MARKETLINK INC
DEF 14A, 1997-04-16
TELEPHONE INTERCONNECT SYSTEMS
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                            SCHEDULE 14A INFORMATION

    Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act
                          of 1934 (Amendment No. ____)


Filed by the Registrant [   ]
Filed by a Party other than the Registrant [   ]

Check the appropriate box:

[ ] Preliminary  Proxy Statement
[ ] Confidential for Use of the Commission Only 
    (as permitted by Rule 14a-6(e)(2))         
[x] Definitive Proxy Statement   
[ ] Definitive Additional  Materials
[ ] Soliciting  Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12


                          OneLink Communications, Inc.
                (Name of Registrant as Specified In Its Charter)


    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[x]   No fee required

[ ]   Fee computed on table below per Exchange Act Rules  14a-6(i)(1)
      and 0-11

1)    Title of each class of securities to which transaction applies:

2)    Aggregate number of securities to which transaction applies:

3)    Per unit  price  or  other  underlying  value  of  transaction  computed
      pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the 
      filing fee is calculated and state how it was determined):

4)    Proposed maximum aggregate value of transaction:

5)    Total fee paid:


[   ] Fee paid previously with preliminary materials.

[   ] Check box if any part of the fee is offset as  provided  by  Exchange
      Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
      fee was paid  previously.  Identify the previous filing by registration
      statement number, or the Form or Schedule and the date of its filing:
1)    Amount Previously Paid:
2)    Form, Schedule or Registration Statement No.:
3)    Filing Party:
4)    Date Filed:



<PAGE>


                          OneLink Communications, Inc.

                         -------------------------------

                    Notice of Annual Meeting of Shareholders
                             to be held May 22, 1997

                        --------------------------------

     The Annual Meeting of Shareholders of OneLink Communications,  Inc. will be
held at the Company's  headquarters  located at 10340 Viking  Drive,  Suite 150,
Eden Prairie,  MN 55344, on Monday,  May 22, 1997 at 2:00 PM, local time for the
following purposes:

                1.  To elect six directors to the Board of Directors.

                2.  To ratify the selection of Ernst & Young, LLP as independent
                    public accountants of the Company for the fiscal year ending
                    December 31, 1997.

                3.  To adopt OneLink Communications, Inc.'s Amended and Restated
                    1994 Stock  Option Plan to amend and restate the  provisions
                    pertaining to the automatic grants and vesting  schedules of
                    options granted to nonemployee directors.

                4.  To transact such other business that may properly come 
                    before the meeting or any adjournment thereof.

     Accompanying  this Notice of Annual Meeting is a Proxy  Statement,  form of
Proxy and the 1996 Annual Report to Shareholders, which are being sent to you by
order of the Board of Directors.

     Only  shareholders of record shown on the books of the Company at the close
of  business  on April 11,  1997 will be  entitled to vote at the meeting or any
adjournment  thereof.  Each shareholder is entitled to one vote per share on all
matters to be voted on at the meeting.

     You are cordially invited to attend the meeting. Whether or not you plan to
attend  the  meeting,  please  sign,  date and  return  your Proxy in the return
envelope provided as soon as possible.  Your cooperation in promptly signing and
returning the Proxy will help avoid further solicitation expense to the Company.

                                             Sincerely,


                                             /s/ Gregory H. Mohn
                                             Gregory H. Mohn
                                             Secretary

Dated:  April 17, 1997
        Eden Prairie, MN 55344


<PAGE>



                          OneLink Communications, Inc.
                          10340 Viking Drive, Suite 150
                             Eden Prairie, MN 55344

                         ------------------------------

                                 PROXY STATEMENT
                                       for
                         Annual Meeting of Shareholders
                             to be held May 22, 1997

                     ---------------------------------------

                                  INTRODUCTION


     This Proxy  Statement  is being  furnished to the  shareholders  of OneLink
Communications,  Inc.  in  connection  with  the  solicitation  by the  Board of
Directors  of OneLink  Communications,  Inc.  ("OneLink"  or the  "Company")  of
proxies to be voted at the Annual Meeting of Shareholders (the "Annual Meeting")
to be held on  Monday,  May 22,  1997  at 2:00 PM  local  time at the  Company's
headquarters, located at 10340 Viking Drive, Suite 150, Eden Prairie, MN, and at
any  adjournment  thereof,  for the purposes set forth in the attached Notice of
Annual Meeting. The Company expects that this Proxy Statement, the related Proxy
and the Notice of Annual Meeting will be first mailed to OneLink shareholders on
or about April 17, 1997.

     The cost of soliciting Proxies, including preparing, assembling and mailing
the Proxies and soliciting  material,  will be borne by the Company.  Directors,
officers and regular  employees of the Company may, without  compensation  other
than their regular compensation, solicit Proxies personally or by telephone.

     Any shareholder giving a Proxy may revoke it at anytime prior to its use at
the Annual Meeting by giving written notice of such  revocation to the Secretary
or other officer of the Company or by filing a new written Proxy with an officer
of the Company.  Personal  attendance  at the Annual  Meeting is not, by itself,
sufficient  to  revoke a Proxy  unless  written  notice of the  revocation  of a
subsequent  Proxy is  delivered  to an officer  before the Proxy  intended to be
revoked or superseded is used at the Annual Meeting.

     The presence at the Annual  Meeting in person or by proxy of the holders of
a majority of the outstanding  shares of OneLink's Common Stock entitled to vote
shall  constitute a quorum for the transaction of business.  Proxies not revoked
will be voted in accordance with the  instructions  specified by shareholders by
means of the ballot  provided on the Proxy for that  purpose.  Proxies which are
signed but which lack any  specific  instructions  with  respect to any proposal
will, subject to the following,  be voted in favor of the proposals set forth in
the Notice of Annual Meeting and in favor of the slate of directors  proposed by
the Board of Directors as listed herein.  If a shareholder  abstains from voting
as to any  proposal,  then the shares held by such  shareholder  shall be deemed

<PAGE>

present at the Annual  Meeting  for  purposes  of  determining  a quorum and for
purposes of calculating the vote with respect to such proposal, but shall not be
deemed  to have  been  voted in favor of such  proposal.  Abstentions  as to any
proposal, therefore will have the same effect as votes against such proposal. If
a broker returns a "non-vote" proxy,  indicating a lack of voting instruction by
the beneficial holder of the shares and a lack of discretionary authority on the
part of the broker to vote on a particular proposal,  then the shares covered by
such non-vote  proxy shall be deemed  present at the Annual Meeting for purposes
of  determining  a quorum,  but shall not be deemed to be  present at the Annual
Meeting for  purposes of  calculating  the vote  required  for  approval of such
proposal.

                      OUTSTANDING SHARES AND VOTING RIGHTS

     The Board of  Directors  of the  Company  has fixed  April 11,  1997 as the
record date (the "Record Date") for determining shareholders entitled to vote at
the Annual  Meeting.  Persons who were not  shareholders on the Record Date will
not be allowed to vote at the Annual  Meeting.  At the close of  business on the
Record Date,  2,966,696  shares of OneLink's  Common Stock (the "Common  Stock")
were issued and outstanding.  Each share of Common Stock is entitled to one vote
on each matter to be voted upon at the Annual  Meeting.  Holders of Common Stock
are not entitled to cumulative voting rights.

                    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                              OWNERS AND MANAGEMENT

     The  following  table  sets  forth  certain  information  with  respect  to
beneficial  ownership of Common Stock as of April 11, 1997 by: (i) each director
of the Company,  (ii) each executive officer of the Company named in the Summary
Compensation Table, (iii) all directors and executive officers of the Company as
a group and (iv) each person or entity known by the company to own  beneficially
more than five  percent  of the  Company's  Common  Stock.  The  address of each
beneficial owner,  except Perkins Capital  Management,  Inc., First Bank System,
Inc.,  Woodland  Partners  LLC and Donald L. and Anne  Johnson,  is 10340 Viking
Drive, Suite 150, Minneapolis, MN 55344.

                                      
                                      Number of Shares         Percent of
                                       Beneficially           Outstanding
Name of Shareholder                      Owned (1)             Shares (1)
- -------------------                      ---------             ----------

Nicholas C. Bluhm (2)                     210,000               7.1%
Gregory H. Mohn (3)                       264,242               8.9%
Ronald E. Eibensteiner (4)                105,000               3.5%
Vin Weber (5)                              30,869               1.0%
Michael P. Corcoran (6)                     5,000                .2%
George E. Smith (6)                         5,000                .2%
All executive officers and
 directors as a group                                           
 (eight persons) (7)                      643,167              21.7%
Perkins Capital Management, Inc. (8)      833,650              28.1%
First Bank System, Inc. (9)               536,100              18.1%
Woodland Partners LLC (10)                187,600               6.3%
Donald L. & Anne Johnson (11)             169,299               5.7%

<PAGE>


          (1)  Beneficial  ownership is determined in accordance  with the rules
               of the Securities and Exchange Commission, and generally includes
               voting power and/or  investment power with respect to securities.
               Shares of Common Stock  subject to options or warrants  currently
               exercisable  or  exercisable  with 60 days of April 11,  1997 are
               deemed   outstanding  for  computing  the  beneficial   ownership
               percentage of the person holding such options or warrants but are
               not deemed  outstanding  for computing the  beneficial  ownership
               percentage of any other person.  Except as indicated by footnote,
               the  persons  names in the table  above have the sole  voting and
               investment power with respect to all shares of Common Stock shown
               as beneficially owned by them.

