HA LO INDUSTRIES INC
10-K, 1998-03-31
MISC DURABLE GOODS
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             SECURITIES AND EXCHANGE COMMISSION
                   Washington, D.C. 20549

                          FORM 10-K
(Mark One)
/X/    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
          SECURITIES EXCHANGE ACT OF 1934 (FEE REQUIRED)
          For the Fiscal Year Ended December 31, 1997 or

/ /    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
          THE SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED)
          For the Transition Period from ______to______

               Commission file number: 0-20758

                   HA-LO INDUSTRIES, INC.
                   ----------------------
   (Exact name of registrant as specified in its charter)

            Illinois                         36-3573412
            --------                         ----------
(State or other jurisdiction of            (IRS Employer
 incorporation or organization)           Identification No.)

           5980 TOUHY AVE., NILES, ILLINOIS 60714
           --------------------------------------
     (Address of principal executive offices, Zip Code)

     Registrant's telephone number, including area code:
                       (847)647-2300

     Securities registered pursuant to Section 12(b) of the Act:

                                                    NAME OF EXCHANGE ON
   TITLE OF EACH CLASS                                WHICH REGISTERED
- --------------------------                        -----------------------
Common Stock, No Par Value                        New York Stock Exchange

     Securities registered pursuant to Section 12(g) of the Act:

                    Common Stock, no par value
                    --------------------------
                      (Title of each class)

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days. Yes  /X/ No / /.

Indicate by check mark if disclosure of delinquent  filers pursuant  to  Item 
 405 of Regulation S-K is  not  contained herein,   and  will  not  be  
contained,  to  the  best   of registrant's  knowledge, in definitive proxy 
or  information statements  incorporated by reference in Part  III  of  this 
Form 10-K or any amendment to this Form 10-K. / /

The   aggregate  market  value  of  voting  stock  held   by
stockholders  who were not affiliates of the registrant  was
approximately $552,191,800 as of March 23, 1998 (based on the
closing  sale  price  on that date as  reported  by  Midwest
Edition  of  THE WALL STREET JOURNAL). For this computation,
the  registrant has excluded the market value of all  shares
of  its  common  stock  reported as  beneficially  owned  by
executive  officers  and directors  of  the  registrant  and
certain  other  stockholders; such exclusion  shall  not  be
deemed to constitute an admission that any such person is an
"affiliate"  of  the  registrant.  At March  23,  1998,  the
registrant  had  issued  and  outstanding  an  aggregate  of
21,355,937  shares of its common stock.


             DOCUMENTS INCORPORATED BY REFERENCE

Those  sections or portions of the registrant's 1997  Annual
Report  to Shareholders and of the proxy statement  for  the
Annual  Meeting of Shareholders to be held on June  2,  1998
described in Parts II, III and IV hereof are incorporated by
reference in this report.

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                           PART I

ITEM 1. BUSINESS

GENERAL

    HA-LO Industries, Inc. ("HA-LO" or the "Company") is the largest and one 
of the fastest growing marketers and distributors of promotional products in 
the United States.  Its approximately 700 core sales representatives market 
and sell promotional products primarily to large and mid-sized corporations.  
The Company has 25 showrooms located throughout the United States, Canada and 
Europe in which it displays some of the more than 300,000 promotional 
products available from the Company's network of over 2,500 vendors.  The 
Company and its sales representatives develop innovative promotional products 
and programs that are tailored to satisfy its customers' specific needs.  
Promotional products, which generally are articles of merchandise imprinted 
or otherwise customized with a customer's name, logo or message, are utilized 
by the Company's customers for marketing, employee incentives and customer 
gifts and giveaways.  Promotional products include (i) apparel, such as 
jackets, sweaters, hats and golf shirts, (ii) business accessories, such as 
clocks, portfolios, briefcases, blotters and pen and pencil sets, (iii) 
recognition awards, such as trophies and plaques, and (iv) other 
miscellaneous items, such as etched crystalware, calendars, golf accessories, 
key chains, watches and mugs.  The Company has obtained exclusive rights to 
distribute promotional products to corporate customers in the United States 
and Canada using merchandise manufactured by Champion Products, Inc. and 
Roots, Canada, Inc.  HA-LO also has entered into a joint marketing 
relationship with Sony Signatures, a division of Sony Corporation of America 
and one of the lead sponsors of World Cup France '98.

    Through its Market USA Subsidiary, the Company also provides 
telemarketing and customer management services to its clients.  Other 
services offered by the Company include sports marketing, event planning and 
advertising.

    The Company's over 30,000 customers include manufacturing, financial 
service, broadcasting, technology, consumer product and communications 
companies as well as professional sports teams.  Selected customers of the 
Company include Ford Motor Company, Abbott Laboratories, General Electric, 
Allied Signal, Ameritech Corporation, General Mills and the Green Bay Packers.

INDUSTRY

    According to Promotional Products Association International, the United
States market for promotional products, measured by distributors' sales, has
grown from approximately $4.5 billion in 1989 to approximately $9.5 billion in
1996, a compound annual growth rate of 11.3%.  The promotional products industry
is highly fragmented and, according to industry sources, is undergoing
consolidation.  There currently are more than 15,000 distributors of promotional
products in the United States.  Distributors tend to be closely-held entities
with a local or regional focus ranging from one-person, one-product businesses
who bring sample cases and suppliers' catalogs to their customers, to entities
similar to


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the Company, which maintain showrooms to assist customers in selecting from 
an array of available products.  Industry sources estimate that approximately 
98% of promotional products distributors had sales of $2.5 million or less in 
1996, with the 25 largest suppliers accounting for less than 18% of total 
industry sales. Many of the larger distributors are also manufacturers (or 
affiliates of manufacturers) of products traditionally used in the 
promotional products industry.

    Management believes that as conventional forms of advertising become more
expensive, companies will increasingly seek alternative methods of promotion. 
Promotional products and programs generally represent a lower cost alternative
to more traditional advertising and can be utilized by companies to deliver
specific messages to targeted recipients.  Because promotional products are
designed to be utilized by the recipient over an extended period of time, these
products enjoy repeated exposure and reinforce a brand name or marketing
message.

    The Company believes that many companies increasingly are patronizing a 
limited number of promotional products suppliers and are focusing on 
sole-source, full-service distributors.  The criteria for selecting a 
distributor include such factors as cost, quality and responsiveness, as well 
as whether a distributor has full-service capabilities, such as design and 
customization services and the ability to develop marketing programs.  Many 
of the Company's customers are requiring their suppliers to reduce marketing 
costs and provide increasing support for upfront design and marketing program 
management services. Generally, distributors with sufficient size, 
capabilities and financial resources to meet such demands can best satisfy 
these requirements.  These changes are providing an opportunity for 
full-service providers of promotional products, such as the Company, to grow 
by acquiring new customers previously served by smaller competitors.

    The telephone-based marketing industry also is highly fragmented and 
competitive, and includes both captive and independent companies.  According 
to the Direct Marketing Association, $85 billion was spent on telephone-based 
direct marketing in 1996, which is approximately twice the amount spent a 
decade earlier.  This significant industry growth has prompted the need for 
technologically advanced high volume call centers dedicated to providing 
telephone-based marketing services for clients on an outsourced basis.  In 
addition, many large companies are continuing to focus on their core 
competencies and are outsourcing their non-core functions.  The advantages of 
telephone-based marketing, which include high response rates, low cost per 
transaction, direct interaction with customers and the ability to immediately 
respond to customer inquiries, make it an attractive alternative to other 
forms of direct marketing and provide expansion opportunities for the Company.

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PRODUCTS AND SERVICES

    PROMOTIONAL PRODUCTS.  Promotional products generally are articles of
merchandise imprinted or otherwise customized with an advertiser's name, logo or
message, which are used for marketing to, providing sales incentives and awards
for and developing goodwill among a targeted audience.  Promotional products
include (i) apparel, such as jackets, sweaters, hats and golf shirts, (ii)
business accessories, such as clocks, portfolios, briefcases, blotters and pen
and pencil sets, (iii) recognition awards, such as trophies and plaques and
(iv) other miscellaneous items, such as etched crystalware, calendars, golf
accessories, key chains, watches and mugs.  The Company's sales representatives
work with each customer to develop a marketing program that utilizes promotional
products designed to reach the specific audience targeted by the customer.

    When a concept for a new promotional product is designed, the Company's 
full-service, self-contained art department generally has the capability to 
produce, within 24 hours, a visual representation of the product for customer 
approval.  The art department employs full-time artists with experience in 
illustration, graphics and typography, as well as in designing corporate 
logos. Further, the Company's personnel utilize the latest design software
and equipment and have access to thousands of pieces of artwork.  The 
Company's in-house production department performs limited engraving, hot 
stamping and silk screening on samples and on finished products, which 
enables the Company to produce samples on short notice and satisfy customer 
requests for last minute orders.  The Company's believes that its multiple 
design and production facilities distinguish it from many of its competitors.

    The Company also provides corporate fulfillment services, which enable a
customer to purchase a large quantity of promotional products that the Company
then stores in its warehouses and ships from time-to-time in small quantities at
the direction of the customer.  Corporate fulfillment programs generally are
implemented in conjunction with a customer catalog or brochure featuring the
type of customized products available for shipment.  The Company's corporate
fulfillment programs afford large customers lower per unit costs and the ability
to receive timely deliveries of small quantities as needed.  The Company
currently is providing corporate fulfillment services for a number of customers,
including General Electric, Allied Signal, Guinness, U.S. Cellular and Sports 
Illustrated.

    HA-LO also provides its clients with comprehensive marketing support
through the following services: custom product development, from concept design
to sourcing and distribution;  graphic services and design program development;
and catalog design for both paper and electronic formats.  The Company also


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provides computerized inventory reports that assist the customer in monitoring
its marketing efforts and, on request, automatically reorders products at
predetermined levels.

    TELEMARKETING.  In addition to its core promotional products business, the
Company also creates, manages and conducts large scale outbound telemarketing
programs for large corporate clients, primarily in the insurance and financial
service industries.   Market USA maintains a network of more than 2,100
telephone service representatives ("TSRs") and 300 licensed insurance agents who
provide script development, telephone-based direct sales, database analysis and
management, consultation and program design, as well as customer lead
acquisition services, to clients.  It currently operates over 1,200 workstations
in 19 call centers located primarily throughout the Midwestern United States and
Canada.

    Outbound telemarketing consists of direct sales, research and service
activities that commence when Market USA places calls to parties targeted by its
client to offer the client's products or services.  Market USA generally
receives customer data files electronically from its clients.  These files have
been preselected to match the demographic profile of the targeted customer for
the product or service being offered and contain each targeted customer's name,
address, phone number and other relevant data.  Market USA's data management
systems sort the records and electronically assign them to one of its call
centers.  Telephone calls are controlled by computerized call management systems
that utilize predictive dialers to automatically dial the numbers in the files,
determine if a live connection is made and present connected calls to a TSR who
has been trained for the client's program.  When a call is presented, the
customer's name, other information about the customer and the program script
simultaneously appear on the TSR's computer screen.  The TSR then uses the
script to solicit an order for the product or service or to request information
that will be added to the client's database.

    During the course of each telemarketing program, Market USA carefully
monitors its representatives to ensure strict compliance with the script and to
monitor quality and efficiency.  Market USA's extensive call monitoring programs
and information systems also enable it to provide clients with hourly reports,
if desired, on the status of an outgoing telemarketing campaign.  Access to such
data enables Market USA's clients to modify or enhance an ongoing program and
modify it to improve its effectiveness.

    INTEGRATED MARKETING SERVICES.  The Company's ability to provide integrated
marketing services that complement its promotional products and telemarketing
businesses differentiates it from the more than 15,000 other companies in the
promotional product industry.  The Company's current operating divisions include
the following:


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         DUNCAN & HILL.  Duncan & Hill is a full-service advertising and
    marketing communications agency that provides both strategic and creative
    development of marketing campaigns for all media.  Services provided by
    Duncan & Hill include positioning, strategic planning, market research and
    media planning and buying.

         EVENTS BY HA-LO-Registered Trademark-.  Events by HA-LO-Registered 
    Trademark- is a corporate event production company specializing in 
    orchestrating corporate meetings, seminars events and incentive programs. 
    For example, Events by HA-LO-Registered Trademark- developed a series of 
    seminars to enable a large corporate client to present its capabilities to 
    potential customers in markets through the country.  Events by 
    HA-LO-Registered Trademark- developed the theme and the staging of the
    seminars, and then arranged venues in cities across the United States to
    host these "road show" presentations.

         HA-LO SPORTS-Registered Trademark-.  HA-LO Sports-Registered 
    Trademark- helps customers achieve their business goals and objectives using
    sports and entertainment marketing opportunities.  HA-LO 
    Sports-Registered Trademark- provides services such as development and
    negotiation of sponsorship arrangements and athlete and celebrity
    endorsements, event creation and operation and sponsorship sales.

GROWTH STRATEGY

    The Company's goal is to continue being the leading marketer and 
distributor of promotional products in the United States and become the 
leading marketer and distributor internationally.  Specific elements of the 
Company's growth strategy include:

    GROW INTERNALLY.  The Company seeks to continue to grow by adding more
sales representatives, opening additional showrooms and increasing the
productivity of its current sales force.  During 1997, over 50 experienced sales
representatives joined HA-LO (excluding sales people previously associated with
acquired businesses), primarily from other companies in the promotional products
industry.  Industry sales representatives are attracted to HA-LO for many
reasons, including HA-LO's purchasing power, managerial expertise, financing
capabilities, exclusive product arrangements, national and international
fulfillment capabilities, corporate visibility and the full range of marketing
services offered to its clients.  The Company has successfully increased the
productivity of its sales representatives through performance-based
compensation, general sales training, educating sales representatives regarding
HA-LO's various services and providing financial incentives to sales
representatives who successfully cross-sell such services, increased fulfillment
capabilities, exclusive product lines, sophisticated systems and increased
visibility in the market


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place.

    The Company currently has 25 showrooms throughout the United States, Canada
and Europe that provide customers with the opportunity to view products and
develop ideas for additional products and programs that can be used in the
customers' marketing or advertising campaigns.  The Company plans to continue to
add sales representatives and open additional showrooms.

    The Company believes that there is significant opportunity to expand its
telemarketing business by targeting new clients in the insurance and financial
services industries that are seeking to outsource their telemarketing programs. 
The Company believes Market USA has a competitive advantage in competing for
these new clients because of its expertise and reputation for quality service
with clients in these industries.  For example, Market USA currently has more
than 300 licensed insurance agents in the United States and Canada, which the
Company believes is more than any of its direct competitors.

    PURSUE ACCRETIVE, STRATEGIC ACQUISITIONS.  The Company believes that there
are significant opportunities in the fragmented promotional products industry to
acquire high-quality companies, which provide the Company with additional sales
representatives and established customer bases and which would enable the
Company to enter new geographic markets quickly.  Since January 1, 1993, the
Company has completed 18 acquisitions in the promotional products industry.  The
Company has demonstrated its ability to successfully integrate newly acquired
businesses into its existing operations and improve the performance and
profitability of acquired businesses.  In addition, the Company intends to take
advantage of the fragmented nature of the telemarketing industry by making
strategic acquisitions.  Through selected strategic acquisitions, Market USA
intends to provide telemarketing services to customers in additional industries
or complement its client base in one of its current industry specializations.

    EXPAND EXISTING CUSTOMER RELATIONSHIPS.  The Company has developed strong
customer relationships with large organizations, many of which have significant
marketing budgets.  Such relationships enable the Company to identify new
business opportunities and to quickly respond to customer needs in the early
stages of a marketing program, thereby increasing its sales volume.  The Company
believes that it has many opportunities to further penetrate its existing
customer base by continuously introducing new and creative promotional products
and programs and cross selling to customers the Company's complementary
value-added marketing services.  In addition, as customers seek to centralize
their promotional products purchases, the Company believes it has a substantial
opportunity to obtain a greater share of its customers' total purchases.  Market
USA also seeks to capture a greater share of its clients'


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direct sales activities and cross-sell to its existing clients other 
telemarketing related services. For example, Market USA initially was 
retained by Allstate Insurance to provide telephone sales of insurance 
policies and, as a result of such providing services, was retained to create 
a lead acquisition program for Allstate's insurance agents.

    OBTAIN ADDITIONAL EXCLUSIVE SUPPLY CONTRACTS.  The Company seeks to offer
brand name merchandise to its customers at attractive prices by entering into
exclusive distribution agreements with high-end suppliers.  During 1997, the
Company signed exclusive supply contracts with Champion Products, Inc.
(Champion), a division of Sara Lee Corporation, which gives HA-LO exclusive
rights to sell branded Champion apparel to the corporate promotional market in
the United States and Canada.  Champion is a leading manufacturer, distributor
and retailer of premier athletic clothing and apparel.  In addition, in July
1997 the Company signed an exclusive distribution agreement with Roots, Canada,
Inc. (Roots) to sell branded Roots products to the corporate promotional markets
in the United States and Canada.  Roots is a manufacturer of high-quality
leather jackets, luggage and accessories as well as active wear.  The Company
internally developed catalogs featuring Champion and Roots merchandise for its
sales representatives to use in presenting product alternatives to their
clients.  The Company plans to sign additional exclusive distribution contracts
to ensure high quality merchandise for its customer and continue to increase its
brand awareness.  

    PROVIDE COMPREHENSIVE PROMOTIONAL AND TELEMARKETING SERVICES. Since 
January 1, 1993, the Company has expanded its business into non-promotional 
product markets to capitalize on the trend towards "one-stop shopping" and to 
better leverage its customer base.  The Company seeks to offer its customers 
a comprehensive array of promotional and marketing services.  In addition to 
its core promotional products offerings, the Company also offers outbound 
and, to a lesser extent, inbound telemarketing, full-service advertising and 
marketing, sports marketing and events planning services.  The Company 
continuously is exploring other services, such as licensing, sales promotion 
and other business marketing services, that would complement its current 
service offerings and facilitate the sale of additional promotional products 
to its customers. 

    INCREASE BRAND IDENTITY AND CORPORATE VISIBILITY.  A significant part of
the Company's marketing efforts have been directed towards increasing public
recognition of the HA-LO brand name.  The Company has successfully marketed
itself through associations with professional sports teams and by advertising at
major sports arenas and events.  Professional sports teams displaying the HA-LO
name include the San Diego Padres, Oakland Athletics, Cincinnati Reds, Houston
Astros, Detroit Tigers, New York Mets, New York Yankees, Pittsburgh Pirates and
Montreal Expos.  The Company also has created an


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exclusive line of apparel known as "HA-LO Casuals" and a line of general 
merchandise known as the "HA-LO Global" collection.  The Company believes 
that these high visibility promotional relationships and branded products 
have greatly increased its name recognition in the promotional products 
industry and it intends to pursue additional sports related marketing 
opportunities and develop additional lines of exclusive products to offer to 
its customers.  The Company's national presence, broad product capabilities 
and status as a public company differentiates it from its competitors, 
thereby increasing its business opportunities and enabling it to attract new 
sales representatives and acquisition opportunities.

BUSINESS STRATEGIES

    EXPAND PRODUCT LINE AND LEVERAGE BUYING POWER.  The Company seeks to offer
its customers a wide range of high-quality promotional products.  Currently, the
Company has access to over 300,000 types of promotional products from more than
2,500 vendors located primarily throughout North America and the Far East,
including premium name brand merchandise typically available only through
leading department and specialty stores.  The Company's broad product line
provides its customers with comprehensive, one-stop shopping for most of their
promotional products and advertising specialty needs.  As the nation's largest
distributor of promotional products, the Company has successfully negotiated
preferred pricing and rebate programs from many of its vendors and has developed
relationships with reliable overseas manufacturers that satisfy the Company's
strict quality and delivery standards. The Company believes its sales volume and
financial strength have earned it a reputation as a low-cost, high-service
provider of promotional products.

    PENETRATE CLIENT BASE THROUGH CROSS SELLING.  By offering its customers a
comprehensive array of promotional and marketing services, the Company has
positioned itself to benefit from the corporate trends toward utilizing a
limited number of preferred vendors and outsourcing non-core functions.  In
addition to its core promotional product offerings, the Company also offers
telemarketing, advertising agency services, sports marketing and events planning
services.  The Company has implemented an ongoing training and education program
to enable its sales representatives to effectively cross-sell other HA-LO
marketing services to their customers.  HA-LO sales representatives also receive
financial incentives based on their success in cross selling.

    LEVERAGE FLEXIBLE EXPENSE STRUCTURE.  The Company's organizational
structure minimizes fixed overhead costs by: (i) compensating its sales force
almost exclusively on a commission basis, (ii) handling a substantial majority
of its sales via direct shipment from the vendor to the customer, thereby
minimizing the Company's inventory carrying costs and


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(iii) centralizing primary corporate functions, such as accounting, human 
resources, warehousing and information systems. The Company believes that the 
high proportion of its variable expenses relative to its fixed costs results 
in less fluctuations in its profitability.

    OFFER SOPHISTICATED DESIGN AND DELIVERY CAPABILITIES.  The Company seeks to
position itself as an integral part of its customers' overall marketing and
advertising programs by offering more sophisticated services than the typical,
small promotional products distributor.  The Company's in-house design and
production department enables it to provide individually designed solutions to
all of its customers' marketing needs.  Once a new promotional products concept
has been designed, the Company's full-service, self-contained art department has
the capability, generally within 24 hours, to produce a visual representation of
the product for customer approval.  The Company can design and produce complete
catalogs of promotional products, both in print and electronic format.  In
addition, the Company's relationships with a wide range of suppliers enable the
Company to consistently deliver high-quality products to its customers on a
timely basis. The Company believes that these capabilities enable it to attract
new customers and to obtain a greater percentage of its customers' marketing and
promotional products orders.

    PROVIDE SOPHISTICATED SYSTEMS CAPABILITIES.  The Company's principal
offices provide centralized accounting, human resources, warehousing, and
information systems services.  The Company currently is upgrading its
information system to link the Company's offices and sales representatives and
enable sales representatives to receive detailed information regarding their
customers' purchasing patterns, payment history and order status.

WORLD WIDE SERVICE/INTERNATIONAL EXPANSION  

    The Company has successfully grown by offering a wide range of services and
offering its services on a national and international basis.  The Company
currently services most of its customers' international operations out of the
Company's domestic offices; however, in many cases a customer's needs would be
better satisfied on a local basis.  During 1997, the Company acquired two
promotional products distributors in Europe and will continue actively seeking
international acquisitions to further establish a foundation for obtaining more
international business.

PURCHASING

    The Company purchases products directly from manufacturers and typically
arranges to have the customer's name, logo or advertising message imprinted on
the products by the manufacturer or another third party.  A majority of all


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promotional products sold by the Company are shipped directly by the
manufacturer or third party supplier to its customers.  The remaining products
are warehoused by the Company in conjunction with its corporate fulfillment
programs.

    The Company's information system allows it to electronically identify
products that are available from over 2,500 vendors and to make product
specifications, prices and pictures immediately available to its sales
representatives and customers.  The Company also has developed its own catalogs
which depict a selection of the broad range of products available through the
Company, including unique items developed by the Company.

    As the nation's largest distributor of promotional products, the Company
has been able to successfully negotiate preferred pricing and rebate programs
from many vendors.  The Company has developed relationships with U.S. and
overseas manufacturers that meet the Company's strict quality and delivery
standards and enable the Company to be very competitive on pricing large orders.
The Company generally is required to order products further in advance from
foreign manufacturers than from its domestic suppliers.  The Company is not
dependent upon any single manufacturer.

PERSONNEL

    The Company believes a key component of its success is the quality of its
employees and sales representatives and it is continually refining its approach
to hiring, training and motivating qualified employees and personnel. 
Approximately 700 core sales representatives, the majority of whom are
independent contractors, currently market the Company's promotional products.
The Company believes that it will continue to attract and retain high-performing
sales representatives and high-quality employees through a combination of its
performance-based compensation structure, purchasing power, managerial
expertise, financing capabilities, exclusive product arrangements, national and
international fulfillment capabilities, corporate visibility and ability to
provide a full range of marketing services to its clients.  The terms of the
Company's customary form of sales representative arrangement provide for the
representative to receive a commission in an amount equal to a percentage of the
gross profit from the sale of products attributable to that person.  All orders
taken by the representative must comply with the pricing and other policies of
the Company and are subject to acceptance by the Company.  Typically, a
representative has no assigned or exclusive territory. 

    As of December 31, 1997, the Company employed approximately 1,000 people in
its promotional products business and 3,000 people in its telemarketing
business.  The Company is not a party to any collective bargaining agreements
and has not experienced a strike or work stoppage.  The Company believes that
its relationship with its employees is excellent.


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CUSTOMERS

    The Company's promotional product customers include manufacturing,
financial service, broadcasting, consumer product and communications companies
as well as professional sports teams. Market USA provides telemarketing services
to customers primarily in the insurance and financial services industries. 
Selected customers of the Company include Ford Motor Company, Abbott
Laboratories, General Electric, Allied Signal, Ameritech Corporation, General
Mills and the Green Bay Packers.  For the year ended December 31, 1997, no
single customer accounted for more than 10% of the Company's net sales.  

BACKLOG

    With respect to its promotional products business, the Company usually has
a modest backlog, which it defines as firm orders placed with suppliers but for
which the promotional products have not yet been shipped to the customer.  As of
February 27, 1998, the Company had a backlog of firm orders of approximately
$28,838,000, substantially all of which the Company believes will be shipped by
the end of the second quarter of 1998.

PATENTS AND TRADEMARKS

    The Company believes the "HA-LO" name is important to its business.  The 
Company has registered the following trademarks: "HA-LO Advertising 
Specialties", "HA-LO Marketing and Promotions", "Events by HA-LO" and 
"HA-LO Sports".

COMPETITION

    The promotional products industry is highly fragmented and competitive and
the cost of entry is low.  The Company's existing competitors and new companies
that may enter the market may have substantially greater financial and other
resources than HA-LO.  The Company also competes for advertising dollars with
other media, such as television, radio, newspapers, magazines and billboards. 
The primary bases for competition are customer service, creativity, customer
relationships, product innovation and pricing.  The Company believes its
national and international distribution capabilities, and its complementary,
value-added marketing services, provide it with a competitive advantage;
however, these capabilities also may result in higher administrative costs than
those incurred by certain of HA-LO's smaller competitors.  In addition, several
of the Company's competitors are manufacturers as well as distributors and may
enjoy an advantage over the Company with respect to the cost of the goods they
manufacture.

    The telephone-based direct marketing industry in which


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Market USA operates also is highly fragmented and competitive.  In-house 
telemarketing and customer services organizations comprise by far the largest 
segment of the industry and Market USA competes with the in-house operations 
of its clients and potential clients.  Market USA also competes with 
non-captive telemarketing and customer service corporations ranging in size 
from small firms offering special applications or short-term projects to 
large, publicly traded companies.  Some of Market USA's services also compete 
with other forms of direct marketing such as mail, television and radio 
advertising.  Market USA believes that the principle competitive factors in 
the telemarketing industry are reputation for quality, sales and marketing 
results, price, technological expertise and the ability promptly to provide 
clients with customized solutions to their sales and marketing needs. Some of 
Market USA's competitors have greater financial and technical capabilities 
and resources than the Company.  

ITEM 2. PROPERTIES 

     The Company's principal executive offices are located in 150,000 square 
feet of leased office and warehouse space in Niles, Illinois, a suburb of 
Chicago, which include a 2,500 square foot showroom.  

    Market USA also leases its call center facilities.  The leases for these
facilities generally expire between 1998 and 2000 and most contain renewal
options.  The Company believes its facilities are adequate for its current
operations, but that additional facilities will be required to support growth. 
The Company also believes that additional or alternative facilities will be
available for lease as needed at commercially reasonable terms.


                                     12
<PAGE>

ITEM 3. LEGAL PROCEEDINGS

      The Internal Revenue Service (the "IRS") has completed its field audit 
examination of the Company's federal employment tax returns for the years 
ended December 31, 1994 and 1993. This examination included a review of the 
facts, circumstances  and legal authority supporting the Company's  position 
that its independent sales representatives of promotional products have 
properly been treated  as independent contractors for federal employment tax 
purposes.  The IRS examination has been concluded without penalty or 
assessments of additional employment tax.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

      No matters were submitted to a vote of the Company's security  holders, 
through solicitation of proxies  or otherwise, during the fourth quarter of
1997.


                                     13
<PAGE>

                           PART II

Item  5.  MARKET  FOR  THE REGISTRANT'S  COMMON  EQUITY  AND RELATED 
STOCKHOLDER MATTERS

       Reference is made to "Note 15. Market for the Registrant's Common 
Equity and Related Stockholder Matters" of the Company's financial statements 
to appear in the Company's Annual Report to Shareholders for 1997 ("Annual 
Report"), as well as to note (d) in the Selected Financial Data of the Annual 
Report, all of which are incorporated herein by reference.

The Company has not paid a cash dividend on its common stock since its initial
public offering in 1992.  The Company does not intend to pay such dividends in
the foreseeable future. 


ITEM 6. SELECTED FINANCIAL DATA

      Reference is made to the Selected Financial Data to appear in the 
Annual Report which is incorporated herein by reference.

ITEM  7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

      Reference is made to Management's Discussion and Analysis of Financial 
Conditions and Results of Operations to appear in the Annual Report which is 
incorporated herein by reference.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

      The Consolidated Balance Sheets as of December 31, 1997 and 1996, 
Consolidated Statements of Income, Consolidated Statements of Shareholders' 
Equity, and Consolidated Statements of Cash Flows for each of the three years 
in the period ended December 31, 1997, and Notes to Financial Statements to 
appear in the Annual Report, and the Report of Arthur Andersen LLP to appear 
in the Annual Report, are incorporated herein by reference.

      Selected Quarterly Operating Results (Unaudited) to appear in the 
Annual Report are incorporated herein by reference.

ITEM  9.  CHANGES IN AND DISAGREEMENTS WITH  ACCOUNTANTS  ON ACCOUNTING AND
FINANCIAL DISCLOSURE

      None.

                                     14
<PAGE>

                          PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

           The executive officers of the Company are as follows:

<TABLE>
<CAPTION>

     Name            Age      Position with the Company
     ----            ---      --------------------------
<S>                  <C>    <C>
Lou Weisbach         49     Chairman of the Board, President and
                              Chief Executive Officer

Linden D. Nelson     37     Director, Vice Chairman  of the Board
                             and Chief Executive Officer of
                             Creative Concepts in Advertising, Inc.

Seymour N. Okner    71      Director, Chief  Executive Officer of
                              Market USA, Inc. and  Marusa Marketing,
                              Ltd.

Richard A. Magid     39     Director, Treasurer, Chief Operating
                              Officer and Assistant Secretary

David C. Robbins     45     Director, Executive Vice President

Gregory J. Kilrea    34     Chief Financial Officer

Bradford S. Kerr     43     Chief Information Officer

Michael P. Nemlich   46     Vice President - Corporate Development/
                              Financial Relations

Barbara G. Berman    53     Vice President - Retail Accounts and
                              Secretary
         
Barry T. Margolin    31     Vice President - Finance and Planning,
                              Corporate Controller and Assistant
                              Secretary

Sabina Filipovic     37     Vice President - Administration and
                              Assistant Secretary

David Blumenthal     35     Vice President
</TABLE>

       Officers are elected annually and serve at the discretion of the Board of
Directors. Mr. Okner is the father-in-law of Mr. Robbins. There are no 
other family relationships between any directors and executive officers of
the Company.

     Mr. Weisbach has been the President and Chief Executive Officer of the
Company since January 1, 1988.  From 1972 through 1987, he operated the
predecessor of the Company as a sole proprietorship.

     Mr. Nelson has served as the Vice Chairman of HA-LO and Chief Executive
Officer of Creative Concepts in Advertising, Inc. since its acquisition by
HA-LO in January, 1997.  Mr. Nelson was the Chairman and Chief Executive 
Officer of Creative Concepts in Advertising since its inception in July,
1979 through December, 1996.


                                     15
<PAGE>

      Mr. Okner has served as a director of HA-LO and Chief Executive Officer
of Market USA, Inc. and Marusa Marketing, Ltd. Since their acquisition by HA-LO
in September, 1996. Mr. Okner was the President, Treasurer, Secretary and 
a director of Market USA since its inception in 1988. He was also the 
President and Secretary of Marusa Marketing from April 1992 through
September, 1996. Prior to 1988, Mr. Okner served in various executive 
capacities, primarily in the insurance industry, including President of 
Montgomery Ward Life Insurance Company and Signature Life Insurance Company
of America.

      Mr. Magid was appointed Chief Operating Officer in July of 1996. He has
been the Treasurer since August, 1992 and was also appointed Assistant
Secretary as of March 1996. Additionally, he was the Chief Financial 
Officer from August, 1992 until July of 1996 and Vice President - Finance from 
August, 1992 through March of 1996. From 1981 until joining HA-LO in 1992,
he was employed by the accounting firm of Arthur Andersen LLP, most recently
as an audit and financial consulting manager.

      Mr. Robbins has been Executive Vice President since November, 1992. 
From 1978 to November 1992, he was an independent sales representative
marketing specialty and premium advertising products.

      Mr. Kilrea was appointed Chief Financial Officer in July of 1996. 
Additionally, he was the Vice President of Planning from April, 1996 through
July, 1996.  From 1985 until joining the Company in 1996, he was employed by
the accounting firm of Arthur Andersen LLP, most recently as an audit and
financial consulting manager.

      Mr. Kerr was appointed Chief Information Officer of the Company in 
February 1998.  From June 1997 until joining the Company in 1998, he was the 
Vice President of Information Technology at Conseco.  From August 1996 
through June 1997, he was the Senior Vice President and Chief Information 
Officer at Pioneer Financial Services, Inc.  Prior to this Mr. Kerr held 
management positions at CNA Insurance, Digital Equipment Corporation and 
Baxter International.

      Mr. Nemlich was appointed Vice President - Corporate
Development/Financial Relations in April of 1996.  From March of 1993
until joining the Company in 1996, he was a Vice President in Trust
Investment Services at Northern Trust Bank.  Prior to this, he spent 15
years in various positions within the financial services industry including
investment banking. 

      Ms. Berman was appointed Vice President - Retail Accounts in March
of 1996 and has been Secretary of the Company since August, 1992. She was
also the Vice President of Administration from August 1992 to March of 1996. 
From 1985 to August 1992, she was the Director of Administration for the
Company and its predecessor. From 1982 to 1985, she was  the  administrative 
assistant for  the  Company's predecessor.

      Mr. Margolin was appointed Vice President - Finance and 
Planning and Assistant Secretary in March of 1996 and has been the Corporate
Controller since January of 1993. From 1988 until joining HA-LO in 1993, he 
was employed by the accounting firm of Arthur Andersen LLP as an audit 
and financial consultant. 


                                     16
<PAGE>

     Ms. Filipovic was appointed Vice President - Administration in March
of 1996.  She was the Director of Administration/Human Relations from
March of 1994 to March of 1996. From July of 1984 through March of 1994, 
she held various positions throughout the Company and for the Company's
predecessor.

     Mr. Blumenthal was appointed Vice President in March of 1996. From March 
of 1995 through March of 1996, he was Director of Information Systems. He 
started with HA-LO in 1981 and has held various positions with the Company 
and its predecessor.

      Additional information required by Item 10 regarding Directors  and 
Executive Officers is incorporated  by reference from the  "Election of 
Directors", "Executive Compensation" and "Security Ownership of Certain 
Beneficial Owners and Management" sections of the Company's 1998 Proxy
Statement.


ITEM 11. EXECUTIVE COMPENSATION

      The information required by Item 11 is incorporated by reference from 
the "Executive Compensation" and "Certain Transactions"  Sections of the 
Company's  1998  Proxy Statement; provided, however, that neither the Report
of the Compensation Committee on Executive Compensation nor the Performance
Graph set forth therein shall be incorporated by reference herein, in any of
the Company's previous filings under the Securities Act of 1933, as 
amended, or the Securities Exchange Act of 1934, as amended, or in any of
the Company's future filings.


ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT
 
      The information required by Item 12 is incorporated by reference from the
"Security Ownership of Certain Beneficial Owners and Management" section of the
Company's 1998 Proxy Statement.


ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      The information required by Item 13 is incorporated by reference from 
the "Executive Compensation" and "Certain Transactions"  Sections of the 
Company's  1998  Proxy Statement; provided, however, that neither the Report
of the Compensation Committee on Executive Compensation nor the Performance
Graph set forth therein shall be incorporated by reference herein, in any of
the Company's previous filings under the Securities Act of 1933, as 
amended, or the Securities Exchange Act of 1934, as amended, or in any of
the Company's future filings.


                                     17
<PAGE>

                           PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND
REPORTS ON FORM 8-K

(a)  Financial Statements, Schedules and Exhibits

     1.   Financial  Statements  (incorporated  herein   by
          reference to the Company's Annual Report for  the
          year ended December 31, 1997)
           (i)  Report of Independent Public Accountants;
          (ii)  Consolidated Balance Sheets-December 31,
                1997 and 1996;
         (iii)  Consolidated Statements of Income for each
                of the three years in the period ended
                December 31, 1997;
          (iv)  Consolidated Statements of Shareholders'
                Equity for each of the three years in the
                period ended December 31, 1997;
           (v)  Consolidated Statements of Cash Flows for
                each of the three years in the period ended
                December 31, 1997; and
          (vi)  Notes to Financial Statements.

     2.   Schedules

          All schedules for which provision is made in the
          applicable accounting regulations of the
          Securities and Exchange Commission are omitted
          because such schedules are not required or the
          information required has been presented in the
          aforementioned financial statements.    

     3.   Exhibits

          The  exhibits to this report are listed in  the
          Exhibit Index included elsewhere herein (pages
          20 through 22).

(b)  Reports on Form 8-K

          The Company filed no reports on Form 8-K during
          the fourth quarter of 1997.


                                     18
<PAGE>

                         SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the registrant has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly authorized.

Date:  March 27, 1998


                         HA-LO INDUSTRIES, INC.
                         Registrant

                         By:       GREGORY J. KILREA
                                 -----------------------
                                   Gregory J. Kilrea
                                 Chief Financial Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities indicated on March 27, 1998:


            Signature                       Title
            ---------                       -----
     /s/ LOU WEISBACH           Director, Chairman of the Board,
     --------------------       President and Chief
        Lou Weisbach            Executive Officer(Principal
                                Executive Officer)

     /s/ LINDEN D. NELSON       Director, Vice Chairman of
     --------------------       the Board and Chief
        Linden D. Nelson        Executive Officer
                                of Creative Concepts in
                                Advertising, Inc.

     /s/ DAVID C. ROBBINS       Director, Executive Vice President
     --------------------
       David C. Robbins

    /s/ RICHARD A. MAGID        Director, Treasurer,
    ---------------------       Chief Operating Officer, and Assistant Secretary
      Richard A. Magid

    /s/ THOMAS HERSKOVITS       Director
    ---------------------
      Thomas Herskovits

    /s/ JORDON R. KATZ          Director
    ---------------------
       Jordon R. Katz

    /s/ MARSHALL J. KATZ        Director
    ---------------------
      Marshall J. Katz
    ---------------------

       /s/ NEIL A. RAMO         Director
    ---------------------
          Neil A. Ramo

    /s/  ROBERT SOSNICK         Director
    ---------------------
        Robert Sosnick
    
      /s/  S. N. OKNER          Director, Chief Executive
    ---------------------       Officer of
         S. N. Okner            Market USA, Inc. and
                                Marusa Marketing, Ltd.


                              19

<PAGE>
                                HA-LO INDUSTRIES, INC.

                                    EXHIBIT INDEX


<TABLE>
<CAPTION>

Exhibit
  No.       Description of Exhibit
- --------------------------------------------------------------------------------
<S>       <C>
 3.1      Restated Articles of Incorporation of the Company. (1)
 3.2      Amended and Restated Bylaws of the Company. (8)
 3.3      Articles of Amendment to the Articles of Incorporation of the
          Company, dated August 29, 1994. (4)
 3.4      Articles of Amendment to the Articles of Incorporation of the Company, 
          dated February 21, 1997. (8)
 4.       Specimen of Stock Certificate for Common Stock. (1)
10.1      Employment Agreement, dated as of January 1, 1992, between 
          the Company and Lou Weisbach. (1,9)
10.2      Agreement and Plan of Merger and Amalgamation dated as of June 14, 
          1996 among the Company, HA-LO Acquisition Corporation, Inc., HA-LO
          Acquisition Corporation of Canada Ltd., Market USA, Inc., Marusa Marketing
          Inc., Marusa Financial Services Ltd., Nerok Verifications, Inc. and the 
          shareholders of Market USA, Inc. and Marusa Marketing Inc. (6)
10.3      Agreement and Plan of Merger and Plan of Reorganization dated as of 
          October 29, 1996 by and among the Company, HA-LO Acquisition Corporation 
          of Michigan, Inc., Creative Concepts in Advertising, Inc., Creadis Group 
          Inc., 1132832 Ontario  Inc., 1132831 Ontario Corp., and the shareholders of
          Creative Concepts in Advertising, Inc., 1132832 Ontario Inc., and 1132831
          Ontario Corp. (8)
10.4      Employment Agreement, dated as of September 30, 1996, between the Company, 
          Market USA, Inc. and Seymour N. Okner. (6,9)
10.5      Agreement, dated October 15, 1991, between the Company and RMI, Inc. (1,9)
10.6      Agreement, dated March 15, 1994, by and between the Company and Marshall J. Katz. (4,9)
10.7      HA-LO Industries, Inc. Stock Plan. (1,9)
10.8      HA-LO Industries, Inc. Key Employee Incentive Plan. (1,9)
10.9      Exclusive Premium Purchasing Agreement, dated January 11, 1995, 
          between Montgomery Ward & Co., Incorporated and the Company. (4)
10.10     Stock Purchase Agreement, dated January 11, 1995, between the Company and Merchant 
          Partners, L.P. (4)
10.11     Warrant agreement between the Company and Merchant Partners, L.P., dated 
          January 11, 1995. (4)
10.12     Form of Indemnity Agreement between the Company and each of its directors and 
          officers. (1,9)
10.13     Agreement between David C. Robbins and the Company dated October 25, 1994. (4)


                                             20
<PAGE>

10.14     Agreement between David C. Robbins and the Company dated February 1, 1995. (4)
10.15     Building Lease, dated December 30, 1992, between the Company and LaSalle National 
          Trust N.A. No. 115722. (2)
10.16     Agreement, dated as of March 17, 1997, between the Company and Marshall J. Katz. (8,9)
10.18     Amendment of October 1996 to Bonus Shares Agreement, dated February 1, 1995, between 
          the Company and David C. Robbins. (8,9)
10.19     Employment Agreement, dated as of January 3, 1997, between the Company and 
          Linden D. Nelson. (8,9)
10.20     Employment Agreement, dated as of April 15, 1996, between the Company and 
          Gregory J. Kilrea.  (8,9)
10.21     Employment Agreement, dated as of April 15, 1996, between the Company and 
          Michael Nemlich. (8,9)
10.22     Negotiable Promissory Note, dated August 16, 1993 from the Company to Facility 
          Capital Corporation and Notice and Acknowledgment of  to Comerica Bank - Illinois. (3)
10.23     HA-LO Industries, Inc. Stock Plan (as amended and restated) (4,9)
10.24     Sales Representative Agreement, dated July 21, 1993, between the Company and Neil Ramo. (3,9)
10.25     Second Amendment to the HA-LO Industries, Inc. Stock Plan (as amended and restated), adopted 
          October 28, 1995.  (5)
10.26     Third Amendment to the HA-LO Industries, Inc. Stock Plan (as amended and restated), adopted on 
          February 26, 1996. (5)
10.27     First Amendment to Exclusive Premium Purchasing Agreement, dated December 27, 1995, between 
          Montgomery Ward & Co., Incorporated and the Company.  (5)
10.28     First Amendment to Warrant, dated December 27, 1995, between the Company and Merchant Partners, L.P. 
          (relative to January 11, 1995 Warrant). (5)
10.29     Warrant, dated December 27, 1995, from the Company to Merchant Partners, L.P. (5)
10.30     Employment Agreement, dated as of March 15, 1995, between the Company and Richard A. Magid. (5,9)
10.31     Employment Agreement, dated as of December 29, 1995, by and among FBW Acquisition Corporation, the 
          Company and Philip C. Blount III. (7,9)
10.32     HA-LO Industries, Inc. 1997 Stock Plan.  (8,9)
10.33     Credit Agreement, dated as of January 31, 1997, among the Company, American National Bnk and 
          Trust Company of Chicago, individually as Agent, and the Lenders which are or  become parties 
          thereto. (8)
10.34     Guaranty Agreement, dated as of January 31, 1997, by Fletcher, Barnhardt & White, Inc., 
          Market U.S.A., Inc., and Creative Concepts in Advertising, Inc. (8)
10.37     Asset Purchase Agreement and Plan of Reorganization, dated December 22, 1995, 
          between the Company, one of its subsidiaries, Fletcher Barnhardt & White, Inc., 
          and its shareholders. (5)


                                          21

<PAGE>

10.38    First Amendment to Asset Purchase Agreement and Plan of
         Reorganization, dated December 29, 1995, between the Company, one of
         its subsidiaries, Fletcher Barnhardt & White, Inc., and its
         shareholders. (5)

10.39*   Amended and Restated HA-LO Industries, Inc. 1997 Stock Plan. (9)

10.40*   1997 Employment Agreement between the Company and Lou Weisbach. (9)

10.41*   Employment Agreement dated January 1, 1997 between the Company
         and Richard Magid. (9)

10.42*   Agreements by and between the Company and certain employees dated
         November, 1997, regarding change of control. (9)

10.43*   Agreements by and between the Company and David Robbins dated
         November, 1997, regarding change of control. (9)

10.44*   Agreements by and between the Company and Barbara Berman dated
         November, 1997, regarding change of control. (9)

10.45*   1998 Restatement of the HA-LO 401(k) Savings Plan. (9)

10.46*   HA-LO Industries, Inc. Executive Deferred Compensation Plan (as
         amended and restated) effective February 1, 1997. (9)

10.47*   Executive Incentive Compensation Plan for Various Employees (9)

13. *    Portions of Annual Report to Shareholders for 1997 of registrant 
         that are incorporated herein by reference (for the information
         of the Securities and Exchange Commission and not to be deemed "filed"
         with the Commission, except for the portions expressly incorporated by
         reference in this report).

21  *    List of subsidiaries of registrant

23.1*    Consent of independent public accountants.

27.1*    Financial Data Schedule -- 1997

27.2*    Financial Data Schedule -- 1996 and 1995
</TABLE>
- ----------
(1)  Incorporated by reference to the correspondingly numbered  exhibit to the
     Registration Statement (no. 33-51698) on Form S-1, as amended, filed by 
     the Company under the Securities Act of 1933, as amended.
(2)  Incorporated by reference to the correspondingly numbered exhibit to the 
     Company's Annual Report on Form 10-K for the year ended December 31, 1992.
(3)  Incorporated by reference to the correspondingly numbered exhibit to the 
     Company's Annual Report on Form 10-K for the year ended December 31, 1993.
(4)  Incorporated by reference to the correspondingly numbered exhibit to the 
     Company's Annual Report on Form 10-K for the year ended December 31, 1994.
(5)  Incorporated by reference to the correspondingly numbered exhibit to the 
     Company's Annual Report on Form 10-K for the year ended December 31, 1995.
(6)  Incorporated by reference to the Registration Statement (no. 333-10481) on 
     Form S-4, as amended, filed by the Company under the Securities Act of 
    1933, as amended.
(7)  Incorporated by reference to the Registration Statement (no. 333-03928) on 
     Form S-8 filed by the Company under the Securities Act of 1933, as amended.
(8)  Incorporated by reference to the correspondingly numbered exhibit to the 
     Company's Annual Report on Form 10-K for the year ended December 31, 1996.
(9)  Management contract or compensatory plan or arrangement.
 *   Filed herewith.


                                          22

<PAGE>

                                                                  Exhibit 10.39

                                HA-LO INDUSTRIES, INC.
                                   1997 STOCK PLAN
                              (AMENDED AND RESTATED)*


1.   PREAMBLE.

     In 1997, HA-LO Industries, Inc. (the "Company") established the HA-LO 
Industries, Inc. 1997 Stock Plan (the "Plan") as a means whereby the Company 
may, through awards of (i) stock appreciation rights ("SARs"), (ii) 
non-qualified stock options ("NSOs"), (iii) restricted stock ("Restricted 
Stock"), and (iv) phantom stock ("Phantom Stock"):

     (a)  provide employees who have substantial responsibilities for the
          direction and management of the Company and other employees of the
          Company with additional incentive to promote the success of the
          Company's business;

     (b)  enable such employees to acquire proprietary interests in the Company;

     (c)  encourage such employees to remain in the employ of the Company;

     (d)  provide Officers and Directors of the Company (who are not otherwise
          employees of the Company) with additional incentive to promote the
          success of the Company's business; and

     (e)  provide Sales Representatives with an incentive to remain associated
          with the Company and to promote the success of the Company's business.

     By action of the Board of Directors of the Company, the Plan was approved. 
The terms of the Plan are contained herein.

     The provisions of this Plan do not apply to or affect any option, SAR, or
stock heretofore or hereafter granted under any other stock plan of the Company,
and all such options, SARs or stock continue to be governed by and subject to
the applicable provisions of the plan under which they were granted.

2.   DEFINITIONS.

          2.01   "BOARD" or "BOARD OF DIRECTORS" means the board of directors
of the Company.

- ---------------
*  Amended as of February 24, 1998.

<PAGE>

     2.02 "CAUSE" means, as determined in the sole discretion of the Board, a 
Participant's (1) commission of a felony; (2) dishonesty or misrepresentation 
involving the Company; (3) serious misconduct in the performance or 
non-performance of Participant's responsibilities to the Company; (4) 
violation of a material condition of employment; (5) unauthorized use of 
trade secrets or confidential information; (6) aiding a competitor of the 
Company.

     2.03 "CHANGE IN CONTROL" means, the occurrence of any one of the following
events:

          (a)  any consolidation or merger of the Company, if the Company is not
     the continuing or surviving corporation or which contemplates that all or
     substantially all of the business and/or assets of the Company shall be
     controlled by another corporation or a recapitalization in which the
     current controlling stockholders do not continue to be the controlling
     stockholders;

          (b)  any sale, lease, exchange or transfer (in one transaction or
     series of related transactions) of all or substantially all of the assets
     of the Company;

          (c)  approval by the stockholders of the Company of any plan or
     proposal for the liquidation or dissolution of the Company, unless such
     plan or proposal is abandoned within 60 days following such approval;

          (d)  any "person" (as such term is used in Sections 13(d) and 14(d)(2)
     of the Exchange Act), other than a person who is a stockholder of the
     Company on the Option Date, who shall become the beneficial owner of
     securities of the Company representing more than 50% of the combined voting
     power of the Company's then outstanding securities ordinarily having the
     right to vote in the election of directors;

          (e)  any sale, exchange or transfer (other than transfers among
     affiliated entities, i.e. entities controlling, controlled by or under
     common control with, the transferor) of securities of the Company
     representing more than 50% of (i) the total fair market value of the
     Company's then outstanding equity securities, or (ii) the combined voting
     power of the Company's then outstanding securities ordinarily having the
     right to vote in the election of directors, whether pursuant to a tender or
     exchange offer, open market offering, purchase or sale, privately
     negotiated purchase and sale or otherwise; or 

          (f)  if during a period of two consecutive years from the Option Date,
     individuals who at the beginning of such


                                     -2-
<PAGE>

     period constituted the directors of the Company cease for any reason to
     constitute a majority thereof, unless the election, or nomination for 
     election by the Company's stockholders, of each director of the Company 
     first elected during such period was approved by a vote of at least a 
     majority of the directors then still in office who were directors at the 
     beginning of any such period.

     2.04 "CODE" means the Internal Revenue Code of 1986, as it exists now and
as it may be amended from time to time.

     2.05 "COMMITTEE" means the Compensation Committee of the Board of 
Directors.  Each member of the Committee shall (a) be a "Non-Employee 
Director" as determined under Rule 16b-3(b)(3)(i) of the Exchange Act and (b) 
be an "Outside Director" as determined under Treasury Regulation 26 CFR 
Section 1.162-27(e)(3) or any successor regulation thereto.  Once appointed, 
the members of the Committee shall continue to serve until otherwise directed 
by the Board of Directors.

     2.06 "COMMON STOCK" means the common stock of the Company, no par value.

     2.07 "COMPANY" shall means HA-LO Industries, Inc., an Illinois corporation,
any successor thereto and any subsidiary thereof.

     2.08 "DIRECTOR" means a member of the Board.

     2.09 "EXCHANGE ACT" shall mean the Securities Exchange Act of 1934, as it
exists now or from time to time may hereafter be amended.
     
     2.10 "FAIR MARKET VALUE" means, at the discretion of the Company in each
case, either (a) the mean between the bid and asked prices or (b) the last sale
price, as of the close of business on the day Fair Market Value is to be
determined, for Common Stock as reported by the NASDAQ System or any other stock
exchange on which the Common Stock is traded.  If Common Stock is not traded on
that day, then the Fair Market Value shall be determined as of the next
preceding day on which such stock was traded.  If trading of the Common Stock is
not reported by the NASDAQ System or on a stock exchange, Fair Market Value will
be determined by the Board based upon the best available data.

     2.11 "NAKED SAR" means a SAR issued not in connection with a ISO or NSO.

     2.12 "NSO" means non-qualified stock options, which are NOT intended to
qualify under Section 422 of the Code.

     2.13 "OFFICER" means a corporate officer of the Company.


                                     -3-
<PAGE>

     2.14 "OPTION" means the right of a participant to purchase a specified
number of shares of Common Stock, subject to the terms and conditions of the
Plan.

     2.15 "OPTION DATE" means the date upon which an Option, SAR, Restricted
Stock or Phantom Stock is awarded to a Participant under the Plan.

     2.16 "OPTION PRICE" means the price per share at which an Option may be
exercised.

