strong industry
fundamentals. Key elements of the Company's growth strategy are to:

(i) leverage its size and distribution capabilities;

(ii) expand the range of complementary marketing services it provides;

(iii) further penetrate its existing customer relationships;

(iv) expand and strengthen its sales force;

(v) pursue strategic, accretive acquisitions; and

(vi) obtain additional exclusive distribution agreements.

INDUSTRY

The U.S. promotional products industry continues to grow rapidly. According
to Promotional Products Association International, total industry revenues
increased 18% in 1996 to approximately $9.5 billion, representing an
acceleration over the previous four-year average annual growth rate of 16.3%.
The promotional products market currently constitutes a relatively small portion
of the overall advertising market, representing just 6% of the $171.0 billion of
total advertising expenditures in 1996. The Company believes the promotional
products industry will continue to gain an increasingly larger share of total
advertising expenditures because promotional products are more cost-effective,
longer-lasting and better targeted than traditional advertising. The industry,
which is highly fragmented and undergoing consolidation, currently is comprised
of approximately 15,000 distributors, 98% of which had sales of less than $2.5
million in 1996.

The telemarketing industry also is highly fragmented and competitive.
According to Direct Marketing Association, $97.8 billion was spent on
telephone-based direct marketing in 1996, which is more than twice the amount
spent a decade earlier. Although approximately 90% of the market is comprised of
in-house organizations, the Company believes that this market will continue to
grow as companies continue to outsource telemarketing services in order to focus
on their primary businesses.

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THE OFFERING

<TABLE>
<S> <C>
Common Stock Offered by the Company........................... 3,750,000 shares

Common Stock Offered by the Selling Shareholders.............. 1,750,000 shares

Total Common Stock Offered................................ 5,500,000 shares

Common Stock to be Outstanding Immediately after the 25,283,388(1)
Offering....................................................

Use of Proceeds to the Company................................ To repay approximately $47.0
million of indebtedness, for
future acquisitions and for
general corporate purposes,
including working capital.
See "Use of Proceeds."

NYSE Symbol................................................... HMK
</TABLE>

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(1) Does not include 4,512,970 shares of Common Stock reserved for issuance upon
exercise of outstanding options (excluding options exercised in connection
with the Offering) and 1,056,702 shares of Common Stock reserved for
issuance upon exercise of outstanding warrants as of April 1, 1998.

5
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SUMMARY FINANCIAL INFORMATION
(IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
----------------------------------------------------------
<S> <C> <C> <C> <C> <C>
1997 1996 1995 1994 1993
---------- ---------- ---------- ---------- ----------
INCOME STATEMENT DATA(1):
Net Sales............................................ $ 413,791 $ 344,422 $ 283,080 $ 195,003 $ 145,652
Cost of Sales........................................ 279,984 244,259 206,346 140,081 105,346
---------- ---------- ---------- ---------- ----------
Gross Profit......................................... 133,807 100,163 76,734 54,922 40,306
Selling Expenses..................................... 52,126 40,159 31,689 22,913 14,579
General and Administrative Expenses.................. 52,817 43,587 34,312 24,876 21,096
Non-recurring Charges Related to Acquisitions........ 3,845 1,693 1,800 -- --
---------- ---------- ---------- ---------- ----------
Operating Income................................... 25,019 14,724 8,933 7,133 4,631
Interest Expense, Net................................ (1,878) (938) (2,149) (1,012) (613)
---------- ---------- ---------- ---------- ----------
Income Before Income Taxes........................... 23,141 13,786 6,784 6,121 4,018
Provision for Income Taxes........................... 9,259 6,360 2,515 1,284 438
---------- ---------- ---------- ---------- ----------
Net Income........................................... $ 13,882 $ 7,426 $ 4,269 $ 4,837 $ 3,580
---------- ---------- ---------- ---------- ----------
---------- ---------- ---------- ---------- ----------
Pro Forma Net Income(2).............................. $ 8,241 $ 4,070 $ 3,673 $ 2,411
---------- ---------- ---------- ----------
---------- ---------- ---------- ----------
Net Income Per Share--Diluted(2),(3)................. $ 0.64 $ 0.39 $ 0.23 $ 0.23 $ 0.15
---------- ---------- ---------- ---------- ----------
---------- ---------- ---------- ---------- ----------
BALANCE SHEET DATA(1):
Working Capital...................................... $ 77,871 $ 57,729 $ 39,350 $ 23,306 $ 14,597
Total Assets......................................... 210,627 128,682 107,780 77,011 52,427
Long-term Debt....................................... 43,626 28,006 12,112 13,536 6,789
Shareholders' Equity(4).............................. 81,386 57,114 46,865 20,383 16,798

OTHER FINANCIAL DATA(1):
EBITDA(5)............................................ $ 30,860 $ 19,854 $ 12,582 $ 8,136 $ 5,720
Capital Expenditures................................. 8,189 7,495 3,252 1,592 2,135
</TABLE>

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(1) All periods presented include acquisitions accounted for using the
pooling-of-interests accounting method.

(2) Certain entities acquired by the Company and accounted for using the
pooling-of-interests accounting method had elected to be treated as S
Corporations and were not subject to Federal income taxes prior to
acquisition by the Company. Pro forma net income includes unaudited
provision for income taxes for such entities, computed at an effective rate
of 40%.

(3) Includes non-recurring charges related to acquisitions in 1997, 1996 and
1995 of $0.11, $0.05 and $0.06, respectively.

(4) Includes dividends of $2,890, $3,912, $5,715, $1,276 and $785 declared by
acquired companies in 1997, 1996, 1995, 1994 and 1993, respectively, prior
to their acquisition by the Company.

(5) EBITDA represents income from operations before interest expense, income
taxes and depreciation and amortization. EBITDA is presented because it is a
widely accepted indicator of a company's financial performance. However,
EBITDA should not be construed as an alternative to net income as a measure
of the Company's operating results or to cash flows from operating
activities (determined in accordance with generally accepted accounting
principles) as a measure of liquidity.

6
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RISK FACTORS

IN ADDITION TO THE OTHER INFORMATION IN THIS PROSPECTUS, THE FOLLOWING
FACTORS SHOULD BE CONSIDERED CAREFULLY IN EVALUATING AN INVESTMENT IN THE SHARES
OF COMMON STOCK OFFERED HEREBY. SEE "FORWARD-LOOKING STATEMENTS."

RISKS ASSOCIATED WITH GROWTH THROUGH ACQUISITIONS

An important element of the Company's growth strategy has been and continues
to be the acquisition of businesses that complement, enhance or geographically
expand its existing services. Since January 1, 1993, the Company has acquired 18
promotional products companies and two telephone-based marketing companies.
There can be no assurance, however, that HA-LO will be able to (i) maintain its
recent growth rate through acquisitions, (ii) identify suitable acquisition
candidates and acquire such companies on favorable terms, (iii) successfully
integrate acquired businesses into its existing operations or realize the
intended benefits of such acquisitions, or (iv) retain sales representatives and
key employees previously associated with acquired businesses. To complete future
acquisitions, the Company may issue a significant number of shares of Common
Stock and/or incur significant additional indebtedness, which could have a
dilutive effect on the Company's earnings or book value per share of Common
Stock. See "Business-- Growth Strategy" and "Recent Developments."

DIFFICULTIES OF MANAGING RAPID GROWTH

The Company has experienced rapid growth over the past several years as a
result of internal growth and acquisitions. The Company's anticipated continued
rapid growth can be expected to place significant demands on its management and
resources. If the Company is unable to manage growth effectively, its business,
results of operations or financial condition could be materially adversely
affected. See "Business--Growth Strategy."

QUARTERLY FLUCTUATIONS IN SALES AND EARNINGS; FOURTH QUARTER CONCENTRATION

Some of the Company's customers tend to utilize a greater portion of their
advertising and promotional budgets in the latter half of the year, which
historically has resulted and may continue to result in a disproportionately
large share of the Company's net sales being recognized in the fourth quarter.
The Company incurs general and administrative expenses evenly throughout the
year, which historically has resulted and may continue to result in a
disproportionate share of its net income being reported in the fourth quarter.
In addition, the timing of and method of accounting used to report the results
of operations of acquired businesses may cause substantial fluctuations in the
Company's operating results from quarter to quarter. Therefore, the operating
results for one quarter may not be a reliable indicator of the results to be
expected in any future quarter.

DEPENDENCE UPON SALES REPRESENTATIVES

The success of the Company is largely attributable to its ability to
attract, motivate and retain high quality sales representatives. The Company's
sales force currently consists of approximately 700 core sales representatives.
Most of the Company's sales representatives are independent contractors who are
not contractually prohibited from representing other companies, including the
Company's competitors. The Company is not dependent upon any one or any
affiliated group of sales representatives for a material amount of its revenues;
however, when a sales representative terminates his or her relationship with the
Company, that representative's customers may cease to utilize the Company's
services. There can be no assurance that the Company will not experience a
significant turnover rate in the future. See "Business-- Personnel."

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DEPENDENCE ON KEY PERSONNEL

The Company's success has been the result, in large part, of the skills and
efforts of the Company's senior management. In addition, the Company's success
and continued growth will depend on its ability to recruit, hire, motivate and
retain other highly qualified managerial personnel, including personnel
previously employed by or associated with businesses acquired by the Company.
The loss of one or several members of senior management or the inability of the
Company to attract and retain highly qualified managerial personnel could have a
material adverse effect on the Company's business, future growth, results of
operations or financial condition. See "--Difficulties of Managing Rapid Growth"
and "Management."

RISKS ASSOCIATED WITH THE COMPANY'S TELEPHONE-BASED MARKETING BUSINESS

TECHNOLOGY. Market USA has made significant investments in sophisticated
and specialized telecommunications and computer technology to enable it to
provide customized telephone-based marketing solutions to its clients. The
Company anticipates that it will need to periodically update this technology and
develop new technology in order for Market USA to remain competitive. Market
USA's business is highly dependent on its computer, telephone and software
systems, and the temporary or permanent loss of such equipment or systems,
through casualty or operating malfunctions, could have a materially adverse
effect on the Company's business. Market USA's business also is dependent on
services provided by various local and long distance telephone companies. A
significant increase in the cost of telephone services that Market USA cannot
recover through an increase in service prices, or any significant disruption in
telephone services, could have a material adverse effect on Market USA and the
Company.

GOVERNMENTAL REGULATION. The telemarketing industry has become subject to
an increasing amount of federal and state regulation. For example, rules
promulgated by the United States Federal Communications Commission limit the
hours during which telemarketers may call consumers and prohibit the use of
automated telephone dialing equipment to call certain telephone numbers. In
addition, a number of states have enacted or are considering enacting
legislation to regulate telephone solicitations. Market USA also is subject to
various Canadian federal, provincial and territorial laws and regulations,
including, but not limited to, certain fraud provisions of the Canadian Criminal
Code and certain misleading advertising provisions of the Competition Act
(Canada). Market USA believes that its operating procedures substantially comply
with applicable governmental regulations regarding telephone solicitation;
however, there can be no assurance that additional legislation, or changes in
regulatory enforcement, will not limit the activities of Market USA or its
clients in the future or significantly increase the cost of regulatory
compliance.

Several of the industries in which Market USA's clients operate,
particularly the insurance and financial services industries, are subject to
varying degrees of government regulation. Generally, compliance with these
regulations is a responsibility shared by Market USA and its clients; however,
Market USA could be subject to a variety of enforcement or private actions for
its failure or the failure of its clients to comply with such regulations. The
telephone service representatives who sell insurance products are required,
among other things, to be licensed by various state and provincial insurance
commissions and to participate in regular continuing education programs. As a
result, changes in these regulations or their enforcement could materially
increase Market USA's operating costs.

COMPETITION. The telemarketing industry is highly fragmented and is
becoming increasingly competitive. Market USA competes with the in-house
operations of its clients and potential clients and also with non-captive
telemarketing and customer service corporations ranging in size from small firms
offering special applications or short-term projects to large, publicly traded
companies. Some of Market USA's competitors may have greater financial and
technical capabilities and resources than the Company. There can be no assurance
that additional competitors with greater resources than the Company will not
enter

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the industry or that the Company's clients will not choose to conduct more of
their telephone-based sales, marketing or customer service activities using
in-house personnel. See "Business--Competition."

RISKS ASSOCIATED WITH INTERNATIONAL OPERATIONS

The Company currently has offices in the United States, Canada, Italy, Great
Britain, Argentina, Belgium and Hong Kong, and an important component of the
Company's growth strategy is to expand its international distribution
capabilities. The Company seeks to acquire additional international businesses
to further enhance its abilities to meet the needs of its multi-national
clients; however, there can be no assurance that the Company will be able
successfully to identify suitable international acquisition candidates, acquire
such candidates on economically favorable terms or integrate acquired businesses
into its existing operations. In addition, there are certain risks inherent in
conducting international business, including exposure to currency fluctuations,
longer collection cycles, compliance with foreign laws, unexpected changes in
regulatory requirements, staffing and managing foreign operations, political
instability, currency control laws and potentially adverse tax consequences.
There can be no assurance that one or more of such factors will not have a
material adverse effect on the Company's existing international operations and
on its international expansion plans. See "Business--Growth Strategy" and
"Recent Developments."

FOREIGN SOURCES OF SUPPLY

A sizeable portion of the Company's sales are comprised of products
manufactured by foreign suppliers. The Company's use of foreign suppliers is
subject to a number of risks, including transportation delays and interruptions,
political and economic disruptions, the imposition of tariffs, quotas and other
import or export controls, currency fluctuations and changes in governmental
policies. The Company currently has alternative domestic suppliers and regularly
evaluates additional sources of supply. Orders placed with foreign suppliers
must generally be placed further in advance than orders placed with domestic
manufacturers. The Company believes that the foreign suppliers it uses are
reliable and the Company has not experienced significant difficulties with such
suppliers in the past; however, there can be no assurance that the Company will
not experience any such difficulties in the future. See "Business--Purchasing
and Vendor Networks."

COMPETITION

The promotional products industry is highly fragmented and competitive, with
few barriers to entry. The Company believes that its national and international
distribution capabilities, professional sales force and complementary,
value-added marketing services provide it with a competitive advantage; however,
these capabilities also may result in higher administrative costs than those
incurred by certain of HA-LO's smaller competitors. In addition, certain of the
Company's competitors are manufacturers as well as distributors and may enjoy an
advantage over the Company with respect to the cost of the goods they
manufacture. The Company's existing competitors, and companies that may enter
the market, may have substantially greater financial and other resources than
HA-LO. The Company also competes for advertising dollars with other media, such
as television, radio, newspapers, magazines and billboards. There can be no
assurance that HA-LO will be able to continue to compete successfully against
current and future competitors or that competitive pressures faced by HA-LO will
not materially adversely affect its business, operating results and financial
condition.

DISCRETIONARY USE OF PROCEEDS

The Company expects to use a portion of net proceeds of the Offering to
repay approximately $47.0 million of outstanding indebtedness. The remainder of
the net proceeds will be used for working capital and general corporate
purposes, internal growth and acquisitions, including a possible acquisition of
a European-based promotional products distributor; however, the Company
currently has no definitive

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agreements with respect to any material acquisitions. Consequently, a material
portion of the Company's net proceeds of the Offering presently are uncommitted
and the Company's management will have discretion over the use of such funds.
See "Use of Proceeds" and "Recent Developments."

CERTAIN ANTI-TAKEOVER PROVISIONS; PREFERRED STOCK

Certain provisions of the Company's Restated Articles of Incorporation, as
amended (the "Articles"), and Amended and Restated By-laws (the "By-laws"), as
well as provisions of the Illinois Business Corporation Act of 1983, as amended
(the "IBCA"), could have the effect of preventing or delaying a takeover of the
Company. The Company's Board of Directors has the authority to issue up to
10,000,000 shares of Preferred Stock and to determine the price, voting,
liquidation, dividend and other rights, preferences and privileges of such
shares without any further vote or action by the Company's shareholders. The
rights of the holders of Common Stock will be subject to and may be adversely
affected by the rights of the holders of any Preferred Stock that may be issued
in the future. The issuance of Preferred Stock, while providing flexibility in
connection with possible acquisitions and other corporate transactions, could
have the effect of making it more difficult for a third party to acquire a
majority of the outstanding voting stock of the Company or to otherwise effect a
change of control. The Company has no present plan to issue shares of Preferred
Stock. The Company also has executed agreements with 10 of its officers
providing for payment of specified amounts to such officers in the event their
employment is terminated following a change of control. Additionally, the IBCA
prohibits a corporation from engaging in a business combination with an
"interested shareholder" for a period of three years after the transaction in
which the person became an interested shareholder, unless: (i) the board of
directors of the corporation approved the transaction in which the interested
shareholder became an interested shareholder or approved the business
combination, (ii) upon consummation of the transaction which resulted in the
shareholder becoming an interested shareholder, the interested shareholder owned
at least 85% of the voting stock outstanding at the time the transaction
commenced (other than certain excluded shares), or (iii) upon or following the
transaction in which such person became an interested shareholder, the business
combination is approved by the board of directors of the corporation and the
affirmative vote at a meeting of shareholders of at least two-thirds of the
outstanding voting stock that is not owned by the interested shareholder;
however, as amended by the Company's Articles, this provision requires the
affirmative vote of only a majority of the Company's outstanding voting stock.
An "interested shareholder" is a person who, together with affiliates and
associates, owns, or within three years prior to such transaction did own, 15%
or more of the corporation's outstanding voting stock. These provisions could
have the effect of deterring hostile takeovers or delaying or preventing changes
in control or management of the Company.