          (2)  Includes  10,000 shares of common stock issuable upon exercise of
               warrants and 200,000 shares of common stock issuable  pursuant to
               options exercisable within 60 days.

          (3)  Includes  17,536  shares of common  stock  issuable  pursuant  to
               options exercisable within 60 days.

          (4)  Includes  100,000  shares of common  stock  issuable  pursuant to
               options exercisable within 60 days

          (5)  Includes 575 shares of common  stock  issuable  upon  exercise of
               warrants and 28,000 shares of common stock  issuable  pursuant to
               options  exercisable  within 60 days.  Excludes  15,000 shares of
               common  stock  issuable  pursuant  to  options  exercisable  upon
               reelection to the Board of Directors.

          (6)  Includes five thousand  (5,000)  nonqualified  options granted on
               January 3, 1997.  Excludes 15,000 shares of common stock issuable
               pursuant to options  exercisable  upon reelection to the Board of
               Directors.

          (7)  Includes  10,575 shares of common stock issuable upon exercise of
               warrants and 378,592  shares of common stock  issuable to options
               exercisable within 60 days.

          (8)  Perkins Capital Management, Inc. has sole power to vote or direct
               the vote for  166,500  shares and sole power to dispose or direct
               the disposition of all shares listed in the table as beneficially
               owned by it.  Includes  60,000 shares of common stock issuable on
               exercise of warrants.  The address of the holder is 730 East Lake
               Street, Wayzata, MN 55391-1769.

          (9)  First Bank System, Inc. has sole power to vote or direct the vote
               for 513,500  shares,  the shared power to vote or direct the vote
               for  22,600  shares  and sole  power to  dispose  or  direct  the
               disposition of 437,900  shares.  The address of the holder is 601
               2nd Ave. South, Minneapolis, MN 55402-4302.

          (10) Woodland  Partners  LLC has the sole  power to vote or direct the
               vote and the sole power to dispose or direct the  disposition  of
               all shares listed in the table as  beneficially  owned by it. The
               address  of the  holder is 60 South  Sixth  Street,  Suite  3750,
               Minneapolis, MN 55402.

          (11) The address of the holder is 7547 128th Street,  Apple Valley, MN
               55124.



<PAGE>


     Immediately  prior to the Company's  Annual Meeting of  Shareholders on May
13, 1996, Ian D. Packer,  former  President,  Chief Executive  Officer and Chief
Financial  Officer  and Allan K. Pray,  former  Vice  President  of Finance  and
Administration of the Company voluntarily  resigned and all incumbent directors,
except Mr. Weber, declined to stand for election.  At the Annual meeting,  three
(3) new  directors,  Ronald E.  Eibensteiner,  Nicholas  C. Bluhm and Michael P.
Corcoran, and the sole incumbent director standing for election, Vin Weber, were
elected  to the Board by the  shareholders.  Immediately  following  the  Annual
Meeting,  at a meeting of the directors,  the size of the Board of Directors was
expanded to five (5) persons and Gregory H. Mohn, a founder of the Company,  was
elected as director.  The directors elected Ronald E. Eibensteiner,  Chairman of
the Company and Nicholas C. Bluhm,  President of the Company.  On July 30, 1996,
at a meeting of the directors,  the size of the Board was again  expanded,  this
time to six (6) persons, and George E. Smith was elected as director.

               ELECTION OF SIX DIRECTORS TO THE BOARD OF DIRECTORS
                                  (Proposal #1)

     The Board of  Directors  has set the number of  directors to be elected for
the ensuing year at six.  Ronald  Eibensteiner,  Nicholas  Bluhm,  Gregory Mohn,
Michael  Corcoran,  George Smith and Vin Weber are all current  directors of the
Company.  The  Board of  Directors  has  nominated  all six of them to stand for
reelection at the Annual  Meeting,  and all of them have  consented to stand for
reelection.

     Vote Required: THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE
"FOR" EACH OF THE NOMINEES  LISTED  ABOVE.  The election of each of the nominees
requires the affirmative vote of a majority of the shares  represented in person
or by proxy at the Annual Meeting.

     In the absence of other instructions, the Proxies will be voted for each of
the Nominees. If elected, each Nominee shall serve until the next annual meeting
of shareholders  and until his successor has been elected and qualified.  If any
of the  Nominees  should be unable  to serve as a  director  by reason of death,
incapacity or other unexpected occurrence, the Proxies solicited by the Board of
Directors  shall be  voted  by the  proxy  representatives  for such  substitute
nominee(s) as is  recommended  by the Board of Directors,  or, in the absence of
such  recommendation,  for such fewer number of directors as remain  willing and
able to serve.

     The  following  table  provides  certain  information  with  respect to the
Company's directors:

Name                                    Age         Position
- ----                                    ---         --------
Ronald E. Eibensteiner                   46         Chairman and Director
Nicholas C. Bluhm                        45         President, CEO and Director
Gregory H. Mohn                          33         Vice President, Secretary &
                                                    Director
Vin Weber                                44         Director
Michael P. Corcoran                      44         Director
George E. Smith                          44         Director

<PAGE>

     Ronald E.  Eibensteiner  joined  the  Company as  Chairman  of the Board of
Directors in May 1996. He is President of Wyncrest Capital, Inc. and has been an
investor in several  early  stage  technology  companies.  Mr.  Eibensteiner  is
co-founder and director of Diametrics Medical, Inc., a manufacturer of blood gas
systems and IVI Publishing,  Inc., an interactive multimedia publisher of health
and medical titles.

     Nicholas C. Bluhm joined the Company as President  and CEO in May 1996.  He
has   extensive    experience   in   both   the   domestic   and   international
telecommunications industry. Mr. Bluhm co-founded Minneopa Communications,  Inc.
and  National  Independent  Billing,  Inc.  to provide  billing  and  collection
services to the telecommunications industry. He is co-founder of Minneopa, Inc.,
a   privately   owned   company   which  has  been   active   in   international
telecommunications  projects, including the operation of international telephone
ground stations in Saudi Arabia during  Operation Desert Storm, and subsequently
the   reconstruction   and   development  of  the  domestic  and   international
telecommunications  systems in  Kuwait,  Lebanon  and  Somalia.  Mr.  Bluhm is a
director  of  MCI   International   Gateways,   a  joint  venture   between  MCI
International and Minneopa, Inc.

     Gregory H. Mohn is Vice President of Business  Development and Secretary of
the Company.  Prior to founding the Company in April 1990, he founded a start-up
venture using the  predecessor  to the  technology  used in the Company's  first
systems.  Mr. Mohn is  responsible  for many of the  Company's  new products and
features  including the  development and  introduction  of OneLink's  Geographic
Information Systems (GIS) products.

     Vin Weber has been a  Director  of the  Company  since 1994 and is the Vice
Chairman  of Empower  America,  a  non-profit  organization  formed to  advocate
policies that emphasize individual  responsibility and accountability in matters
relating to the economy,  social  welfare and education.  Mr. Weber,  along with
three  colleagues,  formed  Empower  America in January 1993.  Prior to that, he
served 12 years in the United States Congress  representing  Minnesota's  Second
Congressional District. He is also a partner in Clark & Weinstock,  Inc. He is a
director  of  Department  56,  Inc.,  Mark  Centers  Trust Ltd.,  ITT  Education
Services, Inc. and BHC Communications, Inc.

     Michael P. Corcoran joined the Company as a Director in May 1996. He is the
founder of Virtual Phone, a local computer telephone  company.  Mr. Corcoran and
Mr. Bluhm co-founded Minneopa Communications, Inc. and Minneopa, Inc.

     George E. Smith joined the Company as a Director in August 1996.  He is the
Chief Executive Officer of TelCon,  Inc., which provides systems  management and
contract  programming  services to both Local and InterExchange  Carriers within
the  telecommunications  industry.  Mr.  Smith  has  over  twenty  years of data
processing  and systems  management  experience  in the  telecommunications  and
financial services industries.