     2.17 "PARTICIPANT" means an individual to whom an Option, SAR, Phantom
Stock or Restricted Stock has been granted under the Plan.

     2.18 "PHANTOM STOCK" means a hypothetical share of Common Stock issued as
phantom stock under the Plan.

     2.19 "PLAN" means the HA-LO Industries, Inc. 1997 Stock Plan, as set forth
herein and as from time to time amended.

     2.20 "RESTRICTED STOCK" means Common Stock awarded to a Participant
pursuant to this Plan and subject to the restrictions contained in Section 8.

     2.21 "SALES REPRESENTATIVE" means an independent contractor who has an
arrangement with the Company, whether or not exclusively, to market, promote and
sell the Company's products.

     2.22 "SAR" means a stock appreciation right.  A SAR may be a Naked SAR or a
Tandem SAR.

     2.23 "TANDEM SAR" means a SAR associated with and issued in connection with
an Option.

     2.24 RULES OF CONSTRUCTION.

     (a)  GOVERNING LAW.  The construction and operation of this Plan are
          governed by the laws of the State of Illinois.

     (b)  UNDEFINED TERMS.  Unless the context requires another meaning, any
          term not specifically defined in this Plan has the meaning given to it
          by the Code.

     (c)  HEADINGS.  All headings in this Plan are for reference only and are
          not to be utilized in construing the Plan.

     (d)  GENDER.  Unless clearly appropriate, all nouns of whatever gender
          refer indifferently to persons or objects of any gender.


                                     -4-
<PAGE>

     (e)  SINGULAR AND PLURAL.  Unless clearly inappropriate, singular terms
          refer also to the plural and VICE VERSA.

     (f)  SEVERABILITY.  If any provision of this Plan is determined to be
          illegal or invalid for any reason, the remaining provisions are to
          continue in full force and effect and to be construed and enforced as
          if the illegal or invalid provision did not exist, unless the
          continuance of the Plan in such circumstances is not consistent with
          its purposes.

3.   STOCK SUBJECT TO THE PLAN.

     Except as otherwise provided in Section 12, the aggregate number of shares
of Common Stock that may be issued under Options or as Restricted Stock, under
this Plan may not exceed Three Million (3,000,000) shares.  Reserved shares may
be either authorized but unissued shares or treasury shares, in the Board's
discretion.  If any awards hereunder shall terminate or expire, as to any number
of shares, new NSOs and Restricted Stock may thereafter be awarded with respect
to such shares.  The aggregate number of shares of Common Stock that may be
issued under Options, as Restricted Stock or upon which SARs or Phantom Stock
may be awarded to any one Participant may not exceed 500,000, as may be adjusted
pursuant to Section 12.

4.   ADMINISTRATION.

     The Plan is administered by the Committee.  In addition to any other powers
set forth in this Plan, the Committee has the following powers:

     (a)  to construe and interpret the Plan, including the power to remedy any
          ambiguities or inconsistencies in the Plan document;

     (b)  to establish, amend and rescind appropriate rules and regulations
          relating to the Plan;

     (c)  subject to the express provisions of the Plan, to determine the
          individuals who will receive awards of Options, Restricted Stock,
          Phantom Stock and/or SARs, the times when they will receive them, the
          number of shares to be subject to each award and the Option Price,
          payment terms, payment method, and expiration date applicable to each
          award;

     (d)  to contest on behalf of the Company or Participants, at the expense of
          the Company, any ruling or decision on any matter relating to the Plan
          or to any awards of NSOs, Restricted Stock, Phantom Stock and/or SARs;


                                     -5-
<PAGE>

     (e)  generally, to administer the Plan, and to take all such steps and make
          all such determinations in connection with the Plan and the awards of
          NSOs, Restricted Stock, Phantom Stock and/or SARs granted thereunder
          as it may deem necessary or advisable;

     (f)  to determine the form in which payment of a SAR or a Phantom Stock
          award granted hereunder will be made (i.e., cash, Common Stock or a
          combination thereof) or to approve a participant's election to receive
          cash in whole or in part in settlement of the SAR or Phantom Stock
          award; and

     (g)  to determine the form in which tax withholding under Section 15 of
          this Plan will be made.

5.   ELIGIBILITY.

     The Committee shall have the power to award Options, SARs, Restricted
Stock, and Phantom Stock.  Subject to the provisions of the Plan, the Committee
shall determine from time to time those employees, Directors and Officers of the
Company and Sales Representatives who shall be designated as Participants and
the number, if any, of Options, SARs, Restricted Stock, and Phantom Stock, or
any combination thereof, to be awarded to each such participant.

6.   TERMS AND CONDITIONS OF NON-QUALIFIED STOCK OPTION.

     The Committee may, in its discretion, grant NSOs to any Participant under
the Plan.  Each NSO shall be evidenced by an agreement between the Company and
the Participant.  Unless the Committee (in its discretion) determines otherwise,
each NSO agreement, in such form as is approved by the Committee, shall be
subject to the following terms and conditions and to such other terms and
conditions as the Committee may deem appropriate:

     (a)  OPTION PERIOD.  Each NSO will expire as of the earliest of:

          (i)       the date on which it is forfeited under the provisions of
                    Section 11;

          (ii)      the date three months after the Participant's termination of
                    employment, directorship or relationship with the Company,
                    as applicable, for any reason other than death; or

          (iii)     the date six months after the Participant's death.


                                     -6-
<PAGE>

     (b)  OPTION PRICE.  At the time of grant, the Committee will fix the Option
          Price, which will be no less than eighty-five percent (85%) of the
          Fair Market Value of the shares subject to the NSO on the Option Date.

     (c)  OTHER OPTION PROVISIONS.  The form of NSO authorized by the Plan may
          contain such other provisions as the Committee may from time to time
          determine.

7.   TERMS AND CONDITIONS OF STOCK APPRECIATION RIGHTS.

     The Committee may, in its discretion, grant a SAR to any Participant under
the Plan.  Each SAR shall be evidenced by an agreement between the Company and
the Participant, in such form as is approved by the Committee, and may be a
Naked SAR or a Tandem SAR.  Unless the Committee (in its discretion) determines
otherwise, each SAR awarded to Participants under the Plan shall be subject to
the following terms and conditions and to such other terms and conditions as the
Committee may deem appropriate:

     (a)  TANDEM SARS.  Tandem SARs shall terminate on the same date as the
          related NSO.  A Tandem SAR shall be exercisable only if the Fair
          Market Value of a share of Common Stock on the date of surrender
          exceeds the Fair Market Value of the Common Stock on the Option Date,
          if related to an NSO, and then shall be exercisable to the extent, and
          only to the extent, that the related NSO is exercisable.  A Tandem SAR
          shall entitle the Participant to whom it is granted the right to
          elect, so long as such Tandem SAR is exercisable and subject to such
          limitations as the Committee shall have imposed, to surrender any then
          exercisable portion of his related NSO, in whole or in part, and
          receive from the Company in exchange, without any payment of cash
          (except for applicable employee withholding taxes), that number of
          shares of Common Stock having an aggregate Fair Market Value on the
          date of surrender equal to the product of (i) the excess of the Fair
          Market Value of a share of Common Stock on the date of surrender over
          the per share Option Price under such NSO or the Fair Market Value of
          the Common Stock on the Option Date, if such SAR is related to an NSO
          and (ii) the number of shares of Common Stock subject to such NSO or
          portion thereof which is surrendered.  Any NSO or portion thereof
          which is surrendered shall no longer be exercisable.  The Committee,
          in its sole discretion, may allow the Company to settle all or part of
          the Company's obligation arising out of the exercise of a Tandem SAR
          by the payment of cash equal to the aggregate Fair


                                     -7-
<PAGE>

          Market Value of the shares of Common Stock which the Company would 
          otherwise be obligated to deliver.

     (b)  NAKED SARS.  Naked SARs shall terminate as provided in the
          Participant's SAR agreement.  The Committee may at the time of
          granting any Naked SAR add such conditions and limitations to the
          Naked SAR as it shall deem advisable, including but not limited to,
          limitations on the period within which the Naked SAR shall be
          exercisable and the maximum amount of appreciation to be recognized
          with regard to such Naked SAR.

     (c)  OTHER CONDITIONS.  If a Participant is subject to Section 16(a) and
          Section 16(b) of the Exchange Act, the Committee may at any time add
          such additional conditions and limitations to such SAR which, in its
          discretion, the Committee deems necessary or desirable in order to
          comply with such Section 16(a) or Section 16(b) and the rules and
          regulations issued thereunder, or in order to obtain any exemption
          therefrom.

8.   TERMS AND CONDITIONS OF RESTRICTED STOCK AWARDS.

     The Committee, in its discretion, may grant Restricted Stock to any
Participant under the Plan.  Each grant of Restricted Stock shall be evidenced
by an agreement between the Company and the Participant.  Unless the Committee
(in its discretion) determines otherwise, all shares of Common Stock awarded to
Participants under the Plan as Restricted Stock shall be subject to the
following terms and conditions and to such other terms and conditions as the
Committee may deem appropriate:

     (a)  RESTRICTED PERIOD.  Shares of Restricted Stock awarded to Participants
          may not be sold, transferred, pledged or otherwise encumbered before
          they vest.  Subject to the provisions of subparagraphs (b) and (c)
          below and any other restrictions imposed by law, any shares of
          Restricted Stock that vest will be transferred, to the Participant or,
          in the event of his death, to the beneficiary or beneficiaries
          designated by writing filed by the Participant with the Committee for
          such purpose or, if none, to his estate.  Delivery of shares in
          accordance with the preceding sentence shall be made within the
          thirty-day period after they vest.

     (b)  FORFEITURES.  A Participant shall forfeit all unpaid accumulated
          dividends and all shares of Restricted Stock which have not vested
          prior to the date that his employment, membership on the Board, if a
          Director, or relationship, if a Sales Representative with the Company
          is terminated for any reason.


                                     -8-
<PAGE>

     (c)  CERTIFICATES DEPOSITED WITH COMPANY.  Each certificate issued in
          respect of shares of Restricted Stock awarded under the Plan shall be
          registered in the name of the Participant and deposited with the
          Company.  Each such certificate shall bear the following (or a
          similar) legend:

          "The transferability of this certificate and the shares of stock
          represented hereby are subject to the terms and conditions (including
          forfeiture) relating to Restricted Stock contained in the HA-LO
          Industries, Inc. 1997 Stock Plan (Amended and Restated) and an
          agreement entered into between the registered owner and HA-LO
          Industries, Inc.  Copies of such Plan and agreement are on file at the
          principal office of HA-LO Industries, Inc."

     (d)  STOCKHOLDER RIGHTS.  Subject to the foregoing restrictions, each
          Participant shall have all the rights of a stockholder with respect to
          his shares of Restricted Stock including, but not limited to, the
          right to vote such shares.

     (e)  DIVIDENDS.  On each Common Stock dividend payment date, each
          Participant shall receive an amount equal to the dividend paid on that
          date on a share of Common Stock, multiplied by his number of shares of
          Restricted Stock.

9.   TERMS AND CONDITIONS OF PHANTOM STOCK.

     The Committee may, in its discretion, award Phantom Stock to any
Participant under the Plan.  Each award of Phantom Stock shall be evidenced by
an agreement between the Company and the Participant.  The Committee may at the
time of awarding any Phantom Stock add such additional conditions and
limitations to the Phantom Stock as it shall deem advisable, including, but not
limited to, the right for Participants to receive payments equivalent to
dividends paid on Common Stock, limitations on the period or periods within
which the Phantom Stock may be surrendered, and the maximum amount of
appreciation to be recognized with regard to such Phantom Stock.  If a
Participant is subject to Section 16(a) and Section 16(b) of the Exchange Act,
the Committee may at any time add such additional conditions and limitations to
such Phantom Stock which, in its discretion, the Committee deems necessary or
desirable in order to comply with such Section 16(a) or Section 16(b) and the
rules and regulations issued thereunder, or in order to obtain any exemption
therefrom.  An award of Phantom Stock shall entitle the Participant to whom it
is awarded the right to elect, so long as such Phantom Stock is vested and
subject to such limitations as the Committee shall have imposed, to surrender
any then vested portion of the Phantom


                                     -9-
<PAGE>

Stock, in whole or in part, and receive from the Company in exchange therefor 
the Fair Market Value on the date of surrender of the Common Stock to which 
the surrendered Phantom Stock relates in cash or in shares of Common Stock as 
the Committee may determine.  

10.  MANNER OF EXERCISE OF OPTIONS.

     To exercise an Option in whole or in part, a Participant (or, after his
death, his executor or administrator) must give written notice to the Committee,
stating the number of shares to which he intends to exercise the Option.  The
Company will issue the shares with respect to which the Option is exercised upon
payment in full of the Option Price.  Upon receipt of such notice, and prior to
issuance of shares, the Company may require the Participant (or after his death,
his executor or administrator) to pay to the Company any and all amounts which
the Participant may owe the Company on such date.  The Option Price may be paid
in cash, certified bank check or by delivery of irrevocable instructions to a
broker to promptly deliver to the Company the amount of sale or loan proceeds
necessary to pay for all Common Stock acquired through such exercise and any tax
withholding obligations resulting from such exercise.  At the discretion of the
Company, the Option Price may also be paid in shares of Common Stock having an
aggregate Fair Market Value, as determined on the date of delivery, equal to the
Option Price.  At the discretion of the Company, the Option Price may be paid in
shares of Common Stock which were received by the Participant upon the exercise
of one or more Options, including shares which the Participant directs the
Company to withhold for the purpose of paying the Option Price from shares the
Participant would have received upon the exercise of the Option.  At the
discretion of the Company, the Option Price may be paid in shares of Common
Stock which were received by the Participant as an award of Restricted Stock
under the Plan.  The Option Price may be paid by surrender of Tandem SARs equal
to the Option Price.  

11.  VESTING.

          (a)  A Participant may not exercise an Option or surrender a SAR or
     Phantom Stock until it has become vested.  The portion of an Option, SAR or
     Phantom Stock award that is vested depends upon the period that has elapsed
     since the Option Date.  The following schedule applies to any Options
     granted under this Plan, to Restricted Stock, SARs, and Phantom Stock
     awarded under this Plan unless the Committee establishes a different
     vesting schedule (as set forth in the agreement between the Participant and
     the Company that governs such award) at the time when an Option is granted
     or the Restricted Stock, SAR or Phantom Stock is awarded:


                                     -10-
<PAGE>

<TABLE>
<CAPTION>
          Number of Years
          Since Option Date                  Vested Percentage
          -----------------                  -----------------
          <S>                                <C>
          Fewer than one                            0%
          One but fewer than two                   20%
          Two but fewer than three                 40%
          Three but fewer than four                60%
          Four but fewer than five                 80%
          Five or more                            100%
</TABLE>

     If a Participant's employment with, or if a Director, his membership on the
     Board of, or if a Sales Representative, his relationship with, the Company
     terminates for any reason, he will be deemed to have forfeited, as of the
     date of such termination, any Options, Restricted Stock, SARs and/or
     Phantom Stock that are not yet vested as of such date.  A transfer from the
     Company to a subsidiary or affiliate, or VICE VERSA is not a termination of
     employment for purposes of this Plan.  Notwithstanding the vesting schedule
     contained herein or in the Participant's agreement, if the Participant's
     employment, or if a Director, his membership on the Board, or if a Sales
     Representative, his relationship is terminated for Cause, the Participant's
     Vested Percentage shall be 0%, and he shall forfeit all Options, SARs,
     Restricted Stock and/or Phantom Stock, automatically and without any action
     being required on the part of the Company, effective as of delivery of
     notice that his termination was for Cause.

          (b)  Notwithstanding the provisions of Section 11(a) or anything
     contained in a Participant's agreement to the contrary, upon a Change in
     Control all Option, Restricted Stock, SARs and/or Phantom Stock shall
     become 100% vested and immediately exercisable.

12.  ADJUSTMENTS TO REFLECT CHANGES IN CAPITAL STRUCTURE.

     If there is any change in the corporate structure or shares of the Company,
the Board of Directors may make any adjustments necessary to prevent accretion,
or to protect against dilution, in the number and kind of shares authorized by
the Plan and, with respect to outstanding Options, Restricted Stock, Phantom
Stock and/or SARs, in the number and kind of shares covered thereby and in the
applicable Option Price.  For the purpose of this Section 12, a change in the
corporate structure or shares of the Company includes, without limitation, any
change resulting from a recapitalization, stock split, stock dividend,
consolidation, rights offering, spin-off, reorganization, or liquidation and any
transaction in which shares of Common Stock are changed into or exchanged for a
different number or kind of shares of stock or other securities of the Company
or another corporation.


                                     -11-
<PAGE>

13.  NON-TRANSFERABILITY OF OPTIONS, SARS AND PHANTOM STOCK. 

     The Options and SARs granted or Phantom Stock awarded under the Plan are
not transferable, voluntarily or involuntarily, other than by will, by the laws
of descent and distribution or pursuant to a qualified domestic relations order
as defined in Section 414(p) of the Code.  During a Participant's lifetime, his
Options may be exercised only by him.

14.  RIGHTS AS STOCKHOLDER.

     No Common Stock may be delivered upon the exercise of any Option until full
payment has been made.  A Participant has no rights whatsoever as a stockholder
with respect to any shares covered by an Option until the date of the issuance
of a stock certificate for the shares.  A Participant who has been granted SARs
or Phantom Stock shall have no rights whatsoever as a stockholder with respect
to such SARs or Phantom Stock.

15.  WITHHOLDING TAX.

     The Company shall have the right to withhold in cash or shares of Common
Stock with respect to any payments made to Participants under the Plan any taxes
required by law to be withheld because of such payments.  Notwithstanding the
foregoing, with respect to a Participant subject to Section 16(a) or 16(b) of
the Exchange Act, all amounts required to be withheld upon either (i) the
vesting of Restricted Stock or (ii) the exercise of a SAR or surrender of
Phantom Stock which had a set duration and for which payment is made in Common
Stock, shall automatically be withheld in Common Stock otherwise deliverable to
the Participant and having a Fair Market Value determined on the date the income
is includable in the Participant's income equal to the amount of taxes required
to be withheld.

16.  NO RIGHT TO EMPLOYMENT. 

     Participation in the Plan will not give any Participant a right to be
retained as an employee of the Company, or any right or claim to any benefit
under the Plan, unless the right or claim has specifically accrued under the
Plan.

17.  AMENDMENT OF THE PLAN.

     The Board of Directors may from time to time amend or revise the terms of
this Plan in whole or in part and may without limitation, adopt any amendment
deemed necessary; provided, however, that no change in any award previously
granted to a Participant may be made that would impair the rights of the
Participant without the Participant's consent.


                                     -12-
<PAGE>

18.  CONDITIONS UPON ISSUANCE OF SHARES.

     An Option shall not be exercisable, a share of Common Stock shall not be
issued pursuant to the exercise of an Option, and Restricted Stock shall not be
awarded until such time as the award of Restricted Stock, exercise of such
Option and the issuance and delivery of such share pursuant thereto shall comply
with all relevant provisions of law, including, without limitation, the
Securities Act of 1933, as amended, the Exchange Act, the rules and regulations
promulgated thereunder, and the requirements of any stock exchange upon which
the shares of Common stock may then be listed, and shall be further subject to
the approval of counsel for the Company with respect to such compliance.  As a
condition to the exercise of an Option, the Company may require the person
exercising such Option to represent and warrant at the time of any such exercise
that the Common Stock is being purchased only for investment and without any
present intention to sell or distribute such shares if, in the opinion of
counsel for the Company, such a representation is required by any of the
aforementioned relevant provisions of law.

19.  EFFECTIVE DATE AND TERMINATION OF PLAN.

     19.01     EFFECTIVE DATE.  This Plan is effective as of January 1, 1997.

     19.02     TERMINATION OF THE PLAN.  The Board of Directors may terminate
the Plan at any time with respect to any shares that are not then subject to
Options or Restricted Stock.  Termination of the Plan will not affect the rights
and obligations of any Participant with respect to Options, SARs, Phantom Stock
or Restricted Stock awarded before termination.

20.  DIRECTOR STOCK OPTIONS.

     (a)  Each Director who is not otherwise an employee of the Company from and
          after the effective date of the Plan shall, at the first regularly
          scheduled meeting of the Board held after January 1 of each calendar
          year, automatically be granted NSOs to purchase ten thousand (10,000)
          shares of Common Stock having an exercise price per share equal to
          100% of the Fair Market Value of the Common Stock at the Option Date.

     (b)  Each Director's interest in any NSO granted pursuant to this Section
          20 shall vest ratably over a period of twelve months from the Option
          Date; provided, however, such NSO may not be exercised at any time
          prior to six months after the Option Date.  NSOs granted pursuant to
          this Section 20 shall expire ten years from the Option Date.


                                     -13-
<PAGE>

     (c)  In the event that the number of shares of Common Stock available for
          future grant under the Plan is insufficient to make all automatic
          grants required to be made on such date, then all non-employee
          Directors entitled to a grant on such date shall share ratably in the
          number of NSOs on shares available for grant under the Plan.

     (d)  The provisions of paragraph (a) of this Section 20 may not be amended
          more often than once every six months.  Except as expressly provided
          in this Section 20, any NSO granted hereunder shall be subject to the
          terms and conditions of the Plan if the grant were made pursuant to
          Section 6 hereof.


                                     -14-

<PAGE>

                                 EMPLOYMENT AGREEMENT

     This Agreement made as of the      day of         , 1997 (the "Effective
Date"), by and between HA-LO Industries, Inc., an Illinois corporation
("Employer"), and Lou Weisbach ("Executive").

     WHEREAS, in consideration of the employment of Executive with Employer and
other good and valuable consideration the receipt of which is hereof
acknowledged, Executive and Employer agree to execute and be bound by this
Agreement.

     NOW, THEREFORE, in consideration of the foregoing premises and the promise
and covenants contained herein the parties agree as follows:

     1.   RECITALS.  Each of the above recitals are incorporated in this
Agreement and are binding upon the parties hereof.

     2.   EMPLOYMENT.  Employer hereby employs Executive, and Executive hereby
accepts employment as President and Chief Executive Officer of Employer on the
terms and conditions set forth herein.

     3.   TERM.  Subject to the provisions for termination hereinafter provided,
the initial term of this Agreement shall be for a term of five (5) years
commencing as of the Effective Date (such period, or any extensions thereof,
being the "Term"); as of each one (1) year anniversary of the Effective Date,
the duration of the Term shall automatically be extended for successive one (1)
year periods such that the term of this Agreement is restored to five (5) years,
unless either party elects not to so extend the Term and gives notice to the
other party at least sixty (60) days

                                       - 1 -
<PAGE>

prior to such one (1) year anniversary of the Effective Date of its election 
not to so extend.

     4.   DUTIES OF EXECUTIVE.  Executive shall perform, on a full-time best
efforts basis, such duties commensurate with his position and experience as
shall be assigned to him from time to time by the Board of Directors of the
Employer.

     5.   COMPENSATION AND BENEFITS.  

               (a)  Employer shall pay to Executive salary at an initial annual
     rate of Five Hundred Thousand Dollars ($500,000.00) per year, payable
     monthly, on the last day of each calendar month or upon such other
     frequency as the parties hereto shall agree ("Base Pay").  Subject to the
     termination of the Term of this Agreement by Employer prior to the
     conclusion of the Term, the Executive shall be guaranteed the monthly
     payments of the Base Pay during the Term.  The Base Pay may be increased
     from time to time by the Board of Directors in its sole discretion.

               (b)  BONUS AND ADDITIONAL COMPENSATION.  Executive shall be
     entitled to such bonus payments and additional compensation, based upon
     such profit objectives as are established by the Board of Directors of the
     Employer (or an authorized committee thereof), in such forms and at such
     times as the Board of Directors of the Employer shall determine from time
     to time in its sole discretion, including but not limited to the Employer's
     Management Incentive Plan.

               (c)  FRINGE BENEFITS.  Employer shall provide to

                                       - 2 -
<PAGE>

     Executive such employee fringe benefits as are generally provided for 
     employees of Employer similarly situated to Executive, including all 
     fringe benefits made available to Executive by Employer on or prior to
     the Effective Date (including but not limited to medical, dental,
     disability and life insurance for Executive and Executive's family, as 
     applicable (the "Welfare Plans").  Executive shall be entitled to take
     such annual vacation at such time and in such amounts as are consistent
     with the Executive's prior practice as an employee of Employer.

     6.   EXPENSE REIMBURSEMENT.  Executive shall be entitled to reimbursement
by the Employer for all reasonable and customary travel and other business
expenses incurred by Executive in carrying out his duties under this Agreement,
including but not limited to, gas, oil, automobile insurance, repairs and
maintenance, parking expenses, tolls, lodgings and meals, while performing
services, and other transportation expenses.

     7.   TERMINATION.  This Agreement shall be terminated on the earliest to
occur of (i) the expiration of the Term; (ii) the mutual agreement of Employer
and Executive; (iii) the death of the Executive; (iv) the permanent disability
of the Executive as herein defined; (v) the dismissal of Executive for "cause"
as hereinafter defined or (vi) by the Executive, upon the occurrence of a
"change of control" (as herein defined).  Upon any termination of the term of
this Agreement, Executive shall promptly deliver to the Employer (without
retaining any copies thereof) all the forms, brochures,

                                       - 3 -

<PAGE>

project materials, sales materials, manuals, letterhead, business cards or 
any other written or printed materials relating to the business of the 
Employer.

          Executive shall be deemed to be "permanently disabled" hereunder if it
is determined by a physician selected by the Employer, with the reasonable
approval of Executive, which physician is on the staff of a hospital associated
with a medical school and located in Cook or Lake County, Illinois, that the
Executive is suffering from a mental, physical or emotional disability or
condition which is reasonably expected to last for two hundred and ten (210)
days or more, and which prevents Executive from fully performing his duties
hereunder.

          The Employer shall be deemed to have "cause" to dismiss Executive from
employment by the Employer hereunder upon the occurrence of any of the
following:  (i) Executive's conviction of a felony; (ii) Executive's engagement
an illegal conduct tending to place Executive or Employer in disrepute; or (iii)
upon thirty (30) days prior written notice to Executive by Employer, upon
Executive's breach of, and failure to cure, any other material provision of this
Agreement.

     8.   CHANGE OF CONTROL.

          (a)  For purposes hereof, a change in control means, the occurrence of
     any one of the following events:

               i)   any consolidation or merger of the Employer wherein the
          Employer is not the continuing or surviving corporation or which
          contemplates that all or

                                       - 4 -
<PAGE>

          substantially all of the business and/or assets of the Employer shall
          be controlled by another corporation or a recapitalization in which 
          the current controlling stockholders do not continue to be the
          controlling stockholders;

               ii)  any sale, lease, exchange or transfer (in one transaction or
          series of related transactions) of all or substantially all of the
          assets of the Employer;

               iii) approval by the shareholders of the Employer of any plan or
          proposal for the liquidation or dissolution of the Employer, unless
          such plan or proposal is abandoned within 60 days following such
          approval;

               iv)  any "person" (as such term is used in Sections 13(d) and
          14(d)(2) of the Exchange Act), other than a person who is a
          stockholder of the Employer on the Effective Date, who shall become
          the beneficial owner of securities of the Employer representing more
          than 50% of the combined voting power of the Employer's then
          outstanding securities ordinarily having the right to vote in the
          election of directors;

               v)   any sale, exchange or transfer (other than transfers to
          affiliated entities, i.e. entities controlling, controlled by or under
          common control with, the transferor) of securities of the Employer
          representing more than 50% of (i) the total fair market value of the
          Employer's then outstanding equity

                                       - 5 -
<PAGE>

          securities, or (ii) the combined voting power of the Employer's then 
          outstanding securities ordinarily having the right to vote in the
          election of directors, whether pursuant to a tender or exchange 
          offer, open market offering, purchase or sale, privately negotiated
          purchase and sale or otherwise; or 

               vi)  if during a period of two consecutive years from the
          Effective Date, individuals who at the beginning of such period
          constituted the directors of the Employer cease for any reason to
          constitute a majority thereof (unless the election, or nomination for
          election by the Employer's stockholders, of each director of the
          Employer first elected during such period was approved by a vote of at
          least a majority of the directors then still in office who were
          directors at the beginning of any such period).

          (b)  For a twenty-four (24) month period after the termination hereof
     by the Executive in the event of a change of control, Employer shall
     provide for the Executive and the Executive's family with benefits no less
     favorable than under the Welfare Plans immediately prior to the
     termination.  Benefits otherwise receivable by the Executive (or the
     Executive's family) pursuant to this Section shall be reduced to the extent
     comparable benefits are actually received by or made available to the
     Executive from a subsequent employer without cost during such period
     following the Executive's

                                       - 6 -
<PAGE>

     termination of employment. 

     9.   SEVERABILITY.  Each of the terms and provisions of this Agreement is
to be deemed severable in whole or in part and, if any term or provision of the
application thereof in any circumstances should be invalid, illegal or
unenforceable, the remaining terms and provisions or the application thereof to
circumstances other than those as to which it is held invalid, illegal or
unenforceable, shall not be affected thereby and shall remain in full force and
effect.

     10.  BINDING AGREEMENT.  This Agreement shall be binding upon the parties,
their heirs, successors, personal representatives and assigns.  Employer may
assign this Agreement to any successor in interest to the business, or part
thereof, of Employer.  Executive may not assign any of his obligations or duties
hereunder.

     11.  CONTROLLING LAW AND JURISDICTION.  This Agreement shall be governed by
and interpreted and construed according to the laws of the State of Illinois. 
Executive hereby consents to the jurisdiction of the state and federal courts in
Illinois in the event that any disputes arise under this Agreement.

     12.  ENTIRE AGREEMENT.  This instrument contains the entire agreement of
the parties with regard to the subject matter hereof, may not be changed orally,
but only by an agreement in writing signed by the parties hereto.

     13.  FAILURE TO ENFORCE.  The failure to enforce any of the provisions of
this Agreement shall not be construed as a waiver of such provisions.  Further,
any express waiver by any party with 

                                       - 7 -
<PAGE>

respect to any breach of any provision hereunder by any other party shall not 
constitute a waiver of such party's right to thereafter fully enforce each 
and every provision of the Agreement.

     14.  SURVIVAL.  The obligations contained in this Agreement shall survive
the termination, for any reason whatsoever, for cause or otherwise, of
Executive's employment with the Employer.

     15.  HEADINGS.  All numbers and heading of paragraphs are for reference
only and are not intended to qualify, limit or otherwise affect the meaning or
interpretation of any paragraph.

     16.  NOTICES.  All notices which are required, permitted or contemplated
hereunder to be given or made shall be given or made in writing by certified
mail (return receipt requested) to the Employer at 5980 West Touhy Avenue,
Niles, Illinois 60714, Attention:  Board of Directors, and to the Executive at
2670 Point Lane, Highland Park, Illinois 60035.

     17.  GENDER.  The masculine, feminine or neuter pronouns used herein shall
be interpreted without regard to gender, and the use of the singular or plural
shall be deemed to include the other whenever the context so requires.

     WHEREFORE, the parties have executed this Agreement on the date and year
first above written.

EMPLOYER                           EXECUTIVE


HA-LO INDUSTRIES, INC.


By:____________________________    ___________________________________________
     Its:______________________    Lou Weisbach

                                       - 8 -

<PAGE>

                                 EMPLOYMENT AGREEMENT

     This Employment Agreement ("Agreement"), made and entered into effective as
of the 1st day of January, 1998 (the "Effective Date"), by and between HA-LO
INDUSTRIES, INC., an Illinois corporation with offices located at 5980 West
Touhy Avenue, Niles, Illinois 60714 ("Employer"), and RICHARD A. MAGID, a
resident of Illinois ("Employee").

     WHEREAS, Employee is the Chief Operating Officer, Vice President and
Treasurer of Employer; and

     WHEREAS, in consideration of the employment of Employee with Employer and
other good and valuable consideration, the receipt and sufficiency of which is
hereby mutually acknowledged, Employee and Employer agree to execute and be
bound by this Agreement;

     NOW, THEREFORE, in consideration of the foregoing premises and the
agreements and covenants of the parties contained herein, the parties, intending
to be legally bound, hereby agree as follows:

     1.   ALL PRIOR AGREEMENTS SUPERSEDED.  This Agreement constitutes the
entire agreement between the parties concerning the employment of Employee by
Employer, and supersedes all prior and contemporaneous agreements between
Employer and Employee relating to the subject matter hereof.

     2.   EMPLOYMENT.  On the terms and subject to the conditions set forth
herein, Employer hereby employs Employee, and Employee hereby accepts employment
from Employer, as the Chief Operating Officer, Vice President and Treasurer of
Employer.  If, during the term of this Agreement, Employee is removed from any
titled office maintained with Employer (whether by action of Employer's Board of
Directors or otherwise) then, unless Employer simultaneously terminates this
Agreement, Employee and Employer shall continue to be bound by the terms and
conditions hereof, and such removal shall not constitute grounds for a breach
under, or termination (including constructive termination) of, this Agreement. 

     3.   TERM.  Subject to the provisions for termination hereinafter provided,
the initial term of this Agreement shall be for a term of three (3) years,
commencing as of the Effective Date and ending December 31, 2000 (such period,
or any extensions thereof being the "Term"); provided, however, that as of
December 31, 2000, the Term shall be automatically extended for successive one
(1) calendar year periods, unless either party elects not to so extend the Term
and gives written notice to the other party at least ninety (90) days prior to
such scheduled termination date of their election not to so extend.

<PAGE>

     4.   DUTIES OF EMPLOYEE.  Employee shall perform, on a full-time and best
efforts basis, such duties commensurate with his position and experience as
shall be assigned to him from time to time by the President or Board of
Directors of Employer.  As part of his duties hereunder, Employee agrees to
serve as an officer and director of Employer and of such subsidiaries and
affiliates of Employer to which Employee is elected.

     5.   COMPENSATION AND BENEFITS.  

          (a)  For the three (3) month period commencing on the Effective Date,
     Employer shall pay to Employee a salary at the initial annual rate of Two
     Hundred Seventy-Five Thousand Dollars ($275,000), in equal installments on
     the last day of each month or at such other frequency as the parties hereto
     shall agree ("Base Pay").  As of April 1, 1998, Employee's Base Pay shall
     increase to Three Hundred Thousand Dollars ($300,000).  The Base Pay may
     also be increased from time to time by the Compensation Committee of the
     Board of Directors of Employer, in its sole discretion.

          (b)  BONUS COMPENSATION.  Employee shall be entitled to receive bonus
     compensation structured to reward Employee for excellent performance in an
     annual amount, in accordance with the Employer's management incentive
     plan(s) based upon such of Employer's profit and other financial objectives
     as are established by the Compensation Committee of the Board of Directors
     of Employer, in such payment forms and at such times as it shall determine
     from time to time in its sole discretion.

          (c)  FRINGE BENEFITS.  Employer shall provide to Employee such other
     employee fringe benefits as are generally provided for the executive
     employees of Employer, including all fringe benefits made available to
     Employee by Employer on or prior to the Effective Date.  Employee shall be
     entitled to annual vacation during such period(s) and in such time
     increments as are consistent with Employee's prior practices as an
     executive employee of Employer.

     6.   EXPENSE REIMBURSEMENT.  Employee shall be entitled to reimbursement by
Employer for all reasonable and customary travel and other business expenses
incurred by Employee in carrying out his duties under this Agreement, including
but not limited to, telephone, computer, fax machine and transportation
expenses.

     7.   TERMINATION.  This Agreement shall be terminated on the earliest to
occur of (i) the expiration of the Term; (ii) the mutual agreement of Employer
and Employee; (iii) the death of the Employee; (iv) the permanent disability of
the Employee, or (v) the dismissal of Employee for "cause" (as hereinafter
defined).  Upon any termination of the Term of this Agreement, Employee shall

                                       -2-
<PAGE>

promptly deliver to Employer (i) without retaining any copies thereof, all the
forms, brochures, business records, project materials, sales materials, manuals,
letterhead, business cards or any other written or printed materials relating to
the business of Employer, and (ii) any computers, telephones, fax machines,
automobiles, or other personal property owned by Employer and in the possession
of Employee.  

     Employee shall be deemed to be "permanently disabled" hereunder if it is
determined by a physician selected by Employer, with the reasonable approval of
Employee, which physician is on the staff of a hospital associated with a
medical school and located in Cook or Lake County, Illinois, that Employee is
suffering from a mental, physical or emotional disability or condition which is
reasonably expected to last for two hundred seventy (270) days or more, and
which prevents Employee from performing substantially all of his duties
hereunder.

     Employer shall be deemed to have "cause" to dismiss Employee from
employment upon the occurrence of any of the following: (i) Employee's
conviction of a felony; (ii) Employee's engagement in illegal conduct tending to
place Employee or Employer in disrepute; or (iii) upon thirty (30) days prior
written notice to Employee by Employer, upon Employee's breach of, and failure
to cure, any other material provision of this Agreement.  

     8.  EMPLOYEE'S COVENANTS NOT TO COMPETE.  Employee covenants that during
the term of this Agreement and for a period of one (1) year thereafter, he shall
not, except as an employee of Employer, directly or indirectly, on his own
account, or as an employee, consultant, agent, partner, joint venturer, owner or
officer of any other person, firm, partnership, corporation or entity, or in any
other capacity, conduct, engage in, or aid or assist anyone in the conduct of a
business which is competitive to that of Employer, or in which advertising
specialty and premium merchandise is sold to customers anywhere in the United
States; provided, however, that the foregoing covenants shall be of no force or
effect in the event Employer (i) violates the terms of this Agreement, (ii)
terminates Employee as an employee other than for cause, or (iii) reduces the
compensation paid to Employee.

     9.   CONFIDENTIALITY.  Employee acknowledges that by virtue of his
employment with Employer, he has been and/or will be exposed to or has had or
will have access to confidential information regarding Employer's business,
including but not limited to, trade secrets and proprietary information, all of
which are proprietary to Employer.  Employee further acknowledges that it would
be possible for an employee, upon termination of his association with Employer,
to use the knowledge or information obtained while working for or with Employer
to benefit other individuals or entities.  Employee acknowledges that Employer
has expended considerable time and resources in the development and/or purchase

                                       -3-
<PAGE>

of certain confidential information used in connection with Employer's business,
including, without limitation, Employer's computer programs and computer
software, accounting methodologies, pricing systems, cost of goods sold,
manufacturing and assembly processes, designs, product margins, customer lists
or records, customer information, customer mark-ups, information regarding
suppliers and vendors, use and utilization of patents, trademarks, trade names,
copyrights, confidential information and trade secrets of Employer or third
parties, marketing techniques, systems and networks of distribution, supplier
information, product content, product mix, inventions and, generally, the
confidential information of Employer which gives, or may give, Employer an
advantage in the marketplace against its competitors (all of the foregoing being
herein referred to collectively as "Proprietary Information"), and which have
been disclosed to or learned by Employee solely for the purpose of Employee's
employment with Employer.  Employee acknowledges that Employer's Proprietary
Information constitutes a proprietary and exclusive interest of Employer, and,
therefore, Employee agrees that during the term of his employment and for a
period of sixty (60) months after the termination of Employee's employment with
Employer, for any reason whatsoever, Employee shall hold and keep secret the
Proprietary Information as described herein, as to which Employee is now or any
time during his employment shall become informed, and Employee shall not
directly or indirectly disclose any such information to any person, firm, court,
governmental agency or corporation or use the same except in connection with the
business and affairs of Employer.

     10.  REMEDIES.  Employee acknowledges that compliance with the restrictive
covenants set forth in Paragraphs 8 and 9 herein is necessary to protect the
business, goodwill and Proprietary Information of Employer and that a breach of
these restrictions will irreparably and continually damage Employer for which
money damages may not be adequate.  Consequently, Employee agrees that, in the
event that he breaches or threatens to breach any of these covenants, Employer
shall be entitled to both (1) a temporary, preliminary or permanent injunction
in order to prevent the continuation of such harm and (2) money damages insofar
as they can be determined.  Nothing in this agreement, however, shall be
construed to prohibit Employer from also pursuing any other remedy, the parties
having agreed that all remedies are to be cumulative.  The parties expressly
agree that Employer may, in its sole discretion, choose to enforce the
restrictive covenants in Paragraphs 8 and 9 hereof, in part, or to enforce any
of said restrictive covenants to a lesser extent than that set forth herein.  As
money damages for the period of time during which Employee violates these
covenants, Employer shall be entitled to recover, including, without limitation,
the amount of fees, compensation or other remuneration earned by Employee as a
result of any such breach.

                                       -4-
<PAGE>

     11.  SEVERABILITY.  Each of the terms and provisions of this Agreement is
to be deemed severable in whole or in part and, if any term or provision of the
application thereof in any circumstances should be invalid, illegal or
unenforceable, the remaining terms and provisions or the application thereof to
circumstances other than those as to which it is held invalid, illegal or
unenforceable, shall not be affected thereby and shall remain in full force and
effect.

     12.  BINDING AGREEMENT.  This Agreement shall be binding upon the parties,
their heirs, successors, personal representatives and assigns.  Employer may
assign this Agreement to any successor in interest to the business, or part
thereof, of Employer.  Employee may not assign any of his obligations or duties
hereunder.

     13.  CONTROLLING LAW AND JURISDICTION.  This Agreement shall be governed by
and interpreted and construed according to the laws of the State of Illinois. 
Employee hereby consents to the jurisdiction of the state and federal courts in
Illinois in the event that any disputes arise under this Agreement.

     14.  ENTIRE AGREEMENT.  This instrument contains the entire agreement of
the parties with regard to the subject matter hereof, may not be changed orally,
but only by an agreement in writing signed by the parties hereto.

     15.  FAILURE TO ENFORCE.  The failure to enforce any of the provisions of
this Agreement shall not be construed as a waiver of such provisions.  Further,
any express waiver by any party with respect to any breach of any provision
hereunder by any other party shall not constitute a waiver of such party's right
to thereafter fully enforce each and every provision of the Agreement.

     16.  SURVIVAL.  The obligations contained in this Agreement shall survive
the termination, for any reason whatsoever, for cause or otherwise, of
Employee's employment with the Employer.

     17.  HEADINGS.  All numbers and heading of paragraphs are for reference
only and are not intended to qualify, limit or otherwise affect the meaning or
interpretation of any paragraph.

     18.  NOTICES.  All notices which are required, permitted or contemplated
hereunder to be given or made shall be given or made in writing by certified
mail (return receipt requested) to Employer and Employee, respectively, at the
addresses shown in the Preamble, or to such other address as either party may
inform the other in writing.

     19.  GENDER.  The masculine, feminine or neuter pronouns used herein shall
be interpreted without regard to gender, and the use of the singular or plural
shall be deemed to include the other whenever the context so requires.

                                       -5-
<PAGE>

     WHEREFORE, the parties have executed this Agreement on the date and year
first above written.


EMPLOYER:                          EMPLOYEE:


HA-LO INDUSTRIES, INC.



By:____________________________    ___________________________________________
   Its:________________________    Richard A. Magid

                                       -6-

<PAGE>
                                AGREEMENT


     AGREEMENT by and between HA-LO Industries, Inc., an Illinois banking
corporation (the "Company"), and 1~ (the "Executive"), dated as of the
____ day of _____________, 1997.

     The Board of Directors of the Company (the "Board"), has determined that it
is in the best interests of the Company and its shareholders to assure that the
Company will have the continued dedication of the Executive, notwithstanding the
possibility, threat or occurrence of a Change of Control (as defined in Section
2) of the Company.  The Board believes it is imperative to diminish the
inevitable distraction of the Executive by virtue of the personal uncertainties
and risks created by a pending or threatened Change of Control and to encourage
the Executive's full attention and dedication to the Company currently and in
the event of any threatened or pending Change of Control, and to provide the
Executive with compensation and benefits arrangements upon a Change of Control
which ensure that the compensation and benefits expectations of the Executive
will be satisfied and which are competitive with those of other corporations. 
Therefore, in order to accomplish these objectives, the Board has caused the
Company to enter into this Agreement.

     NOW, THEREFORE, IT IS HEREBY AGREED AS FOLLOWS:

     1.   CERTAIN DEFINITIONS.

          (a)  The "Effective Date" shall mean the first date during the Change
     of Control Period (as defined in Section 1(b)) on which a Change of Control
     occurs.  Anything in this Agreement to the contrary notwithstanding, if a
     Change of Control occurs and if the Executive's employment with the Company
     is terminated prior to the date on which the Change of Control occurs, and
     if it is reasonably demonstrated by the Executive that such termination of
     employment (i) was at the request of a third party who has taken steps
     reasonably calculated to effect the Change of Control or (ii) otherwise
     arose in connection with or anticipation of the Change of Control, then for
     all purposes of this Agreement the "Effective Date" shall mean the date
     immediately prior to the date of such termination of employment.

          (b)  The "Change of Control Period" shall mean the period commencing
     on the date hereof and ending on December 31, 1999; provided, however, that
     commencing January 1, 1999, and on each annual anniversary of such date
     (such date and each annual anniversary thereof shall be hereinafter
     referred to as the "Renewal Date"), the Change of Control Period shall be
     automatically extended so as to terminate two years from such Renewal Date,
     unless at least 60 days prior to the Renewal Date the Company shall give
     notice to the Executive that the Change of Control Period shall not be so
     extended.


<PAGE>


     2.   CHANGE OF CONTROL.  For the purpose of this Agreement, a "Change of
Control" shall mean:

          (a)  The acquisition by any individual, entity or group (within the
     meaning of Section 13(d)(3) or 14(d)(2) of the Securities Exchange Act of
     1934, as amended (the "Exchange Act")) (a "Person") of beneficial ownership
     (within the meaning of Rule 13d-3 promulgated under the Exchange Act) of
     30% or more of either (i) the then outstanding shares of common stock of
     the Company (the "Outstanding Company Common Stock") or (ii) the combined
     voting power of the then outstanding voting securities of the Company
     entitled to vote generally in the election of directors (the "Outstanding
     Company Voting Securities"); provided, however, that the following
     acquisitions shall not constitute a Change of Control:  (i) any acquisition
     directly from the Company (excluding an acquisition by virtue of the
     exercise of a conversion privilege) to a Person whose holdings do not
     exceed 40% of the Outstanding Company Stock or the Outstanding Company
     Voting Securities prior to or after such transaction, (ii) any acquisition
     by the Company, (iii) any acquisition by any employee benefit plan (or
     related trust) sponsored or maintained by the Company or any corporation
     controlled by the Company or (iv) any acquisition by any corporation
     pursuant to a reorganization, merger or consolidation, if, following such
     reorganization, merger or consolidation, the conditions described in
     clauses (i) and (ii) of subsection (c) of this Section 2 are satisfied;

          (b)  Individuals who, as of the date hereof, constitute the Board (the
     "Incumbent Board") cease for any reason to constitute at least a majority
     of the Board; provided, however, that any individual becoming a director
     subsequent to the date hereof whose election, or nomination for election by
     the Company's shareholders, was approved by a vote of at least a majority
     of the directors then comprising the Incumbent Board shall be considered as
     though such individual were a member of the Incumbent Board, but excluding,
     for this purpose, any such individual whose initial assumption of office
     occurs as a result of either an actual or threatened election contest (as
     such terms are used in Rule 14a-11 of Regulation 14A promulgated under the
     Exchange Act) or other actual or threatened solicitation of proxies or
     consents by or on behalf of a Person other than the Board; 

          (c)  Approval by the shareholders of the Company of a reorganization,
     merger or consolidation, in each case (with respect to such transactions
     effecting the Company), unless, following such reorganization, merger or
     consolidation, (i) more than 60% of, respectively, the then outstanding
     shares of common stock of the corporation resulting from such
     reorganization, merger or consolidation and the combined 


                                       -2-
<PAGE>


     voting power of the then outstanding voting securities of such 
     corporation entitled to vote generally in the election of directors is 
     then beneficially owned, directly or indirectly, by all or substantially 
     all of the individuals and entities who were the beneficial owners, 
     respectively, of the Outstanding Company Common Stock and Outstanding 
     Company Voting Securities immediately prior to such reorganization, 
     merger or consolidation in substantially the same proportions as their 
     ownership, immediately prior to such reorganization, merger or 
     consolidation, of the Outstanding Company Common Stock and Outstanding 
     Company Voting Securities, as the case may be, and (ii) at least a 
     majority of the members of the board of directors of the corporation 
     resulting from such reorganization, merger or consolidation were members 
     of the Incumbent Board at the time of the execution of the initial 
     agreement providing for such reorganization, merger or consolidation; or

          (d)  Approval by the shareholders of the Company of (i) a complete
     liquidation or dissolution of the Company or (ii) the sale or other
     disposition of all or substantially all of the assets of the Company, other
     than to a corporation, with respect to which following such sale or other
     disposition, (A) more than 60% of, respectively, the then outstanding
     shares of common stock of such corporation and the combined voting power of
     the then outstanding voting securities of such corporation entitled to vote
     generally in the election of directors is then beneficially owned, directly
     or indirectly, by all or substantially all of the individuals and entities
     who were the beneficial owners, respectively, of the Outstanding Company
     Common Stock and Outstanding Company Voting Securities immediately prior to
     such sale or other disposition in substantially the same proportion as
     their ownership, immediately prior to such sale or other disposition, of
     the Outstanding Company Common Stock and Outstanding Company Voting
     Securities, as the case may be, and (B) at least a majority of the members
     of the board of directors of such corporation were members of the Incumbent
     Board at the time of the execution of the initial agreement or action of
     the Board providing for such sale or other disposition of assets of the
     Company.

     3.   EMPLOYMENT PERIOD.  The Company hereby agrees to continue the
Executive in its employ, and the Executive hereby agrees to remain in the employ
of the Company, in accordance with the terms and provisions of this Agreement,
for the period commencing on the Effective Date and ending on the eighteen month
anniversary of such date (the "Employment Period").


                                         -3-
<PAGE>

     4.   TERMS OF EMPLOYMENT.

          (a)  POSITION AND DUTIES.

               (i)  During the Employment Period, (A) the Executive's position,
          authority, duties and responsibilities shall be at least commensurate
          in all material respects with the most significant of those held,
          exercised and assigned at any time during the 90-day period
          immediately preceding the Effective Date and (B) the Executive's
          services shall be performed at the location where the Executive was
          employed immediately preceding the Effective Date or any office which
          is the headquarters of the Company and is less than 25 miles from such
          location.

               (ii) During the Employment Period, and excluding any periods of
          vacation and sick leave to which the Executive is entitled, the
          Executive agrees to devote reasonable attention and time during normal
          business hours to the business and affairs of the Company and, to the
          extent necessary to discharge the responsibilities assigned to the
          Executive hereunder, to use the Executive's reasonable best efforts to
          perform faithfully and efficiently such responsibilities.  During the
          Employment Period it shall not be a violation of this Agreement for
          the Executive to (A) serve on corporate, civic or charitable boards or
          committees, (B) deliver lectures, fulfill speaking engagements or
          teach at educational institutions and (C) manage personal investments,
          so long as such activities do not significantly interfere with the
          performance of the Executive's responsibilities as an employee of the
          Company in accordance with this Agreement.  It is expressly understood
          and agreed that to the extent that any such activities have been
          conducted by the Executive prior to the Effective Date, the continued
          conduct of such activities (or the conduct of activities similar in
          nature and scope thereto) subsequent to the Effective Date shall not
          thereafter be deemed to interfere with the performance of the
          Executive's responsibilities to the Company.

          (b)  COMPENSATION.

               (i)    BASE SALARY.  During the Employment Period, the Executive
          shall receive an annual base salary ("Annual Base Salary"), which
          shall be paid in equal installments on a monthly basis, at least equal
          to twelve times the highest monthly base salary paid or payable to the
          Executive by the Company and its affiliated companies in respect of
          the twelve-month period immediately preceding the month in which the
          Effective Date occurs.  


                                          -4-
<PAGE>


          During the Employment Period, the Annual Base Salary shall be 
          reviewed at least annually and shall be increased at any time and 
          from time to time as shall be substantially consistent with 
          increases in base salary generally awarded in the ordinary course 
          of business to other peer executives of the Company and its 
          affiliated companies.  Any increase in Annual Base Salary shall not 
          serve to limit or reduce any other obligation to the Executive 
          under this Agreement.  Annual Base Salary shall not be reduced 
          after any such increase and the term Annual Base Salary as utilized 
          in this Agreement shall refer to Annual Base Salary as so 
          increased.  As used in this Agreement, the term "affiliated 
          companies" shall include any company controlled by, controlling or 
          under common control with the Company.

               (ii)   ANNUAL BONUS.  In addition to Annual Base Salary, the
          Executive shall be awarded, for each fiscal year ending during the
          Employment Period, an annual bonus (the "Annual Bonus") in cash at
          least equal to the average annualized (for any fiscal year consisting
          of less than twelve full months or with respect to which the Executive
          has been employed by the Company for less than twelve full months)
          bonus paid or payable, including by reason of any deferral, to the
          Executive by the Company and its affiliated companies in respect of
          the three fiscal years immediately preceding the fiscal year in which
          the Effective Date occurs.  Each such Annual Bonus shall be paid no
          later than the end of the third month of the fiscal year next
          following the fiscal year for which the Annual Bonus is awarded,
          unless the Executive shall elect to defer the receipt of such Annual
          Bonus.

               (iii)  INCENTIVE, SAVINGS AND RETIREMENT PLANS.  During the
          Employment Period, the Executive shall be entitled to participate in
          all incentive, savings and retirement plans, practices, policies and
          programs (including without limited to deferred compensation,
          incentive stock option and stock appreciation rights plans and
          agreements) applicable generally to other peer executives of the
          Company and its affiliated companies, but in no event shall such
          plans, practices, policies and programs provide the Executive with
          incentive opportunities (measured with respect to both regular and
          special incentive opportunities, to the extent, if any, that such
          distinction is applicable), savings opportunities and retirement
          benefit opportunities, in each case, less favorable, in the aggregate,
          than the most favorable of those provided by the Company and its
          affiliated companies for the Executive under such plans, practices,
          policies and programs as in effect at any time during the 90-day
          period immediately preceding the 


                                          -5-
<PAGE>


          Effective Date or if more favorable to the Executive, those provided 
          generally at any time after the Effective Date to other peer 
          executives of the Company and its affiliated companies.

