MARKETLINK INC
10KSB40/A, 1996-08-21
TELEPHONE INTERCONNECT SYSTEMS
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                      SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                              FORM 10-KSB/A (No. 1)

                ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                   FOR THE FISCAL YEAR ENDED DECEMBER 31, 1995

                          Commission File No.: 0-25764

                                MarketLink, Inc.


          Minnesota                                        41-1675041
(State of Incorporation)                    (IRS Employer Identification Number)

                          10340 Viking Drive, Suite 150
                              Minneapolis, MN 55344
                                 (612) 996-9000

Securities registered pursuant to Section 12(g) of the Exchange Act:
                          Common Stock, Par Value $.01

Check  whether  the Issuer  (1) has filed all  reports  required  to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  Registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days.

                             Yes    X        No

Check if disclosure  of delinquent  filers in response to Item 405 of Regulation
S-B  is not  contained  herein,  and  will  not be  contained,  to the  best  of
Registrant's   knowledge,   in  definitive   proxy  or  information   statements
incorporated  by reference  in Part III of this Form 10-KSB or any  amendment to
this Form 10-KSB. [X]

The  Company's  revenues  for the fiscal year ended  December  31, 1995  totaled
$704,068.

The  aggregate  market  value of the Common Stock held by  nonaffiliates  of the
Registrant as of February 29, 1996 was  approximately  $3,319,000 based upon the
closing  bid price on the Nasdaq  SmallCap  Market on that  date.  The number of
shares  outstanding  of the  registrant's  $.01 par value  common  stock,  as of
February 29, 1996 was 2,931,415.

Transitional Small Business Disclosure Format (Check One):

                              Yes            No     X

         Portions of the  registrant's  Annual  report to  Shareholders  for the
fiscal year ended  December 31, 1995,  which will be filed by April 8, 1996, are
incorporated  by  reference  in Part  II.  Portions  of the  registrant's  Proxy
Statement for its May 13, 1996 Annual  Meeting,  which will be filed by April 8,
1996, are incorporated by reference in Part III.




<PAGE>



                                    PART III

Item 9.  Directors,  Executive  Officers,  Promoters  and  Control  Persons;
         Compliance With Section 16(a) of the Exchange Act

         The information  required by Item 9 is incorporated by reference to the
sections entitled  "Election of Five Directors to the Board of Directors" in the
Company's   Proxy   Statement  for  its  fiscal  year  1995  Annual  Meeting  of
Shareholders,  which will be filed with the Securities  and Exchange  Commission
pursuant to Regulation  14A within 120 days of the  Company's  fiscal year ended
December 31, 1995.

Item 10. Executive Compensation

         The information required by Item 10 is incorporated by reference to the
section entitled  "Executive  Compensation " and  "Compensation of Directors" in
the  Company's  Proxy  Statement  for its  fiscal  year 1995  Annual  Meeting of
Shareholders,  which will be filed with the Securities  and Exchange  Commission
pursuant to Regulation  14A within 120 days of the  Company's  fiscal year ended
December 31, 1995.

Item 11. Security Ownership of Certain Beneficial Owners and Management

         The information required by Item 11 is incorporated by reference to the
section  entitled   "Security   Ownership  of  Certain   Beneficial  Owners  and
Management"  in the  Company's  Proxy  Statement for its fiscal year 1995 Annual
Meeting of  Shareholders,  which will be filed with the  Securities and Exchange
Commission  pursuant to Regulation  14A within 120 days of the Company's  fiscal
year ended December 31, 1995.

Item 12. Certain relationships and Related Transactions

         The information required by Item 12 is incorporated by reference to the
section  entitled  "Certain  relationships  and  Related  Transactions"  in  the
Company's   Proxy   Statement  for  its  fiscal  year  1995  Annual  Meeting  of
Shareholders,  which will be filed with the Securities  and Exchange  Commission
pursuant to Regulation  14A within 120 days of the  Company's  fiscal year ended
December 31, 1995.

Item 13. Exhibits and Reports on Form 8-K

(a)  Exhibits
         See Exhibit Index on page following Signatures.

(b)  Reports on Form 8-K

         The Company filed a report on Form 8-K (File No. 0-25764) on October 4,
1995. Such Form reported a change in the Company's certifying accountants.

                                      - 2 -

<PAGE>



                                   SIGNATURES

         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, MarketLink, Inc., has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.

Dated:  August 21, 1996            MarketLink, Inc.


                                   By:  /s/ Gregory H. Mohn
                                   Gregory H. Mohn, Vice President
           




                                      - 3 -

<PAGE>


                                  Exhibit Index

  Exhibit Number  Description
         3.1      Amended Articles of Incorporation of the Company (a)
         3.2      Bylaws of the Company as amended to date
         4.1      Specimen form of the Company's Common Stock Certificate (a)
         4.2      1994 Stock Option Plan (a)
         10.1     Service Agreement Between The Hunstville Times Co. and 
                  MarketLink, Inc. (a)
         10.2     Service Agreement Between The Mobile Press Register, Inc. and
                  MarketLink, Inc. (a)
         10.3     Service Agreement Between The Birmingham News Co. and 
                  MarketLink, Inc. (a)
         10.4     Master Agreement Between Pioneer Newspapers and MarketLink, 
                  Inc. (a)
         10.5     Master Agreement Between Yakima Newspapers, Inc. and 
                  MarketLink, Inc. (a)
         10.6     Master Agreement Between Pioneer Newspapers and MarketLink, 
                  Inc. (a)
         10.7     Agreement Between Data Management Services Division of Moore 
                  Business Forms, Inc. and MarketLink, Inc. (a)
         10.8     Agreement Between MarketLink, Inc. and Edina Realty, Inc. (a)
         10.9     MarketLink, Inc. One Call System Agreement dated July 1, 1993
                  (a)
         10.10    MarketLink, Inc. One Call System Services Agreement dated 
                  October 22, 1992 (a)
         10.11    Agreement Between Pizza Hut of St. Louis, Inc. and MarketLink,
                  Inc. (a)
         10.12    MarketLink, Inc. One Call System Services Agreement dated 
                  August 31, 1992 (a)
         10.13    MarketLink, Inc. One Call System and Non-Compete Agreement (a)
         10.14    MarketLink, Inc. One Call System Services Agreement dated 
                  March 25, 1993 (a)
         10.15    MarketLink, Inc. One Call System Agreement dated January 1, 
                  1993 (a)
         10.16    MarketLink, Inc. One Call System Rental and Non-Compete 
                  Agreement (a)
         10.17    MarketLink, Inc. One Call System Services Agreement dated 
                  January 1, 1993 (a)
         10.18    Agreement Between Pizza Hut of America, Inc. and MarketLink,
                  Inc. (a)
         10.19    Agreement Between Pizza Hut of America, Inc. and MarketLink,
                  Inc. dated October 19 1994 (a)
         10.20    Mapping Service Contract between Southwestern Bell Telephone
                  Company and MarketLink, Inc. (a)
         10.21    Agreement Between Noble Roman's, Inc. and MarketLink, Inc.
                  covering Bloomington, IN dated May 10, 1995
         10.22    Agreement Between Noble Roman's, Inc. and MarketLink, Inc.
                  covering South Bend, IN dated May 10, 1995
         10.23    Agreement Between Noble Roman's, Inc. and MarketLink, Inc.
                  covering Evansville, IN dated May 10, 1995
         10.24    Master Agreement Between Pioneer Newspapers and MarketLink,
                  Inc. dated may 15, 1995 (d)
         10.25    Agreement Between The Hearst Corporation and MarketLink, Inc.
                  dated July 20, 1995 (d)
         13       Annual Report to Shareholders for Fiscal Year 1995, dated 
                  April 8, 1996 (c)
         16       Letter from Boulay, Heutmaker, Zibell & Co. P.L.L.P., dated
                  October 3, 1995 (b)
         20       Item 4 to the Company's Current Report on Form 8-K (b)
         24       Power of Attorney (included on signature page) (c)


(a)      Incorporated  by reference to the Company's  Registration  Statement on
         Form SB-2 (File No. 33-90084C) filed March 7, 1995

(b)      Incorporated  by reference to the Company's  Current Report on Form 8-K
         (File No. 0-25764), filed October 4, 1995

(c)      Filed as an Exhibit to Company's  initial filing on Form 10-KSB for the
         fiscal  year  ended  December  31,  1995  and  incorporated  herein  by
         reference (File No. 0-25764)

(d)      Confidential   treatment  has  been  granted  for  certain  information
         contained  in this  exhibit,  which  information  was  filed  with  the
         Securities  and Exchange  Commission  with the  Company's  confidential
         treatment request.

                                      - 4 -


                                     BYLAWS
                                       OF
                                MARKETLINK, INC.
                               (the "Corporation")
                       (as amended through March 8, 1996)

                                   ARTICLE I.
                                     Offices

         Section 1. Registered  Office. The registered office of the Corporation
required by Chapter 302A of the Minnesota Statutes to be maintained in the State
of Minnesota is as  designated  in the Articles of  Incorporation.  The Board of
Directors of the Corporation may, from time to time,  change the location of the
registered office. On or before the day that such change is to become effective,
a certificate of such change and of the new address of the new registered office
shall be filed with the Secretary of State of the State of Minnesota.

         Section 2. Other Offices.  The  Corporation  may establish and maintain
such other offices,  within or without the State of Minnesota,  as are from time
to time authorized by the Board of Directors.


                                   ARTICLE II.
                            Meetings of Shareholders

         Section 1. Place of Meeting.  All meetings of the shareholders shall be
held at the registered office of the Corporation in the State of Minnesota or at
such place  within or without the state as may be fixed from time to time by the
Board of  Directors,  provided  that a meeting  called by or at the  demand of a
shareholder shall be held in the county where the principal  executive office of
the Corporation is located.

         Section 2. Date of Meeting.  A regular meeting of  shareholders  may be
held for the purpose of electing  directors or for the  transaction of any other
business as may come before the meeting.  It shall be the duty of the  President
or Treasurer,  upon demand of any shareholder holding three percent (3%) or more
of the voting  power of all shares  entitled  to vote to call such  meeting if a
regular  meeting  of  shareholders  has not been  held  during  the  immediately
preceding  fifteen  (15)  months.  If said  officers  fail to call and hold such
meeting  within  ninety (90) days after receipt of the demand,  the  shareholder
making the demand shall have the right and power to call such meeting.

         Section 3. Notice of Regular  Meetings.  Written notice of the time and
place of each regular shareholder  meeting shall be mailed,  postage prepaid, at
least ten (10) but not more than sixty (60) days  before such  meeting,  to each
shareholder entitled to vote thereat at his address as the same appears upon the
books of the Corporation.




<PAGE>



         Section 4. Special Meetings. Special meetings of the shareholders,  for
any  purpose  or  purposes,  unless  otherwise  prescribed  by statute or by the
Articles of Incorporation, may be called by the President or Treasurer and shall
be called by the President or Treasurer at the request in writing of two or more
members of the Board of Directors,  or at the request in writing of shareholders
owning ten percent  (10%) or more of the voting power of all shares  entitled to
vote. Such request,  which shall be by registered mail or delivered in person to
the President or Treasurer,  shall state the purpose or purposes of the proposed
meeting.

         Section 5.  Notice Of  Special  Meetings.  Written  notice of the time,
place and  purpose or  purposes of a special  meeting  shall be mailed,  postage
prepaid,  at least  five (5) but not more  than  sixty  (60)  days  before  such
meeting, to each shareholder  entitled to vote at such meeting at his address as
the same appears upon the books of the Corporation.

         Section 6. Business to be  Transacted.  No business shall be transacted
at any special meeting of  shareholders  except that stated in the notice of the
meeting.

         Section  7.  Waiver of  Notice.  A  shareholder  may waive  notice of a
meeting of shareholders.  A waiver of notice by a shareholder entitled to notice
is effective whether given before,  at, or after the meeting,  and whether given
in writing,  orally, or by attendance.  Attendance by a shareholder at a meeting
is a waiver of notice of that meeting,  except where the shareholder  objects at
the beginning of the meeting to the transaction of business  because the meeting
is not  lawfully  called or  convened,  or  objects  before a vote on an item of
business  because the item may not  lawfully be  considered  at that meeting and
does not participate in the consideration of the item at that meeting.

         Section 8.  Quorum and  Adjournment.  The  holders of a majority of the
voting  power of the shares  entitled to vote at a meeting  shall  constitute  a
quorum at all  meetings of the  shareholders  for the  transaction  of business,
except as otherwise provided by statute or by the Articles of Incorporation. If,
however,  such quorum shall not be present or  represented at any meeting of the
shareholders,  the  holders  of a  majority  of the  voting  power of the shares
entitled to vote thereat,  and present in person or represented by proxy,  shall
have the power to adjourn the meeting  from time to time,  without  notice other
than  announcement  at  the  meeting,   until  a  quorum  shall  be  present  or
represented.  At such  adjourned  meeting at which a quorum  shall be present or
represented  any business may be transacted  which might have been transacted at
the meeting as originally noticed.  The shareholders present at a duly called or
held  meeting at which a quorum is present may  continue  to  transact  business
until  adjournment,  even  though  the  withdrawal  of a number of  shareholders
originally  present leaves less than the proportion or number otherwise required
for a quorum.

         Section 9. Voting Rights.  A shareholder may cast his vote in person or
by proxy.  When a quorum is present at the time a meeting is convened,  the vote
of the  holders of a majority  of the shares  entitled  to vote on any  question
present in person or by proxy shall decide such question  unless the question is
one upon which, by express  provision of the applicable  statute or the Articles
of  Incorporation,  a different  vote is  required,  in which case such  express
provision shall govern and control the decision of such question.



<PAGE>



         Section 10. Manner of Voting.  Each shareholder  shall at every meeting
of the shareholders be entitled to one vote in person or by proxy for each share
of the capital stock having voting power held by such shareholder,  but no proxy
shall be valid  after  eleven  (11)  months  from its  date,  unless  the  proxy
expressly provides for a longer period,  and, except where the transfer books of
the  Corporation  have been closed or a date has been fixed as a record date for
the  determination of its shareholders  entitled to vote, no share of stock that
has been  transferred  on the books of the  Corporation  within twenty (20) days
next preceding any election of directors  shall be voted on at such election for
directors.

         Section 11.  Record Date.  The Board of Directors  may fix a date,  not
exceeding sixty (60) days preceding the date of any meeting of shareholders,  as
a record date for the  determination of the  shareholders  entitled to notice of
and to vote at such meeting, and in such case only shareholders of record on the
date so fixed,  or their legal  representatives,  shall be entitled to notice of
and to vote at such meeting,  notwithstanding  any transfer of any shares on the
books of the Corporation  after any record date so fixed. The Board of Directors
may close the books of the  Corporation  against  transfers of shares during the
whole or any part of such period.

         Section 12.  Organization  of Meetings.  The President shall preside at
all meetings of the shareholders,  and in his or her absence the Treasurer shall
act as  Chairman.  The  secretary  shall act as secretary of all meetings of the
shareholders,  or in his or her absence  any person  appointed  by the  Chairman
shall act as secretary.