<PAGE>

Board and Committee Meetings

     The Company has a  Compensation  Committee  that  provides  recommendations
concerning  salaries and bonuses for  officers of the Company and stock  options
for officers and employees of the Company.  The members of the committee are Vin
Weber, Michael Corcoran, and George Smith.

     During fiscal 1996, the Board of Directors held six meetings. Directors and
Committee  members may take formal  actions by  unanimous  written  consent,  in
accordance with Minnesota law, rather than hold formal  meetings.  During fiscal
1996, the Compensation  Committees each met twice. Each director attended 75% or
more of the total  number of meetings of the Board of  Directors or Committee of
which they were a member.

Compensation of Directors

     General Policy.  Directors  presently do not receive any compensation  from
the Company for attending Board or Committee meetings, although the Company does
reimburse directors for expenses incurred in attending such meetings.

     Stock Options. Prior to the public offering of the Company's stock, outside
directors of the Company  received options under the Company's 1994 Stock Option
Plan (the "Old Plan") to purchase  Common Stock at exercise  prices equal to the
fair market value of the Company's  Common Stock on the date of grant. Mr. Weber
is the only  remaining  outside  director  to have  received  options  which are
exercisable.  The options granted to other outside  directors have expired.  Mr.
Weber was  granted  options in 1994 and 1995 to  purchase  twenty-five  thousand
(25,000) and Three Thousand (3,000) shares respectively, at an exercisable price
of $2.18 and $3.50 per share,  respectively.  On  January 3, 1997,  shareholders
approved  an  amendment  to the Old Plan for each  nonemployee  director  of the
Company to receive a nonqualified  option for five thousand  (5,000) shares upon
election to the Board and to automatically be granted a nonqualified  option for
Fifteen Thousand (15,000) shares of Common Stock for each year of service on the
Board up to a maximum  of Fifty  Thousand  (50,000)  shares.  Mr.  Smith and Mr.
Corcoran received five thousand (5,000) nonqualified options on January 3, 1997.

<PAGE>

     The Board of Directors  has amended and restated the Plan (the "Amended and
Restated  Plan"),  subject to  shareholder  approval,  to amend and  restate the
provisions of the Plan pertaining to the automatic grants of nonqualified  stock
options to nonemployee directors. Under the Company's Amended and Restated Plan,
which shareholders are being asked to approve at the Annual Meeting, nonemployee
directors  receive an option to purchase  50,000 shares of Company  Common Stock
upon such  director's  initial  election or appointment to the Board. No further
options will be granted to  nonemployee  directors  upon a directors  subsequent
reelection to the Board by the  shareholders.  The options vest in the following
manner:  5,000 shares upon initial election or appointment to the Board;  15,000
shares upon first  reelection  to the Board by the  Shareholders;  15,000 shares
upon second  reelection  to the Board by the  Shareholders;  15,000  shares upon
third  reelection to the Board by the  Shareholders.  The exercise  price of the
options are equal to the fair market value of the Company's  Common Stock on the
date the nonemployee director is initially elected or appointed to the Company's
Board. If approved by the shareholders,  Messrs.  Corcoran, Smith and Weber will
receive   nonqualified  options  to  purchase  45,000  shares  of  common  stock
respectively  at a price equal to $2.25,  the fair market value of the Company's
Common Stock on the date the Board of Directors  adopted the Plan.  See Proposal
#3 for a more complete description of the Amended and Restated 1994 Stock Option
Plan.


                             EXECUTIVE COMPENSATION

     The following table sets forth the total  compensation  paid by the Company
during  the  Company's  last three  fiscal  years to the  persons  who served as
President  and Chief  Executive  Officer of the  Company  during the fiscal year
which ended December 31, 1996. No other executive  officer of the Company earned
a total annual salary and bonus in excess of $100,000 during fiscal 1996.


<PAGE>
<TABLE>
<CAPTION>


                                                          Annual Compensation        
                                                 ------------------------------      Long-Term
                                                                                    Compensation
                                                                                       Awards
                                                                                      Securities
                                                                   Other Annual       Underlying
Name and Principal Position      Year     Salary ($)   Bonus ($)   Compensation       Options (#)

<S>                              <C>      <C>            <C>           <C>            <C>    

Nicholas C. Bluhm,               1996     $56,250        $0            $0              600,000
President, CEO and 
Director (1)

Ian D. Packer, Former            1996     $76,238        $0            $0               32,000(2)
President, CEO, CFO and
Director
                                 1995     $81,250      $9,750          $0               29,138(2)
                                 1994     $37,188        $0            $0              125,000(2)


</TABLE>

          (1)  Mr. Bluhm was appointed to these positions on May 13, 1996. While
               Mr.  Bluhm did not  receive  any cash  compensation  in 1996,  he
               received deferred compensation of $56,250.

          (2)  Such  options   terminated  in  connection   with  Mr.   Packer's
               resignation.


<PAGE>

Option/SAR Grants During 1996 Fiscal Year

     The  following  tables  sets  forth the  options  that were  granted to the
executive officers named in the Summary  Compensation Table during the Company's
last fiscal year which ended December 31, 1996.
<TABLE>
<CAPTION>


                                     Number of       Percent of
                                    Securities     Total Options/
                                    Underlying    SARs Granted to     Exercise or
                                   Options/SARs     Employees in       Base Price        Expiration
                  Name                Granted       Fiscal Year        ($/Share)            Date
                                       (#)

        <S>                           <C>              <C>             <C>             <C>    
        Nicholas C. Bluhm             600,000          34.2%             $ 1.75           09/03/06

        Ian D. Packer                  32,000           1.8%            $ 2.375         04/01/01 (1)

</TABLE>

      (1) See footnote (2) to proceeding table.

Option/SAR Exercises During Fiscal 1996 and Fiscal Year-End Option/SAR Values

     The following table provides certain information  regarding the exercise of
stock options to purchase  shares of the Company's  Common Stock during the year
ended  December  31,  1996,  by the  executive  officers  named  in the  Summary
Compensation  Table and the fiscal  year-end value of unexercised  stock options
held by such officers.
<TABLE>
<CAPTION>


                           Number of                  Number of Unexercised      Value of Unexercised In-
                        Shares Acquired    Value     Options at Fiscal Year        the-Money Options at
                               on         Realized             End                 Fiscal Year End ($)
            Name            Exercise        ($)     (exercisable/unexercisable)(exercisable/unexercisable)(1)
            ----        ----------------- --------- -----------------------------------------------------    

      <S>                     <C>            <C>        <C>                        <C>                 
      Nicholas C.             None           0          100,000 / 500,000           $21,875 / 109,375
      Bluhm

      Ian D. Packer           None           0           0 / 154,138 (2)                $0 / 0 (2)

</TABLE>

       (1) The value of the options equals the difference between $1.96875,  the
           closing bid price of the Company's  Common Stock on December 31, 1996
           as reported by the Nasdaq  SmallCap  Market,  and the option exercise
           price per share,  multiplied  times the  number of shares  subject to
           such options.

       (2) Such options terminated in connection with Mr. Packer's resignation.

<PAGE>



          RATIFICATION OF APPOINTMENT OF INDEPENDENT PUBLIC ACCOUNTANTS
                                  (Proposal #2)

     The Board of Directors unanimously  recommends that the shareholders ratify
the appointment of Ernst & Young LLP,  independent  public  accountants,  as the
Company's independent public accountants for the fiscal year ending December 31,
1997. Unless otherwise  instructed,  the Proxies will be so voted. Ernst & Young
LLP has served as the Company's  independent  public accountants since September
27, 1995.

     Representatives  of Ernst & Young LLP are  expected  to be  present  at the
Annual  Meeting,  will be given an  opportunity  to make a  statement  regarding
financial and accounting  matters of the Company if they so desire,  and will be
available to respond to questions form the Company's shareholders.


                   ADOPTION OF ONELINK COMMUNICATIONS, INC.'S
                   AMENDED AND RESTATED 1994 STOCK OPTION PLAN
                                  (Proposal #3)

     At the Company's  Special Meeting of  Shareholders  held December 27, 1996,
Company  Shareholders  approved an amendment to the Company's  1994 Stock Option
Plan ( the  "Old  Plan")  to  provide  automatic  grants  of  stock  options  to
nonemployee  directors.  Pursuant to the Old Plan,  nonemployee  directors  were
granted  nonqualified  stock options to purchase  5,000 shares of Company Common
Stock at the time of his or her election to the Board and additional  options to
purchase 15,000 shares of Common Stock at each annual meeting thereafter,  up to
a maximum of 50,000 options. The exercise price of each option granted was equal
to the fair market value of the Company's Common Stock on the date a nonemployee
director  was first  elected to the Board of  Directors  and on the date of such
nonemployee director's reelection to the Board.