               (iv)   WELFARE BENEFIT PLANS.  During the Employment Period, the
          Executive and/or the Executive's family, as the case may be, shall be
          eligible for participation in and shall receive all benefits under
          welfare benefit plans, practices, policies and programs provided by
          the Company and its affiliated companies (including, without
          limitation, medical, prescription, dental, disability, salary
          continuance, employee life, group life, accidental death and travel
          accident insurance plans and programs) to the extent applicable
          generally to other peer executives of the Company and its affiliated
          companies, but in no event shall such plans, practices, policies and
          programs provide the Executive with benefits which are less favorable,
          in the aggregate, than the most favorable of such plans, practices,
          policies and programs in effect for the Executive at any time during
          the 90-day period immediately preceding the Effective Date or, if more
          favorable to the Executive, those provided generally at any time after
          the Effective Date to other peer executives of the Company and its
          affiliated companies.

               (v)    EXPENSES.  During the Employment Period, the Executive 
          shall be entitled to receive prompt reimbursement for all reasonable
          employment expenses incurred by the Executive in accordance with the
          most favorable policies, practices and procedures of the Company and
          its affiliated companies in effect for the Executive at any time
          during the 90-day period immediately preceding the Effective Date or,
          if more favorable to the Executive, as in effect generally at any time
          thereafter with respect to other peer executives of the Company and
          its affiliated companies.

               (vi)   FRINGE BENEFITS.  During the Employment Period, the
          Executive shall be entitled to fringe benefits in accordance with the
          most favorable plans, practices, programs and policies of the Company
          and its affiliated companies in effect for the Executive at any time
          during the 90-day period immediately preceding the Effective Date or,
          if more favorable to the Executive, as in effect generally at any time
          thereafter with respect to other peer executives of the Company and
          its affiliated companies.

               (vii)  OFFICE AND SUPPORT STAFF.  During the Employment Period, 
          the Executive shall be entitled to an office or offices of a size 
          and with furnishings and 


                                         -6-
<PAGE>


          other appointments, and to exclusive personal secretarial and other 
          assistance, at least equal to the most favorable of the foregoing 
          provided to the Executive by the Company and its affiliated 
          companies at any time during the 90-day period immediately 
          preceding the Effective Date or, if more favorable to the 
          Executive, as provided generally at any time thereafter with 
          respect to other peer executives of the Company and its affiliated 
          companies.

               (viii) VACATION.  During the Employment Period, the Executive
          shall be entitled to paid vacation in accordance with the most
          favorable plans, policies, programs and practices of the Company and
          its affiliated companies as in effect for the Executive at any time
          during the 90-day period immediately preceding the Effective Date or,
          if more favorable to the Executive, as in effect generally at any time
          thereafter with respect to other peer executives of the Company and
          its affiliated companies.

     5.   TERMINATION OF EMPLOYMENT.

          (a)  DEATH OR DISABILITY.  The Executive's employment shall terminate
     automatically upon the Executive's death during the Employment Period.  If
     the Company determines in good faith that the Disability of the Executive
     has occurred during the Employment Period (pursuant to the definition of
     Disability set forth below), it may give to the Executive written notice in
     accordance with Section 12(b) of its intention to terminate the Executive's
     employment.  In such event, the Executive's employment with the Company
     shall terminate effective on the 30th day after receipt of such notice by
     the Executive (the "Disability Effective Date"), provided that, within the
     30 days after such receipt, the Executive shall not have returned to 
     full-time performance of the Executive's duties.  For purposes of this
     Agreement, "Disability" shall mean the absence of the Executive from the
     Executive's duties with the Company on a full-time basis for 180
     consecutive business days as a result of incapacity due to mental or
     physical illness which is determined to be total and permanent by a
     physician who is on the staff of a teaching hospital in Cook, Lake or
     DuPage Counties, Illinois selected by the Company or its insurers and
     acceptable to the Executive or the Executive's legal representative (such
     agreement as to acceptability not to be withheld unreasonably).

          (b)  CAUSE.  The Company may terminate the Executive's employment
     during the Employment Period for Cause.  For purposes of this Agreement,
     "Cause" shall mean (i) a material breach by the Executive of the
     Executive's obligations under Section 4(a) (other than as a result of
     incapacity due to 


                                    -7-
<PAGE>


     physical or mental illness) which is demonstrably willful and deliberate 
     on the Executive's part, which is committed in bad faith or without 
     reasonable belief that such breach is in the best interests of the 
     Company and which is not remedied in a reasonable period of time after 
     receipt of written notice from the Company specifying such breach or 
     (ii) the conviction of the Executive of a felony involving moral 
     turpitude.

          (c)  GOOD REASON.  The Executive's employment may be terminated during
     the Employment Period by the Executive for Good Reason.  For purposes of
     this Agreement, "Good Reason" shall mean

               (i)   the assignment to the Executive (or the elimination of) of
          any duties inconsistent in any respect with the Executive's position
          (including status, offices, titles and reporting requirements),
          authority, duties or responsibilities as contemplated by Section 4(a)
          or any other action by the Company which results in a diminution in
          such position, authority, duties or responsibilities, excluding for
          this purpose an isolated, insubstantial and inadvertent action not
          taken in bad faith and which is remedied by the Company promptly after
          receipt of notice thereof given by the Executive;

               (ii)  any failure by the Company to comply with any of the
          provisions of Section 4(b), other than an isolated, insubstantial and
          inadvertent failure not occurring in bad faith and which is remedied
          by the Company promptly after receipt of notice thereof given by the
          Executive;

               (iii) the Company's requiring the Executive to be based at
          any office or location other than that described in Section
          4(a)(i)(B);

               (iv)  any purported termination by the Company of the Executive's
          employment otherwise than as expressly permitted by this Agreement; or

               (v)   any failure by the Company to comply with and satisfy
          Section 11(c), provided that such successor has received at least ten
          days prior written notice from the Company or the Executive of the
          requirements of Section 11(c).

     For purposes of this Section 5(c), any good faith determination of "Good
     Reason" made by the Executive shall be conclusive.

          (d)  NOTICE OF TERMINATION.  Any termination by the Company for Cause
     or by the Executive for Good Reason, shall 


                                       -8-
<PAGE>


     be communicated by Notice of Termination to the other party hereto given 
     in accordance with Section 12(b).  For purposes of this Agreement, a 
     "Notice of Termination" means a written notice which (i) indicates the 
     specific termination provision in this Agreement relied upon, (ii) to 
     the extent applicable, sets forth in reasonable detail the facts and 
     circumstances claimed to provide a basis for termination of the 
     Executive's employment under the provision so indicated and (iii) if the 
     Date of Termination (as defined below) is other than the date of receipt 
     of such notice, specifies the termination date (which date shall be not 
     more than 15 days after the giving of such notice).  The failure by the 
     Executive or the Company to set forth in the Notice of Termination any 
     fact or circumstance which contributes to a showing of Good Reason or 
     Cause shall not waive any right of the Executive or the Company 
     hereunder or preclude the Executive or the Company from asserting such 
     fact or circumstance in enforcing the Executive's or the Company's 
     rights hereunder.

          (e)  DATE OF TERMINATION.  "Date of Termination" means (i) if the
     Executive's employment is terminated by the Company for Cause or by the
     Executive for Good Reason, the date of receipt of the Notice of Termination
     or any later date specified therein, as the case may be, (ii) if the
     Executive's employment is terminated by the Company other than for Cause or
     Disability, the Date of Termination shall be the date on which the Company
     notifies the Executive of such termination and (iii) if the Executive's
     employment is terminated by reason of death or Disability, the Date of
     Termination shall be the date of death of the Executive or the Disability
     Effective Date, as the case may be.

     6.   OBLIGATIONS OF THE COMPANY UPON TERMINATION.

          (a)  GOOD REASON; OTHER THAN FOR CAUSE, DEATH OR DISABILITY.  If,
     during the Employment Period, the Company shall terminate the Executive's
     employment other than for Cause or Disability or the Executive shall
     terminate employment for Good Reason (or, with respect to Section 6(a)(ii)
     hereof, in all event upon a Change of Control):

               (i)   the Company shall pay to the Executive in a lump sum in 
          cash within 30 days after the Date of Termination the aggregate of the
          following amounts:

                    A.   the sum of (1) the Executive's Annual Base Salary
               through the Date of Termination to the extent not theretofore
               paid, (2) the product of (x) the highest Annual Bonus paid to the
               Executive for any of the three (3) full fiscal years prior to the
               Employment Period and (y) a fraction, the numerator of which is
               the number of days in the current 


                                        -9-
<PAGE>


               fiscal year through the Date of Termination, and the 
               denominator of which is 365 and (3) any compensation 
               previously deferred by the Executive (together with any 
               accrued interest or earnings thereon) and any accrued vacation 
               pay, in each case to the extent not theretofore paid (the sum 
               of the amounts described in clauses (1), (2) and (3) shall be 
               hereinafter referred to as the "Accrued Obligations"); and

                    B.   the amount (such amount shall be hereinafter referred
               to as the "Severance Amount") equal to the product of 
               (1) 2- multiplied by (2) the sum of (x) the Executive's Annual 
               Base Salary at the time the Notice of Termination was given and 
               (y) the highest Annual Bonus paid to the Executive for any of the
               immediately preceding three (3) full fiscal years, provided,
               however, that the Severance Amount shall be lessened by the
               amount, if at all, of any other cash severance benefits received
               by the Executive or any other cash payments made by the Company
               to the Executive with regard to contractual rights of the
               Executive (other than those set forth in this Agreement) to
               receive salary, bonus or commission compensation from the Company
               for periods following the Date of Termination; and

               (ii)  at all time during the Employment Period the Company shall
          continue benefits to the Executive and/or the Executive's family at
          least equal to those which would have been provided to them in
          accordance with the plans, programs, practices and policies described
          in Section 4(b)(iv) as in effect and applicable generally to other
          peer executives and their families during the 90-day period
          immediately preceding the Effective Date or, if more favorable to the
          Executive, as in effect generally at any time thereafter with respect
          to the Executive or other peer executives of the Company and its
          affiliated companies and their families, provided, however, that if
          the Executive becomes reemployed with another employer and is eligible
          to receive medical or other welfare benefits under another employer
          provided plan, the medical and other welfare benefits described herein
          shall be secondary to those provided under such other plan during such
          applicable period of eligibility (such continuation of such benefits
          for the applicable period herein set forth shall be hereinafter
          referred to as "Welfare Benefit Continuation"); and

               (iii) to the extent not theretofore paid or provided, the Company
          shall timely pay or provide to the 


                                        -10-
<PAGE>


          Executive and/or the Executive's family any other amounts or 
          benefits required to be paid or provided or which the Executive 
          and/or the Executive's family is eligible to receive pursuant to 
          this Agreement and under any plan, program, policy or practice or 
          contract or agreement of the Company and its affiliated companies 
          as in effect and applicable generally to other peer executives and 
          their families during the 90-day period immediately preceding the 
          Effective Date or, if more favorable to the Executive, as in effect 
          generally thereafter with respect to other peer executives of the 
          Company and its affiliated companies and their families (such other 
          amounts and benefits shall be hereinafter referred to as the "Other 
          Benefits").

          (b)  DEATH.  If the Executive's employment is terminated by reason of
     the Executive's death during the Employment Period, this Agreement shall
     terminate without further obligations to the Executive's legal
     representatives under this Agreement, other than for (i) payment of Accrued
     Obligations (which shall be paid to the Executive's estate or beneficiary,
     as applicable, in a lump sum in cash within 30 days of the Date of
     Termination) and the timely payment or provision of the Welfare Benefit
     Continuation and Other Benefits (excluding, in each case, Death Benefits
     (as defined below)) and (ii) payment to the Executive's estate or
     beneficiary, as applicable, of any cash amount to be received by the
     Executive or the Executive's family as a death benefit pursuant to the
     terms of any plan, policy or arrangement of the Company and its affiliated
     companies, but not including any proceeds of life insurance covering the
     Executive to the extent paid for directly or on a contributory basis by the
     Executive (which shall be paid in any event as an Other Benefit) (the
     benefits included in this clause (B) shall be hereinafter referred to as
     the "Death Benefits").

          (c)  DISABILITY.  If the Executive's employment is terminated by
     reason of the Executive's Disability during the Employment Period, this
     Agreement shall terminate without further obligations to the Executive,
     other than for (i) payment of Accrued Obligations (which shall be paid to
     the Executive in a lump sum in cash within 30 days of the Date of
     Termination) and the timely payment or provision of the Welfare Benefit
     Continuation and Other Benefits (excluding, in each case, Disability
     Benefits (as defined below)) and (ii) payment to the Executive of any cash
     amount to be received by the Executive as a disability benefit pursuant to
     the terms of any plan, policy or arrangement of the Company and its
     affiliated companies, but not including any proceeds of disability
     insurance covering the Executive to the extent paid for directly or on a
     contributory basis by the Executive (which shall be paid in any event as an
     Other Benefit) (the 


                                       -11-
<PAGE>


     benefits included in this clause (B) shall be hereinafter referred to as 
     the "Disability Benefits").

          (d)  CAUSE; OTHER THAN FOR GOOD REASON.  If the Executive's employment
     shall be terminated for Cause during the Employment Period, this Agreement
     shall terminate without further obligations to the Executive other than the
     obligation to pay to the Executive Annual Base Salary through the Date of
     Termination plus the amount of any compensation previously deferred by the
     Executive, in each case to the extent theretofore unpaid.  If the Executive
     terminates employment during the Employment Period, excluding a termination
     either for Good Reason, this Agreement shall terminate without further
     obligations to the Executive, other than for Accrued Obligations and the
     timely payment or provision of Other Benefits.  In such case, all Accrued
     Obligations shall be paid to the Executive in a lump sum in cash within 30
     days of the Date of Termination.

     7.   NON-EXCLUSIVITY OF RIGHTS.  Except as provided in Sections 6(a)(ii),
6(b) and 6(c), nothing in this Agreement shall prevent or limit the Executive's
continuing or future participation in any plan, program, policy or practice
provided by the Company or any of its affiliated companies and for which the
Executive may qualify, nor shall anything herein limit or otherwise affect such
rights as the Executive may have under any contract or agreement with the
Company or any of its affiliated companies.  Amounts which are vested benefits
or which the Executive is otherwise entitled to receive under any plan, policy,
practice or program of or any contract or agreement with the Company or any of
its affiliated companies at or subsequent to the Date of Termination shall be
payable in accordance with such plan, policy, practice or program or contract or
agreement except as explicitly modified by this Agreement.

     8.   RESOLUTION OF DISPUTES.

          (a)  The Company's obligation to make the payments provided for in
     this Agreement and otherwise to perform its obligations hereunder shall not
     be affected by any set-off, counterclaim, recoupment, defense or other
     claim, right or action which the Company may have against the Executive or
     others.  In no event shall the Executive be obligated to seek other
     employment or take any other action by way of mitigation of the amounts
     payable to the Executive under any of the provisions of this Agreement and,
     except as provided in Section 6(a)(ii), such amounts shall not be reduced
     whether or not the Executive obtains other employment.  The Company agrees
     to pay promptly as incurred, to the full extent permitted by law, all legal
     fees and expenses which the Executive may reasonably incur as a result of
     any contest (regardless of the outcome thereof) by the Company, the


                                        -12-
<PAGE>


     Executive or others of the validity or enforceability of, or liability
     under, any provision of this Agreement or any guarantee of performance
     thereof (including as a result of any contest by the Executive about the
     amount of any payment pursuant to this Agreement), plus in each case
     interest on any delayed payment at the applicable Federal rate provided for
     in Section 7872(f)(2)(A) of the Code.

          (b)  If there shall be any dispute between the Company and the
     Executive (i) in the event of any termination of the Executive's employment
     by the Company, whether such termination was for Cause, or (ii) in the
     event of any termination of employment by the Executive, whether Good
     Reason existed, then, unless and until there is a final, nonappealable
     judgment by a court of competent jurisdiction declaring that such
     termination was for Cause or that the determination by the Executive of the
     existence of Good Reason was not made in good faith, the Company shall pay
     all amounts, and provide all benefits, to the Executive and/or the
     Executive's family or other beneficiaries, as the case may be, that the
     Company would be required to pay or provide pursuant to Section 6(a) as
     though such termination were by the Company without Cause or by the
     Executive with Good Reason; provided, however, that the Company shall not
     be required to pay any disputed amounts pursuant to this paragraph except
     upon receipt of an undertaking by or on behalf of the Executive to repay
     all such amounts to which the Executive is ultimately adjudged by such
     court not to be entitled.

     9.   CERTAIN ADDITIONAL PAYMENTS BY THE COMPANY.

          (a)  Anything in this Agreement to the contrary notwithstanding, in
     the event it shall be determined that any payment or distribution by the
     Company to or for the benefit of the Executive (whether paid or payable or
     distributed or distributable pursuant to the terms of this Agreement or
     otherwise, but determined without regard to any additional payments
     required under this Section 9) (a "Payment") would be subject to the excise
     tax imposed by Section 4999 of the Code or any interest or penalties are
     incurred by the Executive with respect to such excise tax (such excise tax,
     together with any such interest and penalties, are hereinafter collectively
     referred to as the "Excise Tax"), then the Executive shall be entitled to
     receive an additional payment (a "Gross-Up Payment") in an amount such that
     after payment by the Executive of all taxes (including any interest or
     penalties imposed with respect to such taxes), including, without
     limitation, any income taxes (and any interest and penalties imposed with
     respect thereto) and Excise Tax imposed upon the Gross-Up Payment, the
     Executive retains an amount of the Gross-Up Payment equal to the Excise Tax
     imposed upon the Payments.


                                         -13-
<PAGE>


          (b)  Subject to the provisions of Section 9(c), all determinations
     required to be made under this Section 9, including whether and when a
     Gross-Up Payment is required and the amount of such Gross-Up Payment and
     the assumptions to be utilized in arriving at such determination, shall be
     made by the accounting firm of Arthur Anderson LLP, or its duly authorized
     successor (the "Accounting Firm") which shall provide detailed supporting
     calculations both to the Company and the Executive within 15 business days
     of the receipt of notice from the Executive that there has been a Payment,
     or such earlier time as is requested by the Company.  In the event that the
     Accounting Firm is serving as accountant or auditor for the individual,
     entity or group effecting the Change of Control, the Executive shall
     appoint another nationally recognized accounting firm to make the
     determinations required hereunder (which accounting firm shall then be
     referred to as the Accounting Firm hereunder).  All fees and expenses of
     the Accounting Firm shall be borne solely by the Company.  Any Gross-Up
     Payment, as determined pursuant to this Section 9, shall be paid by the
     Company to the Executive within five days of the receipt of the Accounting
     Firm's determination.  If the Accounting Firm determines that no Excise Tax
     is payable by the Executive, it shall furnish the Executive with a written
     opinion that failure to report the Excise Tax on the Executive's applicable
     federal income tax return would not result in the imposition of a
     negligence or similar penalty.  Any determination by the Accounting Firm
     shall be binding upon the Company and the Executive.  As a result of the
     uncertainty in the application of Section 4999 of the Code at the time of
     the initial determination by the Accounting Firm hereunder, it is possible
     that Gross-Up Payments which will not have been made by the Company should
     have been made ("Underpayment"), consistent with the calculations required
     to be made hereunder.  In the event that the Company exhausts its remedies
     pursuant to Section 9(c) and the Executive thereafter is required to make a
     payment of any Excise Tax, the Accounting Firm shall determine the amount
     of the Underpayment that has occurred and any such Underpayment shall be
     promptly paid by the Company to or for the benefit of the Executive.

          (c)  The Executive shall notify the Company in writing of any claim by
     the Internal Revenue Service that, if successful, would require the payment
     by the Company of the Gross-Up Payment.  Such notification shall be given
     as soon as practicable but no later than ten business days after the
     Executive is informed in writing of such claim and shall apprise the
     Company of the nature of such claim and the date on which such claim is
     requested to be paid.  The Executive shall not pay such claim prior to the
     expiration of the 30-day period following the date on which it gives such
     notice to the Company (or such shorter period ending on the date that any


                                        -14
<PAGE>


     payment of taxes with respect to such claim is due).If the Company notifies
     the Executive in writing prior to the expiration of such period that it
     desires to contest such claim, the Executive shall:

               (i)   give the Company any information reasonably requested by
          the Company relating to such claim,

               (ii)  take such action in connection with contesting such claim 
          as the Company shall reasonably request in writing from time to time,
          including, without limitation, accepting legal representation with
          respect to such claim by an attorney reasonably selected by the
          Company,

               (iii) cooperate with the Company in good faith in order 
          effectively to contest such claim, and

               (iv)  permit the Company to participate in any proceedings
          relating to such claim;

     provided, however, that the Company shall bear and pay directly all costs
     and expenses (including additional interest and penalties) incurred in
     connection with such contest and shall indemnify and hold the Executive
     harmless, on an after-tax basis, for any Excise Tax or income tax
     (including interest and penalties with respect thereto) imposed as a result
     of such representation and payment of costs and expenses.Without limitation
     on the foregoing provisions of this Section 9(c), the Company shall control
     all proceedings taken in connection with such contest and, at its sole
     option, may pursue or forgo any and all administrative appeals,
     proceedings, hearings and conferences with the taxing authority in respect
     of such claim and may, at its sole option, either direct the Executive to
     pay the tax claimed and sue for a refund or contest the claim in any
     permissible manner, and the Executive agrees to prosecute such contest to a
     determination before any administrative tribunal, in a court of initial
     jurisdiction and in one or more appellate courts, as the Company shall
     determine; provided, however, that if the Company directs the Executive to
     pay such claim and sue for a refund, the Company shall advance the amount
     of such payment to the Executive, on an interest-free basis and shall
     indemnify and hold the Executive harmless, on an after-tax basis, from any
     Excise Tax or income tax (including interest or penalties with respect
     thereto) imposed with respect to such advance or with respect to any
     imputed income with respect to such advance; and further provided that any
     extension of the statute of limitations relating to payment of taxes for
     the taxable year of the Executive with respect to which such contested
     amount is claimed to be due is limited solely to such contested amount. 
     Furthermore, the Company's 


                                         -15-
<PAGE>


     control of the contest shall be limited to issues with respect to which 
     a Gross-Up Payment would be payable hereunder and the Executive shall be 
     entitled to settle or contest, as the case may be, any other issue 
     raised by the Internal Revenue Service or any other taxing authority.

          (d)  If, after the receipt by the Executive of an amount advanced by
     the Company pursuant to Section 9(c), the Executive becomes entitled to
     receive any refund with respect to such claim, the Executive shall (subject
     to the Company's complying with the requirements of Section 9(c)) promptly
     pay to the Company the amount of such refund (together with any interest
     paid or credited thereon after taxes applicable thereto).  If, after the
     receipt by the Executive of an amount advanced by the Company pursuant to
     Section 9(c), a determination is made that the Executive shall not be
     entitled to any refund with respect to such claim and the Company does not
     notify the Executive in writing of its intent to contest such denial of
     refund prior to the expiration of 30 days after such determination, then
     such advance shall be forgiven and shall not be required to be repaid and
     the amount of such advance shall offset, to the extent thereof, the amount
     of Gross-Up Payment required to be paid.

     10.  CONFIDENTIAL INFORMATION; NON-COMPETITION.  

          (a)  The Executive shall hold in a fiduciary capacity for the benefit
     of the Company all secret or confidential information, knowledge or data
     relating to the Company or any of its affiliated companies, and their
     respective businesses, which shall have been obtained by the Executive
     during the Executive's employment by the Company or any of its affiliated
     companies and which shall not be or become public knowledge (other than by
     acts by the Executive or representatives of the Executive in violation of
     this Agreement).  After termination of the Executive's employment with the
     Company, the Executive shall not, without the prior written consent of the
     Company or as may otherwise be required by law or legal process,
     communicate or divulge any such information, knowledge or data to anyone
     other than the Company and those designated by it.  

          (b)  In consideration of the promises of the Company herein, the
     Executive hereby agrees that while employed by the Company and for a period
     of one (1) year after the termination of Executive's employment with the
     Company, for any reason, the Executive shall not, directly or indirectly,
     in any capacity without the prior written consent of the Company, (i) in
     the United States and Canada, for his own account or as an employee,
     consultant, agent, partner, joint venturer, owner or officer of any other
     person, firm, partnership, corporation or other entity, conduct or engage
     in any business directly competitive with the business of the Company as of
     the date of 


                                       -16-
<PAGE>


     the termination of the Executive's employment, (ii) solicit or engage in 
     the business conducted by the Company with a customer or prospective 
     customer of the Company regarding which customer or prospective customer 
     Executive had direct or indirect contact as an employee of the Company 
     or with respect to whom the Executive learned information while so 
     employed, or (iii) solicit any employee, agent or independent contractor 
     of the Company, the product of which contract will or may yield a 
     termination of the employment or agency relationship of such individual 
     with the Company.

     11.  SUCCESSORS.

          (a)  This Agreement is personal to the Executive and without the prior
     written consent of the Company shall not be assignable by the Executive
     otherwise than by will or the laws of descent and distribution.  This
     Agreement shall inure to the benefit of and be enforceable by the
     Executive's legal representatives.

          (b)  This Agreement shall inure to the benefit of and be binding upon
     the Company and its successors and assigns.

          (c)  The Company will require any successor (whether direct or
     indirect, by purchase, merger, consolidation or otherwise) to all or
     substantially all of the business and/or assets of the Company to assume
     expressly and agree to perform this Agreement in the same manner and to the
     same extent that the Company would be required to perform it if no such
     succession had taken place.  As used in this Agreement, "Company" shall
     mean the Company as hereinbefore defined and any successor to its business
     and/or assets as aforesaid which assumes and agrees to perform this
     Agreement by operation of law, or otherwise.

     12.  MISCELLANEOUS.

          (a)  This Agreement shall be governed by and construed in accordance
     with the laws of the State of Illinois, without reference to principles of
     conflict of laws.  The captions of this Agreement are not part of the
     provisions hereof and shall have no force or effect.  This Agreement may
     not be amended or modified otherwise than by a written agreement executed
     by the parties hereto or their respective successors and legal
     representatives.

          (b)  All notices and other communications hereunder shall be in
     writing and shall be given by hand delivery to the other party or by
     registered or certified mail, return receipt requested, postage prepaid,
     addressed as follows:


                                      -17-
<PAGE>


          IF TO THE EXECUTIVE:     3~

          IF TO THE COMPANY:       HA-LO Industries, Inc.
                                   5980 Touhy Avenue
                                   Niles, Illinois  60714

          Attention:               Lou Weisbach
                                   President

     or to such other address as either party shall have furnished to the other
     in writing in accordance herewith.  Notice and communications shall be
     effective when actually received by the addressee.

          (c)  The invalidity or unenforceability of any provision of this
     Agreement shall not affect the validity or enforceability of any other
     provision of this Agreement.

          (d)  The Company may withhold from any amounts payable under this
     Agreement such Federal, state or local taxes as shall be required to be
     withheld pursuant to any applicable law or regulation.

          (e)  The Executive's or the Company's failure to insist upon strict
     compliance with any provision hereof or any other provision of this
     Agreement or the failure to assert any right the Executive or the Company
     may have hereunder, including, without limitation, the right of the
     Executive to terminate employment for Good Reason pursuant to Section
     5(c)(i)-(v), shall not be deemed to be a waiver of such provision or right
     or any other provision or right of this Agreement.

          (f)  The Executive and the Company acknowledge that, except as may
     otherwise be provided under any other written agreement between the
     Executive and the Company, the employment of the Executive by the Company
     is "at will" and, prior to the Effective Date, may be terminated by either
     the Executive or the Company at any time.  Moreover, if prior to the
     Effective Date, the Executive's employment with the Company terminates,
     then the Executive shall have no further rights under this Agreement.


                                        -18-
<PAGE>


     IN WITNESS WHEREOF, the Executive has hereunto set the Executive's hand
and, pursuant to the authorization from its Board of Directors, the Company has
caused these presents to be executed in its name on its behalf, all as of the
day and year first above written.



                                   ------------------------------------
                                   4-



                                   HA-LO INDUSTRIES, INC.



                                   By:                           
                                      ---------------------------------
                                        Its:                     
                                            ---------------------------



                                      -19-


<PAGE>

                              SCHEDULE 1


     There are seven (7) documents omitted as Exhibits which contain the same 
material terms of the attached agreement, except that the parties defined 
therein as "Executive" (marked as "1-" in the first paragraph of such 
document) and the multiple marked as "2-" in Section 6(a)(i)(B) differ among 
the documents. Such parties are set forth below (listed as "Executive") with 
the corresponding multiple contained in Section 6(a)(i)(B) of their 
respective agreements.

EXECUTIVE                           SECTION 6(a)(i)(B) MULTIPLE

Linden Nelson                                2.99
Richard A. Magid                             2.50
Greg Kilrea                                  2.50
Gene Ehrenfeldt                              2.00
Sabina Filipovic                             2.00
Michael Nemlich                              2.00
Barry Margolin                               2.00





<PAGE>
                                      AGREEMENT


     AGREEMENT by and between HA-LO Industries, Inc., an Illinois banking
corporation (the "Company"), and David A. Robbins (the "Executive"), dated as of
the ____ day of _____________, 1997.

     The Board of Directors of the Company (the "Board"), has determined that it
is in the best interests of the Company and its shareholders to assure that the
Company will have the continued dedication of the Executive, notwithstanding the
possibility, threat or occurrence of a Change of Control (as defined in Section
2) of the Company.  The Board believes it is imperative to diminish the
inevitable distraction of the Executive by virtue of the personal uncertainties
and risks created by a pending or threatened Change of Control and to encourage
the Executive's full attention and dedication to the Company currently and in
the event of any threatened or pending Change of Control, and to provide the
Executive with compensation and benefits arrangements upon a Change of Control
which ensure that the compensation and benefits expectations of the Executive
will be satisfied and which are competitive with those of other corporations. 
Therefore, in order to accomplish these objectives, the Board has caused the
Company to enter into this Agreement.

     NOW, THEREFORE, IT IS HEREBY AGREED AS FOLLOWS:

     1.   CERTAIN DEFINITIONS.

          (a)  The "Effective Date" shall mean the first date during the Change
     of Control Period (as defined in Section 1(b)) on which a Change of Control
     occurs.  Anything in this Agreement to the contrary notwithstanding, if a
     Change of Control occurs and if the Executive's employment with the Company
     is terminated prior to the date on which the Change of Control occurs, and
     if it is reasonably demonstrated by the Executive that such termination of
     employment (i) was at the request of a third party who has taken steps
     reasonably calculated to effect the Change of Control or (ii) otherwise
     arose in connection with or anticipation of the Change of Control, then for
     all purposes of this Agreement the "Effective Date" shall mean the date
     immediately prior to the date of such termination of employment.

          (b)  The "Change of Control Period" shall mean the period commencing
     on the date hereof and ending on December 31, 1999; provided, however, that
     commencing January 1, 1999, and on each annual anniversary of such date
     (such date and each annual anniversary thereof shall be hereinafter
     referred to as the "Renewal Date"), the Change of Control Period shall be
     automatically extended so as to terminate two years from such Renewal Date,
     unless at least 60 days prior to the Renewal Date the Company shall give
     notice to the Executive that the Change of Control Period shall not be so
     extended.

<PAGE>


     2.   CHANGE OF CONTROL.  For the purpose of this Agreement, a "Change of
Control" shall mean:

          (a)  The acquisition by any individual, entity or group (within the
     meaning of Section 13(d)(3) or 14(d)(2) of the Securities Exchange Act of
     1934, as amended (the "Exchange Act")) (a "Person") of beneficial ownership
     (within the meaning of Rule 13d-3 promulgated under the Exchange Act) of
     30% or more of either (i) the then outstanding shares of common stock of
     the Company (the "Outstanding Company Common Stock") or (ii) the combined
     voting power of the then outstanding voting securities of the Company
     entitled to vote generally in the election of directors (the "Outstanding
     Company Voting Securities"); provided, however, that the following
     acquisitions shall not constitute a Change of Control:  (i) any acquisition
     directly from the Company (excluding an acquisition by virtue of the
     exercise of a conversion privilege) to a Person whose holdings do not
     exceed 40% of the Outstanding Company Stock or the Outstanding Company
     Voting Securities prior to or after such transaction, (ii) any acquisition
     by the Company, (iii) any acquisition by any employee benefit plan (or
     related trust) sponsored or maintained by the Company or any corporation
     controlled by the Company or (iv) any acquisition by any corporation
     pursuant to a reorganization, merger or consolidation, if, following such
     reorganization, merger or consolidation, the conditions described in
     clauses (i) and (ii) of subsection (c) of this Section 2 are satisfied;

          (b)  Individuals who, as of the date hereof, constitute the Board (the
     "Incumbent Board") cease for any reason to constitute at least a majority
     of the Board; provided, however, that any individual becoming a director
     subsequent to the date hereof whose election, or nomination for election by
     the Company's shareholders, was approved by a vote of at least a majority
     of the directors then comprising the Incumbent Board shall be considered as
     though such individual were a member of the Incumbent Board, but excluding,
     for this purpose, any such individual whose initial assumption of office
     occurs as a result of either an actual or threatened election contest (as
     such terms are used in Rule 14a-11 of Regulation 14A promulgated under the
     Exchange Act) or other actual or threatened solicitation of proxies or
     consents by or on behalf of a Person other than the Board; 

          (c)  Approval by the shareholders of the Company of a reorganization,
     merger or consolidation, in each case (with respect to such transactions
     effecting the Company), unless, following such reorganization, merger or
     consolidation, (i) more than 60% of, respectively, the then outstanding
     shares of common stock of the corporation resulting from such
     reorganization, merger or consolidation and the combined 


                                    -2-
<PAGE>


     voting power of the then outstanding voting securities of such 
     corporation entitled to vote generally in the election of directors is 
     then beneficially owned, directly or indirectly, by all or substantially 
     all of the individuals and entities who were the beneficial owners, 
     respectively, of the Outstanding Company Common Stock and Outstanding 
     Company Voting Securities immediately prior to such reorganization, 
     merger or consolidation in substantially the same proportions as their 
     ownership, immediately prior to such reorganization, merger or 
     consolidation, of the Outstanding Company Common Stock and Outstanding 
     Company Voting Securities, as the case may be, and (ii) at least a 
     majority of the members of the board of directors of the corporation 
     resulting from such reorganization, merger or consolidation were members 
     of the Incumbent Board at the time of the execution of the initial 
     agreement providing for such reorganization, merger or consolidation; or

          (d)  Approval by the shareholders of the Company of (i) a complete
     liquidation or dissolution of the Company or (ii) the sale or other
     disposition of all or substantially all of the assets of the Company, other
     than to a corporation, with respect to which following such sale or other
     disposition, (A) more than 60% of, respectively, the then outstanding
     shares of common stock of such corporation and the combined voting power of
     the then outstanding voting securities of such corporation entitled to vote
     generally in the election of directors is then beneficially owned, directly
     or indirectly, by all or substantially all of the individuals and entities
     who were the beneficial owners, respectively, of the Outstanding Company
     Common Stock and Outstanding Company Voting Securities immediately prior to
     such sale or other disposition in substantially the same proportion as
     their ownership, immediately prior to such sale or other disposition, of
     the Outstanding Company Common Stock and Outstanding Company Voting
     Securities, as the case may be, and (B) at least a majority of the members
     of the board of directors of such corporation were members of the Incumbent
     Board at the time of the execution of the initial agreement or action of
     the Board providing for such sale or other disposition of assets of the
     Company.

     3.   EMPLOYMENT PERIOD.  The Company hereby agrees to continue the
Executive in its employ, and the Executive hereby agrees to remain in the employ
of the Company, in accordance with the terms and provisions of this Agreement,
for the period commencing on the Effective Date and ending on the eighteen month
anniversary of such date (the "Employment Period").


                                    -3-
<PAGE>


     4.   TERMS OF EMPLOYMENT.

          (a)  POSITION AND DUTIES.

               (i)  During the Employment Period, (A) the Executive's position,
          authority, duties and responsibilities shall be at least commensurate
          in all material respects with the most significant of those held,
          exercised and assigned at any time during the 90-day period
          immediately preceding the Effective Date and (B) the Executive's
          services shall be performed at the location where the Executive was
          employed immediately preceding the Effective Date or any office which
          is the headquarters of the Company and is less than 25 miles from such
          location.

               (ii) During the Employment Period, and excluding any periods of
          vacation and sick leave to which the Executive is entitled, the
          Executive agrees to devote reasonable attention and time during normal
          business hours to the business and affairs of the Company and, to the
          extent necessary to discharge the responsibilities assigned to the
          Executive hereunder, to use the Executive's reasonable best efforts to
          perform faithfully and efficiently such responsibilities.  During the
          Employment Period it shall not be a violation of this Agreement for
          the Executive to (A) serve on corporate, civic or charitable boards or
          committees, (B) deliver lectures, fulfill speaking engagements or
          teach at educational institutions and (C) manage personal investments,
          so long as such activities do not significantly interfere with the
          performance of the Executive's responsibilities as an employee of the
          Company in accordance with this Agreement.  It is expressly understood
          and agreed that to the extent that any such activities have been
          conducted by the Executive prior to the Effective Date, the continued
          conduct of such activities (or the conduct of activities similar in
          nature and scope thereto) subsequent to the Effective Date shall not
          thereafter be deemed to interfere with the performance of the
          Executive's responsibilities to the Company.

          (b)  COMPENSATION.

               (i)    BASE SALARY.  During the Employment Period, the Executive
          shall receive an annual base salary ("Annual Base Salary"), which
          shall be paid in equal installments on a monthly basis, at least equal
          to twelve times the highest monthly base salary paid or payable to the
          Executive by the Company and its affiliated companies in respect of
          the twelve-month period immediately preceding the month in which the
          Effective Date occurs.  


                                       -4-
<PAGE>


          During the Employment Period, the Annual Base Salary shall be 
          reviewed at least annually and shall be increased at any time and 
          from time to time as shall be substantially consistent with 
          increases in base salary generally awarded in the ordinary course 
          of business to other peer executives of the Company and its 
          affiliated companies.  Any increase in Annual Base Salary shall not 
          serve to limit or reduce any other obligation to the Executive 
          under this Agreement.  Annual Base Salary shall not be reduced 
          after any such increase and the term Annual Base Salary as utilized 
          in this Agreement shall refer to Annual Base Salary as so 
          increased.  As used in this Agreement, the term "affiliated 
          companies" shall include any company controlled by, controlling or 
          under common control with the Company.

               (ii)   ANNUAL BONUS; APPLICABLE COMMISSION POLICY.  In addition 
          to Annual Base Salary, the Executive shall be awarded, for each fiscal
          year ending during the Employment Period, an annual bonus (the "Annual
          Bonus") in cash pursuant to the non-discretionary performed based cash
          bonus formula applicable to the Executive during the 90-day period
          immediately preceding the Effective Date.  Each such Annual Bonus
          shall be paid no later than the end of the third month of the fiscal
          year next following the fiscal year for which the Annual Bonus is
          awarded, unless the Executive shall elect to defer the receipt of such
          Annual Bonus.  The Executive shall be paid commissions ("Commissions")
          on his sales of Company products in accordance with a commission
          policy no less favorable to Executive than the policy applicable to
          Executive during the 90-day period immediately preceding the Effective
          Date.

               (iii)  INCENTIVE, SAVINGS AND RETIREMENT PLANS.  During the
          Employment Period, the Executive shall be entitled to participate in
          all incentive, savings and retirement plans, practices, policies and
          programs (including without limited to deferred compensation,
          incentive stock option and stock appreciation rights plans and
          agreements) applicable generally to other peer executives of the
          Company and its affiliated companies, but in no event shall such
          plans, practices, policies and programs provide the Executive with
          incentive opportunities (measured with respect to both regular and
          special incentive opportunities, to the extent, if any, that such
          distinction is applicable), savings opportunities and retirement
          benefit opportunities, in each case, less favorable, in the aggregate,
          than the most favorable of those provided by the Company and its
          affiliated companies for the Executive under such plans, practices,
          policies and programs as in effect at any time 


                                         -5-
<PAGE>


          during the 90-day period immediately preceding the Effective Date 
          or if more favorable to the Executive, those provided generally at 
          any time after the Effective Date to other peer executives of the 
          Company and its affiliated companies.

               (iv)   WELFARE BENEFIT PLANS.  During the Employment Period, the
          Executive and/or the Executive's family, as the case may be, shall be
          eligible for participation in and shall receive all benefits under
          welfare benefit plans, practices, policies and programs provided by
          the Company and its affiliated companies (including, without
          limitation, medical, prescription, dental, disability, salary
          continuance, employee life, group life, accidental death and travel
          accident insurance plans and programs) to the extent applicable
          generally to other peer executives of the Company and its affiliated
          companies, but in no event shall such plans, practices, policies and
          programs provide the Executive with benefits which are less favorable,
          in the aggregate, than the most favorable of such plans, practices,
          policies and programs in effect for the Executive at any time during
          the 90-day period immediately preceding the Effective Date or, if more
          favorable to the Executive, those provided generally at any time after
          the Effective Date to other peer executives of the Company and its
          affiliated companies.

               (v)    EXPENSES.  During the Employment Period, the Executive 
          shall be entitled to receive prompt reimbursement for all reasonable
          employment expenses incurred by the Executive in accordance with the
          most favorable policies, practices and procedures of the Company and
          its affiliated companies in effect for the Executive at any time
          during the 90-day period immediately preceding the Effective Date or,
          if more favorable to the Executive, as in effect generally at any time
          thereafter with respect to other peer executives of the Company and
          its affiliated companies.

               (vi)   FRINGE BENEFITS.  During the Employment Period, the
          Executive shall be entitled to fringe benefits in accordance with the
          most favorable plans, practices, programs and policies of the Company
          and its affiliated companies in effect for the Executive at any time
          during the 90-day period immediately preceding the Effective Date or,
          if more favorable to the Executive, as in effect generally at any time
          thereafter with respect to other peer executives of the Company and
          its affiliated companies.

               (vii)  OFFICE AND SUPPORT STAFF.  During the Employment Period, 
          the Executive shall be entitled to an 


                                       -6-
<PAGE>


          office or offices of a size and with furnishings and other 
          appointments, and to exclusive personal secretarial and other 
          assistance, at least equal to the most favorable of the foregoing 
          provided to the Executive by the Company and its affiliated 
          companies at any time during the 90-day period immediately 
          preceding the Effective Date or, if more favorable to the 
          Executive, as provided generally at any time thereafter with 
          respect to other peer executives of the Company and its affiliated 
          companies.

               (viii) VACATION.  During the Employment Period, the Executive
          shall be entitled to paid vacation in accordance with the most
          favorable plans, policies, programs and practices of the Company and
          its affiliated companies as in effect for the Executive at any time
          during the 90-day period immediately preceding the Effective Date or,
          if more favorable to the Executive, as in effect generally at any time
          thereafter with respect to other peer executives of the Company and
          its affiliated companies.

     5.   TERMINATION OF EMPLOYMENT.

          (a)  DEATH OR DISABILITY.  The Executive's employment shall terminate
     automatically upon the Executive's death during the Employment Period.  If
     the Company determines in good faith that the Disability of the Executive
     has occurred during the Employment Period (pursuant to the definition of
     Disability set forth below), it may give to the Executive written notice in
     accordance with Section 12(b) of its intention to terminate the Executive's
     employment.  In such event, the Executive's employment with the Company
     shall terminate effective on the 30th day after receipt of such notice by
     the Executive (the "Disability Effective Date"), provided that, within the
     30 days after such receipt, the Executive shall not have returned to 
     full-time performance of the Executive's duties.  For purposes of this
     Agreement, "Disability" shall mean the absence of the Executive from the
     Executive's duties with the Company on a full-time basis for 180
     consecutive business days as a result of incapacity due to mental or
     physical illness which is determined to be total and permanent by a
     physician who is on the staff of a teaching hospital in Cook, Lake or
     DuPage Counties, Illinois selected by the Company or its insurers and
     acceptable to the Executive or the Executive's legal representative (such
     agreement as to acceptability not to be withheld unreasonably).

          (b)  CAUSE.  The Company may terminate the Executive's employment
     during the Employment Period for Cause.  For purposes of this Agreement,
     "Cause" shall mean (i) a material breach by the Executive of the
     Executive's obligations under 


                                      -7-
<PAGE>


     Section 4(a) (other than as a result of incapacity due to physical or 
     mental illness) which is demonstrably willful and deliberate on the 
     Executive's part, which is committed in bad faith or without reasonable 
     belief that such breach is in the best interests of the Company and 
     which is not remedied in a reasonable period of time after receipt of 
     written notice from the Company specifying such breach or (ii) the 
     conviction of the Executive of a felony involving moral turpitude.

          (c)  GOOD REASON.  The Executive's employment may be terminated during
     the Employment Period by the Executive for Good Reason.  For purposes of
     this Agreement, "Good Reason" shall mean

               (i)  the assignment to the Executive (or the elimination of) of
          any duties inconsistent in any respect with the Executive's position
          (including status, offices, titles and reporting requirements),
          authority, duties or responsibilities as contemplated by Section 4(a)
          or any other action by the Company which results in a diminution in
          such position, authority, duties or responsibilities, excluding for
          this purpose an isolated, insubstantial and inadvertent action not
          taken in bad faith and which is remedied by the Company promptly after
          receipt of notice thereof given by the Executive;

               (ii)  any failure by the Company to comply with any of the
          provisions of Section 4(b), other than an isolated, insubstantial and
          inadvertent failure not occurring in bad faith and which is remedied
          by the Company promptly after receipt of notice thereof given by the
          Executive;

               (iii) the Company's requiring the Executive to be based at any 
          office or location other than that described in Section 4(a)(i)(B);

               (iv)  any purported termination by the Company of the Executive's
          employment otherwise than as expressly permitted by this Agreement; or

               (v)   any failure by the Company to comply with and satisfy
          Section 11(c), provided that such successor has received at least ten
          days prior written notice from the Company or the Executive of the
          requirements of Section 11(c).

     For purposes of this Section 5(c), any good faith determination of "Good
     Reason" made by the Executive shall be conclusive.


                                         -8-
<PAGE>


          (d)  NOTICE OF TERMINATION.  Any termination by the Company for Cause
     or by the Executive for Good Reason, shall be communicated by Notice of
     Termination to the other party hereto given in accordance with Section
     12(b).  For purposes of this Agreement, a "Notice of Termination" means a
     written notice which (i) indicates the specific termination provision in
     this Agreement relied upon, (ii) to the extent applicable, sets forth in
     reasonable detail the facts and circumstances claimed to provide a basis
     for termination of the Executive's employment under the provision so
     indicated and (iii) if the Date of Termination (as defined below) is other
     than the date of receipt of such notice, specifies the termination date
     (which date shall be not more than 15 days after the giving of such
     notice).  The failure by the Executive or the Company to set forth in the
     Notice of Termination any fact or circumstance which contributes to a
     showing of Good Reason or Cause shall not waive any right of the Executive
     or the Company hereunder or preclude the Executive or the Company from
     asserting such fact or circumstance in enforcing the Executive's or the
     Company's rights hereunder.

          (e)  DATE OF TERMINATION.  "Date of Termination" means (i) if the
     Executive's employment is terminated by the Company for Cause or by the
     Executive for Good Reason, the date of receipt of the Notice of Termination
     or any later date specified therein, as the case may be, (ii) if the
     Executive's employment is terminated by the Company other than for Cause or
     Disability, the Date of Termination shall be the date on which the Company
     notifies the Executive of such termination and (iii) if the Executive's
     employment is terminated by reason of death or Disability, the Date of
     Termination shall be the date of death of the Executive or the Disability
     Effective Date, as the case may be.

     6.   OBLIGATIONS OF THE COMPANY UPON TERMINATION.

          (a)  GOOD REASON; OTHER THAN FOR CAUSE, DEATH OR DISABILITY.  If,
     during the Employment Period, the Company shall terminate the Executive's
     employment other than for Cause or Disability or the Executive shall
     terminate employment for Good Reason (or, with respect to Section 6(a)(ii)
     hereof, in all event upon a Change of Control):

               (i)   the Company shall pay to the Executive in a lump sum in 
          cash within 30 days after the Date of Termination the aggregate of the
          following amounts:

                    A.   the sum of (1) the Executive's Annual Base Salary
               through the Date of Termination to the extent not theretofore
               paid, (2) the product of (x) the sum of the Annual Bonus and
               Commissions paid to the Executive for the fiscal year prior to
               the 


                                       -9-
<PAGE>


               Employment Period and (y) a fraction, the numerator of which
               is the number of days in the current fiscal year through the Date
               of Termination, and the denominator of which is 365 and (3) any
               compensation previously deferred by the Executive (together with
               any accrued interest or earnings thereon) and any accrued
               vacation pay, in each case to the extent not theretofore paid
               (the sum of the amounts described in clauses (1), (2) and (3)
               shall be hereinafter referred to as the "Accrued Obligations");
               and

                    B.   the amount (such amount shall be hereinafter referred
               to as the "Severance Amount") equal to the product of (1) 2.50
               multiplied by (2) the sum of (x) the Executive's Annual Base
               Salary at the time the Notice of Termination was given and (y)
               the sum of the Annual Bonus plus Commissions paid to the
               Executive for the immediately preceding fiscal year, provided,
               however, that the Severance Amount shall be lessened by the
               amount, if at all, of any other cash severance benefits received
               by the Executive or any other cash payments made by the Company
               to the Executive with regard to contractual rights of the
               Executive (other than those set forth in this Agreement) to
               receive salary, bonus or commission compensation from the Company
               for periods following the Date of Termination; and

               (ii)  at all time during the Employment Period the Company shall
          continue benefits to the Executive and/or the Executive's family at
          least equal to those which would have been provided to them in
          accordance with the plans, programs, practices and policies described
          in Section 4(b)(iv) as in effect and applicable generally to other
          peer executives and their families during the 90-day period
          immediately preceding the Effective Date or, if more favorable to the
          Executive, as in effect generally at any time thereafter with respect
          to the Executive or other peer executives of the Company and its
          affiliated companies and their families, provided, however, that if
          the Executive becomes reemployed with another employer and is eligible
          to receive medical or other welfare benefits under another employer
          provided plan, the medical and other welfare benefits described herein
          shall be secondary to those provided under such other plan during such
          applicable period of eligibility (such continuation of such benefits
          for the applicable period herein set forth shall be hereinafter
          referred to as "Welfare Benefit Continuation"); and


                                          -10-
<PAGE>


               (iii) to the extent not theretofore paid or provided, the
          Company shall timely pay or provide to the Executive and/or the
          Executive's family any other amounts or benefits required to be paid
          or provided or which the Executive and/or the Executive's family is
          eligible to receive pursuant to this Agreement and under any plan,
          program, policy or practice or contract or agreement of the Company
          and its affiliated companies as in effect and applicable generally to
          other peer executives and their families during the 90-day period
          immediately preceding the Effective Date or, if more favorable to the
          Executive, as in effect generally thereafter with respect to other
          peer executives of the Company and its affiliated companies and their
          families (such other amounts and benefits shall be hereinafter
          referred to as the "Other Benefits").

          (b)  DEATH.  If the Executive's employment is terminated by reason of
     the Executive's death during the Employment Period, this Agreement shall
     terminate without further obligations to the Executive's legal
     representatives under this Agreement, other than for (i) payment of Accrued
     Obligations (which shall be paid to the Executive's estate or beneficiary,
     as applicable, in a lump sum in cash within 30 days of the Date of
     Termination) and the timely payment or provision of the Welfare Benefit
     Continuation and Other Benefits (excluding, in each case, Death Benefits
     (as defined below)) and (ii) payment to the Executive's estate or
     beneficiary, as applicable, of any cash amount to be received by the
     Executive or the Executive's family as a death benefit pursuant to the
     terms of any plan, policy or arrangement of the Company and its affiliated
     companies, but not including any proceeds of life insurance covering the
     Executive to the extent paid for directly or on a contributory basis by the
     Executive (which shall be paid in any event as an Other Benefit) (the
     benefits included in this clause (B) shall be hereinafter referred to as
     the "Death Benefits").

          (c)  DISABILITY.  If the Executive's employment is terminated by
     reason of the Executive's Disability during the Employment Period, this
     Agreement shall terminate without further obligations to the Executive,
     other than for (i) payment of Accrued Obligations (which shall be paid to
     the Executive in a lump sum in cash within 30 days of the Date of
     Termination) and the timely payment or provision of the Welfare Benefit
     Continuation and Other Benefits (excluding, in each case, Disability
     Benefits (as defined below)) and (ii) payment to the Executive of any cash
     amount to be received by the Executive as a disability benefit pursuant to
     the terms of any plan, policy or arrangement of the Company and its
     affiliated companies, but not including any proceeds of disability
     insurance covering the Executive to the extent paid 


                                     -11-
<PAGE>


     for directly or on a contributory basis by the Executive (which shall be 
     paid in any event as an Other Benefit) (the benefits included in this 
     clause (B) shall be hereinafter referred to as the "Disability 
     Benefits").

          (d)  CAUSE; OTHER THAN FOR GOOD REASON.  If the Executive's employment
     shall be terminated for Cause during the Employment Period, this Agreement
     shall terminate without further obligations to the Executive other than the
     obligation to pay to the Executive Annual Base Salary through the Date of
     Termination plus the amount of any compensation previously deferred by the
     Executive, in each case to the extent theretofore unpaid.  If the Executive
     terminates employment during the Employment Period, excluding a termination
     either for Good Reason, this Agreement shall terminate without further
     obligations to the Executive, other than for Accrued Obligations and the
     timely payment or provision of Other Benefits.  In such case, all Accrued
     Obligations shall be paid to the Executive in a lump sum in cash within 30
     days of the Date of Termination.