         Section 13. Action Without a Meeting.  Any action required or permitted
to be  taken at a  shareholders'  meeting  may be taken  without  a  meeting  if
authorized  by a writing or writings  signed by all of the holders of shares who
would be entitled to vote on that action.  Such action shall be effective at the
time  the last  signature  is  placed  on such  writing  or  writings,  unless a
different  effective  time is provided in the written  action.  If any action so
taken  requires  a  certificate  to be filed in the office of the  Secretary  of
State, the officer signing such certificate  shall state therein that the action
was effected in the manner aforesaid.


                                  ARTICLE III.
                               Board of Directors

         Section 1. General Powers.  The business and affairs of the Corporation
shall be managed by or under its Board of Directors  which may exercise all such
powers of the  Corporation  and do all such lawful acts and things as are not by
statute or by the Articles of  Incorporation  or by these Bylaws  required to be
exercised or done by the shareholders.

         Section 2.  Number and Term of Office.  The number of  directors  which
shall  constitute  the whole board shall be at least one (1),  but not more than
five (5).  Except as otherwise  permitted  by statute,  the  directors  shall be
elected at each regular  meeting of the  Corporation's  shareholders  (or at any
special  meeting of the  shareholders  called for that purpose) by a majority of
the voting  power of all  shares  entitled  to vote and  present in person or by
proxy,  and each  director  shall be  elected  to serve  until the next  regular
meeting of the  shareholders  or until his or her successor shall have been duly
elected and qualified.


<PAGE>


         Section 3. Resignation and Removal. Any director may resign at any time
by giving written notice to the Corporation.  Such resignation shall take effect
at the date of the  receipt  of such  notice,  or at any  later  lime  specified
therein,  and,  unless  otherwise  specified  therein,  the  acceptance  of such
resignation  shall not be  necessary to make it  effective.  Any director may be
removed  at any time,  with or without  cause,  by the  affirmative  vote of the
holders of a majority of the voting shares entitled to elect such director.

         Section 4. Vacancies.  If the office of any director  becomes vacant by
reason of death,  resignation,  removal,  disqualification,  or  otherwise,  the
directors then in office,  although less than a quorum,  by a majority vote, may
choose a successor  who shall hold office for the  unexpired  term in respect of
which such vacancy occurred.  With respect to the initial election of a director
to fill a newly created directorship resulting from an increase in the number of
directors  by  action of the  Board of  Directors  in the  manner  permitted  by
statute,  such vacancy shall be filled by the affirmative  vote of a majority of
the directors serving at the time of the increase.

         Section  5.  Meetings  of  Directors.  The  Board of  Directors  of the
Corporation may hold meetings,  from time to time,  either within or without the
State of  Minnesota,  at such place as a majority of the members of the Board of
Directors  may from time to time  appoint.  If the Board of  Directors  fails to
select a place  for the  meeting,  the  meeting  shall be held at the  principal
executive office of the Corporation.

         Section 6. Calling Meetings.  Meetings of the Board of Directors may be
called by (i) the  President on two (2) days' notice or (ii) any director on ten
(10) days' notice, to each director,  either personally, by telephone or by mail
or  telegram.  Every such  notice  shall  state the date,  time and place of the
meeting.  Notice of a meeting called by a person other than the President  shall
state the purpose of the meeting.

         Section 7.  Participation  by  Conference  Telephone.  Directors of the
Corporation  may  participate in a meeting of the Board of Directors by means of
conference  telephone  or  similar  communications  equipment  by means of which
persons participating in the meeting can hear each other, and participation in a
meeting by that means shall constitute presence in person at the meeting.

         Section 8. Waiver of Notice.  A director  may waive notice of a meeting
of the Board of Directors.  A waiver of notice by a director  entitled to notice
is effective whether given before,  at, or after the meeting,  and whether given
in writing, orally, or by attendance. Attendance by a director at a meeting is a
waiver of notice of that  meeting,  except  where the  director  objects  at the
beginning of the meeting to the transaction of business  because the meeting was
not  lawfully  called or convened  and does not  participate  thereafter  in the
meeting.



<PAGE>


         Section 9.  Absent  Directors.  A  director  may give  advance  written
consent or  opposition to a proposal to be acted on at a meeting of the Board of
Directors  by actual  delivery  prior to the  meeting  of such  advance  written
consent or opposition to the President or Treasurer or a director who is present
at the meeting.  If the director is not present at the meeting,  advance written
consent or opposition to a proposal shall not  constitute  presence for purposes
of  determining  the existence of a quorum,  but consent or opposition  shall be
counted as a vote in favor of or against  the  proposal  and shall be entered in
the minutes or other record of action at the meeting,  if the proposal  acted on
at the meeting is substantially the same or has substantially the same effect as
the proposal to which the director has consented or objected.

         Section  10.  Quorum.  At all  meetings  of the  Board of  Directors  a
majority of the  directors  shall  constitute  a quorum for the  transaction  of
business,  and the act of a majority of the directors  present at any meeting at
which there is a quorum  shall be the act of the Board of  Directors,  except as
may be otherwise  specifically provided by applicable statute or by the Articles
of  Incorporation.  If a quorum shall not be present at any meeting of the Board
of Directors, the directors present thereat may adjourn the meeting from time to
time,  without notice other than announcement at the meeting,  until a quorum is
present.  If a quorum is  present at the call of a meeting,  the  directors  may
continue to transact business until adjournment  notwithstanding  the withdrawal
of enough directors to leave less than a quorum.

         Section 11.  Organization  of Meetings.  The President shall preside at
all meetings of the Board of Directors,  and in his or her absence the Treasurer
shall act as Chairman.  The Secretary  shall act as secretary of all meetings of
the Board of  Directors,  and in his or her absence any person  appointed by the
Chairman shall act as secretary.

         Section 12. Action Without Meeting.  Unless otherwise restricted by the
Articles of Incorporation  or these Bylaws,  any action required or permitted to
be  taken at any  meeting  of the  Board of  Directors  may be taken  without  a
meeting,  if a written  consent thereto is signed by all members of the Board of
Directors and such written  consent is filed with the minutes of  proceedings of
the Board of  Directors.  If the  proposed  action  need not be  approved by the
shareholders and the Articles of  Incorporation so provide,  action may be taken
by written  consent  signed by the number of directors that would be required to
take the same  action  at a  meeting  of the  Board of  Directors  at which  all
directors were present.  Such action shall be effective on the date on which the
last  signature is placed on such writing or writings,  or such other  effective
date as is set forth therein.

         Section 13.  Compensation  of Directors.  By resolution of the Board of
Directors,  each director may be paid his or her expenses, if any, of attendance
at each meeting of the Board of Directors,  and may be paid a stated amount as a
director  or a fixed  sum  for  attendance  at  each  meeting  of the  Board  of
Directors,  or both. No such payment shall  preclude a director from serving the
Corporation in any other capacity and receiving compensation therefor.



<PAGE>


         Section 14. Committees. The Board of Directors by resolution adopted by
the  affirmative  vote of a majority of the directors  present at any meeting at
which there is a quorum may designate one or more committees,  each committee to
consist of one or more directors elected by the Board of Directors, which to the
extent  provided in said  resolution  as initially  adopted,  and as  thereafter
supplemented or amended by further resolution adopted by a like vote, shall have
and may exercise,  when the Board of Directors is not in session,  the powers of
the Board of  Directors  in the  management  of the  business and affairs of the
Corporation, except action in respect to dividends to shareholders,  election of
the  principal  officers or the filing of vacancies in the Board of Directors or
committees  created  pursuant to this section.  The Board of Directors may elect
one or more of its members as alternate  members of any such  committee  who may
take the place of any absent member or members at any meeting of such committee,
urn request by the  President or upon  request by the chairman of such  meeting.
Each such committee shall fix its own rules, consistent with applicable statutes
and these Bylaws,  governing the conduct of its  activities  and shall make such
reports to the Board of  Directors of its  activities  as the Board of Directors
may  request.  The Board of  Directors  shall  establish  and  maintain an Audit
Committee and a Compensation Committee,  each of which shall consist of four (4)
members of the Board of Directors.


                                   ARTICLE IV.
                                    Officers

         Section 1. Number.  The officers of the Corporation  shall be chosen by
the  Board of  Directors  and shall  include a  President,  a  Secretary,  and a
Treasurer.  The Board of Directors may also choose one or more Vice  Presidents,
and one or more Assistant  Secretaries and Assistant  Treasurers.  Any number of
offices or  functions  of those  offices  may be held or  exercised  by the same
person.

         Section 2. Election.  The Board of Directors at its first meeting after
each regular meeting of shareholders shall choose a President, a Secretary and a
Treasurer.

         Section  3. Other  Officers  and  Agents.  The Board of  Directors  may
appoint such other officers and agents as it shall deem necessary who shall hold
their  offices for such terms and shall  exercise  such powers and perform  such
duties as shall be determined from time to time by the Board of Directors.

         Section 4.  Salaries.  The salaries of all officers of the  Corporation
shall be fixed by the Board of Directors.

         Section 5. Term of Office.  The officers of the Corporation  shall hold
office until their  successors  are chosen and qualify.  Any officer  elected or
appointed by the Board of Directors  may be removed with or without cause at any
time by the  affirmative  vote of a  majority  of the  Board of  Directors.  Any
officer may resign at any time by giving  written notice to the President or the
Secretary  of the  Corporation.  Any  vacancy  occurring  in any  office  of the
Corporation shall be filled by the Board of Directors.



<PAGE>


         Section 6. The President. Powers and Duties. The President shall be the
chief executive officer of the Corporation,  shall preside, when present, at all
meetings of the Board of  Directors  and the  shareholders,  shall have  general
active management of the business of the Corporation,  shall see that all orders
and  resolutions  of the Board of Directors  are carried into effect,  and shall
perform such other duties prescribed by the Board of Directors.  He or she shall
execute and deliver in the name of the Corporation any deeds, mortgages,  bonds,
contracts or other  instruments  pertaining to the business of the  Corporation,
except in cases in which the authority to sign and deliver is required by law to
be exercised by another person or is expressly  delegated by the Articles or the
By-laws  or the  Board  of  Directors  to some  other  officer  or  agent of the
Corporation,  and shall maintain records of and, whenever necessary, certify all
proceedings of the Board of Directors and the shareholders.

         Section 7. The Vice President.  Powers and Duties.  The Vice President,
if any, or if there  shall be more than one,  the Vice  Presidents  in the order
determined by the Board of Directors, shall, in the absence or disability of the
President, perform the duties and exercise the powers of the President and shall
perform  such other  duties and have such other powers as the Board of Directors
or the President may from time to time prescribe.

         Section 8. The Secretary. Powers and Duties. The Secretary shall attend
all meetings of the Board of Directors and all meetings of the  shareholders and
record all the  proceedings of the meetings of the  Corporation and of the Board
of Directors  in a book to be kept for that  purpose.  He or she shall give,  or
cause to be given,  notice  of all  meetings  of the  shareholders  and  special
meetings of the Board of  Directors,  and shall perform such other duties as may
be prescribed by the Board of Directors or President, under whose supervision he
or she shall be.

         Section 9.  Assistant  Secretary.  Powers  and  Duties.  The  Assistant
Secretary or, if there be more than one, the Assistant Secretaries, in the order
determined by the Board of Directors, shall, in the absence or disability of the
Secretary, perform the duties and exercise the powers of the Secretary and shall
perform  such other  duties and have such other powers as the Board of Directors
or the President may from time to time prescribe.

         Section 10. The Treasurer.  Powers and Duties.  The Treasurer  shall be
the chief financial  officer of the  Corporation.  He or she shall keep accurate
financial records for the Corporation;  deposit all money,  drafts and checks in
the name of and to the credit of the  Corporation in the banks and  depositories
designated by the Board of Directors;  endorse for deposit all notes, checks and
drafts  received by the Board of Directors,  making proper  vouchers  therefore;
disburse  corporate  funds  and  issue  checks  and  drafts  in the  name of the
Corporation,  as ordered by the Board of Directors;  and perform other duties as
prescribed by the President or the Board of Directors.

         The Treasurer shall render to the President and the Board of Directors,
whenever  requested,  an  account  of all  his or  her  transactions  and of the
financial condition of the Corporation.

         Section 11. Treasurer's Bond. If required by the Board of Directors, he
or she shall give the  Corporation  a bond (which shall be renewed every six (6)
years) in such sum and with such surety or sureties as shall be  satisfactory to
the Board of Directors for the faithful  performance of the duties of his or her
office and for the restoration to the Corporation,  in case of his or her death,
resignation,  retirement or removal from office, of all books, papers, vouchers,
money and other  property of whatever kind in his or her possession or under his
or her control belonging to the Corporation.


<PAGE>




         Section  12.  Assistant  Treasurer.  Powers and Duties.  The  Assistant
Treasurer or, if there shall be more than one, the Assistant Treasurers,  in the
order determined by the Board of Directors,  shall, in the absence or disability
of the  Treasurer,  perform the duties and exercise the powers of the  Treasurer
and shall  perform  such other duties and have such other powers as the Board of
Directors or the President may from time to time prescribe.


                                   ARTICLE V.
                              Certificates of Stock

         Section  1.  Certificates  of  Stock.  Every  holder  of  stock  in the
Corporation shall be entitled to have a certificate, signed by the President and
the  Secretary or an Assistant  Secretary of the  Corporation,  if there be one,
certifying  the  number of shares  owned by him or her in the  Corporation.  The
certificates  of stock of each  class  shall be  numbered  in the order of their
issue.

         Section 2. Facsimile Signatures. Where a certificate is signed (1) by a
transfer agent or an assistant transfer agent, or (2) by a transfer clerk acting
on  behalf  of the  Corporation  and a  registrar,  the  signature  of any  such
President,  Secretary  or  Assistant  Secretary  may be  facsimile.  In case any
officer or officers who have signed, or whose facsimile  signature or signatures
have been used on any such  certificate or  certificates  shall cease to be such
officer or officers of the Corporation  before such  certificate or certificates
have been delivered by the  Corporation,  such  certificate or certificates  may
nevertheless be adopted by the Corporation and be issued and delivered as though
the person or persons  who signed  such  certificate  or  certificates  or whose
facsimile  signature or  signatures  have been used thereon had not ceased to be
such officer or officers of the Corporation.

         Section 3. Lost or Destroyed  Certificates.  The Board of Directors may
direct  a new  certificate  or  certificates  to  be  issued  in  place  of  any
certificate or certificates  theretofore  issued by the  Corporation  alleged to
have been lost or destroyed, upon the making of an affidavit of that fact by the
person  claiming  the  certificate  of  stock  to be  lost  or  destroyed.  When
authorizing  such  issue of a new  certificate  or  certificates,  the  Board of
Directors may, in its  discretion  and as a condition  precedent to the issuance
thereof,   require  the  owner  of  such  lost  or  destroyed   certificate   or
certificates, or his or her legal representative,  to advertise the same in such
manner as it shall require and/or to give the  Corporation a bond in such sum as
it may  direct as  indemnity  against  any claim  that may be made  against  the
Corporation  with  respect  to the  certificate  alleged  to have  been  lost or
destroyed.

