MARKETLINK INC
PRES14A, 1996-11-25
TELEPHONE INTERCONNECT SYSTEMS
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                            SCHEDULE 14A INFORMATION

    Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act
                          of 1934 (Amendment No. ____)


Filed by the Registrant [ X ]
Filed by a Party other than the Registrant [   ]

Check the appropriate box:

[X] Preliminary  Proxy Statement
[ ] Confidential for Use of the Commission Only 
    (as permitted by Rule 14a-6(e)(2))         
[ ] Definitive Proxy Statement   
[ ] Definitive Additional  Materials
[ ] Soliciting  Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12


                                MARKETLINK, INC.
                (Name of Registrant as Specified In Its Charter)


    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   No fee required

[ ]   Fee computed on table below per Exchange Act Rules  14a-6(i)(1)
      and 0-11

1)    Title of each class of securities to which transaction applies:

2)    Aggregate number of securities to which transaction applies:

3)    Per unit  price  or  other  underlying  value  of  transaction  computed
      pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the 
      filing fee is calculated and state how it was determined):

4)    Proposed maximum aggregate value of transaction:

5)    Total fee paid:


[   ] Fee paid previously with preliminary materials.

[   ] Check box if any part of the fee is offset as  provided  by  Exchange
      Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
      fee was paid  previously.  Identify the previous filing by registration
      statement number, or the Form or Schedule and the date of its filing:
1)    Amount Previously Paid:
2)    Form, Schedule or Registration Statement No.:
3)    Filing Party:
4)    Date Filed:



<PAGE>


                                MarketLink, Inc.


                    NOTICE OF SPECIAL MEETING OF SHAREHOLDERS
                                   to be held
                                December 16, 1996



         A Special Meeting of  Shareholders of MarketLink,  Inc. will be held at
the  Company's   headquarters   located  at  10340  Viking  Drive,   Suite  150,
Minneapolis,  Minnesota,  on December 16, 1996, at 10:00 a.m.  (Central Standard
Time), for the following purposes:

         1.       To amend the Articles of Incorporation to change the corporate
                  name to "OneLink Communications, Inc."

         2.       To  amend  the  Articles  of  Incorporation  to  increase  the
                  authorized number of shares to 50,000,000.

         3.       To  approve  the  reservation  of  One  Million  Five  Hundred
                  Thousand   (1,500,000)   additional  shares  for  issuance  to
                  employees,  officers, directors,  consultants and others under
                  the Company's 1994 Stock Option Plan.

         4.       To approve  certain  grants of options to the  Chairman of the
                  Board and the  President  and Chief  Executive  Officer of the
                  Company under the Company's 1994 Stock Option Plan.

         5.       To approve  certain  current  and future  grants of options to
                  directors of the Company under the Company's 1994 Stock Option
                  Plan.

         6.       To take action upon any other  business that may properly come
                  before the meeting or any adjournment of it.

         Only  shareholders  of record  shown on the books of the Company at the
close of business on November 27, 1996,  will be entitled to vote at the meeting
or any adjournment of the meeting.  Each shareholder is entitled to one vote per
share on all matters to be voted on at the Special Meeting.

         You are  cordially  invited to attend the  meeting.  Whether or not you
plan to attend the  meeting,  please  sign,  date and  return  your Proxy in the
return  envelope  provided as soon as  possible.  Your  cooperation  in promptly
signing and returning the Proxy will help avoid further  solicitation expense to
the Company.

                                                    Gregory H. Mohn
                                                    Secretary
Dated:   December 5, 1996
         Minneapolis, Minnesota


<PAGE>



                                MarketLink, Inc.


                                 PROXY STATEMENT
                                       for
                         Special Meeting of Shareholders
                          to be held December 16, 1996



                                  INTRODUCTION

         This  Proxy  Statement  is  being  furnished  to  the  shareholders  of
MarketLink,  Inc.  ("MarketLink"  or  the  "Company")  in  connection  with  the
solicitation  by the Company's  Board of Directors of proxies to be voted at the
Special Meeting of Shareholders  (the "Special  Meeting") to be held on December
16, 1996, and at any  adjournment of the Special  Meeting,  for the purposes set
forth in the attached Notice of Special Meeting.

         The cost of soliciting  Proxies,  including  preparing,  assembling and
mailing the  Proxies  and  soliciting  material,  will be borne by the  Company.
Directors,   officers  and  regular   employees  of  the  Company  may,  without
compensation other than their regular  compensation,  solicit Proxies personally
or by telephone.

         Any  shareholder  giving a Proxy may revoke it at any time prior to its
use at the Special  Meeting by giving written  notice of such  revocation to the
Secretary or other  officer of the Company or by filing a new written Proxy with
an officer of the Company. Personal attendance at the Special Meeting is not, by
itself,  sufficient to revoke a Proxy unless written notice of the revocation or
a subsequent  Proxy is delivered to an officer  before the revoked or superseded
Proxy is used at the Special Meeting.

         The  presence  at the  Special  Meeting  in  person  or by proxy of the
holders of a majority of the  outstanding  shares of  MarketLink's  Common Stock
entitled to vote shall  constitute  a quorum for the  transaction  of  business.
Proxies not revoked will be voted in accordance with the instructions  specified
by  shareholders  by means of the ballot provided on the Proxy for that purpose.
Proxies  which are  signed but which lack any such  specific  instructions  with
respect to any proposal will, subject to the following, be voted in favor of the
proposals set forth in the Notice of Meeting and listed herein. If a shareholder
abstains  from  voting  as to  any  proposal,  then  the  shares  held  by  such
shareholder  shall be deemed  present at the  Special  Meeting  for  purposes of
determining  a quorum and for purposes of  calculating  the vote with respect to
such  proposal,  but shall  not be  deemed  to have been  voted in favor of such
proposal.  Abstentions as to any proposal,  therefore, will have the same effect
as  votes  against  such  proposal.  If a broker  returns  a  "non-vote"  proxy,
indicating a lack of voting  instruction by the beneficial  holder of the shares
and a lack of  discretionary  authority  on the part of the  broker to vote on a
particular  proposal,  then the shares  covered by such non-vote  proxy shall be
deemed present at the Special Meeting for purposes of determining a quorum,  but
shall not be deemed to be  represented  at the Special  Meeting for  purposes of
calculating the vote required for approval of such proposal.


<PAGE>




         The mailing  address of the  Company's  principal  executive  office is
10340  Viking  Drive,  Suite  150,  Minneapolis,  Minnesota  55344.  This  Proxy
Statement  and the related  Proxy and Notice of Special  Meeting are first being
mailed to MarketLink shareholders on or about December 5, 1996.


                      OUTSTANDING SHARES AND VOTING RIGHTS

         The Board of Directors of the Company has fixed  November 27, 1996,  as
the record date (the "Record  Date") for  determining  shareholders  entitled to
vote at the Special  Meeting.  Persons who were not  shareholders  on the Record
Date  will  not be  allowed  to vote at the  Special  Meeting.  At the  close of
business on the Record Date,  2,931,415 shares of MarketLink's Common Stock were
issued  and  outstanding.  The  Common  Stock is the only  outstanding  class of
capital stock of the Company. Each share of Common Stock is entitled to one vote
on each matter to be voted upon at the Special Meeting.


                           PRINCIPAL SHAREHOLDERS AND
                            MANAGEMENT SHAREHOLDINGS

         The  following  table sets forth the number of shares of the  Company's
Common Stock beneficially owned as of November 27, 1996, by each person known to
the Company to be the  beneficial  owner of 5% or more of the  Company's  Common
Stock,  by  each  executive   officer  of  the  Company  named  in  the  Summary
Compensation  Table,  by each  director  and  nominee  for  director  and by all
directors and executive  officers  (including the named individuals) as a group.
Unless otherwise indicated by footnote,  the address of each beneficial owner is
10340 Viking Drive, Suite 150, Minneapolis, Minnesota 55344.

 Name of Shareholder or              Number of Shares               Percent
 Identity of Group                 Beneficially Owned(1)           of Class(2)

Gregory H. Mohn                           256,136(3)                   8.7%
Nicholas C. Bluhm                         110,000(4)                   3.3%
Ronald E. Eibensteiner                     50,000(5)                   1.7%
Vin Weber                                  30,869(6)                   1.0%
Michael P. Corcoran                             0                      --
George E. Smith                                 0                      --

All executive officers and                447,005                     15.2%
directors as a group (6 persons)(7)

Perkins Capital Management, Inc.          843,850(8)                  28.2%
First Bank System, Inc.                   649,800(9)                  22.2%
Donald L. & Page Anne Johnson             186,099(10)                  6.3%

- ---------------------


                                       -2-

<PAGE>



(1)      Unless otherwise  indicated,  the person listed as the beneficial owner
         of the  shares  has sole  voting  and sole  investment  power  over the
         shares.

(2)      Shares not outstanding but deemed  beneficially  owned by virtue of the
         right of a person to acquire them as of November 27, 1996, or within 60
         days of such date are treated as outstanding  only when determining the
         percent owned by such individual and when determining the percent owned
         by the group.

(3)      Includes  14,430  shares  which  may  be  purchased  upon  exercise  of
         currently exercisable options.

(4)      Such shares are not  outstanding  but may be purchased upon exercise of
         currently exercisable warrants and options,  subject to approval of the
         grant of such options by shareholders (see Proposal #4 below).

(5)      Such shares are not  outstanding  but may be purchased upon exercise of
         currently exercisable warrants and options,  subject to approval of the
         grant of such options by shareholders (see Proposal #4 below).

(6)      Includes  28,000  shares  which  may  be  purchased  upon  exercise  of
         currently exercisable options.

(7)      Includes 36,171 shares which may be purchased upon exercise of warrants
         and 192,430  shares which may be purchased  upon  exercise of currently
         exercisable options.

(8)      Perkins Capital  Management,  Inc. has sole power to vote or direct the
         vote of  151,500  shares  and  sole  power to  dispose  or  direct  the
         disposition of all shares listed in the table as beneficially  owned by
         it.  Includes  60,000  shares of Common  Stock  issuable on exercise of
         warrants.  The address of the holder is 730 East Lake Street,  Wayzata,
         Minnesota 55391.

(9)      First Bank  System,  Inc. has sole power to vote or direct the vote for
         all shares and sole  power to  dispose  or direct  the  disposition  of
         643,800  shares.  The  address  of the  holder  is 601 2nd  Avenue  S.,
         Minneapolis, Minnesota 55402.

(10)     The address of the holder is 7547 128th Street, Apple Valley, Minnesota
         55124.