     7.   NON-EXCLUSIVITY OF RIGHTS.  Except as provided in Sections 6(a)(ii),
6(b) and 6(c), nothing in this Agreement shall prevent or limit the Executive's
continuing or future participation in any plan, program, policy or practice
provided by the Company or any of its affiliated companies and for which the
Executive may qualify, nor shall anything herein limit or otherwise affect such
rights as the Executive may have under any contract or agreement with the
Company or any of its affiliated companies.  Amounts which are vested benefits
or which the Executive is otherwise entitled to receive under any plan, policy,
practice or program of or any contract or agreement with the Company or any of
its affiliated companies at or subsequent to the Date of Termination shall be
payable in accordance with such plan, policy, practice or program or contract or
agreement except as explicitly modified by this Agreement.

     8.   RESOLUTION OF DISPUTES.

          (a)  The Company's obligation to make the payments provided for in
     this Agreement and otherwise to perform its obligations hereunder shall not
     be affected by any set-off, counterclaim, recoupment, defense or other
     claim, right or action which the Company may have against the Executive or
     others.  In no event shall the Executive be obligated to seek other
     employment or take any other action by way of mitigation of the amounts
     payable to the Executive under any of the provisions of this Agreement and,
     except as provided in Section 6(a)(ii), such amounts shall not be reduced
     whether or not the Executive obtains other employment.  The Company agrees
     to pay promptly as incurred, to the full extent permitted by law, all legal
     fees and expenses which the 


                                         -12-
<PAGE>


     Executive may reasonably incur as a result of any contest (regardless of 
     the outcome thereof) by the Company, the Executive or others of the 
     validity or enforceability of, or liability under, any provision of this 
     Agreement or any guarantee of performance thereof (including as a result 
     of any contest by the Executive about the amount of any payment pursuant 
     to this Agreement), plus in each case interest on any delayed payment at 
     the applicable Federal rate provided for in Section 7872(f)(2)(A) of the 
     Code.

          (b)  If there shall be any dispute between the Company and the
     Executive (i) in the event of any termination of the Executive's employment
     by the Company, whether such termination was for Cause, or (ii) in the
     event of any termination of employment by the Executive, whether Good
     Reason existed, then, unless and until there is a final, nonappealable
     judgment by a court of competent jurisdiction declaring that such
     termination was for Cause or that the determination by the Executive of the
     existence of Good Reason was not made in good faith, the Company shall pay
     all amounts, and provide all benefits, to the Executive and/or the
     Executive's family or other beneficiaries, as the case may be, that the
     Company would be required to pay or provide pursuant to Section 6(a) as
     though such termination were by the Company without Cause or by the
     Executive with Good Reason; provided, however, that the Company shall not
     be required to pay any disputed amounts pursuant to this paragraph except
     upon receipt of an undertaking by or on behalf of the Executive to repay
     all such amounts to which the Executive is ultimately adjudged by such
     court not to be entitled.

     9.   CERTAIN ADDITIONAL PAYMENTS BY THE COMPANY.

          (a)  Anything in this Agreement to the contrary notwithstanding, in
     the event it shall be determined that any payment or distribution by the
     Company to or for the benefit of the Executive (whether paid or payable or
     distributed or distributable pursuant to the terms of this Agreement or
     otherwise, but determined without regard to any additional payments
     required under this Section 9) (a "Payment") would be subject to the excise
     tax imposed by Section 4999 of the Code or any interest or penalties are
     incurred by the Executive with respect to such excise tax (such excise tax,
     together with any such interest and penalties, are hereinafter collectively
     referred to as the "Excise Tax"), then the Executive shall be entitled to
     receive an additional payment (a "Gross-Up Payment") in an amount such that
     after payment by the Executive of all taxes (including any interest or
     penalties imposed with respect to such taxes), including, without
     limitation, any income taxes (and any interest and penalties imposed with
     respect thereto) and Excise Tax imposed upon the Gross-Up Payment, the
     Executive retains an amount of 


                                       -13-
<PAGE>


     the Gross-Up Payment equal to the Excise Tax imposed upon the Payments.

          (b)  Subject to the provisions of Section 9(c), all determinations
     required to be made under this Section 9, including whether and when a
     Gross-Up Payment is required and the amount of such Gross-Up Payment and
     the assumptions to be utilized in arriving at such determination, shall be
     made by the accounting firm of Arthur Anderson LLP, or its duly authorized
     successor (the "Accounting Firm") which shall provide detailed supporting
     calculations both to the Company and the Executive within 15 business days
     of the receipt of notice from the Executive that there has been a Payment,
     or such earlier time as is requested by the Company.  In the event that the
     Accounting Firm is serving as accountant or auditor for the individual,
     entity or group effecting the Change of Control, the Executive shall
     appoint another nationally recognized accounting firm to make the
     determinations required hereunder (which accounting firm shall then be
     referred to as the Accounting Firm hereunder).  All fees and expenses of
     the Accounting Firm shall be borne solely by the Company.  Any Gross-Up
     Payment, as determined pursuant to this Section 9, shall be paid by the
     Company to the Executive within five days of the receipt of the Accounting
     Firm's determination.  If the Accounting Firm determines that no Excise Tax
     is payable by the Executive, it shall furnish the Executive with a written
     opinion that failure to report the Excise Tax on the Executive's applicable
     federal income tax return would not result in the imposition of a
     negligence or similar penalty.  Any determination by the Accounting Firm
     shall be binding upon the Company and the Executive.  As a result of the
     uncertainty in the application of Section 4999 of the Code at the time of
     the initial determination by the Accounting Firm hereunder, it is possible
     that Gross-Up Payments which will not have been made by the Company should
     have been made ("Underpayment"), consistent with the calculations required
     to be made hereunder.  In the event that the Company exhausts its remedies
     pursuant to Section 9(c) and the Executive thereafter is required to make a
     payment of any Excise Tax, the Accounting Firm shall determine the amount
     of the Underpayment that has occurred and any such Underpayment shall be
     promptly paid by the Company to or for the benefit of the Executive.

          (c)  The Executive shall notify the Company in writing of any claim by
     the Internal Revenue Service that, if successful, would require the payment
     by the Company of the Gross-Up Payment.  Such notification shall be given
     as soon as practicable but no later than ten business days after the
     Executive is informed in writing of such claim and shall apprise the
     Company of the nature of such claim and the date on which such claim is
     requested to be paid.  The Executive 


                                       -14-
<PAGE>


     shall not pay such claim prior to the expiration of the 30-day period 
     following the date on which it gives such notice to the Company (or such 
     shorter period ending on the date that any payment of taxes with respect 
     to such claim is due).If the Company notifies the Executive in writing 
     prior to the expiration of such period that it desires to contest such 
     claim, the Executive shall:

               (i)   give the Company any information reasonably requested by 
          the Company relating to such claim,

               (ii)  take such action in connection with contesting such claim 
          as the Company shall reasonably request in writing from time to time,
          including, without limitation, accepting legal representation with
          respect to such claim by an attorney reasonably selected by the
          Company,

               (iii) cooperate with the Company in good faith in order
          effectively to contest such claim, and

               (iv)  permit the Company to participate in any proceedings
          relating to such claim;

     provided, however, that the Company shall bear and pay directly all costs
     and expenses (including additional interest and penalties) incurred in
     connection with such contest and shall indemnify and hold the Executive
     harmless, on an after-tax basis, for any Excise Tax or income tax
     (including interest and penalties with respect thereto) imposed as a result
     of such representation and payment of costs and expenses.Without limitation
     on the foregoing provisions of this Section 9(c), the Company shall control
     all proceedings taken in connection with such contest and, at its sole
     option, may pursue or forgo any and all administrative appeals,
     proceedings, hearings and conferences with the taxing authority in respect
     of such claim and may, at its sole option, either direct the Executive to
     pay the tax claimed and sue for a refund or contest the claim in any
     permissible manner, and the Executive agrees to prosecute such contest to a
     determination before any administrative tribunal, in a court of initial
     jurisdiction and in one or more appellate courts, as the Company shall
     determine; provided, however, that if the Company directs the Executive to
     pay such claim and sue for a refund, the Company shall advance the amount
     of such payment to the Executive, on an interest-free basis and shall
     indemnify and hold the Executive harmless, on an after-tax basis, from any
     Excise Tax or income tax (including interest or penalties with respect
     thereto) imposed with respect to such advance or with respect to any
     imputed income with respect to such advance; and further provided that any
     extension of the statute of limitations relating to payment of 


                                    -15-
<PAGE>


     taxes for the taxable year of the Executive with respect to which such 
     contested amount is claimed to be due is limited solely to such 
     contested amount. Furthermore, the Company's control of the contest 
     shall be limited to issues with respect to which a Gross-Up Payment 
     would be payable hereunder and the Executive shall be entitled to settle 
     or contest, as the case may be, any other issue raised by the Internal 
     Revenue Service or any other taxing authority.

          (d)  If, after the receipt by the Executive of an amount advanced by
     the Company pursuant to Section 9(c), the Executive becomes entitled to
     receive any refund with respect to such claim, the Executive shall (subject
     to the Company's complying with the requirements of Section 9(c)) promptly
     pay to the Company the amount of such refund (together with any interest
     paid or credited thereon after taxes applicable thereto).  If, after the
     receipt by the Executive of an amount advanced by the Company pursuant to
     Section 9(c), a determination is made that the Executive shall not be
     entitled to any refund with respect to such claim and the Company does not
     notify the Executive in writing of its intent to contest such denial of
     refund prior to the expiration of 30 days after such determination, then
     such advance shall be forgiven and shall not be required to be repaid and
     the amount of such advance shall offset, to the extent thereof, the amount
     of Gross-Up Payment required to be paid.

     10.  CONFIDENTIAL INFORMATION; NON-COMPETITION.  

          (a)  The Executive shall hold in a fiduciary capacity for the benefit
     of the Company all secret or confidential information, knowledge or data
     relating to the Company or any of its affiliated companies, and their
     respective businesses, which shall have been obtained by the Executive
     during the Executive's employment by the Company or any of its affiliated
     companies and which shall not be or become public knowledge (other than by
     acts by the Executive or representatives of the Executive in violation of
     this Agreement).  After termination of the Executive's employment with the
     Company, the Executive shall not, without the prior written consent of the
     Company or as may otherwise be required by law or legal process,
     communicate or divulge any such information, knowledge or data to anyone
     other than the Company and those designated by it.  

          (b)  In consideration of the promises of the Company herein, the
     Executive hereby agrees that while employed by the Company and for a period
     of one (1) year after the termination of Executive's employment with the
     Company, for any reason, the Executive shall not, directly or indirectly,
     in any capacity without the prior written consent of the Company, (i) in
     the United States and Canada, for his own account or as an employee,
     consultant, agent, partner, joint venturer, owner or 


                                         -16-
<PAGE>


     officer of any other person, firm, partnership, corporation or other 
     entity, conduct or engage in any business directly competitive with the 
     business of the Company as of the date of the termination of the 
     Executive's employment, (ii) solicit or engage in the business conducted 
     by the Company with a customer or prospective customer of the Company 
     regarding which customer or prospective customer Executive had direct or 
     indirect contact as an employee of the Company or with respect to whom 
     the Executive learned information while so employed, or (iii) solicit 
     any employee, agent or independent contractor of the Company, the 
     product of which contract will or may yield a termination of the 
     employment or agency relationship of such individual with the Company.

     11.  SUCCESSORS.

          (a)  This Agreement is personal to the Executive and without the prior
     written consent of the Company shall not be assignable by the Executive
     otherwise than by will or the laws of descent and distribution.  This
     Agreement shall inure to the benefit of and be enforceable by the
     Executive's legal representatives.

          (b)  This Agreement shall inure to the benefit of and be binding upon
     the Company and its successors and assigns.

          (c)  The Company will require any successor (whether direct or
     indirect, by purchase, merger, consolidation or otherwise) to all or
     substantially all of the business and/or assets of the Company to assume
     expressly and agree to perform this Agreement in the same manner and to the
     same extent that the Company would be required to perform it if no such
     succession had taken place.  As used in this Agreement, "Company" shall
     mean the Company as hereinbefore defined and any successor to its business
     and/or assets as aforesaid which assumes and agrees to perform this
     Agreement by operation of law, or otherwise.

     12.  MISCELLANEOUS.

          (a)  This Agreement shall be governed by and construed in accordance
     with the laws of the State of Illinois, without reference to principles of
     conflict of laws.  The captions of this Agreement are not part of the
     provisions hereof and shall have no force or effect.  This Agreement may
     not be amended or modified otherwise than by a written agreement executed
     by the parties hereto or their respective successors and legal
     representatives.

          (b)  All notices and other communications hereunder shall be in
     writing and shall be given by hand delivery to the other 


                                     -17-
<PAGE>


     party or by registered or certified mail, return receipt requested, 
     postage prepaid, addressed as follows:

          IF TO THE EXECUTIVE:     David A. Robbins
                                   931 Yale Lane
                                   Highland Park, Illinois  60035

          IF TO THE COMPANY:       HA-LO Industries, Inc.
                                   5980 Touhy Avenue
                                   Niles, Illinois  60714

          Attention:               Lou Weisbach
                                   President

     or to such other address as either party shall have furnished to the other
     in writing in accordance herewith.  Notice and communications shall be
     effective when actually received by the addressee.

          (c)  The invalidity or unenforceability of any provision of this
     Agreement shall not affect the validity or enforceability of any other
     provision of this Agreement.

          (d)  The Company may withhold from any amounts payable under this
     Agreement such Federal, state or local taxes as shall be required to be
     withheld pursuant to any applicable law or regulation.

          (e)  The Executive's or the Company's failure to insist upon strict
     compliance with any provision hereof or any other provision of this
     Agreement or the failure to assert any right the Executive or the Company
     may have hereunder, including, without limitation, the right of the
     Executive to terminate employment for Good Reason pursuant to Section
     5(c)(i)-(v), shall not be deemed to be a waiver of such provision or right
     or any other provision or right of this Agreement.

          (f)  The Executive and the Company acknowledge that, except as may
     otherwise be provided under any other written agreement between the
     Executive and the Company, the employment of the Executive by the Company
     is "at will" and, prior to the Effective Date, may be terminated by either
     the Executive or the Company at any time.  Moreover, if prior to the
     Effective Date, the Executive's employment with the Company terminates,
     then the Executive shall have no further rights under this Agreement.


                                     -18-
<PAGE>


     IN WITNESS WHEREOF, the Executive has hereunto set the Executive's hand
and, pursuant to the authorization from its Board of Directors, the Company has
caused these presents to be executed in its name on its behalf, all as of the
day and year first above written.


                                   --------------------------------------
                                   David A. Robbins


                                   HA-LO INDUSTRIES, INC.


                                   By:                           
                                      -----------------------------------
                                      Its:                     
                                          -------------------------------




                                      -19-



<PAGE>
                                      AGREEMENT


     AGREEMENT by and between HA-LO Industries, Inc., an Illinois banking
corporation (the "Company"), and Barbara G. Berman (the "Executive"), dated as
of the ____ day of _____________, 1997.

     The Board of Directors of the Company (the "Board"), has determined that it
is in the best interests of the Company and its shareholders to assure that the
Company will have the continued dedication of the Executive, notwithstanding the
possibility, threat or occurrence of a Change of Control (as defined in Section
2) of the Company.  The Board believes it is imperative to diminish the
inevitable distraction of the Executive by virtue of the personal uncertainties
and risks created by a pending or threatened Change of Control and to encourage
the Executive's full attention and dedication to the Company currently and in
the event of any threatened or pending Change of Control, and to provide the
Executive with compensation and benefits arrangements upon a Change of Control
which ensure that the compensation and benefits expectations of the Executive
will be satisfied and which are competitive with those of other corporations. 
Therefore, in order to accomplish these objectives, the Board has caused the
Company to enter into this Agreement.

     NOW, THEREFORE, IT IS HEREBY AGREED AS FOLLOWS:

     1.   CERTAIN DEFINITIONS.

          (a)  The "Effective Date" shall mean the first date during the Change
     of Control Period (as defined in Section 1(b)) on which a Change of Control
     occurs.  Anything in this Agreement to the contrary notwithstanding, if a
     Change of Control occurs and if the Executive's employment with the Company
     is terminated prior to the date on which the Change of Control occurs, and
     if it is reasonably demonstrated by the Executive that such termination of
     employment (i) was at the request of a third party who has taken steps
     reasonably calculated to effect the Change of Control or (ii) otherwise
     arose in connection with or anticipation of the Change of Control, then for
     all purposes of this Agreement the "Effective Date" shall mean the date
     immediately prior to the date of such termination of employment.

          (b)  The "Change of Control Period" shall mean the period commencing
     on the date hereof and ending on December 31, 1999; provided, however, that
     commencing January 1, 1999, and on each annual anniversary of such date
     (such date and each annual anniversary thereof shall be hereinafter
     referred to as the "Renewal Date"), the Change of Control Period shall be
     automatically extended so as to terminate two years from such Renewal Date,
     unless at least 60 days prior to the Renewal Date the Company shall give
     notice to the Executive that the Change of Control Period shall not be so
     extended.


<PAGE>


     2.   CHANGE OF CONTROL.  For the purpose of this Agreement, a "Change of
Control" shall mean:

          (a)  The acquisition by any individual, entity or group (within the
     meaning of Section 13(d)(3) or 14(d)(2) of the Securities Exchange Act of
     1934, as amended (the "Exchange Act")) (a "Person") of beneficial ownership
     (within the meaning of Rule 13d-3 promulgated under the Exchange Act) of
     30% or more of either (i) the then outstanding shares of common stock of
     the Company (the "Outstanding Company Common Stock") or (ii) the combined
     voting power of the then outstanding voting securities of the Company
     entitled to vote generally in the election of directors (the "Outstanding
     Company Voting Securities"); provided, however, that the following
     acquisitions shall not constitute a Change of Control:  (i) any acquisition
     directly from the Company (excluding an acquisition by virtue of the
     exercise of a conversion privilege) to a Person whose holdings do not
     exceed 40% of the Outstanding Company Stock or the Outstanding Company
     Voting Securities prior to or after such transaction, (ii) any acquisition
     by the Company, (iii) any acquisition by any employee benefit plan (or
     related trust) sponsored or maintained by the Company or any corporation
     controlled by the Company or (iv) any acquisition by any corporation
     pursuant to a reorganization, merger or consolidation, if, following such
     reorganization, merger or consolidation, the conditions described in
     clauses (i) and (ii) of subsection (c) of this Section 2 are satisfied;

          (b)  Individuals who, as of the date hereof, constitute the Board (the
     "Incumbent Board") cease for any reason to constitute at least a majority
     of the Board; provided, however, that any individual becoming a director
     subsequent to the date hereof whose election, or nomination for election by
     the Company's shareholders, was approved by a vote of at least a majority
     of the directors then comprising the Incumbent Board shall be considered as
     though such individual were a member of the Incumbent Board, but excluding,
     for this purpose, any such individual whose initial assumption of office
     occurs as a result of either an actual or threatened election contest (as
     such terms are used in Rule 14a-11 of Regulation 14A promulgated under the
     Exchange Act) or other actual or threatened solicitation of proxies or
     consents by or on behalf of a Person other than the Board; 

          (c)  Approval by the shareholders of the Company of a reorganization,
     merger or consolidation, in each case (with respect to such transactions
     effecting the Company), unless, following such reorganization, merger or
     consolidation, (i) more than 60% of, respectively, the then outstanding
     shares of common stock of the corporation resulting from such
     reorganization, merger or consolidation and the combined 


                                      -2-
<PAGE>


     voting power of the then outstanding voting securities of such 
     corporation entitled to vote generally in the election of directors is 
     then beneficially owned, directly or indirectly, by all or substantially 
     all of the individuals and entities who were the beneficial owners, 
     respectively, of the Outstanding Company Common Stock and Outstanding 
     Company Voting Securities immediately prior to such reorganization, 
     merger or consolidation in substantially the same proportions as their 
     ownership, immediately prior to such reorganization, merger or 
     consolidation, of the Outstanding Company Common Stock and Outstanding 
     Company Voting Securities, as the case may be, and (ii) at least a 
     majority of the members of the board of directors of the corporation 
     resulting from such reorganization, merger or consolidation were members 
     of the Incumbent Board at the time of the execution of the initial 
     agreement providing for such reorganization, merger or consolidation; or

          (d)  Approval by the shareholders of the Company of (i) a complete
     liquidation or dissolution of the Company or (ii) the sale or other
     disposition of all or substantially all of the assets of the Company, other
     than to a corporation, with respect to which following such sale or other
     disposition, (A) more than 60% of, respectively, the then outstanding
     shares of common stock of such corporation and the combined voting power of
     the then outstanding voting securities of such corporation entitled to vote
     generally in the election of directors is then beneficially owned, directly
     or indirectly, by all or substantially all of the individuals and entities
     who were the beneficial owners, respectively, of the Outstanding Company
     Common Stock and Outstanding Company Voting Securities immediately prior to
     such sale or other disposition in substantially the same proportion as
     their ownership, immediately prior to such sale or other disposition, of
     the Outstanding Company Common Stock and Outstanding Company Voting
     Securities, as the case may be, and (B) at least a majority of the members
     of the board of directors of such corporation were members of the Incumbent
     Board at the time of the execution of the initial agreement or action of
     the Board providing for such sale or other disposition of assets of the
     Company.

     3.   EMPLOYMENT PERIOD.  The Company hereby agrees to continue the
Executive in its employ, and the Executive hereby agrees to remain in the employ
of the Company, in accordance with the terms and provisions of this Agreement,
for the period commencing on the Effective Date and ending on the eighteen month
anniversary of such date (the "Employment Period").


                                        -3-
<PAGE>


     4.   TERMS OF EMPLOYMENT.

          (a)  POSITION AND DUTIES.

               (i)  During the Employment Period, (A) the Executive's position,
          authority, duties and responsibilities shall be at least commensurate
          in all material respects with the most significant of those held,
          exercised and assigned at any time during the 90-day period
          immediately preceding the Effective Date and (B) the Executive's
          services shall be performed at the location where the Executive was
          employed immediately preceding the Effective Date or any office which
          is the headquarters of the Company and is less than 25 miles from such
          location.

               (ii) During the Employment Period, and excluding any periods of
          vacation and sick leave to which the Executive is entitled, the
          Executive agrees to devote reasonable attention and time during normal
          business hours to the business and affairs of the Company and, to the
          extent necessary to discharge the responsibilities assigned to the
          Executive hereunder, to use the Executive's reasonable best efforts to
          perform faithfully and efficiently such responsibilities.  During the
          Employment Period it shall not be a violation of this Agreement for
          the Executive to (A) serve on corporate, civic or charitable boards or
          committees, (B) deliver lectures, fulfill speaking engagements or
          teach at educational institutions and (C) manage personal investments,
          so long as such activities do not significantly interfere with the
          performance of the Executive's responsibilities as an employee of the
          Company in accordance with this Agreement.  It is expressly understood
          and agreed that to the extent that any such activities have been
          conducted by the Executive prior to the Effective Date, the continued
          conduct of such activities (or the conduct of activities similar in
          nature and scope thereto) subsequent to the Effective Date shall not
          thereafter be deemed to interfere with the performance of the
          Executive's responsibilities to the Company.

          (b)  COMPENSATION.

               (i)    BASE SALARY.  During the Employment Period, the Executive
          shall receive an annual base salary ("Annual Base Salary"), which
          shall be paid in equal installments on a monthly basis, at least equal
          to twelve times the highest monthly base salary paid or payable to the
          Executive by the Company and its affiliated companies in respect of
          the twelve-month period immediately 


                                        -4-
<PAGE>


          preceding the month in which the Effective Date occurs.  During the 
          Employment Period, the Annual Base Salary shall be reviewed at 
          least annually and shall be increased at any time and from time to 
          time as shall be substantially consistent with increases in base 
          salary generally awarded in the ordinary course of business to 
          other peer executives of the Company and its affiliated companies.  
          Any increase in Annual Base Salary shall not serve to limit or 
          reduce any other obligation to the Executive under this Agreement.  
          Annual Base Salary shall not be reduced after any such increase and 
          the term Annual Base Salary as utilized in this Agreement shall 
          refer to Annual Base Salary as so increased.  As used in this 
          Agreement, the term "affiliated companies" shall include any 
          company controlled by, controlling or under common control with the 
          Company.

               (ii)   ANNUAL BONUS; APPLICABLE COMMISSION POLICY.  In 
          addition to Annual Base Salary, the Executive shall be awarded, for 
          each fiscal year ending during the Employment Period, an annual 
          bonus (the "Annual Bonus") in cash pursuant to the 
          non-discretionary performed based cash bonus formula applicable to 
          the Executive during the 90-day period immediately preceding the 
          Effective Date.  Each such Annual Bonus shall be paid no later than 
          the end of the third month of the fiscal year next following the 
          fiscal year for which the Annual Bonus is awarded, unless the 
          Executive shall elect to defer the receipt of such Annual Bonus.  
          The Executive shall be paid commissions ("Commissions") on her 
          sales of Company products in accordance with a commission policy no 
          less favorable to Executive than the policy applicable to Executive 
          during the 90-day period immediately preceding the Effective Date.

               (iii)  INCENTIVE, SAVINGS AND RETIREMENT PLANS.  During the
          Employment Period, the Executive shall be entitled to participate in
          all incentive, savings and retirement plans, practices, policies and
          programs (including without limited to deferred compensation,
          incentive stock option and stock appreciation rights plans and
          agreements) applicable generally to other peer executives of the
          Company and its affiliated companies, but in no event shall such
          plans, practices, policies and programs provide the Executive with
          incentive opportunities (measured with respect to both regular and
          special incentive opportunities, to the extent, if any, that such
          distinction is applicable), savings opportunities and retirement
          benefit opportunities, in each case, less favorable, in the aggregate,
          than the most favorable of those provided by the Company and its
          affiliated companies for the Executive under such plans, 


                                        -5-
<PAGE>


          practices, policies and programs as in effect at any time during 
          the 90-day period immediately preceding the Effective Date or if 
          more favorable to the Executive, those provided generally at any 
          time after the Effective Date to other peer executives of the 
          Company and its affiliated companies.

               (iv)   WELFARE BENEFIT PLANS.  During the Employment Period, the
          Executive and/or the Executive's family, as the case may be, shall be
          eligible for participation in and shall receive all benefits under
          welfare benefit plans, practices, policies and programs provided by
          the Company and its affiliated companies (including, without
          limitation, medical, prescription, dental, disability, salary
          continuance, employee life, group life, accidental death and travel
          accident insurance plans and programs) to the extent applicable
          generally to other peer executives of the Company and its affiliated
          companies, but in no event shall such plans, practices, policies and
          programs provide the Executive with benefits which are less favorable,
          in the aggregate, than the most favorable of such plans, practices,
          policies and programs in effect for the Executive at any time during
          the 90-day period immediately preceding the Effective Date or, if more
          favorable to the Executive, those provided generally at any time after
          the Effective Date to other peer executives of the Company and its
          affiliated companies.

               (v)    EXPENSES.  During the Employment Period, the Executive 
          shall be entitled to receive prompt reimbursement for all reasonable
          employment expenses incurred by the Executive in accordance with the
          most favorable policies, practices and procedures of the Company and
          its affiliated companies in effect for the Executive at any time
          during the 90-day period immediately preceding the Effective Date or,
          if more favorable to the Executive, as in effect generally at any time
          thereafter with respect to other peer executives of the Company and
          its affiliated companies.

               (vi)   FRINGE BENEFITS.  During the Employment Period, the
          Executive shall be entitled to fringe benefits in accordance with the
          most favorable plans, practices, programs and policies of the Company
          and its affiliated companies in effect for the Executive at any time
          during the 90-day period immediately preceding the Effective Date or,
          if more favorable to the Executive, as in effect generally at any time
          thereafter with respect to other peer executives of the Company and
          its affiliated companies.


                                          -6-
<PAGE>

               (vii)  OFFICE AND SUPPORT STAFF.  During the Employment
          Period, the Executive shall be entitled to an office or offices of a
          size and with furnishings and other appointments, and to exclusive
          personal secretarial and other assistance, at least equal to the most
          favorable of the foregoing provided to the Executive by the Company
          and its affiliated companies at any time during the 90-day period
          immediately preceding the Effective Date or, if more favorable to the
          Executive, as provided generally at any time thereafter with respect
          to other peer executives of the Company and its affiliated companies.

               (viii) VACATION.  During the Employment Period, the Executive
          shall be entitled to paid vacation in accordance with the most
          favorable plans, policies, programs and practices of the Company and
          its affiliated companies as in effect for the Executive at any time
          during the 90-day period immediately preceding the Effective Date or,
          if more favorable to the Executive, as in effect generally at any time
          thereafter with respect to other peer executives of the Company and
          its affiliated companies.

     5.   TERMINATION OF EMPLOYMENT.

          (a)  DEATH OR DISABILITY.  The Executive's employment shall terminate
     automatically upon the Executive's death during the Employment Period.  If
     the Company determines in good faith that the Disability of the Executive
     has occurred during the Employment Period (pursuant to the definition of
     Disability set forth below), it may give to the Executive written notice in
     accordance with Section 12(b) of its intention to terminate the Executive's
     employment.  In such event, the Executive's employment with the Company
     shall terminate effective on the 30th day after receipt of such notice by
     the Executive (the "Disability Effective Date"), provided that, within the
     30 days after such receipt, the Executive shall not have returned to 
     full-time performance of the Executive's duties.  For purposes of this
     Agreement, "Disability" shall mean the absence of the Executive from the
     Executive's duties with the Company on a full-time basis for 180
     consecutive business days as a result of incapacity due to mental or
     physical illness which is determined to be total and permanent by a
     physician who is on the staff of a teaching hospital in Cook, Lake or
     DuPage Counties, Illinois selected by the Company or its insurers and
     acceptable to the Executive or the Executive's legal representative (such
     agreement as to acceptability not to be withheld unreasonably).

          (b)  CAUSE.  The Company may terminate the Executive's employment
     during the Employment Period for Cause.  For 


                                      -7-
<PAGE>


     purposes of this Agreement, "Cause" shall mean (i) a material breach by 
     the Executive of the Executive's obligations under Section 4(a) (other 
     than as a result of incapacity due to physical or mental illness) which 
     is demonstrably willful and deliberate on the Executive's part, which is 
     committed in bad faith or without reasonable belief that such breach is 
     in the best interests of the Company and which is not remedied in a 
     reasonable period of time after receipt of written notice from the 
     Company specifying such breach or (ii) the conviction of the Executive 
     of a felony involving moral turpitude.

          (c)  GOOD REASON.  The Executive's employment may be terminated during
     the Employment Period by the Executive for Good Reason.  For purposes of
     this Agreement, "Good Reason" shall mean

               (i)   the assignment to the Executive (or the elimination of) of
          any duties inconsistent in any respect with the Executive's position
          (including status, offices, titles and reporting requirements),
          authority, duties or responsibilities as contemplated by Section 4(a)
          or any other action by the Company which results in a diminution in
          such position, authority, duties or responsibilities, excluding for
          this purpose an isolated, insubstantial and inadvertent action not
          taken in bad faith and which is remedied by the Company promptly after
          receipt of notice thereof given by the Executive;

               (ii)  any failure by the Company to comply with any of the
          provisions of Section 4(b), other than an isolated, insubstantial and
          inadvertent failure not occurring in bad faith and which is remedied
          by the Company promptly after receipt of notice thereof given by the
          Executive;

               (iii) the Company's requiring the Executive to be based at any 
          office or location other than that described in Section 4(a)(i)(B);

               (iv)  any purported termination by the Company of the Executive's
          employment otherwise than as expressly permitted by this Agreement; or

               (v)   any failure by the Company to comply with and satisfy
          Section 11(c), provided that such successor has received at least ten
          days prior written notice from the Company or the Executive of the
          requirements of Section 11(c).

     For purposes of this Section 5(c), any good faith determination of "Good
     Reason" made by the Executive shall be conclusive.


                                        -8-
<PAGE>


          (d)  NOTICE OF TERMINATION.  Any termination by the Company for Cause
     or by the Executive for Good Reason, shall be communicated by Notice of
     Termination to the other party hereto given in accordance with Section
     12(b).  For purposes of this Agreement, a "Notice of Termination" means a
     written notice which (i) indicates the specific termination provision in
     this Agreement relied upon, (ii) to the extent applicable, sets forth in
     reasonable detail the facts and circumstances claimed to provide a basis
     for termination of the Executive's employment under the provision so
     indicated and (iii) if the Date of Termination (as defined below) is other
     than the date of receipt of such notice, specifies the termination date
     (which date shall be not more than 15 days after the giving of such
     notice).  The failure by the Executive or the Company to set forth in the
     Notice of Termination any fact or circumstance which contributes to a
     showing of Good Reason or Cause shall not waive any right of the Executive
     or the Company hereunder or preclude the Executive or the Company from
     asserting such fact or circumstance in enforcing the Executive's or the
     Company's rights hereunder.

          (e)  DATE OF TERMINATION.  "Date of Termination" means (i) if the
     Executive's employment is terminated by the Company for Cause or by the
     Executive for Good Reason, the date of receipt of the Notice of Termination
     or any later date specified therein, as the case may be, (ii) if the
     Executive's employment is terminated by the Company other than for Cause or
     Disability, the Date of Termination shall be the date on which the Company
     notifies the Executive of such termination and (iii) if the Executive's
     employment is terminated by reason of death or Disability, the Date of
     Termination shall be the date of death of the Executive or the Disability
     Effective Date, as the case may be.

     6.   OBLIGATIONS OF THE COMPANY UPON TERMINATION.

          (a)  GOOD REASON; OTHER THAN FOR CAUSE, DEATH OR DISABILITY.  If,
     during the Employment Period, the Company shall terminate the Executive's
     employment other than for Cause or Disability or the Executive shall
     terminate employment for Good Reason (or, with respect to Section 6(a)(ii)
     hereof, in all event upon a Change of Control):

               (i)   the Company shall pay to the Executive in a lump sum in 
          cash within 30 days after the Date of Termination the aggregate of the
          following amounts:

                    A.   the sum of (1) the Executive's Annual Base Salary
               through the Date of Termination to the extent not theretofore
               paid, (2) the product of (x) the sum of the Annual Bonus and
               Commissions paid to the Executive for the fiscal year prior to
               the 


                                     -9-
<PAGE>


               Employment Period and (y) a fraction, the numerator of which
               is the number of days in the current fiscal year through the Date
               of Termination, and the denominator of which is 365 and (3) any
               compensation previously deferred by the Executive (together with
               any accrued interest or earnings thereon) and any accrued
               vacation pay, in each case to the extent not theretofore paid
               (the sum of the amounts described in clauses (1), (2) and (3)
               shall be hereinafter referred to as the "Accrued Obligations");
               and

                    B.   the amount (such amount shall be hereinafter referred
               to as the "Severance Amount") equal to the product of (1) 2.00
               multiplied by (2) the sum of (x) the Executive's Annual Base
               Salary at the time the Notice of Termination was given and (y)
               the sum of the Annual Bonus plus Commissions paid to the
               Executive for the immediately preceding fiscal year, provided,
               however, that the Severance Amount shall be lessened by the
               amount, if at all, of any other cash severance benefits received
               by the Executive or any other cash payments made by the Company
               to the Executive with regard to contractual rights of the
               Executive (other than those set forth in this Agreement) to
               receive salary, bonus or commission compensation from the Company
               for periods following the Date of Termination; and

               (ii)  at all time during the Employment Period the Company shall
          continue benefits to the Executive and/or the Executive's family at
          least equal to those which would have been provided to them in
          accordance with the plans, programs, practices and policies described
          in Section 4(b)(iv) as in effect and applicable generally to other
          peer executives and their families during the 90-day period
          immediately preceding the Effective Date or, if more favorable to the
          Executive, as in effect generally at any time thereafter with respect
          to the Executive or other peer executives of the Company and its
          affiliated companies and their families, provided, however, that if
          the Executive becomes reemployed with another employer and is eligible
          to receive medical or other welfare benefits under another employer
          provided plan, the medical and other welfare benefits described herein
          shall be secondary to those provided under such other plan during such
          applicable period of eligibility (such continuation of such benefits
          for the applicable period herein set forth shall be hereinafter
          referred to as "Welfare Benefit Continuation"); and


                                          -10-
<PAGE>


               (iii) to the extent not theretofore paid or provided, the
          Company shall timely pay or provide to the Executive and/or the
          Executive's family any other amounts or benefits required to be paid
          or provided or which the Executive and/or the Executive's family is
          eligible to receive pursuant to this Agreement and under any plan,
          program, policy or practice or contract or agreement of the Company
          and its affiliated companies as in effect and applicable generally to
          other peer executives and their families during the 90-day period
          immediately preceding the Effective Date or, if more favorable to the
          Executive, as in effect generally thereafter with respect to other
          peer executives of the Company and its affiliated companies and their
          families (such other amounts and benefits shall be hereinafter
          referred to as the "Other Benefits").

          (b)  DEATH.  If the Executive's employment is terminated by reason of
     the Executive's death during the Employment Period, this Agreement shall
     terminate without further obligations to the Executive's legal
     representatives under this Agreement, other than for (i) payment of Accrued
     Obligations (which shall be paid to the Executive's estate or beneficiary,
     as applicable, in a lump sum in cash within 30 days of the Date of
     Termination) and the timely payment or provision of the Welfare Benefit
     Continuation and Other Benefits (excluding, in each case, Death Benefits
     (as defined below)) and (ii) payment to the Executive's estate or
     beneficiary, as applicable, of any cash amount to be received by the
     Executive or the Executive's family as a death benefit pursuant to the
     terms of any plan, policy or arrangement of the Company and its affiliated
     companies, but not including any proceeds of life insurance covering the
     Executive to the extent paid for directly or on a contributory basis by the
     Executive (which shall be paid in any event as an Other Benefit) (the
     benefits included in this clause (B) shall be hereinafter referred to as
     the "Death Benefits").

          (c)  DISABILITY.  If the Executive's employment is terminated by
     reason of the Executive's Disability during the Employment Period, this
     Agreement shall terminate without further obligations to the Executive,
     other than for (i) payment of Accrued Obligations (which shall be paid to
     the Executive in a lump sum in cash within 30 days of the Date of
     Termination) and the timely payment or provision of the Welfare Benefit
     Continuation and Other Benefits (excluding, in each case, Disability
     Benefits (as defined below)) and (ii) payment to the Executive of any cash
     amount to be received by the Executive as a disability benefit pursuant to
     the terms of any plan, policy or arrangement of the Company and its
     affiliated companies, but not including any proceeds of disability
     insurance covering the Executive to the extent paid 


                                      -11-
<PAGE>


     for directly or on a contributory basis by the Executive (which shall be 
     paid in any event as an Other Benefit) (the benefits included in this 
     clause (B) shall be hereinafter referred to as the "Disability 
     Benefits").

          (d)  CAUSE; OTHER THAN FOR GOOD REASON.  If the Executive's employment
     shall be terminated for Cause during the Employment Period, this Agreement
     shall terminate without further obligations to the Executive other than the
     obligation to pay to the Executive Annual Base Salary through the Date of
     Termination plus the amount of any compensation previously deferred by the
     Executive, in each case to the extent theretofore unpaid.  If the Executive
     terminates employment during the Employment Period, excluding a termination
     either for Good Reason, this Agreement shall terminate without further
     obligations to the Executive, other than for Accrued Obligations and the
     timely payment or provision of Other Benefits.  In such case, all Accrued
     Obligations shall be paid to the Executive in a lump sum in cash within 30
     days of the Date of Termination.

     7.   NON-EXCLUSIVITY OF RIGHTS.  Except as provided in Sections 6(a)(ii),
6(b) and 6(c), nothing in this Agreement shall prevent or limit the Executive's
continuing or future participation in any plan, program, policy or practice
provided by the Company or any of its affiliated companies and for which the
Executive may qualify, nor shall anything herein limit or otherwise affect such
rights as the Executive may have under any contract or agreement with the
Company or any of its affiliated companies.  Amounts which are vested benefits
or which the Executive is otherwise entitled to receive under any plan, policy,
practice or program of or any contract or agreement with the Company or any of
its affiliated companies at or subsequent to the Date of Termination shall be
payable in accordance with such plan, policy, practice or program or contract or
agreement except as explicitly modified by this Agreement.

     8.   RESOLUTION OF DISPUTES.

          (a)  The Company's obligation to make the payments provided for in
     this Agreement and otherwise to perform its obligations hereunder shall not
     be affected by any set-off, counterclaim, recoupment, defense or other
     claim, right or action which the Company may have against the Executive or
     others.  In no event shall the Executive be obligated to seek other
     employment or take any other action by way of mitigation of the amounts
     payable to the Executive under any of the provisions of this Agreement and,
     except as provided in Section 6(a)(ii), such amounts shall not be reduced
     whether or not the Executive obtains other employment.  The Company agrees
     to pay promptly as incurred, to the full extent permitted by law, all legal
     fees and expenses which the 


                                       -12-
<PAGE>


     Executive may reasonably incur as a result of any contest (regardless of 
     the outcome thereof) by the Company, the Executive or others of the 
     validity or enforceability of, or liability under, any provision of this 
     Agreement or any guarantee of performance thereof (including as a result 
     of any contest by the Executive about the amount of any payment pursuant 
     to this Agreement), plus in each case interest on any delayed payment at 
     the applicable Federal rate provided for in Section 7872(f)(2)(A) of the 
     Code.

          (b)  If there shall be any dispute between the Company and the
     Executive (i) in the event of any termination of the Executive's employment
     by the Company, whether such termination was for Cause, or (ii) in the
     event of any termination of employment by the Executive, whether Good
     Reason existed, then, unless and until there is a final, nonappealable
     judgment by a court of competent jurisdiction declaring that such
     termination was for Cause or that the determination by the Executive of the
     existence of Good Reason was not made in good faith, the Company shall pay
     all amounts, and provide all benefits, to the Executive and/or the
     Executive's family or other beneficiaries, as the case may be, that the
     Company would be required to pay or provide pursuant to Section 6(a) as
     though such termination were by the Company without Cause or by the
     Executive with Good Reason; provided, however, that the Company shall not
     be required to pay any disputed amounts pursuant to this paragraph except
     upon receipt of an undertaking by or on behalf of the Executive to repay
     all such amounts to which the Executive is ultimately adjudged by such
     court not to be entitled.

     9.   CERTAIN ADDITIONAL PAYMENTS BY THE COMPANY.

          (a)  Anything in this Agreement to the contrary notwithstanding, in
     the event it shall be determined that any payment or distribution by the
     Company to or for the benefit of the Executive (whether paid or payable or
     distributed or distributable pursuant to the terms of this Agreement or
     otherwise, but determined without regard to any additional payments
     required under this Section 9) (a "Payment") would be subject to the excise
     tax imposed by Section 4999 of the Code or any interest or penalties are
     incurred by the Executive with respect to such excise tax (such excise tax,
     together with any such interest and penalties, are hereinafter collectively
     referred to as the "Excise Tax"), then the Executive shall be entitled to
     receive an additional payment (a "Gross-Up Payment") in an amount such that
     after payment by the Executive of all taxes (including any interest or
     penalties imposed with respect to such taxes), including, without
     limitation, any income taxes (and any interest and penalties imposed with
     respect thereto) and Excise Tax imposed upon the Gross-Up Payment, the
     Executive retains an amount of 


                                        -13-
<PAGE>


     the Gross-Up Payment equal to the Excise Tax imposed upon the Payments.

          (b)  Subject to the provisions of Section 9(c), all determinations
     required to be made under this Section 9, including whether and when a
     Gross-Up Payment is required and the amount of such Gross-Up Payment and
     the assumptions to be utilized in arriving at such determination, shall be
     made by the accounting firm of Arthur Anderson LLP, or its duly authorized
     successor (the "Accounting Firm") which shall provide detailed supporting
     calculations both to the Company and the Executive within 15 business days
     of the receipt of notice from the Executive that there has been a Payment,
     or such earlier time as is requested by the Company.  In the event that the
     Accounting Firm is serving as accountant or auditor for the individual,
     entity or group effecting the Change of Control, the Executive shall
     appoint another nationally recognized accounting firm to make the
     determinations required hereunder (which accounting firm shall then be
     referred to as the Accounting Firm hereunder).  All fees and expenses of
     the Accounting Firm shall be borne solely by the Company.  Any Gross-Up
     Payment, as determined pursuant to this Section 9, shall be paid by the
     Company to the Executive within five days of the receipt of the Accounting
     Firm's determination.  If the Accounting Firm determines that no Excise Tax
     is payable by the Executive, it shall furnish the Executive with a written
     opinion that failure to report the Excise Tax on the Executive's applicable
     federal income tax return would not result in the imposition of a
     negligence or similar penalty.  Any determination by the Accounting Firm
     shall be binding upon the Company and the Executive.  As a result of the
     uncertainty in the application of Section 4999 of the Code at the time of
     the initial determination by the Accounting Firm hereunder, it is possible
     that Gross-Up Payments which will not have been made by the Company should
     have been made ("Underpayment"), consistent with the calculations required
     to be made hereunder.  In the event that the Company exhausts its remedies
     pursuant to Section 9(c) and the Executive thereafter is required to make a
     payment of any Excise Tax, the Accounting Firm shall determine the amount
     of the Underpayment that has occurred and any such Underpayment shall be
     promptly paid by the Company to or for the benefit of the Executive.

          (c)  The Executive shall notify the Company in writing of any claim by
     the Internal Revenue Service that, if successful, would require the payment
     by the Company of the Gross-Up Payment.  Such notification shall be given
     as soon as practicable but no later than ten business days after the
     Executive is informed in writing of such claim and shall apprise the
     Company of the nature of such claim and the date on which such claim is
     requested to be paid.  The Executive 


                                       -14-
<PAGE>


     shall not pay such claim prior to the expiration of the 30-day period 
     following the date on which it gives such notice to the Company (or such 
     shorter period ending on the date that any payment of taxes with respect 
     to such claim is due).If the Company notifies the Executive in writing 
     prior to the expiration of such period that it desires to contest such 
     claim, the Executive shall:

               (i)   give the Company any information reasonably requested by 
          the Company relating to such claim,

               (ii)  take such action in connection with contesting such claim 
          as the Company shall reasonably request in writing from time to time,
          including, without limitation, accepting legal representation with
          respect to such claim by an attorney reasonably selected by the
          Company,

               (iii) cooperate with the Company in good faith in order 
          effectively to contest such claim, and

               (iv)  permit the Company to participate in any proceedings
          relating to such claim;

     provided, however, that the Company shall bear and pay directly all costs
     and expenses (including additional interest and penalties) incurred in
     connection with such contest and shall indemnify and hold the Executive
     harmless, on an after-tax basis, for any Excise Tax or income tax
     (including interest and penalties with respect thereto) imposed as a result
     of such representation and payment of costs and expenses.Without limitation
     on the foregoing provisions of this Section 9(c), the Company shall control
     all proceedings taken in connection with such contest and, at its sole
     option, may pursue or forgo any and all administrative appeals,
     proceedings, hearings and conferences with the taxing authority in respect
     of such claim and may, at its sole option, either direct the Executive to
     pay the tax claimed and sue for a refund or contest the claim in any
     permissible manner, and the Executive agrees to prosecute such contest to a
     determination before any administrative tribunal, in a court of initial
     jurisdiction and in one or more appellate courts, as the Company shall
     determine; provided, however, that if the Company directs the Executive to
     pay such claim and sue for a refund, the Company shall advance the amount
     of such payment to the Executive, on an interest-free basis and shall
     indemnify and hold the Executive harmless, on an after-tax basis, from any
     Excise Tax or income tax (including interest or penalties with respect
     thereto) imposed with respect to such advance or with respect to any
     imputed income with respect to such advance; and further provided that any
     extension of the statute of limitations relating to payment of 


                                     -15-
<PAGE>


     taxes for the taxable year of the Executive with respect to which such 
     contested amount is claimed to be due is limited solely to such 
     contested amount. Furthermore, the Company's control of the contest 
     shall be limited to issues with respect to which a Gross-Up Payment 
     would be payable hereunder and the Executive shall be entitled to settle 
     or contest, as the case may be, any other issue raised by the Internal 
     Revenue Service or any other taxing authority.

          (d)  If, after the receipt by the Executive of an amount advanced by
     the Company pursuant to Section 9(c), the Executive becomes entitled to
     receive any refund with respect to such claim, the Executive shall (subject
     to the Company's complying with the requirements of Section 9(c)) promptly
     pay to the Company the amount of such refund (together with any interest
     paid or credited thereon after taxes applicable thereto).  If, after the
     receipt by the Executive of an amount advanced by the Company pursuant to
     Section 9(c), a determination is made that the Executive shall not be
     entitled to any refund with respect to such claim and the Company does not
     notify the Executive in writing of its intent to contest such denial of
     refund prior to the expiration of 30 days after such determination, then
     such advance shall be forgiven and shall not be required to be repaid and
     the amount of such advance shall offset, to the extent thereof, the amount
     of Gross-Up Payment required to be paid.

     10.  CONFIDENTIAL INFORMATION; NON-COMPETITION.  

          (a)  The Executive shall hold in a fiduciary capacity for the benefit
     of the Company all secret or confidential information, knowledge or data
     relating to the Company or any of its affiliated companies, and their
     respective businesses, which shall have been obtained by the Executive
     during the Executive's employment by the Company or any of its affiliated
     companies and which shall not be or become public knowledge (other than by
     acts by the Executive or representatives of the Executive in violation of
     this Agreement).  After termination of the Executive's employment with the
     Company, the Executive shall not, without the prior written consent of the
     Company or as may otherwise be required by law or legal process,
     communicate or divulge any such information, knowledge or data to anyone
     other than the Company and those designated by it.  

          (b)  In consideration of the promises of the Company herein, the
     Executive hereby agrees that while employed by the Company and for a period
     of one (1) year after the termination of Executive's employment with the
     Company, for any reason, the Executive shall not, directly or indirectly,
     in any capacity without the prior written consent of the Company, (i) in
     the United States and Canada, for her own account or as an employee,
     consultant, agent, partner, joint venturer, owner or 


                                   -16-
<PAGE>


     officer of any other person, firm, partnership, corporation or other 
     entity, conduct or engage in any business directly competitive with the 
     business of the Company as of the date of the termination of the 
     Executive's employment, (ii) solicit or engage in the business conducted 
     by the Company with a customer or prospective customer of the Company 
     regarding which customer or prospective customer Executive had direct or 
     indirect contact as an employee of the Company or with respect to whom 
     the Executive learned information while so employed, or (iii) solicit 
     any employee, agent or independent contractor of the Company, the 
     product of which contract will or may yield a termination of the 
     employment or agency relationship of such individual with the Company.

     11.  SUCCESSORS.

          (a)  This Agreement is personal to the Executive and without the prior
     written consent of the Company shall not be assignable by the Executive
     otherwise than by will or the laws of descent and distribution.  This
     Agreement shall inure to the benefit of and be enforceable by the
     Executive's legal representatives.

          (b)  This Agreement shall inure to the benefit of and be binding upon
     the Company and its successors and assigns.

          (c)  The Company will require any successor (whether direct or
     indirect, by purchase, merger, consolidation or otherwise) to all or
     substantially all of the business and/or assets of the Company to assume
     expressly and agree to perform this Agreement in the same manner and to the
     same extent that the Company would be required to perform it if no such
     succession had taken place.  As used in this Agreement, "Company" shall
     mean the Company as hereinbefore defined and any successor to its business
     and/or assets as aforesaid which assumes and agrees to perform this
     Agreement by operation of law, or otherwise.

     12.  MISCELLANEOUS.

          (a)  This Agreement shall be governed by and construed in accordance
     with the laws of the State of Illinois, without reference to principles of
     conflict of laws.  The captions of this Agreement are not part of the
     provisions hereof and shall have no force or effect.  This Agreement may
     not be amended or modified otherwise than by a written agreement executed
     by the parties hereto or their respective successors and legal
     representatives.

          (b)  All notices and other communications hereunder shall be in
     writing and shall be given by hand delivery to the other 


                                   -17-
<PAGE>


     party or by registered or certified mail, return receipt requested, 
     postage prepaid, addressed as follows:

          IF TO THE EXECUTIVE:     Barbara G. Berman
                                   6007 N. Sheridan Road, Apt. 18A
                                   Chicago, Illinois  60660

          IF TO THE COMPANY:       HA-LO Industries, Inc.
                                   5980 Touhy Avenue
                                   Niles, Illinois  60714

          Attention:               Lou Weisbach
                                   President

     or to such other address as either party shall have furnished to the other
     in writing in accordance herewith.  Notice and communications shall be
     effective when actually received by the addressee.

          (c)  The invalidity or unenforceability of any provision of this
     Agreement shall not affect the validity or enforceability of any other
     provision of this Agreement.

          (d)  The Company may withhold from any amounts payable under this
     Agreement such Federal, state or local taxes as shall be required to be
     withheld pursuant to any applicable law or regulation.

          (e)  The Executive's or the Company's failure to insist upon strict
     compliance with any provision hereof or any other provision of this
     Agreement or the failure to assert any right the Executive or the Company
     may have hereunder, including, without limitation, the right of the
     Executive to terminate employment for Good Reason pursuant to Section
     5(c)(i)-(v), shall not be deemed to be a waiver of such provision or right
     or any other provision or right of this Agreement.

          (f)  The Executive and the Company acknowledge that, except as may
     otherwise be provided under any other written agreement between the
     Executive and the Company, the employment of the Executive by the Company
     is "at will" and, prior to the Effective Date, may be terminated by either
     the Executive or the Company at any time.  Moreover, if prior to the
     Effective Date, the Executive's employment with the Company terminates,
     then the Executive shall have no further rights under this Agreement.


                                      -18-
<PAGE>


     IN WITNESS WHEREOF, the Executive has hereunto set the Executive's hand
and, pursuant to the authorization from its Board of Directors, the Company has
caused these presents to be executed in its name on its behalf, all as of the
day and year first above written.



                                   ----------------------------------
                                   Barbara G. Berman


                                   HA-LO INDUSTRIES, INC.