         Section 4. Transfers of Stock. Upon surrender to the Corporation or the
transfer agent of the  Corporation of a certificate  for shares duly endorsed or
accompanied  by proper  evidence  of  succession,  assignment  or  authority  to
transfer,  it shall be the duty of the Corporation to issue a new certificate to
the  person  entitled  thereto,  cancel  the  old  certificate  and  record  the
transaction upon its books.



<PAGE>


         Section 5. Registered  Shareholders.  The Corporation shall be entitled
to recognize  the  exclusive  right of a person  registered  on its books as the
owner of shares to receive  dividends,  and to vote as such owner,  and shall be
entitled to hold liable for calls and  assessments a person so registered on its
books as the owner of shares,  and shall not be bound to recognize any equitable
or other  claim to or  interest in such share or shares on the part of any other
person, whether or not it shall have express or other notice thereof,  except as
otherwise provided by applicable statute.


                                   ARTICLE VI.
                                 Indemnification

         The Corporation shall indemnify to the fullest extent permissible under
the provisions of Chapter 302A of the Minnesota Statutes, as amended, (as now or
hereafter  in effect)  any person  made or  threatened  to be made a party to or
witness   in  any   threatened,   pending,   or   completed   civil,   criminal,
administrative, arbitration, or investigative proceeding, including a proceeding
by or in the  right  of the  Corporation  by  reason  of the fact  that he,  his
testator  or  intestate,  is or  was a  director,  officer  or  employee  of the
Corporation,  or by reason of the fact that such director,  officer or employee,
while a director,  officer or employee of the Corporation,  is or was serving at
the  request  of the  Corporation,  or whose  duties in that  position  involved
service  as  a  director,   officer,   partner,  trustee  or  agent  of  another
organization or employee benefit plan, against all judgments,  penalties, fines,
including,  without  limitation,  excise taxes assessed  against the person with
respect to an employee  benefit  plan,  settlements,  and  reasonable  expenses,
including  attorneys' fees and  disbursements.  Nothing  contained  herein shall
affect  any  rights  to  indemnification  to which  employees  or  agents of the
Corporation  other  than  directors  and  officers  may be  entitled  under  the
provisions of Chapter 302A of the Minnesota Statutes,  as amended. Any repeal or
modification  of this  Article  VI shall be  prospective  only,  and  shall  not
adversely  affect any right to  indemnification  or  protection of a director or
officer of the Corporation existing at the time of such repeal or modification.


                                  ARTICLE VII.
                               General Provisions

         Section 1.  Dividends.  Subject  to the  provisions  of the  applicable
statute and the Articles of  Incorporation,  dividends upon the capital stock of
the  Corporation  may be  declared by the Board of  Directors  at any regular or
special  meeting,  and may be paid in cash,  in  property,  or in  shares of the
capital stock.

         Section 2. Reserves.  Before payment of any dividend,  there may be set
aside out of any funds of the  Corporation  available for dividends  such sum or
sums as the directors  from time to time, in their  absolute  discretion,  think
proper  as a  reserve  or  reserves  to meet  contingencies,  or for  equalizing
dividends,  or for repairing or maintaining any property of the Corporation,  or
for such other purposes as the directors  shall think  conducive to the interest
of the Corporation,  and the directors may modify or abolish any such reserve in
the manner in which it was created.



<PAGE>



         Section 3.  Checks.  All  checks or demands  for money and notes of the
Corporation  shall be signed by such officer or officers or such other person or
persons as the Board of Directors may from time to time designate.

         Section 4. Fiscal  Year.  The fiscal year of the  Corporation  shall be
fixed by resolution of the Board of Directors.

         Section 5. Seal. The Corporation shall not have a corporate seal.


                                  ARTICLE VIII.
                         Books and Records, Fiscal Year

         Section 1. Share  Register.  The Board of Directors of the  corporation
shall cause to be kept at its principal executive office, or at another place or
places within the United States determined by the board:

         (1)      a share  register not more than one year old,  containing  the
                  names and  addresses  of the  shareholders  and the number and
                  classes of shares held by each shareholder; and

         (2)      a record of the  dates on which  certificates  or  transaction
                  statements representing shares were issued.

         Section 2. Other Books and Records.  The Board of Directors shall cause
to be kept at its principal  executive  office,  or if its  principal  executive
office is not in Minnesota,  shall make  available at its  Minnesota  registered
office  within ten days after  receipt  by an  officer of the  corporation  of a
written demand for them made by a shareholder or other person  authorized by the
Minnesota Business Corporation Act, section 302A.46 1, originals or copies of:

         (1)      records of all proceedings of shareholders  for the last three
                  years;

         (2)      records  of all  proceedings  of the board for the last  three
                  years;

         (3)      its articles and all amendments currently in effect;

         (4)      its bylaws and all amendments currently in effect;

         (5)      financial   statements  required  by  the  Minnesota  Business
                  Corporation Act, section 302A.463 and the financial statements
                  for the most recent interim  period  prepared in the course of
                  the  operation  of the  corporation  for  distribution  to the
                  shareholders or to a governmental agency as a matter of public
                  record;

         (6)      reports made to shareholders  generally  within the last three
                  years;



<PAGE>



         (7)      a statement of the names and usual  business  addresses of its
                  directors and principal officers; and

         (8)      any  shareholder  voting or  control  agreements  of which the
                  corporation is aware.

         Section 3. Fiscal  Year.  The fiscal year of the  corporation  shall be
determined by the Board of Directors.


                                   ARTICLE IX.
                               Amendment to Bylaws

         The  Board of  Directors  may  adopt,  amend or repeal  Bylaws  for the
Corporation;  provided,  however,  that  such  power  shall  be  subject  to the
applicable  provisions of Minnesota Statutes,  Chapters 302A and the Articles of
Incorporation.


                                   ARTICLE X.
                                 Indemnification

         The  Corporation  shall  indemnify  any person made or threatened to be
made a party to a  proceeding  by  reason  of such  person's  present  or former
official capacity as director, officer, employee or agent of the Corporation, or
any other  organization which such person serves or has served at the request of
the Corporation,  against judgments, penalties, fines, settlements, and expenses
incurred  in  connection  with the  proceeding,  in the  manner  and  under  the
conditions specified in Minnesota Statutes, Section 302A.521.


                                   ARTICLE XI.
                                   Amendments

         Section 1. Amendments. The power to make, alter, amend or rescind these
Bylaws  is  vested  in the  Board  of  Directors,  subject  to the  power of the
shareholders to adopt,  amend or repeal these Bylaws, as permitted by applicable
statute.




<PAGE>



                             SECRETARY'S CERTIFICATE

         I,  Steve  Vollmer  ,  Secretary  of  MarketLink,   Inc.,  a  Minnesota
corporation  (the  "Company"),  do hereby  represent and certify that the Bylaws
attached hereto are the Company Bylaws in effect as of the date hereof and there
are no revisions or amendments thereto other than as set forth therein.



Dated:   Sept. 1, 1990               /s/ Steve Vollmer
                                    Secretary










                                AGREEMENT BETWEEN
                    NOBLE ROMAN'S, INC. AND MARKETLINK, INC.



         THIS  AGREEMENT  (the  "Agreement")  is made this 10th day of May 1995,
between Noble Roman's, Inc., an Indiana corporation  ("Roman's") and MarketLink,
Inc., a Minnesota corporation ("MarketLink")

         WHEREAS,  Roman's is in the business of providing,  among other things,
prepared food items delivered  direct to the location  specified by the consumer
in the Bloomington, Indiana metropolitan area; and

         WHEREAS,  MarketLink  is in the  business  of  providing,  among  other
things, single number telephone routing systems,  interactive telephone systems,
tracking of telephone calls and mapping of telephone activity; and

         WHEREAS,  Roman's and MarketLink  wish to provide a method for handling
telephone  calls made to a single number in the  Bloomington  area to direct the
calls to the appropriate Roman's delivery location and produce reports to assist
in the management of Roman's in operations.

         THEREFORE, it is agreed as follows:

         1. DEFINITIONS.  For the purpose of this Agreement, the following terms
shall have the following meanings assigned:

                  a. Confidential  Information:  Confidential  Information shall
                  consist of terms and conditions of this Agreement, the System,
                  MarketLink  software  and  hardware,  the  Database,  plus any
                  information furnished by one party to the other party which is
                  clearly marked as confidential.

                  b.  Database:  The Database  shall  consist of the census data
                  loaded at the time of System installation plus all information
                  derived from calls made to the System.

                  c.  Enhancements:  Enhancements  shall  include,  but  not  be
                  limited  to,  increasing  hardware  capacity,  and  modifying,
                  upgrading,  improving,  altering  or  adding  software  to the
                  System.

                  d. System: The System is made up of the hardware, software and
                  database  which,  when  combined,  will perform the  functions
                  described in Exhibit A to this Agreement.

         2.  INSTALLATION.  The single number  telephone  routing  System,  with
caller ID will be installed and operational no later than June 15, 1995,  unless
the parties agree on a later date.


<PAGE>




         3.  RESPONSIBILITIES  AND  REPRESENTATIONS.  During  the  term  of this
Agreement,  the  parties  shall have the  responsibilities  and  representations
outlined below;

                  a. MarketLink shall, at its own expense;

                           i. Provide and maintain in proper  working  order all
                           necessary  hardware  and  software  required  for the
                           operation of the System.

                           ii.  Provide a  24-hour-a-day  telephone  number  for
                           Roman's to report any  hardware or  software  failure
                           and  investigate and seek to correct such problems as
                           soon as possible.

                  b. Roman's shall pay for all  telephone  and related  charges,
                  including system site rental, if applicable.

         4. CONSIDERATION.  As consideration for the products and services being
provided  by  MarketLink  hereunder  (the  "Consideration")  Roman's  shall  pay
quarterly in advance, to MarketLink;

                  a. For the first three  years  following  installation,  Three
                  Thousand Seven Hundred Fifty Dollars  ($3,750.00) per calendar
                  quarter commencing upon completion of the installations of the
                  System.

                  b. For the  period  following  the  first  three  years  after
                  installation and terminating  eight years after  installation,
                  Nine Hundred Dollars ($900.00) per calendar quarter.

                  c.  Payment for the first  period  shall be prorated  from the
                  date of installation to the end of the next calendar quarter.

         5.  ENHANCEMENTS.  Roman's and  MarketLink  will mutually  agree on the
definition,  timing and  pricing  for any  Enhancements  to be  included  in the
System,  except that Roman's may,  upon  providing  MarketLink  with three weeks
prior  notice and  payment  of Five  Hundred  Dollars  ($500.00),  increase  the
capacity of the System from six to eight telephone ports.

         6. TERM. The term of this Agreement shall be for eight (8) years.

         7. CONFIDENTIALITY.  Confidential Information shall not be disclosed by
either party to third persons  without the other party's prior written  consent.
The  parties  shall  exercise  at  least  the  same  degree  of  care  with  the
Confidential  Information  obtained from the other as they normally  exercise in
preserving  their own  Confidential  Information of the same or similar  nature.
Upon  termination of this Agreement,  each party shall,  upon the request of the
other,  return  without  change  all  copies  of  any  Confidential  Information
disclosed  or  provided to it by the other  party.  The  obligations  under this
paragraph  shall  indefinitely  survive the  termination or cancellation of this
Agreement.



<PAGE>



         8.  OWNERSHIP.  During  the  initial  three  years  of this  Agreement,
MarketLink  shall  retain all right,  title and interest to the hardware and any
Enhancements,  inventions, discoveries,  improvements, upgrades and alterations,
the software,  and all other intellectual  property developed in connection with
the development, trial or implementation of the System. At the conclusion of the
initial  three  year  period  ownership  of the System in use at that time shall
transfer from MarketLink to Roman's.  Notwithstanding the foregoing,  during the
term of this Agreement and thereafter, Roman's and MarketLink jointly retain all
right,  title and interest to the Database  and any  improvements,  upgrades and
alterations thereof.

         9. ASSIGNMENT. Either party may assign this Agreement to a wholly-owned
subsidiary parent corporation or any of its parent's  wholly-owned  subsidiaries
without the consent of the other party,  provided that the assigning party shall
remain  liable for and will  guarantee  its  assignee's  performance,  including
payment of all monies, under this Agreement. Subject to these restrictions,  the
provisions of this  Agreement  shall be binding upon and inure to the benefit of
the parties and their permitted  assigns.  No other assignment of this Agreement
shall be  permitted  without the express  written  consent of the  non-assigning
party.

         10. FORCE  MAJEURE.  Neither  party nor its  affiliates,  subsidiaries,
subcontractors,  parent  corporation  or  any  of  its  parent's  affiliates  or
subsidiaries shall be liable in any way for delay, failure in performance,  loss
or damage  due to force  majeure  conditions  beyond  such  parties'  reasonable
control,  including but not limited to fire, strike, embargo,  explosion,  power
blackout,  earthquake,  volcanic action, flood, war, water, the elements,  labor
disputes,  civil or military authority,  acts of God, public enemy, inability to
secure raw  materials,  inability  to secure  products,  or acts or omissions of
carriers.

         11.  OTHER  EVENTS  OUTSIDE  PARTIES  CONTROL.  Neither  party  nor its
affiliates,  subsidiaries,  subcontractors,  parent  corporation  or  any of its
parent's  affiliates  or  subsidiaries,  if any,  shall be liable in any way for
delay,  failure,  in performance,  loss or damage due to other conditions beyond
such parties' reasonable control,  including, but not limited to, telephone line
outage or any acts or  omissions  of  telephone  companies  or public  utilities
commissions.

         12.  DEFAULT.  Upon any breach or default by a party to this  Agreement
the other  party  shall  notify  such party of the breach or default in writing.
Failure of the party in breach or default to cure such breach or default  within
thirty (30) days after the effective date of such notice shall entitle the other
party to terminate its own performance of this Agreement and exercise any or all
remedies available to it at law or in equity.

         13. NOTICES. All notices required by this Agreement shall be in writing
and shall be sent by  overnight  delivery  or  certified  mail,  return  receipt
requested, prepaid and addressed as follows

                  To MarketLink:       MarketLink, Inc.
                                       Attn:  President & CEO
                                       10340 Viking Drive, Suite 150
                                       Eden Prairie, MN 55344


<PAGE>




                  To Roman's:          Noble Roman's, Inc.
                                       Attn:  Scott Mobley
                                       1 Virginia Avenue, Suite 800
                                       Indianapolis, IN 46204

Notices  shall be  effective  upon  receipt  or three  (3) days  after  mailing,
whichever occurs earlier.  Each party is responsible for reporting,  in writing,
any change of address.