         Immediately  prior to the Company's  Annual Meeting of  Shareholders on
May 13, 1996, Ian D. Packer, former President, Chief Executive Officer and Chief
Financial  Officer  and Allan K. Pray,  former  Vice  President  of Finance  and
Administration of the Company voluntarily  resigned and all incumbent directors,
except Mr. Weber, declined to stand for election.  At the Annual Meeting,  three
(3) new  directors,  Ronald E.  Eibensteiner,  Nicholas  C. Bluhm and  Michael P
Corcoran, and the sole incumbent director standing for election, Vin Weber, were
elected  to the Board by the  shareholders.  Immediately  following  the  Annual
Meeting, at a meeting,  at a meeting of the directors,  the size of the Board of
Directors was expanded to five (5) persons and Gregory H. Mohn, a founder of the
Company, was elected as director. The directors elected Richard E. Eibensteiner,
Chairman of the Company and Nicholas C. Bluhm, President of the Company.

                                       -3-

<PAGE>


         On July 30, 1996, at a meeting of the directors,  the size of the Board
was  again  expanded,  this time to six (6)  persons,  and  George E.  Smith was
elected as director.

                             EXECUTIVE COMPENSATION

Summary Compensation Table

         The  following  table  sets  forth the total  compensation  paid by the
Company during the Company's last three fiscal years to the person who served as
President  and Chief  Executive  Officer of the  Company  during the fiscal year
which ended December 31, 1995. No other executive  officer of the Company earned
a total annual salary and bonus in excess of $100,000 during fiscal 1995.

<TABLE>
<CAPTION>

                                                             Annual Compensation                   Long-Term
                                                                                                   Compensation
                                                                                                     Awards
                                                                                                   Securities
                                                                                Other Annual       Underlying
Name and Principal Position           Year       Salary ($)     Bonus ($)       Compensation       Options (#)
- ---------------------------           ----       ----------     ---------       ------------       -----------     

<S>                                   <C>          <C>            <C>               <C>            <C>      
Ian D. Packer, Former                 1995         81,250         9,750             None            29,138(2)
President, Chief Executive Officer    1994         37,188          None             None           125,000(2)
and Chief Financial Officer           1993(1)           0          None             None            32,500(3)
</TABLE>

- -----------------
(1) Employment commenced in 1993.
(2) Such options terminated in connection with Mr. Packer's resignation.
(3) Represents  warrants to purchase  shares at an exercise  price of $2.18 per
    share expiring December 31, 1998.

Option/SAR Grants During 1995 Fiscal Year

         The  following  table sets forth the options  that were  granted to the
executive officer named in the Summary  Compensation  Table during the Company's
last fiscal year which ended December 31, 1995.
<TABLE>
<CAPTION>

                       Number of             Percent of
                      Securities             Total Options/
                      Underlying             SARs Granted to        Exercise or
                     Options/SARs            Employees in           Base Price            Expiration
Name                  Granted (#)            Fiscal Year             ($/Share)               Date

<S>                      <C>                     <C>                   <C>                <C>  
Ian D. Packer            29,138                  14.2%                 $3.50              02/20/00(1)
</TABLE>


(1) See footnote (2) to preceding table.




                                       -4-

<PAGE>



Option/SAR Exercises During Fiscal 1995
and Fiscal Year-End Option/SAR Values

         The following table provides certain information regarding the exercise
of stock  options to purchase  shares of the  Company's  Common Stock during the
year ended  December 31, 1995,  by the  executive  officer  named in the Summary
Compensation  Table and the fiscal  year-end value of unexercised  stock options
held by such officer.
<TABLE>
<CAPTION>

                    Number of                        Number of Unexercised         Value of Unexercised In-
                 Shares Acquired       Value         Options at Fiscal Year          the-Money Options at
                       on            Realized                 End                    Fiscal Year End ($)
Name                Exercise            ($)        (exercisable/unexercisable)  (exercisable/unexercisable)(1)
- ----               ----------          -----       ---------------------------  ------------------------------
<S>                   <C>              <C>                <C>                         <C>

Ian D. Packer         None              0                 154,138 / 0     (2)         $207,177 / 0  (2)
</TABLE>

(1)      The value of the  options  equals the  difference  between  $3.75,  the
         closing bid price of the Company's Common Stock on December 31, 1995 as
         reported by the Nasdaq SmallCap  Market,  and the option exercise price
         per  share,  multiplied  times the  number of  shares  subject  to such
         options.

(2)      Such options terminated in connection with Mr. Packer's resignation.

Compensation of Current Officers

         At a  meeting  held on July 30,  1996,  the Board of  Directors  of the
Company created a Compensation  Committee composed solely of the Board's outside
members, Michael Corcoran, George E. Smith and Vin Weber. The Board delegated to
the Committee authority to develop a compensation plan for Messrs.  Eibensteiner
and Bluhm. Although Messrs.  Eibensteiner and Bluhm had been elected Chairman of
the Board and  President,  respectively,  on May 13, 1996, no agreement had been
reached by the Company and either Messrs.  Eibensteiner and Bluhm concerning the
terms of their  service  to the  Company.  Although  Mr.  Bluhm was a  full-time
employee of the Company from May 13, 1996 through July 30, 1996,  he received no
cash compensation for his services during that period.

         In  discussions  after May 13,  1996,  Messrs.  Eibensteiner  and Bluhm
presented  to  the   Compensation   Committee  a  proposal   setting  forth  the
compensation sought by them. Their proposals emphasized compensation from grants
of options to purchase the Company's  Common Stock more than cash  compensation.
Messrs.  Eibensteiner  and Bluhm told the  Committee  they bring to the  Company
substantial  knowledge and  experience  both directly in the industries in which
the Company sells its products and services as well as corporate finance,  which
would benefit the Company.

         After substantial discussions, the Compensation Committee concluded the
Company's  shareholders  should  vote upon  Messrs.  Eibensteiner's  and Bluhm's
compensation.  Since  options  to  purchase  the  Company's  Common  Stock are a
significant  proportion of the compensation  sought by Messrs.  Eibensteiner and
Bluhm,  the Compensation  Committee  decided its role should be to negotiate the
minimum compensation  agreeable to them and take appropriate action to bring the
stock  option  portion  of the  resulting  compensation  plan  to the  Company's
shareholders for their consideration and, if appropriate, approval.


                                       -5-

<PAGE>



         For the purpose of presenting the stock option  compensation  sought by
Messrs.  Eibensteiner and Bluhm to the  shareholders,  on September 4, 1996, the
Compensation Committee approved,  expressly subject to shareholder approval, the
following compensation plan:

Ronald Eibensteiner:  For his services as Chairman of the Board or a director of
the Company:

         1.  Stock  Options.  Subject  to the  limitations  set out  below,  Mr.
Eibensteiner would receive options under the Company's 1994 Stock Option Plan to
purchase 400,000 shares of the Company's Common Stock at an exercise price equal
to $1.625,  which was the fair market  value of the  Company's  Common  Stock on
August 27, 1996.  Mr.  Eibensteiner  may exercise such options (i.e. the options
will vest) in the following manner:

     50,000 shares    Effective August 27, 1996.

     50,000 shares    May 13, 1997, (the first anniversary of Mr. Eibensteiner's
                      election as Chairman of the Board of the Company),

     50,000 shares    May 13, 1998,

     50,000 shares    May 13, 1999, and

    200,000 shares    Effective at such time as: (1) the closing price of the
                      Company's Common Stock exceeds $3.50 per share for 20
                      consecutive trading days, if such Common Stock is then
                      reported in the Nasdaq National Market or is listed upon
                      an established exchange or exchanges, or (2) the average
                      between the bid and asked prices quoted by a recognized
                      market maker in the Company's Common Stock exceeds
                      $3.50 per share for 20 consecutive trading days, if the
                      stock is not reported in the Nasdaq National Market or
                      listed upon an exchange.

         If Mr.  Eibensteiner  ceases  to be both  Chairman  of the  Board and a
director of the Company for any reason,  then options  which are not vested will
automatically expire. Options which have vested but have not been exercised will
also  automatically  expire (1) ninety  (90) days after the  termination  of his
positions,  if Mr.  Eibensteiner  voluntarily  terminates  his positions both as
Chairman  and  director  or (2)  one  (1)  year  after  the  termination  of his
positions,  if the  Company  terminates  Mr.  Eibensteiner's  positions  both as
Chairman and director.

         2. No  Separate  Cash  Compensation.  It is not  contemplated  that Mr.
Eibensteiner  will be an  employee of the Company and he will not be entitled to
receive any cash compensation for his services unless the Compensation Committee
otherwise determines that cash compensation is appropriate.

         As a non-employee,  Mr.  Eibensteiner  will not be entitled to employee
benefits as are generally available to other officers of the Company.

                                       -6-

<PAGE>




         3.  No  Separate  Director  Compensation.  If the  Company's  Board  of
Directors  decides to  compensate  directors  for their  attendance at Board and
committee  meetings,  as an employee of the  Company,  unless the Board  decides
otherwise,  Mr.  Eibensteiner  will not be entitled to receive  such  director's
compensation.

Nicholas Bluhm.  For his services as President of the Company:

         1. Stock Options.  Subject to the limitations set out below,  Mr. Bluhm
would receive  options  under the  Company's  1994 Stock Option Plan to purchase
600,000  shares of the  Company's  Common Stock at an exercise  price of $1.625,
which was the fair  market  value of the  Company's  Common  Stock on August 27,
1996.  Mr. Bluhm may exercise such options  (i.e.  the options will vest) in the
following manner:

    100,000 shares    Effective August 27, 1996,

    100,000 shares    May 13, 1997, (the first anniversary of Mr. Bluhm's
                      employment by the Company),

    100,000 shares    May 13, 1998,

    100,000 shares    May 13, 1999, and

    200,000 shares    Effective at such time as: (1) the closing price of the
                      Company's Common Stock exceeds $3.50 per share for 20
                      consecutive trading days, if stock is then reported in the
                      Nasdaq National Market or is listed upon an established
                      exchange or exchanges, or (2) the average between the bid
                      and asked prices quoted by a recognized market maker in
                      the Company's Common Stock exceeds $3.50 per share for
                      20 consecutive trading days, if the stock is not reported
                      in the Nasdaq National Market or listed upon an exchange.

         If Mr.  Bluhm  ceases to be an  employee of the Company for any reason,
then options which are not vested will automatically expire.  Options which have
vested but have not been exercised will also  automatically  expire,  unless Mr.
Bluhm  exercises  such options  within (1) ninety (90) days after his employment
terminates,  if Mr. Bluhm  voluntarily  terminates his employment or (2) one (1)
year after his employment terminates, if the Company terminates Mr.
Bluhm's employment.