                                   By:                           
                                      -------------------------------
                                      Its:                     
                                          ---------------------------




                                     -19-


<PAGE>


                               1998 RESTATEMENT OF THE
                      HA-LO INDUSTRIES, INC. 401(K) SAVINGS PLAN



<PAGE>

                                  TABLE OF CONTENTS
                                                                           PAGE

ARTICLE I      INTRODUCTION. . . . . . . . . . . . . . . . . . . . . . .    1
     Section 1.1    History of the Plan. . . . . . . . . . . . . . . . .    1
     Section 1.2    Former Participants. . . . . . . . . . . . . . . . .    1
     Section 1.3    Legal Requirements . . . . . . . . . . . . . . . . .    1

ARTICLE II     DEFINITIONS . . . . . . . . . . . . . . . . . . . . . . .    2
     Section 2.1    Accounts . . . . . . . . . . . . . . . . . . . . . .    2
     Section 2.2    Actual Contribution Percentage . . . . . . . . . . .    2
     Section 2.3    Actual Deferral Percentage . . . . . . . . . . . . .    2
     Section 2.4    Beneficiary. . . . . . . . . . . . . . . . . . . . .    3
     Section 2.5    Break in Service . . . . . . . . . . . . . . . . . .    3
     Section 2.6    Code . . . . . . . . . . . . . . . . . . . . . . . .    4
     Section 2.7    Company. . . . . . . . . . . . . . . . . . . . . . .    4
     Section 2.8    Compensation . . . . . . . . . . . . . . . . . . . .    4
     Section 2.9    Disability . . . . . . . . . . . . . . . . . . . . .    4
     Section 2.10   Effective Date . . . . . . . . . . . . . . . . . . .    5
     Section 2.11   Employee . . . . . . . . . . . . . . . . . . . . . .    5
     Section 2.12   Early Retirement Date. . . . . . . . . . . . . . . .    5
     Section 2.13   ERISA. . . . . . . . . . . . . . . . . . . . . . . .    5
     Section 2.14   Forfeiting Break in Service. . . . . . . . . . . . .    5
     Section 2.15   Forfeiture . . . . . . . . . . . . . . . . . . . . .    5
     Section 2.16   Highly Compensated Employee. . . . . . . . . . . . .    5
     Section 2.17   Hours of Service . . . . . . . . . . . . . . . . . .    6
     Section 2.18   Investment Fund. . . . . . . . . . . . . . . . . . .    7
     Section 2.19   Non-Highly Compensated Employee. . . . . . . . . . .    7
     Section 2.20   Normal Retirement Date . . . . . . . . . . . . . . .    7
     Section 2.21   Participant. . . . . . . . . . . . . . . . . . . . .    7
     Section 2.22   Plan . . . . . . . . . . . . . . . . . . . . . . . .    7
     Section 2.23   Plan Administrator . . . . . . . . . . . . . . . . .    7
     Section 2.24   Plan Year. . . . . . . . . . . . . . . . . . . . . .    7
     Section 2.25   Qualified Domestic Relations Order . . . . . . . . .    7
     Section 2.26   Quarterly Date . . . . . . . . . . . . . . . . . . .    8
     Section 2.27   Related Entity . . . . . . . . . . . . . . . . . . .    8
     Section 2.28   Spouse . . . . . . . . . . . . . . . . . . . . . . .    8
     Section 2.29   Trust. . . . . . . . . . . . . . . . . . . . . . . .    8
     Section 2.30   Trust Agreement. . . . . . . . . . . . . . . . . . .    8
     Section 2.31   Trust Fund . . . . . . . . . . . . . . . . . . . . .    8
     Section 2.32   Trustee. . . . . . . . . . . . . . . . . . . . . . .    9
     Section 2.33   Valuation Date . . . . . . . . . . . . . . . . . . .    9
     Section 2.34   Year of Eligibility Service. . . . . . . . . . . . .    9
     Section 2.35   Year of Service. . . . . . . . . . . . . . . . . . .    9

ARTICLE III    ELIGIBILITY AND PARTICIPATION . . . . . . . . . . . . . .   11
     Section 3.1    Active Participant Eligibility Requirements. . . . .   11
     Section 3.2    Inactive Participant . . . . . . . . . . . . . . . .   11
     Section 3.3    Former Participant Eligibility Requirements. . . . .   11
     Section 3.4    Effect of Reemployment on Participation. . . . . . .   11

                                       -i-

<PAGE>

     Section 3.5    Commencement . . . . . . . . . . . . . . . . . . . .   12

ARTICLE IV     CONTRIBUTIONS AND EXPENSES. . . . . . . . . . . . . . . .   14
     Section 4.1    Contributions in General . . . . . . . . . . . . . .   14
     Section 4.2    Company Contributions. . . . . . . . . . . . . . . .   14
     Section 4.3    401(k) Contributions . . . . . . . . . . . . . . . .   15
     Section 4.4    Limitation on Allocations. . . . . . . . . . . . . .   17
     Section 4.5    Limitation on 401(k) Contributions . . . . . . . . .   18
     Section 4.6    Limitation on Matching Contributions . . . . . . . .   20
     Section 4.7    Alternative Limitation Test. . . . . . . . . . . . .   22
     Section 4.8    Rollover Contributions.. . . . . . . . . . . . . . .   23

ARTICLE V      ACCOUNTS. . . . . . . . . . . . . . . . . . . . . . . . .   25
     Section 5.1    Account Values . . . . . . . . . . . . . . . . . . .   25
     Section 5.2    Allocation of Investment Income. . . . . . . . . . .   25
     Section 5.3    Quarterly Statement of Accounts. . . . . . . . . . .   26

ARTICLE VI     DISTRIBUTIONS . . . . . . . . . . . . . . . . . . . . . .   27
     Section 6.1    Eligibility. . . . . . . . . . . . . . . . . . . . .   27
     Section 6.2    Retirement . . . . . . . . . . . . . . . . . . . . .   27
     Section 6.3    Disability . . . . . . . . . . . . . . . . . . . . .   27
     Section 6.4    Death. . . . . . . . . . . . . . . . . . . . . . . .   27
     Section 6.5    Termination for Other Reasons. . . . . . . . . . . .   27
     Section 6.6    Distribution of Accounts . . . . . . . . . . . . . .   28

ARTICLE VII    LOANS AND WITHDRAWALS . . . . . . . . . . . . . . . . . .   31
     Section 7.1    Loans. . . . . . . . . . . . . . . . . . . . . . . .   31
     Section 7.2    Hardship Withdrawals . . . . . . . . . . . . . . . .   31
     Section 7.3    Age 59-1/2 and Over Withdrawals  . . . . . . . . . .   32

ARTICLE VIII   ADMINISTRATION OF THE PLAN. . . . . . . . . . . . . . . .   33
     Section 8.1    Plan Administrator and Named Fiduciary . . . . . . .   33
     Section 8.2    Compensation and Expenses. . . . . . . . . . . . . .   33
     Section 8.3    Records. . . . . . . . . . . . . . . . . . . . . . .   33
     Section 8.4    Records of Trust . . . . . . . . . . . . . . . . . .   33
     Section 8.5    Claims Procedure . . . . . . . . . . . . . . . . . .   34

ARTICLE IX     TRUSTEE . . . . . . . . . . . . . . . . . . . . . . . . .   36
     Section 9.1    Trustee's Responsibilities . . . . . . . . . . . . .   36
     Section 9.2    Trust. . . . . . . . . . . . . . . . . . . . . . . .   36
     Section 9.3    No Reversion to Company. . . . . . . . . . . . . . .   36

ARTICLE X      GENERAL PROVISIONS. . . . . . . . . . . . . . . . . . . .   37
     Section 10.1   Inalienability . . . . . . . . . . . . . . . . . . .   37
     Section 10.2   Incompetency . . . . . . . . . . . . . . . . . . . .   37
     Section 10.3   Missing Payees . . . . . . . . . . . . . . . . . . .   37
     Section 10.4   Non-Guarantee of Employment. . . . . . . . . . . . .   38
     Section 10.5   No Right to Trust. . . . . . . . . . . . . . . . . .   38
     Section 10.6   Non-Liability Provisions . . . . . . . . . . . . . .   38
     Section 10.7   Applicable Law . . . . . . . . . . . . . . . . . . .   38
     Section 10.8   Litigation by Participants . . . . . . . . . . . . .   39
     Section 10.9   Tax Releases . . . . . . . . . . . . . . . . . . . .   39

                                       -ii-

<PAGE>

     Section 10.10  Inspection of Records. . . . . . . . . . . . . . . .   39
     Section 10.11  Pronouns . . . . . . . . . . . . . . . . . . . . . .   39
     Section 10.12  Qualified Domestic Relations Order . . . . . . . . .   39
     Section 10.13  Uniformed Services Employment and Reemployment
                    Rights . . . . . . . . . . . . . . . . . . . . . . .   40

ARTICLE XI     AMENDMENTS. . . . . . . . . . . . . . . . . . . . . . . .   41
     Section 11.1   Amendments . . . . . . . . . . . . . . . . . . . . .   41

ARTICLE XII    TERMINATION . . . . . . . . . . . . . . . . . . . . . . .   42
     Section 12.1   Right to Terminate Plan. . . . . . . . . . . . . . .   42
     Section 12.2   Merger or Consolidation of Plan and Trust. . . . . .   42
     Section 12.3   Termination of Plan and Trust. . . . . . . . . . . .   42
     Section 12.4   Effect of Termination on Vesting . . . . . . . . . .   42

ARTICLE XIII   TOP HEAVY PLANS . . . . . . . . . . . . . . . . . . . . .   43
     Section 13.1   Top Heavy Plan Requirements. . . . . . . . . . . . .   43
     Section 13.2   Top Heavy Plan Definitions . . . . . . . . . . . . .   43
     Section 13.3   Right to Participate In Allocation of Company
                    Contributions. . . . . . . . . . . . . . . . . . . .   46
     Section 13.4   Minimum Company Contribution Allocation. . . . . . .   46

ARTICLE XIV    INVESTMENT OF ACCOUNTS. . . . . . . . . . . . . . . . . .   48
     Section 14.1   Investment Funds . . . . . . . . . . . . . . . . . .   48
     Section 14.2   Participant's Choice of Investment Funds . . . . . .   48



                                       -iii-


<PAGE>
                                     ARTICLE I

                                    INTRODUCTION

     SECTION 1.1    HISTORY OF THE PLAN.  Effective January 1, 1994, HA-LO 
Industries, Inc. (the "Company") established the HA-LO Industries, Inc. 
401(k) Savings Plan (the "Plan") for the benefit of its eligible employees.

     Effective July 1, 1996, Creative Concepts in Advertising, Inc. ("CCA") 
established the CCA 401(k) Savings Plan (the "CCA Plan") for the benefit of 
its eligible employees.

     Effective January 1, 1996 Market USA ("Market USA ") established the 
Market USA 401(k) Retirement Plan (the "Market USA Plan") for the benefit of 
its eligible employees.

     CCA and Market USA were acquired by the Company. 

     Effective January 1, 1998, (the "Effective Date") the CCA Plan and the 
Market USA Plan are merged into the Plan and the Plan is hereby amended and 
restated in the form hereof.

     SECTION 1.2    FORMER PARTICIPANTS.  Except as otherwise specifically 
provided herein or required by the Code, the provisions of this amended and 
restated Plan relating to eligibility for participation, eligibility for 
benefits, amount of benefits, manner of benefit payments and timing of 
benefit payments shall only apply to an Employee who terminates employment on 
or after the Effective Date.  An Employee who terminated employment prior to 
the Effective Date shall have his eligibility for benefits, and the amount 
and form of benefits, if any, determined in accordance with the provisions of 
the Plan, the CCA Plan or the Market USA Plan, as applicable, in effect on 
the date his employment terminated.

     SECTION 1.3    LEGAL REQUIREMENTS.  This Plan is intended to meet the 
requirements for qualification under Section 401(a) of the Code.

<PAGE>

                                     ARTICLE II

                                     DEFINITIONS

     Unless otherwise required by the context, the following terms and 
phrases as used in the Plan shall have the meanings set forth in this Article 
II.

     SECTION 2.1    ACCOUNTS means the following Accounts which may be 
maintained under this Plan for Participants, adjusted in each case for such 
Account's share in the increase or decrease in the net worth of the Trust, as 
provided in Article V:

     (a)  401(K) ACCOUNT means the separate Account, if any, maintained for 
each Participant to which shall be credited such Participant's 401(k) 
Contributions made pursuant to Section 4.3.  

     (b)  MATCHING ACCOUNT means the separate Account, if any, maintained for 
each Participant to which shall be credited such Participant's share of the 
Company's Matching Contribution, if any, made pursuant to Section 4.2(b).

     (c)  PROFIT SHARING ACCOUNT means the separate Account maintained for 
each Participant to which shall be credited such Participant's allocable 
share of the Company's Profit Sharing Contributions, if any, made pursuant to 
Section 4.2(a).

     (d)  ROLLOVER ACCOUNT means the separate Account, if any, maintained for 
each Participant to which shall be credited such Participant's Rollover 
Contribution, if any, made pursuant to Section 4.6.

     (e)  TRANSFER ACCOUNT means the separate Account, if any, maintained for 
each Participant to which shall be credited any Transfers pursuant to Section 
4.6(d).

     In addition, such other Accounts may be established and maintained as 
the Plan Administrator may deem appropriate, such as, but not limited to, 
segregated accounts, noninterest-bearing forfeiture accounts, and the like.

     SECTION 2.2    ACTUAL DEFERRAL PERCENTAGE means the percentage 
determined by dividing the 401(k) Contributions and Matching Contributions 
allocated to a Participant's 401(k) and Matching Account by the Participant's 
Compensation.  A Participant's Actual Deferral Percentage will be determined 
in accordance with the provisions of Code Section 414(q)(6) and Treasury 
Regulation Section 1.401(k)-1.


                                       -2-

<PAGE>

     SECTION 2.3    BENEFICIARY.  Beneficiary is defined as follows:

     (a)  DEFINITION.  Beneficiary means any person or entity designated by a 
Participant on a form provided by the Plan Administrator to receive benefits 
payable, as a result of the Participant's participation in the Plan, upon the 
Participant's death.

     (b)  SPECIAL RULE FOR MARRIED PARTICIPANTS.  Each married Participant 
will be deemed to have selected his Spouse as his Beneficiary unless the 
Participant's Spouse has given written notarized consent on a form provided 
by the Plan Administrator.  Spousal consent will not be required if the 
Participant states on the applicable form provided for that purpose by the 
Plan Administrator and notarized that:

             (i)    the Participant is able to establish to the satisfaction of
     the Plan Administrator that he has no Spouse; or

            (ii)    the Participant's Spouse cannot be located; or

           (iii)    there are other circumstances under which consent of the
     Spouse is not required in accordance with applicable U.S. Treasury or
     Department of Labor Regulations.

     (c)  SPECIAL RULE IF NO DESIGNATION IN EFFECT.  If no valid designation 
is in effect upon the death of the Participant or if the designated 
Beneficiary has predeceased the Participant, the Beneficiary shall be the 
person or persons who shall survive the Participant in the first of the 
following classes of preferences:

             (i)         the Participant's Spouse;

            (ii)    his children, in equal shares, and their descendants, PER
     STIRPES; or

           (iii)    his estate.

     SECTION 2.4    BREAK IN SERVICE means a Plan Year during which a 
Participant fails to complete more than 500 Hours of Service.  In the case of 
each Employee who is absent from work for any period pursuant to an 
authorized leave of absence due to the pregnancy of the Employee, the birth 
of a child of the Employee, the placement of a child with the Employee in 
connection with the adoption of such child by such Employee, or for the 
purpose of caring for such child for a period beginning immediately following 
such birth or placement, the Plan shall treat as Hours of Service, solely for 
purposes of determining whether a Break in Service has occurred, the 
following Hours of Service:

                                       -3-

<PAGE>

     (a)  the Hours of Service which otherwise would normally have been 
credited to such Employee but for such absence; or

     (b)  in any case in which the Plan is unable to determine the hours in 
subsection (a), 8 Hours of Service per day of such absence;

provided that the total number of hours treated as Hours of Service by reason 
of such pregnancy, birth or placement shall not exceed 501 hours.  Credit for 
such hours shall be given in the computation period only in which the absence 
from work begins if a Participant would be prevented from incurring a Break 
in Service in such computation period solely because the period of absence is 
treated as Hours of Service, or in any other case, in the immediately 
following computation period.

     SECTION 2.5    CODE means the Internal Revenue Code of 1986, as amended, 
and the regulations promulgated thereunder.  Reference to any section of the 
Code includes any successor provision thereto.

     SECTION 2.6    COMPANY means HA-LO Industries, Inc. and any corporation 
with which the Company shall be merged or consolidated, or any corporation 
resulting in any manner from a reorganization of the Company, or any 
individual, firm or corporation which shall assume the obligations of the 
Company with respect to the Plan.

     SECTION 2.7    COMPENSATION means for any period the base salary and 
wages for regular hours worked paid by the Company or any Related Entity for 
services rendered as an employee and the amount of any Company contribution 
pursuant to a salary reduction agreement which is not includable in the gross 
income of the Participant under Code Section 125, 402(e)(3), 402(h) or 
403(b).  Compensation, however, shall not include the Participant's share in 
any Profit Sharing or Matching Contributions under the Plan or to any other 
employee benefit or insurance program, bonuses or overtime pay.  For all 
purposes of the Plan, Compensation in excess of the applicable dollar 
limitation contained in Code Section 401(a)(17), as may be adjusted by the 
Secretary of the Treasury for cost-of-living increases, shall be disregarded 
for each Plan Year.  The Compensation of a Participant who becomes eligible 
to participate at any time other than the first day of a Plan Year shall 
include only his Compensation paid to him while a Participant in the Plan.


                                       -4-

<PAGE>


     SECTION 2.8  DISABILITY means a medically determinable physical or 
mental incapacity, which is expected to result in death or to last for a 
continuous period of not less than twelve (12) months and which renders him 
incapable of performing his duties for his Employer.  Disability of a 
Participant shall be determined by the Plan Administrator in accordance with 
uniform principles consistently applied upon the basis of the opinion of a 
physician it selects and such other evidence as the Plan Administrator deems 
necessary.

     SECTION 2.9    EFFECTIVE DATE means January 1, 1998, except as otherwise 
provided herein.

     SECTION 2.10   EMPLOYEE means a person who is an employee of the Company 
or Related Entity which has adopted the Plan, exclusive of (i) independent 
contractors, (ii) any employee the terms of whose employment are governed by 
the provisions of a collective bargaining agreement with respect to which 
retirement benefits were the subject of good faith negotiations unless such 
agreement specifically provides for his coverage hereunder, and (iii) 
non-resident aliens with no U.S. source income.  The term "Employee" shall 
also include any leased employee if required by Section 414(n) of the Code.

     SECTION 2.11   EARLY RETIREMENT DATE means the date on which the 
Participant attains age 55 and completes five Years of Service.

     SECTION 2.12   ERISA means the Employee Retirement Income Security Act 
of 1974, as amended.

     SECTION 2.13   FORFEITING BREAK IN SERVICE means five consecutive one 
year Breaks in Service.

     SECTION 2.14   FORFEITURE means the portion of a Participant's Accounts 
which is not vested in accordance with Section 6.5 based on his Years of 
Service as of the date of his termination of employment with the Company and 
any and all Related Entities; provided that no such Forfeiture shall be 
deemed to occur before the earlier of the date such Participant receives a 
distribution of the entire value of his vested Accounts or the date such 
Participant incurs a Forfeiting Break in Service.

     SECTION 2.15   HIGHLY COMPENSATED EMPLOYEE means each employee who:

     (a)  was at any time a 5% or more owner of any Related Entity at any 
time during the calendar year or the preceding calendar year; or

     (b)  received Compensation from any Related Entity in excess of $80,000 
for the preceding calendar year and was in the top-paid group of Employees 
for such preceding year.

                                       -5-

<PAGE>

     The determination of whether an individual is a Highly Compensated 
Employee will be made in accordance with the provisions of Code Section 
414(q) and the regulations issued thereunder.  The dollar figures set forth 
in subsection (b) above shall be adjusted for cost-of-living increases at the 
same time and in the same manner as under Code Section 415(d).  Each Highly 
Compensated Employee is a member of the "Highly Compensated Group".

     SECTION 2.16   HOURS OF SERVICE for any period means the sum of (a), (b) 
and (c) below to the extent it does not result in crediting Hours of Service 
more than once for these purposes with respect to such period:

     (a)  hours for which an Employee is directly or indirectly paid, or 
entitled to payment, by a Related Entity for the performance of duties in his 
capacity as an Employee (an hour for which any overtime or other premium pay 
is received shall be counted as 1 hour);

     (b)  hours for which an Employee is directly or indirectly paid, or 
entitled to payment, by a Related Entity for reasons other than the 
performance of duties (irrespective of whether the employment relationship 
has terminated) such as vacation, holiday, illness, incapacity (including 
disability), jury duty, military duty or leave of absence provided that:

          (i)  no more than 501 Hours of Service shall be credited to an
     Employee on account of any single continuous period during which the
     Employee performs no duties (whether or not such period occurs in a single
     Plan Year);

        (ii)   no credit shall be allowed for any payment paid or due to an
     Employee pursuant to any plan or program solely for the purpose of
     compliance with any workers' compensation or employment compensation or
     disability insurance laws;

       (iii)   no Hour of Service shall be credited for any payment which solely
     reimburses an Employee for medical or medically related expenses; and

        (iv)   Hours of Service to be credited under this Section shall be
     determined in accordance with the provisions of the Plan and, to the extent
     applicable, Sections 2530.200b-2(b) and (c) of the U.S. Department of Labor
     Regulations; and

     (c)  hours for which back pay, irrespective of mitigation of damages, is
either awarded or agreed to for an Employee by a Related Entity, such hours to
be credited for the period to which they relate and determined in accordance
with the provisions of the Plan and, to the extent applicable, Sections
2530.200b-2(b) and (c) of the U.S. Department of Labor Regulations.

                                       -6-

<PAGE>

For salaried employees who are exempt for purposes of the Fair Labor 
Standards Act ("FLSA"), Hours of Service shall be determined on the basis of 
a semi-monthly payroll.  An employee shall be credited with 95 hours 
semi-monthly if under Section 2.17 such employee would be credited with at 
least one Hour of Service during such period to the extent it does not result 
in crediting Hours of Service more than once with respect to any period.  For 
all employees who are nonexempt under the FLSA, Hours of Service shall be 
determined on the basis of actual hours for which an employee is paid or 
entitled to payment.

     SECTION 2.17   INVESTMENT FUND means the investment funds that are 
approved by the Plan Administrator for investment of Participant's Accounts 
under Article XIV.

     SECTION 2.18   NON-HIGHLY COMPENSATED EMPLOYEE means each employee of a 
Related Entity who is not a Highly Compensated Employee as determined under 
Code Section 414(q) and Treasury Regulations Sections 1.401(k)-1 and 
1.401(m)-1. Each Non-Highly Compensated Employee is a member of the 
"Non-Highly Compensated Group".

     SECTION 2.19   NORMAL RETIREMENT DATE means the date the Participant 
attains age 65.

     SECTION 2.20   PARTICIPANT means an Employee or former Employee who is 
or has been a Participant in the Plan pursuant to Article III hereof.  All 
Participants shall be further classified as Active Participants, Inactive 
Participants and Former Participants as provided in Article III.

     SECTION 2.21   PLAN means this profit sharing plan as set forth in this 
document, as amended from time to time.

     SECTION 2.22   PLAN ADMINISTRATOR means the Company or the committee 
appointed by the Company to administer the Plan.

     SECTION 2.23   PLAN YEAR means the twelve consecutive month period 
commencing each January 1 and ending December 31.  

     SECTION 2.24   QUALIFIED DOMESTIC RELATIONS ORDER means any judgment, 
decree, or order (including approval of a property settlement agreement) 
which:

     (a)  relates to the provision of child support, alimony payments, or 
marital property rights to a spouse, child or other dependent of a 
Participant,

     (b)  is made pursuant to a state domestic relations law (including a 
community property law),

                                       -7-

<PAGE>

     (c)  creates or recognizes the existence of an Alternate Payee's right 
to, or assigns to an Alternate Payee the right to, receive all or a portion 
of the benefits payable with respect to the Participant,

     (d)  clearly specifies the name and last known mailing address, if any, 
of the Participant and the name and mailing address of each Alternate Payee 
covered by the order, the amount and percentage of the Participant's benefits 
to be paid by the Plan to each Alternate Payee, or the manner in which such 
amount or percentage is to be determined, the number of payments or period to 
which order applies and each plan to which such order applies, and

     (e)  does not require the Plan to provide (1) any form or type of 
benefit, or any option, not otherwise provided under the Plan, (2) increased 
benefits, or (3) benefits to an Alternate Payee which are required to be paid 
to another payee under another order previously determined by the Plan 
Administrator to be a Qualified Domestic Relations Order.

The term "Alternate Payee" means any spouse, former spouse, child or other 
dependent of a Participant who is recognized by a Qualified Domestic 
Relations Order as having a right to receive all, or a portion of, the 
benefits payable under the Plan with respect to the Participant.

     SECTION 2.25   QUARTERLY DATE mean each January 1, April 1, July 1 and 
October 1.

     SECTION 2.26   RELATED ENTITY means (a) the Company or (b) any 
corporation, firm or other enterprise on or after the date that such 
corporation or business is, along with the Company, a member of a controlled 
group of corporations as defined in Section 414(b) of the Code or a member of 
a group of trades or businesses under common control as defined in Section 
414(c) of the Code, a member of an affiliated service group as defined in 
Section 414(m) of the Code, or an entity which is required to be aggregated 
pursuant to regulations under Code Section 414(o).

     SECTION 2.27   SPOUSE means the individual to whom, under the laws of 
the Participant's domicile, a Participant is legally married as of the later 
of the date of which the first payment of his Plan benefit is to be made or 
the date of his death.  A former Spouse shall be treated as a Spouse to the 
extent provided under a Qualified Domestic Relations Order.

     SECTION 2.28   TRANSFER means a transfer of benefits from another tax 
qualified retirement plan for the benefit of a Participant received by this 
Plan in a trustee to trustee transfer pursuant to Section 4.6(e).

                                       -8-

<PAGE>

     SECTION 2.29  TRUST means the "HA-LO Industries, Inc. 401(k) Savings Plan
Trust", the trust established to hold and invest the assets accumulated under
the Plan, which is maintained in accordance with the terms of the Plan and the
Trust Agreement.

     SECTION 2.30   TRUST AGREEMENT means any one or more trust agreements 
entered into between the Company and the Trustee to carry out the purposes of 
the Plan, which trust agreements shall constitute a part of the Plan.

     SECTION 2.31   TRUST FUND means the trust fund of all property held by 
the Trustee on the Effective Date and all property thereafter from time to 
time contributed or delivered to the Trustee pursuant to this Plan and the 
Trust Agreement, all property received in exchange therefor or in addition 
thereto, and all income and proceeds therefrom, exclusive of distributions 
thereof.

     SECTION 2.32   TRUSTEE means the Trustee named in the Trust Agreement or 
any individual or corporate fiduciary duly appointed successors functioning 
in that capacity in accordance with the Trust.

     SECTION 2.33   VALUATION DATE means the last day of each calendar 
quarter and such other times as the Plan Administrator may direct.  
Notwithstanding any other provision of the Plan, to the extent that 
Participants' Accounts are invested in mutual funds or other assets for which 
more frequent pricing is available ("Frequent Pricing Media"), all amounts 
contributed to the Trust Fund will be invested at the time of their actual 
receipt by the Frequent Pricing Media, and the balance of each Account shall 
reflect the results of such daily pricing from the time of actual receipt 
until the time of distribution. References elsewhere in the Plan to the 
investment of contributions "as of" a date other than that described in this 
Section 2.34 shall apply only to the extent, if any, that assets of the Trust 
are not invested in Frequent Pricing Media.

     SECTION 2.34   YEAR OF ELIGIBILITY SERVICE.  Year of Eligibility Service 
with respect to an Employee shall mean a consecutive twelve month period 
ending on the first anniversary of the Employee's date of hire and each Plan 
Year commencing with or after the Plan Year in which falls the first 
anniversary of the Employee's date of hire during which the Employee 
completes at least 1,000 Hours with a Related Entity.  An Employee who 
completes at least 1,000 Hours with a Related Entity in both the consecutive 
twelve month period ending on the first anniversary of the Employee's date of 
hire and the Plan Year commencing with the Plan Year in which falls the first 
anniversary of the Employee's date of hire will be credited with two Years of 
Eligibility Service.

     SECTION 2.35   YEAR OF SERVICE.  Year of Service with respect to an
Employee shall mean any Plan Year during which such Employee

                                       -9-

<PAGE>

completes at least 1,000 Hours with a Related Entity, subject to the 
following rules:

     (a)  Plan Years following a Forfeiting Break in Service shall be 
disregarded for purposes of determining the Participant's vested percentage 
of his Profit Sharing Account prior to the Forfeiting Break in Service.

     (b)  In the case of a Participant who is entitled to no vested 
percentage of his Profit Sharing Account at the time he incurs a Forfeiting 
Break in Service, Plan Years prior to such Forfeiting Break in Service shall 
be disregarded in calculating the number of the Participant's Years of 
Service for purposes of determining the vested percentage of his Accounts 
attributable to Company contributions after such Forfeiting Break in Service 
if the number of the Participant's consecutive one year Breaks in Service 
equals or exceeds the number of the Participant's Years of Service prior to 
the Forfeiting Break in Service.

     (c)  Service with CCA and Market USA shall be counted.


                                       -10-

<PAGE>

                                  ARTICLE III

                            ELIGIBILITY AND PARTICIPATION

     SECTION 3.1    ACTIVE PARTICIPANT ELIGIBILITY REQUIREMENTS.  Each 
Participant in the Plan, the CCA Plan or the Market USA Plan immediately 
prior to the Effective Date shall continue to be a Participant in the Plan on 
and after the Effective Date subject to the limitations of the Plan.  Each 
Employee hired after the Effective Date shall become an Active Participant on 
the January 1 or July 1 ("Entry Date") on or following the date he attains 
age 21 and completes one Year of Eligibility Service, provided he is still an 
Employee on such date.  Each Employee of the Company or CCA hired prior to 
the Effective Date who had not yet satisfied the requirements for 
participation in the Plan or the CCA Plan shall become an Active Participant 
on the first Entry Date on or following the date he attains age 21 and 
completes three months of service with a Related Entity. Each Employee of 
Market USA hired prior to the Effective Date who had not yet satisfied the 
requirements for participation in the Market USA Plan shall become an Active 
Participant on the first Entry Date on or following the date he attains age 
21 and completes one Year of Eligibility Service.

     SECTION 3.2    INACTIVE PARTICIPANT.  An Active Participant, who ceases 
to be an Employee but who remains an employee of the Company or a Related 
Entity, shall automatically become an Inactive Participant as of the date he 
ceases to be an Employee.  An Inactive Participant shall continue to be 
treated the same as an Active Participant in every respect except that no 
Company contributions shall be allocated to his Accounts, with the exception 
of those to which he may be entitled for the Plan Year in which he ceases to 
be an Active Participant as required by Section 4.2.  In addition, an 
Inactive Participant shall not be permitted to make any 401(k) Contributions 
unless and until he again becomes an Active Participant.

     SECTION 3.3    FORMER PARTICIPANT ELIGIBILITY REQUIREMENTS.  An Active 
Participant or an Inactive Participant shall automatically become a Former 
Participant as of the date he is no longer an Employee of the Company or any 
Related Entity.

     SECTION 3.4    EFFECT OF REEMPLOYMENT ON PARTICIPATION.

     (a)  A Former Participant who is reemployed as an Employee prior to 
incurring a Break in Service shall resume participation in the Plan on the 
date he is reemployed as an Employee.  As of the date he again becomes an 
Active Participant, such Participant's Years of Service as of the date of his 
prior change in status shall be restored for all purposes under the Plan.

                                       -11-

<PAGE>

     (b)  A Former Participant who is reemployed as an Employee after having
incurred a Break in Service shall be eligible to resume participation in the
Plan on the date he is reemployed as an Employee.  As of the date he again
becomes an Active Participant, such Participant's Years of Service as of the
date of his prior change in status shall be restored for all purposes under the
Plan with respect to future Company contributions allocable to him, provided:

             (i)    such Participant's vesting percentage determined under
     Section 6.5 is more than 0%; or

            (ii)    the number of his consecutive one year Breaks in Service is
     less than the greater of five years or his aggregate Years of Service
     before such break.

     (c)  In the event subsection (b) above is inapplicable, a Former
Participant who is reemployed as an Employee after having incurred a Break in
Service shall be eligible to resume participation in the Plan as provided in
Section 3.1.  As of the date he again becomes an Active Participant, such
Participant's Years of Service as of the date of his prior change in status
shall not be restored.

     (d)  If a Former Participant had no vested interest in his Profit Sharing
Accounts at the time of termination of employment and if such Participant is
reemployed as an Employee and resumes participation without incurring a
Forfeiting Break in Service, then the nonvested portion of his Profit Sharing
shall be restored.

     (e)  In the case of a partially vested Former Participant whose employment
with the Company terminates but who is reemployed by the Company prior to
incurring a Forfeiting Break in Service, and who has received a distribution
from the Plan, the amount of such Participant's then current Account balance 
which is nonforfeitable shall be computed as follows:

          (i) The amount of any distribution from the Participant's Accounts
     made to such Participant as the result of his termination of employment
     shall be added to the then current balance in his Accounts (computed after
     having deducted any prior distribution). 

          (ii) The amount computed in (i) above shall be multiplied by the
     applicable vested percentage, as computed in accordance with Section 6.5.

          (iii) The amount of any prior distribution shall be subtracted from
     the amount computed in (ii) above.


                                       -12-

<PAGE>


          (iv) The sum so determined in (iii) above shall be the Participant's
     then current Account balance which is nonforfeitable.

     SECTION 3.5    COMMENCEMENT.  Each Employee who is or can be anticipated to
become an Active Participant as provided in Section 3.1, as applicable, shall be
responsible for completing such forms and furnishing such other information as
is required by the Plan Administrator.


                                       -13-

<PAGE>

                                      ARTICLE IV

                              CONTRIBUTIONS AND EXPENSES

     SECTION 4.1    CONTRIBUTIONS IN GENERAL.  Contributions are to be made 
hereto by the Company and may be made by the Participant as herein provided. 
The Trustee shall have no duty to require any contributions to be made to it 
or to determine whether contributions delivered to it hereunder comply with 
the provisions of this Plan or any resolutions, rules, regulations or 
policies of the Company providing for such contributions.  In no event shall 
the Company contributions for any Plan Year exceed the amount deductible for 
such Plan Year under Section 404 of the Code.

     SECTION 4.2    COMPANY CONTRIBUTIONS.

     (a)  PROFIT SHARING CONTRIBUTIONS.  For each Plan Year the Company may 
contribute to the Trust on behalf of each Participant who is eligible (as 
provided in subsection (c)) such amount or amounts, if any, as the Company 
may, in its sole and absolute discretion, determine.  All Profit Sharing 
Contributions shall be made in cash either in a single payment or in 
installments not later than the time prescribed by law for filing the 
Company's federal income tax return for the Plan Year (including any 
extensions thereof).

     (b)  MATCHING CONTRIBUTIONS.  For each Plan Year the Company may 
contribute on behalf of each eligible Participant a Matching Contribution 
equal to such amount as determined at the sole discretion of the Company.  
All Matching Contributions shall be made in cash either in a single payment 
or in installments not later than the time prescribed by law for filing the 
Company's federal income tax return for the Plan Year (including any 
extensions thereof).  

     (c)  ALLOCATION OF PROFIT SHARING CONTRIBUTIONS.  As of the last day of 
each Plan Year, there shall be allocated to the Profit Sharing Account of 
each Participant who (i) completed a Year of Service in and who was an 
Employee on the last day of such Plan Year, or (ii) terminated employment 
during the Plan Year on or after his Early Retirement Date, Normal Retirement 
Date, Disability or death, his share of the aggregate of the Profit Sharing 
Contributions, if any, based on the proportion that each such Participant's 
Compensation received for such Plan Year bears to the total of all such 
Participants' Compensation received for such Plan Year.

     (d)  ALLOCATION OF MATCHING CONTRIBUTIONS.  As of the last day of each 
Plan Year, there shall be allocated to the Matching Account of each 
Participant who (i) completed a Year of Service in and who was an Employee on 
the last day of such Plan Year, or (ii) terminated employment during the Plan 
Year on or after his Early Retirement Date, Normal Retirement Date, 
Disability or death, his share of the aggregate of the Matching Contributions 
if any,


                                       -14-

<PAGE>


arising during such Plan Year based on the proportion that each such 
Participant's 401(k) Contributions for such Plan Year bears to the total of 
all such Participants' 401(k) Contributions for such Plan Year.

     (e)  DISPOSITION OF FORFEITURES.  Forfeitures that occur during the Plan 
Year shall first be used to the extent necessary to restore a Participant's 
Accounts as provided in Section 3.4(d).  Any remaining Forfeitures shall in 
the discretion of the Plan Administrator be used either to (i) reduce the 
Matching Contributions for the Plan Year in which such Forfeiture arises and 
allocated among eligible Participants as provided in subsection (d), or (ii) 
pay expenses of the Plan and Trust.

     (f)  IRREVOCABILITY OF COMPANY CONTRIBUTION.  Except as provided in the 
following sentence, no contributions to the Trust and no part of the corpus 
or income of the Trust shall revert to the Company or shall be used for or 
diverted to any purpose other than for the exclusive benefit of persons 
covered by the Plan.  Notwithstanding the immediately preceding sentence or 
any other provisions of this Plan and Trust to the contrary, all 
contributions made by the Company to the Plan are conditioned upon the 
deductibility of such contributions under Section 404 of the Code.  To the 
extent a contribution is disallowed as a deduction under Section 404 of the 
Code, the Trustee shall return such contribution to the Company within one 
year from the date of disallowance of the deduction.  In addition, to the 
extent any contributions made by the Company to the Plan are made to the Plan 
as a result of a mistake in fact, the Trustee shall return such contributions 
to the Company within one year after the date the error is discovered by the 
Company.  

     SECTION 4.3    401(K) CONTRIBUTIONS.

     (a)  TYPES AND AMOUNTS.  Each Employee who is an Active Participant and 
who enters into a payroll reduction agreement (as provided in Section 4.3(b)) 
shall be eligible to contribute by payroll reduction a 401(k) Contribution 
equal to a certain designated whole percentage of not less than 1% and not 
more than 15% of his Compensation in each pay period based on the 
Participant's signed payroll reduction authorization form or such other 
authorization acceptable to the Plan Administrator.  Such amount shall be 
deducted from his pay for each pay period such agreement is in effect.  In no 
event shall the aggregate contributions made by a Participant under this 
Section 4.3(a) for a calendar year exceed the annual limit under Code Section 
402(g) as adjusted by the Secretary of the Treasury for that calendar year.

     (b)  COMMENCEMENT OF CONTRIBUTIONS.  Each Employee who is or can be 
anticipated to become an Active Participant and who desires to make 401(k) 
Contributions from his Compensation while an Active Participant shall, prior 
to the Quarterly Date as of which he is eligible and desires to commence 
making such 401(k) Contributions,


                                       -15-

<PAGE>


complete such payroll deduction or reduction authorization forms or 
procedures and furnish such other information in the form and within the time 
as is required by the Plan Administrator.  Such authorization shall operate 
on a Plan Year basis subject to the provisions of subsection (c).  If an 
Active Participant who is eligible to make such 401(k) Contributions declines 
to make contributions or fails to supply all information required on a timely 
basis, his right to have payroll reductions shall be preserved as of any 
succeeding Quarterly Date provided he is then an Active Participant.  Such 
payroll reductions shall commence as of the first payroll period following 
the Quarterly Date as of which the Participant has elected commencement.

     (c)  CHANGES AND DISCONTINUANCE OF CONTRIBUTIONS.

          (i)  An Active Participant may increase, or decrease his 401(k)
     Contributions as of the first day of the payroll period coincident with or
     next following a Quarterly Date in the frequency and manner determined by
     the Plan Administrator. An Active Participant may completely discontinue
     his 401(k) Contributions at any time by notifying the Plan Administrator in
     such manner as may be required by the Plan Administrator.  A Participant
     who has discontinued such 401(k) Contributions may recommence them as of
     the first payroll period coincident with or next following a Quarterly
     Date, provided he then is an Active Participant and satisfies the
     requirements of subsection (b).

        (ii)  The foregoing notwithstanding, the 401(k) Contributions shall
     cease automatically as of the last day of the pay period which coincides
     with or immediately precedes the date upon which the Active Participant
     ceases to be an Active Participant.

     (d)  PAYMENT TO TRUSTEE.  An Active Participant's 401(k) Contributions made
by payroll reduction shall be paid to the Trustee as soon as practicable after
the end of each payroll period and in no event more than 15 business days after
the end of such month.

     (e)  RETURN OF EXCESS PARTICIPANT CONTRIBUTIONS.  If a Participant makes
contributions to this Plan and any other cash or deferred arrangement for a
calendar year which exceed the limit under Code Section 402(g) for such year,
the Participant shall notify the Plan Administrator of the amount of excess
contributions to this Plan by the March 1 of the next calendar year.  The amount
of such excess contributions (and any earnings or losses attributable to such
excess for the Plan Year) shall be distributed to the Participant by the
April 15 of the next calendar year in which the excess contribution is made. 
For this purpose, if a Participant has made excess contributions to this Plan
(without regard to any other Plan), the Participant shall be deemed to have
given the notice referred to above and the excess contributions


                                       -16-

<PAGE>


(and earnings or losses attributable to such excess) shall be distributed to 
the Participant by such April 15.

     (f)  ALLOCATION OF 401(K) CONTRIBUTIONS.  Each Active Participant's 
401(k) Contributions shall be credited to his 401(k) Account in accordance 
with Article V.

     (g)  VESTING OF 401(K) ACCOUNT.  A Participant shall always be 100% 
nonforfeitably vested in his 401(k) Account.

     SECTION 4.4    LIMITATION ON ALLOCATIONS.

     (a)  BASIC LIMITATION ON ALLOCATIONS TO PARTICIPANTS.  Notwithstanding 
anything to the contrary contained in this Plan, there shall not be allocated 
to the Accounts of any Participant for any Limitation Year an amount which 
would cause his Annual Addition to exceed the lesser of:

          (i)  $30,000; or

        (ii)   25% of the Total Compensation received by the Participant for
     such Limitation Year.

          If the Annual Addition for a Participant exceeds either of the
     foregoing limitations, the Plan Administrator shall, to the extent
     necessary to eliminate such excess (and in the following order):

               (1)  refund or refuse to accept any part or all of the
          Participant's 401(k) Contributions to be allocated to his 401(k)
          Account in the Limitation Year which are ineligible for a Matching
          Contribution under Section 4.2(b);

               (2)  refund or refuse to accept any part or all of the
          Participant's 401(k) Contributions to be allocated to his 401(k)
          Account in the Limitation Year which are eligible for a Matching
          Contribution under Section 4.2(b), and reduce the corresponding
          Matching Contribution related thereto;

               (3)  reduce the Company's Profit Sharing Contributions which
          otherwise would be allocable to the Profit Sharing Account of the
          Participant for the Limitation Year in the absence of the limit of
          this Section;

               (4)  retain any excess amount not allocated in accordance with
          this subsection 4.4(a) in the Trust (adjusted for its pro rata share
          of income, gains and losses) until the next succeeding December 31 at
          which time it shall be treated as if it were the Company's advance
          contribution for the Plan Year ending on that 


                                       -17-


<PAGE>

          December 31 to the type of Account to which it otherwise would have 
          been credited.

     (b)  SPECIAL DEFINITIONS.

          (i)  LIMITATION YEAR.  For the purposes of this Plan, the Limitation
     Year shall be the Plan Year.

         (ii)  ANNUAL ADDITION.  Annual Addition means, with respect to any
     Limitation Year, the sum of:

               (1)  all contributions allocable to the Participant under this
          Plan and under all other defined contribution plans maintained by the
          Company and those Related Entities whose plans are required to be
          aggregated pursuant to those provisions of federal law pertaining to
          the maximum annual additions to individual accounts in tax qualified
          defined contribution plans;

               (2)  Forfeitures allocable to the Participant under such plans,
          if any; and

               (3)  amounts allocated to an individual medical account, as
          defined in Section 415(l)(2) of the Code which is part of a defined
          benefit pension plan maintained by the Company or a Related Entity.

        (iii)  TOTAL COMPENSATION.  For the purpose of determining the maximum
     allocation permitted by Sections 4.4(a) (and notwithstanding the definition
     of Compensation used elsewhere in this Plan), Total Compensation shall
     mean, with respect to any Limitation Year, the Participant's wages,
     salaries for professional services and other amounts paid for personal
     services actually rendered (including, but not limited to, commissions paid
     salesmen, compensation for services on the basis of percentage of profits,
     commissions on insurance premiums, tips and bonuses).  Total Compensation
     does not include deferred compensation, stock options and other
     distributions which receive special tax benefits; provided, however, that
     effective January 1, 1998 Total Compensation shall include any 401(k)
     Contributions to this Plan and any amounts not included in the
     Participant's gross income by reason of Code Section 125.

     SECTION 4.5    LIMITATION ON 401(K) CONTRIBUTIONS.  Each Plan Year, the 
Plan must satisfy the requirements of this Section. The Plan Administrator 
shall determine if the requirements of this Section are satisfied pursuant to 
Treasury Regulation Section 1.401(k)-1, the provisions of which are 
incorporated by this reference.

                                       -18-

<PAGE>

     (a)  ACTUAL DEFERRAL PERCENTAGE TEST.  For each Plan Year, the amount of 
401(k) Contributions and Matching Contributions made to the Plan shall 
satisfy one of the following tests:

          (i)  the Actual Deferral Percentage for the Highly Compensated Group
     for the Plan Year is not more than the Actual Deferral Percentage of the
     Non-Highly Compensated Group for the preceding Plan Year multiplied by
     1.25; or 

         (ii)  the excess of the Actual Deferral Percentage for the Highly
     Compensated Group for the Plan Year over that of the Non-Highly Compensated
     Group for the preceding Plan Year is not more than two percentage points
     and the Actual Deferral Percentage for the Highly Compensated Group for the
     Plan Year is not more than the Actual Deferral Percentage of the Non-Highly
     Compensated Group for the preceding Plan Year multiplied by 2.

     (b)  ACTUAL DEFERRAL PERCENTAGE.  The Actual Deferral Percentage for the 
Highly Compensated Group or the Non-Highly Compensated Group for a Plan Year 
is the average of the Actual Deferral Percentage of each Participant in such 
group.

     (c)  ADJUSTMENTS TO MEET THE ACTUAL DEFERRAL PERCENTAGE TEST.  
          (i) If an Excess Contribution is made during a Plan Year by a Highly
     Compensated Employee, the Plan Administrator shall, before the last day of
     the following Plan Year, distribute the amount of the Excess Contribution
     for such Plan Year (and any income or loss attributable thereto for the
     Plan Year).  401(k) Contributions on which Matching Contributions under
     Section 4.2(b) are not made will be first distributed as Excess
     Contributions prior to distribution of 401(k) Contributions on which
     Matching Contributions are made.  An "Excess Contribution" for any Plan
     Year is the excess of the amount of 401(k) Contributions and Matching
     Contributions actually paid over to the Trust on behalf of a Highly
     Compensated Employee for such Plan Year over the maximum amount of such
     contributions permitted by the limitation of this Section.  Distribution of
     Excess Contributions for any Plan Year shall be made on the basis of the
     amount of 401(k) Contributions made by and Matching Contributions made on
     behalf of such Highly Compensated Employees.

         (ii) Any Matching Contribution which relates to a Participant's Excess
     Contribution for such Plan Year or otherwise distributable under the terms
     of the Plan may be forfeited in accordance with Sections 401(k)(8)(E) and
     411(a)(3)(G) of the Code.  Forfeitures of Matching Contributions that occur
     during the Plan Year pursuant to this Section 4.5(c)(ii) shall be treated
     in one or more of the following ways: (A) included in, reduce and be
     considered part 

                                          -19-

<PAGE>

     of the Company's Matching Contribution for Participants in the Non-Highly
     Compensated Group for the Plan Year in which such forfeiture arises,
     (B) held in a suspense account and applied toward the Company's
     Matching Contribution for subsequent Plan Years or (C) used to pay the
     reasonable expenses of the Plan.

          (iii) The Company in its sole discretion may make qualified non-
     elective contributions (as defined in Treasury Regulation 
     Section 1.401(k)-1(g)(13)(ii)) to correct any Excess Contributions 
     as permitted by Treasury Regulation Section 1.401(k)-1(f)(1).

          (iv) Distribution of Excess Contributions under this Section will not
     require the consent of the Participant or his Spouse and will not violate
     any outstanding Qualified Domestic Relations Order.

          (v)  The Plan Administrator, in its sole discretion during the Plan
     Year may limit the amount of 401(k) Contributions made by Highly
     Compensated Employees in order to meet the requirements of this Section
     4.5. 

     (d)  COORDINATION WITH SECTION 4.3.  The amount of Excess Contributions 
will be determined after the maximum deferrals under Section 4.3(a) and 
returning any such excess deferrals.

     (e)  AGGREGATION.  If two or more plans which include cash or deferred 
arrangements are aggregated for purposes of Code Section 410(b) or 401(a)(4), 
the cash or deferred arrangements included in such plans shall be treated as 
one arrangement for purposes of this Section 4.5.  If any Highly Compensated 
Employee is simultaneously an active participant under two or more cash or 
deferred arrangements of Related Entities, for purposes of determining the 
Actual Deferral Percentage with respect to such employee, all such cash or 
deferred arrangements shall be treated as one arrangement for purpose of this 
Section 4.5.

     SECTION 4.6    ROLLOVER CONTRIBUTIONS AND TRANSFERS.

          (a) Rollover Contribution means any rollover amount or rollover
     contribution which qualifies as an "eligible rollover distribution" as
     described in Code Section 402(c)(4).

          (b)  An Employee, whether or not a Participant, may file a request in
     writing with the Plan Administrator to accept his Rollover Contribution. 
     The Plan Administrator, in accordance with a uniform and nondiscriminatory
     policy, shall determine whether or not such Rollover Contribution shall be
     accepted.  Any such request shall state the amount of the Rollover
     Contribution, the nature of the property constituting the Rollover
     Contribution, and include a statement that such contribution qualifies as a
     Rollover Contribution as defined 

                                      -20-

<PAGE>

     in this Section.  In addition, the Plan Administrator may require the 
     Participant to submit such other evidence and documentation as the Plan 
     Administrator, in the Plan Administrator's sole discretion, determines 
     necessary to insure that the contribution qualifies as a Rollover 
     Contribution.

          (c)  The Employee shall at all times have a nonforfeitable right in
     100% of his Rollover Account.

          (d)  If a qualified plan and exempt trust (under Code Sections 401(a)
     and 501(a), respectively) established by an employer other than the Company
     permits the transfer of the benefit of an Employee previously employed by
     such employer to be delivered from such trust to this Plan and Trust, the
     Plan Administrator, upon the written request of the Participant, may accept
     such transfer.  However, effective January 1, 1998, a Employee may not make
     a transfer of any assets which are subject to any "protected benefits"
     described in Code Section 411(d)(6) which protected benefits are not
     already provided for or contained in the Plan, or have not been waived.
     Such transfer shall be treated as a Transfer for all purposes of the Plan
     and Trust.  Any amounts transferred to the CCA Plan, Market USA Plan and
     the Plan prior to January 1, 1998 and held in a Transfer Account shall have
     the rights to any protected benefits not otherwise provided for or
     contained in this Plan.

          (e)  An Employee who has not yet become a Participant in the Plan and
     who makes a Rollover Contribution or Transfer under paragraph (d) shall be
     treated as a Participant in the Plan only with respect to amounts credited
     to his Rollover Account and Transfer Account, and shall not have any other
     rights as a Participant unless and until the satisfies the requirements for
     participation under Section 3.1.

                                          -21-

<PAGE>

                                      ARTICLE V

                                       ACCOUNTS

     SECTION 5.1    ACCOUNT VALUES.  As of each Valuation Date, the value of 
each of a Participant's Accounts shall be determined as follows:

     (a)  PROFIT SHARING AND MATCHING ACCOUNTS:

          (i) the value of such Account as of the last preceding Valuation Date;

         (ii) minus the amount of any distributions made from such Account
     since the last preceding Valuation Date;

        (iii) minus the amount, if any, which became a Forfeiture from such
     Account since the last preceding Valuation Date;

         (iv) plus the amount of a previous Forfeiture which is required to be
     restored to such Account during such period as provided in Section 3.4(d);

          (v) plus or minus such Account's share of the net income, loss,
     appreciation and/or depreciation in the value of that portion of the Trust
     allocable to such Accounts since the last preceding Valuation Date in
     accordance with Section 5.2; and

         (vi) plus any Company contributions (including Forfeitures) allocable
     to such Account.

     (b)  401(K), ROLLOVER AND TRANSFER ACCOUNTS:

          (i) the value of such Account on the last preceding Valuation Date;

         (ii) minus the amount of any distributions or withdrawals made since
     the last preceding Valuation Date;

        (iii) plus or minus such Accounts share of the net income, loss,
     appreciation and/or depreciation in the value of that portion of the Trust
     allocable to such Accounts, as determined in accordance with Section 5.2;
     and

         (iv) plus any 401(k) Contributions, Rollover Contributions or
     transfers made to such Account since the last preceding Valuation Date.