         15.  WAIVER.  No  consent  or waiver by either  party of any  breach or
default by the other party under this Agreement  shall be effective  unless such
consent  or  waiver  is  set  forth  in  a  written  instrument  signed  by  the
non-breaching  party.  The  failure of a party to enforce at any time any of the
provisions of this Agreement  shall in no way be construed to be a waiver of any
such  provision,  nor in any way shall it affect the validity of this Agreement,
or any  part  hereof,  or the  right  of any  party to  enforce  each and  every
provision  hereof. No waiver of any breach of this Agreement shall be held to be
a waiver of any other or subsequent breach hereunder.

         16.  SURVIVAL.  The  provisions  of  Sections  7, 8, 22,  23, 24 and 25
hereunder,  and any other  provision of this Agreement  which,  by its sense and
context,  is intended to survive  performance by either or both parties shall so
survive the completion, termination, or cancellation of this Agreement.

         17.  SEVERABILITY.  In case any one or more of the  provisions  of this
Agreement shall, for any reason, be held by a court of competent jurisdiction to
be  invalid,  illegal,  or  unenforceable  in  any  response,  such  invalidity,
illegality,  or  unenforceability  shall not affect any other  provision of this
Agreement.  Such provision or provisions shall be ineffective only to the extent
of such invalidity,  illegality,  or unenforceability  without  invalidating the
remainder of such provision or provisions or any of the remaining  provisions of
this Agreement.  This Agreement shall he construed as if such invalid,  illegal,
or unenforceable provision or provisions had never been contained herein, unless
the  deletion of such  provision or  provisions  would result in such a material
change as to cause performance by a party to be unreasonable,  in which case the
parties shall negotiate a reasonable replacement.

         18. SECTION  HEADINGS.  The headings of the sections  hereunder are for
convenience  only and are not intended to be part of or to affect the meaning or
interpretation of this Agreement.

         19.    AMENDMENTS,    MODIFICATIONS   AND   SUPPLEMENTS.    Amendments,
modifications,  supplements  or changes to this Agreement must be in writing and
signed  by a duly  authorized  representative  of the  party  against  whom such
amendments, modifications supplements or changes are being enforced.

         20.  GOVERNING LAW. This Agreement shall be governed by the laws of the
State of Minnesota.



<PAGE>


         21.  ENTIRE  AGREEMENT.  The terms  and  conditions  of this  Agreement
constitute  the entire  agreement  and  understanding  between the parties  with
respect  to the  subject  matter  hereof.  Prior  written  or  oral  agreements,
proposals or understandings  between the parties on the same or related subjects
are hereby  superseded  and  replaced  in all  respects  by the terms  contained
herein.

         22. WARRANTY.  MARKETLINK'S  OBLIGATIONS  UNDER THIS AGREEMENT SHALL DE
VALID AND ENFORCEABLE  ONLY IF THE SYSTEM IS USED IN THE WAY AND FOR THE PURPOSE
CONTEMPLATED BY THE PARTIES HERETO.  ROMAN'S SHALL BE SOLELY RESPONSIBLE FOR ANY
AND ALL COSTS MADE NECESSARY BY ANY OTHER USE OF THE SYSTEM,  INCLUDING COSTS OF
MAINTENANCE OR REPAIRS RESULTING THEREFROM, UNLESS SAID USE AND ASSOCIATED COSTS
ARE MUTUALLY AGREED TO IN WRITING BY ROMAN'S AND MARKETLINK,  IN WHICH CASE SAID
COSTS SHALL BE SHARED EQUALLY.

         23. OTHER WARRANTIES.  EXCEPT AS OTHERWISE  PROVIDED HEREIN, NO EXPRESS
OR IMPLIED  WARRANTY IS MADE WITH RESPECT TO THE PROGRAM OR GOODS OR SERVICES TO
BE SUPPLIED BY MARKETLINK OR ITS SUBSIDIARIES, INCLUDING WITHOUT LIMITATION, ANY
IMPLIED  WARRANTY  OF  MERCHANTABILITY  NOR FITNESS  FOR A  PARTICULAR  PURPOSE.
MARKETLINK  DOES NOT  WARRANT  THE  ECONOMIC  RESULTS OF ANY PROGRAM OR SERVICES
IMPLEMENTED BY ROMAN'S HEREUNDER.

         24. LIMITATION ON LIABILITIES.  EXCEPT AS EXPRESSLY PROVIDED ABOVE, THE
TOTAL LIABILITY, IF ANY, OF MARKETLINK AND ITS SUBSIDIARIES,  INCLUDING, BUT NOT
LIMITED  TO  LIABILITY  ARISING  OUT OF  CONTRACT,  TORT,  BREACH  OF  WARRANTY,
INFRINGEMENT  OR  OTHERWISE  SHALL NOT IN ANY EVENT EXCEED  FORTY-FIVE  THOUSAND
DOLLARS  ($45,000).  NEITHER PARTY SHALL BE LIABLE FOR LOSS OF PROFITS,  LOSS OR
INACCURACY OF DATA OR INDIRECT,  SPECIAL,  INCIDENTAL OR CONSEQUENTIAL  DAMAGES,
EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE  POSSIBILITY OF SUCH DAMAGES,  UNLESS
THE DAMAGE ARISES OUT OF MARKETLINK'S INTENTIONAL OR WILLFUL ACTS.

         25. INDEMNIFICATION. Each party (the "Indemnifier") shall indemnify and
hold  harmless the other party (the  "Indemnifiee")  from and against (and shall
reimburse the Indemnifiee on demand for) any and all actual  expenses,  damages,
costs, losses and obligations,  and liabilities incurred by the Indemnifiee,  or
any of its  affiliated  companies  agents,  employees or other related  parties,
incurred  by the  indemnifiee  as a  result  of the  acts  or  omissions  of the
indemnifier under this Agreement,  including, but not limited to actions arising
out of the use of any  information,  and any and  all  claims,  actions,  suits,
proceedings, demands, assessments, penalties, obligations, judgments, costs, and
reasonable legal and other expenses incident to any of the foregoing or incurred
in  investigating,  defending  or  attempting  to avoid the same,  opposing  the
imposition thereof or in enforcing this indemnity.



<PAGE>


         26. AUTHORITY.  Roman's and MarketLink hereby agree that this Agreement
when executed and delivered by the parties  hereto,  will constitute a valid and
legally binding  obligation of such parties,  enforceable in accordance with its
terms, subject to laws of general application relating to bankruptcy, insolvency
and the  relief of  debtors  and rules of law  governing  specific  performance,
injunctive relief or other equitable remedies.  Furthermore, each of the parties
hereto hereby  represent that they have the due and valid authority  required to
execute and carry out the terms and conditions contained herein.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed by their duly authorized  officers or representatives  the day and year
above written.



                                    MARKETLINK, INC.


                                    By
                                    Its



                                    NOBLE ROMAN'S


                                    By
                                    Its





                                AGREEMENT BETWEEN
                    NOBLE ROMAN'S, INC. AND MARKETLINK, INC.



         THIS  AGREEMENT  (the  "Agreement")  is made this 10th day of May, 1995
between Noble Roman's, Inc., an Indiana corporation  ("Roman's") and MarketLink,
Inc., a Minnesota corporation ("MarketLink").

         WHEREAS,  Roman's is in the business of providing,  among other things,
prepared food items delivered  direct to the location  specified by the consumer
in the South Bend, Indiana metropolitan area; and

         WHEREAS,  MarketLink  is in the  business  of  providing,  among  other
things, single number telephone routing systems,  interactive telephone systems,
tracking of telephone calls and mapping of telephone activity; and

         WHEREAS,  Roman's and MarketLink  wish to provide a method for handling
telephone  calls  made to a single  number in the South  Bend area to direct the
calls to the appropriate Roman's delivery location and produce reports to assist
in the management of Roman's in operations.

         THEREFORE, it is agreed as follows:

         1. DEFINITIONS.  For the purpose of this Agreement, the following terms
shall have the following meanings assigned:

                  a. Confidential  Information:  Confidential  Information shall
                  consist of terms and conditions of this Agreement, the System,
                  MarketLink  software  and  hardware,  the  Database,  plus any
                  information furnished by one party to the other party which is
                  clearly marked as confidential.

                  b.  Database:  The Database  shall  consist of the census data
                  loaded at the time of System installation plus all information
                  derived from calls made to the System.

                  c.  Enhancements:  Enhancements  shall  include,  but  not  be
                  limited  to,  increasing  hardware  capacity,  and  modifying,
                  upgrading,  improving,  altering  or  adding  software  to the
                  System.

                  d. System: The System is made up of the hardware, software and
                  database  which,  when  combined,  will perform the  functions
                  described in Exhibit A to this Agreement.

         2.  INSTALLATION.  The single number  telephone  routing  System,  with
caller ID will be installed and operational no later than June 15, 1995,  unless
the parties agree on a later date.


<PAGE>




         3.  RESPONSIBILITIES  AND  REPRESENTATIONS.  During  the  term  of this
Agreement,  the  parties  shall have the  responsibilities  and  representations
outlined below

                  a. MarketLink shall, at its own expense.

                           i. Provide and maintain in proper  working  order all
                           necessary  hardware  and  software  required  for the
                           operation of the System

                           ii.  Provide a  24-hour-a-day  telephone  number  for
                           Roman's to report any  hardware or  software  failure
                           and  investigate and seek to correct such problems as
                           soon as possible

                  b. Roman's shall pay for all  telephone  and related  charges,
                  including system site rental, if applicable

         4. CONSIDERATION.  As consideration for the products and services being
provided  by  MarketLink  hereunder  (the  "Consideration")  Roman's  shall  pay
quarterly, in advance, to MarketLink;

                  a. For the first three  years  following  installation,  Three
                  Thousand Seven Hundred Fifty Dollars  ($3,750.00) per calendar
                  quarter commencing upon completion of the installations of the
                  System.

                  b. For the  period  following  the  first  three  years  after
                  installation and terminating  eight years after  installation,
                  Nine Hundred Dollars ($900.00) per calendar quarter.

                  c.  Payment for the first  period  shall be prorated  from the
                  date of installation to the end of the next calendar quarter.

         5.  ENHANCEMENTS.  Roman's and  MarketLink  will mutually  agree on the
definition,  timing and  pricing  for any  Enhancements  to be  included  in the
System,  except that Roman's may,  upon  providing  MarketLink  with three weeks
prior  notice and  payment  of Five  Hundred  Dollars  ($500.00),  increase  the
capacity of the System from six to eight telephone ports.

         6. TERM. The term of this Agreement shall be for eight (8) years.

         7. CONFIDENTIALITY.  Confidential Information shall not be disclosed by
either party to third persons  without the other party's prior written  consent.
The  parties  shall  exercise  at  least  the  same  degree  of  care  with  the
Confidential  Information  obtained from the other as they normally  exercise in
preserving  their own  Confidential  Information of the same or similar  nature.
Upon  termination  of this  Agreement,  each party shall upon the request of the
other return without change all copies of any Confidential Information disclosed
or provided to it by the other party. The obligations under this paragraph shall
indefinitely survive the termination or cancellation of this Agreement.



<PAGE>



         8.  OWNERSHIP.  During  the  initial  three  years  of this  Agreement,
MarketLink shall retain all right,  title and interest to the hardware,  and any
Enhancements,  inventions discoveries,  improvements,  upgrades and alterations,
the software,  and all other intellectual  property developed in connection with
the development,  trial or implementation of the System at the conclusion of the
initial  three  year  period  ownership  of the System in use at that time shall
transfer from MarketLink to Roman's.  Notwithstanding the foregoing,  during the
term of this Agreement and thereafter. Roman's and MarketLink jointly retain all
right,  title and interest to the Database  and any  improvements,  upgrades and
alterations thereof

         9. ASSIGNMENT. Either party may assign this Agreement to a wholly-owned
subsidiary,  parent corporation or any of its parent's wholly-owned subsidiaries
without the consent of the other party,  provided that the assigning party shall
remain  liable for and will  guarantee  its  assignee's  performance,  including
payment of all monies, under this Agreement. Subject to these restrictions,  the
provisions of this  Agreement  shall be binding upon and inure to the benefit of
the parties and their permitted  assigns.  No other assignment of this Agreement
shall be  permitted  without the express  written  consent of the  non-assigning
party.

         10. FORCE  MAJEURE.  Neither  party nor its  affiliates,  subsidiaries,
subcontractors,  parent  corporation  or  any  of  its  parent's  affiliates  or
subsidiaries shall be liable in any way for delay, failure in performance,  loss
or damage  due to Force  majeure  conditions  beyond  such  parties'  reasonable
control,  including but not limited to fire, strike, embargo,  explosion,  power
blackout,  earthquake,  volcanic action, flood, war, water, the elements,  labor
disputes,  civil or military authority,  acts of God, public enemy, inability to
secure raw  materials,  inability  to secure  products,  or acts or omissions of
carriers.

         11.  OTHER  EVENTS  OUTSIDE  PARTIES  CONTROL.  Neither  party  nor its
affiliates,  subsidiaries,  subcontractors,  parent  corporation  or  any of its
parent's  affiliates  or  subsidiaries,  if any,  shall be liable in any way for
delay,  failure,  in performance,  loss or damage due to other conditions beyond
such parties' reasonable control,  including, but not limited to, telephone line
outage or any acts or  omissions  of  telephone  companies  or public  utilities
commissions.

         12.  DEFAULT.  Upon any breach or default by a party to this Agreement,
the other  party  shall  notify  such party of the breach or default in writing.
Failure of the party in breach or default to cure such breach or default  within
thirty (30) days after the effective date of such notice shall entitle the other
party to terminate its own performance of this Agreement and exercise any or all
remedies available to it at law or equity.



<PAGE>



         13.  NOTICES.  All notices  required by this Agreement shall be writing
and shall be sent by  overnight  delivery  or  certified  mail,  return  receipt
requested prepaid and addressed as follows:

         To MarketLink:             MarketLink, Inc
                                    Att:  President & CEO
                                    10340 Viking Drive, Suite 150
                                    Eden Prairie, MN 55344

         To Roman's:                Noble Roman's, Inc
                                    Att:  Scott Mobley
                                    1 Virginia Avenue, Suite 800
                                    Indianapolis, IN 46204

Notices  shall be  effective  upon  receipt  or three  (3) days  after  mailing,
whichever occurs earlier.  Each party is responsible for reporting,  in writing,
any change of address.

         15.  WAIVER.  No  consent  or waiver by either  party of any  breach or
default by the other party under this Agreement  shall be effective  unless such
consent  or  waiver  is  set  forth  in  a  written  instrument  signed  by  the
non-breaching  party.  The  failure of a party to enforce at any time any of the
provisions of this Agreement  shall in no way be construed to be a waiver of any
such  provision,  nor in any way shall it affect the validity of this Agreement,
or any  part  hereof,  or the  right  of any  party to  enforce  each and  every
provision  hereof. No waiver of any breach of this Agreement shall be held to be
a waiver of any other or subsequent breach hereunder.