     The Board of Directors  has amended and restated the Old Plan (the "Plan"),
subject to shareholder  approval, to amend and restate the provisions of the Old
Plan  pertaining  to the  automatic  grants of  nonqualified  stock  options  to
nonemployee  directors and amend the entire Old Plan by  "restating" it so as to
combine into one document these and all prior  amendments to the Old Plan and to
provide plan terms consistent with those currently contained in similar types of
plans.  Under the Company's  Amended and Restated 1994 Stock Option Plan,  which
shareholders  are being asked to approve at the Annual  Meeting,  a  nonemployee
director  receives an option to purchase  50,000 shares of Company  Common Stock
upon such  director's  initial  election or appointment to the Board. No further
options will be granted to nonemployee  directors  upon a director's  subsequent
reelection to the Board by the  shareholders.  The options vest in the following
manner:  5,000 shares upon initial election or appointment to the Board;  15,000
shares upon first  reelection  to the Board by the  Shareholders;  15,000 shares
upon second  reelection  to the Board by the  Shareholders;  15,000  shares upon
third  reelection to the Board by the  Shareholders.  The exercise  price of the
options are equal to the fair market value of the Company's  Common Stock on the
date the nonemployee director is initially elected or appointed to the Company's
Board.  No  material  changes  from  the  Old  Plan  would,  in the  opinion  of
management, be effected by the proposed amended and restated Plan except for the
automatic grants to nonemployee directors.

<PAGE>

     Plan  Description.  The Plan  currently  provides for the granting of stock
options to officers,  directors  who are  employees  of the Company,  employees,
consultants and independent contractors of the Company and its subsidiaries. The
Plan is administered by the Compensation Committee of the Board of Directors.

     The Compensation  Committee has discretion to select  recipients of options
and to  establish  the terms  and  conditions  of each  option,  subject  to the
provisions of the Plan and the  applicable  provisions  of the Internal  Revenue
Code of  1986,  as  amended.  Options  and  awards  granted  under  the Plan are
nontransferable  except by will or by the laws of descent and distribution,  and
are subject to various other conditions and restrictions.

     The Plan provides for the granting of both incentive stock options intended
to qualify for preferential  treatment under Section 422 of the Internal Revenue
Code of 1986, as amended ("incentive options"), and nonqualified options that do
not qualify for such treatment ("nonqualified  options"). The option price of an
incentive  option  granted  under the Plan must not be less than the fair market
value of the Company's Common Stock on the date of the grant, and the term of an
incentive  option must not exceed ten years.  For an  incentive  option  granted
under the Plan to an optionee who owns capital stock  representing more than 10%
of the voting rights of the capital  stock of the Company and its  subsidiaries,
however,  the option price must be at least 110% of the fair market value of the
Company's  Common  Stock on the date of the grant,  and the term of such  option
must not exceed  five  years.  Incentive  options may only be granted to full or
part-time employees of the Company and its subsidiaries,  including officers and
directors.

     2,250,000  shares of Common Stock are authorized to be issued in connection
with  options  issued  under the Plan.  As of April 11,  1997,  the  Company had
outstanding options to purchase an aggregate of 1,927,171 shares of Common Stock
at a weighted  average  exercise price of $1.76 per share. As of April 11, 1997,
1,111,747 options issued under the Plan were held by directors of the Company.

     The Plan will expire on May 8, 2004, unless terminated earlier by the Board
of  Directors.  No option or award may be granted  after such  termination,  but
termination  of the 1994 Plan shall not,  without the consent of the optionee or
grantee,  alter or impair  any rights or  obligations  under any option or award
previously granted.

     The grant of an option will result in no tax consequences for the recipient
or the Company or any subsidiary employing such individual (the "employer"). The
holder of an incentive  stock option  generally will have no taxable income upon
exercising the incentive stock option (except that the  alternative  minimum tax
may apply),  and the employer  generally  will receive no tax deduction  when an
incentive stock option is exercised.  Upon exercise of a stock option other than
an incentive  option,  the optionee must recognize  ordinary income equal to the
excess of the fair market  value of the shares  acquired on the date of exercise
over the option price, and the employer will then be entitled to a tax deduction
for the same amount.  The tax  consequences  to an optionee of a disposition  of
shares  acquired  through the  exercise of an option will depend on how long the
shares have been held and upon whether such shares were  acquired by  exercising
an incentive option or nonqualified  stock option.  Generally,  there will be no
tax  consequence  to the employer in  connection  with a  disposition  of shares
acquired  under an option  except  that the  employer  may be  entitled to a tax
deduction in the case of a  disposition  of shares  acquired  under an incentive
option before the applicable incentive option holding period has been satisfied.

<PAGE>

     Special rules apply in the case of individuals  subject to Section 16(b) of
the Securities  Exchange Act of 1934, as amended.  In particular,  under current
law, shares  received  pursuant to the exercise of a stock option may be treated
as  restricted  as to  transferability  and  subject  to a  substantial  risk of
forfeiture  for a  period  of up to six  months  after  the  date  of  exercise.
Accordingly,  unless a special  tax  election  is made,  the amount of  ordinary
income  recognized and the amount of the employer's  deduction may be determined
as of such date.

     Plan Benefits. The table below shows the total number of stock options that
have been received by the following individuals and groups under the Plan:

                                                      Total Number of
 Name and Position/Group                             Options Received
 
Nicholas C. Bluhm, President/CEO                          600,000
Ian D. Packer, Former President/CEO                       186,138(1)
Current Executive Officer Group (3 persons)               709,167
Current Non-executive Officers Director (5 persons)       511,747
Current Non-executive Officer Employee Group (28 persons) 681,043

            (1)     Mr. Packer's  options  terminated  pursuant to Mr.
                    Packer's resignation.



     The Board of Directors recommends that the shareholders approve the Amended
and  Restated  1994  Stock  Option  Plan.  Approval  of the  Plan  requires  the
affirmative  vote of the greater of (i) a majority of the shares  represented at
the meeting with  authority  to vote on such  matter,  or (ii) a majority of the
voting power of the minimum number of shares that would  constitute a quorum for
the transaction of business at the meeting.


             Section16(a) Beneficial Ownership Reporting Compliance

     Section  16(a)  of  the  Securities  Act of  1934  requires  the  Company's
executive  officers and directors,  and persons who own more than ten percent of
the Company's Common Stock, to file with the Securities and Exchange  Commission
initial reports of ownership and reports of changes in ownership of Common Stock
and other equity securities of the Company. Officers, directors and greater than
ten percent shareholders  ("Insiders") are required by SEC regulation to furnish
the Company with copies of all Section 16(a) forms they file.

     To the Company's knowledge, based on a review of the copies of such reports
furnished to the Company,  during the fiscal year ended  December 31, 1996,  all
Section  16(a) filing  requirements  applicable  to Insiders  were compiled with
except that Forms 3 were filed late by Messrs. Bluhm, Corcoran and Eibensteiner.

<PAGE>


                              SHAREHOLDER PROPOSALS

     Any  appropriate  proposal  submitted by a  shareholder  of the Company and
intended  to be  presented  at the annual  meeting  for the fiscal  year  ending
December 31, 1997 must be received by the Company at its offices by December 17,
1997,  to be  considered  for  inclusion in the  Company's  proxy  statement and
related proxy for such annual meeting.


                                 OTHER BUSINESS

     The Board of  Directors  knows of no other  matters to be  presented at the
meeting.  If any other  matter  does  properly  come  before  the  meeting,  the
appointees  named in the Proxy will vote the  Proxies in  accordance  with their
best judgment.


                                OTHER INFORMATION

     Enclosed with this Proxy  Statement is a copy of the Company's  1996 Annual
Report to Shareholders.


     THE COMPANY WILL FURNISH,  WITHOUT  CHARGE,  A COPY OF ITS ANNUAL REPORT ON
FORM 10-KSB FOR THE FISCAL YEAR ENDED  DECEMBER 31, 1996, TO ANY  SHAREHOLDER OF
THE  COMPANY  UPON  WRITTEN  REQUEST.  SUCH  REQUESTS  SHOULD BE SENT TO ONELINK
COMMUNICATION,  INC.,  MICHAEL J. RYAN,  CHIEF FINANCIAL  OFFICER,  10340 VIKING
DRIVE, SUITE 150, EDEN PRAIRIE, MN 55344.