SHARES ELIGIBLE FOR FUTURE SALE

Upon completion of the Offering, there will be 25,283,388 shares of Common
Stock outstanding, of which approximately 4,500,000 shares constitute
"restricted securities" within the meaning of Rule 144 promulgated under the
Securities Act of 1933, as amended (the "Securities Act"). Of such restricted
securities, the Company is required to file registration statements covering
approximately 2,550,000 shares, to enable the holders thereof to resell such
shares without restriction. The Company also has filed Registration Statements
on Form S-8 covering an aggregate of 5,821,130 shares reserved for issuance upon
exercise of options granted or to be granted under the Company's stock plans. As
of April 1, 1998, options to purchase an aggregate of 4,512,970 shares of Common
Stock (excluding options exercised in connection with the Offering) and warrants
to purchase an aggregate of 1,056,702 shares of Common Stock were outstanding.
In addition, the Company may issue a substantial number of shares of Common
Stock as full or partial consideration for acquisitions of existing businesses.
Sales in the public market of a substantial number of shares of Common Stock
could adversely affect the prevailing market price of the Common Stock and could
impair the Company's future ability to raise capital through future offerings of
its equity securities. However, the Company, its directors and executive
officers and the Selling Shareholders have agreed not to offer, sell, contract
to sell or otherwise dispose of any Common Stock or any securities

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convertible into or exchangeable for Common Stock for 90 days after the
effective date of the Offering without the prior written consent of Credit
Suisse First Boston Corporation. See "Shares Eligible for Future Sale" and
"Underwriting."

VOLATILITY OF STOCK PRICE

The Common Stock historically has been subject to significant price
fluctuations in response to a variety of factors, including quarterly variations
in operating results, announcing acquisitions, strategic alliances and joint
ventures, general conditions in the promotional products industry, and general
economic and market conditions. In addition, the stock market has experienced
significant price and volume fluctuations that have adversely affected the
market prices of equity securities of some companies and that often have been
unrelated to the operating performance of such companies. See "Price Range of
Common Stock and Dividend Policy."

YEAR 2000 COMPLIANCE

Date sensitive computer applications that currently record years in
two-digit, rather than four-digit, format may be unable to properly categorize
and process dates occurring after December 31, 1999 (the "Year 2000" problem).
The Company has made a preliminary determination that it will not incur
significant costs to make its software programs and operating systems Year 2000
compliant. If Year 2000 related failures were to occur in the Company's computer
and information systems, however, the Company could incur significant,
unanticipated liabilities and expenses.

FORWARD-LOOKING STATEMENTS

Statements herein regarding HA-LO's prospective business, growth and
acquisition opportunities are forward-looking statements within the meaning of
Section 27A of the Securities Act and Section 21E of the Securities Exchange Act
of 1934, as amended (the "Exchange Act"), and involve substantial risks and
uncertainties. Forward-looking statements include statements contained in the
"Prospectus Summary," "Management's Discussion and Analysis" and "Business"
sections of this Prospectus regarding the Company's ability to (i) continue to
grow through acquisitions of businesses, (ii) integrate acquired businesses
successfully into its existing operations, (iii) continue to recruit, motivate
and retain high quality sales representatives and management personnel, and (iv)
cross-sell promotional products, sports marketing, advertising services and
telephone-based marketing services across its customer base. Forward-looking
statements also include statements relating to the Company or its operations
that are preceded by terms such as "expects," "believes," "intends" and similar
expressions. The Company's actual results of operation or financial performance
may differ materially from those implied by such forward-looking statements as a
result of various factors, including, without limitation, the following: (a)
most of the Company's sales representatives are independent contractors who are
not contractually prohibited from representing other companies, including
competitors of the Company; (b) the Company's ability to cross-sell its
complementary yet distinct promotional products, telephone-based marketing,
advertising and sports marketing services depends, in large part, upon the
Company's ability to educate and motivate its sales representatives; (c) the
Company does not maintain its own manufacturing facilities and is dependent upon
domestic and foreign manufacturers for its supply of promotional products; and
(d) the promotional products and telemarketing industries are very competitive.
Actual results also may vary as a result of the other factors described under
"Risk Factors."

11
<PAGE>
RECENT DEVELOPMENTS

The Company has reached a non-binding, preliminary understanding to acquire
a European-based distributor of promotional products for an estimated purchase
price of approximately $60.0 million, approximately half of which is expected to
be paid in shares of Common Stock with the remainder being paid using a portion
of the Company's net proceeds of the Offering. The transaction is subject to,
among other things, the execution of definitive agreements, appropriate
corporate approvals and completion of the Company's business and legal due
diligence reviews. Accordingly, there can be no assurance that this acquisition
will be completed or, if completed, regarding the ultimate purchase price or the
definitive terms thereof.

The Internal Revenue Service (the "IRS") has completed its field audit
examination of the Company's federal employment tax returns for the years ended
December 31, 1994 and 1993. This examination included a review of the facts,
circumstances and legal authority supporting the Company's position that its
independent sales representatives of promotional products have properly been
treated as independent contractors for federal employment tax purposes. The IRS
examination has been concluded without penalty or assessments of additional
employment tax.

The Company recently announced that it expects to incur a pre-tax charge of
approximately $1.5 million, or approximately $0.04 per share, in the first
quarter of 1998, relating to two events--a recent fire that damaged its office
and distribution facility in Detroit, and the closing of a warehouse and
embroidery operation in Hayward, California that was acquired as part of a 1997
acquisition.

USE OF PROCEEDS

The net proceeds to be received by the Company from the sale of Common Stock
are estimated to be approximately $124.8 million ($145.7 million if the
Underwriters' over-allotment option is exercised in full), based on an assumed
public offering price of $35.25 per share and after deducting underwriting
discounts and commissions and estimated Offering expenses. The Company expects
to receive approximately $903,000 in proceeds from the exercise of options by
two of the Selling Shareholders in connection with the Offering. Except for such
proceeds, the Company will not receive any proceeds from the sale of shares of
Common Stock by the Selling Shareholders. See "Principal and Selling
Shareholders."

The Company intends to use a portion of its net proceeds to repay
approximately $47.0 million of indebtedness outstanding under its credit
facilities, which consist of an unsecured revolving line of credit of up to $45
million (the "Revolver"), a term acquisition loan of up to $20 million (the
"Term Loan") and various revolving credit facilities with several European banks
of up to $5.0 million. The Revolver expires on January 31, 1999 and borrowings
under the Term Loan mature on the earlier of five years from the date of
borrowing or June 30, 2003. Borrowings under such credit facility bear interest
at a per annum rate equal to (i) a specified bank's prime rate less .25%, or
(ii) the London Interbank Offered Rate ("LIBOR") plus an amount between .375%
and 1.0%, which amount is determined based upon a ratio specified in the credit
facility agreement. As of April 6, 1998, LIBOR was 5.7% and the applicable prime
rate was 8.25%. Borrowings under the Revolver were used for general corporate
purposes; no borrowings currently are outstanding under the Term Loan. Interest
on borrowings under the European facilities ranges from 8% to 13%.

The Company intends to use the remaining $77.8 million of net proceeds,
together with amounts available under the Revolver and Term Loan, for future
acquisitions and general corporate purposes, including working capital. The
Company is engaged in ongoing evaluations of third parties regarding possible
acquisitions and has reached a non-binding, preliminary understanding to acquire
a European-based promotional products distributor for approximately $60.0
million, approximately half of which is expected to be paid in shares of Common
Stock; however, the Company has not executed definitive agreements with respect
to such acquisition and there can be no assurance that such acquisition will
occur. See "Recent Developments." Pending any such uses, the Company plans to
invest the net proceeds in investment grade, interest bearing securities.

12
<PAGE>
PRICE RANGE OF COMMON STOCK AND DIVIDEND POLICY

The Company's Common Stock is listed on the New York Stock Exchange under
the symbol "HMK" and, prior to October 27, 1997, was publicly traded on the
Nasdaq National Market under the symbol "HALO." The following table sets forth,
for the periods indicated, the range of high and low sale prices, by quarter,
for the Common Stock, as reported by the New York Stock Exchange and the Nasdaq
National Market, as applicable.

<TABLE>
<CAPTION>
HIGH LOW
--------- ---------
<S> <C> <C>
1996
First quarter................................................................. 15 3/8 10 3/4
Second quarter................................................................ 23 13/16 14 3/8
Third quarter................................................................. 25 15 1/4
Fourth quarter................................................................ 32 3/16 21 3/4

1997
First quarter................................................................. 29 12 1/2
Second quarter................................................................ 25 1/4 14 1/2
Third quarter................................................................. 29 5/16 22 1/2
Fourth quarter................................................................ 29 3/8 23 1/4

1998
First quarter................................................................. 38 3/8 24 7/16
Second quarter (through April 14, 1998)....................................... 35 5/8 32 11/16
</TABLE>

On April 14, 1998, the last sale price of the Company's Common Stock as
reported on the New York Stock Exchange composite tape was $35.25 per share. As
of April 1, 1998, there were approximately 3,800 holders of record of the
Company's Common Stock.

Since its initial public offering in October 1992, the Company has not paid
any cash dividends on its Common Stock; however, six companies acquired by HA-LO
since December 1995 in transactions accounted for using the pooling-of-interests
accounting method paid aggregate cash dividends in 1996 and 1997 of $3.9 million
and $2.9 million, respectively. The Company does not anticipate paying any cash
dividends on the Common Stock in the foreseeable future. In addition, the
Company's credit facility restricts the payment of cash dividends if an event of
default exists thereunder or if the payment of the dividend would create an
event of default. No event of default currently exists under the credit
facility.

13
<PAGE>
CAPITALIZATION

The following table sets forth as of December 31, 1997 the Company's cash
and cash equivalents, long-term debt and capitalization (i) on an actual basis
and (ii) as adjusted to reflect the issuance and sale of the Common Stock
offered hereby by the Company and the application of the estimated net proceeds
to repay outstanding indebtedness. See "Use of Proceeds."

<TABLE>
<CAPTION>
DECEMBER 31, 1997
-----------------------
ACTUAL AS ADJUSTED
---------- -----------
(UNAUDITED)
(IN THOUSANDS EXCEPT
SHARE AMOUNTS)
<S> <C> <C>
Cash and equivalents..................................................................... $ 2,717 $ 79,490
---------- -----------
---------- -----------
Current maturities of long-term debt..................................................... $ 4,353 $ --
Long-term debt........................................................................... 43,626 --
---------- -----------
Total indebtedness................................................................... 47,979 --
---------- -----------
Shareholders' equity:
Preferred Stock, no par value; 10,000,000 shares authorized and none issued............ -- --
Common Stock, no par value; 100,000,000 shares authorized; 21,085,237 shares issued and
outstanding, actual, and 24,980,237 shares issued and outstanding, as adjusted(1).... 62,155 186,907
Other.................................................................................. (2,132) (2,132)
Retained earnings...................................................................... 21,363 21,363
---------- -----------
Total shareholders' equity............................................................. 81,386 206,138
---------- -----------
Total capitalization................................................................. $ 129,365 $ 206,138
---------- -----------
---------- -----------
</TABLE>

- ------------------------

(1) Does not include 3,814,542 shares of Common Stock reserved for issuance upon
exercise of options (excluding options exercised in connection with the
Offering), and 1,056,702 shares of Common Stock reserved for issuance upon
exercise of warrants, outstanding as of December 31, 1997.

14
<PAGE>
SELECTED FINANCIAL DATA
(IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

The following table presents selected financial data of HA-LO as of and for
the five years ended December 31, 1997, which have been derived from audited
financial statements of HA-LO. The following selected financial data should be
read in conjunction with the Financial Statements and the related notes
appearing elsewhere in this Prospectus.

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
----------------------------------------------------------
1997 1996 1995 1994 1993
---------- ---------- ---------- ---------- ----------
<S> <C> <C> <C> <C> <C>
INCOME STATEMENT DATA(1):
Net Sales............................................ $ 413,791 $ 344,422 $ 283,080 $ 195,003 $ 145,652
Cost of Sales........................................ 279,984 244,259 206,346 140,081 105,346
---------- ---------- ---------- ---------- ----------
Gross Profit......................................... 133,807 100,163 76,734 54,922 40,306
Selling Expenses..................................... 52,126 40,159 31,689 22,913 14,579
General and Administrative Expenses.................. 52,817 43,587 34,312 24,876 21,096
Non-recurring Charges Related to Acquisitions........ 3,845 1,693 1,800 -- --
---------- ---------- ---------- ---------- ----------
Operating Income................................... 25,019 14,724 8,933 7,133 4,631
Interest Expense, Net................................ (1,878) (938) (2,149) (1,012) (613)
---------- ---------- ---------- ---------- ----------
Income Before Income Taxes........................... 23,141 13,786 6,784 6,121 4,018
Provision for Income Taxes........................... 9,259 6,360 2,515 1,284 438
---------- ---------- ---------- ---------- ----------
Net Income........................................... $ 13,882 $ 7,426 $ 4,269 $ 4,837 $ 3,580
---------- ---------- ---------- ---------- ----------
---------- ---------- ---------- ---------- ----------
Pro Forma Net Income(2).............................. $ 8,241 $ 4,070 $ 3,673 $ 2,411
---------- ---------- ---------- ----------
---------- ---------- ---------- ----------
Net Income Per Share--Diluted(2),(3)................. $ 0.64 $ 0.39 $ 0.23 $ 0.23 $ 0.15
---------- ---------- ---------- ---------- ----------
---------- ---------- ---------- ---------- ----------

BALANCE SHEET DATA(1):
Working Capital...................................... $ 77,871 $ 57,729 $ 39,350 $ 23,306 $ 14,597
Total Assets......................................... 210,627 128,682 107,780 77,011 52,427
Long-term Debt....................................... 43,626 28,006 12,112 13,536 6,789
Shareholders' Equity(4).............................. 81,386 57,114 46,865 20,383 16,798

- ------------------------

(1) All periods presented include acquisitions accounted for using the
pooling-of-interests accounting method.

(3) Includes non-recurring charges related to acquisitions in 1997, 1996 and
1995 of $0.11, $0.05 and $0.06, respectively.

(4) Includes dividends of $2,890, $3,912, $5,715, $1,276, and $785 declared by
acquired companies in 1997, 1996, 1995, 1994 and 1993, respectively, prior
to their acquisition by the Company.

15
<PAGE>
MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

The following table sets forth for the periods indicated the percent of net
sales represented by each line item presented below. All periods presented have
been restated to include the results of acquisitions accounted for using the
pooling-of-interests method of accounting. This information should be read in
conjunction with the Company's financial statements, notes thereto and other
financial information included elsewhere in this Prospectus.

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
-------------------------------
1997 1996 1995
--------- --------- ---------
<S> <C> <C> <C>
Net Sales......................................... 100.0% 100.0% 100.0%
Cost of Sales..................................... 67.7% 70.9% 72.9%
--------- --------- ---------
Gross Profit...................................... 32.3% 29.1% 27.1%
Selling Expenses.................................. 12.6% 11.7% 11.2%
General and Administrative Expenses............... 12.8% 12.6% 12.1%
Non-recurring Charges Related to Acquisitions..... 0.9% 0.5% 0.6%
--------- --------- ---------
Operating Income................................ 6.0% 4.3% 3.2%
Interest Expense, Net............................. 0.4% 0.3% 0.8%
--------- --------- ---------
Income Before Income Taxes........................ 5.6% 4.0% 2.4%
Provision for Income Taxes........................ 2.2% 1.8% 0.9%
--------- --------- ---------
Net Income........................................ 3.4% 2.2% 1.5%
--------- --------- ---------
--------- --------- ---------
Pro Forma Net Income(1)........................... 2.4% 1.4%
--------- ---------
--------- ---------
</TABLE>

- ------------------------

(1) Certain entities acquired by the Company and accounted for using the
pooling-of-interests accounting method had elected to be treated as S
Corporations and were not subject to Federal income taxes prior to
acquisition by the Company. Pro forma net income includes unaudited
provision for income taxes for such entities, computed at an effective rate
of 40%.

YEAR ENDED DECEMBER 31, 1997 COMPARED TO YEAR ENDED DECEMBER 31, 1996

NET SALES. Net sales increased 20.2% to $413.8 million from $344.4 million
for 1996. Of the $69.4 million increase, $53.1 million is due to internal growth
and $16.3 million is from acquired companies.

GROSS PROFIT. Gross profit as a percentage of net sales for 1997 was 32.3%
($133.8 million) compared to 29.1% ($100.2 million) for 1996. The increase is
due primarily to increased margins in the promotional products business and a
continued focus on profitable growth.

SELLING EXPENSES. Selling expenses as a percentage of net sales for 1997
were 12.6% ($52.1 million) compared to 11.7% ($40.2 million) for 1996. The .9%
increase is due primarily to increased commissions attributable to sales growth
and the increase in gross profit as a percentage of sales. To a lesser extent,
the increase is due to increased investments in corporate visibility and
exclusive product arrangements.

GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses as
a percentage of net sales for 1997 were 12.8% ($52.8 million), relatively
unchanged from 1996 ($43.6 million). The $9.2 million increase is due to
increased infrastructure required to support the Company's growth.

16
<PAGE>
NON-RECURRING CHARGES RELATED TO ACQUISITIONS. Operating results for 1997
and 1996 include non-recurring charges of $3.8 million and $1.7 million,
respectively, to complete acquisitions accounted for using the
pooling-of-interests accounting method.