         2. Cash Compensation.  Mr. Bluhm will receive such cash compensation as
the  Compensation  Committee may decide from time to time in agreement  with Mr.
Bluhm. Mr. Bluhm will receive cash  compensation at the rate of $90,000 per year
for the period commencing May 13, 1996, and ending on June 30, 1997. Mr. Bluhm's
cash  compensation  for  periods  beginning  after  June  30,  1997,  will be as
established by agreement of the Compensation Committee and Mr. Bluhm.

         Mr. Bluhm will also be entitled to such other employee  benefits as are
generally available to other employee-officers of the Company.


                                       -7-

<PAGE>



         3.  No  Separate  Director  Compensation.  If the  Company's  Board  of
Directors  decides to  compensate  directors  for their  attendance at Board and
committee  meetings,  as an employee of the Company,  unless the Board otherwise
decides, Mr. Bluhm will not be entitled to receive such director's compensation.

Terms  Applicable To Both  Eibensteiner  and Bluhm.  Under the 1994 Stock Option
Plan,  if there is an increase or decrease in the number of shares of  Company's
Common Stock  resulting  from a subdivision  or  consolidation  of shares or the
payment of a stock  dividend or any other  increase or decrease in the number of
shares effected without receipt of  consideration by the Company,  the number of
shares covered by each  outstanding  option granted to Messrs.  Eibensteiner and
Bluhm and the option price per share for them will be equitably  adjusted by the
Board of  Directors  to reflect  such  change.  Additional  shares  which may be
credited pursuant to such adjustment will be subject to the same restrictions as
are applicable to the shares with respect to which the adjustment relates.

         Under the 1994 Stock Option Plan,  if there is a sale by the Company of
all or substantially all of its assets and the consequent  discontinuance of its
business, or in the event of a merger, exchange, consolidation or liquidation of
the Company, the Board of Directors may, in connection with the Board's adoption
of the plan for sale, merger,  exchange,  consolidation or liquidation,  provide
for one or more of the following:  (i) accelerate the  exercisability  of any or
all of Messrs.  Eibensteiner's and Bluhm's outstanding options; or (ii) continue
Messrs.  Eibensteiner's  and  Bluhm's  rights to  exercise  options  which  were
outstanding  (both vested and  unvested) as of the date of adoption by the Board
of such  plan for sale,  merger,  exchange,  consolidation  or  liquidation  and
provide to Messrs. Eibensteiner and Bluhm the right to exercise their options as
to an equivalent number of shares of stock of the corporation which succeeds the
Company by reason of such sale, merger, exchange, consolidation or liquidation.

         As provided in the 1994 Stock Option Plan,  Messrs.  Eibensteiner's and
Bluhm's  option  rights  will  not  limit  in any way the  right or power of the
Company to make adjustments,  reclassifications,  reorganizations  or changes of
its capital or business  structure or to merge,  exchange or  consolidate  or to
dissolve, liquidate, sell or transfer all or any part of its business or assets.

Shareholder  Approval.  The  compensation  plan  set  out  by  the  Compensation
Committee as a result of the  discussions  with Messrs.  Eibensteiner  and Bluhm
expressly  provides  the options  granted  under the Plan will not be  effective
until their grant is approved by the holders of a majority of the  disinterested
shares of the  Company's  Common  Stock at the  Special  Meeting  which has been
called for the purpose of approving such option  compensation.  The grant of the
options will be of no force or effect if such approval is not obtained.

         Messrs.  Eibensteiner's and Bluhm's compensation  otherwise will remain
subject to change by the  Compensation  Committee  and/or the Board by agreement
with Messrs.  Eibensteiner  and Bluhm.  The Company  may, at a subsequent  time,
increase or decrease Mr.  Bluhm's cash  compensation  or, in Mr.  Eibensteiner's
case, begin paying cash compensation.

         Mr. Bluhm's cash  compensation  is not being  presented for approval by
the shareholders,  nor are the details of the compensation  plan generally.  The
general terms of the stock options granted to Messrs. Eibensteiner and Bluhm are
subject to the 1994 Stock  Option Plan and approval by Proposal #4 of such terms
is not being sought. The Board of Directors is seeking shareholder approval only
of the number of shares covered by the option grants to Messrs. Eibensteiner and
Bluhm and the terms  governing  the  vesting  and  exercise  of such  options as
summarized  in  the  paragraphs  entitled  "1.  Stock  Options."  under  Messrs.
Eibensteiner's and Bluhm's names, above.

                                       -8-

<PAGE>

Compensation of Directors

         General  Policy.  Directors  presently do not receive any  compensation
from the Company for attending Board or Committee meetings, although the Company
does reimburse directors for expenses incurred in attending such meetings.

         Stock  Options.  Prior to the public  offering of the Company's  stock,
outside directors of the Company received options under the Company's 1994 Stock
Option Plan to purchase Common Stock at exercise prices equal to the fair market
value of the Company's  Common Stock on the date of grant. Mr. Weber is the only
remaining  outside director to have received options which are exercisable.  The
options granted to other outside  directors have expired.  Mr. Weber was granted
options in 1994 and 1995 to purchase  Twenty-Five  Thousand  (25,000)  and Three
Thousand (3,000) shares,  respectively,  at an exercise price of $2.18 and $3.50
per  share,  respectively.   Subject  to  approval  by  the  shareholders,  each
nonemployee  director of the Company will receive a nonqualified option for Five
Thousand  (5,000)  shares upon election to the Board and will  automatically  be
granted a nonqualified  option for Fifteen  Thousand  (15,000)  shares of Common
Stock for each year of service  on the Board up to a maximum  of Fifty  Thousand
(50,000)  shares.  See Proposal #5 below for a more complete  description of the
proposed automatic director grant amendment of the 1994 Stock Option Plan.

                 AMENDMENT OF ARTICLES TO CHANGE CORPORATE NAME
                                  (Proposal #1)

         At the  Special  Meeting,  shareholders  will be  asked to  approve  an
amendment to the Company's  Articles of  Incorporation to change the name of the
Company to  "OneLink  Communications,  Inc." On  ---------,  1996,  the Board of
Directors of the Company  unanimously  approved the  amendment of the  Company's
Articles of  Incorporation  (attached hereto as Exhibit B and referred herein as
"Amendment B") which amends Article I of the Company's Articles of Incorporation
to change the Company's name from "MarketLink, Inc." to "OneLink Communications,
Inc." to better identify the Company and its business.


Vote Required

         Adoption of the amendment to the Company's Articles of Incorporation to
change the Company's  name requires the  affirmative  vote of the holders of the
greater of (1) a  majority  of the voting  power of the  shares  represented  in
person or by proxy at the Special  Meeting with authority to vote on such matter
or (2) a majority of the voting power of the minimum number of shares that would
constitute a quorum for the transaction of business at the Special Meeting.



                                       -9-

<PAGE>



               AMENDMENT OF ARTICLES TO INCREASE AUTHORIZED SHARES
                                  (Proposal #2)

         The Board of Directors has also  adopted,  and  recommends  shareholder
approval of an amendment to the Company's Articles of Incorporation to authorize
additional  shares of  stock.  The full  text of the  amendment  is set forth in
Exhibit A to this Proxy  Statement.  The amendment  would increase the number of
shares  authorized  for issuance from  5,000,000 to  50,000,000,  of which Forty
Million  (40,000,000)  will be  designated  as  Common  Stock  and  Ten  Million
(10,000,000) will be classified as "undesignated."

         The Company's existing Articles of Incorporation authorize Five Million
(5,000,000)  shares and  empower  the Board to  establish  different  classes or
series  and fix the rights  and  preferences  of the shares in any such class or
series.  If the  proposed  amendment is  approved,  the Board of Directors  will
similarly have the power to establish from the  "undesignated"  shares,  without
further  action by the  shareholders,  one or more  additional  classes of stock
(which may, in the Board's sole  discretion,  include  designation as additional
Common or as Preferred Stock), to establish the relative preferences, rights and
limitations  of any  such  additional  class or  series  (including  rights  and
preferences  which may be superior to those of Common  Stock),  and to issue any
such additional  shares as it deems advisable.  Current holders of the Company's
Common Stock will have no preemptive rights to purchase any shares of additional
stock when and if designated and issued.

         The  proposed   authorization   of  Forty-Five   Million   (45,000,000)
additional shares of stock will insure that shares will be readily available, if
more shares are needed,  for issuance in connection with corporate purposes such
as stock splits,  stock  dividends,  financings,  acquisitions  and other future
developments where issuance would be desirable.  The Board of Directors believes
having the additional  shares  available for such purposes  without delay or the
necessity  for a  special  shareholders'  meeting  would  be  beneficial  to the
Company.  The Company has no immediate  plans for the designation or issuance of
any of such additional shares.

         In the event of a proposed  merger,  tender  offer or other  attempt to
gain  control of the Company of which the Board does not  approve,  the proposed
amendment  will continue to allow the Board to authorize the issuance of a class
of stock with rights and preferences which could impede the completion of such a
transaction.  The  Board  will  also  have  the  authority  to issue  shares  to
purchasers who would support the Board in opposing a hostile  takeover  attempt.
The Board does not intend to issue any  shares  except on terms  which the Board
deems  to be in the  best  interests  of  the  Company  and  its  then  existing
shareholders.  Neither the Board of Directors  nor  management of the Company is
aware of any specific effort to accumulate the Company's securities or to obtain
control of the Company by means of a merger,  tender  offer or  solicitation  of
proxies in opposition to management.

Vote Required

         Adoption of the amendment to the Company's Articles of Incorporation to
increase the authorized  shares requires the affirmative  vote of the holders of
the greater of (1) a majority of the voting power of the shares  represented  in
person or by proxy at the Special  Meeting with authority to vote on such matter
or (2) a majority of the voting power of the minimum number of shares that would
constitute a quorum for the transaction of business at the Special Meeting.


                                      -10-

<PAGE>




                  APPROVAL OF INCREASE IN RESERVED SHARES UNDER
                             1994 STOCK OPTION PLAN
                                  (Proposal #3)

         General.  The Board of Directors  has adopted,  subject to  shareholder
approval,  an increase to Two Million Two Hundred Fifty Thousand  (2,250,000) in
the number of shares reserved for issuance under the Company's 1994 Stock Option
Plan (the "Plan").  There were initially Seven Hundred Fifty Thousand  (750,000)
(adjusted  to reflect a 2:1 reverse  stock split)  shares  reserved for issuance
under  the Plan,  of which no shares  have been  issued  and One  Million  Seven
Hundred  Sixty-six  Thousand  Two  Hundred  Fifty Three  (1,766,253)  shares are
subject to  currently  outstanding  options  (including  the options  granted to
Messrs.  Bluhm  and  Eibensteiner  discussed  in  Proposal  #4  below).  Options
currently outstanding in excess of Seven Hundred Fifty Thousand (750,000) shares
have been granted expressly  subject to shareholder  approval of the increase in
the  number of shares  reserved  under  the Plan and the  grants of the  options
themselves  in the cases of  Messrs.  Eibensteiner  and  Bluhm  and the  outside
directors.  In order to provide  sufficient shares to cover the proposed options
as well as for future  grants to employees,  consultants,  directors and others,
the  shareholders are being asked to approve the reservation of One Million Five
Hundred Thousand (1,500,000) additional shares under the Plan.