Dated:  April 17, 1997
        Eden Prairie, MN



<PAGE>


- -------------------------------------------------------------------------------
                          ONELINK COMMUNICATIONS, INC.
- -------------------------------------------------------------------------------
                    Proxy for Annual Meeting of Shareholders

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints NICHOLAS C. BLUHM and RONALD E. EIBENSTEINER, or
either of them  acting  alone,  with the power of  substitution,  as  proxies to
represent and vote, as designated on the reverse,  all shares of Common Stock of
OneLink  Communications Inc.  registered in the name of the undersigned,  at the
Annual Meeting of Shareholders of OneLink Communications, Inc. to be held on May
22, 1997, at 2:00 p.m.,  Central  Standard  Time at the  Company's  headquarters
located at 10340 Viking Drive,  Suite 150, Eden Prairie,  Minnesota,  and at all
adjournments  of such  meeting.  The  undersigned  hereby  revokes  all  proxies
previously granted with respect to such meeting.

1.   ELECTION OF DIRECTORS
       [ ] FOR all  nominees  listed  below  (expect as marked to the contrary
       below) [ ] WITHHOLD AUTHORITY to vote for all nominees listed below

       To withhold authority to vote for any nominee,  strike a line through the
       nominee's name in the list below:
       Nicholas Bluhm            Vin Weber                  Ronald Eibensteiner
       George Smith              Greg Mohn                  Michael Corcoran

2.   APPROVAL OF ERNST & YOUNG LLP AS THE COMPANY'S INDEPENDENT PUBLIC 
     ACCOUNTANT FOR THE FISCAL YEAR ENDING DECEMBER 31, 1997.
         [ ]   FOR         [ ]   AGAINST               [ ]   ABSTAIN

3.   TO ADOPT  ONELINK  COMMUNICATIONS,  INC.'S  AMENDED AND RESTATED 1994 STOCK
     OPTION PLAN TO AMEND AND RESTATE THE PROVISIONS PERTAINING TO THE AUTOMATIC
     GRANTS AND VESTING SCHEDULES OF OPTIONS GRANTED TO NONEMPLOYEE DIRECTORS.
         [ ]   FOR         [ ]   AGAINST               [ ]   ABSTAIN

4.   OTHER MATTERS;  IN THEIR DISCRETION THE APPOINTED PROXIES ARE AUTHORIZED TO
     VOTE ON SUCH OTHER  BUSINESS AS MAY PROPERLY COME BEFORE THE ANNUAL MEETING
     OR ANY ADJOURNMENT.
         [ ]   FOR         [ ]   AGAINST               [ ]   ABSTAIN

This Proxy, when properly executed,  will be voted in the manner directed herein
by the undersigned shareholder. If no direction is made, the Proxy will be voted
for the  election of the nominees set forth in Item 1 and for Item 2 and 3. When
shares are held by joint  tenants,  both should sign.  When signing as attorney,
executor,  administrator,  trustee or guardian,  please give full title as such.
When signing as a  corporation,  please sign in full corporate name by President
or other  authorized  officer.  When  signing as a  partnership,  please sign in
partnership name by authorized person.

Signature                                   Signature if held jointly

- ---------------------------                 ---------------------------
Please print name                           Please print name

Dated: ___________, 1996

               ---------------------------------------------------
             PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY PROMPTLY
                Return envelope is enclosed for your convenience
               ---------------------------------------------------





<PAGE>
                          ONELINK COMMUNICATIONS, INC.

                   AMENDED AND RESTATED 1994 STOCK OPTION PLAN


     1.  Purposes of the Plan.  The purposes of this  Amended and Restated  1994
Stock  Option Plan are to attract and retain the best  available  personnel  for
positions of  substantial  responsibility,  to provide  additional  incentive to
Employees and Consultants of the Company and its Subsidiaries and to promote the
success  of the  Company's  business.  Options  granted  under  the  Plan may be
incentive  stock  options  (as  defined  under  Section  422  of  the  Code)  or
nonqualified  stock options,  as determined by the  Administrator at the time of
grant of option and subject to the  applicable  provisions of Section 422 of the
Code, as amended, and the regulations promulgated thereunder.

     2. Definitions. As used herein, the following definitions shall apply:

     (a)  "Administrator"  means  the Board or any of its  Committees  appointed
pursuant to Section 4 of the Plan.

     (b) "Board" means the Board of Directors of the Company.

     (c) "Code" means the Internal Revenue Code of 1986, as amended.

     (d) "Committee" means the Committee  appointed by the Board of Directors in
accordance with paragraph (a) of Section 4 of the Plan.

     (e) "Common Stock" means the Common Stock of the Company.

     (f) "Company" means OneLink Communications, Inc., a Minnesota corporation.

     (g) "Consultant" means any person,  including an advisor, who is engaged by
the Company or any Parent or  Subsidiary to render  services and is  compensated
for such services,  and any director of the Company whether compensated for such
services or not,  provided  that if and in the event the Company  registers  any
class of any equity  security  pursuant to the Exchange Act, the term Consultant
shall  thereafter  not  include  directors  who are not  compensated  for  their
services or are paid only a director's fee by the Company.

     (h)   "Continuous   Status  as  an  Employee"  means  the  absence  of  any
interruption or termination of the employment relationship by the Company or any
Subsidiary. Continuous Status as an Employee shall not be considered interrupted
in the case of: (i) sick leave;  (ii) military  leave;  (iii) any other leave of
absence approved by the Company, provided that such leave is for a period of not
more than ninety (90) days,  unless  reemployment  upon the  expiration  of such
leave is  guaranteed  by  contract  or  statute,  or unless  provided  otherwise
pursuant to Company policy adopted from time to time; or (iv) in

                                      - 1 -

<PAGE>



the case of transfers  between  locations of the Company or between the Company,
its Subsidiaries or its successor.

     (i) "Employee" means any person, including officers and directors, employed
by the  Company or any Parent or  Subsidiary  of the  Company.  The payment of a
director's fee by the Company shall not be sufficient to constitute "employment"
by the Company.

     (j)  "Exchange  Act"  means  the  Securities   Exchange  Act  of  1934,  as
- ------------ amended.

     (k) "Fair Market  Value" means,  as of any date,  the value of Common Stock
determined as follows:

          (i)    If the Common Stock is listed on any established stock exchange
or a national  market system  including  without  limitation the National Market
System  of the  National  Association  of  Securities  Dealers,  Inc.  Automated
Quotation  ("NASDAQ")  System,  its Fair Market Value shall be the closing sales
price for such stock (or the closing bid, if no sales were  reported,  as quoted
on such system or exchange,  or the exchange with the greatest volume of trading
in  Common  Stock,  for  the  last  market  trading  day  prior  to the  time of
determination)  as reported in The Wall Street  Journal or such other  source as
the Administrator deems reliable;

         (ii)     If the Common Stock is quoted on the NASDAQ System (but
not on the National Market System  thereof) or regularly  quoted by a recognized
securities  dealer but selling  prices are not  reported,  its Fair Market Value
shall be the mean between the high bid and low asked prices for the Common Stock
or;

        (iii)      In the absence of an established market for the Common Stock,
the Fair Market Value thereof shall be determined in good faith by the
Administrator.

     (l)  "Incentive  Stock  Option"  means an Option  intended to qualify as an
incentive stock option within the meaning of Section 422 of the Code.

     (m) "Nonqualified  Stock Option" means an Option not intended to qualify as
an Incentive Stock Option.

     (n) "Option" means a stock option granted pursuant to the Plan.

     (o) "Optioned Stock" means the Common Stock subject to an Option.

     (p) "Optionee" means an Employee or Consultant who receives an Option.

     (q)  "Parent"  means  a  "parent  corporation",  whether  now or  hereafter
existing, as defined in Section 424(e) of the Code.

                                      - 2 -

<PAGE>




     (r) "Plan" means this 1994 Stock Option Plan.

     (s) "Share"  means a share of the Common  Stock,  as adjusted in accordance
with Section 12 of the Plan.

     (t) "Subsidiary" means a "subsidiary corporation", whether now or hereafter
existing, as defined in Section 424(f) of the Code.

     3. Stock  Subject to the Plan.  Subject to the  provisions of Section 12 of
the Plan, the maximum  aggregate number of shares which may be optioned and sold
under  the  Plan  is  2,250,000  shares  of  Common  Stock.  The  shares  may be
authorized, but unissued, or reacquired Common Stock.

     If an Option should expire or become  unexercisable  for any reason without
having been exercised in full, the unpurchased Shares which were subject thereto
shall,  unless the Plan shall have been terminated,  become available for future
grant under the Plan.

     4. Administration of the Plan.

     (a) Procedure.