INTEREST EXPENSE, NET. Net interest expense in 1997 increased to $1.9
million from $938,000 in 1996. The increase is due to working capital needs
necessary to fund growth, an acceleration of payments to vendors of acquired
companies to bring them in line with Company standards and additional borrowings
incurred to fund certain 1997 acquisitions.

YEAR ENDED DECEMBER 31, 1996 COMPARED TO YEAR ENDED DECEMBER 31, 1995

NET SALES. Net sales increased 21.7% to $344.4 million in 1996 compared to
1995 sales of $283.1 million. Virtually all of the $61.3 million increase was
attributable to internal growth.

GROSS PROFIT. Gross profit as a percentage of net sales for 1996 was 29.1%
($100.2 million) compared to 27.1% ($76.7 million) in 1995. The increase is due
primarily to a continued focus on profitable growth.

SELLING EXPENSES. Selling expenses as a percentage of net sales for 1996
were 11.7% ($40.2 million) for 1996 compared to 11.2% ($31.7 million) in 1995.
The .5% increase is due to increased commissions attributable to sales growth
and the increase in gross profit as a percentage of net sales.

GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses as
a percentage of net sales were 12.6% ($43.6 million) compared to 12.1% ($34.3
million) in 1995. The increase is due to increased infrastructure required to
support the Company's growth.

NON-RECURRING CHARGES RELATED TO ACQUISITIONS. Operating results for 1996
and 1995 include non-recurring charges of $1.7 million and $1.8 million,
respectively, to complete acquisitions accounted for using the
pooling-of-interests accounting method.

INTEREST EXPENSE, NET. Net interest expense decreased to $938,000 in 1996
from $2.1 million in 1995. The decrease is the result of proceeds from the
Company's public offering in November, 1995 being used to reduce debt.

LIQUIDITY AND CAPITAL RESOURCES

Throughout 1996, the Company had a revolving credit facility with a bank
providing for borrowings of up to $16 million. Interest on the facility was
either the bank's prime rate or the London Interbank Offered Rate (LIBOR) plus
1.5%.

In the first quarter of 1997, the Company refinanced its line of credit. The
new agreement provides for an unsecured credit facility totaling $65 million,
consisting of a $45 million revolving line of credit (the "Revolver") and $20
million term acquisition loan (the "Term"). The Revolver matures on January 31,
1999 and Term borrowings mature on the sooner of five years from the date of
borrowing or June 30, 2003. The facility bears interest at either prime less
.25% or LIBOR plus between .375% and 1% based on a defined ratio.

As of December 31, 1997, the Company's working capital was $77.9 million
compared to $57.7 million as of December 31, 1996. The $20.2 million increase in
working capital is attributable to the overall sales growth of the Company and a
continued focus on working capital management.

Capital expenditures, excluding acquisitions, were approximately $8.2
million in 1997 compared to $7.5 million in 1996. The increase between years
relates primarily to updating of the Company's computer systems and investments
in facilities necessary to support the Company's growth. Management currently
expects capital expenditures to be approximately $7.5 million in 1998, excluding
acquisitions.

17
<PAGE>
Overall, the Company believes that availability from its credit facility,
the net proceeds to the Company of the Offering and cash flows from future
operations will be sufficient to satisfy its cash needs for the foreseeable
future.

INFLATION

Management does not believe that inflation had a significant impact on the
Company's results of operations for the periods presented.

YEAR 2000 COMPLIANCE

The Company's operating divisions and subsidiaries utilize various software
programs and operating systems. Based upon its preliminary review, the Company
does not believe that it will incur significant costs to make its software
programs and operating systems Year 2000 compliant. The Company will continue to
review its date sensitive software programs and operating systems and make
necessary upgrades and modifications.

18
<PAGE>
BUSINESS

GENERAL

HA-LO's promotional products business represented over 80% of its 1997 net
sales. To market its promotional products, HA-LO utilizes a system of 25 sales
offices with showrooms located primarily in the United States and also in Canada
and Europe. The showrooms display some of the 300,000 products provided by the
Company's network of more than 2,500 vendors. HA-LO's approximately 700 core
sales representatives market and sell promotional products primarily to large
and mid-sized corporations. The Company's promotional products are items that
are useful or decorative and are imprinted or otherwise customized with a
customer's name, logo or message. These products are utilized by the Company's
customers for marketing, to build brand recognition and as employee incentives,
customer gifts and giveaways. Promotional products include (i) apparel, such as
jackets, sweaters, hats and golf shirts, (ii) business accessories, such as
clocks, portfolios, briefcases, blotters and pen and pencil sets, (iii)
recognition awards, such as trophies and plaques, and (iv) other miscellaneous
items, such as etched crystalware, calendars, golf accessories, key chains,
watches and mugs. Promotional products are designed to be utilized by the
recipient over an extended period of time, so that the products enjoy repeated
exposure and reinforce a brand name or marketing message. The Company has
exclusive rights to distribute merchandise manufactured by Champion Products,
Inc. and Roots, Canada to corporate customers in the United States and Canada.
HA-LO also has established a joint marketing relationship with Sony Signatures,
a division of Sony Corporation of America and one of the lead sponsors of World
Cup Soccer '98.

The Company leverages its promotional products business expertise by
developing innovative promotional products and programs that are tailored to
satisfy its customers' specific needs. HA-LO cross-sells complementary marketing
services through its other operating divisions and subsidiaries: Events by
HA-LO-Registered Trademark-, an event planning business; HA-LO Sports-Registered
Trademark-, a sports marketing agency; and Duncan & Hill, a full-service
advertising and marketing communications agency. In addition, the Company
provides telephone-based marketing services through its wholly-owned subsidiary,
Market USA, which maintains a network of approximately 2,100 telephone
representatives and over 1,200 workstations in 19 call centers located primarily
throughout the Midwestern U.S. and Canada. The Company also provides corporate
fulfillment services, which enable a customer to purchase a large quantity of
promotional products that the Company warehouses and ships in smaller quantities
at the direction of the customer. The Company's over 20,000 customers include
manufacturing, financial service, broadcasting, technology, consumer product and
communications companies, as well as professional sports teams. Customers of
HA-LO include AlliedSignal, America Online, Ameritech, Ford Motor Company,
General Electric, General Mills, Motorola, Time Warner, the Chicago Bulls and
the Green Bay Packers.

INDUSTRY

The U.S. promotional products industry continues to grow rapidly. According
to Promotional Products Association International, the United States market for
promotional products, measured by distributors' sales, has grown from
approximately $5.2 billion in 1992 to approximately $9.5 billion in 1996, a
compound annual growth rate of 16.3%. The Company believes the promotional
products industry will continue to gain an increasingly larger share of total
advertising expenditures because promotional products are more cost-effective,
longer-lasting and better targeted than traditional advertising. Currently, the
promotional products market constitutes a relatively small portion of the
overall advertising market, representing just 6% of the $171.0 billion total
advertising expenditures in 1996. The promotional products

19
<PAGE>
industry is highly fragmented and, according to industry sources, is undergoing
consolidation. There currently are approximately 15,000 distributors of
promotional products in the United States. Distributors tend to be closely-held
entities with a local or regional focus, ranging from sole proprietorships that
bring sample cases and suppliers' catalogs to their customers, to entities that
maintain showrooms to assist customers in selecting from an array of available
products. Industry sources estimate that approximately 98% of promotional
products distributors each had sales of $2.5 million or less in 1996, with the
25 largest distributors in the aggregate accounting for less than 18% of
industry sales in 1996. Some of the larger distributors are also manufacturers
(or affiliates of manufacturers) of products traditionally used in the
promotional products industry.

The Company believes that as conventional forms of advertising become more
expensive, companies increasingly will seek alternative methods of promotion.
Promotional products and programs generally represent a lower cost alternative
to more traditional advertising and can be utilized by companies to deliver
specific messages to targeted recipients. Because promotional products are
designed to be utilized by the recipient over an extended period of time, these
products enjoy repeated exposure and reinforce a brand name or marketing
message.

The Company believes that many companies increasingly are patronizing a
limited number of promotional products suppliers and are focusing on financially
strong, full-service distributors. The criteria for selecting a distributor
include cost, quality, responsiveness, breadth of service (including design and
customization services), the ability to develop marketing programs and the
ability to service clients nationally and internationally. Generally, only
larger distributors with sufficient size, capabilities and financial resources
are able to fulfill all of such criteria. The trend of companies to consolidate
their suppliers provides an opportunity for full-service providers of marketing
and promotional products services, such as the Company, to grow by obtaining new
customers previously served by smaller competitors.

The telemarketing industry also is highly fragmented and competitive, and
includes both captive and independent companies. According to Direct Marketing
Association, $97.8 billion was spent on telephone-based direct marketing in
1996, which is more than twice the amount spent a decade earlier. This
significant industry growth has created a demand for technologically advanced
high volume call centers dedicated to providing telemarketing services for
clients on an outsourced basis. Although over 90% of the industry is comprised
of in-house operations, many large companies increasingly are focusing on their
core competencies and outsourcing their non-core functions. The advantages of
telemarketing, which include high response rates, low cost per transaction,
direct interaction with customers and the ability to immediately respond to
customer inquiries, make it an attractive alternative to other forms of direct
marketing.

BUSINESS STRATEGY

The Company believes its business strategy is attractive to customers, as
well as to its sales representatives and employees, and will enable it to expand
its leadership position in the marketing and promotional products industry. Key
components of the Company's business strategy are and have been to:

INCREASE BRAND IDENTITY AND CORPORATE VISIBILITY. A significant part of the
Company's marketing efforts has been directed toward increasing public
recognition of the HA-LO brand name. The Company has successfully marketed
itself through associations with professional sports teams and by advertising at
major sports arenas and events. Professional sports teams whose venues display
the HA-LO name include the Chicago Bulls, Chicago Cubs, Cincinnati Reds, Dallas
Mavericks, Detroit Tigers, Houston Astros, Los Angeles Clippers, Milwaukee
Brewers, Minnesota Twins, Montreal Expos, Oakland Athletics, Philadelphia 76ers,
Pittsburgh Pirates, San Diego Padres, Vancouver Canucks and Vancouver Grizzlies.
The Company also has created an exclusive line of apparel known as "HA-LO
Casuals" and a line of general merchandise known as the "HA-LO Global"
collection. The Company believes that these high visibility promotional

20
<PAGE>
relationships and branded products have greatly increased its name recognition
and intends to pursue additional sports related marketing opportunities and
develop additional lines of exclusive products.

LEVERAGE FLEXIBLE EXPENSE STRUCTURE. The Company minimizes fixed costs by:
(i) compensating its sales force almost exclusively on a commission basis, (ii)
sourcing its products from reliable vendors, thereby avoiding fixed costs
associated with internal manufacturing, (iii) handling a substantial majority of
its sales via direct shipment from the vendor to the customer, thereby
minimizing the Company's inventory risks, and (iv) centralizing primary
corporate functions, such as accounting, human resources, warehousing and
information systems. The Company believes that the high proportion of its
variable expenses relative to its fixed costs results in less fluctuations in
its profitability.

CAPITALIZE ON BUYING POWER. As the nation's largest distributor of
promotional products, the Company has successfully negotiated preferred pricing
and rebate programs from many of its vendors and has developed relationships
with reliable overseas manufacturers that satisfy the Company's strict quality
and delivery standards. The Company believes its sales volume and financial
strength have earned it a reputation as a low-cost, high service provider of
promotional products.

CONTINUE TO OFFER SOPHISTICATED DESIGN AND SERVICE CAPABILITIES. The
Company seeks to position itself as an integral part of its customers' overall
marketing and advertising programs by offering more sophisticated services than
the typical smaller promotional products distributor. The Company's in-house
design and production department enables the Company to provide customized
solutions to address its customers' marketing needs. Once a new promotional
products concept has been designed, the Company's full-service, self-contained
art department has the capability, generally within 24 hours, to produce a
visual representation of the product for customer approval. The Company can
design and produce in-house for its customers complete catalogs of promotional
products. In addition, the Company's relationships with a wide range of
suppliers enable the Company to consistently deliver high quality products to
its customers on a timely basis. The Company believes that these capabilities
give it a competitive advantage in attracting new customers and in capturing a
greater percentage of its customers' marketing and promotional products orders.

EXPAND SALES SUPPORT CAPABILITIES. Through its corporate offices, the
Company provides centralized accounting, human resources, warehousing and
information systems services. The Company currently is upgrading its information
system to link its sales offices and enable sales representatives to receive
detailed information regarding their customers' purchasing patterns, payment
history and order status. These capabilities are integral to the Company's
ability to attract and retain high quality sales representatives and enable the
sales representatives to focus their energies on servicing customers and
soliciting new business.

GROWTH STRATEGY

The Company believes its business strategy is the foundation on which it has
achieved, and will continue to achieve, strong growth in sales and earnings. The
Company expects that continued growth will arise from internal growth, increases
in its market share, acquisitions and strong industry fundamentals. Key elements
of the Company's growth strategy include the following:

LEVERAGE SIZE AND DISTRIBUTION CAPABILITIES. HA-LO is the largest company
in a fragmented industry consisting of over 15,000 companies, approximately 98%
of which each have annual revenues of $2.5 million or less. The Company believes
that it is one of the few companies that has the capability to service large,
international corporate customers. For example, under its corporate fulfillment
programs, HA-LO (i) develops catalogs for its customers displaying promotional
products customized with the customers' names and logos, (ii) warehouses large
quantities of promotional products purchased by its customers, and (iii) ships
purchased products in smaller quantities at the direction of the customer.
HA-LO's corporate fulfillment program affords large customers lower per unit
costs and the flexibility to receive immediate delivery of small quantities as
needed. The Company believes that these customers will seek to consolidate

21
<PAGE>
their marketing and promotional products purchases with one or a few larger
suppliers, resulting in substantial opportunities for the Company.

EXPAND COMPLEMENTARY MARKETING SERVICES. The Company has expanded its
promotional products business to include additional marketing services to
capitalize on the trends toward outsourcing and "one-stop shopping" and to
better penetrate its customer base. The Company also provides telephone-based
marketing services, full-service advertising and marketing, sports marketing and
event planning services. The Company continuously is exploring other services,
such as licensing, sales promotion and other business marketing services, that
would complement its current service offerings and facilitate the sale of
additional promotional products to existing customers. See "Products and
Services--Integrated Marketing Services."

FURTHER PENETRATE EXISTING CUSTOMER RELATIONSHIPS. The Company has
developed strong relationships with numerous large customers, many of which have
significant marketing budgets. As a result of such relationships, the Company
increasingly is being consulted by its customers in the initial stages of their
marketing programs. The Company believes this creates opportunities to
proactively introduce new and creative promotional products and programs and
cross-sell its complementary marketing services. The Company has implemented an
on-going training and education program to enable its sales representatives to
effectively cross-sell other HA-LO marketing services to their customers and
further penetrate its existing customer base. HA-LO sales representatives also
receive financial incentives based on their success in cross-selling.

EXPAND AND STRENGTHEN SALES FORCE. The Company seeks to continue to grow by
adding more sales representatives, opening additional sales offices and
increasing the productivity of its sales force. During 1997, over 50 experienced
sales representatives joined HA-LO (excluding sales representatives of acquired
businesses), primarily from other companies in the promotional products
industry. The Company believes industry sales representatives are attracted to
HA-LO for many reasons, including HA-LO's purchasing power, managerial
expertise, financing capabilities, exclusive product arrangements, national and
international fulfillment capabilities, corporate visibility and the full range
of marketing services it offers to its clients. The Company has successfully
increased the productivity of its sales representatives through
performance-based compensation, general sales training and education regarding
HA-LO's various services, and as a result of its enhanced fulfillment
capabilities, exclusive product lines, sophisticated systems and increased
visibility in the marketplace. The Company currently has 25 sales offices with
showrooms, located primarily throughout the United States and also in Canada and
Europe, that provide customers with the opportunity to view the wide array of
products offered by HA-LO and develop ideas for additional products and programs
that can be used in the customers' marketing campaigns.

PURSUE STRATEGIC, ACCRETIVE ACQUISITIONS. The Company believes that it is
well positioned to continue its consolidation of the fragmented promotional
products industry. Although the Company is the largest of the approximately
15,000 competitors in the $9.5 billion promotional products industry, its
promotional products revenues account for only 3% of total industry revenues.
The Company is pursuing acquisitions that will provide it with high quality
sales representatives, established customer bases and management expertise, and
that will enable the Company to enter new geographic markets, including
international markets. In addition to its domestic acquisition activities, HA-LO
actively is pursuing international acquisitions to establish a foundation for
better serving its existing multinational clients and obtaining more
international business. Since January 1, 1993, the Company has acquired 18
promotional products companies and two telephone-based marketing companies, all
of which have been accretive. The Company believes it has demonstrated its
ability to successfully integrate newly-acquired businesses into its existing
operations and improve the performance and profitability of acquired businesses.
In addition, the Company intends to make strategic acquisitions in the
fragmented telemarketing industry. Through selected strategic acquisitions,
Market USA intends to provide telephone-based marketing services to

22
<PAGE>
customers in additional industries, expand the scope of services it provides and
complement its existing industry client base.

OBTAIN ADDITIONAL EXCLUSIVE DISTRIBUTION AGREEMENTS. HA-LO's size and scope
has enabled it to obtain exclusive rights to distribute merchandise of
brand-name suppliers. In 1997, the Company signed exclusive distribution
agreements with Champion Products, Inc., a division of Sara Lee Corporation,
which give HA-LO exclusive rights to sell branded Champion Products apparel to
corporate customers in the United States and Canada. Champion Products, Inc. is
a leading manufacturer, distributor and retailer of premier athletic clothing
and apparel. Also in 1997, the Company signed an exclusive distribution
agreement with Roots, Canada to sell branded Roots' products to corporate
customers in the United States and Canada. Roots, Canada is a manufacturer of
high quality leather jackets, active wear, luggage and accessories. The Company
has developed catalogs featuring Champion Products and Roots merchandise, which
its sales representatives use to market these products. The Company intends to
sign additional exclusive distribution agreements to provide its sales
representatives with a competitive advantage in obtaining and servicing
customers. See "Products and Services--Integrated Marketing Services."