         16.  SURVIVAL.  The  provisions  of  Sections  7, 8, 22,  23, 24 and 25
hereunder,  and any other  provision of this Agreement  which,  by its sense and
context,  is intended to survive  performance by either or both parties shall so
survive the completion, termination, or cancellation of this Agreement.

         17.  Severability.  In case any one or more of the  provisions  of this
Agreement shall, for any reason, be held by a court of competent jurisdiction to
be  invalid,  illegal,  or  unenforceable  in  any  response,  such  invalidity,
illegality,  or  unenforceability  shall not affect any other  provision of this
Agreement.  Such provision or provisions shall be ineffective only to the extent
of such invalidity,  illegality,  or unenforceability  without  invalidating the
remainder of such provision or provisions or ally of the remaining provisions of
this Agreement.  This Agreement shall be construed as if such invalid,  illegal,
or unenforceable provision or provisions had never been contained herein, unless
the  deletion of such  provision or  provisions  would result in such a material
change as to cause performance by a party to be unreasonable,  in which case the
parties shall negotiate a reasonable replacement.

         18. SECTION  HEADINGS.  The headings of the sections  hereunder are for
convenience  only and are not intended to be part of or to affect the meaning or
interpretation of this Agreement.



<PAGE>



         19.    AMENDMENTS,    MODIFICATIONS   AND   SUPPLEMENTS.    Amendments,
modifications,  supplements  or changes to this Agreement must be in writing and
signed  by a duly  authorized  representative  of the  party  against  whom such
amendments, modifications, supplements or changes are being enforced.

         20.  GOVERNING LAW. This Agreement shall be governed by the laws of the
State of Minnesota.

         21.  ENTIRE  AGREEMENT.  The terms  and  conditions  of this  Agreement
constitute  the entire  agreement  and  understanding  between the parties  with
respect  to the  subject  matter  hereof.  Prior  written  or  oral  agreements,
proposals or understandings  between the parties on the same or related subjects
are hereby  superseded  and  replaced  in all  respects  by the terms  contained
herein.

         22. WARRANTY.  MARKETLINK'S  OBLIGATIONS  UNDER THIS AGREEMENT SHALL BE
VALID AND ENFORCEABLE  ONLY IF THE SYSTEM IS USED IN THE WAY AND FOR THE PURPOSE
CONTEMPLATED BY THE PARTIES HERETO.  ROMAN'S SHALL BE SOLELY RESPONSIBLE FOR ANY
AND ALL COSTS MADE NECESSARY BY ANY OTHER USE OF THE SYSTEM,  INCLUDING COSTS OF
MAINTENANCE OR REPAIRS RESULTING THEREFROM. UNLESS SAID USE AND ASSOCIATED COSTS
ARE MUTUALLY AGREED TO IN WRITING BY ROMAN'S AND MARKETLINK,  IN WHICH CASE SAID
COSTS SHALL BE SHARED EQUALLY.

         23. OTHER WARRANTIES.  EXCEPT AS OTHERWISE  PROVIDED HEREIN. NO EXPRESS
OR IMPLIED  WARRANTY IS MADE WITH RESPECT TO THE PROGRAM OR GOODS OR SERVICES TO
BE SUPPLIED BY MARKETLINK OR ITS SUBSIDIARIES,  INCLUDING WITHOUT LIMITATION ANY
IMPLIED  WARRANTY  OF  MERCHANTABILITY  NOR FITNESS  FOR A  PARTICULAR  PURPOSE.
MARKETLINK  DOES NOT  WARRANT  THE  ECONOMIC  RESULTS OF ANY PROGRAM OR SERVICES
IMPLEMENTED BY ROMAN'S HEREUNDER.

         24. LIMITATION ON LIABILITIES.  EXCEPT AS EXPRESSLY PROVIDED ABOVE, THE
TOTAL LIABILITY,  IF ANY, OF MARKETLINK AND ITS SUBSIDIARIES,  INCLUDING BUT NOT
LIMITED  TO  LIABILITY  ARISING  OUT OF  CONTRACT,  TORT,  BREACH  OF  WARRANTY.
INFRINGEMENT  OR  OTHERWISE  SHALL NOT IN ANY EVENT EXCEED  FORTY-FIVE  THOUSAND
DOLLARS  ($45,000).  NEITHER PARTY SHALL BE LIABLE FOR LOSS OF PROFITS,  LOSS OR
INACCURACY OF DATA, OR INDIRECT,  SPECIAL,  INCIDENTAL OR CONSEQUENTIAL DAMAGES,
EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE  POSSIBILITY OF SUCH DAMAGES,  UNLESS
THE DAMAGE  ARISES OUT OF  MARKETLINK'S  BREACH OF  CONFIDENTIALITY  OBLIGATIONS
HEREIN OR MARKETLINK'S INTENTIONAL OR WILLFUL ACTS.



<PAGE>

         25. INDEMNIFICATION. Each party (the "Indemnifier") shall indemnify and
hold  harmless the other party (the  "Indemnifiee")  from and against (and shall
reimburse the Indemnifiee on demand for) any and all actual  expenses,  damages,
costs, losses, obligations,  and liabilities incurred by the Indemnifiee, or any
of its  affiliated  companies,  agents,  employees  or  other  related  parties,
incurred  by the  indemnifiee  as a  result  of the  acts  or  omissions  of the
indemnifier under this Agreement, including, but not limited to, actions arising
out of the  use of any  information  and any and  all  claims,  actions,  suits,
proceedings, demands, assessments, penalties, obligations, judgments, costs, and
reasonable legal and other expenses incident to any of the foregoing or incurred
in  investigating,  defending  or  attempting  to avoid the same,  opposing  the
imposition thereof or in enforcing this indemnity.

         26. AUTHORITY. Roman's and MarketLink hereby agree that this Agreement,
when executed and delivered by the parties  hereto,  will constitute a valid and
legally binding  obligation of such parties,  enforceable in accordance with its
terms, subject to laws of general application relating to bankruptcy, insolvency
and the  relief of  debtors  and  rules of law  governing  specific  performance
injunctive relief or other equitable remedies.  Furthermore, each of the parties
hereto hereby  represent that they have the due and valid authority  required to
execute and carry out the terms and conditions contained herein.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed by their duly authorized  officers or representatives  the day and year
above written.

                                       MARKETLINK, INC.



                                       By:
                                       Its:


                                       NOBLE ROMAN'S


                                       By:
                                       Its:




                                AGREEMENT BETWEEN
                    NOBLE ROMAN'S, INC. AND MARKETLINK, INC.



         THIS  AGREEMENT  (the  "Agreement")  is made this 10th day of May 1995,
between Noble Roman's, Inc., an Indiana corporation ("Roman's") and Market Link,
Inc., a Minnesota corporation ("MarketLink")

         WHEREAS,  Roman's is in the business of providing,  among other things.
prepared food items delivered  direct to the location  specified by the consumer
in the Evansville, Indiana metropolitan area; and

         WHEREAS,  MarketLink  is in the  business  of  providing,  among  other
things, single number telephone routing systems,  interactive telephone systems,
tracking of telephone calls and mapping of telephone activity; and

         WHEREAS,  Roman's and MarketLink  wish to provide a method for handling
telephone  calls made to a single  number in the  Evansville  area to direct the
calls to the appropriate Roman's delivery location and produce reports to assist
in the management of Roman's in operations.

         THEREFORE, it is agreed as follows:

         1. DEFINITIONS.  For the purpose of this Agreement, the following terms
shall have the following meanings assigned:

                  a. Confidential  Information:  Confidential  Information shall
                  consist of terms and conditions of this Agreement, the System,
                  MarketLink  software  and  hardware,  the  Database,  plus any
                  information furnished by one party to the other party which is
                  clearly marked as confidential.

                  b.  Database:  The Database  shall  consist of the census data
                  loaded at the time of System installation plus all information
                  derived from calls made to the System.

                  c.  Enhancements:  Enhancements  shall  include,  but  not  be
                  limited  to.  increasing  hardware  capacity.  and  modifying.
                  upgrading.  improving.  altering  or  adding  software  to the
                  System.

                  d. System: The System is made up of the hardware, software and
                  database  which,  when  combined,  will perform the  functions
                  described in Exhibit A to this Agreement.

         2.  INSTALLATION.  The single number  telephone  routing  System,  with
caller ID will be installed and  operational  no later than June 15, 1995 unless
the parties agree on a later date.


<PAGE>




         3.  RESPONSIBILITIES  AND  REPRESENTATIONS.  During  the  term  of this
Agreement  the  parties  shall  have the  responsibilities  and  representations
outlined below.

                  a. MarketLink shall, at its own expense.

                           i. Provide and maintain in proper  working  order all
                           necessary  hardware  and  software  required  for the
                           operation of the System

                           ii.  Provide a  24-hour-a-day  telephone  number  for
                           Roman's to report any  hardware or  software  failure
                           and  investigate and seek to correct such problems as
                           soon as possible.

                  b. Roman's shall pay for all  telephone  and related  charges,
                  including system site rental if applicable.

         4. CONSIDERATION.  As consideration for the products and services being
provided  by  MarketLink  hereunder  (the  "Consideration")  Roman's  shall  pay
quarterly. in advance, to MarketLink;

                  a. For the first three  years  following  installation,  Three
                  Thousand Seven Hundred Fifty Dollars  ($3,750.00) per calendar
                  quarter commencing upon completion of the installations of the
                  System.

                  b. For the  period  following  the  first  three  years  after
                  installation and terminating  eight years after  installation,
                  Nine Hundred Dollars ($900.00) per calendar quarter.

                  c.  Payment for the first  period  shall be prorated  from the
                  date of installation to the end of the next calendar quarter.

         5.  ENHANCEMENTS.  Roman's and  MarketLink  will mutually  agree on the
definition,  timing and  pricing  for any  Enhancements  to be  included  in the
System,  except that Roman's may,  upon  providing  MarketLink  with three weeks
prior  notice and  payment  of Five  Hundred  Dollars  ($500.00),  increase  the
capacity of the System from six to eight telephone ports.

         6. TERM. The term of this Agreement shall be for eight (8) years.

         7. CONFIDENTIALITY.  Confidential Information shall not be disclosed by
either party to third persons  without the other party's prior written  consent.
The  parties  shall  exercise  at  least  the  same  degree  of  care  with  the
Confidential  Information  obtained from the other as they normally  exercise in
preserving  their own  Confidential  Information of the same or similar  nature.
Upon  termination  of this  Agreement,  each party shall upon the request of the
other,  return  without  change  all  copies  of  any  Confidential  Information
disclosed  or  provided to it by the other  party.  The  obligations  under this
paragraph  shall  indefinitely  survive the  termination or cancellation of this
Agreement.


<PAGE>




         8.  OWNERSHIP.  During  the  initial  three  years  of this  Agreement,
MarketLink shall retain all right,  title and interest to the hardware,  and any
Enhancements,  inventions, discoveries,  improvements, upgrades and alterations,
the software,  and all other intellectual  property developed in connection with
the development, trial or implementation of the System. At the conclusion of the
initial  three  year  period  ownership  of the System in use at that time shall
transfer from MarketLink to Roman's.  Notwithstanding the foregoing,  during the
term of this Agreement and thereafter, Roman's and MarketLink jointly retain all
right,  title and interest to the Database  and any  improvements,  upgrades and
alterations thereof.

         9 ASSIGNMENT.  Either party may assign this Agreement to a wholly-owned
subsidiary,  parent corporation or any of its parent's wholly-owned subsidiaries
without the consent of the other party,  provided that the assigning party shall
remain  liable for and will  guarantee  its  assignee's  performance,  including
payment of all monies, under this Agreement. Subject to these restrictions,  the
provisions of this  Agreement  shall be binding upon and inure to the benefit of
the parties and their permitted  assigns.  No other assignment of this Agreement
shall be  permitted  without the express  written  consent of the  non-assigning
party.

         1O FORCE  MAJEURE.  Neither  party  nor its  affiliates,  subsidiaries,
subcontractors,  parent  corporation  or  any  of  its  parent's  affiliates  or
subsidiaries shall be liable in any way for delay, failure in performance,  loss
or damage  due to force  majeure  conditions  beyond  such  parties'  reasonable
control,  including but not limited to fire, strike, embargo,  explosion,  power
blackout,  earthquake,  volcanic action, flood, war, water, the elements,  labor
disputes,  civil or military authority,  acts of God, public enemy, inability to
secure raw  materials,  inability  to secure  products,  or acts or omissions of
carriers.

         11.  OTHER  EVENTS  OUTSIDE  PARTIES  CONTROL.  Neither  party  nor its
affiliates,  subsidiaries,  subcontractors,  parent  corporation  or  any of its
parent's  affiliates  or  subsidiaries,  if any,  shall be liable in any way for
delay,  failure,  in performance,  loss or damage due to other conditions beyond
such parties' reasonable control,  including, but not limited to, telephone line
outage or any acts or  omissions  of  telephone  companies  or public  utilities
commissions.


         12.  DEFAULT.  Upon any breach or default by a party to this Agreement,
the other  party  shall  notify  such party of the breach or default in writing.
Failure of the party in breach or default to cure such breach or default  within
thirty (30) days after the effective date of such notice shall entitle the other
party to terminate its own performance of this Agreement and exercise any or all
remedies available to it at law or in equity.

         13. NOTICES. All notices required by this Agreement shall be in writing
and shall be sent by  overnight  delivery  or  certified  mail,  return  receipt
requested prepaid and addressed as follows:

                  To MarketLink:            MarketLink, Inc
                                            Att: President & CEO
                                            10340 Viking Drive, Suite 150
                                            Eden Prairie, MN 55344
<PAGE>

                  To Roman's:               Noble Roman's, Inc
                                            Att: Scott Mobley
                                            1 Virginia Avenue, Suite 800
                                            Indianapolis, IN 46204

Notices  shall be  effective  upon  receipt  or three  (3) days  after  mailing,
whichever occurs earlier.  Each party is responsible for reporting,  in writing,
any change of address.

         15.  WAIVER.  No  consent  or waiver by either  party of any  breach or
default by the other party under this Agreement  shall be effective  unless such
consent  or  waiver  is  set  forth  in  a  written  instrument  signed  by  the
non-breaching  party.  The  failure of a party to enforce at any time any of the
provisions of this Agreement  shall in no way be construed to be a waiver of any
such  provision,  nor in any way shall it affect the validity of this Agreement,
or any part hereof or the right of any party to enforce each and every provision
hereof.  No waiver of any breach of this Agreement  shall be held to be a waiver
of any other or subsequent breach hereunder.

         16.  SURVIVAL.  The  provisions  of  Sections  7, 8, 22,  23, 24 and 25
hereunder,  and any other  provision of this Agreement  which,  by its sense and
context,  is intended to survive  performance by either or both parties shall so
survive the completion, termination, or cancellation of this Agreement.