         If the  shareholders do not approve  Proposal #3 to increase the number
of shares  reserved  under the Plan,  there will not be enough shares  available
under  the Plan to  provide  the stock  option  compensation  sought by  Messrs.
Eibensteiner  and Bluhm.  Accordingly,  if the  shareholders do not approve such
increase, even though the shareholders may separately vote in favor of the stock
option  compensation for Messrs.  Eibensteiner and Bluhm, the failure to approve
such  reservation  of additional  shares under the Plan will result in inability
and  failure of the  Company to  provide to Messrs.  Eibensteiner  and Bluhm the
stock option compensation.

         A general  description  of the basic  features of the Plan is set forth
below,  but such  description  is  qualified in its entirety by reference to the
full  text of the Plan,  a copy of which may be  obtained  without  charge  upon
written request to the Company's Controller.

Description of Plan

         Purpose.  The  purpose  of the Plan is to  promote  the  success of the
Company by facilitating the employment and retention of competent  personnel and
by providing incentives to directors,  officers, other employees and consultants
and advisors,  upon whose efforts the success of the Company  depends to a large
degree.

         Term. The term of the Plan expires May 8, 2004, which is ten (10) years
from the date the Plan was  adopted  by the  Board of  Directors,  unless  it is
terminated earlier by the Board.

         Administration.  The Plan is administered by the Compensation Committee
of the Board of Directors  (the  "Committee")  for the purpose of complying with
Rule 16b-3 of the  Securities  Exchange Act of 1934, as amended.  The Plan gives
broad powers to the  Committee to administer  and interpret the Plan,  including
the authority to select the  individuals to be granted  options and to prescribe
the particular  form of agreement to govern each option grant and the conditions
to which each option is subject. The form of agreement may be different for each
optionee, depending upon the terms of the grant.


                                      -11-

<PAGE>



         Eligibility.  The Plan provides that all employees of the Company or of
any subsidiary are eligible to receive  incentive stock options  pursuant to the
Plan,  including  officers and directors  who are employees of the Company.  The
Plan provides also that nonqualified stock options may be granted to consultants
and  advisors  to  the  Company  or of  any  subsidiary.  Persons,  such  as Mr.
Eibensteiner,  who  qualifies  as a  "consultant",  who  are  officers  but  not
employees may be granted  nonqualified  options  under the Plan.  Members of the
Board of Directors of the Company who are not  employees  and who do not qualify
as  "consultants"   may  not  be  granted  either  incentive  stock  options  or
nonqualified  options under the Plan.  As of November 27, 1996,  the Company had
approximately  28  employees   (including  employee  officers)  and  consultants
(including Mr. Eibensteiner).  As of November 27, 1996, three (3) members of the
Board of Directors of the Company were not eligible to receive options under the
Plan because they are not employees or consultants of the Company.

         Options.  When an option is granted under the Plan, the  Committee,  at
its  discretion,  specifies  the  option  price,  the  type  of  option  (either
"incentive" or nonqualified)  to be granted,  and the number of shares of Common
Stock which may be purchased upon exercise of the option.  The exercise price of
an incentive  stock option may not be less than 100% of the fair market value of
the Company's  Common Stock,  as that term is defined in the Plan,  and,  unless
otherwise  determined by the  Committee,  the exercise  price of a  nonqualified
stock  option may not be less than 100% of the fair market  value on the date of
grant. The market price of the Company's Common Stock was $_____ on November 27,
1996.  The period during which an option may be exercised and whether the option
will be exercisable immediately,  in stages or otherwise is set by the Committee
or the Board,  but in no event may an option be  exercisable  more than ten (10)
years from the date of grant.  Optionees  may pay for shares  upon  exercise  of
options with cash, check,  promissory note or Common Stock of the Company valued
at the  stock's  then "fair  market  value" as defined in the Plan.  Each option
granted  under the Plan is  nontransferable  during the lifetime of the optionee
and will terminate  earlier than its stated  expiration date in the event of the
optionee's termination of employment or directorship. The Committee or the Board
may impose additional or alternative  conditions and restrictions on the options
granted  under the Plan.  See Proposal #5 below for  discussion of the automatic
director  option grant  provisions of the Plan which  shareholders  are asked to
approve at the Meeting.

         Amendment.  The Board of  Directors  may from time to time  suspend  or
discontinue  the Plan or revise or amend it in any respect;  provided,  however,
that no such  revision or amendment  may impair the terms and  conditions of any
outstanding option to the material detriment of the optionee without the consent
of  the  optionee,  except  as  authorized  in  the  event  of a  sale,  merger,
consolidation or liquidation of the Company.

         Federal Income Tax  Consequences  of the Plan.  Incentive stock options
granted pursuant to the Plan are intended to qualify for favorable tax treatment
to the optionee  under Section 422 of the Internal  Revenue Code.  Under Section
422, an optionee realizes no taxable income when the option is granted. Further,
the optionee  generally will not recognize any taxable income when the option is
exercised  if he or she has at all  times  from the date of the  option's  grant
until three months  before the date of exercise been an employee of the Company.
The Company  ordinarily  is not  entitled to any income tax  deduction  upon the
grant or exercise of an incentive  stock  option.  Certain  other  favorable tax
consequences  may be  available to the optionee if he or she does not dispose of
the shares  acquired upon exercise of an incentive  stock option for a period of
two years from the  granting  of the  option  and one year after  receipt of the
shares.


                                      -12-

<PAGE>



         Under present law, an optionee  will not realize any taxable  income on
the date a nonqualified  stock option is granted to the optionee pursuant to the
Plan. Upon exercise of the option,  however, the optionee must recognize, in the
year of exercise,  ordinary  income equal to the  difference  between the option
price and the fair market  value of the  Company's  Common  Stock on the date of
exercise.  Upon the  sale of the  shares,  any  resulting  gain or loss  will be
treated  as  capital  gain or loss.  The  Company  will  receive  an income  tax
deduction in its fiscal year in which nonqualified options are exercised,  equal
to the  amount of  ordinary  income  recognized  by those  optionees  exercising
options, provided that the Company withholds income and other employment-related
taxes on such ordinary income.


Plan Benefits

         The table below shows the total number of stock  options that have been
received by the following individuals and groups under the Plan:

                                                               Total Number of
         Name and Position/Group                            Options Received (1)

         Ian D. Packer, Former President and
           Chief Executive Officer                                 264,138(2)
         Current Executive Officer Group (3 persons)             1,014,430(3)
         Current Non-executive Officer Director Group
           (3 persons)                                              68,000(4)
         Current Non-executive Officer Employee Group
           (25 persons)                                            -------


         (1)      This table  reflects the total stock options  granted  without
                  taking into account exercises or cancellations. Because future
                  grants of stock  options are subject to the  discretion of the
                  Compensation  Committee,  the  future  benefits  that  may  be
                  received by these  individuals or groups under the Plan cannot
                  be  determined at this time,  except for the automatic  option
                  grants to nonemployee directors as described above.

         (2)      All of Mr.  Packer's  options have expired in connection  with
                  his resignation.

         (3)      Includes options for 600,000 shares and 400,000 shares granted
                  to Messrs.  Bluhm and Eibensteiner,  respectively,  subject to
                  approval by the shareholders. (See Proposal #4 below.)

         (4)      Includes  options to purchase 10,000 shares in aggregate which
                  will be  granted  to  Messrs.  Corcoran  and Smith and  30,000
                  shares  which will be  granted to Mr.  Weber as of the date of
                  the Special  Meeting if the  director  automatic  option grant
                  amendment  to the Plan is approved by the  shareholders.  (See
                  Proposal #5 below.)




                                      -13-

<PAGE>

Vote Required

         The Board of Directors recommends the shareholders approve the increase
in the number of shares  reserved under the 1994 Stock Option Plan.  Approval of
such increase  requires the affirmative vote of the greater of (i) a majority of
the shares  represented  at the meeting with authority to vote on such matter or
(ii) a majority of the voting  power of the minimum  number of shares that would
constitute a quorum for the transaction of business at the meeting.


                    APPROVAL OF GRANT OF OPTIONS TO OFFICERS
                                  (Proposal #4)

         Rationale  for  Compensation  Approach.  The  success of the Company is
largely  dependent  upon the  efforts of its  management  team,  lead by Messrs.
Eibensteiner  and  Bluhm.  The  selection,  organization  and  direction  of the
management  team  depends for the most part on the skills and efforts of Messrs.
Eibensteiner and Bluhm. The compensation plan for Messrs. Eibensteiner and Bluhm
provides  financial  benefit to a large  extent from an increase in the price of
the Company's  common  stock.  This linkage ties and fully aligns the rewards to
Messrs.  Eibensteiner's  and  Bluhm's  for  their  performance  with  and to the
achievement of value for the Company's  shareholders.  If they are successful in
completing the development of the Company's  business,  it is hoped the value of
the  Company's   common  stock  will  reflect  that  success.   If  so,  Messrs.
Eibensteiner and Bluhm will, with the Company's  shareholders,  benefit directly
from that success.  Conversely, if Messrs.  Eibensteiner and Bluhm are unable to
succeed,  the  lack of  success,  too,  will be  reflected  in the  value of the
Company's  common stock.  Their financial  benefit from the stock options may be
little or  nothing  if there is little  or no  appreciation  in the value of the
Company's common stock after August 27, 1996.

         The Company's  capital  resources are limited.  The Company has not yet
developed  a  volume  of  profitable  sales  sufficient  to fund  the  Company's
continued  operations.  The Company must develop  successful  sales  efforts and
properly  position its products and  services  rapidly  while it has  sufficient
resources  to do so.  Messrs.  Eibensteiner  and  Bluhm  believe  this  will  be
accomplished best by an  entrepreneurial  management team whose  compensation is
tied closely to the long-term  success of the Company and which is best measured
by the market's  valuation of the Company stock.  Accordingly,  the compensation
sought by Messrs. Eibensteiner and Bluhm provides for cash compensation totaling
$90,000.  The remainder of the compensation  consists  entirely of stock options
which will have substantial value to Messrs.  Eibensteiner and Bluhm only if the
Company  succeeds in materially  improving  its sales efforts while  controlling
costs.