          (i)    Administration With Respect to Directors and Officers. With
respect to grants of Options to Employees  who are also officers or directors of
the Company,  the Plan shall be  administered  by (A) the Board if the Board may
administer the Plan in compliance with Rule 16b-3 promulgated under the Exchange
Act or any successor  thereto  ("Rule 16b-3") with respect to a plan intended to
qualify thereunder as a discretionary plan, or (B) a committee designated by the
Board to administer  the Plan,  which  committee  shall be constituted in such a
manner as to permit the Plan to comply  with Rule  16b-3 with  respect to a plan
intended to qualify  thereunder as a discretionary  plan.  Once appointed,  such
Committee  shall  continue to serve in its designated  capacity until  otherwise
directed by the Board.  From time to time the Board may increase the size of the
Committee  and appoint  additional  members  thereof,  remove  members  (with or
without cause) and appoint new members in substitution therefor, fill vacancies,
however caused, and remove all members of the Committee and thereafter  directly
administer the Plan, all to the extent permitted by Rule 16b-3 with respect to a
plan intended to qualify thereunder as a discretionary plan.

         (ii)    Multiple Administrative Bodies. If permitted by Rule 16b-3, the
Plan  may be  administered  by  different  bodies  with  respect  to  directors,
non-director officers and Employees who are neither directors nor officers.

        (iii)    Administration With Respect to Consultants and Other
Employees. With respect to grants of Options to Employees or Consultants who are
neither directors nor officers of the Company, the Plan shall be administered by
(A) the Board or (B) a committee  designated by the Board, which committee shall
be constituted in such a manner as to satisfy the legal requirements relating to
the administration of incentive stock

                                      - 3 -

<PAGE>



option plans,  if any, of state  corporate and  securities  laws and of the Code
(the "Applicable Laws"). Once appointed,  such Committee shall continue to serve
in its designated  capacity until otherwise  directed by the Board. From time to
time the Board may increase  the size of the  Committee  and appoint  additional
members thereof,  remove members (with or without cause) and appoint new members
in substitution therefor, fill vacancies, however caused, and remove all members
of the Committee and thereafter  directly administer the Plan, all to the extent
permitted by the Applicable Laws.

     (b) Powers of the Administrator.  Subject to the provisions of the Plan and
in the case of a Committee,  the specific duties  delegated by the Board to such
Committee, the Administrator shall have the authority, in its discretion:

            (i)     to determine the Fair Market Value of the Common Stock, in
accordance with Section 2(k) of the Plan;

           (ii)     to select the Consultants and Employees to whom Options may
from time to time be granted hereunder;

          (iii)     to determine whether and to what extent Options are granted
hereunder;

           (iv)     to determine the number of shares of Common Stock to be
covered by each such award granted hereunder;

            (v)     to approve forms of agreement for use under the Plan;

           (vi)     to determine the terms and conditions, not inconsistent with
the terms of the Plan, of any award granted  hereunder  (including,  but not 
limited to,  the  share  price  and  any  restriction  or  limitation,  or  any
vesting acceleration or waiver of forfeiture  restriction  regarding any Option
or other award and/or the shares of Common Stock relating thereto,  based in
each case on such factors as the Administrator shall determine, in its 
sole discretion);

          (vii)     to determine the terms and conditions, not inconsistent with
the terms of the Plan, of any award granted hereunder;

         (viii)     to determine whether and under what circumstances an Option
may be settled in cash under subsection 9(f) instead of Common Stock; and

           (ix)     to reduce the exercise price of any Option to the then
current Fair Market Value if the Fair Market  Value of the Common Stock covered
by such Option shall have declined since the date the Option was granted.


                                      - 4 -

<PAGE>



            (x)      to restate the Plan, from time to time, to include any 
amendment to the Plan which has been approved in accordance  with the terms of
the Plan or other applicable law.

     (c) Effect of Administrator's  Decision. All decisions,  determinations and
interpretations of the Administrator shall be final and binding on all Optionees
and any other holders of any Options.

     5. Eligibility.

     (a) Nonqualified Stock Options may be granted to Employees and Consultants.
Incentive  Stock  Options  may be granted  only to  Employees.  An  Employee  or
Consultant who has been granted an Option may, if he is otherwise  eligible,  be
granted an additional Option or Options.

     (b) Each Option  shall be  designated  in the written  option  agreement as
either an  Incentive  Stock  Option or a  Nonqualified  Stock  Option.  However,
notwithstanding such designations,  to the extent that the aggregate Fair Market
Value of the Shares with respect to which Options  designated as Incentive Stock
Options are  exercisable  for the first time by any Optionee during any calendar
year  (under  all  plans of the  Company  or my Parent  or  Subsidiary)  exceeds
$100,000, such excess Options shall be treated as Nonqualified Stock Options.

     (c) For purposes of Section  5(b),  Incentive  Stock Options shall be taken
into account in the order in which they were granted,  and the Fair Market Value
of the Shares shall be determined as of the time the Option with respect to such
Shares is granted.

     (d) The Plan shall not confer upon any  Optionee  any right with respect to
continuation  of  employment or consulting  relationship  with the Company,  nor
shall it interfere in any way with his right or the Company's right to terminate
his employment or consulting relationship at my time, with or without cause.

     6. Term of Plan. The Plan shall become  effective upon the earlier to occur
of its adoption by the Board of Directors or its approval by the shareholders of
the Company as described in Section 19 of the Plan. It shall  continue in effect
for a term of ten (10) years unless  sooner  terminated  under Section 15 of the
Plan.

     7. Term of Option.  The term of each Option shall be the term stated in the
Option  Agreement;  provided,  however,  that the term shall be no more than ten
(10)  years  from the  date of  grant  thereof  or such  shorter  term as may be
provided in the Option  Agreement.  However,  in the case of an Incentive  Stock
Option granted to an Optionee who, at the time the Option is granted, owns stock
representing  more than ten percent  (10%) of the voting power of all classes of
stock of the Company or any Parent or  Subsidiary,  the term of the Option shall
be five (5) years from the date of grant  thereof or such shorter term as may be
provided in the Option Agreement.

                                      - 5 -

<PAGE>




     8. Option Exercise Price and Consideration.

     (a) The per share  exercise  price for the Shares to be issued  pursuant to
exercise of an Option  shall be such price as is  determined  by the Board,  but
shall be subject to the following:

            (i) In the case of an Incentive Stock Option

               (A)     granted to an Employee who, at the time of the grant of
Such Incentive Stock Option, owns stock representing more than ten percent (10%)
of the  voting  power of all  classes  of stock of the  Company or any Parent or
Subsidiary,  the per Share exercise price shall be no less than 110% of the Fair
Market Value per Share on the date of grant.

               (B)     granted to any Employee, the per Share exercise price
shall be no less  than 100% of the Fair  Market  Value per Share on the date of
grant.

            (ii)     In the case of a Nonqualified Stock Option, the per Share
exercise price shall be determined by the Administrator.

     (b) The  consideration to be paid for the Shares to be issued upon exercise
of an  Option,  including  the method of  payment,  shall be  determined  by the
Administrator  (and,  in  the  case  of an  Incentive  Stock  Option,  shall  be
determined  at the time of grant)  and may  consist  entirely  of (1) cash,  (2)
check,  (3)  promissory  note,  (4) other Shares which (x) in the case of Shares
acquired  upon  exercise of an Option have been owned by the  Optionee  for more
than six months on the date of  surrender,  and (y) have a Fair Market  Value on
the date of surrender equal to the aggregate  exercise price of the Shares as to
which said Option  shall be  exercised,  (5)  authorization  from the Company to
retain from the total number of Shares as to which the Option is exercised  that
number of Shares having a Fair Market Value on the date of exercise equal to the
exercise  price  for the  total  number  of  Shares  as to which  the  Option is
exercised,  (6) delivery of a properly  executed  exercise  notice together with
such other  documentation as the  Administrator  and the broker,  if applicable,
shall require to effect an exercise of the Option and delivery to the Company of
the  sale  or  loan  proceeds  required  to pay  the  exercise  price,  (7)  any
combination of the foregoing methods of payment, or (8) such other consideration
and method of payment for the issuance of Shares to the extent  permitted  under
Applicable Laws. In making its  determination as to the type of consideration to
accept,  the Board shall  consider if  acceptance of such  consideration  may be
reasonably expected to benefit the Company.

     9. Exercise of Option.

     (a) Procedure for Exercise:  Rights as a  Shareholder.  Any Option  granted
hereunder  shall be  exercisable  at such  times and under  such  conditions  as
determined  by the Board,  including  performance  criteria  with respect to the
Company and/or the Optionee,  and as shall be permissible under the terms of the
Plan.

                                      - 6 -

<PAGE>




          An Option may not be  exercised  for a fraction  of a Share.

          An Option shall be deemed to be exercised when written notice of such
exercise  has been  given to the  Company  in  accordance  with the terms of the
Option by the person  entitled to exercise  the Option and full  payment for the
Shares with  respect to which the Option is exercised  has been  received by the
Company.  Full  payment  may,  as  authorized  by  the  Board,  consist  of  any
consideration and method of payment allowable under Section 8(b) of the Plan.