PRODUCTS AND SERVICES

PROMOTIONAL PRODUCTS. Promotional products are items that are useful or
decorative and are imprinted or otherwise customized with a customer's name,
logo or message. These products are utilized by the Company's customers for
marketing, to build brand recognition, and as employee incentives, customer
gifts and giveaways. Promotional products include: (i) apparel, such as jackets,
sweaters, hats and golf shirts, (ii) business accessories, such as clocks,
portfolios, briefcases, blotters and pen and pencil sets, (iii) recognition
awards, such as trophies and plaques, and (iv) other miscellaneous items, such
as etched crystalware, calendars, golf accessories, key chains, watches and
mugs. The Company's sales representatives work closely with each customer to
develop a marketing program that utilizes promotional products designed to reach
the specific audience targeted by the customer.

HA-LO also provides its clients with comprehensive marketing support through
the following services: custom product development, from concept design to
sourcing and distribution; graphic services and design development; and catalog
design. When an idea for a new promotional product is conceived, the Company's
full-service, self-contained art department generally has the capability to
produce, within 24 hours, a visual representation of the product for customer
approval. HA-LO's art department employs full-time artists with experience in
design, illustration, graphics and typography and utilizes state of the art
design software and equipment. The Company's in-house customization department
performs limited engraving, hot stamping and silk screening on both samples and
finished products, which enables the Company to produce samples on short notice
and satisfy customer requests for personalized merchandise. The Company believes
that its comprehensive design and production capabilities distinguish it from
many of its competitors.

The Company also provides corporate fulfillment services, which enable a
customer to purchase a large quantity of promotional products that the Company
warehouses and ships in smaller quantities at the direction of the customer.
Corporate fulfillment programs generally are implemented in conjunction with a
customer catalog or brochure that features the type of customized products
available for shipment. The Company's corporate fulfillment programs afford
large customers lower per unit costs and the ability to receive timely
deliveries of small quantities as needed. Such programs generally require the
customer to purchase all custom inventory remaining at the conclusion of the
program. The Company also provides computerized inventory reports that assist
the customer in monitoring its marketing efforts. If requested by HA-LO
customers, these systems automatically reorder products at predetermined levels.

23
<PAGE>
INTEGRATED MARKETING SERVICES. The Company's ability to provide integrated
marketing services that complement its promotional products business
differentiates it from the approximately 15,000 other companies in the
promotional products industry. The Company delivers its integrated marketing
services through the following operating divisions and subsidiaries:

MARKET USA. The Company creates, manages and conducts large scale
telephone-based marketing programs for corporate clients primarily in the
insurance and financial service industries. Market USA employs more than
2,100 telephone service representatives ("TSRs"), including approximately
340 licensed insurance agents, who provide script development,
telephone-based direct sales, database analysis and management, consultation
and program design, as well as customer lead acquisition services, to
clients. For example, Market USA implemented a customer satisfaction and
giveaway program for a large retail client, in which it contacted recent
purchasers of the client's products to assess their satisfaction with the
client's product and to offer them a free gift. Market USA currently
maintains a network of over 1,200 workstations in 19 call centers located
primarily throughout the Midwestern United States and Canada.

During the course of each telephone-based marketing program, Market USA
carefully monitors its representatives to ensure strict compliance with the
script and to maintain quality and efficiency. Market USA's extensive call
monitoring programs and information systems also enable it to provide
clients with hourly reports, if desired, on the status of an ongoing
marketing campaign. Access to such data enables Market USA's clients to
modify or enhance a program to improve its effectiveness.

HA-LO SPORTS-REGISTERED TRADEMARK-. HA-LO Sports-Registered Trademark-
helps customers achieve their business goals and objectives using sports and
entertainment marketing opportunities. HA-LO Sports-Registered Trademark-
provides services such as development and negotiation of sponsorship
arrangements and athlete and celebrity endorsements, event creation and
operation and sponsorship sales. For example, HA-LO Sports-Registered
Trademark- teamed with a major recording studio to produce a compact disc
and cassette tape entitled "The Chicago Bulls Greatest Hits." The compact
disc and cassette tape were sold exclusively by a large retailing customer
of the Company, thereby increasing retail traffic for the customer and
generating net revenues for both the recording studio and the customer.

EVENTS BY HA-LO-REGISTERED TRADEMARK-. Events by HA-LO-Registered
Trademark- is a corporate event production company specializing in
orchestrating corporate meetings, seminars, events and incentive programs.
For example, Events by HA-LO-Registered Trademark- coordinated a series of
seminars to enable a large corporate client to present its capabilities to
potential customers in markets throughout the country. Events by
HA-LO-Registered Trademark- coordinated the theme and the staging of the
seminars, and then booked venues in cities across the United States to host
these "road show" presentations.

DUNCAN & HILL. Duncan & Hill is a full-service advertising and
marketing communications agency that provides both strategic and creative
development of marketing campaigns for all media. Services provided by
Duncan & Hill include positioning, strategic planning, market research and
media planning and buying. For example, Duncan & Hill developed a regional
promotional game for one of its national franchise customers, including
creating all point of purchase materials and radio commercials and
structuring the instant win game and sweepstakes rules.

PURCHASING AND VENDOR NETWORKS

The Company's business strategy includes focusing on sourcing, rather than
manufacturing, promotional products. In keeping with this strategy, the Company
purchases products directly from manufacturers or third party suppliers and
typically arranges to have the customer's name, logo or advertising message
imprinted on the products by the manufacturer or supplier. A significant
majority of all promotional products sold by the Company are shipped directly by
the manufacturer or supplier to the Company's customers, with a small percentage
of products being warehoused by the Company in conjunction with its corporate
fulfillment programs.

24
<PAGE>
Using its management information system, the Company can electronically
identify products that are available from its over 2,500 vendors and make
product specifications, prices and pictures immediately available to its sales
representatives and customers. The Company also has developed its own catalogs
depicting a selection of the broad range of products available through the
Company, including unique items developed by the Company. As the nation's
largest distributor of promotional products, the Company has been able to
successfully negotiate preferred pricing and rebate programs from many vendors.
The Company has developed relationships with U.S. and overseas manufacturers
that meet its strict quality and delivery standards and enable the Company to be
very competitive on pricing large orders.

PERSONNEL

The Company believes a key component of its success is the quality of its
employees and sales representatives and it regularly refines its approach to
hiring, training, motivating and retaining high quality employees and sales
representatives. The Company's promotional products currently are marketed by a
core sales force of approximately 700 representatives, the majority of whom are
independent contractors. The Company believes that it will continue to attract
and retain high quality sales representatives and employees through a
combination of its performance-based compensation structure, purchasing power,
managerial expertise, financing capabilities, exclusive product arrangements,
national and international fulfillment capabilities, corporate visibility and
ability to provide a full range of marketing services to its clients. The terms
of the Company's customary sales representative arrangement form provide for the
representative to receive a commission equal to a specified percentage of the
gross profit generated by each order. All orders taken by a representative must
comply with the pricing and other policies of the Company and are subject to
acceptance by the Company. Typically, a sales representative has no assigned or
exclusive territory and is not contractually prohibited from representing other
companies, including competitors of the Company. See "Risk Factors--Dependence
Upon Sales Representatives."

As of April 1, 1998, the Company employed approximately 1,000 people in its
promotional products business and approximately 3,000 people in its
telephone-based marketing business. The Company is not a party to any collective
bargaining agreements and has not experienced a strike or work stoppage. The
Company believes that its relationship with its employees is excellent.

CUSTOMERS

The Company's over 20,000 promotional products customers include
manufacturing, financial service, broadcasting, consumer product and
communications companies as well as professional sports teams. Market USA
provides telephone-based marketing services to customers primarily in the
insurance and financial services industries. Selected customers of the Company
include AlliedSignal, America Online, Ameritech, Ford Motor Company, General
Electric, General Mills, Motorola, Time Warner, the Chicago Bulls and the Green
Bay Packers. In 1997, no single customer accounted for more than 10% of the
Company's net sales. Montgomery Ward accounted for approximately 12% of the
Company's 1996 net sales and less than 3% of the Company's 1997 net sales.

25
<PAGE>
BACKLOG

With respect to its promotional products business, the Company usually has a
backlog, which it defines as firm orders placed with suppliers but for which the
promotional products have not yet been shipped to the customer. As of February
28, 1998, the Company had a backlog of firm orders of approximately $28.8
million, substantially all of which the Company believes will be shipped by the
end of the second quarter of 1998. The Company's backlog of firm orders as of
February 28, 1997 was $16.1 million.

PATENTS AND TRADEMARKS

The Company believes the "HA-LO" name is important to its business. The
Company has registered the following trademarks: "HA-LO ADVERTISING
SPECIALTIES-Registered Trademark-," "HA-LO MARKETING AND PROMOTIONS-Registered
Trademark-," "EVENTS BY HA-LO-Registered Trademark-" and "HA-LO
SPORTS-Registered Trademark-".

COMPETITION

The promotional products industry is highly fragmented and competitive, with
few barriers to entry. The Company's existing competitors, and new companies
that may enter the market, may have substantially greater financial and other
resources than HA-LO. The Company also competes for advertising dollars with
other media, such as television, radio, newspapers, magazines and billboards.
The primary bases for competition are customer service, creativity, customer
relationships, product innovation and pricing. The Company believes its national
and international distribution capabilities, and its complementary, value-added
marketing services, provide it with a competitive advantage; however, these
capabilities also may result in higher administrative costs than those incurred
by certain of HA-LO's smaller competitors. In addition, several of the Company's
competitors are manufacturers as well as distributors and may enjoy an advantage
over the Company with respect to the cost of the goods they manufacture.

The telemarketing industry in which Market USA operates also is highly
fragmented and is becoming increasingly competitive. In-house telemarketing and
customer service organizations comprise the largest segment of the industry and
Market USA competes with the in-house operations of its clients and potential
clients. Market USA also competes with non-captive telemarketing and customer
service corporations ranging in size from small firms offering special
applications or short-term projects to large, publicly traded companies. Some of
Market USA's services also compete with other forms of direct marketing such as
direct mail, television and radio advertising. Market USA believes that the
principal competitive factors in the telemarketing industry are reputation for
quality, sales and marketing results, price, technological expertise and the
ability promptly to provide clients with customized solutions to their sales and
marketing needs.

FACILITIES

The Company's principal executive offices are located in 150,000 square feet
of leased office and warehouse space in Niles, Illinois, a suburb of Chicago,
which includes a 2,500 square foot showroom. Most of the Company's showrooms,
sales offices and call centers are located in leased facilities. The Company's
leases generally expire between 1998 and 2008 and most contain renewal options.
The Company believes its facilities are adequate for its current operations, but
that additional facilities will be required to support growth. The Company also
believes that additional or alternative facilities will be available for lease
as needed at commercially reasonable terms.

26
<PAGE>
MANAGEMENT

EXECUTIVE OFFICERS AND DIRECTORS

The following table sets forth certain information as of April 1, 1998
regarding the current executive officers and directors of the Company:

<TABLE>
<CAPTION>
NAME AGE POSITION WITH THE COMPANY
- --------------------------------- --- -----------------------------------------------------------------
<S> <C> <C>
Lou Weisbach..................... 49 Chairman of the Board, President and Chief Executive Officer

Linden D. Nelson................. 37 Director, Vice Chairman of the Board and Chief Executive Officer
of Creative Concepts in Advertising, Inc., a wholly owned
subsidiary of the Company

Seymour N. Okner................. 71 Director, Chief Executive Officer, Chairman and President of
Market USA, Inc. and Marusa Marketing, Ltd.

Richard A. Magid................. 39 Director, Chief Operating Officer, Treasurer and Assistant
Secretary

David C. Robbins................. 45 Director, Executive Vice President

Gregory J. Kilrea................ 34 Chief Financial Officer

Bradford S. Kerr................. 43 Chief Information Officer

Michael P. Nemlich............... 46 Vice President--Corporate Development/Financial Relations

Barbara G. Berman................ 53 Vice President--Retail Accounts and Secretary

Barry T. Margolin................ 31 Vice President--Finance and Planning, Corporate Controller and
Assistant Secretary

Sabina D. Filipovic.............. 37 Vice President--Administration and Assistant Secretary

David J. Blumenthal.............. 35 Vice President--Information Systems

Thomas Herskovits................ 51 Director

Jordon R. Katz................... 46 Director

Marshall J. Katz................. 49 Director

Neil A. Ramo..................... 55 Director

Robert Sosnick................... 64 Director
</TABLE>

Officers are elected annually and serve at the discretion of the Board of
Directors. Seymour N. Okner is the father-in-law of David C. Robbins; there are
no other family relationships between any directors and executive officers of
the Company.

LOU WEISBACH has been the Chairman of the Board, President and Chief
Executive Officer of the Company since January 1, 1988. From 1972 through 1987,
he operated the predecessor of the Company as a sole proprietorship.

LINDEN D. NELSON has served as the Vice Chairman of HA-LO and Chief
Executive Officer of Creative Concepts in Advertising, Inc., a wholly owned
advertising specialty subsidiary of the Company, since its acquisition by HA-LO
in January 1997. Mr. Nelson was the Chairman and Chief Executive Officer of
Creative Concepts in Advertising, Inc.'s predecessor since its inception in July
1979 through December 1996.

SEYMOUR N. OKNER has served as a director of HA-LO and as Chairman, Chief
Executive Officer and President of Market USA and Marusa Marketing, Ltd. a
marketing company and an affiliate of Market USA, since its acquisition by HA-LO
in September 1996. Previously, Mr. Okner was the President, Treasurer, Secretary
and a director of Market USA's predecessor since its inception in November 1988.
He

27
<PAGE>
was also the President and Secretary of Marusa Marketing, Ltd. from April 1992
through September 1996. Prior to 1988, Mr. Okner served in various executive
capacities, primarily in the insurance industry, including President of
Montgomery Ward Life Insurance Company and Signature Life Insurance Company of
America.

RICHARD A. MAGID has served as a director since 1992, was appointed Chief
Operating Officer in July 1996 and has been the Treasurer since August 1992 and
the Assistant Secretary since March 1996. He previously served as the Chief
Financial Officer from August 1992 until July 1996 and Vice President-- Finance
from August 1992 through March 1996. From 1981 until joining HA-LO in 1992, he
was employed by the accounting firm of Arthur Andersen LLP, most recently as an
audit and financial consulting manager.

DAVID C. ROBBINS has been Executive Vice President since November 1992 and a
director since 1995. From 1978 to November 1992, he was an independent sales
representative of marketing specialty and premium advertising products.

GREGORY J. KILREA was appointed Chief Financial Officer in July 1996,
previously serving as the Vice President of Planning from April 1996 through
July 1996. From 1985 until joining the Company in 1996, he was employed by the
accounting firm of Arthur Andersen LLP, most recently as an audit and financial
consulting manager.

BRADFORD S. KERR was appointed Chief Information Officer in February 1998.
From June 1997 until joining the Company in 1998, he was the Vice President of
Information Technology at Conseco, an insurance company. From August 1996
through June 1997, he was the Senior Vice President and Chief Information
Officer at Pioneer Financial Services, Inc., an insurance company. Prior to
this, he held management positions at CNA Insurance, Digital Equipment
Corporation, a manufacturer of computer equipment, and Baxter International, a
developer, manufacturer and distributor of medical products.

MICHAEL P. NEMLICH was appointed Vice President--Corporate
Development/Financial Relations in April 1996. From March 1993 until joining the
Company in 1996, he was a Vice President in Trust Investment Services at
Northern Trust Bank. Prior to that, he spent 15 years in various positions
within the financial services industry, including investment banking.

BARBARA G. BERMAN was appointed Vice President--Retail Accounts in March
1996 and has been Secretary of the Company since August 1992. She previously
served as the Vice President of Administration from August 1992 to March 1996.
From 1985 to August 1992, she was the Director of Administration for the Company
and its predecessor and, from 1982 to 1985, she was an administrative assistant
for the Company's predecessor.

BARRY T. MARGOLIN was appointed Vice President--Finance and Planning and
Assistant Secretary in March 1996 and has been the Corporate Controller since
January 1993. From 1988 until joining the Company in 1993, he was employed by
the accounting firm of Arthur Andersen LLP as an audit and financial consultant.

SABINA D. FILIPOVIC was appointed Vice President--Administration in March
1996. She was the Director of Administration/Human Relations from March 1994 to
March 1996. From July 1984 through March 1994, she held various positions
throughout the Company and its predecessor.

DAVID J. BLUMENTHAL was appointed Vice President--Information Systems in
March 1996. From March 1995 through March 1996, he was Director of Information
Systems. Mr. Blumenthal started with the Company in 1981 and has held various
positions throughout the Company and its predecessor.

THOMAS HERSKOVITS has served as a director since 1992. Mr. Herskovits has
been the managing partner of Herskovits Enterprises, a venture capital company,
since 1996 and was the President and Chief Executive Officer of Specialty Foods
Corp. from 1993 to 1996. From 1989 through 1993, he was President

28
<PAGE>
of the KGF Frozen Products Group, an operating unit of Kraft General Foods. From
1984 to 1989, he was President of the Kraft Dairy Group of Kraft General Foods.