         Potential  Compensation Expense. For financial accounting purposes, the
Company  could  incur an expense  equal to the number of shares  underlying  the
options multiplied by the difference between the per share exercise price of the
options and the market price per share of Marketlink's  Common Stock on the date
of shareholder approval. As a result, if the Company's Common Stock increases in
value significantly from $1.625, the exercise price of the options,  the Company
could incur a compensation  expense which may have a material  adverse effect on
the Company.



                                      -14-

<PAGE>



Vote Required

         Approval of the grants to Messrs.  Eibensteiner  and Bluhm requires the
affirmative  vote of the greater of (i) a majority of the shares  represented at
the  meeting  with  authority  to vote on such  matter or (ii) a majority of the
voting power of the minimum number of shares that would  constitute a quorum for
the transaction of business at the meeting.


                APPROVAL OF AUTOMATIC OPTION GRANTS TO DIRECTORS
                                  (Proposal #5)

         The Board of Directors as adopted,  subject to shareholder approval, an
amendment  to the 1994 Stock Option Plan which  provides  for certain  automatic
grants of stock  options  upon the initial  election  and  continued  service of
outside directors of the Company. Under the amendment, each nonemployee director
would receive an option to purchase  5,000 shares upon such  director's  initial
election to the Board and an option to purchase  15,000  shares for each year of
such  director's  service  on the Board up to a maximum of 50,000  shares.  Each
option will be exercisable for a period of 10 years,  unless earlier  terminated
in accordance with the Plan, at an exercise price per share equal to 100% of the
fair  market  value of the  Company's  Common  Stock on the date of grant.  Each
option  would  become  exercisable  only  after  the  fair  market  value of the
Company's  Common  Stock  (determined  as  described  in the  Plan)  is,  for 20
consecutive  trading  days,  at least  25% above  the fair  market  value of the
Company's Common Stock on the date of grant.

         At the time the 1994 Stock Option Plan was adopted, Rule 16b-3 required
the Plan to be administered by a committee of disinterested  directors.  The law
further  provided that to be  "disinterested",  a committee  member could not be
entitled  to receive  options  under the Plan.  Rule 16b-3 did permit  grants of
options to such directors  under  provisions  where the directors  would have no
discretion as to the number of shares and terms of the stock options  granted to
them.  The proposed  amendment  to the 1994 Stock  Option Plan is a  permissible
means under Rule 16b-3 for  automatically  granting options to outside directors
without causing them to lose their "disinterested" status.

         Rule 16b-3 has changed and, after November 1, 1996,  outside  directors
administering   stock   option   plans   like  the  Plan  will  not  lose  their
"disinterested"  status even if they have the power to award themselves  options
under the Plan.  The Company has  determined  that it is in the interests of the
shareholders  only to permit  outside,  disinterested  directors to  participate
under the Plan using automatic grant  provisions  which were  permissible  under
prior law.  Thus,  even though  under the revised  Rule 16b-3,  which will be in
force  at  the  time  of the  Special  Meeting,  the  members  of the  Committee
administering  the Plan could be  permitted  to  determine  the terms of options
granted  to  themselves,  the  Company  has  eliminated  all  discretion  of the
Committee  to set such terms by  providing  for the  automatic  grant of options
described above.


         In the event of the  election of a new  director  by the Board  between
shareholder  meetings,  the 15,000 shares per year of service would be pro-rated
for the  number of  months  between  the new  director's  election  and the next
shareholders'  meeting. This provision will apply to Mr. Smith. Directors do not
currently  receive  compensation for attending Board or committee  meetings and,
with the exception of Mr. Weber who received director options in 1994 and 1995

                                      -15-

<PAGE>



to purchase 25,000 and 3,000 shares,  respectively,  outside  directors have not
received  options to purchase Company stock. In Mr. Weber's case, his options to
purchase  28,000 shares of the Company's  Common Stock will reduce the number of
shares as to which he may be granted  options under the Plan. Mr. Weber's 28,000
option shares are not subject to the requirement of the proposed  amendment that
the fair market value of the Company's  Common Stock increase at least 25% prior
to the time the options become exercisable.

         The Board of Directors asks the  shareholders of the Company to approve
the automatic grant amendment to the Plan as a long-term approach for attracting
and  retaining  qualified  outside  directors  who have an  incentive to improve
shareholder value.

Vote Required

         The Board of Directors  recommends  that the  shareholders  approve the
amendment  to the 1994  Stock  Option  Plan  providing  for  automatic  grant of
options. Approval of such amendment requires the affirmative vote of the greater
of (i) a majority of the shares  represented  at the meeting  with  authority to
vote on such matter or (ii) a majority of the voting power of the minimum number
of shares that would  constitute a quorum for the transaction of business at the
meeting.


                              SHAREHOLDER PROPOSALS

         Any appropriate  proposal submitted by a shareholder of the Company and
intended  to be  presented  at the 1997 Annual  Meeting  must be received by the
Company at its offices by December 9, 1996,  to be  considered  for inclusion in
the Company's proxy statement and related proxy for the 1997 Annual Meeting.

                                 OTHER BUSINESS

         The Board of Directors knows of no other matters to be presented at the
meeting.  If any other  matter  does  properly  come  before  the  meeting,  the
appointees  named in the Proxies will vote the Proxies in accordance  with their
best judgment.


Dated:   December 5, 1996
         Minneapolis, Minnesota




                                      -16-

<PAGE>



                                    EXHIBIT A



                                  ARTICLE III.

         3.1) Authorized  Shares. The aggregate number of shares the corporation
has authority to issue shall be 50,000,000 shares,  which shall have a par value
of $.01 per share, and which shall consist of 40,000,000  shares of Common Stock
and 10,000,000 undesignated shares.

                  The Board of Directors of the  corporation  is  authorized  to
         establish from the undesignated shares, by resolution adopted and filed
         in the manner provided by law, one or more classes or series of shares,
         to  designate  each such class or series  (which may include but is not
         limited to  designation as additional  shares of Common Stock),  and to
         fix the relative rights and preferences of each such class or series.

                  The  Board of  Directors  shall  have the  authority  to issue
         shares of a class or series,  shares of which may then be  outstanding,
         to  holders of shares of another  class or series to  effectuate  share
         dividends, splits or conversion of its outstanding shares.



<PAGE>


                                MarketLink, Inc.


                    PROXY FOR SPECIAL MEETING OF SHAREHOLDERS


           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints NICHOLAS C. BLUHM and RONALD E. EIBENSTEINER, or
either of them  acting  alone,  with full power of  substitution,  as proxies to
represent  and  vote,  as  designated  below,  all  shares  of  Common  Stock of
MarketLink,  Inc.  registered  in the name of the  undersigned,  at the  Special
Meeting of the  Shareholders  to be held on December  16,  1996,  at 10:00 a.m.,
Central  Standard  Time, at the Company's  headquarters  located at 10340 Viking
Drive,  Suite  150,  Minneapolis,  Minnesota,  and at all  adjournments  of such
meeting.  The  undersigned  hereby revokes all proxies  previously  granted with
respect to such meeting.

         The Board of Directors recommends the shareholders vote to approve each
of the following proposals.

(1)      AMEND ARTICLES OF INCORPORATION TO CHANGE CORPORATE NAME:

         [    ]   FOR         [    ]  AGAINST                    [    ] ABSTAIN

(2)      AMEND ARTICLES TO INCREASE AUTHORIZED SHARES TO 50,000,000:

         [    ]   FOR         [    ]  AGAINST                    [    ] ABSTAIN

(3)      APPROVE 1,500,000 SHARE INCREASE IN SHARES RESERVED FOR 1994 STOCK
         OPTION PLAN:

         [    ]   FOR         [    ]  AGAINST                    [    ] ABSTAIN

(4)      APPROVE GRANTS OF OPTIONS TO CHAIRMAN OF THE BOARD AND
         PRESIDENT:

         [    ]   FOR         [    ]  AGAINST                    [    ] ABSTAIN

(5)      APPROVE AUTOMATIC DIRECTOR OPTION GRANTS UNDER 1994 STOCK OPTION
         PLAN:

         [    ]   FOR         [    ]  AGAINST                    [    ] ABSTAIN

(6)      OTHER  MATTERS.   In  their  discretion,   the  appointed  proxies  are
         authorized  to vote upon such  others  business  as may  properly  come
         before the Meeting or any adjournment.

THIS PROXY WHEN PROPERLY  EXECUTED WILL BE VOTED AS DIRECTED OR, IF NO DIRECTION
IS GIVEN FOR A PARTICULAR PROPOSAL, WILL BE VOTED FOR SUCH PROPOSAL.

Date                      , 1996.

                                   -------------------------------------------

                                   -------------------------------------------


                                    PLEASE  DATE AND SIGN ABOVE  exactly as name
                                    appears  at  the  left,  indicating,   where
                                    appropriate,     official     position    or
                                    representative capacity. If stock is held in
                                    joint tenancy, each joint owner should sign.
                                    575427


<PAGE>

                                MARKETLINK, INC.

                       1994 STOCK OPTION PLAN, AS AMMENDED


         1.  Purposes of the Plan.  The  purposes of this 1994 Stock Option Plan
are to  attract  and  retain  the best  available  personnel  for  positions  of
substantial  responsibility,  to provide  additional  incentive to Employees and
Consultants  of the Company and its  Subsidiaries  and to promote the success of
the Company's  business.  Options  granted under the Plan may be incentive stock
options  (as  defined  under  Section  422 of the Code) or  non-statutory  stock
options,  as determined by the  Administrator at the time of grant of option and
subject to the applicable provisions of Section 422 of the Code, as amended, and
the regulations promulgated thereunder.

         2. Definitions. As used herein, the following definitions shall apply:

                  (a)  "Administrator"  means the Board or any of its Committees
         appointed pursuant to Section 4 of the Plan.

                  (b) "Board" means the Board of Directors of the Company.

                  (c)  "Code"  means  the  Internal  Revenue  Code of  1986,  as
         amended.

                  (d) "Committee" means the Committee  appointed by the Board of
         Directors in accordance with paragraph (a) of Section 4 of the Plan.

                  (e) "Common Stock" means the Common Stock of the Company.

                  (f) "Company" means MarketLink, Inc., a Minnesota corporation.