         17.  SEVERABILITY.  In case any one or more of the  provisions  of this
Agreement shall, for any reason, be held by a court of competent jurisdiction to
be  invalid,  illegal,  or  unenforceable  in  any  response,  such  invalidity,
illegality,  or  unenforceability  shall not affect any other  provision of this
Agreement.  Such provision or provisions shall be ineffective only to the extent
of such invalidity,  illegality,  or unenforceability  without  invalidating the
remainder of such provision or provisions or any of the remaining  provisions of
this Agreement.  This Agreement shall be construed as if such invalid,  illegal,
or unenforceable provision or provisions had never been contained herein, unless
the  deletion of such  provision or  provisions  would result in such a material
change as to cause performance by a party to be unreasonable,  in which case the
parties shall negotiate a reasonable replacement.

         18. SECTION  HEADINGS.  The headings of the sections  hereunder are for
convenience  only and are not intended to be part of or to affect the meaning or
interpretation of this Agreement.

         19.    AMENDMENTS,    MODIFICATIONS   AND   SUPPLEMENTS.    Amendments,
modifications,  supplements  or changes to this Agreement must be in writing and
signed  by a duly  authorized  representative  of the  party  against  whom such
amendments, modifications, supplements or changes are being enforced.

         20.  GOVERNING LAW. This Agreement shall be governed by the laws of the
State of Minnesota.



<PAGE>



         2l.  ENTIRE  AGREEMENT.  The terms  and  conditions  of this  Agreement
constitute  the entire  agreement  and  understanding  between the parties  with
respect  to the  subject  matter  hereof.  Prior  written  or  oral  agreements,
proposals or understandings  between the parties on the same or related subjects
are hereby  superseded  and  replaced  in all  respects  by the terms  contained
herein.

         22. WARRANTY.  MARKETLINK'S  OBLIGATIONS  UNDER THIS AGREEMENT SHALL BE
VALID AND ENFORCEABLE  ONLY IF THE SYSTEM IS USED IN THE WAY AND FOR THE PURPOSE
CONTEMPLATED BY THE PARTIES HERETO.  ROMAN'S SHALL BE SOLELY RESPONSIBLE FOR ANY
AND ALL COSTS MADE NECESSARY BY ANY OTHER USE OF THE SYSTEM,  INCLUDING COSTS OF
MAINTENANCE OR REPAIRS RESULTING THEREFROM, UNLESS SAID USE AND ASSOCIATED COSTS
ARE MUTUALLY AGREED TO IN WRITING BY ROMAN'S AND MARKETLINK,  IN WHICH CASE SAID
COSTS SHALL BE SHARED EQUALLY.

         23. OTHER WARRANTIES.  EXCEPT AS OTHERWISE  PROVIDED HEREIN, NO EXPRESS
OR IMPLIED  WARRANTY IS MADE WITH RESPECT TO THE PROGRAM OR GOODS OR SERVICES TO
BE SUPPLIED BY MARKETLINK OR ITS SUBSIDIARIES,  INCLUDING WITHOUT LIMITATION ANY
IMPLIED  WARRANTY  OF  MERCHANTABILITY  NOR FITNESS  FOR A  PARTICULAR  PURPOSE.
MARKETLINK  DOES NOT  WARRANT  THE  ECONOMIC  RESULTS OF ANY PROGRAM OR SERVICES
IMPLEMENTED BY ROMAN'S HEREUNDER.

         24. LIMITATION ON LIABILITIES.  EXCEPT AS EXPRESSLY PROVIDED ABOVE, THE
TOTAL LIABILITY,  IF ANY, OF MARKETLINK AND ITS SUBSIDIARIES,  INCLUDING BUT NOT
LIMITED  TO  LIABILITY  ARISING  0UT OF  CONTRACT,  TORT,  BREACH  OF  WARRANTY,
INFRINGEMENT  OR  OTHERWISE  SHALL NOT IN ANY EVENT EXCEED  FORTY-FIVE  THOUSAND
DOLLARS  ($45,000).  NEITHER PARTY SHALL BE LIABLE FOR LOSS OF PROFITS,  LOSS OR
INACCURACY OF DATA, OR INDIRECT,  SPECIAL,  INCIDENTAL OR CONSEQUENTIAL DAMAGES,
EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY SUCH DAMAGES,  UNLESS THE
DAMAGE ARISES OUT OF MARKETLINK'S  BREACH OF CONFIDENTIALITY  OBLIGATIONS HEREIN
OR MARKETLINK'S INTENTIONAL OR WILLFUL ACTS.

         25. INDEMNIFICATION.  Each party (the "Indemnifier" shall indemnify and
hold  harmless the other party (the  "Indemnifiee")  from and against (and shall
reimburse the  Indemnifiee on demand for any and all actual  expenses,  damages,
costs, losses,  obligations and liabilities incurred by the Indemnifiee,  or any
of its  affiliated  companies,  agents,  employees  or  other  related  parties,
incurred  by the  indemnifiee  as a  result  of the  acts  or  omissions  of the
indemnifier under this Agreement, including, but not limited to, actions arising
out of the use of any  information,  and any and  all  claims,  actions,  suits,
proceedings, demands, assessments,  penalties,  obligations,  judgements, costs,
and  reasonable  legal and other  expenses  incident to any of the  foregoing or
incurred in investigating,  defending or attempting to avoid the same,  opposing
the imposition thereof or in enforcing this indemnity.



<PAGE>



         26. AUTHORITY. Roman's and MarketLink hereby agree that this Agreement,
when executed and delivered by the parties  hereto,  will constitute a valid and
legally binding  obligation of such parties,  enforceable in accordance with its
terms, subject to laws of general application relating to bankruptcy, insolvency
and the  relief of  debtors  and rules of law  governing  specific  performance,
injunctive relief or other equitable remedies  Furthermore,  each of the parties
hereto hereby  represent that they have the due and valid authority  required to
execute and carry out the terms and conditions contained herein.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed by their duly authorized  officers or representatives  the day and year
above written.


                                       MARKETLINK, INC.


                                       By:
                                       Its:


                                       NOBLE ROMAN'S


                                       By:
                                       Its:






                                MASTER AGREEMENT
                                     BETWEEN
                               PIONEER NEWSPAPERS
                                       AND
                                MARKETLINK, INC.


         THIS  AGREEMENT is made this 15 day of May,  1995,  between the Pioneer
Newspapers,  Inc., a Washington corporation ("Pioneer") and MarketLink,  Inc., a
Minnesota corporation ("MarketLink").

         WHEREAS,  MarketLink  is  in  the  business  of  providing  interactive
multimedia systems for a variety of industries; and

         WHEREAS,  Pioneer  is in the  communications  business,  including  the
publishing and printing of daily newspapers; and

         WHEREAS,  MarketLink and Pioneer would like to establish an interactive
audiotext system for the purposes of providing  information over telephone lines
to the general public.

         IT IS HEREBY AGREED AS FOLLOWS:

1. DEFINITIONS.

         a.       Confidential   Information.   Confidential  Information  shall
                  consist of all  information  disclosed  by the parties to each
                  other, including, but not limited to, the terms and conditions
                  of  this  Agreement,  the  System,   MarketLink  software  and
                  hardware,  the Database and sales,  marketing and  promotional
                  information.

         b.       Database.   The   Database   shall   consist  of  all  startup
                  information and information collected by the System.

         c.       Enhancements.  Enhancements shall include, but not be limited,
                  to  modifying,   upgrading,   improving,  altering  or  adding
                  software and or hardware, to the System.

         d.       Gross Revenues.  The term "Gross  Revenues" shall mean any and
                  all agreed upon  remuneration for any use, direct or indirect,
                  of the System or its byproducts and any other revenues derived
                  from the System by Pioneer, including, but not limited to, any
                  and all consideration for sponsorships,  access charges,  call
                  fees,  facsimile fees,  contest fees and revenues generated by
                  the System's  database.  Gross  Revenues shall be exclusive of
                  revenues generated by way of run of paper  advertising,  print
                  classified,   niche  publication  or  circulation.  All  sales
                  commissions   paid  by  Pioneer  for  the  sale  of  audiotext
                  advertising and sponsorship sales shall be subtracted from the
                  calculation of Gross Revenues,  provided,  however,  that such
                  Commissions  shall in no event exceed ten percent (10%) during
                  the first year of this  Agreement  and fifteen  percent  (15%)
                  thereafter.  In addition, Gross Revenues shall be exclusive of
                  sales, use or other excise takes.



<PAGE>



         e.       System. The System shall mean MarketLink's software,  hardware
                  and any  accessories  associated with providing the multimedia
                  service as contemplated hereunder.

2. INSTALLATION. The System will be installed at a mutually agreeable site to be
provided by Pioneer. The initial installation will consist of but not be limited
to, twelve (12) lines.  At the time of the initial  installation,  and except as
otherwise  provided  on  Exhibit  A to  this  Agreement,  MarketLink  will  make
available those System applications listed in Exhibit A.

3. TIMETABLE.  Except as otherwise provided herein, the System will be installed
no later than  ninety (90) days from the date of this  Agreement,  or such later
date as the parties may mutually agree.

4.  RESPONSIBILITIES.  During the term of this  Agreement the parties shall have
the responsibilities outlined below:

         a.       MarketLink shall at its own expense:

                  i.       Provide  and  maintain  in proper  working  order all
                           necessary  hardware  and  software  required  for the
                           operation of the System.

                  ii.      Provide a 24 hour-a-day,  toll free telephone  number
                           for  Pioneer  to  report  any  hardware  or  software
                           failure  and  investigate  and seek to  correct  such
                           problems as soon as possible.

                  iii.     Provide 24 hour on-line monitoring.

                  iv.      Provide  reasonable  training  for one or two  System
                           operators.

                  v.       Provide   Pioneer   access  to  a  customer   service
                           representative.

                  vi.      Provide   System   Enhancements   as   necessary   or
                           available.

                  vii.     Provide  reasonable   marketing   assistance  in  the
                           initial sale of sponsorships.

                  viii.    Provide  basic  psychographic  and  demographic  data
                           purchased from third parties. Provided, however, that
                           the cost of any other  demographic  or  psychographic
                           information  purchased  from third  parties  shall be
                           subtracted  from the  calculation  of Gross  Revenues
                           under this Agreement.

                  ix.      Provide  Pioneer access to the System's basic mapping
                           capabilities.

         b.       Pioneer shall at its own expense:

                  i.       Provide   all   marketing   and  sales   services  in
                           connection   with  the  System  and  any  advertising
                           available thereon,  subject to paragraph 1(d) of this
                           Agreement.

                  ii       Provide full  administrative  services in  connection
                           with the System including, but not limited to, system
                           operators, billing and credit/collection.

                  iii      Pay all telephone related expenses.

5. CONSIDERATION.  As consideration for the products and services being provided
by  MarketLink  hereunder,  Pioneer  shall  pay  to  MarketLink  the  sum of the
following (the "Consideration"):



<PAGE>



         a.       The greater of

                  i.     XXXXXXXX of Gross Revenues or
                  ii.    XXXXXXXX per month

         b.       In the  event  that the  System is used for  applications  not
                  designed  to  produce  specifically   attributable   revenues,
                  Pioneer shall pay MarketLink an amount which is reasonable and
                  which is  mutually  agreed upon by both of the parties to this
                  Agreement.

MarketLink   shall  have  the   right,   itself  or   through   its   authorized
representatives upon at least twenty (20) days' prior written notice, to inspect
and copy the records of Pioneer  related to the System  during  normal  business
hours not more  frequently  than twice per year. If such  inspections  reveal an
underpayment  to  MarketLink of four percent (4%) or more,  then the  reasonable
cost associated with such inspection shall be borne by Pioneer.  All information
gained by  MarketLink or its  authorized  representatives  from such  inspection
shall be treated as Confidential Information under this Agreement.

6. PAYMENT TERMS. Payments of the Consideration shall be made by the 30th day of
each month for the  Consideration  owed to MarketLink for the previous month and
collected by Pioneer.  Payments not received by the 30th day of each month shall
be considered  late and subject to late fee equal to ten percent (10%) per annum
on any outstanding late balance.

7. ENHANCEMENTS.  MarketLink shall provide all technological Enhancements to the
System as  mutually  agreed by  MarketLink  and the  Pioneer.  Any  upgrades  in
technology and the  installation  thereof,  must meet with the  satisfaction  of
MarketLink, in its sole discretion.

8. TERM. The initial term (the "Initial  Term") of this  Agreement  shall be for
three  (3) years  from the date  hereof.  The  Agreement  will be  automatically
renewed for an additional one (1) year term unless either party provides written
notice  of  termination  to the other  party not less than 90 days  prior to the
termination of the then current term.

9.  EXCLUSIVITY.  During the term of this Agreement,  MarketLink  agrees that it
will not,  within  Canyon  County,  Idaho or any of the  immediately  contiguous
counties  of Idaho,  sell or operate  another  newspaper  interactive  audiotext
system.  For a period of one year from June 23, 1994,  MarketLink agrees that it
will not,  within each of the counties  listed below,  (the  "Counties") and any
immediately  contiguous counties within their respective states, sell or operate
a newspaper  interactive  audiotext  system.  The Counties are:  Klamath County,
Oregon; Cache County,  Utah; and Hill County,  Montana. For a period of one year
from June 23, 1994,  Pioneer operating  locations within the Counties shall have
the exclusive  option of entering into this same Agreement with  MarketLink with
regard to their operating locations.


<PAGE>



10. CONFIDENTIALITY.  Confidential  Information shall not be disclosed by either
party to third persons  without the other party's  prior  written  consent.  The
parties  shall  exercise at least the same degree of care with the  Confidential
Information  obtained  from  the  other  party  as  they  normally  exercise  in
preserving  their  own  Confidential  Information  of  a  similar  nature.  Upon
termination of this Agreement,  each party shall, upon the request of the other,
return  without  change or destroy  all copies of any  Confidential  Information
disclosed  or  provided to it by the other  party.  The  obligations  under this
paragraph  shall  indefinitely  survive the  termination or cancellation of this
Agreement.  Obligations hereunder shall terminate with respect to any particular
portion of the Confidential Information.

         a.       when the receiving party can document that

                  i.       it was in  the  public  domain  at  the  time  of the
                           disclosing  party's   communication  thereof  to  the
                           receiving party, or

                  ii.      it entered the public domain through no action of the
                           receiving  party or its  employees  subsequent to the
                           time of the disclosing party's  communication thereof
                           to the receiving party, or

         b.       when it is  communicated  by the  disclosing  party to a third
                  party free of any obligation of confidence; or

         c.       upon obtaining the prior consent of the disclosing party.

11.  CONFIDENTIAL  MATERIALS.  All  materials,   including  without  limitation,
documents,  drawings, models, apparatus, sketches, designs, and lists, furnished
to the  receiving  party  by the  disclosing  party  shall  remain  the sole and
exclusive property of the disclosing party and nothing contained herein shall be
construed  as giving the  receiving  party any license or rights with respect to
any  information  or materials  which may be disclosed  to the  receiving  party
including Confidential Information.  The receiving party shall make no copies of
any Confidential Information without the prior written consent of the disclosing
party and the receiving  party shall return to the disclosing  party promptly at
its request all Confidential  Information along with all copies made thereof and
all documents or things containing any portion of any Confidential Information.