JORDON R. KATZ has served as a director since 1992. Mr. Katz has been the
president of JR Katz Assoc., Inc., an insurance and employee benefits planning
company, since 1976.

MARSHALL J. KATZ has been a director and an independent financial consultant
to the Company since 1992. From 1988 through 1991, Mr. Katz was the owner and
president of Northbrook Management Co., a money management firm trading in
futures and options.

NEIL A. RAMO has served as a director since 1992 and has been the president
of NEMAR, Inc., an independent marketing company, since July 1993. Since May
1996, Mr. Ramo has also been a realtor of the Prudential Florida Realty Company.
From August 1991 through June 1993, Mr. Ramo was the president of RMI, Inc.,
d/b/a Creative Promotions International, a predecessor marketing company to
NEMAR, Inc. From 1984 to 1989, he was the president of Carson Pirie Scott
Department Stores. After retiring from Carson Pirie Scott Department Stores, he
pursued personal interests until he founded RMI, Inc.

ROBERT SOSNICK has served as a director since November 1997. Mr. Sosnick has
been the president of Real Estate Development & Investment Company, a developer
of high rise office buildings, industrial parks, shopping centers and other
developments since 1980. Since 1986, he has been a director of Palace Sports &
Entertainment, an owner and developer of entertainment and sports arenas.

29
<PAGE>
PRINCIPAL AND SELLING SHAREHOLDERS

The following table sets forth certain information with respect to the
beneficial ownership of Common Stock as of April 1, 1998 and as adjusted to
reflect the sale of Common Stock being offered hereby, by (i) each shareholder
who is known by the Company to beneficially own more than 5% of the currently
outstanding shares of Common Stock, (ii) each of the Company's directors and
executive officers, (iii) all of the directors and executive officers of the
Company as a group, and (iv) each of the Selling Shareholders.

<TABLE>
<CAPTION>
SHARES SHARES BENEFICIALLY
BENEFICIALLY OWNED OWNED AFTER OFFERING(2)
PRIOR TO THE OFFERING
----------------------- SHARES TO BE -----------------------
NAME AND ADDRESS(1) NUMBER PERCENT SOLD IN OFFERING NUMBER PERCENT
- --------------------------------------------- --------- ------- ---------------- ---------- -------
<S> <C> <C> <C> <C> <C>
Linden D. Nelson............................. 2,251,092(3) 10.5% 250,000 2,001,092(3) 8.0%
Lou Weisbach................................. 2,075,302(4) 9.8% 200,000 1,875,302(5) 7.5%
Seymour N. Okner............................. 945,297(6) 4.5% 488,000 457,297 1.8%
Joel C. Okner Family Trust................... 317,723(7) 1.5% 120,000 197,723 *
Ellyn Robbins Family Trust................... 310,781(7) 1.5% 250,000 60,781 *
Richard A. Magid............................. 276,083(8) 1.3% 45,000 231,083 *
Marshall J. Katz............................. 241,295(9) 1.1% 100,000 141,295 *
Michelle Nelson.............................. 137,500(3) * 50,000 87,500 *
Sanford E. Nelson Trust...................... 137,500(3) * 50,000 87,500 *
Arrielle L. Nelson Trust..................... 137,500(3) * 50,000 87,500 *
David C. Robbins............................. 127,646(10) * 50,000 77,646 *
Neil A. Ramo................................. 113,470(11) * 30,000 83,470 *
Linden D. Nelson Foundation.................. 100,000(3) * 37,000 63,000 *
Thomas Herskovits............................ 85,063(12) * 20,000 65,063 *
Jordon R. Katz............................... 39,531(13) * 10,000 29,531 *
Gregory J. Kilrea............................ 30,384(14) * -- 30,384 *
Michael P. Nemlich........................... 30,384(15) * -- 30,384 *
Barry T. Margolin............................ 22,948(16) * -- 22,948 *
Robert Sosnick............................... 22,500(17) * -- 22,500 *
David J. Blumenthal.......................... 21,509(18) * -- 21,509 *
Barbara G. Berman............................ 18,802(19) * -- 18,802 *
Sabina D. Filipovic.......................... 19,822(20) * -- 19,822 *
Bradford S. Kerr............................. -- * -- -- *
All Directors and Executive Officers, as a
group (17 persons)......................... 6,321,068 28.3% 1,193,000 5,128,068 19.7%
AXA-UAP
The Equitable Companies
Incorporated (21).......................... 1,352,159(21) 6.5% -- 1,352,159 5.4%
</TABLE>

- ------------------------

* Less than one percent.

(1) Unless otherwise indicated by footnote, the nature of beneficial ownership
is direct and arises from sole voting and investment power. The address of
each executive officer and director of the Company is in care of the
Company, 5980 West Touhy Avenue, Niles, Illinois 60714.

(2) Assumes no exercise of the Underwriters' over-allotment option.

(3) Shares beneficially owned by Linden D. Nelson include 28,915 shares owned
by Maple Lane Acquisition Limited Liability Company, of which Mr. Nelson is
the managing member; 137,500 shares owned by Michelle Nelson, Mr. Nelson's
wife; 100,000 shares held by the Linden D. Nelson

30
<PAGE>
Foundation, a charitable foundation of which Mr. Nelson is President; and
262,500 shares subject to options exercisable on April 1, 1998 or within 60
days thereafter (the "Measurement Period"). Excludes 275,000 shares held in
the Sanford E. Nelson Trust and the Arrielle L. Nelson Trust, which are
trusts for the benefit of Mr. Nelson's children, over which Mr. Nelson has
no voting or dispositive powers. Shares beneficially owned by Mr. Nelson
after the Offering include 87,000 shares being sold in the Offering by
Michelle Nelson and the Linden D. Nelson Foundation.

(4) Includes 188,174 shares subject to options held by Mr. Weisbach that are
exercisable during the Measurement Period, 500 shares held by Mr.
Weisbach's minor child and 1,836,628 shares owned by the Lou Weisbach
Revocable Trust. Excludes 85,000 shares held in trust for the benefit of
Mr. Weisbach's wife and 51,187 shares held in trusts for the benefit of Mr.
Weisbach's children, over which Mr. Weisbach has no voting or dispositive
powers.

(5) If the Underwriters' over-allotment option is exercised in full, Mr.
Weisbach will sell an additional 200,000 shares of Common Stock and, after
such sale, will beneficially own 1,675,302 shares of Common Stock,
representing 6.8% of the number of shares of Common Stock outstanding after
the Offering.

(6) Includes 2,500 shares subject to options held by Mr. Okner that are
exercisable during the Measurement Period and 933,797 shares owned by the
Seymour N. Okner Revocable Trust. Excludes 310,781 shares held in trust for
the benefit of Ellyn Robbins, one of Mr. Okner's children. Mr. Okner's wife
is the trustee of such trust, however Mr. Okner disclaims beneficial
ownership of all shares held by such trust.

(7) The Joel C. Okner Family Trust and the Ellyn Robbins Family Trust are
trusts for the benefit of two of Seymour N. Okner's adult children.

(8) Includes 261,584 shares subject to options held by Mr. Magid that are
exercisable during the Measurement Period, including shares to be sold by
him in the Offering.

(9) Consists of shares subject to options held by Mr. Katz that are exercisable
during the Measurement Period, including shares to be sold by him in the
Offering.

(10) Includes 45,619 shares subject to options held by Mr. Robbins that are
exercisable during the Measurement Period; and an aggregate of 937 shares
owned in trust for the benefit of Mr. Robbins' two minor children.
Excludes 310,781 shares held in trust for the benefit of Ellyn Robbins,
Mr. Robbins' wife, over which Mr. Robbins has no voting or dispositive
power.

(11) Includes 45,952 shares subject to options held by Mr. Ramo that are
exercisable during the Measurement Period and 375 shares subject to
options held by Mr. Ramo's wife that are exercisable during the
Measurement Period.

(12) Includes 41,812 shares held jointly with Mr. Herskovits' wife; 7,500
shares owned by Mr. Herskovits' minor son; and 30,001 shares subject to
options held by Mr. Herskovits that are exercisable during the Measurement
Period.

(13) Includes 19,875 shares held by the JR Katz Profit Sharing Plan; 1,225
shares owned by Mr. Katz's minor sons; and 18,125 shares subject to
options held by Mr. Katz that are exercisable during the Measurement
Period.

(14) Consists of shares subject to options held by Mr. Kilrea that are
exercisable during the Measurement Period.

(15) Includes 27,259 shares subject to options held by Mr. Nemlich that are
exercisable during the Measurement Period.

31
<PAGE>
(16) Consists of shares subject to options held by Mr. Margolin that are
exercisable during the Measurement Period.

(17) Includes 2,500 shares subject to options held by Mr. Sosnick that are
exercisable during the Measurement Period.

(18) Includes 15,947 shares subject to options held by Mr. Blumenthal that are
exercisable during the Measurement Period.

(19) Includes 8,189 shares held jointly with Ms. Berman's husband and 10,613
shares subject to options held by Ms. Berman that are exercisable during
the Measurement Period.

(20) Includes 15,947 shares subject to options held by Ms. Filipovic that are
exercisable during the Measurement Period.

(21) The following information is derived from the Schedule 13G filed with the
Securities and Exchange Commission on February 17, 1998 jointly by
Alliance Capital Management, L.P. and Alpha Assurances Vie Mutuelle, AXA
Assurances I.A.R.D. Mutuelle, AXA Assurances Vie Mutuelle, AXA Courtage
Assurance Mutuelle (collectively, "Mutuelles AXA"), The Equitable
Companies Incorporated ("Equitable") and AXA-UAP. AXA-UAP owns a majority
interest in Equitable, and Mutuelles AXA, as a group, owns a majority
interest in AXA-UAP. Equitable is the parent holding company of a group of
investment management companies that provide investment advisory and
management services for their clients, which include registered investment
companies and institutional accounts. The investment management companies
hold investment power and, in some cases, voting power over securities
within their portfolios. Equitable disclaims all investment and voting
power over the Common Stock listed on the Schedule 13G; however, it may be
deemed to "beneficially own" such shares pursuant to the rules promulgated
under the Exchange Act. Alliance Capital Management L.P., which is an
investment adviser and a wholly-owned subsidiary of Equitable, is the
beneficial owner of 1,312,659 shares of Common Stock as a result of acting
as investment adviser to various investment companies. Wood, Struthers &
Winthrop Management Corp., which is an investment adviser and a
wholly-owned subsidiary of Equitable, is the beneficial owner of 39,500
shares of Common Stock as a result of acting as investment adviser to
various investment companies. The address of Equitable is 1290 Avenue of
the Americas, New York, New York 10104.

32
<PAGE>
SHARES ELIGIBLE FOR FUTURE SALE

GENERAL. Upon completion of the Offering, the Company will have 25,283,388
shares of Common Stock outstanding (assuming no exercise of the Underwriters'
over-allotment option and no exercise of outstanding options or warrants), of
which approximately 4,500,000 shares constitute "restricted securities" within
the meaning of Rule 144 promulgated under the Securities Act. Restricted
securities are eligible for sale pursuant to Rule 144, subject in certain cases
to the holding period, volume limitations and other restrictions, as described
below. The Company is required to file registration statements covering
approximately 2,550,000 of such restricted securities, to enable the holders
thereof to resell such shares without restriction. The Company also has filed
Registration Statements on Form S-8 covering an aggregate of 5,821,130 of such
shares that are reserved for issuance upon exercise of options granted or to be
granted under the Company's stock plans. As of April 1, 1998, warrants to
purchase an aggregate of 1,056,702 shares of Common Stock were outstanding.
Additionally, as of April 1, 1998, options to purchase an aggregate of 4,512,970
shares of Common Stock were outstanding (excluding options exercised in
connection with the Offering). Upon issuance, all of such shares of Common Stock
not owned by "affiliates" of the Company will be freely tradeable and shares
owned by affiliates will be subject to the restrictions of Rule 144, as
described below. In addition, the Company has issued and in the future may issue
a substantial number of shares of Common Stock as full or partial consideration
for acquisitions of existing businesses.

RULE 144. In general, under Rule 144 as currently in effect, a person (or
persons whose shares are aggregated) who has beneficially owned restricted
securities for at least one year (including, in certain
circumstances, the holding period of a prior owner) would be entitled to sell
within any three-month period such number of restricted securities that does not
exceed the greater of (i) one percent of the number of shares of Common Stock
then outstanding (which will equal approximately 250,000 shares immediately
after the Offering), or (ii) the average weekly trading volume of the Common
Stock during the four calendar weeks preceding the filing of a Form 144 with
respect to such sale. These restrictions also apply to sales by persons deemed
to be "affiliates" of a company, which generally include its directors,
executive officers and principal shareholders. Sales under Rule 144 are also
subject to certain "manner of sale" provisions and notice requirements and to
the availability of current public information about HA-LO. Under Rule 144(k), a
person who is not deemed to have been an affiliate of the Company at any time
during the 90 days preceding a sale, and who has beneficially owned the shares
proposed to be sold for at least two years (including, in certain circumstances,
the holding period of a prior owner), is entitled to sell such shares without
complying with the manner of sale, public information, volume limitation or
notice provisions of Rule 144; therefore, unless otherwise restricted, "144(k)
shares" may be sold immediately upon the completion of the Offering.

REGISTRATION RIGHTS. Since January 1, 1993, the Company has acquired 18
promotional products companies and two telephone-based marketing companies. In
connection with many of these acquisitions, the Company paid all or a portion of
the purchase price using unregistered shares of Common Stock and obligated
itself to file registration statements with the Commission with respect to the
resale of such shares by the holders thereof, in specified increments, generally
over the two to three years following the closing of each acquisition
(generally, the "Resale Rights"). Approximately 2,550,000 shares of Common Stock
that constitute restricted securities (excluding shares being registered and
sold in the Offering by the Selling Shareholders) remain to be registered by the
Company for resale pursuant to the Resale Rights. The Company is required to
register a substantial majority of such shares within the 12 months following
the date of this Prospectus.

AGREEMENT WITH UNDERWRITERS. The Company and its directors and executive
officers and the Selling Shareholders have agreed not to offer, sell, contract
to sell or otherwise dispose of any shares of Common Stock, or any securities
convertible into or exchangeable for Common Stock, for 90 days after the
effective date of the Offering without the prior written consent of Credit
Suisse First Boston Corporation. See "Underwriting."

33
<PAGE>
UNDERWRITING

Under the terms and subject to the conditions contained in an Underwriting
Agreement to be dated the date of this Prospectus (the "Underwriting
Agreement"), the underwriters named below (the "Underwriters"), for whom Credit
Suisse First Boston Corporation, ABN AMRO Incorporated, Merrill Lynch, Pierce,
Fenner & Smith Incorporated and Morgan Stanley & Co. Incorporated are acting as
representatives (the "Representatives"), have severally but not jointly agreed
to purchase from the Company and the Selling Shareholders the following
respective numbers of shares of Common Stock:

<TABLE>
<CAPTION>
NUMBER OF
UNDERWRITER SHARES
- --------------------------------------------------------------------------------- ----------
<S> <C>
Credit Suisse First Boston Corporation...........................................
ABN AMRO Incorporated............................................................
Merrill Lynch, Pierce, Fenner & Smith
Incorporated...........................................................
Morgan Stanley & Co. Incorporated................................................
----------
Total.......................................................................... 5,500,000
----------
----------
</TABLE>

The Underwriting Agreement provides that the obligations of the Underwriters
are subject to certain conditions precedent and that the Underwriters are
obligated to purchase all of the shares of Common Stock offered hereby (other
than those shares covered by the over-allotment option described below) if any
are purchased. The Underwriting Agreement provides that, in the event of a
default by an Underwriter, in certain circumstances, the purchase commitments of
non-defaulting Underwriters may be increased or the Underwriting Agreement may
be terminated.

The Company and a Selling Shareholder have granted to the Underwriters an
option, expiring at the close of business on the 30th day after the date of this
Prospectus, to purchase up to 625,000 and 200,000 additional shares,
respectively, at the offering price less the underwriting discounts and
commissions, all as set forth on the cover page of this Prospectus. Such option
may be exercised only to cover over-allotments in the sale of the shares of
Common Stock. To the extent that such option is exercised, each Underwriter will
become obligated, subject to certain conditions, to purchase approximately the
same percentage of such additional shares of Common Stock as it was obligated to
purchase pursuant to the Underwriting Agreement.

The Company and the Selling Shareholders have been advised by the
Representatives that the Underwriters propose to offer the shares of Common
Stock to the public initially at the public offering price set forth on the
cover page of this Prospectus and, through the Representatives, to certain
dealers at such price less a concession of $ per share, and the Underwriters
and such dealers may allow a discount of $ per share on sales to certain
other dealers. After the initial public offering, the public offering price and
concession and discount to dealers may be changed by the Representatives.

The Company, its directors and executive officers and the Selling
Shareholders have agreed with the Underwriters that they will not offer, sell,
contract to sell, announce their intention to sell, pledge or otherwise dispose
of, directly or indirectly, or file with the Commission a registration statement
under the Securities Act relating to, any additional shares of Common Stock or
securities convertible or exchangeable into or exercisable for any shares of
Common Stock without the prior written consent of Credit Suisse First Boston
Corporation for a period of 90 days after the date of this Prospectus, except
(i) any shares of Common Stock issuable upon the exercise or redemption of an
option or warrant or the conversion or exchange of a security in each case
outstanding on the date of this Prospectus and in accordance with the terms of
the respective securities, (ii) any securities of the Company sold or granted
pursuant to the Company's Stock Plan and 1997 Stock Plan or any other incentive
and other benefit plans in effect as of the date of this Prospectus, (iii)
approximately 300,000 shares that the Company is obligated to register

34
<PAGE>
within such 90-day period, and (iv) shares the Company may issue in connection
with certain future acquisitions as referred to or contemplated in this
Prospectus.