                  (g) "Consultant" means any person,  including an advisor,  who
         is  engaged  by the  Company  or any  Parent  or  Subsidiary  to render
         services and is compensated for such services,  and any director of the
         Company whether  compensated for such services or not, provided that if
         and in the event the Company registers any class of any equity security
         pursuant to the Exchange Act, the term Consultant  shall thereafter not
         include  directors who are not  compensated  for their  services or are
         paid only a director's fee by the Company.

                  (h)  "Continuous  Status as an Employee"  means the absence of
         any  interruption or termination of the employment  relationship by the
         Company or any Subsidiary.  Continuous  Status as an Employee shall not
         be considered interrupted in the case of: (i) sick leave; (ii) military
         leave;  (iii) any  other  leave of  absence  approved  by the  Company,
         provided  that such leave is for a period of not more than  ninety (90)
         days,  unless  reemployment  upon  the  expiration  of  such  leave  is
         guaranteed  by  contract  or  statute,  or  unless  provided  otherwise
         pursuant to Company  policy  adopted from time to time;  or (iv) in the
         case of  transfers  between  locations  of the  Company or between  the
         Company, its Subsidiaries or its successor.

                                                       - 1 -

<PAGE>


                  (i)  "Employee"  means  any  person,  including  officers  and
         directors,  employed by the Company or any Parent or  Subsidiary of the
         Company.  The payment of a director's  fee by the Company  shall not be
         sufficient to constitute "employment" by the Company.

                  (j) "Exchange Act" means the Securities  Exchange Act of 1934,
         as amended.

                  (k) "Fair Market  Value" means,  as of any date,  the value of
         Common Stock determined as follows:

                           (i) If the Common Stock is listed on any  established
                  stock exchange or a national market system  including  without
                  limitation   the  National   Market  System  of  the  National
                  Association of Securities  Dealers,  Inc. Automated  Quotation
                  ("NASDAQ")  System, its Fair Market Value shall be the closing
                  sales  price for such stock (or the  closing  bid, if no sales
                  were  reported,  as quoted on such system or exchange,  or the
                  exchange with the greatest  volume of trading in Common Stock,
                  for  the  last  market  trading  day  prior  to  the  time  of
                  determination)  as reported in The Wall Street Journal or such
                  other source as the Administrator deems reliable;

                           (ii) If the  Common  Stock is  quoted  on the  NASDAQ
                  System  (but not on the  National  Market  System  thereof) or
                  regularly quoted by a recognized securities dealer but selling
                  prices are not  reported,  its Fair Market  Value shall be the
                  mean  between the high bid and low asked prices for the Common
                  Stock or;

                           (iii) In the absence of an established market for the
                  Common   Stock,   the  Fair  Market  Value  thereof  shall  be
                  determined in good faith by the Administrator.

                  (l)  "Incentive  Stock  Option"  means an Option  intended  to
         qualify as an incentive  stock option within the meaning of Section 422
         of the Code.

                  (m)  "Nonstatutory  Stock Option" means an Option not intended
         to qualify as an Incentive Stock Option.

                  (n)  "Option"  means a stock  option  granted  pursuant to the
         Plan.

                  (o)  "Optioned  Stock"  means the Common  Stock  subject to an
         Option.

                  (p) "Optionee" means an Employee or Consultant who receives an
         Option.


                                      - 2 -

<PAGE>



                  (q)  "Parent"  means a "parent  corporation",  whether  now or
         hereafter existing, as defined in Section 424(e) of the Code.

                  (r) "Plan" means this 1994 Stock Option Plan.

                  (s) "Share" means a share of the Common Stock,  as adjusted in
         accordance with Section 12 of the Plan.

                  (t) "Subsidiary" means a "subsidiary corporation", whether now
         or hereafter existing, as defined in Section 424(f) of the Code.

         3. Stock Subject to the Plan.  Subject to the  provisions of Section 12
of the Plan,  the maximum  aggregate  number of shares which may be optioned and
sold  under the Plan is  2,250,000  shares of Common  Stock.  The  shares may be
authorized, but unissued, or reacquired Common Stock.

         If an  Option  should  expire or become  unexercisable  for any  reason
without having been exercised in full, the unpurchased Shares which were subject
thereto shall, unless the Plan shall have been terminated,  become available for
future grant under the Plan.

         4. Administration of the Plan.

                  (a) Procedure.

                           (i)  Administration  With  Respect to  Directors  and
                  Officers.  With respect to grants of Options to Employees  who
                  are also officers or directors of the Company,  the Plan shall
                  be  administered  by (A) the Board if the Board may administer
                  the Plan in compliance with Rule 16b-3  promulgated  under the
                  Exchange  Act or any  successor  thereto  ("Rule  16b-3") with
                  respect  to  a  plan  intended  to  qualify  thereunder  as  a
                  discretionary plan, or (B) a committee designated by the Board
                  to administer the Plan,  which  committee shall be constituted
                  in such a manner  as to permit  the Plan to  comply  with Rule
                  16b-3 with respect to a plan intended to qualify thereunder as
                  a discretionary  plan.  Once  appointed,  such Committee shall
                  continue to serve in its designated  capacity until  otherwise
                  directed  by the  Board.  From  time to  time  the  Board  may
                  increase  the size of the  Committee  and  appoint  additional
                  members  thereof,  remove  members (with or without cause) and
                  appoint new members in substitution therefor,  fill vacancies,
                  however  caused,  and remove all members of the  Committee and
                  thereafter  directly  administer  the Plan,  all to the extent
                  permitted  by Rule 16b-3 with  respect to a plan  intended  to
                  qualify thereunder as a discretionary plan.

                           (ii) Multiple  Administrative Bodies. If permitted by
                  Rule 16b-3,  the Plan may be administered by different  bodies
                  with respect to directors, non-director officers and Employees
                  who are neither directors nor officers.


                                      - 3 -

<PAGE>



                           (iii)  Administration With Respect to Consultants and
                  Other  Employees.   With  respect  to  grants  of  Options  to
                  Employees  or  Consultants  who  are  neither   directors  nor
                  officers of the Company, the Plan shall be administered by (A)
                  the Board or (B) a committee  designated  by the Board,  which
                  committee  shall be constituted in such a manner as to satisfy
                  the  legal  requirements  relating  to the  administration  of
                  incentive  stock option plans,  if any, of state corporate and
                  securities laws and of the Code (the "Applicable  Laws"). Once
                  appointed,  such  Committee  shall  continue  to  serve in its
                  designated  capacity  until  otherwise  directed by the Board.
                  From  time to time  the  Board  may  increase  the size of the
                  Committee  and  appoint  additional  members  thereof,  remove
                  members  (with or without  cause) and  appoint  new members in
                  substitution  therefor,  fill vacancies,  however caused,  and
                  remove all members of the  Committee and  thereafter  directly
                  administer  the  Plan,  all to  the  extent  permitted  by the
                  Applicable Laws.

                  (b) Powers of the Administrator.  Subject to the provisions of
         the Plan and in the case of a Committee,  the specific duties delegated
         by the  Board  to such  Committee,  the  Administrator  shall  have the
         authority, in its discretion:

                           (i) to determine  the Fair Market Value of the Common
                  Stock, in accordance with Section 2(k) of the Plan;

                           (ii) to select the  Consultants and Employees to whom
                  Options may from time to time be granted hereunder;

                           (iii) to determine whether and to what extent Options
                  are granted hereunder;

                           (iv) to  determine  the  number  of  shares of Common
                  Stock to be covered by each such award granted hereunder;

                           (v) to approve  forms of agreement  for use under the
                  Plan;

                           (vi) to  determine  the  terms  and  conditions,  not
                  inconsistent  with the terms of the Plan, of any award granted
                  hereunder (including,  but not limited to, the share price and
                  any restriction or limitation,  or any vesting acceleration or
                  waiver of forfeiture restriction regarding any Option or other
                  award  and/or the  shares of Common  Stock  relating  thereto,
                  based in each case on such factors as the Administrator  shall
                  determine, in its sole discretion);

                           (vii) to  determine  the  terms and  conditions,  not
                  inconsistent  with the terms of the Plan, of any award granted
                  hereunder;

                           (viii)  to   determine   whether   and   under   what
                  circumstances   an  Option   may  be  settled  in  cash  under
                  subsection 9(f) instead of Common Stock; and


                                      - 4 -

<PAGE>



                           (ix) to reduce  the  exercise  price of any Option to
                  the then current Fair Market Value if the Fair Market Value of
                  the Common Stock  covered by such Option  shall have  declined
                  since the date the Option was granted.

                  (c)  Effect  of  Administrator's   Decision.   All  decisions,
         determinations and  interpretations of the Administrator shall be final
         and binding on all Optionees and any other holders of any Options.

         5. Eligibility.

                  (a) Nonstatutory Stock Options may be granted to Employees and
         Consultants.  Incentive Stock Options may be granted only to Employees.
         An Employee or Consultant  who has been granted an Option may, if he is
         otherwise eligible, be granted an additional Option or Options.

                  (b) Each Option  shall be  designated  in the  written  option
         agreement as either an Incentive  Stock Option or a Nonstatutory  Stock
         Option. However,  notwithstanding such designations, to the extent that
         the  aggregate  Fair Market  Value of the Shares with  respect to which
         Options  designated as Incentive  Stock Options are exercisable for the
         first time by any Optionee during any calendar year (under all plans of
         the Company or my Parent or Subsidiary)  exceeds $100,000,  such excess
         Options shall be treated as Nonstatutory Stock Options.

                  (c) For  purposes of Section  5(b),  Incentive  Stock  Options
         shall be taken into  account  in the order in which they were  granted,
         and the Fair Market Value of the Shares shall be  determined  as of the
         time the Option with respect to such Shares is granted.

                  (d) The Plan shall not confer upon any Optionee any right with
         respect to continuation of employment or consulting  relationship  with
         the  Company,  nor shall it  interfere in any way with his right or the
         Company's right to terminate his employment or consulting  relationship
         at my time, with or without cause.

         6. Term of Plan.  The Plan shall become  effective  upon the earlier to
occur  of its  adoption  by the  Board  of  Directors  or  its  approval  by the
shareholders  of the Company as  described  in Section 19 of the Plan.  It shall
continue in effect for a term of ten (10) years unless sooner  terminated  under
Section 15 of the Plan.

         7. Term of Option.  The term of each Option shall be the term stated in
the Option Agreement; provided, however, that the term shall be no more than ten
(10)  years  from the  date of  grant  thereof  or such  shorter  term as may be
provided in the Option  Agreement.  However,  in the case of an Incentive  Stock
Option granted to an Optionee who, at the time the Option is granted, owns stock
representing  more than ten percent  (10%) of the voting power of all classes of
stock of the Company or any Parent or  Subsidiary,  the term of the Option shall
be five (5) years from the date of grant  thereof or such shorter term as may be
provided in the Option Agreement.