     SECTION 5.2    ALLOCATION OF INVESTMENT INCOME.  As of each Valuation 
Date, the Plan's share of any net appreciation or net depreciation in the 
value of each Investment Fund shall be 

                                   -22-

<PAGE>

allocated among the Accounts of Participants in the same proportion that the 
value of such portion of each of the Participant's Account as is invested in 
such Investment Fund bears to the total value of the portions of the Accounts 
of all Participants as are invested in such Investment Fund, determined as of 
the immediately preceding Valuation Date, reduced in each case by the amount 
of any distributions and transfers from such Accounts allocable to such 
Investment Fund for the benefit of such Participant since the immediately 
preceding Valuation Date and increased in each case by the aggregate 
Transfers, Profit Sharing, Matching, 401(k) and Rollover Contributions 
credited to such Investment Fund since the immediately preceding Valuation 
Date.  All determinations made by the Trustee with respect to the value of 
Participants' Accounts shall be made in accordance with generally accepted 
principles of trust accounting, and such determinations made by the Trustee 
and any determinations made by the Plan Administrator based thereon, shall be 
conclusive and binding upon any person having an interest under the Plan.

     SECTION 5.3    QUARTERLY STATEMENT OF ACCOUNTS.  A statement of the 
value of each Participant's Accounts shall be prepared as of each calendar 
quarter and delivered, as soon as practicable thereafter, to each Participant.

                                          -23-

<PAGE>

                                      ARTICLE VI

                                    DISTRIBUTIONS

     SECTION 6.1    ELIGIBILITY.  A Former Participant shall be eligible to 
receive a distribution as provided in Sections 6.2 through 6.5.  
Distributions shall be payable as provided in Sections 6.6 through 6.7, as 
applicable.

     SECTION 6.2    RETIREMENT.  An Active or Inactive Participant who 
becomes a Former Participant because of his retirement on or after his Normal 
Retirement Date or his Early Retirement Date, shall, as of his Normal 
Retirement Date or Early Retirement Date, be fully vested in the value of his 
Accounts and shall be eligible to receive the value of such Accounts.  
Distribution of his Accounts shall commence as soon as practicable following 
his actual retirement date.

     SECTION 6.3    DISABILITY.  An Active or Inactive Participant who 
becomes a Former Participant because of a Disability, shall, as of the date 
on which he is deemed to be disabled, be fully vested in the value of his 
Accounts and shall be eligible to receive the value of such Accounts.  
Distribution of his Accounts shall commence as soon as practicable following 
the date he is determined to be disabled.

     SECTION 6.4    DEATH.  An Active or Inactive Participant who becomes a 
Former Participant because of his death shall, as of the date of his death, 
be fully vested in the value of his Accounts and his Beneficiary shall be 
eligible to receive the value of such Accounts.  Distribution of his Accounts 
shall commence as soon as practicable following the Participant's death.

     SECTION 6.5    TERMINATION FOR OTHER REASONS.  An Active or Inactive 
Participant whose employment with any and all Related Entities is terminated 
for any reason other than retirement, Disability or death, shall, as of the 
date of such termination:

     (a)  be fully vested in the value of his 401(k), Matching, Transfer and 
Rollover Accounts, and

     (b)  be vested in that portion of the value of his Profit Sharing 
Accounts, as determined in accordance with the following table:

                                          -24-

<PAGE>

<TABLE>
<CAPTION>

          Years of Service              Vested Portion
          -----------------             ---------------
          <S>                           <C>
          Less than 1                          0%
          1 but less than 2                   25%
          2 but less than 3                   50%
          3 but less than 4                   75%
          4 or more                          100%
</TABLE>

     (c)  Such Participant shall be eligible to receive the value of the 
vested portion of his Accounts.  Distribution of his Accounts shall commence 
as soon as practicable following such date of termination; provided however, 
a Participant's vested Accounts may not be paid until the Participant's 
Normal Retirement Date without his written consent if the value exceeds 
$5,000.

     SECTION 6.6    DISTRIBUTION OF ACCOUNTS.

     (a)  FORM OF DISTRIBUTION.  Subject to the following provisions of this 
Article VI, the vested balances of a Participant's Plan Accounts will be 
distributable to or for his benefit by one of the following methods as 
elected by the Participant:

          (i) LUMP SUM.  By payment in a lump sum.

         (ii) INSTALLMENTS.  By payment in annual or more frequent,
     substantially equal installments.

        (iii) DIRECT ROLLOVER FROM PLAN.  Notwithstanding any provision of the
     Plan to the contrary that would otherwise limit a distributee's election
     under this Article, a "distributee" may elect, at the time and in the
     manner prescribed by the Plan Administrator, to have any portion of an
     "eligible rollover distribution" paid directly to an eligible retirement
     plan specified by the distributee in a "direct rollover".  The Plan
     Administrator may establish such rules and procedures regarding direct
     rollovers as long as such rules and procedures are in compliance with
     Treasury Regulation Section 1.401(a)(31)-1T.  For purposes of this
     Section 6.6(a)(iv), the following definitions shall apply:

               (1) "Eligible rollover distribution" means any distribution of
          all or any portion of the balance to the credit of the distributee,
          except that an eligible rollover distribution does not include (1) any
          distribution that is one of a series of substantially equal periodic
          payments (not less frequently than annually) made for the life (or
          life expectancy) of the distributee and the distributee's designated
          beneficiary, or for a specified period of ten years or more; (2) any
          distribution to the extent such distribution is required under Section
          401(a)(9) of the Code; and (3) the portion 

                                             -25-

<PAGE>

          of any distribution that is not includable in gross income.

               (2) "Eligible retirement plan" means an individual retirement
          account described in Section 408(a) of the Code, an individual
          retirement annuity described in Section 408(b) of the Code, an annuity
          plan described in Section 403(a) of the Code, or a qualified trust
          described in Section 401(a) of the Code, that accepts the
          distributee's eligible rollover distribution.  However, in the case of
          an eligible rollover distribution to a surviving Spouse, an eligible
          retirement plan is an individual retirement account or individual
          retirement annuity.

               (3) "Distributee" means a Participant or a Participant's Spouse. 
          A Participant's Spouse or former Spouse who is the Alternate Payee
          under a Qualified Domestic Relations Order, is also a distributee with
          regard to the interest of such Spouse or former Spouse.

               (4) "Direct rollover" means a payment by the Plan to the eligible
          retirement plan specified by the distributee.

     (b)  ELECTION OF DISTRIBUTION.  The Participant shall select the method 
by which his vested Accounts will be distributed to him. Notwithstanding the 
foregoing, if the distributable balance of the Participant's Accounts is $200 
or less, then the Trustee shall distribute the Participant's vested Accounts 
in a lump sum, and the Participant shall have no right to select the manner 
in which he will receive his distribution from the Plan. If the distributable 
balance of the Participant's Accounts is $5,000 or less and the Participant 
fails to elect a form of distribution when payable, the Trustee shall 
distribute the Participant's vested Accounts in a lump sum. 

     (c)  DEATH BENEFITS.  Where the distribution of a Participant's Accounts 
has commenced, and such Participant dies before the entire amount in his 
Accounts has been distributed, the remaining portion of his Accounts shall be 
distributed at least as rapidly as the distribution option in effect as of 
the date of his death; provided, however, that the Plan Administrator may 
accelerate payments under such payment option after consulting with his 
Beneficiary.  If the Participant dies prior to the time distribution of his 
Accounts has commenced, his entire Accounts shall be paid by December 31 of 
the Plan Year in which occurs the fifth anniversary of the Participant's 
death in such manner as the Participant designates in such Participant's 
beneficiary designation or as designated by the Beneficiary.

                                       -26-

<PAGE>


     SECTION 6.7    TIME FOR DISTRIBUTION.  Distribution of a Participant's 
vested Accounts will normally be made or commenced as soon as practicable 
following the Participant's date of termination, but not later than the 60th 
day next following the close of the Plan Year during which the Participant 
attains age 65 years or, if later, during which his date of termination 
occurs, except as otherwise permitted under circumstances described in Treas. 
Reg. Section  1.401(a)-14(d).  If the value of the Participant's Accounts at 
the time of any distribution is over $5,000, the Participant (but not his 
Beneficiary in the event of the Participant's death) must consent in writing 
to receive the distribution.  However, a Participant may not elect to defer 
distribution beyond the date described above.  Moreover, distributions must 
commence as required under Code Section 401(a)(9) and the regulations 
thereunder including the minimum incidental death benefit rules under Prop. 
Treas. Reg. 1.401(a)(9)-2.

                                      -27-

<PAGE>

                                     ARTICLE VII

                                LOANS AND WITHDRAWALS

     SECTION 7.1    LOANS.  While the primary purpose of the Plan is to 
accumulate funds for the Participants when they retire, the Plan 
Administrator may in its sole discretion permit loans to Participants from 
their vested Profit Sharing, Matching, 401(k), Transfer and Rollover 
Accounts.  Any loans to Participants shall be made in accordance with the 
terms of a loan policy adopted by the Plan Administrator.  The amount of any 
loan together with the accrued interest under this Plan and all other 
qualified employer plans shall be within the following limits:

     (a)  If the vested balance of the Participant's Accounts is between $0 
and $99,999, the Participant may borrow up to one-half the vested balance of 
his Accounts;

     (b)  If the vested balance of the Participant's Accounts is $100,000 or 
more, the Participant may borrow up to lesser of:

          (i) one-half the vested balance of his Accounts; or

         (ii) $50,000, reduced by the excess (if any) of:

               (1) the highest outstanding balance of loans under the Plan and
          all other qualified Company plans during the one year period ending on
          the day before the date on which such loan was made, over

               (2) the outstanding balance of such outstanding loans on the date
          on which such loan was made.

     SECTION 7.2    HARDSHIP WITHDRAWALS.  A Participant may withdraw the 
401(k) Contributions credited to his 401(k) Account, but not the earnings 
thereon, in a situation where the Plan Administrator, in its sole discretion, 
determines that such a withdrawal will alleviate a condition of "severe 
financial hardship" of a Participant as defined below.  A Participant seeking 
such a withdrawal must apply to the Plan Administrator and provide the Plan 
Administrator with such evidence as it requires to make its determination.  
The Plan Administrator will respond to each such request in writing as to its 
approval or denial as soon as practical after receipt of all requested 
information from the Participant.  Any such withdrawals shall be made in 
accordance with the terms of a withdrawal policy adopted by the Plan 
Administrator from time to time.

     Severe financial hardship withdrawals may be made for the following 
specified purposes:

                                        -28-

<PAGE>


     (a)  costs directly related to the purchase of the Participant's 
principal residence;

     (b)  payment of post-secondary tuition and related educational fees of 
the Participant or members of his immediate family;

     (c)  medical care expenses for the Participant or members of his 
immediate family, which are not otherwise covered by insurance; 

     (d)  burial or mortuary expenses for an immediate family member of the 
Participant; 

     (e)  payments necessary to prevent the eviction of the Participant from 
his principal residence or foreclosure on a mortgage on that residence; or

     (f)  any amount determined by the Internal Revenue Service to constitute 
an immediate and heavy financial need.

     In determining the amount required to meet a severe financial hardship, 
the Plan Administrator may take into account the anticipated federal and 
state income and excise taxes with respect to the withdrawal.

     SECTION 7.3    AGE 59-1/2 AND OVER WITHDRAWALS.  A Participant who is 
age 59-1/2 or older may elect to withdraw all or any part of the vested 
balance of his Accounts (as of the Valuation Date coincident with or 
immediately preceding the filing of the withdrawal request).  The withdrawal 
request shall be made in the manner approved by the Plan Administrator and 
subject to any further rules imposed by the Plan Administrator.

     SECTION 7.4    WITHDRAWAL OF ROLLOVERS.  A Participant may elect to 
withdraw all or any part of the balance of his Rollover Account for any 
reason (as of the Valuation Date coincident with or immediately preceding the 
filing of the withdrawal request).  The withdrawal request shall be made in 
the manner approved by the Plan Administrator and subject to any further 
rules imposed by the Plan Administrator.

                                      -29-

<PAGE>

                                     ARTICLE VIII

                              ADMINISTRATION OF THE PLAN

     SECTION 8.1    PLAN ADMINISTRATOR AND NAMED FIDUCIARY.  The authority 
and responsibility to control and manage the operations and administration of 
the Plan shall reside in the Plan Administrator.  For purposes of ERISA, the 
Company or the committee appointed by the Company shall be the "Named 
Fiduciary" and also the "Plan Administrator" with respect to this Plan.  The 
Plan Administrator shall have the sole authority to appoint and remove the 
Trustee, and the investment manager, if any, provided for under the Trust.  
The Plan Administrator shall be responsible for the day-to-day administration 
of the Plan.  The Trustee shall have the sole responsibility for the 
administration of the Trust and the management of the assets held under the 
Trust, all as specifically provided in the Trust.  The Plan Administrator 
warrants that any directions given, information furnished, or action taken by 
it shall be in accordance with the provisions of the Plan or the Trust, as 
the case may be, authorizing or providing for such direction, information or 
action.  The Plan Administrator and Company do not guarantee the Trust in any 
manner against investment loss or depreciation in asset value.

     SECTION 8.2    COMPENSATION AND EXPENSES.  The Plan Administrator shall 
not receive compensation for its services.  However, a person to whom 
administrative duties shall have been delegated by the Plan Administrator who 
is not an employee of a Related Entity may receive compensation for the 
performance of such duties.  All usual and reasonable expenses of the Plan 
Administrator may be paid in whole or in part by the Company, and any 
expenses not paid by the Company shall be paid out of the principal or income 
of the Trust.

     SECTION 8.3    RECORDS.  The Plan Administrator shall keep a record of 
all of their proceedings and shall keep all such books of account, records 
and other data as may be necessary or advisable in their judgment for the 
administration of this Plan.

     SECTION 8.4    RECORDS OF TRUST.  The Plan Administrator shall keep on 
file in such form as it may deem convenient and proper, all reports of the 
Trust received from the Trustee.  The Plan Administrator shall be responsible 
for seeing that each Participant is advised, as soon as possible after the 
close of each Plan Year, of the value of his Accounts as of the last day of 
such Plan Year.

                                       -30-

<PAGE>


     SECTION 8.5    CLAIMS PROCEDURE.

     (a)  A Participant or Beneficiary shall make claim for a benefit by 
filing a signed written request identifying the benefit requested with the 
Plan Administrator.  Within 90 days from the receipt of such claim, the Plan 
Administrator shall notify in writing the individuals submitting the claim of 
the Plan Administrator's decision.  If special circumstances related to 
processing the claim require an extension of time, the Plan Administrator 
may, upon written notice to the claimant within 90 days of the filing of the 
claim, extend the time for a written decision for no more than an additional 
90 days. If the claim is denied, such notice shall state the following:

          (i) the specific reasons for denial;

         (ii) specific references to pertinent Plan provisions;

        (iii) a description of any additional material or information necessary
     for the claimant to perfect the claim and an explanation of why such
     material or information is needed; and

         (iv) an explanation of the Plan's review procedure.

     (b)  For a period of 60 days after the receipt of such notice, the 
claimant or his duly authorized representative may:

          (i) review pertinent documents; and

         (ii) submit a written request to the Plan Administrator for review of
     the denial.  A claimant submitting such a request shall be allowed to
     submit issues and comments in writing to the Plan Administrator.

     (c)  The Plan Administrator shall afford to any claimant so requesting 
review, a full and fair review of the decision denying the claim and may, in 
its sole discretion, hold a hearing to review the issues raised by the 
claimant. Within 60 days after receipt of the request for review, unless 
special circumstances such as the need to hold a hearing require an extension 
of time in which case a decision shall be rendered as soon as possible, the 
Plan Administrator shall render a decision on review in writing to the 
claimant, which decision shall include specific reasons for the decision, 
written in a manner calculated to be understood by the claimant, and specific 
references to the pertinent Plan provisions on which the decision is based.  
Any extension shall not exceed 120 days from receipt of such request for 
review.  Such extension shall be made only upon prior written notice thereof 
to the claimant, within 60 days after the receipt of such request for review.

                                            -31-

<PAGE>


     (d)  No denial of benefits with respect to a claimant shall be deemed to 
be effective from a legal standpoint until the claimant has exhausted the 
claims procedure provided under the Plan.






                                       -32-

<PAGE>


                                      ARTICLE IX

                                       TRUSTEE

     SECTION 9.1    TRUSTEE'S RESPONSIBILITIES.  The Trustee shall be 
appointed by the Company to administer the Trust and shall serve at the 
pleasure of the Company.  The Trustee, from time to time acting, shall have 
such rights, powers and duties as provided herein and as the Trust shall from 
time to time provide.

     SECTION 9.2    TRUST.  All contributions under this Plan shall be paid 
to the Trust.  All assets of the Trust are to be held, invested, and 
reinvested by the Trustee and all property and funds of the Trust, including 
income from investments and from all other sources, shall be retained for the 
exclusive benefit of the Participants and Beneficiaries as provided in the 
Plan and shall be used to pay benefits to persons entitled thereto hereunder 
or to pay expenses of administration of the Plan and Trust to the extent not 
paid by the Company. The Trustee shall invest and reinvest the assets of the 
Trust at its discretion in accordance with the provisions of the Trust and 
shall not be limited by any laws of the United States or of any State 
thereof, except to the extent that such investment or reinvestment would 
result in the loss of the qualified status of the Plan under the Code or 
result in noncompliance with ERISA.

     SECTION 9.3    NO REVERSION TO COMPANY.  No part of the corpus or income 
of the Trust shall revert to the Company or be used for, or diverted to, 
purposes other than for the exclusive benefit of Participants and their 
Beneficiaries except as provided in Section 4.2(f).

                                        -33-

<PAGE>

                                      ARTICLE X

                                  GENERAL PROVISIONS

     SECTION 10.1   INALIENABILITY.  Except with respect to any indebtedness 
owing to the Trust or as otherwise provided by law, no benefit under the Plan 
shall be subject in any manner to anticipation, alienation, sale, transfer, 
assignment, pledge, encumbrance, or charge prior to actual receipt thereof by 
the payee; and any attempt to so anticipate, alienate, sell, transfer, 
assign, pledge, encumber, or charge prior to such receipt shall be void; nor 
shall the Trust be in any manner liable for or subject to the debts, 
contracts, liabilities, engagements or torts of any person entitled to any 
benefit hereunder.  The preceding sentence shall also apply to the creation, 
assignment or recognition of a right to any benefit payable with respect to a 
Participant pursuant to a domestic relations order unless such order is 
deemed to be a Qualified Domestic Relations Order.

     SECTION 10.2   INCOMPETENCY.  Each person entitled to a payment 
hereunder shall be conclusively presumed to be mentally competent until the 
date on which the Plan Administrator receives a written notice in a form 
satisfactory to the Plan Administrator that such person is incompetent and 
that a guardian, conservator or other person legally vested with the care of 
his estate has been appointed.  However, if the Plan Administrator shall 
determine that any person entitled to a payment is unable to care for his 
affairs because of any disability or infirmity, then such payment may be paid 
to the person or persons who, in the opinion of the Plan Administrator, is 
caring for and supporting the person entitled to the payment or to the 
institution in which the person entitled to the payment is residenced or 
which is providing for his care unless a prior claim therefor shall have been 
made by a duly appointed guardian or conservator, and any such payment so 
made shall be a complete discharge of the liability of the Plan therefor.  If 
a guardian or conservator of the estate of the person entitled to the payment 
shall be appointed by a court of competent jurisdiction, payments shall be 
made to such guardian or conservator, and such payment so made shall be a 
complete discharge of any liability therefor of the Plan.

     SECTION 10.3   MISSING PAYEES.  If the Plan Administrator is unable 
after reasonable search to locate any person entitled to benefits hereunder 
resulting from a Former Participant's participation herein, then the Plan 
Administrator shall mail by registered or certified mail, postage prepaid, to 
the last known address of such person, a notice to the effect that such 
person is entitled to receive benefits hereunder, and (i) if such notice is 
returned by the Post Office as being undeliverable because the addressee 
cannot be located at the address indicated and if neither the Company nor the 
Plan Administrator shall obtain any knowledge of such person's whereabouts
within one year from the date such

                                       -34-

<PAGE>

notice is mailed, or (ii) if within such one-year period there is no response 
to such notice informing the Plan Administrator of such person's whereabouts, 
then in either of such events, at the end of such period, such Former 
Participant's interest in the Plan shall be cancelled and the amount thereof 
shall be treated as a Forfeiture in the Plan Year in which such cancellation 
occurs.  If the person entitled to the Former Participant's cancelled 
Accounts subsequently makes a valid claim with respect to such reallocated 
amounts, the Former Participant's Accounts shall be restored.  Any 
application of payments made in accordance with this Section shall constitute 
a complete acquittance and discharge of every liability of the Plan 
Administrator, the Trustee, the Company and the Trust to such Former 
Participant, his Beneficiaries and his and their executors, administrators 
and estates.

     SECTION 10.4   NON-GUARANTEE OF EMPLOYMENT.  Nothing contained in this 
Plan shall be construed as a contract of employment between the Company and 
any employee, or as a right to any employee to be continued in the employment 
of the Company or as a limitation of the right of the Company to discharge 
any employee with or without cause.

     SECTION 10.5   NO RIGHT TO TRUST.  No Employee shall have any right to, 
or interest in, any part of the Trust upon termination of his employment or 
otherwise except as provided from time to time under this Plan, and then only 
to the extent of the benefits payable to such Employee out of the assets in 
the Trust.  All payment of benefits as provided for in this Plan shall be 
made solely out of the assets in the Trust and neither the Company nor the 
Trustee shall be liable therefor in any manner.

     SECTION 10.6   NON-LIABILITY PROVISIONS.  Subject to any limitation on 
the application of this Section 10.6 pursuant to ERISA, none of the Company, 
the Plan Administrator or the Trustee guarantees the Trust in any manner 
against loss or depreciation, and none of them shall be liable for any act or 
failure to act which is made in good faith pursuant to the provisions of the 
Plan.  The Company shall not be responsible for any act or failure to act of 
the Trustee. The Plan Administrator shall not be responsible for any act or 
failure to act of the Company or the Trustee.  The Plan Administrator shall 
be indemnified by the Company, or from the assets of the Trust, against any 
and all liabilities arising by reason of any act or failure to act made in 
good faith pursuant to the provisions of the Plan, including expenses 
reasonably incurred in the defense of any claim relating thereto.

     SECTION 10.7   APPLICABLE LAW.  Except as otherwise provided for under 
ERISA, all questions pertaining to the construction of the Plan shall be 
determine in accordance with the laws of the State of Delaware.

                                       -35-

<PAGE>


     SECTION 10.8   LITIGATION BY PARTICIPANTS.  To the extent permitted by 
law, if any person beneficially interested in the Trust shall bring suit or 
proceeding against the Trustee or the Trust, or if any dispute shall arise as 
to the person or persons to whom payment or delivery of any funds shall be 
made by the Trustee, the cost to the Trustee of defending the action, where 
the result is adverse to the complainant or pursuant to court authorization, 
shall be charged to the Accounts of the Participant whose interest is at 
issue, and only the excess, if any, shall be included in the expenses of the 
Trust.

     SECTION 10.9   TAX RELEASES.  Prior to making any payment or 
distribution hereunder to any person, the Trustee may require such releases 
or other documents from any lawful taxing authority, may require such 
indemnity from the payee or distributee as the Trustee shall reasonably deem 
necessary for its protection, and may deduct from the amount to which such 
person may be entitled, such amount as, in its discretion, the Trustee deems 
proper to protect the Trustee and the Trust against liability on account of 
death, succession, estate, inheritance, income or other taxes and out of the 
money so deducted may discharge any such liability and pay the balance to the 
person or persons entitled thereto.

     SECTION 10.10  INSPECTION OF RECORDS.  No person shall have any right to 
inspect any books and records of the Company or to inspect any records of the 
Trustee with respect to any other person's rights hereunder.

     SECTION 10.11  PRONOUNS.  Masculine pronouns used herein shall refer to 
men or women or both and nouns and pronouns when stated in the singular shall 
include the plural and when stated in the plural shall include the singular 
wherever appropriate.

     SECTION 10.12  QUALIFIED DOMESTIC RELATIONS ORDER.  In addition to 
payments made under Article VI on account of a Participant's termination of 
employment, payments may be made to an Alternate Payee prior to, coincident 
with, or after Participant's termination of employment if made pursuant to a 
Qualified Domestic Relations Order.  In any event, however, payments to an 
Alternate Payee pursuant to a Qualified Domestic Relations Order may not 
commence prior to the earlier of (a) the date on which the Participant 
corresponding to the Qualified Domestic Relations Order is entitled to a 
distribution under the Plan; or (b) the later of (1) the date on which such 
Participant attains age 50 or (2) the earliest date on which such Participant 
could begin receiving benefits under the Plan if the Participant had 
separated from service.  In addition, this Plan specifically authorizes 
distributions to an Alternate Payee under a Qualified Domestic Relations 
Order regardless of whether the Participant has attained the earliest 
retirement age (as defined above and in Section 414(p) of the Code) only if: 
(A) the order specifies distribution at the earlier date or permits an 
agreement between the Plan and 

                                      -36-

<PAGE>


the Alternate Payee, and (B) the Alternate Payee consents to a distribution 
prior to the Participant's earliest retirement age if the present value of 
the Alternate Payee benefits under the Plan exceeds $5,000. Nothing in this 
Section 10.12 shall permit a Participant a right to receive distribution at a 
time otherwise not permitted under the Plan, nor shall it permit the 
Alternate Payee to receive a form of payment not permitted under the Plan.

     The Plan Administrator shall establish reasonable procedures to 
determine the qualified status of domestic relations orders and to administer 
distributions under such qualified orders, including, in its sole discretion, 
the establishment of segregated accounts for Alternate Payees.

     SECTION 10.13  UNIFORMED SERVICES EMPLOYMENT AND REEMPLOYMENT RIGHTS. 
Notwithstanding any provision of this Plan to the contrary, contributions, 
benefits and service credit with respect to qualified military service will 
be provided in accordance with Section 414(u) of the Code.  Loan repayments 
will be suspended under this Plan as permitted under Section 414(u)(4) of the 
Code.

                                        -37-

<PAGE>


                                      ARTICLE XI

                                      AMENDMENTS

     SECTION 11.1   AMENDMENTS.  The Trust and the Plan may be amended at any 
time and from time to time by action of the Company; PROVIDED, HOWEVER, that 
no such amendment shall impair the rights of any person with respect to such 
person's beneficial interest in the Trust Fund, as it is then constituted, 
nor vest in the Company any right, title or interest in or to the assets of 
the Trust, nor be effective unless the Plan, as so amended, shall be for the 
exclusive benefit of the employees of the Company and their Beneficiaries, 
except such amendment or amendments as, in the opinion of counsel, may be 
necessary or advisable to meet the requirements of any statute of the United 
States or regulation promulgated thereunder; and PROVIDED, FURTHER, that no 
amendment changing the rights and duties of the Trustee shall become 
effective without the Trustee's written consent.  The Company has delegated 
the authority to amend the Plan to the Plan Administrator with respect to 
amendments administrative in nature only.  Amendments which would affect the 
cost of benefits provided under the Plan must be approved by the board of 
directors of the Company.

                                       -38-

<PAGE>

                                     ARTICLE XII

                                     TERMINATION

     SECTION 12.1   RIGHT TO TERMINATE PLAN.  The Company contemplates that 
the Plan shall be permanent.  Nevertheless, in recognition of the fact that 
future conditions and circumstances cannot now be entirely foreseen, the 
Company reserves to the Plan Administrator the right to terminate either the 
Plan or both the Plan and the Trust.

     SECTION 12.2   MERGER OR CONSOLIDATION OF PLAN AND TRUST.  Neither the 
Plan nor the Trust may be merged or consolidated with, nor may its assets or 
liabilities be transferred to, any other plan or trust, unless each 
Participant would (if the Plan then terminated) receive a benefit immediately 
after the merger, consolidation, or transfer which is equal to or greater 
than the benefit he would have been entitled to receive immediately before 
the merger, consolidation, or transfer (if the Plan had then terminated).

     SECTION 12.3   TERMINATION OF PLAN AND TRUST.  If the Plan Administrator 
decides to terminate the Plan and Trust partially or completely, it shall be 
terminated as of the date specified in certified copies of resolutions of the 
Plan Administrator, delivered to the Trustee.  Upon such partial or complete 
termination of the Plan and Trust, after payment of all expenses and 
proportional adjustment of Accounts of affected Participants to reflect such 
expenses, Trust profits or losses, and allocations of any previously 
unallocated funds to the date of such termination, such affected Participants 
shall be entitled to receive the vested portion of the amounts then credited 
to their respective Accounts.

     SECTION 12.4   EFFECT OF TERMINATION ON VESTING. In the event of a 
complete or partial termination of the Plan, as those terms are defined in 
the Code and related regulations and/or rulings, such affected Employees 
shall, notwithstanding any other provision of the Plan, be 100% 
nonforfeitable vested as of the effective date of such termination in the 
value of their Accounts after adjustments for related expenses and/or 
unallocated Trust profits, losses or contributions have been made.

                                        -39-

<PAGE>


                                     ARTICLE XIII

                                   TOP HEAVY PLANS


     SECTION 13.1   TOP HEAVY PLAN REQUIREMENTS.  Notwithstanding anything 
hereinabove to the contrary, if the Plan is a Top Heavy Plan as determined 
pursuant to this Article XIII for any Plan Year then the Plan shall meet the 
requirements of this Article XIII for any such Plan Year.

     SECTION 13.2   TOP HEAVY PLAN DEFINITIONS:

     (a)  AGGREGATION GROUP means:

          (i) MANDATORY AGGREGATION GROUP.  Each plan of any Related Entity in
     which a Key Employee is a participant, and each other plan of any Related
     Entity which enables any plan of a Related Entity in which a Key Employee
     is a participant to meet the nondiscrimination and participation
     requirements of Sections 401(a)(4) or 410 of the Code.

       (ii)  PERMISSIVE AGGREGATION GROUP.  All plans of a Related Entity
     included in the Mandatory Aggregation Group and any other plan sponsored by
     a Related Entity which the Company elects to include as part of the group
     and which continues to satisfy the nondiscrimination and participation
     requirements of Sections 401(a)(4) and 410 of the Code.

In determining which plans of a Related Entity are part of an Aggregation 
Group, only plan years with Determination Dates which fall within the same 
calendar year shall be aggregated.

     (b) DETERMINATION DATE means, as to any Plan Year, the last day of the 
preceding Plan Year.

     (c) KEY EMPLOYEE means any Employee or former Employee, who during the 
Plan Year or during any of the preceding 4 Plan Years is any of the following:

          (i) an officer of any Related Entity.  An individual shall be
     considered an officer only if he:

               (1) is in the regular and continuous employ of a Related Entity;

               (2) has been designated as an officer pursuant to election or
          appointment by the board of directors or other person or governing
          body having authority to elect or appoint officers of a Related
          Entity;

               (3) is an administrative executive; and

                                            -40-

<PAGE>


               (4) has compensation (as determined applying the definition of
          compensation set forth in Section 415(c)(3) of the Code) equal to 1.5
          times the Code Section 415 dollar limit for defined contribution
          plans.  The number of persons to be considered officers in any Plan
          Year and the identity of the person to be so considered shall be
          determined pursuant to the provisions of Section 416(i) of the Code;

        (ii)  one of the 10 Employees who:

               (1) owns or who is considered to own under the attribution rules
          set forth in Section 318 of the Code both more than a 1/2% interest
          and the largest interest in a Related Entity; and

               (2) has, during the Plan Year of ownership, annual Plan Year
          compensation from a Related Entity more then the compensation which is
          set forth in Section 415(c)(l)(A) of the Code for the calendar year in
          which such Plan Year ends;

       (iii)  a person who is both an Employee and the owner of a greater than
     5% capital or profits interest in the Company, and any person who owns, or
     who, under Section 318 of the Code, is considered as owning more than 5% of
     the outstanding stock of the Company or of stock possessing more than 5% of
     the total combined voting power of all stock of such entity; and

        (iv)  a person who is both an Employee whose annual compensation (as
     determined applying the definition of compensation set forth in Section
     415(c)(3) of the Code) from all Related Entities exceeds $150,000 and who
     is a greater than 1% owner of the Company, with ownership determined
     pursuant to Section 13.2(c)(3) by substituting "1%" for "5%" at each place
     where "5%" is set forth therein.

          (v) For purposes of this Section 13.2(c), when applying the
     constructive ownership rules under Section 318 of the Code, "5%," shall be
     substituted for "50%" in Section 318(a)(2)(C) of the Code.  The
     determination of who is a Key Employee will be made in accordance with
     Section 416(i)(1) of the Code and the Code regulations.

     The Beneficiary of any deceased Participant who was a Key Employee shall be
     considered a Key Employee for the same period as the deceased Participant
     would have been so considered.

     (d) KEY EMPLOYEE RATIO means the ratio for any Plan Year, as of the 
Determination Date with respect to such Plan Year, 

                                          -41-

<PAGE>

determined by comparing the amount described in Section 13.2(d)(i) with the 
amount described in Section 13.2(d)(ii) after deduction from both such 
amounts the amount described in Section 13.2(d)(iii).

          (i) The amount described in this Section 13.2(d)(i) is the sum of:

               (1) the aggregate of the present value of all accrued benefits of
          Key Employees under all qualified defined benefit plans included in
          the Aggregation Group;

               (2) the aggregate of the balances in all of the accounts standing
          to the credit of Key Employees under all qualified defined
          contribution plans included in the Aggregation Group; and

               (3) the aggregate amount distributed from all plans in such
          Aggregation Group to or on behalf of any Key Employee during the
          period of 5 Plan Years ending on the Determination Date.

        (ii)  The amount described in this Section 13.2(d)(ii) is the sum of:

               (1) the aggregate of the present value of all accrued benefits of
          all Participants under all qualified defined benefit plans included in
          the Aggregation Group;

               (2) the aggregate of all balances in all of the accounts standing
          to the credit of all Participants under all qualified defined
          contribution plans included in the Aggregation Group; and

               (3) the aggregate amount distributed from all plans in such
          Aggregation Group to or on behalf of any Participant during the period
          of 5 Plan Years ending on the Determination Date.

       (iii)  The amount described in this Section 13.2(d)(iii) is the sum of:

               (1) all Rollover Contributions and trustee transfers which are
          initiated by an Employee and made from a plan maintained by one
          unrelated employer to a plan maintained by another unrelated employer
          to the Plan; and

               (2) any amount that is included in Section 13.2(d)(ii) hereof
          for, on behalf of, or on account of, a person who is a Non-Key
          Employee as to the Plan Year of 


                                         -42-

<PAGE>

          reference but who was a Key Employee as to any earlier Plan Year.

          For purposes of determining the Key Employee Ratio, accrued benefits
          and account balances attributable to employee contributions, other
          than amounts attributable to deductible Employee contributions, shall
          be taken into consideration.  The account balances and accrued
          benefits of a Participant who has not performed any services for a
          Related Entity at any time during the 5 year period ending on the
          Determination Date will be disregarded.

     (e) NON-KEY EMPLOYEE means any Participant in the Plan (including a 
Beneficiary of such Participant) who is not a Key Employee.

     (f) SUPER TOP HEAVY means this Plan for any Plan Year in which this Plan 
would be deemed a "Top Heavy Plan" if "90%" were substituted for "60%" 
wherever it appears in Section 13.2(g).

     (g) TOP HEAVY PLAN.  This Plan shall be deemed "Top Heavy" as to any 
applicable Plan Year if, as of the Determination Date with respect to such 
Plan Year, any of the following conditions are met:

          (i) The Plan is not part of an Aggregation Group and the Key Employee
     Ratio under the Plan exceeds 60%.

        (ii)  The Plan is part of an Aggregation Group, there is no Permissive
     Aggregation Group of which the Plan is a part, and the Key Employee Ratio
     of the Mandatory Aggregation Group of which the Plan is a part exceeds 60%.

       (iii)  The Plan is part of an Aggregation Group, there is a Permissive
     Aggregation Group of which the Plan is a part, and the Key Employee Ratio
     of the Permissive Aggregation Group of which the Plan is a part exceeds
     60%.

     SECTION 13.3   RIGHT TO PARTICIPATE IN ALLOCATION OF COMPANY 
CONTRIBUTIONS. Notwithstanding any other provision of this Plan, any person 
who was a Participant at any time during a Plan Year in which this Plan was a 
Top Heavy Plan shall share in the allocations of Company contributions 
provided for in this Plan for such Plan Year if he remained in the employ of 
a Related Entity through the end of the Plan Year with respect to which such 
allocation applies.

     SECTION 13.4   MINIMUM COMPANY CONTRIBUTION ALLOCATION.  The allocation 
made under this Plan to the Account of each Participant who is entitled to an 
allocation pursuant to the provisions of Section 13.3 and who is a Non-Key 
Employee for any Plan Year in which this Plan is a Top Heavy Plan or a Super 
Top Heavy Plan shall not be less than the lesser of:

                                          -43-

<PAGE>


     (a) 3% of the total compensation as defined in Section 415 of the Code 
but limited to $150,000  as limited by Code Section 401(a)(17) of each such 
Participant for such computation period; or

     (b) The percentage of compensation so allocated under this Plan to the 
Account of the Key Employee for whom such percentage is the highest for such 
Plan Year.

This Section 13.4 shall not apply to any Participant to the extent the 
Participant is covered under any other plan sponsored by a Related Entity 
provided the minimum allocation or benefit requirement applicable to Top 
Heavy Plans will be met in the other plan or plans.  For the purposes of 
determining whether or not the provisions of this Section 13.4 have been 
satisfied:

          (i) contributions or benefits under Chapter 2 of the Code (relating to
     tax on self-employment income), Chapter 21 of the Code (relating to Federal
     Insurance Contributions Act), Title 11 of the Social Security Act, or any
     other Federal or state laws are disregarded; and

        (ii)  Company contributions made under any salary reduction or similar
     arrangement shall be disregarded.

                                         -44-

<PAGE>



                                     ARTICLE XIV

                                INVESTMENT OF ACCOUNTS

     SECTION 14.1   INVESTMENT FUNDS.  Notwithstanding the general and 
specific powers granted the Trustee under the Trust Agreement, the Trustee 
shall invest all or a portion of the Participant's Accounts among such 
Investment Funds in the Trust as may be approved by the Company from time to 
time in the amounts and manner set forth in this Article XIV.

     SECTION 14.2   PARTICIPANT'S CHOICE OF INVESTMENT FUNDS.

     (a) Each Participant shall have the right to direct in such manner as 
approved by the Plan Administrator, that the value of his Accounts be 
invested among the various Investment Funds from time to time offered by the 
Plan Administrator.  The Plan Administrator shall establish such rules and 
procedures as it may deem desirable for the administration of such elections.

     (b) All Profit Sharing, 401(k), Matching, Rollover Contributions and 
transfers shall be invested in accordance with the most recent investment 
election made by the Participant.

     (c) The Trustee shall comply with such investment directions of 
Participants' made in accordance with this Section until such persons give 
timely investment direction to the Plan Administrator.  Notwithstanding any 
provision in this Article, a Participant's investment direction shall be 
subject to any transfer restrictions imposed by an Investment Fund, the Plan 
Administrator or the Trustee.  All transfers among the Investment Funds shall 
be effective as soon as may be practicable under the then circumstances and 
neither the Trustee, the Plan Administrator nor any investment manager shall 
be liable for any loss that may be incurred by any Participant as a result of 
any delay in transferring Accounts among the Investment Funds.

     IN WITNESS WHEREOF, HA-LO Industries, Inc. has caused this Plan to be 
executed by its duly authorized officer on this ___ day of December, 1997.

                                   HA-LO INDUSTRIES, INC.


                              By: ____________________________________
                              Its:____________________________________


                                       -45-



<PAGE>


                               HA-LO INDUSTRIES, INC.
                                          
                        EXECUTIVE DEFERRED COMPENSATION PLAN

                (AS AMENDED AND RESTATED EFFECTIVE FEBRUARY 1, 1997 
                            AND PREVIOUSLY KNOWN AS THE
                        HA-LO ADVERTISING SPECIALTIES, INC.
                    1990 KEY EMPLOYEE WEALTH ACCUMULATION PLAN)


<PAGE>

<TABLE>
                              HA-LO INDUSTRIES, INC.
                       EXECUTIVE DEFERRED COMPENSATION PLAN
(AS AMENDED AND RESTATED EFFECTIVE FEBRUARY 1, 1997 AND PREVIOUSLY KNOWN AS THE
HA-LO ADVERTISING SPECIALTIES, INC. 1990 KEY EMPLOYEE WEALTH ACCUMULATION PLAN)

                                TABLE OF CONTENTS

<S>                                                                               <C>
ARTICLE I - INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  1
     1.1  Adoption and Name of Plan. . . . . . . . . . . . . . . . . . . . . . . .  1
     1.2  Purposes of Plan.. . . . . . . . . . . . . . . . . . . . . . . . . . . .  1
     1.3  "Top Hat" Pension Benefit Plan.. . . . . . . . . . . . . . . . . . . . .  1
     1.4  Plan Unfunded. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  1
     1.5  Effective Date.. . . . . . . . . . . . . . . . . . . . . . . . . . . . .  1
     1.6  Administration.. . . . . . . . . . . . . . . . . . . . . . . . . . . . .  1

ARTICLE II - DEFINITIONS AND CONSTRUCTION. . . . . . . . . . . . . . . . . . . . .  2
     2.1  Definitions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  2
     2.2  Number and Gender. . . . . . . . . . . . . . . . . . . . . . . . . . . .  4
     2.3  Headings.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  4

ARTICLE III - PARTICIPATION AND ELIGIBILITY. . . . . . . . . . . . . . . . . . . .  5
     3.1  Participation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  5
     3.2  Commencement of Participation. . . . . . . . . . . . . . . . . . . . . .  5
     3.3  Cessation of Active Participation. . . . . . . . . . . . . . . . . . . .  5

ARTICLE IV - DEFERRALS AND MATCHING CONTRIBUTIONS. . . . . . . . . . . . . . . . .  6
     4.1  Deferrals by Participants. . . . . . . . . . . . . . . . . . . . . . . .  6
     4.2  Effective Date of Participation Agreement. . . . . . . . . . . . . . . .  6
     4.3  Modification or Revocation of Election by Participant. . . . . . . . . .  6
     4.4  Matching Contributions.. . . . . . . . . . . . . . . . . . . . . . . . .  7

ARTICLE V - VESTING, DEFERRAL PERIODS AND EARNINGS ELECTIONS . . . . . . . . . . .  8
     5.1  Vesting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  8
     5.2  Election of In-Service Distribution. . . . . . . . . . . . . . . . . . .  8
     5.3  Earnings Elections.. . . . . . . . . . . . . . . . . . . . . . . . . . .  9

ARTICLE VI - ACCOUNTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
     6.1  Establishment of Bookkeeping Accounts. . . . . . . . . . . . . . . . . . 10
     6.2  Subaccounts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
     6.3  Hypothetical Nature of Accounts. . . . . . . . . . . . . . . . . . . . . 10

ARTICLE VII - PAYMENT OF ACCOUNT . . . . . . . . . . . . . . . . . . . . . . . . . 11
     7.1  Distribution After Deferral Period or Termination of Employment. . . . . 11


                                           i
<PAGE>


     7.2  Time of Distribution and Valuation.. . . . . . . . . . . . . . . . . . . 11
     7.3  Form of Payment or Payments. . . . . . . . . . . . . . . . . . . . . . . 11
     7.4  Accelerated Distribution.. . . . . . . . . . . . . . . . . . . . . . . . 12
     7.5  Designation of Beneficiaries.. . . . . . . . . . . . . . . . . . . . . . 12
     7.6  Amendments.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
     7.7  No Beneficiary Designation.. . . . . . . . . . . . . . . . . . . . . . . 12
     7.8  Unclaimed Benefits.. . . . . . . . . . . . . . . . . . . . . . . . . . . 13
     7.9  Hardship Withdrawals.. . . . . . . . . . . . . . . . . . . . . . . . . . 13
     7.10 Withholding. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

ARTICLE VIII - ADMINISTRATION. . . . . . . . . . . . . . . . . . . . . . . . . . . 15
     8.1  Committee. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
     8.2  General Powers of Administration.. . . . . . . . . . . . . . . . . . . . 15
     8.3  Indemnification of Committee.. . . . . . . . . . . . . . . . . . . . . . 15

ARTICLE IX - DETERMINATION OF BENEFITS, CLAIMS PROCEDURE AND
          ADMINISTRATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
     9.1  Claims.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
     9.2  Claim Decision.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
     9.3  Request for Review.. . . . . . . . . . . . . . . . . . . . . . . . . . . 16
     9.4  Review of Decision.. . . . . . . . . . . . . . . . . . . . . . . . . . . 17
     9.5  Discretionary Authority. . . . . . . . . . . . . . . . . . . . . . . . . 17

ARTICLE X - MISCELLANEOUS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
     10.1 Plan Not a Contract of Employment. . . . . . . . . . . . . . . . . . . . 18
     10.2 Non-Assignability of Benefits. . . . . . . . . . . . . . . . . . . . . . 18
     10.3 Amendment and Termination. . . . . . . . . . . . . . . . . . . . . . . . 18
     10.4 Unsecured General Creditor Status Of Employee. . . . . . . . . . . . . . 18
     10.5 Severability.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
     10.6 Governing Laws . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
     10.7 Binding Effect.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
     10.8 Entire Agreement.. . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
</TABLE>

                                          ii

<PAGE>


                             HA-LO INDUSTRIES, INC.
                      EXECUTIVE DEFERRED COMPENSATION PLAN
(AS AMENDED AND RESTATED EFFECTIVE FEBRUARY 1, 1997 AND PREVIOUSLY KNOWN AS THE
HA-LO ADVERTISING SPECIALTIES, INC. 1990 KEY EMPLOYEE WEALTH ACCUMULATION PLAN)
                                          
                                          
                                          
                                   ARTICLE I
                                  INTRODUCTION


1.1  ADOPTION AND NAME OF PLAN.
     
     The Company adopts the amended and restated HA-LO Industries, Inc. 
     Executive Deferred Compensation Plan which was previously known as the 
     HA-LO Advertising Specialties, Inc. 1990 Key Employee Wealth 
     Accumulation Plan.
     
1.2  PURPOSES OF PLAN.
     
     The purposes of the Plan are to provide deferred compensation for a select
     group of management or highly compensated Employees of the Company.
     
1.3  "TOP HAT" PENSION BENEFIT PLAN.
     
     The Plan is an "employee pension benefit plan" within the meaning of ERISA
     Section 3(2).  The Plan is maintained, however, only for a select group of
     management or highly compensated employees and, therefore, is exempt from
     Parts 2, 3 and 4 of Title 1 of ERISA.  The Plan is not intended to qualify
     under Code Section 401(a).
     
1.4  PLAN UNFUNDED.
     
     The Plan is unfunded.  All benefits will be paid from the general assets of
     the Company, which will continue to be subject to the claims of the
     Company's creditors.  No amounts will be set aside for the benefit of Plan
     Participants or their Beneficiaries.
     
1.5  EFFECTIVE DATE.
     
     The amended and restated Plan is effective as of the Effective Date.
     
1.6  ADMINISTRATION.
     
     The Plan shall be administered by the Committee.



         1
<PAGE>


                                ARTICLE II
                      DEFINITIONS AND CONSTRUCTION
     
     
2.1  DEFINITIONS.
     
     For purposes of the Plan, the following words and phrases shall have the
     respective meanings set forth below, unless their context clearly requires
     a different meaning:
     
     "ACCOUNT" means the bookkeeping account maintained by the Company on behalf
               of each Participant pursuant to Article VI that is credited with
               Deferrals and Matching Contributions made on behalf of each
               Participant pursuant to Article IV and the earnings and losses on
               such amounts as determined in accordance with Article V.  As of
               any Valuation Date, a Participant's benefit under the Plan shall
               be equal to the amount credited to his Account as of such date.
     
     "BASE SALARY" means the base rate of cash compensation paid by the Company
               to or for the benefit of a Participant for services rendered or
               labor performed.
     
     "BASE SALARY DEFERRAL" means the amount of a Participant's Base Salary
               which the Participant elects to have withheld on a pre-tax basis
               and credited to his Account pursuant to Section 4.1.
     
     "BENEFICIARY" means the person or persons designated by the Participant in
               accordance with Section 7.5.
     
     "BOARD" means the board of Directors of the Company.
     
     "BONUS COMPENSATION" means the amount awarded to a Participant for a Plan
               Year under any bonus arrangement maintained by the Company.
     
     "BONUS DEFERRAL" means the amount of a Participant's Bonus Compensation
               which the Participant elects to have withheld on a pre-tax basis
               and credited to his account pursuant to Section 4.1.
     
     "CODE" means the Internal Revenue Code of 1986, as amended.
     
     "COMMITTEE" means the administrative committee appointed by the Board to
               administer the Plan in accordance with Article VIII.
     


               2
<PAGE>


     "COMMISSIONS" means remuneration paid by the Company to a Participant based
               on sales of the Company's products and/or services made by the
               Participant or individuals under his supervision.
     
     "COMMISSION DEFERRAL" means the amount of a Participant's Commissions which
               the Participant elects to have withheld on a pre-tax basis and
               credited to his Account pursuant to Section 4.1.
     
     "COMPANY" means HA-LO Industries, Inc. and any successor thereto.
     
     "DEFERRAL" means a Base Salary Deferral, Bonus Deferral and/or a Commission
               Deferral.
     
     "DEFERRAL PERIOD" means the period of time for which a Participant elects
               to defer receipt of the Deferrals credited to such Participant's
               Account as specified in Section 5.2.  Deferral Periods shall be
               measured on the basis of Plan Years, beginning with the Plan Year
               that commences immediately following the Plan Year for which the
               applicable Deferrals are credited to the Participant's Account.
     
     "DIRECTOR" means a director of the Company.
     
     "EFFECTIVE DATE" means February 1, 1997.
     
     "EMPLOYEE" means any common-law employee of the Company.
     
     "ERISA" means the Employee Retirement Income Security Act of 1974, as
               amended.
     
     "MATCHING CONTRIBUTION" means the contribution made by the Company for a
               Participant based on a Deferral made by the Participant.

     
     "PARTICIPANT" means each Employee who has been selected for participation
               in the Plan and who has become a Participant pursuant to Article
               III.
     
     "PARTICIPATION AGREEMENT" means the written agreement pursuant to which the
               Participant elects the amount of his Base Salary, Bonus
               Compensation, and/or Commissions to be deferred pursuant to the
               Plan, the Deferral Period, the deemed investment of amounts
               credited to his Account, and such other matters as the Committee
               shall determine from time to time.
     
     "PLAN" means the HA-LO Industries, Inc. Executive Deferred Compensation
               Plan, as amended from time to time.



               3
<PAGE>

     
     "PLAN YEAR" means the twelve-consecutive month period commencing January 1
               of each year ending on December 31.  Notwithstanding the
               foregoing, for purposes of making any election under the Plan
               which is to be made as of the first day of the Plan Year, the
               Effective Date shall be deemed a first day of a Plan Year.
     
     "RETIREMENT DATE" means the date a Participant voluntarily terminates his
               employment with the Company:
     
               on or after he has attained at least 65 years of age;
     
               on or after he has attained 55 years of age and completed at 
               least 10 Years of Service; or
     
               with the Committee's consent.
     
     "VALUATION DATE" means the last business day of each calendar month and
               each special valuation date designated by the Committee.

     "YEAR OF SERVICE" means a twelve (12) month period that an Employee is
               employed by the Company, including any period during which the
               Employee is on an authorized leave of absence.

2.2  NUMBER AND GENDER.
     
     Wherever appropriate herein, words used in the singular shall be considered
     to include the plural and words used in the plural shall be considered to
     include the singular.  The masculine gender, where appearing in the Plan,
     shall be deemed to include the feminine gender.
     
2.3  HEADINGS.
     
     The headings of Articles and Sections herein are included solely for
     convenience, and if there is any conflict between such headings and the
     rest of the Plan, the text shall control.



          4
<PAGE>


                                    ARTICLE III
                            PARTICIPATION AND ELIGIBILITY
     
     
3.1  PARTICIPATION.
     
     Participants in the Plan are those Employees who are (a) subject to the
     income tax laws of the United States, (b) members of a select group of
     highly compensated or management Employees of the Company, and (c) selected
     by the Committee, in its sole discretion, as Participants.  The Committee
     shall notify each Participant of his selection as a Participant.  Subject
     to the provisions of Section 3.3 a Participant shall remain eligible to
     continue participation in the Plan for each Plan Year following his initial
     year of participation in the Plan.
     
3.2  COMMENCEMENT OF PARTICIPATION.
     
     Except as provided in the following sentence, an Employee shall become a
     Participant effective as of the first day of the Plan Year following the
     date on which his Participation Agreement becomes effective.  A newly
     eligible Employee (because of hire or promotion) who completes a
     Participation Agreement within thirty (30) days of the date on which his
     employment commences shall become a Participant as of the date on which his
     Participation Agreement becomes effective under Section 4.2.
     
3.3  CESSATION OF ACTIVE PARTICIPATION.
     
     Notwithstanding any provision herein to the contrary, an individual who has
     become a Participant in the Plan shall cease to be a Participant hereunder
     effective as of any date designated by the Committee.  In the event of such
     cessation, the last sentence of Section 4.1 shall apply as if such
     cessation had been a termination of employment.  Any such Committee action
     shall be communicated to such Participant prior to the effective date of
     such action.



         5
<PAGE>


                                 ARTICLE IV
                    DEFERRALS AND MATCHING CONTRIBUTIONS
     
     
4.1  DEFERRALS BY PARTICIPANTS.
     
     Before the first day of each Plan Year, a Participant may file with the
     Committee a Participation Agreement pursuant to which such Participant
     elects to make Deferrals.  The minimum Deferral for a Plan Year is Two
     Thousand Dollars ($2000.00).  Deferrals must be in whole percentages and
     cannot exceed the following limits:  (a) seventy five percent (75%) of Base
     Salary, (b) seventy five percent (75%) of Commissions, and one hundred
     percent (100%) of Bonus Compensation.  Any Participant election shall be
     subject to rules prescribed by the Committee. Deferrals will be credited to
     the Account of each Participant at the time they would have been paid to
     the Participant in cash but for the election to defer.  If a Participant's
     employment has terminated when a Deferral would otherwise be credited to
     his Account, the amount which would have been deferred will be paid to him
     in cash.
     