The Company and the Selling Shareholders have agreed to indemnify the
Underwriters against certain liabilities, including civil liabilities under the
Securities Act, or contribute to payments which the Underwriters may be required
to make in respect thereof.

The shares of Common Stock are listed on the NYSE.

The Representatives, on behalf of the Underwriters, may engage in
over-allotment, stabilizing transactions, syndicate short covering transactions
and penalty bids in accordance with Regulation M under the Exchange Act.
Over-allotment involves syndicate sales in excess of the offering size, which
creates a syndicate short position. Stabilizing transactions permit bids to
purchase the underlying security so long as the stabilizing bids do not exceed a
specified maximum. Syndicate covering transactions involve purchases of Common
Stock in the open market after the distribution has been completed in order to
cover syndicate short positions. Penalty bids permit the Representatives to
reclaim a selling concession from a syndicate member when the Common Stock
originally sold by such syndicate member is purchased in a syndicate covering
transaction to cover syndicate short positions. Such stabilizing transactions,
syndicate covering transactions and penalty bids may cause the price of the
Common Stock to be higher than it would otherwise be in the absence of such
transactions. These transactions may be effected on the New York Stock Exchange
or otherwise and, if commenced, may be discontinued at any time.

NOTICE TO CANADIAN RESIDENTS

RESALE RESTRICTIONS

The distribution of the Common Stock in Canada is being made only on a
private placement basis exempt from the requirement that the Company and the
Selling Shareholders prepare and file a prospectus with the securities
regulatory authorities in each province where trades of the Common Stock are
effected. Accordingly, any resale of the Common Stock in Canada must be made in
accordance with applicable securities laws which will vary depending on the
relevant jurisdiction and which may require resales to be made in accordance
with available statutory exemptions or pursuant to a discretionary exemption
granted by the applicable Canadian securities regulatory authority. Canadian
purchasers are advised to seek legal advice prior to any resale of the Common
Stock.

REPRESENTATIONS OF PURCHASERS

Each purchaser of Common Stock in Canada who receives a purchase
confirmation will be deemed to represent to the Company, the Selling
Shareholders and the dealer from whom such purchase confirmation is received
that (i) such purchaser is entitled under applicable provincial securities laws
to purchase such Common Stock without the benefit of a prospectus qualified
under such securities laws, (ii) where required by law, that such purchaser is
purchasing as principal and not as agent, and (iii) such purchaser has reviewed
the text above under "Resale Restrictions."

ENFORCEMENT OF LEGAL RIGHTS

All of the Company's directors and officers as well as the experts named
herein may be located outside of Canada and, as a result, it may not be possible
for Canadian purchasers to effect service of process within Canada upon the
Company, the Selling Shareholders or such persons. All or a substantial portion
of the assets of the Company, the Selling Shareholders and such persons may be
located outside of Canada and, as a result, it may not be possible to satisfy a
judgment against the Company, the Selling Shareholders or such persons in Canada
or to enforce a judgment obtained in Canadian courts against the Company, the
Selling Shareholders or persons outside of Canada.

35
<PAGE>
RIGHTS OF ACTION (ONTARIO PURCHASERS)

The securities being offered are those of a foreign issuer and Ontario
purchasers will not receive the contractual right of action prescribed by
section 32 of the Regulation under the SECURITIES ACT (Ontario). As a result,
Ontario purchasers must rely on other remedies that may be available, including
common law rights of action for damages or rescission or rights of action under
the civil liability provisions of the United States federal securities laws.
Following a decision of the U.S. Supreme Court, it is possible that Ontario
purchasers will not be able to rely upon the remedies set out in Section 12(2)
of the United States Securities Act of 1933 where securities are being offered
under a U.S. private placement memorandum such as this document.

NOTICE TO BRITISH COLUMBIA RESIDENTS

A purchaser of Common Stock to whom the SECURITIES ACT (British Columbia)
applies is advised that such purchaser is required to file with the British
Columbia Securities Commission a report within ten days of the sale of any
Common Stock acquired by such purchaser pursuant to the Offering. Such report
must be in the form attached to British Columbia Securities Commission Blanket
Order BOR #95/17, a copy of which may be obtained from the Company. Only one
such report must be filed in respect of the Common Stock on the same date and
under the same prospectus exemption.

TAXATION AND ELIGIBILITY FOR INVESTMENT

Canadian purchasers of Common Stock should consult their own legal and tax
advisors with respect to the tax consequences of an investment in the Common
Stock in the particular circumstances and with respect to the eligibility of the
Common Stock for investment by the purchaser under relevant Canadian
legislation.

LEGAL MATTERS

Certain legal matters in connection with the shares of Common Stock offered
hereby will be passed upon for the Company by Neal, Gerber & Eisenberg, Two
North LaSalle Street, Chicago, Illinois, and for the Underwriters by Lord,
Bissell & Brook, 115 South LaSalle Street, Chicago, Illinois.

EXPERTS

The financial statements of the Company as of December 31, 1997 and 1996,
and for each of the three years in the period ended December 31, 1997 included
in this Prospectus and in the Registration Statement (including financial
statements of the Company included in this Prospectus by reference to the
Company's Annual Report on Form 10-K for the year ended December 31, 1997) have
been audited by Arthur Andersen LLP, independent public accountants, as set
forth in their reports with respect thereto, and are included herein in reliance
upon the authority of such firm as experts in auditing and accounting.

ADDITIONAL INFORMATION

The Company is subject to the informational requirements of the Securities
and Exchange Act of 1934, as amended ("Exchange Act"), and in accordance
therewith files reports, proxy statements and other information with the
Commission. Such reports, proxy statements and other information may be
inspected and copied at the public reference facilities maintained by the
Commission at its offices at Room 1024, Judiciary Plaza, 450 Fifth Street, N.W.,
Washington, D.C. 20549 and at the regional offices of the Commission located at
Seven World Trade Center, 13th Floor, New York, New York 10048 and at
Northwestern Atrium Center, 500 West Madison Street, Suite 1400, Chicago,
Illinois 60661. Copies of such materials may also be obtained by mail from the
Public Reference Section of the Commission at Judiciary Plaza, 450 Fifth Street,
N.W., Washington, D.C. 20549, at prescribed rates. Additionally, the Commission
maintains a Web site containing reports, proxy and information statements and
other information

36
<PAGE>
regarding registrants that file electronically with the Commission. The address
for such Web site is http://www.sec.gov.

In addition, the Common Stock is listed on the New York Stock Exchange under
the symbol "HMK" and reports, proxy statements and other information concerning
the Company may also be inspected at the offices of the New York Stock Exchange,
20 Broad Street, New York, New York 10005.

The Company has filed with the Commission a Registration Statement on Form
S-3 (together with all amendments, exhibits, schedules, and supplements thereto,
the "Registration Statement") under the Securities Act, with respect to the
Common Stock offered hereby. This Prospectus, which constitutes a part of the
Registration Statement, does not contain all of the information set forth in the
Registration Statement, as permitted by the rules and regulations of the
Commission. For further information with respect to the Company and the Common
Stock offered hereby, reference is hereby made to the Registration Statement,
which may be inspected and copied at the Public Reference Section of the
Commission referred to above.

The Company furnishes shareholders with annual reports containing audited
financial statements. The Company also furnishes its common shareholders with
proxy materials for its annual meetings complying with the proxy requirement of
the Exchange Act.

This Prospectus incorporates documents by reference which are not presented
or delivered herewith. These documents (other than exhibits to such documents)
are available upon written or oral request from the Company, without charge, to
each person to whom a copy of this Prospectus has been delivered, including a
copy of its most recent Annual Report to Shareholders. Requests should be
directed to HA-LO Industries, Inc., Attention: Michael P. Nemlich, Vice
President--Corporate Development/Financial Relations, HA-LO Industries, Inc.,
5980 West Touhy Avenue, Niles, Illinois 60714-4610, telephone: (847) 647-2300.

INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

The following documents, which have been filed by the Company with the
Securities and Exchange Commission (the "Commission") pursuant to the Exchange
Act, are hereby incorporated by reference into this Prospectus: (i) Annual
Report on Form 10-K for the fiscal year ended December 31, 1997, including the
portions of the Company's Proxy Statement for the Annual Meeting of Shareholders
to be held on June 2, 1998 and the portions of the Company's 1997 Annual Report
to Shareholders for the fiscal year ended December 31, 1997 that have been
incorporated by reference therein; and (ii) Registration Statement on Form 8-A,
filed on October 12, 1992 pursuant to Section 12(b) of the Exchange Act, and the
description of the Common Stock contained therein and any amendment or report
filed for the purpose of updating such description.

All documents filed by the Company pursuant to Sections 13(a), 13(c), 14 or
15(d) of the Exchange Act after the date hereof and before completion of the
Offering shall be deemed to be incorporated herein by reference and to be a part
hereof from the date of filing of such documents. Any statement contained herein
or in a document incorporated or deemed to be incorporated by reference herein
shall be deemed to be modified or superseded, for the purposes of this
Prospectus, to the extent that a statement contained herein or in another
document that also is or is deemed to be incorporated by reference herein
modifies or supersedes such statement. Any statement so modified or superseded
shall not be deemed, except as so modified or superseded, to constitute a part
of this Prospectus.

37
<PAGE>
HA-LO INDUSTRIES, INC.

INDEX TO FINANCIAL STATEMENTS

<TABLE>
<CAPTION>
PAGE NUMBER
-----------
<S> <C>
Report of Independent Public Accountants................................................................ F-2
Consolidated Balance Sheets as of December 31, 1996 and 1997............................................ F-3
Consolidated Statements of Income for the three years ended December 31, 1995, 1996 and 1997............ F-4
Consolidated Statements of Shareholders' Equity for the years ended December 31, 1995, 1996 and 1997.... F-5
Consolidated Statements of Cash Flows for the years ended December 31, 1995, 1996 and 1997.............. F-6
Notes to Financial Statements........................................................................... F-7
</TABLE>

F-1
<PAGE>
REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Board of Directors and Shareholders

of HA-LO Industries, Inc. and Subsidiaries:

We have audited the accompanying consolidated balance sheets of HA-LO
Industries, Inc. (an Illinois corporation) and Subsidiaries as of December 31,
1997 and 1996, and the related consolidated statements of income, shareholders'
equity and cash flows for each of the three years ended December 31, 1997, 1996
and 1995. These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of HA-LO Industries, Inc. and
Subsidiaries as of December 31, 1997 and 1996, and the results of its operations
and its cash flows for each of the three years ended December 31, 1997, 1996 and
1995, in conformity with generally accepted accounting principles.

ARTHUR ANDERSEN LLP

Chicago, Illinois
February 13, 1998

F-2
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
DECEMBER 31,
--------------------------
1997 1996
------------ ------------
<S> <C> <C>
ASSETS
CURRENT ASSETS:
Cash and equivalents........ $ 2,717,027 $ 5,261,647
Short-term investments...... -- 2,908,370
Receivables--
Trade..................... 126,060,508 72,462,137
Other..................... 3,126,348 1,753,104
Related party............. 662,702 1,381,471
Inventories................. 24,346,962 11,579,571
Prepaid expenses and
deposits.................. 5,195,515 4,175,783
------------ ------------
Total current assets.... 162,109,062 99,522,083
------------ ------------
PROPERTY AND EQUIPMENT, net... 21,174,491 14,969,812
------------ ------------
OTHER ASSETS:
Intangible assets, net...... 22,568,646 10,906,275
Other....................... 4,774,882 3,283,347
------------ ------------
Total other assets...... 27,343,528 14,189,622
------------ ------------
$210,627,081 $128,681,517
------------ ------------
------------ ------------
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
Current maturities of
long-term debt............ $ 4,352,493 $ 401,574
Book overdraft.............. 9,919,559 1,218,122
Accounts payable............ 45,420,494 25,367,407
Accrued expenses--
Commissions and wages..... 10,147,536 6,684,616
Other..................... 13,113,841 6,924,874
Due to related parties...... 192,000 138,120
Deferred taxes-current...... 1,092,538 1,058,087
------------ ------------
Total current
liabilities........... 84,238,461 41,792,800
------------ ------------
LONG-TERM DEBT, less
maturities shown above...... 43,625,649 28,005,680
------------ ------------
DEFERRED LIABILITIES.......... 1,376,608 1,768,838
------------ ------------

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
Preferred stock, no par
value; 10,000,000 shares
authorized and none
issued.................... -- --
Common stock, no par value;
100,000,000 shares
authorized and 21,085,237
and 20,539,695 issued and
outstanding in 1997 and
1996, respectively........ 62,154,879 50,528,303
Other....................... (2,131,583) (2,179,972)
Retained earnings........... 21,363,067 8,765,868
------------ ------------
Total shareholders'
equity................ 81,386,363 57,114,199
------------ ------------
$210,627,081 $128,681,517
------------ ------------
------------ ------------
</TABLE>

The accompanying notes are an integral part of these balance sheets.

F-3
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
----------------------------------------
1997 1996 1995
------------ ------------ ------------
<S> <C> <C> <C>
NET SALES..................... $413,790,880 $344,421,740 $283,080,302
COST OF SALES................. 279,984,344 244,259,294 206,346,036
------------ ------------ ------------
Gross profit.............. 133,806,536 100,162,446 76,734,266
SELLING EXPENSES.............. 52,126,118 40,158,273 31,689,606
GENERAL AND ADMINISTRATIVE
EXPENSES.................... 52,816,338 43,586,963 34,312,291
NON-RECURRING CHARGES RELATED
TO ACQUISITIONS............. 3,844,939 1,693,000 1,800,000
------------ ------------ ------------
Income from operations.... 25,019,141 14,724,210 8,932,369
------------ ------------ ------------
INTEREST EXPENSE, net......... (1,878,147) (938,155) (2,148,848)
------------ ------------ ------------
Income before income
taxes................... 23,140,994 13,786,055 6,783,521
PROVISION FOR INCOME TAXES.... 9,259,004 6,359,592 2,514,673
------------ ------------ ------------
NET INCOME FOR THE YEAR....... $ 13,881,990 $ 7,426,463 $ 4,268,848
------------ ------------ ------------
------------ ------------ ------------

PRO FORMA INCOME DATA
(unaudited):
Net income as reported...... 7,426,463 4,268,848
Pro forma adjustment for
income tax (benefit)/
provision................. (814,989) 198,676
------------ ------------
PRO FORMA NET INCOME.......... 8,241,452 4,070,172
------------ ------------

NET INCOME PER SHARE
(unaudited pro forma for
1996 and 1995)
Basic....................... $ 0.67 $ 0.41 $ 0.24
Diluted..................... $ 0.64 $ 0.39 $ 0.23
------------ ------------ ------------
------------ ------------ ------------
WEIGHTED AVERAGE SHARES
OUTSTANDING:
Basic....................... 20,722,881 20,033,376 16,842,851
Diluted..................... 21,712,262 21,147,784 17,361,336
------------ ------------ ------------
------------ ------------ ------------
</TABLE>

The accompanying notes are an integral part of these statements.

F-4
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

<TABLE>
<CAPTION>
COMMON STOCK
----------------------- TOTAL
SHARES RETAINED SHAREHOLDERS'
ISSUED AMOUNT OTHER EARNINGS EQUITY
---------- ----------- ----------- ----------- -------------
<S> <C> <C> <C> <C> <C>
BALANCE, December 31, 1994.... 15,982,253 $16,489,640 $ (254) $ 3,893,855 $ 20,383,241
Transfer of S-Corporation
retained earnings......... -- 2,368,313 -- (2,368,313) --
Dividends declared by
acquired companies........ -- (3,280,508) -- (2,434,916) (5,715,424)
Net issuance of shares in
connection with
acquisitions.............. 227,484 852,068 -- -- 852,068
Issuance of stock
warrants.................. -- 1,448,000 (1,448,000) -- --
Issuance of restricted
stock..................... 300,000 1,200,000 (1,200,000) -- --
Amortization of unearned
compensation.............. -- -- 200,000 -- 200,000
Recognition of tax benefits
from options and
restricted stock.......... -- 495,466 -- -- 495,466
Exercise of stock options... 80,852 214,529 -- -- 214,529
Issuance of shares for
cash...................... 3,374,860 25,466,330 -- -- 25,466,330
Contribution of capital from
shareholders of acquired
companies................. -- 677,000 -- -- 677,000
Translation adjustment...... -- -- 22,503 -- 22,503
Net income for the year... -- -- -- 4,268,848 4,268,848
---------- ----------- ----------- ----------- -------------
BALANCE, December 31, 1995.... 19,965,449 45,930,838 (2,425,751) 3,359,474 46,864,561
Dividends declared by
acquired companies........ -- (1,891,579) -- (2,020,069) (3,911,648)
Stock bonus in connection
with acquisition of
business.................. 5,435 62,500 -- -- 62,500
Net issuance of shares in
connection with
acquisitions.............. 429 9,866 -- -- 9,866
Issuance of restricted
stock..................... 1,562 34,375 (34,375) -- --
Amortization of unearned
compensation.............. -- -- 240,000 -- 240,000
Recognition of tax benefits
from options and
restricted stock.......... -- 5,243,790 -- -- 5,243,790
Exercise of stock options... 614,305 2,000,013 -- -- 2,000,013
Repurchase of common
stock..................... (47,485) (861,500) -- -- (861,500)
Translation adjustment...... -- -- 40,154 -- 40,154
Net income for the year... -- -- -- 7,426,463 7,426,463
---------- ----------- ----------- ----------- -------------
BALANCE, December 31, 1996.... 20,539,695 50,528,303 (2,179,972) 8,765,868 57,114,199
Dividends declared by
acquired companies........ -- (1,605,277) -- (1,284,791) (2,890,068)
Stock bonus in connection
with acquisition of
business.................. 1,243 31,250 -- -- 31,250
Net issuance of shares in
connection with
acquisitions.............. 329,615 10,272,549 -- -- 10,272,549
Amortization of unearned
compensation.............. -- -- 257,188 -- 257,188
Recognition of tax benefits
from options and
restricted stock.......... -- 1,984,469 -- -- 1,984,469
Exercise of stock options... 252,623 1,844,641 -- -- 1,844,641
Repurchase of common
stock..................... (37,939) (901,056) -- -- (901,056)
Translation adjustment...... -- -- (208,799) -- (208,799)
Net income for the year... -- -- -- 13,881,990 13,881,990
---------- ----------- ----------- ----------- -------------
BALANCE, December 31, 1997.... 21,085,237 $62,154,879 $(2,131,583) $21,363,067 $ 81,386,363
---------- ----------- ----------- ----------- -------------
---------- ----------- ----------- ----------- -------------
</TABLE>

The accompanying notes are an integral part of these statements.