12.  INTELLECTUAL  PROPERTY.  During the term of this Agreement and  thereafter,
MarketLink  shall  retain all right,  title and  interest  to the System and any
Enhancements,  inventions,  discoveries,  improvements,  upgrades or alterations
thereof and all software developed in connection with the development,  trial or
implementation of the services  provided pursuant to this Agreement.  During the
term of this  Agreement  and  thereafter,  MarketLink  and Pioneer  will jointly
retain all right,  title and  interest to the  Database,  and neither  party may
disclose  the  database to any third party  without the express  approval of the
other party.

13.  TANGIBLE  PROPERTY.  During  the  term of this  Agreement  and  thereafter,
MarketLink shall retain all right,  title, and interest to all tangible property
installed by MarketLink as part of the System, including but not limited to, all
hardware and any accessories associated with providing the multimedia service as
contemplated  herein.   During  the  term  of  this  Agreement  and  thereafter,
MarketLink and Pioneer will jointly retain all right,  title and interest to the
Database.



<PAGE>



14. WARRANTY.  MARKETLINK'S  OBLIGATIONS UNDER THIS AGREEMENT SHALL BE VALID AND
ENFORCEABLE  ONLY  IF THE  SYSTEM  IS  USED  IN THE  WAY  AND  FOR  THE  PURPOSE
CONTEMPLATED BY THE PARTIES HERETO.  PIONEER SHALL BE SOLELY RESPONSIBLE FOR ANY
AND ALL COSTS MADE  NECESSARY  BY ANY MISUSE OF THE SYSTEM,  INCLUDING  COSTS OF
MAINTENANCE OR REPAIRS RESULTING THEREFROM.

15. OTHER WARRANTIES.  EXCEPT AS EXPRESSLY PROVIDED ABOVE, NO EXPRESS OR IMPLIED
WARRANTY IS MADE WITH RESPECT TO THE PROGRAM OR GOODS OR SERVICES TO BE SUPPLIED
BY MARKETLINK OR ITS SUBSIDIARIES,  IF ANY,  INCLUDING WITHOUT  LIMITATION,  ANY
IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. NEITHER
MARKETLINK  NOR ANY OF ITS  SUBSIDIARIES,  IF ANY,  WARRANTS  THE RESULTS OF ANY
PROGRAM OR SERVICES OR THAT ALL ERRORS IN THE PROGRAM WILL BE CORRECTED, OR THAT
THE FUNCTIONALITY CONTAINED IN THE PROGRAM WILL MEET PIONEER'S REQUIREMENTS.  IN
THE EVENT THAT THE PROGRAM OR SERVICES  PROVIDED BY MARKETLINK DO NOT MATERIALLY
MEET THE  SPECIFICATIONS  LISTED IN EXHIBIT A, AND  MARKETLINK  CANNOT BRING THE
SYSTEM  INTO  COMPLIANCE  WITH THE  SPECIFICATIONS  WITHIN  SIXTY  (60)  DAYS OF
RECEIVING WRITTEN NOTICE OF MATERIAL  NONCOMPLIANCE FROM PIONEER,  PIONEER SHALL
HAVE THE OPTION TO TERMINATE  THIS AGREEMENT  IMMEDIATELY  BUT NOT CLAIM FOR ANY
DAMAGES.  ANY DISPUTES,  CONTROVERSIES,  OR  DISAGREEMENTS  UNDER THIS AGREEMENT
SHALL BE RESOLVED BY ARBITRATION TO BE CONDUCTED UNDER THE RULES OF THE AMERICAN
ARBITRATION ASSOCIATION ("ARBITRATION").

Such  Arbitration  shall be commenced by the sending of a written  notice by the
aggrieved party to the other party, setting forth a statement of grievance.  The
mailing of such notice shall commence arbitration,  and the award or decision in
such arbitration shall be binding on all parties and not subject to appeal. Such
award or decision  shall be entered as a judgment in such Court or Courts as may
have jurisdiction in that matter.  Any controversy  arising under this Agreement
shall be determined solely by such Arbitration procedure.

16.  LIMITATION ON LIABILITIES.  THE TOTAL LIABILITY,  IF ANY, OF MARKETLINK AND
ITS SUBSIDIARIES,  IF ANY, INCLUDING BUT NOT LIMITED TO LIABILITY ARISING OUT OF
CONTRACT,  TORT,  BREACH  OF  WARRANTY,  INFRINGEMENT,  OR  OTHERWISE,  SHALL BE
DETERMINED BY ARBITRATION AS DEFINED IN SECTION 15 ABOVE.

17. INDEMNIFICATION. Both parties to this Agreement shall indemnify and hold the
other  harmless from and against any and all actual  expenses,  damages,  costs,
losses, obligations and liabilities incurred by the party for any action arising
out of or relating to the acts of the other party,  or any of said other party's
affiliated  companies,  agents,  employees or other  related  parties under this
Agreement  including  but not  limited to any and all  claims,  actions,  suits,
proceedings, demands, assessments,  penalties, obligations, judgments, costs and
reasonable  legal and other expenses  incident to any of the foregoing  incurred
and  investigating,  defending  or  attempting  to avoid the same,  opposing the
imposition thereof or in enforcing this indemnity.


<PAGE>





18.  ASSIGNMENT.  Either  party may assign this  Agreement  to any  wholly-owned
subsidiary,  parent corporation or any of its parent's wholly-owned subsidiaries
without the consent of the other party,  provided that the assigning party shall
remain  liable for and will  guarantee  its  assignee's  performance,  including
payment of all monies, under this Agreement. Subject to these restrictions,  the
provisions of this  Agreement  shall be binding upon and inure to the benefit of
the parties and their permitted  assigns.  No other assignment of this Agreement
shall  be  permitted   without  the  express  prior   written   consent  of  the
non-assigning party.

19.   FORCE   MAJEURE.   Neither   party  nor  its   affiliates,   subsidiaries,
subcontractors, parent corporation, if any, or any of its parent's affiliates or
subsidiaries,  if  any,  shall  be  liable  in any  way for  delay,  failure  in
performance, loss or damage due to force majeure conditions beyond such parties'
reasonable  control,  including  but not  limited  to:  Fire,  strike,  embargo,
explosion, power blackout,  earthquake,  volcanic action, flood, war, water, the
elements,  labor  disputes,  civil or military  authority,  acts of God,  public
enemy, inability to secure raw materials,  inability to secure products, or acts
or omissions of carriers.

20. OTHER EVENTS  OUTSIDE  PARTIES  CONTROL.  Neither party nor its  affiliates,
subsidiaries,   subcontractors,  parent  corporation  or  any  of  its  parent's
affiliates  or  subsidiaries,  if any,  shall be  liable  in any way for  delay,
failure in  performance,  loss or damage due to conditions  beyond such parties'
reasonable  control,  including but not limited to telephone  line outage or any
acts or omissions of telephone companies.

21. DEFAULT. Upon any breach or default by a party to this Agreement,  the other
party may notify such partY of the breach or default in writing.  Failure of the
other  partY to cure any breach or  default  within  thirty  (30) days after the
effective  date  hereunder  of such  notice  shall  entitle  the other  party to
terminate its own  performance  of this  Agreement and exercise any or all legal
remedies available to it at law or in equity.

22.  NOTICES.  All notices  required by this  Agreement  shall be in writing and
shall be sent by overnight delivery or certified mail, return receipt requested,
prepaid and addressed as follows:

              To MarketLink:                President/CEO
                                            MarketLink, Inc
                                            10340 Viking Drive, Suite 150
                                            Eden Prairie, MN 55344

              To Pioneer                    David R. Lord
                                            Pioneer Newspapers
                                            221 First Avenue West, Suite 405
                                            Seattle, WA 98119



<PAGE>



Notices  shall be  effective  upon  receipt  or three  (3) days  after  mailing,
whichever occurs earlier.  Each party is responsible for reporting,  in writing,
any change of address.

23. WAIVER. No consent or waiver by either party of any breach or default by the
other party  under this  Agreement  shall be  effective  unless such  consent or
waiver is set forth in a written  instrument signed by the non-breaching  party.
The  failure  of a party to enforce  at any time any of the  provisions  of this
Agreement shall in no way be construed to be a waiver of any such provision, nor
in any way shall it affect the validity of this Agreement, or any part hereof or
the right of any party to enforce each and every provision  hereof. No waiver of
any  breach  of this  Agreement  shall  be held to be a waiver  of any  other or
subsequent breach hereunder.

24.  SURVIVAL.  The  provisions  of  sections  10, 11, 12, 13, 14, 15, 16 and 17
hereunder  and any other  provision  of this  Agreement,  which by its sense and
context,  is intended to survive  performance by either or both parties shall so
survive the termination or cancellation of this Agreement.

25.  SEVERABILITY.  In case any one or more of the  provisions of this Agreement
shall,  for any  reason,  be held by a court  of  competent  jurisdiction  to be
invalid,  illegal or unenforceable in any response, such invalidity,  illegality
or unenforceability shall not affect any other provision of this Agreement. Such
provision  or  provisions  shall  be  ineffective  only  to the  extent  of such
invalidity, illegality or unenforceability without invalidating the remainder of
such provision or provisions or the remaining provisions of this Agreement. This
Agreement  shall be  construed  as if such  invalid,  illegal  or  unenforceable
provision or provisions had never been contained herein,  unless the deletion of
such provision or provisions  would result in such a material change as to cause
performance  by a party to be  unreasonable,  in which case,  the parties  shall
negotiate a replacement.

26. SECTION HEADINGS. The headings of the sections hereunder are for convenience
only  and  are  not  intended  to be  part  of  or  to  affect  the  meaning  or
interpretation of this Agreement.

27.  AMENDMENTS,  MODIFICATIONS  AND  SUPPLEMENTS.  Amendments,   modifications,
supplements or changes to this Agreement,  including extensions or cancellations
of the term, must be in writing and signed by a duly  authorized  representative
of the party against whom such  amendments,  modifications  and  supplements are
sought to be enforced.

28.  FINANCIAL  STATEMENTS.  MarketLink shall provide Pioneer with a copy of its
annual  audited  financial   statements  in  a  timely  manner  following  their
completion.

29.  GOVERNING LAW. This Agreement shall be governed by the laws of the State of
Minnesota.

30. ENTIRE AGREEMENT.  The terms and conditions of this Agreement constitute the
entire  Agreement  and  understanding  between the parties  with  respect to the
subject  matter  hereof.   Prior  written  or  oral  agreements,   proposals  or
understandings  between  the  parties on the same or related  subject are hereby
superseded and replaced in all respects by the terms contained herein.




<PAGE>


IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed
by their duly  authorized  officers  or  representatives  the day and year above
written.


                                       PIONEER NEWSPAPERS, INC.



                                       By:
                                       Its:



                                       MARKETLINK, INC.


                                       By:
                                       Its:



<PAGE>







                                    EXHIBIT A


                           INITIAL SYSTEM APPLICATIONS


Basic System Features


  *      Information Categories and Feeds as provided by a National Feed Service
  *      Broadcast Facsimile
  *      Facsimile on Demand
  *      Direct Call Transfer to Internal Voice Mail
  *      Direct Call Transfer to Third Party
  *      Credit Card Fulfillment Capability
  *      Edit Station for Local Programming
  *      Called Identification (WHEN AVAILABLE)

Interactive Classified Applications which will be delivered pending final design
development scheduling.

  *      Employment
  *      Real Estate
  *      Used Automobiles




<PAGE>



                                   AMENDMENT 1
                                       to

                   AGREEMENT BETWEEN PIONEER NEWSPAPERS, INC.

                                       and

                                MARKETLINK, INC.




This Amendment 1 to the Agreement  between  Pioneer  Newspapers  ("Pioneer") and
MarketLink,  Inc.  ("MarketLink")  dated May 15,  1995,  which  provided for the
installation and use of a MarketLink system at the Idaho Press Tribune at Nampa,
ID, is being  made to  incorporate  the  understanding  of the  parties  for the
addition of two VNN  Spanish  language  categories  requested  by  Pioneer.  The
additional cost for the requested  categories is One Hundred  Dollars  ($100.00)
per month.

Section  5.a.  of the  Agreement,  "Consideration",  states,  Pioneer  shall pay
MarketLink:

       The greater of
              i.     XXXXXXXX of Gross Revenues or
              ii.    XXXXXXXX per month.

To  reflect  the  addition  of the  requested  categories  Section  5.a.  of the
Agreement is changed to read:

       The greater of
              i.     XXXXXXXX of Gross Revenues or
              ii.    XXXXXXXX per month.

This change to Section 5.a. is effective November 1, 1995.

       IN WITNESS WHEREOF, the parties hereto have caused this Amendment 1 to be
executed by their duly authorized officers or representatives.


       PIONEER NEWSPAPERS, INC.                      MARKETLINK, INC.


       By:                                           By:
       Its:                                          Its:

       Date:                                         Date:





                                    AGREEMENT
                                     BETWEEN
                             THE HEARST CORPORATION
                                       AND
                                MARKETLINK, INC.

         THIS AGREEMENT made this 20th day of July,  1995, (the  "Agreement") is
between The Hearst Corporation,  a Delaware  corporation d/b/a Houston Chronicle
Publishing Co.  ("Chronicle"),  and  Marketlink,  Inc., a Minnesota  corporation
("MarketLink").

         WHEREAS,  Chronicle  is in the  business of  publishing  and printing a
daily newspaper for the greater Houston metropolitan area; and

         WHEREAS,  MarketLink  is  in  the  business  of  providing  interactive
multimedia systems for a variety of industries; and

         WHEREAS,  Chronicle  wishes to lease  from  MarketLink  an  interactive
audiotext system for the purposes of providing  information over telephone lines
to the general public.

         IT IS HEREBY AGREED AS FOLLOWS:

1. DEFINITIONS.

         a. Confidential Information.  Confidential Information shall consist of
         all information disclosed by the parties to each other, including,  but
         not  limited to, the terms and  conditions  of this  Agreement  and the
         System.

         b.  Enhancements.  Enhancements  shall include,  but not be limited to,
         modifications,  upgrades,  improvements,  alterations  or  additions to
         software  and/or hardware to the System which have been mutually agreed
         upon in writing by the parties to this Agreement.

         c.  System.  The  System  shall  mean  the 96 line  UNIX  based  system
         including,  but  not  limited  to,  the  software,   hardware  and  any
         associated  accessories  furnished by  MarketLink,  which  provides the
         service as contemplated hereunder. The System shall include the 48 line
         UNIX based  system  acquired by  Chronicle  from The Houston Post and a
         further 48 lines  added by  MarketLink.  Upon  installation  MarketLink
         shall hold title to the entire System.