4.2  EFFECTIVE DATE OF PARTICIPATION AGREEMENT.
     
     A Participant's Participation Agreement shall become effective on the first
     day of the Plan Year to which it relates.  The Participation Agreement of
     Employees who are first eligible during a Plan Year shall become effective
     as of the first day of the month following completion of a Participation
     Agreement provided the Participation Agreement is completed within thirty
     (30) days of the date the Employee first becomes eligible.  Participation
     Agreements shall relate only to compensation earned after such agreement is
     completed and executed.  If a Participant fails to complete a Participation
     Agreement before the first day of the Plan Year in which Participant shall
     earn the compensation to which the Participation Agreement relates, the
     Participant shall be deemed to have elected not to make Base Salary
     Deferrals, Bonus Deferrals, and/or Commission Deferrals for such Plan Year.
     
4.3  MODIFICATION OR REVOCATION OF ELECTION BY PARTICIPANT.

     A Participant may not change the amount of his Base Salary, Bonus, or
     Commission Deferrals during a Plan Year unless the Committee determines
     that he has suffered a severe, sudden and unforeseeable hardship as is more
     fully described in Section 7.9.  Under no circumstances may a Participant's
     Participation Agreement be made, modified or revoked retroactively.



       6
<PAGE>


4.4  MATCHING CONTRIBUTIONS.

     For each Plan Year, the Account of each Participant shall be credited with
     a Matching Contribution equal to the lesser of fifty percent (50%) of a
     Participant's Deferral for such Plan Year or Two Thousand Dollars
     ($2000.00).

     

         7
<PAGE>
     
                                     ARTICLE V
                  VESTING, DEFERRAL PERIODS AND EARNINGS ELECTIONS
     
     
5.1  VESTING.
     
     A Participant shall be 100% vested at all times in the amount of his
     Account which is attributable to his Deferrals.  The amount of his Account
     attributable to Matching Contributions for each Plan Year shall vest in
     accordance with the following schedule:
     

<TABLE>
<CAPTION>
          Number of Plan Years that have ended              Vested percentage of
          after the Plan Year for which the                Account attributable to
          Matching Contribution was made that             Matching Contribution for
          the participant is still employed                    such Plan Year 
          ------------------------------------            -------------------------
          <S>                                             <C>
                           0                                          0%
                           1                                         20%
                           2                                         40%
                           3                                         60%
                           4                                         80%
                       5 or more                                    100%
</TABLE>

     In addition, to the extent it is not already vested, Matching Contributions
     shall be fully vested upon a Participant's Retirement Date or his death
     while employed.  All provisions of the Plan relating to the distribution of
     a Participant's Account shall mean only the vested portion of such Account.
     Since the Plan is unfunded, the portion of a Participant's Account which is
     not vested and therefore not distributed with the vested portion of his
     Account shall remain property of the Company and not be allocated to
     Accounts of other Participants or otherwise inure to their benefit.
     
5.2  ELECTION OF IN-SERVICE DISTRIBUTION.
     
     If a Participant desires an in-service distribution of all or a percentage
     of his Deferrals for a Plan Year, he must so elect on his Participation
     Agreement.  In the case of any such election, the Deferral Period must be
     for at least five (5) years.  If the Participant elects an in-service
     distribution and is entitled to such a distribution pursuant to such
     election prior to the events listed in Section 7.1, distribution pursuant
     to such election shall not include Matching Contributions and earnings on
     such contributions and must be in a lump sum.  



        8
<PAGE>

5.3  EARNINGS ELECTIONS.
     
     Amounts credited to a Participant's Account shall be credited with earnings
     and losses based on hypothetical investments elected by the Participant.  A
     Participant may elect different investment allocations for new
     contributions and existing Account balances.  Only whole percentages may be
     elected, the minimum percentage for any allocation is ten percent (10%),
     and the total elections must allocate one hundred percent (100%) of all new
     contributions and one hundred percent (100%) of all existing Account
     balances.  Investment elections may be changed once per calendar quarter,
     effective as of the first day of such quarter, by written direction given
     at least seven (7) days before the start of such quarter.  The hypothetical
     investment alternatives and the procedures relating to the election of such
     investments, other than those set forth in this Section 5.3, shall be
     determined by the Committee from time to time.  A Participant's Account
     shall be adjusted as of each Valuation Date to reflect investment gains and
     losses.



         9
<PAGE>

                              ARTICLE VI
                              ACCOUNTS
     
     
6.1  ESTABLISHMENT OF BOOKKEEPING ACCOUNTS.
     
     A separate bookkeeping Account shall be maintained for each Participant. 
     Such account shall be credited with the Deferrals made by the Participant
     pursuant to Section 4.1 and Matching Contributions made by the Company
     pursuant to Section 4.4, credited (or charged, as the case may be) with the
     hypothetical investment results determined pursuant to Section 5.3, and
     charged with distributions made to or with respect to a Participant.
     
6.2  SUBACCOUNTS.
     
     Within each Participant's bookkeeping Account, separate subaccounts shall
     be maintained to the extent necessary for the administration of the Plan.
     
6.3  HYPOTHETICAL NATURE OF ACCOUNTS.
     
     The Account established under this Article VI shall be hypothetical in
     nature and shall be maintained for bookkeeping purposes only, so that
     Deferrals and Matching Contributions can be credited to the Participant and
     so that earnings and losses on such amounts so credited can be credited (or
     charged, as the case may be).  Neither the Plan nor any of the Accounts (or
     subaccounts) shall hold any actual funds or assets.  The right of any
     person to receive one or more payments under the Plan shall be an unsecured
     claim against the general assets of the Company.  Any liability of the
     Company to any Participant, former Participant, or Beneficiary with respect
     to a right to payment shall be based solely upon contractual obligations
     created by the Plan.  Neither the Company, the Board, nor any other person
     shall be deemed to be a trustee of any amounts to be paid under the Plan. 
     Nothing contained in the Plan, and no action taken pursuant to its
     provisions, shall create or be construed to create a trust of any kind, or
     a fiduciary relationship, between the Company and a Participant, former
     Participant, Beneficiary, or any other person.



        10
<PAGE>


                              ARTICLE VII
                         PAYMENT OF ACCOUNT
     
     
7.1  DISTRIBUTION AFTER DEFERRAL PERIOD OR TERMINATION OF EMPLOYMENT.
     
     Distribution of that portion of a Participant's Account for which an 
     in-service distribution has been elected pursuant to Section 5.2 shall 
     be made at the time specified in such election unless the Participant's 
     employment terminates prior to such time, in which event the remaining 
     provisions of this Section 7.1, shall apply.  Except as provided below, 
     a Participant's entire Account shall be distributed to him (or his 
     Beneficiary in the event of his death) following the earliest to occur 
     of the following:
     
     (a)       the Participant's death;
     
     (b)       the Participant's Retirement Date; or

     (c)       the Participant's other termination of employment.

     
      
7.2  TIME OF DISTRIBUTION AND VALUATION.
     
     Upon a distributable event described in Section 7.1, the balance of a
     Participant's Account shall be determined as of the Valuation Date
     immediately following such event.  Distribution will be made or begin to be
     made as soon as practical after such valuation or 60 days following the
     event, whichever shall last occur.
     
7.3  FORM OF PAYMENT OR PAYMENTS.
     
     If the value of the Participant's Account as of the Valuation Date
     described in Section 7.2 is at least Five Thousand Dollars ($5,000.00),
     benefits payable after the Participant's Retirement Date shall be paid in
     the form elected by the Participant.  The form elected shall apply to the
     entire Account.  The election may be amended, provided that the amended
     election does not increase the duration of payments in the previous
     election and the election is made no later than December 31 of the calendar
     year prior to his Retirement Date.  The forms of distributions are:
     
     (a)       A lump sum amount; or
     
     (b)       Substantially equal monthly installments over a period of sixty
               (60), one hundred twenty (120), or one hundred eighty (180)
               months or substantially equal annual installments over a period
               of five (5), ten (10), or fifteen (15) years.  



              11
<PAGE>

               Earnings on the unpaid balance shall continue to be credited 
               to subaccounts at the appropriate earnings rate, in accordance 
               with the Participant's investment election.
     
     In all cases other than those described in the first sentence of this
     Section 7.3, the form of benefit shall be a lump sum.  If a former
     Participant is receiving an installment form of distribution and dies prior
     to the distribution of his entire Account, distributions will be continued
     to his Beneficiary.
     
7.4  ACCELERATED DISTRIBUTION.
     
     Notwithstanding any other provision of the Plan, a Participant shall be
     entitled to receive, upon written request to the Committee, a lump sum
     distribution of his Account balance, valued as of the end of the month,
     immediately prior to the month in which such request is made subject to a
     penalty of ten percent (10%) of such balance which shall be forfeited.  A
     Participant who receives a distribution under this Section 7.4 shall not be
     eligible to make Deferrals until the first day of the second Plan Year
     which begins after such distribution.  The amount payable under this
     section shall be paid in a lump sum as soon as practical following the
     receipt of the Participant's written request by the Committee and the
     valuation of his Account.
     
7.5  DESIGNATION OF BENEFICIARIES.
     
     Each participant shall have the right, at any time, to designate one (1) or
     more persons or an entity as Beneficiary (both primary as well as
     secondary) to whom benefits under this Plan shall be paid in the event of a
     Participant's death prior to complete distribution of the Participant's
     Account.  Each Beneficiary designation shall be in a written form
     prescribed by the Committee and will be effective only when filed with the
     Committee during the Participant's lifetime.  Designation by a married
     Participant who is a resident of a community property state of a
     Beneficiary other than the Participant's spouse shall not be effective
     unless the spouse executes a written consent that acknowledges the effect
     of the designation and is witnessed by a notary public, or the consent
     cannot be obtained because the spouse cannot be located.
     
7.6  AMENDMENTS.
     
     Except as provided below, any nonspousal designation of Beneficiary may be
     changed by a Participant without the consent of such Beneficiary by the
     filing of a new designation with the Committee.  The filing of a new
     designation shall cancel all designations previously filed.
     
7.7  NO BENEFICIARY DESIGNATION.



       12
<PAGE>
     
     If any Participant fails to designate a Beneficiary in the manner provided
     above, or if the Beneficiary designated by a deceased Participant dies
     before the Participant or before complete distribution of the Participant's
     benefits, the Participant's Beneficiary shall be the person in the first of
     the following classes in which there is a survivor:
     
     (a)       The Participant's surviving spouse;
     
     (b)       The Participant's children in equal shares, except that if any of
               the children predeceases the Participant but leaves issue
               surviving, then such issue shall take by right of representation
               the share the parent would have taken if living;
     
     (c)       The Participant's estate.
     
7.8  UNCLAIMED BENEFITS.
     
     In the case of a benefit payable on behalf of such Participant, if the
     Committee is unable to locate the Participant or beneficiary to whom such
     benefit is payable, such benefit may be forfeited to the Company, upon the
     Committee's determination.  Notwithstanding the foregoing, if subsequent to
     any such forfeiture the Participant or beneficiary to whom such benefit is
     payable makes a valid claim for such benefit, such forfeited benefit shall
     be paid by the Company or restored to the Plan by the Company.
     
7.9  HARDSHIP WITHDRAWALS.
     
     A Participant may apply in writing to the Committee for, and the Committee
     may permit, a hardship withdrawal of all (valued as of the last day of the
     month prior to the month in which the application is made) or any part of a
     Participant's Account if the Committee, in its sole discretion, determines
     that the Participant has incurred a severe financial hardship resulting
     from a sudden and unexpected illness or accident of the Participant or of a
     dependent (as defined in section 152(a) of the Code) of the Participant,
     loss of the Participant's property due to casualty, or other similar
     extraordinary and unforeseeable circumstances arising as a result of events
     beyond the control of the Participant, as determined by the Committee, in
     its sole and absolute discretion.  The amount that may be withdrawn shall
     be limited to the amount reasonably necessary to relieve the hardship or
     financial emergency upon which the request is based, plus the federal and
     state taxes due on the withdrawal, as determined by the Committee.  The
     Committee may require a Participant who requests a hardship withdrawal to
     submit such evidence as the Committee, in its sole discretion, deems
     necessary or appropriate to substantiate the circumstances upon which the
     request is based.  A Participant who receives a distribution under this
     Section 7.9 shall not be eligible to make Deferrals until the first day of
     the second Plan Year which begins after such distribution.



        13
<PAGE>
     
7.10 WITHHOLDING.
     
     All Deferrals and distributions shall be subject to legally required income
     and employment tax withholding.



       14
<PAGE>

                                    ARTICLE VIII
                                   ADMINISTRATION
     
     
8.1  COMMITTEE.
     
     The Plan shall be administered by a Committee, which shall be appointed by
     and serve at the pleasure of the Board.  The Committee shall be responsible
     for the general operation and administration of the Plan and for carrying
     out the provisions thereof.  The Committee may delegate to others certain
     aspects of the management and operational responsibilities of the Plan
     including the employment of advisors and the delegation of ministerial
     duties to qualified individuals, provided that such delegation is in
     writing.  No member of the Committee who is a Participant shall participate
     in any matter relating to his status as a Participant or his rights or
     entitlement to benefits as a Participant.
     
8.2  GENERAL POWERS OF ADMINISTRATION.
     
     The Committee shall have all powers necessary or appropriate to enable it
     to carry out its administrative duties.  Not in limitation, but in
     application of the foregoing, the Committee shall have discretionary
     authority to construe and interpret the Plan and determine all questions
     that may arise hereunder as to the status and rights of Employees,
     Participants, and Beneficiaries.  The Committee may exercise the powers
     hereby granted in its sole and absolute discretion.  The Committee may
     promulgate such regulations as it deems appropriate for the operation and
     administration of the Plan.  No member of the Committee shall be personally
     liable for any actions taken by the Committee unless the member's action
     involves gross negligence or willful misconduct.
     
8.3  INDEMNIFICATION OF COMMITTEE.
     
     The Company shall indemnify the members of the Committee against any and
     all claims, losses, damages, expenses, including attorney's fees, incurred
     by them, and any liability, including any amounts paid in settlement with
     their approval, arising from their action or failure to act, except when
     the same is judicially determined to be attributable to their gross
     negligence or willful misconduct.



       15
<PAGE>

                                 ARTICLE IX
                         DETERMINATION OF BENEFITS,
                    CLAIMS PROCEDURE AND ADMINISTRATION
     
     
9.1  CLAIMS.
     
     A person who believes that he is being denied a benefit to which he is
     entitled under the Plan (the "Claimant") may file a written request for
     such benefit with the Committee, setting forth his claim.  The request must
     be addressed to the Committee at the Company at its then principal place of
     business.
     
9.2  CLAIM DECISION.
     
     Upon receipt of a claim, the Committee shall advise the Claimant that a
     reply will be forthcoming within ninety (90) days and shall, in fact,
     deliver such reply within such period.  The Committee may, however, extend
     the reply period for an additional ninety (90) days for reasonable cause.
     
     If the claim is denied in whole or in part, the Committee shall adopt a
     written opinion, using language calculated to be understood by the
     Claimant, setting forth:
     
     (a)       The specific reason or reasons for such denial;
     
     (b)       The specific reference to pertinent provisions of the Plan on
               which such denial is based;
     
     (c)       A description of any additional material or information necessary
               for the Claimant to perfect his claim and an explanation why such
               material or such information is necessary;
     
     (d)       Appropriate information as to the steps to be taken if the
               Claimant wishes to submit the claim for review; and
     
     (e)       The time limits for requesting a review under Section 9.3 and for
               review under Section 9.4 hereof.
     
9.3  REQUEST FOR REVIEW.
     
     Within sixty (60) days after the receipt by the Claimant of the written
     opinion described above, the Claimant may request in writing that the
     Secretary of the Company (the "Secretary") review the determination of the
     Committee.  Such request must be addressed to the Secretary of the Company,
     at its then principal place of business.  The



        16
<PAGE>

     Claimant or his duly authorized representative may, but need not, review 
     the pertinent documents and submit issues and comments in writing for 
     consideration by the Secretary.  If the Claimant does not request a 
     review of the Committee's determination by the Secretary of the Company 
     within such sixty (60) day period, he shall be barred and estopped from 
     challenging the Committee's determination.
     
9.4  REVIEW OF DECISION.
     
     Within sixty (60) days after the Secretary's receipt of a request for
     review, he will review the Committee's determination.  After considering
     all materials presented by the Claimant, the Secretary will render a
     written opinion, written in a manner calculated to be understood by the
     Claimant, setting forth the specific reasons for the decision and
     containing specific references to the pertinent provisions of the Plan on
     which the decision is based.  If special circumstances require that the
     sixty (60) day time period be extended, the Secretary will so notify the
     Claimant and will render the decision as soon as possible, but no later
     than one hundred twenty (120) days after receipt of the request for review.
     
9.5  DISCRETIONARY AUTHORITY.
     
     The Committee and Secretary shall both have discretionary authority to
     determine a Claimant's entitlement to benefits upon his claim or his
     request for review of a denied claim, respectively.



        17
<PAGE>

                                     ARTICLE X
                                   MISCELLANEOUS
     
10.1 PLAN NOT A CONTRACT OF EMPLOYMENT.
     
     The adoption and maintenance of the Plan shall not be or be deemed to be a
     contract between the Company and any person or to be consideration for the
     employment of any person.  Nothing herein contained shall give or be deemed
     to give any person the right to be retained in the employ of the Company or
     to restrict the right of the Company to discharge any person at any time;
     nor shall the Plan give or be deemed to give the Company the right to
     require any person to remain in the employ of the Company or to restrict
     any person's right to terminate his employment at any time.
     
10.2 NON-ASSIGNABILITY OF BENEFITS.
     
     No Participant, Beneficiary or distributee of benefits under the Plan shall
     have any power or right to transfer, assign, anticipate, hypothecate or
     otherwise encumber any part or all of the amounts payable hereunder, which
     are expressly declared to be unassignable and non-transferable.  Any such
     attempted assignment or transfer shall be void.  No amount payable
     hereunder shall, prior to actual payment thereof, be subject to seizure by
     any creditor of any such Participant, Beneficiary or other distributee for
     the payment of any debt, judgment, or other obligation, by a proceeding at
     law or in equity, nor transferable by operation of law in the event of the
     bankruptcy, insolvency or death of such Participant, Beneficiary or other
     distributee hereunder.
     
10.3 AMENDMENT AND TERMINATION.
     
     The Board may from time to time, in its discretion, amend, in whole or in
     part, any or all of the provisions of the Plan; provided, however, that no
     amendment may be made which would impair the rights of a Participant with
     respect to amounts already allocated to his Account.  The Board may
     terminate the Plan at any time.  In the event that the Plan is terminated,
     the balance in a Participant's Account shall be paid to such Participant or
     his Beneficiary in a lump sum or in equal monthly installments as the
     Committee determines.
     
10.4 UNSECURED GENERAL CREDITOR STATUS OF EMPLOYEE.
     
     The payments to Participant, his Beneficiary or any other distributee
     hereunder shall be made from assets which shall continue, for all purposes,
     to be a part of the general, unrestricted assets of the Company; no person
     shall have nor acquire any interest in any such assets by virtue of the
     provisions of this Agreement.  The Company's obligation hereunder shall be
     an unfunded and unsecured promise to pay money in the future.  To the
     extent that the Participant, a Beneficiary, or other distributee acquires a
     right to 



      18
<PAGE>


     receive payments from the Company under the provisions hereof, such right 
     shall be no greater than the right of any unsecured general creditor of 
     the Company; no such person shall have nor require any legal or 
     equitable right, interest or claim in or to any property or assets of 
     the Company.  In the event that, in its discretion, the Company 
     purchases an insurance policy or policies insuring the life of the 
     Participant (or any other property) to allow the Company to recover the 
     cost of providing the benefits, in whole, or in part, hereunder, neither 
     the Participant, his Beneficiary or other distributee shall have nor 
     acquire any rights whatsoever therein or in the proceeds therefrom.  The 
     Company shall be the sole owner and beneficiary of any such policy or 
     policies and, as such, shall possess and may exercise all incidents of 
     ownership therein.  No such policy, policies or other property shall be 
     held in any trust for a Participant, Beneficiary or other distributee or 
     held as collateral security for any obligation of the Company hereunder.
     
10.5 SEVERABILITY.
     
     If any provision of this Plan shall be held illegal or invalid for any
     reason, said illegality or invalidity shall not affect the remaining
     provisions hereof; instead, each provision shall be fully severable and the
     Plan shall be construed and enforced as if said illegal or invalid
     provision had never been included herein.
     
10.6 GOVERNING LAWS.
     
     All provisions of the Plan shall be construed in accordance with the laws
     of Illinois except to the extent preempted by federal law.
     
10.7 BINDING EFFECT.
     
     This Plan shall be binding on each Participant and his heirs and legal
     representatives and on the Company and its successors and assigns.
     
10.8 ENTIRE AGREEMENT.
     
     This document and any amendments contain all the terms and provisions of
     the Plan and shall constitute the entire Plan, any other alleged terms or
     provisions being of no effect.



       19
<PAGE>


          IN WITNESS WHEREOF, the Company has caused this Plan to be executed on
the ____ day of April, 1997.

                                          HA-LO INDUSTRIES, INC.


                                          By:       
                                             -----------------------------
                                          Title:         
                                                --------------------------


           20


<PAGE>

                                          

                               HA-LO INDUSTRIES, INC.
                                          
                       EXECUTIVE INCENTIVE COMPENSATION PLAN 
                                          
                                 FOR: LOU WEISBACH
                                          
 You have been selected to participate in the Executive Incentive Compensation
    Plan effective beginning 1997. The following are highlights of the plan.
                                          
     AWARD COMPONENTS
- -------------------------------------------------------------------------------
          / /  Cash Bonus Award
               -  Percent of base salary.
          / /  Stock Options Award
               -  Stated number of nonqualified stock options.
                  -  Granted at FMV.
                  -  3-year vesting schedule (1/3 per year).
                  -  10-year exercise period.

     COMPANY PERFORMANCE MEASURE
- -------------------------------------------------------------------------------
          / /  Actual EPS in relations to Target EPS.
                                          
          / /  Target EPS determined by Plan Committee.
               -  TARGET EPS FOR 1997 IS SET AT 78 CENTS.
               -  May be adjusted for capital changes (stock splits, stock 
                  dividends, etc.)
               -  May be adjusted due to circumstances materially affecting EPS,
                  such as acquisitions.
          / /  Actual EPS is determined before non-recurring charges and is 
               inclusive of cash bonus awards.

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS
- -------------------------------------------------------------------------------
          / /  Awards will be prorated based on Target Award and minimum and 
               maximum limits set by the Plan Committee.
                                     
          / /  Current minimum limit: no award is paid out if Actual EPS is less
               than or equal to 70 cents (90% of Target EPS).


                                   Page 1 of 2
<PAGE>

                               HA-LO INDUSTRIES, INC.
                                     
                       EXECUTIVE INCENTIVE COMPENSATION PLAN 

                                 FOR: LOU WEISBACH

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS (CONTINUED)
- -------------------------------------------------------------------------------
          / /  Current maximum limit: Target Award is doubled if Actual EPS
               exceeds or equal to 90 cents (115% of Target EPS).
          / /  Awards will be integrated with any prior bonus or stock option
               arrangements.
         /  /  Cash Bonus Award may be converted to stock options of equivalent 
               value.

     AWARD FORMULA
- -------------------------------------------------------------------------------
          / /  CASH BONUS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF        CASH BONUS AS A % OF
        TARGET EPS                    BASE SALARY
- --------------------------        --------------------
<S>                                <C>
          90%                              0%
          95%                             20%
         100%                             40%
         105%                             53%
         110%                             67%
         115%                             80%  
</TABLE>

     / /  STOCK OPTIONS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF          NUMBER OF 
     TARGET EPS                   STOCK OPTIONS
- --------------------------        --------------
<S>                               <C>
          90%                            0
          95%                       10,000
         100%                       20,000
         105%                       26,667
         110%                       33,333
         115%                       40,000
</TABLE>

     The company may amend, from time to time, or terminate this plan in its
     discretion. This should not be construed as a contract of employment.


                                   Page 2 of 2


<PAGE>

                                          

                               HA-LO INDUSTRIES, INC.
                                          
                       EXECUTIVE INCENTIVE COMPENSATION PLAN 
                                          
                                 FOR: LINDEN NELSON
                                          
 You have been selected to participate in the Executive Incentive Compensation
    Plan effective beginning 1997. The following are highlights of the plan.
                                          
     AWARD COMPONENTS
- -------------------------------------------------------------------------------
          / /  Cash Bonus Award
               -  Percent of base salary.
          / /  Stock Options Award
               -  Stated number of nonqualified stock options.
                  -  Granted at FMV.
                  -  3-year vesting schedule (1/3 per year).
                  -  10-year exercise period.
     
     COMPANY PERFORMANCE MEASURE
- -------------------------------------------------------------------------------
          / /  Actual EPS in relations to Target EPS.
          / /  Target EPS determined by Plan Committee.
               -  TARGET EPS FOR 1997 IS SET AT 78 CENTS.
               -  May be adjusted for capital changes (stock splits, stock 
                  dividends, etc.)
               -  May be adjusted due to circumstances materially affecting EPS,
                  such as acquisitions.
          / /  Actual EPS is determined before non-recurring charges and is 
               inclusive of cash bonus awards.
     
     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS
- -------------------------------------------------------------------------------
          / /  Awards will be prorated based on Target Award and minimum and 
               maximum limits set by the Plan Committee.
                                          
          / /  Current minimum limit: no award is paid out if Actual EPS is less
               than or equal to 70 cents (90% of Target EPS).
     

                                   Page 1 of 2
<PAGE>

                               HA-LO INDUSTRIES, INC.
                                     
                       EXECUTIVE INCENTIVE COMPENSATION PLAN 

                                FOR: LINDEN NELSON

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS (CONTINUED)
- -------------------------------------------------------------------------------
          / /  Current maximum limit: Target Award is doubled if Actual EPS
               exceeds or equal to 90 cents (115% of Target EPS).
          / /  Awards will be integrated with any prior bonus or stock option
               arrangements.
         /  /  Cash Bonus Award may be converted to stock options of equivalent 
               value.

     AWARD FORMULA
- -------------------------------------------------------------------------------
          / /  CASH BONUS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF        CASH BONUS AS A % OF
        TARGET EPS                    BASE SALARY
- --------------------------        --------------------
<S>                               <C>
          90%                              0%
          95%                             20%
         100%                             40%
         105%                             53%
         110%                             67%
         115%                             80%  
</TABLE>

     / /  STOCK OPTIONS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF          NUMBER OF 
     TARGET EPS                   STOCK OPTIONS
- --------------------------        --------------
<S>                               <C>
          90%                            0
          95%                       10,000
         100%                       20,000
         105%                       26,667
         110%                       33,333
         115%                       40,000
</TABLE>
     The company may amend, from time to time, or terminate this plan in its
     discretion. This should not be construed as a contract of employment.


                                   Page 2 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.
                                          
                       EXECUTIVE INCENTIVE COMPENSATION PLAN 

                                FOR: DAVID ROBBINS

 You have been selected to participate in the Executive Incentive Compensation
    Plan effective beginning 1997. The following are highlights of the plan.


     AWARD COMPONENT
- --------------------------------------------------------------------------------
          / /  Stock Options Award
               -    Stated number of nonqualified stock options.
                    -    Granted at FMV.
                    -    3-year vesting schedule (1/3 per year).
                    -    10-year exercise period.

     COMPANY PERFORMANCE MEASURE
- --------------------------------------------------------------------------------
          / /  Actual EPS in relations to Target EPS.
                                          
          / /  Target EPS determined by Plan Committee.
               -    TARGET EPS FOR 1997 IS SET AT 78 CENTS.
               -    May be adjusted for capital changes (stock splits, stock 
                    dividends, etc.)
               -    May be adjusted due to circumstances materially affecting 
                    EPS, such as acquisitions.

          / /  Actual EPS is determined before non-recurring charges and is 
               inclusive of cash bonus awards.

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS
- --------------------------------------------------------------------------------
          / /  Award will be prorated based on Target Award and minimum and 
               maximum limits set by the Plan Committee.
                                          
          / /  Current minimum limit: no award is paid out if Actual EPS is 
               less than or equal to 70 cents (90% of Target EPS).

                                  Page 1 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.
                                          
                       EXECUTIVE INCENTIVE COMPENSATION PLAN 

                                FOR: DAVID ROBBINS

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS (CONTINUED)
- --------------------------------------------------------------------------------
          / /  Current maximum limit: Target Award is doubled if Actual EPS
               exceeds or equal to 90 cents (115% of Target EPS).

          / /  Award will be integrated with any prior stock option
               arrangements.

     AWARD FORMULA
- --------------------------------------------------------------------------------
          / /  STOCK OPTIONS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF         CASH BONUS AS A % OF
      TARGET EPS                        BASE SALARY 
- --------------------------         --------------------
<S>                                <C>
          90%                                  0
          95%                              7,500
         100%                             15,000
         105%                             20,000
         110%                             25,000
         115%                             30,000
</TABLE>

     The company may amend, from time to time, or terminate this plan in its
     discretion. This should not be construed as a contract of employment.

                                  Page 2 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.

                       EXECUTIVE INCENTIVE COMPENSATION PLAN

                               FOR: BARBARA BERMAN
                                          
   You have been selected to participate in the Executive Incentive Compensation
      Plan effective beginning 1997. The following are highlights of the plan.

     AWARD COMPONENT
- --------------------------------------------------------------------------------
          / /  Stock Options Award
               -    Stated number of nonqualified stock options.
                    -    Granted at FMV.
                    -    3-year vesting schedule (1/3 per year).
                    -    10-year exercise period.

     COMPANY PERFORMANCE MEASURE
- --------------------------------------------------------------------------------
          / /  Actual EPS in relations to Target EPS.
                                          
          / /  Target EPS determined by Plan Committee.
               -    TARGET EPS FOR 1997 IS SET AT 78 CENTS.
               -    May be adjusted for capital changes (stock splits, stock 
                    dividends, etc.)
               -    May be adjusted due to circumstances materially affecting 
                    EPS, such as acquisitions.
          / /  Actual EPS is determined before non-recurring charges and is 
               inclusive of cash bonus awards.

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS
- --------------------------------------------------------------------------------
          / /  Awards will be prorated based on Target Award and minimum and 
               maximum limits set by the Plan Committee.
                                          
          / /  Current minimum limit: no award is paid out if Actual EPS is less
               than or equal to 70 cents (90% of Target EPS).


                                     Page 1 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.

                       EXECUTIVE INCENTIVE COMPENSATION PLAN

                               FOR: BARBARA BERMAN

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS (CONTINUED)
- --------------------------------------------------------------------------------
          / /  Current maximum limit: Target Award is doubled if Actual EPS
               exceeds or equal to 90 cents (115% of Target EPS).

          / /  Awards will be integrated with any prior stock option
               arrangements.

     AWARD FORMULA
- --------------------------------------------------------------------------------
          / /  STOCK OPTIONS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF             NUMBER OF
     TARGET EPS                      STOCK OPTIONS
- --------------------------        --------------------
<S>                               <C>
           90%                                 0
           95%                             5,000
          100%                            10,000
          105%                            13,333
          110%                            16,667
          115%                            20,000
</TABLE>

     The company may amend, from time to time, or terminate this plan in its
     discretion. This should not be construed as a contract of employment.

                                     Page 2 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.
                                          
                       EXECUTIVE INCENTIVE COMPENSATION PLAN 

                                FOR: RICHARD MAGID

 You have been selected to participate in the Executive Incentive Compensation
    Plan effective beginning 1997. The following are highlights of the plan.

     AWARD COMPONENTS
- --------------------------------------------------------------------------------
          / /  Cash Bonus Award
               -    Percent of base salary.

          / /  Stock Options Award
               -    Stated number of nonqualified stock options.
                    -    Granted at FMV.
                    -    3-year vesting schedule (1/3 per year).
                    -    10-year exercise period.

     COMPANY PERFORMANCE MEASURE
- --------------------------------------------------------------------------------
          / /  Actual EPS in relations to Target EPS.
                                          
          / /  Target EPS determined by Plan Committee.
               -    TARGET EPS FOR 1997 IS SET AT 78 CENTS.
               -    May be adjusted for capital changes (stock splits, stock 
                    dividends, etc.)
               -    May be adjusted due to circumstances materially affecting 
                    EPS, such as acquisitions.

          / /  Actual EPS is determined before non-recurring charges and is 
               inclusive of cash bonus awards.

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS
- --------------------------------------------------------------------------------
          / /  Awards will be prorated based on Target Award and minimum and 
               maximum limits set by the Plan Committee.
                                          
          / /  Current minimum limit: no award is paid out if Actual EPS is 
               less than or equal to 70 cents (90% of Target EPS).


                                  Page 1 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.
                                          
                       EXECUTIVE INCENTIVE COMPENSATION PLAN 

                                 FOR: RICHARD MAGID

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS (CONTINUED)
- --------------------------------------------------------------------------------
          / /  Current maximum limit: Target Award is doubled if Actual EPS
               exceeds or equal to 90 cents (115% of Target EPS).

          / /  Awards will be integrated with any prior bonus or stock option
               arrangements.

     AWARD FORMULA
- --------------------------------------------------------------------------------
          / /  CASH BONUS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF         CASH BONUS AS A % OF
      TARGET EPS                        BASE SALARY 
- --------------------------         --------------------
<S>                                <C>
          90%                                 0%
          95%                                15%
         100%                                30%
         105%                                40%
         110%                                50%
         115%                                60%  
</TABLE>

          / /  STOCK OPTIONS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF           NUMBER OF 
    TARGET EPS                      STOCK OPTIONS
- --------------------------          -------------
<S>                                 <C>
          90%                                0
          95%                            7,500
         100%                           15,000
         105%                           20,000
         110%                           25,000
         115%                           30,000    
</TABLE>

     The company may amend, from time to time, or terminate this plan in its
     discretion. This should not be construed as a contract of employment.

                                  Page 2 of 2


<PAGE>

                               HA-LO INDUSTRIES, INC.
                                          
                       EXECUTIVE INCENTIVE COMPENSATION PLAN 

                                FOR: GREG KILREA

 You have been selected to participate in the Executive Incentive Compensation
    Plan effective beginning 1997. The following are highlights of the plan.

     AWARD COMPONENTS
- --------------------------------------------------------------------------------
          / /  Cash Bonus Award
               -    Percent of base salary.

          / /  Stock Options Award
               -    Stated number of nonqualified stock options.
                    -    Granted at FMV.
                    -    3-year vesting schedule (1/3 per year).
                    -    10-year exercise period.

     COMPANY PERFORMANCE MEASURE
- --------------------------------------------------------------------------------
          / /  Actual EPS in relations to Target EPS.
                                          
          / /  Target EPS determined by Plan Committee.
               -    TARGET EPS FOR 1997 IS SET AT 78 CENTS.
               -    May be adjusted for capital changes (stock splits, stock 
                    dividends, etc.)
               -    May be adjusted due to circumstances materially affecting 
                    EPS, such as acquisitions.

          / /  Actual EPS is determined before non-recurring charges and is 
               inclusive of cash bonus awards.

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS
- --------------------------------------------------------------------------------
          / /  Awards will be prorated based on Target Award and minimum and 
               maximum limits set by the Plan Committee.
                                          
          / /  Current minimum limit: no award is paid out if Actual EPS is 
               less than or equal to 70 cents (90% of Target EPS).


                                  Page 1 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.
                                          
                       EXECUTIVE INCENTIVE COMPENSATION PLAN 

                                 FOR: GREG KILREA

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS (CONTINUED)
- --------------------------------------------------------------------------------
          / /  Current maximum limit: Target Award is doubled if Actual EPS
               exceeds or equal to 90 cents (115% of Target EPS).

          / /  Awards will be integrated with any prior bonus or stock option
               arrangements.

     AWARD FORMULA
- --------------------------------------------------------------------------------
          / /  CASH BONUS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF         CASH BONUS AS A % OF
      TARGET EPS                        BASE SALARY 
- --------------------------         --------------------
<S>                                <C>
          90%                                 0%
          95%                                15%
         100%                                30%
         105%                                40%
         110%                                50%
         115%                                60%  
</TABLE>

          / /  STOCK OPTIONS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF           NUMBER OF 
    TARGET EPS                      STOCK OPTIONS
- --------------------------          -------------
<S>                                 <C>
          90%                                0
          95%                            7,500
         100%                           15,000
         105%                           20,000
         110%                           25,000
         115%                           30,000    
</TABLE>

     The company may amend, from time to time, or terminate this plan in its
     discretion. This should not be construed as a contract of employment.
     
                                  Page 2 of 2


<PAGE>
                               HA-LO INDUSTRIES, INC.

                       EXECUTIVE INCENTIVE COMPENSATION PLAN

                              FOR: BARRY MARGOLIN
                                          
   You have been selected to participate in the Executive Incentive Compensation
      Plan effective beginning 1997. The following are highlights of the plan.

     AWARD COMPONENTS
- --------------------------------------------------------------------------------
          / /  Cash Bonus Award
               -    Percent of base salary.
          / /  Stock Options Award
               -    Stated number of nonqualified stock options.
                    -    Granted at FMV.
                    -    3-year vesting schedule (1/3 per year).
                    -    10-year exercise period.

     COMPANY PERFORMANCE MEASURE
- --------------------------------------------------------------------------------
                                          
          / /  Actual EPS in relations to Target EPS.
                                          
          / /  Target EPS determined by Plan Committee.
               -    TARGET EPS FOR 1997 IS SET AT 78 CENTS.
               -    May be adjusted for capital changes (stock splits, stock 
                    dividends, etc.)
               -    May be adjusted due to circumstances materially affecting 
                    EPS, such as acquisitions.
          / /  Actual EPS is determined before non-recurring charges and is 
               inclusive of cash bonus awards.

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS
- --------------------------------------------------------------------------------
          / /  Awards will be prorated based on Target Award and minimum and 
               maximum limits set by the Plan Committee.
                                          
          / /  Current minimum limit: no award is paid out if Actual EPS is less
               than or equal to 70 cents (90% of Target EPS).


                                     Page 1 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.

                       EXECUTIVE INCENTIVE COMPENSATION PLAN

                              FOR: BARRY MARGOLIN

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS (CONTINUED)
- --------------------------------------------------------------------------------

          / /  Current maximum limit: Target Award is doubled if Actual EPS
               exceeds or equal to 90 cents (115% of Target EPS).

          / /  Awards will be integrated with any prior bonus or stock option
               arrangements.

     AWARD FORMULA
- --------------------------------------------------------------------------------

          / /  CASH BONUS AWARD (Target Award is in BOLD)
<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF        CASH BONUS AS A % OF
     TARGET EPS                       BASE SALARY 
- --------------------------        --------------------
<S>                               <C>
           90%                               0%
           95%                              10%
          100%                              20%
          105%                              27%
          110%                              33%
          115%                              40%   
</TABLE>

          / /  STOCK OPTIONS AWARD (Target Award is in BOLD)


<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF              NUMBER OF  
     TARGET EPS                       STOCK OPTIONS    
- --------------------------            -------------
<S>                               <C>
           90%                               0
           95%                           5,000
          100%                          10,000
          105%                          13,333
          110%                          16,667
          115%                          20,000    
</TABLE>

     The company may amend, from time to time, or terminate this plan in its
     discretion. This should not be construed as a contract of employment.
     
                                     Page 2 of 2

<PAGE>
                               HA-LO INDUSTRIES, INC.

                       EXECUTIVE INCENTIVE COMPENSATION PLAN

                              FOR: SABINA FILIPOVIC
                                          
   You have been selected to participate in the Executive Incentive Compensation
      Plan effective beginning 1997. The following are highlights of the plan.

     AWARD COMPONENTS
- --------------------------------------------------------------------------------
          / /  Cash Bonus Award
               -    Percent of base salary.
          / /  Stock Options Award
               -    Stated number of nonqualified stock options.
                    -    Granted at FMV.
                    -    3-year vesting schedule (1/3 per year).
                    -    10-year exercise period.

     COMPANY PERFORMANCE MEASURE
- --------------------------------------------------------------------------------
                                          
          / /  Actual EPS in relations to Target EPS.
                                          
          / /  Target EPS determined by Plan Committee.
               -    TARGET EPS FOR 1997 IS SET AT 78 CENTS.
               -    May be adjusted for capital changes (stock splits, stock 
                    dividends, etc.)
               -    May be adjusted due to circumstances materially affecting 
                    EPS, such as acquisitions.
          / /  Actual EPS is determined before non-recurring charges and is 
               inclusive of cash bonus awards.

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS
- --------------------------------------------------------------------------------
          / /  Awards will be prorated based on Target Award and minimum and 
               maximum limits set by the Plan Committee.
                                          
          / /  Current minimum limit: no award is paid out if Actual EPS is less
               than or equal to 70 cents (90% of Target EPS).


                                     Page 1 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.

                       EXECUTIVE INCENTIVE COMPENSATION PLAN

                              FOR: SABINA FILIPOVIC

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS (CONTINUED)
- --------------------------------------------------------------------------------

          / /  Current maximum limit: Target Award is doubled if Actual EPS
               exceeds or equal to 90 cents (115% of Target EPS).

          / /  Awards will be integrated with any prior bonus or stock option
               arrangements.

     AWARD FORMULA
- --------------------------------------------------------------------------------

          / /  CASH BONUS AWARD (Target Award is in BOLD)
<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF        CASH BONUS AS A % OF
     TARGET EPS                       BASE SALARY 
- --------------------------        --------------------
<S>                               <C>
           90%                               0%
           95%                              10%
          100%                              20%
          105%                              27%
          110%                              33%
          115%                              40%   
</TABLE>

          / /  STOCK OPTIONS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF              NUMBER OF  
     TARGET EPS                       STOCK OPTIONS    
- --------------------------            -------------
<S>                               <C>
           90%                               0
           95%                           5,000
          100%                          10,000
          105%                          13,333
          110%                          16,667
          115%                          20,000    
</TABLE>

     The company may amend, from time to time, or terminate this plan in its
     discretion. This should not be construed as a contract of employment.

                                     Page 2 of 2

<PAGE>
                               HA-LO INDUSTRIES, INC.

                       EXECUTIVE INCENTIVE COMPENSATION PLAN

                              FOR: GENE EHRENFELDT
                                          
   You have been selected to participate in the Executive Incentive Compensation
      Plan effective beginning 1997. The following are highlights of the plan.

     AWARD COMPONENTS
- --------------------------------------------------------------------------------
          / /  Cash Bonus Award
               -    Percent of base salary.
          / /  Stock Options Award
               -    Stated number of nonqualified stock options.
                    -    Granted at FMV.
                    -    3-year vesting schedule (1/3 per year).
                    -    10-year exercise period.

     COMPANY PERFORMANCE MEASURE
- --------------------------------------------------------------------------------
                                          
          / /  Actual EPS in relations to Target EPS.
                                          
          / /  Target EPS determined by Plan Committee.
               -    TARGET EPS FOR 1997 IS SET AT 78 CENTS.
               -    May be adjusted for capital changes (stock splits, stock 
                    dividends, etc.)
               -    May be adjusted due to circumstances materially affecting 
                    EPS, such as acquisitions.
          / /  Actual EPS is determined before non-recurring charges and is 
               inclusive of cash bonus awards.

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS
- --------------------------------------------------------------------------------
          / /  Awards will be prorated based on Target Award and minimum and 
               maximum limits set by the Plan Committee.
                                          
          / /  Current minimum limit: no award is paid out if Actual EPS is less
               than or equal to 70 cents (90% of Target EPS).


                                     Page 1 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.

                       EXECUTIVE INCENTIVE COMPENSATION PLAN

                              FOR: GENE EHRENFELDT

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS (CONTINUED)
- --------------------------------------------------------------------------------

          / /  Current maximum limit: Target Award is doubled if Actual EPS
               exceeds or equal to 90 cents (115% of Target EPS).

          / /  Awards will be integrated with any prior bonus or stock option
               arrangements.

     AWARD FORMULA
- --------------------------------------------------------------------------------

          / /  CASH BONUS AWARD (Target Award is in BOLD)
<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF        CASH BONUS AS A % OF
     TARGET EPS                       BASE SALARY 
- --------------------------        --------------------
<S>                               <C>
           90%                               0%
           95%                              10%
          100%                              20%
          105%                              27%
          110%                              33%
          115%                              40%   
</TABLE>

          / /  STOCK OPTIONS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF              NUMBER OF  
     TARGET EPS                       STOCK OPTIONS    
- --------------------------            -------------
<S>                               <C>
           90%                               0
           95%                           5,000
          100%                          10,000
          105%                          13,333
          110%                          16,667
          115%                          20,000    
</TABLE>

     The company may amend, from time to time, or terminate this plan in its
     discretion. This should not be construed as a contract of employment.
     
                                     Page 2 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.

                       EXECUTIVE INCENTIVE COMPENSATION PLAN

                              FOR: DAVID BLUMENTHAL
                                          
   You have been selected to participate in the Executive Incentive Compensation
      Plan effective beginning 1997. The following are highlights of the plan.

     AWARD COMPONENTS
- --------------------------------------------------------------------------------
          / /  Cash Bonus Award
               -    Percent of base salary.
          / /  Stock Options Award
               -    Stated number of nonqualified stock options.
                    -    Granted at FMV.
                    -    3-year vesting schedule (1/3 per year).
                    -    10-year exercise period.

     COMPANY PERFORMANCE MEASURE
- --------------------------------------------------------------------------------
                                          
          / /  Actual EPS in relations to Target EPS.
                                          
          / /  Target EPS determined by Plan Committee.
               -    TARGET EPS FOR 1997 IS SET AT 78 CENTS.
               -    May be adjusted for capital changes (stock splits, stock 
                    dividends, etc.)
               -    May be adjusted due to circumstances materially affecting 
                    EPS, such as acquisitions.
          / /  Actual EPS is determined before non-recurring charges and is 
               inclusive of cash bonus awards.

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS
- --------------------------------------------------------------------------------
          / /  Awards will be prorated based on Target Award and minimum and 
               maximum limits set by the Plan Committee.
                                          
          / /  Current minimum limit: no award is paid out if Actual EPS is less
               than or equal to 70 cents (90% of Target EPS).


                                     Page 1 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.

                       EXECUTIVE INCENTIVE COMPENSATION PLAN

                              FOR: DAVID BLUMENTHAL

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS (CONTINUED)
- --------------------------------------------------------------------------------

          / /  Current maximum limit: Target Award is doubled if Actual EPS
               exceeds or equal to 90 cents (115% of Target EPS).

          / /  Awards will be integrated with any prior bonus or stock option
               arrangements.

     AWARD FORMULA
- --------------------------------------------------------------------------------

          / /  CASH BONUS AWARD (Target Award is in BOLD)
<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF        CASH BONUS AS A % OF
     TARGET EPS                       BASE SALARY 
- --------------------------        --------------------
<S>                               <C>
           90%                               0%
           95%                              10%
          100%                              20%
          105%                              27%
          110%                              33%
          115%                              40%   
</TABLE>

          / /  STOCK OPTIONS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF              NUMBER OF  
     TARGET EPS                       STOCK OPTIONS    
- --------------------------            -------------
<S>                               <C>
           90%                               0
           95%                           5,000
          100%                          10,000
          105%                          13,333
          110%                          16,667
          115%                          20,000    
</TABLE>

     The company may amend, from time to time, or terminate this plan in its
     discretion. This should not be construed as a contract of employment.
     
                                     Page 2 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.

                       EXECUTIVE INCENTIVE COMPENSATION PLAN

                              FOR: MICHAEL NEMLICH
                                          
   You have been selected to participate in the Executive Incentive Compensation
      Plan effective beginning 1997. The following are highlights of the plan.

     AWARD COMPONENTS
- --------------------------------------------------------------------------------
          / /  Cash Bonus Award
               -    Percent of base salary.
          / /  Stock Options Award
               -    Stated number of nonqualified stock options.
                    -    Granted at FMV.
                    -    3-year vesting schedule (1/3 per year).
                    -    10-year exercise period.

     COMPANY PERFORMANCE MEASURE
- --------------------------------------------------------------------------------
                                          
          / /  Actual EPS in relations to Target EPS.
                                          
          / /  Target EPS determined by Plan Committee.
               -    TARGET EPS FOR 1997 IS SET AT 78 CENTS.
               -    May be adjusted for capital changes (stock splits, stock 
                    dividends, etc.)
               -    May be adjusted due to circumstances materially affecting 
                    EPS, such as acquisitions.
          / /  Actual EPS is determined before non-recurring charges and is 
               inclusive of cash bonus awards.

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS
- --------------------------------------------------------------------------------
          / /  Awards will be prorated based on Target Award and minimum and 
               maximum limits set by the Plan Committee.
                                          
          / /  Current minimum limit: no award is paid out if Actual EPS is less
               than or equal to 70 cents (90% of Target EPS).


                                     Page 1 of 2

<PAGE>

                               HA-LO INDUSTRIES, INC.

                       EXECUTIVE INCENTIVE COMPENSATION PLAN

                              FOR: MICHAEL NEMLICH

     AWARD MINIMUMS, MAXIMUMS, & ADJUSTMENTS (CONTINUED)
- --------------------------------------------------------------------------------

          / /  Current maximum limit: Target Award is doubled if Actual EPS
               exceeds or equal to 90 cents (115% of Target EPS).

          / /  Awards will be integrated with any prior bonus or stock option
               arrangements.

     AWARD FORMULA
- --------------------------------------------------------------------------------

          / /  CASH BONUS AWARD (Target Award is in BOLD)
<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF        CASH BONUS AS A % OF
     TARGET EPS                       BASE SALARY 
- --------------------------        --------------------
<S>                               <C>
           90%                               0%
           95%                              10%
          100%                              20%
          105%                              27%
          110%                              33%
          115%                              40%   
</TABLE>

          / /  STOCK OPTIONS AWARD (Target Award is in BOLD)

<TABLE>
<CAPTION>

ACTUAL EPS AS A PERCENT OF              NUMBER OF  
     TARGET EPS                       STOCK OPTIONS    
- --------------------------            -------------
<S>                               <C>
           90%                               0
           95%                           5,000
          100%                          10,000
          105%                          13,333
          110%                          16,667
          115%                          20,000    
</TABLE>

     The company may amend, from time to time, or terminate this plan in its
     discretion. This should not be construed as a contract of employment.
     
                                     Page 2 of 2



<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   1997 Highlights
 
1997 HIGHLIGHTS
 
- - Recurring pre-tax net income increased to $27.0 million, an increase of 74%
  over 1996.
 
- - Sales increased 20% in 1997 and reached an all-time high of $414 million.
 
- - Continued aggressive growth strategy by completing eight acquisitions,
  including two in Europe.
 
- - Further enhanced HA-LO brand awareness by obtaining additional exclusive
  product arrangements, developing proprietary product lines and increasing
  overall corporate visibility.
 
SELECTED FINANCIAL DATA
 
<TABLE>
<CAPTION>
                                                       YEAR ENDED DECEMBER 31,
                                        -----------------------------------------------------
(IN THOUSANDS, EXCEPT PER SHARE
AMOUNTS)                                     1997       1996       1995       1994       1993
- ---------------------------------------------------------------------------------------------
<S>                                     <C>        <C>        <C>        <C>        <C>
STATEMENT OF INCOME DATA (a):
Net Sales                               $ 413,791  $ 344,422  $ 283,080  $ 195,003  $ 145,652
 
Net Income                                 13,882      7,426      4,269      4,837      3,580
 
Pro forma Net Income (b)                      N/A      8,241      4,070      3,673      2,411
 
Pro forma Net Income Per Share,
  Diluted (b)                                0.64       0.39       0.23       0.23       0.15
 
Weighted Average Shares Outstanding,
  Diluted                                  21,712     21,148     17,361     16,030     15,819
 
BALANCE SHEET DATA (END OF YEAR) (a):
 
Working Capital                            77,871     57,729     39,350     23,306     14,597
 
Total Assets                              210,627    128,682    107,780     77,011     52,427
 
Long-term Debt                             43,626     28,006     12,112     13,536      6,789
 
Shareholders' Equity (c)                   81,386     57,114     46,865     20,383     16,798
</TABLE>
 
(a) ALL PERIODS PRESENTED INCLUDE ACQUISITIONS ACCOUNTED FOR USING THE
    POOLING-OF-INTERESTS ACCOUNTING METHOD.
 
(b) CERTAIN COMPANIES ACQUIRED AND ACCOUNTED FOR USING THE POOLING-OF-INTERESTS
    ACCOUNTING METHOD HAD ELECTED TO BE TREATED AS S CORPORATIONS AND WERE
    THEREFORE NOT SUBJECT TO FEDERAL INCOME TAXES PRIOR TO THEIR ACQUISITION BY
    THE COMPANY. PRO FORMA NET INCOME AND PRO FORMA NET INCOME PER SHARE AMOUNTS
    INCLUDE AN UNAUDITED PROVISION/BENEFIT FOR FEDERAL AND STATE TAXES AT AN
    EFFECTIVE RATE OF 40%.
 
(c) INCLUDES DIVIDENDS OF $2,890,000, $3,912,000, $5,715,000, $1,276,000 AND
    $785,000 DECLARED BY ACQUIRED COMPANIES IN 1997, 1996, 1995, 1994 AND 1993,
    RESPECTIVELY, PRIOR TO THEIR ACQUISITION BY THE COMPANY.
 
                                                                               3
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Management's Discussion and Analysis
                                          of Financial Condition and Results of
                                          Operations
 
RESULTS OF OPERATIONS
The following table sets forth for the years indicated the percent of net sales
represented by each line item presented below from the Company's Consolidated
Statements of Income.
 