                                      - 5 -

<PAGE>



         8. Option Exercise Price and Consideration.

                  (a) The per share  exercise  price for the Shares to be issued
         pursuant to exercise of an Option shall be such price as is  determined
         by the Board, but shall be subject to the following:

                           (i) In the case of an Incentive Stock Option

                                    (A) granted to an Employee  who, at the time
                           of the grant of Such  Incentive  Stock  Option,  owns
                           stock representing more than ten percent (10%) of the
                           voting  power of all  classes of stock of the Company
                           or any Parent or  Subsidiary,  the per Share exercise
                           price  shall be no less than 110% of the Fair  Market
                           Value per Share on the date of grant.

                                    (B) granted to any  Employee,  the per Share
                           exercise price shall be no less than 100% of the Fair
                           Market Value per Share on the date of grant.

                           (ii) In the case of a Nonstatutory  Stock Option, the
                  per  Share   exercise   price  shall  be   determined  by  the
                  Administrator.

                  (b) The  consideration  to be paid for the Shares to be issued
         upon exercise of an Option,  including the method of payment,  shall be
         determined by the Administrator (and, in the case of an Incentive Stock
         Option,  shall be  determined  at the time of  grant)  and may  consist
         entirely of (1) cash, (2) check,  (3) promissory note, (4) other Shares
         which (x) in the case of Shares  acquired  upon  exercise  of an Option
         have been owned by the Optionee for more than six months on the date of
         surrender,  and (y) have a Fair Market  Value on the date of  surrender
         equal to the  aggregate  exercise  price of the Shares as to which said
         Option shall be exercised, (5) authorization from the Company to retain
         from the total  number of  Shares as to which the  Option is  exercised
         that  number  of  Shares  having  a Fair  Market  Value  on the date of
         exercise  equal to the exercise price for the total number of Shares as
         to which the Option is exercised,  (6) delivery of a properly  executed
         exercise  notice  together  with  such  other   documentation   as  the
         Administrator and the broker, if applicable, shall require to effect an
         exercise of the Option and  delivery to the Company of the sale or loan
         proceeds required to pay the exercise price, (7) any combination of the
         foregoing  methods  of  payment,  or (8) such other  consideration  and
         method of payment for the  issuance  of Shares to the extent  permitted
         under  Applicable  Laws. In making its  determination as to the type of
         consideration to accept, the Board shall consider if acceptance of such
         consideration may be reasonably expected to benefit the Company.


                                      - 6 -

<PAGE>


         9.       Exercise of Option.

                  (a)  Procedure  for  Exercise:  Rights as a  Shareholder.  Any
         Option granted  hereunder  shall be exercisable at such times and under
         such  conditions  as  determined  by the Board,  including  performance
         criteria with respect to the Company and/or the Optionee,  and as shall
         be permissible under the terms of the Plan.

                  An Option may not be exercised for a fraction of a Share.

                  An Option shall be deemed to be exercised  when written notice
         of such exercise has been given to the Company in  accordance  with the
         terms of the Option by the person  entitled to exercise  the Option and
         full  payment  for the  Shares  with  respect  to which  the  Option is
         exercised  has been  received  by the  Company.  Full  payment  may, as
         authorized  by the Board,  consist of any  consideration  and method of
         payment allowable under Section 8(b) of the Plan.

                  Until the stock  certificate  evidencing such Shares is issued
         (as evidenced by the  appropriate  entry on the books of the Company or
         of a duly authorized  transfer agent of the Company),  no right to vote
         or receive  dividends or any other rights as a shareholder  shall exist
         with respect to the optioned Stock, notwithstanding the exercise of the
         Option.  The  Company  shall  issue (or cause to be issued)  such stock
         certificate promptly after the Option is exercised.  No adjustment will
         be made for a  dividend  or other  right for which the  record  date is
         prior to the date the stock  certificate is issued,  except as provided
         in Section 12 of the Plan.

                  Exercise of a Option in any manner  shall  result in a decease
         in the number of Shares which  thereafter  may be  available,  both for
         purposes  of the Plan and for sale under the  Option,  by the number of
         Shares as to which the Option is exercised.

                  (b) Termination of Employment.  In the event of termination of
         an  Optionee's  consulting  relationship  or  Continuous  Status  as an
         Employee with the Company, such Optionee may, but only with in a period
         of thirty (30) days (or such other period of time as is  determined  by
         the Board,  which,  in the case of an Incentive  Stock Option shall not
         exceed three (3) months) after the date of such  termination (but in no
         event later than the expiration  date of the term of such Option as set
         forth in the Option Agreement),  exercise his Option to the extent that
         Optionee was  entitled to exercise it at the date of such  termination.
         To the extent that  Optionee was not entitled to exercise the Option at
         the date of such  termination,  or if Optionee  does not exercise  such
         Option to the extent so entitled within the time specified herein,  the
         Option shall terminate.

                  (c) Disability of Optionee.  Notwithstanding the provisions of
         Section  9(b)  above,  in the  event of  termination  of an  Optionee's
         consulting relationship or Continuous Status as an Employee as a result
         of his total and permanent  disability (as defined in Section  22(e)(3)
         of the Code), Optionee may, but only within twelve (12) months from the
         date of such  termination  (but in no event  later than the  expiration
         date of the term of such Option as set forth in the Option  Agreement),
         exercise the Option to the extent otherwise  entitled to exercise it at
         the date of such  termination.  To the  extent  that  Optionee  was not
         entitled  to  exercise  the  Option at the date of  termination,  or if
         Optionee does not exercise such Option to the extent so entitled within
         the time specified herein, the Option shall terminate. 

                                     - 7 -

<PAGE>


                  (d)  Death  of  Optionee.  In the  event  of the  death  of an
         Optionee,  the Option may be exercised,  at any time within twelve (12)
         months  following  the date of death  (but in no event  later  than the
         expiration  date of the term of such  Option as set forth in the Option
         Agreement),  by the  Optionee's  estate or by a person who acquired the
         right to exercise the Option by bequest or inheritance, but only to the
         extent the  Optionee was entitled to exercise the Option at the date of
         death.  To the extent that  Optionee  was not  entitled to exercise the
         Option at the date of  termination,  or if Optionee  does not  exercise
         such Option to the extent so entitled within the time specified herein,
         the Option shall terminate.

                  (e) Rule 16-3.  Options  granted to persons subject to Section
         16(b) of the Exchange Act must comply with Rule 16b-3 and shall contain
         such   additional   conditions  or  restrictions  as  may  be  required
         thereunder to qualify for the maximum  exemption from Section 16 of the
         Exchange Act with respect to Plan transactions.

                  (f) Buyout Provisions. The Administrator may at any time offer
         to buy  out for a  payment  in cash or  Shares,  an  Option  previously
         granted,  based on such terms and conditions as the Administrator shall
         establish and  communicate  to the Optionee at the time that such offer
         is made.

         10.  Non-Transferability  of  Options.  The  Option  may  not be  sold,
pledged, assigned, hypothecated, transferred, or disposed of in any manner other
than by will or by the laws of descent  or  distribution  and may be  exercised,
during the lifetime of the Optionee, only by the Optionee.

         11. Stock  Withholding to Satisfy  Withholding Tax Obligations.  At the
discretion of the Administrator,  Optionees may satisfy withholding  obligations
as  provided  in this  paragraph.  When an  Optionee  incurs  tax  liability  in
connection  with an Option,  which tax  liability is subject to tax  withholding
under  applicable  tax laws, and the Optionee is obligated to pay the Company an
amount  required to be withheld  under  applicable  tax laws,  the  Optionee may
satisfy  the  withholding  tax  obligation  by one or  some  combination  of the
following  methods:  (i) by cash  payment,  or (ii)  out of  Optionee's  current
compensation, or (iii) if permitted by the Administrator,  in its discretion, by
surrendering  to the Company  Shares which (a) in the case of Shares  previously
acquired  from the  Company,  have been owned by the  Optionee for more than six
months on the date of surrender, and (b) have a fair market value on the date of
surrender equal to or less than Optionee's  marginal tax rate times the ordinary
income recognized, (iv) by electing to have the Company withhold from the Shares
to be issued upon  exercise  of the Option  that number of Shares  having a fair
market value equal to the amount required to be withheld.  For this purpose, the
fair market value of the Shares to be withheld  shall be  determined on the date
that the amount of tax to be withheld is to be determined (the "Tax Date").

                                      - 8 -

<PAGE>




         If the  Optionee  is  subject to  Section  16 of the  Exchange  Act (an
"Insider"),  any surrender of previously owned Shares to satisfy tax withholding
obligations arising upon exercise of this Option must comply with the applicable
provisions of Rule 16b-3  promulgated  under the Exchange Act ("Rule 16b-3") and
shall  be  subject  to such  additional  conditions  or  restrictions  as may be
required  thereunder to qualify for the maximum exemption from Section 16 of the
Exchange Act with respect to Plan transactions.

         All  elections  by an Optionee  to have Shares  withheld to satisfy tax
withholding  obligations  shall be made in writing in a form  acceptable  to the
Administrator and shall be subject to the following restrictions:

                  (a) the  election  must be made on or prior to the  applicable
         Tax Date;

                  (b) once made,  the election  shall be  irrevocable  as to the
         particular Shares of the Option as to which the election is made;

                  (c)  all  elections   shall  be  subject  to  the  consent  or
         disapproval of the Administrator;

                  (d) if the Optionee is an Insider,  the  election  must comply
         with the  applicable  provisions  of Rule 16b-3 and shall be subject to
         such   additional   conditions  or  restrictions  as  may  be  required
         thereunder to qualify for the maximum  exemption from Section 16 of the
         Exchange Act with respect to Plan transactions.

         In the  event  the  election  to  have  Shares  withheld  is made by an
Optionee  and the Tax Date is deferred  under  Section 83 of the Code because no
election is filed under  Section 83(b) of the Code,  the Optionee  shall receive
the full number of Shares with respect to which the Option is exercised but such
Optionee  shall be  unconditionally  obligated to tender back to the Company the
proper number of Shares on the Tax Date.