F-5
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
--------------------------------------
1997 1996 1995
----------- ----------- ------------
<S> <C> <C> <C>
CASH FLOWS FROM OPERATING
ACTIVITIES:
Net income for the year..... $13,881,990 $ 7,426,463 $ 4,268,848
Adjustments to reconcile net
income to net cash
provided by (used for)
operating activities--
Depreciation and
amortization............ 5,840,748 5,129,627 3,650,364
Deferred taxes............ (536,833) (541,953) (858,652)
Increase in cash surrender
value................... (244,265) (14,837) (5,200)
Loss on lease buyout...... -- -- 2,772
Increase (decrease) in
deferred
liabilities--other...... (398,862) 30,040 192,054
Changes in assets and
liabilities, net of
effects of acquired
companies--
Receivables............... (36,617,663) (6,669,958) (13,655,350)
Inventories............... (9,819,373) (1,040,289) (2,778,865)
Prepaid expenses and
deposits................ (543,836) (3,068,600) 447,046
Accounts payable and
accrued expenses........ 17,993,250 (931,945) 11,434,220
----------- ----------- ------------
Net cash provided by
(used for) operating
activities............ (10,444,844) 318,548 2,697,237
----------- ----------- ------------
CASH FLOWS FROM INVESTING
ACTIVITIES:
Purchases of property and
equipment................. (8,188,817) (7,495,422) (3,252,075)
Purchases of samples........ (640,734) (518,924) (543,236)
Decrease (increase) in
short-term investments.... 2,908,370 641,347 (3,549,717)
Decrease (increase) in other
assets.................... 28,279 (196,934) 11,902
Increase in deferred
liabilities............... (307,054) (628,802) (570,777)
Cash paid for
acquisitions.............. (7,200,813) (1,171,857) (1,995,890)
----------- ----------- ------------
Net cash used for
investing
activities............ (13,400,769) (9,370,592) (9,899,793)
----------- ----------- ------------
CASH FLOWS FROM FINANCING
ACTIVITIES:
Borrowings (payments) on
long-term debt and notes
payable................... 7,500,000 1,993,677 (5,504,197)
Net borrowings (payments)
under line of credit...... 7,067,947 12,565,511 (7,947,247)
Repayments from related
party..................... 718,769 50,971 157,839
Decrease (increase) in book
overdraft................. 8,169,559 (943,039) 1,357,257
Cash dividends paid by
acquired companies........ (2,890,068) (3,873,822) (5,715,424)
Net proceeds from issuance
of common stock........... 1,844,641 2,000,013 25,680,859
Repurchase of common
stock..................... (901,056) (861,500) --
----------- ----------- ------------
Net cash provided by
financing
activities............ 21,509,792 10,931,811 8,029,087
----------- ----------- ------------
EFFECT OF EXCHANGE RATE
CHANGES ON CASH AND
EQUIVALENTS................. (208,799) 40,154 22,503
----------- ----------- ------------
NET INCREASE (DECREASE) IN
CASH AND EQUIVALENTS........ (2,544,620) 1,919,921 849,034
CASH AND EQUIVALENTS,
beginning of year........... 5,261,647 3,341,726 2,492,692
----------- ----------- ------------
CASH AND EQUIVALENTS, end of
year........................ $ 2,717,027 $ 5,261,647 $ 3,341,726
----------- ----------- ------------
----------- ----------- ------------
</TABLE>

The accompanying notes are an integral part of these statements.

F-6
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1. DESCRIPTION OF THE BUSINESS:

HA-LO Industries, Inc. and Subsidiaries (the "Company") is engaged in the
business of providing integrated marketing and promotions solutions to corporate
clients primarily in the United States, Canada and Europe. The Company's core
business is the distribution of promotional products, which are marketed by an
international network of sales representatives. The Company also provides
telemarketing and customer management services as well as sports marketing,
event planning and advertising services to its clientele.

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

A. PRINCIPLES OF CONSOLIDATION

The accompanying consolidated financial statements include the accounts of
HA-LO Industries, Inc. and its subsidiaries. All intercompany transactions and
accounts have been eliminated. The financial statements are prepared on the
accrual basis of accounting. The principle accounting policies of the Company
follow.

B. REVENUE RECOGNITION

The majority of the Company's revenues are derived from the distribution of
promotional products. Revenues from such services are recognized when
merchandise is shipped to customers.

The Company's telemarketing revenues are recognized as services are
performed.

C. PROPERTY AND EQUIPMENT

Property and equipment are recorded at cost and are depreciated for
financial reporting purposes over the estimated useful lives on a straight-line
basis as follows:

<TABLE>
<S> <C>
Buildings............................... 15-39 years
Furniture, fixtures and equipment....... 5-10 years
Computer and telephone equipment........ 5-7 years
Vehicles................................ 5 years
Leasehold Improvements.................. Life of lease
</TABLE>

Property and equipment at December 31 are composed of the following:

<TABLE>
<CAPTION>
1997 1996
----------- -----------
<S> <C> <C>
Land.................................... $ 852,000 $ 813,000
Buildings............................... 1,272,000 1,175,000
Furniture, fixtures and equipment....... 11,877,000 9,119,000
Computer and telephone equipment........ 16,088,000 12,068,000
Vehicles................................ 107,000 279,000
Leasehold improvements.................. 4,471,000 1,925,000
----------- -----------
34,667,000 25,379,000
Less--Accumulated depreciation.......... 13,493,000 10,409,000
Property and equipment, net............. $21,174,000 $14,970,000
----------- -----------
----------- -----------
</TABLE>

F-7
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
D. INTANGIBLES

Intangible assets consist primarily of the cost of purchased businesses in
excess of the fair value of net assets acquired and are amortized on a
straight-line basis from seven to fifteen years. The Company regularly reviews
the performance of acquired businesses to evaluate the realizability of the
underlying goodwill. Amortization expense in 1997, 1996 and 1995 was
approximately $1,555,000, $1,434,000 and $1,159,000, respectively. Accumulated
amortization of goodwill as of December 31, 1997 and 1996 was $4,750,000 and
$3,195,000, respectively.

E. INVENTORIES

Inventories are valued at the lower of first-in, first-out (FIFO) cost or
market.

F. STATEMENTS OF CASH FLOWS

The Company considers investments purchased with an original maturity of
three months or less to be cash equivalents. Supplemental cash flow information
includes the following:

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
----------------------------------
1997 1996 1995
---------- ---------- ----------
<S> <C> <C> <C>
SUPPLEMENTAL DISCLOSURE OF CASH
FLOW INFORMATION
Cash paid during year for
interest......................... $1,584,000 $1,431,000 $2,128,000
Cash paid during year for income
taxes............................ $4,015,000 $1,706,000 $1,842,000
SUPPLEMENTAL SCHEDULE OF NONCASH
ACTIVITIES
Recognition of common shares issued
in connection with
acquisitions..................... $10,273,000 $ 10,000 $ 852,000
Recognition of tax benefits from
exercise of stock options and
restricted stock................. $1,984,000 $5,244,000 $ 495,000
Conversion of non-operating assets
to note receivable............... $1,530,000 $ -- --
---------- ---------- ----------
---------- ---------- ----------
</TABLE>

G. SHORT-TERM INVESTMENTS

The Company classifies investments purchased with an original maturity of
three to twelve months as short-term investments. Such investments, which are
held-to-maturity, relate primarily to tax exempt securities and are carried at
cost plus accrued interest.

H. FOREIGN CURRENCY TRANSLATION

Revenues and expenses from foreign operations are translated at average
rates in effect at the time of the underlying transaction, with gains or losses
included in income. Assets and liabilities of foreign entities are translated at
year-end exchange rates with gains and losses resulting from such translations
included in shareholders' equity.

F-8
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
I. USE OF ESTIMATES

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities, the
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

J. NEW ACCOUNTING PRONOUNCEMENTS

In 1997, the Financial Accounting Standards Board (FASB) issued Statement
No. 129, DISCLOSURE OF INFORMATION ABOUT CAPITAL STRUCTURE. This statement,
which is effective for fiscal years ending after December 15, 1997, requires
companies to provide relevant information about their capital structure. The
Company has adopted this statement and no disclosures other than those presented
herein are required.

The FASB also issued Statement No. 130, REPORTING COMPREHENSIVE INCOME, and
Statement No. 131, DISCLOSURES ABOUT SEGMENTS OF AN ENTERPRISE AND RELATED
INFORMATION in 1997. These statements become effective for fiscal years
beginning after December 15, 1997. Management believes adoption of the standards
will not have a material effect on the financial statements.

NOTE 3. RECEIVABLES:

The Company provides services to customers in diversified industries and
grants unsecured trade credit to customers in the normal course of business.
Receivables in the accompanying consolidated balance sheets are net of reserves
for doubtful accounts of approximately $2,732,000 as of December 31, 1997 and
$2,980,000 as of December 31, 1996. The Company also makes advances to its sales
representatives, which are applied against commissions to be earned.

NOTE 4. INCOME TAXES:

The Company's provision for income taxes consists of the following amounts:

<TABLE>
<CAPTION>
1997 1996 1995
---------- ---------- ----------
<S> <C> <C> <C>
Current Provision....................... 9,796,000 6,902,000 3,374,000
Deferred Benefit........................ (537,000) (542,000) (859,000)
---------- ---------- ----------
Total provision......................... $9,259,000 $6,360,000 $2,515,000
---------- ---------- ----------
---------- ---------- ----------
</TABLE>

The Company's effective tax rate is reconciled to the Federal statutory rate
as follows:

<TABLE>
<CAPTION>
1997 1996 1995
----- ----- -----
<S> <C> <C> <C>
Federal statutory rate.................. 34.0 % 34.0 % 34.0 %
State income taxes (net of Federal
benefit).............................. 5.0 5.0 5.0
Effect of non-taxable S Corporation
(earnings)/losses..................... -- 6.0 (3.1 )
Other................................... 1.0 1.1 1.2
----- ----- -----
Effective Tax Rate...................... 40.0 % 46.1 % 37.1 %
----- ----- -----
----- ----- -----
</TABLE>

F-9
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

NOTE 4. INCOME TAXES: (CONTINUED)
Deferred income taxes result from temporary differences in the recognition
of revenue and expense items for income tax and financial reporting purposes and
are summarized as follows:

<TABLE>
<CAPTION>
(ASSET)/LIABILITY
-----------------------
1997 1996
----------- ----------
<S> <C> <C>
DEFERRED TAXES--CURRENT
Guaranteed sales, net of related
commissions........................... $ 107,000 $ 260,000
Credits due............................. 1,471,000 913,000
Advanced commissions.................... 168,000 136,000
Non-deductible reserves................. (663,000) (291,000)
Other................................... 10,000 40,000
----------- ----------
Total deferred taxes--current......... 1,093,000 1,058,000

DEFERRED TAXES--NON-CURRENT
Samples................................. $ 589,000 487,000
Acquisition costs....................... (1,650,000) (669,000)
Depreciation and amortization........... 12,000 (336,000)
Deferred costs.......................... (367,000) (327,000)
Other................................... (2,000) (1,000)
----------- ----------
Total deferred taxes--non-current..... (1,418,000) (846,000)
----------- ----------
Total deferred tax
(asset)/liability................... (325,000) 212,000
----------- ----------
----------- ----------
</TABLE>

Non-current deferred taxes are included in other assets on the accompanying
consolidated balance sheets.

NOTE 5. PRO FORMA NET INCOME PER SHARE (UNAUDITED):

The unaudited pro forma income data in the consolidated statements of income
for 1996 and 1995 provides information as if S Corporations acquired and
accounted for using the pooling-of-interests accounting method had been C
Corporations for income tax purposes.

NOTE 6. DEBT:

The Company has an unsecured credit facility (the, "Facility") totaling $65
million, consisting of a $45 million revolving line of credit (the "Revolver")
and $20 million acquisition term loan (the, "Term"). The Revolver matures on
January 31, 1999 and Term borrowings mature on the sooner of five years from the
date of borrowing or June 30, 2003. The Facility bears interest at either prime
less .25% or the London Interbank Offered Rate (LIBOR) plus between .375% and 1%
based on a defined ratio. The agreement contains certain financial covenants
which the Company must meet, including minimum tangible net worth, maximum
leverage, and minimum cash flow coverages. As of December 31, 1997, outstanding
borrowings on the Revolver and the Term were $33,565,649 and $7,500,000,
respectively.

A subsidiary of the Company also has a $5 million commitment from a bank to
provide funds required to construct a new office and warehouse building. This
commitment is subject to the same terms and

F-10
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

NOTE 6. DEBT: (CONTINUED)
conditions as the Facility discussed above and is guaranteed by the Company. The
commitment extends through December 31, 1999. Outstanding borrowings as of
December 31, 1997 were $2,560,000.

One of the Company's European subsidiaries has revolving credit facilities
with several banks. These facilities provide for borrowings of up to $5 million
at rates ranging from 8-13%. The borrowings are generally unsecured and mature
at various times throughout 1998. As of December 31, 1997, outstanding
borrowings on these facilities were $4,352,493 and are included in current
maturities of long-term debt on the accompanying consolidated balance sheet.

As of December 31, 1997, the prime rate was 8.5% and LIBOR was 6.0%

NOTE 7. RELATED-PARTY TRANSACTIONS:

A wholly owned subsidiary of the Company leases its corporate headquarters
from the Vice Chairman of the Board of the Company. Rental payments under this
lease are $25,000 per month. The Company believes that the lease terms are no
more or less favorable than otherwise could be obtained from unaffiliated third
parties.

In connection with an acquisition, the Vice Chairman of the Board of the
Company converted certain non-operating assets of the acquired company to a
$1,530,159 note receivable. The note bears interest at 7.0%. As of December 31,
1997, the balance on the note was $662,702.

A member of the Board of Directors renders acquisition consulting services
to the Company pursuant to an agreement. The director's compensation is strictly
contingent upon the successful completion of an acquisition. During 1997, the
director earned cash compensation of approximately $1,564,000 and was granted
102,255 options at fair market value at the date of grant. During 1996, the
director earned cash compensation of approximately $307,000 and was granted
57,284 options at fair market value at the date of grant. During 1995, the
director earned cash compensation of approximately $850,000 and was granted
46,419 options.

NOTE 8. COMMITMENTS AND CONTINGENCIES:

The Company leases facilities from unrelated parties under operating leases
expiring at various dates through April, 2007. Rent expense charged for these
facilities totaled approximately $4,626,000, $3,302,000 and $3,610,000 for 1997,
1996 and 1995, respectively.

F-11
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

NOTE 8. COMMITMENTS AND CONTINGENCIES: (CONTINUED)
The aggregate annual minimum lease rentals are as follows:

<TABLE>
<CAPTION>
YEAR ENDING DECEMBER 31--
- -------------------------------------------------------------------------------
<S> <C>
1998........................................................................... $ 4,843,000
1999........................................................................... 4,472,000
2000........................................................................... 4,167,000
2001........................................................................... 3,757,000
2002........................................................................... 3,142,000
Thereafter..................................................................... 7,540,000
-------------
$ 27,921,000
-------------
-------------
</TABLE>

At December 31, 1997, the Company has approximately $3,911,000 in
outstanding letters of credit issued in the ordinary course of business.

Various lawsuits have arisen in the ordinary course of the Company's
business. The Company believes that its defenses are meritorious and that the
eventual outcome of those lawsuits will not have a material effect on the
Company's financial position or results of operations.

NOTE 9. BUSINESS COMBINATIONS:

During 1997, the Company acquired eight companies. Four of the acquisitions
were accounted for using the pooling-of-interests accounting method. On January
3, 1997, the Company completed the acquisition of a distributor of promotional
products for 2,841,415 shares of its common stock. Two other promotional
products distributors and one telemarketing company were also acquired for an
aggregate of 938,310 shares of the Company's common stock. The consolidated
financial statements for all periods presented have been restated to include the
results of these acquired companies.