           Until the stock certificate evidencing such Shares is issued (as
evidenced  by the  appropriate  entry on the books of the  Company  or of a duly
authorized transfer agent of the Company), no right to vote or receive dividends
or any other  rights as a  shareholder  shall exist with respect to the optioned
Stock,  notwithstanding  the exercise of the Option. The Company shall issue (or
cause to be  issued)  such  stock  certificate  promptly  after  the  Option  is
exercised.  No  adjustment  will be made for a dividend or other right for which
the record date is prior to the date the stock certificate is issued,  except as
provided in Section 12 of the Plan.

           Exercise of a Option in any manner shall result in a decease in the
number of Shares which  thereafter  may be  available,  both for purposes of the
Plan and for sale  under  the  Option,  by the  number of Shares as to which the
Option is exercised.

     (b) Termination of Employment. In the event of termination of an Optionee's
consulting  relationship  or Continuous  Status as an Employee with the Company,
such  Optionee may, but only with in a period of thirty (30) days (or such other
period of time as is determined by the Board, which, in the case of an Incentive
Stock  Option  shall  not  exceed  three  (3)  months)  after  the  date of such
termination  (but in no event later than the expiration date of the term of such
Option as set forth in the Option Agreement),  exercise his Option to the extent
that  Optionee was entitled to exercise it at the date of such  termination.  To
the extent that  Optionee was not entitled to exercise the Option at the date of
such termination,  or if Optionee does not exercise such Option to the extent so
entitled within the time specified herein, the Option shall terminate.

     (c) Disability of Optionee.  Notwithstanding the provisions of Section 9(b)
above, in the event of termination of an Optionee's  consulting  relationship or
Continuous  Status  as an  Employee  as a  result  of his  total  and  permanent
disability (as defined in Section 22(e)(3) of the Code),  Optionee may, but only
within  twelve (12) months  from the date of such  termination  (but in no event
later than the  expiration  date of the term of such  Option as set forth in the
Option  Agreement),  exercise  the Option to the extent  otherwise  entitled  to
exercise it at the date of such termination. To the extent that Optionee was not
entitled to exercise the Option at the date of termination,  or if Optionee does
not  exercise  such Option to the extent so entitled  within the time  specified
herein, the Option shall terminate.

     (d) Death of Optionee. In the event of the death of an Optionee, the Option
may be exercised,  at any time within  twelve (12) months  following the date of
death (but in

                                      - 7 -

<PAGE>



no event later than the expiration  date of the term of such Option as set forth
in the Option  Agreement),  by the Optionee's estate or by a person who acquired
the right to  exercise  the Option by bequest  or  inheritance,  but only to the
extent the Optionee was entitled to exercise the Option at the date of death. To
the extent that  Optionee was not entitled to exercise the Option at the date of
termination,  or if  Optionee  does not  exercise  such  Option to the extent so
entitled within the time specified herein, the Option shall terminate.

     (e) Rule 16b-3.  Options granted to persons subject to Section 16(b) of the
Exchange  Act must  comply  with Rule 16b-3 and shall  contain  such  additional
conditions  or  restrictions  as may be required  thereunder  to qualify for the
maximum  exemption  from  Section 16 of the  Exchange  Act with  respect to Plan
transactions.

     (f) Buyout  Provisions.  The Administrator may at any time offer to buy out
for a payment in cash or Shares,  an Option  previously  granted,  based on such
terms and conditions as the Administrator shall establish and communicate to the
Optionee at the time that such offer is made.

     10.  Non-Transferability  of Options.  The Option may not be sold, pledged,
assigned, hypothecated,  transferred, or disposed of in any manner other than by
will or by the laws of descent or distribution and may be exercised,  during the
lifetime of the Optionee, only by the Optionee.

     11.  Stock  Withholding  to Satisfy  Withholding  Tax  Obligations.  At the
discretion of the Administrator,  Optionees may satisfy withholding  obligations
as  provided  in this  paragraph.  When an  Optionee  incurs  tax  liability  in
connection  with an Option,  which tax  liability is subject to tax  withholding
under  applicable  tax laws, and the Optionee is obligated to pay the Company an
amount  required to be withheld  under  applicable  tax laws,  the  Optionee may
satisfy  the  withholding  tax  obligation  by one or  some  combination  of the
following  methods:  (i) by cash  payment,  or (ii)  out of  Optionee's  current
compensation, or (iii) if permitted by the Administrator,  in its discretion, by
surrendering  to the Company  Shares which (a) in the case of Shares  previously
acquired  from the  Company,  have been owned by the  Optionee for more than six
months on the date of surrender, and (b) have a fair market value on the date of
surrender equal to or less than Optionee's  marginal tax rate times the ordinary
income recognized, (iv) by electing to have the Company withhold from the Shares
to be issued upon  exercise  of the Option  that number of Shares  having a fair
market value equal to the amount required to be withheld.  For this purpose, the
fair market value of the Shares to be withheld  shall be  determined on the date
that the amount of tax to be withheld is to be determined (the "Tax Date").

     If  the  Optionee  is  subject  to  Section  16 of  the  Exchange  Act  (an
"Insider"),  any surrender of previously owned Shares to satisfy tax withholding
obligations arising upon exercise of this Option must comply with the applicable
provisions of Rule 16b-3  promulgated  under the Exchange Act ("Rule 16b-3") and
shall  be  subject  to such  additional  conditions  or  restrictions  as may be
required  thereunder to qualify for the maximum exemption from Section 16 of the
Exchange Act with respect to Plan transactions.

                                      - 8 -

<PAGE>




     All  elections  by an  Optionee  to have  Shares  withheld  to satisfy  tax
withholding  obligations  shall be made in writing in a form  acceptable  to the
Administrator and shall be subject to the following restrictions:

     (a) the election must be made on or prior to the applicable Tax Date;

     (b) once made,  the  election  shall be  irrevocable  as to the  particular
Shares of the Option as to which the election is made;

     (c) all  elections  shall be subject to the consent or  disapproval  of the
Administrator;

     (d) if the  Optionee  is an  Insider,  the  election  must  comply with the
applicable  provisions  of Rule 16b-3 and shall be  subject  to such  additional
conditions  or  restrictions  as may be required  thereunder  to qualify for the
maximum  exemption  from  Section 16 of the  Exchange  Act with  respect to Plan
transactions.

     In the event the  election to have  Shares  withheld is made by an Optionee
and the Tax Date is deferred under Section 83 of the Code because no election is
filed under  Section  83(b) of the Code,  the  Optionee  shall  receive the full
number of Shares with respect to which the Option is exercised but such Optionee
shall be  unconditionally  obligated  to tender  back to the  Company the proper
number of Shares on the Tax Date.

     12. Adjustments Upon Changes in Capitalization or Merger.

     (a)  Changes  in  Capitalization.  Subject  to any  required  action by the
shareholders  of the Company,  the number of shares of Common  Stock  covered by
each  outstanding  Option,  and the number of shares of Common  Stock which have
been  authorized for issuance under the Plan but as to which no Options have yet
been  granted  or which  have been  returned  to the Plan upon  cancellation  or
expiration of an Option,  as well as the price per share of Common Stock covered
by each such  outstanding  Option,  shall be  proportionately  adjusted  for any
increase or decrease in the number of issued  shares of Common  Stock  resulting
from a  stock  split,  reverse  stock  split,  stock  dividend,  combination  or
reclassification  of the Common Stock,  or any other increase or decrease in the
number  of  issued  shares  of  Common  Stock   effected   without   receipt  of
consideration  by  the  Company;  provided,  however,  that  conversion  of  any
convertible securities of the Company shall not be deemed to have been "effected
without receipt of  consideration."  Such adjustment shall be made by the Board,
whose  determination  in that respect  shall be final,  binding and  conclusive.
Except as  expressly  provided  herein,  no issuance by the Company of shares of
stock of any class, or securities convertible into shares of stock of any class,
shall affect, and no adjustment by reason thereof shall be made with respect to,
the number or price of shares of Common Stock subject to an Option.

     (b) Dissolution or Liquidation. In the event of the proposed dissolution or
liquidation of the Company, the Board shall notify the Optionee at least fifteen
(15) days

                                      - 9 -

<PAGE>



prior  to  such  proposed  action.  To the  extent  it has not  been  previously
exercised,  the Option will terminate  immediately  prior to the consummation of
such proposed action.