         12. Adjustments Upon Changes in Capitalization or Merger.

                  (a) Changes in Capitalization.  Subject to any required action
         by the  shareholders  of the  Company,  the  number of shares of Common
         Stock covered by each outstanding  Option,  and the number of shares of
         Common Stock which have been authorized for issuance under the Plan but
         as to  which  no  Options  have yet been  granted  or which  have  been
         returned to the Plan upon  cancellation or expiration of an Option,  as
         well as the  price  per  share of  Common  Stock  covered  by each such
         outstanding Option, shall be proportionately  adjusted for any increase
         or decrease in the number of issued  shares of Common  Stock  resulting
         from a stock split, reverse stock split, stock dividend, combination or
         reclassification of the Common Stock, or any other increase or decrease
         in the number of issued shares of Common Stock effected without receipt
         of consideration by the Company; provided,  however, that conversion of
         any  convertible  securities of the Company shall not be deemed to have
         been "effected without receipt of consideration." Such adjustment shall
         be made by the Board,  whose  determination  in that  respect  shall be
         final, binding and conclusive.  Except as expressly provided herein, no
         issuance by the Company of shares of stock of any class,  or securities
         convertible  into shares of stock of any class,  shall  affect,  and no
         adjustment by reason  thereof shall be made with respect to, the number
         or price of shares of Common Stock subject to an Option.

                                      - 9 -

<PAGE>

                  (b) Dissolution or  Liquidation.  In the event of the proposed
         dissolution or  liquidation of the Company,  the Board shall notify the
         Optionee at least fifteen (15) days prior to such proposed  action.  To
         the  extent  it has not been  previously  exercised,  the  Option  will
         terminate  immediately  prior  to the  consummation  of  such  proposed
         action.

                  (c) Merger or Asset Sale.  In the event of a proposed  sale of
         all or a majority of all of the assets of the Company, or the merger of
         the Company with or into another corporation if the shareholders of the
         Company  immediately  prior to such merger own less than fifty  percent
         (50%) of the  equity of the  combined  entity  immediately  after  such
         merger becomes  effective the Optionee shall have the right to exercise
         the  Option as to all of the  Optioned  Stock,  including  Shares as to
         which the Option would not otherwise be exercisable and the Board shall
         notify  the  Optionee  at least  twenty-five  (25)  days  prior to such
         transaction that the Option shall be fully  exercisable for a period of
         fifteen  (15) days from the date of such  notice,  and the Option  will
         terminate upon the expiration of such period. In the event of any other
         form of  merger  with or into  another  corporation,  each  outstanding
         Option  shall be  assumed  or a  equivalent  option  or right  shall be
         substituted  by the successor  corporation or a Parent or Subsidiary of
         the successor corporation.  In the event that the successor corporation
         does not  agree to assume  the  Option or to  Substitute  a  equivalent
         option or right, the  Administrator  may, in lieu of such assumption or
         substitution,  provide  for the  Optionee to have the right to exercise
         the  Option as to all of the  Optioned  Stock,  including  Shares as to
         which it would not otherwise be exercisable. If the Administrator makes
         an Option fully  exercisable in lieu of assumption or  substitution  in
         the event of a merger, the Administrator shall notify the Optionee that
         the Option shall be fully exercisable for a period of fifteen (15) days
         from the date of such notice,  and the Option will  terminate  upon the
         expiration  of such  period.  For the purposes of this  paragraph,  the
         Option shall be considered  assumed if, following the merger or sale of
         assets,  the option or right  confers the right to  purchase,  for each
         Share of Optioned Stock subject to the Option  immediately prior to the
         merger or sale of assets,  the consideration  (whether stock,  cash, or
         other securities or property)  received in the merger or sale of assets
         by holders of Common Stock for each Share held on the effective date of
         the transaction (and if holders were offered a choice of consideration,
         the type of  consideration  chosen by the  holders of a majority of the
         outstanding  Shares);  provided,  however,  that if such  consideration
         received in the merger or sale of assets was not solely common stock of
         the successor  corporation or its Parent,  the Administrator  may, with
         consent of the successor  corporation and the participant,  provide for
         the  consideration to be received upon the exercise of the Option,  for
         each Share of Optioned Stock subject to the Option, to be solely common
         stock of the successor  corporation  or its Parent equal in Fair Market
         Value to the per share  consideration  received  by  holders  of Common
         Stock in the merger or sale of assets.

                                     - 10 -

<PAGE>




                  (d)  Public  Offering.  Immediately  upon the  closing  of the
         Company's sale of Common Stock pursuant to a registration  statement on
         Form 5-1, 5.18 (or the equivalent) under the Securities Act of 1933, as
         amended,  pursuant to a public  offering  the  Optionee  shall have the
         right to exercise the Option as to all of the Optioned Stock, including
         Shares as to which the Option  would not  otherwise be  exercisable  so
         long as such  Optionee  agrees  not to sell any  shares  acquired  upon
         exercise  during  a  period  beginning  on the  effective  date of such
         registration  statement and ending 180 days  afterwards or such shorter
         period as may be  requested  by the  underwriter  and the  Board  shall
         notify  the  Optionee  at least  twenty-five  (25)  days  prior to such
         transaction.

         13. Time of Granting Options. The date of grant of an Option shall, for
all purposes,  be the date on which the  Administrator  makes the  determination
granting such Option,  or such other date as is determined by the Board.  Notice
of the  determination  shall be given to each  Employee or Consultant to whom an
Option is so granted within a reasonable time after the date of such grant.

         14. Amendment and Termination of the Plan.

                  (a)  Amendment  and  Termination.  The  Board  may at any time
         amend,  alter,  suspend  or  discontinue  the Plan,  but no  amendment,
         alteration,  suspension  or  discontinuation  shall be made which would
         impair the rights of any  Optionee  under any grant  theretofore  made,
         without his or her consent.  In addition,  to the extent  necessary and
         desirable  to comply  with Rule 16B-3  under the  Exchange  Act or with
         Section  422 of the Code (or any other  applicable  law or  regulation,
         including  the  requirements  of  the  NASD  or  a  established   stock
         exchange),  the Company shall obtain  shareholder  approval of any Plan
         amendment in such a manner and to such a degree as required.

                  (b) Effect of Amendment or Termination.  Any such amendment or
         termination  of the Plan shall not affect Options  already  granted and
         such Options  shall remain in full force and effect as if this Plan had
         not been  amended  or  terminated,  unless  mutually  agreed  otherwise
         between the Optionee and the Board,  which agreement must be in writing
         and signed by the Optionee and the Company.

         15.  Conditions  Upon  Issuance of Shares.  Shares  shall not be issued
pursuant to the exercise of a Option  unless the exercise of such Option and the
issuance  and  delivery of such Shares  pursuant  thereto  shall comply with all
relevant provisions of law, including, without limitation, the Securities Act of
1933,  as amended,  the  Exchange  Act,  the rules and  regulations  promulgated
thereunder, and the requirements of any stock exchange upon which the Shares may
then be listed,  and shall be further subject to the approval of counsel for the
Company with respect to such compliance.

         As a condition  to the  exercise of an Option,  the Company may require
the person  exercising  such Option to represent  and warrant at the time of any
such  exercise  that the  Shares are being  purchased  only for  investment  and
without  any  present  intention  to sell or  distribute  such Shares if, in the
opinion of counsel for the Company,  such a representation is required by any of
the aforementioned relevant provisions of law.

                                     - 11 -

<PAGE>


         16. Reservation of Shares.  The Company,  during the term of this Plan,
will at all times reserve and keep  available  such number of Shares as shall be
sufficient to satisfy the requirements of the Plan.

         The inability of the Company to obtain  authority  from any  regulatory
body having jurisdiction,  which authority is deemed by the Company's counsel to
be necessary  to the lawful  issuance  and sale of any Shares  hereunder,  shall
relieve the Company of any  liability in respect of the failure to issue or sell
such Shares as to which such requisite authority shall not have been obtained.

         17.  Agreements.  Options  shall be evidenced by written  agreements in
such form as the Board shall approve from time to time.

         18. Shareholder  Approval.  Continuance of the Plan shall be subject to
approval by the  shareholders of the Company within twelve (12) months before or
after the date the Plan is adopted.  Such shareholder approval shall be obtained
in the degree and manner required under applicable state and federal law.

         19. Granting of Options to Non-Employee Directors.

                  (a) Upon  Joining  Board.  Each  Non-Employee  Director  whose
         initial  election or appointment to the Board of Directors occurs after
         the date this Plan is adopted by the Board of  Directors  shall,  as of
         the date of such election or appointment to the Board, automatically be
         granted an option to purchase  5,000  shares of the Common  Stock at an
         option price per share equal to one hundred  percent (100%) of the fair
         market  value  of the  Common  Stock on the  date of such  election  or
         appointment.  The option would become  exercisable  only after the fair
         market value of the Company's Common Stock  (determined as described in
         the Plan) is, for 20  consecutive  trading days, at least 25% above the
         fair market value of the Company's Common Stock on the date of grant.

                  (b) Upon Re-election to Board. Each Non-Employee Director who,
         after the date  this Plan is  adopted  by the  Board of  Directors,  is
         re-elected as a  Non-Employee  Director of the Company or whose term of
         office continues after a meeting of shareholders at which directors are
         elected  shall,  as of the  date of  such  re-election  or  shareholder
         meeting,  automatically  be granted an option to purchase 15,000 shares
         of Common  Stock at an option  price  per  share  equal to one  hundred
         percent (100%) of the fair market value of the Common Stock on the date
         of  such   re-election   or  shareholder   meeting;   provided  that  a
         Non-Employee Director who receives an option pursuant to subsection (a)
         above  shall not be  entitled  to  receive an option  pursuant  to this
         subsection   (b)  until  at  least   twelve  (12)  months   after  such
         Non-Employee Director's initial election to the Board. The option would
         become  exercisable  only after the fair market value of the  Company's
         Common  Stock  (determined  as  described  in  the  Plan)  is,  for  20
         consecutive  trading  days, at least 25% above the fair market value of
         the Company's Common Stock on the date of grant.


                                     - 12 -

<PAGE>


                  (c)  General.  Non-Employee  Directors  shall not receive more
         than one option to purchase  15,000 shares  pursuant to this Section 11
         in any one fiscal  year and not more than  50,000  Shares for all years
         served on the Board of Directors.  All options granted pursuant to this
         Section 11 shall be  designated  as  nonqualified  options and shall be
         subject to the same  terms and  provisions  as are then in effect  with
         respect to granting of  nonqualified  options to officers and employees
         of the  Company,  except that the option shall expire on the earlier of
         (i) three months after the optionee ceases to be a director  (except by
         death) and (ii) ten (10) years after the date of grant. Notwithstanding
         the foregoing,  in the event of the death of a  Non-Employee  Director,
         any option  granted to such  Non-Employee  Director may be exercised at
         any time within  twelve  (12) months of the death of such  Non-Employee
         Director  or on the date on which  the  option,  by its  terms  expire,
         whichever is earlier.


                                     - 13 -


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