<TABLE>
<CAPTION>
                       PERCENT OF NET SALES
                  -------------------------------
                      YEAR ENDED DECEMBER 31,
                  -------------------------------
                    1997       1996       1995
- -------------------------------------------------
<S>               <C>        <C>        <C>
Net Sales            100.0%     100.0%     100.0%
Cost of Sales         67.7%      70.9%      72.9%
- -------------------------------------------------
Gross Profit          32.3%      29.1%      27.1%
Selling Expenses      12.6%      11.7%      11.2%
General and
  Administrative
  Expenses            12.8%      12.6%      12.1%
Non-Recurring
  Charges
  Related to
  Acquisitions         0.9%       0.5%       0.6%
- -------------------------------------------------
  Operating
   Income              6.0%       4.3%       3.2%
Interest
  Expense, Net         0.4%       0.3%       0.8%
- -------------------------------------------------
Income Before
  Income Taxes         5.6%       4.0%       2.4%
Provision for
  Income Taxes         2.2%       1.8%       0.9%
- -------------------------------------------------
Net Income             3.4%       2.2%       1.5%
- -------------------------------------------------
- -------------------------------------------------
Pro forma Net
  Income                          2.4%       1.4%
- -------------------------------------------------
- -------------------------------------------------
</TABLE>
 
YEAR ENDED DECEMBER 31, 1997 COMPARED TO YEAR ENDED DECEMBER 31, 1996.
Revenues increased 20.2% to $413.8 million from $344.4 million for 1996. Of the
$69.4 million increase, $53.1 million is due to internal growth and $16.3
million is from acquired companies.
    Gross profit as a percentage of net sales for 1997 was 32.3% ($133.8
million) compared to 29.1% ($100.2 million) for 1996. The increase is due
primarily to increased margins in the promotional products business and a
continued focus on profitable growth.
    Selling expenses as a percentage of net sales for 1997 were 12.6% ($52.1
million) compared to 11.7% ($40.2 million) for 1996. The .9% increase is due
primarily to increased commissions attributable to sales gorwth and the increase
in gross profit as a percentage of sales. To a lesser extent, the increase is
due to increased investments in corporate visibility and exclusive product
arrangements.
 
4
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Management's Discussion and Analysis
                                          of Financial Condition and Results of
                                          Operations
 
    General and administrative expenses as a percentage of net sales for 1997
were 12.8% ($52.8 million), relatively unchanged from 1996 ($43.6 million). The
$9.2 million increase is due to increased infrastructure required to support the
Company's growth.
    Operating results for 1997 and 1996 include non-recurring charges of $3.8
million and $1.7 million, respectively, to complete acquisitions accounted for
using the pooling-of-interests accounting method.
    Net interest expense in 1997 increased to $1.9 million from $938,000 in
1996. The increase is due to working capital needs necessary to fund growth, an
acceleration of payments to vendors of acquired companies to bring them in line
with Company standards and additional borrowings incurred to fund certain 1997
acquisitions.
 
YEAR ENDED DECEMBER 31, 1996 COMPARED TO YEAR ENDED DECEMBER 31, 1995.
Net sales increased 21.7% to $344.4 million in 1996 compared to 1995 sales of
$283.1 million. Virtually all of the $61.3 million increase was attributable to
internal growth.
    Gross profit as a percentage of net sales for 1996 was 29.1% ($100.2
million) for 1996 compared to 27.1% ($76.7 million) in 1995. The increase is due
primarily to a continued focus on profitable growth.
    Selling expenses as a percentage of net sales for 1996 were 11.7% ($40.2
million) for 1996 compared to 11.2% ($31.7 million) in 1995. The .5% increase is
due to increased commissions attributable to sales growth and the increase in
gross profit as a percentage of net sales.
    General and administrative expenses as a percentage of net sales were 12.6%
($43.6 million) compared to 12.1% ($34.3 million) in 1995. The increase is due
to increased infrastructure required to support the Company's growth.
    Operating results for 1996 and 1995 include non-recurring charges of $1.7
million and $1.8 million, respectively, to complete acquisitions accounted for
using the pooling-of-interests accounting method.
    Net interest expense decreased to $938,000 in 1996 from $2.1 million in
1995. The decrease is the result of proceeds from the Company's public offering
in November, 1995 being used to reduce debt.
 
LIQUIDITY AND CAPITAL RESOURCES
Throughout 1996, the Company had a revolving credit facility with a bank
providing for borrowings of up to $16 million. Interest on the facility was
either the bank's prime rate or the London Interbank Offered Rate (LIBOR) plus
1.5%.
    In the first quarter of 1997, the Company refinanced its line of credit. The
new agreement provides for an unsecured credit facility totaling $65 million,
consisting of a $45 million revolving line of credit (the "Revolver") and $20
million term acquisition loan (the "Term"). The Revolver matures on January 31,
1999 and Term borrowings mature on the sooner of five years from the date of
borrowing or June 30, 2003. The facility bears interest at either prime less
 .25% or LIBOR plus between .375% and 1% based on a defined ratio. The Company
anticipates that the available funds from this facility will be adequate to
satisfy its operating cash needs for the foreseeable future.
    As of December 31, 1997, the Company's working capital was $77.9 million
compared to $57.7 million as of December 31, 1996. The $20.2 million increase in
working capital is attributable to the overall sales growth of the Company and a
continued focus on working capital management.
    Capital expenditures, excluding acquisitions, were approximately $8.2
million in 1997 compared to $7.5 million in 1996. The increase between years
relates primarily to updating of the Company's computer systems and investments
in facilities necessary to support the Company's growth. Management currently
expects capital expenditures to be approximately $7.5 million in 1998, excluding
acquisitions.
    Overall, the Company believes that availability from its credit facility and
cash flows from future operations will be sufficient to satisfy its cash needs
for the foreseeable future.
 
INFLATION
Management does not believe that inflation had a significant impact on the
Company's results of operations for the years presented.
 
                                                                               5
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Consolidated Financial Statements
 
                    CONSOLIDATED STATEMENTS OF INCOME
 
<TABLE>
<CAPTION>
                                        YEAR ENDED DECEMBER 31,
                                ----------------------------------------
                                        1997          1996          1995
- ------------------------------------------------------------------------
<S>                             <C>           <C>           <C>
NET SALES                       $413,790,880  $344,421,740  $283,080,302
COST OF SALES                    279,984,344   244,259,294   206,346,036
- ------------------------------------------------------------------------
    Gross profit                 133,806,536   100,162,446    76,734,266
SELLING EXPENSES                  52,126,118    40,158,273    31,689,606
GENERAL AND ADMINISTRATIVE
  EXPENSES                        52,816,338    43,586,963    34,312,291
NON-RECURRING CHARGES RELATED
  TO ACQUISITIONS                  3,844,939     1,693,000     1,800,000
- ------------------------------------------------------------------------
    Income from operations        25,019,141    14,724,210     8,932,369
- ------------------------------------------------------------------------
INTEREST EXPENSE, net             (1,878,147)     (938,155)   (2,148,848)
- ------------------------------------------------------------------------
    Income before income taxes    23,140,994    13,786,055     6,783,521
PROVISION FOR INCOME TAXES         9,259,004     6,359,592     2,514,673
- ------------------------------------------------------------------------
NET INCOME FOR THE YEAR         $ 13,881,990  $  7,426,463  $  4,268,848
- ------------------------------------------------------------------------
- ------------------------------------------------------------------------
 
PRO FORMA INCOME DATA
  (unaudited):
  Net income as reported                         7,426,463     4,268,848
  Pro forma adjustment for
   income tax
   (benefit)/provision                            (814,989)      198,676
- ------------------------------------------------------------------------
PRO FORMA NET INCOME                             8,241,452     4,070,172
- ------------------------------------------------------------------------
 
NET INCOME PER SHARE
  (unaudited pro forma for
  1996 and 1995)
  Basic                         $       0.67  $       0.41  $       0.24
  Diluted                       $       0.64  $       0.39  $       0.23
- ------------------------------------------------------------------------
- ------------------------------------------------------------------------
WEIGHTED AVERAGE SHARES
  OUTSTANDING:
  Basic                           20,722,881    20,033,376    16,842,851
  Diluted                         21,712,262    21,147,784    17,361,336
- ------------------------------------------------------------------------
- ------------------------------------------------------------------------
</TABLE>
 
THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE STATEMENTS.
 
6
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Consolidated Financial Statements
 
CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                       DECEMBER 31,
                                --------------------------
ASSETS                                  1997          1996
- ----------------------------------------------------------
<S>                             <C>           <C>
CURRENT ASSETS:
  Cash and equivalents          $  2,717,027  $  5,261,647
  Short-term investments                  --     2,908,370
  Receivables--
    Trade                        126,060,508    72,462,137
    Other                          3,126,348     1,753,104
    Related party                    662,702     1,381,471
  Inventories                     24,346,962    11,579,571
  Prepaid expenses and
   deposits                        5,195,515     4,175,783
- ----------------------------------------------------------
      Total current assets       162,109,062    99,522,083
- ----------------------------------------------------------
PROPERTY AND EQUIPMENT, net       21,174,491    14,969,812
- ----------------------------------------------------------
OTHER ASSETS:
  Intangible assets, net          22,568,646    10,906,275
  Other                            4,774,882     3,283,347
- ----------------------------------------------------------
      Total other assets          27,343,528    14,189,622
- ----------------------------------------------------------
                                $210,627,081  $128,681,517
- ----------------------------------------------------------
- ----------------------------------------------------------
LIABILITIES AND SHAREHOLDERS'
 EQUITY
- ----------------------------------------------------------
- ----------------------------------------------------------
CURRENT LIABILITIES:
  Current maturities of
   long-term debt               $  4,352,493  $    401,574
  Book overdraft                   9,919,559     1,218,122
  Accounts payable                45,420,494    25,367,407
  Accrued expenses--
    Commissions and wages         10,147,536     6,684,616
    Other                         13,113,841     6,924,874
  Due to related parties             192,000       138,120
  Deferred taxes-current           1,092,538     1,058,087
- ----------------------------------------------------------
      Total current
       liabilities                84,238,461    41,792,800
- ----------------------------------------------------------
LONG-TERM DEBT, less
 maturities shown above           43,625,649    28,005,680
- ----------------------------------------------------------
DEFERRED LIABILITIES               1,376,608     1,768,838
- ----------------------------------------------------------
COMMITMENTS AND CONTINGENCIES
 
SHAREHOLDERS' EQUITY:
  Preferred stock, no par
   value; 10,000,000 shares
   authorized and none issued             --            --
  Common stock, no par value;
   100,000,000 shares
   authorized and 21,085,237
   and 20,539,695 issued and
   outstanding in 1997 and
   1996, respectively             62,154,879    50,528,303
  Other                           (2,131,583)   (2,179,972)
  Retained earnings               21,363,067     8,765,868
- ----------------------------------------------------------
      Total shareholders'
       equity                     81,386,363    57,114,199
- ----------------------------------------------------------
                                $210,627,081  $128,681,517
- ----------------------------------------------------------
- ----------------------------------------------------------
</TABLE>
 
THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE BALANCE SHEETS.
 
                                                                               7
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Consolidated Financial Statements
 
                  CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                     COMMON STOCK
                                -----------------------                                    TOTAL
                                    SHARES                               RETAINED  SHAREHOLDERS'
                                    ISSUED       AMOUNT        OTHER     EARNINGS         EQUITY
- ------------------------------------------------------------------------------------------------
<S>                             <C>         <C>          <C>          <C>          <C>
BALANCE, December 31, 1994      15,982,253  $16,489,640  $      (254) $ 3,893,855   $20,383,241
  Transfer of S-Corporation
   retained earnings                    --    2,368,313           --   (2,368,313)           --
  Dividends declared by
   acquired companies                   --   (3,280,508)          --   (2,434,916)   (5,715,424)
  Net issuance of shares in
   connection with
   acquisitions                    227,484      852,068           --           --       852,068
  Issuance of stock warrants            --    1,448,000   (1,448,000)          --            --
  Issuance of restricted stock     300,000    1,200,000   (1,200,000)          --            --
  Amortization of unearned
   compensation                         --           --      200,000           --       200,000
  Recognition of tax benefits
   from options and restricted
   stock                                --      495,466           --           --       495,466
  Exercise of stock options         80,852      214,529           --           --       214,529
  Issuance of shares for cash    3,374,860   25,466,330           --           --    25,466,330
  Contribution of capital from
   shareholders of acquired
   companies                            --      677,000           --           --       677,000
  Translation adjustment                --           --       22,503           --        22,503
    Net income for the year             --           --           --    4,268,848     4,268,848
- ------------------------------------------------------------------------------------------------
BALANCE, December 31, 1995      19,965,449   45,930,838   (2,425,751)   3,359,474    46,864,561
  Dividends declared by
   acquired companies                   --   (1,891,579)          --   (2,020,069)   (3,911,648)
  Stock bonus in connection
   with acquisition of
   business                          5,435       62,500           --           --        62,500
  Net issuance of shares in
   connection with
   acquisitions                        429        9,866           --           --         9,866
  Issuance of restricted stock       1,562       34,375      (34,375)          --            --
  Amortization of unearned
   compensation                         --           --      240,000           --       240,000
  Recognition of tax benefits
   from options and restricted
   stock                                --    5,243,790           --           --     5,243,790
  Exercise of stock options        614,305    2,000,013           --           --     2,000,013
  Repurchase of common stock       (47,485)    (861,500)          --           --      (861,500)
  Translation adjustment                --           --       40,154           --        40,154
    Net income for the year             --           --           --    7,426,463     7,426,463
- ------------------------------------------------------------------------------------------------
BALANCE, December 31, 1996      20,539,695   50,528,303   (2,179,972)   8,765,868    57,114,199
  Dividends declared by
   acquired companies                   --   (1,605,277)          --   (1,284,791)   (2,890,068)
  Stock bonus in connection
   with acquisition of
   business                          1,243       31,250           --           --        31,250
  Net issuance of shares in
   connection with
   acquisitions                    329,615   10,272,549           --           --    10,272,549
  Amortization of unearned
   compensation                         --           --      257,188           --       257,188
  Recognition of tax benefits
   from options and restricted
   stock                                --    1,984,469           --           --     1,984,469
  Exercise of stock options        252,623    1,844,641           --           --     1,844,641
  Repurchase of common stock       (37,939)    (901,056)          --           --      (901,056)
  Translation adjustment                --           --     (208,799)          --      (208,799)
    Net income for the year             --           --           --   13,881,990    13,881,990
- ------------------------------------------------------------------------------------------------
BALANCE, December 31, 1997      21,085,237  $62,154,879  $(2,131,583) $21,363,067   $81,386,363
- --------------------------------------------------------------------
- --------------------------------------------------------------------
</TABLE>
 
THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE STATEMENTS.
 
8
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Consolidated Financial Statements
 
CONSOLIDATED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                       YEAR ENDED DECEMBER 31,
                                --------------------------------------
                                       1997     1996          1995
- ----------------------------------------------------------------------
<S>                             <C>          <C>          <C>
CASH FLOWS FROM OPERATING
 ACTIVITIES:
  Net income for the year       $13,881,990  $ 7,426,463  $  4,268,848
  Adjustments to reconcile net
   income to net cash provided
   by (used for) operating
   activities--
    Depreciation and
     amortization                 5,840,748    5,129,627     3,650,364
    Deferred taxes                 (536,833)    (541,953)     (858,652)
    Increase in cash surrender
     value                         (244,265)     (14,837)       (5,200)
    Loss on lease buyout                 --           --         2,772
    Increase (decrease) in
     deferred liabilities--
     other                         (398,862)      30,040       192,054
  Changes in assets and
   liabilities, net of effects
   of acquired companies--
    Receivables                 (36,617,663)  (6,669,958)  (13,655,350)
    Inventories                  (9,819,373)  (1,040,289)   (2,778,865)
    Prepaid expenses and
     deposits                      (543,836)  (3,068,600)      447,046
    Accounts payable and
     accrued expenses            17,993,250     (931,945)   11,434,220
- ----------------------------------------------------------------------
      Net cash provided by
       (used for) operating
       activities               (10,444,844)     318,548     2,697,237
- ----------------------------------------------------------------------
CASH FLOWS FROM INVESTING
 ACTIVITIES:
  Purchases of property and
   equipment                     (8,188,817)  (7,495,422)   (3,252,075)
  Purchases of samples             (640,734)    (518,924)     (543,236)
  Decrease (increase) in
   short-term investments         2,908,370      641,347    (3,549,717)
  Decrease (increase) in other
   assets                            28,279     (196,934)       11,902
  Increase in deferred
   liabilities                     (307,054)    (628,802)     (570,777)
  Cash paid for acquisitions     (7,200,813)  (1,171,857)   (1,995,890)
- ----------------------------------------------------------------------
      Net cash used for
       investing activities     (13,400,769)  (9,370,592)   (9,899,793)
- ----------------------------------------------------------------------
CASH FLOWS FROM FINANCING
 ACTIVITIES:
  Borrowings (payments) on
   long-term debt and notes
   payable                        7,500,000    1,993,677    (5,504,197)
  Net borrowings (payments)
   under line of credit           7,067,947   12,565,511    (7,947,247)
  Repayments from related
   party                            718,769       50,971       157,839
  Decrease (increase) in book
   overdraft                      8,169,559     (943,039)    1,357,257
  Cash dividends paid by
   acquired companies            (2,890,068)  (3,873,822)   (5,715,424)
  Net proceeds from issuance
   of common stock                1,844,641    2,000,013    25,680,859
  Repurchase of common stock       (901,056)    (861,500)           --
- ----------------------------------------------------------------------
      Net cash provided by
       financing activities      21,509,792   10,931,811     8,029,087
- ----------------------------------------------------------------------
EFFECT OF EXCHANGE RATE
 CHANGES ON CASH AND
 EQUIVALENTS                       (208,799)      40,154        22,503
- ----------------------------------------------------------------------
NET INCREASE (DECREASE) IN
 CASH AND EQUIVALENTS            (2,544,620)   1,919,921       849,034
CASH AND EQUIVALENTS,
 beginning of year                5,261,647    3,341,726     2,492,692
- ----------------------------------------------------------------------
CASH AND EQUIVALENTS, end of
 year                           $ 2,717,027  $ 5,261,647  $  3,341,726
- ----------------------------------------------------------------------
- ----------------------------------------------------------------------
</TABLE>
 
THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE STATEMENTS
 
                                                                               9
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Notes to Consolidated Financial
                                          Statements
 
1. DESCRIPTION OF THE BUSINESS:_________________________________________________
 
HA-LO Industries, Inc. and Subsidiaries (the "Company") is engaged in the
business of providing integrated marketing and promotions solutions to corporate
clients primarily in the United States, Canada and Europe. The Company's core
business is the distribution of promotional products, which are marketed by an
international network of sales representatives. The Company also provides
telemarketing and customer management services as well as sports marketing,
event planning and advertising services to its clientele.
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:__________________________________
 
A. PRINCIPLES OF CONSOLIDATION
The accompanying consolidated financial statements include the accounts of HA-LO
Industries, Inc. and its subsidiaries. All intercompany transactions and
accounts have been eliminated. The financial statements are prepared on the
accrual basis of accounting. The principle accounting policies of the Company
follow.
 
B. REVENUE RECOGNITION
The majority of the Company's revenues are derived from the distribution of
promotional products. Revenues from such services are recognized when
merchandise is shipped to customers.
    The Company's telemarketing revenues are recognized as services are
performed.
 
C. PROPERTY AND EQUIPMENT
Property and equipment are recorded at cost and are depreciated for financial
reporting purposes over the estimated useful lives on a straight-line basis as
follows:
 
<TABLE>
<S>                                     <C>
                                             15-39
Buildings                                    years
Furniture, fixtures and equipment       5-10 years
Computer and telephone equipment         5-7 years
Vehicles                                   5 years
                                           Life of
Leasehold Improvements                       lease
</TABLE>
 
    Property and equipment at December 31 are composed of the following:
 
<TABLE>
<CAPTION>
                                                 1997         1996
- ------------------------------------------------------------------
<S>                                       <C>          <C>
Land                                      $   852,000  $   813,000
Buildings                                   1,272,000    1,175,000
Furniture, fixtures and equipment          11,877,000    9,119,000
Computer and telephone equipment           16,088,000   12,068,000
Vehicles                                      107,000      279,000
Leasehold improvements                      4,471,000    1,925,000
- ------------------------------------------------------------------
                                           34,667,000   25,379,000
Less-- Accumulated depreciation            13,493,000   10,409,000
Property and equipment, net               $21,174,000  $14,970,000
- ------------------------------------------------------------------
- ------------------------------------------------------------------
</TABLE>
 
D. INTANGIBLES
Intangible assets consist primarily of the cost of purchased businesses in
excess of the fair value of net assets acquired and are amortized on a
straight-line basis from seven to fifteen years. The Company regularly reviews
the performance of acquired businesses to evaluate the realizability of the
underlying goodwill. Amortization expense in 1997, 1996 and 1995 was
approximately $1,555,000, $1,434,000 and $1,159,000, respectively. Accumulated
amortization of goodwill as of December 31, 1997 and 1996 was $4,750,000 and
$3,195,000, respectively.
 
E. INVENTORIES
Inventories are valued at the lower of first-in, first-out (FIFO) cost or
market.
 
10
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Notes to Consolidated Financial
                                          Statements
 
F. STATEMENTS OF CASH FLOWS
 
The Company considers investments purchased with an original maturity of three
months or less to be cash equivalents. Supplemental cash flow information
includes the following:
 
<TABLE>
<CAPTION>
                                          YEAR ENDED DECEMBER 31,
                                     ----------------------------------
                                           1997        1996        1995
- -----------------------------------------------------------------------
<S>                                  <C>         <C>         <C>
SUPPLEMENTAL DISCLOSURE OF CASH
 FLOW INFORMATION
Cash paid during year for interest   $1,584,000  $1,431,000  $2,128,000
Cash paid during year for income
 taxes                               $4,015,000  $1,706,000  $1,842,000
SUPPLEMENTAL SCHEDULE OF NONCASH
 ACTIVITIES
Recognition of common shares issued
 in connection with acquisitions     $10,273,000 $   10,000  $  852,000
Recognition of tax benefits from
 exercise of stock options and
 restricted stock                    $1,984,000  $5,244,000  $  495,000
Conversion of non-operating assets
 to note receivable                  $1,530,000  $       --          --
- -----------------------------------------------------------------------
- -----------------------------------------------------------------------
</TABLE>
 
G. SHORT-TERM INVESTMENTS
 
The Company classifies investments purchased with an original maturity of three
to twelve months as short-term investments. Such investments, which are
held-to-maturity, relate primarily to tax exempt securities and are carried at
cost plus accrued interest.
 
H. FOREIGN CURRENCY TRANSLATION
 
Revenues and expenses from foreign operations are translated at average rates in
effect at the time of the underlying transaction, with gains or losses included
in income. Assets and liabilities of foreign entities are translated at year-end
exchange rates with gains and losses resulting from such translations included
in shareholders' equity.
 
I. USE OF ESTIMATES
 
The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities, the disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.
 
J. NEW ACCOUNTING PRONOUNCEMENTS
 
In 1997, the Financial Accounting Standards Board (FASB) issued Statement No.
129, DISCLOSURE OF INFORMATION ABOUT CAPITAL STRUCTURE. This statement, which is
effective for fiscal years ending after December 15, 1997, requires companies to
provide relevant information about their capital structure. The Company has
adopted this statement and no disclosures other than those presented herein are
required.
 
    The FASB also issued Statement No. 130, REPORTING COMPREHENSIVE INCOME, and
Statement No. 131, DISCLOSURES ABOUT SEGMENTS OF AN ENTERPRISE AND RELATED
INFORMATION in 1997. These statements become effective for fiscal years
beginning after December 15, 1997. Management believes adoption of the standards
will not have a material effect on the financial statements.
 
3. RECEIVABLES:_________________________________________________________________
 
The Company provides services to customers in diversified industries and grants
unsecured trade credit to customers in the normal course of business.
Receivables in the accompanying consolidated balance sheets are net of reserves
for doubtful accounts of approximately $2,732,000 as of December 31, 1997 and
$2,980,000 as of December 31, 1996. The
 
                                                                              11
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Notes to Consolidated Financial
                                          Statements
Company also makes advances to its sales representatives, which are applied
against commissions to be earned.
 
4. INCOME TAXES:________________________________________________________________
 
The Company's provision for income taxes consists of the following amounts:
 
<TABLE>
<CAPTION>
                                                1997        1996        1995
- ----------------------------------------------------------------------------
<S>                                       <C>         <C>         <C>
Current Provision                          9,796,000   6,902,000   3,374,000
Deferred Benefit                            (537,000)   (542,000)   (859,000)
- ----------------------------------------------------------------------------
Total provision                           $9,259,000  $6,360,000  $2,515,000
- ----------------------------------------------------------------------------
- ----------------------------------------------------------------------------
</TABLE>
 
    The Company's effective tax rate is reconciled to the Federal statutory rate
as follows:
 
<TABLE>
<CAPTION>
                                           1997   1996  1995
- -------------------------------------------------------------
<S>                                       <C>    <C>    <C>
Federal statutory rate                    34.0 % 34.0 % 34.0 %
State income taxes (net of Federal
 benefit)                                  5.0    5.0    5.0
Effect of non-taxable S Corporation
 (earnings)/ losses                       --      6.0   (3.1)
Other                                      1.0    1.1    1.2
- -------------------------------------------------------------
Effective Tax Rate                        40.0 % 46.1 % 37.1 %
- -------------------------------------------------------------
- -------------------------------------------------------------
</TABLE>
 
    Deferred income taxes result from temporary differences in the recognition
of revenue and expense items for income tax and financial reporting purposes and
are summarized as follows:
 
<TABLE>
<CAPTION>
                                             (ASSET)/LIABILITY
                                          -----------------------
                                                 1997        1996
- -----------------------------------------------------------------
<S>                                       <C>          <C>
DEFERRED TAXES--CURRENT
Guaranteed sales, net of related
 commissions                              $   107,000  $  260,000
Credits due                                 1,471,000     913,000
Advanced commissions                          168,000     136,000
Non-deductible reserves                      (663,000)   (291,000)
Other                                          10,000      40,000
- -----------------------------------------------------------------
  Total deferred taxes-- current            1,093,000   1,058,000
DEFERRED TAXES--NON-CURRENT
Samples                                   $   589,000     487,000
Acquisition costs                          (1,650,000)   (669,000)
Depreciation and amortization                  12,000    (336,000)
Deferred costs                               (367,000)   (327,000)
Other                                          (2,000)     (1,000)
- -----------------------------------------------------------------
  Total deferred taxes-- non-current       (1,418,000)   (846,000)
- -----------------------------------------------------------------
  Total deferred tax (asset)/ liability      (325,000)    212,000
- -----------------------------------------------------------------
- -----------------------------------------------------------------
</TABLE>
 
    Non-current deferred taxes are included in other assets on the accompanying
consolidated balance sheets.
 
5. PRO FORMA NET INCOME PER SHARE (UNAUDITED):__________________________________
 
The unaudited pro forma income data in the consolidated statements of income for
1996 and 1995 provides information as if S Corporations acquired and accounted
for using the pooling-of-interests accounting method had been C Corporations for
income tax purposes.
 
6. DEBT:________________________________________________________________________
 
The Company has an unsecured credit facility (the, "Facility") totaling $65
million, consisting of a $45 million revolving line of credit (the "Revolver")
and $20 million acquisition term loan (the, "Term"). The Revolver matures on
January 31, 1999 and Term borrowings mature on the sooner of five years from the
date of borrowing or June 30, 2003. The Facility bears interest at either prime
less .25% or the London Interbank Offered Rate (LIBOR) plus between .375% and 1%
based on a defined ratio. The agreement contains certain financial covenants
which the Company must meet,
 
12
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Notes to Consolidated Financial
                                          Statements
including minimum tangible net worth, maximum leverage, and minimum cash flow
coverages. As of December 31, 1997, outstanding borrowings on the Revolver and
the Term were $33,565,649 and $7,500,000, respectively.
 
    A subsidiary of the Company also has a $5 million commitment from a bank to
provide funds required to construct a new office and warehouse building. This
commitment is subject to the same terms and conditions as the Facility discussed
above and is guaranteed by the Company. The commitment extends through December
31, 1999. Outstanding borrowings as of December 31, 1997 were $2,560,000.
 
    One of the Company's European subsidiaries has revolving credit facilities
with several banks. These facilities provide for borrowings of up to $5 million
at rates ranging from 8-13%. The borrowings are generally unsecured and mature
at various times throughout 1998. As of December 31, 1997, outstanding
borrowings on these facilities were $4,352,493 and are included in current
maturities of long-term debt on the accompanying consolidated balance sheet.
 
    As of December 31, 1997, the prime rate was 8.5% and LIBOR was 6.0%
 
7. RELATED-PARTY TRANSACTIONS:__________________________________________________
 
A wholly owned subsidiary of the Company leases its corporate headquarters from
the Vice Chairman of the Board of the Company. Rental payments under this lease
are $25,000 per month. The Company believes that the lease terms are no more or
less favorable than otherwise could be obtained from unaffiliated third parties.
 
    In connection with an acquisition, the Vice Chairman of the Board of the
Company converted certain non-operating assets of the acquired company to a
$1,530,159 note receivable. The note bears interest at 7.0%. As of December 31,
1997, the balance on the note was $662,702.
 
    A member of the Board of Directors renders acquisition consulting services
to the Company pursuant to an agreement. The director's compensation is strictly
contingent upon the successful completion of an acquisition. During 1997, the
director earned cash compensation of approximately $1,564,000 and was granted
102,255 options at fair market value at the date of grant. During 1996, the
director earned cash compensation of approximately $307,000 and was granted
57,284 options at fair market value at the date of grant. During 1995, the
director earned cash compensation of approximately $850,000 and was granted
46,419 options.
 
8. COMMITMENTS AND CONTINGENCIES:_______________________________________________
 
The Internal Revenue Service (the "IRS") has completed its field audit
examination of the Company's federal employment tax returns for the years ended
December 31, 1994 and 1993. This examination included a review of the facts,
circumstances and legal authority supporting the Company's position that its
independent sales representatives of promotional products have properly been
treated as independent contractors for federal employment tax purposes. The IRS
examination has been concluded without penalty or assessments of additional
employment tax.
 
    The Company leases facilities from unrelated parties under operating leases
expiring at various dates through April, 2007. Rent expense charged for these
facilities totaled approximately $4,626,000, $3,302,000 and $3,610,000 for 1997,
1996 and 1995, respectively.
 
                                                                              13
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Notes to Consolidated Financial
                                          Statements
 
    The aggregate annual minimum lease rentals are as follows:
 
<TABLE>
<CAPTION>
YEAR ENDING DECEMBER 31--
- ---------------------------------------------
<S>                              <C>
1998                             $  4,843,000
1999                                4,472,000
2000                                4,167,000
2001                                3,757,000
2002                                3,142,000
Thereafter                          7,540,000
- ---------------------------------------------
                                 $ 27,921,000
- ---------------------------------------------
- ---------------------------------------------
</TABLE>
 
    At December 31, 1997, the Company has approximately $3,911,000 in
outstanding letters of credit issued in the ordinary course of business.
 
    Various lawsuits have arisen in the ordinary course of the Company's
business. The Company believes that its defenses are meritorious and that the
eventual outcome of those lawsuits will not have a material effect on the
Company's financial position or results of operations.
 
9. BUSINESS COMBINATIONS:_______________________________________________________
 
During 1997, the Company acquired eight companies. Four of the acquisitions were
accounted for using the pooling-of-interests accounting method. On January 3,
1997, the Company completed the acquisition of a distributor of promotional
products for 2,841,415 shares of its common stock. Two other promotional
products distributors and one telemarketing company were also acquired for an
aggregate of 938,310 shares of the Company's common stock. The consolidated
financial statements for all periods presented have been restated to include the
results of these acquired companies.
 
    In addition to the acquisitions discussed above, the Company acquired two
U.S. and two European based distributors of promotional products during 1997
that were accounted for as purchases. The U.S. based companies were acquired for
an aggregate of 221,773 shares of the Company's common stock. The common stock
issued in the U.S. based acquisitions had an aggregate fair market value of
approximately $5.3 million. The European based companies were purchased for an
aggregate of $6.0 million in cash and 190,237 shares of the Company's common
stock. The common stock issued in the European based acquisitions had an
aggregate fair market value of approximately $5.2 million. Total goodwill
recognized for these four acquisitions was approximately $13.2 million. The
consolidated financial statements include the results of these acquired
companies since the date of acquisition.
 
    During 1996, the Company acquired two companies. One of the companies was
accounted for under the purchase method of accounting and acquired for
approximately 400 shares of the Company's common stock and the assumption of
certain liabilities. This acquisition was not material to the Company's
consolidated financial statements.
 
    The second acquisition was completed on September 30, 1996 and was accounted
for as a pooling-of-interests. The Company issued 3,187,500 shares of its common
stock for all the outstanding shares of two telemarketing companies.
Accordingly, the consolidated financial statements for all periods presented
have been restated to include the results of these acquired companies.
 
    During 1995, the Company acquired three companies. Two of the three
acquisitions were accounted for under the purchase method of accounting. These
two businesses were acquired for an aggregate of approximately $1,300,000 in
cash, 227,484 shares of the Company's common stock and the assumption of certain
liabilities. The common stock issued had an approximate fair market value of
$852,000 at the date of closing. These two acquisitions were not determined to
be material to the Company's consolidated financial statements. The third
acquisition was completed on December 28, 1995 and was accounted for as a
pooling-of-interests. The Company issued 751,596 shares of its common stock for
all the outstanding shares of a distributor of promotional products.
 
14
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Notes to Consolidated Financial
                                          Statements
 
10. CAPITAL STOCK AND EARNINGS PER SHARE:_______________________________________
 
In November, 1995, the Company sold, through a public offering, 3,093,750 shares
of its common stock. The Company realized net proceeds of approximately $24.5
million from the offering.
 
    In connection with the termination of acquired companies' S Corporation
status, the Company was required to transfer undistributed retained earnings to
common stock. Dividends paid by the predecessor companies are shown as a
reduction of retained earnings to the extent of their net income, with the
remainder reducing common stock.
    The Company adopted FASB Statement No. 128, EARNINGS PER SHARE, in the
fourth quarter of 1997. Under this statement, basic net income per share is
computed by dividing net income by the weighted average number of shares
outstanding during the period. Diluted net income per share is computed by
dividing net income by the weighted average number of shares assuming dilution.
Dilutive shares reflect additional shares that would be outstanding if dilutive
stock options and warrants outstanding were exercised during the period. The
computation of net income per share is as follows:
 
<TABLE>
<CAPTION>
(IN THOUSANDS, EXCEPT
PER SHARE AMOUNTS)           1997       1996       1995
- -------------------------------------------------------
<S>                     <C>        <C>        <C>
Net Income (pro forma
 for 1996 and 1995)        13,882      8,241      4,070
Net income per
 share--Basic:
  Weighted average
   common shares           20,723     20,033     16,843
  Net income per
   share-- Basic              .67        .41        .24
Net income per share--
 Diluted:
  Weighted average
   common shares           20,723     20,033     16,843
  Effect of dilutive
   stock options and
   warrants                   989      1,115        518
- -------------------------------------------------------
  Weighted average
   shares assuming
   Dilution                21,712     21,148     17,361
- -------------------------------------------------------
- -------------------------------------------------------
  Net income per
   share-- Diluted            .64        .39        .23
- -------------------------------------------------------
- -------------------------------------------------------
</TABLE>
 
    In January, 1995, the Company issued 300,000 shares of restricted common
stock to a sales representative in lieu of cash commission payments on sales to
a customer. These shares were issued under one of the stock Plans described in
Note 12 and have been included as a component of shareholders' equity.
 
11. STOCK WARRANTS:_____________________________________________________________
 
In January, 1995, the Company signed a multi-year agreement to provide premium
promotional products to a customer. The initial term of the agreement was five
years, but was extended through 2004 in December, 1995. In connection with the
initial term of the agreement, the Company issued warrants to purchase 749,434
shares of the Company's common stock at fair market value on the date of grant.
These warrants vest at the end of nine years but can be accelerated if minimum
purchase levels are achieved. The Company also issued 374,806 warrants in
connection with the extension of the agreement. These warrants also have an
exercise price at the fair market value on date of grant and expire January 11,
2011. These warrants have been accounted for under the provisions of FASB
Statement No. 123, ACCOUNTING FOR STOCK BASED COMPENSATION, which requires
warrants issued to non-employees be recorded at fair value. Accordingly, the
value of these warrants has been recorded as a deferred marketing cost and
included as a component of shareholders' equity. This cost will be charged
against income over the five-year term of the extension, beginning in January,
2000.
 
12. STOCK OPTIONS:______________________________________________________________
 
The Company has two stock plans which provide for reservation and issuance of
options to purchase shares of the Company's common stock, restricted stock,
stock appreciation rights and phantom stock awards. The number of options,
shares or rights to be issued and the terms thereof are at the discretion of the
 
                                                                              15
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Notes to Consolidated Financial
                                          Statements
Compensation Committee of the Company's Board of Directors. Pursuant to the
plans, an aggregate
 
16
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Notes to Consolidated Financial
                                          Statements
 
of 5,389,881 shares of the Company's common stock have been reserved. At
December 31, 1997, there were an aggregate of 39,505 shares available for future
grant under the plans. Subsequent to year end, the Company increased the number
of shares authorized under one of the plans by 1,500,000. The exercise price for
incentive stock options and non-qualified stock options granted under the plans
may not be less than 100% and 85%, respectively, of the fair market value of the
common stock at the date of grant. As granted under the plans, the majority of
the options vest annually over two or three years, commencing one year from the
date of grant. All options granted under the plans expire ten years from the
date of grant.
    The Company applies APB Opinion No. 25 and related Interpretations in
accounting for its plans. FASB Statement No. 123, ACCOUNTING FOR STOCK BASED
COMPENSATION, (SFAS 123) was issued in 1995. As permitted, the Company will
continue its current method of accounting for stock-based compensation while
complying with the new disclosure requirements of SFAS 123. Accordingly, no
compensation cost has been recognized for its fixed stock option plans. Had
compensation cost for the Company's stock-based compensation plans been
determined based on the fair value at the grant dates for awards under those
plans consistent with the method of SFAS 123, the Company's net income and
earnings per share would have been reduced to the pro forma amounts indicated
below:
 
<TABLE>
<CAPTION>
                             1997       1996       1995
- -------------------------------------------------------
<S>                     <C>        <C>        <C>
Net income (pro forma
 for 1996 and 1995)
  As reported           $  13,882  $   8,241  $   4,070
  Pro forma             $   6,179  $   5,899  $   3,567
Basic net income per
 share
  As reported           $    0.67  $    0.41  $    0.24
  Pro forma             $    0.30  $    0.29  $    0.21
Diluted net income per
 share
  As reported           $    0.64  $    0.39  $    0.23
  Pro forma             $    0.28  $    0.28  $    0.21
- -------------------------------------------------------
- -------------------------------------------------------
</TABLE>
 
    Because the SFAS 123 method of accounting has not been applied to options
granted prior to January 1, 1995, the resulting pro forma compensation cost may
not be representative of that to be expected in future years.
    The fair value of each option grant was estimated on the date of grant using
the Black-Scholes pricing model with the following assumptions; risk free
interest rates between 6.4% and 6.8% in 1997, 5.2% and 6.2% in 1996 and between
5.9% and 6.9% in 1995; zero dividend yield for all years; expected lives of 5
years for all years; and volatility of 30 percent for all years.
 
    A summary of the status of the Company's fixed stock option plan and
warrants issued as of December 31, 1997, 1996, and 1995, and changes during the
years ending on those dates is presented below:
 
<TABLE>
<CAPTION>
                                       1997                      1996                      1995
                             ------------------------  ------------------------  ------------------------
                                             WEIGHTED                  WEIGHTED                  WEIGHTED
                                              AVERAGE                   AVERAGE                   AVERAGE
                                             EXERCISE                  EXERCISE                  EXERCISE
                                  SHARES        PRICE       SHARES        PRICE       SHARES        PRICE
- ---------------------------------------------------------------------------------------------------------
<S>                          <C>          <C>          <C>          <C>          <C>          <C>
BEGINNING OUTSTANDING          3,501,540   $   13.47     2,497,405   $    5.47     1,058,717   $    3.02
GRANTED
  Price equal to fair value    1,876,302   $   24.09     1,152,464   $   16.53     1,523,372   $    7.01
  Price in excess of fair
   value                              --          --       500,938   $   33.57         2,813   $    5.53
EXERCISED                       (252,623)  $    7.31      (614,305)  $    3.26       (80,852)  $    2.65
CANCELLED                        (41,437)  $   19.70       (34,962)  $   10.52        (6,645)  $    2.72
- ---------------------------------------------------------------------------------------------------------
ENDING OUTSTANDING             5,083,782   $   17.63     3,501,540   $   13.47     2,497,405   $    5.47
EXERCISABLE AS OF 12/31        2,316,553                 1,174,396                 1,194,580
Weighted average fair value
 of options granted:
Price equal to Fair Value          $9.39                     $6.12                     $3.18
Price in excess of Fair
 Value                                --                     $7.88                     $2.00
- ---------------------------------------------------------------------------------------------------------
</TABLE>
 
                                                                              17
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Notes to Consolidated Financial
                                          Statements
 
    The following table summarizes information about fixed stock options and
warrants outstanding at December 31, 1997:
 
<TABLE>
<CAPTION>
                                                 OPTIONS OUTSTANDING             OPTIONS EXERCISABLE
                                       ---------------------------------------  ----------------------
                                                         WEIGHTED
                                                          AVERAGE     WEIGHTED                WEIGHTED
                                          NUMBER        REMAINING      AVERAGE     NUMBER      AVERAGE
RANGE OF                               OUTSTANDING     CONTRACTUAL    EXERCISE  EXERCISABLE    EXERCISE
 EXERCISE PRICES                        12/31/97             LIFE        PRICE   12/31/97        PRICE
- ------------------------------------------------------------------------------------------------------
<S>                                    <C>        <C>              <C>          <C>        <C>
$2.20 - $3.56                          1,039,348          6.76      $    3.43     789,575   $    3.39
$5.23 - $13.67                         1,150,582          9.23      $   12.11     494,416   $   10.77
$14.00 - $25.00                        1,109,248          9.00      $   20.48     473,016   $   19.25
$25.13 - $28.75                        1,282,773          9.13      $   25.36     391,964   $   25.49
$32.76 - $33.60                          501,831          8.90      $   33.60     167,582   $   33.60
- ------------------------------------------------------------------------------------------------------
$2.20 - $33.60                         5,083,782          8.62      $   17.63   2,316,553   $   14.13
- ------------------------------------------------------------------------------------------------------
</TABLE>
 
13. BUSINESS SEGMENT INFORMATION:_______________________________________________
 
Segment information by industry for the years ended December 31, 1997, 1996, and
1995 follows:
 
<TABLE>
<CAPTION>
(IN THOUSANDS)                                                         1997       1996       1995
- -------------------------------------------------------------------------------------------------
<S>                                                               <C>        <C>        <C>
REVENUES:
Promotional Products                                              $ 349,761  $ 289,132  $ 239,281
Telemarketing                                                        64,030     55,290     43,799
- -------------------------------------------------------------------------------------------------
  Total Consolidated                                              $ 413,791  $ 344,422  $ 283,080
- -------------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------------
OPERATING INCOME:
Promotional Products (1)                                          $  19,010  $   9,613  $   5,792
Telemarketing                                                         6,009      5,111      3,140
- -------------------------------------------------------------------------------------------------
  Total Consolidated                                              $  25,019  $  14,724  $   8,932
- -------------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------------
IDENTIFIABLE ASSETS (2):
Promotional Products                                              $ 163,025  $  94,033  $  79,460
Telemarketing                                                        17,543     12,289     10,543
- -------------------------------------------------------------------------------------------------
  Total Consolidated                                              $ 180,568  $ 106,322  $  90,003
- -------------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------------
</TABLE>
 
    (1) INCLUDES CORPORATE OVERHEAD EXPENSES AND NON-RECURRING ACQUISITION
CHARGES FOR ALL PERIODS PRESENTED.
 
    (2)CONSISTS PRIMARILY OF RECEIVABLES, INVENTORIES AND PROPERTY AND
       EQUIPMENT. CASH, SHORT-TERM INVESTMENTS AND OTHER ASSETS ARE CONSIDERED
       CORPORATE ASSETS AND ARE THEREFORE NOT INCLUDED.
 
18
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Notes to Consolidated Financial
                                          Statements
 
14. UNAUDITED SELECTED QUARTERLY OPERATING RESULTS:_____________________________
 
The following table represents unaudited selected financial information for the
eight quarters ended December 31, 1997. This information has been prepared by
the Company on a basis consistent with the Company's audited financial
statements and includes all adjustments which management considers necessary for
a fair presentation of the results for such periods. The operating results for
any quarter are not necessarily indicative of results for any future period. All
periods presented have been adjusted to reflect the effects of an entity
acquired in the fourth quarter 1997 and accounted for using the
pooling-of-interests method of accounting.
 
                                                                              19
<PAGE>
HA-LO INDUSTRIES, INC. AND SUBSIDIARIES   Notes to Consolidated Financial
                                          Statements
 
<TABLE>
<CAPTION>
                                                                QUARTER ENDED
                         --------------------------------------------------------------------------------------------
                                             1997                                           1996
                         --------------------------------------------  ----------------------------------------------
(IN THOUSANDS, EXCEPT
 FOR PER SHARE AMOUNTS)    MAR. 31      JUNE 30   SEPT. 30    DEC. 31    MAR. 31      JUNE 30     SEPT. 30    DEC. 31
- ---------------------------------------------------------------------------------------------------------------------
<S>                      <C>        <C>          <C>        <C>        <C>        <C>          <C>          <C>
Net sales
  Previously reported    $  80,379   $  90,854   $  98,297  $ 130,820  $  67,849   $  78,489    $  85,196   $ 106,723
  Effect of acquired
   company                   3,224       3,224       2,120      4,873      1,513       1,518        1,519       1,615
- ---------------------------------------------------------------------------------------------------------------------
    Total                   83,603      94,078     100,417    135,693     69,362      80,007       86,715     108,338
- ---------------------------------------------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------------------------------------------
Gross profit
  Previously reported       24,920      28,110      31,291     44,343     18,137      22,580       24,807      32,593
  Effect of acquired
   company                   1,212       1,212         814      1,905        432         471          470         672
- ---------------------------------------------------------------------------------------------------------------------
    Total                   26,132      29,322      32,105     46,248     18,569      23,051       25,277      33,265
- ---------------------------------------------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------------------------------------------
Net income per
 share-diluted (pro
 forma in 1996)
  Previously reported    $     .03   $     .12   $     .17  $     .32  $     .03   $     .08    $     .08   $     .21
  Effect of acquired
   company               $      --   $      --   $      --  $      --  $      --   $      --    $      --   $     .01
- ---------------------------------------------------------------------------------------------------------------------
    Total                $     .03   $     .12   $     .17  $     .32  $     .03   $     .08    $     .08   $     .20
- ---------------------------------------------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
 
15. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS:__
 
Prior to October 27, 1997, the Company's stock was quoted on the Nasdaq National
Market under the symbol "HALO." The Company's common stock is now traded on the
New York Stock Exchange under the symbol "HMK", and was held by approximately
250 shareholders of record as of March 23, 1998. The following table sets forth
the range of high and low bid quotations for each quarterly period in 1997 and
1996 and reflects inter-dealer prices, without retail mark-up, mark-down or
commission and may not necessarily represent actual transactions.
 
<TABLE>
<CAPTION>
                                          HIGH     LOW
- -------------------------------------------------------
<S>                                       <C>     <C>
1997
First Quarter                             29      121/2
Second Quarter                            251/4   141/2
Third Quarter                             295/16  221/2
Fourth Quarter                            293/8   231/4
 
1996
First Quarter                             153/8   103/4
Second Quarter                            2313/16 143/8
Third Quarter                             25      151/4
Fourth Quarter                            323/16  213/4
- -------------------------------------------------------
</TABLE>
 
20
<PAGE>
HA-LO Industries, Inc. and Subsidiaries   Report of Independent Public
                                          Accountants
 
TO THE BOARD OF DIRECTORS AND SHAREHOLDERS
OF HA-LO INDUSTRIES, INC. AND SUBSIDIARIES:
 
We have audited the accompanying consolidated balance sheets of HA-LO
Industries, Inc. (an Illinois corporation) and Subsidiaries as of December 31,
1997 and 1996, and the related consolidated statements of income, shareholders'
equity and cash flows for each of the three years ended December 31, 1997, 1996
and 1995. These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.
 
    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of HA-LO Industries, Inc. and
Subsidiaries as of December 31, 1997 and 1996, and the results of its operations
and its cash flows for each of the three years ended December 31, 1997, 1996 and
1995, in conformity with generally accepted accounting principles.
 
          [ARTHUR ANDERSEN LLP]
 
CHICAGO, ILLINOIS,
FEBRUARY 13, 1998
 
20

<PAGE>
                                                                     Exhibit 21

                       SUBSIDIARIES OF HA-LO INDUSTRIES, INC.

The following is a list of all direct and indirect subsidiaries of the
registrant as of March 27, 1998.  The state or other jurisdiction of
incorporation or organization is indicated in parentheses following each
subsidiary's name.  The names of the divisions or other business units of each
subsidiary are indented and listed below the relevant subsidiary's name.

1132832 Ontario, Corp. (Ontario)
   1132831 Ontario, Corp. (Ontario)
   Creadis Group, Inc. (British Columbia)
Creative Concepts in Advertising, Inc. (Michigan)
Fletcher, Barnhardt & White (North Carolina)
Flow Plastics, Inc. (New York)
HMK International Holdings, Inc. (Netherlands)
    HA-LO Belgium, N.V. (Belgium)
      Bavelco, B.V.B.A. (Belgium)
HA-LO Sports, Inc. (Illinois)
Joking, Spa. (Italy)
Lees Keystone, Inc. (New York)
Market USA, Inc. (Illinois)
Marusa Marketing, Ltd. (Canada)
Wolff Marketing Group, Inc. (New York)

<PAGE>


                                                                   Exhibit 23.1


            CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

As independent public accountants, we hereby consent to the incorporation of
our report included in this Form 10-K, into the Company's previously filed
Registration Statement File No. 33-64878 on Form S-8, 33-89820 on Form S-8,
33-99946 on Form S-8, 333-00358 on Form S-3, 333-03928 on Form S-8, 333-10481
on Form S-4, and 333-19301 on Form S-3.

ARTHUR ANDERSEN LLP


Chicago, Illinois
March 27, 1998

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE DECEMBER
31, 1997 CONSOLIDATED BALANCE SHEET AND THE CONSOLIDATED STATEMENT OF INCOME FOR
THE TWELVE-MONTH PERIOD THEN ENDED AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                       2,717,027
<SECURITIES>                                         0
<RECEIVABLES>                              132,581,558
<ALLOWANCES>                                 2,732,000
<INVENTORY>                                 24,346,962
<CURRENT-ASSETS>                           162,109,062
<PP&E>                                      34,667,491
<DEPRECIATION>                              13,493,000
<TOTAL-ASSETS>                             210,627,081
<CURRENT-LIABILITIES>                       84,238,462
<BONDS>                                     43,625,649
                                0
                                          0
<COMMON>                                    62,154,879
<OTHER-SE>                                  19,231,484
<TOTAL-LIABILITY-AND-EQUITY>               210,627,081
<SALES>                                    413,790,880
<TOTAL-REVENUES>                           413,790,880
<CGS>                                      279,984,344
<TOTAL-COSTS>                              279,984,344
<OTHER-EXPENSES>                           108,787,395
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           1,878,147
<INCOME-PRETAX>                             23,140,994
<INCOME-TAX>                                 9,259,004
<INCOME-CONTINUING>                         13,881,990
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                13,881,990
<EPS-PRIMARY>                                      .67
<EPS-DILUTED>                                      .64
        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE RESTATED
CONSOLIDATED BALANCE SHEETS AS OF DECEMBER 31, 1996 AND 1995 AND THE RESTATED
CONSOLIDATED INCOME STATEMENTS FOR THE TWELVE-MONTH PERIODS THEN ENDED AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   YEAR                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996             DEC-31-1995
<PERIOD-START>                             JAN-01-1996             JAN-01-1995
<PERIOD-END>                               DEC-31-1996             DEC-31-1995
<CASH>                                       5,261,647               3,341,726
<SECURITIES>                                 2,908,370               3,549,717
<RECEIVABLES>                               78,576,712              70,875,653
<ALLOWANCES>                                 2,980,000               2,880,000
<INVENTORY>                                 11,579,571               9,346,968
<CURRENT-ASSETS>                            99,522,083              85,737,373
<PP&E>                                      25,378,812              18,477,992
<DEPRECIATION>                              10,409,000               7,320,803
<TOTAL-ASSETS>                             128,681,517             107,780,223
<CURRENT-LIABILITIES>                       41,792,800              46,387,387
<BONDS>                                     28,005,680              12,111,586
                                0                       0
                                          0                       0
<COMMON>                                    50,528,303              45,930,838
<OTHER-SE>                                   6,576,896                 933,723
<TOTAL-LIABILITY-AND-EQUITY>               128,681,517             107,780,223
<SALES>                                    344,421,740             283,080,302
<TOTAL-REVENUES>                           344,421,740             283,080,302
<CGS>                                      244,259,294             206,346,036
<TOTAL-COSTS>                              244,259,294             206,346,036
<OTHER-EXPENSES>                            85,438,236              67,801,897
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                             938,155               2,148,848
<INCOME-PRETAX>                             13,786,055               6,783,521
<INCOME-TAX>                                 5,544,603<F1>           2,713,349<F1>
<INCOME-CONTINUING>                          8,241,452<F1>           4,070,172<F1>
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                 8,241,452<F1>           4,070,172<F1>
<EPS-PRIMARY>                                      .41<F1>                 .24<F1>
<EPS-DILUTED>                                      .39<F1>                 .23<F1>
<FN>
<F1>Certain companies acquired and accounted for using the pooling-
of-interests accounting method had elected to be treated as S 
Corporations and were therefore not subject to Federal income taxes 
prior to their acquisition by the Company. Net income and net income 
per share amounts include an unaudited provision for Federal and state 
taxes at an effective rate of 40% for these companies.
</FN>
        

</TABLE>


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