In addition to the acquisitions discussed above, the Company acquired two
U.S. and two European based distributors of promotional products during 1997
that were accounted for as purchases. The U.S. based companies were acquired for
an aggregate of 221,773 shares of the Company's common stock. The common stock
issued in the U.S. based acquisitions had an aggregate fair market value of
approximately $5.3 million. The European based companies were purchased for an
aggregate of $6.0 million in cash and 190,237 shares of the Company's common
stock. The common stock issued in the European based acquisitions had an
aggregate fair market value of approximately $5.2 million. Total goodwill
recognized for these four acquisitions was approximately $13.2 million. The
consolidated financial statements include the results of these acquired
companies since the date of acquisition.

During 1996, the Company acquired two companies. One of the companies was
accounted for under the purchase method of accounting and acquired for
approximately 400 shares of the Company's common stock and the assumption of
certain liabilities. This acquisition was not material to the Company's
consolidated financial statements.

The second acquisition was completed on September 30, 1996 and was accounted
for as a pooling-of-interests. The Company issued 3,187,500 shares of its common
stock for all the outstanding shares of two telemarketing companies.
Accordingly, the consolidated financial statements for all periods presented
have been restated to include the results of these acquired companies.

F-12
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 9. BUSINESS COMBINATIONS: (CONTINUED)

During 1995, the Company acquired three companies. Two of the three
acquisitions were accounted for under the purchase method of accounting. These
two businesses were acquired for an aggregate of approximately $1,300,000 in
cash, 227,484 shares of the Company's common stock and the assumption of certain
liabilities. The common stock issued had an approximate fair market value of
$852,000 at the date of closing. These two acquisitions were not determined to
be material to the Company's consolidated financial statements. The third
acquisition was completed on December 28, 1995 and was accounted for as a
pooling-of-interests. The Company issued 751,596 shares of its common stock for
all the outstanding shares of a distributor of promotional products.

NOTE 10. CAPITAL STOCK AND EARNINGS PER SHARE:

In November, 1995, the Company sold, through a public offering, 3,093,750
shares of its common stock. The Company realized net proceeds of approximately
$24.5 million from the offering.

In connection with the termination of acquired companies' S Corporation
status, the Company was required to transfer undistributed retained earnings to
common stock. Dividends paid by the predecessor companies are shown as a
reduction of retained earnings to the extent of their net income, with the
remainder reducing common stock.

The Company adopted FASB Statement No. 128, EARNINGS PER SHARE, in the
fourth quarter of 1997. Under this statement, basic net income per share is
computed by dividing net income by the weighted average number of shares
outstanding during the period. Diluted net income per share is computed by
dividing net income by the weighted average number of shares assuming dilution.
Dilutive shares reflect additional shares that would be outstanding if dilutive
stock options and warrants outstanding were exercised during the period. The
computation of net income per share is as follows:

<TABLE>
<CAPTION>
1997 1996 1995
--------- --------- ---------
(IN THOUSANDS, EXCEPT PER SHARE
AMOUNTS)
<S> <C> <C> <C>
Net Income (pro forma for 1996 and 1995)......................... 13,882 8,241 4,070
Net income per share--Basic:
Weighted average common shares................................. 20,723 20,033 16,843
Net income per share--Basic.................................... .67 .41 .24
Net income per share--Diluted:
Weighted average common shares................................. 20,723 20,033 16,843
Effect of dilutive stock options and warrants.................. 989 1,115 518
--------- --------- ---------
Weighted average shares assuming Dilution...................... 21,712 21,148 17,361
--------- --------- ---------
--------- --------- ---------
Net income per share--Diluted.................................. .64 .39 .23
--------- --------- ---------
--------- --------- ---------
</TABLE>

In January, 1995, the Company issued 300,000 shares of restricted common
stock to a sales representative in lieu of cash commission payments on sales to
a customer. These shares were issued under one of the stock Plans described in
Note 12 and have been included as a component of shareholders' equity.

F-13
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

NOTE 11. STOCK WARRANTS:

In January, 1995, the Company signed a multi-year agreement to provide
premium promotional products to a customer. The initial term of the agreement
was five years, but was extended through 2004 in December, 1995. In connection
with the initial term of the agreement, the Company issued warrants to purchase
749,434 shares of the Company's common stock at fair market value on the date of
grant. These warrants vest at the end of nine years but can be accelerated if
minimum purchase levels are achieved. The Company also issued 374,806 warrants
in connection with the extension of the agreement. These warrants also have an
exercise price at the fair market value on date of grant and expire January 11,
2011. These warrants have been accounted for under the provisions of FASB
Statement No. 123, ACCOUNTING FOR STOCK BASED COMPENSATION, which requires
warrants issued to non-employees be recorded at fair value. Accordingly, the
value of these warrants has been recorded as a deferred marketing cost and
included as a component of shareholders' equity. This cost will be charged
against income over the five-year term of the extension, beginning in January,
2000.

NOTE 12. STOCK OPTIONS:

The Company has two stock plans which provide for reservation and issuance
of options to purchase shares of the Company's common stock, restricted stock,
stock appreciation rights and phantom stock awards. The number of options,
shares or rights to be issued and the terms thereof are at the discretion of the
Compensation Committee of the Company's Board of Directors. Pursuant to the
plans, an aggregate

F-14
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

NOTE 12. STOCK OPTIONS: (CONTINUED)
of 5,389,881 shares of the Company's common stock have been reserved. At
December 31, 1997, there were an aggregate of 39,505 shares available for future
grant under the plans. Subsequent to year end, the Company increased the number
of shares authorized under one of the plans by 1,500,000. The exercise price for
incentive stock options and non-qualified stock options granted under the plans
may not be less than 100% and 85%, respectively, of the fair market value of the
common stock at the date of grant. As granted under the plans, the majority of
the options vest annually over two or three years, commencing one year from the
date of grant. All options granted under the plans expire ten years from the
date of grant.

The Company applies APB Opinion No. 25 and related Interpretations in
accounting for its plans. FASB Statement No. 123, ACCOUNTING FOR STOCK BASED
COMPENSATION, (SFAS 123) was issued in 1995. As permitted, the Company will
continue its current method of accounting for stock-based compensation while
complying with the new disclosure requirements of SFAS 123. Accordingly, no
compensation cost has been recognized for its fixed stock option plans. Had
compensation cost for the Company's stock-based compensation plans been
determined based on the fair value at the grant dates for awards under those
plans consistent with the method of SFAS 123, the Company's net income and
earnings per share would have been reduced to the pro forma amounts indicated
below:

<TABLE>
<CAPTION>
1997 1996 1995
--------- --------- ---------
<S> <C> <C> <C>
Net income (pro forma for 1996 and 1995)
As reported....................................................................... $ 13,882 $ 8,241 $ 4,070
Pro forma......................................................................... $ 6,179 $ 5,899 $ 3,567
Basic net income per share
As reported....................................................................... $ 0.67 $ 0.41 $ 0.24
Pro forma......................................................................... $ 0.30 $ 0.29 $ 0.21
Diluted net income per share
As reported....................................................................... $ 0.64 $ 0.39 $ 0.23
Pro forma......................................................................... $ 0.28 $ 0.28 $ 0.21
</TABLE>

Because the SFAS 123 method of accounting has not been applied to options
granted prior to January 1, 1995, the resulting pro forma compensation cost may
not be representative of that to be expected in future years.

The fair value of each option grant was estimated on the date of grant using
the Black-Scholes pricing model with the following assumptions; risk free
interest rates between 6.4% and 6.8% in 1997, 5.2% and 6.2% in 1996 and between
5.9% and 6.9% in 1995; zero dividend yield for all years; expected lives of 5
years for all years; and volatility of 30 percent for all years.

A summary of the status of the Company's fixed stock option plan and
warrants issued as of December 31, 1997, 1996, and 1995, and changes during the
years ending on those dates is presented below:

<TABLE>
<CAPTION>
1997 1996 1995
------------------------- ------------------------- -------------------------
WEIGHTED WEIGHTED WEIGHTED
AVERAGE AVERAGE AVERAGE
EXERCISE EXERCISE EXERCISE
SHARES PRICE SHARES PRICE SHARES PRICE
------------ ----------- ------------ ----------- ------------ -----------
<S> <C> <C> <C> <C> <C> <C>
BEGINNING OUTSTANDING.................. 3,501,540 $ 13.47 2,497,405 $ 5.47 1,058,717 $ 3.02
GRANTED
Price equal to fair value............ 1,876,302 $ 24.09 1,152,464 $ 16.53 1,523,372 $ 7.01
Price in excess of fair value........ -- -- 500,938 $ 33.57 2,813 $ 5.53
EXERCISED.............................. (252,623) $ 7.31 (614,305) $ 3.26 (80,852) $ 2.65
CANCELLED.............................. (41,437) $ 19.70 (34,962) $ 10.52 (6,645) $ 2.72
------------ ----------- ------------ ----------- ------------ -----
ENDING OUTSTANDING..................... 5,083,782 $ 17.63 3,501,540 $ 13.47 2,497,405 $ 5.47
EXERCISABLE AS OF 12/31................ 2,316,553 1,174,396 1,194,580
Weighted average fair value of options
granted:
Price equal to Fair Value.............. $9.39 $6.12 $3.18
Price in excess of Fair Value.......... -- $7.88 $2.00
------------ ------------ ------------
</TABLE>

The following table summarizes information about fixed stock options and
warrants outstanding at December 31, 1997:

<TABLE>
<CAPTION>
OPTIONS OUTSTANDING OPTIONS EXERCISABLE
--------------------------------------------- -----------------------
WEIGHTED WEIGHTED
NUMBER WEIGHTED AVERAGE AVERAGE NUMBER AVERAGE
OUTSTANDING REMAINING EXERCISE EXERCISABLE EXERCISE
RANGE OF EXERCISE PRICES 12/31/97 CONTRACTUAL LIFE PRICE 12/31/97 PRICE
- ------------------------------------------------ ----------- ------------------- ----------- ---------- -----------
<S> <C> <C> <C> <C> <C>
$2.20 - $3.56................................... 1,039,348 6.76 $ 3.43 789,575 $ 3.39
$5.23 - $13.67.................................. 1,150,582 9.23 $ 12.11 494,416 $ 10.77
$14.00 - $25.00................................. 1,109,248 9.00 $ 20.48 473,016 $ 19.25
$25.13 - $28.75................................. 1,282,773 9.13 $ 25.36 391,964 $ 25.49
$32.76 - $33.60................................. 501,831 8.90 $ 33.60 167,582 $ 33.60
----------- --- ----------- ---------- -----------
$2.20 - $33.60.................................. 5,083,782 8.62 $ 17.63 2,316,553 $ 14.13
----------- --- ----------- ---------- -----------
</TABLE>

F-15
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

NOTE 13. BUSINESS SEGMENT INFORMATION:

Segment information by industry for the years ended December 31, 1997, 1996,
and 1995 follows:

<TABLE>
<CAPTION>
1997 1996 1995
---------- ---------- ----------
(IN THOUSANDS)
<S> <C> <C> <C>
REVENUES:
Promotional Products......................................................... $ 349,761 $ 289,132 $ 239,281
Telemarketing................................................................ 64,030 55,290 43,799
---------- ---------- ----------
Total Consolidated......................................................... $ 413,791 $ 344,422 $ 283,080
---------- ---------- ----------
---------- ---------- ----------
OPERATING INCOME:
Promotional Products(1)...................................................... $ 19,010 $ 9,613 $ 5,792
Telemarketing................................................................ 6,009 5,111 3,140
---------- ---------- ----------
Total Consolidated......................................................... $ 25,019 $ 14,724 $ 8,932
---------- ---------- ----------
---------- ---------- ----------
IDENTIFIABLE ASSETS(2):
Promotional Products......................................................... $ 163,025 $ 94,033 $ 79,460
Telemarketing................................................................ 17,543 12,289 10,543
---------- ---------- ----------
Total Consolidated......................................................... $ 180,568 $ 106,322 $ 90,003
---------- ---------- ----------
---------- ---------- ----------
</TABLE>

- ------------------------
(1) Includes corporate overhead expenses and non-recurring acquisition charges
for all periods presented.

(2) Consists primarily of receivables, inventories and property and equipment.
Cash, short-term investments and other assets are considered corporate
assets and are therefore not included.

NOTE 14. UNAUDITED SELECTED QUARTERLY OPERATING RESULTS:

The following table represents unaudited selected financial information for
the eight quarters ended December 31, 1997. This information has been prepared
by the Company on a basis consistent with the Company's audited financial
statements and includes all adjustments which management considers necessary for
a fair presentation of the results for such periods. The operating results for
any quarter are not necessarily indicative of results for any future period. All
periods presented have been adjusted to reflect the effects of an entity
acquired in the fourth quarter 1997 and accounted for using the
pooling-of-interests method of accounting.

<TABLE>
<CAPTION>
QUARTER ENDED
------------------------------------------------------------------------------------------------
1997 1996
---------------------------------------------- ------------------------------------------------
MAR. 31 JUNE 30 SEPT. 30 DEC. 31 MAR. 31 JUNE 30 SEPT. 30 DEC. 31
----------- ----------- --------- --------- ----------- ----------- ----------- ---------
(IN THOUSANDS, EXCEPT FOR PER SHARE AMOUNTS)
<S> <C> <C> <C> <C> <C> <C> <C> <C>
Net sales
Previously reported............. $ 80,379 $ 90,854 $ 98,297 $ 130,820 $ 67,849 $ 78,489 $ 85,196 $ 106,723
Effect of acquired company...... 3,224 3,224 2,120 4,873 1,513 1,518 1,519 1,615
----------- ----------- --------- --------- ----------- ----------- ----------- ---------
Total......................... 83,603 94,078 100,417 135,693 69,362 80,007 86,715 108,338
----------- ----------- --------- --------- ----------- ----------- ----------- ---------
----------- ----------- --------- --------- ----------- ----------- ----------- ---------
Gross profit
Previously reported............. 24,920 28,110 31,291 44,343 18,137 22,580 24,807 32,593
Effect of acquired company...... 1,212 1,212 814 1,905 432 471 470 672
----------- ----------- --------- --------- ----------- ----------- ----------- ---------
Total......................... 26,132 29,322 32,105 46,248 18,569 23,051 25,277 33,265
----------- ----------- --------- --------- ----------- ----------- ----------- ---------
----------- ----------- --------- --------- ----------- ----------- ----------- ---------
Net income per share-diluted (pro
forma in 1996)
Previously reported............. $ .03 $ .12 $ .17 $ .32 $ .03 $ .08 $ .08 $ .21
Effect of acquired company...... $ -- $ -- $ -- $ -- $ -- $ -- $ -- $ .01
----------- ----------- --------- --------- ----------- ----------- ----------- ---------
Total......................... $ .03 $ .12 $ .17 $ .32 $ .03 $ .08 $ .08 $ .20
----------- ----------- --------- --------- ----------- ----------- ----------- ---------
----------- ----------- --------- --------- ----------- ----------- ----------- ---------
</TABLE>

NOTE 15. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS:

Prior to October 27, 1997, the Company's stock was quoted on the Nasdaq
National Market under the symbol "HALO." The Company's common stock is now
traded on the New York Stock Exchange under the symbol "HMK", and was held by
approximately 3,800 shareholders of record as of March 23, 1998. The following
table sets forth the range of high and low sales prices for each quarterly
period in 1997 and 1996 and reflects inter-dealer prices, without retail
mark-up, mark-down or commission and may not necessarily represent actual
transactions.

<TABLE>
<CAPTION>
HIGH LOW
----- -----
<S> <C> <C>
1997
First Quarter........................... 29 121/2
Second Quarter.......................... 251/4 141/2
Third Quarter........................... 295/16 221/2
Fourth Quarter.......................... 293/8 231/4
1996
First Quarter........................... 153/8 103/4
Second Quarter.......................... 2313/16 143/8
Third Quarter........................... 25 151/4
Fourth Quarter.......................... 323/16 213/4
</TABLE>

F-16
<PAGE>
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No dealer, salesperson or other person has been authorized to give any
information or to make any representation not contained in this Prospectus and,
if given or made, such information or representation must not be relied upon as
having been authorized by the Company, any Selling Shareholder or any
Underwriter. This Prospectus does not constitute an offer to sell or a
solicitation of an offer to buy any of the securities offered hereby in any
jurisdiction to any person to whom it is unlawful to make such offer in such
jurisdiction. Neither the delivery of this Prospectus nor any sale made
hereunder shall, under any circumstances, create any implication that the
information herein is correct as of any time subsequent to the date hereof or
that there has been no change in the affairs of the Company since such date.

----------------

TABLE OF CONTENTS

<TABLE>
<CAPTION>
Page
---------

<S> <C>
Prospectus Summary................................... 3
Risk Factors......................................... 7
Forward-Looking Statements........................... 11
Recent Developments.................................. 12
Use of Proceeds...................................... 12
Price Range of Common Stock and Dividend Policy...... 13
Capitalization....................................... 14
Selected Financial Data.............................. 15
Management's Discussion and Analysis of Financial
Condition and Results of Operations................ 16
Business............................................. 19
Management........................................... 27
Principal and Selling Shareholders................... 30
Shares Eligible for Future Sale...................... 33
Underwriting......................................... 34
Notice to Canadian Residents......................... 35
Legal Matters........................................ 36
Experts.............................................. 36
Additional Information............................... 36
Incorporation of Certain Documents by Reference...... 37
Index to Financial Statements........................ F-1
</TABLE>

[LOGO]

HA-LO INDUSTRIES, INC.

5,500,000 Shares
Common Stock
(no par value)

PROSPECTUS

Credit Suisse First Boston

ABN AMRO Incorporated

Merrill Lynch & Co.

Morgan Stanley Dean Witter

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