2.  MARKETLINK  RESPONSIBILITIES.  During the term of this Agreement  MarketLink
shall have the responsibilities outlined below.

         a. Perform covered  maintenance which shall consist of (i) the periodic
         maintenance  MarketLink deems  reasonably  appropriate and necessary to
         keep the System  operating and, (ii) all on-call  remedial  maintenance
         performed by MarketLink or a designated  service  provider,  including,
         but not limited to, the following:

                  i. Parts and labor for the hardware.



<PAGE>




                  ii.  Twenty-four  (24)  hours  a day,  seven  (7)  days a week
                  on-site service, if required.

                  iii.  Twenty-four  (24)  hours a day,  seven  (7)  days a week
                  telephone number to report problems.

                  iv. Use of best  efforts  to have a response  time of not more
                  than four (4) hours  from the time a problem  is  reported  to
                  MarketLink.

         b. Exclusions from Covered Maintenance include:

                  i. Maintenance of accessories,  attachments, supplies or other
                  devices which are not part of the System.

                  ii.  Repair of damage  not  caused  by  MarketLink,  including
                  without  limitation,   power,  air  conditioning  or  humidity
                  control, telephone equipment or communication lines failure or
                  causes resulting from other than ordinary use.

                  iii. Maintenance  resulting from uses of the System other than
                  those contemplated by the parties hereto.

         c. Provide  three (3) hours per month of help desk service to Chronicle
         during normal business hours.

         d. Provide Enhancements as agreed upon by Chronicle and MarketLink.

         e.  Maintain  the  performance  of the  System  to meet the  reasonable
         expectations of the parties.

3. INSTALLATION. Installation of the System will be completed within Ninety (90)
days of the date of the execution of this  Agreement or receipt by MarketLink at
its headquarters of the 48 line UNIX based system acquired by Chronicle from The
Houston Post.

4. TERM. The initial term of this Agreement shall be for thirty-six  months from
the date of installation of the System at a location designated by Chronicle. If
notice of intent to cancel  this  Agreement  at the end of the  initial,  or any
subsequent  terms,  is not given by either party to the other,  in writing,  not
less than One  Hundred  Twenty  (120)  days  prior to the end of the term,  this
Agreement would renew automatically for up to three additional one year terms.

5.  CONSIDERATION.  As  consideration  for the lease of the System  and  related
services  Chronicle  shall  pay to  MarketLink  the  sum of the  following  (the
"Consideration").

         a. As  consideration  for the lease of the System and related  services
         Chronicle   shall  pay   MarketLink  the  sum  of  the  following  (the
         "Consideration"):

                  i. XXXXXXXXXXX per calendar quarter.


                                                       

<PAGE>




                  ii. XXXXXXXXXXXXX per calendar quarter for the maintenance and
                  help desk service as specified in Sections 2.a and 2.c.

                  iii.  XXXXXXXXXXXXXXX  per hour for hours of service in excess
                  of the three per month or  outside  of normal  business  hours
                  provided under Section 2.c.

                  iv.   XXXXXXXXXXXXXXXX   per   hour   for   all   development,
                  programming,  testing and installation  provided under Section
                  2.d., plus directly related out of pocket costs.

                  v.  Additional or  replacement  hardware  associated  with the
                  implementation  of  Enhancements  provided  under Section 2.d.
                  will be invoiced either in amounts  previously  agreed upon or
                  at MarketLink's standard pricing.

         b. If the System is unable to  process  calls for a period of more than
         forty  eight  hours  in any  calendar  month  within  the  term of this
         Agreement, the Consideration to be paid pursuant to Sections 5.a.i. and
         5.a.ii.  shall be reduced by XXXXXXXXXXXXX per hour for each hour it is
         unable to process calls.

6. PAYMENT TERMS.  Upon the execution of this Agreement,  Chronicle shall pay to
MarketLink a deposit of Sixteen Thousand Five Hundred Dollars ($16,500.00). This
deposit shall be applied to the Consideration due for the first calendar quarter
of this Agreement under Section 5.a.i.  Payments due under Sections  5.a.i.  and
5.a.ii.  shall be  received  by  MarketLink  on or before  the first day of each
calendar quarter. Payments under Sections 5.a.iii.,  5.a.iv. and 5.a.v. shall be
made to MarketLink  within  Fifteen (15) days of Chronicle  receiving an invoice
from  MarketLink.  If the programming,  testing and installation  provided under
Section  2.a.iv.  is  estimated  to be in  excess  of  Twenty  Five  (25)  hours
MarketLink  will  invoice one half of the  estimated  total cost  following  the
agreement to proceed with the  Enhancement and the balance will be invoiced upon
completion of the Enhancement. Payments due, but not received within ten days of
the dates  specified in this Section,  shall be considered late and subject to a
late fee equal to one and one half percent (1.5%) per month,  or such lower rate
imposed by law, on any outstanding late balance.

7.  CONFIDENTIALITY.  Confidential  Information shall not be disclosed by either
party to third persons  without the other party's  prior  written  consent.  The
parties  shall  exercise at least the same degree of care with the  Confidential
Information  obtained  from  the  other  party  as  they  normally  exercise  in
preserving  their  own  Confidential  Information  of  a  similar  nature.  Upon
expiration or termination of this Agreement,  each party shall, upon the request
of the other, return,  without charge, or destroy all copies of any Confidential
Information  disclosed  or provided to it by the other  party.  The  obligations
under this paragraph shall indefinitely  survive the termination or cancellation
of this  Agreement.  Obligations  hereunder  shall terminate with respect to any
particular portion of the Confidential Information:


                                                       
<PAGE>




         a. when the receiving party can document that:

                  i. it was in the public  domain at the time of the  disclosing
                  party's communication thereof to the receiving party; or

                  ii. it  entered  the  public  domain  through no action of the
                  receiving party or its employees subsequent to the time of the
                  disclosing  party's  communication  thereof  to the  receiving
                  party; or

         b. when it is  communicated  by the  disclosing  party to a third party
         free of any obligation of confidence; or

         c. upon obtaining the prior consent of the disclosing party.

8.  CONFIDENTIAL  MATERIALS.   All  materials,   including  without  limitation,
documents,  drawings, models, apparatus, sketches, designs, and lists, furnished
to one party by another  party shall remain the sole and  exclusive  property of
the disclosing  party and nothing  contained herein shall be construed as giving
the  receiving  party any license or rights with respect to any  information  or
materials which may be disclosed to the receiving  party including  Confidential
Information.  The  receiving  party  shall  make no copies  of any  Confidential
Information  without the prior written  consent of the disclosing  party and the
receiving party shall return to the disclosing party promptly at its request all
Confidential Information along with all copies made thereof and all documents or
things containing any portion of any Confidential Information.

9. OWNERSHIP. During the term of this Agreement and thereafter, MarketLink shall
retain  all  right,  title  and  interest  to the  System.  Notwithstanding  the
foregoing,  the rights to software  developments  and  enhancements  paid for by
Chronicle hereunder may be used by either party.

10. WARRANTY.  MarketLink's  obligations under this Agreement shall be valid and
enforceable  only  if the  system  is  used  in the  way  and  for  the  purpose
contemplated  by the parties hereto.  The Chronicle shall be solely  responsible
for any and all  costs  made  necessary  by any  use or  misuse  of the  system,
including costs of maintenance or repairs resulting therefrom.

11. OTHER WARRANTIES. Except as expressly provided herein, no express or implied
warranty is made with respect to the program or goods or services to be supplied
by MarketLink or its subsidiaries,  if any,  including without  limitation,  any
implied warranty of merchantability or fitness for a particular purpose. Neither
MarketLink  nor any of its  subsidiaries,  if any,  warrants  the results of any
program or services or that all errors in the program  will be corrected or that
the functionality  contained in the program will meet Chronicle's  requirements.
The total  liability for any breach of warranty by  MarketLink  shall not in any
event exceed Ten Thousand Dollars ($10,000.00).


                                 

<PAGE>


12. LIMITATION ON LIABILITIES.  Except as otherwise  provided herein,  the total
liability,  if any,  of  MarketLink  and its  subsidiaries,  if any,  under this
Agreement,  including,  but not limited to,  liability  arising out of contract,
tort,  infringement  or otherwise  shall not in any event exceed Fifty  Thousand
Dollars  ($50,000.00).   Notwithstanding  the  foregoing,   this  limitation  on
liabilities  shall not limit  Chronicle's  ability to recover  payments  made to
MarketLink under Section 5.a.iv.

13.  INDEMNIFICATION.  Each party (the  "Indemnifier")  shall indemnify and hold
harmless  the other  party  (the  "Indemnifiee")  from and  against  (and  shall
reimburse the Indemnifiee on demand for) any and all actual  expenses,  damages,
costs, losses, obligations, and liabilities incurred by the Indemnifiee, for any
actions  arising out of or related to the acts of the  Indemnifier or any of its
affiliated  companies,  agents,  employees or other  related  parties under this
Agreement,  including, but not limited to, actions arising out of the use of any
information,  and any and all  claims,  actions,  suits,  proceedings,  demands,
assessments,  penalties, obligations, judgments, costs, and reasonable legal and
other  expenses  incident to any of the foregoing or incurred in  investigating,
defending or attempting to avoid the same, opposing the imposition thereof or in
enforcing this indemnity.

14.  ASSIGNMENT.  Either  party may assign this  Agreement  to any  wholly-owned
subsidiary,  parent corporation or any of its parent's wholly-owned subsidiaries
without the consent of the other party, provided that such assigning party shall
remain  liable for and will  guarantee  its  assignee's  performance,  including
payment of all monies, under this Agreement. Subject to these restrictions,  the
provisions of this  Agreement  shall be binding upon and inure to the benefit of
the parties and their permitted  assigns.  No other assignment of this Agreement
shall  be  permitted   without  the  express  prior   written   consent  of  the
non-assigning party.

15.   FORCE   MAJEURE.   Neither   party  nor  its   affiliates,   subsidiaries,
subcontractors, parent corporation, if any, or any of its parent's affiliates or
subsidiaries,  if  any,  shall  be  liable  in any  way for  delay,  failure  in
performance, loss or damage due to force majeure conditions beyond such parties'
reasonable  control,  including  but not  limited  to:  Fire,  strike,  embargo,
explosion, power blackout,  earthquake,  volcanic action, flood, war, water, the
elements,  labor  disputes,  civil or military  authority,  acts of God,  public
enemy, inability to secure raw materials,  inability to secure products, or acts
or omissions of carriers.

16. OTHER EVENTS  OUTSIDE  PARTIES  CONTROL.  Neither party nor its  affiliates,
subsidiaries,   subcontractors,  parent  corporation  or  any  of  its  parent's
affiliates  or  subsidiaries,  if any,  shall be  liable  in any way for  delay,
failure in  performance,  loss or damage due to conditions  beyond such parties'
reasonable  control,  including but not limited to telephone  line outage or any
acts or omissions of telephone companies.

17. DEFAULT. Upon any breach or default by a party to this Agreement,  the other
party may notify the breaching or  defaulting  party of the breach or default in
writing.  Failure of the  breaching  or  defaulting  party to cure any breach or
default  within  Thirty (30) days after the  effective  date  hereunder  of such
notice shall  entitle the other party to terminate its own  performance  of this
Agreement and exercise any or all remedies  available to it at law or in equity.
Notwithstanding  the foregoing,  Chronicle  shall provide  MarketLink with Sixty
(60) days additional  notice prior to terminating  this Agreement as a result of
MarketLink's  failure to meet its  responsibilities  required under Section 2.e.
above.



<PAGE>




18.  NOTICES.  All notices  required by this  Agreement  shall be in writing and
shall be sent by overnight delivery or certified mail, return receipt requested,
prepaid and addressed as follows:

              To Chronicle:        Ms. Joycelyn Marek
                                   Houston Chronicle Publishing Co.
                                   801 Texas Avenue
                                   Houston, Texas 77002

              To MarketLink:       President/CEO
                                   MarketLink, Inc.
                                   10340 Viking Drive, Suite 150
                                   Eden Prairie, MN 55344

Notices  shall be  effective  upon  receipt  or three  (3) days  after  mailing,
whichever occurs earlier.  Each party is responsible for reporting,  in writing,
any change of address.

19. WAIVER. No consent or waiver by either party of any breach or default by the
other party  under this  Agreement  shall be  effective  unless such  consent or
waiver is set forth in a written  instrument signed by the non-breaching  party.
The  failure  of a party to enforce  at any time any of the  provisions  of this
Agreement shall in no way be construed to be a waiver of any such provision, nor
in any way shall it affect the validity of this  Agreement,  or any part hereof,
or the right of any party to enforce each and every provision  hereof. No waiver
of any  breach  of this  Agreement  shall be held to be a waiver of any other or
subsequent breach hereunder.

20.  SURVIVAL.  The provisions of Sections 7, 8, 9, 10, 11, 12 and 13 herein and
any other  provision  of this  Agreement,  which by its sense  and  context,  is
intended to survive  performance  by either or both parties shall so survive the
termination or cancellation of this Agreement.

21.  SEVERABILITY.  In case any one or more of the  provisions of this Agreement
shall,  for any  reason,  be held by a court  of  competent  jurisdiction  to be
invalid, illegal or unenforceable in any respect, such invalidity, illegality or
unenforceability  shall not affect any other provision of this  Agreement.  Such
provision  or  provisions  shall  be  ineffective  only  to the  extent  of such
invalidity, illegality or unenforceability without invalidating the remainder of
such provision or provisions or the remaining provisions of this Agreement. This
Agreement  shall be  construed  as if such  invalid,  illegal  or  unenforceable
provision or provisions had never been contained herein,  unless the deletion of
such provision or provisions  would result in such a material change as to cause
performance  by a party to be  unreasonable,  in which case,  the parties  shall
negotiate a replacement.

22. SECTION HEADINGS. The headings of the sections hereunder are for convenience
only  and  are  not  intended  to be  part  of  or  to  affect  the  meaning  or
interpretation of this Agreement.


                                

<PAGE>


23.  AMENDMENTS,  MODIFICATIONS  AND  SUPPLEMENTS.  Amendments,   modifications,
supplements or changes to this Agreement, including extensions of the term, must
be in  writing  and  signed  by a duly  authorized  representative  of the party
against whom such  amendments,  modifications  and  supplements are sought to be
enforced.

24.  GOVERNING LAW. This Agreement shall be governed by the laws of the State of
Minnesota.

25. ENTIRE AGREEMENT.  The terms and conditions of this Agreement constitute the
entire  Agreement  and  understanding  between the parties  with  respect to the
subject  matter  hereof.   Prior  written  or  oral  agreements,   proposals  or
understandings between the parties on the same or related subject including, but
not limited to, the Prior  Agreement are hereby  superseded  and replaced in all
respects by the terms contained herein.

IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed
by their duly  authorized  officers  or  representatives  the day and year above
written.

THE HEARST CORPORATION D/B/A                      MARKETLINK, INC.
HOUSTON CHRONICLE PUBLISHING CO.


By:                                               By:
Its:                                              Its:




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