     (c)  Merger  or Asset  Sale.  In the event of a  proposed  sale of all or a
majority of all of the assets of the Company,  or the merger of the Company with
or into another corporation if the shareholders of the Company immediately prior
to such merger own less than fifty  percent  (50%) of the equity of the combined
entity  immediately  after such merger becomes effective the Optionee shall have
the right to  exercise  the Option as to all of the  Optioned  Stock,  including
Shares as to which the Option would not otherwise be  exercisable  and the Board
shall  notify  the  Optionee  at  least  twenty-five  (25)  days  prior  to such
transaction  that the Option shall be fully  exercisable for a period of fifteen
(15) days from the date of such notice,  and the Option will  terminate upon the
expiration of such period. In the event of any other form of merger with or into
another  corporation,  each outstanding  Option shall be assumed or a equivalent
option or right shall be substituted by the successor corporation or a Parent or
Subsidiary  of the  successor  corporation.  In the  event  that  the  successor
corporation  does not agree to assume the Option or to  Substitute  a equivalent
option  or  right,  the  Administrator  may,  in  lieu  of  such  assumption  or
substitution,  provide for the Optionee to have the right to exercise the Option
as to all of the  Optioned  Stock,  including  Shares  as to which it would  not
otherwise be exercisable. If the Administrator makes an Option fully exercisable
in  lieu  of  assumption  or  substitution  in  the  event  of  a  merger,   the
Administrator  shall  notify  the  Optionee  that  the  Option  shall  be  fully
exercisable for a period of fifteen (15) days from the date of such notice,  and
the Option will terminate  upon the expiration of such period.  For the purposes
of this  paragraph,  the Option shall be  considered  assumed if,  following the
merger or sale of assets, the option or right confers the right to purchase, for
each Share of  Optioned  Stock  subject to the Option  immediately  prior to the
merger or sale of assets,  the  consideration  (whether  stock,  cash,  or other
securities  or property)  received in the merger or sale of assets by holders of
Common Stock for each Share held on the effective date of the  transaction  (and
if holders were  offered a choice of  consideration,  the type of  consideration
chosen by the  holders  of a  majority  of the  outstanding  Shares);  provided,
however, that if such consideration received in the merger or sale of assets was
not  solely  common  stock  of the  successor  corporation  or its  Parent,  the
Administrator   may,  with  consent  of  the  successor   corporation   and  the
participant,  provide for the  consideration to be received upon the exercise of
the Option, for each Share of Optioned Stock subject to the Option, to be solely
common  stock of the  successor  corporation  or its Parent equal in Fair Market
Value to the per share consideration  received by holders of Common Stock in the
merger or sale of assets.

     (d) Public Offering.  Immediately upon the closing of the Company's sale of
Common Stock  pursuant to a  registration  statement  on Form 5-1,  5.18 (or the
equivalent)  under the Securities Act of 1933, as amended,  pursuant to a public
offering the  Optionee  shall have the right to exercise the Option as to all of
the Optioned Stock,  including Shares as to which the Option would not otherwise
be exercisable so long as such Optionee  agrees not to sell any shares  acquired
upon  exercise  during  a  period  beginning  on  the  effective  date  of  such
registration  statement and ending 180 days afterwards or such shorter period as
may

                                     - 10 -

<PAGE>



be requested by the underwriter and the Board shall notify the Optionee at least
twenty-five (25) days prior to such transaction.

     13. Time of Granting Options. The date of grant of an Option shall, for all
purposes,  be the  date on  which  the  Administrator  makes  the  determination
granting such Option,  or such other date as is determined by the Board.  Notice
of the  determination  shall be given to each  Employee or Consultant to whom an
Option is so granted within a reasonable time after the date of such grant.

     14. Amendment and Termination of the Plan.

     (a)  Amendment  and  Termination.  The Board may at any time amend,  alter,
suspend or  discontinue  the Plan, but no amendment,  alteration,  suspension or
discontinuation  shall be made which  would  impair  the rights of any  Optionee
under any grant theretofore made,  without his or her consent.  In addition,  to
the extent  necessary and desirable to comply with Rule 16B-3 under the Exchange
Act or with Section 422 of the Code (or any other  applicable law or regulation,
including the  requirements of the NASD or a established  stock  exchange),  the
Company shall obtain shareholder approval of any Plan amendment in such a manner
and to such a degree as required.

     (b) Effect of Amendment or  Termination.  Any such amendment or termination
of the Plan shall not affect  Options  already  granted and such  Options  shall
remain  in full  force  and  effect  as if this  Plan  had not been  amended  or
terminated, unless mutually agreed otherwise between the Optionee and the Board,
which agreement must be in writing and signed by the Optionee and the Company.

     15. Conditions Upon Issuance of Shares. Shares shall not be issued pursuant
to the exercise of a Option  unless the exercise of such Option and the issuance
and  delivery of such Shares  pursuant  thereto  shall  comply with all relevant
provisions of law, including, without limitation, the Securities Act of 1933, as
amended, the Exchange Act, the rules and regulations promulgated thereunder, and
the requirements of any stock exchange upon which the Shares may then be listed,
and shall be further  subject to the  approval of counsel  for the Company  with
respect to such compliance.

     As a condition  to the  exercise of an Option,  the Company may require the
person  exercising  such Option to represent and warrant at the time of any such
exercise that the Shares are being purchased only for investment and without any
present  intention  to sell or  distribute  such  Shares  if, in the  opinion of
counsel  for  the  Company,  such a  representation  is  required  by any of the
aforementioned relevant provisions of law.

     16. Reservation of Shares. The Company,  during the term of this Plan, will
at all  times  reserve  and keep  available  such  number  of Shares as shall be
sufficient to satisfy the requirements of the Plan.


                                     - 11 -

<PAGE>



     The inability of the Company to obtain  authority from any regulatory  body
having  jurisdiction,  which authority is deemed by the Company's  counsel to be
necessary to the lawful issuance and sale of any Shares hereunder, shall relieve
the  Company of any  liability  in respect of the  failure to issue or sell such
Shares as to which such requisite authority shall not have been obtained.

     17.  Agreements.  Options shall be evidenced by written  agreements in such
form as the Board shall approve from time to time.

     18.  Shareholder  Approval.  Continuance  of the Plan  shall be  subject to
approval by the  shareholders of the Company within twelve (12) months before or
after the date the Plan is adopted.  Such shareholder approval shall be obtained
in the degree and manner required under applicable state and federal law.

     19. Grant of Options to Non-Employee Directors.

     (a) Timing of the Grant. Each Non-Employee  Director whose initial election
or appointment to the Board of Directors  occurs after January 15, 1997,  shall,
as of the  date  of  such  approval,  election  or  appointment  to  the  Board,
automatically  receive an option to purchase Fifty Thousand  (50,000)  shares of
the Common  Stock at an exercise  price per share  equal to one hundred  percent
(100%) of the fair market value of the Common Stock on the date of such election
or appointment.

     With the exception of Mr. Weber, each Non-Employee  Director serving on the
Board as of January 15,  1997,  is  automatically  granted an option,  effective
January 15, 1997, to purchase Fifty Thousand (50,000) shares of the Common Stock
at an exercise  price per share equal to one hundred  percent (100%) of the fair
market value of the Common Stock on January 15, 1997.

     The  foregoing  notwithstanding,  Mr.  Weber is  automatically  granted  an
option,  effective  January 15, 1997, to purchase  Forty-five  Thousand (45,000)
shares of the Common  Stock at an exercise  price per share equal to one hundred
percent (100%) of the fair market value of the Common Stock on January 15, 1997.
The vesting  schedule  described below shall not apply to Mr. Weber with respect
to the vesting of Five Thousand (5,000) shares of the Common Stock as of January
15, 1997, but shall  otherwise  apply in the manner  applicable to  Non-Employee
Directors.

     (b) Vesting Schedule. The shares granted to Non-Employee Directors pursuant
to this Plan shall become  exercisable  (shall vest) upon the  occurrence of the
following:

       Upon initial election
       or appointment to the Board
       (1/15/97 for current Non-Employee Directors)              5,000 shares


                                     - 12 -

<PAGE>


         Upon first re-election (following the initial grant)
         to the Board by the shareholders                       15,000 shares

         Upon second re-election (following the initial grant)
         to the Board by the shareholders                       15,000 shares

         Upon third re-election (following the initial grant)
         to the Board by the shareholders                       15,000 shares


     (c) General.  Non-Employee  Directors shall not receive options to purchase
more than  50,000  shares for all years  served on the Board of  Directors.  All
options granted  pursuant to this Section 19 shall be designated as nonqualified
options  and shall be subject to the same  terms and  provisions  as are then in
effect  with  respect  to  granting  of  nonqualified  options to  officers  and
employees of the Company,  except that the option shall expire on the earlier of
(i) three months after the  optionee  ceases to be a director  (except by death)
and (ii) ten (10) years after the date of grant.  Notwithstanding the foregoing,
in the event of the death of a Non-Employee Director, any option granted to such
Non-Employee  Director may be exercised at any time within twelve (12) months of
the death of such  Non-Employee  Director or on the date on which the option, by
its terms expires, whichever is earlier."



                                     - 13 -



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